ROUNDYS INC
10-Q, 1999-11-09
GROCERIES, GENERAL LINE
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 <PAGE>


                             UNITED STATES
                  SECURITIES AND EXCHANGE COMMISSION
                         WASHINGTON, DC 20549

                               FORM 10-Q

(Mark One)
(X)  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934
For the quarterly period ended October 2, 1999

OR

( )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934
For the transition period from ___________ to ____________

Commission File Number        33-57505
                       ________________________________________

                              Roundy's, Inc.
          (Exact name of registrant as specified in its charter)

            Wisconsin                           39-0854535
 -------------------------------        -----------------------------
(State or other jurisdiction of         (I.R.S. Employer
incorporation or organization)          Identification No.)

23000 Roundy Drive, Pewaukee, Wisconsin        53072
- ---------------------------------------------------------------------
(Address of principal executive offices)     (Zip Code)

                     (262) 953-7999
         ------------------------------------------------------------
          (Registrant's telephone number, including area code)

                     NOT APPLICABLE
- ---------------------------------------------------------------------
(Former name, former address and former fiscal year, if changed since
last report)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period
that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days. Yes  X  NO

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.



          Class                      Outstanding at October 2, 1999

Common Stock, $1.25 par value

Class A (Voting)                11,800 Shares

Class B (Non-voting)         1,150,228 Shares






<PAGE>



                            ROUNDY'S, INC.

                                 INDEX
                                 ------


                                                               Page
                                                                No.
                                                               ----
PART I.        Financial Information:

               Condensed Consolidated Balance Sheets -           3
                  October 2, 1999 and January 2, 1999

               Condensed Statements of Consolidated Earnings     4
               -
                  Thirteen Weeks and Thirty-nine Weeks Ended
                  October 2, 1999 and October 3, 1998

               Condensed Statements of Consolidated Cash         5
               Flows -
                  Thirty-nine Weeks Ended October 2, 1999
                  and October 3, 1998

               Notes to Condensed Consolidated Financial         6
                  Statements

               Management's Discussion and Analysis of           8
                  Financial Condition and Results of
                  Operations

PART II.       Other Information                                13

SIGNATURES                                                      14

<PAGE>

                      PART I. FINANCIAL INFORMATION
                     ROUNDY'S, INC. AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED BALANCE SHEETS
                   October 2, 1999 and January 2, 1999

                                         October 2, 1999   January 2, 1999
                                           (Unaudited)       (Audited)
                                         ---------------  ---------------
ASSETS
CURRENT ASSETS:
  Cash and cash equivalents               $ 85,755,300      $ 72,094,500
  Notes and accounts receivable, less
    allowance for losses of $6,402,800
    and $6,361,600, respectively            85,598,000        78,489,000
  Merchandise inventories                  174,624,100       159,743,100
  Prepaid expenses                           3,461,900         5,347,000
  Future income tax benefits                 6,373,800         6,373,800
                                          -------------     -------------
      Total Current Assets                 355,813,100       322,047,400
                                          -------------     -------------

OTHER ASSETS:
  Notes receivable, less allowance for
  losses of $6,015,000                      13,217,000        11,013,000
  Goodwill and other assets                  9,686,500        10,140,600
  Other real estate                          3,844,900         4,081,300
  Deferred income tax benefit                4,492,000         4,492,000
                                          -------------     -------------
    Total Other Assets                      31,240,400        29,726,900
                                          -------------     -------------
PROPERTY AND EQUIPMENT - Net               123,128,200       110,637,300
                                          -------------     -------------
                                          $510,181,700      $462,411,600
                                          =============     =============
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Current maturities of long-term debt    $ 24,731,200      $ 10,159,700
  Accounts payable                         186,993,400       165,801,200
  Accrued expenses                          66,505,400        56,924,600
  Income taxes                               5,193,500         4,418,600
                                          -------------     -------------
    Total Current Liabilities              283,423,500       237,304,100

