PRE PAID LEGAL SERVICES INC
S-3, 1997-11-21
INSURANCE CARRIERS, NEC
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  As filed with the Securities and Exchange Commission on November 21, 1997.
                                                Registration No. 333-__________
================================================================================

================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                     ----------------------------------------
                                   FORM S-3
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
                     ----------------------------------------

                          PRE-PAID LEGAL SERVICES, INC.
                (Name of registrant as specified in its charter)

       Oklahoma                   321 East Main Street           73-1016728
(State or jurisdiction of         Ada, Oklahoma 74820         (I.R.S. Employer
incorporation or organization)      (580) 436-1234           Identification No.)
           (Address, including zip code, and telephone number, including
               area code, of registrant's principal executive offices)
                                   Randy Harp
                              321 East Main Street
                               Ada, Oklahoma 74820
                                 (580) 436-1234
       (Name, address, including zip code, and telephone number, including
                            area code, of agent for service)

                                    Copy to:
                            J. Bradford Hammond, Esq.
                   Crowe & Dunlevy, A Professional Corporation
                     500 Kennedy Building, 321 South Boston
                           Tulsa, Oklahoma 74103-3133
                                 (918) 592-9800


           Approximate date of commencement of proposed sale to the public: From
        time to time after the Registration Statement becomes effective.
           If the only  securities  being  registered  on this  form  are  being
        offered  pursuant to dividend or  interest  reinvestment  plans,  please
        check the following box. [ ]
           If any of the  securities  being  registered  on this  Form are to be
        offered on a delayed or continuous  basis pursuant to Rule 415 under the
        Securities Act of 1933, other than securities offered only in connection
        with dividend or interest  reinvestment  plans, check the following box.
        [X]
           If this  form is  filed  to  register  additional  securities  for an
        offering  pursuant to Rule 462(b) under the Securities Act, please check
        the following box and list the  Securities  Act  registration  statement
        number of the  earlier  effective  registration  statement  for the same
        offering. [ ]
           If this Form is a  post-effective  amendment  filed  pursuant to Rule
        462(c) under the  Securities  Act,  check the following box and list the
        Securities Act registration  statement  number of the earlier  effective
        registration statement for the same offering. [ ]
           If delivery of the prospectus is expected to be made pursuant to Rule
        434, please check the following box. [ ]
<TABLE>
<CAPTION>

                         CALCULATION OF REGISTRATION FEE
- ------------------------------------ ----------------- ---------------- ---------------- -----------------
                                                          Proposed         Proposed
                                                           Maximum          Maximum
      Title of Each Class of            Amount to      Offering Price      Aggregate        Amount of
    Securities to be Registered       be Registered     Per Share(1)       Offering      Registration Fee
                                                                           Price(1)
- ------------------------------------ ----------------- ---------------- ---------------- -----------------
<S>                                      <C>               <C>            <C>                 <C>

Common Stock, par value $.01 per         200,000           $32.69         $6,538,000          $1,981
share
- ------------------------------------ ----------------- ---------------- ---------------- -----------------
</TABLE>

        (1) Estimated in  accordance  with Rule 457(c) solely for the purpose of
            calculating the  registration fee, based on the  average of the high
            and low sales prices of the Common Stock as reported on the American
            Stock Exchange on November 7, 1997.
                    ----------------------------------------

      The Registrant hereby amends this  Registration  Statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further  amendment  which  specifically  states  that  this  Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.

================================================================================


<PAGE>



PROSPECTUS



                          PRE-PAID LEGAL SERVICES, INC.


                  ASSOCIATE INVESTMENT CLUB STOCK PURCHASE PLAN


                                  Common Stock




      Pre-Paid Legal Services,  Inc. (the  "Company")  hereby offers to eligible
Associates (as defined herein)  participation  in its Associate  Investment Club
Stock Purchase Plan (the "Plan").  The Plan is designed to provide to Associates
a convenient  and  economical  way to purchase  shares of the  Company's  common
stock, par value $ .01 per share ("Common Stock"),  by making cash payments into
the Plan which are then applied to the purchase of Common Stock.  A question and
answer statement of the provisions of the Plan and guidelines for  participation
therein is included elsewhere in this Prospectus.  See "Description of Associate
Investment  Club Stock Purchase Plan." The Common Stock of the Company is listed
in the American Stock Exchange under the symbol "PPD."

      Shares of Common Stock acquired  pursuant to the Plan will be purchased in
the open market or in privately negotiated transactions with other shareholders,
including the "Selling  Shareholder"  identified  elsewhere herein. See "Selling
Shareholder." If and when the Company, at its option, makes shares available for
purchase into the Plan, shares may also be purchased  directly from the Company.
Shares acquired under the Plan will be acquired at 100% of the applicable market
price, as defined under Question 15 in this Prospectus.

      Plan Participants will not be required to pay any  administrative  fees in
connection with participation in the Plan. Plan Participants will be required to
pay brokerage  commissions or other charges, if any, incurred in connection with
the acquisition of shares under the Plan. All other costs of  administering  the
Plan will be paid by the Company.

      It is  recommended  that this  Prospectus  be  retained  by  participating
Associates for future reference.






THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO THE  CONTRARY IS
A CRIMINAL OFFENSE.




           The date of this Prospectus is November ___, 1997.


