EDUCATIONAL DEVELOPMENT CORP
10QSB, 1996-01-16
MISCELLANEOUS NONDURABLE GOODS
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                  FORM 10-QSB
 
(Mark One)
 
[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
     ACT OF 1934
 
   For the quarter ended November 30, 1995.
 
[ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT
     OF 1934
   For the transition period from ______________ to ______________.
                 
                        Commission file number:  0-4957

                      EDUCATIONAL DEVELOPMENT CORPORATION
       (Exact name of small business issuer as specified in its charter)

                 Delaware                                        73-0750007
   (State or other jurisdiction of                            (I.R.S. Employer
   incorporation or organization)                            Identification No.)

10302 East 55th Place #B, Tulsa Oklahoma 74146-6515
(Address of principal executive offices)

Issuer's telephone number: (918) 622-4522

      Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.

                           Yes     X       No 
                              ---------       ---------       

As of November 30, 1995 there were 2,283,247 shares of Educational Development
Corporation Common Stock, $0.20 par value outstanding.

                                       1
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ----------------------------------------------------------------------------


PART 1.  FINANCIAL INFORMATION
- ------------------------------

ITEM 1

BALANCE SHEETS (UNAUDITED)

<TABLE>
<CAPTION>
                                         November 30, 1995    February 28, 1995
                                         -----------------    ----------------- 
                                                          
ASSETS                                                    
<S>                                        <C>                    <C>
                                                            
  Cash and Cash Equivalents                $   102,500            $  328,900
  Accounts Receivable - (less                               
  allowances for doubtful accounts                          
  and returns: 11/30/95 - $246,900                          
  2/28/95 - $206,000)                        3,545,000             1,743,900
                                                            
  Inventories (Note 3)                       9,537,200             6,588,800
  Deferred Income Taxes (Note 1)               265,700               257,000
  Prepaid Expenses                             166,100               169,300
                                           -----------            ----------
                                                            
  Total Current Assets                      13,616,500             9,087,900
                                                            
                                                            
  Property, plant and equipment                             
  at cost (less accumulated                                 
  depreciation: 11/30/95 - $416,000                         
  2/28/95 - $347,500)                          749,300               364,200
  Inventories (Note 3)                          80,900                80,900
  Other Assets (Note 4)                         67,400               132,400
                                           -----------            ----------
                                                            
Total Assets                               $14,514,100            $9,665,400
                                           ===========            ==========
</TABLE>

                                       2
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ---------------------------------------------------------------------------


BALANCE SHEETS (UNAUDITED and continued)

<TABLE>
<CAPTION>
 
                                        November 30, 1995   February 28, 1995
                                        ------------------  ------------------
LIABILITIES AND SHAREHOLDERS' EQUITY   
<S>                                     <C>                 <C>
                                       
CURRENT LIABILITIES                    
                                       
  Current maturities of long-term      
  obligations (Note 2)                     $ 3,940,000          $    7,700
                                       
  Accounts payable                           2,918,600           3,004,300
                                       
  Accrued salaries, bonuses and        
  commissions                                  379,300             171,700
                                       
  Accrued test scoring                          17,000              18,200
                                       
  Income taxes                                 119,400              67,700
                                       
  Other current liabilities                    288,800             123,200
                                           -----------          ----------
                                       
  Total Current Liabilities                  7,663,100           3,392,800
                                       
LONG-TERM OBLIGATIONS                              -0-           1,000,000
                                       
SHAREHOLDERS' EQUITY                   
(Notes 5 and 6):                       
                                       
  Common Stock, par value of           
  $0.20 per share (authorized          
  3,000,000 shares; issued             
  2,369,120 shares and 2,344,120 shares        473,800             468,800
                                       
  Capital in excess of par value             4,629,100           4,569,100
  Retained earnings                          1,823,100             309,700
                                           -----------          ----------
                                             6,926,000           5,347,600
                                       
LESS TREASURY SHARES AT COST           
(85,873 shares)                           (     75,000)        (    75,000)
                                           -----------          ----------
                                       
