EMPIRE OF CAROLINA INC
10-K, 1997-03-31
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                          SECURITIES AND EXCHANGE COMMISSION
                                 Washington, DC 20549

                                      FORM 10-K

                    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                        OF THE SECURITIES EXCHANGE ACT OF 1934
                     For the fiscal year ended December 31, 1996

                            Commission File number 1-7909

                               EMPIRE OF CAROLINA, INC.
                               ------------------------
                (Exact name of registrant as specified in its charter)


                   Delaware                          13-2999480            
                   --------                          -----------
          (State or other jurisdiction of         (I.R.S. Employer
          incorporation or organization)          Identification No.)


                5150 Linton Boulevard, Delray Beach, Florida      33484  
                --------------------------------------------      -----
                    (Address of principal executive offices)    (Zip Code)

                     (561) 498-4000
                      -------------
          (Registrant's telephone number, including area code)

               Securities registered pursuant to Section 12(b) of the Act:

                                                     Name of each exchange
          Title of each class                          on which registered
          ---------------------                        --------------------
          Common Stock, par value $.10 per share    American Stock Exchange
          (including the associated Preferred 
          Stock Purchase Rights)

               Securities registered pursuant to Section 12(g) of the Act: 
          None.

               Indicate by check mark whether the Registrant (1) has filed
          all reports required to be filed by Section 13 or 15(d) of the
          Securities Exchange Act of 1934 during the preceding 12 months
          (or for such shorter period that the registrant was required to
          file such reports), and (2) has been subject to such filing
          requirements for the past 90 days.  YES  /X/      NO / /

               Indicate by check mark if disclosure of delinquent filers
          pursuant to Item 405 of Regulation S-K is not contained herein,
          and will not be contained, to the best of the registrant's 
          knowledge, in the proxy statements incorporated by reference in
          Part III of this Form 10-K or any amendment to this Form 10-K 
          [  ].

               The aggregate market value of the voting stock held by non-
          affiliates of the Registrant, as of March 14, 1997, was
          $15,750,568 (assuming solely for the purpose of this calculation
          that all directors and officers of the Registrant are
          "affiliates").

               The number of shares outstanding of the Registrant's Common
          Stock, par value $.10 per share, as of March 14, 1997, was
          7,403,564.  

               Documents Incorporated by Reference:  None. 

          <PAGE> 

                                        PART I

          ITEM 1.   BUSINESS

          GENERAL

               Empire of  Carolina, Inc.,  a Delaware  corporation and  its
          subsidiaries ("Empire" or the "Company") design,  manufacture and
          market a  broad variety  of toys  and plastic  decorative holiday
          products.  The Company manages its business through two strategic
          business  units  ("SBUs")  which  are  accountable  for  specific
          product categories.  One SBU is responsible for ride-on products,
          including  Big  Wheel(R)  and  Power  Driver(R)  brands,  outdoor
          activities  and games  such as  Snow Works(TM)  winter sleds  and
          Water  Works(TM)  water  slides  and  pools (including  Crocodile
          Mile(TM) water  slides), and  holiday products  featuring plastic
          decorative holiday display items.   The other SBU is comprised of
          girls and boys toys featuring  Buddy L(R) vehicles, Real Bugs(TM)
          and Grand Champions(R) collectible horses.

               Empire  has been  a toy  manufacturer  for approximately  40
          years.   The Company's business experienced significant change in
          1993  when substantial non-toy  operations were sold.   Following
          the divestitures of non-toy businesses, Empire's operations  were
          focused on  its toy  business,  including the  Big Wheel(R)  non-
          powered ride-on product line  which has been sold throughout  the
          United  States since  1970, and  its  plastic decorative  holiday
          products business.   Since mid-1994 the  Company has undergone  a
          change  of control  and management,  established  a new  business
          strategy, and  effected two acquisitions which  added established
          core toy product lines to the Company's business.  

               In the third quarter of 1994, current principal stockholders
          of the  Company, led by  Steven Geller, the current  Chairman and
          Chief  Executive  Officer  of the  Company,  acquired  control of
          Empire as  a  base from  which  to build  a diversified  toy  and
          plastic  products manufacturing company.  In October 1994, Empire
          acquired Marchon, Inc.  ("Marchon") a toy designer,  marketer and
          manufacturer.    Marchon's  core   toy  products  included  Grand
          Champions(R)  collectible  horses  and  Crocodile  Mile(R)  water
          slides.    Marchon  had substantial  experience  at  sourcing toy
          products  in  the  Far  East.   In  July  1995,  Empire  acquired
          substantially all of the toy assets of Buddy L Inc. and its  Hong
          Kong subsidiary  ("Buddy L"), one of the oldest toy brands in the
          United States whose core toy  products included plastic and metal
          toy  cars, trucks and  other vehicles and  battery-operated ride-
          ons.

               The  Company's net sales were $148.9 million, $153.7 million
          and $58.0 million, respectively, for the years ended December 31,
          1996, 1995 and  1994.  The Company's toy business  net sales were
          $119.7 million,  $121.6 million and  $33.0 million, respectively,
          for  the  years ended  December  31,  1996,  1995 and  1994,  and 
          contributed 80%,  79%, and  57%, respectively,  of the  Company's
          consolidated net sales.  Net sales of decorative holiday products
          were   $29.2   million,   $32.2  million   and   $25.0   million,
          respectively,  for the years  ended December 31, 1996,  1995, and
          1994,  and   contributed  approximately  20%  of   the  Company's
          consolidated net sales in 1996, 21% in 1995 and 43% in 1994.  

               The Company's executive  offices are located at  5150 Linton
          Boulevard, Delray Beach, Florida 33484, telephone (561) 498-4000.

          RECENT DEVELOPMENTS

               FISCAL 1996 OVERVIEW

               On March 31, 1997, the  Company announced that its net sales
          for  the year  ended December  31,  1996 were  $148.9 million  as
          compared  to $153.7  million for  the  prior year.   The  Company
          incurred a loss before interest and taxes of $47.3 million.  This
          loss  included nonrecurring and special charges of $21.0 million.
          The net loss  after interest and  taxes was  $46.2 million.   For
          fiscal 1995, the loss before interest and taxes and net loss were
          $1.9 million and $4.5 million, respectively.

               The  $21.0  million  charge is  comprised  of  restructuring
          charges, nonrecurring  inventory changes  and the  write down  of
          certain  intangible assets.   The  restructuring charge  includes
          costs  resulting from  the shutdown  of the  Buddy L  facility in
          Gloversville, New  York, costs  related to  staff reductions  and
          other  related costs.  The non-recurring inventory charge results
          from the previously disclosed difficulties encountered during the
          second half of 1996.  The remaining charges are the result of the
          Company's decision  to  change  the mix  of  its  product  lines.
          Reference  is made to  the press release  filed as Exhibit  99 to
          this Form 10-K, which press release is  incorporated by reference
          herein.

               PROPOSED PRIVATE INVESTMENT

               The  Company continues  to  experience the  significant cash
          flow difficulties  previously disclosed, and  management believes
          that  cash generated  from operations  may not  be  sufficient to
          properly  fund the  Company's  operations past  April  1997.   As
          previously announced, Empire is required  under the terms of  its
          amended senior credit agreement to receive an equity contribution
          of  at  least  $6  million by  April  30,  1997  and has  engaged
          investment bankers to secure the additional financing required by
          the  Company and to evaluate strategic alternatives for enhancing
          stockholder value.  

               The  Company  and  its  investment  bankers,  Gerard  Klauer
          Mattison & Co. ("GKM"), examined various  strategic alternatives,
          including  the possible  sale of  the Company  or certain  of its
          businesses.    GKM  contacted  numerous  potential  financial and
          strategic investors, and received several preliminary indications 
          of interest in a possible  transaction with the Company.  Certain
          potential investors entered into a confidentiality agreement with
          the  Company   and  reviewed  financial  and   other  information
          regarding  the Company.   The Company and  its advisers evaluated
          proposals  from certain of such persons, considering such matters
          as  the  Company   in  consultation  with  its   advisers  deemed
          appropriate.  The Company or  GKM engaged in further  discussions
          with  potential investors  whose  proposals  were  deemed  to  be
          potentially  viable and  in the  interests of  the Company.   The
          Board  of Directors, after  presentations by the  Company's legal
          and  financial  advisors  and  consideration  of  the   Company's
          liquidity and  operational requirements, concluded  that pursuing
          the proposed investment described below was in the best interests
          of the Company.

               The Company has entered into a non-binding  letter of intent
          with  an  investor  that  proposes  to  invest  $50  million   by
          purchasing  from  the  Company  a  combination  of   exchangeable
          convertible  preferred stock  and senior  convertible debentures.
          The  preferred stock  and debentures  would  be convertible  into
          common stock at a price equal to the market price of the stock on
          the date  on which  management and the  investor established  the
          terms  of  the  letter  of  intent.   Upon  consummation  of  the
          transaction  the investor would own securities convertible into a
          substantial majority of the Company's outstanding stock and would
          have  immediate control  of  the  Board.   The  Company has  also
          agreed, subject to the  Board's ability to satisfy its  fiduciary
          duties, to a "no shop" provision which expires on April 13, 1997.
          In the event  that the Company breaches that  provision or enters
          into a definitive agreement with the proposed investor and elects
          not to complete the transaction,  the Company would pay a breakup
          fee of $2.5 million.  

               The American Stock Exchange has advised the Company that the
          proposed transaction does not require  stockholder approval under
          applicable Exchange  rules and  that the  terms  of the  proposed
          series  of Preferred  Stock do  not violate  Exchange rules  with
          respect to stockholder voting rights.  GKM will be asked to issue
          a fairness  opinion that the  proposed investment is fair  to the
          Company from a financial point of view.  

               The proposal is subject to substantial conditions, including
          the satisfactory completion by the investor of  its due diligence
          and  the negotiation  and execution  of  a mutually  satisfactory
          definitive  agreement.   There  can  be  no  assurance  that  the
          proposed transaction will be consummated or, if consummated, that
          it will be on the terms and  conditions described above, or as to
          the timing or impact on  the Company of consummating the proposed
          transaction.  In  the event that the proposed  transaction is not
          consummated,  there can  be no  assurance that  the  Company will
          obtain the  $6 million  of additional  financing required  by the
          December 6, 1996  amendment to its senior loan  agreement or that
          cash  generated from  operations will be  sufficient to  fund the
          Company's  continued   operations.     The  failure   to  receive 
          additional financing  may have a  material adverse effect  on the
          Company's   business,   financial   condition   and  results   of
          operations.   This summary  of the proposed  transaction contains
          various forward-looking statements and information that are based
          on management's  beliefs  as  well as  assumptions  made  by  and
          information currently available  to management.   Such statements
          are subject to  various risks and uncertainties,  including those
          described  in this  paragraph  and  under  the  caption  "Forward
          Looking Information  May  Prove Inaccurate"  below,  which  could
          cause  actual results  to  vary  materially  from  those  stated.
          Reference  is made to  the press release  filed as Exhibit  99 to
          this Form 10-K, which press release is incorporated  by reference
          herein.  