LONG-TERM DEBT, LESS CURRENT MATURITIES     57,503,600        73,298,100
OTHER LIABILITIES                           23,686,200        16,998,100
                                          -------------     -------------
    Total Liabilities                      364,613,300       327,600,300
                                          -------------     -------------

REDEEMABLE CLASS B COMMON STOCK              8,879,700         9,007,700
                                          -------------     -------------

STOCKHOLDERS' EQUITY:
  Common Stock:
    Voting (Class A)                            14,700            14,900
    Non-Voting (Class B)                     1,357,700         1,327,300
                                          -------------     -------------
      Total Common Stock                     1,372,400         1,342,200

 Patronage dividends payable in common
  stock                                                        4,060,000
 Additional paid-in capital                 36,337,200        31,582,600
 Reinvested earnings                       100,110,300        89,950,000
                                          -------------     -------------
      Total                                137,819,900       126,934,800
 Less Treasury Stock, at cost                1,131,200         1,131,200
                                          -------------     -------------
      Total Stockholders' Equity           136,688,700       125,803,600
                                          -------------     -------------
                                          $510,181,700      $462,411,600
                                          =============     =============
See Notes to Condensed Consolidated Financial Statements.
<PAGE>
<TABLE>
<CAPTION>


                         ROUNDY'S, INC. AND SUBSIDIARIES
                 CONDENSED STATEMENTS OF CONSOLIDATED EARNINGS
               FOR THE THIRTEEN WEEKS AND THIRTY-NINE WEEKS ENDED
                       October 2, 1999 AND October 3, 1998

                                   (UNAUDITED)

                                    Thirteen Weeks Ended              Thirty-Nine Weeks Ended
                              October 2, 1999  October 3, 1998   October 2, 1999  October 3, 1998
                              --------------------------------   ----------------------------------
<S>                           <C>              <C>               <C>              <C>
REVENUES:
Net sales and service fees...  $ 669,895,800    $ 635,075,500     $1,987,423,000   $1,903,789,200
Other - net..................        882,600        1,375,000          3,231,800        3,907,400
                               --------------   --------------    ---------------  ---------------
                                 670,778,400      636,450,500      1,990,654,800    1,907,696,600
                               --------------   --------------    ---------------  ---------------
COSTS AND EXPENSES:
Cost of sales................    603,326,900      574,711,100      1,793,586,400    1,722,281,600
Operating and administrative.     58,241,700       53,967,300        171,638,600      162,513,900
Interest.....................      1,630,100        1,803,000          4,892,600        5,490,800
                               --------------   --------------    ---------------  ---------------
                                 663,198,700      630,481,400      1,970,117,600    1,890,286,300
                               --------------   --------------    ---------------  ---------------
EARNINGS BEFORE INCOME TAXES.      7,579,700        5,969,100         20,537,200       17,410,300

PROVISION FOR INCOME TAXES...      3,088,700        2,432,400          8,368,900        7,094,700
                               --------------   --------------    ---------------  ---------------
NET EARNINGS.................  $   4,491,000    $   3,536,700     $   12,168,300   $   10,315,600
                               ==============   ==============    ===============  ===============

See Notes to Condensed Consolidated Financial Statements.
</TABLE>

<PAGE>
                      ROUNDY'S, INC. AND SUBSIDIARIES
             CONDENSED STATEMENTS OF CONSOLIDATED CASH FLOWS
    FOR THE THIRTY-NINE WEEKS ENDED OCTOBER 2, 1999 AND OCTOBER 3, 1998
                                (UNAUDITED)

