ROUNDYS INC
10-Q, 1998-11-12
GROCERIES, GENERAL LINE
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                             UNITED STATES
                  SECURITIES AND EXCHANGE COMMISSION
                         WASHINGTON, DC 20549
                                   
                               FORM 10-Q

(Mark One)
(X)  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934
For the quarterly period ended October 3, 1998

OR

( )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934
For the transition period from ___________ to ____________

Commission File Number        33-57505

                              Roundy's, Inc.
          (Exact name of registrant as specified in its charter)

            Wisconsin                           39-0854535
(State or other jurisdiction of         (I.R.S. Employer
incorporation or organization)          Identification No.)

23000 Roundy Drive, Pewaukee, Wisconsin        53072
(Address of principal executive offices)     (Zip Code)

                     (414) 547-7999
          (Registrant's telephone number, including area code)

                     NOT APPLICABLE
(Former name, former address and former fiscal year, if changed since
last report)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period
that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days. Yes  X
No___

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.



          Class                      Outstanding at October 3, 1998

Common Stock, $1.25 par value

Class A (Voting)                        12,600 Shares

Class B (Non-voting)                  1,127,700 Shares






                                   
                                   
                                   
                                   
                            ROUNDY'S, INC.
                                   
                                 INDEX
                                   
                                   
                                   
                                                            Page No.
                                                                
PART I.        Financial Information:                       
               
               Consolidated Balance Sheets -                    3
                  October 3, 1998 and January 3, 1998
               
               Statements of Consolidated Earnings -            4
                  Thirteen Weeks and Thirty-nine Weeks
                  Ended October 3, 1998
                  and September 27, 1997
               
               Statements of Consolidated Cash Flows -          5
                  Thirty-nine Weeks Ended October 3, 1998
                  and September 27, 1997
               
               Notes to Consolidated Financial Statements       6
               
               Management's Discussion and Analysis of          7
                  Financial Condition and Results of
                  Operations
               
PART II.       Other Information                               12
               
SIGNATURES                                                     13

                      PART I. FINANCIAL INFORMATION
                     ROUNDY'S, INC. AND SUBSIDIARIES
                       CONSOLIDATED BALANCE SHEETS
                   October 3, 1998 and January 3, 1998
                                                           
                                                           
                                        October 3,        January 3,
                                           1998              1998
                                       (Unaudited)         (Audited)
                                     --------------    --------------
ASSETS                                                  
CURRENT ASSETS:                                         
  Cash and cash equivalents           $ 83,242,000      $ 52,366,900
  Notes and accounts receivable,                        
  less allowance for losses
  of $6,852,200
  and $5,648,700, respectively          85,650,900        86,998,500
  Merchandise inventories              164,443,400       150,898,000
  Prepaid expenses                       2,813,200         5,216,200
  Refundable and future income tax
  benefits                               6,227,800         6,227,800
                                     --------------    --------------
      Total Current Assets             342,377,300       301,707,400
                                     --------------    --------------
                                                        
OTHER ASSETS:                                           
  Notes receivable, less allowance                      
   for losses of $5,299,000             12,192,900        11,604,600
  Goodwill and other assets             10,362,700        13,696,700
  Other real estate                      4,659,400         7,152,500
  Deferred income tax benefit            2,848,000         2,848,000
                                     --------------    --------------
    Total Other Assets                  30,063,000        35,301,800
                                     --------------    --------------
PROPERTY AND EQUIPMENT - Net            96,577,700       103,300,600
                                     --------------    --------------
                                      $469,018,000      $440,309,800
                                     ==============    ==============
LIABILITIES AND STOCKHOLDERS' EQUITY                    
CURRENT LIABILITIES:                                    
  Current maturities of
   long-term debt                     $ 10,158,200      $ 10,156,800
  Accounts payable                     165,594,700       155,001,500
  Accrued expenses                      60,049,500        50,148,300
  Income taxes                           4,614,100         2,327,100
                                     --------------    --------------
    Total Current Liabilities          240,416,500       217,633,700

                                                        
LONG-TERM DEBT, LESS CURRENT
  MATURITIES                            82,235,500        83,457,800
OTHER LIABILITIES                       17,056,300        16,758,000
                                     --------------    --------------
    Total Liabilities                  339,708,300       317,849,500
                                     --------------    --------------
                                                        
REDEEMABLE CLASS B COMMON STOCK          8,120,800         6,375,300
                                     --------------    --------------
                                                        
STOCKHOLDERS' EQUITY:                                   
  Common Stock:                                         
    Voting (Class A)                        15,800            15,800
    Non-Voting (Class B)                 1,329,000         1,346,600
                                     --------------    --------------  
      Total Common Stock                 1,344,800         1,362,400
                                                        
 Patronage dividends payable in                         
common stock                                               3,738,000
 Additional paid-in capital             31,829,200        28,588,300
 Reinvested earnings                    89,146,100        83,527,500
                                     --------------    --------------
      Total                            122,320,100       117,216,200
 Less Treasury Stock, at cost            1,131,200         1,131,200
                                     --------------    --------------
      Total Stockholders' Equity       121,188,900       116,085,000
                                     --------------    --------------
                                      $469,018,000      $440,309,800
                                     ==============    ==============
See Notes to Consolidated Financial Statements.
<TABLE>
<CAPTION>
                                        
                                        
                                   ROUNDY'S, INC. AND SUBSIDIARIES
                     
                                 STATEMENTS OF CONSOLIDATED EARNINGS
                                        
                         FOR THE THIRTEEN WEEKS AND THIRTY-NINE WEEKS ENDED
                               October 3, 1998 AND September 27, 1997
                                        
                                             (UNAUDITED)
                        
                                         Thirteen Weeks Ended                        Thirty-Nine Weeks Ended
                                October 3, 1998    September 27, 1997        October 3, 1998     September 27, 1997
<S>                             <C>                <C>                       <C>                 <C>
REVENUES:
Net sales and service fees...   $   635,075,500    $   629,712,300           $ 1,903,789,200      $  1,881,349,200
Other - net..................         1,375,000            881,000                 3,907,400             2,614,500
                                -----------------  -----------------        ------------------    ------------------
                                    636,450,500        630,593,300             1,907,696,600         1,883,963,700
                                -----------------  -----------------        ------------------    ------------------
COSTS AND EXPENSES:                                                                
Cost of sales ...............       574,711,100        569,349,400             1,722,281,600         1,700,059,800
Operating and administrative.        53,967,300         53,327,100               162,513,900           160,852,500
Interest.....................         1,803,000          2,012,600                 5,490,800             6,042,100
                                -----------------  -----------------        ------------------    ------------------
                                    630,481,400        624,689,100             1,890,286,300         1,866,954,400
                                -----------------  -----------------        ------------------    ------------------
                                                                                   
EARNINGS BEFORE INCOME TAXES.         5,969,100          5,904,200                17,410,300            17,009,300
                                                                                   
PROVISION FOR INCOME TAXES ..         2,432,400          2,406,000                 7,094,700             6,931,300
                                -----------------  -----------------        ------------------    ------------------
                                                                                   
NET EARNINGS.................   $     3,536,700    $     3,498,200          $     10,315,600      $     10,078,000
                                =================  =================        ==================    ================== 


