PRE PAID LEGAL SERVICES INC
424B3, 1996-11-15
INSURANCE CARRIERS, NEC
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PROSPECTUS                                  Prospectus Filed
                                            Pursuant to Rule 424(b)(3)
                                            Registration Statement No. 333-15047

                          PRE-PAID LEGAL SERVICES, INC.

                                  COMMON STOCK


       This  Prospectus  relates to up to 328,531 shares of common stock,  $0.01
par value per share  ("Common  Stock"),  of Pre-Paid Legal  Services,  Inc. (the
"Company")  which may be offered  and sold from time to time by certain  persons
named  herein  (the  "Selling  Shareholders").   The  shares  included  in  this
Prospectus for offer and sale by the Selling Shareholders consist of outstanding
shares of Common  Stock and shares of Common  Stock  issuable  upon  exercise of
certain   warrants  of  the  Company.   For  more   information,   see  "Selling
Shareholders" elsewhere herein.

       The  distribution  of the  shares  included  in this  Prospectus  by each
Selling  Shareholder  may  be  effected  from  time  to  time  in  one  or  more
transactions which may involve individual or private transactions,  transactions
on the American Stock Exchange ("AMEX"),  negotiated  transactions or otherwise,
at market  prices  prevailing  at the time of sale,  at prices  relating to such
prevailing  market  prices or at  negotiated  prices.  In  connection  with such
transactions,  the  Selling  Shareholders  may employ  dealers or agents who may
receive commissions for sales made by them. Additionally,  dealers or agents may
acquire the shares or interests  therein as pledgee and may,  from time to time,
effect distributions of such shares or interests in such capacity.

       No part of the  proceeds of the sale by the Selling  Shareholders  of the
shares included in this Prospectus will be received by the Company.  The Company
will bear expenses in connection with the offering of the shares estimated to be
approximately $7,000.

       The  Common  Stock of the  Company is listed on the AMEX under the symbol
"PPD."



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THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

- --------------------------------------------------------------------------------




                The date of this Prospectus is November 13, 1996.


<PAGE>


                              AVAILABLE INFORMATION

       The  Company  is  subject  to  the  informational   requirements  of  the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy and information  statements and other
information with the Securities and Exchange Commission (the "Commission"). Such
reports,  proxy and information  statements and other  information  filed by the
Company  may  be  inspected  and  copied  at  the  public  reference  facilities
maintained by the  Commission at 450 Fifth Street,  N.W.,  Room 1024,  Judiciary
Plaza,  Washington,  D.C. 20549,  and at the following  Regional  Offices of the
Commission,  except that copies of the  exhibits may not be available at certain
of the Regional  Offices:  Chicago  Regional Office,  Citicorp Center,  500 West
Madison Street, Suite 1400, Chicago, Illinois 60661-2511;  and New York Regional
Office,  7 World Trade Center,  Suite 1300, New York, New York 10048.  Copies of
such material may also be obtained by mail at  prescribed  rates from the Public
Reference  Section  of the  Commission  at 450 Fifth  Street,  N.W.,  Room 1024,
Judiciary Plaza, Washington, D.C. 20549. The Commission also maintains a site on
the worldwide web at "www.sec.gov." The Common Stock of the Company is listed on
the American Stock Exchange, and reports, proxy statements and other information
may also be  inspected  at the  public  reference  facility  maintained  by that
exchange.

       The Company has filed with the  Commission  a  Registration  Statement on
Form S-3 (the  "Registration  Statement")  under the  Securities Act of 1933, as
amended (the "Securities Act"), with respect to the securities  included in this
Prospectus.  This  Prospectus,  which  constitutes  a part  of the  Registration
Statement, does not contain all of the information set forth in the Registration
Statement  and the exhibits  thereto,  to which  reference  is hereby made.  Any
interested  party may  inspect  the  Registration  Statement,  and the  exhibits
thereto,  without charge,  at the public reference  facilities of the Commission
and may obtain copies of all or any portion of the  Registration  Statement from
the Commission upon payment of the prescribed fees.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

       The  following  documents  filed by the Company with the  Commission  are
incorporated by reference in this Prospectus:

         1.   The  Company's  Annual  Report on Form  10-KSB  for the year ended
              December 31, 1995.

         2.   The Company's  Quarterly Report on Form 10-Q for the quarter ended
              March 31, 1996.

         3.   The Company's  Quarterly Report on Form 10-Q for the quarter ended
              June 30, 1996.

         4.   The Company's  Quarterly Report on Form 10-Q for the quarter ended
              September 30, 1996.

         5.   The  description  of the Company's  Common Stock  contained in the
              Company's  Registration  Statement  on Form 8-A dated  October 10,
              1986, as amended by the Company's Current Report on Form 8-K dated
              as of July 20, 1994.

