PRE PAID LEGAL SERVICES INC
S-3, 1997-07-10
INSURANCE CARRIERS, NEC
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As filed with the Securities and Exchange Commission on July 10, 1997.

                         Registration No. 333-__________

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                    ----------------------------------------
                                    FORM S-3
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
                    ----------------------------------------
                          PRE-PAID LEGAL SERVICES, INC.
                (Name of registrant as specified in its charter)

              Oklahoma                 321 East Main Street       73-1016728
      (State or jurisdiction of        Ada, Oklahoma 74820    (I.R.S. Employer
   incorporation or organization)         (405) 436-1234     Identification No.)
          (Address, including zip code, and telephone number, including
             area code, of registrant's principal executive offices)
                                   Randy Harp
                              321 East Main Street
                               Ada, Oklahoma 74820
                                 (405) 436-1234
       (Name, address, including zip code, and telephone number, including
                        area code, of agent for service)

                                    Copy to:
                            J. Bradford Hammond, Esq.
                   Crowe & Dunlevy, A Professional Corporation
                     500 Kennedy Building, 321 South Boston
                           Tulsa, Oklahoma 74103-3133
                                 (918) 592-9800

              Approximate  date of  commencement of proposed sale to the public:
         From time to time after the Registration Statement becomes effective.
              If the only  securities  being  registered  on this form are being
         offered  pursuant to dividend or interest  reinvestment  plans,  please
         check the following box. [ ]
              If any of the  securities being  registered on this Form are to be
         offered on a delayed or continuous basis pursuant to Rule 415 under the
         Securities  Act  of  1933,  other  than   securities   offered  only in
         connection  with  dividend  or  interest  reinvestment plans, check the
         following box.  [X]
              If this form is filed to  register  additional  securities  for an
         offering pursuant to Rule 462(b) under the Securities Act, please check
         the following box and list the  Securities Act  registration  statement
         number of the earlier  effective  registration  statement  for the same
         offering. [ ]
              If this Form is a post-effective  amendment filed pursuant to Rule
         462(c) under the  Securities  Act, check the following box and list the
         Securities Act registration  statement number of the earlier  effective
         registration statement for the same offering. [ ]
              If delivery of the  prospectus is expected to be made pursuant to
         Rule 434,  please check the following  box. [  ]
<TABLE>
                         CALCULATION OF REGISTRATION FEE
<CAPTION>
- --------------------------------------- -------------------- -------------------- -------------------- --------------------
                                                                  Proposed             Proposed
                                                                   Maximum              Maximum
        Title of Each Class of               Amount to         Offering Price          Aggregate            Amount of
     Securities to be Registered           be Registered        Per Share(1)       Offering Price(1)    Registration Fee
- --------------------------------------- -------------------- -------------------- -------------------- --------------------
<S>                                            <C>                 <C>                <C>                     <C>
Common Stock Purchase Options                  100,000               (2)                  (2)                  (2)
Common Stock issuable on exercise of           100,000(3)          $24.53             $2,453,000              $743
     Purchase Options
- --------------------------------------- -------------------- -------------------- -------------------- --------------------
</TABLE>
         (1)  Estimated in accordance with Rule 457(c) solely for the purpose of
              calculating the registration fee, based on the average of the high
              and low  sales  prices  of the  Common  Stock as  reported  on the
              American Stock Exchange on July 9, 1997.
         (2)  No  consideration  is payable in connection  with the grant of the
              Common Stock Purchase Options and no separate  registration fee is
              required.
         (3)  There is also being registered an indeterminable  number of shares
              of  Common   Stock  as  may  become   issuable   pursuant  to  the
              antidilution  provisions  applicable to the Common Stock  Purchase
              Options.
                    ----------------------------------------

       The Registrant hereby amends this Registration  Statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further  amendment  which  specifically  states  that  this  Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.



PROSPECTUS


                          PRE-PAID LEGAL SERVICES, INC.
                      1997 MARKETING ASSOCIATE OPTION PLAN

                      100,000 COMMON STOCK PURCHASE OPTIONS
                                       and
                         100,000 SHARES OF COMMON STOCK


         This  Prospectus   relates  to  the  offering  of  (i)  up  to  100,000
nontransferable  options ("Options") each to purchase one share of common stock,
$.01 par value per share ("Common Stock"), of Pre-Paid Legal Services, Inc. (the
"Company")  pursuant  to the terms of the 1997  Pre-Paid  Legal  Services,  Inc.
Marketing Associate Option Plan (the "Plan") and (ii) the shares of Common Stock
issuable upon  exercise of the Options.  The Options will be granted to eligible
marketing  associates,  some of whom may also be employees of the Company,  upon
achievement by such individuals of specified sales and marketing goals described
elsewhere herein.  See "Description of the Plan - Grant of Options." Each Option
granted  will  entitle the holder to purchase  one share of Common  Stock of the
Company  at $27.00 and upon the other  terms and  conditions  specified  in this
Prospectus.

         This Prospectus sets forth the terms and conditions of the Plan and the
grant of Options thereunder.  The effective date of the Plan is to be determined
by the Company.