See Notes to Consolidated Financial Statements.
</TABLE>



<TABLE>
<CAPTION>



                           ROUNDY'S, INC. AND SUBSIDIARIES
                                      
                        STATEMENTS OF CONSOLIDATED CASH FLOWS
       FOR THE THIRTY-NINE WEEKS ENDED OCTOBER 3, 1998 AND SEPTEMBER 27, 1997
                                     (UNAUDITED)
                                                      Thirty-nine Weeks Ended
                                              October 3, 1998     September 27, 1997
                                            ------------------   --------------------
<S>                                         <C>                    <C>
Cash Flows From Operating Activities:
  Net earnings...........................   $     10,315,600       $    10,078,000
  Adjustments to reconcile net earnings                            
  to net cash provided by operating                        
  activities:                                              
  Depreciation and amortization...........        13,739,200            12,733,800
  Allowance for losses....................         1,533,200             1,601,800
  (Gain) loss on sale of assets...........          (198,700)              369,200
(Increase) decrease in Operating Assets
  net of the Effects of Disposition                        
  Accounts receivable.....................         7,077,200             7,449,400
  Merchandise inventories.................       (18,220,900)           (3,297,900)
  Prepaid expenses........................         2,398,900                58,800
  Other real estate.......................         2,493,100            (1,573,600)
  Goodwill and other assets...............           (79,100)              (47,300)
Increase (decrease)in Operating Liabilities
  net of the Effects of Disposition                        
  Accounts payable........................        10,597,900             4,502,100
  Accrued expenses........................        10,064,900             6,552,200
  Income taxes............................         2,287,000             4,365,200
  Other liabilities.......................           298,300                90,700
                                            ------------------     -----------------
Net cash flows provided by operating                       
 activities..............................         42,306,600            42,882,400
                                            ------------------     -----------------
Cash Flows from Investing Activities:
  Capital Expenditures...................        (10,054,600)          (12,405,300)
  Proceeds from sale of property and                       
   equipment and other Productive Assets..         3,454,100             1,291,300
  Payment for business acquisition net of
    cash acquired.........................                              (7,885,700)
  (Increase) decrease in notes receivable.          (143,900)              872,900
                                            ------------------     -----------------
Net cash flows used in investing activities       (6,744,400)          (18,126,800)
                                                           
Cash Flows from Financing Activities:                                  
  Principal payments of long-term debt....        (1,222,300)           (1,216,700)
  Increase (decrease) in current                           
    maturities of long-term debt..........             1,400               (71,700)
  Proceeds from sale of common stock......         1,315,000               814,100
  Common stock purchased..................        (4,781,200)           (2,351,600)
                                            ------------------     -----------------
Net cash flows used by financing                           
  activities..............................        (4,687,100)           (2,825,900)
                                            ------------------     -----------------
Net Increase in Cash and Cash                              
  Equivalents.............................        30,875,100            21,929,700
Cash and Cash Equivalents,                                 
  Beginning of Period.....................        52,366,900            40,342,300
                                            ------------------     -----------------
Cash and Cash Equivalents, End of Period    $     83,242,000       $    62,272,000
                                            ==================     =================
Cash paid during the period: - Interest     $      4,509,100       $     4,769,700
                             - Income Taxes        4,940,400             2,679,000

See Notes to Consolidated Financial Statements.
</TABLE>                              
                              
         NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                              
                              
                              
1.   In the opinion of the Company, the accompanying
  consolidated financial statements contain all adjustments
  (consisting only of normal recurring accruals) necessary to
  present fairly the financial position as of October 3, 1998
  and January 3, 1998, and the results of operations for the
  thirteen and thirty-nine weeks ended October 3, 1998 and
  September 27, 1997 and changes in cash flows for the thirty-
  nine weeks ended October 3, 1998 and September 27, 1997.

2.   The results of operations for the thirteen and thirty-
  nine weeks ended October 3, 1998 and September 27, 1997 are
  not necessarily indicative of the results to be expected for
  the full fiscal year.

3.   Earnings per share are not presented because they are
  not deemed to be meaningful.

4.   Class B common stock that is subject to redemption is
  reflected outside of stockholders' equity.  As of October 3,
  1998 and January 3, 1998, 77,823 and 61,095 shares,
  respectively, were subject to redemption.  The Class B common
  stock subject to redemption is payable over a five year
  period based upon the book value at the preceding fiscal year
  end.

5.   Effective September 15, 1997, the Company purchased a
  grocery retailer for approximately $7.9 million in cash.  The
  acquisition has been accounted for as a purchase and the
  results of operation have been included in the consolidated
  financial statements since the date of acquisition.

6.   In June 1997, the Financial Accounting Standards Board
  issued statements No. 130 "Reporting Comprehensive Income"
  and No. 131 "Disclosures about Segments of an Enterprise and
  Related Information."  These statements will become effective
  in 1998.  The Company is currently evaluating the impact of
  adopting these new pronouncements.

7.   The Company, as noted in the 1997 annual report,
  experienced a fire in the early morning hours of February 27,
  1998 at its Evansville, Indiana warehouse.  The fire
  completely destroyed that frozen food facility, including
  both the building and the entire inventory contained therein.
  The Company has transferred the business to Lima, Ohio and
  South Bend, Indiana warehouses.  However, the Company has
  since lost that division's largest customer.  The Company is
  still evaluating the financial impact and the amount to be
  recovered under its insurance policies. The net book value of
  the fixed assets and inventory that were destroyed in the
  fire were written off and an insurance receivable for an
  equal amount was set up in the consolidated balance sheet.

                                   
                                   
                MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                                   
             RESULTS OF OPERATIONS AND FINANCIAL CONDITION

Results of Operations

The following is management's discussion and analysis of certain significant
factors, which have affected the Company's results of operations during the
periods included in the accompanying statements of consolidated earnings.

A summary of the period to period changes in the principal items included in
the statements of consolidated earnings is shown below:
<TABLE>
<CAPTION>

                                                Comparison of
                               13 Weeks Ended October 3, 1998    39 Weeks Ended October 3, 1998
                                  and September 27, 1997            and September 27, 1997
                                    Increase/<Decrease>               Increase/<Decrease>
                               ------------------------------    ------------------------------
<S>                            <C>          <C>                  <C>            <C>
Net sales and service fees     $5,363,200     0.9%               $22,440,000     1.2%
Cost of sales                   5,361,700     0.9%                22,221,800     1.3%
Operating and admin. expenses     640,200     1.2%                 1,661,400     1.0%
Interest expense                 (209,600)  (10.4)%                 (551,300)   (9.1)%
Earnings before income taxes       64,900     1.1%                   401,000     2.4%
</TABLE>


Net sales and service fees increased approximately $5.4 million during the
third quarter of 1998 as compared to the third quarter of 1997. The loss of
wholesale customers resulted in a decrease of approximately $21.8 million.
The closing or sale of seven Company-owned stores resulted in a decrease of
approximately $4.3 million.  New Company-owned stores resulted in an increase
of approximately $1.5 million.  Sales by existing Company-owned stores
increased $1.2 million.  Sales to new and existing wholesale customers
increased $28.8 million.

Net sales and service fees increased approximately $22.4 million during the
first three quarters of 1998 as compared to the first three quarters of 1997.
The loss of wholesale customers resulted in a decrease of approximately $49.0
million.  The closing or sale of thirteen Company-owned stores resulted in a
decrease of approximately $15.6 million.  New Company-owned stores resulted
in an increase of approximately $15.6 million.  Sales by existing Company-
owned stores increased $1.6 million.  Sales to new and existing wholesale
customers increased $69.8 million.

