COCA COLA BOTTLING CO CONSOLIDATED /DE/
10-K, 1996-03-27
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
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<PAGE>
                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
 
                             WASHINGTON, D.C. 20549
 
                                   FORM 10-K
 
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934
 
                  For the fiscal year ended December 31, 1995
 
                         Commission file number 0-9286
 
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
             (Exact name of Registrant as specified in its charter)
 
<TABLE>
<S>                                                              <C>
                           DELAWARE                                                     56-0950585
                (State or other jurisdiction of                                      (I.R.S. Employer
                incorporation or organization)                                    Identification Number)
</TABLE>
 
                               1900 REXFORD ROAD,
                        CHARLOTTE, NORTH CAROLINA 28211
                    (Address of principal executive offices)
                                   (Zip Code)
 
                                 (704) 551-4400
              (Registrant's telephone number, including area code)
 
Securities Registered Pursuant to Section 12(b) of the Act: None
Securities Registered Pursuant to Section 12(g) of the Act:
 
                         Common Stock, $l.00 par value
 
                                (Title of Class)
 
  Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes  X      No
 
  Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements,
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.
 
  State the aggregate market value of voting stock held by non-affiliates of the
Registrant.
 
<TABLE>
<S>                                    <C>
                                       MARKET VALUE AS OF MARCH 14, 1996
Common Stock, $1 par value                        $241,681,000
Class B Common Stock, $1 par value                     *
</TABLE>
 
  * No market exists for the shares of Class B Common Stock, which is neither
registered under Section 12 of the Act nor subject to Section 15(d) of the Act.
The Class B Common Stock is convertible into Common Stock on a share for share
basis at the option of the holder.
 
  Indicate the number of shares outstanding of each of the Registrant's classes
of common stock, as of the latest practicable date.
 
<TABLE>
<S>                                    <C>
               CLASS                   OUTSTANDING AS OF MARCH 14, 1996
Common Stock, $1 Par Value                         7,958,059
Class B Common Stock, $1 Par Value                 1,336,362
</TABLE>
 
                      DOCUMENTS INCORPORATED BY REFERENCE
 
<TABLE>
<S>                                                                                                      <C>
Proxy Statement to be filed pursuant to Section 14 of the Exchange Act with respect
  to the 1996 Annual Meeting of Shareholders..........................................................   Part III, Items 10-13
</TABLE>
 
<PAGE>
                                     PART I
 
ITEM 1 -- BUSINESS
 
  INTRODUCTION AND RECENT DEVELOPMENTS
 
     Coca-Cola Bottling Co. Consolidated, a Delaware corporation (the
"Company"), is engaged in the production, marketing and distribution of
carbonated and noncarbonated beverages, primarily products of The Coca-Cola
Company, Atlanta, Georgia ("The Coca-Cola Company"). The Company has been in the
soft drink manufacturing business since 1902.
 
     The Company has grown significantly since 1984. In 1984, net sales were
$130.2 million. In 1995, net sales were $761.9 million. The Company's franchise
territory was concentrated in North Carolina prior to 1984. A series of
acquisitions since 1984 have significantly expanded the Company's franchise
territory. The most significant acquisitions were as follows:
 
     (Bullet) February 8, 1985 -- Acquisition of various subsidiaries of Wometco
              Coca-Cola Bottling Company which included franchise territories in
              parts of Alabama, Tennessee and Virginia. Other noncontiguous
              territories acquired in this acquisition were subsequently sold.
 
     (Bullet) January 27, 1989 -- Acquisition of all of the outstanding stock of
              The Coca-Cola Bottling Company of West Virginia, Inc. which
              included franchise territory covering most of the state of West
              Virginia.
 
     (Bullet) December 20, 1991 -- Acquisition of all of the outstanding capital
              stock of Sunbelt Coca-Cola Bottling Company, Inc. ("Sunbelt")
              which included franchise territory covering parts of North
              Carolina and South Carolina.
 
     (Bullet) July 2, 1993 -- Formation of Piedmont Coca-Cola Bottling
              Partnership ("Piedmont"). Piedmont is a joint venture owned
              equally by the Company and The Coca-Cola Company through their
              respective subsidiaries. Piedmont distributes and markets soft
              drink products, primarily in parts of North Carolina and South
              Carolina. The Company sold and contributed certain franchise
              territories to Piedmont upon formation. The Company currently
              provides part of the finished product requirements for Piedmont
              and receives a fee for managing the operations of Piedmont
              pursuant to a Management Agreement.
 
     These transactions, along with several smaller acquisitions of additional
franchise territory, have resulted in the Company becoming the second largest
Coca-Cola bottler in the United States.
 
     The Coca-Cola Company currently owns an economic interest of approximately
30% and a voting interest of approximately 23% in the Company. The Company sold
1,355,033 shares of newly issued Common Stock and 269,158 shares of Class B
Common Stock to The Coca-Cola Company in June 1987. An additional 1.1 million
shares of the Company's Common Stock were issued to The Coca-Cola Company on
January 27, 1989 in exchange for outstanding stock of The Coca-Cola Bottling
Company of West Virginia, Inc., and The Coca-Cola Company purchased an
additional 33,464 shares of Common Stock on June 25, 1993 pursuant to the
exercise of its right to maintain its proportionate voting and equity interests
in the Company under the terms of a Stock Rights and Restrictions Agreement
dated January 27, 1989.
 
     The Company considers acquisition opportunities for additional territories
on an ongoing basis. To achieve its goals, further purchases and sales of
franchise rights and entities possessing such rights and other related
transactions designed to facilitate such purchases and sales may occur.
 
  GENERAL
 
     In its soft drink operations, the Company holds franchises under which it
produces and markets, in certain regions, carbonated soft drink products of The
Coca-Cola Company, including Coca-Cola classic, caffeine free Coca-Cola classic,
diet Coke, caffeine free diet Coke, Cherry Coke, TAB, Sprite, diet Sprite, Mello
Yello, diet Mello Yello, Mr. PiBB, Barq's Root Beer, Fresca, Minute Maid orange
and diet Minute Maid orange sodas. The Company also distributes and markets
POWERaDE, ready-to-drink Nestea, Fruitopia and Minute Maid Juices To Go in
certain of its markets. The Company produces and markets Dr Pepper in most of
its regions. Various other products, including Welch's flavors, Seagrams'
products and Sundrop are produced and marketed in one or more of the Company's
regions under franchise agreements with the companies that manufacture the
concentrate for those beverages. In addition, the Company also produces soft
drinks for other Coca-Cola franchise bottlers.
 
     The Company's principal soft drink is Coca-Cola classic. During the last
three fiscal years, sales of products under the trademark Coca-Cola have
accounted for more than half of the Company's soft drink sales. In total, the
products of The Coca-Cola Company accounted for approximately 90% of the
Company's soft drink sales during fiscal 1995.
 
                                       1
 
<PAGE>
  FRANCHISES
 
     The Company's franchises from The Coca-Cola Company entitle the Company to
produce and market The Coca-Cola Company's soft drinks in bottles, cans and five
gallon, pressurized, pre-mix containers. The Company is one of many companies
holding such franchises. The Coca-Cola Company is the sole owner of the secret
formulas pursuant to which the primary components (either concentrates or
syrups) of Coca-Cola trademark beverages are manufactured. The concentrates,
when mixed with water and sweetener, produce syrup which, when mixed with
carbonated water, produce the soft drinks known as "Coca-Cola," "Coca-Cola
classic," "Coke" and other soft drinks of The Coca-Cola Company which are
manufactured and marketed by the Company. The Company also purchases natural
sweeteners from The Coca-Cola Company. No royalty or other compensation is paid
under the franchise agreements to The Coca-Cola Company for the Company's right
to use in its territories the franchised tradenames and trademarks, such as
"Coca-Cola," "Coca-Cola classic" and "Coke," and their associated patents,
copyrights, designs and labels, all of which are owned by The Coca-Cola Company.
The Company has similar arrangements with the Dr Pepper Company and other
franchisors.
 
     BOTTLE CONTRACTS. The Company is party to standard bottle contracts with
The Coca-Cola Company for each of its bottling territories (the "Bottle
Contracts") which provide that the Company will purchase its entire requirement
of concentrates and syrups for Coca-Cola, Coca-Cola classic, caffeine free
Coca-Cola classic, Cherry Coke, diet Coke, caffeine free diet Coke and diet
Cherry Coke (together, the "Coca-Cola Trademark Beverages") from The Coca-Cola
Company. The Company has the exclusive right to distribute Coca-Cola Trademark
Beverages for sale in its territories in authorized containers of the nature
currently used by the Company, which include cans and returnable and
non-returnable bottles. The Coca-Cola Company may determine from time to time
what containers of this type to authorize for use by the Company.
 
     The price The Coca-Cola Company may charge for syrup or concentrate under
the Bottle Contracts is set by The Coca-Cola Company from time to time. Except
as provided in the Supplementary Agreement described below, there are no
limitations on prices for concentrate or syrup. Consequently, the prices at
which the Company purchases concentrates and syrup under the Bottle Contracts
may vary materially from the prices it has paid during the periods covered by
the financial information included in this report.
 
     Under the Bottle Contracts, the Company is obligated to maintain such
plant, equipment, staff and distribution facilities as are required for the
manufacture, packaging and distribution of the Coca-Cola Trademark Beverages in
authorized containers, and in sufficient quantities to satisfy fully the demand
for these beverages in its territories; to undertake adequate quality control
measures and maintain sanitation standards prescribed by The Coca-Cola Company;
to develop, to stimulate, and to satisfy fully the demand for Coca-Cola
Trademark Beverages and to use all approved means, and to spend such funds on
advertising and other forms of marketing, as may be reasonably required to meet
that objective; and to maintain such sound financial capacity as may be
reasonably necessary to assure performance by the Company and its affiliates of
their obligations to The Coca-Cola Company.
 
     The Bottle Contracts require the Company to submit to The Coca-Cola Company
each year its plans for marketing, management and advertising with respect to
the Coca-Cola Trademark Beverages for the ensuing year. Such plans must
demonstrate that the Company has the financial capacity to perform its duties
and obligations to The Coca-Cola Company under the Bottle Contracts. The Company
must obtain The Coca-Cola Company's approval of those plans, which approval may
not be unreasonably withheld, and if the Company carries out its plan in all
material respects, it will have satisfied its contractual obligations. Failure
to carry out such plans in all material respects would constitute an event of
default that, if not cured within 120 days of notice of such failure, would give
The Coca-Cola Company the right to terminate the Bottle Contracts. If the
Company at any time fails to carry out a plan in all material respects with
respect to any geographic segment (as defined by The Coca-Cola Company) of its
territory, and if that failure is not cured within six months of notice of such
failure, The Coca-Cola Company may reduce the territory covered by the
applicable Bottle Contract by eliminating the portion of the territory with
respect to which the failure has occurred.
 
     The Coca-Cola Company has no obligation under the Bottle Contracts to
participate with the Company in expenditures for advertising and marketing. As
it has in the past, The Coca-Cola Company may contribute to such expenditures
and undertake independent advertising and marketing activities, as well as
cooperative advertising and sales promotion programs which require mutual
cooperation and financial support of the Company. The future levels of marketing
support and promotional funds provided by The Coca-Cola Company may vary
materially from the levels provided during the periods covered by the financial
information included in this report.
 
     The Coca-Cola Company has the right to reformulate any of the Coca-Cola
Trademark Beverages and to discontinue any of the Coca-Cola Trademark Beverages,
subject to certain limitations, so long as all Coca-Cola Trademark Beverages are
 
                                       2
 
<PAGE>
not discontinued. The Coca-Cola Company may also introduce new beverages under
the trademarks "Coca-Cola" or "Coke" or any modification thereof, and in that
event the Company would be obligated to manufacture, package, distribute and
sell the new beverages with the same duties as exist under the Bottle Contracts
with respect to Coca-Cola Trademark Beverages.
 
     If the Company acquires the right to manufacture and sell Coca-Cola
Trademark Beverages in any additional territory, the Company has agreed that
such new territory will be covered by a standard contract in the same form as
the Bottle Contracts and that any existing agreement with respect to the
acquired territory automatically shall be amended to conform to the terms of the
Bottle Contracts. In addition, if the Company acquires control, directly or
indirectly, of any bottler of Coca-Cola Trademark Beverages, or any party
controlling a bottler of Coca-Cola Trademark Beverages, the Company must cause
the acquired bottler to amend its franchises for the Coca-Cola Trademark
Beverages to conform to the terms of the Bottle Contracts.
 
     The Bottle Contracts are perpetual, subject to termination by The Coca-Cola
Company in the event of default by the Company. Events of default by the Company
include (1) the Company's insolvency, bankruptcy, dissolution, receivership or
similar conditions; (2) the Company's disposition of any interest in the
securities of any bottling subsidiary without the consent of The Coca-Cola
Company; (3) termination of any agreement regarding the manufacture, packaging,
distribution or sale of Coca-Cola Trademark Beverages between The Coca-Cola
Company and any person that controls the Company; (4) any material breach of any
obligation occurring under the Bottle Contracts (including, without limitation,
failure to make timely payment for any syrup or concentrate or of any other debt
owing to The Coca-Cola Company, failure to meet sanitary or quality control
standards, failure to comply strictly with manufacturing standards and
instructions, failure to carry out an approved plan as described above, and
failure to cure a violation of the terms regarding imitation products), that
remains uncured for 120 days after notice by The Coca-Cola Company; or (5)
producing, manufacturing, selling or dealing in any "Cola Product," as defined,
or any concentrate or syrup which might be confused with those of The Coca-Cola
Company; or (6) selling any product under any trade dress, trademark, or
tradename or in any container in which The Coca-Cola Company has a proprietary
interest; or (7) owning any equity interest in or controlling any entity which
performs any of the activities described in (5) or (6) above. In addition, upon
termination of the Bottle Contracts for any reason, The Coca-Cola Company, at
its discretion, may also terminate any other agreements with the Company
regarding the manufacture, packaging, distribution, sale or promotion of soft
drinks, including the Allied Bottle Contracts described elsewhere herein.
 
     The Company is prohibited from assigning, transferring or pledging its
Bottle Contracts, or any interest therein, whether voluntarily or by operation
of law, without the prior consent of The Coca-Cola Company. Moreover, the
Company may not enter into any contract or other arrangement to manage or
participate in the management of any other Coca-Cola bottler without the prior
consent of The Coca-Cola Company.
 
     The Coca-Cola Company may automatically amend the Bottle Contracts if 80%
of the domestic bottlers who are parties to agreements with The Coca-Cola
Company containing substantially the same terms as the Bottle Contracts, which
bottlers purchased for their own account 80% of the syrup and equivalent gallons
of concentrate for Coca-Cola Trademark Beverages purchased for the account of
all such bottlers, agree that their bottle contracts shall be likewise amended.
 
     SUPPLEMENTARY AGREEMENT. The Company and The Coca-Cola Company are also
parties to a Supplementary Agreement (the "Supplementary Agreement") that
modifies some of the provisions of the Bottle Contracts. The Supplementary
Agreement provides that The Coca-Cola Company will exercise good faith and fair
dealing in its relationship with the Company under the Bottle Contracts; offer
marketing support and exercise its rights under the Bottle Contracts in a manner
consistent with its dealings with comparable bottlers; offer to the Company any
written amendment to the Bottle Contracts (except amendments dealing with
transfer of ownership) which it offers to any other bottler in the United
States; and, subject to certain limited exceptions, sell syrups and concentrates
to the Company at prices no greater than those charged to other bottlers which
are parties to contracts substantially similar to the Bottle Contracts.
 
     The Supplementary Agreement permits transfers of the Company's capital
stock that would otherwise be limited by the Bottle Contracts.
 
     ALLIED BOTTLE CONTRACTS. Other contracts with The Coca-Cola Company (the
"Allied Bottle Contracts") grant similar exclusive rights to the Company with
respect to the distribution of Sprite, Mr. PiBB, Mello Yello, diet Mello Yello,
Fanta, TAB, diet Sprite, sugar free Mr. PiBB, Fresca, Minute Maid orange and
diet Minute Maid orange sodas (the "Allied Beverages") for sale in authorized
containers in its territories. These contracts contain provisions that are
similar to those of the Bottle Contracts with respect to pricing, authorized
containers, planning, quality control, trademark and transfer restrictions and
related matters. Each Allied Bottle Contract has a term of 10 years and is
renewable by the Company for an additional 10
 
                                       3
 
<PAGE>
years at the end of each 10 year period, but is subject to termination in the
event of (1) the Company's insolvency, bankruptcy, dissolution, receivership or
similar condition; (2) termination of the Company's Bottle Contract covering the
same territory by either party for any reason; and (3) any material breach of
any obligation of the Company under the Allied Bottle Contract that remains
uncured for 120 days after notice by The Coca-Cola Company. The Coca-Cola
Company recently purchased Barq's, Inc. from whom the Company has been granted
rights to manufacture and market Barq's Root Beer. The Bottler's Agreement
between the Company and Barq's, Inc. remains in effect and The Coca-Cola Company
has not informed the Company of any intention to replace it.
 
     POST-MIX RIGHTS. The Company also has the non-exclusive right to sell
Coca-Cola classic and other fountain syrups ("post-mix syrup") of The Coca-Cola
Company.
 
     OTHER BOTTLING AGREEMENTS. The bottling agreements from most other soft
drink franchisors are similar to those described above in that they are
renewable at the option of the Company and the franchisors at prices
unilaterally fixed by the franchisors. They also contain similar restrictions on
the use of trademarks, approved bottles, cans and labels and sale of imitations
or substitutes as well as termination for cause provisions. Sales of beverages
by the Company under these agreements represented approximately 10% of the
Company's sales for fiscal 1995.
 
     The territories covered by the Allied Bottle Contracts and by bottling
agreements for products of franchisors other than The Coca-Cola Company in most
cases correspond with the territories covered by the Bottle Contracts. The
variations do not have a material effect on the business of the Company taken as
a whole.
 
  MARKETS AND PRODUCTION AND DISTRIBUTION FACILITIES
 
     As of March 14, 1996, the Company held franchises from The Coca-Cola
Company covering the majority of central, northern and western North Carolina,
and portions of Alabama, Mississippi, Tennessee, Kentucky, Virginia, West
Virginia, Ohio, Pennsylvania, Georgia and Florida. The total population within
the Company's franchise territory is approximately 12.1 million.
 
     As of March 14, 1996, the Company operated in six principal geographical
regions. Certain information regarding each of these markets follows:
 
     1. NORTH CAROLINA. This region includes the majority of central and western
North Carolina, including Raleigh, Greensboro, Winston-Salem, High Point,
Hickory, Asheville, Fayetteville and Charlotte and the surrounding areas. The
region has an estimated population of 5.2 million. Production/distribution
facilities are located in Charlotte and 15 other distribution facilities are
located in the region.
 
     2. SOUTH ALABAMA. This region includes a portion of southwestern Alabama,
including the area surrounding Mobile, and a portion of southeastern
Mississippi. The region has an estimated population of 900,000. A
production/distribution facility is located in Mobile, and five other
distribution facilities are located in the region.
 
     3. SOUTH GEORGIA. This region includes a small portion of eastern Alabama,
a portion of southwestern Georgia surrounding Columbus, Georgia, in which a
distribution facility is located, and a portion of the Florida Panhandle,
including Panama City and Quincy. Four other distribution facilities are located
in the region. This region has an estimated population of 1.0 million.
 
     4. MIDDLE TENNESSEE. This region includes a portion of central Tennessee,
including areas surrounding Nashville, and a small portion of southern Kentucky.
The region has an estimated population of 1.6 million. A production/distribution
facility is located in Nashville and seven other distribution facilities are
located in the region.
 
     5. WESTERN VIRGINIA. This region includes most of southwestern Virginia,
including areas surrounding Roanoke, a portion of the southern piedmont of
Virginia, a portion of northeastern Tennessee and a portion of southeastern West
Virginia. The region has an estimated population of 1.5 million. A
production/distribution facility is located in Roanoke and seven other
distribution facilities are located in the region.
 
     6. WEST VIRGINIA. This region includes most of the state of West Virginia,
a portion of eastern Kentucky, a portion of eastern Ohio and a portion of
southwestern Pennsylvania. The region has an estimated population of 1.9
million. There are 11 distribution facilities located in the region.
 
     The Company owns 100% of the operations in each of the regions listed.
 
                                       4
 
<PAGE>
     The Company sold the majority of its South Carolina franchise territory to
Piedmont in July 1993. Pursuant to a Management Agreement, the Company produces
a portion of the soft drink products for Piedmont. The Company currently owns a
50% interest in Piedmont. Piedmont's franchise territory covers parts of eastern
North Carolina and most of South Carolina. This region has an estimated
population of 4.1 million.
 
     On June 1, 1994, the Company executed a management agreement with South
Atlantic Canners, Inc. ("SAC"), a manufacturing cooperative located in
Bishopville, South Carolina. The Company is a member of the cooperative and
receives a fee for managing the day-to-day operations of SAC pursuant to a
10-year Management Agreement. SAC has significantly expanded its operations by
adding two PET bottling lines. The new bottling lines supply a portion of the
Company's and Piedmont's volume requirements for PET product. The Company
executed member purchase agreements with SAC that require minimum annual
purchases of canned product, 20 ounce PET product, 2 liter PET product and 3
liter PET product by the Company. Products purchased pursuant to these member
purchase agreements total approximately $40 million on an annual basis.
 
     In addition to producing bottled and canned soft drinks for the Company's
franchise territories, each production facility also produces some products for
sale by other Coca-Cola bottlers. With the exception of the Company's production
of soft drink products for Piedmont, this contract production is currently not
material in the Company's production centers.
 
  RAW MATERIALS
 
     In addition to concentrates obtained by the Company from The Coca-Cola
Company and other concentrate companies for use in its soft drink manufacturing,
the Company also purchases sweeteners, carbon dioxide, glass and plastic
bottles, cans, closures, pre-mix containers and other packaging materials as
well as equipment for the production, distribution and marketing of soft drinks.
Except for sweetener, cans and plastic bottles, the Company purchases its raw
materials from multiple suppliers.
 
     The cost of aluminum cans increased significantly at the beginning of 1995
as a result of increases in the price of aluminum ingot. The Company entered
into supply agreements in the fourth quarter of 1995 with its aluminum can
suppliers which require the Company to purchase the majority of its aluminum can
requirements for two of its four manufacturing facilities. These agreements,
which extend through the end of 2000, also reduce the variability of the cost of
cans for these two facilities.
 
