PRE PAID LEGAL SERVICES INC
DEF 14A, 2000-03-30
INSURANCE CARRIERS, NEC
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                          PRE-PAID LEGAL SERVICES, INC.
                              321 East Main Street
                                  P. 0. Box 145
                            Ada, Oklahoma 74821-0145


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS


TO THE HOLDERS OF SHARES OF COMMON STOCK:

          The Annual Meeting of Shareholders  of PRE-PAID LEGAL  SERVICES,  INC.
(the  "Company")  will be held in the  Seminar  Center at  Pontotoc  Area VoTech
School at 601 West 33rd Street in Ada,  Oklahoma,  on Friday,  May 12, 2000,  at
1:00 p.m., local time, for the following purposes:

(1) To elect three members to the Company's Board of Directors.

(2) To approve the  amendment  of the  Company's  Stock Option Plan to increase
    the maximum number of shares of Common Stock in respect of which options may
    be granted under the Stock Option Plan  from  1,000,000  shares to 2,000,000
    shares.

(3) To transact such other business as may properly be brought before the Annual
    Meeting or any adjournment thereof.

         The  Annual  Meeting  may be  recessed  from time to time and,  at any
reconvened meeting,  action with respect to the matters specified in this notice
may be taken  without  further  notice to  shareholders  unless  required by the
bylaws.

         Shareholders  of record of Common  Stock at the close of  business  on
March 24,  2000 are  entitled  to notice of, and to vote on all  matters at, the
Annual Meeting.  A list of all shareholders  will be available for inspection at
the Annual Meeting and, during normal business hours the ten days prior thereto,
at the offices of the Company, 321 East Main Street, Ada, Oklahoma.


                            BY ORDER OF THE BOARD OF DIRECTORS

                            /s/ KATHRYN WALDEN
                            -------------------------
                            Kathryn Walden, Secretary


Ada, Oklahoma
March 31, 2000

Please Sign The  Enclosed  Form Of Proxy And Return It Promptly In The  Envelope
Enclosed For That Purpose.  You May Nevertheless Vote In Person If You Do Attend
The Meeting.


<PAGE>



                                 PROXY STATEMENT
                          PRE-PAID LEGAL SERVICES, INC.
                              321 East Main Street
                                  P. 0. Box 145
                            Ada, Oklahoma 74821-0145

                       2000 ANNUAL MEETING OF SHAREHOLDERS

         The  following  information  is furnished in  connection  with the 2000
Annual Meeting of Shareholders of PRE-PAID LEGAL SERVICES,  INC. (the "Company")
to be held in the Seminar Center at Pontotoc Area VoTech School at 601 West 33rd
Street in Ada, Oklahoma, on Friday, May 12, 2000, at 1:00 p.m., local time. This
Proxy Statement and accompanying  materials will be mailed on or about March 31,
2000 to holders of record of Common Stock as of the record date.

         The record date for determining  shareholders entitled to notice of the
Annual  Meeting  and to vote has been  established  as the close of  business on
March 24, 2000. On that date, the Company had 22,554,143 shares of Common Stock,
par value  $.01 per  share,  outstanding  and  eligible  to vote,  exclusive  of
treasury  stock.  Holders of record of the Company's  Common Stock on the record
date will be entitled  to one vote for each share held on all  matters  properly
brought before the Annual Meeting.

         The Board of Directors of the Company is soliciting the enclosed proxy.
All costs of  soliciting  proxies  for the Annual  Meeting  will be borne by the
Company. In addition to use of the mails, proxies may be solicited by telephone,
telecopy or personal interview by directors, officers or other regular employees
of the Company. No additional  compensation will be paid to directors,  officers
or other regular employees for such services.  Copies of solicitation  materials
will be furnished to banks, brokerage houses, fiduciaries and custodians holding
in their names shares of Common Stock beneficially owned by others to forward to
such beneficial owners.  The Company will, upon request,  reimburse such persons
for their  reasonable  expenses in  forwarding  proxy  materials  to  beneficial
owners.

         Any  shareholder returning the accompanying proxy may revoke such proxy
at any time prior to its exercise by (a) giving written notice to the Company of
such  revocation, (b) voting  in person at  the Annual Meeting, or (c) executing
and delivering  to the Company  a  later dated proxy.  Written   revocations and
later dated proxies  should be sent to  PRE-PAID LEGAL SERVICES, INC., P. O. Box
145, Ada, Oklahoma 74821-0145, Attention: Kathryn Walden, Secretary.

                              ELECTION OF DIRECTORS

         The Board of Directors  of the Company  consists of nine members and is
divided into three classes  equal in size,  with the term of office of one class
expiring  each year.  The Board of Directors  has  nominated  and proposes  that
Kathleen S. Pinson,  David A. Savula and John W. Hail,  whose terms as directors
expire as of the Annual  Meeting of  Shareholders  for 2000, be  re-elected  for
three-year terms as directors.

         The  election  of  directors  will  require the  affirmative  vote of a
plurality  of the  shares  of Common  Stock  voting in person or by proxy at the
Annual  Meeting.  All proxies  received by the Board of Directors of the Company
will  be  voted,  in the  absence  of  instructions  to the  contrary,  FOR  the
re-election of Kathleen S. Pinson, David A. Savula and John W. Hail to the Board
of Directors.

         Should the nominees for election to the Board of Directors be unable to
serve for any reason, the Board of Directors may, unless the Board by resolution
provides for a lesser  number of  directors,  designate  substitute  nominees in
which  event all proxies  received  without  instructions  will be voted for the
election of such  substitute  nominees.  However,  to the best  knowledge of the
Board of Directors of the Company, the named nominees will serve if elected.



<PAGE>


         The  following  is  certain  information  about  each  director  of the
Company:

 Name                          Age            Director Since        Term Expires
 ----                          ---            --------------        ------------
Kathleen S. Pinson              47                  1990                 2000
David A. Savula                 52                  1998                 2000
John W. Hail                    69                  1998                 2000
Shirley A. Stonecipher          59                  1998                 2001
Peter K. Grunebaum              66                  1980                 2001
Randy Harp                      44                  1990                 2001
Harland C. Stonecipher          61                  1976                 2002
Wilburn L. Smith                59                  1997                 2002
Martin H. Belsky                55                  1998                 2002


Kathleen S. Pinson
         Ms. Pinson was named  Controller of the Company in May 1989 and has
been  a  Vice  President of  the  Company since  June 1982. Ms. Pinson  has been
employed  by the Company  since 1979 and has been the chief  accounting  officer
since 1982.  Ms. Pinson is a Certified Public Accountant.

David A. Savula
         Mr. Savula has been active in the marketing  division of the Company as
an independent contractor since 1992. Prior to his involvement with the Company,
Mr. Savula developed  extensive  multilevel  marketing  experience,  both in the
U.S. as well as Canada, with other multilevel marketing companies.

John W. Hail
         John W. Hail is the founder of Advantage  Marketing  Systems,  Inc. and
has served as Chief Executive Officer and Chairman of the Board of  Directors of
Advantage Marketing Systems,  Inc.  since its inception in June 1988.  From July
1986 through May 1988, Mr. Hail served as  Executive  Vice  President,  Director
and Agency  Director  of the Company and also served as Chairman of the Board of
Directors of TVC Marketing, Inc., which was the exclusive marketing agent of the
Company from April 1984 through September 1985.

Shirley A. Stonecipher
         Mrs. Stonecipher has been involved with the Company since its inception
in 1972 as an advisor to her husband, Harland C. Stonecipher.  Mrs.  Stonecipher
has  attended  most  major  Company-sponsored  marketing  rallies  over the past
25 years and has been involved with certain specific marketing initiatives, such
as the First Ladies Club  aimed  at  providing  recognition  for  the  wives  of
marketing associates.

Peter K. Grunebaum
         Mr. Grunebaum is currently Managing Director of Fortrend International,
an investment firm  headquartered  in New York, New York, a position he has held
since 1989. He also serves as a director of Prime Succession, Inc.

Randy Harp
         Mr. Harp  was named  Chief  Financial  Officer in  March 1990 and Chief
Operating  Officer in March 1996. Mr. Harp is a Certified Public Accountant.

