PRE PAID LEGAL SERVICES INC
10-Q, 1998-05-05
INSURANCE CARRIERS, NEC
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                               UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)

(X)  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 For the quarterly period ended March 31, 1998

                                       or

( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934

     For the transition period from __________ to __________

Commission File Number:    1-9293

          --------------------------------------------------------------


                          PRE-PAID LEGAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)

               Oklahoma                                      73-1016728
   (State or other jurisdiction of                       (I.R.S. Employer
    incorporation or organization)                      Identification No.)


         321 East Main Street
            Ada, Oklahoma                                    74821-0145
(Address of principal executive offices)                     (Zip Code)

                                 (580) 436-1234
              (Registrants' telephone number, including area code)

         --------------------------------------------------------------


      Indicate by check mark  whether the  registrant  (1) has filed all reports
           required  to be  filed  by  Section  13 or  15(d)  of the  Securities
           Exchange  Act of 1934  during  the  preceding  12 months (or for such
           shorter  period  that  the  registrant  was  required  to  file  such
           reports),  and (2) has been subject to such filing  requirements  for
           the past 90 days. Yes  X   No ____
           
      Indicate the number of shares  outstanding of each of the issuer's classes
of common stock as of May 4, 1998:

       Common Stock                $.01 par value              22,429,627


<PAGE>






                          PART I. FINANCIAL INFORMATION



                          ITEM 1. FINANCIAL STATEMENTS
                                  --------------------




                                                

<PAGE>



                          PRE-PAID LEGAL SERVICES, INC.
                           CONSOLIDATED BALANCE SHEETS
                      (Amounts in 000's, except par values)

                                     ASSETS
                                                        March 31,   December 31,
                                                          1998          1997
                                                       ----------   ------------
                                                       (Unaudited)
Current assets:
  Cash and cash equivalents............................. $ 21,044     $ 21,803
  Held-to-maturity investments - current portion........    6,992        4,242
  Accrued Contract income...............................    2,614        2,399
  Commission advances - current portion.................   17,813       15,705
                                                         --------     --------
    Total current assets................................   48,463       44,149
Held-to-maturity investments............................    1,500          650
Investments pledged.....................................    3,122        2,772
Commission advances, net................................   41,884       38,038
Property and equipment, net.............................    3,746        3,594
Other...................................................    3,074        2,709
                                                         --------     --------
    Total assets........................................ $101,789     $ 91,912
                                                         ========     ========



                     LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Contract benefits..................................... $  2,930     $  2,649
  Accounts payable and accrued expenses.................    2,758        2,281
                                                         --------     --------
    Total current liabilities...........................    5,688        4,930
Deferred income taxes...................................   19,449       16,471
                                                         --------     --------
    Total liabilities...................................   25,137       21,401
                                                         --------     --------

Stockholders' equity:
  Preferred stock, $1 par value; authorized 400 shares;
   issued and outstanding as follows:
    $3.00 Cumulative Convertible Preferred Stock,
    3 shares authorized, issued and outstanding at 
    March 31, 1998 and December 31, 1997; liquidation 
    value of $55 at March 31, 1998 and 
    December 31, 1997...................................        3            3
  Special preferred stock, $1 par value; authorized
    500 shares, issued and outstanding in one series
    designated as follows:
     $1.00 Non-Cumulative Special Preferred Stock,
     23 shares authorized, issued and outstanding at
     March 31, 1998 and December 31, 1997; liquidation
     value of $304 at March 31, 1998 and 
     December 31, 1997..................................       23           23
  Common stock, $.01 par value; 100,000 shares
     authorized; 23,169 and 23,151 issued at
     March 31, 1998 and December 31, 1997...............      232          232
  Capital in excess of par value........................   47,610       47,303
  Retained earnings.....................................   30,961       25,127
  Less: Treasury stock at cost; 747 shares..............   (2,177)      (2,177)
                                                         --------     -------- 
   Total stockholders' equity...........................   76,652       70,511
                                                         --------     --------
    Total liabilities and stockholders' equity.......... $101,789     $ 91,912
                                                         ========     ========






  The accompanying notes are an integral part of these financial statements.