       In addition,  all documents subsequently filed by the Company pursuant to
Sections 13(a),  13(c), 14 and 15(d) of the Exchange Act, prior to the filing of
a post-effective amendment which indicates that all securities offered have been
sold or which deregisters all securities then remaining unsold,  shall be deemed
to be  incorporated by reference in this Prospectus and to be a part hereof from
the date of filing of such documents. The Company will provide without charge to
each person to whom this Prospectus is delivered,  upon written or oral request,
a copy of any or all of the foregoing documents incorporated herein by reference
(other than  exhibits to such  documents).  Requests  should be made to Pre-Paid
Legal  Services,  Inc.,  Investor  Relations  Department,  P. O. Box  145,  Ada,
Oklahoma  74820.  The  Company's  telephone  number  at that  address  is  (405)
436-1234.


                                TABLE OF CONTENTS

                                                                        

Available Information....................................................... 

Incorporation of Certain Documents by Reference.............................    

The Company.................................................................  

Selling Shareholders........................................................

Indemnification and Limitation of Liability of Officers and Directors.......

Legal Matters...............................................................

Experts.....................................................................    




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     No person has been  authorized to give any information or to make
     any representations other than those contained or incorporated by
     reference  in this  Prospectus  in  connection  with the offering
     described  herein,  and, if given or made,  such  information  or
     representations must not be relied upon as having been authorized
     by the Company.  This  Prospectus does not constitute an offer to
     sell or a solicitation of an offer to buy any securities  covered
     by this  Prospectus in any  jurisdiction to any person to whom it
     is unlawful to make any offer of  solicitation.  The  delivery of
     this  Prospectus at any time does not imply that the  information
     contained or  incorporated  by reference  herein is correct as of
     any time  subsequent  to the date  hereof  or  subsequent  to the
     respective  dates  of the  documents  incorporated  by  reference
     herein.



- --------------------------------------------------------------------------------

"Pre-Paid Legal Services (R)" is a registered trademark of the Company.
 All rights are fully reserved.


<PAGE>


                                   THE COMPANY

       The  Company  develops,  underwrites  and  markets  legal  expense  plans
nationally. The plans provide for or reimburse legal service benefits, including
consultation,  will preparation,  traffic violation defense,  automobile-related
criminal charges, letter writing,  document preparation and review and a general
trial defense  benefit.  The Company or its predecessor has been involved in the
prepaid  legal  services  industry  since 1972.  As a result of over 20 years of
experience, the Company has developed a data base concerning utilization of plan
benefits,  an extensive network of independent  attorneys  providing services to
its  members,  and  substantial  knowledge  and  experience  with respect to the
industry's regulatory environment.

       The address of the Company's principal executive offices is 321 East Main
Street,  Ada,  Oklahoma 74820, and its telephone number at that address is (405)
436-1234.


                              SELLING SHAREHOLDERS

       The following table sets forth as of October 23, 1996 certain information
known to the Company with respect to the  beneficial  ownership of shares of the
Company's  Common  Stock by each  Selling  Shareholder.  Shares  proposed  to be
offered may or may not ultimately be sold by any Selling Shareholder.


                         Shares Beneficially     Shares     Shares Beneficially
                            Owned Prior to        to be  Owned After Offering(1)
  Selling Shareholder          Offering           Sold      Number      Percent
  -------------------          --------           ----      ------      -------
                                                  
Vince Eysoldt                  126,031 (2)        126,031          -        -
Wilburn L. Smith (3)            49,719 (4)         39,000     10,719        *
Kennith R. Moore                19,271 (5)          6,250     13,021        *
Murray Saltzman                  2,500 (6)          2,500          -        -
David A. Savula                 64,250 (7)         62,500      1,750        *
Woody and Fran Alexander         9,289 (8)          2,500      6,789        *
Michael L. Smith                 1,007 (9)          1,000          7        *
Dave Roller                      4,437(10)          3,750        687        *
Kathryn Walden  (11)             4,007(12)          3,750        257        *
Larry and Mary King             23,154(13)          3,750     19,404        *
Marilyn M. Thompson              5,184(14)          3,750      1,434        *
Jack and Shirley Clark           4,252(15)          3,750        502        *
The Staubach Foundation         85,000             60,000     25,000        *
Purcell Marian High School       2,000(16)          2,000          -        -
Mark D. Eysoldt                  2,000(16)          2,000          -        -
Jill M. Eysoldt                  2,000(16)          2,000          -        -
Jeff P. Eysoldt                  2,000(16)          2,000          -        -
Rebecca Smith                    2,000(16)          2,000          -        -
__________________                                                        
* Less than 1%

(1)  Assumes  all shares  proposed  to be  offered  hereby are sold and no other
     shares of Common Stock are purchased or sold.

