ERLY INDUSTRIES INC
PRER14A, 1997-09-12
GRAIN MILL PRODUCTS
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                            SCHEDULE 14A INFORMATION
 
                PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO.   )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [ ]
 
Check the appropriate box:
 
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by 
     Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[X]  Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12

                             ERLY INDUSTRIES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
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     (2)  Aggregate number of securities to which transaction applies:
 
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          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):
 
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[ ]  Fee paid previously with preliminary materials.
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     previously. Identify the previous filing by registration statement number,
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                          [ERLY INDUSTRIES INC. LOGO]

                               September 10, 1997

Dear Fellow Shareholder:

You have probably received from the Powell Group proxy material soliciting your
vote to remove your Board of Directors and to elect their own slate of
handpicked nominees to run your Company. The Powell Group includes Noble
Trenham, his stock brokerage firm First Global Securities, Inc., Nanette Kelley,
her private holding company The Powell Group, and its subsidiary Farmers Rice
Milling, Inc., a direct competitor of ERLY's subsidiary American Rice, Inc.

WE URGE YOU TO DISREGARD THE POWELL GROUP'S PROXY MATERIAL.

Nanette Kelley and Noble Trenham are opportunistic dissidents who distort the
truth and seek to enrich themselves at the expense of other shareholders. Mr.
Trenham and his firm own only twelve shares of ERLY stock but will be paid over
$500,000 by Ms. Kelley's company if the Powell Group wins control of ERLY--at
your expense since Ms. Kelley intends to pass all of the Powell Group's costs on
to ERLY. Ms. Kelley and her company own only 3.6% of the outstanding shares of
the Company--which they bought just six months ago at a price well below the
current market price.

WE ALSO URGE YOU TO READ THE ENCLOSED ERLY INDUSTRIES 1997 ANNUAL
REPORT.

You will then see the results of your Management's successful implementation of
a farsighted program to diversify and strengthen the Company's business. And you
will understand the extent to which many of the Powell Group's claims are simply
false.

You will see, for example, that in the last five years, under the direction of
the current Board of Directors, ERLY has achieved compound annual growth rates
of:

                                    19% in Net Sales
                                    34% in Operating Profits
                                    311% in Shareholders' Equity

This is a record matched by few other companies, public or private. Nothing is
known of the Powell Group's ability to manage similar growth because their
experience is limited to private companies in which they have had no
responsibility to public shareholders and in which their financial statements
and accounting methods are not subject to public scrutiny. But we do know that
not one of their nominees has had any experience running an international
agribusiness of the size and complexity of your Company. Nonetheless, the Powell
Group is attempting to gain control of your Company by making misleading
statements to get your proxy or your vote. Don't be confused. Just take a look
at the FACTS compared to the Powell FICTION.

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                                STOCK PERFORMANCE

Powell FICTION:     The Powell Group claims that ERLY stock has "woefully under
                    performed the stock market."

The FACT:           For the five fiscal years ended March 31, 1997, ERLY's
                    stock outperformed the average return for Nasdaq (U.S.
                    companies) by approximately 50% and the average return for
                    S&P Food Products Index by over 62%.

                              MANAGEMENT EXPERIENCE

Powell FICTION:     The Powell Group wants to replace your current Board of
                    Directors with their purportedly highly-qualified and
                    experienced nominees.

The FACT:           The Powell Group nominees have absolutely no experience in 
                    managing a publicly-held international agribusiness like
                    ERLY. They also have no meaningful experience in marketing
                    and selling branded food products in domestic or
                    international markets. Whatever experience Ms. Kelley has is
                    with a private company that has no accountability to public
                    shareholders and is not subject to public scrutiny of its
                    financial statements or accounting methods. By comparison,
                    your Management has an aggregate of over 230 years of
                    experience in the food business, including a wealth of
                    experience in marketing and selling branded food products in
                    domestic and international markets.

                             MANAGEMENT'S PROPOSALS

Powell FICTION:     ERLY's management is seeking to reduce shareholders' rights 
                    by proposing to eliminate cumulative voting and shareholder
                    action by written consent.

