PRE PAID LEGAL SERVICES INC
10-K, 1997-03-31
INSURANCE CARRIERS, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
(Mark one)
(X)  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934

For the fiscal year ended December 31, 1996

(  ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
     EXCHANGE ACT OF 1934

For the transition period from _____________ to ____________

Commission File Number: 1-9293
         --------------------------------------------------------------

                          PRE-PAID LEGAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)
                    Oklahoma                                     73-1016728
        (State or other jurisdiction of                       (I.R.S. Employer
         incorporation or organization)                     Identification No.)

                  321 East Main
                  Ada, Oklahoma                                      74820
      (Address of principal executive offices)                     (Zip Code)

Registrant's telephone number including area code:  (405) 436-1234

Securities registered pursuant to Section 12(b) of the Exchange Act:
                                                      Name of each exchange on
          Title of each class                             which registered
          -------------------                             ----------------
        Common Stock, $0.01 Par Value                 American Stock Exchange

Securities registered under Section 12 (g) of the Exchange Act: None

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X No

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K ( ).

     State the aggregate market value of the voting stock held by non-affiliates
of the registrant.  The aggregate market value shall be computed by reference to
the price at which the stock was sold,  or the average  bid and asked  prices of
such stock,  as of a specified date within the past 60 days prior to the date of
the filing: As of March 20, 1997 - $328,167,721.

     Indicate  the  number of  shares  outstanding  of each of the  registrant's
classes of common stock, as of the latest practicable date: As of March 20, 1997
there  were  21,864,585  shares  of Common  Stock,  par  value  $.01 per  share,
outstanding.

DOCUMENTS INCORPORATED BY REFERENCE.
     Portions of the Company's  definitive  proxy statement for its 1997 meeting
of shareholders are incorporated into Part III of this Form 10-K by reference.


<PAGE>






                          PRE-PAID LEGAL SERVICES, INC.
                                    FORM 10-K

                      For the year ended December 31, 1996


                                TABLE OF CONTENTS
PART I.                                                             
- -------                                                             

ITEM 1.       DESCRIPTION OF BUSINESS
              General
              Industry Overview 
              Description of Contracts 
              Provider Attorneys
              Marketing 
              Operations 
              Quality Control
              Competition 
              Regulation 
              Employees 

ITEM 2.       DESCRIPTION OF PROPERTY 

ITEM 3.       LEGAL PROCEEDINGS 

ITEM 4.       SUBMISSION OF MATTERS TO A VOTE OF
              SECURITY HOLDERS 


PART II.
- --------

ITEM 5.       MARKET FOR REGISTRANT'S COMMON EQUITY
              AND RELATED STOCKHOLDER MATTERS 

ITEM 6.       SELECTED FINANCIAL DATA 

ITEM 7.       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
              CONDITION AND RESULTS OF OPERATIONS
              General 
              Results of Operations:
                  1996 compared to 1995
                  1995 compared to 1994
              Liquidity and Capital Resources 

ITEM 8.       FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA 

ITEM 9.       CHANGES IN AND DISAGREEMENTS WITH
              ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
              DISCLOSURE 


PART III.     **                                                  
- ---------     --                                                  

PART IV.
- --------

ITEM 14.      EXHIBITS, FINANCIAL STATEMENT SCHEDULES,
              AND REPORTS ON FORM 8-K 

SIGNATURES   




**  Information  required  by Part III is  incorporated  by  reference  from the
Company's   definitive   proxy   statement  for  its  1997  annual   meeting  of
shareholders.




<PAGE>


                                                       
                          PRE-PAID LEGAL SERVICES, INC.
                                    FORM 10-K

                      FOR THE YEAR ENDED DECEMBER 31, 1996

                                     PART I.

ITEM 1.      DESCRIPTION OF BUSINESS
- ------------------------------------

General

         Pre-Paid  Legal  Services,  Inc. (the  "Company")  was one of the first
companies in the United States organized solely to design, underwrite and market
legal expense plans. The Company's  predecessor  commenced  business in 1972 and
began  offering legal expense  reimbursement  services as a "motor service club"
under Oklahoma law. In 1976, the Company was formed and acquired its predecessor
in a stock exchange.  The Company began offering memberships  independent of the
motor service club product by adding a legal  consultation  and advice  service,
and in 1979 the Company  implemented a legal expense  benefit which provided for
partial  payment of legal fees in  connection  with the defense of certain civil
and  criminal  actions.  The  Company's  legal  expense  plans  (referred  to as
"Contracts")  currently  provide  for or  reimburse  a portion of the legal fees
associated  with a variety  of legal  services  in a manner  similar  to medical
reimbursement  plans. At December 31, 1996, the Company had 294,151 Contracts in
force with members in all 50 states, and the District of Columbia. Approximately
93% of such Contracts were in 24 states.

Industry Overview

         Legal service  plans,  while used in Europe for many years,  were first
developed  in the United  States in the late 1960s.  Since that time,  there has
been substantial  growth in the number of Americans  entitled to receive various
forms of legal  services  through  legal service  plans.  According to estimates
developed  by the  National  Resource  Center for  Consumers  of Legal  Services
("NRC"),  there were 126 million Americans  entitled to service through at least
one legal  service  plan in 1996,  compared to 4 million in 1981,  15 million in
1985,  58  million  in 1990 and 88.5  million in 1995.  The legal  service  plan
industry  continues to evolve and market  acceptance of legal service plans,  as
indicated by the recent growth in the number of individuals covered by plans, is
increasing.

         Legal  service  plans are offered  through  various  organizations  and
marketing  methods and contain a wide  variety of  benefits.  The types of plans
offered  include "free" plans which  generally  provide  limited  benefits on an
automatic  enrollment basis without any direct cost to the individual user. Free
plans  include  those  sponsored by labor unions,  the American  Association  of
Retired Persons,  the National Education  Association and military services and,
according to NRC estimates,  accounted for  approximately 52% of covered persons
in 1996.  The NRC  estimates  that an  additional  29% are  covered by  employee
assistance  plans which are also automatic  enrollment plans without direct cost
to participants  designed to provide limited  telephonic access to attorneys for
members  of  employee  groups.  Employer  paid  plans  pursuant  to  which  more
comprehensive  benefits  are  offered by the  employer  as a fringe  benefit are
estimated by the NRC to account for approximately 6% of covered persons in 1996.

         According  to the NRC,  the  remaining  covered  persons  in 1996  were
covered by individual enrollment plans, other employment based plans,  including
voluntary  payroll deduction plans, and  miscellaneous  plans.  These plans were
estimated by the NRC to account for  approximately 13% of the market in 1996 and
represent the market segment in which the Company primarily competes.  According
to the NRC,  these plans  typically  have more  comprehensive  benefits,  higher
utilization,  involve  higher  costs  to  participants,  and are  offered  on an
individual enrollment or voluntary basis.

         The NRC estimates that  approximately  77% of the total U.S. work force
was not covered by a legal  service  plan in 1996.  Of the 23% of the work force
covered by legal service  plans,  only 4% was estimated by the NRC to be covered
by  plans  having  benefits  comparable  to  those  provided  by  the  Company's
Contracts.  Accordingly,  the Company  believes that  significant  opportunities
exist for successful marketing of the Company's Contracts to employee groups and
other individual consumers.


Description of Contracts

         Legal  services  have been  offered by the  Company  under two types of
Contracts:  closed panel and open panel.  Since 1987,  substantially  all of the
Contracts  sold by the Company  have been  closed  panel  Contracts  which allow
members to access  legal  services  through a network of  independent  attorneys
("provider  attorneys") under contract with the Company.  Provider attorneys are
paid a fixed  fee on a per  capita  basis to  render  services  to plan  members
residing  within  the  state in which  the  provider  attorney  is  licensed  to
practice. Because the fixed fee payments by the Company to provider attorneys in
connection  with closed  panel plans do not vary based on the type and amount of
benefits  utilized by the member,  the closed  panel plans  provide  significant
advantages to the Company in managing claims risk. At December 31, 1996,  closed
panel Contracts  comprised  approximately 88% of the Company's active Contracts.
Prior to 1987,  the Company  sold  primarily  open panel  Contracts  which allow
members to locate their own attorney to provide legal services  available  under
the Contract with the member's  attorney being reimbursed for services  rendered
based on usual, reasonable and customary fees.

         The family  legal plan  currently  marketed by the Company  consists of
four basic benefits  which provide  coverage for a broad range of preventive and
litigation-related  legal expenses.  The family plan accounted for approximately
92% of the outstanding Contracts at December 31, 1996. In addition to the family
plan, the Company markets other specialized legal services products specifically
related to employment in certain professions.  The Commercial Driver Legal Plan,
developed in 1986, is designed  specifically for the  professional  truck driver
and offers a variety of driving-related benefits,  including coverage for moving
and non-moving  violations.  The Law Officers Legal Plan,  developed in 1991 and
marketed to law enforcement  officers,  provides 24-hour  job-related  emergency
toll-free access to a provider  attorney and provides legal services  associated
with administrative  hearings. The School Teachers Legal Plan, developed in 1993
and marketed to school employees,  also provides legal services  associated with
administrative  hearings.  The Small Business  Owners plan was developed  during
1995 and marketed in selected  geographical  areas.  This plan provides business
oriented legal service  benefits for small businesses with 15 or fewer employees
and  $250,000  or less in net income per year.  Also  developed  during  1995 in
conjunction  with a regional CPA firm and test  marketed to sales  associates is
the Tax and Financial Services plan. This plan has a minimum one year enrollment
and provides  unlimited toll free consultation and annual tax return preparation
for both the State and Federal income tax returns.

         In several  states,  the  Company's  plans are available in the Spanish
language.  For the Spanish language plans, the provider law firms have bilingual
staff and  attorney  resources  and the  Company  has  bilingual  staff for both
customer service and marketing service  functions.  The Company will continue to
evaluate  making its plans  available in  additional  languages in markets where
demand  for  such a  product  is  expected  to be  sufficient  to  justify  this
additional cost.

         In exchange for a fixed monthly, semi-annual or annual payment, members
are entitled to specified legal services. Each Contract is guaranteed renewable,
except  in the case of fraud or  nonpayment  of  Contract  fees.  Contracts  are
automatically  renewed at the end of each  membership  period  unless the member
cancels prior to the renewal date or fails to make payment on a timely basis.

         The basic legal service plan  Contract is sold as a package  consisting
of five separate benefits known as "Titles." Contracts range in cost from $10.00
to $25.00 per month depending in part on the schedule of benefits,  which varies
from state to state in compliance with regulatory  requirements,  and on certain
other state regulations.  Benefits for most corporate and commercial matters are
excluded from open panel  Contracts.  Benefits for domestic matters and drug and
alcohol related matters are limited in all Contracts.

         Title I:  Preventive  Legal  Services.  This benefit  offers  unlimited
toll-free access to a member's provider attorney firm for any legal matter. This
Title also offers last will and testament  preparation for the member and annual
will reviews at no additional cost.  Document review benefits and letter writing
benefits are also Title I benefits.

         Title I benefits  offered on the open panel plan basis permit half-hour
consultations  for personal legal matters with the attorney of choice and pay an
attorney's reasonable fee for covered consultations. This benefit, however, does
not provide for a duplication of services previously billed relating to the same
matter per membership in a 90-day period. The member is responsible for any fees
incurred as a result of legal work in addition to the half-hour  consultation or
legal assistance provided under this benefit.

         Title II:  Automobile  Legal  Protection.  This  benefit  offers  legal
assistance for matters  resulting from the operation of a licensed motor vehicle
or boat.  Members have  assistance  available to them at no additional cost for:
(a) defense in the court of original  jurisdiction of moving traffic  violations
deemed  meritorious,  (b) defense in the court of original  jurisdiction  of any
charge  of  manslaughter,   involuntary  manslaughter,   vehicular  homicide  or
negligent  homicide as the result of a licensed  motor vehicle or boat accident,
(c) up to 2.5 hours of assistance  per incident for collection of minor property
damages (up to $2,000)  sustained by the member's licensed motor vehicle or boat
in an accident, (d) up to 2.5 hours of assistance per incident for collection of
personal injury damages (up to $2,000) sustained by the member or covered family
member while driving, riding or being struck as a pedestrian by a motor vehicle,
and (e) up to 2.5 hours of assistance per incident in connection with an action,
including an appeal, for the maintenance or reinstatement of a member's driver's
license which has been canceled,  suspended,  or revoked. No coverage under this
Title of the basic legal  service  plan is offered to members  for  pre-existing
conditions, drug or alcohol related matters, or for commercial vehicles over two
axles.

         Title III:  Trial Defense.  This Title offers  assistance to the member
and the member's  spouse  through an  increasing  schedule of benefits  based on
membership  year.  Up to 60 hours of attorney time are available for the defense
of civil or  job-related  criminal  charges in the first  membership  year.  The
criminal  action  must be a  result  of the  direct  performance  of  employment
activities of the member or spouse.  Up to 2.5 hours of assistance are available
prior to trial,  and the balance is  available  for actual trial  services.  The
schedule of benefits under this Title increases by 60 hours each membership year
to: 120 hours in the second  membership year, 3 hours of which are available for
pre-trial  services;  180 hours in the third membership year, 3.5 hours of which
are available for pre-trial services; 240 hours in the fourth membership year, 4
hours of which are available for pre-trial services, to the maximum limit of 300
hours in the  fifth  membership  year,  4.5  hours of which  are  available  for
pre-trial services. This Title excludes domestic matters, bankruptcy, deliberate
criminal  acts,  alcohol  or  drug  related  matters,   business  matters,   and
pre-existing conditions.

         In addition to the pre-trial benefits of the basic legal plan described
above,  there are additional  pre-trial hours available as an option, or add-on,
to the basic plan. These optional benefits cost $9.00 per month and add 15 hours
of pre-trial  services  during the first year of the  membership  incrementing 5
additional  hours each  membership  year to the maximum limit of 35 hours in the
fifth  membership  year.  These  pre-trial  hours are in addition to those hours
already provided by the basic plan so that the member,  in the first year of the
membership, has a combined total of 17.5 pre-trial hours available escalating to
a combined  total of 39.5  pre-trial  hours in the fifth  membership  year.  The
Company has  experienced  increased  sales of this option  during the last three
years.

         Title IV: IRS Audit Protection  Services.  This benefit offers up to 50
hours of legal assistance per year in the event the member,  spouse or dependent
children  receive written  notification  of an Internal  Revenue Service ("IRS")
audit or are  summoned  in writing to appear  before  the IRS  concerning  a tax
return. The 50 hours of assistance are available in the following circumstances:
(a)  up  to  1  hour  for  initial  consultation,   (b)  up  to  2.5  hours  for
representation  in connection  with the audit if settlement  with the IRS is not
reached  within 30 days,  and (c) the remainder of the 50 hours if settlement is
not  achieved  prior to  litigation.  Coverage is limited to audit  notification
received  regarding  the tax return for years  during  which the  membership  is
effective.  Representation for charges of fraud or income tax evasion,  business
and  corporate  tax returns and certain  other  matters are  excluded  from this
Title.

         With pre-trial  benefits limited to 2.5 hours to 4.5 hours based on the
membership year under Title III (without the pre-trial option described) and 3.5
hours under Title IV, these Titles do not ensure complete pre-trial coverage. In
order to receive  additional  Title III or IV benefits,  a matter must  actually
proceed to trial.  The costs of pre-trial  preparation  that exceed the benefits
under the  Contract are the  responsibility  of the member.  Provider  attorneys
under the closed  panel  Contract  have  agreed to provide to members  any legal
service  beyond those  stipulated  in the  Contract at a 25%  discount  from the
provider's customary and usual rate.

         Title II,  III and IV  benefits  available  on an open panel plan basis
provide comparable  benefits with limitations based on fees incurred rather than
hours of service.

         Title V: Preferred Member Discount. Provider attorneys under the closed
panel Contract have agreed to provide to members any legal services beyond those
stipulated in the Contract at a fee discounted 25% from the provider's customary
and usual rate.

         Commercial Driver's Legal Plan
         The Commercial  Driver's Legal Plan provides coverage on a closed panel
plan basis for persons who drive a commercial  vehicle.  The Company has members
covered under the Commercial  Driver's  Legal Plan in 45 states.  The Commercial
Driver's Legal Plan is underwritten by the Road America Motor Club, an unrelated
motor service  club.  During the years ended  December 31, 1996,  1995 and 1994,
this plan accounted for  approximately  3.5%,  4.7% and 7.8%,  respectively,  of
Contract  premiums.  The Plan is available at the monthly rate of $35.95 or at a
group rate of $32.95.  Benefits  include  Title II,  defense  of  Department  of
Transportation  violations and the 25% discounted  rate for services beyond plan
scope,  such as defense of non-moving  violations,  bail and arrest  bonds,  and
services for family vehicles.

