SPELLING ENTERTAINMENT GROUP INC
DEF 14A, 1997-04-11
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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<PAGE>
 
================================================================================
 
                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:

[_]  Preliminary Proxy Statement        [_]  Confidential, for Use of the 
                                             Commission Only (as permitted by
                                             Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                      SPELLING ENTERTAINMENT GROUP, INC.
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

     -------------------------------------------------------------------------


     (2) Aggregate number of securities to which transaction applies:

     -------------------------------------------------------------------------


     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------
      

     (4) Proposed maximum aggregate value of transaction:

     -------------------------------------------------------------------------


     (5) Total fee paid:

     -------------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials.
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.
     
     (1) Amount Previously Paid:
 
     -------------------------------------------------------------------------


     (2) Form, Schedule or Registration Statement No.:

     -------------------------------------------------------------------------


     (3) Filing Party:
      
     -------------------------------------------------------------------------


     (4) Date Filed:

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Notes:



<PAGE>
 
                       SPELLING ENTERTAINMENT GROUP INC.
            5700 WILSHIRE BOULEVARD, LOS ANGELES, CALIFORNIA 90036

                            -----------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 21, 1997

                            -----------------------


     You are cordially invited to attend the Annual Meeting of Shareholders of
Spelling Entertainment Group Inc. (the "Company") which will be held at The
Regent Beverly Wilshire, 9500 Wilshire Boulevard, Champagne Room, Beverly Hills,
California, at 11:30 a.m., Pacific Time, on May 21, 1997, for the following
purposes and to transact such other business as may properly come before the
Annual Meeting:

     Proposal 1.   To elect directors.

     Proposal 2.   To consider and vote upon a proposal to increase the number
                   of shares subject to the 1994 Stock Option Plan.

     Only shareholders of record at the close of business on March 25, 1997 are
entitled to vote at the Annual Meeting or any postponements or adjournments
thereof. A list of such shareholders will be available for examination by any
shareholder for any purpose germane to the meeting, during normal business
hours, at the principal office of the Company, 5700 Wilshire Boulevard, Los
Angeles, California, for a period of ten days prior to the Annual Meeting.

     It is important that your shares be represented at the Annual Meeting
regardless of the size of your holdings. Whether or not you intend to be present
at the meeting in person, we urge you to please mark, date and sign the enclosed
proxy and return it in the envelope provided for that purpose, which does not
require postage if mailed in the United States.


                                        SALLY SUCHIL
                                         Secretary

Los Angeles, California
April 11, 1997

               YOU ARE URGED TO MARK, DATE AND SIGN THE ENCLOSED
                         PROXY AND RETURN IT PROMPTLY.
<PAGE>
 
                       SPELLING ENTERTAINMENT GROUP INC.

                            -----------------------

                                PROXY STATEMENT

                            -----------------------

                         ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 21, 1997

     This Proxy Statement is furnished in connection with the solicitation by
the Board of Directors of Spelling Entertainment Group Inc. (the "Company") of
proxies for use at the Annual Meeting of Shareholders of the Company to be held
at The Regent Beverly Wilshire, 9500 Wilshire Boulevard, Champagne Room, Beverly
Hills, California, at 11:30 a.m., Pacific Time, on May 21, 1997, and at any
postponements or adjournments thereof. Proxies properly executed and returned in
a timely manner will be voted at the Annual Meeting in accordance with the
directions noted thereon. If no direction is indicated, they will be voted for
the election of the nominees named herein as directors and for an increase in
the number of shares subject to the 1994 Stock Option Plan and on other matters
properly presented for a vote, in accordance with the judgment of the persons
acting under the proxies. If for any reason (which the Board of Directors does
not expect) a nominee is unable to serve, the proxies may use their discretion
to vote for a substitute proposed by the Board of Directors. Any shareholder
giving a proxy has the power to revoke it any time before it is voted, by giving
written notice to the Secretary of the Company at the address below so that it
is received no later than the closing of the polls at the Annual Meeting, or by
attending the Annual Meeting in person and voting, or by executing a later-dated
proxy delivered prior to the closing of the polls at the Annual Meeting.

     The Company's executive offices are located at 5700 Wilshire Boulevard, Los
Angeles, California 90036 (telephone 213-965-5700). Proxy materials are being
mailed to shareholders beginning on or about April 11, 1997.


                      SHARES OUTSTANDING AND VOTING RIGHTS

     Only shareholders of record at the close of business on March 25, 1997 (the
"Record Date"), are entitled to vote at the Annual Meeting. The only voting
stock of the Company outstanding is its common stock, $.001 par value per share
(the "Common Stock"), of which 90,735,197 shares were outstanding of record as
of the close of business on March 25, 1997. Each share of Common Stock issued
and outstanding is entitled to one vote on each matter to be presented at the
Annual Meeting.

     The presence, in person or by proxy, of the holders of a majority of the
total issued and outstanding shares of Common Stock entitled to vote at the
Annual Meeting is necessary to constitute a quorum for the transaction of
business at the Annual Meeting. Votes cast by proxy or in person at the Annual
Meeting will be tabulated by the election inspectors appointed for the Annual
Meeting, who will also determine whether or not a quorum is present. A proxy
submitted by a shareholder may indicate that all or a portion of the shares
represented by such proxy are not being voted by such shareholder with respect
to a particular matter. This could occur, for example, when a broker is not
permitted to vote shares held in street name on certain matters in the absence
of instructions from the beneficial owner of the shares. The shares subject to
any such proxy which are not being voted with respect to a particular matter
will be considered shares not present and entitled to vote on such matter,
although such shares may be considered present and entitled to vote for other
purposes and will count for purposes of determining the presence of a quorum.
Shares voted to abstain as to a particular matter, and directions to "withhold
authority" to vote for directors, will be considered voted shares, and will
count for purposes of determining the presence of a quorum. Directors will be
elected by a plurality of the votes of the shares present or represented by
proxy at the meeting and entitled to vote on the election of directors. If a
quorum is present, broker non-votes and abstentions will not be considered
present at the Annual Meeting and will have no effect on the voting for the
election of directors.
<PAGE>
 
     As of the Record Date, Viacom Inc. ("Viacom") was the beneficial owner of
approximately 67,673,700 shares of Common Stock representing approximately 76%
of the outstanding shares. Viacom has advised the Company of its intention to
vote such shares in favor of the below listed nominees for directors and in
favor of Proposal No. 2. Such action by Viacom is sufficient to elect such
directors and approve Proposal No. 2 without any action on the part of any other
holder of Common Stock.

                       PROPOSAL 1.  ELECTION OF DIRECTORS

     By resolution of the Board of Directors of the Company, the number of
directors constituting the Board is set at five directors. Proxies may not be
voted for more than five persons. In the election of directors, shareholders do
not have cumulative voting rights.

     The persons named below have been designated by the Board as nominees for
election as directors for terms expiring at the Company's Annual Meeting of
Shareholders in 1998. All nominees are currently serving as directors.

     SUMNER M. REDSTONE, age 73, has been Chairman of the Board since January
1996 and has been a Director of the Company since November 1994. Mr. Redstone
has served as Chairman of the Board of Viacom since June 1987 and as a member of
its Board since 1986. He has served as President, Chief Executive Officer of
National Amusements, Inc. ("NAI") since 1967 and as Chairman of the Board of NAI
since 1986. He served as the first Chairman of the Board of the National
Association of Theater Owners, and is currently a member of the Executive
Committee of that organization. In October 1996, Mr. Redstone was appointed by
President Clinton to the position of Chairman of the Corporate Commission on
Education Technology whose mission is to advance the quality of education in the
United States through the use of technology. The Commission comprises chief
executive officers from leading media and telecommunications companies. Since
1982, Mr. Redstone has been a member of the faculty of Boston University Law
School, where he has lectured in entertainment law, and since 1994, he has been
a Visiting Professor at Brandeis University.

     AARON SPELLING, age 74, has been Vice Chairman of the Board of the Company
since April 1993 and a Director since October 1992. Mr. Spelling also serves as
the Chairman of the Board and Chief Executive Officer of Spelling Television
Inc. Mr. Spelling's career includes involvement as a writer, creator and
producer of over 100 movies-for-television and over 30 television series
including "The Danny Thomas Hour," "The Guns of Will Sonnett," "The Mod Squad,"
"Charlie's Angels," "The Rookies," "Starsky & Hutch," "Hart to Hart," "Fantasy
Island," "Family," "The Love Boat," "Vegas," "Matt Houston," "Hotel," "Dynasty,"
"The Colbys," "Beverly Hills, 90210," "Melrose Place" and "Savannah,"
encompassing more than 3,000 hours of television programming over more than 30
years .

     PHILIPPE P. DAUMAN, age 43, has been a Director of the Company since
November 1994. Mr. Dauman has served as Executive Vice President, General
Counsel, Chief Administrative Officer and Secretary of Viacom since March 1994
and as Deputy Chairman of the Board of Viacom since January 1996. From February
1993 to March 1994, Mr. Dauman served as Senior Vice President, General Counsel
and Secretary of Viacom. Prior thereto, Mr. Dauman was a partner in the law firm
of Shearman & Sterling in New York, which he joined in 1978. Mr. Dauman also
serves on the Board of Directors of Viacom and NAI.

     THOMAS E. DOOLEY, age 40, was elected a Director of the Company in April
1996. Mr. Dooley has served as Executive Vice President - Finance, Corporate
Development and Communications of Viacom since March 1994 and as Deputy Chairman
of the Board of Viacom since January 1996. From July 1992 to March 1994, Mr.
Dooley served as Senior Vice President, Corporate Development of Viacom. From
August 1993 to March 1994, he also served as President, Interactive Television
of Viacom. Prior thereto, he served as Vice President, Treasurer of Viacom since
1987. Mr. Dooley also serves on the Board of Directors of Viacom and StarSight
Telecast, Inc.

                                       2
<PAGE>
 
     JOHN L. MUETHING, age 75, has been a Director of the Company since October
1992. He has been, for more than seven years, Of Counsel to the law firm of
Keating, Muething & Klekamp, located in Cincinnati, Ohio.


