PRE PAID LEGAL SERVICES INC
10-Q, 1998-11-13
INSURANCE CARRIERS, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q


(Mark One)

(X)  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 For the quarterly period ended September 30, 1998

                                       or

( )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

     For the transition period from __________ to __________

Commission File Number:    1-9293

         --------------------------------------------------------------


                          PRE-PAID LEGAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)

               Oklahoma                                   73-1016728
   (State or other jurisdiction of                    (I.R.S. Employer
    incorporation or organization)                   Identification No.)


         321 East Main Street
            Ada, Oklahoma                                 74821-0145
(Address of principal executive offices)                  (Zip Code)

                                 (580) 436-1234
              (Registrants' telephone number, including area code)

         --------------------------------------------------------------


      Indicate by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

           Yes    X        No ____


      Indicate the number of shares  outstanding of each of the issuer's classes
of common stock as of November 11, 1998:

      Common Stock              $.01 par value               23,486,969


<PAGE>




                                     PART I

                              FINANCIAL INFORMATION



Item 1.  Financial Statements

       a)       Financial Statements of Registrant

                                                   
                    Index                                                      
                    -----

Consolidated Balance Sheets as of September 30,1998 (Unaudited)
and December 31, 1997


Consolidated Statements of Income (Unaudited) for the 3 months ended
September 30, 1998 and 1997


Consolidated Statements of Income (Unaudited) for the 9 months ended
September 30, 1998 and 1997

Consolidated Statements of Cash Flows (Unaudited) for the 9 months ended
September 30, 1998 and 1997


Notes to Consolidated Financial Statements (Unaudited)



         The consolidated financial statements of the Registrant included herein
have been prepared,  without audit, pursuant to the rules and regulations of the
Securities  and  Exchange  Commission.  Although  certain  information  normally
included in financial  statements prepared in accordance with generally accepted
accounting  principles  has been condensed or omitted,  the Registrant  believes
that  the  disclosures  are  adequate  to make  the  information  presented  not
misleading.   These  consolidated   financial   statements  should  be  read  in
conjunction with the financial  statements and the notes thereto included in the
Annual Report on Form 10-K of the  Registrant for its fiscal year ended December
31, 1997.

         The  consolidated  financial  statements  included  herein  reflect all
adjustments, consisting only of normal recurring items, which, in the opinion of
management,  are  necessary  to present a fair  statement of the results for the
interim periods presented.

         The  preparation of financial  statements in conformity  with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.


<PAGE>




                           PRE-PAID LEGAL SERVICES, INC.
                         CONSOLIDATED BALANCE SHEETS
                    (Amounts in 000's, except par values)

                                    ASSETS
                                                          September   December
                                                           30, 1998   31, 1998
                                                          ---------   ---------
                                                          (Unaudited)
   Current assets:
     Cash and cash equivalents...........................  $ 10,765    $ 21,803
     Held-to-maturity investments - current portion......     4,794       4,242
     Accrued membership income...........................     3,048       2,399
     Commission advances - current portion...............    20,281      15,705
                                                           --------    --------
       Total current assets..............................    38,888      44,149
   Held-to-maturity investments..........................    15,932         650
   Available for sale investments........................     7,048           -
   Investments pledged...................................     2,922       2,772
   Commission advances, net..............................    52,022      38,038
   Property and equipment, net...........................     3,954       3,594
   Other.................................................     3,463       2,709
                                                           --------    --------
       Total assets......................................  $124,229    $ 91,912
                                                           ========    ========
  
  
                        LIABILITIES AND STOCKHOLDERS' EQUITY
  
   Current liabilities:
   Membership benefits..................................   $  3,459    $  2,649
   Accounts payable and accrued expenses................      3,168       2,281
                                                            --------    -------
      Total current liabilities.........................      6,627       4,930
   Deferred income taxes................................     26,740      16,471
                                                           --------    --------
      Total liabilities.................................     33,367      21,401
                                                           --------    --------

   Stockholders' equity:
    Preferred stock, $1 par value; authorized 400
      shares; issued and outstanding as follows:
    $3.00 Cumulative Convertible Preferred Stock, 3                  
      shares authorized, issued and outstanding at
    September 30, 1998 and December 31, 1997;
      liquidation value of $55 at September 30, 1998
      and December 31, 1997.............................          3           3
    Special preferred stock, $1 par value; authorized
      500 shares, issued and outstanding in one series
      designated as follows:
        $1.00 Non-Cumulative Special Preferred Stock, 23
        shares authorized, issued and outstanding at
        September 30, 1998 and December 31, 1997;
        liquidation value of $304 at September 30, 1998
        and December 31, 1997...........................         23          23
    Common stock, $.01 par value; 100,000 shares           
      authorized; 23,268 and 23,151 issued at 
      September 30, 1998 and December 31, 1997..........        233         232
    Capital in excess of par value......................     49,203      47,303
    Retained earnings...................................     45,105      25,127
    Less:Treasury stock at cost; 797 and 747 shares at
      September  30, 1998  and December 31, 1997........     (3,705)     (2,177)
                                                           --------    -------- 
      Total stockholders' equity........................     90,862      70,511
                                                           --------    --------
      Total liabilities and stockholders' equity........   $124,229    $ 91,912
                                                           ========    ========
 
  

  The accompanying notes are an integral part of these financial statements.

