<PAGE>
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
ACT OF 1934
For the quarter ended November 30, 1996.
[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT
OF 1934
For the transition period from ________________ to _______________ .
Commission file number: 0-4957
EDUCATIONAL DEVELOPMENT CORPORATION
(Exact name of registrant as specified in its charter)
Delaware 73-0750007
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)
10302 East 55th Place #B, Tulsa Oklahoma 74146-6515
(Address of principal executive offices)
Issuer's telephone number: (918) 622-4522
Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.
Yes X No
----- -----
As of November 30, 1996 there were 5,196,762 shares of Educational Development
Corporation Common Stock, $0.20 par value outstanding.
1
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- --------------------------------------------------
PART I. FINANCIAL INFORMATION
- ------------------------------
ITEM 1
BALANCE SHEETS
<TABLE>
<CAPTION>
November 30, 1996 February 29, 1996
(unaudited) -----------------
-----------------
<S> <C> <C>
ASSETS
CURRENT ASSETS:
Cash and Cash Equivalents $ 8,100 $ 216,000
Accounts Receivable - (less
allowances for doubtful accounts
and returns: 11/30/96 - $270,100
2/29/96 - $228,000) 2,733,700 2,591,400
Inventories (Note 3) 8,893,400 11,776,100
Income Taxes Receivable -0- 352,300
Deferred Income Taxes (Note 1) 183,400 168,300
Prepaid Expenses 100,500 333,400
----------- -----------
Total Current Assets 11,919,100 15,437,500
Property, plant and equipment
at cost (less accumulated
depreciation: 11/30/96 - $373,800
2/29/96 - $341,100) 889,700 815,400
Other Assets 14,500 5,100
----------- -----------
Total Assets $12,823,300 $16,258,000
=========== ===========
</TABLE>
2
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- ---------------------------------------------------------------------------
BALANCE SHEETS (continued)
<TABLE>
<CAPTION>
November 30, 1996 February 29, 1996
(unaudited) ------------------
-----------------
LIABILITIES AND SHAREHOLDERS' EQUITY
<S> <C> <C>
CURRENT LIABILITIES
Current maturities of long-term
obligations (Note 2) $ 2,920,000 $ 5,820,000
Accounts payable 1,208,000 3,215,700
Accrued salaries, bonuses and
commissions 297,300 270,900
Income Taxes Payable 179,700 --
Other current liabilities 269,500 219,500
----------- -----------
Total Current Liabilities 4,874,500 9,526,100
SHAREHOLDERS' EQUITY
(Notes 4 and 5):
Common Stock, par value of
$0.20 per share (authorized
6,000,000 shares; issued 5,424,240
and 5,398,240 shares; outstanding
5,196,762 and 5,191,498 shares) 1,084,900 1,079,700
Capital in excess of par value 4,403,200 4,391,300
Retained earnings 3,104,200 1,788,300
----------- -----------
8,592,300 7,259,300
LESS TREASURY SHARES AT COST (643,500) (527,400)
----------- -----------
TOTAL SHAREHOLDERS' EQUITY 7,948,800 6,731,900
----------- -----------
TOTAL LIABILITIES & SHAREHOLDERS'
EQUITY $12,823,300 $16,258,000
=========== ===========
</TABLE>
3
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- ---------------------------------------------------------------------------
STATEMENTS OF EARNINGS (UNAUDITED)
<TABLE>
<CAPTION>
Three Months Ended November 30 Nine Months Ended November 30
------------------------------- ------------------------------
1996 1995 1996 1995
------------ ------------ ------------ -------------
<S> <C> <C> <C> <C>
Gross Sales $ 8,885,200 $ 8,690,700 $ 24,611,700 $ 22,660,500
Less Discounts & Allowances (2,606,000) (2,785,400) (7,617,700) (8,058,900)
----------- ----------- ------------ ------------
Net Sales 6,279,200 5,905,300 16,994,000 14,601,600
Cost of Sales 2,355,800 2,358,900 6,672,700 6,064,800
----------- ----------- ------------ ------------
Gross Margin 3,923,400 3,546,400 10,321,300 8,536,800
Operating & Selling Exp. 969,100 898,000 3,044,700 2,273,500
Sales Commissions 1,449,200 1,425,400 3,852,800 2,888,800
General & Admin. Exp. 348,000 238,300 947,900 643,500
Interest Expense 80,300 86,800 306,200 204,400
----------- ----------- ------------ ------------