                                                    Thirty-nine Weeks Ended
                                              October 2, 1999  October 3, 1998
                                              ---------------  ---------------
Cash Flows From Operating Activities:
  Net earnings................................  $ 12,168,300     $ 10,315,600
  Adjustments to reconcile net earnings to net
    cash provided by operating activities:
  Depreciation and amortization...............    13,832,700       13,739,200
  Allowance for losses........................     1,190,500        1,533,200
  Loss(gain) on sale of assets................       513,600         (198,700)
(Increase)decrease in operating assets net of
    the effect of acquisitions and dispostiton:
  Notes and accounts receivable...............    (8,284,100)       7,077,200
  Merchandise inventories.....................   (11,833,900)     (18,220,900)
  Prepaid expenses............................     1,889,500        2,398,900
  Other real estate...........................       236,400        2,493,100
  Goodwill and other assets...................      (196,100)         (79,100)
Increase(decrease)in operating liabilities net
of the effect of acquisitions and disposition:
  Accounts payable............................    20,291,900       10,597,900
  Accrued expenses............................     9,160,300       10,064,900
  Income taxes................................       774,900        2,287,000
  Other liabilities...........................     6,688,100          298,300
                                                -------------    -------------
Net cash flows provided by operating activities   46,432,100       42,306,600
                                                -------------    -------------
Cash Flows from Investing Activities:
  Capital expenditures........................   (22,433,000)     (10,054,600)
  Proceeds from sale of property and
    equipment and other productive assets.....     1,182,400        3,454,100
  Payment for business acquisitions net of
    cash acquired.............................    (6,682,500)
  Increase in notes receivable................    (2,204,000)        (143,900)
                                                -------------    -------------
Net cash flows used in investing activities...   (30,137,100)      (6,744,400)
                                                -------------    -------------
Cash Flows from Financing Activities:
  Reduction in debt...........................    (1,223,000)      (1,220,900)
  Proceeds from sale of common stock..........     1,637,100        1,315,000
  Common stock purchased......................    (3,048,300)      (4,781,200)
                                                -------------    -------------
Net cash flows used in financing activities...    (2,634,200)      (4,687,100)
                                                -------------    -------------
Net Increase in Cash and Cash Equivalents.....    13,660,800       30,875,100
Cash and Cash Equivalents, Beginning of Period    72,094,500       52,366,900
                                                -------------    -------------
Cash and Cash Equivalents, End of Period......  $ 85,755,300     $ 83,242,000
                                                =============    =============
Cash paid during the period: - Interest         $  3,865,100     $  4,509,100
                             - Income Taxes        7,684,300        4,940,400

         See Notes to Condensed Consolidated Financial Statements.

<PAGE>
               NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1)   In the opinion of the Company, the accompanying consolidated
     financial statements contain all adjustments (consisting only of
     normal recurring accruals) necessary to present fairly the financial
     position as of October 2, 1999 and January 2, 1999, and the results
     of operations for the thirteen and thirty-nine weeks ended October
     2, 1999 and October 3, 1998 and changes in cash flows for the thirty-
     nine weeks ended October 2, 1999 and October 3, 1998.

2)   The results of operations for the thirteen and thirty-nine weeks
     ended October 2, 1999 and October 3, 1998 are not necessarily
     indicative of the results to be expected for the full fiscal year.

3)   Earnings per share are not presented because they are not deemed to
     be meaningful.

4)   Class B common stock, which is subject to redemption, is reflected
     outside of stockholders' equity.  As of October 2, 1999 and January
     2, 1999, 77,349 and 78,464 shares, respectively, were subject to
     redemption.  The Class B common stock subject to redemption is
     payable over a five year period based upon the book value at the
     preceding fiscal year end.

5)   During fiscal 1998, fire destroyed the Evansville, Indiana
     warehouse, inventory and equipment.  The Division supplied frozen food
     and meat products to Roundy's customers in the Southern Midwest area.
     Discussions are in process with the insurance carrier relating to the
     inventory, building and equipment and estimated business interruption
     losses incurred.

     Through October 2, 1999, cash advances aggregating $9.4 million were
     received from the insurance carrier relative to (1) the cost of the
     inventory destroyed in the fire ($4.1 million), (2) a partial
     advance on the replacement cost of the destroyed building and
     equipment ($5.0 million) and (3) to cover certain costs of
     demolishing the building and removing debris from the site ($0.3
     million).  The Company has also recorded an insurance claim
     receivable for expenses directly related to costs incurred in
     connection with this fire.

