PRE PAID LEGAL SERVICES INC
DEF 14A, 1999-03-18
INSURANCE CARRIERS, NEC
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                          PRE-PAID LEGAL SERVICES, INC.
                              321 East Main Street
                                  P. 0. Box 145
                            Ada, Oklahoma 74821-0145


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS


TO THE HOLDERS OF SHARES OF COMMON STOCK:

          The Annual Meeting of Shareholders  of PRE-PAID LEGAL  SERVICES,  INC.
(the  "Company")  will be held in the  Seminar  Center at  Pontotoc  Area VoTech
School at 601 West 33rd Street in Ada, Oklahoma,  on Friday,  April 23, 1999, at
1:00 p.m., local time, for the following purposes:

(1)      To elect three members to the Company's Board of Directors.

(2)      To transact such other business as may properly be brought before the
         Annual Meeting or any adjournment thereof.

          The  Annual  Meeting  may be  recessed  from time to time and,  at any
reconvened meeting,  action with respect to the matters specified in this notice
may be taken  without  further  notice to  shareholders  unless  required by the
bylaws.

          Shareholders  of record of Common  Stock at the close of  business  on
February  26, 1999 are entitled to notice of, and to vote on all matters at, the
Annual Meeting.  A list of all shareholders  will be available for inspection at
the Annual Meeting and, during normal business hours the ten days prior thereto,
at the offices of the Company, 321 East Main Street, Ada, Oklahoma.


                                    BY ORDER OF THE BOARD OF DIRECTORS

                                    /s/ KATHRYN WALDEN
                                    ---------------------------------------
                                    Kathryn Walden, Secretary


Ada, Oklahoma
March 12, 1999

Please Sign The  Enclosed  Form Of Proxy And Return It Promptly In The  Envelope
Enclosed For That Purpose.  You May Nevertheless Vote In Person If You Do Attend
The Meeting.


<PAGE>


                                                             

                                 PROXY STATEMENT
                          PRE-PAID LEGAL SERVICES, INC.
                              321 East Main Street
                                  P. 0. Box 145
                            Ada, Oklahoma 74821-0145

                       1999 ANNUAL MEETING OF SHAREHOLDERS

         The  following  information  is furnished in  connection  with the 1999
Annual Meeting of Shareholders of PRE-PAID LEGAL SERVICES,  INC. (the "Company")
to be held in the Seminar Center at Pontotoc Area VoTech School at 601 West 33rd
Street in Ada,  Oklahoma,  on Friday,  April 23, 1999, at 1:00 p.m., local time.
This Proxy Statement and accompanying materials will be mailed on or about March
12, 1999 to holders of record of Common Stock as of the record date.

         The record date for determining  shareholders entitled to notice of the
Annual  Meeting  and to vote has been  established  as the close of  business on
February 26, 1999.  On that date,  the Company had  23,654,345  shares of Common
Stock, par value $.01 per share,  outstanding and eligible to vote, exclusive of
treasury  stock.  Holders of record of the Company's  Common Stock on the record
date will be entitled  to one vote for each share held on all  matters  properly
brought before the Annual Meeting.

         The Board of Directors of the Company is soliciting the enclosed proxy.
All costs of  soliciting  proxies  for the Annual  Meeting  will be borne by the
Company. In addition to use of the mails, proxies may be solicited by telephone,
telecopy or personal interview by directors, officers or other regular employees
of the Company. No additional  compensation will be paid to directors,  officers
or other regular employees for such services.  Copies of solicitation  materials
will be furnished to banks, brokerage houses, fiduciaries and custodians holding
in their names shares of Common Stock beneficially owned by others to forward to
such beneficial owners.  The Company will, upon request,  reimburse such persons
for their  reasonable  expenses in  forwarding  proxy  materials  to  beneficial
owners.

         Any shareholder  returning the accompanying proxy may revoke such proxy
at any time prior to its exercise by (a) giving written notice to the Company of
such  revocation,  (b) voting in person at the Annual Meeting,  or (c) executing
and delivering to the Company a later dated proxy. Written revocations and later
dated proxies  should be sent to PRE-PAID LEGAL  SERVICES,  INC., P. O. Box 145,
Ada, Oklahoma 74821-0145, Attention: Kathryn Walden, Secretary.

                              ELECTION OF DIRECTORS

         The Board of Directors  of the Company  consists of nine members and is
divided into three classes  equal in size,  with the term of office of one class
expiring  each year.  The Board of Directors  has  nominated  and proposes  that
Harland C.  Stonecipher,  Wilburn L. Smith and Martin H. Belsky,  whose terms as
directors  expire  as of  the  Annual  Meeting  of  Shareholders  for  1999,  be
re-elected for three-year terms as directors.

         The  election  of  directors  will  require the  affirmative  vote of a
plurality  of the  shares  of Common  Stock  voting in person or by proxy at the
Annual  Meeting.  All proxies  received by the Board of Directors of the Company
will  be  voted,  in the  absence  of  instructions  to the  contrary,  FOR  the
re-election of Harland C. Stonecipher,  Wilburn L. Smith and Martin H. Belsky to
the Board of Directors.

         Should the nominees for election to the Board of Directors be unable to
serve for any reason, the Board of Directors may, unless the Board by resolution
provides for a lesser  number of  directors,  designate  substitute  nominees in
which  event all proxies  received  without  instructions  will be voted for the
election of such  substitute  nominees.  However,  to the best  knowledge of the
Board of Directors of the Company, the named nominees will serve if elected.



<PAGE>


         The  following  is  certain  information  about  each  director  of the
Company:

        Name                       Age         Director Since      Term Expires
Harland C. Stonecipher              60             1976                 1999
Wilburn L. Smith                    58             1997                 1999
Martin H. Belsky                    54             1998                 1999
Kathleen S. Pinson                  46             1990                 2000
David A. Savula                     51             1998                 2000
John W. Hail                        68             1998                 2000
Shirley A. Stonecipher              58             1998                 2001
Peter K. Grunebaum                  65             1980                 2001
Randy Harp                          43             1990                 2001

Harland C. Stonecipher
         Mr.  Stonecipher has been the Chairman of the Board of Directors of the
Company since its  organization  in 1976. Mr.  Stonecipher  also served as Chief
Executive  Officer until March 1996 and since February  1997.  Prior to 1984 and
from May 1987 through January 1995, he also served as its President  (except for
the period  from May 1989 to March  1990).  Mr.  Stonecipher  also  serves as an
executive  officer of various  subsidiaries  of the Company and as a director of
Advantage  Marketing  Systems,  Inc. Mr.  Stonecipher is employed pursuant to an
employment agreement which, unless sooner terminated,  expires on June 30, 2003,
with the  Company  retaining  the right to extend  the  agreement  for up to ten
additional years.