         The Company  will receive all of the proceeds of the sale of the shares
issuable upon exercise of the Options and will bear expenses in connection  with
the offering of such shares estimated to be approximately $5,000.

         The Common Stock of the Company is listed on the  AMEX under the symbol
"PPD."




SEE RISK  FACTORS ON PAGE 4 HEREOF  FOR A  DISCUSSION  OF CERTAIN  FACTORS TO BE
CONSIDERED IN CONNECTION WITH AN INVESTMENT IN THE COMMON STOCK.




THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.




                                  The date of this Prospectus is July ___, 1997.


<PAGE>



                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy and information  statements and other
information with the Securities and Exchange Commission (the "Commission"). Such
reports,  proxy and information  statements and other  information  filed by the
Company  may  be  inspected  and  copied  at  the  public  reference  facilities
maintained by the  Commission at 450 Fifth Street,  N.W.,  Room 1024,  Judiciary
Plaza,  Washington,  D.C. 20549,  and at the following  Regional  Offices of the
Commission,  except that copies of the  exhibits may not be available at certain
of the Regional  Offices:  Chicago  Regional Office,  Citicorp Center,  500 West
Madison Street, Suite 1400, Chicago, Illinois 60661-2511;  and New York Regional
Office,  7 World Trade Center,  Suite 1300, New York, New York 10048.  Copies of
such material may also be obtained by mail at  prescribed  rates from the Public
Reference  Section  of the  Commission  at 450 Fifth  Street,  N.W.,  Room 1024,
Judiciary Plaza, Washington, D.C. 20549. In addition, the Commission maintains a
web site that  contains  reports,  proxy and  information  statements  and other
information  regarding  registrants that file electronically with the Commission
at http://www.sec.gov. The Common Stock of the Company is listed on the American
Stock Exchange,  and reports, proxy statements and other information may also be
inspected at the public  reference  facility  maintained  by that exchange at 86
Trinity Place, New York, New York 10006.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 (the  "Registration  Statement")  under the  Securities Act of 1933, as
amended (the "Securities Act"), with respect to the securities  included in this
Prospectus.  This  Prospectus,  which  constitutes  a part  of the  Registration
Statement, does not contain all of the information set forth in the Registration
Statement  and the exhibits  thereto,  to which  reference  is hereby made.  Any
interested  party may  inspect  the  Registration  Statement,  and the  exhibits
thereto,  without charge,  at the public reference  facilities of the Commission
and may obtain copies of all or any portion of the  Registration  Statement from
the Commission upon payment of the prescribed fees.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following  documents  filed by the Company with the  Commission are
incorporated by reference in this Prospectus:

         1.       The Company's Annual Report on Form 10-K for the year ended 
                  December 31, 1996, as amended.

         2.       The Company's Quarterly Report on Form 10-Q for the quarter
                  ended March 31, 1997.

         3.       The description of the Company's Common Stock contained in the
                  Company's Registration Statement on Form 8-A dated October 10,
                  1986, as amended by the Company's  Current  Report on Form 8-K
                  dated as of July 20, 1994.

         In addition,  all documents  subsequently filed by the Company pursuant
to Sections 13(a),  13(c), 14 and 15(d) of the Exchange Act, prior to the filing
of a post-effective  amendment which indicates that all securities  offered have
been sold or which  deregisters all securities then remaining  unsold,  shall be
deemed to be  incorporated  by  reference  in this  Prospectus  and to be a part
hereof  from the date of filing of such  documents.  The  Company  will  provide
without charge to each person to whom this Prospectus is delivered, upon written
or oral request,  a copy of any or all of the foregoing  documents  incorporated
herein by reference (other than exhibits to such documents).  Requests should be
made to Pre-Paid Legal Services, Inc., Investor Relations Department,  P. O. Box
145, Ada,  Oklahoma  74820.  The Company's  telephone  number at that address is
(405) 436-1234.


<PAGE>



                                TABLE OF CONTENTS

                                                                         

Available Information...................................................

Incorporation of Certain Documents by Reference.........................

Risk Factors............................................................ 

The Company.............................................................

Description of the Plan.................................................

Federal Income Tax Information..........................................

Use of Proceeds.........................................................

Indemnification and Limitation of Liability of Officers and Directors...

Legal Matters...........................................................

Experts.................................................................      








                  No person has been  authorized to give any  information  or to
                  make  any  representations   other  than  those  contained  or
                  incorporated  by reference in this  Prospectus  in  connection
                  with the  offering  described  herein,  and, if given or made,
                  such information or representations must not be relied upon as
                  having been  authorized by the Company.  This  Prospectus does
                  not constitute an offer to sell or a solicitation  of an offer
                  to buy  any  securities  covered  by  this  Prospectus  in any
                  jurisdiction  to any person to whom it is unlawful to make any
                  offer of solicitation.  The delivery of this Prospectus at any
                  time  does  not  imply  that  the  information   contained  or
                  incorporated  by  reference  herein is  correct as of any time
                  subsequent to the date hereof or subsequent to the  respective
                  dates of the documents incorporated by reference herein.