             PROPOSAL 2.  APPROVAL OF AN INCREASE IN THE NUMBER OF
                  SHARES SUBJECT TO THE 1994 STOCK OPTION PLAN

REASONS FOR THE PROPOSAL

     On May 18, 1994, the shareholders of the Company approved the Company's
1994 Stock Option Plan (the "1994 Plan") which permits the Company to grant
options to acquire up to 4,500,000 shares of Common Stock. As of March 25, 1997
an aggregate of 4,080,872 shares had been issued or were reserved for issuance
pursuant to options which have been granted pursuant to the 1994 Plan.
Consequently, options to acquire only 347,338 additional shares may be granted
under the 1994 Plan. (The Company's 1987 Stock Option Plan will expire on April
13, 1997; the Company has no other outstanding stock option plans.) For the
reasons set forth below, the Board has authorized seeking shareholder approval
of an increase in the number of shares covered by the 1994 Plan from 4,500,000
to 9,500,000.

     The Board of Directors believes that stock options are an essential
component of the Company's compensation program. The availability of stock
options is critical to attracting and retaining highly motivated employees in
the competitive entertainment industry. Stock options align the interests of the
Company's senior executives and other key employees and consultants with the
interests of the shareholders. The Board of Directors believes it is important
to have available a form of incentive compensation which rewards such persons
based upon the Company's long-term performance. Moreover, with options granted
under the 1994 Plan generally vesting over a four year period, stock options
provide an incentive which promotes loyalty and long term commitment to the
Company. Therefore, the Board of Directors believes it is important to increase
the number of shares which may be granted pursuant to the 1994 Plan in order to
continue to be able to provide stock options as a form of incentive
compensation.

     On September 9, 1996, the Board of Directors granted options to acquire
1,607,500 shares to certain employees, subject to shareholder approval of an
increase in the number of shares under the 1994 Plan. Accordingly, if Proposal
No. 2 is approved, such grants shall become binding upon the Company with 25% of
such options vesting on January 1, 1998. For further information regarding such
grants, see Executive Compensation Table, Summary Compensation Table, Stock
Option Grant Table and the Report of the Compensation Committee on Executive
Compensation.

     The 1994 Plan permits grants at less that fair market value. Therefore, an
increase in the number of shares subject to the 1994 Plan could result in
dilution of existing shareholders if all or a portion of such shares are issued
pursuant to grants at less than fair market value. Historically, the Company has
not granted options at less than fair market value to any officers, directors or
employees of the Company. Below market grants have been used solely for certain
unusual situations; of the 4,408,971 options granted under the 1994 Plan to
date, only 367,500 have been at less than fair market value and none of these
grants were made to officers, directors or employees of the Company.

DESCRIPTION OF THE 1994 PLAN

     The following summary of the 1994 Plan is qualified in its entirety by
reference to the complete text of the 1994 Plan which is attached hereto as
Exhibit A. Capitalized terms used but not defined herein shall have the meaning
set forth in the 1994 Plan.

     Awards. The 1994 Plan provides for the issuance of options to employees,
directors and independent contractors of the Company and its subsidiaries
("Eligible Persons"). To date, approximately 80 persons have been granted
options which are currently outstanding under the 1994 Plan. No individual may
receive options to purchase more than 27% of the total number of options granted
under the 1994 Plan. The options granted are intended to be non-qualified
options under the Internal Revenue Code (the "Code").

                                       3
<PAGE>
 
     Shares Available for Issuance.  The maximum number of shares of Common
Stock that may be issued pursuant to option exercises under the 1994 Plan is
4,500,000. If the shareholders approve Proposal No. 2, then the maximum number
of shares which may be issued pursuant to the 1994 Plan will be 9,500,000.
Common Stock issued pursuant to the 1994 Plan may consist of shares that are
authorized but unissued, previously issued shares reacquired by the Company, or
both. If an option is forfeited, cancelled, terminated or expires prior to the
end of the period during which such option may be exercised, the shares of
Common Stock underlying such option shall be available for future grants of
options. Previously owned shares that are tendered by an optionee to pay the
exercise price of an option shall not be counted towards the number of shares
available for issuance.

     Granting of Options; Administration.  Options may be granted by the Board
of Directors or by a duly appointed Committee comprised of not less than two 
non-employee directors. The Board or the Committee, as the case may be, has the
exclusive authority to determine the Eligible Persons to whom options shall be
granted and, subject to the terms of the 1994 Plan, has the authority to fix a
vesting schedule, the exercise price and other terms related to the options. The
Board (or the Committee) has exclusive authority to interpret the 1994 Plan and
may amend or discontinue the 1994 Plan, provided that no amendment shall be
effective without shareholder approval if shareholder approval is required by
Section 162(m) of the Code or by the rules of the New York Stock Exchange (the
"NYSE") or such other stock exchange where the shares of the Company's stock may
be traded at the time of the proposed amendment. The Company has agreed to
indemnify members of the Board (or Committee) with respect to their conduct in
administering the 1994 Plan except in cases where a member has been adjudged
liable for negligence or misconduct.

     Duration of Options; Vesting Period.  Options may be granted for terms of
not less than five nor more than ten years. Generally, options become
exercisable with respect to 25% of the total number of shares subject to the
option twelve months after the date of its initial grant and with respect to an
additional 25% at the end of each twelve month period thereafter during the
succeeding three years. Notwithstanding the foregoing, the Board or the
Committee may in its discretion alter the vesting schedule, accelerate
exercisability of an option or any part thereof or extend the expiration of an
option, provided that no such extension shall result in an option being
outstanding for more than ten years.

     Exercise of Option.  The Board or the Committee shall fix the exercise
price which shall not be less than 50% of the fair market value of the Common
Stock on the date of grant. Payment of the exercise price may be by means of
cash or by check or, if so approved by the Board or the Committee, in such other
manner as determined by the Board or the Committee in order to facilitate the
exercise of the option. If approved by the Board or Committee, an optionee may,
at the time of exercise, provide irrevocable written instructions to a brokerage
firm selected by the optionee to effect immediate sale of the shares acquired
upon exercise and remit to the Company, out of the sales proceeds available on
the settlement date, sufficient funds to cover the aggregate option price plus
any applicable taxes to be withheld by the Company in connection with such
purchase.

     Transferability.  Options granted under the 1994 Plan are not transferable
other than by will or the laws of descent and distribution, or pursuant to a
qualified domestic relations order (as defined in applicable federal law).

     Expiration of Awards.  The 1994 Plan provides that vested options will
remain exercisable until the earliest to occur of (i) the expiration of the term
for which the option was granted; (ii) sixty days after termination of
employment or consultative relationship with the Company for any reason other
than death or permanent and total disability; and (iii) three years after
termination of employment or consultative relationship with the Company as a
result of death or permanent and total disability. The Board of Directors or the
Committee may extend the period during which an option shall remain exercisable
and may extend the period during which vesting may occur if an optionee's
employment or consultative relationship is terminated for any reason, provided
that, no such extension shall be for a period greater than the original term of
the option.

     Acceleration.  The Board or the Committee, in its discretion, has the right
to accelerate previously granted and unvested options upon the occurrence of
any of the following:  (i) a tender offer for a majority of the outstanding
shares of Common Stock of the Company; (ii) any proposed sale or conveyance of
all or substantially all of the assets of the Company; (iii) any proposed
consolidation or merger of the Company unless the Company is the surviving
corporation; 

                                       4
<PAGE>
 
or (iv) commencement of any "going private" transaction subject to Rule 13e-3
promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange
Act").

     Adjustments.  The number of shares subject to the 1994 Plan and the
exercise price applicable to outstanding options granted thereunder shall be
adjusted in the event of any stock dividend, stock split, merger, consolidation
or reorganization or other relevant change in the capitalization of the Company.
The adjustment shall be proportional in the event of a stock dividend or stock
split; upon the occurrence of another event requiring adjustment, the Board of
Directors or the Committee shall make such equitable adjustments as it deems
appropriate.

     Termination.  Unless earlier terminated, the 1994 Plan will terminate on
February 14, 2004.

THE BOARD OF DIRECTORS RECOMMENDS APPROVAL OF AN INCREASE IN THE NUMBER OF
SHARES SUBJECT TO THE 1994 PLAN FROM 4,500,000 TO 9,500,000.

EXECUTIVE OFFICERS

     Set forth below is information regarding those persons who serve as
executive officers of the Company, but who do not serve as directors of the
Company.

     PETER H. BACHMANN, age 39, has been Executive Vice President, Office of the
President of the Company since October 1994. From August 1993 to October 1994,
he served as Senior Vice President-Business and Legal Affairs of the Company and
of Spelling Television Inc. From June 1987 to August 1993, Mr. Bachmann served
in various executive positions at Imagine Films Entertainment, Inc., most
recently as Executive Vice President, Business Affairs.

     WILLIAM P. CLARK, age 42, has been Senior Vice President and Chief
Financial Officer of the Company since November 1996. From October 1989 to
November 1996, Mr. Clark was with Walt Disney Studios, most recently as Senior
Vice President, Finance, as well as holding other finance positions. From 1987
to 1989, Mr. Clark served as Senior Vice President of THC, a financial services
company. From 1979 to 1987, he served in various senior-level finance positions
in the Corporate, International Records and Entertainment divisions of CBS, Inc.
and has held positions in public accounting and financial services since 1976.

     JAMES J. MILLER, age 37, has been Vice President and Controller of the
Company since January 1997. Mr. Miller served as Vice President and
Controller/Acting Chief Financial Officer of Silver King Communications, Inc.
from July 1996 to December 1996. Prior thereto, he served in a Vice President,
Controller of Savoy Pictures, Inc. from November 1993 to July 1996. From July
1989 to October 1993, he served as Manager, Financial Reporting and then as
Manager, Studio Finance and Planning with Walt Disney Pictures. He also served
in various accounting positions with KPMG Peat Marwick and Rhino Records, Inc.
from November 1984 to July 1989.