Cost of sales approximated 90.5% and 90.4% of net sales and service fees for
both the thirteen weeks and thirty-nine ended October 3, 1997 and September
27, 1997, respectively.

Operating and administrative expenses approximated 8.5% of net sales and
service fees for the thirteen weeks ended October 3, 1998 and September 27,
1997.  Year-to-date operating and administrative expenses approximated 8.5%
and 8.6% of net sales and service fees for the thirty-nine weeks ended
October 3, 1998 and September 27, 1997, respectively.

Interest expense decreased primarily as a result of lower borrowing levels
during the quarter ended October 3, 1998 as compared to the quarter ended
September 27, 1997.



No patronage dividends have been accrued as of October 3, 1998.  The
Company's By-Laws require that, to the extent permitted by the Internal
Revenue Code, patronage dividends be paid out of earnings from business done
with stockholder-customers in an amount which will reduce net earnings of the
Company to such amount as will result in an 8 percent increase in the book
value of its common stock.

The income tax rate used for calculating the provision for income taxes for
the interim periods was 40.8% in 1998 and 1997.

Liquidity and Capital Resources

The Company's current ratio increased slightly from 1.39:1 at year-end to
1.42:1 at October 3, 1998.  The consolidated long-term debt to equity ratio
has decreased from 0.68:1 at January 3, 1998 to 0.64:1 at October 3, 1998,
primarily due to increased equity levels.

Stockholders' equity, including redeemable common stock, increased
approximately $6.8 million due to reinvested earnings of $10.3 million and
proceeds from the sale of common stock of $1.3 million offset by common stock
purchases of $4.8 million.


YEAR 2000

     Many computer software applications, hardware and equipment and embedded
chip systems identify dates using only the last two digits of the year or
contain inherent date limitations in their programming language.  These
products may be unable to properly recognize or handle dates before, in or
after the Year 2000, causing the applications, equipment or systems to fail
or produce incorrect information.  These potential problems are commonly
referred to as "Year 2000 Issues."

     The Company relies primarily on computerized systems for procurement,
inventory control, sale and distribution of its products. The Company also
uses a number of computer software programs, operating systems, and types of
equipment with computer chips in its internal operations, including its
financial and business systems, its distribution/warehouse, procurement and
control systems and administrative functions.  To the extent that these items
contain source code or computer chips that are unable to correctly handle the
Year 2000 Issue, some level of modification or possible replacement will be
necessary.

State of Readiness

     The Company has developed comprehensive plans to address the possible
impact of the Year 2000 Issue on operations throughout its divisions.  A Year
2000 Team has been organized to coordinate activities necessary to assure
that key automated systems and related processes will remain functional
through the year 2000.  Progress is being monitored and reported to
management and to the Board of Directors on a periodic basis.

     The Company's efforts to address the year 2000 Issue can be grouped into
three major categories: information technology ("IT") systems; Non-IT
systems; and third party relationships.  Within each category there are
generally four phases: (i) assessment of the extent of potential Year 2000
Issues and risk exposures, as well as contingency planning; (ii) remediation
or replacement of non-compliant software or equipment; (iii) testing of
remediated or replaced software or equipment; and (iv) implementation of
fully tested compliant systems.

     IT Systems.  The Company has identified three IT systems it considers
most critical to its operations: (a) procurement, including electronic data
interchange ("EDI") systems with product suppliers; (b) warehouse management,
order processing and distribution systems; and (c) general control systems
(which include financial reporting, billing and collection, and other
administrative systems).  The Company operates through several divisions,
some of which are farther along than others in addressing Year 2000 Issues.
While in certain instances the Company may rely extensively upon
representations of software vendors as to Year 2000 compliance, the Company
has generally adopted an approach of thoroughly testing critical IT systems
(using internal and external resources) in order to satisfy itself as to Year
2000 compliance.

     Non-IT Systems. The Company is in the process of reviewing all of its
communication systems (phone and data transmission systems) fax machines,
photocopiers, postage machines, elevators, HVAC systems, security systems and
other Non-IT systems for purposes of determining whether Year 2000 Issues
exist.  When available, written certifications of Year 2000 compliance for
these systems will be obtained.   The Company's operations are, in part,
dependent upon embedded microprocessors in equipment used to physically sort,
store, and move inventory.

     Status and Targeted Completion Date of IT and Non-IT System Activities.
In general, on an enterprise-wide basis, as of October 3, 1998, the Company
has completed the approximate percentages of its expected Year 2000
activities for its systems set forth in the following table.  These
percentages are management's estimates derived largely from the percentage of
anticipated expenditures that has been spent through October 3, 1998.  The
table also shows the targeted date for the substantial completion of each
Year 2000 activity:
<TABLE>
<CAPTION>


                    Assessment                    Remediation                    Testing                     Implementation
            ---------------------------   ---------------------------   ----------------------------   ---------------------------
  System    Percent   Target Completion   Percent   Target Completion   Percent    Target Completion   Percent   Target Completion
            Complete       Date           Complete       Date           Complete        Date           Complete       Date
            --------  -----------------   --------  -----------------   --------   -----------------   --------  -----------------
<S>         <C>       <C>                 <C>       <C>                 <C>        <C>                 <C>       <C>
IT Systems:
Procurement   100%           -              100%           -                95%           12/98           30%           1/99

Warehouse/                                                  
Distribution   95%         12/98             80%          2/99              80%            3/99           80%           4/99

Control                                                
Systems       100%           -               85%         12/98              90%            2/99           80%           3/99

Non-IT                                                      
System:

Office
Systems       100%           -              100%           -                95%           12/98           95%           1/99

Facilities    100%           -              100%           -               100%             -            100%            -

Other Non-
IT Systems     60%         11/98             n/a           -                n/a             -             60%           3/99
</TABLE>

     Third Party Relationships.  The Year 2000 Issue can have an impact on
the Company's ability to receive accurate and timely deliveries from its
suppliers.  Efforts are being made to contact all suppliers and service
providers and coordinate appropriate measures necessary to assure the
continuation of product deliveries and services.  However, because there is a
range of alternative suppliers for essentially comparable products, which the
Company believes will reduce the impact of any disruptions in its procurement
systems, the Company is initially concentrating on solving potential problems
in its critical distribution network to its customers.  The Company is
encouraging and assisting its customers in their assessment of Year 2000
Issues in order to help them avoid or minimize disruptions at the customer
level which would adversely impact the Company's ability to distribute its
products.

     Overall Risk Assessment and Contingency Planning.  The Company's
business depends upon its ability to deliver inventory to its customers in a
timely fashion.  The Company believes that the most reasonable likely worst
case scenario associated with the Year 2000 Issue is if, as a result of
disruptions or malfunctions, the Company is unable to process and deliver
customer orders consistent with the time-sensitive nature of this process.
The extent of such potential impact cannot be determined with reliability at
this time due, in large part, to the lack of comprehensive information as to
the Year 2000 readiness of the Company's business partners (which the Company
is attempting to assemble).  The Company is developing contingency plans
designed to minimize the risk of such disruptions.  These contingency plans
include the development of backup procedures, identification of alternate
suppliers, and the establishment of processes designed to provide the Company
with adequate inventory and timely distribution to meet the needs of its
customers.  The Company is working with key suppliers and customers to
develop action and contingency plans designed to achieve a timely and
accurate flow of inventory.  These plans are expected to be in place
approximately March 1999.