1,076,800 897,900 2,169,700 2,526,600
Other Income, Net 7,900 400 8,900 800
----------- ----------- ------------ ------------
Earnings From Continuing
Operations Before Income Taxes 1,084,700 898,300 2,178,600 2,527,400
Income Taxes (429,600) (344,900) (862,700) (989,400)
----------- ----------- ------------ ------------
Earnings From Continuing
Operations 655,100 553,400 1,315,900 1,538,000
Loss From Discontinued
Operations,
Net of Tax -- (10,500) -- (24,600)
----------- ----------- ------------ ------------
Net Earnings $ 655,100 $ 542,900 $ 1,315,900 $ 1,513,400
=========== =========== ============ ============
EARNINGS PER COMMON AND
COMMON EQUIVALENT SHARE
Primary and Fully Diluted:
Earnings From Continuing
Operations $ .12 $ .10 $ .25 $ .29
Discontinued Operations -- -- -- ( .01)
----------- ----------- ------------ ------------
Net Earnings $ .12 $ .10 $ .25 $ .28
=========== =========== ============ ============
WEIGHTED AVERAGE NUMBER OF
COMMON AND COMMON EQUIVALENT
SHARES OUTSTANDING:
Primary and fully diluted 5,344,697 5,360,952 5,357,780 5,327,350
=========== =========== ============ ============
</TABLE>
4
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- ------------------------------------------------
STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (UNAUDITED)
<TABLE>
<CAPTION>
Common Stock
(par value $.20 per share) Treasury Stock
------------------------ --------------
Number of Capital in Number
Shares Excess of Retained of Shareholders'
Issued Amount Par Value Earnings Shares Amount Equity
--------- ---------- ---------- ----------- --------------- ----------- -----------
<S> <C> <C> <C> <C> <C> <C> <C>
BALANCE, MARCH 1, 1996 5,398,240 $1,079,700 $4,391,300 $1,788,300 206,742 $(527,400) $6,731,900
Exercise of options
at $.25/share 20,000 4,000 1,000 --- --- --- 5,000
Exercise of options
at $1.50/share 6,000 1,200 7,800 --- --- --- 9,000
Issuance of treasury
stock --- --- 3,100 --- (450) 1,100 4,200
Purchase of treasury
stock --- --- --- --- 32,575 (238,200) ( 238,200)
Sales of treasury stock --- --- --- --- (11,389) 121,000 121,000
Net earnings --- --- --- 1,315,900 --- --- 1,315,900
--------- ---------- ---------- ----------- -------------- ---------- ----------
BALANCE, NOVEMBER 30, 1996 5,424,240 $1,084,900 $4,403,200 $3,104,200 227,478 $(643,500) $7,948,800
========= ========== ========== =========== ============== ========== ==========
</TABLE>
5
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- ----------------------------------------------------
<TABLE>
<CAPTION>
STATEMENTS OF CASH FLOWS (UNAUDITED)
Three Months Ended November 30 Nine Months Ended November 30
------------------------------ -----------------------------
1996 1995 1996 1995
------------ ------------- ------------- -------------
<S> <C> <C> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net earnings $ 655,100 $ 542,900 $ 1,315,900 $ 1,513,400
Adjustments to reconcile net
earnings to net cash provided
by (used in) operating activities:
Depreciation and amortization 66,500 29,300 180,100 68,500
Deferred income taxes (6,500) (9,300) (15,100) (8,700)
Provision for doubtful accounts
and sales returns 228,700 299,800 957,400 766,200
Changes in assets and liabilities:
Accounts and income taxes receivable (460,700) (425,600) (747,400) (2,567,300)
Inventories 1,123,800 (1,428,600) 2,882,700 (2,948,400)
Prepaid expenses and other assets 148,200 45,900 223,500 68,200
Accounts payable and accrued expenses (246,700) 212,100 (1,931,300) 286,300
Income taxes payable 171,800 32,600 179,700 51,700
------------ ------------ ------------ ------------
Total adjustments 1,025,100 (1,243,800) 1,729,600 (4,283,500)
------------ ------------ ------------ ------------
Net cash provided by (used in)
operating activities 1,680,200 (700,900) 3,045,500 (2,770,100)
------------ ------------ ------------ ------------
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment (103,400) (84,900) (254,400) (453,600)
------------ ------------ ------------ ------------
Net cash used in investing activities (103,400) (84,900) (254,400) (453,600)