     The Company purchases substantially all of its plastic bottles (20 ounce, 1
liter, 2 liter and 3 liter sizes) from manufacturing plants which are owned and
operated by two cooperatives of Coca-Cola bottlers, including the Company. The
Company joined the southwest cooperative in February 1985 following its
acquisition of the bottling subsidiaries of Wometco Coca-Cola Bottling Company.
The Company joined the southeast cooperative in 1984.
 
     None of the materials or supplies used by the Company is in short supply,
although the supply of specific materials could be adversely affected by
strikes, weather conditions, governmental controls or national emergency
conditions.
 
  MARKETING
 
     The Company's soft drink products are sold and distributed directly by its
employees to retail stores and other outlets, including food markets,
institutional accounts and vending machine outlets. During 1995, approximately
75% of the Company's total sales were made in the take-home channel through
supermarkets, convenience stores and other retail outlets. The remaining sales
were made in the cold drink channel, primarily through dispensing machines,
owned either by the Company, retail outlets or third party vending companies.
 
     New product introductions, packaging changes and sales promotions have been
the major competitive techniques in the soft drink industry in recent years and
have required and are expected to continue to require substantial expenditures.
New product introductions in recent years include: caffeine free Coca-Cola
classic; caffeine free diet Coke; Cherry Coke; diet Mello Yello; Minute Maid
orange; diet Minute Maid orange; ready-to-drink Nestea; Fruitopia; POWERaDE; and
Minute Maid Juices To Go. New product introductions have entailed increased
operating costs for the Company resulting from special marketing efforts,
obsolescence of replaced items and, occasionally, higher raw materials costs.
 
     After several new package introductions in recent years, the Company now
sells its soft drink products in a variety of returnable and non-returnable
bottles, both glass and plastic, and in cans, in varying proportions from market
to market. There may be as many as eight different packages for Coca-Cola
classic within a single geographical area. Physical unit sales of soft drinks
during fiscal year 1995 were approximately 48% cans, 49% non-returnable bottles,
2% pre-mix and 1% returnable bottles.
 
                                       5
 
<PAGE>
     Advertising in various media, primarily television and radio, is relied
upon extensively in the marketing of the Company's soft drinks. The Coca-Cola
Company and Dr Pepper Company have joined the Company in making substantial
expenditures in cooperative advertising in the Company's marketing areas. The
Company also benefits from national advertising programs conducted by The
Coca-Cola Company and Dr Pepper Company. In addition, the Company expends
substantial funds on its own behalf for extensive local sales promotions of the
Company's soft drink products. These expenses are partially offset by marketing
funds which the concentrate companies provide to the Company in support of a
variety of marketing programs, such as price promotions, merchandising programs
and point-of-sale displays.
 
     The substantial outlays which the Company makes for advertising are
generally regarded as necessary to maintain or increase sales volume, and any
curtailment of the funding provided by The Coca-Cola Company for advertising or
marketing programs which benefit the Company could have a material effect on the
business of the Company.
 
  SEASONALITY
 
     Sales are somewhat seasonal, with the highest sales volume occurring in
May, June, July and August. The Company has adequate production capacity to meet
sales demands during these peak periods.
 
  COMPETITION
 
     The soft drink industry is highly competitive. The Company's competitors
include several large soft drink manufacturers engaged in the distribution of
nationally advertised products, as well as similar companies which market
lesser-known soft drinks in limited geographical areas and manufacturers of
private brand soft drinks. In each region in which the Company operates, between
75% and 95% of carbonated soft drink sales in bottles, cans and pre-mix
containers are accounted for by the Company and its principal competition, which
in each region includes the local bottler of Pepsi-Cola and, in some regions,
also includes the local bottler of Royal Crown products. The Company's
carbonated beverage products also compete with, among others, noncarbonated
beverages and citrus and noncitrus fruit drinks.
 
     The principal methods of competition in the soft drink industry are
point-of-sale merchandising, new product introductions, packaging changes, price
promotions, quality of distribution and advertising.
 
  GOVERNMENT REGULATION
 
     The production and marketing of beverages are subject to the rules and
regulations of the United States Food and Drug Administration ("FDA") and other
federal, state and local health agencies. The FDA also regulates the labeling of
containers.
 
     No reformulation of the Company's products is presently required by any
rule or regulation, but there can be no assurance that future government
regulations will not require reformulation of the Company's products.
 
     From time to time, legislation has been proposed in Congress and by certain
state and local governments which would prohibit the sale of soft drink products
in non-returnable bottles and cans or require a mandatory deposit as a means of
encouraging the return of such containers in an attempt to reduce solid waste
and litter. The Company is currently not impacted by this type of proposed
legislation.
 
     Soft drink and similar-type taxes have been in place in North Carolina,
South Carolina, West Virginia and Tennessee for several years. To the Company's
knowledge, legislation has not been proposed or enacted to increase the tax in
West Virginia or Tennessee. The North Carolina soft drink tax will be reduced by
25% beginning July 1, 1996. The South Carolina soft drink tax has been repealed
and will be phased out over a six-year period beginnning July 1, 1996.
 
  ENVIRONMENTAL REMEDIATION
 
     The Company does not currently have any material capital expenditure
commitments for environmental remediation for any of its properties.
 
  EMPLOYEES
 
     As of March 14, 1996, the Company had a total of approximately 4,800
full-time employees, of whom approximately 400 were union members. Management of
the Company believes that the Company's relations with its employees are
generally good.
 
                                       6
 
<PAGE>
ITEM 2 -- PROPERTIES
 
     The principal properties of the Company include its corporate headquarters,
its four production facilities and its 54 distribution centers, all of which are
owned by the Company except for its corporate headquarters, two
production/distribution facilities and nine distribution centers.
 
     On November 30, 1992, the Company and the owner of the Company's Snyder
Production Center in Charlotte, North Carolina agreed to the early termination
of the Company's lease. Harrison Limited Partnership One purchased the property
contemporaneously with the termination of the lease, and the Company and
Harrison Limited Partnership One entered into an agreement under which the
Company leased the property for a 10-year term beginning on December 1, 1992.
JFH Management, Inc., a North Carolina corporation of which J. Frank Harrison,
Jr. is the sole shareholder, serves as sole general partner of the limited
partnership that purchased the production center property. The sole limited
partner of the limited partnership is a trust as to which J. Frank Harrison, III
and Reid M. Henson are co-trustees, share investment powers, and as to which
they share voting power for purposes of this partnership interest. The
beneficiaries of this trust are J. Frank Harrison, Jr. and his descendants. The
annual base rent the Company is obligated to pay under the lease agreement is
subject to adjustment for increases in the Consumer Price Index and for
increases or decreases in interest rates based on London Interbank Offered Rate
("LIBOR").
 
     On June 1, 1993, Beacon Investment Corporation, a North Carolina
corporation of which J. Frank Harrison, III is sole shareholder, purchased the
office building located on Rexford Road in Charlotte, North Carolina, in which
the Company leases its executive offices. Contemporaneously, the Company entered
into a 10-year lease commencing June 1, 1993 with Beacon Investment Corporation
for office space within the building. The annual base rent the Company is
obligated to pay under the lease agreement is subject to adjustment for
increases in the Consumer Price Index and for increases or decreases in interest
rates based on LIBOR.
 
     The Company also leases its 297,500 square-foot production/distribution
facility in Nashville, Tennessee. The lease requires monthly payments through
2002. The Company's other real estate leases are not material.
 
     The Company owns and operates two soft drink production facilities apart
from the leased facilities described above. The current percentage utilization
of the Company's production centers as of March 14, 1996 is approximately as
indicated below:
 
                             PRODUCTION FACILITIES
 
<TABLE>
<CAPTION>
                                                                                             PERCENTAGE
LOCATION                                                                                    UTILIZATION*
<S>                                                                                         <C>
Charlotte, North Carolina................................................................        84%
Mobile, Alabama..........................................................................        81%
Nashville, Tennessee.....................................................................        63%
Roanoke, Virginia........................................................................        74%
</TABLE>
 
* Estimated 1996 production divided by capacity (based on 80 hours of operations
  per week).
 
     The Company currently has sufficient production capacity to meet its
operational requirements. In addition to the production facilities noted above,
the Company also has access to production capacity from South Atlantic Canners,
Inc.
 
     Bottled and canned soft drinks are transported to distribution centers for
storage pending sale. The number of centers by market area as of March 14, 1996
is as follows:
 
                              DISTRIBUTION CENTERS
 
<TABLE>
<CAPTION>
                                                                                             NUMBER OF
REGION                                                                                        CENTERS
<S>                                                                                          <C>
North Carolina............................................................................       16
South Alabama.............................................................................        6
South Georgia.............................................................................        5
Middle Tennessee..........................................................................        8
Western Virginia..........................................................................        8
West Virginia.............................................................................       11
</TABLE>
 
                                       7
 
<PAGE>
     The Company's distribution facilities are all in good condition and are
adequate for the Company's operations as presently conducted.
 
     The Company also operates approximately 2,600 vehicles in the sale and
distribution of its soft drink products, of which approximately 1,400 are
delivery trucks. In addition, the Company owns or leases approximately 113,000
soft drink dispensing and vending machines.
 
ITEM 3 -- LEGAL PROCEEDINGS
 
     On March 4, 1993, a Complaint was filed against the Company, the
predecessor bottling company for the Laurel, Mississippi territory and other
unnamed parties by the testatrix spouse of a deceased former employee of the
predecessor bottler. This suit alleges misrepresentation and fraud in connection
with the severance package offered to employees terminated by the predecessor
bottler in connection with the acquisition of the Laurel franchise subsidiary of
the Company. Plaintiff seeks damages in an amount up to $18 million in
compensatory and punitive damages. The Company believes that the Complaint is
without merit and its ultimate disposition will not have a material adverse
effect on the financial condition or results of operations of the Company.
 
ITEM 4 -- SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
     There were no matters submitted to a vote of security holders during the
fourth quarter of the fiscal year ended December 31, 1995.
 
                      EXECUTIVE OFFICERS OF THE REGISTRANT
 
     Pursuant to General Instruction G(3) of Form 10-K, the following list is
included as an unnumbered item in Part I of this Report in lieu of being
included in the Proxy Statement for the Annual Meeting of Shareholders to be
filed.
 
     The following is a list of names and ages of all the executive officers of
the Registrant as of March 14, 1996, indicating all positions and offices with
the Registrant held by each such person. All officers have served in their
present capacities for the past five years except as otherwise stated.
 
     J. FRANK HARRISON, JR., age 65, is Chairman of the Board of Directors of
the Company and has served the Company in that capacity since 1977. Mr.
Harrison, Jr. served as Chief Executive Officer of the Company from August 1980
until April 1983. He has previously served the Company as Vice Chairman of the
Board of Directors. He has been a Director of the Company since 1973. Mr.
Harrison, Jr. presently is a Director of Dixie Yarns, Inc. Mr. Harrison, Jr. is
Chairman of the Executive Committee and the Finance Committee and is a member of
the Compensation Committee.
 
     J. FRANK HARRISON, III, age 41, is a Vice Chairman of the Board of
Directors and Chief Executive Officer of the Company. Mr. Harrison has served in
the capacity of Vice Chairman since his election in November 1987 and was
appointed as the Company's Chief Executive Officer in May 1994. He was first
employed by the Company in 1977, and has served as a Division Sales Manager and
as a Vice President of the Company. Mr. Harrison, III is a Director of Wachovia
Bank & Trust Co., N.A., Southern Region Board. He is Chairman of the
Compensation Committee and is a member of the Executive Committee, the Audit
Committee and the Finance Committee.
 
     REID M. HENSON, age 56, has served as a Vice Chairman of the Board of
Directors of the Company since 1983. Prior to that time, Mr. Henson served as a
consultant for JTL Corporation, a management company, and later as President of
JTL Corporation. He has been a Director of the Company since 1979, is Chairman
of the Audit Committee and is a member of the Executive Committee, the
Retirement Benefits Committee and the Finance Committee.
 
     JAMES L. MOORE, JR., age 53, is President and Chief Operating Officer of
the Company. Prior to his election as President in March 1987, he served as
President and Chief Executive Officer of Atlantic Soft Drink Co., a soft drink
bottling subsidiary of Grand Metropolitan USA. Mr. Moore has been a Director of
the Company since March 1987. He is a member of the Executive Committee and is
Chairman of the Retirement Benefits Committee.
 
     DAVID V. SINGER, age 40, is Vice President and Chief Financial Officer. In
addition to his Finance duties, Mr. Singer has overall responsibility for the
Company's Purchasing/Materials Management function as well as the Manufacturing
function. He served as Vice President, Chief Financial Officer and Treasurer
from October 1987 through May 1992; prior to that he was Vice President and
Treasurer. Prior to joining the Company in March 1986, Mr. Singer was a Vice
President of Corporate Banking for Mellon Bank, N.A.
 
                                       8
 
<PAGE>
     M. CRAIG AKINS, age 45, is Vice President, Cold Drink Market, a position he
has held since October 1993. He was Vice President, Division Manager of the
Tennessee Division from 1989-1993. From 1987 through 1988, he was General
Manager of the Nashville, TN sales center. From 1985 through 1986, he was Trade
Development Director of the Tennessee Division. Prior to joining the Company in
1985, he was a Regional Trade Development Manager for Coca-Cola USA.
 
     STEVEN D. CALDWELL, age 46, joined the Company in April 1987 as Vice
President, Business Systems and Services. Prior to joining the Company, he was
Director of MIS at Atlantic Soft Drink Co., a soft drink bottling subsidiary of
Grand Metropolitan USA for four years.
 
     WILLIAM B. ELMORE, age 40, is Vice President, Regional Manager for the
Virginia Division, West Virginia Division and Tennessee Division, a position he
has held since November 1991. He was Vice President, Division Manager of the
West Virginia Division from 1989-1991. He was Senior Director, Corporate
Marketing from 1988-1989. Preceding that, he held various positions in sales and
marketing in the Charlotte Division from 1985-1988. Before joining the Company
in 1985, he was employed by Coca-Cola USA for seven years where he held several
positions in their field sales organization.
 
     NORMAN C. GEORGE, age 40, is Vice President, Regional Manager for the
Carolinas South Region, a position he has held since November 1991. He served as
Vice President, Division Manager of the Southern Division from 1988-1991. He
served as Vice President, Division Manager of the Alabama Division from
1986-1988. From 1982-1986, he served as Director of Sales and Operations in the
Northern Division. Prior to joining the Company in 1982, he was Sales Manager of
the Dallas-Fort Worth Dr Pepper Bottling Company in Irving, Texas.
 
     BRENDA B. JACKSON, age 35, is Vice President and Treasurer, a position she
has held since January 1993. From February 1992 until her promotion, she served
as Assistant Treasurer. Mrs. Jackson joined the Company in March 1989 as
Director of Finance.
 
     UMESH M. KASBEKAR, age 38, is Vice President, Planning and Administration,
a position he has held since December 1994. He was Vice President, Planning from
December 1988 until December 1994. He was first employed by the Company in 1983
and held various other positions with the Company from 1983 to 1988.
 
     C. RAY MAYHALL, age 48, is Vice President, Regional Manager for the Georgia
Division, Alabama Division and the Carolinas North Region, a position he has
held since November 1991. He served as Vice President, Division Manager of the
Northern Division from 1989-1991. Before joining the Company in 1989, he was
Vice President, Sales and Marketing of Florida Coca-Cola Bottling Company, a
position he had held since 1987. Prior to 1987, he was Division Manager of the
Central Florida Division of Florida Coca-Cola Bottling Company for six years.
 
     ROBERT D. PETTUS, JR., age 51, is Vice President, Human Resources, a
position he has held since September 1984. Prior to joining the Company, he was
Director, Employee Relations for the Texize Division of Morton-Thiokol for seven
years.
 
     JAMES B. STUART, age 53, joined the Company in October 1990 as Vice
President, Marketing. Mr. Stuart had been Senior Vice President, Sales and
Marketing with JTL Corporation from 1980 until such company was acquired by The
Coca-Cola Company in 1986. From 1987 until joining the Company in 1990, Mr.
Stuart formed his own marketing company, serving a number of clients inside and
outside the soft drink industry. During this period, he worked almost
exclusively with the International Business Sector of The Coca-Cola Company.
 
     STEVEN D. WESTPHAL, age 41, is Vice President and Controller of the
Company, a position he has held since November 1987. Prior to joining the
Company, he was Vice President-Finance for Joyce Beverages, an independent
bottler, beginning in January 1985. Prior to working for Joyce Beverages, he was
Director of Corporate Planning for Mid-Atlantic Coca-Cola Bottling Company, Inc.
from December 1981 to December 1984.
 
                                       9
 
<PAGE>
                                    PART II
 
ITEM 5 -- MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
 
     The Company has two classes of common stock outstanding, Common Stock and
Class B Common Stock. The Common Stock is traded on the Nasdaq National Market
tier of the Nasdaq Stock MarketSM under the symbol COKE. The table below sets
forth for the periods indicated the high and low reported sales prices per share
of Common Stock. There is no established public trading market for the Class B
Common Stock. Shares of Class B Common Stock are convertible on a
share-for-share basis into shares of Common Stock.
<TABLE>
<CAPTION>
                                                                                                     FISCAL YEAR
                                                                                                         1995
                                                                                                 HIGH            LOW
<S>                                                                                           <C>            <C>
First quarter..............................................................................   $    29 3/4    $        26
Second quarter.............................................................................        32 3/4         29 1/4
Third quarter..............................................................................        35 7/8             31
Fourth quarter.............................................................................        35 1/2         33 1/4
 
</TABLE>

<TABLE>
<CAPTION>
 
                                                                                                        1994
                                                                                                HIGH            LOW
<S>                                                                                           <C>           <C>
First quarter..............................................................................  $    37 1/4    $        27
Second quarter.............................................................................       30 1/4             24
Third quarter..............................................................................           31         26 3/4
Fourth quarter.............................................................................       29 3/4             24
</TABLE>
 
     On February 8, 1994, the Board of Directors declared an increase in the
first quarter 1994 dividends. Shareholders of record as of February 24, 1994
received $.25 per share on both their Common Stock and Class B Common Stock
shares, payable on March 10, 1994. This dividend rate was maintained throughout
1994 and 1995.
 
     Pursuant to the Company's Certificate of Incorporation, no cash dividend or
dividend of property or stock other than stock of the Company may be declared
and paid, per share, on the Class B Common Stock unless a dividend of an amount
greater than or equal to such cash or property or stock has been declared and
paid on the Common Stock. Reference should be made to Article Fourth of the
Company's Certificate of Incorporation for additional provisions relating to the
relative dividend rights of holders of Common Stock and Class B Common Stock.
 
     The amount and frequency of future dividends will be determined by the
Company's Board of Directors in light of the earnings and financial condition of
the Company at such time, and no assurance can be given that dividends will be
declared in the future.
 
     The number of shareholders of record of the Common Stock and Class B Common
Stock, as of March 14, 1996, was 1,171 and 14, respectively.
 
ITEM 6 -- SELECTED FINANCIAL DATA
 
     The following table sets forth certain selected financial data concerning
the Company for the five years ended December 31, 1995. The data for the five
years ended December 31, 1995 is unaudited but is derived from audited
statements of the Company. This information should be read in conjunction with
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" set forth in Item 7 hereof and is qualified in its entirety by
reference to the more detailed financial statements and notes contained in Item
8 hereof. This information should also be read in conjunction with the
"Introduction and Recent Developments" section in Item 1 hereof which details
the Company's significant acquisitions and divestitures since 1984.
 
                                       10
 
<PAGE>
                            SELECTED FINANCIAL DATA*
 
                      IN THOUSANDS (EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                          FISCAL YEAR
SUMMARY OF OPERATIONS                                                1995        1994        1993        1992         1991
<S>                                                                <C>         <C>         <C>         <C>          <C>
Net sales.......................................................   $761,876    $723,896    $686,960    $ 655,778    $464,733
Cost of products sold...........................................    447,636     427,140     396,077      372,865     262,887
Selling expenses................................................    158,831     149,992     144,411      151,382     107,266
General and administrative expenses.............................     54,720      54,559      51,125       47,154      37,995
Depreciation expense............................................     26,746      24,188      23,284       22,217      18,785
Amortization of goodwill and intangibles........................     12,230      12,309      14,784       18,326      10,884
Total costs and expenses........................................    700,163     668,188     629,681      611,944     437,817
Income from operations..........................................     61,713      55,708      57,279       43,834      26,916
Interest expense................................................     33,091      31,385      30,994       36,862      21,556
Other income (expense), net.....................................     (3,401)         63      (2,270)      (2,121)     (2,404)
Income before income taxes, extraordinary charge and effect of
  accounting changes............................................     25,221      24,386      24,015        4,851       2,956
Federal and state income taxes..................................      9,685      10,239       9,182        2,768          20
Income before extraordinary charge and effect of accounting
  changes.......................................................     15,536      14,147      14,833        2,083       2,936
Extraordinary charge............................................     (5,016)
Effect of accounting changes....................................                 (2,211)                (116,199)
Net income (loss)...............................................     10,520      11,936      14,833     (114,116)      2,936
Preferred stock dividends.......................................                                           4,195         728
Net income (loss) applicable to common shareholders.............   $ 10,520    $ 11,936    $ 14,833    $(118,311)   $  2,208
Income (loss) per share:
  Income (loss) before extraordinary charge and effect of
     accounting changes.........................................   $   1.67    $   1.52    $   1.60    $    (.23)   $    .24
  Extraordinary charge..........................................       (.54)
  Effect of accounting changes..................................                   (.24)                  (12.66)
  Net income (loss) applicable to common shareholders...........   $   1.13    $   1.28    $   1.60    $  (12.89)   $    .24
Cash dividends per share:
  Common........................................................   $   1.00    $   1.00    $    .88    $     .88    $    .88
  Class B Common................................................   $   1.00    $   1.00    $    .52    $     .52    $    .52
 
YEAR-END FINANCIAL POSITION
Total assets....................................................   $676,571    $664,159    $648,449    $ 785,871    $785,196
Long-term debt..................................................    419,896     432,971     434,358      555,126     479,414
Redeemable preferred stock......................................                                                       7,280
Shareholders' equity............................................     38,972      33,981      29,629       25,806     205,426
 
OTHER INFORMATION
Weighted average number of Common and Class B Common shares
  outstanding...................................................      9,294       9,294       9,258        9,181       9,181
</TABLE>
 
     * All years presented are 52-week years except for 1992 which is a 53-week
year. In December 1991, the Company acquired Sunbelt Coca-Cola Bottling Company,
Inc. See Note 2 to the consolidated financial statements for information
concerning the Company's investment in Piedmont Coca-Cola Bottling Partnership.
During 1992, the Company changed its method of accounting for income taxes and
for postretirement benefits other than pensions. In 1994, the Company changed
its method of accounting for postemployment benefits, as described in Note 12.
In 1995, the Company recorded an extraordinary charge related to the repurchase
at a premium of a portion of the Company's long-term debt, as described in Note
6.
 
