ROUNDYS INC
POS AM, 1994-04-21
GROCERIES, GENERAL LINE
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    As Filed with the Securities and Exchange Commission-Subject to Change. 
 
	                 		       File No. 2-66296 
________________________________________________________________________ 
________________________________________________________________________ 
 
	           	      SECURITIES AND EXCHANGE COMMISSION 
                  			   Washington, D.C. 20549 
 
	                  		   _______________________ 
    
	          	         POST-EFFECTIVE AMENDMENT NO. 17 
      
                        				    on 
                          				 Form S-2 
                          				    to 
                          				 Form S-1 
                   			  REGISTRATION STATEMENT 
                           				  Under 
                    			THE SECURITIES ACT OF 1933 
 
	                     		 _______________________ 
 
	                       		     ROUNDY'S, INC. 
	          (Exact name of Registrant as specified in charter) 
				 
	          WISCONSIN                            39-0854535 
(State or other jurisdiction of                 (I.R.S. Employer 
incorporation or organization)                  Identification No.) 
 
	           23000 ROUNDY DRIVE                     53072 
      	    PEWAUKEE, WISCONSIN                  (Zip Code) 
     (Address of principal executive 
	              	 offices) 
 
Registrant's telephone number, including area code: (414) 547-7999 
 
                     			      Robert D. Ranus 
               		Vice President and Chief Financial Officer 
                      			      Roundy's, Inc. 
                      			    23000 Roundy Drive 
                      			    Pewaukee, WI 53072 
                      			      (414) 547-7999 
               		 (Name and address of agent for service) 
 
	                      		 ______________________ 
 
	                    		       Copies to: 
              		       Whyte Hirschboeck Dudek S.C. 
                    			Attn: Eric R. Christiansen 
             		   111 East Wisconsin Avenue, Suite 2100 
                    			Milwaukee, Wisconsin 53202 
 
________________________________________________________________________ 
________________________________________________________________________ 
<PAGE> 
 
	                    		 CROSS REFERENCE SHEET 
                     			       Between 
               		   Prospectus and Items in Form S-2 
 
 
Item Number and Caption                             Prospectus Caption 
- -----------------------                             ------------------   
1.      Forepart of the Registration 
	       Statement and Outside Front 
       	Cover Page of Prospectus..................      (Cover Page) 
 
2.      Inside Front and Outside Back 
	       Cover Pages of Prospectus.................      (Second Page) 
    
3.      Summary Information, Risk Factors 
	       and Ratio of Earnings to Fixed Charges....      Summary of 
							                                                 Prospectus;      
                                                 							Factors to be 
                                                 							Considered 
     
4.      Use of Proceeds...........................      Use of Proceeds 
 
5.      Determination of Offering 
	       Price.....................................      Terms of Offering 
 
6.      Dilution..................................      Not Applicable 
 
7.      Selling Security Holders..................      Not Applicable 
 
8.      Plan of Distribution......................      Plan of              
                                                 							Distribution 
 
9.      Description of Securities                                
	       to be Registered..........................      Description of 
							                                                 Stock 
10.     Interests of Named Experts 
	       and Counsel...............................      Voting Trust 
 
11.     Information With Respect to 
	       the Registrant............................      The Company; 
							                                                 Financial  
                                                 							Statements; 
                                                 							Selected Financial 
                                                 							Information; 
                                                 							Management's 
                                                 							Discussion and 
                                                 							Analysis of      
                                                 							Results of 
                                                 							Operations and 
                                                 							Financial
                                                 							Condition;
                                                 							Management 
 
12.     Incorporation of Certain 
	       Information by Reference..................      Incorporation of 
							                                                 Documents by     
                                                 							Reference 
13.     Disclosure of Commission 
       	Position on Indemnification 
       	for Securities Act 
	       Liabilities...............................      Indemnification 
 
 
 
<PAGE>


PROSPECTUS  
                       				 ROUNDY'S, INC. 
                			      23000 Roundy Drive 
                			   Pewaukee, Wisconsin 53072 
    
		            11,800 Shares Class A (Voting) Common Stock 
         	    67,571 Shares Class B (Non-voting) Common Stock 
     
     	The shares of Class A Common Stock ("Class A Common") and Class B  
Common Stock ("Class B Common") (together "Roundy's Stock") offered  
hereby are offered only to certain persons purchasing for investment who  
are engaged in the operation of retail food stores and who are customers 
of Roundy's, Inc., and to the Directors and certain key employees of 
Roundy's, Inc.  References in this Prospectus to the "Company" mean  
Roundy's, Inc. and its subsidiaries.  References in this Prospectus to  
"Roundy's" mean Roundy's, Inc. excluding its subsidiaries.  Shares of  
Class A Common and Class B Common may be purchased in installments by  
stockholder-customers to fulfill their buying deposit requirements.  See  
"TERMS OF OFFERING--Methods of Purchasing Shares", "THE COMPANY-- 
Stockholder-Customers", and Exhibit B attached hereto.  Subscriptions  
may be canceled, or amended to purchase fewer shares, except that  
purchasers of Class A Common must purchase a minimum of 100 shares but  
may purchase or own no more than 100 shares for each retail food store  
operated by such purchaser.  No interest or other finance charge accrues  
upon or is added to the unpaid balance of the subscription so long as  
all payments are made when due.  There is no limit as to the number of  
shares of Class B Common which may be purchased.  The Class B Common has  
no voting rights.  This Prospectus also relates to shares of Class B  
Common which may be issued to stockholder-customers of Roundy's as part  
of a patronage dividend (see "MANAGEMENT'S DISCUSSION AND ANALYSIS OF  
RESULTS OF OPERATIONS AND FINANCIAL CONDITION") and in exchange for  
shares of Class A Common held by stockholder-customers of Roundy's who  
have ceased to do business with Roundy's.  See "TERMS OF OFFERING".   
Patronage dividends, if and when paid, will be paid on the basis of net  
sales of Roundy's to each respective stockholder-customer, and not in  
proportion to the number of shares of Class A Common or Class B Common owned. 
 
	    This offering is not underwritten.  There can be no assurance that  
all or any part of the securities offered hereby will be sold.  The  
transfer of shares is restricted and there is and will be no market for  
Roundy's Stock. 
		                   ------------------------------ 
              		     SEE "FACTORS TO BE CONSIDERED" 
              		     ------------------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES  
AND EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY  
OR ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY IS A  
CRIMINAL OFFENSE. 
======================================================================= 
	                       		      Underwriting     Aggregate 
                 		Price to      Discounts and   Proceeds to 
                 		Public(1)      Commissions      Company 
________________________________________________________________________ 
    
Class A Common  Book Value        None          $  845,470 
________________________________________________________________________ 
 
Class B Common  Book Value        None          $4,841,462 
========================================================================
(1)     The offering price per share is equal to the book value per share
       	of Roundy's outstanding stock at the end of the fiscal year prior  
       	to the year of purchase, adjusted for subsequent stock dividends  
       	and stock splits.  The book value per share of Roundy's Stock at  
       	January 1, 1994, was $71.65. 
 
	       The date of this Prospectus is  , 1994. 
     
<PAGE> 
 
 
	                     		    TABLE OF CONTENTS 
 
 
Items                                                         Page 
	                                                 						      ---- 
Available Information.........................................  2 
Incorporation of Documents by Reference.......................  3 
Prospectus Summary............................................  4 
Factors to be Considered......................................  7 
Plan of Distribution..........................................  9 
Terms of Offering.............................................  9 
Use of Proceeds...............................................  12 
Repurchase of Shares..........................................  12 
Exchange of Class A Common for Class B Common.................  14 
Capitalization................................................  15 
Selected Financial Information................................  16 
Management's Discussion and Analysis of 
  Results of Operations and Financial Condition...............  17 
The Company...................................................  20 
Management....................................................  31 
Description of Stock..........................................  33 
Voting Trust..................................................  35 
Legal Matters.................................................  36 
Experts.......................................................  36 
Indemnification...............................................  36 
Index to Financial Statements.................................  F-1 
Exhibit A - Subscription Agreement............................  A-1 
Exhibit B - Buying Deposit Agreement..........................  A-2 
Exhibit C - Article V of the By-Laws..........................  A-4 
Exhibit D - Policy Relating to Redemption of Stock by 
	           Inactive Customer Shareholders and Former 
       	    Employees (as revised on May 21, 1991)............  A-6  
    
Exhibit D-1-Policy Regarding Roundy's Redemptions/Repurchases  
	           of Its Stock (effective as of January 1, 1994)....  A-11 
Exhibit E - Policy Regarding Issuance and Sales of Roundy's, 
	           Inc. Stock (effective as of January 1, 1994)......  A-12 
     
 
	    No person has been authorized to give any information or make any  
representations other than as contained in this Prospectus in connection  
with the offering described herein.  This Prospectus does not constitute  
an offer to sell, or a solicitation of an offer to buy, to any person in  
any state in which it is unlawful to make such offer or solicitation.   
The delivery of this Prospectus at any time does not imply that there  
has been no change in the affairs of the Company subsequent to its date  
of issue. 
<PAGE> 
	                  		    AVAILABLE INFORMATION 
 
	    The Company is subject to the informational requirements of the  
Securities Exchange Act of 1934 (the "1934 Act") and in accordance  
therewith files reports and other information with the Securities and  
Exchange Commission (the "Commission").  Such reports and other  
information can be inspected and copied at the public reference facili- 
ties maintained by the Commission at 450 5th Street N.W., Judiciary  
Plaza, Washington, D.C. 20549 and at the Commission's regional offices  
at Room 1204, Everett McKinley Dirksen Building, 219 South Dearborn 
Street, Chicago, Illinois 60604 and at Room 1102, Federal Building, 26  
Federal Plaza, New York, New York 10007, and copies of such material can  
be obtained from the Public Reference Section of the Commission at 450  
5th Street, N.W., Judiciary Plaza, Washington, D.C. 20549 at prescribed  
rates.  The Company will furnish annual reports to its stockholders  
within 120 days after the end of each fiscal year, which will include  
financial statements examined and reported on by independent certified  
public accountants. 
 
 
 
	    Roundy's has filed a Registration Statement under the Securities  
Act of 1933, as amended, with respect to the issuance of the shares of  
Roundy's Stock offered hereby.  For further information, reference is  
made to such Registration Statement, of which this Prospectus is a part,  
and to the exhibits thereto, which are listed in such Registration  
Statement. 
 
             INCORPORATION OF DOCUMENTS BY REFERENCE 
 
	    The Company's Annual Report on Form 10-K for the year ended  
January 1, 1994, and all other reports filed thereafter with the  
Securities and Exchange Commission pursuant to Section 13(a) or 15(d) of  
the Securities Exchange Act of 1934, are hereby incorporated herein by  
reference.  To the extent that information contained therein is  
modified, superseded or replaced by information contained elsewhere in  
this Prospectus, investors should rely on such modified, superseded or  
replaced information and not on the information contained in the  
documents incorporated by reference.  The Company will provide, without  
charge to each person to whom this Prospectus is delivered, a copy of  
any or all of the documents incorporated herein by reference (other than  
exhibits to such documents) upon the oral or written request of such  
person, to Roundy's, Inc., 23000 Roundy Drive, Pewaukee, Wisconsin  
53072, Attention: Robert D. Ranus, telephone: (414) 547-7999. 
 
 
<PAGE> 
	                  		     PROSPECTUS SUMMARY 
 
	    The following is a brief summary of certain information contained  
elsewhere in this Prospectus.  The summary is necessarily incomplete and  
selective and is qualified in its entirety by the detailed information  
and financial statements appearing elsewhere and incorporated by  
reference herein. 
 
	                    		  ____________________ 
    
The Company and Its Business 
- ---------------------------- 
	Roundy's, Inc. and its subsidiaries (collectively the "Company")  
are engaged principally in the wholesale distribution of food and non- 
food products to supermarkets and warehouse food stores located in  
Wisconsin, Illinois, Michigan, Indiana, Ohio, Iowa, Kentucky, Missouri,  
Pennsylvania, Tennessee and West Virginia.  References in this  
Prospectus to the "Company" mean Roundy's, Inc. and its subsidiaries.   
References in this Prospectus to "Roundy's" mean Roundy's, Inc.  
excluding its subsidiaries.  The Company also owns and operates 12  
retail warehouse food stores under the name "Pick 'n Save," one limited  
assortment food store under the name "Price Less Foods," one limited  
assortment store under the name "Mor For Less" and five conventional  
stores under the name "Cardinal Food Gallery" or "Buy Low Foods."  The  
Company provides various ancillary services, including financial,  
engineering, advertising, accounting, insurance and promotional services  
to its retail customers.  The Company services 1,130 retail grocery  
stores and 682 convenience stores. 
 
	    Roundy's operates as a cooperative, with approximately 69% of its  
Common Stock being owned by the owners of 155 retail grocery stores  
serviced by the cooperative.  The balance of the Company's customers are  
independent grocers. 
     
Basic Distinctions Between Classes of Stock and Voting Trust 
- ------------------------------------------------------------ 
	    The issued and outstanding shares of Common Stock of the Company  
are divided into two classes: Class A Common, having voting rights on  
all matters submitted to a vote of stockholders, and Class B Common,  
having no voting rights other than those provided by law. 
 
    	Ownership of Class A Common is limited to 100 shares for each  
retail food store operated by the stockholder.  There are no  
restrictions on the number of shares of Class B Common which a  
stockholder may own, and such shares have been, and it is anticipated  
that they will continue to be, distributed in payment of patronage  
dividends declared to stockholder-customers.  While dividends, other  
than patronage dividends, may be paid on either class of Common Stock,  
it is not anticipated that any such dividends will be paid in the  
foreseeable future.  In the event of the liquidation of Roundy's, shares  
of Class A Common and Class B Common will share ratably in the net  
assets of the Company.  See "DESCRIPTION OF STOCK." 
 
	    All Class A Common outstanding on the date of this Prospectus is  
owned of record by the Trustees of a Voting Trust, which by its terms  
will expire in 1997.  Roundy's will request, but not require, all  
purchasers of Class A Common offered hereby to deposit such shares in  
the Voting Trust in exchange for Voting Trust Certificates. 
<PAGE> 
    	All matters (except the election or removal of Directors)  
submitted to a vote of holders of Class A Common are submitted in turn  
by the Trustees to a vote of certificate holders, who are entitled to  
vote in proportion to the number of shares deposited with the Trustees  
of the Voting Trust, exactly as if they were voting the shares so  
deposited.  The Trustees are required by the Voting Trust Agreement to  
vote all shares in the Trust as directed by the majority of the  
certificate holders so voting, in person or by proxy; except that a  
proposal to liquidate or sell the assets of Roundy's, or to merge  
Roundy's into another Company, must be approved by two-thirds of the  
certificate holders so voting, unless the proposal has been recommended  
by the Board of Directors.  With respect to the election of Directors,  
the Trustees are authorized in the Voting Trust Agreement to vote all  
shares in the Trust in their discretion, except that the certificate  
holders may direct the election of one Director in each annual election  
(a total of three Directors at any given time).  See "VOTING TRUST." 
 
Basic Features of Offering 
- -------------------------- 
    	The offering price of shares offered hereunder is the net book  
value of outstanding shares of such stock, adjusted for subsequent stock  
dividends and stock splits, as of the close of the Company's fiscal year  
prior to the purchase of such stock.  Shares may be purchased or  
acquired by customers of Roundy's in one of the following ways: 
    
    	(1)  Within the limits placed upon ownership of Class A Common, a  
customer may subscribe for shares of Class A Common or Class B Common  
during three "window" periods each year (after the first, second and  
third fiscal quarters of the Company, consisting of the first two weeks  
of May, August and November, respectively), pay the full price therefor  
(book value as of the close of the fiscal year prior to subscription)  
and receive his shares.  The total number of shares that may be  
purchased in one year is limited to 15% of the buying deposit deficit  
for active customers with a buying deposit deficit and 5% of the buying  
deposit for active customers without a buying deposit deficit. 
 
	    (2)  A stockholder-customer may subscribe in the same manner as  
described in (1), but pursuant to written agreement with Roundy's may  
purchase such shares in installments to fulfill the buying deposit  
requirement.  During the period of payment, the stockholder-customer  
makes equal weekly or monthly payments.  During the three "window" 
periods, a customer may allocate some or all of such payments (at the  
book value of the stock as of the close of the fiscal year preceding the  
year in which such payments were made) to the subscription of shares of  
Class B Common.  The total number of shares that may be purchased in one  
year is limited to 15% of the buying deposit deficit for active  
customers with a buying deposit deficit and 5% of the buying deposit for  
active customers without a buying deposit deficit. 
     
    	(3)  A stockholder-customer may acquire shares of Class B Common  
by receipt of such shares in payment of a portion of a patronage  
dividend.  Roundy's operates on a cooperative basis with respect to  
purchases of merchandise made from it by stockholder-customers who are  
the owners of shares of Class A Common (or holders of Voting Trust  
Certificates).  To the extent permitted by the Internal Revenue Code,  
patronage dividends are declared from the net earnings of Roundy's, if  
any, in an amount which will in each year reduce the Company's  
consolidated net earnings to such amount as will generally result in an  
increase of 10% in the Company's consolidated net book value per share  
<PAGE> 
(consolidated net book value per share may increase by more than 10% in  
any year if Roundy's net earnings are insufficient to permit the payment  
of patronage dividends in an amount which will sufficiently reduce  
consolidated net earnings).  The 10% limitation is set forth in Roundy's  
By-Laws and may be changed by Roundy's Board of Directors to the extent  
permitted under IRS regulations.  At least 20% of the amount of  
patronage dividends, if any, must be paid in cash; a greater percentage  
may be paid in cash in the discretion of Roundy's.  The balance of  
patronage dividends, if any, will be paid in the form of Class B Common.   
The entire patronage dividend (both the amount of cash and the full  
stated dollar amount of the Class B Common received) is required by  
federal tax law to be included by the recipient in the recipient's tax  
return as income, in the taxable year in which such cash and stock are  
received.  There can be no assurance that Roundy's will have in any year  
sufficient net earnings from Roundy's cooperative business and  
consolidated net earnings to permit the payment of patronage dividends.   
See "THE COMPANY." 
 
	    (4)  Stockholder-customers of Roundy's who cease to do business  
with Roundy's are required to exchange their Class A Common for Class B  
Common, on a share for share basis. 
 
	    In addition, the Company may offer shares of Class B Common to its  
Directors and certain key employees, at a price equaling the book value  
of such shares as of the close of the prior fiscal year, or, in the case  
of key employees, as bonus shares at the discretion of the Board of  
Directors.  See "TERMS OF OFFERING" and "EXCHANGE OF CLASS A COMMON FOR  
CLASS B COMMON." 
 
Use of Proceeds 
- --------------- 
	    The proceeds of this offering will be used for general working  
capital purposes and for capital expenditures, as required.  See "USE OF  
PROCEEDS." 
    
Repurchase of Shares 
- -------------------- 
    	Roundy's is obligated under its current redemption policies  
(Exhibits D and D-1) to repurchase shares of Common Stock upon request  
made by or on behalf of a stockholder who has terminated or  
substantially reduced his relationship with Roundy's, by reason of death  
or for any other reason.  This obligation, however, is subject to change  
should the policy be revised and is limited with respect to the  
aggregate dollar amount of repurchases that may be made at any  
particular time depending upon whether other present or future  
contractual requirements are satisfied.  Shares offered for repurchase  
in excess of this limitation in any year will be repurchased during the  
ensuing fiscal years, subject to limitations in force at that time.   
With certain exceptions, shares will be repurchased under the current  
policy over a five-year period beginning on the first anniversary date  
of the written repurchase request.  The repurchase price is the book  
value of shares at the end of the fiscal year preceding the date of the  
actual repurchase.  Roundy's is not obligated to repurchase any Common  
Stock issued pursuant to this Prospectus except under such redemption  
policy as may be in effect at the time of a repurchase request.  See  
"REPURCHASE OF SHARES." 
     
<PAGE> 
Summary Financial Data 
- ---------------------- 
	The following table sets forth certain data as to the Company for,  
and as of the end of, each of the last three fiscal years: 
                                               
				                                	    Fiscal Years                 
                    			   ---------------------------------------------    
                    			      1993              1992             1991 
                         			  	       (Dollars in Thousands) 
Earnings Statement Data: 
Net Sales and Service  
   Fees................    $2,480,254        $2,491,293       $2,534,418 
Earnings Before Patronage 
   Dividends and Income 
   Taxes...............        20,053            16,528           14,826 
Patronage Dividends....         5,301             5,135            3,305 
Net Earnings...........         8,028             7,353            6,813 
Balance Sheet Data:                                      
Total Assets...........       380,092           390,148          390,797 
Working Capital.......        113,643           119,153          116,940 
Long-term Debt (less 
   current maturities).       113,045           135,420          139,283 
Stockholders' Equity(1)        86,066            78,573           70,917 
 
	(1)     Includes patronage dividends payable in Class B Common of        
	       	$3,263,000, $3,210,000 and $2,212,000 in 1993, 1992, and         
       		1991, respectively. 
     
	See "SELECTED FINANCIAL INFORMATION" and "INDEX TO FINANCIAL  
	STATEMENTS." 
 
 
 
                      			 FACTORS TO BE CONSIDERED 
 
 
Limitations on Purchasers 
- ------------------------- 
	    This offering is being made only to persons who are engaged in the  
operation of retail food stores which are customers of Roundy's, and to  
the Directors and certain key employees of the Company.  The amount of  
Class A Common (the only class having voting rights and substantially  
all of which is owned by Roundy's customers) which may be purchased by  
any such person is limited, no person being permitted to own more than  
100 shares for each retail store operated by such person.  See "TERMS OF  
OFFERING." 
 
Patronage Dividends 
- ------------------- 
	    No assurance can be given as to when or whether patronage  
dividends will be paid in the future.  See "THE COMPANY - Stockholder- 
Customer Savings-Patronage Dividends."  Dividends other than patronage  
dividends have not been paid by the Company, and it is not anticipated  
that any such dividends will be paid.  Consequently, owners of Class B  
Common who are not stockholder-customers cannot expect to receive any  
patronage or other dividends of any kind. 
<PAGE> 
Sale of All Shares Offered Not Assured 
- -------------------------------------- 
    	Because (a) of the limitations upon who may purchase shares  
hereunder and upon how many shares of Class A Common any person may  
purchase, (b) of the uncertainty of whether future patronage dividends  
will be paid and if paid, the amount, if any, that may be paid in shares  
of Class B Common, and (c) this offering is not underwritten, there can  
be no assurance that all or any portion of the shares offered hereby  
will be sold.  See "PLAN OF DISTRIBUTION." 
 
Limitations on Value and Marketability of Stock 
- ----------------------------------------------- 
	    The shares offered hereby may not be sold or otherwise transferred  
by the record holder thereof without Roundy's written consent.  Although  
the Company is obligated to repurchase its shares from a customer who  
has terminated his or its business relationship with Roundy's for any  
reason and who tenders such stock for purchase, this obligation is  
limited in various respects, including (without limitation) the maximum  
amount which Roundy's will pay for stock repurchases in any fiscal year.   
See "REPURCHASE OF SHARES."  Although Roundy's is obligated to pay  
patronage dividends to its stockholders in certain circumstances in  
proportion to the business done by Roundy's with each respective  
stockholder, it is not expected that ordinary cash dividends will be  
paid on shares of Common Stock in the foreseeable future.  Accordingly,  
it is neither intended nor expected that purchasers of the securities  
offered hereby will necessarily realize a return on their investment.   
In addition, the purchaser of shares hereunder may be unable to realize  
all or a portion of the value of shares purchased except in the event of  
repurchase by, or liquidation of, Roundy's. 
 