TOTAL SHAREHOLDERS' EQUITY                   6,851,000           5,272,600
                                           -----------          ----------
                                       
TOTAL LIABILITIES & SHAREHOLDERS'      
EQUITY                                     $14,514,100          $9,665,400
                                           ===========          ==========
</TABLE>

                                       3
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ---------------------------------------------------------------------------

STATEMENT OF EARNINGS (UNAUDITED)
<TABLE>
<CAPTION>
 
                                       Three Months Ended November 30          Nine Months Ended November 30
                                           1995            1994                   1995            1994
                                       -------------   --------------         -------------   --------------
<S>                                    <C>             <C>                    <C>             <C>
                                                                                            
Gross Sales                            $  8,649,000    $  5,861,000           $ 22,621,200    $ 15,714,200
Less Discounts & Allowances            (  2,750,100)   (  2,214,100)          (  8,013,300)   (  6,308,100)
                                       ------------    ------------           ------------    ------------
Net Sales                                 5,898,900       3,646,900             14,607,900       9,406,100
Cost of Sales                             2,352,000       1,581,300              6,065,500       4,249,800
                                       ------------    ------------           ------------    ------------
Gross Margin                              3,546,900       2,065,600              8,542,400       5,156,300
Operating & Selling Exp.                    914,700         636,300              2,314,000       1,645,800
Sales Commissions                         1,426,300         681,600              2,893,900       1,364,500
General & Admin. Exp.                       238,300         196,700                643,500         553,000
Interest Expense                             86,800           1,000                204,400           6,900
                                       ------------    ------------           ------------    ------------
Operating Income                            880,800         550,000              2,486,600       1,586,100
Other Income -Net                               400             200                    800             800
                                       ------------    ------------           ------------    ------------
                                                                                            
Earnings Before Provision for                                                              
 Income Taxes                               881,200         550,200              2,487,400        1,586,900
Provision for Income Taxes (Note 1)      (  338,300)     (  209,400)            (  974,000)      (  610,800)
                                       ------------    ------------           ------------    ------------
                                                                                            
Net Earnings                           $    542,900    $    340,800           $  1,513,400     $    976,100
                                       ============    ============           ============     ============


EARNINGS PER COMMON AND
COMMON EQUIVALENT SHARE

Primary and Fully Diluted              $        .20    $        .13           $        .57     $        .38
                                       ============    ============           ============     ============ 


WEIGHTED AVERAGE NUMBER OF
COMMON AND COMMON EQUIVALENT
SHARES OUTSTANDING:
Primary and fully diluted                 2,680,476       2,639,054              2,663,675        2,594,325
                                       ============    ============           ============      ===========
</TABLE>

                                       4
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- -------------------------------------------------------------------------

STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (UNAUDITED)
<TABLE>
<CAPTION>
 
                           Common Stock
                    (par value $.20 per share)                            Treasury Stock
                    --------------------------                            --------------
                          Number of            Capital in                Number
                           Shares              Excess of    Retained       of                 Shareholders'
                           Issued     Amount   Par Value    Earnings     Shares     Amount       Equity
                          ---------  --------  ----------  -----------  --------  ----------  -------------
<S>                       <C>        <C>       <C>         <C>          <C>       <C>         <C>
BALANCE, MARCH 1, 1995    2,344,120  $468,800  $4,569,100   $  309,700    85,873  $( 75,000)     $5,272,600
 
Net earnings                  -----     -----       -----    1,513,400     -----      -----       1,513,400
 
Exercise of options
  at $3.00/share              5,000     1,000      14,000        -----     -----      -----          15,000
 
Exercise of options
  at $6.25/share              5,000     1,000      30,250        -----     -----      -----          31,250
 
Exercise of options
  at $1.25/share             15,000     3,000      15,750        -----     -----      -----          18,750
                          ---------  --------  ----------  -----------  --------  ---------      ----------
 
BALANCE, NOV. 30, 1995    2,369,120  $473,800  $4,629,100   $1,823,100    85,873  $( 75,000)     $6,851,000
                          =========  ========  ==========  ===========  ========  =========      ==========
</TABLE>