<PAGE>

                         PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF INCOME
                 (Amounts in 000's, except per share amounts)
                                 (Unaudited)




                                                           Three Months Ended
                                                              September 30,
                                                           -------------------
                                                             1998       1997
                                                           --------   --------
Revenues:
  Membership premiums....................................  $ 28,105   $ 20,149
  Associate services.....................................     4,093      3,142
  Interest income........................................       783        407
  Other..................................................       690        501
                                                           --------   --------
                                                             33,671     24,199
                                                           --------   --------
Costs and expenses:
  Membership benefits....................................     9,297      6,476
  Commissions............................................     6,422      4,418
  General and administrative.............................     2,901      2,232
  Associate services and direct marketing................     3,306      3,041
  Depreciation...........................................       210        183
  Premium taxes..........................................       277        182
                                                           --------   --------
                                                             22,413     16,532
                                                           --------   --------

Income before income taxes...............................    11,258      7,667
Provision for income taxes...............................     3,834      2,684
                                                           --------   --------
Net income...............................................     7,424      4,983
Less dividends on preferred shares.......................         2          3
                                                           --------   --------
Net income applicable to common stockholders.............  $  7,422   $  4,980
                                                           ========   ========

Basic earnings per common share..........................  $    .33   $    .22
                                                           ========   ========
Diluted earnings per common share........................  $    .32   $    .22
                                                           ========   ========





   The accompanying notes are an integral part of these financial statements.
<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in 000's, except per share amounts)
                                   (Unaudited)





                                                            Nine Months Ended
                                                              September 30,
                                                           --------------------
                                                             1998       1997
                                                           ---------   --------
 Revenues:
   Membership premiums....................................  $ 78,443   $ 54,758
   Associate services.....................................    11,810      8,777
   Interest income........................................     1,821      1,152
   Other..................................................     1,929      1,436
                                                            --------   --------
                                                              94,003     66,123
                                                            --------   --------
 Costs and expenses:
  Membership benefits.....................................    25,893     18,110
  Commissions.............................................    17,299     11,988
  General and administrative..............................     8,507      6,215
  Associate services and direct marketing.................    10,518      8,141
  Depreciation............................................       624        508
  Premium taxes...........................................       908        670
                                                            --------   --------
                                                              63,749     45,632
                                                            --------   --------


Income before income taxes................................    30,254     20,491
Provision for income taxes................................    10,269      7,172
                                                            --------   --------
Net income................................................    19,985     13,319
Less dividends on preferred shares........................         7         10
                                                            --------   --------
Net income applicable to common stockholders..............  $ 19,978   $ 13,309
                                                            ========   ========

Basic earnings per common share...........................  $    .89   $    .59
                                                            ========   ========

Diluted earnings per common share.........................  $    .87   $    .59
                                                            ========   ========








    The accompanying notes are an integral part of these financial statements

<PAGE>

                          PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (Amounts in 000's)
                                   (Unaudited)



                                                            Nine Months Ended
                                                              September 30,
                                                           --------------------
                                                             1998       1997
                                                           --------   ---------

Cash flows from operating activities:
Net income...............................................  $ 19,985   $ 13,319
Adjustments to reconcile net income to net cash provided
  by operating activities:
  Provision for deferred income taxes....................    10,269      7,172
  Depreciation and amortization..........................       624        508
  Provision for associate stock options..................         -        100
  Increase in accrued membership income..................      (649)      (398)
  Increase in commission advances........................   (18,560)   (16,733)
  (Increase) decrease in other assets....................      (754)         9
  Increase in membership benefits........................       810        695
  Increase in accounts payable and accrued expenses......       887        781
                                                           --------   --------
     Net cash provided by operating activities...........    12,612      5,453
                                                           --------   --------

Cash flows from investing activities:
  Additions to property and equipment....................      (984)      (734)
  Purchases of investments - Held-to-maturity............   (19,959)    (1,851)
  Purchases of investments - Available-for-sale..........    (7,048)         -
  Maturities of investments - Held-to-maturity...........     3,975        115
                                                           --------   --------
     Net cash used in investing activities...............   (24,016)    (2,470)
                                                           --------   -------- 

Cash flows from financing activities:
  Proceeds from sale of common stock.....................     1,901      3,155
  Purchase of treasury stock.............................    (1,528)         -
  Dividends paid on preferred stock......................        (7)       (10)
                                                           --------   -------- 
     Net cash provided by financing activities...........       366      3,145
                                                           --------   --------

Net (decrease) increase in cash .........................   (11,038)     6,128
Cash and cash equivalents at beginning of period.........    21,803     14,831
                                                           --------   --------
Cash and cash equivalents at end of period...............  $ 10,765   $ 20,959
                                                           ========   ========

Supplemental disclosure of cash flow information:
  Cash paid for interest.................................  $      -   $      6
                                                           ========   ========

  Cash paid for income taxes.............................  $      -   $      -
                                                           ========   ========






    The accompanying notes are an integral part of thesefinancial statements.


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

         The  consolidated  balance  sheets as of September  30,  1998,  and the
related  statements  of  income  and of  cash  flows  for  the  three-month  and
nine-month  periods  ended  September  30, 1998 and 1997 are  unaudited;  in the
opinion of management, all adjustments necessary for a fair presentation of such
financial statements have been included.

         These financial statements and notes are prepared pursuant to the rules
and regulations of the Securities and Exchange  Commission for interim reporting
and should be read in conjunction  with the Company's  financial  statements and
notes included in the 1997 Annual Report on Form 10-K.