     The Company elected to rebuild the facility on the existing site and
     completed the project in January 1999 at a cost of approximately
     $10.8 million.  The new facility was fully operational by January
     30, 1999, again supplying frozen food and meat products to Roundy's
     customers.

     The Company is in negotiations with the insurance carrier regarding
     an overall settlement of its claims-including additional expenses,
     building, equipment and business interruption.  Due to the
     complexity of the claim, the Company anticipates that the final
     settlement may require an extended
     period of negotiation.  However, Management believes that the
     Company's insurance coverage was sufficient and that the final
     settlement with its insurance carrier will not have a material
     adverse impact on the Company's future financial statements.

<PAGE>

6)   On December 8, 1998, the Company purchased a grocery retailer for
     approximately $4.6 million in cash.  On April 12, 1999, the Company
     purchased a grocery retailer for approximately $5.7 Million in cash.
     On August 24, 1999, the Company purchased a grocery retailer for
     approximately $1.0 million in cash.  The acquisitions have been
     accounted for as purchases and the results of operations have been
     included in the consolidated financial statements since the dates of
     the acquisitions.


7)   Segment Reporting.  The Company and its subsidiaries sell and
     distribute food and nonfood products that are typically found in
     supermarkets.  The Company's wholesale distribution segment sells to
     both corporate and independently owned retail food stores, while the
     retail segment sells directly to the consumer.

     Gross Profit represents net sales, less cost of sales.

     Identifiable assets are those used exclusively by that industry
     segment.  Corporate assets are principally cash and cash equivalents,
     notes receivable, corporate office facilities and equipment.

<TABLE>
<CAPTION>
                       For the thirteen weeks ended       For the thirty-nine weeks
                     October 2, 1999  October 3, 1998   October 2, 1999  October 3, 1998
                     ---------------  ---------------   ---------------  ---------------
<S>                  <C>              <C>               <C>              <C>
Net Sales
  Wholesale           $640,166,800     $621,883,500      $1,908,220,300   $1,850,839,700
  Retail                83,830,200       69,904,200         235,490,200      211,798,000
  Eliminations         (54,101,200)     (56,712,200)       (156,287,500)    (158,848,500)
                      -------------    -------------     ---------------  ---------------
      Total           $669,895,800     $635,075,500      $1,987,423,000   $1,903,789,200
                      =============    =============     ===============  ===============

Gross Profit
  Wholesale           $ 49,118,300     $ 46,150,300      $  144,961,200   $  138,586,000
  Retail                18,193,500       14,909,900          51,161,200       45,113,100
  Eliminations            (742,900)        (695,800)         (2,285,800)      (2,191,500)
                      -------------    -------------     ---------------  ---------------
      Total           $ 66,568,900     $ 60,364,400      $  193,836,600   $  181,507,600
                      =============    =============     ===============  ===============
Depreciation and
    Amortization
  Wholesale           $  1,876,600     $  1,770,400      $    5,493,200   $    5,845,200
  Retail                 1,203,200        1,021,500           3,614,400        3,245,000
  Corporate              1,665,500        1,499,000           4,725,100        4,649,000
                      -------------    -------------     ---------------  ---------------
      Total           $  4,745,300     $  4,290,900      $   13,832,700   $   13,739,200
                      =============    =============     ===============  ===============
Capital Expenditures
  Wholesale           $  4,789,900     $  1,907,300      $    8,230,600   $    4,112,200
  Retail                   352,900          286,100             717,500          455,600
  Corporate              5,962,500        2,418,400          13,484,900        5,486,800
                      -------------    -------------     ---------------  ---------------
      Total           $ 11,105,300     $  4,611,800      $   22,433,000   $   10,054,600
                      =============    =============     ===============  ===============

