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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
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FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED)
DECEMBER 4, 1996
COCA-COLA BOTTLING CO. CONSOLIDATED
(Exact name of registrant as specified in its charter)
<TABLE>
<CAPTION>
Delaware 0-9286 56-0950585
<S> <C> <C>
(State or other jurisdiction (Commission File Number) (IRS Employer Identification No.)
of incorporation)
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1900 Rexford Road, Charlotte, North Carolina 28211
(Address of principal executive offices Zip Code)
(704) 551-4400
Registrant's telephone number, including area code
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Item 5. Other Events
On December 4, 1996, the Company issued the following press release:
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(Coca-Cola COCA-COLA BOTTLING CO. CONSOLIDATED
logo) 1900 Rexford Road, Charlotte, NC 28211
NEWS RELEASE
MEDIA CONTACT: INVESTOR CONTACT:
LAUREN C. STEELE DAVID V. SINGER
VP CORPORATE AFFAIRS CHIEF FINANCIAL OFFICER
704-551-4551 704-551-4604
FOR IMMEDIATE RELEASE
Wednesday, December 4, 1996 Symbol: COKE
Quoted: NASDAQ National Market System
Coca-Cola Consolidated Names Frank Harrison, III
Board Chairman, Succeeds Frank Harrison, Jr.
CHARLOTTE--Coca-Cola Bottling Co. Consolidated's Board today announced
that J. Frank Harrison III, 41, has been named Chairman of the Board and CEO of
the Charlotte-based soft drink firm -- the nation's second largest Coca-Cola
bottler. He succeeds J. Frank Harrison Jr., who retired after two decades as
Chairman.
Harrison III, a 20-year veteran of the company, has served as Vice
Chairman and CEO since 1994. His predecessor, Mr. Harrison Jr., served on Coke
Consolidated's Board since 1973 and as its Chairman since 1977. Mr. Harrison,
Jr. will continue to serve on the Board and was named Chairman Emeritus of the
Board of Directors.
The new Chairman paid tribute to his father for his leadership of the
company. "Under his stewardship, Coca-Cola Consolidated was transformed from a
small, local soft drink bottler serving the Piedmont of North Carolina into one
of the largest Coca-Cola bottlers," Harrison III said.
Harrison III is a graduate of the University of North Carolina at
Chapel Hill and the Fuqua School of Business at Duke University. He joined
Coca-Cola Consolidated in 1977 and has worked in a variety of jobs, including
sales center manager in Raleigh and Charlotte, and Vice Chairman and CEO. He
currently serves on the Board of the National Soft Drink Association and the
Board of Governors of The Coca-Cola Bottlers' Association.
"Coca-Cola Consolidated has grown dramatically over the last decade,
both through strategic acquisitions and strong internal sales volume growth
while building long term shareholder value," Harrison, III said. "That has been
the direction of our company during my father's tenure and we will continue that
long term plan."
Charlotte-based Coca-Cola Consolidated, with more than 5,000 employees,
serves a population of more than 14 million consumers, distributing more than
100 million cases of soft drinks annually, with franchise bottling operations
across twelve southeastern states.
The Harrison family's Coca-Cola heritage dates to 1902 when the new
Chairman's great-grandfather, one of the first Coca-Cola bottlers, founded the
Greensboro Coca-Cola Bottling Company.
-Enjoy Coca-Cola-
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Signatures
Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized:
COCA-COLA BOTTLING CO. CONSOLIDATED
(REGISTRANT)
Date: December 6, 1996 BY: /s/ David V. Singer
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David V. Singer
Principal Financial Officer of the Registrant
and
Vice President, Chief Financial Officer
