AVOCA INC
DEF 14A, 1999-02-19
OIL ROYALTY TRADERS
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                  [MILLING BENSON WOODWARD L.L.P. LETTERHEAD]


                                February 18, 1999



VIA EDGAR
- ---------

Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

Attention:  Filing Desk

         Re:      Avoca, Incorporated
                  (Commission File No. 0-9219)
                  ----------------------------

Gentlemen:

         On behalf of Avoca,  Incorporated  (the  "Registrant")  and pursuant to
Rule 14a-6(b) under the Securities Exchange Act of 1934, as amended (the "Act"),
we are  transmitting  herewith,  in  definitive  form,  the  Registrant's  proxy
statement (including related notice of annual meeting,  form of proxy and letter
to shareholders) for the Registrant's 1999 annual meeting of shareholders. These
proxy  materials,   together  with  the  Registrant's   1998  Annual  Report  to
Shareholders,  were first  mailed to security  holders on or about  February 18,
1999.

         Under  separate  cover,  pursuant to Rule  14a-3(c)  under the Act, the
Registrant is submitting,  solely for the information of the  Commission,  seven
copies of the Registrant's 1998 Annual Report to Shareholders.

         If you have any  questions,  please do not  hesitate  to call me at the
number written above.

                                Very truly yours,

                                /s/ Guy C. Lyman, Jr.

                                Guy C. Lyman, Jr.


GCL,JR./kf 188964
Enclosures
cc:    Mr. Paul Hogan, III
       Guy C. Lyman, Jr.



<PAGE>


                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934


Filed by the Registrant  X
                       -----
Filed by a Party other than the Registrant
                                          -----


Check the appropriate box:

    Preliminary Proxy Statement
- ---
    Confidential, for Use of the Commission Only (as permitted by Rule
- --- 14a-6(e)(2))
 X  Definitive Proxy Statement
- ---
    Definitive Additional Materials
- ---
    Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12
- ---


                               Avoca, Incorporated
    ------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

    ------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


 Payment of Filing Fee (Check the appropriate box):


 X  No fee required.
- ---

    Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
- ---


    1) Title of each class of securities to which transaction applies:

            Not Applicable                                                     
       -------------------------------------------------------------------------

    2) Aggregate number of securities to which transaction applies:

            Not Applicable
       -------------------------------------------------------------------------

    3) Per unit    price  or other  underlying  value  of  transaction  computed
       pursuant   to  Exchange  Act Rule 0-11 (Set forth the amount on which the
       filing fee is calculated and state how it was determined):

            Not Applicable                                                   
        ------------------------------------------------------------------------

    4) Proposed maximum aggregate value of transaction:

            Not Applicable                                                
       -------------------------------------------------------------------------
     
    5) Total fee paid:

            Not Applicable                                                   
       -------------------------------------------------------------------------
 

      Fee paid previously with preliminary materials.
- ---
      Check box if any part of the fee is offset as  provided  by  Exchange  Act
- ---   Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

      1) Amount Previously Paid:   Not Applicable                            
                                ------------------------------------------------
      2) Form Schedule or Registration Statement No.:   Not Applicable
                                                     ---------------------------
      3) Filing Party:   Not Applicable              
                      ----------------------------------------------------------
      4) Date Filed:   Not Applicable                                       
                    ------------------------------------------------------------

<PAGE>

[AVOCA LOGO]




Notice of Annual Meeting of Shareholders

To the Shareholders:

         The Annual Meeting of Shareholders of Avoca,  Incorporated will be held
on the second floor of the Main Office of Whitney National Bank, 228 St. Charles
Avenue, New Orleans, Louisiana, on Tuesday, March 16, 1999 at 11:00 a.m. for the
following purposes:
         1.   Fixing the number of directors for the ensuing year;
         2.   Election of directors to serve for one year and until their
              successors are chosen and have qualified;
         3.   Transaction of such other business as may properly come before the
              meeting or any adjournment or postponement thereof.
         The close of  business on February 5, 1999 has been fixed as the record
date for  determining  shareholders  entitled  to  notice  of and to vote at the
meeting.

