PRE PAID LEGAL SERVICES INC
10-K, 2000-03-21
INSURANCE CARRIERS, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
(Mark one)
(X)   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
      ACT OF 1934

For the fiscal year ended December 31, 1999

(  )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934

For the transition period from _____________ to ____________

Commission File Number: 1-9293
               --------------------------------------------------------------

                               PRE-PAID LEGAL SERVICES, INC.
                   (Exact name of registrant as specified in its charter)

                    Oklahoma                                 73-1016728
         (State or other jurisdiction of                  (I.R.S. Employer
         incorporation or organization)                  Identification No.)

                  321 East Main
                  Ada, Oklahoma                                 74820
    (Address of principal executive offices)                 (Zip Code)

Registrant's telephone number including area code:  (580) 436-1234

Securities registered pursuant to Section 12(b) of the Exchange Act:
                                                      Name of each exchange on
               Title of each class                        which registered
               -------------------                        ----------------
          Common Stock, $0.01 Par Value                New York Stock Exchange

Securities registered under Section 12 (g) of the Exchange Act: None

   Indicate  by check mark  whether  the  registrant  (1) has filed all  reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X No


   Indicate by check mark if disclosure of  delinquent  filers  pursuant to Item
405 of Regulation S-K is not contained herein and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K ( ).

   State the aggregate  market value of the voting stock held by  non-affiliates
of the registrant.  The aggregate market value shall be computed by reference to
the price at which the stock was sold,  or the average  bid and asked  prices of
such stock,  as of a specified date within the past 60 days prior to the date of
the filing: As of March 15, 2000 - $497,803,736.

   Indicate the number of shares outstanding of each of the registrant's classes
of common stock, as of the latest  practicable  date: As of March 15, 2000 there
were 22,554,143 shares of Common Stock, par value $.01 per share, outstanding.

DOCUMENTS INCORPORATED BY REFERENCE.
   Portions of the  Company's  definitive  proxy  statement  for its 2000 annual
meeting  of  shareholders  are  incorporated  into Part III of this Form 10-K by
reference.


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                                    FORM 10-K

                      For the year ended December 31, 1999

                                TABLE OF CONTENTS
PART I.

ITEM 1.  DESCRIPTION OF BUSINESS
         General
         Acquisition of TPN, Inc. d.b.a. The Peoples Network
         Acquisition of Universal Fidelity Life Insurance Company
         Industry Overview
         Description of Memberships
         Specialty Legal Service Plans
         Provider Law Firms
         Marketing
         Operations
         Quality Control
         Competition
         Regulation
         Employees
         Foreign Operations

ITEM 2.  DESCRIPTION OF PROPERTY

ITEM 3.  LEGAL PROCEEDINGS

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF
         SECURITY HOLDERS

PART II.

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
         STOCKHOLDER MATTERS
         Market Price of and Dividends on the Common Stock
         Recent Sales of Unregistered Securities

ITEM 6.  SELECTED FINANCIAL DATA

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS
         General
         Results of Operations:
            Comparison of 1999 to 1998
            Comparison of 1998 to 1997
         Liquidity and Capital Resources

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH
         ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
         DISCLOSURE

PART III.
- ----------


PART IV.

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES,
         AND REPORTS ON FORM 8-K

SIGNATURES .......................................................

**  Information  required  by Part III is  incorporated  by  reference  from the
Company's   definitive   proxy   statement  for  its  2000  annual   meeting  of
shareholders.


<PAGE>



                          PRE-PAID LEGAL SERVICES, INC.
                                    FORM 10-K

                      FOR THE YEAR ENDED DECEMBER 31, 1999


Forward-Looking Statements
- --------------------------
      All statements in this report  concerning  Pre-Paid Legal  Services,  Inc.
(the "Company") other than purely  historical  information,  including,  but not
limited to,  statements  relating to the Company's  future plans and objectives,
expected  operating  results  and  assumptions  relating  to future  performance
constitute "Forward-Looking Statements" within the meaning of Section 21E of the
Securities  Exchange  Act of 1934  and are  based  on the  Company's  historical
operating  trends and  financial  condition  as of  December  31, 1999 and other
information  currently  available to management.  The Company  cautions that the
Forward-Looking  Statements  are  subject  to all the  risks  and  uncertainties
incident to its  business,  including  but not limited to risks  relating to the
marketing of its Memberships, Membership persistency, regulation and competition
risks  and the  risk  relating  to the  continued  active  participation  of its
principal executive officer,  Harland C. Stonecipher.  Moreover, the Company may
make  acquisitions  or  dispositions  of assets or  businesses,  enter  into new
marketing arrangements or enter into financing  transactions.  None of these can
be predicted with certainty and,  accordingly,  are not taken into consideration
in any of the  Forward-Looking  Statements made herein. For all of the foregoing
reasons, actual results may vary materially from the Forward-Looking Statements.

PART I.

ITEM 1.  DESCRIPTION OF BUSINESS
- --------------------------------

General

      Pre-Paid Legal Services, Inc. was one of the first companies in the United
States  organized  solely to design,  underwrite and market legal expense plans.
The Company's  predecessor  commenced  business in 1972 and began offering legal
expense reimbursement  services as a "motor service club" under Oklahoma law. In
1976, the Company was formed and acquired its  predecessor in a stock  exchange.
The Company began  offering  Memberships  independent  of the motor service club
product  by adding a legal  consultation  and  advice  service,  and in 1979 the
Company  implemented a legal expense  benefit which provided for partial payment
of legal fees in  connection  with the  defense of  certain  civil and  criminal
actions.  The  Company's  legal  expense  plans  (referred to as  "Memberships")
currently provide for or reimburse a portion of the legal fees associated with a
variety of legal services in a manner similar to medical reimbursement plans. At
December 31, 1999, the Company had 827,979  Memberships in force with members in
all 50 states,  the District of Columbia  and the Canadian  provinces of Ontario
and British  Columbia.  Approximately  90% of such Memberships were in 28 states
and the Canadian province of Ontario.

Acquisition of TPN, Inc. d.b.a. The Peoples Network ("TPN")

      TPN was merged  into the  Company  effective  October  2, 1998.  Since its
inception in 1994, TPN had marketed  personal and home care  products,  personal
development   products  and  services  together  with   PRIMESTAR(R)   satellite
subscription television service to its members through a network marketing sales
force. TPN had a sales force of approximately 30,000 distributors at the time of
the acquisition of which  approximately  13,000 immediately became Company sales
associates after the acquisition. The personal development products and services
are delivered to the sales force and  subscribers  via the Company's own channel
known as the "SUCCESS CHANNEL" on the PRIMESTAR(R)  digital  satellite  network.
The  acquisition  of TPN greatly  enhanced the Company's  ability to communicate
with the  combined  sales  force via the  "SUCCESS  CHANNEL."  The  Company  has
utilized this communications platform for recruiting new sales associates, sales
training,  motivation,  personal  development and product sales.  The ability to
communicate  with  people  in  their  homes or  offices  via  digital  satellite
broadcasting  technology has furthered the Company's  recruiting and training of
new sales associates as well as existing associates.  The acquisition  qualified
as a "pooling of interests" for financial reporting purposes and accordingly the
1995 through 1998 financial  information  contained  herein has been restated to
include the operating results of TPN.

Acquisition of Universal Fidelity Life Insurance Company

      The Company completed its acquisition of Universal Fidelity Life Insurance
Company  ("UFL") on December 30, 1998.  UFL,  based in Duncan,  Oklahoma,  was a
subsidiary of Pioneer Financial Services, Inc. ("Pioneer"), which is a member of
the  Conseco  group  of  companies.  As part of the  transaction,  Pioneer  Life
Insurance  Company,  a wholly-owned  subsidiary of Pioneer,  entered into a 100%
coinsurance  agreement  with UFL  assuming  all of the  assets  and  liabilities
relating to Medicare  supplement  and health care  business  written by UFL. UFL
retained its  existing  life  insurance  business  with 1999 annual  premiums of
approximately $1 million and has continued to provide claims  processing for the
coinsured  Medicare  supplement  and health care  policies and receive full cost
reimbursement for such services.  UFL markets  primarily to individuals,  age 65
and  over,  in New  Mexico,  Oklahoma  and  Texas.  The  acquisition  of UFL was
accounted for using the purchase method of accounting for business combinations.

      The transaction  has not had a material effect on the Company's  operating
results.  UFL  continues to market new life and Medicare  supplement  and health
insurance policies through existing general agency relationships,  retaining the
new life insurance  business and  coinsuring the Medicare  supplement and health
policies in their entirety to Pioneer. UFL's operations are fully self-contained
and are supported as necessary by the Company's various operating departments.

      Due to the acquisition of UFL, the Company now has two reportable segments
(legal service plans and life insurance) that have separate  operating teams and
infrastructures  and that offer  different  products and services.  See Notes to
Consolidated Financial Statements,  Note 15 for summarized financial information
concerning the Company's reportable segments.

      Since the acquisition of UFL, the Company has been working with Conseco to
develop a cooperative  marketing  alliance designed to allow Conseco's agents to
offer the Company's legal plans to their customers.  It is expected that Conseco
will focus  primarily on their  existing  group  accounts.  The UFL  acquisition
provided the Company with a potentially  significant  new  marketing  partner as
well as an  opportunity  to  manufacture  specialty  insurance  products for the
benefit of its sales associates.

Industry Overview

      Legal  service  plans,  while  used in Europe for many  years,  were first
developed  in the United  States in the late 1960s.  Since that time,  there has
been substantial  growth in the number of Americans  entitled to receive various
forms of legal  services  through  legal service  plans.  According to estimates
developed  by the  National  Resource  Center for  Consumers  of Legal  Services
("NRC")  during  1999,  there were 115  million  Americans  entitled  to service
through at least one legal  service  plan,  compared  to 4 million  in 1981,  15
million in 1985,  58 million in 1990 and 98 million in 1996.  The legal  service
plan industry  continues to evolve and market acceptance of legal service plans,
as indicated by the continuing  growth in the number of  individuals  covered by
plans, is increasing.

      Legal  service  plans  are  offered  through  various   organizations  and
marketing  methods and contain a wide  variety of  benefits.  The types of plans
offered  include  "free" plans that  generally  provide  limited  benefits on an
automatic  enrollment basis without any direct cost to the individual user. Free
plans  include  those  sponsored by labor unions,  the American  Association  of
Retired  Persons,  the National  Education  Association  and  military  services
according to NRC estimates,  accounted for  approximately 57% of covered persons
in 1999.  The NRC  estimates  that an  additional  27% are  covered by  employee
assistance plans that are also automatic enrollment plans without direct cost to
participants  designed to provide  limited  telephonic  access to attorneys  for
members  of  employee  groups.  Employer  paid  plans  pursuant  to  which  more
comprehensive  benefits  are  offered by the  employer  as a fringe  benefit are
estimated by the NRC to account for approximately 5% of covered persons in 1999.

      According to the NRC, the remaining  covered  persons in 1999 were covered
by  individual  enrollment  plans,  other  employment  based  plans,   including
voluntary  payroll deduction plans, and  miscellaneous  plans.  These plans were
estimated by the NRC to account for  approximately 11% of the market in 1999 and
represent the market segment in which the Company primarily competes.  According
to the NRC,  these plans  typically  have more  comprehensive  benefits,  higher
utilization,  involve  higher  costs  to  participants,  and are  offered  on an
individual enrollment or voluntary basis.

      Of the current  work force  covered by legal  service  plans,  only 8% was
estimated by the NRC to be covered by plans having benefits  comparable to those
provided by the Company's  Memberships.  Accordingly,  the Company believes that
significant  opportunities  exist  for  successful  marketing  of the  Company's
Memberships to employee groups and other individual consumers.

Description of Memberships

      The Company has offered  legal  services  under two types of  Memberships:
closed panel and open panel.  Since 1987,  substantially  all of the Memberships
sold by the Company have been closed  panel  Memberships  that allow  members to
access legal services  through a network of independent law firms ("provider law
firms") under contract with the Company. Provider law firms are paid a fixed fee
on a capitated  basis to render  services to plan  members  residing  within the
state or  province  in which the  provider  law firm is  licensed  to  practice.
Because  the  fixed  fee  payments  by the  Company  to  provider  law  firms in
connection  with closed  panel plans do not vary based on the type and amount of
benefits  utilized by the member,  the closed  panel plans  provide  significant
advantages to the Company in managing claims risk. At December 31, 1999,  closed
panel   Memberships   comprised   approximately  97%  of  the  Company's  active
Memberships.  Prior to 1987, the Company sold  primarily open panel  Memberships
which  allow  members  to locate  their own  lawyer to  provide  legal  services
available  under the Membership  with the member's  lawyer being  reimbursed for
services rendered based on usual, reasonable and customary fees.

      Family Legal Plan
      The Family  Legal Plan  currently  marketed in most  jurisdictions  by the
Company  consists of five basic benefit groups that provide coverage for a broad
range of preventive and litigation-related legal expenses. The Family Legal Plan
accounted for approximately  95% of the outstanding  Memberships at December 31,
1999.  In  addition  to  the  Family  Legal  Plan,  the  Company  markets  other
specialized  legal  services  products  specifically  related to  employment  in
certain professions described below

      In 12 states,  the Company's plans are available in the Spanish  language.
For the Spanish language plans, the provider law firms have both bilingual staff
and lawyers and the Company has bilingual  staff for both  customer  service and
marketing  service  functions.  The Company will continue to evaluate making its
plans  available  in  additional  languages  in markets  where demand for such a
product is expected to be sufficient to justify this additional cost.

      In exchange for a fixed monthly,  semi-annual or annual  payment,  members
are entitled to  specified  legal  services.  Those  individuals  covered by the
Membership include the individual who purchases the Membership along with his or
her spouse and never married  children  living at home up to age 21 or up to age
23 if the children are full time college students. Also included are children up
to age 18 for whom  the  member  is  legal  guardian  and any  dependent  child,
regardless  of age, who is mentally or  physically  disabled.  Each  Membership,
other than the Business  Owners' Legal Solutions Plan, is guaranteed  renewable,
except in the case of fraud or nonpayment of Membership fees. Historically,  the
Company  has not  raised  rates to  existing  members.  If new  benefits  become
available,  existing members may choose the newer, more  comprehensive plan at a
higher rate or keep their existing  Memberships.  Memberships are  automatically
renewed at the end of each Membership  period unless the member cancels prior to
the renewal date or fails to make payment on a timely basis.

      The basic legal service plan Membership is sold as a package consisting of
five separate  benefit groups.  Memberships  range in cost from $10.00 to $26.00
per month  depending in part on the  schedule of  benefits,  which may vary from
state or province in compliance with regulatory requirements.  Benefits for most
corporate  and  commercial  matters are  excluded  from open panel  Memberships.
Benefits for domestic  matters,  bankruptcy and drug and alcohol related matters
are limited in most Memberships.

      Preventive Legal Services. These benefits offer unlimited toll-free access
to a member's provider law firm for advice and consultation on any legal matter.
These  benefits  also include  letters and phone calls on the  member's  behalf,
review of personal contracts and documents,  each up to 10 pages in length, last
will and  testament  preparation  for the member and annual  will  reviews at no
additional cost.

      When these benefits are offered on the open panel plan basis,  they permit
half-hour consultations for personal legal matters with the lawyer of choice and
pay a lawyer's reasonable fee for covered consultations.  This benefit, however,
does not provide for a duplication of services previously billed relating to the
same matter per Membership in a 90-day period. The member is responsible for any
fees  incurred  as  a  result  of  legal  work  in  addition  to  the  half-hour
consultation or legal assistance provided under this benefit.

      Automobile  Legal  Protection.  These benefits offer legal  assistance for
matters  resulting from the operation of a licensed motor vehicle.  Members have
assistance available to them at no additional cost for: (a) defense in the court
of original  jurisdiction of moving traffic violations deemed  meritorious,  (b)
defense in the court of  original  jurisdiction  of any charge of  manslaughter,
involuntary manslaughter, vehicular homicide or negligent homicide as the result
of a licensed  motor vehicle  accident,  (c) up to 2.5 hours of  assistance  per
incident for  collection of minor property  damages (up to $2,000)  sustained by
the  member's  licensed  motor  vehicle in an  accident,  (d) up to 2.5 hours of
assistance per incident for collection of personal injury damages (up to $2,000)
sustained by the member or covered family member while driving,  riding or being
struck as a pedestrian by a motor vehicle, and (e) up to 2.5 hours of assistance
per  incident  in  connection  with an  action,  including  an  appeal,  for the
maintenance  or  reinstatement  of a member's  driver's  license  which has been
canceled,  suspended,  or revoked.  No coverage  under this benefit of the basic
legal service plan is offered to members for  pre-existing  conditions,  drug or
alcohol related matters,  or for commercial vehicles over two axles or operation
without a valid license.

      Trial  Defense.  These  benefits  offer  assistance  to the member and the
member's  spouse through an increasing  schedule of benefits based on Membership
year.  Up to 60 hours are  available  for the  defense  of civil or  job-related
criminal  charges by the provider  law firm in the first  Membership  year.  The
criminal  action  must be  within  the scope and  responsibility  of  employment
activities of the member or spouse.  Up to 2.5 hours of assistance are available
prior to trial,  and the balance is  available  for actual trial  services.  The
schedule  of  benefits  under  this  benefit  area  increases  by 60 hours  each
Membership  year to: 120 hours in the second  Membership  year, 3 hours of which
are available for pre-trial  services;  180 hours in the third  Membership year,
3.5 hours of which are available for pre-trial services; 240 hours in the fourth
Membership year, 4 hours of which are available for pre-trial  services,  to the
maximum limit of 300 hours in the fifth  Membership year, 4.5 hours of which are
available  for  pre-trial  services.  This benefit  excludes  domestic  matters,
bankruptcy,  deliberate criminal acts, alcohol or drug-related matters, business
matters, and pre-existing conditions.

      In addition to the  pre-trial  benefits of the basic legal plan  described
above,  there are additional  pre-trial hours available as an option, or add-on,
to the basic plan. These optional benefits cost $9.00 per month and add 15 hours
of pre-trial  services  during the first year of the  Membership  incrementing 5
additional  hours each  Membership  year to the maximum limit of 35 hours in the
fifth  Membership  year.  These  pre-trial  hours are in addition to those hours
already provided by the basic plan so that the member,  in the first year of the
Membership, has a combined total of 17.5 pre-trial hours available escalating to
a combined  total of 39.5  pre-trial  hours in the fifth  Membership  year.  The
Company has  experienced  increased  sales of this option  during the last three
years.

      IRS Audit Protection Services. This benefit offers up to 50 hours of legal
assistance  per year in the  event the  member,  spouse  or  dependent  children
receive written notification of an Internal Revenue Service ("IRS") audit or are
summoned in writing to appear  before the IRS  concerning  a tax return.  The 50
hours of assistance  are available in the following  circumstances:  (a) up to 1
hour  for  initial  consultation,  (b) up to 2.5  hours  for  representation  in
connection  with the audit if settlement  with the IRS is not reached  within 30
days, and (c) the remaining 46.5 hours of actual trial time if settlement is not
achieved prior to litigation. Coverage is limited to audit notification received
regarding  the tax return for years during which the  Membership  is  effective.
Representation  for  charges  of fraud  or  income  tax  evasion,  business  and
corporate tax returns and certain other matters are excluded from this benefit.

      With  pre-trial  benefits  limited to 2.5 hours to 4.5 hours  based on the
Membership year for trial defense (without the pre-trial  option  described) and
3.5 hours for the IRS audit  benefit,  these  benefits  do not  ensure  complete
pre-trial coverage.  In order to receive additional pre-trial IRS audit or trial
defense  benefits,  a matter  must  actually  proceed  to  trial.  The  costs of
pre-trial  preparation  that exceed the benefits  under the  Membership  are the
responsibility  of the  member.  Provider  law  firms  under  the  closed  panel
Membership have agreed to provide to members any additional  pre-trial  services
beyond those  stipulated  in the  Membership at a 25% discount from the provider
law firm's customary and usual hourly rate.

      The  automobile  related  benefits,  trial defense  benefits and IRS audit
benefits available on an open panel plan basis provide comparable  benefits with
limitations based on fees incurred rather than hours of service.

      Preferred  Member  Discount.  Provider  law firms  under the closed  panel
Membership  have agreed to provide to members any legal  services  beyond  those
stipulated  in the  Membership  at a fee  discounted  25% from the  provider law
firm's customary and usual hourly rate.

      Legal Shield benefit
      The Legal  Shield plan can be added to the  standard  or  expanded  Family
Legal  Plan for $1 per month  and  provides  members  with  24-hour  access to a
toll-free  number for provider law firm  assistance if the member is arrested or
detained.  The Legal Shield member, if detained,  can present their Legal Shield
card to the  officer  that has  detained  them to make it clear  that  they have
access to legal  representation and that they are requesting to contact a lawyer
immediately.  The  benefits of the Legal  Shield plan are subject to  conditions
imposed by the  detaining  authority,  which may not allow for the  provider law
firm to communicate with the member on an immediate basis.

      Canadian Family Plan
      The Family Legal plan is currently  marketed in the Canadian  provinces of
Ontario and British  Columbia.  The Company began  operations in these provinces
during  June and July of 1999,  respectively.  The plan  currently  marketed  in
British Columbia provides  primarily the preventive legal services and preferred
member discount  described above.  Benefits of the Ontario plan include expanded
preventive  benefits  including  assistance with Canadian  Government  agencies,
warranty  assistance and small claims court  assistance as well as the preferred
member   discount.   Canadian   membership  fees  collected   during  1999  were
approximately $1 million in U.S. dollars. The Company plans to expand operations
in other provinces and territories of Canada.

Specialty Legal Service Plans

      In addition to the Family  Legal plan  described  above,  the Company also
offers other  specialty or niche legal  service  plans.  These  specialty  plans
usually contain many of the Family Legal plan benefits  adjusted as necessary to
meet specific industry or prospective member requirements.  In addition to those
specialty  plans  described  below,  the Company  will  continue to evaluate and
develop other such plans as the need and market allow.

      Commercial Driver Legal Plan
      The  Commercial  Driver  Legal  Plan,   developed  in  1986,  is  designed
specifically  for  the  professional  truck  driver  and  offers  a  variety  of
driving-related   benefits,   including   coverage  for  moving  and  non-moving
violations. This plan provides coverage on a closed panel plan basis for persons
who drive a commercial vehicle.  This legal service plan is currently offered in
45 states.  In certain states,  the Commercial Driver Legal Plan is underwritten
by the Road America  Motor Club, an unrelated  motor  service  club.  During the
years  ended  December  31,  1999,  1998  and  1997,  this  plan  accounted  for
approximately 1.1%, 1.4% and 2.2%, respectively, of Membership fees. The Plan is
available at the monthly  rate of $35.95 or at a group rate of $32.95.  Benefits
include  the  motor  vehicle  related  benefits  described  above,   defense  of
Department of Transportation violations and the 25% discounted rate for services
beyond plan scope,  such as defense of  non-moving  violations,  bail and arrest
bonds, and services for family vehicles.

      Law Officers Legal Plan
      The Law  Officers  Legal  Plan,  developed  in 1991  and  marketed  to law
enforcement officers, provides 24-hour job-related emergency toll-free access to
a provider law firm and provides legal services  associated with  administrative
hearings.  This plan was  designed to meet the legal needs of persons in the law
enforcement  profession and is currently  marketed at the monthly rate of $16.00
or at a group rate of $14.95.  The  Company has  members  covered  under the Law
Officers  Legal Plan in 24 states.  The Law Officers Legal Plan offers the basic
family legal plan benefits  described  above  without the motor vehicle  related
benefits.  These motor vehicle  benefits are available in the Law Officers Legal
Plan only for defense of criminal  charges  resulting  from the  operation  of a
licensed  motor  vehicle.  Additionally,  at no charge to the member,  a 24-hour
emergency  hotline is  available to access the services of the provider law firm
in situations of  job-related  urgency.  The Law Officers Legal Plan also offers
representation  at no  additional  charge  for up to ten hours  (five  hours per
occurrence)  for two  administrative  hearings  or  inquiries  per  year and one
pre-termination hearing per Membership year before a review board or arbitrator.
Preparation and/or counsel for  post-termination  hearings are also available to
members as a schedule of benefits,  which increases with each  Membership  year.
The schedule of benefits is similar to that offered  under the Family Legal Plan
Trial  Defense,  including  the  availability  of the optional  pre-trial  hours
described  above for an  additional  $9.00 per  month.  During  the years  ended
December 31, 1999,  1998 and 1997,  the Law Officers  Legal Plan  accounted  for
approximately  2.1%, 2.4% and 2.2%,  respectively,  of the Company's  Membership
fees.

