AVOCA INC
DEF 14A, 1998-02-23
OIL ROYALTY TRADERS
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    [MILLING, BENSON, WOODWARD, HILLYER, PIERSON & MILLER, L.L.P. LETTERHEAD]


                                February 23, 1998


VIA EDGAR
- ---------

Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

Attention:  Filing Desk

         Re:      Avoca, Incorporated
                  (Commission File No. 0-9219)
                  ----------------------------

Gentlemen:

         On behalf of Avoca,  Incorporated  (the  "Registrant")  and pursuant to
Rule 14a-6(b) under the Securities Exchange Act of 1934, as amended (the "Act"),
we are  transmitting  herewith,  in  definitive  form,  the  Registrant's  proxy
statement (including related notice of annual meeting,  form of proxy and letter
to shareholders) for the Registrant's 1998 annual meeting of shareholders. These
proxy  materials,   together  with  the  Registrant's   1997  Annual  Report  to
Shareholders,  were first  mailed to security  holders on or about  February 18,
1998.

         Under  separate  cover,  pursuant to Rule  14a-3(c)  under the Act, the
Registrant is submitting,  solely for the information of the  Commission,  seven
copies of the Registrant's 1997 Annual Report to Shareholders.

         If you have any  questions,  please do not  hesitate  to call me at the
number written above.

                                                     Very truly yours,

                                                     /s/ Patrick J. Butler, Jr.

                                                     Patrick J. Butler, Jr.
PJB,JR./kf159465
Enclosures

cc:  Mr. Paul Hogan, III
     Guy C. Lyman, Jr.


<PAGE>



                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934


Filed by the Registrant  X
                       -----
Filed by a Party other than the Registranto
                                           -----


Check the appropriate box:

   Preliminary Proxy Statement
- ---
   Confidential, for Use of the Commission Only (as permitted by Rule
   14a-6(e)(2))
- ---
 X Definitive Proxy Statement
- ---
   Definitive Additional Materials
- ---
   Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12
- ---

                               Avoca, Incorporated
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

 X No fee required.
- ---
   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
- ---

    1) Title of each class of securities to which transaction applies:

            Not Applicable
       -------------------------------------------------------------------------

    2) Aggregate number of securities to which transaction applies:

            Not Applicable
       -------------------------------------------------------------------------

    3) Per  unit  price   or other  underlying  value  of  transaction  computed
       pursuant  to  Exchange  Act  Rule 0-11 (Set forth the amount on which the
       filing fee is calculated and state how it was determined):

            Not Applicable
       -------------------------------------------------------------------------

    4) Proposed maximum aggregate value of transaction:

            Not Applicable
       -------------------------------------------------------------------------

    5) Total fee paid:

            Not Applicable
       -------------------------------------------------------------------------
 

      Fee paid previously with preliminary materials.
- ---

      Check box if any part of the fee is offset as  provided  by  Exchange  Act
      Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.
- ---

      1) Amount Previously Paid:   Not Applicable
                                ------------------------------------------------

      2) Form Schedule or Registration Statement No.:   Not Applicable
                                                     ---------------------------
      3) Filing Party:   Not Applicable
                      ----------------------------------------------------------

      4) Date Filed:   Not Applicable
                    ------------------------------------------------------------
             


<PAGE>

[AVOCA LETTERHEAD]




Notice of Annual Meeting of Shareholders

To the Shareholders:

         The Annual Meeting of Shareholders of Avoca,  Incorporated will be held
on the second floor of the Main Office of Whitney National Bank, 228 St. Charles
Avenue, New Orleans, Louisiana, on Tuesday, March 17, 1998 at 11:00 a.m. for the
following purposes:
         1.   Fixing the number of directors for the ensuing year;
         2.   Election of directors to serve for one year and until their
              successors are chosen and have qualified;
         3.   Transaction of such other business as may properly come before the
              meeting or any adjournment or postponement thereof.
         The close of  business on February 6, 1998 has been fixed as the record
date for  determining  shareholders  entitled  to  notice  of and to vote at the
meeting.