 
 
 
Voting Trust 
- ------------ 
	    As of the date of this Prospectus, all of the outstanding Class A  
Common has been deposited in a Voting Trust, the Trustees of which are  
authorized to vote the shares in their discretion for the election of  
all but three of the Directors.  On most other matters, including the  
election of three members of the Board of Directors (one in each year),  
the Trustees must vote shares held in the Voting Trust as directed by a  
vote of the holders of outstanding Voting Trust Certificates (with each  
share of Class A Common in the Trust entitling the certificate holder  
thereof to one vote).  The seven Trustees of the Voting Trust, one of  
whom is a Director of Roundy's, may be deemed to be in "control" of the  
Company.  Purchasers of the Class A Common offered hereby will be  
requested, but not required, to deposit such shares in the Voting Trust.   
Shares of Class A Common purchased in this offering and deposited in the  
Voting Trust are subject to a limited right of withdrawal after such  
shares have been on deposit for five years.  See "VOTING TRUST." 
 
Lien Rights on Shares 
- --------------------- 
	    Roundy's has a lien on all of its shares, whether presently  
outstanding or issued in the future, as security for the payment, from  
time to time and as often as the same may become due and payable, of any  
and all obligations of the owner thereof to the Company.  See  
"DESCRIPTION OF STOCK." 
<PAGE> 
Cooperative Status and Income Tax Liability for Patronage Dividends 
- ------------------------------------------------------------------- 
    	Although Roundy's is incorporated as a Wisconsin business  
corporation, it reports its federal income tax liability and operates as  
a cooperative.  The applicable laws, regulations, rulings and judicial  
interpretations do not precisely define a cooperative for income tax  
purposes.  Therefore, no assurance can be given that the income tax  
filing status of Roundy's could not successfully be challenged by the  
Internal Revenue Service.  If such status were to be successfully  
challenged, the income tax liability of Roundy's for the year or years  
in question and future years would probably increase significantly. 
 
    	A purchaser of shares will be required to report as gross income,  
for federal income tax purposes, the patronage dividends, if any,  
distributed by Roundy's to such purchaser.  Shares of Class B Common  
issued as a portion of a patronage dividend must be reported as income  
at their full stated dollar amount, along with cash received as the  
other portion of such dividends.  Although a minimum of 20% of each  
recipient's total annual patronage dividend is required to be paid by  
Roundy's in cash, the cash portion may be insufficient, depending upon  
the income tax bracket of each recipient, to provide funds for the full  
payment of the federal income tax liability incurred by the recipient  
with respect to such patronage dividends.  Shares of Class B Common  
distributed as patronage dividends are subject to state income taxes in  
Wisconsin, and may be subject to such taxes in other states.  See  
"MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND  
FINANCIAL CONDITION" and "THE COMPANY." 
 
 
 
Issuance of Certificates for Shares Purchased 
- --------------------------------------------- 
	    Persons electing to pay for shares purchased hereunder by means of  
periodic contributions to required buying deposits will receive  
certificates for the amount of whole shares purchased during each  
calendar year only at the end of each such year.  See "TERMS OF  
OFFERING." 
 
	                    		    PLAN OF DISTRIBUTION 
 
	    The shares offered hereby are being offered only by Roundy's,  
through its Officers, Directors and Employees. 
 
	    Roundy's is primarily concerned with attracting stockholders who  
can effectively use the services of Roundy's and whose trade with  
Roundy's will be mutually beneficial.  Sale of shares offered hereby is  
limited primarily to individuals, partnerships or corporations which are  
engaged in the operation of retail food stores and which purchase  
merchandise from or through Roundy's.  Company employees whose duties  
consist of sales of merchandise to retail food stores are not authorized  
to accept stock subscriptions or to sell shares of stock to any person.   
No salesmen or securities dealers are or ever have been employed for the  
sale of Roundy's Stock, and no Officer, Director or employee receives  
any commission, bonus, or other separate compensation for sales of  
Roundy's Stock. 
<PAGE> 
	                     		   TERMS OF OFFERING 
 
Limitation of Offerees and Purchases 
- ------------------------------------ 
	    This offering is limited to individuals, partnerships and  
corporations engaged in the operation of retail food stores which are  
customers of Roundy's, and whose trade with Roundy's is and will be in  
the opinion of the Officers of Roundy's, beneficial to Roundy's and to  
its existing stockholders.  Shares of Class B Common may also be sold  
hereunder to the Directors and certain key employees of the Company. 
 
	    Shares of Class A Common offered hereby must be purchased in units  
of 100 shares.  No person may own more than 100 shares of Class A Common  
for each retail food store operated by such person.  Roundy's does sell  
merchandise to nonstockholders, but each retailer for whom Roundy's is  
the primary source of supply is required to purchase and own 100 shares  
of Class A Common for each retail food store operated by such person.   
There is no limit as to the number of shares of Class B Common which may  
be owned by a person who is a proper offeree hereunder, as described  
above. 
 
Methods of Purchasing Shares 
- ---------------------------- 
	    Subject to the limitations upon offerees and purchasers described  
above, shares offered hereby may be acquired in any one or more of the  
following ways: 
    
    	(1)  A customer of Roundy's may subscribe for shares of Class A  
Common and/or Class B Common during three "window" periods each year  
(after the first, second and third fiscal quarters of the Company,  
consisting of the first two weeks of May, August and November,  
respectively), pay the full purchase price therefore, and receive his  
shares.  The form of Subscription Agreement is attached hereto as  
Exhibit A. 
 
	    (2)  A customer of Roundy's may subscribe for shares of Class A  
Common and/or Class B Common pursuant to an agreement to fulfill the  
buying deposit requirements.  During the payment period, the purchaser  
makes equal weekly or monthly payments according to the terms of the  
agreement.  The purchaser receives annually the shares purchased by the  
total of such payments.  The purchase price for the shares is the book 
value of such shares as of the close of the fiscal year preceding the  
window period in which such shares are purchased, adjusted for  
subsequent stock dividends and stock splits.  The form of Buying Deposit  
Agreement is attached hereto as Exhibit B. 
     
    	(3)  A customer of Roundy's may acquire shares of Class B Common  
by receipt of such shares in payment of a portion of a patronage  
dividend.  In the event that Roundy's pays patronage dividends in the  
future, it may issue as much as 80% of each patronage dividend in the  
form of Class B Common.  See "THE COMPANY - Stockholder-Customer Savings   
- -Patronage Dividends." 
 
	    (4)  Stockholder-Customers of Roundy's who cease to do business  
with Roundy's are required to exchange, on a share for share basis,  
their Class A Common for Class B Common.  See "EXCHANGE OF CLASS A  
COMMON FOR CLASS B COMMON." 
<PAGE> 
    	(5)  Directors of the Company, and certain key employees of the  
Company who may be designated as offerees hereunder by the Officers of  
the Company, may subscribe for shares of Class B Common hereunder; and  
key employees may receive shares of Class B Common as bonus shares, in  
the discretion of the Board of Directors. 
    
    	Subscriptions may be cancelled, or amended to provide for the  
purchase of fewer shares, at any time prior to the issuance of the  
certificates.  For this reason, subscriptions receivable aggregating  
approximately $322,000 and $365,000 at January 1, 1994 and January 2,  
1993, respectively, are not reflected in the balance sheets of the  
Company. 
     
Offering Price 
- -------------- 
    	The offering price of each share of Class A Common and Class B  
Common purchased hereunder is equal to the book value as of the close of  
the previous fiscal year of Roundy's of each then outstanding share of  
stock, as determined with reference to Roundy's audited financial  
statements and adjusted for subsequent stock dividends and stock splits.   
Shares are not sold during any year until the book value at the end of  
the immediately preceding fiscal year has been determined. 
    
    	The same value will also be assigned to each share of Class B  
Common issued as a portion of a patronage dividend.  That is, shares, if  
any, distributed in 1995 (for example) as patronage dividends accrued  
with respect to purchases from Roundy's during 1994 will be valued at  
the book value of outstanding shares determined as of the end of the  
1994 fiscal year of Roundy's. 
 
    	The book value of Roundy's outstanding stock (both Class A and  
Class B) at the end of the Company's 1993 fiscal year was $71.65 per  
share.  The By-Laws of Roundy's prohibit the payment of any patronage  
dividend in any year unless sufficient earnings have been retained to  
increase the net book value per share of the outstanding Common Stock by  
10% during that year.  See "THE COMPANY." 
     
 
 
 
 
Terms of Payment 
- ---------------- 
	    Each customer of Roundy's is required to maintain a buying deposit  
for each store in an amount equal to the greater of $20,000 or the  
estimated amount of purchases by the customer from Roundy's over a two  
week period (subject to Roundy's reserved right to increase the amount  
of the deposit required of any customer).  This deposit requirement may  
be satisfied by either a cash deposit in the specified amount (bearing  
no interest), or a subscription to purchase Class A Common and/or Class  
B Common in such amount, and the pledge of such stock as collateral for  
the customer's purchases.  In either case, a customer may make his  
entire deposit or payment in cash at the outset, or he may complete part  
or all of his buying deposit requirement by means of equal weekly or  
monthly payments, in accordance with an amortization schedule forming a  
part of the Buying Deposit Agreement between such customer and Roundy's.   
Thus, if a customer subscribes to purchase stock offered hereby as a  
means of satisfying his buying deposit requirement, he may pay for his  
shares in full immediately, or may pay in installments until the buying  
deposit requirement is fulfilled.  See "THE COMPANY -- Stockholder- 
<PAGE> 
Customers" and Exhibit B attached hereto.  Buying deposits satisfied by  
deposit of cash are reflected on the Company's balance sheet as accounts  
payable. 
 
	    Customers who have already satisfied their buying deposit  
requirements may nevertheless elect to purchase and pay for shares in  
the same manner as above, pursuant to agreement with Roundy's. 
 
    	All persons subscribing for shares offered hereby have the right,  
at any time and from time to time, to pay all or any portion of the then  
unpaid balance of the purchase price.  No interest or other finance  
charge is accrued upon or added to the unpaid balance so long as all  
payments are made when due in accordance with the terms of the Buying  
Deposit Agreement; but prepayment may result in a lower purchase price  
per share of stock in the event the book value of such stock, which  
determines the purchase price hereunder and is adjusted each year for  
this purpose, should increase from year to year. 
    
Time of Issuance of Stock Certificates 
- -------------------------------------- 
    	Persons who elect to pay for stock purchased by means of monthly  
installment payments receive annually a copy of a certificate  
representing the number of whole shares purchased by the aggregate  
amount of such person's periodic payments (including any prepayments).  
Generally, Roundy's retains the actual stock certificate.  The purchase  
price for such stock is the book value of such shares as of the close of  
the fiscal year preceding the window period in which such shares are  
purchased, adjusted for subsequent stock dividends and stock splits. Any  
excess of such payments after deduction has been made for the purchase  
of the maximum possible number of whole shares is carried over to the  
following window period for that customer. 
     
	    If shares of Class B Common are issued as patronage dividends,  
receipt by the stockholder-customer of a copy of the certificate  
representing such shares issued by the Company is intended to constitute  
receipt of a "qualified written notice of allocation," as defined in  
Section 1388 of the Internal Revenue Code of 1954, as amended.  See "THE  
COMPANY."  Such shares are fully paid and non-assessable at the time of  
issuance, except as otherwise provided by Wisconsin law (see  
"DESCRIPTION OF STOCK"), and subject to Roundy's lien against all  
outstanding shares to secure the payment of the stockholder-customer's  
obligations to the Company. 
    
	    Copies of certificates for shares purchased in any manner other  
than the above (i.e., by payment in full in cash) are issued by the  
Company upon receipt of the full amount of the purchase price. 
     
	                		       USE OF PROCEEDS 
 
	    The net proceeds to be received from the sale of the Class A  
Common and Class B Common offered hereby will be added to the working  
capital of the Company and used for general working capital purposes,  
including the purchase of merchandise to be resold by Roundy's and the  
maintenance of adequate inventories of such merchandise, and for capital  
expenditures as required.  The Company's principal source of working  
capital has been from borrowings, rather than from the proceeds of the  
sale of equity securities, and it is expected that this will continue to  
be true in the future. 
<PAGE> 
	               		    REPURCHASE OF SHARES 
    
	    Roundy's Articles of Incorporation provide, in effect, that its  
Board of Directors may cause Roundy's to repurchase or redeem its shares  
of Common Stock on such terms as the Board deems appropriate (without  
consent of the stockholders) subject to applicable Wisconsin law.  While  
not limiting the situations under which such repurchases could be made,  
the Board of Roundy's has adopted various written policies over the  
years setting forth conditions under which Roundy's would repurchase or  
redeem its Common Stock (See Exhibit D and D-1).  Absent such redemption  
policies, there would be no requirement for repurchase of any of its  
Common Stock under Roundy's Articles or By-Laws.  Considering the  
restrictions on ownership and resale of Roundy's Common Stock (see,  
"DESCRIPTION OF STOCK - Restrictions on Transfer"), it could be  
virtually impossible for a stockholder to liquidate an investment in the  
Common Stock if no redemption policy exists requiring Roundy's to  
repurchase such shares. 
 
	    Roundy's current redemption policy (the "Current Policy") provides  
that Roundy's will repurchase shares of its Common Stock following a  
request by the stockholder or his or her legal representative during one  
of these open window periods after the occurrence of a "customer- 
shareholder termination" or an "employee-shareholder termination" as  
defined in the Current Policy.  A "customer-shareholder termination" 
occurs whenever a retail food store principally supplied by Roundy's  
(defined as an "Active Customer") which is owned by a stockholder either  
ceases to be an Active Customer or ceases to be owned or operated by  
such stockholder.  An "employee-shareholder termination" occurs when a  
stockholder's employment relationship with the Company is terminated for  
any reason.  This means that, under the Current Policy, Roundy's is not  
required to redeem Common Stock held by a stockholder during the period  
he or she is an Active Customer or remains an employee of the Company.   
(The foregoing and following descriptions of the Current Policy are  
necessarily selective and are qualified in their entirety by the full  
text of the Current Policy which is attached as Exhibit D and D-1.) 
     
	    The Current Policy requires Roundy's to acknowledge promptly in  
writing receipt of a repurchase request.  The acknowledgment is to set  
forth certain information relating to the repurchase--such as the book  
value of the shares as of the end of the prior fiscal year (if known),  
the repurchase target dates and the various documents required to  
transfer clear title to the shares back to Roundy's in conjunction with  
the redemption payments.  Once a repurchase request is so acknowledged  
by Roundy's, the request becomes irrevocable except with the prior  
written consent of the Board of Directors. 
 
	    The obligation to repurchase stock under the Current Policy  
arises, as to the number of shares covered by a repurchase request, in  
annual 20% increments during the five year period beginning on the  
repurchase request date.  On each of the first through the fifth  
anniversary dates of the repurchase request date (a "repurchase target  
date"), Roundy's is obligated to purchase 20% of the aggregate number of  
shares of Common Stock for which a proper repurchase request has been  
received.  Each share shall continue to be outstanding for all purposes  
until actually repurchased.  However, if a "customer-shareholder  
termination" or an "employee-shareholder termination" occurs as a result  
of the death of the stockholder, the estate of such stockholder may elect 
(by written notice to Roundy's within 180 days after such death) to have not  
more than the first $50,000 in value of stock repurchased on an accelerated  
basis within 180 days after Roundy's receipt of such election notice. 
<PAGE> 
            
    	The repurchase price for the shares under the Current Policy shall  
be the Book Value of such shares in effect at the date of repurchase,  
with "Book Value" in effect being defined as the book value of the  
shares as of the end of the preceding fiscal year based upon Roundy's  
annual audited financial statements.  Because the repurchase price will  
fluctuate based on Book Value, the repurchase price payable for any 20%  
increment to be repurchased at a later repurchase target date will not  
necessarily equal or exceed that payable for a 20% increment repurchased  
at an earlier date under the same repurchase request.  There is no  
assurance that book value will increase from one year to the next and it  
may decline.  Under the Current Policy, based upon pending repurchase  
requests received by Roundy's on or prior to the end of its preceding  
fiscal year (but, without taking into account any requests for  
accelerated repurchase, if any, which may have been received from an  
estate of a deceased shareholder), 36,544 shares of Class B Common are  
expected to be repurchased in 1994 at the book value per share as of  
January 1, 1994 of $71.65, for a total repurchase obligation of  
$2,618,378.  In addition, based upon such pending requests, Roundy's  
presently expects to repurchase 25,096 shares of Class B Common in 1995,  
16,249 shares in 1996, 10,178 shares in 1997 and 4,168 shares in 1998.   
The repurchase price in each year after 1994 will be book value per  
share of the Roundy's Stock as of the end of the fiscal year immediately  
preceding the date of repurchase, assuming the Current Policy remains  
unchanged.  The number of shares of Class B Common subject to repurchase  
requests in years after 1994 may change based upon receipt of additional  
repurchase requests after January 1, 1994 or if the Company should  
exercise its discretion under the Current Policy as described in the  
final paragraph of this section. 
 
	    Roundy's obligation to repurchase shares under the Current Policy  
is subject to any limitations on repurchases that may be contained in  
present or future lending or other agreements of the Company (the  
"Contract Limits").  The current Contract Limits are set forth as  
Exhibits 4.2 and 4.4 of Roundy's Annual Report on Form 10-K for the  
fiscal year ended January 1, 1994 which is incorporated herein by  
reference.  See, "INCORPORATION OF DOCUMENTS BY REFERENCE."  These  
generally consist of covenants and restrictions of a type frequently  
encountered in similar transactions, such as stockholders' equity to  
capital ratios, debt to capital ratios, liability to net worth ratios  
and maintenance of certain amounts of working capital and stockholders'  
equity.  There is no assurance that these Contract Limits will not be  
modified.  In the event the Contract Limits preclude Roundy's during a  
given period of time from repurchasing shares which are the subject of a  
repurchase request, or if required repurchases are delayed for any other  
reason (in either case, a "Suspension"), redemptions shall be resumed  
promptly thereafter in the order of the redemption target dates which  
occurred during the period of the Suspension regardless of the dates the  
repurchase requests were received and such suspended redemptions shall  
be made under the Current Policy prior to redemptions becoming due on  
any subsequent redemption target dates.  Notwithstanding the foregoing  
provisions, stock having a repurchase price of not in excess of $25,000  
may be repurchased on an accelerated basis in the sole discretion of  
Roundy's in cases of demonstrated hardship. 
     
     The Current Policy is subject to change at any time by the Board  
of Directors, which changes could have a material adverse affect upon a  
stockholder's right to obtain repurchase or redemption of shares that  
were issued prior to or during the term of the Current Policy.  The  
Board presently has no plans to make any material change to the  
<PAGE> 
repurchase price formula (based on full Book Value) or to lengthen the  
five year repurchase period specified in the Current Policy; the Board  
would make such a change to the Current Policy only if in the exercise  
of the Board's business judgment, such a change becomes necessary or  
appropriate to avoid a threat to the financial condition or future  
operation of the Company or to realize upon a business opportunity  
deemed by the Board to be in the long term best interests of Roundy's  
and its various constituencies. 
 
	    Any stockholder-customer who fails to surrender their Class A  
Common for an equal number of Class B Common (see "Exchange of Class A  
Common for Class B Common") within 90 days following a customer- 
shareholder termination is not eligible for repurchase of shares under  
the Current Policy.  In addition, the Current Policy does not apply,  
according to its terms, to any person who, at the time of such  
repurchase, is asserting a challenge to the authority of Roundy's or its  
Board of Directors to have adopted any prior, then current or pending  
redemption policy or is then asserting a challenge to the enforceability  
or validity of Roundy's interpretation or application of any provision  
of the then current or any prior redemption policy. 
 
	    Notwithstanding the Current Policy, the Board of Directors may  
cause Roundy's to repurchase or redeem stock of active or inactive  
customers or current or former employees on any other terms or under  
such other circumstances as the Board deems appropriate, all without the  
consent or approval of the other stockholders.  For example, the Board  
may authorize an accelerated repurchase for hardship purposes on terms  
differing from those provided for in the Current Policy (a "Non-Policy  
Redemption").  The fact that any one stockholder may be given a Non- 
Policy Redemption shall not give rise to similar redemption rights for  
any other stockholders and shall not modify the Current Policy. 
 
	         	EXCHANGE OF CLASS A COMMON FOR CLASS B COMMON 
 
	    Stockholder-customers of Roundy's, upon termination of Active  
Customer status, are required to surrender their shares of Class A  
Common in exchange for Class B Common, on a share for share basis, in  
accordance with a provision of Roundy's By-Laws.  Roundy's has imposed  
this requirement to comply with the Internal Revenue Code and the  
regulations thereunder governing federal income taxation of corporations  
operating on a cooperative basis.  See "THE COMPANY-Operation as a  
Cooperative."  Under Section 1036 of the Internal Revenue Code, as  
amended, no gain or loss is recognized for federal income tax purposes  
by a stockholder who exchanges common stock of a corporation for other  
common stock of the same corporation.  See "REPURCHASE OF SHARES." 
<PAGE> 
                                
	                    		    CAPITALIZATION 
     	     The following table sets forth the consolidated 
	        capitalization of the Company as of January 1, 1994: 
 
	                                                						  To Be Out- 
                                                							  standing If 
                                       							           All Stock 
                                                							  Offered Here-  
                           				   Outstanding            by is Sold(1) 
                            				  ------------           --------------- 
SHORT-TERM INDEBTEDNESS: 
Notes payable and current  
maturities of long-term 
  debt.........................   $  9,060,300            $  9,060,300 
                            				  ------------            ------------ 
      Total short-term debt....   $  9,060,300            $  9,060,300     
                            				  ============            ============ 
LONG-TERM INDEBTEDNESS (3): 
Other long-term debt, 9% to 
   10%, due 1995 to 2006.......   $  1,162,700            $  1,162,700  
Obligations under capitalized                       
   leases......................      1,310,800               1,310,800 
Industrial Development Bonds,  
73% of the prime rate,  
   due 1995 to 1997............        521,200                 521,200  
Senior unsecured notes payable: 
   10.31%, due 1995 to 1999....     15,250,000              15,250,000 
   9.26%, due 1995 to 2001.....     17,500,000              17,500,000       
   7.57% to 8.26%, due  
   1995 to 2008................     22,300,000              22,300,000       
   6.94%, due 1997 to 2003.....     45,000,000              45,000,000 
Notes payable under revolving  
credit agreements at 6%,  
   due 1997....................     10,000,000              10,000,000 
                            				  ------------            ------------ 
     Total long-term debt         $113,044,700            $113,044,700 
                            				  ============            ============ 
CAPITAL STOCK: 
Class A Common, $1.25 par  
value, 60,000 shares  
   authorized..................         15,500                 27,300 
Class B Common, $1.25 par        
value, 2,400,000 shares  
   authorized (2)..............      1,140,302              1,207,873        
	 
(1)     The column "To Be Outstanding" reflects the sale and issuance of  
	       Roundy's shares of Class A Common and Class B Common hereunder,  
       	although this offering is not underwritten and there is no  
       	assurance that any of such shares offered will be sold. 
 
(2)     Over the past several years, Roundy's has issued shares of  
	       Roundy's Class B Common as the major portion of its patronage  
       	dividend payments. (See "THE COMPANY.")  It is expected that  
       	shares of Roundy's Class B Common will be issued in this manner in  
       	the future. 
 
(3)     The prime interest rate was 6.0% and 6.25% at January 1, 1994 and  
	       April 2, 1994, respectively. 
     
<PAGE> 
 
 
 
 
	            	       SELECTED FINANCIAL INFORMATION 
      	  (Dollars in thousands, except per-share data and ratios) 
        
    
     	The selected financial information for the five-year period ended  
January 1, 1994 should be read in conjunction with the Roundy's, Inc.  
and Subsidiaries Consolidated Financial Statements and notes thereto  
included elsewhere in this Prospectus. 
     