   "Pre-Paid Legal Services" is a registered trademark of the Company. 
   All rights are fully reserved.


<PAGE>


                                  RISK FACTORS

                Prospective  purchasers  of the  Common  Stock  should  consider
carefully the following.

Dependence on Management

         The  success of the  Company  depends  substantially  on the  continued
active participation of its principal executive officer, Harland C. Stonecipher.
Although the Company's  management  includes other  individuals with significant
experience  in the  business  of the  Company,  the loss of the  services of Mr.
Stonecipher  could have a material  adverse  effect on the  Company's  financial
condition, results of operations and cash flows.


                                   THE COMPANY

         The Company  develops,  underwrites  and markets  legal  expense  plans
(referred  to as  "Contracts")  which  provide for or reimburse a portion of the
legal fees  associated  with a variety of legal  services in a manner similar to
medical reimbursement plans. The Company or its predecessor has been involved in
the prepaid  legal  services  industry  since  1972.  As a result of 25 years of
experience,  the Company has  developed a data base  concerning  utilization  of
Contract  benefits,  an extensive  network of  independent  attorneys  providing
services to its members,  and substantial  knowledge and experience with respect
to the industry's regulatory environment.

         The Company markets  Contracts in part through a multi-level  marketing
system   utilizing   the   services   of   commissioned   marketing   associates
("Associates").

         The address of the Company's  principal  executive  offices is 321 East
Main Street,  Ada,  Oklahoma 74820,  and its telephone number at that address is
(405) 436-1234.


                             DESCRIPTION OF THE PLAN

Introduction

         The  Company  has  established  the  Plan in order  to  strengthen  the
mutuality of interests between Associates and the shareholders of the Company in
the Company's  long-term growth and financial success and to provide  additional
incentive to Associates in connection with sales of the Company's  Contracts and
the  establishment  and  expansion  of marketing  organizations  for the sale of
Contracts.  The  Plan  provides  for  the  aggregate  grant  of  up  to  100,000
nontransferable  Common  Stock  Purchase  Options to  eligible  Associates  upon
achievement by eligible  Associates of specified sales and marketing  goals. The
effective  date  for the  commencement  of the Plan is to be  determined  by the
Company,  and the Plan will  terminate on July 31, 1997,  except with respect to
Options then outstanding.


Administration

         The Plan is administered  by the Company  through certain  officers and
employees as assigned from time to time by the Executive  Committee of the Board
of Directors of the Company. The Company has authority in its sole discretion at
any time (i) to determine eligibility standards for participants under the Plan,
(ii) to determine  the  performance  criteria and terms of grants of Options and
terms,  conditions and restrictions,  if any, for exercise of Options,  (iii) to
adopt rules and regulations with respect to the  administration of the Plan, and
(iv) to amend or rescind the Plan or the rules and regulations  thereunder,  and
make such other determinations under the Plan as the Company deems necessary and
appropriate.

         The  Plan  is not  subject  to any of the  provisions  of the  Employee
Retirement Income Security Act of 1974 and is not qualified under Section 401(a)
of the Internal Revenue Code of 1986, as amended ("Code").


Securities Subject to the Plan

         Under the Plan,  grants of Options to  purchase up to an  aggregate  of
100,000  shares of Common  Stock are  authorized,  and an  aggregate  of 100,000
shares of Common  Stock has been  reserved  for  exercise of Options that may be
granted under the Plan.  Shares subject to the Plan shall be deemed to have been
used or set aside  with  respect  to  awards of  Options  when such  awards  are
granted.  In the event of any  increase  or decrease in the number of issued and
outstanding shares of Common Stock pursuant to stock splits,  recapitalizations,
stock   dividends  or  similar   transactions   effected   without   receipt  of
consideration  by  the  Company,  the  Company  shall  make  such  proportionate
adjustments  as it deems  appropriate  with  respect  to the number of shares of
Common  Stock in respect of which  Options  may be granted  under the Plan,  the
number of shares subject to options theretofore granted to participants,  and/or
the exercise price per share of Options theretofore granted to participants.

         Options  granted under the Plan are not designed to be incentive  stock
options within the meaning of Section 422 of the Code.


Eligibility

         Options may be granted to all  "active"  Associates.  An  Associate  is
considered to be "active" for so long as the Associate originates at least three
new Contract sales per quarter or maintains a personal Company  Contract.  There
is no limit on the number of "active"  Associates who may  participate or on the
number of Options that may be awarded to an Associate.


Grant of Options

         The Plan authorizes the grant of up to 100,000 Options on a first come,
first served basis to eligible  Associates based on the attainment by Associates
of specified  performance  goals  described  below.  No further  Options will be
available  after the  aggregate  100,000  Options  have been  earned by eligible
Associates.  An award  will be deemed  to have  been  earned at such time as the
Company  receives and  processes  all necessary  information,  verification  and
payments. Any determination as to the time at which an award was earned relative
to other  awards will be made by the Company in its sole  discretion  based upon
the receipt and processing by the Company of the items described above.  Options
earned by eligible  Associates  will be granted as of July 31, 1997.  The period
for which  Options may be earned under the Plan will  commence on the  effective
date of the  Plan  and  will  end on July 31,  1997.  The  Company  will  notify
participants of awards of Options as soon as possible after grant.