                                              By order of the Board of Directors

                                                          M. Cleland Powell, III
                                                             Secretary-Treasurer

New Orleans, Louisiana
February 18, 1998


<PAGE>



Avoca, Incorporated
P.O. Box 61260
New Orleans, Louisiana 70161


Proxy Statement

         The  enclosed  proxy is  solicited  by the Board of Directors of Avoca,
Incorporated ("the Company") for use at the Annual Meeting of Shareholders to be
held on March  17,  1998 and at any  adjournment  or  postponement  thereof.  If
properly  and  timely  completed  and  returned,  the proxy will be voted in the
manner you specify thereon.  If no manner is specified,  the proxy will be voted
for management's proposal to fix, at five, the number of directors to be elected
for the ensuing year, and for election of the nominees for director  hereinafter
named.
         The proxy may be revoked by giving  written notice of revocation to the
Company's  secretary or by filing a properly  executed  proxy of later date with
the secretary at or before the meeting.
         The cost of soliciting proxies will be borne by the Company.  Directors
and  officers of the Company may solicit  proxies by personal  interview,  mail,
telephone  and  other  means,  but  will  not  receive  additional  compensation
therefor.
         It is expected  that this proxy  statement and related  materials  will
first be mailed to shareholders on or about February 18, 1998.


Voting Securities

         Only  shareholders of record as of the close of business on February 6,
1998 are entitled to vote at the meeting.  At that time,  830,500  shares of the
Company's Common Stock (being the Company's only class of authorized stock) were
outstanding.  Each share is entitled to one vote.  A majority of votes  actually
cast (which excludes  abstentions  and broker  nonvotes) shall decide any matter
properly  coming before the meeting,  except that directors  shall be elected by
plurality  vote.  In the election of directors,  shareholders  have the right of
cumulative  voting,  i.e.,  the right to multiply  the number of shares that the
shareholders are entitled to vote by the number of directors to be elected,  and
to cast all such  votes for one  nominee  or  distribute  them among two or more
nominees.  The nominees  receiving the highest  number of votes will be elected.
The enclosed proxy gives proxy holders discretionary authority to cumulate votes
in the election of directors.

2     AVOCA, Incorporated

<PAGE>



         The  following  table  provides  information  as of  January  12,  1998
concerning each stockholder  known by the Company to be the beneficial owner (as
determined in accordance  with  applicable  rules of the Securities and Exchange
Commission) of more than 5% of its outstanding stock:

Name and Address                 Shares Beneficially                  Percent of
of Beneficial Owner                    Owned                             Class
- --------------------------------------------------------------------------------

Whitney National Bank
228 St. Charles Avenue
New Orleans, Louisiana 70130          268,000                            32.27%

Hellenic, Inc.
800 David Drive
Morgan City, Louisiana 70380           72,875                             8.77%

Sandy Run Farm L.L.C.
76036 Highway 1082
Covington, Louisiana 70433             59,000 (1)                         7.10%

     (1) Sandy  Run  Farm  L.L.C.  is  a  limited  liability  company  owned and
     controlled  by  the Estate  of  Mrs. Dorothy S. Milling and members of Mrs.
     Milling's family.


Number and Election of Directors

         The Company's  Charter provides for a Board of Directors  consisting of
such number of persons,  not less than five or more than fifteen, as is fixed by
the  shareholders  prior to each election of directors.  The Company's Board has
consisted of five persons for many years,  and management  again proposes to fix
at five the number of directors to be elected for the ensuing  year.  Unless you
specify otherwise, proxy holders will vote for this proposal and for election of
the management  nominees  hereinafter  named,  who are to serve for one year and
until their  successors are chosen and have qualified.  All nominees are members
of the  Company's  present  Board and were  elected at the last annual  meeting.
Should the number of  directors  be fixed at more than five or should any of the
nominees  become  unavailable  for  election,  which is not  anticipated,  proxy
holders  may in their  discretion  vote for other  nominees  recommended  by the
Board.