     SALLY SUCHIL, age 46, has been Senior Vice President, General Counsel and
Secretary of the Company since January 1995. Ms. Suchil served as Senior Vice
President and Assistant General Counsel of Metro-Goldwyn-Mayer Inc. ("MGM") from
June 1992 to December 1994. Prior thereto, she served as Senior Vice President-
Corporate Legal Affairs of MGM from July 1991 to June 1992, and Vice President-
Corporate Legal Affairs of MGM from 1986 to July 1991.

     Under Section 16(a) of the Exchange Act, the Company's directors, executive
officers and any persons holding more than ten percent of the Common Stock are
required to report their initial ownership of Common Stock and any changes in
that ownership to the Securities and Exchange Commission (the "Commission"), the
NYSE and the Pacific Exchange. Specific due dates have been established and the
Company is required to disclose in this Proxy Statement any failure to file by
these dates. Based solely on a review of the copies of the forms furnished to
the Company, or written representations that no Form 5's were required, the
Company believes that in 1996 and through the date of this Proxy Statement, all
Section 16(a) filing requirements applicable to its directors, executive
officers and greater than ten percent shareholders were complied with. 

                                       5
<PAGE>
 
        SECURITIES OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     Information concerning the Common Stock of the Company beneficially owned
by each director, each Named Officer in the Summary Compensation Table below,
each person (or group) known to the Company to beneficially own more than five
percent of the outstanding Common Stock, and the directors and executive
officers as a group on April 1, 1997, is shown in the following table:

<TABLE>
<CAPTION>

                                                                               Number of Shares
                                                                                of Common Stock              Percent
     Name of Director, Executive Officer or Shareholder                      Beneficially Owned (l)         of Class
     --------------------------------------------------                      ----------------------         --------
    <S>                                                                       <C>                             <C> <C>
     Sumner M. Redstone..............................................           69,010,850/(2)(3)/              76%
     Aaron Spelling..................................................              654,750/(4)(5)/               *
     Philippe P. Dauman..............................................                   -- /(6)/                 *
     Thomas E. Dooley................................................                   -- /(6)/                 *
     J. Brian McGrath/(7)/...........................................                5,000                       *
     John L. Muething................................................                2,000/(8)/                  *
     Peter H. Bachmann...............................................              196,850/(9)/                  *
     William P. Clark................................................                   --                       *
     James J. Miller.................................................                   --                       *
     Sally Suchil....................................................               25,000/(9)/                  *
     Steven R. Berrard/(10)/.........................................                   --                       *
     Thomas P. Carson/(11)/..........................................              191,000/(9)/                  *
     Kathleen Coughlan/(12)/.........................................               50,000/(9)/                  *
     Viacom Inc......................................................           69,010,850/(13)/                76%
     All directors and executive officers
      as a group (13 persons)........................................           69,709,965/(5)(9)(13)/          77%
</TABLE>

_______________________
*    Less than one percent of the class of securities

(1)  Unless otherwise indicated, each holder named has sole voting and
     investment power with respect to the shares of Common Stock owned by such
     holder.

(2)  Consists of shares of Common Stock owned by Viacom. NAI owns approximately
     67% of Viacom's Class A Common Stock and approximately 18% of Viacom's
     Class B Common Stock. Mr. Redstone is the controlling shareholder of NAI
     and is its Chairman of the Board, President and Chief Executive Officer.

(3)  Includes 1,337,148 shares of Common Stock which may be acquired by Viacom
     pursuant to a warrant converted to a right to acquire shares of Common
     Stock.

(4)  Of this amount, 48,500 shares are held jointly with his wife.

(5)  Includes 606,250 shares of Common Stock which may be acquired within 60
     days of April 1, 1997 by Mr. Spelling upon exercise of stock options.

(6)  Does not include any shares of Common Stock beneficially owned by Viacom.
     (See "Election of Directors.")

(7)  Mr. McGrath does not intend to seek re-election as a director of the
     Company.

(8)  Held jointly with his wife.

(9)  Consists of shares of Common Stock which may be acquired within 60 days of
     April 1, 1997 upon exercise of stock options.

(10) Mr. Berrard resigned as President and Chief Executive Officer, and as a
     Director, of the Company in March 1996.

(11) Mr. Carson resigned as Executive Vice President, Office of the President,
     Chief Financial Officer and Treasurer of the Company in August 1996.

(12) Ms. Coughlan resigned as Senior Vice President - Corporate Controller of
     the Company in December 1996.

(13) Includes shares of Common Stock owned by Viacom and attributed to Mr.
     Redstone.

                                       6
<PAGE>
 
                      MEETINGS AND COMMITTEES OF THE BOARD

     The Board of Directors has, pursuant to its powers, designated several
committees of the Board, including an Audit Committee, Compensation Committee
and Nominating Committee, the functions and membership of which are described
below.

     The Audit Committee is responsible for certain financial affairs of the
Company and its subsidiaries, including the selection of the Company's auditors,
the review of the adequacy of internal controls and reporting, and the
performance of any other duties or functions deemed appropriate by the Board.
The Compensation Committee is responsible for the matters discussed under the
heading "Report of the Compensation Committee" set forth below. The Nominating
Committee's function is to identify and propose to the full Board nominees to
fill vacancies as they occur. The Nominating Committee will consider persons
brought to its attention by officers, directors and shareholders. Proposals may
be addressed to the Nominating Committee at the address shown on the cover of
this Proxy Statement, to the attention of the Secretary of the Company. Messrs.
Dooley, McGrath and Muething are currently members of the Audit Committee and
the Nominating Committee; Messrs. Dauman, Muething and McGrath are currently
members of the Compensation Committee. During 1996, the Compensation Committee
met four times; the Audit Committee met one time; and the Nominating Committee
did not hold a meeting. In addition, a Special Committee of the Board,
consisting of the independent directors, Messrs. McGrath and Muething, met or
took action by unanimous written consent seven times during 1996 to consider the
previously proposed acquisition of Virgin Interactive Entertainment Inc. ("VIE")
by Viacom, as well as a services agreement between Viacom New Media ("VNM") and
VIE.

     During 1996, the Board of Directors took action by unanimous written
consent on four occasions and held four Board meetings. Each director attended
all of the meetings held by the Board of Directors and the committee(s) thereof
on which each such director served.

                                       7
<PAGE>
 
                             EXECUTIVE COMPENSATION

     The following table sets forth the compensation for services rendered in
all capacities to the Company for the years ended December 1996, 1995 and 1994,
of those persons who were (i) the Company's Principal Executive Officer during
1996 and (ii) certain executive officers of the Company during 1996 (such
persons being referred to herein collectively as the "Named Officers").

                           SUMMARY COMPENSATION TABLE
                           --------------------------
<TABLE>
<CAPTION>
                                                                                                    Long-Term
                                                  Annual  Compensation                             Compensation
                                                  --------------------                             ------------
                                                                                                    Securities
                                                                                Other Annual       Underlying      All Other
  Name and Principal Positions        Year         Salary          Bonus       Compensation/(a)/     Options      Compensation
- --------------------------------   ----------   -------------   ------------   -----------------   ------------   ------------
<S>                                <C>          <C>             <C>            <C>                 <C>            <C>
 
Steven R. Berrard/(b)/                   1996     $150,000/(c)/   $       --        $      --             --       $      --
  President and Chief                    1995      300,000/(c)/           --               --             --              --
  Executive Officer                      1994      200,000/(c)/           --               --             --              --
 
Peter H. Bachmann                        1996      492,308           175,000/(d)/          --        250,000/(e)/      6,750/(f)/
  Executive Vice President,              1995      398,077           166,250            3,000             --           6,750/(f)/
  Office of the President                1994      281,250           150,000            6,000        260,000           3,780/(f)/
 
Thomas P. Carson/(g)/                    1996      492,308           192,500/(d)/          --             --           6,750/(f)/
  Executive Vice President,              1995      398,077           166,250            3,000             --           6,750/(f)/
  Office of the President                1994      289,424           150,000            6,000        200,000              --
  Chief Financial Officer
  and Treasurer
 
William P. Clark                         1996       40,385            35,000/(d)/          --         50,000              --
  Senior Vice President
  and Chief Financial Officer
 
Kathleen Coughlan/(h)/                   1996      224,884                --               --         40,000/(e)/     41,750/(i)/
  Senior Vice President -                1995      208,654            63,000            3,000             --           6,750/(f)/
  Corporate Controller                   1994      168,270            52,500            6,000         65,000              --
 
Sally Suchil                             1996      249,039            55,000/(d)/          --         40,000/(e)/      6,750/(f)/
  Senior Vice President,                 1995      196,154            70,000            3,000         40,000           4,505/(f)/
  General Counsel and
  Secretary
</TABLE> 
_______________
(a)  Amount accrued under a Company profit sharing plan.
(b)  Mr. Berrard resigned as President and Chief Executive Officer of the
     Company in March 1996.
(c)  Represents amounts (as defined below) allocable to Mr. Berrard's services
     to the Company in 1996, 1995 and 1994, respectively, which amounts were
     charged to the Company by Blockbuster (see "Certain Transactions").
(d)  Bonuses were paid in February 1997  in respect of services performed in
     1996.
(e)  Includes options granted subject to shareholder approval in the amount of
     125,000, 20,000 and 20,000 for Mr. Bachmann, Ms. Coughlan and Ms. Suchil,
     respectively.  See Proposal No. 2.
(f)  Company contribution under the 401(k) Savings Plan.
(g)  Mr. Carson resigned as Executive Vice President, Office of the President,
     Chief Financial Officer and Treasurer of the Company in August 1996.
(h)  Ms. Coughlan resigned as Senior Vice President - Corporate Controller of
     the Company in December 1996.
(i)  Amount represents the Company contribution under the 401(k) Savings Plan
     and a one time payment of $35,000.

                                       8
<PAGE>
 
STOCK OPTION GRANT TABLE

     Set forth below is information with respect to grants of stock options
during the fiscal year ended December 31, 1996, to the Named Officers. All such
options were granted with an exercise price equal to the market value of the
underlying Common Stock on the date of the grant.  Stock appreciation rights are
not available under the Company's stock option plans.