         Any eligible Associate who subsequent to the effective date of the Plan
recruits two (2) new Associates that each purchase a Company membership prior to
July 31, 1997 will qualify for the grant of one hundred  (100)  Options and will
qualify for the grant of an additional fifty (50) options for each new Associate
recruited  during such period that also purchases a Company  membership over and
above the first two (2) recruited Associates.

         Additionally,  an eligible Associate will also qualify for the grant of
one hundred  (100)  additional  Options for each  recruited  Associate for which
Options are earned as described  above that  successfully  completes in a timely
fashion  the  Company's  Fast  Start to Success  training  program  and  related
performance requirements.


Exercise Price and Exercise of Options

         Each  Option  granted  under the Plan will  entitle  the  recipient  to
purchase  Common Stock at an exercise  price per share of $27.00.  The aggregate
exercise  price  of  Options  exercised  must be paid  in full by  certified  or
cashier's  check, or in such other manner as the Company  determines at the time
of the exercise.

         Options  granted under the Plan will be  immediately  exercisable as to
the full  amount of the shares  covered by the  Option and may be  exercised  in
whole or in part at one time or from time to time by payment  of the  applicable
exercise price; provided,  however, that no fewer than one hundred (100) Options
may be  exercised by a  participant  at any one time.  In addition,  in order to
exercise  Options granted under Plan, the participant must have been an "active"
Associate (as described elsewhere herein) at all times between the date of grant
of the Options and the date of exercise of the Options.  Options  granted  under
the Plan will expire at 5:00 p.m.,  Central Daylight Time, on July 31, 1998 (the
"Expiration Date") and may not be exercised after such time.
However, the Company may in its discretion extend the Expiration Date.

Other Provisions Applicable to the Plan and the Options

         Options  granted  under the Plan may not be  transferred  other than by
will  or by  the  laws  of  descent  and  distribution  upon  the  death  of the
participant.  Any attempted  transfer of an Option in violation of the foregoing
provisions shall render the Option null and void.

         If a  participant  ceases to be an  "active"  Associate  (as  described
elsewhere  herein) the right to exercise  options held by the participant  shall
expire on the date such participant ceases to be an "active" Associate.

         In the event of death of a  participant  an  outstanding  Option may be
exercised prior to the Expiration Date by the participant's estate or any person
who acquired the right to exercise  the Option by bequest or  inheritance  or by
reason  of the  death  of the  participant,  but  only to the  extent  that  the
participant was eligible to exercise the Option at the date of death.

         The Company reserves the right to suspend,  terminate or amend the Plan
at any time in such respect as it shall deem advisable. For instance,  temporary
suspension or termination of grants of or the exercise of Options under the Plan
may occur at any time when  operation of the Plan,  in the  Company's  judgment,
contravenes applicable regulations,  interpretations or orders of the Securities
and  Exchange  Commission,  or any  other  governmental  commission,  agency  or
instrumentality, of any court or of the AMEX or other securities exchange.

         At the time of exercise of any Option, the Company shall have the right
to require  payment in the amount of any Federal,  state or local taxes required
by law to be withheld. Withholding may be satisfied by the withholding of shares
of Common  Stock by the Company  otherwise  issuable  upon  exercise of Options,
unless the optionee  shall pay to the Company an amount  sufficient to cover the
amount of taxes required to be withheld, and such withholding of shares does not
violate any applicable  laws,  rules or  regulations of Federal,  State or local
authorities.

         If the Company shall be the surviving or resulting  corporation  in any
merger or  consolidation  which  does not  result in a change of  control of the
Company (as  determined in the sole  discretion of the Board of Directors of the
Company),  any  Option  granted  hereunder  shall  pertain  to and  apply to the
securities  to which a holder of the number of shares of Common Stock subject to
the  Option  would  have  been  entitled.  In  the  event  of a  dissolution  or
liquidation of the Company or a merger or  consolidation in which the Company is
not the  surviving  or  resulting  corporation  or which  results in a change in
control of the Company (as  determined  in the sole  discretion  of the Board of
Directors  of the  Company)  or a tender or exchange  offer  which  results in a
change in control of the Company (as  determined  in the sole  discretion of the
Board of Directors of the Company),  the Board of Directors  shall determine (i)
whether all or any part of the  unexercised  portion of any Options  outstanding
under the Plan shall terminate or (ii) whether such Options may be exchanged for
options covering securities of any surviving or resulting  corporation,  subject
to the agreement of any such  surviving or resulting  corporation,  on terms and
conditions substantially similar to an Option under the Plan.

