OMNICOM GROUP INC
DEF 14A, 1997-04-07
ADVERTISING AGENCIES
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                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No. __)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only 
     (as permitted by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definite Additional Materials
[ ]  Soliciting Material Pursuant to
     ss. 240.14a-11(c) or ss. 240.14a-12

                               OMNICOM GROUP INC.
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- - --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required
 
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

         1)  Title of each class of securities to which transactions applies:

          ----------------------------------------------------------------------
         2)  Aggregate number of securities to which transactions applies:

          ----------------------------------------------------------------------
         3)  Per unit price or other  underlying  value of transaction  computed
             pursuant to  Exchange  Act Rule 0-11 (set forth the amount on which
             the filing fee is calculated and state how it was determined):

          ----------------------------------------------------------------------
         4)  Proposed maximum aggregate value of transaction:

          ----------------------------------------------------------------------
         5)  Total fee paid:

          ----------------------------------------------------------------------

[ ]  Fee paid previously with preliminary materials.

[ ]  Check  box if  any part of the fee is offset as provided  by  Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.

         1)  Amount Previously Paid:

          ---------------------------------------
         2)  Form Schedule or Registration Statement No.:

          ---------------------------------------
         3)  Filing Party:

          ---------------------------------------
         4)  Date Filed:

          ---------------------------------------

<PAGE>

                               OMNICOM GROUP INC.
                               437 Madison Avenue
                            New York, New York 10022

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                  May 19, 1997

     The  Annual  Meeting  of  the  Shareholders  of  Omnicom  Group  Inc.  (the
"Corporation") will be held at the offices of BBDO Worldwide Inc. (seventh floor
Meeting Room), 1285 Avenue of the Americas (between 51st and 52nd Streets),  New
York, New York on Monday, May 19, 1997 at 10:00 A.M. for the following purposes:

     1.   To elect six directors;

     2.   To confirm the  appointment of Arthur  Andersen LLP as auditors of the
          Corporation for the year 1997;

     3.   To  transact  such other  business  as may  properly  come  before the
          meeting or any adjournments thereof.

     Only  shareholders of record at the close of business on April 3, 1997 will
be entitled to notice of and to vote at the meeting.

     Whether you expect to attend the meeting or not,  please mark,  sign,  date
and return the enclosed  proxy promptly in order that your shares will be voted.
A return  envelope  which  requires no postage if mailed in the United States is
enclosed  for your  convenience.  The proxy is  revocable,  so if you attend the
meeting you may, if you wish, vote your shares in person.

     A copy of the Corporation's Annual Report for 1996 is enclosed.

                                      By order of the Board of Directors,

                                                Barry J. Wagner
                                                   Secretary

New York, New York
April 7, 1997

<PAGE>

                               OMNICOM GROUP INC.
                               437 Madison Avenue
                            New York, New York 10022

                                   ----------

                                 PROXY STATEMENT

     Execution  and return of the enclosed  proxy are  solicited by the Board of
Directors  of  Omnicom  Group  Inc.  (the  "Corporation")  for use at the Annual
Meeting of  Shareholders  ("Annual  Meeting") to be held on May 19, 1997, and at
any adjournments thereof, for the purposes set forth in the accompanying notice.
The following information is being furnished in connection with the solicitation
of  proxies,  and is being  mailed  on or about  April 7,  1997 to  Shareholders
entitled to notice of and to vote at the Annual Meeting.

     All valid proxies which are received  will be voted,  and unless  otherwise
specified  thereon,  they will be voted for the election of the six nominees for
directors named under the heading  "Election of Directors" and for  confirmation
of the appointment of Arthur Andersen LLP as auditors of the Corporation for the
year 1997.  If any nominee for election as a director  shall be unable to serve,
proxies shall be voted for another nominee designated by the Board of Directors.
You may revoke your proxy at any time before it is voted.

     The  affirmative  vote of a  plurality  of the votes cast by the holders of
Common Stock  entitled to vote is required for the  election of  directors.  The
affirmative  vote of a majority  of the votes cast by the  holders of the Common
Stock entitled to vote is required for  confirmation  of the  appointment of the
auditors.  Each  holder of Common  Stock is  entitled to one vote for each share
held. There is no right to cumulative voting as to any matter.

     Votes cast by proxy or in person at the Annual Meeting will be tabulated by
the election inspectors  appointed for the meeting and will determine whether or
not a quorum is present.  The  election  inspectors  will treat  abstentions  as
shares that are present and  entitled to vote for  purposes of  determining  the
presence of a quorum but as unvoted for purposes of determining  the approval of
any matter  submitted to the  Shareholders  for a vote. If a broker indicates on
the proxy that it does not have discretionary  authority as to certain shares to
vote on a particular matter,  those shares will not be considered as present and
entitled to vote with respect to that matter.

     The enclosed Annual Report of the Corporation for the year 1996 is not part
of the proxy solicitation material.

     On  April 3,  1997,  the  record  date for  determination  of  Shareholders
entitled to notice of and to vote at the Annual  Meeting,  the  Corporation  had
outstanding  81,616,568 shares of Common Stock, each of which is entitled to one
vote.  At  the  record  date,  2,866,842  shares  of  Common  Stock  were  owned
beneficially  (of which  1,351,375  were owned of record) by the  directors  and
executive officers of the Corporation,  which constitutes approximately 3.51% of
the issued and outstanding shares of the Corporation's Common Stock.


<PAGE>

     The following table sets forth  information  with respect to the beneficial
ownership of the  Corporation's  Common Stock as at December 31, 1996 by persons
known to the  Corporation  to be the  beneficial  owners  of more than 5% of its
outstanding  Common  Stock  based on  material  filed by such  persons  with the
Securities and Exchange Commission.

                                               Beneficial Ownership   Percent of
          Name and Address                        of Common Stock        Class
          -----------------                    --------------------   ----------
FMR Corp.......................................     10,330,018(1)       12.80%
82 Devonshire Street
Boston, Massachusetts 02109

The Prudential Insurance Company of America....      6,039,578(2)        7.48%
751 Broad Street
Newark, New Jersey 07102

- - ----------
(1)  In its  filing  with the  Securities  and  Exchange  Commission,  FMR Corp.
     reported having sole voting power as to 871,860 shares and sole dispositive
     power as to 10,330,018 shares.

(2)  In its filing with the Securities and Exchange  Commission,  The Prudential
     Insurance  Company of America  ("Prudential")  reported  having sole voting
     power as to 662,400 shares, shared voting power as to 4,796,440 shares, and
     shared  dispositive  power as to 5,376,478  shares.  A separate  report was
     filed by Jennison  Associates Capital Corp.  ("Jennison"),  an affiliate of
     Prudential, which indicated beneficial ownership of 5,977,778 shares, which
     are included in the shares reported by Prudential.

