DUN & BRADSTREET CORP
10-Q, 1996-05-07
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549


                                    FORM 10-Q

                                   (Mark one)

(X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                               ACT OF 1934

                 For the quarterly period ended March 31, 1996

                                       OR

( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
                              EXCHANGE ACT OF 1934

                       For the transition period from to
          ------------------------------- -----------------------------

                          Commission file number 1-7155


                        THE DUN & BRADSTREET CORPORATION
- - -------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          Delaware                                     13-2740040
- - ----------------------------------              ---------------------
- - ----------------------------------              ---------------------
      (State of Incorporation)             (I.R.S. Employer Identification No.)

    187 Danbury Road, Wilton, CT                          06897
- - ----------------------------------               ---------------------
- - ----------------------------------               ---------------------
(Address of principal executive offices)                (Zip Code)

       Registrant's telephone number, including area code (203) 834-4200
                                 --------------

Indicate by check mark whether the registrant (1) has filed all reports required
   to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934
 during the preceding 12 months (or for such shorter period that the registrant
  was required to file such reports), and (2) has been subject to such filing
                  requirements for the past 90 days. Yes X No

  Indicate the number of shares outstanding of each of the issuer's classes of
                common stock, as of the latest practicable date:
                                                   Shares Outstanding
 Title of Class                                    at April 30, 1996
- - --------------------                             -------------------------
 Common Stock,
 par value $1 per share                                169,933,000


<PAGE>


                        THE DUN & BRADSTREET CORPORATION

                               INDEX TO FORM 10-Q



PART I. FINANCIAL INFORMATION                                          PAGE

Item 1. Financial Statements

Condensed Consolidated Statement of Income (Unaudited)
      Three Months Ended March 31, 1996 and 1995                         3

Condensed Consolidated Statement of Cash Flows (Unaudited)
      Three Months Ended March 31, 1996 and 1995                         4

Condensed Consolidated Statement of Financial Position (Unaudited)
      March 31, 1996 and December 31, 1995                               5

Notes to Condensed Consolidated Financial Statements (Unaudited)         6

Item 2. Management's Discussion and Analysis of Financial
            Condition and Results of Operations                         7-9



PART II.  OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K                                 9


SIGNATURES                                                               10






<PAGE>

<TABLE>


PART I. FINANCIAL INFORMATION
Item I. FINANCIAL STATEMENTS

THE DUN & BRADSTREET CORPORATION
CONDENSED CONSOLIDATED STATEMENT OF INCOME (Unaudited)
(In millions except per share amounts)
<CAPTION>

                                                                                                    Three Months Ended
                                                                                                         March 31
                                                                                       ---------------------------------------------

                                                                                                    1996                       1995
                                                                                       ------------------          -----------------
<S>                                                                                             <C>                        <C>    
Operating Revenue                                                                               $1,272.0                   $1,219.6

Operating Costs                                                                                    647.9                      599.0

Selling and Administrative Expenses                                                                481.5                      475.8

Restructuring (Income) - Net                                                                         0.0                     (28.0)
                                                                                       ------------------          -----------------

Operating Income                                                                                   142.6                      172.8

Interest Expense - Net                                                                               3.6                        6.5
Other Expense - Net                                                                                 16.4                       15.7
                                                                                       ------------------          -----------------
Non-Operating Expense - Net                                                                         20.0                       22.2

Income Before Provision for Taxes                                                                  122.6                      150.6

Provision for Income Taxes                                                                          34.8                       41.7
                                                                                       ------------------          -----------------

Net Income                                                                                         $87.8                     $108.9
                                                                                       ==================          =================


Earnings Per Share of Common Stock                                                                 $0.52                      $0.64
                                                                                       ==================          =================


Dividends Paid Per Share of Common Stock                                                           $0.66                      $0.65
                                                                                       ==================          =================

Average Number of Shares Outstanding                                                               169.7                      169.7


<FN>


See  accompanying  notes  to the  condensed  consolidated  financial  statements
(unaudited).
</FN>

                                                                    -3-
</TABLE>
<PAGE>
<TABLE>

THE DUN & BRADSTREET CORPORATION
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)

- - ------------------------------------------------------------------------------------------------------------------------------
- - ------------------------------------------------------------------------------------------------------------------------------
                                                                                                 Three Months
                                                                                                Ended March 31,
(Amounts in millions)                                                                       1996          1995
<CAPTION>
<S>                                                                                         <C>            <C>    

