DUN & BRADSTREET CORP
10-Q, 1996-11-13
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549


                                    FORM 10-Q

(Mark one)

(X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                                   ACT OF 1934

               For the quarterly period ended September 30, 1996

                                       OR

( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                                  ACT OF 1934

                       For the transition period from to
     -------------------------------        -----------------------------

                          Commission file number 1-7155


                        THE DUN & BRADSTREET CORPORATION
- - --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          Delaware                                        13-2740040
- - ---------------------------------------     ----------------------------------
- - ---------------------------------------     ----------------------------------
      (State of Incorporation)              (I.R.S. Employer Identification No.)

One Diamond Hill Road, Murray Hill, NJ                      07974
- - ----------------------------------------    ------------------------------------
- - ----------------------------------------    ------------------------------------
(Address of principal executive offices)                  (Zip Code)

       Registrant's telephone number, including area code (908) 665-5000
                                 --------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by  Sections  13 or 15(d)  of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date:
                                                       Shares Outstanding
          Title of Class                               at October 31, 1996
           Common Stock,
       par value $1 per share                              170,257,540


<PAGE>


                        THE DUN & BRADSTREET CORPORATION

                               INDEX TO FORM 10-Q



PART I. FINANCIAL INFORMATION                                     PAGE

Item 1. Financial Statements

Consolidated Statements of Income (Unaudited)
      Three Months Ended September 30, 1996 and 1995                3
      Nine Months Ended September 30, 1996 and 1995                 4

Consolidated Statements of Financial Position (Unaudited)
      September 30, 1996 and December 31, 1995                      5

Consolidated Statements of Cash Flows (Unaudited)
      Nine Months Ended September 30, 1996 and 1995                 6

Notes to Consolidated Financial Statements (Unaudited)             7-11

Item 2. Management's Discussion and Analysis of Financial         12-15
            Condition and Results of Operations



PART II.  OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K                            16

SIGNATURES                                                          17

















                                       -2-
<PAGE>
<TABLE>

PART I.  FINANCIAL INFORMATION
Item I.  Financial Statements

The Dun & Bradstreet Corporation
Consolidated Statements of Income (Unaudited)
<CAPTION>

                                                                                                    Three Months Ended
                                                                                                       September 30
                                                                                           -----------------------------------
Dollar amounts in millions, except share data                                                        1996                1995
- - -----------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                              <C>                  <C>    

Operating Revenues                                                                                $529.8               $530.7
- - -----------------------------------------------------------------------------------------------------------------------------------

Operating Costs
                                                                                                   134.1                109.6
Selling and Administrative Costs
                                                                                                   264.5                259.5
Depreciation & Amortization
                                                                                                    38.3                 39.0
Restructuring (Income) / Expense - Net
                                                                                                      -                 (90.0)
- - -----------------------------------------------------------------------------------------------------------------------------------

Operating Income
                                                                                                    92.9                212.6
- - -----------------------------------------------------------------------------------------------------------------------------------

Interest Income                                                                                      0.3                  1.8      
                                                                                                  
Interest Expense
                                                                                                    (7.3)                (9.4)
Other Income / (Expense) - Net
                                                                                                   (13.3)               (11.0)
- - -----------------------------------------------------------------------------------------------------------------------------------

Non-Operating (Expense) - Net
                                                                                                   (20.3)               (18.6)
- - -----------------------------------------------------------------------------------------------------------------------------------

Income from Continuing Operations before Provision for Income Taxes
                                                                                                    72.6                194.0

Provision For Income Taxes
                                                                                                    37.2                 66.4
- - -----------------------------------------------------------------------------------------------------------------------------------

Income from Continuing Operations
                                                                                                    35.4                127.6

Income from Discontinued Operations (Net of Income Taxes of
     $16.1 and ($0.7), respectively)
                                                                                                    26.6                 43.8
- - -----------------------------------------------------------------------------------------------------------------------------------

Net Income                                                                                        $ 62.0               $171.4
                                                                                                         
===================================================================================================================================

Earnings Per Share of Common Stock:

   Income from Continuing Operations                                                               $0.21                $0.75
                                                                                                                   

   Income from Discontinued Operations    
                                                                                                    0.15                 0.26
- - -----------------------------------------------------------------------------------------------------------------------------------

Net Earnings Per Share of Common Stock                                                             $0.36                $1.01
                                                                                                                    
===================================================================================================================================

- - -----------------------------------------------------------------------------------------------------------------------------------
Dividends Paid Per Share of Common Stock                                                           $0.25                $0.66
                                                                                                                         
- - -----------------------------------------------------------------------------------------------------------------------------------

- - -----------------------------------------------------------------------------------------------------------------------------------
Average Number of Shares Outstanding                                                               170.1                169.6      
                                                                                                                        
- - -----------------------------------------------------------------------------------------------------------------------------------

<FN>





See accompanying notes to the consolidated financial statements (unaudited).
</FN>

                                                                    -3-


</TABLE>

<PAGE>
<TABLE>



The Dun & Bradstreet Corporation
Consolidated Statements of Income (Unaudited)
<CAPTION>

                                                                                                Nine Months Ended
                                                                                                   September 30
                                                                                       -----------------------------------
Dollar amounts in millions, except share data                                                 1996                1995
- - -----------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                          <C>                   <C>

Operating Revenues                                                                           $1,562.7              $1,532.9
- - -----------------------------------------------------------------------------------------------------------------------------------