                              ELECTION OF DIRECTORS

     On the date of the 1997  Annual  Meeting,  the  Board of  Directors  of the
Corporation  shall consist of 16 members,  divided into three classes,  with the
term of office of one class  expiring  at the 1997 Annual  Meeting,  the term of
another class expiring at the 1998 Annual Meeting, and the term of the remaining
class  expiring at the 1999 Annual  Meeting.  The Board of  Directors  nominates
incumbent  directors  Robert J.  Callander,  John R.  Murphy*,  John R. Purcell,
William G.  Tragos,  Quentin  I.  Smith,  Jr. and Egon P.S.  Zehnder to serve as
directors of the Corporation until the 2000 Annual Meeting.

     Peter  I.  Jones,  former  President  of the  Diversified  Agency  Services
division of the  Corporation,  resigned as a member of the Board of Directors on
March 21, 1997. Robin B. Smith resigned as a member of the Board of Directors on
March 24, 1997; nevertheless  Shareholder proxies may not be voted for more than
six persons.

- - ---------
* Elected a director by the Board of Directors on September 16, 1996.


                                       2
<PAGE>

     Information relating to the six nominees for director and the directors not
standing for election who will continue in office  following the Annual Meeting,
is set forth below.

                                                             Year First    Term
            Name, Age and Principal                           Became a     Will
                 Occupation(1)                                Director    Expire
            ----------------------                            ---------   ------
Bernard Brochand (58)......................................     1993       1999
   President, International Division of 
     The DDB Needham Worldwide Communications
     Group Inc., a subsidiary of the Corporation.

Robert J. Callander (66)...................................     1992       1997
   Executive-in-Residence, Columbia School of 
     Business, Columbia University; Retired 
     Vice Chairman of Chemical Banking Corporation.

James A. Cannon (58).......................................     1986       1999
   Vice Chairman & Chief Financial Officer
     of BBDO Worldwide Inc., a subsidiary
     of the Corporation.

Leonard S. Coleman, Jr. (48)...............................     1993       1999
   President, National League, Major League Baseball.

Bruce Crawford (68)........................................     1989       1998
   Chairman of the Corporation.

John R. Murphy (63)........................................     1996       1997
   Chairman and Chief Executive Officer of
     National Geographic Society.

John R. Purcell (65).......................................     1986       1997
   Chairman & Chief Executive Officer of
     Grenadier Associates Ltd.

Keith L. Reinhard (62).....................................     1986       1998
   Chairman & Chief Executive Officer of
     The DDB Needham Worldwide
     Communications Group Inc.

Allen Rosenshine (58)......................................     1986       1998
   Chairman & Chief Executive Officer of
     BBDO Worldwide Inc.

Gary L. Roubos (60)........................................     1986       1998
   Chairman of Dover Corporation.

Quentin I. Smith, Jr. (69).................................     1986       1997
   Corporate Director; Retired Chairman &
     Chief Executive Officer of Towers,
     Perrin, Forster & Crosby.

William G. Tragos (62).....................................     1993       1997
   Chairman & Chief Executive Officer of
     TBWA International B.V. and of TBWA
     Chiat/Day Inc., subsidiaries of the Corporation.

John D. Wren (44)..........................................     1993       1998
   President & Chief Executive Officer of the
     Corporation and Chairman & Chief Executive Officer
     of Diversified Agency Services, a division of
     the Corporation.

Egon P.S. Zehnder (67).....................................     1986       1997
   Chairman of Egon Zehnder International Inc.

- - ----------
(1)  All of the above named directors holding a position with the Corporation or
     one of its  subsidiaries  have held an executive  position  during the past
     five years with the Corporation or one of its subsidiaries.


                                       3
<PAGE>

     Mr. Callander  retired from Chemical Banking  Corporation on June 30, 1992,
at which time he held the office of Vice  Chairman.  He served as  President  of
Chemical Bank from August 1990 through  December  1991,  and as Vice Chairman of
that company from  January  1987 through July 1990.  Mr.  Callander is presently
serving as Executive-in-Residence  at the Columbia School of Business,  Columbia
University,  New York.  Mr.  Callander  is a director  of Aramark  Incorporated,
Barnes Group Inc.,  Beneficial  Corporation,  Latin American Dollar Income Fund,
Scudder  World Income  Opportunities  Fund,  Scudder New Asia Fund and The Korea
Fund.

     Mr. Coleman has served as President, National League, Major League Baseball
since March 1994.  He served as Executive  Director  Market  Development,  Major
League  Baseball  from  December  1991  to  March  1994,  and  served  as a Vice
President,  Kidder,  Peabody  &  Company  from 1988 to 1991.  Mr.  Coleman  is a
director of Beneficial Corporation, New Jersey Resources and Owens Corning.

     Mr. Murphy has served as President and Chief Executive  Officer of National
Geographic  Society  since May 1996.  He served  as  Executive  Vice  President,
National  Geographic  Society,  from  1993 to May,  1996;  as  Publisher  of the
Baltimore  Sun from 1981 through  1992;  and as Editor and  Publisher of the San
Francisco  Examiner from 1975 through 1981.  Mr. Murphy is a member of the Board
of Visitors at the  University of Maryland,  a trustee of the  M.S.D.&T.  mutual
fund group, a director of Baltimore Reads, Inc., and immediate past president of
the U.S. Golf Association.

     Mr. Purcell has served as Chairman and Chief Executive Officer of Grenadier
Associates Ltd., a merchant  banking and financial  advisory firm, since January
1987.  He also  previously  served as Chairman of Donnelley  Marketing,  Inc., a
database direct  marketing firm, from 1991 to 1996; as Chairman and President of
the former SFN  Companies,  Inc.  from 1982  through  1986;  as  Executive  Vice
President  of CBS  Inc.  and as  Senior  Vice  President  Finance  and  Business
Operations of Gannett Co., Inc. He is a director of Bausch & Lomb,  Inc.,  Repap
Enterprises Inc., and Technology Solutions Company.

     Mr. Roubos has served as Chairman of Dover  Corporation since May 1989, and
as Chief Executive  Officer of that company from January 1981 to May 1994. Dover
Corporation,  a  Fortune  500  company,  engages  through  subsidiaries  in  the
manufacture  and/or  distribution  of elevators  and  electronic,  aerospace and
industrial  components  and supplies.  Mr. Roubos is a director of Bell & Howell
Company, Dover Corporation and The Treasurers Fund.

     Mr. Smith served as Chairman and Chief Executive Officer of Towers, Perrin,
Forster & Crosby,  a leading  international  benefits,  compensation and general
management consulting firm, from 1971 until his retirement on December 31, 1987.
Mr. Smith is a director of The Guardian Life Insurance  Company of America,  and
UGI Corporation.

     Mr.  Tragos  has served as  Chairman  and Chief  Executive  Officer of TBWA
International B.V. and as Chairman and Chief Executive Officer of TBWA Chiat/Day
Inc.,  companies which directly or through related entities provide  advertising
and marketing services, for more than five years.

     Mr.  Zehnder has served as Chairman of Egon Zehnder  International  Inc., a
leading  international  executive search firm with forty-five  offices in thirty
countries,  for more than the past five years.  Mr. Zehnder is a director of IMD
Management Development  Institute,  Lausanne,  Switzerland,  and a member of the
Board of Trustees of Babson College, Wellesley, Massachusetts.