         Law Officers Legal Plan
         The Law  Officers  Legal  Plan was  designed  in 1991 to meet the legal
needs of persons in the law enforcement  profession and is currently marketed at
the monthly rate of $16.00 or at a group rate of $14.95. The Company has members
covered under the Law Officers  Legal Plan in 16 states.  The Law Officers Legal
Plan  offers the basic  plan  benefits  of Titles I, III,  IV and V. Title II is
available  in the Law Officers  Legal Plan only for defense of criminal  charges
resulting from the operation of a licensed motor  vehicle.  Additionally,  at no
charge to the member,  a 24-hour  emergency  hotline is  available to access the
services of the provider attorney in situations of job-related  urgency. The Law
Officers Legal Plan also offers representation at no additional charge for up to
ten hours  (five  hours  per  occurrence)  for two  administrative  hearings  or
inquiries per year and one pre-termination  hearing per membership year before a
review board or  arbitrator.  Preparation  and/or  counsel for  post-termination
hearings is also available to members as a schedule of benefits which  increases
with each  membership  year. The schedule of benefits is similar to that offered
under Title III, Trial Defense.  During the years ended December 31, 1996,  1995
and 1994, the Law Officers Legal Plan accounted for approximately 2.4%, 3.4% and
3.9%, respectively, of the Company's Contract premiums.

Provider Attorneys

         The Company  currently  markets  Contracts  primarily on a closed panel
basis.  Closed panel Contracts allow members to access legal services  through a
network of  independent  attorneys  under  contract  with the Company  generally
referred to as "provider  attorneys." Provider attorneys are paid a fixed fee on
a per capita basis to render services to plan members  residing within the state
in which the provider  attorney is licensed to  practice.  Because the fixed fee
payments by the Company to provider  attorneys in  connection  with closed panel
Contracts  do not vary based on the type and amount of benefits  utilized by the
member, the closed panel Contracts provide significant advantages to the Company
in managing  claims risk.  Prior to 1987,  the Company sold Contracts on an open
panel basis.  Open panel Contracts allow members to locate their own attorney to
provide legal services  available under the membership.  Members'  attorneys are
reimbursed for services rendered according to a payment schedule commonly termed
"usual,  reasonable,  and  customary"  relevant  to the  average  cost of  legal
services in their area. At December 31, 1996,  closed panel Contracts  comprised
approximately 88% of the Company's active memberships while open panel Contracts
accounted for the remainder.

         Provider attorney firms are selected to serve closed panel plan members
based on a number of factors,  including recommendations from provider attorneys
and other  attorneys  in the area in which the  candidate  provider  attorney is
located  and  in  neighboring  states,  investigation  by  the  Company  of  bar
association  standing  and  client  references,  evaluation  of  the  education,
experience  and  areas  of  practice  of  attorneys  within  the  firm,  on-site
evaluations by Company management, and interviews with attorneys in the firm who
would be  responsible  for  providing  services.  Each  member  of the  provider
attorney firm  rendering  services must have at least two years of experience as
an  attorney,  unless  the  Company  waives  this  requirement  due  to  special
circumstances such as instances when the attorney demonstrates significant legal
experience  acquired in an academic,  judicial or similar capacity other than as
an attorney.

         Agreements  with  provider   attorney  firms:   (a)  generally   permit
termination of the agreement by either party upon 60 days prior written  notice,
(b) permit the Company to terminate  the Agreement  for cause  immediately  upon
written notice,  (c) require the firm to maintain a specified  minimum amount of
malpractice  insurance,  (d)  preclude the Company  from  interference  with the
attorney-client  relationship,  and (e) provide for periodic  review of services
provided.  The Company is  precluded  from  contracting  with other law firms to
provide the same service in the same geographic area, except in situations where
the designated law firm has a conflict of interest,  the Company enrolls a group
of 500 or more  members,  or when the  agreement is  terminated by either party.
Provider  attorneys  are  precluded  from  contracting  with other prepaid legal
service companies without Company approval.  Provider  attorneys receive a fixed
monthly  payment  for  each  closed  plan  member  in the  service  area and are
responsible for providing the Contract benefits without additional remuneration.
If a closed panel Contract  provider attorney delivers legal services to an open
panel member,  the attorney is reimbursed for services rendered according to the
open panel membership Contract.

         The Company has had occasional disputes with provider  attorneys,  some
of which have resulted in litigation. Nonetheless, the Company believes that its
relations  with provider  attorneys are generally  good. At the end of 1996, the
Company had 30 provider attorney firms compared to 27 provider attorney firms at
the end of 1995 and 23 at the end of 1994.  During  the last  three  years,  the
Company's  relationships  with an  average  of  three  provider  attorney  firms
annually  were  terminated  by the  Company or the  provider  attorney  firm for
reasons other than the lack of a sufficient  number of members in the geographic
area to support the use of the provider attorney firm.

         The  Company's  agreements  with  provider  attorney  firms require the
provider attorney firms to indemnify the Company against  liabilities  resulting
from legal services rendered by the provider attorney firm.

Marketing

         Multi-Level Marketing
         The Company markets Contracts  through a multi-level  marketing program
which encourages individuals to sell Contracts and allows individuals to recruit
and  develop  their own sales  organizations.  Commissions  are paid only when a
Contract  is sold and are not based  solely on  recruitment.  When a Contract is
sold,  commissions  are paid to the  associate  making  the  sale,  and to other
associates  (often as many as nine others) who are in the line of associates who
directly or indirectly recruited the selling associate.  Each sales associate is
responsible  for monitoring  the progress and sales  practices of the associates
recruited by him or her. The Company provides training materials, organizes area
training meetings and designates  personnel at the home office specially trained
to answer questions and inquiries from associates.

         Multi-level  marketing is primarily used for product marketing based on
personal  sales since it encourages  individual or group  face-to-face  meetings
with prospective purchasers of the product and has the potential of attracting a
large number of sales  personnel  within a short period of time.  The  Company's
marketing efforts towards individuals  typically target the middle income family
or individual and seek to educate potential  members  concerning the benefits of
having ready access to legal counsel for a variety of everyday  legal  problems.
Contracts  with  individuals  or families  sold by the  multi-level  sales force
constituted  76% of the  Company's  Contracts  in force at  December  31,  1996,
compared to 78% and 75% at December  31, 1995 and 1994,  respectively.  Although
other means of payment are available, approximately 59% of premiums on Contracts
purchased by  individuals  or families  are paid on a monthly  basis by means of
automatic bank draft.

         The Company's marketing efforts towards employee groups, principally on
a payroll  deduction  payment basis, are designed to permit its sales associates
to reach  more  potential  members  with each sales  presentation  and strive to
capitalize  on, among other things,  what the Company  perceives to be a growing
interest among  employers in the value of providing legal service plans to their
employees.  Contracts in force at December 31, 1996 sold through employee groups
constituted  approximately  24% of total  Contracts in force compared to 22% and
25% at December 31, 1995, and 1994, respectively. The majority of employee group
Contracts are sold to school systems, governmental entities and  businesses.  No
group  accounted  for  more  than  10%  of  the  Company's consolidated revenues
from Contracts during 1996, 1995 or 1994.

         Sales associates under the Company's  multi-level  marketing system are
generally  engaged as  independent  contractors  and are provided  with training
guides  and are  given  the  opportunity  to  participate  in  Company  training
programs. Sales associates are required to complete a specified training program
prior to marketing the Company's  Contracts to employee groups.  All advertising
and  solicitation  materials  used by sales  associates  must be approved by the
Company prior to use. A substantial  number of the  Company's  sales  associates
market the Company's  Contracts on a part-time basis only. At December 31, 1996,
the Company had 110,350  "active" sales  associates  compared to 78,281 "active"
sales  associates  at December 31, 1995. A sales  associate is  considered to be
"active" if he or she has originated at least three new Contracts per quarter or
if he or she retains a personal  Contract.  During 1996,  the Company had 32,290
sales  associates  who sold at least one  Contract,  of which  24,715 (77%) made
first time sales,  compared to 21,116 and 7,048 sales  associates  producing  at
least one Contract  sale in 1995 and 1994,  respectively,  of which 18,313 (87%)
and 5,089 (72%), respectively, made first time sales.

         The Company derives revenues from services  provided to its multi-level
marketing  sales  force,   principally   from  a  one-time   enrollment  fee  of
approximately  $65 ($49 prior to February 1, 1996 and $55 prior to July 1, 1996)
from each new sales associate and the sale of marketing supplies and promotional
materials to associates.  Effective  January 4, 1997, the Company  implemented a
training  program  which  allows an associate  who  successfully  completes  the
program to advance  through  the  various  commission  levels at a faster  rate.
Associates  participating  in this program pay a one-time fee of $249 instead of
the $65 fee. The increased fee covers the additional training and materials used
in the training  program.  Amounts  collected from sales associates are intended
primarily  to offset  the  Company's  direct  and  indirect  costs  incurred  in
recruiting,  monitoring and providing  materials to sales associates and are not
intended to generate material profits from such activities.

         During July,  1996 the Company  promoted 14 of its top producers to the
position  of  Regional  Vice  President  ("RVP").  Each RVP is  responsible  for
associate  activity in a given geographic  region and has the ability to appoint
Area Coordinators within the RVP's region. This RVP and Area Coordinator program
provides a basis to effectively monitor current sales activity,  further educate
and motivate the sales force and otherwise enhance the relationships between the
associates and the Company. New products and initiatives,  such as the Company's
recently implemented training program will be channeled through the RVPs.

         Cooperative Marketing
         The Company is continuing to develop a cooperative  marketing  strategy
pursuant to which the Company  seeks  arrangements  with  insurance  and service
companies  that have  established  sales forces.  Under such  arrangements,  the
agents or sales force of the cooperative  marketing partner market the Company's
Contracts along with the products  already  marketed by the partner's  agents or
sales  force.  Such  arrangements  allow the  cooperative  marketing  partner to
enhance its existing customer  relationships and distribution channels by adding
the Company's product to the marketing  partner's existing range of products and
services,  while the Company is able to gain broader  Contract  distribution and
access to established customer bases.

         The premium and commission structures in connection with Contracts sold
under cooperative marketing  arrangements are generally similar to the structure
found in the Company's multi-level marketing system, although the specific terms
of each cooperative  marketing arrangement may vary depending on the strength of
and the specific marketing, training and administrative responsibilities assumed
by the cooperative marketing partner.

         The  Company  has  had  mixed   success  with   cooperative   marketing
arrangements in the past and is unable to predict with certainty what success it
will achieve, if any, under its current cooperative marketing arrangements.

Operations

         The  Company's  corporate  operations  involve  membership  application
processing,  member-related customer service, various associate-related services
including  commission  payments,  receipt of premiums,  related  general  ledger
accounting, and managing and processing benefit claims.

         The Company  employs a computerized  management  information  system to
control operations costs and monitor benefit utilization. Among other functions,
the  system  evaluates  benefit  claims,   monitors  member  use  of  attorneys,
calculates  average  amount of claims  incurred,  processed  and paid by benefit
category, and monitors marketing/sales data and financial reporting records. The
Company believes its management  information system has substantial  capacity to
accommodate increases in data flow before substantial upgrades will be required.
The Company  believes  this excess  capacity  may enable it to make  significant
increases in the volume of its business and the number of members  serviced with
less than commensurate increases in administrative costs.

         The  Company's   operations  also  include   departments   specifically
responsible for marketing support and regulatory and licensing compliance.

Quality Control

         The Company  systematically  monitors the services provided by provider
attorneys  to  members  through  periodic  member  surveys  and review of member
complaints.  Additionally,  the majority of members are  represented by provider
attorneys  who are  connected  via high  speed  digital  links to the  Company's
management  information  systems,  providing  additional  real  time  monitoring
capability.  Problems discovered in connection with member surveys or complaints
are evaluated to determine remedial actions which the Company might recommend to
provider  attorneys and in the most extreme cases may result in the  termination
of a provider attorney.  The Company meets with provider attorneys frequently to
encourage dialogue and information  sharing relating to the timely and effective
delivery  of  services to members and  requires  provider  attorneys  to provide
various reports to the Company to enable the Company to monitor Contract usage.

         The Company has an extensive  data base of attorneys  who have provided
services to its members.  Attorneys with whom members have  experienced  service
problems are not listed on the Company's referral list for use by members when a
designated provider attorney is not available.

         The Company also closely  monitors the  performance  of its home office
personnel,  especially  those who have  telephone  contact with members or sales
associates.  The Company records home office  employee  telephone calls with its
provider  attorneys  and  members  to assure  that  Company  policies  are being
followed  and to gather  data  about  recurring  problems  which may be  avoided
through modifications in policies.

Competition

         The  Company  competes  in a variety of market  segments in the prepaid
legal services industry,  including,  among others, individual enrollment plans,
employee benefit plans and certain specialty  segments.  An estimated 50% of the
total estimated  market in the segments in which the Company  competes is served
by a large  number of small  companies  with  regional  areas of  emphasis.  The
remaining  50% of such market is served  primarily by the Company and five other
principal competitors:  Hyatt Legal Services, Midwest Legal Services,  LawPhone,
National Legal Plan and Montgomery Ward's Signature Group.

         If a  greater  number of  companies  seek to enter  the  prepaid  legal
services  market,  the Company  will  experience  increased  competition  in the
marketing  of its  Contracts.  However,  the Company  believes  its  competitive
position  is  enhanced  by its  actuarial  data base and the  ability  to tailor
products  to suit any type of  distribution  channel or target  market.  Serious
competition is most likely from companies with significant  financial  resources
and advanced marketing techniques.

Regulation

         The Company is regulated by or required to file with or obtain approval
of State Insurance Departments, Secretaries of State, State Bar Associations and
State  Attorney  General  offices  depending  on  individual  state  opinions of
regulatory  responsibility  for legal expense plans.  While some states regulate
legal expense plans as insurance or specialized legal expense  products,  others
regulate them as services.

         As of December 31,  1996,  the Company or one of its  subsidiaries  was
marketing  new  Contracts  in 34 states  which  require no special  licensing or
regulatory  compliance.  The Company's subsidiaries serve as operating companies
in 11 states which regulate  Contracts as insurance or specialized legal expense
products.  The most significant of these wholly-owned  subsidiaries are Pre-Paid
Legal  Casualty,  Inc.  ("PPLCI") and Pre-Paid Legal  Services,  Inc. Of Florida
("PPLSIF").  Of the Company's  total Contracts in force as of December 31, 1996,
34% were  written  in  jurisdictions  which  subject  the  Company or one of its
subsidiaries to insurance or specialized legal expense regulation.

         In states with no special  licensing or  regulatory  requirements,  the
Company  commences  operations only when advised by the  appropriate  regulatory
authority that proposed  operations do not constitute conduct of the business of
insurance.  There is no assurance  that  Contracts will be exempt from insurance
regulation even in states with no specific regulations. In these situations, the
Company or one of its subsidiaries  would be required to qualify as an insurance
company in order to conduct business.

         PPLCI serves as the  operating  company in most states where  Contracts
are  determined  to be an  insurance  product.  PPLCI is organized as a casualty
insurance  company under  Oklahoma law and as such is subject to regulation  and
oversight by various  state  insurance  agencies.  These  agencies  regulate the
Company's forms, rates, trade practices,  allowable investments and licensing of
agents and sales  associates.  These  agencies also prescribe  various  reports,
require  regular  evaluations by regulatory  authorities,  and set forth minimum
capital and reserve  requirements.  Dividends paid by PPLCI are restricted under
Oklahoma law to available surplus funds derived from realized net profits.

         The Company is required to register  and file reports with the Oklahoma
Insurance  Commissioner  as a member  of a  holding  company  system  under  the
Oklahoma Insurance Holding Company System Regulatory Act.  Transactions  between
PPLCI  and the  Company  or any other  subsidiary  must be at  arms-length  with
consideration for the adequacy of PPLCI's surplus,  and must have prior approval
of the Oklahoma Insurance Commissioner.  Payment of any dividend by PPLCI to the
Company from its statutory surplus or net gain from operations requires approval
of the Oklahoma  Insurance  Commissioner.  Any change in control of the Company,
defined  as  acquisition  by any  method  of  more  than  10%  of the  Company's
outstanding  voting stock,  including rights to acquire such stock by conversion
of preferred stock, exercise of warrants or otherwise,  requires approval of the
Oklahoma  Insurance  Commissioner.  Holding company laws in some states in which
PPLCI  operates,   such  as  Texas,  provide  for  comparable  registration  and
regulation of the Company.

         Certain   states  have  enacted   special   licensing   or   regulatory
requirements  designed  to  apply  only  to  companies  offering  legal  service
products. These states most often follow regulations similar to those regulating
casualty  insurance  providers.  Thus, the operating  company may be expected to
comply with specific minimum capitalization and unimpaired surplus requirements;
seek approval of forms,  Contracts and marketing  materials;  adhere to required
levels  of  claims  reserves,  and seek  approval  of  premium  rates  and agent
licensing.  These laws may also  restrict  the amount of  dividends  paid to the
Company by such  subsidiaries.  PPLSIF is subject to  restrictions  of this type
under  the laws of the State of  Florida  and  other  jurisdictions  in which it
conducts business,  including  restrictions with respect to payment of dividends
to the Company.