<PAGE>


                       PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF INCOME
                 (Amounts in 000's, except per share amounts)
                                 (Unaudited)

                                                          Three Months Ended
                                                               March 31,
                                                          ------------------
                                                            1998      1997
                                                          --------  --------
Revenues:
  Contract premiums................................      $ 23,953   $ 16,219
  Associate services ..............................         3,731      2,700
  Interest income .................................           501        381
  Other ...........................................           612        425
                                                         --------   --------
                                                           28,797     19,725
                                                         --------   --------
Costs and expenses:
  Contract benefits ...............................         7,979      5,447
  Commissions .....................................         5,097      3,483
  General and administrative ......................         2,661      1,888
  Associate services and direct marketing .........         3,676      2,289
  Depreciation ....................................           205        161
  Premium taxes ...................................           365        333
                                                         --------   --------
                                                           19,983     13,601
 
Income before income taxes.........................         8,814      6,124
Provision for income taxes.........................         2,978      2,143
                                                         --------   --------
Net income.........................................         5,836      3,981
Less dividends on preferred shares.................             2          3
                                                         --------   --------
Net income applicable to common stockholders.......      $  5,834   $  3,978
                                                         ========   ========
 
Basic earnings per common share....................      $    .26   $    .18
                                                         ========   ========
Diluted earnings per common share..................      $    .26   $    .18
                                                         ========   ========










  The accompanying notes are an integral part of these financial statements.

<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (Amounts in 000's)
                                 (Unaudited)

                                                             Three Months Ended
                                                                  March 31,
                                                             ------------------
                                                               1998      1997
                                                             --------  --------
Cash flows from operating activities:
Net income..............................................     $  5,836  $  3,981
Adjustments to reconcile net income to net cash provided
  by operating activities:
  Provision for deferred income taxes...................        2,978     2,143
  Depreciation and amortization.........................          205       161
  Increase in accrued Contract income...................         (215)     (141)
  Increase in commission advances.......................       (5,954)   (4,601)
  (Increase) decrease in other assets...................         (365)       28
  Increase in Contract benefits.........................          281       222
  Increase in accounts payable and accrued expenses ....          477       469
                                                             --------   -------
    Net cash provided by operating activities...........        3,243     2,262
                                                             --------   -------
 
Cash flows from investing activities:
  Additions to property and equipment...................         (357)     (138)
  Purchases of investments..............................       (4,350)        -
  Maturities of investments.............................          400         -
                                                             --------   ------- 
    Net cash used in investing activities...............       (4,307)     (138)
                                                             --------   ------- 
 
Cash flows from financing activities:
  Proceeds from sale of common stock....................          307       449
  Dividends paid on preferred stock.....................           (2)       (3)
                                                             --------   ------- 
    Net cash provided by financing activities...........          305       446
                                                             --------   -------
Net increase (decrease) in cash and unpledged cash 
   equivalents .........................................         (759)    2,570
Cash and cash equivalents at beginning of period .......       21,803    14,831
                                                             --------   -------
Cash and cash equivalents at end of period .............     $ 21,044  $ 17,401
                                                             ========  ========

Supplemental disclosure of cash flow information:
  Cash paid for interest................................     $      -  $      3
                                                             ========  ========
  Cash paid for income taxes............................     $      -  $      -
                                                             ========  ======== 
 







     The accompanying notes are an integral part of these financial statements.



<PAGE>



                          PRE-PAID LEGAL SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

        The  consolidated  balance  sheet as of March 31, 1998,  and the related
statements of income and of cash flows for the  three-month  periods ended March
31, 1998 and 1997 are unaudited;  in the opinion of management,  all adjustments
necessary  for a fair  presentation  of  such  financial  statements  have  been
included.

        These financial  statements and notes are prepared pursuant to the rules
and regulations of the Securities and Exchange  Commission for interim reporting
and should be read in conjunction  with the Company's  financial  statements and
notes included in the 1997 Annual Report on Form 10-K.

