AVOCA INC
DEF 14A, 1997-02-18
OIL ROYALTY TRADERS
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934


Filed by the Registrant   X
                       ------- 
Filed by a Party other than the Registrant
                                          ------


Check the appropriate box:

   Preliminary Proxy Statement
- ---
   Confidential, for Use of the Commission Only
   (as permitted by Rule 14a-6(e)(2))
- ---
 X Definitive Proxy Statement
- ---
   Definitive Additional Materials
- ---
   Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12
- ---


                               Avoca, Incorporated
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

 X No fee required.
- ---
   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
- ---

    1)   Title of each class of securities to which transaction applies:

            Not Applicable
         -----------------------------------------------------------------------
    2)   Aggregate number of securities to which transaction applies:

            Not Applicable
         -----------------------------------------------------------------------

    3)   Per unit  price or  other  underlying  value  of  transaction  computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on   which the
         filing fee is caluclated and state how it was determined):

            Not Applicable
         -----------------------------------------------------------------------

    4)   Proposed maximum aggregate value of transaction:

            Not Applicable
         -----------------------------------------------------------------------

    5)   Total fee paid:

            Not Applicable
         -----------------------------------------------------------------------

   Fee paid previously with preliminary materials.
- ---

   Check box if any part of the fee is offset as  provided  by  Exchange  Act
   Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
   paid  previously.  Identify the previous filing by registration  statement
   number, or the Form or Schedule and the date of its filing.
- ---

      1) Amount Previously Paid:   Not Applicable
                                ------------------------------------------------
      2) Form Schedule or Registration Statement No.:   Not Applicable
                                                     ---------------------------
      3) Filing Party:   Not Applicable
                      ----------------------------------------------------------
      4) Date Filed:   Not Applicable
                    ------------------------------------------------------------





<PAGE>

[AVOCA LETTERHEAD]




Notice of Annual Meeting of Shareholders

To the Shareholders:

         The Annual Meeting of Shareholders of Avoca,  Incorporated will be held
on the second floor of the Main Office of Whitney National Bank, 228 St. Charles
Avenue, New Orleans, Louisiana, on Tuesday, March 18, 1997 at 11:00 a.m. for the
following purposes:
         1.   Fixing the number of directors for the ensuing year;
         2.   Election of directors to serve for one year and until their
              successors are chosen and have qualified;
         3.   Transaction of such other business as may properly come before
              the meeting or any adjournments thereof.
         The close of  business on February 7, 1997 has been fixed as the record
date for  determining  shareholders  entitled  to  notice  of and to vote at the
meeting.

                                              By order of the Board of Directors

                                                          M. Cleland Powell, III
                                                             Secretary-Treasurer

New Orleans, Louisiana
February 18, 1997


<PAGE>



Avoca, Incorporated
P.O. Box 61260
New Orleans, Louisiana 70161


Proxy Statement

         The  enclosed  proxy is  solicited  by the Board of Directors of Avoca,
Incorporated ("the Company") for use at the Annual Meeting of Shareholders to be
held on March 18, 1997 and at any adjournments  thereof.  If properly and timely
completed  and  returned,  the proxy  will be voted in the  manner  you  specify
thereon.  If no manner is  specified,  the proxy will be voted for  management's
proposal to fix, at five,  the number of directors to be elected for the ensuing
year, and for election of the nominees for director hereinafter named.
         The proxy may be revoked by giving  written notice of revocation to the
Company's  secretary or by filing a properly  executed  proxy of later date with
the secretary at or before the meeting.
         The cost of soliciting proxies will be borne by the Company.  Directors
and  officers of the Company may solicit  proxies by personal  interview,  mail,
telephone  and  other  means,  but  will  not  receive  additional  compensation
therefor.
         It is expected  that this proxy  statement and related  materials  will
first be mailed to shareholders on or about February 18, 1997.