                                       11
 
<PAGE>
ITEM 7 -- MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
 
INTRODUCTION
 
     Coca-Cola Bottling Co. Consolidated (the "Company") is engaged in the
production, marketing and distribution of soft drinks, primarily products of The
Coca-Cola Company. Since 1984, the Company has expanded its franchise territory
throughout the Southeast, primarily through acquisitions.
 
     The current year provided significant challenges for the Company, with
substantial price increases for raw materials and a rise in short term interest
rates. The Company experienced increased packaging costs for both aluminum cans
and plastic bottles. The Company was able to offset these cost increases by
generating higher volume and increased net selling prices. The net selling price
increased by approximately 4%. Franchise sales volume increased by 5% over 1994.
The introduction of the 20 ounce contour bottle throughout the Company's
franchise territory contributed to the successful increases in both sales volume
and net selling prices. Interest expense increased by $1.7 million due to higher
short-term interest rates more than offsetting the interest savings resulting
from the $13 million reduction in long-term debt.
 
     Capital expenditures of $37 million in 1995 and $49 million in 1994 were
made to maintain the Company's physical asset base as well as providing the
Company with the opportunity to take advantage of new packages and higher margin
channels.
 
     On November 1, 1995, the Company issued $100 million of 6.85% debentures
under its $400 million shelf registration filed with the Securities and Exchange
Commission in 1994. The proceeds from the issuance of the debentures were used
for the early retirement of approximately $87 million of the Company's
Medium-Term Notes which matured between 1999 and 2002 and with varying rates of
interest from 7.99% to 10.00%. In conjunction with the early retirement of the
Medium-Term Notes, the Company recorded an after tax extraordinary charge of
$5.0 million or $.54 per share for 1995. This refinancing has allowed the
Company to take advantage of lower long-term interest rates.
 
     On July 2, 1993, the Company and The Coca-Cola Company formed Piedmont
Coca-Cola Bottling Partnership ("Piedmont") to distribute and market soft drink
products of The Coca-Cola Company and other third party licensors, primarily in
certain portions of North Carolina and South Carolina. The Company provides a
portion of the soft drink products to Piedmont at cost and receives a fee for
managing the business of Piedmont pursuant to a management agreement. The
Company and The Coca-Cola Company, through their respective subsidiaries, each
beneficially own a 50% interest in Piedmont. The Company is accounting for its
investment in Piedmont using the equity method of accounting.
 
     On June 1, 1994, the Company executed a management agreement with South
Atlantic Canners, Inc. ("SAC"), a manufacturing cooperative located in
Bishopville, South Carolina. The Company is a member of the cooperative and
receives a fee for managing the day-to-day operations of SAC pursuant to this
10-year management agreement. SAC has significantly expanded its operations by
adding two PET bottling lines. These new bottling lines will supply a portion of
the Company's and Piedmont's volume requirements for PET product.
 
RESULTS OF OPERATIONS
 
1995 COMPARED TO 1994
 
     The Company reported net income of $10.5 million or $1.13 per share for
fiscal 1995 compared to $11.9 million or $1.28 per share for fiscal 1994. The
1995 results reflect an after tax extraordinary charge of $5.0 million or $.54
per share on the early retirement of some of the Company's Medium-Term Notes. A
one-time, after-tax noncash charge of $2.2 million or $.24 per share was
recorded in 1994 upon the adoption of Statement of Financial Accounting
Standards No. 112, "Employers' Accounting for Postemployment Benefits" ("SFAS
112").
 
     Pretax earnings in 1995 were slightly higher than pretax earnings in 1994
despite increases in certain raw material costs and short-term interest rates.
Costs of goods sold related to net franchise sales increased due to higher
packaging costs; however, selling price increases more than offset the higher
cost of goods sold. The cost of aluminum cans increased significantly at the
beginning of 1995 as a result of increases in the price of aluminum ingot. The
Company entered into agreements in the fourth quarter of 1995 with its aluminum
can suppliers which require the Company to purchase the majority of its aluminum
can requirements for two of its four manufacturing facilities. These agreements,
which extend through the end of 2000, also reduce the variability of the cost of
cans for these two facilities. The cost of resin used to make plastic bottles
also increased significantly during 1995. The Company does not expect a similar
increase in the cost of plastic bottles in 1996.
 
                                       12
 
<PAGE>
     Net franchise sales for 1995 increased 9%, reflecting a volume increase of
approximately 5% and higher average net selling prices. Sales to other bottlers
decreased by 13% during 1995 as compared to 1994 primarily due to South Atlantic
Canners providing a larger portion of Piedmont's finished products requirements.
Finished products are sold by the Company to Piedmont at cost. The Company's
share of Piedmont's net loss increased from $671,000 in 1994 to $2.1 million in
1995. The increased loss was due primarily to higher short-term interest rates
on Piedmont's variable rate debt.
 
     Gross margin increased 6% in 1995. As a percentage of net franchise sales,
gross margin decreased slightly due to higher ingredient costs.
 
     Selling expenses for 1995 increased at a slower rate than net sales.
Selling expenses decreased from 26.3% of net franchise sales in 1994 to 25.9% of
net franchise sales in 1995. Increased selling costs were due to the Company's
ongoing commitment to sales development programs which resulted in increased
market share in 1995. Employment costs rose over 1994 levels due to increases in
franchise volume and in certain sales and operational areas as the Company
strives to improve employee retention in key markets.
 
     Depreciation expense increased 10.6% as a result of significant capital
spending in 1995 and 1994, primarily for manufacturing improvements related to
packaging changes and improvements to distribution facilities.
 
     Interest expense increased by 5.4% in 1995 despite a reduction in long-term
debt of $13 million. This increase is attributable to an average borrowing cost
in 1995 of 7.3% versus 6.6% in 1994, due primarily to higher interest rates on
the Company's variable rate debt. The early retirement of approximately $87
million of Medium-Term Notes in the fourth quarter of 1995 is expected to reduce
interest expense in 1996 as a result of lower interest rates.
 
     The $3.5 million change in "other income (expense), net" primarily reflects
a $1.2 million loss on disposal of assets in 1995 compared to a $1.4 million
gain on disposals in 1994. In addition, higher short-term interest rates
increased the cost of the Company's accounts receivable sale program by $.6
million.
 
     The effective tax rate for federal and state income taxes was approximately
38.4% in 1995 versus approximately 42% in 1994. The difference between the
effective rate and the statutory rate was due primarily to amortization of
nondeductible goodwill, state income taxes, nondeductible premiums on officers'
life insurance and other nondeductible expenses. The 1995 rate was lower than
the 1994 rate due to the utilization of certain credits and the reduced impact
of nondeductible items.
 
1994 COMPARED TO 1993
 
     The Company reported net income of $11.9 million or $1.28 per share for
fiscal 1994 compared to $14.8 million or $1.60 per share for fiscal 1993. A
one-time, after-tax noncash charge of $2.2 million or $.24 per share was
recorded in the first quarter of 1994 upon the adoption of Statement of
Financial Accounting Standards No. 112, "Employers' Accounting for
Postemployment Benefits" ("SFAS 112"). SFAS 112 requires the accrual, during the
years that employees render service, of the expected cost of providing
postemployment benefits if certain criteria are met.
 
     Pretax earnings in 1994 were slightly higher than pretax earnings in 1993
despite higher short-term interest rates that increased interest expense by
approximately 10% in the second half of 1994 versus the second half of 1993.
 
     Due to the formation of Piedmont on July 2, 1993, results of operations for
1994 are not directly comparable to the results of operations for 1993. On a
comparable franchise territory basis, net franchise sales for 1994 increased
5.2%, reflecting a volume increase of 4.6% and slightly higher average net
selling prices. The higher net selling prices maintained the increases in net
selling prices realized in 1993. Sales to other bottlers increased 57% during
1994 as compared to 1993 primarily due to the sale of soft drink products to
Piedmont. Finished products are sold to Piedmont at cost.
 
     When adjusted for comparable territories, gross margin increased 4.8%. As a
percentage of net franchise sales, gross margin decreased slightly due to higher
ingredient costs.
 
     For comparable franchise territories, selling expenses increased from
approximately 24.3% of net franchise sales in 1993 to approximately 26.3% of net
franchise sales in 1994. New sales development programs contributed to the
increase in selling expenses and resulted in improved market share. Higher
employment costs were incurred due to planned increases in certain sales and
operations functions to improve customer service and to reduce turnover.
Increased expenses associated with the cold drink effort resulted in a record
number of placements of vending equipment. For the comparable franchise
territories, general and administrative expenses as a percentage of net sales
increased slightly due to higher employment costs.
 
                                       13
 
<PAGE>
     Amortization of goodwill and intangibles decreased 16.7% for fiscal 1994,
reflecting the 1993 sale and contribution of franchise territories to Piedmont.
Depreciation expense increased 3.9% as a result of increased capital spending,
primarily for manufacturing improvements related to packaging changes and other
line efficiency projects.
 
     Interest expense increased 1.3% due to higher short-term interest rates.
The Company's overall weighted average borrowing rate on its long-term debt
increased from an average of 5.9% during 1993 to an average of 6.6% during 1994.
 
     The change in "other income (expense), net" for 1994 was due primarily to a
third quarter 1994 gain on the sale of one of the Company's aircraft and a first
quarter 1994 gain on the sale of an idle production facility. This facility was
acquired in the 1991 Sunbelt acquisition and was closed in April 1992. Gains of
approximately $1.4 million on sales of property, plant and equipment were
included in "other income (expense), net" in 1994. Losses of approximately $1.1
million on sales of property, plant and equipment were included in "other income
(expense), net" in 1993.
 
     The effective tax rate for federal and state income taxes was approximately
42% in 1994 versus approximately 38% in 1993. The difference between the
effective rate and the statutory rate was due primarily to amortization of
nondeductible goodwill, state income taxes, nondeductible premiums on officers'
life insurance and other nondeductible expenses. The 1993 rate was lower due to
the utilization of certain tax benefits from prior years. The formation of
Piedmont allowed the utilization of these benefits.
 
FINANCIAL CONDITION
 
     Working capital increased by $4.0 million from a deficit of $14.3 million
on January 1, 1995 to a deficit of $10.3 million on December 31, 1995. The
working capital deficit is a result of the Company's sale of its trade accounts
receivable. The Company had sold trade accounts receivable of $35 million as of
December 31, 1995 and January 1, 1995. Proceeds from the sale of the Company's
trade accounts receivable were used to reduce its outstanding long-term debt.
The increase in working capital was primarily due to an increase in trade
accounts receivable and a decrease in accrued interest payable. Trade accounts
receivable increased principally due to increases in net sales. Accrued interest
declined due to the early retirement and refinancing of a portion of the
Company's long-term debt.
 
     Other liabilities increased by $6.2 million primarily due to deferred
revenue received from certain franchisors under multi-year marketing programs
and liabilities accrued under certain deferred compensation programs.
 
     In March 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standard No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of." This statement,
which is effective for fiscal years beginning after December 15, 1995, requires
that an entity evaluate long-lived assets and certain other identifiable
intangible assets for impairment whenever events or changes in circumstances
indicate that the carrying amount of the asset may not be recoverable. An
impairment loss meeting the recognition criteria is to be measured as the amount
by which the carrying amount for financial reporting purposes exceeds the fair
value of the asset. The Company plans to adopt this statement in 1996 and does
not expect adoption of the statement to have a material effect on the Company's
financial position or results of operations.
 
     In October 1995, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standard No. 123, "Accounting for Stock-Based
Compensation," effective for fiscal years beginning after December 15, 1995.
This statement defines a fair value method of accounting for employee stock
options and encourages entities to adopt that method of accounting for its stock
compensation plans. Under the prescribed method, compensation cost would be
measured at the grant date based on the fair value of the award and would be
recognized over the related service period. An entity that does not adopt the
fair value method of accounting will be required to include in its financial
statements pro forma disclosures of net income and earnings per share as if the
fair value method of accounting had been applied. The Company plans to adopt
this statement in 1996 and does not expect adoption of the statement to have a
material effect on the Company's financial position or results of operations.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     On December 21, 1995, the Company amended and restated a revolving credit
agreement totaling $170 million and extended the maturity date to December 2000.
The agreement contains several covenants that establish ratio requirements
related to debt, interest expense and cash flow. A facility fee of 1/8% per year
on the banks' commitment is payable quarterly. There were no amounts outstanding
under this facility on December 31, 1995.
 
                                       14
 
<PAGE>
     On November 20, 1995, the Company entered into a $170 million variable rate
loan agreement with $85 million maturing in November 2002 and $85 million
maturing in November 2003. This loan was used to repay two $60 million loans and
other debt. As of December 31, 1995, $170 million was outstanding under this
agreement.
 
     On November 1, 1995, the Company issued $100 million of 6.85% debentures
due 2007 pursuant to a $400 million shelf registration filed in 1994 with the
Securities and Exchange Commission. The net proceeds from this issuance were
used to repurchase approximately $87 million of the Company's Medium-Term Notes
due between 1999 and 2002 and to repay other outstanding borrowings.
 
     The Company borrows from time to time under informal lines of credit from
various banks. On December 31, 1995, the Company had $246 million available
under these lines, of which $22.6 million was outstanding. Loans under these
lines are made at the discretion of the banks at rates negotiated at the time of
borrowing.
 
     A $100 million commercial paper program was established in January 1990 for
general corporate purposes. On December 31, 1995, there were no amounts
outstanding under this program.
 
     It is the Company's intent to renew any borrowings under the revolving
credit facility and the lines of credit as they mature. To the extent that any
borrowings under the revolving credit facility, the informal lines of credit and
commercial paper program do not exceed the amount available under the Company's
$170 million revolving credit facility, they are classified as noncurrent
liabilities.
 
     On June 26, 1992, the Company entered into a three-year arrangement under
which it has the right to sell an undivided interest in a designated pool of
trade accounts receivable for up to a maximum of $40 million. This arrangement
was amended in June 1995 to extend the arrangement to June 1998 on terms
substantially similar to those previously in place. On December 31, 1995, the
Company had sold $35 million of its trade accounts receivable and used the
proceeds to reduce its outstanding long-term debt.
 
     On October 30, 1992, the Company entered into a three-year, $50 million
loan agreement. This agreement was amended November 30, 1992 to increase this
facility by $25 million to a total of $75 million. The proceeds from the loan
agreement were used primarily to redeem the Company's outstanding preferred
stock. On January 31, 1994, funds from informal lines of credit were used to
repay the $75 million loan agreement.
 
     As of December 31, 1995, the Company was in compliance with the covenants
contained in its various borrowing agreements.
 
     The Company uses interest rate hedging products to modify risk from
interest rate fluctuations in its underlying debt. The Company has historically
altered its fixed/floating rate mix based upon anticipated operating cash flows
of the Company relative to its debt level and the Company's ability to absorb
increases in interest rates. Sensitivity analyses are performed to review the
impact of various interest rate movements on the Company's financial position
and coverage ratios. The Company does not use derivative financial instruments
for trading purposes.
 
     The weighted average interest rate of the debt portfolio as of December 31,
1995 is 7.2%. Approximately 48% of the Company's debt portfolio of $420 million
was subject to changes in short-term interest rates as of December 31, 1995.
 
     Leasing is used to lower the Company's overall cost for certain capital
equipment additions. Total lease expense in 1995 was $23.3 million compared to
$20.9 million in 1994. The Company plans to lease the majority of its vending
and fleet requirements in 1996.
 
     At the end of 1995, the Company had no material commitments for the
purchase of capital assets other than those related to normal replacement of
equipment.
 
     Management believes that the Company, through the generation of cash flow
from operations and the utilization of unused borrowing capacity, has sufficient
financial resources available to maintain its current operations and provide for
its current capital expenditure requirements. The Company considers the
acquisition of additional franchise territories on an ongoing basis.
 
                                       15
 
<PAGE>
ITEM 8 -- FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                          CONSOLIDATED BALANCE SHEETS
 
                        IN THOUSANDS (EXCEPT SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                                     DEC. 31,      JAN. 1,
                                                                                                       1995          1995
<S>                                                                                                  <C>           <C>
ASSETS
Current assets:
Cash............................................................................................     $  2,434      $  1,812
Accounts receivable, trade, less allowance for
  doubtful accounts of $406 and $400............................................................       12,098         7,756
Accounts receivable from The Coca-Cola Company..................................................        6,725         4,514
Due from Piedmont Coca-Cola Bottling Partnership................................................        4,584         1,383
Accounts receivable, other......................................................................        9,492         7,232
Inventories.....................................................................................       27,989        31,871
Prepaid expenses and other current assets.......................................................        6,935         5,054
  Total current assets                                                                                 70,257        59,622
PROPERTY, PLANT AND EQUIPMENT, less accumulated depreciation of $153,602 and $141,419...........      191,800       185,633
INVESTMENT IN PIEDMONT COCA-COLA BOTTLING PARTNERSHIP...........................................       65,624        67,729
OTHER ASSETS....................................................................................       33,268        23,394
IDENTIFIABLE INTANGIBLE ASSETS, less accumulated amortization of $85,535 and $75,667............      247,983       257,851
EXCESS OF COST OVER FAIR VALUE OF NET ASSETS OF BUSINESSES ACQUIRED, less accumulated
  amortization of $23,980 and $21,689...........................................................       67,639        69,930
  Total.........................................................................................     $676,571      $664,159
</TABLE>
 
          See Accompanying Notes to Consolidated Financial Statements.
 
                                       16
 
<PAGE>
 
<TABLE>
<CAPTION>
                                                                                                     DEC. 31,      JAN. 1,
                                                                                                       1995          1995
<S>                                                                                                  <C>           <C>
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
Portion of long-term debt payable within one year...............................................     $    120      $    300
Accounts payable and accrued liabilities........................................................       65,510        55,215
Accounts payable to The Coca-Cola Company.......................................................        3,636         2,930
Accrued compensation............................................................................        5,049         4,246
Accrued interest payable........................................................................        6,259        11,275
  Total current liabilities.....................................................................       80,574        73,966
DEFERRED INCOME TAXES...........................................................................       97,252        89,531
OTHER LIABILITIES...............................................................................       39,877        33,710
LONG-TERM DEBT..................................................................................      419,896       432,971
  Total liabilities.............................................................................      637,599       630,178
SHAREHOLDERS' EQUITY:
Convertible Preferred Stock, $100 par value:
  Authorized-50,000 shares; Issued-None
Nonconvertible Preferred Stock, $100 par value:
  Authorized-50,000 shares; Issued-None
Preferred Stock, $.01 par value: Authorized-
  20,000,000 shares; Issued-None
Common Stock, $1 par value: Authorized-
  30,000,000 shares; Issued-10,090,859 shares...................................................       10,090        10,090
Class B Common Stock, $1 par value:
  Authorized-10,000,000 shares; Issued-1,964,476 shares.........................................        1,965         1,965
Class C Common Stock, $1 par value:
  Authorized-20,000,000 shares; Issued-None
Capital in excess of par value..................................................................      120,733       130,028
Accumulated deficit.............................................................................      (76,032)      (86,552)
Minimum pension liability adjustment                                                                     (138)       (3,904)
                                                                                                       56,618        51,627
Less-Treasury stock, at cost:
  Common-2,132,800 shares.......................................................................       17,237        17,237
  Class B Common-628,114 shares.................................................................          409           409
  Total shareholders' equity....................................................................       38,972        33,981
  Total.........................................................................................     $676,571      $664,159
</TABLE>
 
          See Accompanying Notes to Consolidated Financial Statements.
 
                                       17
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
                      IN THOUSANDS (EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                                      FISCAL YEAR
                                                                                              1995        1994        1993
<S>                                                                                         <C>         <C>         <C>
NET SALES (includes sales to Piedmont of $71,123, $85,272 and $42,183)...................   $761,876    $723,896    $686,960
Cost of products sold, excluding depreciation shown below (includes $62,526, $75,879 and
  $38,944 related to sales to Piedmont)..................................................    447,636     427,140     396,077
GROSS MARGIN.............................................................................    314,240     296,756     290,883
Selling expenses.........................................................................    158,831     149,992     144,411
General and administrative expenses......................................................     54,720      54,559      51,125
Depreciation expense.....................................................................     26,746      24,188      23,284
Amortization of goodwill and intangibles.................................................     12,230      12,309      14,784
INCOME FROM OPERATIONS...................................................................     61,713      55,708      57,279
Interest expense.........................................................................     33,091      31,385      30,994
Other income (expense), net..............................................................     (3,401)         63      (2,270)
Income before income taxes, extraordinary charge and effect of accounting change.........     25,221      24,386      24,015
Federal and state income taxes:
  Current................................................................................        751         304       1,921
  Deferred...............................................................................      8,934       9,935       7,261
Total federal and state income taxes.....................................................      9,685      10,239       9,182
Income before extraordinary charge and effect of accounting change.......................     15,536      14,147      14,833
Extraordinary charge, net of tax benefit of $3,127.......................................     (5,016)
Effect of accounting change..............................................................                 (2,211)
NET INCOME...............................................................................   $ 10,520    $ 11,936    $ 14,833
Income per share:
  Income before extraordinary charge and effect of accounting change.....................   $   1.67    $   1.52    $   1.60
  Extraordinary charge...................................................................       (.54)
  Effect of accounting change............................................................                   (.24)
  NET INCOME.............................................................................   $   1.13    $   1.28    $   1.60
Cash dividends per share:
  Common Stock...........................................................................   $   1.00    $   1.00    $    .88
  Class B Common Stock...................................................................       1.00        1.00         .52
Weighted average number of Common and Class B Common shares outstanding..................      9,294       9,294       9,258
</TABLE>
 
          See Accompanying Notes to Consolidated Financial Statements.
 