        The  preparation  of financial  statements in conformity  with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

         New Accounting Standards
        Statement   of   Financial    Accounting   Standards   130,   "Reporting
Comprehensive  Income,"  ("SFAS 130") was issued in June,  1997.  This Statement
establishes  standards for reporting and display of comprehensive income and its
components in a full set of general-purpose financial statements. This Statement
requires  that all items that are  required to be  recognized  under  accounting
standards  as  components  of  comprehensive  income be  reported in a financial
statement  that is  displayed  with  the  same  prominence  as  other  financial
statements.  SFAS 130,  effective for fiscal years  beginning after December 15,
1997,  requires  reclassification  of financial  statements for earlier  periods
provided for comparative purposes.  Adoption of this Statement effective January
1, 1998 did not affect the Company's financial statement presentation.

        Statement of Financial  Accounting  Standards  131,  "Disclosures  about
Segments of an Enterprise and Related  Information,"  ("SFAS 131") was issued in
June,  1997.  This  Statement  establishes  standards  for the way  that  public
business  enterprises  report  information  about  operating  segments in annual
financial  statements  and  requires  that  those  enterprises  report  selected
information  about  operating  segments in interim  financial  reports issued to
shareholders.  It also  establishes  standards  for  related  disclosures  about
products  and  services,  geographic  areas,  and  major  customers.  SFAS  131,
effective  for  fiscal  years  beginning  after  December  15,  1997,   requires
comparative  information  for previous  years to be restated to comply with SFAS
131's reporting requirements.  The Company currently does not expect adoption of
this Statement to have a material effect on financial statement  presentation or
related footnote  disclosures.  SFAS 131 is not effective for interim  financial
statements in the initial year of its application.



ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
           RESULTS OF OPERATIONS

Forward Looking Statements
         All statements in this report  concerning the Company other than purely
historical  information,  including,  but not limited to, statements relating to
the  Company's  future  plans and  objectives,  expected  operating  results and
assumptions   relating  to  future   performance   constitute   "Forward-Looking
Statements" within the meaning of Section 21E of the Securities  Exchange Act of
1934 and are based on the Company's  historical  operating  trends and financial
condition  as of March 31, 1998 and other  information  currently  available  to
management. The Company cautions that the Forward-Looking Statements are subject
to all the risks and uncertainties  incident to its business,  including but not
limited  to  risks  relating  to  the  marketing  of  its  Contracts,   Contract
persistency,  regulation  and  competition  risks and the risk  relating  to the
continued active  participation of its principal  executive officer,  Harland C.
Stonecipher.  Moreover,  the Company may make  acquisitions  or  dispositions of
assets or  businesses,  enter  into new  marketing  arrangements  or enter  into
financing  transactions.  None of these can be  predicted  with  certainty  and,
accordingly,  are not taken  into  consideration  in any of the  Forward-Looking
Statements  made herein.  For all of the foregoing  reasons,  actual results may
vary materially from the Forward-Looking Statements.

Results of Operations

         The Company  reported net income  applicable  to common  shares of $5.8
million,  or $.26 per diluted common share, for the three months ended March 31,
1998, up 45% from net income  applicable  to common  shares of $4.0 million,  or
$.18 per diluted common share,  for the same period of 1997. The increase in the
net income  applicable  to common  shares for the 1998 period is  primarily  the
result of increases in every revenue category for 1998 as compared to 1997.

         Contract  premiums  totaled $24.0 million during the three months ended
March 31,  1998  compared  to $16.2  million  for the same  period  of 1997,  an
increase of 48%.  Contract  premiums and their  impact on total  revenues in any
period are determined directly by the number of active Contracts in force during
any such period. The active Contracts in force are determined by both the number
of new Contracts sold in any period  together with the  persistency,  or renewal
rate, of existing  Contracts.  New Contract sales increased 37% during the three
months ended March 31, 1998 to 85,223 from 62,307 during the  comparable  period
of 1997.  At March 31,  1998,  there  were  463,796  active  Contracts  in force
compared to 324,801 at March 31, 1997. Additionally,  the average annual premium
per Contract  has  increased  from $219 for all  Contracts in force at March 31,
1997 to $224 for all Contracts in force at March 31, 1998, a 2.3% increase, as a
result  of a higher  portion  of  active  Contracts  containing  the  additional
pre-trial  hours  benefit  at an  additional  cost to the member  together  with
increased sales of the Small Business Legal Defense plan.