Operating Costs
                                                                                                453.9                 267.4
Selling and Administrative Costs
                                                                                                796.1                 815.4
Depreciation & Amortization
                                                                                                118.6                 119.5
Restructuring (Income) / Expense - Net
                                                                                                  -                  (118.0)
- - -----------------------------------------------------------------------------------------------------------------------------------

Operating Income
                                                                                                194.1                 448.6
- - -----------------------------------------------------------------------------------------------------------------------------------

Interest Income
                                                                                                  0.7                   5.6
Interest Expense
                                                                                                (19.7)                (27.5)
Other Income / (Expense) - Net
                                                                                                (36.5)                (33.4)
- - -----------------------------------------------------------------------------------------------------------------------------------

Non-Operating (Expense) - Net
                                                                                                (55.5)                (55.3)
- - -----------------------------------------------------------------------------------------------------------------------------------

Income from Continuing Operations before Provision for Income Taxes
                                                                                                138.6                 393.3

Provision For Income Taxes
                                                                                                 83.5                 134.6
- - ------------------------------------------------------------------------------------------------------------------------------------

Income from Continuing Operations
                                                                                                 55.1                 258.7

Income from Discontinued Operations (Net of Income Taxes of
     $13.4 and $28.8, respectively)
                                                                                                 69.2                 167.8
- - -----------------------------------------------------------------------------------------------------------------------------------

Net Income                                                                                    $ 124.3               $ 426.5
===================================================================================================================================

Earnings Per Share of Common Stock:

   Income from Continuing Operations                                                          $  0.32               $  1.52
                                                                                                                   

   Income from Discontinued Operations
                                                                                                 0.41                  0.99
- - -----------------------------------------------------------------------------------------------------------------------------------

Net Earnings Per Share of Common Stock                                                        $  0.73               $  2.51
                                                                                                                       
===================================================================================================================================

- - -----------------------------------------------------------------------------------------------------------------------------------
Dividends Paid Per Share of Common Stock                                                      $  1.57               $  1.97
                                                                                                                 
- - -----------------------------------------------------------------------------------------------------------------------------------

- - -----------------------------------------------------------------------------------------------------------------------------------
Average Number of Shares Outstanding
                                                                                                169.9                 169.6
- - -----------------------------------------------------------------------------------------------------------------------------------

<FN>







See accompanying notes to the consolidated financial statements (unaudited).
</FN>

                                                         -4-

</TABLE>


<PAGE>
<TABLE>



The Dun & Bradstreet Corporation
Consolidated Statements of Financial Position (Unaudited)
<CAPTION>
                                                                       

                                                                                         September 30             December 31
                                                                                       -------------------     -----------------
Dollar amounts in millions, except share data                                              1996                      1995
<S>                                                                                    <C>                     <C>
- - ------------------------------------------------------------------------------------------------------------------------------------
                                Assets
Current Assets:
Cash &  Cash Equivalents                                                                $ 93.0                  $ 147.1
                                                                                                    
Marketable Securities                                                                     14.9                     22.6
                                                                                                
Accounts Receivable - Net                                                                543.2                    588.9
                                                                                                      
Other Current Assets                                                                     400.7                    257.6
                                                                                                      
- - ------------------------------------------------------------------------------------------------------------------------------------
- - ------------------------------------------------------------------------------------------------------------------------------------
     Total Current Assets                                                              1,051.8                  1,016.2
- - ------------------------------------------------------------------------------------------------------------------------------------

                                                                                         
Other Investments and Notes Receivable                                                   376.3                    376.2

Property, Plant & Equipment - Net
                                                                                         375.1                    382.9

Other Assets -Net:
Deferred Charges                                                                         265.0                    266.1

Computer Software                                                                        115.7                     83.5

Other Intangibles                                                                         80.0                     95.4

Goodwill                                                                                 227.8                    295.5
- - ------------------------------------------------------------------------------------------------------------------------------------
     Total Other Assets -Net
                                                                                         688.5                    740.5
- - ------------------------------------------------------------------------------------------------------------------------------------
Net Assets of Discontinued Operations
                                                                                       1,301.2                  1,326.3
- - ------------------------------------------------------------------------------------------------------------------------------------
====================================================================================================================================
Total Assets                                                                          $3,792.9                 $3,842.1
====================================================================================================================================

                 Liabilities and Shareholders' Equity
Current Liabilities:
Accounts and Notes Payable                                                            $  518.9                    503.4

Accrued and Other Current Liabilities                                                    428.9                    456.4

Accrued Income Taxes                                                                      52.0                     20.6
Redeemable Partnership Interests
                                                                                         625.0                    625.0
- - ------------------------------------------------------------------------------------------------------------------------------------
     Total Current Liabilities                                                         1,624.8                  1,605.4
- - ------------------------------------------------------------------------------------------------------------------------------------

Unearned Subscription Income                                                             375.1                    319.6

Postemployment and Postretirement Benefits                                               365.9                    393.0

Deferred Income Taxes                                                                     77.1                     57.8

Other Liabilities                                                                        275.3                    283.8
- - ------------------------------------------------------------------------------------------------------------------------------------
Total Liabilities                                                                      2,718.2                  2,659.6
- - ------------------------------------------------------------------------------------------------------------------------------------
Shareholders' Equity:
Preferred Stock, par value $1 per share,
     authorized - 10,000,000 shares; outstanding - none
Common Stock, par value $1 per share,
     authorized - 400,000,000  shares;  issued and  outstanding  188,420,996 and
     188,420,996   shares  at   September   30,  1996  and  December  31,  1995,
     respectively                                                                        188.4                    188.4