     Contingency plans for internal operating systems are expected to be in
place by June 1999.

     Costs to Address the Year 2000 Issue

     The Company estimates total costs to be incurred to address the
Year 2000 Issue will be approximately $8.8 million, of which approximately
$2.8 million had been spent as of October 3, 1998.  Of the total cost,
approximately $6.9 million (78%) will be spent on remediation and testing,
and approximately $1.3 million (15%) will be spent to upgrade packaged
software applications.  Incremental costs, including the costs of third-party
contractors to modify existing systems and internal costs, are expensed as
incurred, with the funds coming from the Company's general operations, and
are included in Other Operating and Administrative Expense.

     The Company has deferred certain IT projects as a result of its focus on
Year 2000 issues; however, the deferrals are not expected to have a material
impact on the Company's business or financial condition.

     General

     The Company believes it is taking reasonable steps which, when fully
implemented, will prevent major business interruptions and will minimize the
Company's risk of exposure to liability to third parties due to the Year 2000
Issue.  There can be no assurance, however, that the Company will be
successful in its efforts.  Further, the costs of the Company's efforts to
address the Year 2000 Issue and the dates on which the Company believes it
will complete the projects described above are based upon management's best
estimates.  There also can be no assurance that these estimates will prove to
be accurate, and the actual cost and progress on these projects could differ
materially from those currently anticipated.  The reasonableness of the
Company's efforts, and the project time lines and budgets, were derived based
on information the Company believes to be reliable and by making numerous
assumptions regarding future events.  Specific factors that could cause
actual results to differ include, but are not limited to, (i) the Company's
ability to assess, remediate, test and implement all relevant computer
hardware and software and embedded technology, (ii) the Company's reliance on
third-party assurances and the variability of definitions of "Year 2000
compliance" which may be used by such third parties, and (iii) the adequacy
of the Company's contingency plans, which are dependent in part upon the
involvement and cooperation of third-parties over whom the Company has no
control, and similar uncertainties.





                           II. OTHER INFORMATION



ITEM 6.   Exhibits and Reports on Form 8-K

(a)       Exhibits

          10.6     1991 Stock Incentive Plan, as amended June 3, 1998.

          10.7     Form of Stock Appreciation Rights Agreement for certain
                   executive officers including Beketic, Sullivan and Schmitt.

          10.8     Amendment to Severance and Non-Competition Agreement
                   between the Registrant and Gerald F. Lestina.

          10.9     Form of Second Amendment to Deferred Compensation
                   Agreement for certain executive officers including Ranus,
                   Beketic, Sullivan and Schmitt.

(b)       Reports on Form 8-K -- There were no reports on Form 8-K filed
          for the thirteen weeks ended October 3, 1998.




                                SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.





                                                  ROUNDY'S, INC.
                                                 (Registrant)





Date:     November 10, 1998             ROBERT D. RANUS
                                        ----------------
                                        Robert D. Ranus
                                        Vice President and
                                        Chief Financial Officer
                                        (Principal Financial Officer)




EXHIBIT 10.6












     
                         ROUNDY'S, INC,
                                
                    1991 STOCK INCENTIVE PLAN
     







                   Effective November 1, 1991
                                
                   (Revised February 9, 1993)
                                
                     (Amended June 3, 1998)

                         ROUNDY'S, INC.
                                
                    1991 STOCK INCENTIVE PLAN
                                
                   Effective November 1, 1991
                   (Revised February 9, 1993)
                                
                        TABLE OF CONTENTS
                                
SECTION 1.  DEFINITIONS                             PAGE

 1.1        Affiliate                               1-1
 1.2        Agreement                               1-1
 1.3        Base Price                              1-1
 1.4        Board                                   1-1
 1.5        Book Value                              1-1
 1.6        Change in Control                       1-1
 1.7        Code                                    1-2
 1.8        Committee                               1-2
 1.9        Company                                 1-2
 1.10       Company Stock                           1-2
 1.11       Director                                1-2
 1.12       Eligible Employee                       1-2
 1.13       Exercise Period                         1-2
 1.14       Fair Market Value                       1-3
 1.15       Grantee                                 1-3
 1.16       Option                                  1-3
 1.17       Option Price                            1-3
 1.18       Person                                  1-3
 1.19       Plan                                    1-3
 1.20       SAR                                     1-3
 1.21       Subsidiary                              1-3
 1.22       Vesting Interval                        1-3
 1.23       Vesting Rate                            1-4
 
SECTION 2.     PARTICIPATION

 2.01       Purpose                                 2-1
 2.02       Eligibility                             2-1
 2.03       No Employment Rights                    2-1

SECTION 3.     COMMITTEE

 3.01       Administration                          3-1
 3.02       Authority of Committee                  3-1

Table of Contents
(cont'd.)


SECTION 4.     TERMS OF OPTIONS                     Page
 4.01       General                                 4-1
 4.02       Option Price                            4-1
 4.03       Period for Exercise                     4-1
 4.04       Exercise of Option                      4-3
 4.05       Date Option Granted                     4-3

SECTION 5.     TERMS OF SARS

 5.01       General                                 5-1
 5.02       Base Price                              5-1
 5.03       Period for Exercise                     5-1
 5.04       Exercise of SAR                         5-2
 5.05       Date SAR Granted                        5-3

SECTION 6.     COMPANY STOCK

 6.01       Number of Shares Subject to Options     6-1
 6.02       Maximum Number of SARs                  6-1
 6.03       Effect of Stock Dividends, Merger, etc. 6-1

SECTION 7.     GENERAL
 7.01       Government and Other Regulations        7-1
 7.02       Nontransferability                      7-1
 7.03       General Restriction                     7-1
 7.04       No Rights as Stockholder                7-1
 7.05       Effective Date and Duration of Plan     7-2
 7.06       Amendments                              7-2
 7.07       Construction                            7-2
                            SECTION 1
                                
                           DEFINITIONS
                                
     1.1  "Affiliate" shall mean:

          (a) any Person who directly or indirectly controls, is

controlled by or is under common control with another Person;

          (b) any Person who owns (of record or beneficially) or

controls ten percent (10%) or more of the outstanding voting

securities of another Person;

          (c) any Person who is an officer, director or partner

of another Person; or

          (d) any corporation or partnership of which another

Person is an officer, director or partner.

     1.2  "Agreement" shall mean the written agreement entered

into by and between the Company and a Grantee pursuant to which

the Grantee is granted an Option or a SAR.

     1.3  "Base Price" shall mean the price per share of Company

Stock from which the amount payable upon exercise of a SAR, under

Section 5.04 hereof, is measured.

     1.4  "Board" shall mean the Board of Directors of the

Company.

     1.5  "Book Value" shall mean the book value of a share of

Company Stock as determined from the books and records of the

Company in accordance with generally accepted accounting

principles applied on a consistent basis as determined by the

independent certified accountants of the Company who audit the

Company's financial statements.

     1.6  "Change in Control" shall mean the occurrence of:

          (a) a sale, assignment or transfer by the Company of

all, or substantially all, of its operating assets or business in

a single transaction, or a series of related transactions, except

any sales, assignments or transfers to Affiliates of the Company;

          (b) the merger, consolidation or reorganization of the

Company with or into any other corporation or corporations, other

than Affiliates of the Company, or other similar business

combination or reorganization; or

          (c)  the acquisition, by any Person or group of Persons

acting in concert, other than Affiliates of the Company, directly

or indirectly, of Company Stock which, when added to other shares

of Company Stock held by such Person or group of Persons, results

in such Person or group of Persons holding a majority of the

issued and outstanding shares of any class of the common stock of

the Company.

