PRE PAID LEGAL SERVICES INC
DEF 14A, 1997-04-25
INSURANCE CARRIERS, NEC
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                          PRE-PAID LEGAL SERVICES, INC.
                              321 East Main Street
                                  P. 0. Box 145
                               Ada, Oklahoma 74820


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS


TO THE HOLDERS OF SHARES OF COMMON STOCK:

          The Annual Meeting of Shareholders  of PRE-PAID LEGAL  SERVICES,  INC.
(the  "Company")  will be held in the  Seminar  Center at  Pontotoc  Area VoTech
School at 601 West 33rd Street in Ada,  Oklahoma,  on Friday,  May 23, 1997,  at
1:00 p.m., local time, for the following purposes:

         1.   To elect two members to the Company's Board of Directors.

         2.   To  transact  such  other  business  as may  properly  be brought
              before  the Annual  Meeting or any adjournment thereof.

          The  Annual  Meeting  may be  recessed  from time to time and,  at any
reconvened meeting,  action with respect to the matters specified in this notice
may be taken  without  further  notice to  shareholders  unless  required by the
bylaws.

          Shareholders  of record of Common  Stock at the close of  business  on
April 18,  1997 are  entitled  to notice of, and to vote on all  matters at, the
Annual Meeting.  A list of all shareholders  will be available for inspection at
the Annual Meeting and, during normal business hours the ten days prior thereto,
at the offices of the Company, 321 East Main Street, Ada, Oklahoma.

                                             BY ORDER OF THE BOARD OF DIRECTORS

                                             /s/ KATHRYN WALDEN
                                             ----------------------------------
                                             Kathryn Walden, Secretary

Ada, Oklahoma
April 28, 1997


Please Sign The  Enclosed  Form Of Proxy And Return It Promptly In The  Envelope
Enclosed For That Purpose.  You May Nevertheless Vote In Person If You Do Attend
The Meeting.

                                                       

                                 PROXY STATEMENT
                          PRE-PAID LEGAL SERVICES, INC.
                              321 East Main Street
                                  P. 0. Box 145
                               Ada, Oklahoma 74820


                       1997 ANNUAL MEETING OF SHAREHOLDERS

         The  following  information  is furnished in  connection  with the 1997
Annual Meeting of Shareholders of PRE-PAID LEGAL SERVICES,  INC. (the "Company")
to be held in the Seminar Center at Pontotoc Area VoTech School at 601 West 33rd
Street in Ada, Oklahoma, on Friday, May 23, 1997, at 1:00 p.m., local time. This
Proxy Statement and accompanying  materials will be mailed on or about April 28,
1997 to holders of record of Common Stock as of the record date.

         The record date for determining  shareholders entitled to notice of the
Annual  Meeting  and to vote has been  established  as the close of  business on
April 18, 1997. On that date, the Company had 21,953,910 shares of Common Stock,
par value  $.01 per  share,  outstanding  and  eligible  to vote,  exclusive  of
treasury  stock.  Holders of record of the Company's  Common Stock on the record
date will be entitled  to one vote for each share held on all  matters  properly
brought before the Annual Meeting.

         The enclosed proxy is being  solicited by the Board of Directors of the
Company. All costs of soliciting proxies for the Annual Meeting will be borne by
the  Company.  In addition  to use of the mails,  proxies  may be  solicited  by
telephone,  telecopy  or  personal  interview  by  directors,  officers or other
regular  employees of the Company.  No additional  compensation  will be paid to
directors,  officers or other  regular  employees for such  services.  Copies of
solicitation materials will be furnished to banks, brokerage houses, fiduciaries
and custodians  holding in their names shares of Common Stock beneficially owned
by others to forward to such beneficial  owners. The Company will, upon request,
reimburse  such  persons  for their  reasonable  expenses  in  forwarding  proxy
materials to beneficial owners.

         Any shareholder  returning the accompanying proxy may revoke such proxy
at any time prior to its exercise by (a) giving written notice to the Company of
such  revocation,  (b) voting in person at the Annual Meeting,  or (c) executing
and delivering to the Company a later dated proxy. Written revocations and later
dated proxies  should be sent to PRE-PAID LEGAL  SERVICES,  INC., P. O. Box 145,
Ada, Oklahoma 74820, Attention: Kathryn Walden, Secretary.


                              ELECTION OF DIRECTORS

         The Board of  Directors  consists of seven  members and is divided into
three  classes as nearly equal in size as  possible,  with the term of office of
one class  expiring each year. The Board of Directors has nominated and proposes
that Kathleen S. Pinson and Charles H. Walls, whose terms as directors expire as
of the Annual Meeting, be re-elected for three-year terms as directors.

         The  election  of  directors  will  require the  affirmative  vote of a
plurality  of the  shares  of Common  Stock  voting in person or by proxy at the
Annual  Meeting.  All proxies  received by the Board of Directors of the Company
will  be  voted,  in the  absence  of  instructions  to the  contrary,  FOR  the
re-election  of  Kathleen  S.  Pinson  and  Charles  H.  Walls  to the  Board of
Directors.