Wilburn L. Smith
         Mr.  Smith has been  active in the  marketing  division  of the Company
since 1980 and was named Vice President of Marketing and Agency Director in July
1990.  Mr.  Smith served as a director of the Company from March 1993 to October
1995. In April 1997, the Board of Directors appointed Mr. Smith as the Company's
President  and he was elected by the Board of Directors to serve once again as a
director of the Company.

Martin H. Belsky
         Mr.  Belsky,  currently  Dean and Professor of Law at the University of
Tulsa  College  of  Law,   teaches  courses  in   constitutional   law,  ethics,
international  law,  and  oceans  policy.  Previously,  Mr.  Belsky was Dean and
Professor of Law at Albany Law School from 1986 to 1995.

Kathleen S. Pinson
         Ms. Pinson was named Controller of the Company in May 1989 and has been
a Vice President of the Company since June 1982. Ms. Pinson has been employed by
the Company since 1979 and has been the chief accounting officer since 1982. Ms.
Pinson is a Certified Public Accountant.

David A. Savula
         Mr. Savula has been active in the marketing  division of the Company as
an independent contractor since 1992. Prior to his involvement with the Company,
Mr. Savula developed extensive multilevel marketing experience, both in the U.S.
as well as Canada with other multilevel marketing companies.

John W. Hail
         John W. Hail is the founder of Advantage  Marketing  Systems,  Inc. and
has served as Chief Executive  Officer and Chairman of the Board of Directors of
Advantage  Marketing  Systems,  Inc. since its inception in June 1988. From July
1986 through May 1988, Mr. Hail served as Executive Vice President, Director and
Agency  Director  of the  Company  and also  served as  Chairman of the Board of
Directors of TVC Marketing,  Inc., who was the exclusive  marketing agent of the
Company from April 1984 through September 1985.



<PAGE>


Shirley A. Stonecipher
         Mrs. Stonecipher has been involved with the Company since its inception
in 1972 as an advisor to her husband,  Harland C. Stonecipher.  Mrs. Stonecipher
has attended  most major  Company-sponsored  marketing  rallies over the past 25
years and has been involved with certain specific marketing initiatives, such as
the First Ladies Club aimed at providing  recognition for the wives of marketing
associates.

Peter K. Grunebaum
         Mr. Grunebaum is currently Managing Director of Fortrend International,
an investment firm  headquartered  in New York, New York, a position he has held
since 1989. He also serves as a director of Prime Succession, Inc.

Randy Harp
         Mr.  Harp was named  Chief  Financial  Officer  in March 1990 and Chief
Operating Officer in March 1996. Mr. Harp is a Certified Public Accountant.


Board Meetings and Committees

         The  Board of  Directors  held  five  meetings  during  the year  ended
December 31, 1998.  During such year all directors  attended at least 75% of the
meetings of the full Board and the committees on which they served.

         The  Board  of  Directors  has   established  an  Executive   Committee
consisting of Messrs.  Stonecipher,  Harp and  Grunebaum and an Audit  Committee
consisting of Messrs. Grunebaum and Belsky. The Executive Committee may exercise
all of the powers of the Board of  Directors,  except to the  extent  limited by
law.  The  Audit  Committee  makes  recommendations  to the  Board of  Directors
concerning the selection of and oversees the Company's  independent auditors and
reviews with the independent auditors the scope and results of the annual audit.
The Audit  Committee also reviews  financial  statements  and reports  including
proxy statements,  Forms 10-K and Forms 10-Q, reviews all significant  financial
reporting issues and practices and monitors internal control policies. The Audit
Committee held three meetings  during 1998. The Board of Directors does not have
standing nominating or compensation committees.

         Harland C. Stonecipher and Shirley A. Stonecipher are husband and wife.
No other family relationships exist among the directors or executive officers of
the Company.


Compensation of Directors

         Directors  who are also  employees  of the Company or its  subsidiaries
receive no additional compensation for their services as directors. Non-employee
directors of the Company receive $500 per meeting attended.  Under the Company's
Stock Option Plan, each  non-employee  director also receives on March 1 of each
year  options to  purchase  10,000  shares of Common  Stock.  These  options are
immediately  exercisable  as of the date of grant as to one-fourth of the shares
covered by the  options  and vest in  additional  one-fourth  increments  on the
following June 1st, September 1st and December 1st in the year of grant, subject
to continued service by the non-employee  director during such periods.  Options
granted to  non-employee  directors under the Stock Option Plan have an exercise
price  equal to the  closing  price of the Common  Stock on the date of grant as
reported by the American  Stock  Exchange and expire five years from the date of
grant.

         The Board of Directors  recommends that the shareholders vote "FOR" the
re-election of Harland C. Stonecipher,  Wilburn L. Smith and Martin H. Belsky to
the Board of Directors.



<PAGE>


                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

Executive Officers

         Name                                              Position
         ----                                              --------
Harland C. Stonecipher                   Chairman of the Board of Directors and
                                           Chief Executive Officer
Wilburn L. Smith                         President
Randy Harp                               Chief Operating Officer and Chief
                                           Financial Officer
Kathleen S. Pinson                       Vice President and Controller

         Each of the executive officers of the Company is also a director of the
Company.  For  descriptions  of the business  background  and other  information
concerning the executive officers, see "Election of Directors" above.


Executive Compensation

         The following table sets forth the compensation paid by the Company and
its subsidiaries  for services  rendered during the twelve months ended December
31, 1998, 1997 and 1996 to the chief executive  officer and to each other person
serving as an  executive  officer of the Company as of  December  31, 1998 whose
compensation  exceeded  $100,000 during 1998.  Such  individuals are referred to
herein as the "named executive officers."