Harland C. Stonecipher
         Mr. Stonecipher  has been the Chairman of the Board of Directors of the
Company  since  its  organization  in 1976 and served as Chief Executive Officer
until  March  1996  and  since  February  1997.  Mr. Stonecipher  also served as
President of the Company at various times through  January 1995. Mr. Stonecipher
also serves as an executive officer of various  subsidiaries  of the Company and
as a director of Advantage  Marketing Systems, Inc.  Mr. Stonecipher is employed
pursuant to an employment agreement which,  unless sooner terminated, expires on
June 30, 2003, with the Company retaining the right  to extend the agreement for
up to ten additional years.

Wilburn L. Smith
         Mr. Smith has  been active in  the marketing  division of  the  Company
since 1980 and was named Vice President of Marketing and Agency Director in July
1990.  Mr. Smith served as a director of the Company  from March 1993 to October
1995. In April 1997, the Board of Directors appointed Mr. Smith as the Company's
President  and  he was  elected by  the Board  of Directors  to serve again as a
director of the Company.

Martin H. Belsky
         Mr. Belsky,  currently Dean and  Professor of Law  at the University of
Tulsa  College of Law,  teaches  courses in constitutional law, ethics, interna-
tional  law, and oceans  policy.  Previously,  Mr. Belsky was Dean and Professor
of Law at Albany Law School from 1986 to 1995.


Board Meetings and Committees

         The  Board of  Directors  held  four  meetings  during  the year  ended
December 31, 1999.  During such year all directors  attended at least 75% of the
meetings of the full Board and the committees on which they served.

         The  Board  of  Directors  has   established  an  Executive   Committee
consisting of Messrs.  Stonecipher,  Harp and  Grunebaum and an Audit  Committee
consisting of Messrs. Grunebaum and Belsky. The Executive Committee may exercise
all of the powers of the Board of  Directors,  except to the  extent  limited by
law.  The  Audit  Committee  makes  recommendations  to the  Board of  Directors
concerning  the  selection of and oversees the Company's  relationship  with its
independent  auditors  and reviews with the  independent  auditors the scope and
results  of the  annual  audit.  The  Audit  Committee  also  reviews  financial
statements and reports  including proxy  statements,  Forms 10-K and Forms 10-Q,
reviews all significant  financial  reporting  issues and practices and monitors
internal control  policies.  The Audit Committee held four meetings during 1999.
The  Board of  Directors  does  not have  standing  nominating  or  compensation
committees.

         Harland C. Stonecipher and Shirley A. Stonecipher are husband and wife.
No other family relationships exist among the directors or executive officers of
the Company.


Compensation of Directors

         Directors  who are also  employees  of the Company or its  subsidiaries
receive no additional compensation for their services as directors. Non-employee
directors of the Company receive $500 per meeting attended.  Under the Company's
Stock Option Plan, each  non-employee  director also receives on March 1 of each
year  options to  purchase  10,000  shares of Common  Stock.  These  options are
immediately  exercisable  as of the date of grant as to one-fourth of the shares
covered by the  options  and vest in  additional  one-fourth  increments  on the
following June 1st, September 1st and December 1st in the year of grant, subject
to continued service by the non-employee  director during such periods.  Options
granted to  non-employee  directors under the Stock Option Plan have an exercise
price  equal to the  closing  price of the Common  Stock on the date of grant as
reported by the New York Stock  Exchange  (American  Stock Exchange prior to May
13, 1999) and expire five years from the date of grant.

         The Board of Directors recommends that the shareholders  vote "FOR" the
re-election of Kathleen S. Pinson, David A. Savula and John W. Hail to the Board
of Directors.


<PAGE>


                                  PROPOSAL TWO
                    APPROVAL OF AMENDMENT TO INCREASE SHARES
                             UNDER STOCK OPTION PLAN

         The Company's Stock Option Plan (the "Plan") is intended to promote and
advance the interests of the Company and its  shareholders  by providing a means
for the  Company  to  encourage  stock  ownership  by  directors,  officers  and
employees  of the  Company  and  its  subsidiaries  in  order  to  increase  the
proprietary interests of such persons in the growth and financial success of the
Company.

         The Board of Directors has adopted, subject to shareholder approval, an
amendment to the Plan to increase  the maximum  number of shares of Common Stock
in respect of which options may be granted under the Plan from 1,000,000  shares
to  2,000,000  shares.  The  amendment  was  adopted in order to ensure that the
Company will continue to have  appropriate  equity  incentive  and  compensation
opportunities for its directors, officers, and employees. The Board of Directors
considers the Company's ability to offer competitive compensation opportunities,
including  long-term equity based compensation in the form of stock options,  as
an important component of the Company's management retention and strategy.

Description of the Plan

         Administration.  The Plan is  administered by the Board of Directors of
the Company. The Board has the authority to appoint a committee ("Committee") of
not less  than two  members  of the  Board  to  administer  the Plan and to make
determinations  concerning  the  granting of options  thereunder.  The Board may
appoint and remove  members of the  Committee  as it sees fit from time to time.
The Board or Committee  has sole  authority  to determine  the persons who shall
participate  in the Plan and the extent of their  participation  and to construe
and  interpret  provisions  of the Plan and any option  granted  thereunder.  No
member of the Board or Committee will be liable for any action or  determination
made in good faith,  and such  members will be entitled to  indemnification  and
reimbursement   in  the  manner   provided  in  the  Company's   Certificate  of
Incorporation, or as otherwise permitted by law.

         Shares  Subject  to the Plan.  The  maximum  number of shares of Common
Stock  reserved for issuance  under the Plan and in respect of which options may
be granted  pursuant to the terms of the Plan will be  increased by the proposed
amendment from  1,000,000  shares to 2,000,000  shares.  These shares consist of
authorized  but unissued  shares or treasury  shares held by the  Company.  This
number  is  subject  to  appropriate  equitable  adjustment  in the event of any
subdivision  or  consolidation  of shares or other  capital  adjustment,  or the
payment of a stock  dividend  or other  increase  or  decrease  in such  shares,
effected without receipt of consideration by the Company.  In the event that any
outstanding  option under the Plan for any reason expires or is terminated prior
to the end of the period  during  which  options may be  granted,  the shares of
Common Stock  allocable to the  unexercised  portion of such option may again be
subject to options granted under the Plan.

         Eligibility.  Persons  eligible to  participate  in the Plan consist of
such  directors,  officers and employees of the Company and its  subsidiaries as
the Board or Committee may determine from time to time. There is no limit to the
total number of eligible  persons to whom options may be granted under the Plan.
The Board or Committee will determine in accordance with the Plan the persons to
whom option awards are granted, the size of any option awards and the conditions
applicable thereto.

         Exercise of Options.  Options may be  exercised  solely by the optionee
during  the  optionee's  lifetime  at the rate of 20% of the  number  of  shares
covered  thereby  per year  beginning  one year from the date of  grant,  unless
otherwise  provided by the Board or Committee at the time the option is granted.
After becoming exercisable,  options granted under the Plan may be exercised, in
whole or in part,  at any time prior to the  expiration  or  termination  of the
options.  The exercise price of options  granted under the Plan is determined by
the Board or the  Committee,  but may not be less than the fair market  value of
the  Common  Stock on the date of grant of the  option.  The  exercise  price of
options  granted under the Plan must be paid upon the exercise of the option and
may be paid in cash or,  if so  determined  by the Board or the  Committee,  the
exercise price may be paid in property or installment payments.

         Nontransferability.  Options  granted under the Plan are not assignable
or  transferable  by the  optionee  except by will or by the laws of descent and
distribution,  and are  exercisable  during the optionee's  lifetime only by the
optionee.

         Effect  of Death,  Termination  of  Employment  and  Retirement.  If an
optionee  dies while  employed  by the  Company at a time when the  optionee  is
entitled to exercise an option granted pursuant to the Plan, then at any time or
times within 12 months after the  optionee's  death the options may be exercised
by the optionee's estate, personal  representative,  beneficiary or other person
upon whom such right  devolves by will or the laws of descent and  distribution,
and except as so exercised,  will expire at the end of such 12-month period.  If
the optionee's employment is terminated as a result of a violation of law or for
cause,  the optionee's  options whether or not then  exercisable  will terminate
immediately. If the termination is for a reason other than a violation of law or
for cause,  the  optionee  will have the right to exercise his or her options at
any time within 30 days after such termination,  except if the termination is as
a  result  of  retirement  as  described  below.  In  the  event  an  optionee's
termination  of employment is as a result of retirement  with the consent of the
Company,  the optionee  will have the right to exercise his or her option within
three  months  after  retirement  to  the  extent  exercisable  on  the  day  of
retirement.  However,  in any  event,  no  option  may be  exercised  after  its
expiration date set forth in the applicable option agreement.

