TRIARC COMPANIES INC
SC 13E4, 1999-03-12
BEVERAGES
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________________________________________________________________________________
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                            ------------------------
 
                                 SCHEDULE 13E-4
                         ISSUER TENDER OFFER STATEMENT
                      PURSUANT TO SECTION 13(e)(1) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
 
                             TRIARC COMPANIES, INC.
                                (NAME OF ISSUER)
 
                             TRIARC COMPANIES, INC.
                      (NAME OF PERSON(S) FILING STATEMENT)
 
                 CLASS A COMMON STOCK, PAR VALUE $.10 PER SHARE
                 CLASS B COMMON STOCK, PAR VALUE $.10 PER SHARE
                         (TITLE OF CLASS OF SECURITIES)
 
                         CLASS A COMMON STOCK  - 895927
                          CLASS B COMMON STOCK  - NONE
                     (CUSIP NUMBER OF CLASS OF SECURITIES)
 
                                BRIAN L. SCHORR
                  EXECUTIVE VICE PRESIDENT AND GENERAL COUNSEL
                             TRIARC COMPANIES, INC.
                                280 PARK AVENUE
                            NEW YORK, NEW YORK 10017
                                 (212) 451-3000
 
          (NAME, ADDRESS AND TELEPHONE NUMBER OF PERSON AUTHORIZED TO
           RECEIVE NOTICES AND COMMUNICATIONS ON BEHALF OF THE PERSON
                               FILING STATEMENT)
 
                            ------------------------
 
                                    COPY TO:
 
                                NEALE M. ALBERT
                    PAUL, WEISS, RIFKIND, WHARTON & GARRISON
                          1285 AVENUE OF THE AMERICAS
                            NEW YORK, NEW YORK 10019
                                 (212) 373-3000
 
                            ------------------------
 
                                 MARCH 12, 1999
                  (DATE TENDER OFFER FIRST PUBLISHED, SENT OR
                           GIVEN TO SECURITY HOLDERS)
 
                           CALCULATION OF FILING FEE
 
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------
       TRANSACTION VALUATION*                           AMOUNT OF FILING FEE
- -----------------------------------------------------------------------------
<S>                                                     <C>
            $100,375,000                                      $20,075
- -----------------------------------------------------------------------------
</TABLE>
 
* Calculated solely for the purpose of determining the filing fee, based upon
the purchase of 5,500,000 shares at the maximum tender offer price per share of
$18.25.
 
[ ] Check box if any part of the fee is offset as provided by Rule 0-11(a)(2)
and identify the filing with which the offsetting fee was previously paid.
Identify the previous filing by registration statement number, or the form or
schedule and the date of its filing.
 
<TABLE>
<S>                          <C>                <C>              <C>
Amount previously paid:      Not applicable     Filing Party:    Not applicable
Form or registration no.:    Not applicable     Date Filed:      Not applicable
</TABLE>
________________________________________________________________________________




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ITEM 1. SECURITY AND ISSUER.
 
     (a) The name of the issuer is Triarc Companies, Inc., a Delaware
corporation (the 'Company'), which has its principal executive offices located
at 280 Park Avenue, New York, New York 10017; telephone number: (212) 451-3000.
 
     (b) This schedule relates to the offer by the Company to purchase up to an
aggregate of 5,500,000 outstanding shares of its Class A Common Stock, par value
$.10 per share, of the Company and Class B Common Stock of the Company, par
value $.10 per share (the 'Shares'), at prices not greater than $18.25 nor less
than $16.25 per Share, net to the seller in cash as specified by stockholders
tendering their shares, upon the terms and subject to the conditions set forth
in the Offer to Purchase dated March 12, 1999 (the 'Offer to Purchase') and in
the related Letter of Transmittal (which together constitute the 'Offer'),
copies of which are attached hereto as Exhibits (a)(1) and (a)(2), respectively.
The information set forth in 'Introduction,' 'Section 1. Number of Shares;
Proration,' 'Section 8. Purpose of the Offer; Certain Effects of the Offer' and
'Section 11. Interests of Directors and Officers; Transactions and Agreements
Concerning the Shares' of the Offer to Purchase is incorporated herein by
reference.
 
     (c) The information set forth in 'Introduction' and in 'Section 7. Price
Range of Shares; Dividends' of the Offer to Purchase is incorporated herein by
reference.
 
     (d) Not applicable.
 
ITEM 2. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION
 
     (a)-(b) The information set forth in 'Section 10. Source and Amount of
Funds' of the Offer to Purchase is incorporated herein by reference.
 
ITEM 3. PURPOSE OF THE TENDER OFFER AND PLANS OR PROPOSALS OF THE ISSUER OR
AFFILIATE
 
     (a)-(j) The information set forth in 'Introduction,' 'Section 8. Purpose of
the Offer; Certain Effects of the Offer,' 'Section 9. Certain Information
Concerning the Company,' 'Section 10. Source and Amount of Funds' and 'Section
15. Effects of the Offer on the Market for Shares; Registration under the
Exchange Act' of the Offer to Purchase is incorporated herein by reference.
 
ITEM 4. INTEREST IN SECURITIES OF THE ISSUER.
 
     The information set forth in 'Section 11. Interests of Directors and
Officers; Transactions and Agreements Concerning the Shares' of the Offer to
Purchase is incorporated herein by reference.
 
ITEM 5. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO
THE ISSUER'S SECURITIES.
 
     The information set forth in 'Section 11. Interests of Directors and
Officers; Transactions and Agreements Concerning the Shares' of the Offer to
Purchase is incorporated herein by reference.
 
ITEM 6. PERSONS RETAINED, EMPLOYED OR TO BE COMPENSATED.
 
     The information set forth in 'Section 16. Fees and Expenses' of the Offer
to Purchase is incorporated herein by reference.
 
ITEM 7. FINANCIAL INFORMATION.
 
     (a) The information set forth in 'Section 9. Certain Information Concerning
the Company' of the Offer to Purchase is incorporated herein by reference.
 
     (b) The information set forth in 'Section 9. Certain Information Concerning
the Company' of the Offer to Purchase is incorporated herein by reference.
 
                                       2
 

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ITEM 8. ADDITIONAL INFORMATION.
 
     (a) Not Applicable.
 
     (b) The information set forth in 'Section 12. Regulatory Approvals' of the
Offer to Purchase is incorporated herein by reference.
 
     (c) The information set forth in 'Section 15. Effects of the Offer on the
Market for Shares; Registration under the Exchange Act' of the Offer to Purchase
is incorporated herein by reference.
 
     (d) Not Applicable.
 
     (e) The information set forth in the Offer to Purchase and Letter of
Transmittal is incorporated herein by reference.
 
ITEM 9. MATERIAL TO BE FILED AS EXHIBITS.
 
     (a)(1) Form of Offer to Purchase dated March 12, 1999.
 
     (a)(2) Form of Letter of Transmittal dated March 12, 1999, together with
Guidelines for Certification of Taxpayer Identification Number on Substitute
Form W-9.
 
     (a)(3) Form of Notice of Guaranteed Delivery.
 
     (a)(4) Form of letter from Wasserstein Perella & Co., Inc. to brokers,
dealers, commercial banks, trust companies and other nominees dated March 12,
1999.
 
     (a)(5) Form of letter from brokers, dealers, commercial banks and trust
companies to their clients dated March 12, 1999.
 
     (a)(6) Form of letter to stockholders from Nelson Peltz, Chairman and Chief
Executive Officer of the Company, and Peter W. May, President and Chief
Operating Officer of the Company, dated March 12, 1999.
 
     (a)(7) Form of Summary Advertisement dated March 12, 1999.
 
     (a)(8) Press Release dated March 10, 1999 (incorporated by reference to
Exhibit 99.1 to the Company's Current Report on Form 8-K dated March 11, 1999).
 
     (b) Credit Agreement, dated as of February 25, 1999, among Snapple Beverage
Corp., Mistic Brands, Inc., Cable Car Beverage Corporation, RC/Arby's
Corporation and Royal Crown Company, Inc., the financial institutions party
thereto, DLJ Capital Funding, Inc. as syndication agent, Morgan Stanley Senior
Funding, Inc. as the documentation agent, and The Bank of New York, as the
administrative agent (incorporated by reference to Exhibit 4.1 to the Company's
Current Report on Form 8-K dated March 11, 1999).
 
     (c) Not applicable.
 
     (d) Not applicable.
 
     (e) Not applicable.
 
     (f) Not applicable.
 
     (g)(1) Audited Consolidated Financial Statements of the Company for the
fiscal years ended December 28, 1997 and December 31, 1996 (incorporated by
reference to the Company's Annual Report on Form 10-K for the fiscal year ended
December 28, 1997).
 
     (g)(2) Unaudited Consolidated Financial Statements of the Company for the
period ended September 27, 1998 and September 28, 1997 (incorporated by
reference to the Company's Quarterly Report on Form 10-Q for the period ended
September 27, 1998).
 
     (g)(3) Unaudited Pro Forma Condensed Consolidated Financial Statements of
the Company for the fiscal year ended December 28, 1997 (incorporated by
reference to the Company's Registration Statement on Form S-3 dated March 5,
1998 (Registration No. 333-51877)).
 
     (g)(4) Unaudited Pro Forma Condensed Consolidated Statement of Operations
of the Company for the fiscal year ended December 28, 1997 and for the three
months ended March 29, 1998 (incorporated by reference to Amendment No. 1 to the
Company's Registration Statement on Form S-3 dated May 22, 1998 (Registration
No. 333-51877)).
 
                                       3


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                                   SIGNATURE
 
     After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.
 
                                          TRIARC COMPANIES, INC.
 
                                          By:     /s/ BRIAN L. SCHORR
                                             ...................................
                                                      BRIAN L. SCHORR
                                                  EXECUTIVE VICE PRESIDENT
                                                    AND GENERAL COUNSEL
 
Date: March 12, 1999
 
                                       4


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                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
                                                                                                  SEQUENTIALLY
EXHIBIT NO.                                     DESCRIPTION                                      NUMBERED PAGES
- -----------   --------------------------------------------------------------------------------   --------------
<C>           <S>                                                                                <C>
     (a)(1)   Form of Offer to Purchase dated March 12, 1999..................................
     (a)(2)   Form of Letter of Transmittal dated March 12, 1999, together with Guidelines for
              Certification of Taxpayer Identification Number on Substitute Form W-9..........
     (a)(3)   Form of Notice of Guaranteed Delivery...........................................
     (a)(4)   Form of letter from Wasserstein Perella & Co., Inc. to brokers, dealers,
              commercial banks, trust companies and other nominees dated March 12, 1999.......
     (a)(5)   Form of letter from brokers, dealers, commercial banks and trust companies to
              their clients dated March 12, 1999..............................................
     (a)(6)   Form of letter to stockholders from Nelson Peltz, Chairman and Chief Executive
              Officer of the Company, and Peter W. May, President and Chief Operating Officer
              of the Company, dated March 12, 1999............................................
     (a)(7)   Form of Summary Advertisement dated March 12, 1999..............................
     (a)(8)   Press Release dated March 10, 1999 (incorporated by reference to Exhibit 99.1 to
              the Company's Current Report on Form 8-K dated March 11, 1999)..................
     (b)      Credit Agreement, dated as of February 25, 1999, among Snapple Beverage Corp.,
              Mistic Brands, Inc., Cable Car Beverage Corporation, RC/Arby's Corporation and
              Royal Crown Company, Inc., the financial institutions party thereto, DLJ Capital
              Funding, Inc. as syndication agent, Morgan Stanley Senior Funding, Inc. as the
              documentation agent, and The Bank of New York, as the administrative agent
              (incorporated by reference to Exhibit 4.1 to the Company's Current Report on
              Form 8-K dated March 11, 1999)..................................................
     (c)      Not applicable..................................................................
     (d)      Not applicable..................................................................
     (e)      Not applicable..................................................................
     (f)      Not applicable..................................................................
     (g)(1)   Audited Consolidated Financial Statements of the Company for the fiscal years
              ended December 28, 1997 and December 31, 1996 (incorporated by reference to the
              Company's Annual Report on Form 10-K for the fiscal year ended December 28,
              1997)
     (g)(2)   Unaudited Consolidated Financial Statements of the Company for the period ended
              September 27, 1998 and September 28, 1997 (incorporated by reference to the
              Company's Quarterly Report on Form 10-Q for the period ended September 27,
              1998.)..........................................................................
     (g)(3)   Unaudited Pro Forma Condensed Consolidated Financial Statements of the Company
              for the fiscal year ended December 28, 1997 (incorporated by reference to the
              Company's Registration Statement on Form S-3 dated March 5, 1998 (Registration
              No. 333-51877)).................................................................
     (g)(4)   Unaudited Pro Forma Condensed Consolidated Statement of Operations of the
              Company for the fiscal year ended December 28, 1997 and for the three months
              ended March 29, 1998 (incorporated by reference to Amendment No. 1 to the
              Company's Registration Statement on Form S-3 dated May 22, 1998 (Registration
              No. 333-51877)).................................................................
</TABLE>
 
                                       5


                            STATEMENT OF DIFFERENCES
                            ------------------------

   The registered trademark symbol shall be expressed as ............... 'r'





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                           OFFER TO PURCHASE FOR CASH
                                       BY
                             TRIARC COMPANIES, INC.
                                       OF
                   UP TO 5,500,000 SHARES OF ITS COMMON STOCK
   AT A PURCHASE PRICE NOT GREATER THAN $18.25 NOR LESS THAN $16.25 PER SHARE

- --------------------------------------------------------------------------------
THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT,
  NEW YORK CITY TIME, ON TUESDAY, APRIL 13, 1999 UNLESS THE OFFER IS EXTENDED.
- --------------------------------------------------------------------------------
 
     Triarc Companies, Inc., a Delaware corporation (the 'Company'), invites its
stockholders to tender shares of its Class A Common Stock, par value $.10 per
share (the 'Class A Shares'), and shares of its Class B Common Stock, par value
$.10 per share (the 'Class B Shares' and together with the Class A Shares, the
'Shares'), at prices not greater than $18.25 nor less than $16.25 per Share, net
to the seller in cash, as specified by such stockholders, upon the terms and
subject to the conditions set forth in this Offer to Purchase and in the related
Letter of Transmittal (which together constitute the 'Offer'). Provided that a
minimum of 3,500,000 Shares are validly tendered and not withdrawn, the Company
will determine a single per Share price (not greater than $18.25 nor less than
$16.25 per Share) that it will pay for the Shares validly tendered pursuant to
the Offer and not withdrawn (the 'Purchase Price'), taking into account the
number of Shares so tendered and the prices specified by tendering stockholders.
The Company will select the lowest Purchase Price that will allow it to purchase
5,500,000 Shares (or such lesser number of Shares as are validly tendered at
prices not greater than $18.25 nor less than $16.25 per Share) pursuant to the
Offer. The Company will pay the Purchase Price for all Shares validly tendered
at prices at or below the Purchase Price and not withdrawn, upon the terms and
subject to the conditions of the Offer, including the provisions relating to
proration. All Shares not purchased pursuant to the Offer, including Shares
tendered at prices greater than the Purchase Price and Shares not purchased
because of proration, will be returned at the Company's expense to the
stockholders who tendered such Shares. Stockholders must complete the section of
the Letter of Transmittal relating to the price at which they are tendering
Shares in order to validly tender Shares.
                                --------------
     THE OFFER IS CONDITIONED UPON A MINIMUM OF 3,500,000 SHARES BEING VALIDLY
TENDERED AND NOT WITHDRAWN (WHICH CONDITION MAY BE WAIVED BY THE COMPANY IN ITS
SOLE DISCRETION). THE OFFER IS ALSO SUBJECT TO CERTAIN OTHER CONDITIONS. SEE
SECTION 6.
                                --------------
THE BOARD OF DIRECTORS OF THE COMPANY HAS UNANIMOUSLY APPROVED THE OFFER.
HOWEVER, NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION
TO ANY STOCKHOLDER AS TO WHETHER TO TENDER ALL OR ANY OF HIS OR HER SHARES. EACH
STOCKHOLDER MUST MAKE HIS OR HER OWN DECISION AS TO WHETHER TO TENDER SHARES
AND, IF SO, HOW MANY SHARES TO TENDER AND AT WHAT PRICE OR PRICES. THE COMPANY
HAS BEEN ADVISED THAT NO DIRECTOR OR EXECUTIVE OFFICER OF THE COMPANY INTENDS TO
TENDER SHARES PURSUANT TO THE OFFER.
 
     The Class A Shares are listed and traded on the New York Stock Exchange
(the 'NYSE') under the symbol 'TRY.' On March 9, 1999, the last full day of
trading prior to the announcement of the Offer, the closing price per Class A
Share on the NYSE Composite Tape was $15 7/8. STOCKHOLDERS ARE URGED TO OBTAIN A
CURRENT MARKET QUOTATION FOR THE CLASS A SHARES.
 
                                --------------
                      The Dealer Manager for the Offer is:
                        WASSERSTEIN PERELLA & CO., INC.
                                --------------

                The date of this Offer to Purchase is March 12, 1999.




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                               TABLE OF CONTENTS
 
<TABLE>
<C>         <S>                                                                                                <C>
SUMMARY.....................................................................................................     5
INTRODUCTION................................................................................................     7
THE OFFER...................................................................................................     9
    1.      Number of Shares; Proration.....................................................................     9
    2.      Tenders by Holders of Fewer than 100 Shares.....................................................    10
    3.      Procedure for Tendering Shares..................................................................    11
    4.      Withdrawal Rights...............................................................................    14
    5.      Acceptance for Payment of Shares and Payment of Purchase Price..................................    15
    6.      Certain Conditions of the Offer.................................................................    16
    7.      Price Range of Shares; Dividends................................................................    18
    8.      Purpose of the Offer; Certain Effects of the Offer..............................................    19
    9.      Certain Information Concerning the Company......................................................    20
   10.      Source and Amount of Funds......................................................................    31
   11.      Interests of Directors and Officers; Transactions and Agreements Concerning the Shares..........    31
   12.      Regulatory Approvals............................................................................    32
   13.      Certain Federal Income Tax Consequences.........................................................    32
   14.      Extension of Tender Period; Termination; Amendments.............................................    34
   15.      Effects of the Offer on the Market for Shares; Registration Under the Exchange Act..............    35
   16.      Fees and Expenses...............................................................................    36
   17.      Miscellaneous...................................................................................    36
</TABLE>
 
                                       2


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                                   IMPORTANT
 
     Any stockholder desiring to tender all or any portion of such stockholder's
Shares should either (1) request such stockholder's broker, dealer, commercial
bank, trust company or nominee to effect the transaction for such stockholder or
(2) complete the Letter of Transmittal, sign it in the place required, have such
stockholder's signature thereon guaranteed if required by the Letter of
Transmittal and forward it and any other required documents to Harris Trust and
Savings Bank (the 'Depositary'), and either deliver the certificates for such
Shares to the Depositary along with the Letter of Transmittal or tender such
Shares pursuant to the procedure for book-entry transfer set forth in Section 3
hereof. A stockholder whose Shares are registered in the name of a broker,
dealer, commercial bank, trust company or nominee must contact such person if
such stockholder desires to tender such Shares. Stockholders who wish to tender
Shares and whose certificates for such Shares are not immediately available or
who cannot comply with the procedure for book entry transfer on a timely basis
or whose other required documentation cannot be delivered to the Depositary by
the expiration of the Offer should tender such Shares by following the
procedures for guaranteed delivery set forth in Section 3 hereof.
 
     TO PROPERLY TENDER SHARES, STOCKHOLDERS MUST VALIDLY COMPLETE THE LETTER OF
TRANSMITTAL, INCLUDING THE SECTION RELATING TO THE PRICE AT WHICH THEY ARE
TENDERING SHARES.
 
     Questions and requests for assistance or for additional copies of this
Offer to Purchase, the Letter of Transmittal, Notice of Guaranteed Delivery or
other tender offer materials may be directed to Georgeson & Company Inc. (the
'Information Agent') or Wasserstein Perella & Co., Inc. (the 'Dealer Manager')
at their respective addresses and telephone numbers set forth on the back cover
of this Offer to Purchase.
 
     THE COMPANY HAS NOT AUTHORIZED ANY PERSON TO MAKE ANY RECOMMENDATION ON
BEHALF OF THE COMPANY AS TO WHETHER STOCKHOLDERS SHOULD TENDER SHARES PURSUANT
TO THE OFFER. THE COMPANY HAS NOT AUTHORIZED ANY PERSON TO GIVE ANY INFORMATION
OR TO MAKE ANY REPRESENTATIONS IN CONNECTION WITH THE OFFER OTHER THAN THOSE
CONTAINED HEREIN OR IN THE LETTER OF TRANSMITTAL. IF GIVEN OR MADE, SUCH
RECOMMENDATION AND SUCH INFORMATION AND REPRESENTATIONS MUST NOT BE RELIED UPON
AS HAVING BEEN AUTHORIZED BY THE COMPANY.
 
                   FORWARD-LOOKING STATEMENTS AND PROJECTIONS
 
     Certain statements herein that are not historical facts, including most
importantly, those statements preceded by, followed by, or that include the
words 'may,' 'believes,' 'expects,' 'anticipates,' or the negation thereof, or
similar expressions, constitute 'forward-looking statements' within the meaning
of the Private Securities Litigation Reform Act of 1995 (the 'Reform Act'). Such
forward-looking statements involve risks, uncertainties and other factors which
may cause the actual results, performance or achievements of the Company and its
subsidiaries to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements. Such
factors include, but are not limited to, the following: competition, including
product and pricing pressures; success of operating initiatives; the ability to
attract and retain customers; development and operating costs; advertising and
promotional efforts; brand awareness; the existence or absence of adverse
publicity; market acceptance of new product offerings; new product and concept
development by competitors; changing trends in customer tastes; the success of
multi-branding; availability, location and terms of sites of restaurant
development by franchisees; the ability of franchisees to open new restaurants
in accordance with their development commitments; the performance by material
customers of their obligations under their purchase agreements; changes in
business strategy or development plans; quality of management; availability,
terms and development of capital; business abilities and judgment of personnel;
availability of qualified personnel; labor and employee benefit costs;
availability and cost of raw materials and supplies; the success of the Company
in identifying systems and programs that are not Year 2000 compliant; unexpected
costs associated with Year 2000 compliance or the business risk associated with
Year 2000 non-compliance by customers and/or suppliers; general economic,
business and political conditions in the countries and territories in which the
Company operates, including the ability to form successful strategic business
alliances
 
                                       3
 

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with local participants; changes in, or failure to comply with, government
regulations; regional weather conditions; changes in wholesale propane prices;
the costs and other effects of legal and administrative proceedings; the impact
of general economic conditions on consumer spending; and other risks and
uncertainties referred to herein and the documents incorporated by reference
herein. The Company will not undertake and specifically declines any obligation
to publicly release the result of any revisions which may be made to any
forward-looking statements to reflect events or circumstances after the date of
such statements or to reflect the occurrence of anticipated or unanticipated
events. In addition, it is the Company's policy generally not to make any
specific projections as to future earnings, and the Company does not endorse any
projections regarding future performance that may be made by third parties.
 
                                       4


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                                    SUMMARY
 
     This general summary is solely for the convenience of the Company's
stockholders and is qualified in its entirety by reference to the full text and
more specific details in this Offer to Purchase.
 
<TABLE>
<S>                                         <C>
Purchase Price............................  The Company will select a single Purchase Price which will be not
                                            greater than $18.25 nor less than $16.25. Each stockholder desiring
                                            to tender Shares must specify in the Letter of Transmittal the
                                            minimum price (not greater than $18.25 nor less than $16.25 per
                                            Share) at which such stockholder is willing to have his or her Shares
                                            purchased by the Company.
Number of Shares to be Purchased; Minimum
  Condition...............................  5,500,000 Shares (or such lesser number of Shares as are validly
                                            tendered at prices not greater than $18.25 nor less than $16.25 per
                                            share). The Offer is conditioned upon, among other things, a minimum
                                            of 3,500,000 Shares being validly tendered and not withdrawn (which
                                            condition may be waived by the Company in its sole discretion).
How to Tender Shares......................  See Section 3. Call the Information Agent, Georgeson & Company Inc.,
                                            at (212) 440-9800, the Dealer Manager, Wasserstein Perella & Co.,
                                            Inc., at (212) 969-2700 or consult your broker for assistance.
Brokerage Commissions.....................  None for registered stockholders who tender their Shares directly to
                                            the Depositary. Stockholders holding Shares through brokers or banks
                                            are urged to consult such brokers or banks to determine whether
                                            transaction costs are applicable if stockholders tender Shares
                                            through such brokers or banks and not directly to the Depositary.
Stock Transfer Tax........................  None, if payment is made to the registered holder.
Expiration and Proration Dates............  Tuesday, April 13, 1999, at 12:00 Midnight, New York City time,
                                            unless extended by the Company.
Payment Date..............................  As promptly as practicable after the termination of the Offer.
Position of the Company and its
  Directors...............................  The Board of Directors of the Company has unanimously approved the
                                            Offer. However, neither the Company nor its Board of Directors makes
                                            any recommendation to stockholders as to whether to tender or refrain
                                            from tendering their Shares. Each stockholder must make his or her
                                            own decision as to whether to tender Shares and, if so, how many
                                            Shares to tender and at what price or prices. The Company has been
                                            advised that none of its directors or executive officers intends to
                                            tender any Shares pursuant to the Offer.
Withdrawal Rights.........................  Tendered Shares may be withdrawn at any time until 12:00 Midnight,
                                            New York City time, on Tuesday, April 13, 1999 unless the Offer is
                                            extended by the Company, and, unless previously purchased, after
                                            12:00 Midnight, New York City time, on Thursday, May 6, 1999. See
                                            Section 4.
</TABLE>
 
                                       5
 

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<PAGE>

 
<TABLE>
<S>                                         <C>
Odd Lots..................................  There will be no proration of Shares tendered by any stockholder
                                            owning beneficially or of record less than 100 Shares as of the close
                                            of business on March 10, 1999 and as of the Expiration Date, if such
                                            stockholder tenders all such Shares at or below the Purchase Price
                                            prior to the Expiration Date and checks the 'Odd Lots' box in the
                                            Letter of Transmittal. See Section 1.
Lost or Destroyed Certificates............  Contact the Depositary at (212) 701-7624 immediately for assistance.
                                            Also see Section 3 for instructions for tendering lost, destroyed or
                                            misplaced certificates.
</TABLE>
 
                                       6


<PAGE>
<PAGE>

                                                                  March 12, 1999
 
To the Holders of Class A Common Stock
and Class B Common Stock
of Triarc Companies, Inc.:
 
                                  INTRODUCTION
 
     Triarc Companies, Inc., a Delaware corporation (the 'Company'), invites its
stockholders to tender shares of its Class A Common Stock, par value $.10 per
share (the 'Class A Shares'), and shares of its Class B Common Stock, par value
$.10 per share (the 'Class B Shares' and together with the Class A Shares, the
'Shares'), at prices not greater than $18.25 nor less than $16.25 per Share in
cash, as specified by such stockholders, upon the terms and subject to the
conditions set forth in this Offer to Purchase and in the related Letter of
Transmittal (which together constitute the 'Offer').
 
