PRE PAID LEGAL SERVICES INC
10-K, 1998-02-18
INSURANCE CARRIERS, NEC
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                                  UNITED STATES
                        SECURITIES AND EXCHANGE COMMISSION
                              Washington, D.C. 20549

                                     FORM 10-K
(Mark one)
(X)   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
      ACT OF 1934

For the fiscal year ended December 31, 1997

( )   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF   1934

For the transition period from _____________ to ____________

Commission File Number: 1-9293
          ______________________________________________________________

                           PRE-PAID LEGAL SERVICES, INC.
              (Exact name of registrant as specified in its charter)
                    Oklahoma                                 73-1016728
         (State or other jurisdiction of                  (I.R.S. Employer
         incorporation or organization)                  Identification No.)

                  321 East Main
                  Ada, Oklahoma                                 74820
    (Address of principal executive offices)                 (Zip Code)

Registrant's telephone number including area code:  (580) 436-1234

Securities registered pursuant to Section 12(b) of the Exchange Act:
                                                      Name of each exchange on
               Title of each class                        which registered
          Common Stock, $0.01 Par Value                American Stock Exchange

 Securities registered under Section 12 (g) of the Exchange Act: None

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X No

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K ( ).

     State the aggregate market value of the voting stock held by non-affiliates
of the registrant.  The aggregate market value shall be computed by reference to
the price at which the stock was sold,  or the average  bid and asked  prices of
such stock,  as of a specified date within the past 60 days prior to the date of
the filing: As of February 3, 1998 - $843,262,424.

     Indicate  the  number of  shares  outstanding  of each of the  registrant's
classes of common stock,  as of the latest  practicable  date: As of February 3,
1998 there were  22,404,853  shares of Common  Stock,  par value $.01 per share,
outstanding.

DOCUMENTS INCORPORATED BY REFERENCE.
     Portions of the Company's  definitive  proxy  statement for its 1998 annual
meeting  of  shareholders  are  incorporated  into Part III of this Form 10-K by
reference.


<PAGE>


                         PRE-PAID LEGAL SERVICES, INC.
                                  FORM 10-K

                     For the year ended December 31, 1997


                              TABLE OF CONTENTS
PART I.                                                             

ITEM 1.  DESCRIPTION OF BUSINESS
         General      
         Industry Overview 
         Description of Contracts 
         Provider Attorneys     
         Marketing      
         Operations 
         Quality Control     
         Competition      
         Regulation  
         Employees      

ITEM 2.  DESCRIPTION OF PROPERTY 

ITEM 3.  LEGAL PROCEEDINGS 

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF
         SECURITY HOLDERS     


PART II.

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY
         AND RELATED STOCKHOLDER MATTERS 

ITEM 6.  SELECTED FINANCIAL DATA 

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS
         General     
         Results of Operations:
            1997 compared to 1996    
            1996 compared to 1995  
         Liquidity and Capital Resources   

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA   

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH
         ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
         DISCLOSURE     


PART III. **                                                           


PART IV.

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES,
         AND REPORTS ON FORM 8-K   

SIGNATURES   




  
**  Information  required  by Part III is  incorporated  by  reference  from the
Company's   definitive   proxy   statement  for  its  1998  annual   meeting  of
shareholders.




<PAGE>


                                                       
                          PRE-PAID LEGAL SERVICES, INC.
                                    FORM 10-K

                      FOR THE YEAR ENDED DECEMBER 31, 1997



Forward Looking Statements
         All statements in this report  concerning the Company other than purely
historical  information,  including,  but not limited to, statements relating to
the  Company's  future  plans and  objectives,  expected  operating  results and
assumptions   relating  to  future   performance   constitute   "Forward-Looking
Statements" within the meaning of Section 21E of the Securities  Exchange Act of
1934 and are based on the Company's  historical  operating  trends and financial
condition as of December 31, 1997 and other information  currently  available to
management The Company cautions that the Forward-Looking  Statements are subject
to all the risks and uncertainties  incident to its business,  including but not
limited  to  risks  relating  to  the  marketing  of  its  Contracts,   Contract
persistency,  regulation  and  competition  risks and the risk  relating  to the
continued active  participation of its principal  executive officer,  Harland C.
Stonecipher.  Moreover,  the Company may make  acquisitions  or  dispositions of
assets or  businesses,  enter  into new  marketing  arrangements  or enter  into
financing  transactions.  None of these can be  predicted  with  certainty  and,
accordingly,  are not taken  into  consideration  in any of the  Forward-Looking
Statements  made herein.  For all of the foregoing  reasons,  actual results may
vary materially from the Forward-Looking Statements.


                                     PART I.

ITEM 1.      DESCRIPTION OF BUSINESS
- ------------------------------------

General

         Pre-Paid  Legal  Services,  Inc. (the  "Company")  was one of the first
companies in the United States organized solely to design, underwrite and market
legal expense plans. The Company's  predecessor  commenced  business in 1972 and
began  offering legal expense  reimbursement  services as a "motor service club"
under Oklahoma law. In 1976, the Company was formed and acquired its predecessor
in a stock exchange.  The Company began offering memberships  independent of the
motor service club product by adding a legal  consultation  and advice  service,
and in 1979 the Company  implemented a legal expense  benefit which provided for
partial  payment of legal fees in  connection  with the defense of certain civil
and  criminal  actions.  The  Company's  legal  expense  plans  (referred  to as
"Contracts")  currently  provide  for or  reimburse  a portion of the legal fees
associated  with a variety  of legal  services  in a manner  similar  to medical
reimbursement  plans. At December 31, 1997, the Company had 425,381 Contracts in
force with members in all 50 states, and the District of Columbia. Approximately
94% of such Contracts were in 27 states.

Industry Overview

         Legal service  plans,  while used in Europe for many years,  were first
developed  in the United  States in the late 1960s.  Since that time,  there has
been substantial  growth in the number of Americans  entitled to receive various
forms of legal  services  through  legal service  plans.  According to estimates
developed  by the  National  Resource  Center for  Consumers  of Legal  Services
("NRC"),  there were 105 million Americans  entitled to service through at least
one legal  service  plan in 1997,  compared to 4 million in 1981,  15 million in
1985, 58 million in 1990 and 98 million in 1996. The legal service plan industry
continues to evolve and market  acceptance of legal service plans,  as indicated
by the  recent  growth  in the  number  of  individuals  covered  by  plans,  is
increasing.

         Legal  service  plans are offered  through  various  organizations  and
marketing  methods and contain a wide  variety of  benefits.  The types of plans
offered  include "free" plans which  generally  provide  limited  benefits on an
automatic  enrollment basis without any direct cost to the individual user. Free
plans  include  those  sponsored by labor unions,  the American  Association  of
Retired Persons,  the National Education  Association and military services and,
according to NRC estimates,  accounted for  approximately 50% of covered persons
in 1997.  The NRC  estimates  that an  additional  29% are  covered by  employee
assistance  plans which are also automatic  enrollment plans without direct cost
to participants  designed to provide limited  telephonic access to attorneys for
members  of  employee  groups.  Employer  paid  plans  pursuant  to  which  more
comprehensive  benefits  are  offered by the  employer  as a fringe  benefit are
estimated by the NRC to account for approximately 6% of covered persons in 1997.

         According  to the NRC,  the  remaining  covered  persons  in 1997  were
covered by individual enrollment plans, other employment based plans,  including
voluntary  payroll deduction plans, and  miscellaneous  plans.  These plans were
estimated by the NRC to account for  approximately 15% of the market in 1997 and
represent the market segment in which the Company primarily competes.  According
to the NRC,  these plans  typically  have more  comprehensive  benefits,  higher
utilization,  involve  higher  costs  to  participants,  and are  offered  on an
individual enrollment or voluntary basis.

         Of the current work force covered by legal service plans,  only 10% was
estimated by the NRC to be covered by plans having benefits  comparable to those
provided by the  Company's  Contracts.  Accordingly,  the Company  believes that
significant  opportunities  exist  for  successful  marketing  of the  Company's
Contracts to employee groups and other individual consumers.

Description of Contracts

         Legal  services  have been  offered by the  Company  under two types of
Contracts:  closed panel and open panel.  Since 1987,  substantially  all of the
Contracts  sold by the Company  have been  closed  panel  Contracts  which allow
members to access  legal  services  through a network of  independent  attorneys
("provider  attorneys") under contract with the Company.  Provider attorneys are
paid a fixed  fee on a per  capita  basis to  render  services  to plan  members
residing  within  the  state in which  the  provider  attorney  is  licensed  to
practice. Because the fixed fee payments by the Company to provider attorneys in
connection  with closed  panel plans do not vary based on the type and amount of
benefits  utilized by the member,  the closed  panel plans  provide  significant
advantages to the Company in managing claims risk. At December 31, 1997,  closed
panel Contracts  comprised  approximately 91% of the Company's active Contracts.
Prior to 1987,  the Company  sold  primarily  open panel  Contracts  which allow
members to locate their own attorney to provide legal services  available  under
the Contract with the member's  attorney being reimbursed for services  rendered
based on usual, reasonable and customary fees.

         The family  legal plan  currently  marketed by the Company  consists of
five basic benefits  which provide  coverage for a broad range of preventive and
litigation-related  legal expenses.  The family plan accounted for approximately
93% of the outstanding Contracts at December 31, 1997. In addition to the family
plan, the Company markets other specialized legal services products specifically
related to employment in certain professions.  The Commercial Driver Legal Plan,
developed in 1986, is designed  specifically for the  professional  truck driver
and offers a variety of driving-related benefits,  including coverage for moving
and non-moving  violations.  The Law Officers Legal Plan,  developed in 1991 and
marketed to law enforcement  officers,  provides 24-hour  job-related  emergency
toll-free access to a provider  attorney and provides legal services  associated
with administrative  hearings. The School Teachers Legal Plan, developed in 1993
and marketed to school employees,  also provides legal services  associated with
administrative  hearings.  The Small Business  Owners plan was developed  during
1995 and marketed in selected  geographical  areas.  This plan provides business
oriented legal service  benefits for small businesses with 20 or fewer employees
and $2 million or less in gross income per year.

         In several  states,  the  Company's  plans are available in the Spanish
language.  For the Spanish language plans, the provider law firms have bilingual
staff and  attorney  resources  and the  Company  has  bilingual  staff for both
customer service and marketing service  functions.  The Company will continue to
evaluate  making its plans  available in  additional  languages in markets where
demand  for  such a  product  is  expected  to be  sufficient  to  justify  this
additional cost.

         In exchange for a fixed monthly, semi-annual or annual payment, members
are entitled to specified  legal services.  Each Contract,  other than the Small
Business  Legal Defense Plan,  is  guaranteed  renewable,  except in the case of
fraud or nonpayment of Contract fees. Contracts are automatically renewed at the
end of each  membership  period  unless the member  cancels prior to the renewal
date or fails to make payment on a timely basis.

         The basic legal service plan  Contract is sold as a package  consisting
of five separate benefits known as "Titles." Contracts range in cost from $10.00
to $25.00 per month depending in part on the schedule of benefits,  which varies
from state to state in compliance with regulatory  requirements,  and on certain
other state regulations.  Benefits for most corporate and commercial matters are
excluded from open panel Contracts.  Benefits for domestic  matters,  bankruptcy
and drug and alcohol related matters are limited in all Contracts.

         Title I:  Preventive  Legal  Services.  This benefit  offers  unlimited
toll-free access to a member's provider attorney firm for any legal matter. This
Title also offers last will and testament  preparation for the member and annual
will reviews at no additional cost.  Document review benefits and letter writing
benefits are also Title I benefits.

         Title I benefits  offered on the open panel plan basis permit half-hour
consultations  for personal legal matters with the attorney of choice and pay an
attorney's reasonable fee for covered consultations. This benefit, however, does
not provide for a duplication of services previously billed relating to the same
matter per membership in a 90-day period. The member is responsible for any fees
incurred as a result of legal work in addition to the half-hour  consultation or
legal assistance provided under this benefit.

         Title II:  Automobile  Legal  Protection.  This  benefit  offers  legal
assistance for matters  resulting from the operation of a licensed motor vehicle
or boat.  Members have  assistance  available to them at no additional cost for:
(a) defense in the court of original  jurisdiction of moving traffic  violations
deemed  meritorious,  (b) defense in the court of original  jurisdiction  of any
charge  of  manslaughter,   involuntary  manslaughter,   vehicular  homicide  or
negligent  homicide as the result of a licensed  motor vehicle or boat accident,
(c) up to 2.5 hours of assistance  per incident for collection of minor property
damages (up to $2,000)  sustained by the member's licensed motor vehicle or boat
in an accident, (d) up to 2.5 hours of assistance per incident for collection of
personal injury damages (up to $2,000) sustained by the member or covered family
member while driving, riding or being struck as a pedestrian by a motor vehicle,
and (e) up to 2.5 hours of assistance per incident in connection with an action,
including an appeal, for the maintenance or reinstatement of a member's driver's
license which has been canceled,  suspended,  or revoked. No coverage under this
Title of the basic legal  service  plan is offered to members  for  pre-existing
conditions, drug or alcohol related matters, or for commercial vehicles over two
axles or no valid operators license.

         Title III:  Trial Defense.  This Title offers  assistance to the member
and the member's  spouse  through an  increasing  schedule of benefits  based on
membership  year.  Up to 60 hours of attorney time are available for the defense
of civil or  job-related  criminal  charges in the first  membership  year.  The
criminal  action  must be  within  the scope and  responsibility  of  employment
activities of the member or spouse.  Up to 2.5 hours of assistance are available
prior to trial,  and the balance is  available  for actual trial  services.  The
schedule of benefits under this Title increases by 60 hours each membership year
to: 120 hours in the second  membership year, 3 hours of which are available for
pre-trial  services;  180 hours in the third membership year, 3.5 hours of which
are available for pre-trial services; 240 hours in the fourth membership year, 4
hours of which are available for pre-trial services, to the maximum limit of 300
hours in the  fifth  membership  year,  4.5  hours of which  are  available  for
pre-trial services. This Title excludes domestic matters, bankruptcy, deliberate
criminal  acts,  alcohol  or  drug  related  matters,   business  matters,   and
pre-existing conditions.

         In addition to the pre-trial benefits of the basic legal plan described
above,  there are additional  pre-trial hours available as an option, or add-on,
to the basic plan. These optional benefits cost $9.00 per month and add 15 hours
of pre-trial  services  during the first year of the  membership  incrementing 5
additional  hours each  membership  year to the maximum limit of 35 hours in the
fifth  membership  year.  These  pre-trial  hours are in addition to those hours
already provided by the basic plan so that the member,  in the first year of the
membership, has a combined total of 17.5 pre-trial hours available escalating to
a combined  total of 39.5  pre-trial  hours in the fifth  membership  year.  The
Company has  experienced  increased  sales of this option  during the last three
years.

         Title IV: IRS Audit Protection  Services.  This benefit offers up to 50
hours of legal assistance per year in the event the member,  spouse or dependent
children  receive written  notification  of an Internal  Revenue Service ("IRS")
audit or are  summoned  in writing to appear  before  the IRS  concerning  a tax
return. The 50 hours of assistance are available in the following circumstances:
(a)  up  to  1  hour  for  initial  consultation,   (b)  up  to  2.5  hours  for
representation  in connection  with the audit if settlement  with the IRS is not
reached within 30 days, and (c) the remaining 46.5 hours of actual trial time if
settlement  is not achieved  prior to  litigation.  Coverage is limited to audit
notification  received  regarding  the tax  return  for years  during  which the
membership  is  effective.  Representation  for  charges  of fraud or income tax
evasion,  business  and  corporate  tax returns and  certain  other  matters are
excluded from this Title.

         With pre-trial  benefits limited to 2.5 hours to 4.5 hours based on the
membership year under Title III (without the pre-trial option described) and 3.5
hours under Title IV, these Titles do not ensure complete pre-trial coverage. In
order to receive  additional  Title III or IV benefits,  a matter must  actually
proceed to trial.  The costs of pre-trial  preparation  that exceed the benefits
under the  Contract are the  responsibility  of the member.  Provider  attorneys
under the closed  panel  Contract  have  agreed to provide to members  any legal
service  beyond those  stipulated  in the  Contract at a 25%  discount  from the
provider's customary and usual hourly rate.

         Title II,  III and IV  benefits  available  on an open panel plan basis
provide comparable  benefits with limitations based on fees incurred rather than
hours of service.

         Title V: Preferred Member Discount. Provider attorneys under the closed
panel Contract have agreed to provide to members any legal services beyond those
stipulated in the Contract at a fee discounted 25% from the provider's customary
and usual hourly rate.

         Commercial Driver's Legal Plan
         The Commercial  Driver's Legal Plan provides coverage on a closed panel
plan basis for persons who drive a commercial  vehicle.  The Company has members
covered under the Commercial  Driver's  Legal Plan in 44 states.  The Commercial
Driver's Legal Plan is underwritten by the Road America Motor Club, an unrelated
motor service  club.  During the years ended  December 31, 1997,  1996 and 1995,
this plan accounted for  approximately  2.2%,  3.5% and 4.7%,  respectively,  of
Contract  premiums.  The Plan is available at the monthly rate of $35.95 or at a
group rate of $32.95.  Benefits  include  Title II,  defense  of  Department  of
Transportation  violations and the 25% discounted  rate for services beyond plan
scope,  such as defense of non-moving  violations,  bail and arrest  bonds,  and
services for family vehicles.