          INDUSTRY

               THE TOY INDUSTRY

               According to the Toy Manufacturers of America, Inc. ("TMA"),
          an  industry trade  group,  total  domestic  shipments  of  toys,
          excluding video games  and accessories, were approximately  $13.9
          billion in 1996.  According to the TMA, the United States  is the
          world's largest toy market, followed by Japan and Western Europe.
          The Company estimates  that the three largest  U.S. toy companies
          in 1996,  Mattel, Inc.  ("Mattel"), Hasbro,  Inc. ("Hasbro")  and
          Tyco  Toys, Inc. ("Tyco"), collectively were responsible for less
          than half of total domestic toy shipments in 1996.   In addition,
          hundreds  of  smaller   companies  compete  in  the   design  and
          development  of  new  toys,  the  procurement  of  licenses,  the
          improvement  and expansion of  previously introduced products and
          product lines and the marketing and distribution of toy products.

               Many factors influence the success of a given toy or product
          line including product  design, play  value, pricing,  marketing,
          in-store exposure and product availability.  While the success of
          some toy categories vary, other categories generally perform well
          from year to  year.  The  perennial best sellers, which  form the
          backbone  of the  toy  business,  are referred  to  as "core"  or
          "staple"  toys.  Products  with relatively short  life cycles are
          referred  to  as  "fad"  or  "promotional"  items.    Along  with
          providing opportunities for fun and  learning, toys traditionally
          mirror  scientific progress,  changes  in  social  attitudes  and
          topical  customs and values  from the adult  world.  Many  of the
          toys  which  garner   the  most  attention  reflect   the  latest
          technological  advances, incorporate  characters made  popular in
          other mediums or are innovative extensions of core products.

               Toy  production  is  a  labor  intensive  process  requiring
          molding and shaping  or cutting and sewing, coloring, painting or
          detailing,  assembling,  inspecting, packaging  and  warehousing.
          Management believes  that the  substantial majority  of the  toys
          sold in the  U.S. are manufactured, either  in whole or in  part,
          overseas where  labor rates are  comparatively low.   The largest 
          foreign producer markets are China and, to a lesser extent, other
          countries in the Far East.   Most foreign production is performed
          by independent contractors which utilize tools, molds and designs
          provided by  U.S. toy  companies and  which manufacture  products
          under   exclusive   contracts.     While   foreign  manufacturing
          operations  generally have  relatively  inexpensive labor  costs,
          such  operations  require   greater  lead  times  than   domestic
          manufacturing  and  also  result   in  greater  shipping   costs,
          particularly for larger toys.  The design, production and sale of
          toy products in the U.S. are subject to various regulations.  See
          "Business - Regulation."

               Toy manufacturers  sell their  products  either directly  to
          retailers or to  wholesalers who carry the product  lines of many
          manufacturers.   There  are thousands  of retail  outlets in  the
          United States which sell toys  and games.  These outlets include:
          small,  independent toy  stores; large  toy specialty  retailers;
          general merchandise discount chains; department, drug and variety
          stores;  gift  and novelty  shops;  price  clubs and  mail  order
          catalogues.  Despite the broad  number of toy outlets, retail toy
          sales  have  become  increasingly  concentrated through  a  small
          number of  large chains,  such as Toys  "R" Us,  Inc. ("Toys  "R"
          Us"),  Wal-Mart  Stores,  Inc.  ("Wal-Mart"),  Kmart  Corporation
          ("Kmart")  and Target Stores,  Inc., a division  of Dayton-Hudson
          Corp.  ("Target"), which generally  feature a large  selection of
          toys,  some  at  discount  prices,  and  seek  to  maintain  lean
          inventories  to   reduce  their   own  inventory   risk.     This
          concentration  has tended to favor larger manufacturers which are
          able  to offer  these retail  chains  broader product  offerings,
          higher   levels  of  advertising   and  marketing   support,  and
          consistent  product support  through electronic  data interchange
          and  just-in-time delivery programs.   The Company  believes that
          the leading toy retailers desire to have a greater number of  toy
          suppliers which offer a variety of quality, branded product lines
          and which  have the financial strength to  support the retailers'
          product distribution requirements.  

               While toys are  sold year round,  toy industry retail  sales
          are heavily weighted toward the fourth quarter when many toys are
          purchased as  holiday gifts.   Each calendar  year begins  with a
          major international toy fair held in  Hong Kong in the first week
          in January.  This trade show is expanded and repeated in New York
          in the middle of February.   During the January/February  period,
          additional toy fairs are held in London, Paris, Milan,  Nuremberg
          and Valencia.  The toy fairs allow manufacturers to display their
          current lines and begin the process of generating purchase orders
          for the  important holiday  season.  Due  to the  seasonality and
          long  lead times required for foreign production, retailer buying
          activity tends to significantly lead production and shipment.  

               Licensing is a major influence on the toy industry affecting
          virtually all product categories.   Licensing is the business  of
          leasing the right to use a legally protected name, graphic, logo,
          saying or  likeness in conjunction  with a product,  promotion or 
          service.  Licensing is usually accomplished by a formal agreement
          between  the  owner  or  agent  of  the  licensed  property  (the
          licensor)  and the prospective licensee and typically defines the
          limits of  the license,  the standards to  be maintained  and the
          compensation (royalties) to be paid the licensee.  

               PLASTIC DECORATIVE HOLIDAY PRODUCTS INDUSTRY

               Plastic decorative holiday products, such as  Santa Clauses,
          snowmen, pumpkins, and Easter baskets,  and lighted home and lawn
          decorative  items,  generally  are  sold  through  retail outlets
          including  mass merchants, home  improvement chains and  lawn and
          garden chains.  While the decorative holiday products industry is
          generally highly fragmented  with no dominant market  leader, the
          Company believes that it has a leading market position in several
          of the product categories in which it participates.  

          PRODUCTS

               The  Company  produces and  sells over  300 items  which are
          grouped into four distinct product categories:  Ride-ons, Outdoor
          Activities and Games, Holiday Products and Girls and Boys Toys.  

               RIDE-ONS

               Big Wheel(R), an internationally recognized branded product,
          is  a three-wheeled, pedal-driven  ride-on targeted to  appeal to
          children  seven and  under and  has been  marketed in  the United
          States since 1970.   Big Wheels(R) are manufactured  in a variety
          of sizes  and  designs.    Power Drivers   products  are  battery
          operated  ride-on vehicles  that resemble  off-road and  domestic
          passenger vehicles.  These vehicles are targeted at children ages
          1  1/2 through seven  and are powered  by D Cell  or rechargeable
          batteries.  Power Drivers(TM) are  designed for either one or two
          passengers and  travel at speeds  ranging from one to  five miles
          per hour.  Several models travel  in both forward and reverse and
          certain   models  are  designed  for  multi-surface  use  -  hard
          surfaces, grass and small hills.

               OUTDOOR ACTIVITIES 

               Snow  Works(TM)  winter products  consist of  plastic sleds,
          toboggans, snowboards  and  saucers that  come  in a  variety  of
          styles, sizes and  colors.  While considered toys,  they are also
          distributed  in the  traditional sporting  goods  market and  are
          targeted  to the  toddler to  teen age  groups.   Water Works(TM)
          spring  and summer  products include  above  ground pools,  water
          slides  and smaller  plastic wading  pools  targeted to  toddlers
          through adult groups and plastic sand boxes targeted to children.
          Crocodile  Mile(R) water  slides, long  plastic  mats over  which
          water  is run,  are targeted  to  the five  to  teen age  groups.
          Seasonal toys also include spring and summer items such as T-ball
          sets, junior golf sets, plastic slides and other outdoor  plastic
          toys.   The product  lines in this  SBU generally  favor domestic 
          production  where the  Company  can  take  advantage  of  weather
          conditions which stimulate reorder business.

               HOLIDAY PRODUCTS

               This family of  highly decorated plastic products  come in a
          range of  colors,  styles and  sizes  for three  major  holidays:
          Easter, Halloween and  Christmas.  These products  include Easter
          baskets  and bunnies, Halloween  pumpkin baskets,  scarecrows and
          ghosts, and Christmas nativity scenes, Santa Clauses, snowmen and
          outdoor candles.  Certain of  these products are illuminated.  In
          1996, the Company introduced Light Toppers(R) brand Halloween and
          Christmas decorations, an innovative new way to decorate walkways
          and trees.

               GIRLS AND BOYS TOYS

               BOYS TOYS.   Empire's boys  toy lines consist of  Buddy L(R)
          vehicles, Buddy L(R) preschool products and Real Bugs(TM).  Buddy
          L(R)  vehicles consist  of a  wide variety  of plastic  and metal
          cars,  trucks,  airplanes  and  helicopters   in  multiple  sizes
          featuring electronic  voice, lights,  sounds and  in some  models
          motorization.  The  Company recently introduced Record 'N Play, a
          new Buddy L(R)  vehicle category which enables  young children to
          record  their own  sound effects  and rescue  scenarios.   In the
          preschool category, the Company recently introduced an assortment
          of  Big Bruiser Adventure Playsets which combine vehicles pulling
          trailers,  drivers and animals.   Real Bugs(TM) is  a new line of
          five  items of  toy bugs  of various  shapes, sizes  and features
          which contain replaceable simulated blood and guts fluid  and are
          designed to appeal to young boys.  

               GIRLS  TOYS.    Grand  Champions(R) is  a  branded  line  of
          collectible horses  and accessories which  includes realistically
          sculpted and detailed  horses.  The  Grand Champions(R) line  has
          been offered by the Company for nine years, and has grown through
          introductions   of  new  breeds,   poses,  colors,  features  and
          packaging.   The Feed N' Nuzzle(TM) collection features realistic
          stallions, mares and foals that  eat and nuzzle like live horses.
          Fantasy Fillies(TM)  is  a line  of  colorful horses  which  were
          introduced at  the 1996 New York  Toy Fair.  Unicorn  and Pegasus
          Fantasy Fillies(TM) have long manes and tails while Star Prancers
          have sparkling  lights on their  manes which can be  activated by
          pulling on their reins.

          STRATEGIC BUSINESS UNITS

               In  order to exploit  the available market  opportunities in
          each   of  the  Company's  four  major  product  categories,  the
          Company's  products are  managed through  two  strategic business
          units, each  of which has  a general manager accountable  for its
          discrete product  lines.   SBUs operate  across functional  lines
          within  the  Company  to  facilitate  the  design,   development,
          marketing, and  manufacturing of products within their SBUs.  The 
          SBU manager is supported by a direct team of employees as well as
          support  services  from  other   departments,  including  product
          development, sales  and manufacturing.  Management  believes that
          the  SBUs create  a  highly focused,  entrepreneurial environment
          within the  Company, and enable  each SBU to tailor  its products
          and  services to  the needs  of  major customers  and to  respond
          quickly   and   efficiently  to   changes   in   the  competitive
          environment.

          MARKETING AND SALES

               TOYS

               The  Company's toy products  are sold throughout  the world,
          with the  United States  representing approximately  86% of  1996
          sales.  The balance is sold primarily in Western Europe and South
          America.   In  the  United  States,  the Company's  products  are
          distributed directly  to large  retailers, including  independent
          toy stores,  toy specialty  retailers, general  merchandise chain
          stores,  department  stores,  gift and  novelty  shops  and other
          retail outlets and, to a  lesser extent, to wholesalers who carry
          the  product lines  of  many  manufacturers.    In  international
          markets, the Company's Far East produced items are sold primarily
          by  Tyco  Toys,  Inc.,  pursuant to  an  agreement  completed  in
          September  1996.  International  sales of the  Company's domestic
          products are made primarily through distributors and, to a lesser
          extent, through direct sales to retailers.  