      Business Owners' Legal Solutions Plan
      The Business  Owners' Legal  Solutions plan was developed  during 1995 and
provides  business  oriented legal service benefits for small businesses with 99
or fewer  employees.  This plan was  developed  and test  marketed  in  selected
geographical  areas and more widely marketed beginning in 1996 at a monthly rate
of $69.00.  This plan provides  small  businesses  with legal  consultation  and
correspondence   benefits,   contract  and  document  reviews,  debt  collection
assistance  and  reduced  rates for any  non-covered  areas.  During  1997,  the
coverage  offered  pursuant to this plan was expanded to include  trial  defense
benefits and membership in  GoSmallBiz.com,  an unrelated Internet based service
provider.  Through  GoSmallBiz.com,   members  may  receive  unlimited  business
consultations from business consultants and have access to timely small business
articles,  educational software,  Internet tools and more. This expanded plan is
currently  marketed at a monthly rate ranging from $75 to $125  depending on the
number of employees and provides  business  oriented legal service  benefits for
any for-profit business with 99 or fewer employees. This plan is available in 29
states  and  represented  approximately  3.8%,  2.8% and  2.1% of the  Company's
Membership fees during 1999, 1998 and 1997, respectively.

      Home-Based Business Rider
      The Home-Based Business plan was designed to provide small business owners
access to commonly needed legal services. It can be added to the Expanded Family
Legal Plan in approved states.  To qualify,  the business and residence  address
must be the same with three or fewer employees and be a for-profit business that
is not publicly  traded.  Benefits  under this plan include  unlimited  business
telephone  consultation,  three business contracts per month, three business and
debt collection  letters per month and discounted trial defense rates. This plan
also includes membership in GoSmallBiz.com.

      Comprehensive Group Legal Services Plan
      The  Company  introduced  in late 1999 the new  Comprehensive  Group plan,
designed for the large group employee benefit market. This new plan provides all
the benefits of the Family Legal Plan as well as mortgage document  preparation,
assistance with uncontested  legal  situations such as adoptions,  name changes,
separations and divorces.  Additional benefits include the preparation of health
care power of attorney and living wills or directives to physicians. The Company
expects  this plan to improve the  Company's  competitive  position in the large
group market during 2000.

Provider Law Firms

      The Company currently markets  Memberships on a closed panel basis. Closed
panel  Memberships  allow members to access legal services  through a network of
independent  provider  law  firms  under  contract  with the  Company  generally
referred to as "provider law firms."  Provider law firms are paid a fixed fee on
a per capita basis to render services to plan members  residing within the state
or province in which the provider law firm is licensed to practice.  Because the
fixed fee  payments  by the  Company to provider  law firms in  connection  with
closed  panel  Memberships  do not vary based on the type and amount of benefits
utilized  by the  member,  the  closed  panel  Memberships  provide  significant
advantages to the Company in managing  claims risk.  Prior to 1987,  the Company
sold  Memberships  on an open panel basis.  At December  31, 1999,  closed panel
Memberships  comprised  approximately  97% of the Company's  active  Memberships
while open panel Memberships accounted for the remainder.

      Open panel Memberships allow members to locate their own lawyer to provide
legal services  available under the Membership.  Members' lawyers are reimbursed
for services  rendered  according to a payment schedule  commonly termed "usual,
reasonable,  and  customary"  relevant to the average cost of legal  services in
their area.

      Provider law firms are  selected to serve closed panel plan members  based
on a number of factors,  including  recommendations  from provider law firms and
other  lawyers in the area in which the  candidate  provider law firm is located
and in  neighboring  states,  investigation  by the  Company of bar  association
standing and client  references,  evaluation of the  education,  experience  and
areas of practice of lawyers  within the firm,  on-site  evaluations  by Company
management, and interviews with lawyers in the firm who would be responsible for
providing  services.  The vast majority of the Provider  firms are "AV" rated by
Martindale-Hubbell,   the  highest  rating  possible.   Martindale-Hubbell   has
maintained  ratings for the legal  community  for over a century.  According  to
Martindale-Hubbell, its ratings reflect the confidential opinions of bar members
and the  judiciary,  and attest to the  individual  lawyer's  legal  ability and
adherence to professional  standards of ethics.  The Company regularly  conducts
extensive  random  surveys of members  who have used the legal  services  of the
provider  law firms,  compiles  the  results  of such  surveys  and  immediately
notifies the provider law firm of the survey results. If a member indicates that
the legal service rendered did not meet his or her  expectations,  the member is
immediately contacted to resolve the issue.

      Each member of the provider law firm rendering services must have at least
two years of experience as an lawyer, unless the Company waives this requirement
due to special  circumstances  such as  instances  when the lawyer  demonstrates
significant  legal  experience  acquired  in an  academic,  judicial  or similar
capacity other than as an lawyer.  The Company provides  continuous  training to
the provider law firms and their  support staff  through  on-site  training that
allows the Company to observe  the  individual  lawyers of provider  law firm as
they directly assist the members.

      Agreements with provider law firms:  (a) generally  permit  termination of
the agreement by either party upon 60 days prior written notice,  (b) permit the
Company to terminate the Agreement for cause  immediately  upon written  notice,
(c)  require  the firm to maintain a  specified  minimum  amount of  malpractice
insurance,  (d) preclude the Company from  interference  with the  lawyer-client
relationship,  and (e) provide for  periodic  review of services  provided.  The
Company is precluded from  contracting  with other law firms to provide the same
service in the same geographic  area,  except in situations where the designated
law firm has a conflict of interest,  the Company enrolls a group of 500 or more
members, or when the agreement is terminated by either party. Provider law firms
are precluded  from  contracting  with other  prepaid  legal  service  companies
without Company approval. Provider law firms receive a fixed monthly payment for
each  closed  plan  member  who  are  residents  in the  service  area  and  are
responsible   for  providing  the   Membership   benefits   without   additional
remuneration.  If a closed panel  Membership  provider law firm  delivers  legal
services  to an open  panel  member,  the law firm is  reimbursed  for  services
rendered according to the open panel Membership.

      The Company has had occasional  disputes with Provider law firms,  some of
which have resulted in litigation.  The toll-free  telephone  lines utilized and
paid for by the Provider law firms are owned by the Company so that in the event
of a termination, the members' calls can be rerouted very quickly.  Nonetheless,
the Company  believes that its  relations  with provider law firms are generally
good.  At the end of 1999,  the Company had provider law firms  representing  41
states and two provinces  compared to 38 states at the end of 1998 and 36 at the
end of 1997.  During the last three years,  the Company's  relationships  with a
total of three provider law firms were terminated by the Company or the provider
law firm.

      The Company's  agreements with provider law firms require the provider law
firms to indemnify the Company against liabilities resulting from legal services
rendered by the provider law firm.

Marketing

      Multi-Level Marketing
      The Company markets  Memberships  through a multi-level  marketing program
which  encourages  individuals  to sell  Memberships  and allows  individuals to
recruit and develop  their own sales  organizations.  Commissions  are paid only
when a  Membership  is sold and are not  based  solely  on  recruitment.  When a
Membership is sold,  commissions are paid to the associate  making the sale, and
to  other  associates  (often  as many  as 11  others)  who  are in the  line of
associates  who directly or  indirectly  recruited  the selling  associate.  The
Company  provides  training  materials,  organizes  area-training  meetings  and
designates  personnel at the home office  specially  trained to answer questions
and inquiries from associates.  The Company offers various communication avenues
to its sales  associates to keep such associates  informed of any changes in the
marketing of its Memberships.  The five primary communication  vehicles utilized
by the  Company to keep its sales  associates  informed  include an  interactive
voice-mail service,  The Connection monthly magazine,  the weekly  Communication
Show that may be viewed on the Primestar  satellite  system or via the Company's
Internet  webcasts,  an  interactive  voice  response  system and the  Company's
website, prepaidlegal.com.

      Multi-level  marketing is primarily  used for product  marketing  based on
personal  sales since it encourages  individual or group  face-to-face  meetings
with prospective purchasers of the product and has the potential of attracting a
large number of sales  personnel  within a short period of time.  The  Company's
marketing efforts towards individuals  typically target the middle income family
or individual and seek to educate potential  members  concerning the benefits of
having ready access to legal counsel for a variety of everyday  legal  problems.
Memberships  with  individuals or families sold by the  multi-level  sales force
constituted  75% of the  Company's  Memberships  in force at  December  31, 1999
compared to 76% at December 31, 1998 and 1997.  Although  other means of payment
are available, approximately 56% of fees on Memberships purchased by individuals
or families are paid on a monthly basis by means of automatic bank draft.

      The Company's marketing efforts towards employee groups,  principally on a
payroll  deduction payment basis, are designed to permit its sales associates to
reach  more  potential  members  with  each  sales  presentation  and  strive to
capitalize  on, among other things,  what the Company  perceives to be a growing
interest among  employers in the value of providing legal service plans to their
employees.  Memberships sold through employee groups  constituted  approximately
25% of total  Memberships  in force at  December  31,  1999  compared  to 24% at
December 31, 1998 and 1997. The majority of employee group  Memberships are sold
to school systems,  governmental entities and businesses. No group accounted for
more than 1% of the  Company's  consolidated  revenues from  Memberships  during
1999, 1998 or 1997.

      Sales  associates  under the Company's  multi-level  marketing  system are
generally  engaged as  independent  contractors  and are provided  with training
materials  and are given the  opportunity  to  participate  in Company  training
programs. Sales associates are required to complete a specified training program
prior to marketing the Company's Memberships to employee groups. All advertising
and  solicitation  materials  used by sales  associates  must be approved by the
Company prior to use. A substantial  number of the  Company's  sales  associates
market the  Company's  Memberships  on a part-time  basis only.  At December 31,
1999, the Company had 204,137 "active" sales associates  compared to 159,268 and
123,470 "active" sales associates at December 31, 1998 and 1997, respectively. A
sales  associate  is  considered  to be  "active" if he or she has sold at least
three new Memberships per quarter or if he or she retains a personal Membership.
During  1999,  the Company  had 64,611  sales  associates  who sold at least one
Membership,  of which 41,121 (64%) made first time sales, compared to 51,026 and
37,404 sales associates producing at least one Membership sale in 1998 and 1997,
respectively,  of which 34,522 (68%) and 25,909 (69%), respectively,  made first
time sales.

      The Company  derives  revenues from services  provided to its  multi-level
marketing sales force,  principally  from a one-time  enrollment fee of $65 from
each new sales  associate  and the sale of marketing  supplies  and  promotional
materials to  associates.  In January 1997,  the Company  implemented a new self
funded  combination  classroom and field training program,  titled Fast Start to
Success ("Fast  Start"),  aimed at increasing the level of new Membership  sales
per associate.  The Fast Start program  provides a direct economic  incentive to
existing  associates to help train new  recruits.  Associates  who  successfully
complete the program by writing three new Memberships  and recruiting  three new
sales associates or by personally selling five new Memberships within 60 days of
the associate's  start date advance through the various  commission  levels at a
faster rate.  Associates in states that require the associate to become licensed
will have 60 days from the issue  date on their  license  to  complete  the same
requirements.  The  program  requires  a one-time  training  fee of $184 per new
associate,  or a total  of $249  including  the one time  enrollment  fee of $65
described above, and upon successful  completion of the program provides for the
payment of certain training bonuses and covers the additional training materials
used in the  program.  Amounts  collected  from sales  associates  are  intended
primarily  to offset  the  Company's  direct  and  indirect  costs  incurred  in
recruiting,  monitoring and providing  materials to sales associates and are not
intended to generate material profits from such activities.

      Regional Vice Presidents
      The Company has a group of Regional Vice Presidents  ("RVPs")  responsible
for  associate  activity  in a given  geographic  region and with the ability to
appoint  Area  Coordinators  within  the  RVP's  region.  The RVPs  have  weekly
reporting  requirements as well as quarterly sales and recruiting goals. The RVP
and Area  Coordinator  program  provides a basis to effectively  monitor current
sales  activity,  further  educate and  motivate  the sales force and  otherwise
enhance the relationships  between the associates and the Company.  New products
and  initiatives  will  continue  to be  channeled  through  the  RVPs  and Area
Coordinators. At December 31, 1999, the Company had 33 RVPs in place.

      Pre-Paid Legal Benefits Association
      The  Pre-Paid  Legal  Benefits  Association  was  founded in 1999 with the
intent of providing sales  associates the  opportunity to have access,  at their
own expense, to health insurance and life insurance benefits.  Membership in the
Association  allows a sales  associate to become  eligible to enroll in numerous
benefit programs,  as well as take advantage of attractive affinity  agreements.
Membership in this  association is open to sales associates that reach a certain
level  within the  Company's  marketing  programs  who also  maintain  an active
personal  legal  services  membership.  The Benefits  Association  is a separate
association  not owned or  controlled  by the  Company  and is  governed by a 16
member  Board  of  Directors,  including  four  officer  positions.  None of the
officers or  directors of the Benefits  Association  serve in any such  capacity
with the  Company.  The  Benefits  Association  employs a Director of  Associate
Benefits as well as a third-party benefits  administration company, both paid by
the  Association.  Affinity  programs  available  to  members  of  the  Benefits
Association include credit cards, long-distance plans including paging, wireless
services and Internet service provider offerings,  real estate planning programs
and a travel club. As determined by its Board of Directors,  some of the revenue
generated by the Benefits  Association  through  commissions from vendors of the
benefit and affinity  programs may be used to make open-market  purchases of the
Company's stock for use in stock awards to Benefit  Association members based on
criteria  established  by the  Benefits  Association.  Members  of the  Benefits
Association have access to purchase a variety of nutritional  items ranging from
vitamins  to facial  care items and faculty  items such as  motivational  books,
tapes and audios ("core products" as discussed below).

      Cooperative Marketing
      The Company is  continuing  to develop a  cooperative  marketing  strategy
pursuant to which the Company  seeks  arrangements  with  insurance  and service
companies  that have  established  sales forces.  Under such  arrangements,  the
agents or sales force of the cooperative  marketing partner market the Company's
Memberships  along with the products already marketed by the partner's agents or
sales  force.  Such  arrangements  allow the  cooperative  marketing  partner to
enhance its existing customer  relationships and distribution channels by adding
the Company's product to the marketing  partner's existing range of products and
services,  while the Company is able to gain broader Membership distribution and
access to established customer bases.

      The Company has cooperative  marketing  agreements with the  Chicago-based
CNA, one of the 10 largest U.S. insurance companies, and Atlanta-based Primerica
Financial Services ("PFS"), a subsidiary of the Travelers Group, Inc. PFS is one
of the largest financial services marketing  organizations in North America with
more than  100,000  personal  financial  analysts  across the U.S.  and  Canada.
Neither  of these  arrangements,  which  were  entered  into in the 1997  fourth
quarter,  produced significant  Membership fees during 1999.  Additionally,  the
Company is developing a marketing  alliance designed to allow the 160,000 agents
who represent Carmel,  Indiana-based  Conseco's insurance companies to offer the
Company's legal plans to their customers. It is expected that Conseco will focus
primarily on their existing group accounts.  This  arrangement did not result in
any Membership sales during 1999.

      The fee and  commission  structures in connection  with  Memberships  sold
under cooperative marketing  arrangements are generally similar to the structure
found in the Company's multi-level marketing system, although the specific terms
of each cooperative  marketing arrangement may vary depending on the strength of
and the specific marketing, training and administrative responsibilities assumed
by the cooperative marketing partner.

      The Company has had mixed success with cooperative marketing  arrangements
in the past and is  unable  to  predict  with  certainty  what  success  it will
achieve, if any, under its current cooperative marketing arrangements.

      Internet marketing alliances
      The Company is actively developing an Internet marketing alliance strategy
pursuant to which the Company will seek arrangements  with established  Internet
companies,  many of which  provide  content  related  to legal  issues  to those
visiting  their web sites.  Under such proposed  alliances,  those  visiting the
legal  content web sites of the alliance  partner will have the  opportunity  to
learn more about  legal  service  plans  including  the  ability to  immediately
purchase a Membership  on-line.  Such arrangements allow the alliance partner to
derive an additional  revenue source from those already  visiting their websites
and allow the  Company  to benefit  from the  tremendous  volume of  individuals
visiting  such  sites.  The  Company  anticipates  that such  alliances  will be
additionally  designed to enhance its existing customer  relationships by making
such legal content available to existing and prospective members. Such alliances
should allow the Company to gain broader  Membership  distribution and access to
established  customer bases. The Company has recently hired a Vice-President  of
Business  and  Internet  Development  to  focus  exclusively  on  such  possible
alliances.

      Product and satellite subscription sales
      Prior to the merger,  TPN had developed and derived most of their revenues
from their "Global Mall" collection of personal and home care products, jewelry,
books, audiocassettes and videotapes focusing on personal achievement.  Personal
achievement and motivational  speakers and coaches who became faculty members of
TPN made available their existing  products as well as developed new TPN content
specific  products.  Other products and services sold by TPN included  satellite
television   subscriptions  for  the  PRIMESTAR(R)  digital  satellite  network,
Internet access and web sites, long distance and travel services. These services
were  provided  by  various  business  partners  that  compensated  TPN  and its
distributors  on a  commission  basis.  Subsequent  to the  merger,  the Company
evaluated  the various  products  and  services  offered  and has  significantly
reduced the number of such goods and services  that will continue to be offered.
The Company has identified approximately 25 core products that historically have
generated the majority of TPN's product  sales.  These core  products,  together
with the line of personal  development  products  offered and  developed  by TPN
faculty  members,  will continue to be offered to the Company's sales associates
at discounted  prices through the Benefits  Association  described  above.  Also
subsequent to the merger, PRIMESTAR(R) digital satellite network was acquired by
DirecTV,  Inc.,  a unit  of  Hughes  Electronics  Corporation.  As  part  of the
conversion strategy of DirecTV to convert existing  PRIMESTAR(R)  subscribers to
DirecTV  subscribers,   the  Company  is  prohibited  by  DirecTV  from  selling
additional PRIMESTAR(R)  subscriptions.  The Company is negotiating with DirecTV
as well as other  direct  to home  broadcasting  companies  to move the  SUCCESS
CHANNEL  from the  PRIMESTAR(R)  system  to other  distribution  platforms.  The
Company is currently  webcasting  portions of the SUCCESS CHANNEL to subscribers
via the  Internet  and  plans on  increasing  the use of the  Internet  for such
purposes.

Operations

      The  Company's   corporate   operations  involve  Membership   application
processing,  member-related customer service, various associate-related services
including  commission  payments,  receipt of Membership  fees,  related  general
ledger   accounting,   and  managing  and   monitoring  the  provider  law  firm
relationships.

      The  Company  employs  a  computerized  management  information  system to
control operations costs and monitor benefit utilization. Among other functions,
the  system  evaluates  benefit  claims,  monitors  member use of  lawyers,  and
monitors  marketing/sales  data and  financial  reporting  records.  The Company
believes  its  management   information  system  has  substantial   capacity  to
accommodate increases in data flow before substantial upgrades will be required.
The Company  believes  this excess  capacity  may enable it to make  significant
increases in the volume of its business and the number of members  serviced with
less than commensurate increases in administrative costs.

      The Company's operations also include departments specifically responsible
for marketing support and regulatory and licensing compliance.  Additionally, as
a result of the TPN merger,  the Company has moved all former TPN  operations to
its  headquarters  and   consolidated   such  activities   within  its  existing
departments.  The  Company's  production  staff is  responsible  in part for the
development  of new audio and video  sales  materials  as well as the  continued
development and operation of the SUCCESS CHANNEL.

Quality Control

      The Company  systematically  monitors the delivery of services provided by
provider  law  firms to  members  through  periodic  member  surveys,  review of
telephone data and review of member complaints. Additionally,  approximately 89%
of  members  are  represented  by  provider  law  firms  who are  connected  via
high-speed  digital  links  to the  Company's  management  information  systems,
providing  additional real time monitoring  capability.  Problems  discovered in
connection with member surveys or complaints are evaluated to determine remedial
actions which the Company might  recommend to provider law firms and in the most
extreme cases may result in the  termination of a provider law firm. The Company
meets with provider law firms  frequently to encourage  dialogue and information
sharing relating to the timely and effective delivery of services to members and
requires  provider law firms that are not connected to the Company's  management
information  systems to provide  various  statistical  reports to the Company to
enable the Company to monitor Membership usage.

      The  Company  has an  extensive  database  of  lawyers  who have  provided
services to its members.  Lawyers with whom  members  have  experienced  service
problems are not listed on the Company's referral list for use by members when a
designated provider law firm is not available.

      The Company  also  closely  monitors  the  performance  of its home office
personnel,  especially  those who have  telephone  contact with members or sales
associates.  The Company records home office  employee  telephone calls with its
members and sales  associates to assure that Company policies are being followed
and to  gather  data  about  recurring  problems  which may be  avoided  through
modifications in policies.

Competition

      The Company  competes in a variety of market segments in the prepaid legal
services  industry,   including,  among  others,  individual  enrollment  plans,
employee  benefit  plans  and  certain  specialty  segments.  According  to 1999
estimates by NRC, an estimated 19% of the total estimated market in the segments
in which the  Company  competes is served by a large  number of small  companies
with  regional  areas of emphasis.  The  remaining 81% of such market are served
primarily  by the  Company  and five other  principal  competitors:  Hyatt Legal
Services, ARAG Group (formerly Midwest Legal Services), LawPhone, National Legal
Plan and the G. E. Financial (formerly Signature Group).

      If a greater  number of companies seek to enter the prepaid legal services
market,  the Company will experience  increased  competition in the marketing of
its  Memberships.  However,  the Company  believes its  competitive  position is
enhanced by its actuarial  database,  its existing network of provider  attorney
firms and its ability to tailor  products to suit various types of  distribution
channels or target  markets.  Serious  competition is most likely from companies
with significant financial resources and advanced marketing techniques.

Regulation

      The Company is regulated by or required to file with or obtain approval of
State Insurance  Departments,  Secretaries of State,  State Bar Associations and
State  Attorney  General  offices  depending  on  individual  state  opinions of
regulatory  responsibility for legal expense plans. The Company is also required
to file with  similar  government  agencies  in  Canada.  While  some  states or
provinces regulate legal expense plans as insurance or specialized legal expense
products, others regulate them as services.

      As of  December  31,  1999,  the  Company or one of its  subsidiaries  was
marketing  new  Memberships  in 33 states or  provinces  that require no special
licensing  or  regulatory  compliance.   The  Company's  subsidiaries  serve  as
operating  companies  in 16 states that  regulate  Memberships  as  insurance or
specialized legal expense  products.  The most significant of these wholly owned
subsidiaries  are Pre-Paid  Legal  Casualty,  Inc.  ("PPLCI") and Pre-Paid Legal
Services,  Inc. of Florida  ("PPLSIF").  Of the Company's  total  Memberships in
force as of December 31, 1999,  35% were written in  jurisdictions  that subject
the Company or one of its subsidiaries to insurance or specialized legal expense
plan regulation.

      The Company began selling Memberships in the Canadian provinces of Ontario
and British  Columbia  during 1999. The  Memberships  currently  marketed by the
Company in such provinces do not  constitute an insurance  product and therefore
are exempt from insurance regulation.