         The  preparation of financial  statements in conformity  with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

         New Accounting Standards
         Statement   of   Financial   Accounting   Standards   130,   "Reporting
Comprehensive  Income,"  ("SFAS  130") was issued in June 1997.  This  Statement
establishes  standards for reporting and display of comprehensive income and its
components in a full set of general-purpose financial statements. This Statement
requires  that all items that are  required to be  recognized  under  accounting
standards  as  components  of  comprehensive  income be  reported in a financial
statement  that is  displayed  with  the  same  prominence  as  other  financial
statements.  SFAS 130,  effective for fiscal years  beginning after December 15,
1997,  requires  reclassification  of financial  statements for earlier  periods
provided for comparative purposes.  Adoption of this Statement effective January
1, 1998 did not affect the Company's financial statement presentation.  Although
the Company has acquired available-for-sale investments during this quarter, any
amounts that would be disclosed pursuant to SFAS 130 are immaterial at September
30, 1998. The Company will make all necessary  reporting and display  changes in
its financial statements, if any, should the applicable amounts become material.

         Statement of Financial  Accounting  Standards 131,  "Disclosures  about
Segments of an Enterprise and Related  Information,"  ("SFAS 131") was issued in
June 1997. This Statement establishes standards for the way that public business
enterprises  report  information  about operating  segments in annual  financial
statements and requires that those enterprises report selected information about
operating segments in interim financial reports issued to shareholders.  It also
establishes  standards  for related  disclosures  about  products and  services,
geographic  areas,  and major  customers.  SFAS 131,  effective for fiscal years
beginning after December 15, 1997, requires comparative information for previous
years to be restated to comply with SFAS 131's reporting requirements.  SFAS 131
is not  effective  for interim  financial  statements in the initial year of its
application.  Due to the subsequent  events  described below, the Company may be
required to provide additional  operating segment  disclosures in future periods
should they become material.

         Statement   of  Financial   Accounting   Standards   132,   "Employers'
Disclosures about Pensions and Other Postretirement  Benefits," ("SFAS 132") was
issued in February 1998. This Statement  revises  employers'  disclosures  about
pension  and  other  postretirement  benefit  plans.  It  does  not  change  the
measurement  or  recognition  of those  plans but  standardizes  the  disclosure
requirements  for  pensions  and other  postretirement  benefits  to the  extent
practicable,   requires  additional   information  on  changes  in  the  benefit
obligations  and fair  values  of plan  assets  that will  facilitate  financial
analysis,  and eliminates  certain  disclosures  that are no longer as useful as
they were when earlier  Financial  Accounting  Standards  Board  Statements were
issued.  This Statement is effective for fiscal years  beginning  after December
15, 1997.  Since the Company does not  maintain any defined  benefit  pension or
postretirement  plans,  this  Statement did not affect the  Company's  financial
statement presentation.

         Statement  of  Financial  Accounting  Standards  133,  "Accounting  for
Derivative  Instruments and Hedging Activities," ("SFAS 133") was issued in June
1998.  This  Statement  establishes   accounting  and  reporting  standards  for
derivative  instruments,  including certain derivative  instruments  embedded in
other  contracts,  (collectively  referred  to as  derivatives)  and for hedging
activities.  It requires  that an entity  recognize  all  derivatives  as either
assets or liabilities  in the statement of financial  position and measure those
instruments  at fair value.  The  accounting  for changes in the fair value of a
derivative  (that is,  gains and  losses)  depends  on the  intended  use of the
derivative and the resulting designation. This Statement applies to all entities
and is effective for all fiscal  quarters of fiscal years  beginning  after June
15,  1999.  The Company  believes  that it holds no  derivative  instruments  at
September 30, 1998.

         Subsequent Event
         On October 2, 1998, the Company  acquired TPN, Inc. d.b.a.  The Peoples
Network  ("TPN") in a tax-free  reorganization  in which TPN was merged directly
into the Company. Since its inception in 1994, TPN marketed personal development
products  and  services  together  with  PRIMESTAR(R)   satellite   subscription
television service to its members through a network marketing sales force. Prior
to the  merger,  TPN had a sales  force of  approximately  30,000 it  considered
active.  TPN  delivered  and the Company  will  continue to deliver its personal
development products and services to its sales force and its subscribers via its
own full time channel known as the "SUCCESS CHANNEL" on the PRIMESTAR(R) digital
satellite  network.  The Company also intends to recruit as many of TPN's former
sales  associates as possible to market the Company's  legal service plans.  The
Company issued 999,992 shares of common stock to the holders of TPN common stock
and warrants.

         The merger will be accounted for under the pooling of interests  method
and,  accordingly,  historical financial data in future reports will be restated
to include TPN data.  The  following  unaudited  pro forma data  summarizes  the
combined  results of  operations of the Company and TPN as though the merger had
occurred at the beginning of fiscal 1997.

                    Unaudited Pro Forma Financial Information
 -----------------------------------------------------------------------------
          (Amounts in 000's, except per share amounts)
                        Three Months Ended                  Nine Months Ended
                           September 30,                       September 30,
                      ---------------------------       -----------------------
                         1998        1997                    1998        1997
                      --------    ---------                ---------   ---------
Revenues              $ 39,744    $ 36,496                $ 117,440   $ 95,689
Net income               7,064       6,077                   18,295     13,652
Earnings per share:
    Basic             $    .30    $    .26                $     .78   $    .59
    Diluted           $    .30    $    .26                $     .76   $    .58



         Additionally,  on October 6, 1998, the Company  announced its agreement
to acquire  Universal  Fidelity Life Insurance  Company from Conseco.  Universal
Fidelity,  based in Duncan,  Oklahoma,  was a  subsidiary  of Pioneer  Financial
Services,  Inc.,  when Pioneer was acquired by Conseco in 1997. The terms of the
acquisition  transaction  contemplate that Universal Fidelity's health insurance
policies will be reinsured by a subsidiary of Conseco. Universal will retain the
existing  life business with 1997 annual  premium of  approximately  $1 million.
Pre-Paid's  purchase price is expected to be  approximately  $7 million in cash,
which is approximately  1.2 times the estimated capital and surplus of Universal
after a planned extraordinary  dividend. The transaction is not expected to have
a material effect on Pre-Paid's  operating  results for the year ending December
31, 1998. This transaction is subject to certain conditions, including insurance
department approval