                                       18
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
                                  IN THOUSANDS
 
<TABLE>
<CAPTION>
                                                                                                       FISCAL YEAR
                                                                                              1995        1994        1993
<S>                                                                                         <C>         <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES
Net income...............................................................................   $ 10,520    $ 11,936    $  14,833
Adjustments to reconcile net income to net cash provided by operating activities:
     Extraordinary charge................................................................      5,016
     Effect of accounting change.........................................................                  2,211
     Depreciation expense................................................................     26,746      24,188       23,284
     Amortization of goodwill and intangibles............................................     12,230      12,309       14,784
     Deferred income taxes...............................................................      8,934       9,935        7,261
     (Gains) losses on sale of property, plant and equipment.............................      1,182      (1,361)       1,148
     Amortization of debt costs..........................................................        467         448          511
     Undistributed loss of Piedmont Coca-Cola Bottling Partnership.......................      2,105         671        1,600
     Increase in current assets less current liabilities.................................     (3,174)     (8,667)        (403)
     Increase in other noncurrent assets.................................................     (9,588)     (3,287)      (4,414)
     Increase in other noncurrent liabilities............................................     10,891       7,779        1,191
     Other...............................................................................        237         521           25
Total adjustments........................................................................     55,046      44,747       44,987
Net cash provided by operating activities................................................     65,566      56,683       59,820
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from the issuance of long-term debt.............................................     73,840
Payments on long-term debt...............................................................                 (1,387)    (120,768)
Issuance of Common Stock.................................................................                               2,269
Redemption of Medium-Term Notes..........................................................    (95,948)
Cash dividends paid......................................................................     (9,295)     (9,294)      (7,665)
Other....................................................................................        791      (1,654)      (1,376)
Net cash used in financing activities....................................................    (30,612)    (12,335)    (127,540)
CASH FLOWS FROM INVESTING ACTIVITIES
Additions to property, plant and equipment...............................................    (37,284)    (49,292)     (28,786)
Proceeds from the sale of property, plant and equipment..................................      2,952       5,494        1,908
Acquisitions of companies, net of cash acquired..........................................                              (1,488)
Net proceeds from sale and contribution of assets to Piedmont Coca-Cola Bottling
  Partnership............................................................................                              95,934
Net cash provided by (used in) investing activities......................................    (34,332)    (43,798)      67,568
NET INCREASE (DECREASE) IN CASH..........................................................        622         550         (152)
CASH AT BEGINNING OF YEAR................................................................      1,812       1,262        1,414
CASH AT END OF YEAR......................................................................   $  2,434    $  1,812    $   1,262
</TABLE>
 
          See Accompanying Notes to Consolidated Financial Statements.
 
                                       19
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
           CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
 
                                  IN THOUSANDS
 
<TABLE>
<CAPTION>
                                                                      CLASS                                MINIMUM
                                                                        B      CAPITAL IN                  PENSION
                                                            COMMON    COMMON   EXCESS OF    ACCUMULATED   LIABILITY    TREASURY
                                                             STOCK    STOCK    PAR VALUE      DEFICIT     ADJUSTMENT    STOCK
<S>                                                         <C>       <C>      <C>          <C>           <C>          <C>
Balance on January 3, 1993............................      $ 9,977   $1,965    $ 144,831    $(113,321)                $ 17,646
Net income............................................                                          14,833
Cash dividends paid...................................                             (7,665)
Issuance of Common Stock..............................          113                 2,156
Minimum pension liability adjustment..................                                                     $ (5,614)
Balance on January 2, 1994............................       10,090   1,965       139,322      (98,488)      (5,614)     17,646
Net income............................................                                          11,936
Cash dividends paid...................................                             (9,294)
Minimum pension liability adjustment..................                                                        1,710
Balance on January 1, 1995............................       10,090   1,965       130,028      (86,552)      (3,904)     17,646
Net income............................................                                          10,520
Cash dividends paid...................................                             (9,295)
Minimum pension liability adjustment..................                                                        3,766
BALANCE ON DECEMBER 31, 1995..........................      $10,090   $1,965    $ 120,733    $ (76,032)    $   (138)   $ 17,646
</TABLE>
 
          See Accompanying Notes to Consolidated Financial Statements.
 
                                       20
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1. SIGNIFICANT ACCOUNTING POLICIES
 
     Coca-Cola Bottling Co. Consolidated (the "Company") is engaged in the
production, marketing and distribution of carbonated and noncarbonated
beverages, primarily products of The Coca-Cola Company. The Company operates in
portions of 11 states, principally in the southeastern region of the United
States.
 
     The consolidated financial statements include the accounts of the Company
and its majority owned subsidiaries. All significant intercompany accounts and
transactions have been eliminated.
 
     The fiscal years presented are the 52-week periods ended December 31, 1995,
January 1, 1995 and January 2, 1994.
 
     Certain prior year amounts have been reclassified to conform to current
year classifications.
 
     The Company's more significant accounting policies are as follows:
 
CASH AND CASH EQUIVALENTS
 
     Cash and cash equivalents include cash on hand, cash in banks and cash
equivalents, which are highly liquid debt instruments with maturities of less
than 90 days.
 
INVENTORIES
 
     Inventories are stated at the lower of cost, primarily determined on the
last-in, first-out basis ("LIFO"), or market.
 
PROPERTY, PLANT AND EQUIPMENT
 
     Property, plant and equipment are recorded at cost and depreciated using
the straight-line method over the estimated useful lives of the assets.
Additions and major replacements or betterments are added to the assets at cost.
Maintenance and repair costs and minor replacements are charged to expense when
incurred. When assets are replaced or otherwise disposed of, the cost and
accumulated depreciation are removed from the accounts, and the gains or losses,
if any, are reflected in income.
 
INVESTMENT IN PIEDMONT COCA-COLA BOTTLING PARTNERSHIP
 
     The Company beneficially owns a 50% interest in Piedmont Coca-Cola Bottling
Partnership ("Piedmont"). The Company accounts for its interest in Piedmont
using the equity method of accounting.
 
     With respect to Piedmont, sales of soft drink products at cost, management
fee revenue and the Company's share of Piedmont's results from operations are
included in "Net sales." See Note 2 for additional information.
 
INCOME TAXES
 
     The Company provides deferred income taxes for the tax effects of temporary
differences between the financial reporting and income tax bases of the
Company's assets and liabilities.
 
BENEFIT PLANS
 
     The Company has a noncontributory pension plan covering substantially all
nonunion employees and one noncontributory pension plan covering certain union
employees. Costs of the plans are charged to current operations and consist of
several components of net periodic pension cost based on various actuarial
assumptions regarding future experience of the plans. In addition, certain other
union employees are covered by plans provided by their respective union
organizations. The Company expenses amounts as paid in accordance with union
agreements. The Company recognizes the cost of postretirement benefits, which
consist principally of medical benefits, during employees' periods of active
service.
 
     Amounts recorded for benefit plans reflect estimates related to future
interest rates, investment returns, employee turnover, wage increases and health
care costs. The Company reviews all assumptions and estimates on an ongoing
basis.
 
                                       21
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
INTANGIBLE ASSETS AND EXCESS OF COST OVER FAIR VALUE OF NET ASSETS OF BUSINESSES
ACQUIRED
 
     Identifiable intangible assets resulting from the acquisition of Coca-Cola
bottling franchises are being amortized on a straight-line basis over periods
ranging from 17 to 40 years. The excess of cost over fair value of net assets of
businesses acquired is being amortized on a straight-line basis over 40 years.
 
     The Company continually monitors conditions that may affect the carrying
value of its intangible assets. When conditions indicate potential impairment of
an intangible asset, the Company will undertake necessary market studies and
reevaluate projected future cash flows associated with the intangible asset.
When projected future cash flows, not discounted for the time value of money,
are less than the carrying value of the intangible asset, the impaired asset is
written down to its net realizable value.
 
PER SHARE AMOUNTS
 
     Per share amounts are calculated based on the weighted average number of
Common and Class B Common shares outstanding.
 
POSTEMPLOYMENT BENEFITS
 
     In November 1992, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 112, "Employers' Accounting for
Postemployment Benefits" ("SFAS 112"). SFAS 112 requires the accrual, during the
years that employees render service, of the expected cost of providing
postemployment benefits if certain criteria are met. Postemployment benefits
encompass various types of employer-provided benefits including, but not limited
to, workers' compensation, disability-related benefits and severance benefits.
 
     The Company adopted the provisions of SFAS 112 in the first quarter of
1994, effective January 3, 1994.
 
DERIVATIVE FINANCIAL INSTRUMENTS
 
     Premiums paid for interest rate cap agreements are amortized to interest
expense over the terms of the agreements. Unamortized premiums are included in
other liabilities. Amounts receivable under cap agreements are accrued as a
reduction of interest expense.
 
     Unamortized deferred gains or losses on interest rate swap terminations are
amortized over the lives of the initial agreements as an adjustment to interest
expense. Amounts receivable or payable under interest rate swap agreements are
included in other assets or other liabilities.
 
     Forward rate agreements are used to fix the interest rate reset periods on
a portion of debt that is floating. The differential to be paid or received
under these agreements is accrued as interest rates change and is recognized as
an adjustment to interest expense over the terms of the agreements. Amounts
receivable or payable under forward rate agreements are included in other assets
or other liabilities.
 
2. INVESTMENT IN PIEDMONT COCA-COLA BOTTLING PARTNERSHIP
 
     On July 2, 1993, the Company and The Coca-Cola Company formed Piedmont
Coca-Cola Bottling Partnership ("Piedmont") to distribute and market soft drink
products primarily in certain portions of North Carolina and South Carolina. The
Company and The Coca-Cola Company, through their respective subsidiaries, each
beneficially own a 50% interest in Piedmont. The Company provides a portion of
the soft drink products for Piedmont at cost and receives a fee for managing the
operations of Piedmont pursuant to a management agreement.
 
     Subsidiaries of the Company made an initial capital contribution to
Piedmont of $70 million in the aggregate. The capital contribution made by such
subsidiaries was composed of approximately $21.7 million in cash and of bottling
operations and certain assets used in connection with the Company's Wilson,
North Carolina and Greenville and Beaufort, South Carolina territories. The cash
contributed to Piedmont by the Company's subsidiaries was provided from the
Company's available credit facilities. The Company sold other territories to
Piedmont for an aggregate purchase price of approximately $118 million. Assets
were sold or contributed at their approximate carrying values. Proceeds from the
sale of territories to
 
                                       22
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
Piedmont, net of the Company's cash contribution, totaled approximately $96
million and were used to reduce the Company's long-term debt.
 
     Summarized financial information for Piedmont is as follows:
 
<TABLE>
<CAPTION>
                                                                                                         DEC. 31,    JAN. 1,
IN THOUSANDS                                                                                               1995        1995
<S>                                                                                                      <C>         <C>
Current assets........................................................................................   $ 22,136    $ 18,907
Noncurrent assets.....................................................................................    351,450     358,371
Total assets..........................................................................................   $373,586    $377,278
Current liabilities...................................................................................   $ 13,775    $  7,035
Noncurrent liabilities................................................................................    228,563     234,785
Total liabilities.....................................................................................    242,338     241,820
Partners' equity......................................................................................    131,248     135,458
Total liabilities and partners' equity                                                                   $373,586    $377,278
Company's equity investment...........................................................................   $ 65,624    $ 67,729
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                     FISCAL      FISCAL        FOR THE PERIOD
                                                                                      YEAR        YEAR      JULY 2, 1993 THROUGH
IN THOUSANDS                                                                          1995        1994        JANUARY 2, 1994
<S>                                                                                 <C>         <C>         <C>
Net sales........................................................................   $212,665    $194,054          $ 91,259
Cost of products sold............................................................    126,197     109,563            52,535
Gross margin.....................................................................     86,468      84,491            38,724
Income from operations...........................................................      5,618       6,705             1,209
Net loss.........................................................................   $ (4,210)   $ (1,342)         $ (3,200)
Company's equity in loss.........................................................   $ (2,105)   $   (671)         $ (1,600)
</TABLE>
 
3. INVENTORIES
 
     Inventories are summarized as follows:
 
<TABLE>
<CAPTION>
                                                                                                            DEC.
                                                                                                             31,      JAN. 1,
IN THOUSANDS                                                                                                1995       1995
<S>                                                                                                        <C>        <C>
Finished products.......................................................................................   $17,809    $17,621
Manufacturing materials.................................................................................     8,809     12,638
Used bottles and cases..................................................................................     1,371      1,612
Total inventories.......................................................................................   $27,989    $31,871
</TABLE>
 
     The amounts included above for inventories valued by the LIFO method were
greater than replacement or current cost by approximately $1.2 million and $2.1
million on December 31, 1995 and January 1, 1995, respectively, as a result of
inventory premiums associated with certain acquisitions.
 
                                       23
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
4. PROPERTY, PLANT AND EQUIPMENT
 
     The principal categories and estimated useful lives of property, plant and
equipment were as follows:
 
<TABLE>
<CAPTION>
                                                                           DEC. 31,         JAN. 1,            ESTIMATED
IN THOUSANDS                                                                 1995             1995            USEFUL LIVES
<S>                                                                        <C>              <C>              <C>
Land....................................................................   $  9,500         $  9,898
Buildings...............................................................     71,359           65,973           10-50 years
Machinery and equipment.................................................     80,909           76,296            5-20 years
Transportation equipment................................................     48,267           42,439            4-10 years
Furniture and fixtures..................................................     23,027           21,180            7-10 years
Vending equipment.......................................................     88,903           88,666            6-13 years
Leasehold and land improvements.........................................     20,048           18,049            5-20 years
Construction in progress................................................      3,389            4,551
Total property, plant and equipment, at cost............................    345,402          327,052
Less: Accumulated depreciation..........................................    153,602          141,419
Property, plant and equipment, net......................................   $191,800         $185,633
</TABLE>
 
5. IDENTIFIABLE INTANGIBLE ASSETS
 
     The principal categories and estimated useful lives of identifiable
intangible assets, net of accumulated amortization, were as follows:
 
<TABLE>
<CAPTION>
                                                                           DEC. 31,         JAN. 1,            ESTIMATED
IN THOUSANDS                                                                 1995             1995            USEFUL LIVES
<S>                                                                        <C>              <C>              <C>
Franchise rights........................................................   $217,149         $223,679              40 years
Customer lists..........................................................     25,400           28,129           17-23 years
Advertising savings.....................................................      4,764            5,278           17-23 years
Other...................................................................        670              765           17-18 years
Total identifiable intangible assets....................................   $247,983         $257,851
</TABLE>
 
                                       24
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
6. LONG-TERM DEBT
 
     Long-term debt is summarized as follows:
 
<TABLE>
<CAPTION>
                                                                             FIXED(F) OR
                                                                 INTEREST    VARIABLE(V)     INTEREST    DEC. 31,    JAN. 1,
IN THOUSANDS                                      MATURITY         RATE          RATE          PAID        1995        1995
<S>                                               <C>            <C>         <C>            <C>          <C>         <C>
Lines of Credit................................     2000            6.00%-        V           Varies     $ 22,590    $ 93,420
                                                                    6.04%
Term Loan Agreement............................     2002            6.44%-        V           Varies       85,000      60,000
                                                                    6.46%
Term Loan Agreement............................     2003            6.44%-        V           Varies       85,000      60,000
                                                                    6.46%
Medium-Term Notes..............................     1998            6.37%         V         Quarterly      10,000      10,000
 
Medium-Term Notes..............................     1998           10.05%         F           Semi-         2,000       2,000
                                                                                             annually
Medium-Term Notes..............................     1999            7.99%         F           Semi-        28,585      66,500
                                                                                             annually
Medium-Term Notes..............................     2000           10.00%         F           Semi-        25,500      55,000
                                                                                             annually
Medium-Term Notes..............................     2002            8.56%         F           Semi-        47,000      66,500
                                                                                             annually
Debentures.....................................     2007            6.85%         F           Semi-       100,000
                                                                                             annually
Notes acquired in Sunbelt acquisition..........     2001            8.00%         F         Quarterly         217       5,327
 
Other notes payable............................     1996-           6.85%-        F           Varies       14,124      14,524
                                                    2001           12.00%
                                                                                                          420,016     433,271
Less: Portion of long-term debt payable within one year...............................................        120         300
Long-term debt........................................................................................   $419,896    $432,971
</TABLE>
 
     The principal maturities of long-term debt outstanding on December 31, 1995
were as follows:
 
<TABLE>
<CAPTION>
IN THOUSANDS
<S>                                                                                                                  <C>
1997..............................................................................................................   $    125
1998..............................................................................................................     12,050
1999..............................................................................................................     28,635
2000..............................................................................................................     50,762
Thereafter........................................................................................................    328,324
Total long-term debt..............................................................................................   $419,896
</TABLE>
 
     On December 21, 1995, the Company amended and restated the revolving credit
agreement totaling $170 million and extended the revolving credit maturity date
to December 2000. The agreement contains several covenants which establish ratio
requirements related to debt, interest expense and cash flow. A facility fee of
1/8% per year on the banks' commitment is payable quarterly. There were no
amounts outstanding under this facility as of December 31, 1995.
 
     A $100 million commercial paper program was established in January 1990 for
general corporate purposes. On December 31, 1995, there were no amounts
outstanding under this program.
 
     The Company borrows from time to time under informal lines of credit from
various banks. On December 31, 1995, the Company had $246 million of credit
available under these lines, of which $22.6 million was outstanding. Loans under
these lines are made at the sole discretion of the banks at rates negotiated at
the time of borrowing. It is the Company's intent to
 
                                       25
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
renew such borrowings as they mature. To the extent that these borrowings, the
borrowings under the revolving credit facility described above, and outstanding
commercial paper do not exceed the amount available under the Company's $170
million revolving credit facility, they are classified as noncurrent
liabilities.
 
     On November 20, 1995, the Company entered into a $170 million loan
agreement with $85 million maturing in November 2002 and $85 million maturing in
November 2003. This loan was used to repay two $60 million loans previously
entered into by the Company and other bank debt.
 
     On June 26, 1992, the Company entered into a three-year arrangement under
which it has the right to sell an undivided interest in a designated pool of
trade accounts receivable for up to a maximum of $40 million. As of December 31,
1995 and January 1, 1995, the Company had sold $35 million of its trade accounts
receivable and used the proceeds to reduce its outstanding long-term debt. This
arrangement was amended in June 1995 to extend the arrangement to June 1998 on
terms substantially similar to those previously in place. The discount on sales
of trade accounts receivable was $2.2 million, $1.6 million, $1.4 million in
1995, 1994 and 1993, respectively, and is included in "other income (expense),
net."
 
     On October 12, 1994, a $400 million shelf registration for debt and equity
securities filed with the Securities and Exchange Commission became effective
and the securities thereunder became available for issuance. On November 1,
1995, the Company issued $100 million of 6.85% debentures due 2007 pursuant to
such registration. The net proceeds from this issuance were used principally for
refinancing existing indebtedness with the remainder used to repay other bank
debt. As of December 31, 1995, $37.9 million of Medium-Term Notes due 1999 with
a coupon rate of 7.99%, $29.5 million of Medium-Term Notes due 2000 with a
coupon rate of 10.00% and $19.5 million of Medium-Term Notes due 2002 with a
coupon rate of 8.56% had been repurchased. An after tax extraordinary charge of
$5.0 million related to the premium paid on these repurchases was recorded in
the fourth quarter of 1995.
 
     As of December 31, 1995, the Company was in compliance with the covenants
covering all of its various borrowing agreements.
 
     The Company has a weighted average interest rate of 7.2% for the debt
portfolio as of December 31, 1995 compared to 7.0% at January 1, 1995. The
Company's overall weighted average borrowing rate on its long-term debt
increased from an average of 6.6% during 1994 to an average of 7.3% during 1995.
 
     As of December 31, 1995, after taking into account all of the interest rate
hedging activities, approximately $203 million or 48% of the total debt
portfolio was subject to changes in short-term interest rates.
 
     A rate increase of 1% would increase annual interest expense by
approximately $2.0 million and net income for the year ended December 31, 1995
would have been reduced by approximately $1.2 million. Interest coverage as of
December 31, 1995 would have been 2.0 times (versus 2.1 times) if interest rates
increased by 1%.
 
7. DERIVATIVE FINANCIAL INSTRUMENTS
 
     The Company uses interest rate hedging products to modify risk from
interest rate fluctuations in its underlying debt. The Company has historically
altered its fixed/floating rate mix based upon anticipated operating cash flows
of the Company relative to its debt level and the Company's ability to absorb
increases in interest rates. During 1995, and in conjunction with the Company's
early retirement of a portion of its Medium-Term Notes, all but two of the
derivative financial instruments held by the Company were extinguished.
 
     All deferred gains and losses on interest rate hedging transactions
associated with the retired Medium-Term Notes have been recognized in 1995. The
notional amount of the extinguished interest rate swaps exceeds the amount of
debt retired due to the Company's practice of offsetting swaps. Offsetting swaps
rather than an original swap were used to help mitigate counterparty credit risk
as well as reduce administrative burden. The offsetting swaps along with
original swaps and the underlying debt were accounted for as a combined
instrument. The Company does not use derivative financial instruments for
trading or other speculative purposes nor does it use leveraged financial
instruments. All of the Company's outstanding interest rate swap agreements are
LIBOR-based. The Company's two remaining interest rate swaps are with the same
financial institution and effectively offset each other. Accordingly, risk of
counterparty nonperformance is considered minimal.
 
                                       26
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
     Derivative financial instruments are summarized as follows:
 
<TABLE>
<CAPTION>
                                                                               December 31, 1995         January 1, 1995
                                                                                         Remaining                Remaining
IN THOUSANDS                                                                  Amount       Term        Amount       Term
<S>                                                                           <C>        <C>          <C>         <C>
Interest rate swaps -- floating............................................   $60,000     8 years     $221,600    6-9 years
Interest rate swaps -- fixed...............................................    60,000     8 years      215,000    1-9 years
Interest rate caps.........................................................       -0-          --      110,000    .5 years
</TABLE>
 
INTEREST RATE SWAP ACTIVITY
 
     The table below summarizes interest rate swap activity for the period
ending December 31, 1995:
 
<TABLE>
<CAPTION>
IN THOUSANDS
<S>                                                                                                                 <C>
Total swaps, January 1, 1995.....................................................................................   $ 436,600
New swaps........................................................................................................      25,000
Terminated swaps.................................................................................................    (341,600)
Expired swaps....................................................................................................         -0-
Total swaps, December 31, 1995...................................................................................   $ 120,000
</TABLE>
 
8. FAIR VALUES OF FINANCIAL INSTRUMENTS
 
     The following methods and assumptions were used by the Company in
estimating the fair values of its financial instruments:
 
PUBLIC DEBT
 
     The fair values of the Company's public debt are based on estimated market
prices.
 
NON-PUBLIC VARIABLE RATE LONG-TERM DEBT
 
     The carrying amounts of the Company's variable rate borrowings approximate
their fair values.
 
NON-PUBLIC FIXED RATE LONG-TERM DEBT
 
     The fair values of the Company's fixed rate long-term borrowings are
estimated using discounted cash flow analyses based on the Company's current
incremental borrowing rates for similar types of borrowing arrangements.
 
