WESTERN TRANSMEDIA CO INC
PRER14A, 1996-12-04
BUSINESS SERVICES, NEC
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                                  SCHEDULE 14A
                                 (RULE 14A-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

                   PROXY STATEMENT PURSUANT TO SECTION 14(A)
           OF THE SECURITIES EXCHANGE ACT OF 1934 (AMENDMENT NO. 2)


Filed by the registrant /X/

Filed by a party other than the registrant / /

Check the appropriate box:

      /X/   Preliminary Proxy Statement
      / /   Confidential, for Use of the Commission Only (as permitted by
            Rule 14a-6(e)2))
      / /   Definitive Proxy Statement
      / /   Definitive Additional Materials
      / /   Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14(a)-12


                      The Western Transmedia Company, Inc.
- -------------------------------------------------------------------------------
                  (Name of Registrant as Specified in Charter)


- -------------------------------------------------------------------------------
      (Name of Person(s) filing Proxy Statement, if other than Registrant)


      Payment of filing fee (check the appropriate box):

      / /   No fee required.

      / /   Fee computed on table below per Exchange Act Rules  14a-6(i)(1) and
            0-11.

      (1)   Title of each class of securities to which transaction applies:

- -------------------------------------------------------------------------------

      (2)   Aggregate number of securities to which transaction applies:

- -------------------------------------------------------------------------------

      (3)   Per unit price or other  underlying  value of  transaction  computed
            pursuant  to  Exchange  Act Rule 0-11 (Set forth the amount on which
            the filing fee is calculated and state how it was determined):

- -------------------------------------------------------------------------------


      (4)   Proposed maximum aggregate value of transaction:

- -------------------------------------------------------------------------------


      (5)   Total fee paid:

- -------------------------------------------------------------------------------


      /X/   Fee paid previously with preliminary materials.

<PAGE>
      / / Check box if any part of the fee is offset as provided by Exchange Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

      (1)   Amount Previously Paid:

- -------------------------------------------------------------------------------


      (2)   Form, Schedule or Registration Statement no.:

- -------------------------------------------------------------------------------


      (3)   Filing Party:

- -------------------------------------------------------------------------------


      (4)   Date Filed:

- -------------------------------------------------------------------------------

                                       -2-
<PAGE>

                     THE WESTERN TRANSMEDIA COMPANY, INC.
                              475 SANSOME STREET
                       SAN FRANCISCO, CALIFORNIA  94111
                             --------------------


                                                              December 6, 1996

Dear Stockholder:

            You  are   cordially   invited  to  attend  a  Special   Meeting  of
Stockholders of The Western Transmedia Company, Inc. (the "Company"), which will
be held on  December  27,  1996,  at the  offices  of  Olshan  Grundman  Frome &
Rosenzweig  LLP,  505 Park  Avenue,  New York,  New York at 10:00  A.M.  Eastern
Standard Time (the "Meeting").

            At the  Meeting,  you  will be  asked to  consider  and vote  upon a
proposal to approve the  proposed  sale of  substantially  all of the  Company's
assets (the "Sale of Assets") to the Company's corporate franchisor,  Transmedia
Network Inc. (the "Buyer"), pursuant to the Asset Purchase Agreement dated as of
November 15, 1996.

            The  purchase  price  payable  by Buyer  for the Sale of  Assets  is
expected to be  approximately  $7.2  million,  including  $4.75  million for the
Transmedia  Network franchise and  approximately  $2.4 million for the Company's
Rights to Receive. In voting upon the Sale of Assets, you will also be approving
an amendment to the Company's Certificate of Incorporation to change its name to
The Western Systems Corp.

            You will also be asked at the  Meeting  to vote on the  approval  of
amendments to the Company's 1992 Stock Option Plan.

            The  accompanying  Proxy  Statement  provides  detailed  information
concerning the Sale of Assets and certain additional information.  You are urged
to read and carefully consider this information.

            THE BOARD OF  DIRECTORS  BELIEVES  THAT THE SALE OF  ASSETS  AND THE
ASSET PURCHASE AGREEMENT ARE FAIR TO, AND IN THE BEST INTERESTS OF, THE COMPANY.
THE BOARD OF DIRECTORS HAS UNANIMOUSLY APPROVED THE ASSET PURCHASE AGREEMENT AND
THE AMENDMENTS TO THE 1992 PLAN,  AND  RECOMMENDS  THAT YOU VOTE FOR APPROVAL OF
THE SALE OF ASSETS AND THE AMENDMENTS TO THE 1992 PLAN.

            All  stockholders  are  invited  to attend  the  Meeting  in person.
Approval of the Sale of Assets  requires the  affirmative  vote of a majority of
the outstanding shares of the Company's Common Stock. Approval of the amendments
to the 1992 Stock Option Plan requires the affirmative vote of a majority of the
votes cast by all stockholders represented and entitled to vote thereon.

            A copy of the Asset  Purchase  Agreement is attached as Exhibit A to
the accompanying Proxy Statement and is incorporated herein by reference.

            The Board of  Directors  has fixed the close of business on November
1, 1996 as the record date for the Meeting.  Only  stockholders of record on the
stock  transfer  books of the  Company at the close of business on that date are
entitled to notice of, and to vote at, the Meeting.

            In order that your shares may be represented at the Meeting, you are
urged to complete,  sign, date and return promptly the accompanying Proxy in the
enclosed envelope, whether  or not you plan to attend the Meeting. If you attend

<PAGE>

the Meeting in person,  you may,  if you wish,  vote  personally  on all matters
brought before the Meeting even if you have previously returned your Proxy.


                            YOUR VOTE IS IMPORTANT

            To ensure your representation at the Meeting, you are urged to mark,
sign,  date and  return  the  enclosed  Proxy as  promptly  as  possible  in the
postage-prepaid  envelope enclosed for that purpose. To revoke a Proxy, you must
submit  to the  Secretary  of the  Company  prior  to  voting,  either  a signed
instrument of  revocation or a duly executed  Proxy bearing a date or time later
than the Proxy being revoked. If you attend the Meeting,  you may vote in person
even if you previously returned a Proxy.

                                    BY ORDER OF THE BOARD OF DIRECTORS



                                    William J. Barrett
                                    Secretary

San Francisco, California
December 6, 1996

<PAGE>

                     THE WESTERN TRANSMEDIA COMPANY, INC.
                              475 SANSOME STREET
                       SAN FRANCISCO, CALIFORNIA  94111

                             --------------------

                   NOTICE OF  SPECIAL  MEETING  OF  STOCKHOLDERS  
                        To Be Held on December 27, 1996
                             --------------------


            NOTICE IS HEREBY GIVEN that a Special Meeting of Stockholders of The
Western Transmedia Company Inc., a Delaware corporation (the "Company"), will be
held on December 27, 1996, at the offices of Olshan  Grundman Frome & Rosenzweig
LLP, 505 Park Avenue,  New York, New York at 10:00 A.M.,  Eastern  Standard Time
(the "Meeting"), for the following purposes:

            1. To  consider  and to vote on a proposal  to  approve  the sale of
substantially all of the Company's assets (the "Sale of Assets") pursuant to the
Asset  Purchase  Agreement  dated as of November  15, 1996 (the "Asset  Purchase
Agreement") between the Company and its corporate franchisor, Transmedia Network
Inc.  (the  "Buyer"),  a copy of which is  attached  to the  accompanying  Proxy
Statement  as Exhibit A. In voting  upon the Sale of Assets,  stockholders  will
also be approving an amendment to the Company's  Certificate of Incorporation to
change its name to The Western Systems Corp.


            2. To approve the amendments to the Company's 1992 Stock Option Plan
(the "1992 Plan").


            The  foregoing  items of business  are more fully  described  in the
Proxy Statement accompanying this Notice.


            Only  stockholders of record at the close of business on November 1,
1996 are entitled to notice of, and to vote at, the Meeting and any adjournments
thereof.


            All  stockholders  are  invited  to attend  the  Meeting  in person.
Approval of the Sale of Assets  requires the  affirmative  vote of a majority of
the outstanding shares of the Company's Common Stock. The amendments to the 1992
Plan  require  the  affirmative  vote of a  majority  of the  votes  cast by all
stockholders represented and entitled to vote thereon.


            THE BOARD OF DIRECTORS OF THE COMPANY RECOMMENDS  THAT  STOCKHOLDERS
VOTE TO APPROVE PROPOSALS BOTH FOR THE SALE OF  ASSETS AND THE AMENDMENTS TO THE
1992 PLAN PRESENTED AT THE MEETING.

<PAGE>

                     THE WESTERN TRANSMEDIA COMPANY, INC.
                              475 SANSOME STREET
                       SAN FRANCISCO, CALIFORNIA  94111

                             --------------------

                                PROXY STATEMENT

                     THE WESTERN TRANSMEDIA COMPANY, INC.
              PROXY STATEMENT FOR SPECIAL MEETING OF STOCKHOLDERS
                        TO BE HELD ON DECEMBER 27, 1996
                             --------------------


                                 INTRODUCTION

            This Proxy  Statement and the  accompanying  form of proxy are being
furnished  in  connection  with the  solicitation  of  proxies  by the  Board of
Directors of The Western Transmedia Company,  Inc., a Delaware  corporation (the
"Company"), to be used at a Special Meeting of Stockholders of the Company to be
held on December 27, 1996 at 10:00 A.M., Eastern Standard Time at the offices of
Olshan Grundman Frome & Rosenzweig LLP, 505 Park Avenue, New York, New York (the
"Meeting").  This Proxy Statement,  the  accompanying  form of proxy, the Annual
Report on Form  10-K for the year  ended  December  31,  1995 and the  Quarterly
Report on Form 10-Q for the  quarter  ended  September  30, 1996 are first being
mailed to stockholders of the Company on or about December 6, 1996.

            At the Meeting,  the stockholders will consider and vote on Proposal
No. I -- The Sale of Assets  (the "Sale of  Assets")  to  approve  and adopt the
Asset  Purchase  Agreement,  dated as of November 15, 1996 (the "Asset  Purchase
Agreement"),  between  the  Company  and its  corporate  franchisor,  Transmedia
Network Inc. (the "Buyer").  The purchase price payable by Buyer for the Sale of
Assets (the  "Purchase  Price") is expected to be  approximately  $7.2  million,
including $4.75 million for the Transmedia  Network  franchise and approximately
$2.4 million for the  Company's  Rights to Receive.  The Company will retain the
cash and cash  equivalents held by it which, at the record date for the Meeting,
aggregated  approximately  $2.5  million.  In  voting  upon the Sale of  Assets,
stockholders will also be approving an amendment to the Company's Certificate of
Incorporation  to change its name to The Western Systems Corp. The  stockholders
will also vote on Proposal No. II -- The  Amendments to the Company's 1992 Stock
Option Plan (the "1992 Plan").

            The Sale of Assets may impact the rights of holders of the Company's
Common Stock.  Although the Company will endeavor to deploy its net assets after
the  closing of the Sale of Assets to seek  suitable  investments  and  business
combinations,  there are no investments and/or business  combinations  currently
under   consideration  that  the  Board  of  Directors   considers  probable  of
consummation. The Company's stockholders may not have the opportunity to vote on
acquisitions  and/or business  combinations of the Company that may hereafter be
consummated.  See  "Unascertainable  Risks and Broad Range of  Potential  Target
Businesses;  Uncertain  Structure of Business  Combination;  Selection of Target
Business by the Board of Directors."

       STOCKHOLDERS OF THE COMPANY SHOULD CAREFULLY CONSIDER THIS PROXY
    STATEMENT IN ITS ENTIRETY, PARTICULARLY THE FACTORS DISCUSSED UNDER THE
                      HEADING "RISK FACTORS" AT PAGE 20.

                             --------------------

<PAGE>
                             AVAILABLE INFORMATION

            The  Company  is subject to the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports and other information with the Securities and
Exchange  Commission  (the "SEC").  Reports and other  information  filed by the
Company can be inspected  and copied at the public  reference  facilities at the
SEC's office at Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549,
at the SEC's Regional Office at Seven World Trade Center,  Suite 1300, New York,
New York  10048 and at the SEC's  Regional  Office at 500 West  Madison  Street,
Suite 1400,  Chicago,  Illinois  60661.  Copies of such material can be obtained
from the Public  Reference  Section  of the SEC at  Judiciary  Plaza,  450 Fifth
Street,  N.W.,  Washington,  D.C. 20549, at prescribed  rates. Such material and
other information concerning the Company can also be inspected and copied at the
offices of The National Association of Securities Dealers,  Inc., 1735 K Street,
N.W., Washington,  D.C. 20006. Such material may also be accessed electronically
by means of the SEC's home page on the Internet at http://www.sec.gov.


                       RECORD DATE AND VOTING SECURITIES

            Only  stockholders of record at the close of business on November 1,
1996, the record date (the "Record  Date") for the Meeting,  will be entitled to
notice of, and to vote at, the Meeting and any adjournment(s) thereof. As of the
close of business on the Record Date, there were outstanding 7,903,421 shares of
the  Company's  common  stock,  $.60  par  value  (the  "Common  Stock").   Each
outstanding  share of Common  Stock is entitled  to one vote.  A majority of the
outstanding shares of Common Stock present in person or by Proxy is required for
a quorum.


                               VOTING OF PROXIES

            Shares of Common  Stock  represented  by Proxies  that are  properly
executed,  duly  returned and not revoked will be voted in  accordance  with the
instructions  contained therein.  If no specification is indicated on the Proxy,
the  shares  of  Common  Stock  represented  thereby  will be voted  (i) for the
approval of the Sale of Assets and all transactions  contemplated  thereby;  and
(ii) for the approval of the  amendments  to the 1992 Plan.  The  execution of a
Proxy will in no way affect a stockholder's right to attend the Meeting and vote
in person.  Any Proxy  executed and returned by a stockholder  may be revoked at
any time  thereafter by written  notice of revocation  given to the Secretary of
the  Company,  by  execution  of a  subsequent  Proxy that is  presented  at the
Meeting,  or by voting in person at the Meeting,  in any such case, except as to
any matter or matters  upon  which a vote shall have been cast  pursuant  to the
authority  conferred by such Proxy prior to such revocation.  Broker "non-votes"
and the shares as to which a  stockholder  abstains are included for purposes of
determining  whether  a quorum  of  shares is  present  at a  meeting.  A broker
"non-vote"  occurs when a nominee holding shares for a beneficial owner does not
vote on a particular  proposal  because the nominee does not have  discretionary
voting power with respect to that item and has not  received  instructions  from
the beneficial owner.  Broker  "non-votes" are not included in the tabulation of
the voting results of issues requiring  approval of a majority of the votes cast
and,  therefore,  do not have the effect of votes in favor or in  opposition  in
such  tabulations.  The amendments to the 1992 Plan require the affirmative vote
of a majority of the votes cast by all stockholders  represented and entitled to
vote thereon.  Therefore,  abstentions and broker  "non-votes"  will be excluded
entirely from the  tabulation  of the voting  results and will have no effect in
favor of or in  opposition  to such  proposal.  However,  broker  non-votes  and
abstaining votes will not be counted in favor of the Sale of Assets. As the Sale
of Assets Proposal  requires the affirmative vote of a majority of the Company's
outstanding  Common Shares,  abstentions and broker non-votes will have the same
effect as votes


                                     -2-
<PAGE>

against such proposal.  Approval of the Sale of Assets  requires the affirmative
vote of a majority of the outstanding shares of the Company's Common Stock.

            The cost of solicitation of the Proxies being solicited on behalf of
the Board of Directors  will be borne by the Company.  In addition to the use of
the mails, proxy  solicitation may be made by telephone,  telegraph and personal
interview by officers,  directors  and employees of the Company and its transfer
agent, American Stock Transfer & Trust Company (which will receive a nominal fee
in connection with any such efforts). The Company will, upon request,  reimburse
brokerage houses and persons holding Common Stock in the names of their nominees
for  their  reasonable   expenses  in  sending  soliciting   material  to  their
principals.


                    ABSENCE OF DISSENTERS' APPRAISAL RIGHTS

            Under the  applicable  provisions  of Delaware law and the Company's
Certificate of  Incorporation,  the Company's  stockholders  are not entitled to
dissenters' rights of appraisal with respect to either of the proposals.


                              SECURITY OWNERSHIP

            The following table sets forth information  concerning  ownership of
the Company's  Common Stock,  as of the Record Date, by each person known by the
Company  to be the  beneficial  owner of more than five  percent  of the  Common
Stock,  each director,  and for each executive  officer and by all directors and
executive officers of the Company as a group.  Unless otherwise  indicated,  the
address  of each  person  or  entity  listed  below is the  Company's  principal
executive office.



Name and Address                                    Shares            Percentage
of Beneficial Owner(1)                       Beneficially Owned(2)     of Class
- ----------------------                       ---------------------     --------

Stuart M. Pellman                                   454,657(3)           5.5%

Herbert M. Gardner                                  426,254(4)           5.4%
c/o Janney Montgomery Scott Inc.
26 Broadway
New York, NY  10004

William J. Barrett                                  556,501(5)           7.0%
c/o Janney Montgomery Scott Inc.
26 Broadway
New York, NY  10004

Special Situations Fund III, L.P.(6)                305,000              3.9%
625 Madison Avenue
New York, NY 10022

Special Situations Cayman Fund L.P.(7)              406,251(8)           5.0%
625 Madison Avenue
New York, NY 10022

MassMutual Corporate Investors                      698,707(9)           8.6%
1295 State Street
Springfield, MA 01111

C. Scott Bartlett, Jr.                               56,281(10)           *

Howard Grafman(11)                                  144,762(12)          1.8%

Richard O. Starbird                                 110,997(13)          1.3%

Paulette W. Grafman(11)                              29,705(14)           *

                                       -3-
<PAGE>

Name and Address                                    Shares            Percentage
of Beneficial Owner(1)                       Beneficially Owned(2)     of Class
- ----------------------                       ---------------------     --------

All Directors and Executive Officers
 as a Group (7 persons)                           1,779,157(15)         20.6%

- -------------------
*     Less than 1%

(1)   All of such persons and  entities  have sole  investment  and voting power
      over the shares listed as being beneficially owned by them.

(2)   All persons  identified  below as holding common stock  purchase  warrants
      ("Warrants") or options granted pursuant to the 1992 Plan are deemed to be
      beneficial  owners of shares  underlying  such Warrants or subject to such
      options by reason of their  right to acquire  such  shares  within 60 days
      after November 1, 1996 through the exercise of such Warrants or options.

(3)   Includes (i)  212,500  shares  subject to  options and (ii) 132,646 shares
      owned by an individual  retirement  account as to which Mr. Pellman is the
      beneficiary  (including  8,823 shares  underlying  Warrants).  Mr. Pellman
      disclaims  beneficial  ownership of the shares  beneficially  owned by the
      members  of his  family.  These  calculations  do not give  effect  to the
      approval of Proposal No. 2 and the  acceleration of the vesting of options
      under the 1992 Plan.  If Proposal  No. 2 is  approved,  Mr.  Pellman  will
      beneficially own 529,657 shares.

(4)   Includes (i) 42,421  shares  beneficially  owned by Mr.  Gardner's  spouse
      (including 7,352 shares underlying  Warrants),  (ii) 8,333 shares owned by
      an  individual   retirement  account  as  to  which  Mr.  Gardner  is  the
      beneficiary,  and (iii) 241,298  shares owned by Mr.  Gardner's  qualified
      plan (including 22,058 shares underlying Warrants).  Mr. Gardner disclaims
      beneficial  ownership of the shares  beneficially  owned by the members of
      his family.

(5)   Includes  (i) 14,705  shares  underlying  Warrants,  (ii)  117,860  shares
      beneficially  owned  by Mr.  Barrett's  spouse  (including  17,646  shares
      underlying  Warrants),  and (iii)  315,090  shares owned by Mr.  Barrett's
      qualified plan (including 44,117 shares underlying Warrants).  Mr. Barrett
      disclaims  beneficial  ownership of the shares  beneficially  owned by the
      members of his family.

(6)   Based upon a Statement on Schedule  13G dated  January 10, 1996 filed with
      the Securities  and Exchange  Commission by Special  Situations  Fund III,
      L.P.  (the  "Fund"),   MGP  Advisers  Limited  Partnership   ("MGP"),  AWM
      Investment  Company,  Inc. ("AWM") and Austin W. Marxe.  Such Schedule 13G
      discloses  that (i) AWM is the sole  general  partner of MGP, a registered
      investment adviser under the Investment  Advisers Act of 1940, as amended,
      (ii) MGP is a general partner of and investment adviser to the Fund, (iii)
      AWM is a registered  investment  adviser under said Act and also serves as
      the general  partner of, and  investment  adviser to,  Special  Situations
      Cayman  Fund,  L.P.  and (iv) Austin W. Marxe is the  principal  owner and
      President of AWM.

(7)   Based upon  information  contained  in the Schedule 13G referred to in (6)
      above.

(8)   Includes 200,000 shares underlying Warrants.

                                     -4-
<PAGE>

(9)   Based upon  Amendment  No. 1 dated June 5, 1995 to a Statement on Schedule
      13G filed  with the  Securities  and  Exchange  Commission  by  MassMutual
      Corporate  Investors,  MassMutual  Participation  Partners and  MassMutual
      Corporate  Value Partners in which the three  entities  indicate that they
      may be regarded as a group.  MassMutual  Corporate  Investors,  MassMutual
      Participation   Partners  and  MassMutual  Corporate  Value  Partners  own
      405,590, 54,000 and 56,000 shares of Common Stock respectively. MassMutual
      Corporate  Investors  also owns  warrants  to purchase  183,117  shares of
      Common  Stock.  The Boards of  Directors of each of  MassMutual  Corporate
      Investors,  MassMutual  Participation  Partners and  MassMutual  Corporate
      Value  Partners have sole  investment and voting power over the respective
      securities of the Company held by each such entity.  MassMutual  Corporate
      Investors and MassMutual Participation Partners are each closed-end mutual
      funds whose shares are traded on the New York Stock Exchange.

(10)  Includes (i) 8,399 shares held jointly with Mr.  Bartlett's  spouse,  (ii)
      36,000  shares  subject  to  options  and (iii)  5,882  shares  underlying
      Warrants held jointly with Mr. Bartlett's spouse.

(11)  Howard Grafman and Paulette W. Grafman are spouses.

(12)  Includes  (i) 6,000  shares  subject to  options  and (ii)  17,205  shares
      underlying   Warrants   and  (iv)  5,000   shares   held  by  Radio  First
      International, Inc., of which Mr. Grafman is a principal stockholder. Does
      not include shares reported as beneficially owned by Paulette W.
      Grafman.

(13)  Includes  (i) 16,000  shares  subject to options  and (ii)  14,705  shares
      underlying Warrants.

(14)  Includes  4,705  shares  underlying  Warrants.  Does  not  include  shares
      reported as beneficially owned by Howard Grafman.

(15)  Includes an  aggregate  of 251,332  shares  subject to options and 379,254
      shares underlying Warrants.


                                     -5-
<PAGE>

EXECUTIVE COMPENSATION

            The following table sets forth, for the fiscal years indicated,  all
compensation  awarded  to,  earned  by or paid to the  chief  executive  officer
("CEO") of the  Company.  The table also sets  forth,  for the fiscal year ended
December  31,  1995,  all  compensation  awarded  to,  earned  by or paid to the
executive vice  president of the Company who was the only  executive  officer of
the Company  other than the CEO whose salary and bonus  exceeded  $100,000  with
respect to the fiscal  year ended  December  31,  1995.  There was no  executive
officer of the  Company,  other than the CEO,  whose  salary and bonus  exceeded
$100,000 with respect to the fiscal years ended December 31, 1994 or 1993.


