ROUNDYS INC
10-K405, 1996-03-28
GROCERIES, GENERAL LINE
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        UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C.  20549
                          FORM 10-K
                              


(Mark One)
(X)  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES     
     EXCHANGE ACT OF 1934 (FEE REQUIRED)
For the fiscal year ended December 30, 1995

                             OR

( )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE  
     SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)
For the transition period from _____________ to_______________
Commission file number:  33-57505
                           Roundy's, Inc.
          (Exact name of registrant as specified in its charter)

       Wisconsin                                39-0854535
(State or other jurisdiction of              (I.R.S. Employer
incorporation or organization)               Identification No.)

     23000 Roundy Drive
      Pewaukee, Wisconsin                          53072
(Address of principal executive offices)          (Zip Code)

Registrant's telephone number, including area code:  (414) 547-7999

Securities registered pursuant to Section 12(b) of the Act:  None.

Securities registered pursuant to Section 12(g) of the Act:  None.

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period 
that the registrant was required to file such reports), and (2) has been 
subject to such filing requirements for the past 90 days.
Yes  X   No
   -----    -----
Indicate by check mark if disclosure of delinquent filers pursuant to 
Item 405 of Regulation S-K is not contained herein, and will not be 
contained, to the best of registrant's knowledge, in definitive proxy or 
information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K.  [X]

As of December 30, 1995, 13,400 shares of Class A (voting) Common Stock 
and 1,121,399 shares of Class B (non-voting) Common Stock were 
outstanding.  All of the outstanding shares of Class A Common Stock on 
December 30, 1995 were held of record by the Roundy's, Inc. Voting Trust 
which may be deemed an affiliate of the registrant.  There is no
established public trading market for either class of such stock.

             DOCUMENTS INCORPORATED BY REFERENCE

          Documents                          Form 10-K Reference
          ---------                          -------------------
          Annual Report to Stockholders      Part II, Items 6, 7, 8
          for the year ended December 30, 1995
<PAGE>
                           PART I

ITEM 1.   Business.

                           GENERAL

Roundy's, Inc. and its subsidiaries (collectively the
"Company") are engaged principally in the wholesale
distribution of food and nonfood products to supermarkets
and warehouse food stores located in Wisconsin, Illinois,
Michigan, Indiana, Ohio, Kentucky, Missouri, Arkansas,
Pennsylvania, Tennessee and West Virginia.  The Company also
owns and operates ten retail warehouse food stores under the
name "Pick 'n Save," five limited assortment food stores
under the name "Mor For Less" and seven conventional food
stores under the name "Cardinal Foods," "Village Market" or
"Buy Low Foods."  The Company offers its retail customers a
complete line of nationally-known name brand merchandise, as
well as a number of its own private and controlled labels.
The Company services 896 retail grocery stores.

In addition to the distribution and sale of food and nonfood
products, the Company provides specialized support services
for retail grocers, including promotional merchandising and
advertising programs, accounting and inventory control,
store development and financing and assistance with other
aspects of store management.  The Company maintains a staff
of trained retail counselors who advise and assist
individual owners and managers with store operations.

Roundy's, Inc. was incorporated in 1952 under the Wisconsin
Business Corporation Law.  The Company's executive offices
are located at 23000 Roundy Drive, Pewaukee, Wisconsin
53072, and its telephone number is (414) 547-7999.  Unless
the context indicates otherwise, as used herein, the term
"Company" refers to Roundy's, Inc. and its subsidiaries and
the term "Roundy's" refers to Roundy's, Inc. without its
subsidiaries.

                 OPERATION AS A COOPERATIVE

Roundy's has historically operated its food wholesale
business on a cooperative basis, and therefore determined
its Federal income tax liabilities under Subchapter T of the
Internal Revenue Code, which governs the taxation of
corporations operating on a cooperative basis.
Substantially all of Roundy's outstanding Class A Common is
owned by the owners ("stockholder-customers") of 134 retail
grocery stores serviced by Roundy's.  These stockholder-
customers, who own approximately 68% of the combined total
of Class A Common and Class B Common, may receive patronage
dividends from Roundy's based on the sales of Roundy's to
such stockholder-customers.  The patronage dividend is
payable at least 20% in cash and the remainder in Class B
Common.  Patronage dividends for the years ended December
30, 1995 and January 1, 1994 were payable 30% in cash and
70% in Class B Common.  There were no patronage dividends
paid for the year ended December 31, 1994 because the
Company did not meet the requirement imposed under its By-
Laws which provides that the book value per share of its
<PAGE>
common stock must increase by 10% before any patronage
dividends may be paid.  Under Subchapter T of the Internal
Revenue Code, patronage dividends are deducted by Roundy's
in determining taxable income, and are generally taxable to
the stockholder-customers (including the value of the Class
B Common), for Federal income tax purposes.

Roundy's anticipates that in the future it will continue to
operate on a cooperative basis in substantially this manner,
although it is not required to do so and its operation on
this basis, as well as its practice of paying patronage
dividends, could be terminated at any time by action of the
Board of Directors.

The applicable laws, regulations, rulings and judicial
decisions affecting the determination of whether a
corporation is operating on a cooperative basis for Federal
income tax purposes under Subchapter T of the Internal
Revenue Code are subject to interpretation.  Although
management believes that Roundy's qualifies as a cooperative
for such purposes, Roundy's has not obtained, and does not
intend to seek a ruling or other assurance from the IRS that
this is the case.  If the Internal Revenue Service were to
challenge the cooperative status of Roundy's, and if
Roundy's were to be unsuccessful in defending such status,
Roundy's might incur a Federal income tax liability with
respect to patronage dividends previously paid to
stockholder-customers during the tax years in question and
reflected as tax deductions by Roundy's.  Roundy's
thereafter might incur significantly increased consolidated
Federal income tax liabilities in future tax years.

The subsidiaries of Roundy's do not operate as cooperatives.
The customers serviced by these subsidiaries are independent
grocers, operating 762 retail stores.  They do not receive
patronage dividends.  In addition, approximately 32% of the
outstanding combined Class A Common and Class B Common is
held by employees or former customers of Roundy's and,
although they participate in the accumulation of equity in
the Company, they do not receive patronage dividends and do
not own any Class A Common.

                 WHOLESALE FOOD DISTRIBUTION

The Company distributes a broad range of food and nonfood
products to its customers and to corporate-owned retail
stores.  The Company has seven product lines:  dry grocery,
frozen food, fresh produce, meat, dairy products, bakery
goods and nonfood products.  The Company has no long-term
purchase commitments and management believes that the
Company is not dependent upon any single source of supply.
No source of supply accounted for more than 5% of the
Company's purchases in fiscal 1995.
<PAGE>
The Company sells brand name merchandise of unrelated
manufacturers, including most nationally advertised brands.
In addition, the Company sells numerous products under
private and controlled labels, including but not limited to
"Roundy's," "Old Time," "Shurfine" and "Buyers' Choice."
Private label product sales for the Company accounted for
$166,045,000, $153,699,000 and $137,176,000 of the Company's
sales during the fiscal years ended December 30, 1995,
December 31, 1994 and January 1, 1994, respectively.

As described above, Roundy's, exclusive of its subsidiaries,
has historically operated on a cooperative basis with
respect to its wholesale food distribution business.
Roundy's cooperative operations accounted for approximately
37%, 37% and 36% of the Company's consolidated net sales and
service fees for fiscal 1995, 1994 and 1993, respectively.
At December 30, 1995, Roundy's had 76 stockholder-customers
actively engaged in the retail grocery business, operating a
total of 134 retail grocery stores.  Roundy's cooperative
wholesale food business is focused primarily in Wisconsin,
where all but 6 of the 134 retail grocery stores are located
(6 are in Illinois).  At December 30, 1995 the Company
(including its subsidiaries) had 762 independent retail food
store customers.  Sales by the Company to the independent
retail food stores accounted for 54%, 54% and 55% of the
Company's consolidated net sales and service fees for fiscal
1995, 1994 and 1993, respectively.







The Company's primary marketing objective is to be the
principal source of supply to both its stockholder-customers
and other independent retailers.  In an 11 state area the
Company serviced 134 retail grocery stores operated by its
stockholder-customers, 762 retail stores operated by non-
stockholders and 22 Company-owned and operated retail stores
during fiscal 1995.  Of the Company's consolidated net sales
and service fees for this period, $539,854,000 or 21.7% were
attributable to five customers, with one customer accounting
for $219,310,000 or 8.8% of such sales.  Approximately 80%
or 717 retail store customers purchased less than $3,000,000
each from the Company in fiscal 1995.  121 customers owned
more than one retail food store, with two customers owning
13 retail food stores.
<PAGE>
Services to Customers

Stockholder-customers are provided, and independent
retailers are offered, a variety of services to help them
maintain a competitive position within the retail grocery
industry.  These services include pricing services, ordering
assistance, point-of-sale host-computer support, detailed
reports of purchases, store engineering, retail accounting,
group advertising, centralized bakery purchasing,
merchandising, insurance, real estate services and retail
training.  The Company charges its stockholder-customers for
some of these services, however, the income generated by
such charges is not material.  The foregoing services are
also available to the Company's independent retailers on a
fee basis.

Customer Loans, Guarantees and Leases

The Company has maintained a continuous effort to assist
qualified stockholder-customers and independent retailers to
remodel and expand existing retail locations and to develop
new retail outlets, and has made various loans to these
individuals and entities for such purposes.

Loans outstanding as of December 30, 1995 are as follows:

                                     Outstanding
                 Number                Balance     Range of   Range of
                   of    Original      as of       Interest   Maturity
                 Loans    Amount     Dec. 30,1995   Rates      Dates
                 ------  ----------- ------------ ---------- ----------
Inventory,
Equipment
Loans              146   $40,938,700  $31,030,500 Variable(1)  1996-2011
________________

     (1)  Variable rates based on the Company's cost of borrowing.

The Company has guaranteed customer and employee bank loans
and customer leases amounting to $1,908,000 and $1,288,400,
respectively at December 30, 1995.

The Company has a lease program under which it may in its
discretion lease store sites and equipment for sublease to
qualified customers.  This enables customers to compete with
large grocery store chains for store sites at favorable
rates.  The Company presently has such real estate and
equipment leases with lease terms from 1996 to 2018.
Aggregate lease rentals received under this program were
$22,045,500, $22,329,500 and $18,985,200 in fiscal 1995,
1994 and 1993, respectively.
<PAGE>
Marketing and Distribution of Products

The Company generally distributes its various product lines
by a fleet of 270 tractor cabs and 620 trailers and some
products are shipped direct from manufacturers to customer
locations.  Most customers order for their stores on a
weekly basis and receive deliveries from one to five days a
week.  Orders are generally transmitted directly to a
warehouse computer center for prompt assembly and dispatch
of shipments.  The Company has retail counselors and
merchandising specialists who serve its customers in a
variety of ways, including the analysis of and
recommendation on store facilities and equipment;
development of programs and objectives for establishing
efficient methods and procedures for receipt, handling,
processing, checkout and other operations; informing
customers on latest industry trends; assisting and dealing
with training needs of customers; and, if the need arises,
acting as liaison or problem solver between the Company and
the customers.  The retail counselors and specialists are
assigned a specific geographic area and periodically visit
each customer within their assigned area.

Terms of Sales and Bad Debt Experience

The Company renders statements to its customers on a weekly
basis to coincide with regular delivery schedules.  Roundy's
accounts of single store owners are considered delinquent if
not paid on the statement date.  Accounts of multiple store
owners are considered delinquent if not paid within three
days of the statement date.  Accounts of Roundy's
subsidiaries are considered delinquent if not paid within
seven days of the statement date.  The majority of accounts
are collected via the Automated Clearing House ("ACH")
system.  Delinquent accounts are charged interest at the
rate of prime plus 5%, computed on a daily basis.  During
each of the past three fiscal years, the Company's bad debt
expense has been less than .38% of sales.  In 1995, 1994 and
1993, the Company's bad debt expense was $5,871,500,
$9,166,600 and $6,738,600, respectively.

Roundy's stockholder-customers are required to maintain
buying deposits with Roundy's equal to the greater of the
average amount of a stockholder-customer's purchases over a
two-week period or $20,000.  The book value of Class A and
Class B Common Stock of Roundy's owned by a stockholder-
customer is credited against the buying deposit requirement,
and Roundy's has a lien against all such stock to secure any
indebtedness to Roundy's.
<PAGE>
                     RETAIL FOOD STORES

The Company operates three types of corporate stores (high
volume-limited service retail "warehouse" stores, high value-
limited assortment retail stores and conventional retail
stores).  The high volume-limited service warehouse stores
are designated as "Pick 'n Save" which generally offer, at
discount prices, complete food and general merchandise lines
to the customer, emphasizing higher demand items, with
stores ranging from 34,000 to 73,000 square feet per store.
The high value-limited assortment retail stores are
designated as "Mor For Less" which emphasize low cost, high
value lines to the customer, with stores ranging from 9,400
to 24,000 square feet per store.  Conventional retail stores
operated under the name "Cardinal Foods," "Village Market"
or "Buy Low Foods" generally emphasize full service to the
customer at competitive prices.  These stores range from
36,000 to 42,000 square feet.  The number of stores operated
by the Company at the end of its three most recent fiscal
years was as follows:




     Type of Store                    1995       1994      1993
     -------------                    ----       ----      ----
High Value-Limited Assort-
ment and High Volume-Limited
Service Stores (Warehouse
food stores).....................       15         11        14
Conventional Retail Stores.......        7          4         5

Sales of Company-operated stores during the three most
recent fiscal years were $226,513,000, $231,364,000 and
$238,724,000 for fiscal 1995, 1994 and 1993, respectively.
The additional volume of wholesale sales generated by the
retail stores owned and operated by the Company helps to
reduce the overhead of the business and increases the
Company's return to its stockholders.

                          EMPLOYEES

At December 30, 1995, the Company had employed full-time
1,153 executive, administrative and clerical employees,
1,419 warehouse and processing employees and drivers and 678
retail employees and had employed 1,589 part-time employees.
Substantially all of the Company's warehouse employees,
drivers and retail employees are represented by unions, with
contracts expiring in 1996 through 1999.  The Company
considers its employee relations to be normal.  However,
during the third quarter of 1991 the Company experienced a
12-week labor dispute at the Milwaukee Division.  There have
been no other significant work stoppages during the last
five years.  Substantially all full-time employees are
covered by group life, accident, and health and disability
insurance.
<PAGE>
                         COMPETITION

The grocery industry, including the wholesale food
distribution business, is characterized by intense
competition and low profit margins.  The shifting of market
share among competitors is typical of the wholesale food
business as competitors attempt to increase sales in any
given market.  In order to compete effectively, the Company
must have the ability to meet rapidly fluctuating
competitive market prices, provide a wide range of
perishable and nonperishable products, make prompt and
efficient delivery, and provide the related services which
are required by modern supermarket operations.

The Company competes with a number of local and regional
grocery wholesalers and with a number of major businesses
which market their products directly to retailers, including
companies having greater assets and larger sales volume than
the Company.  The Company's customers and the Company's 
corporate stores also compete at the retail level with 
several chain store organizations which have integrated 
wholesale and retail operations.  The Company's competitors 
range from small local businesses to large national and 
international businesses.  The Company's success is in large 
part dependent upon the ability of its independent retail 
customers to compete with larger grocery store chains.

In the Milwaukee area, the "Pick 'n Save" group, which
consists of both independently-owned and Company-owned
stores, continues to be the market share leader with 46% of
households in the Milwaukee metropolitan statistical area
purchasing "most of their groceries" from "Pick 'n Save" as
reported in the Milwaukee Journal Consumer Analysis Survey
taken in the Fall of 1994.

In competing for customers, emphasis is placed on high
quality and a wide assortment of product, low service fees
and reliability of scheduled deliveries.  The Company
believes that the range and quality of other business
services provided to retail store customers by the
wholesaler are increasingly important factors, and that
success in the wholesale food industry is dependent upon the
success of the Company's customers who are also engaged in
an intensely competitive, low profit margin industry.
<PAGE>
ITEM 2.   Properties.

The Company's principal executive offices are located in
Pewaukee, Wisconsin.  These offices are on a 5-acre site.  A
portion of these facilities are owned by Roundy's and the
remainder are leased from a third party.

Wholesale activities are conducted by the Company from the
following warehouses:

                                                   Approximate
                                                    Warehouse
Location                 Products Distributed     Square Footage
- --------                 --------------------     --------------
Wauwatosa, Wisconsin     All product lines,         745,000 (O)
                         except nonfood products

Mazomanie, Wisconsin     Dry groceries and          225,000 (L)
                         nonfood products

Westville, Indiana       All product lines,         557,000 (L)
                         except nonfood products

Lima, Ohio               All product lines,         460,000 (O)
                         except produce and
                         nonfood products

Eldorado, Illinois       Dry groceries and          384,000 (O)
                         dairy products

Columbus, Ohio           All product lines,         320,000 (L)
                         except produce

Van Wert, Ohio           Nonfood products           115,000 (L)

Evansville, Indiana      Frozen foods and            94,000 (O)
                         meat

South Bend, Indiana      Frozen foods                84,000 (L)

Muskegon, Michigan       All product lines,         215,000 (O)
                         except produce

                    O = Owned      L = Leased

The Company believes its current properties are well
maintained and, in general, are adequately sized to house
existing operations.  The Company is subject to regulation
by the United States Food and Drug Administration and to
certain state and local health regulations in connection
with the operations of its facilities and its wholesale food
business.  The Company has not been subject to any actions
brought under such regulations in the past five years.
<PAGE>
Transportation

The Company's transportation fleet for distribution
operations as of December 30, 1995 consisted of 270 tractor
cabs, 620 trailers and 10 straight delivery trucks.  In
addition, the Company owns 50 automobiles.  Approximately
89% of the fleet is owned by the Company and the balance is
leased.





Computers

The Company owns most of its computer and related peripheral
equipment.  The computers are used for inventory control,
billing and all other general accounting purposes.  The
computer systems are adequate for the Company's operations.

ITEM 3.  Legal Proceedings.

The Company is not involved in any material litigation as
either a plaintiff or defendant, nor is any other material
litigation contemplated by Roundy's or, to the best of its
knowledge, threatened against it.

ITEM 4.  Submission of Matters to a Vote of Security Holders.

No matters were submitted to a vote of security holders
during the fourth quarter of fiscal 1995.

                           PART II

ITEM 5.  Market for the Registrant's Common Equity and Related
         Stockholder Matters.

The transfer of shares of Roundy's Class A Common and
Roundy's Class B Common is substantially restricted and
there is no established public trading market for Roundy's
stock.  As of December 30, 1995, all of the outstanding
shares of Roundy's Class A (voting) Common Stock were held
of record by the Roundy's, Inc. Voting Trust.  Further
information on the Voting Trust is found in Item 12 of this
report.  There is also no established public trading market
for Roundy's Voting Trust Certificates and there were 76
holders of such Certificates on December 30, 1995. On
December 30, 1995 an aggregate of 225 persons held shares of
Roundy's Class B Common Stock and/or Voting Trust
Certificates.  Except for patronage dividends (see Item 1,
Business, and Note 3 to Roundy's financial statements), no
dividends have ever been paid on the Common Stock of
Roundy's.  There is no intention of paying dividends, other
than patronage dividends, in the foreseeable future.
<PAGE>
ITEM 6.  Selected Financial Data.

