DUN & BRADSTREET CORP
10-K, 1996-03-27
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                                                       March 27, 1996



OFICS Filer Support
Mail Stop 0-7
SEC Operations Center
6432 General Green Way
Alexandria, VA  22312-2413

RE:      File No. 1-7155 - Annual Report Pursuant to Section 13 or 15 (d)
           of the Securities Exchange Act of 1934
- -----------------------------------------------------------------------------

Gentlemen:

Pursuant  to the  rules  of the  Securities  Exchange  Act of 1934  as  amended,
enclosed is one copy of The Dun & Bradstreet Corporation's Annual Report on Form
10-K for the year ended  December 31, 1995.  As an electronic  filer,  one paper
copy is enclosed for backup. As required,  adequate funds are available to cover
the fee. In accordance with the SEC's previous request,  three additional annual
reports have been enclosed.

Please acknowledge  receipt of the report by stamping and returning the enclosed
copy of this letter.

                                                           Very truly yours,

                                                      /s/ Stuart J. Goldshein

                                                           Stuart J. Goldshein

SGJ:sw
Enclosures
sec/

Receipt of the above described material is hereby acknowledged.

                                      Securities and Exchange Commission

Date:                                    By:
           -------------------------        ------------------------------------



                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                         -----------------------------
                                    FORM 10-K
(Mark One)
       X         Annual Report Pursuant to Section 13 or 15(d) of the Securities
                             Exchange Act of 1934 [Fee Required]

                 For the fiscal year ended December 31, 1995
                                            or
             Transition Report Pursuant to Section 13 or 15(d) of the Securities
                             Exchange Act of 1934 [No Fee Required]
                 For the Transition Period From ___________to ______________.
                         Commission file number 1-7155.

                        The Dun & Bradstreet Corporation
            ----------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                      Delaware                         13-2740040
                ---------------------       -----------------------------------
              (State of incorporation)      (I.R.S. Employer Identification No.)


         187 Danbury Road, Wilton, Connecticut            06897
        -----------------------------------------       ----------
        (Address of principal executive offices)        (Zip Code)

            Registrant's telephone number, including area code: (203)834-4200.
                                                                ---------------

                Securities  registered  pursuant to Section 12(b) of
                  the Act:

           Title of each class                        Name of each exchange
                                                       on which registered
         -----------------------                     -------------------------
 Common Stock, par value $1 per share                  New York Stock Exchange

              Securities  registered  pursuant to Section 12(g) of the Act:
                                      None

         Indicate by check mark whether the registrant (1) has filed all reports
required by Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during
the preceding 12 months and (2) has been subject to such filing requirements for
the past 90 days. Yes X  No
                     ---  
          Indicate by check mark if disclosure of delinquent  filers pursuant to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. X
                            ---
         As of January 31, 1996, 169,578,948 shares of Common Stock of The Dun &
Bradstreet  Corporation  were outstanding and the aggregate market value of such
Common Stock held by nonaffiliates  (based upon its closing transaction price on
the Composite Tape on such date) was approximately $11,023 million. 
                                                                 (Continued)

- ------------------------------------------------------------------------------

<PAGE>




                       Documents Incorporated by Reference

PART I
ITEM      -Business                  Dun & Bradstreet  Business Segments,  1995,
                                     Pages  31 and  32,  Note 16  Operations by
                                     Business  Segments  and  page  32,  Note 17
                                     Operations by Geographic  Area, of the 1995
                                     Annual Report.

PART II
ITEM 5    -Market for the Registrant  Page  14,  Financial  Review,  
           Common Equity and Related  of the 1995 Annual Report.
           Stockholder Matters

ITEM 6    -Selected Financial Data    Pages 34 and 35, Ten-Year Selected
                                      Financial Data, of the 1995 Annual Report.

ITEM 7    -Management's Discussion    Pages  9 to 14,  Financial  Review, 
           and Analysis of Financial  of the 1995 Annual Report.
           Condition and Results of 
           Operations

ITEM      -Financial Statements and   Pages 16 to 35 of the 1995 Annual Report.
           Supplementary Data

PART III
ITEM 10   -Directors and Executive    Pages 2 to 4 of the  Company's  Proxy
           Officers of the Registrant Statement  dated March 8, 1996.
                                                           

ITEM 11   -Executive Compensation     Pages  8  to  18  of  the Company's Proxy
                                      Statement dated March 8, 1996.

ITEM 12   -Security  Ownership of     Pages 18 to 20 of the Company's Proxy
           Certain Beneficial         Statement dated March 8, 1996.
           Owners and Management         

ITEM 13   -Certain Relationships      Pages  18 to 20 of  the  Company's  Proxy
           and Related Transactions          Statement dated March 8, 1996.


                     --------------------------------

               The Index to  Exhibits  is located on Pages 22 to 24.


<PAGE>
                                                                
                                     PART I

         As used in this report,  except where the context indicates  otherwise,
the term "Company" means The Dun & Bradstreet  Corporation and all  subsidiaries
consolidated in the financial statements contained herein.

ITEM 1. BUSINESS

         (a)(1) The Dun & Bradstreet  Corporation was  incorporated  under the 
laws of the State of Delaware on February 6, 1973 and became the parent  holding
company of Dun & Bradstreet,  Inc. and its  subsidiaries  on June 1, 1973.  
Dun &  Bradstreet,  Inc. was incorporated under the laws of the State of 
Delaware in 1930 and is the successor to a business commenced in 1841.
         On January 9, 1996,  the Company  announced a plan to  reorganize  into
three  public  independent   companies  by  spinning  off,  through  a  tax-free
distribution,  two of its businesses to  shareholders.  The three companies will
be:  Cognizant  Corporation,  consisting of IMS  International,  Gartner  Group,
Nielsen  Media  Research,  Pilot  Software  and  Erisco;  The  Dun &  Bradstreet
Corporation,  consisting  of  Dun &  Bradstreet  Information  Services,  Moody's
Investors Service,  and Reuben H. Donnelley;  and A. C. Nielsen, the marketer of
information,  analysis  and  insight  to  the  worldwide  consumer-products  and
services  industry.  In  connection  with  the  reorganization,   several  other
divisions, such as Dun & Bradstreet Software and American Credit Indemnity, will
be divested.  The  distribution  is subject to final  approval by the  Company's
board of directors and obtaining a ruling from the Internal Revenue Service with
respect to the tax-free  treatment of the  distribution.  The Company expects to
complete the reorganization by the end of 1996.

            (2) Not applicable.

         (b)(1) The response to this item is  incorporated  herein by reference
to Note 16 Operations by Business  Segments on Pages 31 to 32 of the 1995 
Annual Report.

            (2) Not applicable.

         (c)(1) The Dun &  Bradstreet  Corporation  is a  non-operating  holding
company  whose revenue is derived  primarily  from  dividends  received from its
subsidiaries. Reference should be made to EXHIBIT B, List of Active Subsidiaries
as  of  January  31,  1996,  which  describes  the  Company's  subsidiaries.   A
descriptive narrative of the Company's business segments follows item (d).

         The number of full-time  equivalent  employees at December 31, 1995 was
approximately 49,500.

         (d) The response to this item is  incorporated  herein by reference to
Note 17 Operations by Geographic  Area on Page 32 of the 1995 Annual Report.

         The Company is the world's leading  marketer of  information,  software
and services for business  decision-making.  Its  operations can be divided into
five business  segments:  Marketing  Information  Services,  Risk Management and
Business  Marketing   Information   Services,   Software   Services,   Directory
Information Services and Other Business Services. A narrative description of the
Company's operations by business segment follows.


                         MARKETING INFORMATION SERVICES

IMS International, Inc.

         IMS International, Inc. (IMS) provides information and decision support
services  to  the  pharmaceutical  and  healthcare  industries.  IMS'  principal
services are sales territory reports, national  pharmaceutical-sales  audits and
national medical audits, as well as a multinational data analysis system. Within
each of these product classes,  individual  country-level  reports may differ in
one or more important  characteristics  depending on the  circumstances of local
pharmaceutical  sales and  distribution.  IMS'  reports are  provided in printed
format, as well as on-line and as part of electronic customer-site workstations.
IMS provides  information  services  covering  over 70 countries  and  maintains
offices in 57 countries on six continents,  with 62% of total revenue  generated
outside the U.S. In 1995, IMS continued its expansion into developing markets in
Eastern  Europe and Asia,  growing  revenues by 30% in these areas.  New product
sales were also initiated in China and India.

         Sales-territory  reports measure the  effectiveness  of  pharmaceutical
companies'  sales  forces,  by product and  product  group  within a  geographic
configuration  tailored to each client's needs. IMS sales-territory  reports are
available in 25 countries and account for  approximately  40% of IMS'  worldwide
revenues.
                                        1
<PAGE>

         Pharmaceutical  audits are  syndicated  reports  which measure sales of
pharmaceutical  products for an entire national market and are primarily used by
pharmaceutical  companies  to  understand  market  dynamics  and plan  effective
business strategies.Pharmaceutical audits are available in over 65 countries.



         National  medical  audits are  syndicated  reports  utilizing data from
physician  practices to provide  information on how pharmaceutical  products are
used, including patient and doctor details,  diagnosis and drug therapy. Medical
audits are available in over 40 countries.

         In 1995, Sales  Technologies,  Inc., a wholly owned subsidiary of Dun &
Bradstreet,  was  refocused on the  healthcare  industry and became an operating
unit of IMS. Sales  Technologies is a leader in sales  automation  solutions and
develops,  installs,  and supports networked systems that enable pharmaceutical,
healthcare,  and consumer  packaged goods  organizations  to improve sales force
effectiveness, productivity, communication and customer satisfaction.

         In the U.S., IMS launched Xplorer, a customized  client/server decision
support system that integrates customers' internal sales and marketing data with
IMS and  other  external  data.  IMS also  launched  MediVal  to  assist  in the
management  and  resolution  of  Medicaid  rebate  disputes  between  states and
pharmaceutical manufacturers.  IMS acquired Decision Surveys International Ltd.,
a South African company involved in pharmaceutical market research.

         The raw data from which IMS' services are generated are derived  either
from statistically selected panels of drugstores,  hospitals,  physicians, etc.,
or from  activities such as warehouse  shipments or wholesalers'  sales data. To
protect  privacy,  no  individual  patient  is  identified  in any  IMS  medical
database.  IMS has  generally  well-established  relationships  with the sources
required to create its  databases and in many cases has  historical  connections
with the trade associations and professional associations involved.

         All major  pharmaceutical  companies  are customers of IMS, and many of
the companies subscribe to reports and services in several countries.  The scope
of IMS' customer base enables it to avoid dependence on any single customer.

         While the  services  offered  by IMS are in many  ways  unique in their
scope and  completeness,  there is  competition  in many  countries  in which it
operates  from other market  research  firms,  direct mail  information  service
firms, as well as the in-house  capabilities  of its customers.  Competition has
generally  arisen on a  country-by-country  basis,  but one company now provides
information  services to the  pharmaceutical  industry in a number of countries.
However,  no competitor has the global presence nor offers the range of services
that IMS is able to deliver.

A. C. Nielsen

         A. C. Nielsen (ACN) is the worldwide  leader in the marketing  research
industry.  Offering a full range of services to customers in 88 countries around
the globe, ACN provides its customers with marketing  information,  applications
and  analysis  for  understanding  and making  critical  decisions  about  their
products and their markets. Given ACN's geographic reach and comprehensive scope
of  services,  ACN is in a  unique  position  within  the  industry  to help its
customers succeed within a global  marketplace.  Today, more than three quarters
of ACN's revenues are generated outside the United States.

         ACN  holds a  global  leadership  position  across a wide  spectrum  of
research services.  These services include:  ACN's Retail Measurement  Services,
Worldwide  Consumer  Panel,  Marketing  and  Sales  Applications,  Merchandising
Services, Customized Research Services, Modeling and Analytic Services, Retailer
Services and Information Delivery Services.  Internationally,  ACN also offers a
range of Media Services to its clients.

         ACN's Retail Measurement  Service, the cornerstone of the ACN portfolio
of  products,  remains the  industry  standard  in  delivering  quality  data to
customers on product movement and related causal  information in six continents.
Introduced  in 1933,  ACN's  original  Food and Drug  Indices  soon  became  the
industry  measurement tool for understanding the dynamics of product sales. Over
the years,  technology  has  dramatically  improved ACN's ability to collect and
analyze  information from retailers and consumers.  The availability of scanning
technology in retail  outlets  around the world has broadened both the scope and
capabilities of ACN's original retail indices.  ACN Retail Measurement  Services
are available in over 65 countries.

         With its  worldwide  network of  research  services,  ACN also  assists
retailers and  manufacturers  in better  understanding,  differences in consumer
behavior on a  market-by-market  basis.  ACN's  Worldwide  Consumer Panel is the
largest in the world and is continuing to expand  globally.  In 1995,  three new
countries  were added to the panel (Canada,  South Africa and France),  bringing
the total number of countries in which there are ACN Consumer Panels to 15.
                                        2
<PAGE>

         Through ACN's information delivery services, ACN customers can retrieve
data and analyze  information on their  business.  Available in major  languages
around the world, ACN's INF*ACT workstation is a Windows-based platform for data
retrieval and analysis. Used by over 1,800 companies, with 20,000+ installations
worldwide,  ACN's  workstations  provide a foundation  for a variety of advanced
analytical  applications.  Spotlight is an expert  system that enables  users to
access ACN's  databases and find the most important  facts related to volume and
share changes for a brand. SPACEMAN offers a family of space management products
that provide a hierarchy of integrated  solutions  for  analyzing  merchandising
variables  and  producing  automated  "planograms".  Now in over  20  countries,
SPACEMAN is available in 10 languages  and is used by over 10,000  manufacturers
and retailers, representing 2,000 different companies.

          ACN also offers customized research services  internationally across a
wide range of industries,  particularly in ACN's Asia/Pacific region.  Strategic
alliances with other research firms such as Millward Brown in Asia/Pacific  have
further increased the breadth of ACN's customized research capabilities.

         ACN's  products  and  services  are  subject  to  direct  and  indirect
competition  from rival marketing  research,  information  services and analytic
consulting  firms,  as well as the  in-house  operations  of a  number  of large
manufacturers and publishers.  There are five major competitors  worldwide,  but
none has the global depth and breadth of coverage that ACN provides.

Nielsen Media

         Nielsen  Media  measures  television  audiences  and  reports  this and
related information to advertisers, advertising agencies, syndicators, broadcast
networks,  cable  networks,  cable  operators,  television  stations and station
representatives in order to increase the effectiveness of television advertising
and programming. This syndicated information is offered on a subscription basis.
Custom or ad-hoc analyses of the data are also offered.  The information is then
used by  subscribers to buy, sell,  plan and price  television  time and to make
programming and scheduling decisions.

         In 1995,  advertisers spent  approximately  $35.8 billion on television
advertising,  including $2.6 billion on cable television advertising,  according
to  McCann-Erickson  Worldwide,  to bring a variety of programs and  advertising
messages to approximately 95.9 million U.S.  television  households.  These data
underscore the need for television stations, networks, advertisers,  advertising
agencies and others to obtain reports on how many households and types of people
are reached by such programming.

         Nielsen Media  measures  television  audiences and reports data through
six services:  Nielsen Television Index, Nielsen Syndication  Services,  Nielsen
Homevideo Index,  Nielsen Station Index,  Nielsen Hispanic  Television Index and
Nielsen Hispanic Station Index. Nielsen Television Index provides daily audience
measurement   and   demographic    estimates   for   all   national    broadcast
network-television programs through the use of the Nielsen People Meter. Nielsen
Syndication  Services  provides  reports  and  services  on both the  local  and
national levels to the program syndication  segment of the television  industry.
Nielsen  Homevideo Index provides  viewing  measurement of cable,  pay cable and
other newer television  technologies.  Nielsen Station Index provides television
audience measurement information in over 200 local markets and daily information
in 33 markets through set meters in the U.S. Nielsen  Hispanic  Television Index
provides  viewing  measurement  of national  Hispanic  audiences,  while Nielsen
Hispanic Station Index provides viewing measurement of local Hispanic audiences.

         Nielsen Media has maintained a strong  leadership  position in relation
to its competitors.  Arbitron, a former competitor,  discontinued its syndicated
broadcast  and cable  television  ratings  service as of December  31,  1993.  A
television  ratings  project  funded by the Committee on  Nationwide  Television
Audience Measurement (CONTAM) and designed and operated by Statistical Research,
Inc. (SRI), is developing a national television ratings laboratory. Installation
of a test sample has begun in  Philadelphia,  PA for  completion  in 1996.  This
sample will be used to produce test data in 1996.  Recently,  the NBC Television
Network asked SRI for a business plan for the creation of a national measurement
system that could provide an alternative to the Nielsen service.
This project could give rise to a national competitor in the next few years.

         On the local level, ADCOM, an emerging competitor,  has announced plans
to offer individual cable system measurement.  A coalition of station owners may
issue a  "request  for  proposal"  for a new local  ratings  service  that would
potentially  compete  with the Nielsen  Station  Index.  Arbitron  continues  to
develop its passive  people meter  technology and could use this to re-enter the
television audience  measurement  business.  Indirectly,  on both a national and
local basis,  competition stems from other marketing  research services offering
product movement and television audience data and services.

         During 1995,  Nielsen Media again expanded its local market  television
services  and  continued  to  invest  to  enhance   product   value,   technical
competencies  and  data  quality.  Significant  investments  are  being  made to
transition  the  company  from  its  present  mainframe-based  systems  to a new
flexible  client/server   architecture  for  data  collection,   processing  and
delivery.  In addition,  Nielsen  Media is  developing a new metering  system to
enable  measurement  of  program  viewing  in the  emerging  digital  television
environment.  The United States Patent and Trademark  Office has awarded Nielsen
Media a patent on this metering approach.  This new system will use codes, which
                                        3
<PAGE>

are  imperceptible  to the viewer,  inserted in the active  audio  and/or  video
portions of programs and  commercials.  These codes will be detected by metering
equipment  installed in the sample  households.  This system will allow Media to
identify the program or commercial regardless of the delivery method to the home
and simplify the process of installing meters in sample households.

         Nielsen Media's  Monitor Plus Service  provides  commercial  occurrence
data and expenditure estimates.  Customers use the data to determine competitive
advertising  trends within markets of interest.  Monitor Plus currently provides
service in 50 markets versus the 75 markets covered by its competitor and market
leader, Competitive Media Reporting. Monitor Plus plans to expand its operations
to cover 75 markets and to deploy a new digital data  collection  and processing
technology.

         During 1995,  Nielsen Media entered into a strategic  relationship with
Internet Profiles  Corporation  (I/PRO).  D&B Enterprises and Nielsen Media have
together taken a substantial  minority position in the company.  Under the terms
of the  agreement,  Nielsen  Media and I/PRO will  jointly  market and brand two
I/PRO  products:  I/COUNT  (monitors  Web site  usage) and  I/AUDIT  (audits and
verifies  audience  usage  and  characteristics).   Also  under  the  agreement,
additional products may be jointly developed and marketed.



         Nielsen and IMS are subject to the usual risks  inherent in carrying on
business in certain countries outside the U.S., including currency fluctuations,
possible  nationalization,  expropriation,  price controls or other  restrictive
government  actions.  Management  believes that the risk of  nationalization  or
expropriation   is  reduced  because  its  basic  service  is  the  delivery  of
information,  rather than the production of products which require manufacturing
facilities or the use of natural resources.


                               RISK MANAGEMENT AND
                     BUSINESS MARKETING INFORMATION SERVICES

Dun & Bradstreet Information Services

         Dun & Bradstreet  Information  Services  (DBIS) is the world's  largest
supplier  of  business,  commercial-credit  and  business-marketing  information
services, with operations in 37 countries and a worldwide database covering more
than 40 million businesses.  DBIS also provides receivables  management services
worldwide and credit  insurance in the U.S. and Canada.  DBIS is organized  into
three  regions:  United  States,  Europe/Middle  East/Africa  and  Asia-Pacific,
Canada, Latin America.

         Dun & Bradstreet Information Services U.S.

         Dun  &  Bradstreet   Information   Services,   U.S.  provides  business
information,  marketing information,  receivable management and credit insurance
services  through  Credit  and  Marketing   Information   Services,   Receivable
Management  Services and American Credit  Indemnity  Company which are described
below:

         Credit Information

         Credit Information  provides its customers with access to a database on
more than 10 million U.S.  businesses.  Its core  products  include the Business
Information  Report,  Payment  Analysis  Report,  Credit  Scoring and  reference
services.  Value-added  solutions  are  provided  through  Specialized  Industry
Services,   Predictive  Scoring  Services,  Industry  and  Financial  Consulting
Services,  Business  Development  Services,  Analytical  Services and Monitoring
Services.  Customers  can order and  receive  information  in a variety of ways,
including  mail,  phone,  fax, from personal  computers and through a variety of
customized  high-volume  connections  between  Dun  &  Bradstreet  and  customer
computer systems.

         Credit Information licenses its data to customers.  It also distributes
its  information  via a number of other  firms,  including  leading  vendors  of
on-line services.

         Customers  of Credit  Information  (approximately  64,000  subscription
customers  and over  175,000  non-subscription  customers  in the U.S.) use this
information in making decisions to extend commercial  credit,  approve loans and
leases,  underwrite  insurance,  evaluate vendors,  and make other financial and
risk assessment  decisions.  Credit  Information's  largest  customers are major
manufacturers and wholesalers,  insurance companies,  banks and other credit and
financial institutions.

         The Business  Information Report contains commercial credit information
on  specific  businesses.  This  report  includes  the D&B Rating and the PAYDEX
score, a dollar-weighted  numerical score of the company's payment  performance.
Both the D&B Rating and the PAYDEX score are based on  information  in the Dun &
Bradstreet  database.  
                                        4
<PAGE>


The Business  Information  Report also  includes  summary
information  and detailed  payment data, as well as financial,  banking,  public
filing,  historical and operational data. The Dun & Bradstreet Reference Book of
American Business contains listings on approximately 3 million businesses in the
United  States and Puerto Rico.  This book also  contains the D&B Rating,  which
reflects the credit and financial  strength of a business.  The Payment Analysis
Report  provides  information  on a company's  payment  record and  includes the
current PAYDEX score,  the 90-day PAYDEX score,  historical  trends and industry
comparisons.  Predictive Scoring Services combine advanced  statistical modeling
with  Dun  &  Bradstreet's  database  to  help  customers  automate  their  risk
management  processes.  D&B  Express  and other  mass  market  services  provide
non-subscription  customers who have an occasional need for business information
with data on a specific  company.  Credit  Information  also  markets  other
specialized reports and business information.
 
         Credit Information is the leading commercial credit reporting agency in
the United States.  However,  it faces competition both from in-house operations
of the  businesses it seeks as customers and from other general and  specialized
credit  reporting  and other  information  services.  It believes the  principal
methods of competition to be based on information quality, availability, service
and price.

         Receivable Management Services

         Receivable Management Services (RMS) provides its customers with a full
range  of  accounts  receivable  management  services,   including  third  party
collection  of  accounts,  letter  demand  services and  receivable  outsourcing
programs.  These services  substitute and/or enhance the customer's own internal
management of accounts receivable.

         RMS  collects   delinquent   receivables   primarily  from   commercial
establishments on behalf of more than 35,000 customers, including commercial and
insurance enterprises and government agencies.  Collection services are provided
throughout the U.S. with charges generally contingent upon collection.  RMS also
provides receivable  outsourcing  programs,  letter demand services and customer
training programs on a fixed-fee or subscription basis.

         Certain  states  require that RMS, or in some  instances an  individual
associate of RMS who is  responsible  for the conduct of relevant  operations in
the respective state, be licensed in connection with collection operations.  The
laws under which such licenses are granted  generally provide for annual license
renewals, as well as denials, suspensions or revocations for improper actions or
other factors.

         In 1995,  RMS began  offering  sales  franchises in twenty-six  states.
These franchises are located in states with less  concentrated  markets and will
focus  on  selling,  while  RMS  continues  to be  responsible  for all  product
fulfillment.

         RMS  is  considered  to be the  leader  in  the  commercial  collection
industry  in the  United  States.  RMS faces  competition  from  numerous  other
commercial  collection  agencies,  attorneys  who receive  claims  directly from
clients and companies that conduct commercial collections in-house. In addition,
RMS now faces competition from the expansion of large consumer agencies into the
commercial marketplace.

         Marketing Information Services

         Marketing  Information  Services  provides  marketing  information  for
business-to-business   and  educational  marketers.  The  Marketing  Information
Services provides  comprehensive  information and related services used to plan,
execute and evaluate the results of marketing programs;  model, target and reach
prospects;  and track  sales  activities.  This  information  is derived  from a
proprietary  database  covering  more  than 40  million  businesses  in over 200
countries. Information is delivered in print, on diskette, magnetic tape, CD-ROM
and on-line formats. Additionally,  Marketing Information Services offers a line
of Database Marketing products providing  solutions for marketing  professionals
by organizing various databases into an "information warehouse." The development
of such a "warehouse" leads to useful market penetration,  market  segmentation,
territory   alignment,   and  demand   estimation   analyses   as  well  as  the
identification of the best prospective  customers.  Database  Marketing products
are available in both a PC desktop version and on a larger computing platform.

         Market Data Retrieval  offers services that help businesses sell to the
education  market.  The  products  provided  include  information  about  course
offerings,  facilities,  teachers and  administrators  in primary and  secondary
schools, school districts, preschools, libraries, colleges and universities.

         Marketing Information Services,  while a market leader in its industry,
faces  competition  from  other  data  providers  in  competitive   distribution
channels, delivery formats and data quality enhancements.

                                       5
<PAGE>


         American Credit Indemnity Company

         American  Credit   Indemnity   Company  (ACI)  insures   manufacturers,
wholesalers and other businesses against excessive credit losses from commercial
accounts.  ACI  also  provides  credit-risk  management  services  for  business
credit-insurance  policyholders.  ACI's  services  are  offered  through its own
dedicated agency force with offices  throughout the U.S. and Canada. The Company
has announced that it plans to divest ACI during 1996.

         ACI's policy  terms are  generally  for twelve  months.  Coverage  with
respect to a particular credit risk being insured can be canceled at any time by
ACI as to future shipments, upon notice to the policyholder.

         A  business  credit  insurance  specialist  since  1893,  ACI  enjoys a
substantial  market position with regard to credit insurance  policies which are
issued in the U.S.  and  Canada.  Competition  arises  from other  providers  of
business-credit  insurance,  from companies choosing to self-insure their credit
risks and from providers of other financial  services such as factoring.  At the
same time,  however,  the  potential  market for credit  insurance is not deeply
penetrated by ACI or other credit insurers.


         Dun & Bradstreet Information Services Europe/Middle East/Africa and
           Dun & Bradstreet Information Services Asia-Pacific, Canada, 
           Latin America

         Dun & Bradstreet  Information  Services  Europe/Middle  East/Africa and
Asia-Pacific, Canada, Latin America (DBIS Europe and Asia-Pacific, Canada, Latin
America,  respectively)  opened  their first  overseas  office in 1857 and today
conduct  operations in offices and branches  located  throughout  Europe,  Latin
America, Africa, the Middle East, Asia, Japan, the Pacific Rim and Canada.

         DBIS  Europe  and DBIS  Asia-Pacific,  Canada,  Latin  America  provide
substantially  the  same  business   information,   marketing   information  and
receivable  management  services  outside the United States as those provided by
Dun & Bradstreet  Information  Services,  U.S. The Business  Information  Report
contains  background and financial  information on businesses located throughout
the world  obtained  from D&B offices in the 37  countries  where there are full
operations and from Dun & Bradstreet correspondents in over 200 other countries.
DBIS Europe and  Asia-Pacific,  Canada,  Latin America's other major products or
services  include  analytical  tools to help the customer  make better  business
decisions,  local and  international  credit-reference  publications,  marketing
publications,  marketing information systems,  consumer-credit  information,  as
well  as  receivable-management  services.  Customers  can  receive  information
through a direct link to the  computer,  in printed  form,  by fax, on CD-ROM or
through third parties.

         During  1995,  DBIS Europe  continued  to invest in data  systems.  New
products were introduced in France,  Italy and Belgium during the year. Also, in
late 1995 a new range of  cross-border  products was  rolled-out to the European
market.  DBIS  Europe  also  continued  investing  heavily  in a new  technology
platform, which will result in enhanced  product/service  flexibility as well as
opportunities to streamline operations.

         In 1995, Dun & Bradstreet  Japan (D&B Japan) and Japan's second largest
credit  information  provider,  Tokyo  Shoko  Research,  Ltd.  (TSR),  formed  a
marketing,  technology  and  database  alliance.  The  alliance  results  in the
utilization  of TSR's  capabilities  and  resources  in the Japan market and D&B
Japan's resources as a global information provider.

         DBIS Europe and DBIS Asia-Pacific,  Canada,  Latin America's operations
are  subject to the usual  risks  inherent  in  carrying  on business in certain
countries  outside  of  the  U.S.,  including  currency  fluctuations,  possible
nationalization,  expropriation,  price controls, changes in the availability of
data from public sector sources,  limits on providing information across borders
or other restrictive  government  action.  Management  believes that the risk of
nationalization  or  expropriation  is reduced  because its basic service is the
delivery of  information,  rather than the  production  of products that require
manufacturing facilities or the use of natural resources.

         DBIS  Europe  and  DBIS  Asia-Pacific,   Canada,   Latin  America  face
competition from banks,  consumer  information  companies,  application software
developers,  on-line content providers and in-house  operations of businesses as
well as direct  competition from businesses  providing  similar  services.  DBIS
Europe is  believed  to be the largest  single  supplier  of credit  information
services  in  Europe.  The  competition  is  primarily  local  and  there are no
competitors  offering a comparable  range of global  services or capabilities as
DBIS Europe.
                                       6

<PAGE>




Moody's Investors Service, Inc.

         Moody's  Investors  Service,  Inc.  (Moody's)  assigns ratings to fixed
income  securities  and  publishes  a wide  variety of  business  and  financial
information.  Moody's  business  extends to over 60 countries  and its customers
include  corporations,   stockbrokers,   governments,   municipalities,   banks,
libraries, institutions and individuals.

         Moody's   assigns  ratings  to  various   corporate  and   governmental
obligations,  Eurosecurities,  structured  finance  transactions  and commercial
paper  issuers,  for which it charges  most  issuers a fee.  At the end of 1995,
Moody's had outstanding  ratings on  approximately  55,500  corporate and 54,000
municipal   obligations.   Corporate,   municipal  and  government  ratings  are
disseminated  to the public  through a variety of electronic  and print media. A
detailed  description both of the issue which is rated and of the issuer,  along
with a summary  of the  rating  rationale  for the  assignment  of the  specific
rating, also appears in various Moody's publications.

         In  addition  to  revenues  derived  from  ratings,   Moody's  provides
comprehensive  historical  and  current  business,  financial,   investment  and
marketing  information  on over 38,000 major U.S.  and non-U.S.  entities and on
over  24,000   municipalities   and  governments  and  their  securities.   This
information  is  available  in eight  Manuals  and on  CD-ROM,  tapes  and other
electronic  formats.  The Manuals are published annually and are supplemented by
news  reports  issued on a weekly  basis.  Moody's  also  publishes a variety of
investment guides.

         Moody's  international  operations  have  continued  to grow due to the
expansion of  international  debt  markets in recent  years.  Moody's  maintains
offices in ten countries  outside of the U.S.  Moody's  non-U.S.  operations are
subject to the usual risks inherent in carrying on business in countries outside
the   U.S.,   including   currency   fluctuations,   possible   nationalization,
expropriation,  price  controls  and/or other  restrictive  government  actions.
Management  believes  that the risks of  nationalization  or  expropriation  are
negligible.  Moody's  business  is  not  solely  dependent  on  non-U.S.  office
operations as these offices are supported by the intensive travel schedule of an
internationally-focused staff.

         As one of the  two  largest  ratings  agencies  in the  world,  Moody's
provides  opinions on debt  instruments  and other  obligations of both U.S. and
non-U.S. issuers. Internationally,  a large number of national and international
ratings  agencies  have been created over the last several years as the value of
the ratings process has become better  understood and utilized abroad.  However,
Moody's   believes  that  its   long-standing   reputation   for  integrity  and
high-quality  analysis and its pre-eminent position in the marketplace leaves it
well  positioned  to take  advantage  of the  growth in  ratable  debt.  Moody's
publishing  business is a viable  competitor  in the large and  highly-segmented
print  market  for  financial  information.  Moody's  intends  to  maintain  its
well-established   reputation  in  the  financial   information  market  through
enhancements  of its  databases  and by further  expansion  into the  electronic
market for financial information. Moody's is registered as an investment adviser
under the Investment Advisers Act of 1940 and the laws of a number of states.


                                SOFTWARE SERVICES

Dun & Bradstreet Software Services, Inc.

         Dun & Bradstreet Software Services,  Inc. (D&B Software) is a worldwide
leader in the marketplace for client/server and mainframe  packaged  application
software for financial,  human  resource,  and  manufacturing  and  distribution
business functions,  as well as advanced decision support software.  The Company
has announced that it plans to divest D&B Software during 1996.

         D&B Software  products  are  installed  throughout  the world on a wide
range of computer hardware platforms,  including Data General, Digital Equipment
Corporation, Compaq, Fujitsu, Hewlett-Packard,  IBM, ICL and Sun. D&B Software's
products  consist of an extensive  line of  applications  software  packages for
business management as well as related implementation and education services. In
addition,  D&B  Software  provides  application  tools  which  enable  users  to
customize their own applications,  link mainframe and microcomputers and perform
sophisticated report writing.


         Revenues are derived  primarily  from sales of perpetual  non-exclusive
licenses  to use D&B  Software's  products,  annual  maintenance  fees  for such
products,  customer education and consulting  services related to implementation
of license products.  Most of the license and services revenue is generated by a
direct  sales  force.  Maintenance  fees  and  professional  services  currently
comprise  approximately  57% and 19% of D&B Software's  revenues,  respectively.
Approximately  30% of total revenue is generated from operations  outside of the
U.S.
                                       7
<PAGE>

         D&B Software continued to broaden and enhance its client/server product
line during 1995. Revenues related to client/server applications now exceed $100
million.  SmartStream for the Distributed Enterprise (SmartStream DE), the first
client/server   business   application   suite  built  on  a  fully  distributed
architecture,  was released in November.  The  SmartStream  DE release  includes
numerous   enhancements  to  existing  products  such  as  SmartStream  Builder,
SmartStream  Manufacturing/Distribution,   SmartStream  Financials,  SmartStream
Human Resources and  SmartStream  Decision  Support.  SmartStream DE distributes
data,  workflow and  business  processes  throughout  the  enterprise,  allowing
companies to blend centralized  control with local autonomy,  dynamically change
business processes,  and broaden decision-making  authority.  SmartStream is now
available in eight languages, and multiple platforms and operating systems.

         D&B Software has strategic alliances with Powersoft,  Sybase, Microsoft
and Cognos and  incorporates  software  developed by partners in the SmartStream
product  suite.  D&B Software also has alliances  with hardware  vendors such as
Hewlett  Packard,  IBM,  Sun,  Digital  Equipment  Corporation,  Compaq and Data
General. D&B Software incurs significant costs in enhancing its existing product
line  as well as  developing  new  client/server  applications.  As the  company
continues to invest in  client/server  solutions,  D&B Software faces continuing
risks  including  the  ability  to build  new  client/server  products,  migrate
customers to new  applications  and manage changes in  capabilities  required to
install and support new products.

         D&B Software faces numerous existing as well as potential  competitors.
Most  competitors  operate  as  niche  players  in  particular  segments  of the
marketplace.  However,  SAP,  Oracle and  PeopleSoft  are often  encountered  in
competitive situations.  As in the past, D&B Software anticipates that the field
of competitors will continue to change, resulting from technological changes and
shifts in customer needs. The management of D&B Software believes the quality of
software and related customer support are important  competitive factors in this
industry.


Pilot Software, Inc.

         Pilot  Software,   Inc.   (Pilot)  is  a  leading  global  provider  of
client/server decision support solutions for medium and large-scale enterprises.
Its products include powerful  visualization and modeling tools that can be used
by analysts, managers and executives to easily access internal and external data
and provide  the  business  insights  needed to create  sustainable  competitive
advantage.



         The  company's  flagship  product,  LightShip,  is a scaleable  on-line
analytical processing (OLAP) environment. It is a comprehensive environment that
includes visual desktop analysis tools, pre-built analysis libraries,  scaleable
multidimensional  servers and design  tools.  LightShip's  library of  pre-built
visual  analysis  tools allow users to quickly  implement  solutions that can be
easily  customized and extended.  Its  multidimensional  server  provides unique
time-based business analysis capabilities.  LightShip's open architecture allows
it to seamlessly  interface  with other  components  of a corporate  information
technology (IT) environment  including  desktop  productivity  tools,  query and
reporting tools and client/server development tools.

         Pilot faces several  competitors.  However,  Pilot's software solutions
offer  distinct  advantages in terms of data access and  analysis.  The power of
Pilot's  solutions  lies in the  software's  ability to allow  organizations  to
quickly  identify  key  trends,  problems  and  opportunities  so they  can take
effective action.  These advantages enable executives,  managers and analysts to
effectively  access and  understand  the vast amount of  information  trapped in
their operational systems.