        Associate services revenue increased 37% from $2.7 million for the first
three months of 1997 to $3.7 million during the same period of 1998 primarily as
a result of Fast Start which resulted in the Company receiving  training fees of
approximately $1.8 million during the first quarter of 1998. The new combination
classroom  and field  training  program,  titled  Fast Start to  Success  ("Fast
Start"), is aimed at increasing the level of new membership sales per associate.
The  positive  impact  of  the  program  is  reflected  in the  increase  in new
memberships written and new sales associates recruited per Fast Start associate.
Fast Start requires a training fee of $184 per new associate and upon successful
completion of the program provides for the payment of certain training  bonuses.
In order to be deemed successful for Fast Start purposes, the new associate must
write three new memberships  and recruit one new sales associate  within 15 days
of the associate's  Fast Start  training.  The $1.8 million in training fees was
comprised  of $184 from each of  approximately  9,800 new sales  associates  who
elected  to  participate  in Fast  Start  during  the 1998  first  quarter.  New
associates  enrolled  during the first  quarter of 1998 were 14,741  compared to
14,833 for the same period of 1997,  a decrease of 1%. The Company  believes the
decrease in  associates  recruited is primarily  attributable  to the  increased
costs associated with the Fast Start program.  However,  while the number of new
associates  decreased  during 1998,  the number of new Contracts  sold, at least
partially as a result of the Fast Start program, increased significantly. Future
revenues  from  associate  services  will depend  primarily on the number of new
associates  enrolled and the number who choose to  participate  in the Company's
training program, but the Company expects that such revenues will continue to be
largely  offset by the  direct and  indirect  cost to the  Company  of  training
bonuses paid, providing associate services and other direct marketing expenses.

         Interest income for the three months ended March 31, 1998 increased 31%
to $501,000 from $381,000 for the comparable  quarter of 1997.  Interest  income
increased as a result of increases in the average  investments  outstanding.  At
March 31,  1998 the  Company  reported  $32.7  million  in cash and  investments
compared to $22.4 million at March 31, 1997.

         Primarily  as a result of the  increase  in  Contract  premiums,  total
revenues  increased  to $28.8  million for the three months ended March 31, 1998
from $19.7 million during the comparable period of 1997, an increase of 46%.

         Contract benefits totaled $8.0 million for the three months ended March
31, 1998 compared to $5.4 million for same period of 1997, and  represented  33%
of Contract premiums for both 1998 and 1997. This loss ratio (Contract  benefits
as a percentage of Contract  premiums)  should remain near 35% as the portion of
active Contracts which provide for a capitated benefit continues to increase.

         Commission  expense was $5.1  million for the three  months ended March
31, 1998 compared to $3.5 million for the same period of 1997,  and  represented
21% and 22% of Contract  premiums  for 1998 and 1997,  respectively.  Commission
expense,  as a percentage of Contract premiums,  should remain at or near 25% of
Contract  premiums in future  years based on the  Company's  current  commission
structure.

          General  and  administrative  expenses  during the 1998 and 1997 three
month periods were $2.7 million and $1.9 million,  respectively, and represented
11.2% and 11.7% of Contract  premiums  for such  periods.  This trend of gradual
increases  in the total  dollar  amount of these  expenses  but  decreases  when
expressed as a percentage of Contract  premiums  should  continue as a result of
certain economies of scale pertaining to the Company's operating leverage.

          Associate  services and direct  marketing  expenses  increased to $3.7
million for the first three months of 1998 from $2.3 million for the same period
of 1997  primarily  as a result of  approximately  $1.5  million  in Fast  Start
training bonuses paid,  additional costs of supplies due to increased  purchases
by associates and higher staffing requirements.  These expenses also include the
costs of providing associate services and marketing costs other than commissions
which are directly associated with new membership sales.

          Due  to  property  and  equipment  additions  during  1997  and  1998,
depreciation  increased  from $161,000  during the first three months of 1997 to
$205,000 for the first three months of 1998. Premium taxes increased to $365,000
for the first three months of 1998 from $333,000 for the same period of 1997.