 
	                         				Fiscal Year                         
		     ------------------------------------------------------- 
    
                     			1993        1992       1991       1990       1989  
                     			----        ----       ----       ----       ---- 
Net sales and  
   service fees      $2,480,254  $2,491,293 $2,534,418 $2,501,465 $2,331,091 
Earnings before  
   patronage dividends 
   and income taxes      20,053      16,528     14,826     16,724     15,617   
Patronage dividends       5,301       5,135      3,305      5,549      5,007    
Earnings before  
   income taxes          14,752      11,393     11,521     11,175      7,924    
Net earnings              8,028       7,353      6,813      6,507      6,053    
Total assets            380,092     390,148    390,797    390,356    371,221  
Long-term debt          113,045     135,420    139,283    140,435    149,349  
Stockholders'  
   equity (1)            86,066      78,573     70,917     65,236     59,389   
Book value per share      71.65       65.10      58.75      53.10      47.35    
Ratio of current  
   assets to current  
   liabilities           1.64:1      1.70:1     1.66:1     1.59:1     1.69:1 
Ratio of long-term  
   debt to stockholders'  
   equity                1.31:1      1.72:1     1.96:1     2.15:1     2.51:1 
 
 
(1)     Including patronage dividends payable in Common Stock of  
	       $3,263,000, $3,210,000, $2,212,000, $3,414,000 and $3,312,000 for  
       	1993, 1992, 1991, 1990 and 1989, respectively. 
     
<PAGE> 
                   
	                MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS 
	              	     OF OPERATIONS AND FINANCIAL CONDITION 
  
  
  
LIQUIDITY AND CAPITAL RESOURCES. During 1993, the Company continued to  
improve its capital structure through increased stockholders' equity,  
lower debt and refinancing of high interest rate debt with lower  
interest rate long-term debt. The combination of an excellent capital  
market and low interest rates together with the Company's improved debt  
ratios, enabled Roundy's to access the long-term debt market at very  
favorable rates. The Company, in December 1993, replaced $25 million of  
11.26% notes with $45 million of 6.94% notes with a ten year term and  
used the remaining proceeds to reduce its borrowings under its revolving  
credit agreement. The Company plans to prepay $9.75 million of its  
10.31% senior notes on the first available prepayment date in late 1994.  
  
    	The Company's goal is to continue to reduce its long-term debt to  
equity ratio which was 1.31:1 in 1993 and 1.72:1 in 1992, yet keep all  
options for providing capital resources, available to management. With  
the additional reduction in floating rate debt, the Company continued to  
minimize its exposure to major fluctuations in interest rates. The  
percentage of floating rate debt to total long-term debt declined to  
approximately 9% in 1993 from 30% in 1992.  
  
    	As a result of the long-term refinancing, there was a need to  
modify a portion of the Company's revolving credit agreement which was  
due to expire in March, 1995. The entire agreement was modified and  
extended until March, 1997. The revised agreement includes a provision  
for a lower spread on interest rates indexed to the London Interbank  
Offered Rate ("LIBOR"). Management views the extension and the positive  
modification as an indication of the banking community's support for  
Roundy's during a turbulent time within the grocery industry. It is  
management's intention to continue to use this type of borrowing  
vehicle, particularly when it provides a low cost option as it did  
during the last two years.  
  
    	The Capital Structure table illustrates the growing percentage of  
stockholders' equity to total capital which is 43.2% in 1993 compared to  
36.7% in 1992. This  positive trend was primarily the result of the  
$22.4 million decline in total long-term debt in 1993 and $7.5 million  
increase in stockholders' equity.  
  
    	Roundy's average daily borrowings declined $2.6 million in 1993  
compared to 1992 and $4.2 million compared to 1991. The more significant  
factors which contributed to both the improvement in Roundy's capital  
structure in 1993 and the decline in borrowing requirements include an  
$11.6 million reduction in inventories, a $7.9 million increase in  
proceeds from the sale of property and equipment and other productive  
assets versus 1992 proceeds and a reduction in operating and  
administrative expenses as a percentage of net sales and service fees  
from 8.5% in 1992 to 8.3% in 1993. Net cash flows provided by operations  
increased $14.5 million in 1993 compared to 1992. This improvement  
demonstrated the commitment of management to reduce inventory and  
receivables and take costs out of the system directed at reducing  
borrowing levels. From 1990 to 1993, management has reduced average  
daily borrowings by $8.0 million.  
<PAGE>  
    	Although capital expenditures declined approximately $2.0 million  
from 1992, they exceeded 1991 levels by $1.5 million. Management is  
committed to continuing to invest in physical facilities, its  
transportation fleet and customer related systems. In this regard,  
1994's capital expenditure budget has been set at $17 million. The  
largest portion of the expenditures is directed at new transportation  
equipment, retail store renovations and facility modernization.  
 
    Management continues to emphasize the necessity to monitor and  
control working capital levels. Our goal is to maintain working capital  
necessary to meet debt covenant requirements, but to avoid investing   
significant funds in nonearning assets. In this regard, total working  
capital declined $5.5 million. The key factors affecting this change  
were an $11.6 million reduction in inventory, a $5.9 million increase in  
cash, an increase in accounts payable of $2.4 million and an increase in  
accrued expenses of $2.9 million. During 1993, management implemented  
new programs directed at lowering inventory levels and days sales  
outstanding in accounts receivable. These continue to be areas of high  
scrutiny.  Management believes strongly that the continued emphasis on  
controlling these areas are important factors in lowering borrowing  
levels.  
  
	    Book value per share increased to $71.65 or 10.1%. Since 1990,  
book value per share has increased $18.55 per share or 34.9%. Patronage  
dividends paid during this same three year period exceeded $13.7  
million. It is important to note that 1991 earnings and patronage  
dividends were reduced by the costs incurred during the labor dispute at  
our largest wholesale division. During the period of 1991 through 1993,  
stockholders' equity increased $20.8 million. This represents a 32%  
growth in the net worth of the Company during a very competitive period  
within the industry.  
  
RESULTS OF OPERATIONS. Net sales and service fees declined $11.0 million  
in 1993 from 1992 and $54.2 million from 1991. The 0.4% decline from  
1992 can be attributed to several factors, including the loss of $15  
million in sales resulting from the sale of Roundy's dairy and ice cream  
operations in the early Fall of 1993; secondly, 1992 was a 53 week year  
for Roundy's compared to 52 weeks for 1993; and finally, a $10 million  
reduction in sales created by a major price decline in cigarettes  
in 1993. After adjusting for these factors, 1993 net sales and service  
fees increased in 1993 versus 1992 by $61 million or 2.4%. The decline  
from 1991 is attributable to the loss of a major customer who sold his  
entire retail operation to another wholesaler. Management believes, in  
view of events happening in our market area that 1994 net sales and  
service fees will increase due to the addition of new customers and  
increased concentration from our existing customer base.  
  
    	With the industry's continuing trend toward an "every day low  
price" (EDLP) concept, there has been continuing pressure on margins.  
The Company has experienced a decline in gross profit margins as a  
percentage of net sales and service fees from 9.6% in 1991 and 1992 to  
9.4% in 1993. It is management's belief that the pressures on margins  
will continue in 1994 and wholesalers will have to seek alternative  
methods to replace the declines in gross profit margins.  
  
    	Operating and administrative expenses continued to decline in  
1993, both in dollars and as a percent of net sales and service fees. In  
1993, these expenses were 8.3% of net sales and service fees compared to  
8.5% in 1992 and 8.6% in 1991. Management continues to look at this  
category for further reductions which will help offset projected future  
<PAGE> 
declines in gross profit margins. Accordingly, a major effort was  
undertaken during the past year to review and modify all compensation  
and health care benefit programs, to evaluate possible consolidation of  
functions within divisions, to consider further reductions in inventory  
and thereby reduce related handling costs and to implement new systems  
directed at improving efficiencies and the faster flow of information at  
all levels within the Company. In this regard, management members are  
active participants in the industry studies currently being conducted on  
Efficient Consumer Response ("ECR") as they relate to inventory. It is  
believed that all or some portion of this concept will benefit the  
Company in lowering operating costs and benefit our customers in  
enabling us to continue to provide them with the lowest cost of goods  
available.  
  
     Management continued to seek opportunities to reduce debt,  
strengthen its balance sheet and reduce interest expense. As mentioned,  
the Company took several steps to achieve these goals including reduced  
inventory levels, implementing automatic clearing house ("ACH") payment  
programs to reduce receivables, seeking extended terms from vendors and  
looking at charging vendors fees for poor performance. A major step was  
taken in December 1993, when Roundy's elected to retire early, $25  
million of 11.26% notes. The financial impact of this early retirement  
was an extraordinary loss of $1.3 million, which was reflected in the  
1993 Statement of Consolidated Earnings. Interest expense as a result of  
both a decline in average daily borrowings and an improvement in rates  
declined $1.0 million in 1993 compared to 1992 and $3.4 million compared  
to 1991. At the end of 1993, Roundy's average cost of long-term debt was  
7.9% compared to 8.6% in 1992 and 9.2% in 1991.  
  
    	Effective income tax rates for 1993, 1992 and 1991 were 40.5%,  
41.3% and 40.9%, respectively. The 1993 effective income tax rate  
reflects increases resulting from President Clinton's new tax program as  
well as the impact of the various state tax rates and jobs and other tax  
credits. In 1992, the Company adopted Statement of Financial Accounting  
Standards No. 109, "Accounting for Income Taxes," issued by the  
Financial Accounting Standards Board. The $660,000 cumulative effect of  
adopting this statement is included in 1992 earnings.  
  
    	Net earnings of Roundy's were the highest in the history of the  
Company. Net earnings in 1993 were .32% of net sales and service fees  
compared to .30% for 1992 and .27% for 1991. Net earnings in 1993 were  
positively impacted by the gain from the sale of the Company's dairy and  
ice cream operations. Management made the decision that these businesses  
were not part of the "core" business in which the Company wanted to  
concentrate future capital and management energies. It is believed that  
these resources could be better deployed in retail and wholesale  
operations to strengthen the Company for the future. Offsetting the  
gain was the cost of the early retirement of debt. Management believes  
that the recent influx of new business, coupled with the major emphasis  
on cost reduction and control, will offset the continuing decline in  
margins and increase net earnings in 1994.  
<PAGE>  
________________________________________________________________________ 
  
Capital Structure (in millions)          1993                   1992  
________________________________________________________________________ 
  
Long-term debt                       $111.7  56.1%         $133.7  62.5%  
Capitalized lease  
  obligations                         1.3     0.7%          1.7     0.8%  
________________________________________________________________________ 
  
Total long-term debt                 113.0   56.8%         135.4   63.3%  
Stockholders' equity                  86.1   43.2%          78.6   36.7%  
________________________________________________________________________ 
  
Total capital                       $199.1  100.0%        $214.0  100.0%  
________________________________________________________________________  
<PAGE> 
                                     
		                          		THE COMPANY 
General 
- ------- 
            
    	Roundy's, Inc. and its subsidiaries (collectively the "Company")  
are engaged principally in the wholesale distribution of food and  
nonfood products to supermarkets and warehouse food stores located in  
Wisconsin, Illinois, Michigan, Indiana, Ohio, Iowa, Kentucky, Missouri,  
Pennsylvania, Tennessee and West Virginia.  The Company also owns and  
operates 12 retail warehouse food stores under the name "Pick 'n Save," 
one limited assortment food store under the name "Price Less Foods," one  
limited assortment food store under the name "Mor For Less" and five  
conventional stores under the name "Cardinal Food Gallery" or "Buy Low  
Foods." The Company offers its retail customers a complete line of  
nationally-known name brand merchandise, as well as its own private  
labels, including "Roundy's," "Old Time," "Scot Lad," "Spring Lake," 
"Perfect Match," "Shurfine," "Price Saver," "Buyers' Choice," "Super  
Choice," "Sunny Valley," "Sunny Acres," "Sunny Acre Farms," "Classic," 
"Bonnie Blue," "Valu-Check'd," "Gold Coin," and "Meadow Moor Farms."   
The Company services 1,130 retail grocery stores and 682 convenience  
stores. 
     
    	In addition to the distribution and sale of food and nonfood  
products, the Company provides specialized support services for retail  
grocers, including promotional merchandising and advertising programs,  
accounting and inventory control, store development and financing and  
assistance with other aspects of store management.  The Company  
maintains a staff of trained retail counselors who advise and assist  
individual owners and managers with store operations. 
 
    	Roundy's, Inc. was incorporated in 1952 under the Wisconsin  
Business Corporation Law.  The Company's executive offices are located  
at 23000 Roundy Drive, Pewaukee, Wisconsin 53072, and its telephone  
number is (414) 547-7999.  Unless the context indicates otherwise, as  
used herein, the term "Company" refers to Roundy's, Inc. and its  
subsidiaries and the term "Roundy's" refers to Roundy's, Inc. without  
its subsidiaries. 
    
Operation as a Cooperative 
- -------------------------- 
    	Roundy's operates its food wholesale business as a cooperative and  
determines its Federal income tax liabilities under Subchapter T of the  
Internal Revenue Code, which governs the taxation of corporations  
operating on a cooperative basis.  Substantially all of the outstanding   
Class A (voting) Common Stock of Roundy's is owned by the owners  
("stockholder-customers") of 155 retail grocery stores serviced by the  
cooperative.  These stockholder-customers, who own approximately 69% of  
the combined total of Class A (voting) and Class B (non-voting) Common  
Stock of Roundy's, receive patronage dividends from Roundy's based on  
the sales of Roundy's to such stockholder-customers.  The patronage  
dividend is payable in at least 20% in cash and the remainder in Class B  
Common Stock.  Patronage dividends for the last three fiscal years were  
payable 30% in cash and 70% in Class B Common Stock.  Under Subchapter T  
of the Internal Revenue Code, patronage dividends are deducted by  
Roundy's, and are generally taxable to the stockholder-customers  
(including the value of the Class B Common Stock), for Federal income  
tax purposes. 
<PAGE> 
The subsidiaries of Roundy's do not operate as cooperatives.  The  
customers serviced by these subsidiaries are independent grocers,  
operating 975 retail stores and 682 convenience stores, and do not  
receive patronage dividends.  In addition, approximately 31% of the  
outstanding Common Stock of Roundy's is held by employees or former  
customers of Roundy's and, although they participate in the accumulation  
of equity in the consolidated Company, they do not receive patronage  
dividends and do not own any Class A (Voting) Common Stock. 
     
The applicable laws, regulations, rulings and judicial decisions  
affecting the determination of whether a corporation qualifies as a  
cooperative for Federal income tax purposes under Subchapter T of the  
Internal Revenue Code are subject to interpretation.  Management  
believes that Roundy's qualifies as a cooperative for such purposes.  If  
the Internal Revenue Service were to challenge the cooperative status of  
Roundy's, and if Roundy's were to be unsuccessful in defending such  
status, Roundy's might incur a Federal income tax liability with respect  
to patronage dividends previously paid to stockholder-customers during  
the tax years in question and deducted by Roundy's.  Roundy's thereafter  
might incur significantly increased consolidated Federal income tax  
liabilities in future tax years. 
    
Wholesale Food Distribution 
- --------------------------- 
The Company distributes a broad range of food and non-food products to  
its customers and to corporate-owned retail stores.  The Company has  
seven product lines:  dry grocery, frozen food, fresh produce, meat,  
dairy products, bakery goods and general merchandise.  The Company has  
no long-term purchase commitments and management believes that the  
Company is not dependent upon any single source of supply.  No source of  
supply accounted for more than 5% of the Company's purchases in fiscal  
1993. 
 
The Company sells brand name merchandise of unrelated manufacturers,  
including most nationally advertised brands.  In addition, the Company  
sells numerous products under private labels, including "Roundy's," 
"Old Time," "Scot Lad," "Spring Lake," "Perfect Match," "Shurfine," 
"Price Saver," "Buyers' Choice," "Super Choice," "Sunny Valley," "Sunny  
Acres," "Sunny Acre Farms," "Classic," "Bonnie Blue," "Valu-Check'd,"  
"Gold Coin," and "Meadow Moor Farms."  Private label product sales for  
the Company accounted for $137,176,000, $148,074,000 and $128,132,000 of  
the Company's sales during fiscal 1993, 1992 and 1991, respectively. 
 
Roundy's, exclusive of its subsidiaries, operates as a cooperative with  
respect to its wholesale food distribution business.  Roundy's  
cooperative operations accounted for approximately 36%, 34% and 31% of  
the Company's consolidated net sales and service fees for the fiscal  
years ended January 1, 1994, January 2, 1993 and December 28, 1991,  
respectively.  At January 1, 1994, Roundy's had 83 stockholder-customers  
actively engaged in the retail grocery business, operating a total of  
155 retail grocery stores.  Roundy's cooperative wholesale food business  
is focused primarily in Wisconsin, where all but 21 of the 155 retail  
grocery stores are located (8 are in Illinois and 13 are in Indiana).   
At January 1, 1994 the Company had 975 independent retail food stores  
and 682 convenience store customers.  Sales by the Company to the  
independent retail food and convenience stores accounted for 55%, 56%  
and 56% of the Company's consolidated net sales and service fees for the  
fiscal years ended January 1, 1994, January 2, 1993 and December 28,  
1991, respectively. 
<PAGE> 
The Company's primary marketing objective is to be the principal source  
of supply to both its stockholder-customers and other independent  
retailers.  In an 11 state area the Company serviced 155 retail grocery  
stores operated by its stockholder-customers, 975 independent retail  
stores, 682 convenience stores, and 19 Company-owned and operated retail  
stores during the fiscal year ended January 1, 1994.  Of the Company's  
consolidated net sales and service fees for this period, $459,206,000 or  
18.5% were attributable to five customers, with one customer accounting  
for $169,193,700 or 6.8% of such sales.  Approximately 83% or 941 retail  
store customers purchased less than $3,000,000 each from the Company in  
the fiscal year ended January 1, 1994.  102 customers owned more than  
one retail food store, with one customer owning 13 retail food stores. 
 
The Company generally distributes its various product lines by a fleet  
of 270 tractor cabs and 650 trailers and some products are shipped  
direct from manufacturers to customer locations.  Most customers order  
for their stores on a weekly basis and receive deliveries from one to  
five days a week.  Orders are generally transmitted directly to a  
warehouse computer center for prompt assembly and dispatch of shipments.   
The Company has retail counselors and merchandising specialists who  
serve its customers in a variety of ways, including the analysis of and  
recommendation on store facilities and equipment; development of  
programs and objectives for establishing efficient methods and  
procedures for receipt, handling, processing, checkout and other  
operations; informing customers on latest industry trends; assisting and  
dealing with training needs of customers; and, if the need arises,  
acting as liaison or problem solver between the Company and the  
customers.  The retail counselors and specialists are assigned a  
specific geographic area and periodically visit each customer within  
their assigned area. 
 
The Company renders statements to its customers on a weekly basis to  
coincide with regular delivery schedules.  Roundy's accounts of single  
store owners are considered delinquent if not paid on the statement  
date.  Accounts of multiple store owners are considered delinquent if  
not paid within three days of the statement date.  Accounts of Roundy's  
subsidiaries are considered delinquent if not paid within seven days of  
the statement date.  The majority of accounts are collected via the  
Automated Clearing House ("ACH") system.  Delinquent accounts are  
charged interest at the rate of prime plus 5%, computed on a daily  
basis.  During each of the past three fiscal years, the Company's bad  
debt expense has been less than .28% of sales.  In 1993, 1992 and 1991,  
the Company's bad debt expense was $6,738,600, $5,772,900 and  
$4,030,300, respectively. 
     
Roundy's stockholder-customers are required to maintain buying deposits  
with Roundy's equal to the greater of the average amount of a  
stockholder-customer's purchases over a two-week period of $20,000.  The  
book value of Class A and Class B Common Stock of Roundy's owned by a  
stockholder-customer is credited against the buying deposit requirement,  
and Roundy's has a lien against all such stock to secure any  
indebtedness to Roundy's. 
    
Retail Food Stores 
- ------------------ 
The Company operates three types of corporate stores (high volume- 
limited service retail "warehouse" stores, high value-limited assortment  
retail stores and conventional retail stores).  The high volume-limited  
service warehouse stores are designated as "Pick 'n Save" which  
generally offer, at discount prices, complete food and general  
<PAGE> 
merchandise lines to the customer, emphasizing higher demand items, with  
stores ranging in square footage from 34,000 to 65,000 square feet per  
store.  The high value-limited assortment retail stores are designated  
as "Mor For Less" or "Price Less Foods" which emphasize low cost, high  
value lines to the customer, with stores ranging in square footage from  
15,000 to 24,000 square feet per store.  Conventional retail stores  
operated under the name "Cardinal Food Gallery" or "Buy Low Foods" 
generally emphasize full service to the customer at competitive prices.   
These stores range in square footage from 25,000 to 42,000 square feet.   
The number of stores operated by the Company at the end of its three  
most recent fiscal years was as follows: 
 
 
	Type of Store                1993        1992        1991 
- ----------------------------        ------      ------      ------ 
High Value-Limited Assort- 
ment and High Volume-Limited 
Service Stores (Warehouse 
food stores......................     14          14          19 
 
Conventional Retail Stores.......      5           5           5        
 
 
Sales of Company-operated stores during the three most recent fiscal  
years were $238,724,000, $263,189,000 and $304,676,000 for 1993, 1992  
and 1991, respectively.  The additional volume of wholesale sales  
generated by the retail stores owned and operated by the Company helps  
to reduce the overhead of the business and increases the Company's  
return to its stockholders. 
 
Employees 
- --------- 
At the end of fiscal year 1993, the Company had employed full-time 1,183  
executive, administrative and clerical employees, 1,463 warehouse and  
processing employees and drivers and 563 retail employees and had  
employed 1,952 part-time employees.  Substantially all of the Company's  
warehouse employees, drivers and retail employees are represented by  
unions, with contracts expiring in 1994 through 1998.  The Company  
considers its employee relations to be normal.  However, during the  
third quarter of 1991 the Company experienced a 12-week labor dispute at  
the Milwaukee Division.  There have been no other significant work  
stoppages during the last five years.  Substantially all full-time  
employees are covered by group life, accident, and health and disability  
insurance. 
     
Competition 
- ----------- 
The grocery industry, including the wholesale food distribution  
business, is characterized by intense competition and low profit  
margins.  The shifting of market share among competitors is typical of  
the wholesale food business as competitors attempt to increase sales in  
any given market.  In order to compete effectively, the Company must  
have the ability to meet rapidly fluctuating competitive market prices,  
provide a wide range of perishable and nonperishable products, make  
prompt and efficient delivery, and provide the related services which  
are required by modern supermarket operations. 
<PAGE> 
The Company competes with a number of local and regional grocery  
wholesalers and with a number of major businesses which market their  
products directly to retailers, including companies having greater  
assets and larger sales volume than the Company.  Roundy's stockholder- 
customers and the Company's corporate stores also compete with several  
chain store organizations which have integrated wholesale and retail  
operations.  The Company's competitors range from small local businesses  
to large national and international businesses.  The Company's success  
is in large part dependent upon the ability of its independent retail  
customers and its stockholder-customers to compete with larger grocery  
store chains. 
    
In the Milwaukee area, the "Pick 'n Save" group, which consists of both  
independently and Company-owned stores, continues to be the market share  
leader with 47% as reported in the Milwaukee Journal Consumer Analysis  
Survey taken in the Fall of 1993. 
     
In competing for customers, emphasis is placed on high quality and a  
wide assortment of product, low service fees and reliability of  
scheduled deliveries.  The Company believes that the range and quality  
of other business services provided to retail store customers by the  
wholesaler are increasingly important factors, and that success in the  
wholesale food industry is dependent upon the success of the Company's  
customers who are also engaged in an intensely competitive, low profit  
margin industry. 
 
Stockholder-Customers 
- --------------------- 
Substantially all of Roundy's retail supermarket customers are also  
stockholders of Roundy's.  Roundy's does not require that its  
stockholders buy merchandise exclusively from Roundy's or that they  
purchase a minimum amount of merchandise in order to remain  
stockholders; however, Roundy's must be their principal source of supply  
for them to remain a Class A (voting) shareholder.  See "EXCHANGE OF  
CLASS A COMMON FOR CLASS B COMMON."  However, in order to continue to be  
supplied by Roundy's, stockholders must meet certain minimum order  
quantities.  Generally, Roundy's will stop selling to a shareholder only  
when there has been nonpayment for merchandise delivered or indebtedness  
payable to Roundy's or the stockholder defaults in the payment of  
indebtedness that Roundy's has guaranteed.  In the event of such a  
termination, Roundy's will repurchase such persons Common Stock subject  
to the limitations described under "REPURCHASE OF SHARES." 
 