         Law Officers Legal Plan
         The Law  Officers  Legal  Plan was  designed  in 1991 to meet the legal
needs of persons in the law enforcement  profession and is currently marketed at
the monthly rate of $16.00 or at a group rate of $14.95. The Company has members
covered under the Law Officers  Legal Plan in 21 states.  The Law Officers Legal
Plan  offers the basic  plan  benefits  of Titles I, III,  IV and V. Title II is
available  in the Law Officers  Legal Plan only for defense of criminal  charges
resulting from the operation of a licensed motor  vehicle.  Additionally,  at no
charge to the member,  a 24-hour  emergency  hotline is  available to access the
services of the provider attorney in situations of job-related  urgency. The Law
Officers Legal Plan also offers representation at no additional charge for up to
ten hours  (five  hours  per  occurrence)  for two  administrative  hearings  or
inquiries per year and one pre-termination  hearing per membership year before a
review board or  arbitrator.  Preparation  and/or  counsel for  post-termination
hearings is also available to members as a schedule of benefits which  increases
with each  membership  year. The schedule of benefits is similar to that offered
under Title III,  Trial  Defense,  including  the  availability  of the optional
pre-trial hours described  above for an additional  $9.00 per month.  During the
years ended  December  31,  1997,  1996 and 1995,  the Law  Officers  Legal Plan
accounted for approximately 2.2%, 2.4% and 3.4%, respectively,  of the Company's
Contract premiums.

         Small Business Legal Defense Plan
         The Small  Business  Legal Defense plan was  developed  during 1995 and
test marketed in selected  geographical areas and more widely marketed beginning
in 1996. During 1997, the coverage offered pursuant to this plan was expanded to
include  trial  defense  benefits and  membership  in the Fran  Tarkenton  Small
Business NETwork(TM) ("FTSBN"). Through the FTSBN, members may receive products,
services  and  information  from  a  group  of  affinity   partners,   including
certificates  valued at over $2,000 in free and  discounted  services  from such
affinity partners.  This expanded plan is currently marketed at the monthly rate
of  $69.00  and  provides  business  oriented  legal  service  benefits  for any
for-profit  business with 20 or fewer  employees and $2 million or less in gross
annual income. This plan is available in 28 states and represented approximately
2.1%  and  2.4%  of the  Company's  Contract  premiums  during  1997  and  1996,
respectively.

Provider Attorneys

         The Company  currently  markets  Contracts  primarily on a closed panel
basis.  Closed panel Contracts allow members to access legal services  through a
network of  independent  attorneys  under  contract  with the Company  generally
referred to as "provider  attorneys." Provider attorneys are paid a fixed fee on
a per capita basis to render services to plan members  residing within the state
in which the provider  attorney is licensed to  practice.  Because the fixed fee
payments by the Company to provider  attorneys in  connection  with closed panel
Contracts  do not vary based on the type and amount of benefits  utilized by the
member, the closed panel Contracts provide significant advantages to the Company
in managing  claims risk.  Prior to 1987,  the Company sold Contracts on an open
panel basis.  Open panel Contracts allow members to locate their own attorney to
provide legal services  available under the membership.  Members'  attorneys are
reimbursed for services rendered according to a payment schedule commonly termed
"usual,  reasonable,  and  customary"  relevant  to the  average  cost of  legal
services in their area. At December 31, 1997,  closed panel Contracts  comprised
approximately 91% of the Company's active memberships while open panel Contracts
accounted for the remainder.

         Provider attorney firms are selected to serve closed panel plan members
based on a number of factors,  including recommendations from provider attorneys
and other  attorneys  in the area in which the  candidate  provider  attorney is
located  and  in  neighboring  states,  investigation  by  the  Company  of  bar
association  standing  and  client  references,  evaluation  of  the  education,
experience  and  areas  of  practice  of  attorneys  within  the  firm,  on-site
evaluations by Company management, and interviews with attorneys in the firm who
would be responsible for providing services.

         Each member of the provider attorney firm rendering  services must have
at least two years of experience as an attorney,  unless the Company waives this
requirement  due to special  circumstances  such as instances  when the attorney
demonstrates  significant legal experience acquired in an academic,  judicial or
similar capacity other than as an attorney.

         Agreements  with  provider   attorney  firms:   (a)  generally   permit
termination of the agreement by either party upon 60 days prior written  notice,
(b) permit the Company to terminate  the Agreement  for cause  immediately  upon
written notice,  (c) require the firm to maintain a specified  minimum amount of
malpractice  insurance,  (d)  preclude the Company  from  interference  with the
attorney-client  relationship,  and (e) provide for periodic  review of services
provided.  The Company is  precluded  from  contracting  with other law firms to
provide the same service in the same geographic area, except in situations where
the designated law firm has a conflict of interest,  the Company enrolls a group
of 500 or more  members,  or when the  agreement is  terminated by either party.
Provider  attorneys  are  precluded  from  contracting  with other prepaid legal
service companies without Company approval.  Provider  attorneys receive a fixed
monthly  payment for each closed  plan member who are  residents  in the service
area and are responsible for providing the Contract benefits without  additional
remuneration.  If a closed  panel  Contract  provider  attorney  delivers  legal
services to an open panel  member,  the  attorney  is  reimbursed  for  services
rendered according to the open panel membership Contract.

         The Company has had occasional disputes with provider  attorneys,  some
of which have resulted in litigation. Nonetheless, the Company believes that its
relations  with provider  attorneys are generally  good. At the end of 1997, the
Company had 35 provider attorney firms compared to 30 provider attorney firms at
the end of 1996 and 27 at the end of 1995.  During  the last  three  years,  the
Company's  relationships  with a total of three  provider  attorney  firms  were
terminated  by the Company or the provider  attorney firm for reasons other than
the lack of a sufficient number of members in the geographic area to support the
use of the provider attorney firm.

         The  Company's  agreements  with  provider  attorney  firms require the
provider attorney firms to indemnify the Company against  liabilities  resulting
from legal services rendered by the provider attorney firm.

Marketing

         Multi-Level Marketing
         The Company markets Contracts  through a multi-level  marketing program
which encourages individuals to sell Contracts and allows individuals to recruit
and  develop  their own sales  organizations.  Commissions  are paid only when a
Contract  is sold and are not based  solely on  recruitment.  When a Contract is
sold,  commissions  are paid to the  associate  making  the  sale,  and to other
associates  (often as many as 11 others) who are in the line of  associates  who
directly or indirectly recruited the selling associate.  Each sales associate is
responsible  for monitoring  the progress and sales  practices of the associates
recruited by him or her. The Company provides training materials, organizes area
training meetings and designates  personnel at the home office specially trained
to answer questions and inquiries from associates.

         Multi-level  marketing is primarily used for product marketing based on
personal  sales since it encourages  individual or group  face-to-face  meetings
with prospective purchasers of the product and has the potential of attracting a
large number of sales  personnel  within a short period of time.  The  Company's
marketing efforts towards individuals  typically target the middle income family
or individual and seek to educate potential  members  concerning the benefits of
having ready access to legal counsel for a variety of everyday  legal  problems.
Contracts  with  individuals  or families  sold by the  multi-level  sales force
constituted  76% of the  Company's  Contracts  in force at  December  31,  1997,
compared to 76% and 78% at December  31, 1996 and 1995,  respectively.  Although
other means of payment are available, approximately 57% of premiums on Contracts
purchased by  individuals  or families  are paid on a monthly  basis by means of
automatic bank draft.

         The Company's marketing efforts towards employee groups, principally on
a payroll  deduction  payment basis, are designed to permit its sales associates
to reach  more  potential  members  with each sales  presentation  and strive to
capitalize  on, among other things,  what the Company  perceives to be a growing
interest among  employers in the value of providing legal service plans to their
employees.  Contracts in force at December 31, 1997 sold through employee groups
constituted  approximately  24% of total  Contracts in force compared to 24% and
22% at December 31, 1996 and 1995, respectively.  The majority of employee group
Contracts are sold to school systems,  governmental entities and businesses.  No
group  accounted  for more than 1% of the Company's  consolidated  revenues from
Contracts during 1997, 1996 or 1995.

         Sales associates under the Company's  multi-level  marketing system are
generally  engaged as  independent  contractors  and are provided  with training
guides  and are  given  the  opportunity  to  participate  in  Company  training
programs. Sales associates are required to complete a specified training program
prior to marketing the Company's  Contracts to employee groups.  All advertising
and  solicitation  materials  used by sales  associates  must be approved by the
Company prior to use. A substantial  number of the  Company's  sales  associates
market the Company's  Contracts on a part-time basis only. At December 31, 1997,
the Company had 123,470 "active" sales associates compared to 110,350 and 78,281
"active" sales associates at December 31, 1996 and 1995,  respectively.  A sales
associate  is  considered  to be "active" if he or she has  originated  at least
three new  Contracts  per quarter or if he or she  retains a personal  Contract.
During  1997,  the Company  had 37,404  sales  associates  who sold at least one
Contract,  of which 25,909  (69%) made first time sales,  compared to 32,290 and
21,116 sales  associates  producing at least one Contract sale in 1996 and 1995,
respectively,  of which 24,715 (77%) and 18,313 (87%), respectively,  made first
time sales.

         The Company derives revenues from services  provided to its multi-level
marketing sales force,  principally  from a one-time  enrollment fee of $65 from
each new sales  associate  and the sale of marketing  supplies  and  promotional
materials to associates.  Effective  January 4, 1997, the Company  implemented a
new self funded  combination  classroom and field training program,  titled Fast
Start to Success ("Fast Start"), aimed at increasing the level of new membership
sales per  associate.  The  positive  impact of the program is  reflected in the
increase in new  memberships  written  and new sales  associates  recruited  per
successful Fast Start associate.  Associates  successfully completing Fast Start
during 1997  produced 6.1 times more new  Contracts and recruited 4.0 times more
new sales  associates than non-Fast Start qualified  associates.  The Fast Start
program  provides a direct  economic  incentive to existing  associates  to help
train new recruits.  Associates who successfully complete the program by writing
three new Contracts and recruiting one new sales associate within 15 days of the
associate's Fast Start training advance through the various commission levels at
a faster  rate.  The program  requires a one-time  training  fee of $184 per new
associate,  or a total  of $249  including  the one time  enrollment  fee of $65
described above, and upon successful  completion of the program provides for the
payment of certain training bonuses and covers the additional training materials
used in the  program.  Amounts  collected  from sales  associates  are  intended
primarily  to offset  the  Company's  direct  and  indirect  costs  incurred  in
recruiting,  monitoring and providing  materials to sales associates and are not
intended to generate material profits from such activities.

         During July,  1996 the Company  promoted 14 of its field leaders to the
position of Regional Vice President ("RVP") and has since removed and added RVPs
based on their  performance.  At December 31, 1997, there were 18 RVPs in place.
Each RVP is responsible for associate  activity in a given geographic region and
has the ability to appoint Area Coordinators  within the RVP's region.  The RVPs
have weekly  reporting  requirements  as well as quarterly  sales and recruiting
goals.  This RVP and Area  Coordinator  program  provides a basis to effectively
monitor current sales activity, further educate and motivate the sales force and
otherwise enhance the relationships  between the associates and the Company. New
products and initiatives,  such as the Company's recently implemented Fast Start
program, will be channeled through the RVPs and Area Coordinators.

         Cooperative Marketing
         The Company is continuing to develop a cooperative  marketing  strategy
pursuant to which the Company  seeks  arrangements  with  insurance  and service
companies  that have  established  sales forces.  Under such  arrangements,  the
agents or sales force of the cooperative  marketing partner market the Company's
Contracts along with the products  already  marketed by the partner's  agents or
sales  force.  Such  arrangements  allow the  cooperative  marketing  partner to
enhance its existing customer  relationships and distribution channels by adding
the Company's product to the marketing  partner's existing range of products and
services,  while the Company is able to gain broader  Contract  distribution and
access to established customer bases.

         During the fourth  quarter of 1997, the Company  announced  cooperative
marketing agreements with the Chicago-based  insurance company,  CNA, one of the
10 largest U.S. insurance groups, and Atlanta-based Primerica Financial Services
("PFS"),  a  subsidiary  of the  Travelers  Group Inc. PFS is one of the largest
financial  services  marketing  organizations  in North  America  with more than
100,000 personal financial analysts across the U.S. and Canada. Neither of these
arrangements resulted in membership sales during 1997.

         The premium and commission structures in connection with Contracts sold
under cooperative marketing  arrangements are generally similar to the structure
found in the Company's multi-level marketing system, although the specific terms
of each cooperative  marketing arrangement may vary depending on the strength of
and the specific marketing, training and administrative responsibilities assumed
by the cooperative marketing partner.

         The  Company  has  had  mixed   success  with   cooperative   marketing
arrangements in the past and is unable to predict with certainty what success it
will achieve, if any, under its current cooperative marketing arrangements.

Operations

         The  Company's  corporate  operations  involve  membership  application
processing,  member-related customer service, various associate-related services
including  commission  payments,  receipt of premiums,  related  general  ledger
accounting, and managing and processing benefit claims.

         The Company  employs a computerized  management  information  system to
control operations costs and monitor benefit utilization. Among other functions,
the  system  evaluates  benefit  claims,   monitors  member  use  of  attorneys,
calculates  average  amount of claims  incurred,  processed  and paid by benefit
category, and monitors marketing/sales data and financial reporting records. The
Company believes its management  information system has substantial  capacity to
accommodate increases in data flow before substantial upgrades will be required.
The Company  believes  this excess  capacity  may enable it to make  significant
increases in the volume of its business and the number of members  serviced with
less than commensurate increases in administrative costs.

         The  Company's   operations  also  include   departments   specifically
responsible for marketing support and regulatory and licensing compliance.

Quality Control

         The Company  systematically  monitors the delivery of services provided
by provider  attorneys to members through  periodic member surveys and review of
member  complaints.  Additionally,  the majority of members are  represented  by
provider  attorneys  who are  connected  via  high  speed  digital  links to the
Company's  management  information  systems,   providing  additional  real  time
monitoring capability.  Problems discovered in connection with member surveys or
complaints are evaluated to determine  remedial  actions which the Company might
recommend to provider  attorneys and in the most extreme cases may result in the
termination of a provider  attorney.  The Company meets with provider  attorneys
frequently to encourage dialogue and information  sharing relating to the timely
and effective  delivery of services to members and requires  provider  attorneys
that are not  connected  to the  Company's  management  information  systems  to
provide  various  statistical  reports to the  Company to enable the  Company to
monitor Contract usage.

         The Company has an extensive  data base of attorneys  who have provided
services to its members.  Attorneys with whom members have  experienced  service
problems are not listed on the Company's referral list for use by members when a
designated provider attorney is not available.

         The Company also closely  monitors the  performance  of its home office
personnel,  especially  those who have  telephone  contact with members or sales
associates.  The Company records home office  employee  telephone calls with its
members and sales  associates to assure that Company policies are being followed
and to  gather  data  about  recurring  problems  which may be  avoided  through
modifications in policies.

Competition

         The  Company  competes  in a variety of market  segments in the prepaid
legal services industry,  including,  among others, individual enrollment plans,
employee benefit plans and certain specialty  segments.  An estimated 21% of the
total estimated  market in the segments in which the Company  competes is served
by a large  number of small  companies  with  regional  areas of  emphasis.  The
remaining  79% of such market is served  primarily by the Company and five other
principal competitors:  Hyatt Legal Services, Midwest Legal Services,  LawPhone,
National Legal Plan and the Signature Group.

         If a  greater  number of  companies  seek to enter  the  prepaid  legal
services  market,  the Company  will  experience  increased  competition  in the
marketing  of its  Contracts.  However,  the Company  believes  its  competitive
position  is  enhanced  by its  actuarial  data base,  its  existing  network of
provider attorney firms and its ability to tailor products to suit various types
of distribution  channels or target markets.  Serious competition is most likely
from  companies  with  significant  financial  resources and advanced  marketing
techniques.

Regulation

         The Company is regulated by or required to file with or obtain approval
of State Insurance Departments, Secretaries of State, State Bar Associations and
State  Attorney  General  offices  depending  on  individual  state  opinions of
regulatory  responsibility  for legal expense plans.  While some states regulate
legal expense plans as insurance or specialized legal expense  products,  others
regulate them as services.

         As of December 31,  1997,  the Company or one of its  subsidiaries  was
marketing  new  Contracts  in 30 states  which  require no special  licensing or
regulatory  compliance.  The Company's subsidiaries serve as operating companies
in 15 states which regulate  Contracts as insurance or specialized legal expense
products.  The most significant of these wholly-owned  subsidiaries are Pre-Paid
Legal  Casualty,  Inc.  ("PPLCI") and Pre-Paid Legal  Services,  Inc. Of Florida
("PPLSIF").  Of the Company's  total Contracts in force as of December 31, 1997,
39% were  written  in  jurisdictions  which  subject  the  Company or one of its
subsidiaries to insurance or specialized legal expense plan regulation.

         In states with no special  licensing or  regulatory  requirements,  the
Company  commences  operations only when advised by the  appropriate  regulatory
authority that proposed  operations do not constitute conduct of the business of
insurance.  There is no assurance  that  Contracts will be exempt from insurance
regulation even in states with no specific regulations. In these situations, the
Company or one of its subsidiaries  would be required to qualify as an insurance
company in order to conduct business.

         PPLCI serves as the  operating  company in most states where  Contracts
are  determined  to be an  insurance  product.  PPLCI is organized as a casualty
insurance  company under  Oklahoma law and as such is subject to regulation  and
oversight by various  state  insurance  agencies.  These  agencies  regulate the
Company's forms, rates, trade practices,  allowable investments and licensing of
agents and sales  associates.  These  agencies also prescribe  various  reports,
require  regular  evaluations by regulatory  authorities,  and set forth minimum
capital and reserve  requirements.  Dividends paid by PPLCI are restricted under
Oklahoma law to available surplus funds derived from realized net profits.