The FACT:           On the contrary, your Management is giving up its right to 
                    ensure the election of at least two members of the Board of
                    Directors through cumulative voting. Your Management is
                    willing to surrender this power so that the Board of
                    Directors will not be hampered by divisiveness or a
                    potential conflict of interest as a result of the election
                    of one or more hostile directors by the Powell Group based
                    on proxies from a minority of shareholders. The proposed
                    elimination of shareholder action by written consent is in
                    direct response to the Powell Group's original proposal to
                    remove directors by written consent and to call a special
                    meeting to elect new directors, a proposal which would have
                    left ERLY without a Board of Directors for an indefinite
                    period of time.



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                                   CREDIBILITY

Powell FICTION:     The Powell Group has gone to great pains to review our 
                    performance over the past ten years. This may lead you to
                    believe that they are long-term investors.

The FACT:           The Powell Group purchased their shares in a private 
                    transaction arranged by Mr. Trenham just six months ago, at
                    a price which was well below today's market price. We don't
                    believe that they are in for the long haul-- rather they are
                    trying not only to get on the band wagon, but to drive away
                    with it as well.

Powell FICTION:     The 3.6% of the outstanding shares that the Powell Group 
                    purchased six months ago is an indication of what they have
                    at stake.

The FACT:           You should be aware that three of the five Powell Group's 
                    nominees for the Board of Directors - namely, Messrs.
                    Cafiero, Seale and Spain - do not individually own a single
                    share of ERLY Industries. By contrast, your Management
                    collectively own almost 38% of the outstanding shares of the
                    Company, more than ten times the stake of the remaining
                    members of the Powell Group, and therefore have ten times
                    more to lose if the Company doesn't prosper - WE ARE NOT
                    SHORT TERM OPPORTUNISTS. The current directors of ERLY are
                    Doug Murphy, Bill Burgess, Bill McFarland, Al Wiener and
                    myself, Gerry Murphy. And our long-term interest in
                    enhancing shareholder value is evident by the growth of the
                    Company under our leadership.

Powell FICTION:     The Powell Group is committed to representing and maximizing
                    the value of your investment.

The FACT:           The Powell Group is not even committed to telling you the 
                    truth. They are willing to hold out false promises and
                    mislead you to get your vote. Here are just a few examples:

              -     On July 17, 1997, Ms. Kelley confronted your Management with
                    her demand to take control of the Board by misrepresenting
                    that she controlled the vote of 51% of the outstanding
                    shares of the Company. In truth, she and her affiliates
                    actually controlled only a small minority of outstanding
                    shares.

              -     A week later, in a document filed with the Securities and 
                    Exchange Commission, Ms. Kelley claimed that the Powell
                    Group was one of the largest privately-owned companies in
                    the southern United States, a blatantly untrue claim which
                    the Powell Group has since not dared to repeat in print
                    after the SEC questioned the basis for that statement. Ms.
                    Kelley now apparently claims that the net worth of her
                    private holding


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<PAGE>   5


                    company, The Powell Group, is only twice that of ERLY and
                    its subsidiaries and that Farmers Rice has annual sales of
                    $50 million, or about 8% of ERLY's consolidated sales for
                    fiscal 1997.

              -     Various statements and materials distributed by the Powell 
                    Group highlight operational experience in the rice business;
                    yet, other statements self- servingly deny any competitive
                    industry conflicts of interest between ERLY and the Powell
                    Group. In fact, the Powell Group's rice-milling subsidiary
                    is a direct competitor of American Rice, Inc., ERLY's
                    subsidiary. Both entities compete for rice from the same
                    farmers in Louisiana and Farmers Rice is a supplier of rice
                    to a major competitor of American Rice in Haiti. There would
                    clearly be numerous conflicts of interest if both entities
                    were managed by the same individuals.