         The existence of the Plan and any Options granted  thereunder shall not
affect or  restrict in any way the right or power of the Board of  Directors  or
the   shareholders   of  the  Company  to  make  or  authorize  any  adjustment,
recapitalization,  reorganization  or  other  change  in the  Company's  capital
structure or its business, any merger or consolidation of the Company, any issue
of securities ahead of or affecting the Common Stock or the rights thereof,  the
dissolution  or liquidation of the Company or any sale or transfer of all or any
part of its assets or business, or any other corporate act or proceeding.

         Except as  otherwise  required by law,  no action  taken under the Plan
shall be taken into  account in  determining  any  benefits  under any  pension,
retirement,  thrift,  profit  sharing,  group  insurance  or other  benefit plan
maintained by the Company, unless such other plan specifically provides for such
inclusion.


                         FEDERAL INCOME TAX INFORMATION

         The following  description  of Federal income tax  consequences  of the
Plan is intended only as a basic  summary and not as a definitive  discussion of
the  application of various complex  provisions of the Internal  Revenue Code of
1986, as amended (the "Code"), governing the income tax consequences of the Plan
in all conceivable circumstances. It is strongly urged that recipients of awards
under the Plan  consult  with  their  individual  tax  advisers  concerning  the
applicability of the Federal,  state and local income tax aspects of the Options
and the exercise thereof to their personal tax circumstances.

         For Federal income tax purposes,  a participant  who receives an Option
will not realize any income,  nor will the Company be entitled to any deduction,
at the time of grant thereof.

         The  participant  generally  will realize  ordinary  income at the time
shares are transferred to him or her pursuant to an exercise of the Option.  The
amount of such income will be equal to the difference between the exercise price
and the fair market value of the shares of Common Stock at the time of exercise.
The  participant's  basis in the shares received upon exercise of an Option will
be the fair  market  value of such shares at the time of exercise of the Option.
In general,  the Company will be entitled to a deduction for Federal  income tax
purposes at the same time and in the same amount as is  considered  to have been
realized by the participant as ordinary income under the rules described above.

         When a  participant  disposes of shares of Common Stock  acquired  upon
exercise of an Option, any amount received in excess of the participant's  basis
in the shares will be treated as long-term or short-term capital gain, depending
upon the holding period of the shares.  If the amount received is less than such
fair market value,  the loss will be treated as long-term or short-term  capital
loss, depending upon the holding period of the shares.  Treatment of the gain or
loss on disposition of the shares as a "capital" gain or loss depends on whether
the shares are  "capital  assets" in the hand of a  Participant  as that term is
defined under the Code. The Company receives no further deduction as a result of
a realization of any capital gain or loss as described in this paragraph.


                                 USE OF PROCEEDS

         The net proceeds from the sale of Common Stock  purchased upon exercise
of Options will be used for general corporate purposes of the Company.


                   INDEMNIFICATION AND LIMITATION OF LIABILITY
                            OF OFFICERS AND DIRECTORS

         The Bylaws of the Company provide that the Company shall indemnify, and
advance litigation expenses to, its directors and officers,  and persons serving
at the request of the Company as directors or officers of another enterprise, to
the fullest  extent  permitted by the laws of the State of Oklahoma.  Insofar as
indemnification  for  liabilities  arising  under  the  Securities  Act  may  be
permitted to the  directors  and  officers of the Company,  the Company has been
advised that, in the opinion of the Commission,  such indemnification is against
public  policy  as  expressed  in  the   Securities   Act  and  is,   therefore,
unenforceable.

         The Oklahoma General Corporation Act authorizes an Oklahoma corporation
to limit or to eliminate  the personal  liability of its  directors for monetary
damages for breaches of fiduciary duty. Absent such limitation or elimination, a
director  may be liable  to a  corporation  and its  stockholders  for  monetary
damages for conduct constituting gross negligence in the exercise of the duty of
care.  Although  it does  not  change  the duty of care,  the  Oklahoma  General
Corporation  Act allows the  limitation  of the  available  relief to  equitable
remedies,  such as an injunction or rescission.  However, such relief may not be
effective in all cases.  The Certificate of  Incorporation of the Company limits
the  liability of directors  to the Company or its  stockholders  to the fullest
extent permitted by the Oklahoma General Corporation Act.


                                  LEGAL MATTERS

         The  validity  of the  issuance  of the shares  offered  hereby will be
passed  upon for the  Company by Crowe & Dunlevy,  A  Professional  Corporation,
Oklahoma City, Oklahoma.


                                     EXPERTS

         The  financial  statements  and related  financial  statement  schedule
incorporated in this Prospectus by reference from the Company's Annual Report on
Form 10-K for the year ended  December  31, 1996 have been audited by Deloitte &
Touche  LLP,  independent   auditors,  as  stated  in  their  report,  which  is
incorporated herein by reference, and have been so incorporated in reliance upon
the report of such firm given upon their  authority as experts in accounting and
auditing.

         Any future  financial  statements  hereafter  incorporated by reference
will be  incorporated  in reliance upon the reports of the firm  examining  such
statements  and upon the  authority  of any such firm as experts in auditing and
accounting,  to the  extent  that any  such  firm has  audited  those  financial
statements and consented to the incorporation herein by reference of its reports
with respect thereto.


