TRIARC COMPANIES INC
SC 13D, 1997-07-07
EATING & DRINKING PLACES
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                                    UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C. 20549

                                     SCHEDULE 13D

                       Under the Securities Exchange Act of 1934


                            CABLE CAR BEVERAGE CORPORATION
                                   (Name of Issuer)

                        Common Stock, par value $.01 per share
                            (Title of Class of Securities)

                                       126844109
                                    (CUSIP Number)

                                    BRIAN L. SCHORR
                                Triarc Companies, Inc.
                                    280 Park Avenue
                               New York, New York 10017
                                     (212) 451-3000
                        (Name, Address and Telephone Number of
                         Person Authorized to Receive Notices
                                  and Communications)

                                      June 24, 1997
                       (Date of Event which Requires Filing of
                                    this Statement)










If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject to this  Schedule 13D, and is filing this
schedule because of Rule 13d-(b)(3) or (4), check the following box ___.


                                   Page 1 of 7 Pages


<PAGE>









                                     SCHEDULE 13D

CUSIP NO.   126844109                                         Page 2 of 7 Pages
         ----------------

1       NAME OF REPORTING PERSON
        S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                      Triarc Companies, Inc.

2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP                (a) ___
                                                                        (b) ___
3       SEC USE ONLY


4       SOURCE OF FUNDS
                      00

5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
        PURSUANT TO ITEMS 2(d) or 2(e)                                      ___


6       CITIZENSHIP OR PLACE OF ORGANIZATION
                      Delaware

                                    7       SOLE VOTING POWER
NUMBER OF                                          - - -
SHARES
BENEFICIALLY OWNED                  8       SHARED VOTING POWER
BY EACH REPORTING                                  1,763,609
PERSON
WITH                                9       SOLE DISPOSITIVE POWER
                                                   - - -
                                    10      SHARED DISPOSITIVE POWER
                                                   1,763,609

11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                      1,763,609

12      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
        SHARES                                                              X
                                                                           ---
13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                      19.7%

14      TYPE OF REPORTING PERSON
                      CO






<PAGE>


                                                              Page 3 of 7 pages




                                       SCHEDULE 13D



ITEM 1.        SECURITY AND ISSUER.

               This  statement  relates to the common stock,  par value $.01 per
share  ("Common  Stock"),  of  Cable  Car  Beverage   Corporation,   a  Delaware
corporation (the "Company").  The address of the Company's  principal  executive
office is 717 17th Street, Suite 1475, Denver, Colorado 80202.

ITEM 2.        IDENTITY AND BACKGROUND.

               (a) - (c) This  statement is filed by Triarc  Companies,  Inc., a
Delaware corporation ("Triarc"), whose address is 280 Park Avenue, New York, New
York 10017.  Triarc is a holding  company which,  through its  subsidiaries,  is
engaged in the following businesses:  beverages, restaurants, dyes and specialty
chemicals.  Triarc,  through a  subsidiary,  also has an equity  interest in the
liquefied petroleum gas business.

               (d) - (e)     None.

ITEM 3.        SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

               No separate funds or other  consideration  were paid or given for
the beneficial ownership which is the subject of this Schedule 13D.

               The Company,  Triarc and CCB Merger  Corporation,  a wholly-owned
subsidiary of Triarc ("Mergerco"),  entered into an Agreement and Plan of Merger
on June 24, 1997 (the "Merger  Agreement").  A copy of the Merger Agreement,  in
connection with which Triarc entered into the Stockholders  Agreement  described
in Item 4 below, is attached  hereto as Exhibit A and  incorporated by reference
herein.  Under the terms of the Merger Agreement,  Mergerco would be merged with
and into the Company,  the Company  would be the surviving  corporation  and the
Company  would  become a wholly  owned  subsidiary  of  Triarc  (the  "Merger").
Pursuant to the Merger  Agreement,  each issued and outstanding  share of Common
Stock (other than certain  shares to be cancelled in accordance  with the Merger
Agreement and those held by  stockholders  who have exercised  appraisal  rights
under  Delaware  law) will be  converted  into the right to receive  from Triarc
0.1722 of a fully paid and nonassessable share of the Class A Common Stock, $.10
per share, of Triarc (the "Triarc Common Stock"), subject to certain adjustments
as set forth in the  Merger  Agreement.  The  shares of Triarc  Common  Stock so
issued will be newly issued  shares.  Triarc will make cash  payments in lieu of
issuing  fractional  shares of Triarc Common Stock,  which will be paid from the
proceeds from the sale on the open market of the aggregate  fractional shares of
Triarc  Common Stock as provided in the Merger  Agreement.  The  transaction  is
intended to be a tax-free  reorganization under the provisions of section 368(a)
of the Internal Revenue Code of 1986, as amended.






<PAGE>


                                                              Page 4 of 7 pages




               If Triarc exercises the Options (defined in Item 5 below) granted
under the Stockholders  Agreement,  it currently intends to finance the purchase
price through Triarc's working capital.

ITEM 4.        PURPOSE OF TRANSACTION.

               In  connection  with the  Merger  Agreement  described  in Item 3
above, Triarc and Samuel M. Simpson,  Susan L. Neff, William H. Rutter and Susan
L.  Fralick  (collectively,  the  "Stockholders")  entered  into a  Stockholders
Agreement,  dated  as of June  24,  1996  (the  "Stockholders  Agreement").  The
Stockholders  Agreement,  attached  hereto  as  Exhibit  B and  incorporated  by
reference herein,  includes, inter alia, agreements by the Stockholders to vote,
at any meeting of the holders of the Common Stock,  their shares of Common Stock
(other than certain Excluded Shares identified in Schedule I to the Stockholders
Agreement),  whether  owned  as of the  date of the  Stockholders  Agreement  or
thereafter acquired (collectively,  the "Subject Stock"), in favor of the Merger
Agreement  and  the  transactions  contemplated  therein,   including,   without
limitation,  the Merger,  and  otherwise  in  accordance  with the  Stockholders
Agreement with respect to certain matters specified therein. Among other things,
the Merger Agreement  provides that upon the  effectiveness  of the Merger,  the
certificate  of  incorporation  of the Company shall be restated as set forth in
Exhibit A to the Merger  Agreement,  and the bylaws,  officers and  directors of
Mergerco shall become the bylaws, officers and directors of the Company.

               In  addition,   the  Merger  Agreement  provides  that  upon  the
effectiveness  of the Merger,  the Company shall have authorized and outstanding
1,000 shares of common stock,  par value $1.00 per share,  all of which shall be
owned by Triarc.  The effectiveness of the Merger will cause the Company Company
Stock to cease to be authorized  to be quoted by the Nasdaq and become  eligible
for termination of registration  pursuant to Section  12(g)(4) of the Securities
Exchange  Act  of  1934,   as  amended  (the  "Act").   Furthermore,   upon  the
effectiveness of the Merger,  Samuel M. Simpson,  President of the Company,  has
agreed,  and  Triarc  has  agreed  to  cause  the  Company,   as  the  surviving
corporation,  to terminate his existing employment agreement and to enter into a
new three-year employment agreement which will contain,  among other provisions,
non-compete provisions.

               Depending on market conditions and other factors that it may deem
material to its investment  decision,  Triarc and its subsidiaries may from time
to time  acquire  additional  shares  of Common  Stock in the open  market or in
privately negotiated transactions.

               Other  than as set forth  above or in Item 3 or in the  materials
incorporated in this Schedule 13D by reference, Triarc has no plans with respect
to any matter specified in Item 4 of Schedule 13D or any similar action to those
enumerated therein.

ITEM 5.        INTEREST IN SECURITIES OF THE ISSUER.

               (a)  Pursuant  to the  Stockholders  Agreement,  Triarc  has  the
contractual  right to require the  Stockholders  to vote their shares of Subject
Stock in the manner set forth in the Stockholders Agreement. In the event that a
Stockholder  fails to vote his  shares of  Subject  Stock in such  manner,  each
Stockholder has appointed Triarc as his or




<PAGE>


                                                              Page 5 of 7 pages




her attorney and proxy to vote his or her shares of Subject  Stock in the manner
set forth in the  Stockholders  Agreement.  In addition,  each  Stockholder  has
granted  to  Triarc an  exclusive  and  irrevocable  option  (collectively,  the
"Options") to purchase his Subject Stock if the Company shall have taken certain
specified  actions  with respect to an  Acquisition  Proposal (as defined in the
Merger  Agreement),  at a  purchase  price per share in cash equal to (i) 0.1722
times (ii) the average  (without  rounding)  of the closing  prices per share of
Triarc  Common  Stock  on the New York  Stock  Exchange  for the 15  consecutive
trading days ending on the trading day immediately  preceding the closing of the
exercise  of the  Option,  subject  to certain  adjustments  as set forth in the
Stockholders  Agreement.  The Options granted under the  Stockholders  Agreement
must be exercised by Triarc  simultaneously  in whole and not in part. As of the
date of this Schedule 13D,  there are 1,763,609  shares of Subject Common Stock,
or approximately 19.7% of the Common Stock outstanding.(1)

               In addition,  the  Stockholders  hold vested  options to purchase
185,000  shares of  Common  Stock  (collectively,  the  "Stockholder  Options").
Assuming  that all such the  Stockholder  Options are  exercised,  the shares of
Common Stock so acquired would be Subject Stock under the Stockholders Agreement
with  respect  to which  Triarc  would  have the right to  direct  the vote with
respect  to the  Merger,  be  appointed  proxy and hold an option to  acquire as
described in the previous  paragraph.  Triarc  believes that it may be deemed to
have  shared  voting  power and  shared  dispositive  power  with  respect to an
aggregate of  1,948,609  shares of Common  Stock,  or  approximate  21.3% of the
outstanding  Common  Stock.(2)  Triarc is reporting this 21.3% figure solely for
the  purpose of  establishing  how many shares of Common  Stock with  respect to
which Triarc may be deemed to have shared  voting  power and shared  dispositive
power under the  Stockholders  Agreement,  and such figure  should not be relied
upon for any other purposes.  Notwithstanding anything to the contrary contained
in this Schedule 13D, and in accordance  with Rule 13d-4  promulgated  under the
Act, the filing of this Schedule 13D shall not be construed as an admission that
Triarc is the beneficial owner of such shares.

               (b)  Pursuant  to the  Stockholders  Agreement  Triarc has shared
power with the  Stockholders to vote or to direct the vote, and to dispose of or
direct the  disposition  of, the Subject Stock as set forth in the  Stockholders
Agreement.

               (c) Except as described herein, in the Merger Agreement or in the
Stockholders  Agreement,  Triarc has not  engaged in any  transaction  involving
Common Stock within the sixty (60) day period immediately  preceding the date of
this Schedule 13D and,  except for the shares of Subject Stock  described  above
which are subject to the  Stockholders  Agreement,  Triarc does not beneficially
own any Common Stock.

     Paragraphs (d) and (e) of Item 5 of Schedule 13D are not applicable to this
filing.
- --------------
(1)     Such percentage is based on 8,948,324 shares of Common Stock outstanding
        as of  June  24,  1997  as  represented  by the  Company  in the  Merger
        Agreement.

(2)     Such   percentage   is  based  on  8,948,324   shares  of  Common  Stock
        outstanding,  plus an additional  185,000 shares issued upon exercise of
        the Stockholder Options.






<PAGE>


                                                              Page 6 of 7 pages




ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
          TO SECURITIES OF THE ISSUER.

               Except as described in Items 3 and 4 above, Triarc is not a party
to any  contracts,  arrangements,  understandings  or  relationships  (legal  or
otherwise) with respect to any securities of the Company.

ITEM 7.        MATERIAL TO BE FILED AS EXHIBITS.
                                                                 Sequentially
        Exhibit Schedule                                         Numbered Page

A.      Agreement and Plan of Merger dated June 24, 1997
        among the Company, Triarc and CCB Merger
        Corporation.

B.      Stockholders Agreement dated as of June 24, 1997
        among Triarc, Samuel M. Simpson, Susan L. Neff,
        William H. Rutter and Susan L. Fralick.






<PAGE>


                                                              Page 7 of 7 pages



                                         SIGNATURE

After  reasonable  inquiry  and to the best of its  knowledge  and  belief,  the
undersigned  certifies that the  information set forth in the statement is true,
complete and correct.

Date:  July 7, 1997

                                            TRIARC COMPANIES, INC.


                                            By: BRIAN L. SCHORR
                                                ------------------------

                                                 Name: Brian L. Schorr
                                                 Title: EVP & GC






<PAGE>


                                                                      Exhibit A





- -------------------------------------------------------------------------------









                          AGREEMENT AND PLAN OF MERGER

                                  By and Among

                         CABLE CAR BEVERAGE CORPORATION,

                             TRIARC COMPANIES, INC.

                                       AND

                             CCB MERGER CORPORATION



                         ---------------------------------

                               Dated June 24, 1997
                         ---------------------------------









- -------------------------------------------------------------------------------




<PAGE>





                                TABLE OF CONTENTS

                                                                           Page

                                    ARTICLE I
                                   THE MERGER

        Section 1.1     The Merger.............................................
        Section 1.2     Closing................................................
        Section 1.3     Certificate of Incorporation...........................
        Section 1.4     By-laws................................................
        Section 1.5     Board of Directors and Officers........................
        Section 1.6     Meeting of Company Stockholders........................
        Section 1.7     SEC Filings............................................
        Section 1.8     Effective Time of the Merger...........................

                                   ARTICLE II
                              CONVERSION OF SHARES

        Section 2.1     Conversion of Shares...................................
        Section 2.2     No Further Transfers...................................
        Section 2.3     Exchange of Shares of Company Common Stock.............

                                   ARTICLE III
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

        Section 3.1     Organization and Good Standing.........................
        Section 3.2     Corporate Authorization; Validity of Agreement; Company
                        Action.................................................
        Section 3.3     Capitalization.........................................
        Section 3.4     Reports and Financial Statements.......................
        Section 3.5     Absence of Certain Changes.............................
        Section 3.6     Consents and Approvals; No Violations..................
        Section 3.7     No Undisclosed Liabilities.............................
        Section 3.8     Registration Statement.................................
        Section 3.9     Litigation; Compliance with Law........................
        Section 3.10    Taxes..................................................
        Section 3.11    No Default.............................................
        Section 3.12    Contracts..............................................
        Section 3.13    Intellectual Property..................................
        Section 3.14    Employee Benefit Plans.................................
        Section 3.15    Inventory and Supplies.................................

                                        i

<PAGE>



        Section 3.16    Receivables............................................
        Section 3.17    Case Sales.............................................
        Section 3.18    Transactions with Affiliates...........................
        Section 3.19    State Takeover Statutes................................


                                   ARTICLE IV
                  REPRESENTATIONS AND WARRANTIES OF THE PARENT AND MERGERCO

        Section 4.1     Organization and Good Standing.........................
        Section 4.2     Corporate Authorization; Validity of Agreement.........
        Section 4.3     Capitalization.........................................
        Section 4.4     Reports and Financial Statements.......................
        Section 4.5     Absence of Certain Changes.............................
        Section 4.6     Consents and Approvals; No Violations..................
        Section 4.7     Registration Statement.................................
        Section 4.8     Tax Representations....................................

                                    ARTICLE V
                                    COVENANTS

        Section 5.1     Interim Operations of the Company......................
        Section 5.2     Access to Information..................................
        Section 5.3     Consents and Approvals.................................
        Section 5.4     No Solicitation........................................
        Section 5.5     Additional Agreements..................................
        Section 5.6     Notification of Certain Matters........................
        Section 5.7     Indemnification of Directors and Officers..............
        Section 5.8     Rule 145 Affiliates....................................
        Section 5.9     Stock Exchange Listing.................................
        Section 5.10    Tax-Free Reorganization................................

                                   ARTICLE VI
                              CONDITIONS PRECEDENT

        Section 6.1     Conditions to the Obligations of Each Party............
        Section 6.2     Conditions to the Obligations of the Parent and Mergerco
        Section 6.3     Conditions to the Obligations of the Company...........

                                   ARTICLE VII
                                   TERMINATION

        Section 7.1     Termination............................................
        Section 7.2     Effect of Termination..................................

                                       ii

<PAGE>



                                  ARTICLE VIII
                               GENERAL AGREEMENTS

        Section 8.1     Definitions............................................
        Section 8.2     Survival of Representations, Warranties and Agreements.
        Section 8.3     Expenses...............................................
        Section 8.4     Notice.................................................
        Section 8.5     Amendments.............................................
        Section 8.6     Waiver.................................................
        Section 8.7     Brokers................................................
        Section 8.8     Publicity..............................................
        Section 8.9     Headings...............................................
        Section 8.10    Non-Assignability......................................
        Section 8.11    Entire Agreement; No Third Party Beneficiaries; Rights
                        of Ownership...........................................
        Section 8.12    Specific Performance...................................
        Section 8.13    Counterparts...........................................
        Section 8.14    Governing Law..........................................
        Section 8.15    Consent to Jurisdiction................................
        Section 8.16    WAIVER OF JURY TRIAL...................................
        Section 8.17    Disclosure Schedule....................................