      At December  31,  1999,  UFL was  licensed to sell life and  accident  and
health insurance  policies in New Mexico,  Nebraska,  Oklahoma and Texas.  These
policies are sold by independent licensed agents through existing general agency
relationships  in these  states.  In the near term,  the Company  expects  these
policies  will  continue  to be sold by  UFL's  agent  network  rather  than the
Company's sales associates.  Prior to selling these insurance policies on behalf
of UFL,  existing  associates,  to the extent  necessary,  would be  required to
obtain the necessary licenses and approvals from these states prior to any sales
activity.

      In states  with no  special  licensing  or  regulatory  requirements,  the
Company  commences  operations only when advised by the  appropriate  regulatory
authority that proposed  operations do not constitute conduct of the business of
insurance.  There is no assurance that Memberships will be exempt from insurance
regulation  even in states or provinces with no specific  regulations.  In these
situations,  the Company or one of its subsidiaries would be required to qualify
as an insurance company in order to conduct business.

      PPLCI serves as the operating company in most states where Memberships are
determined  to be  an  insurance  product.  PPLCI  is  organized  as a  casualty
insurance  company under  Oklahoma law and as such is subject to regulation  and
oversight by various  state  insurance  agencies.  These  agencies  regulate the
Company's forms, rates, trade practices,  allowable investments and licensing of
agents and sales  associates.  These  agencies also prescribe  various  reports,
require regular  evaluations by regulatory  authorities,  and set  forth-minimum
capital and reserve  requirements.  The  Company's  insurance  subsidiaries  are
routinely evaluated and examined by representatives  from the various regulatory
authorities in the normal course of business. Such examinations have not and are
not expected to adversely impact the Company's operations or financial condition
in any material way. The Company believes that all of its subsidiaries  meet any
required  capital  and  reserve  requirements.   Dividends  paid  by  PPLCI  are
restricted  under Oklahoma law to available  surplus funds derived from realized
net profits.

      The Company is required to register  and file  reports  with the  Oklahoma
Insurance  Commissioner  as a member  of a  holding  company  system  under  the
Oklahoma Insurance Holding Company System Regulatory Act.  Transactions  between
PPLCI,  UFL and the Company or any other  subsidiary must be at arms-length with
consideration for the adequacy of PPLCI's or UFL's surplus,  and must have prior
approval of the  Oklahoma  Insurance  Commissioner.  Payment of any  dividend by
PPLCI  or UFL to the  Company  from  its  statutory  surplus  or net  gain  from
operations  requires  approval of the Oklahoma  Insurance  Commissioner.  During
1999, the Company received an $8 million dividend from PPLCI and a $12.5 million
dividend from UFL after receiving all necessary regulatory approvals. Any change
in control of the Company, defined as acquisition by any method of more than 10%
of the  Company's  outstanding  voting stock,  including  rights to acquire such
stock by  conversion  of  preferred  stock,  exercise of warrants or  otherwise,
requires approval of the Oklahoma Insurance  Commissioner.  Holding company laws
in some  states,  in which  PPLCI and UFL  operate,  such as Texas,  provide for
comparable registration and regulation of the Company.

      Certain states have enacted special  licensing or regulatory  requirements
designed to apply only to  companies  offering  legal  service  products.  These
states  most  often  follow  regulations  similar to those  regulating  casualty
insurance providers.  Thus, the operating company may be expected to comply with
specific  minimum  capitalization  and  unimpaired  surplus  requirements;  seek
approval  of forms,  Memberships  and  marketing  materials;  adhere to required
levels  of  claims  reserves,  and seek  approval  of  premium  rates  and agent
licensing.  These laws may also  restrict  the amount of  dividends  paid to the
Company by such  subsidiaries.  PPLSIF is subject to  restrictions  of this type
under the laws of the State of Florida,  including  restrictions with respect to
payment of dividends to the Company.

      As the legal plan industry matures,  the Company anticipates  enactment of
additional  legislation that would affect the Company and its subsidiaries.  The
Company cannot predict with any accuracy if such legislation would be adopted or
its ultimate effect on operations,  but expects to continue to work closely with
regulatory authorities to attempt to minimize any undesirable impact.

      The  Company's  operations  are  further  impacted  by  the  American  Bar
Association Model Rules of Professional Conduct ("Model Rules") and the American
Bar Association Code of Professional  Responsibility  ("ABA Code") as adopted by
various  states.  Arrangements  for payments to a lawyer by an entity  providing
legal services to its members are permissible under both the Model Rules and the
ABA Code, so long as the  arrangement  prohibits  the entity from  regulating or
influencing the lawyer's  professional  judgment.  The ABA Code prohibits lawyer
participation in closed panel legal service  programs in certain  circumstances.
The  Company's  agreements  with  provider  law firms comply with both the Model
Rules  and the ABA  Code.  The  Company  relies on the  lawyers  serving  as the
designated provider law firms for the closed panel benefits to determine whether
their participation would violate any ethical guidelines applicable to them. The
Company  and its  subsidiaries  comply  with  filing  requirements  of state bar
associations or other applicable regulatory authorities.

      The Company also is required to comply with state,  provincial and federal
laws  governing  the  Company's  multi-level  marketing  approach.   These  laws
generally  relate to unfair or deceptive trade  practices,  lotteries,  business
opportunities  and securities.  The Company has experienced no material problems
with  marketing  compliance.  In  jurisdictions  that require  associates  to be
licensed, the Company receives all applications for licenses from the associates
and forwards them to the appropriate regulatory authority. The Company maintains
records of all associates licensed,  including effective and expiration dates of
licenses and all states in which an associate is licensed.  The Company does not
accept new Membership sale  applications  from any unlicensed  associate in such
jurisdictions.

Employees

      At  December  31,  1999,  the Company and its  subsidiaries  employed  491
individuals  on a full-time  basis,  exclusive of  independent  agents and sales
associates.  None  of  the  Company's  employees  are  represented  by a  union.
Management considers its employee relations to be good.

Foreign Operations

      The Company  began  operations  in the  Canadian  provinces of Ontario and
British Columbia during June and July 1999, respectively,  and derived aggregate
revenues,  including Membership fees and revenues from associate services,  from
Canada of $2.7 million in U.S. dollars during the remainder of 1999. The Company
had no foreign  revenue from any source during 1998 or 1997. Due to the relative
stability  of the United  States and  Canadian  foreign  relations  and currency
exchange  rates,  the Company  believes  that any risk of foreign  operations or
currency  valuations  is  minimal  and would not have a  material  effect on the
Company's financial condition, liquidity or results of operations.




<PAGE>


ITEM 2.  DESCRIPTION OF PROPERTY
- --------------------------------

      The  executive  and   administrative   offices  of  the  Company  and  its
subsidiaries are located at 321 East Main Street, Ada, Oklahoma.  These offices,
containing  approximately  40,000 square feet of office space,  are owned by the
Company.  Additionally, the Company completed construction during 1999, of a new
facility containing approximately 17,000 square feet of office and warehouse and
shipping  space.  The Company now has three  buildings  located on its  property
located approximately five miles from the Company's executive and administrative
offices.  The Company  previously  completed  construction  of its Customer Care
facility  during 1998 that contains  approximately  10,000 square feet of office
and  call  center  space.   The  Customer  Care  is  adjacent  to  the  material
distribution  center  constructed  during 1997  containing  8,600 square feet of
inventory,  package  assembly and shipping  space.  While the Company  currently
fully utilizes these existing facilities,  management believes that it will have
no difficulty in securing additional facilities in close proximity to its office
building if necessary for future expansion.

      In addition to the property  described above that is owned by the Company,
the Company  opened an additional  Customer  Care facility in Antlers,  Oklahoma
during March 2000, in building  space  provided at no cost to the Company.  This
facility will contain  approximately 50 additional Customer Care representatives
initially  with the option of adding  another 50 to 100  representatives  in the
next two years.

      The  executive  and  administrative  offices of  Universal  Fidelity  Life
Insurance Company ("UFL"), a wholly owned subsidiary,  are located at 2211 North
Highway 81 in Duncan, Oklahoma.  These offices,  containing approximately 20,000
square  feet of office  space,  were  constructed  in 1986 and are owned by UFL.
Additionally,  UFL completed construction during 1993 on a separate 2,400 square
foot  climate-controlled  building used  primarily for printing  activities  and
equipment  storage.  The Company  currently fully utilizes these  facilities but
owns several acres of additional real estate at this location that could be used
for future business expansion.


ITEM 3.  LEGAL PROCEEDINGS
- --------------------------

      The Company is a defendant  in an action  brought by Aetna Life  Insurance
Company ("Aetna") against the Company and Primedia Workplace Learning, Inc., and
Primedia,  Inc.  in the  District  Court of  Dallas  County,  which was filed on
February 9, 1999. Aetna alleges that the Company's predecessor in interest, TPN,
Inc.,  breached an agreement to lease certain  premises in Dallas,  Texas and is
liable to Aetna for damages for such breach.  In the alternative,  Aetna alleges
that Primedia, Inc. and Primedia Workplace Learning, Inc. are liable for damages
to Aetna for failure to properly  vacate the leased  premises under the terms of
an indemnity agreement in Aetna's favor. Aetna seeks damages for unpaid rent and
other  charges from  November 1, 1998 until the earlier of the  releasing of the
premises  involved or the expiration of the five year term of the lease,  at the
rate of approximately  $35,000 per month, plus pre- and post-judgment  interest,
attorneys fees and costs. The Company denies liability to the Plaintiff, intends
to  vigorously  defend this  action and  contends  that  Primedia,  Inc.  and/or
Primedia Workplace Learning,  Inc. are liable to Aetna for the damages sought by
Aetna in the lawsuit,  pursuant to the terms of an indemnity  agreement  between
Aetna and those defendants. Therefore, the Company does not expect the action to
have a material adverse effect on the Company's financial  condition,  liquidity
or results of operations.

      The Company is a named defendant in certain other lawsuits  arising in the
ordinary course of the Company's  business.  While the outcome of these lawsuits
cannot be predicted with certainty, the Company does not expect these matters to
have a material adverse effect on the Company's financial  condition,  liquidity
or results of operations.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- ------------------------------------------------------------

None.


<PAGE>


                                     PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
- ------------------------------------------------------------------------------

Market Price of and Dividends on the Common Stock

      At March 15, 2000, there were 5,156 holders of record (including brokerage
firms and other  nominees) of the Company's  common stock which is listed on the
New York Stock Exchange under the symbol "PPD." The following  table sets forth,
for the periods indicated, the range of high and low sales prices for the common
stock,  as  reported by the New York Stock  Exchange  (American  Stock  Exchange
through May 12, 1999).

                                                           High   Low
                                                           ----   ---
2000:
  1st Quarter (through March 15)......................    $32.44 $19.88

1999:
  4th Quarter.........................................    $39.94 $19.88
  3rd Quarter.........................................     39.38  25.56
  2nd Quarter.........................................     29.63  22.25
  1st Quarter.........................................     39.25  23.13

1998:
  4th Quarter.........................................    $34.75 $13.50
  3rd Quarter.........................................     40.50  21.50
  2nd Quarter.........................................     41.31  30.00
  1st Quarter.........................................     44.19  28.50


      The Company has never  declared a cash dividend on its common  stock.  For
the  foreseeable  future,  it is  anticipated  that earnings  generated from the
operations  of the Company will be used to finance the  Company's  growth and to
repurchase  shares  of its stock  and that  cash  dividends  will not be paid to
holders of the common  stock.  Any  decision  by the Board of  Directors  of the
Company to pay cash  dividends  in the future  will  depend  upon,  among  other
factors, the Company's earnings,  financial condition and capital  requirements.
In addition,  the Company's ability to pay dividends is dependent in part on its
ability to derive dividends from its  subsidiaries.  The payment of dividends by
PPLCI and UFL is  restricted  under the  Oklahoma  Insurance  Code to  available
surplus funds derived from realized net profits and requires the approval of the
Oklahoma Insurance  Commissioner for any dividend  representing more than 10% of
such  accumulated  available  surplus  or an amount  representing  more than the
previous  years net  profits.  During 1999,  the Company  received an $8 million
dividend  from PPLCI and a $12.5 million  dividend from UFL after  receiving all
necessary regulatory  approvals.  PPLSIF is similarly restricted pursuant to the
insurance laws of Florida.  At December 31, 1999,  neither PPLCI, UFL nor PPLSIF
had funds  available  for  payment of  substantial  dividends  without the prior
approval of the respective insurance commissioners.

Recent Sales of Unregistered Securities

None.


<PAGE>


ITEM 6.  SELECTED FINANCIAL DATA
- --------------------------------

      The following table sets forth selected financial and statistical data for
the  Company as of the dates and for the periods  indicated.  As a result of the
1998 fourth quarter acquisition of TPN, Inc. ("TPN") that was accounted for as a
pooling of  interests,  the 1995  through  1998  periods  have been  restated to
include the  operating  results of TPN,  which was formed in August 1994 but did
not commence  significant  operations  until 1995.  The 1998 balance  sheet data
contained  herein  reflects  the  December  30, 1998  acquisition  of  Universal
Fidelity  Life  Insurance  Company  ("UFL") that was accounted for as a purchase
transaction  and  accordingly,  no  operating  results  of UFL prior to 1999 are
included  in the income  statement  data.  Beginning  in 1999,  UFL's  operating
results are included in other  revenues and expenses.  This  information  is not
necessarily  indicative  of the  Company's  future  performance.  The  following
information  should  be read in  conjunction  with  the  Company's  Consolidated
Financial Statements and Notes thereto included elsewhere herein.

<PAGE>
<TABLE>
<CAPTION>

                                                                                           Year Ended December 31,
                                                                    --------------------------------------------------------------
                                                                     1999        1998           1997             1996         1995
                                                                   --------    --------       --------       --------     --------
Income Statement Data:                                             In thousands, except ratio, per share and Membership amounts)

<S>                                                                     <C>         <C>           <C>          <C>          <C>

  Revenues:
   Membership fees...................................................$ 157,217     $ 110,003      $ 76,688      $ 50,582   $ 31,290
   Product sales.....................................................    5,888        27,779        41,070        26,425     22,214
   Associate services................................................   22,816        17,255        12,143         5,646      3,183
   Interest income...................................................    3,380         2,576         1,689         1,303      1,344
   Other.............................................................    6,939         2,840         1,814         1,678      1,352
                                                                     ---------     ---------     ---------      --------   --------
    Total revenues...................................................  196,240       160,453       133,404        85,634     59,383
  Costs and expenses:                                                ---------     ---------     ---------      --------   --------
   Membership benefits...............................................   51,833        36,103        25,132        16,871     10,574
   Product costs.....................................................    4,174        17,967        27,017        20,568     17,102
   Commissions.......................................................   37,412        24,261        16,717        11,476      7,708
   General and administrative expenses...............................   19,366        21,902        20,311        15,150     13,194
   Associate services and direct marketing...........................   16,038        14,738        11,431         4,544      2,573
   Depreciation......................................................    3,076         2,944         2,026           533        477
   Premium taxes ....................................................    1,461         1,206           866           533        242
   Other.............................................................    2,953             -             -             -          -
                                                                     ---------     ---------     ---------      --------   --------
    Total costs and expenses.........................................  136,313       119,121       103,500        69,514     51,870
                                                                     ---------       -------       -------      --------    -------
  Income before income taxes.........................................   59,927        41,332        29,904        16,120      7,513
  Provision for income taxes.........................................   20,974        11,122        12,381         5,857      2,526
                                                                     ---------        ------        ------      --------    -------
  Net income.........................................................   38,953        30,210        17,523        10,263      4,987
  Less dividends on preferred shares.................................       10            10            13            15        125
                                                                     ---------     ---------      --------      --------    -------
  Net income applicable to common stockholders.......................$  38,943     $  30,200      $ 17,510      $ 10,248    $ 4,862
                                                                     =========     =========      ========      ========    =======
  Basic earnings per common share....................................$    1.69     $    1.29      $    .76      $    .46    $   .24
  Diluted earnings per common share..................................$    1.67     $    1.26      $    .74      $    .44    $   .22
  Weighted  average  number of  common  shares outstanding - basic...   23,099        23,456        23,127        22,332     19,947
  Weighted  average  number of  common  shares outstanding - diluted.   23,374        23,906        23,575        23,319     22,408
  Membership Benefit Cost and Statistical Data:
  Loss ratio (1).....................................................    33.0%         32.8%         32.8%         33.4%      33.8%
  Product cost ratio (1).............................................    70.9%         64.7%         65.8%         77.8%      77.0%
  Expense ratio (1)..................................................    35.7%         34.4%         32.2%         35.1%      39.5%
  New Memberships sold...............................................  525,352       391,827       283,723       194,483    109,922
  Period end Memberships in force....................................  827,979       603,017       425,381       294,151    203,535

Cash Flow Data:
  Net cash  provided  by (used  in)  operating activities............$  17,552     $   9,895      $ 14,472      $   (911)   $   998
  Net cash  provided  by (used  in)  investing activities............   10,636       (31,427)       (6,254)       (2,855)     2,968
  Net cash  provided  by (used  in)  financing activities............  (26,601)        2,414         3,464         4,973     (7,895)

Balance Sheet Data:
  Total assets.......................................................$ 193,775     $ 167,903      $ 105,716     $ 66,810   $ 40,118
  Total liabilities..................................................   79,311        66,599         36,246       21,654     12,233
  Stockholders' equity ..............................................  114,464       101,304         69,470       45,156     27,885
</TABLE>


(1)The  loss  ratio  represents  Membership  benefit  costs as a  percentage  of
   Membership  fees.  The  product  cost  ratio  represents  product  costs as a
   percentage  of product  sales.  The  expense  ratio  represents  the total of
   commissions,  general and  administrative  expenses  and  premium  taxes as a
   percentage of Membership fees and product sales.  These ratios do not measure
   total  profitability  because  they do not take into account all revenues and
   expenses.


<PAGE>




ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
- ------------------------------------------------------------------------
         RESULTS OF OPERATIONS
         ---------------------

General

      Prior Year Acquisitions
      The consolidated financial statements and related discussions thereof give
retroactive effect to the 1998 merger with TPN, Inc. d.b.a. The People's Network
("TPN") which was  accounted for as a pooling of interests.  TPN was merged into
the  Company in a tax-free  exchange of 999,992  shares  (after  adjustment  for
fractional  shares) of the  Company's  common stock  effective  October 2, 1998.
Additionally, the 1998 consolidated balance sheet data reflects the December 30,
1998 acquisition of Universal  Fidelity Life Insurance  Company ("UFL") that was
accounted for as a purchase  transaction and accordingly,  none of the operating
results  of UFL are  included  in any  periods  prior  to  1999.  (See  Notes to
Consolidated  Financial  Statements-Note 2 for additional  information regarding
these 1998 acquisitions).

      Of the shares of Company  common  stock  issued in the TPN merger,  75,000
shares  remain  in  escrow   pending  the   resolution   of  certain   specified
contingencies,  relating to pending or threatened  litigation against TPN at the
time of the Merger.

      Membership Fees and Membership Benefit Costs
      The Company's principal revenues are derived from Membership fees, most of
which are collected on a monthly  basis.  Memberships  are generally  guaranteed
renewable and non-cancelable except for fraud, non-payment of Membership fees or
upon written request by the member.

      Membership benefit costs vary depending on the type of Membership.  Closed
panel plans provide the Membership  benefits  through a designated  provider law
firm with whom the Company  has  arranged  for the  services to be provided in a
particular  geographic area.  Provider law firms receive a fixed monthly payment
for each member in their  service area and are  responsible  for  providing  the
Membership  benefits without additional  remuneration.  The fixed cost aspect of
closed panel plans  provides  significant  advantages to the Company in managing
its claims risk.  Under closed panel plans,  the Company has the ability to more
effectively  monitor  the quality of legal  services  provided  and,  due to the
volume of claims that may be  directed to  particular  provider  law firms,  has
access  to  larger,   more   diversified   law  firms.  At  December  31,  1999,
approximately 97% of the Company's  Memberships were closed panel plans compared
to 94% at December 31, 1998.

      Membership  benefit  costs  relating  to  open  panel  Memberships,  which
constituted  approximately  3% of Memberships in force at December 31, 1999, are
based on the usual,  reasonable  and  customary  fee for  providing the required
services.  Such costs are generally paid on a current  basis,  as most costs are
certain in amount and require only limited investigation.  The Company maintains
a reserve for estimated  incurred but not reported open panel Membership benefit
costs as well as costs  which are in the payment  process.  These  reserves  are
reviewed annually by an independent actuary as necessary in conjunction with the
preparation  and filing of financial  statements  and other reports with various
state insurance regulatory  authorities.  Underwriting risks associated with the
open  panel  Memberships  are  managed  primarily  through  contractual  benefit
limitations and, as a result,  underwriting  decisions are not necessarily based
on individual Membership purchases.

      Product sales and product costs
      Product  sales  consist  primarily  of the sale of personal  and home care
products,  jewelry,  books,  audiocassettes and videotapes  focusing on personal
achievement.  Other products and services include digital  satellite  television
subscriptions,  Internet access and web sites, long distance and travel services
provided by business  partners.  The Company has certain alliances with business
partners,  whereby sales  associates  buy products or services  provided by such
business partners and in return,  the Company receives  commissions on the sales
of such goods and  services.  Revenues from these  transactions  are included in
Product sales in the Statement of Income.

      Product  costs  consist  primarily of the actual cost paid to acquire such
goods and services. Costs to purchase products and deliver services are included
in Product costs in the Statement of Income

      Commissions
      Beginning  with new  Memberships  written after March 1, 1995, the Company
implemented a level commission  schedule which results in the Company  incurring
commission  expense  related to the sale of its legal  expense  plans on a basis
more  consistent  with the  collection of the fees generated by the sale of such
Memberships.  Prior to March 1, 1995,  the  Company  had  incurred  much  higher
commissions  (approximately  70%) during the first year of the  Membership  with
substantially lower commissions (approximately 16%) in all subsequent years. The
level commission  structure results in the Company incurring  commissions at the
rate of approximately 25% per year for all Membership years.

      Prior to January 1997 the Company advanced commissions at the time of sale
of all new  Memberships.  In January  1997,  the  Company  implemented  a policy
whereby the associate  receives only earned commissions on the first three sales
unless the associate has  successfully  completed the new training  program that
was  implemented  at the same  time.  For all sales  beginning  with the  fourth
Membership  or all sales made by an associate  successfully  completing  the new
training program, the Company currently advances commissions at the time of sale
of a new Membership.  The amount of cash potentially advanced upon the sale of a
new Membership,  prior to the recoupment of any charge-backs  (described below),
represents an amount equal to up to three years  commission  earnings.  Although
the average  number of  marketing  associates  receiving  an advance  commission
payment on a new  Membership is 12, the overall  initial  advance may be paid to
more than twenty  different  individuals,  each at a different  level within the
overall commission  structure.  This commission advance immediately increases an
associate's  account  with the Company and  represents  prepaid  commissions  on
active Memberships.

      Should a Membership lapse before the advances have been recovered for each
commission level, the Company immediately  generates an immediate  "charge-back"
to the applicable sales associate to recapture 50% of any unearned advance. This
charge-back is deducted from any future advances that would otherwise be payable
to the associate for additional new  Memberships.  The Company  historically has
been  able  to  immediately  recover  the  majority  of such  charge-backs.  Any
remaining  unrecovered  advance on a  Membership  that has lapsed  represents  a
receivable  from the associate  and is reflected as  commission  advances and is
categorized as current or  non-current  based on the expected  recovery  period.
Additionally,  even though a commission advance may have been fully recovered on
a particular  Membership,  no additional commission earnings from any Membership
will be paid to an  associate  until all previous  advances on all  Memberships,
both active and lapsed, have been recovered.  During 1999, 21% of all associates
submitting  new  Memberships  accounted  for  75% of all  such  new  Memberships
produced thereby further enhancing the recovery of commission advances.