Voting Securities

         Only  shareholders of record as of the close of business on February 7,
1997 are entitled to vote at the meeting.  At that time,  830,500  shares of the
Company's Common Stock (being the Company's only class of authorized stock) were
outstanding.  Each share is entitled to one vote.  A majority of votes  actually
cast (which excludes  abstentions  and broker  nonvotes) shall decide any matter
properly  coming before the meeting,  except that directors  shall be elected by
plurality  vote.  In the election of directors,  shareholders  have the right of
cumulative  voting,  i.e.,  the right to multiply  the number of shares that the
shareholders are entitled to vote by the number of directors to be elected,  and
to cast all such  votes for one  nominee  or  distribute  them among two or more
nominees.  The nominees  receiving the highest  number of votes will be elected.
The enclosed proxy gives proxy holders discretionary authority to cumulate votes
in the election of directors.

2     AVOCA, Incorporated

<PAGE>



         The  following  table  provides  information  as of  January  10,  1997
concerning each stockholder  known by the Company to be the beneficial owner (as
determined in accordance  with  applicable  rules of the Securities and Exchange
Commission) of more than 5% of its outstanding stock:

Name and Address                           Shares Beneficially        Percent of
of Beneficial Owner                              Owned                   Class

Whitney National Bank
228 St. Charles Avenue
New Orleans, Louisiana 70130                    268,000                 32.27%

Hellenic, Inc.
800 David Drive
Morgan City, Louisiana 70380                     75,000                  9.03%

Sandy Run Farm L.L.C.
76036 Highway 1082
Covington, Louisiana 70433                       59,000 (1)              7.10%

     (1) Sandy Run Farm L.L.C. is a limited liability company owned and
     controlled by the Estate of Mrs. Dorothy S. Milling and members of Mrs.
     Milling's family.


Number and Election of Directors

         The Company's  Charter provides for a Board of Directors  consisting of
such number of persons,  not less than five or more than fifteen, as is fixed by
the  shareholders  prior to each election of directors.  The Company's Board has
consisted of five persons for many years,  and management  again proposes to fix
at five the number of directors to be elected for the ensuing  year.  Unless you
specify otherwise, proxy holders will vote for this proposal and for election of
the management  nominees  hereinafter  named,  who are to serve for one year and
until their  successors are chosen and have qualified.  All nominees are members
of the  Company's  present  Board and were  elected at the last annual  meeting.
Should the number of  directors  be fixed at more than five or should any of the
nominees  become  unavailable  for  election,  which is not  anticipated,  proxy
holders  may in their  discretion  vote for other  nominees  recommended  by the
Board.



                                                       AVOCA, Incorporated     3

<PAGE>



The following table includes  information  furnished by the respective  nominees
with  regard to their  principal  occupations  for the last five years and their
beneficial  ownership (as determined in accordance with applicable  rules of the
Securities  and Exchange  Commission) of the Company's  outstanding  stock as of
January 10, 1997.
<TABLE>
<CAPTION>

Name, Age, Position with                                                                               Shares            Percent
Company and Principal                                                                Director       Beneficially            of
Occupation                                                                            Since            Owned              Class
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                   <C>              <C>                 <C>
Richard W. Fox, 41; Director of the Company;  investor;  formerly manager, Sandy
Run Farm L.L.C. (land management,  farming and investments);  prior thereto Vice
President, FirstNBC (Trust Investment Department)                                     1995              None               ---

Edward B. Grimball, 52; Director and President of the  Company;  Chief Financial
Officer and Executive Vice President, Whitney National Bank                           1993              None               ---

Peter V. Guarisco, 69; Director  of  the Company; Chairman, Hellenic, Inc. (real
estate, oil and gas, investments, construction); director, Sterling Sugars, Inc.      1995             2,000(1)            .24%

Guy C. Lyman,  Jr., 64;  Director of the  Company;  Attorney,  Milling,  Benson,
Woodward, Hillyer, Pierson & Miller, L.L.P.                                           1993              None               ---

M. Cleland Powell, III, 48; Director  and  Secretary-Treasurer  of  the Company;
Senior Vice President, Whitney National Bank                                          1986              None               ---

All directors and officers as a group                                                  ---             2,000               .24%

(1)  Excludes 75,000 shares owned by Hellenic, Inc., of which Mr. Guarisco is
     chairman, a director and shareholder.  Mr. Guarisco disclaims beneficial
     ownership of such shares.