     A plurality of the votes cast is required to elect each director.


                                       4
<PAGE>

                      COMMON STOCK OWNERSHIP OF MANAGEMENT

     The following table provides  information,  as of March 31, 1997, as to the
beneficial ownership of the Common Stock of the Corporation for each director of
the Corporation, including all persons who served as a director in 1996, and the
Named Executive Officers, as such term is hereinafter defined, and all directors
and executive officers of the Corporation as a group.

                                         Beneficial Ownership Percent
  Name of Beneficial Owner                    of Common Stock (1)       of Class
   -----------------------               ----------------------------   --------
   Bernard Brochand ..................            78,000                 .0956
   Robert J. Callander ...............             4,000                 .0049
   James A. Cannon ...................           314,800                 .3857
   Leonard S. Coleman, Jr. ...........               600                 .0007
   Bruce Crawford ....................           535,350                 .6559
   Peter I. Jones ....................             8,000                 .0098
   Fred J. Meyer .....................           180,200                 .2208
   John R. Murphy ....................               500                 .0006
   John R. Purcell ...................            10,000                 .0123
   Keith L. Reinhard .................           508,536                 .6231
   Allen Rosenshine ..................           681,420                 .8349
   Gary L. Roubos ....................             2,000                 .0025
   Quentin I. Smith, Jr. .............             2,000                 .0025
   Robin B. Smith ....................               200                 .0002
   William G. Tragos .................           221,834                 .2718
   John D. Wren ......................           236,781                 .2901
   Egon P.S. Zehnder .................             5,000                 .0061
   All directors and executive                                          
     officers as a group (20 persons)          2,875,042                3.5226
                                                                       
- - ----------
(1)  Includes  (i) shares  held under  restricted  stock  awards  granted by the
     Corporation,  namely,  Mr.  Brochand - 34,200  shares,  Mr. Cannon - 53,000
     shares, Mr. Crawford - 16,800 shares, Mr. Jones - 4,800 shares, Mr. Meyer -
     11,200  shares,  Mr.  Reinhard - 52,000  shares,  Mr.  Rosenshine  - 65,200
     shares,  and Mr. Wren - 54,025  shares,  (ii) shares  which  certain of the
     named individuals have the right to purchase under stock options granted by
     the  Corporation,  namely,  Mr.  Cannon - 229,000  shares,  Mr.  Crawford -
     355,000 shares,  Mr. Meyer - 70,000 shares,  Mr. Reinhard - 210,000 shares,
     Mr. Rosenshine - 474,000 shares, Mr. Tragos - 28,500 shares, and Mr. Wren -
     143,900 shares, and (iii) 3,732 shares credited to Mr. Wren's account under
     the Corporation's Group Profit Sharing Retirement Plan.

     The  Corporation is required to identify any director or officer who failed
to timely file with the  Securities  and Exchange  Commission a required  report
relating to  ownership  and changes in  ownership  of the  Corporation's  equity
securities.  Based  on  material  provided  to the  Corporation,  directors  and
officers of the  Corporation  complied with all applicable  filing  requirements
during 1996.

                          BOARD MEETINGS AND COMMITTEES

     Five regular  meetings of the Board of Directors  of the  Corporation  (the
"Board") were held in 1996. Each incumbent member of the Board attended at least
75% of the aggregate of all meetings of the Board and Committees of the Board on
which he or she served,  other than  Messrs.  Brochand and  Rosenshine  who each
attended 60% of all meetings of the Board.

     During  1996,  the Audit  Committee  of the Board  consisted  of Ms.  Smith
(Chairman),  and Messrs.  Callander  and  Coleman.  Three  meetings of the Audit
Committee were held in 1996. The  responsibilities of the Audit Committee are to
(a) recommend to the Board the appointment of independent  public accountants to
audit the books and records of the  Corporation,  assess the independence of the
public accountants,  and review the impact of their retention by the Corporation
for  non-audit  related  services;   (b)  review  with  the


                                       5
<PAGE>

independent  public  accountants the proposed scope and  administration of their
audit of the annual consolidated financial statements of the Corporation and its
subsidiaries,  the Corporation's internal control structure upon which the scope
was  determined and the estimated  audit fees;  (c) review with the  independent
public  accountants and the  Corporation's  management the results of the annual
audit,  including  the  accountants'  recommendations  relating  to  accounting,
financial and operating  procedures and controls and the financial statements to
be  included  in  the  Annual  Report  and  Form  10-K;   (d)  review  with  the
Corporation's  internal  auditors the proposed scope of their annual  activities
and reports of the results of such  activities;  (e) review  undertakings by the
Corporation's  management  to remedy  fraudulent  activity  that may be detected
within the Corporation;  (f) review the Corporation's  public reporting policies
and  practices;   (g)  review  the  derivative   activities  undertaken  by  the
Corporation's management; and (h) report to the Board on its activities.

     During 1996, the  Compensation  Committee of the Board consisted of Messrs.
Smith  (Chairman),  Callander and Zehnder.  Three  meetings of the  Compensation
Committee were held in 1996. The responsibilities of the Compensation  Committee
are to (a) review the compensation policies of the Corporation and its principal
subsidiaries,  and when appropriate,  make  recommendations with respect to such
policies to the Chief Executive Officer of the Corporation;  (b) review proposed
compensation plans in which officers and/or directors of the Corporation will be
eligible to participate and, when appropriate, make recommendations with respect
to such plans to the Chief Executive  Officer of the  Corporation;  (c) serve as
the  Committee to  administer  and grant awards and options  under  compensation
plans providing for the issuance of shares of stock of the Corporation; (d) make
recommendations  to the  Board  with  respect  to the  salary,  bonus  and other
elements of compensation for the Chief Executive Officer of the Corporation; and
(e) review with the Chief  Executive  Officer  management  recommendations  with
respect to  compensation  for any executive  officer of the  Corporation  or its
subsidiaries whose compensation is required to be disclosed in the Corporation's
Proxy  Statement.  The  Compensation  Committee has  discretionary  authority to
establish  compensation  arrangements for executive  officers of the Corporation
pursuant  to the  Executive  Officer  Incentive  Plan  which was  adopted by the
Shareholders of the Corporation at the 1996 Annual Meeting of Shareholders, with
the intended purpose that payments thereunder qualify as  performance-based  for
purposes of Section 162(m) of the Internal Revenue Code (the "Code").

     During 1996,  the  Nominating  Committee of the Board  consisted of Messrs.
Roubos (Chairman), Purcell and Zehnder. Two meetings of the Nominating Committee
were held in 1996.  The  responsibilities  of the  Nominating  Committee  are to
consider and make recommendations to the Board from time to time with respect to
(a) the composition  and size of the Board and Committees of the Board;  (b) the
criteria for evaluating the  qualifications  of new individuals being considered
as  candidates  for election to the Board;  (c)  candidates  for election to the
Board;  and (d)  potential  conflicts  of interest  arising as a result of other
positions  held or proposed to be held by directors.  The  Nominating  Committee
will consider  Shareholder  written  recommendations of nominees for election to
the Board if they are accompanied by a reasonably  comprehensive  written resume
of the recommended  nominee's  business  experience and background and a written
consent  signed by the  recommended  nominee  wherein he or she  consents  to be
considered  as a nominee and if nominated  and  elected,  consents to serve as a
director.  Shareholders  should send their written  recommendations  of nominees
accompanied  by the  aforesaid  documents  to the  offices  of the  Corporation,
attention Corporate Secretary.