                             OPTION GRANTS IN 1996
                             ---------------------
<TABLE>
<CAPTION>
 
                                                                                                     
                                                                                                      Potential Realizable   
                                          Individual Grants                                             Value at Assumed     
                                 ----------------------------------                                   Annual Rates of Stock  
                                    Number of          % of Total                                    Price Appreciation for 
                                    Securities      Options Granted                                        Option Term      
                                   Underlying         to Employees      Exercise     Expiration    --------------------------- 
                                 Options Granted(1)  in Fiscal Year       Price         Date           5%               10%    
                                 ---------------    ---------------     ---------    ----------    ----------       ----------
<S>                                 <C>                 <C>              <C>         <C>          <C>              <C>  
Steven R. Berrard............             --               --                 --            --             --            --
Peter H. Bachmann............        250,000/(2)/        6.68%/(2)/       $7.250      09/09/06     $1,139,872/(2)/  $2,888,658/(2)/
Thomas P. Carson.............             --               --                 --            --             --               --
William P. Clark.............         50,000             1.33%             7.125      11/04/06        224,044          567,771
Kathleen Coughlan............         40,000/(2)/        1.06%/(2)/        7.250      09/09/06        182,379/(2)/     462,185/(2)/
Sally Suchil.................         40,000/(2)/        1.06%/(2)/        7.250      09/09/06        182,379/(2)/     462,185/(2)/

- -----------
</TABLE>
(1)  Grant vests in equal amounts over a period of four years.
(2)  Includes options subject to shareholder approval in the amount of 125,000,
     20,000 and 20,000 for Mr. Bachmann, Ms. Coughlan and Ms. Suchil,
     respectively. See Proposal No. 2.

     As required by the Commission, the dollar amounts in the last two columns
represent the hypothetical gain or "option spread" that would exist for the
options based on assumed 5% and 10% annual compounded rates of stock price
appreciation over the full option term. These prescribed rates are not intended
to forecast possible future appreciation, if any, of the Common Stock. The
closing price of the Common Stock on April 1, 1997 was $6.00.

STOCK OPTION EXERCISES AND YEAR-END HOLDINGS

     The following table sets forth certain information pertaining to stock
options (i) exercised during the fiscal year ended December 31, 1996 and (ii)
held as of December 31, 1996 by the Named Officers. The Company has no plans
pursuant to which stock appreciation rights may be awarded.

     AGGREGATED OPTION EXERCISES IN 1996 AND FISCAL YEAR END OPTION VALUES
     ---------------------------------------------------------------------
<TABLE>
<CAPTION>
 
                                                                                                    
                                                                 Number of Unexercised            Value of Unexercised
                                                                       Options at                In-The-Money Options at
                                                                   December 31, 1996              December 31, 1996/(1)/
                                  Shares Acquired    Value     -----------------------------   ---------------------------
   Named Officers                   On Exercise     Realized   Exercisable     Unexercisable   Exercisable   Unexercisable
                                  ---------------   --------   -----------     -------------   -----------   -------------
<S>                                   <C>            <C>       <C>              <C>             <C>            <C>  
Peter H. Bachmann............            --            --       165,600           364,400/(2)/   $    --        $31,250 
Thomas P. Carson.............            --            --       191,000           109,000          9,375          3,125
William P. Clark.............            --            --            --            50,000             --         12,500  
Kathleen Coughlan............            --            --        32,500            72,500/(2)/        --          5,000 
Sally Suchil                             --            --        10,000            70,000/(2)/        --          5,000  
- -----------
</TABLE>
(1)  The closing price of the Company's Common Stock on December 31, 1996 was
     $7.375.
(2)  Includes options subject to shareholder approval in the amount of 125,000,
     20,000 and 20,000 for Mr. Bachmann, Ms. Coughlan and Ms. Suchil,
     respectively.  See Proposal No. 2.

                                       9
<PAGE>
 
DIRECTOR COMPENSATION

     Each member of the Board (excluding Messrs. Dauman, Dooley and Redstone) is
currently paid an annual fee of $15,000 plus $750 for each meeting attended,
including committee meetings.  Messrs. McGrath and Muething each were paid a
retainer fee of $10,000 for their services on the Special Committee in 1996.

EMPLOYMENT CONTRACTS

     Pursuant to an Employment Agreement dated as of May 1, 1996 (the
"Employment Agreement"), Aaron Spelling is employed as Vice Chairman of the
Board of the Company and as Chairman of the Board and Chief Executive Officer of
Spelling Television Inc. and is entitled to serve as Executive Producer or
Producer of substantially all television programs and films (as he may elect)
produced by the Company or its production subsidiaries. Mr. Spelling's
Employment Agreement extends through April 30, 1998, with a mutual option
between Mr. Spelling and the Company to renew for one additional year. As
compensation for the performance of his obligation under the agreement, Mr.
Spelling receives an annual base salary of $1,400,000 for the first year and
$1,550,000 for the second year, with an option to renew for a third year
commencing on May 1, 1998 at an annual salary of $1,700,000. As compensation for
serving as an Executive Producer or Producer, Mr. Spelling receives certain
producer fees (see "Certain Transactions").

     Mr. Spelling has the right to terminate the Employment Agreement effective
upon seven (7) days' written notice in the event that the Company materially
breaches its obligations under the Employment Agreement or upon certain
circumstances involving a change of control of the Company. If such termination
is premised solely on a change in control, the Company has the right to retain
Mr. Spelling as a consultant for a period of time thereafter. Compensation for
such consulting services would be based on a percentage of the compensation that
Mr. Spelling would have received but for termination of the Employment
Agreement. If Mr. Spelling terminates the Employment Agreement based on a
material breach by the Company, Mr. Spelling has the right to cease providing
services and receive a lump sum payment equal to the present value of his base
salary for the remainder of the term, as well as service fees payable in
accordance with a formula provided in the Employment Agreement. In addition, Mr.
Spelling was also granted 75,000 stock options. In the event the Company is sold
or taken private, any outstanding and unvested stock options he holds will
become immediately exercisable.

     The Company has a three-year employment agreement with Peter H. Bachmann,
dated as of September 26, 1994, wherein he is employed as Executive Vice
President, Office of the President at an annual salary of $375,000. His salary
increased to $475,000 on September 30, 1995 and increased to $550,000 on
September 30, 1996. In addition, Mr. Bachmann received a $25,000 bonus upon
execution of his agreement. Further, he is entitled to receive, at the Company's
discretion, incentive compensation up to 35% of his salary based on the
Company's performance and his individual performance. Mr. Bachmann was also
granted 160,000 stock options vesting one-third each year over the term of the
agreement. However, if the Company engages in a going private transaction (a
"Rule 13e-3 transaction"), any outstanding options become immediately
exercisable one day prior to the closing of such transaction.

     The Company has an agreement with William P. Clark, dated as of November 4,
1996, which terminates on November 3, 1999. Pursuant to such agreement, Mr.
Clark is employed as Senior Vice President and Chief Financial Officer at an
annual salary of $300,000 during the first year of the agreement, $325,000
during the second year of the agreement and $350,000 during the third year of
the agreement. Mr. Clark is also entitled to receive a bonus at the Company's
discretion. He was also granted 50,000 stock options vesting 25% each year over
the term of the agreement.

     The Company has an agreement with James J. Miller, dated as of January 6,
1997, which terminates on January 5, 1999. Pursuant to such agreement, Mr.
Miller is employed as Vice President and Controller at an annual salary of
$160,000 during the first year of the agreement and $175,000 during the second
year of the agreement. The Company also has an option to renew the agreement for
one additional year at an annual salary of $190,000. Mr. Miller is also entitled
to receive a bonus at the Company's discretion. Mr. Miller's employment
agreement provides that he shall be granted stock options, subject to approval
of Proposal No. 2, vesting 25% each year over the term of the agreement.

                                       10
<PAGE>
 
     The Company has an agreement with Sally Suchil, dated as of January 1,
1995, which terminates on December 31, 1997.  Pursuant to such agreement, Ms.
Suchil is employed as Senior Vice President, General Counsel and Secretary of
the Company at an annual salary of $200,000 during the first year of the
agreement and $250,000 during the second and third years of the agreement.  Ms.
Suchil is also entitled to receive a bonus at the Company's discretion.  She was
also granted 40,000 stock options vesting 25% each year over the term of the
agreement.

REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION

     The Compensation Committee of the Board of Directors at April 1, 1997
consisted of three directors: Philippe P. Dauman, J. Brian McGrath (Chairman)
and John L. Muething. The Compensation Committee's functions include reviewing
and recommending compensation arrangements for executive officers of the Company
and administering the Company's stock option plans, including determining
eligibility, the number of shares to be granted under the options and the terms
of such grants. Mr. Dauman recuses himself from all matters relating to stock
option grants to directors and executive officers of the Company who are subject
to the provisions of Section 16 of the Exchange Act. Such matters are
administered solely by the non-employee directors who are members of the
Compensation Committee.

General

     The Company's executive compensation policies relating to executive
officers have been designed to provide a total compensation program that will
attract, retain and motivate superior executive personnel while integrating such
compensation with Company performance and shareholder interests. The Company's
compensation program for executive officers has three principal components:
annual base salary, annual incentive bonuses and stock option grants. Under this
program, a portion of an executive's compensation, in both the short term and
the long term, is linked to the Company's performance. In addition, each of the
Company's employees including its executive officers is permitted, when
eligible, to participate in the Company's 401(k) Savings Plan by making
voluntary contributions to his or her account. The Company contributes to
individual employee accounts based upon the amount of the employee's
contributions. In addition, at the Company's discretion, the Company may
annually make a discretionary contribution to the plan in such amount as may be
determined, from time to time, by the Board of Directors, of the total
compensation (subject to a maximum of $160,000 of such compensation) paid to
participants in such plan, which amount is distributed ratably to participants'
individual accounts based on the participants' base salaries.