(2)  Includes 10,000 shares issuable upon exercise of outstanding warrants.

(3)  Wilburn  L.  Smith  currently  serves  as  Vice  President  of  Cooperative
     Marketing  Programs for the Company.  Mr. Smith served as Vice President of
     Marketing and Agency  Director  from 1991 until 1995.  Mr. Smith was also a
     director of the Company from 1993 until 1995.
<PAGE>
(4)   Includes 39,000 shares issuable upon exercise of outstanding warrants.

(5)   Includes 6,520 shares issuable upon exercise of outstanding warrants.

(6)   Includes 2,500 shares issuable upon exercise of outstanding warrants.

(7)   Includes 63,028 shares issuable upon exercise of outstanding warrants.

(8)   Includes 3,038 shares issuable upon exercise of outstanding warrants.

(9)   Includes 1,000 shares issuable upon exercise of outstanding warrants.

(10)  Includes 3,750 shares issuable upon exercise of outstanding warrants.

(11)  Kathryn Walden serves as Secretary and Director of Group Marketing for 
      the Company.

(12)  Includes 3,907 shares issuable upon exercise of outstanding warrants.

(13)  Includes 4,147 shares issuable upon exercise of outstanding warrants.

(14)  Includes 5,184 shares issuable upon exercise of outstanding warrants.

(15)  Includes 4,210 shares issuable upon exercise of outstanding warrants.

(16)  Includes 2,000 shares issuable upon exercise of outstanding warrants.


                   INDEMNIFICATION AND LIMITATION OF LIABILITY
                            OF OFFICERS AND DIRECTORS

       The Bylaws of the Company provide that the Company shall  indemnify,  and
advance litigation expenses to, its directors and officers,  and persons serving
at the request of the Company as directors or officers of another enterprise, to
the fullest  extent  permitted by the laws of the State of Oklahoma.  Insofar as
indemnification  for  liabilities  arising  under  the  Securities  Act  may  be
permitted to the  directors  and  officers of the Company,  the Company has been
advised that, in the opinion of the Commission,  such indemnification is against
public  policy  as  expressed  in  the   Securities   Act  and  is,   therefore,
unenforceable.

       The Oklahoma General  Corporation Act authorizes an Oklahoma  corporation
to limit or to eliminate  the personal  liability of its  directors for monetary
damages for breaches of fiduciary duty. Absent such limitation or elimination, a
director  may be liable  to a  corporation  and its  stockholders  for  monetary
damages for conduct constituting gross negligence in the exercise of the duty of
care.  Although  it does  not  change  the duty of care,  the  Oklahoma  General
Corporation  Act allows the  limitation  of the  available  relief to  equitable
remedies,  such as an injunction or rescission.  However, such relief may not be
effective in all cases.  The Certificate of  Incorporation of the Company limits
the  liability of directors  to the Company or its  stockholders  to the fullest
extent permitted by the Oklahoma General Corporation Act.


                                  LEGAL MATTERS

       The validity of the issuance of the shares  offered hereby will be passed
upon for the Company by Crowe & Dunlevy,  A Professional  Corporation,  Oklahoma
City, Oklahoma.


<PAGE>



                                     EXPERTS

       The  consolidated  balance  sheets of the Company as of December 31, 1994
and 1995 and the  related  consolidated  statements  of  operations,  changes in
stockholders'  equity and cash flows for the years  then ended  incorporated  in
this Prospectus by reference from the Company's Annual Report on Form 10-KSB for
the year ended  December  31,  1995 have been  audited by Deloitte & Touche LLP,
independent auditors, as stated in their report, which is incorporated herein by
reference,  and have been so  incorporated  in reliance  upon the report of such
firm given upon their authority as experts in accounting and auditing.

       The  consolidated  statements  of  operations,  changes in  stockholders'
equity and cash flows for the year  ended  December  31,  1993  incorporated  by
reference  from the  Company's  Annual  Report on Form 10-KSB for the year ended
December 31, 1995 have been so  incorporated in reliance on the reports of Price
Waterhouse LLP, independent accountants,  given on the authority of said firm as
experts in auditing and accounting.

       Any future financial statements hereafter  incorporated by reference will
be  incorporated  in  reliance  upon  the  reports  of the firm  examining  such
statements  and upon the  authority  of any such firm as experts in auditing and
accounting,  to the  extent  that any  such  firm has  audited  those  financial
statements and consented to the incorporation herein by reference of its reports
with respect thereto.


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