DERIVATIVE FINANCIAL INSTRUMENTS
 
     Fair values for the Company's interest rate swaps are based on current
settlement values.
 
     The carrying amounts and fair values of the Company's balance sheet and
off-balance-sheet instruments were as follows:
 
<TABLE>
<CAPTION>
                                                                            December 31, 1995                 January 1, 1995
IN THOUSANDS                                                          Carrying Amount    Fair Value    Carrying Amount   Fair Value
<S>                                                                   <C>                <C>           <C>                <C>
Balance Sheet Instruments
  Public debt......................................................      $ 213,085        $ 228,103       $ 200,000      $ 201,119
  Non-public variable rate long-term debt..........................        192,590          192,590         213,420        213,420
  Non-public fixed rate long-term debt.............................         14,341           16,189          19,851         19,030
Off-Balance-Sheet Instruments
  Interest rate swaps..............................................                          (4,725)                       (11,123)
</TABLE>
 
     The fair values of the interest rate swaps represent the estimated amounts
the Company would have had to pay to terminate these agreements.
 
                                       27
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
9. COMMITMENTS AND GUARANTEES
 
     Operating lease payments are charged to expense as incurred. Such rental
expenses included in the consolidated statements of operations were $23.3
million, $20.9 million and $17.3 million for 1995, 1994 and 1993, respectively.
 
     The following is a summary of future minimum lease payments for all
operating leases as of December 31, 1995:
 
<TABLE>
<CAPTION>
IN THOUSANDS
<S>                                                                                                                  <C>
1996..............................................................................................................   $ 23,255
1997..............................................................................................................     20,759
1998..............................................................................................................     18,940
1999..............................................................................................................     14,588
2000..............................................................................................................     11,445
Thereafter........................................................................................................     29,651
Total minimum lease payments......................................................................................   $118,638
</TABLE>
 
     The Company is a member of one cooperative from which it is obligated to
purchase a specified minimum number of plastic bottles on an annual basis
through December 1998. The annual purchase commitment under this agreement is
approximately $.5 million. The Company is a member of another cooperative from
which it is obligated to purchase a specified number of cases of finished
product on an annual basis. The current annual purchase commitment under this
agreement is approximately $40 million.
 
     The Company guarantees a portion of the debt for one cooperative from which
the Company purchases plastic bottles. The Company also guarantees a portion of
debt for South Atlantic Canners, Inc., a manufacturing cooperative that is being
managed by the Company. See Note 13 to the consolidated financial statements for
additional information concerning these financial guarantees. The total amounts
guaranteed on December 31, 1995 and January 1, 1995 were $35.2 million and $31.0
million, respectively.
 
     The Company has entered into purchase agreements for aluminum cans on an
annual basis through 2000. The annual purchase commitment under these agreements
is approximately $39 million.
 
10. INCOME TAXES
 
     The provision for income taxes on income before extraordinary charge and
the effect of an accounting change consisted of the following:
 
<TABLE>
<CAPTION>
                                                                                                        FISCAL YEAR
IN THOUSANDS                                                                                    1995       1994        1993
<S>                                                                                            <C>        <C>        <C>
Current:
  Federal...................................................................................   $   751    $   304    $  1,921
  State.....................................................................................
                                                                                                   751        304       1,921
Deferred:
  Federal...................................................................................     9,382      8,957     (27,748)
  State.....................................................................................     2,130      1,213      (3,662)
  Benefit of acquired loss carryforwards used to reduce franchise value.....................                           35,599
  Benefit (expense) of minimum pension liability adjustment.................................    (2,578)      (359)      3,072
  Other.....................................................................................                  124
                                                                                                 8,934      9,935       7,261
Income tax expense..........................................................................   $ 9,685    $10,239    $  9,182
</TABLE>
 
     Income tax benefits of $1.7 million were recorded in 1994 in conjunction
with the adoption of SFAS 112. Income tax benefits of $3.1 million were recorded
in 1995 related to the extraordinary charge associated with the early retirement
of long-term debt at a premium.
 
                                       28
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
     The Company made income tax payments for alternative minimum tax of
approximately $1.1 million and $.3 million during 1995 and 1994, respectively.
 
     Deferred income taxes are recorded based upon differences between the
financial statement and tax bases of assets and liabilities and available tax
credit carryforwards. Temporary differences and carryforwards that comprised a
significant part of deferred income tax assets and liabilities were as follows:
 
<TABLE>
<CAPTION>
                                                                                                         DEC. 31,    JAN. 1,
IN THOUSANDS                                                                                               1995        1995
<S>                                                                                                      <C>         <C>
Intangible assets.....................................................................................   $106,752    $107,886
Depreciation..........................................................................................     23,166      22,249
Investment in Piedmont................................................................................     19,417      18,715
Other.................................................................................................     10,309      16,920
Gross deferred income tax liabilities.................................................................    159,644     165,770
 
Net operating loss carryforwards......................................................................    (39,736)    (56,497)
Other.................................................................................................    (25,817)    (18,278)
Gross deferred income tax assets......................................................................    (65,553)    (74,775)
Tax benefit of minimum pension liability adjustment...................................................        (48)     (2,713)
Deferred income tax liability.........................................................................   $ 94,043    $ 88,282
</TABLE>
 
     Net current deferred tax assets of $3.2 million and $1.2 million were
included in prepaid expenses and other current assets on December 31, 1995 and
January 1, 1995, respectively.
 
     Reported income tax expense is reconciled to the amount computed on the
basis of income before income taxes, extraordinary charge and effect of
accounting change at the statutory rate as follows:
 
<TABLE>
<CAPTION>
                                                                                                          FISCAL YEAR
IN THOUSANDS                                                                                       1995      1994       1993
<S>                                                                                               <C>       <C>        <C>
Statutory expense..............................................................................   $8,827    $ 8,535    $ 8,405
Amortization of franchise and goodwill assets..................................................      364        364        364
State income taxes, net of federal benefit.....................................................      758      1,244      1,185
Effect of change in statutory tax rates........................................................                          2,100
Adjustment of valuation allowance..............................................................                         (3,216)
Other..........................................................................................     (264)        96        344
Income tax expense.............................................................................   $9,685    $10,239    $ 9,182
</TABLE>
 
     The Company had $3.5 million of investment tax credits available to reduce
future income tax payments for federal income tax purposes on December 31, 1995.
These credits expire in varying amounts through 2001.
 
     On December 31, 1995, the Company had $97 million and $132 million of
federal and state net operating losses, respectively, available to reduce future
income taxes. The net operating loss carryforwards expire in varying amounts
through 2007.
 
     The Omnibus Budget Reconciliation Act of 1993 increased the maximum federal
income tax rate from 34% to 35% effective January 1, 1993. This increase
resulted in additional income tax expense of $2.1 million for the year ended
January 2, 1994.
 
11. CAPITAL TRANSACTIONS
 
     On April 9, 1993, the Company acquired all of the outstanding stock of
Whirl-i-Bird, Inc. in exchange for 80,000 shares of the Company's Common Stock
valued at $1.6 million (based on the closing market price of $20 per share on
March 17, 1993). Whirl-i-Bird, Inc. had previously leased a helicopter to the
Company from time to time and was wholly owned by J. Frank Harrison, Jr., the
Chairman of the Board of Directors of the Company. On June 25, 1993, the Company
issued
 
                                       29
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
33,464 shares of its Common Stock to The Coca-Cola Company at a price of $20 per
share. These shares were issued pursuant to a Stock Rights and Restrictions
Agreement dated January 27, 1989 that provided The Coca-Cola Company a
preemptive right to purchase a number of shares of the Company's equity
securities as necessary to allow it to maintain ownership of both 29.67% of the
outstanding shares of common stock of all classes and 22.59% of the total votes
of all outstanding shares of all classes. This preemptive right was triggered by
the issuance of shares pursuant to the Whirl-i-Bird transaction.
 
     Shareholders with Class B Common Stock are entitled to 20 votes per share
compared to one vote per share on the Common Stock. Dividends on the Class B
Common Stock are permitted to equal, but not exceed, dividends on the Common
Stock. On February 8, 1994, the Board of Directors increased the dividend for
the first quarter of 1994 to $.25 per share on both the Common and Class B
Common shares outstanding. This dividend rate was maintained throughout 1994 and
1995.
 
     On March 8, 1989, the Company granted J. Frank Harrison, Jr. an option for
the purchase of 100,000 shares of Common Stock exercisable at the closing market
price of the stock on the day of grant. The closing market price of the stock on
March 8, 1989 was $27.00 per share. The option is exercisable, in whole or in
part, at any time at the election of Mr. Harrison, Jr. over a period of 15 years
from the date of grant. This option has not been exercised with respect to any
such shares.
 
     On August 9, 1989, the Company granted J. Frank Harrison, III an option for
the purchase of 150,000 shares of Common Stock exercisable at the closing market
price of the stock on the day of grant. The closing market price of the stock on
August 9, 1989 was $29.75 per share. The option may be exercised, in whole or in
part, during a period of 15 years beginning on the date of grant. The option is
currently exercisable with respect to 127,500 shares and is exercisable with
respect to an additional 7,500 shares annually. This option has not been
exercised with respect to any such shares.
 
12. BENEFIT PLANS
 
     Pension plan expense related to the two Company-sponsored pension plans for
1995, 1994 and 1993 was $2.7 million, $2.6 million and $2.5 million,
respectively, including the pro rata share of past service costs, which are
being amortized over 30 years. In addition, certain employees are covered by
pension plans administered by unions.
 
     Retirement benefits under the Company's principal pension plan are based on
the employee's length of service, average compensation over the five consecutive
years which gives the highest average compensation and the average of the Social
Security taxable wage base during the 35-year period before a participant
reaches Social Security retirement age. Contributions to the plan are based on
the projected unit credit actuarial funding method and are limited to the
amounts that are currently deductible for tax purposes.
 
     The following table sets forth the status of the two Company-sponsored
plans:
 
<TABLE>
<CAPTION>
                                                                                                          DEC. 31,    JAN. 1,
IN THOUSANDS                                                                                                1995        1995
<S>                                                                                                       <C>         <C>
Actuarial present value of benefit obligations:
  Accumulated benefit obligation, including vested benefits of $48,990 and $40,779.....................   $ 50,236    $ 42,282
Projected benefit obligation for service rendered to date..............................................    (56,427)    (47,355)
Plan assets at fair market value.......................................................................     51,988      41,107
Projected benefit obligation in excess of plan assets..................................................     (4,439)     (6,248)
Unrecognized net loss..................................................................................     11,752      12,158
Unrecognized prior service cost........................................................................     (1,207)         12
Unrecognized net asset being amortized over 7 years....................................................       (210)       (280)
Additional minimum pension liability...................................................................       (225)     (6,816)
Pension asset (liability)..............................................................................   $  5,671    $ (1,174)
</TABLE>
 
     Under the requirements of Statement of Financial Accounting Standards No.
87, "Employers' Accounting for Pensions," an additional minimum pension
liability for certain plans, representing the excess of accumulated benefits
over plan assets,
 
                                       30
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
was recognized as of January 2, 1994. The increase in liabilities was charged
directly to shareholders' equity. As of December 31, 1995 and January 1, 1995,
the minimum pension liability adjustment, net of income taxes, was $138,000 and
$3.9 million, respectively.
 
     Net periodic pension cost for the Company-sponsored pension plans included
the following:
 
<TABLE>
<CAPTION>
                                                                                                          FISCAL YEAR
IN THOUSANDS                                                                                      1995       1994       1993
<S>                                                                                              <C>        <C>        <C>
Service cost-benefits earned..................................................................   $ 1,901    $ 1,916    $ 1,693
Interest cost on projected benefit obligation.................................................     4,015      3,556      3,310
Actual return on plan assets..................................................................    (6,993)     1,169     (3,965)
Net amortization and deferral.................................................................     3,732     (4,034)     1,446
Net periodic pension cost.....................................................................   $ 2,655    $ 2,607    $ 2,484
</TABLE>
 
     The actuarial assumptions that were used for the Company's principal
pension plan calculations were as follows:
 
<TABLE>
<CAPTION>
                                                                                                              1995     1994
<S>                                                                                                           <C>      <C>
Weighted average discount rate used in determining the actuarial present value of the projected benefit
  obligation...............................................................................................    7.75%    8.25%
Weighted average expected long-term rate of return on plan assets..........................................     9.0%     9.0%
Weighted average rate of compensation increase.............................................................    4.50%    4.75%
</TABLE>
 
     The Company provides a 401(k) Savings Plan for substantially all of its
nonunion employees. Under provisions of the Savings Plan, an employee is vested
with respect to Company contributions upon the earlier of two consecutive years
of service while participating in the Savings Plan or after five years of
service with the Company. The total cost for this benefit in 1995, 1994 and 1993
was $1.6 million, $1.3 million and $1.5 million, respectively.
 
     The Company recognizes the cost of postretirement benefits, which consist
principally of medical benefits, during employees' periods of active service.
The Company does not pre-fund these benefits and has the right to modify or
terminate certain of these plans in the future.
 
     The components of postretirement benefit expense were as follows:
 
<TABLE>
<CAPTION>
                                                                                                           FISCAL YEAR
IN THOUSANDS                                                                                         1995      1994      1993
<S>                                                                                                 <C>       <C>       <C>
Service cost -- benefits earned..................................................................   $  338    $  304    $  238
Interest cost on projected benefit obligation....................................................    1,275       989     1,223
Net amortization.................................................................................       11
Net postretirement benefit cost..................................................................   $1,624    $1,293    $1,461
</TABLE>
 
     The accrued postretirement benefit obligation was comprised of the
following:
 
<TABLE>
<CAPTION>
                                                                                                            
                                                                                                          DEC. 31,     JAN. 1,
IN THOUSANDS                                                                                                1995        1995
<S>                                                                                                        <C>        <C>
Accumulated postretirement benefit obligation:
  Retirees..............................................................................................   $10,025    $ 9,163
  Fully eligible active plan participants...............................................................     2,231      1,738
  Other active plan participants........................................................................     4,124      3,251
                                                                                                            16,380     14,152
Unrecognized transition asset...........................................................................       394        418
Unrecognized net loss...................................................................................    (2,443)    (1,622)
Accrued postretirement benefit obligation...............................................................   $14,331    $12,948
</TABLE>
 
                                       31
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
     The weighted average health care cost trend rate used in measuring the
postretirement benefit expense was 9% in 1995 gradually declining to 5.25% in
1999 and remaining at that level thereafter. A 1% increase in this annual trend
rate would have increased the accumulated postretirement benefit obligation on
December 31, 1995 by approximately $1.7 million and postretirement benefit
expense in 1995 would have increased by approximately $227,000. The weighted
average discount rates used to estimate the accumulated postretirement benefit
obligation were 7.75% and 8.25% as of December 31, 1995 and January 1, 1995,
respectively.
 
     In November 1992, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 112, "Employers' Accounting for
Postemployment Benefits" ("SFAS 112"). SFAS 112 requires the accrual, during the
years that employees render service, of the expected cost of providing
postemployment benefits if certain criteria are met. The Company adopted the
provisions of SFAS 112 in the first quarter of 1994, effective January 3, 1994,
and recorded a one-time, after tax charge of $2.2 million. The annual
incremental cost of adoption of SFAS No. 112 is not material on an ongoing
basis.
 
13. RELATED PARTY TRANSACTIONS
 
     The Company's business consists primarily of the production, marketing and
distribution of soft drink products of The Coca-Cola Company, which is the sole
owner of the secret formulas under which the primary components (either
concentrates or syrups) of its soft drink products are manufactured.
Accordingly, the Company purchases a substantial majority of its requirements
for concentrates and syrups from The Coca-Cola Company in the ordinary course of
its business. The Company paid The Coca-Cola Company approximately $186 million,
$187 million and $158 million in 1995, 1994 and 1993, respectively, for
sweetener, syrup, concentrate and other miscellaneous purchases. Additionally,
the Company engages in a variety of marketing programs, local media advertising
and similar arrangements to promote the sale of products of The Coca-Cola
Company in territories operated by the Company. Total direct marketing support
provided to the Company by The Coca-Cola Company was approximately $36 million,
$32 million and $28 million in 1995, 1994 and 1993, respectively. In addition,
the Company paid approximately $18 million, $15 million and $13 million in 1995,
1994 and 1993, respectively, for local media and marketing program expense
pursuant to cooperative advertising and cooperative marketing arrangements with
The Coca-Cola Company.
 
     On July 2, 1993, the Company and The Coca-Cola Company formed Piedmont. The
Company and The Coca-Cola Company, through their respective subsidiaries, each
beneficially own a 50% interest in Piedmont. The Company provides a portion of
the soft drink products for Piedmont at cost and receives a fee for managing the
operations of Piedmont pursuant to a management agreement. The Company sold
product to Piedmont during 1995, 1994 and the six months ended January 2, 1994,
at cost, totaling $62.5 million, $75.9 million and $38.9 million, respectively.
The Company received $10.7 million, $10.1 million and $4.8 million for
management services pursuant to its management agreement with Piedmont for 1995,
1994 and 1993, respectively. Also, the Company subleased various fleet and
vending equipment to Piedmont at cost. These sublease rentals amounted to
approximately $784,000, $693,000 and $380,000 in 1995, 1994 and 1993,
respectively. In addition, Piedmont subleased various fleet and vending
equipment to the Company at cost. These sublease rentals amounted to
approximately $186,000, $56,000 and $2,000 in 1995, 1994 and 1993, respectively.
 
     On November 30, 1992, the Company and the owner of the Company's Snyder
Production Center in Charlotte, North Carolina agreed to the early termination
of the Company's lease. Harrison Limited Partnership One purchased the property
contemporaneously with the termination of the lease, and the Company and
Harrison Limited Partnership One entered into an agreement pursuant to which the
Company leased the property for a 10-year term beginning on December 1, 1992. A
North Carolina corporation owned entirely by J. Frank Harrison, Jr. serves as
sole general partner of the limited partnership. The sole limited partner of
this limited partnership is a trust as to which J. Frank Harrison, III and Reid
M. Henson are co-trustees. The annual base rent the Company is obligated to pay
for its lease of the Snyder Production Center is subject to adjustment for
increases in the Consumer Price Index and for increases or decreases in interest
rates, using LIBOR as the measurement device. Rent expense under this lease
totaled $2,593,000, $2,007,000 and $1,947,000 in 1995, 1994 and 1993,
respectively.
 
     On June 1, 1993, the Company entered into a 10-year lease agreement with
Beacon Investment Corporation related to the Company's headquarters office
building. Beacon Investment Corporation's sole shareholder is J. Frank Harrison,
III. The annual base rent the Company is obligated to pay under this lease is
subject to adjustment for increases in the Consumer Price
 
                                       32
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
Index and for increases or decreases in interest rates, using LIBOR as the
measurement device. Rent expense under this lease totaled $1,804,000, $1,560,000
and $738,000 in 1995, 1994 and 1993, respectively.
 
     The Company is a shareholder in two entities from which it purchases
substantially all its requirements for plastic bottles. Net purchases from these
entities were approximately $52 million, $44 million and $47 million in 1995,
1994 and 1993, respectively. In connection with its participation in one of
these cooperatives, the Company has guaranteed a portion of the cooperative's
debt. On December 31, 1995, such guarantee amounted to approximately $20
million.
 
     The Company has also guaranteed a portion of debt for South Atlantic
Canners, Inc., a manufacturing cooperative that is being managed by the Company.
On December 31, 1995, such guarantee was approximately $15.2 million.
 
     The Company leases vending equipment from Coca-Cola Financial Corporation
("CCFC"), a subsidiary of The Coca-Cola Company. Future lease payments to CCFC
as of December 31, 1995 totaled $49.6 million. During 1995, the Company made
lease payments to CCFC totaling $4.4 million.
 
     See Note 11 to the consolidated financial statements for information
concerning the Whirl-i-Bird transaction.
 
14. LITIGATION
 
     On March 4, 1993, a Complaint was filed against the Company, the
predecessor bottling company for the Laurel, Mississippi territory and other
unnamed parties by the testatrix spouse of a deceased former employee of the
predecessor bottler. This suit alleges misrepresentation and fraud in connection
with the severance package offered to employees terminated by the predecessor
bottler in connection with the acquisition of the Laurel franchise subsidiary of
the Company. Plaintiff seeks damages in an amount up to $18 million in
compensatory and punitive damages. The Company believes that the Complaint is
without merit and its ultimate disposition will not have a material adverse
effect on the financial condition or results of operations of the Company.
 
15. RISKS AND UNCERTAINTIES
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.
 
     Approximately 90% of the Company's sales are products of The Coca-Cola
Company, which is the sole supplier of the concentrate required to manufacture
these products. Additionally, the Company purchases virtually all of its
requirements for sweetener from The Coca-Cola Company.
 
     The Company currently obtains all of its aluminum cans from two domestic
suppliers. The Company currently obtains all of its PET bottles from two
domestic cooperatives. The inability of either of these aluminum can or PET
bottle suppliers to meet the Company's requirement for containers could result
in short-term shortages until alternative sources of supply could be located.
 
     Less than 10% of the Company's labor force is currently covered by
collective bargaining agreements. There are no material collective bargaining
contracts expiring during 1996.
 
                                       33
 
<PAGE>
                      COCA-COLA BOTTLING CO. CONSOLIDATED
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
16. SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
 
     Changes in current assets and current liabilities affecting cash, net of
effects from acquisitions and divestitures and the effect of an accounting
change, were as follows:
 
<TABLE>
<CAPTION>
                                                                                                          FISCAL YEAR
IN THOUSANDS                                                                                      1995       1994       1993
<S>                                                                                              <C>        <C>        <C>
Accounts receivable, trade, net...............................................................   $(4,342)   $(2,796)   $(9,319)
Due from Piedmont.............................................................................    (3,201)     1,071     (2,454)
Accounts receivable, other....................................................................    (4,471)     5,710     (3,524)
Inventories...................................................................................     3,882     (4,338)    (2,939)
Prepaid expenses and other assets.............................................................    (1,881)    (1,729)      (845)
Portion of long-term debt payable within one year.............................................      (180)      (411)      (793)
Accounts payable and accrued liabilities......................................................    11,232     (9,381)    20,656
Accrued compensation..........................................................................       803      2,040       (251)
Accrued interest payable......................................................................    (5,016)     1,167       (934)
Increase in current assets less current liabilities...........................................   $(3,174)   $(8,667)   $  (403)
</TABLE>
 
     Cash payments for interest and income taxes were as follows:
 
<TABLE>
<CAPTION>
                                                                                                         FISCAL YEAR
IN THOUSANDS                                                                                     1995       1994       1993
<S>                                                                                             <C>        <C>        <C>
Interest.....................................................................................   $36,749    $30,218    $31,417
Income taxes.................................................................................     1,475         56      2,900
</TABLE>
 
17. QUARTERLY FINANCIAL DATA (UNAUDITED)
 
     Set forth below are unaudited quarterly financial data for the fiscal years
ended December 31, 1995 and January 1, 1995.
 