Capital in Excess of Par Value                                                            70.0                     70.0

Retained Earnings                                                                      2,061.0                  2,204.7

Treasury Stock, at cost,  17,398,156 and 19,031,922 shares at September 30, 1996
     and December 31, 1995, respectively                                              (1,065.2)                (1,107.3)

Cumulative Translation Adjustment                                                       (181.3)                  (177.3)

Unrealized Gains on Investments                                                            1.8                      4.0
                                                                                  -------------------     -----------------
- - ------------------------------------------------------------------------------------------------------------------------------------
Total Shareholders' Equity                                                             1,074.7                  1,182.5
- - ------------------------------------------------------------------------------------------------------------------------------------
====================================================================================================================================
Total Liabilities and Shareholders' Equity                                            $3,792.9                  3,842.1
====================================================================================================================================
<FN>

See accompanying notes to the consolidated financial statements (unaudited).
</FN>

                                                        -5-

</TABLE>

<PAGE>
<TABLE>



The Dun & Bradstreet Corporation
Consolidated Statements of Cash Flows (Unaudited)
                                                                                                   Nine Months Ended

                                                                                                    September 30,
                                                                                           ---------------------------------
Dollar amounts in millions                                                                       1996            1995
<CAPTION>
<S>                                                                                              <C>             <C>

- - ----------------------------------------------------------------------------------------------------------------------------
Cash Flows from Operating Activities:
Net Income                                                                                       $ 124.3         $ 426.5
Less: Income from Discontinued Operations                                                          (69.2)         (167.8)
- - ----------------------------------------------------------------------------------------------------------------------------
  Income from Continuing Operations                                                                 55.1           258.7
Reconciliation of Net Income to Net Cash
  Provided by Operating Activities:
    Depreciation and Amortization                                                                  118.6           119.5
    Impairment and Other Losses from Sale of Businesses, Net of Taxes                               86.6              -
    Gain from Sale of Businesses                                                                      -           (118.0)
    Restructuring Payments                                                                         (28.6)          (69.4)
    Payments Related to 1995 Non-Recurring Charge                                                  (20.2)             -
    Net Decrease in Accounts Receivable                                                             28.3            42.7
    Unearned Subscription Income                                                                    55.7            65.2
    Deferred Income Taxes                                                                           16.2            (7.7)
    Accrued Income Taxes                                                                          (169.3)         (108.4)
    Accrued Postemployment Benefits                                                                (14.3)          (21.3)
    Net Decrease in Other Working Capital Items                                                     62.7            67.2
    Other                                                                                             -              9.5
                                                                                                       
- - ----------------------------------------------------------------------------------------------------------------------------
Net Cash Provided by Operating Activities of Continuing Operations                                 190.8           238.0
- - ----------------------------------------------------------------------------------------------------------------------------

Cash Flows from Investing Activities:
Proceeds from Marketable Securities                                                                 16.2            17.8
Payments for Marketable Securities                                                                  (2.4)           (8.4)
Proceeds from Sale of Businesses                                                                    23.5           230.0
Capital Expenditures                                                                               (61.3)          (86.0)
Additions to Computer Software and Other Intangibles                                               (56.7)          (66.3)
Increase in Other Investments and Notes Receivable                                                 (18.0)           (5.2)
Other                                                                                               48.0           (29.5)
- - ----------------------------------------------------------------------------------------------------------------------------
- - ----------------------------------------------------------------------------------------------------------------------------
Net Cash (Used in)/ Provided by Investing Activities of Continuing Operations                      (50.7)           52.4
- - ----------------------------------------------------------------------------------------------------------------------------
Cash Flows from Financing Activities:
Payment of Dividends                                                                              (268.0)         (334.4)
Payments for Purchase of Treasury Shares                                                            (3.7)          (50.7)
Net Proceeds from Exercise of Stock Options                                                         45.8            17.7
Increase in U.S. Short-term Borrowings                                                              20.8            13.2
Other                                                                                                4.8              -
                                                                                                                       
- - ----------------------------------------------------------------------------------------------------------------------------
- - ----------------------------------------------------------------------------------------------------------------------------
Net Cash Used in Financing Activities of Continuing Operations                                    (200.3)         (354.2)
- - ----------------------------------------------------------------------------------------------------------------------------
- - ----------------------------------------------------------------------------------------------------------------------------
Effect of Exchange Rate Changes on Cash and Cash Equivalents                                        (3.0)           10.1
- - ----------------------------------------------------------------------------------------------------------------------------
(Decrease) in Cash and Cash Equivalents                                                            (63.2)          (53.7)
Net Cash Provided by Discontinued Operations                                                         9.1            72.0
Cash and Cash Equivalents from Continuing Operations, Beginning of Year                            147.1           122.1
- - ----------------------------------------------------------------------------------------------------------------------------
============================================================================================================================
Cash and Cash Equivalents from Continuing Operations, End of Period                               $ 93.0         $ 140.4
                                                                                                     
============================================================================================================================
<FN>

See accompanying notes to the consolidated financial statements (unaudited).
</FN>


                                                           - 6 -
</TABLE>



<PAGE>





THE DUN & BRADSTREET CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 1 - Interim Consolidated Financial Statements

These interim consolidated financial statements have been prepared in accordance
with the  instructions  to Form 10-Q and should be read in conjunction  with the
consolidated  financial  statements  and related  notes of The Dun &  Bradstreet
Corporation's  (the  "Company")  1995 Annual  Report on Form 10-K, as amended by
Form 10-K/A-1 and Form 10-K/A-2 and Current Report on Form 8-K dated October 24,
1996  ("Form  8-K").  The  consolidated  results  for  interim  periods  are not
necessarily indicative of results for the full year or any subsequent period. In
the opinion of  management,  all  adjustments  (consisting  of normal  recurring
accruals)  considered  necessary for a fair presentation of financial  position,
results of operations and cash flows at the dates and for the periods  presented
have been included. Certain prior-year amounts have been reclassified to conform
with the 1996 presentation.