     Provided that a minimum of 3,500,000 Shares are validly tendered and not
withdrawn, the Company will determine a single per Share price (not greater than
$18.25 nor less than $16.25 per Share), net to the seller in cash (the 'Purchase
Price'), that it will pay for the Shares validly tendered and not withdrawn
pursuant to the Offer, taking into account the number of Shares so tendered and
the prices specified by the tendering stockholders. The Company will select the
lowest Purchase Price that will allow it to purchase 5,500,000 Shares (or such
lesser number of Shares as are validly tendered at prices not greater than
$18.25 nor less than $16.25 per Share) pursuant to the Offer. The Company will
pay the Purchase Price for all Shares validly tendered at prices at or below the
Purchase Price and not withdrawn, upon the terms and subject to the conditions
of the Offer, including the provisions relating to proration described below.
 
     THE OFFER IS CONDITIONED UPON A MINIMUM OF 3,500,000 SHARES BEING VALIDLY
TENDERED AND NOT WITHDRAWN (WHICH CONDITION MAY BE WAIVED BY THE COMPANY IN ITS
SOLE DISCRETION). THE OFFER IS ALSO SUBJECT TO CERTAIN OTHER CONDITIONS. SEE
SECTION 6.
 
     The Purchase Price will be paid, in cash, net to the seller, with respect
to all Shares purchased. Tendering stockholders will not be obligated to pay
brokerage commissions for Shares tendered to the Depositary, solicitation fees
or, subject to the Instructions as set forth in the Letter of Transmittal, stock
transfer taxes on the purchase of Shares by the Company. HOWEVER, ANY TENDERING
STOCKHOLDER OR OTHER PAYEE WHO FAILS TO COMPLETE, SIGN AND RETURN TO THE
DEPOSITARY THE SUBSTITUTE FORM W-9 THAT IS INCLUDED AS PART OF THE LETTER OF
TRANSMITTAL OR A FORM W-8 OBTAINED FROM THE DEPOSITARY MAY BE SUBJECT TO
REQUIRED FEDERAL BACKUP WITHHOLDING OF 31% OF THE GROSS PROCEEDS PAYABLE TO SUCH
STOCKHOLDER OR OTHER PAYEE PURSUANT TO THE OFFER. IN ADDITION, CERTAIN NON-U.S.
STOCKHOLDERS MAY BE SUBJECT TO A 30% FEDERAL WITHHOLDING TAX. SEE SECTIONS 3 AND
13. The Company will pay certain charges and expenses of Wasserstein Perella &
Co., Inc. (the 'Dealer Manager'), Harris Trust and Savings Bank (the
'Depositary') and Georgeson & Company Inc. (the 'Information Agent') incurred in
connection with the Offer.
 
     Upon the terms and subject to the conditions of the Offer, if at the
expiration of the Offer more than 5,500,000 Shares are validly tendered at or
below the Purchase Price and not withdrawn, the Company will buy Shares first
from all Odd Lot Holders (as defined in Section 1) who validly tender all their
Shares at or below the Purchase Price and then on a pro rata basis from all
other stockholders who validly tender at prices at or below the Purchase Price
(and do not withdraw them prior to the expiration of the Offer). See Section 1.
All Shares not purchased pursuant to the Offer, including Shares tendered at
prices greater than the Purchase Price and Shares not purchased because of
proration, will be returned at the Company's expense to the stockholders who
tendered such Shares.
 
     THE BOARD OF DIRECTORS OF THE COMPANY HAS UNANIMOUSLY APPROVED THE OFFER.
HOWEVER, NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION
TO ANY STOCKHOLDER AS TO WHETHER TO TENDER ALL OR ANY OF HIS OR HER SHARES. EACH
STOCKHOLDER MUST MAKE HIS OR HER OWN DECISION AS TO WHETHER TO TENDER SHARES
AND, IF SO, HOW MANY SHARES TO TENDER AND AT WHAT PRICE
 
                                       7
 

<PAGE>
<PAGE>

OR PRICES. THE COMPANY HAS BEEN INFORMED THAT NO DIRECTOR OR EXECUTIVE OFFICER
OF THE COMPANY INTENDS TO TENDER ANY SHARES PURSUANT TO THE OFFER.
 
     The Offer provides stockholders who may have viewed favorably the
opportunity to sell Shares pursuant to the recently withdrawn proposal by two
executive officers of the Company to acquire all of the outstanding Shares of
the Company the opportunity to sell their Shares to the Company. The Offer also
provides stockholders who are considering a sale of all or a portion of their
Shares with the opportunity to determine the price or prices (not greater than
$18.25 nor less than $16.25 per Share) at which they are willing to sell their
Shares and, subject to the terms and conditions of the Offer, to sell those
Shares for cash without, where Shares are tendered by the registered owner
thereof directly to the Depositary, the usual transaction costs associated with
market sales. In addition, stockholders owning fewer than 100 Shares whose
Shares are purchased pursuant to the Offer and who tender directly not only will
avoid the payment of brokerage commissions but also will avoid any applicable
odd-lot discounts payable on a sale of their Shares in a NYSE transaction. The
Offer also allows stockholders to sell a portion of their Shares while retaining
a continuing equity interest in the Company. Stockholders who determine not to
accept the Offer will realize a proportionate increase in their relative equity
interest in the Company and in the Company's future earnings and assets subject
to the Company's right to issue additional Shares and other equity securities in
the future.
 
     As of February 28, 1999, the Company had issued and outstanding 29,317,091
Shares. In addition, 3,407,400 Class A Shares were issuable upon conversion of
the Company's $360,000,000 principal amount at maturity Zero Coupon Subordinated
Convertible Debentures due 2018 (the 'Zero Coupon Debentures') and 9,125,250
Class A Shares were issuable upon the exercise of outstanding stock options. The
5,500,000 Shares that the Company is offering to purchase represent
approximately 18.8% of the Shares outstanding (approximately 13.1% assuming the
conversion of all Zero Coupon Debentures and the exercise of all outstanding
options).
 
     The Class A Shares are listed and traded on the New York Stock Exchange
(the 'NYSE') under the symbol 'TRY.' The Class B Shares are not publicly traded
on any stock exchange or over-the-counter market. On March 9, 1999, the last
full day of trading prior to the announcement of the Offer, the closing price
per Class A Share on the NYSE Composite Tape was $15 7/8. See Section 7.
STOCKHOLDERS ARE URGED TO OBTAIN A CURRENT MARKET QUOTATION FOR THE CLASS A
SHARES.
 
                                       8


<PAGE>
<PAGE>

                                   THE OFFER
 
1. NUMBER OF SHARES; PRORATION
 
     Upon the terms and subject to the conditions of the Offer, the Company will
purchase up to 5,500,000 Shares (or such lesser number of Shares that are
validly tendered and not withdrawn in accordance with Section 4) prior to the
Expiration Date at a price (determined in the manner set forth below) not
greater than $18.25 nor less than $16.25 per Share. The later of 12:00 midnight,
New York City time, on Tuesday, April 13, 1999 or the latest time and date to
which the Offer is extended by the Company, is referred to herein as the
'Expiration Date.' See Section 14 for a description of the Company's right to
extend the time during which the Offer is open and to delay, terminate or amend
the Offer.
 
     The Company will, upon the terms and subject to the conditions of the
Offer, determine the Purchase Price taking into account the number of Shares so
tendered and the prices specified by tendering stockholders. The Company will
select the lowest Purchase Price that will allow it to purchase 5,500,000 Shares
(or such lesser number of Shares as are validly tendered and not withdrawn at
prices not greater than $18.25 nor less than $16.25 per Share) pursuant to the
Offer.
 
     THE OFFER IS CONDITIONED UPON A MINIMUM OF 3,500,000 SHARES BEING VALIDLY
TENDERED AND NOT WITHDRAWN (WHICH CONDITION MAY BE WAIVED BY THE COMPANY IN ITS
SOLE DISCRETION). THE OFFER IS ALSO SUBJECT TO CERTAIN OTHER CONDITIONS. SEE
SECTION 6.
 
     The Company expressly reserves the right, in its sole discretion but
subject to certain applicable legal requirements, to purchase more than
5,500,000 Shares or less than 3,500,000 Shares pursuant to the Offer, but does
not currently plan to do so. In accordance with applicable regulations of the
Securities and Exchange Commission (the 'Commission'), the Company may purchase
pursuant to the Offer, an additional amount of Shares not to exceed 2% of the
outstanding Shares without amending or extending the Offer. If (i) the Company
increases or decreases the price to be paid for Shares, the Company increases or
decreases the Dealer Manager's fee, the Company increases the number of Shares
being sought and such increase in the number of Shares being sought exceeds 2%
of the outstanding Shares or the Company decreases the number of Shares being
sought and (ii) the Offer is scheduled to expire at any time earlier than the
tenth business day from, and including, the date that notice of such increase or
decrease is first published, sent or given in the manner described in Section
14, the Offer will be extended until the expiration of ten business days from
the date of the publication of such notice.
 
     The Company also expressly reserves the right, in its sole discretion, at
any time or from time to time, to extend the period of time during which the
Offer is open by giving oral or written notice of such extension to the
Depositary. See Section 14. There can be no assurance, however, that the Company
will exercise its right to extend the Offer.
 
     For purposes of the Offer, a 'business day' means any day other than a
Saturday, Sunday or federal holiday and consists of the time period from 12:01
a.m. through 12:00 midnight, New York City time.
 
     In accordance with Instruction 5 of the Letter of Transmittal, each
stockholder must make his or her own decision as to whether to tender Shares
and, if so, how many Shares to tender and at what price or prices. As promptly
as practicable following the Expiration Date, the Company will determine the
Purchase Price (not greater than $18.25 nor less than $16.25 per Share) that it
will pay for Shares validly tendered and not withdrawn pursuant to the Offer,
taking into account the number of Shares so tendered and the prices specified by
tendering stockholders. All Shares purchased pursuant to the Offer will be
purchased at the Purchase Price. The Company will pay the Purchase Price for all
Shares validly tendered prior to the Expiration Date at prices at or below the
Purchase Price and not withdrawn, upon the terms and conditions of the Offer,
including the terms thereof relating to proration. All Shares not purchased
pursuant to the Offer, including Shares tendered at prices greater than the
Purchase Price and Shares not purchased because of proration, will be returned
to the stockholders who tendered such Shares.
 
                                       9
 

<PAGE>
<PAGE>

     Priority. If the number of Shares validly tendered on or prior to the
Expiration Date (and not withdrawn in accordance with Section 4) is greater than
3,499,999 and less than or equal to 5,500,000 Shares (or such greater number of
Shares as the Company may elect to purchase pursuant to the Offer), the Company
will, upon the terms and subject to the conditions of the Offer, purchase at the
Purchase Price all Shares so tendered. Upon the terms and subject to the
conditions of the Offer, if more than 5,500,000 Shares have been validly
tendered at or below the Purchase Price and not withdrawn prior to the
Expiration Date, the Company will purchase validly tendered Shares in the
following order of priority:
 
          (i) first, all Shares tendered at or below the Purchase Price and not
     withdrawn prior to the Expiration Date by any Odd Lot Holder (as defined in
     Section 2) who:
 
             (a) validly tenders all of such Shares beneficially owned by such
        Odd Lot Holder (partial tenders will not qualify for this preference);
        and
 
             (b) completes the box captioned 'Odd Lots' on the Letter of
        Transmittal and, if applicable, on the Notice of Guaranteed Delivery;
        and
 
          (ii) second, after purchase of all of the foregoing Shares, all other
     Shares validly tendered at or below the Purchase Price and not withdrawn
     prior to the Expiration Date on a pro rata basis, if necessary (with
     appropriate adjustments to avoid purchases of fractional Shares).
 
     Proration. In the event that proration of tendered Shares is required, the
Company will determine the proration factor as promptly as practicable after the
Expiration Date. Proration for each stockholder tendering Shares, other than Odd
Lot Holders satisfying clause (i) above, will be based on the ratio of the
number of Shares validly tendered by such stockholder at or below the Purchase
Price to the total number of Shares validly tendered by all stockholders, other
than Odd Lot Holders satisfying clause (i) above, at or below the Purchase
Price. This ratio will be applied to stockholders validly tendering Shares,
other than Odd Lot Holders satisfying clause (i) above, to determine the number
of Shares (in certain cases rounded up to the nearest whole Share) that will be
purchased from each such stockholder pursuant to the Offer. Although the Company
does not expect that it will be able to announce the final proration factor or
to commence payment for any Shares purchased pursuant to the Offer until
approximately seven NYSE trading days after the Expiration Date, it will
announce preliminary results of proration by press release as promptly as
practicable after the Expiration Date. Stockholders can obtain such preliminary
information from the Dealer Manager or the Information Agent and may also be
able to obtain such information from their brokers.
 
     As described in Section 13, the number of Shares that the Company will
purchase from a stockholder may affect the U.S. federal income tax consequences
to the stockholder of such purchase and therefore may be relevant to a
stockholder's decision whether to tender Shares. The Letter of Transmittal
affords each tendering stockholder the opportunity to designate the order of
priority in which Shares tendered are to be purchased in the event of proration.
 
     Copies of this Offer to Purchase and the Letter of Transmittal are being
mailed on or about March 12, 1999 to record holders of Shares as of the close of
business on March 10, 1999 and will be furnished to brokers, dealers, banks and
similar persons whose names, or the names of whose nominees, appear on the
Company's stockholder list or, if applicable, who are listed as participants in
a clearing agency's security position listing for subsequent transmittal to
beneficial owners of Shares.
 
2. TENDERS BY HOLDERS OF FEWER THAN 100 SHARES
 
     The Company, upon the terms and conditions of the Offer, will accept for
purchase, without proration, all Shares validly tendered at or below the
Purchase Price and not withdrawn prior to the Expiration Date by or on behalf of
stockholders who beneficially owned an aggregate of fewer than 100 Shares as of
the close of business on March 10, 1999 and on the Expiration Date ('Odd Lot
Holders'). See Section 1. To avoid proration, however, an Odd Lot Holder must
validly tender at or below the Purchase Price all such Shares that such Odd Lot
Holder beneficially owns. This preference is not available to partial tenders or
to beneficial holders of 100 or more Shares in
 
                                       10
 

<PAGE>
<PAGE>

the aggregate, even if such holders have separate stock certificates for fewer
than 100 Shares. Any Odd Lot Holder who wishes to tender all of his or her
Shares pursuant to this Section must complete the box captioned 'Odd Lots' on
the Letter of Transmittal and, if applicable, on the Notice of Guaranteed
Delivery. By accepting the Offer, a stockholder owning an aggregate of fewer
than 100 Shares and who tenders directly to the Depositary will avoid the
payment of brokerage commissions and any applicable odd-lot discount payable on
a sale of Shares in a transaction effected on a securities exchange, including
the NYSE.
 
     As of March 10, 1999 there were approximately 4,277 holders of record of
Shares. Approximately 69.5% of these holders, holding in the aggregate
approximately 59,307 Shares, held fewer than 100 Shares. Because of the large
number of Shares held in the names of brokers and nominees, the Company is
unable to estimate the number of beneficial Odd Lot Holders or the aggregate
number of Shares they own.
 
3. PROCEDURE FOR TENDERING SHARES
 
     Proper Tender of Shares. To validly tender Shares pursuant to the Offer,
either (a) a properly completed and duly executed Letter of Transmittal (or
facsimile thereof), with any required signature guarantees, and any other
documents required by the Letter of Transmittal must be received by the
Depositary at one of its addresses set forth on the back cover of this Offer to
Purchase and either (i) certificates for the Shares to be tendered must be
received by the Depositary at one of such addresses or (ii) such Shares must be
delivered pursuant to the procedures for book-entry transfer described below
(and a confirmation of such delivery received by the Depositary), in each case
prior to the Expiration Date, or (b) the tendering stockholder must comply with
the guaranteed delivery procedure described below.
 
     In addition, Odd Lot Holders who tender all such Shares must complete the
box captioned 'Odd Lots' on the Letter of Transmittal and, if applicable, on the
Notice of Guaranteed Delivery, to qualify for the preferential treatment
available to Odd Lot Holders as set forth in Section 1.
 
     IN ACCORDANCE WITH INSTRUCTION 5 OF THE LETTER OF TRANSMITTAL, IN ORDER TO
TENDER SHARES PURSUANT TO THE OFFER, A STOCKHOLDER MUST EITHER (A) CHECK THE BOX
IN THE SECTION OF THE LETTER OF TRANSMITTAL CAPTIONED 'SHARES TENDERED AT PRICE
DETERMINED BY DUTCH AUCTION' OR (B) CHECK ONE OF THE BOXES IN THE SECTION OF THE
LETTER OF TRANSMITTAL CAPTIONED 'SHARES TENDERED AT PRICE DETERMINED BY
STOCKHOLDER.'
 
     A STOCKHOLDER WHO WISHES TO MAXIMIZE THE CHANCE THAT HIS OR HER SHARES WILL
BE PURCHASED AT THE RELEVANT PURCHASE PRICE SHOULD CHECK THE BOX ON THE RELEVANT
LETTER OF TRANSMITTAL MARKED, 'SHARES TENDERED AT PRICE DETERMINED BY DUTCH
AUCTION.' NOTE THAT THIS ELECTION COULD RESULT IN SUCH STOCKHOLDER'S SHARES
BEING PURCHASED AT THE MINIMUM PRICE OF $16.25 PER SHARE. A STOCKHOLDER WHO
WISHES TO INDICATE A SPECIFIC PRICE (IN MULTIPLES OF $.25) AT WHICH SUCH
STOCKHOLDER'S SHARES ARE BEING TENDERED MUST CHECK A BOX UNDER THE SECTION
CAPTIONED 'SHARES TENDERED AT PRICE DETERMINED BY STOCKHOLDER' ON THE LETTER OF
TRANSMITTAL IN THE TABLE LABELED 'PRICE (IN DOLLARS) PER SHARE AT WHICH SHARES
ARE BEING TENDERED.' A STOCKHOLDER WHO WISHES TO TENDER SHARES AT MORE THAN ONE
PRICE MUST COMPLETE SEPARATE LETTERS OF TRANSMITTAL FOR EACH PRICE AT WHICH SUCH
SHARES ARE BEING TENDERED. THE SAME SHARES CANNOT BE TENDERED AT MORE THAN ONE
PRICE.
 
     A TENDER OF SHARES WILL BE PROPER IF, AND ONLY IF, ON THE APPROPRIATE
LETTER OF TRANSMITTAL EITHER THE BOX IN THE SECTION CAPTIONED 'SHARES TENDERED
AT PRICE DETERMINED BY DUTCH AUCTION' OR ONE OF THE BOXES IN THE SECTION
CAPTIONED 'SHARES TENDERED AT PRICE DETERMINED BY STOCKHOLDERS' IS CHECKED.
 
     Book-Entry Delivery. The Depositary will establish an account with respect
to the Shares at The Depository Trust Company (the 'Book-Entry Transfer
Facility') for purposes of the Offer within two business days after the date of
this Offer to Purchase, and any financial institution that is a participant in
the system of the Book-Entry Transfer Facility may make delivery of Shares by
causing the Book-Entry Transfer Facility to transfer such Shares into the
Depositary's account in accordance with the procedures of the Book-Entry
Transfer Facility. Although delivery of Shares
 
                                       11
 

<PAGE>
<PAGE>

may be effected through book-entry transfer, a properly completed and duly
executed Letter of Transmittal (or facsimile thereof), with any required
signature guarantees, or an Agent's Message (as defined below) in connection
with a book-entry transfer, and any other required documents must, in any case,
be received by the Depositary at one of its addresses set forth on the back
cover of this Offer to Purchase prior to the Expiration Date, or the tendering
stockholder must comply with the guaranteed delivery procedure described below.
DELIVERY OF THE LETTER OF TRANSMITTAL AND ANY OTHER REQUIRED DOCUMENTS TO THE
BOOK-ENTRY TRANSFER FACILITY DOES NOT CONSTITUTE DELIVERY TO THE DEPOSITARY.
 
     The term 'Agent's Message' means a message transmitted by the Book-Entry
Transfer Facility to and received by the Depositary and forming a part of a
book-entry confirmation which states that such Book-Entry Transfer Facility has
received an express acknowledgment from the participant in such Book-Entry
Transfer Facility tendering the Shares which are the subject of such book-entry
confirmation that such participant has received and agrees to be bound by the
terms of the Letter of Transmittal and that the Company may enforce such
agreement against such participant.
 
     Signature Guarantees. Except as otherwise provided below, all signatures on
a Letter of Transmittal must be guaranteed by a firm that is a member of a
registered national securities exchange or the National Association of
Securities Dealers, Inc., or by a commercial bank or trust company having an
office, branch or agency in the United States, in each case which is a
participant in an approved signature Guarantee Medallion Program (each of the
foregoing being referred to as an 'Eligible Institution'). Signatures on a
Letter of Transmittal need not be guaranteed if (a) the Letter of Transmittal is
signed by the registered holder of the Shares (which term, for purposes of this
Section, includes any participant in the Book-Entry Transfer Facility whose name
appears on a security position listing as the holder of the Shares) tendered
therewith and such holder has not completed the box entitled 'Special Payment
Instructions' or 'Special Delivery Instructions' on the Letter of Transmittal or
(b) such Shares are tendered for the account of an Eligible Institution. See
Instructions 1 and 6 of the Letter of Transmittal.
 
     If a certificate representing Shares is registered in the name of a person
other than the signer of a Letter of Transmittal, or if payment is to be made,
or Shares not purchased or tendered are to be returned, to a person other than
the registered holder, the certificate must be endorsed or accompanied by an
appropriate stock power, in either case signed exactly as the name of the
registered holder appears on the certificate, with the signature on the
certificate or stock power guaranteed by an Eligible Institution. In all cases,
payment for Shares tendered and accepted for payment pursuant to the Offer will
be made only after timely receipt by the Depositary of certificates for such
Shares (or a timely confirmation of a book-entry transfer of such Shares into
the Depositary's account at the Book-Entry Transfer Facility as described
below), a properly completed and duly executed Letter of Transmittal (or a
facsimile thereof), or an Agent's Message in connection with a book-entry
transfer, together with any other documents required by the Letter of
Transmittal.
 
     Guaranteed Delivery. If a stockholder desires to tender Shares pursuant to
the Offer and cannot deliver such Share certificates to the Depositary prior to
the Expiration Date (or the procedure for book-entry transfer cannot be complied
with in a timely manner) or time will not permit all required documents to reach
the Depositary prior to the Expiration Date, such Shares may nevertheless be
tendered, provided that all of the following conditions are met:
 
          (i) such tender is made by or through an Eligible Institution;
 
          (ii) the Depositary receives (by hand, mail, overnight courier or
     facsimile transmission) on or prior to the Expiration Date a properly
     completed and duly executed Notice of Guaranteed Delivery substantially in
     the form provided by the Company with this Offer to Purchase (indicating
     the price at which the Shares are being tendered), including (where
     required) a guarantee by an Eligible Institution in the form set forth in
     such Notice; and
 
          (iii) the certificates for such Shares in proper form for transfer (or
     a confirmation of a book-entry transfer of such Shares into the
     Depositary's account at the Book-Entry Transfer
 
                                       12
 

<PAGE>
<PAGE>

     Facility), together with a properly completed and duly executed Letter of
     Transmittal (or facsimile thereof) and any required signature guarantees
     (or, in the case of book-entry transfer, an Agent's Message) and any other
     documents required by the Letter of Transmittal, are received by the
     Depositary no later than 5:00 p.m., New York City time, within three NYSE
     trading days after the date the Depositary receives such Notice of
     Guaranteed Delivery.
 
     THE METHOD OF DELIVERY OF SHARES AND ALL OTHER REQUIRED DOCUMENTS IS AT THE
OPTION AND RISK OF THE TENDERING STOCKHOLDER. IF DELIVERY IS BY MAIL, REGISTERED
MAIL WITH RETURN RECEIPT REQUESTED, PROPERLY INSURED, IS RECOMMENDED. IN ALL
CASES SUFFICIENT TIME SHOULD BE ALLOWED TO ASSURE TIMELY DELIVERY.
 
     United States Backup Withholding. Under the United States federal income
tax backup withholding rules, unless an exemption applies under the applicable
law and regulations, 31% of the gross proceeds payable to a stockholder or other
payee pursuant to the Offer must be withheld and remitted to the United States
Treasury, unless the stockholder or other payee provides its taxpayer
identification number (employer identification number or social security number)
to the Depositary (as payer) and certifies under penalties of perjury that such
number is correct. Therefore, each tendering stockholder should complete and
sign the Substitute Form W-9 included as part of the Letter of Transmittal so as
to provide the information and certification necessary to avoid backup
withholding, unless such stockholder otherwise establishes to the satisfaction
of the Depositary that it is not subject to backup withholding. If the
Depositary is not provided with the correct taxpayer identification number, the
stockholder may also be subject to certain penalties imposed by the United
States Internal Revenue Service ('IRS'). Certain stockholders (including, among
others, all corporations and certain Non-U.S. Holders (as defined in Section
13)) are not subject to these backup withholding and information reporting
requirements. In order for a Non-U.S. Holder to qualify as an exempt recipient,
such stockholder must submit a completed IRS Form W-8, signed under penalties of
perjury, attesting to that stockholder's exempt status. Such forms can be
obtained from the Depositary. Backup withholding is not an additional tax; any
amounts so withheld may be credited against the United States federal income tax
liability of the beneficial holder subject to the withholding. If withholding
results in an overpayment of taxes, a refund may be obtained from the IRS.
 
     TO PREVENT UNITED STATES FEDERAL BACKUP WITHHOLDING EQUAL TO 31% OF THE
GROSS PAYMENTS MADE TO STOCKHOLDERS PURSUANT TO THE OFFER, EACH STOCKHOLDER THAT
DOES NOT OTHERWISE ESTABLISH AN EXEMPTION MUST PROVIDE THE DEPOSITARY A
COMPLETED AND SIGNED SUBSTITUTE FORM W-9 INCLUDED AS PART OF THE LETTER OF
TRANSMITTAL OR A FORM W-8 OBTAINED FROM THE DEPOSITARY.
 
     For a discussion of certain United States federal income tax consequences
to tendering stockholders whose Shares are purchased pursuant to the Offer,
see Section 13.
 
     United States Withholding For Non-U.S. Holders. Even if a Non-U.S. Holder
has provided the required certification to avoid backup withholding, the
Depositary will withhold United States federal income tax equal to 30% of the
gross payments payable to a Non-U.S. Holder or his agent pursuant to the Offer
unless the Depositary determines that a reduced rate of withholding is available
under a tax treaty or that an exemption from withholding is applicable because
such gross proceeds are effectively connected with the conduct of a trade or
business within the United States. The Depositary will determine the applicable
rate of withholding by reference to a stockholder's address, unless the facts
and circumstances indicate that such reliance is not warranted or applicable law
requires otherwise. In order to obtain an exemption from withholding on the
grounds that gross proceeds paid pursuant to the Offer are effectively connected
with the conduct of a trade or business within the United States, a Non-U.S.
Holder must deliver to the Depositary a properly completed and executed IRS Form
4224. A Non-U.S. Holder may be eligible to obtain a refund of all or a portion
of any tax withheld if such Non-U.S. Holder meets the 'complete redemption,'
'substantially disproportionate' or 'not essentially equivalent to a dividend'
test described in Section 13 or is otherwise able to establish that no tax or a
reduced amount of tax is due. Backup withholding generally will not apply to
amounts subject to the 30% or a treaty-reduced rate of withholding.
 
                                       13
 

<PAGE>
<PAGE>

     NON-U.S. HOLDERS ARE URGED TO CONSULT THEIR OWN TAX ADVISORS REGARDING THE
APPLICATION OF FEDERAL INCOME TAX WITHHOLDING, INCLUDING ELIGIBILITY FOR A
WITHHOLDING TAX REDUCTION OR EXEMPTION, AND THE REFUND PROCEDURE.
 