                                                       AVOCA, Incorporated     3

<PAGE>



The following table includes  information  furnished by the respective  nominees
with  regard to their  principal  occupations  for the last five years and their
beneficial  ownership (as determined in accordance with applicable  rules of the
Securities  and Exchange  Commission) of the Company's  outstanding  stock as of
January 12, 1998.

Name, Age, Position with                           Shares           Percent
Company and Principal                 Director   Beneficially           of
Occupation                             Since        Owned             Class
- --------------------------------------------------------------------------------
Richard W. Fox, 42; Director
of the Company;  investor;
formerly manager, Sandy
Run Farm L.L.C. (land
management,  farming and
investments);  prior
thereto Vice President,
FirstNBC (Trust Investment
Department)                            1995        None               ---

Edward B. Grimball, 53; Director
and President of the Company;
Chief Financial Officer and
Executive Vice President,
Whitney National Bank                  1993        None               ---

Peter V. Guarisco, 70; Director of
the Company; Chairman,
Hellenic, Inc. (real estate, oil and
gas, investments, construction);
director, Sterling Sugars, Inc.        1995       2,000(1)           .24%

Guy C. Lyman,  Jr., 65;  Director
of the  Company;  Attorney,  Milling,
Benson, Woodward, Hillyer, Pierson
& Miller, L.L.P.                       1993        None               ---

M. Cleland Powell, III, 49;
Director and Secretary-Treasurer
of the Company; Senior Vice
President, Whitney National Bank       1986        None               ---

All directors and officers as a
group                                   ---       2,000              .24%

(1)  Excludes  72,875 shares owned by Hellenic,  Inc., of which Mr.  Guarisco is
     chairman,  a director and shareholder.  Mr. Guarisco  disclaims  beneficial
     ownership of such shares.

4     AVOCA, Incorporated

<PAGE>



Information Concerning Management

Executive Compensation
     Except for quarterly fees of $250 per director,  all officers and directors
of the Company serve without remuneration.

Certain Relationships
     Messrs. Grimball and Powell are senior officers of  Whitney  National Bank,
which owns 32.27% of the Company's outstanding stock.
     Mr. Guarisco  is  chairman, a director and a shareholder of Hellenic, Inc.,
which owns 8.77% of the Company's outstanding stock.
     Mr. Lyman's professional law corporation is of counsel with the law firm of
Milling,  Benson,  Woodward,  Hillyer,  Pierson & Miller,  L.L.P., which acts as
legal  counsel for the Company and,  together  with other law firms,  represents
Whitney National Bank and its parent, Whitney Holding Corporation,  on a regular
basis.

Other Information
     The Company has no standing audit,  nominating or compensation  committees,
or committees performing similar functions.
     The Board held four meetings  during the year.  Each  director  attended at
least 75 percent of the meetings,  except that Mr.  Guarisco was absent from two
meetings.

Accountants

     It is  anticipated  that Ernst & Young LLP, which has audited the Company's
financial  statements  since  1950,  will be asked  to  serve  as the  Company's
independent  public  accountants for 1998. A representative of Ernst & Young LLP
is expected to be present at the Annual  Meeting and to be  available to respond
to appropriate questions.  He will have an opportunity to make a statement if he
desires to do so.

Shareholder Proposals

     In order to be considered  for  inclusion in the proxy  statement and proxy
relating to the 1999 Annual Meeting of  Shareholders,  proposals of shareholders
must be  received  at the  Company's  principal  executive  office no later than
October 20, 1998.

                                                       AVOCA, Incorporated     5

<PAGE>



Other Matters

     The  matters  to be acted on at the  Annual  Meeting  are set  forth in the
accompanying Notice. The Board knows of no other business to be presented at the
meeting,  but if other  matters  requiring a vote are properly  presented at the
meeting or any adjournment or postponement  thereof,  proxy holders will vote or
abstain from voting thereon in accordance with their best judgment.