               Although  the  Company  sells to  over  1,000  accounts, the
          Company's three largest  customers accounted for an  aggregate of
          approximately 54% of  its toy sales in  1996.  Sales to  Toys "R"
          Us,  Wal-Mart and  Kmart  accounted for  23%, 23%  and 9%  of toy
          sales, respectively,  in 1996;   23%, 15%  and 13%  of toy  sales
          respectively,   in  1995;  18%,   17%  and  11%   of  toy  sales,
          respectively,  in 1994. Of the Company's 1996 consolidated sales,
          including sales  of holiday products,  Toys "R" Us  accounted for
          18%, Wal-Mart  accounted for  24% and Kmart  accounted for  8% of
          such sales.  No other customer accounted for more than 10% of the
          Company's consolidated  sales in  those years.   The loss  of, or
          deterioration  of the Company's relationship with, one or more of
          the Company's  largest customers  would have  a material  adverse
          effect on the Company's business, financial condition and results
          of operations. 

               In general, the Company's major customers review its product
          lines  and product  concepts for  the upcoming  year at  showings
          beginning  in January  and February.   By  the end  of June,  the
          Company has historically received orders or order indications for
          a substantial majority  of its full  year's toy business.   As is
          customary  in the  toy industry,  these orders  generally  may be
          canceled  without  penalty   at  any  time  prior   to  shipment.
          Historically, the greatest proportion of shipments of products to
          retailers  occurs during  the third and  fourth quarters  of each
          year. 

               The Company markets its toys principally through a full-time
          sales and marketing staff that  covers most of the United States.
          In  addition,   the  Company   uses  several   independent  sales
          organizations  to serve selected  customers or territories.   The
          Company maintains sales  offices and showrooms  in New York  City
          and Hong Kong for its toy products, as well as a Hong Kong office
          to oversee the sourcing of foreign production.  

               Historically, the  Company's principal  mode of  advertising
          has been cooperative advertising.   Starting in 1995, the Company
          selectively expanded  its marketing budget  to include television
          advertising,  which   generally  focuses  on  the   promotion  of
          individual products, such  as the Big Wheelie(TM),  Real Bugs(TM)
          and Super Crocodile Mile(TM), which reinforce and strengthen core
          product lines.

               HOLIDAY PRODUCTS

               The  Company markets its  holiday items through  an in-house
          sales  force of full-time salaried employees and approximately 10
          independent  sales   organizations.    Senior   sales  management
          supervises   an  independent   sales  network,   with  management
          controlling the largest  accounts as house accounts.  The Company
          maintains sales  offices and showrooms  in New York City  for its
          holiday products along with its  toy business.  Holiday  products
          are sold to a national market of large retail store chains and to
          numerous other customers, including wholesalers, distributors and
          retailers.    The  Company's  marketing  strategy  also  reflects
          changes  in the retailing industry which have created significant
          new channels  of  distribution for  decorative holiday  products,
          such as home improvement and lawn and garden chains.

               Wal-Mart,   Target   and   Menard,   Inc.   accounted    for
          approximately  31%, 14% and  10%, respectively, of  the Company's
          holiday product sales in 1996.  No other holiday product customer
          accounted for more than 10%  of the Company's total holiday sales
          in 1996.  The loss  of any of these major customers could  have a
          material  adverse effect on  the Company's holiday  product sales
          and on the Company as a whole.

               The Company advertises its holiday items through cooperative
          advertising  allowances  to its  customers.   Management believes
          that  because the Company produces primarily staple products that
          have achieved  market acceptance,  it has been  able to  keep its
          advertising costs as percentage of holiday products sales low.  

          NEW PRODUCT DEVELOPMENT AND LICENSING

               Through  its  product  design  and  development  group,  the
          Company  regularly  refreshes,  redesigns  and  extends  existing
          product lines and develops new product lines.  Product design and
          development  are principally conducted by a group of professional
          designers  and engineers  employed by the  Company.   The Company
          will also  enter into licensing  agreements to utilize  the name, 
          character or  product of  a licensor  in its product  line.   The
          Company   generally  focuses  on  a  licensing  agreement  as  an
          extension  of one  of  its core  product categories.   Management
          recognizes  the   importance  of  licensing   and  continues   to
          conservatively  participate  in  this marketing  strategy.    The
          Company's  current  licenses include  certain  rights to  Harley-
          Davidson(R), Disney(R) characters, Chevrolet(R), Chrysler/Jeep(R)
          and Goodyear(R) trademarks.

               The Company devotes substantial  resources to product design
          and development.   During the  year ended  December 31, 1996  the
          Company spent approximately  $3.2 million in connection  with the
          design  and  development   of  products,  exclusive   of  royalty
          payments, as compared to approximately $3 million during 1995 and
          approximately $1.1 million during 1994.  The timing and extent of
          future research  and development  expenditures will  depend to  a
          significant extent  upon the  availability of  additional capital
          resources  and  the  Company's business  strategy.    See "Recent
          Developments."  

               Recent  efforts have  focused the  product  design group  on
          developing items  to be  sourced in the  Far East,  such as  Real
          Bugs(TM) and the  101 Dalmatians Sprinkler,  and are intended  to
          improve   the  Company's   profit   margins   and  decrease   new
          introductions to  the Tarboro facility  until existing operations
          are  fully integrated  and  functioning  satisfactorily.   Before
          tools, dies and molds for  new products are produced, the Company
          generally  prepares mock-ups of  such products for  exhibition to
          its  customers.   The decision  to include  a new product  and to
          build or have built the necessary tools, dies and molds generally
          requires  preliminary  acceptance  of the  new  product  by major
          customers.   With  respect  to  new  product  introductions,  the
          Company's  strategy is  to begin  production on  a limited  basis
          until  a  product's  initial  success  has  been  proven  in  the
          marketplace.  The  production schedule is  then modified to  meet
          demand.

               The Company uses licenses  with third parties to  permit the
          Company to manufacture and market toys based on  properties which
          have developed their own popular identity, often through exposure
          in   various  media  such  as  television  programs,  movies  and
          cartoons.  The Company focuses  on licensing agreements to extend
          its  core   product  categories.     Management  recognizes   the
          importance   of   licensing  and   continues   to  conservatively
          participate in this marketing strategy.  No license involved more
          than 5% of the Company s toy sales in 1996.  

               The Company makes selective use of independent toy designers
          and developers,  who  bring  products  to  the  Company  and  are
          generally paid a royalty on the net selling price of any products
          licensed by  the Company.   These  independent toy  designers may
          also create different products for other toy companies.  Sales of
          products developed by outside inventors were approximately 17% of
          toy sales and 14% of consolidated sales in 1996. 

          MANUFACTURING

               The  Company  has  substantial  domestic  manufacturing  and
          international sourcing  capabilities.  Approximately  72% of  the
          Company's consolidated  net sales  in 1996  were attributable  to
          products manufactured  in the  United States.   In  contrast, the
          products  of many toy  companies are principally  manufactured by
          third parties in the Far East.  The Company also has considerable
          experience in sourcing products  through the Far East, which  has
          enabled the Company  to develop extensive contacts  and expertise
          in  dealing  with foreign  sources  of production.    The Company
          evaluates  a  number  of  factors  when  determining  whether  to
          manufacture  domestically  or   source  through  the   Far  East,
          including the available lead time and shipping and labor costs.  

               DOMESTIC

               The  Company believes  that  its  1.2  million  square  foot
          manufacturing facility in  Tarboro, North Carolina is  one of the
          largest  plastic  toy  manufacturing  facilities  in  the  United
          States, and offers  a broad array of  manufacturing capabilities,
          including extrusion, vacuum, blow  and injection plastic  molding
          processes,   as  well  as   assembly,  sealing   and  warehousing
          operations.    The  Company has  concentrated  production  of its
          domestically manufactured products in the Tarboro facility.  

               In  February 1997, the Company terminated its month-to-month
          lease   on  a   factory  and   warehouse   facility  located   in
          Gloversville, New York where some of the Buddy L(R) products were
          manufactured.  The Company had previously decided not  to acquire
          the  Gloversville   facility  in  connection  with   the  Buddy L
          acquisition  and instead  decided to  integrate  certain Buddy  L
          production equipment into the Tarboro facility.  

               The  Company  expects  the machinery  and  equipment  at its
          Tarboro facility  to have  a relatively  high  level of  capacity
          utilization  during  peak  production  periods.    However,  such
          facility will  continue to  have substantial  additional capacity
          during  non-peak production periods, which may  be used to reduce
          demand  during peak  periods.   The  Company's ongoing  long-term
          capital  investment program for the Tarboro facility includes the
          purchase of new equipment, the reconditioning and refurbishing of
          machines and tools, and the rearrangement of  production flows in
          order to  optimize worker  efficiency  and plant  capacity.   The
          Company  invested  approximately  $4.2  million  in  the  Tarboro
          facility  in  1996.     Management  believes  these   steps  will
          ultimately yield additional  manufacturing efficiencies and  cost
          savings.   However, recoupment  of the Company's  expenditures on
          this modernization program  will require more than one  year, and
          no assurance can  be given as to  the timing of or  the Company's
          ability   to  achieve  any  level  of  utilization  or  increased
          productivity.  The timing and extent of any future investments in
          the Tarboro facility will depend to a significant extent upon the 
          availability of  additional capital  resources and the  Company's
          business strategy.  See "Recent Developments."  

               The  Company  bases  its  production  schedules  on customer
          orders, historical  trends, the  results of  market research  and
          current market  information.   The actual  shipments of  products
          ordered and the order cancellation rate are  affected by consumer
          acceptance  of the  product  line,  the  strengths  of  competing
          products, marketing strategies of retailers and  overall economic
          conditions.  Unexpected changes in  these factors can result in a
          lack of product availability or excess  inventory in a particular
          product line.   Accordingly, the Company closely  monitors market
          activity and adjusts production schedules accordingly.

               The Company manufactures its  products chiefly from  plastic
          resins.   The Company  purchases certain plastic  and non-plastic
          component parts  and accessories from various  sources, including
          several  located in  Asia.    Products  are  assembled,  painted,
          decorated and  packaged at  the Company's  facilities and  stored
          there for shipment.

               FOREIGN

               The Company  sources products from various  manufacturers in
          the Far East through its  facilities in Hong Kong.  Approximately
          40 manufacturers are utilized for  this purpose, with over 98% of
          this production taking place in China.  The Company' owns most of
          the tooling used in manufacturing its toys.  Items sourced by the
          Company  in the  Far East  generally  are sold  under letters  of
          credit  to   U.S.   and  international   customers.      However,
          approximately 22% of  the Company's foreign production  (based on
          cost)  is sold  in inter-company  transactions to  Empire  in the
          United States which in turn sells it to U.S. customers.  

               The   inability   to  obtain   its  products   from  foreign
          manufacturers because  of trade  restrictions, work stoppages  or
          otherwise, or a  material rise in tariffs, could  have a material
          adverse effect  upon the Company's business,  financial condition
          and results of operations.  