         Should the nominees for re-election to the Board of Directors be unable
to serve  for any  reason,  the  Board of  Directors  may,  unless  the Board by
resolution  provides  for a lesser  number of  directors,  designate  substitute
nominees in which event all proxies received without  instructions will be voted
for the election of such substitute nominees.  However, to the best knowledge of
the Board of Directors of the Company, the named nominees will serve if elected.

         The  following  is  certain  information  about  each  director  of the
Company:

     Name                    Age            Director Since         Term Expires
     ----                    ---            --------------         ------------
Kathleen S. Pinson           44                  1990                  1997
Charles H. Walls             65                  1993                  1997
Peter K. Grunebaum           63                  1980                  1998
Randy Harp                   41                  1990                  1998
Francis A. Tarkenton         57                  1997                  1998
Harland C. Stonecipher       58                  1976                  1999
Wilburn L. Smith             56                  1997                  1999

Kathleen S. Pinson
         Ms. Pinson was named Controller of the Company in May 1989 and has been
a Vice President of the Company since June 1982. Ms. Pinson has been employed by
the Company since 1979 and has been the chief accounting officer since 1982. Ms.
Pinson is a Certified Public Accountant.

Charles H. Walls
         Mr. Walls was a principal  and teacher in the Rattan,  Oklahoma  Public
School system from 1980 until his retirement in May 1992. Previously,  Mr. Walls
served as a Senior Vice President of Paramount Life Insurance  Company of Little
Rock, Arkansas.

Peter K. Grunebaum
         Mr. Grunebaum is currently Managing Director of Fortrend International,
an investment firm  headquartered  in New York, New York, a position he has held
since 1989. He also serves as a director of Prime Succession, Inc.

Randy Harp
         Mr.  Harp was named  Chief  Financial  Officer  in March 1990 and Chief
Operating Officer in March 1996. Mr. Harp is a Certified Public Accountant.

Francis A. Tarkenton
         Mr. Tarkenton is a business consultant and a public speaker. He is also
Chairman and founder of the Fran Tarkenton Small Business NETwork.  He served as
Chairman of the Board of Directors and Chief Executive Officer of KnowledgeWare,
Inc.  (computer  software  company)  from 1986 to 1994. He is also a director of
Coca Cola  Enterprises,  Inc. and Sterling  Software,  Inc.  (computer  software
company).  On April 14,  1997,  the  Company's  Board of  Directors  elected Mr.
Tarkenton to serve as a member of the Board of Directors.

Harland C. Stonecipher
         Mr.  Stonecipher has been the Chairman of the Board of Directors of the
Company since its  organization  in 1976. Mr.  Stonecipher  also served as Chief
Executive  Officer until March 1996 and since  January  1997.  Prior to 1984 and
from May 1987 through January 1995, he also served as its President  (except for
the period  from May 1989 to March  1990).  Mr.  Stonecipher  also  serves as an
executive  officer of various  subsidiaries  of the Company and as a director of
Advantage  Marketing  Systems,  Inc. Mr.  Stonecipher is employed pursuant to an
employment agreement which, unless sooner terminated,  expires on June 30, 2003,
with the  Company  retaining  the right to extend  the  agreement  for up to ten
additional years.

Wilburn L. Smith
         Mr. Smith was named Vice President of Marketing and Agency  Director in
July 1990.  Mr. Smith has been active in the  marketing  division of the Company
since 1980 and served as a director  of the  Company  from March 1993 to October
1995.  On April 14, 1997,  Mr. Smith was  appointed by the Board of Directors as
the Company's  President and was elected by the Board of Directors to serve once
again as a director of the Company.

Board Meetings and Committees

         The  Board of  Directors  held  five  meetings  during  the year  ended
December 31, 1996.  During such year all directors  attended at least 75% of the
meetings of the full Board and the committees on which they served.

         The  Board  of  Directors  has   established  an  Executive   Committee
consisting of Messrs. Stonecipher,  Harp and Grunebaum, a Stock Option Committee
consisting of Messrs.  Stonecipher  and Grunebaum,  and an Audit  Committee,  of
which Mr.  Grunebaum is presently the sole member.  The Executive  Committee may
exercise  all of the  powers of the  Board of  Directors,  except to the  extent
limited by law. The Stock Option  Committee  administered  the  Company's  Stock
Option Plan until March 1997.  However,  since March 1997, the Stock Option Plan
has been administered by the full Board of Directors.  The Audit Committee makes
recommendations  to the  Board of  Directors  concerning  the  selection  of and
oversees the  Company's  independent  auditors and reviews with the  independent
auditors the scope and results of the annual  audit.  The Audit  Committee  also
monitors internal control policies. The Audit Committee held two meetings during
1996. The Board of Directors does not have standing  nominating or  compensation
committees.

         No family relationships exist among executive officers and directors of
the Company.