     Return of Unpurchased Shares. If any tendered Shares are not purchased, or
if less than all Shares evidenced by a stockholder's certificates are tendered,
certificates for unpurchased Shares will be returned as promptly as practicable
after the expiration or termination of the Offer or, in the case of Shares
tendered by book-entry transfer at the Book-Entry Transfer Facility, such Shares
will be credited to the appropriate account maintained by the tendering
stockholder at the Book-Entry Transfer Facility, in each case without expense to
such stockholder.
 
     Tendering Stockholder's Representations and Warranties; Company's
Acceptance Constitutes an Agreement. It is a violation of Rule 14e-4 under the
Securities Exchange Act of 1934, as amended (the 'Exchange Act'), for a person
acting alone or with others, directly or indirectly, to tender Shares for his or
her own account unless at the time of the tender and at the Expiration Date the
person so tendering (a) has a net long position equal to or greater than the
amount of (i) Shares tendered or (ii) other securities immediately convertible
into, exercisable or exchangeable for the amount of Shares tendered and, upon
acceptance of his or her tender by the Company, will acquire such Shares for
tender by conversion, exercise or exchange of such other securities and (b) will
cause such Shares to be delivered in accordance with the terms of the Offer.
Rule 14e-4 provides a similar restriction applicable to the tender or guarantee
of a tender on behalf of another person. The tender of Shares pursuant to any
methods of delivery set forth herein above will constitute the tendering
stockholder's representation and warranty that (a) such stockholder has a 'net
long position' in the Shares being tendered within the meaning of Rule 14e-4
promulgated under the Exchange Act, and (b) such tender of such Shares complies
with Rule 14e-4. The Company's acceptance for payment of Shares tendered
pursuant to the Offer will constitute a binding agreement between the tendering
stockholder and the Company upon the terms and subject to the conditions of the
Offer.
 
     Determination of Validity; Rejection of Shares; Waiver of Defects; No
Obligation to Give Notice of Defects. All questions as to the number of Shares
to be accepted, the Purchase Price, the form of documents and the validity,
eligibility (including time of receipt) and acceptance for payment of any tender
of Shares will be determined by the Company, in its sole discretion, which
determination shall be final and binding. The Company reserves the absolute
right to reject any or all tenders of Shares it determines not to be in proper
form or the acceptance of or payment for which may, in the opinion of the
Company's counsel, be unlawful. The Company also reserves the absolute right to
waive any defect or irregularity in the tender of any particular Shares. No
tender of Shares will be deemed to be properly made until all defects or
irregularities have been cured or waived. None of the Company, the Dealer
Manager, the Depositary, the Information Agent or any other person will be under
any duty to give notice of any defect or irregularity in tenders or incur any
liability for failure to give any such notice.
 
     Stockholders whose certificates for their Shares have been lost, stolen,
misplaced or destroyed must contact the Depositary at (212) 701-7624 for
instructions as to documents which will be required to be submitted together
with the Letter of Transmittal in order to replace certificate(s) representing
the Shares. SUCH STOCKHOLDERS ARE ADVISED TO CONTACT THE DEPOSITARY IMMEDIATELY
TO PERMIT TIMELY PROCESSING OF SUCH DOCUMENTATION.
 
     CERTIFICATES FOR SHARES, TOGETHER WITH A PROPERLY COMPLETED LETTER OF
TRANSMITTAL AND ANY OTHER DOCUMENTS REQUIRED BY THE LETTER OF TRANSMITTAL, MUST
BE DELIVERED TO THE DEPOSITARY AND NOT TO THE COMPANY. ANY SUCH DOCUMENT
DELIVERED TO THE COMPANY WILL NOT BE FORWARDED TO THE DEPOSITARY AND THEREFORE
WILL NOT BE DEEMED TO BE VALIDLY TENDERED.
 
4. WITHDRAWAL RIGHTS
 
     Except as otherwise provided in this Section 4, tenders of Shares pursuant
to this Offer are irrevocable. Tenders of Shares made pursuant to the Offer may
be withdrawn at any time prior to the Expiration Date and, unless theretofore
accepted for payment as provided in this Offer to
 
                                       14
 

<PAGE>
<PAGE>

Purchase, may also be withdrawn at any time after 12:00 midnight, New York City
time on Thursday May 6, 1999.
 
     For a withdrawal to be effective, the Depositary must receive (at its
address set forth on the back cover of this Offer to Purchase) a notice of
withdrawal in written or facsimile transmission form on a timely basis. Such
notice of withdrawal must specify the name of the person who tendered the Shares
to be withdrawn, the number of Shares tendered, the number of Shares to be
withdrawn and the name of the registered holder, if different from that of the
person who tendered such Shares. If the certificates have been delivered or
otherwise identified to the Depositary, then, prior to the release of such
certificates, the tendering stockholder must also submit the serial numbers
shown on the particular certificates evidencing the Shares and the signature on
the notice of withdrawal must be guaranteed by an Eligible Institution (except
in the case of Shares tendered by an Eligible Institution). If Shares have been
tendered pursuant to the procedure for book-entry transfer set forth in Section
3, the notice of withdrawal must specify the name and the number of the account
at the Book-Entry Transfer Facility to be credited with the withdrawn Shares and
otherwise comply with the procedures of such facility.
 
     If the Company extends the Offer, is delayed in its purchase of Shares or
is unable to purchase Shares pursuant to the Offer for any reason, then, without
prejudice to the Company's rights under the Offer, the Depositary may, subject
to applicable law, retain on behalf of the Company all tendered Shares, and such
Shares may not be withdrawn except to the extent tendering stockholders are
entitled to withdrawal rights as described in this Section 4, subject to Rule
13e-4(f)(5) under the Exchange Act, which provides that the issuer making the
tender offer shall either pay the consideration offered, or return the tendered
securities, promptly after the termination or withdrawal of the tender offer.
 
     All questions as to the form and validity (including time of receipt) of
any notice of withdrawal will be determined by the Company, in its sole
discretion, which determination shall be final and binding. None of the Company,
the Dealer Manager, the Depositary, the Information Agent or any other person
will be under any duty to give notification of any defect or irregularity in any
notice of withdrawal or incur any liability for failure to give any such
notification. Withdrawal may not be rescinded, and any Shares properly withdrawn
will thereafter be deemed not tendered for purposes of the Offer. However,
withdrawn Shares may be re-tendered before the Expiration Date by again
following any of the procedures described in Section 3.
 
5. ACCEPTANCE FOR PAYMENT OF SHARES AND PAYMENT OF PURCHASE PRICE
 
     Upon the terms and subject to the conditions of the Offer, and as promptly
as practicable after the Expiration Date, the Company will determine the
Purchase Price that it will pay for Shares validly tendered and not withdrawn
pursuant to the Offer, taking into account the number of Shares tendered and the
prices specified by tendering stockholders, and will (subject to the proration
provisions of the Offer) accept for payment and pay for (and thereby purchase)
Shares validly tendered at or below the Purchase Price and not withdrawn as
permitted in Section 4 as promptly as practicable after the Expiration Date.
 
     In all cases, payment for Shares tendered and accepted for payment pursuant
to the Offer will be made promptly (subject to possible delay in the event of
proration) but only after timely receipt by the Depositary of certificates for
Shares (or of a timely confirmation of a book-entry transfer of such Shares into
the Depositary's account at the Book-Entry Transfer Facility), a properly
completed and duly executed Letter of Transmittal (or a facsimile thereof), or,
in the case of book-entry transfer, an Agent's Message, in each case together
with any other required documents.
 
     For purposes of the Offer, the Company will be deemed to have accepted for
payment (and thereby purchased), subject to the proration provisions of the
Offer, shares that are validly tendered and not withdrawn as, if and when it
gives oral or written notice to the Depositary of its acceptance for payment of
such Shares. The Company will pay for Shares that it has purchased pursuant to
the Offer by depositing the Purchase Price therefor with the Depositary, which
will act
 
                                       15
 

<PAGE>
<PAGE>

as agent for tendering stockholders for the purpose of receiving payment from
the Company and transmitting payment to tendering stockholders. In the event of
proration, the Company will determine the proration factor and pay for those
tendered Shares accepted for payment as promptly as practicable after the
Expiration Date. However, the Company does not expect to be able to announce the
final results of any such proration until approximately seven business days
after the Expiration Date. Under no circumstances will interest be paid on
amounts to be paid to tendering stockholders by the Company, regardless of any
delay in making such payment.
 
     Certificates for all Shares not purchased will be returned (or, in the case
of Shares tendered by book-entry transfer, such Shares will be credited to an
account maintained with a Book-Entry Transfer Facility) to the tendering
stockholder at the Company's expense as promptly as practicable following the
Expiration Date or termination of the Offer. Payment for Shares may be delayed
in the event of difficulty in determining the number of Shares validly tendered
or if proration is required. See Section 1. In addition, if certain events
occur, the Company may not be obligated to purchase Shares pursuant to the
Offer. See Section 6.
 
     As provided in Rules 13e-4(f)(4) and (8)(ii) under the Exchange Act, the
Company will pay the same amount per Share for each Share accepted pursuant to
the Offer.
 
     The Company will pay or cause to be paid all stock transfer taxes, if any,
payable on the transfer to it of Shares purchased pursuant to the Offer;
provided, however, that if payment of the Purchase Price is to be made to, or
(in the circumstances permitted by the Offer) if unpurchased Shares are to be
registered in the name of, any person other than the registered holder, or if
tendered certificates are registered in the name of any person other than the
person signing the Letter of Transmittal, the amount of any stock transfer taxes
(whether imposed on the registered holder or such other person), payable on
account of the transfer to such person will be deducted from the Purchase Price
unless satisfactory evidence of payment of such taxes, or exemption therefrom,
is submitted. See Instruction 7 to the Letter of Transmittal.
 
     ANY TENDERING STOCKHOLDER OR OTHER PAYEE WHO FAILS TO COMPLETE FULLY, SIGN
AND RETURN TO THE DEPOSITARY THE SUBSTITUTED FORM W-9 INCLUDED AS PART OF THE
LETTER OF TRANSMITTAL OR A FORM W-8 OBTAINED FROM THE DEPOSITARY MAY BE SUBJECT
TO REQUIRED BACKUP U.S. FEDERAL INCOME TAX WITHHOLDING OF 31% OF THE GROSS
PROCEEDS PAYABLE TO SUCH STOCKHOLDER OR PAYEE. SEE SECTIONS 3 AND 13.
 
6. CERTAIN CONDITIONS OF THE OFFER
 
     The Offer is conditioned upon a minimum of 3,500,000 Shares being validly
tendered and not withdrawn at prices not greater than $18.25 nor less than
$16.25 (which condition may be waived by the Company in its sole discretion). In
addition, notwithstanding any other provision of the Offer, the Company shall
not be required to accept for payment, purchase or pay for any Shares tendered,
and may terminate or amend the Offer or may postpone the acceptance for payment
of, and payment for, Shares tendered (subject to the requirements of the
Exchange Act for prompt payment for or return of Shares) if at any time on or
after April 13, 1999 and prior to the time of payment for any such Shares
(whether or not any Shares have theretofore been accepted for payment, purchased
or paid for pursuant to the Offer) any of the following shall have occurred (or
shall have been determined by the Company to have occurred) that in the
Company's sole judgment, in any such case and regardless of the circumstances
giving rise thereto, makes it inadvisable to proceed with the Offer or with such
acceptance for payment or payment (including any action or omission to act by
the Company):
 
          (a) there shall have been threatened, instituted or pending any action
     or proceeding by any government or governmental, regulatory or
     administrative agency or authority or tribunal or any other person,
     domestic or foreign, or before any court, authority, agency or tribunal
     which (i) challenges the making of the Offer, the acquisition of some or
     all of the Shares pursuant to the Offer or otherwise relates in any manner
     to the Offer; or (ii) in the Company's sole judgment, could materially
     affect the business, condition (financial or other), income, operations or
     prospects of the Company and its subsidiaries, taken as a whole, or
 
                                       16
 

<PAGE>
<PAGE>

     otherwise materially impair in any way the contemplated future conduct of
     the business of the Company and any of its subsidiaries or materially
     impair the Offer's contemplated benefits to the Company;
 
          (b) there shall have been any action threatened, pending or taken, or
     approval withheld, or any statute, rule, regulation, judgment, order or
     injunction threatened, proposed, sought, promulgated, enacted, entered,
     amended, enforced or deemed to be applicable to the Offer or the Company or
     any of its subsidiaries, by any court or any authority, agency or tribunal
     which, in the Company's sole judgment, could directly or indirectly (i)
     make the acceptance for payment of, or payment for, some or all of the
     Shares illegal or otherwise restrict or prohibit consummation of the Offer;
     (ii) delay or restrict the ability of the Company, or render the Company
     unable, to accept for payment or pay for some or all of the Shares; (iii)
     materially impair the contemplated benefits of the Offer to the Company; or
     (iv) materially affect the business, condition (financial or other),
     income, operations or prospects of the Company and its subsidiaries, taken
     as a whole, or otherwise materially impair in any way the contemplated
     future conduct of the business of the Company or any of its subsidiaries;
 
          (c) there shall have occurred (i) any general suspension of trading
     in, or limitation on prices for, securities on any national securities
     exchange or in the over-the-counter market, (ii) the declaration of a
     banking moratorium or any suspension of payments in respect of banks in the
     United States, (iii) the commencement of a war, armed hostilities or other
     international or national calamity directly or indirectly involving the
     United States, (iv) any limitation (whether or not mandatory) by any
     governmental, regulatory or administrative agency or authority on, or any
     event which, in the Company's sole judgment, could adversely affect, the
     extension of credit by banks or other lending institutions in the United
     States, (v) any significant decrease in the market price of the Shares or
     any change in the general political, market, economic or financial
     conditions in the United States or abroad that could, in the sole judgment
     of the Company, have a material adverse effect on the Company's business,
     operations or prospects or the trading in the Shares, (vi) in the case of
     any of the foregoing existing at the time of the commencement of the Offer,
     a material acceleration or worsening thereof or (vii) any decline in either
     the Dow Jones Industrial Average (9772.84 at the close of business on March
     10, 1999) or the Standard and Poor's Index of 500 Industrial Companies
     (1286.84 at the close of business on March 10, 1999) by an amount in excess
     of 10% measured from the close of business on March 10, 1999;
 
          (d) any tender or exchange offer with respect to some or all of the
     Shares (other than the Offer), or a merger, acquisition or other business
     combination proposal for the Company, shall have been proposed, announced
     or made by any person or entity;
 
          (e) there shall have occurred any event or events that have resulted,
     or may in the sole judgment of the Company result, in an actual or
     threatened change that could have a material adverse effect on the
     business, condition (financial or other), income, operations, stock
     ownership or prospects of the Company and its subsidiaries, taken as a
     whole;
 
          (f)(i) any person, entity or 'group' (as that term is used in Section
     13(d)(3) of the Exchange Act) shall have acquired, or proposed to acquire,
     beneficial ownership of more than 5% of the outstanding Shares (other than
     a person, entity or group which had publicly disclosed such ownership in a
     Schedule 13D or 13G (or an amendment thereto) on file with the Securities
     and Exchange Commission (the 'Commission') prior to March 9, 1999), (ii)
     any such person, entity or group which had filed a Schedule 13D or Schedule
     13G prior to such date shall have acquired, or proposed to acquire,
     beneficial ownership of an additional 2% or more of the outstanding Shares
     (options for and other rights to acquire Shares which are so acquired or
     proposed to be acquired being deemed for this purpose to be immediately
     exercisable) or (iii) any person, entity, or group shall have filed a
     Notification and Report Form under the Hart-Scott-Rodino Antitrust
     Improvement Act of 1976, as amended, or made a public announcement
     reflecting an intent to acquire the Company or any of its subsidiaries or
     any of their respective assets or securities other than in a transaction
     authorized by the Board of Directors of the Company; or
 
                                       17
 

<PAGE>
<PAGE>

          (g) the Offer would, if consummated, result in the delisting of the
     Class A Shares from the NYSE.
 
          (h) the Offer would violate, or cause a breach or default under, the
     terms of any agreement that the Company or any of its subsidiaries is a
     party to.
 
     The foregoing conditions are for the sole benefit of the Company and may be
asserted by the Company regardless of the circumstances (including any action or
inaction by the Company) giving rise to any such condition and any such
condition may be waived by the Company, in whole or in part, at any time and
from time to time in its sole discretion. The Company's failure at any time to
exercise any of the foregoing rights shall not be deemed a waiver of any such
right; the waiver of any such right with respect to particular facts and
circumstances shall not be deemed a waiver with respect to any other facts or
circumstances; and each such right shall be deemed an ongoing right which may be
asserted at any time and from time to time. In certain circumstances, if the
Company waives any of the foregoing conditions, it may be required to extend the
Expiration Date of the Offer. Any determination by the Company concerning the
events described above will be final and binding on all parties.
 
7. PRICE RANGE OF SHARES; DIVIDENDS
 
     The Class A Shares are listed and principally traded on the NYSE under the
symbol 'TRY.' The Class B Shares are not publicly traded on any stock exchange
or over-the-counter market. The following table sets forth the high and low
sales prices of the Class A Shares, as reported on the NYSE Composite Tape for
the fiscal periods indicated:
 
                                 FISCAL QUARTER
 
<TABLE>
<CAPTION>
                                                                                              HIGH            LOW
                                                                                          ------------    ------------
 
<S>                                                                                         <C>             <C>
Fiscal Year 1997(1)
     1st Quarter.......................................................................       $18            $11 1/2
     2nd Quarter.......................................................................        23 5/8         15 7/8
     3rd Quarter.......................................................................        23 1/8         18
     4th Quarter.......................................................................        25 1/4         17 5/8
Fiscal Year 1998
     1st Quarter.......................................................................       $28 1/4        $23
     2nd Quarter.......................................................................        27 3/4         21 1/2
     3rd Quarter.......................................................................        23 1/4         14 1/2
     4th Quarter.......................................................................        16 1/2         12 3/8
Fiscal Year 1999
     1st Quarter (through March 9).....................................................       $16 5/8        $14 3/4
</TABLE>
 
- ------------
 
(1) Effective January 1, 1997, the Company adopted a 52/53 week fiscal
    convention for itself and each subsidiary (other than National Propane
    Corporation) pursuant to which the Company's fiscal year (and that of such
    subsidiaries) will end on the Sunday that is closest to December 31. Each
    fiscal year generally will be comprised of four 13-week fiscal quarters,
    although in some years the fourth quarter will represent a 14-week period.
    Accordingly, in 1997 the Company's first fiscal quarter ended on March 30,
    1997, its second fiscal quarter ended on June 29, 1997, its third fiscal
    quarter ended on September 28, 1997 and its 1997 fiscal year ended on
    December 28, 1997. In 1998, the Company's first fiscal quarter ended on
    March 29, 1998, its second fiscal quarter ended on June 28, 1998, its third
    fiscal quarter ended on September 29, 1998 and its fourth fiscal quarter
    ended on January 3, 1999.
 
     During the past two years, the Company has not paid dividends with respect
to its Class A Common Shares or its Class B Common Shares. Because the Company
is predominantly a holding company, its ability to service debt and pay
dividends, including dividends on the Common Shares, is primarily dependent upon
(in addition to its cash, cash equivalents and short term investments
 
                                       18
 

<PAGE>
<PAGE>

on hand) cash flows from its subsidiaries. Under the terms of various indentures
and credit agreements which govern the Company's principal subsidiaries, the
Company's principal subsidiaries are subject to certain restrictions on their
ability to pay dividends and/or make loans or advances to the Company. The
ability of any of the Company's subsidiaries to pay cash dividends and/or make
loans or advances to the Company is also dependent upon the respective abilities
of such entities to achieve sufficient cash flows after satisfying their
respective cash requirements, including debt service, to enable the payment of
such dividends or the making of such loans or advances.
 
8. PURPOSE OF THE OFFER; CERTAIN EFFECTS OF THE OFFER
 
     The Company believes that the purchase of the Shares will benefit the
Company and its stockholders over the long term by enhancing earnings per Share.
The Company also believes that this is an attractive time for the Company to
make such purchases, given its financial condition and outlook and current
market conditions. Prior to the announcement of the Offer, the Company has been
considering a variety of alternatives for the use of excess cash with the goal
of enhancing stockholder value. The Board of Directors has determined that the
Offer accomplishes this objective in an efficient manner.
 
     The Offer also provides stockholders who may have viewed favorably the
opportunity to sell Shares pursuant to the recently withdrawn proposal by two
executive officers of the Company to acquire all of the outstanding Shares of
the Company the opportunity to sell their Shares to the Company.
 
     The Company believes that the Offer will afford to stockholders who are
considering the sale of all or a portion of their Shares the opportunity to
determine the price at which they are willing to sell their Shares and, in the
event the Company accepts such Shares for purchase, to dispose of Shares without
the usual transaction costs associated with a market sale. The Offer gives
stockholders an opportunity to sell their Shares at a price greater than the
prevailing market prices of the Class A Shares prior to the announcement of the
Offer. The Offer will also allow Odd Lot Holders whose Shares are tendered
directly to the Depositary and purchased pursuant to the Offer to avoid the
payment of brokerage commissions and any applicable odd-lot discount payable on
a sale of Shares in a transaction effected on a securities exchange. To the
extent the purchase of Shares in the Offer results in a reduction in the number
of stockholders of record, the costs to the Company for services to stockholders
should be reduced.
 
     The Offer also allows stockholders to sell a portion of their Shares while
retaining a continuing equity interest in the Company. Stockholders who
determine not to accept the Offer will obtain a proportionate increase in their
ownership interest in the Company. After consummation of the Offer, increases or
decreases in net income or losses will likely be reflected in greater increases
or decreases in earnings or losses per Share than is presently the case because
of the smaller number of Shares outstanding thereafter. Consummation of the
Offer will decrease the public float of the Company and will result in an
increase in the percentage of outstanding Shares owned beneficially by the
Company's directors and executive officers. See Section 11. However, the Company
believes that consummation of the Offer will not (i) cause the remaining Shares
to be delisted from the NYSE, (ii) result in the Shares no longer being 'margin
securities' for the purposes of the Federal Reserve Board's margin regulations
or (iii) result in the Shares becoming eligible for deregistration under the
Exchange Act. See Section 15.
 
     This Offer supersedes any other share repurchase program previously
authorized by the Company's Board of Directors. However, the Company may in the
future purchase Shares on the open market, in privately negotiated transactions,
through tender offers or otherwise. Any such purchases may be on the same terms
as, or on terms which are more or less favorable to stockholders than, the terms
of the Offer. Rule 13e-4 under the Exchange Act, however, prohibits the Company
and its affiliates from purchasing any Shares, other than pursuant to the Offer,
until at least ten business days after the Expiration Date. Any future purchases
of Shares by the Company would depend on many factors, including the market
price of the Shares, the results of the Offer, the Company's business and
financial position and general economic and market conditions.
 
                                       19
 

<PAGE>
<PAGE>

     Shares that the Company acquires pursuant to the Offer will become
authorized but unissued Shares and will be available for issuance by the Company
without further stockholder action (except as may be required by applicable law
or the rules of the New York Stock Exchange). Such Shares could be issued
without stockholder approval for among other things, acquisitions, the raising
of additional capital for use in the Company's business, stock dividends or in
connection with employee stock option and other plans or a combination thereof.
 
     The Board of Directors of the Company has unanimously approved the Offer.
However, neither the Company nor its Board of Directors makes any recommendation
to any stockholder as to whether to tender all or any of his or her Shares. Each
stockholder must make his or her own decision as to whether to tender Shares
and, if so, how many Shares to tender and at what price or prices. The Company
has been advised that no director or executive officer of the Company intends to
tender Shares pursuant to the Offer.
 
     Except as disclosed in this Offer to Purchase, the Company has no plans or
proposals which relate to or would result in: (a) the acquisition by any person
of additional securities of the Company or the disposition of securities of the
Company; (b) an extraordinary corporate transaction, such as a merger,
reorganization or liquidation, involving the Company or any of its subsidiaries;
(c) a sale or transfer of a material amount of assets of the Company or any of
its subsidiaries; (d) any change in the present Board of Directors or management
of the Company; (e) any material change in the present dividend rate or policy,
or indebtedness or capitalization of the Company; (f) any other material change
in the Company's corporate structure or business; (g) any change in the
Company's Certificate of Incorporation or By-Laws, as amended, or any actions
which may impede the acquisition of control of the Company by any person; (h) a
class of equity security of the Company being delisted from a national
securities exchange; (i) a class of equity security of the Company becoming
eligible for termination of registration pursuant to Section 12(g)(4) of the
Exchange Act; or (j) the suspension of the Company's obligation to file reports
pursuant to Section 15(d) of the Exchange Act.
 
9. CERTAIN INFORMATION CONCERNING THE COMPANY
 
     The Company is predominantly a holding company which, through its
subsidiaries, is a leading premium beverage company (Snapple Beverage Corp.,
Mistic Brands, Inc. and Cable Car Beverage Corporation), a restaurant franchisor
(Arby's, Inc. d/b/a Triarc Restaurant Group) and a soft drink concentrates
producer (Royal Crown Company, Inc.).
 
     The Company also holds an equity interest in the liquefied petroleum gas
business through National Propane Corporation, the managing general partner of
National Propane Partners, L.P. and its operating subsidiary partnership,
National Propane, L.P.
 
     The Company's corporate predecessor was incorporated in Ohio in 1929. The
Company reincorporated in Delaware, by means of a merger, in June 1994. The
Company's principal executive offices are located at 280 Park Avenue, New York,
New York 10017. Its telephone number is (212) 451-3000.
 
RECENT DEVELOPMENTS
 
     On October 12, 1998, Nelson Peltz, the Chairman and Chief Executive Officer
of the Company, and Peter W. May, the President and Chief Operating Officer of
the Company, made a proposal to acquire all of the outstanding Shares of the
Company that are not owned by them or their affiliates for $18 per Share,
payable in cash and securities. A special committee of the Board of Directors of
the Company was formed to evaluate Messrs. Peltz and May's proposal. However, on
March 10, 1999, the Company announced that Messrs. Peltz and May had decided to
withdraw their offer because they believed it was not in the best interests of
the Company's stockholders at that time.
 
     On February 25, 1999, subsidiaries of the Company completed the sale of
$300 million principal amount of 10 1/4% senior subordinated notes due 2009,
pursuant to Rule 144A of the Securities Act of 1933, as amended, and
concurrently entered into a new $535 million senior
 
                                       20
 

<PAGE>
<PAGE>

secured credit facility. In addition, on such date the Company's subsidiary
RC/Arby's Corporation delivered a notice of redemption to holders of its $275
million principal amount 9 3/4% senior secured notes due 2000. The redemption
will occur on March 30, 1999.
 
     On February 26, 1999, Snapple Beverage Corp. acquired Millrose
Distributors, Inc. ('Millrose') for $17.25 million in cash, subject to
adjustment. Prior to the acquisition, Millrose was the largest non-company owned
distributor of Snapple'r' products and the second largest distributor of
Stewart's'r' products in the United States. Millrose's distribution territory,
which includes parts of New Jersey, is contiguous to that of Mr. Natural, Inc.,
our company-owned New York City and Westchester County distributor. In 1998,
Millrose had net sales of $39 million.
 
     On January 29, 1999, the Company's subsidiary National Propane Corporation
('NPC'), the managing general partner of National Propane Partners, L.P. (the
'Partnership'), announced that it had eliminated the Partnership's quarterly
distribution to common unitholders. NPC also announced that it was considering
various strategic alternatives to maximize the value of the Partnership and is
in active discussions with several third parties concerning a sale or merger of
the Partnership.
 