     1.7  "Code" shall mean the Internal Revenue Code of 1986, as

amended from time to time, and any successor or substitute

statute.

     1.8  "Committee" shall mean the Executive Compensation

Committee of the Board which shall consist of three (3) Directors

who are not employees or officers of the Company plus the

Company's chief executive officer (who shall be a non-voting

member of the Committee).

     1.9  "Company" shall mean Roundy's, Inc., a Wisconsin

corporation.

     1.10 "Company Stock" shall mean the Class B Common Stock of

the Company of the par value of $1.25 per share and such other

stock and securities as may be substituted therefor pursuant to

Section 6.03.

     1.11 "Director" shall mean a member of the Board.

     1.12 "Eligible Employee" shall mean any senior executive or

key employee of the Company or a Subsidiary who satisfies all of

the requirements of Section 2.02 and is not excluded under

Section 3.01.

     1.13 "Exercise Period" shall mean the period of time

provided pursuant to Section 4.03 and Section 5.03 within which

an Option or a SAR, respectively, may be exercised.

     1.14 "Fair Market Value" shall mean as of a particular date

(the "Determination Date") the highest price per share (in money

or money's worth) (hereinafter "Trading Price") at which any

share of Company Stock is purchased or otherwise acquired (or

into which any share of Company Stock is converted or for which

it is exchanged) in a bona fide, arms length transaction between

unrelated parties, during the twelve-month period ending on (and

including) the Determination Date.

     1.15"Grantee" shall mean any person who is granted an

Option or a SAR under the Plan.

     1.16"Option" shall mean an Option granted under this Plan,

which shall be a nonstatutory stock option pursuant to the Code.

     1.17"Option Price" shall mean the price at which each share

of Company Stock covered by an Option may be purchased.

     1.18"Person" shall mean an individual, firm, partnership,

corporation, trust, pension plan or other entity.

     1.19"Plan" shall mean the Roundy's, Inc. 1991 Stock

Incentive Plan, as may be amended from time to time.

     1.20 "SAR" shall mean a Stock Appreciation Right granted

under this Plan.

     1.21"Subsidiary" shall mean any corporation, now or

hereafter in existence, in which the Company owns, directly or

indirectly, a voting stock interest of more than fifty percent

(50%).

     1.22 "Vesting Interval" shall mean the time period provided

for under any Agreement between the respective dates on which

each incremental amount of the total number of Options or SARs

granted under said Agreement becomes exercisable.

     1.23 "Vesting Rate" shall mean the percentage of the total

number of Options or SARs under any Agreement which becomes

exercisable in each Vesting Interval.



                            SECTION 2

                          PARTICIPATION

    2.01 Purpose.  The purpose of the Plan is to further the

growth and success of the Company by providing senior executives

and key employees with additional incentive to contribute to such

growth and success and by aiding the Company in attracting and

retaining senior executives and key employees.

     2.02 Eligibility.

          (a) Senior executives and key employees of the Company

and its Subsidiaries (including officers and employees who may be

Directors) who, in the sole opinion of the Committee, upon the

recommendation of the President and Chief Executive Officer of

the Company, contribute significantly to the growth and success

of the Company or a Subsidiary shall be eligible for Options.

          (b) Key employees of the Company and its Subsidiaries

(including officers and employees who may be Directors) who, in

the sole opinion of the Committee, upon the recommendation of the

President and Chief Executive Officer of the Company, contribute

significantly to the growth and success of the Company or a

Subsidiary shall be eligible for SARs.

          (c) From among all such Eligible Employees, the

Committee shall determine from time to time those Eligible

Employees to whom Options and SARs shall be granted.  No Eligible

Employee shall have any right whatsoever to receive Options or

SARs unless so determined by the Committee.

    2.03 No Employment Rights.  The Plan shall not be construed

as conferring any rights upon any individual for a continuation

of employment, nor shall it interfere with the rights of the

Company or any Subsidiary to terminate the employment of any

individual or to take any other action affecting such individual.

                            SECTION 3

                            COMMITTEE

    3.01 Administration.  The Plan shall be administered by the

Committee.  The Committee shall hold meetings upon such notice

and at such place or places, and at such time or times as it may

from time to time determine.   A majority of the members of the

Committee at the time in office shall constitute a quorum for the

transaction of business, and the acts of a majority of the

members participating in any meeting at which a quorum is present

shall be the acts of the Committee.  The Committee may act

without a meeting if a consent in writing setting forth the

action so taken shall be signed by all of the members of the

Committee and filed with the minutes of the Committee.  Members

of the Committee who are not employees of the Company or a

Subsidiary shall not be Eligible Employees.

    3.02 Authority of Committee.  Subject to the provisions of

the Plan, the Committee shall have full, complete and final

authority to determine:

          (a)  the persons to whom Options and SARs shall be

granted;

          (b)  the number of shares to be included in each Option

and SAR;

          (c)  the price at which the shares included in each

Option may be purchased;

          (d)  the date or dates on which Options and SARs are

granted;

          (e)  the period or periods of time within which each

Option and SAR may be exercised;

          (f)  the Vesting Rates and Vesting Intervals under any

Agreement; and

          (g)  any other terms or provisions of any Agreement

which the Committee in its discretion deems appropriate.

    The Committee is empowered, in its discretion, (i) to modify

or renew or extend the term of any Option and SAR theretofore

granted, subject to the limitations set forth in Sections 4 and

5, respectively, (ii) to adopt, amend and rescind such rules and

regulations and take such other action as it shall deem necessary

or proper for the administration of the Plan, (iii) to authorize

any person to execute on behalf of the Company any instrument

required to effectuate the grant of an Option or a SAR previously

granted by the Committee, (iv) to shorten the Exercise Period for

any Option or any SAR theretofore granted, and (v) to accelerate

the vesting of any Option or any SAR theretofore granted;

provided, however, that any such discretionary acceleration may

occur with respect to any Agreement only once in any single

Vesting Interval, and no such discretionary acceleration may

increase the vesting Rate for any Vesting Interval under any

Agreement to a rate which is more than the greater of (x) 40% or

(y) twice the Vesting Rate in effect under such Agreement for

such Vesting Interval immediately prior to such acceleration; and

provided further, however, that the limitations contained in the

preceding proviso shall not apply to preclude the Committee from

accelerating the vesting of any Option or SAR upon the occurrence

of a Change In Control, nor shall they apply to any acceleration

of vesting which occurs pursuant to the express provisions of any

Agreement.  The Committee shall also have full and complete

discretionary authority to interpret the Plan, and the decision

of the Committee on any questions concerning the interpretation

and administration of the Plan shall be final, conclusive and

binding on all Grantees and any other holders of any Options and

SARs granted under the Plan.  The Committee may consult with

counsel, who may be counsel for the Company, and shall not incur

any liability for any action taken in good faith in reliance upon

the advice of counsel.

                            SECTION 4

                        TERMS OF OPTIONS

     4.01 General.  Each Option shall be evidenced by an

Agreement between the Company and the Grantee which shall be

subject to applicable provisions of the Plan and shall contain

the terms and conditions required by this Section 4, and such

other terms and conditions, not inconsistent herewith, as the

Committee may deem appropriate in each case.

