AVOCA INC
DEF 14A, 1996-02-16
OIL ROYALTY TRADERS
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[AVOCA LETTERHEAD]



                              February 16, 1996







Securities and Exchange Commission
450 Fifth St., N.W.
Judiciary Plaza
Washington, D.C.  20549-1004

Via Edgar Electronic Filing System

                        In Re:  File Number 0-1026
                                ------------------

Gentlemen:

                Pursuant  to   regulations   of  the   Securities  and  Exchange
Commission,     submitted    herewith   for   filing   on   behalf   of   Avoca,
Incorporated (the "Company"), is the Company's Definitive Proxy Statement dated
February 16, 1996.

                This  filing is being  effected  by direct  transmission  to the
Commission's EDGAR System.

                                                   Sincerely,


                                                   /s/ Edward B. Grimball
                                                   -----------------------------
                                                   Edward B. Grimball
                                                   Executive Vice President &
                                                   Chief Financial Officer
                                                   (504) 586-7570

EBG/drm




<PAGE>


                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934


Filed by the Registrant X
                       ---
Filed by a Party other than the Registrant
                                          ---


Check the appropriate box:

   Preliminary Proxy Statement
- ---
   Confidential,  for  Use  of  the  Commission  Only   (as  permitted  by  Rule
   14a-6(e)(2))
- ---
 X Definitive Proxy Statement
- ---
   Definitive Additional Materials
- ---
   Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12
- ---

                               Avoca, Incorporated
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

 X  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2).
- ---

    $500  per  each  party  to the controversy pursuant  to  Exchange  Act  Rule
    14a-6(i)(3).
- ---

    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
- ---


    1)   Title of each class of securities to which transaction applies:

            Not Applicable
         -----------------------------------------------------------------------

    2)   Aggregate number of securities to which transaction applies:

            Not Applicable
         -----------------------------------------------------------------------
       

    3)   Per  unit  price  or  other  underlying  value  of transaction computed
         pursuant to Exchange Act Rule 0-11:*

            Not Applicable
         -----------------------------------------------------------------------

    4)   Proposed maximum aggregate value of transaction:

            Not Applicable
         -----------------------------------------------------------------------
 
    5)   Total fee paid:

            Not Applicable
         -----------------------------------------------------------------------


*Set forth the amount on which the filing fee is calculated and state how it was
 determined.


      Check box if any part of the fee is offset as  provided  by  Exchange  Act
- ---   Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

      1) Amount Previously Paid:   Not Applicable
                                ------------------------------------------------
      2) Form Schedule or Registration Statement No.:   Not Applicable
                                                     ---------------------------
      3) Filing Party:   Not Applicable
                      ----------------------------------------------------------
      4) Date Filed:   Not Applicable
                    ------------------------------------------------------------





<PAGE>

[AVOCA LETTERHEAD]




February 16, 1996



Dear Shareholder:

You are cordially  invited to attend the Annual  Meeting of  Shareholders  which
will be held on the second  floor of the Main Office of Whitney  National  Bank,
228 St. Charles Avenue,  New Orleans,  Louisiana 70130 at 11:00 a.m. on Tuesday,
March 19, 1996.  Enclosed you will find the formal Notice of Annual  Meeting and
Proxy Statement.

Your vote is important.  Whether or not you expect to attend the meeting, please
mark,  date,  sign and promptly  return the attached  proxy in the  accompanying
envelope,  which requires no postage if mailed in the United States. You may, of
course, later revoke your proxy and vote in person.



                                                     /s/ Edward B. Grimball

                                                     Edward B. Grimball
                                                     President


<PAGE>
[AVOCA LETTERHEAD]




Notice of Annual Meeting of Shareholders

To the Shareholders:

         The Annual Meeting of Shareholders of Avoca,  Incorporated will be held
on the second floor of the Main Office of Whitney National Bank, 228 St. Charles
Avenue, New Orleans, Louisiana, on Tuesday, March 19, 1996 at 11:00 a.m. for the
following purposes:
         1.   Fixing the number of directors for the ensuing year;
         2.   Election of directors to serve for one year and until their
              successors are chosen and have qualified;
         3.   Transaction of such other business as may properly come before
              the meeting or any adjournments thereof.
         The close of  business on February 8, 1996 has been fixed as the record
date for  determining  shareholders  entitled  to  notice  of and to vote at the
meeting.