                                       5
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ----------------------------------------------------------------------------

<TABLE>
<CAPTION>
STATEMENTS OF CASH FLOWS (UNAUDITED)
                                                     Three Months Ended November 30        Nine Months Ended November 30
                                                     ------------------------------       -------------------------------
                                                         1995              1994               1995               1994
                                                     -------------      -----------       -------------      ------------
CASH FLOWS FROM OPERATING ACTIVITIES:                                                                    
<S>                                                  <C>                <C>               <C>                <C>   
   Net earnings                                      $    542,900       $  340,800        $  1,513,400       $    976,100
   Adjustments to reconcile net                                                                              
    earnings to net cash provided                                                                            
    by (used in) operating activities:                                                                       
     Depreciation and amortization                         29,300           30,300              68,500             78,000
     Deferred income taxes                               (  9,300)       (   8,100)           (  8,700)         (  19,700)
     Provision for doubtful accounts                                                                         
      and sales returns                                   299,800          269,700             766,200            770,700
     Changes in assets and liabilities:                                                                      
       Accounts receivable                            (   425,600)       ( 634,800)        ( 2,567,300)       ( 1,659,300)
       Inventories                                    ( 1,428,600)       ( 624,600)        ( 2,948,400)        (  878,100)
       Prepaid expenses                                    39,300        (  35,600)              3,200          (  64,100)
       Other assets                                         6,600         (  6,600)             65,000             15,300
       Accounts payable and accrued expenses              212,100          922,300             286,300          1,200,500
       Income taxes payable                                32,600           51,000              51,700         (   20,300)
                                                     ------------       ----------        ------------       ------------
         Total adjustments                           (  1,243,800)       (  36,400)        ( 4,283,500)         ( 577,000)     
                                                     ------------       ----------        ------------       ------------
                                                 
         Net cash provided by (used in) operating
          activities                                   (  700,900)         304,400         ( 2,770,100)           399,100
                                                     ------------       ----------        ------------       ------------
 
CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchases of property and equipment                 (   84,900)       (  27,900)          ( 453,600)         (  70,500)
                                                     ------------       ----------        ------------       ------------
 
     Net cash used in investing activities             (   84,900)       (  27,900)          ( 453,600)          ( 70,500)
                                                     ------------       ----------        ------------       ------------
 
CASH FLOWS FROM FINANCING ACTIVITIES:
   Borrowings under revolving credit
    agreement                                           3,290,000             --             8,070,000            940,000
   Payments under revolving credit
    agreement                                         ( 2,400,000)            --           ( 5,130,000)        (  940,000)
   Principal payments on capital lease
    obligations                                          (  3,300)       (  10,600)           (  7,700)          ( 30,400)
   Sale of treasury stock                                    --             86,300                --               86,300
   Cash received from exercise of stock options              --               --                65,000               --
                                                     ------------       ----------        ------------       ------------
     Net cash provided by financing activities            886,700           75,700           2,997,300             55,900
                                                     ------------       ----------        ------------       ------------
 
Net Increase (Decrease) in Cash and Cash
  Equivalents                                             100,900          352,200           ( 226,400)           384,500
Cash and Cash Equivalents, Beginning of
  Period                                                    1,600          110,900             328,900             78,600
                                                     ------------       ----------        ------------       ------------
Cash and Cash Equivalents, End of Period             $    102,500       $  463,100        $    102,500       $    463,100
                                                     ============       ==========        ============       ============
 
Supplemental Disclosure of Cash Flow
  Information:
    Cash paid for interest                           $     89,400       $    1,100        $    177,900       $      7,100
                                                     ============       ==========        ============       ============
    Cash paid for income taxes                       $    315,000       $  166,500        $    931,000       $    620,000
                                                     ============       ==========        ============       ============
</TABLE>

                                       6
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ------------------------------------------------------------------------