</TABLE>

4     AVOCA, Incorporated

<PAGE>



Information Concerning Management

Executive Compensation
     Except for quarterly fees of $250 per director,  all officers and directors
of the Company serve without remuneration.

Certain Relationships
     Messrs. Grimball and Powell are senior officers of Whitney National
Bank, which owns 32.27% of the Company's outstanding stock.
     Mr. Guarisco is chairman, a director and a shareholder of Hellenic, Inc.,
which owns 9.03% of the Company's outstanding stock.
     Mr. Lyman's professional law corporation is of counsel with the law firm of
Milling,  Benson,  Woodward,  Hillyer,  Pierson & Miller,  L.L.P., which acts as
legal  counsel for the Company and,  together  with other law firms,  represents
Whitney National Bank and its parent, Whitney Holding Corporation,  on a regular
basis.

Other Information
     The Company has no standing audit,  nominating or compensation  committees,
or committees performing similar functions.
     The Board held four meetings  during the year.  Each  director  attended at
least 75 percent of the meetings,  except that Mr.  Guarisco was absent from two
meetings.

Accountants

     It is  anticipated  that Ernst & Young LLP, which has audited the Company's
financial  statements  since  1950,  will be asked  to  serve  as the  Company's
independent  public  accountants for 1997. A representative of Ernst & Young LLP
is expected to be present at the Annual  Meeting and to be  available to respond
to appropriate questions.  He will have an opportunity to make a statement if he
desires to do so.

Shareholder Proposals

     In order to be considered  for  inclusion in the proxy  statement and proxy
relating to the 1998 Annual Meeting of  Shareholders,  proposals of shareholders
must be  received  at the  Company's  principal  executive  office no later than
October 20, 1997.

                                                       AVOCA, Incorporated     5

<PAGE>



Other Matters

     The  matters  to be acted on at the  Annual  Meeting  are set  forth in the
accompanying Notice. The Board knows of no other business to be presented at the
meeting,  but if other  matters  requiring a vote are properly  presented at the
meeting or any  adjournments  thereof,  proxy  holders will vote or abstain from
voting thereon in accordance with their best judgment.

                                              By order of the Board of Directors

                                                          M. Cleland Powell, III
                                                             Secretary-Treasurer

6     AVOCA, Incorporated

<PAGE>
[AVOCA LETTERHEAD]


February 18, 1997



Dear Shareholder:

You are cordially  invited to attend the Annual  Meeting of  Shareholders  which
will be held on the second  floor of the Main Office of Whitney  National  Bank,
228 St. Charles Avenue,  New Orleans,  Louisiana 70130 at 11:00 a.m. on Tuesday,
March 18, 1997.  Enclosed you will find the formal Notice of Annual  Meeting and
Proxy Statement.

Your vote is important.  Whether or not you expect to attend the meeting, please
mark,  date,  sign and promptly  return the attached  proxy in the  accompanying
envelope,  which requires no postage if mailed in the United States. You may, of
course, later revoke your proxy and vote in person.