<PAGE>


ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
           RESULTS OF OPERATIONS

Forward Looking Statements

         All statements in this report  concerning the Company other than purely
historical  information,  including,  but not limited to, statements relating to
the  Company's  future  plans and  objectives,  expected  operating  results and
assumptions   relating  to  future   performance   constitute   "Forward-Looking
Statements" within the meaning of Section 21E of the Securities  Exchange Act of
1934 and are based on the Company's  historical  operating  trends and financial
condition as of September 30, 1998 and other information  currently available to
management. The Company cautions that the Forward-Looking Statements are subject
to all the risks and uncertainties  incident to its business,  including but not
limited  to risks  relating  to the  marketing  of its  memberships,  membership
persistency,  regulation  and  competition  risks and the risk  relating  to the
continued active  participation of its principal  executive officer,  Harland C.
Stonecipher.  Moreover,  the Company may make  acquisitions  or  dispositions of
assets or  businesses,  enter  into new  marketing  arrangements  or enter  into
financing  transactions.  None of these can be  predicted  with  certainty  and,
accordingly,  are not taken  into  consideration  in any of the  Forward-Looking
Statements  made herein.  For all of the foregoing  reasons,  actual results may
vary materially from the Forward-Looking Statements.

Results of Operations

First Nine Months of 1998 Compared to First Nine Months of 1997

         The Company  reported net income  applicable  to common shares of $20.0
million,  or $.87 per diluted common share,  for the nine months ended September
30, 1998, up 50% from net income  applicable to common shares of $13.3  million,
or $.59 per diluted  common share,  for the same period of 1997. The increase in
the net income  applicable to common shares for the 1998 period is primarily the
result of increases in every revenue category for 1998 as compared to 1997.

         Membership  premiums totaled $78.4 million during the nine months ended
September  30, 1998  compared to $54.8  million for the same period of 1997,  an
increase of 43%.  Membership  premiums and their impact on total revenues in any
period are  determined  directly  by the number of active  memberships  in force
during any such period.  The active  memberships in force are determined by both
the number of new memberships  sold in any period together with the persistency,
or renewal rate, of existing  memberships.  New membership  sales  increased 31%
during the nine months ended  September 30, 1998 to 273,048 from 208,087  during
the comparable  period of 1997. At September 30, 1998, there were 546,358 active
memberships  in force  compared to 392,791 at September 30, 1997.  Additionally,
the  average  annual  premium per  membership  has  increased  from $224 for all
memberships in force at September 30, 1997 to $227 for all  memberships in force
at September 30, 1998, a 1% increase,  as a result of a higher portion of active
memberships  containing the additional  pre-trial hours benefit at an additional
cost to the member  together with  increased  sales of the Small  Business Legal
Defense plan.

         Associate  services  revenue  increased  35% from $8.8  million for the
first  nine  months  of 1997 to $11.8  million  during  the same  period of 1998
primarily  as a result of Fast Start which  resulted  in the  Company  receiving
training fees of approximately $6.1 million during the first nine months of 1998
compared to $4.0  million for the  comparable  period of 1997.  The  combination
classroom  and field  training  program,  titled  Fast Start to  Success  ("Fast
Start"), is aimed at increasing the level of new membership sales per associate.
The  positive  impact  of  the  program  is  reflected  in the  increase  in new
memberships written and new sales associates recruited per Fast Start associate.
Fast Start requires a training fee of $184 per new associate and upon successful
completion of the program provides for the payment of certain training  bonuses.
In order to be deemed successful for Fast Start purposes, the new associate must
write three new memberships  and recruit one new sales associate  within 15 days
of the associate's  Fast Start  training.  The $6.1 million in training fees was
comprised of $184 from each of  approximately  33,200 new sales  associates  who
elected to  participate  in Fast Start during the first nine months of 1998. New
associates enrolled during the first nine months of 1998 were 46,530 compared to
43,861 for the same period of 1997, an increase of 6%. The Company  believes the
reduced  rate of  growth in the  number of  associates  recruited  is  primarily
attributable  to the increased  costs  associated  with the Fast Start  program.
However,  while the number of new associates  increased only 6% during 1998, the
number of new memberships sold, at least partially as a result of the Fast Start
program,  increased 31%.  Future  revenues from  associate  services will depend
primarily on the number of new associates  enrolled and the number who choose to
participate in the Company's training program, but the Company expects that such
revenues will  continue to be largely  offset by the direct and indirect cost to
the Company of training  bonuses paid,  providing  associate  services and other
direct marketing expenses.

         Interest  income for the nine month  period  ended  September  30, 1998
increased  58% to $1.8 million from $1.2  million for the  comparable  period of
1997.  Interest  income  increased  as a  result  of  increases  in the  average
investments  outstanding.  At  September  30,  1998 the Company  reported  $41.5
million in cash and investments compared to $27.7 million at September 30, 1997.

         Primarily as a result of the  increase in  membership  premiums,  total
revenues increased to $94.0 million for the nine month period September 30, 1998
from $66.1 million during the comparable period of 1997, an increase of 42%.

         Membership  benefits  totaled  $25.9  million for the nine month period
ended  September 30, 1998 compared to $18.1 million for same period of 1997, and
represented 33% of membership premiums for both 1998 and 1997 periods. This loss
ratio (membership benefits as a percentage of membership premiums) should remain
near 35% as the  portion of active  memberships  which  provide  for a capitated
benefit continues to increase.