         Option Awards to  Non-Employee  Directors.  Each member of the Board of
Directors who is not an employee of the Company (a  "Non-Employee  Director") is
eligible  to  receive  option  grants  under the Plan on the same basis as other
eligible persons. In addition, each Non-Employee Director receives annual grants
of stock options to purchase  10,000 shares of Common Stock on March 1st of each
year during the term of the Plan, subject to there being at the time of any such
grant sufficient remaining shares of Common Stock available for awards under the
Plan.  The purchase price for each share placed under an annual option grant for
a Non-Employee  Director is equal to 100% of the fair market value of such share
on the date the option is granted.  No options will be granted to a Non-Employee
Director after any date that the  Non-Employee  Director ceases to be a director
of the Company.  All stock  options  granted to a  Non-Employee  Director  shall
consist of options  that do not qualify as  incentive  stock  options  under the
Code.

         Except as otherwise  provided in the Plan,  the annual option grants to
Non-Employee Directors are fully vested and immediately  exercisable as to 2,500
shares on the date of grant and will become vested and exercisable in additional
increments  of 2,500  shares on June 1,  September 1, and December 1 in the year
the option is granted;  provided however,  that it is a condition to the vesting
of each  incremental  portion  of the  option  that  the  Non-Employee  Director
continue to be a  Non-Employee  Director of the Company  through the  applicable
vesting date. The period during which such Non-Employee  Director options may be
exercised is 5 years from the date of grant,  subject to earlier  termination as
provided in the Plan.

         Recapitalization  or  Reorganization.  In the event of a subdivision or
consolidation of shares or other capital  adjustment,  or the payment of a stock
dividend or other increase or decrease in such shares  effected  without receipt
of  consideration  by  the  Company,  the  number  of  shares  covered  by  each
outstanding   option  and  the  price  of  each   outstanding   option  will  be
proportionately adjusted.

         Subject to any required action by the shareholders, if the Company is a
party to a merger or consolidation  which does not result in a change of control
of the Company,  any option  granted under the Plan will apply to the securities
to which a holder of the number of shares of Common Stock  subject to the option
would have been entitled. If, however, the Company dissolves,  liquidates, or is
reorganized in a manner which results in a change in control of the Company,  or
in the event of a tender or exchange  offer which results in a change in control
of the Company,  the Board or Committee will  determine:  (i) whether all or any
part of the unexercised  portion of any option  outstanding  under the Plan will
terminate;  (ii) whether the options  will become  immediately  exercisable;  or
(iii) whether such options may be exchanged for options  covering  securities of
any  surviving or resulting  corporation,  subject to the  agreement of any such
surviving  or  resulting  corporation,  on terms  and  conditions  substantially
similar to options under the Plan.

         Modification  and  Termination  of the Plan. The Board of Directors may
from time to time amend,  alter,  suspend,  or discontinue  the Plan or alter or
amend   (including  any  decrease  of  the  option  price  by  cancellation  and
substitution  of options or otherwise) any and all options  granted  thereunder.
However, the Board may not, without shareholder  approval,  alter the Plan so as
to (i) materially increase the benefits accruing to participants under the Plan;
(ii) materially  increase the number of securities which may be issued under the
Plan;  or  (iii)  materially  modify  the  requirements  as to  eligibility  for
participation  in the Plan.  Additionally,  no  amendment  may  affect  any then
outstanding  options or unexercised  portions thereof without the consent of the
optionee.  The Plan will terminate on December 12, 2005,  except with respect to
awards then outstanding.

         Special Provisions  Applicable to Incentive Stock Options. The Board or
the Committee will determine at the time of any option grant whether such option
will be an incentive  stock option  intended to qualify under Section 422 of the
Internal  Revenue  Code or a  nonstatutory  stock  option.  Options  granted  to
Non-Employee  Directors will not qualify as incentive  stock options.  Incentive
stock options  granted  pursuant to the Plan will comply with all the previously
mentioned  provisions of the Plan  modified by the  following  special terms and
conditions:

                  (i) Eligibility.  Persons eligible to receive  incentive stock
         options  are  employees  (including  officers  and  directors  who  are
         employees) of the Company or its subsidiaries only.

                  (ii)  Limitations  on  Aggregate  Value of Shares  Subject  to
         Incentive Stock Options. The aggregate fair market value as of the date
         of the grant of shares with respect to which  incentive  stock  options
         are  exercisable  for the first time by an optionee during any calendar
         year will not exceed $100,000.

                  (iii) Term of Incentive  Stock Options.  Each Incentive  stock
         option  granted  under  the Plan will not be  exercisable  more than 10
         years from the date the option is granted.

                  (iv)  Limitations  for  Certain  Shareholders.  Any person who
         owns,  directly or indirectly,  stock  possessing  more than 10% of the
         total  combined  voting power of all classes of stock of the Company or
         its  subsidiaries  may not receive an incentive  stock option under the
         Plan,  unless at the time the  option is  granted  to such  person  the
         exercise  price is at least 110% of the fair market value of the shares
         covered  by the  option  and the  option is not  exercisable  after the
         expiration of five years from the date of the grant.

         Federal  Income  Tax  Consequences.  An  optionee  receiving  an option
qualifying  as an  "incentive  stock  option"  under Section 422 of the Internal
Revenue Code will not recognize taxable income upon the grant or exercise of the
option.  Upon disposition of the shares acquired,  the optionee will recognize a
capital gain or loss based on the difference between the amount realized and the
option price, assuming certain holding period requirements are satisfied and the
shares are held as a capital  asset.  However,  alternative  minimum  tax may be
applicable.  The Company will not receive any tax deduction in  connection  with
the grant or exercise of an  incentive  stock  option or,  assuming  the holding
period requirements are satisfied, sale of the shares by an optionee.

         An optionee  receiving a  nonstatutory  stock option will not recognize
taxable  income on the grant of an option,  but will be deemed to have  received
ordinary  income on the exercise of an option equal in amount to the  difference
between the fair market value of the shares  acquired as of the date of exercise
and the option  price.  The Company  will be entitled to a tax  deduction at the
same time in the same amount.  An  optionee's  tax basis in the shares  acquired
will be equal to the fair market  value of the shares as of the date of exercise
for  purposes of measuring  any gain or loss on  subsequent  disposition  of the
shares.



<PAGE>


Summary of Award Activity Pursuant to the Plan

         The following table indicates as of March 24, 2000 the number of shares
authorized for issuance under the Plan  (including the proposed  increase in the
authorized  number  of  shares),  the  aggregate  number of  shares  subject  to
outstanding awards (net of cancellations),  the number of shares issued pursuant
to prior awards, and the number of shares available for future awards (including
the proposed increase in the authorized number of shares):

<TABLE>
<CAPTION>


                         Subject to Outstanding                        Available for Future
 Authorized (including       Awards (net of       Issued Pursuant to    Awards (including
  proposed increase)        cancellations)(1)        Prior Awards        proposed increase)
 ---------------------   ----------------------   ------------------   --------------------
     <S>                         <C>                    <C>                    <C>
     2,000,000                   741,000                455,500                803,500
- -----------------------
</TABLE>

(1)      Includes  options to purchase 602,000 shares of Common Stock granted to
         executive  officers and  eligible  employees of the Company at exercise
         prices ranging from $9.25 to $43.13 per share.  The exercise  prices of
         such  options are 100% of the market  value of the Common  Stock on the
         date of grant. The expiration dates of such options range from December
         2000 to April 2004. Of such options,  527,000 were granted to executive
         officers of the Company and 75,000  were  granted to  employees  of the
         Company other than executive  officers.  Also includes  139,000 options
         granted  to  Non-Employee   Directors  pursuant  to  the  annual  grant
         provisions  described  above at exercise  prices  ranging from $8.13 to
         $42.13 per share.