Base Salary

     Annual salaries are established after a review of industry, peer group and
national surveys of total compensation packages, as well as evaluation of the
individual executive's past and expected future performance. Annual salary
levels are generally targeted to, and in 1996 corresponded to, the lower end of
the range of salaries paid to executives with comparable qualifications,
experience and responsibilities at other similarly situated companies in the
entertainment industry. In establishing salary levels against such range, the
competitiveness of the executive's entire compensation package is considered.
Certain executive officers are employed pursuant to employment agreements which
fix their base salary.

Annual Incentive Bonuses

     The Company's executive officers are eligible to receive annual incentive
bonuses. In approving such bonuses, consideration is given to the operating
results of the Company as a whole, the performance of the individual executive's
division and the contributions made by the individual during the course of the
year. The Company accords approximately equal weight to each of these three
factors. The Company does not have specific performance criteria which are
utilized to determine the amount of annual bonuses which may be granted. Rather,
the evaluation is conducted from a more generalized consideration of each of the
three factors with a view towards rewarding outstanding 

                                       11
<PAGE>
 
performance and encouraging executives to contribute to the overall success of
their operating division and the Company as a whole. Incentive bonuses were paid
to executive officers in February 1997 in respect of services performed in 1996.

Stock Options

     Stock options represent an important part of the Company's compensation
program. The Committee believes that the Company's shareholders' interests are
well served by aligning the Company's senior executives interests with those of
the shareholders through the grant of stock options. Options under the Company's
1994 Stock Option Plan have been granted at exercise prices equal to the fair
market value of the Common Stock on the date of the grant, and will only have
value if the Company's stock price increases. Options granted subsequent to July
1993 generally become exercisable at the rate of 25% per year and executives
generally must be employed for the options to vest. In this manner, the options
provide an incentive for rebuilding shareholder value over the long term since
the full benefit of the options can only be realized if the price of the
Company's stock appreciates over a number years. The Compensation Committee
believes that these features provide the optionee with substantial incentives to
maximize the Company's long term success. Grants of stock options generally are
based upon the executive's position with the Company and an evaluation of the
executive's past and expected future performance, without regard to the
executive's stock ownership or grants made to the executive in prior years. The
number of shares subject to a stock option grant is generally determined by
dividing a multiple of the executive's base salary by the market price of the
Common Stock on the date of the grant.

Compensation of the President and Principal Executive Officer

     From April 1993 through March 1996, Steven R. Berrard acted as President
and Chief Executive Officer of the Company pursuant to a Loan Out Agreement
between Blockbuster Entertainment Group ("BEG") and the Company. The Company did
not pay any compensation directly to Mr. Berrard. Pursuant to the terms of the
Loan Out Agreement with BEG, the Company is required to reimburse BEG $150,000
for Mr. Berrard's services as Chief Executive Officer during 1996.

     From March 1996 through August 1996, Peter H. Bachmann, Executive Vice
President, Office of the President, and Thomas P. Carson, Executive Vice
President, Office of the President, Chief Financial Officer and Treasurer, acted
as Co-Principal Executive Officers of the Company. Since Mr. Carson's
resignation in August 1996, Mr. Bachmann has acted as the sole Principal
Executive Officer of the Company.
 
     Messrs. Bachmann and Carson each received an annual salary of $492,308
during 1996 pursuant to the terms of their respective employment agreements with
the Company. These salary levels were fixed in 1994 and reflect the Board of
Directors' assessment of the base compensation level which would be necessary to
attract and retain experienced executives in the entertainment industry who had
the requisite qualifications to manage a business enterprise of the Company's
size. (See "Employment Contracts.")

     The employment contracts provide that Messrs. Bachmann and Carson are
entitled to receive bonuses of up to 35% of their annual base salary based upon
their individual performance and the performance of the Company. Messrs.
Bachmann and Carson received bonuses of $175,000 and $192,500, respectively, in
respect of services performed in 1996.

     In September 1996, the Compensation Committee granted Mr. Bachmann options
to acquire 125,000 shares (the "1995 Options") and, subject to shareholder
approval of Proposal No. 2 in this Proxy Statement, options to acquire an
additional 125,000 shares (the "1996 Options"). Both the 1995 Options and the
1996 Options are exercisable at $7.25 per share. The 1995 Options vest in annual
increments of 31,250 shares commencing January 1, 1997; the 1996 Options will
vest in annual increments of 31,250 shares commencing January 1, 1998. Prior to
the foregoing grants, Mr. Bachmann had not received any grants of options from
the Company since December 1994. The Compensation Committee approved the option
grants to Mr. Bachmann in light of the additional responsibilities he has
assumed as the 

                                       12
<PAGE>
 
Company's sole Principal Executive Officer. Moreover, during his tenure the
Company recently negotiated a significant new television licensing agreement
with the KirchGroup, negotiated the renewal of Mr. Spelling's employment
agreement and launched a number of successful television shows. In light of the
foregoing and the importance which the Compensation Committee attaches to
retaining Mr. Bachmann's services, it believes a significant grant of stock
options is an appropriate form of compensation to incentivize Mr. Bachmann and
align his interests with those of the Company's shareholders.

Deductibility of Executive Compensation

     The Omnibus Budget Reconciliation Act of 1993 added a provision to the
Internal Revenue Code limiting to $1,000,000 the deductibility of compensation
(including stock-based compensation, such as stock options) paid to certain
executives by public companies. The tax law change includes an exclusion for
"performance-based" compensation, provided such compensation meets certain
requirements, including outside director and shareholder approval of the
performance goals. The Company will continue to consider the deductibility of
compensation payments when establishing its compensation practices and programs.

     The Compensation Committee continually evaluates the Company's compensation
policies and procedures with respect to executives. Although the Compensation
Committee believes that current compensation policies have been successful in
aligning the financial interests of executive officers with those of the
Company's shareholders and with Company performance, it continues to examine
what modifications, if any, should be implemented to further link executive
compensation with both individual and Company performance.


                                             The Compensation Committee
                                                   Philippe P. Dauman
                                             J. Brian McGrath (Chairman)
                                                   John L. Muething


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     Messrs. Dauman, McGrath (Chairman) and Muething were elected members of the
Company's Compensation Committee in November 1994. Since November 1994, Mr.
Dauman, an executive officer and Director of Viacom, has served as a member of
the Company's Compensation Committee. For further information regarding certain
relationships of Mr. Dauman see "Election of Directors" and "Report of the
Compensation Committee on Executive Compensation."

                                       13
<PAGE>
 
STOCK PRICE PERFORMANCE GRAPH

     The graph below compares the cumulative total return on investment (based
on change in year end stock price and assuming reinvestment of all dividends)
assuming a $100 investment in the Common Stock of the Company, the Standard &
Poor's 500 Stock Index and an index of peer companies selected by the Company
(the "Peer Group Index") for the five year period commencing January 1, 1992 and
ending December 31, 1996.

                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
          AMONG SPELLING ENTERTAIN GROUP, PEER GROUP, AND BOARD MARKET
 
                        PERFORMANCE GRAPH APPEARS HERE

<TABLE> 
<CAPTION> 
Measurement Period           SPELLING        PEER           BOARD 
(Fiscal Year Covered)        ENTERTAIN       GROUP          MARKET
- -------------------          ----------     ---------     ----------
<S>                          <C>            <C>          <C>  
Measurement Pt-  1991        $100           $100         $100
FYE   1992                   $ 75.50        $182.94      $107.64        
FYE   1993                   $122.21        $294.27      $118.50
FYE   1994                   $132.14        $194.64      $120.06
FYE   1995                   $153.65        $205.61      $165.18
FYE   1996                   $ 90.66        $145.83      $203.11
</TABLE> 



The Peer Group Index consists of the common stock of Acclaim Entertainment,
Cinergi Pictures, Dick Clark Productions, Electronics Arts, Inc., King World
Productions, Kushner-Locke Company, LIVE Entertainment, Marvel Entertainment and
Trimark Holding, Inc. The Peer Group Index used in the Company's 1996 Proxy
Statement (the "1996 Index") consisted of the above companies (except for
Cinergi Pictures, LIVE Entertainment and Marvel Entertainment) and Savoy
Pictures Entertainment, Samuel Goldwyn Company and New World Communications
Group, Inc.

     Companies from the 1996 Index which continue to be publicly traded are
Acclaim Entertainment, Dick Clark Productions, Electronic Arts, Inc., King World
Productions, Kushner-Locke Company and Trimark Holding, Inc.  If 

                                       14
<PAGE>
 
those companies comprised the current peer group index, then the levels for that
index, instead of those reflected in the chart above, would have been as
follows: 1991, $100; 1992, $183; 1993, $294; 1994, $195; 1995, 206; and 1996
$146.

CERTAIN TRANSACTIONS

     In this section, references to Blockbuster are to Blockbuster Entertainment
Corporation ("BEC") and its subsidiaries for the period ending September 29,
1994 and to BEG and its subsidiaries thereafter.  References in this section to
Viacom are to Viacom Inc. and its subsidiaries.

     On July 30, 1994, the Company and Blockbuster entered into an exchange
agreement (the "Exchange Agreement") and consummated the transactions
contemplated thereby (the "Acquisition"). Pursuant to the Exchange Agreement,
Blockbuster delivered to the Company 8,686,984 ordinary shares (the "Ordinary
Shares") of Virgin Interactive Entertainment Limited ("VIEL") and an option to
acquire 550,000 Ordinary Shares of VIEL (collectively, the "VIE Interests") in
exchange for 22,015,062 shares of the Company's Common Stock. Blockbuster had
acquired a majority of the VIE Interests from  third parties on July 29, 1994.
As a result of the Acquisition, the Company acquired approximately 91% of VIEL's
Ordinary Shares.