         As the legal plan industry matures,  the Company anticipates  enactment
of additional  legislation  which would affect the Company and its subsidiaries.
The  Company  cannot  predict  with any  accuracy if such  legislation  would be
adopted or its ultimate  effect on  operations,  but expects to continue to work
closely  with  regulatory  authorities  to attempt to minimize  any  undesirable
impact.

         The  Company's  operations  are further  impacted by the  American  Bar
Association Model Rules of Professional Conduct ("Model Rules") and the American
Bar Association Code of Professional  Responsibility  ("ABA Code") as adopted by
various states.  Arrangements for payments to an attorney by an entity providing
legal services to its members are permissible under both the Model Rules and the
ABA Code, so long as the  arrangement  prohibits  the entity from  regulating or
influencing  the  attorney's  professional  judgment.  The  ABA  Code  prohibits
attorney  participation  in closed  panel  legal  service  programs  in  certain
circumstances. The Company's agreements with provider attorney firms comply with
both the Model  Rules  and the ABA Code.  The  Company  relies on the  attorneys
serving as the  designated  attorneys for the closed panel benefits to determine
whether their participation  would violate any ethical guidelines  applicable to
them. The Company and its subsidiaries  comply with filing requirements of state
bar associations or other applicable regulatory authorities.

         The Company  also is  required  to comply  with state and federal  laws
governing the Company's  multi-level  marketing  approach.  These laws generally
relate to unfair or deceptive trade practices, lotteries, business opportunities
and securities.  The Company has experienced no material problems with marketing
compliance.  In  jurisdictions  which  require  associates  to be licensed,  the
Company  receives all applications for licenses from the associates and forwards
them to the appropriate  regulatory authority.  The Company maintains records of
all associates  licensed,  including  effective and expiration dates of licenses
and all states in which an associate  is  licensed.  The Company does not accept
new  Contract  sale   applications   from  any  unlicensed   associate  in  such
jurisdictions.

Employees

         At December 31,  1996,  the Company and its  subsidiaries  employed 142
individuals  on a full-time  basis,  exclusive of  independent  agents and sales
associates. None of the Company's employees are represented by a union.
Management considers its employee relations to be good.


ITEM 2.      DESCRIPTION OF PROPERTY
- ------------------------------------

         The  executive  and  administrative  offices  of the  Company  and  its
subsidiaries are located at 321 East Main Street, Ada, Oklahoma.  These offices,
containing  approximately  40,000 square feet of office space,  are owned by the
Company.  While the Company currently fully utilizes these existing  facilities,
management  believes  that it will have no  difficulty  in  securing  additional
facilities  in close  proximity to its office  building if necessary  for future
expansion.

ITEM 3.      LEGAL PROCEEDINGS
- ------------------------------

         The Company is a named  defendant  in certain  lawsuits  arising in the
ordinary course of the Company's  business.  While the outcome of these lawsuits
cannot be predicted with certainty, the Company does not expect these matters to
have a material adverse effect on the Company's financial  condition,  liquidity
or results of operations.

ITEM 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- ----------------------------------------------------------------

None.

                                     PART II

ITEM 5.      MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
- --------------------------------------------------------------------------
MATTERS
- -------

         At March 20, 1997,  there were  approximately  6,100  holders of record
(including  brokerage firms and other  nominees) of the Company's  Common Stock.
The  Common  Stock is listed on the  American  Stock  Exchange  under the symbol
"PPD." The following table sets forth, for the periods  indicated,  the range of
high and low sales  prices for the Common  Stock,  as reported  by the  American
Stock Exchange.
                                                               High       Low
1997:
  1st Quarter (through March 20).......................     $ 18.63    $ 15.75

1996:
  4th Quarter..........................................     $ 18.38    $ 10.88
  3rd Quarter..........................................       19.38      10.00
  2nd Quarter..........................................       23.13      13.88
  1st Quarter..........................................       15.25       9.13

1995:
  4th Quarter..........................................     $ 10.88    $  6.75
  3rd Quarter..........................................        8.88       5.56
  2nd Quarter..........................................        7.06       3.19
  1st Quarter..........................................        3.69       1.69

         The Company has never declared a cash dividend on its Common Stock. For
the  foreseeable  future,  it is  anticipated  that any  earnings  which  may be
generated  from  the  operations  of the  Company  will be used to  finance  the
Company's  growth  and that cash  dividends  will not be paid to  holders of the
Common Stock.  Any decision by the Board of Directors of the Company to pay cash
dividends in the future will depend upon,  among other  factors,  the  Company's
earnings,  financial  condition  and  capital  requirements.  In  addition,  the
Company's ability to pay dividends is dependent in part on its ability to derive
dividends from its subsidiaries. The payment of dividends by PPLCI is restricted
under the  Oklahoma  Insurance  Code to  available  surplus  funds  derived from
realized  net profits  and  requires  the  approval  of the  Oklahoma  Insurance
Commissioner.  At December  31,  1996,  PPLCI did not have funds  available  for
payment of  dividends  without  the prior  approval  of the  Oklahoma  Insurance
Commissioner.  Additionally, the Company is restricted pursuant to a bank credit
agreement  from  paying any  dividends  on its common  stock as long as any debt
remains  outstanding  pursuant to such  agreement.  To date, the Company has not
borrowed under the bank credit agreement.

Recent Sales of Unregistered Securities
         Between  January 19, 1996 and December 19, 1996,  the Company issued to
current  non-employee  directors,  in  connection  with the  attendance  of such
persons at meetings of the Board of Directors of the Company,  a total of 51,500
shares of Common Stock upon exercise of outstanding  warrants to purchase Common
Stock at a weighted average exercise price of $1.35 per share.

         Between  March 12, 1996 and December 18,  1996,  the Company  issued to
Roger T. Staubach and his assigns a total of 243,281 shares of Common Stock upon
exercise of outstanding  warrants to purchase  Common Stock at an exercise price
of $.50 per share.  Such  warrants  were  issued by the  Company  during 1993 in
connection with a marketing  services agreement entered into between the Company
and Mr. Staubach.

         Between  December 10, 1996 and December 12, 1996, the Company issued to
a sales  associate  of the Company a total of 2,500  shares of Common Stock upon
exercise of outstanding  warrants to purchase  Common Stock at an exercise price
of $8.25 per share in connection  with the  achievement  of certain sales levels
within the Company.

         Such shares of Common Stock were issued without  registration under the
Securities Act of 1933 in reliance on the exemption under Section 4(2) thereof.


<PAGE>


ITEM 6.      SELECTED FINANCIAL DATA
- ------------------------------------

         The  following  table  sets forth  selected  historical  financial  and
statistical data for the Company as of the dates and for the periods  indicated.
This  information  is  not  necessarily   indicative  of  the  Company's  future
performance.  The following  information  should be read in conjunction with the
Company's Consolidated Financial Statements and Notes thereto included elsewhere
herein.
                                                                          
<TABLE>
<CAPTION>
                                                             Year Ended December 31,
                                             -------------------------------------------------------------------
                                                 1996          1995          1994          1993          1992
                                             -----------   -----------   -----------   -----------   -----------
Income Statement Data:                       (In thousands, except ratio, per share and Contract amounts)
<S>                                          <C>           <C>           <C>           <C>           <C>
 Revenues:
   Contract premiums .....................   $  50,582     $  31,290     $  22,852     $  19,182     $  19,026
   Associate services ....................       5,646         3,183           912           462            41
   Interest income .......................       1,302         1,308           466           195           292
   Other .................................       2,416         1,352           379           329           298
                                             ---------     ---------     ---------     ---------     ---------
    Total revenues .......................      59,946        37,133        24,609        20,168        19,657
                                             =========     =========     =========     =========     =========
  Costs and expenses:
   Contract benefits .....................      17,609        10,574         7,990         7,480         7,011
   Commissions ...........................      11,476         7,708         6,788         6,117         3,629
   General and administrative expenses ...       6,201         4,305         3,940         3,530         3,674
   Associate services and direct marketing       4,544         2,573         1,539         1,139           772
   Depreciation ..........................         533           477           410           538           573
   Interest ..............................          26            10           320           518           792
   Other expenses ........................         372           242           226           709           218
                                             ---------     ---------     ---------     ---------     ---------
    Total costs and expenses .............      40,761        25,889        21,213        20,031        16,669
                                             ---------     ---------     ---------     ---------     ---------
  Income before income taxes .............      19,185        11,244         3,396           137         2,988
  Provision (benefit) for income taxes ...       6,715         3,932          (319)           29            47
                                             ---------     ---------     ---------     ---------     ---------
  Net income .............................      12,470         7,312         3,715           108         2,941
  Less dividends on preferred shares .....          15           125           465            15            15
                                             ---------     ---------     ---------     ---------     ---------
  Net income applicable to common shares .   $  12,455     $   7,187     $   3,250     $      93     $   2,926
                                             =========     =========     =========     =========     =========
  Net income per common and common .......   $     .56     $     .35     $     .26     $     .01     $     .23
  equivalent share
  Net income per common share - assuming         
  full dilution ..........................         .56           .34           .24           .01           .22 
  Weighted average number of common ......      22,398        21,778        15,772        12,643        13,806
  shares outstanding(1)
Contract Benefit Cost and Statistical
  Data:
  Loss ratio(2) ..........................        34.8%         34.1%         35.0%         39.0%         36.8%
  Expense ratio(2) .......................        45.8%         45.3%         55.9%         64.1%         50.4%
  Combined loss and expense ratio ........        80.6%         79.4%         90.9%        103.1%         87.2%
  New Contracts sold .....................     194,483       109,922        45,893        34,294        14,439
  Period end Contracts in force ..........     294,151       203,535       144,438       133,121       123,123
Cash Flow Data:
  Net cash provided by operating .........   $     942     $     624     $   3,040     $   1,100     $   2,437
  activities
  Net cash provided by (used in) .........      (2,549)       (2,192)          254          (611)          320
  investing activities
  Net cash provided by (used in) .........       1,949         6,545         3,802        (1,307)       (2,889)
  financing  activities
Balance Sheet Data:
  Total assets ...........................   $  57,532     $  35,629     $  18,154     $  11,109     $  11,547
  Notes payable, financing transactions
  and subordinated debentures ............           -             -             -         3,837         5,449
  Total liabilities ......................      12,058         5,889         2,347         6,656         7,267
  Stockholders' equity ...................      45,474        29,740        15,807         4,453         4,280
</TABLE>
- ----------
(1) Weighted  average  shares  outstanding  gives  effect to dilutive  effect of
    outstanding   common  stock  equivalents  and  other  potentially   dilutive
    securities.  See Note 1 of Notes to Consolidated Financial Statements of the
    Company.
(2) The loss ratio represents Contract benefit costs as a percentage of Contract
    premiums.  The expense ratio  represents  the total of  commissions,  direct
    marketing  expenses,  general and  administrative  expenses,  premium taxes,
    interest and certain  other  normal  operating  expenses as a percentage  of
    Contract premiums.  The combined ratio does not measure total  profitability
    because it does not take into account all revenues and expenses.


<PAGE>




ITEM 7.      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
- ---------------------------------------------------------------------------- 
RESULTS OF OPERATIONS
- ---------------------

General

         Contract Premiums and Contract Benefit Costs
         The Company's  principal  revenues are derived from Contract  premiums,
most of  which  are  collected  on a  monthly  basis.  Contracts  are  generally
guaranteed  renewable  and  non-cancelable  except  for  fraud,  non-payment  of
Contract premiums or upon written request by the member.

         Contract  benefit costs vary depending on the type of Contract.  Closed
panel plans  provide the Contract  benefits  only through a designated  provider
attorney with whom the Company has arranged for the services to be provided in a
particular  geographic area.  Provider attorneys receive a fixed monthly payment
for each member in their  service area and are  responsible  for  providing  the
Contract  benefits  without  additional  remuneration.  The fixed cost aspect of
closed panel plans  provides  significant  advantages to the Company in managing
its claims risk.  Under closed panel plans,  the Company has the ability to more
effectively  monitor  the quality of legal  services  provided  and,  due to the
volume of claims that may be directed to particular provider attorney law firms,
has potential  access to larger,  more  diversified  law firms.  At December 31,
1996, approximately 88% of the Company's Contracts were closed panel plans.

         Contract  benefit  costs  relating  to  open  panel  Contracts,   which
constituted  approximately  12% of Contracts in force at December 31, 1996,  are
based on the usual,  reasonable  and  customary  fee for  providing the required
services.  Such costs are  generally  paid on a current  basis as most costs are
certain in amount and require only limited investigation.  The Company maintains
a reserve for estimated  incurred but not reported open panel  Contract  benefit
costs as well as costs  which are in the payment  process.  These  reserves  are
periodically reviewed by an independent actuary as necessary in conjunction with
the  preparation  and filing of  financial  statements  and other  reports  with
various state insurance  regulatory  authorities.  Underwriting risks associated
with the open panel Contracts are managed primarily through  contractual benefit
limitations and, as a result,  underwriting  decisions are not necessarily based
on individual Contract purchases.

         Commissions
         Beginning  with new membership  Contracts  written after March 1, 1995,
the Company implemented a level commission schedule which results in the Company
incurring commission expense related to the sale of its legal expense plans on a
basis more consistent with the collection of the premiums  generated by the sale
of  such  Contracts.   Historically,   the  Company  had  incurred  much  higher
commissions  (approximately  70%) during the first year of the  membership  with
substantially lower commissions (approximately 16%) in all subsequent years. The
level commission  structure results in the Company incurring  commissions at the
rate of approximately 25% per year for all membership years.

         Prior to January 4, 1997,  the Company's  advanced  commissions  at the
time of sale of all new  Contracts.  Effective  January  4,  1997,  the  Company
implemented a policy whereby the associate  receives  earned  commissions on the
first  three sales  unless the  associate  has  successfully  completed  the new
training program which was implemented at the same time. For all sales beginning
with the  fourth  membership  or all  sales  made by an  associate  successfully
completing the new training program the Company currently  advances  commissions
at the time of sale of a new membership Contract. The amount of cash potentially
advanced  upon the sale of a new  membership,  prior  to the  recoupment  of any
charge-backs  (described  below),  represents  an  amount  equal to three  years
commission  earnings.  Although  the  average  number  of  marketing  associates
receiving an advance  commission payment on a new membership is ten, the overall
initial advance may be paid to more than twenty different individuals, each at a
different level within the overall commission structure. This commission advance
immediately  increases an  associate's  account with the Company and  represents
prepaid commissions on active memberships.

         Should a membership  lapse before the advances have been  recovered for
each commission level, the Company immediately  generates a "charge-back" to the
applicable  sales  associate to  recapture  50% of any  unearned  advance.  This
charge-back  is  immediately  deducted  from  any  future  advances  that  would
otherwise  be payable to the  associate  for  additional  new  memberships.  The
Company  historically has been able to immediately  recover the majority of such
charge-backs.  Any remaining unrecovered advance on a membership that has lapsed
represents  a receivable  from the  associate  and is  reflected  as  commission
advances  and is  categorized  as current or  non-current  based on the expected
recovery period.  Additionally,  even though a commission  advance may have been
fully recovered on a particular  membership,  no additional  commission earnings
from any membership will be paid to an associate until all previous  advances on
all memberships, both active and lapsed, have been recovered.

         The Company's commission advance policy exposes the Company to the risk
of  uncollectible  commission  advances  particularly  for associates who do not
receive  commissions on a large number of  memberships  or who experience  below
average  persistency.  The Company closely monitors such commission  advances to
ensure maximum  recoverability  and maintains a recoverability  reserve which at
December 31, 1996 and 1995, was $3.4 million and $2.7 million, respectively.

         Associates also receive  compensation when associates sponsored by them
or other associates that they have sponsored in their organization  successfully
complete the new training program implemented by the Company January 4, 1997.

         Contract Persistency
         One of the major factors affecting the Company's profitability and cash
flow is Contract  persistency,  which  represents  the ability of the Company to
retain a Contract, and therefore receive premiums, once it has been written. The
Company periodically  monitors its overall Contract persistency rate, as well as
the  persistency  rates with respect to Contracts sold by individual  associates
and agents and  persistency  rates with respect to Contract  sales by geographic
region and payment method. The Company's Contract  persistency rate measures the
number of Contracts  in force at the end of a year as a percentage  of the total
of (i) Contracts in force at the beginning of such year, plus (ii) new Contracts
sold during such year.  From 1981 through the year ended  December 31, 1996, the
Company's annual Contract  persistency rates,  using the foregoing method,  have
averaged  approximately  76%. The annual Contract  persistency rates were 74.0%,
80.0% and 80.7% for 1996,  1995 and 1994,  respectively.  The Company's  overall
Contract persistency rate varies based on, among other factors, the relative age
of total Contracts in force.  The Company's  overall  Contract  persistency rate
could be lower when the Contracts in force include a higher  proportion of newer
Contracts.  The Company has recently  experienced  significant  increases in new
Contract sales and, as a result,  the percentage of newer Contracts in its total
Contracts in force has increased.  Unless offset by other factors, this increase
could result in a decline in the Company's overall Contract  persistency rate as
it did during 1996. The Company's  financial condition and results of operations
may be materially  adversely  affected if the persistency  rates of existing and
new Contracts are materially lower than the Company's historical experience.