                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>

                                               Annual Compensation           Long Term Compensation
                                       ------------------------------------ -----------------------
                                                               Other Annual               All Other
                                                               Compensation  Number of  Compensation
Name and Principal Position     Year   Salary ($)   Bonus ($)    ($)(1)       Options       ($)(2)
- ---------------------------    -----   --------     ---------  ------------ ----------   ----------

<S>                             <C>     <C>           <C>          <C>        <C>             <C>
Stuart M. Pellman,              1995    175,000       25,580       4,680      150,000         --
 President and Chief            1994    145,000           --       4,680           --         --
 Executive Officer              1993    135,250       12,300          --       62,500         --


Paulette W. Grafman,            1995    115,000       15,290          --      105,000(4)      --
 Executive Vice President       1994     75,000           --          --           --         --
 (3)                            1993     23,333       37,500          --           --         --
</TABLE>

(1)   Perquisites and other personal benefits,  securities or property delivered
      to Mr. Pellman and Ms. Grafman did not exceed the lesser of $50,000 or 10%
      of their respective total annual salaries and bonuses.

(2)   Mr. Pellman's employment agreement provides that, in the event of the sale
      of all or substantially  all of the assets of the Company or upon the sale
      of a controlling  interest in the  Company's  stock,  Mr.  Pellman will be
      entitled  under  certain  circumstances  to resign and  collect a lump sum
      payment of $300,000. The employment agreement also requires the Company to
      pay the premiums (not  exceeding  $4,800 per annum) on term life insurance
      in the face amount of $1,000,000 on the life of Mr. Pellman under policies
      owned by Mr. Pellman. See "Management----Employment Agreements."

(3)   Ms. Grafman resigned her position with the Company on January 10, 1996.

(4)   These  options  expired  unexercised  three  months  after the date of Ms.
      Grafman's resignation.

OPTION GRANTS

            The  following  table sets out certain  information  with respect to
options  granted  to each of Mr.  Pellman  and Ms.  Grafman  under the 1992 Plan
during the fiscal year ended December 31, 1995:

                                     -6-
<PAGE>

                                  OPTION GRANTS TABLE

                                   INDIVIDUAL GRANTS

<TABLE>
<CAPTION>
                                        Percent of
                                          Total
                                         Options                   Market
                            Options     Granted to                 Price
                            Granted     Employees     Exercise    (2) Date
                           (Shares)     in Fiscal      Price         of      Expiration
          Name                (1)          Year        ($/Sh)      Option       Date
          ----              -------       ------      --------    --------    ------

<S>                           <C>           <C>         <C>         <C>      <C>
Stuart M. Pellman              25,000        8%         $3.75       $3.75    4/18/2000
                              125,000       39%         $2.8125     $3.75    4/18/2000

Paulette W. Grafman            40,000       13%         $3.75       $3.75    4/18/2000
                               65,000       20%         $2.8125     $3.75    4/18/2000
</TABLE>
- --------------------------------------------------------------------------------


                              POTENTIAL REALIZABLE
                                VALUE AT ASSUMED
                              ANNUAL RATES OF STOCK
                             PRICE APPRECIATION FOR
                                 OPTION TERM (5)
                           --------------------------
          Name                              5%          10%
          ----                              --          ---

Stuart M. Pellman                          $272,596    $460,599

Paulette W. Grafman(1)                     $169,723    $301,326

- -----------------
(1)   The options may not be exercised  until December 31, 1995 and become fully
      vested on December  31,  1996.  The  options to the extent not  previously
      exercised, expire on April 18, 2000. Ms. Grafman terminated her employment
      with the consent of the Company on January 10, 1996.  In  accordance  with
      the terms of the  Company's  1992 Stock Option Plan,  her options  expired
      unexercised three months after such date.

(2)   Market price represents the estimated fair market value for the securities
      granted  under  option  giving  effect  to the fact  such  securities  are
      unregistered and otherwise restricted as to sale or transfer.

(3)   The potential  realizable value portion of the foregoing table illustrates
      value that might be realized upon exercise of options immediately prior to
      the expiration of their term,  assuming the specified  compounded rates of
      appreciation  on the Company's  Common Stock over the term of the options.
      These  numbers do not take into  account  provisions  of  certain  options
      providing  for  termination  of  the  options  following   termination  of
      employment,   non-transferability   or  differences  in  vesting  periods.
      Regardless of the theoretical value of an option,  its ultimate value will
      depend on the market value of the Common Stock at a future date,  and that
      value will depend on a variety of factors, including the overall condition
      of the stock market and the Company's  result of operations  and financial
      condition.  There can be no assurances  that the values  reflected in this
      table will be achieved.

                                       -7-
<PAGE>

AGGREGATED FISCAL YEAR-END OPTION VALUE TABLE

            The  following  table sets  forth  certain  information   concerning
unexercised options held as of December 31, 1995 by Mr. Pellman and Ms. Grafman.
No stock options were exercised by Mr. Pellman or Ms. Grafman during  the fiscal
year ended on such date.


                    AGGREGATED FISCAL YEAR-END OPTION VALUES



                             Number of Unexercised     Value of Unexercised in-
                                   Options at             the-Money Options at
                              December 31, 1995(#)     December 31, 1995 ($)(1)

                                 Exercisable/                Exercisable/
Name                             Unexercisable               Unexercisable
- ----                       -----------------------    --------------------------

Stuart M. Pellman               198,332/89,168                 $46,125/0

Paulette W. Grafman(2)          177,500/52,500                   $0/0

- -----------------
(1)   Based on the closing price of a share of Common Stock ($1.625 as reported
      by NASDAQ on December 29, 1995).

(2)   Ms. Grafman  terminated her employment  with the consent of the Company on
      January 10, 1996. In accordance with the terms of the Company's 1992 Stock
      Option Plan, her options expired unexercised three months after such date.

MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

            For the fiscal year ended December 31, 1995, there were two meetings
of the Board of  Directors.  In  addition,  members  of the  Board of  Directors
consulted  regularly  with each other and from time to time  acted by  unanimous
written  consent  pursuant  to the laws of the State of  Delaware.  The Board of
Directors does not presently have a standing audit or nominating committee,  the
customary  functions of such  committees  being performed by the entire Board of
Directors.

            See  "Compensation  Committee  Report on Executive Compensation" for
information  in respect of the  Compensation  and Stock  Option  Committee  (the
"Compensation Committee") of the Board of Directors.

DIRECTOR COMPENSATION

            Directors  who are not officers or employees of the Company  receive
such  compensation for their services as the Board of Directors may from time to
time  determine.  Currently,  directors  who are not  employees  of the  Company
receive a fee of $100 for each Board of Directors or committee meeting attended,
plus reasonable out-of-pocket expenses.  Directors who are officers or employees
of the  Company  are not  entitled to any  compensation  for their  service as a
director.

                                       -8-
<PAGE>

LONG-TERM INCENTIVE AND PENSION PLANS

            The Company does not have any long-term incentive or defined benefit
pension plans.

EMPLOYMENT AGREEMENTS

            Mr. Pellman serves as President and Chief  Executive  Officer of the
Company pursuant to an employment agreement that commenced as of January 1, 1995
and will  terminate  on December 31, 1996.  Mr.  Pellman  received a base annual
salary of  $175,000  from  January 1, 1995  through  December  31, 1995 and will
receive  $200,000 per annum from January 1, 1996 through  December 31, 1996.  As
additional compensation, the Company is to pay Mr. Pellman an annual bonus equal
to 5% of the  Company's  pre-tax  income  up to  $2,000,000  plus  6-1/2% of the
Company's pre-tax income,  if any, over $2,000,000,  for each fiscal year of the
Company (or portion thereof) commencing with the fiscal year ending December 31,
1995. Mr.  Pellman  received $580 pursuant to this clause at the end of December
31, 1995.  Mr.  Pellman  will not be entitled to receive any bonus  payment as a
result of the  consummation  of the Sale of Assets.  In  addition,  Mr.  Pellman
received the sum of $25,000 in  consideration of his agreement to enter into the
employment  agreement.  The  employment  agreement  also provides for such other
salary  increases  and bonuses as the Board of  Directors  of the Company  shall
determine  and  contains a covenant  not to compete that extends for a period of
two years after  termination  for cause or termination by Mr. Pellman  otherwise
than for employer breach.  In the event of the sale of all or substantially  all
of the assets of the Company and its  subsidiaries,  the merger or consolidation
of the Company  with any other entity or the sale of a  controlling  interest in
the Company's  stock, and Mr. Pellman's  duties are  significantly  altered,  he
ceases to serve as a member of the Board of Directors  of the Company,  employer
breach  occurs  under  his  employment  agreement  or the  location  at which he
performs  his  principal  duties  is  outside  the  San  Francisco,   California
metropolitan  area,  Mr.  Pellman  shall have the right  either to continue  his
employment  with the Company under the terms of the  employment  agreement or to
elect to resign and receive,  along with other  benefits,  a lump sum payment of
$300,000.  Mr. Pellman's  employment  agreement  requires the Company to pay the
premium  (not  exceeding  $4,800 per annum) on term life  insurance  in the face
amount of $1,000,000  on the life of Mr.  Pellman  under  policies  owned by Mr.
Pellman.  Upon consummation of the Sale of Assets, the employment agreement will
terminate.

            Paulette  W.  Grafman  served as  Executive  Vice  President  of the
Company and managed its Los Angeles  office under an employment  agreement  that
commenced as of January 1, 1995 and would have  terminated on December 31, 1996.
Ms.  Grafman  resigned  her position  with the Company on January 10, 1996.  She
received  a base  salary of  $115,000  per annum from  January  1, 1995  through
January 10, 1996. As additional compensation, the Company was to pay Ms. Grafman
an annual bonus equal to 2-1/2% of the Company's pre-tax income up to $2,000,000
plus 4% of the  Company's  pre-tax  income,  if any, over  $2,000,000,  for each
fiscal year of the Company (or portion thereof)  commencing with the fiscal year
ending December 31, 1995. Ms. Grafman  received $290 under this  arrangement for
the fiscal year ended December 31, 1995. In addition,  Ms. Grafman  received the
sum of $15,000 in  consideration  of her agreement to enter into the  employment
agreement. The employment agreement also contains a covenant not to compete that
extends for a period of two years after  termination for cause or termination by
Ms. Grafman otherwise than for employer breach.

                                     -9-

<PAGE>

COMPENSATION AND STOCK OPTION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

GENERAL

            The  Compensation  and Stock Option Committee was established by the
Board of  Directors in September  1993 to make  recommendations  to the Board of
Directors regarding compensation of executive officers and administration of the
Company's  1992 Stock  Option Plan.  It acted three times by  unanimous  written
consent during 1995. Messrs.  Barrett,  Bartlett and Starbird currently serve as
members of the Compensation and Stock Option Committee.

COMPENSATION PHILOSOPHY

            The Compensation and Stock Option Committee's executive compensation
philosophy  is (and the Board of  Directors  was) to base  management's  pay, in
part,  on the  achievement  of the Company's  annual and  long-term  performance
goals, to provide  competitive levels of compensation,  to recognize  individual
initiative,  achievement and length of service to the Company, and to assist the
Company in  attracting  and retaining  qualified  management.  The  Compensation
Committee also believes that the potential for equity ownership by management is
beneficial  in  aligning   management's  and  stockholders'   interests  in  the
enhancement of stockholder value.

SALARIES

            Base salaries for the Company's  executive  officers are  determined
initially  by  evaluating  the  responsibilities  of the  position  held and the
experience of the individual and by reference to the competitive marketplace for
management  talent,  including a  comparison  of base  salaries  for  comparable
positions at comparable  companies.  Annual salary adjustments are determined by
evaluating the  competitive  marketplace,  the  performance of the Company,  the
performance of the executive  particularly with respect to the ability to manage
growth of the Company,  the length of the executive's service to the Company and
any increased responsibilities assumed by the executive.

BONUSES

            The Company  from time to time will  consider the payment of bonuses
to its executive officers,  although no formal plan currently exists,  except as
provided in individual employment agreements. Bonuses would be determined based,
first,  upon the  level of  achievement  by the  Company  of its  strategic  and
operating  goals  and,  second,  upon  the  level  of  personal  achievement  by
participants.  The  achievement  of goals by the Company  includes,  among other
things,  the  performance  of the Company as  measured by return on assets.  The
achievement of personal goals includes the actual performance of the Company for
which the  executive  officer  has  responsibility  as  compared  to the planned
performance  thereof,  the  level of cost  savings  achieved  by such  executive
officer,  other  individual  contributions,  the ability to manage and  motivate
reporting  employees and the  achievement of assigned  projects.  In view of the
early stage of development of the Company's business,  except as provided for in
individual employment agreements,  no executive officer received a bonus for the
1994 fiscal year.

COMPENSATION OF CHIEF EXECUTIVE OFFICER

            Mr.  Pellman's  base salary of $175,000  was  based upon the factors
described in the "Salaries" paragraph above.

                                      -10-

<PAGE>

STOCK OPTION PLAN

            It is  the  philosophy  of the  Compensation  Committee  that  stock
options  should be  awarded  only to key  employees  of the  Company  to promote
long-term interests between such employees and the Company's stockholders and to
assist in the retention of such employees.  The Stock Option  Committee  awarded
stock  options  to Mr.  Pellman  and Ms.  Grafman  in April  1995  for  services
performed  in 1994.  The size of these  awards  to each of Mr.  Pellman  and Ms.
Grafman was based generally on the factors  described in "-- Salaries" above and
specifically  on each of their  performances.  In  addition,  the  Stock  Option
Committee  considered the extensive nature and the significant services rendered
by Mr. Pellman and Ms. Grafman,  their seasoned  managerial  skills and the fact
that  their  base  salaries  are below  the  average  of  similar  positions  in
comparable companies.


COMPENSATION AND STOCK OPTION COMMITTEE:  William J. Barrett,
                                          C. Scott Bartlett, Jr.
                                          Richard O. Starbird


                           COMMON STOCK PERFORMANCE

            The   following  graph  compares,  for the  periods  indicated,  the
percentage change in the Company's  cumulative total  stockholder  return on its
Common Stock with the cumulative  total return of (a) the NASDAQ Market Index, a
broad equity market index (the "Broad  Market"),  and (b) an index consisting of
the following publicly traded  Miscellaneous  Business Credit  Institutions with
the same Standard Industrial  Classification Code (6159) as the Company:  Allied
Capital Lending Corp., Ampal-American Israel Corporation,  Banca Quadrum S.A. de
C.V. (ADR),  Covered  Financial Corp.,  Financial  Federal Corp.,  Financing for
Science,  HPSC Inc.,  Oxford  Resources  Corp. - Class A, PDS  Financial  Corp.,
Rockford   Industries   Inc.,   Student  Loan  Corp.,   Student  Loan  Marketing
Association,  Walnut  Financial  Service Inc. and Winfield  Capital  Corp.  (the
"Industry Index").

                                [GRAPH OMITTED]

                                     -11-

<PAGE>

<TABLE>
<CAPTION>

                                  Fiscal       Fiscal      Fiscal       Fiscal
                      July         Year         Year        Year         Year
                    18,1992       Ending       Ending      Ending       Ending
     Company          ($)         1992($)      1993($)      1994($)      1995($)
     -------          ---        -------      -------      -------      -------

<S>                 <C>           <C>        <C>          <C>           <C>   
The Company         100.00        700.00     1400.00      1652.00       652.00

Industry Index      100.00        101.06       73.73        56.71       109.99

Broad Market        100.00        108.21      129.80       136.28       176.76
</TABLE>


                                      -12-
<PAGE>

                           PROPOSAL I - SALE OF ASSETS

INTRODUCTION

            On July 15, 1996, the Company reached an agreement in principle with
Buyer,  under which Buyer will purchase from the Company its franchise  covering
California,  Oregon, Washington and parts of Nevada and substantially all of the
Company's assets related to the business  presently  conducted by it, other than
its cash and cash equivalents.

            As of  November  15,  1996,  the Company  and Buyer  entered  into a
definitive asset purchase agreement (the "Asset Purchase Agreement") under which
the Company proposes to sell to Buyer substantially all of its assets related to
the business  presently  conducted by it (the "Assets") for the Purchase  Price,
which is expected to be approximately  $7.2 million,  payable in full in cash at
Closing,  including  $4.75  million for the  Transmedia  Network  franchise  and
approximately  $2.4  million for the  Company's  Rights to  Receive,  subject to
adjustment.  Those funds would be payable to the Company, not stockholders.  The
Company  will  retain  the cash and cash  equivalents  held by it which,  at the
Record Date, aggregated approximately $2.5 million.

            The approval of the Sale of Assets will also constitute the approval
of the proposed  amendment to the  Company's  Certificate  of  Incorporation  to
change its name to The Western Systems Corp.

            The Company's officers and directors, who collectively own in excess
of 20% of the Company's Common Stock, and Buyer,  which owns  approximately 3.1%
of the Company's  Common Stock,  have  indicated  their  intention to vote their
shares in favor of the Sale of Assets.

            Buyer's   obligations   under  the  Asset  Purchase   Agreement  are
conditioned upon, among other things,  approval by the Company's stockholders of
the Asset Purchase  Agreement on or before January 31, 1997. If such approval is
not obtained, Buyer has the right to terminate the Asset Purchase Agreement. The
Company  anticipates  the Closing to occur during the first week of January 1996
(the "Closing Date").

            Subsequent  to the  closing  of the Asset  Purchase  Agreement  (the
"Closing"),  after giving effect to its provisions,  the anticipated  results of
operations and payment of the Company's  liabilities  in the ordinary  course of
business  (including  taxes  relating  to the Sale of  Assets),  the  Company is
expected to have net assets of  approximately  $8.8  million  consisting  almost
exclusively of cash and cash  equivalents.  After the Closing,  the Company will
endeavor to deploy these  assets by seeking  suitable  investments  and business
combinations. Although the Company has had discussions since mid-1996 concerning
possible  investments and/or business  combinations and in connection  therewith
has  conducted  due diligence  activities,  at the present time, no  agreements,
arrangements,  or understandings exist with respect to any such transaction. The
Board of Directors does not believe that any of such possible investments and/or
business  combinations  is likely to be  consummated.  The Company  will seek to
acquire,  merge,  consolidate,  invest in transactions or otherwise combine with
one or more other operating businesses.  The Company's efforts have not been and
will not be  directed  to any one  industry or type of  business.  Although  the
Company will  endeavor to deploy its net assets after the closing of the Sale of
Assets to seek  suitable  investments  and business  combinations,  there are no
other investments  and/or business  combinations  currently under  consideration
that  the  Board  of  Directors   considers   probable  of   consummation.   See
"Unascertainable Risks and Broad Range of Potential Target Businesses; Uncertain
Structure of Business Combination;  Selection of Target Business by the Board of
Directors"  for a discussion of attendant  risks and  uncertainties  because the
Company  has  not  yet  identified  a  probable   acquisition   and/or  business
combination.

                                     -13-

<PAGE>

OVERVIEW OF THE COMPANY'S BUSINESS; RELATIONSHIP WITH BUYER

            The Company  currently  operates as the West Coast dining franchisee
of Buyer.  On December 9, 1991, the Company  entered into a Franchise  Agreement
(the  "Franchise  Agreement")  with  Buyer,  which  granted to the  Company  the
exclusive  right to  operate  a  franchise  (the  "Franchise")  in the  State of
California.  The Franchise  features the Transmedia  Card, a private charge card
developed, marketed and issued by Buyer, which entitles cardholders to a savings
of up to 25% on the  regular  menu prices of food and  beverages  when dining at
participating  restaurants  (the  "Participating  Restaurants").  The  Franchise
Agreement  would expire by its terms on December 8, 2001.  However,  the Company
has the option to extend the  Franchise  Agreement  for a term of 10 years after
the initial expiration date.

            The  Company's  franchise  business  activities  under the Franchise
Agreement,  which the Company  commenced in August 1992, are (i) to provide cash
payments  to  Participating  Restaurants  that  it  recruits  in  its  Franchise
Territory  to join the  Transmedia  Network in  exchange  for food and  beverage
credits,  known as "Rights to Receive," and (ii) to obtain additional holders of
the Transmedia Card in its Franchise Territory.  The Company generally purchases
its  inventory of Rights to Receive  directly  from a  Participating  Restaurant
through  cash  payments to the  Participating  Restaurant  in an amount equal to
approximately  50% of the dollar value of the Rights to Receive being purchased.
The  Company  derives  substantially  all of its  revenues  from  operations  by
purchasing  Rights to Receive from  Participating  Restaurants  in its Franchise
Territory  and the sale of such  Rights to Receive to holders of the  Transmedia
Card.

            Under the original terms of the Franchise Agreement, the Company was
required to pay Buyer the following fees and charges: (i) $250,000 as an initial
franchise fee; (ii) approximately $100,000 as an initial contribution to Buyer's
advertising and  development  fund; and (iii) 150,000 shares of the Common Stock
of the Company, valued at $21,000, which have been issued.

            In  September  1993,  the Company and Buyer  agreed that the Company
would pay for  substantially  all of its  advertising  in California and entered
into an  agreement  providing,  effective as of  September  30, 1993,  for (i) a
refund to the Company of the remaining unused balance (approximately $55,000) of
the $145,000 theretofore contributed to Buyer's advertising and development fund
(which  amount   includes  the  Company's   initial  and   subsequent   periodic
contributions),  and (ii) the termination of the Company's obligation to pay the
remaining  monthly  installments  of such obligation  (approximately  $105,000).
Since 1994,  Buyer has  reimbursed  the Company for  substantially  all expenses
incurred in obtaining California cardholders.

            In addition,  the Company is  obligated  to pay to Buyer  continuing
service  charges as follows:  (i) a general service charge equal to 7.5%, and an
advertising  fee of 2.5%,  of the total dollar  amount of Rights to Receive meal
credits used by Cardholders at  Participating  Restaurants  within the Franchise
Territory;  (ii) a monthly  restaurant service charge of $1.00 per Participating
Restaurant  located in the preceding month within the Franchise  Territory;  and
(iii)  a  processing  charge  equal  to $.20  per  Cardholder  transaction  slip
forwarded to Buyer by Participating Restaurants in the Franchise Territory. Such
charges are to be deducted by Buyer from funds to be paid to the Company.  Buyer
has agreed that the general  service  charge and the  advertising  fee shall not
aggregate  more than 11%  during  the first 10 year  extension,  if any,  of the
Franchise  Agreement and shall not  aggregate  more than 12% for the second such
extension,  if any. For the fiscal years ended  December 31, 1995 and 1994,  the
Company  incurred an aggregate of $1,586,781 and  $1,212,262,  respectively,  in
service charges payable to Buyer. The Company has incurred $1,020,104 in service
charges payable to Buyer for the nine month period ended September 30, 1996.

                                     -14-
<PAGE>

            Under the  Franchise  Agreement,  the  Company  acquired  options to
obtain  Transmedia  franchises  for the States of Oregon and/or  Washington  for
initial  total  franchise  and  advertising   fees  of  $200,000  and  $300,000,
respectively.  In December 1993, the Company  exercised its option for the State
of Washington and in June 1995,  the Company  exercised its option for the State
of Oregon.  In  connection  with the  exercise of such option and the  Company's
assumption of certain advertising costs described above, the Company also agreed
with Buyer to provide for (i) a reduction in the  Company's  exercise  price for
the Transmedia  Network  franchises in the States of Oregon and/or Washington to
$100,000 and $150,000, respectively, to reflect the Company's assumption of such
advertising obligations;  (ii) the exercise of the Washington option by issuance
to Buyer of  50,000  shares of Common  Stock (in lieu of the  $150,000  exercise
price) and the exercise of the Oregon  option by issuance to the Buyer of 35,000
shares of Common Stock (in lieu of the $100,000  exercise price);  and (iii) the
acquisition of the right to operate the Transmedia  Network franchise in limited
areas of  Nevada by  issuance  to Buyer of 10,000  shares of Common  Stock.  The
Company's  rights under the  Franchise  Agreement  relate only to  Participating
Restaurants in the Company's Franchise Territory.  The Company does not have any
rights to  participate  in or derive  any  income  from any  other  products  or
services offered to cardholders.