                                                     /s/ Edward B. Grimball

                                                     Edward B. Grimball
                                                     President



- --------------------------------------------------------------------------------


When  properly  executed  and  returned,  this proxy will be voted in the manner
specified  thereon.  If no manner  is  specified,  the  proxy  will be voted for
proposals 1 and 2.
                               DATE                                    , 1997.
                                   ------------------------------------
                                                                               P

                                ----------------------------------------------
                                           SIGNATURE OF SHAREHOLDER
                                                                               R
                                NOTE:Please sign  as your name appears hereon.
                                If shares  are  held  by  joint owners,   both
                                should sign. When signing as attorney-in-fact,
                                executor, administrator,  trustee or guardian, O
                                please  give  your  full title  as such.  If a
                                corporation,  please  sign  in full  corporate
                                name by authorized  officer. If a partnership,
                                please  sign  in  full  partnership   name  by X
                                authorized person.

                                                   (Continued on reverse side)
                                                                               Y

     PLEASE MARK, SIGN, DATE AND RETURN YOUR PROXY IN THE ACCOMPANYING
     ENVELOPE WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.


<PAGE>



- --------------------------------------------------------------------------------


  AVOCA, INCORPORATED                   SOLICITED BY THE BOARD OF DIRECTORS
       The undersigned hereby appoints Edward B. Grimball and M. Cleland
  Powell, III, and each of them, proxies with full power of substitution, to
  represent and to vote all shares of Common  Stock of Avoca, Incorporated     P
  which the undersigned is entitled to vote at the Annual Meeting of 
  Stockholders of said corporation to be held on Tuesday,  March 18, 1997 and
  at any adjournments thereof (1) as hereinafter specified upon the proposals
  listed below and (2)in their discretion upon such other business as may      
  properly  come  before the meeting.
                                                                               R
   A VOTE FOR THE FOLLOWING PROPOSALS IS RECOMMENDED BY THE BOARD OF DIRECTORS

  1.   Proposal to fix, at five, the number of directors for the ensuing year.

             For       Against         Abstain 
                -----         -----            -----                           O
                                                                               
  2.   Election of Directors.                  
         For all or any of the nominees       Withhold authority to vote for all
         listed below (except as              or any of the nominees listed
         indicated to the contrary            below
         below)                                    -----
               -----
                                                                               X
          Richard W. Fox, Edward B. Grimball, Peter V. Guarisco,
          Guy C. Lyman, Jr., M. Cleland Powell, III

    (INSTRUCTION:  To withhold authority to vote for any individual nominee,
               write that nominee's name in the space provided below.)
                                                                               Y
- --------------------------------------------------------------------------------

All as set forth in the Notice and Proxy  Statement for the meeting,  receipt of
which is hereby acknowledged.

                          TO BE SIGNED ON REVERSE SIDE




<PAGE>
[MILLING, BENSON, WOODWARD, HILLYER, PIERSON & MILLER, L.L.P. LETTERHEAD]



                                February 18, 1997


FEDERAL EXPRESS
- ---------------

Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

Attention:  Filing Desk

         Re:      Avoca, Incorporated
                  (Commission File No. 0-9219)
                  ----------------------------

Gentlemen:

         On behalf of Avoca,  Incorporated  (the  "Registrant")  and pursuant to
Rule 14a-6(b) under the Securities Exchange Act of 1934, as amended (the "Act"),
we are  transmitting  herewith,  in  definitive  form,  the  Registrant's  proxy
statement (including related notice of annual meeting,  form of proxy and letter
to shareholders) for the Registrant's 1997 annual meeting of shareholders. These
proxy  materials,   together  with  the  Registrant's   1996  Annual  Report  to
Shareholders, are first being mailed to security holders later today.

         Under  separate  cover,  pursuant to Rule  14a-3(c)  under the Act, the
Registrant is submitting,  solely for the information of the  Commission,  seven
copies of the Registrant's 1996 Annual Report to Shareholders.

         If you have any  questions,  please do not  hesitate  to call me at the
number written above.

                                                     Very truly yours,

                                                     /s/ Patrick J. Butler, Jr.

                                                     Patrick J.Butler, Jr.
PJB,JR./kf130622
Enclosures

cc:  Mr. Paul Hogan, III
     Mr. Guy C. Lyman, Jr.




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