         The Company is required to register  and file reports with the Oklahoma
Insurance  Commissioner  as a member  of a  holding  company  system  under  the
Oklahoma Insurance Holding Company System Regulatory Act.  Transactions  between
PPLCI  and the  Company  or any other  subsidiary  must be at  arms-length  with
consideration for the adequacy of PPLCI's surplus,  and must have prior approval
of the Oklahoma Insurance Commissioner.  Payment of any dividend by PPLCI to the
Company from its statutory surplus or net gain from operations requires approval
of the Oklahoma  Insurance  Commissioner.  Any change in control of the Company,
defined  as  acquisition  by any  method  of  more  than  10%  of the  Company's
outstanding  voting stock,  including rights to acquire such stock by conversion
of preferred stock, exercise of warrants or otherwise,  requires approval of the
Oklahoma  Insurance  Commissioner.  Holding company laws in some states in which
PPLCI  operates,   such  as  Texas,  provide  for  comparable  registration  and
regulation of the Company.

         Certain   states  have  enacted   special   licensing   or   regulatory
requirements  designed  to  apply  only  to  companies  offering  legal  service
products. These states most often follow regulations similar to those regulating
casualty  insurance  providers.  Thus, the operating  company may be expected to
comply with specific minimum capitalization and unimpaired surplus requirements;
seek approval of forms,  Contracts and marketing  materials;  adhere to required
levels  of  claims  reserves,  and seek  approval  of  premium  rates  and agent
licensing.  These laws may also  restrict  the amount of  dividends  paid to the
Company by such  subsidiaries.  PPLSIF is subject to  restrictions  of this type
under  the laws of the State of  Florida  and  other  jurisdictions  in which it
conducts business,  including  restrictions with respect to payment of dividends
to the Company.

         As the legal plan industry matures,  the Company anticipates  enactment
of additional  legislation  which would affect the Company and its subsidiaries.
The  Company  cannot  predict  with any  accuracy if such  legislation  would be
adopted or its ultimate  effect on  operations,  but expects to continue to work
closely  with  regulatory  authorities  to attempt to minimize  any  undesirable
impact.

         The  Company's  operations  are further  impacted by the  American  Bar
Association Model Rules of Professional Conduct ("Model Rules") and the American
Bar Association Code of Professional  Responsibility  ("ABA Code") as adopted by
various states.  Arrangements for payments to an attorney by an entity providing
legal services to its members are permissible under both the Model Rules and the
ABA Code, so long as the  arrangement  prohibits  the entity from  regulating or
influencing  the  attorney's  professional  judgment.  The  ABA  Code  prohibits
attorney  participation  in closed  panel  legal  service  programs  in  certain
circumstances. The Company's agreements with provider attorney firms comply with
both the Model  Rules  and the ABA Code.  The  Company  relies on the  attorneys
serving as the  designated  attorneys for the closed panel benefits to determine
whether their participation  would violate any ethical guidelines  applicable to
them. The Company and its subsidiaries  comply with filing requirements of state
bar associations or other applicable regulatory authorities.

         The Company  also is  required  to comply  with state and federal  laws
governing the Company's  multi-level  marketing  approach.  These laws generally
relate to unfair or deceptive trade practices, lotteries, business opportunities
and securities.  The Company has experienced no material problems with marketing
compliance.  In  jurisdictions  which  require  associates  to be licensed,  the
Company  receives all applications for licenses from the associates and forwards
them to the appropriate  regulatory authority.  The Company maintains records of
all associates  licensed,  including  effective and expiration dates of licenses
and all states in which an associate  is  licensed.  The Company does not accept
new  Contract  sale   applications   from  any  unlicensed   associate  in  such
jurisdictions.


Employees

         At December 31,  1997,  the Company and its  subsidiaries  employed 216
individuals  on a full-time  basis,  exclusive of  independent  agents and sales
associates. None of the Company's employees are represented by a union.
Management considers its employee relations to be good.

ITEM 2.      DESCRIPTION OF PROPERTY
- ------------------------------------

         The  executive  and  administrative  offices  of the  Company  and  its
subsidiaries are located at 321 East Main Street, Ada, Oklahoma.  These offices,
containing  approximately  40,000 square feet of office space,  are owned by the
Company.  Additionally,  during 1997, the Company completed  construction of its
material   distribution   center   located   approximately   5  miles  from  its
administrative  offices. This new structure contains  approximately 8,600 square
feet of  inventory,  package  assembly  and  shipping  space.  While the Company
currently fully utilizes these existing facilities,  management believes that it
will have no difficulty in securing additional  facilities in close proximity to
its office building if necessary for future expansion.

ITEM 3.      LEGAL PROCEEDINGS
- ------------------------------

         The Company is a named  defendant  in certain  lawsuits  arising in the
ordinary course of the Company's  business.  While the outcome of these lawsuits
cannot be predicted with certainty, the Company does not expect these matters to
have a material adverse effect on the Company's financial  condition,  liquidity
or results of operations.

ITEM 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- ----------------------------------------------------------------

None.


                                     PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
- -------------------------------------------------------------------------------

         At February 3, 1998, there were  approximately  5,406 holders of record
(including  brokerage firms and other  nominees) of the Company's  Common Stock.
The  Common  Stock is listed on the  American  Stock  Exchange  under the symbol
"PPD." The following table sets forth, for the periods  indicated,  the range of
high and low sales  prices for the Common  Stock,  as reported  by the  American
Stock Exchange.

                                                             High       Low
1998:
  1st Quarter (through February 3)....................     $ 41.06    $ 28.50

1997:
  4th Quarter.........................................     $ 34.63    $ 25.50
  3rd Quarter.........................................       30.31      21.13
  2nd Quarter.........................................       24.63      14.00
  1st Quarter.........................................       19.13      14.50

1996:
  4th Quarter.........................................     $ 18.38    $ 10.88
  3rd Quarter.........................................       19.38      10.00
  2nd Quarter.........................................       23.13      13.88
  1st Quarter.........................................       15.25       9.13


         The Company has never declared a cash dividend on its Common Stock. For
the  foreseeable  future,  it is  anticipated  that any  earnings  which  may be
generated  from  the  operations  of the  Company  will be used to  finance  the
Company's  growth  and that cash  dividends  will not be paid to  holders of the
Common Stock.  Any decision by the Board of Directors of the Company to pay cash
dividends in the future will depend upon,  among other  factors,  the  Company's
earnings,  financial  condition  and  capital  requirements.  In  addition,  the
Company's ability to pay dividends is dependent in part on its ability to derive
dividends from its subsidiaries. The payment of dividends by PPLCI is restricted
under the  Oklahoma  Insurance  Code to  available  surplus  funds  derived from
realized  net profits  and  requires  the  approval  of the  Oklahoma  Insurance
Commissioner.  At December  31,  1997,  PPLCI did not have funds  available  for
payment of  dividends  without  the prior  approval  of the  Oklahoma  Insurance
Commissioner.


<PAGE>


ITEM 6.      SELECTED FINANCIAL DATA
- ------------------------------------

         The  following  table  sets forth  selected  historical  financial  and
statistical data for the Company as of the dates and for the periods  indicated.
Certain   reclassifications   have  been  made  to  conform   to  current   year
presentation.  This  information is not necessarily  indicative of the Company's
future performance. The following information should be read in conjunction with
the Company's  Consolidated  Financial  Statements  and Notes  thereto  included
elsewhere herein.

<TABLE>
<CAPTION>
                                                                                       Year Ended December 31,
                                                                    -------------------------------------------------------------
                                                                      1997         1996         1995         1994          1993
                                                                    --------     --------     --------     --------      --------
Income Statement Data:                                              (In thousands, except ratio, per share and Contract amounts)
<S>                                                                 <C>           <C>          <C>          <C>          <C>
  Revenues:
    Contract premiums............................................   $76,688       $50,582      $31,290      $22,852      $19,182
    Associate services...........................................    12,143         5,646        3,183          912          462
    Interest income..............................................     1,636         1,302        1,308          466          195
    Other........................................................     2,001         1,678        1,255          379          329
                                                                    -------       -------      -------      -------      -------
      Total revenues.............................................    92,468        59,208       37,036       24,609       20,168
                                                                    -------       -------      -------      -------      -------
  Costs and expenses:
    Contract benefits............................................    25,132        16,871       10,477        7,990        7,480
    Commissions..................................................    16,717        11,476        7,708        6,788        6,117
    General and administrative expenses..........................     8,711         6,201        4,305        3,940        3,530
    Associate services and direct marketing......................    11,431         4,544        2,573        1,539        1,139
    Depreciation.................................................       704           533          477          410          538
  Depreciation...................................................
    Interest.....................................................         -            26           10          320          518
    Other expenses...............................................       866           372          242          226          709
                                                                    -------       -------      -------      -------      -------
      Total costs and expenses...................................    63,561        40,023       25,792       21,213       20,031
                                                                    -------       -------      -------      -------      -------
  Income before income taxes.....................................    28,907        19,185       11,244        3,396          137
  Provision (benefit) for income taxes...........................    10,117         6,715        3,932         (319)          29
                                                                    -------       -------      -------      -------      -------
  Net income.....................................................    18,790        12,470        7,312        3,715          108
  Less dividends on preferred shares.............................        13            15          125          465           15
                                                                    -------       -------      -------      -------      -------
  Net income applicable to common shares.........................   $18,777       $12,455      $ 7,187      $ 3,250      $    93
                                                                    =======       =======      =======      =======      =======
  Net income per common share - basic (1)........................   $   .85       $   .58      $   .38      $   .28      $   .01
  Net income per common share - diluted (1)......................       .83           .56          .34          .24          .01
  Weighted average number of common shares outstanding-basic(1)..    22,127        21,332       18,947       11,603       10,662
  Weighted average number of common shares outstanding-diluted(1)    22,575        22,319       21,408       15,566       12,407
  
Contract Benefit Cost and Statistical Data:
  Loss ratio (2).................................................     32.8%         33.4%        33.5%        35.0%        39.0%
  Expense ratio (2)..............................................     34.3%         35.7%        39.2%        47.9%        54.0%
  Combined loss and expense ratio................................     67.1%         69.1%        72.7%        82.9%        93.0%
  New Contracts sold.............................................   283,723       194,483      109,922       45,893       34,294
  Period end Contracts in force..................................   425,381       294,151      203,535      144,438      133,121

Cash Flow Data:
  Net cash provided by operating activities......................   $ 7,733       $   942      $   624      $ 3,040      $ 1,100
  Net cash provided by (used in) investing activities............    (3,978)       (2,549)      (2,192)         254         (611)
  Net cash provided by (used in) financing activities............     3,217         1,949        6,545        3,802       (1,307)

Balance Sheet Data:
  Total assets...................................................   $91,912       $57,532     $ 35,629     $ 18,154     $ 11,109
  Notes payable, financing transactions and
  subordinated debentures.......................................          -             -            -            -        3,837
  Total liabilities..............................................    21,401        12,058        5,889        2,347        6,656
  Stockholders' equity .........................................     70,511        45,474       29,740       15,807        4,453
</TABLE>

(1) All  share  and per share  information  has been  restated  to  reflect  the
    adoption of Statement of Financial  Accounting  Standards 128,  Earnings Per
    Share.  See Note 9 of  Notes to  Consolidated  Financial  Statements  of the
    Company.
(2) The loss ratio represents Contract benefit costs as a percentage of Contract
    premiums. The expense ratio represents the total of commissions, general and
    administrative  expenses  and  premium  taxes as a  percentage  of  Contract
    premiums.  The Company has revised the expense ratio  definition for 1997 to
    provide   data   it   believes  more   accurately  reflects  trends  in  the
    Company's  growth.  All prior  periods  have been  conformed to current year
    presentation.  The  combined  ratio  does not  measure  total  profitability
    because it does not take into account all revenues and expenses.


<PAGE>




ITEM 7.      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
- -----------------------------------------------------------------------------
             RESULTS OF OPERATIONS
             ---------------------

General

         Contract Premiums and Contract Benefit Costs
         The Company's  principal  revenues are derived from Contract  premiums,
most of  which  are  collected  on a  monthly  basis.  Contracts  are  generally
guaranteed  renewable  and  non-cancelable  except  for  fraud,  non-payment  of
Contract premiums or upon written request by the member.

         Contract  benefit costs vary depending on the type of Contract.  Closed
panel plans  provide the Contract  benefits  only through a designated  provider
attorney with whom the Company has arranged for the services to be provided in a
particular  geographic area.  Provider attorneys receive a fixed monthly payment
for each member in their  service area and are  responsible  for  providing  the
Contract  benefits  without  additional  remuneration.  The fixed cost aspect of
closed panel plans  provides  significant  advantages to the Company in managing
its claims risk.  Under closed panel plans,  the Company has the ability to more
effectively  monitor  the quality of legal  services  provided  and,  due to the
volume of claims that may be directed to particular provider attorney law firms,
has  access to larger,  more  diversified  law  firms.  At  December  31,  1997,
approximately 91% of the Company's Contracts were closed panel plans compared to
88% at December 31, 1996.

         Contract  benefit  costs  relating  to  open  panel  Contracts,   which
constituted  approximately  9% of Contracts  in force at December 31, 1997,  are
based on the usual,  reasonable  and  customary  fee for  providing the required
services.  Such costs are  generally  paid on a current  basis as most costs are
certain in amount and require only limited investigation.  The Company maintains
a reserve for estimated  incurred but not reported open panel  Contract  benefit
costs as well as costs  which are in the payment  process.  These  reserves  are
reviewed annually by an independent actuary as necessary in conjunction with the
preparation  and filing of financial  statements  and other reports with various
state insurance regulatory  authorities.  Underwriting risks associated with the
open  panel  Contracts  are  managed  primarily  through   contractual   benefit
limitations and, as a result,  underwriting  decisions are not necessarily based
on individual Contract purchases.

         Commissions
         Beginning  with new membership  Contracts  written after March 1, 1995,
the Company implemented a level commission schedule which results in the Company
incurring commission expense related to the sale of its legal expense plans on a
basis more consistent with the collection of the premiums  generated by the sale
of such Contracts.  Prior to March 1, 1995, the Company had incurred much higher
commissions  (approximately  70%) during the first year of the  membership  with
substantially lower commissions (approximately 16%) in all subsequent years. The
level commission  structure results in the Company incurring  commissions at the
rate of approximately 25% per year for all membership years.

         Prior to January 4, 1997, the Company advanced  commissions at the time
of sale of all new Contracts. Effective January 4, 1997, the Company implemented
a policy  whereby the associate  receives only earned  commissions  on the first
three sales unless the  associate  has  successfully  completed the new training
program which was implemented at the same time. For all sales beginning with the
fourth membership or all sales made by an associate successfully  completing the
new training program,  the Company currently advances commissions at the time of
sale of a new membership Contract.  The amount of cash potentially advanced upon
the  sale of a new  membership,  prior  to the  recoupment  of any  charge-backs
(described  below),  represents  an  amount  equal  to  three  years  commission
earnings.  Although  the average  number of  marketing  associates  receiving an
advance  commission  payment  on a new  membership  is 12, the  overall  initial
advance  may be  paid to  more  than  twenty  different  individuals,  each at a
different level within the overall commission structure. This commission advance
immediately  increases an  associate's  account with the Company and  represents
prepaid commissions on active memberships.

         Should a membership  lapse before the advances have been  recovered for
each commission level, the Company immediately  generates a "charge-back" to the
applicable  sales  associate to  recapture  50% of any  unearned  advance.  This
charge-back  is  immediately  deducted  from  any  future  advances  that  would
otherwise  be payable to the  associate  for  additional  new  memberships.  The
Company  historically has been able to immediately  recover the majority of such
charge-backs.  Any remaining unrecovered advance on a membership that has lapsed
represents  a receivable  from the  associate  and is  reflected  as  commission
advances  and is  categorized  as current or  non-current  based on the expected
recovery period.  Additionally,  even though a commission  advance may have been
fully recovered on a particular  membership,  no additional  commission earnings
from any membership will be paid to an associate until all previous  advances on
all memberships,  both active and lapsed, have been recovered.  During 1997, 24%
of all associates  submitting new memberships  accounted for 76% of all such new
memberships  produced  thereby  further  enhancing  the recovery of  commissions
advances.

         The Company's commission advance policy exposes the Company to the risk
of  uncollectible  commission  advances  particularly  for associates who do not
receive  commissions on a large number of  memberships  or who experience  below
average  Contract  persistency.  The Company  closely  monitors such  commission
advances to ensure maximum recoverability and maintains a recoverability reserve
which  at  December  31,  1997 and  1996,  was $3.7  million  and $3.4  million,
respectively.

         Associates also receive  compensation when associates sponsored by them
or other associates that they have sponsored in their organization  successfully
complete the new training program implemented by the Company on January 4, 1997.
In order to successfully  qualify,  the new associate going through the training
program must produce 3 new Contracts and recruit 1 new associate  within 15 days
of receiving the training.

         Contract Persistency
         One of the major factors affecting the Company's profitability and cash
flow is Contract  persistency,  which  represents  the ability of the Company to
retain a Contract, and therefore receive premiums, once it has been written. The
Company  monitors  its  overall  Contract  persistency  rate,  as  well  as  the
persistency  rates with respect to Contracts  sold by individual  associates and
agents and persistency rates with respect to Contract sales by geographic region
and payment method. The Company's Contract  persistency rate measures the number
of Contracts  in force at the end of a year as a percentage  of the total of (i)
Contracts in force at the beginning of such year,  plus (ii) new Contracts  sold
during  such year.  From 1981  through the year ended  December  31,  1997,  the
Company's annual Contract  persistency rates,  using the foregoing method,  have
averaged  approximately  76%. The annual Contract  persistency rates were 73.6%,
73.9% and 80.0% for 1997,  1996 and 1995,  respectively.  The Company's  overall
Contract persistency rate varies based on, among other factors, the relative age
of total Contracts in force.  The Company's  overall  Contract  persistency rate
could be lower when the Contracts in force include a higher  proportion of newer
Contracts.  The Company has recently  experienced  significant  increases in new
Contract sales and, as a result,  the percentage of newer Contracts in its total
Contracts in force has increased.  Unless offset by other factors, this increase
could result in a decline in the Company's overall Contract  persistency rate as
determined by the formula  described  above,  but does not necessarily  indicate
that the new Contracts  written are less persistent,  only that the ratio of new
Contracts  to total  Contracts  is higher than it was during 1997 and 1996.  The
Company's  financial  condition  and  results of  operations  may be  materially
adversely  affected if the  persistency  rates of existing and new Contracts are
materially lower than the Company's historical experience.