     4.02 Option Price.  The price at which each share of Company

Stock covered by an Option may be purchased shall be equal to one

hundred percent (100%) of the Book Value of the Company Stock as

of the last day of the Company's fiscal year immediately

preceding the date the Option is granted.

     4.03 Period for Exercise.  Each Stock Option Agreement shall

state the period or periods of time within which the Option may

be exercised by the Grantee, in whole or in part, which shall be

such period or periods of time as may be determined in each case

by the Committee, provided that:

          (a) The Exercise Period of any Option may not extend

beyond a date which is ten (10) years from the date on which the

Option is granted;

          (b) Notwithstanding the specified Exercise Period of

any Option, if the Grantee's employment by the Company and its

Subsidiaries is terminated within the Exercise Period for any

reason other than for "cause" [as defined in Section 4.03(c)] or

death, the Exercise Period for any Option which is exercisable as

of the date of termination shall expire on the earlier of its

specified expiration date or a date which is ninety (90) days

following the date of such termination;

          (c)  Notwithstanding the specified Exercise Period of

any Option, if the Grantee's employment by the Company and its

Subsidiaries is terminated within the Exercise Period and the

Committee finds that there exists "cause" for such termination,

the Exercise Period for any Option held by the Grantee shall

expire on the date of such termination of employment.  For

purposes of this Section 4.03(c), the term "cause" shall mean the

commission by Grantee of an act of fraud, dishonesty or moral

turpitude involving the Company, any material breach by the

Grantee of the Company's Code of Business Ethics and Conduct

Policy as the same may be in effect from time to time, disloyalty

to the Company's best interests, or the Grantee's commission

(whether or not he or she is charged or convicted) of any act

which would constitute, under any federal or state law, a crime

carrying a maximum penalty of at least one year incarceration or

a fine or forfeiture of at least $5,000; and

          (d)  Notwithstanding the specified Exercise Period of

any Option, if the Grantee dies during the Exercise Period while

in the employ of the Company or a Subsidiary, the Exercise Period

for any Option exercisable as of the date of death shall expire

on the earlier of its specified expiration date or on 12:00

midnight on a date which is one year after the date of such

death.  Such Option may be exercised by the person or persons

entitled to do so under the Grantee's last will and testament, by

the Grantee's executor or personal representative, or, if the

Grantee shall fail to make testamentary disposition of his or her

Option or shall die intestate, by the person or persons entitled

to receive the Option under applicable intestacy laws.

          (e)  Notwithstanding the provisions of the preceding

paragraphs (a) through (d) of this Section 4.03, a Stock Option

Agreement may provide for Exercise Periods extending beyond the

limits specified in the preceding paragraphs (a) through (d) if

such Stock Option Agreement is approved by the Board, by the

affirmative vote of a majority of the Directors who are not

parties to such Stock Option Agreement.

     4.04 Exercise of Option.  Subject to Section 4.03, each

Option may be exercised in whole or in part (but only with

respect to whole shares) from time to time as specified in the

Agreement.  Each Grantee may exercise an Option by giving written

notice of the exercise to the Company, specifying the number of

shares of Company Stock to be purchased, accompanied by payment

in full of the purchase price therefor, plus, if required, an

amount equal to all applicable withholding taxes.  The purchase

price may be paid in cash, by check, or, with the approval of the

Committee, in shares of Company Stock having, at the time the

Option is exercised, an aggregate Fair Market Value equal to the

purchase price of the shares acquired pursuant to the exercise of

the Option, or a combination thereof.  For purposes of this

Section 4.04, an Option shall be considered to be exercised on

the date notice of exercise and payment of the purchase price is

personally delivered or deposited in the United States mail,

first class, postage prepaid, addressed to the Company at its

then current corporate headquarters.  No Grantee shall be under

any obligation to exercise any Option granted hereunder.  The

Grantee may exercise or not exercise the Option in his or her

sole discretion.

     4.05 Date Option Granted.  For purposes of the Plan, an

Option shall be considered as having been granted on the date on

which the Committee authorized the grant of the Option, except

where the Committee has designated a later date, in which event

the later date shall constitute the date of grant of the Option;

provided, however, that in either case notice of the grant of the

Option shall be given to the Grantee within a reasonable time.

                            SECTION 5

                          TERMS OF SARS

    5.01 General.  Each SAR shall be evidenced by an Agreement

between the Company and the Grantee which shall be subject to

applicable provisions of the Plan and shall contain the terms and

conditions required by this Section 5, and such other terms and

conditions, not inconsistent herewith, as the Committee may deem

appropriate in each case.

    5.02 Base Price.  The Base Price of a SAR shall be equal to

one hundred percent (100%) of the Book Value of one share of

Company Stock as of the last day of the Company's fiscal year

immediately preceding the date the SAR is granted.

    5.03 Period for Exercise.  Each Agreement shall state the

period or periods of time within which the SAR may be exercised

by the Grantee, in whole or in part, which shall be such period

or periods of time as may be determined in each case by the

Committee, provided that:

          (a)  The Exercise Period of any SAR may not extend

beyond a date which is fifteen (15) years from the date on which

the SAR is granted;

          (b)  Notwithstanding the specified Exercise Period of

any SAR, if the Grantee's employment by the Company and its

Subsidiaries is terminated within the Exercise Period for any

reason other than for "cause" [as defined in Section 5.03(c)] or

death, the Exercise Period for any SAR which is exercisable as of

the date of termination shall expire on the earlier of the

specified expiration date or a date which is ninety (90) days

following the date of such termination;

          (c)  Notwithstanding the specified Exercise Period of

any SAR, if the Grantee's employment by the Company and its

Subsidiaries is terminated within the Exercise Period and the

Committee finds that there exists "cause" for such termination,

the Exercise Period for any SAR held by the Grantee shall expire

on the date of such termination of employment.  For purposes of

this Section 5.03(c), the term "cause" shall mean the commission

by Grantee of an act of fraud, dishonesty or moral turpitude

involving the Company, any material breach by the Grantee of the

Company's Code of Business Ethics and Conduct Policy as the same

may be in effect from time to time, disloyalty to the Company's

best interests, or the Grantee's commission (whether or not he or

she is charged or convicted) of any act which would constitute,

under any federal or state law, a crime carrying a maximum

penalty of at least one year incarceration or a fine or

forfeiture of at least $5, 000; and

          (d)  Notwithstanding the specified Exercise Period of

any SAR, if the Grantee dies during the Exercise Period while in

the employ of the Company or a Subsidiary, the Exercise Period of

any SAR exercisable as of the date of death shall expire on the

earlier of the specified expiration date or 12: 00 midnight on a

date which is one year after the date of such death.  Such SAR

may be exercised by the person or persons entitled to do so under

the Grantee's last will and testament, by the Grantee's executor

or personal representative, or, if the Grantee shall fail to make

testamentary disposition of his or her SAR or shall die

intestate, by the person or persons entitled to receive the SAR

under applicable intestacy laws.