     The Company and its subsidiary Triarc Consumer Products Group, LLC ('TCPG')
are in the process of closing their accounting records for the consolidated
financial statements of the Company and its subsidiaries ('Triarc's Financial
Statements') and the combined financial statements of TCPG and its subsidiaries
('TCPG's Financial Statements') for the fiscal 1998 year-end and fourth quarter.
While the results of operations of TCPG are not the same as those of the
Company, they represent all of its subsidiaries' 1998 revenues and are a
significant component of the Company's 1998 results of operations. Such
estimates of preliminary 1998 fourth quarter results are subject to any
adjustments that may result from completion of the 1998 fiscal year-end closing
of the accounting records and the preparation of the Company's and TCPG's
Financial Statements and the audits thereon. Accordingly, the estimates for the
1998 fiscal fourth quarter of TCPG and its subsidiaries set forth below are
subject to material adjustment. Undue reliance should not be placed on these
estimates. Based on preliminary unaudited operating results for TCPG, the
initial unaudited estimate of revenues for TCPG for the fiscal quarter ended
January 3, 1999 (comprised of 14 weeks) is $163.0 million and the initial
unaudited estimate of EBITDA (defined as operating profit (loss) plus
depreciation and amortization (excluding amortization of deferred financing
costs)) for TCPG for such quarter falls within a range of $33.0 million to $38.0
million. Revenues for TCPG for the fourth fiscal quarter of 1997 (comprised of
13 weeks) were $158.2 million and EBITDA was $25.5 million.
 
                                       21


<PAGE>
<PAGE>

        SUMMARY UNAUDITED HISTORICAL CONSOLIDATED FINANCIAL INFORMATION
 
     Set forth below is certain summary unaudited historical consolidated 
financial information of the Company and its subsidiaries. The historical 
financial information as of and for the years ended December 31, 1996 and 
December 28, 1997 was derived from the audited consolidated financial 
statements included in the Company's Annual Report on Form 10-K for the year 
ended December 28, 1997 (the 'Form 10-K'). The historical financial operating 
information (other than the ratio of earnings to fixed charges for the nine 
months ended September 27, 1998 and common shares outstanding) for the nine 
months ended September 28, 1997 and September 27, 1998 and the balance sheet 
information as of September 27, 1998 were derived from the unaudited condensed 
consolidated financial statements included in the Company's Quarterly Report 
on Form 10-Q for the quarter ended September 27, 1998 (the 'Form 10-Q').
The historical balance sheet information as of September 28, 1997 was derived
from an unaudited condensed consolidated balance sheet prepared by the Company.
The historical ratio of earnings to fixed charges for the nine months ended 
September 27, 1998 was derived from an unaudited statement of ratio of 
earnings to fixed charges prepared by the Company. The results of such 
operations for the nine months ended September 28, 1997 and September 27, 1998 
are not indicative of what may be expected for the full year due to the 
seasonal nature of the Company's operations. More comprehensive financial 
information is included in the Form 10-K and Form 10-Q reports referred to 
above and the financial information which follows is qualified in its entirety 
by reference to such reports and all of the consolidated financial statements 
and related notes contained therein, copies of which may be obtained as set 
forth in Section 17 'Miscellaneous.'
 
<TABLE>
<CAPTION>
                                                                YEAR ENDED                   NINE MONTHS ENDED
                                                       ----------------------------    ------------------------------
                                                       DECEMBER 31,    DECEMBER 28,    SEPTEMBER 28,    SEPTEMBER 27,
                                                         1996            1997              1997             1998
                                                       ------------    ------------    -------------    -------------
                                                              (IN THOUSANDS, EXCEPT PER SHARE DATA AND RATIO)
<S>                                                    <C>             <C>             <C>              <C>
STATEMENT OF OPERATIONS INFORMATION:
    Revenues........................................     $928,185       $  861,321      $   656,005      $   651,975
    Operating profit (loss).........................      (17,853)(2)       26,962(3)         8,400(5)        61,497(6)
    Income (loss) from continuing operations........      (13,698)(2)      (20,553)(3)      (23,310)(5)       11,916(6)
    Income (loss) before extraordinary items........       (8,485)             165          (21,406)          14,516
    Net income (loss)...............................      (13,901)(2)       (3,616)(3)      (24,360)(5)       14,516(6)
    Income (loss) per share:
         Basic:
              Continuing operations.................         (.46)            (.68)            (.78)             .39
              Discontinued operations...............          .18              .69              .07              .08
              Extraordinary items...................         (.18)            (.13)            (.10)              --
              Net income (loss).....................         (.46)            (.12)            (.81)             .47
         Diluted:
              Continuing operations.................         (.46)            (.68)            (.78)             .37
              Discontinued operations...............          .18              .69              .07              .08
              Extraordinary items...................         (.18)            (.13)            (.10)              --
              Net income (loss).....................         (.46)            (.12)            (.81)             .45
    Weighted average common shares:
         Basic......................................       29,898           30,132           29,959           30,681
         Diluted....................................       29,898           30,132           29,959           32,148
    Ratio of earnings to fixed charges (1)..........           --               --               --              1.5x
    Deficiency of earnings to cover fixed charges
       (1)..........................................       (3,935)         (23,090)         (29,060)              --
BALANCE SHEET INFORMATION (AT END OF PERIOD):
    Working capital.................................      195,175          130,086          126,619          217,095
    Total assets....................................      831,785        1,004,873        1,113,415        1,076,599
    Total assets less unamortized costs in excess of
       net assets of acquired companies.............      630,944          725,648          827,638          805,582
    Total indebtedness..............................      560,221          619,012          721,906          713,446
    Stockholders' equity (deficit)..................        6,765           43,988(4)       (15,140)           6,546
    Book value (deficit) per share..................          .23             1.39             (.50)             .22
    Common shares outstanding.......................       29,884           31,597(4)        30,035           29,310
</TABLE>
 
                                       22
 

<PAGE>
<PAGE>

NOTES TO SUMMARY UNAUDITED HISTORICAL CONSOLIDATED FINANCIAL INFORMATION
 
(1) For purposes of calculating the ratio of earnings to fixed charges or the
    deficiency of earnings to cover fixed charges, 'earnings' consists of income
    (loss) from continuing operations before income taxes and minority interests
    plus fixed charges. 'Fixed charges' consist of (i) interest on all
    indebtedness, including amortization of deferred financing costs and
    original issue discount relating to outstanding long-term debt and (ii) the
    interest portion of rent expense, which is deemed for this purpose to be
    approximately one-third of rent expense.
 
(2) Reflects certain significant charges and credits recorded during the year
    ended December 31, 1996 as follows: $73,100,000 charged to operating loss
    representing a $64,300,000 charge for a reduction in the carrying value of
    long-lived assets impaired or to be disposed and $8,800,000 of facilities
    relocation and corporate restructuring; $1,279,000 charged to loss from
    continuing operations representing the aforementioned $73,100,000 charged to
    operating loss less $77,000,000 of gains on sale of businesses, net and plus
    $5,179,000 of income tax provision relating to the aggregate of the above
    net credits; and $6,695,000 charged to net loss representing the
    aforementioned $1,279,000 charged to loss from continuing operations and a
    $5,416,000 extraordinary charge from the early extinguishment of debt.
 
(3) Reflects certain significant charges and credits recorded during the year
    ended December 28, 1997 as follows: $38,890,000 charged to operating profit
    representing a $31,815,000 charge for acquisition related costs and
    $7,075,000 of facilities relocation and corporate restructuring; $20,444,000
    charged to loss from continuing operations representing the aforementioned
    $38,890,000 charged to operating profit less $4,955,000 of gain on sale of
    businesses, net and $13,491,000 of income tax benefit relating to the
    aggregate of the above net charges; and $4,716,000 charged to net loss
    representing the aforementioned $20,444,000 charged to loss from continuing
    operations less $19,509,000 of gain on disposal of discontinued operations
    and plus a $3,781,000 extraordinary charge from the early extinguishment of
    debt.
 
(4) On November 25, 1997, in connection with a business acquisition, the 
    Company issued 1,566,858 shares of its common stock with a value of 
    $37,409,000 at that date for all of the outstanding stock of such business
    and 154,931 stock options with a value of $2,788,000 at that date in 
    exchange for all of the outstanding stock options of such business 
    resulting in an increase in stockholders' equity of $40,197,000.
 
(5) Reflects certain significant charges recorded during the nine months ended
    September 28, 1997 as follows: $39,790,000 charged to operating profit
    representing a $32,440,000 charge for acquisition related costs and
    $7,350,000 of facilities relocation and corporate restructuring; $24,319,000
    charged to loss from continuing operations representing the aforementioned
    $39,790,000 charged to operating profit less $15,471,000 of income tax
    benefit relating to such charges; and $27,273,000 charged to net loss,
    representing the aforementioned $24,319,000 charged to loss from continuing
    operations and a $2,954,000 extraordinary charge from the early
    extinguishment of debt.
 
(6) Reflects certain significant charges and credits recorded during the nine
    months ended September 27, 1998 as follows: $1,500,000 charged to operating
    profit related to severance arrangements; $3,058,000 credited to income from
    continuing operations representing $6,487,000 of gain on sale of businesses,
    net, less the aforementioned $1,500,000 charged to operating profit and
    $1,929,000 of income tax provision relating to the aggregate of the above
    net credits; $5,658,000 credited to net income, representing the
    aforementioned $3,058,000 credited to income from continuing operations and
    $2,600,000 of gain on disposal of discontinued operations.
 
                                       23


<PAGE>
<PAGE>

         SUMMARY UNAUDITED PRO FORMA CONSOLIDATED FINANCIAL INFORMATION
 
     The following summary unaudited pro forma consolidated financial
information has been prepared by adjusting the Summary Unaudited Historical 
Consolidated Financial Information included elsewhere herein as of and for the 
year ended December 28, 1997 and as of and for the nine months ended September 
27, 1998. The pro forma statement of operations information for the year ended 
December 28, 1997 gives effect to (i) first, (a) the sale of the 355 company-
owned Arby's restaurants on May 5, 1997, (b) the sale of the C&C carbonated 
soft drink line on July 18, 1997, (c) the sale of the Company's specialty dyes 
and chemical subsidiary, C.H. Patrick & Co., Inc., on December 23, 1997, (d) 
the acquisition of Snapple Beverage Corp. ('Snapple') on May 22, 1997 and (e) 
the acquisition of Cable Car Beverage Corporation on November 25, 1997
(collectively, the '1997 Transactions,' each of which is described in detail in 
the Form 10-K); (ii) second, the issuance on February 9, 1998 of the Company's 
zero coupon convertible subordinated debentures due 2018 with an aggregate 
principal amount at maturity of $360,000,000 resulting in proceeds to the 
Company of $100,163,000 before placement fees and other related fees and 
expenses aggregating approximately $4,000,000 and the use of $25,563,000 of 
such proceeds to purchase 1,000,000 of the Company's Shares for 
treasury (collectively, the '1998 Offering,' as described in detail in the 
Form 10-Q), (iii) third, the issuance of $300,000,000 of 10 1/4% senior 
subordinated notes due 2009 (the 'Notes') and the borrowing of $475,000,000 of 
term loans under a new credit facility (the 'New Credit Facility') on February 
25, 1999 and the use of (a) $287,056,000 to redeem the Company's 9 3/4% senior 
secured notes due 2000 (the '9 3/4% Senior Notes') and pay the related 
redemption premium and accrued interest thereon, (b) $285,934,000 to repay 
term loans and accrued interest thereon under a previously existing credit 
facility, (c) $17,250,000 to acquire Millrose Distributors, Inc. ('Millrose') 
and (d) approximately $30,000,000 to pay related fees and expenses 
(collectively, the '1999 Refinancings'), and (iv) fourth, the assumed purchase 
pursuant to the Offer of 5,500,000 Shares at (a) a $16.25 price per share and 
(b) an $18.25 price per share and payment of estimated related fees and 
expenses of $1,000,000. The pro forma balance sheet information as of December 
28, 1997 and the pro forma statement of operations information for the nine 
months ended September 27, 1998 gives effect to (i) first, the 1998 Offering, 
(ii) second, the 1999 Refinancings and (iii) third, the assumed purchase 
pursuant to the Offer of 5,500,000 Shares. The pro forma balance sheet 
information as of September 27, 1998 gives effect to (i) first, the 1999
Refinancings and (ii) second, the Offer. The adjustments to the pro forma
statement of operations information for both periods were determined as if such
transactions occurred on January 1, 1997. The adjustments to the pro forma
balance sheet information as of December 28, 1997 and September 27, 1998 were
determined as if such transactions occurred on each such date, respectively.
Such pro forma adjustments are described in the accompanying Notes to Summary
Unaudited Pro Forma Consolidated Financial Information which should be read in
conjunction with this pro forma information.
 
     The summary unaudited pro forma consolidated financial information should
be read in conjunction with the Summary Unaudited Historical Consolidated 
Financial Information included elsewhere herein and the Company's consolidated 
financial statements and notes thereto in the Form 10-K and Form 10-Q. The 
unaudited pro forma consolidated financial information does not purport to be 
indicative of the actual consolidated financial position or results of 
operations of the Company had such transactions, as applicable, actually been 
consummated on September 27, 1998, December 28, 1997 or January 1, 1997 or of 
the future consolidated financial position or results of operations of the 
Company.
 
     The Offer is subject to certain conditions and there can be no assurance
the Offer will be consummated.
 
                                       24
 

<PAGE>
<PAGE>

 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED DECEMBER 28, 1997
                                            ---------------------------------------------------------------------------
                                                                                               PRO FORMA FOR THE 1997
                                                                              PRO FORMA        TRANSACTIONS, THE 1998
                                                            PRO FORMA       FOR THE 1997         OFFERING, THE 1999
                                                           FOR THE 1997     TRANSACTIONS,           REFINANCINGS
                                             PRO FORMA     TRANSACTIONS   THE 1998 OFFERING         AND THE OFFER
                                            FOR THE 1997   AND THE 1998     AND THE 1999      -------------------------
                                            TRANSACTIONS     OFFERING       REFINANCINGS       AT $16.25     AT $18.25
                                            ------------   ------------   -----------------   -----------   -----------
                                                               (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                         <C>            <C>            <C>                 <C>           <C>
STATEMENT OF OPERATIONS INFORMATION:
     Revenues.............................    $980,255       $980,255         $ 992,543        $ 992,543     $ 992,543
     Operating profit.....................      31,291         31,291            33,112           33,112        33,112
     Loss from continuing operations......     (21,785)       (26,049)          (34,245)         (34,245)      (34,245)
     Loss before extraordinary items......     (21,785)       (26,049)          (34,245)         (34,245)      (34,245)
     Net loss.............................     (21,785)       (26,049)          (34,245)         (34,245)      (34,245)
     Loss per share (basic and diluted):
          Continuing operations...........        (.69)          (.85)            (1.12)           (1.37)        (1.37)
          Discontinued operations.........          --             --                --               --            --
          Extraordinary items.............          --             --                --               --            --
          Net loss........................        (.69)          (.85)            (1.12)           (1.37)        (1.37)
     Weighted average common shares (basic
       and diluted).......................      31,552         30,552            30,552           25,052        25,052
     Deficiency of earnings to cover fixed
       charges............................     (23,651)       (30,314)          (42,187)         (42,187)      (42,187)
</TABLE>
 
<TABLE>
<CAPTION>
                                                                               DECEMBER 28, 1997
                                                            --------------------------------------------------------
                                                                                             PRO FORMA FOR THE 1998
                                                                             PRO FORMA         OFFERING, THE 1999
                                                                            FOR THE 1998          REFINANCINGS
                                                             PRO FORMA        OFFERING           AND THE OFFER
                                                            FOR THE 1998    AND THE 1999    ------------------------
                                                              OFFERING      REFINANCINGS    AT $16.25     AT $18.25
                                                            ------------    ------------    ----------    ----------
<S>                                                         <C>             <C>             <C>           <C>
BALANCE SHEET INFORMATION:
     Working capital.....................................    $   200,686     $  358,369     $  267,994    $  256,994
     Total assets........................................      1,079,473      1,245,388      1,155,013     1,144,013
     Total assets less unamortized costs in excess of net
       assets of acquired companies......................        800,248        954,076        863,701       852,701
     Total indebtedness..................................        719,175        922,675        922,675       922,675
     Stockholders' equity (deficit)......................         18,425          2,524        (87,851)      (98,851)
     Book value (deficit) per share......................            .60            .08          (3.50)        (3.94)
     Common shares outstanding...........................         30,597         30,597         25,097        25,097
</TABLE>
 
                                       25
 

<PAGE>
<PAGE>

 
<TABLE>
<CAPTION>
                                                                        NINE MONTHS ENDED SEPTEMBER 27, 1998
                                                             ----------------------------------------------------------
                                                                                               PRO FORMA FOR THE 1998
                                                                              PRO FORMA          OFFERING, THE 1999
                                                                             FOR THE 1998           REFINANCINGS
                                                              PRO FORMA        OFFERING            AND THE OFFER
                                                             FOR THE 1998    AND THE 1999    --------------------------
                                                               OFFERING      REFINANCINGS     AT $16.25      AT $18.25
                                                             ------------    ------------    -----------    -----------
                                                                  (IN THOUSANDS, EXCEPT PER SHARE DATA AND RATIO)
<S>                                                          <C>             <C>             <C>            <C>
STATEMENT OF OPERATIONS INFORMATION:
     Revenues.............................................     $651,975        $661,596       $ 661,596      $ 661,596
     Operating profit.....................................       61,497          63,369          63,369         63,369
     Income from continuing operations....................       11,352           3,698           3,698          3,698
     Income before extraordinary items....................       13,952           6,298           6,298          6,298
     Net income...........................................       13,952           6,298           6,298          6,298
     Income per share:
          Basic:
            Continuing operations.........................          .37             .12             .15            .15
            Discontinued operations.......................          .09             .09             .10            .10
            Extraordinary items...........................           --              --              --             --
            Net income....................................          .46             .21             .25            .25
          Diluted:
            Continuing operations.........................          .36             .12             .14            .14
            Discontinued operations.......................          .08             .08             .10            .10
            Extraordinary items...........................           --              --              --             --
            Net income....................................          .44             .20             .24            .24
     Weighted average common shares:
          Basic...........................................       30,527          30,527          25,027         25,027
          Diluted.........................................       31,994          31,994          26,494         26,494
     Ratio of earnings to fixed charges...................          1.4x            1.2x            1.2x           1.2x
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                      SEPTEMBER 27, 1998
                                                                           ----------------------------------------
                                                                                            PRO FORMA FOR THE 1999
                                                                                                 REFINANCINGS
                                                                            PRO FORMA           AND THE OFFER
                                                                           FOR THE 1999    ------------------------
                                                                           REFINANCINGS    AT $16.25     AT $18.25
                                                                           ------------    ----------    ----------
<S>                                                                        <C>             <C>           <C>
BALANCE SHEET INFORMATION:
     Working capital....................................................    $   386,157    $  295,782    $  284,782
     Total assets.......................................................      1,262,263     1,171,888     1,160,888
     Total assets less unamortized costs in excess of net assets of
       acquired companies...............................................        980,504       890,129       879,129
     Total indebtedness.................................................        926,148       926,148       926,148
     Stockholders' equity (deficit).....................................         (7,307)      (97,682)     (108,682)
     Book value (deficit) per share.....................................           (.25)        (4.10)        (4.56)
     Common shares outstanding..........................................         29,310        23,810        23,810
</TABLE>
 
                                       26


<PAGE>
<PAGE>

                      NOTES TO SUMMARY UNAUDITED PRO FORMA
                       CONSOLIDATED FINANCIAL INFORMATION
 
     The pro forma adjustments made to adjust historical consolidated statement
of operations information (i) for the year ended December 28, 1997 for the
effects of the 1997 Transactions and the 1998 Offering and (ii) for the nine
months ended September 27, 1998 for the effects of the 1998 Offering are
described in detail in the 'Unaudited Pro Forma Condensed Consolidated Financial
Statements' section of the Company's Amendment No. 1 to a Registration Statement
on Form S-3 as filed with the Securities and Exchange Commission ('SEC') on May
22, 1998 (the 'Amended Form S-3'). In addition to the pro forma adjustments set
forth in the Amended Form S-3, the pro forma statement of operations information
for the year ended December 28, 1997 set forth herein reflects the elimination
of discontinued operations and extraordinary items (which were not required to
be presented for pro forma disclosure purposes in the Amended Form S-3) related
to the 1997 Transactions. The pro forma adjustments made to adjust historical
balance sheet information as of December 28, 1997 for the effects of the 1998
Offering are described in detail in the 'Unaudited Pro Forma Condensed
Consolidated Financial Statements' section of the Company's Registration
Statement on Form S-3 as filed with the SEC on May 5, 1998.
 
     The following notes describe the additional pro forma adjustments relating
to the 1999 Refinancings and the Offer.
 
THE 1999 REFINANCINGS
 
     The pro forma adjustments made to adjust historical statement of operations
information for both periods for the effect of the 1999 Refinancings were:
 
(1) To reflect the results of operations of Millrose net of the elimination of
    sales and cost of sales between the Company and Millrose as follows (in
    thousands):
 
<TABLE>
<CAPTION>
                                                                                             NINE MONTHS
                                                                             YEAR ENDED         ENDED
                                                                            DECEMBER 28,    SEPTEMBER 27,
                                                                                1997            1998
                                                                            ------------    -------------
<S>                                                                         <C>             <C>
Revenues, net of intercompany sales elimination of $23,399 and $20,642...     $ 12,288         $ 9,621
Operating profit.........................................................        1,590           1,699
Net income...............................................................          993           1,635
</TABLE>
 
(2) To increase operating profit by $939,000 and $704,000 for the year ended
    December 28, 1997 and the nine months ended September 27, 1998 to reflect
    the estimated effect of (i) the terminations of two employees and (ii) the
    reductions in salaries of three employees of Millrose (should such employees
    choose to remain with the Company after the acquisition of Millrose). Such
    terminations and reductions are in accordance with a signed agreement
    between such employees and the Company.
 
(3) To reduce operating profit for amortization, on a preliminary basis,
    related to the Millrose Acquisition as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                                             NINE MONTHS
                                                                             YEAR ENDED         ENDED
                                                                            DECEMBER 28,    SEPTEMBER 27,
                                                                                1997            1998
                                                                            ------------    -------------
<S>                                                                         <C>             <C>
To record amortization of costs in excess of net assets of acquired
  companies of $10,742 resulting from the acquisition of Millrose over an
  estimated useful life of 15 years......................................      $ (716)          $(537)
To reverse reported amortization of intangibles prior to the acquisition
  of Millrose............................................................           8               6
                                                                               ------          ------
                                                                               $ (708)          $(531)
                                                                               ------          ------
                                                                               ------          ------
</TABLE>
 
                                       27
 

<PAGE>
<PAGE>

                      NOTES TO SUMMARY UNAUDITED PRO FORMA
               CONSOLIDATED FINANCIAL INFORMATION -- (CONTINUED)
 
(4) To adjust income from continuing operations before taxes (see adjustment (5)
    below) for the effect of the 1999 Refinancings on interest expense as
    follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                                             NINE MONTHS
                                                                             YEAR ENDED         ENDED
                                                                            DECEMBER 28,    SEPTEMBER 27,
                                                                                1997            1998
                                                                            ------------    -------------
<S>                                                                         <C>             <C>
To record interest expense on the Notes at 10 1/4%.......................     $(30,750)       $ (23,063)
To record interest expense at a weighted average interest rate of 8.6% on
  the term loan borrowings initially at $475,000 under the New Credit
  Facility (the 'Term Loans')............................................      (40,563)         (30,027)
To record amortization under the interest rate method on the estimated
  $30,000 of deferred financing costs associated with the Notes and the
  New Credit Facility....................................................       (4,032)          (2,990)
To reverse reported interest expense and, in the 1997 year additional
  interest added in the pro forma adjustments for the 1997 Transactions
  related to the acquisition of Snapple, on the 9 3/4% Senior Notes and
  the term loans under the previous credit agreement.....................       57,095           39,087
To reverse reported amortization and, in the 1997 year additional
  amortization added in the pro forma adjustments for the 1997
  Transactions related to the acquisition of Snapple, of deferred
  financing costs associated with the 9 3/4% Senior Notes and the
  previous credit agreement..............................................        4,561            3,402
                                                                            ------------    -------------
                                                                              $(13,689)       $ (13,591)
                                                                            ------------    -------------
                                                                            ------------    -------------
</TABLE>
 
  If the assumed weighted average interest rate on the term loan borrowings
  under the New Credit Facility changed by .25%, the pro forma interest expense
  would change by $1,181,000 and $874,000 for the year ended December 28, 1997
  and the nine months ended September 27, 1998, respectively.
 
(5) To adjust income from continuing operations for the income tax effect of the
    above pro forma adjustments (1) through (4) relating to the 1999
    Refinancings (in thousands):
 
<TABLE>
<CAPTION>
                                                                                             NINE MONTHS
                                                                             YEAR ENDED         ENDED
                                                                            DECEMBER 28,    SEPTEMBER 27,
                                                                                1997            1998
                                                                            ------------    -------------
<S>                                                                         <C>             <C>
To reflect the income tax benefit related to the interest expense on the
  Notes and Term Loans at the weighted average incremental Federal and
  state income tax rate of 37.1%, based on the expected allocation of
  such new debt by entity................................................     $ 27,953        $  20,805
To reverse the income tax benefit related to the reported interest
  expense and the interest expense added in the pro forma adjustments for
  the weighted average incremental Federal and state income tax rates of
  37.7% and 36.9% for the year ended December 28, 1997 and the nine
  months ended September 27, 1998, respectively, based on the entities to
  which such interest related............................................      (23,255)         (15,695)
To reflect an income tax provision on Millrose's pretax income at
  Millrose's incremental Federal and state incremental income tax rate of
  40.9% during the period from January 1, 1998 to September 30, 1998 and
  reverse an existing income tax benefit of $40. Such provision is not
  reflected in Millrose's 1998 reported results of operations due to its
  Subchapter S status effective January 1, 1998..........................       --                 (767)
</TABLE>
 
                                                  (table continued on next page)
 
                                       28
 

<PAGE>
<PAGE>

                      NOTES TO SUMMARY UNAUDITED PRO FORMA
               CONSOLIDATED FINANCIAL INFORMATION -- (CONTINUED)
 
(table continued from previous page)
 
<TABLE>
<CAPTION>
                                                                                             NINE MONTHS
                                                                             YEAR ENDED         ENDED
                                                                            DECEMBER 28,    SEPTEMBER 27,
                                                                                1997            1998
                                                                            ------------    -------------
<S>                                                                         <C>             <C>
To reflect the income tax provision on pro forma adjustment (2) and an
  income tax provision or benefit on the net increase (decrease) in
  pretax income for the intercompany eliminations in pro forma
  adjustment (1), both at Millrose's incremental Federal and state income
  tax rate of 40.9%......................................................         (429)            (214)
                                                                            ------------    -------------
                                                                              $  4,269        $   4,129
                                                                            ------------    -------------
                                                                            ------------    -------------
</TABLE>
 
     The pro forma adjustments made to adjust historical balance sheet
information as of both dates for the effect of the 1999 Refinancings were:
 
(1) To reflect aggregate net proceeds of $745,000,000 from the issuance of the
    Notes ($300,000,000, including $20,000,000 to affiliates of the Company) and
    borrowings of the term loans under the New Credit Facility ($475,000,000,
    including current portion of $6,550,000), less the payment of estimated
    deferred financing costs ($30,000,000).
 