<TABLE>
<CAPTION>

                           Summary Compensation Table

                                                                      Long Term
                                            Annual Compensation     Compensation
                                            -------------------     ------------
                                                                     Securities
                                                                     Underlying         All Other
  Name and Principal Position      Year    Salary     Bonus (1)       Options       Compensation (2)
  ---------------------------      ----   --------    ---------     ------------    ----------------
<S>                                <C>    <C>         <C>              <C>             <C>
Harland C. Stonecipher..........   1998   $157,755    $ 654,835        100,000         $12,554
   Chairman of the Board and       1997    157,755      419,555        100,000          12,811
   Chief Executive Officer         1996    160,789      129,293              -          12,939

Wilburn Smith...................   1998          -      871,122         30,000           5,250
   President                       1997          -      682,468              -           5,250
                                   1996          -      615,219              -           3,881

Randy Harp......................   1998    129,615       40,000         50,000           3,900
   Chief Operating Officer and     1997    107,169       20,000         50,000           3,900
   Chief Financial Officer         1996    102,461            -              -           3,975
</TABLE>
- ----------------

(1)  Bonus to Mr. Stonecipher  consists primarily of override commissions earned
     by Mr. Stonecipher pursuant to his employment agreement with the Company of
     $156,339,  $109,424, and $75,990 during 1998, 1997 and 1996,  respectively,
     and  override  commissions  earned  by  Mr.  Stonecipher  with  respect  to
     commissions  earned by PPL Agency,  Inc.,  a Company  affiliated  insurance
     agency,  of  $38,306,  $49,907  and  $49,496  during  1998,  1997 and 1996,
     respectively.  Additionally, Mr. Stonecipher received $460,190 and $259,830
     during  1998 and 1997  representing  a  payment  of $10 for each  marketing
     associate  who  participated  in the  Company's  "Fast  Start  to  Success"
     training  program  which  commenced in January  1997. No such payments were
     received    in   1996.    See    "Executive    Compensation    and    Other
     Information-Employment   Contracts  and   Termination   of  Employment  and
     Change-in-Control  Arrangements"  and  "Certain  Relationships  and Related
     Transactions."

     Bonus to Mr.  Smith  consists of override  commissions  and other fees paid
     with respect to commissions earned by, and new sales associate sponsorships
     within, the  Company's  multi-level  marketing  sales  force.  The  amounts
     indicated for Mr. Smith do not include any amounts received by Mr. Smith as
     a  result  of his  equity  ownership  in  certain  entities  which  are not
     affiliated  with the Company but which are engaged in the  marketing of the
     Company's  legal service  memberships  and earn  commissions  from sales of
     memberships. See "Certain Relationships and Related Transactions."

     Bonus to Mr. Harp for 1998 and 1997 consisted of a performance  bonus based
     upon the achievement by the Company of certain earnings per share goals.

(2)  All Other  Compensation  of Mr.  Stonecipher  includes  $6,244,  $6,501 and
     $6,739 for the years  1998,  1997 and 1996,  respectively,  relating to the
     time  value of  premiums  paid  pursuant  to a certain  split  dollar  life
     insurance  agreement  that provides for such premiums to be refunded to the
     Company upon Mr.  Stonecipher's death, and also includes $6,310 for each of
     1998 and 1997 and $6,200 for 1996 representing vested  contributions by the
     Company to the  Employee  Stock  Ownership  and Thrift  Plan and Trust (the
     "ESOP").

     All  Other  Compensation  of  Messrs.  Smith  and Harp  consists  of vested
     contributions by the Company to the ESOP.

    The  following  table  contains  information  concerning  the grant of stock
options during the year ended December 31, 1998 under the Company's Stock Option
Plan to each of the named  executive  officers who received option grants during
such year.


                        Option Grants in Last Fiscal Year
<TABLE>
<CAPTION>

                                                                                      
                                Individual Grants                                       
                                         % of Total                                  Potential Realizable
                            Number of      Options                                     Value at Assumed
                           Securities    Granted to                                  Annual Rates of Stock
                           Underlying     Employees    Exercise or                  Price Appreciation For
                             Options      in Fiscal    Base Price    Expiration         Option Term (3)
          Name             Granted (1)      Year       ($/Sh) (2)       Date           5%            10%
- ----------------------     -----------    ---------    -----------   ----------    ------------  ------------
<S>                            <C>            <C>          <C>       <C>           <C>           <C>         
Harland C. Stonecipher         100,000        13.9%        $35.88    04/02/2003    $    991,000  $  2,191,000
Wilburn L. Smith                10,000         1.4          25.50    09/18/2001          40,200        84,400
Wilburn L. Smith                10,000         1.4          25.56    09/30/2001          40,300        84,600
Wilburn L. Smith                10,000         1.4          43.13    03/27/2001          68,000       142,800
Randy Harp                      50,000         7.0          35.88    04/02/2003         495,500     1,095,500
</TABLE>

(1)   All  options  granted to Messrs.  Stonecipher  and Harp  during  1998 were
      granted under the Company's  Stock Option Plan. The exercise price of such
      options is equal to 100% of the market price per share of the Common Stock
      on the date of grant. The options were  immediately  exercisable as of the
      date of grant as to  one-fourth of the shares  covered  thereby and became
      exercisable  in additional  one-fourth  increments on June 1, September 1,
      and December 1, 1998. The options expire if not exercised five years after
      the date of grant.

      All  options  granted to Mr.  Smith  during  1998 were  granted  under the
      Company's  Stock  Option  Plan.  The grant of the options  received by Mr.
      Smith was tied to the success of the Company's Regional Vice Presidents in
      meeting  performance  goals  determined  by the  Board of  Directors.  The
      exercise  price of such  options is equal to 100% of the market  price per
      share  of the  Common  Stock  on the  date  of  grant.  The  options  were
      immediately exercisable as of the date of grant. The options expire if not
      exercised three years after the date of grant.

(2)   Exercise  price of the  options  must be paid in cash or,  if the Board of
      Directors  so  permits,  by tender  of  shares  of  Common  Stock or other
      property, or by a combination of such means of payment.