------------ ------------ ------------ ------------
CASH FLOWS FROM FINANCING ACTIVITIES:
Borrowings under revolving credit
agreement 1,290,000 3,290,000 4,800,000 8,070,000
Payments under revolving credit
agreement (2,740,000) (2,400,000) (7,700,000) (5,130,000)
Principal payments on capital lease
obligations -- (3,300) -- (7,700)
Cash received from exercise of
stock options -- -- 14,000 65,000
Cash received from sale of
treasury stock 19,200 -- 125,200 --
Cash paid to acquire treasury stock (190,900) -- (238,200) --
------------ ------------ ----------- -----------
Net cash provided by (used in)
financing activities (1,621,700) 886,700 (2,999,000) 2,997,300
------------ ------------ ----------- -----------
Net Increase (Decrease) in Cash and Cash
Equivalents (44,900) 100,900 (207,900) (226,400)
Cash and Cash Equivalents, Beginning of
Period 53,000 1,600 216,000 328,900
------------ ------------ ------------ ------------
Cash and Cash Equivalents, End of Period $ 8,100 $ 102,500 $ 8,100 $ 102,500
============ ============ ============ ============
Supplemental Disclosure of Cash Flow
Information:
Cash paid for interest $ 89,700 $ 89,400 $ 320,300 $ 177,900
============ ============ ============ ============
Cash paid for income taxes $ 264,300 $ 315,000 $ 345,800 $ 931,000
============ ============ ============ ============
</TABLE>
6
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- -----------------------------------------------
NOTES TO FINANCIAL STATEMENTS
Note 1 - Deferred income taxes reflect the net tax effects of temporary
- ------
differences between the carrying amounts of assets and liabilities for financial
reporting purposes and the amounts used for income tax purposes, and operating
loss and tax credit carryforwards. The tax effects of significant items
comprising the Company's net deferred tax asset as of November 30, 1996 and
February 29, 1996 are as follows:
<TABLE>
<CAPTION>
November 30, 1996 February 29, 1996
----------------- -----------------
<S> <C> <C>
Deferred tax assets:
Allowance for doubtful accounts $ 66,000 50,300
Inventories 117,400 118,000
-------- --------
Net deferred tax asset $183,400 $168,300
======== ========
</TABLE>
Management has determined that no valuation allowance is necessary to reduce the
value of deferred tax assets as it is more likely than not that such assets are
realizable.
The components of income tax expense are as follows:
<TABLE>
<CAPTION>
Three Months Ended November 30 Nine Months Ended November 30
1996 1995 1996 1995
------------ ------------- ------------- -------------
<S> <C> <C> <C> <C>
Income tax expense:
Federal
Current $ 366,300 $ 299,300 $ 725,800 $ 842,800
Deferred (6,500) (9,300) (15,100) (8,700)
State 69,800 54,900 152,000 155,300
--------- --------- --------- --------
$ 429,600 $ 344,900 $ 862,700 $ 989,400
========= ========= ========= =========
</TABLE>
7
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- --------------------------------------------------
Note 2 - Effective September 25, 1995 the Company signed a Restated Credit and
- ------
Security Agreement with State Bank which provided a $6,000,000 line of credit
and replaced the existing loan agreement. The line of credit matured June 30,
1996. The note bore interest at prime plus 1/2%, payable monthly and was
collateralized by substantially all of the assets of the Company. The Company
utilized this line of credit primarily to fund routine operations. Payments were
made from current cash flows.
Effective June 10, 1996 the Company signed a Restated Credit and Security
Agreement with State Bank which provides a $9,000,000 line of credit. The line
of credit is evidenced by a promissory note in the amount of $9,000,000 payable
June 30, 1997. The note bears interest at the Wall Street Journal prime floating
rate payable monthly (8.25% at November 30, 1996). The note is collateralized by
substantially all of the assets of the Company. The Company utilizes this line
of credit primarily to fund routine operations. At November 30, 1996 the Company
had available $6,080,000 under this credit agreement.