         Commission  expense  was  $17.3  million  for  the  nine  months  ended
September 30, 1998  compared to $12.0  million for the same period of 1997,  and
represented  22%  of  membership  premiums  for  both  1998  and  1997  periods.
Commission expense, as a percentage of membership premiums,  should remain at or
near these levels in future  periods based on the Company's  current  commission
structure.

         General and administrative expenses during the 1998 and 1997 nine-month
periods were $8.5 million and $6.2 million, respectively, and represented 11% of
membership  premiums for such  periods.  This trend of gradual  increases in the
total  dollar  amount of these  expenses  but  consistent  when  expressed  as a
percentage of membership  premiums should continue and such  percentages  should
remain at or near these levels in future periods.

         Associate  services and direct  marketing  expenses  increased to $10.5
million for the first nine months of 1998 from $8.1  million for the same period
of 1997  primarily  as a result of  approximately  $4.8  million  in Fast  Start
training bonuses paid,  additional costs of supplies due to increased  purchases
by associates and higher staffing requirements.  These expenses also include the
costs of providing associate services and marketing costs other than commissions
that are directly associated with new membership sales.

         Due  to  property  and  equipment   additions  during  1998  and  1997,
depreciation  increased  from  $508,000  during the first nine months of 1997 to
$624,000 for the first nine months of 1998.  Premium taxes increased to $908,000
for the first nine months of 1998 from $670,000 for the same period of 1997.

         The Company's expense ratio, which represents commissions,  general and
administrative  expenses  and  premium  taxes  as  a  percentage  of  membership
premiums, was 34% for both periods of 1998 and 1997 resulting in a combined loss
and expense  ratio of 67% for the first nine months of 1998  compared to 68% for
the same period of 1997. The combined ratio does not measure total profitability
because it does not take into account all revenues and expenses.

         The Company has recorded a provision  for income taxes of $10.3 million
(34% of pretax  income)  for the first  nine  months  of 1998  compared  to $7.2
million  (35% of pretax  income)  for the same  period of 1997.  The Company has
established a valuation allowance for the portion of its deferred tax asset that
the Company  believes  more likely than not will not be realized.  Historically,
the  Company has  concluded  that it is  unlikely  it will  generate  sufficient
taxable  income to realize the benefits from its pre-1996 NOLs and certain other
carryforwards before they expire, primarily as a result of future tax deductions
attributable  to expected  levels of  commissions  to be paid on new  membership
sales.  Operating  results for the nine months ended September 30, 1998 indicate
that there is an increasing possibility that the Company may have taxable income
for fiscal  1998.  There are a large  number of  variables  that will affect the
determination  of taxable  income,  and the Company does not have the ability to
definitely  predict  whether or not it will have taxable  income for fiscal 1998
until later in the current  year.  Should the Company  have  taxable  income for
1998,  the Company's tax expense for 1998 would be reduced to reflect any actual
or anticipated  future utilization of deferred tax benefits through reduction in
the current valuation allowance.

         Dividends paid on outstanding  preferred  stock decreased to $7,000 for
the first nine months of 1998 from $10,000 for the same period of 1997, and such
reduction  is  attributable  to the  conversion  of shares  of $3.00  Cumulative
Convertible Preferred Stock into common stock.

Third Quarter of 1998 Compared to the Third Quarter of 1997

         The results of operations in the third quarter of 1998, compared to the
third quarter of 1997, reflect increases in revenues and expenses primarily as a
result to the same factors  discussed in the comparison of the first nine months
of 1998 to the first nine months of 1997.

         Total  revenues  increased 39% or  approximately  $9.5 million to $33.7
million in the third  quarter  of 1998  compared  to $24.2  million in the third
quarter of 1997, primarily as a result of increases in membership premiums.  The
membership  premium  increase of 39% primarily  resulted from an increase in the
number of average active  memberships  during the third quarter of 1998 compared
to the similar period in 1997.

         Membership  benefits  totaled $9.3  million in the 1998  third  quarter
compared to $6.5 million in the 1997 third  quarter and resulted in a loss ratio
of 33% and 32%, respectively.  The Company's expense ratio was 34% for the third
quarter of 1998 and 1997,  respectively.  This  resulted in a combined  loss and
expense ratio of 67% and 66%, respectively.  The combined ratio does not measure
total  profitability  because it does not take into  account  all  revenues  and
expenses.

         The  above  factors  resulted  in  a  1998  third  quarter  net  income
applicable to common shares of $7.4 million, or $.32 per diluted share, compared
to $5.0 million, or $.22 per diluted share, for the third quarter of 1997.

Liquidity and Capital Resources

         General
         Consolidated  net cash  provided  by  operating  activities  was  $12.6
million  for the first nine months of 1998  compared to of $5.5  million for the
1997  period.  The  increase  of $7.1  million  in cash  provided  by  operating
activities  during the first nine months of 1998  compared to the same period of
1997  resulted  primarily  from an increase in net income of $6.7 million and an
increase in deferred income taxes of $3.1 million, reduced by increases in other
assets of $763,000 and increases in commission  advances of $1.8 million related
to the increase in new membership enrollments.

         The Company had a consolidated working capital surplus of $32.3 million
at September  30, 1998,  a decrease of $6.9 million  compared to a  consolidated
working  capital of $39.2  million at  December  31, 1997 and a decrease of $1.0
million,  compared to September 30, 1997 working  capital of $33.3 million.  The
$6.9 million  decrease in working  capital  during the first nine months of 1998
was  primarily  the  result  of  decreases  in cash  and  cash  equivalents  and
investments of $10.4 million, due to management's  decision to move a portion of
these  current  assets into longer term  investments  with higher  yields.  This
movement of current investments to long term investments was partially offset by
increases in the current portion of commission advances of $4.6 million less the
$1.7 million  increase in membership  benefits and accounts  payable and accrued
expenses.  The Company's  investments  consist of investment grade (rated Baa or
higher) preferred stocks,  bonds primarily issued by the United States Treasury,
federal  agencies,  federally  sponsored  agencies  and  enterprises  as well as
mortgage-backed securities and state and municipal tax-exempt bonds.