                                              By order of the Board of Directors

                                                          M. Cleland Powell, III
                                                             Secretary-Treasurer

New Orleans, Louisiana
February 16, 1996


<PAGE>



Avoca, Incorporated
P.O. Box 61260
New Orleans, Louisiana 70161


Proxy Statement

         The  enclosed  proxy is  solicited  by the Board of Directors of Avoca,
Incorporated ("the Company") for use at the Annual Meeting of Shareholders to be
held on March 19, 1996 and at any adjournments  thereof.  If properly and timely
completed  and  returned,  the proxy  will be voted in the  manner  you  specify
thereon.  If no manner is  specified,  the proxy will be voted for  management's
proposal to fix, at five,  the number of directors to be elected for the ensuing
year, and for election of the nominees for director hereinafter named.
         The proxy may be revoked by giving  written notice of revocation to the
Company's  secretary or by filing a properly  executed  proxy of later date with
the secretary at or before the meeting.
         The cost of soliciting proxies will be borne by the Company.  Directors
and  officers of the Company may solicit  proxies by personal  interview,  mail,
telephone  and  other  means,  but  will  not  receive  additional  compensation
therefor.
         It is expected  that this proxy  statement and related  materials  will
first be mailed to shareholders on or about February 16, 1996.


Voting Securities

         Only  shareholders of record as of the close of business on February 8,
1996 are entitled to vote at the meeting.  At that time,  830,500  shares of the
Company's Common Stock (being the Company's only class of authorized stock) were
outstanding.  Each share is entitled to one vote.  A majority of votes  actually
cast (which excludes  abstentions  and broker  nonvotes) shall decide any matter
properly  coming before the meeting,  except that directors  shall be elected by
plurality  vote.  In the election of directors,  shareholders  have the right of
cumulative  voting,  i.e.,  the right to multiply  the number of shares that the
shareholders are entitled to vote by the number of directors to be elected,  and
to cast all such  votes for one  nominee  or  distribute  them among two or more
nominees.  The nominees  receiving the highest  number of votes will be elected.
The enclosed proxy gives proxy holders discretionary authority to cumulate votes
in the election of directors.

2     AVOCA, Incorporated

<PAGE>



         The  following  table  provides  information  as of  January  12,  1996
concerning each stockholder  known by the Company to be the beneficial owner (as
determined in accordance  with  applicable  rules of the Securities and Exchange
Commission) of more than 5% of its outstanding stock:

<TABLE>
<CAPTION>
Name and Address                     Shares Beneficially           Percent of
of Beneficial Owner                        Owned                      Class
- --------------------------------------------------------------------------------
<S>                                         <C>                       <C>
Whitney National Bank
228 St. Charles Avenue
New Orleans, Louisiana 70130               268,000                    32.27%

Hellenic, Inc.
800 David Drive
Morgan City, Louisiana 70380                75,000                     9.03%

Sandy Run Farm L.L.C.
76036 Highway 1082
Covington, Louisiana 70433                  59,000 (1)                 7.10%

<FN>
  (1)  Sandy Run Farm L.L.C. is a limited liability company owned and controlled
  by the Estate of Mrs. Dorothy S. Milling and members of Mrs. Milling's family.
</FN>
</TABLE>