         The number of shares  subject  to  outstanding  awards  plus the number
issued  pursuant  to prior  awards  exceeds the  existing  Plan limit by 196,500
shares.  This was  inadvertent.  The approval of the  amendment to the Plan will
also  constitute a  ratification  of the existing  grants of options for 196,500
shares  in  excess  of the  Plan  limit.  If the  amendment  to the  Plan is not
approved, these options will remain outstanding under the same terms and will be
deemed to have been granted outside the Plan and without shareholder approval.

         Based on the closing  sale price of the Common Stock as reported by the
New York Stock Exchange on March 24, 2000 of $31.50 per share,  the market value
of the total  number of shares of Common  Stock  previously  issued  pursuant to
exercise of option awards under the Plan was $14.3 million,  the market value of
shares  underlying  outstanding  awards under the Plan was $23.3 million and the
market  value of shares  available  for future  awards  (including  the proposed
increase in the number of shares  authorized  for  issuance  under the Plan) was
$25.3 million.

Consequences of Non-Approval

         If  the  proposed  amendment  of  the  Plan  is  not  approved  by  the
shareholders,  no further awards will be made pursuant to the Plan. In addition,
as  described  above,  option  awards  granted  under  the Plan in excess of the
existing Plan limit will remain  outstanding  under the same terms and be deemed
to have been granted  outside the Plan and without  shareholder  approval.  Such
options will not qualify as incentive stock options.

Recommendation

         Provided that the  shareholders  approve the proposed  amendment of the
Plan,  the  increased  number  of shares  will be  available  for  awards to all
eligible  participants in the Plan. Except as described above in connection with
the annual awards to Non-Employee  Directors and with respect to ratification of
existing  awards,  the Board of  Directors  has not at this time  considered  or
approved  any future  awards under the Plan,  and, as a result,  the identity of
future award recipients and the size and terms of future awards are not known at
this time.


         The Board of Directors  recommends that the  shareholders for "FOR" the
proposed amendment to increase the number of shares under the Stock Option Plan.



<PAGE>


                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

Executive Officers
        Name                                Position
- ------------------------     ---------------------------------------------------
Harland C. Stonecipher       Chairman of the Board of Directors and
                              Chief Executive Officer
Wilburn L. Smith             President
Randy Harp                   Chief Operating Officer and Chief Financial Officer
Kathleen S. Pinson           Vice President and Controller


         Each of the executive officers of the Company is also a director of the
Company.  For  descriptions  of the business  background  and other  information
concerning the executive officers, see "Election of Directors" above.


Executive Compensation

         The following table sets forth the compensation paid by the Company and
its subsidiaries  for services  rendered during the twelve months ended December
31, 1999, 1998 and 1997 to the chief executive  officer and to each other person
serving as an  executive  officer of the Company as of  December  31, 1999 whose
compensation  exceeded  $100,000 during 1999.  Such  individuals are referred to
herein as the "named executive officers."
<TABLE>
<CAPTION>

                                             Summary Compensation Table

                                                                      Long Term
                                    Annual Compensation              Compensation
                                    -------------------              ------------

                                                                     Securities
                                                                     Underlying          All Other
  Name and Principal Position      Year     Salary     Bonus (1)       Options        Compensation (2)
  ---------------------------     ------   --------   -----------   ------------     ------------------
<S>                                 <C>    <C>         <C>               <C>              <C>

Harland C. Stonecipher..........    1999   $157,755    $  947,720        100,000          $12,274
   Chairman of the Board and        1998    157,755       654,835        100,000           12,554
   Chief Executive Officer          1997    157,755       419,555        100,000           12,811

Wilburn Smith...................    1999          -     1,075,742              -            5,250
   President                        1998          -       871,122         30,000            5,250
                                    1997          -       682,468              -            5,250


Randy Harp......................    1999    120,865        40,000         50,000            3,900
   Chief Operating Officer and      1998    129,615        40,000         50,000            3,900
   Chief Financial Officer          1997    107,169        20,000         50,000            3,900
</TABLE>

- -------------


(1)  Bonus to Mr. Stonecipher  consists primarily of override commissions earned
     by Mr. Stonecipher pursuant to his employment agreement with the Company of
     $213,467,  $156,339 and $109,424 during 1999, 1998 and 1997,  respectively,
     and  override  commissions  earned  by  Mr.  Stonecipher  with  respect  to
     commissions  earned by PPL Agency,  Inc.,  a Company  affiliated  insurance
     agency,  of  $46,493,  $38,306  and  $49,907  during  1999,  1998 and 1997,
     respectively. Additionally, Mr. Stonecipher received $687,760, $460,190 and
     $259,830 during 1999, 1998 and 1997  representing a payment of $10 for each
     marketing  associate  who  participated  in the  Company's  "Fast  Start to
     Success"  training  program which commenced in January 1997. See "Executive
     Compensation and Other Information-Employment  Contracts and Termination of
     Employment and Change-in-Control  Arrangements" and "Certain  Relationships
     and Related Transactions."

     Bonus to Mr.  Smith  consists of override  commissions  and other fees paid
     with respect to commissions earned by, and new sales associate sponsorships
     within,  the  Company's  multilevel  marketing  sales  force.  The  amounts
     indicated for Mr. Smith do not include any amounts received by Mr. Smith as
     a  result  of his  equity  ownership  in  certain  entities  which  are not
     affiliated  with the Company but which are engaged in the  marketing of the
     Company's  legal service  memberships  and earn  commissions  from sales of
     memberships. See "Certain Relationships and Related Transactions."

     Bonus to Mr. Harp consisted of a performance bonus based upon  the achieve-
     ment by the Company of certain earnings per share goals.

(2)  All Other  Compensation  of Mr.  Stonecipher  includes  $5,964,  $6,244 and
     $6,501 for the years  1999,  1998 and 1997,  respectively,  relating to the
     time  value of  premiums  paid  pursuant  to a certain  split  dollar  life
     insurance  agreement  that provides for such premiums to be refunded to the
     Company upon Mr.  Stonecipher's  death,  and also includes  $6,310 for each
     year representing vested contributions by the Company to the Employee Stock
     Ownership and Thrift Plan and Trust (the "ESOP").

     All Other Compensation of Messrs. Smith and Harp consists of vested contri-
     butions by the Company to the ESOP.


    The  following  table  contains  information  concerning  the grant of stock
options during the year ended December 31, 1999 under the Company's Stock Option
Plan to each of the named  executive  officers who received option grants during
such year.




<PAGE>
<TABLE>
<CAPTION>


                                      Option Grants in Last Fiscal Year
                                                                                   Potential Realizable
                                                                                     Value at Assumed
                                                                                  Annual Rates of Stock
                                                                                  Price Appreciation For
                                Individual Grants                                    Option Term (3)
- -------------------------------------------------------------------------------   ----------------------
                                         % of Total
                            Number of      Options
                           Securities    Granted to
                           Underlying     Employees    Exercise or
                             Options      in Fiscal    Base Price    Expiration
          Name             Granted (1)      Year       ($/Sh) (2)       Date           5%          10%
          ----            ------------   ----------    -----------   ----------   -----------  -----------
<S>                            <C>            <C>          <C>       <C>          <C>          <C>

Harland C. Stonecipher         100,000        13.9%        $26.13    04/23/2004   $   722,000  $ 1,595,000
Randy Harp                      50,000         6.9          26.13    04/23/2004       361,000      797,500
</TABLE>

- -----------------


(1)   All  options  granted to Messrs.  Stonecipher  and Harp  during  1999 were
      granted under the Company's  Stock Option Plan. The exercise price of such
      options is equal to 100% of the market price per share of the Common Stock
      on the date of grant. The options were  immediately  exercisable as of the
      date of grant as to  one-fourth of the shares  covered  thereby and became
      exercisable  in additional  one-fourth  increments on June 1, September 1,
      and December 1, 1999. The options expire if not exercised five years after
      the date of grant.

(2)   Exercise  price of the  options  must be paid in cash or,  if the Board of
      Directors  so  permits,  by tender  of  shares  of  Common  Stock or other
      property, or by a combination of such means of payment.

(3)   Potential  realizable  value is the  amount  that would be  realized  upon
      exercise by the named executive  officer of the options  immediately prior
      to the  expiration  of their  respective  terms,  assuming  the  specified
      compound annual rates of  appreciation of the Company's  Common Stock over
      the respective terms of the options. These amounts represent assumed rates
      of  appreciation  only.  Actual gains,  if any, on stock option  exercises
      depend on the future  performance  of the Common Stock and overall  market
      conditions. There can be no assurances that the potential values reflected
      in this table will be achieved.