         The Company generally  advances  significant  commissions at the time a
membership is sold. During the nine months ended September 30, 1998, the Company
advanced  commissions of $34.9 million on new membership sales compared to $27.6
million  for the same  period of 1997.  Since  approximately  93% of  membership
premiums are collected on a monthly  basis,  a significant  cash flow deficit is
created at the time a  membership  is sold.  This  deficit is reduced as monthly
premiums are remitted and no additional  commissions  are paid on the membership
until all previous  commission  advances have been fully  recovered.  Commission
advances were subsequently  reduced by commission  earnings of $16.3 million and
$10.6  million for the  nine-month  periods  ended  September 30, 1998 and 1997,
respectively.  The Company has  recorded an allowance of $3.7 million to provide
for estimated uncollectible balances.

         The Company  has no  outstanding  material  financial  commitments  and
believes that it has  significant  ability to finance  expected future growth in
membership  sales based on its existing amount of unpledged cash and investments
at September 30, 1998 of $38.5 million.

         Parent Company Funding and Dividends
         Although the Company is the operating entity in many jurisdictions, the
Company's  subsidiaries  serve as operating  companies  in various  states which
regulate  memberships as insurance or specialized  legal expense  products.  The
most significant of these wholly owned subsidiaries are Pre-Paid Legal Casualty,
Inc.  ("PPLCI") and Pre-Paid Legal  Services,  Inc. of Florida  ("PPLSIF").  The
ability  of PPLCI and  PPLSIF to  provide  funds to the  Company is subject to a
number of  restrictions  under various  insurance laws in the  jurisdictions  in
which PPLCI and PPLSIF conduct business,  including limitations on the amount of
dividends  and  management  fees that may be paid and  requirements  to maintain
specified  levels of capital  and  reserves.  In  addition  PPLCI is required to
maintain its stockholders'  equity at levels sufficient to satisfy various state
regulatory requirements,  the most restrictive of which is currently $3 million.
Although the Company does not expect additional  capital  requirements of either
PPLCI or PPLSIF, such requirements would be funded by the Company in the form of
capital contributions or surplus debentures.

         Year 2000 Issues
         The  Company  has  conducted  a  comprehensive  review of its  systems,
including   both   information   technology   (e.g.   computer   databases)  and
non-information technology systems (e.g. building utilities) that use date data,
to identify  the systems that could be affected by the "Year 2000" issue and has
developed  a plan to  resolve  the  issue.  The Year 2000 issue is the result of
computer  programs being written using two digits rather than four to define the
applicable year. Any of the Company's affected programs that have time-sensitive
software  may  recognize a date using "00" as the year 1900 rather than the year
2000. This could result in a major system failure or miscalculations.

         Testing and conversion of system applications commenced during 1993 and
is  expected  to be  completed  during  the  remainder  of 1998.  Testing of the
Company's information technology systems (as modified for Year 2000 issues) with
system dates set beyond  January 1, 2000 will occur in February  1999 to further
ensure  Year  2000  compliance.  Costs  incurred  in  prior  periods  have  been
immaterial  and  expensed  as  incurred  and  the  remaining  total  cost of the
Company's  remediation  efforts  is  expected  to  be  approximately   $100,000,
substantially  all of which will be incurred during the last quarter of 1998 and
the first  quarter of 1999.  Year 2000 costs will  continue  to be funded out of
cash flow from  operations.  A significant  portion of the  Company's  Year 2000
remediation  plan has been and will continue to be accomplished by the Company's
internal  programming  staff and while such efforts  will  continue to result in
concentration  on Year  2000  programming,  these  costs  are not  likely  to be
incremental costs to the Corporation, but rather will represent the redeployment
of existing information  technology  resources.  Although  concentration on Year
2000 compliance has delayed other programming projects, such delays have not had
and  are not  expected  to  have a  material  adverse  impact  on the  Company's
financial condition and results of operations.

         The Company is also exposed to the risk that one or more of its vendors
or service providers could experience Year 2000 problems that impact the ability
of such vendor or service provider to provide goods and services. Though this is
not considered as significant a risk with respect to the suppliers of goods, due
to  the  availability  of  alternative  suppliers,  the  disruption  of  certain
services, such as utilities, could, depending upon the extent of the disruption,
have a material adverse impact on the Company's operations. Further, the Company
must rely on other  entities  such as the Federal  Reserve and its member  banks
whose Year 2000  readiness  efforts it does not control.  The Company  relies on
such entities for the timely processing of its monthly Automated  Clearing House
transactions and credit card  transactions.  Should these entities fail in their
efforts to become Year 2000 compliant,  the Company would immediately convert to
monthly  invoices  until such time as all  necessary  entities  become Year 2000
compliant.  Although  such  actions  would be  inconvenient  and more  costly to
process,  it is not  expected  to  materially  affect  the  Company's  long term
business  outlook.  The Company has initiated a comprehensive  program to assess
the Year 2000  compliance  of its key vendors and service  providers in order to
determine  the extent to which the Company is  vulnerable  to such third parties
that fail to remedy their own Year 2000 issues. In this regard,  the Company has
initiated  formal  communications  with its  significant  vendors and  financial
institutions to assess their Year 2000  readiness.  No material costs related to
Year 2000  compliance  efforts by the Company  regarding such third parties have
been  incurred to date.  To date these  efforts  have not revealed any vendor or
service provider Year 2000 issue that the Company believes would have a material
adverse impact on the Company's operations. However, the Company has no means of
ensuring that its vendors or service  providers will be Year 2000 ready, and the
inability of vendors or service providers to complete their Year 2000 resolution
process  in a timely  fashion  could  have an  adverse  impact on the  Company's
financial position or results of operations

         The   Company   presently   believes   based  on  its   knowledge   and
representations  of third parties that, with  modifications to existing software
and  conversion to new software,  the Year 2000 issue will not pose  significant
operational  problems  for the  Company's  computer  systems as so modified  and
converted. However, if such modifications and conversions are not completed in a
timely  fashion,  the Year 2000 issue may have a material  adverse impact on the
operations of the Company.