                                              By order of the Board of Directors

                                                          M. Cleland Powell, III
                                                             Secretary-Treasurer

New Orleans, Louisiana
February 18, 1999


<PAGE>



Avoca, Incorporated
228 St. Charles Avenue, Suite 838
New Orleans, Louisiana 70130


Proxy Statement

         The  enclosed  proxy is  solicited  by the Board of Directors of Avoca,
Incorporated ("the Company") for use at the Annual Meeting of Shareholders to be
held on March  16,  1999 and at any  adjournment  or  postponement  thereof.  If
properly  and  timely  completed  and  returned,  the proxy will be voted in the
manner you specify thereon.  If no manner is specified,  the proxy will be voted
for management's proposal to fix, at five, the number of directors to be elected
for the ensuing year, and for election of the nominees for director  hereinafter
named.
         The proxy may be revoked by giving  written notice of revocation to the
Company's  secretary or by filing a properly  executed  proxy of later date with
the secretary at or before the meeting.
         The cost of soliciting proxies will be borne by the Company.  Directors
and  officers of the Company may solicit  proxies by personal  interview,  mail,
telephone  and  other  means,  but  will  not  receive  additional  compensation
therefor.
         It is expected  that this proxy  statement and related  materials  will
first be mailed to shareholders on or about February 18, 1999.


Voting Securities

         Only  shareholders of record as of the close of business on February 5,
1999 are entitled to vote at the meeting.  At that time,  830,500  shares of the
Company's Common Stock (being the Company's only class of authorized stock) were
outstanding.  Each share is entitled to one vote.  A majority of votes  actually
cast (which excludes  abstentions  and broker  nonvotes) shall decide any matter
properly  coming before the meeting,  except that directors  shall be elected by
plurality  vote.  In the election of directors,  shareholders  have the right of
cumulative  voting,  i.e.,  the right to multiply  the number of shares that the
shareholders are entitled to vote by the number of directors to be elected,  and
to cast all such  votes for one  nominee  or  distribute  them among two or more
nominees.  The nominees  receiving the highest  number of votes will be elected.
The enclosed proxy gives proxy holders discretionary authority to cumulate votes
in the election of directors.

2     AVOCA, Incorporated

<PAGE>



         The  following  table  provides  information  as of  January  15,  1999
concerning each stockholder  known by the Company to be the beneficial owner (as
determined in accordance  with  applicable  rules of the Securities and Exchange
Commission) of more than 5% of its outstanding stock:

Name and Address                      Shares Beneficially            Percent of
of Beneficial Owner                         Owned                       Class  
- --------------------------------------------------------------------------------

Whitney National Bank
228 St. Charles Avenue
New Orleans, Louisiana 70130               268,000                     32.27%

Hellenic, Inc.
800 David Drive
Morgan City, Louisiana 70380                72,875(1)                   8.77%

- -----------------
(1)  These shares are included in the reported beneficial holdings of J. Scott
Tucker, a director of the Company.  Mr. Tucker is President, Chief Executive
Officer and a director of Hellenic, Inc.

Number and Election of Directors

         The Company's  Charter provides for a Board of Directors  consisting of
such number of persons,  not less than five or more than fifteen, as is fixed by
the  shareholders  prior to each election of directors.  The Company's Board has
consisted of five persons for many years,  and management  again proposes to fix
at five the number of directors to be elected for the ensuing  year.  Unless you
specify otherwise, proxy holders will vote for this proposal and for election of
the management  nominees  hereinafter  named,  who are to serve for one year and
until their  successors are chosen and have qualified.  All nominees are members
of the  Company's  present  Board.  Messrs.  Baird and Tucker were  appointed in
December 1998 to fill vacancies created by the resignations of Messrs. Edward B.
Grimball  and Peter V.  Guarisco.  All other  nominees  were elected at the last
annual  meeting.  Should the number of  directors  be fixed at more than five or
should  any of the  nominees  become  unavailable  for  election,  which  is not
anticipated,  proxy  holders  may in their  discretion  vote for other  nominees
recommended by the Board.

                                                       AVOCA, Incorporated     3

<PAGE>



The following table includes  information  furnished by the respective  nominees
with  regard to their  principal  occupations  for the last five years and their
beneficial  ownership (as determined in accordance with applicable  rules of the
Securities  and Exchange  Commission) of the Company's  outstanding  stock as of
January 15, 1999.
<TABLE>
<CAPTION>

Name, Age, Position with
Company and Principal
Occupation
                                                                Shares        Percent
                                           Director          Beneficially       of
                                            Since                Owned         Class
<S>                                          <C>                 <C>            <C> 
 
Robert C. Baird, Jr., 48; Director of
the Company; Executive Vice
President, Whitney National Bank;
formerly Chairman, President and
Chief Executive Officer, Union Bank
& Trust Company, Montgomery,
Alabama                                      1998                None            ---