Compensation of Directors

         Directors  who are also  employees  of the Company or its  subsidiaries
receive no additional compensation for their services as directors. Non-employee
directors of the Company receive $500 per meeting attended.  Under the Company's
Stock Option Plan, each non-employee  director also receives options to purchase
10,000  shares  of  Common  Stock on March 1 of each  year.  These  options  are
immediately  exercisable  as of the date of grant as to one-fourth of the shares
covered by the  options  and vest in  additional  one-fourth  increments  on the
following June 1st, September 1st and December 1st in the year of grant, subject
to continued service by the non-employee  director during such periods.  Options
granted to  non-employee  directors under the Stock Option Plan have an exercise
price  equal to the  closing  price of the Common  Stock on the date of grant as
quoted by the  American  Stock  Exchange  and expire five years from the date of
grant.


         The Board of Directors  recommends that the shareholders vote "FOR" the
re-election of Ms. Pinson and Mr. Walls to the Board of Directors.


                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

Executive Officers

                   Name                                 Position
                   ----                                 --------
Harland C. Stonecipher                  Chairman of the Board of Directors and
                                        Chief Executive Officer
Wilburn L. Smith                        President
Randy Harp                              Chief Operating Officer and
                                        Chief Financial Officer
Kathleen S. Pinson                      Vice President and Controller

         Each of the executive officers of the Company is also a director of the
Company.  For  descriptions  of the business  background  and other  information
concerning the executive officers, see "Election of Directors" above.


Executive Compensation

         The  following  table  sets  forth  the cash  compensation  paid by the
Company and its  subsidiaries  for services  rendered  during the twelve  months
ended  December 31, 1996,  1995 and 1994 to the chief  executive  officer and to
each other person serving as an executive  officer of the Company as of December
31, 1996 whose cash compensation exceeded $100,000 during 1996. Such individuals
are referred to herein as the "named executive officers."

<TABLE>
<CAPTION>
                           Summary Compensation Table
                                                                                        Long Term
                                                             Annual Compensation      Compensation
                                                             -------------------      ------------
                                                                                                    
                                                                                       Securities
                                                                                       Underlying       All Other
    Name and Principal Position              Year         Salary         Bonus (1)      Options       Compensation(2)
    ---------------------------              ----         ------         ---------      -------       ---------------
<S>                                          <C>         <C>            <C>             <C>              <C>    
Harland C. Stonecipher (3)...............    1996        $160,789       $129,293            -            $12,939
   Chairman of the Board and Chief           1995         157,755         99,107            -             13,500
   Executive  Officer                        1994         157,755        273,680            -             15,249
                                                

Jack Mildren (4).........................    1996         152,885         72,948            -                778
   Former Chief Executive Officer            1995         138,461          5,625        250,000              -
   and President

Randy Harp...............................    1996         102,461            -              -              3,975
   Chief Operating Officer and               1995         101,112            -           50,000            2,600
   Chief Financial Officer                   1994          97,161            -              -              2,400
</TABLE>

- ----------------
(1) Bonus to Mr. Stonecipher  consists primarily of override  commissions earned
    by Mr. Stonecipher  pursuant to his employment agreement with the Company of
    $75,990, $54,183, and $44,417 during 1996, 1995 and 1994, respectively,  and
    override  commissions  earned by Mr. Stonecipher with respect to commissions
    earned by PPL  Agency,  Inc.,  a Company  affiliated  insurance  agency,  of
    $49,496, $44,924, and $229,263 during 1996, 1995 and 1994, respectively. The
    1994 PPL Agency  commissions  reflect a  non-recurring  payment  for renewal
    commissions.  See "Executive  Compensation and Other  Information-Employment
    Contracts and Termination of Employment and Change-in-Control  Arrangements"
    and "Certain Relationships and Related Transactions."

    Bonus to Mr. Mildren for 1996 consisted  primarily of a $25,000  performance
    bonus  based upon the  achievement  by the Company of certain  earnings  per
    share  goals  together  with  commissions  earned of $43,925 by Mr.  Mildren
    pursuant  to his  employment  agreement  with the  Company.  See  "Executive
    Compensation and Other  Information-Employment  Contracts and Termination of
    Employment and Change-in-Control Arrangements."

(2) All Other  Compensation of Mr.  Stonecipher  includes  $6,739,  $6,958,  and
    $8,159 for the years 1996, 1995 and 1994, respectively, relating to the time
    value of premiums  paid  pursuant to a certain  split dollar life  insurance
    agreement that provides for such premiums to be refunded to the Company upon
    Mr.  Stonecipher's  death, and also includes $6,200,  $6,542, and $7,090 for
    the  years  1996,   1995  and  1994,   respectively,   representing   vested
    contributions by the Company to the Employee Stock Ownership and Thrift Plan
    and Trust (the "ESOP").

    All Other  Compensation  of  Messrs.  Mildren  and Harp  consists  of vested
    contributions by the Company to the ESOP.

(3) Mr.  Stonecipher also served as Chief Executive  Officer and President until
    January 1995, and as Chief  Executive  Officer until March 1996. In February
    1997, Mr.  Stonecipher  resumed his position as Chief Executive Officer when
    Mr. Mildren resigned.

(4) Mr.  Mildren  joined the Company as its  President and a director in January
    1995 and was appointed as Chief Executive Officer in March 1996. Mr. Mildren
    resigned as President and Chief  Executive  Officer and director in February
    1997 at the expiration of his employment contract.