The information required by this Item is incorporated by
reference from the Registrant's Annual Report to
Stockholders for the fiscal year ended December 30, 1995
(the "Annual Report") under the caption "Selected Financial
Data."

ITEM 7.  Management's Discussion and Analysis of Financial Condition
         and Results of Operation.

The information required by this Item is incorporated by
reference from the Annual Report under the caption
"Financial and Operational Review."

ITEM 8.  Financial Statements and Supplementary Data.

The required Financial Statements are incorporated by
reference from the Annual Report; see response to Item
14(a)(1), of this report.  The required financial statement
schedules are filed with this report; see the response to
Item 14(a)(2) of this report.  Supplementary data is not
furnished pursuant to Item 30(a)(5) of Regulation S-K.

ITEM 9.  Changes in and Disagreements with Accountants on Accounting
         and Financial Disclosure.
None.
<PAGE>
                          PART III

ITEM 10. Directors and Executive Officers of the Registrant.

The Directors and Executive Officers of Roundy's are as follows:


                          Position(s) Held with Roundy's
      Name          Age   and Business Experience
- -----------------   ---   -------------------------------
Gerald F. Lestina    53   President and Chief Executive Officer 
                          since 1995; President and Chief Operating
                          Officer 1993-1995; Vice President of   
                          Wisconsin Region 1992-1993; President of
                          Milwaukee Division 1986-1993; Director   
                          since 1991 (term expires 1996)

Roger W. Alswager    47   Vice President of Real Estate since 1989

Londell J. Behm      45   Vice President of Advertising since 1987

Ralph D. Beketic     49   Vice President-Wisconsin Region since    
                          1996; President of Milwaukee Division     
                          since 1993; Vice President of Sales-      
                          Milwaukee Division 1991-1993
                         
David C. Busch       47   Vice President of Administration since
                          1993; Vice President of Human Resources
                          1990-1993

Edward G. Kitz       42   Vice President, Secretary & Treasurer       
                          since 1995; Vice President & Treasurer         
                          since 1989

Charles H.           53   Vice President of Logistics and Planning 
Kosmaler, Jr.             since 1993; Vice President of Adminis-
                          trative Efficiencies 1992-1993; Vice
                          President and Financial Operating Officer
                          1990-1991

Thomas A. Loggia     41   Vice President-Wholesale since 1995;             
                          President of Cardinal Foods, Inc. 1994-         
                          1995 (a subsidiary of the Company);   
                          Vice President-Logistics, Food 4 Less,       
                          Inc. 1993-1994; Vice President-Operations,  
                          Wetterau, Inc. 1988-1993

Robert D. Ranus      55   Vice President and Chief Financial Officer
                          since 1987; Director since 1987 (term
                          expires 1997)

Michael J. Schmitt   47   Vice President-Sales and Development since        
                          1995; Vice President, Northern Region    
                          1992-1995; Vice President and General        
                          Manager of Milwaukee Division 1991-1992

Marion H. Sullivan   49   Vice President of Marketing since 1989
<PAGE>

Robert E. Bartels    58   Director since 1994 (term expires 1997);
                          President and Chief Executive Officer of     
                          Martin's Super Markets, Inc., South Bend,    
                          Indiana

Charles R. Bonson    49   Director since 1994 (term expires 1997);         
                          President of Bonson's Foods, Inc., Eagle   
                          River, Wisconsin

Lloyd E. Coppersmith 55   Director since 1995 (term expires 1998);      
                          President of Ron & Lloyd's, Inc., New          
                          London, Wisconsin

Gary N. Gundlach     52   Director since 1990 (term expires 1996);
                          President of G.E.M., Inc., McFarland,
                          Wisconsin

George C. Kaiser     63   Director since 1986 (term expires 1998);
                          Chairman and Chief Executive Officer,       
                          Hanger Tight Company since 1988; Chief
                          Executive Officer, George C. Kaiser and            
                          Co. since 1988; Director of The Baird      
                          Funds, Inc. since 1992

Henry Karbiner, Jr.  55   Director since 1995 (term expires 1998);              
                          President and Chief Operating Officer, Tri   
                          City National Bank; Vice President and            
                          Chief Financial Officer and Director, Tri            
                          City Bankshares Corporation, Oak Creek,         
                          Wisconsin

Patrick D. McAdams   46   Director since 1995 (term expires 1998);         
                          General Manager and Treasurer of McAdams,    
                          Inc., Oconomowoc, Wisconsin

Brenton H. Rupple    71   Director since 1993 (term expires 1996);
                          Retired Chairman of Robert W. Baird & Co.,
                          Milwaukee, Wisconsin

Directors of Roundy's are elected by class and generally serve three-
year terms; approximately one-third of the Board of Directors is elected 
annually.  Of the ten current members of the Board of Directors, two are 
currently Executive Officers of Roundy's (Messrs. Lestina and Ranus) and 
four are "Retailer Directors" (Messrs. Bonson, Coppersmith, Gundlach and 
McAdams).  The terms of the Roundy's, Inc. Voting Trust provide that 
each year the Trustees will vote to elect one stockholder-customer, 
chosen by a plurality vote of the Voting Trust Certificate Holders, to 
serve a three-year term as Director; however, the Roundy's, Inc. Voting 
Trust provides that in every third year, Voting Trust Certificate 
Holders will choose two Retailer Directors.  Therefore, at any time 
there should be four Retailer Directors serving.


<PAGE>
ITEM 11. Executive Compensation.

The following table shows the compensation for the past
three years of Roundy's five most highly compensated
executive officers performing policy making functions for
Roundy's, including the Chief Executive Officer (the "Named
Executive Officers").

                 SUMMARY COMPENSATION TABLE


                      Annual Compensation               Long-Term
                                              Other     Compensation
                                              Annual    Securities   All Other
Name and                                      Compen-   Underlying   Compen-
Principal                                     sation    (A)Options   sation
Position             Year  Salary   Bonus(1) (2)(3)(5)  (B)SARs      (4)
- ------------------------------------------------------------------------------

                                                         (A)    (B)
                                                        -----  -----
Gerald F. Lestina    1995  $304,231     -        -      6,000    -    $8,138
President and Chief  1994   235,000  $41,344  $10,148    -       -     7,697
Executive Officer    1993   193,605   63,127    9,381   4,000    -     7,367
                                                                      
Robert D. Ranus      1995   207,000     -        -       -       -     9,659
Vice President and   1994   200,000   23,600   14,668    -       -     9,604
Chief Financial      1993   181,125   62,500   13,895   3,000    -     9,527
Officer                             

Ralph D. Beketic     1995   120,000   38,750     -      1,500     500  1,797
Vice President-      1994   110,000   24,750     -       -       -     1,879
Wisconsin Region     1993    93,077   25,686     -       -      1,000  1,988

Marion H. Sullivan   1995   135,846   15,625     -       -        500  7,105
Vice President of    1994   125,000   25,499    7,298    -       -     7,181
Marketing            1993   116,000   22,936     -       -        500  7,324

Thomas A. Loggia     1995   132,577   14,375   46,640   1,500   2,500  5,344
Vice President-      1994    91,558     -      27,462    -       -       214
Wholesale            1993      -        -        -       -       -      -

<PAGE>
(1)  Represents amounts paid in the year indicated for
     performance in the previous year.
(2)  Shown in this column are amounts reimbursed during the
     fiscal year for the payment of income taxes for Messrs.
     Lestina, Ranus and Sullivan.
(3)  Pursuant to applicable SEC regulations, perquisites and
     other personal benefits are omitted (except for Mr.
     Loggia) because they did not exceed the lesser of
     either $50,000 or 10% of the total of salary and bonus.

(4)  The amounts shown in this column for 1995, 1994 and
     1993, respectively, were derived from the following
     figures.  Term life insurance premiums paid by Roundy's
     and Roundy's contributions to the 401(k) plan,
     respectively, for the named executive officers are
     shown below.  For 1995 - Mr. Lestina:  $5,828 and
     $2,310.  Mr. Ranus:  $7,589 and $2,070.  Mr. Beketic:
     $597 and $1,200.  Mr. Sullivan:  $5,747 and $1,358.
     Mr. Loggia:  $5,344 and $0.  For 1994 - Mr. Lestina:
     $5,518 and $2,179.  Mr. Ranus:  $7,425 and $2,179.  Mr.
     Beketic:  $546 and $1,333.  Mr. Sullivan:  $5,667 and
     $1,514.  Mr. Loggia:  $214 and $0.  For 1993 - Mr.
     Lestina:  $5,118 and $2,249.  Mr. Ranus:  $7,278 and
     $2,249.  Mr. Beketic:  $592 and $1,396.  Mr. Sullivan:
     $5,584 and $1,740.

(5)  The amounts shown in this column were for payments made
     to Mr. Loggia for the following perquisites:  personal
     use of a company-owned car, loan forgiveness and
     relocation expenses, respectively, as shown below.  For
     1995 - $906, $14,583 and $31,150.  For 1994 - $857, $0,
     and $26,605.

The executive officers of Roundy's are each covered by
$250,000 of executive equity life insurance.  In addition,
executives are covered by a group life carve-out plan in the
amount of three times salary, which is in lieu of the group
term life insurance provided to substantially all nonunion
employees under a Roundy's-sponsored Plan.  The executive
officers of Roundy's are also covered by an executive
disability income insurance wrap-around plan which is in
addition to the disability income insurance provided to
substantially all nonunion employees under a Roundy's-
sponsored Plan.

The Board of Directors of the Company has authorized the
Company to guarantee the repayment of any loans incurred by
senior executives and key employees for the purpose of
exercising certain stock options granted by the Company. The
guarantee is limited to a total aggregate principal amount
of loans of $3,000,000.
<PAGE>
The Company has Deferred Compensation Agreements with
certain executive officers, including Messrs. Lestina, Ranus
and Sullivan.  The Deferred Compensation Agreements provide
generally that upon the occurrence of a change in control of
the Company, the Company shall pay to the employee deferred
compensation equal to the sum of the employee's then current
annual salary plus any bonus which may have been paid to the
employee within the fiscal year of the Company preceding the
change in control plus any other deferred compensation which
may accrue to the employee for the fiscal year of the
Company preceding the change in control under any deferred
compensation plan or agreement plus the value of any health
or life insurance benefits.  The deferred compensation
amount must be paid in a single payment six months following
the date of occurrence of the change in control or, if
employee should be terminated following the change in
control, within thirty days of the date of such termination,
whichever occurs earlier.

Roundy's has a severance and non-competition agreement with
Gerald F. Lestina.  This agreement continues in effect until
October 10, 2007.  Upon Roundy's termination of Mr.
Lestina's employment (other than for "good cause" as defined
in the agreement), or Mr. Lestina's termination of his
employment (for "good reason" as defined in the agreement),
Roundy's will pay Mr. Lestina pro rata over the non-compete
period, an "applicable benefit."  The "applicable benefit"
shall mean (i) if termination occurs prior to June 1, 1996,
24 times the "monthly benefit amount," and (ii) if
termination occurs on or after June 1, 1996, the "monthly
benefit amount" times the greater of (A) the number of
months remaining between the termination date and June 1,
1998, and (B) twelve (12).  

The "monthly benefit amount" means the sum of: (i)
1/12 of the amount of Mr. Lestina's current salary; (ii)
1/12 of the amount of Mr. Lestina's bonus paid or payable;
and the fair value of any health and/or life insurance
benefits, on a monthly basis, to which Mr. Lestina is
entitled.  If Mr. Lestina ceases to be employed by Roundy's
(including by reason of his death) at any time after
attaining age 55 and while he is then an officer and a
director of Roundy's (unless employment is terminated for
"good cause"), Roundy's will provide coverage for Mr.
Lestina and his spouse under the employee health, medical
and life insurance plans maintained by Roundy's for its
executive personnel, until, in addition to other parameters,
Mr. Lestina attains age 65. For a period of one year following 
the termination of employment of Mr. Lestina, which occurs 
under circumstances giving rise to Roundy's obligation to pay 
the severance benefit under this agreement, Mr. Lestina agrees 
not to compete with Roundy's in the states of Wisconsin, 
Michigan, Illinois, Indiana and Ohio, plus to the extent not 
included in those states, the area encompassed within a radius 
of 400 miles of any warehouse or distribution facility operated 
by Roundy's, or any affiliate of Roundy's, as of the termination 
date.
<PAGE>
Effective November 1, 1991, the Board of Directors adopted
the 1991 Stock Incentive Plan (the "Plan") under which up to
75,000 shares of Class B Common Stock may be issued pursuant
to the exercise of stock options.  The Plan also authorizes
the grant of up to 25,000 stock appreciation rights
("SARs").  Options and SARs may be granted to senior
executives and key employees of the Company by the Executive
Compensation Committee of the Board of Directors.  No
options or SARs may be granted under the Plan after November
30, 2001.  Options granted become exercisable based on a
vesting schedule which ranges from 20% at the date of grant
to 100% eight years from the date of grant.  SAR holders are
entitled, upon exercise of a SAR, to receive cash in an
amount equal to the excess of the book value per share of
the Company's common stock as of the last day of the
Company's fiscal year immediately preceding the date the SAR
is exercised over the base price of the SAR.  SARs granted
become exercisable based on the vesting rate which ranges
from 20% on the last day of the fiscal year of the grant to
100% eight years from the last day of the fiscal year of the
grant.  In the event of a change in control of the Company,
all options and SARs previously granted and not exercised,
become exercisable.

The following tables provide information on the Named
Executive Officers' option and SAR grants in 1995, option
and SAR exercises in 1995 and the value of unexercised
options at December 30, 1995.

                OPTION AND SAR GRANTS IN 1995                   Potential
                                                                Realizable
                               % of                             Value at
                   Number of   Total                            Assumed Annual
                   Securities  Options/   Exer-                Rates of Stock
                   Underlying  SARs       cise or              Price Appreci-
                   (A)Options  Granted to Base                 ation for
                   (B)SARs     Employees  Price    Expiration  Option Terms
         Name      Granted(1)  in 1995(2) ($/Share)    Date    5%($)    10%($)
- ------------------------------------------------------------------------------
Gerald F. Lestina  (A) 6,000     63.2     77.40    11/30/2005 292,080  740,160
                   (B)  -         -         -          -          -        -

Ralph D. Beketic   (A) 1,500     15.8     77.40    11/30/2005  73,020  185,040
                   (B)   500     11.1     77.40    11/30/2005  24,340   61,680

Marion H. Sullivan (A)  -         -         -          -         -        -
                   (B)   500     11.1     77.40    11/30/2005  24,340   61,680
                                                     
Thomas A. Loggia   (A) 1,500     15.8     77.40    11/30/2005  73,020  185,040
                   (B) 2,500     55.6     77.40    11/30/2005 121,700  308,400
                                                    
 (1) These options become exercisable in accordance with the vesting   
     schedule under the plan.
 (2) Roundy's granted options representing 9,500 shares and 4,500
     freestanding SARs to employees in 1995.
<PAGE>
           Aggregated Option/SAR Exercises in 1995
               and 1995 Year-End Option Values


                                                           Value of ($)
                                        Number of          of Unexercised
                                        Unexercised        In-the-Money
                   Shares               (A)Options         (A)Options
                   Acquired             (B)SARs            Money(B)SARs
                   on Exercise          at 12/30/95        at 12/30/95
                   (A)Options  Value($) Exercisable/       Exercisable/
         Name      (B)SARs     Realized Unexercisable      Unexercisable
- ----------------------------------------------------------------------------
Gerald F. Lestina  (A)  -         -     13,500 / 4,000     321,948 / 31,002
                   (B)  -         -            -                   -

Robert D. Ranus    (A)  -         -     10,500 /   -       286,400 /     -
                   (B)  -         -            -                   -

Ralph D. Beketic   (A)  -         -        750 / 1,250      10,475 / 14,350
                   (B)  -         -        816 / 1,184      15,907 / 21,219

Marion H. Sullivan (A)  -         -        850 /   650      25,830 / 19,420
                   (B)  -         -      1,216 / 1,284      31,127 / 28,024

Thomas A. Loggia   (A)  -         -        500 / 1,000       3,875 /  7,750
                   (B)  -         -        833 / 1,667       6,458 / 12,917



Benefits under the Roundy's, Inc. Retirement Plan are, in
general, an amount equal to 50% of average compensation
minus 50% of the participant's primary Social Security
benefit; provided, however, that if the employee has fewer
than 25 years of credited service, the monthly amount so
determined is multiplied by a fraction, the numerator of
which is the years of credited service and the denominator
of which is 25.  In addition, if credited service is greater
than 25 years, the benefit is increased by 1% of average
compensation for each year of credited service in excess of
25 years to a maximum of 10 additional years.

The following table sets forth the estimated annual pensions
(before deduction of the Social Security offset described
below) which persons in specified categories would receive
if they had retired on December 30, 1995, at the age of 65:
<PAGE>
Average Annual
Compensation
During Last                   Annual Pension After Specified
Five Completed                   Years of Credited
Service
Calendar Years   15 Years   20 Years   25 Years   30 Years  35 Years
- --------------------------------------------------------------------
$100,000         $20,000    $40,000    $50,000    $55,000   $60,000   
 125,000          37,500     50,000     62,500     68,800    75,000
 150,000          43,700     58,200     72,800     80,100    87,300
 175,000          47,300     63,100     79,000     87,100    95,100
 200,000          53,200     71,300     89,400     99,100   108,700
 225,000          59,100     79,500     99,900    111,200   120,000
 250,000          63,000     84,900    106,800    119,200   120,000
 300,000          63,000     84,900    106,800    119,200   120,000
 400,000          63,000     84,900    106,800    120,000   120,000
 450,000          63,000     84,900    115,100    120,000   120,000
 500,000          63,000     92,400    120,000    120,000   120,000


All of the Named Executive Officers are covered by the
Roundy's, Inc. Retirement Plan.  Their average annual
compensation would be the combined amount listed under
Salary and Bonus shown in the Summary Compensation Table.
The estimated credited years of service for each of the
Named Executive Officers is as follows:  Mr. Lestina:  26
years, Mr. Ranus:  10 years, Mr. Beketic:  5 years, Mr.
Sullivan:  8 years and Mr. Loggia:  2 years.

Directors who are employees of Roundy's receive no fees for
serving as Directors.  Customer-directors each received $500
per meeting during 1995; outside Directors each received
$12,500, prorated on an annual basis, plus $500 per Board of
Directors meeting plus $250 per committee meeting not held
the same day as a Board of Directors meeting for their
services during 1995.
<PAGE>
ITEM 12. Security Ownership of Certain Beneficial Owners and Management.