         Operating Ratios
         Two principal  operating  measures monitored by the Company in addition
to Contract persistency are the loss ratio and the expense ratio. The loss ratio
represents  Contract  benefit  costs as a percentage of Contract  premiums.  The
expense ratio represents the total of commissions,  direct  marketing  expenses,
general and administrative  expenses,  premium taxes, interest and certain other
normal  operating  expenses as a percentage  of Contract  premiums.  The Company
strives to maintain a combined  loss and expense  ratio as low as possible.  The
combined  ratio does not measure  total  profitability  because it does not take
into account all revenues and expenses.

         Cash Flow Considerations Relating to Sales of Contracts
         The Company advances significant  commissions at the time a Contract is
sold. Since  approximately  92% of Contract  premiums are collected on a monthly
basis,  a  significant  cash flow  deficit is created at the time a Contract  is
sold. This deficit is reduced as monthly premiums are remitted and no additional
commissions are paid on the Contract until all previous commission advances have
been  fully  recovered.  Since  the cash  advanced  at the time of sale of a new
membership  Contract will be recovered over a three year period,  cash flow from
operations may be adversely  affected  depending on the number of new membership
Contracts  written  and the  composition  of new or  existing  sales  associates
producing such Contracts.

         Income Tax Matters-Net Operating Losses
         At December 31, 1996, the Company had net operating loss  carryforwards
("NOLs")  for  Federal   regular  and   alternative   minimum  tax  purposes  of
approximately  $11.9 million and $11.5 million,  respectively,  expiring in 2012
and 2013,  respectively.  In  addition,  the Company had  general  business  and
rehabilitation  tax credit  carryforwards  of  approximately  $325,000  expiring
primarily in 1998 to 2001, and an alternative minimum tax credit carryforward of
$366,000 which does not expire.  A valuation  allowance has been established for
deferred tax assets representing pre-1996 carryforwards except as related to the
AMT Credit  carryforward  (which is  considered to be fully  realizable)  as the
Company  does not believe it is more  likely  than not that the tax  benefits of
such  carryforwards  will be realized.  The Company generated a tax loss for the
year ended  December  31, 1996 of $2.8  million.  The  Company  believes it will
realize the  approximate  $1.0 million tax  benefits  from this tax loss and has
appropriately  not  provided a valuation  allowance  against  this  amount.  The
Company accrued tax expense for 1996 and 1995 at the applicable  statutory rates
and  expects to  continue  such  accrual for 1997 since it does not expect to be
able to utilize available tax benefits from its existing carryforwards. However,
if the level of tax deductions for commissions is less than expected in 1997 (as
a result  of new  Contract  sales  being  less  than  expected  or for any other
reason),  the Company may have taxable  income.  In such case, the Company's tax
expense  for 1997 would be reduced to reflect any actual or  anticipated  future
utilization of deferred tax benefits through  reduction in the current valuation
allowance.

         The ability of the Company to utilize NOLs and tax credit carryforwards
to reduce future  federal income taxes of the Company is also subject to various
limitations  under the Internal  Revenue Code of 1986,  as amended (the "Code").
One such  limitation  is contained  in Section 382 of the Code which  imposes an
annual  limitation on the amount of a  corporation's  taxable income that can be
offset by those  carryforwards in the event of a substantial change in ownership
as defined in Section 382 ("Ownership  Change"). In general, an Ownership Change
occurs  if  during  a  specified  three-year  period  there  are  capital  stock
transactions  which  result  in an  aggregate  change  of more  than  50% in the
beneficial  ownership of the stock of the  Company.  The Company is not aware of
any  pending or  contemplated  transactions  that would  result in an  Ownership
Change under  Section 382.  However,  the Company does not have control over all
possible  variables  which can  affect the  Ownership  Change  calculation  and,
accordingly,  it is possible that an Ownership Change could occur in the future.
The effect of any such Ownership Change on the Company's  financial condition or
results of operations cannot be determined  because it is dependent upon unknown
future facts and circumstances at the time of any such change, including,  among
others, the amount of the Company's NOLs, the fair market value of the Company's
stock and the Company's other tax attributes.

         Associate Services
         The Company  derives  revenues from services  provided to its marketing
sales force,  principally from a one-time  enrollment fee of  approximately  $65
($49 prior to  February  1, 1996 and $55 prior to July 1996) from each new sales
associate  and the sale of  marketing  supplies  and  promotional  materials  to
associates  on  an  ongoing  basis.  Effective  January  4,  1997,  the  Company
implemented  a training  program  which  allows an  associate  who  successfully
completes  the program to advance  through the  various  commission  levels at a
faster rate. Associates participating in this program pay a one-time fee of $249
instead of the $65 fee. The  increased  fee covers the  additional  training and
materials used in the training  program.  The Company  enrolled 69,789 new sales
associates  during 1996  compared to 50,464  during 1995 and 14,129 during 1994,
resulting in significant increases in associate services revenues and costs. The
Company's  direct costs of providing  materials and services to  associates  are
reflected as costs of associate services and direct marketing. Amounts collected
from sales associates are intended  primarily to offset the Company's direct and
indirect  costs incurred in  recruiting,  monitoring and providing  materials to
sales  associates  and are not intended to generate  material  profits from such
activities.

         Investment Policy
         The Company's investment policy is to some degree controlled by certain
insurance   regulations,   which,   coupled  with  management's  own  investment
philosophy,  results in a  conservative  investment  portfolio  that is not risk
oriented.   The  Company's   investments   consist  principally  of  short  term
instruments  issued by the United States Treasury,  insured bank certificates of
deposit,  high grade  government bonds and similar  investments.  The Company is
required to pledge  investments  to various  state  insurance  departments  as a
condition to obtaining authority to do business in certain states.

         Accounting Standards to be Adopted
         In February  1997,  the  Financial  Accounting  Standards  Board issued
Statement of Financial Accounting Standards No. 128, "Earnings Per Share" ("SFAS
128"). SFAS 128 establishes  standards for computing and presenting earnings per
share  ("EPS"),  and is effective  for financial  statements  issued for periods
ending after  December 15,  1997,  including  interim  periods.  This  Statement
simplifies the standards for computing  earnings per share  previously  found in
APB  Opinion  No.  15,  Earnings  per  Share,   and  makes  them  comparable  to
international EPS standards.  It replaces the presentation of primary EPS with a
presentation  of basic EPS.  It also  requires  dual  presentation  of basic and
diluted EPS on the face of the income  statement  for all entities  with complex
capital  structures.  Management  has  not  yet  evaluated  the  effect  of this
pronouncement on the Company's consolidated financial statements.

         Forward Looking Statements
         All statements in this report  concerning the Company other than purely
historical  information,  including,  but not limited to, statements relating to
the  Company's  future  plans and  objectives,  expected  operating  results and
assumptions   relating  to  future   performance   constitute   "Forward-Looking
Statements" within the meaning of Section 21E of the Securities  Exchange Act of
1934 and are based on the Company's  historical  operating  trends and financial
condition as of December 31, 1996 and other information  currently  available to
management The Company cautions that the Forward- Looking Statements are subject
to all the risks and uncertainties  incident to its business,  including but not
limited  to  risks  relating  to  the  marketing  of  its  Contracts,   Contract
persistency,  regulation  and  competition  risks and the risk  relating  to the
continued active  participation of its principal  executive officer,  Harland C.
Stonecipher.  Moreover,  the Company may make  acquisitions  or  dispositions of
assets or  businesses,  enter  into new  marketing  arrangements  or enter  into
financing  transactions.  None of these can be  predicted  with  certainty  and,
accordingly,  are not taken  into  consideration  in any of the  Forward-Looking
Statements  made herein.  For all of the foregoing  reasons,  actual results may
vary materially from the Forward-Looking Statements.

Results of Operations

         Comparison of 1996 to 1995
         The Company  reported net income  applicable  to common shares of $12.5
million,  or $.56 per common share, for 1996, up 74% from net income  applicable
to common  shares of $7.2  million,  or $.35 per  common  share,  for 1995.  The
increase in the net income applicable to common shares for 1996 is primarily the
result of increases in every  revenue  category  except for interest  income for
1996 as compared to 1995.

         Contract  premiums  totaled $50.6 million during 1996 compared to $31.3
million for 1995,  an increase of 62%.  The  increase in Contract  premiums  was
primarily  the result of  increased  new  Contract  sales  resulting in a higher
number of active Contracts in force. New Contract sales during 1996 were 194,483
compared to 109,922 during 1995. At December 31, 1996, there were 294,151 active
Contracts in force compared to 203,535 at December 31, 1995.  Additionally,  the
average annual premium per Contract has increased from $239 for those  Contracts
written in 1995 to $244 for Contracts written during 1996, a 2.0% increase, as a
result of a higher  portion of  Contracts  written  during  1996  including  the
additional pre-trial hours benefit at an additional cost to the member.

         Associate services revenue increased from $3.2 million for 1995 to $5.6
million  during  1996 as a result of higher new  associate  enrollments  and the
increase  in the fee paid for  associate  enrollment.  New  associates  enrolled
during  1996 were  69,789  compared  to 50,464  for 1995,  an  increase  of 38%.
Associate  services  revenue also increased as a result of increases in sales of
marketing  materials  used  by the  associates  in  sales  presentations  of the
Company's  Contracts.  Associate services revenue for 1996 was comprised of $4.1
million in  enrollment  fees and $1.5 million in sales of  marketing  materials.
Future revenues from associate  services will depend  primarily on the number of
new  associates  enrolled,  but the  Company  expects  that such  revenues  will
continue to be largely  offset by the direct and indirect cost to the Company of
providing associate services.

         Interest  income  for 1996  equaled  interest  income  for 1995 of $1.3
million.  Included in 1995 interest income was $187,000 for prior years interest
pertaining to outstanding  notes  receivable.  Such amounts were  previously not
considered  recoverable but were subsequently  collected.  Interest income would
have  otherwise  increased as a result of  increases in the average  investments
outstanding and higher  interest rates on investments.  At December 31, 1996 the
Company reported $19.9 million in cash and investments compared to $18.3 million
at December 31, 1995.

         Primarily  as a result of the  increase  in  Contract  premiums,  total
revenues  increased to $59.9 million for 1996 from $37.1 million during 1995, an
increase of 61%.

         Contract  benefits  totaled  $17.6  million for 1996  compared to $10.6
million  for 1995,  an  increase  of 66%.  However,  the loss ratio for the 1996
period of 35% was approximately the same as the 34% for the comparable period of
1995 and should remain near 35% as the portion of active Contracts which provide
for a capitated benefit continues to increase.

         Commission  expense was $11.5 million for 1996 compared to $7.7 million
for 1995, and  represented  23% and 24% of Contract  premiums for 1996 and 1995,
respectively.  Commission expense, as a percentage of Contract premiums,  should
remain at or near 25% of Contract premiums in future years.

         General  and  administrative  expenses  during  1996 and 1995 were $6.2
million and $4.3 million,  respectively, and represented 12% and 14% of Contract
premiums for such years. Although the total amount of general and administrative
expenses increased  approximately $1.9 million during 1996, these expenses, as a
percent of Contract  premiums,  decreased 2%. This trend of gradual increases in
the total dollar  amount of these  expenses but  decreases  when  expressed as a
percentage of Contract premiums should continue as a result of certain economies
of scale pertaining to the Company's operating leverage.

         Associate services and direct marketing costs increased to $4.5 million
for 1996 from $2.6 million for 1995 but were  generally  consistent as a percent
of total revenues, 8% for 1996 and 7% for 1995. These costs include the costs of
providing  associate services and marketing costs other than commissions,  which
are directly associated with new Contract sales.

         Due to property and equipment  additions  during the later part of 1995
and the year ended December 31, 1996,  depreciation  increased from $477,000 for
1995 to $533,000 for 1996.

         The  Company's  expense  ratio  remained at 45% for both 1996 and 1995.
These  factors  resulted in a combined loss and expense ratio of 81% and 80% for
1996 and 1995, respectively.

         Provision for income taxes increased  significantly during 1996 to $6.7
million  compared to $3.9 million for 1995, but remained at 35% of income before
income taxes. The Company has established a valuation  allowance for the portion
of its  deferred tax asset that the Company  believes  more likely than not will
not be  realized.  The Company  believes it is  unlikely  that it will  generate
sufficient  taxable  income to realize the benefits  from its pre-1996  NOLs and
certain  other  carryforwards  before they expire,  primarily as a result of tax
deductions  attributable  to  expected  levels of  commission  to be paid on new
Contract sales.

         Dividends paid on outstanding  preferred stock decreased to $15,000 for
1996 from $125,000  during 1995.  This $110,000  decrease is attributable to the
automatic  conversion of preferred  stock to common stock  pursuant to its terms
during February 1995.

         Comparison of 1995 to 1994
         The Company  reported net income  applicable  to common  shares of $7.2
million, or $.35 per common share, for 1995 up 35% from net income applicable to
common shares of $3.3  million,  or $.26 per common  share,  for 1994.  This 35%
increase in net income  applicable to common  shares was achieved  despite a 67%
increase in the weighted average number of shares used in computing earnings per
share from 12.5  million  shares in 1994 to 20.8  million  shares for 1995.  The
increase in the net income applicable to common shares for 1995 is primarily the
result of increases in every revenue category for 1995 as compared to 1994.

         Contract  premiums  totaled $31.3 million during 1995 compared to $22.9
million for 1994,  an increase of 37%.  The  increase in Contract  premiums  was
primarily  the result of  increased  new  Contract  sales  resulting in a higher
number of active Contracts in force. New Contract sales during 1995 were 109,922
compared to 45,893 during 1994. At December 31, 1995,  there were 203,535 active
Contracts in force compared to 144,438 at December 31, 1994.  Additionally,  the
average annual premium per Contract has increased from $229 for those  Contracts
written in 1994 to $239 for Contracts written during 1995, a 4.0% increase, as a
result of a higher  portion of  Contracts  written  during  1995  including  the
additional pre-trial hours benefit at an additional cost to the member.

         Associate  services  revenue  increased  from $912,000 for 1994 to $3.2
million  during  1995 as a result  of  higher  new  associate  enrollments.  New
associates  enrolled  during  1995 were 50,464  compared to 14,129 for 1994,  an
increase of 257%.  Associate  services  revenue  also  increased  as a result of
increases  in sales  of  marketing  materials  used by the  associates  in sales
presentations of the Company's  Contracts.  Associate  services revenue for 1995
was  comprised  of $2.5  million in  enrollment  fees and  $677,000  in sales of
marketing  materials.  Future  revenues  from  associate  services  will  depend
primarily on the number of new associates enrolled, but the Company expects that
such revenues will continue to be largely offset by the direct and indirect cost
to the Company of providing associate services.

         Interest income for 1995 increased to $1.3 million compared to $466,000
for 1994.  Interest income  increased  primarily as a result of increases in the
average investments outstanding. At December 31, 1995 the Company reported $18.3
million in cash and investments compared to $11.7 million at December 31, 1994.

         Primarily  as a result of the  increase  in  Contract  premiums,  total
revenues  increased to $37.1 million for 1995 from $24.6 million during 1994, an
increase of 51%.

         Contract  benefits  totaled  $10.6  million  for 1995  compared to $8.0
million for 1994, an increase of 33%. However, the loss ratio for 1995 decreased
to 34% from 35% for 1994.

         Commission  expense was $7.7 million for 1995  compared to $6.8 million
for 1994, and  represented  24% and 30% of Contract  premiums for 1995 and 1994,
respectively. Commission expense, as a percentage of Contract premiums, declined
as a result of changes in the  commission  structure  for  Contracts  sold after
March 1, 1995.

         General  and  administrative  expenses  during  1995 and 1994 were $4.3
million and $4.3 million,  respectively, and represented 14% and 19% of Contract
premiums for such years. Although the total amount of general and administrative
expenses  increased  approximately  $55,000 during 1995,  these  expenses,  as a
percent of Contract  premiums,  decreased 5%. This trend of gradual increases in
the total dollar  amount of these  expenses but  decreases  when  expressed as a
percentage of Contract premiums should continue as a result of certain economies
of scale pertaining to the Company's operating leverage.

         Direct  marketing  costs  increased  to $2.6 million for 1995 from $1.5
million for 1994 but were fairly  consistent  as a percent of Contract  premiums
and include those costs other than  commissions,  which are directly  associated
with new Contract sales.

         The  Company's  expense  ratio  decreased  from 56% for 1994 to 45% for
1995. These factors resulted in a combined loss and expense ratio of 79% and 91%
for 1995 and 1994, respectively.