         Subsequent Event
         On October 2, 1998, the Company  acquired TPN, Inc. d.b.a.  The Peoples
Network  ("TPN") in a tax-free  reorganization  in which TPN was merged directly
into the Company. Since its inception in 1994, TPN marketed personal development
products  and  services  together  with  PRIMESTAR(R)   satellite   subscription
television service to its members through a network marketing sales force. Prior
to the  merger,  TPN had a sales  force of  approximately  30,000 it  considered
active.  TPN  delivered  and the Company  will  continue to deliver its personal
development products and services to its sales force and its subscribers via its
own full time channel known as the "SUCCESS CHANNEL" on the PRIMESTAR(R) digital
satellite  network.  The Company also intends to recruit as many of TPN's former
sales  associates as possible to market the Company's  legal service plans.  The
Company issued 999,992 shares of common stock to the holders of TPN common stock
and  warrants.  The merger will be accounted  for under the pooling of interests
method and,  accordingly,  historical  financial  data in future reports will be
restated to include TPN data. See Notes to Consolidated  Financial Statements in
Item 1 for information  relating to the pro forma effect of such  acquisition on
the first nine months of 1998 and 1997.

         Additionally,  on October 6, 1998, the Company  announced its agreement
to acquire  Universal  Fidelity  Life  Insurance  Company  ("UFL") from Conseco.
Universal  Fidelity,  based in Duncan,  Oklahoma,  was a  subsidiary  of Pioneer
Financial  Services,  Inc.,  when Pioneer was  acquired by Conseco in 1997.  The
terms of the  acquisition  transaction  contemplate  that  Universal  Fidelity's
health  insurance  policies  will  be  reinsured  by a  subsidiary  of  Conseco.
Universal  will retain the existing life  business  with 1997 annual  premium of
approximately  $1  million.   Pre-Paid's   purchase  price  is  expected  to  be
approximately $7 million in cash, which is approximately 1.2 times the estimated
capital and surplus of Universal  after a planned  extraordinary  dividend.  The
transaction  is not expected to have a material  effect on Pre-Paid's  operating
results for the year ending  December 31, 1998.  This  transaction is subject to
certain conditions, including insurance department approval

         The acquisition of TPN effective  October 2, 1998, will have the effect
of increasing both the Company's  revenues and expenses in future  periods.  Any
net income  derived from this  acquisition  during the fourth quarter of 1998 is
not expected to be material. TPN suffered pre-tax losses from operations of $1.7
million and negative cash flows from operations of $5.2 million during the first
nine months of 1998 and had a net working  capital  deficiency of  approximately
$5.5 million at September  30, 1998.  The Company  expects to reduce losses from
operations at TPN during the fourth quarter due to the  elimination of duplicate
capabilities  and improve  profitability  during the first quarter of 1999.  The
expected cash  requirements  for operations  will be funded out of  consolidated
cash flow from operations and such  requirements  are not expected to materially
affect the Company's liquidity or ability to continue to finance expected future
growth in  membership  sales.  TPN had total  assets of $9.0  million  and total
liabilities of $11.7 million on September 30, 1998.

         The planned  acquisition of UFL is still subject to Oklahoma  Insurance
Department  approval  as  well  as  the  approval  under  the  Hart-Scott-Rodino
Antitrust Improvements Act of 1976. Should the acquisition receive all necessary
approvals,  the  financial  impact to the  Company's  balance  sheet would be to
increase  assets by $17 million,  liabilities  by $11 million and  stockholders'
equity  by  $6  million.  These  amounts  are  subject  to  certain  pre-closing
adjustments  including a  mark-to-market  adjustment  pertaining to the acquired
investments. The impact to the Company's results of operations and cash flows by
UFL is expected to be positive in future periods but remain immaterial  relative
to revenues, expenses and net income.



<PAGE>




                           PART II. OTHER INFORMATION


ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K.

(a) Exhibits: The following exhibits are filed as part of this Form 10-Q:

                No.        Description
                ------    ----------------
                11.1       Statement Regarding Computation of Per Share Earnings

                27.1       Financial Data Schedule

(b) Reports on Form 8-K:  There were no reports on Form 8-K filed by the Company
    during the quarter ended September 30, 1998.



                                   SIGNATURES
                                   ----------


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.



                                            PRE-PAID LEGAL SERVICES, INC.