On  January 9, 1996,  the  Company  announced  a plan to  reorganize  into three
publicly  traded  independent  companies  by  spinning  off  through a  tax-free
distribution  two new  companies  to  shareholders.  The  three  companies  are:
Cognizant Corporation ("Cognizant"),  consisting of I.M.S.  International,  Inc.
("IMS"),  the  Company's  51% interest in Gartner  Group,  Inc.,  Nielsen  Media
Research,  Inc., Pilot Software,  Inc.,  Erisco,  Inc., Dun & Bradstreet  Satyam
Software  Proprietary  Limited,  Cognizant  Enterprises,  Inc.,  D&B  HealthCare
Information, Inc., and D&B Technology Asia KK; The Dun & Bradstreet Corporation,
consisting of Dun & Bradstreet, the operating company ("D&B"), Moody's Investors
Service   ("Moody's")   and  Reuben  H.   Donnelley;   and   ACNielsen   Company
("ACNielsen"). In connection with the reorganization,  Dun & Bradstreet Software
("DBS") and American Credit Indemnity  ("ACI") were slated for divestiture.  NCH
Promotional  Services ("NCH") was subsequently added to the business units to be
sold.  The Company  has  received a tax ruling  from the U.S.  Internal  Revenue
Service  indicating  that  the  receipt  by the  Company's  shareholders  of the
Cognizant   Common  Stock  and  the  ACNielsen  Common  Stock  in  the  spin-off
distribution will be generally tax-free to such shareholders and the Company for
Federal  income tax purposes.  The  Company's  Board of Directors on October 10,
1996 declared a dividend  distribution  to shareholders of record on October 21,
1996  consisting  of one share of  Cognizant  Common Stock for each share of the
Company's  Common Stock and one share of ACNielsen for every three shares of the
Company's  Common Stock held on such record date. The  distribution was effected
on November 1, 1996.

For  purposes  of  governing  certain of the  on-going  relationships  among the
Company,  Cognizant  and  ACNielsen  after the  distribution  and to provide for
orderly   transition,   the  three  new  companies  have  entered  into  various
agreements,  including  a  Distribution  Agreement,  Tax  Allocation  Agreement,
Employee Benefits Agreement, Indemnity and Joint Defense Agreement, Intellectual
Property  Agreement,  Shared  Transaction  Services  Agreements,  Data  Services
Agreement and Transaction  Services Agreement.  These agreements were filed with
the  Securities  and Exchange  Commission as part of the Cognizant and ACNielsen
Form 10 and the Company's Form 8-K.

                                       -7-
<PAGE>

Note 2 - Discontinued Operations

Pursuant to Accounting  Principles Board Opinion No. 30,  "Reporting the Results
of Operations-Reporting  the Effects of Disposal of a Segment of a Business, and
Extraordinary,  Unusual and Infrequently Occurring Events and Transactions", the
Consolidated  Financial  Statements  of the Company  have been  reclassified  to
reflect the probable  dispositions  of the companies that comprise the Company's
Marketing  Information  Services,  Software Services and Other Business Services
business segments.  These segments include the companies that make up Cognizant,
ACNielsen,  along  with  DBS and  NCH.  Accordingly,  the  revenues,  costs  and
expenses,  assets and liabilities,  and cash flows of Cognizant,  ACNielsen, DBS
and NCH have been  excluded  from the  respective  captions in the  Consolidated
Statements  of  Income,   Consolidated  Statements  of  Financial  Position  and
Consolidated  Statements  of Cash  Flows.  The net  operating  results  of these
entities have been  reported,  net of applicable  income taxes,  as "Income from
Discontinued Operations", the net assets of these entities have been reported as
"Net Assets of Discontinued Operations" and the net cash flows of these entities
have been reported as "Net Cash (Used in)/Provided by Discontinued Operations".

Summarized financial information for the Discontinued Operations were as follows
(in millions):

                                       Quarter               Nine Months
                                        Ended                   Ended
                                       9/30/96                 9/30/96

Operating Revenue                       $851.4                $2,468.3
Income Before Income Taxes               $42.7                   $82.6
Net Income                               $26.6                   $69.2

                                     At 9/30/96              At 12/31/95

Current Assets                        $1,352.9                $1,312.7
Total Assets                          $2,927.0                $3,030.5
Current Liabilities                   $1,215.4                $1,258.6
Total Liabilities                     $1,625.8                $1,704.2

Net Assets of Discontinued            $1,301.2                $1,326.3
Operations


Note 3 - Assets Sold and/or Held for Sale

The sales of the Proprietary West operations of Reuben H. Donnelley and ACI were
completed in May and October of 1996,  respectively.  In  connection  with these
divestitures,  the Company  recorded  within  operating  costs a charge of $96.7
million ($86.6 million, after tax).