            The Company commenced its franchise  operations in the San Francisco
Bay Area in August 1992, in the Los Angeles  metropolitan  area in October 1993,
in Orange County in January 1995, and in the Lake Tahoe,  Nevada area in October
1995.  Under the terms of the  Franchise  Agreement,  the Company is required to
commence Franchise  operations in the State of Washington prior to 1996 year-end
and in Oregon prior to May 1997.  However, in view of the Company's agreement in
principle  to sell the  Franchise to Buyer and with  Buyer's  acquiescence,  the
Company has not  undertaken  the  activities  that would be required to commence
operations in Washington and Oregon.

            The Company had 227 Participating Restaurants and 12,000 Cardholders
at December  31, 1993 and net sales of $926,852  for the year 1993.  At December
31, 1994, the Company had 519 Participating  Restaurants and 62,000  Cardholders
and it had net sales of $8,698,738  for the year 1994. At December 31, 1995, the
Company had 553 Participating  Restaurants and 82,000 Cardholders and it had net
sales of  $11,368,903  for the year 1995. At September 30, 1996, the Company had
541  Participating  Restaurants and 146,000  Cardholders and it had net sales of
$7,378,409 for the nine months ended September 30, 1996.

            The Company's principal executive offices are located at 475 Sansome
Street, San Francisco, California 94111; its telephone number is (415) 397-3001.

            Buyer's   operations  consist  of  a  network  of  more  than  6,600
Participating  Restaurants.  Buyer  markets and issues the  Transmedia  Card,  a
charge card held by nearly one million cardholders that entitles them to savings
on  restaurant  dining  costs and other  quality  products and  services.  Buyer
maintains and updates a directory of all dining  establishments  that accept The
Transmedia Card. Directories are provided to all cardholders approximately every
eight weeks.  The  Transmedia  Card may also be used to charge  other  services,
including hotel rooms, recreational, telephone and other miscellaneous services.
Under the Franchise Agreement,  Buyer is obligated at its own expense to provide
to the Company a variety of assistance,  including conducting all monitoring and
tracking functions of Participating  Restaurant  accounts and Transmedia Network
franchise credit transactions,  forwarding sales tax and tip refunds and monthly
statements of cardholder usage and Rights to Receive credit balances directly to
Participating  Restaurants,  and  undertaking  all  cardholder  fulfillment  and
processing services and activities,  including providing  Transmedia Card charge
slips  and  restaurant  contracts.  Buyer is also  responsible  for any bad debt
expenses  resulting  from  cardholders'  failure to pay their food and  beverage
bills and for compiling and mailing restaurant  directories and other cardholder
support materials.

                                      -15-

<PAGE>

            Buyer's  principal  executive  offices are located at 11900 Biscayne
Boulevard, Miami, Florida 33181, its telephone number is (305) 892-3300.

            Buyer is  currently the beneficial owner of 245,000 shares of Common
Stock.  Other than as described herein and the fact that Herbert M. Gardner is a
director of both entities,  there are no other relationships between the Company
and Buyer. (See "Interest of Company Management in the Sale of Assets.")


                  HISTORY OF AND REASONS FOR THE TRANSACTION

            From time to time  during  the past two  years,  representatives  of
Buyer and the Company have discussed the potential  acquisition of the Franchise
by Buyer. In early 1995, Melvin Chasen,  President and CEO of Buyer, and William
J.  Barrett,  a Director of the  Company,  held  several  informal  meetings and
telephone  discussions  (in New York City and Miami,  Florida)  to  discuss  the
possibility  of  combining  the  businesses  of  the  Buyer  and  Company.   The
discussions  contemplated  the  acquisition of the Company for shares of Buyer's
Common Stock. Buyer's investment banking firm reviewed the proposed transaction.
However,  no agreement in principle  was reached by the parties and  discussions
were  concluded  in  mid-1995.  The  Company  believes  that  no  agreement  was
consummated  because the parties could not agree upon a ratio of Buyer's  common
stock to be exchanged for the Company's Common Stock due to the declining market
prices of both Buyer's and the Company's Common Stock and the dilutive nature of
the contemplated transaction to Buyer.

            In  early  May  1996,  Messrs.  Chasen  and  Barrett  initiated  new
discussions to effect a business combination. In the interim, Buyer acquired the
Transmedia  franchise for Chicago in July 1995 and Buyer publicly  announced its
intention not to sell additional franchises in the United States, but to operate
all new  territories on a  company-owned  basis.  In addition,  in January 1996,
Buyer initiated two new programs -- a new 20% saving card with no annual fee and
national programs to increase the number of cardholders in the United States and
California.  Although  the  Company  was  able to add a  significant  number  of
California cardholders due to these new programs, the average amount expended by
cardholders  declined during the first six months of 1996 and competition in the
discount  dining industry  continued.  Accordingly,  the Company's  revenues and
gross profits decreased and the Company incurred a net loss during the first six
months of 1996.  The  discussions  between the parties  were based for the first
time on the purchase of the Company's franchise and franchise-related  assets on
a cash basis  together with the issuance of warrants to purchase  Buyer's common
stock. As described  below,  such warrants were later excluded from the purchase
price after further  negotiations.  The Company  believed that a purchase  price
payable in cash rather than stock was preferable  because the receipt of Buyer's
common  stock  rather  than cash would not  permit  the  Company to seek out and
acquire other businesses. In addition, the Company believed that in light of its
experience  in 1995,  it would have been  difficult for the Company and Buyer to
agree upon a ratio of Buyer's  common  stock to be exchanged  for the  Company's
Common Stock. Negotiations continued through June, 1996. The talks culminated in
the announcement of an agreement in principle on July 15, 1996 and the execution
of the Asset  Purchase  Agreement  dated as of November  15,  1996.  Pending the
consummation of the Sale of Assets, management will continue to conduct business
in the ordinary course,  but has ceased  expenditures for geographic  expansion.
All management and other employees of the Company have continued in its employ.

            At the time that the  agreement in principle was  announced,  it was
contemplated  that (i) Buyer would have the option of paying the purchase  price
for the  Franchise in 14 monthly  installments  commencing  two months after the
Closing and (ii) the Company would receive a warrant to purchase  800,000 shares
of Common Stock of the Buyer at $15.00 per share and that such warrant  would be
distributed to the stockholders of the Company on a pro rata basis during 1998.


                                     -16-
<PAGE>

During negotiations  subsequent to the agreement in principle,  the parties were
unable to agree on the final terms of the proposed warrants, including attendant
registration costs and rights and listing arrangements.  In addition, in view of
the decline in the Company's  revenues and the net loss during the third quarter
of 1996, the parties re-negotiated the transaction to eliminate the warrants and
to decrease  the  purchase  price for the  Franchise  from $5.0 million to $4.75
million in exchange  for Buyer's  agreement  to pay the  purchase  price for the
Franchise  in full in cash at  Closing  in  lieu of the  option  of  paying  the
purchase  price in  installments.  The Buyer  will  continue  to pay at  Closing
approximately $2.4 million in cash for the Rights to Receive.

            There are  several  reasons for the  Company  proposing  to sell its
Assets to Buyer at this time: (i) Buyer's interest in expanding its ownership of
operations within the United States and the size and importance of the territory
covered by the Franchise;  (ii) the decline in the Company's  revenues and gross
profit and the  incurrence  of net losses in 1996 due  primarily to a continuing
decline in average  cardholder  usage and  competition  in the  discount  dining
industry in  California,  (iii) the inability of the Company under the Franchise
Agreement to expand its activities other than at Participating Restaurants;  and
(iv) the sale to Buyer represents a significant pre-tax profit to the Company of
approximately $4.2 million.

            The Board of Directors has  determined  that the sale to Buyer would
enable  the  Company to  utilize  the  proceeds  of the sale  together  with its
existing cash to enhance stockholder value by acquisitions or investments. While
the Board of Directors considered various alternatives including (i) liquidating
the Company and  distributing  the proceeds of the sale to its  stockholders  or
(ii) continuing its efforts to improve operating results, the Board of Directors
believes that stockholder  value can best be enhanced by potential  acquisitions
or investments.  The Company's directors' own approximately 20% of the Company's
Common Stock.

            The Company  believes that Buyer's  interest in acquiring the Assets
is based on a number of factors:  (i) the  announcement in 1995 by Buyer that it
would no longer grant franchises in the United States, and would thereafter seek
to own its new territories  evidenced by a transaction in which Buyer acquired a
franchise in another  location in July,  1995;  (ii) the fact that the Company's
Franchise covers geographically  desirable locations, the significant population
of  California  and the benefits of operating  on a  company-owned  basis in the
major metropolitan areas of Los Angeles,  San Francisco,  San Diego and Seattle,
(iii) the Company's  franchise  represents the largest  revenue  generator among
Buyer's  current  franchisees;  and (iv) the  acquisition  of the Franchise will
permit Buyer to offer in the Franchise  Territory  services  other than those at
Participating  Restaurants  utilizing the Company's existing sales and marketing
personnel.

RECOMMENDATION OF THE BOARD OF DIRECTORS

            THE BOARD OF DIRECTORS OF THE COMPANY BELIEVES THAT THE CONSUMMATION
OF THE ASSET PURCHASE  AGREEMENT IS IN THE BEST INTERESTS OF THE COMPANY AND ITS
STOCKHOLDERS,  AND UNANIMOUSLY  RECOMMENDS THAT THE  STOCKHOLDERS OF THE COMPANY
VOTE FOR ITS APPROVAL.  Each of Mr. Pellman,  who will be employed by Buyer upon
consummation of the  transaction,  and Mr. Gardner,  who is a director of Buyer,
abstained from voting on the transaction. Mr. Gardner had no involvement and Mr.
Pellman  insubstantial  involvement  in  the  negotiation  of the  terms  of the
transaction.  (See "Interest of Company Management in the Sale of Assets") . The
Board of Directors  believes that the Purchase  Price for the Assets is fair and
equitable to the Company and its stockholders.  Prior to considering the Sale of
Assets,  the Board of Directors  had not  established  a range of values for the
Assets. In recommending that stockholders  approve the Asset Purchase Agreement,
the Board of Directors considered:

                                      -17-
<PAGE>

                  (a)  ARMS-LENGTH  NEGOTIATIONS;  GAIN.  Buyer was  desirous of
            obtaining  the  Assets  and the  parties  engaged  in  give-and-take
            negotiations   over  the  price  and  terms  for  the   transaction.
            Accordingly,  the Board of Directors  believes its negotiations were
            at arms length and produced an appropriate and equitable  price. The
            Sale  of  Assets  will  result  in a net  gain  for the  Company  of
            approximately  $4.2  million,  all  taxes on which  will be the sole
            responsibility  of the  Company.  The Company is expected to receive
            approximately  $7.2  million  in cash at  Closing,  including  $4.75
            million for the Transmedia  Network franchise and approximately $2.4
            million  for  the  Company's   Rights  to  Receive  for  a  business
            originally  purchased for (i) $250,000 as an initial  franchise fee;
            (ii)  approximately  $100,000 as an initial  contribution to Buyer's
            advertising  and  development  fund; and (iii) 150,000 shares of the
            Common  Stock of the  Company  valued at $21,000.  The Company  will
            retain  cash and cash  equivalents  held by it which,  at the Record
            Date,  aggregated  approximately  $2.5 million.  As of September 30,
            1996, the book value of the Assets was approximately $2.9 million.

                  (b)  RECENT  OPERATING   RESULTS  AND  LIMITED  PROSPECTS  FOR
            PROFITABLE OPERATIONS.  For the fiscal year ended December 31, 1995,
            the Company  reported net income of approximately  $11,000;  for the
            nine months ended  September  30, 1996,  the Company  reported a net
            loss of $183,000,  including approximately $56,000 for legal and due
            diligence  activities  in  connection  with the  sale to  Buyer  and
            reviewing   possible   acquisitions.   The  Company  attributes  its
            operating  losses  in the  latter  half  of  1995  and in  1996 to a
            continuing  decline in average  Cardholder  usage,  the  increase of
            competition in the discount  dining  industry in California,  and in
            1995 a general  weakness  in the  California  economy.  The  Company
            anticipates that for the foreseeable  future, were it to continue to
            operate  the  Franchise,  it would  incur net losses or operate on a
            break-even basis. As a result,  the Board of Directors believes that
            the Sale of Assets is in the Company's best interest.

                  (c) LACK OF ALTERNATIVES. While Buyer does not have a right of
            first  refusal to purchase the business of the Company or any shares
            of  the  Company's  equity,   Buyer's  consent  (which  may  not  be
            unreasonably  withheld) is required in  connection  with the sale of
            the Company's  business.  To date,  the Company has not received any
            other offers for its Assets.  This includes the period subsequent to
            July 15,  1996,  when the  agreement  in  principle  with  Buyer was
            publicly announced. Given the terms of the proposed transaction, the
            decline of the Company's  revenues and the  incurrence of net losses
            in 1996 and the  fact  that the  Sale of  Assets  to Buyer  could be
            consummated  quickly and with relatively little  uncertainty  (given
            Buyer's intimate knowledge of the Company's business),  the Board of
            Directors did not feel that stockholders'  interests would be better
            served by seeking other offers. The Company's confidence in Buyer is
            based on the ability of Buyer to pay the full purchase price in cash
            at Closing.

                  No  solicitation  of  offers  was  conducted  by the  Board of
            Directors other than in connection with the discussions  with Buyer.
            Although   in   mid-1995,    management   had   one   contact   with
            representatives  of another public  company  concerning the possible
            sale  of the  Company,  and  preliminary  discussions  with  Buyer's
            European   franchisee,   those   conversations  did  not  result  in
            negotiations or in an offer for the Company.  The Board of Directors
            did not solicit any offers after the Buyer's  offer in July 1996 due
            to the  decline in the  Company's  revenues  and the  incurrence  of
            losses and its belief that the Franchise was worth significantly

                                      -18-
<PAGE>

            more to Buyer than to a third party purchaser.  The Company believes
            that the decline in its operating  results cannot be  satisfactorily
            resolved by it in the next 12-18  months,  but can be  addressed  by
            Buyer subsequent to the Sale of Assets.  See "History of and Reasons
            for the Transactions" for a detailed discussion of the unanticipated
            change in results of operations.

                  (d) EXISTENCE OF CASH ASSETS.  The Board of Directors believed
            that the cash  consideration  to be received in connection  with the
            Sale of Assets along with the existing cash and cash  equivalents of
            the  Company  would  enhance  the  Company's  ability  to enter into
            acquisitions or investments which could enhance  stockholder  value.
            While the Board of Directors  did not set any minimum level for such
            acquisitions or investments,  it was desirous of having a sufficient
            amount  of  cash  to be  able  to  pursue  one or  more  acquisition
            opportunities.  For a description of the manner in which the Company
            is searching for  acquisitions  and the expected  costs  relating to
            such search, see "Operations of the Company after Closing."

                  (e) LACK OF FAIRNESS  OPINION.  The Board of Directors did not
            feel an  investment  banker's  opinion was  beneficial  or necessary
            given the  Board of  Directors'  knowledge  of the  Company  and its
            business, nor did the Board of Directors believe that obtaining such
            an opinion would be an appropriate use of corporate funds. The Board
            of  Directors   estimates   the  cost  of  such  an  opinion  to  be
            approximately  $100,000. The Board of Directors determined that such
            expenditure  was  unnecessary   because  members  of  the  Board  of
            Directors  have  considerable   experience  in  valuing  businesses.
            Messrs.  Barrett and Gardner  are each  Senior  Vice  Presidents  of
            Janney Montgomery Scott Inc., an investment  banking firm, with over
            25 years' experience in corporate finance matters.  Mr. Bartlett was
            employed as a commercial  banking officer for over 25 years. Each of
            Messrs. Barrett,  Gardner, Bartlett and Starbird serve on the boards
            of  directors  of  other  publicly  held  companies.  Based  on  the
            Company's current operating performance and prospects, including the
            decline in such  performance,  and the  Buyer's  strong  interest in
            acquiring   the  Assets,   the  Board  of  Directors   felt  that  a
            significantly  better price could not be obtained in the foreseeable
            future.

            During the course of its deliberations,  the Board of Directors gave
equal  consideration  to:  (i) the terms and  conditions  of the Asset  Purchase
Agreement and related  documentation  and (ii) the  historical  and  prospective
operations of the Company,  including, among other things, the current financial
condition and future prospects of the Company.  The Board of Directors  believes
that the current  financial  condition  and future  prospects of the Company are
negatively  impacted by (i) a decline in overall usage of the Transmedia Card at
Participating   Restaurants  in  California  and  (ii)  continuing   significant
competition in the discount dining industry in California. In its deliberations,
the Board of  Directors  also  considered,  to a lesser  extent,  the  Company's
efforts in trying to locate other suitable businesses.

            The foregoing  discussion of the information and factors  considered
by the Board of Directors is not intended to be  exhaustive,  but is believed to
include all material factors considered by the Board of Directors.

INTEREST OF COMPANY MANAGEMENT IN THE SALE OF ASSETS

            Stuart M.  Pellman  will  resign as  President  and Chief  Executive
Officer of the Company on the Closing Date,  and his  employment  agreement will
also be terminated as of that date. However, he will remain a Director of the

                                      -19-

<PAGE>

Company and will  continue to hold options  previously  granted to him under the
1992 Plan.

            Buyer  specifically  requested  that  Mr.  Pellman  continue  in the
Transmedia  business.  Mr. Pellman's  employment  agreement was due to expire on
December 31, 1996.  Mr. Pellman will become an executive  officer of Buyer,  and
Transmedia  Restaurant  Company,  Inc.,  a  wholly-owned  subsidiary.   His  new
employment arrangements,  which will be for a term of two years, will include an
annual base salary of  $200,000,  an annual bonus under  Buyer's  bonus plan for
senior management, and stock options for 10,000 shares of Buyer's Common Stock.

            Herbert M. Gardner is a director and stockholder of the Company (see
"Security  Ownership").  Mr.  Gardner  is  also a  director  of  Buyer  and  the
beneficial  owner of 286,724 shares of Buyer's Common Stock (exclusive of shares
held by Mr.  Gardner's spouse  individually or as custodian,  as to which shares
Mr. Gardner disclaims beneficial ownership).

            Members  of the Board of  Directors  and their  affiliates  will not
receive any fees in connection with the Sale of Assets.  However,  in connection
with  any  future  acquisition  or  business  combination,  fees  may be paid to
advisors to the Company including, but not limited to, investment bankers, which
could include Janney Montgomery Scott Inc., of which Messrs. Gardner and Barrett
are Senior Vice Presidents.

MISCELLANEOUS

            The Sale of Assets may impact the rights of holders of the Company's
Common Stock.  Although the Company will endeavor to deploy its net assets after
the  closing of the Sale of Assets to seek  suitable  investments  and  business
combinations,  there  are no  other  investments  and/or  business  combinations
currently under  consideration that the Board of Directors considers probable of
consummation. The Company's stockholders may not have the opportunity to vote on
acquisitions  and/or business  combinations of the Company that may hereafter be
consummated.  See  "Unascertainable  Risks and Broad Range of  Potential  Target
Businesses;  Uncertain  Structure of Business  Combination;  Selection of Target
Business by the Board of Directors."


                                 RISK FACTORS

            There are certain risks  associated  with the proposed  transaction.
Among the significant risks are the following:

1.    POSSIBLE DELISTING FROM NASDAQ.

            The  Company's  Common Stock and Warrants are  currently  listed for
trading on the NASDAQ Small-Cap Market. Under the rules for continued listing in
the NASDAQ System, a company is required to be engaged in an active business, to
maintain at least $2,000,000 in total assets,  two marketmakers,  a public float
of at least $200,000 and a minimum bid price of $1.00 per share, or if the share
price  criterion  cannot be met,  $2,000,000 in capital and surplus and a public
float of $1,000,000.  Once the Company sells substantially all of its assets, it
may no longer meet the active business requirement.  Upon notice of a deficiency
in one or more of the  maintenance  requirements,  the Company would be given 90
days (30 days in the case of the  number of  marketmakers)  to  comply  with the
maintenance   standards.   Failure  of  the  Company  to  meet  the  maintenance
requirements of NASDAQ could result in the Company's  securities  being delisted
from NASDAQ with the result that the Company's securities would trade on the OTC
Bulletin  Board or in the "pink  sheets"  maintained  by the National  Quotation
Bureau, Inc., which are generally considered to be less efficient markets.


                                     -20-
<PAGE>
            The Commission has also adopted  regulations  that  define a  "penny
stock" to be any equity  security  that has a market  price (as  defined in such
regulations) of less  than  $5.00 per share, subject to certain exceptions. Such
exceptions  include the equity  security of a company  that has (1) net tangible
assets in excess of $2,000,000 if the company has been in continuous  operations
for at least three years or (2) average  revenues of at least $6,000,000 for the
last three years.  The Company believes that it falls within at least one of the
exceptions.  However,  unless  either  of  such  exceptions  is  available,  the
regulations  would require the  delivery,  prior to any  transaction  in a penny
stock, of a disclosure schedule prepared by the Commission relating to the penny
stock market.

            In addition,  if the Company's  securities  are deemed to be a penny
stock,  they would be subject to Rule  15g-9  promulgated  under the  Securities
Exchange  Act of 1934,  as amended,  which  imposes  additional  sales  practice
requirements  on  broker-dealers  who sell such securities to persons other than
established  customers and accredited  investors  (generally those persons which
assets in excess of $1,000,000 or annual income exceeding $200,000,  or $300,000
together with their spouse).

2.    LACK OF INDEPENDENT APPRAISAL BY INVESTMENT BANKER ENGAGED BY THE COMPANY.

            The  Company has not engaged an  investment  banker to evaluate  the
fairness of the terms of the Asset Purchase Agreement.  Accordingly, the Company
is relying  solely upon the judgment of the Board of Directors in assessing  the
fairness of the Asset Purchase  Agreement.  Although the members of the Board of
Directors have substantial experience in evaluating  transactions,  the Board of
Directors could be mistaken in its judgment.  Each stockholder must evaluate all
of the information  contained herein concerning the transactions relating to the
Asset Purchase Agreement based upon his/her individual investment objectives and
concerns.   Accordingly,  each  stockholder  should  consult  with  his/her  own
investment  advisors and consultants in deciding  whether to approve the Sale of
Assets.

3.    UNASCERTAINABLE  RISKS AND BROAD RANGE OF POTENTIAL  TARGET  BUSINESSES;
      UNCERTAIN STRUCTURE OF BUSINESS COMBINATION; SELECTION OF TARGET BUSINESS
      BY THE BOARD OF DIRECTORS

            As the  Company has not yet  identified  a  prospective  business (a
"Target  Business") with which it is likely to effectuate a merger,  exchange of
capital stock,  stock or asset  acquisition or other similar type of transaction
(a "Business Combination"),  stockholders have no basis on which to evaluate the
possible merits or risks of a Target Business's operations.  Although management
of the Company will  endeavor to evaluate the risks  inherent in any  particular
Target  Business,  there can be no  assurance  that the  Company  will  properly
ascertain all such risks.  See  "Operation  of the Company After  Closing" for a
detailed  discussion  of how the Board of  Directors  intends  to select  Target
Businesses.   Management  of  the  Company  will  have  virtually   unrestricted
flexibility in identifying and selecting a prospective acquisition candidate. In
many cases,  stockholder approval will not be required to effect such a Business
Combination.  The fair market value of the Target Business will be determined by
the Board of  Directors of the Company.  Therefore,  the Board of Directors  has
significant  discretion in determining whether a Target Business is suitable for
a  proposed  Business  Combination.  Furthermore,  the  structure  of a Business
Combination  with a Target  Business,  which  may  take  the  form of a  merger,
exchange of capital  stock or stock or asset  acquisition,  cannot be determined
because,  at the present time, no  agreements,  arrangements  or  understandings
exist with respect to any such proposed Business Combination.