- - ------------------------------------------------------------------------------------------------------------------------------
Cash Flows from Operating
Activities:
Net Income                                                                                  $87.8          $108.9
Reconciliation of Net
Income to Net Cash
  Provided by Operating
Activities:
    Depreciation and                                                                        107.5           116.0
Amortization
    Gain from Sale of                                                                         0.0           (28.0)
Business
    Restructuring Provisions                                                                  0.0             0.0
    Restructuring Payments                                                                  (28.9)          (37.1)
    Postemployment Benefits                                                                   5.0             3.5
Expense
    Postemployment Benefits                                                                   0.0             0.0
Curtailment Loss/(Gain)
    Postemployment Benefit                                                                  (21.3)          (26.7)
Payments
    Net Decrease (Increase)                                                                  16.2           (46.7)
in Accounts Receivable
    Unearned Subscription                                                                   144.5           151.5
Income
    Income Taxes                                                                              5.6            (6.6)
Refunded/(Paid) - Net
    Net Changes in Other                                                                   (104.2)          (65.9)
Working Capital Items
- - ------------------------------------------------------------------------------------------------------------------------------
Net Cash Provided by                                                                        212.2           168.9
Operating Activities
- - ------------------------------------------------------------------------------------------------------------------------------
Cash Flows from Investing
Activities:
Proceeds from Marketable                                                                     14.0             9.1
Securities
Payments for Marketable                                                                     (32.0)           (4.5)
Securities
Capital Expenditures                                                                        (61.9)          (80.0)
Additions to Computer                                                                       (47.7)          (37.2)
Software and Other
Intangibles
Decrease (Increase) in                                                                        2.2           (11.9)
Other Investments and Notes
Receivable
Other                                                                                         8.6            28.2
- - ----------------------------------------------------------------------------------------------------------------------------------
Net Cash Used in Investing                                                                 (116.8)          (96.3)
Activities
- - ----------------------------------------------------------------------------------------------------------------------------------
Cash Flows from Financing
Activities:
Payment of Dividends                                                                       (112.0)         (110.9)
Payments for Purchase of                                                                     (3.1)          (18.6)
Treasury Shares
Net Proceeds from Exercise                                                                   24.8             7.5
of Stock Options
Increase in U.S. Short-term                                                                   2.2           113.1
Borrowings
Other                                                                                        (0.3)            6.9
- - ----------------------------------------------------------------------------------------------------------------------------------
Net Cash Used in Financing                                                                 
Activities                                                                                  (88.4)           (2.0)
- - ---------------------------------------------------------------------------------------------------------------------------------
Effect of Exchange Rate                                                                      
Changes on Cash and Cash Equivalents                                                         (2.5)            9.2
- - ---------------------------------------------------------------------------------------------------------------------------------
Increase in Cash and Cash                                                                     4.5            79.8
Equivalents
Cash and Cash Equivalents,                                                                  385.5           335.4
Beginning of Year
- - -----------------------------------------------------------------------------------------------------------------------------------
Cash and Cash Equivalents,                                                                 $390.0          $415.2
End of Period
                                                                                 
- - ------------------------------------------------------------------------------------------------------------------------------
- - ------------------------------------------------------------------------------------------------------------------------------
<FN>

See  accompanying  notes  to the  condensed  consolidated  financial  statements
(unaudited).
</FN>

                                     - 4 -
</TABLE>
<PAGE>
<TABLE>

THE DUN & BRADSTREET CORPORATION
Condensed Consolidated Statement of Financial Position (Unaudited)
(Amounts in millions)
<CAPTION>

- - ------------------------------------------------------------------------------------------

                                         March 31           December 31
                                           1996                  1995
- - ------------------------------------------------------------------------------------------
<S>                                         <C>                  <C>  
Assets

Current Assets
Cash and Cash Equivalents                   $390.0                $385.5
Marketable Securities                         74.4                  52.8
Accounts Receivable-Net                    1,427.1               1,451.7
Other Current Assets                         437.8                 408.5
                                     ------------------        --------------
       Total Current Assets                2,329.3               2,298.5
- - -------------------------------------------------------------------------------------------------------------------
Investments
Marketable Securities                        134.9                 139.5
Other Investments and Notes Receivable       335.2                 336.9
                                      ------------------        --------------

       Total Investments                     470.1                 476.4
- - -------------------------------------------------------------------------------------------------------------------
Property, Plant and Equipment-Net            879.4                 874.4
- - -------------------------------------------------------------------------------------------------------------------