<TABLE>
<CAPTION>
IN THOUSANDS (EXCEPT PER SHARE DATA)                                                              QUARTER
YEAR ENDED DECEMBER 31, 1995                                                       1           2           3           4
<S>                                                                             <C>         <C>         <C>         <C>
Net sales....................................................................   $170,977    $207,876    $203,559    $179,464
Gross margin.................................................................     72,074      87,134      82,727      72,305
Income before extraordinary charge...........................................      1,957       8,054       4,639         886
Extraordinary charge.........................................................                                         (5,016)
Net income (loss)............................................................      1,957       8,054       4,639      (4,130)
Per share:
  Income before extraordinary charge.........................................        .21         .87         .50         .09
  Extraordinary charge.......................................................                                           (.54)
  Net income (loss)..........................................................        .21         .87         .50        (.45)
Weighted average number of common shares outstanding.........................      9,294       9,294       9,294       9,294
</TABLE>
 
<TABLE>
<CAPTION>
IN THOUSANDS (EXCEPT PER SHARE DATA)                                                              QUARTER
YEAR ENDED JANUARY 1, 1995                                                         1           2           3           4
<S>                                                                             <C>         <C>         <C>         <C>
Net sales....................................................................   $163,817    $200,692    $188,418    $170,969
Gross margin.................................................................     66,333      81,751      75,864      72,808
Income before effect of accounting change....................................      1,510       6,700       4,899       1,038
Effect of accounting change..................................................     (2,211)
Net income (loss)............................................................       (701)      6,700       4,899       1,038
Per share:
  Income before effect of accounting change..................................        .16         .72         .53         .11
  Effect of accounting change................................................       (.24)
  Net income (loss)..........................................................       (.08)        .72         .53         .11
Weighted average number of common shares outstanding.........................      9,294       9,294       9,294       9,294
</TABLE>
 
                                       34
 
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
TO THE BOARD OF DIRECTORS AND SHAREHOLDERS
OF COCA-COLA BOTTLING CO. CONSOLIDATED
 
     In our opinion, the consolidated financial statements listed in the index
appearing under Item 14(a) (1) and (2) of this filing present fairly, in all
material respects, the financial position of Coca-Cola Bottling Co. Consolidated
and its subsidiaries at December 31, 1995 and January 1, 1995, and the results
of their operations and their cash flows for each of the three years in the
period ended December 31, 1995, in conformity with generally accepted accounting
principles. These financial statements are the responsibility of the Company's
management; our responsibility is to express an opinion on these financial
statements based on our audits. We conducted our audits of these statements in
accordance with generally accepted auditing standards which require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant estimates
made by management, and evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for the opinion expressed
above.
 
     During 1994, the Company changed its method of accounting for
postemployment benefits, as described in Note 12.
 
PRICE WATERHOUSE LLP
 
Charlotte, North Carolina
February 23, 1996
 
                                       35
 
<PAGE>
     The financial statement schedule required by Regulation S-X is set forth in
response to Item 14 below.
 
     The supplementary data required by Item 302 of Regulation S-K is set forth
in Note 17 to the financial statements.
 
ITEM 9 -- CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.
 
     Not applicable.
 
                                    PART III
 
ITEM 10 -- DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY
 
     For information with respect to the executive officers of the Company, see
"Executive Officers of the Registrant" at the end of Part I of this Report. For
information with respect to the Directors of the Company, see the "Election of
Directors" and "Certain Transactions" sections of the Proxy Statement for the
1996 Annual Meeting of Shareholders to be filed with the Securities and Exchange
Commission, which is incorporated herein by reference. For information with
respect to Section 16 reports for directors and executive officers of the
Company, see the "Election of Directors -- Beneficial Ownership of Management"
section of the Proxy Statement for the 1996 Annual Meeting of Shareholders.
 
ITEM 11 -- EXECUTIVE COMPENSATION
 
     For information with respect to executive compensation, see the "Executive
Compensation" section of the Proxy Statement for the 1996 Annual Meeting of
Shareholders to be filed with the Securities and Exchange Commission, which is
incorporated herein by reference (other than the subsections entitled "Report of
the Compensation Committee on Annual Compensation of Executive Officers" and
"Common Stock Performance," which are specifically excluded from such
incorporation).
 
ITEM 12 -- SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     For information with respect to security ownership of certain beneficial
owners and management, see the "Principal Shareholders" and "Election of
Directors -- Beneficial Ownership of Management" sections of the Proxy Statement
for the 1996 Annual Meeting of Shareholders to be filed with the Securities and
Exchange Commission, which is incorporated herein by reference.
 
ITEM 13 -- CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     For information with respect to certain relationships and related
transactions, see the "Certain Transactions" and "Compensation Committee
Interlocks and Insider Participation" sections of the Proxy Statement for the
1996 Annual Meeting of Shareholders to be filed with the Securities and Exchange
Commission, which are incorporated herein by reference.
 
                                    PART IV
 
ITEM 14 -- EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
 
     A. List of Documents filed as part of this report.
 
        1. Financial Statements
 
           Report of Independent Accountants
           Consolidated Balance Sheets
           Consolidated Statements of Operations
           Consolidated Statements of Cash Flows
           Consolidated Statements of Changes in Shareholders' Equity
           Notes to Consolidated Financial Statements
 
           2. Financial Statement Schedule
 
                   The following financial statement schedule is filed as part
              of this report following this Item 14. The Report of Independent
              Accountants with respect to the financial statement schedule is
              included in Item 8 above.
 
              Schedule II -- Valuation and Qualifying Accounts and Reserves
 
                                       36
 
<PAGE>
                   All other financial statements and schedules not listed have
              been omitted because the required information is included in the
              consolidated financial statements or the notes thereto, or is not
              applicable or required.
 
              3. Listing of Exhibits:
 
     (i) Exhibits Incorporated by Reference:
 
                                  EXHIBIT INDEX

<TABLE>
<CAPTION>

 
                                                                                               Page Number or
Number         Description                                                              Incorporation by Reference to
 
<S>            <C>                                                                      <C>

   (1.1)        Underwriting Agreement dated November 1, 1995                           Exhibit 1.1 to the Company's
                among the Company, Citicorp Securities, Inc. and                        Quarterly Report on Form 10-Q
                Solomon Brothers, Inc.                                                  for the quarter ended October 1,
                                                                                        1995.

   (3.1)        Bylaws of the Company, as amended.                                      Exhibit 3.2 to the Company's
                                                                                        Registration Statement
                                                                                        (No. 33-54657) on Form S-3.

   (3.2)        Restated Certificate of Incorporation of the Company.                   Exhibit 3.1 to the Company's
                                                                                        Registration Statement
                                                                                        (No. 33-54657) on Form S-3.

   (4.1)        Specimen of Common Stock Certificate.                                   Exhibit 4.1 to the Company's
                                                                                        Registration Statement
                                                                                        (No. 2-97822) on Form S-1.

   (4.2)        Specimen Fixed Rate Note under the Company's                            Exhibit 4.1 to the Company's
                Medium-Term Note Program, pursuant to which it                          Current Report on Form 8-K
                may issue, from time to time, up to $200 million                        dated February 14, 1990.
                aggregate principal amount of its Medium-Term
                Notes, Series A.
 .
   (4.3)        Specimen Floating Rate Note under the Company's                         Exhibit 4.2 to the Company's
                Medium-Term Note Program, pursuant to which it                          Current Report on Form 8-K
                may issue, from time to time, up to $200 million                        dated February 14, 1990.
                aggregate principal amount of its Medium-Term
                Notes, Series A.

   (4.4)        Indenture dated as of October 15, 1989 between the                      Exhibit 4. to the Company's
                Company and Manufacturers Hanover Trust Company                         Registration Statement
                of California, as Trustee, in connection with the Company's             (No. 33-31784) on Form S-3
                $200 million shelf registration of its Medium-Term                      as filed on February 14, 1990.
                Notes, Series A, due from nine months to 30 years
                from date of issue.

<PAGE>



   (4.5)        Selling Agency Agreement, dated as of February 14,                      Exhibit 1.2 to the Company's
                1990, between the Company and Salomon Brothers                          Registration Statement
                and Goldman Sachs, as Agents, in connection with the                    (No. 33-31784) on Form S-3
                Company's $200 million Medium-Term Notes, Series A,                     as filed on February 14, 1990.
                due from nine months to 30 years from date of issue.

   (4.6)        Form of Debenture issued by the Company to two                          Exhibit 4.04 to the Company's
                shareholders of Sunbelt Coca-Cola Bottling Company,                     Current Report on Form 8-K
                Inc. dated as of December 19, 1991.                                     dated December 19, 1991.

   (4.7)        Commercial Paper Dealer Agreement, dated as of                          Exhibit 4.14 to the Company's
                February 11, 1993, between the Company and                              Annual Report on Form 10-K
                Citicorp Securities Markets, Inc., as co-agent.                         for the fiscal year ended
                                                                                        January 3, 1993.

   (4.8)        Amended and restated commercial paper agreement,                        Exhibit 4.13 to the Company's
                dated as of November 14, 1994, between the Company                      Annual Report on Form 10-K
                and Goldman Sachs Money Markets, L.P.                                   for the fiscal year ended
                                                                                        January 1, 1995.

   (4.9)        Supplemental Indenture, dated as of March 3, 1995,                      Exhibit 4.15 to the Company's
                between the Company and NationsBank of Georgia,                         Annual Report, as amended, on
                National Association, as Trustee.                                       Form 10-K/A-2 for the fiscal
                                                                                        year ended January 1, 1995.

   (4.10)       First Omnibus Amendment to Purchase Agreements,                         Exhibit 4.1 to the Company's
                dated as of June 26, 1995, by and among the Company,                    Quarterly Report on Form 10-Q
                as Seller, Corporate Receivables Corporation, as the                    for the quarter ended July 2,
                Investor, and Citicorp North America, Inc., individually                1995.
                and as agent.

   (4.11)       Form of the Company's 6.85% Debentures due 2007.                        Exhibit 4.1 to the Company's
                                                                                        Quarterly Report on Form 10-Q
                                                                                        for the quarter ended October 1,
                                                                                        1995.

   (4.12)       The Registrant, by signing this report, agrees to furnish
                the Securities and Exchange Commission, upon its request,
                a copy of any instrument which defines the rights of
                holders of long-term debt of the Registrant and its
                subsidiaries for which consolidated financial statements
                are required to be filed, and which authorizes a total amount
                of securities not in excess of 10 percent of total assets of
                the Registrant and its subsidiaries on a consolidated basis.

<PAGE>

   (4.13)       Loan Agreement dated as of November 20, 1995                            Exhibit included in this filing.
                between the Company and LTCB Trust Company, as
                Agent, and other banks named therein.

   (4.14)       Amended and Restated Credit Agreement dated as of                       Exhibit included in this filing.
                December 21, 1995 between the Company and NationsBank,
                N.A., Bank of America National Trust and Savings
                Association and other banks named therein.

   (10.1)       Employment Agreement of James L. Moore, Jr. dated as                    Exhibit 10.2 to the Company's
                of March 16, 1987.                                                      Annual Report on Form 10-K
                                                                                        for the fiscal year ended
                                                                                        December 31, 1986.


   (10.2)       Amendment, dated as of May 18, 1994, to Employment                      Exhibit 10.84 to the Company's
                Agreement designated as Exhibit 10.1.                                   Annual Report on Form 10-K
                                                                                        for the fiscal year ended
                                                                                        January 1, 1995.

   (10.3)       Stock Rights and Restrictions Agreement by and                          Exhibit 28.01 to the Company's
                between Coca-Cola Bottling Co. Consolidated and                         Current Report on Form 8-K
                The Coca-Cola Company dated January 27, 1989.                           dated January 27, 1989.

   (10.4)       Description and examples of bottling franchise agreements               Exhibit 10.20 to the Company's
                between the Company and The Coca-Cola Company.                          Annual Report on Form 10-K
                                                                                        for the fiscal year ended
                                                                                        December 31, 1988.

   (10.5)       Lease, dated as of December 11, 1974, by and between                    Exhibit 19.6 to the Company's
                the Company and the Ragland Corporation, related to the                 Annual Report on Form 10-K
                production/distribution facility in Nashville, Tennessee.               for the fiscal year ended
                                                                                        December 31, 1988.

   (10.6)       Amendment to Lease Agreement designated as                              Exhibit 19.7 to the Company's
                Exhibit 10.5.                                                           Annual Report on Form 10-K
                                                                                        for the fiscal year ended
                                                                                        December 31, 1988.

   (10.7)       Second Amendment to Lease Agreement designated as                       Exhibit 19.8 to the Company's
                Exhibit 10.5.                                                           Annual Report on Form 10-K
                                                                                        for the fiscal year ended
                                                                                        December 31, 1988.

<PAGE>

   (10.8)       Supplemental Savings Incentive Plan, dated as of April 1,               Exhibit 10.36 to the Company's
                1990 between certain Eligible Employees of the Company                  Annual Report on Form 10-K
                and the Company.                                                        for the fiscal year ended
                                                                                        December 30, 1990.

   (10.9)       Description and example of Deferred Compensation                        Exhibit 19.1 to the Company's
                Agreement, dated as of October 1, 1987, between Eligible                Annual Report on Form 10-K
                Employees of the Company and the Company under                          for the fiscal year ended
                the Officer's Split-Dollar Life Insurance Plan.                         December 30, 1990.

   (10.10)      Consolidated/Sunbelt Acquisition Agreement, dated as of                 Exhibit 2.01 to the Company's
                December 19, 1991, by and among the Company and the                     Current Report on Form 8-K
                shareholders of Sunbelt Coca-Cola Bottling Company, Inc.                dated December 19, 1991.

   (10.11)      Officer Retention Plan, dated as of January 1, 1991,                    Exhibit 10.47 to the Company's
                between certain Eligible Officers of the Company and the                Annual Report on Form 10-K
                Company.                                                                for the fiscal year ended
                                                                                        December 29, 1991.

   (10.12)      Acquisition Agreement, by and among Sunbelt Coca-Cola                   Exhibit 10.50 to the Company's
                Bottling Company, Inc., Sunbelt Carolina Acquisition                    Annual Report on Form 10-K
                Company,Inc., certain of the common stockholders of                     for the fiscal year ended
                Coca-Cola Bottling Co. Affiliated, Inc., and the stock-                 ended December 29, 1991.
                holders of TRNH, Inc., dated as of November 7, 1989.

   (10.13)      Amendment Number One to the Sunbelt/Affiliated                          Exhibit 10.04 to the Company's
                Acquisition Agreement, dated as of December 29, 1989,                   Quarterly Report on Form 10-Q
                between Sunbelt Coca-Cola Bottling Company, Inc.,                       for the quarter ended March 29,
                Sunbelt Carolina Acquisition Company, Inc., certain                     1992.
                of the common stockholders of Coca-Cola Bottling Co.
                Affiliated, Inc. and the stockholders of TRNH, Inc.

   (10.14)      Amendment Number Two to the Sunbelt/Affiliated                          Exhibit 10.05 to the Company's
                Acquisition Agreement, dated as of December 29, 1989,                   Quarterly Report on Form 10-Q
                between Sunbelt Coca-Cola Bottling Company, Inc.,                       for the quarter ended March 29,
                Sunbelt Carolina Acquisition Company, Inc., certain of                  1992.
                the common stockholders of Coca-Cola Bottling Co.
                Affiliated, Inc. and the stockholders of TRNH, Inc.

   (10.15)      Amendment Number Three to the Sunbelt/Affiliated                        Exhibit 10.06 to the Company's
                Acquisition Agreement, dated as of December 29, 1989,                   Quarterly Report on Form 10-Q
                between Sunbelt Coca-Cola Bottling Company, Inc.,                       for the quarter ended March 29,
                Sunbelt Carolina Acquisition Company, Inc., certain of                  1992.
                the common stockholders of Coca-Cola Bottling Co.
                Affiliated, Inc. and the stockholders of TRNH, Inc.

<PAGE>

   (10.16)      Lease Agreement, dated as of November 30, 1992, between                 Exhibit 10.38 to the Company's
                the Company and Harrison Limited Partnership One,                       Annual Report on Form 10-K
                related to the Snyder Production Center in Charlotte,                   for the fiscal year ended
                North Carolina.                                                         January 3, 1993.

   (10.17)      Termination and Release Agreement dated as of March 27,                 Exhibit 10.43 to the Company's
                1992 by and among Sunbelt Coca-Cola Bottling Company,                   Annual Report on Form 10-K
                Coca-Cola Bottling Co. Affiliated, Inc., the agent for                  for the fiscal year ended
                holders of certain debentures of Sunbelt issued pursuant                January 3, 1993.
                to a certain Indenture dated as of January 11, 1990, as
                amended, and Wilmington Trust Company which acted as
                trustee under the Indenture.

   (10.18)      Reorganization Plan and Agreement by and among                          Exhibit 10.03 to the Company's
                Coca-Cola Bottling Co. Consolidated, Chopper Acquisitions,              Quarterly Report on Form 10-Q
                Inc., Whirl-i-Bird, Inc. and J. Frank Harrison, Jr.                     for the quarter ended April 4,
                                                                                        1993.

   (10.19)      Partnership Agreement of Carolina Coca-Cola Bottling                    Exhibit 2.01 to the Company's
                Partnership,* dated as of July 2, 1993, by and among                    Current Report on Form 8-K
                Carolina Coca-Cola Bottling Investments, Inc., Coca-Cola                dated July 2, 1993.
                Ventures, Inc., Coca-Cola Bottling Co. Affiliated, Inc.,
                Fayetteville Coca-Cola Bottling Company and Palmetto
                Bottling Company.
 
   (10.20)      Asset Purchase Agreement, dated as of July 2, 1993, by                  Exhibit 2.02 to the Company's
                and among Carolina Coca-Cola Bottling Partnership,*                     Current Report on Form 8-K
                Coca-Cola Bottling Co. Affiliated, Inc. and Coca-Cola                   dated July 2, 1993.
                Bottling Co. Consolidated.

   (10.21)      Asset Purchase Agreement, dated as of July 2, 1993, by                  Exhibit 2.03 to the Company's
                and among Carolina Coca-Cola Bottling Partnership,*                     Current Report on Form 8-K
                Fayetteville Coca-Cola Bottling Company and Coca-Cola                   dated July 2, 1993.
                Bottling Co. Consolidated.

   (10.22)      Asset Purchase Agreement, dated as of July 2, 1993, by                  Exhibit 2.04 to the Company's
                and among Carolina Coca-Cola Bottling Partnership,*                     Current Report on Form 8-K
                Palmetto Bottling Company and Coca-Cola Bottling Co.                    dated July 2, 1993.
                Consolidated.




<PAGE>

   (10.23)      Definition and Adjustment Agreement, dated July 2, 1993,                Exhibit 2.05 to the Company's
                by and among Carolina Coca-Cola Bottling Partnership,*                  Current Report on Form 8-K
                Coca-Cola Ventures, Inc., Coca-Cola Bottling Co.                        dated July 2, 1993.
                Consolidated, CCBC of Wilmington, Inc., Carolina
                Coca-Cola Bottling Investments, Inc., The Coca-Cola
                Company, Carolina Coca-Cola Holding Company, The
                Coastal Coca-Cola Bottling Company, Eastern Carolina
                Coca-Cola Bottling Company, Inc., Coca-Cola Bottling Co.
                Affiliated, Inc., Fayetteville Coca-Cola Bottling Company
                and Palmetto Bottling Company.

   (10.24)      Management Agreement, dated as of July 2, 1993, by and                  Exhibit 10.01 to the Company's
                among Coca-Cola Bottling Co. Consolidated, Carolina                     Current Report on Form 8-K
                Coca-Cola Bottling Partnership,* CCBC of Wilmington,                    dated July 2, 1993.
                Inc., Carolina Coca-Cola Bottling Investments, Inc.,
                Coca-Cola Ventures, Inc. and Palmetto Bottling Company.

   (10.25)      Post-Retirement Medical and Life Insurance Benefit                      Exhibit 10.02 to the Company's
                Reimbursement Agreement, dated July 2, 1993, by and                     Current Report on Form 8-K
                between Carolina Coca-Cola Bottling Partnership* and                    dated July 2, 1993.
                Coca-Cola Bottling Co. Consolidated.

   (10.26)      Aiken Asset Purchase Agreement, dated as of August 6,                   Exhibit 2.01 to the Company's
                1993 by and among Carolina Coca-Cola Bottling                           Quarterly Report on Form 10-Q
                Partnership,* Palmetto Bottling Company  and Coca-Cola                  for the quarter ended July 4,
                Bottling Co. Consolidated.                                              1993.
 
   (10.27)      Aiken Definition and Adjustment Agreement, dated as of                  Exhibit 2.02 to the Company's
                August 6, 1993, by and among Carolina Coca-Cola                         Quarterly Report on Form 10-Q
                Bottling Partnership*, Coca-Cola Ventures, Inc., Coca-Cola              for the quarter ended July 4,
                Bottling Co. Consolidated, Carolina Coca-Cola Bottling                  1993.
                Investments, Inc., The Coca-Cola Company and Palmetto
                Bottling Company.

   (10.28)      Lease Agreement, dated as of June 1, 1993, between the                  Exhibit 10.01 to the Company's
                Company and Beacon Investment Corporation, related                      Quarterly Report on Form 10-Q
                to the Company's corporate headquarters in Charlotte,                   for the quarter ended July 4,
                North Carolina.                                                         1993.

   (10.29)      Amended and Restated Guaranty Agreement, dated as of                    Exhibit 10.06 to the Company's
                July 15, 1993 re: Southeastern Container, Inc.                          Quarterly Report on Form 10-Q
                                                                                        for the quarter ended July 4,
                                                                                        1993.


<PAGE>

   (10.30)      Agreement, dated as of December 23, 1993, between                       Exhibit 10.1 to the Company's
                the Company and Western Container Corporation                           Quarterly Report on Form 10-Q
                covering purchase of PET bottles.                                       for the quarter ended
                                                                                        October 2, 1994.