                                  PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution

         The  following  table  contains an itemized  statement of the estimated
amounts of expenses in connection with the issuance of the Common Stock which is
the subject of the Registration Statement, all of which expenses will be paid by
the Registrant:

         SEC Registration Fee.....................................  $   743
         Legal Fees and Expenses..................................    1,500
         Accounting Fees and Expenses.............................    1,500
         Miscellaneous Expenses...................................    1,257
                                                                     ------   
         Total....................................................   $5,000
                                                                     ======


Item 15.  Indemnification of Directors and Officers

         Section 1031 of the Oklahoma  General  Corporation  Act provides  broad
authority for the indemnification of, and the advancement of litigation expenses
to, the directors and officers of an Oklahoma  corporation.  Section 1066 of the
Oklahoma General Corporation Act provides broad authority for the elimination or
limitation of the personal liability of directors of an Oklahoma  corporation to
the Oklahoma  corporation and its shareholders for monetary damages for breaches
of fiduciary  duty. The Amended and Restated  Certificate of  Incorporation,  as
amended,  and Bylaws of the Registrant provide for  indemnification  of, and the
advancement  of litigation  expenses to,  directors and officers to the broadest
extent permitted by Oklahoma law and provided for the elimination and limitation
of the  personal  liability of  directors  for monetary  damages for breaches of
fiduciary duty to the fullest extent permitted by Oklahoma law.


Item 16.  Exhibits

  Exhibit
    No.                            Description
  5.1  --  Opinion of Crowe & Dunlevy, a Professional Corporation, on legality 
           of securities.
  8.1  --  Opinion of Crowe & Dunlevy,  a Professional  Corporation,  on tax
           matters (included in Exhibit 5.1).
 23.1  --  Consent of Crowe & Dunlevy, a Professional Corporation (included in
           Exhibit 5.1).
 23.2  --  Consent of Deloitte & Touche LLP.
 24.1  --  Powers of Attorney.

<PAGE>

Item 17.  Undertakings

         The undersigned Registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
         a post-effective amendment to this Registration Statement to:

                       (i)  To  include  any  prospectus   required  by  Section
                  10(a)(3) of the Securities Act;

                       (ii) To  reflect  in the  prospectus  any facts or events
                  arising  after  the  effective   date  of  this   Registration
                  Statement  (or  the  most  recent   post-effective   amendment
                  thereof) which, individually or in the aggregate,  represent a
                  fundamental  change  in the  information  set  forth  in  this
                  Registration Statement;

                      (iii) To include any material  information with respect to
                  the plan of  distribution  not  previously  disclosed  in this
                  Registration   Statement  or  any  material   change  to  such
                  information in this Registration Statement;

                  provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do
                  not   apply  if  the   information   to  be   included   in  a
                  post-effective  amendment by those  paragraphs is contained in
                  periodic  reports filed by the Registrant  pursuant to Section
                  13 or Section 15(d) of the Securities Exchange Act of 1934, as
                  amended  (the  "Exchange  Act"),   that  are  incorporated  by
                  reference in this Registration Statement.

         (2) That,  for the  purpose  of  determining  any  liability  under the
         Securities Act, each such  post-effective  amendment shall be deemed to
         be a new  Registration  Statement  relating to the  securities  offered
         therein,  and the  offering  of such  securities  at that time shall be
         deemed to be the initial bona fide offering thereof.

         (3) To remove from  registration by means of  post-effective  amendment
         any of the  securities  being  registered  which  remain  unsold at the
         termination of the offering.

         The  undersigned  Registrant  hereby  undertakes  that, for purposes of
determining  any  liability  under  the  Securities  Act,  each  filing  of  the
Registrant's  annual  report  pursuant to Section 13(a) or 15(d) of the Exchange
Act (and,  where  applicable,  each filing of an employee  benefit plan's annual
report  pursuant to Section 15(d) of the Exchange Act) that is  incorporated  by
reference in the Registration Statement shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  Registrant  pursuant  to the  provisions  referred  to in  Item  15 of this
Registration  Statement,  or otherwise,  the Registrant has been advised that in
the opinion of the Securities and Exchange  Commission such  indemnification  is
against  public  policy  as  expressed  in the  Securities  Act of 1933  and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the Registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the Registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed in the  Securities  Act of 1933 and will be governed by the
final adjudication of such issue.




<PAGE>


                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized in the City of Ada, State of Oklahoma on July 10, 1997.

                                                PRE-PAID LEGAL SERVICES, INC.