(2) To reflect aggregate debt repayments and related accrued interest of
    $584,700,000 and $568,402,000 as of December 28, 1997 and September 27,
    1998, respectively, consisting of (i) the repayment of amounts due under
    the previous credit agreement consisting of principal of $296,500,000 and
    $287,298,000, respectively, (including current portion of $12,300,000 and
    $13,096,000, respectively) and accrued interest of $2,028,000 and
    $1,843,000, respectively, and (ii) the early extinguishment of the 9 3/4%
    Senior Notes consisting of principal of $275,000,000 as of both dates and
    accrued interest of $11,172,000 and $4,261,000, respectively.
 
(3) To reflect the acquisition of Millrose for a purchase price of $17,250,000
    allocated in accordance with the purchase method of accounting, on a
    preliminary basis, as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                            DECEMBER 28,    SEPTEMBER 27,
                                                                                1997            1998
                                                                            ------------    -------------
<S>                                                                         <C>             <C>
Working capital..........................................................     $  3,718         $ 5,178
Total assets.............................................................       17,952          18,242
Total assets less unamortized costs in excess of net assets of acquired
  companies..............................................................        5,865           7,500
</TABLE>
 
(4) To reflect (i) the payment of the $7,662,000 redemption premium on the
    9 3/4% Senior Notes (ii) the write-off of $16,866,000 and
    $13,501,000 of previously unamortized deferred financing costs relating to
    the refinanced debt as of December 28, 1997 and September 27, 1998,
    respectively, and (iii) the related income tax benefit of $9,000,000 and
    $7,762,000, as of December 28, 1997 and September 27, 1998, respectively.
 
(5) To reflect the elimination of balances between the Company's receivables and
    Millrose's accounts payable of $186,000 and $311,000 as of December 28, 1997
    and September 27, 1998, respectively.
 
(6) To reflect an adjustment of $373,000 and $452,000 as of December 28, 1997
    and September 27, 1998, respectively, to reduce inventories for the profit
    in inventories from sales by the Company to Millrose.
 
THE OFFER
 
     The pro forma effect of the Offer on the historical statement of operations
information for both periods was limited to adjusting the historical basic and
diluted earnings per share to reflect the reduction in the weighted average
number of basic and diluted shares for the 5,500,000 Shares assumed to be
repurchased pursuant to the Offer. No pro forma adjustment to interest expense
or income is
 
                                       29
 

<PAGE>
<PAGE>

                      NOTES TO SUMMARY UNAUDITED PRO FORMA
               CONSOLIDATED FINANCIAL INFORMATION -- (CONTINUED)
 
required since the cash required to consummate the Offer is available from the
excess proceeds from the 1999 Refinancings for which no interest income had been
assumed in the pro forma adjustments for the 1999 Refinancings.
 
     The pro forma effect of the Offer on the historical balance sheet
information for both periods was to adjust cash and stockholders' equity
(deficit) for the aggregate costs to repurchase the maximum 5,500,000 Shares
pursuant to the Offer ($90,375,000 based on the minimum per share price of
$16.25 and $101,375,000 based on the maximum per share price of $18.25), each
including an estimated $1,000,000 of related fees and expenses. The Offer is
subject to a minimum purchase of 3,500,000 shares, subject to waiver by
the Company in its sole discretion. The book value (deficit)
per share for both periods was adjusted for the 5,500,000 Shares
assumed to be repurchased pursuant to the Offer.
 
     For purposes of calculating the pro forma ratio of earnings to fixed
charges or the deficiency of earnings to cover fixed charges, 'earnings'
consists of pro forma income (loss) from continuing operations before income
taxes and minority interests plus fixed charges. 'Fixed charges' consist of (i)
pro forma interest on all indebtedness, including amortization of deferred
financing costs and original issue discount relating to pro forma long-term debt
and (ii) the interest portion of rent expense, which is deemed for this purpose
to be approximately one-third of rent expense.
 
                                       30


<PAGE>
<PAGE>

     The Company intends to file its Annual Report on Form 10-K for the fiscal
year ended January 3, 1999 (the '1998 Form 10-K') with the Commission on or
about April 5, 1999 and plans to issue a press release at or prior to such time
presenting its financial performance for its fiscal year and quarterly period
ended January 3, 1999. The Company intends to supplement the Issuer Tender Offer
Statement on Schedule 13E-4 (the 'Schedule 13E-4') of which this Offer to
Purchase forms a part to incorporate such financial results. Stockholders are
encouraged to review the 1998 Form 10-K and the supplement in connection with
any decision made with respect to the Offer. Stockholders may obtain a copy of
the 1998 Form 10-K, the Schedule 13E-4 and any supplements and amendments to the
Schedule 13E-4 from the Company in the manner provided in Section 17 under the
heading 'Miscellaneous.'
 
10. SOURCE AND AMOUNT OF FUNDS
 
     Assuming that the Company purchases 5,500,000 Shares pursuant to the Offer
at a price of $18.25 per Share, the Company estimates that the total amount
required by the Company to purchase such Shares and pay related fees and
expenses will be approximately $101.4 million.
 
     The Company will fund the purchase of Shares and the payment of related
fees and expenses from its working capital, a portion of which was received from
dividends paid by certain subsidiaries of the Company. The subsidiaries obtained
the funds for these dividends from cash on hand and from borrowings made under
the Credit Agreement, dated as of February 25, 1999 (the 'Credit Agreement'),
among Snapple Beverage Corp., Mistic Brands Inc., Cable Car Beverage
Corporation, RC/Arby's Corporation and Royal Crown Company, Inc. (collectively,
the 'Borrowers'), the financial institutions party thereto (the 'Lenders') , DLJ
Capital Funding, Inc. as syndication agent for the Lenders, Morgan Stanley
Senior Funding, Inc. as the documentation agent for the Lenders, and The Bank of
New York, as the administrative agent for the Lenders.
 
     The Credit Agreement allows the Borrowers to borrow, on a joint and several
basis, up to $535.0 million. The Borrowers borrowed $475.0 million on February
25, 1999. Outstanding borrowings will bear interest at an applicable margin
plus, at the Borrowers' option, a base rate or a London inter-bank offered rate
('LIBOR'). The applicable margins range from 2.0% to 2.75% for base rate loans
and from 3.0% to 3.75% for LIBOR loans.
 
     Substantially all of the Company's domestic subsidiaries that are not
Borrowers will unconditionally guarantee the Borrowers' obligations under the
Credit Agreement. The representations, warranties, covenants, and conditions
contained in the Credit Agreement are customary to credit facilities of this
nature. The Company currently anticipates that any borrowings under the Credit
Agreement will be repaid out of operating cash flows of the Borrowers.
 
     The preceding description of the Credit Agreement is qualified in its
entirety by reference to the text of the Credit Agreement, which is incorporated
by reference as an exhibit to the Schedule 13E-4. A copy of the Schedule 13E-4
may be obtained from the Commission in the manner provided in Section 17 under
the heading 'Miscellaneous.'
 
11. INTERESTS OF DIRECTORS AND OFFICERS; TRANSACTIONS AND AGREEMENTS CONCERNING
THE SHARES
 
     As of February 28, 1999, the Company had issued and outstanding 29,317,091
Shares. In addition, 3,407,400 Class A Shares were issuable upon the conversion
of Zero Coupon Debentures and 9,125,250 Class A Shares were issuable upon the
exercise of outstanding stock options. The 5,500,000 Shares that the Company is
offering to purchase represent approximately 18.8% of the Shares then
outstanding. As of February 28, 1999, all directors and executive officers of
the Company as a group owned beneficially an aggregate of 9,387,994 Shares or
approximately 28.9% of the Shares then outstanding (including for such purposes,
Shares that may be acquired by such directors and executive officers pursuant to
the exercise of outstanding stock options exercisable within 60 days of the date
hereof) and Nelson Peltz, the Chairman and Chief Executive Officer of the
Company, Peter W. May, President and Chief Operating Officer of the Company, and
their affiliates owned beneficially an aggregate of 8,138,500 Shares or
approximately 25.9% of the Shares outstanding (including for such purposes,
Shares that may be acquired by such directors and
 
                                       31
 

<PAGE>
<PAGE>

executive officers pursuant to the exercise of outstanding stock options
exercisable within 60 days of the date hereof). The Company has been advised
that no director or executive officer intends to tender Shares pursuant to the
Offer. If the Company purchases 5,500,000 Shares pursuant to the Offer and no
director or executive officer of the Company tenders Shares, the percentage of
outstanding Shares owned beneficially by all of the Company's directors and
executive officers as a group would increase to approximately 34.75% of the
Shares then outstanding and the percentage of outstanding Shares owned
beneficially by Messrs. Peltz and May and their affiliates would increase to
approximately 31.5% of the Shares then outstanding (including for such purposes,
Shares that may be acquired by such directors and executive officers pursuant to
the exercise of outstanding stock options exercisable within 60 days of the date
hereof).
 
     Except for outstanding options to purchase Shares granted from time to time
to certain employees (including executive officers) and non-employee directors
of the Company, neither the Company nor, to the best of the Company's knowledge,
any of its affiliates, directors or executive officers, is a party to any
contract, arrangement, understanding or relationship relating, directly or
indirectly, to the Offer with any other person with respect to securities of the
Company, including, but not limited to, any contract, arrangement, understanding
or relationship concerning the transfer or the voting of any such securities,
joint ventures, loan or option arrangements, puts or calls, guaranties of loans,
guaranties against loss or the giving or withholding or proxies, consents or
authorizations.
 
     There have been no transactions in the Shares that were effected during the
last 40 business days by the Company or any of its affiliates, directors or
executive officers.
 
12. REGULATORY APPROVALS
 
     The Company is not aware of any license or regulatory permit that is
material to its business that might be adversely affected by its acquisition of
Shares as contemplated in the Offer or of any approval or other action by any
government or governmental, administrative or regulatory authority or agency,
domestic or foreign, that would be required for the Company's acquisition or
ownership of Shares pursuant to the Offer. Should any such approval or other
action be required, the Company currently contemplates that it will seek such
approval or take such other action. The Company cannot predict whether it may
determine that it is required to delay the acceptance for payment of Shares
tendered pursuant to the Offer pending the outcome of any such matter. There can
be no assurance that any such approval or other action, if needed, would be
obtained or would be obtained without substantial conditions or that the failure
to obtain any such approval or other action might not result in adverse
consequences to the Company's business. The Company intends to make all required
filings under the Exchange Act. The Company's obligation under the Offer to
accept Shares for payment is subject to certain conditions. See Section 6.
 
13. CERTAIN UNITED STATES FEDERAL INCOME TAX CONSEQUENCES
 
     The United States federal income tax discussion set forth below summarizes
the principal United States federal income tax consequences to U.S. Holders (as
defined below) whose Shares are purchased by the Company pursuant to the Offer.
This summary is included for general information only. This summary is based
upon the Internal Revenue Code of 1986, as amended (the 'Code'), existing and
proposed Treasury Regulations promulgated thereunder, rulings, administrative
pronouncements and judicial decisions, changes to which could affect the tax
consequences described herein and could be made on a retroactive basis.
 
     This summary discusses only Shares held as capital assets within the
meaning of section 1221 of the Code. This summary does not address all of the
tax consequences that may be relevant to stockholders in light of their
particular circumstances, or to certain types of stockholders (such as certain
financial institutions, dealers or traders in securities or commodities,
insurance companies, tax-exempt organizations or persons who hold Shares as a
position in a 'straddle' or as part of a 'hedging' or 'conversion' transaction,
or that have a functional currency other than the United States dollar). For
purposes of this summary, a 'U.S. Holder' is a holder of Shares that for
 
                                       32
 

<PAGE>
<PAGE>

United States federal income tax purposes is (i) a citizen or resident of the
United States, (ii) a corporation or partnership created or organized in or
under the law of the United States or any State thereof, (iii) an estate the
income of which is subject to United States federal income taxation regardless
of source, or (iv) a trust whose administration is subject to the primary
supervision of a United States court and which has one or more United States
persons who have authority to control all substantial decisions of the trust. A
'Non-U.S. Holder' is a holder of Shares other than a U.S. Holder. This summary
may not be applicable with respect to Shares acquired as compensation (including
Shares acquired upon the exercise of stock options or which were or are subject
to forfeiture restrictions). This summary also does not address the state, local
or foreign tax consequences of participating in the Offer.
 
     EACH STOCKHOLDER CONSIDERING WHETHER TO TENDER SHARES SHOULD CONSULT ITS
TAX ADVISOR AS TO THE PARTICULAR CONSEQUENCES TO SUCH STOCKHOLDER OF
PARTICIPATION IN THE OFFER.
 
     Purchases of Shares by the Company pursuant to the Offer will be taxable
transactions for United States federal income tax purposes. As a result of any
such purchase, the U.S. Holder will, depending on such stockholder's particular
circumstances, be treated as either having sold or exchanged its Shares or as
having received a dividend distribution from the Company, with the tax
consequences described below.
 
     The Company cannot predict the extent to which the Offer may be
oversubscribed. If the Offer is oversubscribed, proration of tenders pursuant to
the Offer may cause the Company to accept fewer Shares than are tendered.
Therefore, there can be no assurance that a sufficient number of any particular
stockholder's Shares will be purchased pursuant to the Offer to ensure that such
purchase will be treated as a sale or exchange for federal income tax purposes
rather than as a dividend distribution, pursuant to the rules discussed below.
 
     Under Section 302(a) of the Code, a U.S. Holder whose disposition of Shares
pursuant to the Offer satisfies one of the three tests described below
will be treated as having disposed of such Shares in a sale
or exchange. Such stockholder will recognize capital gain
or loss equal to the difference between the cash received and its
tax basis in such Shares. Such capital gain or loss will be long-term capital
gain or loss if the U.S. Holder's holding period for such Shares exceeds one
year as of the date of purchase by the Company pursuant to the Offer. In the
case of a U.S. Holder that is an individual, long-term capital gains will be
subject to a maximum federal income tax rate of 20%. Certain limitations apply
to the deductibility of capital losses by U.S. Holders.
 
     Under the Code, a U.S. Holder whose disposition of Shares pursuant to the
Offer does not satisfy one of the three tests described in the following
paragraph will be treated as receiving a dividend in the amount of the gross
proceeds realized from the disposition, to the extent that the Company has
sufficient current and accumulated earnings and profits. Such a dividend would
be includible in the U.S. Holder's gross income as ordinary income without
reduction for the tax basis of the Shares exchanged, and no loss would be
recognized. In addition, the tax basis of such Shares will generally be added to
the tax basis of any Shares retained by the U.S. Holder. To the extent a
corporate U.S. Holder receives such a dividend, it will be eligible for a
dividends received deduction (subject to applicable limitations) and subject to
the 'extraordinary dividend' rules of the Code. Gross proceeds in excess of the
amount of the Company's current and accumulated earnings and profits will reduce
the U.S. Holder's tax basis in its Shares, and any gross proceeds in excess of 
the U.S. Holder's tax basis in its Shares will be treated as capital gain from
the sale or exchange of Shares.
 
     Under Section 302 of the Code, a U.S. Holder will receive sale or
exchange treatment upon the Company's purchase of Shares
pursuant to the Offer if such U.S. Holder: (i) disposes of
Shares such that there is a 'complete redemption' of such stockholder's equity
interest in the Company, (ii) satisfies a 'substantially disproportionate'
redemption test, or (iii) otherwise demonstrates that the disposition of Shares
is 'not essentially equivalent to a dividend.' In applying each of these tests,
in addition to Shares actually owned by a U.S. Holder, such stockholder will be
deemed to constructively own Shares actually or constructively owned by certain
related entities and individuals, as provided in the rules under section 318(a)
of the Code. In addition, if a U.S. Holder sells Shares to persons other than
the Company at or about the time such stockholder also sells Shares pursuant to
the
 
                                       33
 

<PAGE>
<PAGE>

Offer, and the various sales effected by the stockholder are part of an overall
plan to reduce or terminate such stockholder's proportionate interest in the
Company, then the sales to persons other than the Company may, for federal
income tax purposes, be integrated with the stockholder's exchange of Shares
pursuant to the Offer and, if integrated, should be taken into account in
determining whether the stockholder satisfies any of these tests.
 
     The disposition of Shares by a U.S. Holder pursuant to the Offer will
result in a 'complete redemption' of the U.S. Holder's equity interest in the
Company if all of the Shares actually and constructively owned by the U.S.
Holder are disposed of pursuant to the Offer. In applying the 'complete
redemption' test, certain U.S. Holders may be able to waive the application of
constructive ownership through the family attribution rules, provided that the
provisions of section 302(c) of the Code and the Treasury Regulations thereunder
are complied with.
 
     The disposition of Shares by a U.S. Holder pursuant to the Offer will be
'substantially disproportionate' if the percentage of the outstanding voting
stock of the Company actually and constructively owned by the U.S. Holder
immediately following such disposition (treating all Shares purchased by the
Company pursuant to the Offer as not outstanding) is less than 80% of the
percentage of the outstanding voting stock of the Company actually and
constructively owned by the U.S. Holder immediately before such disposition
(treating all Shares purchased by the Company pursuant to the Offer as
outstanding). Such stockholder's actual and constructive ownership of the
Company's common stock, including both voting and nonvoting stock, must also
meet the 80% requirement of the preceding sentence (on an aggregate basis and by
reference to fair market value).
 
     In order to be 'not essentially equivalent to a dividend,' a disposition of
Shares pursuant to the Offer must result in a 'meaningful reduction' in the U.S.
Holder's proportionate interest in the Company. The IRS has indicated in
published rulings that any reduction in the percentage interest of a stockholder
whose relative stock interest in a publicly held corporation is minimal (an
interest of 1% or less should satisfy this requirement) and who exercises no
control over corporate affairs should constitute such a 'meaningful reduction.'
A U.S. Holder who intends to qualify for sale or exchange treatment by
demonstrating that proceeds received from the Company are 'not essentially
equivalent to a dividend' is strongly urged to consult its tax advisor because
this test will be met only if the reduction in its proportionate interest in the
Company is 'meaningful' given its particular facts and circumstances in the
context of the Offer.
 
     Stockholders, none of whose Shares are exchanged pursuant to the Offer,
will not incur any United States federal income tax liability as a result of the
consummation of the Offer.
 
     See Section 3 for a discussion of backup withholding, and United States
federal income tax withholding as applied to payments made to Non-U.S. Holders.
 
     THE TAX DISCUSSION SET FORTH ABOVE IS INCLUDED FOR GENERAL INFORMATION
ONLY. EACH STOCKHOLDER CONSIDERING WHETHER TO TENDER ITS SHARES IS URGED TO
CONSULT AND RELY ON THE STOCKHOLDER'S OWN TAX ADVISOR AS TO THE PARTICULAR TAX
CONSEQUENCES TO THE STOCKHOLDER OF SELLING SHARES PURSUANT TO THE OFFER,
INCLUDING THE APPLICATION OF FOREIGN, STATE, LOCAL OR OTHER TAX LAWS.
 
14. EXTENSION OF TENDER PERIOD; TERMINATION; AMENDMENTS
 
     The Company expressly reserves the right, in its sole discretion, at any
time or from time to time, and regardless of whether or not any of the events
set forth in Section 6 have occurred or shall be deemed by the Company to have
occurred, to extend the period of time during which the Offer is open by giving
oral or written notice of such extension to the Depositary. There can be no
assurance, however, that the Company will exercise its right to extend the
Offer. During any such extension, all Shares previously tendered and not
purchased or withdrawn will remain subject to the Offer, except to the extent
that such Shares may be withdrawn as set forth in Section 4. The Company also
expressly reserves the right, in its sole discretion, to terminate the Offer and
not accept for payment or pay for any Shares not theretofore accepted for
payment or paid for or, subject to applicable law, to postpone payment for
Shares upon the occurrence of any of the conditions specified in Section 6
hereof by giving oral or written notice of such termination or
 
                                       34
 

<PAGE>
<PAGE>

postponement to the Depositary and making a public announcement thereof.
Additionally, in certain circumstances, if the Company waives any of the
conditions of the Offer set forth in Section 6, it may be required to extend the
Expiration Date of the Offer. The Company's reservation of the right to delay
payment for Shares which it has accepted for payment is limited by Rule
13e-4(f)(5) of the Exchange Act, which requires that the Company pay the
consideration offered or return the Shares tendered promptly after termination
or withdrawal of a tender offer. Subject to compliance with applicable law, the
Company further reserves the right, in its sole discretion, and regardless of
whether any of the events set forth in Section 6 shall have occurred or shall
have been deemed by the Company to have occurred to amend the Offer in any
respect. Amendments to the Offer may be made at any time or from time to time
effected by public announcement thereof, such announcement, in the case of an
extension, to be issued no later than 9:00 a.m., New York City time, on the next
business day after the previously scheduled Expiration Date. Any public
announcement made pursuant to the Offer will be disseminated promptly to
stockholders in a manner reasonably designed to inform stockholders of such
change. Without limiting the manner in which the Company may choose to make a
public announcement, except as required by applicable law (including Rule
13e-4(e)(2) promulgated under the Exchange Act), the Company shall have no
obligation to publish, advertise or otherwise communicate any such public
announcement other than by making a release to Business Wire.
 
     If the Company materially changes the terms of the Offer or the information
concerning the Offer or if it waives a material condition of the Offer, the
Company will extend the Offer to the extent required by Rules 13e-4(d)(2) and
13e-4(e)(2) of the Exchange Act. These rules require that the minimum period
during which an offer must remain open following material changes in the terms
of the offer or information concerning the offer (other than a change in price,
change in the dealer's soliciting fee or a change in percentage of securities
sought) will depend on the facts and circumstances, including the relative
materiality of such terms or information. The Commission has stated that as a
general rule, it is of the view that an offer should remain open for a minimum
of five business days from the date that notice of such a material change is
first published, sent or given. If (i) the Company increases or decreases the
price to be paid for Shares, the Company increases or decreases the Dealer
Manager's fee, the Company increases the number of Shares being sought and such
increase in the number of Shares being sought exceeds 2% of the outstanding
Shares or the Company decreases the number of Shares being sought, and (ii) the
Offer is scheduled to expire at any time earlier than the tenth business day
from, and including, the date that notice of such increase or decrease is first
published, sent or given, the Offer will be extended until the expiration of
such ten business days.
 
15. EFFECTS OF THE OFFER ON THE MARKET FOR SHARES; REGISTRATION UNDER THE
EXCHANGE ACT
 
     The Company's purchase of Shares pursuant to the Offer will reduce the
number of Shares that might otherwise trade publicly and is likely to reduce the
number of stockholders. Nonetheless, the Company believes that there will still
be a sufficient number of Shares outstanding and publicly traded following the
Offer to ensure a continued trading market in the Shares. Based on the published
guidelines of the NYSE, the Company does not believe that its purchase of Shares
pursuant to the Offer will cause its remaining Shares to be delisted from such
exchange.
 
     The Shares are currently 'margin securities' under the rules of the Federal
Reserve Board. This has the effect, among other things, of allowing brokers to
extend credit on the collateral of the Shares. The Company believes that,
following the purchase of Shares pursuant to the Offer, the Shares will continue
to be 'margin securities' for purposes of the Federal Reserve Board's margin
regulations.
 
     The Shares are registered under the Exchange Act, which requires, among
other things, that the Company furnish certain information to its stockholders
and to the Commission and comply with the Commission's proxy rules in connection
with meetings of the Company's stockholders. The Company believes that its
purchase of Shares pursuant to the Offer will not result in the Shares becoming
eligible for deregistration under the Exchange Act.
 
                                       35
 

<PAGE>
<PAGE>

16. FEES AND EXPENSES
 
     Wasserstein Perella & Co., Inc. is acting as financial advisor and Dealer
Manager for the Company in connection with the Offer and will receive a fee of
$100,000 upon commencement of the Offer and $400,000 upon acceptance for payment
of Shares pursuant to the Offer. The Dealer Manager also will be reimbursed by
the Company for certain out-of-pocket expenses, including attorneys' fees, and
will be indemnified against certain liabilities, including liabilities under the
federal securities laws, in connection with the Offer.
 
     The Dealer Manager has rendered and is expected to continue to render
various investment banking and other advisory services to the Company and its
subsidiaries, including acting as a Placement Agent in connection with the
offering of 10 1/4% senior subordinated notes by subsidiaries of the Company.
The Dealer Manager has received, and will continue to receive, customary
compensation from the Company and its subsidiaries for such services.
In addition, the Dealer Manager performed financial advisory services for
Messrs. Peltz and May in connection with their proposal to acquire all of the
outstanding Shares of the Company, which has been withdrawn.
 
     The Company has retained Harris Trust and Savings Bank, as Depositary and
Georgeson & Company Inc. as Information Agent, in connection with the Offer. The
Information Agent may contact stockholders by mail, telephone, telex, telegraph
and personal interviews, and may request brokers, dealers and other nominee
stockholders to forward materials relating to the Offer to beneficial owners.
The Depositary and the Information Agent will receive reasonable and customary
compensation for their services and will also be reimbursed for certain
out-of-pocket expenses. The Company has agreed to indemnify the Depositary and
the Information Agent against certain liabilities, including liabilities under
the federal securities laws, in connection with the Offer. Neither the
Depositary nor the Information Agent has been retained to make solicitations or
recommendations in their respective roles as Depositary and Information Agent.
 
     The Company will not pay any fees or commissions to any broker, dealer or
other person for soliciting tenders of Shares pursuant to the Offer (other than
the fee of the Dealer Manager). The Company will, upon request, reimburse
brokers, dealers, commercial banks and trust companies for reasonable and
customary handling and mailing expenses incurred by them in forwarding materials
relating to the Offer to their customers. No broker, dealer, commercial bank or
trust company has been authorized to act as agent for the Company for the
purpose of the Offer. The Company will pay (or cause to be paid) any stock
transfer taxes on its purchase of Shares, except as otherwise provided in
Instruction 7 in the Letter of Transmittal.
 
17. MISCELLANEOUS
 
     The Company's Annual Report on Form 10-K for the fiscal years ended
December 31, 1996 and December 28, 1997, and the Company's Quarterly Report on
Form 10-Q for the quarterly periods ended September 28, 1997 and September 27,
1998 have been filed with the Commission. The Company's Current Reports on Form
8-K filed on October 13, 1998, October 20, 1998, November 5, 1998, November 12,
1998, February 3, 1999, February 4, 1999, February 26, 1999 and March 11, 1999
have also been filed with the Commission. Copies of such documents may be
obtained from Triarc Companies, Inc.; 280 Park Avenue, New York, New York 10017,
Attention: Investor Relations; Telephone: (212) 451-3000, or from the Company's
web site at http://www.triarc.com.
 
     The Company is subject to the informational filing requirements of the
Exchange Act and in accordance therewith is obligated to file reports and other
information with the Commission relating to its business, financial statements
and other matters. Certain information as of particular dates, concerning the
Company's directors and officers, their remuneration, options granted to them,
the principal holders of the Company's securities and any material interest of
such persons in transactions with the Company is filed with the Commission. The
Company has also filed an Issuer Tender Offer Statement on Schedule 13E-4 with
the Commission, which includes certain additional information with respect to
the Offering. Such reports, as well as such other material, may be inspected and
copies obtained at prescribed rates at the Commission's public reference
facilities at 450 Fifth Street, N.W., Washington, D.C. 20549; and should also be
available for inspection and copying at the Regional Offices of the Commission
at 7 World Trade Center, 13th Floor, New York, New York 10048, and Suite 1400,
Northwestern Atrium Center, 500 West Madison Street, Chicago, Illinois 60661.
Copies of such material may be obtained by mail, upon
 
                                       36
 

<PAGE>
<PAGE>

payment of the Commission's customary fees, from the Commission's Public
Reference Section at 450 Fifth Street, N.W., Washington, D.C. 20549. The
Commission maintains a World Wide Web site on the Internet at http://www.sec.gov
that contains reports, proxy and other information related to registrants that
file electronically with the Commission. Such reports, proxy statements and
other information also should be available for inspection at the offices of the
New York Stock Exchange, 20 Broad Street, New York, New York. The Company's
Schedule 13E-4 may not be available at the Commission's regional offices.
 