Note 3 - Inventories consist of the following:
- ------
November 30, 1996 February 29, 1996
----------------- -----------------
<TABLE>
<CAPTION>
<S> <C> <C>
Book Inventory $9,194,500 $12,077,200
Reserve for Obsolescence (301,100) (301,100)
---------- -----------
$8,893 400 $11,776,100
========== ===========
</TABLE>
Note 4 - The results of operations for the three months and nine months ended
- ------
November 30, 1996 and 1995 are not necessarily indicative of the results to be
expected at year end due to seasonality of the product sales.
Note 5 - The information shown with respect to the three months and nine
- ------
months ended November 30, 1996 and 1995, which is unaudited, includes all
adjustments which in the opinion of Management are considered to be necessary
for a fair presentation of earnings for such periods. There were no adjustments,
other than normal recurring accruals, entering into the determination of the
results shown except as noted in this report. Reclassifications were made to
1995 balances to conform with 1996 presentation.
Note 6 - These statements should be read in conjunction with the Notes to
- ------
Financial Statements contained in the Company's Annual Report to Shareholders
for the Fiscal Year ended February 29, 1996, which are incorporated herein by
reference, and with Management's Discussion and Analysis or Plan of Operations
appearing on page 9 of this report.
8
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- ---------------------------------------------------
ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS FOR THE
- ---------------------------------------------------------------------------
NINE MONTHS ENDED NOVEMBER 30, 1996
- -----------------------------------
Certain statements contained in this Management Discussion and Analysis are not
based on historical facts, but are forward-looking statements that are based
upon numerous assumptions about future conditions that may ultimately prove to
be inaccurate. Actual events and results may materially differ from anticipated
results described in such statements. The Company's ability to achieve such
results is subject to certain risks and uncertainties. Such risks and
uncertainties include but are not limited to, product prices, continued
availability of capital and financing, and other factors affecting the Company's
business that may be beyond its control.
FINANCIAL CONDITION
- -------------------
The financial condition of the Company remains strong. Working capital increased
to $7,044,600 at November 30, 1996, an increase of 19% over year-end February
29, 1996. Inventory levels decreased $2.9 million as the Company continues to
evaluate and streamline its purchasing procedures in order to supply adequate
inventory to meet projected sales goals. Payables decreased 62% at November
30,1996 over year-end February 29, 1996, the result of payments for inventory
received in prior periods plus smaller purchases of inventory in the current
period. The Company believes its credit line of $9,000,000 will provide
adequate availability of funds to meet future needs.
During the second quarter the Company transferred the responsibility of sales to
school and public libraries from the Library Division to the Home Business
Division. Management believes that the strong consultant base, presently 8,900
consultants, in the Home Business Division will greatly enhance the sales to
this market segment of the Company's business. The Company will no longer
represent other publishers of library books but is confident that the larger
base of potential sales representatives should provide increased sales in the
library market. The initial response from the Home Business consultants to this
change has been excellent. It is too early to determine the impact of this
change but Management is very optimistic that this new program will produce
excellent results for the Company.
Management continues to focus on increasing market share in the Publishing
Division and to increase revenue from the Home Business Division through
increasing its sales consultants network. Management's analysis indicates that
the increased exposure of its products through the Home Business Division
contributes to increased marketability in the Publishing Division. This exposure
helps our inside telemarketing force as well as our independent sales force in
their sales efforts. Because the Company has a relatively small share of the
children's book market, Management believes there is potential to increase its
market share in the Publishing Division in the future. Our Home Business
consultants continue to tell Management how well our products are received by
the public, and accordingly Management expects this Division to continue to
grow.
Effective October 1, 1996 a revised Marketing Plan was put into effect in the
Home Business Division. The plan included a revised commission structure,
additional consultant levels, a new supervisor program and new and improved
specials and other recruiting tools. These changes resulted in improved margins
in October and November. Management is optimistic that this revised Marketing
Plan will result in improved revenues for the Home Business Division and also
will help the consultants in their sales efforts.
9
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- -------------------------------------------------
RESULTS OF OPERATIONS
- ---------------------
Revenues - Net sales from the Publishing Division were $6,202,100 for the nine
- --------
months ended November 30, 1996 compared with $6,534,400 for the same nine month
period last year, a decrease of 5%. Net sales for the three months ended
November 30, 1996 were $1,978,300 compared to $2,015,500 for the same quarter
last year, a decrease of 2%. Sales nationwide in the publishing industry have
declined. Management believes the Company has a superior product and can
maintain its market share in this highly competitive market. The Company has an
aggressive in-house telephone sales force which maintains contact with over
10,000 customers. The Company also attends several major national trade shows to
further enhance product visibility. For these reasons, Management is optimistic
that the Publishing Division can maintain its market share.