         Operating Ratios
         Two principal  operating  measures monitored by the Company in addition
to Contract persistency are the loss ratio and the expense ratio. The loss ratio
represents  Contract  benefit  costs as a percentage of Contract  premiums.  The
expense ratio  represents the total of commissions,  general and  administrative
expenses and premium taxes as a percentage of Contract premiums. The Company has
revised  the expense  ratio  definition for 1997 to provide  data   it  believes
more accurately  reflects trends in the Company's growth. All prior periods have
been conformed to current year  presentation.  The Company strives to maintain a
combined loss and expense ratio as low as possible.  The combined ratio does not
measure total  profitability  because it does not take into account all revenues
and expenses.

         Cash Flow Considerations Relating to Sales of Contracts
         The Company generally  advances  significant  commissions at the time a
Contract is sold. Since  approximately 93% of Contract premiums are collected on
a monthly  basis,  a  significant  cash flow  deficit  is  created at the time a
Contract is sold.  This deficit is reduced as monthly  premiums are remitted and
no additional commissions are paid on the Contract until all previous commission
advances have been fully recovered.  Since the cash advanced at the time of sale
of a new membership  Contract will be recovered  over a three year period,  cash
flow from  operations may be adversely  affected  depending on the number of new
membership  Contracts  written  in  relation  to the  existing  active  base  of
Contracts and the composition of new or existing sales associates producing such
Contracts.

         Income Tax Matters-Net Operating Losses
         At December 31, 1997, the Company had net operating  loss carryforwards
("NOLs")  for  Federal   regular  and   alternative   minimum  tax  purposes  of
approximately  $14.6 million and $14.2 million,  respectively,  expiring in 2001
through 2012. In addition,  the Company had general business and  rehabilitation
tax credit carryforwards of approximately $325,000 expiring primarily in 1998 to
2001, and an alternative  minimum tax ("AMT")  credit  carryforward  of $366,000
which does not expire.  A valuation  allowance has been established for deferred
tax assets  representing  pre-1996  carryforwards,  except as related to the AMT
Credit carryforward (which is considered to be fully realizable), as the Company
does not  believe  it is more  likely  than not  that the tax  benefits  of such
carryforwards  will be realized.  The Company  generated a tax loss for the year
ended  December 31, 1997 of $2.6 million.  The Company  believes it will realize
the  approximate  $926,000  tax benefit  from this tax loss and the  approximate
$997,000  of tax  benefits  from  the  1996  tax  loss of $2.8  million  and has
appropriately  not provided a valuation  allowance  against these  amounts.  The
Company accrued tax expense for 1997 and 1996 at the applicable  statutory rates
and  expects to  continue  such  accrual for 1998 since it does not expect to be
able to utilize available tax benefits from its existing pre-1996 carryforwards.
However, if the level of tax deductions for commissions is less than expected in
1998 (as a result of new  Contract  sales  being less than  expected  or for any
other reason),  the Company may have taxable income. In such case, the Company's
tax  expense  for 1998 would be reduced  to  reflect  any actual or  anticipated
future  utilization  of deferred tax benefits  through  reduction in the current
valuation allowance.

         The ability of the Company to utilize NOLs and tax credit carryforwards
to reduce future  federal income taxes of the Company is also subject to various
limitations  under the Internal  Revenue Code of 1986,  as amended (the "Code").
One such  limitation  is contained  in Section 382 of the Code which  imposes an
annual  limitation on the amount of a  corporation's  taxable income that can be
offset by those  carryforwards in the event of a substantial change in ownership
as defined in Section 382 ("Ownership  Change"). In general, an Ownership Change
occurs  if  during  a  specified  three-year  period  there  are  capital  stock
transactions  which  result  in an  aggregate  change  of more  than  50% in the
beneficial  ownership of the stock of the  Company.  The Company is not aware of
any  pending or  contemplated  transactions  that would  result in an  Ownership
Change under  Section 382.  However,  the Company does not have control over all
possible  variables  which can  affect the  Ownership  Change  calculation  and,
accordingly,  it is possible that an Ownership Change could occur in the future.
The effect of any such Ownership Change on the Company's  financial condition or
results of operations cannot be determined  because it is dependent upon unknown
future facts and circumstances at the time of any such change, including,  among
others, the amount of the Company's NOLs, the fair market value of the Company's
stock and the Company's other tax attributes.

         Associate Services
         The Company  derives  revenues from services  provided to its marketing
sales force,  principally from a one-time  enrollment fee of  approximately  $65
($49 prior to  February  1, 1996 and $55 prior to July 1996) from each new sales
associate  and the sale of  marketing  supplies  and  promotional  materials  to
associates  on  an  ongoing  basis.  Effective  January  4,  1997,  the  Company
implemented  a training  program  which  allows an  associate  who  successfully
completes  the program to advance  through the  various  commission  levels at a
faster rate. Associates participating in this program pay a one-time fee of $249
instead of the $65 fee. The  increased  fee covers the  additional  training and
materials used in the training  program.  The Company  enrolled 58,121 new sales
associates  during 1997  compared to 69,789  during 1996 and 50,464 during 1995,
resulting in significant increases in associate services revenues and costs. The
Company's  direct costs of providing  materials and services to  associates  are
reflected as costs of associate services and direct marketing. Amounts collected
from sales associates are intended  primarily to offset the Company's direct and
indirect  costs incurred in  recruiting,  monitoring and providing  materials to
sales  associates  and are not intended to generate  material  profits from such
activities.

         Investment Policy
         The Company's investment policy is to some degree controlled by certain
insurance   regulations,   which,   coupled  with  management's  own  investment
philosophy,  results in a  conservative  investment  portfolio  that is not risk
oriented.   The  Company's   investments   consist  principally  of  short  term
instruments  issued by the United States Treasury,  insured bank certificates of
deposit,  high grade  government bonds and similar  investments.  The Company is
required to pledge  investments  to various  state  insurance  departments  as a
condition to obtaining authority to do business in certain states.

         Year 2000 Issues
         The  Company  has  conducted  a  comprehensive  review of its  computer
systems to identify  the systems that could be affected by the "Year 2000" issue
and has developed a plan to resolve the issue. The Year 2000 issue is the result
of computer  programs  being written using two digits rather than four to define
the  applicable  year.  Any  of  the  Company's   affected  programs  that  have
time-sensitive  software may recognize a date using "00" as the year 1900 rather
than  the  year  2000.   This  could  result  in  a  major  system   failure  or
miscalculations.  The Company  presently  believes that, with  modifications  to
existing  software and conversion to new software,  the Year 2000 issue will not
pose significant  operational  problems for the Company's computer systems as so
modified and converted.  Testing and conversion of system applications commenced
during 1993 and is expected to be completed during 1998. Costs incurred in prior
periods  have not been  material.  The  remaining  total  cost of the  Company's
remediation efforts is expected to be approximately $240,000,  substantially all
of which will be incurred  during  1998.  This amount is not  expected to have a
material effect on results of operations,  liquidity or capital resources during
1998 or  future  periods.  A  significant  portion  of the  Company's  Year 2000
remediation  plan will be  accomplished  by the Company's  internal  programming
staff and while  such  efforts  will  result in the  concentration  on Year 2000
programming,  these  costs  are  not  likely  to be  incremental  costs  to  the
Corporation,  but rather will represent the redeployment of existing information
technology  resources.  However,  if such  modifications and conversions are not
completed in a timely fashion,  the Year 2000 issue may have a material  adverse
impact on the operations of the Company.

         Accounting Standards to be Adopted
         Statement   of   Financial   Accounting   Standards   130,   "Reporting
Comprehensive  Income,"  ("SFAS 130") was issued in June,  1997.  This Statement
establishes  standards for reporting and display of comprehensive income and its
components in a full set of general-purpose financial statements. This Statement
requires  that all items that are  required to be  recognized  under  accounting
standards  as  components  of  comprehensive  income be  reported in a financial
statement  that is  displayed  with  the  same  prominence  as  other  financial
statements.  SFAS 130,  effective for fiscal years  beginning after December 15,
1997,  requires  reclassification  of financial  statements for earlier  periods
provided  for  comparative  purposes.  The  Company  currently  does not  expect
adoption of this  Statement  to have a material  effect on  financial  statement
presentation.

         Statement of Financial  Accounting  Standards 131,  "Disclosures  about
Segments of an Enterprise and Related  Information,"  ("SFAS 131") was issued in
June,  1997.  This  Statement  establishes  standards  for the way  that  public
business  enterprises  report  information  about  operating  segments in annual
financial  statements  and  requires  that  those  enterprises  report  selected
information  about  operating  segments in interim  financial  reports issued to
shareholders.  It also  establishes  standards  for  related  disclosures  about
products  and  services,  geographic  areas,  and  major  customers.  SFAS  131,
effective  for  fiscal  years  beginning  after  December  15,  1997,   requires
comparative  information  for previous  years to be restated to comply with SFAS
131's reporting requirements.  The Company currently does not expect adoption of
this Statement to have a material effect on financial statement  presentation or
related footnote disclosures.



Results of Operations

         Comparison of 1997 to 1996
         The Company  reported net income  applicable  to common shares of $18.8
million,  or $.83 per diluted  common  share,  for 1997,  up 51% from net income
applicable to common shares of $12.5 million,  or $.56 per diluted common share,
for 1996. The increase in the net income applicable to common shares for 1997 is
primarily the result of increases in every revenue category for 1997 as compared
to 1996.

         Contract  premiums  totaled $76.7 million during 1997 compared to $50.6
million for 1996,  an increase of 52%.  Contract  premiums  and their  impact on
total  revenues  in any period are  determined  directly by the number of active
Contracts  in force during any such  period.  The active  Contracts in force are
determined by both the number of new Contracts sold in any period  together with
the  persistency,  or renewal rate, of existing  Contracts.  New Contract  sales
increased  46% during 1997 to 283,723 from 194,483  during 1996. At December 31,
1997,  there were  425,381  active  Contracts  in force  compared  to 294,151 at
December 31, 1996.  Additionally,  the average  annual  premium per Contract has
increased  from $216 for all Contracts in force at December 31, 1996 to $225 for
all Contracts in force at December 31, 1997, a 4.0%  increase,  as a result of a
higher portion of active  Contracts  containing the additional  pre-trial  hours
benefit at an additional cost to the member together with increased sales of the
Small Business Legal Defense plan.

         Associate services revenue increased 115% from $5.6 million for 1996 to
$12.1 million  during 1997 primarily as a result of Fast Start which resulted in
the Company receiving  training fees of approximately  $5.7 million during 1997.
The new combination  classroom and field training program,  titled Fast Start to
Success ("Fast Start"), is aimed at increasing the level of new membership sales
per associate.  The positive  impact of the program is reflected in the increase
in new  memberships  written and new sales  associates  recruited per Fast Start
associate. Fast Start requires a training fee of $184 per new associate and upon
successful  completion  of the  program  provides  for the  payment  of  certain
training bonuses. In order to be deemed successful for Fast Start purposes,  the
new  associate  must  write  three new  memberships  and  recruit  one new sales
associate  within  15 days of the  associate's  Fast  Start  training.  The $5.7
million in training fees was comprised of $184 from each of approximately 28,900
new sales  associates who elected to participate in Fast Start and training fees
of $25 from each of approximately 14,500 existing associates who participated in
the program.  New associates enrolled during 1997 were 58,121 compared to 69,789
for 1996,  a decrease  of 17%.  The  Company  believes  that the  decline in new
associate  enrollment  during 1997 is primarily  attributable  to the  increased
costs associated with the Fast  Start program.  However, while the number of new
associates  decreased  during 1997,  the  number of new Contracts sold, at least
partially as a result of the Fast Start program, increased significantly. Future
revenues  from  associate  services  will depend  primarily on the number of new
associates  enrolled and the number who choose to  participate  in the Company's
training program, but the Company expects that such revenues will continue to be
largely  offset by the  direct and  indirect  cost to the  Company  of  training
bonuses paid, providing associate services and other direct marketing expenses.

         Interest  income  for 1997  increased  26% to $1.6  million  from  $1.3
million for 1996.  Interest  income  increased  as a result of  increases in the
average investments outstanding. At December 31, 1997 the Company reported $29.5
million in cash and investments compared to $19.9 million at December 31, 1996.

         Primarily  as a result of the  increase  in  Contract  premiums,  total
revenues  increased to $92.5 million for 1997 from $59.2 million during 1996, an
increase of 56%.

         Contract  benefits  totaled  $25.1  million for 1997  compared to $16.9
million for 1996,  and  represented  33% of Contract  premiums for both 1997 and
1996. This loss ratio (Contract  benefits as a percentage of Contract  premiums)
should  remain near 35% as the portion of active  Contracts  which provide for a
capitated benefit continues to increase.

         Commission expense was $16.7 million for 1997 compared to $11.5 million
for 1996, and  represented  22% and 23% of Contract  premiums for 1997 and 1996,
respectively.  Commission expense, as a percentage of Contract premiums,  should
remain at or near 25% of Contract premiums in future years.

         General  and  administrative  expenses  during  1997 and 1996 were $8.7
million and $6.2 million,  respectively, and represented 11% and 12% of Contract
premiums for such years. Although the total amount of general and administrative
expenses increased  approximately $2.5 million during 1997, these expenses, as a
percent of Contract  premiums,  decreased 1%. This trend of gradual increases in
the total dollar  amount of these  expenses but  decreases  when  expressed as a
percentage of Contract premiums should continue as a result of certain economies
of scale pertaining to the Company's operating leverage.

         Associate  services and direct  marketing  expenses  increased to $11.4
million  for  1997  from  $4.5  million  for  1996  primarily  as  a  result  of
approximately $4.4 million in Fast Start training bonuses paid, additional costs
of  supplies  due to  increased  purchases  by  associates  and higher  staffing
requirements.  These  expenses  also  include the costs of  providing  associate
services  and  marketing  costs  other  than  commissions   which  are  directly
associated with new membership sales.

         Due to property and equipment additions  during  1997 of $1.3  million,
depreciation  increased  from $533,000 for 1996 to $704,000 for 1997.

         The Company's expense ratio, which represents commissions,  general and
administrative  expenses  and  premium  taxes  as  a  percentage  of  membership
premiums, was 34% for 1997 compared to 36% for 1996 resulting in a combined loss
and expense ratio of 67% for 1997 compared to 69% for 1996.  The combined  ratio
does not measure total  profitability  because it does not take into account all
revenues and expenses.

         Provision for income taxes increased significantly during 1997 to $10.1
million  compared to $6.7 million for 1996, but remained at 35% of income before
income taxes. The Company has established a valuation  allowance for the portion
of its  deferred tax asset that the Company  believes  more likely than not will
not be  realized.  The Company  believes it is  unlikely  that it will  generate
sufficient  taxable  income to realize the benefits  from its pre-1996  NOLs and
certain other carryforwards before they expire,  primarily as a result of future
tax deductions  attributable to expected levels of commissions to be paid on new
Contract sales.

         Dividends paid on outstanding  preferred stock decreased to $13,000 for
1997 from $15,000 during 1996 and is attributable to the conversion of shares of
$3.00 Cumulative Convertible Preferred Stock into common stock.

         Comparison of 1996 to 1995
         The Company  reported net income  applicable  to common shares of $12.5
million,  or $.56 per diluted  common  share,  for 1996,  up 74% from net income
applicable to common shares of $7.2 million,  or $.35 per diluted  common share,
for 1995. The increase in the net income applicable to common shares for 1996 is
primarily the result of increases in every revenue  category except for interest
income for 1996 as compared to 1995.

         Contract  premiums  totaled $50.6 million during 1996 compared to $31.3
million for 1995,  an increase of 62%.  The  increase in Contract  premiums  was
primarily  the result of  increased  new  Contract  sales  resulting in a higher
number of active Contracts in force. New Contract sales during 1996 were 194,483
compared to 109,922 during 1995. At December 31, 1996, there were 294,151 active
Contracts in force compared to 203,535 at December 31, 1995.  Additionally,  the
average annual premium per Contract has increased from $200 for all Contracts in
force at December  31, 1995 to $216 for all  Contracts  in force at December 31,
1996, a 8.0%  increase,  as a result of a higher  portion of  Contracts  written
during 1996  including the additional  pre-trial  hours benefit at an additional
cost to the member.

         Associate services revenue increased from $3.2 million for 1995 to $5.6
million  during  1996 as a result of higher new  associate  enrollments  and the
increase  in the fee paid for  associate  enrollment.  New  associates  enrolled
during  1996 were  69,789  compared  to 50,464  for 1995,  an  increase  of 38%.
Associate  services  revenue also increased as a result of increases in sales of
marketing  materials  used  by the  associates  in  sales  presentations  of the
Company's  Contracts.  Associate services revenue for 1996 was comprised of $4.1
million in  enrollment  fees and $1.5 million in sales of  marketing  materials.
Future revenues from associate  services will depend  primarily on the number of
new  associates  enrolled,  but the  Company  expects  that such  revenues  will
continue to be largely  offset by the direct and indirect cost to the Company of
providing associate services.

