SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
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SCHEDULE 14D-1
TENDER OFFER STATEMENT PURSUANT TO SECTION
14(d)(1) OF THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. 1)
and
SCHEDULE 13D
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. 1)
M/A/R/C Inc.
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(Name of Subject Company)
Omnicom Group Inc.; Armstrong Acquisition Corp.
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(Bidders)
Common Stock, Par Value $1.00 Per Share
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(Title of Class of Securities)
552914103
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(CUSIP Number of Class of Securities)
Barry J. Wagner
Omnicom Group Inc.
437 Madison Avenue
New York, New York 10022
(212) 415-3600
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(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications on Behalf of Bidder)
Copy to:
Robert A. Profusek, Esq.
Jones, Day, Reavis & Pogue
599 Lexington Avenue
New York, New York 10022
(212) 326-3939
November 2, 1999
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(Date of Event Which Requires Filing of This Statement)
<PAGE>
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CUSIP No. 552914103 14D-1 Page 2 of 7 Pages
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1. NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
Omnicom Group Inc.
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2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [ ]
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3. SEC USE ONLY
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4. SOURCE OF FUNDS*
OO
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5. CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
TO ITEM 2(e) OR 2(f)
[ ]
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6. CITIZENSHIP OR PLACE OF ORGANIZATION
New York
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7. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
4,784,024
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8. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (7) EXCLUDES
CERTAIN SHARES*
[ ]
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9. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (7)
93.1%
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10. TYPE OF REPORTING PERSON*
CO
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
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CUSIP No. 552914103 14D-1 Page 3 of 7 Pages
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1. NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
Armstrong Acquisition Corp.
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2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [ ]
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3. SEC USE ONLY
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4. SOURCE OF FUNDS*
OO
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5. CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
TO ITEM 2(e) OR 2(f)
[ ]
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6. CITIZENSHIP OR PLACE OF ORGANIZATION
Texas
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7. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
4,784,024
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8. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (7) EXCLUDES
CERTAIN SHARES*
[ ]
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9. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (7)
93.1%
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10. TYPE OF REPORTING PERSON*
CO
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
This Amendment No. 1 to the Tender Offer Statement on Schedule 14D-1,
originally filed on October 4, 1999 (the "Statement"), relates to the offer by
Armstrong Acquisition Corp. ("Purchaser"), a Texas corporation and a wholly
owned subsidiary of Omnicom Group Inc., a New York corporation ("Parent"), to
purchase all outstanding shares of Common Stock, par value $1.00 per share (the
"Shares"), of M/A/R/C Inc., a Texas corporation (the "Company"), at a purchase
price of $20.00 per Share, net to the seller in cash, without interest thereon,
upon the terms and subject to the conditions set forth in the Offer To Purchase,
dated October 4, 1999 (the "Offer to Purchase"), and in the related Letter of
Transmittal (which, together constituted the "Offer"). This Statement is being
filed on behalf of Purchaser and Parent. Unless the context otherwise requires,
capitalized terms not defined in this Amendment have the meanings assigned to
them in the Offer to Purchase.
This Statement is also Amendment No. 1 to the Schedule 13D-1,
originally filed on behalf of Parent and Purchaser on October 8, 1999, relating
to Parent and Purchaser's beneficial ownership of shares of the Company.
The Statement is hereby amended and/or supplemented as provided below:
Item 6. Interest in Securities of the Subject Company.
Items 6(a) and (b) are hereby amended and supplemented by the following:
Pursuant to the Offer, which expired at 12:00 midnight, New York City
Time, on Monday, November 1, 1999, Purchaser purchased a total of 4,696,704
Shares, representing 89.7% of the outstanding Shares.
As a result of certain transactions contemplated by the Merger
Agreement and the Tender, Voting and Option Agreement that occurred after the
Expiration Date, Purchaser owns in excess of 90% of the outstanding Shares.
In accordance with the Merger Agreement, Purchaser intends to merge
into the Company pursuant to the "short-form" merger procedure permitted under
Article 5.16 of Texas Law. In the Merger, each Share (other than those owned by
Parent or any direct or indirect wholly owned subsidiary of Parent, any Shares
held in the treasury of the Company or Shares with respect to which dissenters'
rights are demanded and perfected in accordance with applicable Texas Law) will
be converted into and represent the right to receive $20.00 in cash, without
interest.
Item 10. Additional Information.
Item 10(f) is hereby amended and supplemented by adding to the end
thereof the following:
On November 2, 1999, Parent issued a press release, a copy of which is
included as exhibit (a)(9) hereto and incorporated herein by reference, which
announced that Purchaser has accepted for payment all Shares tendered in the
Offer.
<PAGE>
Item 11. Material to be Filed as Exhibits.
Item 11 is hereby amended to add the following exhibit:
(a)(9) Press release issued by Parent on November 2, 1999
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SIGNATURE
After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.
Dated: November 2, 1999 ARMSTRONG ACQUISITION CORP.
By: /s/ Barry J. Wagner
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Name: Barry J. Wagner
Title: Secretary
OMNICOM GROUP INC.
By: /s/ Barry J. Wagner
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Name: Barry J. Wagner
Title: General Counsel and Secretary
<PAGE>
EXHIBIT INDEX
Exhibit
No. Description
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(a)(9) Press release issued by Parent on November 2, 1999
Exhibit (a)(9)
Tuesday November 2, 1999
OMNICOM GROUP INC. COMPLETES
TENDER OFFER FOR M/A/R/C INC.
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NEW YORK, NY-- Nov. 2, 1999-- Omnicom Group Inc. (NYSE: OMC) announced
today that it had completed its $20.00 per share cash tender offer for the
outstanding common shares of M/A/R/C Inc. (NASDAQ: MARC).
The tender offer was made pursuant to a merger agreement between
Omnicom and M/A/R/C. Omnicom purchased 4.7 million M/A/R/C common shares in the
tender offer. Under the merger agreement, the remaining M/A/R/C shares will be
converted in a merger into the $20.00 per share cash amount paid in the tender
offer.
M/A/R/C is one of the largest marketing intelligence firms in North
America. The company operates in two core businesses. Its M/A/R/C Research
business provides customer and brand marketing research for measuring and
building a brand's value. Targetbase is a customer relationship management
agency specializing in the delivery of the maximum return on the client's
marketing communications investment.
Omnicom, the leading marketing communications company in the world,
consists of advertising agency networks BBDO Worldwide, DDB Worldwide and TBWA
Worldwide, as well as Goodby, Silverstein & Partners; Diversified Agency
Services (DAS), which operates a number of leading, independently branded
companies in marketing services and specialty communications; and Communicade, a
division of wholly owned and significant minority investment interests in
several leading interactive and new media companies.
CONTACT:
Omnicom Group Inc.
Thomas L. Harrison, 212/415-3064
or
M/A/R/C Inc.
Sharon Munger, 972/506-3414
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