<TABLE>
<CAPTION>

 Aggregated Option Exercises in Last Fiscal Year and Fiscal Year-End Option Values

                                                         Number of Securities            Value of
                                                        Underlying Unexercised    Unexercised In-the-Money
                                                             Options at                 Options at
                                                          December 31, 1999         December 31, 1999 (1)
                                                      --------------------------- -------------------------
                              Shares
                             Acquired        Value
           Name             on Exercise  Realized (2)  Exercisable  Unexercisable Exercisable Unexercisable
- --------------------------- ----------- ------------- ------------- ------------- ----------- -------------
<S>                            <C>          <C>            <C>             <C>   <C>                <C>

Harland C. Stonecipher           -             -            300,000         -    $    975,000        -
Wilburn L. Smith                 -             -             30,000         -               -        -
Randy Harp                     3,000        73,890          197,000         -       1,180,750        -
</TABLE>

- ----------------------------


(1) Value  of  unexercised  in-the-money  options  at  December   31,   1999  is
    calculated based on the market price per share of Common Stock of $24.00 per
    share on December 31, 1999 less the option exercise price.

(2) Value  realized is calculated  based on the market price per share of Common
    Stock of $33.88 on the date of exercise less the option price.

Employment Contracts and Termination of Employment and Change-in-Control
 Arrangements

         The Company  has an  employment  agreement  with Mr.  Stonecipher  that
commenced in January 1993,  and, unless sooner  terminated,  expires on June 30,
2003. Under the terms of the employment agreement, Mr. Stonecipher is to receive
compensation  as determined by the Board of Directors but not less than $157,750
per year. In addition to his annual salary,  Mr. Stonecipher also is entitled to
receive a  supplemental  retirement  benefit in the  amount of $26,000  per year
payable on the first day of the month  following his  termination  of employment
and  annually  thereafter  until the earlier of his death or the date upon which
ten such  payments have been made.  Mr.  Stonecipher  must meet certain  minimal
conditions  subsequent to the  termination of his employment in order to receive
such payments.  The Company's obligation pursuant to the employment agreement is
subject to the  continuation of a certain split dollar life insurance  agreement
between  the  Company  and  Shirley  A.  Stonecipher,  Mr.  Stonecipher's  wife,
described  below.  If the Company  terminates the  employment  agreement for any
reason (other than Mr.  Stonecipher's  death) or Mr. Stonecipher  terminates the
agreement  for  certain  specified  events  including a change of control of the
Company  (as  defined in the  agreement),  the  Company is  required  to pay Mr.
Stonecipher  a lump sum payment  equal to the present value (using a 3% discount
rate) of the remaining salary and retirement benefits throughout the term of the
contract.

         Pursuant to an agreement  with the  Company,  Mr.  Stonecipher  is also
entitled to an override commission, payable monthly, in an amount equal to $.025
per active membership as compensation for his efforts in assisting in the growth
and  development  of new production  for the Company and its  subsidiaries.  The
agreement  provides that the amount of the commissions  shall in no event exceed
$20,000 per month. The payment of such commissions to Mr. Stonecipher  continues
during  his  lifetime.  The  agreement  requires  that  Mr.  Stonecipher  devote
reasonable  efforts to the generation of new  membership  sales for the Company.
The amounts paid to Mr.  Stonecipher under this agreement during the fiscal year
ended  December  31, 1999 are  reflected in the summary  compensation  table set
forth above.  Mr.  Stonecipher  has deferred  payments  under this  agreement of
$381,317 at December 31, 1999.  Mr.  Stonecipher  also receives a portion of the
annualized  commission  revenue  of PPL  Agency,  Inc.,  which  is  owned by Mr.
Stonecipher as a nominee for the Company. See "Certain Relationships and Related
Transactions."  Such amounts paid to Mr.  Stonecipher  are also reflected in the
summary compensation table set forth above.

         Commencing in January 1997, the Company  implemented its "Fast Start to
Success" program pursuant to which electing marketing associates may participate
in Company-sponsored sales training programs, including use of a video and other
training aides  developed by the Company.  The cost to each marketing  associate
for participation in the program is $249. Mr. Stonecipher  receives a payment of
$10 for each marketing  associate who participates in the program.  Such amounts
paid to Mr.  Stonecipher in connection with the "Fast Start to Success"  program
are reflected in the summary compensation table set forth above.

         In July 1984,  the Company  entered into a life  insurance  arrangement
with Shirley A. Stonecipher,  Mr. Stonecipher's wife, whereby the Company agreed
to pay premiums on a life insurance  policy covering Mr.  Stonecipher.  The face
amount  of the  policy  is  $600,000  and  Mrs.  Stonecipher  is the  owner  and
beneficiary. Mrs. Stonecipher has an agreement with the Company whereby upon Mr.
Stonecipher's  death,  the proceeds of the policy will be paid to the Company in
an amount  sufficient to reimburse  premiums paid to date by the Company and any
supplemental  retirement payments made pursuant to his employment contract. This
agreement is secured by a collateral assignment of the policy proceeds.


Board of Director Interlocks and Insider Participation in Executive Compensation
 Decisions

         The Board of Directors of the Company is responsible  for  establishing
compensation of Harland C. Stonecipher,  Chairman and Chief Executive Officer of
the Company.  Mr.  Stonecipher  establishes  the cash  compensation of all other
executive officers. The Board of Directors does not have a standing compensation
committee.  Since Mr.  Stonecipher's  cash  compensation for 1999 was determined
pursuant to his  employment  agreement and other  arrangements  with the Company
approved by the Board of Directors prior to 1999, the Board of Directors did not
have  any  deliberations   during  1999  relating  to  Mr.   Stonecipher's  cash
compensation  for such  year.  However,  during  1999,  the  Board of  Directors
approved  the grant of stock  options  to Mr.  Stonecipher  and  Randy  Harp and
Kathleen S. Pinson,  each executive  officers and directors of the Company,  for
the  purchase  of  100,000,  50,000 and 5,000  shares,  respectively,  under the
Company's Stock Option Plan. Messrs. Stonecipher,  Smith and Harp and Ms. Pinson
participated in the deliberations of the Board of Directors with respect to such
stock option grants.


Report On Executive Compensation

         As  previously  indicated,  the Board of  Directors of the Company (the
"Board") is responsible for establishing compensation of Harland C. Stonecipher,
the Chairman and Chief  Executive  Officer.  Mr.  Stonecipher is responsible for
establishing the cash compensation of all other executive officers including, as
applicable, the negotiation of employment contracts with executive officers. The
Board  does  not  have  a  standing   compensation   committee.   The  Company's
compensation  of executives is established to provide  reasonable  base salaries
and other  compensation  in the form of cash and equity  incentive  compensation
opportunities  that are linked to  performance  of the Company and  increases in
shareholder value.

         The base  salary of Mr.  Stonecipher  for 1999 was as  provided  in his
employment  agreement with the Company entered into in 1993. The principal terms
of his  employment  agreement are described  elsewhere  herein.  See  "Executive
Compensation  and Other  Information - Employment  Contracts and  Termination of
Employment and Change-in-Control Arrangements." The level of base salary for Mr.
Stonecipher in the employment agreement was determined through negotiations with
Mr.  Stonecipher at the time the  employment  agreement was entered into and the
base  salaries  of the other  executive  officers  of the  Company for 1999 were
determined  by Mr.  Stonecipher  based  upon his  assessment  of the  respective
executive  officer's  performance  and potential  contribution  to the Company's
financial and operational objectives.

         Pursuant  to his  employment  agreement,  Mr.  Stonecipher  receives  a
monthly override commission of $0.025 per active membership,  subject to certain
limitations,  and a portion of the annualized  commission revenue of PPL Agency,
Inc.,  which is owned by Mr.  Stonecipher  as a nominee of the  Company.  During
1999,  Mr.  Stonecipher  received  $259,960  pursuant to these  commission-based
incentive compensation arrangements.  These arrangements foster the goals of the
Company's  compensation  policy by  linking a  significant  portion of the chief
executive  officer's  annual  compensation to the level of revenues derived from
active  memberships,  thereby creating strong financial  incentives to the chief
executive  officer for the continued  growth of the Company's  membership  base.
During 1999, new membership  sales increased 34% to 525,352  compared to 391,827
during  1998,  and active  memberships  in force of 827,979 at December 31, 1999
increased  37%  compared to 603,017  memberships  in force at December 31, 1998.
Since 1993 the Company's  active  membership base has grown by an average of 35%
per year and earnings per share has grown from $.01 per share to $1.67 per share
for 1999.