Number and Election of Directors

         The Company's  Charter provides for a Board of Directors  consisting of
such number of persons,  not less than five or more than fifteen, as is fixed by
the  shareholders  prior to each  election of  directors.  The  Company's  Board
consisted  of five persons for many years.  Although the Board was  increased to
six  persons in 1990,  the  number  was  reduced to five by the death of John J.
Zollinger, Jr. on May 19, 1995. The vacancy created by Mr. Zollinger's death has
not been filled and management proposes to leave at five the number of directors
to be elected for the ensuing year. Unless you specify otherwise,  proxy holders
will  vote  for  this  proposal  and for  election  of the  management  nominees
hereinafter  named, who are to serve for one year and until their successors are
chosen and have  qualified.  All nominees are members of the  Company's  present
Board  and were  elected  at the last  annual  meeting.  Should  the  number  of
directors  be fixed at more  than  five or  should  any of the  nominees  become
unavailable for election,  which is not anticipated,  proxy holders may in their
discretion vote for other nominees recommended by the Board.


                                                       AVOCA, Incorporated     3

<PAGE>




The following table includes  information  furnished by the respective  nominees
with  regard to their  principal  occupations  for the last five years and their
beneficial  ownership (as determined in accordance with applicable  rules of the
Securities  and Exchange  Commission) of the Company's  outstanding  stock as of
January 12, 1996.

<TABLE>
<CAPTION>
Name, Age, Position with                                Shares           Percent
Company and Principal                  Director      Beneficially           of
Occupation                              Since           Owned             Owned
- --------------------------------------------------------------------------------
<S>                                       <C>            <C>                 <C>
Richard W. Fox, 40;
Manager, Sandy Run Farm L.L.C.
(land management, farming and
investments); formerly Vice
President, FirstNBC (Trust
Investment Department)                    1995            None               ---

Edward B. Grimball, 51;
Director and President of the
Company; since September, 1990,
Chief Financial Officer and Vice
President (Executive Vice
President since October, 1991),
Whitney National Bank;                    1993            None               ---

Peter V. Guarisco, 68; President,
Hellenic, Inc. (real estate, oil and
gas, investments, construction);
director, Sterling Sugars, Inc.           1995           2,000(1)           .24%

Guy C. Lyman,  Jr., 63;  Director of
the  Company;  Attorney,  Milling,
Benson, Woodward, Hillyer, Pierson
& Miller, L.L.P.                          1993            None               ---

M. Cleland Powell, III, 47;
Director and Secretary-Treasurer
of the Company; Senior Vice
President, Whitney National Bank          1986            None               ---

All directors and officers as a
group                                      ---           2,000              .24%

<FN>
(1)  Excludes  75,000  shares owned  by Hellenic, Inc., of which Mr. Guarisco is
     president,  a director and  shareholder.  Mr. Guarisco disclaims beneficial
     ownership of such shares.
</FN>
</TABLE>

4     AVOCA, Incorporated

<PAGE>



Information Concerning Management

Executive Compensation
     Except for quarterly fees of $250 per director,  all officers and directors
of the Company serve without remuneration.

Certain Relationships
     Messrs. Grimball and Powell represent the stockholder's interest of Whitney
National Bank, which owns 32.27% of the Company's outstanding stock.
     Mr. Guarisco represents the stockholder's interest of Hellenic, Inc., which
owns 9.03% of the Company's outstanding stock.
     Mr. Fox  represents  the  stockholder's  interest of Sandy Run Farm L.L.C.,
which owns 7.10% of the Company's outstanding stock.
     Mr. Lyman's  professional  law  corporation is a partner of the law firm of
Milling,  Benson,  Woodward,  Hillyer,  Pierson & Miller,  L.L.P., which acts as
legal  counsel for the Company and,  together  with other law firms,  represents
Whitney National Bank and its parent, Whitney Holding Corporation,  on a regular
basis.

Other Information
     The Company has no standing audit,  nominating or compensation  committees,
or committees performing similar functions.
     In addition to actions taken by unanimous  written consent,  the Board held
five meetings during the year.  Each director  attended all of the meetings held
during the period he served,  except that Messrs.  Guarisco and  Zollinger  each
were absent from one meeting.