         There were no grants of stock  options  during the year ended  December
31, 1996 to any of the named  executive  officers.  The following table provides
information with respect to each of the named executive  officers who held stock
options  from the Company as of December  31, 1996  concerning  the  exercise of
options during the year ended December 31, 1996 and unexercised  options held as
of December 31, 1996.

                    Option Exercises and Year-end Value Table

<TABLE>
<CAPTION>
                                                 Number of Securities                 Value of
                                               Underlying Unexercised         Unexercised In-the-Money
                                                     Options at                      Options at   
                                                 December 31, 1996              December 31, 1996 (1)
                                              ------------------------       ---------------------------   
                    Shares
                   Acquired       Value
   Name          on Exercise    Realized (2)  Exercisable   Unexercisable   Exercisable     Unexercisable
- -------------    -----------    ------------  -----------   -------------   -----------     -------------
<S>                 <C>         <C>            <C>                <C>       <C>                   <C>    
Jack Mildren           -        $     -        250,000            -         $2,993,750            -
Randy Harp          20,000       247,500        70,000            -            807,500            -
</TABLE>

- ----------------
(1) Value of unexercised in-the-money options at December 31, 1996 is calculated
    based on the market  price per share of Common  Stock of $18.25 per share on
    December 31, 1996 less the option exercise price.

(2) Value  realized is calculated  based on the market price per share of Common
    Stock of $12.75 on the date of exercise less the option exercise price.

Employment Contracts and Termination of Employment and Change-in-Control
Arrangements

         The Company has an  employment  agreement  with Mr.  Stonecipher  which
commenced in January 1993,  and, unless sooner  terminated,  expires on June 30,
2003. Under the terms of the employment agreement, Mr. Stonecipher is to receive
compensation  as determined by the Board of Directors but not less than $157,750
per year. In addition to his annual salary,  Mr. Stonecipher also is entitled to
receive a  supplemental  retirement  benefit in the  amount of $26,000  per year
payable on the first day of the month  following his  termination  of employment
and  annually  thereafter  until the earlier of his death or the date upon which
ten such  payments have been made.  Mr.  Stonecipher  must meet certain  minimal
conditions  subsequent to the  termination of his employment in order to receive
such payments.  The Company's obligation pursuant to the employment agreement is
subject to the  continuation of a certain split dollar life insurance  agreement
between the Company and Mr.  Stonecipher's  wife described below. If the Company
terminates the employment agreement for any reason (other than Mr. Stonecipher's
death) or Mr. Stonecipher  terminates the agreement for certain specified events
including a change of control of the Company (as defined in the agreement),  the
Company is  required  to pay Mr.  Stonecipher  a lump sum  payment  equal to the
present value (using a 3% discount rate) of the remaining  salary and retirement
benefits throughout the term of the contract.

         Pursuant to an agreement  with the  Company,  Mr.  Stonecipher  is also
entitled to an override commission, payable monthly, in an amount equal to $.025
per active membership as compensation for his efforts in assisting in the growth
and  development  of new production  for the Company and its  subsidiaries.  The
agreement  provides that the amount of the commissions  shall in no event exceed
$20,000 per month. The payment of such commissions to Mr. Stonecipher  continues
during  his  lifetime.  The  agreement  requires  that  Mr.  Stonecipher  devote
reasonable  efforts to the generation of new  membership  sales for the Company.
The amounts paid to Mr.  Stonecipher under this agreement during the fiscal year
ended  December  31, 1996 are  reflected in the summary  compensation  table set
forth above.  Mr.  Stonecipher  has deferred  payments  under this  agreement of
$51,989 at December 31, 1996.  Mr.  Stonecipher  also  receives a portion of the
annualized  commission  revenue  of PPL  Agency,  Inc.,  which  is  owned by Mr.
Stonecipher as a nominee for the Company. See "Certain Relationships and Related
Transactions."  Such amounts paid to Mr.  Stonecipher  are also reflected in the
summary compensation table set forth above.

         Commencing in January 1997, the Company  implemented its "Fast Start to
Success" program pursuant to which electing marketing associates may participate
in  Company-sponsored  sales training programs,  including use of an interactive
video  and other  training  aides  developed  by the  Company.  The cost to each
marketing  associate for  participation  in the program is $249.  Pursuant to an
agreement with the Company,  Mr. Stonecipher  receives a payment of $10 for each
marketing associate who participates in the program.

         In July 1984,  the Company  entered into a life  insurance  arrangement
with Mr. Stonecipher's wife whereby the Company agreed to pay premiums on a life
insurance  policy  covering  Mr.  Stonecipher.  The face amount of the policy is
$600,000  and  Mr.  Stonecipher's  wife  is  the  owner  and  beneficiary.   Mr.
Stonecipher's   wife  has  an  agreement  with  the  Company  whereby  upon  Mr.
Stonecipher's  death,  the proceeds of the policy will be paid to the Company in
an amount  sufficient to reimburse  premiums paid to date by the Company and any
supplemental  retirement payments made pursuant to his employment contract. This
agreement is secured by a collateral assignment of the policy proceeds.