                             DIRECTORS' COMPENSATION

     During 1996,  each director who was not an employee of the  Corporation  or
one of its subsidiaries was paid (i) a monthly retainer of $1,500, (ii) a fee of
$2,000  for  attendance  at the first  meeting  of the Board of  Directors  or a
Committee  of the Board of  Directors  on a given day, and (iii) a fee of $1,500
for attendance at any  subsequent  meeting on the same day. A director who is an
employee  of the  Corporation  or one of its  subsidiaries  does not receive any
compensation for serving as a director.


                                       6
<PAGE>

                             EXECUTIVE COMPENSATION

     The tables that follow present information relating to the compensation of,
option  grants to,  option  exercises  by, and year-end  positions of, the Chief
Executive  Officer of the  Corporation  and each of the other  four most  highly
compensated  executive  officers of the  Corporation  (collectively,  the "Named
Executive  Officers").  Bruce Crawford served during all of 1996 as Chairman and
Chief Executive  Officer of the  Corporation.  On January 1, 1997, John D. Wren,
President of the Corporation, succeeded Mr. Crawford as Chief Executive Officer.

Summary Compensation Table

     The following table sets forth  information in respect of the  compensation
of  the  Named  Executive  Officers  for  services  in  all  capacities  to  the
Corporation and its  subsidiaries  for the fiscal years ended December 31, 1994,
1995 and 1996.
<TABLE>
<CAPTION>

                                                                      Long Term Compensation
                                       Annual Compensation                    Awards
                                    ------------------------      ------------------------------
       Name and                                                                       Shares      All Other
       Principal                                                 Restricted Stock    Underlying    Compen-
       Position             Year     Salary($)      Bonus($)       Awards($)(1)    Stock Options sation($)(2)
       ---------           ------   -----------     --------      --------------   ------------   ---------
<S>                         <C>       <C>          <C>                <C>             <C>          <C>    
Bruce Crawford ..........   1996      $985,000     $2,130,000         $      0        150,000      $21,653
  Chairman &                1995       985,000      1,520,000                0        150,000       21,071
  Chief Executive           1994       921,250      1,125,000                0        120,000       24,814
  Officer of the
  Corporation

Fred J. Meyer ...........   1996      $625,000     $1,610,000         $      0         70,000      $32,260
  Chief Financial           1995       587,500      1,150,000                0         70,000       30,623
  Officer of the            1994       556,250        850,000                0         70,000       30,308
  Corporation

Keith L. Reinhard .......   1996      $877,806     $  975,000         $698,250         70,000      $24,316
  Chairman & Chief          1995       827,806        600,000          835,000         70,000       23,275
  Executive Officer of      1994       809,056        550,000          598,125         50,000       24,086
  The DDB Needham
  Worldwide
  Communications
  Group Inc.

Allen Rosenshine ........   1996      $829,167     $  750,000         $997,500         80,000      $32,031
  Chairman & Chief          1995       800,000        625,000          918,500        100,000       48,396
  Executive Officer         1994       768,750        500,000          706,875         80,000       23,406
  of BBDO World-
  wide Inc.

John D. Wren ............   1996      $625,000     $1,150,000         $881,141        100,000      $20,916
  President and as of       1995       500,000        800,000          734,800         70,000       20,734
  January 1, 1997           1994       450,000        550,000          520,097         60,000       23,445
  Chief Executive
  Officer of the
  Corporation
</TABLE>

- - ----------
(1)  Restricted stock awards represent  performance  based  compensation for the
     applicable  fiscal  year.  The  awards  are  normally  granted in the first
     quarter  of the year  following  the  fiscal  year  end.  The  value of the
     restricted stock awards was determined by multiplying the fair market value
     of the Corporation's Common Stock on the date of the grant by the number of
     shares  awarded,  and deducting  therefrom the  consideration  paid for the
     shares,  which is equal to the par value ($.50 per share) of the shares. As
     of December 31, 1996,  Mr.  Crawford  held an aggregate of 32,400 shares of
     restricted stock with a net pre-tax value of $1,474,200;  

                                              (footnotes continued on next page)


                                       7
<PAGE>

     Mr. Meyer held an aggregate of 22,400 shares of restricted stock with a net
     pre-tax  value of  $1,019,200;  Mr.  Reinhard  held an  aggregate of 55,000
     shares of  restricted  stock with a net pre-tax  value of  $2,497,500;  Mr.
     Rosenshine  held an aggregate of 66,800 shares of  restricted  stock with a
     net pre-tax value of  $3,033,900;  and Mr. Wren held an aggregate of 53,704
     shares of restricted stock with a net pre-tax value of $2,439,132;  The net
     pre-tax value was determined by subtracting the consideration paid from the
     fair market value of the shares on said date  ($45.75).  Dividends  will be
     payable  on the  aforementioned  shares  if and to the  extent  paid on the
     Corporation's Common Stock generally,  regardless of whether the shares are
     at the time vested or unvested.  Twenty percent of the shares of restricted
     stock  held  by  each  Named  Executive  Officer  will  vest  on the  first
     anniversary  of the award,  and an additional  twenty  percent will vest on
     each of the next four anniversaries of the award.

(2)  The Other  Compensation  paid for the fiscal year ended  December  31, 1996
     consists of (i) employer  contributions to the  Corporation's  Group Profit
     Sharing  Retirement  Plan in the  amount  of  $19,500  on behalf of each of
     Messrs. Crawford,  Meyer, Rosenshine and Wren, and $10,500 on behalf of Mr.
     Reinhard;  (ii) an employer  contribution  to the DDB Needham Joint Savings
     Plan in the amount of $6,000 on behalf of Mr. Reinhard;  and (iii) employer
     premium  payments  for life  insurance in the amount of $2,153 on behalf of
     Mr.  Crawford,  $12,760  on  behalf of Mr.  Meyer,  $7,816 on behalf of Mr.
     Reinhard,  $12,531 on behalf of Mr. Rosenshine, and $1,416 on behalf of Mr.
     Wren.

Options

     The  following  table  shows all grants of  options to the Named  Executive
Officers in 1996.