Each stockholder-customer of Roundy's is required to maintain a buying  
deposit for each store in an amount equal to the greater of $20,000 or  
the estimated amount of purchases by the stockholder-customer from  
Roundy's warehouse over a two-week period.  A stockholder-customer may  
fulfill this buying deposit requirement by purchasing shares on an  
installment basis.  See Exhibit B attached hereto.  This requirement may  
be satisfied by either a cash deposit in the specified amount or the  
subscription to purchase Class A Common and/or Class B Common in such  
amount and the pledge of that stock as collateral for the customer's  
purchases.  Roundy's reserves the right to increase the amount of the  
buying deposit required. 
 
In addition to the buying deposit described above, Roundy's By-Laws  
provide that Roundy's has a lien against all outstanding Class A Common  
and Class B Common as security for the payment, from time to time and as  
often as the same may become due and payable, of any and all obligations  
of the holder to Roundy's and no shares of stock held by a stockholder- 
<PAGE> 
customer will be transferred on the books of Roundy's until all  
obligations of the stockholder-customer to Roundy's have been paid in  
full.  If, at the time of a repurchase of stock from a stockholder- 
customer, that person has an unpaid obligation to Roundy's, or to any of  
its subsidiaries, the amount of that obligation will be deducted from  
the proceeds payable upon the repurchase of that stock.  For a  
description of other restrictions on transfer of stock contained in the  
Company's By-Laws, see "DESCRIPTION OF STOCK--Restrictions on Transfer." 
 
Stockholder-Customer Savings 
- ---------------------------- 
Roundy's attempts to provide cost savings to stockholders-customers  
through competitive prices and through patronage dividends. 
 
1.      Competitive Prices.  By pooling the buying power of its  
stockholder-customers, Roundy's is able to purchase a greater variety of  
goods in larger quantities and at lower prices than would be generally  
available to individual retail grocers.  Roundy's cost savings from such  
bulk purchasing (including that resulting from retail sales and sales to  
nonstockholders) are reflected in Roundy's prices. 
 
While the number of different items sold in the grocery industry makes 
exact price comparisons impractical and potentially misleading, Roundy's 
believes that its overall pricing structure presently compares favorably  
with the pricing structures of its competitors after accounting for the  
benefits that have historically been available to stockholder-customers.   
In addition, Roundy's advises stockholder-customers and encourages them  
to use to full advantage the merchandising and promotional programs of  
Roundy's own suppliers.  Future competitive conditions and the  
merchandising and promotional programs of suppliers are not presently  
predictable with a significant degree of reliability so that there can  
be no assurance that any competitive price advantage Roundy's may have  
at a given time will be able to be maintained. 
 
2.      Patronage Dividends.  The Revenue Act of 1962 (the "Act") provides  
for the taxation of cooperatives and their patrons so as to insure that  
the business earnings of cooperatives are taxable either to the  
cooperative or to the patrons.  Roundy's operates on a cooperative basis  
with respect to business transactions with its stockholder-customers  
and, as a result, it and its stockholder-customers are taxed in the same  
manner. 
    
Roundy's is obligated by Article V of its By-Laws, as amended on  
December 12, 1989, to pay a patronage dividend to its stockholder- 
customers out of and based upon net earnings from business done by  
Roundy's with such stockholder-customers in an amount which would reduce  
the net income of the Company to such amount as would result in an  
increase of 10% in the net book value per share of the Company's  
outstanding Common Stock as of the close of such fiscal year (calculated  
after the payment of patronage dividends).  For example, book value at  
January 1, 1994 was $71.65 per share.  No patronage dividends for the  
year ending December 31, 1994, may be paid until $7.17 (10% of $71.65)  
per share is added to such book value.  Based upon the number of shares  
outstanding at January 1, 1994, earnings in the aggregate amount of  
$8,287,100 must be retained before patronage dividends may be paid.  Any  
increase in book value per share over $7.17 must be distributed in the  
form of patronage dividends to the extent permitted by the Internal 
Revenue Code.  Income from the operations of subsidiaries and other  
incidental income, such as from investments in securities and from the  
sale or exchange of capital assets, constitutes income derived from  
<PAGE> 
sources other than patronage and is not permitted by the Internal  
Revenue Code to be distributed as patronage dividends.  Consequently,  
the book value per share may increase by more than 10% in any year. 
     
Previous to the December 13, 1988 and the December 9, 1986 amendments to  
the By-Laws, which required the net book value per share to increase by  
12% and 15%, respectively, the net book value per share had to increase  
by 12%.  The Board of Directors of the Company annually reviews Article  
V of its By-Laws to insure the requirements contained therein are  
consistent with Company goals.  The increases in book value per share of  
Common Stock outstanding for the last three years are as follows: 
    
Fiscal       Increase in Book            Minimum Requirement 
 Year        Value Per Share           Per Article V of By-Laws 
- ------       ----------------          ------------------------ 
1993              10.1%                          10% 
1992              10.8%                          10% 
1991              10.6%                          10% 
     
There can be no assurance that patronage dividends will be paid in the  
future, and, if paid, there can be no assurance of the amount or form of  
payment thereof.  A copy of Article V of the By-Laws, as amended, is  
attached hereto as Exhibit C. 
 
Patronage dividends are payable in the fiscal year following the fiscal  
year in which accrued.  At least 20% of the amount of patronage dividend  
must be paid in cash, but a greater percentage may be paid in cash  
depending on the cash needs of the Company at the time and the necessity  
of compliance with the terms of the Company's credit agreements. 
 
Patronage dividends, if any, are determined on the basis of qualifying  
sales by Roundy's to its stockholder-customers.  They are therefore  
based on sales volume and not on existing stock holdings.  While  
stockholder-customer effecting larger purchases from Roundy's may have a  
greater stock equity in Roundy's, the voting power of such customers  
will not increase in proportion because the shares of Roundy's Class B  
Common distributed as patronage dividends are non-voting shares.  (See  
"DESCRIPTION OF STOCK" and "VOTING TRUST".) 
 
Sections 1381 through 1388 of the Act provide that if 20% or more of the  
total patronage dividend is paid in cash and the balance in "qualified  
written notices of allocation", then Roundy's, when computing its  
taxable income, may deduct the total patronage dividend.  The  
stockholder-customers who receive "qualified written notices of  
allocation" (Class B Common issued by Roundy's) are, in turn, required  
to include the full stated dollar amount of the Class B Common and the  
cash received in their respective tax returns as income when received. 
 
A "written notice of allocation" becomes "qualified" when the  
stockholder-customer consents to take the Class B Common into its income  
at the stated dollar amount.  This consent exists when a person signs a  
written consent or when such person becomes a stockholder or remains a  
stockholder after receiving written notice and a copy of Roundy's By-Law  
provision stating that a person becoming or remaining a stockholder of  
Roundy's shall be deemed to have given the requisite consent.  Each new  
stockholder-customer of Roundy's is required to sign a consent which  
makes the certificates representing shares of Class B Common issued to  
that stockholder qualified written notices of allocation.  The  
requirement to pay 20% of the patronage dividend in cash has had no  
material adverse effect on Roundy's. 
<PAGE> 
The following table sets forth the total amount of patronage dividends  
paid to stockholder-customers with respect to purchases during the past  
four years, the percentage paid in cash and in securities and the number  
of shares of Class B Common issued: 
    
   	                                          					    Securities        
                                                  ---------------------
Year Ended             Total Dividend   Cash %     %      No. of Shares  
- -----------------     ---------------   ------    ---     ------------- 
January 1, 1994         $5,300,700        30       70         45,490 
January 2, 1993          5,134,700        30       70         46,259 
December 28, 1991        3,304,600        30       70         37,230 
December 29, 1990        5,549,200        30       70         58,928 
     
In each year in which patronage dividends are paid, the Board of  
Directors determines the percentage to be paid in cash and in  
securities.  This percentage is applied to the dollar amounts determined  
as the patronage dividend payable to each respective stockholder- 
customer, to determine the number of shares to be distributed to such  
person.  The total dollar amounts payable in cash and in securities in  
any given year to all stockholder-customers will not correspond exactly  
to the given percentages, principally because of rounding to avoid the  
issuance of fractional shares, and because patronage dividends payable  
to former stockholder-customers whose shares have been redeemed during  
the fiscal year are, in most cases, paid entirely in cash. 
 
The above statements relating to the taxation of cooperatives under the  
Act are representations of the management of Roundy's. 
 
Roundy's may in its sole discretion pay patronage dividends to  
nonstockholder-customers.  No such dividends have been paid in the last  
four years.  Persons who are not customers of Roundy's are not entitled  
to receive patronage dividends.  Computation of the amount of patronage  
dividends payable to stockholder-customers in any year is made after the  
determination of patronage dividends, if any, payable to nonstockholder- 
customers. 
 
For further information with respect to patronage dividends, reference  
is made to Article V of Roundy's By-Laws. 
 
Stockholder-Customer Services 
- ----------------------------- 
Roundy's provides a variety of services described below to its  
stockholder-customers to help them maintain a competitive position  
within the retail grocery industry.  Roundy's charges for certain of  
these services and provides other services as a general stockholder- 
customer benefit.  Such services are generally not offered to customers  
who are not stockholders, but upon specific request of such a customer  
some of these services may be rendered for a fee, in the discretion of  
the Officers of Roundy's.  Overall, the net income generated by these  
services is not material. 
 
Roundy's services to stockholder-customers include the following: 
 
1.      Pricing Services.  Substantially all of the stockholder-customers  
of Roundy's participate in one of three voluntary pricing program  
options.  Under each option, the individual retailer retains full resale  
pricing discretion. 
<PAGE> 
            
	a.      Zone Pricing.  For each item Roundy's delivers to  
stockholder-customer stores there have been established several  
suggested retail price zones.  The stockholder-customer elects to have  
his merchandise invoiced and priced at one of these zones based on his  
competitive situation and location in the trading area.  The retail  
price that he chooses will be indicated on all of his invoices and on up  
to ten cases of each item in every delivery.  Approximately 45% of the  
stockholder-customers participate in the suggested zone pricing service. 
 
	b.      Custom Pricing.  Stockholder-customers who wish to create  
and maintain their own unique pricing structure participate in the  
"custom pricing" program.  Subscribing stockholder-customers provide  
Roundy's with the retail price they wish to maintain on each item, and  
Roundy's indicates these figures on the invoices and on up to ten cases  
of each item in each delivery.  The stockholder-customer may update this  
pricing structure weekly in accordance with changes in wholesale costs  
and competitive activity in his particular market area.  Approximately   
48% of the stockholder-customers participate in custom pricing. 
 
	c.      Special Individual Pricing ("SIP").  Those stockholder- 
customers desiring a more competitive pricing structure than zone  
pricing but with less administrative requirements than custom pricing  
may choose a SIP schedule.  This allows a stockholder-customer to select  
from each of the zones certain categories of merchandise to meet his  
particular competitive needs.  Suggested retail prices are changed  
periodically to reflect changes in the wholesale cost of the item.  In  
all cases the stockholder-customer may make price changes on merchandise  
within their stores as required by their own competitive market  
situation.  Approximately 7% of the stockholder-customers subscribe to  
SIP pricing. 
     
2.      Ordering Assistance.  Roundy's provides various programs to  
increase the speed and efficiency of the order transmittal process.  It  
sells or rents to retailers electronic units with which the retailer can  
transmit his orders electronically by telephone. 
 
3.      Point of Sale Host-Computer Support.  Upon request, Roundy's will  
provide assistance to the retailer and computer support in connection  
with the retailer's adoption and use of scanners at the checkout  
counter. 
 
4.      Velocity Reports.  If desired, Roundy's can provide detailed  
summaries of all items ordered by the retailer from Roundy's, together  
with pricing, prior period, and profit margin data. 
 
5.      Store Engineering.  Roundy's Store Engineering department aids  
stockholder-customers in equipment procurement, store engineering and  
site development activities.  For a fee, Roundy's will provide plat  
plans, floor plans, elevations and other drawings for new or remodeled  
stores, construction cost estimates and design consultation.  In  
addition, the department can procure many types of store fixtures and  
equipment at a price reflecting a volume discount. 
<PAGE> 
    
6.      Customer Loans.  Roundy's has maintained a continuous effort to  
assist qualified stockholder-customers to remodel and expand existing  
retail locations and to develop new retail outlets.  The Company's loans  
receivable as of January 1, 1994 are summarized in the table below (2). 
 
	                                                      			 Outstanding
       	      Number               Balance     Range of     Range of 
              		of    Original     as of       Interest     Maturity 
       	      Loans    Amount    Jan. 1, 1994    Dates       Dates   
Inventory,    ----- -----------  ------------  -----------  --------- 
Equipment  
Loans          141  $33,967,000  $25,750,400   Variable(1)  1994-2011 
________________ 
 
(1)     Variable rates based on the Company's cost of borrowing. 
 
(2)     The Company has guaranteed customer bank loans and customer  
leases amounting to $4,600,100 and $1,170,300, respectively at January  
1, 1994.  These amounts are not included in the table above. 
 
7.      Lease Program.  The Company has a lease program under which it may  
in its discretion lease prime store sites and equipment for sublease to  
qualified customers.  This enables customers to compete with large  
grocery store chains for choice sites at favorable rates.  The Company  
presently has such real estate and equipment leases with lease terms  
from 1994 to 2018.  Aggregate lease rentals received under this program  
were $18,985,200, $18,590,300 and $17,326,800 in 1993, 1992 and 1991,  
respectively. 
 
8.      Retail Accounting.  Roundy's has a retail accounting program  
available for stockholder-customers using its data processing equipment  
and expertise.  The service includes general ledger, payroll, personnel  
reports, sales and income tax returns, accounts payable and financial  
reporting.  Stockholder-customers may select any one or more parts of  
the program or the complete package.  Approximately 73 stores  
participate in this program.  The service charges depend on the services  
received by the stockholder-customer. 
     
9.      Group Advertising.  Roundy's regularly sponsors institutional  
brand advertising of Roundy's and Old Time products for all stores on a  
continuing basis.  This advertising, which may include TV, radio,  
newspaper and anniversary sales is intended to help promote the sales of  
the Roundy's private label products.  All stockholder-customers may  
utilize Roundy's Group Advertising Program.  Each week these retailers  
receive ad planners with suggested feature items together with window  
signs, shelf talkers and newspaper layouts.  The Group Advertising Staff  
assists the stores in the improvement of their local advertising  
program. 
 
10.     Bakery Program.  Retailers participate in Roundy's bakery program,  
taking advantage of centralized buying.  Three programs are offered:   
rack service stocked by the bakery representative, with and without  
returns on unsold merchandise, and drop shipments without returns.  All  
programs are delivered directly from the supplier to the retailer, but  
are billed through Roundy's. 
 
11.     Merchandising.  Roundy's merchandising service advises customers  
on such matters as in-store promotions, internal store arrangements and  
shelf utilization. 
<PAGE> 
12.     Insurance.  Roundy's has a general insurance agency that markets  
commercial property and casualty, personal lines, all group products,  
and life insurance.  The agency primarily specializes in programs for  
the food industry. 
 
13.     Real Estate.  Roundy's has a real estate department that provides  
site surveys, financial projections, business valuations, lease  
negotiations, and sales of supermarkets and residential properties. 
 
14.     Retail Training Programs.  Roundy's has instituted and maintained  
an ongoing training program for its stockholder-customers.  The planned  
programs include professionally conducted seminars relating to all  
departments of the store and management.  The programs are also geared  
to present the retailers with up-to-date information on market changes  
and new innovations on energy, productivity and scanning.  The program  
also makes available to the retailer a film library, home study courses,  
programmed instructions, manuals and an audiscan program to train fully  
all of the retailer's employees. 
 
15.     Miscellaneous Advisory Services.  Roundy's has retail counselors  
and merchandising specialists, who serve the stockholder-customers in a  
variety of ways, including the analysis of and recommendations on store  
facilities and equipment; development of programs and objectives for  
establishing efficient methods and procedures for receipt, handling,  
processing, checkout and other operations; informing stockholder- 
customers on latest industry trends; assisting in dealing with training  
needs of stockholder-customers; and, if the need arises, acting as  
liaison or problem-solver between Roundy's and the stockholder-customer.   
The retail counselors and specialists are assigned specific geographic  
areas and periodically visit each customer within their assigned areas. 
<PAGE> 
Real Estate 
- ----------- 
The Company's principal executive offices are located in Pewaukee,  
Wisconsin.  These offices are on an 85-acre site. 
 
Wholesale activities are conducted by the Company from the following  
warehouses: 
                                                        
                                         	 					    Approximate 
                                          						     Warehouse 
Location                Products Distributed       Square Footage 
- --------                --------------------       -------------- 
Wauwatosa, Wisconsin    All product lines,           745,000 (O) 
	                     		except nonfood products 
 
Mazomanie, Wisconsin    Dry groceries and            225,000 (L) 
	                     		nonfood products 
 
Westville, Indiana      All product lines,           557,000 (L) 
	                     		except nonfood products 
 
Lima, Ohio              All product lines,           460,000 (O) 
	                     		except produce and 
	                     		nonfood products 
 
Eldorado, Illinois      Dry groceries and            384,000 (O) 
	                     		dairy products 
 
Columbus, Ohio          All product lines,           320,000 (L) 
	                     		except produce 
 
Parkersburg, West  
   Virginia             All product lines,            80,000 (O) 
	                     		except produce 
 
Van Wert, Ohio          Nonfood products             115,000 (L) 
 
Evansville, Indiana     Frozen foods and              94,000 (O) 
	                     		meat 
 
South Bend, Indiana     Frozen foods                  84,000 (L) 
 
Muskegon, Michigan      All product lines,           215,000 (O) 
	                     		except produce 
	                O = Owned               L = Leased 
     
The Company is subject to regulation by the United States Food and Drug  
Administration and to certain state and local health regulations in  
connection with the operations of its facilities and its wholesale food  
business.  The Company has not been subject to any actions brought under  
such regulations in the past five years. 
    
Transportation 
- -------------- 
The Company's transportation fleet for distribution operations as of  
January 1, 1994, consisted of 270 tractor cabs and 650 trailers and 20  
straight delivery trucks.  In addition, the Company owns 60 automobiles  
and an airplane.  Approximately 75% of the fleet is owned by the Company  
and the balance is leased. 
     
<PAGE> 
Computers 
- --------- 
The Company owns most of its computers and related peripheral equipment.   
The computers are used for inventory control, billing and all other  
general accounting purposes.  The computer systems are adequate for the  
Company's operations. 
 
Legal Proceedings 
- ----------------- 
The Company is not involved in any material litigation as either a  
plaintiff or defendant, nor is any other material litigation  
contemplated by Roundy's or, to the best of its knowledge, threatened  
against it. 
<PAGE> 
                               
	                       		   MANAGEMENT 
 
The Directors and Executive Officers of Roundy's are as follows: 
 
 
	                            			Position(s) Held with Roundy's 
      Name              Age     and Business Experience        
- -------------------    ----     ------------------------------------------ 
John R. Dickson         63      Chairman and Chief Executive Officer since 
                            				1993; President and Chief Executive      
                            				Officer 1986-1993; Director since 1986 
                            				(term expires 1995) 
 
Gerald F. Lestina       51      President and Chief Operating Officer    
	                            			since 1993; Vice President of Wisconsin 
                            				Region 1992-1993; President of Milwaukee 
                            				Division 1986-1993; Director since 1991 
                            				(term expires 1996) 
 
Robert D. Ranus         53      Vice President and Chief Financial Officer 
	                            			since 1987; Director since 1987 (term 
                            				expires 1997) 
 
David C. Busch          45      Vice President of Administration since   
	                            			1993; Vice President of Human Resources 
                            				1990-1993; Director of Human Resources 
	                            			1988-1989 
 
Edward G. Kitz          40      Vice President & Treasurer since 1989;   
	                            			Vice President & Controller 1985-1988 
 
Michael J. Schmitt      45      Vice President, Northern Region since    
	                            			1992; Vice President and General Manager 
                            				of Milwaukee Division 1991; Vice President 
                            				of Retail Development 1990-1991; Director 
                            				of Retail Development 1988-1990 
 
Robert G. Turcott       49      Vice President, Secretary and General 
	                            			Counsel since 1987 
 
Roger W. Alswager       45      Vice President of Real Estate and Develop- 
	                            			ment since 1989; Director of Real Estate 
                            				and Development 1986-1988 
 
Londell J. Behm         43      Vice President of Advertising since 1987 
 
John M. Granger         47      Vice President of Management Information 
	                            			Services since 1990; Vice President of 
                            				Management Information Systems, Richfood, 
                            				Inc. 1987-1990 
 
Charles H.              51      Vice President, Logistics and Planning  
Kosmaler, Jr.                   since 1993; Vice President of Adminis- 
	                            			trative Efficiencies 1992-1993; Vice 
                            				President and Financial Operating Officer 
                            				1990-1991; Vice President of Finance, 
                            				Milwaukee Division 1988-1989 
<PAGE> 
Marion H. Sullivan      47      Vice President of Marketing since 1989; 
                            				President of Pick 'n Save 1989-1990; 
                            				Executive Vice President and Chief 
                            				Operating Officer, Pick 'n Save 1987-1988 
 
Robert E. Bartels       56      Director since 1994 (term expires 1997); 
	                            			President and Chief Executive Officer of 
                            				Martin's Super Markets, Inc., South Bend, 
                            				Indiana 
 
 
 
Charles R. Bonson       47      Director since 1994 (term expires 1997); 
	                             		President of Bonson's Foods, Inc., Eagle  
                            				River, Wisconsin 
 
Gary N. Gundlach        50      Director since 1990 (term expires 1996); 
	                            			President of G.E.M., Inc., McFarland, 
                            				Wisconsin 
 
George C. Kaiser        61      Director since 1986 (term expires 1995); 
	                            			Chairman and Chief Executive Officer,    
                            				Hanger Tight Company since 1988; Chief 
                            				Executive Officer, George C. Kaiser and
                            				Co. since 1988; Director of The Baird    
                            				Funds, Inc. since 1992 
 
George E. Prescott      46      Director since 1986 (term expires 1995); 
	                            			President and Chief Executive Officer of 
                            				Prescott's Supermarkets, Inc., West Bend, 
                            				Wisconsin 
 
Brenton H. Rupple       69      Director since 1993 (term expires 1996); 
	                            			Retired Chairman of Robert W. Baird & Co., 
                            				Milwaukee, Wisconsin 
 
 
Directors of Roundy's are elected by class and generally serve three- 
year terms; approximately one-third of the Board of Directors is elected  
annually.  Of the nine members of the Board of Directors, three are  
currently Executive Officers of Roundy's (Messrs. Dickson, Lestina and  
Ranus) and three are stockholder-customers of Roundy's (Messrs. Bonson,  
Gundlach and Prescott).  The terms of the Roundy's, Inc. Voting Trust  
provide that each year the Trustees will vote to elect one stockholder- 
customer, chosen by a plurality vote of the Voting Trust Certificate  
Holders, to serve a three-year term as Director; therefore, at any time  
there should be three "Retailer Directors" serving. 
     
<PAGE> 
 
	                       		  DESCRIPTION OF STOCK 
    
Authorized Shares 
- ----------------- 
Roundy's is authorized by its Articles of Incorporation to issue 60,000  
shares of Class A Common Stock, $1.25 par value, and 2,400,000 shares of  
Class B Common Stock, $1.25 par value.  On January 1, 1994, 15,500  
shares of Class A Common Stock and 1,140,302 shares of Class B Common  
Stock were outstanding.  Holders of Roundy's Class A Common Stock are  
entitled to one vote for each share held, on all matters which are  
submitted to a vote of stockholders.  Except as otherwise required by  
law, holders of Roundy's Class B Common Stock are not entitled to vote  
on any matter submitted to a vote of the stockholders. 
     