(3)   Potential  realizable  value is the  amount  that would be  realized  upon
      exercise by the named executive  officer of the options  immediately prior
      to the  expiration  of their  respective  terms,  assuming  the  specified
      compound annual rates of  appreciation of the Company's  Common Stock over
      the respective terms of the options. These amounts represent assumed rates
      of  appreciation  only.  Actual gains,  if any, on stock option  exercises
      depend on the future  performance  of the Common Stock and overall  market
      conditions. There can be no assurances that the potential values reflected
      in this table will be achieved.
<PAGE>

     Aggregated  Option Exercises in Last Fiscal Year and Fiscal Year-End Option
     Values


<TABLE>
<CAPTION>


                                                            Number of Securities                 Value of
                                                           Underlying Unexercised        Unexercised In-the-Money
                                                                 Options at                     Options at
                                                              December 31, 1998            December 31, 1998 (1)
                              Shares
                             Acquired        Value
           Name             on Exercise    Realized     Exercisable   Unexercisable    Exercisable   Unexercisable
- -----------------------     -----------    --------     -----------   -------------    -----------   -------------
<S>                              <C>           <C>          <C>             <C>        <C>                 <C> 
Harland C. Stonecipher           -             -            200,000         -          $  1,875,000        -
Wilburn L. Smith                 -             -             30,000         -               149,375        -
Randy Harp                       -             -            150,000         -             2,125,000        -
</TABLE>


(1)    Value  of  unexercised  in-the-money  options  at  December  31,  1998 is
       calculated  based on the market price per share of Common Stock of $33.00
       per share on December 31, 1998 less the option exercise price.


Employment Contracts and Termination of Employment and Change-in-Control
Arrangements

         The Company  has an  employment  agreement  with Mr.  Stonecipher  that
commenced in January 1993,  and, unless sooner  terminated,  expires on June 30,
2003. Under the terms of the employment agreement, Mr. Stonecipher is to receive
compensation  as determined by the Board of Directors but not less than $157,750
per year. In addition to his annual salary,  Mr. Stonecipher also is entitled to
receive a  supplemental  retirement  benefit in the  amount of $26,000  per year
payable on the first day of the month  following his  termination  of employment
and  annually  thereafter  until the earlier of his death or the date upon which
ten such  payments have been made.  Mr.  Stonecipher  must meet certain  minimal
conditions  subsequent to the  termination of his employment in order to receive
such payments.  The Company's obligation pursuant to the employment agreement is
subject to the  continuation of a certain split dollar life insurance  agreement
between  the  Company  and  Shirley  A.  Stonecipher,  Mr.  Stonecipher's  wife,
described  below.  If the Company  terminates the  employment  agreement for any
reason (other than Mr.  Stonecipher's  death) or Mr. Stonecipher  terminates the
agreement  for  certain  specified  events  including a change of control of the
Company  (as  defined in the  agreement),  the  Company is  required  to pay Mr.
Stonecipher  a lump sum payment  equal to the present value (using a 3% discount
rate) of the remaining salary and retirement benefits throughout the term of the
contract.

         Pursuant to an agreement  with the  Company,  Mr.  Stonecipher  is also
entitled to an override commission, payable monthly, in an amount equal to $.025
per active membership as compensation for his efforts in assisting in the growth
and  development  of new production  for the Company and its  subsidiaries.  The
agreement  provides that the amount of the commissions  shall in no event exceed
$20,000 per month. The payment of such commissions to Mr. Stonecipher  continues
during  his  lifetime.  The  agreement  requires  that  Mr.  Stonecipher  devote
reasonable  efforts to the generation of new  membership  sales for the Company.
The amounts paid to Mr.  Stonecipher under this agreement during the fiscal year
ended  December  31, 1998 are  reflected in the summary  compensation  table set
forth above.  Mr.  Stonecipher  has deferred  payments  under this  agreement of
$194,991 at December 31, 1998.  Mr.  Stonecipher  also receives a portion of the
annualized  commission  revenue  of PPL  Agency,  Inc.,  which  is  owned by Mr.
Stonecipher as a nominee for the Company. See "Certain Relationships and Related
Transactions."  Such amounts paid to Mr.  Stonecipher  are also reflected in the
summary compensation table set forth above.



<PAGE>


         Commencing in January 1997, the Company  implemented its "Fast Start to
Success" program pursuant to which electing marketing associates may participate
in  Company-sponsored  sales training programs,  including use of an interactive
video  and other  training  aides  developed  by the  Company.  The cost to each
marketing  associate for  participation in the program is $249. Mr.  Stonecipher
receives a payment of $10 for each marketing  associate who  participates in the
program. Such amounts paid to Mr. Stonecipher in connection with the "Fast Start
to Success"  program are reflected in the summary  compensation  table set forth
above.

         In July 1984,  the Company  entered into a life  insurance  arrangement
with Shirley A. Stonecipher,  Mr. Stonecipher's wife, whereby the Company agreed
to pay premiums on a life insurance  policy covering Mr.  Stonecipher.  The face
amount  of the  policy  is  $600,000  and  Mrs.  Stonecipher  is the  owner  and
beneficiary. Mrs. Stonecipher has an agreement with the Company whereby upon Mr.
Stonecipher's  death,  the proceeds of the policy will be paid to the Company in
an amount  sufficient to reimburse  premiums paid to date by the Company and any
supplemental  retirement payments made pursuant to his employment contract. This
agreement is secured by a collateral assignment of the policy proceeds.


Board of Director Interlocks and Insider Participation in Executive Compensation
 Decisions

         The Board of Directors of the Company is responsible  for  establishing
compensation of Harland C. Stonecipher,  Chairman and Chief Executive Officer of
the Company.  Mr.  Stonecipher  establishes  the cash  compensation of all other
executive officers. The Board of Directors does not have a standing compensation
committee.  Since Mr.  Stonecipher's  cash  compensation for 1998 was determined
pursuant to his  employment  agreement and other  arrangements  with the Company
approved by the Board of Directors prior to 1998, the Board of Directors did not
have  any  deliberations   during  1998  relating  to  Mr.   Stonecipher's  cash
compensation  for such  year.  However,  during  1998,  the  Board of  Directors
approved the grant of stock options to Mr. Stonecipher,  Wilburn L. Smith, Randy
Harp and  Kathleen S.  Pinson,  each  executive  officers  and  directors of the
Company,  for  the  purchase  of  100,000,  30,000,  50,000  and  5,000  shares,
respectively,  under the Company's Stock Option Plan. Messrs. Stonecipher, Smith
and  Harp and Ms.  Pinson  participated  in the  deliberations  of the  Board of
Directors with respect to such stock option grants.