Roundy's is authorized by its Articles of Incorporation to
issue 60,000 shares of Class A Common, $1.25 par value, and
2,400,000 shares of Class B Common, $1.25 par value.  On
December 30, 1995, 13,400 shares of Class A Common and
1,121,399 shares of Class B Common were outstanding.

Roundy's has a Voting Trust (the "Trust") which was
established in August, 1971 (was amended and restated in
1983 and was further amended in 1986 and 1995), as the
successor to an initial voting trust created at the time of
the organization of Roundy's.  The Trust has an indefinite
term, although it may be terminated upon the vote of the
Voting Trust Certificate Holders as provided therein.  The
main purpose for the establishment of the Trust, and its
predecessor, was to insure the stability of management
necessary to obtain long-term warehouse and other financing.
On December 30, 1995, all of the outstanding shares of
Roundy's Class A Common held by current stockholder-
customers were on deposit in the Trust.  The Voting Trust
Agreement authorizes the Trustees to vote all shares
deposited in the Trust, in their discretion, for the
election of all but four of the Directors (there are
currently ten Directors).  On other matters submitted to a
vote of stockholders (including the election of one Director
each year), the Trustees are required to vote the shares
deposited in the Trust as a block as directed by a vote of a
majority of the holders of outstanding Voting Trust
Certificates (with each share of Class A Common in the Trust
entitling the depositor thereof to one vote).

The Trustees of the Trust currently are Robert S. Gold,
Edward G. Kitz, Gerald F. Lestina, Gary R. Sarner, Robert R.
Spitzer, Duane G. Tate and David A. Ulrich.  Mr. Lestina is
President and Chief Executive Officer of Roundy's, Inc., and
is a member of Roundy's Board of Directors.  Mr. Kitz is
Vice President, Secretary and Treasurer of Roundy's, Inc.
Mr. Gold is President and Stockholder of B. & H. Gold
Corporation, a stockholder-customer of Roundy's.  Mr. Sarner
is President and Chief Executive Officer of Wiscold, Inc.
(see Item 13.).  Mr. Tate is President and Stockholder of
Tate Foods, Inc.,  a stockholder-customer of Roundy's.  Mr.
Ulrich is President and Stockholder of Mega Marts, Inc., a
stockholder-customer of Roundy's.  In the event of the
death, resignation, incapacity or inability of any of the
Trustees, a successor Trustee may be named by a majority of
the remaining Trustees.

Vacancies need not be filled, except that there must be at
least three Trustees acting as such at all times, and one
Trustee must always be a stockholder-customer (or a
principal of an entity which is a stockholder-customer) of
Roundy's.
<PAGE>
Woodman's Food Market, Inc. (2919 North Lexington,
Janesville, Wisconsin 53545) is the record owner of 101,458
shares (or 9.05%) of the Roundy's Class B Common outstanding
on December 30, 1995.  Voting and investment power over the
shares owned by Woodman's Food Market, Inc. is solely held
by its owner, Willard R. Woodman, Jr.  McAdams, Inc. (36933
West Plank Road, Oconomowoc, Wisconsin 53066) is owner of
64,994 shares (or 5.80%) of the Roundy's Class B Common
outstanding on December 30, 1995.  Voting and investment
power over the shares owned by McAdams, Inc. is solely held
by its owner, John A. McAdams.  Mega Marts, Inc. (6312 South
27th Street, Oak Creek, Wisconsin 53154) is owner of 1,300
shares (or 9.70%) of the Roundy's Class A Common Stock and
79,411 shares (or 7.08%) of the Roundy's Class B Common
Stock outstanding on December 30, 1995.  Voting and
investment power over the shares owned by Mega Marts, Inc.
is solely held by its owner, David A. Ulrich.  Except as set
forth above or in the table below, no other person (or group
who, directly or indirectly, through any relationship, has
or shares the power to vote, or to direct the voting) owns
of record or is known by Roundy's to own beneficially more
than 5% of the outstanding Roundy's Class A Common Stock or
Roundy's Class B Common Stock.  Except for Mega Marts, Inc.
mentioned above, no other person owns of record or is known
by Roundy's to own beneficially more than 5% of the Voting
Trust Certificates issued by the Trustees of the Roundy's
Voting Trust with respect to shares of Roundy's Class A
Common Stock deposited with the Trustees.

The following table sets forth the beneficial ownership of
equity securities of Roundy's by each Director at December
30, 1995, together with the beneficial ownership of equity
securities by all Directors and Officers as a group:
                                         Beneficial        Percent
Title of Class    Beneficial Owner      Ownership(1)      of Class
- --------------   ------------------    -----------------  --------
Class B Common   Gerald F. Lestina     16,606 shares (2)      1.46%
Class B Common   Robert D. Ranus       14,825 shares (3)      1.31%
Class B Common   George C. Kaiser       3,000 shares (4)      0.27%
Class B Common   Robert E. Bartels      4,249 shares (5)      0.38%
Class A Common   Lloyd E. Coppersmith     500 shares (6)      3.73%
Class B Common   Lloyd E. Coppersmith  14,705 shares (6)      1.31%
Class A Common   Gary N. Gundlach         500 shares (7)      3.73%
Class B Common   Gary N. Gundlach      16,735 shares (7)      1.49%
Class A Common   Charles R. Bonson        100 shares (8)      0.75%
Class B Common   Charles R. Bonson     18,702 shares (8)      1.67%
Class B Common   Brenton H. Rupple        300 shares          0.03%
Class A Common   Patrick D. McAdams       600 shares (9)      4.48%
Class B Common   Patrick D. McAdams    64,994 shares (9)      5.80%

Class A Common   All Directors and
                 Officers as a Group
                 (4 persons, including
                 the above)             1,700 shares         12.69%

Class B Common   All Directors and
                 Officers as a Group
                 (19 persons, including
                 the above)           166,332 shares (10)    14.43%
<PAGE>
(1)  Direct ownership except as otherwise noted, and except
     that all shares of Class A Common Stock shown in the
     table are owned of record by the Trustees of the
     Roundy's, Inc. Voting Trust.
(2)  Includes options for 13,500 shares that are currently
     exercisable but does not include options for an
     additional 4,000 shares that have been granted.
(3)  Includes options for 10,500 shares that are currently
     exercisable.
(4)  Relates to shares owned by First Wisconsin Trust
     Company as Trustee of George Kaiser Profit Sharing
     Plan.
(5)  Includes 3,949 shares owned by Martin's Super Markets,
     Inc., of which Mr. Bartels is President and
     shareholder.
(6)  Relates to shares owned by Ron & Lloyd's, Inc. of which
     Mr. Coppersmith is the President and shareholder.
(7)  Relates to shares owned by Gary N. Gundlach, as sole
     proprietor and of G.E.M., Inc. of which Mr. Gundlach is
     principal shareholder.
(8)  Relates to shares owned by Bonson's Foods, Inc. of
     which Mr. Bonson is principal shareholder.
(9)  Relates to shares owned by McAdams, Inc. of which Mr.
     McAdams is General Manager and Treasurer.
(10) Includes options for 31,316 shares that are currently
     exercisable but does not include options for an
     additional 11,684 shares that have been granted.

<PAGE>
ITEM 13. Certain Relationships and Related Transactions.

Messrs. McAdams, Bonson, Coppersmith, Bartels and Gundlach,
directors of Roundy's, and Messrs. Tate, Ulrich and Gold,
Trustees of the Voting Trust, each own and/or operate retail
food stores which purchase merchandise from the Company as a
supplier in the ordinary course of business.  Retail food
stores owned by directors or Retailer Trustees purchase from
the Company on the same basis and conditions as all other
stockholder-customers of Roundy's.  During the last three
years, the aggregate amount of purchases from the Company
for each of the foregoing were as follows:

                         1995            1994             1993

David A. Ulrich      $219,310,000   $196,627,000      $169,194,000
Robert S. Gold         46,770,000     44,090,000        39,500,000
Gary N. Gundlach       39,253,000     31,960,000        28,110,000
Duane G. Tate          14,593,000     15,493,000        18,334,000
Patrick D. McAdams     63,598,000     64,185,000        62,838,000
Charles R. Bonson       7,094,000      6,644,000         5,580,000
Lloyd E. Coppersmith   21,499,000     20,808,000        20,203,000
Robert E. Bartels      81,542,000     77,898,000        65,988,000

Woodman's Food Market, Inc., owner of 9.05% of Roundy's
Class B Common Stock, had aggregate purchases from Roundy's
of $58,484,000, $53,981,000, and $52,085,000 for 1995, 1994
and 1993, respectively.

Ron & Lloyd's, Inc. agreed to sublease land and buildings
from the Company for a period of 18 years at one store site,
for an aggregate annual rental of approximately $455,000.

Gary N. Gundlach and G.E.M., Inc. have agreed to sublease
land and buildings from the Company for periods of one to 19
years at five store sites, for an aggregate annual rental of
approximately $951,000.

Tate Foods, Inc. agreed to sublease land and buildings from
the Company for periods of two to 15 years at two store
sites, for an aggregate annual rental of approximately
$275,000.

McAdams, Inc. agreed to sublease land and buildings from the
Company for periods of six to 15 years at three store sites,
for an aggregate annual rental of approximately $624,000.

Mega Marts, Inc. agreed to sublease land and buildings from
the Company for periods of four to 19 years at eleven store
sites, for an aggregate annual rental of approximately
$3,792,000.

In April, 1993, Tate Foods, Inc. issued promissory notes to
Roundy's, Inc. in the amount of $40,000.  The amount
outstanding as of February 24, 1996 was $2,400.

The Company has guaranteed $347,400 of notes which mature in
December of 1997 for Tate Foods, Inc., of which Duane G.
Tate is President and stockholder.
<PAGE>
B. & H. Gold Corporation, Gold's Market, Inc., and Gold's,
Inc. have agreed to sublease land and buildings from the
Company for periods of ten to 23 years at three store sites,
for an aggregate annual rental of approximately $1,149,000.

The Company has made payments in fiscal 1995 aggregating
$1,299,800 for handling, order selecting and storage of
frozen food, meat and ice cream to Wiscold, Inc., of which
Mr. Sarner is President and Chief Executive Officer.
<PAGE>
                           PART IV

ITEM 14. Exhibits, Financial Statement Schedules and Reports
         on Form 8-K.

(a)(1)    Financial Statements

The following consolidated financial statements of the
Company are incorporated by reference from its Annual Report
to Stockholders for the year ended December 30, 1995, filed
as an exhibit hereto:

     Independent Auditors' Report
     Statements of Consolidated Earnings for each of the three years    
          in the period ended December 30, 1995
     Consolidated Balance Sheets at December 30, 1995 and
          December 31, 1994
     Statements of Consolidated Stockholders' Equity for each of             
          the three years in the period ended December 30, 1995
     Statements of Consolidated Cash Flows for each of the three               
          years in the period ended December 30, 1995
     Notes to Financial Statements

(a)(2)    Financial Statement Schedules as of December 30, 1995
                                                            Page
                                                            ----
          Independent Auditors' Report....................... 24

          Schedule VIII - Valuation and qualifying accounts.. 25

All other schedules are omitted because they are not
applicable or the required information is shown in the
financial statements or the notes thereto.

(a)(3)    Exhibits

3.1   Articles of Incorporation of the Registrant, as
      amended, incorporated herein by reference to Exhibit
      4.1 of Registrant's Registration Statement on Form S-
      2 (File No. 2-94485) dated December 5, 1984.
3.2   By-Laws of the Company as amended December 9, 1986,
      incorporated herein by reference to Exhibit 3.2 of
      Registrant's Annual Report on Form 10-K for fiscal
      year ended January 3, 1987, filed with the Commission
      on April 3, 1987, Commission File No. 2-66296.
3.3   1988-1 By-Law Amendments, incorporated herein by
      reference to Exhibit 3.3 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      2, 1988, filed with the Commission on April 1, 1988,
      Commission File No. 2-66296.
3.4   Amendment of By-Law Section 5.01, incorporated herein
      by reference to Exhibit 3.4 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended
      December 30, 1989, filed with the Commission on March
      30, 1990, Commission File No. 2-66296.
3.5   Amendment of By-Law Section 7.10, 7.11 and 7.12,
      incorporated herein by reference to Exhibit 3.5 of
      Registrant's Annual Report on Form 10-K for the
      fiscal year ended December 29, 1990, filed with the
      Commission on March 28, 1991, Commission File No. 2-66296.
<PAGE>
3.6   Amendment to By-Laws Relating to Number of Directors,
      adopted April 12, 1995, incorporated herein by
      reference to Exhibit 3.6 of Registrant's Registration
      Statement on Form S-2 (File No. 33-57505), dated May 1, 1995.
4.1   Credit Agreement dated March 6, 1989, between
      Roundy's, Inc. and The Chase Manhattan Bank, N.A. (as
      agent), incorporated herein by reference to Exhibit
      4.3 of Registrant's Annual Report on Form 10-K for
      the fiscal year ended December 31, 1988, filed with
      the Commission on March 31, 1989, Commission File No.
      2-66296.
4.2   Amendment No. 1 dated April 13, 1990 to the Credit
      Agreement dated March 6, 1989, between Roundy's, Inc.
      and The Chase Manhattan Bank, N.A. (as agent),
      incorporated herein by reference to Exhibit 4.5 of
      Registrant's Registration Statement on Form S-2 (File
      No. 2-66296), dated April 27, 1990.
4.3   Policy Relating to Redemption of Stock by Inactive
      Customer Shareholders and Former Employees,
      incorporated herein by reference to Exhibit 4.5 of
      Registrant's Registration Statement on Form S-2 (File
      No. 33-57505) filed with the Commission on January
      30, 1995 (included as Exhibit D to the prospectus
      which forms a part of the Registration Statement).
4.4   Amendment No. 2 dated October 9, 1991 (effective
      October 24, 1991) to the Credit Agreement dated March
      6, 1989, between Roundy's, Inc. and The Chase
      Manhattan Bank, N.A. (as agent), incorporated herein
      by reference to Exhibit 4.7 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended
      December 28, 1991, filed with the Commission on March
      26, 1992, Commission File No. 2-66296.
4.5   Amendment No. 3 dated December 9, 1991 (effective
      December 30, 1991) to the Credit Agreement dated
      March 6, 1989, between Roundy's, Inc. and The Chase
      Manhattan Bank, N.A. (as agent), incorporated herein
      by reference to Exhibit 4.8 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended
      December 28, 1991, filed with the Commission on March
      26, 1992, Commission File No. 2-66296.
4.6   Note Agreement dated December 15, 1991 (effective
      December 30, 1991), between Roundy's, Inc. and
      Massachusetts Mutual Life Insurance Company and
      United of Omaha Life Insurance Company, incorporated
      herein by reference to Exhibit 4.9 of Registrant's
      Annual Report on Form 10-K for the fiscal year ended
      December 28, 1991, filed with the Commission on March
      26, 1992, Commission File No. 2-66296.
4.7   Amendment No. 4 dated December 14, 1992 (effective
      December 15, 1992) to the Credit Agreement dated
      March 6, 1989, between Roundy's, Inc. and The Chase
      Manhattan Bank, N.A. (as agent), incorporated herein
      by reference to Exhibit 4.10 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      2, 1993, filed with the Commission on March 30, 1993,
      Commission File No. 2-66296.
<PAGE>
4.8   Note Agreement dated December 15, 1992 between
      Roundy's, Inc. and Connecticut Mutual Life Insurance
      Company, The Ohio National Life Insurance Company,
      Provident Mutual Life Insurance Company of
      Philadelphia, Provident mutual Life and Annuity
      Company of America, Guarantee Mutual Life Company,
      Woodmen Accident and Life Company and United of Omaha
      Life Insurance Company, incorporated herein by
      reference to Exhibit 4.11 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      2, 1993, filed with the Commission on March 30, 1993,
      Commission File No. 2-66296.
4.9   Policies relating to Roundy's Issuance and Sales and
      Redemptions/Repurchases of its Stock, incorporated
      herein by reference to Exhibit 4.11 of Registrant's
      Registration Statement on Form S-2 (File No. 33-
      57505) filed with the Commission on January 30, 1995
      (included as Exhibit E to the prospectus which forms
      a part of the Registration Statement).
4.10  Amendment No. 5 dated December 15, 1993 (effective
      December 13, 1993) to the Credit Agreement dated
      March 6, 1989, between Roundy's, Inc. and The Chase
      Manhattan Bank, N.A. (as agent), incorporated herein
      by reference to Exhibit 4.13 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      1, 1994, filed with the Commission on March 31, 1994,
      Commission File No. 2-66296.
4.11  Note Agreement dated December 22, 1993 (effective
      December 22, 1993), between Roundy's, Inc. and The
      Variable Annuity Life Insurance Company, The Life
      Insurance Company of Virginia, Phoenix Home Life
      Mutual Insurance Company, Phoenix American Life
      Insurance Company, Washington National Insurance
      Company, and TMG Life Insurance Company, incorporated
      herein by reference to Exhibit 4.14 of Registrant's
      Annual Report on Form 10-K for the fiscal year ended
      January 1, 1994, filed with the Commission on March
      31, 1994, Commission File No. 2-66296.
4.12  Form of Subscription Agreement, incorporated by
      reference to Exhibit 4.14 of Registrant's
      Registration Statement on Form S-2 (File No. 33-
      57505) filed with the Commission on January 30, 1995
      (included as Exhibit A to the prospectus which forms
      a part of the Registration Statement).
4.13  Form of Buying Deposit Agreement, incorporated by
      reference to Exhibit 4.15 of Registrant's
      Registration Statement on Form S-2 (File No. 33-
      57505) filed with the Commission on January 30, 1995
      (included as Exhibit B to the prospectus which forms
      a part of the Registration Statement).
4.14  Article V of Registrant's By-Laws "Fiscal Year
      Accounting and Patronage Rebates," as amended on
      December 12, 1989, incorporated by reference to
      Exhibit 4.16 of Registrant's Registration Statement
      on Form S-2 (File No. 33-57505) filed with the
      Commission on January 30, 1995 (included as Exhibit C
      to the prospectus which forms a part of the
      Registration Statement).
<PAGE>
9     Amended and Restated Voting Trust Agreement dated
      September 16, 1983, incorporated herein by reference
      to Exhibit 9 of Registrant's Annual Report on Form 10-K 
      for the year ended December 31, 1983, filed with
      the Commission on March 30, 1984, Commission File No.
      2-66296.
9(a)  Amendments No. 1 and 2, dated April 8, 1986 to
      Amended and Restated Voting Trust Agreement,
      incorporated herein by reference to Exhibit 9(a) of
      Registrant's Registration Statement on Form S-2 (File
      No. 2-66296), dated April 29, 1986.
9(b)  Amendment No. 1987-1 to Amended and Restated Voting
      Trust Agreement, incorporated herein by reference to
      Exhibit 9(b) of Registrant's Registration Statement
      on Form S-2 (File No. 2-66296), dated April 29, 1987.
9(c)  Amendment 1995-1 to the Roundy's, Inc. Voting Trust
      Agreement, incorporated herein by reference to
      Exhibit 9(c) of Registrant's Registration Statement
      on Form S-2 (File No. 33-57505), dated May 1, 1995.
10.1  Deferred Compensation Agreement plan between the
      Registrant and certain executive officers including
      Messrs. Lestina, Ranus and Sullivan, incorporated
      herein by reference to Exhibit 10.4 of Registrant's
      Annual Report on Form 10-K for the fiscal year ended
      December 30, 1989 filed with the Commission on March
      30, 1990, Commission File No. 2-66296.
10.2  Directors and Officers Liability and Corporation
      Reimbursement Policy issued by American Casualty
      Company of Reading, Pennsylvania (CNA Insurance
      Companies) as of June 13, 1986, incorporated herein
      by reference to Exhibit 10.3 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      3, 1987, filed with the Commission on April 3, 1987,
      Commission File No. 2-66296.
10.2(a) Declarations page for renewal through November 1,
      1996 of Directors and Officers Liability and
      Corporation Reimbursement Policy.
10.3  1991 Stock Incentive Plan, revised February 9, 1993,
      incorporated herein by reference to Exhibit 10.6 of
      Registrant's Annual Report on Form 10-K for the
      fiscal year ended January 2, 1993, filed with the
      Commission on March 30, 1993, Commission File No. 2-
      66296.
10.4  Severance and Non-Competition Agreement between the
      Registrant and Gerald F. Lestina.
13.   1995 Annual Report to Stockholders of Roundy's, Inc.
21.   Subsidiaries of Roundy's, Inc.
27.   Financial Data Schedule.
(b)   Reports on Form 8-K.
      There were no reports on Form 8-K filed during the
      last quarter of 1995.