<PAGE>



                              AVAILABLE INFORMATION

        The  Company  is  subject  to  the  informational  requirements  of  the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy and information  statements and other
information with the Securities and Exchange Commission (the "Commission"). Such
reports,  proxy and information  statements and other  information  filed by the
Company  may  be  inspected  and  copied  at  the  public  reference  facilities
maintained by the  Commission at 450 Fifth Street,  N.W.,  Room 1024,  Judiciary
Plaza,  Washington,  D.C. 20549,  and at the following  Regional  Offices of the
Commission,  except that copies of the  exhibits may not be available at certain
of the Regional  Offices:  Chicago  Regional Office,  Citicorp Center,  500 West
Madison Street, Suite 1400, Chicago, Illinois 60661-2511;  and New York Regional
Office,  7 World Trade Center,  Suite 1300, New York, New York 10048.  Copies of
such material may also be obtained by mail at  prescribed  rates from the Public
Reference  Section  of the  Commission  at 450 Fifth  Street,  N.W.,  Room 1024,
Judiciary Plaza, Washington, D.C. 20549. In addition, the Commission maintains a
web site that  contains  reports,  proxy and  information  statements  and other
information  regarding  registrants that file electronically with the Commission
at http://www.sec.gov. The Common Stock of the Company is listed on the American
Stock Exchange,  and reports, proxy statements and other information may also be
inspected at the public  reference  facility  maintained  by that exchange at 86
Trinity Place, New York, New York 10006.

        The Company has filed with the  Commission a  Registration  Statement on
Form S-3 (the  "Registration  Statement")  under the  Securities Act of 1933, as
amended (the "Securities Act"), with respect to the securities  included in this
Prospectus.  This  Prospectus,  which  constitutes  a part  of the  Registration
Statement, does not contain all of the information set forth in the Registration
Statement  and the exhibits  thereto,  to which  reference  is hereby made.  Any
interested  party may  inspect  the  Registration  Statement,  and the  exhibits
thereto,  without charge,  at the public reference  facilities of the Commission
and may obtain copies of all or any portion of the  Registration  Statement from
the Commission upon payment of the prescribed fees.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

        The following  documents  filed by the Company with the  Commission  are
incorporated by reference in this Prospectus:

    1. The Company's Annual Report on Form 10-K for the year ended December 31,
       1996, as amended.

    2. The Company's  Quarterly  Report on Form 10-Q for the quarter ended March
       31, 1997.

    3. The  Company's  Quarterly  Report on Form 10-Q for the quarter ended June
       30, 1997.

    4. The  Company's  Quarterly  Report  on Form  10-Q for the  quarter  ended
       September 30, 1997.

    5. The description of the Company's Common Stock contained in the Company's
       Registration Statement on Form 8-A dated October 10, 1986, as amended by
       the Company's Current Report on Form 8-K dated as of July 20, 1994.

        In addition, all documents subsequently filed by the Company pursuant to
Sections 13(a),  13(c), 14 and 15(d) of the Exchange Act, prior to the filing of
a post-effective amendment which indicates that all securities offered have been
sold or which deregisters all securities then remaining unsold,  shall be deemed
to be  incorporated by reference in this Prospectus and to be a part hereof from
the date of filing of such documents. The Company will provide without charge to
each person to whom this Prospectus is delivered,  upon written or oral request,
a copy of any or all of the foregoing documents incorporated herein by reference
(other than  exhibits to such  documents).  Requests  should be made to Pre-Paid
Legal  Services,  Inc.,  Investor  Relations  Department,  P. O. Box  145,  Ada,
Oklahoma  74820.  The  Company's  telephone  number  at that  address  is  (580)
436-1234.


<PAGE>



                                TABLE OF CONTENTS

                                                                          

Available Information..................................................    

Incorporation of Certain Documents by Reference........................   

The Company............................................................   

Description of Associate Investment Club Stock Purchase Plan...........   

Use of Proceeds........................................................   

Selling Shareholder....................................................   

Indemnification and Limitation of Liability of Officers and Directors..   

Legal Matters..........................................................   

Experts................................................................   








               No person has been  authorized to give any information or to make
               any representations other than those contained or incorporated by
               reference  in this  Prospectus  in  connection  with the offering
               described  herein,  and, if given or made,  such  information  or
               representations must not be relied upon as having been authorized
               by the Company.  This  Prospectus does not constitute an offer to
               sell or a solicitation of an offer to buy any securities  covered
               by this  Prospectus in any  jurisdiction to any person to whom it
               is unlawful to make any offer of  solicitation.  The  delivery of
               this  Prospectus at any time does not imply that the  information
               contained or  incorporated  by reference  herein is correct as of
               any time  subsequent  to the date  hereof  or  subsequent  to the
               respective  dates  of the  documents  incorporated  by  reference
               herein.






        "Pre-Paid Legal Services (R)" is a registered  trademark of the Company.
All rights are fully reserved.


<PAGE>


                                   THE COMPANY

        The Company  develops,  underwrites  and  markets  legal  expense  plans
(referred  to as  "Contracts")  which  provide for or reimburse a portion of the
legal fees  associated  with a variety of legal  services in a manner similar to
medical reimbursement plans. The Company or its predecessor has been involved in
the prepaid  legal  services  industry  since  1972.  As a result of 25 years of
experience,  the Company has  developed a data base  concerning  utilization  of
Contract  benefits,  an extensive  network of  independent  attorneys  providing
services to its members,  and substantial  knowledge and experience with respect
to the industry's regulatory environment.

        The Company  markets  Contracts in part through a multi-level  marketing
system   utilizing   the   services   of   commissioned   marketing   associates
("Associates").

        The address of the  Company's  principal  executive  offices is 321 East
Main Street,  Ada,  Oklahoma 74820,  and its telephone number at that address is
(580) 436-1234.


          DESCRIPTION OF ASSOCIATE INVESTMENT CLUB STOCK PURCHASE PLAN

        The  following is a question and answer  statement of the  provisions of
the  Associate  Investment  Club Stock  Purchase  Plan (the  "Plan")  offered to
eligible Associates.

1.      What is the purpose of the Plan?

        The Plan  provides to  Associates a  convenient  and  economical  way to
purchase shares of the Company's  Common Stock. By facilitating  share ownership
among  Associates,  the Plan is intended to foster enhanced  financial  interest
among Associates in the long-term growth and financial success of the Company.