         During  1997,  the  Company  implemented  its "Fast  Start to  Success"
program.  The "Fast  Start to  Success"  program  is a  Company-sponsored  field
training  program for the Company's  marketing  associates that utilizes audios,
video and other  training  aides  developed  by the  Company  and is designed to
increase  new  memberships   sold  and  new  sales   associates   recruited  per
participating  associate.  Participating  associates  are  required  to pay  the
Company a one-time  training  fee to offset the  Company's  direct and  indirect
costs  incurred in  developing  and  maintaining  the program.  Mr.  Stonecipher
receives a payment  from the  Company of $10 for each  marketing  associate  who
participates  in the "Fast  Start to Success"  program.  Such  payments  totaled
$687,760  during 1999. Mr.  Stonecipher  was  instrumental in the conception and
development of the program,  which the Board believes has enhanced the Company's
marketing  efforts and contributed to the growth of new membership  sales during
1999. Mr.  Stonecipher's  compensation in connection with the program represents
another element in the Company's incentive  compensation policy designed to link
significant  portions of the chief executive officer's  compensation with growth
in the Company's membership base.

         The Company  maintains a Stock  Option  Plan (the  "Plan")  pursuant to
which the Board may grant  options to purchase  Common  Stock to  directors  and
employees of the Company,  including the executive officers.  The exercise price
of options granted under the Plan may not be less than the fair market value per
share of Common Stock on the date of grant.  In authorizing  option awards under
the Plan to executive  officers,  the Board considers  various factors including
the  recommendation  of  the  Chairman,  the  relative  responsibilities  of the
optionee, the Board's subjective evaluation of the optionee's  performance,  and
the optionee's  relative equity interest in the Company in the form of stock and
options.  The Board  granted  options  during  1999 to the  Company's  executive
officers as follows:  Harland C. Stonecipher - 100,000;  Randy Harp - 50,000 and
Kathleen S. Pinson - 5,000. The Board considers stock options to be an important
element of the Company's  incentive  compensation  policies and anticipates that
additional options will be granted to certain executive officers during 2000.

         The preceding report is presented by each of the current members of the
Board of Directors.

  Harland C. Stonecipher         Wilburn L. Smith          Martin H. Belsky
    Kathleen S. Pinson           David A. Savula             John W. Hail
  Shirley S. Stonecipher        Peter K. Grunebaum            Randy Harp


Shareholder Return Performance Graph

         The following graph compares the cumulative total  shareholder  returns
of the Company's Common Stock during the five years ended December 31, 1999 with
the  cumulative  total  shareholder  returns of  the Russell  2000 Index  and  a
selected peer group.  The peer group consists of companies  principally  engaged
in activities within the Standard  Industrial Classification  Code applicable to
the activities of the Company (Insurance Carriers Not Elsewhere  Classified) and
includes the following  companies:  American Annuity Group, Inc.; E.  W.  Blanch
Holdings,  Inc.;  Enhance Financial  Services Group,  Inc.;  Financial  Security
Assurance  Holdings LTD.;   Foundation  Health  Systems, Inc.  Class A; Hallmark
Financial Services,  Inc. and Horace Mann Educators Corporation. The Company has
selected this peer group primarily because there are no comparable  issuers with
publicly  traded  securities  that are engaged  principally in  the development,
underwriting  and  marketing  of prepaid  legal service  plans.  The  comparison
assumes an investment of $100 on January 1, 1995 in each of the Company's Common
Stock, the Russell 2000 Index  and the  peer  group and that  any dividends were
reinvested.

                 Comparison of Cumulative Total Return of Company,
                        Russell 2000 Index and Peer Group

                              [GRAPH APPEARS HERE]
<TABLE>
<CAPTION>
=============================================================================================
                                                      FISCAL YEAR ENDING
       COMPANY                      1994      1995       1996      1997       1998      1999
       -------                      ----      ----       ----      ----       ----      ----
<S>                                <C>       <C>        <C>      <C>        <C>       <C>

PRE-PAID LEGAL SERVICES, INC.      100.00    518.75     912.50   1709.38    1650.00   1200.00
RUSSELL 2000 INDEX                 100.00    128.44     149.77    183.23     178.09    212.98
PEER GROUP                         100.00    127.42     147.30    211.97     219.00    180.26
=============================================================================================
</TABLE>



<PAGE>


                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                                 AND MANAGEMENT

         The  following  table sets forth  certain  information  concerning  the
beneficial  ownership  of shares of Common  Stock of the  Company by each person
(other  than  directors  and  executive  officers of the  Company)  known by the
Company to be the  beneficial  owner of more than five percent of the issued and
outstanding Common Stock. The information is based on Schedules 13D or 13G filed
by the applicable beneficial owner with the Securities and Exchange Commission.

                 Security Ownership of Certain Beneficial Owners

                                                        Beneficial Ownership
                                                     --------------------------
                                                         Number        Percent
                                                            of           of
 Name and Address of Beneficial Owner                     Shares        Class
 ------------------------------------                ---------------- ---------
Thomas W. Smith
  323 Railroad Avenue
  Greenwich, CT  06830.....................            3,390,201  (1)    15.0

Thomas N. Tryforos
  323 Railroad Avenue
  Greenwich, CT  06830.....................            2,501,243  (1)    11.1
- ---------------------
(1)  Included in the shares of Common Stock indicated as  beneficially  owned by
     Thomas W. Smith ("Smith") and Thomas N. Tryforos ("Tryforos") are 2,459,000
     shares as to which they have shared  voting and shared  dispositive  power.
     These  shares  are  beneficially  owned  by  Smith  and  Tryforos  in their
     respective  capacities as investment  managers of certain managed  accounts
     and are  included in the  respective  beneficial  ownership  totals of both
     Smith and Tryforos. In addition,  Smith beneficially owns 931,201 shares of
     Common  Stock as to which he has sole  voting  and  dispositive  power  and
     Tryforos beneficially owns 42,243 shares of Common Stock as to which he has
     sole voting and dispositive power.

         The  following  table sets forth  certain  information  concerning  the
beneficial  ownership  of shares of Common  Stock of the Company as of March 15,
2000 by (a)  each  director  of the  Company,  (b) each of the  named  executive
officers,  and (c) all of the directors and executive officers of the Company as
a group.
<TABLE>
<CAPTION>

             Security Ownership of Directors and Executive Officers

                                                                Beneficial Ownership (1)
                                                              -----------------------------
                                                                     Number       Percent
                                                                        of           of
    Name of Director or Executive Officer                             Shares        Class
    -------------------------------------                     -------------------- --------
<S>                                                              <C>                  <C>
Harland C. Stoneicpher
 321 East Main Street
 Ada, Oklahoma 74820..........................................   1,367,033 (2)(3)     6.0
Randy Harp....................................................     230,765   (4)       *
Wilburn L. Smith..............................................     113,186   (5)       *
Kathleen S. Pinson............................................      64,161   (6)       *
Peter K. Grunebaum............................................      54,400   (7)       *
John W. Hail..................................................      24,375   (8)       *
David A. Savula...............................................      70,278   (9)       *
Martin H. Belsky..............................................      19,350  (10)       *
Shirley A. Stonecipher........................................   1,071,725 (2)(11)    4.8
All directors and executive officers as a group (9 persons)...   1,943,548  (12)      8.4
</TABLE>

- --------------------
* Less than 1%.

(1)    Unless  otherwise  indicated in the footnotes to the table and subject to
       community property laws where applicable,  each of the shareholders named
       in this table has sole voting and  investment  power with  respect to the
       shares  indicated as beneficially  owned. The percentage of ownership for
       each person is calculated in accordance  with rules of the Securities and
       Exchange  Commission  without  regard to shares of Common Stock  issuable
       upon  exercise of  outstanding  stock  options,  except that any shares a
       person is deemed to own by having a right to  acquire by  exercise  of an
       option are considered outstanding solely for purposes of calculating such
       person's percentage ownership.