Voting Rights 
- ------------- 
Holders of Class A Common are entitled to one vote for each share held,  
on all matters which are submitted to a vote of stockholders.   
Stockholders are not entitled to cumulative voting rights.  All of the  
shares of Class A Common outstanding as of the date of this Prospectus  
are owned of record by the Trustees of the Voting Trust.  Shares  
deposited in the Voting Trust will be voted in the manner provided in  
the Voting Trust Agreement.  See "VOTING TRUST." 
 
Except as otherwise required by law, holders of Class B Common are not  
entitled to vote on any matter submitted to a vote of the stockholders.   
The Wisconsin Statutes provide that the holders of the outstanding  
shares of a class of stock must be entitled to vote as a class upon any  
proposed merger, share exchange, sale of all or substantially all assets  
of the Company or any amendment to the articles of incorporation which  
would, in either case, alter the rights, preferences, or relative status  
of the shares in any of a number of specified ways.  These are the only  
circumstances in which holders of Class B Common are entitled to vote as  
stockholders. 
 
Dividend Rights 
- --------------- 
Holders of Class A Common and Class B Common are entitled to such  
dividends as may be declared by the Board of Directors.  However, the  
Company does not expect to pay any dividends in the foreseeable future  
other than patronage dividends as described under "THE COMPANY-- 
Operation as a Cooperative" above.  Stockholders who are not customers  
of Roundy's are not entitled to receive patronage dividends. 
 
Liquidation Rights 
- ------------------ 
In the event of the voluntary or involuntary liquidation of Roundy's,  
the holders of Class A Common and Class B Common will be entitled to  
share ratably in the assets of Roundy's remaining after payment of all  
Roundy's liabilities. 
 
Repurchase of Shares 
- -------------------- 
Subject to certain limitations, Roundy's is obligated to repurchase  
Class A Common and Class B Common upon written request from stockholders  
who have terminated or substantially reduced their customer or employee  
relationships with Roundy's.  Roundy's may, but is not obligated to,  
purchase shares held by other stockholders.  See "REPURCHASE OF SHARES." 
<PAGE> 
Restrictions on Transfer 
- ------------------------ 
Roundy's Articles of Incorporation provide that no shares of Class A  
Common or Class B Common may be transferred for any purpose (including,  
but not limited to, sales, gifts, testate or intestate inheritance or  
pledge) unless and until (i) such transfer has received the prior  
written consent of Roundy's or (ii) Roundy's has agreed in writing to  
repurchase such shares and has failed to satisfy such obligation. 
 
The certificates representing Class A and Class B Common bear a legend  
setting forth the foregoing limitations on the resale of such shares. 
 
Other Restrictions and Rights 
- ----------------------------- 
The Class A Common and Class B Common, the full consideration for which  
has been paid, will not be subject to any further calls or assessments  
by Roundy's.  However, Section 180.0622(2)(b) of the Wisconsin Business  
Corporation Law imposes on stockholders personal liability in an amount  
equal to the par value of their respective shares, or in an amount equal  
to the consideration paid for such shares in the case of no-par value  
stock, for all debts owing to employees of Roundy's for services  
performed for Roundy's, not exceeding six months' service in any one  
case.  In a split decision without precedential value, the Supreme Court  
of Wisconsin has affirmed a lower court ruling holding that "par value," 
for purposes of this statute, should be construed to mean the  
"subscription price paid for the stock." 
 
Roundy's has a first lien upon any shares of its stock held by any  
stockholder for the amount of any indebtedness payable to Roundy's or  
its subsidiaries by such stockholder, and no sale or transfer of any  
such stock shall be made until all such indebtedness to "the Company" 
shall have been paid in full. 
 
Transfer Agent 
- -------------- 
Roundy's acts as its own transfer agent for its Class A and Class B  
Common Stock. 
 
Reports to Stockholders 
- ----------------------- 
Roundy's will furnish annual reports to its stockholders within 120 days  
after the end of each fiscal year which will include financial  
statements audited by independent certified public accountants. 
<PAGE> 
	                       		   VOTING TRUST 
 
Each purchaser of Class A Common is requested, but not required, to  
deposit such shares in the Roundy's, Inc. Voting Trust (the "Trust").   
Such requests will be made only by means of a Prospectus relating to the  
Voting Trust Certificates. 
 
The Trust was established in August, 1971, (amended and restated in 1983  
and amended in 1986), as the successor to an initial voting trust  
created at the time of the organization of Roundy's and will terminate  
in 1997.  The main purpose for the establishment of the Trust, and its  
predecessor, was to insure the stability of management necessary to  
obtain long-term warehouse and other financing.  At present, the Trust  
owns of record all of the outstanding Class A Common. 
 
Stockholders depositing shares of Class A Common in the Trust will  
receive Voting Trust Certificates evidencing beneficial ownership of the  
number of shares deposited.  Such certificates are not negotiable or  
transferrable. 
 
The Voting Trust Agreement authorizes the Trustees to vote all shares  
deposited in the Trust, in their discretion, for the election of all but  
three of the Directors (there are currently nine Directors).  On other  
matters submitted to a vote of stockholders (including the election of  
one Director each year), the Trustees are required to vote the shares  
deposited in the Trust as a block as directed by a vote of a majority of  
the holders of outstanding Voting Trust Certificates (with each share of  
Class A Common in the Trust entitling the depositor thereof to one  
vote).  Certain fundamental matters submitted to a vote of stockholders,  
including the merger of Roundy's, liquidation or sale of all its assets,  
require approval by two-thirds of the certificate holders unless such  
action has been recommended by the Board of Directors.  Because such  
shares are voted as a block, a holder of Voting Trust Certificates who  
opposes a transaction such as a merger has no statutory right to dissent  
from such transaction and demand payment for his shares of Class A  
Common deposited in the Voting Trust.  A meeting of certificate holders  
is held prior to each meeting of stockholders for the purpose of  
presenting to the certificate holders the matters to be voted upon at  
the stockholders' meeting.  The format of the certificate holders'  
meeting follows that of a customary meeting of stockholders with respect  
to notice and the opportunity to vote in person or by proxy. 
 
Persons holding certificates issued with respect to shares deposited in  
the Trust (as amended and restated) prior to December 16, 1983 have an  
annual right to withdraw such shares from the Trust.  All other  
certificate holders must wait until their shares of Class A Common have  
been on deposit for five full years before becoming entitled to  
withdrawal rights.  No more than one-third of the total number of shares  
of Class A Common outstanding may be withdrawn in any single calendar  
year.  The Trustees give notice of this right of withdrawal to each  
person entitled to withdraw shares on or before January 31 of each year,  
and all withdrawals must take place during the months of February or  
March. 
 
All cash dividends received by the Trustees on the shares of Class A  
Common deposited in the Trust will be paid by them to the certificate  
holders.  Any stock dividends payable in Class A Common will be retained  
by the Trustees and a like number of additional Voting Trust  
<PAGE> 
Certificates will be issued to the depositors.  In the event of a  
liquidation of Roundy's, all money or property received by the Trustees  
with respect to the stock deposited in the Trust will be distributed  
among the depositors in proportion to their respective stock interests  
in the Trust. 
    
The Voting Trust Agreement provides that there shall be seven Trustees,  
consisting of two "Officer Trustees" (currently Gerald F. Lestina and  
Robert G. Turcott), who shall be officers of Roundy's; two "Independent  
Trustees" (currently Robert R. Spitzer and Charles E. Stenicka), who  
shall be persons having executive business management experience who are  
independent from the management and stockholders of Roundy's; and three  
"Retailer Trustees" (currently John A. McAdams, Duane G. Tate and David  
A. Ulrich), who shall be stockholder-customers of Roundy's but may not  
be Directors.  The term of an Officer Trustee is determined by the Board  
of Directors, and an Officer Trustee automatically ceases to be a  
Trustee upon ceasing to be an officer of Roundy's.  Retailer Trustees  
and Independent Trustees serve five-year terms.  Successor Trustees are  
appointed by majority vote of the remaining Trustees. 
 
Mr. Stenicka is President of MR--The Management Association, Inc.  Mr.  
McAdams is President and stockholder of McAdams, Inc., a stockholder- 
customer of Roundy's.  Mr. Tate is President and principal stockholder  
of Tate Foods, Inc., a stockholder-customer of Roundy's.  Mr. Ulrich is  
principal stockholder of Mega Marts, Inc., a stockholder-customer of  
Roundy's.  For information concerning Messrs. Lestina and Turcott see  
"MANAGEMENT." 
     
The Voting Trust may be deemed to be an "affiliate" of Roundy's, and the  
Trustees of the Voting Trust, as a group, may be considered to be  
"parents" of Roundy's, as these terms are defined in the Securities Act  
of 1933, as amended, and the regulations thereunder. 
 
	                      		    LEGAL MATTERS 
 
The legality of the Class A Common and Class B Common offered hereby has  
been passed upon by Whyte Hirschboeck Dudek S.C., 111 East Wisconsin  
Avenue, Suite 2100, Milwaukee, Wisconsin 53202. 
 
	                           			EXPERTS 
    
The consolidated financial statements of Roundy's, Inc. and subsidiaries  
and the related financial statement schedules as of January 1, 1994 and  
January 2, 1993 and for each of the three years in the period ended  
January 1, 1994 included and incorporated by reference in this  
prospectus have been audited by Deloitte & Touche, independent auditors,  
as stated in their reports, which are included and incorporated by  
reference herein, and have been so included and incorporated in reliance  
upon the reports of such firm given upon their authority as experts in  
accounting and auditing. 
     
	                     	    INDEMNIFICATION 
 
Roundy's has, in its By-Laws, established a policy indemnifying officers  
and directors for liabilities and expenses arising out of their actions  
in their capacities as officers and directors.  This would include  
indemnification for certain liabilities on the part of officers and  
directors under the Securities Act of 1933 (the "Securities Act").  It  
is the public policy of the state of Wisconsin, as expressed in Section  
180.0859 of the Wisconsin Business Corporation Law, to require or permit  
<PAGE> 
indemnification against claims arising under federal law and state  
securities laws. 
 
However, insofar as indemnification for liabilities arising under the  
Securities Act may be permitted to directors, officers or persons  
controlling Roundy's pursuant to the foregoing provisions, Roundy's has  
been informed that in the opinion of the Securities and Exchange  
Commission such indemnification is against public policy as expressed in  
the Securities Act and is therefore unenforceable. 
<PAGE> 
    
	                 		 INDEX TO FINANCIAL STATEMENTS 
 
 
 
 
 
									Page 
 
Roundy's, Inc. and Subsidiaries: 
 
	Independent Auditors' Report                                     F-2 
 
	Statements of Consolidated Earnings for each of 
	  the three years in the period ended January 1, 1994            F-3 
 
	Consolidated Balance Sheets at January 1, 1994 
	  and January 2, 1993                                            F-4 
 
	Statements of Consolidated Stockholders' Equity 
	  for each of the three years in the period 
	  ended January 1, 1994                                          F-6 
 
	Statements of Consolidated Cash Flows for each of 
	  the three years in the period ended January 1, 1994            F-7 
 
	Notes to Financial Statements                                    F-8 
    
<PAGE> 
          
INDEPENDENT AUDITORS' REPORT  
- ----------------------------  
To the Stockholders and Directors of Roundy's, Inc.:  
  
We have audited the accompanying consolidated balance sheets of  
Roundy's, Inc. and its subsidiaries as of January 1, 1994 and January 2, 1993  
and the related statements of consolidated earnings, stockholders' equity and  
cash flows for each of the three years in the period ended January 1, 1994.  
These financial statements are the responsibility of the Company's  
management. Our responsibility is to express an opinion on these financial  
statements based on our audits.  
  
We conducted our audits in accordance with generally accepted auditing  
standards. Those standards require that we plan and perform the audit to  
obtain reasonable assurance about whether the financial statements are free  
of material misstatement. An audit includes examining, on a test basis,  
evidence supporting the amounts and disclosures in the financial statements.  
An audit also includes assessing the accounting principles used and  
significant estimates made by management, as well as evaluating the overall  
financial statement presentation. We believe that our audits provide a  
reasonable basis for our opinion.  
  
In our opinion, such consolidated financial statements present fairly, in all  
material respects, the financial position of the companies at January 1, 1994  
and January 2, 1993 and the results of their operations and their cash  
flows for each of the three years in the period ended January 1, 1994 in  
conformity with generally accepted accounting principles.  
  
As discussed in Notes 1 and 9 to the financial statements, the companies  
changed their method of accounting for income taxes effective December 29,  
1991, to conform with Statement of Financial Accounting Standards No. 109.  
  
DELOITTE & TOUCHE  
  
Milwaukee, Wisconsin  
February 28, 1994  
      
  
<PAGE>  
STATEMENTS OF CONSOLIDATED EARNINGS  
As of January 1, 1994 and January 2, 1993  
  
  
				                             1993          1992            1991  
                     			     -------------- -------------- --------------  
Revenues:  
Net sales and service fees ..$2,480,254,200 $2,491,292,900 $2,534,418,400  
Other-net ...................     6,526,600      3,290,100      5,047,300  
                     			     -------------- -------------- --------------  
                     			      2,486,780,800  2,494,583,000  2,539,465,700  
                     			     -------------- -------------- --------------  
Costs and Expenses:  
Cost of sales ............... 2,248,336,000  2,252,976,400  2,291,962,200  
Operating and administrative    206,253,600    211,949,500    217,096,400  
Interest ....................    12,138,100     13,128,900     15,580,800  
                     			     -------------- -------------- --------------  
                     			      2,466,727,700  2,478,054,800  2,524,639,400  
                     			     -------------- -------------- --------------  
Earnings Before Patronage  
   Dividends ................    20,053,100     16,528,200     14,826,300  
  
Patronage Dividends .........     5,300,700      5,134,700      3,304,600  
		                     	     -------------- -------------- --------------  
Earnings Before Income Taxes     14,752,400     11,393,500     11,521,700  
                     			     -------------- -------------- --------------  
Provision (Credit) for  
   Income Taxes:  
     Current-Federal ........     5,797,000      4,521,500      4,027,800  
	           -Jobs and other  
       	       tax credits ..      (485,500)      (452,100)      (485,100)  
       	    -State ..........     1,740,200      1,237,000      1,174,700  
       	    -Deferred .......    (1,078,000)      (606,000)        (9,000)  
                     			     -------------- -------------- --------------  
                            				  5,973,700      4,700,400      4,708,400  
                     			     -------------- -------------- --------------  
Earnings Before Extraordinary  
   Item and Cumulative Effect  
   of Accounting Change .....     8,778,700      6,693,100      6,813,300  
  
Extraordinary Loss on Early  
   Extinguishment of Long-  
   Term Debt (Net of Income  
   Tax Benefit of $511,000)..      (751,000)   
Cumulative Effect of  
    Accounting Change .......                      660,000  
		                     	     -------------- -------------- --------------  
Net Earnings.................$    8,027,700 $    7,353,100 $    6,813,300  
                     			     ============== ============== ==============  
  
  
[FN]  
See notes to financial statements.  
<PAGE>  
CONSOLIDATED BALANCE SHEETS  
As of January 1, 1994 and January 2, 1993  
  
  
  
  
ASSETS                                 1993                 1992      
		                            		   ------------         ------------  
CURRENT ASSETS:  
  
   Cash and short-term investments $ 25,845,600         $ 19,912,000  
   Notes and accounts receivable,  
      less allowance for losses,  
      $8,766,500 and $7,578,200....  99,826,500           96,420,200  
   Merchandise inventories......... 153,169,500          164,719,900  
   Prepaid expenses ...............   6,956,800            4,347,400  
   Future income tax benefits......   4,281,800            4,576,800  
		                            		   ------------         ------------  
      Total current assets......... 290,080,200          289,976,300  
                            				   ------------         ------------  
OTHER ASSETS:  
   Notes receivable................  14,894,700           19,497,200  
   Other real estate...............   7,343,000            6,540,700  
   Deferred expenses and other.....   7,885,100            8,654,500  
                            				   ------------         ------------  
      Total other assets...........  30,122,800           34,692,400  
                            				   ------------         ------------  
  
PROPERTY AND EQUIPMENT:  
   Land............................   5,100,600            4,647,200  
   Buildings.......................  39,668,000           40,529,900  
   Equipment.......................  71,508,900           76,275,100  
   Capitalized equipment leases....   2,300,000            2,300,000  
   Leasehold improvements..........  11,939,300           16,005,900
		                            		   ------------         ------------  
                            				    130,516,800          139,758,100    
   Less accumulated depreciation  
     and amortization:  
       Owned.......................  68,721,000           72,602,300  
       Leased......................   1,906,700            1,676,600  
                            				   ------------         ------------  
       	 Property and equipment-net  59,889,100           65,479,200  
				                               ------------         ------------  
                            				   $380,092,100         $390,147,900  
                            				   ============         ============  
  
[FN]  
See notes to financial statements.  
<PAGE>  
LIABILITIES AND STOCKHOLDERS' EQUITY:  
   
			                            	       1993                 1992      
                            				   ------------         ------------  
  
CURRENT LIABILITIES:  
   Notes payable...................$    139,600         $    502,400   
   Current maturities of  
      long-term debt...............   8,920,700            7,542,800  
   Accounts payable................ 130,187,600          127,775,500       
   Accrued expenses................  36,778,500           33,867,100  
   Income taxes....................     410,900            1,135,300    
		                            		   ------------         ------------  
      Total current liabilities.... 176,437,300          170,823,100  
  
Long-Term Debt, Less Current  
   Maturities...................... 113,044,700          135,420,100  
Deferred Income Taxes..............     600,000            2,184,000  
Other Liabilities..................   3,944,000            3,147,800  
		                            		   ------------         ------------  
      Total liabilities ........... 294,026,000          311,575,000  
  
  
Commitments and Contingencies  (Note 10)  
  
  
STOCKHOLDERS' EQUITY:  
   Common stock:  
      Voting (Class A).............      19,400               20,100  
      Non-voting (Class B).........   1,425,400            1,427,000  
		                            		    -----------          -----------  
	         Total common stock.......   1,444,800            1,447,100  
  
   Amount related to recording   
      minimum pension liability....    (308,700)  
   Patronage dividends payable in   
      common stock.................   3,263,000            3,210,000  
   Additional paid-in capital......  20,388,900           16,867,000  
   Reinvested earnings.............  61,278,100           57,048,800  
		                            		   ------------         ------------  
     Total stockholders' equity....  86,066,100           78,572,900  
                            				   ------------         ------------  
                            				   $380,092,100         $390,147,900  
                            				   ============         ============  
<PAGE>  
<TABLE>  
  
STATEMENTS of CONSOLIDATED STOCKHOLDERS' EQUITY  
For the years ended January 1, 1994, January 2, 1993 and December 28,  
1991  
  
<CAPTION>  
  
                            	 		     Common Stock  
                    			   -------------------------------------  Patronage     
                    			       Class A          Class B           Dividends    Additional  
                    			   -------------------------------------- Payable in    Paid-in     Reinvested  
                    			    Shares  Amount   Shares    Amount     Common Stock  Capital      Earnings  
                    				   ---------------------------------------------------------------------------  
<S>                        <C>     <C>      <C>       <C>         <C>          <C>         <C>  
Balance, December 29, 1990 17,200  $21,500  1,146,745 $1,433,400  $3,414,000   $11,682,600 
$48,684,200  
   Net earnings............                                                                  6,813,300 
   Common stock issued..... 1,100    1,400     75,845     94,800  (3,414,000)   3,910,600  
   Common stock purchased..(2,300)  (2,900)   (69,106)   (86,300)                (852,400) (2,995,600) 
   Patronage dividends  
    payable in common stock                                        2,212,000  
		                     	   --------------------------------------------------------------------------- 
Balance, December 28, 1991 16,000   20,000  1,153,484  1,441,900   2,212,000   14,740,800  52,501,900 
   Net earnings............                                                                 7,353,100  
   Common stock issued..... 1,200    1,500     52,184     65,200  (2,212,000)   3,029,300 
   Common stock purchased..(1,100)  (1,400)   (64,110)   (80,100)                (903,100) (2,806,200) 
   Patronage dividends  
    payable in common stock                                        3,210,000  
	                     		   --------------------------------------------------------------------------- 
Balance, January 2, 1993   16,100   20,100  1,141,558  1,427,000   3,210,000   16,867,000  57,048,800 
   Net earnings............                                                                 8,027,700  
   Common stock issued.....   700      900     82,193    102,700  (3,210,000)   5,058,100  
   Common stock purchased..(1,300)  (1,600)   (83,449)  (104,300)              (1,536,200) (3,798,400) 
   Patronage dividends  
    payable in common stock                                        3,263,000  
                     			   ---------------------------------------------------------------------------  
Balance, January 1, 1994   15,500  $19,400  1,140,302 $1,425,400  $3,263,000  $20,388,900 $61,278,100  
			   
                           ===========================================================================  
  
<FN>  
See notes to financial statements.  
  
</TABLE>  
<PAGE>  
STATEMENTS of CONSOLIDATED CASH FLOWS  
For the years ended January 1, 1994, January 2, 1993 and December 28,  
1991  
  
		                              		  1993              1992             1991  
                            				------------      ------------    ------------  
Cash Flows From Operating  
 Activities:  
   Net earnings.................$  8,027,700      $  7,353,100    $  6,813,300 
   Adjustments to reconcile  
     net earnings to net  
     cash flows provided by  
     operating activities:  
     Depreciation and  
       amortization.............  12,913,200        13,350,100      12,892,700 
     Extraordinary loss on  
       early extinguishment  
       of debt..................     751,000  
     Cumulative effect of  
       accounting change........                      (660,000)  
     Allowance for losses.......   6,738,600         5,772,900       4,030,300 
     Gain on sale of property  
       and equipment and other  
       productive assets........  (3,680,300)       (1,105,700)     (1,804,800) 
     Patronage dividends payable  
       in common stock..........   3,263,000         3,210,000       2,212,000 
   (Increase) decrease in operating  
      assets, net of the effects  
      of disposition:  
      Accounts receivable....... (13,819,500)       (3,462,100)     (6,676,200) 
      Merchandise inventories...  11,038,700        (2,273,400)     (1,789,000) 
      Prepaid expenses..........  (2,105,000)         (219,900)       (359,800) 
      Future income tax benefits     295,000        (1,218,000)       (293,000) 
      Other real estate.........    (802,300)          245,200         456,300 
      Deferred expenses and other  
      assets....................     (27,700)         (330,700)        (38,000) 
   Increase (decrease) in operating  
      liabilities, net of the  
      effects of disposition:  
      Accounts payable..........   7,715,000        (4,432,700)     (5,528,100) 
      Accrued expenses..........     772,900         1,893,000)      1,982,900 
      Income taxes..............    (724,400)          (16,700)        432,300 
      Deferred income taxes.....  (1,373,000)          232,000         157,000 
      Other liabilities.........     796,200           757,800      (1,325,300) 
                            				------------      ------------    ------------  
   Net cash flows provided by   
      operating activities        29,779,100        15,308,900      11,162,600 
                            				------------      ------------    ------------ 
Cash Flows From Investing Activities:  
   Capital expenditures......... (13,354,800)      (15,332,300)    (11,894,000) 
   Proceeds from sale of property  
     and equipment and other  
     productive assets..........  11,017,900         3,096,800      14,574,300 
   (Increase) decrease in notes  
     receivable.................   4,602,500        (3,976,500)     (7,034,400) 
                            				------------      ------------    ------------- 
  Net cash flows provided by  
   (used in) investing activities  2,265,600       (16,212,000)     (4,354,100) 
                            				------------      ------------    ------------ 
<PAGE> 
Cash Flows From Financing Activities:  
   Proceeds from long-term  
     borrowings.................  45,000,000        48,000,000       8,475,000 
   Principal payments and  
     defeasance of long-term   
     debt....................... (68,637,400)      (51,862,400)     (9,627,600) 
   Increase in notes payable and  
     current maturities of long-  
     term debt..................   1,015,100           909,200         194,100 
   Proceeds from sale of common  
     stock......................   1,951,700           884,000         870,000 
   Common stock purchased.......  (5,440,500)       (3,790,800)     (4,214,400) 
                            				------------      ------------    ------------ 
   Net cash flows (used in)  
     financing activities....... (26,111,100)       (5,860,000)     (4,302,900) 
                            				------------      ------------    ------------  
Net Increase (Decrease) in Cash  
   and Short-Term Investments...   5,933,600        (6,763,100)      2,505,600 
Cash And Short-Term Investments,  
   Beginning Of Year............  19,912,000        26,675,100      24,169,500 
                            				------------      ------------    ------------ 
Cash And Short-Term Investments,  
   End Of Year..................$ 25,845,600      $ 19,912,000    $ 26,675,100 
		                            		============      ============    ============ 
Cash Paid During The Year For:  
   Interest.....................$ 13,100,200      $ 14,482,100    $ 14,918,900 
   Income Taxes.................   7,805,700         5,703,300       4,478,200 
  
[FN]  
See notes to financial statements.  
<PAGE>  
  
NOTES to FINANCIAL STATEMENTS  
  
1. SIGNIFICANT ACCOUNTING POLICIES  
Description of business-The Company is primarily engaged in the distribution  
of food products and related non-food items through retail supermarkets,  
many of which are owned by stockholder-customers or the Company.  
  