         Pilot has a strong  international  presence,  with  offices  throughout
North and South America,  Europe and the Pacific Rim. Pilot has a  multi-channel
distribution  strategy including software developers,  value-added resellers and
consulting  organizations.  Pilot is working  closely with  several  other Dun &
Bradstreet  companies including DBIS, IMS and Nielsen to deliver additional data
access and analysis tools that compliment their existing products. Pilot and its
partners  offer a full  range of  technical  support,  training  and  consulting
services around the world.

         Revenues  are derived  primarily  from sales of licenses to use Pilot's
products,  annual renewal fees and consulting and training  services  related to
implementation of the products. More than 50% of total revenue is generated from
operations  outside of the U.S. Pilot's  non-U.S.  operations are subject to the
usual risks inherent in carrying on business in certain countries outside of the
U.S., including currency fluctuations, possible nationalization,  expropriation,
price controls or other restrictive government actions. Management believes that
the risk of nationalization or expropriation is reduced because its products are
software and  services,  rather than the  production  of products  which require
manufacturing facilities or the use of natural resources.

Erisco, Inc.

         Erisco,  Inc.  (Erisco)  develops  and  markets  proprietary   software
applications  and services used primarily in the  administration  of health care
benefits and the support of managed care services.  Its primary  markets include
managed care organizations,  insurance carriers,  third-party administrators and
self-administered   corporations.   Erisco  has   successfully   completed   the
                                       8
<PAGE>

development of the core applications for its newest product,  Facets, which is a
managed care information system built using client/server technology. The target
market  for Facets is  managed  care  companies  such as Health  Maintenance  or
Preferred Provider Organizations.  This highly advanced  state-of-the-art system
is unique in the marketplace as it combines the latest  technology with advanced
managed care business functionality.  Erisco faces competition from a variety of
software vendors in both the traditional  indemnity,  as well as the new managed
care markets. The continued trend of expanding growth in managed care membership
and  the  acceptance  of  enterprise-wide   client/server   system  architecture
positions Facets well in the marketplace.


                         DIRECTORY INFORMATION SERVICES

The Reuben H. Donnelley Corporation

         The Reuben H. Donnelley Corporation (RHD) compiles, publishes or serves
as sales and marketing  representative of Yellow Pages and other directories for
17 telephone company clients throughout the U.S. RHD provides these services for
more than 400 directories in 19 states and the District of Columbia,  and is one
of the largest marketers of Yellow Pages in the U.S. RHD serves the Yellow Pages
marketing needs of over 600,000 business and service  organizations who purchase
Yellow Pages advertising space in the U.S.

         Products  include  consumer  and  business-to-business   Yellow  Pages,
neighborhood directories,  bilingual directories and street address directories.
RHD Yellow Pages product and marketing  enhancements include English and Spanish
Talking Yellow Pages,  Yellow Pages  Television,  Touch Four,  AutoIntelligence,
audiotex, expanded Community Action Pages and Restaurant Menu Advertising Units.

         RHD acts in different capacities, depending upon specific contracts and
markets.  These capacities include sales agent,  partner,  proprietary publisher
and publisher and/or compiler.

         Proprietary  Operations publishes  proprietary Yellow Pages directories
in  Delaware,  Maryland,  New Jersey,  Pennsylvania,  Virginia,  the District of
Columbia and southern  California.  The unit also participates in the management
of directory  activity of RHD's C-Don  partnership with  Commonwealth  Telephone
Company to serve  customers  in  northeastern  Pennsylvania,  and the  directory
activity  of three joint  venture  agreements  between RHD and North  Pittsburgh
Telephone  Company,  Conestoga  Telephone and Telegraph,  and Denver and Ephrata
Telephone and Telegraph Company in Pennsylvania.  RHD also has an agreement with
Centennial  Media  Corporation  to publish  directories  in Denver and  Boulder,
Colorado.

         NYNEX Operations  manages the Directory  Services  Agreement with NYNEX
Information Resources Company for customers in New York.

         Cincinnati  Operations  manages the Directory  Services  Agreement with
Cincinnati Bell for customers in Ohio and northern Kentucky.

         Sprint  Operations  manages  the  CenDon   partnership   agreement  and
contracts  with  several  of  Sprint's   operating   subsidiaries   to  publish,
manufacture  and  distribute   classified  telephone   directories  in  Florida,
Illinois,  Nevada, North Carolina and Virginia.  In addition,  Sprint Operations
manages the Directory  Services Agreement with Sprint Publishing and Advertising
to serve customers and advertisers in central Florida markets.

         DonTech,  a partnership  between RHD and Ameritech,  is responsible for
publishing telephone  directories  throughout Illinois and northwestern Indiana.
DonTech also  publishes  Street Address  Directories  in Illinois,  Michigan and
Indiana,  and operates a fulfillment center which markets telephone  directories
primarily throughout Illinois.

         The units of RHD face  increasing  competition  from other Yellow Pages
publishers and other media,  including  newspapers,  radio, direct mail, on-line
information services and television.



                             OTHER BUSINESS SERVICES

Gartner Group, Inc.

         Gartner Group, Inc. (Gartner Group) is the leading independent provider
of research and analysis of the computer hardware, software,  communications and
related technology industries  (collectively,  the information  technology or IT
industry).   Gartner   Group's  core  business  is  researching   and  analyzing
significant  IT industry  developments,  packaging  such  analyses into annually
                                       9
<PAGE>

renewable  subscription-based  products and  distributing  such products through
print and electronic  media.  Gartner  Group's  product  offerings  collectively
provide comprehensive coverage of the information technology industry.

         Gartner  Group's  principal  products  are called  continuous  services
which, on an ongoing basis, highlight industry developments, review new products
and technologies  and analyze industry trends within a particular  technology or
market sector.  Gartner Group currently offers 50 principal  continuous services
products.  Each service is supported  by a team of research  staff  members with
substantial  experience  in the  covered  segment  or topic of the IT  industry.
Gartner Group's staff researches and prepares the published  analyses,  responds
to  telephone  inquiries  from  client  companies,  and  holds  conferences  and
executive briefings.

         Late in 1995, Gartner Group acquired Dataquest,  formerly a unit of The
Dun & Bradstreet  Corporation.  Dataquest is a leading  provider of  information
technology,  market research and consulting for the IT vendor,  manufacturer and
financial communities which complements the Gartner Group end-user focus.

         Gartner Group has made a substantial  investment in recent years in the
expansion of its  distribution  network and  increased its direct sales force in
the United  States  from a total of 26 sales  people at the start of fiscal year
1990  to 205  sales  people  as of  September  30,  1995.  In the  Europe/Middle
East/Africa region, Gartner Group has 20 sales offices,  including 9 independent
distributors.  In the  Asia/Pacific  Rim,  Gartner  Group has 12 sales  offices,
including 8  distributors.  In the  Americas  region,  in addition to the United
States sales offices,  Gartner Group has sales  relationships with 6 independent
distributors.

         Gartner Group  experiences  competition  in the market for  information
products and services from other  independent  providers of similar  services as
well as the internal  marketing  and planning  organizations  of their  clients.
Gartner Group also competes  indirectly  against  other  information  providers,
including  electronic and print media  companies and consulting  firms.  Gartner
Group's indirect competitors, many of whom have substantially greater financial,
information  gathering and marketing  resources than Gartner Group, could choose
to compete directly against Gartner Group in the future.  In addition,  although
Gartner Group believes that it has  established a significant  market  presence,
there are few barriers to entry into their  market,  and new  competitors  could
readily seek to compete against them in one or more market segments addressed by
Gartner Group's continuous service products.  Increased competition,  direct and
indirect,  could  adversely  affect Gartner  Group's  operating  results through
pricing pressure and loss of market share.

         As of  September  30,  1995,  there  were  approximately  5,500  client
organizations  which subscribe to Gartner Group's continuous  services products.
In addition,  Gartner Group had approximately 19,200 client interfaces,  defined
as an individual IT professional at a company who receives directly from Gartner
Group all printed and electronic  materials relating to a particular  continuous
service.  No  single  client  organization  accounted  for over two  percent  of
continuous service revenues as of September 30, 1995.

NCH Promotional Services

         NCH  Promotional  Services  (NCH) is a  worldwide  supplier  of  coupon
processing  and  promotion  information  management.  NCH  provides  a range  of
promotional   services  including   processing  of  coupons  and  coupon-related
administration, research and analytical services for manufacturers and retailers
both  domestically  and  internationally.  Internationally,  NCH also provides a
promotion service for manufacturer  coupon-and-cash-refund programs. NCH derives
approximately 60% of its revenues from U.S.
operations.

         Coupons are  distributed  throughout the U.S. in various forms of print
media,  in and on  packages,  in stores and  through  direct  mail.  Using laser
scanning  technology,  NCH's SmartScan  service processes coupons for retailers.
Retailers  consolidate  and  ship all of their  coupons,  regardless  of type or
issuing  manufacturer,  to NCH where their  coupons  will be  scanned,  counted,
valued,  sorted  and billed to the  appropriate  manufacturers.  Various  coupon
activity reports are also supplied.  Retailers then receive  reimbursement  from
NCH in a single check. This service provides  retailers and manufacturers with a
convenient, economical means of handling coupon redemption.

         NCH provides  services  for  manufacturers  in three key areas:  coupon
processing,  financial management and reporting and promotion analysis.  Process
2000 is NCH's coupon processing  system which validates coupon claims,  performs
misredemption analysis and provides timely payment to retailers. A wide range of
customized  marketing  reports are  available in various data formats  including
hardcopy, on-line access via the LauNCH product, EDI transmissions and diskette.

         NCH's  foreign  operations  are subject to the usual risks  inherent in
carrying  on  business  in  certain  countries  outside  of the U.S.,  including
currency fluctuations,  possible nationalization,  expropriation, price controls
                                       10
<PAGE>

or other restrictive  government  actions.  Management believes that the risk of
nationalization  or expropriation is reduced by the fact that its basic products
are services  and the delivery of  information,  rather than the  production  of
products which require manufacturing facilities or the use of natural resources.

         NCH  is  believed  to be  the  world's  largest  coupon  processor  and
promotion-information  supplier.  Competition  includes  numerous  rival  coupon
clearing  houses,   billing   services,   manufacturer   redemption  agents  and
manufacturers who handle their own redemption services. NCH's competition in the
retailer service  business focus primarily on price.  The  manufacturer  service
business  competes on a combination  of price and  value-added  services such as
advanced  redemption  analysis,  consistent and timely payments to retailers and
misredemption control. NCH is a recognized leader in the coupon industry.

Dun & Bradstreet Pension Services, Inc.

         Dun & Bradstreet Pension Services, Inc. provides pension administration
and benefit consulting for small to medium-sized  businesses throughout the U.S.
The  market  for  pension  administration  services  is  fragmented  among  many
competitors, none of which has a significant share of the market.

D&B Enterprises, Inc.

         D&B  Enterprises,  Inc.,  (to be  known  in  the  future  as  Cognizant
Enterprises)  invests in emerging and established  businesses in the information
industry.  It invests as a limited partner in Information  Partners Capital Fund
and Information  Associates,  venture capital limited  partnerships,  as well as
through direct investments.


                                 RESOURCE GROUP

Shared Transaction Services

         Shared  Transaction  Services  (STS)  began  operations  in  1994 as an
internal-services  business that leads the ongoing  "reengineering"  of business
processes across internal divisions in the functions of accounting,  purchasing,
payroll,  employee  benefits and related  areas,  and  operates  shared-services
centers to process  transactions for many of these functions.  These STS Centers
provide  centralized  services  formerly  supplied  within each Dun & Bradstreet
division but at lower cost with higher levels of service.

         STS now  operates  in North  America and Europe  with  operational  STS
Centers established in the United States, Canada, France, Germany, Italy and the
U.K. These Centers process  internal  transactions  according to standard and/or
reengineered processes,  both manual and electronic.  In several instances,  STS
manages the contractual  performance of outside vendors to supply  transactional
services to Dun & Bradstreet divisions and employees.

Dun & Bradstreet Data Services

         Dun & Bradstreet Data Services (Data Services) is an organization  that
provides information processing services for the majority of the Company's North
American and European  business units. The primary service provided is mainframe
processing.  Data  Services  also  performs  selective  distributed  processing,
telecommunications, printing and PC/LAN support. The objectives of Data Services
are to reduce  expenses  and  improve  operations  through  the  integration  of
individual data centers into regional data centers and to leverage  economies of
scale in purchasing  the  collective  capacity  requirements  of all  divisions.
During 1995, Data Services successfully  integrated individual data centers into
five data centers; three in the United States and two in Europe.

         The  names of the  Company's  products  are  trademarks  or  registered
trademarks of The Dun & Bradstreet Corporation or one of its subsidiaries.
                                       11

<PAGE>


ITEM 2.  PROPERTIES

         The principal  properties of the Company, by business segment,  are set
forth below.

         The executive  offices of The Dun & Bradstreet  Corporation are located
at 187 Danbury Road,  Wilton,  Connecticut  in an owned property and at 299 Park
Avenue, New York, New York in a leased facility.

         Property of the Company is geographically distributed to meet sales and
operating  requirements  worldwide.  The properties of the Company are generally
considered  to  be  both  suitable  and  adequate  to  meet  current   operating
requirements and virtually all space is being utilized.

Marketing Information Services

         Owned  properties  located  within the U.S.  include eight  facilities.
Three  properties  are  located  in Omaha,  Nebraska  and one  property  each in
Dunedin,  Florida; Fond du Lac, Wisconsin;  Totowa, New Jersey; Plymouth Meeting
and West Norriton, Pennsylvania.

         Owned properties  located outside the U.S. include fifteen  facilities:
two properties in Lisbon,  Portugal;  and one property each in Ontario,  Canada;
Sao Paulo, Brazil; Espoo, Finland; Mexico City, Mexico; Buenos Aires, Argentina;
Crows Nest and Artarmon, Australia; Innsbruck, Austria; Santiago, Chile; London,
Oxford and Pinner, England; and Caracas, Venezuela.

         The operations of this segment are also  conducted from  fifty-seven 
leased  offices  located  throughout the U.S. and 142 non-U.S. locations.

Risk Management and Business Marketing Information Services

         Owned  properties  located within the U.S. include two office buildings
in Berkeley Heights, New Jersey and one each in Murray Hill and Parsippany,  New
Jersey and New York, New York.

         Owned properties located outside the U.S. are located in Melbourne,
Australia;  Curitiba,  Brazil; Santiago, Chile; Mexico City, Mexico; Caracas,  
Venezuela; High Wycombe,  England; Lyons, France; Ebeltoft,  Denmark; and seven
properties within Italy. The operations of this segment are also conducted from
ninety-three  leased offices located throughout the U.S. and 105 non-U.S. office
locations.

Software Services

         Operations are conducted  from  forty-seven  leased offices  located 
throughout  the U.S. and twenty-six  non-U.S. office locations.

Directory Information Services

         Owned property  located within the U.S.  consists of an office building
in Terre Haute,  Indiana.  Operations are also conducted from thirty-five leased
office locations throughout the U.S.

Other Business Services

         Owned property located within the U.S. consists of an office building
in Clinton, Iowa.

         Owned  properties  located outside the U.S.  include five properties in
Mexico and one facility each in Saint John, N.B., Canada and Corby, England.

         The  operations  of this segment are also  conducted  from thirty-four 
leased  offices  located  throughout  the U.S. and twenty-five non-U.S. office 
locations.

Resource Group and Corporate

         Owned  properties  within the U.S.  include two buildings in Wilton, 
Connecticut.  Operations  are also conducted from six leased office locations 
throughout the U.S.

<PAGE>

                                       12

ITEM 3. LEGAL PROCEEDINGS

         The Company and its subsidiaries are involved in legal  proceedings and
litigation  arising  in the  ordinary  course of  business.  In the  opinion  of
management, the outcome of all current proceedings,  claims and litigation could
have a material effect on quarterly or annual operating results when resolved in
a future period.  However, in the opinion of management,  these matters will not
materially affect the Company's consolidated financial position.

         Additionally,  reference is made to the  settlement of the  Shareowners
Class Action described in Note 6, Litigation,  in the Company's Quarterly Report
on Form 10-Q for the quarter ended September 30, 1995 ("Third Quarter 10-Q"). On
January 12, 1996, the United States District Court for the Southern  District of
New York  (the  "Court")  ordered  payment  of the  settlement  amount  to class
plaintiffs whose claims were allowed in the settlement.

         Reference  is also made to the  settlement  of the Towers  Class Action
involving the Company's  95%-owned  subsidiary American Credit Indemnity Company
("ACI") described in Note 6, Litigation, in the Company's Third Quarter 10-Q. On
December  18,  1995,  the Court  granted its final  approval to the  settlement,
dismissed  all claims  against ACI,  and  directed the parties to implement  the
settlement,  which included payment of the settlement amount to class plaintiffs
whose claims were allowed in the settlement.

         In each of the foregoing settlements,  the amount of the settlement did
not materially affect the Company's 1995 earnings.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

                                       13
<PAGE>

<TABLE>

EXECUTIVE OFFICERS OF THE REGISTRANT*

        Officers  are elected by the Board of  Directors  to hold  office  until
their respective successors are chosen and qualified.

        Listed below are the  executive  officers of the  registrant at March 1,
1996 and brief  summaries  of their  business  experience  during  the past five
years.
<CAPTION>

        Name                                         Title                                    Age
<S>                                      <C>                                                  <C>    

Robert E. Weissman                       Chairman and Chief Executive Officer**                55
William G. Jacobi                        Executive Vice President                              52
Robert J Lievense                        Executive Vice President                              50
Dennis G. Sisco                          Executive Vice President                              49
Volney Taylor                            Executive Vice President**                            56
Nicholas L. Trivisonno                   Executive Vice President-Finance                      48
                                                   and Chief Financial Officer
Michael F. Brewer                        Senior Vice President-Communications 
                                                  & Government Affairs                         52
Michael P. Connors                       Senior Vice President and Chief Human
                                                         Resources Officer                     40
Earl H. Doppelt                          Senior Vice President and General Counsel             42
Victoria R. Fash                         Senior Vice President-Business Strategy               44
Frank R. Noonan                          Senior Vice President                                 53
Thomas W. Young                          Senior Vice President and Controller                  57
                                                                                                   

<FN>

    *Set forth as a separate item pursuant to Items 401(b) and (e) of Regulation S-K.

  **Member of the Board of Directors.

        Mr. Weissman was elected  Chairman and Chief Executive  Officer of Dun &
Bradstreet,  effective  April 1, 1995;  he had been elected  President and Chief
Executive Officer of Dun & Bradstreet,  effective January 1, 1994, and President
and Chief Operating Officer, effective January 1, 1985.

        Mr.  Jacobi was elected  Executive  Vice  President of Dun & Bradstreet,
effective February 20, 1995. He also serves as Chairman of I.M.S. International,
Inc.,  effective February 20, 1995. He had been elected Senior Vice President of
Dun &  Bradstreet,  effective  July 21, 1993.  Prior  thereto,  he had served as
President & Chief Operating  Officer of Nielsen Media Research (January 1, 1991)
and as Executive Vice President of Nielsen Media Research (March 1, 1989).

        Mr. Lievense was elected Executive Vice President of Dun & Bradstreet,
effective February 20, 1995.  He had been elected Senior Vice President of Dun 
& Bradstreet, effective July 21, 1993.  He also serves as President and Chief
Operating Officer of A. C. Nielsen Company, effective January 10, 1996. 
Previously he had served as Chairman and Chief Executive Officer of A. C.
Nielsen Company (February 20, 1995), Chairman of The Reuben H. Donnelley
Corporation (July 26, 1993), Chairman of Dataquest Incorporated
(September 1, 1991), President of NCH Promotional Services, Inc. (July 27,
1990) and President of the Nielsen Clearing House Division of A. C. Nielsen
Company (June 25, 1989).

        Mr. Sisco was elected  Executive  Vice  President  of Dun &  Bradstreet,
effective  February 20, 1995. He had been elected Senior Vice President of Dun &
Bradstreet,  effective  July  21,  1993.  He also  serves  as  President  of D&B
Enterprises,  Inc., to which office he was elected, effective December 18, 1988,
and as Chairman of Pilot Software,  Inc., to which office he was elected October
27, 1994. He had also served through  November 20, 1995 as Chairman of Dataquest
Incorporated, to which office he was elected, effective July 26, 1993.

                                       14







<PAGE>



        Mr.  Taylor was elected  Executive  Vice  President of Dun & Bradstreet,
effective  February 1, 1982.  He also  serves as  Chairman  of Dun &  Bradstreet
Information Services,  to which position he was appointed,  effective January 1,
1991,  and as  President  of  Dun &  Bradstreet,  Inc.  and  President  of Dun &
Bradstreet  International,  Ltd.,  to which  offices he was  elected,  effective
January 1, 1991. He had also served through February 4, 1990 as President of The
Reuben H.  Donnelley  Corporation,  to which  office he was  elected,  effective
January 1, 1988.

        Mr.  Trivisonno was elected Executive Vice  President-Finance  and Chief
Financial  Officer of Dun &  Bradstreet,  effective  September 20, 1995. He also
serves as  Chairman  and  Chief  Executive  Officer  of A. C.  Nielsen  Company,
effective  January 10, 1996.  Prior thereto,  he had served with GTE Corporation
through  July 1995 as  Executive  Vice  President-Strategic  Planning  and Group
President (October 1993), as Senior Vice President-Finance (January 1989) and as
Corporate  Vice President and Controller  (November  1988).  He also served as a
director of GTE  Corporation  and as a member of the Office of the Chairman from
October 1993 through July 1995.

        Mr. Brewer was elected Senior Vice President-Communications & Government
Affairs of Dun & Bradstreet,  effective March 15, 1993; he had been elected Vice
President-Government Affairs, effective January 1, 1987.

        Mr. Connors was elected Senior Vice President and Chief Human Resources
Officer of Dun & Bradstreet, effective March 27, 1995.  Prior thereto, he had
served as Senior Vice President of American Express Travel Related Services from
September 1989.

        Mr. Doppelt was elected Senior Vice President and General Counsel of
Dun & Bradstreet, effective May 18, 1994. Prior thereto, he had served with
Viacom Inc. as Senior Vice President and Deputy General Counsel (March 1994) 
and with Paramount Communications Inc. as Senior Vice President and Deputy
General Counsel (September 1992) and as Vice President and Deputy General
Counsel (October 1986).

        Ms. Fash was elected  Senior Vice  President-Business  Strategy of Dun &
Bradstreet,   effective   April   19,   1995;   she  had   been   elected   Vice
President-Business  Operations Planning,  effective May 18, 1994. Prior thereto,
she had served as  Assistant to the  President  of Dun &  Bradstreet  (September
1991) and as Assistant to the  President of Dun & Bradstreet  Software  Services
(formerly Management Science America, Inc.) (January 1991).

        Mr.  Noonan was  elected  Senior  Vice  President  of Dun &  Bradstreet,
effective  February 20, 1995.  He also serves as Chairman,  President  and Chief
Executive  Officer of The Reuben H. Donnelley  Corporation,  to which offices he
was  elected,  effective  August 7, 1991  (President),  January  1, 1994  (Chief
Executive Officer) and February 20, 1995 (Chairman). Previously he had served as
Senior Vice  President-Finance  of the Business  Information  Group  (January 1,
1991) and as Senior Vice President-Finance of the Financial Information Services
Group (May 30, 1989).

        Mr. Young was elected  Senior Vice  President  and  Controller  of Dun &
Bradstreet,  effective  April 15, 1992;  he had been elected Vice  President and
Controller, effective November 20, 1985.
                                       15

</FN>
</TABLE>






                                     PART II

ITEM 5.   MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
              MATTERS

         Information  in response to this Item is set forth under  Dividends and
Common Stock Information in the "Financial Review" on Page 14 of the 1995 Annual
Report, which information is incorporated herein by reference.

ITEM 6.    SELECTED FINANCIAL DATA

         Selected financial data required by this Item is incorporated herein by
reference to the  information  relating to the years 1991 through 1995 set forth
in the "Ten-Year  Selected Financial Data" on Pages 34 and 35 of the 1995 Annual
Report.

ITEM 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
             RESULTS OF OPERATIONS

         Information  in response to this Item is set forth in the  "Financial
Review" on Pages 9 to 14 of the 1995 Annual  Report,
which information is incorporated herein by reference.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

         See Index to Financial  Statements and Schedules  under Item 14 on Page
19.

ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
               FINANCIAL DISCLOSURE

         Not applicable.


                                    PART III

ITEM 10.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

         Information  in  response  to  this  Item  is  incorporated  herein  by
reference to the section entitled "Election of Directors" in the Company's proxy
statement dated March 8, 1996 filed with the Securities and Exchange Commission,
except that  "Executive  Officers of the  Registrant"  on Pages 14 to 15 of this
report responds to Item 401(b) and (e) of Regulation S-K.

ITEM 11.   EXECUTIVE COMPENSATION

         Information  in  response  to  this  Item  is  incorporated  herein  by
reference  to the section  entitled  "Compensation  of  Executive  Officers  and
Directors" in the Company's  proxy  statement dated March 8, 1996 filed with the
Securities and Exchange Commission.

ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         Information  in  response  to  this  Item  is  incorporated  herein  by
reference to the section entitled "Security  Ownership of Management and Others"
in the Company's  proxy  statement dated March 8, 1996 filed with the Securities
and Exchange Commission.
                                       16

<PAGE>



ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Information  in  response  to  this  Item  is  incorporated  herein  by
reference to the section entitled "Security  Ownership of Management and Others"
in the Company's  proxy  statement dated March 8, 1996 filed with the Securities
and Exchange Commission.


                                     PART IV

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

              (a) List of documents filed as part of this report.
                      (1)  Financial Statements.
                           See Index to Financial Statements and Schedule on 
                           Page 19.
                      (2)  Financial Statement Schedule.
                           See Index to Financial Statements and Schedule on
                           Page 19.
                      (3)  Other Financial Information.
                           Business Segments, 1995.
                           Ten Year Selected Financial Data.

                      (4)  Exhibits.
                           See  Index  to  Exhibits  on  Pages  22 to 24,  which
                           indicates which Exhibits are management  contracts or
                           compensatory  plans required to be filed as Exhibits.
                           Only responsive  information  appearing on Pages 4 to
                           35 to Exhibit D is incorporated  herein by reference,
                           and no other information appearing in Exhibit D is or
                           shall be  deemed  to be  filed  as part of this  Form
                           10-K.

              (b) Reports on Form 8-K.
                      None.
                                       17

<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

THE DUN & BRADSTREET CORPORATION
(Registrant)


By: ROBERT E. WEISSMAN
- ------------------------------------------
(Robert E. Weissman,
Chairman and Chief Executive Officer)

By: NICHOLAS L. TRIVISONNO
- ------------------------------------------
(Nicholas L. Trivisonno,
Executive Vice President - Finance
and Chief Financial Officer)

By: THOMAS W. YOUNG
- ------------------------------------------
(Thomas W. Young,
Senior Vice President and Controller)


Date: March 27, 1996

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
registrant and in the capacities and on the date indicated.



       HALL ADAMS, JR.                                JAMES R. PETERSON
- ---------------------------------------- ---------------------------------------
   (Hall Adams, Jr., Director)                (James R. Peterson, Director)

       CLIFFORD L. ALEXANDER, JR.                     M. BERNARD PUCKETT
- ---------------------------------------- ---------------------------------------
(Clifford L. Alexander, Jr., Director)         (M. Bernard Puckett, Director)

       MARY JOHNSTON EVANS                            MICHAEL R. QUINLAN
- ---------------------------------------- ---------------------------------------
    (Mary Johnston Evans, Director)            (Michael R. Quinlan, Director)

       ROBERT J. LANIGAN                              VOLNEY TAYLOR
- ---------------------------------------- ---------------------------------------
(Robert J. Lanigan, Director)                (Volney Taylor, Director)

       VERNON R. LOUCKS JR.                           ROBERT E. WEISSMAN
- ---------------------------------------- ---------------------------------------
   (Vernon R. Loucks Jr., Director)            (Robert E. Weissman, Director)

       JOHN R. MEYER
- ----------------------------------------
   (John R. Meyer, Director)






Date: March 27, 1996


                                       18
<PAGE>


                   INDEX TO FINANCIAL STATEMENTS AND SCHEDULE

FINANCIAL STATEMENTS:

         The Company's consolidated financial statements,  the notes thereto and
the  related  report  thereon of Coopers & Lybrand  L.L.P.,  independent  public
accountants,  for the years ended December 31, 1995, 1994 and 1993, appearing on
Pages 15 to 35 of the  accompanying  1995 Annual  Report,  are  incorporated  by
reference  into this  Annual  Report on Form 10-K (see  below).  The  additional
financial  data  indicated  below  should  be  read  in  conjunction  with  such
consolidated financial statements.

                                                                Page
                                                --------------------------------
                                                 10-K              1995 Annual
                                                                    Report      
                                           -----------------    ----------------
                                           -----------------    ----------------
 Report of Independent Public                    F-27                    15
 Accountants
 Statement of Management Responsibility
 for Financial                                   F-28                    15
 Statements
 As of December 31, 1995 and 1994:
 Consolidated Statement of Financial             F-30                    17
 Position
 For the years ended December 31, 1995, 1994 and 1993:
 Consolidated Statement of                       F-29                    16
 Income
 Consolidated Statement of Cash                  F-31                    18
 Flows
 Consolidated Statement of Shareholders'         F-32                    19
 Equity
 Notes to Consolidated Financial                 F-33 to F-56          20 to 33
 Statements
 Quarterly Financial Data (Unaudited) for the years ended
 December 31, 1995 and                           F-55                    33
 1994
 Management's Discussion and Analysis of Financial
 Condition and Results of Operations             F-6 to F-26           9 to 14
 Other financial information:
 Business Segments,                              F-1 to F-5            4 to 8
 1995
 Ten-year selected financial                     F-57                  34 to 35
 data


    SCHEDULE:
       Report of Independent Public              20                       15
           Accountants

       The Dun & Bradstreet Corporation and Subsidiaries:

       II-Valuation and Qualifying Accounts for
            the years ended December 31,
            1995, 1994 and 1993                   21                        -
    

         Schedules  other than the one listed  above are omitted as not required
or  inapplicable  or  because  the  required  information  is  provided  in  the
consolidated financial statements, including the notes thereto.

                                       19

<PAGE>


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Shareholders and the Board of Directors of
   The Dun & Bradstreet Corporation:

Our report on the  consolidated  financial  statements  of The Dun &  Bradstreet
Corporation  as of December 31, 1995 and 1994,  and for the years ended December
31, 1995,  1994 and 1993, has been  incorporated  by reference in this Form 10-K
from page 15 of the 1995 Annual Report of The Dun & Bradstreet  Corporation.  In
connection  with our audits of such financial  statements,  we have also audited
the related financial  statement schedule listed in the index on page 19 of this
Form 10-K.

In our  opinion,  the  financial  statement  schedule  referred  to above,  when
considered  in  relation  to the basic  financial  statements  taken as a whole,
presents  fairly,  in all  material  respects,  the  information  required to be
included therein.




COOPERS & LYBRAND L.L.P.



Stamford, Connecticut
January 23, 1996


                                       20

<PAGE>

<TABLE>


                                                                                                                SCHEDULE II


                THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES

                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
                for the years ended December 31, 1995, 1994, 1993
                                  (In millions)


<CAPTION>

- ------------------------------------------------------ ---------------- -- -------------- -- ---------------- - ---------------

                       COL. A                              COL. B             COL. C             COL. D             COL. E

- ------------------------------------------------------ ---------------- -- -------------- -- ---------------- - ---------------
- ------------------------------------------------------ ---------------- -- -------------- -- ---------------- - ---------------


                                                                             Additions
                                                           Balance          Charged to                             Balance
                                                          Beginning          Costs and                              at End
                     Description                          of Period          Expenses         Deductions(a)       of Period
ALLOWANCE FOR DOUBTFUL ACCOUNTS:
        <S>                                                 <C>                <C>              <C>                  <C>    

        For the Year Ended December 31, 1995                $ 76.8             $ 43.5           $ 45.9               $ 74.4
                                                           
                                                            ======             =======           =======             ======
                                                            ======             =======           =======             ======

        For the Year Ended December 31, 1994                $ 79.2             $ 50.7           $ 53.1               $ 76.8
                                                           
                                                            ======             =======           =======             ======
                                                            ======             =======           =======             ======

        For the Year Ended December 31, 1993                $ 82.4             $ 42.2           $  45.4              $ 79.2
                                                            
                                                            ======             =======           =======             ======
                                                            ======             =======           =======             ======
<FN>

NOTE:
        (a) Represents primarily the charge-off of uncollectible accounts for which a reserve was provided.
</FN>
</TABLE>
                                       21

<PAGE>

<TABLE>
<CAPTION>

INDEX TO EXHIBITS

<S>                                                                                            <C>    

Regulation S-K                                                                                 Exhibit to
Exhibit Number                                                                                 this Report
(3)  Articles of Incorporation and By-laws.
     (a) Restated   Certificate  of   Incorporation  of  The  Dun  &  Bradstreet
         Corporation  dated June 15, 1988  (incorporated  herein by reference to
         Exhibit  4(a) to  Registrant's  Registration  No.  33-25774 on Form S-8
         filed November 25, 1988).
     (b) By-laws of Registrant dated December 15, 1993  (incorporated  herein by
         reference to Exhibit E to  Registrant's  Annual Report on Form 10-K for
         the year ended December 31, 1993,  file number 1-7155,  filed March 25,
         1994).
(4)  Instruments Defining the Rights of Security Holders, Including Indentures.
         Not Applicable.
(9)  Voting Trust Agreement.
         Not Applicable.
(10) Material Contracts. (All of the following documents, except for items (v) and (w),
        are management contracts or compensatory plans or arrangements required to be
        filed pursuant to Item 14(c).)
     (a) Retirement  Plan for Directors of Registrant,  as amended  December 21,
         1994  (incorporated  herein by reference  to Exhibit E to  Registrant's
         Annual Report on Form 10-K for the year ended  December 31, 1994,  file
         number 1-7155, filed March 27, 1995).
     (b) Nonfunded  Deferred  Compensation  Plan for  Non-Employee  Directors of
         Registrant, as amended April 21, 1993 (incorporated herein by reference
         to Exhibit F to  Registrant's  Annual  Report on Form 10-K for the year
         ended December 31, 1993, file number 1-7155, filed March 25, 1994).
     (c) Pension  Benefit  Equalization  Plan,  as  amended  December  21,  1994
         (incorporated  herein by reference to Exhibit F to Registrant's  Annual
         Report on Form 10-K for the year ended  December 31, 1994,  file number
         1-7155, filed March 27, 1995).
     (d) Profit Participation Benefit Equalization Plan, as amended and restated effective
         January 1, 1995                                                                                 Exhibit E^
     (e) 1982 Key Employees Stock Option Plan for Registrant and Subsidiaries, as amended
         April 18,  1995                                                                                Exhibit F^
     (f) 1991 Key Employees  Stock Option Plan for Registrant and  Subsidiaries,
         as amended April 18, 1995 (incorporated  herein by reference to Exhibit
         C to  Registrant's  Proxy  Statement  dated March 10, 1995, file number
         1-7155).
     (g) Ten-Year Incentive Stock Option Agreement (incorporated herein by reference to
         Exhibit 28(b) to Registrant's Registration No. 33-44551 on Form S-8, filed December
         18, 1991).
     (h) Ten-Year Non-Qualified Stock Option Agreement (incorporated herein by reference to
         Exhibit 28(c) to Registrant's Registration No. 33-44551 on Form  S-8, filed
         December 18, 1991).
     (i) Stock Appreciation Rights Agreement relating to Incentive Stock Options
         (incorporated  herein by  reference  to Exhibit  28(d) to  Registrant's
         Registration No.
         33-44551 on Form S-8, filed December 18, 1991).
     (j) Stock  Appreciation  Rights Agreement  relating to Non-Qualified  Stock
         Options   (incorporated   herein  by  reference  to  Exhibit  28(e)  to
         Registrant's Registration No.
         33-44551 on Form S-8, filed December 18, 1991).
     (k) Limited Stock Appreciation Rights Agreement relating to Incentive Stock
         Options   (incorporated   herein  by  reference  to  Exhibit  28(f)  to
         Registrant's Registration No.
         33-44551 on Form S-8, filed December 18, 1991).