     In connection with the Acquisition, the Company also entered into put- and
call-option agreements with Blockbuster with respect to the Ordinary Shares of
VIEL not owned by the Company. Under these agreements, the Company may acquire,
or be required by Blockbuster to purchase, these shares from Blockbuster at an
agreed-upon price. At the option of the Company, such purchase price may be paid
to Blockbuster in cash or shares of the Company's Common Stock.  On June 8,
1995, Blockbuster acquired the remaining Ordinary Shares of VIEL not owned by
the Company for approximately $22,973,000 plus other costs associated with the
transaction.  Blockbuster and the Company have executed amendments to extend the
put- and call-option agreements through May 2, 1997.

     In January 1994, the Company entered into a three-year credit agreement
with Blockbuster. As a result of the merger of Blockbuster with and into Viacom,
Viacom succeeded to Blockbuster's position under the credit agreement (the
"Viacom Facility"). This agreement was amended and restated in January 1995 to
reflect certain amendments to the facility which were effective as of December
7, 1994, including a $25,000,000 increase in the amount available under the
facility. In November 1995, the Viacom Facility was again amended to provide a
$40,000,000 increase in the amount available.  The Viacom Facility, as amended,
provides for (i) a term loan of $100,000,000 which funded the Company's merger
with Republic Entertainment Inc., a wholly-owned subsidiary of the Company
("Republic") and (ii) a revolving credit facility of $140,000,000 to fund the
Company's working capital and other requirements.  On September 30, 1996, the
Company and Viacom executed a credit agreement (the "Viacom Credit Agreement"),
which replaced the Viacom Facility.  The Viacom Credit Agreement provides for
(i) a term loan of $200,000,000 and (ii) a revolving credit facility of
$155,000,000 to fund the Company's working capital and other requirements.  All
outstanding borrowings under the Viacom Credit Agreement mature on December 31,
1998.  Under the Viacom Credit Agreement, the Company pays an annual fee
(currently 0.375%) based on the unused portion of the facility, as well as
certain facility and administration fees.  Effective October 1, 1996, interest
on all outstanding borrowings is payable, at the Company's option, at LIBOR plus
a spread based on a sliding scale with regard to the Company's leverage ratio,
as defined (currently 2.5%) or at Citibank N.A.'s base rate.  Borrowings under
the Viacom Credit Agreement are secured by all of the assets of the Company and
its domestic subsidiaries, and the entire amount outstanding under the Viacom
Credit Agreement may be accelerated if Viacom's borrowings under its separate
credit facilities were to be accelerated. Borrowings under the Viacom Credit
Agreement may be accelerated in the event of a change in control of the Company,
as defined in the Viacom Credit Agreement.

     On December 23, 1993, a wholly-owned subsidiary of VIEL established a
multi-currency credit agreement with a bank in the U.S. (the "Credit
Agreement"). The Credit Agreement initially provided for maximum borrowings of
$15,000,000, subject to a borrowing base test. Following the Acquisition, the
amount of borrowings allowable under the Credit Agreement was increased to
$75,000,000, and the borrowing base test and other ratio tests were eliminated,
based on the guarantee of all borrowings under the Credit Agreement by
Blockbuster.  During 1995, the borrowings allowable under the Credit Agreement
were increased to $100,000,000 and in 1996, the term was extended to March 

                                       15
<PAGE>
 
31, 1998. Interest is payable monthly at the bank's reference rate or, at the
Company's option, certain alternative rates. Additionally, the Company must pay
a commitment fee of 0.125% on the unused portion of the available credit.

     A wholly-owned subsidiary of VIE maintains a credit facility in the amount
of 10,000,000 pounds sterling with a bank in the United Kingdom (the "UK
Facility").  The UK Facility, which expires on April 30, 1997, has been
renegotiated on  terms more favorable to the subsidiary.  The renegotiated UK
Facility, which will be an annual facility, will expire on December 31, 1997 and
will be guaranteed by Viacom and the Company.  Advances under the renegotiated
UK Facility will bear interest at the bank's prime rate plus 1% or
alternatively, at selected Eurocurrency rates.  The Company also provides a rent
guarantee for this subsidiary which expires in 2005.  This guarantee will be
complemented with a Viacom guarantee when the renegotiated UK Facility is in
place.

     During the fiscal year ended December 31, 1996, Blockbuster was charged by
the Company approximately $2,972,000 for the purchase of prerecorded
videocassettes and interactive games in connection with Blockbuster's retailing
business. At December 31, 1996, the Company had a net receivable from BEG of
approximately $2,431,000 related to these sales. The Company believes that the
terms of the sale of this product to Blockbuster were as favorable to the
Company as could have been obtained from an unaffiliated party. The Company
expects to continue to sell videocassettes and interactive games to Blockbuster
upon similar terms in the future.

     In 1996, Blockbuster provided the Company with management services for
which the Company was charged an aggregate of $150,000 for services provided to
the Company by Steven R. Berrard, the former President and Chief Executive
Officer of the Company (see "Executive Compensation").  Mr. Berrard was an
executive officer of Blockbuster and was compensated by Blockbuster.  The amount
of his compensation charged to the Company represents the allocable portion of
the base salary attributable to his services provided to the Company through
March 1996.  At December 31, 1996, the Company had a net payable to Viacom of
approximately $2,097,000 with respect to these and other expenses.

     Spelling Television Inc. ("Spelling Television") has an agreement with Tori
Spelling, Aaron Spelling's daughter, wherein Spelling Television is granted the
exclusive right and property in and to Ms. Spelling's television series services
as an actress in regard to the production of "Beverly Hills, 90210" for a five-
year aggregate term dating from September 26, 1990. Spelling Television has a
right of first negotiation/first refusal to enter into a new contract beyond the
five-year aggregate term, and has an agreement for her services for the sixth
and seventh year of the series. Ms. Spelling is compensated: per program; for
television re-runs, theatrical re-runs, foreign telecasting and supplemental
markets; for a portion of the net profits derived from certain merchandising
activities; and if Ms. Spelling renders services for commercial announcements.
Spelling Television guarantees to employ and compensate or compensate Ms.
Spelling for all episodes produced in a season, but in no event for less than 32
episodes. In fiscal year 1996, Ms. Spelling received $1,593,318 pursuant to such
agreement.

     Spelling Television has an agreement dated as of January 15, 1996 with
Randy Spelling, Aaron Spelling's son, wherein Spelling Television is granted the
exclusive right to Randy Spelling's services as an actor in regard to the
production of Sunset Beach during the 1996/1997 season, with options to extend
the agreement for up to three years. Pursuant to such agreement, Randy Spelling
is compensated per episode and for a portion of certain net merchandising
receipts, as well as for certain other required payments. In addition, Spelling
Television had separate agreements with Randy Spelling wherein he agreed to
appear in three episodes of "Beverly Hills, 90210" during the 1996/1997 season
and in the pilot and eight episodes of "Malibu Shores." In fiscal year 1996,
Randy Spelling received $98,592 pursuant to such agreements.
 
     Spelling Television has an agreement with Aaron Spelling whereby it pays
him producer fees on a per episode or per hour basis on the product produced by
Spelling Television, including series, mini-series and movies for television.
Pursuant to such agreement, in fiscal year 1996 Mr. Spelling was paid $4,962,500
in producers fees by Spelling Television.  The Company believes that the amount
of fees paid to Mr. Spelling are equal to or less than fees paid to unaffiliated
producers of comparable stature.

                                       16
<PAGE>
 
     The Company licensed certain entertainment product to MTV Networks and
Showtime Networks Inc. ("Showtime"), subsidiaries of Viacom, and certain
television stations owned by Viacom. Revenue from sales to MTV Networks and
Showtime were $2,177,000 for the year ended December 31, 1996. Receivables
related to such sales were $1,648,000 at December 31, 1996. Sales to the
television stations consist of both cash and barter contracts. Revenue from cash
contracts was $33,000 and the Company has a receivable due from Viacom of
$1,825,000 for fiscal year 1996. The Company realized approximately $731,000 in
revenue from third party advertisers with respect to the sale of advertising
time received under the barter contracts. Additionally, the Company licensed
certain entertainment product to Comedy Central and Sci-Fi Channel in which
Viacom has equity interests. Revenue from such sales were $392,000 for the year
ended December 31, 1996 and the Company had receivables at December 31, 1996
from Sci-Fi Channel of approximately $1,808,000 related to such sales. In
connection with certain agreements with Showtime and Viacom Productions Inc.,
the Company has incurred expenses of approximately $9,766,000 in 1996. In 1996,
the Company engaged Showtime to explore business development opportunities for
the Company's various cable/programming channels. Pursuant to such arrangement,
the Company was charged $130,000.

     VIEL has entered into an agreement with Viacom New Media ("VNM"), a
subsidiary of Viacom, to distribute certain of VNM's product in the interactive
market. Pursuant to such arrangements, VIEL recognized distribution fee income
in the amount of $215,000. Additionally, VIEL has entered into an agreement to
provide management services to VNM commencing September 18, 1996.

     Republic entered into an agreement with a subsidiary of BEG for the
acquisition and distribution of the film "Open Season." As of December 31, 1996,
a net payable of $513,000 is due to BEG in connection with this agreement.

     The Company entered into agreements with Paramount Pictures Corporation
("Paramount") with respect to the domestic distribution of two of the Company's
feature film releases, "Night Falls on Manhattan" and "Stephen King's Thinner,"
in the theatrical, non-theatrical and pay television markets. Additionally, the
Company has partnered with Paramount in the production or funding of two
additional feature films, "In & Out" and "Breakdown," in which the Company will
own the international distribution rights. Pursuant to such arrangements, the
Company incurred distribution fees in the amount of $1,280,000 for the release
of "Stephen King's Thinner" in 1996.

     In the ordinary course of business, the Company has and expects to continue
to do business with Viacom and its affiliates, including Blockbuster, Showtime,
Nickelodeon and Paramount.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     The Company has engaged the accounting firm of Price Waterhouse LLP as its
independent accountants for the fiscal year ending December 31, 1997. This
engagement was authorized by the Company's Board of Directors upon the
recommendation of the Board's Audit Committee. The determination of the Company
to select Price Waterhouse was made in order to enable the Company to better
coordinate financial reporting matters with Viacom, its majority shareholder;
Price Waterhouse LLP serves as independent accountants to Viacom.