Fiscal year-The Company's fiscal year is the 52 or 53 week period ending the  
Saturday nearest to December 31. The years ended January 1, 1994 and December  
28, 1991 included 52 weeks. The year ended January 2, 1993 included 53 weeks. 
  
Consolidation practice-The financial statements include the accounts of the 
Company and its subsidiaries. Significant interCompany balances and  
transactions are eliminated.  
  
Short-term investments-Short-term investments (maturing within three months)  
are recorded at cost which approximates market value.  
  
Inventories-Inventories are recorded at the lower of cost, on the first-in,  
first-out method, or market.  
  
Depreciation-Depreciation and amortization of property and equipment are  
computed primarily on the straight-line method over their estimated  
useful lives, which are generally thirty-one years for buildings, three to  
ten years for equipment and five to twenty years for leasehold improvements. 
Equipment under capitalized leases are amortized over the terms of the  
respective leases.  
  
Income Taxes-Prior to 1992, the Company provided deferred income taxes in 
accordance with Statement of Financial Accounting Standards No. 96. Effective 
December 29, 1991, the Company adopted Statement of Financial Accounting  
Standards No. 109, "Accounting for Income Taxes," which requires an asset and 
liability approach to financial accounting and reporting for income taxes. 
Deferred income tax assets and liabilities are computed annually for  
differences between the financial statement and tax bases of assets and  
liabilities that will result in taxable or deductible amounts in the future  
based on enacted tax laws and rates applicable to the periods in which the  
differences are expected to affect taxable income.  
  
2. DISPOSITION  
On August 28, 1993, the Company completed the sale of its dairy and ice cream 
operations. The sale price of $14,976,500 consisted of cash of $9,649,600 and 
liabilities assumed by the purchaser of $5,326,900. The sale resulted in a  
pretax gain of $3,254,100 which is included in other revenues in the 1993  
Statement of Consolidated Earnings.  
 
3. PATRONAGE DIVIDENDS  
The Company's By-Laws require that for each of the last three fiscal years,  
to  the extent permitted by the Internal Revenue Code, patronage dividends 
are to be paid out of earnings from business done with stockholder-customers  
in an amount which will reduce the net earnings of the Company to an amount 
which will result in a 10% increase in the book value of its common stock.  
The dividends are payable at least 20% in cash and the remainder in Class B  
common stock. Dividends for the last three fiscal years were payable 30% in  
cash.  
<PAGE> 
4. NOTES RECEIVABLE  
The Company extends long-term credit to certain independent retailers it  
serves to be used primarily for store expansion or improvements. Loans to  
independent retailers are primarily collateralized by the retailer's  
inventory and equipment. Interest rates are generally in excess of the prime  
rate and terms of the notes are up to 10 years. Included in current notes  
and accounts receivable are amounts due within one year totalling $9,661,400  
and $10,755,200 at January 1, 1994 and January 2, 1993, respectively. Long- 
term notes receivable at January 1, 1994 and January 2, 1993 are net of an  
allowance for losses of $1,483,000.  
  
5. LONG-TERM DEBT  
Long-term debt, exclusive of current maturities, consists of the following  
at the respective year-ends:  
  
 	                                          					  1993            1992  
	                                    			       ------------   ------------  
Mortgage note payable at 9.75%, due  1994......               $  1,579,200  
Other long-term debt, 9% to 10%, due 1995  
 to 2006.......................................$  1,162,700      2,741,800  
Obligations under capitalized leases...........   1,310,800      1,738,400   
Industrial development bonds, 73% of the  
 prime rate, due 1995 to 1997..................     521,200      1,610,700  
Senior unsecured notes payable:  
 10.31%, due 1995 to 1999......................  15,250,000     18,750,000   
 11.26%, due 1995 to 1999......................                 25,000,000  
  9.26%, due 1995 to 2001......................  17,500,000     20,000,000  
  7.57% to 8.26%, due 1995 to 2008.............  22,300,000     23,000,000  
  6.94%, due 1997 to 2003......................  45,000,000      
  Notes payable under revolving credit  
 agreements at 6%, due 1997....................  10,000,000     41,000,000  
		                                          				-----------   ------------  
       	Total..................................$113,044,700   $135,420,100  
					                                          ============   ============  
  
Interest rates noted above are at January 1, 1994. The prime interest  
rate was 6.0% at January 1, 1994 and January 2, 1993.  
  
At January 1, 1994, $60,000,000 was available to the Company under its  
revolving credit agreements. Certain property and equipment aggregating  
approximately $3,000,000 are pledged as collateral to long-term debt and  
other obligations at January 1, 1994. The loan agreements include, among  
other provisions, minimum working capital and net worth requirements and  
limit stock repurchases and total debt outstanding.  
  
In December 1993, the Company completed a private placement of $45,000,000  
of 6.94% Senior Unsecured Notes. Proceeds were used to prepay the $25,000,000  
of 11.26% outstanding Senior Unsecured Notes and to reduce notes payable  
under revolving credit agreements. Proceeds used to prepay the 11.26% Senior  
Unsecured Notes were placed in an irrevocable trust and, as a result, this  
debt is considered to be defeased and the liability has been removed from  
the consolidated financial statements. The extraordinary loss on the early  
extinguishment of the 11.26% Senior Unsecured Notes totalled $1,262,000,  
before applicable income tax benefit of $511,000.  
<PAGE>  
Repayment of principal on long-term debt outstanding, excluding obligations 
under capitalized leases (see Note 10), is as follows:  
  
1994............................................................$ 8,512,500  
1995............................................................  6,929,400  
1996............................................................  7,681,600  
1997............................................................ 25,508,300  
1998............................................................ 11,656,800  
Thereafter...................................................... 59,957,800  
  
  
6. FAIR VALUE OF FINANCIAL INSTRUMENTS  
The Company's financial instruments, as defined in Statement of Financial  
Accounting Standards No. 107, "Disclosures About Fair Value of Financial  
Instruments," consist primarily of accounts and notes receivable, accounts 
payable, notes payable and long-term debt. The carrying amounts for accounts  
and notes receivable, accounts payable and notes payable approximate their  
fair values. Based on the borrowing rates currently available to the Company 
for long-term debt with similar terms and maturities, the fair value of long- 
term debt, including current maturities, is approximately $126,700,000.  
  
  
  
7. COMMON STOCK  
The authorized capital stock of the Company is 60,000 shares of Class A  
common stock and 2,400,000 shares of Class B common stock with a par value  
of $1.25 a share. Inactive customers are required to exchange Class A voting  
stock held for Class B non-voting stock.  
  
The issuance and redemption of common stock is based on the book value  
thereof as of the preceding year-end. The year-end book value was $71.65,  
$65.10 and $58.75 for 1993, 1992 and 1991, respectively. The Company is  
obligated, upon request, to repurchase common stock held by inactive  
customers or employees. The amount available for such repurchases in any year  
is subject to limitations under certain loan agreements.  
  
Effective November 1991, the Board of Directors adopted the 1991 Stock  
Incentive Plan (the "Plan") under which up to 75,000 shares of Class B  
common stock may be issued pursuant to the exercise of stock options. The  
Plan also authorizes the grant of up to 25,000 stock appreciation rights  
("SARs").  Options and SARs may be granted to senior executives and key  
employees of the Company by the Executive Compensation Committee of the  
Board of Directors. No options or SARs may be granted under the Plan after  
November 30, 2001.  
<PAGE> 
Option and SAR transactions are as follows:  
  
		                            		       Options     SARs       Price          
                            				       -------   --------  -------------  
Outstanding, December 29, 1990.....         0          0         -   
   Granted.........................     30,000    10,000          $53.10  
                            				       -------   --------  -------------  
Outstanding, December 28, 1991.....     30,000    10,000           53.10  
   Granted.........................     15,000     5,000           58.75   
                            				       -------   --------  -------------  
Outstanding, January 2, 1993.......     45,000    15,000     53.10-58.75  
   Granted.........................     15,000     5,000           65.10  
   Exercised.......................    (15,333)              53.10-65.10  
   Cancelled.......................     (1,500)   (1,500)    53.10-58.75  
                            				       -------   --------  -------------  
Outstanding, January 1, 1994.......     43,167    18,500   $53.10-$65.10  
                            				       =======   ========  =============  
Available for grant after  
   January 1, 1994.................     16,500     6,500  
		                            		       =======   ========   
  
Options granted become exercisable based on the vesting rate which ranges  
from 20% at the date of grant to 100% eight years from the date of grant. As 
of January 1, 1994, options were exercisable for 21,015 shares at $53.10- 
$65.10 per share.  
  
SAR holders are entitled, upon exercise of a SAR, to receive cash in an  
amount equal to the excess of the book value per share of the Company's  
common stock as of the last day of the Company's fiscal year immediately  
preceding the date the SAR is exercised over the base price of the SAR. SARs  
granted become exercisable based on the vesting rate which ranges from 20% on  
the last day of the fiscal year of the grant to 100% eight years from the  
last day of the fiscal year of the grant. Compensation expense was not  
material in 1993, 1992 and 1991. As of January 1, 1994, 5,950 SARs were  
exercisable at $53.10-$65.10 per SAR.  
  
In the event of a change in control of the Company, all options and SARs  
previously granted and not exercised, become exercisable.  
  
8. EMPLOYEE BENEFIT PLANS  
Substantially all non-union employees of the Company and employees of its 
subsidiaries are covered by defined benefit pension plans. Benefits are based  
on either years of service and the employee's highest compensation during  
five of the most recent ten years of employment or on stated amounts for  
each year of service. The Company intends to annually contribute only the  
minimum contributions required by applicable regulations.  
<PAGE>  
The following sets forth the funded status of the plans at January 1, 1994  
and January 2, 1993:  
                               				  1993                      1992  
                   			   ---------------------------------------------------- 
                   			     Assets    Accumulated     Assets       Accumulated 
                   			     Exceed      Benefits      Exceed         Benefits 
                   			   Accumulated    Exceed     Accumulated       Exceed  
                   			     Benefits     Assets       Benefits        Assets  
		                   	   ---------------------------------------------------- 
Actuarial present value of:  
 Vested benefit obligation $18,843,000  $3,234,100  $14,475,700    $2,126,900  
                     			   ===========  ==========  ===========    ========== 
 Accumulated benefit  
    obligation............ $21,103,200  $3,425,600  $15,400,500    $2,186,500 
                     			   ===========  ==========  ===========    ========== 
 Projected benefit  
    obligation............ $25,118,300  $3,425,600  $17,815,300    $2,186,500 
Plan assets (primarily   
   listed stocks and bonds)  
   at market value........  25,688,200   1,978,300   21,775,800     1,772,500 
                     			   -----------  ----------  -----------    ----------  
Projected benefit obligation  
   (in excess of) or less  
   than plan assets.......     569,900  (1,447,300)   3,960,500      (414,000) 
Unrecognized net (gain)  
   or loss................    (688,100)    519,700   (3,920,800)     (337,700) 
Prior service cost not yet  
   recognized in net  
   periodic pension cost..     595,700      73,100      639,700         3,000 
Unrecognized net asset....  (1,404,300)              (1,575,500)  
Adjustment required to  
recognize minimum  
liability.................                (592,800)  
                     			   ----------- -----------  -----------    ----------  
Accrued pension cost...... $  (926,800)$(1,447,300) $  (896,100)   $ (748,700) 
                     			   =========== ===========  ===========    ==========  
  
The assumptions used in the accounting were as follows:  
		                                                 					 1993      1992  
                                          						       --------  --------  
  
Discount rate..........................................    7.5%    9.5%     
Rate of increase in compensation levels................    4.0%    5.0%  
Expected long-term rate of return of assets............    9.0%    9.5%  
  
The changes in actuarial assumptions in 1993 resulted in a $6,047,000  
increase  in the projected benefit obligation in 1993, and is expected to  
result in an increase in the 1994 pension expense of approximately $750,000.  
In 1993, in accordance with Statement of Financial Accounting Standards No.  
87, "Employers' Accounting for Pensions," the Company has recorded a minimum  
pension liability of which $308,700, net of income taxes, is reflected as a  
reduction of stockholders' equity.  
<PAGE>  
Net pension cost for the foregoing defined benefit plans includes the  
following components:  
  
		                                    		    1993        1992         1991  
                                   					-----------  ----------- -----------  
Service cost-benefits earned during  
 the year...............................$ 1,314,800  $ 1,263,200 $ 1,217,300  
Interest on projected benefit obligation  1,881,000    1,658,900   1,583,500  
Actual return on plan assets............ (2,251,200)  (2,007,400) (1,573,400)  
Net amortization and deferral...........   (247,500)    (321,200)   (134,700)  
                                   					-----------  -----------  ----------  
Net pension cost........................$   697,100  $   593,500 $ 1,092,700   
                                   					===========  =========== ===========  
  
The Company and its subsidiaries also participate in various multi-employer 
plans which provide defined benefits to employees under collective  
bargaining agreements. Amounts charged to pension expense for such plans  
were $3,437,500, $3,500,400 and $3,465,800 in 1993, 1992 and 1991,  
respectively. Also, the Company has a defined contribution plan covering  
substantially all salaried and hourly employees not covered by a collective  
bargaining agreement. Total expense for the plan amounted to $513,700,  
$508,200 and $480,000 in 1993, 1992 and 1991, respectively.  
  
Effective January 3, 1993, the Company adopted the provisions of the Statement 
of Financial Accounting Standards No. 106, "Employers' Accounting for  
Postretirement Benefits Other Than Pensions," which covers health care and  
other welfare benefits provided to retirees and Statement of Financial  
Accounting Standards No. 112, "Employers' Accounting for Postemployment  
Benefits" issued by the Financial Accounting Standards Board. The adoption  
of these statements, using the immediate recognition basis, did not have an  
effect on the accompanying consolidated financial statements.  
  
  
9. INCOME TAXES  
Effective December 29, 1991, the Company adopted Statement of Financial  
Standards No. 109, "Accounting for Income Taxes." The Company elected to  
reflect the effect of this accounting principle change as a cumulative effect 
adjustment as of December 29, 1991.  
  
Federal income tax at the statutory rates of 35% in 1993 and 34% in 1992 and 
1991 and income tax expense as reported, are reconciled as follows:  
  
		                     	    1993       1992        1991  
                     			 ---------- ---------- ------------  
Federal income tax at  
 statutory rates.........$5,163,300 $3,873,800 $ 3,917,400   
State income taxes,  
 net of federal tax  
 benefits................ 1,131,100    816,400     775,300  
Jobs and other tax  
 credits................. (485,500)   (452,100)   (485,100)  
Other-net................  164,800     462,300     500,800  
                     		 ----------  ---------- -----------  
Income tax expense.......$5,973,700  $4,700,400 $4,708,400   
                    			 ==========  ========== ===========   
<PAGE>  
Deferred (prepaid) taxes on earnings result from the recognition of certain 
items in different periods for tax and financial reporting purposes. The 
sources and tax effects of these differences are as follows:  
  
		                            		   1993        1992        1991    
                    			       ------------ ------------ -----------  
  
Depreciation and amortization..$  (423,000) $   251,000  $1,065,000  
Inventory valuation methods....     59,000       91,000    (202,000)  
Disposal of property and  
 equipment.....................   (114,000)     (47,000)   (520,000)  
Allowance for doubtful accounts    697,000   (1,215,000)     42,000  
Loss contingencies.............   (261,000)    (213,000)   (105,000)  
Employee benefits.............. (1,015,000)     651,000    (224,000)  
Other-net......................    (21,000)    (124,000)    (65,000)  
		                           		------------ ----------- -----------  
Total..........................$(1,078,000)  $ (606,000) $   (9,000)  
                     			       ============  =========== ===========  
  
The approximate tax effects of temporary differences at January 1, 1994  
and January 2, 1993 are as follows:  
  
<TABLE>  
<CAPTION>  
                          				       1993                              1992  
              		       ----------------------------------- ------------------------------------  
                     			 Assets    Liabilities    Total      Assets     Liabilities     Total  
		                     ---------- ------------ ----------- ----------- ------------  -----------  
<S>                    <C>        <C>           <C>         <C>        <C>           <C> 
Allowance for doubtful  
 accounts..............$1,652,000               $1,652,000  $2,349,000               $ 2,349,000 
Inventories ...........           $  (466,200)    (466,200)             $  (407,200)    (407,200) 
Employee benefits...... 2,296,000                2,296,000   1,954,000                 1,954,000  
Accrued expenses not  
 currently deductible..   799,000                  799,000     538,000                   538,000   
Other..................     1,000                    1,000     143,000                   143,000  
              		       ---------- ------------ ------------ ---------- ------------  -----------  
Current................ 4,748,000    (466,200)   4,281,800   4,984,000     (407,200)   4,576,800  
              		       ---------- ------------ ------------ ---------- ------------  -----------  
Allowance for doubtful  
 accounts..............   582,000                  582,000     582,000                   582,000  
Depreciation and  
 amortization..........            (2,998,000)  (2,998,000)              (3,502,000)  (3,502,000) 
Employee benefits...... 1,745,000                1,745,000     668,000                   668,000 
Other..................    71,000                   71,000      68,000                    68,000 
              		       ---------- ------------ ------------ ---------- ------------  -----------  
Noncurrent............. 2,398,000  (2,998,000)    (600,000)  1,318,000   (3,502,000)  (2,184,000) 
              		       ---------- ------------ ------------ ---------- ------------  -----------  
Total..................$7,146,000 $(3,464,200)  $3,681,800  $6,302,000 $ (3,902,200) $ 2,392,800 
              		       ========== ============ ============ ========== ============= =========== 
  
</TABLE>  
<PAGE>  
10. LEASE OBLIGATIONS AND CONTINGENT LIABILITIES  
Rental payments and related subleasing rentals under operating leases are as  
follows:  
		                              		    RENTAL PAYMENTS   
                             				------------------------    SUBLEASING    
                             				 MINIMUM     CONTINGENT       RENTALS    
                            				-----------  ------------   ------------   
1991........................... $40,735,700  $ 403,000      $17,326,800  
1992...........................  36,778,100    363,400       18,590,300  
1993...........................  36,675,800    398,800       18,985,200  
  
Contingent rentals may be paid under certain store leases on the basis of  
the store's sales in excess of stipulated amounts.  
  
Future minimum rental payments under long-term leases are as follows at  
January 1, 1994:  
  
  
		                                   			       OPERATING   CAPITALIZED  
                                          						LEASES        LEASES  
                                   					      ------------   ---------  
  
1994......................................... $ 35,161,300  $  566,100  
1995.........................................   33,253,900     566,100  
1996.........................................   29,355,800     460,300  
1997.........................................   25,424,900     160,300  
1998.........................................   23,748,400      84,300  
Thereafter...................................  224,569,100     282,200  
		                                   			      ------------   ---------  
Total........................................ $371,513,400   2,119,300  
Amount representing interest...................................400,300  
                                                 							     ---------  
Present value of net minimum lease payments................. 1,719,000  
Current portion..............................................  408,200  
                                                 							     ---------  
Long-term portion.........................................  $1,310,800  
		                                                 					    ==========  
  
Total minimum rentals to be received in the future under non-cancelable  
subleases as of January 1, 1994 are approximately $275,335,000.  
  
The Company has guaranteed customer bank loans and customer leases  
amounting to $4,600,100 and $1,170,300, respectively, at January 1, 1994. 
  
11. EARNINGS PER SHARE  
  
Earnings per share are not presented because they are not deemed to be  
meaningful. See Notes 3 and 7 relating to patronage dividends and common  
stock repurchase requirements.  
<PAGE> 
 
	                                                 						       Exhibit A 
  
		                        	   ROUNDY'S, INC. 
 
	                 	       Subscription Agreement 
 
 
	    The undersigned customer of Roundy's, Inc. hereby subscribes for  
and agrees to purchase _______________ shares of Class A Common Stock  
and/or ________________ shares of Class B Common Stock of Roundy's, Inc.  
at a price per share equal to the book value as of the close of the most  
recently ended fiscal year of Roundy's, Inc. of each then outstanding  
share of stock, as determined by Roundy's, Inc. audited financial  
statements and adjusted for subsequent stock dividends and stock splits. 
 
	    The undersigned represents that the undersigned is purchasing the  
securities for the undersigned's own account for investment. The  
undersigned further acknowledges and understands that, in no event may  
the Class A and Class B Common Stock be transferred without Roundy's,  
Inc. prior written consent. 
 
	    Roundy's, Inc., by accepting this Subscription Agreement, agrees  
to be bound by the Statement of Policy Regarding Repurchase of Stock set  
forth as Exhibit D to Roundy's, Inc. Prospectus, as such Statement of  
Policy may be amended from time to time. 
 
 
	                                    			________________________________ 
                                   					Legal Name of Subscriber 
 
Applicable Federal 
Identification or 
Social Security Number 
 
______________________                  By ____________________________ 
   (Name)                                         (Title) 
 
Dated______________, 19____             Customer Number _________ 
 
	                            				       Mailing Address: 
 
	                                    			________________________________ 
 
                                   					City ___________________________ 
 
	                                   				State __________________________ 
 
	                                    			Zip Code ________________ 
 
	                          						       Accepted: 
 
 
		                                  			     ___________________________ 
                                	 					     Roundy's, Inc. 
<PAGE> 
 
 
                                                  							      Exhibit B 
 
	                         		    ROUNDY'S, INC. 
                 		       Buying Deposit Agreement     
 
 
	    The undersigned customer of Roundy's, Inc. ("Roundy's") hereby  
agrees to establish a Buying Deposit with Roundy's in the total amount  
set forth below, and to make monthly installment payments of such Buying  
Deposit to Roundy's as set forth below.  The amount of the Buying  
Deposit is computed as an amount equal to the estimated amount of  
purchases by the undersigned from Roundy's over a two week period, with  
a minimum amount of $20,000.  It is understood that Roundy's shall have  
the right to increase the maximum amount of the Buying Deposit at any  
time and the amortization schedule shall be adjusted accordingly. 
    
   	The undersigned hereby subscribes for and agrees to purchase  
shares of Roundy's Class A and/or Class B Common Stock pursuant to  
Roundy's Policy Regarding Issuance and Sales of Roundy's Stock (adopted  
December 7, 1993; effective January 1, 1994) (copy attached) to the  
extent of the monthly installments paid at a price per share equal to  
the book value, as of the close of the fiscal year of Roundy's preceding  
the window period in which such shares are purchased, of each then  
outstanding share of stock, as determined by Roundy's audited financial  
statements and adjusted for subsequent stock dividends and stock splits. 
     
    	The undersigned represents that the undersigned is purchasing the  
securities for the undersigned's own account for investment.  The  
undersigned further acknowledges and understands that in no event may  
the Class A and Class B Common Stock be transferred without Roundy's  
prior written consent. 
    