                                       -8-

<PAGE>

For the quarter and nine months ended  September 30, 1996,  aggregate  operating
results of the businesses sold or held for sale before the applicable losses, as
discussed above, were as follows (in millions):

                                            Quarter             Nine Months
                                             Ended                 Ended
                                            9/30/96               9/30/96

Operating Revenue                            $16.7                 $60.9

Operating (Loss)                             $(2.4)                $(0.2)

The carrying amount at September 30, 1996 for ACI totaled $107.4 million.

Note 4 - Financial Instruments with Off-Balance-Sheet Risk

The Company is a party to  financial  instruments  with  off-balance-sheet-risk,
which are entered  into in the normal  course of business to reduce  exposure to
fluctuations  in  interest  and  foreign  exchange  rates.  Interest  rate  swap
agreements are entered into primarily as hedges against  variable  interest rate
exposures.  During  the  third  quarter  of  1996,  the  Company  executed  swap
agreements which  effectively fixed interest rates on an additional $100 million
of variable rate debt. As a result,  at September 30, 1996, the Company had swap
agreements  outstanding  to fix  interest  rates on a total of $600  million  of
variable rate debt through January 2005. The weighted average fixed rate payable
under  these  agreements  is  6.96%.  The  differential  interest  to be paid or
received under these agreements is included in interest expense over the life of
the debt.

Note 5 - Credit Facility

In August 1996, in connection  with the  Company's  reorganization,  the Company
negotiated new bank lines of credit increasing available borrowing from previous
levels.  The  syndicated  lines of credit  total $1.2  billion  and consist of a
5-year  revolving  facility of $1.0 billion and a 1-year  revolving  facility of
$200 million with  variable  interest  payable  based on  prevailing  short-term
interest rates. These lines serve as back-up for the Company's  commercial paper
program and as a funding source for the Company's  operations.  At September 30,
1996 there was no outstanding balance on the syndicated lines of credit.

Note 6 - Investment Partnerships

During  1993,  three  of  the  Company's  subsidiaries  contributed  assets  and
third-party  investors contributed cash ($125 million) to a limited partnership.
One of the Company's  subsidiaries  serves as general partner.  All of the other
partners,  including the third-party investors,  hold limited partner interests.
The  partnership,  which is a separate  and  distinct  legal  entity,  is in the
business of licensing database assets and computer software.




                                       -9-

<PAGE>

In addition, during 1993, the Company participated in the formation of a limited
partnership to invest in various securities  including those of the Company. One
of the Company's  subsidiaries  serves as managing general partner.  Third-party
investors hold limited  partner and special  investors  interests  totaling $500
million.  The special  investors  are  entitled  to a specified  return on their
investments.  Funds raised by the partnership provided a source of the financing
for the Company's repurchase in 1993 of 8.3 million shares of its common stock.

For financial reporting purposes, the assets, liabilities, results of operations
and cash flows of the partnerships described above are included in the Company's
consolidated  financial  statements.  The  third-parties  investments  in  these
partnerships  at September 30, 1996 and December 31, 1995 totaled  approximately
$625  million,   and  are  reflected  in   redeemable   partnership   interests.
Third-parties share of partnerships  results of operations,  including specified
returns, is reflected in Other Expense-Net.

In October 1996, in conjunction with the Company's  reorganization,  the Company
redeemed $450 million of redeemable partnership  interests.  This redemption was
financed with commercial paper.

   
Note 7- Litigation
    

The Company and its subsidiaries are involved in legal  proceedings,  claims and
litigation  arising  in the  ordinary  course of  business.  In the  opinion  of
management,   the  outcome  of  such  current  legal  proceedings,   claims  and
litigation,  if decided adversely,  could have a material effect on quarterly or
annual  operating  results  or cash  flows  when  resolved  in a future  period.
However, in the opinion of management,  these matters will not materially affect
the Company's consolidated financial position.

European Union
   
Directorate   General  IV  of  the   Commission  of  the  European   Union  (the
"Commission") is currently investigating ACNielsen for the possible violation of
European Union  competition law. In May 1996, the Commission  issued a Statement
of  Objections  with  respect  to certain of  ACNielsen's  practices  in Europe,
including  discounting  and other sales  practices.  ACNielsen has submitted its
response to the  Commission's  Statement of Objections.  Following the review of
such submission and a hearing at which  representatives of European Union member
states will  participate,  the  Commission may uphold  ACNielsen's  position and
dismiss  the  complaint  or adopt a decision  prohibiting  any of the  practices
identified in the Statement of Objections and imposing substantial fines.
    

Any liabilities  relating to or arising out of the European Union  investigation
ceased to be  liabilities  of the  Company  effective  November 1, 1996 with the
spin-off  distribution of ACNielsen.  ACNielsen will be responsible for any such
liabilities in connection with this investigation.

Information Resources
On July 29, 1996, Information  Resources,  Inc. ("IRI") filed a complaint in the
United States  District Court for the Southern  District of New York,  naming as
defendants  the Company,  A.C.  Nielsen  Company (a subsidiary of ACNielsen) and
IMS.

                                      -10-

<PAGE>

The  complaint  alleges  various  violations of United  States  antitrust  laws,
including  alleged  violations  of  Section  1 and 2 of  the  Sherman  Act.  The
complaint  also alleges a claim of tortious  interference  with a contract and a
claim of tortious interference with a prospective business  relationship.  These
claims relate to the  acquisition by defendants of Survey Research Group Limited
("SRG").  IRI alleges SRG violated an alleged  agreement with IRI when it agreed
to be acquired by the defendants  and that the defendants  induced SRG to breach
that agreement.