         Provision for income taxes increased  significantly during 1995 to $3.9
million,  or 35% of net income  before  taxes,  from a 1994 benefit of $319,000.
This $4.2 million change is attributable to the 1994 expense which reflected the
benefit of net operating loss carryforwards, general business and rehabilitation
tax credit  carryforwards and alternative minimum tax credit  carryforward.  The
Company has  established  a valuation  allowance for the portion of its deferred
tax asset that the Company  does not believe it is more likely than not that the
tax benefits from its NOLs and other carryforwards will be realized. The Company
believes it is  unlikely  that it will  generate  sufficient  taxable  income to
realize  these  benefits  before  they  expire,  primarily  as a  result  of tax
deductions  attributable  to expected  levels of  commissions  to be paid on new
Contract sales.

         Dividends paid on outstanding preferred stock decreased to $125,000 for
1995 from $465,000  during 1994.  This $340,000  decrease is attributable to the
automatic conversion of preferred stock to common stock pursuant to its terms on
February 27, 1995.

Liquidity and Capital Resources

         General
         Consolidated  net cash provided by operating  activities  was $942,000,
$624,000 and $3.0 million for 1996, 1995 and 1994,  respectively.  Cash provided
by operating  activities  remained  relatively equal when comparing 1996 to 1995
due to the $5.2  million  increase  in net  income,  after an  increase  of $2.8
million in the impact of deferred  income taxes,  that helped to offset the $8.4
million increase in commission advances.  The decrease of $2.4 million from 1995
to 1994 was  primarily  the result of increases in  commission  advances of $9.2
million which was partially  offset by an increase in net income of $3.6 million
and an increase in provision for deferred income taxes of $4.3 million.

         During 1996, the Company had net cash provided by financing  activities
of $1.9  million as a result of the  exercise  proceeds  of options to  purchase
common stock. In 1995, the Company had net cash provided by financing activities
of $6.7  million as a result of the  exercise  proceeds  of warrants to purchase
common stock during May, 1995. The Company used $3.9 million for debt retirement
during  1994.  However,  the cash used to retire  debt during 1994 was more than
offset by the $8.1 million of proceeds  received as a result of new issuances of
common and preferred stock primarily from the public offering completed in June,
1994  together  with the exercise of other  outstanding  common stock  warrants.
Dividends  on preferred  stock of $465,000  together  with the debt  retirement,
offset  by the  stock  issuance  proceeds,  resulted  in net  cash  provided  by
financing activities of $3.8 million for 1994.

         The Company had a consolidated working capital surplus of $23.4 million
at December 31, 1996 compared to a consolidated working capital surplus of $17.6
million at December  31,  1995.  The $5.8  million  increase in working  capital
during  1996 was  primarily  the result of the  current  portion  of  commission
advances of $5.2 million.

         The Company has an unsecured  revolving credit agreement with Bank One,
Texas under which the Company may borrow up to $5 million,  as determined by the
borrowing base defined by the agreement,  through July, 1997. The borrowing base
is determined by a formula based on 80% of the net cash flow from certain of the
Company's  Contracts  that have  been in  existence  for 18  months or more.  At
December 31, 1996, the borrowing base was  approximately  $5 million.  Under the
agreement, the interest rate, at the option of the Company is at the bank's base
lending rate or an adjusted London  interbank rate and is determined at the time
of  borrowing.  Interest is to be paid  monthly and any  outstanding  principal,
unless converted to an 18 month term loan upon the occurrence of certain events,
comes due in its entirety on July 1, 1997. The agreement  contains  restrictions
which,  among other things,  require  maintenance of certain  financial  ratios,
restrict  encumbrance  of assets and  creation  of  indebtedness,  and limit the
payment of  dividends.  To date,  the  Company has not  borrowed  under the bank
credit  agreement.  The Company expects to renew or replace the credit agreement
at its expiration in July 1997.

         As a result of the retirement of all outstanding  debt during 1994, the
Company has no outstanding material financial commitments.

         The  Company  believes  that  it has  significant  ability  to  finance
expected  future growth in Contract  sales based on its existing  amount of cash
and cash  equivalents  and  investments at December 31, 1996 ($17.1 million) and
the unused revolving credit agreement availability of $5 million.

         Public unit offering
         During the second  quarter of 1994 the  Company  completed  the sale of
346,500  units  consisting  of a total of  346,500  shares  of $2.40  Cumulative
Convertible  Preferred Stock and 2,425,500  common stock purchase  warrants in a
public offering. Each unit, sold at a price of $24.00 per unit, consisted of one
share of preferred stock and seven warrants. Each share of preferred stock had a
cumulative  dividend of $2.40 per year, a  liquidation  preference of $24.00 per
share and was convertible at any time at the option of the holder into 14 shares
of  common  stock.  Each  share  of  preferred  stock  was  also   automatically
convertible  into  common  stock if the  closing  price of the  preferred  stock
exceeded $33.60 for ten consecutive trading days. The closing price of preferred
stock  exceeded  such price  level for the 10  consecutive  trading  days ending
February 24, 1995,  and, as a result,  the then  outstanding  277,700  shares of
preferred  stock were  converted  into common  stock.  The  remaining  shares of
preferred  stock  had  been  previously  voluntarily  converted.  The  automatic
conversion of the preferred  stock together with earlier  voluntary  conversions
resulted in savings of $831,600 per year in dividends.

         Each warrant  entitled the holder to purchase one share of common stock
at an exercise price of $2.50 per share at any time until September 8, 1999. The
warrants  were  redeemable  at the option of the  Company at a price of $.25 per
warrant following the date upon which the last reported sale price of the common
stock of the  Company  exceeds  $3.75 per share  (150% of the  warrant  exercise
price) for five consecutive  trading days. The closing price of the common stock
exceeded that price level for the five consecutive  trading days ended April 20,
1995.

         The Company exercised its right to call the warrants for redemption and
all of the 2.4 million warrants with an exercise price of $2.50 per warrant were
exercised  and  resulted  in net cash  proceeds  to the  Company of more than $6
million.  As a result of the exercise,  the number of outstanding  shares of the
Company's  common stock  increased to  20,545,661  shares from  18,120,171.  The
proceeds  from the  exercise of the  warrants  have been  invested in short term
obligations of the U.S. Treasury and other government  agencies and will be used
primarily for the payment of commission advances upon the sale of new Contracts.

         Parent Company Funding and Dividends
         Although the Company is the operating entity in many jurisdictions, the
Company's  subsidiaries  serve as operating  companies  in various  states which
regulate Contracts as insurance or specialized legal expense products.  The most
significant of these wholly-owned subsidiaries are PPLCI and PPLSIF. The ability
of PPLCI and  PPLSIF to provide  funds to the  Company is subject to a number of
restrictions  under various  insurance laws in the  jurisdictions in which PPLCI
and PPLSIF conduct  business,  including  limitations on the amount of dividends
and  management  fees that may be paid and  requirements  to maintain  specified
levels of capital and reserves.  In addition  PPLCI will be required to maintain
its  stockholders'   equity  at  levels  sufficient  to  satisfy  various  state
regulatory requirements,  the most restrictive of which is currently $3 million.
Additional capital  requirements of either PPLCI or PPLSIF will be funded by the
Company in the form of capital contributions or surplus debentures.


ITEM 8.      FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA
- -------------------------------------------------------


                 PRE-PAID LEGAL SERVICES, INC. AND SUBSIDIARIES
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                  AND CONSOLIDATED FINANCIAL STATEMENT SCHEDULE
                                                
Independent Auditors' Report 

Consolidated Financial Statements
- ---------------------------------
Consolidated Balance Sheets - December 31, 1996 and 1995
Consolidated Statements of Income - For the years ended December 31, 1996, 1995
 and 1994
Consolidated Statements of Cash Flows - For the years ended December 31, 1996,
 1995 and 1994
Consolidated Statements of Changes in Stockholders' Equity - For the years ended
  December 31, 1996, 1995 and 1994
Notes to Consolidated Financial Statements

Consolidated Financial Statement Schedule
- -----------------------------------------
Schedule II.  Consolidated Valuation and Qualifying Accounts - For the years
 ended December 31, 1996, 1995 and 1994



<PAGE>

                          INDEPENDENT AUDITORS' REPORT
                          ----------------------------




To the Board of Directors and Stockholders of
  Pre-Paid Legal Services, Inc.

We have audited the accompanying  consolidated  balance sheets of Pre-Paid Legal
Services,  Inc.  and  subsidiaries  as of December  31,  1996 and 1995,  and the
related  statements of income,  changes in stockholders'  equity, and cash flows
each of the three years in the period ended  December 31, 1996.  Our audits also
included  the  financial  statement  schedule  listed  at Item 8  herein.  These
financial statements and the financial statement schedule are the responsibility
of the  Company's  management.  Our  responsibility  is to express an opinion on
these  financial  statements and the financial  statement  schedule based on our
audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material respects,  the financial position of Pre-Paid Legal Services,  Inc. and
subsidiaries  as of  December  31,  1996  and  1995,  and the  results  of their
operations  and their cash flows for each of the three years in the period ended
December 31, 1996 in conformity with generally accepted  accounting  principles.
Also, in our opinion,  such financial  statement  schedule,  when  considered in
relation  to the  basic  consolidated  financial  statements  taken  as a whole,
presents fairly in all material respects the information set forth therein.




Deloitte & Touche LLP
Tulsa, Oklahoma
February 13, 1997


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                           CONSOLIDATED BALANCE SHEETS
                      (Amounts in 000's, except par values)

                                     ASSETS
                                                                                
                                                                                
                                                                  December 31,
                                                             -------------------
                                                                1996      1995
                                                             ---------  --------
  Current assets:
     Cash..................................................  $14,831    $14,489
     Held-to-maturity investments - current portion........      500        500
    Accrued Contract income................................    1,710      1,038
    Commission advances - current portion..................    9,108      3,923
                                                             -------    -------
       Total current assets................................   26,149     19,950
  Held-to-maturity investments.............................    1,757        500
   Investments pledged.....................................    2,772      2,766
    Commission advances, net...............................   21,744      8,548
   Property and equipment, net.............................    2,955      2,202
   Other...................................................    2,155      1,663
                                                             -------    -------
       Total assets........................................  $57,532    $35,629
                                                             =======    =======
  

                     LIABILITIES AND STOCKHOLDERS' EQUITY
  Current liabilities:
    Contract benefits......................................  $ 1,862    $ 1,547
    Accounts payable and accrued expenses..................      912        646
    Contingency reserves on trust preparation services.....        -        130
                                                              ------     ------
         Total current liabilities.........................    2,774      2,323
  Deferred income taxes....................................    9,284      3,566
                                                              ------     ------
      Total liabilities....................................   12,058      5,889
                                                              ======     ======

  Stockholders' equity:
    Preferred stock, $1 par value; authorized 400 shares; 
      5 issued and outstanding as follows:
        $3.00 Cumulative Convertible Preferred Stock, 
          authorized 5shares; 5 shares outstanding;          
          liquidation value of $84 .........................       5          5
    Special preferred stock, $1 par value; authorized 500 shares,
      issued and outstanding in one series designated as follows:
        $1.00 Non-Cumulative Special Preferred Stock, 32 and 45
          shares authorized, issued and outstanding at
          December 31, 1996 and 1995, respectively; liquidation  
          value of $430 and $605 at December 31, 1996
          and 1995 respectively.............................      32         45
    Common stock, $.01 par value; 100,000 shares authorized;
      22,459 and 21,513 issued at December 31, 1996 and 1995,                  
      respectively .........................................     225        215
    Capital in excess of par value .........................  41,039     37,757
    Retained earnings (deficit).............................   6,350     (6,105)
    Less: Treasury stock at cost; 747 shares................  (2,177)    (2,177)
                                                             -------    ------- 
     Total stockholders' equity.............................  45,474     29,740
                                                             -------    -------
      Total liabilities and stockholders' equity............ $57,532    $35,629
                                                             -------    -------
 

  The accompanying notes are an integral part of these financial statements.

<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in 000's, except per share amounts)


                                                   Year Ended December 31,
                                             -----------------------------------
                                               1996         1995          1994
                                             --------     --------      --------
 Revenues:
  Contract premiums....................      $ 50,582     $ 31,290     $ 22,852
  Associate services...................         5,646        3,183          912
  Interest income......................         1,302        1,308          466
  Other................................         2,416        1,352          379
                                             --------     --------     --------
                                               59,946       37,133       24,609
                                             --------     --------     --------
Costs and expenses:
  Contract benefits.....................       17,609       10,574        7,990
  Commissions...........................       11,476        7,708        6,788
  General and administrative............        6,227        4,315        4,260
  Associate services and direct marketing       4,544        2,573        1,539
  Depreciation...........................         533          477          410
  Premium taxes..........................         372          242          226
                                             --------     --------     --------
                                               40,761       25,889       21,213
                                             --------     --------     --------

Income before income taxes...............      19,185       11,244        3,396
Provision (benefit) for income taxes.....       6,715        3,932         (319)
                                             --------     --------     -------- 
Net income...............................      12,470        7,312        3,715
Less dividends on preferred shares.......          15          125          465
                                             --------     --------     --------
Net income applicable to common shares...    $ 12,455     $  7,187     $  3,250
                                             ========     ========     ========

Earnings per common and common equivalent
 share...................................    $    .56     $   .35      $    .26
                                             ========     =======      ========
Earnings per common share - assuming full
 dilution................................    $    .56     $   .34      $    .24
                                             ========     =======      ========


   The accompanying notes are an integral part of these financial statements.


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (Amounts in 000's)

<TABLE>
<CAPTION>                                                                                  
                                                                                         Year Ended December 31,
                                                                                  ---------------------------------------

<S>                                                                               <C>            <C>            <C> 
                                                                                     1996           1995           1994
                                                                                 -----------    -----------    -----------
Cash flows from operating activities:
Net income .....................................................................  $ 12,470       $  7,312       $  3,715
Adjustments  to  reconcile net  income  to  net  cash  provided  by  operating
  activities:
  Provision for associate stock options ........................................       318             76             --
  Provision (benefit) for deferred income taxes ................................     6,715          3,932           (362)
  Depreciation and amortization ................................................       533            477            410
  (Increase) decrease in accrued Contract income ...............................      (672)          (475)            22
  Increase in commission advances ..............................................   (18,381)        (9,938)          (709)
  (Increase) decrease in other assets ..........................................      (492)          (736)           436
  Increase (decrease) in Contract benefits .....................................       315            138           (515)
  Increase (decrease) in accounts payable and accrued expenses and
    contingency reserves .......................................................       136           (162)            43
                                                                                  --------       --------       --------
                                                                                                                         
      Net cash provided by operating activities ................................       942            624          3,040 
                                                                                  --------       --------       -------- 
                                                                                       

Cash flows from investing activities:
  Additions to property and equipment ..........................................    (1,286)          (608)          (528)
  Purchases of investments .....................................................    (1,663)        (1,695)           (51)
  Maturities of investments ....................................................       400            111            833
                                                                                  --------       --------       --------
      Net cash provided by (used in) investing activities ......................    (2,549)        (2,192)           254
                                                                                  --------       --------       --------

Cash flows from financing activities:
  Reduction in notes payable ...................................................        --             --         (2,669)
  Payment of debentures ........................................................        --             --         (1,243)
  Proceeds from issuance of promissory note ....................................        --             --             75
  Proceeds from sale of common and preferred stock .............................     1,964          6,670          8,104
  Dividends paid on preferred stock ............................................       (15)          (125)          (465)
                                                                                  --------       --------       -------- 
      Net cash provided by financing activities ................................     1,949          6,545          3,802
                                                                                  --------       --------       --------
Net increase in cash and
  unpledged cash equivalents ...................................................       342          4,977          7,096
                                                                                                     
Cash and cash equivalents at beginning of year .................................    14,489          9,512          2,416
                                                                                  --------       --------       --------
Cash and cash equivalents at end of year .......................................  $ 14,831       $ 14,489       $  9,512
                                                                                  ========       ========       ========

Supplemental disclosure of cash flow information:
  Cash paid for interest .......................................................  $     26       $     10       $    334
                                                                                  ========       ========       ========
  Cash paid for income taxes ...................................................  $     --       $     18       $     30
                                                                                  ========       ========       ========
Supplemental schedule of non-cash investing and financing activities:
  Conversion of subordinated debentures to common stock ........................  $     --       $     --       $    529
                                                                                  ========       ========       ========

</TABLE>


   The accompanying notes are an integral part of these financial statements.