                                       iii

<PAGE>



Exhibit:

     A - Form of Restated Certificate of Incorporation
     B - Form of Affiliate Agreement

Schedule:

     I - Disclosure Schedule

                                       iv

<PAGE>



                          AGREEMENT AND PLAN OF MERGER


               AGREEMENT   AND  PLAN  OF  MERGER   dated  June  24,  1997  (this
"Agreement"),   by  and  among  Cable  Car  Beverage  Corporation,   a  Delaware
corporation (the "Company"), Triarc Companies, Inc., a Delaware corporation (the
"Parent"), and CCB Merger Corporation, a Delaware corporation and a wholly owned
subsidiary of the Parent ("Mergerco").
               The Boards of Directors  of the Parent,  Mergerco and the Company
have  approved,  and  deem it  advisable  and in the  best  interests  of  their
respective stockholders to consummate,  the merger of Mergerco with and into the
Company (the  "Merger")  upon the terms and subject to the  conditions set forth
herein  and in  accordance  with the  General  Corporation  Law of the  State of
Delaware (the "DGCL").
               The  Parent  and  Mergerco  are  unwilling  to  enter  into  this
agreement  unless certain  stockholders of the Company enter into a stockholders
agreement (the  "Stockholders  Agreement")  among the Parent,  Mergerco and such
stockholders  providing for, among other things,  the granting to the Parent and
Mergerco  of the right to vote  shares of  Company  Common  Stock  owned by such
stockholders  under  the  circumstances  set  forth  in such  agreement  and the
granting to Parent and Mergerco of an option to purchase  such shares of Company
Common Stock owned by such stockholders under the circumstances and at the price
set forth in such  agreement,  and the Board of  Directors  of the  Company  has
approved the Parent and Mergerco entering into the Stockholders Agreement.
               The Board of  Directors of the Company,  having  received  advice
from Montgomery  Securities,  its investment  advisor,  and an opinion from such
firm to the effect

                                              1

<PAGE>



that  the  consideration  to be  received  by the  stockholders  of the  Company
pursuant to the Merger is fair to such  stockholders  from a financial  point of
view  (the  "Company   Fairness   Opinion"),   has  approved  the   transactions
contemplated by this Agreement and the Stockholders Agreement (the "Contemplated
Transactions")  in  accordance  with the  provisions  of Section 203 of the DGCL
("Section  203") and has resolved to recommend the approval of the Merger by the
holders of shares of the Common Stock,  par value $.01 per share, of the Company
(the "Company Common Stock").
               For United States  federal  income tax  purposes,  it is intended
that the Merger provided for herein shall qualify as a reorganization within the
meaning of Section 368(a) of the Internal  Revenue Code of 1986, as amended (the
"Code").
               NOW,  THEREFORE,  in  consideration  of  the  foregoing  and  the
respective  representations,  warranties,  covenants  and  agreements  set forth
herein, the parties hereto agree as follows  (capitalized terms used herein have
the meanings ascribed to them in Section 8.1):


                                     ARTICLE
I

                                   THE MERGER

               Section  1.1 The  Merger.  Upon  the  terms  and  subject  to the
conditions  hereof and in  accordance  with the  provisions  of the DGCL, at the
Effective Time, Mergerco and the Company shall consummate the Merger pursuant to
which Mergerco shall be merged with and into the Company in accordance  with the
applicable  provisions of the DGCL and the separate  existence of Mergerco shall
thereupon cease, and the Company, as the surviving

                                              2

<PAGE>



corporation  in the Merger (the  "Surviving  Corporation"),  shall  continue its
corporate  existence  under the laws of the State of Delaware as a wholly  owned
subsidiary of the Parent. The Merger shall have the effects set forth in Section
259 of the DGCL.
               Section 1.2  Closing.  The closing of the Merger (the  "Closing")
shall take place at the  offices of Paul,  Weiss,  Rifkind,  Wharton & Garrison,
1285  Avenue of the  Americas,  New York,  New York  10019-6064  on a date to be
specified  by the parties,  which shall be no later than five (5) Business  Days
after all of the conditions set forth in Article VI hereof shall be fulfilled or
waived in accordance  with this  Agreement and  applicable  law or at such other
time,  date and/or place as the Company,  the Parent and Mergerco may agree (the
"Closing  Date").  Subject to the  provisions of Article VII hereof,  failure to
consummate the Merger on the date and time and at the place determined  pursuant
to this Section 1.2 shall not result in the  termination  of this  Agreement and
will not relieve any party of any obligations hereunder.
               Section 1.3  Certificate  of  Incorporation.  The  certificate of
incorporation  of the Company as in effect  immediately  prior to the  Effective
Time (the  "Certificate of  Incorporation")  shall be amended in its entirety as
set forth in Exhibit A hereto,  and such  Certificate  of  Incorporation,  as so
amended at the Effective Time,  shall be the certificate of incorporation of the
Surviving  Corporation,  until thereafter further changed or amended as provided
therein or by applicable law.
               Section  1.4  By-laws.  The  by-laws  of  Mergerco  as in  effect
immediately  prior to the  Effective  Time shall be the by-laws of the Surviving
Corporation  until  thereafter  changed  or amended  as  provided  therein or as
otherwise permitted or required by the

                                              3

<PAGE>



Surviving  Corporation's  certificate  of  incorporation  or by applicable  law,
except that at the  Effective  Time,  the name in the heading  thereof  shall be
changed to "Cable Car Beverage Corporation."
               Section 1.5   Board of Directors and Officers.
             (a)    The directors of Mergerco immediately prior to the Effective
Time shall be the initial directors of the Surviving Corporation and shall serve
until their  respective  successors are duly elected or appointed and qualify in
the manner  provided  in the  certificate  of  incorporation  and by-laws of the
Surviving Corporation, or as otherwise provided by applicable law.
              (b)    The officers of Mergerco immediately prior to the Effective
Time shall be the initial officers of the Surviving  Corporation and shall serve
until their  respective  successors are duly elected or appointed and qualify in
the manner  provided  in the  certificate  of  incorporation  and by-laws of the
Surviving Corporation, or as otherwise provided by applicable law.
               Section 1.6   Meeting of Company Stockholders.
              (a) Subject to the provisions of Section 1.6(b) below, the Company
shall take all necessary  action in accordance  with applicable law to convene a
meeting of its  stockholders  (a "Meeting") to consider and vote upon the Merger
and this  Agreement  and shall use its best  efforts  to hold  such  Meeting  as
promptly  as  practicable  after  the date the  Registration  Statement  becomes
effective. Subject to the provisions of Section 1.6(b) below, the Company agrees
that the Board of Directors of the Company  shall  recommend  that the Company's
stockholders vote in favor of the Merger and the approval and adoption of this

                                              4

<PAGE>



Agreement.  The Parent agrees that it shall vote, or cause to be voted, in favor
of the Merger and the  adoption  and  approval of this  Agreement  any shares of
Company Common Stock held by it or by any of its Subsidiaries on the record date
set by the Company for  determining  shares of Company  Common Stock entitled to
vote at the Meeting.
           (b) Nothing in Section 1.6(a) shall prevent the Board of Directors of
the Company from withdrawing, amending or modifying its unanimous recommendation
in favor of the  Merger  if (i) an  unsolicited  bona fide  written  Acquisition
Proposal is  submitted  to the Company and is not  withdrawn,  (ii) the Board of
Directors of the Company  concludes in good faith,  based upon the advice of its
financial advisor,  that such Acquisition Proposal would result in a transaction
that  is  more  favorable  from a  financial  point  of  view  to the  Company's
stockholders  than  the  Merger,  (iii)  neither  the  Company  nor  any  of its
Representatives  shall  violate  any of the  restrictions  set forth in  Section
5.4(a),  and (iv) the Board of Directors of the Company concludes in good faith,
after  consultation  with  its  outside  legal  counsel,  that  the  withdrawal,
amendment or modification of such  recommendation is required in connection with
such Acquisition  Proposal in order for the Board of Directors of the Company to
comply  with its  fiduciary  obligations  to the  Company's  stockholders  under
applicable law. Nothing in Section 1.6(a) or in Section 5.4(a) shall prevent the
Board of Directors of the Company from recommending that its stockholders accept
an unsolicited  tender offer or exchange  offer  commenced by a third party with
respect to shares of Company  Common  Stock if (1) such tender offer or exchange
offer  constitutes  an Acquisition  Proposal,  (2) the Board of Directors of the
Company  shall  have  withdrawn  its  recommendation  in favor of the  Merger in
accordance with and as permitted

                                              5

<PAGE>



by the preceding sentence,  (3) the Board of Directors of the Company shall have
concluded in good faith,  based upon the advice of its financial  advisor,  that
such tender offer or exchange offer is more favorable from a financial  point of
view to the Company's  stockholders than the Merger, (4) neither the Company nor
any of its Representatives shall have violated any of the restrictions set forth
in  Section  5.4,  and (5) the Board of  Directors  of the  Company  shall  have
concluded in good faith, after consultation with its outside legal counsel, that
the recommendation in favor of acceptance of such tender offer or exchange offer
is  required in order for the Board of  Directors  of the Company to comply with
its fiduciary  obligations to the Company's  stockholders  under applicable law.
Nothing  contained in this Section 1.6 shall limit the  Company's  obligation to
hold and convene the  Meeting,  it being  understood  that the Company  shall be
required to hold and convene the  Meeting in  accordance  with this  Section 1.6
unless  the  holding  of  such  Meeting  would  constitute  a  violation  of any
applicable court order or statute.  The Company shall use all reasonable efforts
to ensure that the holding of the Meeting will not constitute a violation of any
applicable court order or statute.
               Section 1.7   SEC Filings.
           (a)    As soon as practicable after the date hereof, the Parent shall
prepare  and file  with the SEC the  Registration  Statement  on Form S-4  (such
registration  statement  at the time it  becomes  effective,  together  with all
amendments duly filed and mailed is referred to as the "Registration Statement")
under the Securities  Act, which registers the Parent Class A Common Stock to be
issued to the  Company's  stockholders  pursuant  to the Merger and in which the
prospectus (the "Prospectus") will be in the form of

                                              6

<PAGE>



a proxy  statement.  The  Company  shall  prepare  and  provide  the Parent with
information  concerning the Company  required to be included in the Registration
Statement. Such information prepared and provided by the Company shall comply in
all material respects with all applicable requirements of law.
         (b)    Each of the Company and the Parent, as applicable, shall use its
reasonable best efforts to (i) respond to any comments of the SEC, (ii) have the
Registration  Statement  declared effective under the Securities Act as promptly
as  practicable  after  such  filing  and to  keep  the  Registration  Statement
effective as long as is necessary to  consummate  the Merger and (iii) cause the
Prospectus  to be mailed to the  stockholders  of the  Company  as  promptly  as
practicable  after the  Registration  Statement is declared  effective under the
Securities  Act.  Each of the  Parent  and the  Company  shall  notify the other
promptly of the receipt of any  comments  from the SEC and of any request by the
SEC  for  amendments  or  supplements  to  the  Registration  Statement  or  for
additional   information   and  will   supply  the  other  with  copies  of  all
correspondence  between  such party or any of its  representatives  and the SEC,
with respect to the Registration  Statement.  The  Registration  Statement shall
comply in all material  respects with all  applicable  requirements  of law. The
Parent  shall  take any  action  required  to be taken  under  state blue sky or
securities  laws in  connection  with the Merger and the  issuance of the Merger
Consideration in connection therewith.
            (c)    No amendment or supplement to the Registration Statement will
be made  without  the  approval  of the  Company,  which  approval  will  not be
unreasonably  withheld or delayed. The Parent will advise the Company,  promptly
after it receives notice thereof, of the time when the Registration Statement or
any amendment thereto has become

                                              7

<PAGE>



effective or any amendment  thereto,  or the issuance of any stop order,  or the
suspension of the  qualification of the Parent Class A Common Stock to be issued
in the Merger for offering or sale in any  jurisdiction or of any request by the
NYSE for amendment of the Registration Statement.
               Section 1.8 Effective Time of the Merger.  As soon as practicable
following the  satisfaction  or waiver of the conditions set forth in Article VI
hereof,  a Certificate of Merger shall be duly executed by the Company and shall
be duly filed with the Secretary of State of the State of Delaware in accordance
with the DGCL.  The  Merger  shall  become  effective  on the date on which such
Certificate  of Merger is so filed with the  Secretary  of State of the State of
Delaware.


                                   ARTICLE II
                              CONVERSION OF SHARES
               Section 2.1  Conversion  of Shares.  At the  Effective  Time,  by
virtue of the Merger and without any action on the part of the holder thereof:
                (a)    Each share of Company Common Stock owned by the Parent or
Mergerco or by any direct or indirect Subsidiary of the Parent immediately prior
to the  Effective  Time,  and each  share of  Company  Common  Stock held in the
treasury of the Company or by any direct or indirect  Subsidiary  of the Company
immediately  prior to the Effective Time (each of the foregoing  shares being an
"Excluded Share"), shall, by virtue of the Merger, and without any action on the
Company or the holder thereof, be cancelled.

                                              8

<PAGE>



                (b)    Each share of Company Common Stock issued and outstanding
immediately  prior to the  Effective  Time (other than the  Excluded  Shares and
other than the Dissenting  Shares) shall be by virtue of the Merger, and without
any action on the part of the holder  thereof,  cancelled and  converted  solely
into the  right to  receive,  upon the  surrender  of the  certificate  formerly
representing  such share of Company Common Stock in accordance  with Section 2.3
hereof,  0.1722 (the  "Conversion  Price") of a validly  issued,  fully paid and
non-assessable  share of the  Parent  Class A Common  Stock,  without  interest;
provided, that (i) if the Average Parent Share Price shall be less than $18.875,
then the Conversion  Price shall be adjusted so that it shall equal the quotient
obtained by dividing (A) $3.25 by (B) the Average  Parent Share Price,  and (ii)
if the  Average  Parent  Share  Price  shall be greater  than  $24.50,  then the
Conversion Price shall be adjusted so that it shall equal the quotient  obtained
by dividing  (x) $4.22 by (y) the  Average  Parent  Share Price (the  Conversion
Price to reflect  such  adjustment,  if any, is  hereinafter  referred to as the
"Adjusted Conversion Price").
               (c)    Each share of Mergerco Common Stock issued and outstanding
immediately  prior to the  Effective  Time shall be  converted  into one validly
issued, fully paid and non-assessable share of common stock, par value $1.00 per
share, of the Surviving Corporation.
                     (d)    (i)    Each Company Stock Option that is outstanding
immediately  prior  to the  Effective  Time,  whether  or  not  then  vested  or
exercisable,  shall,  effective as of the Effective Time, and without any action
on the part of the  holder  thereof,  be  assumed  by the  Parent and become and
represent an option exercisable for shares of

                                              9

<PAGE>



Parent  Class A  Common  Stock (a  "Substitute  Option")  with the same  vesting
schedules, if any, and expiration dates as such Company Stock Option immediately
prior to the  Effective  Time (but taking into account any  acceleration  of the
vesting of such  Company  Stock  Option as a result of the  consummation  of the
Merger),  with (A) the new exercise  price thereof being  determined by dividing
the exercise price of such Company Stock Option by the Adjusted Conversion Price
(with the result of such calculation  rounded to the nearest whole cent) and (B)
the number of shares issuable upon exercise being  determined by multiplying the
number of shares to be issued upon  exercise of such Company Stock Option by the
Adjusted  Conversion Price (with the result of such  calculation  rounded to the
nearest whole number).
                   (ii)  The Parent shall take all corporate action necessary to
reserve for issuance a sufficient  number of the shares of Parent Class A Common
Stock  for  delivery  upon  exercise  of the  Substitute  Options.  As  soon  as
practicable  after the Effective  Time, but in no event later than 45 days after
the Effective Time, the Parent shall file one or more registration statements on
Form S-8 (or any successor or appropriate  form (including a shelf  registration
statement on Form S-3 if Form S-8 is not available))  with respect to the shares
of Parent  Class A Common  Stock  subject to such  Substitute  Options and shall
maintain  the  effectiveness  of such  registration  statement  or  registration
statements  (and maintain the current status of the  prospectus or  prospectuses
referred to therein) for so long as such Substitute Options remain outstanding.
                (e)    Each share of Company Common Stock issued and outstanding
immediately prior to the Effective Time and held by a stockholder of the Company
who does

                                              10

<PAGE>



not  vote in favor  of the  Merger  and who  complies  with all of the  relevant
provisions of Section 262 (each such share being a "Dissenting Share") shall not
be converted into the right to receive the Merger Consideration  pursuant to the
Merger,  but  instead  the  holders of  Dissenting  Shares  shall be entitled to
receive  such  consideration  as  shall be  determined  in  accordance  with the
provisions  of Section 262;  provided,  however,  that (i) if any such holder of
Dissenting  Shares shall have failed to establish its  entitlement  to appraisal
rights as  provided  in  Section  262 or (ii) if any such  holder of  Dissenting
Shares shall have effectively  withdrawn its demand for appraisal of such shares
of Company Common Stock,  or lost its right to appraisal and payment as provided
in Section  262,  or (iii) if neither  any holder of  Dissenting  Shares nor the
Surviving  Corporation shall have filed a petition  demanding a determination of
the value of all  Dissenting  Shares within the time period  provided in Section
262,  such holder or holders (as the case may be) shall forfeit the right to the
appraisal of such shares of Company  Common Stock and each such share of Company
Common  Stock  shall  thereupon  be  deemed to have  been  converted,  as of the
Effective Time, into and represent the right to receive the Merger Consideration
upon surrender of the certificate or  certificates  formerly  representing  such
shares of Company  Common  Stock in  accordance  with  Section 2.3  hereof.  The
Company  shall  not,  except  with the  prior  written  consent  of the  Parent,
voluntarily  make or agree to make any  payment  with  respect  to, or settle or
offer to settle, any such demands for payment.
               Section 2.2 No Further  Transfers.  At the  Effective  Time,  the
Company Common Stock  transfer books shall be closed and no further  transfer of
shares of Company Common Stock shall be made thereafter. If, after the Effective
Time, any certificate

                                              11

<PAGE>



previously  representing  shares  of  Company  Common  Stock  is  presented  for
transfer, it shall be forwarded to the Exchange Agent (as defined in Section 2.3
hereof) for cancellation and exchange in accordance with Section 2.3 hereof.
               Section 2.3   Exchange of Shares of Company Common Stock.
         (a)    Prior to the Effective Time, the Parent shall designate, subject
to the approval of the Company which shall not be unreasonably  withheld, a bank
or trust company to act as exchange agent (the "Exchange Agent") for the Merger.
Immediately  prior to the Effective  Time, the Parent will instruct the transfer
agent of the  shares  of the  Parent  Class A Common  Stock to  countersign  and
deliver to the Exchange Agent  certificates  representing an aggregate number of
shares of the Parent Class A Common Stock as nearly as practicable  equal to the
product  of the  Adjusted  Conversion  Price and the number of shares of Company
Common  Stock to be converted  into the Parent Class A Common Stock  pursuant to
Section  2.1(b) so as to allow  for the  issuance  and  delivery  of the  Merger
Consideration on a timely basis. The Parent shall pay all reasonable  charges or
expenses, including those of the Exchange Agent, in connection with the exchange
of the shares of Company Common Stock for the Merger Consideration.
        (b)    As soon as practicable after the Effective Time, the Parent shall
cause the  Exchange  Agent to mail  and/or  make  available  to each holder of a
Certificate  (other  than  holders  of  Certificates   theretofore  representing
Excluded Shares) (a  "Stockholder") a notice and letter of transmittal  advising
such  holder  of  the   effectiveness  of  the  Merger  and  the  procedure  for
surrendering to the Exchange Agent such Certificate or Certificates for exchange
for the Merger Consideration multiplied by the number of shares of

                                              12

<PAGE>



Company Common Stock  represented by such Certificate or Certificates.  Upon the
surrender to the Exchange Agent of such  Certificate or  Certificates,  together
with a letter of transmittal, duly executed and completed in accordance with the
instructions  thereon,  the Stockholder  shall be entitled to receive the Merger
Consideration.   From  and  after  the  Effective  Time,  until  surrendered  in
accordance with the provisions of this Section 2.3, each Certificate  evidencing
shares of Company Common Stock (other than  Certificates  representing  Excluded
Shares and Dissenting Shares) shall represent for all purposes only the right to
receive the Merger  Consideration,  without any interest thereon. Any portion of
the Merger Consideration that shall not have been paid to Stockholders  pursuant
to this  Section  2.3 prior to the  second  anniversary  of the  Effective  Time
(including any cash payable  pursuant to Section 2.3(e) hereof) shall be paid to
the  Parent  and any  Stockholder  who has not  theretofore  complied  with this
Section 2.3  thereafter  shall look,  subject to escheat and other similar laws,
solely to the Parent for payment of the Merger  Consideration  to which they are
entitled under this Agreement.
        (c)    No dividends or other distributions that are otherwise payable on
the shares of the Parent  Class A Common  Stock  constituting  any of the Merger
Consideration shall be paid to the holder of any unsurrendered Certificate until
such Certificate is properly  surrendered as provided herein,  but (i) upon such
surrender,  there  shall be paid to the  Person in whose  name the shares of the
Parent Class A Common Stock constituting any of the Merger  Consideration  shall
be issued the amount of any  dividends  which  shall have  become  payable  with
respect to such shares between the Effective Time and the time of such surrender
and (ii) at the  appropriate  payment date or as soon thereafter as practicable,
there

                                              13

<PAGE>



shall be paid to such Person the amount of any  dividends  on such shares of the
Parent  Class A Common Stock which shall have a record or due date prior to such
surrender and a payment date after such surrender,  subject in each such case to
(x) deduction therefrom of any amount required by applicable law to be withheld,
and (y) any applicable  escheat laws or unclaimed property laws. On surrender of
a Certificate,  no interest shall be payable with respect to the payment of such
dividends  and no interest  shall be payable  with  respect to the amount of any
cash  payable in lieu of a  fractional  share of the Parent Class A Common Stock
pursuant to Section 2.3(e).
          (d)    If any cash is to be paid pursuant to Section 2.3(e), or certif
icates  representing shares of the Parent Class A Common Stock are to be issued,
to a Person other than the Person in whose name the  Certificate  so surrendered
in exchange  therefor is  registered,  it shall be a condition of the payment or
issuance thereof that the Certificate so surrendered  shall be properly endorsed
and  otherwise in proper form for transfer and that the Person  requesting  such
exchange shall pay to the Exchange Agent any transfer or other taxes required by
reason of the  payment of cash to a Person  other  than,  or if the  issuance of
certificates  representing  the shares of the Parent Class A Common Stock in any
name other than that of, the registered  holder of the Certificate  surrendered,
or otherwise  required,  or shall establish to the  satisfaction of the Exchange
Agent that such tax has been paid or is not payable.
                (e)    Shares of the Parent Class A Common Stock shall be issued
only in whole shares. A Stockholder  will not be entitled to receive  Fractional
Shares but,  instead,  will be entitled to receive  promptly  from the  Exchange
Agent a cash payment in lieu

                                              14

<PAGE>



of  Fractional  Shares in an amount  equal to such  Stockholder's  proportionate
interest  in the net  proceeds  from the sale or sales in the open market by the
Exchange Agent, on behalf of all such Stockholders,  of the aggregate Fractional
Shares.  Such sales shall be made promptly  after the Effective  Time, or in the
case of Dissenting Shares which become exchangeable for the Merger Consideration
pursuant to Section 2.1(e) hereof,  promptly after such change in status of such
Dissenting Shares. Such cash payments will be made to each such Stockholder only
upon  proper  surrender  of such  Stockholder's  Certificates,  together  with a
properly  completed and duly executed  transmittal  form and any other  required
documents.