                                       22
<PAGE>

</TABLE>
<TABLE>

<CAPTION>

<S>                                                                                            <C>    

Regulation S-K                                                                                 Exhibit to
Exhibit Number                                                                                 this Report

     (l) Limited Stock  Appreciation  Rights Agreement relating to Non-Qualified
         Stock  Options  (incorporated  herein by reference to Exhibit  28(g) to
         Registrant's Registration No.
         33-44551 on Form S-8, filed December 18, 1991).
     (m) 1982  Key  Employees   Performance   Unit  Plan  for   Registrant   and
         Subsidiaries,  as amended  December  18, 1991  (incorporated  herein by
         reference to Exhibit F to  Registrant's  Annual Report on Form 10-K for
         the year ended December 31, 1991,  file number 1-7155,  filed March 26,
         1992).
     (n) Key Employees Performance Unit Plan for Registrant and Subsidiaries, as
         amended  April 18,  1995  (incorporated  by  reference  to Exhibit B to
         Registrant's Proxy Statement dated March 10, 1995, file number 1-7155).
     (o) Corporate   Management  Incentive  Plan,  as  amended  April  18,  1995
         (incorporated  herein by reference to Exhibit A to  Registrant's  Proxy
         Statement dated March 10, 1995, file number 1-7155).
     (p) 1989  Key  Employees   Restricted   Stock  Plan  for   Registrant   and
         Subsidiaries,  as  amended  April  18,  1995  (incorporated  herein  by
         reference to Exhibit D to Registrant's  Proxy Statement dated March 10,
         1995, file number 1-7155).
     (q) Restricted Stock Agreement (incorporated herein by reference to Exhibit
         L to  Registrant's  Annual  Report  on Form  10-K  for the  year  ended
         December 31, 1989, file number 1-7155, filed March 26, 1990).
     (r) Form of Change-in-Control  Severance Agreement,  approved July 19, 1989
         (incorporated  herein by reference to Exhibit M to Registrant's  Annual
         Report on Form 10-K for the year ended  December 31, 1989,  file number
         1-7155, filed March 26, 1990).
     (s) Supplemental  Executive  Benefit  Plan,  as amended  December  21, 1994
         (incorporated  herein by reference to Exhibit G to Registrant's  Annual
         Report on Form 10-K for the year ended  December 31, 1994,  file number
         1-7155, filed March 27, 1995).
     (t) Restricted Stock Plan for Non-Employee Directors, adopted July 20, 1994
         (incorporated by reference to Exhibit E to Registrant's Proxy Statement
         dated March 10, 1995, file number 1-7155).
     (u) Executive Transition Plan, adopted May 17,1995                                                Exhibit G^
     (v) Agreement of Limited  Partnership  of D&B Investors  L.P.,  dated as of
         October  14, 1993  (incorporated  herein by  reference  to Exhibit H to
         Registrant's Annual Report on Form 10-K for the year ended December 31,
         1993, file number 1-7155, filed March 25, 1994).
     (w) Purchase Agreement and Purchase  Agreement  Amendment dated October 14,
         1993 among D&B Investors L.P. and other parties (incorporated herein by
         reference to Exhibit I to  Registrant's  Annual Report on Form 10-K for
         the year ended December 31, 1993,  file number 1-7155,  filed March 25,
         1994).
     (x) Consulting  Agreement,  dated  March 6, 1995,  between  Registrant  and
         Charles W. Moritz  (incorporated  herein by  reference  to Exhibit H to
         Registrant's Annual Report on Form 10-K for the year ended December 31,
         1994, file number 1-7155, filed March 27, 1995).
     (y) Memorandum of Agreement,  dated April 13, 1995,  between Registrant and
         Serge Okun  (incorporated  by reference  to Exhibit 10 to  Registrant's
         Quarterly Report on Form 10-Q for the quarter ended June 30, 1995, file
         number 1-7155, filed August 10, 1995).
     (z) Agreement and Release, dated July 20, 1995, between Registrant and
         Edwin A. Bescherer, Jr. (incorporated by reference to Exhibit 10 to Registrant's
         Quarterly Report on Form 10-Q for the quarter ended September 30, 1995, file number
         1-7155, filed November 10, 1995).

</TABLE>
                                       23
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                                            <C>     

Regulation S-K                                                                                 Exhibit to
Exhibit Number                                                                                 this Report
(11) Statement Re Computation of Per Share Earnings.
         Computation of Earnings Per Share of Common Stock on a Fully Diluted
         Basis                                                                                 Exhibit.A^
(12) Statement Re Computation of Ratios.
         Not applicable.
(13) Annual Report to Security Holders.
         1995 Annual Report                                                                    Exhibit D^

(18) Letter Re Change in Accounting Principles.
         Not applicable.
(19) Report Furnished to Security Holders.
         Not applicable
(21) Subsidiaries of the Registrant.
         List of Active Subsidiaries as of January 31, 1996                                    Exhibit B^

(22) Published Report Regarding Matters Submitted to a Vote of Security Holders.
         Not applicable.
(23) Consents of Experts and Counsel.
         Consent of Independent Public Accountants                                             Exhibit C^

(24) Power of Attorney.
         Not applicable.
(27) Financial Data Schedules                                                                  Exhibit H^
(28) Information from Reports Furnished to State Insurance Regulatory Authorities.
         Not applicable.
(99) Additional Exhibits.
         Not applicable.

<FN>



^Filed electronically.
</FN>
</TABLE>
                                       24








<TABLE>

                                                                                                                           EXHIBIT A


                                         THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES

                                         COMPUTATION OF EARNINGS PER SHARE OF COMMON STOCK
                                                      ON A FULLY DILUTED BASIS


Dollar Amounts in Millions, Except Per Share Data                                      1995           1994                1993
                                                                                            (Average share data in thousands)
<CAPTION>
<S>                                                                                 <C>                <C>                 <C>    

Weighted average number of shares                                                   169,522            169,946             177,181

Dilutive effect of shares issuable as of year-end under stock option
   plans, stock appreciation rights and restricted stock plan                         2,061              1,668               1,789

Adjustment of shares applicable to stock options and stock
   appreciation rights exercised during the year                                         25                 50                  88
                                                                                  -------------------------------------------------
                                                                                                                                 
                        
Weighted average number of shares on a fully diluted basis                          171,608            171,664             179,058
                                                                                  -------------------------------------------------
                                                                                  

Income Before Cumulative Effect of Changes in Accounting Principles. . . .           $320.8             $629.5             $ 428.7
Cumulative Effect to January 1, 1993, of Changes in Accounting Principles:
   -SFAS No. 106, "Employers' Accounting for Postretirement  Benefits
    Other Than Pensions," Net of Income Tax Benefits of $93.7                             -                  -              (140.6)

   -SFAS No. 112, "Employers' Accounting for Postemployment Benefits,"
   Net of Income Tax Benefits of $150.0                                                   -                  -              (250.0)

                                                                                   ------------------------------------------------
                                
Net Income                                                                           $320.8             $629.5            $   38.1

                                                                                   ------------------------------------------------

Earnings per share of common stock on a fully diluted basis:
Before Cumulative Effect of Changes in Accounting Principles                         $1.87              $3.67             $  2.39
Cumulative Effect to January 1, 1993, of Changes in Accounting Principles:
   -SFAS No. 106, "Employers' Accounting for Postretirement Benefits
    Other Than Pensions"                                                                 -                  -               (.78)

   -SFAS No. 112, "Employers' Accounting for Postemployment Benefits"                    -                  -              (1.39)
                                                                                  ========= ====== =========== ===== =============
Net Income                                                                           $1.87(a)           $3.67 (a)         $  .22 (a)
                                                     
                                                                                  ========= ====== =========== ===== =============

<FN>

Note:  (a) Also reflects Earnings Per Share on a primary basis.
</FN>



                                       A-1



</TABLE>










                                                                



<TABLE>
                                                                     EXHIBIT B

                                                                                           

                        THE DUN & BRADSTREET CORPORATION
               LIST OF ACTIVE SUBSIDIARIES AS OF JANUARY 31, 1996

<CAPTION>

                                                                                            State or Other         % Ownership
                  Name                                                                      Jurisdiction of         100% Except
                                                                                            Incorporation            as Noted
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                           <C>                         <C>
                                       

A. C. NIELSEN COMPANY                                                                         Delaware
         A. C. Nielsen (Argentina) S.A.                                                       Delaware
                  Control Publicitario S.A.                                                   Argentina
                  IPSA S.A.                                                                   Argentina                   80.25
                  IPSA Nielsen Argentina S.A.                                                 Argentina
         Dun & Bradstreet Information Services Ges.mbH                                        Austria
                  CMIS Coordinierte Management Informations Systeme Ges.mbH                   Austria
                  ANR Piackutato Kft.                                                         Hungary
         A. C. Nielsen Company (Belgium) S.A.                                                 Belgium
                  The Dun & Bradstreet Corporation & Co. SNC                                  Belgium
         Palmetto Assurance Ltd.                                                              Bermuda
         Dun & Bradstreet Canada Holding, Ltd.                                                Canada
                  The D&B Companies of Canada Ltd.                                            Canada
                           Dun & Bradstreet Finance Inc.                                      Canada
                           Nielsen Korea Limited                                              Korea
                           Dun & Bradstreet Software Services Canada L.P.                     Delaware
         A. C. Nielsen Chile Limitada                                                         Chile
                  A. C. Nielsen Chile S.A.                                                    Chile                       51.0
         A. C. Nielsen de Colombia S.A.                                                       Colombia                    94.0
                  Nielsen del Ecuador S.A.                                                    Ecuador
         ANR Amer Nielsen Research Limited                                                    Cyprus                      51.0
         Teollisuuden Tielopalvelu Industrial Intelligence Ltd. Oy                            Finland
                  A. C. Nielsen Finland Oy                                                    Finland
                           Finnpanel Oy                                                       Finland                     50.0
         A. C. Nielsen S.A.                                                                   France
                  D&B Finance France                                                          France
                  Dun & Bradstreet-France, S.A.                                               France
                           S&W S.A.                                                           France
                                    S&W S.A.                                                  Belgium
                  Dun & Bradstreet Shared Services SARL                                       France
                  Dun & Bradstreet Software Services (France) S.A.                            France
                  ERIM S.A.                                                                   France
                  Moody's France S.A.                                                         France
                  Panel de Gestion S.A.R.L.                                                   France
         Amer-Nielsen Research Hellas S.A.                                                    Greece                      80.0
         A. C. Nielsen of Ireland Limited                                                     Ireland
         D & B Group Limited                                                                  Ireland
         D&B Marketing Information Services S.p.A                                             Italy
                  C.R.A. S.r.l.                                                               Italy                       60.0
                           Telepanel S.A.                                                     Italy
                  SITA, Societa per gli Indici Tessile e Abbigliamento-S.r.l.                 Italy                       60.0
                  Ciser S.r.l.                                                                Italy
                  Management Tools S.r.l.                                                     Italy                       60.0
                  Dun & Bradstreet Holding (Belgium) S.A.                                     Belgium
                                     

                                       B-1

<PAGE>





A. C. NIELSEN COMPANY  (Continued)
         Nielsen Japan K.K.                                                                    Japan
         A. C. Nielsen Company de Mexico, S.A. de C.V.                                         Mexico
                  Inmobiliaria Zeta, S.A. de C.V.                                              Mexico
         A. C. Nielsen (N.Z.) Limited                                                          New Zealand
                  AGB McNair Holdings Limited                                                  New Zealand
                           AGB Research NZ Ltd.                                                New Zealand
                                    Hunter AGB Ltd.                                            New Zealand
                                    Media Research Services Ltd.                               New Zealand                 75.0
                                    OTR Research Limited                                       New Zealand
                                    Spectrum Research Ltd.                                     New Zealand
                  Market Research (NZ) Ltd.                                                    New Zealand
         Nielsen Norge as                                                                      Norway                      98.9
         A/S Norsk Reklame-Statistikk                                                          Norway                      83.7
         A. C. Nielsen de Panama S.A.                                                          Panama
         A. C. Nielsen Peru S.A.                                                               Peru
         Nedro-Nielsen Estudios de Mercado, Lda.                                               Portugal
         A. C. Nielsen P.R. Inc.                                                               Puerto Rico
         Dun & Bradstreet Norden AB                                                            Sweden
                  A. C. Nielsen Company A.B.                                                   Sweden
                  Dun & Bradstreet Soliditet AB                                                Sweden
                  Dun & Bradstreet Finland OY                                                  Finland
         A. C. Nielsen Singapore Pte. Ltd.                                                     Singapore
         Dun & Bradstreet Holdings Spain B.V.                                                  The Netherlands
                  Dun & Bradstreet S.A.                                                        Spain
                           A. C. Nielsen Company S.A.                                          Spain
                                    Infoadex S.A.                                              Spain                       50.0
                           Panel Internacional S.A.                                            Spain
         A. C. Nielsen Management Services S.A.                                                Switzerland
         A. C. Nielsen S.A.                                                                    Switzerland
         IHA Institut for Marktanalysen                                                        Switzerland                 50.0
         ACN/PIB Partners                                                                      Connecticut                 50.01
         Addex, Inc.                                                                           Delaware
                  Nieuw Willemstad Holdings, Inc.                                              Delaware
         NCH Promotional Services, Inc.                                                        Delaware
         Nielsen Holdings, Inc.                                                                Delaware
         Nielsen Leasing Corporation                                                           Delaware
         Panel Internationel S.A.                                                              Delaware

AMERICAN CREDIT INDEMNITY COMPANY                                                              New York                    95.0

D&B CORPORATION JAPAN K.K.                                                                     Japan

D&B ENTERPRISES, INC.                                                                          Delaware
         Information Associates, L.P.                                                          Delaware                    50.0


                                      B-2
<PAGE>



D&B (R.I.C.) LTD.                                                                              Delaware
         Dun & Bradstreet India Private Limited                                                India
                  Dun & Bradstreet Marketing Research Private Limited                          India                       70.0
         Dun & Bradstreet-Satyam Software Private Limited                                      India                       76.0
         Dun & Bradstreet East-Vent Ltd.                                                       Delaware                    80.0
                  Dun & Bradstreet C.I.S.                                                      Russia

D&B TRANSPORTATION SERVICES COMPANY, INC.                                                      Delaware

DBHC, INC.                                                                                     Delaware
         Dun & Bradstreet HealthCare Information Inc.                                          Illinois

DUN & BRADSTREET COMPUTER LEASING, INC.                                                        Delaware
         Fillupar Leasing Partnership                                                          Delaware                    98.0

DUN & BRADSTREET DIVESTITURE, INC.                                                             Delaware

DUN & BRADSTREET HOLDINGS, INC.                                                                Delaware
         Dun & Bradstreet Pension Services, Inc.                                               Delaware
                  NA Insurance Services, Inc.                                                  California
         Erisco, Inc.                                                                          New York

DUN & BRADSTREET, INC.                                                                         Delaware
         D&B Investors L.P.                                                                    Delaware                    99.0
         Dun & Bradstreet Life Insurance Company                                               Arizona
         Dun & Bradstreet Program Management Services, Inc.                                    Delaware
         Dun & Bradstreet RMS Franchise Corporation                                            Delaware
         Duns Holding, Inc.                                                                    Delaware
                  D&B Acquisition Corp.                                                        Delaware
                  Duns Licensing Associates, L.P.                                              Delaware                    82.5
                           Corinthian Leasing Corporation                                      Delaware
         Mergex, Inc.                                                                          Delaware

DUN & BRADSTREET INTERNATIONAL, LTD.                                                           Delaware
         Dun & Bradstreet S.A.                                                                 Argentina
         Arrebnac Pty. Ltd.                                                                    Australia
                  Dun & Bradstreet Pension Plan Pty. Ltd.                                      Australia
                           A. C. Nielsen (Holdings) Pty. Limited                               Australia
                                    A. C. Nielsen Australia Pty. Limited                       Australia
                                    AGB McNair Holdings Pty. Limited                           Australia
                                            AGB Research Holdings Pty. Limited                 Australia
                                                     Tart Research Pty. Limited                Australia
                                                     AGB McNair Pty. Limited                   Australia
                                                              McNair Anderson                  Australia
                                                                             Associates Pty. Limited
                                    Marketing Insights Pty. Ltd.                               Australia

                                      B-3
<PAGE>



DUN & BRADSTREET INTERNATIONAL, LTD.  (Continued)
         Arrebnac Pty. Ltd.  (Continued)
                  Dun & Bradstreet Pension Plan Pty. Ltd.  (Continued)
                           College Mercantile Pty. Ltd.                                          Australia
                                    Dun & Bradstreet (Australia) Pty. Limited                    Australia
                           Dun & Bradstreet (Nominees) Pty. Ltd.                                 Australia
                           Dun & Bradstreet Unit Trust                                           Australia
                                    Dun & Bradstreet Software Services Australia Pty Limited     Australia
                           Moody's Investors Service Pty. Limited                                Australia
                           Nandette Pty. Limited                                                 Australia
                                    Australian Independent Media Data Pty. Limited               Australia                   50.0
                  IMS Australia Pty. Ltd.                                                        Australia
                           Amfac Pty. Limited                                                    Australia
                           Chemdata Pty. Limited                                                 Australia
                                      Data Design Hisoft Pty. Limited                            Australia
                                      Medrecord Australia Pty. Limited                           Australia
                           Permail Pty. Limited                                                  Australia
         N.V. Dun & Bradstreet-Eurinform S.A.                                                    Belgium
         Dun & Bradstreet do Brasil Ltda.                                                        Brazil
                  Companhia Brasileira de Pesquisa e Analise                                     Brazil                      50.0
         Dun & Bradstreet Ltda.                                                                  Chile
         Dun & Bradstreet International Consultant (Shanghai) Co. Ltd.                           China
         Dun & Bradstreet Holdings-France, Inc.                                                  Delaware
                  Kosmos Business Information Limited                                            England
         D & B Group, Ltd.                                                                       Delaware
                  A. C. Nielsen (Holdings) Limited                                               England
                           A. C. Nielsen Company Limited                                         England
                                    Dataquest Europe Limited                                     England
                                            Dun & Bradstreet Finance Ltd.                        England
                                    Dun & Bradstreet Software Services Limited                   England
                                             Dun & Bradstreet Software Services (England ) Ltd   England
                           Dun & Bradstreet Software Services Medium Systems Limited             England
                  Advance-Peterholm Group Ltd.                                                   England
                           D & B Telephone Company Ltd.                                          England
                           D&B PCNet Ltd.                                                        England
                  D&B Europe Limited                                                             England
                           Dun & Bradstreet Limited                                              England
                                    Dun & Bradstreet Limited                                     Ireland
                  Dun & Bradstreet (U.K.) Ltd.                                                   England
                           Dun & Bradstreet (U.K.) Pension Plan Trustee Company Ltd.             England
                  DunsGate Limited                                                               England
                  IMS Holdings (U.K.) Limited                                                    England
                           Intercontinental Medical Statistics Ltd.                              England
                                    Imsworld Publications Ltd.                                   England
                           IMS Nominees Limited                                                  England
                           IMS Sold Out Limited                                                  England
                           Medical Direct Mail Organisation Ltd.                                 England
                           PMS International Limited                                             England

                                      B-4
<PAGE>



DUN & BRADSTREET INTERNATIONAL, LTD.  (Continued)
         D & B Group, Ltd (Continued)
                  IMS Holdings (U.K.) Limited (Continued)
                           Pharma Strategy Group Limited                                          England
                  Moody's Investors Service Limited                                               England
                  ST Europe Ltd.                                                                  England
         Dun & Bradstreet Credit Control, Ltd.                                                    Delaware
                  Dun & Bradstreet (HK) Limited                                                   Hong Kong
         Dun & Bradstreet Portfolios-Holland, Inc.                                                Delaware
                  Dun & Bradstreet Finance B.V.                                                   The Netherlands
         Dun & Bradstreet (Israel) Ltd.                                                           Israel
         Dunbrad, Inc.                                                                            Delaware
                  Dun & Bradstreet Credit Reporting (Israel)                                      Israel
         Wiri Beleggingen B.V.                                                                    The Netherlands
                  Dun & Bradstreet Kosmos S.p.A.                                                  Italy
                           Argus Situazioni Aziendali S.r.l.                                      Italy
                           Consorzio Manifatturieri S.r.l.                                        Italy
                           Orefro Data S.r.l.                                                     Italy
                           Orefro L'Informazione S.p.A.                                           Italy
                           Ore. Tel S.r.l.                                                        Italy
         D&B Information Services Japan K.K.                                                      Japan
         D&B Information Services (M) Sdn. Bhd.                                                   Malaysia
         Dun & Bradstreet S.A. de C.V.                                                            Mexico
         Dun & Bradstreet Nederland Holding B.V.                                                  The Netherlands
                  South African L.P. (No official name)                                           South Africa                50.0
                  Nielsen Marketing Research spol, s.r.o.                                         Czech Republic
                  Dun & Bradstreet Danmark Holding A/S                                            Denmark
                           AIM Nielsen A/S                                                        Denmark
                                    AIM Farmstat ApS                                              Denmark                     66.67
                           D & B International A/S                                                Denmark
                  Informations Medicales Et Statistiques SA                                       France
                  Perfect Data International N.V.                                                 The Netherlands Antilles
                           Perfect Data Services Nederland B.V.                                   The Netherlands
                  A. C. Nielsen (Nederland) B.V.                                                  The Netherlands
                           Centrum voor Marketing Analyses B.V.                                   The Netherlands             70.0
                  Dun & Bradstreet (C & EE) Holding B.V.                                          The Netherlands             70.0
                           Dun & Bradstreet spol s r.o.                                           Czech Republic
                           Dun & Bradstreet Hungaria Informacio Szolgaltato Korlatolt             Hungary                     88.73
           Felelosegu Tarsasag (d/b/a Dun & Bradstreet Hungaria Kft.)
                           Dun & Bradstreet Poland sp. z o.o.                                     Poland
                  Dun & Bradstreet Software Services (Nederland) B.V.                             The Netherlands
                           Dun & Bradstreet B.V.                                                  The Netherlands
                  IMS Services Nederland B.V.                                                     The Netherlands
                  Dun & Bradstreet Holding Norway AS                                              Norway
                           Dun & Bradstreet Norge AS                                              Norway
                  ANR Amer Nielsen Research Sp. z.o.o.                                            Poland

                                      B-5
<PAGE>



DUN & BRADSTREET INTERNATIONAL, LTD.  (Continued)
         Dun & Bradstreet (New Zealand) Limited                                                    New Zealand
         Dun & Bradstreet S.A.                                                                     Peru
         Dun & Bradstreet Portugal, Lda.                                                           Portugal
         Dun & Bradstreet (Singapore) Pte. Ltd.                                                    Singapore
         Ifico-Buergel A.G.                                                                        Switzerland
         Dun & Bradstreet S.A.                                                                     Uruguay
         Dun & Bradstreet C.A.                                                                     Venezuela
         Dun & Bradstreet Zimbabwe (Private) Limited                                               Zimbabwe


DUN & BRADSTREET INVESTMENTS CANADA INC.                                                           Canada

DUN & BRADSTREET LEASING INC.                                                                      Canada

DUN & BRADSTREET SOFTWARE HOLDINGS, INC.                                                           Delaware
         DBC Holding Corp.                                                                         Delaware
                  Dun & Bradstreet Software Services, Inc.                                         Georgia
                           Dun & Bradstreet Software Services Australia Holdings Pty. Ltd.         Australia
                           DBS-Dun & Bradstreet Software Services do Brasil Ltda.                  Brazil
                           Dun & Bradstreet Software Services (Canada) No. 2 Limited               Canada
                           Dun & Bradstreet Software Services Hong Kong Limited                    Hong Kong
                           D&B Technology Asia K.K.                                                Japan
                           D&BS Services (M) Sdn. Bhd.                                             Malaysia
                           Dun & Bradstreet Software Services New Zealand Limited                  New Zealand
                           Dun & Bradstreet Software Services (S) PTE Ltd.                         Singapore
                           Dun & Bradstreet Software Services International, Inc.                  Georgia

DUN-DONNELLEY PUBLISHING CORPORATION                                                               Delaware

DUNS INVESTING CORPORATION                                                                         Delaware

GARTNER GROUP, INC.                                                                                Delaware                 52.3
         Gartner Group Pacific Pty Limited                                                         Australia
         Gartner Group Scandinavia, A/S                                                            Denmark
         Gartner Group UK Ltd.                                                                     England
         Gartner Group France S.A.R.L.                                                             France
         Gartner Group, GMBH                                                                       Germany
         Gartner Group Italia S.R.L.                                                               Italy
                  Nomos Ricerca S.r.l.                                                             Italy
                  Nomos Ricerca Services                                                           Italy
                  Nomos Ricerca Telecomunicazioni                                                  Italy
         Gartner Group Japan KK                                                                    Japan
         Gartner Group Nederland BV                                                                The Netherlands
         Gartner Group Norge, A/S                                                                  Norway
         Gartner Group Sverige, AB                                                                 Sweden

                                      B-6
<PAGE>



GARTNER GROUP, INC.  (Continued)
         Decision Drivers, Inc.                                                                    Delaware                   85.0
         Gartner Group Asia, Inc.                                                                  Delaware
         Gartner Group Credit Corporation                                                          Delaware
         Gartner Group Europe, Inc.                                                                Delaware
         Gartner Group Investment Corporation                                                      Delaware
                  RCI, LP                                                                          Massachusetts              58.0
         Gartner Group Sales, Inc.                                                                 Delaware
         GG Hong Kong, Inc.                                                                        Delaware
         GG Investment Management, Inc.                                                            Delaware
                  Gartner Enterprises, Ltd.                                                        Delaware
                  G.G. West Corporation                                                            Delaware
         New Science Associates Inc.                                                               Delaware
                  New Science Associates, Ltd.                                                     England
         RCI Management Corporation                                                                Delaware
         Real Decisions, Inc.                                                                      Connecticut
         Dataquest Incorporated                                                                    California
                  Dataquest Europe S.A.                                                            France
                  DATAQUEST Japan Limited                                                          Japan
                  Dataquest Asia Pacific Limited                                                   Hong Kong
                           DQ Research Pte. Ltd                                                    Singapore
                           Dataquest Taiwan Limited                                                Taiwan
                           Dataquest Research (Thailand) Limited                                   Thailand
         Gartner Group FSC, Inc.                                                                   Virgin Islands

I.M.S. INTERNATIONAL, INC.                                                                         Delaware
         Dun & Bradstreet Marketing Pty. Ltd.                                                      Australia
         Dun & Bradstreet (Australia) Holdings Pty.                                                Australia
                  Dun & Bradstreet (Australia) Group Pty. Ltd.                                     Australia
         IMS of Canada, Ltd.                                                                       Canada
         IMS Pacific Limited                                                                       Hong Kong
                  IMS HK Investments Ltd.                                                          Hong Kong
         IMS (NZ) Limited                                                                          New Zealand
                  IMS Investments (NZ) Limited                                                     New Zealand
         I.M.S. Portugal-Consultores Internacionais de Marketung Farmaceutico, Lda.                Portugal
         IMS International (South Africa) (Pty.) Ltd.                                              South Africa
         IMS Pharminform Holding AG                                                                Switzerland
                  Pharmadat Marktforschungs-Gesellschaft m.b.H.                                    Austria
                           Pharmacall Statistik Ges. m.b.H.                                        Austria
                  Informations Medicales Et Statistiques S.A.                                      Belgium
                  IMS Servicos Ltda.                                                               Brazil
                  Intercomunicaciones Y Servicio de Datos S.A. [k/a Interdata S.A.]                Colombia
                  IMS Medinform A.S.                                                               Czech Republic
                  Interdata Dominicana, S.A.                                                       Dominican Republic
                  Datandina Ecuador S.A.                                                           Ecuador

                                      B-7
<PAGE>



I.M.S. INTERNATIONAL, INC.  (Continued)
         IMS Pharminform Holding AG  (Continued)
                  IMS Egypt Limited                                                                  Egypt
                  Institute for Medical Statistics Oy                                                Finland
                  Asserta Centroamerica Medicion de Mercados, S.A.                                   Guatemala
                  SRG Holdings Limited                                                               Hong Kong
                           SRG Management Services Limited                                           Hong Kong
                                    Research Consulting Services Ltd.                                Hong Kong
                                    SRG China Ltd.                                                   Hong Kong
                                            Shanghai SRG Ltd.                                        China                   80.0
                                    SRG International (HK) Ltd.                                      Hong Kong
                                    SRG Research Services (HK) Ltd.                                  Hong Kong
                                    Survey Research HongKong Ltd.                                    Hong Kong
                                    Survey Research Asia Pacific Ltd.                                Hong Kong
                                            Survey Research Taiwan Ltd.                              Taiwan
                                    Survey Research Group Ltd.                                       Hong Kong
                                            SRG Guangzhou Ltd.                                       China                   92.0
                                    Survey Research Group Pte. Ltd.                                  Singapore
                                            SRG Research Canada Ltd.                                 Canada
                                                     D.J. Calhoun Marketing &                        Canada                  86.0
                                                                     Development Ltd.
                                                            Recherches en Marketing (Quebec) Inc.    Canada
                                            ASI Market Research Inc.                                 Japan
                                            Hankook Research Company                                 Korea                   50.0
                                            Survey Research Malaysia Sdn Bhd                         Malaysia
                                                     Target Marketing Promotions Sdn Bhd             Malaysia
                                            Consumer Pulse Inc.                                      Philippines
                                            Dealer Pulse Inc.                                        Philippines
                                            Media Pulse Inc.                                         Philippines
                                                     Philippine Monitoring Services Inc.             Philippines
                                            Research Philippines Unisearch Inc.                      Philippines
                                            Survey Research Singapore Pte. Ltd.                      Singapore
                                            Deemar Company Ltd.                                      Thailand
                                            SRG International Ltd.                                   New York
                  IMS Medinform Hungaria Market Research Services Ltd.                               Hungary
                  Interdata S.A. de C.V.                                                             Mexico
                  Informations Medicales & Statistiques S.A.R.L.                                     Morocco
                  I.M.S. (Nederland) B.V.                                                            The Netherlands
                           IMS Denmark ApS                                                           Denmark
                  I.M.S. Finance Nederland B.V.                                                      The Netherlands
                  Institute for Medical Statistics Norge A/S                                         Norway
                  Pharma Data Paraguaya S.R.L.                                                       Paraguay
                  Datandina S.A.                                                                     Peru
                  IMS Philippines, Inc.                                                              Philippines
                  Intercontinental Marketing Services Iberica, S.A.                                  Spain
                  Mercados Y Analisis, S.A. [k/a M.A.S.A.]                                           Spain
                  IMS Sweden AB                                                                      Sweden

                                      B-8
<PAGE>



I.M.S. INTERNATIONAL, INC.  (Continued)
         IMS Pharminform Holding AG  (Continued)
                  D&B Novinform AG                                                                   Switzerland
                           ICM Institut fur Credit Management AG                                     Switzerland
                  Data Coordination AG                                                               Switzerland
                           PMA Sociedad Anonima                                                      Argentina
                  IMS AG                                                                             Switzerland
                  IMS Information Medical Statistics AG                                              Switzerland
                           IMS Poland Limited Sp. z.o.o.                                             Poland
                  RCI Research Consultants AG                                                        Switzerland
                           Marketing Y Datos Limitada  (k/a Markdata Ltda.)                          Chile
                  Interstatistik AG                                                                  Switzerland
                           I M S Ges.m.b.H.                                                          Austria
                           Datec Industria e Comercio, Distribuidora Grafica                         Brazil
                                                                           e Mala Direta Ltda.
                  IMS Tunisia                                                                        Tunisia
                  IMS Tibbi Istatistik Ticaret ve Musavirlik Ltd Sirketi                             Turkey
                  Pharma Data Uruguaya S.A.                                                          Uruguay
                  PMV De Venezuela, C.A.                                                             Venezuela
         I.M.S. Financial, Inc.                                                                      Delaware
                  Dun & Bradstreet Germany Holding GmbH                                              Germany
                           ACN Marketing Research Holding GmbH                                       Germany
                                    A. C. Nielsen GmbH                                               Germany
                                            A. C. Nielsen Werbeforschung S&P GmbH                    Germany
                                    "P&S" Handelsberatung GmbH                                       Germany
                           Dun & Bradstreet Schimmelpfeng GmbH                                       Germany
                                    D&B Unterstutzungskasse GmbH                                     Germany
                                    Dun & Bradsteet Information Solutions GmbH                       Germany
                                    IMS Holding Deutschland GmbH                                     Germany
                                            IFNS Marktforschung GmbH                                 Germany
                                            IMS GmbH Institut fur Medizinische Statistik             Germany
                                                     IMS Data GmbH                                   Germany
                                                     I.M.S. Hellas Ltd.                              Greece
                                                     GPI Krankenhausforschung Gesellschaft           Germany                60.0
                                                             Fur Pharminformations Systems mbH
                                            MedVantage GmbH Integriertes                             Germany                60.0
                                                     Datenmanagement im Health Care-Markt
                                    Midoc Medizinische Informations-und Dokumentations-              Germany
                                                                                  Gesellschaft m.b.H.
                  Data Coordination (Israel) Ltd.                                                    Israel
                  IMS Japan Ltd. KK                                                                  Japan
                           Japan T.K.                                                                Japan
                  Nippon Computer Services, Inc.                                                     Japan
                  IMS Asia (1989) Pte. Ltd.                                                          Singapore
         Clark-O'Neill, Inc.                                                                         New Jersey
         IMS America, Ltd.                                                                           New Jersey
                  Coordinated Management Systems, Inc.                                               Delaware
                  Emron, Inc.                                                                        New Jersey

                                      B-9
<PAGE>



I.M.S. INTERNATIONAL, LTD.  (Continued)
         IMS Software Services, Ltd.                                                                 Delaware
         Intercontinental Medical Statistics International, Ltd.                                     Delaware
         Intercontinental Medical Statistics International, Ltd.                                     New York
         PJH Technology Solutions, Ltd.                                                              Delaware
                  Decision Surveys International (Pty.) Ltd.                                         South Africa
                           IMSA (Pty.) Ltd.                                                          South Africa
                           IPRA (Pty.) Ltd.                                                          South Africa
                           PMSA (Pty.) Ltd.                                                          South Africa

MOODY'S INVESTORS SERVICE, INC.                                                                      Delaware
         Moody's Canada Inc.                                                                         Canada
         Moody's Deutschland GmbH                                                                    Germany
         Moody's Asia Pacific Limited                                                                Hong Kong
         Moody's Japan Kabushiki Kaisha                                                              Japan
         Moody's Singapore Pte Ltd.                                                                  Singapore
         Moody's Investors Service Espana, S.A.                                                      Spain
         Financial Proformas, Inc.                                                                   Delaware
         Moody's Emerging Markets Service, Inc.                                                      Delaware
         Moody's Overseas Holdings, Inc.                                                             Delaware
                  Moody's Interbank Credit Service Limited                                           Cyprus

OAK INVESTMENTS LTD.                                                                                 Bermuda

PILOT SOFTWARE, INC.                                                                                 Delaware
         PES (Amsterdam) Holding en Finance B.V.                                                     The Netherlands
                  Pilot Software Pty. Ltd.                                                           Australia
                  Pilot Software Ltd.                                                                England
                           Thorn EMI Computer Software Ltd.                                          England
                  Pilot Software S.A.R.L.                                                            France
                  Pilot Software GmbH                                                                Germany
                  Pilot Software S.R.L.                                                              Italy
                  Pilot Software B.V.                                                                The Netherlands
                  Pilot Software Pte. Ltd.                                                           Singapore
                  Pilot Software AB                                                                  Sweden

SALES TECHNOLOGIES, INC.                                                                             Georgia

THE REUBEN H. DONNELLEY CORPORATION                                                                  Delaware
         RHD Systems, Inc.                                                                           Delaware
         Am-Don Partnership [d/b/a DonTech]                                                          Illinois               50.0
         The CenDon Partnership                                                                      Illinois               50.0
         C-Don Partnership                                                                           Pennsylvania           50.0
         Uni-Don Partnership                                                                         Florida

</TABLE>
                                      B-10

                                                         EXHIBIT C


                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


     We consent to the incorporation by reference in the registration statements
of The Dun & Bradstreet  Corporation on Forms S-8 (File Nos. 2-53006,  33-21719,
33-25774,  33-27144, 33-44551, 33-49060, 33-51005, 33-56289 and 33-64317) of our
reports  dated  January 23, 1996,  on our audits of the  consolidated  financial
statements and financial statement schedule of The Dun & Bradstreet  Corporation
as of December 31, 1995 and 1994 and for the years ended December 31, 1995, 1994
and 1993,  which reports are  incorporated by reference or included in this Form
10-K.



COOPERS & LYBRAND L.L.P.

Stamford, Connecticut
March 27, 1996

































                                       C-1



Dun & Bradstreet Business Segments


Marketing Information Services

Dollar amounts in millions             1995         1994          % change

Operating Revenue                     $  2,388.1    $  2,042.9      +16.9

Operating Income Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges*    $     337.2   $     277.1    +21.7

Operating Income                      $     125.6   $     285.3    -56.0

Operating Margin %  Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges*      +14.1          +13.6        +3.7

Operating Margin %                      +5.3           +14.0         -62.1

*  Excluding the impact of gains related to divestitures  and charges related to
   restructuring and other non-recurring actions.