                                              By order of the Board of Directors

                                                          M. Cleland Powell, III
                                                             Secretary-Treasurer

6     AVOCA, Incorporated

<PAGE>



AVOCA, Incorporated
  P.O. Box 61260
New Orleans, LA 70161


February 18, 1998

Dear Shareholder:

You are cordially  invited to attend the Annual  Meeting of  Shareholders  which
will be held on the second  floor of the Main Office of Whitney  National  Bank,
228 St. Charles Avenue,  New Orleans,  Louisiana 70130 at 11:00 a.m. on Tuesday,
March 17, 1998.  Enclosed you will find the formal Notice of Annual  Meeting and
Proxy Statement.

Your vote is important.  Whether or not you expect to attend the meeting, please
mark,  date,  sign and promptly  return the attached  proxy in the  accompanying
envelope,  which requires no postage if mailed in the United States. You may, of
course, later revoke your proxy and vote in person.


                                                     /s/ Edward B. Grimball

                                                     Edward B. Grimball
                                                     President

                             Detach Proxy Card Here
- --------------------------------------------------------------------------------


A VOTE FOR THE FOLLOWING PROPOSALS IS RECOMMENDED BY THE BOARD OF DIRECTORS

1.   Proposal to fix, at five, the number of directors for the ensuing year.
           FOR          AGAINST          ABSTAIN     
      -----        -----            -----

2.   Election of Directors. FOR all nominees   WITHHOLD            *EXCEPTIONS
                            listed below       AUTHORITY
                                               to vote
                                               for all nominees
                                               listed below.                   
                                         ---                ---            ---

     Nominees:   Richard  W.  Fox, Edward B. Grimball, Peter V. Guarisco, Guy C.
                 Lyman, Jr., M. Cleland Powell, III
     (INSTRUCTIONS:  To  withhold  authority to vote for any individual nominee,
     mark  the  "Exceptions"  box  and  write  that  nominee's name in the space
     provided below).
     *Exceptions
                ----------------------------------------------------------------

In their discretion,  the Proxies are authorized to vote upon such other matters
as may  properly  come before the  meeting or any  adjournment  or  postponement
thereof.
                                                    Change of Address and/
                                                    or Comments Mark Here     
                                                                          ---

                                   The signature on this Proxy should correspond
                                   exactly with stockholder's name as printed to
                                   the left. In  the  case  of   joint   owners,
                                   co-executors,     attorney-in-fact,        or
                                   co-trustees,    both   should  sign.  Persons
                                   signing   as   Attorney-in-fact,    Executor,
                                   Administrator,  Trustee  or  Guardian  should
                                   give their full title. If a corporation, sign
                                   in full corporate name by authorized officer.
                                   If   a   partnership,  please  sign  in  full
                                   partnership name by authorized person.


                                   Dated:                                , 199
                                         --------------------------------     --

  
                                   ---------------------------------------------
                                                    Signature


                                   ---------------------------------------------
                                                    Signature

                                   Votes MUST be indicated
                                   (x) in Black or Blue ink.
                                                            ---
     
Please Sign, Date and Return the Proxy Promptly Using the Enclosed Envelope.


<PAGE>


                               AVOCA, INCORPORATED

                          PROXY/VOTING INSTRUCTION CARD

This  proxy  is  solicited  on  behalf  of  the  Board  of  Directors  of Avoca,
                                  Incorporated

     The  undersigned  hereby appoints Edward B. Grimball and M. Cleland Powell,
and each of them, with full power of substitution in each,  proxies to represent
and to vote  all  shares  of  Common  Stock of  Avoca,  Incorporated  which  the
undersigned  may be entitled to vote at the Annual Meeting of Shareholders to be
held on March 17, 1998,  and at any  adjournment  or  postponement  thereof,  as
indicated on the reverse side.

     When properly executed and returned, this proxy will be voted in accordance
with such instructions as may be given on the reverse side of this proxy card by
the undersigned  shareholder.  If no instructions are given,  this proxy will be
voted FOR proposals 1 and 2.

                        (Continued, and to be signed and dated on reverse side.)


                                           AVOCA, INCORPORATED
                                              P.O. BOX 11164
                                         NEW YORK, N.Y. 10203-0164




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