     The Offer is not being made to, nor will the Company accept tenders from or
on behalf of, holders of Shares in any state of the United States or any foreign
jurisdiction in which the making of the Offer or the acceptance thereof would
not be in compliance with the laws of such state or foreign jurisdiction. The
Company is not aware of any state or foreign jurisdiction the laws of which
would prohibit the Offer or such acceptance. If the Company becomes aware of any
jurisdiction where the making of the Offer or the tender of Shares is not in
compliance with any applicable law, the Company will make a good faith effort to
comply with such law. If, after such good faith effort, the Company cannot
comply with such law, the Offer will not be made to (nor will tenders be
accepted from or on behalf of) the holders of Shares residing in such
jurisdiction. In those states or foreign jurisdictions where securities, blue
sky or other laws require the Offer to be made by a licensed broker or dealer,
the Offer shall be deemed to be made on behalf of the Company by Wasserstein
Perella & Co., Inc. or one or more registered brokers or dealers licensed under
the laws of such jurisdictions.
 
                                          TRIARC COMPANIES, INC.
 
March 12, 1999
 
                                       37


<PAGE>
<PAGE>

     Manually signed facsimile copies of the Letter of Transmittal will be
accepted. The Letter of Transmittal and certificates for the Shares and any
other required documents should be sent to or delivered by each stockholder or
such stockholder's brokers, dealer, commercial bank, trust company or other
nominee to the Depositary at its address set forth below.
 
                          The Depositary for the Offer is:
 
                            HARRIS TRUST AND SAVINGS BANK
 
<TABLE>
<S>                                     <C>                                     <C>
               By Mail                          Facsimile Transmission              By Hand or Overnight Delivery
    Harris Trust and Savings Bank                   (212) 701-7636                  Harris Trust and Savings Bank
 c/o Harris Trust Company of New York        Confirm Receipt of Facsimile        c/o Harris Trust Company of New York
         Wall Street Station                         by Telephone                           Receive Window
            P.O. Box 1010                           (212) 701-7624                        Wall Street Plaza
    New York, New York 10268-1010                                                     88 Pine Street, 19th Floor
                                                                                       New York, New York 10005
</TABLE>
 
     Please contact the Information Agent at the telephone numbers and address
below with any questions or requests for assistance or additional copies of the
Offer to Purchase, Letter of Transmittal and Notice of Guaranteed Delivery.
 
                       The Information Agent for the Offer is:
 
                        [GEORGESON & COMPANY INC. LOGO]
                               Wall Street Plaza
                            New York, New York 10005
                         (212) 440-9800 (Call Collect)
                                       or
                         CALL TOLL-FREE (800) 223-2064
 
                        The Dealer Manager for the Offer is:

                        WASSERSTEIN PERELLA & CO., INC.
                              31 West 52nd Street
                            New York, New York 10019
                                 (212) 969-2700








<PAGE>



<PAGE>



                             LETTER OF TRANSMITTAL

                        TO TENDER SHARES OF COMMON STOCK

                                      FOR

                             TRIARC COMPANIES, INC.

                       PURSUANT TO ITS OFFER TO PURCHASE
                              DATED MARCH 12, 1999

- ------------------------------------------------------------------------------
THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS EXPIRE AT 12:00 MIDNIGHT,
NEW YORK CITY TIME, ON TUESDAY, APRIL 13, 1999, UNLESS THE OFFER IS EXTENDED.
- ------------------------------------------------------------------------------
 
                 TO: HARRIS TRUST AND SAVINGS BANK, DEPOSITARY
 
<TABLE>
<S>                                         <C>                                         <C>
                 By Mail:                            Facsimile Transmission:                  By Hand or Overnight Delivery:
      Harris Trust and Savings Bank                       (212) 701-7636                      Harris Trust and Savings Bank
   c/o Harris Trust Company of New York                                                    c/o Harris Trust Company of New York
           Wall Street Station                     Confirm Receipt of Facsimile                       Receive Window
              P.O. Box 1010                               by telephone:                             Wall Street Plaza
      New York, New York 10268-1010                       (212) 701-7624                        88 Pine Street, 19th Floor
                                                                                                 New York, New York 10005
</TABLE>
 
     DELIVERY OF THIS LETTER OF TRANSMITTAL AND ALL OTHER DOCUMENTS TO AN
ADDRESS OR TRANSFER OF INSTRUCTIONS TO A FACSIMILE NUMBER OTHER THAN AS SET
FORTH ABOVE WILL NOT CONSTITUTE A VALID DELIVERY.
 
     PLEASE READ THE ENTIRE LETTER OF TRANSMITTAL, INCLUDING THE ACCOMPANYING
INSTRUCTIONS, CAREFULLY BEFORE CHECKING ANY BOX BELOW.
 
     This Letter of Transmittal is to be used if certificates are to be
forwarded herewith or if delivery of Shares (as defined below) is to be made by
book-entry transfer to the Depositary's account at The Depository Trust Company
('DTC' or the 'Book-Entry Transfer Facility') pursuant to the procedures set
forth in Section 3 of the Offer to Purchase.
 
     Stockholders who cannot deliver their Shares and all other documents
required hereby to the Depositary prior to the Expiration Date (as defined in
the Offer to Purchase) must tender their Shares pursuant to the guaranteed
delivery procedure set forth in Section 3 of the Offer to Purchase. See
Instruction 2. Delivery of any required documents to the Company or to the Book
Entry Transfer Facility does not constitute a valid delivery.
 



<PAGE>
<PAGE>



<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------
                                    DESCRIPTION OF SHARES TENDERED
                                       (SEE INSTRUCTIONS 3 AND 4)
- ------------------------------------------------------------------------------------------------------------------------------
NAME(S) AND ADDRESS(ES) OF REGISTERED HOLDER(S) (PLEASE FILL IN, IF BLANK,                   SHARES TENDERED
           EXACTLY AS NAME(S) APPEAR(S) ON SHARE CERTIFICATES)                    (ATTACH ADDITIONAL LIST IF NECESSARY)
- ------------------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>              <C>              <C>
                                                                                             TOTAL NUMBER OF
                                                                                                 SHARES          NUMBER OF
                                                                             CERTIFICATE      REPRESENTED BY       SHARES
                                                                             NUMBER(S)(1)    CERTIFICATE(S)(1)   TENDERED(2)
                                                                            --------------------------------------------------
                                                                            --------------------------------------------------
                                                                            --------------------------------------------------
                                                                            --------------------------------------------------
                                                                            --------------------------------------------------
                                                                            --------------------------------------------------
                                                                            --------------------------------------------------
                                                                            TOTAL SHARES
                                                                            TENDERED:
- ------------------------------------------------------------------------------------------------------------------------------
 INDICATE IN THIS BOX THE ORDER (BY CERTIFICATE NUMBER) IN WHICH SHARES ARE TO BE PURCHASED IN THE EVENT OF PRORATION (3)
 (ATTACH ADDITIONAL SIGNED LIST IF NECESSARY). SEE INSTRUCTION 12.
                       1ST: ____            2ND: ____            3RD: ____            4TH: ____
- ------------------------------------------------------------------------------------------------------------------------------
 (1) Need not be completed by stockholders tendering by book-entry transfer.
 (2) Unless otherwise indicated, it will be assumed that all Shares represented by any certificates delivered to the
     Depositary are being tendered. See Instruction 4.
 (3) If you do not designate an order, then in the event less than all Shares tendered are purchased due to proration, Shares
     will be selected by the Depositary. See Instruction 12.
- ------------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
[ ] CHECK HERE IF TENDERED SHARES ARE BEING DELIVERED BY BOOK-ENTRY TRANSFER TO
    THE DEPOSITARY'S ACCOUNT AT THE BOOK-ENTRY TRANSFER FACILITY AND COMPLETE
    THE FOLLOWING:
 
    Name of Tendering Institution  .............................................
    DTC Account No.  ...........................................................
    Transaction Code No.  ......................................................
 
[ ] CHECK HERE IF TENDERED SHARES ARE BEING DELIVERED PURSUANT TO A NOTICE OF
    GUARANTEED DELIVERY PREVIOUSLY SENT TO THE DEPOSITARY AND COMPLETE THE
    FOLLOWING:
 
    Name(s) of Tendering Stockholder(s)  .......................................
    Date of Execution of Notice of Guaranteed Delivery  ........................
    Name of Institution which Guaranteed Delivery  .............................
 
    If delivery is by book-entry transfer:
    Name of Tendering Institution  .............................................
    DTC Account No.  ...........................................................
    Transaction Code No. .......................................................
 



<PAGE>
<PAGE>



                      NOTE: SIGNATURES MUST BE PROVIDED BELOW
                PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY
 
Ladies and Gentlemen:
 
     The undersigned hereby tenders to Triarc Companies, Inc., a Delaware
corporation (the 'Company'), the above-described shares of the Company's Class
A Common Stock, par value $.10 per share (the 'Class A Shares'),
and/or the Company's Class B Common Stock, par value $.10 per share (the
'Class B Shares' and together with the Class A Shares, the 'Shares'),
pursuant to the Company's offer to purchase up to 5,500,000 Shares at
a price per Share hereinafter set forth, net to the seller in cash, as
specified by stockholders tendering their Shares, upon the terms and
subject to the conditions set forth in the Offer to Purchase dated
March 12, 1999 (the 'Offer to Purchase'), receipt of which is
hereby acknowledged, and in this Letter of Transmittal (which together
constitute the 'Offer').
 
     Subject to and effective upon acceptance for payment of and payment for the
Shares tendered herewith, the undersigned hereby sells, assigns and transfers to
or upon the order of the Company all right, title and interest in and to all the
Shares that are being tendered hereby (and any and all Shares or other
securities issued or issuable in respect thereof (collectively,
'Distributions')) and appoints the Depositary the true and lawful agent and
attorney-in-fact of the undersigned with respect to such Shares and all
Distributions, with full power of substitution (such power of attorney being
deemed to be an irrevocable power coupled with an interest), to
 
     (a) deliver certificates for such Shares and all Distributions or transfer
ownership of such Shares on the account books maintained by the Book-Entry
Transfer Facility, together, in any such case, with all accompanying evidences
of transfer and authenticity, to or upon the order of the Company,
 
     (b) present certificates for such Shares and all Distributions for
cancellation and transfer on the books of the Company, and
 
     (c) receive all benefits and otherwise exercise all rights of beneficial
ownership of such Shares and all Distributions, all in accordance with the terms
of the Offer.
 
     The undersigned hereby represents and warrants that the undersigned has
full power and authority to tender, sell, assign and transfer the Shares
tendered hereby and all Distributions and that, when and to the extent the same
are accepted for payment by the Company, the Company will acquire good,
marketable and unencumbered title thereto, free and clear of all liens,
restrictions, charges, encumbrances, conditional sales agreements or other
obligations relating to the sale or transfer thereof, and the same will not be
subject to any adverse claims. The undersigned will, upon request, execute and
deliver any additional documents deemed by the Depositary or the Company to be
necessary or desirable to complete the sale, assignment and transfer of the
Shares tendered hereby and all Distributions.
 
     The undersigned represents and warrants to the Company that the undersigned
has read and agrees to all of the terms of the Offer. All authority herein
conferred or agreed to be conferred shall not be affected by, and shall survive,
the death or incapacity of the undersigned, and any obligation of the
undersigned hereunder shall be binding upon the heirs, personal representatives,
successors and assigns of the undersigned. Except as stated in the Offer, this
tender is irrevocable.
 
     The undersigned understands that tenders of Shares pursuant to any one of
the procedures described in Section 3 of the Offer to Purchase and in the
Instructions will constitute the undersigned's acceptance of the terms and
conditions of the Offer, including the undersigned's representation and warranty
to the Company that (i) the undersigned has a net long position in the Shares or
equivalent securities being tendered within the meaning of Rule 14e-4
promulgated under the Securities Exchange Act of 1934, as amended (the 'Exchange
Act'), and (ii) the tender of such Shares complies with Rule 14e-4. The
Company's acceptance for payment of Shares tendered pursuant to the Offer will
constitute a binding agreement between the undersigned and the Company upon the
terms and subject to the conditions of the Offer.
 
     All authority herein conferred or agreed to be conferred shall not be
affected by and shall survive the death or incapacity of the undersigned and any
obligation of the undersigned hereunder shall be binding upon the heirs,
personal representatives, successors and assigns of the undersigned. Except as
stated in the Offer, this tender is irrevocable.
 
     The undersigned understands that, provided that a minimum of 3,500,000
Shares are validly tendered and not withdrawn, the Company will determine a
single per Share price (not greater than $18.25 nor less than $16.25 per share)
(the 'Purchase Price') that it will pay for Shares validly tendered and not
withdrawn pursuant to the Offer taking into account the number of Shares so
tendered and the prices specified by tendering stockholders. The undersigned
understands that the Company will select the lowest Purchase Price
 



<PAGE>
<PAGE>



that will allow it to purchase 5,500,000 Shares (or such lesser number of Shares
as are validly tendered and not withdrawn at prices not greater than $18.25 nor
less than $16.25 per Share) pursuant to the Offer. The undersigned understands
that tenders of Shares pursuant to any one of the procedures described in
Section 2 or 3 of the Offer to Purchase and in the instructions hereto will
constitute a binding agreement between the undersigned and the Company upon the
terms and subject to the conditions of the Offer.
 
     The undersigned recognizes that, under certain circumstances set forth in
the Offer to Purchase, the Company may terminate or amend the Offer or may
postpone the acceptance for payment of, or the payment for, Shares tendered, may
not be required to purchase any of the Shares tendered hereby or may accept for
payment fewer than all of the Shares tendered hereby.
 
     Unless otherwise indicated under 'Special Payment Instructions,' please
issue the check for the Purchase Price of any Shares purchased (less the amount
of any federal income or backup withholding tax required to be withheld) and
return any Shares not tendered or not purchased, in the name(s) of the
undersigned (and, in the case of Shares tendered by book-entry transfer, by
credit to the account at the Book-Entry Transfer Facility). Similarly, unless
otherwise indicated under 'Special Delivery Instructions,' please mail the check
for the Purchase Price of any Shares purchased (less the amount of any federal
income or backup withholding tax required to be withheld) and any certificates
for Shares not tendered or not purchased (and accompanying documents, as
appropriate) to the undersigned at the address shown below the undersigned's
signature(s). In the event that both 'Special Payment Instructions' and 'Special
Delivery Instructions' are completed, please issue the check for the Purchase
Price of any Shares purchased (less the amount of any federal income or backup
withholding tax required to be withheld) and return any Shares not tendered or
not purchased in the name(s) of, and mail said check and any certificates to,
the person(s) so indicated. The undersigned recognizes that the Company has no
obligation, pursuant to the 'Special Payment Instructions,' to transfer any
Shares from the name of the registered holder(s) thereof if the Company does not
accept for payment any of the Shares so tendered.
 



<PAGE>
<PAGE>



                        PRICE (IN DOLLARS) PER SHARE AT
                        WHICH SHARES ARE BEING TENDERED

                              (SEE INSTRUCTION 5)
                              CHECK ONLY ONE BOX.
                     IF MORE THAN ONE BOX IS CHECKED, OR IF
                      NO BOX IS CHECKED, THERE IS NO VALID
                               TENDER OF SHARES.
 
                            ------------------------

              SHARES TENDERED AT PRICE DETERMINED BY DUTCH AUCTION
 
[ ] The undersigned wants to maximize the chance of having the Company purchase
    all the Shares the undersigned is tendering (subject to the possibility of
    proration). Accordingly, by checking this ONE box INSTEAD OF ONE OF THE
    PRICE BOXES BELOW, the undersigned hereby tenders Shares and is willing to
    accept the Purchase Price resulting from the Dutch auction tender process.
    This action will result in receiving a price per Share of as low as $16.25
    or as high as $18.25.

                                       OR

   SHARES TENDERED AT PRICE DETERMINED BY STOCKHOLDER
 
     By checking ONE of the boxes below INSTEAD OF THE BOX ABOVE, the
undersigned hereby tenders Shares at the price checked. This action could result
in none of the Shares being purchased if the Purchase Price for the Shares is
less than the price checked. A STOCKHOLDER WHO DESIRES TO TENDER SHARES AT MORE
THAN ONE PRICE MUST COMPLETE A SEPARATE LETTER OF TRANSMITTAL FOR EACH PRICE AT
WHICH SHARES ARE TENDERED. THE SAME SHARES CANNOT BE TENDERED AT MORE THAN ONE
PRICE.
 
        Price (in dollars) per Share at which Shares are being tendered:
 
<TABLE>
                       <S>                <C>
                       $16.25      [ ]    $17.50      [ ]
 
                       $16.50      [ ]    $17.75      [ ]
 
                       $16.75      [ ]    $18.00      [ ]
 
                       $17.00      [ ]    $18.25      [ ]
 
                       $17.25      [ ]
</TABLE>
 



<PAGE>
<PAGE>


 
- -------------------------------------------------------
             SPECIAL PAYMENT INSTRUCTIONS
         (SEE INSTRUCTIONS 1, 4, 6, 7 AND 8)

     To be completed ONLY if the check for the
Purchase Price of Shares purchased (less the amount of
any federal income and backup withholding tax required
to be withheld) or certificates for Shares not
tendered or not purchased are to be issued in the name
of someone other than the undersigned.

Issue  [ ]  Check
       [ ]  Certificates to:
 
Name:  ...............................................
                    (PLEASE PRINT)
 
Address:  ............................................

 .....................................................
                      (ZIP CODE)
 
 .....................................................
 (TAXPAYER IDENTIFICATION OR SOCIAL SECURITY NUMBER)
- --------------------------------------------------------

- --------------------------------------------------------
              SPECIAL DELIVERY INSTRUCTIONS
             (SEE INSTRUCTIONS 1, 6, 7 AND 8)

   To be completed ONLY if the check for the Purchase
Price of Shares purchased (less the amount of any
federal income and backup withholding tax required to
be withheld) or certificates for Shares not tendered
or not purchased are to be mailed to someone other
than the undersigned or to the undersigned at an
address other than that shown below the undersigned's
signature(s).

Mail  [ ]  Check
      [ ]  Certificates to:
 
Name:  ...............................................
                    (PLEASE PRINT)

Address:  ............................................

 ......................................................
                      (ZIP CODE)

- -------------------------------------------------------


                                    ODD LOTS
                              (SEE INSTRUCTION 9)
 
     This section is to be completed ONLY if Shares are being tendered by or on
behalf of a person owning beneficially as of the close of business on March 10,
1999, and continues to own beneficially, an aggregate of fewer than 100 shares.
 
     The undersigned either (check one box):
 
     [ ] was beneficial owner as of the close of business on March 10, 1999, and
         continues to own beneficially, of an aggregate of fewer than 100
         shares; all of which are being tendered, or
 
     [ ] is a broker, dealer, commercial bank, trust company or other nominee
         that (i) is tendering, for the beneficial owners thereof, Shares with
         respect to which it is the record owner, and (ii) believes, based upon
         representations made to it by each such beneficial owner, that such
         beneficial owner owned beneficially as of the close of business on
         March 10, 1999, and continues to own beneficially, an aggregate of
         fewer than 100 Shares and is tendering all of such Shares.
 



<PAGE>
<PAGE>



- --------------------------------------------------------------------------------
                                 SIGN HERE

                   (TO BE COMPLETED BY ALL STOCKHOLDERS)
 
                   (PLEASE ALSO COMPLETE AND RETURN THE
                      ATTACHED SUBSTITUTE FORM W-9)
 
     Must be signed by registered holder(s) exactly as name(s) appear(s) on
stock certificate(s) or on a security position listing or by the person(s)
authorized to become registered holder(s) by certificates and documents
transmitted herewith. If signature is by a trustee, executor, administrator,
guardian, attorney-in-fact, officer of a corporation or other person acting
in a fiduciary or representative capacity, please set forth full title and
see Instruction 6.
 
 ...............................................................................

 ...............................................................................
                          SIGNATURE(S) OF OWNERS
Name(s): ......................................................................
                               (PLEASE PRINT)
 
Capacity (full title): ........................................................
 
Address (include zip code): ...................................................

 ...............................................................................
Area Code and Day Time
Telephone Number: .............................................................
 
Dated: ........................................................................
 
                    GUARANTEE OF SIGNATURE(S), IF REQUIRED
                          (SEE INSTRUCTIONS 1 AND 6)
 
Name of Firm: .................................................................
 
Authorized Signature: .........................................................
 
Dated: ........................................................................

- --------------------------------------------------------------------------------




<PAGE>
<PAGE>



           PLEASE CAREFULLY READ THE IMPORTANT TAX INFORMATION BELOW

<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------------------
                                          PAYER'S NAME: HARRIS TRUST AND SAVINGS BANK
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                 <C>                                                       <C>
SUBSTITUTE                          PART 1 -- PLEASE PROVIDE YOUR TAXPAYER IDENTIFICATION         Social Security Number(s) or 
FORM W-9                            NUMBER IN THE BOX AT RIGHT AND CERTIFY BY SIGNING AND           Employer Identification    
                                    DATING BELOW. See the enclosed 'Guidelines for                         Number(s)           
PLEASE FILL IN YOUR                 Certification of Taxpayer Identification Number on            
NAME AND ADDRESS BELOW              Substitute Form W-9' for instructions.                        ----------------------------
- -----------------------------------------------------------------------------------------------------------------------------------
                                    CERTIFICATION -- UNDER THE PENALTIES OF PERJURY, I CERTIFY
Name .............................  THAT:
                                      (1) The number shown on this form is my correct Taxpayer
 ..................................        Identification Number (or I am waiting for a number      PART 2 --           
Address (Number and Street)               to be issued to me), and                                 Exempt Payees   [ ] 
                                      (2) I am not subject to backup withholding because (a) I     
 ..................................        am exempt from backup withholding, or (b) I have not
City, State and Zip Code                  been notified by the Internal Revenue Service            PART 3 --            
                                          ('IRS') that I am subject to backup withholding as a     Awaiting TIN     [ ] 
                                          result of a failure to report all interest or            
                                          dividends, or (c) the IRS has notified me that I am
DEPARTMENT OF THE TREASURY                no longer subject to backup withholding.
INTERNAL REVENUE SERVICE           ------------------------------------------------------------------------------------------------
                                    CERTIFICATION INSTRUCTIONS -- You must cross out item (2) above if you have been
                                    notified by the IRS that you are subject to backup withholding because of under
                                    reporting interest or dividends on your tax return. However, if after being notified
PAYER'S REQUEST FOR TAXPAYER        by the IRS that you are subject to backup withholding you received another
IDENTIFICATION NUMBER (TIN)         notification from IRS stating that you are no longer subject to backup withholding, do
                                    not cross out item (2). If you are exempt from backup withholding, check the box in
                                    Part 2 above. If you are awaiting a TIN, check the box in Part 3 above and complete
                                    the additional below certification.
                                    -------------------------------------------------------------------------------------------
                                    Signature: .............................................  Date: ......................
- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE>

NOTE: FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP WITHHOLDING
      OF 31% OF ANY PAYMENTS MADE TO YOU PURSUANT HERETO. PLEASE REVIEW THE
      ENCLOSED 'GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER
      ON SUBSTITUTE FORM W-9' FOR ADDITIONAL DETAILS.
 
           YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED
                    THE BOX IN PART 3 OF SUBSTITUTE FORM W-9
 
- --------------------------------------------------------------------------------

             CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER
 
     I certify under penalties of perjury that a taxpayer identification number
has not been issued to me, and either (a) I have mailed or delivered an
application to receive a taxpayer identification number to the appropriate
Internal Revenue Service Center or Social Security Administration Office, or
(b) I intend to mail or deliver an application in the near future. I understand
that if I do not provide a taxpayer identification number by the time of
payment, 31% of all reportable payments made to me will be withheld but that
such amounts will be refunded to me if I then provide a Taxpayer Identification
Number within sixty (60) days.
 
Signature ............................................  Date  .................

- --------------------------------------------------------------------------------





<PAGE>
<PAGE>


                                  INSTRUCTIONS
 
FORMING PART OF THE TERMS AND CONDITIONS OF THE OFFER
 
     1. Guarantee of Signatures. Except as otherwise provided below, all
signatures on this Letter of Transmittal must be guaranteed by a firm that is a
member of a registered national securities exchange or the National Association
of Securities Dealers, Inc., or by a commercial bank or trust company having an
office, branch or agency in the United States, in each case which is a
participant in an approved signature Guarantee Medallion Program (an 'Eligible
Institution'). Signatures on this Letter of Transmittal need not be guaranteed
if (a) this Letter of Transmittal is signed by the registered holder(s) of the
Shares (which term, for purposes of this document, shall include any participant
in the Book-Entry Transfer Facility whose name appears on a security position
listing as the owner of Shares) tendered herewith and such holder(s) has not
completed the box entitled 'Special Payment Instructions' or 'Special Delivery
Instructions' on this Letter of Transmittal or (b) such Shares are tendered for
the account of an Eligible Institution. See Instruction 6.
 
     2. Delivery of Letter of Transmittal and Shares Certificates. This Letter
of Transmittal is to be used either if certificates are to be forwarded herewith
or, unless an Agent's Message (as defined in the Offer to Purchase) is used, if
delivery of Shares is to be made by book-entry transfer pursuant to the
procedures set forth in Section 3 of the Offer to Purchase. Certificates for all
physically delivered Shares, or a confirmation of a book-entry transfer of all
Shares delivered electronically into the Depositary's account at the Book-Entry
Transfer Facility, as well as a properly completed and duly executed Letter of
Transmittal and any other documents required by this Letter of Transmittal, must
be received by the Depositary at one of its addresses set forth on the front
page of this Letter of Transmittal by the Expiration Date (as defined in the
Offer to Purchase).
 
     Stockholders who cannot deliver their Shares and all other required
documents to the Depositary prior to the Expiration Date must tender their
Shares pursuant to the guaranteed delivery procedure set forth in Section 3 of
the Offer to Purchase. Pursuant to such procedure: (a) such tender must be made
by or through an Eligible Institution, (b) a properly completed and duly
executed Notice of Guaranteed Delivery substantially in the form provided by the
Company (with any required signature guarantees) must be received by the
Depositary prior to the Expiration Date and (c) the certificates for such Shares
(or a confirmation of a book-entry transfer of such Shares into the Depositary's
account at the Book-Entry Transfer Facility) together with a properly completed
and duly executed Letter of Transmittal (or manually signed facsimile thereof)
with any required signature guarantees (or, in the case of a book-entry
delivery, an Agent's Message) and any other documents required by this Letter of
Transmittal, must be received by the Depositary no later than 5:00 p.m., New
York City time, within three New York Stock Exchange trading days after the date
of execution of such Notice of Guaranteed Delivery, all as provided in Section 3
of the Offer to Purchase.
 
     THE METHOD OF DELIVERY OF SHARES AND ALL OTHER REQUIRED DOCUMENTS IS AT THE
OPTION AND RISK OF THE TENDERING STOCKHOLDER. IF CERTIFICATES FOR SHARES ARE
SENT BY MAIL, REGISTERED MAIL WITH RETURN RECEIPT REQUESTED, PROPERLY INSURED,
IS RECOMMENDED.
 