                                      -21-
<PAGE>

4.    INVESTMENT COMPANY ACT CONSIDERATIONS

            The  regulatory  scope  of  the  Investment   Company  Act  of  1940
("Investment  Company Act"),  which was enacted  principally  for the purpose of
regulating  vehicles for pooled investments in securities,  extends generally to
companies engaged primarily in the business of investing,  reinvesting,  owning,
holding or trading in securities.  The Investment Company Act may, however, also
be  deemed  to  be  applicable  to  a  company  which  does  not  intend  to  be
characterized  as an  investment  company  but which,  nevertheless,  engages in
activities  which may be deemed to be within the  definitional  scope of certain
provisions  of the  Investment  Company  Act.  The  Company  believes  that  its
anticipated  principal  activities  following  the Sale of Assets  will  involve
acquiring control of an operating company and,  therefore,  will not subject the
Company to regulation under the Investment Company Act. Nevertheless,  there can
be no assurance that the Company will not be deemed to be an investment company,
particularly during the period prior to a Business Combination. In the event the
Company is deemed to be an investment company, the Company may become subject to
certain   restrictions   relating  to  the   Company's   activities,   including
restrictions on the nature of its investments and the issuance of securities. In
addition,  the Investment Company Act imposes certain  requirements on companies
deemed  to  be  within  its  regulatory  scope,  including  registration  as  an
investment  company,  adoption of a specific  form of  corporate  structure  and
compliance with certain  burdensome  reporting,  recordkeeping,  voting,  proxy,
disclosure and other rules and regulations.  In the event of characterization of
the  Company as an  investment  company,  the  failure by the Company to satisfy
regulatory  requirements,  whether  on a timely  basis or at all,  could  have a
material adverse effect on the Company.

5.    POSSIBLE NEED FOR ADDITIONAL FINANCING

            Although the Company  believes  that the net proceeds of the Sale of
Assets, along with its current cash and cash equivalents,  will be sufficient to
allow it to consummate a Business Combination,  the Company cannot ascertain the
capital  requirements  for any  particular  transaction.  In the event  that the
Company's capital resources prove to be insufficient, either because of the size
of the Business Combination or the depletion of the available proceeds in search
of a Target Business, the Company will be required to seek additional financing.
There can be no assurance that such  financing  would be available on acceptable
terms,  if at  all.  To  the  extent  that  additional  financing  proves  to be
unavailable  when needed to consummate a particular  Business  Combination,  the
Company  would be  compelled  to  restructure  the  transaction  or abandon that
particular  Business   Combination  and  seek  an  alternative  Target  Business
candidate.  In  addition,  in  the  event  of  the  consummation  of a  Business
Combination, the Company may require additional financing to fund the operations
or growth of the Target  Business.  The  failure by the  Company to secure  such
additional  financing  could have a  material  adverse  effect on the  continued
development or growth of the Target  Business.  None of the Company's  officers,
directors or stockholders is required to provide any financing to the Company in
connection with or after a Business Combination.


                     SUMMARY OF THE ASSET PURCHASE AGREEMENT

            The following  summary of the terms of the Asset Purchase  Agreement
does not purport to be complete and is qualified in its entirety by reference to
the Asset Purchase Agreement  attached hereto as Exhibit A (excluding  schedules
and exhibits).

PURCHASE PRICE

            The  purchase  price for the Assets is expected to be  approximately
$7.2 million, including (i) $4.75 million for  the Transmedia Network franchise,

                                      -22-
<PAGE>

payable at Closing in cash;  (ii) the net book value of the Company's  Rights to
Receive  inventory  purchased from the  restaurants  in the Company's  Franchise
Territory,   which  had  a  book  value  (net  of  reserves  for  bad  debt)  of
approximately $2.4 million as of September 30, 1996, payable at Closing in cash;
and (iii) the Company's furniture,  fixtures, office equipment and certain other
assets, having a book value of approximately $117,000, for $46,000.

ASSETS AND LIABILITIES TRANSFERRED

            The Company is selling the  Franchise and its Rights to Receive (net
of reserves and accounts payable relating to the Rights to Receive). The Company
will also sell to Buyer its fixed  assets,  security  deposits and certain other
assets.  Buyer will assume Company's  accounts payable relating to the Rights to
Receive and other  outstanding  liabilities  relating to the Company's Rights to
Receive,  as  well  as its  leases.  The  Company  will  retain  cash  and  cash
equivalents held by it which, at the Record Date, aggregated  approximately $2.5
million.  As of September 30, 1996, the Company's  outstanding  accounts payable
relating to the Rights to Receive  were  approximately  $349,000 and its capital
leases were approximately  $16,000.  The Company will retain  responsibility for
any costs  associated  with  terminating  those  employees  who are not  offered
positions by Buyer.  The Company  believes that such severance costs will not be
material.

REPRESENTATIONS AND WARRANTIES

            The Asset Purchase Agreement contains representations and warranties
by the  Company,  including,  without  limitation,  those  relating  to: (i) the
absence  of any  material  violation  of law in  connection  with the  Company's
operations;  (ii) the absence of undisclosed material litigation;  and (iii) the
ownership,  transferability and condition of the Assets, including the Company's
Rights to Receive.

CERTAIN COVENANTS PRIOR TO CLOSING

            The  Company  has  agreed,  prior to  Closing,  (i) to  conduct  its
business in the ordinary course, including preserving the Assets; (ii) to comply
promptly with legal  requirements that may be imposed upon it in connection with
its Sale of Assets; and (iii) to afford Buyer and its representatives  access at
all  reasonable  times to its  businesses  and  properties  for the  purposes of
investigation of the Company's business and the Assets.

CLOSING

            The Closing is scheduled to occur not later than the fifth  business
day after the Company's stockholders have approved the Asset Purchase Agreement,
or at such other time as the parties may agree. The Asset Purchase Agreement may
be  terminated  and  abandoned  by Buyer upon the  happening  of certain  events
including (i) a breach of any representation,  warranty, covenant or agreement o
the part of the Company set forth in the Asset Purchase  Agreement;  (ii) if the
Company's stockholders do not approve the Asset Purchase Agreement; and (iii) if
the Closing shall not have occurred on or before January 31, 1997.

NAME CHANGE

            Promptly  after the Closing,  the Company's  name will change to The
Western Systems Corp. The change is required to eliminate the word  "Transmedia"
from the Company's corporate name, as the Company will no longer be a Transmedia
Network franchisee.

                                     -23-
<PAGE>
CONDITIONS TO CLOSING

            The  obligations  of the  Company  and the  Buyer to cause the Asset
Purchase  Agreement  to be  consummated  are  subject  to  satisfaction  of  the
following conditions, among others: (i) each of the parties' representations and
warranties  contained in the Asset Purchase  Agreement shall be true and correct
in all material  respects;  (ii) the parties shall have performed or complied in
all material  respects with all agreements  and covenants  required by the Asset
Purchase  Agreement to be performed or complied  with by them on or prior to the
Closing;  (iii) the Sale of Assets  shall have been  approved  by the  Company's
stockholders;  (iv) no  government  action or  injunction  that would render the
transactions  contemplated by the Asset Purchase  Agreement illegal or otherwise
materially  restrict  consummation  of such  transactions;  and (v) all required
governmental consents, if any, shall have been obtained.

INDEMNIFICATION; LIMITATIONS ON LIABILITY

            The  Company  has  agreed to  indemnify  Buyer  against  any and all
liabilities,  losses,  costs and expenses  (including legal expenses)  resulting
from or relating to (a) any misrepresentation or breach of any representation or
warranty of the Company  contained in the Asset Purchase  Agreement or any other
document delivered by or on behalf of the Company pursuant to the Asset Purchase
Agreement;  (b) any  breach of any  covenant,  agreement  or  obligation  of the
Company contained in the Asset Purchase  Agreement;  (c) any debt,  liability or
obligation of the Company or any of its  affiliates  other than the  liabilities
assumed  by Buyer;  (d) the  conduct  of the  business  of the  Company  and its
affiliates,  and the ownership,  use and operation of the Assets, on or prior to
the  Closing  Date;  and (e) any  failure  of the  Company  to  comply  with the
provisions of the Uniform  Commercial Code pertaining to bulk sales; and any and
all actions, suits, demands,  assessments or judgments with respect to any claim
arising out of or relating to the  subject  matter of the  indemnification.  The
debts,  liabilities or obligations of the Company  referred to in (c) above will
consist substantially of the accrued liabilities for operating expenses incurred
in the ordinary course of business as recorded on the books of the Company as of
the Closing Date and anticipated ongoing general and administrative  expenses of
approximately $20,000 per month. The Company's accrued liabilities were $138,276
and $96,681 as of the periods  ended  September  30, 1996 and December 31, 1995,
respectively. Generally, the representations and warranties will survive Closing
for  six  months  except  that   representations   and  warranties  relating  to
substantially  all of the  Rights  to  Receive  will not  survive  the  Closing.
However,  the Company will be obligated to reimburse Buyer the purchase price of
the Rights to Receive  relating  to one group of  participating  restaurants  if
during the one-year  period  subsequent  to Closing,  such Rights to Receive are
reasonably determined to be uncollectible or unrealizable. The purchase price of
such Rights to Receive would have aggregated approximately $134,000 had the Sale
of Assets  been  consummated  on  November 1, 1996 and is expected to decline in
amount prior to Closing.

                            REGULATORY REQUIREMENTS

            To the best knowledge of the Company,  there are no federal or state
regulatory  requirements  which must be  complied  with,  nor are there any such
governmental  consents or approvals that must be obtained in connection with the
transactions contemplated by the Asset Purchase Agreement.


                             ACCOUNTING TREATMENT

            The transactions  contemplated by the Asset Purchase  Agreement will
be  accounted  for as a  sale  of  certain  assets  and a  transfer  of  certain
liabilities.


                                     -24-
<PAGE>

                        FEDERAL INCOME TAX CONSEQUENCES

TO STOCKHOLDERS

            In the opinion of the Company's tax counsel, Olshan Grundman Frome &
Rosenzweig  LLP, the Sale of Assets is not  expected to have any Federal  income
tax consequences to the Company's stockholders.

            Except as discussed  above,  a Company  stockholder  will retain his
cost or other  basis  in his  Company  shares,  and a  subsequent  sale or other
disposition of such shares, including a disposition of such shares in connection
with any future acquisition or merger transaction by the Company (see "Operation
of the Company  After  Closing"),  could  result in capital  gain or loss to the
stockholder  if such  transaction  were to be a taxable  event and not deemed to
generate  ordinary income, or might have no Federal income tax consequences to a
stockholder  if such  subsequent  transaction  were to  occur  in the  form of a
tax-free  reorganization.  However,  there  is no  such  merger  or  acquisition
transaction  pending  or  proposed  and no  assurance  whatsoever  that any such
transaction  will occur in the future and,  accordingly,  the  specific  Federal
income tax consequences of any such future  transaction will be dependent on the
circumstances  of any  such  possible  transaction  and on  future  tax laws and
regulations applicable thereto.

            If the Company is liquidated and  distributes  its net assets,  such
distribution would be a taxable transaction to the stockholder, and gain or loss
would be realized by each stockholder equal to the difference between the assets
received and the basis of the stock owned by each stockholder.  The Company does
not presently intend to liquidate and distribute its net assets. (See "Operation
of the Company After the Closing.")

            The Federal  income tax  discussion  set forth above is included for
general  information  only.  The  tax  consequences  to  stockholders  may  vary
depending on the actions of the Company  following  consummation  of the Sale of
Assets.  No  information is provided  herein as to state,  local and foreign tax
consequences  to them of the Sale of Assets or as to  subsequent  actions of the
Company.

TO THE COMPANY

            The Sale of Assets  will result in a taxable  gain of  approximately
$4.2 million to the Company.  The Company will utilize  available  net operating
loss carry-forwards for Federal and state purposes of approximately $1.7 million
and  $620,000,  respectively,  as of December  31,  1995.  The Company will also
receive the tax benefits of any losses incurred from  continuing  operations and
public company overhead  expenses and from any legal and accounting  expenses in
connection with the investigation of possible business combinations. The Company
has reflected the resulting taxes due, which aggregate  approximately  $900,000,
in the pro forma balance sheet.


                             SELECTED FINANCIAL DATA

            Set forth  below is Selected  Financial  Data for the  Company.  The
Selected Financial Data is derived from the Company's Annual Report on Form 10-K
for the year ended December 31, 1995 and the Company's  Quarterly Report on Form
10-Q for the quarter ended  September 30, 1996, a copy of which is included with
the Proxy Statement. The pro forma selected financial data has been derived from
the pro forma financial  statements included herein. The following tables should
be read in conjunction with such reports.

                                     -25-

<PAGE>

<TABLE>
<CAPTION>

HISTORICAL:                 For the Nine             For the Years Ended December 31,
- -----------                 Months Ended   -------------------------------------------------------
                         September 30, 1996
                         ------------------
                                              1995        1994        1993       1992     1991
                                              ----        ----        ----       ----     ----
SELECTED INCOME STATEMENT DATA:
<S>                         <C>            <C>          <C>        <C>           <C>        <C>    
   Net Sales..............  $7,378,409     $11,368,903  $8,698,738   $926,852     $14,023   $      0

   Interest Income........     102,759         146,342      38,941     44,709      16,924        826

   Net Income (Loss)......    (182,847)         10,942    (280,994)  (924,733)   (741,882)   (52,187)

   Net Income (Loss) 
     Per Common Share*....       $(.02)           $0.0       $(.04)     $(.16)      $(.24)     $(.16)

SELECTED BALANCE SHEET DATA:

Total Assets..............  $6,044,010      $6,203,976  $6,615,697 $4,017,551  $1,493,718   $145,250

Long Term Obligations.....      12,997          15,602       4,108      1,702      64,862          0

NET BOOK VALUE PER SHARE:

   Total Shareholders' 
     Equity...............  $5,540,051      $5,722,898  $5,611,956 $3,723,920  $1,324,810    $79,375

   Weighted Average Number
     of Common Shares
     Outstanding..........   7,949,505       8,030,685   7,072,754  5,804,297   3,123,659    326,159

   Net Book Value Per Share      $0.70           $0.71      $0.79       $0.64       $0.42      $0.24
</TABLE>

<TABLE>
<CAPTION>


PRO FORMA:                               For the Nine Months       For the Year Ended
- ----------                             Ended September 30, 1996    December 31, 1995
                                       ------------------------    -----------------

<S>                                           <C>                       <C>    
SELECTED INCOME STATEMENT DATA:

   Net Sales.........................         $     0                   $     0

   Interest Income...................          102,759                  146,342

   Net Income (Loss).................          (22,241)                 (53,658)

   Net Income (Loss) Per Common Share*        $     -                   $  (.01)

NET BOOK VALUE PER SHARE:

   Total Shareholders' Equity........         $8,896,479

   Weighted Average Number of Common Shares 
     Outstanding.....................         7,949,505

   Net Book Value Per Share..........           $1.12



   SELECTED BALANCE SHEET DATA:         At September 30, 1996
                                        ---------------------
   Total Assets......................        $9,925,755

   Long Term Obligations.............                --
</TABLE>

- -----------------
   *Based on a weighted  average  number of shares of Common Stock (as restated,
see  Note  8(a)  of  Notes  to  Financial  Statements)  outstanding:  8,030,685,
7,072,754,  5,804,297,  3,123,659, and 326,159 shares, respectively, at December
31, 1995, 1994, 1993, 1992 and 1991.


                         UNAUDITED PRO FORMA CONDENSED
                      CONSOLIDATED FINANCIAL INFORMATION

            Reference  is  made to  Exhibit  B of this  Proxy  Statement,  which
presents pro forma financial information regarding the Company.


                    OPERATION OF THE COMPANY AFTER CLOSING

            Upon the Closing,  after giving  effect to the  Company's  operating
losses  since  January  1,  1996,  collection  of  receivables  and  payment  or
reservation for its  liabilities  (including  taxes),  the Company will have net
assets of approximately  $8.8 million  consisting almost exclusively of cash and
cash equivalents,  and will have no operating business.  The Company anticipates
ongoing general and administrative  expenses of approximately  $20,000 per month
until it  consummates  a  Business  Combination  and will also  incur  legal and
accounting expenses in connection with any possible Business Combination.

            The  Company's  Board  of  Directors  currently  intends  to seek to
acquire, merge, consolidate, invest in transactions or otherwise combine with an

                                      -26-

<PAGE>

operating  business.  The Company intends to enter into transactions  which will
use substantially all of the Company's available cash in one or two transactions
and structure  such  transactions  so that the current  management of the target
business will remain in place.  There can be no assurance  that the Company will
be able to  acquire  or  combine  with or invest in any  business,  or that such
business  will be  profitable.  The  Company  will be  relying  on the  Board of
Directors to identify potential candidates. Messrs. Barrett and Gardner are each
Senior Vice Presidents of Janney  Montgomery  Scott Inc., an investment  banking
firm,  with over 25 years'  experience  in corporate  finance  matters.  In such
capacity they are exposed to companies which are interested in pursuing possible
transactions  with other  entities.  Mr.  Bartlett  was employed as a commercial
banking officer for over 25 years. As of this time, no decision has been made to
hire an investment banker to assist the Board of Directors.  In addition,  it is
possible that members of the Board of Directors or their  affiliates may receive
fees in connection with any acquisition or business  combination.  Such fees, if
any,  will be on  terms  no less  favorable  to the  Company  than  are  paid to
investment bankers generally.

            Pending an acquisition or business  combination,  the Company's cash
will be invested as management of the Company deems prudent,  which may include,
but will not be limited to, certificates of deposit, mutual funds,  money-market
accounts,  stocks,  bonds or United States  Government or municipal  securities,
provided,  however,  that the Company will attempt to invest the net proceeds in
any manner which will not result in the Company being deemed to be an investment
company  under the  Investment  Company Act of 1940.  In this regard,  while the
foregoing  investments are intended to be temporary (i.e., for the period during
which  the  Company  is  determining  its  future  course of  action),  any such
investments  deemed  by  the  Securities  and  Exchange  Commission  not  to  be
temporary, may result in the Company being required to register as an investment
company.

            While the Board of Directors  currently  believes  that  pursuing an
acquisition or business  combination is in the stockholders'  best interest,  it
may subsequently  decide to pursue other options available to the Company,  such
as investing the  Company's  cash in marketable  securities or  liquidating  the
Company.  Such other  options will only be  considered if the Board of Directors
determines that it cannot successfully invest in, acquire, merge, consolidate or
otherwise combine with an operating business.

            In the event that the Company  proposes to engage  primarily  in the
business  of  investing  or  trading in  securities,  or  otherwise  its cash in
investment  securities  having  a value in  excess  of 40% of its  total  assets
(exclusive  of  Government  Securities,  certificates  of deposit and other cash
items),  the Company may be deemed an  investment  company and  therefore may be
required to register under and become  subject to the Investment  Company Act of
1940.


               RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

            Lazar, Levine & Company LLP were the Company's  independent auditors
for the year ended December 31, 1995 and are the Company's  independent auditors
for the current fiscal year. The appointment of auditors is approved annually by
the Board of Directors.

            Representatives  of Lazar,  Levine & Company  LLP will be present at
the Meeting and will be given an opportunity to respond to appropriate questions
from stockholders.

                                      -27-

<PAGE>

                                  STOCK PRICE

            The Company's Common Stock was traded in the over-the-counter market
in what is  commonly  referred to as the "pink  sheets" or on the "OTC  Bulletin
Board" of the National Association of Securities Dealers,  Inc. under the symbol
"WTSM" from July 16, 1992 to December 22, 1993.

            The  Company's  Common  Stock has been  traded  on NASDAQ  under the
symbol  "WTSM" since  December 23, 1993.  The  Company's  Warrants are traded on
NASDAQ under the symbol ("WTSMW").

            The  following  table  sets forth the high and low bid prices on the
OTC Bulletin Board and the high and low closing bid prices as reported on NASDAQ
for the  Company's  Common  Stock  during  the  quarters  indicated.  The prices
reported   reflect   inter-dealer   quotations  and  may  not  represent  actual
transactions and do not include retail mark-ups, mark-downs or commissions.


Quarter Ended                                               High          Low
- -------------                                               ----          ---

September 30, 1994....................................       4.25          3.25

December 31, 1994.....................................       3.875         3.00



March 31, 1995........................................       3.875         3.25

June 30, 1995.........................................       3.75          2.75

September 30, 1995....................................       2.75          1.375

December 31, 1995.....................................       2.50          1.00



March 31, 1996........................................       2.50          1.0

June 30, 1996.........................................       2.625         1.5

September 30, 1996....................................       2.185         1.125

October 1, 1996 through November 29, 1996.............       1.375          .875

            On  July  12,  1996,  the  last  trading  day  prior  to the  public
announcement of the Sale of Assets, the last sale price for the Company's Common
Stock was $1.875.  On December  2, 1996,  the last sale price for the  Company's
Common Stock was $1.00.

            At the record date,  there were 397 record  holders of the Company's
Common  Stock.  The  Company  has not paid any cash  dividends  since it  became
publicly traded.

                                      -28-
<PAGE>

                  PROPOSAL II - THE AMENDMENTS TO THE 1992 PLAN

            The Board of Directors  proposes that the  stockholders  approve the
amendments  to the 1992 Plan that would  provide  that in the event of a sale of
all or  substantially  all of the  Company's  assets,  each  option  outstanding
thereunder would become  exercisable in whole or in part,  without regard to any
vesting  provisions or employment  conditions  that may be contained in the 1992
Plan or in any agreement with the optionee.

            Pursuant to the 1992 Plan, both incentive and non-qualified  options
were granted to key employees of the Company.  As of the Record Date, options to
purchase an  aggregate  of 664,000  shares of the  Company's  Common  Stock were
outstanding  under the 1992 Plan,  options to purchase  19,166  shares of Common
Stock had been  exercised  and 86,000  shares  were  available  for the grant of
options under the 1992 Plan.

            Under the 1992 Plan as it presently  exists,  an optionee who leaves
the  Company's  employ for reasons  other than death or cause must  exercise (or
otherwise forfeit)  outstanding options within three months after termination of
employment.  The  Company  does not intend to  continue  the  employment  of its
present employees for any substantial period of time subsequent to Closing.  The
Board of  Directors  believes  that the present  employees  of the Company  have
rendered  substantially all of the services to the Company for which outstanding
options  were  granted.  It  believes  that in the  context  of the  involuntary
termination  of  employment  occasioned  by the  Sale of  Assets,  it  would  be
equitable to modify the terms of the 1992 Plan in the manner contemplated.

            Of  the  outstanding  options  to  purchase  664,000  shares  of the
Company's  Common  Stock under the 1992 Plan as of the Record  Date,  options to
purchase 429,828 shares are presently  exercisable.  Mr. Pellman holds presently
exercisable options to purchase 187,499 of such shares.

            If approved by the stockholders, the second sentence of Section 6(d)
shall be amended to read as follows:  "Except as  otherwise  provided in Section
6(k), if a holder of an option shall  voluntarily  retire or quit his employment
with the written consent of the Company or a Subsidiary, or if the employment of
such  holder  shall have been  terminated  by the  Company or a  Subsidiary  for
reasons  other than  cause,  such  holder  may  (unless  his  option  shall have
previously expired pursuant to the provisions hereof) exercise his option at any
time prior to the first to occur of the expiration of the original option period
or three months after the termination of employment, to the extent of the number
of Shares  subject to such  option that were  purchasable  by him on the date of
termination of his  employment."  Also, a new Section 6(k) shall be added to the
1992 Plan to read as  follows:  "In the event of a sale of all or  substantially
all of the Company's assets, each outstanding option shall become exercisable in
whole or in  part,  without  regard  to any  vesting  provisions  or  employment
conditions  that may be  contained  in this  Plan or in any  agreement  with the
optionee, and shall remain exercisable, in whole or in part, until it expires by
its terms." In connection with such change,  the last two sentences of Section 7
of the 1992 Plan  will be  deleted.  A  summation  of the 1992 Plan is  attached
hereto as Exhibit C and is incorporated herein by reference.