         The Company's expense ratio, which represents commissions,  general and
administrative  expenses and premium taxes as a percentage of Contract premiums,
was 34% for the first three  months of 1998  compared to 35% for the same period
of 1997  resulting  in a combined  loss and  expense  ratio of 67% for the first
three months of 1998  compared to 69% for the same period of 1997.  The combined
ratio does not measure total profitability because it does not take into account
all revenues and expenses.

         The Company has  recorded a provision  for income taxes of $3.0 million
(34% of pretax  income)  for the first  three  months of 1998  compared  to $2.1
million  (35% of pretax  income)  for the same  period of 1997.  The Company has
established a valuation allowance for the portion of its deferred tax asset that
the Company  believes  more likely  than not will not be  realized.  The Company
believes it is  unlikely  that it will  generate  sufficient  taxable  income to
realize the benefits  from its  pre-1996  NOLs and certain  other  carryforwards
before they expire,  primarily as a result of future tax deductions attributable
to expected levels of commissions to be paid on new Contract sales.  However, if
the level of tax deductions for  commissions is less than expected in 1998 (as a
result of new Contract  sales being less than expected or for any other reason),
the Company may have taxable income. In such case, the Company's tax expense for
1998 would be reduced to reflect any actual or anticipated future utilization of
deferred tax benefits through reduction in the current valuation allowance.  The
valuation  allowance  decreased $107,000 during the three months ended March 31,
1998.

         Dividends paid on outstanding  preferred  stock decreased to $2,000 for
the first three months of 1998 from $3,000 for the same period of 1997, and such
reduction  is  attributable  to the  conversion  of shares  of $3.00  Cumulative
Convertible Preferred Stock into common stock.


Liquidity and Capital Resources

         General
         Consolidated net cash provided by operating activities was $3.2 million
for the first  three  months of 1998  compared  to of $2.3  million for the 1997
period. The increase of $900,000 in cash provided by operating activities during
the first three  months of 1998  compared  to the same  period of 1997  resulted
primarily  from an  increase  in net  income of $1.8  million,  an  increase  in
deferred  income  taxes of  $900,000,  reduced by  increases  in other assets of
$400,000 and  increases in  commission  advances of $1.4 million  related to the
increase in new membership enrollments.

          The  Company  had a  consolidated  working  capital  surplus  of $42.8
million  at  March  31,  1998,  an  increase  of  $3.6  million  compared  to  a
consolidated  working  capital of $39.2  million  at  December  31,  1997 and an
increase of $15.9  million  compared to March 31, 1997 working  capital of $26.9
million.  The $3.6 million  increase in working  capital  during the first three
months of 1998 was primarily  the result of increases in the current  portion of
commission  advances of $2.1 million and  increases in cash and  investments  of
$2.0  million  less the  $760,000  increase in Contract  benefits  and  accounts
payable and accrued expenses.

         The Company generally  advances  significant  commissions at the time a
membership  is sold.  During the three months ended March 31, 1998,  the Company
advanced  commissions of $10.7 million on new membership  sales compared to $7.8
million  for the same  period of 1997.  Since  approximately  93% of  membership
premiums are collected on a monthly  basis,  a significant  cash flow deficit is
created at the time a  membership  is sold.  This  deficit is reduced as monthly
premiums are remitted and no additional  commissions  are paid on the membership
until all previous  commission  advances have been fully  recovered.  Commission
advances were  subsequently  reduced by commission  earnings of $4.7 million and
$3.0  million  for the  three  month  periods  ended  March  31,  1998 and 1997,
respectively.  The Company has  recorded an allowance of $3.7 million to provide
for estimated uncollectible balances.

         The Company  has no  outstanding  material  financial  commitments  and
believes that it has  significant  ability to finance  expected future growth in
Contract sales based on its existing amount of unpledged cash and investments at
March 31, 1998 of $29.5 million.