         Interest  income  for 1996  equaled  interest  income  for 1995 of $1.3
million.  Included in 1995 interest income was $187,000 for prior years interest
pertaining to outstanding  notes  receivable.  Such amounts were  previously not
considered  recoverable but were subsequently  collected.  Interest income would
have  otherwise  increased as a result of  increases in the average  investments
outstanding and higher  interest rates on investments.  At December 31, 1996 the
Company reported $19.9 million in cash and investments compared to $18.3 million
at December 31, 1995.

         Primarily  as a result of the  increase  in  Contract  premiums,  total
revenues  increased to $59.2 million for 1996 from $37.0 million during 1995, an
increase of 60%.

         Contract  benefits  totaled  $16.9  million for 1996  compared to $10.5
million  for 1995,  an  increase  of 61%.  However,  the loss ratio for the 1996
period of 33% was the same for 1995 and should remain near 35% as the portion of
active Contracts which provide for a capitated benefit continues to increase.

         Commission  expense was $11.5 million for 1996 compared to $7.7 million
for 1995, and  represented  23% and 24% of Contract  premiums for 1996 and 1995,
respectively.  Commission expense, as a percentage of Contract premiums,  should
remain at or near 25% of Contract premiums in future years.

         General  and  administrative  expenses  during  1996 and 1995 were $6.2
million and $4.3 million,  respectively, and represented 12% and 14% of Contract
premiums for such years. Although the total amount of general and administrative
expenses increased  approximately $1.9 million during 1996, these expenses, as a
percent of Contract  premiums,  decreased 2%. This trend of gradual increases in
the total dollar  amount of these  expenses but  decreases  when  expressed as a
percentage of Contract premiums should continue as a result of certain economies
of scale pertaining to the Company's operating leverage.

         Associate services and direct marketing costs increased to $4.5 million
for 1996 from $2.6 million for 1995 but were  generally  consistent as a percent
of total revenues, 8% for 1996 and 7% for 1995. These costs include the costs of
providing  associate services and marketing costs other than commissions,  which
are directly associated with new Contract sales.

         Due to property and equipment  additions  during the later part of 1995
and the year ended December 31, 1996,  depreciation  increased from $477,000 for
1995 to $533,000 for 1996.

         The Company's  expense ratio for 1996 was 36% compared to 39% for 1995.
These  factors  resulted in a combined loss and expense ratio of 69% and 73% for
1996 and 1995, respectively.

         Provision for income taxes increased  significantly during 1996 to $6.7
million  compared to $3.9 million for 1995, but remained at 35% of income before
income taxes. The Company has established a valuation  allowance for the portion
of its  deferred tax asset that the Company  believes  more likely than not will
not be  realized.  The Company  believes it is  unlikely  that it will  generate
sufficient  taxable  income to realize the benefits  from its pre-1996  NOLs and
certain  other  carryforwards  before they expire,  primarily as a result of tax
deductions  attributable  to  expected  levels of  commission  to be paid on new
Contract sales.

         Dividends paid on outstanding  preferred stock decreased to $15,000 for
1996 from $125,000  during 1995.  This $110,000  decrease is attributable to the
automatic  conversion of preferred  stock to common stock  pursuant to its terms
during February 1995.

Liquidity and Capital Resources

         General
         Consolidated  net  cash  provided  by  operating  activities  was  $7.7
million,  $942,000  and  $624,000 for 1997,  1996 and 1995,  respectively.  Cash
provided by operating activities increased significantly during 1997 compared to
1996 and 1995 due to the $6.3  million  increase in net  income,  an increase of
$3.4  million  in  deferred  income  taxes and an  increase  of $1.2  million in
accounts  payable and accrued  expenses,  all of which more than offset the $4.5
million increase in commission advances.

         During 1997, the Company had net cash provided by financing  activities
of $3.2  million as a result of the  exercise  proceeds  of options to  purchase
common  stock,  an increase of $1.3 million from such proceeds in 1996. In 1995,
the Company had net cash provided by financing activities of $6.5 million, after
dividends  of  $125,000,  as a result of the  exercise  proceeds  of warrants to
purchase common stock during May, 1995.

         The Company had a consolidated working capital surplus of $39.2 million
at December 31, 1997 compared to $23.4  million at December 31, 1996.  The $15.8
million  increase in working  capital  during 1997 was  primarily  the result of
increases  in the current  portion of  commission  advances of $6.6  million and
increases in cash and investments of $10.7 million.

         The Company generally  advances  significant  commissions at the time a
membership  is sold.  During 1997,  the Company  advanced  commissions  of $38.1
million on new  membership  sales  compared  to $28.5  million  for 1996.  Since
approximately  93% of membership  premiums are collected on a monthly  basis,  a
significant  cash flow deficit is created at the time a membership is sold. This
deficit  is  reduced  as  monthly   premiums  are  remitted  and  no  additional
commissions are paid on the membership  until all previous  commission  advances
have been fully  recovered.  Commission  advances were  subsequently  reduced by
commission  earnings  of $14.9  million  and  $9.3  million  for 1997 and  1996,
respectively.  The Company has  recorded an allowance of $3.7 million to provide
for estimated uncollectible balances which includes an increase in the allowance
of $300,000 during 1997.

         The Company has no outstanding material financial commitments.

         The  Company  believes  that  it has  significant  ability  to  finance
expected  future  growth  in  Contract  sales  based on its  existing  amount of
unpledged cash and investments at December 31, 1997 of $26.7 million.

         Parent Company Funding and Dividends
         Although the Company is the operating entity in many jurisdictions, the
Company's  subsidiaries  serve as operating  companies  in various  states which
regulate Contracts as insurance or specialized legal expense products.  The most
significant of these wholly-owned subsidiaries are PPLCI and PPLSIF. The ability
of PPLCI and  PPLSIF to provide  funds to the  Company is subject to a number of
restrictions  under various  insurance laws in the  jurisdictions in which PPLCI
and PPLSIF conduct  business,  including  limitations on the amount of dividends
and  management  fees that may be paid and  requirements  to maintain  specified
levels of capital and reserves.  In addition  PPLCI will be required to maintain
its  stockholders'   equity  at  levels  sufficient  to  satisfy  various  state
regulatory requirements,  the most restrictive of which is currently $3 million.
Additional capital  requirements of either PPLCI or PPLSIF will be funded by the
Company in the form of capital contributions or surplus debentures.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA
- ---------------------------------------------------

                PRE-PAID LEGAL SERVICES, INC. AND SUBSIDIARIES
                  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                AND CONSOLIDATED FINANCIAL STATEMENT SCHEDULE
                                                                        
Independent Auditors' Report

Consolidated Financial Statements
- ---------------------------------
Consolidated Balance Sheets - December 31, 1997 and 1996  
Consolidated Statements of Income - For the years ended December 31, 1997, 1996 
   and 1995
Consolidated Statements of Cash Flows - For the years ended December 31, 1997, 
   1996 and 1995
Consolidated Statements of Changes in Stockholders' Equity - For the years ended
   December 31, 1997, 1996 and 1995
Notes to Consolidated Financial Statements

Consolidated Financial Statement Schedule
- -----------------------------------------
Schedule II. Consolidated Valuation and Qualifying Accounts - For the years 
   ended December 31, 1997, 1996 and 1995  




                          INDEPENDENT AUDITORS' REPORT
                          ----------------------------


To the Board of Directors and Stockholders of
  Pre-Paid Legal Services, Inc.

We have audited the accompanying  consolidated  balance sheets of Pre-Paid Legal
Services,  Inc.  and  subsidiaries  as of December  31,  1997 and 1996,  and the
related  statements of income,  changes in stockholders'  equity, and cash flows
each of the three years in the period ended  December 31, 1997.  Our audits also
included  the  financial  statement  schedule  listed  at Item 8  herein.  These
financial statements and the financial statement schedule are the responsibility
of the  Company's  management.  Our  responsibility  is to express an opinion on
these  financial  statements and the financial  statement  schedule based on our
audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material respects,  the financial position of Pre-Paid Legal Services,  Inc. and
subsidiaries  as of  December  31,  1997  and  1996,  and the  results  of their
operations  and their cash flows for each of the three years in the period ended
December 31, 1997 in conformity with generally accepted  accounting  principles.
Also, in our opinion,  such financial  statement  schedule,  when  considered in
relation  to the  basic  consolidated  financial  statements  taken  as a whole,
presents fairly in all material respects the information set forth therein.




Deloitte & Touche LLP
Tulsa, Oklahoma
February 12, 1998


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                           CONSOLIDATED BALANCE SHEETS
                      (Amounts in 000's, except par values)

                                  ASSETS
                                                                 December 31,
                                                              -----------------
                                                               1997       1996
                                                              ------     ------
   Current assets:
     Cash and cash equivalents............................... $21,803   $14,831
     Held-to-maturity investments - current portion..........   4,242       500
     Accrued Contract income.................................   2,399     1,710
     Commission advances - current portion...................  15,705     9,108
                                                              -------   -------
       Total current assets..................................  44,149    26,149
   Held-to-maturity investments..............................     650     1,757
   Investments pledged.......................................   2,772     2,772
   Commission advances, net..................................  38,038    21,744
   Property and equipment, net...............................   3,594     2,955
   Other.....................................................   2,709     2,155
                                                              -------   -------
        Total assets......................................... $91,912   $57,532
                                                              =======   =======
 
                     LIABILITIES AND STOCKHOLDERS' EQUITY
  Current liabilities:
    Contract benefits........................................ $ 2,649   $ 1,862
    Accounts payable and accrued expenses....................   2,281       912
                                                              -------   -------
      Total current liabilities..............................   4,930     2,774
  Deferred income taxes......................................  16,471     9,284
                                                              -------   -------
      Total liabilities......................................  21,401    12,058
                                                              -------   -------

  Stockholders' equity:
   Preferred stock, $1 par value; authorized 400 shares; 5
    issued and outstanding as follows:
     $3.00 Cumulative Convertible Preferred Stock, 3 and 5
       shares authorized, issued and outstanding at
       December 31, 1997 and 1996, respectively;
       liquidation value of $55 and $84 at December 31, 1997
       and 1996, respectively.................................      3         5
   Special preferred stock, $1 par value; authorized 500
    shares, issued and outstanding in one series designated 
     as follows:
       $1.00 Non-Cumulative Special Preferred Stock, 23 and
       32 shares authorized, issued and outstanding at
       December 31, 1997 and 1996, respectively; liquidation 
       value of $304 and $430 at December 31,1997 and 1996, 
       respectively..........................................      23        32
    Common stock, $.01 par value; 100,000 shares authorized;
     23,151 and 22,459 issued at December 31, 1997 and 1996,
     respectively............................................     232       225
    Capital in excess of par value...........................  47,303    41,039
    Retained earnings........................................  25,127     6,350
    Less: Treasury stock at cost; 747 shares.................  (2,177)   (2,177)
                                                              -------   ------- 
     Total stockholders' equity..............................  70,511    45,474
                                                              -------   -------
      Total liabilities and stockholders' equity............. $91,912   $57,532
                                                              =======   =======
  
  The accompanying notes are an integral part of these financial statements.


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in 000's, except per share amounts)


                                                    Year Ended December 31,
                                                  -------------------------
                                                    1997     1996     1995
                                                   ------   ------   ------
Revenues:
  Contract premiums............................   $76,688  $50,582  $31,290
  Associate services...........................    12,143    5,646    3,183
  Interest income..............................     1,636    1,302    1,308
  Other........................................     2,001    1,678    1,255
                                                  -------  -------  -------
                                                   92,468   59,208   37,036
                                                  -------  -------  -------
Costs and expenses:
  Contract benefits............................    25,132   16,871   10,477
  Commissions..................................    16,717   11,476    7,708
  General and administrative...................     8,711    6,227    4,315
  Associate services and direct marketing......    11,431    4,544    2,573
  Depreciation.................................       704      533      477
  Premium taxes................................       866      372      242
                                                  -------  -------  -------
                                                   63,561   40,023   25,792
                                                  -------  -------  -------

Income before income taxes.....................    28,907   19,185   11,244
Provision for income taxes.....................    10,117    6,715    3,932
                                                  -------  -------  -------
Net income.....................................    18,790   12,470    7,312
Less dividends on preferred shares.............        13       15      125
                                                  -------  -------  -------
Net income applicable to common stockholders...   $18,777  $12,455  $ 7,187
                                                  =======  =======  =======

Basic earnings per common share................   $   .85  $   .58  $   .38
                                                  =======  =======  =======
Diluted earnings per common share..............   $   .83  $   .56  $   .34
                                                  =======  =======  =======




The accompanying  notes are  an  integral  part  of  these financial statements.


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (Amounts in 000's)

                                                    Year Ended December 31,
                                                  --------------------------
                                                    1997     1996     1995
                                                   ------   ------   ------
Cash flows from operating activities:
Net income.....................................   $18,790  $12,470  $ 7,312
Adjustments to reconcile net income to net cash
  provided by operating activities:
  Provision for associate stock options........       100      318       76
  Provision for deferred income taxes..........    10,117    6,715    3,932
  Depreciation and amortization................       704      533      477
  Increase in accrued Contract income..........      (689)    (672)    (475)
  Increase in commission advances..............   (22,891) (18,381)  (9,938)
  Increase in other assets.....................      (554)    (492)    (736)
  Increase in Contract benefits................       787      315      138
  Increase (decrease) in accounts payable and      
   accrued expenses............................     1,369      136     (162)
                                                  -------  -------  ------- 
    Net cash provided by operating activities..     7,733      942      624
                                                  -------  -------  -------

Cash flows from investing activities:
  Additions to property and equipment..........    (1,343)  (1,286)    (608)
  Purchases of investments.....................    (2,951)  (1,663)  (1,695)
  Maturities of investments....................       316      400      111
                                                  -------  -------  -------
    Net cash used in investing activities......    (3,978)  (2,549)  (2,192)
                                                  -------  -------  ------- 

Cash flows from financing activities:
  Proceeds from sale of common and preferred      
  stock........................................     3,230    1,964    6,670
  Dividends paid on preferred stock............       (13)     (15)    (125)
                                                  -------   ------  ------- 
    Net cash provided by financing activities..     3,217    1,949    6,545
                                                  -------   ------  -------

Net increase in cash and unpledged cash           
  equivalents..................................     6,972      342    4,977
Cash and cash equivalents at beginning of year.    14,831   14,489    9,512
                                                  -------  -------  -------
Cash and cash equivalents at end of year.......   $21,803  $14,831  $14,489
                                                  =======  =======  =======

Supplemental disclosure of cash flow information:
  Cash paid for interest.......................   $     6  $    26  $    10
                                                  =======  =======  =======
  Cash paid for income taxes...................   $     -  $     -  $    18
                                                  =======  =======  =======






  The accompanying notes are an integral part of these financial statements.

<PAGE>

                        PRE-PAID LEGAL SERVICES, INC.
          CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
     (Amounts and shares in 000's, except dividend rates and par values)



                                                       Year Ended December 31,
                                                       -----------------------
                                                        1997    1996     1995
                                                       ------  ------   ------
Preferred Stock - $1 par value, 400 shares
  authorized; issued and outstanding in two series
  designated as follows:
  $2.40 Cumulative Convertible Preferred Stock,
   authorized 391 shares; shares issued and             
   outstanding at beginning of year (299 in 1995).....  $   -   $   -    $ 299
  Shares exchanged for Common Stock (299 in 1995).....      -       -     (299)
                                                        -----   -----    -----  
  Shares issued and outstanding at end of year........      -       -        -
                                                        -----   -----    -----

  $3.00 Cumulative Convertible Preferred Stock,
   authorized 5 shares; 5 shares issued and                
   outstanding at beginning of year, liquidation
   value of $84.......................................      5       5        5
  Shares exchanged for Common Stock (2 in 1997).......     (2)      -        -
                                                        -----   -----    ----- 
  Shares issued and outstanding at end of year (3 in    
   1997, 5 in 1996 and 1995), liquidation value of    
   $55 at December 31, 1997...........................      3       5        5
                                                        -----   -----    -----

Special Preferred Stock - $1 par value, 500 shares
  authorized; series of fixed annual dividends $1,    
  non-cumulative, convertible, shares issued and                  
  outstanding at beginning of year (32 in 1997, 45 in      
  1996, and 60 in 1995)...............................     32      45       60
Shares exchanged for Common Stock (9 in 1997, 13 in        
  1996, and 15 in 1995)...............................     (9)    (13)     (15)
                                                        -----   -----    ----- 
Shares issued and outstanding at end of year (23 in
  1997, 32 in 1996, and 45 in 1995), liquidation            
  value of $304 at December 31, 1997..................     23      32       45
                                                        -----   -----    -----


Common Stock - $.01 par value, shares authorized
  100,000; shares issued and outstanding at beginning
  of year (22,459 in 1997, 21,513 in 1996, and 14,216     
  in 1995)............................................    225     215      142
Shares issued during year:
  Conversion of Preferred Stock (38 in 1997, 46 in         
  1996, and 4,245 in 1995)............................      -       1       42
  Contributed to Company's employee stock ownership
  plan (3 in 1997,                                         
   5 in 1996, and 20 in 1995).........................      -       -        -
  Exercise of stock options and warrants (651 in
  1997, 895 in 1996, and 3,032 in 1995) ..............      7       9       31
                                                        -----   -----    -----
                                                           
Shares issued and outstanding at end of year (23,151
  in 1997, 22,459 in 1996, and 21,513 in 1995)........    232     225      215
                                                        -----   -----    -----
                                                          


Capital in Excess of Par Value
Balance at beginning of year.......................... 41,039  37,757   30,770
  Exercise of stock options and warrants..............  3,267   2,225    6,567
  Income tax benefit related to exercise of stock       
  options.............................................  2,930     997        -
  Conversion of preferred stock and convertible            
  debentures..........................................     11      14      272
  Stock contribution to employee stock ownership plan.     56      46       39
  Other...............................................      -       -      109
                                                       ------  ------   ------
Balance at end of year................................ 47,303  41,039   37,757
                                                       ------  ------   ------


<PAGE>

                        PRE-PAID LEGAL SERVICES, INC.
    CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (continued)
     (Amounts and shares in 000's, except dividend rates and par values)



                                                      Year Ended December 31,
                                                     -------------------------
                                                      1997     1996      1995
                                                     ------   ------    ------
Retained Earnings (Deficit)
Balance at beginning of year......................  $ 6,350   $(6,105) $(13,292)
Net Income........................................   18,790    12,470     7,312
Cash dividends....................................      (13)      (15)     (125)
                                                    -------   -------   ------- 
Balance at end of year............................   25,127     6,350    (6,105)
                                                    -------   -------   ------- 
Treasury stock
Balance at beginning and end of year (747 shares).   (2,177)   (2,177)   (2,177)
                                                    -------   -------   ------- 

Total Stockholders' Equity........................  $70,511   $45,474   $29,740
                                                    =======   =======   =======





  The accompanying notes are an integral part of these financial statements.
                    