            Under  proposed  regulations   published  by  the  Internal  Revenue
Service,  the amendments to the 1992 Plan, insofar as it would extend the period
during which a previously-granted incentive stock option may be exercised, would
create a "modification"  of such option,  which term is defined as any change in
the terms of the option that gives the employee  additional  benefits  under the
option.  The effect of such a change is that a new option is deemed to have been
granted,  which in this  case  would  result  in the  recharacterization  of the
previously-granted  incentive stock options, following the effective date of the
proposal, as nonqualified stock options.

                                      -29-
<PAGE>

            No  taxable   income  would  be  recognized  by  an  optionee  as  a
consequence  of such  recharacterization.  However,  upon exercise of either any
previously-granted  nonqualified  options  or  any  options  recharacterized  as
nonqualified  options (as discussed  above),  the optionee  would include in his
taxable income for Federal income tax purposes the excess in value of the shares
acquired  upon such  exercise  over the  exercise  price.  Thereafter,  upon any
subsequent  sale or other taxable  disposition  of such shares,  the holder will
incur  short-term or long-term gain or loss depending upon the holder's  holding
period for the shares and upon the subsequent  appreciation  or  depreciation in
their value. The Company will generally be entitled to a corresponding deduction
at the same time that the  optionee  is  required  to  include  the value of the
shares in his income.

            Prior to the effective date of the  above-discussed  modification of
the  previously-granted  incentive stock options,  in general, no taxable income
for Federal  income tax purposes will be recognized by an optionee upon exercise
of an  incentive  stock  option and the Company will not then be entitled to any
tax deduction.  Assuming that the optionee does not dispose of the option shares
before the  expiration of the longer of (i) two years after the date of grant or
(ii) one year after the exercise of the incentive option, upon disposition,  the
optionee will recognize  capital gain equal to the  difference  between the sale
price on disposition and the exercise price.

            If, however,  the optionee  disposes of the shares acquired upon the
exercise of the incentive  stock option prior to the  expiration of the required
holding period,  the optionee will recognize  ordinary income for Federal income
tax  purposes  in the  year  of  disposition  equal  to the  lesser  of (i)  the
difference  between the fair market  value of the shares at the date of exercise
and the  exercise  price or (ii) the  difference  between  the sale  price  upon
disposition  and the exercise price.  Any additional gain on such  disqualifying
disposition   will  be  treated  as  capital  gain.  In  addition,   if  such  a
disqualifying  disposition  is made by the option  holder,  the Company  will be
entitled to a deduction equal to the amount of ordinary income recognized by the
holder.

            The amount by which the fair  market  value of the  shares  acquired
upon the  exercise of an  Incentive  Option at the time of exercise  exceeds the
exercise price of an incentive  stock option will be a tax  preference  item for
purposes of the alternative  maximum tax,  which, in general,  imposes a 26% tax
rate on the  initial  $175,000  (and a 28% rate in  excess of  $175,000)  of the
excess of (i) an individual's  taxable income plus certain tax preference  items
over (ii) $33,750  ($45,000 for joint returns) reduced by $.25 for each $1.00 by
which the alternative  minimum tax income exceeds  $112,500  ($150,000 for joint
returns).  An individual will be liable for the alternative  minimum tax only to
the extent that the amount of such tax exceeds the liability for regular Federal
income tax.

            The  foregoing  outline  is no more  than a summary  of the  Federal
income tax  provisions  relating to the options under the 1992 Plan and the sale
of shares acquired  thereunder.  The Federal income tax laws and regulations are
constantly being amended, and each optionee should rely upon his own tax counsel
for advice concerning the applicable Federal income tax provisions.

            Upon approval of both Proposals I and II and the consummation of the
Sale of Assets,  any outstanding  incentive stock option will  automatically  be
converted,  by operation of law, to a non-qualified  option.  If the Proposal to
amend the 1992 plan is not approved, the outstanding options under the 1992 Plan
will expire 90 days after the end of each  optionee's  employment.  The Board of
Directors will then issue  non-qualified  options outside of the 1992 Plan which
are  comparable  to those  issued under the 1992 Plan to all  optionees  holding
outstanding options under the 1992 Plan.

                                      -30-
<PAGE>

RECOMMENDATION OF THE BOARD OF DIRECTORS

            THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE FOR THE  ADOPTION OF THE
PROPOSAL TO AMEND THE 1992 PLAN.



                           ------------------------

                                      -31-
<PAGE>

STOCKHOLDER PROPOSALS
- ---------------------

            Stockholder  proposals in respect of matters to be acted upon at the
Company's 1997 Annual Meeting of Stockholders  should be received by the Company
on or before January 10, 1997 in order that they may be considered for inclusion
in the Company's proxy materials.



                       BY ORDER OF THE BOARD OF DIRECTORS



                              WILLIAM J. BARRETT, Secretary

San Francisco, California
December 6, 1996
                                      -32-
<PAGE>

                                    EXHIBIT A

                            ASSET PURCHASE AGREEMENT

<PAGE>
                               PURCHASE AGREEMENT


                                 by and between


                      THE WESTERN TRANSMEDIA COMPANY, INC.

                                       AND

                             TRANSMEDIA NETWORK INC.



                      ------------------------------------


                          Dated as of November 15, 1996


                      ------------------------------------

<PAGE>
                                TABLE OF CONTENTS

                                                                          Page

ARTICLE I    THE TRANSACTIONS...............................................2
    1.1      The Transactions...............................................2
    1.2      The Consideration..............................................3
    1.3      Closing........................................................5
    1.4      Further Assurances............................................10

ARTICLE II   REPRESENTATIONS AND WARRANTIES OF THE SELLER..................12
    2.1      Organization; Power; Capital Stock, Etc.......................12
    2.2      No Conflict; Required Filings and Consents....................13
    2.3      Permits; Compliance...........................................14
    2.4      Title to Assets; Absence of Liens and Encumbrances; Defaults..15
    2.5      Absence of Litigation.........................................16
    2.6      Contracts; No Default; Etc....................................17
    2.7      Intellectual Property Rights..................................19
    2.8      Brokers.......................................................19
    2.9      No Material Misstatements or Misleading Statements............19


ARTICLE III  REPRESENTATIONS AND WARRANTIES OF THE PURCHASER...............19
    3.1      Organization; Power; Etc......................................19
    3.2      No Conflict; Required Filings and Consents....................20
    3.3      Absence of Litigation.........................................21
    3.4      Brokers.......................................................21
    3.5      No Material Misstatements or Misleading Statements............21

ARTICLE IV   AGREEMENTS OF THE PARTIES.....................................22
    4.1      Ordinary Course of Business...................................22
    4.2      Purchaser's Actions...........................................23

ARTICLE V    ADDITIONAL AGREEMENTS.........................................24
    5.1      Preparation of  the Proxy Statement...........................24
    5.2      Change of Seller's Name.......................................24
    5.3      Meeting.......................................................24
    5.4      Legal Conditions to Transaction...............................24
    5.5      Taxes.........................................................25
    5.6      Confidentiality...............................................25
    5.7      Access to Information.........................................26

ARTICLE VI   CONDITIONS TO CLOSING.........................................27
    6.1      Conditions to the Obligations of the Purchaser................27

                                   - i -
<PAGE>
    6.2      Conditions to the Obligations of the Seller...................29

ARTICLE VII  TERMINATION...................................................31
    7.1      Termination...................................................31
    7.2      Effect of Termination.........................................31

ARTICLE VIII SURVIVAL OF REPRESENTATIONS AND WARRANTIES;
             INDEMNIFICATION...............................................32
    8.1      Survival of Representations and Warranties....................32
    8.2      Seller's Indemnification Obligations..........................32
    8.3      Purchaser's Indemnification Obligations.......................34
    8.4      Claims for Indemnification; Defense of Indemnified  Claims;
             Limitations on Indemnification................................34
    8.5      Payments; Non-Exclusivity.....................................36
    8.6      Set-Off.......................................................36

ARTICLE IX   MISCELLANEOUS; GENERAL........................................36
    9.1      Fees and Expenses.............................................36
    9.2      Modification or Amendment.....................................36
    9.3      Waiver of Conditions..........................................37
    9.4      Counterparts..................................................37
    9.5      Governing Law; Forum; Consent to Jurisdiction.................37
    9.6      Notices.......................................................38
    9.7      Disclosure Letter and Exhibits; Entire Agreement..............39
    9.8      Assignment....................................................39
    9.9      Definition of "Affiliate".....................................40
    9.10     Titles and Captions...........................................40
    9.11     Severability..................................................40
    9.12     Publicity.....................................................41
    9.13     No Third Party Beneficiaries..................................41

                                  - ii -

<PAGE>
EXHIBIT A    Assumed Leases
EXHIBIT B    Prepaid Expenses
EXHIBIT C    Assumed Liabilities re: Rights to Receive
EXHIBIT D    Form of General  Assignment  and Bill of Sale and  Agreement  of
             Assumption
EXHIBIT E    Form of FIRPTA Affidavit
EXHIBIT F    Form of Franchise Termination Agreement
EXHIBIT G    Form of Olshan Grundman Frome & Rosenzweig LLP Legal Opinion



                                  - iii -
<PAGE>
                               PURCHASE AGREEMENT

                  PURCHASE  AGREEMENT dated as of November 15, 1996, between The
Western  Transmedia  Company,  Inc., a Delaware  corporation  (the "Seller") and
Transmedia Network Inc., a Delaware corporation (the "Purchaser").

                                 R E C I T A L S

                  WHEREAS,  Seller  wishes to sell  certain of its assets to the
Purchaser and the  Purchaser  wishes to purchase such assets from the Seller all
upon the terms set forth herein; and

                  WHEREAS,  the Seller has entered  into a  franchise  agreement
with the Purchaser (the "Franchise  Agreement") pursuant to which the Seller has
the  exclusive  right (the  "Franchise")  to acquire  "Rights to  Receive"  from
participating  restaurants  and other  establishments  located  in the States of
California,  Oregon,  Washington  and parts of Nevada that accept The Transmedia
Card and to sell such "Rights to Receive" to holders of The Transmedia Card, and
the Seller and the  Purchaser  wish to terminate the Franchise and the Franchise
Agreement upon the terms set forth herein;

                  NOW,  THEREFORE,  in  consideration  of the  premises  and the
mutual representations,  warranties, covenants, agreements and conditions herein
contained, the parties agree as follows:
<PAGE>
                                    ARTICLE I

                                THE TRANSACTIONS

                   1.1 THE  TRANSACTIONS.  On the terms and conditions set forth
in this Agreement, at the Closing (as hereinafter defined):

                       (a) the Purchaser shall purchase from the Seller, and the
Seller shall sell, assign,  transfer and convey to the Purchaser,  the following
assets,  properties  and rights  existing on the Closing  Date,  as  hereinafter
defined (collectively, the "Assets"):

                           (i)  all  of  the   Seller's   "Rights  to   Receive"
consisting of the food and beverage credits of the Seller and its affiliates at,
and any loans or advances of the Seller and its affiliates to,  restaurants  and
other establishments that participate in the network of such establishments that
accept The Transmedia  Card and any and all agreements,  contracts,  guarantees,
instruments, security agreements and other documents evidencing or securing, and
any collateral and security interests securing, such credits, loans and advances
(collectively, the "Rights to Receive");

                           (ii)  all of the  Seller's  furniture,  fixtures  and
equipment  (the  "Furniture,   Fixtures  and  Equipment"),   including,  without
limitation,  all POS terminals purchased from the Purchaser and all computer and
automatic  machinery  software and programs  and disks,  program  documentation,
tapes, manuals and other related materials;

                           (iii) leases for the real estate and equipment listed
on Exhibit A hereto,  including all security deposits  deposited by or on behalf
of the Seller as lessee or  sublessee,  or held by or on behalf of the Seller as
lessor or sublessor, under such leases (the "Assumed Leases");

                                      - 2 -
<PAGE>
                           (iv) the Seller's  prepaid  expenses and items listed
in Exhibit B hereto (the "Prepaid Expenses"); and

                           (v) all rights of the Seller  and its  affiliates  in
any intellectual property (the "Intellectual Property") relating to the business
conducted by the Seller and its affiliates pursuant to the Franchise  Agreement,
including any patents,  trademarks,  service marks, trade names, slogans,  trade
secrets,   advertising  and  promotional  materials,  and  copyrights  (and  any
applications to register and licenses to use any of the foregoing); and

                       (b) the  Seller and the  Purchaser  shall  terminate  the
Franchise  Agreement,  the Franchise and any associated rights and licenses with
immediate effect.

                   1.2 THE CONSIDERATION.

                       (a)  At  the  Closing,  the  Purchaser  shall  pay to the
Seller, by certified check or wire transfer of immediately available funds to an
account at such bank in the United States as the Seller shall specify in writing
to the  Purchaser  at least two  business  days prior to the  Closing  Date,  as
consideration:

                            (i) for the Rights to  Receive,  an amount  equal to
the  excess  of the gross  amount of the  Rights to  Receive  (as  specified  on
Schedule 1.2(i) of the Seller Disclosure Letter (as hereinafter defined)),  over
the amount  equal to the sum of (1) the  Rights to Receive  which the Seller has
determined are  uncollectible  or unrealizable (as specified on Schedule 1.2(ii)
of the Seller  Disclosure  Letter);  (2) $70,000,  which is the amount currently
reserved  by  the  Seller  in  its  accounting   records  for  uncollectible  or
unrealizable  Rights to Receive  (the  "Reserve  Amount");  and (3) any accounts
payable in respect of the Rights to

                                      - 3 -

<PAGE>
Receive being assumed by the Purchaser (as specified on Schedule 1.2(iii) of the
Seller Disclosure Letter);

                            (ii) for the Franchise Agreement,  the Franchise and
the Intellectual Property (if any), the sum of $4,750,000;

                            (iii) for the  Furniture,  Fixtures  and  Equipment,
(including the POS terminals) the sum of $28,500;

                            (iv) for the Prepaid  Expenses,  the amount shown on
Exhibit B; and

                            (v)  $8,865  (which is the  amount  of the  security
deposits under the Assumed Leases for the real property).

                       (b)  As  further   consideration  for  the  Assets,   the
Purchaser  shall assume and perform the following  contractual  liabilities  and
obligations  (the  "Assumed  Liabilities")  of  the  Seller:  (i)  the  Seller's
liabilities  and  obligations  under  the  Assumed  Leases  to the  extent  such
obligations  arise and are to be  performed  after the Closing Date (but not any
liability or  obligation  for any breach or default (by the Seller),  or penalty
arising out of the use or occupancy of the subject premises or equipment, or any
rent,  additional  rent, tax or expense due with respect to any period ending on
or prior to the Closing Date) and (ii) the Seller's liabilities and obligations,
disclosed in Exhibit C hereto,  arising under any of the agreements,  contracts,
guarantees,  instruments,  security agreements and other documents evidencing or
securing the Rights to Receive,  including agreements  obligating  participating
restaurants  in the Franchise  territory to sell Rights to Receive to the Seller
(but not any liability or  obligation  for any breach or default (by the Seller)
or penalty under such agreement, contract, guaranty, instrument or

                                      - 4 -
<PAGE>
security agreement). The Purchaser is not assuming and shall not be obligated to
pay, perform or discharge,  and the Seller shall indemnify the Purchaser and its
affiliates  against,  any other  liability or obligation of the Seller or any of
its affiliates  arising out of the conduct of their  business,  the ownership or
use of the Assets and the occupancy or use of the premises and equipment subject
to the Assumed  Leases on or prior to the Closing  Date.  The  Purchaser has not
agreed to hire or extend any offer of  employment  to any employee of the Seller
or any of its affiliates other than Stuart M. Pellman.

                       (c) FORM 8594.  The  Purchaser and the Seller shall agree
upon the  allocation  of  consideration  to the  Assets  for tax  purposes.  The
Purchaser and the Seller shall each file the Asset Acquisition  Statement on IRS
Form 8594 by the due date of their respective income tax returns for the taxable
year that includes the Closing Date and  otherwise  report the sale and purchase
of the  Assets for all tax  purposes  in  accordance  with such  allocation  and
consistent with one another.

                   1.3 CLOSING.

                       (a) DATE  AND  PLACE.  The  closing  of the  transactions
contemplated  hereby (the "Closing")  shall take place at the offices of Morgan,
Lewis & Bockius LLP, 101 Park Avenue,  New York,  New York 10178,  commencing at
10:00 a.m. local time, on the fifth business day following the date on which the
last of the  conditions set forth herein in Article VI hereof shall be fulfilled
or waived in accordance with this Agreement,  or at such other place and time as
the parties may agree in writing.  The "Closing Date" shall be the date on which
the Closing occurs.

                                      - 5 -
<PAGE>
                       (b) TRANSFER, ASSUMPTION AND PURCHASE.

                           (i) On the  Closing  Date,  the Seller  will  convey,
transfer,  assign and deliver to the Purchaser (or its  designees),  and put the
Purchaser  (or its  designees)  in full  possession  and quiet  enjoyment of the
Assets.  In furtherance  thereof,  the Seller shall deliver to the Purchaser (or
its designees):

                               (1) a general  assignment and bill of sale in the
form of Exhibit D hereto;

                               (2) such  other  specific  assignments,  bills of
sale and forms of  transfer  to such of the  Assets,  and in such  form,  as the
Purchaser may reasonably request;

                               (3) an assignment  of each of the Assumed  Leases
and of any  other  agreement,  contract  or  arrangement  to be  assumed  by the
Purchaser  (or  its  designees),  in  form  and  substance  satisfactory  to the
Purchaser and  indemnifying,  defending and holding  harmless the Purchaser from
and against all claims, actions,  proceedings,  losses, liabilities and expenses
(including,  without  limitation,  reasonable  attorneys'  fees) imposed upon or
incurred  by the  Purchaser  by reason of the  Seller's  failure to perform  the
obligations  under the Assumed  Leases or such other  agreements,  contracts  or
arrangements  prior to the Closing,  with any necessary or appropriate  executed
consents  of lessors or other  persons  attached  and any related  transfer  tax
forms;

                               (4) a FIRPTA  affidavit  in the form of Exhibit E
hereto; and

                               (5) such other assignments, financing statements,
instruments  or other  documents as the Purchaser  may  reasonably  request.  In
addition,  the  Seller  shall  use  its  best  efforts  to  obtain  an  estoppel
certificate from each of the landlords under the

                                      - 6 -
<PAGE>
Assumed Leases in form and substance  satisfactory  to the Purchaser,  dated not
more than ten (10) days  prior to the  Closing  Date,  but the  receipt  of such
certificate shall not be a condition of Closing.

                           (ii) On the Closing Date, the Purchaser shall execute
and deliver to the Seller an assumption  agreement  substantially in the form of
Exhibit  D hereto  whereby  the  Purchaser  shall  agree to assume  the  Assumed
Liabilities.

                           (iii)  From and after  the  Closing  Date,  except as
provided  in Section  1.3(e),  the  Purchaser,  in the name of the Seller but on
behalf of and for the benefit of the  Purchaser,  may at its own cost or expense
collect,  assert  or  enforce  any  claim,  right or title of any kind in,  with
respect to or to any of the Assets (including,  without limitation,  instituting
and  prosecuting  any  proceedings  in  connection  therewith),   or  defend  or
compromise any and all claims,  actions,  suits or proceedings in respect of any
of the Assets,  and  otherwise to do all such acts and things in relation to the
Assets as the Purchaser  shall deem advisable  (including,  without  limitation,
asserting  any rights under any Assets or  performing  or accepting  performance
under any  agreements),  and the Purchaser  shall retain for its own account any
amounts  collected  pursuant to the  foregoing,  including  any sums  payable as
interest in respect thereof.

                       (c) REAL PROPERTY.  At the Closing, the Purchaser and the
Seller will apportion the amount of any fixed and additional  rent,  real estate
taxes, and utility expenses,  including,  without limitation,  expenses for gas,
electricity,  telephone and water,  with respect to the real property subject to
the  Assumed  Leases for the month or other  relevant  period  during  which the
Closing occurs.

                                      - 7 -
<PAGE>
                       (d) POST-CLOSING ADJUSTMENT. As soon as practicable,  but
in any event within 60 days after the Closing Date, the Purchaser shall cause to
be prepared,  without  audit,  as of the Closing Date a statement of the Prepaid
Expenses  (the "Final  Statement  of Prepaid  Expenses")  and a statement of the
Rights to Receive (the "Final Statement of the Rights to Receive",  and together
with the Final Statement of Prepaid Expenses, the "Final Statements").

                           The Final  Statement  of Prepaid  Expenses  shall set
forth as of the Closing Date the amount of the Prepaid Expenses.

                           The Final  Statement  of Rights to Receive  shall set
forth as of the Closing  Date the value of the Rights to Receive  determined  as
follows:  the gross amount of the Rights to Receive as of the Closing Date, less
the  sum  of  (i)  the  amount  of  specifically   identified   unrealizable  or
uncollectible  accounts  set forth in  Schedule  1.2(ii)  as of the date of this
Agreement, (ii) the Reserve Amount, (iii) any accounts payable in respect of the
Rights to  Receive  being  assumed by the  Purchaser  and (iv) the amount of any
Rights to Receive (not reflected on Schedule 1.2(ii)) which prior to the Closing
Date became unrealizable or uncollectible (but excluding any Right to Receive in
excess of $10,000 that is acquired by the Seller after the date hereof and prior
to the Closing Date with the consent of the  Purchaser).  The Final Statement of
the  Rights to  Receive  shall  specifically  identify  the value of each of the
Rights to Receive  designated  on  Schedule  1.3(e) of the  Seller's  Disclosure
Letter  (which  shall be the amount paid for such Rights to Receive for purposes
of Section  1.3(e)).  In the event any of such Rights to Receive  designated  on
Schedule 1.3(e) become unrealizable or uncollectible between the date hereof and
the Closing  Date,  the  provisions  of Section  1.3(e) shall apply with respect
thereto.

                                      - 8 -
<PAGE>
                           The Purchaser  shall furnish the Final  Statements to
the Seller. Upon receipt by the Seller of the Final Statements, the Seller shall
be permitted  during the ten (10) day period following such receipt (the "Review
Period") to review the Prepaid  Expenses and the Rights to Receive and deliver a
written  statement  to the  Purchaser  of  any  objection  it  has to the  Final
Statements.  If no such  statement of objection is delivered to the Purchaser by
the Seller  within the Review  Period,  the Prepaid  Expenses  and the Rights to
Receive shall be that set forth in the Final Statement.  If, however, the Seller
delivers such a statement of objection to the Purchaser, then the Seller and the
Purchaser  shall attempt to resolve the objections  contained  therein.  Failing
their  agreement,  such  objections  shall be resolved by a firm of  independent
certified public  accountants,  mutually acceptable to the Seller and Purchaser,
whose  determination  as to each of the Final Statements shall be conclusive and
binding upon the parties.  The fees and expenses of such  independent  certified
public  accountants  shall be borne  equally by the Seller  and  Purchaser.  The
Seller  and the  Purchaser  each  agree  that the San  Francisco  office  of the
accounting  firms of Ernst & Young LLP and  Deloitte & Touche  LLP are  mutually
acceptable  independent  certified public  accountants to resolve any objections
hereunder.

                           If the  aggregate  value of the Prepaid  Expenses and
the Rights to Receive as of the Closing Date as determined  in  accordance  with
this  Section  1.3(d) is (i)  greater  than the  amounts  paid the Seller by the
Purchaser  pursuant to Sections  1.2(a)(i)  and  1.2(a)(iv),  then the Purchaser
shall pay the Seller the amount of the difference,  or (ii) less than the amount
paid the Seller by the Purchaser  pursuant to Sections 1.2(a)(i) and 1.2(a)(iv),
then the Seller shall  promptly pay the Purchaser the amount of the  difference.
Any such payment shall be made

                                      - 9 -
<PAGE>
within  five (5)  business  days  after  the  determination  of the value of the
Prepaid Expenses and the Rights to Receive from the Final Statements.

                       (e) OTHER  ADJUSTMENTS.  If any of the  Rights to Receive
which are designated on Schedule 1.3(e) of the Seller's Disclosure Letter become
uncollectible or unrealizable  within twelve (12) months after the Closing Date,
the Seller shall refund to the Purchaser the full amount paid for such Rights to
Receive at the Closing less the amount,  if any, the  Purchaser has collected on
such Rights to Receive,  and such Rights to Receive  shall be  reassigned to the
Seller.