     Representatives of Price Waterhouse LLP are expected to be present at the
1997 Annual Meeting of Shareholders.  They will have the opportunity to make a
statement if they desire to do so, and will be available to respond to
appropriate questions.

                              FINANCIAL STATEMENTS

     The Company is enclosing its financial report on Form 10-K for the year
ended December 31, 1996. Shareholders are referred to the report on Form 10-K
for financial and other information about the Company, but such report is not
incorporated into this Proxy Statement and is not a part of the proxy soliciting
material.

                                       17
<PAGE>
 
                           PROPOSALS BY SHAREHOLDERS

     Any proposals by shareholders intended to be presented at the 1998 Annual
Meeting must be received by the Company no later than December 1, 1997.


                                 OTHER MATTERS

     You are again urged to attend the Annual Meeting at which time management
of the Company will present a review of the Company's operations. Proxies will
be solicited by the Board of Directors through use of the mails. Proxies may
also be solicited by directors, officers and a small number of other employees
of the Company personally or by mail, telephone, telegraph, or otherwise, but
such persons will not be compensated for such services. Brokerage firms, banks,
fiduciaries, voting trustees or other nominees will be requested to forward the
soliciting material to each beneficial owner of stock held of record by them.
The cost of soliciting proxies for the Annual Meeting will be borne by the
Company.

     The Board of Directors does not intend to present, and does not have any
reason to believe that others will present, any item of business at the Annual
Meeting other than those specifically set forth in the notice of the meeting.
However, if other matters are presented for a vote, the proxies will be voted
for such matters in accordance with the judgment of the persons acting under the
proxies.

                                         By Order of the Board of Directors



                                         SALLY SUCHIL
                                          Secretary

                                       18
<PAGE>
 
                                    EXHIBIT A


                       SPELLING ENTERTAINMENT GROUP INC.
                             1994 STOCK OPTION PLAN



     The Spelling Entertainment Group Inc. 1994 Stock Option Plan, originally
effective as of February 15, 1994, is amended and restated in its entirety,
effective September 1, 1996, as follows:

     1.   Statement of Purpose.  The purpose of this Stock Option Plan (the
"Plan") is to benefit Spelling Entertainment Group Inc., a Delaware corporation
(the "Company"), and its subsidiaries through the maintenance and development of
their respective businesses by offering certain present and future key
employees, directors and independent contractors of the Company and its
subsidiaries a favorable opportunity to become holders of stock in the Company
over a period of years, thereby giving them a permanent stake in the growth and
prosperity of the Company and encouraging the continuance of their involvement
with the Company or its subsidiaries.

     2.   Administration. The Plan shall be administered by the Board of
Directors or in its discretion by a committee ("Committee"), comprised of not
less than two non-employee directors appointed by the Board of Directors. Only
non-employee directors (as defined under Rule 16b-3 promulgated under the
Securities Exchange Act of 1934, as amended ("1934 Act")) shall be eligible to
serve on the Committee. The Board of Directors may, from time to time, at its
sole discretion, remove members from, or add members to, the Committee.
Vacancies on the Committee, however caused, shall be filled by the Board of
Directors. The Committee shall select one of its members as Chairman, and shall
hold meetings at such time and place as it determines advisable. A majority of
the Committee shall constitute the quorum; and the acts of a majority of the
members present at any meeting, or acts reduced to and approved in writing by a
majority of the Committee, shall be valid acts of the Committee. With the
exception of option grants to members of the Committee which shall be made and
administered exclusively by the Board of Directors pursuant to the express terms
and conditions of the Plan, the Board of Directors (or the Committee, if
applicable) shall have the sole power to grant options pursuant to the Plan,
including the determination of the persons to whom options shall be granted, the
times when they shall receive them, the option price of each option, and the
number of shares to be subject to each option. All such actions by the Board of
Directors (or the Committee, if applicable), with respect to officers and
directors of the Company and its subsidiaries, shall be evidenced by written
documentation properly executed on its behalf.

     3.   Eligibility.  Options shall be granted only to key employees,
directors and independent contractors of the Company and its subsidiaries
(including non-employee directors of the Company) selected initially and from
time to time by the Board of Directors (or the Committee, if applicable).

     4.   Granting of Options. The Board of Directors (or the Committee, if
applicable) may grant options under which a total of not in excess of 4,500,000
shares of the $.001 par value common stock of the Company ("Common Stock") may
be purchased from the Company, subject to adjustment as provided in Section 10;
provided that the Board of Directors (or the Committee, if applicable) may not
grant to any individual options to purchase more than 1,215,000 shares of Common
Stock or more than 27% of the total number of options to purchase shares of
Common Stock granted under the Plan. Options granted under the Plan are intended
not to be treated as incentive stock options as defined in Section 422 of the
Internal Revenue Code of 1986, as amended (the "Code").

     In the event that an option expires or is terminated or cancelled
unexercised as to any shares, such released shares may again be optioned
(including a grant in substitution for a cancelled option). Shares subject to
options may be made available from unissued or reacquired shares of Common
Stock.

                                      A-1
<PAGE>
 
     Nothing contained in the Plan or in any option granted pursuant thereto
shall confer upon any optionee any right to be continued in the employment of
the Company or any subsidiary of the Company, or interfere in any way with the
right of the Company or its subsidiaries to terminate his/her employment at any
time.

     5.   Option Price.  The option price shall be determined by the Board of
Directors (or the Committee, if applicable) and, subject to the provisions of
Section 10 hereof, shall be not less than 50% of the fair market value, at the
time the option is granted, of the shares of Common Stock subject to the option.
The fair market value per share of Common Stock shall be determined by the Board
of Directors (or the Committee, if applicable) in accordance with the following
provisions:

          A.   If the Common Stock is listed or admitted to trading on a
national stock exchange or the NASDAQ National Market (collectively, the
"Exchange(s)"), then the fair market value shall be the closing selling price
per share on the date in question on the Exchange determined by the Board of
Directors (or the Committee, if applicable) to be the primary market for the
Common Stock, as such price is officially quoted in the composite tape of
transactions on such Exchange.  If there is no reported sale of Common Stock on
such Exchange on the date in question, then the fair market value shall be the
closing selling price on the Exchange on the last preceding date for which such
quotation exists.

          B.   If the Common Stock is not at the time listed or admitted to
trading on an Exchange but is traded on the NASDAQ Small Cap Market, the fair
market value shall be the selling price per share for the last trade on the last
preceding trading date, as such price is reported in the Wall Street Journal.

          C.   If the Common Stock is not at the time listed or admitted to
trading on any Exchange and is not traded on the NASDAQ Small Cap Market, the
fair market value on the date in question shall be determined in good faith by
the Board of Directors (or the Committee, if applicable).

     6.   Duration of Options, Increments and Extensions.  Subject to the
provisions of Section 8 hereof, each option shall be for such term of not less
than five years nor more than ten years, as shall be determined by the Board of
Directors (or the Committee, if applicable).  Each option shall become
exercisable with respect to 25% of the total number of shares subject to the
option twelve months after the date of its grant and with respect to each
additional 25% at the end of each twelve-month period thereafter during the
succeeding three years.  Notwithstanding the foregoing, the Board of Directors
(or the Committee, if applicable) may in its discretion (i) specifically provide
for another time or times of exercise; (ii) accelerate the exercisability of any
option subject to such terms and conditions as the Board of Directors (or the
Committee, if applicable) deems necessary and appropriate; or (iii) at any time
prior to the expiration or termination of any option previously granted, extend
the term of any option (including such options held by officers or directors)
for such additional period as the Board of Directors (or the Committee, if
applicable) in its discretion shall determine.  In no event, however, shall the
aggregate option period with respect to any option, including the original term
of the option and any extensions thereof, exceed ten years.  Subject to the
foregoing, all or any part of the shares to which the right to purchase has
accrued may be purchased at the time of such accrual or at any time or times
thereafter during the option period.

     7.   Exercise of Option.  An option may be exercised by giving written
notice to the Company, attention of the Secretary, specifying the number of
shares to be purchased, accompanied by the full option price for the shares to
be purchased, subject to applicable provisions of Delaware law, either in cash
or by check or, if so approved by the Board of Directors (or the Committee, if
applicable), in such other manner as determined by the Board of Directors (or
the Committee, if applicable) in order to facilitate the exercise of the option,
including, but not limited to, by shares of Common Stock or through a broker-
dealer sale and remittance procedure pursuant to which the optionee (a) shall
provide irrevocable written instructions to a brokerage firm selected by the
optionee to effect the immediate sale of the purchased shares and remit to the
Company, out of the sale proceeds available on the settlement date, sufficient
funds to cover the aggregate option price payable for the purchased shares plus
all applicable Federal and State income and employment taxes required to be
withheld by the Company in connection with such purchase and (b) shall provide

                                      A-2
<PAGE>
 
written directives to the Company to deliver the certificates for the purchased
shares directly to such brokerage firm in order to complete the sale
transaction.

     Directors and officers who fall within the definition of "officer" under
Rule 16a-1(f) promulgated under the 1934 Act shall deliver to the Corporate
Secretary of the Company an executed notice of his/her intention to sell shares
of Common Stock acquired upon exercise, in whole or in part, of an option
granted hereunder.  Such notice, in which there is specified the number of
shares which are to be sold and the date such shares were acquired, shall be
provided at least one full business day in advance of the proposed date of sale.

     Each option shall also be subject to the requirement that, if at any time
the Company determines, in its discretion, that the listing, registration or
qualification of the shares subject to the option upon any securities exchange
or under any state or federal law, or the consent or approval of any
governmental regulatory body is necessary or desirable as a condition of or in
connection with, the issue or purchase of shares thereunder, the option may not
be exercised in whole or in part unless such listing, registration,
qualification, consent or approval shall have been effected or obtained free of
any conditions not acceptable to the Company.