          RAW MATERIALS

               The   basic  raw   materials  used   by   the  Company   are
          petrochemical resin derivatives such as high density polyethylene
          and  high  impact  polystyrene.     Petrochemical  plastic  resin
          derivatives were  the single  largest raw  material component  in
          cost of goods  sold in 1996.  Costs  of petrochemical derivatives
          are affected  by demand and  supply as well  as the value  of the
          United  States dollar in relation to foreign currencies, and have
          been  subject to  volatility in  recent years.   There can  be no
          assurance as to the timing or extent to which the Company will be
          able  to  pass  on  any  raw  material  price  increases  to  its
          customers.    Due to  the time  lag between  the purchase  of raw
          materials and the sale  of finished goods, results of  operations 
          may be only partially affected in the period in which such prices
          change.   The Company does not enter  into any hedging or similar
          transactions with respect to its raw materials.

               In  1996,  the  Company obtained  approximately  54%  of its
          petrochemical derivatives  from  two    major  domestic  chemical
          companies  and  the  balance  from several  other  sources.   The
          Company generally does not have long-term supply contracts.   The
          Company  believes  that  an  adequate  supply   of  petrochemical
          derivatives is  available from existing and  alternate suppliers.
          There  can be  no  assurance,  however, that  there  will not  be
          disruptions in  the  availability  of  such supply.    The  other
          materials  necessary  to  the various  aspects  of  the Company's
          business are generally available in the marketplace from numerous
          suppliers.  

          COMPETITION

               The  toy industry  is highly  competitive, with  competition
          based  primarily on product design, promotion, price, quality and
          play value.   In recent  years, the toy industry  has experienced
          rapid  consolidation driven, in  part, by the  desire of industry
          competitors to offer a range of products across a broader variety
          of  categories.   The Company  competes with  several larger  toy
          companies, such  as  Mattel, Hasbro  and Tyco,  and many  smaller
          companies  in  the  design  and  development  of  new  toys,  the
          procurement   of  licenses,  the  improvement  and  expansion  of
          previously  introduced  products   and  product  lines  and   the
          marketing  and  distribution  of its  product.    The larger  toy
          companies, which generally have greater financial  resources than
          the Company,  have generally  pursued a strategy  of focusing  on
          core product lines.  Core product lines are those lines which are
          expected to be marketed for an extended period of time, and which
          historically  have provided relatively consistent growth in sales
          and profitability.   By focusing on core product  lines, such toy
          manufacturers have  been able  to reduce  their  reliance on  new
          product introductions  and  the associated  risk and  volatility.
          The  Company also competes with various foreign toy manufacturers
          and marketers.    Toy  manufacturers  such as  the  Company  also
          compete  with   recreational  products  and  services   that  are
          alternatives or substitutes  for toys, including video  games and
          computer software  entertainment products.   It is common  in the
          toy industry for companies to  market products which are  similar
          to products being successfully marketed by competitors.  Further,
          the introduction of new products and product lines by the Company
          makes its operations susceptible to the risks associated with new
          products, such  as production,  distribution and  quality control
          problems and the need to gain customer acceptance. 

               The  sale  of holiday  products  is also  competitive.   The
          primary competitive factors  in the sale of  holiday products are
          price,  design and  product  quality.    The  decorative  holiday
          products industry is generally highly fragmented with no dominant
          market  leader.   However, the  Company  believes that  it has  a 
          leading market position  in several of the  product categories in
          which  it participates and the Company is  not aware of any other
          major manufacturer with a significant market share in most of the
          product categories in which the Company participates.

          REGULATION

               The Company's  toys are  subject  to the  provisions of  the
          Consumer Product Safety Act, the Federal Hazardous Substances Act
          (including the  Federal Child  Protection and  Toy Safety  Act of
          1969)   and  the  Flammable  Fabrics  Act,  and  the  regulations
          promulgated thereunder.  The Consumer Product Safety Act  and the
          Federal  Hazardous  Substances Act  enable  the Consumer  Product
          Safety  Commission ("CPSC") to  exclude from the  market consumer
          products  that  fail  to comply  with  applicable  product safety
          regulations or otherwise create a substantial risk of injury, and
          articles that  contain excessive  amounts of  a banned  hazardous
          substance.   The  Flammable  Fabrics  Act  enables  the  CPSC  to
          regulate and enforce  flammability standards for fabrics  used in
          consumer products.

               In  addition, the  Company may  be  required to  give public
          notice  of any  hazardous or  defective products  and  to repair,
          replace or  repurchase any  such products  previously sold.   The
          Company is  also required to  report to the CPSC  any information
          which reasonably supports the conclusion that any of its products
          may be defective  or entail a  substantial risk of injury  to the
          public.   The Company is also subject to various state, local and
          foreign  laws  designed  to protect  children  from  hazardous or
          potentially hazardous products.  If any of the Company s products
          materially  contributing to its dollar volume of sales were found
          to be hazardous to  the public health and safety or  to contain a
          defect  which created a  risk of injury  to the public,  it could
          have  a  material  adverse  effect  on  the  Company's  business,
          financial condition and results of operations.  

                     The  CPSC  has  recently  requested  that the  Company
          provide  it with information  regarding specified products.   The
          Company does  not believe that  these products are  defective, or
          that any repair, replacement or repurchase will be required.  If,
          however, products contributing materially to the Company s dollar
          volume   of  sales  were   to  require  repair,   replacement  or
          repurchase,  the  Company s  business,  financial  condition  and
          results of operations could be materially adversely affected.

               The  Company maintains a  quality control program  to comply
          with  the various federal, state, local and international product
          safety requirements, as  well as to maintain  appropriate quality
          and reliability standards of its products.

               The Company uses paint and other raw materials classified as
          hazardous  substances and generates  waste in the  manufacture of
          its  products.   The  Company  is subject  to  federal and  state 
          regulations  in  the  emission,  storage  and  disposal  of  such
          materials.  

          TRADEMARKS AND PATENTS

               The Company believes that selective use of patent, copyright
          and  trademark  protection  is  significant   in  protecting  the
          Company's  rights   in  its  products  and  establishing  product
          recognition.   The Company has registered more than 60 trademarks
          in the U.S.,  including Big Wheel(R), Crocodile  Mile(R), Zig Zag
          Zoom(R), Grand Champions(R), Power Drivers(R) and Buddy L(R), and
          owns approximately 30 U.S. patents, including several relating to
          features of  its  Crocodile Mile(R)  water  slides.   Other  U.S.
          trademark  and patent applications are  pending.  The Company has
          also sought  and obtained  trademark protection  with respect  to
          certain of its product lines in selected countries outside of the
          United States in which such products are sold.

          EMPLOYEES

               At  January  20,  1997, the  Company  had  approximately 600
          employees in  the United  States approximately 100  of whom  were
          salaried, and approximately  40 employees in Hong Kong and China.
          This represents  a significant  reduction in  both full-time  and
          temporary  employees from  December  1996 levels  reflecting  the
          seasonality of  the Company's  business  and a  reduction in  the
          Company's  permanent work  force.   If required by  the Company's
          future operations, the  Company believes it could  supplement its
          work force through the recall of  hourly production employees and
          the hiring of temporary employees.   Two employees of the Company
          who work  in  the  Company's  button,  buckle  and  novelty  item
          business are covered  by a collective bargaining  agreement which
          expires on September 30, 1997.   The Company is seeking to effect
          a sale of such button,  buckle and novelty item business.   There
          can be no assurance  as to the timing,  terms or consummation  of
          any such sale transaction.   The Company generally considers  its
          employee relations to be good.

          OTHER

               The Company  also manufactures  and  sells apparel  buttons,
          buckles and novelty items for use in the garment industry.  While
          the Company  is seeking to  effect a sale of  such button, buckle
          and novelty item business,  there can be  no assurance as to  the
          timing, terms or consummation of any such sale transaction.  

          FORWARD-LOOKING INFORMATION MAY PROVE INACCURATE

               This   Annual   Report  contains   various   forward-looking
          statements and information, including  under the caption  "Recent
          Developments," that are based on  management's beliefs as well as
          assumptions  made  by  and  information  currently  available  to
          management,  including   statements  regarding   future  economic
          performance  and  financial  condition,  liquidity  and   capital 
          resources and  management's plans and  objectives.  When  used in
          this  document,  the  words  "expect," "anticipate,"  "estimate,"
          "believe,"  and  similar  expressions are  intended  to  identify
          forward-looking  statements.    Such  statements  are  subject to
          various  risks and uncertainties which could cause actual results
          to  vary materially  from those  stated.  Should  one or  more of
          these  risks  or uncertainties  materialize or  should underlying
          assumptions prove  incorrect actual  results may vary  materially
          from those anticipated,  estimated, expected or projected.   Such
          risks  and uncertainties include  the Company's ability  to close
          the   proposed   transaction   described   above  under   "Recent
          Developments,"  manage inventory  production and  costs, to  meet
          potential increases  or decreases  in  demand, potential  adverse
          customer  impact  due  to delivery  delays  including  effects on
          existing and future orders, competitive  practices in the toy and
          decorative   holiday  products   industries,  changing   consumer
          preferences  and risks associated with consumer acceptance of new
          product  introductions,  potential  increases  in  raw   material
          prices, potential  delays or production problems  associated with
          foreign sourcing of production and the impact of pricing policies
          including  providing  discounts and  allowances, reliance  on key
          customers, the seasonality of the Company's business, the ability
          of  the Company  to meet  existing financial  obligations  in the
          event   of  adverse  industry  or  other  developments,  and  the
          Company's ability  to obtain  additional capital  to fund  future
          commitments and  operations.  Certain  of these as well  as other
          risks  and uncertainties  are  described in  more  detail in  the
          Company's  Registration Statement  on Form  S-1  filed under  the
          Securities Act of  1933, Registration No. 333-4440.   The Company
          undertakes  no  obligation  to  update  any  such  factors or  to
          publicly  announce the  result of  any  revisions to  any of  the
          forward-looking  statements  contained herein  to  reflect future
          events or developments.  

          ITEM 2.   PROPERTIES.

          <TABLE>
          <CAPTION>
                                   BUSINESS            GENERAL CHARACTER
          LOCATION              USING PREMISES        AND USE OF PROPERTY
          --------              --------------        -------------------

          <S>                    <C>                  <C>
          OWNED:<F1>

          Tarboro, NC            Toy & Holiday        1,200,000 sq. ft. of
                                 Business             factory, warehouse
                                                      and office space

          Tarboro, NC            Toy Business/        24,000 sq. ft. of
                                 Button               factory space

          LEASED: 

          Gloversville, NY<F5>   Toy Business         636,000 sq. ft. of
                                                      warehouse and factory
                                                      space

          New York, NY           Toy & Holiday        29,000 sq. ft. of
                                 Business             showroom space<F4>

          Delray Beach, FL       Executive Offices    16,000 sq. ft. office
                                                      space

          Hong Kong              Toy Business         2,600 sq. ft. office
                                                      space

          Hong Kong              Toy Business         1,200 sq. ft.
                                                      showroom

          Hong Kong              Toy Business         Warehouse space

          New York, NY           <F3>                 3,500 sq. ft.
                                                      showroom

          New York, NY           Toy Business/        3,000 sq. ft. sales
                                 Buttons              and distribution 
                                                      facility

          St. Louis, MO          <F2>                 100,000 sq. ft.
                                                      warehouse space

          <FN>
          <F1>  
          The real property  owned by the  Company is  subject to liens  in
          favor of its senior lenders.  