Other Assets-Net
Deferred Charges                               361.8                 366.3
Computer Software                              336.0                 312.3
Other Intangibles                              161.6                 178.5
Goodwill                                     1,002.6               1,009.4
                                      ------------------        --------------
       Total Other Assets-Net                1,862.0               1,866.5
- - -------------------------------------------------------------------------------------------------------------------

TOTAL ASSETS                                $5,540.8              $5,515.8
- - -------------------------------------------------------------------------------------------------------------------
Liabilities and Shareholders' Equity

Current Liabilities
Accounts Payable                              $321.8                $357.6
Short-term Debt                                446.6                 444.5
Accrued and Other Current Liabilities        1,273.5               1,364.3
Accrued Income Taxes                            73.8                  42.1
Redeemable Partnership Interests               625.0                 625.0
                                      ------------------        --------------
       Total Current Liabilities             2,740.7               2,833.5
- - -------------------------------------------------------------------------------------------------------------------
Unearned Subscription Income                   463.1                 319.6
Postretirement and Postemployment Benefits     560.6                 553.3
Deferred Income Taxes                          164.9                 167.7
Other Liabilities and Minority Interests       432.2                 459.2

- - -------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES                           $4,361.5              $4,333.3
- - -------------------------------------------------------------------------------------------------------------------
Shareholders' Equity                        $1,179.3              $1,182.5
- - -------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY  $5,540.8              $5,515.8
- - -------------------------------------------------------------------------------------------------------------------
<FN>

See  accompanying  notes  to the  condensed  consolidated  financial  statements
(unaudited).
</FN>




                                       -5-
</TABLE>
<PAGE>

THE DUN & BRADSTREET CORPORATION
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
Note 1 - Interim Consolidated Financial Statements
These interim consolidated financial statements have been prepared in accordance
with the  instructions  to Form 10-Q and should be read in conjunction  with the
consolidated  financial  statements  and related  notes of The Dun &  Bradstreet
Corporation  (the  "Company" or "D&B") 1995 Annual  Report on Form 10-K.  In the
opinion  of  management,   all  adjustments   (consisting  of  normal  recurring
accruals),  considered  necessary for a fair presentation of financial position,
results of operations and cash flows at the dates and for the periods  presented
have been included. Certain prior year amounts have been reclassified to conform
with the 1996 presentation.

On  January 9, 1996,  the  Company  announced  a plan to  reorganize  into three
publicly  traded  independent  companies  by  spinning  off  through a  tax-free
distribution two of its businesses to shareholders. The three companies will be:
Cognizant Corporation,  consisting of IMS International,  Gartner Group, Nielsen
Media  Research,  Pilot Software and Erisco;  The Dun & Bradstreet  Corporation,
consisting of Dun & Bradstreet  Information Services,  Moody's Investors Service
and Reuben H. Donnelley;  and ACNielsen.  In connection with the reorganization,
several other  divisions,  such as Dun & Bradstreet  Software (DBS) and American
Credit  Indemnity (ACI) will be divested.  The  distribution is subject to final
approval by the  Company's  board of directors  and  obtaining a ruling from the
Internal  Revenue  Service  with  respect  to  the  tax-free  treatment  of  the
distribution.

Note 2 - Assets Held for Sale

The Company  plans to divest DBS and ACI in 1996,  in  connection  with plans to
reorganize into three separate  companies later in 1996. The aggregate  carrying
amount of the  businesses  held for sale totaled $490 million at March 31, 1996.
For the quarter ended March 31, 1996 aggregate  operating  revenue and operating
losses  of the  businesses  to be  divested  were $95  million  and $7  million,
respectively. Additionally, in April, the Company obtained authorization to sell
the Proprietary West division of Reuben H. Donnelley.

Note 3 - Investment Partnerships

During  1993,  three  of  the  Company's  subsidiaries  contributed  assets  and
third-party  investors contributed cash ($125 million) to a limited partnership.
One of the Company's  subsidiaries  serves as general partner.  All of the other
partners,  including the third-party investors,  hold limited partner interests.
The  partnership,  which is a separate  and  distinct  legal  entity,  is in the
business of licensing database assets and computer software.

In addition, during 1993, the Company participated in the formation of a limited
partnership to invest in various securities  including those of the Company. One
of the company's  subsidiaries  serves as managing general partner.  Third-party
investors hold limited  partner and special  investors  interests  totaling $500
million.  The special  investors  are  entitled  to a specified  return on their
investments.  Funds raised by the partnership provided a source of the financing
for the Company's repurchase in 1993 of 8.3 million shares of its common stock.