         Pursuant to an employment agreement which expired in February 1997, Mr.
Mildren  served as the  Company's  President  and Chief  Executive  Officer  and
received a base salary of $150,000,  a  performance  bonus of $25,000 based upon
the Company's  achievement of certain 1996  performance  goals,  and an override
commission  equal to $.025 per active  membership for memberships  written since
January 1, 1995.  Override commission will be paid for Mr. Mildren's life on all
memberships written during his employment. Mr. Mildren resigned as President and
Chief  Executive  Officer and director in February 1997 at the expiration of his
employment contract.

Board of Director Interlocks and Insider Participation in Executive Compensation
Decisions

         The Board of Directors of the Company is responsible  for  establishing
compensation of Harland C. Stonecipher,  Chairman and Chief Executive Officer of
the Company.  Mr.  Stonecipher  establishes  compensation of all other executive
officers.  The  Board  of  Directors  does  not  have  a  standing  compensation
committee. Since Mr. Stonecipher's compensation for 1996 was determined pursuant
to his employment  agreement and other  agreements with the Company  approved by
the Board of Directors  and entered  into prior to 1996,  the Board of Directors
did not  have  any  deliberations  during  1996  relating  to Mr.  Stonecipher's
compensation  for such year.  However,  in December 1996, the Board of Directors
approved the Company's "Fast Start to Success"  program which was implemented in
January 1997 and pursuant to which Mr. Stonecipher will receive  compensation as
described  elsewhere herein.  See "Executive  Compensation and Other Information
- -Employment  Contracts  and  Termination  of  Employment  and  Change-in-Control
Arrangements." Randy Harp and Kathleen. S. Pinson, each an executive officer and
a director of the Company,  participated  in the  deliberations  of the Board of
Directors with respect to Mr. Stonecipher's  compensation  pursuant to the "Fast
Start to Success" program. Jack Mildren, a former executive officer and director
of the Company, also participated in such deliberations.

Report On Executive Compensation

         As  previously  indicated,  the Board of  Directors of the Company (the
"Board") is  responsible  for  establishing  compensation  of the Chairman.  The
Chairman is responsible  for  establishing  compensation  of all other executive
officers including, as applicable,  the negotiation of employment contracts with
executive officers.  The Board does not have a standing compensation  committee.
The Company's  compensation  of executives is established to provide  reasonable
base salaries and other  compensation  in the form of cash and equity  incentive
compensation  opportunities  that are linked to  performance  of the Company and
increases in shareholder value.

         The base salaries of Mr.  Stonecipher  and Mr. Mildren during 1996 were
as provided in their employment agreements with the Company entered into in 1993
and 1995,  respectively.  The principal terms of these employment agreements are
described elsewhere herein. See "Executive  Compensation and Other Information -
Employment  Contracts  and  Termination  of  Employment  and   Change-in-Control
Arrangements."  The levels of base salary for Mr. Stonecipher and Mr. Mildren in
the  employment   agreements  were  determined  through  negotiations  with  the
respective  executive  officers  and the base  salaries  of the other  executive
officers of the Company for 1996 were  determined by the Chairman based upon his
assessment  of the  respective  executive  officer's  performance  and potential
contribution to the Company's financial and operational objectives.

         During  1996,  Mr.  Mildren  received  as  provided  in his  employment
agreement a bonus of $25,000 based on the achievement by the Company of earnings
per  share  of in  excess  of  $0.50  for  1996.  The  Company  did  not pay any
discretionary bonuses to its executive officers during 1996.

         Pursuant  to his  employment  agreement,  Mr.  Stonecipher  receives an
override  commission  of  $0.025  per  active  membership,  subject  to  certain
limitations,  and a portion of the annualized  commission revenue of PPL Agency,
Inc., which is owned by Mr. Stonecipher as a nominee of the Company. Pursuant to
his employment agreement,  Mr. Mildren received an override commission of $0.025
per active membership  written since January 1, 1995, a date which  approximates
the date Mr. Mildren joined the Company.  During 1996, Mr.  Stonecipher  and Mr.
Mildren   received   $75,990  and  $43,925   respectively,   pursuant  to  these
commission-based incentive compensation arrangements.  These arrangements foster
the goals of the Company's  compensation policy by linking a significant portion
of the  respective  executive  officer's  annual  compensation  to the  level of
revenues  derived from active  memberships,  thereby  creating strong  financial
incentives to such executive  officers for the continued growth of the Company's
membership  base.  During 1996,  new membership  sales  increased 77% to 194,483
compared to 109,922 during 1995,  and active  memberships in force of 294,l5l at
December  31, 1996  increased  44% compared to 203,535  memberships  in force at
December 31, 1995.  The Company has  achieved  increased  levels of total active
memberships in force each year since 1992.

         The Company  maintains a Stock  Option  Plan (the  "Plan")  pursuant to
which the Board may grant  options to purchase  Common  Stock to  directors  and
employees of the Company,  including the executive officers.  The exercise price
of options granted under the Plan may not be less than the fair market value per
share of Common Stock on the date of grant.  In authorizing  option awards under
the Plan to executive  officers,  the Board considers  various factors including
the  recommendation  of  the  Chairman,  the  relative  responsibilities  of the
optionee, the Board's subjective evaluation of the optionee's  performance,  and
optionee's  relative  equity  interest  in the  Company in the form of stock and
options.  The Board did not award any stock  options under the Plan to executive
officers  during 1996.  However,  the Board did grant option awards to executive
officers during 1995 and considers  stock options to be an important  element of
the  Company's  incentive  compensation  policies.  The Board  anticipates  that
additional options will be granted to certain executive officers during 1997.