Date: November 12, 1998                    /s/ HARLAND C. STONECIPHER
                                           ----------------------------------
                                           Harland C. Stonecipher
                                           Chairman and Chief Executive Officer
                                           (Principal Executive Officer)


Date: November 12, 1998                    /s/ RANDY HARP
                                           ----------------------------------
                                           Randy Harp
                                           Chief Financial Officer and
                                           Chief Operating Officer
                                           (Principal Financial Officer)


Date: November 12, 1998                    /s/ KATHY PINSON
                                           ----------------------------------
                                           Kathy Pinson
                                           Controller
                                           (Principal Accounting Officer)


<PAGE>





                                  EXHIBIT INDEX


  No.                                Description
  ----       -------------------------------------------------------

 11.1        Statement Regarding Computation of Per Share Earnings

 27.1        Financial Data Schedule





                                  EXHIBIT 11.1

                          PRE-PAID LEGAL SERVICES, INC.
                 Statement re Computation of Per Share Earnings
                       (In 000's except per share amounts)





                                                            Three Months Ended
                                                              September 30,
                                                            ------------------
                                                              1998     1997
                                                            -------   --------
BASIC EARNINGS PER SHARE:


Computation for Statement of Income
- -----------------------------------
Earnings:
Net income applicable to common stockholders (a)............ $ 7,422   $ 4,980
                                                             =======   =======

Shares:
- -------
Weighted average shares outstanding, (net of 747 shares of
  treasury stock)                                            
  disregarding exercise of options or conversion of
  preferred stock...........................................  22,497    22,256
                                                             =======   =======
 
Earnings per common share (a)............................... $   .33   $   .22
                                                             =======   =======




DILUTED EARNINGS PER SHARE:

Computation for Statement of Income
- -----------------------------------
Earnings:
Net income applicable to common stockholders (a)............ $ 7,422   $ 4,980
Add: Dividends on preferred stock (b).......................       2         -
                                                             -------   ------- 
Net income applicable to common stockholders, as adjusted .. $ 7,424   $ 4,980
                                                             =======   =======

Shares:
Weighted average shares outstanding, (net of 747 shares of
  treasury stock)                                             
  disregarding exercise of options or conversion of          
  preferred stock...........................................  22,497   22,256
Assumed dilutive conversion of preferred stock..............      88      108
Assumed exercise of options and warrants based on the
  treasury                                                    
  stock method using average market price...................     303      306
                                                             -------  -------
Weighted average number of shares, as adjusted..............  22,888   22,670
                                                             =======  =======

Earnings per share - assuming dilution (a).................. $   .32  $   .22
                                                             =======  =======







(a)  These amounts agree with the related amounts in the statements of income.
(b)  Assumed conversion of $3 Cumulative Convertible Preferred Stock is
    included in the 1998 periods since it is dilutive but not assumed in 1997
    periods since such assumed conversion would be antidilutve.


<PAGE>

                                 EXHIBIT 11.1

                        PRE-PAID LEGAL SERVICES, INC.
                Statement re Computation of Per Share Earnings
                     (In 000's except per share amounts)





                                                              Nine Months Ended
                                                                September 30,
                                                              -----------------
                                                                1998     1997
                                                              --------  -------

BASIC EARNINGS PER SHARE:

Computation for Statement of Income
Earnings:
Net income applicable to common stockholders (a)............ $ 19,978  $ 13,309
                                                             ========  ========

Shares:
Weighted average shares outstanding, (net of 747 shares of
  treasury stock)                                            
  disregarding exercise of options or conversion of
  preferred stock...........................................   22,447    22,043
                                                             ========  ========

Earnings per common share (a)............................... $    .89  $    .60
                                                             ========  ========


DILUTED EARNINGS PER SHARE:

Computation for Statement of Income
Earnings:
Net income applicable to common stockholders (a)............ $ 19,978  $ 13,309
Add: Dividends on preferred stock (b).......................        7         -
                                                             --------  -------- 
Net income applicable to common stockholders, as adjusted .. $ 19,985  $ 13,309
                                                             ========  ========


Shares:
Weighted average shares outstanding, (net of 747 shares of
  treasury stock)                                             
  disregarding exercise of options or conversion of          
  preferred stock...........................................  22,447     22,043
Assumed dilutive conversion of preferred stock..............      88        112
Assumed exercise of options and warrants based on the
  treasury                                                    
  stock method using average market price...................     392        355
                                                             -------    -------
Weighted average number of shares, as adjusted..............  22,927     22,510
                                                             =======    =======

Earnings per share - assuming dilution (a).................. $   .87    $   .59
                                                             =======    =======



(a)  These amounts agree with the related amounts in the statements of income.
(b)  Assumed conversion of $3 Cumulative Convertible Preferred Stock is
     included in the 1998 periods since it is dilutive but not assumed in 1997
     periods since such assumed conversion would be antidilutve.

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
          This schedule contains summary financial information extracted from
          the September 30, 1998 financial statements contained in Form 10-Q
          and is qualified in its entirety by reference to such financial
          statements.
</LEGEND>
<CIK>                         0000311657         
<NAME>                        Pre-Paid Legal Services
<MULTIPLIER>                  1,000
<CURRENCY>                    U.S. Dollars
       
<S>                                            <C>
<PERIOD-TYPE>                                  9-MOS
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-START>                                 Jan-01-1998
<PERIOD-END>                                   SEP-30-1998
<EXCHANGE-RATE>                                1
<CASH>                                         10,765       
<SECURITIES>                                   4,794
<RECEIVABLES>                                  3,048
<ALLOWANCES>                                   0
<INVENTORY>                                    0
<CURRENT-ASSETS>                               38,888
<PP&E>                                         3,954
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 124,229
<CURRENT-LIABILITIES>                          6,627
<BONDS>                                        0
                          0
                                    26
<COMMON>                                       233
<OTHER-SE>                                     0
<TOTAL-LIABILITY-AND-EQUITY>                   124,229
<SALES>                                        78,443
<TOTAL-REVENUES>                               94,003
<CGS>                                          0
<TOTAL-COSTS>                                  63,749
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                30,254
<INCOME-TAX>                                   10,269
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   19,978
<EPS-PRIMARY>                                  .89
<EPS-DILUTED>                                  .87
        



</TABLE>


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