IRI's  complaint  alleges  damages in excess of $350  million,  which amount IRI
asked to be trebled under antitrust laws. IRI also seeks punitive  damages in an
unspecified amount.

In  connection  with the IRI action,  Cognizant,  ACNielsen and the Company have
entered into an Indemnity and Joint Defense  Agreement (the "Indemnity and Joint
Defense  Agreement")   pursuant  to  which  they  have  agreed  (i)  to  certain
arrangements allocating potential liabilities ("IRI Liabilities") that may arise
out of or in connection  with the IRI Action and (ii) to conduct a joint defense
of such  action.  In  particular,  the  Indemnity  and Joint  Defense  Agreement
provides that ACNielsen will assume  exclusive  liability for IRI Liabilities up
to a maximum  amount to be  calculated  at such time such  liabilities,  if any,
become  payable (the "ACN Maximum  Amount"),  and that the Company and Cognizant
will  share  liability  equally  for any  amounts  in excess of the ACN  Maximum
Amount.  The ACN Maximum Amount will be determined by an investment banking firm
as the maximum amount which  ACNielsen is able to pay after giving effect to (i)
any plan  submitted  by such  investment  bank which is designed to maximize the
claims paying  ability of ACNielsen  without  impairing the  investment  banking
firm's  ability to deliver a viability  opinion  (but which will not require any
action  requiring  stockholder  approval),  and (ii) payment of related fees and
expenses.  For  these  purposes,   financial  viability  means  the  ability  of
ACNielsen,  after  giving  effect to such plan,  the payment of related fees and
expenses,  and the payment of the ACN Maximum  Amount,  to pay its debts as they
become due and to finance  the  current and  anticipated  operating  and capital
requirements of its business,  as reconstituted by such plan, for two years from
the date any such plan is expected to be implemented.

   
Management is unable to predict at this time the final outcome of either the IRI
Action or the  Commission's  investigation  or whether the  resolution of either
matter could materially affect the Company's  results of operations,  cash flows
or financial position.
    

Note 8 - Adoption of New Pronouncements

In October 1995, the Financial  Accounting  Standards Board issued  Statement of
Financial   Accounting   Standard   No.   123,   "Accounting   for   Stock-Based
Compensation", which requires that companies with stock-based compensation plans
either recognize compensation expense based on new fair value accounting methods
or continue to apply the  existing  accounting  rules and disclose pro forma net
income and earnings per share  assuming the fair value method has been  applied.
The Company will adopt this standard by disclosing  the pro forma net income and
earnings per share amounts assuming the fair value method was adopted January 1,
1995.  As a result,  the adoption of this standard will not impact the Company's
results of operations, financial position or cash flows.




                                      -11-
<PAGE>


Item 2. Management's Discussion and Analysis of Financial Condition and Results 
of Operations

On  January 9, 1996,  the  Company  announced  a plan to  reorganize  into three
publicly  traded  independent  companies  by  spinning  off  through a  tax-free
distribution  two new  companies  to  shareholders.  The  three  companies  are:
Cognizant Corporation ("Cognizant"),  consisting of I.M.S.  International,  Inc.
("IMS"),  the  Company's  51% interest in Gartner  Group,  Inc.,  Nielsen  Media
Research,  Inc., Pilot Software,  Inc.,  Erisco,  Inc., Dun & Bradstreet  Satyam
Software  Proprietary  Limited,  Cognizant  Enterprises,  Inc.,  D&B  HealthCare
Information, Inc., and D&B Technology Asia KK; The Dun & Bradstreet Corporation,
consisting of Dun & Bradstreet, the operating company ("D&B"), Moody's Investors
Service   ("Moody's")   and  Reuben  H.   Donnelley;   and   ACNielsen   Company
("ACNielsen"). In connection with the reorganization,  Dun & Bradstreet Software
("DBS") and American Credit Indemnity  ("ACI") were slated for divestiture.  NCH
Promotional  Services ("NCH") was subsequently added to the business units to be
sold.  The Company  has  received a tax ruling  from the U.S.  Internal  Revenue
Service  indicating  that  the  receipt  by the  Company's  shareholders  of the
Cognizant   Common  Stock  and  the  ACNielsen  Common  Stock  in  the  spin-off
distribution will be generally tax-free to such shareholders and the Company for
Federal  income tax purposes.  The  Company's  Board of Directors on October 10,
1996 declared a dividend  distribution  to shareholders of record on October 21,
1996  consisting  of one share of  Cognizant  Common Stock for each share of the
Company's  Common Stock and one share of ACNielsen for every three shares of the
Company's  Common Stock held on such record date. The  distribution was effected
on November 1, 1996.

Pursuant to Accounting  Principles Board Opinion No. 30,  "Reporting the Results
of Operations-Reporting  the Effects of Disposal of a Segment of a Business, and
Extraordinary,  Unusual and Infrequently Occurring Events and Transactions", the
Consolidated  Financial  Statements  of the Company  have been  reclassified  to
reflect the probable  dispositions  of the companies that comprise the Company's
Marketing  Information  Services,  Software Services and Other Business Services
business segments.  These segments include the companies that make up Cognizant,
ACNielsen,  along  with  DBS and  NCH.  Accordingly,  the  revenues,  costs  and
expenses,  assets and liabilities,  and cash flows of Cognizant,  ACNielsen, DBS
and NCH have been  excluded  from the  respective  captions in the  Consolidated
Statements  of  Income,   Consolidated  Statements  of  Financial  Position  and
Consolidated  Statements  of Cash  Flows.  The net  operating  results  of these
entities have been  reported,  net of applicable  income taxes,  as "Income from
Discontinued Operations", the net assets of these entities have been reported as
"Net Assets of Discontinued Operations" and the net cash flows of these entities
have been reported as "Net Cash (Used in)/Provided by Discontinued Operations".