Segment Performance
Reported  revenue for the segment rose 16.9 percent to $2.39  billion from $2.04
billion in 1994. Excluding the impact of a weaker U.S. dollar,  acquisitions and
timing  factors,  revenue  growth for the segment was 9 percent.  Excluding  the
impact of gains related to divestitures and charges related to restructuring and
other  non-recurring  actions,  operating  income  increased  by 21.7 percent to
$337.2  million  from  $277.1  million  in  1994,  primarily  reflecting  strong
performance at IMS.  Reported  operating  income declined 56.0 percent to $125.6
million  from  $285.3  million,  reflecting  the  impact of gains  and  charges.
Business Descriptions A.C. Nielsen markets retail measurement services; modeling
and  analytical   services;   consumer  panel  services;   marketing  and  sales
application  software;  information delivery services;  merchandising  services;
customized  research;  and retailer  services.  With operations in 88 countries,
A.C.  Nielsen is by far the leading  global  provider  of business  information,
analysis and insights to the worldwide  consumer products and services industry.
A.C. Nielsen's revenue was $1.29 billion,  up 17 percent on a reported basis and
up 6 percent on an underlying  basis.  IMS  International is the world's leading
provider   of   marketing,   sales-management   and  medical   information   and
decision-support  services for the  pharmaceutical  and  healthcare  industries.
IMS's revenue was $819 million, up 18 percent on a reported basis and 11 percent
on an underlying  basis.
                                      F-1

<PAGE>

Nielsen Media Research is the leading U.S. provider of
audience  measurement  services for  broadcast and cable  television  and online
electronic  media.  Its national and local television  information  services are
used by  networks  and  affiliates,  independent  stations,  syndicators,  cable
networks  and systems,  advertisers  and  advertising  agencies.  Nielsen  Media
achieved strong underlying revenue growth.

Risk-Management and Business Marketing Information Services
 
Dollar amounts in millions           1995          1994        % change
Operating Revenue                   $  1,734.1    $  1,605.7     +8.0
 
Operating Income Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges*   $     405.1   $     445.2    -9.0
 
Operating Income                     $     449.5   $     447.0     +.6
 
Operating Margin %  Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges*     +23.4            +27.7     -15.5
 
Operating Margin %                     +25.9            +27.8     -6.8
 
 
* Excluding the impact of gains related to divestitures and charges related to
   restructuring and other non-recurring actions.


Segment Performance
Reported  revenue for the segment  rose 8.0 percent to $1.73  billion from $1.61
billion in 1994.  Excluding the impact of the weaker  dollar,  acquisitions  and
divestitures,  segment revenue  increased by 6 percent.  Excluding the impact of
gains related to  divestitures  and charges related to  restructuring  and other
non-recurring  actions,  operating  income  decreased  by 9.0  percent to $405.1
million from $445.2 million a year ago, due in part to major  insolvencies  that
resulted in increased  incurred  losses of about $28 million at American  Credit
Indemnity, the credit insurance business slated for divestiture in 1996. Profits
also were dampened by weakness in DBIS's international operations, including the
impact  of  integrating  certain   acquisitions  and  the  effects  of  economic
conditions in Latin America.  Reported operating income increased 0.6 percent to
$449.5 million from $447.0  million,  reflecting in part the gain on the sale of
Interactive Data Corporation. Business Descriptions Dun & Bradstreet Information
Services  (DBIS) is the world's  leading  provider of business  information  and
decision-  support services that help customers in marketing,  commercial credit
and collections reduce risk, improve cash flow,  increase sales and revenues and
speed  payments.  DBIS gathers and manages  information  on more than 40 million
businesses  worldwide  and  markets  its  products  in more than 120  countries.
Revenue was $1.39 billion, up 11 percent on a reported basis and 6 percent on an
underlying  basis.  Revenue at  DBIS-U.S.  increased 6 percent to $766  million.
DBIS-Europe  reported 20 percent growth in revenue for the year, with underlying
revenue up  modestly  due to weakness in several  countries.  Moody's  Investors
Service is a leading global provider of financial  analysis,  opinion,  research
and  information.   Moody's  rates  debt  securities  issued  by  corporate  and
government entities, and publishes financial information in print and electronic
formats.  Moody's reported a moderate increase in 1995 revenue.  While the first
half of the year reflected  weakness in  corporate-bond  volumes and public-debt
refundings,  Moody's  performance  improved  sharply in the  second  half due to
increased volume in the corporate bond market.

                                      F-2
<PAGE>

Software Services
 
Dollar amounts in millions             1995          1994        % change
 
Operating Revenue                     $  457.4      $  405.9      +12.7
 
Operating Income Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges*    $    30.3     $    -0.8        -
 
Operating Loss                        $    -10.3    $    -3.6       -186.1
 
Operating Margin %  Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges*         +6.6         -.2           -
 
Operating Margin %                         -2.3         -.9        -155.6
 
* Excluding the impact of gains related to divestitures and charges related to
   restructuring and other non-recurring actions.

Segment Performance
Reported  revenue  rose 12.7 percent to $457.4  million  from $405.9  million in
1994.  Excluding the impact of the dollar and the acquisition of Pilot Software,
underlying revenue growth was 5 percent.
Excluding the impact of charges related to restructuring
and other non-recurring  actions,  operating income was $30.3 million,  compared
with a slight loss in 1994.  The  reported  operating  loss  increased  to $10.3
million  from $3.6  million in 1994  reflecting  restructuring  actions  and the
impact of the  non-recurring  charge.  Business  Descriptions  Dun &  Bradstreet
Software  is a leading  enterprise  software  provider.  It  markets  integrated
financial,  human  resources,  procurement,   manufacturing,   distribution  and
decision-support application suites, as well as maintenance and support services
for client/server and mainframe  customers.  Its SmartStream for the Distributed
Enterprise  (DE) is the first  suite of  integrated  client/server  software  to
distribute  information,  workflow and business  processes across an enterprise.
The company has almost 4,000  customers  in 50  countries.  D&B Software  posted
gains  in  revenues  and  customer   retention,   reflecting   strong  sales  of
client/server   software.   Client/server  revenue  increased  by  150  percent,
exceeding $100 million for the year.  Erisco provides  software and services for
managed  healthcare  administration.  Revenue  was up in  1995.  Pilot  Software
markets open,  online analytical  processing  (OLAP) software,  including visual
desktop analysis tools, scalable multi-dimensional servers,  data-mining servers
and related products. Pilot's underlying revenue rose solidly in 1995, led by 46
percent growth in its client/server product line.

                                  F-3
<PAGE>

Directory Information Services
 
Dollar amounts in millions              1995          1994        % change
 
Operating Revenue                    $  423.7      $  440.1       -3.7
 
Operating Income Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges*   $     204.0   $     214.2    -4.7
 
Operating Income                     $     186.3   $     248.0    -24.8
 
Operating Margin %  Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges*       +48.1          +48.7       -1.2
 
Operating Margin %                       +44.0          +56.4      -22.0
 
* Excluding the impact of gains related to divestitures and charges related to
   restructuring and other non-recurring actions.


Segment Performance
Reported revenue  decreased 3.7 percent to $423.7 million from $440.1 million in
1994 as a result of previously disclosed  contractual changes.  Underlying sales
grew 3.5 percent,  with Donnelley's  telephone company operations delivering the
strongest  gains.  Excluding  the impact of gains  related to  divestitures  and
charges related to  restructuring  and other  non-recurring  actions,  operating
income  decreased  4.7 percent to $204.0  million.  Reported  oper-ating  income
declined  24.9 percent to $186.3  million from $248.0  million,  reflecting  the
impact of the non-recurring charge.  Business Description Reuben H. Donnelley is
a leading provider of marketing,  sales and publishing services for yellow pages
advertising directories.  Donnelley serves as sales and marketing representative
for  directories   published  by  NYNEX,   and  publishes  and  sells  directory
advertising  on  behalf  of  Cincinnati  Bell and  Sprint.  Donnelley  also is a
proprietary  publisher  in the  mid-Atlantic  region  and  southern  California.
DonTech,  a  partnership  with  Ameritech,  serves  Chicago and other markets in
Illinois and northwestern Indiana.

                                      F-4
<PAGE>

Other Business Services
 
Dollar amounts in millions            1995          1994        % change
 
Operating Revenue                  $  411.8      $  401.1         +2.7
 
Operating Income Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges* $     63.8    $     52.3        +22.0
 
Operating Income                   $     61.2    $     110.0        -44.4
 
Operating Margin %  Before
  Restructuring Income/Expense - Net
  And Other Non-Recurring Charges*      +15.5         +13.0       +19.2
 
Operating Margin %                      +14.9         +27.4       -45.6

* Excluding the impact of gains related to divestitures and charges related to
   restructuring and other non-recurring actions.

Segment Performance
Reported revenue rose 2.7 percent to $411.8 million from $401.1 million in 1994.
Underlying  segment  revenue  increased by 25 percent.  Excluding  the impact of
gains related to  divestitures  and charges related to  restructuring  and other
non-recurring  actions,  operating  income  increased  by 22.0  percent to $63.8
million.  Reported  operating income declined 44.4 percent to $61.2 million from
$110.0 million in 1994,  reflecting primarily the impact of the 1994 gain on the
sale of the assets of DunsNet.  Business Descriptions Gartner Group is a leading
provider of research,  analysis and advisory services for information technology
users,  vendors and suppliers,  with offices or  representatives in more than 30
countries  worldwide.  D&B holds more than 50 percent of Gartner stock, which is
traded over the counter on the NASDAQ  national  market system  (GART).  Late in
1995,  Gartner  acquired  Dataquest,  formerly  a unit of The  Dun &  Bradstreet
Corporation. Gartner Group reported excellent growth in revenue. NCH Promotional
Services  provides  cents-off  coupon   redemption,   processing  and  financial
management  services  to  retailers,  and  promotion  analysis  and  information
management services to manufacturers.  NCH reported a slight decrease in revenue
reflecting a decline in worldwide coupon redemptions and competitive  pricing in
the industry.

                                      F-5

<PAGE>

FINANCIAL REVIEW
     On January 9, 1996, the Company  announced a plan to reorganize  into three
public  independent   companies  by  spinning  off  two  of  its  businesses  to
shareholders. The three companies will be: Cognizant Corporation,  consisting of
IMS  International,  Gartner Group,  Nielsen Media Research,  Pilot Software and
ERISCO;  The Dun and  Bradstreet  Corporation,  consisting  of Dun &  Bradstreet
Information  Services,  Moody's Investors  Service and Reuben H. Donnelley;  and
A.C. Nielsen. The companies will be focused on high-growth  information markets;
financial-information  services;  and  marketing  information  to the  worldwide
consumer-products  and services  industry.  In connection with the new strategy,
Dun & Bradstreet  Software and American  Credit  Indemnity (ACI) were slated for
divestiture. (See Notes 2 and 19 to the Consolidated Financial Statements.)

     The  Company's  earnings per share in 1995 was $3.80,  up 2.7% from $3.70 a
year ago, excluding a non-recurring after-tax charge of $324.2 million (or $1.91
per share) in the fourth quarter of 1995 for costs  principally  associated with
the Company's plan to reorganize.  Including the non-recurring pre-tax charge of
$448.4 million,  the Company's 1995 earnings per share was $1.89.  Net income in
1995 increased by 2.5% to $645.0 million from $629.5 million in 1994,  excluding
the charge cited above.  Including  the charge,  the Company  reported  1995 net
income of $320.8 million.
     Revenue  increased 10.6% in 1995 to $5,415.1  million from $4,895.7 million
in 1994,  driven by strong  revenue  performances  at IMS  International  (IMS),
Nielsen Media Research (Nielsen Media), Gartner Group Inc. (Gartner Group), A.C.
Nielsen and Dun & Bradstreet Information Services (DBIS).  Excluding the effects

                                      F-6

<PAGE>

of  acquisitions  and  divestitures,  timing  factors  affecting  the  Marketing
Information Services segment described below, and a weaker U.S. dollar,  revenue
grew 7.5%.
     Operating  income in 1995  increased by 4.8% to $970.2  million from $925.5
million in 1994, excluding the non-recurring charge of $448.4 million.  Included
in  operating  income  in 1995 was a $28  million  gain  related  to the sale of
warrants received in connection with the divestiture of Donnelley  Marketing and
gains totaling $105.1 million relating to the sale of Interactive Data and other
divestitures.  The Company also recorded a $12.8 million restructuring provision
primarily  to write off  software for product  lines that were  discontinued  at
Sales Technologies, and a provision of $77.2 million for postemployment benefits
expense.  In the fourth  quarter,  the  Company  also  recognized  a $24 million
one-time decline in employee medical costs.
     Operating  costs and selling and  administrative  expenses,  excluding  the
effect of acquisitions and divestitures, the non-recurring charge, restructuring
expense-net and the effect of the weaker dollar  increased 7.4% in 1995 compared
with 1994, reflecting the Company's aggressive investments in new revenue growth
initiatives,  the costs of integrating  certain  acquisitions  made in 1994, the
impact of  inflation  in Latin  America and an  increase  in incurred  losses at
American Credit Indemnity (ACI) due to several major insolvencies.
     Excluding  the  fourth  quarter  1995  charge  related  principally  to the
reorganization,  operating  margin  was 17.9% for 1995  compared  with 18.9% for
1994.
     The  Company  reported  1995  non-operating  expense-net  of $78.1  million
compared with  non-operating  expense-net of $46.3 million in 1994. The increase
in non-operating  expense-net in 1995 was due, in part, to higher U.S.  interest
expense from higher  average  borrowings  and higher  rates and higher  minority

                                      F-7

<PAGE>

interest expense related to Gartner Group and a limited partnership (see Note 11
to the Consolidated Financial  Statements).  Other expense-net included benefits
from tax sharing  agreements  with an Alaska Native  Corporation of $6.0 million
and $9.8 million in 1995 and 1994, respectively.
     The Company's effective tax rates were 27.7%, 28.4% and 29.5% in 1995, 1994
and 1993,  respectively,  excluding the effect of a net restructuring  charge in
1993. The declines in the effective  rates in 1994 and 1995 were a result of the
continuing favorable effects of global tax-planning actions.
     Return on average  shareholders' equity was 48.6%, 55.6% and 34.6% in 1995,
1994 and 1993, respectively,  excluding in 1995 the non-recurring fourth quarter
charge and in 1993 restructuring  expense-net of $277.5 million, a $21.0 million
gain from Gartner Group's sale of stock and the cumulative  effect of accounting
changes.
     Marketing Information Services reported a 16.9% increase in 1995 revenue to
$2,388.1 million from $2,042.9 million in 1994. Excluding the impact of a weaker
U.S. dollar, acquisitions and the positive effect on 1994's revenues of contract
changes with  pharmaceutical  customers by IMS, and new  contracts for secondary
market  coverage  by  Nielsen  Media  due to  Arbitron's  decision  to exit  the
television audience measurement business, revenue growth for the segment was 9%.
IMS reported 1995 revenue of $819 million,  up 18% on a reported basis,  and 11%
excluding the impact of a weaker U.S. dollar,  acquisitions and contract changes
discussed above. A.C. Nielsen reported 1995 revenue of $1,286 million, up 17% on
a reported  basis,  and up 6% excluding  the impact of a weaker U.S.  dollar and
acquisitions. Nielsen Media posted strong revenue growth for the year, excluding
the impact of timing factors  described above.  Operating income for the segment
                                      F-8
<PAGE>

decreased by 56% to $125.6  million from $285.3  million in 1994.  Excluding the
impact of  restructuring  income in 1995 and 1994,  the  postemployment  benefit
provision  in the third  quarter  and the  non-recurring  charge  in the  fourth
quarter of 1995, segment operating income increased 22%.
     Risk Management and Business Marketing  Information  Services reported 1995
revenue  growth of 8.0% to  $1,734.1  million  from  $1,605.7  million  in 1994.
Excluding the impact of the weaker U.S. dollar,  acquisitions and  divestitures,
segment revenue  increased by 6%. Moody's  reported a moderate  increase in 1995
revenue,  principally due to weakness in corporate-bond  volumes and public-debt
refundings  in the first half of the year.  DBIS' 1995  revenue  was up 10.7% to
$1,390 million on a reported basis, and rose 6% excluding the impact of a weaker
U.S. dollar and acquisitions. Revenue at DBIS U.S. increased 6% to $766 million.
While DBIS Europe  reported  20% growth in revenue for the year,  excluding  the
impact of a weaker U.S. dollar and acquisitions,  revenue was up modestly due to
weakness in several countries.  Operating income for the segment was essentially
unchanged at $449.5 million, compared with $447.0 million in 1994. Excluding the
impact of the gain from the sale of Interactive  Data,  restructuring  income in
1994,  the  postemployment  benefit  provision  in the  third  quarter  and  the
non-recurring  charge in the fourth quarter,  segment operating income decreased
by 9%, due, in part, to major  insolvencies that resulted in increased  incurred
losses of about $28 million at ACI,  planned for  divestiture  in 1996.  Segment
profits  in  1995  also  were  dampened  by  weakness  in  DBIS'   international
operations,  including the impact of integrating  certain  acquisitions  and the
effects of weak economic conditions in Latin America.
   
                                      F-9
<PAGE>

  Software  Services  reported  a 12.7%  increase  in 1995  revenue to $457.4
million from $405.9 million a year ago.  Excluding the impact of the weaker U.S.
dollar and the acquisition of Pilot Software,  underlying revenue growth was 5%.
D&B Software posted a gain in revenue for the year,  reflecting  strong sales of
client/server  software.  Client/server  revenue  increased  by  150%  in  1995,
exceeding $100 million for the year.  The segment's  operating loss increased to
$10.3 million from a loss of $3.6 million in 1994.  Excluding charges related to
restructuring  in 1995 and 1994,  postemployment  benefit charges and the fourth
quarter  non-recurring  charge,  segment  operating  income  was $30.3  million,
compared with a slight loss in 1994.
     Directory  Information Services reported a 3.7% decrease in 1995 revenue to
$423.7  million  from  $440.1  million a year ago,  as a result  of  changes  in
contractual  arrangements  with telephone  companies.  Underlying  1995 sales of
Directory  Information  Services  were up  modestly.  Operating  income  for the
segment  decreased by 25% to $186.3 million from $248.0  million.  Excluding the
impact of gains related to  divestitures,  charges related to  restructuring  in
1994 and the  non-recurring  charge in the  fourth  quarter,  segment  operating
income decreased by 5%.
     Other Business  Services  reported 1995 revenue of $411.8 million,  up 2.7%
from $401.1 million in 1994.  Excluding the divestiture of D&B Plan Services and
the weaker U.S. dollar, segment revenue increased by 25%. Gartner Group reported
excellent  revenue growth in 1995. NCH  Promotional  Services  reported a slight
decrease in 1995 revenue.  Operating  income for the segment  decreased 44.4% to
$61.2 million. Excluding the impact of the divestiture of D&B Plan Services, the
third-quarter 1994 gain on the sale of the assets of DunsNet, charges related to

                                      F-10

<PAGE>

restructuring in 1994, and the  non-recurring  charge,  segment operating income
increased 22%.
     In 1994, the Company  reported  earnings per share of $3.70,  up 10.1% from
$3.36 in 1993,  excluding the adoption of Financial  Accounting  Standards Board
(FASB) Statements of Financial  Accounting  Standards (SFAS) No. 112 and No. 106
and a net restructuring  charge of $166.7 million after tax, in 1993. (See Notes
3 and 7 to the Consolidated  Financial Statements.) Including these factors, the
Company  reported 1993 earnings per share of $.23.  Net income in 1994 increased
by 5.7% to $629.5  million from $595.4  million in 1993,  excluding  the factors
cited above.  Including these factors,  the Company  reported 1993 net income of
$38.1 million.
     Reported 1994 revenue increased by 3.9% to $4,895.7 million,  from $4,710.4
million in 1993.  Excluding the effects of  acquisitions  and  divestitures  and
timing  factors  affecting  the  Marketing  Information  Services and  Directory
Information  Services segments,  discussed below, 1994 revenue rose by about 2%.
For the full year,  the impact of the dollar was not  significant.  Good revenue
performance  at IMS,  Nielsen  Media and Gartner  Group was largely  offset by a
decline at Moody's  Investors  Service  resulting from the change in bond-market
conditions, a decrease in mainframe-related  revenue at D&B Software and by past
competitive  losses  at  A.C.  Nielsen  in  the  U.S.   (Excluding  these  three
businesses,   D&B's   full-year   underlying   revenue  was  up  about  5%,  and
fourth-quarter underlying revenue was up about 7%.)
     During the second  quarter  of 1994,  the  Company  took  further  steps to
improve  productivity.  The Company  divested  two  non-strategic  businesses  -
Thomson  Directories  Ltd.  (TDL)  and the  Machinery  Information  Division  of
Dataquest (MID) - and initiated other actions to restructure  certain operations

                                      F-11
<PAGE>

and businesses,  and to reduce costs and increase operating efficiencies.  These
restructuring  measures included office  consolidations,  the closedown of Sales
Technologies' European operations,  the discontinuance of certain production and
data-collection  systems and products,  as well as additional  steps to complete
certain  actions  initiated  in the fourth  quarter of 1993.  The pre-tax  costs
associated with these restructuring actions essentially offset a pre-tax gain of
$56.3 million on the two divestitures. (See Note 3 to the Consolidated Financial
Statements.)
     In the third quarter of 1994, several  non-recurring  gains and significant
changes in costs were included in the Company's  operating results.  As a result
of the decision to outsource communications services, the assets of DunsNet were
sold for a pre-tax gain of $36.0  million.  Dun & Bradstreet  Plan  Services was
divested  with no gain  recorded.  The Company also took  proactive  measures to
improve D&B's future  performance  by  accelerating  the  introduction  of newer
technologies,   which  resulted  in  a  charge  of  $38.8  million.  The  charge
principally  reflected the  revaluation of certain  computer  software and other
intangible  assets that will be replaced or no longer be used at DBS,  IMS, DBIS
and A.C.  Nielsen.  In addition,  a change in eligibility  requirements  for the
Company's  postretirement  medical  plan  resulted  in  a  curtailment  gain  of
approximately $25.7 million,  which was largely offset by a substantial increase
in spending for new-product development.
     In the fourth quarter of 1994, as part of the Company's  global  initiative
to improve  productivity  and increase  synergies,  the Company realized a $12.6
million   benefit-plan   curtailment  gain  due  to  workforce   reductions  and
divestitures  and  a  $10.2  million  gain  from  the  sale  of  A.C.  Nielsen's

                                      F-12

<PAGE>

headquarters in Northbrook,  Illinois.  The Company also realized a $9.8 million
benefit,  included in other  expense-net,  from tax sharing  agreements  with an
Alaska  Native  Corporation.  These  gains  partially  offset  the high level of
spending on new growth initiatives in the quarter.
     Reported operating income in 1994 increased by 11.5% to $925.5 million from
$830.0  million,  before  restructuring  expense-net  in 1993.  Operating-income
growth outpaced revenue growth primarily  because of improved  productivity from
workforce  reductions,   prior  restructuring  actions  and  other  company-wide
productivity initiatives.  Excluding the effects of acquisitions,  divestitures,
timing  factors  affecting  the  Marketing  Information  Services and  Directory
Information Services segments,  discussed below, and restructuring  expense-net,
D&B's 1994 operating income grew by about 10%.
     Operating  costs and selling and  administrative  expenses,  excluding  the
effect of  acquisitions  and  divestitures,  restructuring  expense-net  and the
effect of the weaker dollar increased .4% in 1994 compared with 1993, reflecting
productivity improvements.
     D&B  reported an 18.9%  operating  margin for 1994 - up from 16.0% in 1991.
Productivity actions ranged from a workforce reduction of about 5,000 since late
1993, to company-wide  consolidation of data-processing centers, real estate and
back-office accounting.
     The Company  reported  1994  non-operating  expense-net  of $46.3  million,
compared with non-operating  income-net of $35.5 million in 1993.  Non-operating
income-net in 1993 included a $21.0 million gain on the initial public  offering
of Gartner Group.  Non-operating  expense-net in 1994 was due in part to a lower
cash position as a result of cash payments for  acquisitions,  restructuring and
severance,  lower interest rates earned on  international  cash  investments and

                                      F-13

<PAGE>

higher interest rates paid on increased U.S. short-term  borrowings,  and higher
minority  interest expense related to two limited  partnerships  (see Note 11 to
the Consolidated Financial Statements) and to Gartner Group. These expenses were
partially  offset by benefits from tax sharing  agreements with an Alaska Native
Corporation. The cost of funds raised by one partnership, which provided funding
for the Company's 1993 share repurchases,  was more than offset by the favorable
impact on earnings per share of lower average shares outstanding.
     Marketing  Information Services reported a 9.3% increase in 1994 revenue to
$2,042.9 million from $1,868.3 million in 1993. Adjusted for the acquisitions of
SRG, AGB Australia and Amfac Chemdata,  the  divestiture of Donnelley  Marketing
Information  Services  (DMIS),  and the  positive  effect on 1994's  revenues of
contract  changes with  pharmaceutical  customers by IMS, and new  contracts for
secondary  market  coverage by Nielsen Media due to Arbitron's  decision to exit
the  television  audience  measurement  business,  1994  revenue  growth for the
segment was up about 6%. IMS reported 1994 revenue of $691 million, up about 13%
on a  reported  basis and up about 8%,  adjusted  for the  acquisition  of Amfac
Chemdata and the timing factors previously described. A.C. Nielsen reported 1994
revenue  of  $1,102.0  million,  up 4.8% on a  reported  basis  and up about 3%,
adjusted for  acquisitions  and the divestiture of DMIS.  Nielsen Media reported
excellent  revenue  growth in 1994.  Reported  operating  income for the segment
before  restructuring  expense-net  decreased 6.5% to $277.1 million from $296.5
million a year ago.  Adjusted  for  acquisitions,  the  divestiture  of DMIS and
timing  factors   discussed  above,   operating   income  before   restructuring
expense-net was down 18%. Operating income before  restructuring  expense-net in
                                      F-14
<PAGE>

1994 reflected  increased  investment  spending in the segment,  as well as past
competitive losses and higher costs in A.C. Nielsen's U.S.
business.
     Risk Management and Business Marketing  Information  Services reported 1994
revenue  growth of 2.7% to  $1,605.7  million  from  $1,564.2  million  in 1993.
Adjusted for the impact of the  acquisitions  of  Novinform  AG, S&W and Orefro,
segment  revenue was  essentially  unchanged,  held down by a decline at Moody's
Investors Service.  Moody's reported lower 1994 revenue,  principally due to the
dramatic  decline in  corporate-bond  volumes and public-debt  refundings.  DBIS
reported 1994 revenue of $1,256.3 million,  up 3.0% from 1993.  Adjusted for the
impact of acquisitions, DBIS' revenue was up about 1%. DBIS North America's 1994
revenue  was  essentially  unchanged,  held down by slightly  lower U.S.  credit
services revenue resulting from customers'  increased use of lower priced,  less
comprehensive  U.S.  credit  services  products.  Adjusted  for  the  impact  of
acquisitions,  DBIS  Europe's  1994  revenue  increased  by about  1%.  Reported
operating  income for the segment  before  restructuring  expense-net  increased
10.0% to $445.2 million from $404.6 million in 1993.  Adjusted for the impact of
acquisitions,  operating  income  before  restructuring  expense-net  was up 9%,
despite a decline at Moody's, due primarily to productivity gains at DBIS.
     Software  Services  reported  a 14.7%  decrease  in 1994  revenue to $405.9
million from $475.6  million in 1993.  DBS' 1994 revenue,  adjusted for the U.S.
dollar,  was down in line  with  the  segment,  due to  lower  mainframe-related
revenue.  The  Software  Services  segment  posted a slight  loss in 1994 before
restructuring expense-net,  due to a third-quarter charge for the revaluation of
computer  software.  Excluding  the charge,  the  segment  had a modest  profit,

                                      F-15

<PAGE>

compared with operating income before restructuring expense-net of $43.7 million
in 1993.
     Directory  Information Services reported a 2.4% decrease in 1994 revenue to
$440.1 million from $450.7  million in 1993,  largely as a result of the effects
of changes in publication dates for certain yellow pages directories.  Excluding
the impact of changes in publication  dates and the divestiture of TDL,  revenue
growth for 1994 was about 6%. Underlying sales of Directory Information Services
yellow pages  directories  were up slightly.  Reported  operating income for the
segment before restructuring  expense-net increased 15.6% to $214.2 million from
$185.2 million in 1993. Excluding the impact of changes in publication dates and
the divestiture,  segment operating income before restructuring  expense-net was
up 32%, reflecting significant productivity gains.
     Other Business Services  reported 1994 revenue of $401.1 million,  up 14.1%
from $351.6 million in 1993. Adjusted for Dataquest's divestiture of MID and the
divestiture of D&B Plan Services,  segment revenue  increased about 17%. Gartner
Group  reported  excellent  revenue  growth in 1994.  NCH  Promotional  Services
reported a decrease in 1994  revenue,  reflecting a decline in worldwide  coupon
redemptions  and competitive  pricing in the industry,  as well as the impact of
actions taken to improve cash flow and profitability.  Reported operating income
for the segment before  restructuring  expense-net  increased by 215.4% to $88.3
million from $28.0 million in 1993, due primarily to the  third-quarter  gain on
the sale of the assets of DunsNet.  Adjusted for Dataquest's  divestiture of MID
and the  divestiture  of D&B Plan  Services,  segment  operating  income  before
restructuring expense-net was up significantly,  due to the DunsNet gain and the
excellent performance at Gartner Group.

                                      F-16

<PAGE>

     In 1993,  the Company  reported  earnings per share of $3.36,  up 8.4% from
$3.10 in 1992,  excluding,  in 1993, the cumulative effect of accounting changes
and the net restructuring charge.  Nineteen ninety-three earnings per share were
reduced  by $.05 per  share as a result  of an  increase  in the U.S.  corporate
income tax rate.  Including the effect of these  factors,  the Company  reported
1993 earnings per share of $.23 and net income of $38.1 million.
     Operating revenue in 1993 was down .8% to $4,710.4 million from $4,750.7
million in 1992.  Excluding the effects of divestitures and acquisitions and the
Adverse impact of the stronger dollar, 1993 revenue was up about 3.5%.
     Operating income before restructuring expense-net in 1993 increased 5.6% to
$830.0  million  from  $785.9   million  in  1992.   Excluding  the  effects  of
divestitures  and  acquisitions,  the stronger U.S.  dollar,  and  restructuring
expense-net,  1993 operating income was up about 13%. Operating income decreased
to $552.5 million.

     Operating  costs and selling and  administrative  expenses,  excluding  the
effect of  acquisitions  and  divestitures,  restructuring  expense-net  and the
effect of the  stronger  dollar,  increased  1.7% in 1993  compared  with  1992,
reflecting productivity improvements.
     The  Company  reported  1993  non-operating  income-net  of $35.5  million,
compared with  non-operating  income-net of $9.3 million in 1992.  Non-operating
income-net  in 1993  included  a $21.0  million  gain  from the  initial  public
offering of Gartner Group.  Other  expense-net of $12.4 million in 1993 compared
with other expense-net of $2.0 million in 1992 reflected the minority interest's
share of income/loss of majority-owned subsidiaries and two limited partnerships

                                      F-17
<PAGE>

(see  Note  11  to  the  Consolidated   Financial   Statements).   Non-operating
expense-net in 1993 also reflected lower interest expense due in part to a lower
level of short-term borrowings,  a larger portfolio of marketable securities and
interest  income on notes  related to the sale of Datastream  International.  In
effect, a portion of the increase in interest  income-net  represented an offset
to the  absence of  operating  income  from  divested  businesses.  Adoption  of
Statements of Financial  Accounting Standards - In 1993, the Company adopted the
provisions of SFAS No. 112, "Employers' Accounting for Postemployment  Benefits"
and SFAS No. 106, "Employers' Accounting for Postretirement  Benefits Other than
Pensions."  The  adoption of SFAS No. 112 and SFAS No. 106 resulted in one-time,
non-cash, after-tax charges of $250 million and $140 million,  respectively,  in
the  first  quarter  of  1993.  (See  Note  7  to  the  Consolidated   Financial
Statements.)
     In the fourth  quarter  of 1995,  the  Company  recorded a charge of $448.4
million.  This charge  included an impairment loss of $218 million in connection
with the  adoption  of the  provisions  of SFAS  No.  121,  "Accounting  for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of".
     SFAS No. 121 requires that  long-lived  assets and certain  intangibles  be
reviewed for impairment  whenever  events or changes in  circumstances  indicate
that the carrying amounts of an asset may not be recoverable.  In general,  this
statement   requires   recognition  of  an  impairment  loss  when  the  sum  of
undiscounted expected future cash flows is less than the carrying amount of such
assets. The measurement for such impairment loss is then based on the fair value
of the asset. The charge principally  reflected the revaluation of certain fixed

                                      F-18

<PAGE>

assets, administrative and production systems and other intangibles that will be
replaced  or  will no  longer  be used at  A.C.  Nielsen,  IMS,  DBIS  and Dun &
Bradstreet  Corporate  headquarters  due,  principally,   to  the  new  business
strategies  that  will  result  from the  announced  plans to  spin-off  certain
businesses. (See Notes 2 and 19 to the Consolidated Financial Statements.)
     In October 1995, the FASB issued SFAS No. 123,  "Accounting for Stock-Based
Compensation," which requires that companies with stock-based compensation plans
either recognize compensation expense based on new fair value accounting methods
or disclose pro forma net income and earnings per share  assuming the fair value
method had been applied. The Company is evaluating the new statement and has not
determined  whether it will adopt the  recognition or disclosure  alternative of
the  statement.  Therefore,  the impact of adoption on the  Company's  financial
statements has not been  determined.  Restructuring - In line with the Company's
strategy of sharpening its focus on key markets for information services, during
1993, the Company sold DMIS,  redeemed preferred shares and notes related to the
sales of Donnelley  Marketing and Datastream  International and resolved certain
contingencies  related  to  other  divestitures.   As  a  result  of  the  above
transactions,  a $40.0 million  restructuring gain was recognized.  In 1993, the
Company  also  recognized  a $21.0  million  non-operating  gain  related to the
initial  public  offering of Gartner Group in which the Company holds a majority
interest.  In connection with the above operating and  non-operating  gains, the
Company  recorded $61.0 million of  restructuring  expense  related to workforce
reductions  (non-severance  costs) and  restructuring of certain  operations and
businesses.

                                      F-19

<PAGE>

     Additional  restructuring  actions were  initiated in the fourth quarter of
1993  totaling  $256.5  million.  (See  Note  3 to  the  Consolidated  Financial
Statements.)  These  actions  were  designed to achieve  long-term  productivity
improvement, reduce costs and leverage the Company's global synergies. The costs
associated with this plan, and all other  restructuring  actions,  included only
specific,  direct and incremental  costs that could be estimated with reasonable
accuracy and were clearly identifiable with the related plans.
     Costs included in the fourth quarter  restructuring  charge  included $54.0
million for the  consolidation  of fourteen  major data centers in North America
and Europe into two data centers in the U.S. and two centers  located in Europe,
resulting  principally in lease  termination  costs,  asset  writeoffs and other
costs  incident to the  consolidation  of such data  centers.  The Company  also
provided $117.2 million to initiate  approximately  seventy  separate actions to
reduce real estate costs by consolidating  office  facilities in each of fifteen
major  geographic  regions in the U.S.  and nine  geographic  regions in Europe.
Costs incurred included lease termination costs and asset writeoffs. A provision
of $19.1 million was taken to  consolidate  and  reengineer  the Company's  back
office accounting functions by consolidating thirty-five reporting entities into
one  accounting  center  for the U.S.  and  Canada,  and  twenty-five  reporting
entities into four primary  centers in Europe,  and to reengineer all accounting
processes and functions.  Costs incurred included project  implementation costs,
outside  consulting costs and asset  writeoffs.  The  restructuring  charge also
included $66.2 million to discontinue certain production systems at A.C. Nielsen
U.S. and DBIS U.S., due to accelerating the introduction of new technologies; to

                                      F-20

<PAGE>

discontinue  certain  data  collection  systems  of A.C.  Nielsen  U.S.;  and to
discontinue  products at A.C. Nielsen U.S., Sales Technologies and Erisco. Costs
principally  related to  writeoffs  of computer  software  and other  intangible
assets.
     At December 31, 1994 and 1995,  restructuring accruals for the 1993 synergy
actions   totaled  $134.8  million  and  $42.2  million,   respectively.   Other
restructuring accruals for workforce reductions  (non-severance costs) and other
actions from prior years totaled $44.4 million and $30.5 million at December 31,
1994  and  1995,  respectively.  (See  Note  3  to  the  Consolidated  Financial
Statements.)  The  remaining  balances  of the  restructuring  accruals of $72.7
million will be expended, primarily in cash, in 1996.
     The pre-tax  savings from the 1993 synergy  actions  totaled  approximately
$145  million  through   December  31,  1995,  and  were  expected  to  grow  to
approximately $100 million annually.  The pre-tax savings from the restructuring
actions taken in 1994 totaled $21 million through  December 31, 1995. The impact
of the planned  reorganization of D&B into three independent  companies on these
synergy projects is being evaluated.
     In 1994 and 1993, certain restructuring actions initiated in 1993, 1992 and
1991 were completed at a lower cost than originally  estimated and other actions
required more costs to implement than originally expected. In addition, costs to
complete certain actions being  implemented  changed based on revised  estimates
and experience to date. In a number of instances, new restructuring actions were
initiated to complement  or enhance  original  actions and certain  actions were
expanded,  contracted or discontinued based on changed circumstances.  While the
total costs of all  restructuring  actions  remained  unchanged,  the changes in
estimates and other  changes did impact  operating  income by business  segment.
(See  Notes  13 and  16 to  the  Consolidated  Financial  Statements.) 