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
           CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
       (Amounts and shares in 000's, except dividend rates and par values)



                                                        Year Ended December 31,
                                                      --------------------------
                                                        1996     1995     1994
                                                      -------- -------- --------
Preferred Stock - $1 par value, 400 shares
- ---------------
  authorized; issued and outstanding in two series
  designated as follows:
  $2.40 Cumulative Convertible Preferred Stock,
  ---------------------------------------------
  authorized 391 shares; shares issued and             
   outstanding at beginning of year (299 in 1995)..... $    -  $  299   $    -
  Shares issued during year (346 in 1994).............      -       -      346
  Shares exchanged for Common  Stock (299 in 1995 and            
   47 in 1994)........................................      -    (299)     (47)
                                                       ------  ------   ------ 
  Shares issued and outstanding at end of year (299
   in 1994), liquidation value of $7,188 at December   
   31, 1994...........................................      -       -      299
                                                       ------  ------   ------
  $3.00 Cumulative Convertible Preferred Stock,
  ---------------------------------------------
   authorized 5 shares; 5 shares issued and                               
    outstanding at  beginning and end of year,         
    liquidation value of $84..........................      5       5        5
                                                       ------  ------   ------


Special Preferred Stock - $1 par value, 500 shares
- -----------------------
  authorized; series of fixed annual dividends $1,
  non-cumulative, convertible, shares issued and          
  outstanding at beginning of year (45 in 1996, 60 in
  1995, and 62 in 1994)...............................     45      60       62
Shares exchanged for Common Stock (13 in 1996, 15 in     
  1995, and 2 in 1994)................................    (13)    (15)      (2)
                                                       ------  ------   ------ 
Shares issued and outstanding at end of year (32 in
  1996, 45 in 1995, and 60 in 1994), liquidation         
  value of $430 at December 31, 1996..................     32      45       60
                                                       ------  ------   ------

Common Stock - $.01 par value, shares authorized
- ------------
  100,000; shares issued and outstanding at beginning
  of year (21,513 in 1996, 14,216 in 1995, and 11,542    
  in 1994)............................................    215     142      115
Shares issued during year:
  Conversion of Preferred Stock and convertible
  debentures (456 in 1996, 4,245 in 1995, and 1,191        
  in 1994)............................................      1      42       12
  Contributed to Company's employee stock ownership
  plan (51 in 1996, 20 in 1995, and 20 in 1994).......      -       -        -
  Exercise of warrants (891 in 1996, 3,032 in 1995,         
  and 1,463 in 1994) .................................      9      31       15
                                                       ------  ------   ------
Shares issued and outstanding at end of year (22,459
  in 1996, 21,513 in 1995, and 14,216 in 1994)........    225     215      142
                                                       ------  ------   ------
                                                         

Capital in Excess of Par Value
- ------------------------------
Balance at beginning of year.......................... 37,757  30,770   22,990
  Preferred stock offering............................      -       -    6,486
  Exercise of warrants................................  2,225   6,567      790
  Deferred income taxes related to exercise of stock     
  options.............................................    997       -        -
  Conversion of preferred stock and convertible           
  debentures..........................................     14     272      566
  Stock contribution to employee stock ownership plan.     46      39       34
  Other...............................................      -     109      (96)
                                                       ------  ------   ------ 
Balance at end of year ............................... 41,039  37,757   30,770
                                                       ------  ------   ------

 
<PAGE>



                          PRE-PAID LEGAL SERVICES, INC.
     CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (continued)
       (Amounts and shares in 000's, except dividend rates and par values)




                                                       Year Ended December 31,
                                                   -----------------------------
                                                      1996      1995      1994
                                                   ---------  --------  --------
Retained Earnings (Deficit)
- ---------------------------
Balance at beginning of year...................... $(6,105)  $(13,292) $(16,542)
Net Income........................................  12,470      7,312     3,715
Cash dividends....................................     (15)      (125)     (465)
                                                   -------   --------  -------- 
Balance at end of year............................   6,350     (6,105)  (13,292)
                                                   -------   --------  -------- 


Treasury stock
- --------------
Balance at beginning and end of year (747 shares).  (2,177)    (2,177)   (2,177)
                                                   -------    -------   ------- 

Total Stockholders' Equity........................ $45,474    $29,740   $15,807
                                                   =======    =======   =======









   The accompanying notes are an integral part of these financial statements.


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
     (Dollar amounts in tables are in thousands unless otherwise indicated)

Note 1 - Nature of Operations and Summary of Significant Accounting Policies

Nature of Operations
         Pre-Paid Legal Services,  Inc. (the "Company")  underwrites and markets
legal service plans (referred to as "Contracts")  which provide for or reimburse
a portion  of legal  fees  incurred  by members  in  connection  with  specified
matters.  Contracts are guaranteed  renewable,  are  principally  collected on a
monthly basis and are marketed  primarily in 24 states by an  independent  sales
force referred to as "Associates".

Estimates
         The  preparation of financial  statements in conformity  with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

Commissions
         Effective  March 1, 1995 the  Company  implemented  a level  commission
schedule  of  approximately  25% of  annual  premium  revenue  per  year for all
membership  years.  This commission  schedule  results in the Company  incurring
commission  expense  related  to  the  sale  of its  legal  expense  plans  on a
consistent  basis with the  collection of the premiums  generated by the sale of
such Contracts.  The Company currently advances the equivalent of three years of
commissions  on new  Contract  sales.  Effective  January 4, 1997,  the  Company
implemented a new policy whereby  associates  receive only earned commissions on
the  first  three  memberships  submitted  unless  the  associate   successfully
completes  the  training  program  implemented  by the Company at the same time,
which includes an intensive one-day training seminar and the production of three
memberships  and the  recruitment of one associate  within 15 business days from
their training date.  Prior to March 1, 1995 first year  commissions  payable on
the  sale  of  a  Contract,   and  earned  in  the  first  Contract  year,  were
approximately 70% of annual Contract premiums while renewal commissions (payable
as earned  after the  first  Contract  year)  were  approximately  16% of annual
premiums.

Basis of Presentation
         The consolidated  financial statements have been prepared in accordance
with generally accepted  accounting  principles which vary in some respects from
statutory   accounting   principles  used  when  reporting  to  state  insurance
regulatory authorities.  Certain  reclassifications have been made to conform to
current year presentation.

Principles of Consolidation
         The  consolidated  financial  statements  include  the  accounts of the
Company and its wholly-owned subsidiaries,  as well as those of PPL Agency, Inc.
(See Note 7 for additional  information  regarding PPL Agency, Inc.) The primary
subsidiaries of the Company include  Pre-Paid Legal Casualty,  Inc.  (PPLCI) and
Pre-Paid Legal Services, Inc. of Florida (PPLSIF). All significant  intercompany
accounts and transactions have been eliminated.

Fair Value of Financial Instruments
         The  Company's   financial   instruments  consist  primarily  of  cash,
certificates of deposit,  other  short-term  investments,  receivables and trade
payables.  Fair value  estimates  have been  determined  by the  Company,  using
available  market  information  and  appropriate  valuation  methodologies.  The
carrying value of cash,  certificates of deposit, other short-term  investments,
net receivables and trade payables are considered to be  representative of their
respective fair value, due to the short term nature of these instruments.

Investment Securities
         The Company accounts for its investments in debt and equity  securities
in  accordance  with  Statement  of  Financial  Accounting  Standards  No.  115,
"Accounting for Certain  Investments in Debt and Equity Securities" (SFAS 115").
Investments classified as trading are accounted for at fair value, available for
sale  investments  are  accounted  for at fair value with  unrealized  gains and
losses,  net of  taxes,  excluded  from  earnings  and  reported  as a  separate
component  of  stockholders'  equity,  and  held  to  maturity  investments  are
accounted for at amortized cost.

         All investment securities are adjusted for amortization of premiums and
accretion of discounts.  Amortization of premiums and accretion of discounts are
recorded  to income  over the  contractual  maturity  or  estimated  life of the
individual investment on the level yield method. The Company has the ability and
intent to hold to  maturity  its  investment  securities  classified  as held to
maturity;  accordingly,  no adjustment  has been made for the excess,  if any of
amortized   cost  over  market.   In   determining   the   investment   category
classifications,  management considers its asset/liability strategy,  changes in
interest  rates and  prepayment  risk,  the need to  increase  capital and other
factors.  Under  certain  circumstances  (including  the  deterioration  of  the
issuer's  creditworthiness,  a change in tax law,  or  statutory  or  regulatory
requirements),  the Company may change the investment  security  classification.
Gain or loss on sale of  investments  is based upon the specific  identification
method.  Income  earned on the  Company's  investments  in state  and  political
subdivisions is not taxable.

Property and Equipment
         Property and equipment is stated at cost less accumulated  depreciation
and  amortization.  Depreciation of property and equipment is computed using the
straight-line  method over the estimated  useful lives of the assets.  Leasehold
improvements are amortized over the estimated useful lives of the related assets
or the period of the lease,  whichever is shorter.  Maintenance  and repairs are
expensed as incurred and renewals and betterments are capitalized.

Revenue Recognition
         Contract  premiums are recognized in income when due in accordance with
Contract  terms  which  generally  require  the holder of the  Contract to remit
premiums on a monthly  basis.  Contracts are canceled for  nonpayment of premium
after ninety days.  Premiums due but not  collected at the end of an  accounting
period are recorded as accrued Contract  income;  a provision for  uncollectible
premiums,  if any, is recorded currently.  Sales of marketing kits to Associates
are recognized as revenue when cash is received.

Commission Advances
         Commission  advances  represent  the  unearned  portion of  commissions
advanced  to  Associates  on sales of  memberships.  Commissions  are  earned as
premiums  are  collected,  usually  on a  monthly  basis.  The  Company  reduces
Commission  Advances  as  premiums  are paid and  commissions  earned.  Unearned
commission advances on lapsed memberships must subsequently be recovered through
an associate's active  memberships.  At December 31, 1996, the Company maintains
an allowance of $3.4 million to provide for  estimated  uncollectible  balances.
Effective  November 1, 1993,  the Company  imposed a charge of 1.5% per month on
unearned  commission  advances made between  November 1, 1993 and March 1, 1995.
Effective  March 1, 1995, and in  conjunction  with other  commission  structure
changes,  the  Company  reduced  the  charge  from  1.5% to .17% per  month  for
commission advances made after such date. Effective January 4, 1997, the Company
implemented  a change to the method used in  calculating  the charge on unearned
commission  advances to only  calculate  a charge  against  unearned  commission
advances on memberships which canceled subsequent to the advance being made. The
charge was also changed to equal the prime rate.

Contract Benefit Costs
         Contract  benefit  costs  represent  claims  reported  but not paid and
actuarially  estimated claims incurred but not reported.  The Company calculates
Contract  benefit costs based on completion  factors which  consider  historical
claims  experience based on the dates that claims are incurred,  reported to the
Company and  subsequently  paid.  Processing  costs  related to these claims are
accrued based on an estimate of expenses to process such claims.

Income Taxes
         The Company  accounts  for income  taxes in  accordance  with SFAS 109,
which is an asset and  liability  approach  that  requires  the  recognition  of
deferred tax assets and liabilities for the expected future tax  consequences of
events that are  recognized  in  different  periods in the  Company's  financial
statements  and tax returns.  In estimating  future tax  consequences,  SFAS 109
generally  considers all future events other than  enactment's of changes in the
tax law or rates

         Deferred  taxes are  determined  based on the  difference  between  the
financial  statement and tax bases of assets and  liabilities  using enacted tax
rates in effect in the years in which the  differences  are expected to reverse.
The Company records deferred tax assets related to the recognition of future tax
benefits  of  temporary  differences  and net  operating  loss  and  tax  credit
carryforwards. To the extent that realization of such benefits is not considered
more likely than not, the Company  establishes  a valuation  allowance to reduce
such assets to estimated realizable value.

Earnings Per Share
         Earnings  per  common  and  common  equivalent  share are  computed  by
dividing net income  applicable to common shares by the weighted  average number
of shares of common stock and common stock  equivalents  outstanding  during the
year. The $3.00  Cumulative  Convertible  Preferred stock is not included in the
weighted average number of common shares  outstanding since it is not considered
to be common stock  equivalent.  Special  Preferred  stock is considered to be a
common stock  equivalent and the number of shares  issuable on conversion of the
special  preferred stock is added to the number of common shares.  The number of
common shares is also increased by the number of shares issuable on the exercise
of warrants  and options less the number of common  shares  assumed to have been
purchased  with the  proceeds  from the  exercise of the  options  and  warrants
pursuant to the modified  treasury stock method;  those purchases are assumed to
have been made at the average  price of the common stock  during the  respective
periods. Weighted average number of shares used in computing earnings per common
and common equivalent share are 22,325,000, 20,762,000, and 12,460,000 for 1996,
1995 and 1994 respectively.

         Earnings per common share - assuming  full  dilution are  determined on
the assumptions  described above except that the purchases  assumed to have been
made upon the  exercise of warrants and options are assumed to have been made at
the market price at the close of the respective  periods if that market price is
higher than the average market price for such periods.  Additionally,  the $2.40
cumulative  convertible  preferred  stock and certain  convertible  subordinated
debentures are assumed to have been  converted and the respective  dividends and
interest are included in  determining  net income  applicable to common  shares.
Weighted  average  number  of  shares  used in  computing  earnings  per  common
share-assuming  full dilution are  22,398,000,  21,778,000,  and  15,772,000 for
1996, 1995 and 1994, respectively.

Cash and Cash Equivalents
         The Company  considers all highly  liquid  unpledged  investments  with
maturities  of  three  months  or  less  at  time  of  acquisition  to  be  cash
equivalents.

Long-Lived Assets
         The Company  records  impairment  losses on  long-lived  assets used in
operations  when  events and  circumstances  indicate  that the assets  might be
impaired  and the  undiscounted  cash flows  estimated  to be generated by those
assets are less than the carrying  amounts of those  assets.  Long-lived  assets
that are held for  disposal  are valued at the lower of the  carrying  amount or
fair value less cost to sell,  except for assets that  constitute a discontinued
operation.  Assets  of  discontinued  operations  are  valued at  estimated  net
realizable value.

Stock-Based Compensation
         Compensation  expense is recorded  with respect to stock option  grants
and  restricted  stock  awards to  employees  using the  intrinsic  value method
prescribed  by  Accounting  Principles  ("APB")  Opinion  No.  25.  This  method
calculates  compensation  expense on the  measurement  date as the excess of the
current  market  price of the  underlying  Company  stock  over the  amount  the
employee is required to pay for the shares,  if any.  The expense is  recognized
over the  vesting  period of the grant or award.  The Company has elected not to
adopt the fair value method of accounting for stock-based  compensation which is
encouraged,  but not required, by Statement of Financial Accounting Standards No
123,  "Accounting for Stock-Based  Compensation"  ("SFAS 123").  The Company has
adopted the disclosure  requirements of SFAS 123 in preparing its 1996 financial
statement disclosures (see Note 9).

Accounting Standards to be Adopted
         In February  1997,  the  Financial  Accounting  Standards  Board issued
Statement of Financial Accounting Standards No. 128, "Earnings Per Share" ("SFAS
128"). SFAS 128 establishes  standards for computing and presenting earnings per
share  ("EPS"),  and is effective  for financial  statements  issued for periods
ending after  December 15,  1997,  including  interim  periods.  This  Statement
simplifies the standards for computing  earnings per share  previously  found in
APB  Opinion  No.  15,  Earnings  per  Share,   and  makes  them  comparable  to
international EPS standards.  It replaces the presentation of primary EPS with a
presentation  of basic EPS.  It also  requires  dual  presentation  of basic and
diluted EPS on the face of the income  statement  for all entities  with complex
capital  structures.  Management  has  not  yet  evaluated  the  effect  of this
pronouncement on the Company's consolidated financial statements.