         The  preceding  report is presented by each of the members of the Board
who served as a director during 1996.

                       Harland C. Stonecipher
        Peter K. Grunebaum                  Charles H. Walls
            Randy Harp                     Kathleen S. Pinson


Shareholder Return Performance Graph

         The following graph compares the cumulative total  shareholder  returns
of the Company's Common Stock during the five years ended December 31, 1996 with
the  cumulative  total  shareholder  returns  of the  Russell  2000  Index and a
selected peer group. The peer group consists of companies principally engaged in
activities within the Standard Industrial  Classification Code applicable to the
activities  of the Company  (Insurance  Carriers Not Elsewhere  Classified)  and
includes the following  companies:  American  Annuity Group,  Inc.; E. W. Blanch
Holdings,  Inc.;  Enhance Financial  Services Group,  Inc.;  Financial  Security
Assurance  Holdings  LTD.;  Foundation  Health  Systems,  Inc. Class A; Hallmark
Financial Services, Inc.; and Horace Mann Educators Corporation. The Company has
selected this peer group primarily because there are no comparable  issuers with
publicly  traded  securities  that are engaged  principally in the  development,
underwriting  and  marketing of prepaid  legal  service  plans.  The  comparison
assumes an  investment  of $100 on December  31,  1991 in each of the  Company's
Common  Stock,  the Russell 2000 Index and the peer group and that any dividends
were reinvested.

                Comparison of Cumulative Total Return of Company,
                        Russell 2000 Index and Peer Group
                               

                              [GRAPH APPEARS HERE]


================================================================================
                                          FISCAL YEAR ENDING
COMPANY                   1991     1992     1993      1994      1995      1996

PRE-PAID LEGAL SVCS INC    100   125.00    168.75    200.00    1037.50   1825.00
PEER GROUP                 100   127.77    123.08    128.98     168.18    200.72
BROAD MARKET               100   118.41    140.80    138.24     177.56    207.05
================================================================================
  

                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                                 AND MANAGEMENT

         The  following  table sets forth  certain  information  concerning  the
beneficial  ownership  of shares of Common  Stock of the  Company by each person
(other  than  directors  and  executive  officers of the  Company)  known by the
Company to be the  beneficial  owner of more than five percent of the issued and
outstanding Common Stock.

                 Security Ownership of Certain Beneficial Owners

                                                          Beneficial Ownership
                                                          --------------------
                                                           Number     Percent 
                                                             of         of    
    Name and Address of Beneficial Owner                   Shares      Class
- --------------------------------------------------------------------------------
Thomas W. Smith
    323 Railroad Avenue
    Greenwich, CT  06830...............................  2,031,950  (1)   9.3
Thomas N. Tryforos
    323 Railroad Avenue
    Greenwich, CT  06830...............................  1,837,500  (1)   8.4
- ---------------------
(1)  Included in the shares of Common Stock indicated as  beneficially  owned by
     Thomas W. Smith ("Smith") and Thomas N. Tryforos ("Tryforos") are 1,826,000
     shares as to which they have shared  voting and shared  dispositive  power.
     These  shares  are  beneficially  owned  by  Smith  and  Tryforos  in their
     respective  capacities as investment  managers of certain managed  accounts
     and are  included in the  respective  beneficial  ownership  totals of both
     Smith and Tryforos. In addition,  Smith beneficially owns 205,950 shares of
     Common  Stock as to which he has sole  voting  and  dispositive  power  and
     Tryforos beneficially owns 11,500 shares of Common Stock as to which he has
     sole voting and dispositive  power. This information is based on a Schedule
     13D and amendments  thereto filed by Smith and Tryforos with the Securities
     and Exchange Commission and is as of March 12, 1997.

         The  following  table sets forth  certain  information  concerning  the
beneficial  ownership  of shares of Common  Stock of the Company as of April 15,
1997 by (a) each  director of the  Company,  (b) each  executive  officer of the
Company, and (c) all of the directors and executive officers of the Company as a
group.


             Security Ownership of Directors and Executive Officers

                                                        Beneficial Ownership
                                                        --------------------
                                                         Number     Percent 
                                                           of         of 
    Name of Director or Executive Officer                Shares     Class (1)
- --------------------------------------------------------------------------------
Harland C. Stonecipher
    321 East Main Street
    Ada, Oklahoma 74820...............................  1,333,142  (2)   6.1
Randy Harp............................................    102,034  (3)    *
Wilburn L. Smith......................................     81,329  (4)    *
Kathleen S. Pinson....................................     68,368  (5)    *
Peter K. Grunebaum....................................     68,000  (6)    *
Charles H. Walls......................................     28,500  (7)    *
Francis A. Tarkenton..................................      2,500  (8)    *
All directors and executive officers
  as a group (7 persons)..............................  1,683,873  (9)   7.6
- ---------------------
* Less than 1%.