Net sales from the Home Business Division increased 49% to $10,349,500 for the
nine months ended November 30, 1996 compared with $6,965,500 for the same period
last year. Net sales for the three months ended November 30, 1996 were
$4,266,200, an increase of 22% over the $3,491,900 for the same period last
year. This increase can be attributed to an increase in the number of active
consultants (approximately 4,400 added since November 30, 1995) which is a
result of quality incentive programs which motivate and assist consultants in
sales and recruiting. Management believes this Division has excellent potential
for continued growth through an increased consultant network and new and
improved incentive programs.
Net sales from the Library Services Division were $442,400 for the nine months
ended November 30, 1996, compared with $1,101,700 for the same period last year.
Sales for the three months ended November 30, 1996 were $34,700 versus $397,900
for the same quarter last year. As discussed earlier, during the second quarter
the Company transferred responsibility of sales to schools and libraries from
the Library Services Division to the Home Business Division. The sales reported
by the Library Services Division during the third quarter are residual sales
generated during the closing down of the Division.
Operating Expenses - The Company's cost of sales increased to $6,672,700 for
- ------------------
the nine months ended November 30, 1996, an increase of 10% over cost of sales
of $6,064,800 for the nine months ended November 30, 1995. Cost of sales as a
percentage of gross sales was 27.1% for the nine months ended November 30, 1996
versus 26.8% for the same period last year. Cost of sales for the three months
ended November 30, 1996 dropped slightly to $2,355,800 versus $2,358,900 for the
same three month period last year. As a percentage of gross sales, cost of sales
was 26.5% for the three months ended November 30, 1996 compared with 27.1% for
the same three month period last year. Cost of sales as a percentage of gross
sales will fluctuate depending on the product mix sold.
Operating and selling expenses were $3,044,700 for the nine months ended
November 30, 1996 compared with $2,273,500 for the nine months ended November
30, 1995. Operating and selling expenses as a percentage of gross sales was
12.4% for the nine months ended November 30, 1996 and 10.0% for the nine months
ended November 30, 1995. For the three months ended November 30, 1996 operating
and selling expenses were $969,100 compared to $898,000 for the same three
months last year. As a percentage of gross sales, operating and selling expenses
for the three months ended November 30, 1996 was 10.9% and 10.3% for the same
three month period last year. Contributing to the increases in selling and
operating expenses for both the quarter and the nine month period ended November
30, 1996 were increased sales incentives in the Home Business Division and
increased credit card fees in the Home Business Division, both the direct result
of increased sales.
Sales commissions increased 33% to $3,852,800 for the nine months ended November
30, 1996 compared with $2,888,800 for the nine months ended November 30, 1995.
Sales commissions as a percentage of gross sales were 15.7% verses 12.7% for the
same periods respectively. Sales commissions for the three months ended November
30, 1996 were $1,449,200, compared with $1,425,400, an increase of 1.7%. Sales
commissions as a percentage of gross sales for the quarters ended November 30,
1996 and 1995 were 16.3% and 16.4% respectively. Sales commission rates vary
depending upon the product being sold and the Division making the sales, as the
Publishing Division and the Home Business Division each have a separate
commission structure. The increased sales commissions is due to increased sales
in the Home Business Division, which has a higher commission structure. In
October, the Home Business Division put into place a revised and improved
commission structure, resulting in a decrease in commissions when expressed as a
percentage of gross sales.
10
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- ------------------------------------------------
General and administrative costs were $947,900 for the nine months ended
November 30, 1996 an increase of 47% over the $643,500 for the nine month period
ended November 30, 1995. When expressed as a percentage of gross sales, general
and administrative costs were 3.9% for the nine months ended November 30, 1996
and 2.8% for the same nine month period last year. For the three months ended
November 30, 1996 and 1995, general and administrative costs were $348,000 and
$238,300 respectively, an increase of 46%. General and administrative expenses
as a percentage of gross sales were 3.9% and 2.7% respectfully for the quarters
ended November 30, 1996 and 1995. Data processing costs increased for both the
current quarter and the nine months ended November 30, 1996 due to depreciation
of new computer equipment and the addition of staff.