                        Option Grants in Last Fiscal Year
<TABLE>
<CAPTION>

                                                                                    Potential Realizable
                                                                                   Value at Assumed Annual
                                                                                    Rates of Stock Price
                                Individual Grants                               Appreciation for Option Term (4)
                   ----------------------------------------                     --------------------------------
                      Number      % of Total
                     of Shares     Options
                    Underlying    Granted to     Exercise
                     Options       Employees       Price        Expiration
       Name        Granted(1)(2     in 1996    ($ per Share)      Date(3)       0%($)     5%($)         10%($)
       -----       ------------    ---------    -----------     ----------     ------    ------         -------
<S>                  <C>            <C>           <C>          <C>              <C>     <C>           <C>       
Bruce Crawford       150,000        15.957        $39.4375     Feb. 27, 2006    $0      $3,720,305    $9,427,983
Fred J. Meyer         70,000         7.447         39.4375     Feb. 27, 2006     0       1,736,142     4,399,725
Keith L. Reinhard     70,000         7.447         39.4375     Feb. 27, 2006     0       1,736,142     4,399,725
Allen Rosenshine      80,000         8.511         39.4375     Feb. 27, 2006     0       1,984,163     5,028,257
John D. Wren         100,000        10.638         39.4375     Feb. 27, 2006     0       2,480,203     6,285,322
</TABLE>                         
                                             
- - ----------
(1)  Each of the options is exercisable as to 30% of the total shares granted on
     and after the first  anniversary  of the grant,  as to an additional 30% on
     and after the second  anniversary of the grant, and as to the remaining 40%
     on and  after the  third  anniversary  of the  grant.  Each of the  options
     granted is a non-qualified stock option, and the Corporation is entitled to
     a tax  deduction  equal  to the  excess  of the  fair  market  value of the
     acquired shares over the exercise price of the option.

(2)  The grants set forth in this table reflect the actual option grants made by
     the Corporation to the Named Executive Officers in 1996.

(3)  Upon an  optionee's  termination  of  employment by reason of (i) voluntary
     termination or termination for cause, all outstanding options are canceled;
     (ii) retirement or involuntary  termination,  options  outstanding for less
     than 12 months  are  canceled  and the  other  outstanding  options  become
     exercisable in full only during the 36 month period following  termination;
     and  (iii)  total  disability  or death,  all  outstanding  options  become
     exercisable in full only during the 36 month period following  termination.
     In no event will a  post-termination  of employment  option exercise period
     extend  beyond the  expiration  date of the option term.  In the event of a
     change of control  transaction,  outstanding  options become exercisable in
     full at the effective  time of the  transaction  absent an agreement of the
     ultimate  parent  of the  entity  which  survives  the  change  of  control
     transaction to assume the outstanding options or substitute new options for
     the outstanding options, on identical or more favorable terms.

(4)  These  columns  present  hypothetical  future  values of the  Corporation's
     Common Stock  obtainable  upon  exercise of the options net of the options'
     exercise price,  assuming that the market price of the Corporation's Common
     Stock appreciates at the specified  compound annual rates over the ten year
     term of the  option.  The  five  and  ten  percent  rates  of  stock  price
     appreciation  are presented as examples  pursuant to SEC rules,  and do not
     necessarily  reflect  management's  assessment of the Corporation's  future
     stock price performance.  The potential realizable values presented are not
     intended to indicate the options' value.


                                       8
<PAGE>

     The  following  table  provides  information  as to the  aggregated  option
exercises by the Named Executive Officers in 1996, and as to unexercised options
held by the Named Executive Officers on December 31, 1996.

                 Aggregated Option Exercises in Last Fiscal Year
                        and Fiscal Year End Option Values
<TABLE>
<CAPTION>

                                                                 Number of Shares 
                                                                   Underlying         Value of Unexercised
                                                                   Unexercised            In-the-Money
                                  Number                           Options at              Options at
                                 of Shares                      December 31, 1996     December 31, 1996(2)
                                Acquired on        Value          Exercisable/            Exercisable/
       Name                      Exercise      Realized($)(1)     Unexercisable          Unexercisable
       -----                    -----------    ------------     ----------------      -------------------
<S>                                <C>          <C>               <C>                <C>                   
Bruce Crawford ...............     80,000       $1,759,621        217,000/303,000    $ 5,016,491/$4,067,248
Fred J. Meyer ................    203,000       $5,025,636              0/147,000              0/ 2,018,624
Keith L. Reinhard ............     21,000       $  504,950        268,000/139,000      7,744,431/ 1,846,374
Allen Rosenshine .............        --               --         408,000/182,000     11,859,738/ 2,585,248
John D. Wren .................      6,500       $  680,253         68,900/173,000      1,498,551/ 2,121,874
</TABLE>                                      
                                                                             
- - ----------
(1)  Value  calculated by  subtracting  the exercise  price from the fair market
     value of the Corporation's Common Stock on the exercise date.

(2)  Value  calculated by  subtracting  the exercise  price from the fair market
     value of the Corporation's  Common Stock on December 31, 1996, being $45.75
     per share.

                          COMPENSATION COMMITTEE REPORT

Compensation Committee

     The Compensation  Committee of the Board of Directors is composed  entirely
of independent  outside  directors.  The  responsibilities  of the  Compensation
Committee and the frequency of Compensation  Committee  Meetings during 1996 are
described on page 6 of this Proxy Statement.

Compensation Program for Executive Officers

     The  Corporation's  compensation  program  for its  executive  officers  is
designed to enable it to attract and retain  highly  qualified  personnel and to
motivate  them  to  achieve  corporate   performance   objectives  and  increase
shareholder value.

     The  program  is  comprised  of  base  salary,   and  performance   related
compensation  in the form of an incentive cash bonus and long-term  stock awards
which align executive and shareholder interests.

     The  compensation  of the  Chief  Executive  Officer  and the  other  Named
Executive  Officers  is  determined  by  the  Compensation  Committee,  and  the
compensation  of the Chief  Executive  Officer is subject to the approval of the
Board of Directors.  In  determining  the  compensation  of the Named  Executive
Officers,  the Compensation  Committee considers the factors described below and
the  recommendations  of the Chief  Executive  Officer with respect to the other
Named Executive Officers.

     Adjustments   in  base  salary  for  executive   officers  are   considered
periodically (currently every eighteen months), and are discretionary in nature.
In  determining  base salary and  individual  adjustments to base salary for the
Named Executive Officers,  the Compensation  Committee considers the executive's
level of  responsibility,  the profitability of the Corporation and the business
unit with which the executive is  associated  and the  Compensation  Committee's
knowledge of executive compensation practices.  Profitability of the Corporation
is  determined  by  reference  to its fully  diluted  earnings  per share before
extraordinary  items and the  effect  of any  change  in  accounting  principles
("EPS"),  and profitability of a business unit is determined by reference to its
net profit after tax. Salaries of executive officers who are not Named Executive
Officers are determined by the Chief Executive Officer.


                                       9
<PAGE>

     Incentive  compensation (cash bonus and restricted stock award grants under
the 1987 Stock Plan) for the Named Executive Officers is awarded pursuant to the
Executive Officer Incentive Plan (the "Incentive Plan") which was adopted by the
Board of Directors on November 28, 1995 and approved at the 1996 Annual  Meeting
of Shareholders and which is administered by the Compensation Committee.