                                   ARTICLE III
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY
   The Company represents and warrants to the Parent and Mergerco as follows:
     Section 3.1 Organization and Good Standing. Each of the Company and its
Subsidiaries  is a  corporation  duly  organized,  validly  existing and in good
standing under the laws of the  jurisdiction of its  incorporation,  and has all
requisite corporate or other power and authority and all necessary  governmental
approvals to own,  lease and operate its properties and to carry on its business
as now being  conducted,  except where the failure to be so organized,  existing
and in good standing or to have such power, authority and governmental approvals
would not have a Material  Adverse  Effect on the Company  and its  Subsidiaries
taken as a whole.  Section 3.1 of the Disclosure  Schedule sets forth a complete
list of the Company's Subsidiaries,  their state of incorporation and each state
in which they are qualified to do business.

                                              15

<PAGE>



               Section  3.2  Corporate  Authorization;  Validity  of  Agreement;
Company  Action.  (a) The  Company has full  corporate  power and  authority  to
execute and deliver  this  Agreement  and,  subject to obtaining  any  necessary
approval of its  stockholders as contemplated by Section 1.6 hereof with respect
to the Merger,  to consummate  the  Contemplated  Transactions.  The  execution,
delivery and performance by the Company of this Agreement,  and the consummation
by it of the Contemplated Transactions, have been duly and validly authorized by
its  Board  of  Directors  and,   except  for  obtaining  the  approval  of  its
stockholders  as  contemplated by Section 1.6 hereof with respect to the Merger,
no other corporate action or proceedings on the part of the Company is necessary
to authorize the execution  and delivery by the Company of this  Agreement,  and
the consummation by it of the Contemplated Transactions. This Agreement has been
duly  executed  and  delivered  by the  Company  and,  assuming  this  Agreement
constitutes  a  valid  and  binding  obligation  of  the  Parent  and  Mergerco,
constitutes a valid and binding  obligation of the Company  enforceable  against
the Company in accordance with its terms,  except that (i) such  enforcement may
be subject to applicable  bankruptcy,  insolvency or other similar laws,  now or
hereafter in effect,  affecting creditors' rights generally, and (ii) the remedy
of specific  performance and injunctive and other forms of equitable  relief may
be subject to equitable defenses and to the discretion of the court before which
any proceeding therefor may be brought.
          (b)    The affirmative vote of the holders of a majority of the shares
of Company Common Stock  outstanding  (the "Required  Stockholder  Vote") is the
only  vote of the  holders  of any  class or series  of  Company  capital  stock
necessary to approve the Merger.

                                              16

<PAGE>



               Section 3.3  Capitalization.  (a)The authorized  capital stock of
the Company  consists of 25,000,000  shares of Company  Common Stock.  As of the
date hereof,  (i) 9,024,681 shares of Company Common Stock are issued,  of which
8,948,324 shares are outstanding and 76,357 shares are held in treasury and (ii)
options to acquire an aggregate of 902,500  shares of Company  Common Stock have
been  issued  pursuant to Company  Stock  Options.  The  Company has  previously
delivered to the Parent a true and correct list of all outstanding Company Stock
Options setting forth in each case the name of the  optionholder,  the number of
shares of Company Common Stock subject thereto,  the exercise price, the vesting
schedule and the expiration  date. All the  outstanding  shares of the Company's
capital   stock  are  duly   authorized,   validly   issued,   fully   paid  and
non-assessable.  There  is  no  Voting  Debt  of  the  Company  or  any  of  its
Subsidiaries issued and outstanding.  Except as set forth above, as set forth in
Section  3.3(a)  of  the   Disclosure   Schedule,   and  for  the   Contemplated
Transactions,  (i)  there  are  no  shares  of  capital  stock  of  the  Company
authorized,  issued  or  outstanding  and (ii)  there are no  existing  options,
warrants, calls, pre-emptive rights,  subscriptions or other rights, convertible
securities,  agreements,  arrangements or commitments of any character, relating
to  the  issued  or  unissued  capital  stock  of  the  Company  or  any  of its
Subsidiaries,  obligating  the  Company  or any of its  Subsidiaries  to  issue,
transfer  or sell or cause to be  issued,  transferred  or sold  any  shares  of
capital stock or Voting Debt of, or other equity interest in, the Company or any
of its  Subsidiaries or securities  convertible  into or  exchangeable  for such
shares  or  equity  interests  or  obligations  of  the  Company  or  any of its
Subsidiaries  to grant,  extend or enter into any such  option,  warrant,  call,
subscription or other right, convertible security, agreement, arrangement or

                                              17

<PAGE>



commitment.  Except as set forth in Section 3.3(a) of the  Disclosure  Schedule,
there are no  outstanding  contractual  obligations of the Company or any of its
Subsidiaries  to  repurchase,  redeem or  otherwise  acquire  any  shares of the
capital stock of the Company or any Subsidiary or affiliate of the Company or to
provide  funds  to  make  any  investment  (in  the  form  of  a  loan,  capital
contribution or otherwise) in any Subsidiary or any other entity.  Following the
Merger neither the Company nor any of its Subsidiaries  will have any obligation
to issue, transfer or sell any shares of its capital stock.
            (b)    All of the outstanding shares of capital stock of each of the
Subsidiaries  are directly  owned by the Company,  and all such shares have been
validly issued and are fully paid and non-assessable and are owned by either the
Company  or one of its  Subsidiaries  free  and  clear  of all  liens,  charges,
security interests, options, claims or encum brances of any nature whatsoever.
        (c)    Except as set forth in Section 3.3(c) of the Disclosure Schedule,
there are no voting trusts or other  agreements or  understandings  to which the
Company or any of its  Subsidiaries is a party with respect to the voting of the
capital stock of the Company or any of the Subsidiaries.  None of the Company or
its Subsidiaries is required to redeem,  repurchase or otherwise  acquire shares
of capital stock of the Company, or any of its Subsidiaries,  respectively, as a
result of the Contemplated Transactions.
               Section  3.4 Reports and  Financial  Statements.  The Company has
filed with the SEC,  and has  heretofore  made  available to the Parent true and
complete  copies  of,  all  forms,  reports,  schedules,  statements  and  other
documents  required to be filed by it and its  Subsidiaries  since  December 31,
1993 under the Exchange Act and the Securities Act (as

                                              18

<PAGE>



such documents  have been amended since the time of their filing,  collectively,
the "Company SEC Documents"). As of their respective dates or, if amended, as of
the date of the last such  amendment,  the  Company  SEC  Documents,  including,
without limitation,  any financial  statements or schedules included therein (a)
did not  contain  any untrue  statement  of a  material  fact or omit to state a
material  fact  required to be stated  therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not  misleading  and (b) complied in all material  respects with the  applicable
requirements of the Exchange Act and the Securities Act, as the case may be, and
the  applicable  rules  and  regulations  of the  SEC  thereunder.  Each  of the
consolidated  financial  statements  included in the Company SEC Documents  have
been prepared  from,  and are in accordance  with,  the books and records of the
Company and/or its consolidated  Subsidiaries,  comply in all material  respects
with  applicable  accounting  requirements  and with  the  published  rules  and
regulations  of the SEC with respect  thereto,  have been prepared in accordance
with GAAP applied on a consistent  basis during the periods  involved (except as
may be  indicated  in the notes  thereto)  and fairly  present  in all  material
respects the con solidated  financial  position and the consolidated  results of
operations  and cash flows (and  changes in financial  position,  if any) of the
Company and its  consolidated  Subsidiaries  as at the dates  thereof or for the
periods presented  therein (subject,  in the case of unaudited interim financial
statements, to normal year end adjustments).
               Section 3.5 Absence of Certain  Changes.  Except as  disclosed in
the  Company  SEC  Documents  or as set forth in Section  3.5 of the  Disclosure
Schedule,  since  December  31,  1996,  the  Company and its  Subsidiaries  have
conducted their respective

                                              19

<PAGE>



businesses and  operations in the ordinary  course of business  consistent  with
past practice.  Since  December 31, 1996,  there has not occurred (i) any event,
change or effect  (including  the  incurrence of any  liabilities of any nature,
whether or not  accrued,  contingent  or  otherwise)  having or,  which would be
reasonably  likely to have, in the aggregate,  a Material  Adverse Effect on the
Company and its Subsidiaries  taken as a whole;  (ii) any  declaration,  setting
aside or payment of any dividend or other  distribution  (whether in cash, stock
or property)  with  respect to the equity  interests of the Company or of any of
its Subsidiaries,  other than regular quarterly cash dividends or dividends paid
by  its  Subsidiaries;  or  (iii)  any  change  by  the  Company  or  any of its
Subsidiaries  in  accounting  principles  or methods,  except  insofar as may be
required by a change in GAAP.
               Section 3.6 Consents and Approvals; No Violations.  Except as set
forth in  Section  3.6 of the  Disclosure  Schedule  and for (a) the filing of a
pre-merger notification and report form by the Company under the HSR Act and the
expiration or termination of the applicable waiting period  thereunder,  (b) the
filing of a  Certificate  of Merger with the  Secretary of State of the State of
Delaware  in  accordance  with  the  DGCL,  (c)  filings  with  the  SEC and any
applicable  national  securities  exchanges or Nasdaq,  (d) filings  under state
securities,  "Blue  Sky"  or  anti-takeover  laws,  (e) any  applicable  filings
required   under   the  laws  of   foreign   jurisdictions   and  (f)   filings,
authorizations,  consents  or  approvals  relating  to  matters  which,  in  the
aggregate,  are not  material  to the Company  and its  Subsidiaries  taken as a
whole, neither the execution,  delivery or performance of this Agreement nor the
consummation by the Company of the  Contemplated  Transactions nor compliance by
the Company with any of the  provisions  hereof will (i) conflict with or result
in any breach of

                                              20

<PAGE>



any  provision  of the  certificate  of  incorporation  or  by-laws  or  similar
organizational  documents  of the  Company or of any of its  Subsidiaries,  (ii)
require any material filing with, or permit, authorization,  consent or approval
of, any  Governmental  Authority,  (iii)  result in a violation or breach of, or
constitute  (with or without  due notice or lapse of time or both) a default (or
give rise to any right of termination,  amendment, cancellation or acceleration)
under,  any of the terms,  conditions  or  provisions  of any  material  Company
Agreement or (iv) violate any order, writ, injunction,  decree, statute, rule or
regulation  applicable to the Company,  any of its  Subsidiaries or any of their
properties or assets.
               Section 3.7 No Undisclosed  Liabilities.  Except (a) as disclosed
in Section 3.7 of the Disclosure  Schedule,  (b) to the extent  disclosed in the
Company  SEC  Documents  filed prior to the date of this  Agreement  and (c) for
liabilities  and  obligations  incurred  in  the  ordinary  course  of  business
consistent with past practice,  since December 31, 1996, neither the Company nor
any of its  Subsidiaries  has incurred any  liabilities  or  obligations  of any
nature,  whether or not accrued,  contingent  or  otherwise.  Section 3.7 of the
Disclosure  Schedule sets forth each instrument  evidencing  indebtedness of the
Company and its Subsidiaries which will accelerate or become due or payable,  or
result in a right of  redemption or repurchase on the part of the holder of such
indebtedness,  or with respect to which any other  payment or amount will become
due or payable, in any such case with or without due notice or lapse of time, as
a result of this Agreement, the Merger or the other Contemplated Transactions.
     Section 3.8   Registration Statement.   None of the information provided by
the Company for inclusion in the Registration Statement will be false or 
misleading with

                                              21

<PAGE>



respect to any material fact or will omit to state any material fact required to
be stated therein or necessary in order to make the statements therein, in light
of the circumstances under which they are made, not misleading.
               Section 3.9  Litigation;  Compliance  with Law. (a) Except (i) as
disclosed  in Section  3.9(a) of the  Disclosure  Schedule or (ii) to the extent
disclosed  in the  Company  SEC  Documents  filed  prior  to the  date  of  this
Agreement, there is no suit, claim, action, proceeding,  review or investigation
pending or, to the  knowledge of the Company,  threatened  against or affecting,
the Company or any of its Subsidiaries.
           (b)    The Company and its Subsidiaries have complied in all material
respects with all laws, statutes, regulations, rules, ordinances, and judgments,
decrees,  orders, writs and injunctions,  of any court or Governmental Authority
relating to any of the property owned,  leased or used by them, or applicable to
their business,  including,  but not limited to, equal  employment  opportunity,
discrimination,   occupational  safety  and  health,  environmental,   insurance
regulatory,  antitrust  laws,  ERISA and laws  relating  to Taxes (as defined in
Section 3.10).
               Section 3.10 Taxes.  (a) All  material  federal,  state,  county,
local, foreign, and other taxes (including, without limitation, income, profits,
premium, estimated, excise, sales, use, occupancy, gross receipts, franchise, ad
valorem,  severance,   capital  levy,  production,   transfer,  license,  stamp,
environmental,   withholding,  employment,  unemployment  compensation,  payroll
related and property taxes,  import duties, and other  governmental  charges and
assessments),  whether or not  measured in whole or in part by net  income,  and
including  deficiencies,  interest,  additions to tax or interest, and penalties
with

                                              22

<PAGE>



respect thereto (hereinafter "Taxes" or, individually,  a "Tax"), required to be
paid on or before the date  hereof by or with  respect to the  Company or any of
its Subsidiaries,  including amounts, other than amounts being contested in good
faith and for payment of which adequate  reserves are reflected in the Company's
financial  statements  included  in its  Quarterly  Report  on Form 10-Q for the
quarterly period ended March 31, 1997, required to be paid on or before the date
hereof with respect to Taxes as a result of any tax sharing agreement or similar
arrangement  ("Tax  Sharing  Agreement  Amounts")  of the  Company or any of its
Subsidiaries, have been timely paid.
         (b)    All material returns and reports required to be filed by or with
respect  to the  Company  or  any of its  Subsidiaries  with  respect  to  Taxes
(hereinafter  "Tax Returns" or,  individually,  a "Tax Return") on or before the
date hereof have been timely filed.  No penalties or other charges in a material
amount are or will become due with  respect to the late filing of any Tax Return
of the Company or any of its  Subsidiaries  or payment of any Tax of the Company
or any of its  Subsidiaries  required  to be filed or paid on or before the date
hereof.
          (c)    With respect to all Tax Returns filed by or with respect to the
Company or any its Subsidiaries,  (i) Section 3.10(c) of the Disclosure Schedule
sets forth the periods for which the statute of  limitations  for the assessment
of federal  Taxes have expired;  (ii) except as set forth in Section  3.10(c) of
the  Disclosure  Schedule,  no audit is in progress and no extension of time has
been  executed  with respect to any date on which any Tax Return was or is to be
filed and no waiver or agreement has been executed for the extension of time for
the assessment or payment of any Tax; and (iii) except as set forth in Section

                                              23

<PAGE>



3.10(c) of the Disclosure Schedule,  there is no material unassessed  deficiency
proposed or threatened against the Company or any of its Subsidiaries.
                 (d)    Except as set forth in Section 3.10(d) of the Disclosure
Schedule,  neither the Company nor any of its  Subsidiaries  has not been and is
not a party to any tax  sharing  agreement,  tax  indemnification  agreement  or
similar arrangement.
            (e)    Section 3.10(e) of the Disclosure Schedule identifies (i) the
common parent of each group of affiliated corporations that filed a consolidated
federal income tax return,  and the period to which such returns  related,  that
included the Company or any of its Subsidiaries since 1987 and (ii) all material
Tax  liabilities  or issues  that have been  asserted  or  proposed  by a taxing
authority  with  respect to any such return and all claims with respect to Taxes
in a material  amount that have been asserted  against the Company or any of its
Subsidiaries.
            (f)    With regard to any assets or property held or acquired by the
Company or any of its Subsidiaries, the Company or such Subsidiary has not filed
a consent to the  application  of Section  341(f) of the Code, or agreed to have
Section 341(f)(2) of the Code apply to any disposition of a subsection (f) asset
(as such term is defined in Section  341(f)(4) of the Code) owned by the Company
or such Subsidiary.
            (g)    The Company and its Subsidiaries have not agreed, and are not
required to make, any adjustment under Section 481(a) of the Code by reason of a
change in accounting method or otherwise,  and there is no application to change
any accounting method by the Company or any of its Subsidiaries pending with any
taxing  authority.  The  Internal  Revenue  Service  has not  proposed  any such
adjustment or change in method.