<PAGE>
INDEPENDENT AUDITORS' REPORT



To the Stockholders and Directors of Roundy's, Inc.:

We have audited the consolidated financial statements of
Roundy's, Inc. and its subsidiaries as of December 30, 1995
and December 31, 1994, and for each of the three years in
the period ended December 30, 1995, and have issued our
report thereon dated February 23, 1996; such financial
statements and reports are included in your 1995 Annual
Report to Stockholders and are incorporated herein by
reference.  Our audits also included the financial statement
schedule of Roundy's, Inc., listed in Item 14.  This
financial statement schedule is the responsibility of the
Company's management.  Our responsibility is to express an
opinion based on our audits.  In our opinion, such financial
statement schedule, when considered in relation to the basic
financial statements taken as a whole, presents fairly in
all material respects the information set forth therein.

DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
February 23, 1996
<PAGE>
<TABLE>
                                                                                 SCHEDULE VIII
                                         ROUNDY'S, INC. AND SUBSIDIARIES
                              
                                       VALUATION AND QUALIFYING ACCOUNTS
<CAPTION>
_______________________________________________________________________________________________

                                 COLUMN         COLUMN        COLUMN     COLUMN       COLUMN
                                   A              B             C          D            E
_______________________________________________________________________________________________

                                                    ADDITIONS
                                                    ---------
                                                 (1)           (2)
                                Balance at      Charged       Charged                 Balance
                                 Beginning     to Costs      to Other                 at End
Description                      of Period     & Expenses    Accounts Deductions(A) of Period
- -----------------------------------------------------------------------------------------------
<S>                              <C>           <C>           <C>      <C>           <C>
YEAR ENDED December 30, 1995:
     Allowance for Losses:
     Current receivables ........$11,000,400   $2,146,500              $4,715,600   $ 8,431,300
     Notes receivable, long-term     916,000    3,725,000                  -          4,641,000

YEAR ENDED December 31, 1994:
     Allowance for Losses:
     Current receivables ........$ 8,766,500   $9,166,600              $6,932,700   $11,000,400
     Notes receivable, long-term   1,483,000       -                      567,000       916,000

YEAR ENDED January 1, 1994:
     Allowance for Losses:
     Current receivables ........$ 7,578,200   $6,738,600              $5,550,300   $ 8,766,500
     Notes receivable, long-term   1,483,000       -                       -          1,483,000


<FN>
(A)  Amounts in Column D represent charges made for the purpose the allowance was provided.
</TABLE>
<PAGE>                              
                           
                         SIGNATURES
                              
                              
Pursuant to the requirements of Section 13 or 15 (d) of the
Securities Exchange Act of 1934, Roundy's, Inc. has duly
caused this report to be signed on its behalf of the
undersigned, thereunto duly authorized.

                                        ROUNDY'S, INC.


GERALD F. LESTINA                       ROBERT D. RANUS
________________________                --------------------
By: Gerald F. Lestina                   By: Robert D. Ranus
(Principal Executive Officer)           (Principal Financial
                                        Officer and Principal
                                        Accounting Officer)

Date: March 28, 1996

Pursuant to the requirements of the Securities Exchange Act
of 1934, this report has been signed below by the following
persons (constituting a majority of the Board of Directors)
on behalf of the Registrant and in the capacities and on the
dates indicated:


GERALD F. LESTINA                       PATRICK D. MCADAMS
________________________                --------------------
Gerald F. Lestina                       Patrick D. McAdams
March 28, 1996                          March 28, 1996
(Director)                              (Director)


GEORGE C. KAISER                        ROBERT D. RANUS
________________________                --------------------
George C. Kaiser                        Robert D. Ranus
March 28, 1996                          March 28, 1996
(Director)                              (Director)


BRENTON H. RUPPLE                       GARY N. GUNDLACH
________________________                -------------------
Brenton H. Rupple                       Gary N. Gundlach
March 28, 1996                          March 28, 1996
(Director)                              (Director)

CHARLES R. BONSON                       ROBERT E. BARTELS
________________________                -------------------
Charles R. Bonson                       Robert E. Bartels
March 28, 1996                          March 28, 1996
(Director)                              (Director)


LLOYD E. COPPERSMITH                    HENRY KARBINER, JR.
________________________                -------------------
Lloyd E. Coppersmith                    Henry Karbiner, Jr.
March 28, 1996                          March 28, 1996
(Director)                              (Director)
<PAGE>

                              
               SUPPLEMENTAL INFORMATION TO BE
                FURNISHED WITH REPORTS FILED
                  PURSUANT TO SECTION 15(d)
                  OF THE ACT BY REGISTRANTS
            WHICH HAVE NOT REGISTERED SECURITIES
              PURSUANT TO SECTION 12 OF THE ACT
                              
                              
                              
Registrant's annual report to securityholders for the year
ended December 30, 1995 is incorporated by reference in this report.

Registrant does not furnish proxy soliciting material to its
securityholders.






<PAGE>
                      INDEX TO EXHIBITS




Exhibit                  Description

3.1   Articles of Incorporation of the Registrant, as
      amended, incorporated herein by reference to Exhibit
      4.1 of Registrant's Registration Statement on Form S-
      2 (File No. 2-94485) dated December 5, 1984.
3.2   By-Laws of the Company as amended December 9, 1986,
      incorporated herein by reference to Exhibit 3.2 of
      Registrant's Annual Report on Form 10-K for fiscal
      year ended January 3, 1987, filed with the Commission
      on April 3, 1987, Commission File No. 2-66296.
3.3   1988-1 By-Law Amendments, incorporated herein by
      reference to Exhibit 3.3 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      2, 1988, filed with the Commission on April 1, 1988,
      Commission File No. 2-66296.
3.4   Amendment of By-Law Section 5.01, incorporated herein
      by reference to Exhibit 3.4 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended
      December 30, 1989, filed with the Commission on March
      30, 1990, Commission File No. 2-66296.
3.5   Amendment of By-Law Section 7.10, 7.11 and 7.12,
      incorporated herein by reference to Exhibit 3.5 of
      Registrant's Annual Report on Form 10-K for the
      fiscal year ended December 29, 1990, filed with the
      Commission on March 28, 1991, Commission File No. 2-
      66296.
3.6   Amendment to By-Laws Relating to Number of Directors,
      adopted April 12, 1995, incorporated herein by
      reference to Exhibit 3.6 of Registrant's Registration
      Statement on Form S-2 (File No. 33-57505), dated May
      1, 1995.
4.1   Credit Agreement dated March 6, 1989, between
      Roundy's, Inc. and The Chase Manhattan Bank, N.A. (as
      agent), incorporated herein by reference to Exhibit
      4.3 of Registrant's Annual Report on Form 10-K for
      the fiscal year ended December 31, 1988, filed with
      the Commission on March 31, 1989, Commission File No.
      2-66296.
4.2   Amendment No. 1 dated April 13, 1990 to the Credit
      Agreement dated March 6, 1989, between Roundy's, Inc.
      and The Chase Manhattan Bank, N.A. (as agent),
      incorporated herein by reference to Exhibit 4.5 of
      Registrant's Registration Statement on Form S-2 (File
      No. 2-66296), dated April 27, 1990.
4.3   Policy Relating to Redemption of Stock by Inactive
      Customer Shareholders and Former Employees,
      incorporated herein by reference to Exhibit 4.5 of
      Registrant's Registration Statement on Form S-2 (File
      No. 33-57505) filed with the Commission on January
      30, 1995 (included as Exhibit D to the prospectus
      which forms a part of the Registration Statement).
<PAGE>
4.4   Amendment No. 2 dated October 9, 1991 (effective
      October 24, 1991) to the Credit Agreement dated March
      6, 1989, between Roundy's, Inc. and The Chase
      Manhattan Bank, N.A. (as agent), incorporated herein
      by reference to Exhibit 4.7 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended
      December 28, 1991, filed with the Commission on March
      26, 1992, Commission File No. 2-66296.
4.5   Amendment No. 3 dated December 9, 1991 (effective
      December 30, 1991) to the Credit Agreement dated
      March 6, 1989, between Roundy's, Inc. and The Chase
      Manhattan Bank, N.A. (as agent), incorporated herein
      by reference to Exhibit 4.8 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended
      December 28, 1991, filed with the Commission on March
      26, 1992, Commission File No. 2-66296.
4.6   Note Agreement dated December 15, 1991 (effective
      December 30, 1991), between Roundy's, Inc. and
      Massachusetts Mutual Life Insurance Company and
      United of Omaha Life Insurance Company, incorporated
      herein by reference to Exhibit 4.9 of Registrant's
      Annual Report on Form 10-K for the fiscal year ended
      December 28, 1991, filed with the Commission on March
      26, 1992, Commission File No. 2-66296.
4.7   Amendment No. 4 dated December 14, 1992 (effective
      December 15, 1992) to the Credit Agreement dated
      March 6, 1989, between Roundy's, Inc. and The Chase
      Manhattan Bank, N.A. (as agent), incorporated herein
      by reference to Exhibit 4.10 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      2, 1993, filed with the Commission on March 30, 1993,
      Commission File No. 2-66296.
4.8   Note Agreement dated December 15, 1992 between
      Roundy's, Inc. and Connecticut Mutual Life Insurance
      Company, The Ohio National Life Insurance Company,
      Provident Mutual Life Insurance Company of
      Philadelphia, Providentmutual Life and Annuity
      Company of America, Guarantee Mutual Life Company,
      Woodmen Accident and Life Company and United of Omaha
      Life Insurance Company, incorporated herein by
      reference to Exhibit 4.11 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      2, 1993, filed with the Commission on March 30, 1993,
      Commission File No. 2-66296.
4.9   Policies relating to Roundy's Issuance and Sales and
      Redemptions/Repurchases of its Stock, incorporated
      herein by reference to Exhibit 4.11 of Registrant's
      Registration Statement on Form S-2 (File No. 33-
      57505) filed with the Commission on January 30, 1995
      (included as Exhibit E to the prospectus which forms
      a part of the Registration Statement).
4.10  Amendment No. 5 dated December 15, 1993 (effective
      December 13, 1993) to the Credit Agreement dated
      March 6, 1989, between Roundy's, Inc. and The Chase
      Manhattan Bank, N.A. (as agent), incorporated herein
      by reference to Exhibit 4.13 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      1, 1994, filed with the Commission on March 31, 1994,
      Commission File No. 2-66296.
<PAGE>
4.11  Note Agreement dated December 22, 1993 (effective
      December 22, 1993), between Roundy's, Inc. and The
      Variable Annuity Life Insurance Company, The Life
      Insurance Company of Virginia, Phoenix Home Life
      Mutual Insurance Company, Phoenix American Life
      Insurance Company, Washington National Insurance
      Company, and TMG Life Insurance Company, incorporated
      herein by reference to Exhibit 4.14 of Registrant's
      Annual Report on Form 10-K for the fiscal year ended
      January 1, 1994, filed with the Commission on March
      31, 1994, Commission File No. 2-66296.
4.12  Form of Subscription Agreement, incorporated by
      reference to Exhibit 4.14 of Registrant's
      Registration Statement on Form S-2 (File No. 33-
      57505) filed with the Commission on January 30, 1995
      (included as Exhibit A to the prospectus which forms
      a part of the Registration Statement).
4.13  Form of Buying Deposit Agreement, incorporated by
      reference to Exhibit 4.15 of Registrant's
      Registration Statement on Form S-2 (File No. 33-
      57505) filed with the Commission on January 30, 1995
      (included as Exhibit B to the prospectus which forms
      a part of the Registration Statement).
4.14  Article V of Registrant's By-Laws "Fiscal Year
      Accounting and Patronage Rebates," as amended on
      December 12, 1989, incorporated by reference to
      Exhibit 4.16 of Registrant's Registration Statement
      on Form S-2 (File No. 33-57505) filed with the
      Commission on January 30, 1995 (included as Exhibit C
      to the prospectus which forms a part of the
      Registration Statement).
9     Amended and Restated Voting Trust Agreement dated
      September 16, 1983, incorporated herein by reference
      to Exhibit 9 of Registrant's Annual Report on Form 10-K 
      for the year ended December 31, 1983, filed with
      the Commission on March 30, 1984, Commission File No.
      2-66296.
9(a)  Amendments No. 1 and 2, dated April 8, 1986 to
      Amended and Restated Voting Trust Agreement,
      incorporated herein by reference to Exhibit 9(a) of
      Registrant's Registration Statement on Form S-2 (File
      No. 2-66296), dated April 29, 1986.
9(b)  Amendment No. 1987-1 to Amended and Restated Voting
      Trust Agreement, incorporated herein by reference to
      Exhibit 9(b) of Registrant's Registration Statement
      on Form S-2 (File No. 2-66296), dated April 29, 1987.
9(c)  Amendment 1995-1 to the Roundy's, Inc. Voting Trust
      Agreement, incorporated herein by reference to
      Exhibit 9(c) of Registrant's Registration Statement
      on Form S-2 (File No. 33-57505), dated May 1, 1995.
10.1  Deferred Compensation Agreement plan between the
      Registrant and certain executive officers including
      Messrs. Lestina, Ranus  and Sullivan, incorporated
      herein by reference to Exhibit 10.4 of Registrant's
      Annual Report on Form 10-K for the fiscal year ended
      December 30, 1989 filed with the Commission on March
      30, 1990, Commission File No. 2-66296.
<PAGE>
10.2  Directors and Officers Liability and Corporation
      Reimbursement Policy issued by American Casualty
      Company of Reading, Pennsylvania (CNA Insurance
      Companies) as of June 13, 1986, incorporated herein
      by reference to Exhibit 10.3 of Registrant's Annual
      Report on Form 10-K for the fiscal year ended January
      3, 1987, filed with the Commission on April 3, 1987,
      Commission File No. 2-66296.
10.2(a) Declarations page for renewal through November 1,
      1996 of Directors and Officers Liability and
      Corporation Reimbursement Policy.  FILED HEREWITH.
10.3  1991 Stock Incentive Plan, revised February 9, 1993,
      incorporated herein by reference to Exhibit 10.6 of
      Registrant's Annual Report on Form 10-K for the
      fiscal year ended January 2, 1993, filed with the
      Commission on March 30, 1993, Commission File No. 2-
      66296.
10.4  Severance and Non-Competition Agreement between the
      Registrant and Gerald F. Lestina.  FILED HEREWITH.
13    1995 Annual Report to Stockholders of Roundy's, Inc.
      FILED HEREWITH.
21    Subsidiaries of Roundy's, Inc.  FILED HEREWITH.
27    Financial Data Schedule.  FILED HEREWITH.
<PAGE>



                                                        Exhibit 10.2(a)
                                                            
                                                            
                 Executive Protection Policy
                              
                              DECLARATIONS

                              EXECUTIVE PROTECTION POLICY

                              Policy Number  8132-05-32B

                              Federal Insurance Company, a stock
                              insurance company, incorporated            
                              under the laws of Indiana, herein          
                              called the Company.

Item 1.   Parent Organization:
          ROUNDY'S, INC.

          23000 ROUNDY DRIVE
          PEWAUKEE, WISCONSIN
          53072

Item 2.   Policy Period:      From 12:01 A.M. on NOVEMBER 01, 1995
                              To   12:01 A.M.    NOVEMBER 01, 1996
                              Local time at the address shown in
                              Item 1.

Item 3.   Coverage Summary
          Description
          GENERAL TERMS AND CONDITIONS
          EXECUTIVE LIABILITY AND INDEMNIFICATION

Item 4.   Termination of
          Prior Policies:

THE EXECUTIVE LIABILITY AND INDEMNIFICATION, FIDUCIARY
LIABILITY, OUTSIDE DIRECTORSHIP LIABILITY AND EMPLOYMENT
PRACTICES LIABILITY COVERAGE SECTIONS (WHICHEVER ARE
APPLICABLE) ARE ALL WRITTEN ON A CLAIMS MADE BASIS.  EXCEPT
AS OTHERWISE PROVIDED, THESE COVERAGE SECTIONS COVER ONLY
CLAIMS FIRST MADE AGAINST THE INSURED DURING THE POLICY
PERIOD.  PLEASE READ CAREFULLY.

In witness whereof, the Company issuing this policy has
caused this policy to be signed by its authorized officers,
but it shall not be valid unless also signed by a duly
authorized representative of the Company.

                  FEDERAL INSURANCE COMPANY
                              
HENRY A. GULICK                         DEAN R. OFFURE
_______________________                 ______________________
Secretary                               President


NOVEMBER 8, 1995                        JOHN S. BAIN
_______________________                 ----------------------
Date                                    Authorized
                                        Representative



                                                Exhibit 10.4
       SEVERANCE AND NON-COMPETITION AGREEMENT
                              
     AGREEMENT, entered into this 1st day of June, 1995
("Effective Date"), between ROUNDY'S, INC., a Wisconsin
corporation (the "Company"), and GERALD F. LESTINA ("Mr.
Lestina").

                          RECITALS:
                              
1.   Mr. Lestina is employed by the Company as its President
     and Chief Executive Officer, and is also a member of
     its Board of Directors.  In the course of such
     employment, Mr. Lestina has acquired and will continue
     to acquire a great deal of valuable, proprietary and
     confidential knowledge and information regarding the
     Company's business, its products and services, and its
     marketing and business development strategies, and
     other proprietary information of potential value to the
     Company's competitors.