     Prior  to  or  shortly  after  the  beginning  of  each  fiscal  year,  the
Compensation Committee determines which executive officers are to participate in
the Incentive  Plan for the fiscal year,  the incentive  level  assigned to each
participant,  and  the  performance  goals  applicable  to the  year.  An  award
agreement  is  entered  with  each   participant  in  the  Incentive  Plan;  the
participating  executives will receive bonus compensation only pursuant to their
award agreements.

     Performance goals are based on one or more business  criteria  specified in
the Incentive Plan: earnings per share, net income,  operating margin, return on
equity,  stockholder  total  return,  revenue  and cash flow.  The  Compensation
Committee  establishes the specific performance goals for each participant based
on the business criteria and assigns weights to the goals.

     At the end of the fiscal  year,  the  Compensation  Committee  reviews  the
performance  of the  participants  against the  established  performance  goals.
Awards are only paid after the  Compensation  Committee has certified in writing
that the  performance  goals  have been  attained.  The  Compensation  Committee
considers the  recommendations  of the Chief Executive  Officer (with respect to
the Named Executive Officers other than himself) and may reduce but not increase
the amount of an award otherwise payable to a participant upon attainment of the
performance  goals.  The maximum award  payable under the Incentive  Plan to any
participant  for any year is one  percent  (1%) of the  Corporation's  operating
profit.  Awards  are  finalized  after  results  for the  fiscal  year have been
released.   The  Compensation   Committee  allocates  awards  between  cash  and
restricted stock granted under the Corporation's 1987 Stock Plan.

     Restricted  stock award  grants for  executive  officers  who are not Named
Executive Officers are recommended by the Chief Executive Officer and determined
by the Compensation  Committee,  and their cash bonus is determined by the Chief
Executive Officer.

     The annual cash bonus represents a substantial  portion of the total annual
cash  compensation  of executive  officers and serves as an incentive to improve
annual  profitability.  Restricted  stock awards are granted by the Compensation
Committee annually to a relatively broad group of key executives, and 20% of the
shares vest (i.e.  restrictions  on 20% of the shares lapse) on each of the next
five anniversary dates of the award.

     Stock options are granted annually by the Compensation  Committee to a much
smaller  group of key  executives  (including  executive  officers) who have the
ability  to  influence  increases  in  shareholder  value.  There  is no  target
ownership  or grant level for  executive  officers,  and the  maximum  number of
option shares the Compensation Committee may grant to any employee in a calendar
year is 200,000 shares.  In determining a stock option grant,  the  Compensation
Committee  considers,  on a discretionary  basis, the executive's previous grant
and the revenue growth and  profitability  of the  Corporation  and the business
unit with which the  executive  was  associated  during the prior  fiscal  year.
Except in  unusual  circumstances,  there will be no  increase  in the size of a
grant over the previous grant for an executive  associated  with a business unit
absent  revenue or profit growth by such unit over the prior fiscal year, or for
an executive not associated with a business unit absent revenue or profit growth
by the  Corporation  over the prior fiscal year.  The per share option  exercise
price is not less  than the fair  market  value of a share of the  Corporation's
Common Stock on the grant date,  and the option is  exercisable as to 30% of the
shares on and after each of the first two anniversary  dates of the grant and as
to the remaining 40% on and after the third anniversary date.

     Stock  incentives in the form of restricted  stock awards and stock options
align the long-term interests of the executive officers and Shareholders,  serve
as an incentive to build Shareholder  value, and provide a vehicle for retaining
executive officers and other key employees.


                                       10
<PAGE>

Chief Executive Officer Compensation

     Mr. Crawford's salary was not increased in 1996.

     In early 1996,  Mr.  Crawford  was  granted an option to  purchase  150,000
shares.  The  Compensation  Committee  found this grant to be  reasonable on the
basis of the  Corporation's  strong 1995 financial  performance in comparison to
its 1994 results, namely that EPS was up 20%, revenues were up 18% over 1994 and
operating margin increased to 12.0% from 11.3%.

     Under Mr.  Crawford's  Incentive  Plan award  agreement  which provides for
incentive  compensation  in the form of a cash  bonus (no  restricted  stock) by
reason of meeting a specific  performance goal (Corporation's 1996 EPS evaluated
relative to its 1995 EPS), he received a cash bonus of  $2,130,000  (the maximum
payable pursuant to his award agreement) in respect of 1996. On the basis of the
Corporation's  having  achieved  the  required 20% increase in its 1996 EPS over
1995 EPS, a 26%  increase in the  Corporation's  1996 net profits  over 1995 net
profits, and an increase in the Corporation's  operating margin to 12.4% in 1996
from 12%, the Compensation  Committee found this bonus to be appropriate in view
of the Corporation's strong performance.

Internal Revenue Code Section 162(m)

     Section  162(m)  places  a limit  of $1  million  on the  deductibility  of
compensation  paid by the Corporation to its Chief Executive Officer and certain
other  executive  officers in tax years  beginning on or after  January 1, 1994.
Compensation  that  qualifies  as  performance-based  under  Section  162(m) is,
however, excepted from the $1 million deduction cap.

     The Corporation's  1987 Stock Plan was amended in 1994 so that compensation
attributable to the exercise of a stock option may qualify as  performance-based
for purposes of Section 162(m).  The Compensation  Committee intends to continue
to structure the  Corporation's  incentive  arrangements for the Chief Executive
Officer and certain  executive  officers of the Corporation under the cash bonus
and  stock  programs  in order to  qualify  the  compensation  payments  to such
officers as performance-based for purposes of Section 162(m),  provided that, in
the judgment of the  Compensation  Committee,  this would be consistent with the
goals of motivating the executives to achieve corporate  performance  objectives
and increase shareholder value.

Quentin I. Smith, Jr., Chairman
Robert J. Callander
Egon P.S. Zehnder
Members of the Compensation Committee

     The above Compensation Committee Report shall not be deemed incorporated by
reference  by any  general  statement  incorporating  by  reference  this  Proxy
Statement  into  any  filing  under  the  Securities  Act of 1933 or  under  the
Securities   Exchange  Act  of  1934,  except  to  the  extent  the  Corporation
specifically incorporates this information by reference, and shall not otherwise
be deemed filed under such Acts.


                                       11
<PAGE>

                                PERFORMANCE GRAPH

     The graph  below  compares  cumulative  total  return on the  Corporation's
Common Stock,  the Standard & Poor's 500 Composite Index ("S&P 500 Index") and a
group of  publicly-held  advertising  companies  consisting of Grey  Advertising
Inc.,  Cordiant plc (formerly  Saatchi & Saatchi  Company plc), The  Interpublic
Group of Companies, Inc., True North Communications Inc. (formerly Foote, Cone &
Belding  Communications,  Inc.), and WPP Group plc ("Ad Peer Group Index").  The
graph  assumes the  investment  of $100 on January 1, 1991 in the  Corporation's
Common Stock, the S&P 500 Index and the Ad Peer Group Index.