              -     A recent press statement by the Powell Group deliberately 
                    attempts to prejudice your perception of your Management by
                    claiming that the Company spends $1,000,000 a year "to rent
                    a penthouse on Wilshire Boulevard." The fact is that the
                    Company occupies typical corporate office space in Los
                    Angeles (where it has been headquartered for over 25 years)
                    which not only houses the corporate headquarters but also
                    personnel involved in the Company's west coast operations
                    for an annual rent of approximately $300,000. Management
                    believes that the rent is reasonable in relation to the
                    prevailing rental rates for comparable office facilities.

              -     The Powell Group has claimed that it can refinance 
                    $99,000,000 of outstanding mortgage notes of American Rice,
                    Inc. at a lower interest rate. However, the mortgage notes
                    cannot be refinanced at a lower interest rate since they are
                    not currently redeemable and there are substantial
                    prepayment penalties if the notes are prepaid in any event.
                    Further, the prepayment of the notes would result in a
                    write-off and charge against earnings of approximately
                    $5,000,000 of deferred offering costs.

              -     The Powell Group have said they intend to install Nanette 
                    Kelley as chief executive officer and John Spain (one of Ms.
                    Kelley's employees) as managing director of the Company if
                    they win control. Until two years ago, Mr. Spain was manager
                    of a television station in Baton Rouge, Louisiana. He has
                    never run a company like ERLY and has already admitted that
                    neither he nor Ms. Kelley knows anything about the
                    international rice business, a major part of the Company's
                    total business. Ms. Kelley, who is 38 years old, inherited
                    her family-owned company. She also has never run a company
                    like ERLY.

              -     The Powell Group have said they will relocate the Company's 
                    rice business from Houston, Texas, and its corporate and
                    west coast operations headquarters from Los Angeles,
                    California, to Baton Rouge, Louisiana, Ms. Kelley's home
                    town, if they win control of ERLY. The 


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                    success of ERLY, like that of all businesses, is totally
                    dependent on the skill, experience, and dedication of its
                    people and the relations of its people with customers and
                    suppliers. The actions the Powell Group intend to take if
                    they win control of the Company will undoubtedly result in
                    the loss of a number of loyal employees who are vital to the
                    Company's operations. This is particularly important in the
                    Company's international markets, where the Powell Group
                    admits it has no knowledge or experience, and where
                    experience, knowledge, and personal relationships with
                    customers and suppliers are even more critical than in
                    domestic markets.

               -    The Powell Group have said that they expect to spend 
                    $750,000 in their takeover attempt. We assume they may spend
                    even more than that since we are aware they are flying
                    around the country in a private airplane and staying in
                    first-class hotels for meetings with shareholders. If the
                    Powell Group win control of the Company, they intend to
                    force the Company to reimburse Ms. Kelley's company for all
                    of their expenses without even asking for shareholder
                    approval. Most of that money, $505,000 plus expenses, will
                    go to Mr. Trenham's firm for help in soliciting proxies. The
                    Company simply cannot afford to pay all of those expenses,
                    not to mention the impact it would have on earnings and
                    stock value. Ms. Kelley wants to take control of your
                    Company at your expense without having to bear any of the
                    costs of the proxy contest that she and Mr. Trenham have
                    initiated.

               -    The Powell Group claim that the Company has lost its Saudi 
                    Arabia rice market because of litigation with a rice
                    processor. That is simply not true. The Company has
                    alternative processing sources and is continuing to market
                    and sell its branded rice products in the Saudi Arabia
                    market without any reduction in volume.

               DON'T BE PRESSURED OR DECEIVED BY THE POWELL GROUP

You will shortly be receiving your Management's proxy material in which these
issues will be explained in greater detail. We urge you to read the material
carefully. Once you have done so, please mark the WHITE proxy card by voting FOR
each of our proposals and sign, date and return it in the envelope provided. We
appreciate your ongoing support.

If you have any questions or comments, please feel free to call MacKenzie
Partners, Inc. which is assisting us with our solicitation, at (800) 322-2885.

Sincerely,

/s/ GERALD D. MURPHY 
Gerald D. Murphy
Chairman

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