    	Roundy's, by accepting this Buying Deposit Agreement, agrees to be  
bound by the Statement of Policy Regarding Repurchase of Stock set forth  
as Exhibit D and D-1 to Roundy's Prospectus, as such Statement of Policy  
may be amended from time to time. 
    
	    The undersigned understands that patronage dividends, if any, paid  
to the undersigned in Class B Common Stock from the date hereof, until  
the Buying Deposit is satisfied, will be credited against the  
installment payments of the undersigned's Buying Deposit in the inverse  
order of the due dates of such installments.  Upon termination of the  
customer status of the undersigned with Roundy's for any reason or if  
the undersigned at any time shall not have made payments due from it to  
Roundy's in the manner and within the time limits established by  
Roundy's, Roundy's shall have the right to reimburse itself out of the 
undersigned's Buying Deposit for any amounts owed to Roundy's by the  
undersigned. 
<PAGE> 
_______________________                  ________________________________ 
Applicable Federal                       Legal Name of Subscriber 
Identification or 
Social Security Number 
 
_______________________                  By ____________________________ 
					    (Name)              (Title) 
 
 
Dated _________________, 19___           Customer Number _______________ 
 
					 Mailing Address: 
 
					 ________________________________ 
 
					 City ___________________________ 
 
					 State___________________________ 
 
					 Zip Code __________________ 
 
 
		BUYING DEPOSIT - MONTHLY INSTALLMENT PAYMENTS 
 
	1.  Total Buying Deposit        _______________________________ 
 
	2.  Less down payment           _______________________________ 
 
	3.  Balance to be 
	       	amortized               _______________________________ 
 
	4.  Estimated weekly 
	       	retail sales            _______________________________ 
 
	                			Monthly Buying Deposit Installment  
                     				Check   ------------------------------------ 
	Weekly Retail Sales      One    1st Year      2nd Year      3rd Year 
	-------------------     ------  --------      --------      -------- 
	$ 40,000 - $100,000     ______    $  300        $  400        $  500 
	$100,000 - $200,000     ______       750           900         1,050 
	Over $200,000           ______     1,000         1,250         1,500 
 
Payment beginning 
	       (nearest 15th day of month following down payment) 
 
Approved:       ________________________________________ 
	              	Retail Counselor, Roundy's, Inc. 
 
Accepted:       ________________________________________ 
	              	Sales Manager, Roundy's, Inc. 
 
<PAGE> 
	                                                    							Exhibit C 
 
Article V of By-Laws of Roundy's, Inc., as amended by the Board of  
Directors on December 12, 1989 
 
 
                       				  FISCAL YEAR 
                			ACCOUNTING AND PATRONAGE REBATES 
 
 
    	The corporation is obligated to its Common stockholders on a  
patronage basis or bases for all amounts received by it resulting from  
sales to them as defined and limited herein. 
 
	5.1  Patronage Dividends.  Patronage dividends shall accrue to  
Class A Common stockholders of the corporation out of net earnings from  
business done with such stockholders and shall be determined and  
distributed for each fiscal year pursuant to existing provisions of the  
Internal Revenue Code; provided further that patronage dividends of the  
corporation will be determined on the basis of the net sales of the  
corporation to each Class A Common stockholder and paid in an amount  
which will reduce net income of the corporation to such amount as will  
result in an increase of ten percent (10%) in the net book value (as  
determined by the corporation's independent certified public accoun- 
tants) of the corporation's outstanding shares as of the close of such  
fiscal year.  The computation of the amount of patronage dividends  
payable to Class A Common stockholders shall be made after the  
determination of patronage dividends payable to  
nonstockholder-customers. 
 
	5.2  Determination of Patronage Dividends.  Patronage dividends  
shall be determined from the records of the corporation as soon as  
practicable after the close of the corporation's fiscal year, and the  
Class A Common stockholders shall be promptly advised of the amount of  
their respective patronage dividend and the method of payment of such  
patronage dividend. 
 
	5.3  Consent.  Each person who hereafter becomes a Class A Common  
stockholder of this corporation and each Class A Common stockholder of  
this corporation on the effective date of this By-Law who continues as a  
Class A Common stockholder after such date shall, by such act alone,  
consent that the amount of any distributions with respect to his  
patronage occurring after January 3, 1976 which are made in written  
notices of allocation (as defined in Section 1388 of the Internal  
Revenue Code) and which are received by him from the corporation, will  
be taken into account by him at their stated dollar amounts in the  
manner provided in Section 1385(a) of the Internal Revenue Code in the  
taxable year in which such written notices of allocation are received by  
him. 
 
	5.4  Payment of Patronage Dividends. 
 
		(a)  Patronage dividends are payable in the fiscal year  
following the fiscal year in which accrued, in money, qualified written  
notices of allocation (as defined by the Internal Revenue Code) or other  
property (except non-qualified written notices of allocation as defined  
by the Internal Revenue Code) provided, however, that at least twenty  
percent (20%) of the amount of a patronage dividend shall be paid in  
money or by qualified check as defined by the Internal Revenue Code. 
<PAGE> 
	5.5  Corporate Accounting and Fiscal Year. 
 
		(a)  The accounts of the corporation shall be kept on the  
accrual basis and reflect assets, liabilities, stockholders' equities  
and operations in accordance with generally accepted accounting  
principles. 
 
		(b)  The fiscal year of the corporation shall be on a 52-53  
week basis ending on the Saturday nearest to December 31st as that  
method permits. 
 
	5.6  Patronage Dividends to Nonstockholders.  The corporation may,  
in its sole discretion, enter into written agreements obligating itself  
to pay patronage dividends to nonstockholder-customers. 
<PAGE> 
 
                                              							       Exhibit D 
 
	    ROUNDY'S, INC. POLICY RELATING TO REDEMPTION OF STOCK 
	    BY INACTIVE CUSTOMER SHAREHOLDERS AND FORMER EMPLOYEES 
	         	     (Effective as of May 21, 1991) 
 
	                       			 ARTICLE 1 
        		     Repurchase of Shares by Corporation 
 
 
	   1.01  Agreement to Repurchase.  Upon the terms and subject to the  
conditions set forth in this Policy (including the applicability  
provisions of Article 3, below), the Corporation shall be obligated to  
repurchase its shares of Class A Common Stock and Class B Common Stock  
after proper request by the holder thereof, or his or its legal  
representative, at any time after the occurrence of a Customer/  
Shareholder Termination with respect to such stock or an Employee/  
Shareholder Termination with respect to such holder. 
 
	   1.02  Repurchase in Increments.  The Corporation's obligation to  
repurchase stock shall accrue, subject to the other terms and conditions  
of this Policy, in annual 20% increments during the five year period  
beginning on the Repurchase Request Date with respect to such stock.   
Beginning on the first anniversary date of the Repurchase Request Date,  
the Corporation shall become  obligated to purchase in accordance  
herewith 20% of the aggregate number of shares of Class A and Class B  
Common Stock as to which a proper repurchase request has been received.   
Such percentage shall be increased to 40% on the second anniversary date  
of the Repurchase Request Date, 60% on the third anniversary date, 80%  
on the fourth anniversary date and 100% on the fifth anniversary date of  
the Repurchase Request Date.  Regardless of the foregoing, in the event  
that a Customer/Shareholder Termination or an Employee/Shareholder  
Termination occurs as a result of the death of the shareholder and the  
estate of such shareholder specifically so elects by written notice to  
the Secretary of the Corporation within 180 days thereafter, the  
repurchase of not more than the first $50,000 in value of stock shall be  
accelerated to the date 180 days after receipt by the Secretary of such  
written election.  Each share shall continue to be outstanding for all  
purposes until actually repurchased. 
 
	   1.03  Calculation of Repurchase Price.  The repurchase price for  
each share of stock of the Corporation shall be the Book Value of such  
share at the date of repurchase. 
 
	   1.04  Form of Repurchase Request.  A proper repurchase request for  
purposes hereof shall consist of a written notification to the Secretary  
of the Corporation specifying the number of shares to be repurchased,  
the reason for such repurchase request, and the date or dates on which a  
Customer/Shareholder Termination or Employee/Shareholder Termination  
occurred with respect to the stock covered by such repurchase request. 
	 
   	1.05  Acknowledgment By Corporation of Repurchase Request.   
Subject to the conditions set forth in the Policy (including the  
applicability provisions of Article 3, below), the Secretary shall  
promptly acknowledge in writing receipt of a repurchase request.  Such  
acknowledgment shall set forth, among other things, the Repurchase  
Target Dates with respect to the shares covered by the repurchase  
request and the Book Value of the shares at the Repurchase Request Date,  
and shall enumerate such documents and instruments as may be reasonably  
<PAGE> 
required to be delivered to assure the Secretary that the Corporation  
will receive unencumbered title to the shares to be repurchased. 
 
Neither such acknowledgment nor any other communication made by the  
Corporation pursuant to this Policy shall be deemed to be an agreement  
to purchase shares for purposes of this Policy, except subject to all  
the terms and conditions hereof.  After such acknowledgment has been  
given by the Secretary, a stock repurchase request shall be irrevocable  
except with the written consent of the Board of Directors. 
 
	    1.06  Payment of Repurchase Price.  Subject to the terms and  
conditions of this Policy, the Corporation shall repurchase shares  
subject to a proper repurchase request by payment of the full purchase  
price in cash or by check within 10 days after the later of the  
Repurchase Target Date or the date on which the appropriate stock  
certificates have been received, in negotiable form, together with any  
such other documents or instruments as the Secretary shall have  
requested in its acknowledgment notice given under Section 1.05, all in  
form reasonably acceptable to the Secretary; provided, however, that in  
no event shall the Corporation be obligated to repurchase shares within  
90 days after the end of its fiscal year.  By mutual agreement of the  
Corporation and the shareholder, such shares may be repurchased at any  
time prior to the Repurchase Target Date, but only if no other  
shareholder has been assigned an earlier Repurchase Target Date and such  
shares have not yet been actually repurchased. 
 
	     1.07  Limitation on Corporation's Obligation to Repurchase.  The  
Corporation's obligation to repurchase shares hereunder is subject to  
(i) all restrictions which may be imposed by applicable law from time to  
time, and (ii) the limitations (if any) on repurchases of shares  
contained in any lending or other agreements of the Corporation in force  
from time to time.  In the event the Corporation is precluded during a  
given period of time from repurchasing shares which are the subject of a  
repurchase request because of such limitations or if required  
repurchases are delayed for any other reason (in either case, a  
"Suspension"), repurchases shall be resumed promptly thereafter in the  
order of the Repurchase Target Dates which occurred during the period of  
the Suspension, regardless of the dates the repurchase requests were  
received and such suspended repurchases shall be made prior to  
repurchases becoming due on any subsequent Repurchase Target Date.   
Notwithstanding the foregoing provisions, stock having a repurchase  
price of not in excess of $25,000 per shareholder may, in the sole  
discretion of the Corporation, be repurchased on an accelerated basis in  
cases of demonstrated hardship. 
	 
	    1.08  Authority Reserved. 
 
		(a)  No provision of this Policy shall be construed as  
limiting the Corporation's authority to repurchase outstanding shares of  
its stock at the discretion of the Board of Directors or the officers on  
any other terms at any time; provided however, that no such  
discretionary purchases shall occur if a Repurchase Target Date has  
passed with respect to shares required to be repurchased under this  
Policy and such shares have not yet been repurchased. 
 
		(b)  No provision of this Policy shall be construed as  
limiting the authority of the Board of Directors to amend, revise or  
rescind this Policy.  This Policy does not create, and should not be  
understood as creating, any vested rights or contractual obligations of  
the Corporation except, and only to the extent, that no amendment,  
<PAGE> 
revision or rescission shall reduce the Repurchase Price payable by the  
Corporation for shares with respect to which the Repurchase Request Date  
precedes the date of the resolution of the Board of Directors effecting  
such amendment, revision or rescission. 
 
	1.09  Adjustments.  For all purposes hereof, in the event of a  
stock split or similar capital change (excluding regular stock issuances  
associated with the Corporation's patronage dividends), equitable  
adjustment will be made to the number of shares to be repurchased and  
the repurchase price. 
 
	                          			ARTICLE 2 
       	      Additional Conditions to Repurchase Obligations 
 
 
	2.01  Notification to Corporation of Certain Termination Events.   
Each shareholder (or his or its legal representative) shall, as soon as  
possible after the occurrence of a Customer/Shareholder Termination or  
an Employee/Shareholder Termination (occurring otherwise than as a  
result of the death or retirement of the employee), give written notice  
of the same to the Secretary of the Corporation, stating the nature and  
date of such event.  If it shall come to the attention of the  
Corporation that such an event has occurred and no such notice has been  
received, the Secretary shall give written notice of the same to the  
record holder of such shares.  Any determination so made in good faith  
by the Corporation, including any determination as to the date upon  
which a retail food store became or ceased to be an Active Customer, or  
upon which a Customer/Shareholder Termination or an Employee/Shareholder  
Termination occurred, shall be final and binding on all persons. 
 
	2.02  Limitations on Ownership of Class A Common Stock. 
 
		(a)  No person may directly or indirectly beneficially own  
shares of Class A Common Stock except a Person who or which directly or  
indirectly owns an Active Customer or the trustees of a voting trust  
formed by and for the benefit of such Persons.  No Person may directly  
or indirectly beneficially own more than 100 shares of Class A Common  
Stock, except that (i) a Person owning and operating (or controlling)  
more than one Active Customer at different locations may own not more  
than 100 shares of Class A Common Stock for each such Active Customer,  
and (ii) the trustees of a voting trust as set forth in the preceding  
sentence may be the record holders of such number of shares as may be  
owned in the aggregate by the depositors thereof. 
 
		(b)  Any holder of shares of Class A Common Stock shall  
immediately present his or its certificate(s) representing the same to  
the Secretary of the Corporation, in negotiable form, upon the occur- 
rence of a Customer/Shareholder Termination with respect to an Active  
Customer owned and operated (or controlled) by such shareholder.  In the  
event such shareholder has theretofore owned more than 100 shares of  
Class A Common Stock, there shall be presented to the Corporation 100 of  
such shares for each such Active Customer as to which a Customer  
/Shareholder Termination has occurred.  Upon receipt of such  
certificate(s), the Corporation shall issue to and in the name of the  
 
record holder thereof a replacement certificate for a like number of  
shares of Class B Common Stock.  In the event any holder shall fail to  
surrender such certificates to the Corporation within thirty (30) days  
after the Customer/Shareholder Termination, the Corporation may, at any  
time thereafter, by written notice to the record holder thereof, deem  
<PAGE> 
such shares of Class A Common Stock to have been converted into a like  
number of shares of Class B Common Stock; and thereafter, such shares of  
Class A Common Stock shall not be deemed outstanding for any purpose and  
the certificate(s) therefor shall evidence only the right to receive a  
certificate representing a like number of shares of Class B Common Stock  
upon proper presentation to the Corporation in negotiable form.  The  
obligations of a shareholder hereunder to surrender and exchange shares  
of Class A Common Stock shall be binding upon the legal representatives  
or successors or such shareholder, any purported transferee, and any  
nominee or trustee of a voting trust holding shares of Class A Common  
Stock for the benefit of such shareholder, upon notice from the  
Corporation or otherwise that a Customer/Shareholder Termination has  
occurred. 
	                   		       ARTICLE 3 
			                        Effective Date 
       
     	3.01  Effective Date.  The repurchase provisions set forth in  
Article 1 of this Policy shall not apply to shares as to which repur- 
chase requests have been filed before January 1, 1991, provided,  
however, that if the second, third, fourth or fifth anniversary dates of  
a Repurchase Request Date occur on or after January 1, 1991, the  
repurchase provisions set forth in Article 1 shall apply to the 20%  
increments which would be purchased on such anniversary dates as if this  
Policy had been in effect on the Repurchase Request Date. 
	 
	    3.02  Applicability. 
 
		(a)  The repurchase provisions set forth in Article 1 of this  
Policy shall not apply: 
 
			(1)  With respect to the shares owned by any person who  
directly, indirectly or beneficially owns shares of Class A Common Stock  
in violation of the limitations on ownership contained in Section  
2.02(a), above (the "Ownership Limitation") if the shares of Class A  
Common Stock are determined by the Corporation to have been held in  
violation of such Ownership Limitations for a period of ninety (90) days  
or more. 
			(2)  With respect to any shares owned by any person who  
is a Claimant, as defined herein. 
 
		(b)  In the event that a shareholder who filed a repurchase  
request on or after January 1, 1991, subsequently becomes subject to the  
provisions contained in Sections 3.02(a)(1) or (2), the Corporation  
shall be under no obligation at any time thereafter to repurchase (or  
continue to repurchase, if the repurchase in increments had already  
commenced) any shares from such shareholder. 
 
	                    			ARTICLE 4 
             			       Definitions 
 
	4.01  Whenever used in this Policy; 
		(a)  "Active Customer" means a retail food store whose  
principal source of supply is purchases from the Corporation. 
 
		(b)  "Book Value" at any given date means the book value of  
a share of Common Stock (determined according to the annual financial  
statements prepared by the Corporation, as audited and certified by the  
Corporation's independent auditors) as of the end of the fiscal year  
immediately preceding the fiscal year in which such date occurs. 
<PAGE> 
		(c)  "Claimant" means any shareholder of the Corporation who 
has asserted and not irrevocably withdrawn such assertion or is otherwise  
then asserting (in or in anticipation of any litigation or other proceeding)  
a challenge (1) to the authority of the Corporation or its Board of Directors  
to adopt any pending Redemption Policy or to have adopted the then current  
Redemption Policy or any prior Redemption Policy or to amend or revise any of  
the same or (2) to the enforceability or validity or the Corporation's  
interpretation or application of any provision of the then current or any  
prior Redemption Policy.  
 
		(d)  "Customer/Shareholder Termination" occurs whenever an  
Active Customer owned and operated (or controlled) by a shareholder of  
the Corporation either (A) ceases to be an Active Customer, or (B)  
ceases to be owned and operated (or controlled) by such shareholder,  
whether by reason of the death, adjudication of incompetency or complete  
retirement from business by reason of age or disability of such  
shareholder (if an individual), the dissolution or termination of such  
shareholder (if a Person other than an individual), adjudication in  
bankruptcy, transfer of the Active Customer or the entity owning or  
controlling it, or otherwise.  In the event the above shall occur with  
respect to one or more but not all Active Customers owned and operated  
(or controlled) by a single shareholder of the Corporation, a  
Customer/Shareholder Termination shall be deemed to have occurred with  
respect to that fraction of each class of Common Stock owned by such  
shareholder as is equal to the fraction produced by dividing the number  
of Active Customers owned and operated (or controlled) by such  
shareholder after such event(s) by the number of Active Customers so  
owned and operated (or controlled) immediately before such event(s). 
 
		(e)  "Employee/Shareholder Termination" occurs, with respect 
to a shareholder who is an employee of the Corporation, upon the  
cessation of such person's employment relationship with the Corporation  
for any reason. 
 
		(f)  "Person" includes any individual, corporation,  
partnership, joint venture, trust, estate or any other legal entity. 
 
	(g)  "Redemption Policy" means any written policy adopted by  
the Board of Directors of the Corporation pursuant to Section 3.4 of the  
Articles of Incorporation setting forth terms, conditions or provisions  
under which the Corporation will (during the term of such policy)  
repurchase, redeem or otherwise acquire shares of the Corporation's  
stock from shareholders of the Corporation. 
 
		(h)  "Repurchase Request Date" with respect to a share of  
stock means the date of actual receipt by the Secretary of the  
Corporation of a written request for repurchase of such share which  
complies with Section 1.04 of this Policy. 
 
		(i)  "Repurchase Target Date" with respect to a share of  
stock means the date upon which the Corporation is to become obligated  
to repurchase such share of stock in accordance with Section 1.02 of  
this Policy.  If such date is not a day on which business is generally  
conducted in the Corporation's main offices, then the "Repurchase Target  
Date" shall be the next subsequent business day. 
<PAGE> 
   
	                                                     							 Exhibit D-1 
	     POLICY REGARDING ROUNDY'S REDEMPTIONS/REPURCHASES OF ITS STOCK  
	       (As Adopted By the Board of Directors on December 7, 1993) 
 
     The following are the terms and conditions upon which Roundy's  
ordinarily will respond to its shareholders' requests to redeem or  
repurchase their Roundy's, Inc. stock: 
	 
	(1)     When Repurchase Requests May Be Made.  Requests by a  
shareholder to have its stock repurchased or redeemed will be accepted  
only during three (3) "window" periods each year -- after the first,  
second and third fiscal quarters of the Company consisting of the first  
two weeks of May, August and November, respectively.  These "window"  
periods are subject to closure or modification by management or the  
Board of Directors of the Company if, in the best judgment of management  
or the Board, it would be inappropriate for the Company to be engaged in  
the purchase or sale of its shares at such time.  Requests for  
redemption will be deemed to have been duly made during these periods if  
they are received in writing at the Company's Pewaukee office during the  
window period or, if received thereafter, if they were postmarked  
during the window period.  With respect to inactive retailers- 
shareholders tendering their stock pursuant to the Company's repurchase  
policy as set forth in its Prospectus, that policy will remain in force  
in accordance with its current terms except that shares will be  
repurchased pursuant to that policy only if the request for repurchase  
is received during a window period as described above.  Once such a  
request has been received, the established terms of the repurchase  
policy will govern the repurchase of and payment for the shares in  
question. 
			 
	With regard to so-called "hardship" redemptions, the Company will  
continue its existing policy of considering such requests on an  
individual basis in light of the specific circumstances involved in each  
case.  Requests for "hardship" redemptions may be made at any time,  
without regard to the window periods discussed above, but the Company  
will reserve the right to decline any such request (even if the  
"hardship" standards are otherwise met) if in the judgment of the  
Company's management it would be inadvisable for the Company to engage  
in repurchases of its stock at such time. 
	 
	(2)     Number Of Shares Which May Be Tendered For Redemption.   
Consistent with the Company's past practices, the number of shares which  
may be repurchased from any shareholder at any time will be limited by  
the Company's capacity to redeem shares under its existing loan  
agreements.  This available capacity will be applied to redemption  
requests on a "first come, first served" basis.  Subject to the  
Company's policy regarding repurchases of its shares from inactive  
shareholders, as contained in its Prospectus, the Company may also  
decline to redeem or repurchase shares at any time, or limit the number  
of shares which it will redeem from any shareholder, if in the  
discretion of management or the Board of Directors such a limitation is  
in the best interests of the Company. 
	 
	(3)     Shareholders Eligible To Tender Their Shares.  These  
policies apply to all shareholders of the Company. 
<PAGE>         
	(4)     Price At Which Shares Will Be Redeemed.  Shares will be  
redeemed pursuant to this policy at a price equal to their book value as  
of the fiscal year end preceding the date on which the redemption  
request is received.  
	 
	(5)     Authority Of The Board To Suspend Or Deviate From This  
Policy.  The Board of Directors reserves at all times the authority to  
alter, suspend or deviate from this policy, in its discretion, to the  
extent it determines such action to be appropriate.  
       
	(6)     Effective Date.  These policies will be effective commencing  
January 1, 1994. 
<PAGE> 
 
	                                                						       Exhibit E 
 
	        POLICY REGARDING ISSUANCE AND SALES OF ROUNDY'S, INC. STOCK 
 
	        (As Adopted By the Board of Directors on December 7, 1993) 
 
     Roundy's, Inc. will make shares of its Class B Common Stock  
("Stock") available for purchase from time to time on the following  
terms and conditions: 
 
	(1) Persons to Whom Shares Will Be Issued. Shares of the Company's  
Stock will be made available for purchase by: 
 
	-       the Company's existing shareholders who are active 
		retailers doing business with the Roundy's 
		Cooperative ("Retailers"); 
 
	-       new Retailers; and 
 
	-       employees of Roundy's, Inc. ("Employees"), upon the              
		recommendation of the Chief Executive Officer and the    
		approval of the Board of Directors or the Compensation   
		Committee of the Board. 
 
	Stock will not be made available to "inactive" retailers, even if 
they have not yet tendered their stock for repurchase pursuant to the  
inactive shareholder repurchase policy. 
 