(2)    Harland C.  Stonecipher and Shirley A.  Stonecipher are husband and wife.
       Included in the shares of Common Stock indicated as beneficially owned by
       Mr.and Mrs. Stonecipher are 1,049,225 shares as to which they have shared
       voting and shared dispositive power.

(3)    Includes  17,808 shares owned under the ESOP as to which Mr.  Stonecipher
       has sole voting power, but shared  dispositive  power, and 300,000 shares
       issuable upon exercise of outstanding options.

(4)    Includes 15,765 shares owned under the ESOP as to which Mr. Harp has sole
       voting power, but shared  dispositive  power, and 197,000 shares issuable
       upon exercise of outstanding options.

(5)    Includes  33,695  shares  owned under the ESOP as to which Mr.  Smith has
       sole  voting  power,  but shared  dispositive  power,  and 30,000  shares
       issuable upon exercise of outstanding options.

(6)    Includes  18,166  shares owned under the ESOP as to which Ms.  Pinson has
       sole  voting  power,  but  shared  dispositive  power,  and 7,500  shares
       issuable upon the exercise of outstanding  options.  Also, includes 2,588
       shares owned under the ESOP by Ms. Pinson's husband,  also an employee of
       the Company, as to which he has sole voting power, but shared dispositive
       power. Ms. Pinson disclaims beneficial ownership of shares that are owned
       by her husband.

(7)    Includes 42,500 shares issuable upon exercise of outstanding options.

(8)    Includes 500 shares owned by a  corporation  that  Mr. Hail  controls and
       22,500  shares  issuable upon exercise of  outstanding options.

(9)    Includes 30,000 shares issuable upon exercise of outstanding options.

(10)   Includes 19,000 shares issuable upon exercise of outstanding options.

(11)   Includes 22,500 shares issuable upon exercise of outstanding  options but
       does  not  include  the  shares  beneficially  owned  by Mr.  Stonecipher
       described in Note (3) above as to which Mrs.  Stonecipher  shares neither
       voting nor dispositive power, and Mrs.  Stonecipher  disclaims beneficial
       ownership of such shares.

(12)   Includes 648,500 shares issuable upon exercise of outstanding options and
       89,722 shares owned under the ESOP as to which the  respective  executive
       officers and  directors  have sole voting power,  but shared  dispositive
       power.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Harland C.  Stonecipher,  Chairman of the Board of Directors  and Chief
Executive  Officer of the  Company,  owns all of the  outstanding  shares of PPL
Agency,  Inc.  ("Agency")  as a nominee  for the  Company.  Any income of Agency
accrues to the Company and the Company has agreed to indemnify and hold harmless
Mr. Stonecipher for any personal losses as a result of his ownership of Agency.

         Agency's  financial  position and results of operations are included in
the  Company's   financial   statements  on  a  combined  basis.  Agency  earned
commissions,  net of amounts  paid  directly  to its agents by the  underwriter,
during 1999 and 1998 of $121,000 and $119,000,  respectively,  through its sales
of insurance products of an unaffiliated company. Annual management fees paid to
the  Company in 1999 and 1998 were  $36,000 in each year.  Agency had a net loss
for the  years  ended  December  31,  1999  and  1998 of  $18,148  and  $10,694,
respectively, after the payment of commissions to Mr. Stonecipher of $49,000 and
$47,000, respectively.

         Mr. Stonecipher and Shirley A. Stonecipher own Stonecipher Aviation LLC
("SA").  The Company has agreed to reimburse SA for certain expenses  pertaining
to trips made by Company  personnel for Company business purposes using aircraft
owned by SA.  Such  reimbursement  represents  the pro rata  portion  of  direct
operating  expenses,  such as fuel,  maintenance,  pilot fees and landing  fees,
incurred  in  connection  with such  aircraft  based on the  relative  number of
flights taken for Company  business  purposes versus the number of other flights
during the applicable period. No reimbursement is made for depreciation, capital
expenditures  or improvements  relating to such aircraft.  During 1999 and 1998,
the Company paid $276,000 and $279,000, respectively, to SA as reimbursement for
such transportation expenses.

         Wilburn L. Smith,  President  and a director of the Company,  has loans
from the Company made in December  1992,  December 1996 and October,  1998.  The
largest  aggregate  balance of the loans during the year ended December 31, 1999
was $511,000.  The outstanding  balance of the loans as of December 31, 1999 was
$510,745.  The loans  bear  annual  interest  at the rate of 3% in excess of the
prime rate,  adjusted on January 1 of each year,  and are secured by Mr. Smith's
commissions from the Company.  Mr. Smith also owns  corporations or partnerships
not  affiliated  with the Company but engaged in the  marketing of the Company's
legal service  memberships and which earn commissions from sales of memberships.
These entities earned commissions,  net of amounts passed through as commissions
to  their  sales   agents,   during  1999  and  1998  of  $14,000  and  $39,000,
respectively.

         John W. Hail,  a director  of the  Company,  served as  Executive  Vice
President,  Director  and Agency  Director of the Company from July 1986 through
May 1988 and also served as Chairman of the Board of Directors of TVC Marketing,
Inc.,  which was the  exclusive  marketing  agent of the Company from April 1984
through September 1985.  Pursuant to agreements between Mr. Hail and the Company
entered into during the period in which Mr. Hail was an executive officer of the
Company,  Mr.  Hail  receives  override  commissions  from  renewals  of certain
memberships  initially sold by the Company  during such period.  During 1999 and
1998,  such  override  commissions  on renewals  totaled  $90,839  and  $93,867,
respectively.  Mr.  Hail  also  owns  interests  ranging  from  12% to  100%  in
corporations not currently affiliated with the Company, including TVC Marketing,
Inc.,  but which were engaged in the  marketing of the  Company's  legal service
memberships and which earn renewal commissions from memberships previously sold.
These  entities  earned  renewal  commissions,  net of amounts passed through as
commissions  to  their  sales  agents,  during  1999 and  1998 of  $301,021  and
$284,344, respectively.

         David A. Savula,  a director of the Company,  is actively engaged as an
independent   contractor  in  the  marketing  of  the  Company's  legal  service
memberships. During 1999 and 1998, Mr. Savula received from the Company $815,460
and $651,215,  respectively,  pursuant to a previous  agreement with the Company
providing for the payment to Mr. Savula of override  commissions  and other fees
with  respect to  commissions  earned by, and new sales  associate  sponsorships
within, the Company's multilevel marketing sales force.


                COMPLIANCE WITH SECTION 16 REPORTING REQUIREMENTS

         Section 16(a) of the Securities Exchange Act of 1934 requires directors
and executive officers of the Company and persons who beneficially own more than
10% of the  Company's  Common Stock to file reports of ownership  and changes in
ownership  of the  Company's  Common  Stock  with the  Securities  and  Exchange
Commission. The Company is required to disclose delinquent filings of reports by
such persons  during  1999.  Based on a review of the copies of such reports and
amendments thereto received by the Company, or written  representations  that no
filings were required,  the Company believes that during 1999, all Section 16(a)
filing  requirements  applicable  to its executive  officers,  directors and 10%
shareholders were met, except as described below.

         Randy Harp, Chief Financial  Officer and Chief Operating  Officer and a
director of the Company, inadvertently failed to file a required report relating
to the  acquisition  of 3,000 shares of Common Stock pursuant to the exercise of
previously  reported options to purchase Common Stock. An appropriate filing was
made upon the discovery of these filing delinquencies.


                                     VOTING

Directors  will be elected by a plurality of the votes of the shares  present in
person or represented by proxy at the Annual Meeting.  The  affirmative  vote of
the  holders of a majority  of the shares of Common  Stock  which are present in
person or  represented by proxy at the Annual Meeting is required to approve the
amendment and  restatement of the Stock Option Plan. All other matters  properly
brought  before the Annual  Meeting  will be decided by a majority  of the votes
cast on the matter, unless otherwise required by law. All other matters properly
brought  before the Annual  Meeting  will be decided by a majority  of the votes
cast on the matter, unless otherwise required by law.