Accountants

     It is  anticipated  that Ernst & Young LLP, which has audited the Company's
financial  statements  since  1950,  will be asked  to  serve  as the  Company's
independent  public  accountants for 1996. A representative of Ernst & Young LLP
is expected to be present at the Annual  Meeting and to be  available to respond
to appropriate questions.  He will have an opportunity to make a statement if he
desires to do so.

Shareholder Proposals

     In order to be considered  for  inclusion in the proxy  statement and proxy
relating to the 1997 Annual Meeting of  Shareholders,  proposals of shareholders
must be  received  at the  Company's  principal  executive  office no later than
October 21, 1996.

                                                       AVOCA, Incorporated     5

<PAGE>



Other Matters

     The  matters  to be acted on at the  Annual  Meeting  are set  forth in the
accompanying Notice. The Board knows of no other business to be presented at the
meeting,  but if other  matters  requiring a vote are properly  presented at the
meeting or any  adjournments  thereof,  proxy  holders will vote or abstain from
voting thereon in accordance with their best judgment.

                                              By order of the Board of Directors

                                                          M. Cleland Powell, III
                                                             Secretary-Treasurer

6     AVOCA, Incorporated

<PAGE>


- --------------------------------------------------------------------------------


When  properly  executed  and  returned,  this proxy will be voted in the manner
specified  thereon.  If no manner  is  specified,  the  proxy  will be voted for
proposals 1 and 2.
P                                                                              P
                             DATE __________________________________, 1996.


R                             ----------------------------------------------   R
                                        SIGNATURE OF SHAREHOLDER

                             NOTE: Please sign as your  name appears hereon.
O                            If shares are held by joint owners, both should   O
                             sign.   When   signing  as    attorney-in-fact,
                             executor,  administrator,  trustee or guardian,
                             please  give  your  full  title  as  such. If a
X                            corporation, please sign in full corporate name   X
                             by authorized officer. If a partnership, please
                             sign  in  full  partnership  name by authorized
                             person.
Y                                                (Continued on reverse side)   Y


   PLEASE MARK, SIGN, DATE AND RETURN YOUR PROXY IN THE ACCOMPANYING ENVELOPE
           WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.


<PAGE>



- --------------------------------------------------------------------------------
    AVOCA, INCORPORATED                  SOLICITED BY THE BOARD OF DIRECTORS
P                                                                              P
         The  undersigned  hereby appoints Edward B. Grimball and M. Cleland
    Powell, III,  and each of them, proxies with full power of substitution,
    to represent  and  to  vote  all  shares  of  Common  Stock  of   Avoca,
    Incorporated  which  the  undersigned  is entitled to vote at the Annual   
    Meeting  of  Stockholders  of  said  corporation  to be held on Tuesday,   
R   March 19, 1996  and  at  any  adjournments  thereof  (1)  as hereinafter   R
    specified  upon  the proposals listed below and (2) in their  discretion
    upon  such  other  business  as may  properly  come  before the meeting.   
                                                                               
  A VOTE FOR THE FOLLOWING PROPOSALS IS RECOMMENDED BY THE BOARD OF DIRECTORS  

O   1.Proposal to fix, at five, the number of directors for the ensuing year.  O
      For       Against        Abstain 
         -----         -----           -----                                   
                                                                              
    2.Election of Directors.
      For all or any of the nominees listed        Withhold authority to vote   
X     below (except as indicated to the            for all or any of the       X
      contrary below)                              nominees listed below
                     -----                                              ----- 

      Richard W. Fox, Edward B. Grimball, Peter V. Garisco, Guy C. Lyman, Jr.,
      M. Cleland Powell, III

      (INSTRUCTION:  To withhold authority to vote for any individual nominee,
Y              write that nominee's name in the space provided below.)         Y
                                                                               
- --------------------------------------------------------------------------------
All as set forth in the Notice and Proxy  Statement for the meeting,  receipt of
which is hereby acknowledged.
                        TO BE SIGNED ON REVERSE SIDE


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