For a detailed  discussion of the results for Cognizant and ACNielsen,  refer to
their  separate  Forms  10-Q  to be  filed  with  the  Securities  and  Exchange
Commission  for the third  quarter and nine months  then  ended.  The  following
discussion relates to Continuing Operations only.

Reported  third-quarter revenue of $529.8 million was essentially unchanged from
$530.7 million a year ago.  Consolidated  nine months revenue  increased 1.9% to
$1,562.7 million from $1,532.9 million in 1995.


                                      -12-
<PAGE>


Risk   Management  and  Business   Marketing   Information   Services   reported
third-quarter  revenue  growth of 3.6% to $442.0  million from $426.7  million a
year ago. D&B, the operating company,  reported  third-quarter revenue growth of
7.3% to $335.3 million from $312.4 million a year ago,  excluding the results of
ACI for each period. D&B U.S. posted a 3.9% increase in third-quarter revenue, a
result  of strong  performance  in  Business  Marketing  Services  over the same
quarter last year.  D&B Europe's  revenue was up 10.7% in the third quarter over
the previous year, reflecting improving credit trends in the Germany,  Spain and
Italy offset by weakness in Switzerland. Moody's Investors Service posted strong
revenue growth for the third quarter,  driven by continued  positive  results in
the bond market.

Year-to-date  the Risk Management and Business  Marketing  Information  Services
segment  reported  revenue of $1,309.2  million up 3.8% from $1,261.4  million a
year ago.  Excluding ACI and Interactive Data ("IDC") the  year-to-date  revenue
would have been 8.1% favorable to the prior year. D&B U.S.  reported  revenue of
$578.7  million,  a 4.1%  increase  in  revenue  over the  prior  year.  Moody's
Investors Service posted an 18.9% year-to-date revenue increase over prior year,
resulting from the strong bond market.

Directory  Information Services reported third quarter revenue of $87.7 million,
a decrease  of 15.6% from prior  year.  The  decrease  from prior year  resulted
principally  from the sale of the  Proprietary  West  operations  of  Reuben  H.
Donnelley. On a year-to-date basis, Directory Information Services declined from
$271.5 million a year ago to $253.5 million primarily resulting from the sale of
the Proprietary West operations of Reuben H. Donnelley.

Operating income in the third quarter  declined to $92.9 million,  compared with
$212.6 million in the third quarter of 1995.  This variance  primarily  resulted
from expenses related to the Company's  reorganization ($18.9 million) which are
included in the current  year's  results,  and a $90 million gain on the sale of
IDC in the prior year.

Nine months operating income was $194.1 million,  compared with operating income
of $448.6  million in 1995. On a  year-to-date  basis,  this variance  primarily
resulted from expenses related to the Company's  reorganization ($27.9 million),
losses  relating to the sale of ACI ($68.2  million)  and the  Proprietary  West
operations  of Reuben H.  Donnelley  ($28.5  million)  which are included in the
current year's results,  and a $90 million gain on the sale of Interactive  Data
and a $28 million gain on the sale of Donnelley Marketing in the prior year.

Non-operating  expense-net in the third quarter was $20.3 million, compared with
$18.6 million of expense in 1995. For nine months non-operating  expense totaled
$55.5 million as compared to $55.3 million for the same period in 1995.

Income from  Discontinued  Operations,  net of taxes,  was $26.6 million for the
quarter ended September 30, 1996 as compared to $43.8 million in the prior year.
For nine months of 1996 Income from Discontinued  Operations,  net of taxes, was
$69.2  million  versus  $167.8  million in 1995. In the third quarter of 1996 an
additional  $60.0  million,  net of taxes,  was recorded for the DBS  impairment
loss, totaling $132.5 million, net of taxes,  year-to-date.  At November 1, 1996
the sale of DBS was completed with an additional  loss of $40.4 million,  net of
taxes,  to be recorded in the fourth quarter.  For a detailed  discussion of the
results for Cognizant and  ACNielsen,  refer to their  separate Forms 10-Q to be
filed with the Securities and Exchange Commission for the third quarter and nine
months then ended.

                                      -13-
<PAGE>

Net Income of $62.0  million was reported by the Company in the third quarter as
compared  with $171.4  million in the third  quarter  1995.  For the nine months
ended  September  30,  1996 net income was $124.3  million as compared to $426.5
million for the same period of 1995.

The effective tax rate was 60.2% and 34.2% for the first nine months of 1996 and
1995,  respectively.  The higher rate in 1996  primarily  reflects the lower tax
benefits as a result of reorganization costs and losses on assets held for sale.
Excluding the tax effects of the non-recurring  charges,  the 1996 effective tax
rate is 34.0%.

Outlook

For the full year 1996, the Company  anticipates  revenue growth from continuing
operations (which excludes  discontinued  operations and divested  companies) in
the  mid-single  digits.  Some  operational  weakness  is expected in the fourth
quarter,  primarily  due to lower  directory  sales at Reuben H.  Donnelley  and
higher start-up costs at Donnelley's new production facility in Raleigh, N.C.