2.      Who administers the Plan for Participants?

        The Company  currently  administers the Plan for  participants,  keeping
records, sending statements of transactions to participants and performing other
duties  relating  to the  Plan.  The  Company  may,  if it deems  it  desirable,
designate a bank or trust company to administer the Plan and to act as agent for
participating Associates. The Company has authority in its sole discretion among
other things (i) to establish or modify  eligibility  standards  under the Plan,
(ii) to deny or  terminate  a  participant's  participation  in the Plan for any
reason whatsoever, (iii) to adopt or modify rules and procedures with respect to
the Plan,  and (iv) to amend or terminate  the Plan at any time and to make such
other  determinations  under  the  Plan  as  the  Company  deems  necessary  and
appropriate.

3. Who is eligible to participate in the Plan?

        All "active"  Associates of the Company are eligible to  participate  in
the Plan. Unless otherwise terminated by the Company, an Associate is considered
to be "active" for so long as the Associate  originates  sales of at least three
new legal service  contracts per calendar  quarter or maintains a personal legal
service  contract with the Company.  There is no limit on the number of "active"
Associates who may participate in the Plan.

4. How does an Associate participate in the Plan?

        If an  Associate  is  currently a  participant  in the Plan,  no further
action will be required of the  Associate to continue his or her  participation.
If an eligible Associate is not currently a participant, such Associate may join
the  Plan by  completing  and  returning  to the  Company  an  Enrollment  Form.
Enrollment Forms for the Plan are included in Associate  enrollment packages and
also may be  obtained at any time by written or  telephonic  request to Pre-Paid
Legal  Services,  Inc.,  Attn:  Associate  Investment  Club,  P.O. Box 145, Ada,
Oklahoma 74821-0145, telephone number (580) 436-1234.

5. When may an Associate join the Plan and when will participation commence?

        An Associate may join the Plan at any time. Purchases on behalf of a new
participant  will commence as promptly as  practicable  after the  participant's
Enrollment  Form is processed and an initial  payment for shares to be purchased
under the Plan is received by the Company. See Question 10 below for information
concerning  payments  by  participants  and  Question  13 below for  information
concerning the timing of purchases under the Plan.



<PAGE>


6. What fees and costs are associated with participation in the Plan?

        All brokerage  commissions or charges and  applicable  transfer taxes in
connection  with  purchases  of shares  under the Plan  relative  to any monthly
Purchase Date (as defined in Question 13 below) are paid by the  participants on
a pro rata basis in relation to the number of shares purchased on behalf of each
participant on such Purchase Date. All other costs of administration are paid by
the Company.

7. Are there minimum levels of investment required under the Plan?

        A minimum  investment  of at least $25.00 per month is required in order
to participate in the Plan.

8. Is there a limit on how much a participant may invest under the Plan?

        Each participant's  level of participation is entirely within his or her
own discretion.  The Plan has not established  maximum investment limits at this
time but may due so in its sole discretion in the future.

9. May a participant  make an initial or supplemental  investment in the Plan in
addition to regular monthly investments?

        Upon enrolling in the Plan , a participant  may make a one-time  initial
investment in the Plan in any amount.  Such initial  investment is not required,
and the decision  whether or not to make such  investment is entirely within the
discretion  of  the  participant.  After  enrolling  in the  Plan,  supplemental
investments, in addition to the Automatic Monthly Investment, may be made at the
Participant's discretion.  Any initial or supplemental investment may be made by
check to the  Company at the  address  set forth in  Question 4 above.  Payments
received by check will be processed as  expeditiously  as possible upon receipt,
but will not be applied  for the  purchase  of shares for the  applicable  month
unless the  processing  of the payment is completed  sufficiently  in advance to
permit the  Company to apply the funds to the  applicable  monthly  purchase  of
shares.  Although  processing  time may  vary,  the  Company  requires  that any
payments by check be  delivered  to the  Company  prior to the tenth day of each
month in order to be included in the current month's stock purchase.

10. How are payments made by participants under the Plan?

        Except for initial and supplemental investments,  participants must make
payments for shares to be purchased under the Plan by automatic electronic funds
transfer as described in Question 11 below.

11. What is the Automatic Monthly Investment feature of the Plan and how does it
work?

        A participant  must make his or her monthly  investment of not less than
$25.00  per  month by means of  monthly  automatic  electronic  funds  transfers
("Automatic  Monthly  Investment") from an account designated by the participant
with a United  States  financial  institution.  To  initiate  Automatic  Monthly
Investments,  a participant must complete and return to the Company an Automatic
Monthly  Investment  Form with either an initial  investment  or a voided  blank
check for the  account  from  which  funds are to be  drawn.  Automatic  Monthly
Investment Forms are included in Associate  enrollment  packages and may also be
obtained at any time from the Company.  Forms will be processed  and will become
effective as soon as practicable after receipt by the Company.

        Once Automatic Monthly Investment is initiated, funds will be drawn from
the  participant's  designated  financial  institution  account  on or about the
twelfth day of each month (the  "Automatic  Monthly  Investment  Date") and will
then be invested in Common Stock in  accordance  with the  Company's  investment
procedures described below.

        A  participant  may change the  amount of his or her  Automatic  Monthly
Investment by completing and  submitting to the Company a new Automatic  Monthly
Investment  Form. Such new forms will be processed and will become  effective as
soon as  practicable  after receipt by the Company.  If a new Automatic  Monthly
Investment  Form is not  received  sufficiently  in  advance  in order to become
effective  with respect to the  Automatic  Monthly  Investment  for a particular
month, the existing  Automatic Monthly Investment will be applied for such month
and the modified Automatic Monthly Investment will be applied for the next month
and thereafter until further modified or terminated.

        A participant may terminate his or her Automatic  Monthly  Investment at
any time by  notifying  the Company in writing of such  termination.  Notices of
termination  not  received  by the  Company  at least five (5) days prior to the
applicable  Automatic  Monthly  Investment  Date  for  such  month  will  become
effective as of the next month.

12. What happens if a  participant  fails to make the minimum  required  monthly
investment?

        If a participant  fails to make the minimum required monthly  investment
of  at  least  $25.00,  the  Company  may,  in  its  discretion,  terminate  the
participant's further participation in the Plan. If participation is terminated,
a certificate for whole shares previously credited to the participant's  account
will be issued to the participant  along with cash payment for any fraction of a
share in such account.