<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
     (Dollar amounts in tables are in thousands unless otherwise indicated)

Note 1 - Nature of Operations and Summary of Significant Accounting Policies

Nature of Operations
         Pre-Paid Legal Services,  Inc. (the "Company")  underwrites and markets
legal service plans (referred to as "Contracts")  which provide for or reimburse
a portion  of legal  fees  incurred  by members  in  connection  with  specified
matters.  Contracts are  guaranteed  renewable and are marketed  primarily in 27
states by an  independent  sales  force  referred to as  "Associates".  Contract
premiums are principally collected on a monthly basis.

Basis of Presentation
         The consolidated  financial statements have been prepared in accordance
with generally accepted  accounting  principles which vary in some respects from
statutory   accounting   principles  used  when  reporting  to  state  insurance
regulatory authorities.  Certain  reclassifications have been made to conform to
current year presentation.

Principles of Consolidation
         The  consolidated  financial  statements  include  the  accounts of the
Company and its wholly-owned subsidiaries,  as well as those of PPL Agency, Inc.
(See Note 6 for additional  information  regarding PPL Agency, Inc.) The primary
subsidiaries of the Company include  Pre-Paid Legal Casualty,  Inc.  (PPLCI) and
Pre-Paid Legal Services, Inc. of Florida (PPLSIF). All significant  intercompany
accounts and transactions have been eliminated.

Estimates
         The  preparation of financial  statements in conformity  with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

Commissions
         Effective  March 1, 1995,  the Company  implemented a level  commission
schedule of  approximately  25% of annual  premium  revenue  for all  membership
years.  This commission  schedule  results in the Company  incurring  commission
expense  related to the sale of its legal  expense  plans on a basis  consistent
with the collection of the premiums generated by the sale of such Contracts. The
Company  currently  advances the equivalent of three years of commissions on new
Contract sales.  Effective January 4, 1997, the Company implemented a new policy
whereby   associates   receive  only  earned  commissions  on  the  first  three
memberships  submitted  unless the associate  successfully  completes a training
program which includes an intensive  one-day  training  seminar,  produces three
memberships  and  recruits  one  associate  within 15  business  days from their
training date.  Prior to March 1, 1995,  first year  commissions  payable on the
sale of a Contract,  and earned in the first Contract year,  were  approximately
70% of annual  Contract  premiums while renewal  commissions  (payable as earned
after the first Contract year) were approximately 16% of annual premiums.

Fair Value of Financial Instruments
         The  Company's   financial   instruments  consist  primarily  of  cash,
certificates of deposit,  other  short-term  investments,  receivables and trade
payables.  Fair value  estimates  have been  determined  by the  Company,  using
available  market  information  and  appropriate  valuation  methodologies.  The
carrying value of cash,  certificates of deposit, other short-term  investments,
net receivables and trade payables are considered to be  representative of their
respective fair value, due to the short term nature of these instruments.

Investment Securities
         The Company accounts for its investments in debt and equity  securities
in  accordance  with  Statement  of  Financial  Accounting  Standards  No.  115,
"Accounting for Certain  Investments in Debt and Equity Securities" (SFAS 115").
Investments classified as trading are accounted for at fair value, available for
sale  investments  are  accounted  for at fair value with  unrealized  gains and
losses,  net of  taxes,  excluded  from  earnings  and  reported  as a  separate
component  of  stockholders'  equity,  and  held  to  maturity  investments  are
accounted for at amortized cost.

         All investment securities are adjusted for amortization of premiums and
accretion of discounts.  Amortization of premiums and accretion of discounts are
recorded  to income  over the  contractual  maturity  or  estimated  life of the
individual investment on the level yield method. The Company has the ability and
intent to hold to  maturity  its  investment  securities  classified  as held to
maturity;  accordingly,  no adjustment  has been made for the excess,  if any of
amortized   cost  over  market.   In   determining   the   investment   category
classifications,  management considers its asset/liability strategy,  changes in
interest  rates and  prepayment  risk,  the need to  increase  capital and other
factors.  Under  certain  circumstances  (including  the  deterioration  of  the
issuer's  creditworthiness,  a change in tax law,  or  statutory  or  regulatory
requirements),  the Company may change the investment  security  classification.
Gain or loss on sale of  investments  is based upon the specific  identification
method.  Income  earned on the  Company's  investments  in state  and  political
subdivisions is not taxable.

Property and Equipment
         Property and equipment is stated at cost less accumulated  depreciation
and  amortization.  Depreciation of property and equipment is computed using the
straight-line  method over the estimated  useful lives of the assets.  Leasehold
improvements are amortized over the estimated useful lives of the related assets
or the period of the lease,  whichever is shorter.  Maintenance  and repairs are
expensed as incurred and renewals and betterments are capitalized.

Revenue Recognition
         Contract  premiums are recognized in income when due in accordance with
Contract  terms  which  generally  require  the holder of the  Contract to remit
premiums on a monthly  basis.  Contracts are canceled for  nonpayment of premium
after ninety days.  Premiums due but not  collected at the end of an  accounting
period are recorded as accrued Contract  income;  a provision for  uncollectible
premiums,  if any, is recorded  currently.  Revenues from  Associates'  training
program fees and sales of marketing  supplies are recognized as income when cash
is received.

Commission Advances
         Commission  advances  represent  the  unearned  portion of  commissions
advanced  to  Associates  on sales of  memberships.  Commissions  are  earned as
premiums  are  collected,  usually  on a  monthly  basis.  The  Company  reduces
Commission  advances  as  premiums  are paid and  commissions  earned.  Unearned
commission  advances on lapsed  memberships are recovered through  collection of
premiums on an associate's active memberships. At December 31, 1997, the Company
maintains an allowance  of $3.7 million to provide for  estimated  uncollectible
balances.  Effective  November 1, 1993, the Company imposed a charge of 1.5% per
month on unearned commission advances made between November 1, 1993 and March 1,
1995.  Effective  March  1,  1995,  and in  conjunction  with  other  commission
structure  changes,  the Company  reduced the charge from 1.5% to .17% per month
for  commission  advances made after such date.  Effective  January 4, 1997, the
Company  implemented  a change to the method used in  calculating  the charge on
unearned  commission  advances  to only  calculate  a  charge  against  unearned
commission  advances on  memberships  which  canceled  subsequent to the advance
being made. The charge was also changed to equal the prime rate.

Contract Benefit Liability
         The Contract benefit liability  represents claims reported but not paid
and  actuarially  estimated  claims  incurred  but not  reported  on open  panel
Contracts  and per  capita  amounts  due  provider  attorneys  on  closed  panel
Contracts.  The Company  calculates  the benefit  liability  costs on open panel
Contracts  based  on  completion   factors  which  consider   historical  claims
experience based on the dates that claims are incurred,  reported to the Company
and  subsequently  paid.  Processing  costs  related to these claims are accrued
based on an estimate of expenses to process such claims.

Income Taxes
         The Company  accounts  for income  taxes in  accordance  with SFAS 109,
which is an asset and  liability  approach  that  requires  the  recognition  of
deferred tax assets and liabilities for the expected future tax  consequences of
events that are  recognized  in  different  periods in the  Company's  financial
statements  and tax returns.  In estimating  future tax  consequences,  SFAS 109
generally considers all future events other than the enactment of changes in the
tax law or rates.

         Deferred  taxes are  determined  based on the  difference  between  the
financial  statement and tax bases of assets and  liabilities  using enacted tax
rates in effect in the years in which the  differences  are expected to reverse.
The Company records deferred tax assets related to the recognition of future tax
benefits  of  temporary  differences  and net  operating  loss  and  tax  credit
carryforwards. To the extent that realization of such benefits is not considered
more likely than not, the Company  establishes  a valuation  allowance to reduce
such assets to estimated realizable value.

Cash and Cash Equivalents
         The Company  considers all highly  liquid  unpledged  investments  with
maturities  of  three  months  or  less  at  time  of  acquisition  to  be  cash
equivalents.

Long-Lived Assets
         The Company  records  impairment  losses on  long-lived  assets used in
operations  when  events or changes in  circumstances  indicate  that the assets
might be impaired and the  undiscounted  cash flows estimated to be generated by
those assets are less than the carrying amounts of those assets.

Stock-Based Compensation
         Compensation  expense is recorded  with respect to stock option  grants
and  restricted  stock  awards to  employees  using the  intrinsic  value method
prescribed by Accounting Principles Board Opinion No. 25 ("APB 25"). This method
calculates  compensation  expense on the  measurement  date as the excess of the
current  market  price of the  underlying  Company  stock  over the  amount  the
employee is required to pay for the shares,  if any.  The expense is  recognized
over the  vesting  period of the grant or award.  The Company has elected not to
adopt the fair value method of accounting for stock-based  compensation which is
encouraged,  but not required, by Statement of Financial Accounting Standards No
123,  "Accounting for Stock-Based  Compensation"  ("SFAS 123").  The Company has
adopted the  disclosure  requirements  of SFAS 123 in  preparing  its  financial
statement disclosures.

Accounting Standards to be Adopted
         Statement   of   Financial   Accounting   Standards   130,   "Reporting
Comprehensive  Income,"  ("SFAS 130") was issued in June,  1997.  This Statement
establishes  standards for reporting and display of comprehensive income and its
components in a full set of general-purpose financial statements. This Statement
requires  that all items that are  required to be  recognized  under  accounting
standards  as  components  of  comprehensive  income be  reported in a financial
statement  that is  displayed  with  the  same  prominence  as  other  financial
statements.  SFAS 130,  effective for fiscal years  beginning after December 15,
1997,  requires  reclassification  of financial  statements for earlier  periods
provided  for  comparative  purposes.  The  Company  currently  does not  expect
adoption of this  Statement  to have a material  effect on  financial  statement
presentation.

         Statement of Financial  Accounting  Standards 131,  "Disclosures  about
Segments of an Enterprise and Related  Information,"  ("SFAS 131") was issued in
June,  1997.  This  Statement  establishes  standards  for the way  that  public
business  enterprises  report  information  about  operating  segments in annual
financial  statements  and  requires  that  those  enterprises  report  selected
information  about  operating  segments in interim  financial  reports issued to
shareholders.  It also  establishes  standards  for  related  disclosures  about
products  and  services,  geographic  areas,  and  major  customers.  SFAS  131,
effective  for  fiscal  years  beginning  after  December  15,  1997,   requires
comparative  information  for previous  years to be restated to comply with SFAS
131's reporting requirements.  The Company currently does not expect adoption of
this Statement to have a material effect on financial statement  presentation or
related footnote disclosures.




<PAGE>


Note 2 - Investment Securities

      A summary of the amortized  cost,  unrealized  gains and losses and fair
values of held to maturity  investment  securities  at  December  31, 1997 and
1996 follows:


                                                    December 31, 1997
                                           ------------------------------------
                                           Amortized  Gross  Unrealized   Fair
                                             Cost     Gains    Losses     Value
                                           --------- ------- ----------- ------
        U.S. Government obligations..       $3,200   $    3    $    -    $3,203
        Obligations of state and
          political subdivisions.....          300        -         -       300 
                                            ------   ------    ------    ------
             Total...................       $3,500   $    3    $    -    $3,503
                                            ======   ======    ======    ======


                                                    December 31, 1996
                                           ------------------------------------
                                           Amortized  Gross  Unrealized   Fair
                                             Cost     Gains    Losses     Value
                                           --------- ------- ----------- ------
        U.S. Government obligations..       $2,025   $    -    $    3    $2,022
        Obligations of state and
          political subdivisions.....          414        1    $    2    $  413
                                            ------   ------    ------    ------ 
             Total...................       $2,439   $    1    $    5    $2,435
                                            ======   ======    ======    ======
                                            


      A comparison of the amortized  cost and fair value of the Company's held
to  maturity  investment  securities  at December  31,  1997 by maturity  date
follows:


                                            Amortized
                                              Cost      Fair Value
                                            ---------   ----------
         One year or less...............     $2,850       $2,853
         Two years through five years...        650          650
                                             ------       ------
         Total..........................     $3,500       $3,503
                                             ======       ======
                                             


      The Company's  investment  securities  are included in the  accompanying
consolidated balance sheets at December 31, 1997 and 1996 as follows.

                                                 December 31,
                                               ---------------
                                                1997     1996
                                               ------   ------
         Held-to-maturity investments
           -current portion................    $1,875   $  500
           Held-to-maturity investments....       650      989
         Investments pledged...............       975      950
                                               ------   ------
           Total...........................    $3,500   $2,439
                                               ======   ======
 

      Remaining  amounts  included in these balance sheet  captions  represent
certificates of deposit.

      The  Company  is  required  to  pledge   investments  to  various  state
insurance  departments as a condition to obtaining authority to do business in
certain  states.  The  Company  has  investments  pledged to state  regulatory
agencies as follows:
                                              December 31,
                                            ----------------
                                             1997      1996
                                            ------    ------
        Certificates of deposit..........   $1,797    $1,822
         Obligation of state and
         political subdivisions..........      300       300
         U. S. Government obligations....      675       650
                                            ------    ------
              Total                         $2,772    $2,772
                                            ======    ======
     

Note 3 - Property and Equipment

      Property and equipment is comprised of the following:

                                                             December 31,
                                           Estimated       ----------------
                                           Useful Life      1997      1996
                                           ------------    ------    ------
                                             
        Equipment, furniture and                   
            fixtures...................   3-10 years       $6,186    $5,283
        Computer software..............      5 years        2,324     2,087
        Building and improvements......     20 years        1,834     1,653
        Automotive.....................      3 years          231       213
        Land...........................                       110       110
                                                           ------    ------
                                                           10,685     9,346
         Accumulated depreciation......                    (7,091)   (6,391)
                                                           ------    ------ 
         Property and equipment, net...                    $3,594    $2,955
                                                           ======    ======

<PAGE>
  
Note 4 - Income Taxes

      The provision for income taxes consists of the following:

                                               Year Ended December 31,
                                              -------------------------
                                                1997     1996     1995
                                              -------  -------  -------
       Current...........................     $     -  $     -  $     -
       Deferred..........................      10,117    6,715    3,932
                                              -------  -------  -------
       Total provision for income taxes..     $10,117  $ 6,715  $ 3,932
                                              =======  =======  =======
              
  
  
A  reconciliation  of the statutory  Federal  income tax rate to the effective
income tax rate is as follows:

                                               Year Ended December 31,
                                               -----------------------
                                                1997     1996    1995
                                               ------   ------  ------
        Statutory Federal income tax     
          rate............................      34.0%   34.0%    34.0%
         Tax exempt interest..............       (.2)    (.2)     (.2)
         State income taxes and other.....       1.2     1.2      1.2
                                                ----    ----     ---- 
         Effective income tax rate........      35.0%   35.0%    35.0%
                                                ====    ====     ==== 
 




Deferred  tax  liabilities  and  assets  at  December  31,  1997  and 1996 are
comprised of the following:


                                                                December 31,
                                                          ---------------------
                                                            1997         1996
                                                          --------     --------
Deferred tax liabilities:
 Commissions advanced ..............................     $ 18,784      $ 10,772
 Depreciation ......................................            -           175
                                                         --------      --------
  Total deferred tax liabilities....................       18,784        10,947
                                                         --------      --------
 
Deferred tax assets:
  Expenses not yet deducted for tax purposes........          445           340
  Depreciation .....................................           14             -
  Net operating loss carryforward...................        5,099         4,198
  Capital loss carryforward ........................            -           654
  General Business Credit carryforward..............          325           325
  AMT Credit carryforward ..........................          366           366
                                                          -------        ------
  Total deferred tax assets ........................        6,249         5,883
  Valuation allowance for deferred tax assets.......       (3,936)       (4,220)
                                                          -------        ------ 
  Total net deferred tax assets.....................        2,313         1,663
                                                          -------        ------
  Net deferred liability ...........................     $(16,471)      $(9,284)
                                                         ========       ======= 

         A valuation  allowance  has been  established  for  deferred tax assets
representing   the  estimated  tax  benefit  of  the  General   Business  Credit
carryforward  and pre-1996 net operating loss  carryforwards as the Company does
not  believe  it is  more  likely  than  not  that  the  tax  benefits  of  such
carryforwards  will be realized.  The  valuation  allowance  decreased  $284,000
during the year ended  December  31, 1997 and  increased  $147,000  for the year
ended December 31, 1996.