                                                By:  /s/ RANDY HARP
                                                     Randy Harp
                                                     Chief Financial Officer and
                                                     Chief Operating Officer

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
        Name                              Position                   Date

/s/ HARLAND C. STONECIPHER*      Chairman of the Board of       July 10, 1997
- ----------------------------     Directors (Principal 
    Harland C. Stonecipher       Executive Officer)              


/s/ WILBURN L. SMITH*            President and Director         July 10, 1997
- ---------------------------
    Wilburn L. Smith


/s/ RANDY HARP                   Chief Operating Officer,       July 10, 1997
- ---------------------------      Chief Financial Officer 
    Randy Harp                   and Director (Principal 
                                 Financial Officer) 
                        

/s/ KATHLEEN S. PINSON*          Vice President, Controller     July 10, 1997
- ---------------------------      and Director, (Principal
    Kathleen S. Pinson           Accounting Officer)                      
                                                          

/s/ PETER K. GRUNEBAUM*          Director                       July 10, 1997
- ---------------------------            
    Peter K. Grunebaum


/s/ CHARLES H. WALLS*            Director                       July 10, 1997
- ---------------------------
    Charles H. Walls


/s/ FRANCIS A. TARKENTON*        Director                       July 10, 1997
- ---------------------------
    Francis A. Tarkenton


By: /s/ RANDY HARP
- ---------------------------
    Randy Harp
    Attorney-in-fact





                                INDEX TO EXHIBITS



     Exhibit
       No.                                  Description

       5.1          Opinion of Crowe & Dunlevy, A Professional Corporation, on
                    legality of securities

       8.1          Opinion of Crowe & Dunlevy, A Professional Corporation, on
                    tax matters (included in Exhibit 5.1).

      23.1          Consent of Crowe & Dunlevy, A Professional Corporation
                    (included in Exhibit 5.1)

      23.2          Consent of Deloitte & Touche LLP.

      24.1          Powers of Attorney.









                                   EXHIBIT 5.1


<PAGE>







                                                   July 9, 1997

Pre-Paid Legal Services, Inc.
321 East Main Street
Ada, Oklahoma 74820

        Re:  Pre-Paid Legal Services, Inc. - Registration Statement on Form S-3

Ladies and Gentlemen:

        We  have  acted  as  counsel  to  Pre-Paid  Legal  Services,  Inc.  (the
"Company")  in  connection  with the offering of 100,000  Common Stock  Purchase
Options (the  "Options") and 100,000 shares of common stock,  $.01 par value per
share  ("Common  Stock"),  issuable upon  exercise of the Options  pursuant to a
Registration Statement on Form S-3 (the "Registration Statement"). We understand
that the  Registration  Statement will be filed with the Securities and Exchange
Commission  on or about July 10,  1997.  You have  requested  our  opinion as to
certain matters in connection with the Registration Statement.

        We have examined,  and are familiar  with, the originals or copies,  the
authenticity  of  which  have  been  established  to  our  satisfaction,  of all
documents and other instruments we have deemed necessary to express the opinions
hereinafter  set forth.  We have assumed the accuracy and  completeness  of such
documents and instruments and of the information contained therein.

        Based on the foregoing,  and upon consideration of applicable law, it is
our opinion that:

        1. The 100,000  Options  will,  when issued and  delivered in the manner
described in the Registration Statement, be valid and binding obligations of the
Company in accordance with their terms;

        2. The 100,000  shares of Common  Stock  issuable  upon  exercise of the
Options will, upon payment  therefor and delivery thereof in accordance with the
terms of such Options, be validly issued, fully paid and nonassessable; and

        3. The  description  of the  material  federal  income tax  consequences
attributable to the Options  contained in the Registration  Statement is correct
in all material respects.  This opinion is based on our review of the Prospectus
included in the  Registration  Statement  and related  documents and assumes the
accuracy of all factual matters described therein.

        We  hereby  consent  to the use of this  opinion  as an  exhibit  to the
above-captioned  Registration Statement and to the reference to this firm in the
Registration  Statement and the  Prospectus  included  therein under the heading
"Legal Matters."


                                                     Respectfully submitted,

                                                     CROWE & DUNLEVY
                                                     A PROFESSIONAL CORPORATION


                                                     By: /s/ J. BRADFORD HAMMOND
                                                         J. Bradford Hammond












                                  EXHIBIT 23.2


<PAGE>




                                   

                          INDEPENDENT AUDITORS' CONSENT


        We  consent  to the  incorporation  by  reference  in this  Registration
Statement  of Pre-Paid  Legal  Services,  Inc.  on Form S-3 of our report  dated
February 13, 1997, appearing in the Annual Report on Form 10-K of Pre-Paid Legal
Services,  Inc. for the year ended December 31, 1996, and to the reference to us
under  the  heading  "Experts"  in  the  Prospectus,   which  is  part  of  this
Registration Statement.