     At the time of the exercise of any option the Board of Directors (or the
Committee, if applicable) may require, as a condition of the exercise of such
option, the optionee to (x) pay the Company an amount equal to the amount of tax
the Company may be required to withhold to obtain a deduction for federal income
tax purposes as a result of the exercise of such option by the optionee or (y)
make such other arrangements with the Company which would enable the Company to
pay such withholding tax, including, without limitation, holding back a number
of shares issuable upon exercise of the option equal to the amount of such
withholding tax, or (z) a combination of the foregoing.

     8.   Termination of Relationship-Exercise Thereafter.  In the event the
employment or consultative relationship between the Company and a director,
officer, employee or independent consultant who is an optionee is terminated for
any reason other than death or permanent and total disability, such optionee's
option shall cease vesting at termination date and all rights to purchase shares
pursuant thereto shall expire sixty days from the optionee's termination of
employment or relationship with the Company, but in no event after the
expiration date of the option. The Board of Directors (or the Committee, if
applicable) may, in its sole discretion, permit any option to remain exercisable
(with continued vesting or not) for an additional period after such termination
as the Board of Directors (or the Committee, if applicable) may prescribe, but
in no event after the expiration date of the option. Temporary absence from
employment because of illness, vacation, approved leaves of absence and
transfers of employment among the Company and its subsidiaries, shall not be
considered to terminate employment or to interrupt continuous employment.

     In the event of termination of said employment or consultative relationship
because of death or permanent and total disability (as that term is defined in
Section 22(e)(3) of the Code, as now in effect or as subsequently amended), the
option may be exercised in full, without regard to any installments established
under Section 6 hereof, by the optionee or, if he/she is not living, by his/her
heirs, legatees or legal representative (as the case may be) during its
specified term prior to three years after the date of death or permanent and
total disability, or such longer period as the Board of Directors (or the
Committee, if applicable) may prescribe, but in no event after the expiration
date of the option.

     9.   Non-Transferability of Options.  During the lifetime of the optionee,
options shall be exercisable only by the optionee, and options shall not be
assignable or transferable by the optionee otherwise than by will or by the laws
of descent and distribution, or pursuant to a qualified domestic relations order
as defined by the Code, or Title I of the Employee Retirement Income Security
Act of 1974, as amended, or the rules thereunder.

     10.  Adjustment. The number of shares subject to the Plan and to options
granted under the Plan shall be adjusted as follows: (a) in the event that the
outstanding shares of Common Stock of the Company is changed by any stock
dividend, stock split or combination of shares, the number of shares subject to
the Plan and to options granted hereunder shall be proportionately adjusted; (b)
in the event of any merger, consolidation or reorganization of the Company with
any other corporation or corporations, there shall be substituted, on an
equitable basis as determined by 

                                      A-3
<PAGE>
 
the Board of Directors (or the Committee, if applicable), for each share of
Common Stock then subject to the Plan, whether or not at the time subject to
outstanding options, the number and kind of shares of stock or other securities
to which the holders of shares of Common Stock of the Company will be entitled
pursuant to the transaction; and (c) in the event of any other relevant change
in the capitalization of the Company, the Board of Directors (or the Committee,
if applicable) shall provide for an equitable adjustment in the number of shares
of Common Stock then subject to the Plan, whether or not then subject to
outstanding options. In the event of any such adjustment the purchase price per
share shall be proportionately adjusted.

     11.  Acceleration of Vesting.  The Board of Directors (or the Committee),
in its discretion, has the right to accelerate unvested options in connection
with (i) any tender offer for a majority of the outstanding shares of Common
Stock by any person or entity; (ii) any  proposed sale or conveyance of all or
substantially all of the property and assets of the Company; (iii) any proposed
consolidation or merger of the Company with or into any other corporation,
unless the Company is the surviving corporation; or (iv) the Company entering
into a "going private" transaction (as defined in Rule 13e-3 of the 1934 Act).
In the case of such accelerated vesting, the Company shall give written notice
to the holder of any option that such option may be exercised even though the
option or a portion thereof would not otherwise have been exercisable had the
foregoing event not occurred.  In such event, the Company shall permit the
holder of any option to exercise during the time period specified in the
Company's notice, which period shall not be less than ten days following the
date of notice.  Upon consummation of the "going private" transaction, tender
offer or proposed sale, conveyance, consolidation or merger to which such notice
shall relate, all rights under said option which shall not have been so
exercised shall terminate unless the agreement governing the transaction shall
provide otherwise.

     12.  No Impairment of Rights.  Nothing contained in the Plan or any option
granted pursuant to the Plan shall confer upon any optionee any right to be
continued in the employment of, or consultative service with, the Company or any
subsidiary of the Company or interfere in any way with the right of the Company
or its subsidiaries to terminate such employment and/or to remove any optionee
who is a non-employee director or independent contractor from service with the
Company at any time in accordance with the provisions of applicable law.

     13.  Amendment of Plan.  The Board of Directors of the Company may amend or
discontinue the Plan at any time.  However, no such amendments or discontinuance
shall be made without the requisite stockholder approval of the stockholders of
the Company if stockholder approval is required by the Exchange on which the
Common Stock is listed or as a condition to the Plan continuing to comply with
the provisions of Section 162(m) of the Code.

     14.  Indemnification of Board of Directors (or Committee, if applicable).
In addition to such other rights of indemnification as they may have as
directors or as members of the Committee, the members of the Board of Directors
(or the Committee, if applicable) shall be indemnified by the Company against
the reasonable expenses, including attorneys' fees, actually and necessarily
incurred in connection with the defense of any action, suit or proceeding, or in
connection with any appeal therein, to which they or any of them may be a party
by reason of any action taken or failure to act under or in connection with the
Plan or any option granted thereunder, and against all amounts paid by them in
settlement thereof (provided such settlement is approved by independent legal
counsel selected by the Company) or paid by them in satisfaction of a judgment
in any such action, suit or proceeding except in relation to matters as of which
it shall be adjudged in such action, suit or proceeding that such Board of
Director (or Committee, if applicable) member is liable for negligence or
misconduct in the performance of his duties; provided that within sixty days
after institution of any such action, suit or proceeding a Board of Director (or
Committee, if applicable) member shall in writing offer the Company the
opportunity, at its own expense, to handle and defend the same.

     15.  Effective Date.  On February 15, 1994 this Plan was adopted and
authorized by the Board of Directors of the Company and approved by the
stockholders of the Company on May 18, 1994.  This Plan shall be deemed to have
become originally effective on February 15, 1994.

                                      A-4
<PAGE>
 
- --------------------------------------------------------------------------------
THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN           PLEASE MARK
THE MANNER DIRECTED HEREIN BY THE UNDERSIGNED SHAREHOLDER.   YOUR VOTES AS [X]
IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE    INDICATED IN
ELECTION OF ALL NOMINEES.                                    THIS EXAMPLE



1. ELECTION OF DIRECTORS       

   FOR all nominees              WITHHOLD
   listed to the right           AUTHORITY
(except as marked to the    to vote for all nominees 
     contrary)                listed to the right

         [_]                         [_]

                               Instructions: To withhold authority for an 
                               individual nominee draw a line through his name.

                               Nominees: Sumner M. Redstone, Aaron Spelling,
                               Philippe P. Dauman, Thomas E. Dooley and John L.
                               Muething.

                               A vote FOR all nominees is recommended by the 
                               Board of Directors.

2. To consider and vote upon   3. In their discretion, on such other business
   a proposal to increase the     as may properly come before the meeting.
   shares subject to the 1994  
   Stock Option Plan.

      FOR   AGAINST   ABSTAIN             FOR   AGAINST   ABSTAIN      
      [_]     [_]       [_]               [_]     [_]       [_]

      
                                   I WILL ATTEND THE MEETING  [_]

                            Please sign this proxy exactly as your name appears
                            below. When shares are held jointly, each holder
                            should sign. When signing as attorney, executor,
                            administrator, trustee or in another representative
                            capacity, please give full title as such. If a
                            corporation, please sign in full corporate name by
                            the president or other authorized officer. If a
                            partnership, please sign in partnership name by an
                            authorized person.


                            Dated                                     , 1997
                                 -------------------------------------

       
                            -----------------------------------------------
                                                (Signature)


                            -----------------------------------------------
                                         (Signature, if held jointly)
                              

                            PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD
                            PROMPTLY USING THE ENCLOSED ENVELOPE.

- --------------------------------------------------------------------------------
                          -- FOLD AND DETACH HERE --


<PAGE>
 
                       SPELLING ENTERTAINMENT GROUP INC.
            5700 WILSHIRE BOULEVARD, LOS ANGELES, CALIFORNIA 90036

                                     PROXY
         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

The undersigned hereby appoints Peter H. Bachmann and William P. Clark and each
of them, proxies with the powers the undersigned would possess if personally
present, and with full power of substitution, to vote all common shares of the
undersigned in Spelling Entertainment Group Inc. at the Annual Meeting of
Shareholders to be held at The Regent Beverly Wilshire, 9500 Wilshire Boulevard,
Champagne Room, Beverly Hills, California, on May 21, 1997 at 11:30 a.m.,
Pacific Time, and at any adjournment thereof, upon all subjects that may
properly come before the meeting, including the matters described in the Proxy
Statement furnished herewith, subject to any directions indicated on the reverse
side of this card. IF NO DIRECTIONS ARE GIVEN, THE PROXIES WILL VOTE FOR THE
ELECTION OF ALL LISTED NOMINEES, IN ACCORDANCE WITH THE BOARD OF DIRECTORS'
RECOMMENDATIONS AND VOTE FOR PROPOSAL NO. 2, AND AT THEIR DISCRETION ON ANY
OTHER MATTER THAT MAY PROPERLY COME BEFORE THE MEETING.

Your vote of the Election of Directors may be indicated on the reverse side of 
this card. Nominees are Sumner M. Redstone, Aaron Spelling, Philippe P. Dauman, 
Thomas E. Dooley and John L. Muething.

IF YOU DO NOT SIGN AND RETURN A PROXY, OR ATTEND THE MEETING AND VOTE BY BALLOT,
YOUR SHARES CANNOT BE VOTED.

                (Continued and to be signed on the other side)

                             FOLD AND DETACH HERE




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