Identifiable Assets   October 2, 1999  January 2, 1999
                      ---------------  ---------------
Wholesale             $314,275,300     $304,322,200
Retail                  57,885,100       54,856,500
Corporate              138,021,300      103,232,900
                      -------------    -------------
Total                 $510,181,700     $462,411,600
                      =============    =============
</TABLE>
<PAGE>
                MANAGEMENT'S DISCUSSION AND ANALYSIS OF
             RESULTS OF OPERATIONS AND FINANCIAL CONDITION

Results of Operations
- ---------------------
The following is management's discussion and analysis of certain
significant factors, which have affected the Company's results of
operations during the periods included in the accompanying statements
of consolidated earnings.

A summary of the period to period changes in the principal items
included in the statements of consolidated earnings is shown below:
<TABLE>
<CAPTION>
                                                 Comparison of
                              13 Weeks Ended October 2,   39 Weeks Ended October 2,
                              1999 and October 3, 1998     1999 and October 3, 1998
                                 Increase/<Decrease>          Increase/<Decrease>
                              -------------------------   --------------------------
<S>                            <C>                          <C>
Net sales and service fees     $34,820,300   5.48%          $83,633,800    4.39%
Cost of sales                   28,615,800   4.98%           71,304,800    4.14%
Operating and admin. expenses    4,274,400   7.92%            9,124,700    5.61%
Interest expense                  (172,900) (9.59)%            (598,200) (10.89)%
Earnings before income taxes     1,610,600  26.98%            3,126,900   17.96%

</TABLE>

Net sales and service fees increased approximately $34.8 million during
the third quarter of 1999 as compared to the third quarter of 1998. The
loss of wholesale customers resulted in a decrease of approximately
$7.3 million.  The closing or sale of three Company-owned stores
resulted in a decrease of approximately $6.0 million.  New Company-
owned stores resulted in an increase of approximately $15.8 million.
Sales by existing Company-owned stores increased $4.1 million.  Sales
to new and existing wholesale customers increased $28.2 million.

Net sales and service fees increased approximately $83.6 million during
the first three quarters of 1999 as compared to the first three
quarters of 1998. The loss of wholesale customers resulted in a
decrease of approximately $29.7 million.  The closing or sale of five
Company-owned stores resulted in a decrease of approximately $21.7
million.  New Company-owned stores resulted in an increase of
approximately $33.6 million.  Sales by existing Company-owned stores
increased $11.7 million.  Sales to new and existing wholesale customers
increased $89.7 million.

Cost of sales approximated 90.1% and 90.5% of net sales and service
fees for the thirteen weeks ended October 2, 1999 and October 3, 1998,
respectively.  This lower cost of sales percentage is primarily due to
the higher concentration of retail store business.  Year-to-date cost
of sales approximated 90.3% and 90.5% of net sales and service fees for
the thirty-nine weeks ended October 2, 1999 and October 3, 1998,
respectively.

Operating and administrative expenses approximated 8.7% and 8.5% of net
sales and service fees for the thirteen weeks ended October 2, 1999 and
October 3, 1998, respectively.  Year-to-date operating and
administrative expenses approximated 8.6% and 8.5% of net sales and
service fees for the thirty-nine weeks ended October 2, 1999 and
October 3, 1998, respectively.  During the quarter ended July 3, 1999,
the Company received approximately $3.5 million from a customer for
early termination of a supply agreement.  The Company also
accrued approximately $1.5 million for the license to use bar-code
technology.  Both of these items are reflected in Statement of
Consolidated Earnings for the thirty-nine week period ended October 2,
1999.

<PAGE>
Interest expense decreased, in both the thirteen week and thirty-nine
week periods ended October 2, 1999, primarily as a result of lower
borrowing levels.

No patronage dividends have been accrued as of October 2, 1999.  The
Company's By-Laws require that, to the extent permitted by the Internal
Revenue Code, patronage dividends be paid out of earnings from business
done with stockholder-customers in an amount which will reduce net
earnings of the Company to such amount as will result in an 8 percent
increase in the book value of its common stock.