                                      F-21
<PAGE>

     Non-U.S. Operating and Monetary Assets - The Company has operations in more
than 70 countries. Approximately 44% of the Company's revenues in 1995 were from
non-U.S.  operations,  including  approximately  29% from  European  operations.
Non-U.S.  operations  accounted for approximately 31% of the Company's operating
income in 1995, including European operations, which accounted for approximately
17%.  Changes in the value of non-U.S.  currencies  relative to the U.S.  dollar
cause fluctuations in U.S. dollar operating  results.  In 1995, foreign currency
translation  increased  U.S.  dollar  revenue  and  operating  income  growth by
approximately  3%. The effect of foreign  currency  translation  on revenue  and
operating income growth in 1994 was insignificant.
     From 1989 through 1993, the Company had used various financial instruments,
which have provided partial protection against foreign currency exposures versus
annual plan;  however,  this practice did not avoid year-to-year  fluctuation in
U.S. dollar operating  results resulting from foreign currency  translation.  In
1994, the Company discontinued this practice;  however, the cost/benefit of this
practice is periodically  reviewed and might be used in the future.  The Company
does enter into  foreign  exchange  forward  contracts  to hedge the  effects of
exchange rates on certain of the Company's non-U.S. net investments. (See Note 6
to the Consolidated Financial Statements.)

     Non-U.S.  monetary assets are maintained in currencies  other than the U.S.
dollar,  principally in Germany, Spain, Italy and Japan. Changes in the value of
these  currencies  relative  to the U.S.  dollar  are  charged  or  credited  to
shareholders'  equity. The effect of exchange rate changes during 1995 increased
the U.S.  dollar  amount of cash and cash  equivalents  by  approximately  $13.1
million.

                                      F-22
<PAGE>

  Liquidity and Financial  Position - At December 31, 1995,  cash,  cash
equivalents  and current and  non-current  marketable  securities  totaled  $578
million  (including  $128  million of  American  Credit  Indemnity's  marketable
securities,  a portion of which is subject to insurance regulation restriction),
an increase of $83 million from December 31, 1994, and  short-term  debt totaled
$445  million,  a decrease of $56 million from  December 31, 1994.  The combined
increase  in cash and  decrease  in  short-term  debt of $139  million  included
proceeds  from the sale of  businesses  of $216  million  (net of  payments  for
acquisitions  of $25 million)  which were more than offset by expected  payments
for postemployment  benefits and restructuring of $131 million and $101 million,
respectively.  Excluding the  aforementioned  items, the Company  generated $155
million of cash, which was partially the result of lower income tax payments net
of refunds ($79 million lower than in 1994).
     Net cash  provided  by  operating  activities  was $895.2  million,  $606.0
million and $959.9 million in 1995, 1994 and 1993, respectively. The increase of
$289.2  million in net cash provided by operating  activities in 1995,  compared
with 1994,  primarily  reflected lower  restructuring  payments ($41.6 million),
lower  postemployment  benefit  payments ($44.0 million) and a decrease in other
working capital items ($208.8 million)  reflecting lower income tax payments net
of refunds ($78.6 million) and higher deferred revenue ($50.4  million),  offset
in  part  by  increased  investment  in  accounts  receivable  ($99.7  million),
reflecting in part, increased revenues.
     Net cash used in  investing  activities  totaled  $311.8  million for 1995,
compared with $683.1 million and $409.9 million in 1994 and 1993,  respectively.
The decrease in cash usage in 1995 of $371.3 million  primarily  reflected lower
payments for acquisitions and equity investments  (included in Other Investments

                                      F-23
<PAGE>

and Notes  Receivable)  of  $232.2  million  and  higher  proceeds  from sale of
businesses ($97.6 million).  Capital  expenditures  were $286.2 million,  $272.5
million, and $235.7 million in 1995, 1994 and 1993, respectively.
  Cash received  ($241.3  million) during 1995,  principally from the sale of
Donnelley Marketing warrants and Interactive Data, was added to the general
funds of the Company.  Net cash used in financing activities totaled $546.4
million in 1995, compared with $253.8 million in 1994 and $353.8 million in
1993. The increase in cash usage in 1995 reflected
a decrease in U.S. short-term borrowings ($38.7 million) in 1995 compared with
an increase in 1994 of $194.6 million (net of payments for Alaska Native Corp. 
obligations of $166.2 million).
     The  Company  has  entered  into  interest  rate  swap  agreements,   which
effectively  fixed  interest  rates on $400 million of variable  rate debt, at a
weighted  average fixed rate payable of 7.07%.  (See Note 6 to the  Consolidated
Financial Statements.)
     In late 1996, third parties special  investors  interests ($500 million) in
an investment partnership (see Note 11 to the Consolidated Financial Statements)
will be  redeemed  for cash,  Company  stock,  a debt  instrument  issued by the
Company, or a combination  thereof, at the Company's  discretion.  Additionally,
the limited partners in the database licensing  partnership described in Note 11
will have the right to have their limited  partnership  interests ($125 million)
liquidated in late 1996.
     The Company has  announced  that in late 1996 it will be  reorganized  into
three   independent   companies  by  spinning  off  two  of  its  businesses  to
shareholders   and  divesting  D&B  Software  and  ACI.  (See  Note  19  to  the
Consolidated  Financial  Statements.)  Management  estimates  that one-time cash

                                      F-24
<PAGE>

outlays of $75 million  will be required to complete the  reorganization  of the
Company and additional  payments  approximating $70 million and $40 million will
be accelerated into 1996 from 1997 and 1998,  respectively.  These costs will be
recorded  as  incurred.  In  addition,  outlays  approximating  $70  million for
completion  of  previously  planned  restructuring  actions and $100 million for
postemployment benefits are expected in 1996.
     While the capital  structures of the three  independent  companies have not
been  concluded,  it is expected  that  financing  alternatives,  proceeds  from
planned   divestitures,   existing  portfolio  of  cash,  cash  equivalents  and
marketable  securities  and cash  generated  from  operations  will be more than
sufficient  to meet the needs of the three  Companies.  Dividends  - The regular
quarterly  dividend was increased to $.66 from $.65 per share on April 19, 1995.
The increase  brought  dividends per share in 1995 to $2.63, an increase of 2.7%
over the $2.56 paid in 1994. On an annualized  basis, the dividend rate of $2.64
was up 1.5% from the previous rate.
     On January 9, 1996 the board of  directors  approved a  first-quarter  1996
quarterly  dividend of $.66 per share,  payable March 8, 1996 to shareholders of
record at the close of business February 20, 1996. The Company  anticipates that
its current  dividend policy will be maintained  through at least the first half
of 1996. It is expected that dividend policies for all three independent  public
companies will be formulated consistent with comparable businesses. The dividend
payout range being  evaluated for the new Dun & Bradstreet is 55-to-60  percent,
and a  dividend  payout in the range of 20 percent  is under  consideration  for
Cognizant  Corporation.  A.C.  Nielsen  does not  anticipate  paying a dividend.

                                      F-25
<PAGE>


Common Stock  Information - The Company's common stock (symbol DNB) is listed on
the New York, London,  Tokyo, Zurich,  Geneva and Basel stock exchanges.  During
1995 and 1994, 85.5 million shares and 63.3 million shares,  respectively,  were
traded, representing 50.4% and 37.2% of the average number of shares outstanding
in the respective years. The number of shareholders of record declined to 14,390
at January 31, 1996 from 14,646 at January 31, 1995.
<TABLE>

     The following summarizes price and dividend-per-share information for Dun &
Bradstreet common stock as reported in the periods shown:
<CAPTION>
 
                                 Price Per Share ($)Dividends Paid
                       1995                                 1994                     Per Share ($)
<S>                        <C>           <C>               <C>        <C>            <C>        <C> 
                           High         Low                High       Low            1995       1994
                          --------------------             -----------------         -----------------
 First Quarter             55 1/4       48 1/2             64         57 7/8         .65        .61
 Second Quarter            55 1/2       50 1/2             59 3/4     55 1/4         .66        .65
 Third Quarter             59 1/8       51                 59 1/4     55 1/2         .66        .65
 Fourth Quarter            65 1/2       57                 60 3/4     51 7/8         .66        .65
                          --------------------             -----------------         -----------------
Year                       65 1/2       48 1/2             64         51 7/8         2.63       2.56

</TABLE>
                                      F-26

<PAGE>

REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Shareholders and the Board of Directors of The Dun & Bradstreet 
Corporation:

We have audited the accompanying consolidated statement of financial position of
The Dun & Bradstreet  Corporation  and  Subsidiaries as of December 31, 1995 and
1994, and the related  consolidated  statements of income,  shareholders' equity
and cash flows for the years  ended  December  31,  1995,  1994 and 1993.  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.
   We  conducted  our audits in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting  principles used and the significant  estimates made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
   In our opinion, the financial statements referred to above present fairly, in
all  material  respects,  the  consolidated  financial  position  of  The  Dun &
Bradstreet  Corporation  and  Subsidiaries as of December 31, 1995 and 1994, and
the consolidated  results of their operations and their cash flows for the years
ended December 31, 1995,  1994 and 1993, in conformity  with generally  accepted
accounting principles.
   As discussed in Note 2 to the consolidated financial statements, in 1995, the
Company  adopted  Statement of Financial  Accounting  Standards  (SFAS) No. 121,
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
be  Disposed  Of." In  addition,  as  discussed  in  Note 7 to the  consolidated
financial  statements,  in 1993, the Company  adopted SFAS No. 106,  "Employers'
Accounting  for  Postretirement  Benefits Other Than Pensions" and SFAS No. 112,
"Employers' Accounting for Postemployment Benefits."





Stamford, Connecticut
January 23, 1996

                                      F-27
<PAGE>

STATEMENT OF MANAGEMENT
RESPONSIBILITY FOR FINANCIAL STATEMENTS


To the Shareholders of
The Dun & Bradstreet Corporation:


Management  has  prepared  and is  responsible  for the  consolidated  financial
statements  and  related   information  that  appear  on  pages  9  to  35.  The
consolidated  financial statements,  which include amounts based on estimates of
management,  have been prepared in conformity with generally accepted accounting
principles.  Other financial information in the annual report is consistent with
that in the consolidated financial statements.
    Management  believes that the Company's  internal  control  systems  provide
reasonable assurance at reasonable cost that assets are safeguarded against loss
from  unauthorized  use or  disposition,  and that  the  financial  records  are
reliable for preparing financial  statements and maintaining  accountability for
assets.  These  systems are  augmented by written  policies,  an  organizational
structure providing division of responsibilities, careful selection and training
of qualified financial people and a program of internal audits.
    The independent accountants are engaged to conduct an audit of and render an
opinion on the  financial  statements  in  accordance  with  generally  accepted
auditing  standards.  These  standards  include an  assessment of the systems of
internal controls and tests of transactions to the extent  considered  necessary
by them to support their opinion.
    The Board of Directors,  through its Audit  Committee  consisting  solely of
outside  directors of the Company,  is responsible  for reviewing and monitoring
the Company's  financial reporting and accounting  practices.  Coopers & Lybrand
L.L.P.  and the  internal  auditors  each have full and free access to the Audit
Committee and meet with it regularly, with and without management.



Robert E. Weissman

- ------------------------
Robert E. Weissman
Chairman and
Chief Executive Officer



Nicholas L. Trivisonno
- ----------------------------------
Nicholas L. Trivisonno
Executive Vice President - Finance
and Chief Financial Officer


                                      F-28
<PAGE>

<TABLE>

The Dun & Bradstreet Corporation and Subsidiaries
Consolidated Statement of Income
Years Ended December 31,



Dollar amounts in millions, except per share data                                                   
<CAPTION>
                                                                            1995        1994          1993
                                                                            ---------------------------------
<S>                                                                         <C>         <C>           <C>    
Operating Revenue ........................................                  $5,415.1    $4,895.7      $4,710.4
Operating Costs ..........................................                   2,499.2     1,732.6       1,634.4
Selling and Administrative Expenses ......................                   2,039.9     1,816.5       1,872.3
Depreciation & Amortization ..............................                     474.5       421.1         373.7
Restructuring (Income)/Expense - Net .....................                    (120.3)        0           277.5
                                                                            ----------------------------------
Operating Income .........................................                     521.8        925.5        552.5
                                                                            ----------------------------------
Interest Income ..........................................                      31.7         31.2         51.6
Interest Expense .........................................                     (52.6)       (39.0)       (24.7)
Gain on Sale of Gartner Group Stock ......................                       0            0           21.0
Other Expense - Net ......................................                     (57.2)       (38.5)       (12.4)
                                                                            ----------------------------------
Non-Operating (Expense) Income - Net .....................                     (78.1)       (46.3)        35.5

Income Before Provision for Income Taxes and
  Cumulative Effect of Changes in Accounting Principles ..                     443.7        879.2         588.0
Provision for Income Taxes ...............................                     122.9        249.7         159.3
                                                                            -----------------------------------
Income Before Cumulative Effect of Changes in
  Accounting Principles ..................................                     320.8        629.5         428.7
Cumulative Effect to January 1, 1993, of Changes in
  Accounting Principles:
  -SFAS No. 106, "Employers' Accounting for Postretirement
   Benefits Other Than Pensions," Net of Income Tax
   Benefits of $93.7 .....................................                       -             -         (140.6)
  -SFAS No. 112, "Employers' Accounting for Postemployment
   Benefits," Net of Income Tax Benefits of $150.0 .......                       -             -         (250.0)
                                                                            ------------------------------------ 
Net Income ...............................................                    $320.8       $629.5         $38.1
                                                                            ------------------------------------

Earnings Per Share of Common Stock:
Before Cumulative Effect of Changes in
  Accounting Principles ..................................                     $ 1.89        $3.70         $2.42
Cumulative Effect to January 1, 1993, of Changes
  in Accounting Principles:
  -SFAS No. 106, "Employers' Accounting for Postretirement
   Benefits Other Than Pensions" .........................                       -              -            (.79)
  -SFAS No. 112, "Employers' Accounting for Postemployment
   Benefits" .............................................                       -              -           (1.40)
                                                                            -------------------------------------  
Net Earnings Per Share of Common Stock ...................                     $ 1.89        $3.70           $.23
                                                                            -------------------------------------  
Average Number of Shares Outstanding .....................                   169,522,000   169,946,000   177,181,000
                                                                            ------------------------------------- 
<FN>

The  accompanying  notes  are an  integral  part of the  consolidated  financial
statements.

</FN>
</TABLE>
                                      F-29
<PAGE>

<TABLE>

The Dun & Bradstreet Corporation and Subsidiaries
Consolidated Statement of Financial Position
December 31,
<CAPTION>

Dollar amounts in millions, except per share data                                                    

Assets                                                                            1995             1994
<S>                                                                               <C>              <C>    

Current Assets                                                       
Cash and Cash Equivalents                                                         $ 385.5          $ 335.4
Marketable Securities                                                                52.8             26.9
Accounts Receivable - Net                                                         1,451.7          1,256.5
Other Current Assets                                                                408.5            362.2
                                                                                ---------------------------
                    Total Current Assets                                          2,298.5          1,981.0
Investments
Marketable Securities                                                               139.5            133.1
Other Investments and Notes Receivable                                              336.9            366.4
                                                                                ---------------------------
                    Total Investments                                               476.4            499.5

Property, Plant and Equipment-Net                                                   874.4            918.5


Other Assets-Net
Deferred Charges                                                                    366.3            363.1
Computer Software                                                                   312.3            335.9
Other Intangibles                                                                   178.5            216.0
Goodwill                                                                          1,009.4          1,149.9
                                                                                ---------------------------
                    Total Other Assets-Net                                        1,866.5          2,064.9
                                                                                --------------------------- 
Total Assets                                                                     $5,515.8         $5,463.9
                                                                                --------------------------- 
Liabilities and Shareholders' Equity

Current Liabilities
Accounts and Notes Payable                                                         $802.1           $790.8
Accrued and Other Current Liabilities                                             1,364.3          1,300.4
Accrued Income Taxes                                                                 42.1             95.4
Redeemable Partnership Interests                                                    625.0              0.0
                                                                                ---------------------------
                    Total Current Liabilities                                     2,833.5          2,186.6

Unearned Subscription Income                                                        319.6            290.3
Postretirement and Postemployment Benefits                                          553.3            484.9
Deferred Income Taxes                                                               167.7            209.3
Other Liabilities and Minority Interests                                            459.2            974.2
                                                                                ---------------------------
Total Liabilities                                                                $4,333.3         $4,145.3
                                                                                ---------------------------
Shareholders' Equity
Preferred Stock, par value $1 per share, authorized-10,000,000 shares;
     outstanding--none
Common Stock, par value $1 per share, authorized-400,000,000 shares;
     issued---188,420,996  and 188,411,297 shares for 1995 and 1994, respectively  $188.4            $188.4
Capital in Excess of Par Value                                                       70.0              67.2
Retained Earnings                                                                 2,204.7           2,330.0
Treasury Stock, at cost,19,031,922  and 18,650,410 shares
     for 1995 and 1994, respectively                                             (1,107.3)         (1,077.2)
Cumulative Translation Adjustment                                                  (177.3)           (183.5)
Unrealized Gains (Losses) on Investments                                              4.0              (6.3)
                                                                                ---------------------------
Total Shareholders' Equity                                                       $1,182.5          $1,318.6
                                                                                ---------------------------
Total Liabilities and Shareholders' Equity                                       $5,515.8         $5,463.9
                                                                                ---------------------------
<FN>

The  accompanying  notes  are an  integral  part of the  consolidated  financial
statements.
</FN>
</TABLE>
                                      F-30
<PAGE>

<TABLE>

The Dun & Bradstreet Corporation and Subsidiaries
Consolidated Statement of Cash Flows
Years Ended December 31,
<CAPTION>

Dollar amounts in millions                                                      1995           1994            1993
                                                                                ------------------------------------
<S>                                                                             <C>             <C>            <C>    
Cash Flows from Operating Activities:
Net Income                                                                      $320.8         $629.5           $38.1
Reconciliation of Net Income to Net Cash
  Provided by Operating Activities:
   Cumulative Effect of Changes in Accounting Principles:
     Postretirement Benefits Other Than Pensions                                  0              0               140.6
     Postemployment Benefits                                                      0              0               250.0
    Depreciation and Amortization                                                474.5          421.1            373.7
    Gain from Sale of DunsNet Assets                                              0             (36.0)             0
    Gains from Sale of Businesses and Gartner Group Stock                       (133.1)         (56.3)           (61.0)
    Restructuring Provisions                                                      12.8           56.3            317.5
    Provisions Related to Reorganization                                         448.4            0                0
    Restructuring Payments                                                      (101.2)        (142.8)           (95.1)
    Postemployment Benefit Expense                                                90.7            8.6             10.0
    Postemployment Benefit Curtailment Loss/(Gain)                                 4.5          (46.0)            (2.1)
    Postemployment Benefit Payments                                             (130.5)        (174.5)           (44.3)
    Net (Increase) Decrease in Accounts Receivable                              (188.0)         (88.3)            36.8
    Deferred Income Taxes                                                        (72.0)          67.9              2.9
    Net Decrease (Increase) in Other Working Capital Items                       119.4          (89.4)           (15.7)
    Other                                                                         48.9           55.9              8.5
                                                                                ---------------------------------------
Net Cash Provided by Operating Activities                                        895.2          606.0            959.9

Cash Flows from Investing Activities:
Proceeds from Marketable Securities                                               74.6          145.1             146.8
Payments for Marketable Securities                                               (96.3)        (181.0)            (95.9)
Proceeds from Sale of Businesses                                                 241.3          143.7             107.5
Payments for Acquisition of Businesses (excluding cash and cash equivalents
acquired of $.5 million, $1.9 million and $12.8 million in 1995, 1994 and 1993
respectively)                                                                    (25.3)        (234.0)           (120.1)
Capital Expenditures                                                            (286.2)        (272.5)           (235.7)
Additions to Computer Software and Other Intangibles                            (231.9)        (230.2)           (202.9)
Increase in Other Investments and Notes Receivable                               (17.6)         (73.9)            (46.7)
Other                                                                             29.6           19.7              37.1
                                                                                ---------------------------------------
Net Cash Used in Investing Activities                                           (311.8)        (683.1)           (409.9)

Cash Flows from Financing Activities:
Payment of Dividends                                                            (446.1)        (435.2)           (423.0)
Payments for Purchase of Treasury Shares                                         (72.3)         (70.0)           (612.2)
Net Proceeds from Exercise of Stock Options                                       34.2           23.4              43.1
(Decrease) Increase in U.S. Short-term Borrowings                                (38.7)         360.8             (34.9)
Third-Parties Investments in Partnerships                                          0               0              625.0
Payment of Alaska Native Corp. Obligations                                         0           (166.2)              0
Other                                                                            (23.5)          33.4              48.2
                                                                                ----------------------------------------  
Net Cash Used in Financing Activities                                           (546.4)        (253.8)           (353.8)
                                                                                ----------------------------------------  
Effect of Exchange Rate Changes on Cash and Cash Equivalents                      13.1           15.4             (39.8)
Increase (Decrease) in Cash and Cash Equivalents                                  50.1         (315.5)            156.4
Cash and Cash Equivalents , Beginning of Year                                    335.4          650.9             494.5
Cash and Cash Equivalents, End of Year                                          $385.5         $335.4            $650.9

<FN>

The  accompanying  notes  are an  integral  part of the  consolidated  financial
statements.
</FN>
</TABLE>
                                      F-31
<PAGE>

<TABLE>

CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
<CAPTION>


Dollar amounts in millions, except per share data

                                          Common         Capital in                            Cumulative   Unrealized
Three Years Ended                         Stock          Excess of    Retained     Treasury    Translation  Gains (Losses)
December 31, 1995                         ($1 Par Value) Par Value    Earnings     Stock       Adjustment   on Investments   Total
<S>                                       <C>            <C>          <C>          <C>         <C>          <C>               <C>

Balance, January 1, 1993                  $188.4         $59.4        $2,520.6     $(472.0)    $(140.4)     $0             $2,156.0
Net Income                                                                38.1                                                 38.1
Cash Dividends ($2.40 per share)                                        (423.0)                                              (423.0)
Treasury shares reissued under
  stock options and deferred
  compensation plans (958,011)                             4.8                        43.1                                     47.9
Treasury shares reissued under
  restricted stock plan (93,888)                                                       5.4                                      5.4
        Less unearned portion                                                         (5.4)                                    (5.4)
        Plus earned portion of grants                                                  4.6                                      4.6
Treasury shares acquired (9,010,227)                                                (612.2)                                  (612.2)
Change in cumulative translation
  adjustment                                                                                    (100.1)                      (100.1)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1993                 188.4          64.2        2,135.7     (1,036.5)     (240.5)      0              1,111.3
Net Income                                                              629.5                                                 629.5
Cash Dividends ($2.56 per share)                                       (435.2)                                               (435.2)
Treasury shares reissued under 
  stock options and deferred
  compensation plans (552,805)                             3.0                        23.4                                     26.4
Treasury shares reissued under
  restricted stock plan (114,930)                                                      7.1                                      7.1
        Less unearned portion                                                         (7.1)                                    (7.1)
        Plus earned portion of grants                                                  5.9                                      5.9
Treasury shares acquired (1,193,631)                                                 (70.0)                                   (70.0)
Change in cumulative translation
  adjustment                                                                                      57.0                         57.0
Unrealized losses on investments                                                                             (6.3)             (6.3)
- -----------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1994                188.4          67.2         2,330.0      (1,077.2)    (183.5)      (6.3)          1,318.6
Net Income                                                              320.8                                                 320.8
Cash Dividends ($2.63 per share)                                       (446.1)                                               (446.1)
Treasury shares reissued under
  stock options and deferred
  compensation plans (741,526)                            2.8                          34.2                                    37.0
Treasury shares reissued under
  restricted stock plan (174,100)                                                       8.8                                     8.8
        Less unearned portion                                                          (8.8)                                   (8.8)
        Plus earned portion of grants                                                   8.0                                     8.0
Treasury shares acquired (1,297,138)                                                  (72.3)                                  (72.3)
Change in cumulative translation
  adjustment                                                                                      6.2                           6.2
Unrealized gains on investments                                                                              10.3              10.3
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1995               $188.4         $70.0        $2,204.7     $(1,107.3)   $(177.3)      $4.0          $1,182.5
<FN>
The  accompanying  notes  are an  integral  part of the  consolidated  financial
statements.
</FN>
</TABLE>
                                      F-32

<PAGE>

Note 1. Summary of Significant  Accounting Policies Principles of Consolidation.
The  consolidated  financial  statements  include  those  of  the  Company,  its
subsidiaries and  partnerships in which the Company has a controlling  interest.
Investments  in companies over which the Company has  significant  influence but
not a controlling interest are carried at equity. The effects of all significant
intercompany transactions have been eliminated.
   The financial  statements of IMS International,  Inc. (IMS), Dun & Bradstreet
Software and subsidiaries  outside the United States and Canada reflect a fiscal
year  ending  November  30 to  facilitate  timely  reporting  of  the  Company's
consolidated financial results.

Cash Equivalents.  Marketable securities that mature within 90 days of purchase
date are considered cash equivalents.

Marketable  Securities.  The Company  adopted the  provisions  of  Statement  of
Financial   Accounting   Standards  (SFAS)  No.  115,  "Accounting  for  Certain
Investments  in Debt and Equity  Securities"  in 1994. At December 31, 1994, all
marketable  securities  were classified as "available for sale" and , therefore,
were reported at fair value,  with net unrealized  gains and losses  reported in
shareowners'  equity.  At December 31, 1995,  marketable  securities  are either
classified  as  "available  for  sale"  or "held to  maturity".  The  marketable
securities  classified as "held to maturity" are valued at amortized cost, which
approximates market value.
   The fair value of current and non-current marketable securities (and interest
rate swap agreements and foreign exchange forward contracts  discussed in Note 6
to the Consolidated  Financial Statements) were estimated based on quoted market
prices  whenever  available.  When quoted market prices were not available,  the
Company used standard pricing models for various types of financial  instruments
which take into  account  the  present  value of  estimated  future  cash flows.
Realized  gains and  losses  on  marketable  securities  are  determined  on the
specific identification method.

Unbilled Expenditures.  These expenditures,  which are included in other current
assets,  represent costs to be expensed upon contract completion and the cost of
coupons  purchased in  connection  with  clearing  house  activities,  which are
rebilled to customers.

Property,  Plant and  Equipment.  Buildings  and  machinery  and  equipment  are
depreciated   over  their   estimated   useful  lives  using   principally   the
straight-line  method.  Leasehold  improvements are amortized on a straight-line
basis over the shorter of the term of the lease or the estimated  useful life of
the improvement.


         Other Assets. Deferred charges include prepaid pension costs and assets
of grantor  trusts  established  to pay benefits for U.S.  supplemental  pension
plans.  Certain computer  software costs are capitalized in accordance with SFAS
No. 86,  "Accounting for the Costs of Computer  Software to be Sold,  Leased, or
Otherwise  Marketed," and are reported at the lower of  unamortized  cost or net
realizable  value.  Other  intangibles  result from  acquisitions  and  database
development.  Computer software and other intangibles are being amortized, using
principally the  straight-line  method,  over three to five years and five to 15
years, respectively. Goodwill represents the excess purchase price over the fair
value of  identifiable  net assets of businesses  acquired and is amortized on a
straight-line basis over seven to 40 years.
   The Company  adopted the  provisions  of SFAS No.  121,  "Accounting  for the
Impairment of Long-Lived  Assets and for Long-Lived Assets to Be Disposed Of" in
1995. This statement  requires that long-lived  assets and certain  identifiable
intangibles  held and used by an  entity be  reviewed  for  impairment  whenever
events or changes in circumstances indicate that the carrying amount of an asset
may not be recoverable.  In general,  this statement requires  recognition of an
impairment loss when the sum of undiscounted  expected future cash flows is less
than the carrying  amount of such assets.  The  measurement  for such impairment
loss  is  then  based  on  the  fair  value  of  the  asset.  See  Note 2 to the
Consolidated Financial Statements.
   At each  balance  sheet date,  the  Company  reviews  the  recoverability  of
goodwill, not identified with long-lived assets, based on estimated undiscounted
future cash flows from operating  activities compared with the carrying value of
goodwill and  recognizes  any  impairment on the basis of such  comparison.  The
recognition and  measurement of goodwill  impairment is assessed at the business
unit level.

Revenue  Recognition.  The  Company  recognizes  revenue  as  earned,  which  is
generally over the contract period or as the information is delivered or related
services  are  performed.  Amounts  billed for  service  and  subscriptions  are
credited to unearned subscription income and reflected in operating revenue over
the subscription term, which is generally one year.  Software license revenue is
recognized  upon  delivery of the software and  documentation  when there are no
significant remaining related obligations.  Revenue from post-contract  customer
support  (maintenance)  is recognized on a straight-line  basis over the term of
the contract.

                                      F-33
<PAGE>

Note 1.  (Cont'd.)
Foreign Currency Translation. For all operations outside the United States where
the Company has designated the local currency as the functional currency, assets
and  liabilities  are translated  using average  monthly rates of exchange.  For
these countries,  currency translation adjustments are accumulated in a separate
component of shareowners' equity,  whereas realized transaction gains and losses
are  recognized  in other  expense-net.  For  operations  in countries  that are
considered to be highly inflationary, where the U.S. dollar is designated as the
functional  currency,  monetary  assets and  liabilities  are  translated  using
end-of-year exchange rates, nonmonetary accounts are translated using historical
exchange rates,  and all translation and transaction  adjustments are recognized
in other expense-net.

Earnings Per Share of Common Stock. Earnings per share are based on the weighted
average  number of  shares of common  stock  outstanding  during  the year.  The
inclusion of shares  issuable under stock options in the calculation of earnings
per share would not result in material dilution.

Financial  Instruments.  The Company is a party to  financial  instruments  with
off-balance-sheet-risk,  which are entered into in the normal course of business
to reduce exposure to fluctuations in interest and foreign  exchange rates.  The
counterparties   to  these   instruments  are  major   international   financial
institutions. See Note 6 to the Consolidated Financial Statements.

Estimates.  The preparation of financial statements in conformity with Generally
Accepted  Accounting  Principles  requires  management  to  make  estimates  and
assumptions  that affect the reported amounts of assets,  liabilities,  revenues
and expenses and the  disclosure of contingent  assets and  liabilities.  Actual
results could differ from those estimates.

Reclassifications.  Certain prior-year amounts have been reclassified to conform
with the 1995 presentation.

                                      F-34
<PAGE>

Note 2.  Non-Recurring Charges

In the fourth quarter of 1995, the Company  recorded  within  operating  costs a
charge of $448.4 million.  This charge primarily reflected an impairment loss in
connection with the adoption of the provisions of SFAS No. 121,  "Accounting for
the Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of"
($218.1 million), a provision for postemployment  benefits ($79.8 million) under
the Company's  severance plan, an accrual for contractual  obligations that have
no future economic  benefits and penalties to cancel certain  contracts  ($100.7
million) and other asset revaluations ($49.8 million).
     SFAS No. 121 requires that  long-lived  assets and certain  intangibles  be
reviewed for impairment  whenever  events or changes in  circumstances  indicate
that the carrying amount of an asset may not be recoverable.  In connection with
this  review,  the  Company  recorded  an  impairment  loss  of  $218.1  million
reflecting  the  revaluation  of  certain  fixed  assets,   administrative   and
production systems and other intangibles that will be replaced or will no longer
be used at A.C. Nielsen,  IMS, Dun & Bradstreet  Information Services (DBIS) and
Dun & Bradstreet Corporate  headquarters due,  principally,  to the new business
strategies that will result from the plans to spin-off certain businesses.  (See
Note 19 to the Consolidated Financial Statements.)
     The provision for postemployment benefits of $79.8 million,  represents the
cost  of  workforce  productivity  improvements  anticipated  from  the  planned
spin-offs.  The accrual for contractual obligations that have no future economic
benefits and  penalties to cancel  certain  contracts of $100.7  million and the
other asset  revaluations  of $49.8 million  (primarily  computer  software) are
necessitated based on an evaluation of the new business initiatives.
     In the third quarter of 1994, several  non-recurring  gains and significant
changes in costs were included in the Company's  operating results.  As a result
of the decision to outsource communications services, the assets of DunsNet were
sold for a pre-tax gain of $36.0  million.  Dun & Bradstreet  Plan  Services was
divested  with no gain  recorded.  The Company also took  proactive  measures to
improve D&B's future  performance  by  accelerating  the  introduction  of newer
technologies,  though  this  resulted in a charge of $38.8  million.  The charge
principally  reflected the  revaluation of certain  computer  software and other
intangible  assets that will be  replaced or no longer be used at D&B  Software,
IMS, DBIS and A.C. Nielsen.  In addition,  a change in eligibility  requirements
for the Company's  postretirement medical plan resulted in a curtailment gain of
approximately $25.7 million , which was largely offset by a substantial increase
in spending for new-product development.

                                      F-35
<PAGE>

Note 3.  Restructuring

In 1995, the Company  reported a $28 million  restructuring  gain related to the
sale of warrants  received  in  connection  with the  divestiture  of  Donnelley
Marketing and  restructuring  gains totaling $105.1 million relating to the sale
of Interactive  Data and other  divestitures.  The Company also recorded a $12.8
million  restructuring  provision  primarily  to write off  software for product
lines that were discontinued at Sales Technologies.
     In the second  quarter of 1994,  the  Company  divested  two  non-strategic
businesses  -  Thomson  Directories  Ltd.  (TDL) and the  Machinery  Information
Division of Dataquest (MID) - and initiated other actions to restructure certain
operations  and  businesses,   and  to  reduce  costs  and  increase   operating
efficiencies.  These restructuring measures included office consolidations,  the
closedown of Sales  Technologies'  European  operations,  the  discontinuance of
certain  production  and  data-collection  systems  and  products,  as  well  as
additional steps to complete certain actions  initiated in the fourth quarter of
1993. The pre-tax costs associated with these restructuring  actions essentially
offset a pre-tax gain of $56.3 million on the two divestitures.
     During 1993, the Company sold  Donnelley  Marketing  Information  Services,
redeemed preferred shares and notes related to the sales of Donnelley  Marketing
and Datastream International and resolved certain contingencies related to other
divestitures.   As  a  result  of  the  above  transactions,   a  $40.0  million
restructuring gain was recognized.  In 1993, the Company also recognized a $21.0
million  non-operating  gain related to the initial  public  offering of Gartner
Group,  in which the Company holds a majority  interest.  In connection with the
above operating and  non-operating  gains, the Company recorded $61.0 million of
restructuring expense related to workforce reductions  (non-severance costs) and
restructuring of certain operations and businesses.
     Additional  restructuring  actions were  initiated in the fourth quarter of
1993 totaling $256.5 million.  These actions were designed to achieve  long-term
productivity  improvement,  reduce  costs  and  leverage  the  Company's  global
synergies.  The costs  associated  with this plan,  and all other  restructuring
actions,  included only  specific,  direct and  incremental  costs that could be
estimated  with  reasonable  accuracy  and were  clearly  identifiable  with the
related plans.
     Costs included in the  restructuring  charge included $54.0 million for the
consolidation  of fourteen  major data centers in North  America and Europe into
two data  centers in the U.S.  and two  centers  located  in  Europe,  resulting
principally in lease termination costs, asset writeoffs and other costs incident
to the  consolidation  of such data centers.  The Company also  provided  $117.2
million to initiate approximately seventy separate actions to reduce real estate
costs by  consolidating  office  facilities in each of fifteen major  geographic
regions  in the U.S.  and nine  geographic  regions in  Europe.  Costs  incurred
include  lease  termination  costs and asset  writeoffs.  A  provision  of $19.1
million was taken to consolidate and reengineer the

Company's  back  office  accounting   functions  by  consolidating   thirty-five
reporting  entities  into one  accounting  center for the U.S.  and Canada,  and
twenty-five  reporting  entities  into four  primary  centers in Europe,  and to
reengineer  all  accounting  processes and  functions.  Costs  incurred  include
project implementation costs, outside consulting costs and asset writeoffs.  The
restructuring   charge  also  included  $66.2  million  to  discontinue  certain
production  systems at A.C.  Nielsen U.S. and DBIS U.S., due to accelerating the
introduction of new technologies; to discontinue certain data collection systems
of A.C.  Nielsen U.S.; and to discontinue  products at A.C.  Nielsen U.S., Sales
Technologies  and Erisco.  Costs  principally  related to  writeoffs of computer
software and other intangible assets.

     The  table  below  sets  forth the  details  of all  restructuring  accrual
activity by major category for the years ended December 31, 1994 and 1995.