         Shares  represented  by proxies which are marked  "withhold  authority"
with  respect  to the  election  of any one or more  nominees  for  election  as
directors and proxies which are marked  "abstain" on the proposal to approve the
amendment  of the  Stock  Option  Plan  will  be  counted  for  the  purpose  of
determining  the  number of shares  represented  by proxy at the  meeting.  As a
result, proxies marked "abstain" with regard to the approval of the amendment of
the Stock  Option  Plan will have the same  effect as if the shares  represented
thereby were voted against approval. However, because directors are elected by a
plurality  rather than a majority of the shares present in person or represented
by proxy at the Annual Meeting, proxies marked "withhold authority" with respect
to any one or more nominee will not affect the outcome of the nominee's election
unless the nominee receives no affirmative  votes or unless other candidates are
nominated for election as directors.

         Shares represented by limited proxies will be treated as represented at
the meeting only as to such matter or matters for which  authority is granted in
the limited proxy.  Shares  represented by proxies returned by brokers where the
brokers'  discretionary  authority  is limited by stock  exchange  rules will be
treated as  represented  at the Annual Meeting only as to such matter or matters
voted on in the proxies.


                         INDEPENDENT PUBLIC ACCOUNTANTS

         The  Company   engaged   Deloitte  &  Touche  LLP  as  its  independent
accountants  in September  1994.  Deloitte & Touche LLP served as the  Company's
independent accountants for the year ended December 31, 1999. Representatives of
Deloitte & Touche LLP are expected to be present at the Annual Meeting, with the
opportunity  to make a statement  if they desire to do so, and will be available
to respond to appropriate questions.


                          ANNUAL REPORT TO SHAREHOLDERS

         The Company's Annual Report to Shareholders for the year ended December
31,  1999,  including  audited  financial  statements,  accompanies  this  Proxy
Statement.  The Annual Report is not  incorporated  by reference into this Proxy
Statement  or  deemed  to be a part of the  materials  for the  solicitation  of
proxies.


                   AVAILABILITY OF ANNUAL REPORT ON FORM 10-K

         A copy of the Company's  Annual  Report on Form 10-K for the year ended
December  31,  1999   filed  with  the  Securities  and  Exchange  Commission is
available without charge to any  shareholder  of the Company who requests a copy
in writing from the Company, Attn.: Janice Stinson, Investor Relations, P.O. Box
145, Ada, Oklahoma  74821-0145.


<PAGE>


                            PROPOSALS OF SHAREHOLDERS

The  Board  of  Directors  will  consider   properly   presented   proposals  of
shareholders  intended  to be  presented  for  action at the  Annual  Meeting of
Shareholders. Such proposals must comply with the applicable requirements of the
Securities and Exchange Commission and the Company's bylaws. Under the Company's
bylaws, a notice of intent of a shareholder to bring any matter before a meeting
shall be made in writing and  received by the  Secretary of the Company not more
than 150 days and not less than 90 days in advance of the annual  meeting or, in
the event of a special meeting of shareholders, such notice shall be received by
the  Secretary  of the  Company  not later than the close of the  fifteenth  day
following   the  day  on  which  notice  of  the  meeting  is  first  mailed  to
shareholders.  Every such notice by a shareholder  shall set forth: (a) the name
and  address  of the  shareholder  who  intends  to bring up any  matter;  (b) a
representation  that the  shareholder  is a registered  holder of the  Company's
voting stock and intends to appear in person or by proxy at the meeting to bring
up the matter  specified in the notice;  (c) with respect to notice of an intent
to make a nomination,  a description of all understandings among the shareholder
and each nominee and any other person  (naming such person or persons)  pursuant
to which the nomination or  nominations  are to be made by the  shareholder  and
such other  information  regarding each nominee  proposed by the  shareholder as
would have been required to be included in a proxy  statement  filed pursuant to
the proxy rules of the Securities and Exchange  Commission had each nominee been
nominated  by the Board of  Directors  of the  Company;  and (d) with respect to
notice of an intent to bring up any other matter,  a description  of the matter,
and any material interest of the shareholder in the matter.  Notice of intent to
make a nomination shall be accompanied by the written consent of each nominee to
serve as a director of the Company, if elected. All shareholder proposals should
be sent  to the  Secretary  of the  Company  at  P.O.  Box  145,  Ada,  Oklahoma
74821-0145.

         A  shareholder  proposal  submitted  pursuant  to Rule 14a-8  under the
Securities  Exchange  Act of 1934 and  intended to be included in the  Company's
proxy  statement  relating to the 2001 Annual  Meeting must be received no later
than  December 1, 2000.  To be considered  for  presentation  at the 2001 Annual
Meeting,  although  not  included in the Proxy  Statement  for such  meeting,  a
proposal  must be  received  within the time  period set forth in the  Company's
bylaws as  described  above.  In addition,  the proxy  solicited by the Board of
Directors  for the 2001 Annual  Meeting will confer  discretionary  authority to
vote on any such  shareholder  proposal  presented  at the 2001  Annual  Meeting
unless the  Company  is  provided  with  notice of such  proposal  no later than
February 15, 2001.


                                  OTHER MATTERS

         The  Board of  Directors  of the  Company  does  not know of any  other
matters to be presented for action at the Annual Meeting other than those listed
in the Notice of Meeting and referred to herein.  If any other matters  properly
come before the Annual Meeting or any adjournment  thereof,  it is intended that
the proxy solicited hereby be voted as to any such matter in accordance with the
recommendations of the Board of Directors of the Company.


<PAGE>


                                  PROXY

                       PRE-PAID LEGAL SERVICES, INC.
                   Proxy Solicited on Behalf of the Board
               of Directors Annual Meeting of the Shareholders
                     to be held on Friday, May 12, 2000

         The  undersigned  shareholder  of Pre-Paid  Legal  Services,  Inc.,  an
Oklahoma corporation (the "Company"),  hereby acknowledges receipt of the Notice
of Annual  Meeting of  Shareholders  and Proxy  Statement,  each dated March 31,
2000, and hereby  appoints  Harland C.  Stonecipher and Randy Harp, or either of
them, as proxies and attorneys-in-fact, with full power to each of substitution,
on behalf and in the name of the  undersigned,  to represent the  undersigned at
the 2000  Annual  Meeting  of  Shareholders  of the  Company,  to be held in the
Seminar  Center at Pontotoc  Area VoTech  School at 601 West 33rd Street in Ada,
Oklahoma,  on  Friday,  May 12,  2000,  at 1:00  p.m.,  local  time,  and at any
adjournment thereof, and to vote all shares of Common Stock of the Company which
the undersigned would be entitled to vote if then and there personally  present,
on the matters set forth below.

    (1)  Election of directors:

             ____     FOR all nominees listed below (except as indicated).


             ____     WITHHOLD AUTHORITY to vote for all nominees listed below.

         If you wish to withhold  authority to vote for any individual  nominee,
         strike a line through that nominee's name in the list below.

    Kathleen S. Pinson           David A. Savula             John W. Hail

         (2)  Approval of  amendment  to increase  number of shares  under Stock
Option Plan.

____    FOR                     ____     AGAINST                ____     ABSTAIN

         (3)  In their discretion, upon such matters as may properly come before
              the meeting or any adjournment or adjournments thereof.

   PLEASE SIGN ON THE REVERSE SIDE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE.

<PAGE>


THIS PROXY WILL BE VOTED AS DIRECTED OR, IF NO CONTRARY  DIRECTION IS INDICATED,
WILL BE VOTED "FOR" THE NOMINEES  LISTED IN ITEM 1 AND "FOR" THE PROPOSAL LISTED
IN ITEM 2. IF ANY OTHER  MATTERS ARE BROUGHT  BEFORE THE MEETING OR IF A NOMINEE
FOR  ELECTION  AS A DIRECTOR  NAMED IN THE PROXY  STATEMENT  FOR  ELECTION  AS A
DIRECTOR IS UNABLE TO SERVE OR FOR GOOD CAUSE WILL NOT SERVE,  THE PROXY WILL BE
VOTED IN ACCORDANCE WITH THE RECOMMENDATIONS OF THE BOARD ON SUCH MATTERS OR FOR
SUCH SUBSTITUTE NOMINEES AS THE BOARD MAY RECOMMEND.

                                      DATED:   ___________________________, 2000

                                               ________________________________
                                               Printed Name(s) of Shareholder(s)
                             Signature(s):     ________________________________

                                               ________________________________

(Please  sign  exactly  as name  appears on the proxy  card.  If shares are held
jointly,   each  holder  should  sign.  When  signing  as  attorney,   executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer.  If a  partnership,  please  sign in  partnership  name  by  authorized
person).


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