      The Company's commission advance policy exposes the Company to the risk of
uncollectible  commission  advances,  particularly  for  associates  who  do not
receive  commissions on a large number of  Memberships  or who experience  below
average  Membership  persistency.  The Company closely  monitors such commission
advances to ensure maximum recoverability and maintains a recoverability reserve
which  at  December  31,  1999 and  1998,  was $4.5  million  and $4.0  million,
respectively.

      Associates also receive  compensation when associates sponsored by them or
other  associates  that they have sponsored in their  organization  successfully
complete the new training program implemented by the Company in January 1997. In
order to  successfully  qualify,  the new  associate  going through the training
program must produce three new  Memberships  and recruit three new associates or
personally sell five new memberships within 60 days of becoming an associate.

      Prior to February 1999, TPN  distributors  received  commissions  from the
sale  of  personal  and  home  care  products,  personal  development  products,
communication  services and satellite subscription sales. These commissions were
paid to the distributor  actually making the sale as well as other  distributors
in his  organization.  Commissions  on goods and services  were not advanced and
have averaged  approximately  32% of the product sales price.  These commissions
were  paid at the time of sale and  subject  to  recovery  only in the  event of
returned goods or refunds.

      Membership Persistency
      One of the major factors  affecting the Company's  profitability  and cash
flow is Membership  persistency,  which represents the ability of the Company to
retain a Membership,  and therefore receive fees, once it has been written.  The
Company  monitors  its  overall  Membership  persistency  rate,  as  well as the
persistency rates with respect to Memberships sold by individual  associates and
agents and  persistency  rates with respect to  Membership  sales by  geographic
region and payment method.  The Company's  Membership  persistency rate measures
the number of  Memberships  in force at the end of a year as a percentage of the
total of (i)  Memberships in force at the beginning of such year,  plus (ii) new
Memberships sold during such year. From 1981 through the year ended December 31,
1999, the Company's annual  Membership  persistency  rates,  using the foregoing
method,  have averaged  approximately  75.1%. The annual Membership  persistency
rates were 73.4%,  73.8% and 73.6% for 1999,  1998 and 1997,  respectively.  The
Company's  overall  Membership  persistency  rate varies  based on,  among other
factors,  the relative age of total  Memberships in force. The Company's overall
Membership  persistency  rate could become lower when the  Memberships  in force
include a higher proportion of newer  Memberships.  During the last three years,
the Company has experienced  significant  increases in new Membership sales and,
as a result,  the percentage of newer  Memberships  in its total  Memberships in
force has increased.  Unless offset by other factors, this increase could result
in a decline in the Company's overall Membership  persistency rate as determined
by the formula  described above, but does not necessarily  indicate that the new
Memberships written are less persistent,  only that the ratio of new Memberships
to total  Memberships  is higher than it averaged  during the 1981  through 1999
period.  The Company's  financial  condition  and results of  operations  may be
materially  adversely  affected if the  persistency  rates of  existing  and new
Memberships become materially lower than the Company's historical experience.

      Operating Ratios
      Three principal operating measures monitored by the Company in addition to
Membership  persistency  are the loss ratio,  product cost ratio and the expense
ratio.  The loss ratio  represents  Membership  benefit costs as a percentage of
Membership fees. The product cost ratio represents product costs as a percentage
of product sales. The expense ratio represents the total of commissions, general
and administrative expenses and premium taxes as a percentage of Membership fees
and product  sales.  The  Company  strives to  maintain  these  ratios as low as
possible.  These ratios do not measure total  profitability  because they do not
take into account all revenues and expenses.

      Cash Flow Considerations Relating to Sales of Memberships
      The  Company  generally  advances  significant  commissions  at the time a
Membership is sold. Since  approximately 92% of Membership fees are collected on
a monthly  basis,  a  significant  cash flow  deficit  is  created at the time a
Membership  is sold.  This  deficit is reduced  as monthly  Membership  fees are
remitted and no  additional  commissions  are paid on the  Membership  until all
previous commission advances have been fully recovered.  Since the cash advanced
at the  time of sale of a new  Membership  may be  recovered  over a  multi-year
period,  cash flow from  operations may be adversely  affected  depending on the
number of new  Memberships  written in relation to the  existing  active base of
Memberships  and the composition of new or existing sales  associates  producing
such Memberships.

      Income Tax Matters-Net Operating Losses
      At December 31, 1999,  the Company has  utilized  its net  operating  loss
carryforwards ("NOLs") for Federal regular tax purposes. The Company has general
business and rehabilitation tax credit  carryforwards of approximately  $261,000
expiring  primarily  in 2000 to 2001,  and an  alternative  minimum  tax ("AMT")
credit  carryforward  of $586,000  that does not expire.  The Company  generated
taxable income for the year ended December 31, 1999 and utilized NOLs originally
generated in 1996 and 1997 in their entirety. Additionally, the Company has NOLs
in the amount of $4.7 million  representing  the remaining NOLs of TPN as of the
October 1998  acquisition  date. A valuation  allowance has been established for
these  NOLs and the  general  business  and  rehabilitation  tax  credits as the
Company  does not believe it is more  likely  than not that the tax  benefits of
these carryforwards and credits will be realized prior to expiration due in part
to utilization restrictions imposed by Section 382 as discussed below.

      The ability of the Company to utilize NOLs and tax credit carryforwards to
reduce  future  federal  income  taxes of the  Company  is  subject  to  various
limitations  under the Internal  Revenue Code of 1986,  as amended (the "Code").
One such  limitation  is contained  in Section 382 of the Code which  imposes an
annual  limitation on the amount of a  corporation's  taxable income that can be
offset by those  carryforwards in the event of a substantial change in ownership
as defined in Section 382 ("Ownership  Change"). In general, an Ownership Change
occurs  if  during  a  specified  three-year  period  there  are  capital  stock
transactions  that  result  in an  aggregate  change  of  more  than  50% in the
beneficial ownership of the stock of the Company.  However, the Company does not
have control over all possible  variables which can affect the Ownership  Change
calculation  and,  accordingly,  it is possible  that an Ownership  Change could
occur in the future.  The effect of any such  Ownership  Change on the Company's
financial  condition or results of operations cannot be determined because it is
dependent  upon unknown future facts and  circumstances  at the time of any such
change,  including,  among others,  the amount of any Company's  NOLs,  the fair
market value of the Company's stock and the Company's other tax attributes.  The
acquisition of TPN by the Company  constituted an Ownership  Change of TPN. As a
result,  the  ability of the  Company to utilize  TPN's $4.7  million in NOLs is
limited to approximately $978,000 per year. Although the Company did not utilize
any of the TPN NOL during 1998, it did fully utilize the available amount during
1999.   However,   due  to  anticipated   continuing  growth  and  the  expected
availability  of other tax  benefits,  the  Company  does not believe it is more
likely  than not  that  the tax  benefits  of the TPN NOL  carryforward  will be
realized. The TPN NOL expires in years 2015 through 2018.

      Associate Services
      The Company derives revenues from services provided to its marketing sales
force, principally from a one-time enrollment fee of approximately $65 from each
new sales associate and the sale of marketing supplies and promotional materials
to associates on an ongoing basis.  In January 1997,  the Company  implemented a
training  program  ("Fast  Start")  that allows an  associate  who  successfully
completes  the program to advance  through the  various  commission  levels at a
faster rate. Associates participating in this program pay a one-time fee of $249
instead of the $65 fee. The  increased  fee covers the  additional  training and
materials used in the training  program.  The Company  enrolled 92,644 new sales
associates  during 1999  compared to 75,737  during 1998 and 58,121 during 1997,
resulting in significant increases in associate services revenues and costs. The
Company's  direct costs of providing  materials and services to  associates  are
reflected as costs of associate services and direct marketing. Amounts collected
from sales associates are intended  primarily to offset the Company's direct and
indirect  costs incurred in  recruiting,  monitoring and providing  materials to
sales  associates  and are not intended to generate  material  profits from such
activities.

      TPN's revenues were primarily comprised of receipts for goods and services
provided  by TPN to its  distributors  and other  customers.  Distributors  were
required to purchase a  distributor  kit that  included  training  materials and
business  support  literature.  TPN  distributors  were required to meet certain
sales  production  levels  to  be  eligible  to  receive  commissions  and  many
distributors  elected to purchase  products through an automatic monthly bank or
credit card draft.  These  practices,  which resulted in enhanced product sales,
were discontinued in February 1999.

      Insurance operations
      UFL  retained  its  existing  life  insurance  business  as a part  of the
Company's  1998  acquisition  of  UFL.  The  life  insurance  operations  of UFL
generated  approximately $1 million in life insurance premiums and has continued
to provide claims  processing for the coinsured  Medicare  supplement and health
care  policies and receive full cost  reimbursement  for such  services from the
coinsurer. UFL markets primarily to individuals, age 65 and over, in New Mexico,
Oklahoma and Texas.

      Investment Policy
      The Company's  investment  policy is to some degree  controlled by certain
insurance   regulations,   which,   coupled  with  management's  own  investment
philosophy,  results in a  conservative  investment  portfolio  that is not risk
oriented.  The Company's investments consist of common stocks,  investment grade
(rated Baa or higher)  preferred  stocks and  investment  grade bonds  primarily
issued by corporations,  the United States Treasury, federal agencies, federally
sponsored  agencies and  enterprises as well as  mortgage-backed  securities and
state  and  municipal  tax-exempt  bonds.  The  Company  is  required  to pledge
investments to various state  insurance  departments as a condition to obtaining
authority to do business in certain states.

      Disclosures About Market Risk
      The Company's  consolidated  balance  sheets  include a certain  amount of
assets and liabilities  whose fair values are subject to market risk. Due to the
Company's significant  investment in fixed-maturity  investments,  interest rate
risk  represents  the  largest  market  risk  factor   affecting  the  Company's
consolidated financial position.  Increases and decreases in prevailing interest
rates  generally  translate into decreases and increases in fair values of those
instruments.  Additionally,  fair values of interest rate sensitive  instruments
may be  affected by the  creditworthiness  of the  issuer,  prepayment  options,
relative  values of  alternative  investments,  liquidity of the  instrument and
other general market conditions.

      As of December 31, 1999,  substantially  all of the Company's  investments
were in investment  grade (rated Baa or higher)  fixed-maturity  investments and
interest-bearing   money  market  accounts.   The  Company  does  not  hold  any
investments  classified  as  trading  account  assets  or  derivative  financial
instruments.

    The table below summarizes the estimated  effects of hypothetical  increases
and  decreases  in interest  rates on the  Company's  fixed-maturity  investment
portfolio. It is assumed that the changes occur immediately and uniformly,  with
no effect  given to any steps  that  management  might take to  counteract  that
change. The hypothetical  changes in market interest rates reflect what could be
deemed best and worst case  scenarios.  The fair values  shown in the  following
table are based on  contractual  maturities.  Significant  variations  in market
interest  rates  could  produce  changes  in the  timing  of  repayments  due to
prepayment  options  available.  The  fair  value of such  instruments  could be
affected and, therefore, actual results might differ from those reflected in the
following table:
<TABLE>
<CAPTION>

                                                                                                Estimated
                                                                                                  after
                                                                                               Hypothetical
                                                         Fair Value at    in interest rate       change in
                                                          December 31    (bp=basis points)     interest rate
                                                         -------------   -----------------     -------------
                                                                       Dollars in thousands)
<S>                                                            <C>              <C>                <C>

Fixed-maturity  investments  at December 31, 1999 (1)...   $  22,870        100 bp increase      $21,528
                                                                            200 bp increase       20,573
                                                                            50 bp decrease        23,084
                                                                            100 bp decrease       23,624

Fixed-maturity  investments  at December 31, 1998 (1)...   $  35,790        100 bp increase      $35,142
                                                                            200 bp increase       33,988
                                                                            50 bp decrease        36,831
                                                                            100 bp decrease       37,304
</TABLE>

- -------------------
(1)Excluding  short-term  investments with a fair value of $3.3 million and $2.4
   million at December 31, 1999 and 1998, respectively.

   The table above  illustrates,  for example,  that an instantaneous  200 basis
   point increase in market interest rates at December 31, 1999 would reduce the
   estimated  fair  value  of  the  Company's   fixed-maturity   investments  by
   approximately  $2.3 million at that date. At December 31, 1998,  and based on
   the  fair  value  of   fixed-maturity   investments  of  $35.8  million,   an
   instantaneous  200 basis point  increase in market  interest rates would have
   reduced the estimated fair value of the Company's fixed-maturity  investments
   by  approximately  $1.8  million  at  that  date.  The  Company's   increased
   sensitivity  to  rising  interest  rates  is due to an  overall  increase  in
   interest  rates at December 31, 1999 as compared to December 31, 1998 and the
   additional  investments with maturities over ten years. The definitive extent
   of the  interest  rate risk is not  quantifiable  or  predictable  due to the
   variability of future interest  rates,  but the Company does not believe such
   risk is material.

      The  Company  primarily  manages its  exposure  to  interest  rate risk by
purchasing  investments that can be readily  liquidated should the interest rate
environment begin to significantly change.

      Year 2000 Issues
      The Company did not experience any  significant  malfunctions or errors in
its operating or business systems when the date changed from 1999 to 2000. Based
on operations since January 1, 2000, the Company does not expect any significant
impact to its ongoing business as a result of the "Year 2000 issue." However, it
is possible that the full impact of the date change, which was of concern due to
computer  programs  that use two digits  instead of four digits to define years,
has not been fully  recognized.  For example,  it is possible  that Year 2000 or
similar issues may occur with billing, payroll, financial closings at month end,
quarterly,  or year-end.  The Company believes that any such problems are likely
to be minor and correctable.  In addition, the Company could still be negatively
affected if its customers or suppliers  are adversely  affected by the Year 2000
or similar issues.  The Company  currently is not aware of any significant  Year
2000 or similar problems that have arisen for its customers and suppliers.

      Testing and conversion of system  applications  commenced  during 1993 and
was  completed  during 1999.  Testing of the  Company's  information  technology
systems (as modified for Year 2000 issues) with system dates set beyond  January
1, 2000 successfully  occurred in February 1999. The Company was also exposed to
the risk that one or more of its vendors or service  providers could  experience
Year 2000 problems that impact the ability of such vendor or service provider to
provide goods and services. Though this was not considered as significant a risk
with respect to the suppliers of goods,  due to the  availability of alternative
suppliers,  the  disruption  of  certain  services,  such as  utilities,  could,
depending upon the extent of the disruption,  have a material  adverse impact on
the Company's operations.  Further, the Company must rely on other entities such
as the Federal Reserve and its member banks whose Year 2000 readiness efforts it
does not control.  The Company relies on such entities for the timely processing
of  its  monthly   Automated   Clearing  House   transactions  and  credit  card
transactions.  The Company has initiated a  comprehensive  program to assess the
Year 2000  compliance  of its key  vendors  and  service  providers  in order to
determine  the extent to which the Company is  vulnerable  to such third parties
that fail to remedy  their own Year 2000  issues.  In this  regard,  the Company
initiated  formal  communications  with its  significant  vendors and  financial
institutions to assess their Year 2000  readiness.  No material costs related to
Year 2000  compliance  efforts by the Company  regarding such third parties have
been  incurred  to date.  These  efforts  did not  reveal  any vendor or service
provider Year 2000 issue that the Company believed would have a material adverse
impact on the Company's operations.

      Costs  incurred  through the end of 1999 have not been  material  and were
expensed as incurred.  Any additional Year 2000 costs will continue to be funded
out of cash flow from  operations.  The vast majority of the Company's Year 2000
remediation  plan has been  accomplished by the Company's  internal  programming
staff  and costs  were not  incremental  costs to the  Corporation,  but  rather
represented  the  redeployment  of existing  information  technology  resources.
Although  concentration  on Year 2000  compliance has delayed other  programming
projects,  such  delays  have not had and are not  expected  to have a  material
adverse impact on the Company's financial condition or results of operations.


      Accounting Standard to be Adopted
      Statement of  Financial  Accounting  Standards  No. 133,  "Accounting  for
Derivative  Instruments and Hedging Activities," ("SFAS 133") was issued in June
1998.  This  Statement  establishes   accounting  and  reporting  standards  for
derivative  instruments,  including certain derivative  instruments  embedded in
other  contracts,  (collectively  referred  to as  derivatives)  and for hedging
activities.  It requires the Company  recognize all derivatives as either assets
or liabilities in the balance sheet and measure those instruments at fair value.
The accounting for changes in the fair value of a derivative (that is, gains and
losses)  depends  on the  intended  use  of the  derivative  and  the  resulting
designation.  In June 1999,  the  Financial  Accounting  Standards  Board issued
Statement of Financial  Accounting Standards No. 137 that deferred the effective
date of SFAS 133 for one year.  The  Company  will  adopt SFAS 133 on January 1,
2001 as required.  SFAS 133 applies to all  entities  and is  effective  for all
fiscal  quarters of fiscal  years  beginning  after June 15,  2000.  The Company
believes that it holds no derivative instruments at December 31, 1999.


Results of Operations

      Comparison of 1999 to 1998
      The  Company  reported  net income  applicable  to common  shares of $38.9
million,  or $1.67 per diluted  common  share,  for 1999, up 29% from net income
applicable to common shares of $30.2 million, or $1.26 per diluted common share,
for 1998. The increase in the net income applicable to common shares for 1999 is
primarily  the result of  increases in  Membership  fees for 1999 as compared to
1998.

      Membership  fees totaled  $157.2  million  during 1999  compared to $110.0
million for 1998, an increase of 43%.  Membership fees and their impact on total
revenues  in any  period  are  determined  directly  by  the  number  of  active
Memberships in force during any such period. The active Memberships in force are
determined  by both the number of new  Memberships  sold in any period  together
with the persistency,  or renewal rate, of existing Memberships.  New Membership
sales increased 34% during 1999 to 525,352 from 391,827 during 1998. At December
31, 1999, there were 827,979 active  Memberships in force compared to 603,017 at
December 31, 1998, an increase of 37%. Additionally,  the average annual fee per
Membership has increased from $229 for all  Memberships in force at December 31,
1998 to $238 for all  Memberships  in force at December 31, 1999, a 4% increase,
as a result of a higher portion of active Memberships  containing the additional
pre-trial  hours  benefit  at an  additional  cost to the member  together  with
increased sales of the Business Owners' Legal Solutions plan.

      Product sales  declined 79% during 1999 to $5.9 million from $27.8 million
in 1998 primarily due to the concentration on Membership sales as opposed to the
sale of goods and services following the TPN acquisition. The trend of declining
product  sales is  expected  to  continue  as the  array of goods  and  services
previously  available  for sale through TPN is  dramatically  narrowed and sales
efforts  are  more  closely  focused  on the  sale  of new  Memberships  and the
recruitment of new sales associates.

      Associate  services  revenue  increased 32% from $17.3 million for 1998 to
$22.8 million during 1999 as a result of more new associates  recruited and as a
result of Fast Start which  resulted in the Company  receiving  training fees of
approximately  $12.6 million  during 1999 compared to $9.3 million  during 1998.
The field  training  program,  titled Fast Start to Success ("Fast  Start"),  is
aimed at increasing the level of new Membership sales per associate.  Fast Start
requires a training fee of $184 per new associate and upon successful completion
of the program provides for the payment of certain training bonuses. In order to
be deemed successful for Fast Start purposes, the new associate must write three
new Memberships  and recruit three new sales  associates or personally sell five
memberships within 60 days of becoming an associate.  The $12.6 million and $9.3
million for 1999 and 1998, respectively,  in training fees was comprised of $184
from  each  of  approximately   68,535  new  sales  associates  who  elected  to
participate  in Fast Start in 1999  compared to 50,622 that paid the $184 during
1998. New associates  electing to participate in Fast Start  increased to 74% of
new  associates  during 1999 from 67% for 1998.  Total new  associates  enrolled
during 1999 were 92,644  compared to 75,737 for 1998, an increase of 22%.  While
the  number  of  new  associates  increased  during  1999,  the  number  of  new
Memberships  sold,  at least  partially  as a result of the Fast Start  program,
increased even more significantly.  Future revenues from associate services will
depend  primarily  on the number of new  associates  enrolled and the number who
choose to participate in the Company's training program, but the Company expects
that such revenues will continue to be largely offset by the direct and indirect
cost to the Company of training  (including  training  bonuses paid),  providing
associate services and other direct marketing expenses.

      Interest  income for 1999  increased 31% to $3.4 million from $2.6 million
for  1998.  Interest  income  increased  primarily  as  a  result  of  increased
commission  advances,  which,  under  certain  circumstances,  incur an interest
charge at prime rate. At December 31, 1999 the Company reported $37.4 million in
cash and  investments  (after  utilizing  more than $29.4  million to repurchase
approximately  1.2 million shares of its common stock) compared to $50.1 million
at December 31, 1998.

      Primarily as a result of the increase in Membership  fees,  total revenues
increased  to $196.2  million  for 1999 from  $160.5  million  during  1998,  an
increase of 22%.

      Membership  benefits  totaled  $51.8  million  for 1999  compared to $36.1
million for 1998, and represented 33% of Membership fees for both 1999 and 1998.
This loss ratio (Membership  benefits as a percentage of Membership fees) should
remain  near  35% as the  portion  of  active  Memberships  that  provide  for a
capitated benefit continues to increase.

      Product costs  declined more than $13.7  million,  or 77%,  during 1999 to
$4.2 million from $18.0 million for 1998 in conjunction  with the 79% decline in
product sales.  Product costs as a percentage of product sales were 71% for 1999
compared  to  65%  during   1998.   Product   costs  are   expected  to  decline
proportionately  as  product  sales  decline  as  more  emphasis  is  placed  on
Membership sales rather than the sale of goods and services.

      Commission  expense was $37.4  million for 1999  compared to $24.3 million
for  1998,  and  represented  24% and 22% of  Membership  fees for  such  years.
Commission expense, as a percentage of Membership fees, should remain at or near
25% of  Membership  fees  in  future  years  based  on the  existing  commission
structure.

      General  and  administrative  expenses  during  1999 and 1998  were  $19.4
million and $21.9 million,  respectively,  and  represented 10% and 14% of total
revenues for such years. Management expects further gradual decreases in general
and administrative  expenses when expressed as a percentage of total revenues as
a result  of  certain  economies  of scale  and the  integration  of TPN and UFL
operations.

      Associate  services  and  direct  marketing  expenses  increased  to $16.0
million for 1999 from $14.7 million for 1998 primarily as a result of Fast Start
training bonuses paid of approximately $7.5 million during 1999 compared to $6.3
million in 1998.  Additional  costs of supplies  due to  increased  purchases by
associates  and higher  staffing  requirements  for  associate  related  service
departments  also  contributed to the increase.  These expenses also include the
costs of providing associate services and marketing costs other than commissions
that are directly associated with new Membership sales.

      Depreciation and amortization increased from $2.9 million for 1998 to $3.1
million  for  1999.  This  increase  was  primarily  due in  part  to  increased
amortization of production costs by $425,000.

      The Company's  expense ratio,  which represents  commissions,  general and
administrative expenses and premium taxes as a percentage of Membership fees and
product  sales,  was 36% for 1999  compared  to 34% for  1998.  The loss  ratio,
product  cost ratio and the  expense  ratio do not measure  total  profitability
because they do not take into account all revenues and expenses.

      The  provision  for income taxes  increased  during 1999 to $21.0  million
compared  to $11.1  million  for  1998,  representing  35.0% and 26.9% of income
before  income taxes for 1999 and 1998,  respectively.  The 1998  provision  for
income taxes reflects a $3.5 million  benefit  attributable  to a reduction of a
previously  established valuation allowance due to the utilization of certain of
the Company's NOL carryforwards.

      Dividends paid on outstanding preferred stock decreased to $9,700 for 1999
from $9,800  during 1998 and is  attributable  to the  conversion  of additional
shares of $3.00 Cumulative Convertible Preferred Stock into common stock.