Note 2 - Investment Securities

         A summary of the amortized cost,  unrealized  gains and losses and fair
values of held to maturity  investment  securities at December 31, 1996 and 1995
follows:
                                                      December 31, 1996
                                           -------------------------------------
                                           Amortized    Gross Unrealized   Fair
                                             Cost      Gains    Losses     Value
                                           ---------  ------- ----------  ------
             U.S. Government obligations..   $2,025    $   -     $   3    $2,022
             Obligations of state and
               political subdivisions.....      414        1         2       413
                                             ------    -----     -----    ------
             Total........................   $2,439    $   1     $   5    $2,435
                                             ======    =====     =====    ======
                                             

                                                    December 31, 1995
                                           -------------------------------------
                                           Amortized   Gross Unrealized    Fair
                                              Cost      Gains    Losses    Value
                                           ---------  -------  -------   -------
                                                                          
             U.S. Government obligations..   $1,143    $   -     $   -    $1,143
             Obligations of state and                                   
               political subdivisions.....      412        -         9       403
                                             ------    -----     -----    ------
             Total........................   $1,555    $   -     $   9    $1,546
                                             ======    =====     =====    ======

      A comparison of the amortized  cost and fair value of the Company's held
to  maturity  investment  securities  at December  31,  1996 by maturity  date
follows:
                                           Amortized
                                             Cost     Fair Value
                                           ---------  ----------
                                                    
             One year or less............    $  764    $  765
             Two years through five years     1,675     1,670
                                             ------    ------
             Total.......................    $2,439    $2,435
                                             ======    ======
                                             

      The Company's  investment  securities  are included in the  accompanying
consolidated  balance  sheets  at  December  31,  1996  and  1995 as  follows.
Remaining   amounts  included  in  these  balance  sheet  captions   represent
certificates of deposit.
                                                   December 31,
                                                 ----------------
                                                  1996      1995
                                                 -------  -------
            
             Held-to-maturity investments-   
                 current portion..............  $  500    $  500
             Held-to-maturity investments.....     989       112
             Investments pledged..............     950       943
                                                ------    ------
             Total............................  $2,439    $1,555
                                                ======    ======
          

         The  Company  is  required  to  pledge  investments  to  various  state
insurance  departments  as a condition to obtaining  authority to do business in
certain states. The Company has investments pledged to state regulatory agencies
as follows:
                                                            December 31,
                                                         -----------------
                                                           1996      1995
                                                         --------  -------
                  Certificates of deposit................$1,822    $1,822
                  Obligation of state and political         
                    subdivisions.........................   300       300
                  U. S. Government obligations...........   650       644
                                                         ------    ------
                  Total                                  $2,772    $2,766
                                                         ======    ======
             
Note 3 - Property and Equipment

      Property and equipment is comprised of the following:
                                                               December 31,
                                                Estimated    ----------------
                                                Useful Life   1996      1995
                                                -----------  -------   ------
             Equipment, furniture and fixtures...3-10 years  $5,283    $4,338
             Computer software................... 5 years     2,087     1,822
             Building and improvements...........20 years     1,653     1,621
             Automotive.......................... 3 years       213       163
             Land................................               110       110
                                                             ------    ------
                                                              9,346     8,054
             Accumulated depreciation............            (6,391)   (5,852)
                                                             ------    ------ 
             Property and equipment, net.........            $2,955    $2,202
                                                             ======    ======
                                                                                
Note 4 - Revolving Credit Agreement

         The Company has an unsecured  revolving credit agreement with Bank One,
Texas under which the Company may borrow up to $5 million,  as determined by the
borrowing base defined by the agreement,  through July, 1997. The borrowing base
is determined by a formula based on 80% of the net cash flow from certain of the
Company's  Contracts  that have  been in  existence  for 18  months or more.  At
December 31, 1996, the borrowing base was  approximately  $5 million.  Under the
agreement, the interest rate, at the option of the Company is at the bank's base
lending rate or an adjusted London  interbank rate and is determined at the time
of  borrowing.  Interest is to be paid  monthly and any  outstanding  principal,
unless converted to an 18 month term loan upon the occurrence of certain events,
comes due in its entirety on July 1, 1997. The agreement  contains  restrictions
which,  among other things,  require  maintenance of certain  financial  ratios,
restrict  encumbrance  of assets and  creation  of  indebtedness,  and limit the
payment of  dividends.  To date,  the  Company has not  borrowed  under the bank
credit agreement.


Note 5 - Income Taxes

      The provision (benefit) for income taxes consists of the following:

                                                     Year Ended December 31,
                                                    --------------------------
                                                      1996     1995     1994
                                                    -------  -------  --------
              Current.............................  $    -   $    -    $   43
              Deferred............................   6,715    3,932      (362)
                                                    ------   ------    ------ 
              Total provision (benefit) for        
               income taxes.......................  $6,715   $3,932    $ (319) 
                                                    ======   ======    ======  
             
      A  reconciliation  of the  statutory  Federal  income  tax  rate  to the
effective income tax rate is as follows:

                                                    Year Ended December 31,
                                                    ------------------------
                                                     1996     1995     1994
                                                    ------   ------   ------
             Statutory Federal income tax rate.....  34.0%    34.0%   34.0%
             Tax exempt interest...................   (.2)     (.2)    (.3)
             Benefit of operating loss                
               carryforwards.......................     -        -   (32.5)
             Benefit of AMT credit carryforward....     -        -   (10.6)
             State income taxes and other..........   1.2      1.2       -
                                                    -----    -----   -----  
             Effective income tax rate.............  35.0%    35.0%   (9.4)%
                                                    =====    =====   =====  
             
      Deferred  tax  liabilities  and assets at December 31, 1996 and 1995 are
comprised of the following:

                                                                December 31,
                                                             ----------------
                                                              1996      1995
                                                             -------  -------
             Deferred tax liabilities:
               Commissions advanced........................  $10,772   $4,408
               Depreciation................................      175      179
                                                             -------  -------
                  Total deferred tax liabilities...........   10,947    4,587
                                                             -------  -------
             Deferred tax assets:
               Litigation accruals.........................        -      135
               Contract benefit reserve....................      139      226
               Receivables allowance.......................      201      201
               Net operating loss carryforward.............    4,198    3,188
               Capital loss carryforward...................      654      653
               General Business Credit carryforward........      325      325
                AMT Credit carryforward....................      366      366
                                                             -------  -------
                 Total deferred tax assets.................    5,883    5,094
               Valuation allowance for deferred tax assets.   (4,220)  (4,073)
                                                             -------  ------- 
                 Total net deferred tax assets.............    1,663    1,021
                                                             -------  -------
               Net deferred liability......................  $(9,284) $(3,566)
                                                             =======  ======= 
             

         A valuation  allowance  has been  established  for  deferred tax assets
representing  pre-1996  carryforwards  except  as  related  to  the  AMT  Credit
carryforward  (which is considered to be fully  realizable)  as the Company does
not  believe  it is  more  likely  than  not  that  the  tax  benefits  of  such
carryforwards  will be  realized.  During the years ended  December 31, 1996 and
1995, the valuation  allowance  increased by $147,000 and decreased by $239,000,
respectively.

         The Company  generated a tax loss for the year ended  December 31, 1996
of $2.8  million.  The Company  believes it will  realize the  approximate  $1.0
million tax  benefits  from this tax loss and has  appropriately  not provided a
valuation allowance against this amount. Because this 1996 taxable loss resulted
primarily from  reductions in taxable income  generated by the exercise of stock
options,  the  offsetting  credit has been  recorded in capital in excess of par
value.

         At December 31, 1996, the Company has net operating loss  carryforwards
(NOLs)  for  Federal  regular  tax  and  alternative  minimum  tax  purposes  of
approximately  $11.9 million and $11.5 million,  respectively,  expiring in 2012
and 2013. In addition,  the Company has general business and  rehabilitation tax
credit  carryforwards of approximately  $325,000,  expiring primarily in 1998 to
2001, and an alternative  minimum tax credit carryforward of $366,000 which does
not expire. The Company also has a capital loss carryforward of $1,800,000 which
expires in 1997.

         The ability of the Company to utilize NOLs and tax credit carryforwards
to reduce  future  Federal  income  taxes of the  Company  is subject to various
limitations  under the Internal  Revenue Code of 1986,  as amended (the "Code").
The utilization of such carryforwards may be further limited upon the occurrence
of certain  capital  stock  transactions,  including the issuance or exercise of
rights to acquire stock,  the purchase or sale of stock by 5%  stockholders,  as
defined in  Temporary  Treasury  Regulations,  and the  offering of stock by the
Company during any three-year  period  resulting in an aggregate  change of more
than 50% ("Ownership Change") in the beneficial ownership of the Company. In the
event  of an  Ownership  Change,  Section  382 of the  Code  imposes  an  annual
limitation on the amount of a corporation's taxable income that can be offset by
those carryforwards.

Note 6 - Stockholders' Equity

         On February 27, 1995, all of the Company's remaining  outstanding $2.40
Cumulative Convertible Preferred Stock automatically converted into common stock
pursuant to its terms.  Approximately  3.9 million  shares of common  stock were
issued as a result of this conversion.

         Each share of $3.00 Cumulative  Convertible Preferred Stock is entitled
to receive cumulative cash dividends at the annual rate of $3 per share, payable
quarterly,  is convertible  into 2.5 shares of Common Stock and is redeemable at
the option of the  Company at $25 per share.  The $3.00  Cumulative  Convertible
Preferred Stock had a liquidation value of $84,000 at December 31, 1996.

         Each  share  of  the   Special   Preferred   Stock  is  entitled  to  a
non-cumulative  annual  dividend  of $1.00 per share,  is  convertible  into 3.5
shares of Common Stock and is  redeemable at the option of the Company at $13.34
per share,  plus all accumulated  and unpaid  dividends.  The Special  Preferred
Stock had a  liquidation  value of $430,000 at December 31,  1996.  During 1996,
1995 and 1994,  Special  Preferred  Stock  consisting of  approximately  13,000,
15,000 and 2,000 shares,  respectively,  were  converted  into 105,000 shares of
Common Stock.

         The  Company's  ability to pay  dividends  is  dependent in part on its
ability to derive dividends from its  subsidiaries.  The payment of dividends by
PPLCI is restricted under the Oklahoma Insurance Code to available surplus funds
derived  from  realized net  profits.  At December 31, 1996,  PPLCI did not have
funds  available  for payment of dividends  without the approval of the Oklahoma
Insurance  Commissioner.   The  Company's  ability  to  pay  dividends  is  also
restricted  under  a line  of  credit  agreement  which  precludes  payments  of
dividends  on Common  Stock as long as any amounts are  outstanding  pursuant to
such credit  agreement.  To date,  the Company has not  borrowed  under the bank
credit agreement.

         At December 31, 1996, the Company had outstanding  warrants and options
to purchase a total of  approximately  988,000  shares of the  Company's  Common
Stock at an average price of $6.47 per share expiring at various periods through
December, 2005.

Note 7 - Related Party Transactions

         The Company's Chairman is the owner of PPL Agency, Inc. ("Agency"). The
Company has agreed to indemnify  and hold harmless the Chairman for any personal
losses incurred as a result of his ownership of this  corporation and any income
earned by Agency  accrues to the Company.  The Company  provides  management and
administrative  services for Agency, for which it receives specified  management
fees and expense reimbursements.

         Agency's  financial  position and results of operations are included in
the  Company's   financial   statements  on  a  combined  basis.  Agency  earned
commissions  during  1996,  1995 and 1994 of $130,000,  $413,000  and  $401,000,
respectively,  through  its  sales  of  insurance  products  of an  unaffiliated
company.  Agency had net income for the year ended December 31, 1996 and 1995 of
$56,000 and $599,  respectively  and a net loss for the year ended  December 31,
1994 of $170,000, after incurring commissions earned by the Chairman of $18,000,
$45,000 and $229,000,  respectively,  and annual management fees of $72,000 paid
to the Company.

         A former executive  officer and director of the Company has a loan from
the Company  which was made prior to the time he became a director.  The largest
balance of this loan during the year ended  December 31, 1996 was $281,000.  The
outstanding balance of this loan as of December 31, 1996 was $281,000.  The loan
bears annual interest at the rate of 3% in excess of the prime rate, adjusted on
January 1 of each year, and is secured by commissions due from the Company.

         The former executive  officer and director owns interests  ranging from
10% to 67% in corporations  or partnerships  not affiliated with the Company but
engaged in the marketing of the Company's  Contracts and which earn  commissions
from sales of  Contracts.  These  entities  earned  commissions,  net of amounts
passed through as commissions to their sales agents,  during 1996, 1995 and 1994
of $54,000, $55,000 and $71,000, respectively.

Note 8 - Commitments and Contingencies

         Aggregate  rental  expense  under all  operating  leases  was  $27,000,
$28,000  and  $42,000  in  1996,  1995  and  1994,  respectively.  There  are no
significant operating lease commitments in effect at December 31, 1996.

         The Company is a named  defendant  in certain  lawsuits  arising in the
ordinary course of the Company's  business.  While the outcome of these lawsuits
cannot be predicted with certainty, the Company does not expect these matters to
have a material adverse effect on the Company's financial  condition,  liquidity
or results of operations.

Note 9 - Stock Options and Purchase Plan

         The Company has a stock option plan  ("Plan")  under which the Board of
Directors  ("Board")  or its  Stock  Option  Committee  ("Committee")  may grant
options to purchase shares of the Company's  common stock.  The Plan permits the
granting  of options to  directors,  officers  and  employees  of the Company to
purchase the Company's  common stock at not less than the fair value at the time
the options are granted.  The Plan  provides for option  grants to acquire up to
1,000,000  shares and permits the granting of incentive stock options as defined
under  Section 422 of the Internal  Revenue  Code at an exercise  price for each
option  equal to the market price of the  Company's  common stock on the date of
the grant and a maximum term of 10 years.  Options not  qualifying  as incentive
stock  options  under the Plan will have a maximum term of 15 years.  Vesting of
options  granted  under the Plan is  determined  by the Board or  Committee.  No
options may be granted under the Plan after December 12, 2005.

         The Plan  provides  for  automatic  grants of options  to  non-employee
directors of the Company.  Under the Plan, each incumbent  non-employee director
and any new non-employee director will receive options to purchase 10,000 shares
of common stock on March 1 of each year commencing March 1, 1996. The options to
be granted on March 1 of each year will be  immediately  exercisable as to 2,500
shares and will vest in  additional  increments of 2,500 shares on the following
June 1st,  September  1st,  and  December  1st in the year of grant,  subject to
continued  service by the  non-employee  director  during such periods.  Options
granted to non-employee directors under the Plan have an exercise price equal to
the closing price of the common stock on the date of grant.

         A summary of the status of the Company's  Plan as of December 31, 1996,
1995 and 1994 and changes  during the years  ending on those dates is  presented
below:
<TABLE>
<CAPTION>

                                                1996                      1995                     1994
                                        ----------------------   ----------------------   ----------------------
                                                    Weighted                  Weighted                 Weighted
                                                    Average                   Average                  Average
                                                    Exercise                  Exercise                 Exercise
                                        Shares       Price        Shares       Price       Shares       Price
                                        ---------  -----------  ------------  ----------  ----------  ----------
<S>                                       <C>       <C>            <C>        <C>            <C>       <C>     
Outstanding at beginning of year.....     405,000   $   5.40       150,000    $    .58       150,000   $    .58
Granted..............................      45,000      13.50       315,000        6.84             -          -
Exercised............................     (40,000)       .38       (60,000)        .90             -          -
Terminated...........................           -          -             -           -             -          -
                                          -------   --------       -------    --------       -------   --------
Outstanding at end of year...........     410,000   $   6.78       405,000    $   5.40       150,000   $    .58
                                          =======   ========       =======    ========       =======   ========
Options exercisable at year end......     385,000   $   6.18       405,000    $   5.40       150,000   $    .58
                                          =======   ========       =======    ========       =======   ========

</TABLE>

         The  following  table  summarizes   information   about  stock  options
outstanding at December 31, 1996 issued pursuant to the Plan:

<TABLE>
<CAPTION>
                                                        Weighted Average
                                                            Remaining           Weighted Average
 Range of Exercise Prices     Number Outstanding         Contractual Life         Exercise Price
 -------------------------   ---------------------     --------------------    ------------------
<S>   <C>                         <C>                       <C>                  <C>       
       $.38 - $1.82               150,000                   1.67                 $    1.33
      $8.13 - $10.38              235,000                   1.77                      9.27
          $16.00                   25,000                   4.92                     16.00
                                  -------                   ----                 ---------
                                  410,000                   1.93                 $    6.78
                                  =======                   ====                 =========
</TABLE>

         The  Company,  effective  July 3, 1995 and  pursuant to a  registration
statement  on  Form  S-3,  initiated  a stock  option  plan  for  its  marketing
associates  whereby the  associates  could earn stock  options  based upon their
production  and  recruiting  efforts.  These  options were issued to  qualifying
associates  at each month end from July,  1995  through  March 31, 1996 based on
that month's production and recruiting  results.  The exercise price is equal to
the  closing  stock  price on the last  trading  day of each  respective  month.
Additional  grants pursuant to the plan ceased March 31, 1996.  Activity related
to this plan was as follows during 1996 and 1995:


                                                  1996              1995
                                         ------------------  ----------------
                                                  Weighted          Weighted
                                                  Average           Average
                                                  Exercise          Exercise
                                          Shares   Price    Shares   Price
                                         -------- -------- -------- ---------
      Outstanding at beginning             
         of year....................     298,225   $ 8.02         -    $    -
      Granted.......................     177,133    12.50   299,785      8.02
      Exercised.....................     (70,516)    8.95    (1,560)     7.03
      Terminated....................     (54,750)    8.63         -         -
                                         -------   ------   -------    ------
      Outstanding at end of year...      350,092   $10.00   298,225    $ 8.02
                                         =======   ======   =======    ======
      Options exercisable at             
         year end...................     350,092   $10.00   298,225    $ 8.02
                                         =======   ======   =======    ======




         The  following  table  summarizes   information   about  stock  options
outstanding at December 31, 1996 issued to marketing associates:
<TABLE>
<CAPTION>

                                                           Weighted Average
                                                              Remaining              Weighted Average
 Range of Exercise Prices      Number Outstanding          Contractual Life            Exercise Price
 -------------------------   -----------------------   -----------------------   ---------------------
                               
<S>   <C>     <C>                      <C>                        <C>                 <C>            
      $5.81 - $7.94                    123,771                    .58                 $      7.38
      $8.50 - $10.38                   130,379                    .58                        9.60
     $12.00 - $14.88                    95,942                    .58                       13.93
                                       -------                    ---                       -----
                                       350,092                    .58                 $     10.00
                                       =======                    ===                 ===========
</TABLE>

         In accordance with Statement of Financial Accounting Standards No. 123,
"Accounting for Stock Based  Compensation"  ("SFAS 123") , the Company  recorded
compensation  expense  related to the  issuance  of stock  options to  marketing
associates  of $318,000  and $76,000  during  1996 and 1995,  respectively.  The
weighted  average fair value of options  granted  that met the minimum  exercise
criteria  during 1996 was $2.79 per share.  The fair value of each stock  option
grant to  marketing  associates  was measured on the date of the grant using the
Black-Scholes   option  pricing  model  with  the  following   weighted  average
assumptions used: no dividend yield;  risk-free interest rate of 6.00%; expected
life of 1.5 years; and expected volatility of 48.62%.