                                       -6-


<PAGE>


For financial reporting purposes, the assets, liabilities, results of operations
and cash flow of the partnerships  described above are included in the Company's
consolidated  financial  statements.  The  third-parties  investments  in  these
partnerships at March 31, 1996 and December 31, 1995 totaled  approximately $625
million, and are reflected in redeemable  partnership  interests.  Third-parties
share of partnerships  results of operations,  including  specified returns,  is
reflected in other income and expense-net.

     Item 2.  Management's  Discussion  and Analysis of Financial  Condition and
Results of Operations Earnings per share in the first quarter were $.52 compared
with year-ago  earnings of $.64, which included a $.12 per share, or $28 million
pre-tax  restructuring  gain  related  to  the  sale  of  warrants  received  in
connection  with the  divestiture  of Donnelley  Marketing.  Excluding the gain,
D&B's first-quarter  earnings were unchanged.  Earnings were held down by $.03 a
share,  or $7  million,  due to  operating  losses  at  businesses  that will be
divested by D&B in connection with the Company's reorganization.

First-quarter  revenue rose to $1.27 billion,  up 4.3% from $1.22 billion a year
ago. Revenue for the quarter was held down by a decline at DBS, lower revenue at
Directory  Information  Services,   and  the  divestiture  of  Interactive  Data
Corporation.

Operating  income in the first quarter was $142.6 million,  compared with $172.8
million a year ago.  The decline  reflected  in part the impact of the  year-ago
gain,  first-quarter  losses from businesses to be divested,  and the absence of
income from Interactive  Data  Corporation.  Excluding these factors,  operating
income was up slightly.

Non-operating  expense-net in the first quarter was $20.0 million, compared with
$22.2 million of expense in 1995. Non-operating  expense-net decreased, in part,
due to a lower level of borrowings.

Net income in the first quarter was $87.8 million,  compared with $108.9 million
in the first quarter of 1995, also  reflecting the year-ago gain,  first-quarter
losses  at DBS  and  ACI,  and the  absence  of  income  from  Interactive  Data
Corporation in late 1995.

The  Company's  first-quarter  effective  tax rate was 28.4%,  compared with the
first-quarter 1995 effective tax rate of 27.7%.

Business Segment Highlights

Marketing Information Services reported a 9.2% increase in first-quarter revenue
to $575.8  million from $527.4  million a year ago.  IMS reported  first-quarter
revenue of $191.1 million,  up 9.9% from a year ago. IMS's revenue growth in the
U.S.  was driven by the impact of client  winbacks  attributable  to the Xponent
prescriber database service; by increased sales of SNAP/Pharma marketed by IMS's
Sales  Technologies  unit;  and by sales of new products,  including the Xplorer
decision-support  system.  IMS Japan  generated  growth  in its sales  territory
reports and usage of its online database service.  IMS  International  generated
strong revenue growth in Germany, Iberia and Southeast Asia.


                                       -7-



<PAGE>


Nielsen Media  Research  reported  double-digit  revenue  growth for the period,
driven by accelerating  revenue growth from new products,  a robust  advertising
environment,  and the  continued  impact  of new  broadcast  and  cable  network
subscribers.

ACNielsen's  worldwide  revenue  increased  by  7%.  In  Asia/Pacific,  revenues
continued to increase at double digit rates, growing by $10 million in the first
quarter.  ACNielsen's  Americas region achieved  break-even  results in the 1996
quarter,  its best  performance  since  1993.  This was a direct  result  of the
back-to-front  re-engineering  efforts  that  began in  mid-1995  in the  United
States. To date, these efforts have not only reduced costs but improved customer
service and overall  productivity.  In Europe,  ACNielsen continues to invest in
improving   customer   service,   data  quality  and   delivery.   The  European
re-engineering  efforts,  although similar in structure to the U.S. initiatives,
did not begin  until  late  1995.  Progress  is already  apparent,  as  European
delivery  time of scanning  information  has been  improved by 30%. In line with
expectations,  increased  investments  in  ACNielsen's  European  business  have
resulted in a reduction of the region's profitability,  compared with historical
levels.


Risk   Management  and  Business   Marketing   Information   Services   reported
first-quarter  revenue  growth of 4.9% to $429.4  million from $409.2  million a
year ago. Dun & Bradstreet  Information  Services (DBIS) reported  first-quarter
revenue growth of 4.7% to $320.5 million from $306.2 million, excluding ACI.