 [The following table was represented by a line chart in the printed material]

                       1991      1992       1993      1994       1995      1996
                       ----      ----       ----      ----       ----      ----
Omnicom Group          100      133.76     154.18    176.88     259.98    324.55
Peer Group             100      123.75     132.81    138.85     180.05    225.79
S&P 500 Index          100      107.62     118.46    120.03     165.13    203.05
                   
     Returns for the  Corporation's  Common Stock  depicted in the graph are not
necessarily indicative of future performance.

     The above  graph  shall  not be deemed  incorporated  by  reference  by any
general  statement  incorporating  by reference  this Proxy  Statement  into any
filing under the Securities Act of 1933 or under the Securities  Exchange Act of
1934,  except to the  extent  the  Corporation  specifically  incorporates  this
information  by  reference,  and shall not  otherwise be deemed filed under such
Acts.


                                       12
<PAGE>

                 EMPLOYMENT CONTRACTS/TERMINATION OF EMPLOYMENT
                    ARRANGEMENTS FOR NAMED EXECUTIVE OFFICERS

     None of the Named  Executive  Officers has an employment  contract with the
Corporation or one of its subsidiaries.

     Agreements  were entered into between BBDO Worldwide Inc.  ("BBDO") and Mr.
Rosenshine  (as of  January 9, 1989) and Mr.  Crawford  (as of March 21,  1989),
replacing  earlier  agreements  between  BBDO and these  individuals  containing
substantially  the same  terms  and  conditions  as those  found in the  current
agreements  except as noted  below,  whereunder  BBDO has agreed to make  annual
severance  compensation  payments  for  periods  of up to  ten  years  following
cessation  of  employment,  the  period  being  determined  on the basis of each
individual's  age and years of service with BBDO, its subsidiaries or its parent
at the time of cessation of  employment.  BBDO is not obligated to make payments
under  these   agreements  if  the   individual's   employment  with  BBDO,  its
subsidiaries  or its  parent is  terminated  for cause  (defined  therein as the
individual's misconduct involving willful malfeasance,  such as breach of trust,
fraud or  dishonesty).  The  payment  period  under the  agreements  for Messrs.
Crawford and  Rosenshine  is ten years.  The amount of an annual  payment  under
these  agreements is limited to the lesser of (i) an assigned  percentage of the
individual's  annual salary, or (ii) an assigned  percentage of the consolidated
net  profit  before  tax (as  defined  in the  agreement)  of BBDO or its parent
company, whichever is greater. BBDO has agreed to make these payments so long as
the individual refrains from engaging in activities harmful to, competitive with
or of the same nature as those of his former employer,  and remains available to
render consulting services to his former employer.  If the individual should die
before the expiration of the payment  period,  BBDO has agreed to make an annual
payment to the  individual's  beneficiary for the number of years the individual
would  have  been  entitled  to  payments  had he lived,  in an amount  equal to
seventy-five  percent of the annual payment the  individual  would have received
had he lived.  Under the earlier  agreements BBDO did not agree to make payments
to a beneficiary  following the death of the  individual.  Payments  under these
agreements  are to be  accrued  as  costs in the year in  respect  of which  the
payments are made.

     Agreements were entered into between the Corporation and Messrs.  Meyer and
Reinhard (as of December 22,  1988) and Mr. Wren (as of November 26,  1990),  in
each case under the Corporation's Executive Salary Continuation Plan, whereunder
the Corporation  has agreed to make salary  continuation  payments  annually for
periods of up to ten years following  cessation of employment,  the period being
determined  on the basis of the  individual's  age and years of service with the
Corporation  or its  subsidiaries  at the time of cessation of  employment.  The
Corporation  is not  obligated to make  payments  under these  agreements if the
individual's  employment with the Corporation or its  subsidiaries is terminated
for cause (defined  therein as the  individual's  misconduct  involving  willful
malfeasance,  such as breach of trust, fraud or dishonesty).  The payment period
under these agreements is currently eight years for Mr. Meyer, ten years for Mr.
Reinhard,  and five  years for Mr.  Wren.  The  amount of an annual  payment  is
limited  to the  lesser  of (i) an  assigned  percentage,  not to  exceed  fifty
percent,  of the individual's  annual salary, or (ii) an assigned  percentage of
the  consolidated  net profit  before tax (as defined in the  agreement)  of the
Corporation.  The  Corporation  has agreed to make these payments so long as the
individual  refrains from engaging in activities harmful to, competitive with or
of the same nature as those of his former  employer,  and remains  available  to
render consulting services to his former employer.  If the individual should die
before the expiration of the payment period,  the Corporation has agreed to make
an annual payment to the  individual's  beneficiary  for the number of years the
individual would have been entitled to payments had he lived, in an amount equal
to seventy-five percent of the annual payment the individual would have received
had he lived.  Payments under these agreements are to be accrued as costs in the
year in respect of which the payments are made. Any payments that may be made to
Mr. Reinhard under this agreement will be reduced by the value of payments to be
made  under  his  September  1,1986  agreement  with The DDB  Needham  Worldwide
Communications Group Inc. ("DDB Needham") described below.

     Mr. Reinhard  entered into an agreement with DDB Needham as of September 1,
1986,  replacing an agreement between Mr. Reinhard and Needham Harper Worldwide,
Inc.  made in  August  1980,  under  which he or his  beneficiary  is to be paid
retirement  compensation  on a monthly basis for a period of ten years beginning
in the month  following  the month he ceases to be in the employ of DDB Needham,
provided that Mr.  Reinhard's  employment  shall not have  terminated  except by
reason of his death before August 31, 1991. The annual rate of retirement income
to be paid to Mr. Reinhard is the greater of $66,667 or one-third of his average
annual  salary during the last 60 months of his  employment,  subject to limited
increase  for annual  cost of living  adjustments.  Mr.  Reinhard  has agreed to
refrain  from  rendering  specified  services  that  would be  competitive  with
services rendered by DDB Needham and its subsidiaries


                                       13
<PAGE>

during the one year period following cessation of his employment, and to refrain
from engaging in specified  activities during the ten year period following such
cessation of employment. If Mr. Reinhard breaches these provisions,  DDB Needham
may discontinue making payments under the agreement.  Further,  Mr. Reinhard has
agreed,  provided he is not disabled  and is under age 65, to render  consulting
services to DDB Needham when  requested for up to five days during each month he
is entitled to receive  payments  under the  agreement,  and if he breaches this
provision of the agreement DDB Needham may  discontinue  making  payments during
the period of the breach.