(1)   Unless  otherwise  indicated in the  footnotes to the table and subject to
      community  property laws where applicable,  each of the shareholders named
      in this table has sole  voting and  investment  power with  respect to the
      shares  indicated as beneficially  owned.  The percentage of ownership for
      each person is calculated in accordance  with rules of the  Securities and
      Exchange Commission without regard to shares of Common Stock issuable upon
      exercise of outstanding stock options,  except that any shares a person is
      deemed to own by having a right to  acquire by  exercise  of an option are
      considered  outstanding  solely for purposes of calculating  such person's
      percentage ownership.

(2)   Includes  16,045  shares owned under the ESOP as to which Mr.  Stonecipher
      has sole voting  power,  but shared  dispositive  power and 25,000  shares
      issuable upon exercise of outstanding options.

(3)   Includes  14,534 shares owned under the ESOP as to which Mr. Harp has sole
      voting power, but shared dispositive power and 62,500 shares issuable upon
      exercise of outstanding options.

(4)   Includes 32,068 shares owned under the ESOP as to which Mr. Smith has sole
      voting power, but shared dispositive power.

(5)   Includes  17,329  shares  owned under the ESOP as to which Ms.  Pinson has
      sole voting power, but shared dispositive power and 15,000 shares issuable
      upon the exercise of  outstanding  options.  Also,  includes  2,132 shares
      owned  under the ESOP by Ms.  Pinson's  husband,  also an  employee of the
      Company,  as to which he has sole  voting  power,  but shared  dispositive
      power and 766 shares issuable upon exercise of outstanding options held by
      Ms. Pinson's husband.  Ms. Pinson disclaims beneficial ownership of shares
      that are owned by her husband.

(6)   Includes 25,000 shares issuable upon exercise of outstanding options.

(7)   Consists of 28,500 shares issuable upon exercise of outstanding options.

(8)   Consists of 2,500 shares issuable upon exercise of outstanding options.

(9)   Includes 159,266 shares issuable upon exercise of outstanding  options and
      82,108  shares owned under the ESOP as to which the  respective  executive
      officers and  directors  have sole voting  power,  but shared  dispositive
      power.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Harland C.  Stonecipher,  Chairman of the Board of Directors  and Chief
Executive  Officer of the  Company,  owns all of the  outstanding  shares of PPL
Agency,  Inc.  ("Agency")  as a nominee  for the  Company.  Any income of Agency
accrues to the Company and the Company has agreed to indemnify and hold harmless
Mr. Stonecipher for any personal losses as a result of his ownership of Agency.

         Agency's  financial  position and results of operations are included in
the  Company's  financial  statements  on a  consolidated  basis.  Agency earned
commissions during 1996 and 1995 of $130,016 and $413,000, respectively, through
its sales of insurance  products of an unaffiliated  company.  Annual management
fees paid to the Company in 1996 and 1995 were $72,000 for each year. Agency had
net income for the years ended  December  31, 1996 and 1995 of $56,206 and $599,
respectively, after the payment of commissions to Mr. Stonecipher of $49,496 and
$44,924, respectively.

         Wilburn L. Smith,  President and a director of the Company,  has a loan
from the Company  which was made prior to the time Mr. Smith became an executive
officer and  director.  The  largest  balance of this loan during the year ended
December  31,  1996 was  $281,000.  The  outstanding  balance of this loan as of
December 31, 1996 was $281,000. The loan bears annual interest at the rate of 3%
in excess of the prime rate,  adjusted on January 1 of each year, and is secured
by Mr. Smith's commissions from the Company.

         Mr. Smith owns  interests  ranging from 10% to 67% in  corporations  or
partnerships not affiliated with the Company but engaged in the marketing of the
Company's  legal service  memberships and which earn  commissions  from sales of
memberships. These entities earned commissions, net of amounts passed through as
commissions to their sales agents,  during 1996 and 1995 of $54,000 and $55,000,
respectively.


                COMPLIANCE WITH SECTION 16 REPORTING REQUIREMENTS

         Section 16(a) of the Securities Exchange Act of 1934 requires directors
and executive officers of the Company and persons who beneficially own more than
10% of the  Company's  Common Stock to file reports of ownership  and changes in
ownership  of the  Company's  Common  Stock  with the  Securities  and  Exchange
Commission. The Company is required to disclose delinquent filings of reports by
such persons during 1996.

          Based on a review of the copies of such reports and amendments thereto
received  by the  Company,  or  written  representations  that no  filings  were
required, the Company believes that, except as described below, during 1996, all
Section  16(a)  filing  requirements   applicable  to  its  executive  officers,
directors and 10%  shareholders  were met.  Kathleen S. Pinson,  Vice President,
Controller  and a  director  of the  Company,  inadvertently  failed  to  file a
required  report  relating to the  acquisition  of 5,000  shares of Common Stock
pursuant  to the  exercise of  previously  reported  options to purchase  Common
Stock.  Harland  C.  Stonecipher  also  inadvertently  failed  to file a  report
pertaining  to the  disposition  by gift  of  19,000  shares  of  Common  Stock.
Appropriate filings were made upon the discovery of these filing delinquencies.