                                      F-36
<PAGE>
<TABLE>

<CAPTION>

                                                   
                                                                       1994 Activity                      1995 Activity
                    
                                                           ----------------------------------   ----------------------------------- 
                                             January 1,               Cash &     December 31,               Cash &     December 31,
Category                                        1994      Expense  Noncash Items   1994       Expense     Noncash Items     1995 
                                            --------------------------------------------------------------------------------------
<S>                                          <C>           <C>     <C>           <C>           <C>         <C>             <C>   

Data center consolidations                  $54.0           -      ($28.7)       $25.3          -         (13.2)           12.1
Real estate cost reductions                 117.2           -       (21.7)        95.5          -         (68.7)           26.8
Accounting function consolidations           19.1           -       (11.6)         7.5          -          (4.2)            3.3
Discontinue production and data
  collection systems and products            14.8           -        (8.3)         6.5         12.8       (14.9)            4.4
Other                                        80.9        $56.3      (92.8)        44.4          -         (18.3)           26.1
- ------------------------------------------------------------------------------------------------------------------------------------
Total                                       $286.0        $56.3    ($163.1)      $179.2         12.8      (119.3)           72.7
- ------------------------------------------------------------------------------------------------------------------------------------
Current restructuring liability            $187.1                               $145.0                                    $72.7
Non Current restructuring liability          98.9                                 34.2                                       0
- ------------------------------------------------------------------------------------------------------------------------------------
 Total restructuring liability             $286.0                               $179.2                                    $72.7
- ------------------------------------------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

In 1994 and 1993, certain restructuring actions initiated in 1993, 1992 and 1991
were  completed  at a lower cost than  originally  estimated  and other  actions
required more costs to implement than originally expected. In addition, costs to
complete certain actions being  implemented  changed based on revised  estimates
and experience to date. In a number of instances, new restructuring actions were
initiated to complement  or enhance  original  actions and certain  actions were
expanded,  contracted or discontinued based on changed circumstances.  While the
total costs of all  restructuring  actions  remained  unchanged,  the changes in
estimates and other changes did impact operating income by business segment.
(See Note 16 to the Consolidated Financial Statements.)

                                      F-37
<PAGE>

Note 4.  Acquisitions
In1995,  1994 and 1993,  the  Company  acquired  various  companies  in separate
transactions  that were  accounted  for as purchases.  The aggregate  purchase
price of such  acquisitions  totaled  approximately  $25 million in 1995.  The
aggregate purchase price for acquisitions totaled approximately $234
million  in  1994  (approximately  $300  million  including  acquisition  costs,
contingent  payments and minority interests in several  companies).  The largest
acquisitions  were:  Survey  Research  Group, a premier market  research firm in
Southeast  Asia;  S&W S.N.R.C.  - Wys Muller S.A., a French  credit  information
company;  and Pilot Software,  a leading provider of on-line analytic processing
software  solutions  that  support  business  decision  making needs across many
industries.
  In 1993,  the Company  acquired  Soliditet,  a provider  of  commercial-credit
information in Scandinavia,  and Gartner Group, a provider of research, analysis
and advisory services to users and suppliers of information  technology  systems
and  software.   The  aggregate   purchase   price  for   acquisitions   totaled
approximately $120 million in 1993.
    The results of operations of all purchases are included in the Consolidated
Statement of Income from dates of acquisition.  Had the acquisitions made in
1993, 1994 and 1995 been consummated on January 1 of the year preceding the year
of acquisition, the results of these acquired operations would not have had a
significant impact on the Company's consolidated results of operations for any
of the years presented.

   
                                      F-38
<PAGE>

Note 5.  Marketable Securities

Amounts included below are classified in the consolidated statement of financial
position  as  marketable  securities,  as  well  as  assets  of  grantor  trusts
established  to pay benefits  for U.S.  supplemental  pension  plans and certain
marketable  securities included in other investments and notes receivable.  Cash
equivalents  of $54.1  million and $46.4  million at December 31, 1995 and 1994,
respectively,  represent  marketable  securities  purchased  within  90  days of
maturity date, for which book value,  including accrued  interest,  approximates
fair value. Cash equivalents have been excluded from these disclosures.

A summary of cost (amortized cost of debt instruments) and fair values follows:

                                         December 31, 1995    December 31, 1994
                                           Cost       Fair      Cost      Fair 
                                                      Value               Value
Equity securities ......................   $   25.6 $   23.7 $   35.3 $   31.6
Debt securities of the U.S. ............
      Government and its agencies ......       71.8     75.2     82.2     79.5
Debt securities of states and other sub-
      divisions of the U.S. Government .      129.2    131.8     99.7     97.7
Debt securities of non-U.S. governments        13.7     14.2     13.9     13.6
Corporate debt securities ..............       12.3     12.3     11.7     11.5
Other ..................................         .1       .1       .1       .1
- --------------------------------------------------------------------------------
                                           $  252.7 $  257.3 $  242.9 $  234.0

At December 31, 1995,  gross  unrealized  gains and losses were $9.2 million and
$4.6 million,  respectively.  At December 31, 1994,  gross  unrealized gains and
losses were $2.6 million and $11.5 million, respectively.

Debt securities of states and other subdivisions of the U.S. Government totaling
$30.1  million have been  classified as "held to maturity" at December 31, 1995,
and  mature  in one  year or  less.  All  other  securities  are  classified  as
"available for sale."

At December 31, 1995,  cost and fair values of debt  securities  by  contractual
maturity were as follows:


                                                             Cost    Fair Value
Due in one year or less ...............................   $   53.5 $   53.5
Due after one year through five years .................       97.3    101.9
Due after five years through ten years ................       71.4     73.1
More than ten years ...................................        1.5      1.7
Mortgage-backed securities ............................        3.4      3.4
                                                          $  227.1 $  233.6


  For the years ended  December 31, 1995 and 1994,  proceeds  from the sales and
  maturities of  marketable  securities  were $74.6 million and $145.1  million,
  respectively, and gross realized

                                      F-39
<PAGE>

Note 6 - Financial  Instruments  with  Off-Balance-Sheet  Risk and Fair Value of
Financial  Instruments  The  Company is a party to  financial  instruments  with
off-balance-sheet  risk, which are entered into in the normal course of business
to reduce exposure to fluctuations in interest and foreign  exchange rates.  The
counterparties   to  these   instruments  are  major   international   financial
institutions.  The Company is exposed to interest and exchange  rate risk in the
event of  nonperformance  by the  counterparties  to the financial  instruments;
however, the Company does not anticipate such nonperformance. The amount of such
exposure is generally the unrealized gains in such contracts.
   Interest rate swap  agreements  are entered into as hedges  against  variable
interest rate  exposures.  During the first quarter of 1995, the Company entered
into swap  agreements that  effectively  fixed interest rates on $100 million of
variable  rate debt,  from 1995  through  February  2001.  In 1994,  the Company
entered into swap  agreements  that  effectively  fixed  interest  rates on $300
million of variable  rate debt,  from 1994 through  January  2005.  The weighted
average fixed rate payable under these  agreements  is 7.07%.  The  differential
interest to be paid or received  annually under these  agreements is included in
interest  expense.  At  December  31,  1995,  the  unrealized  fair value of the
interest rate swaps was a loss of $26 million.
   Foreign exchange  forward  contracts are entered into to hedge the effects of
exchange rate changes on certain of the Company's  non-U.S.  net investments and
to hedge  against  foreign  exchange  movements  between the dates that  foreign
currency  transactions are recorded and the dates they are settled.  At December
31, 1995, the Company had approximately $148 million in foreign exchange forward
contracts  outstanding  with various  expiration  dates  through  January  1996.
Unrealized losses on these contracts were insignificant. Gains and losses on the
contracts  designated as hedges of non-U.S.  net investments are included in the
cumulative  translation  adjustment  component of shareholders'  equity, and the
remaining gains and losses on foreign exchange forward contracts are recorded in
other expense - net.

                                      F-40

<PAGE>

Note 7.  Postretirement and Postemployment Benefits
The  Company  has defined  benefit  pension  plans  covering  substantially  all
associates in the United  States.  The benefits to be paid to  associates  under
these  plans  are  based  on  years  of  credited   service  and  average  final
compensation.  Pension costs are determined actuarially and funded to the extent
allowable  under the Internal  Revenue  Code.  Supplemental  plans in the United
States are maintained to provide retirement benefits in excess of levels allowed
by ERISA.

   The Company's non-U.S. subsidiaries provide retirement benefits for 
associates consistent with local practices, primarily using defined benefit
or termination indemnity plans.

The components of net periodic pension cost are summarized as follows:
                            1995     1994    1993
Service Cost               $43.1      $50.3   $42.2
Interest Cost              108.5       93.8    88.8
Actual Return on
   Plan Assets           (248.1)     (7.2)   (126.3)
Net Amortization
   and Deferral            126.8   (111.1)    14.2
- ----------------------------------------------------
Net Periodic
    Pension Cost           $30.3    $25.8     $18.9
- -----------------------------------------------------
The status of defined benefit pension plans at December 31, 1995 and 1994, is as
follows:

<TABLE>
<CAPTION>
                                                            Funded                     Unfunded
                                                                                        U.S.(1)               Non-U.S.
                                                       1995        1994            1995       1994       1995      1994
<S>                                                    <C>           <C>           <C>        <C>        <C>          <C>

Fair Value of Plan Assets                             $1,366.3      $1,178.7
Actuarial Present Value of Benefit Obligations:
     Vested Benefits                                   1,065.6       896.6        $140.3      $90.8      $68.6   $65.1
     Non-Vested Benefits                                  42.1        37.1           3.7        4.4        0        .1

- ------------------------------------------------------------------------------------------------------------------------------------
Accumulated Benefit Obligations                        1,107.7       933.7         144.0       95.2       68.6    65.2
Effect of Projected Future Salary Increases              133.9       114.1          59.4       56.0         .1      .1
- ------------------------------------------------------------------------------------------------------------------------------------
   Projected Benefit Obligations                       1,241.6     1,047.8         203.4      151.2       68.7    65.3
- ------------------------------------------------------------------------------------------------------------------------------------
Plan Assets in Excess of (Less than) Projected
    Benefit Obligations                                  124.7       130.9        (203.4)    (151.2)     (68.7)  (65.3)
Unrecognized Net Loss (Gain)                             154.1       144.6          55.4       30.4        ---     (.5)
Unrecognized Prior Service Cost                           13.3        13.2          30.3       33.5         .6     1.0
Unrecognized Net Transition(Asset)Obligation             (79.5)      (94.6)          2.0        2.5        ---     ---
Adjustment to Recognize Minimum Liability                 ---         ---          (28.3)     (15.1)       (.5)    (.4)
- -------------------------------------------------------------------------------------------------------------------------------- 
Prepaid (Accrued) Pension Cost                          $212.6      $194.1       $(144.0)    $(99.9)    $(68.6) $(65.2)

<FN>

(1)Represents  supplemental  plans for which grantor  trusts (with assets of $71
   and $69  million  at  December  31,  1995 and 1994,  respectively)  have been
   established to pay plan benefits.
</FN>
</TABLE>


The weighted  average  expected  long-term rate of return on pension plan assets
was 9.75% for 1995,  1994 and 1993. At December 31, 1995 and 1994, the projected
benefit  obligations  were determined  using weighted  average discount rates of
7.16% and 8.51%, respectively,  and weighted average rates of increase in future
compensation levels of 4.70% and 5.78%,  respectively.  Plan assets are invested
in diversified portfolios that consist primarily of equity and debt securities.
   During  1994,   the  Company   recognized   pension   curtailment   gains  of
approximately  $15 million,  resulting  from a previously  announced  work-force
reduction, and $3 million resulting from divestitures.  In addition to providing
pension benefits,  the Company provides various  health-care and  life-insurance
benefits for retired associates.  Substantially all of the Company's  associates
in the United  States  become  eligible for these  benefits if they reach normal
retirement  age  while  working  for  the  Company.  Certain  of  the  Company's
subsidiaries  outside  the United  States  have  postretirement  benefit  plans,
although most participants are covered by  government-sponsored or -administered
programs. The cost of company-sponsored postretirement benefit plans outside the
U.S. is not significant.
                                      F-41
<PAGE>

During 1993,  the Company  adopted the  provisions of SFAS No. 106,  "Employers'
Accounting  for  Postretirement  Benefits  Other than  Pensions."  The statement
requires the accrual of the  projected  future cost of providing  postretirement
benefits during the period that associates  render the services  necessary to be
eligible for such  benefits.  In prior years,  this  expense was  recognized  as
claims were paid and was not material to the Company's results of operations.
   The Company elected to immediately recognize the accumulated postretirement
benefit obligation.  Measured as of January 1, 1993, the effect of adopting SFAS
No. 106 was a one-time, non-cash, after-tax charge of $140.6 million ($.79 per
share).

The components of net periodic  postretirement  benefit cost other than pensions
are summarized as follows:

                              1995    1994     1993
- ---------------------------------------------------
Service Cost                 $5.1    $ 4.5    $ 6.0
Interest Cost                16.0     15.8     18.3
Net Amortization
   and Deferral              (5.0)    (4.3)    (1.0)
- ---------------------------------------------------
Net Periodic Postretirement
   Benefit Cost              $16.1   $16.0    $23.3
- ---------------------------------------------------


The status of  postretirement  benefit plans other than pensions at December 31,
1995 and 1994, is as follows:

                                    
                                                  1995           1994

 Actuarial Present Value of Benefit Obligation:
   Retirees and Dependents                       $(170.0)       $(134.7)   
   Active Associates - Eligible                    (25.7)         (28.4)   
   Active Associates - Not Yet Eligible            (35.6)         (33.0)
- -------------------------------------------------------------------------
            
 Accumulated Postretirement
        Benefit Obligation                        (231.3)        (196.1)
                                       
Unrecognized Net Loss (Gain)                        26.2           (1.0)
Unrecognized Prior Service Cost (Credit)           (18.1)         (23.1)
- -------------------------------------------------------------------------
Accrued Postretirement Benefit Obligation        $(223.2)       $(220.2)
- -------------------------------------------------------------------------

The accumulated  postretirement benefit obligation at December 31, 1995 and 1994
was determined using discount rates of 7.0% and 8.5%, respectively.  The assumed
rate of future increases in per capita cost of covered  health-care  benefits is
8.9% in 1996,  decreasing  gradually  to 5.0% for the  year  2021 and  remaining
constant  thereafter.  Increasing the assumed health-care cost trend rate by one
percentage  point in each year would  increase  the  accumulated  postretirement
benefit  obligation by $27 million and would increase annual  aggregate  service
and interest costs by $2.3 million.
   During 1994, the Company recognized a curtailment gain of approximately $25.7
million   resulting   from  a  change  in  eligibility   requirements   for  the
postretirement medical plan. In addition, the Company recognized curtailment and
settlement gains of approximately $2 million resulting from divestitures.
   During 1993,  the Company  adopted SFAS No. 112,  "Employers'  Accounting for
Postemployment Benefits." SFAS No. 112 requires that employers expense the costs
of  postemployment  benefits  paid  before  retirement,   principally  severance
benefits,  over the service  lives of employees if certain  conditions  are met.
Under the Company's previous  accounting policy, the total cost of such benefits
was expensed when the event occurred.
    The  initial  effect  of  adopting  SFAS  No.  112 in 1993  was a  one-time,
after-tax charge of $250 million ($1.40 per share).

                                      F-42

<PAGE>

Note 8.  Employee Stock Plans
The Company has granted options to certain  associates,  under its Key Employees
Stock Option Plans,  to purchase  shares of its common stock at the market price
on the date of the grant.  Options outstanding at December 31, 1995 were granted
during the years 1986 through 1995 and are  exercisable  over periods ending not
later than 2005.  At December 31, 1995,  1994 and 1993,  options for  4,859,596,
4,306,119 and 3,556,944  shares of common stock were exercisable and 10,306,592,
1,567,393 and 3,467,164 shares were available for future grants under the plans.
   Changes in stock  options  for the three years  ended  December  31, 1995 are
summarized as follows:


                                                     Option Price Per
                                       Shares           Share ($)         Total
Options outstanding, January 1, 1993  6,848,199      11.16 to 62.50      $337.4
 Granted                              1,757,578      56.75 to 62.25       109.0
 Exercised                             (951,936)     11.16 to 57.75       (42.7)
 Surrendered or Expired                (209,675)     41.50 to 62.50       (11.2
- --------------------------------------------------------------------------------
Options outstanding,December 31, 1993 7,444,166      11.16 to 62.50       392.5
 Granted                              2,158,258      54.00 to 62.50       116.8
 Exercised                             (547,668)     11.16 to 57.75       (23.1)
 Surrendered or Expired                (321,584)     11.16 to 62.50       (18.3)
- --------------------------------------------------------------------------------
Options outstanding,December 31, 1994 8,733,172      20.52 to 62.50       467.9
 Granted                              1,821,780      50.50 to 63.75       115.4
 Exercised                             (736,145)     20.52 to 62.25       (33.9)
 Surrendered or Expired                (671,079)     20.52 to 63.75       (38.1)
- --------------------------------------------------------------------------------
Options outstanding,December 31, 1995 9,147,728      20.52 to 63.75      $511.3
________________________________________________________________________________
Options which became exercisable during:
   1993                               1,231,406      41.50 to 58.38      $ 61.0
   1994                               1,344,876      41.50 to 62.25       $73.0
   1995                               1,493,507      44.63 to 62.50       $84.0

                                      F-43
<PAGE>

All proceeds  from options  exercised  are credited to treasury  stock.  Any tax
benefit to the  Company  resulting  from the  exercise of options is credited to
capital  in excess of par  value.  There  have been no  charges  to income  with
respect to any stock options.
   The plans also  provide  for the  granting of stock  appreciation  rights and
limited  stock  appreciation  rights in tandem with stock options to certain key
associates.  At  December  31,  1995,  there were no stock  appreciation  rights
attached to stock options;  however,  788,869 limited stock appreciation  rights
were  outstanding,  which are  exercisable  only if, and to the extent that, the
related  option  is  exercisable  and only  upon  the  occurrence  of  specified
contingent events.
    In 1995, Pilot Software  (Pilot),  a wholly owned subsidiary of the Company,
adopted an equity  participation  plan authorizing Pilot to grant options for up
to 19.5% of its stock to its employees.  The options are exercisable  after nine
years at fair market value,  as determined by  independent  appraisal,  however,
vesting  may be  accelerated  based on the  occurrence  of a "trigger  event" as
defined  by the plan.  Two-thirds  of the  authorized  options  were  granted in
February 1995 at an exercise price approximating $1.75 per share.
   The Company's majority-owned subsidiary Gartner Group, Inc. has several stock
option  plans to  provide a method of  retention  and  motivation  of its senior
personnel and also to align senior management's  objectives with long-term stock
price appreciation.
         In October 1995, the Financial Accounting Standards Board (FASB) issued
SFAS No.123,  "Accounting  for  Stock-Based  Compensation,"  which requires that
companies with  stock-based  compensation  plans either  recognize  compensation
expense  based on new fair value  accounting  methods or  continue  to apply the
existing  accounting  rules and  disclose  pro forma net income and earnings per
share assuming the fair value method had been applied. The Company is evaluating
the new statement and has not determined  whether it will adopt the  recognition
or disclosure alternative of the statement. Therefore, the impact of adoption on
the Company's financial  statements has not been determined.  The new disclosure
requirements are generally  effective for financial  statements for fiscal years
beginning after December 15, 1995.
   Under the 1989 Key Employees  Restricted  Stock Plan,  key  associates may be
granted  restricted  shares of the  Company's  stock.  The plan provides for the
granting  of up to  1,800,000  shares of the  Company's  common  stock  prior to
December 31,  1998.  During 1995,  1994 and 1993,  184,465,  117,262 and 102,540
restricted  shares,  respectively,  were awarded under the plan.  Forfeitures in
1995,  1994  and  1993  totaled  10,365,  2,332  and  8,652,  respectively.  The
restrictions  on the  majority of such shares lapse over a period of three years
from the date of the grant and  compensation  expense is  charged to  operations
over a service period of six years.

                                      F-44

<PAGE>

Note 9.  Income Taxes

Income before provision for income taxes consisted of:

                         1995        1994        1993
U.S.                     $270.6      $560.0      $367.6
Non-U.S.                 173.1       319.2       220.4
                        --------------------------------
                         $443.7      $879.2      $588.0
                        --------------------------------

The provision (benefit) for income taxes consisted of:

                                1995        1994    1993
Current tax provision:
U.S. Federal                    $156.5      $104.1  $224.2
State and Local                    4.1        54.3    73.8
Non-U.S.                          40.9        34.6   101.0
                                  ------------------------
                                 201.5       193.0   399.0
                                 -------------------------

Deferred tax provision (benefit):
U.S. Federal                     (92.2)      11.6   (194.7)
State and Local                  (15.9)     (17.9)   (16.5)
Non-U.S.                          29.5       63.0    (28.5)
                                  -------------------------
                                 (78.6)      56.7   (239.7)
                                  -------------------------
                                $122.9     $249.7   $159.3
                               -----------------------------
                               -----------------------------

The following  table  summarizes the  significant  differences  between the U.S.
Federal  statutory tax rate and the  Company's  effective tax rate for financial
statement purposes.

                                    1995        1994        1993
                                 --------------------------------
Statutory tax rate                 35.0%        35.0%       35.0%
State and Local income taxes,
   net of U.S. Federal tax benefit (3.1)         2.7         6.4
Non-U.S. taxes                      5.6         (1.2)        (.9)
Recognition of capital and
   ordinary losses                (15.9)        (8.7)      (15.2)
Non-recurring charges               6.0           --         --
  Other                             0.1           .6         1.8
                                 --------------------------------
Effective tax rate                27.7%         28.4%       27.1%

Income taxes paid were approximately $119.9 million, $191.4 million and $236.3
million in 1995, 1994 and 1993, respectively.  Income taxes refunded were
approximately $17.8 million, $10.8 million and $9.5 million in 1995, 1994 and
1993, respectively.



Deferred tax assets (liabilities) are comprised of the following at December 31:
                                           1995           1994
      Deferred Tax Assets:
      Operating Losses                     $191.2         $137.8
      Postretirement Benefits                86.2         90.2
      Postemployment Benefits                42.2         86.4
      Non-Recurring Charges                  42.0         0.0
      Restructuring Costs                    35.3         93.6
      Bad Debts                              26.9         26.3
      Intangibles                             4.0         15.0
      Other                                   9.2         6.8
                                            --------------------
                                            437.0         456.1
      Valuation Allowance                   (91.8)        (78.0)
                                            --------------------
                                            345.2         378.1
      Deferred Tax Liabilities:
      Intangibles                          (127.3)       (195.3)
      Revenue Recognition                   (87.3)        (89.0)
      Tax Leasing Transactions              (68.9)        (80.3)
      Depreciation                          (14.4)        (41.5)
      Other                                  (3.9)         (7.5)
                                           ----------------------
                                           (301.8)        (413.6)
      Net Deferred Tax (Liability) Asset    $43.4         $(35.5)

Undistributed earnings of non-U.S.  subsidiaries aggregated approximately $924.7
million at December 31, 1995.  Deferred tax liabilities have not been recognized
for  these  undistributed  earnings  because  it is  management's  intention  to
reinvest  such  undistributed  earnings  outside the U.S.  If all  undistributed
earnings  were  remitted to the U.S.,  the amount of U.S.  Federal  income taxes
payable  would not be material;  however,withholding  taxes,  imposed by certain
non-U.S. countries, would total approximately $51.3 million.
  During 1987 and 1988, the Company entered into tax-sharing  agreements with an
Alaska Native  Corporation  (ANC),  under which the Company  acquired income tax
benefits related to certain net operating losses (NOLs) of the ANC. In 1995, the
Company  recognized  benefits of $6.0 million in other expense -- net related to
these transactions.  In 1994, the Company recognized benefits of $9.8 million in
other expense -- net related to these  transactions,  and paid $166.2 million to
settle all liabilities related to the ANC agreements.
  During the three-year  period ended  December 31, 1983,  the Company  invested
$304.4  million in  tax-leasing  transactions,  varying in length from 4.5 to 25
years.  These leases  provided the Company with  significant  benefits  from tax
deductions in excess of taxable  income for Federal  income tax purposes.  These
amounts are included in deferred income taxes.

                                      F-45

<PAGE>

Note 10. Notes Payable


Notes payable consisted of the following at December 31:
                             1995            1994
                       -----------------------------
Commercial Paper           $405.0           443.7
Bank Notes                   29.2            45.2
Other                        10.3            11.7
                       -----------------------------
                           $444.5          $500.6

The Company has short-term borrowing agreements with several banks to provide up
to $750 million of borrowings,  all of which support a commercial paper program.
The Company  also had unused  lines of credit of $150  million at  December  31,
1995, which were substantially in the form of non-U.S.  credit facilities.  None
of these  arrangements  had material  commitment  fees or  compensating  balance
requirements.
  The weighted average interest rates on notes payable, including borrowings 
in hyperinflationary countries,  at December 31, 1995 and 1994, respectively
were 7.11 % and 7.53%.
                                      F-46
<PAGE>

Note 11.  Investment Partnerships
During  1993,  three  of  the  Company's  subsidiaries  contributed  assets  and
third-party  investors contributed cash ($125 million) to a limited partnership.
One of the  Company's  subsidiaries  serves as  general  partner.  All the other
partners,  including the third-party investors,  hold limited partner interests.
The  partnership,  which is a separate  and  distinct  legal  entity,  is in the
business of licensing database assets and computer software.
  In  addition,  during 1993,  the Company  participated  in the  formation of a
limited  partnership  to invest in  various  securities  including  those of the
Company.  One of the Company's  subsidiaries serves as managing general partner.
Third-party  investors  hold  limited  partner and special  investors  interests
totaling $500 million.  The special investors are entitled to a specified return
on their investments.  Funds raised by the partnership  provided a source of the
financing  for the  Company's  repurchase  of 8.3  million  shares of its common
stock.
  For  financial  reporting  purposes,  the  assets,  liabilities,   results  of
operations and cash flows of the  partnerships  described  above are included in
the Company's consolidated financial statements.  The third-parties' investments
in these  partnerships at December 31, 1994 totaled  approximately  $625 million
and  were  reflected  in  other   liabilities   and  minority   interests.   The
third-parties'  investments in these  partnerships  at December 31, 1995 totaled
approximately  $625  million  and  were  reflected  in  redeemable   partnership
interests. Third-parties' share of partnerships results of operations, including
specified returns, is reflected in other expense-net.

                                      F-47

<PAGE>

Note 12.  Capital Stock
In October 1993, the Board of Directors authorized the Company to purchase up to
10 million shares of its common stock.  Shares repurchased under this program
totaled 8.3 million in 1993.  There were no shares repurchased under this
program in 1994 and 1995.
   In October 1988, the Company adopted a Shareholders' Rights Plan. The plan is
intended to protect the  shareholders'  interests in the event of an unsolicited
attempt to acquire the  Company.  The plan is not intended to prevent a takeover
of the Company on terms that are favorable and fair to all shareholders and will
not interfere with a merger approved by the Board of Directors.
   Under the plan,  each share of the  Company's  common stock has a right which
trades with the stock until the right becomes  exercisable.  Each right entitles
the  shareholders  to buy 1/100 of a share of Series A  participating  preferred
stock at a purchase price of $230, subject to adjustment. The rights will not be
exercisable  until a person  or group  (Acquiring  Person)  acquires  beneficial
ownership  of, or  commences a tender  offer for,  20% or more of the  Company's
outstanding common stock.
   In  the  event  the  Company  is  acquired  in a  merger  or  other  business
combination, or subject to other transactions, as described in the Shareholders'
Rights  Plan,  each right will  entitle  its holder  (other  than the  Acquiring
Person) to receive upon  exercise,  stock with a value of two times the exercise
price in the form of the  Company's  common  stock  or  where  appropriate,  the
Acquiring Person's common stock. The Company may redeem the rights, which expire
in October 1998, for $.01 per right, under certain circumstances.
   The shareholders  have authorized the issuance of 10 million shares of $1 par
value preferred  stock. The preferred stock can be issued with varying terms, as
determined by the Board of Directors.  Under certain circumstances,  the Company
may not issue voting stock or  securities  convertible  into voting stock of the
Company without shareholder approval.

                                      F-48
<PAGE>

Note 13.  Lease Commitments
Certain of the Company's operations are conducted from leased facilities,  which
are under  operating  leases that expire over the next 10 years.  Rental expense
under real estate  operating leases for the years 1995, 1994 and 1993 was $149.9
million,  $156.3  million,  and $168.9  million,  respectively.  The approximate
minimum  annual  rental  expense  for real  estate  operating  leases  that have
remaining  noncancelable  lease  terms in excess of one  year,  net of  sublease
rentals, at December 31, 1995, was (in millions):  1996 - $138.4; 1997 - $118.9;
1998 - $106.3;  1999 - $91.6;  2000 - $77.0;  and an aggregate of $192.7 million
thereafter.
   The Company also leases certain  computer and other equipment under operating
leases  that  expire  over the next five  years.  These  leases  are  frequently
renegotiated or otherwise changed as advancements in computer technology produce
opportunities  to lower  costs and improve  performance.  Rental  expense  under
computer and other equipment  leases was $64.6 million,  $71.6 million and $96.8
million  for 1995,  1994 and 1993,  respectively.  At  December  31,  1995,  the
approximate minimum annual rental expense for computer and other equipment under
operating leases that have remaining  noncancelable lease terms in excess of one
year was (in millions):  1996 - $91.9; 1997 - $79.6; 1998 - $55.2; 1999 - $41.1;
2000 - $20.7.
  The Company has agreements with various third parties to purchase certain data
processing  and  telecommunication  services,  extending  beyond  one  year.  At
December  31,  1995,  the  purchases  covered  by  these  agreements   aggregate
approximately  (in millions):  1996 - $48.7;  1997 - $46.5; 1998 - $43.6; 1999 -
$27.5; 2000 - $0.8 and an aggregate thereafter of $2.2.

                                      F-49

<PAGE>

Note 14. Litigation

The  Company  and  its  subsidiaries  are  involved  in  legal  proceedings  and
litigation  arising  in the  ordinary  course of  business.  In the  opinion  of
management, the outcome of all current proceedings,  claims and litigation could
have a material effect on quarterly or annual operating results when resolved in
a future period.  However,  in the opinion of managment,  these matters will not
materially affect the Company's consolidated financial position.
                                      F-50
<PAGE>


Note 15.  Supplemental Financial Data  
                                                                       
Accounts Receivable - Net: 
                                                                                
                                 1995           1994      
                    
Trade                          $1,411.6       $1,254.4               
Less: allowance for doubtful                                
  accounts                        (74.4)         (76.8)     
                                1,337.2        1,177.6      
Other                             114.5          78.9 
- ------------------------------------------------------------
                               $1,451.7       $1,256.5     
                                                           
                                                           
Other Current Assets:                                      
                                        1995           1994
Unbilled expenditures                   $49.8          $51.1
Deferred taxes                          211.1          173.8
Prepaid expenses                        121.7          113.6
Inventories                              25.9           23.7 
- ---------------------------------------------------------------
                                        $408.5        $362.2 
                                                                     
Property, Plant and Equipment - Net, carried at cost,
                                                            
                                       1995           1994            
                                       
Buildings                             $403.6         $439.3
Machinery and Equipment              1,324.7        1,296.1
                                   --------------------------
                                     1,728.3        1,735.4
Less: accumulated depreciation         977.5          935.3
                                   --------------------------
                                       750.8          800.1  
- ------------------------------------------------------------
Leasehold improvements, less:                                        
Acumulated amortization of                                          
   $98.6 and  $107.7                    76.7           67.4         
Land                                    46.9           51.0  
- -------------------------------------------------------------
                                      $874.4         $918.5         
                                                               
Computer Software, Other Intangibles and Goodwill:

                        Computer    Other
                       Software    Intangibles     Goodwill

January 1,1994        $294.5      $214.7          $942.4
Additions at cost      182.9        47.3           250.4
Amortization           (97.5)      (44.6)          (48.2)
Other deductions and
reclassifications      (44.0)       (1.4)            5.3
- --------------------------------------------------------
December 31,1994      $335.9      $216.0        $1,149.9
Additions at cost      198.6        33.3            17.9
Amortization         (119.8)       (50.5)          (61.8)
Other deductions and
reclassifications    (102.4)       (20.3)          (96.6)
- ---------------------------------------------------------
December 31,1995      $312.3       $178.5        $1,009.4

 Accounts and Notes Payable:
                      1995           1994
Trade               $117.5           $86.4
Customer advances    121.8           125.9
Taxes other than
 income taxes         83.4            54.6
Notes                444.5           500.6
Other                 34.9            23.3
- --------------------------------------------
                    $802.1          $790.8

 Accrued and Other Current Liabilities:
                             1995            1994
Salaries, wages, bonuses and
  other compensation        $184.3          $255.1
Profit-sharing                40.0            34.7
Deferred revenues on
  uncompleted contracts      305.1           270.8
Restructuring costs           72.7           145.0
Postemployment benefits      100.0           100.0
Other                        662.2           494.8
- -----------------------------------------------------
                          $1,364.3        $1,300.4     



<TABLE>

                                      F-51

<PAGE>

Dollar Amounts in Millions

<CAPTION>

Note 16.   Operations by Business Segments
The Company, operating in over 70 countries,  delivers  information,software and
related services principally through five business segments referenced below.
                      
                                                              Risk Management(2)   
                                                 Marketing(1) and Business                     Directory      Other
                                                 Information  Marketing            Software    Information  Business
Year Ended December 31, 1995                     Services     Information Services Services     Services    Services    Total
<S>                                              <C>           <C>                 <C>           <C>         <C>       <C>

Operating Revenue                               $2,388.1      $1,734.1             $457.4       $423.7      $411.8     $5,415.1
Restructuring Income (Expense) - Net(3)            $32.5         $90.0             $(12.8)        $0         $10.6       $120.3
Segment Operating Income (Loss) (4)               $125.6        $449.5              $10.3)      $186.3       $61.2       $812.3
General Corporate Expenses                                                                                               (290.5)(5)
Non-Operating Expense - Net                                                                                               (78.1)
Income Before Provision for Income Taxes                                                                                 $443.7
Segment Depreciation and Amortization(6)           $233.8       $113.6              $70.6        $16.6       $18.6       $453.2
Segment Capital Expenditures                       $131.2        $75.0              $14.6        $19.3       $25.1       $265.2
Identifiable Assets at December 31, 1995         $1,844.3     $1,491.7             $603.9       $539.7      $480.2     $4,959.8
- ------------------------------------------------------------------------------------------------------------------------------------
Year Ended December 31, 1994
Operating Revenue                                $2,042.9     $1,605.7             $405.9       $440.1      $401.1     $4,895.7
Restructuring Income (Expense) - Net(3)              $8.2         $1.8              $(2.8)       $33.8       $21.7        $62.7  (5)
Segment Operating Income (Loss)                    $285.3       $447.0              $(3.6)      $248.0      $110.0     $1,086.7
General Corporate Expenses                                                                                               (161.2) (5)
Non-Operating Income - Net                                                                                                (46.3)
Income Before Provision for Income Taxes                                                                                 $879.2
Segment Depreciation and Amortization(6)           $190.3       $102.6              $70.9        $15.6       $27.4       $406.8
Segment Capital Expenditures                       $124.1        $71.9              $20.2         $8.2       $12.4       $236.8
Identifiable Assets at December 31, 1994         $1,817.9     $1,574.0             $602.2       $514.9      $419.2     $4,928.2
- ------------------------------------------------------------------------------------------------------------------------------------
Year Ended December 31, 1993
Operating Revenue                                $1,868.3     $1,564.2             $475.6       $450.7      $351.6     $4,710.4
Restructuring Expense - Net(3)                     $(53.0)      $(97.0)            $(68.3)      $(14.9)      $(3.2)     $(236.4) (5)
Segment Operating Income (Loss)                    $243.5       $307.6             $(24.6)      $170.3       $24.8       $721.6
General Corporate Expenses                                                                                               (169.1) (5)
Non-Operating Income - Net                                                                                                 35.5
Income Before Provision for Income Taxes
   and Accounting Changes                                                                                                $588.0
Segment Depreciation and Amortization(6)           $153.3        $87.6              $76.7        $15.8       $29.2       $362.6
Segment Capital Expenditures                       $109.6        $60.3              $33.5         $9.6       $13.1       $226.1
Identifiable Assets at December 31, 1993         $1,641.1     $1,393.5             $629.9       $500.6      $426.9     $4,592.0
- ------------------------------------------------------------------------------------------------------------------------------------

<FN>

(1)    A.C. Nielsen's  operating revenue was $1,286.1 in 1995,  $1,102.0 in 1994
       and $1,051.8 in 1993. IMS' operating  revenue was $818.5 in 1995,  $691.1
       in 1994 and $613.9 in 1993.
(2) Operating  revenue from worldwide credit services was $993.7 in 1995, $917.0
in 1994  and  $892.7  in  1993.  (3) See  Note 3 to the  Consolidated  Financial
Statements.  (4) 1995 Operating Income includes a non-recurring charge of $189.1
in  Marketing  Information,  $45.6 in Risk  Management  and  Business  Marketing
Information,  $17.7 in Directory  Information,  $22.7 in  Software,  and $4.0 in
Other Business in the fourth quarter for costs  principally  associated with the
Company's  plan to  reorganize  into three  independent  companies.  (5) General
Corporate Expenses include a non-recurring charge of $169.3 million
 in 1995  and  $62.7  and  $41.1 of  restructuring  expense  in 1994  and  1993,
 respectively.
(6)  Includes depreciation and amortization of Property, Plant and Equipment, 
Computer Software, Other Intangibles and Goodwill.
</FN>
</TABLE>

                                      F-52
<PAGE>

Note 16 continued

Directory  Information  Services'  operating  revenue  includes  $121.7 million,
$134.0 million and $110.2 million in 1995, 1994 and 1993, respectively, relating
to the Company's share of earnings of DonTech, a partnership with Ameritech.  As
of December 31, 1995, DonTech's assets and liabilities were as follows:  current
assets, $213.0 million; other assets, $46.0 million; current liabilities,  $15.0
million . DonTech's  December 31, 1994,  assets and liabilities were as follows:
current  assets,   $198.5  million;   other  assets,   $48.0  million;   current
liabilities,  $18.7 million. In 1995,  DonTech's revenues totaled $420.5 million
compared to $411.7  million and $382.8  million in 1994 and 1993,  respectively.
Pre-tax  income was $232.2  million,  $216.4 million and $175.0 million in 1995,
1994 and 1993,  respectively.  At  December  31,  1995 and 1994,  the  Company's
investment in DonTech was $238.2 million and $227.8 million, respectively.
   Non-operating assets of $556.0 million,  $535.7 million and $578.4 million at
December 31, 1995,  1994 and 1993,  respectively,  included  primarily  deferred
pension  costs,  cash  and  cash  equivalents,   marketable  securities,   other
investments  and deferred  income taxes.  These assets are not  identified  with
business  segments and represent the reconciling  item between the  identifiable
assets shown and the Company's total assets.