          <F2>
          Marchon  leased this  property from an  affiliate of  a director.
          This facility has not been  occupied by the Company since Marchon
          moved operations to  the main Tarboro plant in  the first quarter
          of 1995.   There is currently  a dispute between the  Company and
          the landlord  regarding the lease  and there can be  no assurance
          that the Company will not be obligated for the lease payments.

          <F3>
          This location is vacant.

          <F4>
          Approximately 11,000 square feet of the location is sub-leased.

          <F5>
          The lease on this location was terminated in February 1997.

          </FN>
          </TABLE> 

               In  the  opinion  of   management,  the  Company's   various
          properties used in operations are generally in good condition and
          adequate for the purposes for which they are utilized.  

          ITEM 3.   LEGAL PROCEEDINGS.

               INTELLECTUAL  PROPERTY  LITIGATION.     George  Delaney  and
          Rehkemper I.D.,  Inc. v. Marchon,  Inc., is an action  pending in
          the Circuit Court of  Cook County, Illinois, which was  commenced
          on  December 3, 1990, arising from a business arrangement between
          the  plaintiffs  and  Marchon, alleging  an  interest  in one  of
          Marchon's products.  On November 22, 1991, the trial  court judge
          issued  an  opinion  and  dismissed  plaintiff's  complaint  with
          prejudice.   Plaintiffs appealed and,  on September 23, 1993, the
          Appellate Court reversed the dismissal  and remanded the case for
          further proceedings.    The plaintiffs  have received  permission
          from the court to file  an amended complaint against the Company.
          Although the Company believes it has meritorious defenses against
          the complaint when  filed, the Company is unable at  this time to
          determine the extent of its financial exposure.  

               On  August 4, 1992,  a patent infringement  action was filed
          against Marchon  and  Toys  "R" Us,  entitled  Dennis  Merino  v.
          Marchon, Inc.  Damages were  originally determined by the jury to
          be $175,802.  Subsequently, the Court overturned the jury verdict
          in  part.   The Court  then  entered an  amended judgment,  which
          included prejudgment interest  in the amount of  $33,472; damages
          in   the  amount  of  $112,956;  Merino's  expenses,  which  were
          eventually found to  be $39,336;  and an  injunction against  the
          manufacture, use or  sale in the United States  of Marchon s Surf
          City and Super  Surf Slide Waterslides or any  waterslides merely
          colorably different  therefrom, by Marchon  and Toys "R" Us.   On
          June 3, 1994,  Merino filed a Notice  of Appeal on the  issues of
          whether Marchon's Crocodile  Mile(R) and Super  Crocodile Mile(R)
          waterslides  infringe  plaintiff s  patent.   On  June  17, 1994,
          Marchon cross-appealed on  the issues of invalidity,  patent non-
          use,  non-infringement of  the  Surf City  and  Super Surf  Slide
          waterslides and the scope of the injunction.  On August  5, 1994,
          the court entered an order granting Marchon a stay of enforcement
          of  the  judgment pending  appeal.    Empire's  present and  past
          Crocodile  Mile(R) waterslides were found non-infringing, and the
          two products  alleged to be  infringing  are no  longer marketed.
          On January 16, 1996, the U.S. Court of Appeals affirmed the lower
          court's  finding.    In  August  1996,  the  Company  paid Merino
          $198,767 in full satisfaction of the amended judgment.

               ENVIRONMENTAL MATTERS.  CLR Corporation ("CLR"), a 75%-owned
          subsidiary  of  the  Company,  is   alleged  by  the  EPA  to  be
          responsible for disposal activities of two former subsidiaries at
          two  Superfund  sites,  located in  Southington,  Connecticut and
          Bennington,   Vermont.    CLR   is  among   numerous  potentially
          responsible parties identified by the EPA in connection with each
          site.   The Company intends  to vigorously contest each  of these
          matters.   

               On  or about  May 28, 1996,  a  complaint was  filed in  the
          United  States  District   Court  for  the  Middle   District  of
          Pennsylvania  in a Superfund  lawsuit captioned United  States of
          America  v. Keystone Sanitation Company, Inc., et al., and naming
          as a third-party defendant, among 178 others, Empire of Carolina,
          Inc.,  as a  successor  to  or d/b/a  or  f/d/b/a Isaly  Klondike
          Company.  The complaint also  names the Hanover Klondike  Company
          (a predecessor  by merger to Isaly Klondike),  Isaly Klondike and
          Good Humor Corporation (as a  successor to Isaly Klondike).  This
          Superfund suit seeks  recovery of clean-up costs  associated with
          the Keystone Sanitation site in Pennsylvania.  The Isaly Klondike
          Company  is alleged  to have sent  materials to the  site.  Isaly
          Klondike  and  Empire sold  certain  assets  to  an affiliate  or
          subsidiary  of Good  Humor Corporation  in 1993.    The complaint
          seeks  relief under CERCLA and its Pennsylvania state equivalent,
          the Pennsylvania Hazardous  Site Clean-Up Act, claiming  that all
          of  the third-party defendants are liable directly as potentially
          responsible parties and/or in contribution for the costs incurred
          by  the third-party plaintiffs  in investigation and  cleaning up
          the Keystone Site.   The  Company intends  to vigorously  contest
          this matter.  

               The  Company may  be  subject  to  various  other  potential
          environmental  claims   by  the   EPA  and   state  environmental
          regulatory authorities with respect to  other sites.  Other  than
          the  Keystone Sanitation  matter, neither the  EPA nor  any state
          environmental regulatory authorities have initiated or threatened
          litigation regarding  any of  these sites  to  date.   It is  the
          Company s policy to accrue remediation costs  when it is probable
          that such costs will be incurred  and when they can be reasonably
          estimated.  As of December 31, 1996, the Company had reserves for
          environmental liabilities of  approximately $500,000.   Estimates
          of costs of future remediation  are necessarily imprecise due to,
          among other  things, the  allocation of  costs among  potentially
          responsible parties.   Although  it is  possible that  additional
          environmental  liability related to these matters could result in
          amounts  that  could  be  material  to  the  Company s  business,
          financial  position  and  results  of  operations,  a  reasonably
          possible range of such amounts cannot presently be estimated.

               PRODUCT  LIABILITY  MATTERS.   Due  to  the  nature  of  its
          business, the Company at any particular time  is a defendant in a
          number of  product liability  lawsuits involving personal  injury
          allegedly  related  to the  Company's  products.   Many  of these
          claims allege damages  for injuries suffered from the  use of the
          Company s  products.    Typical  product  liability  claims might
          include allegations of failure to warn, design defects or defects
          in  the manufacturing  process.    While  the  Company  maintains
          product  liability insurance, no assurance can be given that such
          insurance  will cover all such  product liability claims, that an
          insurer will seek  to deny or limit  coverage or that  an insurer
          will be solvent at the time of any covered loss.   Further, there
          can  be  no assurance  that the  Company will  be able  to obtain
          insurance coverage at  acceptable levels, costs and  coverages in 
          the future.  Successful assertion against the Company of one or a
          series of large uninsured claims, or of one or a series of claims
          exceeding any insurance  coverage, could have a  material adverse
          effect on the Company's business, financial condition and results
          of operations.   It is also  likely that, due  to deductible  and
          self-retention levels under the Company's insurance policies, the
          assertion in any given year of  a large number of claims  against
          the Company could have a similar effect on the Company.  

               TAX MATTERS.   On  November 13,  1996, the  Internal Revenue
          Service ("IRS") issued the Company a notice of an asserted income
          tax  deficiency in  the  amount  of $1.3  million.   The  alleged
          deficiency  relates to the  taxable year ended  December 31, 1993
          and  involves  the  disallowance  of   deductions  for  officers'
          compensation, country club  dues and a state  intangible tax paid
          by Empire on behalf of two former officers.  The Company  filed a
          petition in  U.S. Tax  Court on  February  7, 1997  asking for  a
          redetermination of  the asserted deficiency.  After the IRS files
          its answer in the case, the case will be forwarded to the Appeals
          division of the IRS.   Although the Company intends to vigorously
          contest the  proposed  tax  deficiency,  it is  not  possible  to
          determine the outcome of this dispute at this time.

               CERTAIN OTHER  MATTERS.  Marvin  Smollar, a director  of the
          Company, is the defendant in a separate suit filed by the Company
          in January 1997 which seeks to enforce a certain guarantee by Mr.
          Smollar  of debt  owed  to  the Company  by  555 Corporate  Woods
          Parkway,  Inc.   Mr. Smollar  has denied  the allegations  in the
          Company's complaint.  On February 24, 1997, Mr. Smollar commenced
          an  action in  the Circuit  Court of  Palm Beach  County, Florida
          captioned Marvin Smollar v. Empire of Carolina, Inc. claiming (a)
          breach  of  his employment  agreement,  (b) breach  of  a Marchon
          phantom stock plan agreement and  (c) breach of an oral agreement
          to   pay  relocation  expenses,  and  seeking  injunctive  relief
          enjoining the Executive Committee of the Board of Directors  from
          taking certain actions.  Mr.  Smollar's claims arise in part from
          his termination as  President and Chief Operating  Officer of the
          Company in January 1997.  The complaint seeks unspecified damages
          in excess of  $1 million in respect of  his employment agreement,
          certain amounts alleged to be owed  by reason of such stock  plan
          and  relocation  expenses,  and  an  injunction  prohibiting  the
          Company  from  utilizing  the  Executive   Committee  in  certain
          circumstances.   The Company  has not yet  filed its  response to
          such  complaint.   The Company believes  that it  has meritorious
          defenses against Mr. Smollar's claims and intends to contest such
          allegations.  

               ROUTINE MATTERS.  In addition, the Company is  involved from
          time  to time in  routine litigation incidental  to its business.
          Although no assurance can  be given as to the  outcome or expense
          associated with  any of  these routine  proceedings, the  Company
          believes that none of such proceedings, either individually or in
          the  aggregate,  will  have  a  material  adverse  effect  on the
          financial condition of the Company. 

          ITEM 4.   SUBMISSIONS OF MATTERS TO A VOTE OF SECURITY HOLDERS.

               None. 

                                     PART II

          ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
                    STOCKHOLDER MATTERS.

          <TABLE>

               The common  stock of the  Company, par value $.10  per share
          ("Common Stock"), is listed on  the American Stock Exchange under
          the symbol EMP.   The following table sets  forth, for the fiscal
          quarters indicated, the  high and low sale prices  for the Common
          Stock on the American Stock Exchange.

          <CAPTION>

          Quarter                 1996                    1995
          -------         -------------------      ------------------
                           High         Low         High         Low
                         ------       ------       ------       ------
          <S>            <C>          <C>          <C>          <C>
          1st            $12.25       $ 6.88       $12.88       $6.50
          2nd             15.00        11.88        12.13        8.50
          3rd             12.13         3.56        11.50        7.88
          4th              6.81         3.75         9.75        6.00

          </TABLE>

               As of  March 14,  1997, the number  of holders of  record of
          Common Stock was approximately 2,000.  