      Comparison of 1998 to 1997
      The  Company  reported  net income  applicable  to common  shares of $30.2
million,  or $1.26 per diluted  common  share,  for 1998, up 72% from net income
applicable to common shares of $17.5 million,  or $.74 per diluted common share,
for 1997. The increase in the net income applicable to common shares for 1998 is
primarily  the result of  increases in  Membership  fees for 1998 as compared to
1997.

      Membership  fees  totaled  $110.0  million  during 1998  compared to $76.7
million for 1997, an increase of 43%.  Membership fees and their impact on total
revenues  in any  period  are  determined  directly  by  the  number  of  active
Memberships in force during any such period. The active Memberships in force are
determined  by both the number of new  Memberships  sold in any period  together
with the persistency,  or renewal rate, of existing Memberships.  New Membership
sales increased 38% during 1998 to 391,827 from 283,723 during 1997. At December
31, 1998, there were 603,017 active  Memberships in force compared to 425,381 at
December 31, 1997, an increase of 42%. Additionally,  the average annual fee per
Membership has increased from $225 for all  Memberships in force at December 31,
1997 to $229 for all  Memberships  in force at December 31, 1998, a 2% increase,
as a result of a higher portion of active Memberships  containing the additional
pre-trial  hours  benefit  at an  additional  cost to the member  together  with
increased sales of the Business Owners' Legal Solutions plan.

      Product sales declined 32% during 1998 to $27.8 million from $41.1 million
in 1997 primarily due to the acquisition of TPN and the resulting  concentration
on Membership  sales as opposed to the sale of goods and services.  The trend of
declining  product  sales is  expected  to  continue  as the  array of goods and
services previously available for sale through TPN is dramatically  narrowed and
sales efforts are more closely  focused on the sale of new  Memberships  and the
recruitment of new sales associates.

      Associate  services  revenue  increased 42% from $12.1 million for 1997 to
$17.3 million during 1998 as a result of more new associates  recruited and as a
result of Fast Start which  resulted in the Company  receiving  training fees of
approximately $9.3 million during 1998 compared to $5.7 million during 1997. The
field training program, titled Fast Start to Success ("Fast Start"), is aimed at
increasing the level of new Membership sales per associate.  Fast Start requires
a training fee of $184 per new associate and upon  successful  completion of the
program  provides for the payment of certain  training  bonuses.  In order to be
deemed  successful  for Fast Start  purposes  during 1998, the new associate was
required to write  three new  Memberships  and  recruit one new sales  associate
within 15 days of the associate's Fast Start training. The $9.3 million and $5.7
million for 1998 and 1997, respectively,  in training fees was comprised of $184
from  each  of  approximately   50,622  new  sales  associates  who  elected  to
participate  in Fast  Start in 1998  compared  to 28,900  that paid the $184 and
14,500 existing  associates  that paid $25 during 1997. New associates  enrolled
during 1998 were 75,737  compared to 58,121 for 1997, an increase of 30%.  While
the  number  of  new  associates  increased  during  1998,  the  number  of  new
Memberships  sold,  at least  partially  as a result of the Fast Start  program,
increased even more significantly.  Future revenues from associate services will
depend  primarily  on the number of new  associates  enrolled and the number who
choose to participate in the Company's training program, but the Company expects
that such revenues will continue to be largely offset by the direct and indirect
cost to the Company of training bonuses paid,  providing  associate services and
other direct marketing expenses.

      Interest  income for 1998  increased 53% to $2.6 million from $1.7 million
for 1997.  Interest  income  increased  as a result of  increases in the average
investments outstanding. At December 31, 1998 the Company reported $50.1 million
in cash and investments compared to $35.4 million at December 31, 1997.

      Primarily as a result of the increase in Membership  fees,  total revenues
increased  to $160.5  million  for 1998 from  $133.4  million  during  1997,  an
increase of 20%.

      Membership  benefits  totaled  $36.1  million  for 1998  compared to $25.1
million for 1997, and represented 33% of Membership fees for both 1998 and 1997.
This loss ratio (Membership  benefits as a percentage of Membership fees) should
remain  near  35% as the  portion  of  active  Memberships  that  provide  for a
capitated benefit continues to increase.

      Product  costs  declined more than $9.0  million,  or 33%,  during 1998 to
$18.0 million from $27.0 million for 1997 in conjunction with the 32% decline in
product sales.  Product costs as a percentage of product sales were 65% for 1998
compared  to  66%  during   1997.   Product   costs  are   expected  to  decline
proportionately  as  product  sales  decline  as  more  emphasis  is  placed  on
Membership sales rather than the sale of goods and services.

      Commission  expense was $24.3  million for 1998  compared to $16.7 million
for 1997, and represented  22% of Membership fees for 1998 and 1997.  Commission
expense,  as a percentage  of Membership  fees,  should remain at or near 25% of
Membership fees in future years.

      General  and  administrative  expenses  during  1998 and 1997  were  $21.9
million and $20.3 million,  respectively,  and  represented 14% and 15% of total
revenues for such years. Although the total amount of general and administrative
expenses increased  approximately $1.6 million during 1998, these expenses, as a
percent of total revenues,  decreased 1%. This trend of gradual increases in the
total  dollar  amount  of these  expenses  but  decreases  when  expressed  as a
percentage of total revenues should continue as a result of certain economies of
scale pertaining to the Company's operating leverage.

      Associate  services  and  direct  marketing  expenses  increased  to $14.7
million for 1998 from $11.4 million for 1997 primarily as a result of Fast Start
training bonuses paid of approximately $6.3 million during 1998 compared to $4.4
million in 1997.  Additional  costs of supplies  due to  increased  purchases by
associates  and higher  staffing  requirements  for  associate  related  service
departments  also  contributed to the increase.  These expenses also include the
costs of providing associate services and marketing costs other than commissions
that are directly associated with new Membership sales.

      Due to continuing  annual property and equipment  additions,  depreciation
increased from $2.0 million for 1997 to $2.9 million for 1998.

      The Company's  expense ratio,  which represents  commissions,  general and
administrative expenses and premium taxes as a percentage of Membership fees and
product  sales,  was 34% for 1998  compared to 32% for 1997.  The  product  cost
ratio,  which represents product costs as a percentage of product sales, was 65%
during 1998 compared to 66% for 1997. The loss ratio, product cost ratio and the
expense ratio do not measure total  profitability  because they do not take into
account all revenues and expenses.

      Provision for income taxes decreased during 1998 to $11.1 million compared
to $12.4 million for 1997,  representing 26.9% and 41.4% of income before income
taxes for 1998 and 1997,  respectively.  The 1998  provision  for  income  taxes
reflects a $3.5  million  benefit  attributable  to a reduction  of a previously
established  valuation  allowance  due  to the  utilization  of  certain  of the
Company's  deferred  tax  benefits.  Tax expense for 1997  exceeded  established
statutory rates due to TPN's establishment of a $1.9 million valuation allowance
pertaining to previously recorded deferred tax assets.

      Dividends paid on outstanding preferred stock decreased to $9,800 for 1998
from $13,000  during 1997 and is  attributable  to the  conversion of additional
shares of $3.00 Cumulative Convertible Preferred Stock into common stock.


Liquidity and Capital Resources

      General
      Consolidated net cash provided by operating  activities was $17.6 million,
$9.9 million and $14.5  million for 1999,  1998,  and 1997,  respectively.  Cash
provided by operating  activities increased $7.7 million during 1999 compared to
1998  primarily due to the $8.7 million  increase in net income,  an increase in
deferred income taxes of $3.4 million, a decrease in inventories of $1.6 million
and an increase in the  reduction  of accounts  payable and accrued  expenses of
$7.9  million  which was  offset by the $10.6  million  increase  in  commission
advances and the $2.8 million decrease in deferred revenue.

      Net cash  provided by investing  activities  was $10.6  million in 1999 as
compared  to net cash used in  investing  activities  of $31.4  million and $6.3
million  for  1998 and  1997,  respectively.  Due to the  1998  UFL  acquisition
previously  discussed  and the resulting  requirement  for $20.7 million as cash
consideration to Pioneer,  the Company  liquidated a substantial  portion of its
investments classified as held-to-maturity.  Although the Company previously had
demonstrated  its intent and  capability  to hold such  investments  until their
scheduled maturities,  the conversion of such investments to cash as part of the
UFL transaction  prior to their scheduled  maturities  resulted in all remaining
investments of the Company,  including the $25 million  investment  portfolio of
UFL, being classified as available-for-sale  investments. In addition to capital
expenditures  of $2.7 million during 1999,  the Company  liquidated a portion of
its available-for-sale investments in order to reacquire shares of the Company's
common stock.

      Net  cash  used in  financing  activities  was  $26.6  million  in 1999 as
compared to net cash  provided by financing  activities of $2.4 million and $3.5
million for 1998 and 1997, respectively. This $29.0 million change was comprised
primarily of $29.4 million used to reacquire treasury stock.

      The Company had a consolidated working capital surplus of $35.3 million at
December 31, 1999  compared to $21.2  million at December  31,  1998.  The $14.1
million  increase in working  capital during 1999 was primarily the result of an
increase in the current  portion of  commission  advances of $11.6 million and a
$3.6 million decrease in deferred product sales revenue.

      The  Company  generally  advances  significant  commissions  at the time a
Membership  is sold.  During 1999,  the Company  advanced  commissions  of $74.8
million on new  Membership  sales  compared  to $51.4  million  for 1998.  Since
approximately  92% of  Membership  fees are  collected  on a  monthly  basis,  a
significant  cash flow deficit is created at the time a Membership is sold. This
deficit is reduced as monthly  Membership  fees are remitted  and no  additional
commissions are paid on the Membership  until all previous  commission  advances
have been fully  recovered.  Commission  advances were  subsequently  reduced by
commission  earnings  of $35.5  million  and  $23.0  million  for 1999 and 1998,
respectively.  The Company has  recorded an allowance of $4.5 million to provide
for estimated  uncollectible  commission  advances which includes an increase in
the allowance of $550,000 during 1999.

The  Company  announced  on  April  6,  1999,  a new  stock  repurchase  program
authorizing management to reacquire up to 500,000 shares of the Company's common
stock.  The Board of Directors has  increased  such  authorization  from 500,000
shares to 1,250,000 shares during three  subsequent board meetings.  At December
31, 1999 the Company had repurchased 1,162,800 shares under these authorizations
for a total  consideration  of $29.4 million,  at an average price of $25.31 per
share.  The Board,  at its February 16, 2000  meeting,  authorized an additional
250,000 shares to be repurchased.  Stock repurchases will be made at prices that
are  considered  attractive  by  management  and at such times  that  management
believes will not unduly impact the Company's liquidity.  No time limit has been
set for completion of the repurchase program.

      The Company  believes that it has significant  ability to finance expected
future growth in Membership  sales based on its existing amount of cash and cash
equivalents and unpledged investments at December 31, 1999 of $32.1 million.

      Parent Company Funding and Dividends
      Although the Company is the operating  entity in many  jurisdictions,  the
Company's  subsidiaries  serve as operating  companies  in various  states which
regulate  Memberships as insurance or specialized  legal expense  products.  The
most  significant of these wholly owned  subsidiaries are PPLCI, UFL and PPLSIF.
The ability of PPLCI,  UFL and PPLSIF to provide funds to the Company is subject
to a number of restrictions under various insurance laws in the jurisdictions in
which PPLCI,  UFL and PPLSIF  conduct  business,  including  limitations  on the
amount of dividends and  management  fees that may be paid and  requirements  to
maintain  specified  levels of capital and reserves.  In addition  PPLCI and UFL
will be required to maintain its  stockholders'  equity at levels  sufficient to
satisfy  various  state  or  provincial   regulatory   requirements,   the  most
restrictive  of which is  currently  $3 million  for PPLCI.  Additional  capital
requirements  of PPLCI,  UFL or PPLSIF will be funded by the Company in the form
of capital  contributions or surplus  debentures.  At December 31, 1999, neither
PPLCI,  UFL nor PPLSIF had funds available for payment of substantial  dividends
without the prior approval of the respective insurance commissioners.


<PAGE>


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA
- ---------------------------------------------------
                 ----------------------------------------------
                 PRE-PAID LEGAL SERVICES, INC. AND SUBSIDIARIES
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                 AND CONSOLIDATED FINANCIAL STATEMENT SCHEDULE
                 ----------------------------------------------

Independent Auditors' Report of Deloitte & Touche LLP
Report of Independent Public Accountants of Arthur Andersen LLP

Consolidated Financial Statements
- ---------------------------------
Consolidated Balance Sheets - December 31, 1999 and 1998
Consolidated Statements of Income - For the years ended December 31,
  1999, 1998 and 1997
Consolidated Statements of Comprehensive Income - For the years ended
  December 31, 1999, 1998 and 1997
Consolidated Statements of Cash Flows - For the years ended December 31,
 1999, 1998 and 1997
Consolidated Statements of Changes In Stockholders' Equity - For the
  years ended December 31, 1999, 1998 and 1997
Notes to Consolidated Financial Statements

Consolidated Financial Statement Schedule
- -----------------------------------------
Schedule II. Consolidated Valuation and Qualifying Accounts - For the years
  ended December 31, 1999, 1998 and 1997
    (All other  schedules  have been omitted since the required  information is
     not applicable or because the information is included in the consolidated
     financial statements or the notes thereon.)



<PAGE>





                          INDEPENDENT AUDITORS' REPORT
                          ----------------------------




To the Board of Directors and Stockholders of
Pre-Paid Legal Services, Inc.:

We have audited the accompanying  consolidated  balance sheets of Pre-Paid Legal
Services,  Inc. and  subsidiaries  (the  "Company")  as of December 31, 1999 and
1998, and the related consolidated  statements of income,  comprehensive income,
changes in stockholders'  equity,  and cash flows for each of the three years in
the period  ended  December  31, 1999.  Our audits also  included the  financial
statement schedule listed at Item 8 herein.  These financial  statements and the
financial statement schedule are the responsibility of the Company's management.
Our  responsibility  is to express an opinion on these financial  statements and
the financial statement schedule based on our audits. The consolidated financial
statements give retroactive  effect to the October 2, 1998 merger of the Company
and TPN, Inc. d.b.a. The People's Network ("TPN"),  which has been accounted for
as a pooling of interests as described in Note 2 to the  consolidated  financial
statements.  We did not audit the statements of income, changes in stockholders'
equity,  and cash  flows of TPN for the year  ended  December  31,  1997,  which
statements reflect total revenues  constituting 31% of the related  consolidated
financial statement total for the year ended December 31, 1997. Those statements
were audited by other  auditors  whose report has been  furnished to us, and our
opinion,  insofar as it relates to the  amounts  included  for TPN for 1997,  is
based solely on the report of such other auditors.

We conducted our audits in accordance with auditing standards generally accepted
in the  United  States of  America.  Those  standards  require  that we plan and
perform the audit to obtain  reasonable  assurance  about  whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial statement  presentation.  We believe that our audits and the report of
other auditors provide a reasonable basis for our opinion.

In our opinion,  based on our audits and the report of the other auditors,  such
consolidated  financial statements present fairly, in all material respects, the
financial  position of Pre-Paid  Legal  Services,  Inc. and  subsidiaries  as of
December 31, 1999 and 1998,  and the results of their  operations and their cash
flows for each of the three  years in the  period  ended  December  31,  1999 in
conformity with accounting principles generally accepted in the United States of
America.  Also,  in our  opinion,  based on our  audits  and (as to the  amounts
included  for TPN)  the  report  of other  auditors,  such  financial  statement
schedule,  when  considered  in  relation  to the basic  consolidated  financial
statements  taken as a whole,  presents  fairly  in all  material  respects  the
information set forth therein.




Deloitte & Touche LLP
Tulsa, Oklahoma
March 3, 2000


<PAGE>




                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
                    ----------------------------------------





To the Board of Directors of
TPN, Inc. dba The People's Network:


We have audited the  statements of  operations,  shareholders'  deficit and cash
flows of TPN, Inc. d.b.a. The People's Network (a Texas corporation) ("TPN") for
the year ended December 31,1997,  prior to the restatement (and, therefore,  are
not  presented  herein)  for  the  merger  of  Pre-Paid  Legal  Services,   Inc.
("Pre-Paid")  with TPN on  October 2, 1998,  which has been  accounted  for as a
pooling of interests as described in Notes 1 and 2 to the Pre-Paid  consolidated
financial statements. These financial statements are the responsibility of TPN's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the results of  operations  and cash flows of TPN, Inc.
d.b.a.  The Peoples  Network for the year ended December 31, 1997, in conformity
with generally accepted accounting principles.



                                          ARTHUR ANDERSEN LLP


Dallas, Texas
   February 27, 1998, (except with respect to
   the merger of Pre-Paid Legal Services Inc.
   with TPN, Inc. as discussed in Note 2, as to
   which the date is September 24, 1998, the
   date of the definitive merger agreement)



<PAGE>
<TABLE>
<CAPTION>


                           PRE-PAID LEGAL SERVICES, INC.
                           CONSOLIDATED BALANCE SHEETS
                      (Amounts in 000's, except par values)

                                    ASSETS
                                                                                                        December 31,
                                                                                                  ----------------------
                                                                                                     1999         1998
                                                                                                  ---------    ---------

<S>                                                                                                   <C>            <C>

 Current assets:
  Cash and cash equivalents ...................................................................   $  10,191    $   8,604
  Available-for-sale investments, at fair value ...............................................       2,252        2,368
  Accrued membership income ...................................................................       4,883        3,595
  Inventories .................................................................................       1,442        2,588
  Prepaid product commissions .................................................................         125        1,384
  Amount due from coinsurer ...................................................................      12,483       12,498
  Membership commission advances - current portion ............................................      32,760       21,224
                                                                                                 ----------    ---------
    Total current assets ......................................................................      64,136       52,261
Available-for-sale investments, at fair value .................................................      19,628       36,624
Investments pledged ...........................................................................       5,288        2,922
Membership commission advances, net ...........................................................      87,828       60,661
Property and equipment, net ...................................................................       8,361        7,678
Production costs, net .........................................................................         273        1,373
Other assets ..................................................................................       8,261        6,384
                                                                                                  ---------    ---------
    Total assets ..............................................................................   $ 193,775    $ 167,903
                                                                                                  =========    =========


                     LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Membership benefits .........................................................................   $   5,252    $   3,808
  Deferred product sales revenue ..............................................................         356        3,932
  Accident and health reserves ................................................................      12,483       12,498
  Life insurance reserves .....................................................................         967          970
  Deferred income taxes - current portion .....................................................      10,664        5,860
  Current portion of capital lease obligation .................................................         348          487
  Accounts payable and accrued expenses .......................................................      10,768        9,386
                                                                                                  ---------    ---------
    Total current liabilities .................................................................      40,838       36,941
Deferred income taxes, net of current portion .................................................      30,535       21,288
Life insurance reserves .......................................................................       7,733        7,711
Capital lease obligation, net of current portion ..............................................         205          659
                                                                                                  ---------    ---------
    Total liabilities .........................................................................      79,311       66,599
                                                                                                  ---------    ---------
Stockholders' equity:
  Preferred stock, $1 par value; authorized 400 shares; 3 issued and outstanding as follows:
   $3.00 Cumulative Convertible Preferred Stock, 3 shares authorized, issued and outstanding;
    liquidation value of $53 ..................................................................           3            3
  Special preferred stock, $1 par value; authorized 500 shares, issued and outstanding;
   in one series designated as follows:
    $1.00 Non-Cumulative Special Preferred Stock, 18 shares authorized, issued and outstanding;          18           18
     liquidation value of $235
  Common stock, $.01 par value; 100,000 shares authorized; 24,507 and 24,321 issued
   at December 31, 1999 and 1998, respectively ................................................         245          243
   Capital in excess of par value .............................................................      59,822       55,241
  Retained earnings ...........................................................................      88,471       49,528
  Accumulated other comprehensive income (loss) ...............................................        (958)         (24)
  Treasury stock at cost; 1,960 and 797 shares held at December 31, 1999 and 1998, respectively     (33,137)      (3,705)
                                                                                                  ---------    ---------
    Total stockholders' equity ................................................................     114,464      101,304
                                                                                                  ---------    ---------
     Total liabilities and stockholders' equity ...............................................   $ 193,775    $ 167,903
                                                                                                  =========    =========


         The  accompanying  notes  are  an  integral  part  of  these  financial statements.
</TABLE>

<PAGE>

<TABLE>
<CAPTION>


                          PRE-PAID LEGAL SERVICES, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in 000's, except per share amounts)



                                                                        Year Ended December 31,
                                                                     -----------------------------
                                                                        1999     1998       1997
                                                                     --------  --------   --------
<S>                                                                    <C>       <C>        <C>

Revenues:
  Membership fees................................................... $157,217  $110,003  $ 76,688
  Product sales.....................................................    5,888    27,779    41,070
  Associate services................................................   22,816    17,255    12,143
  Interest income...................................................    3,380     2,576     1,689
  Other.............................................................    6,939     2,840     1,814
                                                                     --------  --------  --------
                                                                      196,240   160,453   133,404
                                                                     ========  ========  ========
Costs and expenses:
  Membership benefits...............................................   51,833    36,103    25,132
  Product costs.....................................................    4,174    17,967    27,017
  Commissions.......................................................   37,412    24,261    16,717
  General and administrative........................................   19,366    21,902    20,311
  Associate services and direct marketing...........................   16,038    14,738    11,431
  Depreciation and amortization.....................................    3,076     2,944     2,026
  Premium taxes.....................................................    1,461     1,206       866
  Other.............................................................    2,953         -         -
                                                                     --------  --------  --------
                                                                      136,313   119,121   103,500
                                                                     ========  ========  ========

Income before income taxes..........................................   59,927    41,332    29,904
Provision for income taxes..........................................   20,974    11,122    12,381
                                                                     --------  --------  --------
Net income..........................................................   38,953    30,210    17,523
Less dividends on preferred shares..................................       10        10        13
                                                                     --------  --------  --------
Net income applicable to common stockholders........................  $38,943   $30,200   $17,510
                                                                     ========  ========  ========

Basic earnings per common share.....................................  $  1.69  $   1.29  $    .76
                                                                     ========  ========  ========
Diluted earnings per common share...................................  $  1.67  $   1.26  $    .74
                                                                     ========  ========  ========


















           The  accompanying  notes  are  an  integral  part  of  these  financial statements.
</TABLE>


<PAGE>

<TABLE>
<CAPTION>

                          PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
                               (Amounts in 000's)


                                                                        Year Ended December 31,
                                                                      -------------------------
                                                                       1999     1998     1997
                                                                      -------  -------  -------
<S>                                                                       <C>    <C>    <C>

Net income........................................................... $38,953  $30,210  $17,523
                                                                      -------  -------  -------

Other comprehensive (loss), net of tax:
  Unrealized (losses) on investments:
   Unrealized holding gains (losses) arising during period,..........    (580)     (66)       -
  Less:  reclassification adjustment for (gains) losses included
  in net income......................................................    (354)      42        -
                                                                      -------  -------  -------
Other comprehensive (loss), net of income taxes
  of $503 and $13 in 1999 and 1998, respectively.....................    (934)     (24)       -
                                                                      -------  -------  -------
Comprehensive income................................................. $38,019  $30,186  $17,523
                                                                      =======  =======  =======



































         The  accompanying  notes  are  an  integral  part  of  these  financial statements.
</TABLE>



<PAGE>
<TABLE>
<CAPTION>


                          PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (Amounts in 000's)


                                                                                   Year Ended December 31,
                                                                                 -------------------------
                                                                                   1999     1998     1997
                                                                                 -------  -------  -------
<S>                                                                                 <C>     <C>       <C>

Cash flows from operating activities:
Net income.................................................................      $38,953  $30,210  $17,523
Adjustments to reconcile net income to net cash provided
  by operating activities:
  Provision for stock grant, stock transfer and associate stock options....            -        -      644
  Provision for deferred income taxes......................................       14,568   11,122   12,293
  Depreciation and amortization............................................        3,076    2,944    2,026
  Increase in accrued Membership income....................................       (1,288)  (1,196)    (689)
  (Decrease) increase in inventories.......................................        1,146     (472)    (489)
  Decrease (increase) in prepaid product commissions ......................        1,259      752     (513)
  Decrease in amount due from coinsurer....................................           15        -        -
  Increase in commission advances..........................................      (38,703) (28,142) (22,891)
  Increase in other assets.................................................       (1,877)    (304)    (678)
  Increase in Membership benefits..........................................        1,444    1,159      787
  (Decrease)  increase in deferred product sales revenue...................       (3,576)    (805)     771
  Decrease in accident and health reserves.................................          (15)       -        -
  Increase in life insurance reserves......................................           19        -        -
  Increase  (decrease)  in accounts  payable and accrued expenses..........        2,531   (5,373)   5,688
                                                                                 -------  -------  -------
    Net cash provided by operating activities..............................       17,552    9,895   14,472
                                                                                 -------  -------  -------
Cash flows from investing activities:
  Acquisition of UFL, net of cash acquired.................................            -   18,995)       -
  Additions  to  property and equipment and production costs...............       (2,659)  (4,926)  (3,619)
  Purchases of investments held-to-maturity................................            -   36,116)  (3,035)
  Proceeds from sales of investments held-to-maturity......................            -   23,718        -
  Maturities of investments held-to-maturity...............................            -    4,892      400
  Purchases of investments available for sale..............................      (11,077)       -        -
  Maturities and sales of investments available for sale...................       24,372        -        -
                                                                                 -------  -------  -------
    Net cash  provided by (used in) investing activities...................       10,636  (31,427)  (6,254)
                                                                                 -------  -------  -------
  Cash flows from financing activities:
  Proceeds from sale of common stock.......................................        3,434    3,186    3,229
  (Decrease) increase in capital lease obligations.........................         (593)     766      248
  Purchase of treasury stock...............................................      (29,432)  (1,528)       -
  Dividends paid on preferred stock........................................          (10)     (10)     (13)
                                                                                 -------  -------  -------
     Net cash (used in)  provided  by  financing activities................      (26,601)   2,414    3,464
                                                                                 -------  -------  -------
Net increase (decrease) in cash and cash equivalents......................         1,587  (19,118)  11,682
Cash and cash equivalents at beginning of year.............................        8,604   27,722   16,040
                                                                                 -------  -------  -------
Cash and cash equivalents at end of year...................................      $10,191  $ 8,604  $27,722
                                                                                 =======  =======  =======
Supplemental disclosure of cash flow information:
  Cash paid for interest...................................................      $    23  $    47  $    36
                                                                                 =======  =======  =======
  Income taxes paid........................................................      $ 3,060  $     -  $     -
                                                                                 =======  =======  =======
  Purchases of property and equipment under capital leases.................      $     -  $ 1,104  $   445
                                                                                 =======  =======  =======
  Assets acquired in acquisition of UFL........  ..........................      $     -  $44,598  $     -
                                                                                 =======  =======  =======
  Liabilities assumed in acquisition of UFL................................      $     -  $23,929  $     -
                                                                                 =======  =======  =======


         The  accompanying  notes  are  an  integral  part  of  these  financial statements.