13. When are payments from participants  invested through the purchase of shares
under the Plan and from what sources are the shares purchased?

        Purchases of Common Stock under the Plan for any month will be commenced
by the Company on or about the  twentieth day of each month as determined by the
Company (the  "Purchase  Date") and will be completed as soon  thereafter  as is
practicable  or at such later  times as may be  required in order to comply with
applicable  federal  securities laws. Such purchases may be made on any exchange
where  the  Common  Stock  is  traded,  in the  over-the-counter  market,  or by
privately  negotiated  transactions  with  the  Selling  Shareholder  identified
elsewhere  herein  or  others.  In  addition,  if and when the  Company,  in its
discretion,  makes shares  available for purchase  into the Plan,  shares may be
purchased  directly  from the Company.  Should a Purchase Date fall on a date on
which the American  Stock  Exchange is not open,  the Purchase  Date will be the
next succeeding date on which the American Stock Exchange is open.

14. How many shares are purchased on behalf of participants?

        The number of shares  purchased on behalf of a participant for any month
depends  on the  amount of the  participant's  investment  for the  month.  Each
participant is credited with the number of shares,  including fractional shares,
equal to the total amount  invested by the  participant for the month divided by
the purchase price per share,  including the  participant's  prorated portion of
brokerage charges or commissions, if any.

15. What will be the price to participants of shares purchased under the Plan?

        The price to  participants  of shares  purchased  under the Plan will be
100% of the  "market  price"  determined  as set  forth  below.  In the  case of
purchases  of Common  Stock on the open  market,  the  market  price will be the
weighted  average  purchase price paid by the Company with respect to the shares
purchased for the applicable  month,  plus any brokerage charges or commissions.
In the case of shares of Common Stock  purchased  from the  Company,  the market
price is  determined  by  averaging  the high and low sales  price of the Common
Stock as  reported on the  American  Stock  Exchange  for the period of five (5)
trading  days ending on the date of purchase  from the  Company.  In the case of
privately negotiated purchases from the Selling Shareholder identified elsewhere
herein or others,  the market price will be the negotiated  price  determined by
the Company and the Selling Shareholder or other seller,  which may be less than
but will in no event exceed the applicable  market price determined as set forth
above had the shares been purchased on the open market.

16. What kind of reports are sent to participants in the Plan?

        Each  participant in the Plan receives a statement of account at the end
of each calendar  quarter.  Interim  reports,  not more than one per month,  are
available  to  participants  upon  special  request.   These  statements  are  a
participant's continuing record of the dates and cost of purchases and should be
retained for income tax purposes.  In addition,  each  participant  receives all
communications  sent  to  shareholders.   Where  two  or  more  participants  or
shareholder  have  the  same  address,  only  one  copy  of  materials  sent  to
shareholders  is sent to that  address  if all such  persons  agree  thereto  in
writing.

17. Are stock certificates issued for shares of Common Stock purchased under the
Plan?

        Normally, certificates for Common Stock purchased under the Plan are not
issued to  participants.  The number of shares  credited to an account under the
Plan is shown on the participant's statement of account.  However, a participant
may receive certificates for full shares accumulated in his or her account under
the Plan at any time by sending a written  request to the Company.  Participants
will be assessed a handling fee of $10.00 per certificate for stock certificates
issued for less than one hundred (100) shares. If certificates for less than all
of the shares in a participant's  account are issued,  any remaining full shares
and  fractional  shares  are  reflected  in the  participant's  account  and the
participant  remains  enrolled  in the Plan,  unless the  participant  otherwise
terminates his or her participation.  However,  any participant whose account in
the Plan is reduced to zero as a result of the  withdrawal  of shares and who is
not participating in the Plan through an effective  Automatic Monthly Investment
arrangement may be deemed by the Company to have withdrawn from the Plan.

        Requests for issuance of  certificates  for shares of Common Stock which
are  received by the Company  will be  processed  as soon as  practicable  after
receipt.

        Certificates   for   fractional   shares  are  not   issued   under  any
circumstances.

18. In whose name are  accounts  maintained  and  certificates  registered  when
issued?

        Accounts  in  the  Plan  are  maintained  in  the  names  in  which  the
participant   registered  at  the  time  the   participant   entered  the  Plan.
Consequently,  certificates  for whole  shares  are  similarly  registered  when
issued.

        Upon written request, certificates may be issued in names other than the
account name,  subject to compliance with any applicable laws and the payment by
the  participant  of any applicable  taxes,  provided that the request meets the
usual  requirements  of the Company for the  recognition of a transfer of Common
Stock of the Company.

19. May a participant  pledge to another person all or part of the participant's
interests in the Plan or the shares credited to the participant under the Plan?

        A participant's rights under the Plan and shares credited to the account
of a participant under the Plan may not be pledged or transferred. A Participant
who wishes to pledge or transfer such shares must request that  certificates for
such  shares  be  issued in his or her name  prior to any  pledge  or  transfer.
However, as described under Question 18 above, certificates may be issued in the
name of the transferee.

20. When and how may a participant withdraw from the Plan?

        A participant may withdraw from the Plan by giving written notice to the
Company that he or she wishes to withdraw. When a participant withdraws from the
Plan (or upon termination of the Plan or the participant's  participation by the
Company),  certificates for whole shares in the participant's account are issued
to the  participant and cash payment is made for any fraction of a share in such
account.  Requests  for  termination  will be  processed as promptly as possible
following receipt by the Company.

        In order for a withdrawal  and  termination  to become  effective and to
terminate an upcoming draft on a participant's  designated financial institution
account  with  respect  to  an  Automatic  Monthly  Investment,  the  notice  of
withdrawal  should be  delivered to the Company  sufficiently  in advance of the
applicable Automatic Monthly Investment Date.