Richard W. Fox, 43; Director and
President of the Company; President,
Fox Financial Consulting, Inc. and
manager, Longford Farm, L.L.C.
(land management, farming and
investments); formerly manager,
Sandy Run Farm L.L.C.; prior thereto
Vice President, FirstNBC (Trust
Investment Department)                       1995              19,666(1)         2.4


Guy C. Lyman, Jr., 66;  Director of
the Company; Attorney, Milling
Benson Woodward L.L.P.                       1993               None             ---


M. Cleland Powell, III, 50;  Director
and Secretary-Treasurer of the
Company; Senior Vice President,
Whitney National Bank                        1986               None             ---


J. Scott Tucker, 51; Director of the
Company; President and Chief
Executive Officer (since 1/12/98) and
formerly Chief Financial Officer,
Hellenic, Inc. (real estate, oil and gas,
investments, construction)                  1998            103,829(2)          12.5


All directors and officers as a group       ---             123,495(1)(2)       14.9
<FN>

(1)  Mr. Fox's reported beneficial  ownership consists of 19,666 shares owned by
     Longford Farm, L.L.C., of which he is manager and a member.

(2)  Mr. Tucker's reported  beneficial  ownership  consists of the 72,875 shares
     owned by  Hellenic,  Inc.  and 30,954  shares  owned by Capital  Management
     Consultants,  Inc., of which he is Chief Financial  Officer, a director and
     shareholder.
</FN>
</TABLE>

4     AVOCA, Incorporated

<PAGE>



Information Concerning Management

Executive Compensation
     Except for quarterly fees of $250 per director,  all officers and directors
of the Company serve without remuneration.

Certain Relationships
     Messrs. Baird and Powell are senior officers of Whitney National Bank,
which owns 32.27% of the Company's outstanding stock.
     Mr. Tucker is President, Chief Executive Officer and a director of
Hellenic, Inc. (which owns 8.77% of the Company's outstanding stock), and
Chief Financial Officer, a director and shareholder of Capital Management
Consultants, Inc. (which owns 3.73% of the Company's outstanding stock).
     Mr. Lyman's professional law corporation is of counsel with the law firm of
Milling Benson Woodward L.L.P., which acts as legal counsel for the Company and,
together with other law firms,  represents Whitney National Bank and its parent,
Whitney Holding Corporation, on a regular basis.

Other Information
     The Company has no standing audit,  nominating or compensation  committees,
or committees performing similar functions.
     The Board held four meetings  during the year.  Each  director  attended at
least 75 percent of the meetings  held during the period that he served,  except
that Mr. Guarisco was absent from two meetings.

Section 16A Beneficial Ownership Reporting Compliance

     Directors,  officers and certain shareholders are required to file with the
Securities and Exchange Commission reports of their beneficial  ownership of the
Company's stock.  Because the reporting  requirements are technical and complex,
the Company has agreed to assist with the preparation and filing of the reports.
Through oversight on the Company's part, Messrs. Baird's and Tucker's respective
initial  statements  of beneficial  ownership  (SEC Form 3) and one statement of
change of beneficial ownership by Mr. Fox (SEC Form 4) were filed late.

Accountants

     With the approval of the Company's Board of Directors and effective
upon the filing of the Company's Form 10-KSB for the year ended
December 31, 1998, Ernst & Young LLP has decided not to stand for
reappointment as the Company's independent public accountants.  There

                                                       AVOCA, Incorporated     5

<PAGE>



were no  disagreements  with Ernst & Young LLP and its reports have contained no
adverse opinion, disclaimer of opinion or modification as to uncertainty,  audit
scope or accounting principles.

     It is anticipated that Arthur Andersen LLP will be asked to succeed Ernst &
Young  LLP  as  the  Company's   independent   public   accountants   for  1999.
Representatives  of Arthur Andersen LLP and Ernst & Young LLP are expected to be
present at the Annual  Meeting  and to be  available  to respond to  appropriate
questions. Each will have an opportunity to make a statement if he desires to do
so.

Shareholder Proposals

     In order to be considered  for  inclusion in the proxy  statement and proxy
relating to the 2000 Annual Meeting of  Shareholders,  proposals of shareholders
must be received by the Company no later than October 20, 1999. In addition,  if
the Company receives notice of a shareholder proposal after January 4, 2000, the
proxy holders named in the proxy statement and form of proxy for the 2000 Annual
Meeting will have discretionary authority to vote or abstain from voting on that
proposal in  accordance  with their best  judgment,  if the proposal is actually
presented at the meeting.

     Any shareholder proposal should be sent to the Company at its principal
executive office, 228 St. Charles Avenue, Suite 838, New Orleans,
Louisiana 70130.