                                              24

<PAGE>



             (h)    Reserves and provisions for Taxes reflected in the Company's
financial  statements  included  in its  Quarterly  Report  on Form 10-Q for the
quarterly period ended March 31, 1997 are adequate.
            (i)    The Company and its Subsidiaries have not been and are not in
violation  (or with notice or lapse of time or both,  would be in  violation) of
any  applicable  law relating to the payment or withholding of Taxes relating to
employment and have duly and timely withheld from employee  salaries,  wages and
other  compensation and timely paid over to the appropriate  taxing  authorities
all amounts  required to be so withheld and paid over for all periods  under all
applicable laws.
           (j)    There are no liens or encumbrances of any kind with respect to
Taxes upon any of the assets of the  Company  and its  Subsidiaries  (except for
liens for Taxes not yet due) or on the  capital  stock of the  Company or any of
its Subsidiaries.
               Section  3.11 No Default.  Except as disclosed in the Company SEC
Documents, the business of the Company and each of its Subsidiaries is not being
conducted in default or violation of any term, condition or provision of (a) its
respective  certificate of  incorporation  or by-laws or similar  organizational
documents,  or (b) any Company  Agreement,  excluding from the foregoing  clause
(b), defaults or violations that would not have a Material Adverse Effect on the
Company  and its  Subsidiaries  taken as a whole or would  not,  or would not be
reasonably likely to, materially impair the ability of the Company to consummate
the Merger or the other Contemplated Transactions.
      Section 3.12  Contracts.  (a)  The Company has previously delivered to the
Parent true and complete copies of all material Company Agreements and true and 
correct

                                              25

<PAGE>



summaries of all  material  oral  agreements  to which the Company or any of its
Subsidiaries is a party. Each material Company  Agreement is valid,  binding and
enforceable and in full force and effect in accordance  with its terms.  Neither
the Company nor any of its  Subsidiaries  is in default in any material  respect
under any such Company Agreement,  nor does any condition exist that with notice
or lapse of time or both would constitute such a material default thereunder. To
the knowledge of the Company or any of the  Subsidiaries,  no other party to any
such Company  Agreement is in default  thereunder in any material  respect,  nor
does any  condition  exist  that  with  notice  or  lapse of time or both  would
constitute such a material default thereunder,  nor is any such material default
threatened.
                 (b)    Except as set forth in Section 3.12(b) of the Disclosure
Schedule,  neither  the  Company  nor any  Subsidiary  is a party to any Company
Agreement that (i) includes any "change of control" or similar  provision which,
as a result of the Merger or any other Contemplated Transaction, would result in
a  violation  or breach of, or default  (with or without  due notice or lapse of
time  or  both)  under,  such  Company  Agreement,  or give  rise to a right  to
accelerate  the terms of payment or the  provision of  benefits,  or enhance the
amount of payment or the provision of benefits,  thereunder,  or (ii)  expressly
and materially  limits the ability of the Company or any of its  Subsidiaries to
compete in or conduct any line of business or compete  with any person or in any
geographic area or during any period of time.
               (c)    The Company (i) has satisfied the sales requirements under
paragraph 3 of the Stewart's Master Agreement such that the territory subject to
the Stewart's  Master  Agreement is worldwide and (ii) has not failed to achieve
the sales

                                              26

<PAGE>



requirements  under said  paragraph 3 which would permit  Stewart's to terminate
the Stewart's Master Agreement with respect to any territory.
               Section 3.13  Intellectual Property.
                (a)     Section 3.13(a) of the Disclosure Schedule lists (i) all
Copyrights,   Patents,   Trademarks  and  formulae  and  processes  (other  than
unregistered  Trademarks for which no application  for  registration is pending)
(collectively,  the "Intellectual  Property") owned by the Company or any of its
Subsidiaries,  specifying as to each such item, as applicable:  (A) the category
of Intellectual  Property;  (B) the owner of the item; (C) the  jurisdictions in
which the item is issued or registered or in which any applica tion for issuance
or registration has been filed, including the respective issuance,  registration
or application number; (D) the date of application, issuance or registration and
the  expiration  date of the item; and (E) with respect to any  Trademarks,  the
class or classes of goods or  services  on which  each such  Trademark  is or is
intended  to  be  used;  (ii)  all  material  licenses,  sublicenses  and  other
agreements ("IP Licenses") under which the Company or any of its Subsidiaries is
either a  licensor  or  licensee  of any  Intellectual  Property;  and (iii) all
agreements involving  Intellectual Property that are currently in negotiation or
proposed by the Company or any of its Subsidiaries.  Neither the Company nor any
of its Subsidiaries  owns any Copyrights or Patents or is a party to any license
for a Copyright or Patent either as a licensor or as a licensee. The Company has
previously  delivered  to the Parent true and  complete  copies of all  material
documents  evidencing  Intellectual  Property  and IP  Licenses  (including  all
modifications, amendments and supplements).

                                              27

<PAGE>



                 (b)    Except as set forth in Section 3.13(b) of the Disclosure
Schedule,  the  Company and its  Subsidiaries  own or have a license for all the
Intellectual  Property  that is material to the  business of the Company and its
Subsidiaries as presently  conducted or being  developed,  free and clear of any
liens.
             (c)    None of the Company or its Subsidiaries or, to the knowledge
of the Company, any other party is in breach of or default under any IP License.
Each IP  License is now,  and  immediately  following  the  consummation  of the
Contemplated Transactions will be, valid and in full force and effect.
                 (d)    No Claim is pending or, to the knowledge of the Company,
threatened, that challenges the validity, enforceability,  ownership of or right
to use,  sell,  license or dispose of any  Intellectual  Property,  nor does the
Company know of any valid grounds for any such Claim.
                 (e)    To the knowledge of the Company, neither the Company nor
any  of  its  Subsidiaries   has  infringed  upon  or  otherwise   violated  the
intellectual  property  rights of third  parties or has received or has been the
subject of any Claim,  charge or notice alleging any such  infringement or other
violation,  and the  Company  knows  of no  basis  for any  such  Claim.  To the
knowledge of the Company, the continued use of the Intellectual  Property by the
Company or the relevant  Subsidiary  after the Effective  Time will not infringe
upon or otherwise violate any intellectual property rights of third parties as a
result of the  continued  operation  of the  businesses  of the  Company and its
Subsidiaries as presently conducted.

                                              28

<PAGE>



            (f)    To the knowledge of the Company, no third party is infringing
upon or otherwise violating the Intellectual Property rights of the Company or
any of its Subsidiaries.
            (g)    All registered Trademarks held by the Company or any of its
Subsidiaries  are valid and subsisting.  The Company and its  Subsidiaries  have
taken all  necessary  action to maintain and protect  each item of  Intellectual
Property owned or used by the Company or any of its Subsidiaries.
            (h)    To the knowledge of the Company, no Patent, statute, rule,
regulation,  code or standard is pending or proposed  that would have a material
adverse  effect on the validity,  enforceability,  ownership of or right to use,
sell, license or dispose of any Intellectual Property.
            (i)    None of the material formulae and processes of the Company or
any of its  Subsidiaries  has  been  disclosed  to any  Person  other  than  its
bottlers, suppliers and consultants and Stewart's.
               Section 3.14  Employee Benefit Plans.
            (a)    With respect to each Company Benefit Plan, the Company has
previously provided to the Parent true and complete copies of (i) all plan texts
and  agreements  and related  trust  agreements,  if any,  (ii) all summary plan
descriptions,  if any,  (iii)  the most  recent  annual  report  (including  all
schedules  thereto),  if any,  (iv) the most  recent  annual  audited  financial
statement,  if any,  (v) if the plan is intended to qualify  under Code  Section
401(a) or 403(a),  the most recent  determination  letter, if any, received from
the

                                              29

<PAGE>



IRS and  (vi)  all  material  communications  with  any  Governmental  Authority
(including, without limitation, the PBGC and the IRS).
          (b)    There are no Company Benefit Plans that provide retiree
medical or life or pension  coverage  (other than  coverage  mandated by law) or
that are subject to any of Code  Section 412,  ERISA  Section 302 or Title IV of
ERISA.
          (c)    Each Company Benefit Plan conforms in all material respects to,
and its  administration  is in all material  respects in  compliance  with,  all
applicable laws and  regulations,  except for such failures to conform or comply
that,  individually  or in the  aggregate,  could not  reasonably be expected to
result  in a  Material  Adverse  Effect  with  respect  to the  Company  and its
Subsidiaries taken as a whole.
          (d)    Except as disclosed in the Company SEC Documents or as set
forth in Section  3.14(d) of the Disclosure  Schedule,  the  consummation of the
Contemplated  Transactions  will not (a) entitle  any current or former  Company
Employee to severance pay,  unemployment  compensation or any similar payment or
(b)  accelerate  the time of payment or vesting,  or increase  the amount of any
compensation due to, any current or former Company Employee.
               Section  3.15  Inventory  and  Supplies.  Except  as set forth on
Section 3.15 of the  Disclosure  Schedule,  the inventory of each of the Company
and its  Subsidiaries is in good and  merchantable  condition,  and suitable and
usable or salable in the ordinary  course of business for the purposes for which
it is intended and none of such  inventory is obsolete,  damaged,  or defective,
subject  to an  inventory  reserve  computed  in a manner  consistent  with past
practice and reasonably  estimated to reflect inventory values.  Section 3.15 of
the

                                              30

<PAGE>



Disclosure  Schedule  sets forth the  location  of all of the  inventory  of the
Company  and its  Subsidiaries.  The  Company  has no  knowledge  of any adverse
condition  affecting  the supply of  materials  available to the Company and its
Subsidiaries.
               Section 3.16  Receivables.  All accounts and notes  receivable of
the  Company and its  Subsidiaries  (a) have  arisen in the  ordinary  course of
business of the Company and its  Subsidiaries  and (b) subject only to a reserve
for bad debts computed in a manner  consistent with past practice and reasonably
estimated to reflect the probable results of collection,  have been collected or
are  collectible  in the  ordinary  course of  business  of the  Company and its
Subsidiaries in the aggregate  recorded amounts thereof in accordance with their
terms.
               Section 3.17 Case Sales.  Section 3.17 of the Disclosure Schedule
sets forth the true and correct amount of the Company's aggregate sales of cases
of soft drinks under the  "Stewart's"  trademark  for the  eighteen  (18) months
ended December 31, 1991,  each of fiscal years 1992,  1993,  1994, 1995 and 1996
and the first five (5) months of 1997.
               Section 3.18 Transactions  with Affiliates.  Except to the extent
disclosed  in the  Company  SEC  Documents  filed  prior  to the  date  of  this
Agreement,  since December 31, 1996,  there have been no material  transactions,
agreements,   arrangements  or   understandings   between  the  Company  or  its
Subsidiaries,  on the one hand, and the Company's  affiliates (other than wholly
owned  Subsidiaries of the Company) or any other Person, on the other hand, that
would be required to be  disclosed  under Item 404 of  Regulation  S-K under the
Securities Act.
           Section 3.19  State Takeover Statutes.  The Board of Directors of the
Company has approved the Merger and this Agreement, and the entering into, and

                                              31

<PAGE>



performance,  by the Parent and  Mergerco of the  Stockholders  Agreement.  Such
approval is sufficient to render  inapplicable to the Merger, this Agreement and
the  entering  into,  and  performance,  by  the  Parent  and  Mergerco  of  the
Stockholders Agreement and any other transactions contemplated by this Agreement
and the  Stockholders  Agreement,  the  restrictions  on  business  combinations
provided for in Section 203. Other than Section 203, no state  takeover  statute
or similar  statute or  regulation  applies or  purports to apply to the Merger,
this Agreement or the Stockholders Agreement.

                                   ARTICLE IV
                         REPRESENTATIONS AND WARRANTIES
                           OF THE PARENT AND MERGERCO

               The Parent and  Mergerco,  jointly and  severally,  represent and
warrant to the Company as follows:
               Section 4.1  Organization  and Good Standing.  Each of the Parent
and its  Subsidiaries is a corporation  duly organized,  validly existing and in
good standing under the laws of the jurisdiction of its  incorporation,  and has
all  requisite  corporate  or  other  power  and  authority  and  all  necessary
governmental  approvals to own, lease and operate its properties and to carry on
its  business  as  now  being  conducted,  except  where  the  failure  to be so
organized,  existing and in good  standing or to have such power,  authority and
governmental  approvals  would not have a Material  Adverse Effect on the Parent
and its Subsidiaries  taken as a whole.  Each of the Parent and its Subsidiaries
is duly  qualified  or  licensed  to do  business  and in good  standing in each
jurisdiction in which the property owned, leased or operated by it or the nature
of the business conducted by it makes such

                                              32

<PAGE>



qualification  or  licensing  necessary,  except where the failure to be so duly
qualified or licensed  and in good  standing  would not have a Material  Adverse
Effect on the Parent and its  Subsidiaries  taken as a whole.  Mergerco  has not
heretofore  conducted any business other than in connection  with this Agreement
and the Contemplated Transactions.
               Section  4.2  Corporate  Authorization;  Validity  of  Agreement;
Necessary  Action.  Each of the Parent and Mergerco has full corporate power and
authority  to  execute  and  deliver  this   Agreement  and  to  consummate  the
Contemplated Transactions. The execution, delivery and performance by the Parent
and Mergerco of this Agreement and the  consummation  by the Parent and Mergerco
of the Contemplated  Transactions have been duly and validly authorized by their
respective  Boards of Directors and no other corporate  action or proceedings on
the part of the Parent and Mergerco is necessary to authorize  the execution and
delivery by the Parent and Mergerco of this Agreement,  and the  consummation by
the Parent and Mergerco of the  Contemplated  Transactions.  This  Agreement has
been duly executed and  delivered by the Parent and Mergerco,  and assuming this
Agreement constitutes a valid and binding obligation of the Company, constitutes
a valid and binding  obligation of each of the Parent and Mergerco,  enforceable
against  each of them in  accordance  with  its  terms,  except  that  (i)  such
enforcement may be subject to applicable bankruptcy, insolvency or other similar
laws, now or hereafter in effect, affecting creditors rights generally, and (ii)
the remedy of specific  performance  and injunctive and other forms of equitable
relief may be subject to equitable  defenses and to the  discretion of the court
before which any proceeding therefor may be brought.

                                              33

<PAGE>



               Section 4.3  Capitalization.  (a) The authorized capital stock of
the  Parent  consists  of  60,000,000  shares  of Parent  Class A Common  Stock,
16,000,000  shares of Parent  Class B Common  Stock,  par value  $.10 per share,
25,000,000  shares of  Preferred  Stock,  of which  5,982,866  shares  have been
designated Redeemable Preferred Stock. As of June 17, 1997, 23,998,221 shares of
Parent Class A Common Stock and 5,997,662  shares of Parent Class B Common Stock
were issued and  outstanding,  and no shares of  Preferred  Stock were issued or
outstanding.  As of March 31, 1997, options to acquire an aggregate of 8,849,499
shares of Parent Class A Common Stock had been issued.  The  authorized  capital
stock of Mergerco  consists solely of 1,000 shares of Mergerco Common Stock, all
of which,  as of the date  hereof,  are issued and  outstanding  and held by the
Parent.  All of the  outstanding  shares  of  capital  stock of the  Parent  and
Mergerco  (including  Mergerco) have been duly authorized and validly issued and
are fully paid and non-assessable.
               (b)    The shares of the Parent Class A Common Stock to be issued
pursuant to the Merger will be duly authorized,  validly issued,  fully paid and
non-assessable and not subject to preemptive rights.
               Section  4.4  Reports and  Financial  Statements.  The Parent has
filed with the SEC, and has  heretofore  made  available to the Company true and
complete  copies  of,  all  forms,  reports,  schedules,  statements  and  other
documents  required to be filed by it and its  Subsidiaries  since  December 31,
1993 under the Exchange Act or the  Securities  Act (as such documents have been
amended  since  the  time  of  their  filing,  collectively,   the  "Parent  SEC
Documents").  As of their respective dates or, if amended, as of the date of the
last such amendment,  the Parent SEC Documents,  including,  without limitation,
any financial

                                              34

<PAGE>



statements  or  schedules  included  therein  (a) did  not  contain  any  untrue
statement  of a material  fact or omit to state a material  fact  required to be
stated therein or necessary in order to make the statements therein, in light of
the circumstances under which they were made, not misleading and (b) complied in
all material  respects with the applicable  requirements of the Exchange Act and
the Securities Act, as the case may be, and the applicable rules and regulations
of the SEC thereunder. Each of the consolidated financial statements included in
the Parent SEC Documents have been prepared  from,  and are in accordance  with,
the books and records of the Parent and/or its consolidated Subsidiaries, comply
in all material  respects with applicable  accounting  requirements and with the
published  rules and  regulations  of the SEC with  respect  thereto,  have been
prepared  in  accordance  with GAAP  applied on a  consistent  basis  during the
periods  involved  (except as may be indicated in the notes  thereto) and fairly
present in all material  respects the  consolidated  financial  position and the
consolidated  results of  operations  and cash flows (and  changes in  financial
position,  if any) of the Parent  and its  consolidated  Subsidiaries  as at the
dates  thereof or for the periods  presented  therein  (subject,  in the case of
unaudited interim financial statements, to normal year end adjustments).
               Section 4.5 Absence of Certain Changes.  Except to the extent set
forth in the Parent SEC  Documents  filed  prior to the date of this  Agreement,
since December 31, 1996, the Parent and its  Subsidiaries  have conducted  their
respective  businesses in the ordinary  course of business  consistent with past
practice.  Since December 31, 1996, there has not occurred (a) any event, change
or effect (including the incurrence of any liabilities of any nature, whether or
not accrued, contingent or otherwise) having or, which would be

                                              35

<PAGE>



reasonably likely to have,  individually or in the aggregate, a Material Adverse
Effect on the Parent and its Subsidiaries taken as a whole; (b) any declaration,
setting aside or payment of any dividend or other distribution (whether in cash,
stock or property) with respect to the equity  interests of the Parent or of any
of its  Subsidiaries  other than regular  quarterly  cash dividends or dividends
paid by wholly owned Subsidiaries; or (c) any change by the Parent or any of its
Subsidiaries  in  accounting  principles  or methods,  except  insofar as may be
required by a change in GAAP.
               Section 4.6 Consents and Approvals; No Violations. Except for (a)
the filing of a pre-merger  notification and report form by the Parent under the
HSR Act, and the  expiration or  termination  of the  applicable  waiting period
thereunder,  (b) the filing of a Certificate of Merger with the Secretary of the
State of the State of Delaware in accordance with the DGCL, (c) filings with the
SEC and any applicable  national securities  exchanges,  (d) filings under state
securities, "Blue Sky" or antitakeover laws, (e) any applicable filings required
under  the  laws  of  foreign  jurisdictions  and (f)  filings,  authorizations,
consents or  approvals  relating to matters  which,  in the  aggregate,  are not
material to the Parent and its  Subsidiaries  (including  Mergerco but excluding
the  Company and its  Subsidiaries)  taken as a whole,  neither  the  execution,
delivery or  performance  of this  Agreement  by the Parent and Mergerco nor the
consummation  by the Parent and Mergerco of the  Contemplated  Trans actions nor
compliance by the Parent and Mergerco with any of the provisions hereof will (i)
conflict  with or result in any breach of any  provision of the  certificate  of
incorporation or by-laws of the Parent and any of its Subsidiaries, (ii) require
any  filing  with,  or  permit,  authorization,  consent  or  approval  of,  any
Governmental Authority (except where the failure

                                              36

<PAGE>



to obtain such  permits,  authorizations,  consents or approvals or to make such
filings  would  not  have a  Material  Adverse  Effect  on the  Parent  and  its
Subsidiaries  taken as a whole or would not, or would not be  reasonably  likely
to,  materially  impair the ability of the Parent and Mergerco to consummate the
Merger or the other Contemplated  Transactions),  (iii) result in a violation or
breach of, or constitute (with or without due notice or lapse of time or both) a
default (or give rise to any right of  termination,  amendment,  cancellation or
acceleration)  under,  any of the terms,  conditions  or provisions of any note,
bond, mortgage,  indenture,  guarantee,  other evidence of indebtedness,  lease,
license,  contract,  agreement or other in strument or  obligation  to which the
Parent or any of its  Subsidiaries  is a party or by which any of them or any of
their  properties  or  assets  may be bound or (iv)  violate  any  order,  writ,
injunction, decree, statute, rule or regulation applicable to the Parent, any of
its  Subsidiaries  or any of their  properties or assets,  except in the case of
clauses (iii) and (iv) for violations, breaches or defaults which would not have
a Material Adverse Effect on the Parent and its Subsidiaries taken as a whole or
would not, or would not be reasonably  likely to,  materially impair the ability
of the Parent or Mergerco  to  consummate  the Merger or the other  Contemplated
Transactions.
               Section 4.7 Registration  Statement.  The Registration  Statement
(and any  amendment  thereof  or  supplement  thereto),  at the date it  becomes
effective and at the time of the Meeting,  will not contain any untrue statement
of a material  fact or omit to state any  material  fact  required  to be stated
therein or necessary in order to make the  statements  therein,  in light of the
circumstances under which they are made, not misleading; provided, however, that
no representation is made by the Parent or Mergerco with respect to statements

                                              37

<PAGE>



made therein based on  information  supplied by the Company for inclusion in the
Registration  Statement.  Subject  to the  proviso  set  forth in the  preceding
sentence,  the Registration  Statement will comply in all material respects with
the provisions of the Securities Act and the rules and regulations thereunder.
               Section 4.8 Tax  Representations.  (a) Mergerco is a wholly owned
subsidiary of the Parent  organized for the purpose of  consummating  the Merger
and has no assets other than (i) Parent Class A Common  Stock,  if any, and (ii)
assets permitted under Treasury Regulation 1.368-2(j)(3)(iii).
       (b)    The Parent has no plan or intention not to (i) continue at least a
principal  historic  business  line  of the  Company  or  (ii)  use at  least  a
significant  portion of the  Company's  historical  assets in a business  of the
Parent, in each case within the meaning of Treasury Regulation 1.368-1(d).