        In any event,  if a notice of  withdrawal  is received by the Company at
least five (5) business days prior to a Purchase Date,  the  withdrawal  will be
processed and any  uninvested  cash payments and Automatic  Monthly  Investments
will  not be  invested  on  the  Purchase  Date  but  will  be  returned  to the
participant.

21. If the Company  declares a cash dividend payable to holders of Common Stock,
how will the shares in the Plan be treated?

        Although it is not  presently  the policy of the Company to pay any cash
dividends  with  respect to the  Common  Stock,  if in the  future  the  Company
declares a cash dividend with respect to the Common Stock,  such  dividends with
respect to shares credited to the account of a participant will be paid directly
to  the  participant  in  the  same  manner  as  to  shareholders  who  are  not
participants in the Plan.

22.  What  happens if the  Company  issues a stock  dividend or declares a stock
split?

        Any shares  representing stock dividends or stock splits of Common Stock
distributed  by the Company with respect to shares  credited to the account of a
participant under the Plan will be added to the participant's account.

23. If the Company issues rights to purchase securities to the holders of Common
Stock, how will the rights attributable to shares held in the Plan be handled?

        In the event that the Company  makes  available to the holders of Common
Stock rights to purchase  additional shares of Common Stock or other securities,
the Company will  distribute  such rights  accruing to shares of Common Stock to
the  participants in the same manner as to shareholders who are not participants
in the Plan.


<PAGE>



24. How are shares credited to a  participant's  account under the Plan voted at
meetings of shareholders?

        Full shares of Common  Stock  credited  to the account of a  participant
under the Plan are voted in  accordance  with  instructions  of the  participant
given on an instruction form or proxy form furnished to the participant,  or, if
the  participant  desires to vote in person at the meeting,  a proxy to vote the
full number of shares credited to the  participant's  account under the Plan may
be obtained upon written  request  received by the Company at least fifteen days
before the meeting.

25. What are the Federal income tax consequences of participation in the Plan?

        A  participant  will not  realize  gain or loss for  Federal  income tax
purposes at the time a  participant  acquires  shares of Common  Stock under the
Plan or in connection  with the issuance to a participant,  upon withdrawal from
the Plan or otherwise,  of  certificates  evidencing  shares  acquired under the
Plan.

        A participant's tax basis with respect to shares acquired under the Plan
will be the cost of the shares to the participant.

        Upon  receipt  by a  participant  of cash  payment  under  the Plan with
respect  to a  fractional  share  as a  result  of  withdrawal  from the Plan or
otherwise, and upon the sale of shares acquired under the Plan by a participant,
the  participant  will realize gain or loss in an amount equal to the difference
between  the net  proceeds  received  and the  participant's  tax  basis  in the
fractional  share or the whole shares sold. If the shares are capital  assets in
the participant's hands, such gain or loss will be capital gain or loss. Whether
the capital gain or loss  realized is long-term or  short-term  depends upon the
holding period of the shares giving rise to the gain or loss. In general, if the
holding period is longer than eighteen months, such capital gain or loss will be
long-term.  A participant's  holding period for shares of Common Stock purchased
under the Plan will begin on the day following the day on which such shares were
credited to the participant's account.

        The  foregoing  discussion  is only a brief and  general  summary of the
Federal income tax considerations  involved,  and does not address state, local,
foreign or estate  taxation.  Participants  are urged to  consult  their own tax
advisors to analyze,  evaluate  and  determine  all of the tax  consequences  of
participation  in the  Plan or of  particular  transactions  in  light  of their
individual circumstances.


26. What is the responsibility of the Company under the Plan?

        In administering the Plan, the Company is not liable for any act done in
good faith or for its good faith omission to act, including, without limitation,
any claim of  liability  arising  out of failure to  terminate  a  participant's
account upon such  participant's  death prior to receipt of notice in writing of
such death,  or with respect to the prices at which shares are purchased or sold
for the  participant's  account and the times when such  purchases  or sales are
made, or with respect to any loss or  fluctuation  in the market value after the
purchase of shares.

27. May the Plan be changed or discontinued?

        The Plan may be amended,  suspended,  modified or terminated at any time
without  the  approval of the  participants.  Notice of any such  suspension  or
termination  or  material   amendment  or  modification  will  be  sent  to  all
participants who shall in all events have the right to withdraw from the Plan as
described above.

28. How is the Plan to be interpreted?

        Any question of  interpretation  arising under the Plan is determined by
the Company and any such determination is final.

29. Who bears the risk of market price fluctuations in the Common Stock?

        A  participant's  investment  in shares  acquired  under the Plan is not
different  from  investment  in  directly  held  shares  in  this  regard.   The
participant  bears the risk of loss and  realizes  the benefits of any gain from
market price changes with respect to the Common Stock.




<PAGE>


                                 USE OF PROCEEDS

        The Company is unable to predict  the number of shares of Common  Stock,
if any, that may be purchased from it under the Plan or the prices at which such
shares  may be  purchased.  The net  proceeds  from any sales by the  Company of
Common  Stock to the Plan will be added to the general  funds of the Company and
will be used for working capital and other corporate purposes.  The Company will
not receive any proceeds with respect to shares of Common Stock  acquired in the
open market or from privately  negotiated purchases from the Selling Shareholder
or others.

                               SELLING SHAREHOLDER

        The  Company  may,  from time to time,  effect  all or a portion  of its
monthly  acquisition of shares of Common Stock under the Plan through  purchases
of shares owned by Harland C. Stonecipher. Mr. Stonecipher has been the Chairman
of the Board of Directors of the Company  since its  organization  in 1976.  Mr.
Stonecipher  also served as Chief  Executive  Officer until March 1996 and since
January  1997.   Mr.   Stonecipher   is  referred  to  herein  as  the  "Selling
Shareholder." The purchase price of shares acquired from the Selling Shareholder
will be such  prices as may be  negotiated  between  the Company and the Selling
Shareholder. Such prices may be less than, but will in no event be greater than,
the applicable market price had the shares been purchased on the open market, as
determined  pursuant to Question 15 above.  The Company  believes that it may be
able to negotiate prices from the Selling Shareholder that are more favorable to
participants  than  applicable  market  prices.  In addition,  participants  may
realize  additional  savings through the absence of broker's fees or commissions
in connection with the purchase of shares directly from the Selling Shareholder.