                                     VOTING

         Directors  will be  elected by a  plurality  of the votes of the shares
present  in person or  represented  by proxy at the  Annual  Meeting.  All other
matters properly brought before the Annual Meeting will be decided by a majority
of the votes cast on the matter, unless otherwise required by law.

         Shares  represented  by proxies which are marked  "withhold  authority"
with respect to the election of any one or more nominee for election as director
will be counted for purposes of determining the number of shares  represented by
proxy at the  Annual  Meeting.  However,  because  directors  are  elected  by a
plurality  rather than a majority of the shares present in person or represented
by proxy at the Annual Meeting, proxies marked "withhold authority" with respect
to any one or more nominee will not affect the outcome of the nominee's election
unless the nominee receives no affirmative  votes or unless other candidates are
nominated for election as directors.

         Shares represented by limited proxies will be treated as represented at
the meeting only as to such matter or matters for which  authority is granted in
the limited proxy.  Shares  represented by proxies returned by brokers where the
brokers'  discretionary  authority  is limited by stock  exchange  rules will be
treated as  represented  at the Annual Meeting only as to such matter or matters
voted on in the proxies.


                         INDEPENDENT PUBLIC ACCOUNTANTS

         The  Company   engaged   Deloitte  &  Touche  LLP  as  its  independent
accountants  in September  1994.  Deloitte & Touche LLP served as the  Company's
independent accountants for the year ended December 31, 1996. Representatives of
Deloitte & Touche LLP are expected to be present at the Annual Meeting, with the
opportunity  to make a statement  if they desire to do so, and will be available
to respond to appropriate  questions. A decision concerning the selection of the
Company's independent auditors for 1997 has not yet been made. Management of the
Company  intends  to  evaluate  the  services  and prices  available  from other
accounting firms before making a final recommendation.


                          ANNUAL REPORT TO SHAREHOLDERS

         The Company's Annual Report to Shareholders for the year ended December
31,  1996,  including  audited  financial  statements,  accompanies  this  Proxy
Statement.  The Annual Report is not  incorporated  by reference into this Proxy
Statement  or  deemed  to be a part of the  materials  for the  solicitation  of
proxies.


                   AVAILABILITY OF ANNUAL REPORT ON FORM 10-K

          A copy of the Company's  Annual Report on Form 10-K for the year ended
December 31, 1996 filed with the Securities and Exchange Commission is available
without charge to any  shareholder of the Company who requests a copy in writing
from the Company, Attn.: Janice Stinson, Investor Relations, P. O. Box 145, Ada,
Oklahoma 74820.

                            PROPOSALS OF SHAREHOLDERS

         The Board of Directors will consider  properly  presented  proposals of
shareholders  intended  to be  presented  for  action at the  Annual  Meeting of
Shareholders. Such proposals must comply with the applicable requirements of the
Securities and Exchange Commission and the Company's bylaws. Under the Company's
bylaws, a notice of intent of a shareholder to bring any matter before a meeting
shall be made in writing and  received by the  Secretary of the Company not more
than 150 days and not less than 90 days in advance of the annual  meeting or, in
the event of a special meeting of shareholders, such notice shall be received by
the  Secretary  of the  Company  not later than the close of the  fifteenth  day
following   the  day  on  which  notice  of  the  meeting  is  first  mailed  to
shareholders.  Every such notice by a shareholder  shall set forth: (a) the name
and  address  of the  shareholder  who  intends  to bring up any  matter;  (b) a
representation  that the  shareholder  is a registered  holder of the  Company's
voting stock and intends to appear in person or by proxy at the meeting to bring
up the matter  specified in the notice;  (c) with respect to notice of an intent
to make a nomination,  a description of all understandings among the shareholder
and each nominee and any other person  (naming such person or persons)  pursuant
to which the nomination or  nominations  are to be made by the  shareholder  and
such other  information  regarding each nominee  proposed by the  shareholder as
would have been required to be included in a proxy  statement  filed pursuant to
the proxy rules of the Securities and Exchange  Commission had each nominee been
nominated  by the Board of  Directors  of the  Company;  and (d) with respect to
notice of an intent to bring up any other matter,  a description  of the matter,
and any material interest of the shareholder in the matter.  Notice of intent to
make a nomination shall be accompanied by the written consent of each nominee to
serve as a director of the  Company,  if elected.  According to the rules of the
Securities  and Exchange  Commission  and the Company's  bylaws,  in order for a
shareholder proposal to be included in the Company's Proxy Statement relating to
the 1998 Annual Meeting of Shareholders,  a written proposal  complying with the
requirements established by the Securities and Exchange Commission and the above
requirements  must be received by the Secretary of the Company at P. O. Box 145,
Ada, Oklahoma 74820, no later than December 30, 1997.


                                  OTHER MATTERS

         The  Board of  Directors  of the  Company  does  not know of any  other
matters to be presented for action at the Annual Meeting other than those listed
in the Notice of Meeting and referred to herein.  If any other matters  properly
come before the Annual Meeting or any adjournment  thereof,  it is intended that
the proxy solicited hereby be voted as to any such matter in accordance with the
recommendations of the Board of Directors of the Company.



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