Report On Executive Compensation

         As  previously  indicated,  the Board of  Directors of the Company (the
"Board") is responsible for establishing compensation of Harland C. Stonecipher,
the Chairman and Chief  Executive  Officer.  Mr.  Stonecipher is responsible for
establishing the cash compensation of all other executive officers including, as
applicable, the negotiation of employment contracts with executive officers. The
Board  does  not  have  a  standing   compensation   committee.   The  Company's
compensation  of executives is established to provide  reasonable  base salaries
and other  compensation  in the form of cash and equity  incentive  compensation
opportunities  that are linked to  performance  of the Company and  increases in
shareholder value.

         The  base  salary  of  Mr.  Stonecipher  1998  was as  provided  in his
employment  agreement with the Company entered into in 1993. The principal terms
of his  employment  agreement are described  elsewhere  herein.  See  "Executive
Compensation  and Other  Information  Employment  Contracts and  Termination  of
Employment and Change-in-Control Arrangements." The level of base salary for Mr.
Stonecipher in the employment agreement was determined through negotiations with
Mr.  Stonecipher at the time the  employment  agreement was entered into and the
base  salaries  of the other  executive  officers  of the  Company for 1998 were
determined  by Mr.  Stonecipher  based  upon his  assessment  of the  respective
executive  officer's  performance  and potential  contribution  to the Company's
financial and operational objectives.

         Pursuant  to his  employment  agreement,  Mr.  Stonecipher  receives  a
monthly override commission of $0.025 per active membership,  subject to certain
limitations,  and a portion of the annualized  commission revenue of PPL Agency,
Inc.,  which is owned by Mr.  Stonecipher  as a nominee of the  Company.  During
1998,  Mr.  Stonecipher  received  $156,339  pursuant to these  commission-based
incentive compensation arrangements.  These arrangements foster the goals of the
Company's compensation policy by linking a significant portion of the respective
executive  officer's  annual  compensation to the level of revenues derived from
active  memberships,  thereby  creating  strong  financial  incentives  to  such
executive  officers for the continued  growth of the Company's  membership base.
During 1998, new membership  sales increased 38% to 391,827  compared to 283,723
during  1997,  and active  memberships  in force of 603,017 at December 31, 1998
increased 42% compared to 425,381 memberships in force at December 31, 1997. The
Company has achieved  increased levels of total active memberships in force each
year since 1992.

         During  1997,  the  Company  implemented  its "Fast  Start to  Success"
program.  The "Fast Start to Success" program is a  Company-sponsored  classroom
and field training program for the Company's marketing  associates that utilizes
interactive  video and other  training  aides  developed  by the  Company and is
designed to increase new memberships sold and new sales associates recruited per
participating  associate.  Participating  associates  are  required  to pay  the
Company a one-time  training  fee to offset the  Company's  direct and  indirect
costs  incurred in  developing  and  maintaining  the program.  Mr.  Stonecipher
receives a payment  from the  Company of $10 for each  marketing  associate  who
participates  in the "Fast  Start to Success"  program.  Such  payments  totaled
$460,190 during 1998. During such year, marketing associates who participated in
the "Fast Start to Success"  program  sold new  memberships  at a rate 3.4 times
greater and recruited new associates at a rate 2.7 times greater than associates
who did not participate in the program.  Mr. Stonecipher was instrumental in the
conception and development of the program, which the Board believes has enhanced
the Company's  marketing efforts and contributed to the growth of new membership
sales during 1998. Mr. Stonecipher's compensation in connection with the program
represents  another  element  in the  Company's  incentive  compensation  policy
designed  to  link  significant   portions  of  the  chief  executive  officer's
compensation with growth in the Company's membership base.

         The Company  maintains a Stock  Option  Plan (the  "Plan")  pursuant to
which the Board may grant  options to purchase  Common  Stock to  directors  and
employees of the Company,  including the executive officers.  The exercise price
of options granted under the Plan may not be less than the fair market value per
share of Common Stock on the date of grant.  In authorizing  option awards under
the Plan to executive  officers,  the Board considers  various factors including
the  recommendation  of  the  Chairman,  the  relative  responsibilities  of the
optionee, the Board's subjective evaluation of the optionee's  performance,  and
the optionee's  relative equity interest in the Company in the form of stock and
options.  The  Board  granted  options  during  1998 to  each  of the  Company's
executive  officers as follows:  Harland C.  Stonecipher  - 100,000;  Wilburn L.
Smith - 30,000; Randy Harp - 50,000 and Kathleen S. Pinson - 5,000. The grant of
the  options  received  by Mr.  Smith was tied to the  success of the  Company's
Regional Vice Presidents in meeting performance goals determined by the Board of
Directors.  The Board considers stock options to be an important  element of the
Company's  incentive  compensation  policies  and  anticipates  that  additional
options will be granted to certain executive officers during 1999.

         The preceding report is presented by each of the current members of the
Board of Directors.

  Harland C. Stonecipher         Wilburn L. Smith          Martin H. Belsky
    Kathleen S. Pinson           David A. Savula             John W. Hail
  Shirley S. Stonecipher        Peter K. Grunebaum            Randy Harp


Shareholder Return Performance Graph

         The following graph compares the cumulative total  shareholder  returns
of the Company's Common Stock during the five years ended December 31, 1998 with
the  cumulative  total  shareholder  returns  of the  Russell  2000  Index and a
selected peer group. The peer group consists of companies principally engaged in
activities within the Standard Industrial  Classification Code applicable to the
activities  of the Company  (Insurance  Carriers Not Elsewhere  Classified)  and
includes the following  companies:  American  Annuity Group,  Inc.; E. W. Blanch
Holdings,  Inc.;  Enhance Financial  Services Group,  Inc.;  Financial  Security
Assurance  Holdings  LTD.;  Foundation  Health  Systems,  Inc. Class A; Hallmark
Financial Services, Inc. and Horace Mann Educators Corporation.  The Company has
selected this peer group primarily because there are no comparable  issuers with
publicly  traded  securities  that are engaged  principally in the  development,
underwriting  and  marketing of prepaid  legal  service  plans.  The  comparison
assumes an investment of $100 on January 1, 1994 in each of the Company's Common
Stock,  the Russell  2000 Index and the peer group and that any  dividends  were
reinvested.