                                    ARTICLE V
                                    COVENANTS
               Section  5.1  Interim  Operations  of the  Company.  The  Company
covenants and agrees that,  except (i) as expressly  provided in this Agreement,
(ii)  with the  prior  written  consent  of the  Parent or (iii) as set forth on
Section 5.1 of the Disclosure  Schedule,  after the date hereof and prior to the
Effective Time:
             (a)    the business of the Company and its Subsidiaries, including,
without limitation,  investment practices and policies,  shall be conducted only
in the ordinary  course of business  consistent  with past practice and, each of
the Company and its  Subsidiaries  shall use all reasonable  efforts to preserve
its business organization intact and

                                              38

<PAGE>



maintain its existing relations with material customers, distributors, 
suppliers, employees, creditors and business partners;
         (b)    the Company will not, directly or indirectly, split, combine or
reclassify the outstanding Company Common Stock, or any outstanding capital
stock of any of the Subsidiaries of the Company;
          (c)    neither the Company nor any of its Subsidiaries shall (i) amend
its certificate of incorporation or by-laws or similar organizational documents;
(ii)  declare,  set aside or pay any dividend or other  distribution  payable in
cash,  stock or property with re spect to its capital stock other than dividends
paid by the Company's  wholly owned  Subsidiaries  to the Company;  (iii) issue,
sell,  transfer,  pledge,  dispose of or encumber any  additional  shares of, or
securities  convertible into or exchangeable for, or options,  warrants,  calls,
commitments or rights of any kind to acquire, any shares of capital stock of any
class of the  Company or its  Subsidiaries,  other than  issuances  pursuant  to
exercise of stock options outstanding on the date hereof as disclosed in Section
3.3 hereof; (iv) transfer,  lease, license, sell, mortgage,  pledge, dispose of,
or  encumber  any assets that are  material to the Company and its  Subsidiaries
taken as a whole other than sales of investment assets in the ordinary course of
business  consistent  with past practice;  or (v) redeem,  purchase or otherwise
acquire directly or indirectly any of its capital stock;
        (d)     neither the Company nor any of its Subsidiaries shall (i) grant
any increase in the compensation  payable or to become payable by the Company or
any of its  Subsidiaries to any officer or employee other than scheduled  annual
increases in the ordinary course of business consistent with past practice in an
amount not to exceed five percent (5%)

                                              39

<PAGE>



for any  individual;  (ii) adopt any new,  or amend or  otherwise  increase,  or
accelerate  the payment or vesting of the amounts  payable or to become  payable
under any Company  Benefit  Plan;  (iii) enter into any, or amend any  existing,
employment, consulting or severance agreement with or, except in accordance with
the existing written policies of the Company, grant any severance or termination
pay  to  any  officer,  director  or  employee  of  the  Company  or  any of its
Subsidiaries;  (iv)  make any  additional  contributions  to any  grantor  trust
created  by the  Company  to  provide  funding  for  non-tax-qualified  employee
benefits or compensation; or (v) provide any severance program to any Subsidiary
which does not have a severance program as of the date of this Agreement;
            (e)    neither the Company nor any of its Subsidiaries shall modify,
amend or terminate any of the material Company  Agreements or waive,  release or
assign any material rights or claims,  except in the ordinary course of business
consistent with past practice;
            (f)     neither the Company nor any of its Subsidiaries shall permit
any material insurance policy naming it as a beneficiary or a loss payable payee
to be  cancelled  or  terminated,  except in the  ordinary  course  of  business
consistent with past practice;
           (g)  neither the Company nor any of its Subsidiaries shall: (i) incur
or assume any debt except for borrowings  under its existing  credit facility in
an amount exceeding  $100,000  without the written consent of the Parent,  which
consent shall not be unreasonably withheld, provided that the Company may extend
the term of its existing credit facility for a period not to exceed one (1) year
so long as the commitment thereunder is not

                                              40

<PAGE>



increased;  (ii)  assume,  guarantee,  endorse  or  otherwise  become  liable or
responsible (whether directly, contingently or otherwise) for the obligations of
any other Person; (iii) make any loans, advances or capital contributions to, or
investments in, any other Person (other than to wholly owned Subsidiaries of the
Company,  or customary  loans or advances to employees in  accordance  with past
practice  not to  exceed  $25,000  in the  aggregate);  or (iv)  enter  into any
material  commitment  (including,  but not limited to, any capital  expenditure,
"take-or-pay"  contract or purchase of assets) in excess of  $100,000,  provided
that the Company may (x) purchase  inventory in the ordinary  course of business
consistent  with past practice  (without any  "take-or-pay"  commitment) and (y)
enter into a lease for office space in the greater Denver,  Colorado area not to
exceed  4,500  square  feet,  at a cost per  square  foot per year not to exceed
$17.00 and for a term not to exceed three (3) years;
         (h)    neither the Company nor any of its Subsidiaries shall change any
of the accounting principles used by it unless required by GAAP;
         (i)    neither the Company nor any of its Subsidiaries shall pay,
discharge or satisfy any material claims,  liabilities or obligations (absolute,
accrued,  asserted  or  unasserted,  contingent  or  otherwise),  other than the
payment,   discharge  or  satisfaction  of  any  such  claims,   liabilities  or
obligations,  (x)  reflected  or reserved  against in, or  contemplated  by, the
consolidated  financial statements (or the notes thereto) of the Company and its
consolidated  Subsidiaries,  (y)  incurred  in the  ordinary  course of business
consistent  with past  practice  or (z) which are  legally  required to be paid,
discharged or satisfied;
         (j)    neither the Company nor any of its Subsidiaries will adopt a
plan of complete or partial liquidation, dissolution, merger, consolidation,
restructuring,

                                              41

<PAGE>



recapitalization or other material reorganization of the Company or any of its
Subsidiaries or any agreement relating to a Acquisition Proposal (other than the
Merger);
           (k)    neither the Company nor any of its Subsidiaries will engage in
any transaction with, or enter into any agreement, arrangement, or understanding
with,  directly  or  indirectly,  any of the  Company's  affiliates,  including,
without limitation, any transactions, agreements, arrangements or understandings
with any  affiliate or other Person  covered  under Item 404 of  Regulation  S-K
under the Securities Act that would be required to be disclosed  under such Item
404 other than such transactions of the same general nature, scope and magnitude
as are disclosed in the Company SEC Documents;
           (l)    except upon the prior written consent of the Parent, the
Company  shall not make any Tax  election  that would  have a  Material  Adverse
Effect on the Company or any of its Subsidiaries; and
          (m)    neither the Company nor any of its Subsidiaries will enter into
an agreement, contract, commitment or arrangement to do any of the foregoing, or
to  authorize,  recommend,  propose or  announce an  intention  to do any of the
foregoing.
               Section 5.2 Access to  Information.  The Company shall (and shall
cause  each  of  its  Subsidiaries  to)  afford  to  the  officers,   employees,
accountants, counsel, financing sources and other representatives of the Parent,
reasonable access,  during normal business hours, during the period prior to the
Effective  Time,  to  all  of  its  and  its  Subsidiaries'  properties,  books,
contracts,  commitments  and  records  (including  any Tax  Returns or other Tax
related information  pertaining to the Company and its Subsidiaries) and, during
such period,  the Company  shall (and shall cause each of its  Subsidiaries  to)
furnish promptly to

                                              42

<PAGE>



the Parent (a) a copy of each report, schedule, registration statement and other
document filed or received by it during such period pursuant to the requirements
of the federal  securities  laws or any  insurance  regulatory  laws and (b) all
other  information  concerning  its  business,  properties  and personnel as the
Parent may  reasonably  request  (including any Tax Returns or other Tax related
information  pertaining  to the Company and its  Subsidiaries).  The Parent will
hold any such  information  which is nonpublic in confidence in accordance  with
the provisions of the Confidentiality Agreement.
               Section 5.3 Consents  and  Approvals.  Each of the  Company,  the
Parent  and  Mergerco  will  take all  reasonable  actions  necessary  to comply
promptly with all legal  requirements which may be imposed on it with respect to
this Agreement and the  Contemplated  Transactions  which actions shall include,
without  limitation,  furnishing all information in connection with approvals of
or filings with any Governmental Authority,  including,  without limitation, any
schedule,  or  reports  required  to be filed  with the SEC,  and will  promptly
cooperate with and furnish information to each other in connection with any such
requirements imposed upon any of them or any of their Subsidiaries in connection
with this Agreement and the Contemplated Transactions.  Each of the Company, the
Parent  and  Mergerco  will,  and  will  cause  its  Subsidiaries  to,  take all
reasonable  actions  necessary  to obtain any consent,  authorization,  order or
approval of, or any exemption by, any Governmental  Authority or other public or
private  third party,  required to be obtained or made by the Parent,  Mergerco,
the Company or any of their  Subsidiaries  in connection  with the Merger or the
taking of any action contemplated thereby or by this Agreement.
               Section 5.4   No Solicitation.

                                              43

<PAGE>



              (a)    The Company shall not directly or indirectly, and shall not
authorize or permit any of its Subsidiaries or any officer, director,  employee,
agent,  investment banker,  financial  advisor,  attorney,  accountant,  broker,
finder or other representative  (collectively,  "Representatives") of any of the
Company or any of its Subsidiaries  (collectively,  the "Acquired Corporations")
directly  or  indirectly  to, (i)  solicit,  initiate,  encourage  or induce the
making,  submission  or  announcement  of any  Acquisition  Proposal or take any
action that could  reasonably  be expected to lead to an  Acquisition  Proposal,
(ii)  furnish  any   nonpublic   information   regarding  any  of  the  Acquired
Corporations  to any Person in connection  with or in response to an Acquisition
Proposal,  (iii)  engage in  discussions  with any  Person  with  respect to any
Acquisition Proposal,  (iv) approve,  endorse or recommend (or agree to approve,
endorse or recommend) any  Acquisition  Proposal or (v) enter into any letter of
intent or similar document or any agreement  contemplating or otherwise relating
to any Acquisition Proposal;  provided,  however, that this Section 5.4(a) shall
not prohibit the Company from  furnishing  nonpublic  information  regarding the
Acquired  Corporations  to, or entering  into  discussions  with,  any Person in
response to an unsolicited bona fide written Acquisition Proposal submitted (and
not  withdrawn)  by such  Person if (1) the Board of  Directors  of the  Company
concludes in good faith,  based upon the advice of its financial  advisor,  that
such  Acquisition  Proposal would result in a transaction that is more favorable
from a financial  point of view to the Company's  stockholders  than the Merger,
(2) the Board of  Directors  from the Company  concludes  in good  faith,  after
consultation  with outside legal counsel,  that such action is required in order
for the Board of Directors of the

                                              44

<PAGE>



Company to comply with its fiduciary  obligations to the Company's  stockholders
under applicable law, (3) prior to furnishing any such nonpublic information to,
or entering into  discussions  with,  such Person,  the Company gives the Parent
written notice of the identity of such Person and of the Company's  intention to
furnish  nonpublic  information to, or enter into discussions with, such Person,
and the Company receives from such Person an executed confidentiality  agreement
containing  customary  limitations  on the use and  disclosure  of all nonpublic
written  and oral  information  furnished  to such Person by or on behalf of the
Company,  and (4) prior to furnishing  any such  nonpublic  information  to such
Person,  the Company furnishes such nonpublic  information to the Parent (to the
extent such  nonpublic  information  has not been  previously  furnished  by the
Company to the Parent).
               (b)    The Company shall promptly advise the Parent orally and in
writing of any Acquisition Proposal (including the identify of the Person making
or submitting such  Acquisition  Proposal and the terms thereof) that is made or
submitted  by  any  Person  (such  Notification  referred  to as a  "Transaction
Notice").  The Company agrees that it will not furnish confidential  information
to any Person or enter into  negotiations  with any  Person  with  respect to an
Acquisition  Proposal until it has delivered to the Parent a Transaction  Notice
and  forty-eight  (48)  hours have  passed  since the  Parent's  receipt of such
Transaction Notice.
                      (c)    As of the date of this Agreement, the Company shall
immediately  cease and cause to be terminated any existing  discussions with any
Person that relate to any Acquisition Proposal.

                                              45

<PAGE>



               (d)    Notwithstanding anything to the contrary contained in this
Agreement,  the  Company  may give a copy of this  Section 5.4 to any Person who
submits an unsolicited bona fide written Acquisition Proposal to the Company if,
prior to giving a copy of this Section 5.4 to such Person, the Company gives the
Parent written notice that the Company  intends to give copy of this Section 5.4
to such Person.
               Section  5.5  Additional  Agreements.  Subject  to the  terms and
conditions  herein  provided,  each of the parties hereto agrees to use its best
efforts  to take,  or cause to be taken,  all  action  and to do, or cause to be
done, all things necessary,  proper or advisable,  whether under applicable laws
and regulations or otherwise,  or to remove any injunctions or other impediments
or delays,  legal or otherwise,  to consummate and make effective the Merger and
the other  Contemplated  Transactions.  In case at any time after the  Effective
Time any further  action is  necessary or desirable to carry out the purposes of
this Agreement, the proper officers and directors of the Company, the Parent and
Mergerco  shall use their best efforts to take,  or cause to be taken,  all such
necessary actions.
               Section 5.6  Notification of Certain  Matters.  The Company shall
give prompt notice to the Parent, and the Parent shall give prompt notice to the
Company, of (a) the occurrence, or non-occurrence of any event the occurrence or
non-occurrence of which would cause any  representation or warranty contained in
this Agreement to be untrue or inaccurate in any material respect at or prior to
the Effective Time and (b) any material failure of the Company or the Parent, as
the case may be, to comply with or satisfy any covenant,  condition or agreement
to be complied with or satisfied by it hereunder; provided,

                                              46

<PAGE>



however,  that the delivery of any notice pursuant to this Section 5.6 shall not
limit  or  otherwise  affect  the  remedies  available  hereunder  to the  party
receiving such notice.
               Section  5.7  Indemnification  of  Directors  and  Officers.  The
certificate of incorporation  and by-laws of the Surviving  Corporation and each
of its Subsidiaries  shall contain  provisions no less favorable with respect to
indemnification  of  directors,   officers,   agents  and  employees  and  other
individuals  than  those set forth in the  certification  of  incorporation  and
by-laws of the Company  and its  Subsidiaries  as in effect on the date  hereof,
which  provisions  shall not be amended,  repealed or  otherwise  modified for a
period of five (5) years  after the  Effective  Time in any  manner  that  would
adversely  affect the rights  thereunder of  individuals  who at or prior to the
Effective Time were directors,  officers,  agents or employees of the Company or
any of its  Subsidiaries  or who  were  otherwise  entitled  to  indemnification
pursuant  to  the  certificate  of  incorporation  and  by-laws  (or  equivalent
governing instruments) of the Company or any of its Subsidiaries; provided, that
if the  Surviving  Corporation  or any of its  subsidiaries  shall  not have the
financial  resources  to  satisfy  its   indemnification   obligations  to  such
directors,  officers, agents or employees or other individuals as provided under
its  certificate of  incorporation  and by-laws in accordance  with this Section
5.7,  the Parent  agrees  that it shall  provide  such  indemnification  of such
Persons to the extent set forth in such certificate of incorporation and by-laws
in accordance with this Section 5.7.
               Section  5.8 Rule 145  Affiliates.  At least 30 days prior to the
Closing Date, the Company shall deliver to the Parent a letter  identifying,  to
the best of the  Company's  knowledge,  all  Persons who are, at the time of the
Meeting, deemed to be "affiliates" of the

                                              47

<PAGE>



Company  for  purposes  of Rule 145  under  the  Securities  Act  (the  "Company
Affiliates").  The Company shall use all reasonable efforts to cause each Person
who is identified  as a Company  Affiliate to deliver to the Parent prior to the
Closing  Date  an  agreement  substantially  in the  form of  Exhibit  B to this
Agreement.
               Section  5.9 Stock  Exchange  Listing.  The Parent  shall use all
reasonable efforts to cause the shares of the Parent Class A Common Stock issued
in the Merger and the shares of the Parent  Class A Common  Stock to be reserved
for issuance upon exercise of the Substitute  Options to be approved for listing
on the NYSE prior to the Closing Date.
               Section  5.10  Tax-Free  Reorganization.  The  Company  shall not
intentionally  take or cause to be taken any action  before the  Effective  Time
which would  disqualify the Merger as a  "reorganization"  within the meaning of
Section 368(a) of the Code.