</TABLE>

<PAGE>
<TABLE>
<CAPTION>


                          PRE-PAID LEGAL SERVICES, INC.
                 CONSOLIDATED  STATEMENTS  OF  CHANGES IN  STOCKHOLDERS'  EQUITY
            (Amounts and shares in 000's, except dividend rates and par values)


                                                                                   Year Ended December 31,
                                                                                 -------------------------
                                                                                   1999     1998     1997
                                                                                 -------  -------  -------
<S>                                                                                <C>       <C>       <C>

Preferred Stock - $1 par value, 400 shares authorized, issued and outstanding
  in one series designated as follows:

  $3.00 Cumulative Convertible Preferred Stock, authorized 5 shares, shares
     issued and outstanding at beginning of year (3 in 1999 and 1998, and 5 in
     1997).....................................................................   $     3  $     3  $     5
     Shares exchanged for Common Stock (2 in 1997).............................         -        -       (2)
                                                                                  -------  -------  -------
 Shares issued and outstanding at end of year (3 in 1999, 1998 and 1997),
   liquidation value of $53 at December 31, 1999...............................         3        3        3
                                                                                  -------  -------  -------
Special Preferred Stock - $1 par value, 500 shares  authorized;  series of fixed
  annual dividends $1, non-cumulative, convertible, shares issued and
  outstanding at beginning of year (18 in 1999, 23 in 1998 and 32 in 1997).....        18       23       32
Shares exchanged for Common Stock (5 in 1998 and 9 in 1997)....................         -       (5)      (9)
                                                                                  -------  -------  -------
Shares issued and outstanding at end of year (18 in 1999 and 1998, and 23 in
 1997), liquidation value of $235 at December 31, 1999.........................        18       18       23
                                                                                  -------  -------  -------

Common Stock - $.01 par value,  shares  authorized  100,000;  shares  issued and
  outstanding at beginning of year (24,321 in 1999, 24,151 in 1998 and 23,459..
  in 1997).....................................................................       243      242      235
Shares issued during year:
  Conversion of Preferred Stock (2 in 1999, 17 in 1998 and 38 in 1997).........         -        -        -
  Contributed to Company's employee stock ownership plan (3 in 1999, 2 in 1998
  and 3 in 1997)...............................................................         -        -        -
  Exercise of stock options and warrants (184 in 1999, 151 in 1998 and 651
  in 1997).....................................................................         2        1        7
                                                                                  -------   -------  ------
Shares issued and outstanding at end of year (24,507 in 1999, 24,321 in 1998
 and 24,151 in 1997)...........................................................       245      243      242
                                                                                  -------   -------- ------

Capital in Excess of Par Value
Balance at beginning of year...................................................    55,241   52,051   45,243
  Exercise of stock options....................................................     3,345    2,215    3,267
  Income tax benefit related to exercise of stock options......................     1,149      912    2,930
  Stock grant and transfer.....................................................         -        -      544
  Conversion of preferred stock................................................         1        5       11
  Stock contribution to employee stock ownership plan..........................        86       58       56
                                                                                  -------  -------  -------
Balance at end of year.........................................................    59,822   55,241   52,051
                                                                                  -------  -------  -------

Retained Earnings
Balance at beginning of year...................................................    49,528   19,328    1,818
Net income.....................................................................    38,953   30,210   17,523
Cash dividends on preferred shares.............................................       (10)     (10)     (13)
                                                                                  -------  -------  -------
Balance at end of year.........................................................    88,471   49,528   19,328
                                                                                  -------  -------  -------
</TABLE>


<PAGE>
<TABLE>
<CAPTION>


                          PRE-PAID LEGAL SERVICES, INC.

  CONSOLIDATED   STATEMENTS   OF   CHANGES  IN   STOCKHOLDERS'   EQUITY (continued)
           (Amounts and shares in 000's, except dividend rates and par values)


<S>                                                                                 <C>      <C>      <C>

Unrealized gains (losses)on available-for-sale investments (net of income taxes):
Balance at beginning of year...................................................  $    (24) $     -   $     -
  Unrealized holding gains (losses) arising during period......................      (580)     (66)        -
  Less: reclassification adjustment for (gains) losses
  included in net income.......................................................      (354)       42        -
                                                                                 --------  --------  -------
Other comprehensive (loss), net of income taxes................................      (934)      (24)       -
                                                                                 --------  --------  -------
Balance at end of year.........................................................      (958)      (24)       -
                                                                                 --------  --------  -------



Treasury stock
Balance at beginning of year (747 shares in 1997)..............................    (3,705)   (2,177)  (2,177)
Shares repurchased (1,163 in 1999 and 50 in 1998 ).............................   (29,432)   (1,528)       -
                                                                                 --------  --------  -------
Balance at end of year (1,960 shares in 1999)..................................   (33,137)   (3,705)  (2,177)
                                                                                 --------  --------  -------
Total Stockholders' Equity.....................................................  $114,464  $101,304  $69,470
                                                                                 ========= ========= =======































         The  accompanying  notes  are  an  integral  part  of  these  financial statements.

</TABLE>

<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                  NOTES  TO  CONSOLIDATED  FINANCIAL  STATEMENTS
     (Dollar amounts in tables are in thousands unless otherwise indicated)

Note 1 - Nature of Operations and Summary of Significant Accounting Policies

Nature of Operations
      Pre-Paid Legal  Services,  Inc. (the  "Company")  underwrites  and markets
legal  service  plans  (referred  to as  "Memberships")  which  provide  for  or
reimburse  a portion  of legal fees  incurred  by  members  in  connection  with
specified  matters.  The Company has offered legal  services  under two types of
Memberships:  closed panel and open panel. Since 1987,  substantially all of the
Memberships  sold by the Company have been closed panel  Memberships  that allow
members to access  legal  services  through a network of  independent  law firms
("provider law firms") under  contract with the Company.  Provider law firms are
paid a fixed  fee on a  capitated  basis  to  render  services  to plan  members
residing within the state or province in which the provider law firm is licensed
to practice. Because the fixed fee payments by the Company to provider law firms
in  connection  with closed panel plans do not vary based on the type and amount
of benefits utilized by the member,  the closed panel plans provide  significant
advantages  to the Company in managing  claims risk.  Membership  benefit  costs
relating  to open  panel  Memberships,  which  constituted  approximately  3% of
Memberships  in force at December 31, 1999,  are based on the usual,  reasonable
and customary fee for providing the required services. Memberships are generally
guaranteed renewable and are marketed primarily in 28 states and the province of
Ontario by an independent  sales force referred to as  "Associates".  Membership
fees are principally collected on a monthly basis.

      During the fourth quarter of 1998, the Company  completed the  acquisition
of TPN, Inc. d.b.a.  The People's  Network  ("TPN") and Universal  Fidelity Life
Insurance  Company  ("UFL").  Since its inception in late 1994, TPN had marketed
personal  and home care  products,  personal  development  products and services
together with  PRIMESTAR(R)  satellite  subscription  television  service to its
members through a network  marketing sales force.  UFL is an Oklahoma  domiciled
life and accident and health insurer.

Basis of Presentation
      The  consolidated  financial  statements  have been prepared in accordance
with generally accepted  accounting  principles which vary in some respects from
statutory   accounting   principles  used  when  reporting  to  state  insurance
regulatory  authorities.  The consolidated financial statements give retroactive
effect, as a result of applying the pooling of interests  accounting  method, to
the merger with TPN, which was effective  October 2, 1998. The UFL  acquisition,
on December 30, 1998, was accounted for by the purchase method of accounting for
business combinations. (See Note 2)

Principles of Consolidation
      The consolidated  financial statements include the accounts of the Company
and its wholly owned  subsidiaries,  as well as those of PPL Agency,  Inc.  (See
Note 9 for  additional  information  regarding  PPL  Agency,  Inc.) The  primary
subsidiaries of the Company include  Pre-Paid Legal  Casualty,  Inc.  ("PPLCI"),
Pre-Paid Legal  Services,  Inc. of Florida  ("PPLSIF") and UFL. All  significant
intercompany accounts and transactions have been eliminated.

Foreign Currency Translation
      The financial results of the Company's Canadian operations are measured in
its local  currency and then  translated  into U.S.  dollars.  All balance sheet
accounts have been translated  using the current rate of exchange at the balance
sheet date.  Results of operations have been translated  using the average rates
prevailing  throughout the year.  The  accumulated  translation  gains or losses
resulting from the changes in the exchange rates were  insignificant at December
31,  1999,  and  accordingly  the  Company  has  not  recorded  any  translation
adjustments as other comprehensive income.

Estimates
      The  preparation  of financial  statements  in conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

Commissions
      The Company has a level  membership  commission  schedule of approximately
25% of annual fee revenue for all Membership  years.  This  commission  schedule
results in the Company incurring  commission  expense related to the sale of its
legal  expense  plans  on a basis  consistent  with the  collection  of the fees
generated by the sale of such Memberships.  The Company  currently  advances the
equivalent of three years of  commissions on new  Membership  sales.  In January
1997,  the Company  implemented  a new policy  whereby  associates  receive only
earned commissions on the first three Memberships submitted unless the associate
successfully  completes a Company training  program,  produces three Memberships
and recruits three associates  within 60 days from becoming an associate.  Prior
to March 1, 1995,  first year  commissions  payable on the sale of a Membership,
and  earned in the  first  Membership  year,  were  approximately  70% of annual
Membership  fees while  renewal  commissions  (payable as earned after the first
Membership year) were approximately 16% of annual fees.

      Prior to February 1999, TPN  distributors  received  commissions  from the
sale  of  personal  and  home  care  products,  personal  development  products,
communication  services and satellite subscription sales. These commissions were
paid to the distributor  actually making the sale as well as other  distributors
in his  organization.  Commissions  on goods and services  were not advanced and
averaged  approximately  32% of the product sales price.  These commissions were
paid at the time of sale and subject to  recovery  only in the event of returned
goods or refunds.

Fair Value of Financial Instruments
      The   Company's   financial   instruments   consist   primarily  of  cash,
certificates of deposit,  other  short-term  investments,  receivables and trade
payables.  Fair value  estimates  have been  determined  by the  Company,  using
available  market  information  and  appropriate  valuation  methodologies.  The
carrying value of cash,  certificates of deposit, other short-term  investments,
net receivables and trade payables are considered to be  representative of their
respective fair value, due to the short term nature of these instruments.

Investments
      The Company  classifies  its  investments  held as available  for sale and
accounts for them at fair value with unrealized gains and losses,  net of taxes,
excluded from earnings and reported as other comprehensive income.

      All investment  securities are adjusted for  amortization  of premiums and
accretion of discounts.  Amortization of premiums and accretion of discounts are
recorded  to income  over the  contractual  maturity  or  estimated  life of the
individual  investment  on the  level  yield  method.  Gain  or  loss on sale of
investments is based upon the specific  identification  method. Income earned on
the Company's investments in state and political subdivisions is not taxable.

Inventories
      Inventories  include the cost of materials and packaging and are stated at
the lower of cost or market.  Cost is determined  using the first-in,  first-out
("FIFO")  method  for the  personal  and  home  care  and  personal  development
inventory and the average cost method for sales and promotional materials.  Cost
of jewelry is determined using the retail-inventory method.

Property and Equipment
      Property and equipment is stated at cost less accumulated depreciation and
amortization.  Depreciation  of property  and  equipment  is computed  using the
straight-line  method over the estimated  useful lives of the assets.  Leasehold
improvements are amortized over the estimated useful lives of the related assets
or the period of the lease,  whichever is shorter.  Maintenance  and repairs are
expensed as incurred and renewals and betterments are capitalized.

Production Costs
      Production  costs include all direct and indirect costs of producing shows
for  broadcast  on the private  television  network and are recorded at cost and
amortized  on the  straight-line  method  over the shorter of three years or the
period the program is broadcast.

Revenue Recognition
      Membership  fees are  recognized  in income  when due in  accordance  with
Membership terms, which generally requires the holder of the Membership to remit
fees on a monthly basis. Memberships are canceled for nonpayment of fees after a
period of not more than ninety days. Fees due but not collected at the end of an
accounting  period are recorded as accrued  Membership  income;  a provision for
uncollectible  fees, if any, is recorded  currently.  Revenues from  Associates'
training  program fees and sales of marketing  supplies are recognized as income
when earned. Revenues for product sales are recognized when products are shipped
or services provided.

Coinsurance Receivable and Accident and Health Reserves
      The  Company  has  coinsured  100%  of  the  accident  and  health  policy
liabilities  of UFL  pursuant to a  coinsurance  agreement.  The amount due from
coinsurer  is therefore  equal to the  estimated  accident and health  reserves.
Accident and health reserves is an estimate of outstanding claims,  including an
actuarial  estimate of claims  incurred but not reported,  based upon historical
claims experience,  modified for current trends and changes in benefit coverage,
which factors could vary as claims are ultimately settled.  The Company believes
the  coinsurer  will be able to honor  all  contractual  commitments  under  the
coinsurance  agreement,  based on its periodic reviews of financial  statements,
insurance industry reports and reports filed with state insurance departments.

Commission Advances
      Commission advances represent the unearned portion of commissions advanced
to Associates on sales of Memberships. Commissions are earned as Membership fees
are  collected,  usually on a monthly  basis.  The  Company  reduces  Commission
advances as Membership fees are paid and commissions earned. Unearned commission
advances on lapsed  Memberships are recovered  through  collection of fees on an
associate's  remaining  active  Memberships.  At December 31, 1999 and 1998, the
Company had an  allowance  of $4.5 million and $4.0  million,  respectively,  to
provide for estimated  uncollectible  balances.  The Company charges interest at
the prime rate on unearned  commission  advances  relating to  Memberships  that
cancel subsequent to the advance being made and prior to the advance being fully
earned.

Goodwill
      Goodwill,  included in Other Assets,  primarily  represents  the excess of
acquisition costs over the value assigned to the net assets acquired in the 1998
UFL business  combination  and is amortized on the  straight-line  method over a
period of ten years. The carrying amount of goodwill is reviewed using estimated
undiscounted   cash  flows  for  the  business   acquired   over  the  remaining
amortization periods.  Goodwill amortization for 1999 was $83,000. Since the UFL
acquisition was effective December 30, 1998, no amortization expense was charged
to earnings during 1998. The unamortized  goodwill  balance at December 31, 1999
is $747,000.

Membership Benefits Liability
      The Membership benefits liability  represents claims reported but not paid
and  actuarially  estimated  claims  incurred  but not  reported  on open  panel
Memberships  and per  capita  amounts  due  provider  law firms on closed  panel
Memberships.  The Company  calculates the benefit  liability costs on open panel
Memberships  based  on  completion  factors  that  consider   historical  claims
experience based on the dates that claims are incurred,  reported to the Company
and  subsequently  paid.  Processing  costs  related to these claims are accrued
based on an estimate of expenses to process such claims.

Life Insurance Reserves
      Life insurance reserves are actuarially determined based on life insurance
in-force  and  estimated  claims  occurrences.  The  aggregate  reserve for life
insurance  policies is an amount which is considered  adequate to provide future
guaranteed benefits as they become payable under the provisions of the insurance
policies  issued  by UFL and  remaining  in force.  The  policy  reserve  is the
aggregate  result  of an  actuarial  computation  on each  policy  or  group  of
policies.

Product Sales and Product Costs
      Product  sales  consist  primarily  of the sale of personal  and home care
products,  jewelry,  books,  audiocassettes and videotapes  focusing on personal
achievement.  Other products and services include digital  satellite  television
subscriptions,  Internet access and web sites, long distance and travel services
provided by business  partners.  The Company has certain alliances with business
partners,  whereby sales associates buy or sell products or services provided by
such business  partners and in return the Company  receives  commissions  on the
sales of such goods and services.  Revenues from these transactions are included
in product sales in the consolidated statements of income.

      Product  costs  consist  primarily of the actual cost paid to acquire such
goods and services. Costs to purchase products and deliver services are included
in product costs in the consolidated statements of income.

Deferred Revenue
      Through  February  1999,  the Company  sold  merchandise  certificates  to
certain of its sales associates.  These  certificates  could be used to purchase
products  from  the  Company  and  expire  one year  from the date of  issuance.
Deferred revenue represents the anticipated value of certificates to be redeemed
for products based on expected redemption rates of certificates issued.

Income Taxes
      The  Company  accounts  for  income  taxes  using the asset and  liability
approach that requires the  recognition  of deferred tax assets and  liabilities
for the  expected  future tax  consequences  of events  that are  recognized  in
different  periods in the Company's  financial  statements  and tax returns.  In
estimating future tax consequences,  the Company generally  considers all future
events other than the enactment of changes in the tax law or rates.

      Deferred  taxes  are  determined  based  on  the  difference  between  the
financial  statement and tax bases of assets and  liabilities  using enacted tax
rates in effect in the years in which the  differences  are expected to reverse.
The Company records deferred tax assets related to the recognition of future tax
benefits  of  temporary  differences  and net  operating  loss  and  tax  credit
carryforwards. To the extent that realization of such benefits is not considered
more likely than not, the Company  establishes  a valuation  allowance to reduce
such assets to estimated realizable value.

Cash and Cash Equivalents
      The  Company  considers  all  highly  liquid  unpledged  investments  with
maturities  of  three  months  or  less  at  time  of  acquisition  to  be  cash
equivalents.

Long-Lived Assets
      The Company  reviews  long-lived  assets to be held and used in operations
when  events or  changes in  circumstances  indicate  that the  assets  might be
impaired.  The carrying value of long-lived  assets is considered  impaired when
the  identifiable  undiscounted  cash flows  estimated  to be generated by those
assets are less than their carrying amounts. In that event, a loss is recognized
based on the amount by which the  carrying  value  exceeds the fair value of the
long-lived asset. Fair value is determined  primarily using the anticipated cash
flows  discounted  at a rate  commensurate  with the risk  involved.  Losses  on
long-lived  assets to be disposed of are determined in a similar manner,  except
that fair values are reduced by disposal costs.

Stock-Based Compensation
      Compensation  expense is recorded  with respect to stock option grants and
restricted stock awards to employees and board members using the intrinsic value
method prescribed by Accounting Principles Board Opinion No. 25 ("APB 25"). This
method calculates  compensation expense on the measurement date as the excess of
the current  market price of the  underlying  Company  stock over the amount the
employee is required to pay for the shares,  if any.  The expense is  recognized
over the  vesting  period of the grant or award.  The  Company  has  adopted the
disclosure requirements of SFAS 123, "Accounting for Stock-Based  Compensation,"
in preparing its financial statement disclosures.

Segment Information
      The Company  has  applied  the  requirements  of  Statement  of  Financial
Accounting  Standards No. 131,  "Disclosures about Segments of an Enterprise and
Related  Information"  ("SFAS No. 131") in its 1999  financial  statements,  the
first year the Company has  operated in more than one  segment.  That  statement
establishes  standards for the reporting of information about operating segments
in annual and interim  financial  statements  and requires  restatement of prior
year information.  Operating segments are defined as components of an enterprise
for  which  separate  financial  information  is  available  that  is  evaluated
regularly by the chief operating  decision  maker(s) in deciding how to allocate
resources and in assessing  performance.  SFAS No. 131 also requires disclosures
about  products  and  services,   geographic  areas  and  major  customers.  The
application  of SFAS No. 131 did not affect  results of  operations or financial
position of the Company but does govern the  disclosure of segment  information,
as presented in Note 15.

Accounting Standard to be Adopted
      SFAS  No.  133,   "Accounting  for  Derivative   Instruments  and  Hedging
Activities,"  ("SFAS 133") was issued in June 1998.  This Statement  establishes
accounting and reporting standards for derivative instruments, including certain
derivative instruments embedded in other contracts, (collectively referred to as
derivatives)  and for hedging  activities.  It requires that an entity recognize
all  derivatives  as either assets or  liabilities in the statement of financial
position and measure those instruments at fair value. The accounting for changes
in the fair value of a  derivative  (that is,  gains and losses)  depends on the
intended use of the derivative and the resulting designation.  In June 1999, the
Financial  Accounting  Standards Board issued Statement of Financial  Accounting
Standards  No. 137 that  deferred the  effective  date of SFAS 133 for one year.
SFAS 133 applies to all  entities and is  effective  for all fiscal  quarters of
fiscal years  beginning  after June 15, 2000. The Company will adopt SFAS 133 on
January 1, 2001 as required.  The Company  believes  that it holds no derivative
instruments at December 31, 1999.

Note 2 - Merger and Acquisition

      Effective October 2, 1998, the Company issued 999,992 shares of its common
stock in  exchange  for all of the  outstanding  common  stock of TPN based on a
conversion  ratio of 345 shares of the Company's  common stock for each share of
TPN common stock. The merger qualified as a tax-free reorganization and has been
accounted for as a pooling of interests.