Deloitte & Touche LLP
Tulsa, Oklahoma
July 9, 1997










                                  EXHIBIT 24.1


<PAGE>




                                  

                                POWER OF ATTORNEY



         KNOW ALL BY THESE PRESENTS, that the undersigned hereby constitutes and
appoints Randy Harp and Kathleen S. Pinson,  and each or any of them, his or her
true and lawful  attorney-in-fact and agent, with full power of substitution and
resubstitution,  for him or her and in his or her name,  place and stead, in any
and all capacities,  to sign the Registration Statement on Form S-3, relating to
the offer and sale of 100,000 Common Stock  purchase  options and 100,000 shares
of Common Stock of the Company  which may be issued upon  exercise of the Common
Stock purchase  options and all  amendments  thereto  (including  post-effective
amendments) and to file the same,  with exhibits  thereto and other documents in
connection therewith, with the Securities and Exchange Commission, granting unto
each said  attorney-in-fact and agent full power and authority to do and perform
each and every act and thing requisite and necessary to be done, as fully to all
intents and purposes as he or she might or could do in person,  hereby ratifying
and confirming all that said attorney-in-fact and agent or any of them, or their
or his or her substitute or substitutes,  may lawfully do or cause to be done by
virtue hereof.

              Signature                  Title                        Date


/s/ HARLAND C. STONECIPHER       Chairman of the Board            July 10, 1997
- ---------------------------      of Directors  
    Harland C. Stonecipher



<PAGE>




                                    

                                POWER OF ATTORNEY



         KNOW ALL BY THESE PRESENTS, that the undersigned hereby constitutes and
appoints Harland C. Stonecipher and Kathleen S. Pinson, and each or any of them,
his or her true and  lawful  attorney-in-fact  and  agent,  with  full  power of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities, to sign the Registration Statement on Form
S-3, relating to the offer and sale of 100,000 Common Stock purchase options and
100,000  shares of Common Stock of the Company which may be issued upon exercise
of the Common  Stock  purchase  options and all  amendments  thereto  (including
post-effective amendments) and to file the same, with exhibits thereto and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto each said  attorney-in-fact  and agent full power and authority to
do and perform each and every act and thing  requisite and necessary to be done,
as fully to all intents  and  purposes as he or she might or could do in person,
hereby ratifying and confirming all that said  attorney-in-fact and agent or any
of them, or their or his or her  substitute or  substitutes,  may lawfully do or
cause to be done by virtue hereof.

    Signature                       Title                            Date


/s/ RANDY HARP           Chief Operating Officer,                July 10, 1997
- -------------------       Chief Financial
    Randy Harp            Officer and Director  



<PAGE>



                                    

                                POWER OF ATTORNEY



         KNOW ALL BY THESE PRESENTS, that the undersigned hereby constitutes and
appoints  Harland C. Stonecipher and Randy Harp, and each or any of them, his or
her true and lawful  attorney-in-fact and agent, with full power of substitution
and  resubstitution,  for him or her and in his or her name, place and stead, in
any and all capacities, to sign the Registration Statement on Form S-3, relating
to the offer and sale of 100,000  Common  Stock  purchase  options  and  100,000
shares of Common Stock of the Company  which may be issued upon  exercise of the
Common  Stock   purchase   options  and  all   amendments   thereto   (including
post-effective amendments) and to file the same, with exhibits thereto and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto each said  attorney-in-fact  and agent full power and authority to
do and perform each and every act and thing  requisite and necessary to be done,
as fully to all intents  and  purposes as he or she might or could do in person,
hereby ratifying and confirming all that said  attorney-in-fact and agent or any
of them, or their or his or her  substitute or  substitutes,  may lawfully do or
cause to be done by virtue hereof.

       Signature                         Title                       Date       

/s/ KATHLEEN S. PINSON        Vice President, Controller         July 10, 1997
- ------------------------        and Director
    Kathleen S. Pinson



<PAGE>



                                    

                                POWER OF ATTORNEY



         KNOW ALL BY THESE PRESENTS, that the undersigned hereby constitutes and
appoints Harland C. Stonecipher,  Randy Harp and Kathleen S. Pinson, and each or
any of them, his or her true and lawful  attorney-in-fact  and agent,  with full
power of substitution and resubstitution, for him or her and in his or her name,
place and stead, in any and all capacities,  to sign the Registration  Statement
on Form S-3,  relating to the offer and sale of 100,000  Common  Stock  purchase
options and 100,000  shares of Common  Stock of the Company  which may be issued
upon exercise of the Common Stock purchase  options and all  amendments  thereto
(including  post-effective  amendments)  and to file  the  same,  with  exhibits
thereto and other  documents in connection  therewith,  with the  Securities and
Exchange  Commission,  granting unto each said  attorney-in-fact  and agent full
power and authority to do and perform each and every act and thing requisite and
necessary to be done, as fully to all intents and purposes as he or she might or
could  do  in  person,   hereby   ratifying   and   confirming   all  that  said
attorney-in-fact  and agent or any of them, or their or his or her substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

         Signature                         Title                      Date    

/s/ WILBURN L. SMITH                President and Director       July 10, 1997
- -------------------------           
    Wilburn L. Smith



/s/ PETER K. GRUNEBAUM              Director                     July 10, 1997
- -------------------------    
    Peter K. Grunebaum



/s/ CHARLES H. WALLS                Director                     July 10, 1997
- -------------------------              
    Charles H. Walls



/s/ FRANCIS A. TARKENTON            Director                     July 10, 1997
- -------------------------
    Francis A. Tarkenton



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