               The Company has not paid any cash dividends since 1990 and
          does not anticipate paying cash dividends in the foreseeable
          future.  The Company's current policy is to retain earnings to
          provide funds for the operation and expansion of its business and
          for the repayment of indebtedness.  Any determination in the
          future to pay dividends will depend upon the Company's financial
          condition, capital requirements, results of operations and other
          factors deemed relevant by the Company's Board of Directors,
          including any contractual or statutory restrictions on the
          Company's ability to pay dividends.  The Company's bank facility
          does not restrict the payment of dividends by the Company;
          however, that agreement limits the dividends which Empire
          Industries, Inc. ("EII"), the Company's principal operating
          subsidiary, may pay to the Company.  Under the bank facility, EII
          may not pay dividends to the Company in excess of the lesser of
          $3.6 million or 30% of EII's cumulative net income (except for
          certain items specifically permitted for purposes other than the
          payment of dividends by the Company, such as the payment of
          taxes).  Such restrictions could limit the funds available for
          the payment of dividends by the Company.

          ITEM 6.   SELECTED FINANCIAL DATA. 

               Information with respect to this item will be included in an
          amendment to this Annual Report on Form 10-K filed with the
          Commission no later than April 15, 1997 in accordance with Rule
          12b-25 under the Securities Exchange Act of 1934, as amended.  

          ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                    CONDITION AND RESULTS OF OPERATIONS

               Information with respect to this item will be included in an
          amendment to this Annual Report on Form 10-K filed with the
          Commission no later than April 15, 1997 in accordance with Rule
          12b-25 under the Securities Exchange Act of 1934, as amended.  

          ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

               Information with respect to this item will be included in an
          amendment to this Annual Report on Form 10-K filed with the
          Commission no later than April 15, 1997 in accordance with Rule
          12b-25 under the Securities Exchange Act of 1934, as amended.  

          ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                    ACCOUNTING AND FINANCIAL DISCLOSURE.

               None. 


                                   *      *      *

               The information with respect to Items 6, 7 and 8 (including
          related exhibits and schedules) of Part II of this Annual Report
          on Form 10-K are the subject of a Form 12b-25 dated March 31,
          1996 filed by the Company with the Commission, which filing is
          hereby incorporated by reference.  The information set forth
          herein should be read in conjunction with the financial and other
          information responsive to Items 6 through 8 (including related
          exhibits and schedules) of Form 10-K, which the Company has
          undertaken to file with the Commission as soon as reasonably
          practicable and no later than April 15, 1997.     

                                       PART III

          ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

               Information with respect  to this item will be  set forth or
          incorporated by reference in an  amendment to this Annual  Report
          on Form  10-K filed with the  Commission no later than  April 30,
          1997.

          ITEM 11.  EXECUTIVE COMPENSATION.

               Information with respect  to this item will be  set forth or
          incorporated  by reference in an  amendment to this Annual Report
          on  Form 10-K filed  with the Commission no  later than April 30,
          1997.

          ITEM 12.  SECURITY  OWNERSHIP OF  CERTAIN  BENEFICIAL OWNERS  AND
                    MANAGEMENT.

               Information with respect  to this item will be  set forth or
          incorporated by reference  in an amendment to this  Annual Report
          on Form  10-K filed with the  Commission no later  than April 30,
          1997.

          ITEM 13.  CERTAIN RELATIONSHIPS AND TRANSACTIONS.

               Information with respect  to this item will be  set forth or
          incorporated by reference in  an amendment to this  Annual Report
          on Form  10-K filed with the  Commission no later than  April 30,
          1997. 

                                       PART IV

          ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS  ON
                    FORM 10-K.

          (a)  Documents filed as a part of this Report.

               (1)  Financial Statements.  Information with respect to this
                    item will  be included in  an amendment to  this Annual
                    Report on Form 10-K filed  with the Commission no later
                    than  April 15,  1997 in  accordance  with Rule  12b-25
                    under the Securities Exchange Act of 1934, as amended. 

               (2)  Financial  Statement   Schedules.     Information  with
                    respect to this  item will be included  in an amendment
                    to this  Annual  Report on  Form  10-K filed  with  the
                    Commission no later  than April 15, 1997  in accordance
                    with Rule 12b-25  under the Securities Exchange  Act of
                    1934, as amended.  

               (3)  Exhibits filed as part of this Report:

          <TABLE>
          <CAPTION>

          EXHIBIT
          NO.                        DESCRIPTION
          -------                    -----------

          <S>       <C>
          2.1       Stock Purchase Agreement,  dated July 29, 1988,  by and
                    among  Clabir,  Clabir  Corporation  (California),  HMW
                    Industries, Inc. and Olin Corporation.<F2>

          2.2       Agreement and Plan of Merger, dated as of November  14,
                    1989,  between AmBrit,  Inc. ("AmBrit")  and  Empire of
                    Carolina,  Inc.  (the "Company"),  including  amendment
                    thereto, dated as of December 4, 1989.<F3>

          2.3       Agreement  and Plan of Merger, dated as of November 14,
                    1989,  by  and among  the  Company, Clabir  Corporation
                    ("Clabir")  and  CLR Corporation,  including  amendment
                    thereto, dated as of December 4, 1989.<F3>

          2.4       Sale  and Purchase  Agreement between  the Company  and
                    Cargill, Incorporated, dated September 30, 1992.<F5>

          2.5       Purchase Agreement  among Conopco,  Inc., the  Company,
                    The Isaly Klondike  Company, Inc.,  The Isaly  Company,
                    Popsicle Industries,  Ltd., Ice  Cream Novelties,  Inc.
                    and Smith & O'Flaherty Limited, dated as of January 27,
                    1993.<F7> 

          2.6       Agreement and Plan of Reorganization, dated October 13,
                    1994,   by  and  among   the  Company,   Marchon,  Inc.
                    ("Marchon") and the stockholders of Marchon.<F9>

          2.7       Amended  and  Restated  Asset  Purchase Agreement  (the
                    "Asset Purchase Agreement") dated as of May 19, 1995 by
                    and  among   the  Company,  Buddy L   Inc.,  Debtor-in-
                    Possession  ("Buddy L") and Buddy L (Hong Kong) Limited
                    ("BLHK").<F14>

          2.8       Agreement  dated  June  2,  1995  amending  the   Asset
                    Purchase  Agreement, by and among the Company and Buddy
                    L and acknowledged and agreed to by BLHK.<F4>

          2.9       Second Amendment dated June  30, 1995 further  amending
                    the Asset Purchase Agreement.<F4> 

          2.10      Third Amendment dated July 7, 1995 further amending the
                    Asset Purchase Agreement.<F4>

          2.11      Agreement dated August 31, 1995, among the Company, CLR
                    Corporation, Clabir  Corporation, Olin  Corporation and
                    General Defense Corporation.<F16>

          3.1       Restated   Certificate   of    Incorporation   of   the
                    Company.<F4>

          3.2       First    Amendment   to    Restated   Certificate    of
                    Incorporation of the Company.

          3.3       Amended and Restated By-Laws of the Company.<F13>

          3.4       Certificate  of  Designation  of the  Series  B  Junior
                    Participating Preferred Stock <F18>

          4.1       Form of specimen certificate representing the Company's
                    Common Stock.<F1>

          4.2       Excerpts  from the  Company s  amended By-Laws  and the
                    Company's   Restated   Certificate   of   Incorporation
                    relating to rights  of holders of the  Company s Common
                    Stock.<F4>

          4.3       Form of 9% Convertible  Debentures, issued December 22,
                    1994.<F12>

          4.4       Form of Warrant Certificate of purchase common stock of
                    the Company, issued December 22, 1994.<F10>

          4.5       Rights  Agreement, dated  as  of  September  11,  1996,
                    between Empire  of  Carolina, Inc.  and American  Stock
                    Transfer  &  Trust  Company   as  Rights  Agent,  which
                    includes  (i)   as  Exhibit A  thereto   the  form   of
                    Certificate  of  Designation  of the  Series  B  Junior 
                    Participating  Preferred  Stock,   (ii)  as  Exhibit  B
                    thereto  the  form   of  Right  certificate   (separate
                    certificates  for the Rights  will not be  issued until
                    after the  Distribution Date)  and (iii)  as Exhibit  C
                    thereto    the    Summary   of    Stockholder    Rights
                    Agreement.<F18>

          9.1       Voting  Agreement,  dated  September 30,  1994,  by and
                    between  Halco Industries,  Inc.  ("Halco") and  Steven
                    Geller.<F9>

          10.1      Empire Industries,  Inc.  ("EII")  Incentive  Plan  for
                    1993. <F6>

          10.2      Corporate Incentive Plan for 1993.<F6>

          10.3      Stock Option  Agreement, dated  July 15,  1994, between
                    Steven Geller and the Halperin Group.<F9>

          10.4      Stock  Option Agreement,  dated July 18,  1994, between
                    the Company and Steven Geller.<F8>

          10.5      Stock  Option Agreement, dated  July 18,  1994, between
                    the Company and Neil Saul.<F8>

          10.6      Amended  and Restated  1994 Stock  Option  Plan of  the
                    Company.<F13>

          10.7      Empire of Carolina, Inc.  1996 Outside Directors  Stock
                    Option Plan.<F19>

          10.8      Empire of  Carolina, Inc. 1996  Employee Stock Purchase
                    Plan.<F19>

          10.9      Employment Agreement, dated July 15, 1994, by and among
                    the Company, EII and Steven Geller.<F8>

          10.10     Employment Agreement, dated July 15, 1994, by and among
                    the Company, EII and Neil Saul.<F8>

          10.11     Employment Agreement, dated  October 13, 1994,  between
                    the Company and Marvin Smollar.<F9>

          10.12     Settlement   and   Termination  Agreement   with   Neil
                    Saul.<F16>

          10.13     Stock Purchase  Agreement, dated  July 15,  1994, among
                    Steven Geller, Maurice A. Halperin, individually and as
                    custodian  for  the  benefit  of  Lauren  Halperin  and
                    Heather Halperin,  Carol A. Minkin, individually and as
                    custodian  for the benefit of Joshua Minkin and Rebecca
                    Minkin,   and  Halco   (the   Halperins  and   Minkins,
                    collectively, the "Halperin Group").<F9> 

          10.14     Redemption Agreement, dated September 30, 1994, between
                    the Company and the Halperin Group.<F12>

          10.15     Omnibus  Agreement, dated  September  30, 1994,  by and
                    among the  Halperin Group,  Steven Geller,  the Company
                    and EII.<F9>

          10.16     Stockholders' Agreement, dated October 13, 1994, by and
                    among Steven Geller, Marvin Smollar and Neil Saul.<F9>

          10.17     Investor s Rights Agreement, dated October 13, 1994, by
                    and  among the Company,  Marvin Smollar, Kar  Ye Yeung,
                    Tyler Bulkley and Harvey Katz.<F9>

          10.18     Stockholders' Agreement  dated October 13,  1994, among
                    Steven Geller, Marvin Smollar and Neil Saul.<F9>

          10.19     Debenture Purchase  Agreement, dated as  of December 2,
                    1994,  among  the  Company, WPG  Corporate  Development
                    Associates  IV  (Overseas), Ltd.,  Westpool  Investment
                    Trust PLC,  Glenbrook Partners, L.P.,  Eugene Matalene,
                    Jr., Richard Hockman, Weiss,  Peck & Greer, as  Trustee
                    under Nora E. Kerppola IRA, Peter B. Pfister and Weiss,
                    Peck & Greer, as Trustee under Craig S. Whiting IRA and
                    WPG Corporate  Development Associates IV,  L.P. (all of
                    such parties, other than the Company, collectively, the
                    "WPG Group").<F11>