         Parent Company Funding and Dividends
         Although the  Company is  the operating  entity in many  jurisdictions,
the Company's  subsidiaries serve as operating companies in various states which
regulate Contracts as insurance or specialized legal expense products.  The most
significant of these wholly owned subsidiaries are Pre-Paid Legal Casualty, Inc.
("PPLCI") and Pre-Paid Legal Services,  Inc. of Florida ("PPLSIF").  The ability
of PPLCI and  PPLSIF to provide  funds to the  Company is subject to a number of
restrictions  under various  insurance laws in the  jurisdictions in which PPLCI
and PPLSIF conduct  business,  including  limitations on the amount of dividends
and  management  fees that may be paid and  requirements  to maintain  specified
levels of capital and reserves.  In addition  PPLCI will be required to maintain
its  stockholders'   equity  at  levels  sufficient  to  satisfy  various  state
regulatory requirements,  the most restrictive of which is currently $3 million.
Additional  capital  requirements,  if any,  of either  PPLCI or PPLSIF  will be
funded  by  the  Company  in  the  form  of  capital  contributions  or  surplus
debentures.




<PAGE>




                           PART II. OTHER INFORMATION


ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K.
        ---------------------------------

(a) Exhibits: The following exhibits are filed as part of this Form 10-Q:

      No.             Description
     ----       -----------------------
     11.1       Statement Regarding Computation of Per Share Earnings

     27.1       Financial Data Schedule

  (b)  Reports  on Form  8-K:  There  were no  reports  on Form 8-K filed by the
Company during the quarter ended March 31, 1998.




                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                          PRE-PAID LEGAL SERVICES, INC.



Date: May 5, 1998                         /s/ HARLAND C. STONECIPHER
                                          ------------------------------------
                                          Harland C. Stonecipher
                                          Chairman and Chief Executive Officer
                                          (Principal Executive Officer)



Date: May 5, 1998                         /s/ RANDY HARP
                                          ------------------------------------
                                          Randy Harp
                                          Chief Financial Officer and
                                          Chief Operating Officer
                                          (Principal Financial Officer)



Date: May 5, 1998                         /s/ KATHY PINSON
                                          ------------------------------------
                                          Kathy Pinson
                                          Controller
                                          (Principal Accounting Officer)





 
<PAGE>



                                  EXHIBIT INDEX


   No.                              Description
  -----         ------------------------------------------------------------
  11.1          Statement Regarding Computation of Per Share Earnings

  27.1          Financial Data Schedule





                                  EXHIBIT 11.1



<PAGE>



                                  EXHIBIT 11.1

                          PRE-PAID LEGAL SERVICES, INC.
                 Statement re Computation of Per Share Earnings
                       (In 000's except per share amounts)



                                                             Three Months Ended
                                                                  March 31,
                                                             ------------------
                                                              1998        1997
                                                             ------      ------
BASIC EARNINGS PER SHARE:

Computation for Statement of Income
- -----------------------------------
Earnings:
Net income applicable to common stockholders (a)..........  $ 5,834     $ 3,978

Shares:
- -------
Weighted average shares outstanding, (net of 747 shares
   of treasury stock) disregarding exercise of options
   or conversion of preferred stock ......................   22,413      21,797
                                                            =======     =======

Earnings per common share (a) ............................  $   .26     $   .18
                                                            =======     =======




DILUTED EARNINGS PER SHARE:

Computation for Statement of Income
- -----------------------------------
Earnings:
Net income applicable to common stockholders (a)..........  $ 5,834     $ 3,978
                                                            =======     =======

Shares:
- -------
Weighted average shares outstanding, (net of 747 shares
  of treasury stock) disregarding exercise of options
  or conversion of preferred stock .......................   22,413      21,797
Assumed dilutive conversion of preferred stock ...........       79         114
Assumed exercise of options and warrants based on the
  treasury stock method using average market price .......      322         483
                                                            -------     -------
Weighted average number of shares, as adjusted ...........   22,814      22,394
                                                            =======     =======

Earnings per share - assuming dilution (a) ...............  $   .26     $   .18
                                                            =======     =======




These amounts agree with the related amounts in the statements of income.




<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     This schedule contains summary financial information extracted from the
     March 31, 1998 financial statements contained in Form 10-Q and is
     qualified in its entirety by reference to such financial statements.
</LEGEND>
<CIK>     0000311657                       
<NAME>    Pre-Paid Legal Services, Inc.                    
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