      The Company  completed its  acquisition of UFL on December 30, 1998.  UFL,
based in Duncan,  Oklahoma, was a subsidiary of Pioneer Financial Services, Inc.
("Pioneer"),  which is a  subsidiary  of the  Conseco  group of  companies.  The
Company  paid  $20.7  million  in cash to  Pioneer  in  exchange  for all of the
outstanding  capital stock of UFL, which had assets and  liabilities at December
31, 1998 with carrying values of $43.9 million and $24.0 million,  respectively,
which approximated their fair values.  This acquisition was accounted for by the
purchase  method of  accounting  for  business  combinations.  The  accompanying
consolidated  statements  of income do not  include  any  revenues  or  expenses
related to this  acquisition  prior to the closing date. The transaction has not
had a  material  effect on the  Company's  operating  results.  As a part of the
transaction,  Pioneer Life  Insurance  Company,  a  wholly-owned  subsidiary  of
Pioneer,  entered into a 100% coinsurance agreement with UFL assuming all of the
assets and liabilities  relating to Medicare supplement and health care business
written by UFL. UFL retained its existing life insurance business (1999 premiums
were  approximately $1.0 million) and continues to provide claims processing for
the  coinsured  Medicare  supplement  and health care policies and receives full
cost  reimbursement for such services.  During 1999, premium income and benefits
expense  for this  coinsurance  business  (each of which were fully ceded to the
coinsuring party) were $33.1 million and $24.1 million, respectively.



<PAGE>


Note 3 - Investments

      A summary  of the  amortized  cost,  unrealized  gains and losses and fair
values of the Company's investments at December 31, 1999 and 1998 follows:

                                               December 31, 1999
                                     ------------------------------------------
                                     Amortized   Gross    Unrealized    Fair
Available-for-Sale                     Cost      Gains      Losses      Value
- ------------------                   ---------  -------   ----------  --------
U.S. Government obligations........  $  18,752  $    -     $(1,532)   $ 17,220
Corporate obligations..............      3,930       -        (354)      3,576
Equity securities..................        417     588           -       1,005
Obligations of state and political
  subdivisions.....................      2,402       -        (176)      2,226
Certificates of deposit............      3,141       -           -       3,141
Total..............................  ---------  -------    --------   --------
                                     $  28,642  $   588    $(2,062)  $  27,168
                                     =========  =======    ========  =========


                                               December 31, 1998
                                     -----------------------------------------
                                     Amortized   Gross    Unrealized     Fair
Available-for-Sale                     Cost      Gains      Losses       Value
- ------------------                   ---------  -------    --------    --------
U.S. Government obligations........    $6,183   $    23    $  (105)    $ 6,101
Corporate obligations..............    27,025        92        (25)      7,092
Equity securities..................     3,178         -          -       3,178
Obligations of state and political      2,226        12        (34)      2,204
  subdivisions.....................
Certificates of deposit............     3,339         -          -       3,339
Total..............................  --------   --------   ---------   --------
                                     $ 41,951   $    127   $  (164)   $ 41,914
                                     ========   ========   =========   ========

      The contractual maturities of the Company's available-for-sale investments
in debt securities and  certificates of deposit at December 31, 1999 by maturity
date follows:

                                                 Amortized
                                                   Cost      Fair Value
                                                 ---------   ---------
            One year or less...................   $  4,568    $ 4,537
            Two years through five years.......      8,887      8,228
            Five years through ten years.......      5,180      4,575
            More than ten years................      9,590      8,823
                                                  --------   ---------
            Total                                 $ 28,225   $ 26,163
                                                  =========  =========


      The  Company's  investment  securities  are  included in the  accompanying
consolidated balance sheets at December 31, 1999 and 1998 as follows.

                                                       December 31,
                                                   ------------------
                                                     1999      1998
                                                   --------  --------
  Available-for-sale investments (current)........ $  2,252   $ 2,368
  Available-for-sale investments (non-current.....   19,628    36,624
  Investments pledged.............................    5,288     2,922
                                                   --------  --------
  Total........................................... $ 27,168   $41,914
                                                   ========  ========




<PAGE>


      The Company is required to pledge  investments to various state  insurance
departments  as a condition  to  obtaining  authority  to do business in certain
states.  The fair value of investments  pledged to state regulatory  agencies as
follows:
                                                           December 31,
                                                       --------------------
                                                         1999        1998
                                                       ---------  ---------
  Certificates of deposit............................   $  1,774   $  1,772
  Obligation of state and political subdivisions.....        100        100
  U. S. Government obligations.......................      3,414      1,050
                                                       ---------  ---------
  Total                                                 $  5,288   $  2,922
                                                        ========   ========


      Proceeds  from  sales of  investment  securities  available-for-sale  were
$18,150,000  in 1999  resulting  in gross  realized  gains of $700,000 and gross
realized  losses of  $155,000.  Proceeds  from  sales of  investment  securities
held-to-maturity  were $23,718,000 in 1998, resulting in gross realized gains of
$17,500 and gross realized losses of $81,500.  Sales of investments  during 1997
were not significant.


Note 4 - Inventories

      Inventories consist of the following:
                                                      December 31,
                                                  -------------------
                                                     1999      1998
                                                  --------- ---------
Personal and home care, and personal development
      inventory.................................   $    618  $    958
Jewelry inventory...............................        763       952
Sales and promotional materials.................        873       678
Less: Inventory reserve.........................       (812)        -
                                                  --------- ---------
Total                                              $  1,442  $  2,588
                                                  ========= =========


Note 5 - Property and Equipment

      Property and equipment is comprised of the following:

                                           Estimated
                                            Useful           December 31,
                                             Life          1999       1998
                                           ----------    --------   --------
 Equipment, furniture and fixtures........ 3-10 years    $ 11,896   $ 11,442
 Computer software .......................    5 years       4,537      3,258
 Building and improvements ...............   20 years       2,835      4,026
 Automotive ..............................    3 years         250        231
 Land ....................................                    110        110
                                                         --------   --------
                                                           19,628     19,067
 Accumulated depreciation ................                (11,267)   (11,389)
                                                         --------   --------
 Property and equipment, net .............               $  8,361   $  7,678
                                                         ========   ========


      The net carrying value of capitalized  leased assets was $790,000 and $1.0
million at December 31, 1999 and 1998, respectively.




<PAGE>


Note 6 - Accounts Payable and Accrued Expenses

      Accounts payable and accrued expenses is comprised of the following:

                                                     December 31,
                                                   -----------------
                                                     1999      1998
                                                   -------   -------
            Accounts payable...................    $ 1,652   $ 2,442
            Fast Start training bonuses payable      2,421       853
            Accrued expenses...................      1,133     1,751
            Accounts payable of UFL............      1,164     2,283
            Current tax liability..............      2,197         -
            Other..............................      2,201     2,057
                                                   -------   -------
            Total                                  $10,768   $ 9,386
                                                   =======   =======



Note 7 - Income Taxes

      The provision for income taxes consists of the following:

                                                    Year Ended December 31,
                                                    -----------------------
                                                 1999        1998        1997
                                               -------     -------     -------
Current income taxes:
  Federal ...............................      $ 5,339      $    -     $    88
  State .................................        1,067           -           -
                                                ------     -------     -------
                                                 6,406           -          88
Deferred ................................       14,568      11,122      12,293
                                                ------      ------     -------
  Total  provision  for income taxes.....      $20,974     $11,122     $12,381
                                               =======     =======     =======




      A reconciliation of the statutory Federal income tax rate to the effective
income tax rate is as follows:

                                                  Year Ended December 31,
                                             -------------------------------
                                               1999        1998        1997
                                             -------     -------     -------
Statutory  Federal  income tax rate.........   35.0%       35.0%       35.0%
Change in valuation allowance ..............    -          (8.2)        6.4
Tax exempt interest ........................    -           (.1)        (.2)
State income taxes .........................    1.5         1.0         1.0
Other ......................................   (1.5)        (.8)        (.8)
                                             -------     -------     -------
Effective income tax rate ..................   35.0%       26.9%       41.4%
                                             =======     =======     =======




      Deferred  tax  liabilities  and assets at  December  31, 1999 and 1998 are
comprised of the following:


                                                              December 31,
                                                          -------------------
                                                            1999       1998
                                                          --------   --------
Deferred tax liabilities:
  Commissions advanced ............................       $ 42,206   $ 28,650
  Unrealized investment gains (net)................            467        467
  Depreciation ....................................            356        224
                                                          --------   --------
   Total deferred tax liabilities..................         43,029     29,341
                                                          --------   --------

Deferred tax assets:
  Expenses  not yet deducted for tax purposes .....            728        449
  Unrealized loss on investments ..................            516          -
  Net operating loss carryforward..................              -      1,053
  Pre-merger  net operating loss ..................          1,637      1,980
  General Business Credit carryforward.............            261        325
  AMT Credit carryforward .........................            586        366
                                                          --------   --------
   Total deferred tax assets ......................          3,728      4,173
  Valuation allowance for deferred tax assets......         (1,898)    (1,980)
                                                          --------   --------
     Total net deferred tax assets ................          1,830      2,193
                                                          ---------  --------
  Net deferred liability ..........................        $(41,199) $(27,148)
                                                           ========  ========



      The  Company  has  general   business   and   rehabilitation   tax  credit
carryforwards of approximately  $261,000 expiring primarily in 2000 to 2001, and
an alternative minimum tax ("AMT") credit carryforward of $586,000 that does not
expire. The Company has NOLs in the amount of $4.7 million representing the NOLs
of TPN  generated  prior to the merger  date.  A  valuation  allowance  has been
established for the general business and rehabilitation tax credit carryforwards
and the TPN NOLs as the Company does not believe it is more likely than not that
the tax  benefits  of  these  carryforwards  will be  realized  prior  to  their
expiration,  in part due to  utilization  restrictions  imposed by the  Internal
Revenue Code.

      The exercise of stock  options which have been granted under the Company's
various stock option plans give rise to compensation  which is includable in the
taxable  income of the option  grantee and deductible by the Company for federal
and state income tax purposes.  Such compensation  results from increases in the
fair market value of the Company's  common stock subsequent to the date of grant
of the applicable  exercised  stock options,  and in accordance  with Accounting
Principles  Board  Opinion No. 25, such  compensation  is not  recognized  as an
expense for  financial  accounting  purposes  and the related tax  benefits  are
recorded in capital in excess of par value.

Note 8 - Stockholders' Equity

      Each share of $3.00 Cumulative  Convertible Preferred Stock is entitled to
receive  cumulative  cash dividends at the annual rate of $3 per share,  payable
quarterly,  is convertible  into 2.5 shares of Common Stock and is redeemable at
the option of the  Company at $25 per share.  The $3.00  Cumulative  Convertible
Preferred Stock had a liquidation  value of $53,000 at December 31, 1999. During
1999 and 1997,  $3.00 Cumulative  Convertible  Preferred Stock consisting of 111
shares and 1,714  shares,  respectively,  were  converted  into 4,563  shares of
Common Stock.

      Each share of the Special  Preferred Stock is entitled to a non-cumulative
annual  dividend of $1.00 per share,  is  convertible  into 3.5 shares of Common
Stock and is redeemable  at the option of the Company at $13.34 per share,  plus
all  accumulated  and  unpaid  dividends.  The  Special  Preferred  Stock  had a
liquidation  value of $235,011 at December 31, 1999. During 1999, 1998 and 1997,
Special Preferred Stock consisting of 391 shares, 4,766 shares and 9,767 shares,
respectively, were converted into 52,234 shares of Common Stock.

      The Company's ability to pay dividends is dependent in part on its ability
to derive dividends from its subsidiaries. The payment of dividends by PPLCI and
UFL is restricted under the Oklahoma  Insurance Code to available  surplus funds
derived from realized net profits.  At December 31, 1999,  PPLCI and UFL did not
have funds available for payment of significant  dividends  without the approval
of the Oklahoma Insurance Commissioner.

Note 9 - Related Party Transactions

      The Company's Chairman is the owner of PPL Agency,  Inc.  ("Agency").  The
Company has agreed to indemnify  and hold harmless the Chairman for any personal
losses incurred as a result of his ownership of this  corporation and any income
earned by Agency  accrues to the Company.  The Company  provides  management and
administrative  services for Agency, for which it receives specified  management
fees and expense reimbursements.

      Agency's  financial position and results of operations are included in the
Company's  financial  statements on a combined basis. Agency earned commissions,
net of amounts paid directly to its agents by the underwriter, during 1999, 1998
and 1997 of $121,000, $119,000 and $110,000, respectively,  through its sales of
insurance  products of an  unaffiliated  company.  Agency had a net loss for the
years ended  December 31, 1999,  1998 and 1997 of $18,148,  $10,694 and $12,500,
respectively,  after  incurring  commissions  earned by the Chairman of $49,000,
$47,000  and  $50,000,  respectively,  and  annual  management  fees paid to the
Company of $36,000 for 1999 and 1998 and $72,000 for 1997.

      The Chairman and his wife own Stonecipher Aviation LLC ("SA"). The Company
has agreed to  reimburse  SA for certain  expenses  pertaining  to trips made by
Company personnel for Company business purposes using aircraft owned by SA. Such
reimbursement represents the pro rata portion of direct operating expenses, such
as fuel,  maintenance,  pilot fees and landing fees, incurred in connection with
such aircraft based on the relative number of flights taken for Company business
purposes  versus the number of other flights  during the applicable  period.  No
reimbursement  is made for  depreciation,  capital  expenditures or improvements
relating  to such  aircraft.  During  1999,  1998 and  1997,  the  Company  paid
$276,000, $279,000 and $192,000,  respectively,  to SA as reimbursement for such
transportation expenses.

      An  executive  officer  (President)  and director of the Company has loans
from the Company made in December  1992,  December  1996 and October  1998.  The
largest aggregate balance of these loans during the year ended December 31, 1999
was $511,000. The outstanding balance of these loans as of December 31, 1999 was
$510,745.  These loans bear  annual  interest at the rate of 3% in excess of the
prime rate,  adjusted on January 1 of each year,  and are secured by commissions
due from the Company. This individual also owns corporations or partnerships not
affiliated  with the  Company  but  engaged in the  marketing  of the  Company's
Memberships and which earn commissions from sales of Memberships. These entities
earned commissions,  net of amounts passed through as commissions to their sales
agents,   during  1999,   1998  and  1997  of  $14,000,   $39,000  and  $49,000,
respectively.

Note 10 - Leases

      At  December  31,  1999,  the Company was  committed  under  noncancelable
operating and capital leases, principally for buildings and equipment. Aggregate
rental expense under all operating leases was $112,659, $468,000 and $379,000 in
1999,  1998 and 1997,  respectively.  At December 31, 1999,  minimum rentals for
operating and capital leases in succeeding years ending December 31 are:
<TABLE>
<CAPTION>


                                                                          Capital   Operating
                               Year                                        Leases     Leases
                               ----                                      ---------- ----------
<S>                            <C>                                          <C>        <C>

                               2000                                       $   353    $    31
                               2001                                           207         26
                               ----                                      ---------- ----------
                                         Total                            $   560    $    57
                                                                                    ==========
Less: Amount representing interest.......................................       7
                                                                         ----------
      Present value of net minimum capital lease payments..............       553
      Less: Current installments of obligations under capital leases...       348
                                                                         ----------
      Obligations under capital leases, net of current installments....   $   205
                                                                         ==========

</TABLE>

Note 11 - Commitments and Contingencies

      In February  1999,  a lawsuit was filed  against the Company by a building
owner seeking to recover  unspecified damages and attorneys' fees for an alleged
breach of a lease agreement between the owner and TPN.  Management has indicated
it plans to vigorously  contest this suit and believes  that any loss  resulting
from the suit  would  not have a  material  impact  on the  Company's  financial
position, results of operations or cash flows in future years.

      The Company is a named defendant in certain other lawsuits  arising in the
ordinary course of the Company's  business.  While the outcome of these lawsuits
cannot be predicted with certainty, the Company does not expect these matters to
have a material adverse effect on the Company's financial  condition,  liquidity
or results of operations.


<PAGE>


Note 12 - Stock Options and Purchase Plan

      The Company  has a stock  option  plan  ("Plan")  under which the Board of
Directors  ("Board")  or its  Stock  Option  Committee  ("Committee")  may grant
options to purchase shares of the Company's  common stock.  The Plan permits the
granting  of options to  directors,  officers  and  employees  of the Company to
purchase the Company's  common stock at not less than the fair value at the time
the options are granted.  The Plan  provides for option  grants to acquire up to
1,000,000  shares and permits the granting of incentive stock options as defined
under  Section 422 of the Internal  Revenue  Code at an exercise  price for each
option  equal to the market price of the  Company's  common stock on the date of
the grant and a maximum term of 10 years.  Options not  qualifying  as incentive
stock  options  under the Plan will have a maximum term of 15 years.  Vesting of
options  granted  under the Plan is  determined  by the Board or  Committee.  No
options may be granted under the Plan after December 12, 2005.

      The  Plan  provides  for  automatic  grants  of  options  to  non-employee
directors of the Company.  Under the Plan, each incumbent  non-employee director
and any new non-employee director will receive options to purchase 10,000 shares
of common stock on March 1 of each year commencing March 1, 1996. The options to
be granted on March 1 of each year will be  immediately  exercisable as to 2,500
shares and will vest in  additional  increments of 2,500 shares on the following
June 1st,  September  1st,  and  December  1st in the year of grant,  subject to
continued  service by the  non-employee  director  during such periods.  Options
granted to non-employee directors under the Plan have an exercise price equal to
the closing price of the common stock on the date of grant.

      A summary of the status of the  Company's  Plan as of December  31,  1999,
1998 and 1997 and changes  during the years  ended on those  dates is  presented
below:
<TABLE>
<CAPTION>

                                                1999                1998                1997
                                        ------------------- ------------------- -------------------
                                                   Weighted            Weighted            Weighted
                                                   Average             Average            Average
                                                   Exercise            Exercise            Exercise
                                          Shares    Price    Shares    Price    Shares    Price
                                        --------- --------- --------- --------- --------- ---------
<S>                                       <C>       <C>        <C>       <C>     <C>        <C>

Outstanding  at  beginning of year...... 487,500   $ 24.55   300,000   $ 12.39   410,000   $  6.78
Granted................................. 230,000     26.84   247,500     35.65   185,000     14.49
Exercised .............................. (11,500)    13.77   (60,000)     9.55  (285,000)     5.55
Terminated .............................  (5,000)    33.75         -         -   (10,000)    16.00
                                        --------- --------- ---------  -------- --------- ---------
Outstanding at end of year.............. 701,000   $ 25.41   487,500   $ 24.55   300,000   $ 12.39
                                        ========= ========= ========= ========= ========= =========
Options exercisable at year end......... 648,500   $ 25.21   472,500   $ 24.26   290,000   $ 12.27
                                        ========= ========= ========= ========= ========= =========

</TABLE>


      The following table summarizes information about stock options outstanding
at December 31, 1999 issued pursuant to the Plan:



                                              Weighted Average
                                                  Remaining     Weighted Average
Range of Exercise Prices  Number Outstanding  Contractual Life   Exercise Price
- ------------------------  ------------------  ---------------- -----------------
   $8.13 - $16.00               229,500              1.94             $13.14
  $25.50 - $35.88               424,000              3.61              30.38
  $38.50 - $43.13                47,500              2.85              40.39
                          ------------------  ---------------- -----------------
                                701,000              3.01             $25.41
                          ================== ================= =================






<PAGE>


      The following table summarizes information about stock options exercisable
at December 31, 1999 issued pursuant to the Plan:

                                              Weighted Average
                                                  Remaining    Weighted Average
Range of Exercise Prices  Number Outstanding  Contractual Life   Exercise Price
- ------------------------  ------------------  ---------------- -----------------
   $8.13 - $16.00               229,500              1.94             $13.14
  $25.50 - $35.88               371,500              2.07              25.21
  $38.50 - $43.13                47,500              2.85              40.39
                          ------------------  ---------------- -----------------
                                648,500              2.08             $22.05
                          ================== ================= =================


      The Company,  effective July 3, 1995, December 14, 1995 and July 22, 1997,
also  adopted  stock  option  plans for its  marketing  associates  whereby  the
associates  could earn stock options based upon their  production and recruiting
efforts.  These options were issued to  qualifying  associates at each month end
from July 1995  through  March  1996 and for the month of July 1997 based on the
month's production and recruiting results. The options granted December 14, 1995
were issued to  qualifying  associates  achieving a specified  level  within the
Company's marketing structure.  The exercise price is equal to the closing stock
price on the last trading day of each respective  month for all grants from July
1995 through March 1996,  the exercise  price for December 1995 grants was equal
to the closing stock price on such date and the exercise price for the July 1997
grants was $27.00 (which  exceeded  market).  The options granted from July 1995
through  March 1996  expired  pursuant  to their  terms on July 31, 1997 and the
options granted for production  during July 1997 expired pursuant to their terms
on July 31, 1998. The options  granted  December 14, 1995 expire on December 14,
2000. Activity related to these plans is as follows:
<TABLE>
<CAPTION>

                                               1999              1998              1997
                                            ------------------- ------------------- -------------------
                                                      Weighted            Weighted            Weighted
                                                       Average             Average             Average
                                                      Exercise            Exercise            Exercise
                                             Shares     Price    Shares     Price    Shares     Price
                                            --------- --------- --------- --------- --------- ---------
<S>                                           <C>       <C>       <C>         <C>      <C>       <C>

Outstanding at beginning of year...........     2,500   $  8.25   101,350   $ 26.24   350,092   $ 10.00
Granted....................................         -         -         -         -   100,000     27.00
Exercised .................................         -         -   (30,650)    27.00  (135,125)    10.26
Terminated.................................         -              68,200)    27.00  (213,617)    10.01
                                            --------- --------- --------- --------- --------- ---------
Outstanding at end of year.................     2,500   $  8.25     2,500   $  8.25   101,350   $ 26.54
                                            ========= ========= ========= ========= ========= =========
Options exercisable at year end............     2,500      8.25     2,500   $  8.25   103,350   $ 26.54
                                            ========= ========= ========== ======== ========= =========
</TABLE>


      The following table summarizes information about stock options outstanding
at December 31, 1999 issued to marketing associates:

                                              Weighted Average
                                                 Remaining      Weighted Average
Range of Exercise Prices  Number Outstanding  Contractual Life    Exercise Price
- ------------------------  ------------------ -----------------  ----------------
          $8.25                  2,500              .96              $  8.25
                          ================== =================  ================



In  addition to those  options  issued  pursuant  to the Plan and those  options
issued to non-employee  marketing  associates in the two preceding  tables,  the
Company has other options  outstanding.  All grants  during 1999,  1998 and 1997
were made to Regional  Vice  Presidents  ("RVP")  (marketing  employees)  of the
Company and marketing  consultants.  The exercise  price is equal to the closing
stock  price on the day the RVP was  appointed  by the  Company  or the date the
options were granted to the marketing consultants.  Effective December 31, 1999,
the unvested portion of the outstanding RVP options were terminated as reflected
in the table below. The Company will continue to evaluate potential stock option
plans for the RVPs.  A summary of the status of such  options as of December 31,
1999,  1998  and 1997 and  changes  during  the  years  ended on those  dates is
presented below:


<PAGE>

<TABLE>
<CAPTION>




                                               1999                  1998                  1997
                                        --------------------  --------------------  --------------------
                                                   Weighted              Weighted              Weighted
                                                    Average               Average               Average
                                                   Exercise              Exercise              Exercise
                                         Shares      Price     Shares      Price     Shares      Price
                                        ---------  ---------  ---------  ---------  ---------  ---------
<S>                                        <C>        <C>        <C>        <C>        <C>         <C>

Outstanding at beginning of year......   816,700    $ 25.08    406,750    $ 17.53    337,050    $  5.92
Granted...............................   490,000      30.68    470,000      30.15    300,000      17.85
Exercised ............................  (171,849)     18.77    (60,050)     13.59   (230,300)       .96
Terminated ...........................  (755,332)     28.53          -          -          -          -
                                        ---------  ---------  ---------  --------- ---------- ----------
Outstanding at end of year............   379,519    $ 28.30    816,700    $ 25.08    406,750    $ 17.53
                                        =========  =========  =========  =========  =========  =========
Options exercisable at year end.......   379,519    $ 28.30    364,700    $ 25.07     42,750    $ 13.04
                                        =========  =========  =========  =========  =========  =========
</TABLE>


    The following table summarizes  information about stock options other than
those  included in the Plan or issued to  marketing  associates  outstanding  at
December 31, 1999:
<TABLE>
<CAPTION>
                                                 Weighted Average
                                                    Remaining       Weighted Average
 Range of Exercise Prices   Number Outstanding   Contractual Life    Exercise Price
- -------------------------   ------------------   ----------------   ----------------
<S>                             <C>                   <C>                 <C>

  $14.00 - $19.00                 76,001               2.20              $16.40
  $22.44 - $34.19                224,184               1.84               27.52
  $36.25 - $43.13                 79,334               1.32               41.89
                            ------------------   ----------------   ----------------
                                 379,519               1.80              $28.30
                            ==================   ================    ===============
</TABLE>


      Statement of Financial Accounting Standards No. 123, "Accounting for Stock
Based Compensation," ("SFAS 123") establishes a fair value method and disclosure
standards for  stock-based  employee  compensation  arrangements,  such as stock
purchase plans and stock options.  It also applies to  transactions  in which an
entity  issues  its  equity  instruments  to  acquire  goods  or  services  from
nonemployees,  requiring that such  transactions  be accounted for based on fair
value.  As  allowed  by SFAS 123,  the  Company  will  continue  to  follow  the
provisions   of  Accounting   Principles   Board  Opinion  No.  25  and  related
interpretations for its employee compensation arrangements, and disclose the pro
forma  effects of applying  SFAS 123. Had  compensation  cost for the  Company's
employee  related stock option plans,  including  options  granted to RVPs, been
determined  based on the fair value at the grant dates for awards under the Plan
consistent  with the method of SFAS 123, the  Company's  net income and earnings
per share for  1999,  1998 and 1997  would  have been  reduced  to the pro forma
amounts indicated below:

                                                     1999      1998      1997
                                                  --------- --------- ---------

Net income applicable to common stockholders:
               As reported..................       $ 38,943  $ 30,200  $ 17,510
               Pro forma....................         35,931    21,671    16,387

Basic earnings per common share:
               As reported..................       $   1.69  $   1.29  $    .76
               Pro forma....................           1.56       .92       .71

Diluted earnings per common share:
               As reported..................       $   1.67  $   1.26  $    .74
               Pro forma....................           1.54       .91       .70



      The estimated fair value of options granted to employees,  including RVPs,
was estimated on the date of grant using the Black-Scholes  option pricing model
with  the  following  weighted-average  assumptions  used:  no  dividend  yield;
risk-free interest rate of 6.09% for 1999 and 5.00% for 1998 and 1997;  expected
life of 3-7 years; and expected volatility ranging from 30% to 64%.