2.   As an incentive for Mr. Lestina to continue in the
     Company's employ, and in consideration for his
     agreement not to compete with the Company following the
     termination of his employment under certain conditions,
     the Company wishes to undertake to make certain
     payments and provide certain benefits to Mr. Lestina
     upon the termination of his employment under the
     circumstances set out herein.

                         AGREEMENT:
                              
     In consideration of the premises, and the mutual
covenants and agreements contained herein, the Company and
Mr. Lestina agree as follows:

1.   Termination of Mr. Lestina's Employment by the Company
     without Good Cause or by Mr. Lestina for Good Reason.
     Upon the Company's termination of Mr. Lestina's
     employment (unless such employment is terminated for
     "Good Cause" (as that term is defined below)), or Mr.
     Lestina's termination of his employment for "Good
     Reason" (as that term is defined below), the Company
     will pay to Mr. Lestina, pro rata over the non-compete
     period, the Applicable Benefit (as that term is defined
     below) without interest.  The date upon which Mr.
     Lestina's employment with the Company ceases is
     referred to herein as the "Termination Date."

2.   Post-Retirement Insurance Benefits.  If Mr. Lestina
     ceases to be employed with the Company (including by
     reason of his death) at any time after his attaining
     age 55 and while he is then an officer and a director
     of the Company (unless his employment is terminated by
     the Company for Good Cause), the Company will continue
     to provide, during the Post Retirement Period (as
     defined below), at no cost to Mr. Lestina, coverage for
     Mr. Lestina and his spouse under the employee health,
     medical and life insurance plans maintained by the
<PAGE>     
     Company for its most senior executive personnel, in
     accordance with the terms of such plans as the same may
     exist and be in effect from time to time during the
     Post Retirement Period.  The "Post Retirement Period"
     means the period from the date of the termination of
     Mr. Lestina's employment until the earliest of (i) date
     on which he attains (or would have attained) age 65,
     (ii) the date on which he accepts other employment the
     terms of which include a health or medical insurance
     benefit reasonably comparable to that to be provided
     under this Section 2, or (iii) the date on which he
     accepts other employment in violation of, or otherwise
     breaches or violates the provisions of, Section 4
     hereof.  In the event of Mr. Lestina's death prior to
     the end of the Post Retirement Period, the benefits to
     be provided under this Section 2 will be provided to
     his spouse until the date on which Mr. Lestina would
     have attained age 65, or, if earlier, the date of his
     spouse's remarriage.

3.   Definitions.

     (a)  For purposes of this Agreement, the term "Good Cause" means   
          only (i) the wilful commission by Mr. Lestina of a material    
          act of dishonesty or moral turpitude involving the  
          Company; (ii) Mr. Lestina's conviction of a felony, or his     
          pleading guilty or nolo contendere to the same; (iii) Mr.  
          Lestina's gross negligence in the performance of his duties  
          and responsibilities as an officer of the Company; (iv) the
          wilful failure of Mr. Lestina to carry out the duties and  
          responsibilities of his office, or to follow a specific and   
          lawful directive of the Board of Directors of the Company      
          (provided such directive is consistent with his position as      
          the President and Chief Executive Officer of the Company),      
          but only if such failure continues for ten days after Mr.
          Lestina has been provided with written notice of such
          failure (which notice includes a description of the nature    
          of the failure and specifies the actions to be taken by Mr.     
          Lestina to rectify it); (v) Mr. Lestina's wilful disclosure   
          of material proprietary confidential information of the    
          Company to or for the benefit of a competitor of the      
          Company, to the extent such information was not available    
          publicly; or (vi) any intentional misrepresentation by Mr.
          Lestina to the shareholders or directors of the Company.       
          For purposes of the preceding definition, no act, failure   
          to act, or omission on the part of Mr. Lestina will be    
          deemed to have been "wilful" or "intentional" if done or    
          omitted to be done in good faith and in the reasonable     
          belief that it was in or not opposed to the best interests
          of the Company.  Any such act or omission or failure to act  
          based upon the advice of counsel for the Company will be   
          conclusively deemed to have been done or omitted to be done  
          in good faith and in the best interests of the Company.
<PAGE>
     (b)  For purposes of this Agreement, the term "Good Reason" means  
          any material diminution or adverse change (effected by the  
          Company, without Mr. Lestina's voluntary concurrence) in the      
          nature or scope of Mr. Lestina's authority, powers,   
          functions, duties or responsibilities or any other material  
          aspect of his employment, including, without limitation, Mr.
          Lestina's ceasing to hold the positions of President and  
          Chief Executive Officer of the Company, and including his  
          ceasing to be a member of the Board of Directors of the    
          Company (other than by reason of his voluntary resignation     
          from such offices or from the Board of Directors).

     (c)  For purposes of this Agreement, the term "Monthly Benefit   
          Amount" means the sum of the following:  (i) an amount equal     
          to one-twelfth of Mr. Lestina's annual base salary as    
          established and in effect as of the Termination Date; (ii)      
          one-twelfth of the amount of any bonus and/or incentive    
          compensation paid or payable to Mr. Lestina for the fiscal     
          year preceding the fiscal year of the Company in which the
          Termination Date occurs (the "Prior Year Bonus"), or, if   
          greater, the amount of such bonus and/or incentive 
          compensation for the fiscal year of the Company in which the      
          Termination Date occurs (the "Current Year Bonus"); and   
          (iii) subject to the final sentence of Section 3(d), the     
          fair value of any health and/or life insurance benefits, on      
          a monthly basis, to which Mr. Lestina is entitled or which  
          are provided or made available by the Company to him as of
          the Termination Date.  If the amount of the bonus or 
          incentive compensation described in the preceding clause    
          (ii) cannot be determined as of the date when the benefits   
          to be paid hereunder are to be paid, then the amount to be    
          paid at such time shall be determined on the basis of the     
          Prior Year Bonus, and such amount shall be adjusted, if   
          necessary, to reflect the Current Year Bonus, as soon as   
          practical after the amount of the Current Year Bonus can be
          determined.

     (d)  For purposes of this Agreement, and subject to the last      
          sentence of this Section 3(d), the term "Applicable Benefit"     
          shall mean (i) if the Termination Date occurs prior to June   
          1, 1996, 24 times the Monthly Benefit Amount, and (ii) if     
          the Termination Date occurs on or after June 1, 1996, the
          Monthly Benefit Amount times the greater of (A) the number    
          of months remaining between the Termination Date and June 1,    
          1998, and (B) twelve (12).  For purposes of the preceding     
          clause (ii)(A), in determining the number of months between     
          the Termination Date and June 1, 1998 the month in which the  
          Termination Date falls will be included and the month of  
          June 1998 will not be included.  If the benefit described in     
          Section 1 hereof becomes payable under circumstances under  
          which the benefits described in Section 2 hereof are also  
          payable, the Applicable Benefit shall be determined by    
          excluding from the Monthly Benefit Amount the amount   
          described in clause (iii) of Section 3(c) for any month 
          during which the benefit described in Section 2 is also
          payable.
<PAGE>
4.   Noncompetition.

     (a)  For a period of (1) year following the Termination Date (but      
     only if such termination occurs under circumstances giving     
     rise to the Company's obligation to pay the severance    
     benefit provided in Section 1 hereof), Mr. Lestina will not,     
     directly or indirectly, as a principal, agent, owner,
     employee, trustee, beneficiary, partner, co-venturer,
     officer, director, stockholder (other than as a stockholder    
     of less than 5% of the stock of a publicly traded     
     corporation) or in any other capacity, engage in, have an  
     interest in or become associated with any entity, firm,  
     business, activity or enterprise which is engaged in the   
     wholesale distribution of groceries and which (either  
     directly or through a subsidiary or affiliate) has a  
     warehouse or distribution facility in the "Proscribed
     Territory," as that term is defined below.  The "Proscribed    
     Territory" means (i) the area consisting of the States of    
     Wisconsin, Michigan, Illinois, Indiana and Ohio, plus (ii)   
     to the extent not included within (i), the area encompassed    
     within a radius of four hundred (400) miles of any warehouse
     or distribution facility operated by the Company or any
     affiliate of the Company as of the Termination Date.

     (b)  Mr. Lestina acknowledges and agrees that the restrictions   
     set forth in this Section 3 are founded on valuable    
     consideration and are reasonable in duration and geographic  
     area in view of the circumstances under which this Agreement     
     is entered into, and that such restrictions are necessary to
     protect the legitimate interests of the Company.  In the  
     event that any provision of this Section 3 is determined to  
     be invalid by any court of competent jurisdiction, the   
     provisions of this Section 3 shall be deemed to have been   
     amended and the parties will execute any documents and take     
     whatever action is necessary to evidence such amendment, so     
     as to eliminate or modify any such invalid provision and to
     carry out the intent of this Section 3 so to render the
     terms of this Section 3 enforceable in all respects as so   
     modified.

     (c)  Mr. Lestina acknowledges and agrees that irreparable injury  
     will result to the Company in the event Mr. Lestina breaches    
     any covenant contained in this Section 3, and that the  
     remedy at law for such breach will be inadequate.    
     Therefore, if Mr. Lestina engages in any act in violation of      
     the provisions of this Section 3, the Company shall be      
     entitled, in addition to such other remedies and damages as
     may be available to it by law or under this Agreement, to   
     injunctive or other equitable relief to enforce the  
     provisions of this Section 3.

5.   Term and Termination.  This Agreement will become effective as of 
     the Effective Date and continue in effect thereafter until October 
     10, 2007, unless sooner terminated by the mutual agreement of the 
     Company and Mr. Lestina.
<PAGE>
6.   Severability.  The provisions of this Agreement are severable.  If 
     any part of this Agreement is held to be void or unenforceable or 
     contrary to law, the Company shall have the option to either 
     terminate this Agreement in its entirety, in which case it shall 
     be entitled to the return of (or be relieved of the obligation to 
     pay) any amounts paid (or which would otherwise be payable) to Mr. 
     Lestina hereunder, or it may require that the balance of the 
     Agreement nonetheless shall remain in full force and effect.
     Notwithstanding the preceding sentence, if any court of competent 
     jurisdiction shall determine that any geographic or time restraint 
     provided in this Agreement is too broad as to the area or time 
     covered, such restraint may be reduced to whatever extent the 
     court deems reasonable and such restraint may be enforced as
     reduced.

7.   Effect on Retiree Health Benefits Policy.  Mr. Lestina
     acknowledges that the benefits provided hereunder (in particular 
     the benefits described in Section 2 hereof) are intended to be in 
     lieu of any benefits to which he may now be or hereafter become 
     entitled under the Company's existing policy relating to the 
     provision of health insurance benefits to its retired officer/
     directors, as embodied in certain resolutions adopted by the 
     Company's directors on December 10, 1980 (the "1980 Retiree 
     Medical Benefits Policy").  The Company has not and does not 
     hereby acknowledge any obligation to Mr. Lestina or any of its 
     other employees, officers or directors by reason of the existence 
     of the 1980 Retiree Medical Benefit Policy, and reserves the right
     to modify, limit, cancel or terminate that Policy at any time.

8.   Notices.  All notices under this Agreement shall be in writing and 
     any notice shall be considered to be given and received in all 
     respects on the day it is personally delivered or deposited in the 
     United States mail, first class, postage prepaid, addressed as
     follows or to such other address as may be designated by one party 
     to the other by notice duly given (provided, that written notice 
     given in any other manner shall nonetheless be effective when 
     actually received by the party entitled to receive it):


     If to the Company:  Roundy's, Inc.
                         23000 Roundy Drive
                         P.O. Box 473
                         Pewaukee, WI  53072
                         Attn:  Secretary

     If to Mr. Lestina:  Gerald F. Lestina
                         c/o Roundy's, Inc.
                         23000 Roundy Drive
                         P.O. Box 473
                         Pewaukee, WI  53072

9.   No Contract of Employment.  Nothing contained herein is intended 
     to create or constitute a contract of employment between the 
     Company and Mr. Lestina, or to impose on the Company any 
     obligation to continue the employment of Mr. Lestina or to confer 
     on Mr. Lestina any rights to such continued employment.
<PAGE>
10.  Assignment.  This Agreement may not be assigned by the Company 
     without the written consent of Mr. Lestina, except that if the 
     Company shall transfer substantially all of its business or assets 
     to another corporation or other form of business or other entity, 
     this Agreement may be assigned to such a successor and it shall be
     binding upon and inure to its benefit.  Mr. Lestina may not 
     assign, pledge or encumber this Agreement or any interest herein.

11.  Binding Effect.  This Agreement shall be binding upon and inure 
     to the benefit of the parties hereto, the Company's successors and 
     assigns and Mr. Lestina's heirs and legal representatives.  If the 
     Company merges or consolidates with or into any other corporation 
     or entity (whether or not the Company is the surviving entity in 
     such transaction), or transfers all or substantially all of its 
     business or assets to another corporation or other form of 
     business or other entity, all references herein to the Company 
     shall be deemed references to the corporation or other entity 
     surviving such merger or consolidation or to which such assets or
     business are transferred.

12.  Costs of Enforcement.  If any action or proceeding is brought by 
     either party to enforce any provision of this Agreement, or to 
     recover damages for the breach hereof, the prevailing party shall 
     be entitled to recover from the other party its reasonable costs 
     and expenses (including reasonable attorneys' fees) incurred in 
     such action or proceeding. 

13.  Amendment.  This Agreement may be amended only by a written 
     instrument executed by the parties hereto or their respective 
     successors, assigns, heirs or legal representatives, as 
     applicable.

14.  Governing Law.  This Agreement shall be governed by and construed 
     in accordance with the internal laws of the State of Wisconsin.

     IN WITNESS WHEREOF, the parties hereto have executed this 
Agreement as of the date first above written.

                              ROUNDY'S, INC.



By:_________________________________

Its:__________________________


____________________________________
Gerald F. Lestina
<PAGE>


ROUNDY'S
1995
nineteen ninety-five
ANNUAL REPORT

In Memoriam

We will remember John R. Dickson, Roundy's former Chairman,
President and Chief Executive Officer, as a man of great
integrity and leadership. Sadly, John Dickson, 65, passed
away on December 2, 1995 after battling cancer for about a
year.

The energy, dedication and perseverance that marked his
leadership of the Company will continue to guide us as we
move forward and build upon his accomplishments.                

Mr. Dickson was born June 17, 1930 in Amsterdam, NY. He
earned his degree from Ashland University in Ashland, Ohio
in 1954. After graduation, Mr. Dickson joined the Loblaw
Company in Buffalo, NY as a manager trainee. He rose through
the ranks to buyer.

In the early 1960's, he worked for the Loblaw Company in the
Pittsburgh area, and later moved to Cincinnati to work for
Colonial Food, an Atlanta-based supermarket company. In the
early 1970's, he worked for Shoprite Foods, and was later
named executive vice-president. In 1976, Mr. Dickson joined
Fox Grocery Company and eventually became vice-president and
general manager of the Pittsburgh division, staying on for
two years after Wetterau acquired the company.

In 1983, he moved to Wetterau headquarters and eventually
headed the company's Food Distribution group's central
region. Mr. Dickson took over the helm at Roundy's in 1986.

John will be missed by his many friends and colleagues.

John R. Dickson
1930-1995
<PAGE>

Roundy's Vision Statement

VISION
Roundy's strives to become the premier retail support
company throughout our regionby providing value driven goods
and services and maintaining the ultimate in customer
satisfaction.

WE ARE COMMITTED TO:
- -Communicating openly and honestly with our customers, our
 associates and our vendors.
- -The on-going success and growth of our customers.
- -Creating an environment of opportunity and development for
 all associates.
- -Working as a team to carry out business activities.


Selected Financial Data

($000 omitted except for per share data and ratios)

                       1995       1994        1993        1992        1991
                     ----------  ---------  ---------- ----------  ----------
Net sales and 
 service fees        $2,488,196  $2,461,510 $2,480,254 $2,491,293  $2,534,418
Net earnings              9,022       6,554      8,028      7,353       6,813
Patronage dividends       5,129           0      5,301      5,135       3,305
Total assets            407,337     404,652    380,092    390,148     390,797
Long-term debt           78,850      88,227    113,045    135,420     139,283
Stockholders' equity(1) 100,033      90,419     86,066     78,573      70,917
Book value per share      85.15       77.40      71.65      65.10       58.75
Working capital          90,740      91,814    113,643    119,153     116,940
Current ratio            1.43:1      1.43:1     1.64:1     1.70:1      1.66:1
Earnings before 
 patronage dividends
 as a percent of net 
 sales and service fees    .81%        .45%       .81%       .66%        .58%

(1) includes redeemable common stock




Message to Our Stockholders

Every day of our lives we see them.  We touch them and pass
through them and work in them.  Yet, we often fail to notice
them....their beauty.....their function. Neither do we try
to spend much time trying to understand or appreciate them.

Structures.

They make things possible - work, comfort, preservation,
efficiency.
<PAGE>
As a company grows and develops, its structure begins to
take on a look of its own.  Various "organizational" charts
and maps are used to distinguish geographic territories,
product categories, division of work responsibilities, and
the contribution of various divisions, departments and
individuals to the company's overall performance.

The "look" of Roundy's is a study of a changed structure.
Perhaps, a continuing metamorphosis.

Many things have acted together to affect the look of our
company:  historical events, the ambitions of our founders,
the hard work of our employees, and the good fortunes of our
customers.  As well, adverse factors like declining margins,
downturned economic conditions and the strategic moves of
our competitors have negatively affected our look - at times
forcing corrective action.

Make no mistake:  the structure of Roundy's has been
impressive - even awe-inspiring - through the years.  To our
competitors, "imposing" might be a better word.

But "looking" at a company.....and "examining" it.....yield
different results.

We believe that an annual report should be considered a
"snapshot" and a historical document.  It should also be
considered a look into our future.

In examining Roundy's, you'll begin to understand the "why"
of things as they exist now.  You'll begin to see and
appreciate the many things we've done this past year, and
understand our plans for the future.

"Good people follow virtue, building on the small to obtain
the great."
                    - Confucius

The Year in Review

- - Sales increased $26.7 million, or 1.1 percent.  A continued
influx of alternative formats throughout Ohio and Indiana
compelled us to tighten credit and, in some cases,
discontinue business in order to strengthen our core
business in those regions.  This conscious effort adversely
impacted our sales by approximately $25 million.

- - Operating and administrative expenses, excluding
depreciation and amortization, decreased $11.1 million, or
5.5 percent.  As a percentage of sales, this ratio is the
lowest it has been in 16 years.

- - Interest expense decreased $1.6 million, or 16.4 percent.
Again, as a percentage of sales, this ratio is also the
lowest it has been in 16 years.

- - Earnings before patronage dividends increased $9.2 million
to $20,250,500 -a company record.
<PAGE>
- - Net earnings increased $2.5 million to $9,022,100 - another
company record.

- - Long-term debt decreased $9.4 million, or 10.6 percent.
Our long-term debt of $78.9 million is the lowest in 12
years and our long-term debt to equity ratio of 0.79 to 1 is
the lowest in 16 years.

- - Stockholders' equity, including redeemable common stock,
increased $9.6 million, or 10.6 percent.