NOTES TO FINANCIAL STATEMENTS

Note 1 - Deferred income taxes reflect the net tax effects of temporary
- ------                                                                 
differences between the carrying amounts of assets and liabilities for financial
reporting purposes and the amounts used for income tax purposes, and operating
loss and tax credit carryforwards.  The tax effects of significant items
comprising the Company's net tax deferred assets as of November 30, 1995 and
March 1, 1995 are as follows:

<TABLE>
<CAPTION>
                                      November 30, 1995  March 1, 1995
                                      -----------------  -------------
<S>                                   <C>                <C>
Deferred tax assets:
 Expenses deducted on the cash
    basis for income tax purposes         $  6,700          $ 25,000
   Allowance for doubtful accounts                         
    and sales returns                       96,300            80,000
   Inventories                             117,400           118,000
   Amortization of assets not                              
    currently deductible                    58,900            48,000
                                          --------          --------
                                           279,300           271,000
                                                           
  Deferred tax liability-                                  
   Property and equipment                   13,600            14,000
                                          --------          --------
                                                           
  Net deferred tax asset                  $265,700          $257,000
                                          ========          ========
</TABLE>


Management has determined that no valuation allowance is necessary to reduce the
value of deferred tax assets as it is more likely than not that such assets are
realizable.

The components of income tax expense are as follows:

<TABLE>
<CAPTION>
                       Three Months Ended November 30        Nine Months Ended November 30
                       -------------------------------      -------------------------------
                           1995                1994             1995               1994
                       -----------         -----------      ------------       ------------
<S>                    <C>                 <C>              <C>                <C>
Income tax expense:                                      
 Current                 $347,600            $217,500         $982,700           $ 630,500
 Deferred              (    9,300)         (    8,100)       (   8,700)         (   19,700)
                         --------            --------         --------           ---------
                         $338,300            $209,400         $974,000           $ 610,800
                         ========            ========         ========           =========
</TABLE>

                                       7
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ------------------------------------------------------------------------


Note 2 - Effective June 30, 1994 the Company signed a Fourth Amendment to Credit
- ------                                                                          
and Security Agreement with State Bank which provided a $1,300,000 line of
credit. The line of credit was evidenced by a promissory note in the amount of
$1,300,000 payable June 30, 1995.  The note was collateralized by substantially
all of the assets of the Company.  During the first quarter of fiscal year 1996
this revolving credit agreement was amended, increasing the line to $3,000,000.
During the second quarter of fiscal year 1996 this revolving credit agreement
was amended, increasing the line to $3,750,000. $1,750,000 of the amended
revolving credit agreement expired October 25, 1995 and the remaining $2,000,000
expired June 30, 1996.  The note bore interest at prime plus 1%, payable
monthly.

Effective September 25, 1995 the Company signed a Restated Credit and Security
Agreement with State Bank which provides a $6,000,000 line of credit which
replaced the agreements referred to above.  The line of credit is evidenced by a
promissory note in the amount of $6,000,000 payable June 30, 1996.  The note
bears interest at prime plus 1/2%, payable monthly and is collateralized by
substantially all of the assets of the Company.  The Company utilizes this line
of credit primarily to fund routine operations.  Payments are made from current
cash flows.  At November 30, 1995 the Company had available $2,060,000 under
this credit agreement.


Note 3 - Inventories consist of the following:
- ------                                        

<TABLE>
<CAPTION>
 
                                                     11/30/95      02/28/95
                                                    ----------    ----------
<S>                                                <C>           <C>
 
  Publishing Inventory                              $9,553,400    $6,616,800
  School Inventory                                     365,800       354,000
                                                    ----------    ----------
                                                     9,919,200     6,970,800
 
   Reserve for Obsolescence                         (  301,100)   (  301,100)
                                                    ----------    ----------
                                                     9,618,100     6,669,700
 
  Less Noncurrent School Inventory                  (   80,900)   (   80,900)
                                                    ----------    ----------
 
                                                    $9,537,200    $6,588,800
                                                    ==========    ==========
 
Note 4 - Other assets consist of the following:
 
 
  Prepublication Costs                              $   22,900    $   49,900
  Advances to Employees                                  4,700        40,900
  Other                                                 39,800        41,600
                                                    ----------    ----------
 
                                                    $   67,400    $  132,400
                                                    ==========    ==========
</TABLE>


Note 5 - The results of operations for the three and nine months ended 
- ------                                                                         
November 30, 1995 and 1994 are not necessarily indicative of the results to be
expected at year end due to seasonality of the product sales.