Management  estimates  costs of  approximately  $128  million  to  complete  the
reorganization.  In addition, approximately $86 million of costs that would have
been recorded in 1996 and future years will be  accelerated  entirely into 1996.
Reorganization costs include legal,  investment banking, other advisory fees and
employee and management  incentive  payments payable by reason of the completion
of the distribution.

Changes in Financial  Position at September  30, 1996 compared with December 31,
1995.
Goodwill  decreased to $227.8 million at September 30, 1996, from $295.5 million
at December 31, 1995,  primarily  reflecting  impairment  losses recorded in the
second and third quarter of 1996 in connection with the divestiture of ACI.

Unearned  Subscription  Income increased to $375.1 million at September 30, 1996
from $319.6  million at December 31, 1995,  reflecting  the cyclical  pattern of
lower subscription sales in the fourth quarter.

Liquidity
At November 1, 1996,  after giving effect to a transfer of cash to Cognizant and
to ACNielsen pursuant to the Distribution  Agreement and the dividend of the net
assets of Cognizant and ACNielsen in the distribution (aggregating approximately
$1,250 million), the capitalization of the Company is expected to consist of net
debt (net of cash and  short-term  debt) in the range of $900  million to $1,000
million and a deficiency in shareholders' equity in the range of $200 million.

In connection with the Company's reorganization, the Company negotiated new bank
lines of  credit  increasing  available  borrowing  from  previous  levels.  The
syndicated  lines of credit total $1.2 billion and consist of a 5-year revolving
facility of $1.0  billion and a 1-year  revolving  facility of $200 million with
variable interest payable based on prevailing  short-term  interest rates. These
lines  serve as back-up  for the  Company's  commercial  paper  program and as a
funding source for the Company's operations.



                                      -14-

<PAGE>

In the opinion of management,  cash flows from its core businesses and available
credit facilities provide sufficient resources for working capital requirements,
servicing debt and payment of dividends.

Certain of the  statements  made under the captions  "Outlook"  and  "Liquidity"
involve forecasted data and estimates which are inherently  uncertain.  Although
considered  reasonable by management of the Company,  certain of such  forecasts
are subject to significant  business,  economic and  competitive  uncertainties,
many of which are beyond the control of the  Company.  There can be no assurance
that  forecasted  financial  results  or  estimates  will  be  realized  or that
calculations based upon such results and estimates will be accurate.

Consolidated Statement of Cash Flows
Nine Months Ended September 30, 1996 and 1995
Net cash provided by continuing  operating  activities for the nine months ended
September 30, 1996 totaled $190.8  million  compared with $238.0 million for the
comparable period in 1995. The increase of $47.2 million  primarily  reflected a
decrease in working  capital and accrued income taxes.  The current year results
were  also  impacted  by  impairment  and  other  losses  from  the  sale of the
Proprietary  West  operations of Reuben H. Donnelley and ACI  businesses  ($86.6
million,  net of taxes) and the prior year included a $118.0 million gain on the
sale of IDC and Donnelley Marketing.

Net cash used in investing  activities  for the nine months ended  September 30,
1996  totaled  $50.7  million,  compared  to $52.4  million of cash  provided by
investing  activities  during  the first  nine  months of 1995.  The prior  year
included  $230.0  million  in  proceeds  from  the sale of  businesses  (IDC and
Donnelley Marketing, as mentioned previously).

Net cash used in financing  activities  for the nine months ended  September 30,
1996 totaled  $200.3  million  compared with $354.2  million for the  comparable
period of 1995  primarily  reflecting  a decrease in the payment of  shareholder
dividends,  $268.0 million in the first nine months of 1996 compared with $334.4
million for the nine months ended September 30, 1995.

Other

The Board of Directors  declared on October 10, 1996 a special stock dividend to
shareholders for the spin-off of Cognizant and ACNielsen on November 1, 1996.

In  addition  to the  special  stock  dividend  discussed  above,  the  Board of
Directors  also  declared  on October  16, 1996 a dividend of 25 cents per share
payable  December 10, 1996, to  shareholders  of record at the close of business
November 20, 1996. Of such dividend,  22 cents per share is  attributable to the
continuing  operations  of the Company and three cents per share of the dividend
is attributable to Cognizant.

The Company expects to maintain a 22 cents per share quarterly  dividend through
1997, but there is no assurance thereof.




                                      -15-
<PAGE>



PART II.  OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K.

(a)     Exhibits:

        (27) Financial Data Schedule
        (Filed Electronically)

(b)     Reports on Form 8-K:

There were no reports on Form 8-K filed during the quarter ended  
September 30,1996.





                                      -16-


<PAGE>





                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                    THE DUN & BRADSTREET CORPORATION


Date: November 13, 1996         By: FRANK S. SOWINSKI
                                    ============================================
                                    Frank S. Sowinski
                                    Senior Vice President - Finance & Corporate
                                    Development and Chief Financial Officer



Date: November 13, 1996         By: CHESTER J. GEVEDA, JR.
                                    ===========================================
                                    Chester J. Geveda, Jr.
                                    Vice President and Controller






















                                      -17-


<PAGE>




                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                               
                                    THE DUN & BRADSTREET CORPORATION


Date: November 13, 1996        By:
                                    ============================================
                                    Frank S. Sowinski
                                    Senior Vice President - Finance & Corporate 
                                    Development and Chief Financial Officer



Date: November 13, 1996        By:
                                    ============================================
                                    Chester J. Geveda, Jr.
                                    Vice President and Controller





























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