     DBIS  U.S.  reported  a  3%  increase  in  first-quarter   revenue.   While
first-quarter  revenue  growth  for DBIS  U.S.  was held  down by the  timing of
several major  contracts,  significant  additional  revenue was generated by the
new-customer  acquisition program launched in 1995. DBIS Europe's revenue was up
6% in the  quarter,  reflecting  investments  in new  product  development,  the
database and technology.

Moody's  Investors  Service reported  excellent  revenue growth for the quarter,
driven  by a  substantial  increase  in bond  volume in both the  corporate  and
public-finance sectors.

Software  Services  reported a 14.2% decline in  first-quarter  revenue to $90.8
million from $105.8 million a year ago, reflecting in part, a decline in revenue
at DBS.

Directory  Information Services reported  first-quarter revenue of $71.8 million
down 7.6% from $77.6 million a year ago,  primarily due to the effect of changes
in   publication   dates  at  Reuben  H.  Donnelley  for  certain  yellow  pages
directories.   Excluding  the  impact  of  these  changes,  Donnelley's  revenue
increased modestly for the quarter.

Other Business Services reported first-quarter revenue of $104.3 million up 4.7%
from $99.7 million a year ago.  Gartner Group achieved  excellent  first-quarter
revenue growth,  while  introducing  seven new products,  including INET,  which
provides analysis on Internet technologies, trends and strategies.




                                       -8-


<PAGE>


Changes in Financial Position at March 31, 1996
Compared with December 31, 1995

Unearned Subscription Income increased to $463.1 million at March 31, 1996, from
$319.6 million at December 31, 1995,  reflecting the cyclical  pattern of higher
subscription sales in the first quarter.

Condensed Consolidated Statement of Cash Flows
Three Months Ended March 31, 1996 and 1995

Net cash provided by operating  activities  for the three months ended March 31,
1996 totaled  $212.2  million  compared with $168.9  million for the  comparable
period in 1995. The increase of $43.4 million primarily reflected a net decrease
($16.2 million),  in accounts  receivable in the current period compared with an
increase ($46.7 million) in the comparable  period in 1995,  reflecting a number
of timing factors,  substantially offset by an increase in other working capital
items at several divisions.

Net cash used in financing  activities for the three months ended March 31, 1996
totaled $88.4 million  compared with $2.0 million for the  comparable  period in
1995.  The increase in cash usage  reflected  lower U.S.  short-term  borrowings
($110.9 million)  partially offset by higher net proceeds from exercise of stock
options ($17.3 million).

Other

The Board of  Directors  declared on April 17,  1996, a dividend of 66 cents per
share payable June 10, 1996, to  shareowners  of record at the close of business
May 20, 1996.


PART II.  OTHER INFORMATION


Item 6. Exhibits and Reports on Form 8-K.

(a)     Exhibits.

        None.

(b)     Reports on Form 8-K.

        A report on Form 8-K was filed on January 12, 1996 to report  under Item
        5 - Other Events that 1) the Company  announced  its plan to  reorganize
        into three  public  independent  companies  by  spinning  off two of its
        businesses to shareholders and 2) gave initial financial  indicators for
        the three new companies.




                                                          -9-


<PAGE>




                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                      THE DUN & BRADSTREET CORPORATION


Date: May 7, 1996                 By:/s/ Nicholas L. Trivisonno
                                     ==========================================
                                         Nicholas L. Trivisonno
                                       Executive Vice President - Finance
                                         and Chief Financial Officer



Date: May 7, 1996                 By:/s/ Thomas W. Young
                                    ===========================================
                                         Thomas W. Young
                                        Senior Vice President and Controller



                                      -10-








<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                          390045
<SECURITIES>                                     74401
<RECEIVABLES>                                  1427100
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               2329331
<PP&E>                                         1959506
<DEPRECIATION>                                 1080125
<TOTAL-ASSETS>                                 5540843
<CURRENT-LIABILITIES>                          2740749
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        188421
<OTHER-SE>                                      990852
<TOTAL-LIABILITY-AND-EQUITY>                   5540843
<SALES>                                              0
<TOTAL-REVENUES>                               1271958
<CGS>                                                0
<TOTAL-COSTS>                                  1129370
<OTHER-EXPENSES>                                 16412
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                3620
<INCOME-PRETAX>                                 122556
<INCOME-TAX>                                     34806
<INCOME-CONTINUING>                              87750
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     87750
<EPS-PRIMARY>                                      .52
<EPS-DILUTED>                                      .52
        

</TABLE>


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