SPELLING ENTERTAINMENT GROUP INC
SC 13D, EX-99, 2003-03-28
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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                                  EXHIBIT 99.1


                     VIACOM TO SELL SPELLING ENTERTAINMENT

      Will Acquire Spelling's Interest In Virgin Interactive Entertainment


     New York,  N.Y.,  August  10,  1995 --  Viacom  Inc.  (AMEX:  VIA and VIAB)
announced today that it will sell Spelling  Entertainment Group Inc. (NYSE: SP).
Spelling,  a TV and film producer,  is a 78% owned subsidiary of Viacom acquired
as part of Viacom's purchase of Blockbuster Entertainment in September 1994.

     Viacom has retained the investment  banking firm of Bear Stearns & Co. Inc.
to identify qualified purchasers and to assist in the evaluation of proposals.

     The Company also  announced it will acquire  Spelling's  interest in Virgin
Interactive  Entertainment Limited, the preeminent multimedia software unit that
Spelling  acquired in the fall of 1994. An  independent  committee of Spelling's
Board  of  Directors  will be  formed  to  negotiate  the  terms  of the  Virgin
transaction.

     Sumner M.  Redstone,  Chairman  of the Board of  Viacom,  said "The sale of
Spelling  is  another  major  step in  sharpening  our  focus  and  follows  the
previously  consummated  sales of  Madison  Square  Garden and our  interest  in
Lifetime,  and  the  recently  announced  spin-off  of our  cable  systems.  The
substantial   net  proceeds  we  anticipate  from  the  sale  of  Spelling  will
essentially  complete the process of  establishing  Viacom as one of the world's
most  strongly  capitalized  global media  companies.  We will  continue to take
advantage of the many growth  opportunities  of our businesses  around the world
while maintaining a very strong balance sheet."

     "Spelling  is a unique  and  valuable  entertainment  franchise  with  rich
libraries of TV shows and motion pictures and we are reluctant to part with it,"
said Frank J. Biondi,  Jr.,  President  and Chief  Executive  Officer of Viacom.
"However,  after evaluating our  content-rich  asset portfolio and the potential
overlap with our Paramount Television operations, we feel Spelling could provide
even more  benefit  to others  looking  to build or enhance  their  presence  in
programming.  We are retaining our interest in Virgin Interactive  Entertainment
because of the  importance of the new and burgeoning  multimedia  market and its
position as a core asset in our overall strategic vision for that market."



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     Spelling  Entertainment  Group Inc., based in Los Angeles,  has long been a
preeminent  producer and distributor of TV programming  (Melrose Place,  Beverly
Hills  90210) and motion  pictures.  In recent  years,  Spelling  has  expanded,
acquiring Republic Entertainment,  with its strong home-video distribution and a
library of 7,000 titles.

     Virgin  Entertainment is one of the world's leading developers,  publishers
and  distributors  of  interactive  entertainment  software,  including "The 7th
Guest" and "The Lion King."

     Viacom Inc.  is one of the world's  largest  entertainment  and  publishing
companies and a leading force in nearly every segment of the international media
marketplace.  The operations of Viacom include  Blockbuster  Music,  Blockbuster
Video, MTV Networks,  Paramount Parks, Paramount Pictures, Paramount Television,
Showtime  Networks,  Simon & Schuster and Viacom  Interactive  Media, as well as
cable systems serving 1.2 million customers,  radio and television stations, and
movie  screens  in 11  countries.  Viacom  also has a  substantial  interest  in
Discovery Zone and a majority interest in Spelling Entertainment Group. National
Amusements,  Inc., a closely  held  corporation  which owns and operates  almost
1,000 screens in the U.S. and the U.K., is the parent company of Viacom.

                                     # # #

Contact:        Carl Folta
                212/258-6352




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