The capital reinvestment we have made in our buildings,
fleet and technology demonstrates our commitment to our long-
term future.  The following table illustrates our five-year
trend on capital expenditures:

                      1995   $24,216,300
                      1994   $22,316,600
                      1993   $13,354,800
                      1992   $15,332,300
                      1991   $11,894,000

Nonetheless, each capital expenditure is carefully analyzed
for its return on investment prior to implementation.

Most of us in this business have heard the phrase "declining
margins" - and often. This past year was no exception.  We
saw several major manufacturers reduce their promotional
allowances.  Also, alternative formats continued to expand
within our markets.

It has become an increasing challenge to hold the line on
profitability while positioning the company for the future.
To meet this challenge, Roundy's has formed a long-term
strategic plan, which you'll read about later.

Improving efficiency and reducing costs was the main focus
of our attention throughout 1995.  In addition to closing
our flight department, we also reduced full-time equivalent
staff over the past three years.  Last year in particular,
administrative consolidations contributed to the decrease.
We went from 4,263 full-time equivalents in 1993 to 4,166 in
1994, and finally to 4,088 at the end of 1995.  This trend
will continue in 1996.

During the course of the year, we began to merge much of the
Columbus staff into our Lima Division.  This process will be
completed in 1996.  We also began to merge our South Bend
administrative staff as well as a part of our Muskegon staff
into our Westville Division.  This also will be completed at
the end of 1996.


"Good people distinguish things in terms of categories and
groups."
                        - Confucius

Developments
<PAGE>
In December of 1995, we completed work on a wide area
communications network that links our retail customers to
our corporate local area network.  Hughes Network System
helped us complete installation of this wide area satellite
network.  This network represents a fundamental building
block for our company's future.

Our new target marketing program, Advantage Rewards, was
the first project to utilize the new network in Wisconsin
which started on Super Bowl Sunday.  Plans are underway to
expand the program, first to non-Pick 'n Save stores in
Wisconsin.  An out-of-state pilot location will begin later
in 1996.

We introduced 265 new Roundy's label grocery, frozen foods
and dairy items during this past year, contributing toward
eight years of consistent double-digit growth.

Five new state-of-the-art stores were completed and opened
by our customers during this past year.  The Pay Less
organization opened two new stores in Anderson and West
LaFayette, Indiana.  Both stores are over 82,000 square feet
in size and are complete with leading-edge food courts and
perishable departments.

The Buehler organization added a new 41,000 square foot
store in Evansville, Indiana.  The new store, designed to
emphasize its perishables and customer service departments,
had a line of customers extending one city block long on its
opening day.

The Kennedy family, owners of Polly's, transformed a
department store into a beautiful new store featuring a
state-of-the-art perishable department and a strong discount
grocery department.

Mega Marts constructed a 112,000 square foot store in Oak
Creek, Wisconsin.  The rendering of this new store provides
second-to-none variety and powerful merchandising concepts,
as well as a number of leased departments including an
optical department.

We welcome the CeeBee's organization to the Roundy's family.
In addition to remodeling and reopening an existing store in
Chicago Heights, Illinois, they bring six existing stores to
be serviced by our Westville Division.

Millions of dollars were invested in capital improvements
throughout our entire region this past year.  These major
expansions and remodels gave our customers the ability to
maintain or increase their respective market shares.

"Good people order and arrange."
                    - Confucius
<PAGE>
Improvements

Our Efficient Consumer Response (ECR) initiative is
simplifying and improving the way we conduct business, and
we are committed to it.

ECR's basic building block is the Electronic Data
Interchange (EDI), which is the electronic transmission of
business documents.  The goal of EDI is to save time, reduce
paperwork, reduce human error and streamline business
operations.

Roundy's began the EDI process with selected manufacturers
less than a year ago. Today, approximately 75 percent of our
purchase order volume is now being sent via EDI to our
vendors.  By the end of 1996, we expect to increase this to
over 90 percent.

In addition to sending purchase orders, we are also
receiving invoices that match electronically with our
accounts payable system, called PROMPT.  An electronic match
via EDI with PROMPT reduces errors as well as paperwork.

Our Continuous Replenishment Program (CRP), another element
of ECR, allows manufacturers to review our warehouse
withdrawal history and make recommendations on purchase
order quantities.  This system frees up valuable time that
could be spent on other projects.  We are currently testing
CRP with several manufacturers; plans to proceed will be
based on those test results.

Roundy's also has the ability to receive Advanced Ship
Notices (ASN).  This system alerts our buyers and warehouses
as to what has been shipped from manufacturers. Currently we
have ten vendors sending us ASN information.

Another aspect of ECR is Category Management (CM).  The
overall strategy of CM is to successfully implement a review
of selected categories at the Milwaukee and Mazomanie
divisions and produce a process which can be applied at all
of Roundy's divisions, retailers and categories.

"When they do things, good people plan first."
                    - Confucius

The Future

To simply establish goals and performance levels for the
company without a plan is to set ourselves up for failure.
To properly aim at the future requires an exhaustive, honest
assessment of our place in the world, our competitors'
ambitions, our strengths - and our weaknesses.
We have done that, and in many ways it has opened our eyes.
In examining everything, we were able to develop a strategic
plan whose objectives are ambitious, yet based in the real
world.
<PAGE>
The structure of Roundy's of recent years has been
impressive, dominant and profitable.  But in proceeding with
this planning process it became clear that positioning the
company for future success would require major changes in
structure.  No longer could we simply afford to react to
market conditions and competitive weaknesses.  We would have
to move proactively and aggressively.

The strategic plan that followed this assessment will take
the company forward to the year 2000 in a series of steps.
Key areas addressed include sales, cost improvements,
systems, human resources and communications.

It is important to note that the plan is fluid - changeable
if uncontrollable events occur.  It is dynamic - containing
many inter-related efforts and objectives.  And, it is
comprehensive - inclusive of every associate and customer,
and every aspect of the company's operations.

Establishing this plan gives company personnel a common
reference, a framework, and a complete understanding of the
company's resources and direction.  A structure.  This tool
will allow us to direct and redirect those resources as
necessary to meet our changing work environment.

One of the areas addressed in our strategic plan -
communications - bears particular mention.  It's easy to
forget in any job that we have co-workers, sister divisions,
related operations and even unrelated operations.  When a
company is as large and far-flung as ours, efforts sometimes
are duplicative or counterproductive.

Our goal here is more than simply talking to each other.
The concept of Roundy's Today, our new company newspaper,
came about during a strategic planning discussion regarding
improved communication within the company.

Corporate cultures can convey a sense of anonymity or they
can provide the feeling that each and every employee is a
vital component to the company's success.  We pride
ourselves on the latter, and our new quarterly newspaper
celebrates Roundy's sense of unity and teamwork.  I'm
extremely proud of our new newspaper, and I applaud the
entire editorial staff for a job well done.
The extent to which a company understands itself, its place
in history and its ambitions can be seen in its vision
statement.  The extent to which the company believes and is
committed to its vision is evidenced in its pervasiveness.
That's why, over the coming weeks and months you will see
our vision statement everywhere:  displayed proudly at every
division, in this report and even in various company
communications.

At Roundy's we believe that every stockholder, customer,
associate and vendor will soon see, know and believe this
common theme.

"Good people strengthen themselves ceaselessly."
                    - Confucius
<PAGE>
Finally...

Seeing the big picture - or at least understanding that
there is one - is a key element to success in any business
and in life.  We recognize that 1996 and beyond will require
change.  Our goal is to make such changes for the benefit of
our company.

We at Roundy's cannot look upon ourselves simply as managers
of business.  We must expand our view of our business world
to include more than the things, people and events around
us.  We must consider the intangibles - the areas of our
business we can't readily see or touch.

Currently, there is a "window of opportunity" for our
company during which we must take bold steps to insure our
future growth.  We are prepared to take those steps as
management's actions in 1995 have demonstrated.

We would like to thank our stockholders, customers and
associates for their contributions to our past year's
success as we look forward to 1996 and beyond. We recognize
the challenges and welcome them because we will succeed
working as a team.

Gerald F. Lestina
President and Chief Executive Officer


Financial & Operational Review

LIQUIDITY AND CAPITAL RESOURCES

Roundy's took a giant step toward growing the company and
reshaping it to meet the challenges of the year 2000 and
beyond.  This giant step began with the development and
implementation of a strategic plan.

The strategic plan addresses all of the essential elements
of the company necessary to sustain its growth, to increase
its profitability levels and to identify its short-range
technological and operational capital needs.

A fundamental element of the plan is the underlying strength
of the company - its balance sheet.  The financial results
of fiscal 1995 more than ever, reflect a strong balance
sheet with sufficient reserves, decreased debt and increased
stockholders' equity.  The company continued to focus on
cash management with the objective of further reducing debt.
This effort enabled Roundy's to pay down high interest rate
debt in 1995 and improve its long-term debt to equity ratio.
In 1994 the long-term debt to equity ratio fell below a one
to one ratio for the first time in over ten years, achieving
a .98:1 ratio compared to 1.31:1 in 1993.  The 1994 level
was certainly a milestone for the company.  However, the
1995 ratio showed even greater improvement achieving a .79:1
long-term debt to equity ratio.
<PAGE>
The ability to achieve this low debt level was predicated
on several factors. A major effort was directed at
controlling notes and accounts receivable. Average accounts
receivable days outstanding improved 8.2% in 1995 compared
to 1994 and 3.2% compared to 1993.  Additionally, the
company continues to receive the benefits of its centralized
accounts payable function which provides for standardization
of payment terms.  Although inventory levels increased
slightly in 1995 compared to 1994 with average equity in
inventory increasing 7.3%, it was still 5.9% better than
1993 average levels.  Finally, the company continued to
concentrate its borrowing on low, fixed rate debt. In 1995,
the company prepaid $6,000,000 of 10.31% outstanding Senior
Unsecured Notes, reducing its average cost of long-term debt
to 7.6% versus 7.8% for 1994 and 7.9% for 1993.

In addition to lowering its cost of long-term debt, the
company continues to decrease its borrowing levels.  Average
daily borrowings declined $11.5 million in 1995 compared to
1994 and $47.1 million compared to 1993.  Lower average
daily borrowing levels and the pay down of higher interest
rate debt were the main reasons Roundy's was able to reduce
interest expense $1.6 million in 1995 compared to 1994 and
$4.2 million compared to 1993.

Another significant element of Roundy's strategic plan is to
maintain a strong capital structure.  The benefits of such a
structure are numerous including the ability to secure low,
fixed rate debt, improve earnings and increase flexibility
for reacting to opportunities.

The capital structure for fiscal 1995 and 1994 is summarized
in the table outlined above right.

Capital Structure (in millions)       1995               1994  
- ----------------------------------------------------------------------

Long-term debt                  $ 78.9     44.1%    $ 88.2     49.4%
Stockholders' equity             100.0     55.9      90.4      50.6
- ----------------------------------------------------------------------
Total capital                   $178.9    100.0%    $178.6    100.0%
- ----------------------------------------------------------------------

At the request of the Securities and Exchange Commission, in
1995, the company has reflected common stock submitted for
redemption outside of stockholders' equity.  In Roundy's
capital structure table, management has elected to include
this amount in stockholders' equity since it is still
outstanding common stock which is earning appreciation in
book value and will continue to do so until it is redeemed.
<PAGE>
Another key element of Roundy's strategic plan is prudent
reinvestment in facilities, fleet and retail stores.
Capital expenditures were $24.2 million in 1995 compared to
$22.3 million in 1994 and $13.4 million in 1993.  Major
investments were made in technology, fleet and buildings.
Management decided to centralize its frozen foods operation
for the Ohio Region in one location.  Owned facilities were
inadequate and rented facilities were becoming too
expensive.  A major construction project began in the fall
of 1995 at the Lima Division to build a frozen foods
facility designed to meet the growing needs of this Region.
In the Milwaukee Division over half of its capital
expenditures were due to "Target Marketing" equipment which
was installed in retail stores serviced by the Division.
Management strongly believes that new technology such as a
"Target Marketing" system with the objective of better
servicing the customer and reducing the cost of
accomplishing that objective will benefit both its customer
base and the servicing division.  Finally, the company
undertook two major store remodels in 1995.  With a growing
customer base, it was deemed essential in the strategic
planning meetings that key stores need to be modernized to
help deter competitors from opening sites in the vicinity of
these locations.  All of the aforementioned actions coupled
with ongoing expenditures on new computer and operational
systems are essential factors in management's effort to
continue to lower operating expenses over $10.3 million from
1994 and $2.3 million from 1993.

An important statistic which management continues to monitor
is the company's current ratio.  It is important to maintain
a good ratio, however, it is equally important to minimize
the amount of working capital invested in the business.  The
year end current ratio for 1995 and 1994 was 1.43:1 and for
1993 it was 1.64:1.  Even with increased sales, a
significant effort has been devoted to reducing average days
sales in receivables and increasing inventory turns.
Management believes that the ability to keep the 1995 ratio
consistent with 1994 was significant and was favorably
impacted by the improvement in its average days sales in
receivable ratio which offset the slight decline in average
inventory turns.  Inventory turns were 14.1 in 1995 compared
to 14.4 in 1994 and 14.1 in 1993.  In accordance with the
company's strategic plan, an increased amount in 1996
capital expenditures will be directed at improved inventory
control systems which will enable the company to better
control inventory levels.

Roundy's has already been working with several manufacturers
to develop and implement 1) a continuous replenishment
program (CRP), 2) electronic purchasing (EDI) and 3)
category management.  All of these programs will keep
Roundy's in the forefront with respect to new data
processing systems that will help better control inventory
levels, reduce inventory carrying costs and provide
increased value at a lower cost to its customer.
<PAGE>
Roundy's book value per share increased to $85.15 or 10.0%.
Patronage dividends of $5.1 million were declared based on
1995 results.  Both represent significant increases from
1994.  Stockholders' equity increased $9.6 million from 1994
and $14.0 million from 1993.  The changes in stockholders'
equity includes redeemable common stock.

RESULTS OF OPERATIONS

Net sales and fees increased $26.7 million in 1995 compared
to 1994 and $7.9 million over 1993 levels.  The 1.1%
improvement from 1994 and 0.3% improvement from 1993 are a
result of several factors, all of which were emphasized in
the company's strategic plan. "Advantage Rewards" and
"Advantage Plus Saver's Club" programs have been significant
factors in achieving the documented sales increases.  A
second key element was the improved strength in the "non-
foods" divisions which handle health and beauty care
products, general merchandise products, specialty foods,
tobacco and candy items.  Sales for these divisions in 1995
were 5.2% greater than 1994 and 10.8% greater than 1993.
The improvement in this segment of Roundy's business was the
result of expanded product lines and increased emphasis.

Overall, gross profits reflect a modest 0.2% decline
compared to 1994 and 1993.  The Company continues to
experience significant pressures on gross profits attributed
to reductions in manufacturers' promotional allowances,
forward buy opportunities and diverting revenues.  The
current trend in the industry is to provide customers with
performance based and value-added options, which include
changing pricing practices and programs.  Roundy's has been
working with various manufacturers on category management
and continuous inventory replenishment programs designed to
reduce costs, improve efficiencies and help neutralize the
declining gross profit opportunities.

Operating and administrative expenses continued to decline
both in absolute dollars and as a percent to sales.
Operating and administrative expenses as a percent to sales
were 8.2% compared to 8.7% in 1994 and 8.3% in 1993.  The
1995 ratio was the lowest in sixteen years.  When adjusting
for the significant increase in the closed facility reserve,
1994's operating and administrative ratio to sales would be
8.4%.  Management has accepted the fact that the industry is
undergoing significant changes with the largest impact being
on gross profits.  To offset the pressures on gross profits,
due to reductions in allowances and a variety of other
revenue sources previously available to wholesalers and
retailers, management recognized the need to reduce costs
and improve efficiencies.  In this regard, the company
closed its flight department in 1995, reduced full-time
equivalent staff by over 75, implemented stronger credit
restrictions (which helped reduce bad debt expense $3.3
million compared to 1994 and $0.9 million from 1993) and
implemented several system enhancements directed at lowering
costs and improving operating efficiencies.  Roundy's has
consolidated several administrative functions in divisions
<PAGE>
including purchasing, advertising, human resources and
accounting.  These consolidations were accomplished with the
implementation of an automated, standardized buying system
in all Divisions, the centralization of accounts payable and
the further standardization of Human Resource systems,
practices and policies.  It is management's plan to
accelerate the system standardization process in 1996 with
the objective of attaining further efficiencies and enabling
management, divisional staff and all of Roundy's to better
serve its retailers and the ultimate consumer.

Interest expense declined in 1995 by $1.6 million compared
to 1994 and $4.2 million compared to 1993.  Management
continues to believe that good cash management practices are
important and, as such, has emphasized strong cash
management techniques and systems in its strategic plan.
Paramount to this effort has been the centralization of
accounts payable which enabled Roundy's to standardize
vendor payment terms.  Additionally, a major emphasis was
placed on credit and improving average days sales in
receivables.

The effective income tax rates for 1995, 1994 and 1993 were
40.3%, 40.7% and 40.5%, respectively.  The effective tax
rate has been favorably impacted by lower state income taxes
due to the company's decision to consolidate various
subsidiaries.  The benefits of these efforts were diluted by
the loss of the targeted jobs tax credits in 1995 due to
changes in the federal tax code.

Net earnings reached a record level of .36% of net sales and
service fees compared to .27% for 1994 and .32% for 1993.
Management emphasized cost reductions and system
improvements in its strategic plan.  1995 net earnings
reflect the positive results of this focus with operating
administrative expenses decreasing as a percent of net sales
and service fees compared to both 1994 and 1993.  Interest
expense, as a percent of net sales and service fees was at
its lowest level in sixteen years.  The improvement in sales
achieved in 1995, together with the focus of Roundy's
strategic plan on cost reductions and system improvements
will offset the continuing decline in margins, resulting in
increased profitability for Roundy's.


<PAGE>
Independent Auditors' Report

To the stockholders & directors of Roundy's, Inc.:

We have audited the accompanying consolidated balance sheets
of Roundy's, Inc. and its subsidiaries as of December 30,
1995 and December 31, 1994 and the related statements of
consolidated earnings, stockholders' equity and cash flows
for each of the three years in the period ended December
30, 1995. These financial statements are the responsibility
of the Company's management. Our responsibility is to
express an opinion on these financial statements based on
our audits.
<PAGE>
We conducted our audits in accordance with generally
accepted auditing standards. Those standards require that we
plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the
financial statements. An audit also includes assessing the
accounting principles used and significant estimates made by
management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, such consolidated financial statements
present fairly, in all material respects, the financial
position of the companies at December 30, 1995 and December
31, 1994, and the results of their operations and their cash
flows for each of the three years in the period ended
December 30, 1995 in conformity with generally accepted
accounting principles.