   (10.31)      Management Agreement, dated as of June 1, 1994, by                      Exhibit 10.6 to the Company's
                and among Coca-Cola Bottling Co. Consolidated and                       Quarterly Report on Form 10-Q
                South Atlantic Canners, Inc.                                            for the quarter ended July 3,
                                                                                        1994.

   (10.32)      Guaranty Agreement, dated as of July 22, 1994, between                  Exhibit 10.7 to the Company's
                Coca-Cola Bottling Co. Consolidated and Wachovia                        Quarterly Report on Form 10-Q
                Bank of North Carolina, N.A.                                            for the quarter ended July 3, 1994.

   (10.33)      Selling Agency Agreement, dated as of March 3, 1995,                    Exhibit 10.83 to the Company's
                between the Company, Salomon Brothers Inc. and                          Annual Report on Form 10-K
                Citicorp Securities, Inc.                                               for the fiscal year ended
                                                                                        January 1, 1995.

   (10.34)      Agreement, dated as of March 1, 1994, between the                       Exhibit 10.85 to the Company's
                Company and South Atlantic Canners, Inc.                                Annual Report on Form 10-K
                                                                                        for the fiscal year ended
                                                                                        January 1, 1995.

   (10.35)      Stock Option Agreement, dated as of March 8, 1989,                      Exhibit 10.86 to the Company's
                of J. Frank Harrison, Jr.                                               Annual Report on Form 10-K
                                                                                        for the fiscal year ended
                                                                                        January 1, 1995.

   (10.36)      Stock Option Agreement, dated as of August 9, 1989,                     Exhibit 10.87 to the Company's
                of J. Frank Harrison, III.                                              Annual Report on Form 10-K for
                                                                                        the fiscal year ended January 1,
                                                                                        1995.

   (10.37)      First Amendment to Credit Agreement, Line of Credit                     Exhibit 10.8 to the Company's
                Note and Mortgage, and Reaffirmation of Term Note,                      Quarterly Report on Form 10-Q
                Security Agreement, Guaranty Agreement and Addendum                     for the quarter ended April 2,
                to Guaranty Agreement, dated as of March 31, 1995, by                   1995.
                and among the Company, South Atlantic Canners, Inc.
                and Wachovia Bank of North Carolina, N.A.

   (10.38)      Guaranty Agreement and Addendum, dated as of March 31,                  Exhibit 10.9 to the Company's
                1995, between the Company and Wachovia Bank of North                    Quarterly Report on Form 10-Q
                Carolina, N.A.                                                          for the quarter ended April 2,
                                                                                        1995.

<PAGE>
 
   (10.39)      Can Supply Agreement, dated November 7, 1995, between                   Exhibit 10.16 to the Company's
                the Company and American National Can Company.                          Quarterly Report on Form 10-Q
                                                                                        for the quarter ended October 1,
                                                                                        1995.

   (10.40)      Lease Agreement, dated as of July 17, 1988, between the                 Exhibit 19.4 to the Company's
                Company and GE Capital Fleet Services covering                          Quarterly Report on Form 10-Q
                various vehicles.                                                       for the quarter ended March 31,
                                                                                        1990.

   (10.41)      Master Motor Vehicle Lease Agreement, dated as of                       Exhibit 19.5 to the Company's
                December 15, 1988, between the Company and                              Quarterly Report on Form 10-Q
                Citicorp North America, Inc. covering various vehicles.                 for the quarter ended March 31,
                                                                                        1990.

   (10.42)      Master Lease Agreement, beginning on April 12, 1989,                    Exhibit 19.6 to the Company's
                between the Company and Citicorp North America,                         Quarterly Report on Form 10-Q
                Inc. covering various equipment.                                        for the quarter ended March 31,
                                                                                        1990.
 
   (10.43)      Master Lease Agreement, dated as of January 7, 1992                     Exhibit 10.01 to the Company's
                between the Company and Signet Leasing and Financial                    Quarterly Report on Form 10-Q
                Corporation covering various vehicles.                                  for the quarter ended March 29,
                                                                                        1992.

   (10.44)      Master Equipment Lease, dated as of February 9, 1993,                   Exhibit 10.37 to the Company's
                between the Company and Coca-Cola Financial                             Annual Report on Form 10-K
                Corporation covering various vending machines.                          for the fiscal year ended
                                                                                        January 3, 1993.

   (10.45)      Motor Vehicle Lease Agreement No. 790855, dated as of                   Exhibit 10.39 to the Company's
                December 31, 1992, between the Company and Citicorp                     Annual Report on Form 10-K
                Leasing, Inc. covering various vehicles.                                for the fiscal year ended
                                                                                        January 3, 1993.

   (10.46)      Master Lease Agreement, dated as of February 18, 1992,                  Exhibit 10.69 to the Company's
                between the Company and Citicorp Leasing, Inc.                          Annual Report on Form 10-K
                covering various equipment.                                             for the fiscal year ended
                                                                                        January 2, 1994.

   (10.47)      Lease Agreement dated as of December 15, 1994 between                   Exhibit 10.1 to the Company's
                the Company and BA Leasing & Capital Corporation.                       Quarterly Report on Form 10-Q
                                                                                        for the quarter ended April 2,
                                                                                        1995.

<PAGE>

   (10.48)      Beverage Can and End Agreement dated November 9, 1995                   Exhibit included in this filing.
                between the Company and Ball Metal Beverage Container
                Group.

   (10.49)      Member Purchase Agreement, dated as of August 1,                        Exhibit included in this filing.
                1994 between the Company and South Atlantic
                Canners, Inc., regarding minimum annual purchase
                requirements of canned product by the Company.

   (10.50)      Member Purchase Agreement, dated as of August 1, 1994                   Exhibit included in this filing.
                between the Company and South Atlantic Canners, Inc.,
                regarding minimum annual purchase requirements of
                20 ounce PET product by the Company.

   (10.51)      Member Purchase Agreement, dated as of August 1, 1994                   Exhibit included in this filing.
                between the Company and South Atlantic Canners, Inc.,
                regarding minimum annual purchase requirements of 2 Liter
                PET product by the Company.

   (10.52)      Member Purchase Agreement, dated as of August 1, 1994                   Exhibit included in this filing.
                between the Company and South Atlantic Canners, Inc.,
                regarding minimum annual purchase requirements of 3 Liter
                PET product by the Company.

   (10.53)      Description of the Company's 1996 Bonus Plan for officers.              Exhibit included in this filing.

   (21.1)       List of subsidiaries.                                                   Exhibit included in this filing.

   (23.1)       Consent of Independent Accountants to Incorporation by                  Exhibit included in this filing.
                Reference into Form S-3 (Registration No. 33-4325) and
                Form S-3 (Registration No. 33-54657).

   (27.1)       Financial data schedule for period ended December 31,                   Exhibit included in this filing.
                1995.

   (99.1)       Audited Financial Statements of Piedmont Coca-Cola                      Included as Item 14D of Part IV
                Bottling Partnership for the 1994 and 1993 fiscal periods.              to the Company's Annual Report
                                                                                        on Form 10-K for the fiscal year
                                                                                        ended January 1, 1995.

   (99.2)       Information, financial statements and exhibits required                 To be supplied by amendment.
                by Form 11-K with respect to the Coca-Cola Bottling Co.
                Consolidated Savings Plan.

</TABLE>

*  Carolina Coca-Cola Bottling Partnership's name was changed to Piedmont 
Coca-Cola Bottling Partnership.

<PAGE>




 
     B. Reports on Form 8-K.
 
        There were no Current Reports on Form 8-K filed by the Company during
        the fourth quarter of 1995.
 
                                       40
 
<PAGE>
                                                                     SCHEDULE II
 
                          COCA-COLA BOTTLING CO. CONSOLIDATED
 
                    VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
 
                                    (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                ADDITIONS
                                                                  BALANCE AT    CHARGED TO
                                                                  BEGINNING     COSTS AND                                BALANCE AT
        DESCRIPTION                                                OF YEAR       EXPENSES     OTHER (1)    DEDUCTIONS    END OF YEAR
<S>                                                               <C>           <C>           <C>          <C>           <C>
        Allowance for doubtful accounts:
        Fiscal year ended December 31, 1995....................    $    400        $319                      $  313         $ 406
        Fiscal year ended January 1, 1995......................    $    425        $600                      $  625         $ 400
        Fiscal year ended January 2, 1994......................    $    400        $443       $     (20)     $  398         $ 425
 
        Deferred tax assets valuation allowance:
        Fiscal year ended January 2, 1994......................    $ 29,934                   $ (26,718)     $3,216         $   0
</TABLE>
 
        (1) Arising from business combinations and divestitures.
 
                                       41
 
<PAGE>
                                   SIGNATURES
 
     Pursuant to the requirements of Section 13 or 15 (d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.
 
                                         COCA-COLA BOTTLING CO. CONSOLIDATED
                                                        (REGISTRANT)
 
Date: March 27, 1996
 
                                         By: /s/      JAMES L. MOORE, JR.
                                                    JAMES L. MOORE, JR.
                                           PRESIDENT AND CHIEF OPERATING OFFICER
 
     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.
 
<TABLE>
<S>                                                     <C>                                               <C>
        By: /s/         J. FRANK HARRISON, JR.          Chairman of the Board and Director                March 27, 1996
                J. FRANK HARRISON, JR.
 
       By: /s/          J. FRANK HARRISON, III          Vice Chairman of the Board, Chief Executive       March 27, 1996
                                                          Officer and Director
                J. FRANK HARRISON, III
 
        By: /s/           JAMES L. MOORE, JR.           President and Chief Operating Officer and         March 27, 1996
                                                          Director
                 JAMES L. MOORE, JR.
 
          By: /s/             REID M. HENSON            Vice Chairman of the Board and Director           March 27, 1996
                    REID M. HENSON
 
          By: /s/           H. W. MCKAY BELK            Director                                          March 27, 1996
                   H. W. MCKAY BELK
 
          By: /s/              JOHN M. BELK             Director                                          March 27, 1996
                     JOHN M. BELK
 
          By: /s/              H. REID JONES            Director                                          March 27, 1996
                    H. REID JONES
 
        By: /s/          DAVID L. KENNEDY, JR.          Director                                          March 27, 1996
                DAVID L. KENNEDY, JR.
 
          By: /s/           NED R. MCWHERTER            Director                                          March 27, 1996
                   NED R. MCWHERTER
 
         By: /s/          JOHN W. MURREY, III           Director                                          March 27, 1996
                 JOHN W. MURREY, III
 
         By: /s/             DAVID V. SINGER            Vice President and Chief Financial Officer        March 27, 1996
                   DAVID V. SINGER
 
         By: /s/          STEVEN D. WESTPHAL            Vice President and Chief Accounting Officer       March 27, 1996
                  STEVEN D. WESTPHAL
</TABLE>
 
                                       42
 

<PAGE>


                                                                 EXECUTION COPY

EXHIBIT 4.13

<PAGE>


           ***********************************************************




                       COCA-COLA BOTTLING CO. CONSOLIDATED

                                   as Borrower


                                   -----------


                                 LOAN AGREEMENT


                          Dated as of November 20, 1995


                                   -----------

                  The financial institutions identified herein
                                    as Banks



                                       and

                               LTCB TRUST COMPANY

                                    as Agent






           **********************************************************



                                       -5-




<PAGE>


                               TABLE OF CONTENTS

<TABLE>
<CAPTION>



                                                                                                               Page
<S>                 <C>                                                                                        <C>
Section 1.          Definitions and Accounting Matters............................................................1
         1.01       Certain Defined Terms.........................................................................1
         1.02       Certain Definitions Relating to Trigger Events...............................................10
         1.03       Accounting Terms.............................................................................14
         1.04       Compliance Certificates and Opinions.........................................................14

Section 2.  Commitments and Loans................................................................................15
         2.01       Commitments..................................................................................15
         2.02       Borrowings...................................................................................15
         2.03       Fees.........................................................................................16
         2.04       Lending Offices..............................................................................16
         2.05       Loan Accounts................................................................................16
         2.06       Notes........................................................................................16
         2.07       Several Obligations and Remedies.............................................................17

Section 3.          Payments of Principal and Interest...........................................................17
         3.01       Repayment of Loans...........................................................................17
         3.02       Interest.....................................................................................17
         3.03       Prepayments of the Loans.....................................................................18
         3.04       Limitation on Interest.......................................................................19

Section 4.          Payments and Computations....................................................................19
         4.01       Payments.....................................................................................19
         4.02       Computations.................................................................................20
         4.04       Sharing of Payments..........................................................................20

Section 5.          Yield Protection and Illegality..............................................................21
         5.01       Additional Costs.............................................................................21
         5.02       Changes in Circumstances.....................................................................22
         5.03       Illegality...................................................................................23
         5.04       Compensation.................................................................................23
         5.05       Taxes........................................................................................24
         5.06       Prepayments..................................................................................25

Section 6.          Conditions Precedent.........................................................................25
         6.01       Conditions Precedent to the Initial Borrowing................................................25
         6.02       Each Borrowing...............................................................................26





                                       -i-

<PAGE>


                                                                                                               Page

Section 7.          Representations and Warranties...............................................................26
         7.01       Corporate Existence..........................................................................26
         7.02       Financial Condition..........................................................................27
         7.03       Litigation...................................................................................27
         7.04       No Breach....................................................................................27
         7.05       Corporate Action.............................................................................28
         7.06       Approvals....................................................................................28
         7.07       Use of Loans.................................................................................28
         7.08       ERISA........................................................................................28
         7.09       Taxes........................................................................................28
         7.10       Ownership....................................................................................29
         7.11       Ranking......................................................................................29
         7.12       Investment Company Act.......................................................................29
         7.13       Public Utility Holding Company Act...........................................................29
         7.14       Compliance with Laws.........................................................................29
         7.15       Voting Agreement.............................................................................29
         7.16       Ownership of Property; Licenses.  ...........................................................30
         7.17       Nature of Business...........................................................................30
         7.18       Bottle Contracts and Allied Bottle Contracts.................................................30
         7.19       Debt Instruments.............................................................................30

Section 8.          Covenants of the Company.....................................................................30
         8.01       Financial Statements.........................................................................31
         8.02       Corporate Existence, Etc.....................................................................32
         8.03       Use of Proceeds..............................................................................33
         8.04       Mergers and Consolidations...................................................................33
         8.05       Restrictions on Debt.........................................................................34
         8.06       Restrictions on Sales and Leasebacks.........................................................35
         8.07       Ranking......................................................................................37
         8.08       Business.....................................................................................37
         8.09       New Revolving Credit Agreement...............................................................37

Section 9.          Events of Default............................................................................37

Section 10.         The Agent....................................................................................40
         10.01      Appointment, Powers and Immunities...........................................................40
         10.02      Reliance by Agent............................................................................41
         10.03      Defaults.....................................................................................41
         10.04      Rights as a Bank.............................................................................41
         10.05      Indemnification..............................................................................41
         10.06      Non-Reliance on Agent and other Banks........................................................42
         10.07      Failure to Act...............................................................................42



                                      -ii-

<PAGE>


                                                                                                               Page
         10.08      Resignation or Removal of Agent..............................................................42
         10.09      Agent's Office...............................................................................43

Section 11.         Miscellaneous................................................................................43
         11.01      Waiver.......................................................................................43
         11.02      Notices......................................................................................43
         11.03      Expenses.....................................................................................43
         11.04      Amendments...................................................................................44
         11.05      Successors and Assigns.......................................................................44
         11.06      Assignments and Participations...............................................................44
         11.07      Survival.....................................................................................45
         11.08      Captions.....................................................................................46
         11.09      Counterparts.................................................................................46
         11.10      GOVERNING LAW................................................................................46
         11.11      JURISDICTION AND SERVICE OF PROCESS..........................................................46
         11.12      Severability.................................................................................47
         11.13      Waiver of Stay or Extension Law..............................................................47


Schedule 1          Principal Subsidiaries
Schedule 2          Litigation
Schedule 3          Employee Disputes
Schedule 4          Ownership
Schedule 5          Bottle Contracts and Allied Bottle Contracts
Schedule 6          Debt Instruments

Exhibit A                  Form of Note
Exhibit B                  Form of Opinion of Company's Counsel




                                      -iii-




<PAGE>

                  LOAN AGREEMENT, dated as of November 20, 1995, among COCA-COLA
BOTTLING CO.  CONSOLIDATED,  a corporation  duly organized and validly  existing
under  the  laws  of the  State  of  Delaware  (the  "Company");  the  financial
institutions  named herein as lenders (the "Banks");  and LTCB TRUST COMPANY,  a
trust  company  organized  under the laws of the State of New York,  as agent on
behalf of the Banks (in such capacity, the "Agent").

                  WHEREAS,  the  Company  has  requested  the Banks to make term
loans to the Company in an aggregate  principal  amount up to but not  exceeding
$170,000,000 for the purpose of refinancing certain existing indebtedness of the
Company and for other general corporate purposes of the Company;

                  WHEREAS,  the Banks  are  willing  to make  such  loans to the
Company on the terms and conditions of this Agreement; and

                  WHEREAS,  the Agent has been requested to act as agent for the
Banks, and the Agent is willing to act as such agent on the terms and conditions
of this Agreement,

                  NOW  THEREFORE,  in  consideration  of the premises and mutual
covenants contained herein, the parties hereto hereby agree as follows:

                  Section 1.        Definitions and Accounting Matters.

                  1.01 Certain  Defined  Terms.  As used herein,  the  following
terms shall have the following  meanings (all terms defined in this Section 1 or
in other  provisions  of this  Agreement  in the  singular  shall  have the same
meanings when used in the plural and vice versa):

                  "Affiliate"  shall mean, as to any Person,  any  Subsidiary of
such Person and any other Person which,  directly or  indirectly,  controls,  is
controlled by, or is under direct or indirect  common control with, such Person.
For purposes of this  definition  "control"  of a Person  means the  possession,
directly or  indirectly,  of the power to direct or cause the  direction  of the
management and policies of such Person,  whether through the ownership of voting
securities,   by  contract  or  otherwise;   and  the  terms  "controlling"  and
"controlled" have corresponding meanings.

                  "Allied  Bottle  Contracts"  shall  mean,  collectively,   any
contract  between  the  Company  or any of its  Subsidiaries  and The  Coca-Cola
Company   providing  for  the  Company  or  such   Subsidiary  to  purchase  its
requirements of  concentrates  and syrups for Allied Products from The Coca-Cola
Company and/or granting to the Company or such Subsidiary exclusive distribution
rights with respect to Allied Products in the Company's or such Subsidiary's res
pective territories, in each case as amended or supplemented from time to time.

                  "Allied  Products"  shall mean all  products of The  Coca-Cola
Company, other than Coca-Cola Trademark Beverages.









<PAGE>



                  "Applicable  Lending  Office"  shall mean,  for any Bank,  the
Lending Office of such Bank (or of an affiliate of such Bank)  designated on the
signature  pages  hereof or such other  office or offices of such Bank (or of an
affiliate  of such  Bank)  as such  Bank may from  time to time  specify  to the
Company  and the Agent in  writing  as the  office or  offices at which all or a
portion of its Loan is to be made and maintained .

                  "Applicable  Margin" shall mean 0.45%;  provided  that, at any
time when the Senior Debt Rating of the Company with S&P shall be below BBB- and
the Senior Debt Rating of the Company  with  Moody's  shall be below Baa3 (or at
any time when neither S&P nor Moody's has a Senior Debt Rating for the Company),
the Applicable Margin shall be 0.55% (such change in the Applicable Margin shall
not prejudice any rights that the Agent or any Bank may have with respect to any
Trigger Event that may occur in connection with such rating)

                  "Attributable  Debt" shall mean,  as to any  particular  lease
under which any Person is at the time liable, at any date as of which the amount
thereof is to be determined, the total net amount of rent required to be paid by
such  Person  under  such lease  during  the  remaining  primary  term  thereof,
discounted from the respective due date thereof to such date at a rate per annum
equal to the  weighted  average  interest  rate  applicable  to the  Loans.  The
weighted  average  interest rate  applicable to the Loans shall be calculated at
any time by dividing the aggregate of the annual interest  payments  required on
the Loans  (calculated  as if the interest rate on the Loans then in effect were
to be applied to a year of 365 days) by the  aggregate  principal  amount of the
Loans outstanding on such date. The net amount of rent required to be paid under
any such lease for any such  period  shall be the amount of the rent  payable by
the lessee with respect to such period,  after excluding  amounts required to be
paid on account of maintenance and repairs, insurance, taxes, assessments, water
rates and similar  charges.  In the case of any lease which is terminable by the
lessee upon the  payment of a penalty,  such net amount  shall also  include the
amount of such  penalty,  but no rent shall be considered as required to be paid
under  such  lease  subsequent  to  the  first  date  upon  which  it  may be so
terminated.

                  "Board of Directors"  shall mean either the board of directors
of the Company or any duly authorized committee of the board.

                  "Board Resolution" shall mean a copy of a resolution certified
by the  Secretary  or an  Assistant  Secretary  of the Company to have been duly
adopted by the Board of Directors and to be in full force and effect on the date
of such certification, and delivered to the Agent and the Banks.

                  "Bottle  Contracts"  shall mean,  collectively,  any  contract
between  the  Company  or any of its  Subsidiaries  and  The  Coca-Cola  Company
providing  for the Company or such  Subsidiary to purchase its  requirements  of
concentrates  and syrups for Coca-Cola  Trademark  Beverages  from The Coca-Cola
Company and/or granting to the Company or such Subsidiary exclusive distribution
rights with respect to Coca-Cola  Trademark  Beverages in the  Company's or such
Subsidiary's  respective  territories,  in each case as amended or  supplemented
from time to time.




                                       -2-




<PAGE>



                  "Business  Day"  shall  mean any day (but  not a  Saturday  or
Sunday) on which commercial banks are not authorized or required to close in New
York City,  and which is also a day on which  dealings  in Dollar  deposits  are
carried out in the London interbank market.

                  "Capital  Stock",  as applied to the stock of any corporation,
shall mean the capital stock of every class whether now or hereafter authorized,
regardless  of whether  such  capital  stock  shall be limited to a fixed sum or
percentage  with respect to the rights of the holders  thereof to participate in
dividends and in the  distribution  of assets upon the voluntary or  involuntary
liquidation, dissolution or winding up of such corporation.

                  "Coca-Cola   Trademark  Beverages"  shall  mean  all  products
identified as such in the Company's  Form 10-K filed with the SEC for the fiscal
year of the  Company  ended  January 1, 1995 or in any other Form 10-K filed for
any subsequent fiscal year, and any other beverage products produced or marketed
by The Coca-Cola Company.