The income tax rate used for calculating the provision for income taxes
for the interim periods was 40.8% in 1998 and 1997.

Liquidity and Capital Resources
- -------------------------------
The Company's current ratio decreased slightly from 1.36:1 at year-end
to 1.26:1 at October 2, 1999.  The consolidated long-term debt to
equity ratio has decreased from 0.54:1 at January 2, 1999 to 0.40:1 at
October 2, 1999, partially due to increased equity levels and partially
due to the reclass of approximately $14.6 million to current maturities
of long-term debt.

The Company's financial condition remains strong.  Our cash, other
liquid assets, operating cash flows and access to capital markets,
taken together, provide adequate resources to fund ongoing operating
requirements and future capital expenditures related to the expansion
of our existing business and acquisitions.

Stockholders' equity, including redeemable common stock, increased
approximately $10.8 million due to reinvested earnings of $12.2 million
and proceeds from the sale of common stock of $1.6 million offset by
common stock purchases of $3.0 million.

YEAR 2000
- ----------
Many computer software applications, hardware and equipment and
embedded chip systems identify dates using only the last two digits of
the year or contain inherent date limitations in their programming
language.  These products may be unable to properly recognize or handle
dates before, in or after the Year 2000, causing the applications,
equipment or systems to fail or produce incorrect information.  These
potential problems are commonly referred to as "Year 2000 Issues."

<PAGE>

The Company relies primarily on computerized systems for
procurement, inventory control, sale and distribution of its products.
The Company also uses a number of computer software programs, operating
systems, and types of equipment with computer chips in its internal
operations, including its financial and business systems, its
distribution/warehouse, procurement and control systems and
administrative functions.  To the extent that these items contain
source code or computer chips that are unable to correctly handle the
Year 2000 Issue, some level of modification or possible replacement
will be necessary.

State of Readiness
- -------------------
The Company has developed comprehensive plans to address the
possible impact of the Year 2000 Issue on operations throughout its
divisions.  A Year 2000 Team has been organized to coordinate
activities necessary to assure that key automated systems and related
processes will remain functional through the year 2000.  Progress is
being monitored and reported to management and to the Board of
Directors on a periodic basis.

The Company's efforts to address the year 2000 Issue can be
grouped into three major categories: information technology ("IT")
systems; Non-IT systems; and third party relationships.  Within each
category there are generally four phases: (i) assessment of the extent
of potential Year 2000 Issues and risk exposures, as well as
contingency planning; (ii) remediation or replacement of non-compliant
software or equipment; (iii) testing of remediated or replaced software
or equipment; and (iv) implementation of fully tested compliant
systems.

IT Systems.  The Company has identified three IT systems it
considers most critical to its operations: (a) procurement, including
electronic data interchange ("EDI") systems with product suppliers; (b)
warehouse management, order processing and distribution systems; and
(c) general control systems (which include financial reporting, billing
and collection, and other administrative systems).  The Company
operates through several divisions, some of which are farther along
than others in addressing Year 2000 Issues.  While in certain instances
the Company may rely extensively upon representations of software
vendors as to Year 2000 compliance, the Company has generally adopted
an approach of thoroughly testing critical IT systems (using internal
and external resources) in order to satisfy itself as to Year 2000
compliance.

Non-IT Systems. The Company is in the process of reviewing all of
its communication systems (phone and data transmission systems) fax
machines, photocopiers, postage machines, elevators, HVAC systems,
security systems and other Non-IT systems for purposes of determining
whether Year 2000 Issues exist.  When available, written certifications
of Year 2000 compliance for these systems will be obtained.   The
Company's operations are, in part, dependent upon embedded
microprocessors in equipment used to physically sort, store, and move
inventory.