                       (f) DETERMINATION OF UNCOLLECTIBLE OR UNREALIZABLE RIGHTS
TO RECEIVE. For purposes of Sections 1.2(a)(i), 1.3(d) and 1.3(e) hereof, Rights
to  Receive  shall be  deemed to be  uncollectible  or  unrealizable  if (i) the
counterparty  thereto does not accept The Transmedia Card, (ii) the counterparty
thereto ceases business  operations or (iii) the  counterparty  thereto seeks to
take advantage of, or any involuntary  action is taken with respect to it under,
any bankruptcy,  insolvency or other law for the relief of debtors. In addition,
for purposes of Section  1.3(e) only,  Rights to Receive shall also be deemed to
be  uncollectible  or unrealizable if the value of Rights to Receive  previously
purchased from the counterparty thereto and in any 60-day period sold to holders
of The Transmedia  Card is less than 50% of the product of (x) the value of such
Rights to Receive  sold to holders of The  Transmedia  Card during the  one-year
period  immediately  preceding the Closing Date and (y) .164383561.

                   1.4 FURTHER ASSURANCES.

                       (a) On the Closing Date and from time to time thereafter,
the Seller shall take all actions  that may be required to put the  Purchaser in
the position to take actual

                                     - 10 -
<PAGE>
possession and control of all of the Assets. The Seller and its affiliates shall
on the Closing Date and thereafter  from time to time execute and deliver at the
request of the Purchaser all such further  assignments,  instruments,  financing
statements,  licenses,  applications and any other documents which the Purchaser
may reasonably  request,  in form and substance  reasonably  satisfactory to the
Purchaser and its counsel,  in order to effectuate  the sale and transfer of the
Assets to the Purchaser as  contemplated  by this Agreement and to terminate the
Franchise and the Franchise Agreement.

                       (b) From the date  hereof,  the Seller  agrees to use its
best efforts to obtain any required or appropriate consent of any third party to
the transactions contemplated hereby. To the extent that the full benefit of any
of the  Assumed  Leases or any of the  other  Assets  to be  assigned,  sold and
conveyed to the Purchaser (or its  designees) or any of the Assumed  Liabilities
to be assumed by the Purchaser (or its designees) hereunder,  cannot be obtained
for the  Purchaser  or its  designees  without  the  consent of a third party or
without  giving  rise to an  event of  default  or a right  of  cancellation  or
acceleration  in favor of a third  party,  and despite  the best  efforts of the
Seller to obtain  such  consent  of the other  party or parties on or before the
Closing  Date,  such  consent is not  obtained  by such date,  any such  Assets,
Assumed  Leases or Assumed  Liabilities  shall be deemed to be excluded from the
Assets,  the  Assumed  Leases or the  Assumed  Liabilities,  as the case may be,
hereunder and the Seller agrees to cooperate with the Purchaser or its designees
in any reasonable arrangements,  at the Seller's expense (other than filing fees
for the Financing  Statements,  as hereinafter defined,  which shall be borne by
the  Purchaser up to the first $5,000,  and shared  equally by the Purchaser and
the Seller to the extent they exceed the first $5,000),  designed to obtain such
consent and to provide

                                     - 11 -
<PAGE>
for the Purchaser or its designees the benefits  under any such Assets,  Assumed
Leases or Assumed  Liabilities,  including  enforcement  for the  account of the
Purchaser or its  designees  after the Closing Date of any and all rights of the
Seller against the other party thereto  arising out of the breach,  cancellation
or acceleration thereof by such other party or otherwise.

                                   ARTICLE II

                  REPRESENTATIONS AND WARRANTIES OF THE SELLER

                   The  Seller   represents,   warrants  and  covenants  to  the
Purchaser that, except as disclosed in a letter (the "Seller Disclosure Letter")
delivered  by the  Seller  to  the  Purchaser  at the  date  of  this  Agreement
containing schedules (the "Schedules")  specifically  referencing the particular
representations and warranties to which such Schedules relate:

                   2.1 ORGANIZATION; POWER; CAPITAL STOCK, ETC.

                       (a) The Seller is a corporation  duly organized,  validly
existing  and in  good  standing  under  the  laws  of the  jurisdiction  of its
incorporation.  The Seller has the  requisite  corporate  power and authority to
execute and deliver this Agreement,  to perform its obligations hereunder and to
consummate the transactions  contemplated  hereby. The execution and delivery of
this  Agreement  by the Seller and the  consummation  by it of the  transactions
contemplated  hereby have been duly  authorized by the Board of Directors of the
Seller  and no other  corporate  proceedings,  other  than the  approval  of the
transactions  contemplated  by this  Agreement and of the Charter  Amendment (as
hereinafter  defined)  by the holders of a majority  of the  outstanding  common
stock of the Seller (the  "Stockholder  Approval"),  are  necessary to authorize
this Agreement or the consummation of the transactions contemplated by this

                                     - 12 -
<PAGE>
Agreement.  This  Agreement  has been duly  executed and delivered by the Seller
and,  assuming the due  authorization,  execution and delivery by the Purchaser,
constitutes the legal, valid and binding  obligation of the Seller,  enforceable
against it in accordance with its terms.

                       (b) As of the record date of the meeting of the  Seller's
stockholders  to be held  pursuant  to Section 5.3 hereof,  the  authorized  and
outstanding  capital stock of the Seller consists of 25,000,000 shares of Common
Stock, par value $.60 per share, of which 7,903,421 shares are outstanding,  and
2,000,000 shares of Preferred Stock, par value $.10 per share, none of which are
outstanding;  and a total of  2,783,821  shares of Common Stock are reserved for
issuance upon outstanding options, warrants, conversion and other rights.

                   2.2 NO CONFLICT; REQUIRED FILINGS AND CONSENTS.

                       (a)  The  execution,  delivery  and  performance  of this
Agreement  by the  Seller  do not,  and  the  consummation  of the  transactions
contemplated  hereby will not, (i) conflict with or violate the  Certificate  of
Incorporation  or By-Laws  of the  Seller;  (ii)  conflict  with or violate  any
federal, state, local or foreign laws, rules, ordinances, regulations, licenses,
judgments,  orders or decrees  (collectively "Laws") applicable to the Seller or
the Assets or by which the Seller or any of its properties is bound or affected;
or (iii) result in any breach of or  constitute a default (or an event that with
notice or lapse of time or both would  become a default)  under,  or give to any
other persons any right of termination,  amendment, acceleration or cancellation
of, or result in the creation of a lien or  encumbrance on any of the properties
or assets of the Seller  (including  the Assets)  pursuant  to, any note,  bond,
mortgage,  indenture,  contract,  agreement,  lease, mortgage,  license, permit,
franchise or other instrument or obligation to which the Seller is a party or by
which the Seller or any of its properties is bound or affected,

                                     - 13 -
<PAGE>
the result of which conflict, breach or default would be material and adverse to
the  business,  properties,  condition  (financial  or  otherwise) or results of
operations  of the Seller,  or to any of the Assets,  the Assumed  Leases or the
Assumed Liabilities (a "Material Adverse Effect") or any thereof.

                       (b)  The  execution,  delivery  and  performance  of this
Agreement  by  the  Seller  and  the  consummation  by  it of  the  transactions
contemplated  hereby  do not  require  the  Seller or any of its  affiliates  to
receive any consent, approval,  authorization or permit from, or make any filing
with or  notification  to,  any  governmental  authority  or court or any  other
person,  except for the filing with the Securities and Exchange  Commission (the
"SEC") of a proxy  statement in  definitive  form relating to the meeting of the
Seller's   stockholders  to  be  held  in  connection   with  the   transactions
contemplated hereby and the Charter Amendment (the "Proxy Statement").

                   2.3 PERMITS; COMPLIANCE. The Seller and its affiliates are in
possession  of  all  franchises,  grants,  authorizations,   licenses,  permits,
easements, variances, exemptions,  consents, certificates,  approvals and orders
necessary  for it to own the Assets or to carry on its business  pursuant to the
Franchise Agreement as it is now being conducted (the "Seller Permits"),  except
for those  Seller  Permits the failure of which to obtain or maintain  would not
result  in  a  Material  Adverse  Effect,  and  no  suspension,   revocation  or
cancellation  of any such Seller Permits is pending,  or to the knowledge of the
Seller,  threatened.  All such Seller  Permits are listed on Schedule 2.3 of the
Seller's Disclosure Letter. The Seller and its affiliates have not operated such
business in conflict with, or in default or violation of, (i) any Law applicable
to it or by which it or any of its  properties  is bound or affected or (ii) any
of the Seller Permits (except

                                     - 14 -
<PAGE>
in either case for any such  conflicts,  defaults or violations  which would not
have a Material Adverse  Effect),  and the Seller has not received any notice to
that  effect.  Anything  in the  foregoing  representation  and  warranty to the
contrary notwithstanding, no representation or warranty is made as to compliance
by the Seller with laws relating to the extension of credit,  the  protection of
consumers or the billing or reporting of transactions under The Transmedia Card,
or the possession by the Seller of franchises, grants, authorizations, licenses,
permits, easements, variances, exemptions, consents, certificates, approvals and
orders that may be required with respect thereto.

                   2.4  TITLE TO  ASSETS;  ABSENCE  OF LIENS  AND  ENCUMBRANCES;
DEFAULTS.  The Seller has good, valid and marketable title to, and full right to
sell, assign and convey,  all of the Assets,  and at the Closing will convey the
Assets to the Purchaser,  free and clear of any liens,  charges and encumbrances
of any  kind  whatsoever,  including  any  rights  of  first  refusal,  set-off,
reduction and  counterclaim,  but excluding (i) liens for taxes,  fees,  levies,
imposts, duties or governmental charges of any kind which are not yet delinquent
or are being  contested in good faith by appropriate  proceedings  which suspend
the collection  thereof and which are not material in amount  individually or in
the  aggregate;  (ii) liens for  mechanics,  materialmen,  laborers,  employees,
suppliers or others which are not yet delinquent or are being  contested in good
faith  by  appropriate   proceedings  and  which  are  not  material  in  amount
individually or in the aggregate;  (iii) liens created in the ordinary course of
business in  connection  with the leasing or financing  of office,  computer and
related  equipment  and  supplies;   (iv)  easements  and  similar  encumbrances
ordinarily  created for fuller  utilization  and enjoyment of property;  and (v)
liens or defects in title or leasehold rights that either individually or in the
aggregate do not and will not

                                     - 15 -
<PAGE>
have a Material Adverse Effect.  The Assumed Leases and the Assumed  Liabilities
are in full  force  and  effect  and  are  valid,  binding  and  enforceable  in
accordance with their  respective  terms and there exists no material default on
the part of the Seller in the performance of its covenants and obligations under
any of the Assumed  Leases or the Assumed  Liabilities.  No party to any Assumed
Lease or any Assumed  Liability  has given  written  notice of or made a written
claim with respect to, and the Seller is not  otherwise  aware of, any breach or
default or any event which with notice or lapse of time or both would constitute
a breach or default by any party under any of the Assumed  Leases or the Assumed
Liabilities.  To the knowledge of the Seller,  none of the properties covered by
any  Assumed  Lease is  subject  to any  sublease,  license  or other  agreement
granting to any person (other than the Seller) any right to use, occupy or enjoy
such property or any portion thereof. Correct and complete copies of the Assumed
Leases,  together  with any  letters  or  agreements  amendatory  thereto,  have
heretofore  been provided to the Purchaser by the Seller.  Each item of personal
property to be included  among the Assets  (with a book value of $1,000 or more)
is in good and useable condition, ordinary wear and tear excepted.

                   2.5 ABSENCE OF LITIGATION.

                       (a)  There  is  no  claim,  action,   suit,   litigation,
proceeding,  arbitration or  investigation  of any kind involving the Seller (or
any affiliate of the Seller) and any of the Assets, the Franchise, the Franchise
Agreement or the  business  conducted  by the Seller  pursuant to the  Franchise
Agreement,  at  law or in  equity  (including  actions  or  proceedings  seeking
injunctive  relief),  which are pending or, to the knowledge of the Seller,  are
threatened.  There is no action  pending,  or to the  knowledge  of the  Seller,
threatened, seeking to enjoin or restrain or

                                     - 16 -
<PAGE>
otherwise make it imprudent to consummate any of the  transactions  contemplated
by this Agreement.

                       (b)  Neither  the  Seller  nor any of its  affiliates  is
subject to any continuing  order of,  consent  decree,  settlement  agreement or
other similar written agreement, or, to the knowledge of the Seller,  continuing
investigation  by, any governmental  authority,  or any judgment,  order,  writ,
injunction,  decree or award of any governmental  authority,  or any arbitrator,
including,  without limitation,  cease-and-desist or other orders, which relates
to any of the Assets,  the  Franchise,  the Franchise  Agreement or the business
conducted by the Seller and its affiliates pursuant to the Franchise Agreement.

                   2.6 CONTRACTS; NO DEFAULT; ETC.

                       (a)  Schedule  2.6(a) of the Seller's  Disclosure  Letter
sets forth a list of each agreement, contract, guarantee,  instrument,  security
agreement or other document included among the Assets  (collectively the "Seller
Contracts")  and any and all  financing  statements  and  filings  made by or on
behalf of the Seller to perfect  any  security  interest or liens  securing  any
Rights to Receive or loans or advances or any of the other  Assets by the Seller
(the "Financing Statements").  Correct and complete copies of all written Seller
Contracts,  together with all amendments,  supplements and side letters thereto,
have been  delivered to the Purchaser or made available to the Purchaser for its
review and the material  terms of all oral Seller  Contracts,  if any, have been
disclosed to the Purchaser.

                       (b)  Each  Seller  Contract  and any  liens  or  security
interests  securing  any  Rights to  Receive  or loans or  advances,  are valid,
subsisting and enforceable,  save only that such  enforceability may be affected
by bankruptcy, insolvency, fraudulent conveyance,

                                     - 17 -
<PAGE>
moratorium and similar laws  affecting the rights of creditors  generally and by
general  principles of equity  (whether  considered in a proceeding at law or in
equity).  There is no material  default (or any event known to the Seller which,
with the giving of notice or lapse of time or both, would be a material default)
by the Seller or, to the knowledge of the Seller, any other party, in the timely
performance of any obligation to be performed or paid under any Seller Contract,
which default would reasonably be anticipated to have a Material Adverse Effect.
The Seller has not  received any written  notice of a filing or proposed  filing
under any  bankruptcy,  insolvency or other law for the relief of debtors by any
restaurant or other  establishment  whose Rights to Receive or loans or advances
are  included  among the  Assets.  The Seller has not agreed to modify,  extend,
impair,  reduce,  compromise  or cancel  any such  Rights to  Receive,  loans or
advances.

                       (c) No restaurant or other  establishment  from which the
Seller or any of its  affiliates has purchased any Rights to Receive or to which
the Seller or any of its affiliates has loaned or advanced moneys,  has notified
the Seller in writing that it has canceled, not renewed or otherwise terminated,
or will cancel,  not renew or otherwise  terminate,  its  relationship  with the
Seller or its agreement to accept The Transmedia Card.

                       (d)  The  Reserve  Amount,   which  is  the  reserve  for
unrealizable  or  uncollectible  Rights to Receive  recorded  in the  accounting
records  of the  Seller,  is  fairly  estimated  and is  calculated  on a  basis
consistent with that used in the preparation of the audited financial statements
of the Seller included in the Seller's Annual Report on Form 10-K for the fiscal
year ended December 31, 1995.

                                     - 18 -
<PAGE>
                  2.7  INTELLECTUAL  PROPERTY  RIGHTS.  Except  for  the  rights
granted to the Seller under the Franchise Agreement,  neither the Seller nor any
of its affiliates owns, licenses or uses any Intellectual Property. Schedule 2.7
of the Seller  Disclosure  Letter  lists each  assumed name and trade name under
which the Seller has done business pursuant to the Franchise Agreement.

                  2.8  BROKERS.  No  broker,  finder  or  investment  banker  is
entitled to any  brokerage,  finder's or other fee or  commission  in connection
with the  transactions  contemplated by this Agreement  based upon  arrangements
made by or on behalf of the Seller or any of its affiliates.

                  2.9 NO MATERIAL  MISSTATEMENTS  OR MISLEADING  STATEMENTS.  No
representation  or warranty by the Seller  contained in or made pursuant to this
Agreement  contains any untrue  statement of a material fact or omits to state a
material  fact  necessary in order to make the  statements  contained  herein or
therein not misleading.

                                   ARTICLE III

                         REPRESENTATIONS AND WARRANTIES
                                OF THE PURCHASER

                   The Purchaser  hereby  represents  and warrants to the Seller
that:

                   3.1 ORGANIZATION; POWER; ETC. The Purchaser is a corporation,
duly  organized,  validly  existing and in good  standing  under the laws of the
jurisdiction  of its  incorporation.  The Purchaser has the requisite  corporate
power and  authority  to  execute,  deliver and perform  this  Agreement  and to
consummate the transactions  contemplated  hereby.  The execution,  delivery and
performance of this Agreement by the Purchaser and the consummation

                                     - 19 -
<PAGE>
by it of the transactions  contemplated  hereby have been duly authorized by the
Board of Directors of the Purchaser and no other  corporate  proceedings  on the
part  of  the  Purchaser  are  necessary  to  authorize  this  Agreement  or the
transactions  contemplated  hereby.  This  Agreement  has been duly executed and
delivered by the Purchaser and,  assuming the due  authorization,  execution and
delivery by the Seller,  constitutes the legal,  valid and binding obligation of
the Purchaser, enforceable against it in accordance with its terms.

                   3.2 NO CONFLICT; REQUIRED FILINGS AND CONSENTS.

                       (a) The execution  and delivery of this  Agreement by the
Purchaser does not, and the performance hereof by it will not, (i) conflict with
or violate the Certificate of  Incorporation  or By-Laws of the Purchaser,  (ii)
conflict with or violate any Laws  applicable to the Purchaser or by which it or
any of its properties is bound or affected,  or (iii) result in any breach of or
constitute  a default  (or an event  that  with  notice or lapse of time or both
would  become a default)  under,  or give to others  any rights of  termination,
amendment,  acceleration or cancellation of, or result in the creation of a lien
or encumbrance  on any of the properties or assets of the Purchaser  pursuant to
any note,  bond,  mortgage,  indenture,  contract,  agreement,  lease,  license,
permit,  franchise or other instrument or obligation to which the Purchaser is a
party or by which the  Purchaser or any of its  properties is bound or affected,
the result of which conflict,  breach or default would be material or adverse to
the  business,  properties,  condition  (financial  or  otherwise) or results of
operations of the Purchaser.

                       (b)  The  execution,  delivery  and  performance  of this
Agreement  by the  Purchaser  and  the  consummation  by it of the  transactions
contemplated hereby do not require

                                     - 20 -
<PAGE>
the Purchaser to receive any consent, approval, authorization or permit from, or
make filing with or  notification  to, any  governmental  authority or any other
person.

                   3.3 ABSENCE OF LITIGATION.

                       (a) There is no action  pending,  or to the  knowledge of
the  Purchaser,  threatened,  seeking to enjoin or restrain or otherwise make it
imprudent to consummate any of the transactions contemplated by this Agreement.

                       (b) Neither the  Purchaser  nor any of its  affiliates is
subject to any continuing  order of,  consent  decree,  settlement  agreement or
other  similar  written  agreement,  or,  to the  knowledge  of  the  Purchaser,
continuing investigation by, any governmental authority, or any judgment, order,
writ,  injunction,  decree  or  award  of  any  governmental  authority,  or any
arbitrator,  including,  without  limitation,  cease-and-desist or other orders,
which relates to the acquisition of the Assets by the Purchaser.

                   3.4  BROKERS.  No  broker,  finder  or  investment  banker is
entitled to any  brokerage,  finder's or other fee or  commission  in connection
with the  transactions  contemplated by this Agreement  based upon  arrangements
made by or on behalf of the Purchaser or any of its affiliates.

                   3.5 NO MATERIAL  MISSTATEMENTS OR MISLEADING  STATEMENTS.  No
representation  or warranty by the  Purchaser  contained in or made  pursuant to
this  Agreement  contains any untrue  statement  of a material  fact or omits to
state a material fact necessary in order to make the statements contained herein
or therein not misleading.



                                     - 21 -
<PAGE>
                                   ARTICLE IV

                            AGREEMENTS OF THE PARTIES

                   4.1 ORDINARY  COURSE OF BUSINESS.  Prior to the Closing Date,
and except as otherwise expressly contemplated by this Agreement, or approved in
writing by the Purchaser, the Seller covenants and agrees that:

                       (a) The  Seller  and its  affiliates  will carry on their
business   pursuant  to  the   Franchise   Agreement  in  the  ordinary   course
substantially  in the  manner  carried  on as of the date  hereof,  and will not
engage in any activity or  transaction or enter into any agreement or commitment
other than in the  ordinary  course of its  business  as  heretofore  conducted;
provided,  however, that the Purchaser  acknowledges that with its acquiescence,
the  Seller  has ceased  the  activities  required  of it in order to expand its
operations into Washington, Oregon and Nevada;

                       (b)  The  Seller  and  its  affiliates   will  use  their
reasonable best efforts to preserve their business  organization intact, to keep
available the services of their  employees and to preserve for the Purchaser the
Seller's relationships with restaurants and other establishments that accept The
Transmedia  Card,  with holders of The  Transmedia  Card and with others  having
business  relationships with the Seller and its affiliates;  provided,  however,
that the  Seller  (i) makes no  representation  that any of its  employees  will
become an employee of the Purchaser; and (ii) shall not be obligated to make any
material capital or out of the normal course  expenditures  prior to the Closing
to comply with this covenant;

                       (c) The Seller  shall  not,  without  the  consent of the
Purchaser,  acquire any Rights to Receive from any one  counterparty or group of
affiliated counterparties in excess of $10,000;

                                     - 22 -

<PAGE>
                       (d)  Neither  the Seller nor any of its  affiliates  will
modify, impair, reduce,  compromise or cancel any material Asset or any material
amount of the Assets or, without the Purchaser's  prior written consent,  amend,
modify,   terminate  or  extend  any  of  the  Assumed  Leases  or  the  Assumed
Liabilities;

                       (e)  Without  limiting  the  foregoing,  the Seller  will
consult with the Purchaser regarding all material developments, transactions and
proposals  relating to the business of the Seller and its  affiliates  conducted
pursuant to the Franchise Agreement and the Assets;

                       (f)  Neither  the Seller nor any of its  affiliates  will
sell, assign,  transfer,  or otherwise dispose of any material Asset or material
amount of the Assets,  or subject any material  Asset or material  amount of the
Assets to any liens, pledges, restrictions, encumbrances or claims;

                       (g) The Seller will  maintain all the tangible  Assets in
their current condition,  ordinary wear and tear excepted, and make all ordinary
and necessary repairs to the Assets; and

                       (h) The Seller will not take, or agree to commit to take,
or  permit  any of its  affiliates  to take,  any  action  that  would  make any
representation  or warranty of the Seller  contained  herein  inaccurate  in any
material respect.

                   4.2  PURCHASER'S  ACTIONS.  The  Purchaser  will not take, or
agree to commit to take,  or permit any of its  affiliates  to take,  any action
that would make any representation or warranty of the Purchaser contained herein
inaccurate in any respect.


                                     - 23 -

<PAGE>
                                    ARTICLE V

                              ADDITIONAL AGREEMENTS

                   5.1  PREPARATION  OF THE PROXY  STATEMENT.  The Seller  shall
promptly prepare and submit to the SEC the Proxy Statement in preliminary  form,
a copy of which will be  furnished  to counsel to the  Purchaser,  and  promptly
respond to any SEC comments received in respect of such Proxy Statement.