        The Selling Shareholder owns as of the date of this prospectus 1,113,840
shares  of  Common  Stock  of the  Company.  The  Selling  Shareholder  may make
available  for purchase  under the Plan up to 100,000 of such shares.  If all of
such  shares  are sold in  connection  with the  Plan  and no other  shares  are
acquired by the Selling Shareholder, the Selling Shareholder would own 1,013,840
shares,  representing 4.5% of the Company's outstanding Common Stock. The shares
proposed to be made  available may or may not  ultimately be sold by the Selling
Shareholder in connection with the Plan.


                   INDEMNIFICATION AND LIMITATION OF LIABILITY
                            OF OFFICERS AND DIRECTORS

        The Bylaws of the Company provide that the Company shall indemnify,  and
advance litigation expenses to, its directors and officers,  and persons serving
at the request of the Company as directors or officers of another enterprise, to
the fullest  extent  permitted by the laws of the State of Oklahoma.  Insofar as
indemnification  for  liabilities  arising  under  the  Securities  Act  may  be
permitted to the  directors  and  officers of the Company,  the Company has been
advised that, in the opinion of the Commission,  such indemnification is against
public  policy  as  expressed  in  the   Securities   Act  and  is,   therefore,
unenforceable.

        The Oklahoma General Corporation Act authorizes an Oklahoma  corporation
to limit or to eliminate  the personal  liability of its  directors for monetary
damages for breaches of fiduciary duty. Absent such limitation or elimination, a
director  may be liable  to a  corporation  and its  stockholders  for  monetary
damages for conduct constituting gross negligence in the exercise of the duty of
care.  Although  it does  not  change  the duty of care,  the  Oklahoma  General
Corporation  Act allows the  limitation  of the  available  relief to  equitable
remedies,  such as an injunction or rescission.  However, such relief may not be
effective in all cases.  The Certificate of  Incorporation of the Company limits
the  liability of directors  to the Company or its  stockholders  to the fullest
extent permitted by the Oklahoma General Corporation Act.


                                  LEGAL MATTERS

        The validity of the issuance of the shares offered hereby will be passed
upon for the Company by Crowe & Dunlevy,  A Professional  Corporation,  Oklahoma
City, Oklahoma.


<PAGE>




                                     EXPERTS

        The  financial  statements  and  related  financial  statement  schedule
incorporated in this Prospectus by reference from the Company's Annual Report on
Form 10-K for the year ended  December  31, 1996 have been audited by Deloitte &
Touche  LLP,  independent   auditors,  as  stated  in  their  report,  which  is
incorporated herein by reference, and have been so incorporated in reliance upon
the report of such firm given upon their  authority as experts in accounting and
auditing.

        Any future financial statements hereafter incorporated by reference will
be  incorporated  in  reliance  upon  the  reports  of the firm  examining  such
statements  and upon the  authority  of any such firm as experts in auditing and
accounting,  to the  extent  that any  such  firm has  audited  those  financial
statements and consented to the incorporation herein by reference of its reports
with respect thereto.


<PAGE>





                                      II-4

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution

        The  following  table  contains an itemized  statement of the  estimated
amounts of expenses in connection with the issuance of the Common Stock which is
the subject of the Registration Statement, all of which expenses will be paid by
the Registrant:

        SEC Registration Fee........................................... $1,981
        Legal Fees and Expenses........................................  2,000
        Accounting Fees and Expenses...................................  2,000
        Miscellaneous Expenses.........................................    519
        Total.......................................................... $6,500


Item 15.  Indemnification of Directors and Officers

        Section  1031 of the Oklahoma  General  Corporation  Act provides  broad
authority for the indemnification of, and the advancement of litigation expenses
to, the directors and officers of an Oklahoma  corporation.  Section 1066 of the
Oklahoma General Corporation Act provides broad authority for the elimination or
limitation of the personal liability of directors of an Oklahoma  corporation to
the Oklahoma  corporation and its shareholders for monetary damages for breaches
of fiduciary  duty. The Amended and Restated  Certificate of  Incorporation,  as
amended,  and Bylaws of the Registrant provide for  indemnification  of, and the
advancement  of litigation  expenses to,  directors and officers to the broadest
extent permitted by Oklahoma law and provided for the elimination and limitation
of the  personal  liability of  directors  for monetary  damages for breaches of
fiduciary duty to the fullest extent permitted by Oklahoma law.


Item 16.  Exhibits

 Exhibit
   No.                   Description
    5.1    --    Opinion of Crowe & Dunlevy, a Professional Corporation, on
                 legality of securities.
   23.1    --    Consent of Crowe & Dunlevy,  a Professional  Corporation 
                 (included in Exhibit 5.1).
   23.2    --    Consent of Deloitte & Touche LLP.
   24.1    --    Powers of Attorney.


Item 17.  Undertakings

        The undersigned Registrant hereby undertakes:

        (1) To file,  during any period in which offers or sales are being made,
        a post-effective amendment to this Registration Statement to:

                   (i)  To include any  prospectus required  by Section 10(a)(3)
               of the Securities Act;

                  (ii) To reflect in the  prospectus any facts or events arising
               after the effective date of this  Registration  Statement (or the
               most recent post-effective amendment thereof) which, individually
               or in  the  aggregate,  represent  a  fundamental  change  in the
               information set forth in this Registration Statement;

                 (iii) To include any material  information  with respect to the
               plan  of   distribution   not   previously   disclosed   in  this
               Registration Statement or any material change to such information
               in this Registration Statement;

               provided,  however,  that paragraphs  (a)(1)(i) and (a)(1)(ii) do
               not apply if the  information to be included in a  post-effective
               amendment by those  paragraphs  is contained in periodic  reports
               filed by the  Registrant  pursuant to Section 13 or Section 15(d)
               of the Securities Exchange Act of 1934, as amended (the "Exchange
               Act"),  that are  incorporated by reference in this  Registration
               Statement.