         The Company  generated  tax losses of $2.6 million and $2.8 million for
the years ended December 31, 1997 and 1996,  respectively.  The Company believes
it will realize the approximate  $1.9 million future tax benefits from these tax
losses and has  appropriately  not provided a valuation  allowance  against this
amount.

         The  exercise  of stock  options  which  have  been  granted  under the
Company's  various  stock  option  plans  give  rise to  compensation  which  is
includable  in the taxable  income of the option  grantee and  deductible by the
Company for federal and state income tax  purposes.  Such  compensation  results
from increases in the fair market value of the Company's common stock subsequent
to the  date  of  grant  of  the  applicable  exercised  stock  options,  and in
accordance with Accounting Principles Board Opinion No. 25, such compensation is
not recognized as an expense for financial  accounting  purposes and the related
tax benefits, including the $1.9 million of future tax benefits of net operating
loss carryforwards, are recorded in capital in excess of par value.

         At December 31, 1997, the Company has net operating loss  carryforwards
for Federal  regular tax and alternative  minimum tax purposes of  approximately
$14.6 million and $14.2 million, respectively, expiring in 2001 through 2012. In
addition,  the  Company  has  general  business  and  rehabilitation  tax credit
carryforwards of approximately $325,000, expiring primarily in 1998 to 2001, and
an  alternative  minimum  tax credit  carryforward  of  $366,000  which does not
expire.

         The ability of the Company to utilize NOLs and tax credit carryforwards
to reduce  future  Federal  income  taxes of the  Company  is subject to various
limitations  under the Internal  Revenue Code of 1986,  as amended (the "Code").
The utilization of such carryforwards may be further limited upon the occurrence
of certain  capital  stock  transactions,  including the issuance or exercise of
rights to acquire stock,  the purchase or sale of stock by 5%  stockholders,  as
defined in  Temporary  Treasury  Regulations,  and the  offering of stock by the
Company during any three-year  period  resulting in an aggregate  change of more
than 50% ("Ownership Change") in the beneficial ownership of the Company. In the
event  of an  Ownership  Change,  Section  382 of the  Code  imposes  an  annual
limitation on the amount of a corporation's taxable income that can be offset by
those carryforwards.


Note 5 - Stockholders' Equity

         On February 27, 1995, all of the Company's remaining  outstanding $2.40
Cumulative Convertible Preferred Stock automatically converted into Common Stock
pursuant to its terms.  Approximately  3.9 million  shares of Common  Stock were
issued as a result of this conversion.

         Each share of $3.00 Cumulative  Convertible Preferred Stock is entitled
to receive cumulative cash dividends at the annual rate of $3 per share, payable
quarterly,  is convertible  into 2.5 shares of Common Stock and is redeemable at
the option of the  Company at $25 per share.  The $3.00  Cumulative  Convertible
Preferred Stock had a liquidation  value of $55,000 at December 31, 1997. During
1997 and 1996, $3.00 Cumulative  Convertible Preferred Stock consisting of 1,714
and 40 shares, respectively, were converted into 4,385 shares of Common Stock.

         Each  share  of  the   Special   Preferred   Stock  is  entitled  to  a
non-cumulative  annual  dividend  of $1.00 per share,  is  convertible  into 3.5
shares of Common Stock and is  redeemable at the option of the Company at $13.34
per share,  plus all accumulated  and unpaid  dividends.  The Special  Preferred
Stock had a  liquidation  value of $304,000 at December 31,  1997.  During 1997,
1996 and 1995,  Special  Preferred Stock consisting of 9,767,  12,812 and 14,841
shares, respectively, were converted into 130,970 shares of Common Stock.

         The  Company's  ability to pay  dividends  is  dependent in part on its
ability to derive dividends from its  subsidiaries.  The payment of dividends by
PPLCI is restricted under the Oklahoma Insurance Code to available surplus funds
derived  from  realized net  profits.  At December 31, 1997,  PPLCI did not have
funds  available  for payment of dividends  without the approval of the Oklahoma
Insurance Commissioner.

         At December 31, 1997, the Company had outstanding options to purchase a
total of 560,100  shares of the  Company's  Common Stock at an average  price of
$15.89 per share expiring at various periods through July, 2003.


Note 6 - Related Party Transactions

         The Company's Chairman is the owner of PPL Agency, Inc. ("Agency"). The
Company has agreed to indemnify  and hold harmless the Chairman for any personal
losses incurred as a result of his ownership of this  corporation and any income
earned by Agency  accrues to the Company.  The Company  provides  management and
administrative  services for Agency, for which it receives specified  management
fees and expense reimbursements.

         Agency's  financial  position and results of operations are included in
the  Company's   financial   statements  on  a  combined  basis.  Agency  earned
commissions,  net of amounts  paid  directly  to its agents by the  underwriter,
during 1997,  1996 and 1995 of $110,000,  $130,000 and  $120,000,  respectively,
through its sales of insurance products of an unaffiliated company. Agency had a
net loss for the year ended  December 31, 1997 of $12,500 and net income for the
year ended  December 31, 1996 and 1995 of $6,700 and $599,  respectively,  after
incurring  commissions  earned by the  Chairman of $50,000,  $49,000 and $45,000
respectively, and annual management fees of $72,000 paid to the Company.

         The Chairman  and his wife own  Stonecipher  Aviation  LLC ("SA").  The
Company has agreed to reimburse SA for certain expenses pertaining to trips made
by Company  personnel for Company business  purposes using aircraft owned by SA.
Such reimbursement represents the pro rata portion of direct operating expenses,
such as fuel,  maintenance,  pilot fees and landing fees, incurred in connection
with such  aircraft  based on the relative  number of flights  taken for Company
business  purposes  versus the  number of other  flights  during the  applicable
period.  No  reimbursement  is made for  depreciation,  capital  expenditures or
improvements  relating to such aircraft.  During 1997, the Company paid $192,000
to SA as reimbursement for such transportation expenses.

         An executive officer  (President) and director of the Company has loans
from the Company made in December 1992 and December 1996. The largest  aggregate
balance of these loans during the year ended December 31, 1997 was $296,000. The
outstanding  balance of these loans as of December 31, 1997 was $296,000.  These
loans  bear  annual  interest  at the rate of 3% in excess  of the  prime  rate,
adjusted on January 1 of each year, and are secured by commissions  due from the
Company.  This  individual  also  owns  interests  ranging  from  10%  to 67% in
corporations or partnerships  not affiliated with the Company but engaged in the
marketing of the Company's  Contracts and which earn  commissions  from sales of
Contracts.  These entities earned commissions,  net of amounts passed through as
commissions  to their  sales  agents,  during  1997,  1996 and 1995 of  $49,000,
$54,000 and $55,000, respectively.


Note 7 - Commitments and Contingencies

         Aggregate  rental  expense  under all  operating  leases  was  $17,000,
$27,000  and  $28,000  in  1997,  1996  and  1995,  respectively.  There  are no
significant operating lease commitments in effect at December 31, 1997.

         The Company is a named  defendant  in certain  lawsuits  arising in the
ordinary course of the Company's  business.  While the outcome of these lawsuits
cannot be predicted with certainty, the Company does not expect these matters to
have a material adverse effect on the Company's financial  condition,  liquidity
or results of operations.

Note 8 - Stock Options and Purchase Plan

         The Company has a stock option plan  ("Plan")  under which the Board of
Directors  ("Board")  or its  Stock  Option  Committee  ("Committee")  may grant
options to purchase shares of the Company's  common stock.  The Plan permits the
granting  of options to  directors,  officers  and  employees  of the Company to
purchase the Company's  common stock at not less than the fair value at the time
the options are granted.  The Plan  provides for option  grants to acquire up to
1,000,000  shares and permits the granting of incentive stock options as defined
under  Section 422 of the Internal  Revenue  Code at an exercise  price for each
option  equal to the market price of the  Company's  common stock on the date of
the grant and a maximum term of 10 years.  Options not  qualifying  as incentive
stock  options  under the Plan will have a maximum term of 15 years.  Vesting of
options  granted  under the Plan is  determined  by the Board or  Committee.  No
options may be granted under the Plan after December 12, 2005.

         The Plan  provides  for  automatic  grants of options  to  non-employee
directors of the Company.  Under the Plan, each incumbent  non-employee director
and any new non-employee director will receive options to purchase 10,000 shares
of common stock on March 1 of each year commencing March 1, 1996. The options to
be granted on March 1 of each year will be  immediately  exercisable as to 2,500
shares and will vest in  additional  increments of 2,500 shares on the following
June 1st,  September  1st,  and  December  1st in the year of grant,  subject to
continued  service by the  non-employee  director  during such periods.  Options
granted to non-employee directors under the Plan have an exercise price equal to
the closing price of the common stock on the date of grant.

        A summary of the status of the  Company's  Plan as of December 31, 1997,
1996 and 1995 and changes  during the years ending on those dates is presented
below:
<TABLE>
<CAPTION>

                                                 1997                      1996                     1995
                                         --------------------      --------------------     --------------------       
                                                     Weighted                  Weighted                 Weighted
                                                     Average                   Average                  Average
                                                     Exercise                  Exercise                 Exercise
                                         Shares       Price        Shares       Price       Shares       Price
<S>                                      <C>         <C>            <C>         <C>           <C>        <C>    
Outstanding at beginning of year.....     410,000    $   6.78       405,000     $  5.40       150,000    $   .58
Granted..............................     185,000       14.49        45,000       13.50       315,000       6.84
Exercised............................    (285,000)       5.55       (40,000)        .38       (60,000)       .90
Terminated...........................     (10,000)      16.00             -           -             -          -
                                          -------    --------       -------     -------       -------    -------               
Outstanding at end of year...........     300,000    $  12.39       410,000     $  6.78       405,000    $  5.40
                                          =======    ========       =======     =======       =======    =======
Options exercisable at year end......     290,000    $  12.27       385,000     $  6.18       405,000    $  5.40
                                          =======    ========       =======     =======       =======    =======

</TABLE>

<PAGE>

      The following table summarizes information about stock options
outstanding at December 31, 1997 issued pursuant to the Plan:

                                           
                                         Weighted Average     
 Range of Exercise        Number           Remaining          Weighted Average 
      Prices           Outstanding       Contractual Life      Exercise Price
- -------------------------------------------------------------------------------
      $.38                15,000              2.72                $  .38
 $8.13 - $10.38           85,000              3.02                  9.32
 $14.25 -$16.00          200,000              4.25                 14.60
                         -------              ----                ------
                         300,000              3.82                $12.39
                         =======              ====                ======



         The Company,  effective  July 3, 1995 and July 22, 1997,  adopted stock
option plans for its  marketing  associates  whereby the  associates  could earn
stock options based upon their production and recruiting efforts.  These options
were issued to  qualifying  associates  at each month end from July 1995 through
March 1996 and for the month of July 1997 based on the  month's  production  and
recruiting  results.  The exercise  price is equal to the closing stock price on
the last  trading  day of each  respective  month for all grants  from July 1995
through  March 1996 and the  exercise  price for the July 1997 grants was $27.00
(which exceeded  market).  The options granted from July 1995 through March 1996
expired  pursuant to their  terms on July 31,  1997 and the options  granted for
production  during July 1997 expire on July 31, 1998.  Activity related to these
plans is as follows:

<TABLE>
<CAPTION>

                                                     1997                      1996                     1995
                                             ---------------------    ---------------------    -----------------------    
                                                          Weighted                Weighted                   Weighted
                                                          Average                 Average                    Average
                                                          Exercise                Exercise                   Exercise
                                             Shares        Price        Shares      Price       Shares        Price
                                             ---------   ----------   ----------------------   ----------   ----------
<S>                                          <C>          <C>            <C>        <C>          <C>          <C> 
Outstanding at beginning of year........      350,092     $  10.00       298,225    $   8.02           -      $  -
Granted.................................      100,000        27.00       177,133       12.50     299,785         8.02
Exercised...............................     (135,125)       10.26       (70,516)       8.95      (1,560)        7.03
Terminated..............................     (213,617)       10.01       (54,750)       8.63           -            -
                                             --------     --------       -------    --------     -------      -------              
Outstanding at end of year..............      101,350     $  26.54       350,092    $  10.00     298,225      $  8.02
                                             ========     ========       =======    ========     =======      =======
Options exercisable at year end.........      101,350     $  26.54       350,092    $  10.00     298,225      $  8.02
                                             ========     ========       =======    ========     =======      =======

</TABLE>

                                        Weighted Average
 Range of Exercise      Number             Remaining           Weighted Average
    Prices           Outstanding       Contractual Life         Exercise Price
 -----------------  --------------   --------------------    -------------------
           
                      
      $8.25               2,500              2.96                   $ 8.25
      $27.00             98,850               .58                    27.00
                        -------             -----                   ------
                        101,350               .64                   $26.54
                        =======             =====                   ======




<PAGE>


         In  addition  to those  options  issued  pursuant to the Plan and those
options issued to marketing  associates in the two preceding tables, the Company
has other  options  outstanding.  A summary of the status of such  options as of
December  31, 1997,  1996 and 1995 and changes  during the years ending on those
dates is presented below:

<TABLE>
<CAPTION>
                                                 1997                       1996                        1995
                                         --------------------      -----------------------      ----------------------
                                                     Weighted                    Weighted                     Weighted
                                                     Average                     Average                      Average
                                                     Exercise                    Exercise                     Exercise
                                         Shares       Price         Shares        Price         Shares         Price
                                         ---------  ----------     ---------    ----------      -----------  ----------
<S>                                      <C>         <C>           <C>           <C>            <C>           <C>    
Outstanding at beginning of year.....     245,050    $   1.00      1,029,656     $  1.47        3,995,781     $  2.01
Granted..............................     144,000       17.12              -           -            5,000        2.69
Exercised............................    (230,300)        .96       (784,606)       1.62       (2,971,125)       2.20
Terminated...........................           -           -              -           -                -           -
                                          -------    --------      ---------     -------        ---------     -------
Outstanding at end of year...........     158,750    $  15.69        245,050     $  1.00        1,029,656     $  1.47
                                          =======    ========      ========      =======        =========     =======
Options exercisable at year end......     158,750    $  15.69        245,050     $  1.00        1,029,656     $  1.47
                                          =======    ========      =========     =======        =========     =======

</TABLE>

     The following table summarizes  information  about stock options other than
those  included in the Plan or issued to  marketing  associates  outstanding  at
December 31, 1997:


                                          
                                         Weighted Average
 Range of Exercise         Number           Remaining          Weighted Average
     Prices             Outstanding      Contractual Life       Exercise Price
   $.50 - $2.69             14,750             1.55                $  1.73
 $16.75 - $19.00           144,000             4.55                  17.13
                           -------            -----                -------
                           158,750             4.28                $ 15.69
                           =======            =====                =======





         Statement of Financial  Accounting  Standards No. 123,  "Accounting for
Stock Based  Compensation"  ("SFAS  123")  establishes  a fair value  method and
disclosure standards for stock-based employee compensation arrangements, such as
stock purchase plans and stock options. It also applies to transactions in which
an entity  issues  its equity  instruments  to acquire  goods or  services  from
nonemployees,  requiring that such  transactions  be accounted for based on fair
value.  As  allowed  by SFAS 123,  the  Company  will  continue  to  follow  the
provisions   of  Accounting   Principles   Board  Opinion  No.  25  and  related
interpretations for its employee compensation arrangements, and disclose the pro
forma  effects of applying  SFAS 123. Had  compensation  cost for the  Company's
employee  related stock option plans been determined  based on the fair value at
the grant  dates for awards  under the Plan  consistent  with the method of SFAS
123,  the  Company's  net income and  earnings per share for 1997 and 1996 would
have been reduced to the pro forma amounts indicated below:

                                                  1997       1996
                                                 ------     ------
             Net income  applicable to common
             stockholders:
                As reported..................   $18,790    $12,455
                Pro forma....................   $17,667    $12,227
             

             Basic earnings per common share:
                As reported..................   $   .85    $   .58
                Pro forma....................   $   .80    $   .57

             Diluted earnings per common
               share:
                As reported..................   $   .83    $   .56
                Pro forma....................   $   .78    $   .55


         The estimated fair value of options  granted to employees was estimated
on the date of grant  using the  Black-Scholes  option  pricing  model  with the
following  weighted-average  assumptions  used:  no  dividend  yield;  risk-free
interest  rate of 5.00%;  expected life of 5 years;  and expected  volatility of
30%.

         In accordance with SFAS 123, the Company recorded  compensation expense
related to the issuance of stock  options to marketing  associates  of $100,000,
$318,000 and $76,000  during  1997,  1996 and 1995,  respectively.  The weighted
average  fair value of options  granted that met the minimum  exercise  criteria
during 1997 was $1.07 per share.  The fair value of each stock  option  grant to
marketing   associates  was  measured  on  the  date  of  the  grant  using  the
Black-Scholes   option  pricing  model  with  the  following   weighted  average
assumptions used: no dividend yield;  risk-free interest rate of 5.00%; expected
life of 1 year; and expected volatility of 30%.

         During 1988,  the Company  adopted an employee  stock  ownership  plan.
Under the plan,  employees may elect to defer a portion of their compensation by
making   contributions   to  the  plan.  Up  to  seventy-five   percent  of  the
contributions  made by employees may be used to purchase  Company  common stock.
The Company,  at its option,  may make matching  contributions  to the plan, and
recorded  expense  during  1997,  1996 and 1995 of $55,785,  $46,176 and $39,150
based on contributions of Company stock of 3,000 shares, 5,100 shares and 20,000
shares, respectively.


Note 9 - Earnings Per Share

         The Company has adopted Statement of Financial Accounting Standards No.
128,  "Earnings Per Share," and has restated  earnings per share for all periods
presented in accordance with that Statement.