                                   ARTICLE VI
                              CONDITIONS PRECEDENT
               Section 6.1  Conditions  to the  Obligations  of Each Party.  The
obligations of the Company, on the one hand, and the Parent, and Mergerco on the
other hand, to  consummate  the Merger are subject to the  satisfaction  (or, if
permissible, waiver by the party for whose benefit such conditions exist) of the
following conditions at or prior to the Effective Time:
               (a)    this Agreement and the Merger shall have been approved and
adopted by the Required Stockholder Vote in accordance with the DGCL;

                                              48

<PAGE>



            (b)  no court, arbitrator or governmental body, agency or official
shall  have  issued  any  order,  decree  or ruling  and there  shall not be any
statute,  rule  or  regulation,   restraining,   enjoining  or  prohibiting  the
consummation of the Merger;
            (c) the Registration Statement shall have become effective under the
Securities Act and no stop order  suspending  effectiveness  of the Registration
Statement  shall have been issued and no proceeding  for that purpose shall have
been initiated or threatened by the SEC;
            (d)  any waiting period applicable to the Merger under the HSR Act
shall have expired or been terminated;
            (e)  all actions by or in respect of or filing with any Governmental
Authority  required  to permit the  consummation  of the Merger  shall have been
obtained and such approval shall be in full force and effect; and
            (f)  the shares of Parent Class A Common Stock to be issued in the
Merger  shall have been  approved  for listing on the NYSE,  subject to official
notice of issuance.
               Section  6.2  Conditions  to the  Obligations  of the  Parent and
Mergerco.  The  obligations  of the Parent and Mergerco to consummate the Merger
are  subject  to the  satisfaction  (or waiver by the  Parent) of the  following
further conditions:
             (a)    the representations and warranties of the Company shall have
been true and accurate in all material  respects as of the Effective  Time as if
made at and as of such time  (except for those  representations  and  warranties
that address matters only as of

                                              49

<PAGE>



a particular  date or only with respect to a specific  period of time which need
only be true and accurate as of such date or with respect to such period);
              (b) the Company shall have performed in all material respects its
obligations hereunder required to be performed by it at or prior to the
Effective Time;
              (c) since December 31, 1996, except as set forth in Section 3.5 of
the  Disclosure  Schedule,  there shall not have  occurred any event,  change or
effect having, or which would be reasonably likely to have, in the aggregate,  a
Material Adverse Effect on the Company and its Subsidiaries, taken as a whole;
              (d)    the Parent shall have received a certificate signed by an
executive officer of the Company to the effect of  Sections  6.2(a), (b) and 
(c);  (e) there  shall  not have  been any  action taken, or any statute, rule,
regulation, legislation,  interpretation, judgment, order or injunction enacted,
entered,  enforced,  promulgated,  amended,  issued or deemed  applicable to the
Merger by any domestic  legislative  body,  court,  government or  governmental,
administrative  or regulatory  authority or agency (i) restraining or preventing
the carrying out of the Contemplated Transactions, (ii) prohibiting the Parent's
ownership or operation  of all or any material  portion of its or the  Company's
businesses or assets,  or  compelling  the Parent to dispose of or hold separate
all or any  material  portion of the  Parent's or the  Company's  businesses  or
assets as a result of the Contemplated Transactions; (iii) making acquisition of
the  shares of  Company  Common  Stock  pursuant  to the  Merger  illegal;  (iv)
prohibiting the Parent  effectively from acquiring or holding or exercising full
rights of ownership of the shares of Company  Common Stock,  including,  without
limitation, the right to vote the shares of Company Common Stock

                                              50

<PAGE>



acquired by it pursuant to the Merger on all matters  properly  presented to the
stockholders  of  the  Company;  (v)  prohibiting  the  Parent  or  any  of  its
Subsidiaries or affiliates from effectively  controlling in any material respect
the  businesses  or operations  of the Company,  the Parent or their  respective
subsidiaries;  or (vi) which would impose any condition  which would  materially
adversely  affect the business of the Company or (as a condition of consummating
the Contemplated  Transactions)  the business of the Parent and its Subsidiaries
taken as a whole;
             (f)  the Company's Board of Directors shall not have withdrawn or
modified its position with respect to the Merger;
             (g)  the Parent shall have received an opinion of Krys Boyle
Freedman Scott & Sawyer, P.C. in scope and substance substantially in the form
agreed to by the Company and the Parent prior to the date hereof;
             (h)  the Average Parent Share Price shall not be less than $15.00
per share;
            (i) the holders of no greater than seven and one-half percent (7.5%)
of the shares of Company  Common  Stock  outstanding  on the record date for the
Meeting (x) shall have  demanded  their  appraisal  rights with respect to their
shares of Company  Common Stock  pursuant to, and  otherwise  complied  with the
provisions  of,  subsection  (d) of Section 262, and (y) shall not have voted in
favor of or consented to the Merger; or
            (j) no suit, claim, action or proceeding with respect to the Merger
or  the  other  Contemplated  Transactions,   or  the  Company  or  any  of  its
Subsidiaries or any of their properties or assets, shall have been instituted or
threatened which could reasonably be

                                              51

<PAGE>



expected to have a Material  Adverse Effect on the Company and its  Subsidiaries
taken as a whole or would, or would be reasonably  likely to,  materially impair
the ability of the Company to  consummate  the Merger or the other  Contemplated
Transactions.
               Section 6.3  Conditions to the  Obligations  of the Company.  The
obligations  of  the  Company  to  consummate  the  Merger  are  subject  to the
satisfaction (or waiver by the Company) of the following further conditions:
              (a) the representations and warranties of the Parent and Mergerco
shall be true and accurate in all material  respects as of the Effective Time as
if made at and as of such time (except for those  representations and warranties
that  address  matters  only as of a  particular  date or only with respect to a
specific  period of time which need only be true and accurate as of such date or
with respect to such period);
               (b)  each of the Parent and Mergerco shall have performed in all
material respects all of the respective obligations hereunder required to be 
performed by the Parent or Mergerco, as the case may be, at or prior to the
Effective Time;
                (c)  since December 31, 1996, there shall not have occurred any
event,  change or effect  having,  or which would be reasonably  likely to have,
individually  or in the aggregate,  a Material  Adverse Effect on the Parent and
its Subsidiaries taken as a whole;
                 (d) the Company shall have received a certificate signed by an
executive officer of the Parent as to Sections 6.3(a), (b) and (c);

                                              52

<PAGE>



                  (e) the Company shall have received an opinion of Paul, Weiss,
Rifkind,  Wharton & Garrison in scope and  substance  substantially  in the form
agreed to by the Parent and the Company prior to the date hereof;
                  (f) the Company shall have received an opinion of Sherman &
Howard L.L.C. to the effect that the Merger will qualify as a "reorganization"
within the meaning of Section 368 of the Code; and
                  (g) no suit, claim, action or proceeding with respect to the 
Merger or the other Contemplated Transactions, or the Parent or any of its
Subsidiaries or any of their  properties or assets,  shall have been  instituted
which could reasonably be expected to have a Material  Adverse  Effect on the
Parent and its Subsidiaries  taken as a whole,  or would be  reasonably  likely
to  materially impair  the  ability  of the  Parent  to  consummate  the  Merger
or the  other Contemplated Transactions.

                                   ARTICLE VII
                                   TERMINATION
               Section 7.1  Termination.  Anything  herein or  elsewhere  to the
contrary  notwithstanding,  this  Agreement  may be  terminated  and the  Merger
contemplated  herein may be abandoned at any time prior to the  Effective  Time,
whether before or after stockholder approval thereof:
           (a)    By the mutual consent of the Board of Directors of the Parent
and the Board of Directors of the Company;
           (b)    By either of the Board of Directors of the Company or the
Board of Directors of the Parent:

                                              53

<PAGE>



                           (i) if the Merger shall not have occurred on or prior
        to December 31,  1997;  provided,  however,  that the right to terminate
        this Agreement  under this Section  7.1(b)(i)  shall not be available to
        any party whose failure to fulfill any  obligation  under this Agreement
        has been the cause of, or  resulted  in,  the  failure  of the Merger to
        occur on or prior to such date;
                          (ii)  if a complete Registration Statement shall not 
        have been filed with the SEC on or before October 1, 1997; or
                         (iii) if any  Governmental  Authority shall have issued
        an order,  decree or ruling  or taken  any other  action  (which  order,
        decree,  ruling or other action the parties  hereto shall use their best
        efforts to lift),  in each case  permanently  restraining,  enjoining or
        otherwise  prohibiting  the  Contemplated  Transactions  and such order,
        decree,   ruling  or  other   action   shall  have   become   final  and
        non-appealable;
                      (c)    By the Board of Directors of the Company:
                      (i)  if the Parent or Mergerco (x) breaches or fails in
        any material respect to  perform or comply  with any of its  material  
        covenants  and agreements  contained  herein or (y)  breaches its  
        representations  and warranties  in any material  respect and such 
        breach would have or would be reasonably likely to have a Material
        Adverse Effect on the Parent and its Subsidiaries taken as a whole, in 
        each case such that the conditions set  forth  in  Section  6.1 or  
        Section  6.3  would  not be  satisfied; provided,  however,  that if any
        such breach is curable by the breaching party through the exercise of 
        the breaching party's best efforts and for so long as the breaching

                                              54

<PAGE>



        party  shall be so using  its best  efforts  to cure  such  breach,  the
        Company  may not  terminate  this  Agreement  pursuant  to this  Section
        7.1(c)(i);
                        (ii) if the Board of Directors of the Company determines
        in good faith, after  consultation with (x) outside legal counsel,  that
        termination  of the  Agreement is required for the Board of Directors of
        the  Company to  satisfy  its  fiduciary  obligations  to the  Company's
        stockholders  under applicable law by reason of an unsolicited bona fide
        Acquisition Proposal having been made and (y) its financial advisor that
        such  Acquisition  Proposal  would result in a transaction  that is more
        favorable  than  the  Merger  from a  financial  point  of  view  to the
        Company's  stockholders;  provided  that the Company shall have complied
        with the  provisions of Section 5.4 and shall notify the Parent at least
        five (5) days in advance of its  intention to terminate  this  Agreement
        pursuant  to this  Section  7.1(c)(ii)  or to  enter  into a  definitive
        agreement  with  respect to such  Acquisition  Proposal;  and  provided,
        further,  that within such five (5) day period the Parent has not made a
        competing  proposal  which  is at least as  favorable  to the  Company's
        stockholders  from  a  financial  point  of  view  as  such  Acquisition
        Proposal;
                         (iii)  if the Company fails to obtain the Required
        Stockholder Vote at the Meeting.
                      (d)    By the Board of Directors of the Parent:
                      (i) if the Company (x)  breaches or fails in any  material
        respect to  perform or comply  with any of its  material  covenants  and
        agreements  contained  herein or (y)  breaches its  representations  and
        warranties in any material respect and

                                              55

<PAGE>



        such breach would have or would be reasonably  likely to have a Material
        Adverse Effect on the Company and its Subsidiaries  taken as a whole, in
        each case such that the  conditions  set forth in Section 6.1 or Section
        6.2 would not be satisfied;  provided,  however, that if any such breach
        is curable by the Company  through the  exercise of the  Company's  best
        efforts  and for so long as the  Company  shall  be so  using  its  best
        efforts to cure such breach, the Parent may not terminate this Agreement
        pursuant to this Section 7.1(d)(i);
                      (ii) if (A) the Board of  Directors  of the Company  shall
        have withdrawn, or modified or changed in a manner adverse to the Parent
        or Mergerco  its  approval or  recommendation  of this  Agreement or the
        Merger  or shall  have  recommended  an  Acquisition  Proposal  or other
        business  combination,  (B) the Company  shall have received a bona fide
        written Acquisition Proposal which has not been rejected by the Board of
        Directors  of the  Company  within  fourteen  (14)  days  after  receipt
        thereof,  or (C) prior to the certification of the vote of the Company's
        stockholders  to approve the Merger at the  Meeting,  it shall have been
        publicly disclosed or the Parent or Mergerco shall have learned that any
        person,  entity or "group" (as that term is defined in Section  13(d)(3)
        of the Exchange Act) (an "Acquiring  Person"),  other than the Parent or
        its  Subsidiaries or any of their  affiliates or the stockholders of the
        Company  party  to  the  Stockholders  Agreement,  shall  have  acquired
        beneficial  ownership  (determined  pursuant  to Rule 13d-3  promulgated
        under  the  Exchange  Act) of more  than 20% of any  class or  series of
        capital  stock  of the  Company  (including  the  Shares),  through  the
        acquisition of stock, the formation of a

                                              56

<PAGE>



        group or  otherwise,  or shall have been  granted any  option,  right or
        warrant,  conditional or otherwise,  to acquire beneficial  ownership of
        more than 20% of any class or series  of  capital  stock of the  Company
        (including the Shares) other than as disclosed in a Schedule 13D on file
        with the SEC on the date hereof;
                        (iii)  if the Company fails to obtain the Required 
        Stockholder Vote at the Meeting; or
                      (iv)  the condition set forth in 6.2(h) is not fulfilled.
               Section 7.2   Effect of Termination.  In the event of the
termination of this Agreement as provided in Section 7.1, written notice thereof
shall forthwith be given to the other party or parties specifying the provision
hereof pursuant to which such  termination is made, and this Agreement shall 
forthwith  become null and void, and there shall be no liability on the part of 
the Parent, Mergerco or the Company except (A) for fraud or for willful breach
of this Agreement and (B) as set forth in Section 8.3 hereof and in the last 
sentence of Section 5.2.

                                  ARTICLE VIII
                               GENERAL AGREEMENTS
               Section 8.1 Definitions.  For the purposes of this Agreement, the
following terms have the meanings ascribed to them in this Section 8.1:
            "Agreement" has the meaning specified in the recitals hereto.
            "Acquired Corporations" has the meaning specified in Section 5.4(a).
            "Acquiring Person" has the meaning specified in Section 7.1(d)(ii).

                                              57

<PAGE>



               "Acquisition   Proposal"  means  any  tender  or  exchange  offer
involving  the  capital  stock  of  the  Company,  any  proposal  for a  merger,
consolidation or other business combination  involving the Company or any of its
Subsidiaries,  any  proposal  or offer to acquire  in any  manner a  substantial
equity  interest in, or a substantial  portion of the business or assets of, the
Company or any of its  Subsidiaries,  any  proposal or offer with respect to any
recapitalization  or  restructuring  with  respect to the  Company or any of its
Subsidiaries  or any  proposal  or offer with  respect to any other  transaction
similar  to any of the  foregoing  with  respect  to the  Company  or any of its
Subsidiaries, other than pursuant to the transactions to be effected pursuant to
this Agreement or any other  transaction  with the Parent or a Subsidiary of the
Parent.
        "Adjusted Conversion Price" has the meaning specified in Section 2.1(b).
        "Average Parent Share Price" means the average (without rounding) of the
closing  prices per share of Parent Class A Common Stock on the NYSE on the NYSE
Composite Tape for the fifteen (15)  consecutive NYSE trading days ending on the
NYSE trading day immediately preceding the Closing Date.
         "Business  Day" means any day that is not a Saturday or Sunday or
a day on which banks  located in New York City are  authorized or required to be
closed.
         "Certificate"  means a stock  certificate which immediately prior
to the Effective Time represents shares of the Company Common Stock.
        "Certificate of Incorporation" has the meaning specified in Section 1.3.
        "Claims" means any actions, causes of action, suits, claims, complaints,
demands, litigations or legal, administrative or arbitral proceedings or
investigations.

                                              58

<PAGE>



        "Closing" has the meaning specified in Section 1.2.
        "Closing Date" has the meaning specified in Section 1.2.
        "Code" has the meaning specified in the recitals.
        "Company" means Cable Car Beverage Corporation, a Delaware corporation.
        "Company Affiliates" has the meaning specified in Section 5.8.
       "Company Agreement" means any note, bond, mortgage, indenture, guarantee,
other evidence of indebtedness,  lease,  license,  contract,  agreement or other
instrument or obligation  to which the Company or any of its  Subsidiaries  is a
party or by which any of them or any of their properties or assets may be bound.
         "Company Benefit Plan" means any material  employee benefit plan,
arrangement,   policy  or  commitment,   including,   without  limitation,   any
employment,  consulting, severance or deferred compensation agreement, executive
compensation,  bonus, incentive, pension,  profit-sharing,  savings, retirement,
stock option, stock purchase or severance pay plan, any life, health, disability
or accidental  death and  dismemberment  insurance plan, any holiday or vacation
practice or any other  employee  benefit plan within the meaning of section 3(3)
of ERISA,  that is maintained,  administered or contributed to by the Company or
any of its affiliates for the benefit of their current or former employees.
        "Company Common Stock" has the meaning specified in the recitals hereto.
        "Company Employee" means any individual employed by the Company or any
of its Subsidiaries.
        "Company Fairness Opinion" has the meaning specified in the recitals
hereto.
        "Company SEC Documents" has the meaning specified in Section 3.4.

                                              59

<PAGE>



           "Company Stock Option" means an option issued by the Company that
is exercisable for Company Common Stock.
         "Confidentiality  Agreement" means the confidentiality  agreement
between the Company and the Parent, dated April 23, 1997, as amended or modified
from time to time.
          "Contemplated Transactions" has the meaning specified in the recitals
hereto.
         "Conversion Price" has the meaning specified in Section 2.1(b).
         "Copyrights" means any foreign or United States copyright registrations
and applications for registration thereof, and any non-registered copyrights.
         "DGCL" has the meaning specified in the recitals hereto.
         "Disclosure Schedule" means the disclosure schedule delivered by the
Company to the Parent prior to the date hereof.
         "Dissenting Share" has the meaning specified in Section 2.1(e).
         "Effective Time" means the time and date at which the Certificate of 
Merger is filed with the Secretary of State of the State of Delaware pursuant to
Section 1.8.
          "ERISA" means the Employee Retirement Income Security Act of 1974, as
amended, together with the rules and regulations promulgated thereunder.
          "Exchange Act" means the Securities and Exchange Act of 1934, as
amended.
          "Exchange Agent" has the meaning specified in Section 2.3(a).
          "Excluded Share" has the meaning specified in Section 2.1(a).
          "Fractional Shares" means fractional shares of Parent Class A Common
Stock.
          "GAAP" means United States generally accepted accounting principles as
in effect from time to time.

                                              60

<PAGE>



          "Governmental  Authority"  means any  nation or  government,  any
state  or  other  political  subdivision  thereof,  and  any  entity  exercising
executive,  legislative,  judicial, regulatory or administrative functions of or
pertaining to government.
          "HSR Act" means the Hart-Scott-Rodino Antitrust Improvements Act of
1976, as amended.
          "Intellectual Property" has the meaning specified in Section 3.13(a).
          "IP Licenses" has the meaning specified in Section 3.13(a).
          "IRS" means the United States Internal Revenue Service
          "Material Adverse Effect" means, with respect to any Person (or group
of Persons taken as a whole),  such event,  change or effect, in the aggregate
with such  other  events,  changes or  effects,  which is  materially  adverse
to the condition (financial or otherwise), business, results of operations or
prospects of such Person.
          "Meeting" has the meaning specified in Section 1.6(a).
          "Merger" has the meaning specified in the recitals hereto.
          "Merger Consideration" means the shares of Parent Class A Common Stock
to be issued pursuant to the Merger in exchange for Certificates, together with
any cash to be  received  pursuant to Section  2.3(e) in lieu of issuing
Fractional Shares.
          "Mergerco" means CCB Merger Corporation, a Delaware corporation.
          "Mergerco Common Stock" means the Common Stock, par value $1.00 per
share, of Mergerco.
          "NYSE" means the New York Stock Exchange.