        (2)  That,  for the  purpose  of  determining  any  liability  under the
        Securities Act, each such post-effective amendment shall be deemed to be
        a new Registration Statement relating to the securities offered therein,
        and the offering of such  securities  at that time shall be deemed to be
        the initial bona fide offering thereof.

        (3) To remove from registration by means of post-effective amendment any
        of  the  securities   being   registered  which  remain  unsold  at  the
        termination of the offering.

        The  undersigned  Registrant  hereby  undertakes  that,  for purposes of
determining  any  liability  under  the  Securities  Act,  each  filing  of  the
Registrant's  annual  report  pursuant to Section 13(a) or 15(d) of the Exchange
Act (and,  where  applicable,  each filing of an employee  benefit plan's annual
report  pursuant to Section 15(d) of the Exchange Act) that is  incorporated  by
reference in the Registration Statement shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

        Insofar as indemnification  for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  Registrant  pursuant  to the  provisions  referred  to in  Item  15 of this
Registration  Statement,  or otherwise,  the Registrant has been advised that in
the opinion of the Securities and Exchange  Commission such  indemnification  is
against  public  policy  as  expressed  in the  Securities  Act of 1933  and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the Registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the Registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed in the  Securities  Act of 1933 and will be governed by the
final adjudication of such issue.




<PAGE>


                                   SIGNATURES

        Pursuant  to  the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized in the City of Ada, State of Oklahoma on November 20, 1997.

                                                  PRE-PAID LEGAL SERVICES, INC.

                                            By:   /s/ RANDY HARP
                                                  ------------------------------
                                                  Randy Harp
                                                  Chief Financial Officer and
                                                  Chief Operating Officer

        Pursuant  to the  requirements  of the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.


        Name                         Position                     Date

HARLAND C. STONECIPHER*        Chairman of the Board of        November 20, 1997
- -------------------------      Directors and Chief 
Harland C. Stonecipher         Executive Officer
                               (Principal Executive Officer)

WILBURN L. SMITH*              President and Director          November 20, 1997
- -------------------------
Wilburn L. Smith

/s/ RANDY HARP                 Chief Operating Officer,        November 20, 1997
- -------------------------      Chief Financial      
Randy Harp                     Officer and Director
                               (Principal Financial Officer)

KATHLEEN S. PINSON*            Vice President, Controller      November 20, 1997
- -------------------------      and Director,
Kathleen S. Pinson             (Principal Accounting Officer)

PETER K. GRUNEBAUM*            Director                        November 20, 1997
- -------------------------                               
Peter K. Grunebaum

CHARLES H. WALLS*              Director                        November 20, 1997
- -------------------------
Charles H. Walls

FRANCIS A. TARKENTON*          Director                        November 20, 1997
- -------------------------
Francis A. Tarkenton

* By: /s/ RANDY HARP
- -------------------------
     Randy Harp
  Attorney-in-fact





                                      INDEX TO EXHIBITS



   Exhibit
     No.                                Description

     5.1             Opinion  of  Crowe  &  Dunlevy,   A  Professional
                     Corporation, on legality of securities

     23.1            Consent  of  Crowe  &  Dunlevy,   A  Professional
                     Corporation (included in Exhibit 5.1)

     23.2            Consent of Deloitte & Touche LLP.

     24.1            Powers of Attorney.









                                   EXHIBIT 5.1


<PAGE>





  


                                       November 20, 1997

Pre-Paid Legal Services, Inc.
321 East Main Street
Ada, Oklahoma 74820

         Re:  Pre-Paid Legal Services, Inc. - Registration Statement on Form S-3

Ladies and Gentlemen:

       We have acted as counsel to Pre-Paid Legal Services, Inc. (the "Company")
in connection  with the potential sale by the Company and a selling  shareholder
("Selling Shareholder") of up to an aggregate of 200,000 shares of common stock,
$.01 par value per share ("Common Stock"),  pursuant to the Company's  Associate
Investment  Club  Stock  Purchase  Plan  (the  "Plan").  We  understand  that  a
Registration Statement on Form S-3 (the "Registration  Statement") will be filed
with the  Securities  and Exchange  Commission on or about  November , 1997. You
have  requested  our  opinion  as to  certain  matters  in  connection  with the
Registration Statement.

       We have examined,  and are familiar  with,  the originals or copies,  the
authenticity  of  which  have  been  established  to  our  satisfaction,  of all
documents and other instruments we have deemed necessary to express the opinions
hereinafter  set forth.  We have assumed the accuracy and  completeness  of such
documents and instruments and of the information contained therein.

       Based on the foregoing,  and upon  consideration of applicable law, it is
our opinion that:

       1. The shares of Common Stock that may be issued by the Company  pursuant
to the Plan as  described  in the  Registration  Statement  have  been  duly and
validly authorized for issuance and such shares,  when issued by the Company and
sold to the Plan as described  in the  Registration  Statement,  will be validly
issued, fully paid and nonassessable.

       2. The shares of Common Stock that may be sold by the Selling Shareholder
pursuant to the Plan as  described  in the  Registration  Statement  are validly
issued, fully paid and nonassessable.

       We  hereby  consent  to the  use of this  opinion  as an  exhibit  to the
above-captioned  Registration Statement and to the reference to this firm in the
Registration  Statement and the  Prospectus  included  therein under the heading
"Legal Matters."