     5.04 Exercise of SAR.  Subject to Section 5.03, each SAR may

be exercised in whole or in part (but only with respect to whole

shares) from time to time as specified in the Agreement.  Each

Grantee may exercise a SAR by giving written notice of the

exercise to the Company, specifying the number of SARs which are

being exercised.  Upon exercise of the SAR, the Grantee shall be

paid an amount equal to the difference between (i) the Fair

Market Value per share of the Company Stock as of the date on

which the SAR is exercised and (ii) the Base Price less, if

required, any applicable withholding taxes.  For purposes of this

Section 5.04, a SAR shall be considered to be exercised on the

date notice of exercise is personally delivered or deposited in

the United States mail, first class, postage prepaid, addressed

to the Company at its then current corporate headquarters.  No

Grantee shall be under any obligation to exercise any SAR granted

hereunder.  The Grantee may exercise or not exercise a SAR in his

or her sole discretion.

     5.05 Date SAR Granted.   For purposes of the Plan, a SAR

shall be considered as having been granted on the date on which

the Committee authorized the grant of the SAR, except where the

Committee has designated a later date, in which event the later

date shall constitute the date of grant of the SAR; provided,

however, that in either case notice of the grant of the SAR shall

be given to the Grantee within a reasonable time.

                            SECTION 6

                          COMPANY STOCK

     6.01 Number of Shares Subject to Options.  The aggregate

number of shares of Company Stock that may be sold or delivered

under the Plan as Options shall not exceed Seventy Five Thousand

(75,000) shares.  Shares of Company Stock sold or delivered under

the Plan may be authorized but unissued shares, shares reacquired

by the Company, or a combination of both, as the Committee may

from time to time determine.  Shares of Company Stock not

purchased under any Option granted under the Plan which are no

longer available for purchase thereunder by virtue of the total

or partial expiration, termination or voluntary surrender of the

Option shall continue to be otherwise available for the purposes

of the Plan.

     6.02 Maximum Number of SARs.  The aggregate number of SARs

that may be issued or granted under the Plan shall not exceed the

equivalent of Twenty Five Thousand (25,000) shares of Company

Stock.  SARs not exercised under the Plan which are no longer

available for exercise by virtue of the total or partial

expiration, termination or voluntary surrender of the SAR shall

continue to be otherwise available for the purposes of the Plan.

     6.03 Effect of Stock Dividends, Merger, etc.  In the event

of any merger, consolidation, share exchange, split-up or

combination involving the Company, if any stock dividend is

declared upon the Company Stock, or if there is any stock split,

stock distribution, or other recapitalization of the Company with

respect to its Company Stock, resulting in a split-up or

combination or exchange of shares, the aggregate number and kind

of shares which may thereafter be offered under the Plan, the

kind of shares then subject to Options granted and the per share

Option Price and the number of then issued SARs therefor shall be

proportionately and appropriately adjusted, without (in the case

of Options) any change in the aggregate Option Price, all as the

Committee may deem appropriate.  If pursuant to any such

transaction shares of Company Stock outstanding are exchanged for

or converted into shares of stock or other equity securities of

any other corporation or entity, all outstanding Options shall

thereupon be converted into options to purchase, and all SARs

shall thereupon be deemed to represent, a proportionate number of

shares of the stock or other equity securities of such other

corporation or entity into which Company Stock is thereby

converted or exchanged, without (in the case of Options) any

change in the aggregate Option Price, all as the Committee may

deem appropriate.

                            SECTION 7

                             GENERAL

     7.01 Government and Other Regulations.  The obligation of

the Company to issue osr transfer and deliver shares for Options

exercised under the Plan shall be subject to all applicable laws,

regulations, rules, orders and approval which shall then be in

effect and required by governmental entities.

     7.02 Nontransferability.  No Option or SAR shall be

transferable or assignable by the Grantee except by last will and

testament or the laws of descent and distribution.  During the

Grantee's lifetime, Options and SARs shall be exercisable only by

the Grantee or by the Grantee's guardian or legal representative.

     7.03 General Restriction.  Each Option shall be subject to

the requirement that if at any time the Board or the Committee

shall determine, in its discretion, that the listing,

registration, or qualification of securities upon any securities

exchange or under any state or federal law, or the consent or

approval of any government regulatory body, is necessary or

desirable as a condition of, or in connection with, the granting

of such Option or the issue or purchase of securities thereunder,

such Option may not be exercised in whole or in part unless such

listing, registration, qualification, consent or approval shall

have been effected or obtained free of any conditions not

acceptable to the Board or the Committee.

     7.04 No Rights as Stockholder.  The holder of an Option

shall not have any rights of a stockholder of the Company with

respect to the shares of Company Stock subject to the Option

until such shares of Company Stock shall have been delivered to

him or her.  The holder of a SAR shall not have any rights of a

stockholder of the Company.

     7.05 Effective Date and Duration of Plan. The Plan shall

become effective November 1, 1991.  No Options and no SARs shall

be granted under the Plan after November 30, 2001.

     7.06 Amendments.  The Board may from time to time amend,

modify, suspend or terminate the Plan; provided, however, that no

such action shall (a) impair without the Grantee's consent any

Option or SAR theretofore granted under the Plan or deprive any

Grantee of any shares of Company Stock which he or she may have

acquired through or as a result of the Plan, or (b) in the event

the Plan has been approved by the shareholders of the Company, be

made without Company shareholder approval where such change would

(i) materially increase the benefits accruing to participants

under the Plan, (ii) increase the total number of shares of

Common Stock that may be subject to Option or SARs under the Plan

(other than as provided in Section 6.02), (iii) decrease the

percentage relationship which must exist between the Option Price

and the Book Value of the Company Stock as provided under Section

4.02, or (iv) alter the class of employees who are eligible to be

granted Options and SARs pursuant to the provisions of Section

2.02.

     7.07 Construction.  Except as otherwise required by

applicable federal laws, the Plan shall be governed by, and

construed in accordance with, the laws of the State of Wisconsin.



EXHIBIT 10.7


        FORM OF STOCK APPRECIATION RIGHTS AGREEMENT
                                

     THIS AMENDMENT is made this 3rd day of June, 1998, between
ROUNDY'S, INC., a Wisconsin corporation ("Roundy's") and
[EMPLOYEE NAME] ("Employee").

                            RECITALS:

1.   The Employee and Roundy's are parties to certain "Stock
     Appreciation Rights Agreements" dated as of [agreement dates]
     (the "Existing Agreements"), entered into pursuant to the
     Company's 1991 Stock Incentive Plan (the "Plan").

2.   The Parties desire to amend the Existing Agreements, in the
     manner set forth herein, to conform the Existing Agreements to
     certain amendments made by Roundy's to the Plan.

                           AGREEMENT:
                                
     Therefore, in consideration of the premises and the
Employee's continued employment with Roundy's, Roundy's and the
Employee hereby agree as follows:

     1.   Amendment of Existing Agreements.

     (A)  Clause (a) of Section 7 of each of the Existing
Agreements is deleted and replaced with the following:
     
          ". . . (a) the Fair Market Value per share of the
          Company Stock as of the date on which the SAR is
          exercised and . . ."
          
     (B)  The Expiration Date of each of the respective Existing
Agreements, as set forth on Page 1 thereof, is extended to a date
five (5) years after the Expiration Date originally specified in
such Existing Agreement.
     
     2.   Agreements Otherwise Remain in Effect.  Except as
expressly set forth above, the Existing Agreements remain in
force and effect in accordance with their original terms.

     IN WITNESS WHEREOF, the parties have executed this
Amendment, as of the date first written above.

                              ROUNDY'S, INC.