     No alternative, conditional or contingent tenders will be accepted.
See Section 1 of the Offer to Purchase. By executing this Letter of
Transmittal, the tendering stockholder waives any right to receive any notice of
the acceptance for payment of the Shares.
 
     3. Inadequate Space. If the space provided herein is inadequate, the
certificate numbers and the number of Shares should be listed on a separate
schedule attached hereto.
 
     4. Partial Tenders (Not Applicable to Stockholders Who Tender by Book-Entry
Transfer.) If fewer than all the Shares represented by any certificate delivered
to the Depositary are to be tendered, fill in the number of Shares which are to
be tendered in the box entitled 'Number of Shares Tendered.' If such Shares are
purchased, a new certificate for the remainder of the Shares represented by the
old certificate will be sent to the person(s) signing this Letter of
Transmittal, unless otherwise provided in the 'Special Payment Instructions' or
'Special Delivery Instructions' boxes on this Letter of Transmittal, as promptly
as practicable following the expiration or termination of the Offer. All Shares
represented by certificates delivered to the Depositary will be deemed to have
been tendered unless otherwise indicated.
 



<PAGE>
<PAGE>


     5. Indication of Price at Which Shares Are Being Tendered. For Shares to be
validly tendered by this Letter of Transmittal, the stockholder must either:
 
          (a) check the box under 'Shares Tendered at Price Determined by Dutch
     Auction'; or
 
          (b) check the box indicating the price per Share at which the
     stockholder is tendering Shares under 'Shares Tendered at Price Determined
     by Stockholder.'
 
     By checking the box under 'Shares Tendered at Price Determined by Dutch
Auction' the stockholder agrees to accept the Purchase Price resulting from the
Dutch auction tender process, which may be as low as $16.25 or as high as $18.25
per Share. By checking a box under 'Shares Tendered at Price Determined by
Stockholder,' the Stockholder acknowledges that doing so could result in none of
the Shares being purchased if the Purchase Price for the Shares is less than the
price checked.
 
     ONLY ONE BOX MAY BE CHECKED. IF MORE THAN ONE BOX IS CHECKED OR IF NO BOX
IS CHECKED, THERE IS NO VALID TENDER OF SHARES. A stockholder wishing to tender
portions of Share holdings at different prices must complete a separate Letter
of Transmittal for each price at which such stockholder wishes to tender each
such portion of such stockholder's Shares. The same Shares cannot be tendered
(unless previously validly withdrawn as provided in Section 4 of the Offer to
Purchase) at more than one price.
 
     6. Signatures on Letter of Transmittal; Stock Powers and Endorsements. If
this Letter of Transmittal is signed by the registered holder(s) of the Shares
tendered hereby, the signature(s) must correspond with the name(s) as written on
the face of the certificates without alteration, enlargement or any change
whatsoever.
 
     If any of the Shares tendered hereby are held of record by two or more
persons, all such persons must sign this Letter of Transmittal.
 
     If any of the Shares tendered hereby are registered in different names on
different certificates, it will be necessary to complete, sign and submit as
many separate Letters of Transmittal (or facsimiles thereof) as there are
different registrations of certificates.
 
     If this Letter of Transmittal is signed by the registered holder(s) of the
Shares tendered hereby, no endorsements of certificates or separate stock powers
are required unless payment of the Purchase Price is to be made to, or Shares
not tendered or not purchased are to be registered, in the name of, any person
other than the registered holder(s), in which case the Certificate(s) evidencing
the Shares tendered hereby must be endorsed or accompanied by appropriate stock
powers, in either case, signed exactly as the name(s) of the registered
holder(s) appear(s) on such certificates. Signatures on any such certificates or
stock powers must be guaranteed by an Eligible Institution. See Instruction 1.
 
     If this Letter of Transmittal is signed by a person other than the
registered holder(s) of the Shares tendered hereby, certificates must be
endorsed or accompanied by appropriate stock powers, in either case, signed
exactly as the name(s) of the registered holder(s) appear(s) on the certificates
for such Shares. Signature(s) on any such certificates or stock powers must be
guaranteed by an Eligible Institution. See Instruction 1.
 
     If this Letter of Transmittal or any certificate or stock power is signed
by a trustee, executor, administrator, guardian, attorney-in-fact, officer of a
corporation or other person acting in a fiduciary or representative capacity,
such person should so indicate when signing, and proper evidence satisfactory to
the Company of the authority of such person so to act must be submitted.
 
     7. Stock Transfer Taxes. The Company will pay or cause to be paid any stock
transfer taxes with respect to the sale and transfer of any Shares to it or its
order pursuant to the Offer. If, however, payment of the Purchase Price is to be
made to, or Shares not tendered or not purchased are to be registered in the
name of, any person other than the registered holder(s), or if tendered Shares
are registered in the name of any person other than the person(s) signing this
Letter of Transmittal, the amount of any stock transfer taxes (whether imposed
on the registered holder(s), such other person or otherwise) payable on account
of the transfer to such person will be deducted from the Purchase Price unless
satisfactory evidence of the payment of such taxes, or exemption therefrom, is
submitted. See Section 5 of the Offer to Purchase. EXCEPT AS PROVIDED IN THIS
INSTRUCTION 7, IT WILL NOT BE NECESSARY TO AFFIX TRANSFER TAX STAMPS TO THE
CERTIFICATES REPRESENTING SHARES TENDERED HEREBY.
 
     8. Special Payment and Delivery Instructions. If the check for the Purchase
Price of any Shares purchased is to be issued, or any Shares not tendered or not
purchased are to be returned, in the name of a person other than the person(s)
signing this Letter of Transmittal or if the check or any certificates for
 



<PAGE>
<PAGE>


Shares not tendered or not purchased are to be mailed to someone other than the
person(s) signing this Letter of Transmittal or to the person(s) signing this
Letter of Transmittal or to an address other than that shown above, then the
boxes captioned 'Description of Shares Tendered' and 'Special Delivery
Instructions' on this Letter of Transmittal should be completed. Stockholders
tendering Shares by book-entry transfer will have any Shares not accepted for
payment returned by crediting the account maintained by such stockholder at the
Book-Entry Transfer Facility.
 
     9. Odd Lots. As described in Section 1 of the Offer to Purchase, if fewer
than all Shares validly tendered at or below the Purchase Price and not
withdrawn prior to the Expiration Date are to be purchased, the Shares purchased
first will consist of all Shares tendered by any stockholder who owned
beneficially an aggregate of fewer than 100 Shares as of the close of business
on March 10, 1999 and on the Expiration Date who validly tendered all such
Shares at or below the Purchase Price. (Partial tenders will not qualify for
this preference and this preference will not be available unless the box
captioned 'Odd Lots' in this Letter of Transmittal and, if applicable, in the
Notice of Guaranteed Delivery is completed).
 
     10. Federal Backup Withholding. To prevent the possible application of
backup federal income tax withholding of 31% of the gross proceeds payable to a
stockholder, each tendering stockholder must provide the Depositary with such
stockholder's correct taxpayer identification number (generally, in the case of
an individual, his or her social security number) by completing the Substitute
Form W-9 set forth above. If the Depositary is not provided with the correct
taxpayer identification number, the stockholder may be subject to penalties
imposed by the IRS and payments that are made to such stockholder pursuant to
the Offer may be subject to backup withholding. For further information
concerning backup withholding and instructions for completing the Substitute
Form W-9 (including how to obtain a taxpayer identification number if you do not
have one and how to complete the Substitute Form W-9 if Shares are held in more
than one name), consult the enclosed Guidelines for Certification of Taxpayer
Identification Number on Substitute Form W-9.
 
     Certain stockholders (including, among others, all corporations and certain
foreign stockholders) are not subject to these backup withholding and reporting
requirements. In order for a foreign stockholder to qualify as an exempt
recipient, such stockholder must submit a Form W-8, signed under penalties of
perjury, attesting to that stockholder's exempt status. A Form W-8 can be
obtained from the Depositary.
 
     See Section 3 of the Offer to Purchase for further explanation.
 
     11. Federal Withholding For Foreign Stockholders. The Depositary will
withhold federal income tax at a rate of 30% from gross proceeds payable
pursuant to the Offer to a foreign stockholder or his agent, unless the
Depositary determines that a reduced rate of withholding is applicable pursuant
to a tax treaty or that an exemption from withholding is applicable because such
gross proceeds payable are effectively connected with the conduct of a trade or
business within the United States. For further explanation, see Section 3 of the
Offer to Purchase. FOREIGN STOCKHOLDERS ARE URGED TO CONSULT THEIR OWN TAX
ADVISORS REGARDING THE APPLICATION OF FEDERAL INCOME TAX WITHHOLDING, INCLUDING
ELIGIBILITY FOR A WITHHOLDING TAX REDUCTION OR EXEMPTION AND THE REFUND
PROCEDURE.
 
     12. Order of Purchase in Event of Proration. As described in Section 1 of
the Offer to Purchase, stockholders may designate the order in which their
Shares are to be purchased in the event of proration. The order of purchase may
affect whether any capital gain or loss recognized on the Shares purchased is
long-term or short-term (depending on the holding period for the Shares
purchased) and the amount of gain or loss recognized for federal income tax
purposes. See Sections 1 and 13 of the Offer to Purchase.
 
     13. Requests for Assistance or Additional Copies. Any questions or requests
for assistance may be directed to the Information Agent or the Dealer Manager at
their respective addresses or telephone numbers set forth below. Requests for
additional copies of the Offer to Purchase, this Letter of Transmittal or other
tender offer materials may also be directed to the Information Agent or the
Dealer Manager and such copies will be furnished promptly at the Company's
expense. Stockholders may also contact their local broker, dealer, commercial
bank or trust company for assistance concerning the Offer.
 
     14. Irregularities. All questions as to the Purchase Price, the form of
documents and the validity, eligibility (including time of receipt) and
acceptance of any tender of Shares will be determined by the Company, in its
sole discretion, and its determination shall be final and binding. The Company
reserves the absolute right to reject any or all tenders of Shares that it
determines are not in proper form or the acceptance for payment of or payment
for Shares that may, in the opinion of the Company's counsel, be unlawful. The
Company also reserves the absolute right to waive any of the conditions to the
Offer or any
 



<PAGE>
<PAGE>


defect or irregularity in any tender of Shares and the Company's interpretation
of the terms and conditions of the Offer (including these instructions) shall be
final and binding. Unless waived, any defects or irregularities in connection
with tenders must be cured within such time as the Company shall determine. None
of the Company, the Dealer Manager, the Depositary, the Information Agent or any
other person shall be under any duty to give notice of any defect or
irregularity in tenders, nor shall any of them incur any liability for failure
to give any such notice. Tenders will not be deemed to have been made until all
defects and irregularities have been cured or waived.
 
     15. Lost or Destroyed Certificate(s). If any Share certificate has been
lost, stolen or destroyed, immediately notify the Depositary in writing. Your
letter should be forwarded along with your properly completed Letter of
Transmittal, all other required documentation and any Share certificates you may
have in your possession. Once written notification of the loss is received by
the Depositary an affidavit of loss and indemnity agreement, along with
instructions which include the cost of replacing the certificate, will be sent
to the shareholder. The tender of Shares cannot be processed until any missing
Share certificates have been replaced.
 
     IMPORTANT: THIS LETTER OF TRANSMITTAL (OR A MANUALLY SIGNED FACSIMILE
THEREOF) TOGETHER WITH SHARE CERTIFICATES OR CONFIRMATION OF A BOOK-ENTRY
TRANSFER AND ALL OTHER REQUIRED DOCUMENTS MUST BE RECEIVED BY THE DEPOSITARY, OR
THE NOTICE OF GUARANTEED DELIVERY MUST BE RECEIVED BY THE DEPOSITARY, PRIOR TO
THE EXPIRATION DATE.
 
                           The Information Agent is:
 
                        [GEORGESON & COMPANY INC. LOGO]
                               Wall Street Plaza
                               New York, New York 10005
                         (212) 440-9800 (Call Collect)
                                       or
                         Call Toll-Free (800) 223-2064
 
                      The Dealer Manager for the Offer is:
 
                        WASSERSTEIN PERELLA & CO., INC.
                              31 West 52nd Street
                               New York, New York 10019
                                 (212) 969-2700





<PAGE>
<PAGE>



            GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                         NUMBER ON SUBSTITUTE FORM W-9
 
     GUIDELINES FOR DETERMINING THE PROPER IDENTIFICATION NUMBER TO GIVE THE
PAYER.  -- Social Security numbers have nine digits separated by two hyphens:
i.e. 000-00-0000. Employer identification numbers have nine digits separated by
only one hyphen: i.e. 00-0000000. The table below will help determine the number
to give the payer.
 
<TABLE>
<CAPTION>
- --------------------------------------------------------------
FOR THIS TYPE OF ACCOUNT:           GIVE THE SOCIAL SECURITY  
                                    NUMBER OF --
- --------------------------------------------------------------
<S>                                 <C>
1. An individual's account          The individual

2.Two or more individuals (joint    The actual owner of the
  account)                          account or, if combined
                                    funds, the first
                                    individual on the
                                    account(l)

3.Custodian account of a minor      The minor(2)
  (Uniform Gift to Minors Act)

4.  A. The usual revocable savings  The grantor- trustee(l)
       trust account (grantor is
       also trustee)

    B. So-called trust account that  The actual owner(l)
       is not a legal or valid
       trust under State law
- --------------------------------------------------------------
<CAPTION>
- --------------------------------------------------------------
                                   GIVE THE EMPLOYER
FOR THIS TYPE OF ACCOUNT:          IDENTIFICATION NUMBER OF
- --------------------------------------------------------------
<S>                                <C>
 5.Sole proprietorship account     The owner(3)

 6.A valid trust, estate, or       The legal entity(4)
   pension trust

 7. Corporate account              The corporation

 8.Religious, charitable, or       The organization
   educational organization
   account

 9. Partnership                    The partnership

10.Association, club or other      The organization
   tax-exempt organization

11.A broker or registered nominee  The broker or nominee

12.Account with the Department of  The public entity
   Agriculture in the name of a
   public entity (such as a State
   or local government, school
   district, or prison) that
   receives agricultural program
   payments.
- --------------------------------------------------------------
</TABLE>

(1) List first and circle the name of the person whose number you furnish. If
    only one person on a joint account has a Social Security number, that
    person's number must be furnished.
 
(2) Circle the minor's name and furnish the minor's Social Security number.
 
(3) Show the name of the owner. You may also enter your business or 'doing
    business as' name. You may use either your Social Security number or
    employer identification number (if you have one).
 
(4) List first and circle the name of the legal trust, estate, or pension trust.
    (Do not furnish the TIN of the personal representative or trustee unless the
    legal entity itself is not designated in the account title.)
 
NOTE: If no name is circled when there is more than one name, the number will be
considered to be that of the first name listed.
 



<PAGE>
<PAGE>


            GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                         NUMBER ON SUBSTITUTE FORM W-9
 
OBTAINING A NUMBER
 
If you do not have a taxpayer identification number or you do not know your
number, obtain Form SS-5, Application for a Social Security Number Card, Or
Form SS-4, Application for Employer Identification Number at the local office of
the Social Security Administration or the Internal Revenue Service and apply for
a number.
 
PAYEES EXEMPT FROM BACKUP WITHHOLDING
 
Payees specifically exempted from backup withholding on ALL payments include the
following:
 
   An organization exempt from tax under section 501(a), or an individual
   retirement plan.
 
   The United States, or any agency or instrumentality thereof.
 
   A State, the District of Columbia, a possession of the United States, or any
   subdivision or instrumentality thereof.
 
   A foreign government, a political subdivision of a foreign government, or any
   agency or instrumentality thereof.
 
   An international organization or any agency, or instrumentality thereof.
 
Other payees that may be exempt from backup withholding include:
 
   A corporation.
 
   A financial institution.
 
   A registered dealer in securities or commodities registered in the U.S., or a
   possession of the U.S.
 
   A real estate investment trust.
 
   A common trust fund operated by a bank under section 584(a).
 
   A trust exempt from tax under Section 664 or described in section 4947.
 
   An entity registered at all times under the Investment Company Act of 1940.
 
   A foreign central bank of issue.
 
   A nominee.
 
   A Futures commission merchant registered with the Commodity Futures Trading
   Commission.
 
Exempt payees described above should file Substitute Form W-9 to avoid possible
erroneous backup withholding. FURNISH YOUR TAXPAYER IDENTIFICATION NUMBER IN
PART 1, CHECK THE BOX IN PART 2 AND SIGN AND DATE THE FORM.
 
IF YOU ARE A NONRESIDENT ALIEN OR A FOREIGN ENTITY NOT SUBJECT TO BACKUP
WITHHOLDING, FILE A COMPLETED FORM W-8 WITH THE PAYER.
 
Certain payments, including certain interest, dividend, and patronage dividend
payments, are also not subject to backup withholding. For details, see, among
other applicable law, sections 6041, 6041A, 6042, 6044, 6045, 6049, 6050A, and
6050N of the Internal Revenue Code, and their regulations.
 
PRIVACY ACT NOTICE. Section 6109 of the Internal Revenue Code requires you to
give your correct TIN to persons who must file information returns with the IRS
to report interest, dividends, and certain other income paid to you. The IRS
uses the numbers for identification purposes and to help verify the accuracy of
your tax return. The IRS may also provide this information to the Department of
Justice for civil and criminal litigation and to cities, states, and the
District of Columbia to carry out their tax laws. You must provide your TIN
whether or not you are required to file a tax return.
 
PENALTIES
 
(1) PENALTY FOR FAILURE TO FURNISH TAXPAYER IDENTIFICATION NUMBER. If you fail
to furnish your taxpayer identification number to a payer, you are subject to a
penalty of $50 for each such failure unless your failure is due to reasonable
cause and not to willful neglect.
 
(2) CIVIL PENALTY FOR FALSE INFORMATION WITH RESPECT TO WITHHOLDING. If you make
a false statement with no reasonable basis which results in no imposition of
backup withholding, you are subject to a penalty of $500.

(3) CRIMINAL PENALTY FOR FALSIFYING INFORMATION. Willfully falsifying
certifications or affirmations may subject you to criminal penalties including
fines and/or imprisonment.
 
FOR ADDITIONAL INFORMATION CONTACT YOUR TAX CONSULTANT OR THE INTERNAL REVENUE
SERVICE.


 






<PAGE>



<PAGE>

                             TRIARC COMPANIES, INC.
                         NOTICE OF GUARANTEED DELIVERY
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)
               OFFER TO PURCHASE FOR CASH UP TO 5,500,000 SHARES
                                OF COMMON STOCK
             PURSUANT TO THE OFFER TO PURCHASE DATED MARCH 12, 1999
 
     The attached form, or a form substantially equivalent to the attached form,
must be used to accept the Offer (as defined below) if certificates for shares
of Common Stock of Triarc Companies, Inc. and all other documents required by
the Letter of Transmittal cannot be delivered to the Depositary prior to the
Expiration Date (as defined in Section 1 of the Offer to Purchase dated March
12, 1999 (the 'Offer to Purchase')) or the procedure for book-entry transfer
cannot be complied with in a timely manner. Such form may be delivered by hand
or transmitted by mail or facsimile to the Depositary. See Section 3 of the
Offer to Purchase.
 
                 TO: HARRIS TRUST AND SAVINGS BANK, DEPOSITARY
 
<TABLE>
<S>                                         <C>                       <C>
                  By Mail:                  Facsimile Transmission:          By Hand or Overnight Delivery:
       Harris Trust and Savings Bank             (212) 701-7636              Harris Trust and Savings Bank
    c/o Harris Trust Company of New York       Confirm Receipt of         c/o Harris Trust Company of New York
            Wall Street Station                   Facsimile by                       Receive Window
               P.O. Box 1010                       Telephone:                      Wall Street Plaza
       New York, New York 10268-1010             (212) 701-7624                88 Pine Street, 19th Floor
                                                                                New York, New York 10005
</TABLE>
 
     DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OTHER THAN
THOSE SHOWN ABOVE OR TRANSMISSION OF INSTRUCTIONS TO A FACSIMILE NUMBER OTHER
THAN THE ONE LISTED ABOVE WILL NOT CONSTITUTE A VALID DELIVERY.
 
     THIS NOTICE OF GUARANTEED DELIVERY IS NOT TO BE USED TO GUARANTEE
SIGNATURES. IF A SIGNATURE ON A LETTER OF TRANSMITTAL IS REQUIRED TO BE
GUARANTEED BY AN ELIGIBLE INSTITUTION UNDER THE INSTRUCTIONS THERETO, SUCH
SIGNATURE GUARANTEE MUST APPEAR IN THE APPLICABLE SPACE PROVIDED IN THE
SIGNATURE BOX ON THE LETTER OF TRANSMITTAL.
 

<PAGE>
<PAGE>

Ladies and Gentlemen:
 
     The undersigned hereby tenders to Triarc Companies, Inc., a Delaware
corporation (the 'Company'), upon the terms and subject to the conditions set
forth in the Offer to Purchase dated March 12, 1999 and the related Letter of
Transmittal (which together constitute the 'Offer'), receipt of which is hereby
acknowledged, the following number of shares of Common Stock of the Company
(such shares are herein referred to as the Shares) pursuant to the guaranteed
delivery procedure set forth in Section 3 of the Offer to Purchase.

               NUMBER OF SHARES BEING TENDERED HEREBY: ________
                            ------------------------
                        PRICE (IN DOLLARS) PER SHARE AT
                        WHICH SHARES ARE BEING TENDERED
                              CHECK ONLY ONE BOX.
                     IF MORE THAN ONE BOX IS CHECKED, OR IF
                      NO BOX IS CHECKED, THERE IS NO VALID
                               TENDER OF SHARES.
              SHARES TENDERED AT PRICE DETERMINED BY DUTCH AUCTION
 
[ ]  The undersigned wants to maximize the chance of having the Company purchase
     all the Shares the undersigned is tendering (subject to the possibility of
     proration). Accordingly, by checking this ONE box INSTEAD OF ONE OF THE
     PRICE BOXES BELOW, the undersigned hereby tenders Shares and is willing to
     accept the Purchase Price resulting from the Dutch auction tender process.
     This action will result in receiving a price per Share of as low as $16.25
     or as high as $18.25.
 
                                       OR
 
               SHARES TENDERED AT PRICE DETERMINED BY STOCKHOLDER
 
     By checking ONE of the boxes below INSTEAD OF THE BOX ABOVE, the
undersigned hereby tenders Shares at the price checked. This action could result
in none of the Shares being purchased if the Purchase Price for the Shares is
less than the price checked. A STOCKHOLDER WHO DESIRES TO TENDER SHARES AT MORE
THAN ONE PRICE MUST COMPLETE A SEPARATE NOTICE OF GUARANTEED DELIVERY FOR EACH
PRICE AT WHICH SHARES ARE TENDERED. THE SAME SHARES CANNOT BE TENDERED AT MORE
THAN ONE PRICE.
 
     Price (in dollars) per Share at which Shares are being tendered:
 
<TABLE>
<S>                                           <C>
          $16.25      [ ]                     $17.50      [ ]
          $16.50      [ ]                     $17.75      [ ]
          $16.75      [ ]                     $18.00      [ ]
          $17.00      [ ]                     $18.25      [ ]
          $17.25      [ ]
</TABLE>
 
                                    ODD LOTS
                (SEE INSTRUCTION 9 OF THE LETTER OF TRANSMITTAL)
 
The undersigned either (check one box):
 
[ ]  was the beneficial owner as of the close of business on March 10, 1999, and
     continues to own beneficially, an aggregate of fewer than 100 Shares, all
     of which are being tendered, or
 
[ ]  is a broker, dealer, commercial bank, trust company or other nominee that
     (i) is tendering, for the beneficial owners thereof, Shares with respect to
     which it is the record owner, and (ii) believes, based upon representations
     made to it by each such beneficial owner that such beneficial owner owned
     beneficially as of the close of business on March 10, 1999, and continues
     to own beneficially, an aggregate of fewer than 100 Shares and is tendering
     all of such Shares.
 

<PAGE>
<PAGE>

Certificate Nos. (if available)
 
______________________________________
 
______________________________________
 
If Shares will be tendered by
book-entry transfer:
 
Name of Tendering Institution: _________________________________________________
 
Account No. ____________________________________ at The Depository Trust Company
 
                                   SIGN HERE
 
         ______________________________________________________________

         ______________________________________________________________
                             Signature(s) of Owners
 
         Name(s): _____________________________________________________
                                 (Please Print)

         Capacity (full title): _______________________________________
 
         Address (include zip code): __________________________________
 
         ______________________________________________________________
 
         Area Code and Day Time
         Telephone Number: ___________
 
         Dated: ______________________
 

<PAGE>
<PAGE>

                                   GUARANTEE
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)
 
     The undersigned, a firm that is a member of a registered national
securities exchange or the National Association of Securities Dealers, Inc., or
a commercial bank or trust company having an office, branch or agency in the
United States, guarantees (a) that the above named person(s) has a net long
position in the Shares tendered hereby within the meaning of Rule 14e-4 under
the Securities Exchange Act of 1934, as amended, (b) that such tender of Shares
complies with Rule 14e-4 and (c) to deliver to the Depositary, at one of the
addresses set forth above, certificate(s) for the Shares tendered hereby,
together with a properly completed and duly executed Letter(s) of Transmittal,
unless an Agent's Message (as defined in the Offer to Purchase) is utilized in
the case of a book-entry transfer, and any other required documents, all within
three New York Stock Exchange, Inc. trading days of the date hereof.
 
     THE ELIGIBLE INSTITUTION THAT COMPLETES THIS FORM MUST COMMUNICATE THE
GUARANTEE TO THE DEPOSITARY AND MUST DELIVER THE LETTER OF TRANSMITTAL AND
CERTIFICATES FOR SHARES TO THE DEPOSITARY WITHIN THE TIME SHOWN HEREIN. THE
FAILURE TO DO SO CAN RESULT IN A FINANCIAL LOSS TO SUCH ELIGIBLE INSTITUTION.
 
         ______________________________________________________________
                                 (Name of Firm)
 
         ______________________________________________________________
                             (Authorized Signature)
 
         ______________________________________________________________
                                     (Name)
 
         ______________________________________________________________
                                   (Address)
 
         ______________________________________________________________
                                   (Zip Code)
 
         ______________________________________________________________
                         (Area Code and Telephone No.)
 
         Dated: _______________________________________________________
 
     DO NOT SEND STOCK CERTIFICATES WITH THIS FORM. YOUR STOCK CERTIFICATES MUST
BE SENT WITH THE LETTER OF TRANSMITTAL.






<PAGE>



<PAGE>

                             TRIARC COMPANIES, INC.

                           OFFER TO PURCHASE FOR CASH
                   UP TO 5,500,000 SHARES OF ITS COMMON STOCK

- --------------------------------------------------------------------------------
       THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL EXPIRE
     AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON TUESDAY, APRIL 13, 1999,
                          UNLESS THE OFFER IS EXTENDED.
- --------------------------------------------------------------------------------
 
To Brokers, Dealers, Commercial                                   March 12, 1999
    Banks, Trust Companies and
    Other Nominees:
 
     We have been appointed by Triarc Companies, Inc., a Delaware corporation
(the 'Company'), to act as Dealer Manager in connection with the Company's offer
to purchase up to 5,500,000 shares of its Common Stock (hereinafter referred to
as the 'Shares'), at prices not greater than $18.25 nor less than $16.25 per
Share, net to the seller in cash, as specified by such stockholders, upon the
terms and subject to the conditions set forth in the Company's Offer to Purchase
dated March 12, 1999 (the 'Offer to Purchase') and the related Letter of
Transmittal (which together constitute the 'Offer').
 