Interest expense was $306,200 for the nine months ended November 30, 1996 versus
$204,400 for the nine months ended November 30, 1995, an increase of 49.8%.
Interest expense for quarter ended November 30, 1996 was down 7.5% to $80,300
when compared with $86,800 for the same quarter last year. The Company incurred
higher borrowing levels during the first six months of the current year while
during the third quarter the Company was able to reduce its debt level when
compared with the same periods last year. The increased borrowings during the
first six months occurred as the Company maintained higher inventory levels.
Increased sales in the Home Business Division, whose sales are primarily for
cash, along with a reduction in the inventory levels allowed the Company to
reduce its borrowings and interest expense during the third quarter ended
November 30, 1996.
Discontinued Operations - Effective February 29, 1996, the Company
- -----------------------
discontinued its School Division. The Company anticipates that the liquidation
of the division will be completed during fiscal 1997 through the disposition of
remaining assets of the division. The remaining assets of the division were
written off at February 29, 1996. Accordingly, the operating results of the
School Division are segregated and reported as discontinued operations in the
accompanying statements of earnings. The condensed statements of operations
relating to the discontinued School Division operations for the three months and
nine months ended November 30, 1995 are presented below.
<TABLE>
<CAPTION>
Three Months Ended November 30, 1995 Nine Months Ended November 30, 1995
------------------------------------- ------------------------------------
<S> <C> <C>
Gross sales $ 6,200 $ 39,300
Less discount and allowances (300) (5,100)
--------- ---------
Net sales 5,900 34,200
Cost of sales 1,900 8,200
--------- ---------
Gross margin 4,000 26,000
Operating expenses 21,000 65,900
--------- ---------
Loss before income taxes (17,000) (39,900)
Income tax benefit 6,500 15,300
--------- ---------
Loss from operations $ (10,500) $ (24,600)
========= =========
</TABLE>
11
<PAGE>
PART II OTHER INFORMATION
Item 6 - Exhibits and Reports on Form 8-K
A. Exhibits
1. None
B. Reports on Form 8-K
1. There were no reports filed on Form 8-K during the three
months covered by this report.
12
<PAGE>
EDUCATIONAL DEVELOPMENT CORPORATION
- --------------------------------------------------
SIGNATURES
----------
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
EDUCATIONAL DEVELOPMENT CORPORATION
(Registrant)
By /s/ Randall W. White
--------------------------------
Randall W. White
President
Date: January 14 1997
-----------------
13
<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
_____________________ AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<S> <C> <C>
<PERIOD-TYPE> 9-MOS 12-MOS
<FISCAL-YEAR-END> FEB-29-1996 FEB-29-1996
<PERIOD-START> MAR-01-1996 MAR-01-1995
<PERIOD-END> NOV-30-1996 FEB-29-1996
<CASH> 8,100 215,963
<SECURITIES> 0 0
<RECEIVABLES> 3,003,800 2,819,384
<ALLOWANCES> 270,100 228,000
<INVENTORY> 8,893,400 11,776,138
<CURRENT-ASSETS> 11,919,100 15,437,504
<PP&E> 1,263,500 1,156,414
<DEPRECIATION> 373,800 341,052
<TOTAL-ASSETS> 12,823,300 16,257,968
<CURRENT-LIABILITIES> 4,874,500 9,526,080
<BONDS> 0 0
0 0
0 0
<COMMON> 1,084,900 1,079,648
<OTHER-SE> 6,863,900 5,652,240
<TOTAL-LIABILITY-AND-EQUITY> 12,823,300 16,257,968
<SALES> 16,994,000 19,253,467
<TOTAL-REVENUES> 16,994,000 19,253,467
<CGS> 6,672,700 8,083,221
<TOTAL-COSTS> 13,561,300 15,116,797
<OTHER-EXPENSES> 902,900 860,786
<LOSS-PROVISION> 45,000 60,000
<INTEREST-EXPENSE> 306,200 297,849
<INCOME-PRETAX> 2,178,600 2,918,035
<INCOME-TAX> 862,700 1,112,700
<INCOME-CONTINUING> 1,315,900 1,805,335
<DISCONTINUED> 0 (326,621)
<EXTRAORDINARY> 0 0
<CHANGES> 0 0
<NET-INCOME> 1,315,900 1,478,714
<EPS-PRIMARY> .25 .28
<EPS-DILUTED> .25 .28
</TABLE>