                   5.2 CHANGE OF SELLER'S  NAME.  Subject to the approval of its
stockholders,  the Seller  shall  promptly  prepare  and file a  Certificate  of
Amendment of its Certificate of Incorporation (the "Charter  Amendment") for the
purpose  of  changing  its  corporate  name to a name  not  containing  the word
"Transmedia" or any derivative of "Transmedia," or any other trademark,  service
mark, trade name or slogan of the Purchaser.

                   5.3  MEETING.   The  Seller  shall  call  a  meeting  of  its
stockholders  to  be  held  as  promptly  as  practicable  consistent  with  the
requirements of the Securities Laws and the Delaware General Corporation Law for
the purpose of voting upon the  transactions  contemplated in this Agreement and
the Charter Amendment. The Seller will, through its Board of Directors,  subject
to their fiduciary  duties to the  stockholders  of the Seller under  applicable
law,  recommend to the stockholders of the Seller approval of such  transactions
and the Charter Amendment.

                   5.4 LEGAL CONDITIONS TO TRANSACTION. Each of the parties will
take all  reasonable  actions  necessary  to  comply  promptly  with  all  legal
requirements  which  may be  imposed  on it  with  respect  to the  transactions
contemplated hereby and in connection with required approvals of or filings with
any other governmental authorities and will promptly

                                     - 24 -
<PAGE>
cooperate with and furnish information to each other in connection with any such
requirements imposed upon any of them or any of their respective affiliates. The
Seller will take all reasonable  actions  necessary to obtain (and the Purchaser
will cooperate with the Seller in obtaining) any consent,  authorization,  order
or approval of, or any exemption by, any governmental  authority or other public
or  private  third  party  required  to be  obtained  or made by the  Seller  in
connection with the transactions  contemplated by this Agreement. By the Closing
Date,  the  Seller  shall use its best  efforts  to obtain  and  deliver  to the
Purchaser:  (i) all necessary consents to the assignment to the Purchaser of the
Assets and the  assumption  of the  Assumed  Leases,  and any other  agreements,
contracts and arrangements to be assumed by the Purchaser or its designees,  and
(ii) any other  consents  that the Purchaser may  reasonably  require.  All such
consents shall be in form and substance reasonably satisfactory to the Purchaser
and its counsel.

                   5.5 TAXES.  The Seller shall pay all sales and other transfer
taxes  arising  as a result  of the  transfer  of the  Assets  pursuant  to this
Agreement.  The  Purchaser  shall  pay  the  costs  of  amending  the  Financing
Statements  and assigning  the security  interests  evidenced  thereby up to the
first  $5,000,  and the  Purchaser  and the Seller shall share such costs to the
extent they exceed the first $5,000.

                   5.6 CONFIDENTIALITY.

                       (a) The  Seller  and its  affiliates  will  hold and keep
confidential  and will not disclose or use (i) any information  provided to them
or any of their  representatives  by or on behalf of the Purchaser or any of its
affiliates in connection with the  transactions  contemplated  hereby;  and (ii)
after the Closing, any confidential or proprietary  information regarding any of
the Assets, the Franchise, the Franchise Agreement, the business conducted

                                     - 25 -
<PAGE>
pursuant to the Franchise  Agreement or the Assumed  Liabilities  or the Assumed
Leases or any confidential or proprietary  information  relating to the business
of the  Purchaser;  provided,  that  this  Section  5.6  shall  not apply to (1)
information  which is publicly  available at the time of disclosure  (through no
act of the  Seller  or any of its  affiliates);  or (2)  disclosures  which  are
required to be made by the Seller or any of its  affiliates  under legal process
or by applicable laws or regulations, or which are requested by the Purchaser or
any of its affiliates.

                       (b) The Seller  agrees that damages may be an  inadequate
remedy for any breach of the terms or  provisions  of this  Section 5.6 and that
the Purchaser  shall,  whether or not it is pursuing any  potential  remedies at
law, be entitled to equitable  relief in the form of  preliminary  and permanent
injunctions,  without having to post any bond or other security, upon any breach
or threatened breach of any of such term or provision.

                       (c) The  parties  agree that  nothing  in this  Agreement
shall be construed  to limit or negate the common law of torts or trade  secrets
where it provides  the  Purchaser  or any of its  affiliates  with any  broader,
further or other remedy or protection than that provided herein.

                   5.7 ACCESS TO INFORMATION.  Upon  reasonable  notice provided
that there is no unreasonable  interference with the business of the Seller, the
Seller  shall  (and  shall  cause its  affiliates  to)  afford to the  officers,
employees,  accountants,  counsel and other  representatives  of the  Purchaser,
access,  during  normal  business  hours  during the period prior to the Closing
Date,  to all of its  properties,  books,  contracts,  commitments  and  records
relating to the Assets and the Assumed  Liabilities and, during such period, the
Seller  shall  (and shall  cause its  affiliates  to)  furnish  promptly  to the
Purchaser (a) a copy of each report, schedule, registration statement and

                                     - 26 -
<PAGE>
other  document  filed or  received  by it during  such  period  pursuant to the
requirements of federal securities laws and (b) all other information concerning
its  business,  the Assets and the  Assumed  Liabilities  as the  Purchaser  may
reasonably  request.  Unless otherwise  required by law, the Purchaser will hold
any such  information  which is nonpublic in confidence  until such time as such
information  otherwise  becomes  publicly  available  through no wrongful act of
either party,  and in the event of  termination of this Agreement for any reason
the Purchaser  shall promptly return all nonpublic  documents  obtained from the
Seller or its affiliates, and any copies made of such documents, to the Seller.

                                   ARTICLE VI

                              CONDITIONS TO CLOSING

                   6.1  CONDITIONS  TO THE  OBLIGATIONS  OF THE  PURCHASER.  The
obligations of the Purchaser to consummate the transactions  contemplated hereby
is  subject  to the  fulfillment  at or prior to the  Closing  of the  following
conditions,  any or all of  which  may be  waived  in  whole  or in  part by the
Purchaser to the extent permitted by applicable law:

                       (a)  REPRESENTATIONS  AND  WARRANTIES;   COVENANTS.   The
representations  and  warranties of the Seller set forth in this Agreement or in
any certificate or document  delivered pursuant hereto shall be true and correct
in all material respects when made and on and as of the Closing Date, as if made
on such date,  and the Seller  shall have duly  performed  and  complied  in all
material  respects  with  all  of  its  agreements,  covenants,  conditions  and
obligations  contained in this  Agreement.  The Purchaser  shall have received a
certificate  dated the Closing Date signed by the Chief Executive Officer or the
Chief Financial Officer of

                                     - 27 -
<PAGE>
the  Seller  to the  effect  that the  conditions  of this  paragraph  have been
satisfied.   (The  parties   recognize  and  agree  that  the  Seller  makes  no
representation,  warranty  or  agreement  as to its results of  operations  and,
accordingly,  the  incurrence  of  operating  losses by the Seller  prior to the
Closing   shall  not,   in  and  of  itself,   constitute   the  breach  of  any
representation,  warrant or  covenant  herein or the  failure  of any  condition
herein).

                       (b) STOCKHOLDER APPROVAL.  The Stockholder Approval shall
have been obtained.

                       (c) OTHER  CONSENTS AND FILINGS.  All material  approvals
and  consents of or filings  with  governmental  authorities,  and all  material
approvals and consents of any other persons, required to permit the consummation
of all of the transactions  contemplated hereby shall have been obtained or made
to the reasonable satisfaction of the Purchaser.

                       (d) DOCUMENTS OF TRANSFER. All bills of sale, instruments
of transfer and  assignment  and other  statements,  instruments  and  documents
contemplated  by Article I hereof shall have been duly executed and delivered by
the Seller, and the Seller shall have furnished the Purchaser with copies of all
such items,  and such other  certificates and documents as the Purchaser and its
counsel may reasonably  request, in sufficient time prior to the Closing Date to
permit review and evaluation thereof and the making of preliminary  arrangements
for any necessary recording and filing thereof on the Closing Date.

                       (e) FRANCHISE  AGREEMENT.  An instrument  (the "Franchise
Termination")  in the  form  of  Exhibit  F  hereto  terminating  the  Franchise
Agreement,  the Franchise and any  associated  rights and licenses and providing
for a mutual  release  between the  parties  shall have been duly  executed  and
delivered by the Seller.

                                     - 28 -

<PAGE>
                       (f)  OPINION  OF  COUNSEL.   Olshan   Grundman   Frome  &
Rosenzweig LLP,  counsel to the Seller,  shall have delivered a legal opinion to
the  Purchaser,  in the  form of  Exhibit  G  hereto,  to the  effect  that  the
provisions of section 9(c) of the Warrant Agreement,  dated as of June 25, 1993,
between the Seller and the American Stock  Transfer & Trust Company,  as amended
(the "Warrant Agreement") are not applicable to the transactions contemplated by
this Agreement and no holder of any warrants issued thereunder has any rights to
require the Purchaser to assume any  obligations of the Seller  thereunder or to
receive any securities or property from the Purchaser.

                       (g)  ABSENCE OF  LITIGATION.  No action  shall be pending
seeking to enjoin or restrain or otherwise  make it imprudent to consummate  any
of the transactions contemplated by this Agreement.

                   6.2  CONDITIONS  TO  THE  OBLIGATIONS  OF  THE  SELLER.   The
obligations of the Seller to consummate the transactions  contemplated hereby is
subject  to the  fulfillment  at or  prior  to  the  Closing  of  the  following
conditions,  any or all of which may be waived in whole or in part by the Seller
to the extent permitted by applicable law:

                       (a)  REPRESENTATIONS  AND  WARRANTIES;   COVENANTS;   The
representations  and  warranties of the Purchaser set forth in this Agreement or
in any  certificate  or document  delivered  pursuant  hereto  shall be true and
correct in all material respects when made and on and as of the Closing Date, as
if made on such date,  and the Purchaser  shall have duly performed and complied
in all material respects with all of its agreements,  covenants,  conditions and
obligations  contained  in this  Agreement.  The Seller  shall  have  received a
certificate dated

                                     - 29 -
<PAGE>
the Closing Date signed by the Chief  Executive  Officer or the Chief  Financial
Officer of the  Purchaser to the effect that the  conditions  of this  paragraph
have been satisfied.

                       (b) STOCKHOLDER APPROVAL.  The Stockholder Approval shall
have been obtained.

                       (c) OTHER  CONSENTS AND FILINGS.  All material  approvals
and  consents of or filings  with  governmental  authorities,  and all  material
approvals and consents of any other persons, required to permit the consummation
of all of the transactions  contemplated hereby shall have been obtained or made
to the reasonable satisfaction of the Seller.

                       (d) DOCUMENTS OF  ASSUMPTION.  The  assumption  agreement
contemplated  by Article I hereof shall have been duly executed and delivered by
the Purchaser,  and the Purchaser shall have furnished the Seller with a copy of
such agreement in sufficient time prior to the Closing Date to permit review and
evaluation thereof by the Seller and its counsel.

                       (e) FRANCHISE AGREEMENT.  The Franchise Termination shall
have been duly executed and delivered by the Purchaser.

                       (f) OTHER  CONSIDERATION.  At the Closing,  the Purchaser
shall have  delivered  to the Seller (i) a certified  check or wire  transfer of
immediately available funds for an amount equal to the sum of the amounts listed
in paragraphs (i), through (v) of Section 1.2(a).

                       (g)  ABSENCE OF  LITIGATION.  No action  shall be pending
seeking to enjoin or restrain or otherwise  make it imprudent to consummate  any
of the transactions contemplated by this Agreement.

                                     - 30 -

<PAGE>
                                   ARTICLE VII

                                   TERMINATION

                   7.1 TERMINATION. This Agreement may be terminated at any time
prior to the Closing Date,  before or after the approval by the  stockholders of
the Seller:

                       (a)  by  the  mutual   consent  of  the  Seller  and  the
Purchaser, by action of their respective Boards of Directors;

                       (b) by either  the  Purchaser  or the Seller if there has
been a material breach of any representation, warranty, covenant or agreement on
the part of the other  set forth in this  Agreement  which  breach  has not been
cured within five business  days  following  receipt by the  breaching  party of
notice of such breach, or if any permanent  injunction or other order of a court
or other competent  authority  preventing the  consummation of the  transactions
contemplated hereby shall have become final and non-appealable;

                       (c)  by  either  the  Purchaser  or  the  Seller  if  the
transactions  contemplated hereby shall not have been consummated before January
31, 1997,  provided that the party seeking to terminate  this  Agreement are not
otherwise in breach in any material respect of any of its obligations hereunder;
or

                       (d)  by  either  the  Purchaser  or  the  Seller  if  the
Stockholder  Approval  shall not have been  obtained by reason of the failure to
obtain the required  affirmative vote at a duly held meeting of its stockholders
or at any adjournment thereof.

                   7.2 EFFECT OF  TERMINATION.  In the event of  termination  of
this Agreement by either the Purchaser or the Seller as provided in Section 7.1,
this Agreement  shall  forthwith  become void and there shall be no liability or
obligation on the part of the Purchaser or the

                                     - 31 -

<PAGE>
Seller,  or their respective  officers or directors,  except (y) with respect to
Sections  5.5,  Article  VIII  (with  respect  to any  claim  for  breach of the
representation  in Sections  2.8 or 3.4) and 9.1 and (z) to the extent that such
termination   results  from  the  breach  by  a  party  hereto  of  any  of  its
representations,   warranties,   covenants  or  agreements  set  forth  in  this
Agreement.

                                  ARTICLE VIII

                         SURVIVAL OF REPRESENTATIONS AND
                           WARRANTIES; INDEMNIFICATION

                   8.1  SURVIVAL  OF   REPRESENTATIONS   AND   WARRANTIES.   All
representations and warranties contained in this Agreement, any schedule and any
certificate,  written  statement,  or other  document  delivered  at the Closing
pursuant to this Agreement by or on behalf of the Seller or the Purchaser  shall
be deemed to have been relied upon notwithstanding any investigation  heretofore
or hereafter  made or omitted by any party hereto and shall survive for a period
of six (6) months after the Closing  Date,  except for all such  representations
and  warranties  relating  to (i) the Rights to Receive  specified  on  Schedule
1.3(e)  which shall  survive for a period of one year after the Closing Date and
(ii) the Rights to Receive other than those  specified on Schedule  1.3(e) which
shall not survive the Closing Date.

                   8.2  SELLER'S  INDEMNIFICATION  OBLIGATIONS.  Subject  to the
terms and  conditions of this Article 8, the Seller agrees to defend,  indemnify
and  hold  the  Purchaser  and  the  officers,   directors,  agents,  attorneys,
employees,  representatives  and  other  affiliates  of the  Purchaser  harmless
against any and all liabilities,  losses, costs and expenses including,  without
limitation, legal and other expenses (collectively "Damages"), resulting from or
relating to:

                                     - 32 -

<PAGE>
                       (a) any misrepresentation or breach of any representation
or warranty of the Seller  contained in this Agreement or in any Schedule of the
Seller Disclosure Letter or any certificate, written statement or other document
delivered by or on behalf of the Seller pursuant to this Agreement;

                       (b) any breach of any  covenant,  agreement or obligation
of the Seller contained in this Agreement;

                       (c) any debt,  liability or  obligation  of the Seller or
any of its affiliates other than the Assumed Liabilities;

                       (d) the  conduct  of the  business  of the Seller and its
affiliates,  and the ownership,  use and operation of the Assets, on or prior to
the Closing Date;

                       (e)  any  failure  of  the  Seller  to  comply  with  the
provisions of the Uniform Commercial Code pertaining to bulk sales; and

                       (f) any obligation,  liability or expense imposed upon or
affecting the Purchaser under the Warrant Agreement;

and any and all actions,  suits, demands,  assessments or judgments with respect
to  any  claim  arising  out  of or  relating  to  the  subject  matter  of  the
indemnification;  provided,  however,  that the sole remedy of the Purchaser for
any  breach  of  any   representation   or  warranty  as  to  the   validity  or
enforceability of (i) any Right to Receive specified on Schedule 1.3(e) shall be
limited to the remedy set forth in Section 1.3(e) of this Agreement and (ii) any
Right to Receive  other than those  specified  on  Schedule  1.2(ii) or Schedule
1.3(e)  shall be  limited  to the  remedy  set forth in  Section  1.3(d) of this
Agreement.

                                     - 33 -
<PAGE>
                   8.3 PURCHASER'S INDEMNIFICATION  OBLIGATIONS.  Subject to the
terms  and  conditions  of this  Article  8, the  Purchaser  agrees  to  defend,
indemnify and hold the Seller and the officers,  directors,  agents,  attorneys,
employees,  representatives  and other affiliates of the Seller harmless against
any and all Damages resulting from or relating to:

                       (a) any misrepresentation or breach of any representation
or warranty of the Purchaser  contained in this Agreement or in any certificate,
written  statement or other document  delivered by or on behalf of the Purchaser
pursuant to this Agreement;

                       (b) any breach of any  covenant,  agreement or obligation
of the Purchaser contained in this Agreement; and

                       (c) any Assumed Liabilities;

and any and all actions,  suits, demands,  assessments or judgments with respect
to  any  claim  arising  out  of or  relating  to  the  subject  matter  of  the
indemnification.

                   8.4  CLAIMS  FOR  INDEMNIFICATION;   DEFENSE  OF  INDEMNIFIED
CLAIMS; LIMITATIONS ON INDEMNIFICATION.

                       (a) For purposes of this Section,  the party  entitled to
indemnification  shall be known as the Indemnified  Party and the party required
to indemnify  shall be known as the  Indemnifying  Party.  In the event that the
Indemnifying  Party shall be obligated to the Indemnified Party pursuant to this
Article  VIII or in the  event  that a suit,  action,  investigation,  claim  or
proceeding is begun,  made or  instituted as a result of which the  Indemnifying
Party may become obligated to the Indemnified  Party hereunder,  the Indemnified
Party  shall  give  prompt  written  notice  to the  Indemnifying  Party  of the
occurrence  of such  event;  provided,  however,  that the  failure to give such
notice shall not constitute a waiver of the right to

                                     - 34 -

<PAGE>
indemnification  hereunder  unless the  Indemnifying  Party is  prejudiced  in a
material respect thereby.  The Indemnifying  Party agrees to defend,  contest or
otherwise  protect  against  any  such  suit,  action,  investigation,  claim or
proceeding at the Indemnifying  Party's own cost and expense with counsel of its
own choice,  who shall be,  however,  reasonably  acceptable to the  Indemnified
Party. The Indemnifying Party may make any compromise or settlement  (subject to
the written  consent of the  Indemnified  Party,  which will not be unreasonably
withheld).  The Indemnified Party shall have the right but not the obligation to
participate  at its own  expense  in the  defense  thereof by counsel of its own
choice. In the event that the Indemnifying Party fails timely to defend, contest
or otherwise protect itself against any such suit, action, investigation,  claim
or proceeding,  the Indemnified Party shall have the right to defend, contest or
otherwise  protect  the  Indemnified  Party  against  the  same and may make any
compromise  or  settlement  thereof and recover the entire cost thereof from the
Indemnifying  Party including without  limitation,  reasonable  attorneys' fees,
disbursements  and  all  amounts  paid  as  a  result  of  such  suit,   action,
investigation, claim or proceeding or compromise or settlement thereof.

                       (b) For purposes of this Article VIII,  all Damages shall
be computed net of any  insurance  coverage  (from the amount of which  coverage
there shall be deducted all costs and expenses,  including  attorneys'  fees, of
the  Indemnified  Party not  reimbursed by such  coverage) and tax benefits with
respect  thereto  which  reduces the Damages that would  otherwise be sustained;
provided,  however,  that in all cases, the timing of the receipt or realization
of insurance proceeds or tax benefits shall be taken into account in determining
the amount of reduction of Damages.

                                     - 35 -
<PAGE>
                  8.5 PAYMENTS; NON-EXCLUSIVITY.  Any amounts due an Indemnified
Party  under  the  aforesaid  indemnities  shall  be  due  and  payable  by  the
Indemnifying  Party within fifteen (15) days after written demand therefor.  The
remedies  conferred in this Article VIII are intended to be without prejudice to
any  other  rights or  remedies  available  at law or equity to the  Indemnified
Parties, now or hereafter.

                  8.6  SET-OFF.  If  from  time  to  time  and at any  time  the
Purchaser  shall be entitled to be paid any amount under the  provisions of this
Agreement,  including this Article VIII, the Purchaser shall be entitled,  if it
so elects,  to set-off such amount  against any other  amounts due to the Seller
from the Purchaser or any of its  affiliates.  Such right of set-off shall be in
addition to and not in  substitution  of any other rights the Purchaser shall be
entitled to under the provisions of this Article VIII or otherwise.

                                   ARTICLE IX

                             MISCELLANEOUS; GENERAL

                   9.1  FEES  AND  EXPENSES.  Whether  or not  the  transactions
contemplated  hereby shall be  consummated,  each party hereto shall pay its own
expenses incident to preparing for, entering into or carrying out this Agreement
and the consummation of the transactions  contemplated  hereby.

                   9.2  MODIFICATION  OR  AMENDMENT.  Subject to the  applicable
provisions  of the Delaware  General  Corporation  Law, at any time prior to the
Closing Date (whether before or after receipt of the Stockholder Approval), this
Agreement may be supplemented, modified or amended, or the provisions hereof may
be waived, by the mutual agreement of the Purchaser and

                                     - 36 -

<PAGE>
the  Seller,  by action of their  respective  Boards of  Directors  followed  by
written  agreement  executed and  delivered by duly  authorized  officers of the
respective parties;  provided,  however, that no such supplement,  modification,
amendment or waiver which  materially  and  adversely  affects the rights of the
stockholders of the Seller, shall be made without Stockholder Approval.

                   9.3 WAIVER OF  CONDITIONS.  The  conditions  to each  party's
obligations to consummate the transactions  contemplated hereby are for the sole
benefit of such  party and may be waived by such  party (in the manner  provided
for herein) in whole or in part to the extent permitted by applicable law.

                   9.4 COUNTERPARTS.  For the convenience of the parties hereto,
this  Agreement  may be  executed  in any  number  of  counterparts,  each  such
counterpart being deemed to be an original instrument, and all such counterparts
shall together constitute the same agreement.

                   9.5  GOVERNING  LAW;  FORUM;  Consent to  Jurisdiction.  This
Agreement  shall be governed by and construed in accordance with the laws of the
State of New York without  giving  effect to the  principles of conflict of laws
thereof.   Each  of  the  parties  to  this  Agreement  hereby  irrevocably  and
unconditionally  (i)  consents to submit to the  exclusive  jurisdiction  of the
federal  or state  courts  located  in the State of New York for any  proceeding
arising in  connection  with this  Agreement  (and each such party agrees not to
commence any such proceeding,  except in such courts), (ii) waives any objection
to the laying of venue of any such  proceeding in the courts of the State of New
York,  and (iii) waives,  and agrees not to plead or to make, any claim that any
such  proceeding  brought in any federal or state court in the State of New York
has been brought in an improper or otherwise  inconvenient forum. Process in any
such action may be

                                     - 37 -
<PAGE>
served by  service  upon the  Secretary  or State (or other  appropriate  public
official)  of the  jurisdiction  of  incorporation  of the  party  to whom it is
directed.

                   9.6  NOTICES.  Any  notice,  request,  instruction  or  other
document to be given hereunder by any party to the other shall be in writing and
shall be deemed to have  been  duly  given on the day when the same is sent,  if
delivered personally or sent by telecopy or overnight delivery, or five calendar
days after the same is sent,  if sent by registered  or certified  mail,  return
receipt requested, postage prepaid, as set forth below, or to such other persons
or addresses as may be designated in writing in accordance with the terms hereof
by the party to receive such notice.

                  If to Seller:

                              The Western Transmedia Company, Inc.
                              475 Sansome Street
                              San Francisco, CA  94111
                              Facsimile No.:  (415) 397-4443
                              Attn.: Chief Executive Officer


                  With a copy to:

                              Olshan Grundman Frome & Rosenzweig LLP
                              505 Park Avenue
                              New York, NY  10022
                              Facsimile No.:  (212) 755-1467
                              Attn.: David J. Adler, Esq.