          10.20     Registration Rights Agreement, dated as of December 22,
                    1994,   by  and  between   the  Company  and   the  WPG
                    Group.<F11>

          10.21     Shareholders' Agreement,  dated December  22, 1994,  by
                    and  among the  WPG Group,  Steven  Geller, Neil  Saul,
                    Marvin   Smollar   and    Champ   Enterprises   Limited
                    Partnership.<F11>

          10.22     Stock  Purchase Agreement,  dated  as  of December  22,
                    1994, between  WPG Corporate Development  Associates IV
                    (Overseas), Ltd. and Steven Geller.<F11>

          10.23     Asset Purchase Agreement, dated as of March 3, 1995, by
                    and among the  Company, Buddy L Inc. and  Buddy L (Hong
                    Kong) Limited.<F12>

          10.24     Bid  Protection Agreement, dated  as of March  3, 1995,
                    between the Company and Buddy L Inc.<F12>

          10.25     Assignment and Assumption  Agreement dated  as of  June
                    21, 1995 between the Company and EAC.<F4>

          10.26     Assignment dated as of May 22, 1995 between the Company
                    and Carnichi Limited.<F4> 

          10.27     Lease dated July 7, 1995 between Buddy L and EAC.<F4>

          10.28     Access Agreement dated as of July 7, 1995 between Buddy
                    L, BLHK, SLM, and Buddy L Canada Inc., and EAC.<F4>

          10.29     Assignment and Assumption of Lease  dated as of July 7,
                    1995 between Buddy L and EAC.<F4> 

          10.30     Form of  Subscription Agreement executed  in connection
                    with subscription  of Common Stock and  Preferred Stock
                    by WPG Corporate Development  Associates IV (Overseas),
                    L.P.,   Westpool   Investment  Trust   PLC,   Glenbrook
                    Partners,   L.P.,   and   WPG   Corporate   Development
                    Associates IV, L.P.<F4>

          10.31     Shareholders'  agreement   ("Shareholders'  Agreement")
                    dated December 22, 1994 among WPG Corporate Development
                    Associates   IV,   L.P.,  WPG   Corporate   Development
                    Associates IV (Overseas), Ltd., Weiss, Peck & Greer, as
                    Trustee  of Craig S. Whiting IRA, Peter Pfister, Weiss,
                    Peck &  Greer,  as  Trustee  of Nora  E.  Kerppola  IRA
                    Westpool Investment Trust,  PLC, Glenbrook Partners, L.
                    P., Steve Geller,  Neil Saul, Marvin Smollar  and Champ
                    Enterprises Limited Partnership.<F15>

          10.32     Amendment No. 1  to Shareholders Agreement dated  as of
                    April  10,   1995  among   WPG  Corporate   Development
                    Associates   IV,   L.P.,  WPG   Corporate   Development
                    Associates   IV   (Overseas),  Ltd.,   as   the  exempt
                    transferee of  WPG Corporate Development  Associates IV
                    (Overseas),   Ltd.,  certain   persons  identified   on
                    Schedule  I of  Amendment No.  1  to the  Shareholders'
                    Agreement, Steven  E. Geller  ("Geller"), Neil  B. Saul
                    ("Saul") and  The Autumn  Glory Trust,  a Cook  Islands
                    Registered   International  Trust   ("Trust")  as   the
                    permitted  transferee  of   Champ  Enterprises  Limited
                    Partnership. 

          10.33     Amendment No. 2  to Shareholders Agreement dated  as of
                    June   29,  1995   among   WPG  Corporate   Development
                    Associates   IV,   L.P.,  WPG   Corporate   Development
                    Associates   IV  (Overseas),   Ltd.,   as  the   exempt
                    transferee of  WPG Corporate Development  Associates IV
                    (Overseas),   Ltd.,  certain   persons  identified   on
                    Schedule  I of  Amendment No.  2  to the  Shareholders'
                    Agreement, Steven  E. Geller ("Geller"),  Neil B.  Saul
                    ("Saul") and  The Autumn  Glory Trust,  a Cook  Islands
                    Registered   International  Trust   ("Trust")  as   the
                    permitted  transferee  of   Champ  Enterprises  Limited
                    Partnership.<F4>

          10.34     Registration  Rights  Agreement  ("Registration  Rights
                    Agreement")  dated  as  of  December 22,  1994  by  and
                    between  Empire   of  Carolina,  Inc.,   WPG  Corporate 
                    Development   Associates   IV,  L.P.,   WPG   Corporate
                    Development Associates IV (Overseas),  Ltd., Weiss Peck
                    &  Greer, as Trustee under Craig  Whiting IRA, Peter B.
                    Pfister, Weiss,  Peck &  Greer, as  Trustee under  Nora
                    Kerppola  IRA,  Westpool   Investment  Trust  PLC   and
                    Glenbrook Partners, L. P.<F15>

          10.35     Amendment No. 1 to Registration Rights Agreement.<F4>

          10.36     Loan  and Security Agreement dated May 29, 1996 between
                    LaSalle  National   Bank  ("LaSalle"),   BT  Commercial
                    Corporation  ("BTCC")   and  EII,  with   exhibits  and
                    security instruments.<F17>

          10.37     First Amendment  to Loan  and Security Agreement  among
                    LaSalle, BTCC, Congress Financial Corporation (Central)
                    and EII, with exhibits.<F20>

          10.38     Consent  and  Second  Amendment to  Loan  and  Security
                    Agreement  among  LaSalle,   BTCC,  Congress  Financial
                    Corporation (Central) and EII.<F21>

          11*       Statement re Computation of per Share Earnings

          21        Subsidiaries of the Company.<F17>  

          23.1*     Consent of Deloitte & Touche LLP

          27*       Financial Data Schedule

          99        Press Release dated March 31, 1997 

          *    To be filed by amendment

          <FN>
          <FN1>
          Previously  filed as  an exhibit  to  the Company's  Registration
          Statement on Form S-1 (File No. 2-73208), dated July 13, 1981 and
          incorporated by reference.

          <FN2>
          Previously filed as an exhibit to Clabir's Current Report on Form
          8-K, dated December 23,  1988 (File No. 1-7769)  and incorporated
          by reference.

          <FN3>
          Previously  filed as  an exhibit  to  the Company's  Registration
          Statement on  Form S-4 (File  No. 33-32186),  dated November  17,
          1989 and incorporated by reference.

          <FN4>
          Previously filed as an Exhibit to the Company's Current Report on
          Form 8-K dated July 21, 1995, and incorporated by reference. 

          <FN5>
          Previously filed as an exhibit to the Company's Current Report on
          Form 8-K, dated October 6, 1992 and incorporated by reference.

          <FN6>
          Previously filed as an exhibit  to the Company's Annual Report on
          Form 10-K for  the year ended December 31,  1992 and incorporated
          by reference.

          <FN7>
          Previously filed as an exhibit to the Company's Current Report on
          Form 8-K, dated February 1, 1993 and incorporated by reference.

          <FN8>
          Previously filed as an exhibit  to the Company's Quarterly Report
          on Form 10-Q for the quarter ended June 30, 1994 and incorporated
          by reference.

          <FN9>
          Previously filed as an exhibit to the Company's Current Report on
          Form 8-K for September 30, 1994 and incorporated by reference.

          <FN10>
          Previously filed as an exhibit to the Company's Current Report on
          Form 8-K for December 22, 1994 and incorporated by reference.

          <FN11>
          Previously filed as an exhibit to Amendment No. 1 to Schedule 13D
          filed by the WPG Group,  dated December 23, 1994 and incorporated
          by reference.

          <FN12>
          Previously filed as an exhibit  to the Company's Annual Report on
          Form 10-K for the year  ended December 31, 1994 and  incorporated
          by reference.

          <FN13>
          Previously  filed  as  an  exhibit  to Amendment  No.  1  to  the
          Company's Annual Report on Form  10-K for the year ended December
          31, 1994 and incorporated by reference.

          <FN14>
          Previously filed as an exhibit to the Company's Current Report on
          Form 8-K for May 19, 1995 and incorporated by reference.

          <FN15>
          Previously filed as an exhibit to Amendment No. 1 to Schedule 13D
          filed  by  WPG  Corporate Development  Associates  IV,  L.P., WPG
          Private  Equity  Partners,  L.  P.,   WPG  Corporate  Development
          Associates  IV (Overseas),  L.P.,  WPG  Private  Equity  Partners
          (Overseas), L.P., Steven Hutchinson, Wesley Lang,  Peter Pfister,
          Craig  Whiting, Nora  Kerppola,  Glenbrook  Partners, L.P.,  Prim
          Ventures, Inc.,  Westpool Investment Trust PLC and  Weiss, Peck & 
          Greer with the Securities and Exchange Commission on December 23,
          1994, and incorporated by reference.

          <FN16>
          Previously filed as an exhibit  to the Company's Annual Report on
          Form 10-K for  the year ended December 31,  1995 and incorporated
          by reference herein.

          <FN17>
          Previously  filed as  an exhibit  to  the Company's  Registration
          Statement on Form S-1 for (Reg.  No. 333-4440) declared effective
          by the Commission on June  25, 1996 and incorporated by reference
          herein.

          <FN18>
          Previously filed as an exhibit to the Company's Current Report on
          Form  8-K for  September  12,  1996  and hereby  incorporated  by
          reference.

          <FN19>
          Previously filed as an appendix to the Company's definitive Proxy
          Statement  filed  with the  Commission  on  August  27, 1996  and
          incorporated by reference herein.

          <FN20>
          Previously filed as an exhibit to the Company's Current Report on
          Form  8-K for  December  11,  1996  and  hereby  incorporated  by
          reference.

          <FN21>
          Previously filed as an exhibit to the Company's Current Report on
          Form  8-K  for  February  7,  1997  and  hereby  incorporated  by
          reference.

          (b)  The following  reports on  Form 8-K have  been filed  by the
               Company  during the  last quarter  of the period  covered by
               this report:

                    Form  8-K filed  December 11,  1996  (filing the  First
                    Amendment to Loan and  Security Agreement among LaSalle
                    National  Bank,  BT  Commercial  Corporation,  Congress
                    Financial Corporation (Central)  and Empire Industries,
                    Inc., with exhibits) 

          (c)  The   exhibits  to  this  Form  10-K  appear  following  the
               Signature Page of this Form 10-K.

          (d)  Information with respect to this item will be included in an
               amendment to this Annual Report  on Form 10-K filed with the
               Commission  no later than April  15, 1997 in accordance with
               Rule 12b-25  under the Securities  Exchange Act of  1934, as
               amended.  
          </FN>
          </TABLE> 

          <PAGE> 

                                      SIGNATURES

               Pursuant to the  requirements of Section 13 or  15(d) of the
          Securities Exchange  Act of  1934, Empire of  Carolina, Inc.  has
          duly  caused  this report  to  be signed  on  its  behalf by  the
          undersigned, thereunto duly authorized, on March 31, 1997.

                                        EMPIRE OF CAROLINA, INC.

                                        By:   /s/ Steven Geller
                                             Chairman of the Board
                                             and Chief Executive Officer

               Pursuant  to the requirements of the Securities Exchange Act
          of 1934, this Report has been signed by the following  persons on
          behalf of the registrant  and in the capacities and  on the dates
          indicated.