               Comparison of Cumulative Total Return of Company,
                       Russell 2000 Index and Peer Group
                                
                              [GRAPH APPEARS HERE]

================================================================================
                                             FISCAL YEAR ENDING
COMPANY                    1993     1994     1995      1996      1997      1998

PRE-PAID LEGAL SVCS INC   100.00   118.52   614.81   1081.48   2025.93   1955.56
RUSSELL 2000 INDEX        100.00    98.19   126.11    147.05    179.90    174.86
PEER GROUP                100.00   109.44   139.75    161.81    233.22    241.40
================================================================================
<PAGE>

                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                                 AND MANAGEMENT

         The  following  table sets forth  certain  information  concerning  the
beneficial  ownership  of shares of Common  Stock of the  Company by each person
(other  than  directors  and  executive  officers of the  Company)  known by the
Company to be the  beneficial  owner of more than five percent of the issued and
outstanding Common Stock. The information is based on Schedules 13D or 13G filed
by the applicable beneficial owner with the Securities and Exchange Commission.

                 Security Ownership of Certain Beneficial Owners

                                                           Beneficial Ownership
                                                            Number   Percent of
                                                             of         Class
    Name and Address of Beneficial Owner                    Shares
Gilder, Gagnon, Howe & Co.
    1775 Broadway, 26th Floor
    New York, NY  10019..............................     2,868,122  (1)   12.1
Thomas W. Smith
    323 Railroad Avenue
    Greenwich, CT  06830.............................     2,533,300  (2)   10.7
Thomas N. Tryforos
    323 Railroad Avenue
    Greenwich, CT  06830.............................     2,046,102  (2)    8.7
Pilgrim Baxter & Associates, Ltd.
    825 Duportail Road
    Wayne, PA  19087.................................     1,302,400  (3)    5.5
J. & W. Seligman & Co. Incorporated
    100 Park Avenue
    New York, NY  10017..............................     1,279,327  (4)    5.4
- ---------------------

(1)  Gilder,  Gagnon,  Howe & Co. has shared voting power with respect to 23,000
     shares  and  shared  dispositive  power  with  respect to all of the shares
     reported as beneficially owned by it.

(2)  Included in the shares of Common Stock indicated as  beneficially  owned by
     Thomas W. Smith ("Smith") and Thomas N. Tryforos ("Tryforos") are 2,017,000
     shares as to which they have shared  voting and shared  dispositive  power.
     These  shares  are  beneficially  owned  by  Smith  and  Tryforos  in their
     respective  capacities as investment  managers of certain managed  accounts
     and are  included in the  respective  beneficial  ownership  totals of both
     Smith and Tryforos. In addition,  Smith beneficially owns 516,300 shares of
     Common  Stock as to which he has sole  voting  and  dispositive  power  and
     Tryforos beneficially owns 29,102 shares of Common Stock as to which he has
     sole voting and dispositive power.

(3)  Pilgrim,  Baxter &  Associates,  Ltd. has sole voting power with respect to
     1,182,700  shares and sole  dispositive  power  with  respect to all of the
     shares reported as beneficially owned by it.

(4)  J. & W.  Seligman & Co.  Incorporated  ("JWS") has shared voting power with
     respect to 1,083,500  shares and shared  dispositive  power with respect to
     all of the shares reported as beneficially  owned by it. William C. Morris,
     as the owner of a majority of the outstanding voting securities of JWS, may
     be deemed to beneficially own the shares reported by JWS.


         The  following  table sets forth  certain  information  concerning  the
beneficial ownership of shares of Common Stock of the Company as of February 26,
1999 by (a) each  director of the  Company,  (b) each  executive  officer of the
Company, and (c) all of the directors and executive officers of the Company as a
group.

             Security Ownership of Directors and Executive Officers

                                                     Beneficial Ownership (1)
                                                    Number          Percent of
                                                      of              Class
    Name of Director or Executive Officer           Shares
Harland C. Stonecipher
    321 East Main Street
    Ada, Oklahoma 74820........................   1,289,381  (2) (3)     5.4
Randy Harp.....................................     180,445    (4)        *
Wilburn L. Smith...............................     112,648    (5)        *
Kathleen S. Pinson.............................      63,769    (6)        *
Peter K. Grunebaum.............................      51,600    (7)        *
John W. Hail...................................      14,375    (8)        *
David A. Savula................................      70,278    (9)        *
Martin H. Belsky...............................      10,350   (10)        *
Shirley A. Stonecipher.........................   1,084,525 (2) (11)     4.6
All directors and executive officers as a group
 (9 persons)...................................   1,805,346   (12)       7.5
- ---------------------
* Less than 1%.

(1)    Unless  otherwise  indicated in the footnotes to the table and subject to
       community property laws where applicable,  each of the shareholders named
       in this table has sole voting and  investment  power with  respect to the
       shares  indicated as beneficially  owned. The percentage of ownership for
       each person is calculated in accordance  with rules of the Securities and
       Exchange  Commission  without  regard to shares of Common Stock  issuable
       upon  exercise of  outstanding  stock  options,  except that any shares a
       person is deemed to own by having a right to  acquire by  exercise  of an
       option are considered outstanding solely for purposes of calculating such
       person's percentage ownership.

(2)    Harland C.  Stonecipher and Shirley A.  Stonecipher are husband and wife.
       Included in the shares of Common Stock indicated as beneficially owned by
       Mr.  and Mrs.  Stonecipher  are  1,072,025  shares as to which  they have
       shared voting and shared dispositive power.

(3)    Includes  17,356 shares owned under the ESOP as to which Mr.  Stonecipher
       has sole voting power, but shared  dispositive  power, and 200,000 shares
       issuable upon exercise of outstanding options.