         Basic  earnings  per common  share are  computed by dividing net income
applicable to common  stockholders  by the weighted  average number of shares of
Common Stock outstanding during the year.

         Diluted  earnings  per common share are computed by dividing net income
applicable to common  stockholders  by the weighted  average number of shares of
common stock and common stock equivalents outstanding during the year. The $3.00
Cumulative  Convertible  Preferred stock is not included in the weighted average
number  of  common  shares   outstanding   since  such  shares  are   considered
antidilutive  and therefore  ignored in the computation of diluted  earnings per
share.  Special  Preferred  Stock is  considered  to be a dilutive  common stock
equivalent  and the  number of shares  issuable  on  conversion  of the  Special
Preferred  Stock is added to the weighted  average number of common shares.  The
weighted  average  number of common  shares is also  increased  by the number of
shares  issuable  on the  exercise of  warrants  and options  less the number of
common shares assumed to have been purchased with the proceeds from the exercise
of the options  and  warrants  pursuant  to the  treasury  stock  method;  those
purchases are assumed to have been made at the average price of the common stock
during the respective  period.  Additionally,  the $2.40 Cumulative  Convertible
Preferred  Stock,  which was actually  converted during 1995, is assumed to have
been  converted  at the  beginning  of 1995  and the  respective  dividends  are
included in determining net income applicable to common stockholders.


<PAGE>

                                                        Year Ended December 31,
                                                      -------------------------
                                                       1997     1996     1995
                                                      ------   ------   -------

Basic Earnings Per Share:

Earnings:
- --------- 
Net income applicable to common stockholders......... $18,777  $12,455  $ 7,187
                                                      =======  =======  =======

Shares:
- -------
Weighted average shares outstanding..................  22,127   21,332   18,947
                                                      =======  =======  =======
Basic earnings per common share...................... $   .85  $   .58  $   .38
                                                      =======  =======  =======

Diluted Earnings Per Share:

Earnings:
- ---------
Net income applicable to common stockholders......... $18,777  $12,455   $7,187
Add: Dividends on assumed conversion of preferred         
  stock..............................................       -        -      110
                                                      -------  -------   ------
Income available to common stockholders and assumed   
  conversions........................................ $18,777  $12,455   $7,297
                                                      =======  =======   ======


Shares:
- -------
Weighted average shares outstanding..................  22,127   21,332   18,947
Assumed conversion of preferred stock................     109      142      827
Assumed exercise of options and warrants.............     339      845    1,634
                                                      -------  -------  -------
Weighted average number of shares, as adjusted.......  22,575   22,319   21,408
                                                      =======  =======  =======
Diluted earnings per common share.................... $   .83  $   .56  $   .34
                                                      =======  =======  =======





Note 10 - Selected Quarterly Financial Data (Unaudited)

      Following is a summary of the  unaudited  interim  results of operations
for the years ended December 31, 1997 and 1996.

                                           Selected Quarterly Data
                                   (In thousands except per share amounts)

                                  Income     
                                  before             Basic earnings    Diluted 
                                  income     Net      per common    earnings per
                       Revenues   taxes     Income      share       common share
                       --------  --------  --------  -------------  ------------
   1997
   ----
   First quarter....   $19,725    $6,124     $3,981        $.18          $.18
   Second quarter...    22,199     6,700      4,355         .20           .19
   Third quarter....    24,199     7,667      4,983         .22           .22
   Fourth quarter...    26,345     8,416      5,471         .24           .24

   1996
   ----
   First quarter....   $12,354    $3,954     $2,566        $.12          $.12
   Second quarter...    14,796     4,862      3,156         .15           .14
   Third quarter....    15,760     5,006      3,251         .15           .15
   Fourth quarter...    17,036     5,363      3,482         .16           .16






<PAGE>


ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
- ----------------------------------------------------------------------
           AND FINANCIAL DISCLOSURE
           ------------------------

None.

                                    PART III

In accordance  with the  provisions  of General  Instruction  G(3),  information
required  by Items 10,  11, 12 and 13 of Form  10-K are  incorporated  herein by
reference  to  the  Company's   Proxy   Statement  for  the  Annual  Meeting  of
Shareholders to be filed prior to April 30, 1998.


                                     PART IV

ITEM 14.     EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K
- -----------------------------------------------------------------------------

(a) The following documents are filed as part of this report:
         (1) Financial   Statements:   See  Index  to   Consolidated   Financial
             Statements and Consolidated  Financial Statement Schedule set forth
             on page 20 of this report.
         (2) Financial Statement Schedule:  See Index to Consolidated  Financial
             Statements and Consolidated  Financial Statement Schedule set forth
             on page 20 of this report.
         (3) Exhibits:  For a list of the  documents  files as  exhibits to this
             report,  see the Exhibit  Index  following  the  signatures to this
             report.

(b)  Reports on Form 8-K:  The  Company  filed no reports on Form 8-K during the
quarter ended December 31, 1997.


<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                            PRE-PAID LEGAL SERVICES, INC.

Date: February 13, 1998                     By:  /s/ Randy Harp
                                            ------------------------------------
                                                 Randy Harp
                                                 Chief Financial Officer and
                                                 Chief Operating Officer


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
registrant and in the capacities and on the dates indicated.


            Name                         Position                   Date

/s/ Harland C. Stonecipher      Chairman of the Board of     February 13, 1998
- -----------------------------    Directors (Principal         
    Harland C. Stonecipher       Executive Officer)


/s/ Wilburn L. Smith            President and Director       February 13, 1998
- -----------------------------    
    Wilburn L. Smith


/s/ Kathleen S. Pinson          Vice President, Controller   February 13, 1998
- -----------------------------    and Director, (Principal
    Kathleen S. Pinson           Accounting Officer)       
                                       

/s/ Randy Harp                  Chief Operating Officer,     February 13, 1998
- -----------------------------    Chief Financial Officer       
    Randy Harp                   and Director (Principal 
                                 Financial Officer)


/s/ Peter K. Grunebaum          Director                     February 13, 1998
- -----------------------------
    Peter K. Grunebaum


/s/ Francis A. Tarkenton        Director                     February 13, 1998
- -----------------------------
    Francis A. Tarkenton



<PAGE>


                                   SCHEDULE II
                        PRE-PAID LEGAL SERVICES, INC.
                Consolidated Valuation And Qualifying Accounts
                        Years ended December 31, 1997
                              (Amounts in 000's)

                                                  Additions
                                       Balance     Charged  
                                        at         to Cost               Balance
                                      Beginning     and                  at End
        Description                   of Year     Expenses  Deductions   of Year
 -------------------------------------------------------------------------------
                                      
  Allowance for unrecoverable
  commission advances - 
   (non-current):

  December 31, 1997                      $3,444     $ 300          -      $3,744
                                         ======     =====       =====     ======
  December 31, 1996                      $2,669     $ 775          -      $3,444
                                         ======     =====       =====     ======
  December 31, 1995                      $2,469     $ 200          -      $2,669
                                         ======     =====       =====     ======
  

<PAGE>


                                INDEX TO EXHIBITS



Exhibit No.                               Description
- -----------                              -------------
   
3.1        Amended and Restated  Certificate of Incorporation of the Company, as
           amended  (Incorporated  by reference to Exhibit 4.1 of the  Company's
           Report on Form 8-K dated January 10, 1997)

3.2        Amended  and  Restated  Bylaws  of  the  Company   (Incorporated   by
           reference  to Exhibit  3.1 of the  Company's  Report on Form 10-Q for
           the period ended September 30, 1996)

*10.1      Employment  Agreement  effective  January 1, 1993 between the Company
           and Harland C.  Stonecipher  (Incorporated  by  reference  to Exhibit
           10.1 of the  Company's  Annual  Report  on Form  10-KSB  for the year
           ended December 31, 1992)

*10.2      Agreements  between  Shirley  Stonecipher,  New York  Life  Insurance
           Company and the Company  regarding  life  insurance  policy  covering
           Harland C.  Stonecipher  (Incorporated  by reference to Exhibit 10.21
           of the  Company's  Annual  Report  on Form  10-K for the  year  ended
           December 31, 1985)

*10.3      Amendment  dated  January 1, 1993 to Split Dollar  Agreement  between
           Shirley  Stonecipher and the Company  regarding life insurance policy
           covering  Harland  C.  Stonecipher   (Incorporated  by  reference  to
           Exhibit 10.3 of the  Company's  Annual  Report on Form 10-KSB for the
           year ended December 31, 1992)

*10.4      Form of New  Business  Generation  Agreement  Between the Company and
           Harland C.  Stonecipher  (Incorporated  by reference to Exhibit 10.22
           of the  Company's  Annual  Report  on Form  10-K for the  year  ended
           December 31, 1986)

*10.5      Amendment to New Business  Generation  Agreement  between the Company
           and Harland C. Stonecipher  effective January,  1990 (Incorporated by
           reference to Exhibit  10.12 of the  Company's  Annual  Report on Form
           10-KSB for the year ended December 31, 1992)

*10.6      Stock Option Plan,  as amended and  restated  effective  December 12,
           1995  (Incorporated  by reference  to Exhibit  10.6 of the  Company's
           Annual Report on Form 10-KSB for the year ended December 31, 1995)

*10.7      Demand Note of Wilburn L. Smith and Carol Smith  dated  December  11,
           1992 in favor of the Company  (Incorporated  by  reference to Exhibit
           10.15 of the Company's Form SB-2 filed February 8, 1994)

*10.8      Demand Note of Wilburn L. Smith and Carol Smith  dated  December  31,
           1996 in favor of the Company

*10.9      Security  Agreement  between the Company,  Wilburn L. Smith and Carol
           Smith dated December 11, 1992  (Incorporated  by reference to Exhibit
           10.16 of the Company's Form SB-2 filed February 8, 1994)

*10.10     Letter  Agreements  dated July 8, 1993 and March 7, 1994  between the
           Company and Wilburn L. Smith  (Incorporated  by  reference to Exhibit
           10.17  of the  Company's  Form  10-KSB  filed  for  the  year  ending
           December 31, 1993)

*10.11     Stock  Option  Agreement  dated May 13, 1997  between the Company and
           Francis A.  Tarkenton  (Incorporated  by reference to Exhibit 10.1 of
           the  Company's  Quarterly  Report on Form 10-Q for the quarter  ended
           June 30, 1997)

11.1       Statement of Computation of Per Share Earnings

21.1       List of Subsidiaries of the Company

23.1       Consent of Deloitte & Touche LLP

27.1       Financial Data Schedule

____________________
* ....Constitutes a management  contract or  compensatory  plan or arrangement
required to be filed as an exhibit to this report.





                                  EXHIBIT 10.8



<PAGE>




                                 PROMISSORY NOTE



$224,700.00                                              Date: December 31, 1996


         FOR VALUE RECEIVED, I, waiving grace and protest, promise to pay to the
order of Pre-Paid Legal Services,  Inc., an Oklahoma  corporation (the "Payee"),
at 321 East Main Street, Ada, Oklahoma, (or at such other place as the Payee may
designate  in writing) the  principal  sum of Two Hundred  Twenty Four  Thousand
Seven  Hundred  dollars  ($224,700.00)  together with interest from December 31,
1996, on the unpaid principal at the rate of eleven and one-half percent (11.5%)
annually.

         The unpaid  principal and accrued  interest shall be payable in full on
December 31, 1998 (the "Due  Date").  All payments on this Note shall be applied
first in payment of accrued interest and any remainder in payment of principal.

         The undersigned agrees that if, and as often as, this Note is placed in
the hands of an  attorney  for  collection  or to defend or  enforce  any of the
holder's rights hereunder, the undersigned will pay to the holder its reasonable
attorney's fees,  together with all court costs and other expenses of collection
paid by such holder.

         The  Promisor  reserves  the right to prepay  this Note (in whole or in
part) prior to the Due Date with no prepayment penalty.

         No renewal or extension of this Note,  delay in enforcing  any right of
the Payee under this Note,  or assignment by Payee of this Note shall affect the
liability  of the  Promisor(s).  All  rights  of the Payee  under  this Note are
cumulative and may be exercised  concurrently  or  consecutively  at the Payee's
option.

         This Note shall be construed in  accordance  with the laws of the State
of Oklahoma.

         If any one or more of the  provisions of this Note are determined to be
unenforceable,  in whole or in part,  for any reason,  the remaining  provisions
shall remain fully operative.

         All  payments of  principal  and interest on this Note shall be paid in
the legal currency of the United States.



                                      Effective the 31st day of December, 1996,


                                      By:  /s/ Wilburn L. Smith
                                      -----------------------------------------
                                           Wilburn L. Smith
                                                                   ("Promisor")
                                     



                                  EXHIBIT 11.1


<PAGE>



                                  EXHIBIT 11.1

                        PRE-PAID LEGAL SERVICES, INC.
                Statement re Computation of Per Share Earnings
                     (In 000's except per share amounts)



<TABLE>
<CAPTION>
                                                             Year Ended December 31,
                                                             -----------------------
                                                              1997     1996     1995
                                                              ----     ----     ----

BASIC EARNINGS PER SHARE:



Computation for Statement of Income
- -----------------------------------

Earnings:
<S>                                                          <C>      <C>       <C>

Net income applicable to common stockholders (a).........    $18,777  $12,455  $7,187
                                                             =======  =======  ======



Shares:
- -------
Weighted average shares outstanding, (net of 747 shares 
  of treasury stock) disregarding exercise of options or 
  conversion of preferred stock..........................    22,127   21,332   18,947
                                                            =======  =======  =======

Earnings per common share (a)............................   $   .85  $   .58  $   .38
                                                            =======  =======  =======




DILUTED EARNINGS PER SHARE:

Computation for Statement of Income Earnings:
- ---------------------------------------------

Net income applicable to common stockholders (a)............ $18,777  $12,455  $7,187
Add: Dividends on assumed conversion of preferred stock.....      -        -      110
                                                             -------  -------  ------
Net income, as adjusted..................................... $18,777  $12,455  $7,297
                                                             =======  =======  ======

Shares:
Weighted average shares outstanding, (net of 747 shares of
  treasury stock)                                              
  disregarding exercise of options or conversion of           
  preferred stock...........................................  22,127   21,332  18,947
Assumed dilutive conversion of preferred stock..............     109      142     827
Assumed exercise of options and warrants based on the
  treasury stock method using average market price..........     339      845   1,634
                                                              ------   ------  ------
Weighted average number of shares, as adjusted..............  22,575   22,319  21,408
                                                              ======   ======  ======

Earnings per share - assuming dilution (a).................. $  .83   $  .56   $  .34
                                                             ======   ======   ======


</TABLE>

(a) These amounts agree with the related amounts in the statements of income.







                                  EXHIBIT 21.1

<PAGE>



                                  EXHIBIT 21.1

                          PRE-PAID LEGAL SERVICES, INC.
                           Subsidiaries of Registrant



                                                                  Percentage of
                                                 State of         Ownership by
       Name of Subsidiary                     Incorporation         Registrant
      --------------------                   ---------------     ---------------

Pre-Paid Legal Casualty, Inc.                    Oklahoma              100%

American Legal Services, Inc.                    Oklahoma              100%

Pre-Paid Legal Services, Inc. of Florida         Oklahoma              100%

C & A Investments, Inc.                          Oklahoma              100%

Pre-Paid Legal Administrators, Inc.              Oklahoma              100%

Justice 900, Inc.                                Oklahoma              100%

Legal Service Plans of Virginia, Inc.            Virginia              100%

National Pre-Paid Legal Services of              Georgia          100% owned by
    Mississippi, Inc.                                             Pre-Paid Legal
                                                               Services, Inc. of
                                                                     Florida

Pre-Paid Legal Services of Tennessee, Inc.      Tennessee         100% owned by
                                                                  Pre-Paid Legal
                                                                  Casualty, Inc.





                                  EXHIBIT 23.1


<PAGE>






INDEPENDENT AUDITORS' CONSENT

We consent to the  incorporation  by reference in Registration  Statements No.
33-82144  and  No.  33-62663  on  Form  S-8 and  Registration  Statements  No.
33-62661,  No.  333-15047,  No.  333-31069  and No.  333-40723  on Form S-3 of
Pre-Paid Legal Services,  Inc. of our report dated February 12, 1998 appearing
in this Annual Report on Form 10-K of Pre-Paid  Legal  Services,  Inc. for the
year ended December 31, 1997.





Deloitte & Touche LLP
Tulsa, Oklahoma


February 17, 1998


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     The schedule contains summary financial information extracted from
     the December 31, 1997 financial statements contained in Form 10-K
     and is qualified in its entirety by reference to such financial statements.
</LEGEND>
<CIK>                         0000311657                        
<NAME>                        Pre-Paid Legal Services, Inc.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. Dollars
       
<S>                                            <C>
<PERIOD-TYPE>                                  YEAR
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-START>                                 JAN-01-1997
<PERIOD-END>                                   DEC-31-1997
<EXCHANGE-RATE>                                1
<CASH>                                         21,803
<SECURITIES>                                   4,242
<RECEIVABLES>                                  2,399
<ALLOWANCES>                                   0
<INVENTORY>                                    0
<CURRENT-ASSETS>                               44,149
<PP&E>                                         3,594
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 91,902
<CURRENT-LIABILITIES>                          4,903
<BONDS>                                        0
                          0
                                    26
<COMMON>                                       232
<OTHER-SE>                                     70253
<TOTAL-LIABILITY-AND-EQUITY>                   91,912
<SALES>                                        76,688
<TOTAL-REVENUES>                               92,468
<CGS>                                          0
<TOTAL-COSTS>                                  63,561
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                28,907
<INCOME-TAX>                                   10,117
<INCOME-CONTINUING>                            18,790
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   18,777
<EPS-PRIMARY>                                  .85
<EPS-DILUTED>                                  .83
        



</TABLE>


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