Note 6 - The information shown with respect to the three and nine months ended
- ------                                                                        
November 30, 1995 and 1994, which is unaudited, includes all adjustments which
in the opinion of Management are considered to be necessary for a fair
presentation of earnings for such periods.  There were no adjustments, other
than normal recurring accruals, entering into the determination of the results
shown except as noted in this report.  Reclassifications were made to 1994
balances to conform with 1995 presentation.

Note 7  - These statements should be read in conjunction with the Notes to
- ------                                                                    
Financial Statements contained in the Company's Annual Report to Shareholders
for the Fiscal Year ended February 28, 1995 and with Management's Discussion and
Analysis or Plan of Operations appearing on page 9 of this report.

                                       8
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ------------------------------------------------------------------------


ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS FOR THE
- ---------------------------------------------------------------------------
NINE MONTHS ENDED NOVEMBER 30, 1995
- -----------------------------------


FINANCIAL CONDITION
- -------------------

The financial condition of the Company remains strong. Working capital increased
slightly at November 30, 1995 over amounts at year-end February 28, 1995. The
Company's debt increased $2,940,000 over amounts at year end February 28, 1995
resulting in a $4,200,000 increase over year end in current liabilities. This
debt matures within one year and is classified as a current liability. This
increase was offset by increases in the level of receivables and inventory.
Sales increased 55% for the nine months ended November 30, 1995 over the nine
months ended November 30, 1994.

Management continues to focus on increasing market share in its Library Service
and Publishing Division and to increase revenue from the Home Business Division
through increasing its sales consultants network. Management's analysis
indicates that the increased exposure of its products through the Home Business
Division contributes to increased sales in the Publishing Division. Because the
Company has a relatively small share of the children's book market, Management
believes there is potential to continue to increase market share in the
Publishing and Library Service Division in the future. Additionally, based upon
the feedback Management receives from Home Business Division sales consultants,
the products being offered through this Division are well received by the public
and becoming more widely known and accepted. Accordingly, Management expects
this Division to continue to experience growth.

RESULTS OF OPERATIONS
- ---------------------

Revenues - Net sales from the Publishing Division were $6,534,400 for the nine
- --------                                                                      
months ended November 30, 1995, an increase of 26% over net sales of $5,195,000
for the nine months ended November 30, 1994. This increase can be attributed to
increased volume as the Division continued to increase it's market penetration.

Net sales from the School Division decreased 69% to $ 34,200 for the nine months
ended November 30, 1995 compared to $109,900 for the same nine month period last
year. With reductions in funding available to schools, cutbacks in spending
occur. Often supplementary materials, which are the Division's primary products,
are the first to be cut. Management believes its product line to be competitive
in the school market, but the uncertainty of funding to schools is of concern.
Management is evaluating its long-term options in the School Division.

Net sales from the Home Business Division were $6,937,600 for the nine months
ended November 30, 1995, an increase of 120% over the net sales of $3,150,300
for the nine months ended November 30, 1994. This increase in net sales is the
result of an increase in the number of active consultants, which can be
attributed to new incentive programs which motivate and assist consultants in
sales and recruiting. This Division offers the entire Usborne line of
approximately 800 titles.

Net sales from the Library Services Division were $1,101,700 for the nine months
ended November 30, 1995, compared to $950,900 for the same nine month period a
year ago, an increase of 16%. This increase resulted from an increase in sales
volume as the Division continued to increase it's market share.

                                       9
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ------------------------------------------------------------------------



Operating Expenses - The Company's cost of sales increased to $6,065,500 for the
- ------------------                                                              
nine months ended November, 1995 compared with $4,249,800 for the same period
last year, an increase of 43%.  Cost of sales as a percentage of gross sales was
26.8% for the nine months ended November 30, 1995 compared with 27% for the same
period a year ago.