<PAGE>

Status and Targeted Completion Date of IT and Non-IT System
Activities.  In general, on an enterprise-wide basis, as of October 2,
1999, the Company has completed the approximate percentages of its
expected Year 2000 activities for its systems set forth in the
following table.  These percentages are management's estimates derived
largely from the percentage of anticipated expenditures that has been
spent through October 2, 1999.  The table also shows the targeted date
for the substantial completion of each Year 2000 activity:

<TABLE>
<CAPTION>
                   Assessment           Remediation            Testing             Implementation
               -------------------  --------------------  -------------------   -------------------
                                                Target               Target                Target                   Target
               Percent  Completion  Percent   Completion  Percent  Completion   Percent  Completion
System         Complete    Date     Complete      Date    Complete    Date      Complete    Date
               -------- ----------  --------  ----------  -------- ----------   -------- ----------
<S>            <C>      <C>         <C>       <C>         <C>       <C>         <C>      <C>
IT Systems:
- -----------
Procurement     100%     -           100%      -           100%      -           100%     -

Warehouse/
Distribution    100%     -           100%      -           100%      -           100%     -

Control
Systems         100%     -           100%      -           100%      -           100%     -

Non-IT Systems:
- ---------------
Office Systems  100%     -           100%      -           100%      -           100%     -

Facilities      100%     -           100%      -           100%      -           100%     -

Other Non
- - IT Systems    100%     -           n/a       -            n/a      -           100%     -
</TABLE>

Third Party Relationships.  The Year 2000 Issue can have an impact
on the Company's ability to receive accurate and timely deliveries from
its suppliers.  Efforts are being made to contact all suppliers and
service providers and coordinate appropriate measures necessary to
assure the continuation of product deliveries and services.  However,
because there is a range of alternative suppliers for essentially
comparable products, which the Company believes will reduce the impact
of any disruptions in its procurement systems, the Company is initially
concentrating on solving potential problems in its critical
distribution network to its customers.  The Company is encouraging and
assisting its customers in their assessment of Year 2000 Issues in
order to help them avoid or minimize disruptions at the customer level
which would adversely impact the Company's ability to distribute its
products.

<PAGE>

Overall Risk Assessment and Contingency Planning.  The Company's
business depends upon its ability to deliver inventory to its customers
in a timely fashion.  The Company believes that the most reasonable
likely worst case scenario associated with the Year 2000 Issue is if,
as a result of disruptions or malfunctions, the Company is unable to
process and deliver customer orders consistent with the time-sensitive
nature of this process.  The extent of such potential impact cannot be
determined with reliability at this time due, in large part, to the
lack of comprehensive information as to the Year 2000 readiness of the
Company's business partners (which the Company is attempting to
assemble).  The Company is developing contingency plans designed to
minimize the risk of such disruptions.  These contingency plans include
the development of backup procedures, identification of alternate
suppliers, and the establishment of processes designed to provide the
Company with adequate inventory and timely distribution to meet the
needs of its customers.  The Company is working with key suppliers and
customers to develop action and contingency plans designed to achieve a
timely and accurate flow of inventory.  These plans are expected to be
in place December 1999.

Contingency plans for internal operating systems are expected to
be in place by October 1999.

Costs to Address the Year 2000 Issue.  The Company estimates total
costs to be incurred to address the Year 2000 Issue will be
approximately $8.8 million, of which approximately $8.0 million had
been spent as of October 2, 1999.  Of the total cost, approximately
$6.9 million (78%) will be spent on remediation and testing, and
approximately $1.3 million (15%) will be spent to upgrade packaged
software applications.  Incremental costs, including the costs of third-
party contractors to modify existing systems and internal costs, are
expensed as incurred, with the funds coming from the Company's general
operations, and are included in Other Operating and Administrative
Expense.

The Company has deferred certain IT projects as a result of its
focus on
Year 2000 issues; however, the deferrals are not expected to have a
material impact on the Company's business or financial condition.