                                      F-53
<PAGE>


<TABLE>

Note 17.   Operations by Geographic Area
<CAPTION>

Financial information by geographic area is summarized as follows.
Inter-area sales were not significant.                                                            Other
                                                     United States          Europe                Non-U.S.              Total
<S>                                                  <C>                    <C>                  <C>                    <C>    
1995
Operating Revenue                                    $3,016.3               $1,560.9              $837.9                $5,415.1
Restructuring Income - Net(1)                        $120.3                 $0                    $0                    $120.3
Operating Income(2)                                  $359.2                 $90.8                 $71.8                 $521.8
Identifiable Assets                                  $2,756.2               $1,670.9              $532.7                $4,959.8
- -----------------------------------------------------------------------------------------------------------------------------------
1994
Operating Revenue                                    $2,889.2               $1,354.2              $652.3                $4,895.7
Restructuring (Expense) Income- Net(1)               $(12.5)                $26.1                 $(13.6)               $0
Operating Income                                     $638.5                 $214.3                $72.7                 $925.5
Identifiable Assets                                  $2,843.7               $1,512.8              $571.7                $4,928.2
- ------------------------------------------------------------------------------------------------------------------------------------
1993
Operating Revenue                                    $2,938.9               $1,267.7              $503.8                $4,710.4
Restructuring (Expense) - Net(1)                     $(215.8)               $(45.7)               $(16.0)               $(277.5)
Operating Income                                     $368.0                 $120.0                $64.5                 $552.5
Identifiable Assets                                  $2,754.9               $1,448.6              $388.5                $4,592.0
- ------------------------------------------------------------------------------------------------------------------------------------
<FN>

(1)   See Note 3 to the Consolidated Financial Statements.

(2) 1995  Operating  Income  includes a  non-recurring  charge of $448.4 million
($369.7 million in the U.S., $46.3 million in Europe, and $32.4 million in Other
Non-U.S.)  in the  fourth  quarter  for costs  principally  associated  with the
Company's plan to reorganize into three independent companies.
</FN>
</TABLE>

                                      F-54
<PAGE>

<TABLE>

Note 18.  Quarterly Financial Data (Unaudited)
<CAPTION>

                                                                   Three Months Ended
<S>                                               <C>           <C>          <C>             <C>             <C>
                                                  March 31      June 30      September 30    December 31     Year
1995
Operating Revenue                                 $1,219.6      $1,307.4    $1,333.4         $1,554.7        $5,415.1
Restructuring Income---Net                        $28.0         $----       $77.2            $15.1           $120.3
Operating Income (Loss) (1)                       $172.8        $220.0      $260.7           $(131.7)        $521.8
Net Income (Loss) (1)                             $108.9        $146.1      $171.5           $(105.7)        $320.8
Earnings (Loss) Per Share (1)                     $.64          $.86        $1.01            $(.62)          $1.89
- ----------------------------------------------------------------------------------------------------------------------
1994
Operating Revenue                                 $1,099.2      $1,184.7    $1,203.4         $1,408.4        $4,895.7
Operating Income                                  $159.8        $214.1      $250.4           $301.2          $925.5
Net Income                                        $108.7        $144.6      $166.7           $209.5          $629.5
Earnings Per Share                                $.64          $.85        $.98             $1.23           $3.70



<FN>

(1)Includes a  non-recurring  charge of $448.4 million in the fourth quarter for
     costs  principally  associated  with the Company's plan to reorganize  into
     three  independent  companies.  (See Note 2 to the  Consolidated  Financial
     Statements).
</FN>
</TABLE>
                                      F-55
<PAGE>

Note 19. Reorganization Plan

     On January 9, 1996 the Company  announced a plan to  reorganize  into three
publicly  traded  independent  companies  by  spinning  off  through a  tax-free
distribution two of its businesses to shareholders. The three companies will be:
Cognizant Corporation,  consisting of IMS International,  Gartner Group, Nielsen
Media  Research,  Pilot Software and Erisco;  The Dun & Bradstreet  Corporation,
consisting of Dun & Bradstreet  Information Services,  Moody's Investors Service
and Reuben H. Donnelley; and A.C. Nielsen, the marketer of information, analysis
and  insight  to the  worldwide  consumer-products  and  services  industry.  In
connection  with the  reorganization,  several  other  divisions,  such as Dun &
Bradstreet Software and American Credit Indemnity, will be divested.
   The  distribution  is subject to final  approval  by the  Company's  board of
directors and obtaining a ruling from the Internal  Revenue Service with respect
to the tax-free  treatment of the distribution.  The Company expects to complete
the reorganization by the end of 1996.

                                      F-56
<PAGE>

<TABLE>

The Dun & Bradstreet Corporation and Subsidiaries

Ten-Year Selected Financial Data

<CAPTION>

All amounts except per share data, average number
of shares outstanding and percentages are shown
in millions of dollars                           1995     1994     1993     1992     1991
- ---------------------------------------------- -------  -------  -------  -------  -------
<S>                                            <C>      <C>      <C>      <C>      <C>
Continuing Operations:
      Operating Revenue                        5,415.1  4,895.7  4,710.4  4,750.7  4,651.0
      Costs and Expenses(1)                    4,893.3  3,970.2  4,157.9  3,964.8  3,906.7
- ---------------------------------------------- -------  -------  -------  -------  -------
      Operating Income (1)                       521.8    925.5    552.5    785.9    744.3
      Non-Operating (Expense)Income - Net        (78.1)   (46.3)    35.5      9.3     (7.0)
- ---------------------------------------------- -------  -------  -------  -------  -------
      Income from Continuing Operations
        Before Provision for Income Taxes        443.7    879.2    588.0    795.2    737.3
      Provision for Income Taxes                 122.9    249.7    159.3    241.7    230.8
- ---------------------------------------------- -------  -------  -------  -------  -------
      Income from Continuing Operations          320.8    629.5    428.7    553.5    506.5
Income from Discontinued Operations,
  Net of Income Taxes                                0        0        0        0        0
- ---------------------------------------------- -------  -------  -------  -------  -------
Income from Operations, Net of Income Taxes(2)   320.8    629.5    428.7    553.5    506.5
- ---------------------------------------------- -------  -------  -------  -------  -------
Cumulative Effect of Accounting Changes(3)           0        0   (390.6)       0        0
- ---------------------------------------------- -------  -------  -------  -------  -------
Net Income                                       320.8    629.5     38.1    553.5    506.5
- ---------------------------------------------- -------  -------  -------  -------  -------
Dividends                                        446.1    435.2    423.0    401.3    383.9
- ---------------------------------------------- -------  -------  -------  -------  -------
Earnings Per Share of Common Stock:
      Continuing Operations                       1.89(7)  3.70     2.42(4)  3.10     2.84
      Discontinued Operations                      .00      .00      .00      .00      .00
- ---------------------------------------------- -------  -------  -------  -------  -------
      Income from Operations(2)                   1.89(7)  3.70     2.42(4)  3.10     2.84
- ---------------------------------------------- -------  -------  -------  -------  -------
      Cumulative Effect of Accounting Changes(3)   .00      .00    (2.19)     .00      .00
- ---------------------------------------------- -------  -------  -------  -------  -------
      Total                                       1.89     3.70      .23     3.10     2.84
- ---------------------------------------------- -------  -------  -------  -------  -------
Dividends Per Share                               2.63     2.56     2.40     2.25     2.15
- ---------------------------------------------- -------  -------  -------  -------  -------
Average Number of Shares Outstanding(in millions)169.5    169.9    177.2    178.3    178.6
- ---------------------------------------------- -------  -------  -------  -------  -------
As a Percentage of Operating Revenue:
      Operating Income                             9.6(8)  18.9     11.7(5)  16.5     16.0(1)
      Income from Operations, Net of Income Taxes  5.9(9)  12.9      9.1(6)  11.7     10.9
- ---------------------------------------------- -------  -------  -------  -------  -------
Return on Average Shareholders' Equity Percentage 24.6(9)  55.6     24.9(6)  26.1     25.2(1)
- ---------------------------------------------- -------  -------  -------  -------  -------
Shareholders' Equity                           1,182.5  1,318.6  1,111.3  2,156.0  2,123.1
- ---------------------------------------------- -------  -------  -------  -------  -------
Total Assets                                   5,515.8  5,463.9  5,170.4  4,914.9  4,828.7
- --------------------------------------------- --------- --------  -------  -------  -------

<FN>

(1)Includes  in  1995  a  non-recurring  charge  of  $448.4  million  for  costs
   principally  associated with the reorganization of the Company (See Note 2 to
   the  Consolidated  Financial  Statements).  Also  includes  impact  of $120.3
   million  restructuring  income - net in 1995 and $277.5,  $15.0, $32.1, $35.3
   and $50.7 million of  restructuring  expense - net in 1993,  1991, 1988, 1987
   and 1986 respectively.
(2)Excludes net gains  (losses)  from  disposals of  discontinued  operations of
   $12.5 and ($.6), or $.07 and $.00 per share, in 1987 and 1986, respectively.
(3)Includes impact of $250.0 million or $1.40 per share for the
   adoption of SFAS No. 112 and $140.6 million or $.79 per share
   for the adoption of SFAS No. 106 in 1993.  (See Note 7 to the
   Consolidated Financial Statements.)
(4)$3.36 excluding $277.5 million  restructuring  expense and $21.0 million gain
   from  Gartner  Group's sale of stock  (totaling  $256.5  million  pre-tax and
   $166.7 million after-tax).
(5)17.6% excluding net  restructuring  expense of $277.5 million as described in
   Note 3 to the Consolidated Financial Statements.
(6)Excludes  $277.5  million  restructuring  expense and $21.0 million gain from
   Gartner  Group's sale of stock  (totaling  $256.5 million  pre-tax and $166.7
   million  after-tax)  described  in Note 3 and the  impact  of the  cumulative
   effect of the  accounting  changes  described  in Note 7,  Return on  Average
   Shareholders' Equity is 34.6% and Income from Operations, Net of Income Taxes
   is 12.6% of Operating Revenue.
(7)$3.80 excluding the non-recurring charge of $448.4 million.
(8)17.9% excluding the non-recurring charge of $448.4 million.
(9)Excluding $448.4 million non-recurring charge, Return on Average
   Shareholders' Equity is 48.6% and Income from Operations, Net of Income Taxes
   is 11.9% of Operating Revenue.
</FN>

</TABLE>
                                      F-57
<PAGE>
<TABLE>
All amounts except per share data, average number
of shares outstanding and percentages are shown
in millions of dollars                           1990     1989     1988     1987     1986
- ---------------------------------------------- -------  -------  -------  -------  -------
<S>                                            <C>      <C>      <C>      <C>      <C>
Continuing Operations:
      Operating Revenue                        4,837.3  4,318.9  4,267.4  3,788.5  3,463.2
      Costs and Expenses(1)                    4,050.4  3,455.8  3,497.7  3,098.6  2,859.8
- ---------------------------------------------- -------  -------  -------  -------  -------
      Operating Income (1)                       786.9    863.1    769.7    689.9    603.4
      Non-Operating (Expense)Income - Net        (19.1)    49.0     21.0     43.9     43.5
- ---------------------------------------------- -------  -------  -------  -------  -------
      Income from Continuing Operations
        Before Provision for Income Taxes        767.8    912.1    790.7    733.8    646.9
      Provision for Income Taxes                 261.1    327.9    291.7    295.4    270.0
- ---------------------------------------------- -------  -------  -------  -------  -------
      Income from Continuing Operations          506.7    584.2    499.0    438.4    376.9
Income from Discontinued Operations,
  Net of Income Taxes                                0        0        0       .6      2.3
- ---------------------------------------------- -------  -------  -------  -------  -------
Income from Operations, Net of Income Taxes(2)   506.7    584.2    499.0    439.0    379.2
- ---------------------------------------------- -------  -------  -------  -------  -------
Cumulative Effect of Accounting Changes(3)           0    (31.9)       0        0        0
- ---------------------------------------------- -------  -------  -------  -------  -------
Net Income                                       506.7    552.3    499.0    439.0    379.2
- ---------------------------------------------- -------  -------  -------  -------  -------
Dividends                                        379.1    361.9    288.1    226.8    193.2
- ---------------------------------------------- -------  -------  -------  -------  -------
Earnings Per Share of Common Stock:
      Continuing Operations                       2.79     3.13     2.67     2.36     2.03
      Discontinued Operations                      .00      .00      .00      .00      .01
- ----------------------------------------------  ------- -------   ------- ------- -------
      Income from Operations(2)                   2.79     3.13     2.67     2.36     2.04
- ---------------------------------------------- -------  -------  -------  -------  -------
      Cumulative Effect of Accounting Changes(3)   .00     (.17)     .00      .00      .00
- ---------------------------------------------- -------  -------  -------  -------  -------
      Total                                       2.79     2.96     2.67     2.36     2.04
- ---------------------------------------------- -------  -------  -------  -------  -------
Dividends Per Share                               2.09    1.935     1.68    1.445    1.235
- ---------------------------------------------- -------  -------  -------  -------  -------
Average Number of Shares Outstanding(in millions)181.6    186.9    187.1    186.1    185.9
- ---------------------------------------------- -------  -------  -------  -------  -------
As a Percentage of Operating Revenue:
      Operating Income                            16.3     20.0     18.0(1)  18.2(1)  17.4(1)
      Income from Operations, Net of Income Taxes 10.5     13.5     11.7     11.6     10.9
- ---------------------------------------------- -------  -------  -------  -------  -------
Return on Average Shareholders' Equity Percentage 24.4     28.1     25.2(1)  25.0     24.4(1)
- ---------------------------------------------- -------  -------  -------  -------  -------
Shareholders' Equity                           2,044.1  2,150.6  2,093.2  1,899.3  1,650.9
- ---------------------------------------------- -------  -------  -------  -------  -------
Total Assets                                   4,810.3  5,264.5  5,023.8  3,753.7  3,484.0
- ---------------------------------------------- -------  -------  -------  -------  -------

<FN>

(1)Includes  in  1995  a  non-recurring  charge  of  $448.4  million  for  costs
   principally  associated with the reorganization of the Company (See Note 2 to
   the  Consolidated  Financial  Statements).  Also  includes  impact  of $120.3
   million  restructuring  income - net in 1995 and $277.5,  $15.0, $32.1, $35.3
   and $50.7 million of  restructuring  expense - net in 1993,  1991, 1988, 1987
   and 1986 respectively.
(2)Excludes net gains  (losses)  from  disposals of  discontinued  operations of
   $12.5 and ($.6), or $.07 and $.00 per share, in 1987 and 1986, respectively.
(3)Includes impact of $250.0 million or $1.40 per share for the
   adoption of SFAS No. 112 and $140.6 million or $.79 per share
   for the adoption of SFAS No. 106 in 1993.  (See Note 7 to the
   Consolidated Financial Statements.)
(4)$3.36 excluding $277.5 million  restructuring  expense and $21.0 million gain
   from  Gartner  Group's sale of stock  (totaling  $256.5  million  pre-tax and
   $166.7 million after-tax).
(5)17.6% excluding net  restructuring  expense of $277.5 million as described in
   Note 3 to the Consolidated Financial Statements.
(6)Excludes  $277.5  million  restructuring  expense and $21.0 million gain from
   Gartner  Group's sale of stock  (totaling  $256.5 million  pre-tax and $166.7
   million  after-tax)  described  in Note 3 and the  impact  of the  cumulative
   effect of the  accounting  changes  described  in Note 7,  Return on  Average
   Shareholders' Equity is 34.6% and Income from Operations, Net of Income Taxes
   is 12.6% of Operating Revenue.
(7)$3.80 excluding the non-recurring charge of $448.4 million.
(8)17.9% excluding the non-recurring charge of $448.4 million.
(9)Excluding $448.4 million non-recurring charge, Return on Average
   Shareholders' Equity is 48.6% and Income from Operations, Net of Income Taxes
   is 11.9% of Operating Revenue.

</FN>
</TABLE>
                                      F-58











                 PROFIT PARTICIPATION BENEFIT EQUALIZATION PLAN
                                       OF
                        THE DUN & BRADSTREET CORPORATION
                AS AMENDED AND RESTATED EFFECTIVE JANUARY 1, 1995



I. Purpose of the Plan
   -------------------


          The purpose of the Profit  Participation  Benefit Equalization Plan of
     The Dun &  Bradstreet  Corporation  (the  "Plan")  is to provide a means of
     equalizing  the  benefits of those  employees  participating  in the Profit
     Participation  Plan for Employees of The Dun & Bradstreet  Corporation (the
     "Profit  Participation  Plan")  whose  funded  benefits  under  the  Profit
     Participation  Plan  are or  will  be  limited  by the  application  of the
     Employee Retirement Income Security Act of 1974, as amended ("ERISA"),  the
     Internal  Revenue Code of 1986,  as amended (the "Code") or any  applicable
     law or regulation.  The Plan is intended to be an "excess  benefit plan" as
     that term is  defined  in  Section  3(36) of ERISA  with  respect  to those
     participants  whose benefits under the Profit  Participation Plan have been
     limited  by  Section  415 of the Code,  and a "top hat"  plan  meeting  the
     requirements  of Sections  201(2),  301(a)(3),  401(a)(1) and 4021(b)(6) of
     ERISA with respect to those  participants  whose  benefits under the Profit
     Participation Plan have been limited by Section 401(a)(17) of the Code.


II. Administration of the Plan
    --------------------------

          The Executive  Compensation and Stock Option Committee of the Board of
     Directors  (the  "Committee")  of The  Dun &  Bradstreet  Corporation  (the
     "Corporation"  or the "Company") shall administer the Plan and may delegate
     to any management committee, employee, director or agent its responsibility
     to perform any act hereunder,  including  without  limitation those matters
     involving the exercise of discretion,  provided that such delegation  shall
     be subject to revocation at any time at its discretion. The Committee shall
     have full authority to determine all questions  arising in connection  with
     the  Plan-,  other  than  those  determinations   delegated  to  management
     employees or independent third parties by the Board of Directors, including
     interpreting  its provisions  and  construing  all of its terms;  may adopt
     procedural  rules;  and may  employ and rely on such  legal  counsel,  such
     actuaries,  such  accountants  and such agents as it may deem  advisable to
     assist in the administration of the Plan. All of its rules, interpretations
     and  decisions  shall be  applied in a uniform  manner to all  participants
     similarly  situated and decisions of the Committee  shall be conclusive and
     binding on all persons.


III. Participation in the Plan
     -------------------------

          All  members of the Profit  Participation  Plan shall be  eligible  to
     participate   in  this  Plan  whenever  their  benefits  under  the  Profit
     Participation  Plan  as  from  time to time  in  effect  would  exceed  the
     limitations on benefits and  contributions  imposed by Sections 401, 415 or
     any  other  applicable  Section  of the  Code,  calculated  from and  after
     September 2, 1974. For purposes of this Plan,  benefits of a participant in
     this Plan shall be determined as though no provision  were contained in the
     Profit  Participation  Plan incorporating  limitations  imposed by Sections
     401, 415 or any other Section of the Code.


IV. Benefit Limitations
    -------------------

          For  purposes  of this Plan and the  Profit  Participation  Plan,  the
     limitations  imposed by Section 415 of the Code shall.  be deemed to be met
     when the sum of the  participant's  defined  benefit plan  fraction and the
     participant's  defined  contribution  plan  fraction  equals  1.0,  as such
     fractions  are computed for purposes of Section 415 of the Code and Section
     14.4 of the Profit Participation Plan.


V. Equalized Benefits
   ------------------

          If member participating  contributions or Company contributions to the
     Profit  Participation  Plan are suspended  during any calendar year because
     any such  contributions  would cause the  participant's  account under such
     plan to exceed the benefit limitations related to such plan as described in
     Section III of this Plan, the Corporation shall pay the participant,  on or
     about March 1st of the following year, an amount equal to:

                  (1) the Company  contributions  that otherwise would have been
                  credited  to  such  participant's  account  under  the  Profit
                  Participation  Plan for the  balance of the year in which such
                  suspension  occurs,  as if no provision were set forth therein
                  incorporating  limitations  imposed by Section 401, 415 or any
                  other applicable  Section of the Code, and the participant had
                  continued  his  participating   contributions  to  the  Profit
                  Participation  Plan at the rate in  effect  at the  time  such
                  contributions  were  suspended  for the balance of the year in
                  which such suspension occurs, plus

                  (2) an interest  factor equal to one-half of the annual return
                  which  would have been  received by the  participant  had such
                  payment  been  invested  eighty  percent  (80%) in the Special
                  Fixed  Income Fund (Fund C) of the Profit  Participation  Plan
                  and twenty  percent (20%) in the Wells Fargo Equity Index Fund
                  (Fund A) of the Profit  Participation  Plan during the year in
                  which such suspension occurs, less

                  (3)  any applicable withholding taxes.


VI. Change in Control
    -----------------

          Upon the  occurrence of a "Change in Control" of the  Corporation,  as
     such term is defined in the Profit  Participation  Plan,  each  participant
     under the Plan shall receive a lump sum distribution equal to:

                  (1) the total amount which such  participant had accrued under
                  the  Plan  which  had  not  yet  been   distributed   to  such
                  participant  pursuant to Section V(1) hereof as of the date of
                  such Change in Control, plus

                  (2) an interest  factor  equal to one-half of the return which
                  would have been  received by the  participant  had such amount
                  been invested eighty percent (80%) in the Special Fixed Income
                  Fund  (Fund C) of the  Profit  Participation  Plan and  twenty
                  (20%) in the Wells  Fargo  Equity  Index  Fund (Fund A) of the
                  Profit  Participation  Plan during the portion of the calendar
                  year   subsequent   to  the   date   contributions   to   such
                  participant's   account  were   suspended   under  the  Profit
                  Participation Plan and prior to such Change in Control, less

                  (3)  any applicable withholding taxes.


          Any such lump sum distribution shall be paid to the participant within
     sixty  days of the  Change  in  Control  provided,  however,  that any such
     payment  will not prevent the  further  accrual of benefits  under the Plan
     after the date of such Change in Control.


VII. Miscellaneous
     -------------

          This Plan may be  terminated  at any time by the Board of Directors of
     the Corporation, in which event the rights of participants to their accrued
     benefits shall become nonforfeitable.  This Plan may also be amended at any
     time by the Board of  Directors  of the  Corporation,  except  that no such
     amendment shall deprive any participant of benefits  accrued at the time of
     such amendment.

          Benefits payable under this Plan shall not be funded and shall be made
     out of the general funds of the Corporation;  provided,  however,  that the
     Corporation  reserves  the right to  establish a trust fund as an alternate
     source of benefits  payable  under the Plan and to the extent  payments are
     made  from  such  trust,  such  payments  will  satisfy  the  Corporation's
     obligations under this Plan.

          No right to  payment  or any  other  interest  under  this Plan may be
     alienated,  sold,  transferred,  pledged,  assigned,  or  made  subject  to
     attachment, execution, or levy of any kind.

          Nothing in this Plan shall be  construed  as giving any  employee  the
     right to be  retained  in the employ of the  Corporation.  The  Corporation
     expressly  reserves  the right to dismiss any  employee at any time without
     regard to the  effect  which such  dismissal  might have upon him under the
     Plan.

          This Plan shall be construed,  administered and enforced  according to
     the laws of the State of New York.


VIII. Effective Date
      --------------

          This Plan shall be effective as of October 17, 1990, upon its adoption
     by the Board of Directors of The Dun & Bradstreet Corporation.









                      1982 KEY EMPLOYEES STOCK OPTION PLAN
                                       FOR
                THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES



 1.      Purpose of the Plan

         The  purpose  of the  Plan is to aid The Dun &  Bradstreet  Corporation
(herein called the "Company") and its subsidiaries in securing and retaining key
employees of  outstanding  ability and to motivate such employees to exert their
best  efforts  on  behalf  of the  Company  and its  subsidiaries  by  providing
incentive through the award of stock options and stock appreciation  rights. The
Company  expects  that it will benefit  from the added  interest  which such key
employees  will  have  in the  welfare  of the  Company  as a  result  of  their
proprietary interest in the Company's success.

 2.      Stock Subject to the Plan

         The total number of shares of Common Stock of the Company  which may be
issued under the Plan is 7,600,000. The shares may consist, in whole or in part,
of unissued shares or treasury  shares.  Issuance of shares of Common Stock upon
exercise  of an  option or  reduction  of the  number of shares of Common  Stock
subject to an option upon  exercise of a stock  appreciation  right shall reduce
the total  number of shares of Common  Stock  available  under the Plan.  Shares
which are subject to unexercised  stock options which  terminate or lapse may be
optioned again under the Plan.

 3.      Administration

         The Board of  Directors  of the  Company  shall  appoint  an  Executive
Compensation  and  Stock  Option  Committee   (herein  called  the  "Committee")
consisting  of at least  three  members  of the  Board of  Directors  who  shall
administer  the Plan and serve at the pleasure of the Board.  Each member of the
Committee  shall not be eligible to participate in the Plan and shall not at any
time within one year prior to appointment  have been eligible for selection as a
person to whom stock may have been  allocated or to whom stock  options or stock
appreciation  rights  of the  Company  or any of its  affiliates  may have  been
granted pursuant to the Plan or any other plan of the Company or its affiliates.
The Committee  shall have the authority,  consistent with the Plan, to determine
the provisions of the stock options and stock appreciation rights to be granted,
to interpret  the Plan and the stock options and the stock  appreciation  rights
granted under the Plan, to adopt,  amend and rescind rules and  regulations  for
the  administration  of the Plan,  the stock options and the stock  appreciation
rights  and  generally  to  conduct  and  administer  the  Plan  and to make all
determinations in connection therewith which may be necessary or advisable,  and
all such actions of the Committee  shall be binding upon all  participants.  The
Committee  shall  require  payment of any amount the Company may determine to be
necessary  to  withhold  for  federal,  state or local  taxes as a result of the
exercise of a stock option or a stock  appreciation  right. Fair market value of
the Common  Stock as of a given  date shall be  determined  in  accordance  with
procedures established by the Committee.

 4.      Eligibility

         Key  employees  (but not  members of the  Committee  and any person who
serves only as a  director)  of the  Company  and its  subsidiaries  (within the
meaning of Section 425(f) of the Internal  Revenue Code of 1954, as amended (the
"Code")),  who are from time to time responsible for the management,  growth and
protection of the business of the Company and its subsidiaries,  are eligible to
be  granted  stock  options or stock  appreciation  rights  under the Plan.  The
participants  under  the  Plan  shall  be  selected  from  time  to  time by the
Committee, in its sole discretion,  from among those eligible, and the Committee
shall determine,  in its sole discretion,  the number of shares to be covered by
the  stock  options  or  stock  appreciation  rights  or  both  granted  to each
participant.  An employee may not be granted a stock option,  however, if at the
time such option is to be granted,  such  employee  owns stock of the Company or
any of its  subsidiaries  possessing  more than 10% of the total combined voting
power of all  classes  of stock of the  Company or of any such  subsidiary.  For
purposes of the preceding sentence, the attribution rules of stock ownership set
forth in Section 425(d) of the Code shall apply.  The granting of a stock option
or stock  appreciation  right under the Plan shall impose no  obligation  on the
Company or any  subsidiary  to continue the  employment of an optionee and shall
not lessen or affect the right to terminate the employment of an optionee.

 5.      Limitations

         No stock option may be granted  under the Plan after  January 19, 1992,
but stock options theretofore granted may extend beyond that date.

 6.      Terms and Conditions of Stock Options

         Stock  options  granted  under the Plan shall be, as  determined by the
Committee,  non-qualified,  incentive or other stock options for federal  income
tax  purposes,  as  evidenced  by option  grants,  and shall be  subject  to the
foregoing and the  following  terms and  conditions  and to such other terms and
conditions, not inconsistent therewith, as the Committee shall determine:

                (a) Option Price. The option price per share shall be determined
         by the  Committee,  but shall not be less than 100% of the fair  market
         value of the Common Stock on the date an option is granted.

                (b)  Exercisability.  Stock options granted under the Plan shall
         be  exercisable  at such time and upon such terms and conditions as may
         be  determined  by the  Committee,  but in no event  shall an option be
         exercisable more than ten years after the date it is granted.

                (c) First Year  Non-Exercisability.  Except as provided in 
          Paragraph 9 of the Plan,  no stock option shall
         be exercisable during the year ending on the first anniversary date of
         the granting of the option.

                (d) Limitation on Incentive  Stock  Options.  The aggregate fair
         market value (determined as of the time the options are granted) of the
         stock with respect to which  incentive  stock  options may be exercised
         for the first  time by any  optionee  in any  calendar  year  shall not
         exceed $100,000. This limitation shall apply to incentive stock options
         granted  after  December  31, 1986 under all stock  option plans of the
         optionee's   employer   corporation   and  its  parent  and  subsidiary
         corporations, if any.

                (e) Exercise of Stock Options.  Except as otherwise  provided in
         the Plan or the option,  a stock  option may be  exercised  for all, or
         from  time to  time  any  part,  of the  shares  for  which  it is then
         exercisable. The purchase price for the shares as to which an option is
         exercised  shall be paid to the Company in full at the time of exercise
         at the election of the  optionee (i) in cash,  (ii) in shares of Common
         Stock of the  Company  having a fair  market  value equal to the option
         price  for  the  shares  being  purchased  and  satisfying  such  other
         requirements as may be imposed by the Committee or (iii) partly in cash
         and partly in such shares of Common Stock of the Company. The Committee
         may permit the optionee to elect,  subject to such terms and conditions
         as the  Committee  shall  determine,  to  have  the  number  of  shares
         deliverable  to the optionee as a result of the  exercise  reduced by a
         number  sufficient  to pay the  amount  the  Company  determines  to be
         necessary to withhold for federal,  state or local taxes as a result of
         the exercise of the option, up to the amount calculated by applying the
         optionee's maximum marginal tax rate. No optionee shall have any rights
         to dividends  or other  rights of a  shareowner  with respect to shares
         subject to an option  until the optionee  has given  written  notice of
         exercise of the option, paid in full for such shares and, if requested,
         given the representation described in Paragraph 6(i) of the Plan.

                (f)  Exercisability  Upon Termination of Employment by Death. If
         an optionee's  employment by the Company or a subsidiary  terminates by
         reason  of death  one year or more  after  the date of grant of a stock
         option, the option thereafter may be exercised,  during the three years
         after the date of death or the  remaining  stated period of the option,
         whichever  period is  shorter,  to the extent to which such  option was
         exercisable at the time of death or thereafter would become exercisable
         during the three-year period after the date of death in accordance with
         its terms.

                (g) Exercisability  Upon Termination of Employment by Disability
         or  Retirement.  If  an  optionee's  employment  by  the  Company  or a
         subsidiary terminates by reason of disability or retirement one year or
         more after the date of grant of an option, the option thereafter may be
         exercised,  during the five years after the date of such termination of
         employment  or the  remaining  stated  period of the option,  whichever
         period is shorter,  to the extent to which such option was  exercisable
         at the time of such  termination  of  employment  or  thereafter  would
         become  exercisable  during such period in  accordance  with its terms;
         provided,  however,  that if the optionee  dies within a period of five
         years after such  termination  of  employment,  any  unexercised  stock
         option may be exercised thereafter, during either (1) the period ending
         on the later of (i) five years after such termination of employment and
         (ii) one year  after the date of death or (2) the period  remaining  in
         the stated term of the  option,  whichever  period is  shorter,  to the
         extent to which such option was exercisable at the time of his death or
         thereafter  would  become  exercisable  during  the  remainder  of  the
         five-year  period after such  termination  of  employment in accordance
         with its terms. For purposes of this Section 6, "retirement" shall mean
         termination  of employment  with the Company or a subsidiary  after the
         optionee  has  attained  age 55 and  completed  ten or  more  years  of
         employment;  or after the optionee has attained age 65,  regardless  of
         the length of such  optionee's  employment.  An  optionee  shall not be
         considered  disabled  for  purposes of this Section 6, unless he or she
         furnishes  such  medical  or other  evidence  of the  existence  of the
         disability as the Committee, in its sole discretion, may require.

                (h)   Effect  of  Other   Termination   of   Employment.   If  a
         participant's   employment   terminates  for  any  reason,  other  than
         disability,  death or  retirement  one year or more  after  the date of
         grant of a stock option or stock appreciation  right, each stock option
         and stock  appreciation  right held by such participant shall thereupon
         terminate.

                (i)  Additional  Agreements  of  Optionee  and  Restrictions  on
         Transfer.  The  Committee  may require  each person  purchasing  shares
         pursuant to exercise of a stock  option to  represent to and agree with
         the  Company in writing  that the shares are being  acquired  without a
         view to distribution  thereof. The certificates for shares so purchased
         may include any legend which the Committee deems appropriate to reflect
         any  restrictions on transfers.  The Committee also may impose,  in its
         discretion,  as a condition  of any  option,  any  restrictions  on the
         transferability  of shares acquired through the exercise of such option
         as it may deem fit.  Without  limiting the generality of the foregoing,
         the  Committee  may  impose  conditions   restricting   absolutely  the
         transferability  of shares acquired through the exercise of options for
         such periods as the Committee may determine and, further,  in the event
         the  optionee's  employment  by the Company or a subsidiary  terminates
         during  the  period  in which  such  shares  are  nontransferable,  the
         optionee may be required,  if required by the related option agreement,
         to sell such shares back to the Company at such price and on such other
         terms as the Committee may have specified in the option agreement.

                (j)  Nontransferability  of Stock Options.  A stock option shall
         not be  transferable  by the optionee  otherwise than by will or by the
         laws of descent and distribution. During the lifetime of an optionee an
         option shall be exercisable only by the optionee. An option exercisable
         after  the  death of an  optionee  may be  exercised  by the  legatees,
         personal representatives or distributees of the optionee.

 7.      Terms and Conditions of Stock Appreciation Rights

         (a) Grants. The Committee also may grant stock  appreciation  rights in
connection  with stock  options  granted  under the Plan,  either at the time of
grant of options or subsequently. Stock appreciation rights shall cover the same
shares  covered by an option (or such lesser number of shares of Common Stock as
the  Committee  may  determine)  and  shall be  subject  to the same  terms  and
conditions  as  the  option  except  for  such  additional  limitations  as  are
contemplated by this Paragraph 7 (or as may be included in a stock  appreciation
right granted hereunder).

         (b) Terms. Each stock  appreciation  right shall entitle an optionee to
surrender to the Company an unexercised  option, or any portion thereof,  and to
receive  from the Company in exchange  therefor an amount equal to the excess of
the fair market value on the exercise date of one share of Common Stock over the
option  price per share  times the number of shares  covered by the  option,  or
portion thereof, which is surrendered. The date a notice of exercise is received
by the Company  shall be the exercise  date.  Payment shall be made in shares of
Common Stock or in cash, or partly in shares and partly in cash,  valued at such
fair  market  value,  all  as  shall  be  determined  by  the  Committee.  Stock
appreciation  rights may be exercised  from time to time upon actual  receipt by
the Company of written notice of exercise stating the number of shares of Common
Stock  subject  to an  exercisable  option  with  respect  to  which  the  stock
appreciation right is being exercised. No fractional shares of Common Stock will
be issued in payment for stock  appreciation  rights,  but instead  cash will be
paid for a fraction  or, if the  Committee  should so  determine,  the number of
shares will be rounded downward to the next whole share.