                                                   Respectfully submitted,

                                                   CROWE & DUNLEVY
                                                   A PROFESSIONAL CORPORATION


                                                   By: /s/ J. BRADFORD HAMMOND
                                                       J. Bradford Hammond






                                  EXHIBIT 23.2


<PAGE>





 
                          INDEPENDENT AUDITORS' CONSENT


        We  consent  to the  incorporation  by  reference  in this  Registration
Statement  of Pre-Paid  Legal  Services,  Inc.  on Form S-3 of our report  dated
February 13, 1997, appearing in the Annual Report on Form 10-K of Pre-Paid Legal
Services,  Inc. for the year ended December 31, 1996, and to the reference to us
under  the  heading  "Experts"  in  the  Prospectus,   which  is  part  of  this
Registration Statement.



Deloitte & Touche LLP
Tulsa, Oklahoma
November 20, 1997






                                  EXHIBIT 24.1


<PAGE>




                                POWER OF ATTORNEY



               KNOW  ALL  BY  THESE  PRESENTS,   that  the  undersigned   hereby
constitutes  and appoints Randy Harp and Kathleen S. Pinson,  and each or any of
them, his or her true and lawful  attorney-in-fact and agent, with full power of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities, to sign the Registration Statement on Form
S-3,  relating  to the offer and sale of shares of Common  Stock of the  Company
pursuant to the Company's Associate  Investment Club Stock Purchase Plan and all
amendments thereto (including  post-effective  amendments) and to file the same,
with  exhibits  thereto and other  documents in connection  therewith,  with the
Securities and Exchange Commission, granting unto each said attorney-in-fact and
agent full power and  authority  to do and perform  each and every act and thing
requisite  and  necessary to be done, as fully to all intents and purposes as he
or she might or could do in person,  hereby  ratifying and  confirming  all that
said  attorney-in-fact  and  agent  or  any  of  them,  or  their  or his or her
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

      Signature                             Title                     Date

/s/ HARLAND C. STONECIPHER          Chairman of the Board      November 20, 1997
- ----------------------------        of Directors and Chief
   Harland C. Stonecipher           Executive Officer



<PAGE>





                                      II-11

                                POWER OF ATTORNEY



        KNOW ALL BY THESE PRESENTS,  that the undersigned hereby constitutes and
appoints Harland C. Stonecipher and Kathleen S. Pinson, and each or any of them,
his or her true and  lawful  attorney-in-fact  and  agent,  with  full  power of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities, to sign the Registration Statement on Form
S-3,  relating  to the offer and sale of shares of Common  Stock of the  Company
pursuant to the Company's Associate  Investment Club Stock Purchase Plan and all
amendments thereto (including  post-effective  amendments) and to file the same,
with  exhibits  thereto and other  documents in connection  therewith,  with the
Securities and Exchange Commission, granting unto each said attorney-in-fact and
agent full power and  authority  to do and perform  each and every act and thing
requisite  and  necessary to be done, as fully to all intents and purposes as he
or she might or could do in person,  hereby  ratifying and  confirming  all that
said  attorney-in-fact  and  agent  or  any  of  them,  or  their  or his or her
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

         Signature                  Title                            Date

/s/ RANDY HARP              Chief Operating Officer,           November 20, 1997
- ----------------------      Chief Financial  
    Randy Harp              Officer and Director



<PAGE>





                                      II-12

                                POWER OF ATTORNEY



KNOW ALL BY THESE PRESENTS, that the undersigned hereby constitutes and appoints
Harland C.  Stonecipher and Randy Harp, and each or any of them, his or her true
and lawful  attorney-in-fact  and agent,  with full  power of  substitution  and
resubstitution,  for him or her and in his or her name,  place and stead, in any
and all capacities,  to sign the Registration Statement on Form S-3, relating to
the offer and sale of shares of  Common  Stock of the  Company  pursuant  to the
Company's  Associate  Investment  Club Stock  Purchase  Plan and all  amendments
thereto  (including  post-effective  amendments)  and to  file  the  same,  with
exhibits  thereto  and  other  documents  in  connection  therewith,   with  the
Securities and Exchange Commission, granting unto each said attorney-in-fact and
agent full power and  authority  to do and perform  each and every act and thing
requisite  and  necessary to be done, as fully to all intents and purposes as he
or she might or could do in person,  hereby  ratifying and  confirming  all that
said  attorney-in-fact  and  agent  or  any  of  them,  or  their  or his or her
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

         Signature                     Title                         Date


/s/ KATHLEEN S. PINSON        Vice President, Controller        November 20,1997
- --------------------------    and Director
    Kathleen S. Pinson



<PAGE>





                                      II-13

                                POWER OF ATTORNEY



        KNOW ALL BY THESE PRESENTS,  that the undersigned hereby constitutes and
appoints Harland C. Stonecipher,  Randy Harp and Kathleen S. Pinson, and each or
any of them, his or her true and lawful  attorney-in-fact  and agent,  with full
power of substitution and resubstitution, for him or her and in his or her name,
place and stead, in any and all capacities,  to sign the Registration  Statement
on Form S-3,  relating  to the  offer and sale of shares of Common  Stock of the
Company pursuant to the Company's Associate  Investment Club Stock Purchase Plan
and all amendments thereto (including post-effective amendments) and to file the
same, with exhibits  thereto and other documents in connection  therewith,  with
the Securities and Exchange Commission, granting unto each said attorney-in-fact
and agent  full power and  authority  to do and  perform  each and every act and
thing  requisite  and necessary to be done, as fully to all intents and purposes
as he or she might or could do in person,  hereby  ratifying and  confirming all
that  said  attorney-in-fact  and  agent or any of them,  or their or his or her
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

        Signature                         Title                       Date


 /s/ WILBURN L. SMITH               President and Director     November 20, 1997
- -----------------------------
     Wilburn L. Smith



 /s/ PETER K. GRUNEBAUM             Director                   November 20, 1997
- -----------------------------
     Peter K. Grunebaum



 /s/ CHARLES H. WALLS               Director                   November 20, 1997
- -----------------------------
     Charles H. Walls



 /s/ FRANCIS A. TARKENTON           Director                   November 20, 1997
- -----------------------------
     Francis A. Tarkenton




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