      In accordance  with SFAS 123, the Company  recorded  compensation  expense
related to the issuance of stock options to non-employee marketing associates of
$100,000  during 1997. The weighted  average fair value of options  granted that
met the minimum  exercise  criteria  during  1997 was $1.07 per share.  The fair
value of each stock  option grant to  marketing  associates  was measured on the
date of the  grant  using  the  Black-Scholes  option  pricing  model  with  the
following  weighted  average  assumptions  used:  no dividend  yield;  risk-free
interest  rate  of  5.00%  for  1997;  expected  life of 1  year;  and  expected
volatility ranging from 30% to 49%.

      During 1988, the Company adopted an employee stock  ownership plan.  Under
the plan, employees may elect to defer a portion of their compensation by making
contributions to the plan. Up to seventy-five  percent of the contributions made
by employees may be used to purchase Company common stock.  The Company,  at its
option, may make matching contributions to the plan, and recorded expense during
1999, 1998 1997 of $86,150, $58,027 and $55,785 based on annual contributions of
Company stock of 2,800 shares, 1,900 shares and 3,000 shares, respectively.

Note 13 - Earnings Per Share

      Basic  earnings  per common  share are  computed  by  dividing  net income
applicable to common  stockholders  by the weighted  average number of shares of
common stock outstanding during the year.

      Diluted  earnings  per common  share are  computed by dividing  net income
applicable to common  stockholders  by the weighted  average number of shares of
common stock and common stock equivalents outstanding during the year. The $3.00
Cumulative  Convertible  Preferred  stock is considered to be a dilutive  common
stock equivalent in 1999 and 1998 but would be anti-dilutive,  and therefore not
considered in 1997. The Special  Preferred  stock is considered to be a dilutive
common  stock  equivalent  for all periods and the number of shares  issuable on
conversion of the $3.00 Cumulative  Convertible  Preferred stock and the Special
Preferred  Stock is added to the weighted  average number of common shares.  The
weighted  average  number of common  shares is also  increased  by the number of
shares  issuable  on the  exercise of options  less the number of common  shares
assumed  to have been  purchased  with the  proceeds  from the  exercise  of the
options  pursuant to the treasury stock method;  those  purchases are assumed to
have been made at the average  price of the common stock  during the  respective
period.

<TABLE>
<CAPTION>


                                                                       Year Ended December 31,
                                                                     --------------------------
                                                                        1999    1998      1997
                                                                     -------- -------- --------
<S>                                                                     <C>     <C>       <C>

Basic Earnings Per Share:
Earnings:
Net income applicable to common stockholders........................ $ 38,943 $ 30,200 $ 17,510
                                                                     ======== ======== ========
Shares:
Weighted average shares outstanding.................................   23,099   23,456   23,127
                                                                     ======== ======== ========
Basic earnings per common share..................................... $   1.69 $   1.29 $    .76
                                                                     ======== ======== ========
Diluted Earnings Per Share:

Earnings:
Net income applicable to common stockholders........................ $ 38,943 $ 30,200 $ 17,510
Add: Dividends on assumed conversion of preferred stock.............       10       10        -
                                                                     -------- -------- --------
Income available to common stockholders after assumed conversions... $ 38,953 $ 30,210 $ 17,510
                                                                     ======== ======== ========

Shares:
Weighted average shares outstanding.................................   23,099   23,456   23,127
Assumed conversion of preferred stock...............................       70       81      109
Assumed exercise of options.........................................      205      369      339
                                                                     -------- -------- --------
Weighted average number of shares, as adjusted......................   23,374   23,906   23,575
                                                                     ======== ======== ========
Diluted earnings per common share................................... $   1.67 $   1.26 $    .74
                                                                     ======== ======== ========
</TABLE>

Note 14 - Selected Quarterly Financial Data (Unaudited)

      Following is a summary of the unaudited  interim results of operations for
the years  ended  December  31,  1999 and 1998.  As a result of the 1998  fourth
quarter acquisition of TPN that was accounted for as a pooling of interests, the
1998 periods have been restated to include the operating results of TPN.

<TABLE>
<CAPTION>

                               Selected Quarterly Financial Data
                           (In thousands, except per share amounts)
                                   Income before     Net     Basic earings per  Diluted earnings per
                        Revenues    income taxes    Income       common share       common share
                       ----------  -------------- ---------- ------------------ --------------------
<S>                       <C>           <C>         <C>              <C>               <C>
  1999
  First quarter.......  $44,583      $13,425       $8,782           $.37                $.37
  Second quarter......   47,959       15,272        9,872            .43                 .42
  Third quarter.......   49,025       15,186        9,870            .43                 .42
  Fourth quarter......   54,673       16,044       10,429            .46                 .46

  1998
  First quarter.......  $37,877       $7,895       $5,266           $.22                $.22
  Second quarter......   39,814        9,771        6,419            .27                 .27
  Third quarter.......   39,809       10,898        6,610            .28                 .28
  Fourth quarter......   42,953       12,768       11,915            .51                 .50

</TABLE>


      The Company had taxable  income for 1998 and the Company's tax expense for
1998 was reduced in the fourth quarter to reflect  management's current estimate
of the  utilization  of certain  NOLs for which a valuation  allowance  had been
previously  established.  Due to this  reduction in tax expense,  fourth quarter
1998 earnings were increased $3.5 million, or 15 cents per diluted share.

Note 15 - Segment Information

      The Company derived  approximately 98% of its revenues and net income from
the sale of legal service  plans and directly  related  activities  during 1999.
Revenues  and net  income  from the  Company's  other  operating  segment  (life
insurance,   through  UFL)  were   approximately   2%  each  of  the  respective
consolidated  totals for 1999. UFL markets primarily to individuals,  age 65 and
over,  in New Mexico,  Oklahoma and Texas.  The  following  table sets forth the
composition  of  the  segments  and  total  Company  revenues,  net  income  and
identifiable  assets for the years ended December 31, 1999 and 1998.  (For years
prior to 1998, the Company operated in only one segment.):

                                                        Year Ended December 31,
                                                           1999       19988
                                                         ---------  ---------
   Revenues:
    Legal service plans and directly related activities:
      Legal service plan membership fees................. $ 157,217  $ 110,003
      Product sales......................................     5,888     27,779
      Associate Services.................................    22,816     17,255
      Interest income....................................     2,286      2,576
      Other..............................................     3,809      2,840
                                                          ---------  ---------
         Total...........................................   192,016    160,453
                                                          =========  =========

    Life insurance segment (UFL):
      Interest income....................................     1,094          -
      Other  (includes  $1.0 million life premiums)......     3,130          -
                                                          ---------  ---------
         Total...........................................     4,224          -
                                                          ---------  ---------
            Total........................................ $ 196,240  $ 160,453
                                                          =========  =========

   Net Income:
    Legal service plans and directly related activities.. $  38,127  $  30,210
    Life insurance segment (UFL).........................       826          -
                                                          ---------  ---------
            Net Income................................... $  38,953  $  30,210
                                                          =========  =========

   Assets:
    Legal service plans and directly related activities.. $ 163,755  $ 124,075
    Life insurance segment (UFL).........................    30,020     43,828
                                                          ---------  ---------
            Total assets................................. $ 193,775  $ 167,903
                                                          =========  =========


      The  December  31,  1998  consolidated  balance  sheet data  reflects  the
December 30, 1998  acquisition  of Universal  Fidelity  Life  Insurance  Company
("UFL") that was accounted for as a purchase  transaction and accordingly,  none
of  the  operating  results  of UFL  for  1998  are  included  in the  Company's
consolidated financial statements.




<PAGE>


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE

None.

                                    PART III

In  accordance  with the  provisions of General  Instruction G (3),  information
required  by Items 10,  11, 12 and 13 of Form  10-K are  incorporated  herein by
reference  to  the  Company's   Proxy   Statement  for  the  Annual  Meeting  of
Shareholders to be filed prior to April 29, 2000.

                                     PART IV


ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a)   The following documents are filed as part of this report:

(1)   Financial Statements: See  Index  to Consolidated Financial Statements and
      Consolidated  Financial  Statement  Schedule set  forth on page 28 of this
      report.
(2)   Financial  Statement  Schedule: See  Index  to  Consolidated     Financial
      Statements  and  Consolidated  Financial  Statement  Schedule set forth on
      page 28 of this report.
(3)   Exhibits: For  a  list  of the documents filed as exhibits to this report,
      see the Exhibit Index following the signatures to this report.

(b)   Reports on Form 8-K:  None.



<PAGE>



                                   SIGNATURES

      Pursuant  to the  requirements  of Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                         PRE-PAID LEGAL SERVICES, INC.

Date: March 17, 2000                 By: /s/ Randy Harp
                                         ------------------------------
                                         Randy Harp
                                         Chief Financial Officer and
                                         Chief Operating Officer

      Pursuant to the requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
registrant and in the capacities and on the dates indicated.

           Name                         Position                     Date

/s/ Harland C. Stonecipher      Chairman of the Board of          March 17, 2000
- ---------------------------     Directors (Principal
  Harland C. Stonecipher        Executive Officer)


/s/ Wilburn L. Smith            President and Director            March 17, 2000
- ---------------------------
     Wilburn L. Smith


/s/ Kathleen S. Pinson          Vice President, Controller        March 17, 2000
- ---------------------------     and Director (Principal
    Kathleen S. Pinson          Accounting Officer)


/s/ Randy Harp                  Chief Operating Officer,          March 17, 2000
- ---------------------------     and Director (Principal
     Randy Harp                Financial Officer)


/s/ Peter K. Grunebaum                Director                    March 17, 2000
- ---------------------------
   Peter K. Grunebaum


/s/Shirley A. Stonecipher             Director                    March 17, 2000
- ---------------------------
  Shirley A. Stonecipher


/s/ John W. Hail                       Director                   March 17, 2000
- ---------------------------
      John W. Hail


/s/ David A. Savula                    Director                   March 17, 2000
- ---------------------------
     David A. Savula


/s/ Martin H. Belsky                   Director                   March 17, 2000
- ---------------------------
     Martin H. Belsky




<PAGE>
<TABLE>
<CAPTION>


                                   SCHEDULE II
                          PRE-PAID LEGAL SERVICES, INC.
                       Consolidated Valuation And Qualifying Accounts
                 For the Three Years in the period ended December 31, 1999
                               (Amounts in 000's)

                                                    Additions
                                                    Charged to
                                         Beginning   Cost and               End of
     Description                          of Year    Expenses  Deductions    Year
                                         ---------- ---------- ---------- ----------
<S>                                         <C>       <C>          <C>         <C>

Year Ended December 31, 1999:
- -----------------------------
 Allowance for unrecoverable
 commission advances - (non-current)....  $ 3,994    $   550    $     -    $ 4,544
                                         ========== ========== ========== ==========
 Allowance for doubtful receivables.....  $   213    $     -    $     -    $   213
                                         ========== ========== ========== ==========
  Inventory valuation reserve...........  $    -     $   812    $     -    $   812
                                         ========== ========== ========== ==========


Year Ended December 31, 1998:
- -----------------------------
 Allowance for unrecoverable
 commission advances - (non-current)...   $ 3,774    $   250    $     -    $ 3,994
                                         ========== ========== ========== ==========
 Allowance for doubtful receivables.....  $   213    $     -    $     -    $   213
                                         ========== ========== ========== ==========
 Inventory valuation reserve...... .....  $   160    $     -    $   160    $     -
                                         ========== ========== ========== ==========

Year Ended December 31, 1997:
- -----------------------------
 Allowance for unrecoverable
 commission advances - (non-current)....  $ 3,444    $   300    $     -    $ 3,744
                                         ========== ========== ========== ==========
 Allowance for doubtful receivables.....  $   109    $   104    $     -    $   213
                                         ========== ========== ========== ==========
 Inventory valuation reserve...........   $    84    $    76    $     -    $   160
                                         ========== ========== ========== ==========

</TABLE>


<PAGE>


                                INDEX TO EXHIBITS

Exhibit
   No.                                  Description
3.1        Amended and Restated  Certificate of Incorporation of the Company, as
           amended  (Incorporated  by reference to Exhibit 4.1 of the  Company's
           Report on Form 8-K dated January 10, 1997)

3.2        Amended and Restated Bylaws of the Company (Incorporated by reference
           to Exhibit  3.1 of the  Company's  Report on Form 10-Q for the period
           ended September 30, 1996)

*10.1      Employment  Agreement  effective  January 1, 1993 between the Company
           and Harland C. Stonecipher (Incorporated by reference to Exhibit 10.1
           of the  Company's  Annual  Report on Form  10-KSB  for the year ended
           December 31, 1992)

*10.2      Agreements  between  Shirley  Stonecipher,  New York  Life  Insurance
           Company and the Company  regarding  life  insurance  policy  covering
           Harland C. Stonecipher (Incorporated by reference to Exhibit 10.21 of
           the Company's  Annual Report on Form 10-K for the year ended December
           31, 1985)

*10.3      Amendment  dated  January 1, 1993 to Split Dollar  Agreement  between
           Shirley  Stonecipher and the Company  regarding life insurance policy
           covering Harland C. Stonecipher (Incorporated by reference to Exhibit
           10.3 of the Company's Annual Report on Form 10-KSB for the year ended
           December 31, 1992)

*10.4      Form of New  Business  Generation  Agreement  Between the Company and
           Harland C.  Stonecipher  (Incorporated  by reference to Exhibit 10.22
           of the  Company's  Annual  Report  on Form  10-K for the  year  ended
           December 31, 1986)

*10.5      Amendment to New Business  Generation  Agreement  between the Company
           and Harland C. Stonecipher  effective January,  1990 (Incorporated by
           reference to Exhibit  10.12 of the  Company's  Annual  Report on Form
           10-KSB for the year ended December 31, 1992)

*10.6      Stock Option Plan,  as amended and  restated  effective  December 12,
           1995  (Incorporated  by reference  to Exhibit  10.6 of the  Company's
           Annual Report on Form 10-KSB for the year ended December 31, 1995)

*10.7      Demand Note of Wilburn L. Smith and Carol Smith  dated  December  11,
           1992 in favor of the Company  (Incorporated  by  reference to Exhibit
           10.15 of the Company's Form SB-2 filed February 8, 1994)

*10.8      Demand Note of Wilburn L. Smith and Carol Smith  dated  December  31,
           1996 in favor of the Company  (Incorporated  by  reference to Exhibit
           10.8 of the  Company's  Form 10-K filed for the year ending  December
           31, 1997)

*10.9      Security  Agreement  between the Company,  Wilburn L. Smith and Carol
           Smith dated December 11, 1992  (Incorporated  by reference to Exhibit
           10.16 of the Company's Form SB-2 filed February 8, 1994)

*10.10     Letter  Agreements  dated July 8, 1993 and March 7, 1994  between the
           Company and Wilburn L. Smith  (Incorporated  by  reference to Exhibit
           10.17 of the Company's Form 10-KSB filed for the year ending December
           31, 1993)

10.11      Agreement and Plan of  Reorganization  dated as of September 23, 1998
           between the Company  and TPN,  Inc.  (Incorporated  by  reference  to
           Exhibit 2.1 of the Company's Current Report on Form 8-K dated October
           2, 1998)

10.12      Stock  Purchase  Agreement  dated as of October 5, 1998  between  the
           Company  and  Pioneer  Financial  Services,   Inc.  (Incorporated  by
           reference to Exhibit 2.1 of the Company's  Current Report on Form 8-K
           dated December 30, 1998)

*10.13     Demand Note of Wilburn L. Smith dated October 8, 1998 in favor of the
           Company  (Incorporated by reference to Exhibit 10.13 of the Company's
           Form 10-K filed for the year ended December 31, 1998)

*10.14     Stock option  agreement  with David A. Savula dated  February 6, 1998
           (Incorporated  by reference to Exhibit  10.14 of the  Company's  Form
           10-K filed for the year ended December 31, 1998)

*10.15     Stock  option  agreement  with  David A.  Savula  dated  July 2, 1998
           (Incorporated  by reference to Exhibit  10.15 of the  Company's  Form
           10-K filed for the year ended December 31, 1998)

*10.16     Stock  option  agreement  with  David A.  Savula  dated  July 2, 1998
           (Incorporated  by reference to Exhibit  10.16 of the  Company's  Form
           10-K filed for the year ended December 31, 1998)

21.1       List of Subsidiaries of the Company

23.1       Consent of Deloitte & Touche LLP

23.2       Consent of Arthur Andersen LLP

27.1       Financial Data Schedule

- --------------------
* Constitutes a management contract or compensatory plan or arrangement required
to be filed as an exhibit to this report.












                                  EXHIBIT 21.1


<PAGE>



                                  EXHIBIT 21.1

                          PRE-PAID LEGAL SERVICES, INC.
                           Subsidiaries of Registrant



                                                       Percentage of
                                    State of            Ownership by
      Name of Subsidiary          Incorporation          Registrant
      ------------------          -------------        --------------

Pre-Paid Legal Casualty, Inc.       Oklahoma                100%

American Legal Services, Inc.       Oklahoma                100%

Pre-Paid Legal Services, Inc.       Oklahoma                100%
   of Florida

C & A Investments, Inc.             Oklahoma                100%

Pre-Paid Legal                      Oklahoma                100%
   Administrators, Inc.

Justice 900, Inc.                   Oklahoma                100%

Legal Service Plans of              Virginia                100%
   Virginia, Inc.

Universal Fidelity Life             Oklahoma                100%
   Insurance Company

Pre-Paid Canadian Holdings,         Oklahoma                100%
   L.L.C.

National Pre-Paid Legal             Georgia           100% owned by
   Services of Mississippi,                           Pre-Paid Legal
 Inc.                                                 Services, Inc. of
                                                           Florida

Pre-Paid Legal Services of          Tennessee         100% owned by
   Tennessee, Inc.                                    Pre-Paid Legal
                                                      Casualty, Inc.

PPL Legal Care of Canada            Nova Scotia,      100% owned by
   Corporation                      Canada           Pre-Paid Canadian
                                                     Holdings, L.L.C.














                                  EXHIBIT 23.1


<PAGE>






INDEPENDENT AUDITORS' CONSENT


We consent to the  incorporation by reference in Registration  Statements
No. 33-82144,  No. 33-62663,  No.  333-53183,  No.  333-53187,  No. 333-53189
and No. 333-69769 on Form S-8 and Registration  Statements No.  33-62661,
No.  333-15047,  No. 333-31069 and No. 333-40723 on Form S-3 of Pre-Paid  Legal
Services,  Inc. of our report dated March 3, 2000  appearing in this  Annual
Report  on Form 10-K of  Pre-Paid  Legal  Services,  Inc.  for the year  ended
December 31, 1999.



/s/ Deloitte & Touche LLP
Deloitte & Touche LLP
Tulsa, Oklahoma
March 17, 2000












                                  EXHIBIT 23.2



<PAGE>







CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent  public  accountants,  we hereby consent to the  incorporation by
reference  of our  report  included  in this  Form  10-K,  into  Pre-Paid  Legal
Services' previously filed Registration Statements File Nos. 33-82144, 33-62663,
333-53183,  333-53187,  333-53189,  333-69769,  33-62661, 333-15047,  333-31069,
333-40723.





                                          /s/ Arthur Anderson LLP
                                          Arthur Andersen LLP
Dallas, Texas
March 17, 2000




<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     The schedule contains summary financial information extracted from the
December 31, 1999 financial statements contained in Form 10-K and is qualified
in its entirety by reference to such financial statements.
</LEGEND>
<CIK>                         0000311657
<NAME>                        Pre-Paid Legal Services, Inc.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. Dollars

<S>                             <C>
<PERIOD-TYPE>                                  Year
<FISCAL-YEAR-END>                              Dec-31-1999
<PERIOD-START>                                 Jan-1-1999
<PERIOD-END>                                   Dec-31-1999
<EXCHANGE-RATE>                                1
<CASH>                                         10,191
<SECURITIES>                                   2,252
<RECEIVABLES>                                  4,883
<ALLOWANCES>                                   0
<INVENTORY>                                    1,442
<CURRENT-ASSETS>                               64,136
<PP&E>                                         8,361
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 193,775
<CURRENT-LIABILITIES>                          40,838
<BONDS>                                        0
                          0
                                    21
<COMMON>                                       245
<OTHER-SE>                                     114,198
<TOTAL-LIABILITY-AND-EQUITY>                   193,775
<SALES>                                        157,217
<TOTAL-REVENUES>                               196,240
<CGS>                                          0
<TOTAL-COSTS>                                  136,313
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                59,927
<INCOME-TAX>                                   20,974
<INCOME-CONTINUING>                            38,953
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   38,943
<EPS-BASIC>                                    1.69
<EPS-DILUTED>                                  1.67




</TABLE>


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