	(2) Times at Which Stock Will Be Made Available for Purchase. 
Stock will be made available for purchase by eligible purchasers during  
three (3) "window" periods each year -- after the first, second and  
third fiscal quarters of the Company consisting of the first two weeks  
of May, August and November, respectively.  These "window" periods are  
subject to closure or modification by management or the Board of  
Directors if, in the best judgment of management or the Board, it would  
be inappropriate for the Company to be engaged in the purchase or sale  
of its shares at such time. 
 
     (3) Price at Which Shares Will Be Issued. When issued pursuant to  
this policy, shares will be issued at a price equal to their book value  
as of the preceding fiscal year end. 
 
     (4) Number of Shares Which Any Purchaser Shall Be Eligible to  
Purchase.  The terms set out in this Paragraph 4 are subject at all  
times to the restrictions and limitations with respect to timing of  
purchases as set out in Section 2 above. 
 
	 (i)    Retailers.  The number of shares a Retailer will be  
eligible to purchase will depend in part on the number of shares already  
held by such Retailer relative to the number of shares which such  
Retailer would be expected to hold under Roundy's "Buying Deposit"  
policy.  Roundy's encourages each of its Retailers to purchase and hold  
shares of the Company's Stock having a total "book value" equal to not  
less than twice the average amount of such Retailer's weekly purchases  
from Roundy's.  This amount is referred to as the Retailer's "Buying  
Deposit."  These shares are pledged to Roundy's to secure the Retailer's 
accounts receivable due Roundy's, as well as any other indebtedness of  
the Retailer to Roundy's.  The excess (if any) of a Retailer's Buying  
Deposit over the number of shares of Stock which such Retailer holds at  
<PAGE> 
any time is referred to herein as such Retailer's "Buying Deposit  
Deficit."  For purposes of this policy, each Retailer's Buying Deposit  
Deficit will be redetermined as of the first day of each of the  
Company's fiscal years, based on purchases by such Retailer during the  
immediately preceding fiscal year. 
 
		 (A)    Current Active Retailers Which Have a Buying Deposit 
			Deficit.  Existing active Retailers which have a         
			Buying Deposit Deficit (other than an "Incremental  
			Buying Deposit Deficit" or an "Initial Buying Deposit 
			Deficit" as defined in paragraphs (b) and (c) below) 
			referred to herein in as a "Regular Buying Deposit 
			Deficit") will be entitled to purchase, in each  
			"window" period described in Section 2 above, shares 
			equal to five percent (5%) of their Regular Buying 
			Deposit Deficit. 
		       
		 (B)    Current Active Retailers Which Create Or Increase 
			Their Buying Deposit Deficit Through Expansion Or 
			Addition Of New Store Facilities.  In the case of a 
			Retailer which expands its store facilities or adds 
			new facilities, and thereby creates a Buying Deposit  
			Deficit or increases its Buying Deposit Deficit over 
			its Regular Buying Deposit Deficit (referred to 
			herein as an "Incremental Buying Deposit Deficit"), 
			such Retailer will be entitled to purchase (in 
			addition to shares which may be purchased under the 
			preceding paragraph A) shares up to but not greater 
			than fifty percent (50%) of its Incremental Buying 
			Deposit Deficit, but only if such shares are 
			purchased in the first "window" period, as described 
			in Section 2 above, following the date on which the 
			new or expanded store facility first opens, or in the 
			immediately following "window" period (unless the 
			Company does not authorize the sale of its shares 
			during either of such "window" periods, in which 
			event such shares must be purchased at the earliest 
			time thereafter at which the Company authorizes sales 
			of its shares).  The remainder of such Retailer's 
			Incremental Buying Deposit Deficit will become part 
			of its Regular Buying Deposit Deficit, and will be 
			subject to the provisions of Paragraph A above.   
 
			Notwithstanding the foregoing, a Retailer to which 
			Roundy's or any of its subsidiaries has loaned funds 
			(other than extensions of trade credit in the 
			ordinary course of business) or with respect to which 
			Roundy's or any of its subsidiaries has guaranteed 
			indebtedness (other than a guaranty or other                 
			contingent liability for rentals due under leases of 
			store facilities or the equipment therein) will not 
			be eligible to purchase shares up to fifty percent of 
			the Incremental Buying Deposit Deficit as described 
			above.  In that event, all of such Retailer's 
			Incremental Buying Deposit Deficit will become part 
			of its Regular Buying Deposit Deficit, and will be 
			subject to the provisions of Paragraph A above. 
<PAGE> 
		(C) New Retailers. New Retailers (those who do not, as 
			of January 1, 1994, do business with the Roundy's 
			Cooperative, either directly or through an affiliated 
			entity) will be eligible to purchase, in each 
			"window" period described in Section 2 above, shares 
			equal to 10% of their Buying Deposit at the level at 
			which it is initially established ("Initial Buying 
			Deposit").  If such Retailer's Buying Deposit Deficit 
			increases in any subsequent fiscal year to a level 
			greater than its Initial Buying Deposit Deficit, such 
			increase will constitute a Regular Buying Deposit  
			Deficit, and will be subject to the provisions of 
			Paragraph A, above. 
 
		(D) Retailers With No Buying Deposit Deficit.  A Retailer 
			which has no Regular Buying Deposit Deficit and no 
			Incremental Buying Deposit Deficit, and which is not 
			a new Retailer eligible to purchase shares equal to 
			its Initial Buying Deposit under the preceding 
			paragraph (c), will be eligible to purchase in each 
			year shares having a total book value equal to five 
			percent (5%) of its Buying Deposit (as such Buying 
			Deposit is determined as of the first day of each 
			fiscal year); provided that such shares must be 
			purchased in the first "window" period of each fiscal 
			year (unless the Company does not authorize the sale 
			of its shares during such "window" period, under 
			Section 2 above, in which event such shares must be 
			purchased at the earliest time thereafter at which 
			the Company authorizes sales of its shares). 
 
			Notwithstanding the foregoing, a Retailer to which 
			Roundy's or any of its subsidiaries has loaned funds 
			(other than extensions of trade credit in the 
			ordinary course of business) or with respect to which 
			Roundy's or any of its subsidiaries has guaranteed 
			indebtedness (other than a guaranty or other 
			contingent liability for rentals due under leases of 
			store facilities or the equipment therein) will not 
			be eligible to purchase shares if it has no Regular 
			Buying Deposit Deficit, Incremental Buying Deposit 
			Deficit, or Initial Buying Deposit Deficit. 
 
	(ii)    Inactive Retailer-Shareholders. Inactive Retailers will not  
		be permitted to acquire any additional shares. 
 
	(iii)   Employees.  An Employee may purchase shares in such amount       
		as may be authorized by the Board of Directors or the    
		Compensation Committee of the Board, upon the recommendation  
		of the Chief Executive Officer; provided, that any employee  
		desiring to purchase shares shall advise the Company of his  
		or her desire to do so prior to the end of the first fiscal  
		quarter of any year, and, if approval for the purchase of        
		such shares is granted, such shares shall be purchased in        
		three approximately equal installments in each of the three  
		"window" periods occurring during such year. 
<PAGE> 
		(5)     Discretion Of The Board To Deviate From Or Modify The  
			Policy.  The Board of Directors of the Company at all  
			times retains the discretion to alter, suspend, or       
			deviate from the above policy, in its discretion, to     
			the extent that it determines such action to be          
			appropriate.  However, it is not anticipated that any  
			such deviations from, modifications to, or suspensions  
			of this policy will be made except in the case of        
			significant transactions or events outside the           
			ordinary course of the Company's business. 
 
		(6)     Effective Date.  These policies will be effective        
			commencing January 1, 1994. 
    
<PAGE> 
 
	                          			PART II 
 
	             INFORMATION NOT REQUIRED IN THE PROSPECTUS 
 
Item 15.  Indemnification of Directors and Officers. 
 
	Article VIII of Roundy's By-Laws provides for indemnification by  
Roundy's of its Directors and Officers against liabilities incurred in  
their capacities as such.  The following summary is subject to the  
specific provisions of said Article VIII and the capitalized terms used  
therein are specifically defined in said Article VIII: 
 
	Generally, Article VIII of Roundy's By-Laws requires Roundy's to  
	indemnify a Director or Officer for all Liability and Expenses  
	arising out of any claim made against such person or in a  
	Proceeding in which such person was a Party, unless such Liability  
	results from the person's Breach of Duty (which generally includes  
	a willful failure to deal fairly with Roundy's or its stockholders  
	while subject to a conflict of interest; a transaction from which  
	the Director or Officer derived improper personal profit; a  
	knowing violation of criminal law; willful misconduct; or  
	intentional or reckless statements or omissions regarding matters  
	under Board consideration).  Indemnification includes the  
	reimbursement or advancement or expenses.  Article VIII sets forth  
	specific procedures for requesting indemnification and for  
	determining whether indemnification is proper.  Article VIII  
	provides that it is not the exclusive source for rights of an  
	Officer or Director to indemnification. 
 
Management believes that Roundy's policy with respect to indemnification  
as expressed in Article VIII of the By-Laws is consistent with  
application provisions of the Wisconsin Business Corporation Law  
respecting indemnification of Directors and Officers. 
 
Item 16.  Exhibits. 
 
3.1     Articles of Incorporation of the Company, as amended, incorporated  
herein by reference to Exhibit 4.1 of Registrant's Registration  
Statement on Form S-2 (File No. 2-94485), dated December 5, 1984. 
 
3.2     By-Laws of the Company, as amended December 9, 1986, incorporated  
herein by reference to Exhibit 3.2 of Registrant's Annual Report  
on Form 10-K for fiscal year ended January 3, 1987, filed with the  
Commission on April 3, 1987. 
 
3.3     1988-1 By-Law Amendments, incorporated herein by reference to  
Exhibit 3.3 of Registrant's Annual Report on Form 10-K for the  
fiscal year ended January 2, 1988, filed with the Commission on  
April 1, 1988. 
 
3.4     Amendment of By-Law Section 5.01, incorporated herein by reference  
to Exhibit 3.4 of Registrant's Annual Report on Form 10-K for the  
fiscal year ended December 30, 1989, filed with the Commission on  
March 30, 1990. 
 
3.5     Amendment of By-Law Sections 7.10, 7.11 and 7.12, incorporated  
herein by reference to Exhibit 3.5 of Registrant's Annual Report  
on Form 10-K for the fiscal year ended December 29, 1990, filed  
with the Commission on March 28, 1991. 
<PAGE> 
4.1     Modification Letter dated March 1, 1989 to Note Purchase Agreement  
dated September 1, 1987 between Roundy's, Inc. and Teachers  
Insurance and Annuity Association of America, incorporated herein  
by reference to Exhibit 4.1 of Registrant's Annual Report on Form  
10-K for the fiscal year ended December 31, 1988, filed with the  
Commission on March 31, 1989. 
 
4.2     Note Agreement dated March 1, 1989, between Roundy's, Inc. and  
Teachers Insurance and Annuity Association of America,  
incorporated herein by reference to Exhibit 4.2 of Registrant's  
Annual Report on Form 10-K for the fiscal year ended December 31,  
1988, filed with the Commission on March 31, 1989. 
 
4.3     Modification Letter dated March 20, 1990 to Modification Letter  
dated March 1, 1989 and to Note Purchase Agreement dated March 1,  
1989 between Roundy's, Inc. and Teachers Insurance and Annuity  
Association of America, incorporated herein by reference to  
Exhibit 4.3 of Registrant's Annual Report on Form 10-K for the  
fiscal year ended December 30, 1989, filed with the Commission on  
March 30, 1990. 
 
4.4     Credit Agreement dated March 6, 1989, between Roundy's, Inc. and  
The Chase Manhattan Bank, N.A. (as agent), incorporated herein by  
reference to Exhibit 4.3 of Registrant's Annual Report on Form  
10-K for the fiscal year ended December 31, 1988, filed with the  
Commission on March 31, 1989. 
 
4.5     Amendment No. 1 dated April 13, 1990 to the Credit Agreement dated  
March 6, 1989, between Roundy's, Inc. and The Chase Manhattan  
Bank, N.A. (as agent), incorporated herein by reference to Exhibit  
4.5 of Registrant's Registration Statement on Form S-2 (File No.  
2-66296), dated April 27, 1990. 
 
4.6     Policy Relating to Redemption of Stock by Inactive Customer  
Shareholders and Former Employees (Effective as of January 1,  
1991), incorporated herein by reference to Exhibit 4.6 of  
Registrant's Annual Report on Form 10-K for the fiscal year ended  
December 29, 1990, filed with the Commission on March 28, 1991. 
 
4.7     Amendment No. 2 dated October 9, 1991 (effective October 24, 1991)  
to the Credit Agreement dated March 6, 1989, between Roundy's,  
Inc. and The Chase Manhattan Bank, N.A. (as agent), incorporated  
herein by reference to Exhibit 4.7 of Registrant's Annual Report  
on Form 10-K for the fiscal year ended December 28, 1991, filed  
with the Commission on March 26, 1992. 
 
4.8     Amendment No. 3 dated December 9, 1991 (effective December 30,  
1991) to the Credit Agreement dated March 6, 1989, between  
Roundy's, Inc. and The Chase Manhattan Bank, N.A. (as agent),  
incorporated herein by reference to Exhibit 4.8 of Registrant's  
Annual Report on Form 10-K for the fiscal year ended December 28,  
1991, filed with the Commission on March 26, 1992. 
 
4.9     Note Agreement dated December 15, 1991 (effective December 30,  
1991), between Roundy's, Inc. and Massachusetts Mutual Life  
Insurance Company and United of Omaha Life Insurance Company,  
incorporated herein by reference to Exhibit 4.9 of Registrant's  
Annual Report on Form 10-K for the fiscal year ended December 28,  
1991, filed with the Commission on March 26, 1992. 
<PAGE> 
4.10    Amendment No. 4 dated December 14, 1992 (effective December 15,  
1992) to the Credit Agreement dated March 6, 1989, between  
Roundy's, Inc. and The Chase Manhattan Bank, N.A. (as agent),  
incorporated herein by reference to Exhibit 4.10 of Registrant's  
Annual Report on Form 10-K for the fiscal year ended January 2,  
1993, filed with the Commission on March 30, 1993. 
 
4.11    Note Agreement dated December 15, 1992 between Roundy's, Inc. and  
Connecticut Mutual Life Insurance Company, The Ohio National Life  
Insurance Company, Provident Mutual Life Insurance Company of  
Philadelphia, Providentmutual Life and Annuity Company of America,  
Guarantee Mutual Life Company, Woodmen Accident and Life Company  
and United of Omaha Life Insurance Company, incorporated herein by  
reference to Exhibit 4.11 of Registrant's Annual Report on Form  
10-K for the fiscal year ended January 2, 1993, filed with the  
Commission on March 30, 1993. 
    
4.12    Policies relating to Roundy's Issuance and Sales and  
Redemptions/Repurchases of its Stock (effective as of January 1,  
1994), incorporated herein by reference to Exhibit 4.12 of  
Registrant's Annual Report on Form 10-K for the fiscal year ended  
January 1, 1994, filed with the Commission on March 31, 1994. 
 
4.13    Amendment No. 5 dated December 15, 1993 (effective December 13,  
1993) to the Credit Agreement dated March 6, 1989, between  
Roundy's,  Inc. and The Chase Manhattan Bank, N.A. (as agent),  
incorporated herein by reference to Exhibit 4.13 of Registrant's  
Annual Report on Form 10-K for the fiscal year ended January 1,  
1994, filed with the Commission on March 31, 1994. 
 
4.14    Note Agreement dated December 22, 1993 (effective December 22,  
1993), between Roundy's, Inc. and The Variable Annuity Life  
Insurance Company, The Life Insurance Company of Virginia, Phoenix  
Home Life Mutual Insurance Company, Phoenix American Life  
Insurance Company, Washington National Insurance Company, and TMG  
Life Insurance Company, incorporated herein by reference to  
Exhibit 4.14 of Registrant's Annual Report on Form 10-K for the  
fiscal year ended January 1, 1994, filed with the Commission on  
March 31, 1994. 
     
9       Amended and Restated Voting Trust Agreement dated September 16,  
1983, incorporated herein by reference to Exhibit 9 of  
Registrant's Annual Report on Form 10-K for the year ended  
December 31, 1983, filed with the Commission on March 30, 1984. 
 
9(a)    Amendments No. 1 and 2, dated April 8, 1986 to Amended and  
Restated Voting Trust Agreement, incorporated herein by reference  
to Exhibit 9(a) of Registrant's Registration Statement on Form S-2  
(File No. 2-66296), dated April 29, 1986. 
 
9(b)    Amendment No. 1987-1 to Amended and Restated Voting Trust  
Agreement, incorporated herein by reference to Exhibit 9(b) of  
Registrant's Registration Statement on Form S-2 (File No.  
2-66296), dated April 29, 1987. 
 
10.1    Employment Agreement dated July 1, 1992 between the Registrant and  
John R. Dickson, incorporated herein by reference to Exhibit 10.1  
of Registrant's Annual Report on Form 10-K for the fiscal year  
ended January 2, 1993, filed with the Commission on March 30,  
1993. 
<PAGE> 
10.2    Roundy's, Inc. Supplemental Pension Plan Agreement, effective July  
1, 1987 between the Registrant and John R. Dickson, incorporated  
herein by reference to Exhibit 10.3 of Registrant's Annual Report  
on Form 10-K for the fiscal year ended January 2, 1993, filed with  
the Commission on March 30, 1993. 
 
10.3    Deferred Compensation Agreement plan between the Registrant and  
certain executive officers including Messrs. Dickson, Ranus,  
Lestina and Sullivan, incorporated herein by reference to Exhibit  
10.4 of Registrant's Annual Report on Form 10-K for the fiscal  
year ended December 30, 1989 filed with the Commission on March  
30, 1990. 
    
10.4    Directors and Officers Liability and Corporation Reimbursement  
Policy issued by American Casualty Company of Reading,  
Pennsylvania (CNA Insurance Companies) as of June 13, 1986,  
incorporated herein by reference to Exhibit 10.3 of Registrant's  
Annual Report on Form 10-K for the fiscal year ended January 3,  
1987, filed with the Commission on April 3, 1987. 
     
10.4(a)Declarations page for renewal of Directors and Officers Liability  
and Corporation Reimbursement Policy, incorporated herein by  
reference to Exhibit 10.4(a) of Registrant's Annual Report on Form  
10-K for the fiscal year ended January 1, 1994, filed with the  
Commission on March 31, 1994. 
 
10.5    1991 Stock Incentive Plan, revised February 9, 1993, incorporated  
herein by reference to Exhibit 10.6 of Registrant's Annual Report  
on Form 10-K for the fiscal year ended January 2, 1993, filed with  
the Commission on March 30, 1993. 
 
23.     Consent of Deloitte & Touche. 
 
Item 17.  Undertakings. 
 
	Insofar as indemnification for liabilities arising under the  
Securities Act of 1933 may be permitted to directors, officers and  
controlling persons of Roundy's pursuant to the foregoing provisions, or  
otherwise, Roundy's has been advised that in the opinion of the  
Securities and Exchange Commission such indemnification is against  
public policy as expressed in the Act, and is, therefore, unenforceable.   
In the event that a claim for indemnification against such liabilities  
(other than the payment by Roundy's of expenses incurred or paid by a  
director, officer or controlling person of Roundy's in the successful  
defense of any action, suit or proceeding) is asserted by such director,  
officer or controlling person in connection with the securities being  
registered, Roundy's will, unless in the opinion of its counsel the mat- 
ter has been settled by controlling precedent, submit to a court of  
appropriate jurisdiction the question whether such indemnification by it  
is against public policy as expressed in the Act and will be governed by  
the final adjudication of such issue. 
<PAGE> 
 
			      SIGNATURES 
 
 
	Pursuant to the requirements of the Securities Act of 1933, the  
Registrant certifies that it has reasonable grounds to believe that it  
meets all the requirements for filing on Form S-2 and has duly caused  
this Amendment No. 17 on Form S-2 to Form S-1 Registration Statement  
under the Securities Act of 1933 to be signed on its behalf by the  
undersigned, thereunto duly authorized, in the town of Pewaukee, State  
of Wisconsin, on April 12, 1994. 
 
 
				      ROUNDY'S, INC. 
 
 
				      By  ROBERT D. RANUS                 
					  ---------------------------- 
					  Robert D. Ranus 
					  Vice President and 
					  Chief Financial Officer 
 
 
	KNOW ALL MEN BY THESE PRESENTS, that each person whose signature  
appears below constitutes and appoints Robert D. Ranus, his true and  
lawful attorney-in-fact and agent, with full power of substitution and  
resubstitution for him and in his name, place and stead, in any and all  
capacities, to sign any and all amendments (including post-effective  
amendments) to this Registration Statement, and to file the same, with  
all exhibits thereto, and other documents in connection therewith, with  
the Securities and Exchange Commission, granting unto said  
attorney-in-fact and agent, full power and authority to do and perform  
each and every act and thing requisite and necessary to be done in and  
about the premises, as fully to all intents and purposes as he might or  
could do in person, hereby ratifying and confirming all that said  
attorney-in-fact and agent or his substitute, may lawfully do or cause  
to be done by virtue hereof. 
 
	Pursuant to the requirements of the Securities Act of 1933, this  
Post-Effective Amendment No. 17 to the Registration Statement has been  
signed this 12th day of April, 1994 by the following persons in the  
capacities indicated: 
 
 
 
 
	 Signature                                  Title         
	 ---------                                  ----- 
 
 
 
JOHN R. DICKSON                            Director, Chairman and 
- --------------------------                 Chief Executive Officer 
John R. Dickson                             
 
 
ROBERT D. RANUS                            Director, Vice President and 
- --------------------------                 Chief Financial Officer and 
Robert D. Ranus                            Principal Accounting Officer 
<PAGE>                                            
   
	 Signature                                  Title 
	 ---------                                  ----- 
   
JOHN R. DICKSON                                   Director 
- -------------------------- 
John R. Dickson 
 
 
GERALD F. LESTINA                                 Director 
- -------------------------- 
Gerald F. Lestina 
 
 
ROBERT D. RANUS                                   Director 
- --------------------------   
Robert D. Ranus 
 
 
ROBERT A. FARRELL                                 Director 
- -------------------------- 
Robert A. Farrell 
 
 
GARY N. GUNDLACH                                  Director 
- -------------------------- 
Gary N. Gundlach 
 
 
GEORGE E. PRESCOTT                                Director 
- -------------------------- 
George E. Prescott 
 
 
GEORGE C. KAISER                                  Director 
- -------------------------- 
George C. Kaiser 
 
 
BRENTON H. RUPPLE                                 Director 
- -------------------------- 
Brenton H. Rupple 
 
 
ROBERT R. SPITZER                                 Director 
- -------------------------- 
Robert R. Spitzer 
 
 
ROBERT E. BARTELS                                 Director 
- -------------------------- 
Robert E. Bartels 
 
 
CHARLES R. BONSON                                 Director 
- -------------------------- 
Charles R. Bonson 
 
<PAGE>                                
 
 
 
 
			    INDEX TO EXHIBITS 
 
 
 
      Exhibit          Description                          Page 
      -------          -----------                          ---- 
	23      Consent of Deloitte & Touche                 71 
 
 
<PAGE> 
    
	                                                    						      Exhibit 23 
	 
 
INDEPENDENT AUDITORS' CONSENT 
 
 
 
We consent to the use in this Post-Effective Amendment No. 17 to the  
Registration Statement (Form S-1) of Roundy's, Inc. on Form S-2 of our  
reports dated February 28, 1994, included and incorporated by reference  
in the Annual Report on Form 10-K of Roundy's, Inc. for the year ended  
January 1, 1994, and to the use of our report dated February 28, 1994,  
appearing in the Prospectus, which is part of this Registration  
Statement.  We also consent to the reference to us under the heading  
"Experts" in such Prospectus. 
 
 
 
 
 
DELOITTE & TOUCHE 
 
 
Milwaukee, Wisconsin 
March 31, 1994 
     
<PAGE> 
 




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