                                     - 38 -
<PAGE>
                  If to Purchaser:

                              Transmedia Network Inc.
                              11900 Biscayne Boulevard
                              North Miami, Florida 33181
                              Facsimile No.:  (305) 892-3342
                              Attn.:  Chief Executive Officer


                    With a copy to:

                              Morgan, Lewis & Bockius LLP
                              101 Park Avenue
                              New York, New York 10178
                              Facsimile No.:  (212) 309-6273
                              Attn.:  Stephen P. Farrell, Esq.

                   9.7 DISCLOSURE  LETTER AND EXHIBITS;  ENTIRE  AGREEMENT.  The
Seller  Disclosure  Letter and all exhibits and  schedules  and  attachments  to
exhibits or schedules,  or documents expressly incorporated into this Agreement,
and any other  attachments to this Agreement are hereby  incorporated  into this
Agreement  and  are  hereby  made a part  hereof  as if set  out in full in this
Agreement.   This   Agreement   supersedes   all  other  prior   agreements  and
understandings,  both  written and oral,  among the parties  with respect to the
subject matter hereof and  constitutes  the entire  agreement  among the parties
hereto with respect to the subject  matter  hereof.

                   9.8 ASSIGNMENT. Except as provided in the following sentence,
this Agreement and the rights and obligations of the parties hereto shall not be
assignable,  by operation of law or otherwise,  or delegable.  The Purchaser may
assign any or all of its rights and  interests  and  delegate  any or all of its
obligations under this Agreement to any one or more

                                     - 39 -
<PAGE>
affiliates of Purchaser,  but in such event the Purchaser shall remain,  and the
assignee shall be, fully liable for the  performance of all such  obligations in
the manner prescribed in this Agreement. Subject to the two preceding sentences,
this Agreement will be binding upon,  inure to the benefit of and be enforceable
by the parties hereto and their respective successors and assigns.

                   9.9  DEFINITION OF  "AFFILIATE".  When a reference is made in
this  Agreement  to an  affiliate  of a party,  the word  "affiliate"  means any
corporation or other organization,  whether incorporated or unincorporated,  (x)
of which such party or any other affiliate of such party is a general partner or
limited partner or (y)  beneficially  owns at least a majority of the securities
or  interests  having  by the terms  thereof  ordinary  voting  power to elect a
majority of the board of directors or others  performing  similar functions with
respect to such corporation or other  organization,  or (z) beneficially  owns a
majority of the securities or other interests  representing  the total equity in
such  organization,  is directly or indirectly owned or controlled by such party
or by any one or more of its affiliates, or by such party and one or more of its
affiliates.

                   9.10 TITLES AND CAPTIONS.  The titles,  captions and table of
contents  contained in this  Agreement  are inserted  herein only as a matter of
convenience  and for reference and in no way affect,  limit,  extend or describe
the scope of this Agreement or the intent of any provision hereof.

                   9.11  SEVERABILITY.  Any provision hereof which is prohibited
or  unenforceable  in  any  jurisdiction  shall,  as to  such  jurisdiction,  be
ineffective  to the  extent  of such  prohibition  or  unenforceability  without
invalidating the remaining provisions hereof, and any

                                     - 40 -

<PAGE>
such prohibition or unenforceability in any jurisdiction shall not invalidate or
render  unenforceable  such provision in any other  jurisdiction.  To the extent
permitted by applicable law, the parties hereby waive any provision of law which
may render any provision hereof prohibited or unenforceable in any respect.

                   9.12  PUBLICITY.  During the period through the Closing Date,
the Purchaser,  the Seller and their respective  affiliates shall consult before
making any public  announcements or public comments  regarding this Agreement or
the sale contemplated  hereby,  except as required by applicable law, regulation
or rule.

                   9.13 NO THIRD PARTY  BENEFICIARIES.  This  Agreement has been
made for the sole  benefit  of the  Purchaser  and the  Seller  and shall not be
construed to confer any benefit or rights  upon,  nor may it be enforced by, any
other person, including any officer, director, employee, stockholder or creditor
of the Purchaser or the Seller.

                                     - 41 -
<PAGE>

                   IN WITNESS WHEREOF, this Agreement has been duly executed and
delivered by the duly  authorized  officers of the parties hereto as of the date
first hereinabove written.

                                      THE WESTERN TRANSMEDIA
                                         COMPANY, INC.


                                      By:/s/ Stuart M. Pellman
                                         ---------------------
                                         Name:  Stuart M. Pellman
                                         Title: President

                                      TRANSMEDIA NETWORK INC.



                                      By:/s/ Melvin Chasen
                                         -----------------
                                         Melvin Chasen
                                         Chairman and President




                                     - 42 -
<PAGE>
      The  Schedules  and Exhibits to the Purchase  Agreement  are not presented
herein or delivered  herewith.  Copies of the  Schedules  and  Exhibits  will be
provided  by first class mail  without  charge to each person to whom this Proxy
Statement is  delivered,  upon written or oral request to Michael  Salzman,  The
Western  Transmedia Company, Inc., 475 Sansome Street, San Francisco, California
94111.


<PAGE>

                                    EXHIBIT B

               THE WESTERN TRANSMEDIA COMPANY, INC. AND SUBSIDIARY
                 INTRODUCTION TO PRO FORMA FINANCIAL STATEMENTS
                                   (UNAUDITED)


The following unaudited pro forma financial  statements have been prepared based
upon certain pro forma adjustments to the historical financial statements of The
Western  Transmedia  Company,  Inc.  and  Subsidiary  (collectively  called "the
Company") as of September 30, 1996 and for the nine month period ended September
30,  1996  and the  year  ended  December  31,  1995.  The pro  forma  financial
statements  should be read in  conjunction  with the notes  thereto and with the
Company's  historical  financial  statements which are included in its Form 10-Q
for the nine months ended September 30, 1996 and in the Company's  annual report
on Form 10-K for the year ended December 31, 1995.

The  accompanying  pro forma balance sheet has been prepared as if the potential
asset sale  mentioned  below,  had  occurred  at the  balance  sheet date of the
Company's  most recently filed Form 10-Q,  September 30, 1996. The  accompanying
pro forma  statements of operations have been prepared to reflect income or loss
from continuing  operations  before  non-recurring  charges or credits  directly
attributable to this transaction. As a result of the potential sale, the Company
would no longer have active operations,  and therefore,  the year ended 1995 and
the January 1, 1996 - September 30, 1996 statements of operations  transactions,
except for certain continuing  expenses,  have been eliminated.  These pro forma
financial  statements do not purport to be indicative of the results which would
actually have been obtained had the pro forma  transactions been completed as of
January 1, 1995, the beginning of the earliest period presented.

The pro forma transactions (see Notes to Pro Forma Financial  Statements) are as
follows:

   / /  the  sale  of  substantially   all  the  assets,   subject   to  certain
        liabilities, of the Company to Transmedia Network Inc.

   / /  the income taxes on the gain on the sale of assets to Transmedia Network
        Inc.

                                     F-1
<PAGE>

               THE WESTERN TRANSMEDIA COMPANY, INC. AND SUBSIDIARY
                             PRO FORMA BALANCE SHEET
                               SEPTEMBER 30, 1996
                                   (UNAUDITED)

                                   - ASSETS -

<TABLE>
<CAPTION>
                                                              Pro Forma
                                                             Adjustments
                                                   ---------------------------

                                     Historical         Debit           Credit        Pro Forma
                                    ------------   --------------   ------------    ------------

CURRENT ASSETS:
<S>                                 <C>                <C>             <C>              <C>       
  Cash                               $2,575,692        $7,152,256(a)                    $9,727,948
  Accounts receivable - net             126,734                                            126,734
  Rights to receive                   2,705,356                        $2,705,356(a)           -
  Other current assets                   79,914                             8,841(a)        71,073
                                     ----------                                         ----------
TOTAL CURRENT ASSETS                  5,487,696                                          9,925,755
                                     ----------                                         ----------

FIXED ASSETS - NET                       89,032                            89,032(a)           -
                                     ----------                                         ----------

OTHER ASSETS:
  Franchise agreement - net             431,700                           431,700(a)           -
  Other                                  35,582                            35,582(a)           -
                                     ----------                                         ----------
                                        467,282                                                -
                                     ----------                                         ----------
TOTAL ASSETS                         $6,044,010                                         $9,925,755
                                     ==========                                         ==========

</TABLE>
<TABLE>
<CAPTION>
                    - LIABILITIES AND SHAREHOLDERS' EQUITY -

CURRENT LIABILITIES:
<S>                                  <C>                <C>              <C>            <C>        
  Accounts payable - rights to        $ 349,306         $ 349,306(a)                    $      -
  receive
  Accrued liabilities                   138,276                                            138,276
  Capital lease obligations               3,380             3,380(a)
  Income taxes payable                    -                              $891,000(c)       891,000
                                     ----------                                         ----------
TOTAL CURRENT LIABILITIES               490,962                                          1,029,276
                                     ----------                                         ----------

LONG-TERM LIABILITIES:
  Capital lease obligations              12,997            12,997(a)                           -
                                     ----------                                         ----------

SHAREHOLDERS' EQUITY:
  Common stock                        4,742,053                                          4,742,053
  Additional paid-in capital          5,542,062                                          5,542,062
  Retained earnings (deficit)       (4,744,064)           891,000(c)    4,247,428(a)   (1,387,636)
                                     ----------                                        -----------
                                      5,540,051                                          8,896,479
                                     ----------                                         ----------
TOTAL LIABILITIES AND
 SHAREHOLDERS' EQUITY                $6,044,010                                         $9,925,755
                                     ==========                                         ==========
</TABLE>

                                            F-2
<PAGE>

                    THE WESTERN TRANSMEDIA COMPANY, INC. AND SUBSIDIARY
                             PRO FORMA STATEMENT OF OPERATIONS
                    FOR THE NINE MONTH PERIOD ENDED SEPTEMBER 30, 1996
                                        (UNAUDITED)
<TABLE>
<CAPTION>
                                                             Pro Forma
                                                            Adjustments
                                                  ---------------------------
                                    Historical         Debit           Credit        Pro Forma
                                   ------------   --------------    ------------   ------------
<S>                                <C>             <C>               <C>            <C>
NET SALES                          $7,378,409      $7,378,409(b)                    $      -

COST OF SALES                       4,857,671                        $4,857,671(b)         -
                                   ----------                                       -----------

GROSS PROFIT                        2,520,738                                              -
                                   ----------                                       -----------

EXPENSES AND OTHER (INCOME):
  Franchise costs                   1,020,104                         1,020,104(b)         -
  Operating costs                   1,783,411                         1,658,411(b)      125,000
  Interest expense                      2,829                             2,829(b)         -
  Interest income                    (102,759)                                         (102,759)
                                   ----------                                       -----------
                                    2,703,585                                            22,241
                                   ----------                                       -----------

(LOSS) BEFORE PROVISION
  FOR INCOME TAXES                  (182,847)                                           (22,241)

  Provision for income taxes            -                                                  -
                                   ----------                                       -----------

NET (LOSS)                         $ (182,847)                                      $   (22,241)
                                   ==========                                       ===========

EARNINGS (LOSS) PER SHARE          $     (.02)                                      $     -
                                   ==========                                       ===========

WEIGHTED AVERAGE SHARES
 OUTSTANDING                        7,949,505                                         7,949,505
                                   ==========                                       ===========
</TABLE>

                                            F-3
<PAGE>

                    THE WESTERN TRANSMEDIA COMPANY, INC. AND SUBSIDIARY
                             PRO FORMA STATEMENT OF OPERATIONS
                           FOR THE YEAR ENDED DECEMBER 31, 1995
                                        (UNAUDITED)
<TABLE>
<CAPTION>

                                                                Pro Forma
                                                               Adjustments
                                                       ------------------------

                                         Historical        Debit         Credit      Pro Forma
                                       ------------    ------------   ----------    -----------

<S>                                     <C>            <C>            <C>            <C>
NET SALES                               $11,368,903    $11,368,903(b)                $      -

COST OF SALES                             7,576,314                   $7,576,314(b)         -
                                        -----------                                  ----------

GROSS PROFIT                              3,792,589                                         -
                                        -----------                                  ----------

EXPENSES AND OTHER (INCOME):
  Franchise costs                         1,586,781                    1,586,781(b)         -
  Operating costs                         2,339,648                    2,139,648(b)     200,000
  Interest expense                            1,560                        1,560(b)         -
  Interest income                          (146,342)                                   (146,342)
                                        -----------                                  ----------

                                          3,781,647                                      53,658
                                        -----------                                  ----------

INCOME (LOSS) BEFORE
  PROVISION FOR INCOME TAXES                 10,942                                     (53,658)

  Provision for income taxes                   -                                            -
                                        -----------                                 -----------

NET INCOME (LOSS)                       $    10,942                                 $   (53,658)
                                        ===========                                 ===========

EARNINGS (LOSS) PER SHARE               $      -                                    $      (.01)
                                        ===========                                 ===========

WEIGHTED AVERAGE SHARES
 OUTSTANDING                              8,030,685                                   8,030,685
                                        ===========                                 ===========
</TABLE>

                                            F-4
<PAGE>

              THE WESTERN TRANSMEDIA COMPANY, INC. AND SUBSIDIARY
                    NOTES TO PRO FORMA FINANCIAL STATEMENTS
                                  (UNAUDITED)


(a)   The  Company intends to sell, to its franchisor, Transmedia Network Inc.,
      ("Network")  its franchise for the States of  California,  Washington  and
      Oregon,  as well as parts of  Nevada  for a price  of  $4,750,000  and its
      rights  to  receive  (net of  reserves  and  accounts  payable - rights to
      receive) at net book value, on the closing date. The net book value of the
      Company's rights to receive (net of reserves and accounts payable - rights
      to receive) as of September 30, 1996 was $2,356,050. The Company will also
      sell to  Network  its fixed  assets for  $28,500,  security  deposits  and
      certain other assets and Network will assume the  Company's  capital lease
      payments  owed.  As of September  30, 1996,  the pro forma total  proceeds
      aggregate  cash of  $7,152,256.  The Company will retain its cash and cash
      equivalents.

(b)   The  pro    forma  statements  of  operations  assume  that  the  sale  of
      substantially all operating assets, except for the Company's cash and cash
      equivalents,  occurred on January 1, 1995,  the  beginning of the earliest
      period  presented.  Therefore,  the operating  transactions,  for the year
      ended December 31, 1995 and the period  January 1, 1996 through  September
      30,  1996 have been  eliminated,  except for  interest  income and certain
      continuing public company expenses aggregating  approximately $200,000 and
      $125,000, respectively.

(c)   The  pro  forma balance sheet assumes that the Company will reflect a gain
      on the aforementioned  asset sale of $4,247,428.  The Company will utilize
      available  net  operating  loss  carryforwards  for both Federal and State
      purposes of  approximately  $1,700,000 and $620,000,  respectively,  as of
      December 31,  1995.  The Company will also receive the tax benefits of any
      losses  incurred from  continuing  operations and public company  overhead
      expenses and from any legal and accounting expenses in connection with the
      investigation of possible business acquisitions. The Company has reflected
      the resulting taxes due with respect to the aforementioned sale of assets,
      which aggregate  approximately  $891,000.  The aforementioned gain has not
      been  considered  in the pro forma  statements of operations in accordance
      with SEC guidelines.

(d)   The  Company  is to be  responsible  for  the  costs  of  terminating  any
      employees not retained by Network. However the Company believes that these
      costs will be immaterial.

(e)   The Company will,  in the normal  course,  expense any  remaining  prepaid
      expenses,   collect  any  outstanding  accounts  receivable  and  pay  all
      remaining  accrued  liabilities.  The Company will incur continuing public
      company overhead  expenses and may incur legal and accounting  expenses in
      connection with any possible business acquisitions.


                                     F-5
<PAGE>

                                    EXHIBIT C

                      SUMMARY OF THE 1992 STOCK OPTION PLAN

1992 STOCK OPTION PLAN

            The purpose of the 1992 Plan is to provide  additional  incentive to
the officers and employees of the Company who are primarily  responsible for the
management and growth of the Company.  Each option granted  pursuant to the 1992
Plan  shall be  designated  at the time of grant as either an  "incentive  stock
option" or as a "non-qualified  stock option." The following  description of the
1992 Plan is  qualified  in its  entirety by  reference to the 1992 Plan itself,
which was filed with the Securities  and Exchange  Commission on May 21, 1992 as
an exhibit to Amendment  No. 2 to the Company's  Registration  Statement on Form
S-1 (Registration No. 33-44845).

            ADMINISTRATION  OF  THE  1992  PLAN.  The  1992  Plan  currently  is
administered  by the  Compensation  and Stock  Option  Committee of the Board of
Directors of the Company  which  determines  whom among those  eligible  will be
granted options,  the time or times at which options will be granted, the number
of shares to be subject to options,  the durations of options, any conditions to
the  exercise  of options,  and the manner in and price at which  options may be
exercised.  In making such  determinations,  the  Compensation  and Stock Option
Committee  may take into  account  the nature and period of service of  eligible
employees,  their  level of  compensation,  their past,  present  and  potential
contributions  to the Company  and such other  factors as the  Compensation  and
Stock Option Committee in its discretion deems relevant.

            The  Board  of  Directors  or  the  Compensation  and  Stock  Option
Committee is  authorized to amend,  suspend or terminate  the 1992 Plan,  except
that it is not authorized  without  stockholder  approval (except with regard to
adjustments  resulting  from  changes in  capitalization)  to (i)  increase  the
maximum number of shares that may be issued  pursuant to the exercise of options
granted under the 1992 Plan;  (ii) permit the grant of an incentive stock option
under the 1992 Plan with an option price less than 100% of the fair market value
of the shares at the time such option is granted;  (iii) change the  eligibility
requirements  for  participation  in the 1992 Plan;  (iv) extend the term of any
option or the period during which any option may be granted under the 1992 Plan;
(v) decrease an option exercise price (although an option may be cancelled and a
new option granted at a lower exercise price).

            Unless  the  1992  Plan  is  terminated  earlier  by  the  Board  of
Directors, it will terminate on April 9, 2002.

            SHARES SUBJECT TO THE 1992 PLAN. The 1992 Plan provides that options
may be granted with respect to a total of 750,000 shares of Common Stock.  Under
certain circumstances involving a change in the number of shares of Common Stock
without receipt by the Company of any  consideration  therefor,  such as a stock
split, stock consolidation or payment of stock dividend, the class and aggregate
number of shares of Common  Stock in  respect  of which  options  may be granted
under the 1992 Plan, the class and number of shares subject to each  outstanding
option and the option price per share will be proportionately adjusted. The 1992
Plan  currently  provides  that,  in  addition,  if the Company is involved in a
merger, consolidation, dissolution or liquidation, the options granted under the
1992 Plan will be adjusted or, under certain conditions, will terminate, subject
to the right of the option holder to exercise his option or a comparable  option
substituted at the discretion of the Company prior to such event.  If any option
expires or terminates for any reason, without having been exercised in full, the
unpurchased  shares  subject  to such  option  will be  available  again for the
purposes of the 1992 Plan.


            PARTICIPATION.  Any  employee is eligible to receive incentive stock
options or non-qualified stock options granted under the 1992 Plan.

            OPTION PRICE.  The  exercise price of each option will be determined
by the Compensation and Stock Option Committee, but may not be less than 100% of
the fair market value of the shares of Common Stock covered by the option on the

                                       F-6
<PAGE>

date the option is granted,  in the case of an incentive stock option,  nor less
than 75% of the fair market value of the shares of Common  Stock  covered by the
option on the date the option is granted,  in the case of a non-qualified  stock
option.  If an  incentive  stock option is to be granted to an employee who owns
over 10% of the total  combined  voting  power of all  classes of the  Company's
stock,  then the  exercise  price may not be less  than 110% of the fair  market
value of the  Common  Stock  covered  by the  option  on the date the  option is
granted.

            TERMS OF OPTIONS. The Compensation and Stock Option Committee shall,
in its discretion,  fix the term of each option,  provided that the maximum term
of each option shall be 10 years.  Options  granted to an employee who owns over
10% of the total  combined  voting  power of all classes of stock of the Company
shall  expire  not more than five years  after the date of grant.  The 1992 Plan
provides for the earlier  expiration of options of a participant in the event of
certain terminations of employment. The 1992 Plan currently provides that in the
event that an option holder voluntarily retires or quits his employment with the
written  consent of the Company,  or if the  employment of such option holder is
terminated by the Company for reasons  other than cause,  such option holder may
(unless an option shall have previously  expired  pursuant to the terms thereof)
exercise an option any time prior to the first to occur of the expiration of the
original option period or three months after the termination of employment.

            RESTRICTIONS ON GRANT AND EXERCISE. An option may not be transferred
other  than by will or the laws of  decent  and  distribution  and,  during  the
lifetime of the option  holder,  may be exercised  solely by him. The  aggregate
fair  market  value  (determined  at the time of the option is  granted)  of the
shares as to which an employee may first exercise incentive stock options in any
one calendar year may not exceed  $100,000.  The  Compensation  and Stock Option
Committee may impose any other conditions to exercise as it deems appropriate.


                                       F-7

<PAGE>
         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF

                      THE WESTERN TRANSMEDIA COMPANY, INC.

                    PROXY -- SPECIAL MEETING OF STOCKHOLDERS
                                DECEMBER 27, 1996


      The undersigned,  a stockholder of The Western Transmedia Company, Inc., a
Delaware  corporation  (the  "Company"),  does hereby appoint Stuart M. Pellman,
William J. Barrett and Herbert M. Gardner, and each of them, the true and lawful
attorneys  and  proxies  with full power of  substitution,  for and in the name,
place and stead of the undersigned, to vote all of the shares of Common Stock of
the  Company  which the  undersigned  would be  entitled  to vote if  personally
present at a Special  Meeting of  Stockholders  of the Company to be held at the
offices of Olshan  Grundman Frome & Rosenzweig  LLP, 505 Park Avenue,  New York,
New York, on December 27, 1996, at 10:00 A.M.  Eastern  Standard Time, or at any
adjournment or adjournments thereof.

      The undersigned  hereby revokes any proxy or proxies  heretofore given and
acknowledges  receipt  of a copy of the  Notice  of  Special  Meeting  and Proxy
Statement,  both dated  December  6, 1996,  and a copy of the  Company's  Annual
Report on Form  10-K for the  fiscal  year  ended  December  31,  1995,  and its
Quarterly Report on Form 10-Q for the quarter ended September 30, 1996.

      1.    To approve the sale of substantially  all of the Company's assets to
            its corporate franchisor, Transmedia Network Inc. In voting upon the
            Sale of Assets,  stockholders will also be approving an amendment to
            the Company's Certificate of Incorporation to change its name to The
            Western Systems Corp.

            FOR -----------   AGAINST  -------- ABSTAIN ------


      2.    To approve the amendments to the Company's 1992 Stock Option Plan.


            FOR -----------   AGAINST  -------- ABSTAIN ------

<PAGE>


THIS PROXY WILL BE VOTED IN ACCORDANCE WITH ANY DIRECTIONS HEREIN GIVEN.  UNLESS
OTHERWISE SPECIFIED,  THIS PROXY WILL BE VOTED TO APPROVE THE SALE OF ASSETS AND
TO APPROVE THE AMENDMENTS TO THE COMPANY'S 1992 STOCK OPTION PLAN.

NOTE:  Your  signature  should appear the same as your name appears  hereon.  In
signing  as  attorney,  executor,  administrator,  trustee or  guardian,  please
indicate  the capacity in which  signing.  When  signing as joint  tenants,  all
parties in the joint tenancy must sign.  When a proxy is given by a corporation,
it should be signed by an authorized officer and the corporate seal affixed.  No
postage is required if mailed in the United States.


Signature: ----------------------   Date-----------


Signature: ----------------------   Date-----------


MARK HERE FOR ADDRESS CHANGE AND NOTE BELOW:          -------------


                                     -2-


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