Other Matters

     The  matters  to be acted on at the  Annual  Meeting  are set  forth in the
accompanying Notice. The Board knows of no other business to be presented at the
meeting,  but if other  matters  requiring a vote are properly  presented at the
meeting or any adjournment or postponement  thereof,  proxy holders will vote or
abstain from voting thereon in accordance with their best judgment.

                                              By order of the Board of Directors

                                                          M. Cleland Powell, III
                                                             Secretary-Treasurer




6     AVOCA, Incorporated

<PAGE>



Avoca, Incorporated
228 St. Charles Avenue, Suite 838
New Orleans, LA 70130


March 16, 1999

Dear Shareholder:

You are cordially  invited to attend the Annual  Meeting of  Shareholders  which
will be held on the second  floor of the Main Office of Whitney  National  Bank,
228 St. Charles Avenue,  New Orleans,  Louisiana 70130 at 11:00 a.m. on Tuesday,
March 16, 1999.  Enclosed you will find the formal Notice of Annual  Meeting and
Proxy Statement.

Your vote is important.  Whether or not you expect to attend the meeting, please
mark,  date,  sign and promptly  return the attached  proxy in the  accompanying
envelope,  which requires no postage if mailed in the United States. You may, of
course, later revoke your proxy and vote in person.


                                                     /s/ Richard W. Fox

                                                     Richard W. Fox
                                                     President

                                 Detach Proxy Card Here
- --------------------------------------------------------------------------------


A VOTE FOR THE FOLLOWING PROPOSALS IS RECOMMENDED BY THE BOARD OF DIRECTORS

1.   Proposal to fix, at five, the number of directors for the ensuing year.

             FOR           AGAINST          ABSTAIN     
                -----             -----            -----


2.   Election of Directors.  FOR all nominees      WITHHOLD          *EXCEPTIONS
                             listed below          AUTHORITY
                                                   to vote
                                                   for all nominees
                                                   listed below
                                              ----             ----         ----
     Nominees:   Robert  C.  Baird, Jr.,  Richard  W.  Fox,  Guy  C. Lyman, Jr.,
     M. Cleland Powell, III, J.Scott Tucker (INSTRUCTIONS: To withhold authority
     to  vote  for  any  individual nominee, mark the "Exceptions" box and write
     that nominee's name in the space provided below).
     *Exceptions                                                              
                ----------------------------------------------------------------

In their discretion,  the Proxies are authorized to vote upon such other matters
as may  properly  come before the  meeting or any  adjournment  or  postponement
thereof.
                                                       Change of Address and/
                                                       or Comments Mark Here
                                                                            ----

                                   The signature on this Proxy should correspond
                                   exactly with stockholder's name as printed to
                                   the  left.  In  the  case  of  joint  owners,
                                   co-executors,     attorney-in-fact, or    co-
                                   trustees, both should  sign. Persons  signing
                                   as Attorney-in-fact, Executor, Administrator,
                                   Trustee  or  Guardian  should give their full
                                   title.  If   a  corporation,  sign   in  full
                                   corporate  name  by  authorized officer. If a
                                   partnership,  please sign in full partnership
                                   name by authorized person.

                                   Dated:                               , 199   
                                         -------------------------------     ---


                                   ---------------------------------------------
                                                     Signature


                                   ---------------------------------------------
                                                     Signature

                            Votes MUST be indicated
                           (x) in Black or Blue ink.
                                                    -----

Please Sign, Date and Return the Proxy Promptly Using the Enclosed Envelope.


<PAGE>


                               AVOCA, INCORPORATED

                          PROXY/VOTING INSTRUCTION CARD

      This proxy is solicited on behalf of the Board of Directors of Avoca,
                                  Incorporated

     The undersigned hereby appoints Richard W. Fox and M. Cleland Powell,  III,
and each of them, with full power of substitution in each,  proxies to represent
and to vote  all  shares  of  Common  Stock of  Avoca,  Incorporated  which  the
undersigned  may be entitled to vote at the Annual Meeting of Shareholders to be
held on March 16, 1999,  and at any  adjournment  or  postponement  thereof,  as
indicated on the reverse side.

     When properly executed and returned, this proxy will be voted in accordance
with such instructions as may be given on the reverse side of this proxy card by
the undersigned  shareholder.  If no instructions are given,  this proxy will be
voted FOR proposals 1 and 2.

                                                                          
                        (Continued, and to be signed and dated on reverse side.)


                                            AVOCA, INCORPORATED
                                              P.O. BOX 11164
                                         NEW YORK, N.Y. 10203-0164


<PAGE>




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