     Provided that a minimum of 3,500,000 Shares are validly tendered and not
withdrawn (which condition may be waived by the Company in its sole discretion),
the Company will determine a single per Share price (not greater than $18.25 nor
less than $16.25 per Share) that it will pay for the Shares validly tendered
pursuant to the Offer and not withdrawn (the 'Purchase Price'), taking into
account the number of Shares so tendered and the prices specified by tendering
stockholders. The Company will select the lowest Purchase Price that will allow
it to purchase 5,500,000 Shares (or such lesser number as are validly tendered
and not withdrawn at prices not greater than $18.25 nor less than $16.25 per
Share) pursuant to the Offer. Upon the terms and subject to the conditions of
the Offer, including the provisions thereof relating to proration, the Company
will purchase all Shares validly tendered at prices at or below the Purchase
Price and not withdrawn prior to the Expiration Date (as defined in the Offer to
Purchase).
 
     For your information and for forwarding to your clients for whom you hold
Shares registered in your name or in the name of your nominee, we are enclosing
the following documents:
 
          1. Offer to Purchase dated March 12, 1999;
 
          2. Letter of Transmittal for your use and for the information of your
     clients, together with Guidelines for Certification of Taxpayer
     Identification Number on Substitute Form W-9 providing information relating
     to backup federal income tax withholding;
 
          3. Notice of Guaranteed Delivery to be used to accept the Offer if the
     Share certificates and all other required documents cannot be delivered to
     the Depositary by the Expiration Date (as defined in the Offer to Purchase)
     or if the procedures for book-entry transfer cannot be completed on a
     timely basis;
 
          4. A form of letter that may be sent to your clients for whose
     accounts you hold Shares registered in your name or in the name of your
     nominee, with space provided for obtaining such clients' instructions with
     regard to the Offer;
 
          5. Letter from Nelson Peltz, Chairman and Chief Executive Officer of
     the Company, and Peter W. May, President and Chief Operating Officer of the
     Company, to stockholders of the Company; and
 
          6. Return envelope addressed to Harris Trust and Savings Bank, the
     Depositary.
 
     WE URGE YOU TO CONTACT YOUR CLIENTS AS PROMPTLY AS POSSIBLE.
 

<PAGE>
<PAGE>

     THE OFFER, THE PRORATION PERIOD AND WITHDRAWAL RIGHTS EXPIRE AT 12:00
MIDNIGHT, NEW YORK CITY TIME, ON TUESDAY, APRIL 13, 1999, UNLESS THE OFFER IS
EXTENDED.
 
     The Company will not pay any fees or commissions to any broker, dealer or
other person for soliciting tenders of Shares pursuant to the Offer (other than
the fee of the Dealer Manager as described in the Offer to Purchase). The
Company will, upon request, reimburse brokers, dealers, commercial banks and
trust companies for reasonable and customary handling and mailing expenses
incurred by them in forwarding materials relating to the Offer to their
customers. The Company will pay all stock transfer taxes applicable to its
purchase of Shares pursuant to the Offer, subject to Instruction 7 of the Letter
of Transmittal.
 
     Any inquiries you may have with respect to the Offer should be addressed
to, and additional copies of the enclosed materials may be obtained from, the
Information Agent or the undersigned at the addresses and telephone numbers set
forth on the back cover of the Offer to Purchase.
 
                                          Very truly yours,
 
                                          WASSERSTEIN PERELLA & CO., INC.
 
     NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL CONSTITUTE YOU
THE AGENT OF THE COMPANY, THE DEALER MANAGER, THE INFORMATION AGENT OR THE
DEPOSITARY, OR AUTHORIZE YOU OR ANY OTHER PERSON TO USE ANY DOCUMENT OR MAKE ANY
STATEMENT ON BEHALF OF ANY OF THEM IN CONNECTION WITH THE OFFER OTHER THAN THE
DOCUMENTS ENCLOSED HEREWITH AND THE STATEMENTS CONTAINED THEREIN.






<PAGE>



<PAGE>

                             TRIARC COMPANIES, INC.

                           OFFER TO PURCHASE FOR CASH
                   UP TO 5,500,000 SHARES OF ITS COMMON STOCK
 
- --------------------------------------------------------------------------------
        THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL EXPIRE
      AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON TUESDAY, APRIL 13, 1999,
                        UNLESS THE OFFER IS EXTENDED.
- --------------------------------------------------------------------------------
 
To Our Clients:
 
     Enclosed for your consideration are the Offer to Purchase dated March 12,
1999 and the related Letter of Transmittal (which together constitute the
'Offer') in connection with the Offer by Triarc Companies, Inc., a Delaware
corporation (the 'Company'), to purchase for cash up to 5,500,000 shares of its
Common Stock (such shares are hereinafter referred to as the 'Shares'), at
prices not greater than $18.25 nor less than $16.25 per Share, net to the seller
in cash, as specified by such stockholders, upon the terms and subject to the
conditions of the Offer.
 
     Provided that a minimum of 3,500,000 Shares are validly tendered and not
withdrawn (which condition may be waived by the Company in its sole discretion),
the Company will determine a single per Share price (not greater than $18.25 nor
less than $16.25 per Share) that it will pay for the Shares validly tendered
pursuant to the Offer and not withdrawn (the 'Purchase Price'), taking into
account the number of Shares so tendered and the prices specified by tendering
stockholders. The Company will select the lowest Purchase Price that will allow
it to purchase 5,500,000 Shares (or such lesser number as are validly tendered
and not withdrawn at prices not greater than $18.25 nor less than $16.25 per
Share) pursuant to the Offer. Upon the terms and subject to the conditions of
the Offer, including the provisions thereof relating to proration, the Company
will purchase all Shares validly tendered at prices at or below the Purchase
Price and not withdrawn prior to the expiration of the Offer. All Shares not
purchased pursuant to the Offer, including Shares tendered at prices in excess
of the Purchase Price and Shares not purchased because of proration, will be
returned to the tendering stockholder at the Company's expense.
 
     We are the holder of record of Shares held for your account. A tender of
such Shares can be made only by us as the holder of record and pursuant to your
instructions. THE LETTER OF TRANSMITTAL IS FURNISHED TO YOU FOR YOUR INFORMATION
ONLY AND CANNOT BE USED BY YOU TO TENDER SHARES HELD BY US FOR YOUR ACCOUNT.
 
     We request instructions as to whether you wish us to tender any or all of
the Shares held by us for your account, upon the terms and subject to the
conditions set forth in the Offer to Purchase and the Letter of Transmittal.
 
     Your attention is invited to the following:
 
          1. You may tender Shares at either the price determined by you (in
     multiples of $.25), not greater than $18.25 nor less than $16.25 per Share,
     or the price determined by 'Dutch auction' as indicated in the attached
     instruction form, net to you in cash.
 
          2. The Offer, the proration period and withdrawal rights expire at
     12:00 Midnight, New York City time, on Tuesday, April 13, 1999, ('the
     Expiration Date') unless the Offer is extended. Your instructions to
     us should be forwarded to us in ample time to permit us to submit
     a tender on your behalf.
 
          3. The Offer is for up to 5,500,000 Shares. Although it has no present
     intention of so doing, the Company reserves the right, in its sole
     discretion but subject to certain applicable legal requirements, to
     purchase more than 5,500,000 Shares pursuant to the Offer. The Offer is
     conditioned upon a minimum of 3,500,000 Shares being tendered (which
     condition may be
 

<PAGE>
<PAGE>

     waived by the Company in its sole discretion) and is subject to certain
     other conditions described in Section 6 of the Offer to Purchase.
 
          4. Any stock transfer taxes applicable to the sale of Shares to the
     Company pursuant to the Offer will be paid by the Company, except as
     otherwise provided in Instruction 7 of the Letter of Transmittal.
 
          5. If you owned beneficially as of the close of business on March 10,
     1999 and on the Expiration Date an aggregate of fewer than 100 Shares and
     you instruct us to tender at or below the Purchase Price on your behalf all
     such Shares (partial tenders will not qualify for this preference) prior to
     the expiration of the Offer and you complete the box captioned 'Odd Lots'
     in the instruction form, all such Shares will be accepted for purchase
     before proration, if any, of the purchase of other Shares properly tendered
     at or below the Purchase Price.
 
     THE BOARD OF DIRECTORS OF THE COMPANY HAS UNANIMOUSLY APPROVED THE OFFER.
HOWEVER, NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION
TO ANY STOCKHOLDER AS TO WHETHER TO TENDER ALL OR ANY SHARES. EACH STOCKHOLDER
MUST MAKE HIS OR HER OWN DECISION AS TO WHETHER TO TENDER SHARES AND, IF SO, HOW
MANY SHARES TO TENDER AND AT WHAT PRICE OR PRICES. THE COMPANY HAS BEEN ADVISED
THAT NO DIRECTOR OR EXECUTIVE OFFICER OF THE COMPANY INTENDS TO TENDER SHARES
PURSUANT TO THE OFFER.
 
     If you wish to have us tender any or all of your Shares, please so instruct
us by completing, executing, detaching and returning to us the instruction form
on the detachable part hereof. An envelope to return your instructions to us is
enclosed. If you authorize tender of your Shares, all such Shares will be
tendered unless otherwise specified on the detachable part hereof. Your
instructions should be forwarded to us in ample time to permit us to submit a
tender on your behalf by the expiration of the Offer.
 
     As described in the Offer to Purchase, if fewer than all Shares validly
tendered at or below the Purchase Price prior to the expiration of the Offer are
to be purchased by the Company, the Company will purchase Shares in the
following order of priority: (a) all Shares tendered at or below the Purchase
Price and not withdrawn prior to the expiration of the Offer by any stockholder
who owned beneficially an aggregate of fewer than 100 Shares, as of the close of
business on March 10, 1999 and on the Expiration Date and who validly tenders
all of such Shares (partial tenders will not qualify for this preference) and
completes the box captioned 'Odd Lots' on the Letter of Transmittal and, if
applicable, on the Notice of Guaranteed Delivery; and (b) then, after purchase
of all of the foregoing Shares, all other Shares validly tendered at or below
the Purchase Price and not withdrawn prior to the expiration of the Offer on a
pro rata basis, if necessary (with appropriate adjustments to avoid purchases of
fractional Shares).
 
     The Offer is not being made to, nor will the Company accept tenders from or
on behalf of, holders of Shares in any state of the United States or any foreign
jurisdiction in which the making of the Offer or the acceptance thereof would
not be in compliance with the laws of such state or foreign jurisdiction. In
those states or foreign jurisdictions the laws of which require that the Offer
be made by a licensed broker or dealer, the Offer shall be deemed to be made on
behalf of the Company by Wasserstein Perella & Co., Inc. or one or more
registered brokers or dealers licensed under the laws of such jurisdictions.
 
                                       2
 

<PAGE>
<PAGE>

            INSTRUCTIONS WITH RESPECT TO OFFER TO PURCHASE FOR CASH
                     UP TO 5,500,000 SHARES OF COMMON STOCK
                                       OF
                             TRIARC COMPANIES, INC.
 
     The undersigned acknowledge(s) receipt of your letter and the enclosed
Offer to Purchase dated March 12, 1999 and the related Letter of Transmittal
(which together constitute the 'Offer'), in connection with the Offer by Triarc
Companies, Inc. (the 'Company') to purchase up to 5,500,000 shares of its Common
Stock (such shares are hereinafter referred to as the 'Shares'), at prices not
greater than $18.25 nor less than $16.25 per Share, net to the undersigned in
cash.
 
     The Company will determine a single per Share price (not greater than
$18.25 nor less than $16.25 per Share) that it will pay for the Shares validly
tendered pursuant to the Offer and not withdrawn (the 'Purchase Price'), taking
into account the number of Shares so tendered and the prices specified by
tendering stockholders. The Company will select the lowest Purchase Price that
will allow it to purchase 5,500,000 Shares (or such lesser number as are validly
tendered at prices not greater than $18.25 nor less than $16.25 per Share)
pursuant to the Offer.
 
     The undersigned hereby instruct(s) you to tender to the Company the number
of Shares indicated below or, if no number is indicated, all Shares held by you
for the account of the undersigned, upon the terms and subject to the conditions
set forth in the Offer to Purchase and the related Letter of Transmittal.
 
     [ ] By checking this box, all Shares held by us for your account, including
         fractional Shares, will be tendered. If fewer than all Shares are to be
         tendered, please check the box and indicate below the aggregate number
         of Shares to be tendered by us.
 
                                  __________ Shares*
 
* Unless otherwise indicated, it will be assumed that all Shares held by us for
  your account are to be tendered.
 
                                    ODD LOTS
 
     [ ] By checking this box, the undersigned represents that the undersigned
         owned beneficially as of the close of business on March 10, 1999, and
         continues to own, an aggregate of fewer than 100 Shares and is
         tendering all of such Shares.
 
                                       3
 

<PAGE>
<PAGE>

                        PRICE (IN DOLLARS) PER SHARE AT
                        WHICH SHARES ARE BEING TENDERED
 
                              CHECK ONLY ONE BOX.
           IF MORE THAN ONE BOX IS CHECKED, OR IF NO BOX IS CHECKED,
                      THERE IS NO VALID TENDER OF SHARES.
                             ------------------
              SHARES TENDERED AT PRICE DETERMINED BY DUTCH AUCTION
 
[ ] The undersigned wants to maximize the chance of having the Company purchase
    all the Shares the undersigned is tendering (subject to the possibility of
    proration). Accordingly, by checking this ONE box INSTEAD OF ONE OF THE
    PRICE BOXES BELOW, the undersigned hereby tenders Shares and is willing to
    accept the Purchase Price resulting from the Dutch auction tender process.
    This action will result in receiving a price per Share of as low as $16.25
    or as high as $18.25.
 
                                       OR
 
               SHARES TENDERED AT PRICE DETERMINED BY STOCKHOLDER
 
     By checking ONE of the boxes below INSTEAD OF THE BOX ABOVE, the
undersigned hereby tenders Shares at the price checked. This action could result
in none of the Shares being purchased if the Purchase Price for the Shares is
less than the price checked. A STOCKHOLDER WHO DESIRES TO TENDER SHARES AT MORE
THAN ONE PRICE MUST COMPLETE A SEPARATE INSTRUCTION FORM FOR EACH PRICE AT WHICH
SHARES ARE TENDERED. THE SAME SHARES CANNOT BE TENDERED AT MORE THAN ONE PRICE.
 
     Price (in dollars) per Share at which Shares are being tendered:
 
<TABLE>
<S>                                   <C>
          $16.25      [ ]             $17.50      [ ]
          $16.50      [ ]             $17.75      [ ]
          $16.75      [ ]             $18.00      [ ]
          $17.00      [ ]             $18.25      [ ]
          $17.25      [ ]
</TABLE>
 
                                   SIGN HERE
 
   --------------------------------------------------------------------------
 
   --------------------------------------------------------------------------
                             Signature(s) of Owners
   Name(s): _________________________________________________________________
                                 (Please Print)
   Capacity (full title): ___________________________________________________

   Address (include zip code): ______________________________________________

                               ______________________________________________
   Area Code and Day Time
   Telephone Number: ___________________________

   Dated: ______________________________________
 
                                       4





<PAGE>



<PAGE>

TRIARC COMPANIES, INC.
280 Park Avenue
New York, New York 10017
 
                                                                  March 12, 1999
 
To Our Stockholders:
 
     Triarc Companies, Inc. (the 'Company') is offering to purchase up to
5,500,000 shares of its Common Stock from its stockholders at prices not greater
than $18.25 nor less than $16.25 per share (the 'Offer'). The Company is
conducting the Offer through a procedure commonly referred to as a 'Dutch
auction'. This procedure allows you to select the price within the $16.25 to
$18.25 price range at which you are willing to sell your shares to the Company.
Also, this procedure allows you to sell all or a portion of your shares of the
Company at a price determined by the 'Dutch auction' process.
 
     Provided that a minimum of 3,500,000 Shares are validly tendered and not
withdrawn (which condition may be waived by the Company in its sole discretion),
the Company will determine a single per share price within that price range (the
'Purchase Price') that will allow it to buy 5,500,000 shares (or such lesser
number of shares as are validly tendered and not withdrawn at prices within that
price range). All of the shares that are validly tendered at prices at or below
the Purchase Price and not withdrawn will, subject to possible proration and
provisions relating to the tender of 'odd lots', be purchased for cash at the
Purchase Price, net to the selling stockholder. All shares which are tendered
and not purchased will be returned to the tendering stockholders at the
Company's expense.
 
     If you do not wish to participate in the Offer, you do not need to take any
action.
 
     The Offer is explained in detail in the enclosed Offer to Purchase and
Letter of Transmittal. If you want to tender your shares, the instructions for
tendering are also set forth in detail in the enclosed materials. We encourage
you to read these materials carefully before making any decision with respect to
the Offer. Each stockholder considering whether to tender all or any shares is
urged to consult and rely on his or her own tax advisor as to the particular tax
consequences to the stockholder of selling shares pursuant to the Offer,
including the application of foreign, state, local or other tax laws.
 
     The Company believes that the purchase of shares of its Common Stock will
benefit the Company and its stockholders over the long term by enhancing
earnings per share. The Company also believes that this is an attractive time to
make such purchases, given its financial condition and outlook and current
market conditions. However, neither the Company nor its Board of Directors makes
any recommendation to any stockholder as to whether to tender all or any shares.
The Company has been advised that no director or executive officer of the
Company intends to tender shares pursuant to the Offer. Any questions or
requests for assistance may be directed to the Information Agent or the Dealer
Manager at their respective addresses or telephone numbers set forth in the
Letter of Transmittal.

                                          Very truly yours,

                                          /s/ NELSON PELTZ
                                          NELSON PELTZ
                                          Chairman and Chief Executive Officer

                                          /s/ PETER W. MAY
                                          PETER W. MAY
                                          President and Chief Operating Officer




<PAGE>



<PAGE>

     This advertisement is neither an offer to purchase nor a solicitation of an
offer to sell securities. The Offer is made only by the Offer to Purchase dated
March 12, 1999 and the related Letter of Transmittal that are being mailed to
holders of Common Stock of Triarc Companies, Inc. and is not being made to, nor
will the Company accept tenders from or on behalf of, such holders in any state
of the United States or any foreign jurisdiction in which the making of the
Offer or the acceptance thereof would not be in compliance with the laws of such
state or foreign jurisdiction. In those states or foreign jurisdictions where
securities, blue sky or other laws require the Offer to be made by a licensed
broker or dealer, the Offer shall be deemed to be made on behalf of the Company
by Wasserstein Perella & Co., Inc. or one or more registered brokers or dealers
licensed under the laws of such jurisdictions.
 
                      NOTICE OF OFFER TO PURCHASE FOR CASH
                                       BY
                             TRIARC COMPANIES, INC.
                                       OF
                   UP TO 5,500,000 SHARES OF ITS COMMON STOCK
 
     Triarc Companies, Inc., a Delaware corporation (the 'Company'), invites its
stockholders to tender shares of its Class A Common Stock, par value $.10 per
share (the 'Class A Shares'), and shares of its Class B Common Stock, par value
$.10 per share (the 'Class B Shares' and together with the Class A Shares, the
'Shares'), at prices not greater than $18.25 nor less than $16.25 per Share, net
to the seller in cash, as specified by such stockholders, upon the terms and
subject to the conditions set forth in the Offer to Purchase dated March 12,
1999 and in the related Letter of Transmittal (which together constitute the
'Offer').
 
     THE OFFER IS CONDITIONED UPON A MINIMUM OF 3,500,000 SHARES BEING VALIDLY
TENDERED AND NOT WITHDRAWN (WHICH CONDITION MAY BE WAIVED BY THE COMPANY IN ITS
SOLE DISCRETION). THE OFFER IS ALSO SUBJECT TO CERTAIN OTHER CONDITIONS SET
FORTH IN SECTION 6 OF THE OFFER TO PURCHASE.
 
- --------------------------------------------------------------------------------
         THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL EXPIRE
       AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON TUESDAY, APRIL 13, 1999
             (THE 'EXPIRATION DATE'), UNLESS THE OFFER IS EXTENDED.
- --------------------------------------------------------------------------------
 
     Provided that a minimum of 3,500,000 Shares are validly tendered and not
withdrawn (which condition may be waived by the Company in its sole discretion),
the Company will determine a single per Share price (not greater than $18.25 nor
less than $16.25 per Share) that it will pay for the Shares validly tendered
pursuant to the Offer and not withdrawn (the 'Purchase Price'), taking into
account the number of Shares so tendered and the prices specified by tendering
stockholders. The Company will select the lowest Purchase Price that will allow
it to purchase 5,500,000 Shares (or such lesser number of Shares as are validly
tendered at prices not greater than $18.25 nor less than $16.25 per Share)
pursuant to the Offer. The Company will pay the Purchase Price for all Shares
validly tendered at prices at or below the Purchase Price and not withdrawn,
upon the terms and subject to the conditions of the Offer, including the
provisions relating to proration. All Shares not purchased pursuant to the
Offer, including Shares tendered at prices greater than the Purchase Price and
Shares not purchased because of proration, will be returned at the Company's
expense to the stockholders who tendered such Shares. The Company reserves the
right to extend the Offer at any time or from time to time by oral or written
notice to Harris Trust and Savings Bank (the 'Depositary'), in which event the
term 'Expiration Date' shall mean the latest time and date to which the Offer is
so extended. Upon the terms and subject to the conditions of the Offer, if more
than 5,500,000 Shares have been validly tendered at or
 

<PAGE>
<PAGE>

below the Purchase Price and not withdrawn prior to the Expiration Date, the
Company will purchase validly tendered Shares in the following order of
priority:
 
          (i) first, all Shares tendered at or below the Purchase Price and not
     withdrawn prior to the Expiration Date by any stockholder who owned
     beneficially an aggregate of fewer than 100 Shares as of the close of
     business on March 10, 1999 and on the Expiration Date who:
 
             (a) validly tenders all of such Shares beneficially owned by such
        stockholder (partial tenders will not qualify for this preference); and
 
             (b) completes the box captioned 'Odd Lots' on the Letter of
        Transmittal and, if applicable, on the Notice of Guaranteed Delivery;
        and
 
          (ii) second, after purchase of all of the foregoing Shares, all other
     Shares validly tendered at or below the Purchase Price and not withdrawn
     prior to the Expiration Date on a pro rata basis, if necessary (with
     appropriate adjustments to avoid purchases of fractional Shares).
 
     Tenders of Shares made pursuant to the Offer may be withdrawn at any time
prior to the Expiration Date and, unless theretofore accepted for payment as
provided in this Offer to Purchase, may also be withdrawn at any time after
12:00 midnight, New York City time on Thursday May 6, 1999. For a withdrawal to
be effective, the Depositary must receive (at its address set forth on the back
cover of the Offer to Purchase) a notice of withdrawal in written or facsimile
transmission form on a timely basis. Such notice of withdrawal must specify the
name of the person who tendered the Shares to be withdrawn, the number of Shares
tendered, the number of Shares to be withdrawn and the name of the registered
holder, if different from that of the person who tendered such Shares. If the
certificates have been delivered or otherwise identified to the Depositary,
then, prior to the release of such certificates, the tendering stockholder must
also submit the serial numbers shown on the particular certificates evidencing
the Shares and the signature on the notice of withdrawal must be guaranteed by
an Eligible Institution (except in the case of Shares tendered by an Eligible
Institution). If Shares have been tendered pursuant to the procedure for
book-entry transfer set forth in Section 3 of the Offer to Purchase, the notice
of withdrawal must specify the name and the number of the account at the
Book-Entry Transfer Facility to be credited with the withdrawn Shares and
otherwise comply with the procedures of such facility. Withdrawals may not be
rescinded, and any Shares properly withdrawn will thereafter be deemed not
tendered for purposes of the Offer. However, withdrawn Shares may be re-tendered
before the Expiration Date by again following any of the procedures described in
Section 3 of the Offer to Purchase.
 
     The Company will be deemed to have accepted for payment (and thereby
purchased) subject to the proration provisions of the Offer, Shares that are
validly tendered and not withdrawn as, if and when it gives oral or written
notice to the Depositary of its acceptance for payment of Shares.
 
     The Company believes that the purchase of the Shares will benefit the
Company and its stockholders over the long term by enhancing earnings per Share.
The Company also believes that this is an attractive time for the Company to
make such purchases, given its financial condition and outlook and current
market conditions. Prior to the announcement of the Offer, the Company has been
considering a variety of alternatives for the use of excess cash with the goal
of enhancing stockholder value. The Board of Directors has determined that the
Offer accomplishes this objective in an efficient manner.
 
     The Company believes that the Offer will afford to stockholders who are
considering the sale of all or a portion of their Shares the opportunity to
determine the price at which they are willing to sell their Shares and, in the
event the Company accepts such Shares for purchase, to dispose of Shares without
the usual transaction costs associated with a market sale. The Offer gives
stockholders an opportunity to sell their Shares at a price greater than the
prevailing market prices of the Class A Shares prior to the announcement of the
Offer. The Offer will also allow stockholders who own beneficially an aggregate
of fewer than 100 Shares to avoid the payment of brokerage commissions and any
applicable odd-lot discount payable on a sale of Shares in a transaction
effected on a securities exchange. To the extent the purchase of Shares in the
Offer
 
                                       2
 

<PAGE>
<PAGE>

results in a reduction in the number of stockholders of record, the costs to the
Company for services to stockholders should be reduced.
 
     THE BOARD OF DIRECTORS OF THE COMPANY HAS UNANIMOUSLY APPROVED THE OFFER.
HOWEVER, NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION
TO ANY STOCKHOLDER AS TO WHETHER TO TENDER ALL OR ANY OF HIS OR HER SHARES. EACH
STOCKHOLDER MUST MAKE HIS OR HER OWN DECISION AS TO WHETHER TO TENDER SHARES
AND, IF SO, HOW MANY SHARES TO TENDER AND AT WHAT PRICE OR PRICES. THE COMPANY
HAS BEEN ADVISED THAT NO DIRECTOR OR EXECUTIVE OFFICER OF THE COMPANY INTENDS TO
TENDER SHARES PURSUANT TO THE OFFER.
 
     The information required by Rule 13e-4(d)(1) of the General Rules and
Regulations under the Securities Exchange Act of 1934, as amended, is contained
in the Offer to Purchase and is incorporated herein by reference.
 
     THE OFFER TO PURCHASE AND THE RELATED LETTER OF TRANSMITTAL CONTAIN
IMPORTANT INFORMATION THAT SHOULD BE READ BEFORE ANY DECISION IS MADE WITH
RESPECT TO THE OFFER. Copies of the Offer to Purchase and the related Letter of
Transmittal are being mailed to record holders of Shares and may be obtained at
the expense of the Company from the Information Agent or the Dealer Manager at
the addresses set forth below.
 
                           The Information Agent is:
 
                        [GEORGESON & COMPANY INC. LOGO]
                               Wall Street Plaza
                            New York, New York 10005
                         (212) 440-9800 (Call Collect)
                                       or
                         CALL TOLL-FREE (800) 223-2064
 
                      The Dealer Manager for the Offer is:
 
                        WASSERSTEIN PERELLA & CO., INC.
                              31 West 52nd Street
                            New York, New York 10019
                                 (212) 969-2700
 
March 12, 1999
 
                                       3





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