Operating and selling expenses were $2,314,000 for the nine months ended
November 30, 1995 compared to $1,645,800 for the same period last year, an
increase of 40.6%.  Operating and selling expenses as a percentage of gross
sales were 10.2% for the nine months ended November 30, 1995 compared to 10.5%
for the same period a year ago.

Sales commissions were $2,893,900 for the nine months ended November 30, 1995
compared to $1,364,500 for the same period last year, an increase of 112%.
Sales commissions as a percentage of gross sales were 12.8% for the nine months
ended November 30, 1995 compared to 8.7% for the same period last year.  Sales
commissions as a percentage of gross sales is determined by the product mix
being sold, as the commission rates vary with the product being sold.

General and administrative expenses increased to $643,500 for nine months ended
November 30, 1995 compared to $553,000 for the same period last year, an
increase of 16.4%.  General and administrative expenses as a percentage of gross
sales were 2.8% for the nine months ended November 30, 1995 and 3.5% for the
same period last year.

Interest expense was $204,400 for the nine months ended November 30, 1995
compared to $6,900 for the same period a year ago.  This increase was
attributable to increased borrowing levels throughout the current period when
compared with the same period a year ago.  The increased borrowing levels
occurred as the Company increased its inventory levels to provide for
anticipated increases in future sales.

                                       10
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ------------------------------------------------------------------------



PART II OTHER INFORMATION



Item 6 - Exhibits and Reports on Form 8-K

       A.  Exhibits

           1.  None

       B.  Reports on Form 8-K

           1.  There were no reports filed on Form 8-K during the three months
               covered by this report.

                                       11
<PAGE>
 
EDUCATIONAL DEVELOPMENT CORPORATION
- ------------------------------------------------------------------------



                                  SIGNATURES
                                  ----------



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                      EDUCATIONAL DEVELOPMENT CORPORATION
                                  (Registrant)



                       By      /s/ Randall W. White
                            -------------------------------
                            Randall W. White
                            President



Date:   January 16, 1996
     -----------------------

                                       12

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM 10QSB AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>  1
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   9-MOS                   12-MOS
<FISCAL-YEAR-END>                          FEB-28-1995             FEB-28-1995
<PERIOD-START>                             MAR-01-1995             MAR-01-1994
<PERIOD-END>                               NOV-30-1995             FEB-28-1995
<CASH>                                         102,500                 328,925
<SECURITIES>                                         0                       0
<RECEIVABLES>                                3,791,900               1,949,894
<ALLOWANCES>                                   246,900                 206,000
<INVENTORY>                                  9,537,200               6,588,744
<CURRENT-ASSETS>                            13,616,500               9,087,866
<PP&E>                                       1,165,300                 711,701
<DEPRECIATION>                                 416,000                 347,489
<TOTAL-ASSETS>                              14,514,100               9,665,378
<CURRENT-LIABILITIES>                        7,663,100               3,392,774
<BONDS>                                              0                       0
                                0                       0
                                          0                       0
<COMMON>                                       473,800                 468,824
<OTHER-SE>                                   6,452,200               4,803,780
<TOTAL-LIABILITY-AND-EQUITY>                14,514,100               9,665,378
<SALES>                                     14,607,900              12,479,907
<TOTAL-REVENUES>                            14,607,900              12,479,907
<CGS>                                        6,065,500               5,629,254
<TOTAL-COSTS>                               11,272,600               9,873,818
<OTHER-EXPENSES>                               598,500                 706,351
<LOSS-PROVISION>                                45,000                  58,000
<INTEREST-EXPENSE>                             204,400                   9,952
<INCOME-PRETAX>                              2,487,400               1,831,786
<INCOME-TAX>                                   974,000                 660,000
<INCOME-CONTINUING>                          1,513,400               1,171,786
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                 1,513,400               1,171,786
<EPS-PRIMARY>                                      .57                     .45
<EPS-DILUTED>                                      .57                     .45
        

</TABLE>


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