                                              61

<PAGE>



         "Order" means any order, judgment,  injunction,  award, decree or
writ of any Governmental Authority.
          "Parent" means Triarc Companies, Inc., as Delaware corporation.
          "Parent Class A Common Stock" means the Class A Common Stock, par 
value $.10 per share, of Parent.
          "Parent Class B Common Stock" means the Class B Common Stock, par
value $.10 per share, of Parent.
          "Parent  Disclosure   Schedule"  means  the  disclosure  schedule
delivered by the Parent to the Company on or prior to the date hereof.
          "Parent SEC Documents" has the meaning specified in Section 4.4.
          "Patents" means any foreign or United States patents and patent
applications including any divisions, continuations, continuations-in-part,
substitutions or reissues  thereof,  whether or not patents are issued on such  
applications  and whether or not such applications are modified, withdrawn or 
resubmitted.
          "PBGC" means the Pension Benefit Guaranty Corporation.
          "Person" means any individual, corporation (including any non-profit
corporation),  general or limited partnership,  limited liability company, joint
venture,   estate,   trust,   association,   organization  or  other  entity  or
Governmental Entity.
          "Prospectus" has the meaning specified in Section 1.7(a).
          "Registration Statement" has the meaning specified in Section 1.7(a).
          "Representatives" has the meaning specified in Section 5.4(a).
          "Required Stockholder Vote" has the meaning specified in Section
3.2(b).

                                              62

<PAGE>



            "SEC" means the Securities and Exchange Commission.
            "Section 203" has the meaning specified in the recitals hereto.
            "Section 262" shall mean Section 262 of the DGCL.
            "Securities Act" means the Securities Act of 1933, as amended.
            "Software" means any computer software programs, source code, object
code, data and documentation.
            "Stewart's" means Stewart's Restaurants Inc.
            "Stewart's   Master   Agreement"   means  the  Stewart's   Master
Agreement, dated July 11, 1989, between Stewart's and the Company, as amended.
             "Stockholder" has the meaning specified in Section 2.3(b).
             "Stockholders Agreement" has the meaning specified in the recitals
thereto.
            "Subsidiary" means, with respect to any Person, any corporation 50%
or more of the  outstanding  voting power of which, or any  partnership,  joint
venture, limited  liability  company  or other  entity  50% or more of the total
equity interest of which, is directly or indirectly owned by such Person.
            "Substitute Option" has the meaning specified in Section 2.1(d)(i).
            "Surviving Corporation" has the meaning specified in Section 1.1.
            "Tax" has the meaning specified in Section 3.10(a).
            "Tax Return" has the meaning specified in Section 3.10(b).
            "Tax Sharing Agreement Amounts" has the meaning specified in
Section 3.10(a).

                                              63

<PAGE>



           "Trademarks"  means  any  foreign  or United  States  trademarks,
service  marks,  trade  dress,  trade  names,  brand  names,  designs and logos,
corporate  names,  product  or  service   identifiers,   whether  registered  or
unregistered, and all registrations and applications for registration thereof.
           "Transaction Notice" has the meaning specified in Section 5.4(b).
           "Voting Debt" means  bonds, debentures, notes or other indebtedness 
having voting rights (or convertible into securities having such rights).
               Section  8.2   Survival  of   Representations,   Warranties   and
Agreements. All representations,  warranties and agreements in this Agreement or
in any  instrument  delivered  pursuant  to this  Agreement  shall  survive  the
Effective Time.
               Section 8.3 Expenses.  (a) Except as set forth in Section 8.3(b),
whether or not the Merger is  consummated,  all costs and  expenses  incurred in
connection with this Agreement and the Contemplated  Transactions  shall be paid
by the party incurring such costs and expenses.
             (b)    If the Board of Directors of the Parent shall terminate this
Agreement  pursuant to Section  7.1(d)(iv) in respect of the condition set forth
in  Section  6.2(h),  then  the  Parent  shall  reimburse  the  Company  for its
reasonable  costs  and  expenses  (including,  without  limitation,   reasonable
attorneys' fees and expenses) incurred in connection with this Agreement and the
Contemplated Transactions in an amount not to exceed $225,000 in the aggregate.
               Section 8.4   Notice.  All notices and other communications
hereunder shall be in writing and shall be deemed to have been duly given if
delivered by messenger,

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<PAGE>



transmitted  by  telecopier,  telex or  telegram  or  mailed  by  registered  or
certified mail, postage prepaid, as follows:
(a)     If to the Parent or Mergerco, to:
Triarc Companies, Inc.
280 Park Avenue
New York, New York 10017
Attention:  Brian L. Schorr, Esq.
Telecopy No.: (212) 451-3216

with a copy to:

Paul, Weiss, Rifkind, Wharton & Garrison
1285 Avenue of the Americas
New York, New York  10019-6064
Attention:  Neale M. Albert, Esq.
Telecopy No.: (212) 373-2315

(b)     If to the Company, to:

Cable Car Beverage Corporation
717 17th Street, Suite 1475
Denver, Colorado 80202
Attention:  Samuel M. Simpson
Telecopy No.:  (303) 298-1150

with a copy to:

Krys Boyle Freedman Scott & Sawyer, P.C.
Dominion Plaza
600 Seventeenth Street
Suite 2700 South Tower
Denver, Colorado  80202
Attention:  Thomas Boyle, Esq.
Telecopy No.:  (303) 893-2882


               Except as  otherwise  specified  herein,  all  notices  and other
communications shall be considered to have been duly given on the first to occur
of (a) the date of delivery if  delivered  personally  on a Business  Day during
normal business hours, and if not, on the next

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<PAGE>



occurring  Business Day, (b) five (5) days  following  posting if transmitted by
mail, (c) the date of transmission with confirmed  answer-back if transmitted by
telex on a Business Day during normal  business  hours,  and if not, on the next
occurring  Business Day, or (d) the date of receipt if transmitted by telecopier
or facsimile on a Business Day during normal business hours,  and if not, on the
next  occurring  Business  Day.  Any party may  change  his or its  address  for
purposes  hereof by notice to the other party given as provided in this  Section
8.4.
               Section 8.5 Amendments. Subject to applicable law, this Agreement
may be amended by the parties hereto, by action taken by their respective Boards
of Directors,  at any time prior to the Effective Time, provided,  however, that
after  approval  of  this  Agreement  by the  stockholders  of the  Company,  no
amendment  or  modification  shall  (a) alter or  change  the  amount or kind of
shares, securities,  cash, property and/or rights to be received in exchange for
or on conversion  of all or any of the shares of any class or series  thereof of
the Company, (b) alter or change any term of the certificate of incorporation of
the Surviving  Corporation to be effected by the Merger,  or (c) alter or change
any of the terms and conditions of this  Agreement if such  alteration or change
would  adversely  affect the holders of any class or series of capital  stock of
the Company. This Agreement may not be amended,  modified or supplemented except
by written agreement of the parties hereto.
               Section 8.6 Waiver.  At any time prior to the Effective Time, the
parties hereto by action taken by their  respective  Boards of Directors may (a)
extend the time for the  performance of any of the  obligations or other acts of
the other parties hereto, (b) waive any inaccuracies in the  representations and
warranties  contained herein or in any document  delivered  pursuant hereto, and
(c) waive compliance with any of the agreements or conditions

                                              66

<PAGE>



contained  herein.  Any  agreement  on the  part of a party  hereto  to any such
extension or waiver shall be valid only if set forth in an instrument in writing
signed on behalf of such party.
               Section 8.7 Brokers.  The Company represents and warrants that no
broker,  finder or investment  banker is entitled to any brokerage,  finder's or
other fee or commission in  connection  with the Merger based upon  arrangements
made by or on behalf of the  Company  other than the fee  payable to  Montgomery
Securities in connection with its providing  financial advice to the Company and
the Company's Board of Directors and delivery of the Company  Fairness  Opinion.
The  Parent  and  Mergerco  represent  and  warrant  that no  broker,  finder or
investment  banker  is  entitled  to any  brokerage,  finder's  or other  fee or
commission in connection with the Merger based upon  arrangements  made by or on
behalf of the Parent and Mergerco.
               Section 8.8  Publicity.  So long as this  Agreement is in effect,
neither the Company nor the Parent nor any of their respective  affiliates shall
issue or cause the publication of any press release or other public statement or
announcement  with  respect to this  Agreement or the  Contemplated  Transaction
without prior  consultation  with the other party,  except as may be required by
law  or by  obligations  pursuant  to any  listing  agreement  with  a  national
securities  exchange  or Nasdaq,  provided  that the  Company and the Parent may
include this Agreement and the Stockholders Agreement as exhibits to a report on
Form 8-K filed  with the SEC,  and in each such  case  shall use all  reasonable
efforts to consult  with the other party prior to such  release or  announcement
being issued or such filing being made.

                                              67

<PAGE>



               Section 8.9 Headings.  The headings  contained in this  Agreement
are for  reference  purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.
               Section  8.10  Non-Assignability.  This  Agreement  shall  not be
assigned by  operation of law or  otherwise,  except that at the election of the
Parent,  any direct or indirect  wholly  owned  Subsidiary  of the Parent may be
substituted  for  Mergerco  in the Merger  for all  purposes  of this  Agreement
(including,  but not limited to, the  representations and warranties of Mergerco
herein).
               Section  8.11 Entire  Agreement;  No Third  Party  Beneficiaries;
Rights of Ownership. This Agreement and the Confidentiality Agreement (including
the exhibits hereto and the documents and the instruments referred to herein and
therein): (a) constitute the entire agreement and supersede all prior agreements
and understandings, both written and oral, among the parties with respect to the
subject matter hereof, and (b) except as provided in Section 5.7 with respect to
the  obligations of the Parent  thereunder,  are not intended to confer upon any
Person other than the parties hereto any rights or remedies hereunder.
               Section 8.12 Specific Performance.  The parties hereto agree that
irreparable  damage would occur in the event any provision of this Agreement was
not performed in accordance  with the terms hereof and that the parties shall be
entitled to the remedy of specific  performance of the terms hereof, in addition
to any other remedy at law or equity.
               Section 8.13  Counterparts.  This Agreement may be executed in
two or more counterparts each of which shall be deemed to constitute an original
and shall become

                                              68

<PAGE>



effective when one or more  counterparts have been signed by each of the parties
hereto and delivered to the other parties.
               Section 8.14 Governing  Law. This Agreement  shall be governed by
and construed in accordance with the laws of the State of New York applicable to
contracts made and to be performed wholly within such state except to the extent
the provisions of the DGCL apply.
               Section 8.15 Consent to  Jurisdiction.  Any action or  proceeding
seeking to enforce any  provision of, or based on any right arising out of, this
Agreement  may be brought  against any of the parties in the courts of the State
of New York, County of New York, or, if it has or can acquire  jurisdiction,  in
the United States District Court for the Southern District of New York, and each
of  the  parties  consents  to the  jurisdiction  of  such  courts  (and  of the
appropriate  appellate  courts) in any such action or proceeding  and waives any
objection to venue laid therein. Process in any action or proceeding referred to
in the preceding sentence may be served on any party anywhere in the world.
               8.16 WAIVER OF JURY TRIAL.  EACH PARTY HERETO HEREBY  IRREVOCABLY
WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF
OR  RELATING  TO  THIS   AGREEMENT,   THE  MERGER  OR  ANY  OTHER   CONTEMPLATED
TRANSACTIONS.
               8.17   Disclosure Schedule.  The Disclosure Schedule is a part of
this Agreement as if fully set forth herein and all references to this Agreement
shall be

                                              69

<PAGE>



deemed to include the Disclosure Schedule.

               IN WITNESS WHEREOF,  the parties have caused this Agreement to be
signed by their  respective duly authorized  officers as of the date first above
written.

                                            CABLE CAR BEVERAGE CORPORATION



                                            By:  /s/ Samuel M. Simpson
                                                 Name:  Samuel M. Simpson
                                                 Title:    President


                                            TRIARC COMPANIES, INC.



                                            By:  /s/ Brian L. Schorr
                                                 Name:  Brian L. Schorr
                                                 Title: Executive Vice President


                                            CCB MERGER CORPORATION



                                            By:  /s/ Brian L. Schorr
                                                 Name:  Brian L. Schorr
                                                 Title: Executive Vice President



                                              70

<PAGE>


               Summary of Omitted Exhibits and Disclosure Schedule

Exhibit:

     A - Form of Restated Certificate of Incorporation
     B - Form of Affiliate Agreement

Schedule:

     I - Disclosure Schedule


The  Registrant  hereby agrees to furnish  supplementally  a copy of any omitted
schedule or exhibit or the Disclosure Schedule to the Securities and Exchange
Commission upon its request.



<PAGE>


                                                               Exhibit B






                          STOCKHOLDERS AGREEMENT


            STOCKHOLDERS AGREEMENT, dated June 24, 1997 (this "Agreement"), by
and among Triarc Companies, Inc., a Delaware corporation (the "Parent") and each
of the other parties signatory hereto (each, a "Stockholder" and, collectively,
the "Stockholders").

                                 RECITALS

            A. Concurrently herewith, the Parent, CCB Merger Corporation, a
Delaware corporation and wholly owned subsidiary of the Parent ("Mergerco"), and
Cable Car Beverage Corporation, a Delaware corporation (the "Company"), are
entering into an Agreement and Plan of Merger (as amended or modified from time
to time, the "Merger Agreement"; capitalized terms used herein without
definition shall have the respective meanings ascribed to them in the Merger
Agreement) pursuant to which Mergerco will be merged with and into the Company
(the "Merger").

            B. As of the date hereof, each of the Stockholders Beneficially Owns
(as defined below) the number of shares of the Common Stock, par value $.01 per
share, of the Company ("Company Common Stock") set forth opposite such
Stockholder's name on Schedule I hereto.

            C.    As an inducement and a condition to entering into the Merger
Agreement, the Parent has required that the Stockholders agree, and the
Stockholders have agreed, to enter into this Agreement.

            NOW, THEREFORE, in consideration of the foregoing and the mutual
premises, representations, warranties, covenants and agreements contained
herein, the parties hereto hereby agree as follows:

            1. Provisions Concerning Company Common Stock. Each Stockholder
hereby agrees that during the period commencing on the date hereof and
continuing until the first to occur of (i) the Effective Time and (ii) the
termination of the Merger Agreement in accordance with Section 7.1 thereof, at
any meeting of the holders of Company Common Stock, however called, or in
connection with any written consent of the holders of Company Common Stock, such
Stockholder shall vote (or cause to be voted) the Company Common Stock held of
record or Beneficially Owned by such Stockholder (but excluding the Company
Common Stock identified as Excluded Shares on Schedule I hereto), whether
heretofore owned or hereafter acquired (collectively, the "Shares"), (i) in
favor of approval of the Merger Agreement and the transactions contemplated
thereby (the "Contemplated Transactions"), including,


<PAGE>



without limitation, the Merger, and any actions required in furtherance thereof;
(ii) against any action or agreement that would result in a breach in any
respect of any covenant, representation or warranty or any other obligation or
agreement of the Company under the Merger Agreement or the Contemplated
Transactions; and (iii) except as otherwise agreed to in writing in advance by
the Parent, against the following actions (other than the Merger and the other
Contemplated Transactions): (A) any Acquisition Proposal; or (B) (1) any change
in a majority of the Stockholders who constitute the board of directors of the
Company; (2) any change in the present capitalization of the Company or any
amendment of the Company's certificate of incorporation or by-laws; (3) any
other material change in the Company's corporate structure or business; or (4)
any other action which is intended, or could reasonably be expected, to prevent,
or delay beyond the date specified in Section 7.1(b)(1) of the Merger Agreement,
the Merger or the Contemplated Transactions. Such Stockholder shall not enter
into any agreement or understanding with any Person the effect of which would be
inconsistent or violative of the provisions and agreements contained in Section
1 or 3 hereof.

            For purposes of this Agreement, "Beneficially Own" or "Beneficial
Ownership" with respect to any securities shall mean having "beneficial
ownership" of such securities (as determined pursuant to Rule 13d-3 under the
Securities Exchange Act of 1934, as amended (the "Exchange Act")), including
pursuant to any agreement, arrangement or understanding, whether or not in
writing. Without duplicative counting of the same securities by the same holder,
securities Beneficially Owned by a Person shall include securities Beneficially
Owned by all other Persons with whom such Person would constitute a "group" as
within the meanings of Section 13(d)(3) of the Exchange Act. For the purposes of
this Agreement, "Person" means any individual, corporation (including any
non-profit corporation), general or limited partnership, limited liability
company, joint venture, estate, trust, association, organization or other entity
or Governmental Authority.

            2. Irrevocable Proxy. In the event the Stockholder shall fail to
comply with the provisions of Section 1, the Stockholder hereby agrees that such
failure shall result, without any further action by the Stockholder, in the
irrevocable appointment of the Parent and each of its officers, as its attorney
and proxy pursuant to the provisions of Section 212 of the General Corporation
Law of the State of Delaware, with full power of substitution, to vote and
otherwise act (by written consent or otherwise) with respect to the Shares which
the Stockholder is entitled to vote at any meeting of the holders of Company
Common Stock (whether annual or special and whether or not an adjourned or
postponed meeting) or consent in lieu of any such meeting or otherwise, on the
matters and in the manner specified in Section 1 (the "Proxy"). This Proxy and
power of attorney is irrevocable and coupled with an interest. The Stockholder
hereby revokes all other proxies and powers of attorney with respect to such
Shares that it may have heretofore appointed or granted, and no subsequent proxy
or power of attorney shall be given or written consent executed (and


<PAGE>


if given or executed, shall not be effective) by the Stockholder with respect
thereto. All obligations of the Stockholder under this Agreement shall be
binding upon the heirs, personal representatives, successors and/or assigns of
the Stockholder.

            3. Grant of Option. Each Stockholder severally grants to the Parent
an exclusive and irrevocable option (an "Option") to purchase such Stockholder's
Shares in whole but not in part, subject to the provisions of Section 4 hereof,
at the Option Price (as defined below) at any time after the Company shall have
(a) delivered to the Parent a Transaction Notice or (b) shall have furnished
confidential information to any Person or entered into negotiations with any
Person with respect to an Acquisition Proposal; provided, that if the Merger
Agreement is terminated pursuant to Section 7.1(c)(iii), 7.1(d)(i) or
7.1(d)(iii) of the Merger Agreement and this Agreement does not terminate in
accordance with Section 5 hereof, then the Options granted hereunder shall
expire at 5:00 p.m. (New York City time) on the tenth (10th) Business Day
following such termination of the Merger Agreement unless the Parent shall have
delivered a written notice to each Stockholder of its exercise of the Options in
accordance with Section 4 hereof. For purposes of this Agreement, the "Option
Price" with respect to each share of Company Common Stock to be purchased by the
exercise of any Option shall be an amount in cash equal to the product obtained
by multiplying (a) 0.1722 (the "Option Conversion Price") times (b) the Option
Average Parent Share Price (as defined below); provided, that (i) if the Option
Average Parent Share Price shall be less than $18.875, then the Option
Conversion Price shall be adjusted so that it shall equal the quotient obtained
by dividing (A) $3.25 by (B) the Option Average Parent Share Price, and (ii) if
the Option Average Parent Share Price shall be greater than $24.50, then the
Option Conversion Price shall be adjusted so that it shall equal the quotient
obtained by dividing (x) $4.22 by (y) the Option Average Share Price. For the
purposes of this Section 3, "Option Average Share Price" means the average
(without rounding) of the closing prices per share of Parent Class A Common
Stock on the NYSE on the NYSE Composite Tape for the fifteen (15) consecutive
trading days ending on the NYSE trading day immediately preceding the date of
the closing of the exercise of the Option.