(4)    Includes 15,445 shares owned under the ESOP as to which Mr. Harp has sole
       voting power, but shared  dispositive  power, and 147,000 shares issuable
       upon exercise of outstanding options.

(5)    Includes  33,264  shares  owned under the ESOP as to which Mr.  Smith has
       sole  voting  power,  but shared  dispositive  power,  and 30,000  shares
       issuable upon exercise of outstanding options.

(6)    Includes  17,897  shares owned under the ESOP as to which Ms.  Pinson has
       sole  voting  power,  but  shared  dispositive  power,  and 7,500  shares
       issuable upon the exercise of outstanding  options.  Also, includes 2,465
       shares owned under the ESOP by Ms. Pinson's husband,  also an employee of
       the Company, as to which he has sole voting power, but shared dispositive
       power. Ms. Pinson disclaims beneficial ownership of shares that are owned
       by her husband.

(7)    Includes 35,000 shares issuable upon exercise of outstanding options.

(8)    Includes 500 shares  owned by a  corporation  that Mr. Hail  controls and
       12,500 shares issuable upon exercise of outstanding options.

(9)    Includes 30,000 shares issuable upon exercise of outstanding options.

(10)   Includes 10,000 shares issuable upon exercise of outstanding options.

(11)   Includes 12,500 shares issuable upon exercise of outstanding  options but
       does  not  include  the  shares  beneficially  owned  by Mr.  Stonecipher
       described in Note (3) above as to which Mrs.  Stonecipher  shares neither
       voting nor dispositive power, and Mrs.
       Stonecipher disclaims beneficial ownership of such shares.

(12)   Includes 484,500 shares issuable upon exercise of outstanding options and
       86,427 shares owned under the ESOP as to which the  respective  executive
       officers and  directors  have sole voting power,  but shared  dispositive
       power.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Harland C.  Stonecipher,  Chairman of the Board of Directors  and Chief
Executive  Officer of the  Company,  owns all of the  outstanding  shares of PPL
Agency,  Inc.  ("Agency")  as a nominee  for the  Company.  Any income of Agency
accrues to the Company and the Company has agreed to indemnify and hold harmless
Mr. Stonecipher for any personal losses as a result of his ownership of Agency.

         Agency's  financial  position and results of operations are included in
the  Company's   financial   statements  on  a  combined  basis.  Agency  earned
commissions,  net of amounts  paid  directly  to its agents by the  underwriter,
during 1998 and 1997 of $119,000 and $110,000,  respectively,  through its sales
of insurance products of an unaffiliated company. Annual management fees paid to
the Company in 1998 and 1997 were $36,000 and $72,000, respectively.  Agency had
a net loss for the  years  ended  December  31,  1998  and 1997 of  $10,694  and
$12,500,  respectively,  after the payment of commissions to Mr.  Stonecipher of
$47,000 and $49,906, respectively.

         Mr. Stonecipher and Shirley A. Stonecipher own Stonecipher Aviation LLC
("SA").  The Company has agreed to reimburse SA for certain expenses  pertaining
to trips made by Company  personnel for Company business purposes using aircraft
owned by SA.  Such  reimbursement  represents  the pro rata  portion  of  direct
operating  expenses,  such as fuel,  maintenance,  pilot fees and landing  fees,
incurred  in  connection  with such  aircraft  based on the  relative  number of
flights taken for Company  business  purposes versus the number of other flights
during the applicable period. No reimbursement is made for depreciation, capital
expenditures  or improvements  relating to such aircraft.  During 1998 and 1997,
the Company paid $279,109 and $192,000, respectively, to SA as reimbursement for
such transportation expenses.

         Wilburn L. Smith,  President  and a director of the Company,  has loans
from the Company made in December  1992,  December 1996 and October,  1998.  The
largest  aggregate  balance of the loans during the year ended December 31, 1998
was $504,000.  The outstanding  balance of the loans as of December 31, 1998 was
$501,737.  The loans  bear  annual  interest  at the rate of 3% in excess of the
prime rate,  adjusted on January 1 of each year,  and are secured by Mr. Smith's
commissions from the Company.  Mr. Smith also owns interests ranging from 10% to
67% in corporations or partnerships  not affiliated with the Company but engaged
in the  marketing of the  Company's  legal  service  memberships  and which earn
commissions from sales of memberships. These entities earned commissions, net of
amounts passed  through as  commissions  to their sales agents,  during 1998 and
1997 of $39,000 and $49,000, respectively.

         John W. Hail,  a director  of the  Company,  served as  Executive  Vice
President,  Director  and Agency  Director of the Company from July 1986 through
May 1988 and also served as Chairman of the Board of Directors of TVC Marketing,
Inc.,  which was the  exclusive  marketing  agent of the Company from April 1984
through September 1985.  Pursuant to agreements between Mr. Hail and the Company
entered into during the period in which Mr. Hail was an executive officer of the
Company,  Mr.  Hail  receives  override  commissions  from  renewals  of certain
memberships  initially sold by the Company  during such period.  During 1998 and
1997,  such  override  commissions  on renewals  totaled  $93,867  and  $99,938,
respectively.  Mr.  Hail  also  owns  interests  ranging  from  12% to  100%  in
corporations not currently affiliated with the Company, including TVC Marketing,
Inc.,  but which were engaged in the  marketing of the  Company's  legal service
memberships and which earn renewal commissions from memberships previously sold.
These  entities  earned  renewal  commissions,  net of amounts passed through as
commissions  to  their  sales  agents,  during  1998 and  1997 of  $284,344  and
$293,932, respectively.

         David A. Savula,  a director of the Company,  is actively engaged as an
independent   contractor  in  the  marketing  of  the  Company's  legal  service
memberships. During 1998 and 1997, Mr. Savula received from the Company $651,215
and $594,081,  respectively,  pursuant to a previous  agreement with the Company
providing for the payment to Mr. Savula of override  commissions  and other fees
with  respect to  commissions  earned by, and new sales  associate  sponsorships
within,  the  Company's  multi-level  marketing  sales  force.  Mr.  Savula also
received  during 1998 grants of options to purchase a total of 30,000  shares of
the Company's  Common Stock at a weighted  average  exercise price of $31.40 per
share.  The  grant of the  options  was  tied to the  success  of the  Company's
Regional Vice Presidents in meeting performance goals determined by the Board of
Directors.  The exercise  prices of the options were equal to 100% of the market
price per  share of the  Common  Stock on the  respective  dates of  grant.  The
options expire if not exercised within three years after the respective dates of
grant.