Doloitte & Touche LLP

Milwaukee, Wisconsin
February 23, 1996


<PAGE>
Statements of Consolidated Earnings

For The Years Ended December 30, 1995, December 31, 1994 and
January 1, 1994
                              1995              1994           1993
Revenues:
   Net sales and 
     service fees         $2,488,196,200   $2,461,509,600   $2,480,254,200
   Other-net                   3,966,100        3,892,300        6,526,600
                          --------------   --------------   --------------
                           2,492,162,300    2,465,401,900    2,486,780,800
                          --------------   --------------   --------------
Costs and Expenses:
   Cost of sales           2,260,039,400    2,230,645,500    2,248,336,000 
   Operating and          
     administrative          203,943,400      214,221,900      206,253,600
   Interest                    7,929,000        9,479,300       12,138,100 
                          --------------   --------------   --------------
                           2,471,911,800    2,454,346,700    2,466,727,700
                          --------------   --------------   -------------- 
Earnings Before 
  Patronage Dividends         20,250,500       11,055,200       20,053,100 

Patronage Dividends            5,128,500                         5,300,700
                          --------------   --------------   --------------
Earnings Before 
  Income Taxes                15,122,000       11,055,200       14,752,400 
                          --------------   --------------   --------------
Provision (Credit) for 
  Income Taxes:
    Current-Federal            7,361,200        7,863,700        5,797,000
           -State              1,177,400        2,290,100        1,740,200
           -Jobs and other 
             tax credits        (105,700)        (448,700)        (485,500)
           -Deferred          (2,333,000)      (5,204,000)      (1,078,000) 
                          --------------   --------------   --------------
                               6,099,900        4,501,100        5,973,700 
                          --------------   --------------   --------------
Earnings Before 
  Extraordinary Item           9,022,100        6,554,100        8,778,700

Extraordinary Loss on 
  Early Extinguishment 
  of Long-Term Debt (Net 
  of Income Tax Benefit 
  of $511,000)                                                    (751,000) 
                          --------------   --------------   --------------
Net Earnings              $    9,022,100   $    6,554,100   $    8,027,700
                          ==============   ==============   ==============

See notes to consolidated financial statements.

<PAGE>
Consolidated Balance Sheets

As of December 30, 1995 and December 31, 1994


Assets                                1995          1994
                                 ------------   ------------

Current Assets:
   Cash and cash equivalents     $ 26,382,000   $ 40,268,800
   Notes and accounts receivable, 
    less allowance for losses,     
    $8,431,300 and $11,000,400, 
    respectively                   99,727,000     95,105,500 
   Merchandise inventories        163,204,100    157,195,700 
   Prepaid expenses                 5,060,700      5,774,200 
   Future income tax benefits       8,496,800      5,691,800 
                                 ------------   ------------
        Total current assets      302,870,600    304,036,000 
                                 ------------   ------------
Other Assets:
   Notes receivable                17,249,100     14,631,300
   Other real estate                4,659,400      6,584,200 
   Deferred expenses and other      5,300,600      7,066,200
   Deferred income tax benefit      2,706,000      3,060,000
                                 ------------   ------------
        Total other assets         29,915,100     31,341,700
                                 ------------   ------------
Property and Equipment-At Cost:
   Land                             5,042,700      5,883,000 
   Buildings                       43,021,900     43,934,300
   Equipment                       94,499,200     83,963,000 
   Leasehold improvements          12,412,000     13,429,100
                                 ------------   ------------
                                  154,975,800    147,209,400 
   
   Less accumulated depreciation 
     and amortization              80,424,900     77,934,900 
                                 ------------   ------------
      Property and equipment-net   74,550,900     69,274,500 
                                 ------------   ------------
                                 $407,336,600   $404,652,200
                                 ============   ============
See notes to consolidated financial statements.

<PAGE>
Liabilities and 
  Stockholders' Equity                1995          1994   
                                 ------------   ------------
Current Liabilities:
   Current maturities of         
     long-term debt              $  3,776,500   $  5,678,600 
   Accounts payable               165,539,300    166,024,700 
   Accrued expenses                42,231,400     36,036,000 
   Income taxes                       583,600      4,483,200 
                                 ------------   ------------
    Total current liabilities     212,130,800    212,222,500 
                                 ------------   ------------
Long-Term Debt, 
  Less Current Maturities          78,850,200     88,226,700 
Other Liabilities                  16,322,500     13,784,300 
                                 ------------   ------------ 
        Total liabilities         307,303,500    314,233,500 
                                 ------------   ------------
Commitments and Contingencies  (Note 10)

Redeemable Common Stock             8,132,000      5,539,600 
                                 ------------   ------------
Stockholders' Equity:
   Common stock:
     Voting (Class A)                  16,700         17,500  
     Non-voting (Class B)           1,282,400      1,353,500 
                                 ------------   ------------
        Total common stock          1,299,100      1,371,000
   
   Amount related to recording 
     minimum pension liability       (283,600)      (112,700)  
   Patronage dividends payable 
     in common stock                3,405,000      
   Additional paid-in capital      21,222,100     21,741,200
   Reinvested earnings             66,258,500     61,879,600
                                 ------------   ------------
      Total stockholders' equity   91,901,100     84,879,100 
                                 ------------   ------------
                                 $407,336,600   $404,652,200
                                 ============   ============
<PAGE>
<TABLE>
Statements of Consolidated Stockholders' Equity

For The Years Ended December 30, 1995, December 31, 1994 and
January 1, 1994
<CAPTION>

                                            Common Stock                  
                               -----------------------------------------  Patronage  
                                   Class A               Class B          Dividends     Additional
                               -----------------   ---------------------  Payable in     Paid-in    Reinvested
                               Shares    Amount      Shares    Amount     Common Stock   Capital     Earnings
                               --------------------------------------------------------------------------------
<S>                            <C>       <C>       <C>        <C>         <C>          <C>          <C>
Balance, January 2, 1993       16,100    $20,100   1,028,222  $1,285,300  $ 3,210,000  $15,215,700  $51,463,600
   Net earnings                                                                                       8,027,700
   Common stock issued            700        900      82,193     102,700   (3,210,000)   5,058,100
   Common stock purchased      (1,300)    (1,600)    (40,875)    (51,100)               (1,133,100)  (1,946,600)
   Redeemable common stock                           (21,473)    (26,800)                 (378,800)  (1,132,900)
   Patronage dividends payable 
     in common stock                                                        3,263,000
                               --------------------------------------------------------------------------------
Balance, January 1, 1994       15,500     19,400   1,048,067   1,310,100    3,263,000   18,761,900   56,411,800
   Net earnings
   Common stock issued            700        900      52,138      65,200   (3,263,000)   3,516,200
   Common stock purchased      (2,200)    (2,800)     (1,533)     (1,900)                 (222,200)    (191,800)
   Redeemable common stock                           (15,880)    (19,900)                 (314,700)    (894,500)
                               --------------------------------------------------------------------------------
Balance, December 31, 1994     14,000     17,500   1,082,792   1,353,500            0   21,741,200   61,879,600
   Net earnings
   Common stock issued            200        200      12,755      16,000                   931,400
   Common stock purchased        (800)    (1,000)    (17,446)    (21,800)                 (384,500)  (1,329,300)
   Redeemable common stock                           (52,204)    (65,300)               (1,066,000)  (3,313,900)
   Patronage dividends payable 
     in common stock                                                        3,405,000
                               ---------------------------------------------------------------------------------
Balance, December 30, 1995     13,400    $16,700   1,025,897  $1,282,400  $ 3,405,000  $21,222,100  $66,258,500
                               =================================================================================
<FN>
See notes to consolidated financial statements.
</TABLE>

<PAGE>
Statements of Consolidated Cash Flows

For The Years Ended December 30, 1995, December 31, 1994 and
January 1, 1994

                                         1995         1994        1993
                                    ------------  ------------  ------------
Cash Flows From Operating Activities:
   Net earnings                     $  9,022,100  $  6,554,100  $  8,027,700 
   Adjustments to reconcile 
   net earnings to net cash flows     
   provided by operating activities:
     Depreciation and amortization    13,594,400    12,756,500    12,913,200 
     Extraordinary loss on early 
      extinguishment of debt                                         751,000
     Allowance for losses              5,871,500     9,166,600     6,738,600    
     Loss (gain) on sale of 
      property and equipment and other                            
      productive assets                  451,900    (1,087,700)   (3,680,300)   
     Closed facility reserve              42,300     8,000,000     1,000,000
     Patronage dividends payable 
      in common stock                  3,405,000                   3,263,000 
   (Increase) decrease in operating 
     assets, net of the effects 
     of disposition:
     Accounts receivable              (6,768,000)   (5,012,600)  (13,819,500)
     Merchandise inventories          (6,008,400)   (4,026,200)   11,038,700
     Prepaid expenses                    713,500     1,182,600    (2,105,000) 
     Future income tax benefits       (2,805,000)   (1,410,000)      295,000
     Other real estate                 1,924,800       758,800      (802,300)  
     Deferred expenses and 
      other assets                     1,208,700       323,300       (27,700) 
     Deferred income tax benefit         472,000    (3,060,000)      
   Increase (decrease) in operating 
     liabilities, net of the effects 
      of disposition:
     Accounts payable                   (485,400)   35,837,100     7,715,000
     Accrued expenses                  6,018,200    (1,582,700)     (227,100)  
     Income taxes                     (3,899,600)    4,072,300      (724,400)
     Deferred income taxes                            (734,000)   (1,373,000) 
     Other liabilities                 2,538,200     3,015,300       796,200  
                                     -----------   -----------   -----------
   Net cash flows provided by 
      operating activities            25,296,200    64,753,400    29,779,100 
                                     -----------   -----------   -----------
Cash Flows From Investing Activities:
   Capital expenditures              (24,216,300)  (22,316,600)  (13,354,800) 
   Proceeds from sale of property 
      and equipment and other         
      productive assets                5,296,500     1,753,200    11,017,900
   (Increase) decrease in 
      notes receivable                (6,342,800)      830,400     4,602,500
                                     -----------   -----------   -----------
   Net cash flows (used in) provided 
     by investing activities         (25,262,600)  (19,733,000)    2,265,600 
                                     -----------   -----------   -----------
<PAGE>
Cash Flows From Financing Activities:
   Proceeds from long-term borrowings                             45,000,000 
   Principal payments and defeasance 
      of long-term debt               (9,376,500)  (24,818,000)  (68,637,400) 
   Increase (decrease) in notes 
      payable and current maturities  (1,902,100)   (3,381,700)    1,015,100  
      of long-term debt                   
   Proceeds from sale of common stock    947,600       319,300     1,951,700 
   Common stock purchased             (3,589,400)   (2,716,800)   (5,440,500)
                                     -----------   -----------   -----------
   Net cash flows (used in) 
      financing activities           (13,920,400)  (30,597,200)  (26,111,100)
                                     -----------   -----------   -----------
Net (Decrease) Increase in 
  Cash and Cash Equivalents          (13,886,800)   14,423,200     5,933,600 

Cash And Cash Equivalents, 
  Beginning Of Year                   40,268,800    25,845,600    19,912,000
                                     -----------   -----------   -----------
Cash And Cash Equivalents, 
  End Of Year                        $26,382,000   $40,268,800   $25,845,600
                                     ===========   ===========   ===========
Cash Paid During The Year For:
   Interest                          $ 8,116,000   $ 9,775,300   $13,100,200
   Income Taxes                       12,319,000     5,163,300     7,805,700 

See notes to consolidated financial statements.


<PAGE> 
 Notes to Consolidated Financial Statements

1. SIGNIFICANT ACCOUNTING POLICIES
Description of business-The company is primarily engaged in
the distribution of food products and related non-food items
through retail supermarkets, many of which are owned by
stockholder-customers or the company.

Fiscal year-The company's fiscal year is the 52 or 53 week
period ending the Saturday nearest to December 31. Each of
the three years in the period ended December 30, 1995
included 52 weeks.

Financial statements-The financial statements include the
accounts of the company and its subsidiaries. Significant
intercompany balances and transactions are eliminated.
Revenue from product sales are recognized upon shipment of
the product for food distribution and at the point of sale
for retail food. The preparation of financial statements in
conformity with generally accepted accounting principles
requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date
of the financial statements and the reported amounts of
revenues and expenses during the reporting period. Actual
results could differ from those estimates.

Cash and cash equivalents-The company considers all highly
liquid investments, with maturities of three months or less
when acquired, to be cash equivalents.

Inventories-Inventories are recorded at the lower of cost,
on the first-in, first-out method, or market.

Long-lived assets-The company periodically evaluates the
carrying value of long-lived assets in accordance with
Statement of Financial Accounting Standards No. 121,
"Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to be Disposed Of." The company analyzes
the future recoverability of the long-lived assets using the
related undiscounted future cash flows of the business and
recognizes any adjustment to its carrying value on a current
basis.

Depreciation-Depreciation and amortization of property and
equipment are computed primarily on the straight-line method
over their estimated useful lives, which are generally
thirty-one years for buildings, three to ten years for
equipment and five to twenty years for leasehold
improvements. Equipment under capitalized leases is
amortized over the terms of the respective leases.

Closed facility costs-When a facility is closed the
remaining investment, net of expected salvage value, is
expensed. For properties under lease agreements, the present
value of any remaining future liability under the lease, net
of expected sublease recovery, is also expensed. The
increases in the balance of the closed facility reserve were
$42,300, $8,000,000 and $1,000,000 in 1995, 1994 and 1993, respectively.
<PAGE>
Income Taxes-The company provides income taxes in accordance
with Statement of Financial Accounting Standards No. 109,
"Accounting for Income Taxes," which requires an asset and
liability approach to financial accounting and reporting for
income taxes. Deferred income tax assets and liabilities are
computed annually for differences between the financial
statement and tax bases of assets and liabilities that will
result in taxable or deductible amounts in the future based
on enacted tax laws and rates applicable to the periods in
which the differences are expected to affect taxable income.

2. DISPOSITION
On August 28, 1993, the company completed the sale of its
dairy and ice cream operations. The sale price of
$14,976,500 consisted of cash of $9,649,600 and liabilities
assumed by the purchaser of $5,326,900. The sale resulted in
a pretax gain of $3,254,100 which is included in other
revenues in the 1993 Statement of Consolidated Earnings.

3. PATRONAGE DIVIDENDS
The company's By-Laws require that for each of the last
three fiscal years, to the extent permitted by the Internal
Revenue Code, patronage dividends are to be paid out of
earnings from business done with stockholder-customers in an
amount which will reduce the net earnings of the company to
an amount which will result in a 10% increase in the book
value of its common stock. The dividends are payable at
least 20% in cash and the remainder in Class B common stock.
Dividends for the years ended December 30, 1995 and January
1, 1994 were payable 30% in cash. There were no patronage
dividends for the year ended December 31, 1994 because the
company did not meet the requirement to increase the book
value of its common stock by 10%.


4. NOTES RECEIVABLE
The company extends long-term credit to certain independent
retailers it serves to be used primarily for store expansion
or improvements. Loans to independent retailers are
primarily collateralized by the retailer's inventory and
equipment. Interest rates are generally in excess of the
prime rate and terms of the notes are up to 15 years.
Included in current notes and accounts receivable are
amounts due within one year totalling $9,305,500 and
$7,569,700 at December 30, 1995 and December 31, 1994,
respectively. Long-term notes receivable at December 30,
1995 and December 31, 1994  are net of an allowance for
losses of $4,641,000 and $916,000, respectively.
<PAGE>
5. LONG-TERM DEBT
Long-term debt, exclusive of current maturities, consists of
the following at the respective year-ends:

                                        1995           1994 
                                     ------------   ------------
Senior unsecured notes payable:   
   10.31%, prepaid in 1995                          $  6,000,000  
   9.26%, due 1997 to 2001           $ 12,500,000     15,000,000  
   7.57% to 8.26%, due 1997 to 2008    20,900,000     21,600,000
   6.94%, due 1997 to 2003             45,000,000     45,000,000  
   Other long-term debt                   450,200        626,700  
                                     ------------   ------------
   Total                             $ 78,850,200   $ 88,226,700 
                                     ============   ============

At December 30, 1995, $69,600,000 was available to the
company under its revolving credit agreements. The loan
agreements include, among other provisions, minimum working
capital and net worth requirements and limit stock
repurchases and total debt outstanding.

In December 1993, the company completed a private placement 
of $45,000,000 of 6.94% Senior Unsecured Notes. Proceeds 
were used to prepay $25,000,000 of 11.26% outstanding 
Senior Unsecured Notes and to reduce notes payable under 
revolving credit agreements.  Proceeds used to prepay the 
11.26% Senior Unsecured Notes were placed in an 
irrevocable trust and, as a result, this debt was 
considered to be defeased. The extraordinary loss on the 
early extinguishment of the 11.26% Senior Unsecured
Notes totalled $1,262,000, before applicable income tax
benefit of $511,000.

Repayment of principal on long-term debt outstanding 
is as follows:

1996                               $  3,776,500
1997                                 10,235,600
1998                                 10,156,800
1999                                 10,159,700
2000                                 21,163,000
Thereafter                           27,135,100

6. FAIR VALUE OF FINANCIAL INSTRUMENTS
The company's financial instruments, as defined in 
Statement of Financial Accounting Standards No. 107, 
"Disclosures About Fair Value of Financial
Instruments," consist primarily of accounts and notes
receivable, accounts payable and long-term debt. The
carrying amounts for accounts and notes receivable and
accounts payable approximate their fair values. Based on the
borrowing rates currently available to the company for long-
term debt with similar terms and maturities, the fair value
of long-term debt, including current maturities, was
approximately $81,500,000 and $91,240,000 as of December 30,
1995 and December 31, 1994, respectively.

<PAGE>
Notes to Consolidated Financial Statements Continued

7. COMMON STOCK
The authorized capital stock of the company is 60,000 shares
of Class A common stock and 2,400,000 shares of Class B
common stock with a par value of $1.25 a share. Inactive
customers are required to exchange Class A voting stock held
for Class B non-voting stock.

The issuance and redemption of common stock is based on the
book value thereof as of the preceding year-end. The year-
end book value was $85.15, $77.40 and $71.65 for 1995, 1994
and 1993, respectively. The company is obligated, upon
request, to repurchase common stock held by inactive
customers or employees. The amount available for such
repurchases in any year is subject to limitations under
certain loan agreements.

Class B common stock which is subject to redemption is
reflected outside of stockholders' equity. The December 31,
1994 consolidated balance sheet and statements of
consolidated stockholders' equity have been reclassified in
order to be comparable. Redeemable common stock is held by
inactive customers and former employees. As of December 30,
1995 and December 31, 1994, 95,502 and 71,571 shares,
respectively, were subject to redemption. The Class B common
stock subject to redemption is payable over a five year
period based upon the book value at the preceding fiscal
year end. The company expects to repurchase shares of
36,663,  21,776,  15,764,  11,591 and 9,708 in 1996, 1997,
1998, 1999 and 2000, respectively.