     Mr.  Reinhard  entered into an  agreement  with DDB Needham on July 6, 1993
under which he is to receive monthly severance  compensation payments for the 15
month  period  ("payment  period")  following  termination  of his  DDB  Needham
employment  for a reason  other than for cause  (defined  therein as  dishonesty
affecting DDB Needham or conviction of an indictable  offense or crime involving
moral  turpitude;  willful  neglect or refusal to perform  assigned duties after
warning;  willful act expected to injure the business of DDB Needham). The gross
amount of each monthly payment shall equal  one-twelfth of Mr. Reinhard's annual
rate of base salary at the date of termination of employment.  If the employment
is  terminated  by DDB Needham,  the payments  shall be reduced,  even up to the
entire amount,  by the amount of any  compensation  earned by Mr.  Reinhard from
specified  activities during the payment period. If the employment is terminated
by Mr.  Reinhard,  the  payments  shall  cease if Mr.  Reinhard  fails to render
requested consulting services and the payments shall be reduced,  even up to the
entire amount,  by the amount of any compensation  earned by Mr. Reinhard during
the payment  period.  Payments shall cease if Mr. Reinhard should die during the
payment period.  As part of the agreement,  Mr. Reinhard has forfeited his right
to  compensation  payments  by reason of  termination  of  employment  under DDB
Needham policy (under current  policy,  Mr. Reinhard would have been entitled to
salary  continuation  payments  for nine  months  if his  employment  were to be
terminated by DDB Needham other than for cause).

                  DIRECTORS' AND OFFICERS' LIABILITY INSURANCE

     In August 1996,  the  Corporation  obtained a two-year  policy of insurance
from the Federal Insurance Company at an annual premium of $227,970, under which
the  Corporation  and the officers  and  directors  of the  Corporation  and its
subsidiaries  are  insured,  subject  to  certain of the  standard  policy  form
exclusions and specified deductibles, against 99.5% of any loss up to $1,000,000
and thereafter  100% of any loss up to a further  $14,000,000,  arising from any
claim or claims  which may be made  against any of the insureds by reason of any
wrongful act in their respective  capacities as directors or officers.  The term
"wrongful act" means any error,  misstatement  or misleading  statement,  act or
omission, neglect or breach of duty committed,  attempted or allegedly committed
or attempted  by the insureds or claimed  against them solely by reason of their
being  directors  or  officers  of  the  Corporation  or  a  subsidiary  of  the
Corporation.  To date,  no  payments  have been made to the  Corporation  or any
officer or director under this insurance policy or its predecessor policy.

                       INDEMNITY AGREEMENTS WITH DIRECTORS

     Each director of the Corporation has received an Indemnification  Agreement
from the  Corporation  which  provides  that  the  Corporation  indemnifies  the
director  against  liabilities  or costs  arising  out of any  alleged or actual
breach of duty, neglect, error, misstatement,  misleading statement, omission or
other act  allegedly or actually done or attempted by the director or any matter
claimed  against the  director  solely by reason of serving as a director.  This
indemnification  does not  apply to claims  against  the  director  for libel or
slander, return of remuneration to the Corporation,  or an accounting of profits
from the sale or purchase of securities of the  Corporation  required  under the
Securities  Exchange Act of 1934, or to claims  against the director  based upon
the director  gaining an illegal  profit or advantage or the  dishonesty  of the
director. This indemnification does not apply to the extent that the director is
entitled to recovery  under the aforesaid  Directors'  and  Officers'  Liability
policy.


                                       14
<PAGE>

                                    AUDITORS

     On the recommendation of the Audit Committee of the Corporation,  the Board
of Directors of the Corporation has appointed  Arthur Andersen LLP  ("Andersen")
as auditors of the  Corporation for 1997, to serve at the pleasure of the Board.
The  affirmative  vote of a majority  of the votes cast by the holders of Common
Stock  entitled to vote is  required  for  confirmation  of the  appointment  of
Andersen. Management recommends such confirmation by the Shareholders.

     Representatives  of  Andersen  are  expected  to be  present  at the Annual
Meeting.  They will be available  to make a statement if they so desire,  and to
answer appropriate questions.

                              SHAREHOLDER PROPOSALS

     Shareholders  wishing to present  resolutions at the 1998 Annual Meeting of
Shareholders must submit copies of such proposed  resolutions to the Corporation
at its  executive  offices,  437  Madison  Avenue,  New  York,  New York  10022,
Attention: Corporate Secretary, no later than December 5, 1997.

                                  OTHER MATTERS

     The Board of  Directors  is not aware of any  matters to be  submitted  for
consideration  at  the  Annual  Meeting  other  than  those  set  forth  in  the
accompanying  notice.  If any other matters properly come before the meeting for
action,  the enclosed proxy will be voted on such matters in accordance with the
best judgment of the persons named in the proxy.

                              COST OF SOLICITATION

     The cost of  solicitation of proxies will be borne by the  Corporation.  In
addition  to  solicitation  by mail,  directors,  officers,  and  other  regular
employees of the Corporation and its subsidiaries may solicit proxies personally
by telephone or by telefax. The Corporation will reimburse persons holding stock
in their  names or those of their  nominees  for their  reasonable  expenses  in
sending proxy  material to their  principals  and obtaining  their  proxies.  In
addition,  the  Corporation  has retained  D.F. King & Co. Inc. to assist in the
solicitation of proxies,  and will pay a fee of up to $12,500 plus reimbursement
of out-of-pocket expenses for such services.

     Shareholders are urged to send in their proxies without delay.

                                                        Barry J. Wagner
                                                           Secretary

New York, New York
April 7, 1997

                                       15
<PAGE>

                                      PROXY
                               OMNICOM GROUP INC.
                               437 Madison Avenue
                            New York, New York 10022

     This proxy is  solicited  on behalf of the Board of  Directors  and will be
voted FOR the election of Directors and FOR proposal 2 if no instructions to the
contrary are indicated.

     The undersigned hereby appoints FRED J. MEYER and BARRY J. WAGNER,  jointly
and  severally,  proxies with the power of  substitution  to vote all shares the
undersigned is entitled to vote at the Annual Meeting of Shareholders on May 19,
1997 or  adjournments  thereof on all matters that may properly  come before the
meeting,  and  particularly  to vote as hereinafter  indicated.  The undersigned
hereby acknowledges  receipt of the Notice of Annual Meeting of Shareholders and
Proxy Statement dated April 7, 1997.

                (Continued and to be signed on the reverse side)

<PAGE>

1.   THE  ELECTION OF SIX  DIRECTORS.  NOMINEES:  Robert J.  Callander,  John R.
     Murphy, John R. Purcell, William G. Tragos, Quentin I. Smith, Jr., and Egon
     P.S. Zehnder for a 3 year term.

[_]  FOR all nominees listed except            [_]  WITHHOLD AUTHORITY to
     as marked to the contrary                      vote for all nominees listed

(INSTRUCTION:  To withhold authority to vote for any individual  nominee,  print
that nominee's name below).

________________________________________________________________________________
________________________________________________________________________________

================================================================================

2.   CONFIRMATION OF APPOINTMENT OF
     ARTHUR ANDERSEN LLP AS AUDITORS.

     [_] FOR  [_] AGAINST  [_] ABSTAIN

                        Dated:____________________________________________, 1997

                        Signature
                        ________________________________________________________

                        Signature if held jointly
                        ________________________________________________________

                        Please sign  exactly as your name  appears.  If stock is
                        held in the name of joint holders,  each should sign. If
                        you are signing as a trustee,  executor, etc., please so
                        indicate.  
                        Please mark,  sign,  date and mail this card promptly in
                        the postage prepaid return envelope provided.


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