            4. Exercise of Option. The Parent shall exercise each and every
Option granted hereunder simultaneously. In the event the Parent wishes to
exercise the Options, the Parent shall send a written notice to each Stockholder
specifying the place (which shall be either Denver, Colorado or New York, New
York), time and date (which, to the extent practicable in the reasonable
judgment of the Parent, shall be no earlier than forty-eight (48) hours after
the delivery of such notice) for the closing of such purchase. At the closing
for the exercise of the Options:

                  (a) the Parent shall deliver to each Stockholder a certified
or bank check or checks payable to or upon the order of such Stockholder in an
amount equal to the aggregate Option Price of the Shares being purchased from
such Stockholder; and


<PAGE>


                 (b) each Stockholder shall deliver to the Parent a duly
executed certificate or certificates representing the number of Shares being
purchased duly endorsed in blank or accompanied by appropriate stock powers duly
endorsed in blank.

            5. Termination. This Agreement, including the Options granted
hereunder, shall terminate on the earlier to occur of (a) the Effective Time;
(b) the termination of the Merger Agreement pursuant to the following provisions
of the Merger Agreement: Section 7.1(a), 7.1(b), 7.1(c)(i) or 7.1(d)(iv), or
Section 7.1(c)(iii), 7.1(d)(i) or 7.1(d)(iii), provided that in the case of a
termination of the Merger Agreement pursuant to Section 7.1(c)(iii), 7.1(d)(i)
or 7.1(d)(iii) of the Merger Agreement, this Agreement shall terminate only if
the Company or its stockholders shall not have received an Acquisition Proposal,
and the Board of Directors of the Company shall not have withdrawn, or modified
or changed in a manner adverse to the Parent or Mergerco, its approval or
recommendation of the Merger Agreement or the Merger; and (c) the date that is
31 days after the date set forth in Section 7.1(b)(i) of the Merger Agreement,
as such date as set forth in Section 7.1(b)(i) of the Merger Agreement may be
extended, modified or waived from time to time in accordance with the provisions
of the Merger Agreement.

            6.    Representations and Warranties.  Each Stockholder hereby
represents and warrants to the Parent and Mergerco as follows:

                  (a)   Ownership of Company Common Stock.  Such
Stockholder is, as of the date hereof, the record and Beneficial Owner of the
number of shares of Company Common Stock set forth opposite such Stockholder's
name on Schedule I hereto. On the date hereof, the Company Common Stock set
forth opposite such Stockholder's name on Schedule I hereto constitutes all of
the Company Common Stock owned of record or Beneficially Owned by such
Stockholder. Such Stockholder has good and valid title, and sole voting power
and sole power to issue instructions with respect to the matters set forth in
Section 1 hereof, sole power of disposition, sole power of conversion, sole
power to demand appraisal rights and sole power to agree to all of the matters
set forth in this Agreement (including, without limitation, to execute and
deliver the Proxy), in each case with respect to all of the Company Common Stock
set forth opposite such Stockholder's name on Schedule I hereto, with no
limitations, qualifications, encumbrances or restrictions on such rights (other
than those created under this Agreement) except as set forth on Schedule I
hereto.

                  (b) Power, Binding Agreement. Such Stockholder has the legal
capacity, power and authority to enter into and perform all of such
Stockholder's obligations under this Agreement. The execution, delivery and
performance of this Agreement by such Stockholder will not violate any other
agreement to which such Stockholder is a party. This Agreement has been duly and
validly executed and delivered by such Stockholder and constitutes a valid and
binding agreement of such


<PAGE>


Stockholder, enforceable against such Stockholder in accordance with its terms,
except that (i) such enforcement may be subject to applicable bankruptcy,
insolvency or other similar laws, now or hereafter in effect, affecting
creditors' rights generally, and (ii) the remedy of specific performance and
injunctive and other forms of equitable relief may be subject to equitable
defenses and to the discretion of the court before which any proceeding therefor
may be brought. There is no beneficiary or holder of a voting trust certificate
or other interest of any trust of which such Stockholder is trustee who is not a
party to this Agreement and whose consent is required for the execution and
delivery of this Agreement or the consummation by such Stockholder of the
transactions contemplated hereby. The Stockholder has not entered into any
voting agreement or trust or other stockholder agreement with respect to any
Company Common Stock Beneficially Owned or held of record by such Stockholder or
granted to any Person any proxy (revocable or irrevocable) or power-of-attorney
with respect to such Company Common Stock other than the Proxy expressly
contemplated hereby. If such Stockholder is married and such Stockholder's
Company Common Stock constitutes community property, this Agreement has been
duly authorized, executed and delivered by, and constitutes a valid and binding
agreement of, such Stockholder's spouse.

                  (c) No Conflicts. (i)Other than the filing of Forms 13-D
pursuant to the Securities Exchange Act of 1934, as amended, and such other
filings, consents, authorizations and approvals as are contemplated by the
Merger Agreement, no filing with, and no permit, authorization, consent or
approval of, any Governmental Authority is necessary for the execution of this
Agreement by such Stockholder and the consummation by such Stockholder of the
transactions contemplated hereby.

                        (ii)  None of the execution and delivery of this
Agreement by such Stockholder, the consummation by such Stockholder of the
transactions contemplated hereby or compliance by such Stockholder with any of
the provisions hereof shall (A) result in a violation or breach of, or
constitute (with or without notice or lapse of time or both) a default (or give
rise to any third party right of termination, cancellation, material
modification or acceleration) under any of the terms, conditions or provisions
of its governing documents (as applicable) or any note, bond, mortgage,
indenture, license, contract, commitment, arrangement, understanding, agreement
or other instrument or obligation of any kind to which such Stockholder is a
party or by which such Stockholder or any of such Stockholder's properties or
assets may be bound, or (B) violate any order, writ, injunction, decree,
judgment, order, statute, rule or regulation applicable to such Stockholder or
any of such Stockholder's properties or assets.

                  (d) As of the date hereof, there is (i) no suit, claim,
action, proceeding, review or investigation pending, or to the knowledge of such
Stockholder, threatened against the Stockholder, and (ii) no judgment, decree,
order,


<PAGE>


writ or injunction of any Governmental Authority to which the Stockholder or his
or her assets are subject, that could materially impair the ability of the
Stockholder to perform his or her obligations hereunder or to consummate the
transactions contemplated hereby.

                  (e) No Finder's Fees. No broker, investment banker, financial
advisor or other Stockholder is entitled to any broker's, finder's, financial
advisor's or other similar fee or commission in connection with the Merger or
the other Contemplated Transactions based upon arrangements made by or on behalf
of such Stockholder or any of his or her affiliates or, to the knowledge of such
Stockholder, the Company or any of its affiliates, other than the fee payable to
Montgomery Securities in connection with its providing financial advice to the
Company and the Company's Board of Directors and delivery of the Company
Fairness Opinion.

                  (f) Reliance by the Parent. Such Stockholder understands and
acknowledges that the Parent is entering into the Merger Agreement in reliance
upon such Stockholder's execution and delivery of this Agreement.

            7.    Covenants.

                  (a) Other Potential Acquirors. Such Stockholder (i) shall
immediately cease any existing discussions or negotiations, if any, with any
parties conducted heretofore with respect to any potential Acquisition Proposal,
in his or her capacity as such, and (ii) from and after the date hereof shall
not, in such capacity, directly or indirectly, initiate, solicit or encourage
(including by way of furnishing non-public information or assistance), engage in
any discussions or negotiations with respect to, or take any other action to
facilitate, any inquiries or the making of any proposal that constitutes, or may
reasonably be expected to lead to, an Acquisition Proposal, or agree to or
endorse any Acquisition Proposal, or authorize or permit any of such
Stockholder's agents to do so, and such Stockholder shall promptly notify the
Parent of any offers, proposals, inquiries or Acquisition Proposals and shall
provide a copy of any such written proposal and a summary of any oral proposal
to the Parent immediately after receipt thereof (and shall specify the material
terms and conditions of such proposal and identify the Person making such
proposal) and thereafter keep the Parent promptly advised of any developments
with respect thereto.

                  (b) Restriction on Transfer, Proxies and Non-Interference.
Such Stockholder shall not, directly or indirectly, except as contemplated by
the Merger Agreement and this Agreement: (i) offer for sale, sell, transfer,
tender, pledge, encumber, assign or otherwise dispose of, or enter into any
contract, option or other arrangement or understanding with respect to or
consent to the offer for sale, sale, transfer, tender, pledge, encumbrance,
assignment or other disposition of, any or all of such Stockholder's Shares or
any interest therein; (ii) grant any proxies or


<PAGE>


powers of attorney, deposit any Shares into a voting trust or enter into a
voting agreement with respect to any Shares; or (iii) take any action that would
make any representation or warrant of such Stockholder contained herein untrue
or incorrect or have the effect of preventing or disabling such Stockholder from
performing such Stockholder's obligations under this Agreement.

            8. Further Assurances. From time to time, at the Parent's request
and without further consideration, each Stockholder shall execute and deliver
such additional documents and take all such further lawful action as may be
reasonably necessary or desirable to consummate and make effective, in the most
expeditious manner practicable, the transactions contemplated by this Agreement.

            9. Stop Transfer. Each Stockholder agrees with, and covenants to,
the Parent that such Stockholder shall not request that the Company register the
transfer (book-entry or otherwise) of any certificate or uncertificated interest
representing any of such Stockholder's Shares, unless such transfer is made in
compliance with this Agreement. In the event of a stock dividend or
distribution, or any change in the Company Common Stock by reason of any stock
dividend, split-up, recapitalization, combination, exchange of Company Common
Stock or the like, the term "Company Common Stock" shall be deemed to refer to
and include the Company Common Stock as well as all such stock dividends and
distributions and any Company Common Stock into which or for which any or all of
the Company Common Stock may be changed or exchanged.

            10. Disclosure. Each Stockholder hereby agrees to permit the Parent
to publish and disclose in the S-4 and the Proxy Statement (including all
documents and schedules filed with the SEC), and any press release or other
disclosure document which the Parent, in its sole discretion, determines to be
necessary or desirable in connection with the Merger and any transactions
related thereto, such Person's identity and ownership of Company Common Stock
and the nature of his or her commitments, arrangements and understandings under
this Agreement.

            11.   Miscellaneous.

                  (a) Entire Agreement. This Agreement constitutes the entire
agreement among the parties with respect to the subject matter hereof and
supersedes all other prior agreements and understandings, both written and oral,
between the parties with respect to the subject matter hereof.

                  (b) Certain Events. Each Stockholder agrees that this
Agreement and the obligations hereunder shall attach to such Stockholder's
Shares and shall be binding upon any person or entity to which legal or
beneficial ownership of such Shares shall pass, whether by operation of law or
otherwise, including,


<PAGE>


without limitation, such Stockholder's heirs, guardians, administrators or
successors. Notwithstanding any transfer of his or her Shares, the transferor
shall remain liable for the performance of all obligations under this Agreement
of the transferor.

                  (c) Assignment. This Agreement shall not be assigned by the
Company or any Stockholder by operation of law or otherwise without the prior
written consent of the other party. The Parent may assign, in its sole
discretion, its rights and obligations hereunder to any direct or indirect
wholly owned subsidiary of the Parent.

                  (d) Amendments, Waivers, Etc. This Agreement may not be
amended, changed, supplemented, waived or otherwise modified or, except as
expressly provided herein, terminated, with respect to any Stockholder, except
upon the execution and delivery of a written agreement executed by such
Stockholder and the Parent; provided that Schedule I hereto may be supplemented
by the Parent by adding the name and other relevant information concerning any
Stockholder of the Company who agrees to be bound by the terms of this Agreement
without the agreement of any other party hereto, and thereafter such added
Stockholder shall be treated as a "Stockholder" for all purposes of this
Agreement.

                  (e) Notices. All notices and other communications hereunder
shall be in writing and shall be deemed to have been duly given if delivered by
messenger, transmitted by telecopier, telex or telegram or mailed by registered
or certified mail, postage prepaid, as follows:

If to any Stockholder:  At the addresses set forth on Schedule I hereto

with a copy to:         Krys Boyle Freedman Scott & Sawyer, P.C.
                        Dominion Plaza
                        600 Seventeenth Street
                        Suite 2700, South Tower
                        Denver, Colorado  80202
                        Attention:  Thomas Boyle, Esq.
                        Telecopy:   (303) 893-2882

If to the Parent:       Triarc Companies, Inc.
                        280 Park Avenue
                        New York, New York 10017
                        Attention:  Brian L. Schorr, Esq.
                        Telecopy:    (212) 451-3216

with a copy to:         Paul, Weiss, Rifkind, Wharton & Garrison
                        1285 Avenue of the Americas
                        New York, New York  10019-6064


<PAGE>

                        Attention:  Neale M. Albert, Esq.
                        Telecopy:    (212) 373-2315

            Except as otherwise specified herein, all notices and other
communications shall be considered to have been duly given on the first to occur
of (a) the date of delivery if delivered personally on a Business Day during
normal business hours, and if not, on the next occurring Business Day, (b) five
(5) days following posting if transmitted by mail, (c) the date of transmission
with confirmed answer-back if transmitted by telex on a Business Day during
normal business hours, and if not, on the next occurring Business Day, or (d)
the date of receipt if transmitted by telecopier or facsimile on a Business Day
during normal business hours, and if not, on the next occurring Business Day.
Any party may change his, her or its address for purposes hereof by notice to
the other party given as provided in this Section 9(e).

                  (f) Severability. Whenever possible, each provision or portion
of any provision of this Agreement will be interpreted in such manner as to be
effective and valid under applicable law but if any provision or portion of any
provision of this Agreement is held to be invalid, illegal or unenforceable in
any respect under any applicable law or rule in any jurisdiction, such
invalidity, illegality or unenforceability will not affect any other provision
or portion of any provision in such jurisdiction, and this Agreement will be
reformed, construed and enforced in such jurisdiction as if such invalid,
illegal or unenforceable provision or portion of any provision had never been
contained herein.

                  (g) Specific Performance. Each of the parties hereto
recognizes and acknowledges that a breach by it of any covenants or agreements
contained in this Agreement will cause the other party to sustain damages for
which it would not have an adequate remedy at law for money damages, and
therefore each of the parties hereto agrees that in the event of any such
breach, the aggrieved party shall be entitled to the remedy of specific
performance of such covenants and agreements and injunctive and other equitable
relief in addition to any other remedy to which it may be entitled, at law or in
equity.

                  (h) Remedies Cumulative. All rights, powers and remedies
provided under this Agreement or otherwise available in respect hereof at law or
in equity shall be cumulative and not alternative, and the exercise of any
thereof by any party shall not preclude the simultaneous or later exercise of
any other such right, power or remedy by such party.

                  (i) No Waiver. The failure of any party hereto to exercise any
right, power or remedy provided under this Agreement or otherwise available in
respect hereof at law or in equity, or to insist upon compliance by any other
party hereto with his, her or its obligations hereunder, and any custom or
practice of the


<PAGE>


parties at variance with the terms hereof, shall not constitute a waiver by such
party of his, her or its right to exercise any such or other right, power or
remedy or to demand such compliance.

                  (j)   No Third Party Beneficiaries.  This Agreement is not
intended to be for the benefit of, and shall not be enforceable by, any person
or entity who or which is not a party hereto.

                  (k)   Descriptive Headings.  The descriptive headings used
herein are inserted for convenience of reference only and are not intended to be
part of or to affect the meaning or interpretation of this Agreement.

                  (l) Counterparts. This Agreement may be executed in
counterparts, each of which shall be deemed to be an original, but all of which,
taken together shall constitute one and the same Agreement.

                  (m)   GOVERNING LAW.  THIS AGREEMENT SHALL
BE GOVERNED AND CONSTRUED IN ACCORDANCE WITH THE LAWS
OF THE STATE OF NEW YORK, WITHOUT GIVING EFFECT TO THE
PRINCIPLES OF CONFLICTS OF LAW THEREOF, EXCEPT TO THE


<PAGE>


EXTENT THAT THE GENERAL CORPORATION LAW OF THE STATE OF DELAWARE APPLY.

                  (n) NO LIMITATION OF FIDUCIARY DUTIES. THE PARTIES HERETO
ACKNOWLEDGE AND AGREE THAT NONE OF THE PROVISIONS HEREIN SHALL BE DEEMED TO
RESTRICT OR LIMIT ANY FIDUCIARY DUTY ANY OF THE STOCKHOLDERS MAY HAVE AS A
MEMBER OF THE BOARD OF DIRECTORS OF THE COMPANY; PROVIDED, THAT NO SUCH DUTY
SHALL EXCUSE ANY OF THE STOCKHOLDERS





                       [Intentionally left blank]


<PAGE>


FROM HIS OBLIGATIONS AS A STOCKHOLDER TO VOTE THE SHARES OF THE COMPANY COMMON
STOCK AS HEREIN PROVIDED, AND TO OTHERWISE COMPLY WITH EACH OF THE TERMS AND
CONDITIONS OF THIS AGREEMENT.

            IN WITNESS WHEREOF, the Parent and each Stockholder have caused this
Agreement to be duly executed as of the day and year first above written.


                             TRIARC COMPANIES, INC.



                             By: /s/ Brian L. Schorr
                             Name:  Brian L. Schorr
                             Title:   Executive Vice President


                                    STOCKHOLDERS:


                                /s/ Samuel M. Simpson
                                Samuel M. Simpson
 


                                /s/ Susan L. Neff
                                Susan L. Neff



                                /s/ William H. Rutter
                                William H. Rutter



                                /s/ Susan L. Fralick
                                Susan L. Fralick



<PAGE>


ACKNOWLEDGMENT:

The undersigned hereby acknowledges the terms and provisions of Section 9 of
this Agreement.

      CABLE CAR BEVERAGE CORPORATION



      By:   /s/ Samuel M. Simpson
           Name:  Samuel M. Simpson
           Title:   President


<PAGE>

                                                              Schedule I




                              SHARES OF
STOCKHOLDER                   COMPANY           EXCLUDED
NAME AND ADDRESS              COMMON STOCK      SHARES         SHARES

Samuel M. Simpson               723,643              0        723,643(1)
3005 Cherry Ridge Road
Cherry Hills Village, CO 80110

Susan L. Neff                   381,234              0           381,234
3005 Cherry Ridge Road
Cherry Hills Village, CO 80110

William H. Rutter               666,532         10,000(2)        656,532
1868 South Highland Drive
Moab, UT  84532

Susan L. Fralick
1868 South Highland Drive
Moab, UT 84532                    7,200          5,000(3)          2,200


- --------------
(1)   60,000 of Mr. Simpson's Shares have been pledged to William H. Rutter 
as security.

(2)   Mr. Rutter's Excluded Shares are comprised of 10,000 shares in a trust
for his benefit, for which Cynthia S. Rutter is trustee.

(3)   Ms. Fralick's Excluded Shares are comprised of 5,000 shares in an IRA
account.


<PAGE>




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