General.  The Company believes it is taking reasonable steps
which, when fully implemented, will prevent major business
interruptions and will minimize the Company's risk of exposure to
liability to third parties due to the Year 2000 Issue.  There can be no
assurance, however, that the Company will be successful in its efforts.
Further, the costs of the Company's efforts to address the Year 2000
Issue and the dates on which the Company believes it will complete the
projects described above are based upon management's best estimates.
There also can be no assurance that these estimates will prove to be
accurate, and the actual cost and progress on these projects could
differ materially from those currently anticipated.  The reasonableness
of the Company's efforts, and the project time lines and budgets, were
derived based on information the Company believes to be reliable and by
making numerous assumptions regarding future events.  Specific factors
that could cause actual results to differ include, but are not limited
to, (i) the Company's ability to assess, remediate, test and implement
all relevant computer hardware and software and embedded technology,
(ii) the Company's reliance on third-party assurances and the
variability of definitions of "Year 2000 compliance" which may be used
by such third parties, and (iii) the adequacy of the Company's
contingency plans, which are dependent in part upon the involvement and
cooperation of third-parties over whom the Company has no control, and
similar uncertainties.

<PAGE>

       QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
       ----------------------------------------------------------
Pursuant to Item 305 of Regulation S-K, there were no material changes
for the quarter ended October 2, 1999.




                           II. OTHER INFORMATION


ITEM 6.   Exhibits and Reports on Form 8-K

(a)       Exhibits - None

(b)       Reports on Form 8-K -- There were no reports on Form 8-K filed
          for the thirty-nine weeks ended October 2, 1999.  On November 8,
          1999, the Company filed a Form 8-K stating that on November 3,
          1999, the Board of Directors of Roundy's, Inc. ("Roundy's") of
          Pewaukee, Wisconsin, has approved the acquisition of the
          supermarket assets of Ultra Mart, Inc., an independent
          owner/operator of seven Pick `n Save stores in Wisconsin.  Also,
          on November 5, 1999 the Board of Directors of Roundy's, Inc. has
          authorized the purchase of the common stock of Mega Marts, Inc.
          and the assets of the Tri City Pick `n Save store owned by
          N.D.C., Inc., an affiliate of Mega Marts, Inc.


<PAGE>

                                SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.





                                             ROUNDY'S, INC.
                                             ------------------
                                               (Registrant)





Date:     November 8, 1999                   ROBERT D. RANUS
          ----------------                   ----------------------------
                                             Robert D. Ranus
                                             Vice President and
                                             Chief Financial Officer
                                             (Principal Financial Officer)




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ROUNDY'S,
INC. FORM 10-Q FOR THE QUARTER ENDING OCTOBER 2, 1999 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-01-2000
<PERIOD-END>                               OCT-02-1999
<CASH>                                      85,755,300
<SECURITIES>                                         0
<RECEIVABLES>                               85,598,000
<ALLOWANCES>                                         0
<INVENTORY>                                174,624,100
<CURRENT-ASSETS>                           355,813,100
<PP&E>                                     232,258,800
<DEPRECIATION>                             109,130,600
<TOTAL-ASSETS>                             510,181,700
<CURRENT-LIABILITIES>                      283,423,500
<BONDS>                                     57,503,600
                                0
                                          0
<COMMON>                                     1,372,400
<OTHER-SE>                                 136,447,500
<TOTAL-LIABILITY-AND-EQUITY>               510,181,700
<SALES>                                  1,987,423,000
<TOTAL-REVENUES>                         1,990,654,800
<CGS>                                    1,793,586,400
<TOTAL-COSTS>                            1,793,586,400
<OTHER-EXPENSES>                           170,448,100
<LOSS-PROVISION>                             1,190,500
<INTEREST-EXPENSE>                           4,892,600
<INCOME-PRETAX>                             20,537,200
<INCOME-TAX>                                 8,368,900
<INCOME-CONTINUING>                         12,168,300
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                12,168,300
<EPS-BASIC>                                          0
<EPS-DILUTED>                                        0


</TABLE>


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