         (c)  Limitations  on  Exercisability.  The Committee  shall impose such
conditions upon the exercisability of stock appreciation  rights as will result,
except  upon  the  occurrence  of  an  event   contemplated   by  limited  stock
appreciation  rights granted  pursuant to Paragraph 7(d) or  contemplated by the
provisions  of  Paragraph 9, in the amount to be charged  against the  Company's
consolidated income by reason of stock appreciation rights not to exceed, in any
one  calendar  year,  two  percent  of  the  Company's   prior  calendar  year's
consolidated  income before income taxes. The Committee also may impose,  in its
discretion,  such other conditions upon the exercisability of stock appreciation
rights as it may deem fit.

         (d) Limited Stock Appreciation  Rights. The Committee may grant limited
stock appreciation rights which are exercisable upon the occurrence of specified
contingent events.  Such stock  appreciation  rights may provide for a different
method of determining  appreciation,  may specify that payment will be made only
in cash and may provide that related stock options or stock appreciation  rights
or both are not  exercisable  while such limited stock  appreciation  rights are
exercisable.  Unless the context  otherwise  requires,  whenever the term "stock
appreciation  right" is used in the Plan,  such term shall include limited stock
appreciation rights.

 8.      Transfers and Leaves of Absence

         For  purposes  of the Plan:  (a) a  transfer  of an  employee  from the
Company  to a 50% or  more  owned  subsidiary,  partnership,  venture  or  other
affiliate  (whether  or not  incorporated)  or  vice  versa,  or from  one  such
subsidiary,  partnership,  venture or other affiliate to another, (b) a leave of
absence, duly authorized by the Company, for military service or sickness or for
any other  purpose  approved by the Company if the period of such leave does not
exceed 90 days, or (c) a leave of absence in excess of 90 days,  duly authorized
in writing by the Company,  provided the employee's  right to  re-employment  is
guaranteed  either by statute or by contract,  shall not be deemed a termination
of employment under the Plan.

 9.      Adjustments Upon Changes in Capitalization or Other Events

         Upon  changes in the Common  Stock of the  Company by reason of a stock
dividend, stock split, reverse split,  recapitalization,  merger, consolidation,
combination or exchange of shares,  separation,  reorganization  or liquidation,
the  number  and class of  shares  available  under  the Plan as to which  stock
options or stock  appreciation  rights may be  granted,  the number and class of
shares under each option and the option price per share,  and the terms of stock
appreciation  rights shall be  correspondingly  adjusted by the Committee,  such
adjustments to be made in the case of outstanding  options without change in the
total price applicable to such options. In the event of a merger, consolidation,
combination,  reorganization  or other transaction in which the Company will not
be the surviving  corporation,  an optionee shall be entitled to options on that
number of shares of stock in the new  corporation  which the optionee would have
received had the optionee exercised all of the unexercised  options available to
the optionee  under the Plan,  whether or not then  exercisable,  at the instant
immediately  prior  to the  effective  date  of  such  transaction,  and if such
unexercised options had related stock appreciation rights the optionee also will
receive new stock  appreciation  rights related to the new options.  Thereafter,
adjustments as provided above shall relate to the options or stock  appreciation
rights of the new corporation.  Except as otherwise specifically provided in the
stock option or stock  appreciation  right, in the event of a Change in Control,
merger, consolidation, combination, reorganization or other transaction in which
the  shareowners  of the Company  will receive  cash or  securities  (other than
common  stock) or in the event  that an offer is made to the  holders  of Common
Stock of the Company to sell or exchange such Common Stock for cash,  securities
or stock of another corporation and such offer, if accepted, would result in the
offeror  becoming the owner of (a) at least 50% of the outstanding  Common Stock
of the Company or (b) such lesser  percentage  of the  outstanding  Common Stock
which the Committee in its sole discretion  determines will materially adversely
affect the market value of the Common Stock after the tender or exchange  offer,
the Committee shall, prior to the shareowners' vote on such transaction or prior
to the expiration date (without extensions) of the tender or exchange offer, (i)
accelerate the time of exercise so that all stock options and stock appreciation
rights  which are  outstanding  shall  become  immediately  exercisable  in full
without regard to any limitations of time or amount  otherwise  contained in the
Plan or the options or stock appreciation  rights and/or (ii) determine that the
options  and  stock  appreciation   rights  shall  be  adjusted  and  make  such
adjustments by  substituting  for Common Stock of the Company subject to options
and stock  appreciation  rights,  common stock of the surviving  corporation  or
offeror if such stock of such  corporation is publicly  traded or, if such stock
is not  publicly  traded,  by  substituting  common  stock  of a  parent  of the
surviving corporation or offeror if the stock of such parent is publicly traded,
in which event the  aggregate  option price shall remain the same and the number
of shares  subject to option shall be the number of shares which could have been
purchased on the closing day of such  transaction or the expiration  date of the
offer with the  proceeds  which would have been  received by the optionee if the
option had been exercised in full prior to such  transaction or expiration  date
and the optionee had exchanged all of such shares in the  transaction or sold or
exchanged all of such shares  pursuant to the tender or exchange  offer,  and if
any such option has related stock  appreciation  rights,  the stock appreciation
rights shall  likewise be adjusted.  No optionee shall have any right to prevent
the  consummation  of any of the foregoing  acts  affecting the number of shares
available  to the  optionee,  but the  optionee's  remedy  shall be limited to a
determination  by an appropriate  court of the number of shares or cash to which
the  optionee  shall  thereafter  be  entitled  and  appropriate  orders for the
issuance of such shares or payment of such cash.  For purposes of this Paragraph
9, "Change in Control"  means (i) any "person",  as such term is used in Section
13(d)  and  14(d) of the  Securities  Exchange  Act of  1934,  as  amended  (the
"Exchange Act") (other than the Company,  any trustee or other fiduciary holding
securities  under an employee  benefit plan of the Company,  or any  corporation
owned,   directly  or  indirectly,   by  the   shareowners  of  the  Company  in
substantially  the same  proportion as their ownership of stock of the Company),
is or  becomes  the  "beneficial  owner" (as  defined  in Rule  13d-3  under the
Exchange Act), directly or indirectly, of securities of the Company representing
30% or more of the  combined  voting  power of the  Company's  then  outstanding
securities;  (ii) during any period of two consecutive years, individuals who at
the beginning of such period  constitute the Board,  and any new director (other
than a director  designated  by a person who has entered into an agreement  with
the Company to effect a transaction  described in clause (i),  (iii), or (iv) of
this  sentence)  whose  election by the Board or nomination  for election by the
Company's shareowners was approved by a vote of at least two-thirds (2/3) of the
directors then still in office who either were directors at the beginning of the
period or whose  election or nomination  for election was previously so approved
cease for any  reason  to  constitute  at least a  majority  thereof;  (iii) the
shareowners of the Company approve a merger or consolidation of the Company with
any other company,  other than (1) a merger or consolidation  which would result
in the voting  securities of the Company  outstanding  immediately prior thereto
continuing to represent  (either by remaining  outstanding or by being converted
into voting  securities of the  surviving  entity) more than 50% of the combined
voting power of the voting  securities of the Company or such  surviving  entity
outstanding  immediately  after such merger or  consolidation or (2) a merger or
consolidation  effected  to  implement  a  recapitalization  of the  Company (or
similar transaction) in which no "person" (as hereinabove defined) acquires more
than  50%  of the  combined  voting  power  of the  Company's  then  outstanding
securities;  or (iv) the  shareowners of the Company  approve a plan of complete
liquidation  of the Company or an agreement for the sale or  disposition  by the
Company of all or substantially all of the Company's assets.

10.      Use of Proceeds

         Proceeds  from the sale of shares of Common Stock  pursuant to exercise
of stock options  granted under the Plan shall  constitute  general funds of the
Company.

11.      Amendments

         The Board of Directors may amend, alter or discontinue the Plan, but no
amendment,  alteration or  discontinuation  shall be made which would impair the
rights of any  optionee  under  any  option  theretofore  granted,  without  the
optionee's  consent,  or which,  without the approval of the  shareowners of the
Company, would:

                (a) Except as is provided in  Paragraph 9 of the Plan,  increase
         the total number of shares reserved for the purposes of the Plan.

                (b)  Decrease  the option price to less than 100% of fair market
value on the date of grant of an option.

                (c) Change the  employees  (or class of  employees)  eligible to
receive stock options under the Plan.

                (d) Materially increase the benefits accruing to employees
participating under the Plan.

12.      Effectiveness of the Plan

         The Plan shall be submitted within one year of the date of its adoption
to the  shareowners  of the Company for their  approval,  and if not so approved
within  that  period,  the Plan and all options  and stock  appreciation  rights
granted hereunder shall be void and of no force or effect.




                 THE DUN & BRADSTREET EXECUTIVE TRANSITION PLAN



                  The Dun & Bradstreet  Corporation  (the  "Company")  wishes to
define those circumstances under which it will provide assistance to an Eligible
Employee  in the event of his or her  Eligible  Termination  (as such  terms are
defined  herein).   Accordingly,  the  Company  hereby  establishes  The  Dun  &
Bradstreet Executive Transition Plan (the "Plan").


                  1           -  DEFINITIONS
                                 -----------

             1.1    "Administrative Committee" shall mean a committee of 
Company management employees heretofore established by the Committee.

             1.2    "Cause" shall mean (a) willful malfeasance or willful 
misconduct by the Eligible Employee in connection  with his or her  employment,
(b) continuing  failure to perform  such  duties as are  requested  by any
employee  to whom the  Eligible Employee  reports  or the  Company's  board 
of  directors,  (c)  failure  by the Eligible Employee to observe material 
policies of the Company  applicable to the Eligible  Employee  or (d) the 
commission  by an  Eligible  Employee of (i) any felony or (ii) any misdemeanor
involving moral turpitude.

             1.3     "Committee" shall mean the Executive Compensation and Stock
Option Committee of the Board of Directors of the Company.

             1.4     "Eligible Employee" shall mean the Chief Executive Officer
of the Company and such other  executive  officers of the Company or its
affiliates as are designated in writing by the Chief Executive Officer.

             1.5     "Eligible Termination" shall mean (a) an involuntary
termination of employment with the  Company by reason of a  reduction  in force
program,  job  elimination  or unsatisfactory  performance in the execution of
an Eligible Employee's duties or (b) a resignation  mutually agreed to in
writing by the Company and the Eligible Employee.  Notwithstanding  the
foregoing,  an Eligible  Termination  shall not include  (w) a  unilateral
resignation,  (x) a  termination  by the Company for
Cause,  (y) a termination as a result of a sale (whether in whole or in part, of
stock or  assets),  merger  or other  combination,  spinoff,  reorganization  or
liquidation,  dissolution  or other  winding  up or other  similar  transactions
involving  the Company or (z) any  termination  where an offer of  employment is
made  to  the  Eligible  Employee  of  a  comparable  position  at  the  Company
concurrently with his or her Eligible Termination.

             1.6     "Salary"  shall mean an Eligible  Employee's  annual base
salary  at the  time  his or her  employment  terminates,  except  as  otherwise
provided in Schedule A hereto.

             1.7     "Severance and Release Agreement" shall mean an agreement 
signed by the Eligible Employee substantially in the form attached hereto as
Exhibit 1. Notwithstanding the foregoing,  the Company may, by action of its 
chief human resources  officer or chief legal counsel, modify the form of 
Severance and Release Agreement to be signed by any  Eligible  Employee  in a
manner  approved  by the  Administrative Committee.


                  2          - SEVERANCE BENEFITS
                               ------------------

             2.1     Subject to the provisions of this Section 2, in the event
of an Eligible Termination, an Eligible  Employee shall be entitled to receive
from the Company the benefits set forth on Schedule A hereto.

             2.2      The grant of severance benefits pursuant to Section 2.1
hereof is conditioned upon an Eligible  Employee's  (a) signing a  Severance
and  Release  Agreement  and the expiration of any revocation period set forth
therein and, (b) relinquishment of any right to benefits under the Dun &
Bradstreet Career Transition Plan.

             2.3  Notwithstanding any other provision contained herein, the
Chief  Executive  Officer of the Company  may, at any time,  take such action as
such officer, in such officer's sole discretion,  deems appropriate to reduce or
increase by any amount the benefits  otherwise  payable to an Eligible  Employee
pursuant to Schedule A or otherwise  modify the terms and conditions  applicable
to an  Eligible  Employee  under  this Plan  provided  that the Chief  Executive
Officer  reports any reduction or increase in benefits or other  modification of
the terms and conditions  hereof to the Committee and provided further that with
respect to benefits payable,  or other  modifications  applicable,  to the Chief
Executive  Officer,  only the Committee may take such action.  Benefits  granted
hereunder  may not exceed an amount nor be paid over a period  which would cause
the Plan to be other than a "welfare  benefit  plan" under  section  3(1) of the
Employee Retirement Income Security Act of 1974, as amended ("ERISA").

             2.4 In the event the Company,  in its sole discretion,  grants
an Eligible Employee a period of inactive employee status,  then, in such event,
any amounts paid to such Eligible  Employee  during any such period shall offset
the benefits  payable under this Plan.  For this  purpose,  a period of inactive
employee  status  shall  mean  the  period  beginning  on the date  such  status
commences (of which the Eligible  Employee  shall be notified) and ending on the
date of such Eligible Employee's termination of employment.


                  3          - AMENDMENT AND TERMINATION
                               -------------------------

              3.1      The Company reserves the right to terminate the Plan at
any time and without any further  obligation  by action of its board of
directors or such other person or persons to whom the board properly delegates
such authority.

              3.2      The Company shall have the right to modify or amend the 
terms of the Plan at any time, or from time to time,  to any extent that it may
deem  advisable by action of its board of directors, the Committee or such other
person or persons to whom the board or the Committee properly delegates such
authority.

              3.3      All modifications of or amendments to the Plan shall be
 in writing.


                  4          - ADMINISTRATION OF THE PLAN
                               --------------------------

              4.1       The Committee shall be the Plan Administrator and shall
have the exclusive right, power and authority to:

                  (a)     interpret, in its sole discretion, any and all of the
                           provisions of the Plan;

                  (b)      establish a claims and appeals procedures; and

                  (c)     consider and decide conclusively any questions
                          (whether of fact or otherwise) arising
                           in  connection  with the  administration  of the Plan
                           or any claim for severance
                           benefits arising under the Plan.

Any  decision or action of the  Committee  pursuant to this Section 4.1 shall be
conclusive and binding on any affected person.

              4.2       The Committee may, in its sole discretion, cause the
Administrative Committee or its designee to function as the Committee for
purposes of this section 4.

              4.3       The Company shall indemnify any individual who is a
director, officer or employee of the  Company or any  affiliate,  or his or her
heirs and legal  representatives, against all liability and reasonable  expense,
including counsel fees,  amounts paid in  settlement  and amounts of judgments,
fines or penalties,  incurred or imposed  upon  him or  her  in  connection 
with  any  claim,  action,  suit  or proceeding,  whether  civil,  criminal, 
administrative  or  investigative,  in connection  with his or her duties with
respect to the Plan,  provided  that any act or omission giving rise to such
claim,  action,  suit or proceeding does not constitute willful misconduct or is
not performed or omitted in bad faith.


                         5     - MISCELLANEOUS

               5.1       Neither the establishment of the Plan nor any action of
the Company, the Committee, or any fiduciary  shall be held or construed to
confer upon any person any legal right to continue  employment with the Company.
The Company expressly  reserves the right to discharge any employee whenever the
interest of the Company, in its sole judgment, may so require, without any
liability on the part of the Company, the Committee, or any fiduciary.

              5.2       Benefits payable under the Plan shall be paid out of the
general assets of the Company or an  affiliate.  The Company need not fund the 
benefits  payable under this  Plan;  however,  nothing  in this  Section  5.2
shall be  interpreted  as precluding the Company from funding or setting aside
amounts in  anticipation of paying such benefits.  Any benefits  payable to an
Eligible  Employee under this Plan shall  represent an unsecured claim by such
Eligible  Employee  against the general assets of the Company that employed such
Eligible Employee.

             5.3       The Company shall deduct from the amount of any severance
benefits payable hereunder the amount required by law to be withheld for the
payment of any taxes and any other amount, properly to be withheld.

             5.4       Benefits payable under the Plan shall not be subject to
assignment, alienation, transfer,  pledge,  encumbrance,  commutation  or
anticipation  by the Eligible Employee. Any attempt to assign, alienate,
transfer,  pledge, encumber, commute or anticipate Plan benefits shall be void.

            5.5       This Plan shall be interpreted and applied in accordance 
with the laws of the State of New York, except to the extent superseded by
applicable federal law.

            5.6       This Plan will be of no force or effect to the extent
superseded by foreign law.

            5.7       This Plan supersedes any and all prior severance
arrangements, policies, plans or practices of the Company  (whether  written or
unwritten).  Notwithstanding  the preceding  sentence,  the Plan does not affect
the  severance  provisions of any written  individual  employment  contracts
or  written  agreements  between  an Eligible  Employee and the  Company.
Benefits  payable  under the Plan shall be offset  by any  other  severance  or 
termination  payment  made by the  Company including, but not limited to,
amounts paid pursuant to any agreement or law.

                5.8       This Plan shall be effective as of May 17, 1995.
                                          Schedule A


  An Eligible Employee entitled to benefits hereunder shall, subject to section
2 of the Plan, receive the following:

                          1         Salary Continuation

                  The  Eligible  Employee  shall  receive  104  weeks of  Salary
continuation,  provided,  however,  that for purposes of determining  the Salary
continuation amount, in the event the Eligible Employee has incurred an Eligible
Termination other than by reason of unsatisfactory  performance,  "Salary" shall
include the Eligible  Employee's  guideline  bonus  opportunity  under The Dun &
Bradstreet Corporation Corporate Management Incentive Plan or other annual bonus
plan for the year of  termination,  payment of which will be  prorated  annually
over a period equal to the number of weeks of Salary  continuation  (the "Salary
Continuation  Period")  and made at the same time as other  Salary  continuation
amounts.  Salary continuation  hereunder shall be paid at the times the Eligible
Employee's  Salary would have been paid if employment had not  terminated,  over
the Salary  Continuation  Period.  In the event the Eligible  Employee  performs
services for an entity other than the Company or a Participating  Company during
the Salary  Continuation  Period,  such employee  shall notify the Company on or
prior  to the  commencement  thereof  and,  as soon as  practicable  thereafter,
receive one-half the remaining amount of his or her Salary continuation payments
in a lump sum. No further Salary  continuation  payments shall be made hereunder
and the  Salary  Continuation  Period  shall end upon the  commencement  of such
services.  In the event the Eligible Employee fails to notify the Company of the
performance  of such  services  on or prior  to the  commencement  thereof,  the
Eligible  Employee  shall not be  entitled to any  further  Salary  continuation
payments  hereunder,  the Salary  Continuation  Period shall end and any amounts
previously  paid  to the  Eligible  Employee  pursuant  to  the  Plan  shall  be
immediately repaid to the Company.  For purposes of this Schedule A, to "perform
services"  shall mean employment or services as a full-time  employee,  partner,
associate,  agent or otherwise on behalf of any person, principal,  partnership,
firm or corporation  (other than the Company or a  Participating  Company).  All
Salary  continuation  payments shall cease upon reemployment by the Company or a
Participating  Company.  For  purposes  of this  paragraph  1, a  "Participating
Company" shall mean the Company or any other affiliated  entity more than 50% of
the voting interests of which are owned, directly or indirectly,  by the Company
and which has elected to participate in The Dun & Bradstreet  Corporation Career
Transition Plan.

                  2           Welfare Benefit Continuation

                  Medical,  dental and life insurance benefits shall be provided
throughout  the  Salary  Continuation  Period at the  levels  in effect  for the
Eligible Employee immediately prior to termination of employment but in no event
greater  than the  levels in effect for active  employees  generally  during the
Salary  Continuation  Period,  provided that the Eligible Employee shall pay the
employee  portion of any  required  premium  payments at the level in effect for
employees  generally  of  the  Company  for  such  benefits.   For  purposes  of
determining  an Eligible  Employee's  entitlement  to  continuation  coverage as
required by Title I,  Subtitle B, Part 6 of ERISA,  such  employee's 18 month or
other period of coverage shall commence on his or her termination of employment.

                   3                 Annual Bonus Payment

                  Subject to the  provisions  of this  paragraph 3, a cash bonus
for the  calendar  year of  termination  may be paid in an  amount  equal to the
actual bonus which would have been payable to the  Eligible  Employee  under The
Dun & Bradstreet Corporation Corporate Management Incentive Plan or other annual
bonus plan (the "Incentive  Plan") had such employee  remained  employed through
the end of the year of such  termination  multiplied by a fraction the numerator
of which is the number of full months of employment  during the calendar year of
termination  and the  denominator of which is 12. Such bonus shall be payable at
the  time  otherwise  payable  under  the  Incentive  Plan  had  employment  not
terminated.  Notwithstanding  the foregoing,  no amount shall be paid under this
paragraph in the event the Eligible Employee incurred an Eligible Termination by
reason of unsatisfactory performance. The foregoing provisions of this paragraph
3 shall be appropriately modified in the case of any plan not on a calendar year
basis.

                  4           Long Term Awards

                  Cash  payments  shall be made to an  Eligible  Employee as set
forth in this  paragraph  in respect of "Units"  (as such term is defined in the
Key Employees  Performance  Unit Plan for the Dun & Bradstreet  Corporation  and
Subsidiaries  (the  "PUP"))  otherwise  payable  under the PUP had the  employee
remained  employed through the end of the applicable  "Award Period" (as defined
in the PUP) in the event the  Eligible  Employee was employed by the Company for
at least 18  consecutive  months of any such Award Period.  In such event,  cash
payments shall be made to an Eligible  Employee in amounts equal to the value of
(i) the Units, as earned, and (ii) the restricted stock match, otherwise payable
under  the  PUP  had  the  employee  remained  employed  through  the end of the
applicable  Award Period  multiplied by a fraction the numerator of which is the
number of full months of  employment  with the Company from the beginning of the
Award Period to termination of employment,  and the  denominator of which is the
full number of months in the Award Period.  Such  payments  shall be made at the
times the Units in respect of which such  payments  are made would  otherwise be
payable  under  the PUP  had  employment  not  terminated.  Notwithstanding  the
foregoing,  no  amounts  shall be paid  under  this  paragraph  in the event the
Eligible Employee  incurred an Eligible  Termination by reason of unsatisfactory
performance.  Nothing  contained  herein  shall  reduce  any  amounts  otherwise
required  to be paid under the PUP except to the extent  such  amounts  are paid
hereunder.

                   5               Death

                  Upon the  death of an  Eligible  Employee  during  the  Salary
Continuation  Period,  the benefits  described in  paragraphs 1, 3 and 4 of this
Schedule shall continue to be paid to his or her estate,  as applicable,  at the
time or times otherwise provided for herein.

                   6                Cash Equivalency Payment

                  The Eligible  Employee shall  receive,  as soon as practicable
following  the date of  termination,  an amount in cash equal to the fair market
value on such date of termination of the number of shares of restricted  Company
common stock then held by such  employee.  For purposes of this paragraph 6, the
fair market value of Company  common stock shall equal the closing price of such
stock on the New York Stock  Exchange  composite tape on the date of termination
or, if such date is not a trading  day,  on the trading  day  immediately  prior
thereto.  Notwithstanding  the  foregoing,  no amounts  shall be paid under this
paragraph in the event the Eligible Employee incurred an Eligible Termination by
reason of unsatisfactory performance.

                  7                 Other Benefits

                  The  Eligible  Employee  shall be entitled  to such  executive
outplacement services during the Salary Continuation Period as shall be provided
by   the   Company.   During   the   Salary   continuation   period,   financial
planning/counseling  shall be  afforded  to the  Eligible  Employee  to the same
extent afforded  immediately prior to termination of employment in the event the
Eligible  Employee  incurred  an  Eligible  Termination  other than by reason of
unsatisfactory performance.

                  8                 No Further Grants, Etc.

                  Following an Eligible Employee's termination of employment, no
further  grants,  awards,  contributions,  accruals or  continued  participation
(except as otherwise  provided for herein) shall be made to or on behalf of such
employee under any plan or program maintained by the Company including,  but not
limited  to,  the  Incentive  Plan,  the PUP or any  qualified  or  nonqualified
retirement,  profit  sharing,  stock  option  or  restricted  stock  plan of the
Company. Any unvested or unexercised options,  unvested restricted stock and all
other benefits under any plan or program  maintained by the Company  (including,
but not limited to, the Incentive Plan, the PUP or any qualified or nonqualified
retirement,  profit  sharing,  stock option or restricted  stock plan) which are
held or accrued by an Eligible Employee at the time of his or her termination of
employment,  shall be  treated  in  accordance  with the terms of such plans and
programs  under which such  options,  restricted  stock or other  benefits  were
granted or accrued.



Exhibit 1


                         SEVERANCE AGREEMENT AND RELEASE


                  THIS  SEVERANCE  AGREEMENT  AND  RELEASE,  made by and between
(hereinafter  referred to as "Employee"),  and The Dun & Bradstreet  Corporation
(hereinafter  deemed to include its worldwide  subsidiaries  and  affiliates and
referred to as "the Company").

                  WITNESSETH THAT:

                  WHEREAS, Employee has been employed by the Company since the
 date specified in the Appendix; and

                  WHEREAS, the parties to this Agreement desire to enter into an
agreement  in order to  provide  certain  benefits  and salary  continuation  to
Employee;

                  NOW,  THEREFORE,  in consideration of the mutual covenants and
promises  hereinafter  provided and of the actions taken pursuant  thereto,  the
parties agree as follows:


                  (1) Employee has resigned from the positions  with the Company
specified  in the  Appendix,  and from any  committees  of which  Employee  is a
member, effective on the date set forth in the Appendix.

                  (2) Effective on the date set forth in the Appendix,  Employee
will  incur an  "Eligible  Termination"  under  The Dun &  Bradstreet  Executive
Transition  Plan (the  "Plan"),  a summary plan  description  of which  Employee
hereby acknowledges receipt, and will, accordingly,  be entitled to the benefits
set forth therein subject to the terms and conditions of such Plan. A summary of
the  benefits to which  Employee is entitled  under the Plan is set forth in the
Appendix.

                  (3) Through the  Termination  Date  specified in the Appendix,
Employee will be reasonably  available to consult on matters, and will cooperate
fully with respect to any claims, litigations or investigations, relating to the
Company.  No  reimbursement  for expenses  incurred after the  commencement of a
period  of  inactive  employee  status,  or if  there is no such  period,  after
termination  of  employment,  shall be made to  Employee  unless  authorized  in
advance by the Company.  A period of inactive  employee  status means the period
beginning on the date such status commences (of which Employee will be notified)
and ending on the date of Employee's termination of employment.

                  (4) Employee agrees that until the  Termination  Date Employee
will not  become a  stockholder  (unless  such  stock is  listed  on a  national
securities  exchange or traded on a daily basis in the  over-the-counter  market
and the  Employee's  ownership  interest  is not in excess of 2% of the  company
whose shares are being purchased),  employee, officer, director or consultant of
or to a  corporation,  or a  member  or an  employee  of  or a  consultant  to a
partnership  or any  other  business  or firm,  which  competes  with any of the
businesses owned or operated by the Company;  nor if Employee becomes associated
with  a  company,  partnership  or  individual  which  company,  partnership  or
individual  acts as a consultant to businesses in  competition  with the Company
will Employee  provide services to such competing  businesses.  The restrictions
contained in this paragraph shall apply whether or not Employee accepts any form
of compensation  from such competing entity or consultant.  Employee also agrees
that until the  Termination  Date  Employee  will not  recruit  or  solicit  any
customers  of the  Company to become  customers  of any  business  entity  which
competes  with  any of the  businesses  owned or  operated  by the  Company.  In
addition,  Employee agrees that until the Termination  Date neither Employee nor
any company or entity Employee controls or manages, shall recruit or solicit any
employee of the Company to become an employee of any business entity.

                  (5) If Employee performs services for an entity other than the
Company at any time prior to the Termination Date (whether or not such entity is
in competition with the Company),  Employee shall notify the Company on or prior
to the  commencement  thereof.  To "perform  services"  shall mean employment or
services as a full-time  employee,  partner,  associate,  agent or  otherwise on
behalf of any person, principal,  partnership, firm or corporation. For purposes
of this paragraph 5 only, "Company" shall mean The Dun & Bradstreet  Corporation
and any other  affiliated  entity more than 50% of the voting interests of which
are owned, directly or indirectly, by The Dun & Bradstreet Corporation and which
has elected to participate  in The Dun & Bradstreet  Career  Transition  Plan by
action of its board of directors.

                  (6)  Employee  agrees  that  Employee  will  not  directly  or
indirectly disclose any proprietary or confidential information,  records, data,
formulae,  specifications and other trade secrets owned by the Company,  whether
oral or written,  to any person or use any such information,  except pursuant to
court order (in which case  Employee will first provide the Company with written
notice of  such).  All  records,  files,  drawings,  documents,  models,  disks,
equipment  and the like  relating to the  businesses of the Company shall remain
the sole  property of the Company and shall not be removed  from the premises of
the Company.  Employee  further  agrees to return to the Company any property of
the Company which  Employee may have, no matter where  located,  and not to keep
any copies or portions thereof.

                  (7) Employee  shall not make any derogatory  statements  about
the Company and shall not make any written or oral  statement,  news  release or
other announcement  relating to Employee's employment by the Company or relating
to the Company, its subsidiaries,  customers or personnel,  which is designed to
embarrass or criticize any of the foregoing.

                  (8)  Employee  agrees  that in the event of any  breach of the
covenants  contained in  paragraphs  3, 4, 5, 6 or 7 in addition to any remedies
that may be  available  to the  Company,  the  Company  may cease  all  payments
required  to be made to Employee  under the Plan and  recover all such  payments
previously  made to Employee  pursuant to the Plan.  The parties  agree that any
such  breach  would cause  injury to the  Company  which  cannot  reasonably  or
adequately be quantified  and that such relief does not  constitute in any way a
penalty or a forfeiture.

                  (9)    Employee,    for    Employee,     Employee's    family,
representatives,  successors  and assigns  releases and forever  discharges  the
Company  and  its  successors,  assigns,  subsidiaries,  affiliates,  directors,
officers,  employees,  attorneys,  agents and trustees or  administrators of any
Company plan from any and all claims, demands, debts, damages, injuries, actions
or rights of action of any nature  whatsoever,  whether known or unknown,  which
Employee had, now has or may have against the Company, its successors,  assigns,
subsidiaries,  affiliates, directors, officers, employees, attorneys, agents and
trustees or administrators of any Company plan, from the beginning of Employee's
employment to and including  the date of this  Agreement  relating to or arising
out of  Employee's  employment  with  the  Company  or the  termination  of such
employment  other than a claim with respect to a vested right  Employee may have
to  receive  benefits  under  any  plan  maintained  by  the  Company.  Employee
represents that Employee has not filed any action, complaint,  charge, grievance
or  arbitration  against  the  Company  or  any  of  its  successors,   assigns,
subsidiaries,  affiliates, directors, officers, employees, attorneys, agents and
trustees or administrators of any Company plan.

                 (10)  Employee  covenants  that  neither  Employee,  nor any of
Employee's  respective  heirs,  representatives,  successors  or  assigns,  will
commence,  prosecute or cause to be commenced or prosecuted  against the Company
or  any  of  its  successors,  assigns,  subsidiaries,   affiliates,  directors,
officers,  employees,  attorneys,  agents and trustees or  administrators of any
Company  plan any action or other  proceeding  based upon any  claims,  demands,
causes of action,  obligations,  damages or liabilities which are being released
by this  Agreement,  nor will  Employee  seek to challenge  the validity of this
Agreement,  except  that this  covenant  not to sue does not  affect  Employee's
future right to enforce  appropriately the terms of this Agreement in a court of
competent jurisdiction.

                 (11) Employee  acknowledges  that (a) Employee has been advised
to consult with an attorney at  Employee's  own expense  before  executing  this
Agreement  and that  Employee has been  advised by an attorney or has  knowingly
waived  Employee's  right to do so,  (b)  Employee  has had a period of at least
twenty-one (21) days within which to consider this Agreement, (c) Employee has a
period of seven (7) days from the date that Employee signs this Agreement within
which to  revoke  it and  that  this  Agreement  will not  become  effective  or
enforceable  until the expiration of this seven (7) day revocation  period,  (d)
Employee fully  understands the terms and contents of this Agreement and freely,
voluntarily,  knowingly and without  coercion  enters into this  Agreement,  (e)
Employee is  receiving  greater  consideration  hereunder  than  Employee  would
receive  had  Employee  not signed  this  Agreement  and that the  consideration
hereunder  is given in  exchange  for all of the  provisions  hereof and (f) the
waiver or release by Employee of rights or claims  Employee may have under Title
VII of the Civil Rights Act of 1964, The Employee Retirement Income Security Act
of 1974,  the Age  Discrimination  in Employment  Act of 1967, the Older Workers
Benefit  Protection  Act,  the Fair Labor  Standards  Act,  the  Americans  with
Disabilities Act, the  Rehabilitation  Act, the Worker Adjustment and Retraining
Act (all as amended)  and/or any other local,  state or federal law dealing with
employment or the termination thereof is knowing and voluntary and, accordingly,
that it shall be a breach  of this  Agreement  to  institute  any  action  or to
recover  any  damages  that  would  be in  conflict  with  or  contrary  to this
acknowledgement  or  the  releases  Employee  has  granted  hereunder.  Employee
understands and agrees that the Company's payment of money and other benefits to
Employee and  Employee's  signing of this Agreement does not in any way indicate
that  Employee  has any viable  claims  against  the Company or that the Company
admits any liability whatsoever.

                 (12) This  Agreement  constitutes  the entire  agreement of the
parties and all prior  negotiations  or  representations  are merged herein.  It
shall be binding  upon and shall inure to the benefit of the parties  hereto and
their  respective  successors,  assigns,  heirs  and legal  representatives  but
neither this  Agreement nor any rights  hereunder  shall be assignable by either
party without the other party's consent. In addition,  this Agreement supersedes
any prior employment or compensation agreement, whether written, oral or implied
in law or implied in fact between  Employee  and the  Company,  other than those
contracts and  agreements  excepted from the  application  of section 5.7 of the
Plan pursuant to the terms of such section,  which prior  agreements  are hereby
terminated.

                  (13) If for any  reason  any one or more of the  provisions of
this  Agreement  shall be held or deemed  to be  inoperative,  unenforceable  or
invalid by a court of competent jurisdiction,  such circumstances shall not have
the effect of rendering  such  provision  invalid in any other case or rendering
any other provisions of this Agreement inoperative, unenforceable or invalid.

                  (14) This Agreement  shall be construed in accordance with the
laws  of the  State  of  _____________,  except  to  the  extent  superseded  by
applicable federal law.

                  (15) This Agreement shall terminate in its entirety the
Change in Control Severance Agreement between the Company and 
Employee.  [USE PROVISION IF APPLICABLE]


                  IN  WITNESS  WHEREOF,   Employee  and  The  Dun  &  Bradstreet
Corporation,  by  its  duly  authorized  agent,  have  hereunder  executed  this
Agreement.


Dated:



Employee

<TABLE>

                        THE DUN & BRADSTREET CORPORATION




                                     Title:
                                    Appendix


                         Summary of Benefit Entitlements
                           Under the Dun & Bradstreet
                            Executive Transition Plan

<CAPTION>


<S>                                                           <C>          

Employment with
Company Since:                                                ______________________________

Effective Date
of Resignation:                                               ______________________________

Positions Resigned:                                           ______________________________

Effective Date of
Eligible Termination:                                         ______________________________

Termination Date:                                             ______________________________


Salary Continuation:                                          $____ per week for ____ weeks

Welfare Benefit Continuation:                                 [LIST NAMES OF MEDICAL, DENTAL, LIFE PLANS UNDER WHICH
EMPLOYEE COVERED]

Annual Bonus Payment:      [x]
12 of the annual bonus  otherwise payable to you at time of normal payment.

Long-Term Award:  [x]
[y] of the long-term awards otherwise payable to you for the _______ cycles at time of normal payment.

Cash Equivalency Payment:

Executive Outplacement:                                       As provided by the Company.

[Financial Planning/Counseling:]


<FN>


         The  description  of  benefits  contained  in this  Appendix  is only a
         summary and is subject to the terms and  conditions of the Plan.  Refer
         to your summary plan description for more detail.
</FN>
</TABLE>




<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                          385479
<SECURITIES>                                     52762
<RECEIVABLES>                                  1451671
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               2298438
<PP&E>                                         1951140
<DEPRECIATION>                                 1076703
<TOTAL-ASSETS>                                 5515788
<CURRENT-LIABILITIES>                          2208475
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        188417
<OTHER-SE>                                      994048
<TOTAL-LIABILITY-AND-EQUITY>                   5515788
<SALES>                                              0
<TOTAL-REVENUES>                               5415141
<CGS>                                                0
<TOTAL-COSTS>                                  4893294
<OTHER-EXPENSES>                                 57190
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               20941
<INCOME-PRETAX>                                 443716
<INCOME-TAX>                                    122909
<INCOME-CONTINUING>                             320807
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    320807
<EPS-PRIMARY>                                     1.89
<EPS-DILUTED>                                     1.89
        

</TABLE>


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