          <TABLE>

          <S>                           <C>                 <C>
          /s/  Steven Geller            Chairman of the     March 31, 1997
          Steven Geller                 Board of Directors
                                        and Chief Executive
                                        Officer (Principal
                                        Executive Officer)


          /s/ Jeffrey Currier           Executive Vice      March 31, 1997
          Jeffrey Currier               President and Chief
                                        Financial Officer
                                        (Principal Financial
                                        and Accounting Officer)

          /s/  Marvin Smollar           Director            March 31, 1997
          Marvin Smollar

          /s/ Steven N. Hutchinson      Director            March 31, 1997
          Steven N. Hutchinson

          /s/ Eugene Matalene           Director            March 31, 1997
          Eugene Matalene

          Peter Pfister                 Director         

          <PAGE> 

                                  INDEX TO EXHIBITS

               The following exhibits are attached hereto.

          
</TABLE>
<TABLE>

          <S>       <C>
          3.2       First    Amendment   to    Restated   Certificate    of
                    Incorporation of the Company.
          99        Press Release dated March 31, 1997 

          
</TABLE>


                                                               EXHIBIT 3.2


                                      AMENDMENT

                                          TO

                        RESTATED CERTIFICATE OF INCORPORATION

                                          OF

                               EMPIRE OF CAROLINA, INC.


               EMPIRE  OF  CAROLINA,  INC.,  a  corporation  organized  and
          existing under  and by virtue  of the General Corporation  Law of
          the State of Delaware, does hereby certify:

               FIRST:   That on August 5,  1996, the Board of  Directors of
          said Corporation  duly adopted  the following  resolution setting
          forth  a  proposed  amendment  to  the  Restated  Certificate  of
          Incorporation of said Corporation, declaring said amendment to be
          advisable  and   recommending  such  amendment  for  adoption  by
          stockholders of said  Corporation.  The resolution  setting forth
          the proposed amendments is as follows:

                    RESOLVED,  that   Article  Eleventh  of   the  Restated
               Certificate of Incorporation  of this Corporation  is hereby
               amended by deleting  the phrase "eighty percent  (80%)" from
               the first sentence thereof and substituting the phrase "two-
               thirds (66 %)" therefor and inserting the phrase "(including
               for this purpose  directors who are  not present or  abstain
               from voting)" immediately after the phrase "of the directors
               then in office" in the first sentence thereof.

               SECOND:   That thereafter  such amendment  was approved  and
          adopted by the stockholders of  the Corporation at a meeting duly
          held on September 11, 1996.

               THIRD:  That  said amendment was duly  adopted in accordance
          with the provisions of Section 242 of the General Corporation Law
          of the State of Delaware.

               IN  WITNESS   WHEREOF,  this   Amendment  to  the   Restated
          Certificate  of  Incorporation  of Empire  of  Carolina,  Inc. is
          executed on behalf of the Company by its Chairman of the Board of
          Directors and attested  by its Secretary  as of  the 11th day  of
          September, 1996. 

                                         /s/ Steven Geller              
                                        Chairman of the Board of Directors

          Attest:

           /s/ Lawrence Geller
          Secretary


                                                            EXHIBIT 99


                             EMPIRE OF CAROLINA ANNOUNCES
                     1996 YEAR-END RESULTS, POTENTIAL FINANCING 

               DELRAY BEACH, FL, MARCH 31, 1997 -- Empire of Carolina, Inc.
          (AMEX: EMP) today announced that its net sales for the year ended
          December 31,  1996  were  $148.9 million  as  compared  to $153.7
          million for the  prior year.  The Company incurred  a loss before
          interest  and  taxes  of  $47.3  million.    This  loss  included
          nonrecurring and special charges of  $21.0 million.  The net loss
          after interest and taxes was $46.2 million.  For fiscal 1995, the
          loss before interest and taxes and net loss were $1.9 million and
          $4.5 million, respectively.

               The  $21.0  million   charge  is  comprised  of   previously
          disclosed restructuring  charges, nonrecurring  inventory charges
          and  the  write   down  of  certain   intangible  assets.     The
          restructuring charge  includes costs resulting from  the shutdown
          of  the Buddy L facility  in Gloversville,  NY, costs  related to
          staff  reductions and  other related  costs.   The  non-recurring
          inventory  charge   results   from   the   previously   announced
          difficulties encountered  during the  second half  of 1996.   The
          remaining charges are  the result  of the  Company's decision  to
          change the  mix of its  product lines to emphasize  higher margin
          products.

               As previously announced, the  Company had engaged investment
          bankers  to secure  the  additional  financing  required  by  the
          December 6,  1996 amendment to  its senior loan agreement  and to
          evaluate strategic alternatives for enhancing shareholder  value.
          The  Company  was   presented  with  a  variety   of  alternative
          transactions with potential investors, including sales of certain
          product  lines,  sales  of  certain  assets,  and  the  potential
          recapitalization  of the Company.  Each of these transactions was
          explored by  the Company  along with  its investment bankers  and
          advisors.

               The  Company  also announced  that  it entered  into  a non-
          binding letter of intent with an investor that proposes to invest
          $50  million by  purchasing  from the  Company  a combination  of
          exchangeable convertible preferred  stock and senior  convertible
          debentures.     The  preferred  stock  and  debentures  would  be
          convertible  into common  stock at  a price  equal to  the market
          price  of the  stock  on the  date  on which  management  and the
          investor established  the terms  of the letter  of intent.   Upon
          consummation of the transaction the investor would own securities
          convertible  into   a  substantial  majority   of  the  Company's
          outstanding stock and would have immediate control of the Board. 

               The   potential  transaction  is  subject  to  a  number  of
          substantial conditions, including satisfactory  completion of due
          diligence  by the  proposed  investor  and  the  negotiation  and
          execution of  a definitive  agreement.  The  Company can  give no
          assurance  that the  transaction  will  be  consummated,  or,  if
          consummated,  that  it  will  be  on  the  terms  and  conditions
          described  above.   In the  event  that this  transaction is  not
          consummated, there is no assurance that the Company will  obtain,
          by April 30, 1997,  the $6 million required by the  December 1996
          amendment to  its senior  loan agreement  or that  cash generated
          from   operations  will  be  sufficient  to  fund  the  Company's
          continued operations.

               Steven  Geller,  Chairman   and  Chief  Executive   Officer,
          commented,  "I  am  obviously   disappointed  in  our   financial
          performance   during  1996.     The  costs  resulting   from  the
          difficulties encountered  last year  were greater  than expected.
          We believe that the  proposed transaction would not only  provide
          us with working  capital to finance the  Company's operations, it
          would give us the ability to further  assure our customers of our
          ability   to  fulfill  their   orders,  fund  new   research  and
          development  projects, and focus on our goal of developing Empire
          into the next major player in the toy industry."

               Mr.  Geller   continued,  "We  believe   that  the  proposed
          transaction, which is  recommended by our investment  bankers, is
          the best  alternative for  Empire and its  shareholders.   We are
          working diligently to complete this transaction, and, although no
          assurances can  be given,  we are optimistic  that we  will close
          during April, 1997."

               This   press   release  contains   various   forward-looking
          statements and information that are based on management's beliefs
          as   well  as  assumptions  made  by  and  information  currently
          available to  management, including  statements regarding  future
          economic  performance  and  financial  condition,  liquidity  and
          capital resources, and  management's plans and objectives.   Such
          statements are subject  to various risks and  uncertainties which
          could cause actual results to vary materially from  those stated.
          Should one or  more of these risks or  uncertainties materialize,
          or  should underlying assumptions prove incorrect, actual results
          may vary materially  from those anticipated, estimated,  expected
          or projected.  Such risks and uncertainties include the Company's
          ability  to close the proposed transaction, the Company's ability
          to  manage inventory,  production and  costs,  to meet  potential
          increases  or decreases  in  demand, potential  adverse  customer
          impact due to delivery  delays including effects on  existing and
          future  orders, competitive practices  in the toy  and decorative
          holiday  products industries,  changing consumer  preferences and
          risks  associated  with  consumer   acceptance  of  new   product
          introductions,  potential  increases  in  raw  material   prices,
          potential delays  or production problems associated  with foreign
          sourcing  of  production  and  the  impact  of  pricing  policies
          including providing discounts  and allowances.  Certain  of these 
          as well  as other risks  and uncertainties are described  in more
          detail in the Company's Registration Statement  on Form S-1 filed
          under the Securities Act of 1933, Registration No. 333-4440.  The
          Company undertakes no obligation to update any such factors or to
          publicly  announce the  results of  any revisions  to any  of the
          forward-looking  statements contained  herein  to reflect  future
          events or developments.

               Empire of Carolina, Inc. designs, develops, manufactures and
          markets  a broad  range of  basic plastic  children's toys.   Its
          Holiday  products  Division   produces  and  markets   decorative
          seasonal  items   including  Christmas,   Halloween  and   Easter
          illuminated  products.   The Company's  full  line of  basic toys
          includes  the   Big  Wheel(R)   line  of   ride-on  toys,   Grand
          Champions(R)  collectible horses, Buddy L(R) cars and trucks, and
          Power Driver(R) ride-ons.

          <PAGE> 

          <TABLE>
          <CAPTION>
                      EMPIRE OF CAROLINA, INC. AND SUBSIDIARIES

                   CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS

                       (In Thousands, Except Per Share Amounts)


                                   Three Months Ended  Twelve Months Ended 
                                        December 31,        December 31, 
                                   ------------------  --------------------
                                   1996      1995      1996      1995

          <S>                      <C>       <C>       <C>       <C>
          NET SALES                $ 42,847  $ 61,404  $148,908  $153,744

          COST OF GOODS SOLD         50,322    46,383   133,464   111,905

          NONRECURRING INVENTORY 
          CHARGES                     1,860         0    12,185         0
                                   --------  --------  --------  --------

          GROSS PROFIT (LOSS)        (9,335)   15,021     3,259    41,839

          SELLING AND 
          ADMINISTRATIVE EXPENSES    16,043    10,178    41,751    36,183

          RESTRUCTURING AND OTHER 
          CHARGES                     1,303     6,451     8,800     7,550
                                   --------  --------  --------  --------

          OPERATING INCOME (LOSS)   (26,681)   (1,608)  (47,292)   (1,894)

          OTHER INCOME (EXPENSES): 

          Interest income, 
          dividends and net 
          realized gains                (21)       55        (5)      514

          Interest expense           (4,737)   (2,593)  (11,236)   (5,996)
                                   --------  --------  --------  --------  

            Total other income
              (expenses)             (4,758)   (2,538)  (11,241)   (5,482)
                                   --------  --------  --------  --------  

          INCOME (LOSS) BEFORE 
          INCOME TAXES              (31,439)   (4,146)  (58,533)   (7,376)
                                   --------  --------  --------  --------   
          INCOME TAX EXPENSE 
          (BENEFIT)                  (1,978)   (1,860)  (12,332)   (2,875)
                                   --------  --------  --------  --------  

          NET INCOME (LOSS)        $(29,461) $ (2,286) $(46,201) $ (4,501)
                                   ========  ========  ========  ========

          INCOME (LOSS) PER 
          COMMON SHARE             $  (3.98) $  (0.44) $  (7.89) $  (0.96)
                                   ========  ========  ========  ========

          WEIGHTED AVERAGE COMMON 
          SHARES OUTSTANDING          7,404     5,195     5,859     4,681
                                   ========  ========  ========  ========
          </TABLE>


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