         SFAS 123  establishes a fair value method and disclosure  standards for
stock-based employee compensation arrangements, such as stock purchase plans and
stock  options.  It also applies to  transactions  in which an entity issues its
equity  instruments  to acquire goods or services from  nonemployees,  requiring
that such  transactions be accounted for based on fair value. As allowed by SFAS
123, the Company will continue to follow the provisions of Accounting Principles
Board Opinion No. 25 and related  interpretations for its employee  compensation
arrangements,  and  disclose  the pro forma  effects of applying  SFAS 123.  Had
compensation  cost for the  Company's  employee  related stock option plans been
determined  based on the fair value at the grant dates for awards under the Plan
consistent  with the method of SFAS 123, the  Company's  net income and earnings
per share for 1996 and 1995  would have been  reduced  to the pro forma  amounts
indicated below:
                                                         1996        1995
                                                        -------     -------
          Net income applicable to common shares:
            As reported.............................    $12,455     $ 7,187
            Pro forma...............................    $12,227     $ 6,428
                   
          Earnings per common and common equivalent share:
            As reported.............................    $   .56     $   .35
            Pro forma...............................    $   .55     $   .31
                  
          Earnings per common share - assuming full dilution:
            As reported.............................    $   .56     $   .34
            Pro forma...............................    $   .55     $   .30

         The estimated fair value of options  granted to employees was estimated
on the date of grant  using the  Black-Scholes  option  pricing  model  with the
following  weighted-average  assumptions  used:  no  dividend  yield;  risk-free
interest  rate of  6.00%;  expected  life of 5 years;  and  expected  volatility
ranging from 53.74% to 63.75%.

         During 1988,  the Company  adopted an employee  stock  ownership  plan.
Under the plan,  employees may elect to defer a portion of their compensation by
making   contributions   to  the  plan.  Up  to  seventy-five   percent  of  the
contributions  made by employees may be used to purchase  Company  common stock.
The Company,  at its option,  may make matching  contributions  to the plan, and
recorded  expense  during  1996,  1995 and 1994 of $46,176,  $39,150 and $34,027
based on  contributions  of Company  stock of 51,000  shares,  20,000 shares and
20,000 shares, respectively.

Note 10 - Selected Quarterly Financial Data (Unaudited)

         Following is a summary of the unaudited  interim  results of operations
for the year ended December 31, 1996 and 1995.

<TABLE>
<CAPTION>
                                    Selected Quarterly Data
                            (In thousands except per share amounts)
                                                                  Earnings per common    Earnings per common
                                          Income before     Net       and common        share - assuming full
                             Revenues     income taxes     Income   equivalent share        dilution
                            ----------   --------------   --------  -----------------   ---------------------
    1996
    ----
<S>                          <C>            <C>           <C>               <C>                 <C> 
    First quarter.........   $12,354        $3,954        $2,566            $.12                $.12
    Second quarter........    14,796         4,862         3,156             .14                 .14
    Third quarter.........    15,760         5,006         3,251             .15                 .15
    Fourth quarter........    17,036         5,363         3,482             .16                 .16
     

    
    1995
    ----
    First quarter.........    $7,548        $2,103        $1,274            $.08                $.07
    Second quarter........     8,898         2,760         1,818             .09                 .09
    Third quarter.........     9,740         2,944         1,940             .09                 .09
    Fourth quarter........    10,947         3,437         2,155             .10                 .10
</TABLE>



ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
- ----------------------------------------------------------------------
AND FINANCIAL DISCLOSURE
- ------------------------

None.

                                    PART III

In accordance  with the  provisions  of General  Instruction  G(3),  information
required  by Items 10,  11, 12 and 13 of Form  10-K are  incorporated  herein by
reference  to  the  Company's   Proxy   Statement  for  the  Annual  Meeting  of
Shareholders to be filed prior to April 30, 1997.

                                     PART IV

ITEM 14.     EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K
- -----------------------------------------------------------------------------

(a)   The following documents are filed as part of this report:
         (1)  Financial Statements:  See Index to Consolidated Financial
              Statements and Consolidated Financial Statement Schedule set forth
              on page 19 of this report.
         (2)  Financial Statement Schedule:  See Index to Consolidated Financial
              Statements and Consolidated Financial Statement Schedule set forth
              on page 19 of this report.
         (3)  Exhibits: For a list of the  documents  files as  exhibits to this
              report, see the Exhibit  Index  following  the  signatures to this
              report.

(b)   Reports on Form 8-K:  The  Company filed no reports on Form 8-K during the
      quarter ended December 31, 1996.


<PAGE>


                                   SIGNATURES

In  accordance  with  Section 13 or 15(d) of the Exchange  Act,  the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.


                                               PRE-PAID LEGAL SERVICES, INC.

Date: March 28, 1997                    By:    /s/ RANDY HARP
                                               ------------------------------
                                               Randy Harp
                                               Chief Financial Officer


         In accordance  with the Exchange Act, this report has been signed below
by the following  persons on behalf of the  registrant and in the capacities and
on the dates indicated.


         Name                       Position                        Date

 /s/ HARLAND C. STONECIPHER      Chairman of the Board of         March 28, 1997
- ------------------------------   Directors 
Harland C. Stonecipher          (Principal Executive Officer)   



/s/ KATHLEEN S. PINSON           Vice President, Controller and   March 28, 1997
- ------------------------------   Director,
Kathleen S. Pinson               (Principal Accounting Officer)
                                


/s/ RANDY HARP                   Chief Operating Officer, Chief   March 28, 1997
- ------------------------------   Financial Officer and Director
Randy Harp                       (Principal Financial Officer)
                                 


/s/ PETER K. GRUNEBAUM           Director                         March 28, 1997
- ------------------------------
Peter K. Grunebaum



/s/ CHARLES H. WALLS             Director                         March 28, 1997
- ------------------------------
Charles H. Walls


<PAGE>



                                   SCHEDULE II
                          PRE-PAID LEGAL SERVICES, INC.
                 Consolidated Valuation And Qualifying Accounts
                          Years ended December 31, 1996
                               (Amounts in 000's)
<TABLE>
<CAPTION>

                                                                
                                                                Additions
                                                 Balance at     Charged to                 Balance at
                                                 Beginning      Cost and                     End of 
             Description                          of Year       Expenses      Deductions      Year
- -----------------------------------------------------------------------------------------------------
Allowance for unrecoverable commission advances
 - (non-current):
<S>                                             <C>             <C>            <C>         <C>   
December 31, 1996                               $2,669          $775             -         $3,444
        
December 31, 1995                               $2,469          $200             -         $2,669
       
December 31, 1994                               $2,525             -           $56         $2,469
       
</TABLE>

<PAGE>


                                INDEX TO EXHIBITS



Exhibit No.                         Description
- -----------                         -----------
      3.1       Amended  and  Restated   Certificate  of  Incorporation  of  the
                Company, as amended (Incorporated by reference to Exhibit 4.1 of
                the Company's Report on Form 8-K dated January 10, 1997.

      3.2       Amended  and  Restated  Bylaws of the  Company  (Incorporated 
                by  reference  to Exhibit  3.1 of the Company's Report on Form
                10-Q for the period ended September 30, 1996)

    *10.1       Employment  Agreement  effective  January  1, 1993  between  the
                Company and Harland C. Stonecipher (Incorporated by reference to
                Exhibit 10.1 of the  Company's  Annual Report on Form 10-KSB for
                the year ended December 31, 1992)

    *10.2       Agreements between Shirley Stonecipher,  New York Life Insurance
                Company and the Company regarding life insurance policy covering
                Harland C.  Stonecipher  (Incorporated  by  reference to Exhibit
                10.21 of the  Company's  Annual Report on Form 10-K for the year
                ended December 31, 1985)

    *10.3       Amendment  dated  January  1,  1993 to  Split  Dollar  Agreement
                between  Shirley  Stonecipher  and the  Company  regarding  life
                insurance policy covering  Harland C. Stonecipher  (Incorporated
                by reference to Exhibit 10.3 of the  Company's  Annual Report on
                Form 10-KSB for the year ended December 31, 1992)

    *10.4       Form  of  New  Business  Generation  Agreement  Between  the 
                Company  and  Harland  C.  Stonecipher (Incorporated  by
                reference to Exhibit  10.22 of the  Company's  Annual  Report on
                Form 10-K for the year ended December 31, 1986)

    *10.5       Amendment  to New  Business  Generation  Agreement  between  the
                Company  and  Harland C.  Stonecipher  effective  January,  1990
                (Incorporated  by  reference to Exhibit  10.12 of the  Company's
                Annual  Report on Form  10-KSB for the year ended  December  31,
                1992.)

    *10.6       Stock Option Plan,  as amended and restated  effective  December
                12,  1995  (Incorporated  by  reference  to Exhibit  10.6 of the
                Company's  Annual  Report  on Form  10-KSB  for the  year  ended
                December 31, 1995)

    *10.7       Demand Note of Wilburn L. Smith and Carol  Smith dated  December
                11, 1992 in favor of the Company  (Incorporated  by reference to
                Exhibit 10.15 of the Company's Form SB-2 filed February 8, 1994)

    *10.8       Security  Agreement  between the  Company,  Wilburn L. Smith and
                Carol Smith dated December 11, 1992  ((Incorporated by reference
                to Exhibit  10.16 of the Company's  Form SB-2 filed  February 8,
                1994)

    *10.9       Letter  Agreements  dated July 8, 1993 and March 7, 1994 between
                the Company and Wilburn L. Smith  (Incorporated  by reference to
                Exhibit  10.17 of the  Company's  Form 10-KSB filed for the year
                ending December 31, 1993)

    *10.10      Employment  agreement  effective  March  26,  1996  between  the
                Company and Jack Mildren  (Incorporated  by reference to Exhibit
                10.10 of the  Company's  Form  10-KSB  filed for the year ending
                December 31, 1995)


<PAGE>


                         INDEX TO EXHIBITS, (Continued)



Exhibit No.                        Description
- -----------                        -----------

     10.11      Revolving Credit Agreement  between Company and Bank One, Texas,
                National  Association  dated January 27, 1995  (Incorporated  by
                reference to Exhibit  10.14 of the  Company's  Annual  Report on
                Form 10-KSB for the year ended December 31, 1994)

     11.1       Statement of Computation of Per Share Earnings

     21.1       List of Subsidiaries of the Company

     23.1       Consent of Deloitte & Touche LLP

     27.1       Financial Data Schedule








- --------------------
* Constitutes a management  contract or compensatory plan or arrangement
  required to be filed as an exhibit to this report.









                                  EXHIBIT 11.1


<PAGE>


                                  EXHIBIT 11.1

                        PRE-PAID LEGAL SERVICES, INC.
                Statement re Computation of Per Share Earnings
                     (In 000's except per share amounts)

<TABLE>
<CAPTION>
                                                              Year Ended December 31,
                                                             ------------------------
                                                              1996     1995     1994
                                                             -------  -------  ------
PRIMARY EARNINGS PER SHARE:

Computation for Statement of Income
- -----------------------------------
Earnings:
<S>                                                          <C>      <C>       <C>   
Income applicable to common shares (a)...................... $12,455  $ 7,187   $ 3,250
                                                             -------  -------   -------
Net income, as adjusted..................................... $12,455  $ 7,187   $ 3,250
                                                             =======  =======   =======
                                                             

Shares:
Weighted average shares outstanding, (net of 747 shares of
  treasury stock) disregarding exercise of options or         
  conversion of preferred stock.............................  21,332   18,947    11,603
Assumed dilutive conversion of preferred stock..............     142      181       214
Assumed exercise of options and warrants based on the 
  modified treasury stock method using average market price.     851    1,634       643
                                                             -------  -------   -------
Weighted average number of shares, as adjusted..............  22,325   20,762    12,460
                                                             =======  =======   =======
                                                             

Earnings per share (a)...................................... $   .56  $   .35   $   .26
                                                             =======  =======   =======

FULLY DILUTED EARNINGS PER SHARE:

Computation for Statement of Income
- -----------------------------------
Earnings:
Income applicable to common shares (a)...................... $12,455  $ 7,187   $ 3,250
Add: Dividends on assumed conversion of preferred stock.....       -      110       450
     Interest on assumed conversion of subordinated           
  debentures, net of tax (b)................................       -        -        47
                                                             -------  -------   -------
Net income, as adjusted..................................... $12,455  $ 7,297   $ 3,747
                                                             =======  =======   =======
                                                             

Shares:
Weighted average shares outstanding, (net of 747 shares of
  treasury stock) disregarding exercise of options or          
  conversion of preferred stock or subordinated debentures..  21,332   18,947    11,603
Assumed dilutive conversion of preferred stock..............     142      827     2,802
Assumed dilutive conversion of subordinated debentures......       -        -       460
Assumed exercise of options and warrants based on the
  modified treasury stock method using closing market price     
  if higher than average market price.......................     924    2,004       907
                                                             -------  -------   -------
Weighted average number of shares, as adjusted..............  22,398   21,778    15,772
                                                             =======  =======   =======
                                                             

Earnings per share (a)...................................... $   .56  $   .34   $   .24
                                                             =======  =======   =======

</TABLE>

(a) These amounts agree with the related amounts in the statements of income.
(b) Adjustments to income have been shown net of tax effects calculated at the
    Company's effective tax rate.












                                  EXHIBIT 21.1


<PAGE>



                                  EXHIBIT 21.1

                          PRE-PAID LEGAL SERVICES, INC.
                           Subsidiaries of Registrant



                                                                  Percentage of
                                                 State of         Ownership by
            Name of Subsidiary                Incorporation         Registrant
            ------------------                --------------      -------------

Pre-Paid Legal Casualty, Inc.                    Oklahoma              100%

American Legal Services, Inc.                    Oklahoma              100%

Pre-Paid Legal Services, Inc. of Florida         Oklahoma              100%

C & A Investments, Inc.                          Oklahoma              100%

Pre-Paid Legal Administrators, Inc.              Oklahoma              100%

Justice 900, Inc.                                Oklahoma              100%

Legal Service Plans of Virginia, Inc.            Virginia              100%














                                  EXHIBIT 23.1


<PAGE>






INDEPENDENT AUDITORS' CONSENT


We consent to the  incorporation  by reference in  Registration  Statements  No.
33-82144 and No. 33-62663 on Form S-8 and Registration  Statements No. 33-59341,
No. 33-60585 and No.  33-62661 on Form S-3 of Pre-Paid Legal  Services,  Inc. of
our report dated  February 13, 1997 appearing in this Annual Report on Form 10-K
of Pre-Paid Legal Services, Inc. for the year ended December 31, 1996.



Deloitte & Touche LLP
Tulsa, Oklahoma


March 28, 1997


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     The schedule contains summary financial information extracted from
     the December 31, 1996 financial statements contained in Form 10-K
     and is qualified in its entirety by reference to such financial statements.
</LEGEND>                     
<CIK>                         0000311657                                  
<NAME>                        Pre-Paid Legal Services, Inc.                    
<MULTIPLIER>                                   1,000                 
<CURRENCY>                                     U.S. Dollars
       
<S>                                            <C>
<PERIOD-TYPE>                                  YEAR
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-END>                                   DEC-31-1996
<EXCHANGE-RATE>                                1
<CASH>                                         14,831
<SECURITIES>                                   5,029
<RECEIVABLES>                                  1,710
<ALLOWANCES>                                   0
<INVENTORY>                                    0
<CURRENT-ASSETS>                               26,149
<PP&E>                                         2,955
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 57,532
<CURRENT-LIABILITIES>                          2,774
<BONDS>                                        0
                          0
                                    37
<COMMON>                                       225
<OTHER-SE>                                     45,212
<TOTAL-LIABILITY-AND-EQUITY>                   57,532
<SALES>                                        50,582
<TOTAL-REVENUES>                               59,946
<CGS>                                          0
<TOTAL-COSTS>                                  40,761
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                19,185
<INCOME-TAX>                                   6,715
<INCOME-CONTINUING>                            12,470
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   12,470
<EPS-PRIMARY>                                  .56
<EPS-DILUTED>                                  .56
        



</TABLE>


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