                              By:
                                 Gerald F. Lestina, President & CEO

                              Attest:
*, Employee                        Edward G. Kitz, Vice Pres., Secy. & Treas.


EXHIBIT 10.8



       AMENDMENT TO SEVERANCE AND NON-COMPETITION AGREEMENT

     THIS AMENDMENT is made this 3rd day of June, 1998, between
ROUNDY'S, INC., a Wisconsin corporation ("Roundy's") and Gerald F.
Lestina ("Mr. Lestina").

                             RECITALS:

1.   Mr. Lestina and Roundy's are parties to a "Severance and Non-
     Competition Agreement" dated as of April 13, 1998 (the
     "Existing Agreement").

2.   The Parties desire to amend the Existing Agreement, in the
     manner set forth herein.

                            AGREEMENT:
     Therefore, in consideration of the premises and Mr. Lestina's
continued employment with Roundy's, Roundy's and Mr. Lestina hereby
agree as follows:

     1.   Amendment of Existing Agreement.  Section 4(d) of the
Existing Agreement is renumbered subsection 4(d)(i), and a new
subsection 4(d)(ii) is inserted to read as follows:

          "(ii)     Notwithstanding anything contained in the
          preceding subsection 4(d)(ii) or elsewhere in this
          Agreement, in the event any payments or other benefits
          otherwise receivable by Mr. Lestina hereunder are
          determined to be "parachute payments" (as hereinafter
          defined), under no circumstances shall the Severance
          Benefit exceed the "Maximum Amount" (as hereinafter
          defined).  The "Maximum Amount" for this purpose means a
          dollar amount equal to (i) three (3) times Mr. Lestina's
          "base amount" (as hereinafter defined), minus (ii) all
          other amounts constituting parachute payments received or
          receivable by Mr. Lestina in respect of the same Change
          of Control, minus (iii) one dollar.  The terms "parachute
          payment" and "base amount" shall have the meanings given
          them in Section 280G of the Internal Revenue Code of
          1986, as amended from time to time (or the corresponding
          provisions of any future tax laws that may be enacted in
          substitution for or in place of said section) and the
          Treasury Regulations and other interpretations of said
          Section in existence from time to time, except that
          "parachute payment" shall be defined without reference to
          clause (ii) of subparagraph 280G(b)(2)(A).  In the event
          of any dispute between Mr. Lestina and Roundy's with
          respect to the interpretation and effect of this
          subsection 4(d)(ii) (including, without limitation, the
          calculation of Mr. Lestina's base amount or the total
          amount of parachute payments received or receivable by
          Mr. Lestina), the matter shall be submitted for a
          determination by Roundy's outside certified public
          accountants, which determination shall be final and
          binding on the parties."

     2.   Agreement Otherwise Remains in Effect.  Except as
expressly set forth above, the Existing Agreement remains in force
and effect in accordance with its original terms.

     IN WITNESS WHEREOF, the parties have executed this Amendment,
as of the date first written above.

                              ROUNDY'S, INC.

                              By: ROBERT D. RANUS
                                Its: VICE PRESIDENT
GERALD F. LESTINA
__________________________________
Gerald F. Lestina
                                         EDWARD G. KITZ
                                 Attest: --------------------------------------
                                  Edward G. Kitz, Vice Pres., Sec'y & Treasurer


EXHIBIT 10.9


       FORM OF SECOND AMENDMENT TO DEFERRED COMPENSATION AGREEMENT

     THIS AMENDMENT is made this 3rd day of June, 1998, between
ROUNDY'S, INC., a Wisconsin corporation ("Roundy's") and [EMPLOYEE
NAME] ("Employee").

                            RECITALS:

1.   The Employee and Roundy's are parties to a "Deferred
     Compensation Agreement" dated as of April 16, 1997, as
     previously amended (the "Existing Agreement").

2.   The Parties desire to amend the Existing Agreement further, in
     the manner set forth herein.

                            AGREEMENT:
     Therefore, in consideration of the premises and the Employee's
continued employment with Roundy's, Roundy's and the Employee
hereby agree as follows:

     1.   Amendment of Existing Agreement.  Section 3 of the
Existing Agreement is renumbered subsection 3(a), and a new
subsection 3(b) is inserted to read as follows:

     "(b) Notwithstanding anything contained in the preceding
          subsection 3(a) or elsewhere in this Agreement, in the
          event any payments or other benefits otherwise receivable
          by the Employee hereunder are determined to be "parachute
          payments" (as hereinafter defined), under no
          circumstances shall the Deferred Compensation Amount
          exceed the "Maximum Amount" (as hereinafter defined).
          The "Maximum Amount" for this purpose means a dollar
          amount equal to (i) three (3) times the Employee's "base
          amount" (as hereinafter defined), minus (ii) all other
          amounts constituting parachute payments received or
          receivable by the Employee in respect of the same Change
          of Control, minus (iii) one dollar.  The terms "parachute
          payment" and "base amount" shall have the meanings given
          them in Section 280G of the Internal Revenue Code of
          1986, as amended from time to time (or the corresponding
          provisions of any future tax laws that may be enacted in
          substitution for or in place of said section) and the
          Treasury Regulations and other interpretations of said
          Section in existence from time to time, except that
          "parachute payment" shall be defined without reference to
          clause (ii) of subparagraph 280G(b)(2)(A).  In the event
          of any dispute between the Employee and Roundy's with
          respect to the interpretation and effect of this
          subsection 3(b) (including, without limitation, the
          calculation of the Employee's base amount or the total
          amount of parachute payments received or receivable by
          the Employee), the matter shall be submitted for a
          determination by Roundy's outside certified public
          accountants, which determination shall be final and
          binding on the parties."

     2.   Agreement Otherwise Remains in Effect.  Except as
expressly set forth above, the Existing Agreement remains in force
and effect in accordance with its original terms.

     IN WITNESS WHEREOF, the parties have executed this Amendment,
as of the date first written above.

                              ROUNDY'S, INC.

                              By:
                                Gerald F. Lestina, President & CEO

                              Attest: ______________________,
                              Edward G. Kitz, Vice President, Sec'y & Treasurer


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ROUNDY'S,
INC.  FORM 10-Q FOR THE QUARTER ENDING OCTOBER 3, 1998 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-02-1999
<PERIOD-END>                               OCT-03-1998
<CASH>                                      83,242,000
<SECURITIES>                                         0
<RECEIVABLES>                               85,650,900
<ALLOWANCES>                                         0
<INVENTORY>                                164,443,400
<CURRENT-ASSETS>                           342,377,300
<PP&E>                                     202,094,000
<DEPRECIATION>                             105,516,300
<TOTAL-ASSETS>                             469,018,000
<CURRENT-LIABILITIES>                      240,416,500
<BONDS>                                     82,235,500
                                0
                                          0
<COMMON>                                     1,344,800
<OTHER-SE>                                 119,844,100
<TOTAL-LIABILITY-AND-EQUITY>               469,018,000
<SALES>                                  1,903,789,200
<TOTAL-REVENUES>                         1,907,696,600
<CGS>                                    1,722,281,600
<TOTAL-COSTS>                            1,722,281,600
<OTHER-EXPENSES>                           160,980,700
<LOSS-PROVISION>                             1,533,200
<INTEREST-EXPENSE>                           5,490,800
<INCOME-PRETAX>                             17,410,300
<INCOME-TAX>                                 7,094,700
<INCOME-CONTINUING>                         10,315,600
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                10,315,600
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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