                COMPLIANCE WITH SECTION 16 REPORTING REQUIREMENTS

         Section 16(a) of the Securities Exchange Act of 1934 requires directors
and executive officers of the Company and persons who beneficially own more than
10% of the  Company's  Common Stock to file reports of ownership  and changes in
ownership  of the  Company's  Common  Stock  with the  Securities  and  Exchange
Commission. The Company is required to disclose delinquent filings of reports by
such persons  during  1998.  Based on a review of the copies of such reports and
amendments thereto received by the Company, or written  representations  that no
filings were required,  the Company believes that during 1998, all Section 16(a)
filing  requirements  applicable  to its executive  officers,  directors and 10%
shareholders were met, except as described below.

         Thomas W. Smith, believed by the Company to beneficially  own in excess
of 10% of the Company's  Common Stock, was late in filing one report relating to
twelve transactions.

         
                                     VOTING

         Directors  will be  elected by a  plurality  of the votes of the shares
present  in person or  represented  by proxy at the  Annual  Meeting.  All other
matters properly brought before the Annual Meeting will be decided by a majority
of the votes cast on the matter, unless otherwise required by law.

         Shares  represented  by proxies which are marked  "withhold  authority"
with respect to the election of any one or more nominee for election as director
will be counted for purposes of determining the number of shares  represented by
proxy at the  Annual  Meeting.  However,  because  directors  are  elected  by a
plurality  rather than a majority of the shares present in person or represented
by proxy at the Annual Meeting, proxies marked "withhold authority" with respect
to any one or more nominee will not affect the outcome of the nominee's election
unless the nominee receives no affirmative  votes or unless other candidates are
nominated for election as directors.

         Shares represented by limited proxies will be treated as represented at
the meeting only as to such matter or matters for which  authority is granted in
the limited proxy.  Shares  represented by proxies returned by brokers where the
brokers'  discretionary  authority  is limited by stock  exchange  rules will be
treated as  represented  at the Annual Meeting only as to such matter or matters
voted on in the proxies.


                         INDEPENDENT PUBLIC ACCOUNTANTS

         The  Company   engaged   Deloitte  &  Touche  LLP  as  its  independent
accountants  in September  1994.  Deloitte & Touche LLP served as the  Company's
independent accountants for the year ended December 31, 1998. Representatives of
Deloitte & Touche LLP are expected to be present at the Annual Meeting, with the
opportunity  to make a statement  if they desire to do so, and will be available
to respond to appropriate questions.


                          ANNUAL REPORT TO SHAREHOLDERS

         The Company's Annual Report to Shareholders for the year ended December
31,  1998,  including  audited  financial  statements,  accompanies  this  Proxy
Statement.  The Annual Report is not  incorporated  by reference into this Proxy
Statement  or  deemed  to be a part of the  materials  for the  solicitation  of
proxies.


                   AVAILABILITY OF ANNUAL REPORT ON FORM 10-K

         A copy of the  Company's  Annual Report on Form 10-K for the year ended
December 31, 1998 filed with the Securities and Exchange Commission is available
without charge to any  shareholder of the Company who requests a copy in writing
from the Company, Attn.: Janice Stinson, Investor Relations, P. O. Box 145, Ada,
Oklahoma 74821-0145.


                            PROPOSALS OF SHAREHOLDERS

         The Board of Directors will consider  properly  presented  proposals of
shareholders  intended  to be  presented  for  action at the  Annual  Meeting of
Shareholders. Such proposals must comply with the applicable requirements of the
Securities and Exchange Commission and the Company's bylaws. Under the Company's
bylaws, a notice of intent of a shareholder to bring any matter before a meeting
shall be made in writing and  received by the  Secretary of the Company not more
than 150 days and not less than 90 days in advance of the annual  meeting or, in
the event of a special meeting of shareholders, such notice shall be received by
the  Secretary  of the  Company  not later than the close of the  fifteenth  day
following   the  day  on  which  notice  of  the  meeting  is  first  mailed  to
shareholders.  Every such notice by a shareholder  shall set forth: (a) the name
and  address  of the  shareholder  who  intends  to bring up any  matter;  (b) a
representation  that the  shareholder  is a registered  holder of the  Company's
voting stock and intends to appear in person or by proxy at the meeting to bring
up the matter  specified in the notice;  (c) with respect to notice of an intent
to make a nomination,  a description of all understandings among the shareholder
and each nominee and any other person  (naming such person or persons)  pursuant
to which the nomination or  nominations  are to be made by the  shareholder  and
such other  information  regarding each nominee  proposed by the  shareholder as
would have been required to be included in a proxy  statement  filed pursuant to
the proxy rules of the Securities and Exchange  Commission had each nominee been
nominated  by the Board of  Directors  of the  Company;  and (d) with respect to
notice of an intent to bring up any other matter,  a description  of the matter,
and any material interest of the shareholder in the matter.  Notice of intent to
make a nomination shall be accompanied by the written consent of each nominee to
serve as a director of the  Company,  if elected.  According to the rules of the
Securities  and Exchange  Commission  and the Company's  bylaws,  in order for a
shareholder proposal to be included in the Company's Proxy Statement relating to
the 2000 Annual Meeting of Shareholders,  a written proposal  complying with the
requirements established by the Securities and Exchange Commission and the above
requirements  must be received by the Secretary of the Company at P. O. Box 145,
Ada, Oklahoma 74821-0145, no later than November 14, 1999.


                                  OTHER MATTERS

         The  Board of  Directors  of the  Company  does  not know of any  other
matters to be presented for action at the Annual Meeting other than those listed
in the Notice of Meeting and referred to herein.  If any other matters  properly
come before the Annual Meeting or any adjournment  thereof,  it is intended that
the proxy solicited hereby be voted as to any such matter in accordance with the
recommendations of the Board of Directors of the Company.



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