Effective November 1991, the Board of Directors adopted the
1991 Stock Incentive Plan (the "Plan") under which up to
75,000 shares of Class B common stock may be issued pursuant
to the exercise of stock options. The Plan also authorizes
the grant of up to 25,000 stock appreciation rights
("SARs"). Options and SARs may be granted to senior
executives and key employees of the company by the Executive
Compensation Committee of the Board of Directors. No options
or SARs may be granted under the Plan after November 30,
2001.
<PAGE>
Option and SAR transactions are as follows:

                                    Options        SARs     Price
                                    -------      -------  -------------
Outstanding, January 2, 1993         45,000       15,000  $53.10-$58.75 
        Granted                      15,000        5,000          65.10 
        Exercised                   (15,333)                53.10-65.10
        Cancelled                    (1,500)      (1,500)   53.10-58.75 
                                    -------      -------  -------------
     Outstanding, January 1, 1994    43,167       18,500    53.10-65.10
        Exercised                    (3,667)                58.75-65.10
                                    -------      -------  -------------
     Outstanding, December 31, 1994  39,500       18,500    53.10-65.10 
        Granted                       9,500        4,500          77.40
        Exercised                    (3,400)      (1,550)   53.10-65.10 
        Cancelled                    (2,000)      (2,350)   53.10-65.10  
                                    -------      -------  -------------
     Outstanding, December 30, 1995  43,600       19,100  $53.10-$77.40
                                    =======      =======  =============
     Available for grant 
       after December 30, 1995        9,000        4,350  
                                    =======      =======  

Options granted become exercisable based on the vesting rate
which ranges from 20% at the date of grant to 100% eight
years from the date of grant. As of December 30, 1995,
options were exercisable for 31,916 shares at $53.10-$77.40
per share.

SAR holders are entitled, upon exercise of a SAR, to receive
cash in an amount equal to the excess of the book value per
share of the company's common stock as of the last day of
the company's fiscal year immediately preceding the date the
SAR is exercised over the base price of the SAR. SARs
granted become exercisable based on the vesting rate which
ranges from 20% on the last day of the fiscal year of the
grant to 100% eight years from the last day of the fiscal
year of the grant. Compensation expense was not material in
1995, 1994 and 1993. As of December 30, 1995,  9,247 SARs
were exercisable at $53.10-$77.40 per SAR.

In the event of a change in control of the company, all
options and SARs previously granted and not exercised,
become exercisable.


8. EMPLOYEE BENEFIT PLANS
Substantially all non-union employees of the company and
employees of its subsidiaries are covered by defined benefit
pension plans. Benefits are based on either years of service
and the employee's highest compensation during five of the
most recent ten years of employment or on stated amounts for
each year of service. The company intends to annually
contribute only the minimum contributions required by
applicable regulations.
<PAGE>
The following sets forth the funded status of the plans at
December 30, 1995 and December 31, 1994:

                                1995                         1994
                     --------------------------- ----------------------------
                     Assets Exceed  Accumulated  Assets Exceed  Accumulated
                      Accumulated    Benefits     Accumulated    Benefits
                       Benefits    Exceed Assets   Benefits     Exceed Assets
                     ------------ ------------- -------------- --------------

Acturial present value of:
Vested benefit 
  obligation         $23,977,700   $ 3,473,300   $18,742,100   $  2,816,400
                     ===========   ===========   ===========   ============
Accumulated benefit 
  obligation         $26,054,300   $ 3,592.200   $20,704,000      2,994,100
                     ===========   ===========   ===========   ============
Projected benefit 
   obligation        $30,750,300   $ 3,592,200   $24,009,500      2,994,100
Plan assets (primarily 
  listed stocks and bonds)    
  at market value     26,928,100     2,465,900    24,006,500      2,119,400
                     -----------   -----------   -----------   ------------
Projected benefit 
   obligation in 
   excess of plan 
   assets             (3,822,200)   (1,126,300)       (3,000)      (874,700)
Unrecognized net 
   (gain) loss         1,419,500       478,600      (945,200)       189,700
Prior service cost                                               
   not yet recognized 
   in net periodic
   pension cost          359,800        63,400       395,700         68,200
Unrecognized net 
   asset              (1,069,500)                 (1,243,500)      
Adjustment required to 
  recognize minimum 
  liability                           (542,000)                    (257,900)
                     -----------   -----------   -----------   ------------
Accrued pension cost $(3,112,400)  $(1,126,300)  $(1,796,000)  $   (874,700) 
                     ===========   ===========   ===========   ============

The assumptions used in the accounting were as follows:

                                             1995     1994     1993
                                             -----    -----    -----
Discount rate                                7.75%    8.25%    7.50%
Rate of increase in compensation levels      4.00%    4.00%    4.00%
Expected long-term rate of return of assets  9.00%    9.00%    9.00%
  
The changes in actuarial assumptions in 1995 resulted in a
$4,500,000 increase in the projected benefit obligation in
1995, and are expected to result in an increase in the 1996
pension expense of approximately $370,000. In accordance
with Statement of Financial Accounting Standards No. 87,
"Employers' Accounting for Pensions," the company has
recorded a minimum liability of which $283,600 and $112,700,
net of income taxes, is reflected as a reduction of
stockholders' equity in 1995 and 1994, respectively.
<PAGE>
Net pension cost for the foregoing defined benefit plans
includes the following components:


                                1995          1994         1993
                             -----------  -----------  ------------
Service cost-benefits 
   earned during the year    $ 1,652,800  $ 1,756,800   $ 1,314,800 
Interest on projected 
   benefit obligation          2,191,100    2,020,600     1,881,000  
Actual (return) loss 
   on plan assets             (4,424,500)   1,013,200    (2,251,200)
Net amortization and deferral  1,989,200   (3,625,300)     (247,500) 
                             -----------  -----------  ------------
Net pension cost             $ 1,408,600  $ 1,165,300   $   697,100
                             ===========  ===========  ============

The company and its subsidiaries also participate in various
multi-employer plans which provide defined benefits to
employees under collective bargaining agreements. Amounts
charged to pension expense for such plans were $3,611,600,
$3,705,300 and $3,437,500 in 1995, 1994 and 1993,
respectively.   Also, the company has a defined contribution
plan covering substantially all salaried and hourly
employees not covered by a collective bargaining agreement.
Total expense for the plan amounted to $541,500, $507,500
and $513,700 in 1995, 1994 and 1993, respectively.

Effective January 3, 1993, the company adopted the
provisions of the Statement of Financial Accounting
Standards No. 106, "Employers' Accounting for Postretirement
Benefits Other Than Pensions," which covers health care and
other welfare benefits provided to retirees and Statement of
Financial Accounting Standards No. 112, "Employers'
Accounting for Postemployment Benefits" issued by the
Financial Accounting Standards Board. The adoption of these
statements, using the immediate recognition basis, did not
have an effect on the accompanying consolidated financial
statements.
<PAGE>
Notes to Consolidated Financial Statements Continued

9. INCOME TAXES
Federal income tax at the statutory rates of 35% in 1995,
1994 and 1993 and and income tax expense as reported, are
reconciled as follows:


                                  1995         1994       1993
                               ----------   ----------   ----------
Federal income tax 
   at statutory rates          $5,292,700   $3,869,300   $5,163,300
State income taxes, 
   net of federal tax benefits    765,300      720,000    1,131,100
Jobs and other tax credits       (105,700)    (448,700)    (485,500)
Other-net                         147,600      360,500      164,800  
                               ----------   ----------   ----------
Income tax expense             $6,099,900   $4,501,100   $5,973,700 
                               ==========   ==========   ==========

The approximate tax effects of temporary differences at
December 30, 1995 and December 31, 1994 are as follows:
<TABLE>
<CAPTION>


                                     1995                            1994
                    ---------------------------------------  --------------------------------------
                        Assets    Liabilities     Total       Assets     Liabilities       Total
                    ---------------------------------------  --------------------------------------
<S>                 <C>           <C>           <C>          <C>         <C>            <C>
Allowance for 
  doubtful accounts $  1,603,000                $ 1,603,000  $ 2,613,000                $ 2,613,000
Inventories                       $  (975,200)     (975,200)              $  (817,200)     (817,200)
Employee benefits      4,825,000                  4,825,000    2,580,000                  2,580,000 
Accrued expenses       
  not currently 
  deductible           3,044,000                  3,044,000    1,316,000                  1,316,000 
                    ------------  -----------   -----------  -----------  -----------   -----------
Current                9,472,000     (975,200)    8,496,800    6,509,000     (817,200)    5,691,800
                    ------------  -----------   -----------  -----------  -----------   -----------
Allowance for 
  doubtful accounts    1,876,000                  1,876,000      359,000                    359,000
Depreciation 
  and amortization                 (3,739,000)   (3,739,000)               (2,865,000)   (2,865,000)
Employee benefits      3,485,000                  3,485,000    2,883,000                  2,883,000 
Accrued expenses 
  not currently                                                                           
  deductible           1,068,000                  1,068,000    2,676,000                  2,676,000
Other                     16,000                     16,000        7,000                      7,000
                    ------------  -----------   -----------  -----------  -----------   -----------
Noncurrent             6,445,000   (3,739,000)    2,706,000    5,925,000   (2,865,000)    3,060,000
                    ------------  -----------   -----------  -----------  -----------   -----------
Total                $15,917,000  $(4,714,200)  $11,202,800  $12,434,000  $(3,682,200)  $ 8,751,800     
                    ============  ===========   ===========  ===========  ===========   ===========
</TABLE>
<PAGE>
10. LEASE OBLIGATIONS AND CONTINGENT LIABILITIES

Rental payments and related subleasing rentals under
operating leases are as follows:
                                        RENTAL PAYMENTS  
                                   -------------------------  SUBLEASING
                                     MINIMUM      CONTINGENT    RENTALS
                                   -----------    ----------  -----------
     1993                          $36,675,800      $398,800  $18,985,200 
     1994                           36,268,800       448,300   22,329,500 
     1995                           35,264,400       422,900   22,045,500 


Contingent rentals may be paid under certain store leases on
the basis of the store's sales in excess of stipulated
amounts.

Future minimum rental payments under long-term leases are as
follows at December 30, 1995:
                                              OPERATING
                                                LEASES 
                                            ------------

1996                                        $ 33,359,100    
1997                                          29,139,700 
1998                                          27,747,200       
1999                                          26,658,300    
2000                                          25,569,600  
Thereafter                                   218,819,900 
                                            ------------
Total                                       $361,293,800
                                            ============

Total minimum rentals to be received in the future under non-
cancelable subleases as of December 30, 1995 are
$282,292,000.

The company has guaranteed customer bank loans and customer
leases amounting to $1,908,000 and $1,288,400, respectively,
at December 30, 1995.

11. EARNINGS PER SHARE
Earnings per share are not presented because they are not
deemed meaningful. See Notes 3 and 7 relating to patronage
dividends and common stock repurchase requirements.
<PAGE>
Board of Directors
- ------------------
Gerald F. Lestina
PRESIDENT & CEO

Robert D. Ranus
VICE PRESIDENT &
CHIEF FINANCIAL OFFICER

Charles R. Bonson
BONSON'S FOODS, INC.
EAGLE RIVER, WI

Lloyd E. Coppersmith
RON & LLOYD'S
NEW LONDON, WI

Gary N. Gundlach
PICK 'N SAVE - STOUGHTON
STOUGHTON, WI

Patrick D. McAdams
MCADAMS, INC.
OCONOMOWOC, WI

Robert E. Bartels
MARTIN'S SUPER MARKETS, INC.
SOUTH BEND, IN

George C. Kaiser
MILWAUKEE, WI

Henry Karbiner, Jr.
TRI CITY BANKSHARES CORPORATION
OAK CREEK, WI

Brenton H. Rupple
MILWAUKEE, WI

<PAGE>
Elected Corporate Officers
- --------------------------
Gerald F. Lestina
PRESIDENT & CEO

Ralph D. Beketic
VICE PRESIDENT - 
WISCONSIN REGION

David C. Busch
VICE PRESIDENT 
OF ADMINISTRATION

Edward G. Kitz
VICE PRESIDENT, SECRETARY 
& TREASURER

Charles H. Kosmaler, Jr.
VICE PRESIDENT OF 
LOGISTICS AND PLANNING

Thomas A. Loggia
VICE PRESIDENT - 
WHOLESALE

Robert D. Ranus
VICE PRESIDENT & 
CHIEF FINANCIAL OFFICER

Michael J. Schmitt
VICE PRESIDENT - SALES 
AND DEVELOPMENT

Marion H. Sullivan
VICE PRESIDENT OF 
MARKETING
<PAGE>
Advisory Committee
- ------------------
Tom McAdams
PICK 'N SAVE - MUKWONAGO
1010 ROCHESTER STREET
MUKWONAGO, WI 53149

George Prescott
PRESCOTT'S SUPERMARKETS, INC.
1719 SOUTH MAIN STREET
WEST BEND, WI 53095

Dave Ruehlman
THE GRAND FOOD CENTER
606 GREEN BAY RD.
WINNETKA, IL 60093

Frank Serio
PICK 'N SAVE - CUDAHY
5851 SOUTH PACKARD AVENUE
CUDAHY, WI 53110

Dave Spiegelhoff
PICK 'N SAVE - BURLINGTON
1120 MILWAUKEE AVE.
BURLINGTON, WI 53105

Mark Stinebrink
PICK 'N SAVE - LAKE GENEVA
100 EAST GENEVA SQUARE
LAKE GENEVA, WI 53147

John Stone
PICK 'N SAVE - BARABOO
615 HIGHWAY 136
WEST BARABOO, WI 53913

Scott Sylla
ULTRA MART, INC.
W173 N9170 ST. FRANCIS DRIVE
MENOMONEE FALLS, WI 53051

Rick Walker
PICK 'N SAVE - EAU CLAIRE
2717 BIRCH STREET
P.O. BOX 1508
EAU CLAIRE, WI 54703
<PAGE>
Trustees
- --------
Gerald F. Lestina
PRESIDENT & CEO

Edward G. Kitz
ViCE PRESIDENT, SECRETARY 
& TREASURER

Robert S. Gold
B. & H. GOLD CORPORATION
BROWN DEER, WI

Duane G. Tate
PICK 'N SAVE - FRANKLIN
FRANKLIN, WI

David A. Ulrich
MEGA MARTS, INC.
OAK CREEK, WI

Gary R. Sarner
President & COO
CHRISTIANA COMPANIES, Inc.
MILWAUKEE, WI

Robert R. Spitzer
PRESIDENT EMERITUS
MILWAUKEE SCHOOL OF 
ENGINEERING
MILWAUKEE, WI
<PAGE>
Divisional Map
     1.   Corporate Office - Roundy's, Inc.
          23000 ROUNDY DRIVE, PEWAUKEE, WI 53072
     2.   Milwaukee Division
          11300 W. BURLEIGH STREET, WAUWATOSA, WI 53222
     3.   Roundy's General Merchandise Division
          400 WALTER ROAD, MAZOMANIE, WI 53560
     4.   Eldorado Division
          ROUTE 45 SOUTH, ELDORADO, IL 62930
     5.   Evansville Perishable Division
          4501 PETERS ROAD, EVANSVILLE, IN 47711
     6.   The Midland Grocery Company
          6500 SOUTH U.S. 421, WESTVILLE, IN 46391
     7.   South Bend Perishable Division
          2107 WESTERN AVENUE, SOUTH BEND, IN 46619
     8.   Midland Grocery of Michigan, Inc.
          1764 CRESTON STREET, MUSKEGON, MI 49443
     9.   Spring Lake Merchandise, Inc.
          1200 N. WASHINGTON, VAN WERT, OH 45891
     10.  Lima Division
          1100 PROSPERITY ROAD, LIMA, OH 45802
     11.  Cardinal Foods, Inc.
          4700 FISHER ROAD, COLUMBUS, OH 43228


<PAGE>
ROUNDY'S, INC.
23000 ROUNDY DRIVE
PEWAUKEE, WISCONSIN 53072
(414) 547-7999
<PAGE>


                                                     EXHIBIT 21
                              
                       ROUNDY'S, INC.
                        Subsidiaries
                              
Roundy's, Inc. has twelve wholly-owned first-tier subsidiaries, each a
Wisconsin corporation (except as otherwise noted) doing
business under their corporate names.  These subsidiaries are:

Badger Assurance, Ltd.(1)          Kee Wholesale, Inc.
CD of Wisconsin, Inc.              Midland Grocery of Michigan, Inc.(6)
Holt Public Storage, Inc.          Old Time, Inc.
I.T.A., Inc.                       Ropak, Inc.
Jondex Corp.                       Scot Lad Foods, Inc.
Kee Trans, Inc.                    WFC Foods, Inc.(2)

Five Wisconsin corporations doing business under their
corporate names are wholly-owned subsidiaries of Ropak, Inc.
These corporations are:

Insurance Planners, Inc.           Shop-Rite, Inc.
Pick 'n Save Warehouse Foods, Inc. Villard Avenue Shop-Rite, Inc.
Sheboygan Land Corporation

Four corporations doing business under their corporate names
are wholly-owned subsidiaries of Scot Lad Foods, Inc.  These
corporations are:

Bonnie Baking Co., Inc.(3)         Cardinal Foods, Inc.(5)
Spring Lake Merchandise, Inc.(4)   Scot Lad-Lima, Inc.(4)

One corporation doing business under its corporate name is a
wholly-owned subsidiary of Cardinal Foods, Inc.  The corporation is:

Wilson's Cardinal Supermarket, Inc.(4)

One corporation doing business under its corporate name is a
subsidiary of Shop-Rite, Inc. and is partially owned by
Cardinal Foods, Inc.  The corporation is:

The Midland Grocery Company(4)


_____________

(1) A Bermuda corporation.    (4) An Ohio corporation.
(2) An Illinois corporation.  (5) A Delaware corporation.
(3) An Indiana corporation.   (6) A Michigan corporation.
                         
                         
                



                              
                              


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ROUNDY'S,
INC. FORM 10-K 405 FOR THE PERIOD ENDED 12-30-95 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-30-1995
<PERIOD-END>                               DEC-30-1995
<CASH>                                      26,382,000
<SECURITIES>                                         0
<RECEIVABLES>                               99,727,000
<ALLOWANCES>                                         0
<INVENTORY>                                163,204,100
<CURRENT-ASSETS>                           302,870,600
<PP&E>                                     154,975,800
<DEPRECIATION>                              80,424,900
<TOTAL-ASSETS>                             407,336,600
<CURRENT-LIABILITIES>                      212,130,800
<BONDS>                                     78,850,200
                                0
                                          0
<COMMON>                                     1,299,100
<OTHER-SE>                                  90,602,000
<TOTAL-LIABILITY-AND-EQUITY>               407,336,600
<SALES>                                  2,488,196,200
<TOTAL-REVENUES>                         2,492,162,300
<CGS>                                    2,260,039,400
<TOTAL-COSTS>                            2,260,039,400
<OTHER-EXPENSES>                           203,200,400
<LOSS-PROVISION>                             5,871,500
<INTEREST-EXPENSE>                           7,929,000
<INCOME-PRETAX>                             15,122,000
<INCOME-TAX>                                 6,099,900
<INCOME-CONTINUING>                          9,022,100
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 9,022,100
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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