                  "Code" shall mean the Internal Revenue Code of 1986, as amended.

                  "Commitment"  shall  mean,  with  respect  to each  Bank,  the
obligation  of such Bank to make a Loan to the  Company on each  borrowing  date
pursuant to Section 2.01 hereof, all such Loans to be in an aggregate  principal
amount up to but not exceeding the amount set forth opposite such Bank's name on
the signature pages hereof, on the terms and conditions of this Agreement.

                  "Commitment Termination Date" shall mean December 29, 1995.

                  "Common  Stock"  shall mean any and all  Capital  Stock of the
Company that is not Preferred Stock, being on the date hereof designated "Common
Stock", "Class B Common Stock" and "Class C Common Stock".

                  "Consolidated  Net Tangible  Assets"  shall mean the aggregate
amount  of  assets  of the  Company  and  its  consolidated  Subsidiaries  (less
applicable  reserves  and  other  properly  deductible  items)  after  deducting
therefrom  (i) all current  liabilities,  and (ii) all  goodwill,  trade  names,
trademarks,  patents,  unamortized  debt  discount  and  expense  and other like
intangibles,  all as set forth on the most recent  balance  sheet of the Company
and its  consolidated  Subsidiaries  and computed in accordance  with  generally
accepted accounting principles.  For purposes of this definition,  any leasehold
interest of the  Company or any  Restricted  Subsidiary  shall be deemed to be a
tangible asset if the rental obligations thereunder are included in Funded Debt.

                  "Corporation" includes corporations,  associations,  companies
and business trusts.

                  "Debt"   shall  mean,   with   respect  to  any  Person,   all
indebtedness  and other  obligations  of such  Person of the type  described  in
clauses (a) and (b) of the  definition of  "Indebtedness"  in this Section 1.01,
and  all  Guarantees  and  Hypothecations  of such  Person  in  respect  of such
indebtedness and other obligations.




                                       -3-




<PAGE>



                  "Default"  shall mean an Event of  Default  or an event  which
with notice or lapse of time or both would become an Event of Default.

                  "Designated  Event"  shall have the  meaning  assigned to that
term in Section 1.02 hereof.

                  "Dollars" and "$" shall mean lawful money of the United States
of America.

                  "Environmental Laws" shall mean all Governmental  Requirements
relating to health,  safety,  industrial  hygiene,  pollution  or  environmental
matters, including Governmental Requirements relating to emissions,  discharges,
releases,  or  threatened  releases of  pollutants,  contaminants,  chemicals or
industrial,  toxic or  hazardous  substances  or  wastes  into  the  environment
(including,  without  limitation,  air, surface water, ground water or land), or
otherwise relating to the manufacture, processing, distribution, use, treatment,
storage, disposal, transport or handling of pollutants,  contaminants, chemicals
or industrial,  toxic or hazardous  substances  (including,  without limitation,
asbestos) or wastes.

                  "ERISA" shall mean the Employee Retirement Income Security Act
of 1974, as amended from time to time.

                  "ERISA  Affiliate"  shall  mean  any  corporation  or trade or
business which is a member of the same controlled group of corporations  (within
the  meaning of Section  414(b) of the Code) as the  Company or is under  common
control (within the meaning of Section 414(c) of the Code) with the Company.

                  "Event of  Default"  shall have the  meaning  assigned to that
term in Section 9 hereof.

                  "Exchange Act" shall mean the Securities Exchange Act of 1934,
as amended.

                  "Existing Term Loan Agreements" shall mean, collectively,  (i)
the Loan Agreement,  dated as of June 28, 1990, among the Company, the financial
institutions  named  therein as  "Banks",  and LTCB Trust  Company,  as agent on
behalf of such banks, as heretofore amended, and (ii) the Loan Agreement,  dated
as of February 20, 1992,  among the Company,  the financial  institutions  named
therein as "Banks",  LTCB Trust Company,  as agent on behalf of such banks,  and
Trust Company Bank, as lead manager, as heretofore amended.

                  "FDA"   shall   mean   the   United   States   Food  and  Drug
Administration, and any successor thereto.

                  "Funded  Debt"  shall mean (i) all Debt  having a maturity  of
more  than 12  months  from the date as of which  the  amount  thereof  is to be
determined  or having a  maturity  of 12  months or less but by its terms  being
renewable  or  extendable  beyond 12 months  from such date at the option of the
borrower,  and (ii) all rental obligations payable more than 12 months from such
date under Capital Leases (such rental obligations to be included as Funded Debt
as the



                  -4-




<PAGE>



amount so  capitalized  and to be included for the purposes of the definition of
Consolidated  Net  Tangible  Assets  both as an asset and as Funded  Debt at the
amount so capitalized).

                  "Governmental  Authority" shall mean (a) the government of any
federal,  state,  municipal or other political  subdivision in which property of
the Company or any of its Sub sidiaries is located and (b) any other  government
exercising  jurisdiction over the Company or any of its Subsidiaries,  including
all agencies and instrumentalities of such government.

                  "Governmental   Requirements"  shall  mean  laws,  ordinances,
statutes,  codes,  rules,  regulations,  orders,  decrees and  judgments  of any
Governmental Authority.

                  "Health  Laws"  shall  mean  all  Governmental   Requirements,
whether promulgated by the FDA, any state agency charged with the supervision of
public  health or  related  matters or  otherwise,  in any way  relating  to the
production,   marketing  or  distribution  of  beverages   (including,   without
limitation, any thereof relating to labeling of containers).

                  "Indebtedness"  shall  mean,  with  respect to any Person (but
without duplication):

                  (a) all indebtedness and other  obligations of such Person for
         borrowed  money  or for the  deferred  purchase  price of  property  or
         services,  and  without  duplication,  all  obligations  of such Person
         evidenced  by  bonds,  debentures,  promissory  notes or other  similar
         evidences of indebtedness;

                  (b) all  indebtedness  and other  obligations  of such  Person
         arising  under  interest  rate and  currency  swaps and  other  similar
         hedging  arrangements,  or under  acceptance  facilities,  and the full
         stated  amount of all  letters  of credit  issued  for  account of such
         Person and, without duplication,  all drafts drawn thereunder,  and all
         obligations  of such  Person  arising  in  respect  of the sale by such
         Person, with or without recourse,  or discount of any notes or accounts
         receivable of such Person;

                  (c) all  obligations  of such  Person  under  leases  or other
         contractual  arrange ments which have been,  or should be,  recorded as
         capital  leases  in  accordance  with  generally  accepted   accounting
         principles (collectively, "Capital Leases");

                  (d) all  obligations  of such Person  under direct or indirect
         guarantees (includ ing, without limitation,  agreements to "keep well")
         in respect of, and obligations,  contin gent or otherwise,  to purchase
         or acquire or  otherwise  to assure a creditor  against loss in respect
         of,  indebtedness  or  obligations  of others of the kinds  referred to
         above in clause (a), (b) or (c)(collectively, "Guarantees"); and

                  (e) all indebtedness and other  obligations  referred to above
         in clauses (a),  (b), (c) or (d) secured by (or for which the holder of
         such  indebtedness  or  other  obligation  has a right,  contingent  or
         otherwise,  to  be  secured  by)  any  Mortgage  upon  or  in  property
         (including,   without   limitation,   contract   rights  and   accounts
         receivable)  owned by such  Person  even  though  such  Person  has not
         assumed or become liable beyond the value of



                                       -5-




<PAGE>



         the property pledged for the payment of such indebtedness or other 
         obligation (collectively, "Hypothecations").

                  "Interest  Period" shall mean, with respect to each Loan, each
successive  period  commencing on the date on which such Loan is made or (in the
case of  Interest  Periods  for such Loan  after  the  initial  Interest  Period
therefor) the last day of the next preceding  Interest  Period for such Loan and
ending on the numerically corresponding day in the first, second, third or sixth
calendar  month  thereafter,  as the  Company  may select as provided in Section
3.02(d)  hereof,  except that each Interest  Period which  commences on the last
Business  Day  of a  calendar  month  (or on  any  day  for  which  there  is no
numerically  corresponding  day in the  appropriate  subsequent  calendar month)
shall end on the last Business Day of the appropriate subsequent calendar month.
Notwithstanding  the foregoing:  (i) each Interest  Period which would otherwise
end on a day  which is not a  Business  Day  shall  end on the  next  succeeding
Business  Day,  unless such next  succeeding  Business Day falls in a subsequent
calendar  month,  in which  case  such  Interest  Period  shall  end on the next
preceding  Business  Day; and (ii) each  Interest  Period which would  otherwise
commence  before and end after the Interim  Maturity  Date or the Maturity  Date
shall end on the Interim Maturity Date or the Maturity Date, as the case may be.

                  "Interim Maturity Date" shall mean November 20, 2002; provided
that if such date is not a Business Day, the Interim  Maturity Date shall be the
next succeeding Business Day, unless such next succeeding Business Days falls in
a subsequent  calendar month,  in which case the Interim  Maturity Date shall be
the next preceding Business Day.

                  "LIBOR"  shall mean,  for any  Interest  Period,  the rate per
annum, as determined by the Agent (rounded upwards, if necessary, to the nearest
1/16 of 1%) to be the arithmetic  mean of the interest rates per annum quoted by
each of the Reference Banks at approximately  11:00 a.m. London time (or as soon
thereafter  as  practicable)  two  Business  Days prior to the first day of such
Interest  Period for the offering by such Reference Bank to leading banks in the
London  interbank  market of Dollar  deposits  having a term  comparable to such
Interest Period and in an amount  comparable to the principal amount of the Loan
of such Reference Bank  scheduled to be  outstanding  for such Interest  Period;
provided that if any Reference Bank is not scheduled to have a Loan  outstanding
for such Interest Period, the LIBOR for such Interest Period shall be determined
by such Reference Bank by reference to such principal  amount as the Agent shall
determine.  If any  Reference  Bank  does not  timely  furnish  information  for
determination  of the LIBOR for any Interest  Period,  the Agent shall determine
the LIBOR for such Interest Period on the basis of information  timely furnished
by the remaining Reference Bank or Reference Banks.

                  "Loan(s)" shall mean the loans provided for by Section 2.01 
hereof.

                  "Loan Documents" shall mean this Agreement,  the Notes and the
fee letter dated November 20, 1995 between the Agent and the Company.




                                       -6-




<PAGE>



                  "LTCB" shall mean The Long-Term Credit Bank of Japan, Limited;
provided that for purposes of Section  10.04  hereof,  "LTCB" shall mean each of
The Long-Term Credit Bank of Japan, Limited and LTCB Trust Company.

                  "Maturity Date" shall mean November 20, 2003; provided that if
such date is not a Business Day, the Maturity Date shall be the next  succeeding
Business Day,  unless such next  succeeding  Business Days falls in a subsequent
calendar  month,  in which case the  Maturity  Date shall be the next  preceding
Business Day.

                  "Mortgage"  shall mean, with respect to any asset,  revenue or
other  property,  any  mortgage,  lien,  pledge,  charge,  security  interest or
encumbrance of any kind in respect of such asset, revenue or other property, and
any other arrangement having the practical effect of any of the foregoing.

                  "Multiemployer  Plan"  shall  mean a Plan  defined  as such in
Section 3(37) of ERISA to which  contributions  have been made by the Company or
any ERISA Affiliate and which is covered by Title IV of ERISA.

                   "NationsBank  Revolving  Credit  Agreement"  shall  mean  the
Revolving  Credit  Agreement  dated as of March 17, 1992 among the Company,  the
financial  institutions  identified therein as lenders, and NationsBank N.A., as
agent  for  such  lenders,  as  such  agreement  may be  amended,  supplemented,
extended, restated, replaced or refinanced (by a New Revolving Credit Agreement)
from time to time.

                  "New Revolving Credit Agreement" shall mean a revolving credit
agreement  dated  after the date  hereof  among the  Company and the banks named
therein,   which  replaces  or  refinances  the  NationsBank   Revolving  Credit
Agreement,  as such credit  agreement  may be amended,  supplemented,  extended,
restated, replaced or refinanced from time to time.

                  "Note(s)"  shall mean the  promissory  notes  provided  for by
Section  2.06  hereof to  further  evidence  the Loans  and,  collectively,  any
promissory note or notes issued in substitution therefor.

                  "Officers'  Certificate" shall mean a certificate addressed to
the Agent and the Banks  signed by the Chairman of the Board,  a Vice  Chairman,
the President or a Vice President, and by the Treasurer, an Assistant Treasurer,
the  Controller,  an  Assistant  Controller,  the  Secre  tary  or an  Assistant
Secretary, of the Company, and delivered to the Agent and the Banks.

                  "Opinion of Counsel" shall mean a written opinion addressed to
the Agent and the Banks of  counsel,  who may (except as  otherwise  provided in
this Agreement) be counsel for, or an employee of, the Company, and who shall be
acceptable to the Agent.

                  "PBGC" shall mean the Pension Benefit Guaranty  Corporation or
any entity succeeding to any or all of its functions under ERISA.




                                       -7-




<PAGE>



                  "Person" shall mean an individual, a corporation, a company, a
voluntary associa tion, a partnership,  a trust, an unincorporated  organization
or a government or any agency, instrumentality or political subdivision thereof.

                  "Plan"   shall  mean  an   employee   benefit  or  other  plan
established  or  maintained  by the Company or any ERISA  Affiliate and which is
covered by Title IV of ERISA, other than a Multiemployer Plan.

                  "Post-Default Rate" shall mean, in respect of any principal of
any Loan or any interest  thereon under this Agreement or the Notes which is not
paid when due (whether at stated maturity, by acceleration or otherwise), a rate
per annum during the period commencing on the due date to but excluding the date
on which  such  amount is paid in full  equal to 2% above  the Prime  Rate as in
effect from time to time;  provided that, if such amount in default is principal
of a Loan and the due  date is a day  other  than  the  last day of an  Interest
Period  therefor,  the  "Post-Default  Rate" for such principal shall be, for the
period commencing on the due date and ending on the last day of the then current
Interest Period  therefor,  2% above the interest rate for such Loan as provided
in Section 3.02(a) hereof and,  thereafter,  the rate provided for above in this
definition.

                  "Preferred  Stock",  as  applied to the  Capital  Stock of any
corporation,  shall mean Capital  Stock ranking prior to the shares of any other
class of Capital Stock of said corporation as to the payment of dividends or the
distribution of assets on any voluntary or involuntary liquidation.

                  "Prime Rate" shall mean the rate of interest from time to time
announced  by LTCB at its New York Branch as its prime  commercial  lending rate
for extensions of credit in Dollars,  which rate is not  necessarily  the lowest
rate of interest  charged by LTCB. Each change in any interest rate provided for
herein or in the Notes based upon the Prime Rate  resulting from a change in the
Prime Rate shall take effect at the time of such change in the Prime Rate.

                  "Principal  Property"  shall mean any  building,  structure or
other  facility,  together  with the land upon which it is erected and  fixtures
comprising a part thereof, used primarily for the bottling, canning or packaging
of soft drinks or soft drink products or warehousing  and  distributing  of such
products,  owned or leased by the Company or any Subsidiary of the Com pany, the
gross book value (without  deduction of any  depreciation  reserves) of which on
the date as of which the  determination is being made exceeds 3% of Consolidated
Net Tangible Assets,  other than any such building,  structure or other facility
or portion thereof which, in the reasonable opinion of the Board of Directors of
the Company,  is not of material  importance to the total business  conducted by
the Company and its Subsidiaries as an entirety.

                  "Reference  Banks" shall mean the principal  London offices of
LTCB, Societe Generale and Credit Lyonnais.




                                       -8-




<PAGE>



                  "Regulation  D"  shall  mean  Regulation  D of  the  Board  of
Governors of the Federal Reserve System (or any  successor),  as the same may be
amended or supplemented from time to time.

                  "Regulatory  Change"  shall mean (i) any change after the date
of this Agreement in Japanese, United States Federal or state, or foreign law or
regulations (including,  without limitation,  Regulation D) or (ii) the adoption
or  making  after  such  date of any  interpretations,  directives  or  requests
applying to a class of banks including LTCB or any of the Banks, of or under any
Japanese, United States Federal or state, or foreign law or regulations (whether
or not  having  the  force of law) by any  court  or  governmental  or  monetary
authority charged with the interpretation or administration thereof.

                  "Required  Banks" shall mean, at any time,  Banks then holding
more than 50% of the aggregate  outstanding principal amount of the Loans, or if
no Loans are then outstanding,  which hold more than 50% of the aggregate amount
of the Commitments,  or if no Loans or Commitments are then  outstanding,  which
held more than 50% of the Loans  immediately  prior to the  payment  thereof  in
full.

                  "Restricted Subsidiary" shall mean a Subsidiary of the Company
which (i) owns a Principal  Property as of the date hereof,  or (ii)  acquires a
Principal  Property  after the date  hereof  from the  Company  or a  Restricted
Subsidiary  other than for cash equal to such  property's  fair market  value as
determined  by the  Board of  Directors  of the  Company,  or (iii)  acquires  a
Principal  Property  after the date hereof by purchase with funds  substantially
all of which are provided by the Company or a Restricted  Subsidiary or with the
proceeds of indebtedness for money borrowed, which indebtedness is guaranteed in
whole or in part by the Company or a Restricted  Subsidiary,  or (iv) is a party
to any contract with respect to the bottling, canning, packaging or distribution
of soft drinks or soft drink products, other than any such contract which in the
reasonable  opinion of the Board of  Directors of the Company is not of material
importance to the total business  conducted by the Company and its  Subsidiaries
as an entirety,  and in any event  includes each of the  Subsidiaries  listed in
Schedule 1 as of the date hereof.

                  "SEC" shall mean the  Securities and Exchange  Commission,  or
any successor thereto.

                  "Senior Debt Rating" shall mean the rating  assigned by S&P or
Moody's,  as  the  case  may  be,  to  the  Company's  senior  medium-term  debt
obligations.

                  "Subsidiary" shall mean any corporation,  partnership or other
Person of which at least a majority of the  outstanding  Voting Shares is at the
time directly or indirectly owned or controlled by the Company or one or more of
the Subsidiaries or by the Company and one or more of the Subsidiaries.

                  "Trigger  Event" shall mean the occurrence and  continuance of
any  Designated  Event and, at any time when any  securities of the Company that
are rated by either Rating  Agency are  outstanding,  a Rating  Decline also has
occurred and is continuing.



                                       -9-




<PAGE>



                  "Voting  Shares"  shall  mean  Capital  Stock of the  class or
classes  having  general  voting  power  under  ordinary  circumstances  for the
election  of the board of  directors,  managers  or  trustees  of a  corporation
(irrespective  of whether at the time stock of any other class or classes  shall
have or might have voting power by reason of the happening of any contingency).

                  1.02     Certain Definitions Relating to Trigger Events.

                  "Designated Event" shall mean any of the following:

                          (i) a  "person"  or  "group"  (within  the  meaning of
         Sections 13(d) and 14(d)(2) of the Exchange Act) other than a Permitted
         Holder (as defined below) becoming the  "beneficial  owner" (as defined
         in Rule 13d-3  under the  Exchange  Act) of Voting  Shares (as  defined
         below in this definition) of the Company entitled to exercise more than
         25% (or, in the case of any person or group consisting solely of one or
         more Company  Employee  Benefit Plans (as defined  below),  35%) of the
         total  voting  power of all  outstanding  Voting  Shares of the Company
         (calculated in accordance with Rule 13d-3 under the Exchange Act); or

                         (ii) a change in the Board of  Directors of the Company
         in which the  individuals who constituted the Board of Directors of the
         Company at the beginning of the two-year period  immediately  preceding
         such change  (together  with any other  director  whose election by the
         Board of Directors of the Company or whose  nomination  for election by
         the  shareholders  of the  Company  was  approved by a vote of at least
         two-thirds of the directors then in office who either were directors at
         the  beginning  of such  period or whose  election  or  nomination  for
         election was previously so approved) cease for any reason to constitute
         a majority of the directors then in office; or

                        (iii) any  consolidation  of the Company with, or merger
         of the Company  into,  any other person,  any merger of another  Person
         into the Company, or any sale, lease,  conveyance or transfer of all or
         substantially all of the assets of the Company to another Person (other
         than  (x) a  merger  which  does not  result  in any  reclassification,
         conversion,  exchange or cancellation  of outstanding  shares of Common
         Stock of the  Company,  or (y) a merger  which is  effected  solely  to
         change the jurisdiction of incorporation of the Company); or

                         (iv) the purchase or other  acquisition  by the Company
         or any Subsidiary of the Company, directly or indirectly, of beneficial
         ownership  of its  Voting  Shares if the Voting  Shares of the  Company
         acquired in such acquisition and all other such  acquisitions  effected
         after the date of the  making of the Loans  under  this  Agreement  and
         within the 12-month period ending on the date of such  acquisition were
         entitled to exercise in the aggregate more than 30% of the total voting
         power of all Voting Shares outstanding on the day before the first such
         acquisition  during such period  (taking  into account any stock split,
         stock dividend or similar  transaction  effected during such period and
         calculating  the voting power of Voting Shares so acquired based on the
         voting power thereof immediately before being so acquired); or



                                      -10-




<PAGE>



                          (v)  either  (x)  the  distribution  by  the  Company,
         directly  or  indirectly,  of cash,  securities  or other  property  in
         respect of its Common Stock (other than a  distribution  paid solely in
         its Common  Stock or rights to acquire  its Common  Stock),  or (y) the
         purchase or other  acquisition  by the Company or any Subsidiary of the
         Company,  directly or  indirectly,  of any Common  Stock of the Company
         (other than an  acquisition  of Common  Stock of the Company (1) by the
         Company from any  wholly-owned  Subsidiary  of the Company,  (2) by any
         wholly-owned  Subsidiary  of the  Company  from the  Company or another
         wholly-owned Subsidiary of the Company or (3) solely in exchange for or
         upon  conversion  of Common  Stock of the  Company),  if the sum of the
         Applicable Equity  Percentages (as defined below) for such distribution
         or  acquisition  and all  other  such  distributions  and  acquisitions
         effected after the date of the making of the Loans under this Agreement
         and  during  the  12-month  period  ending  on the date on  which  such
         distribution or acquisition is effected exceeds 30%.

                  For   purposes   of  this   definition:   "Applicable   Equity
Percentage"  shall mean, for any  distribution  or  acquisition,  the percentage
equal to (x) the Fair Market Value (as defined  below) on the Valuation Date (as
defined below) of the cash, securities and other property distributed in respect
of, or paid or otherwise  exchanged  to acquire,  Common Stock of the Company in
such  distribution  or  acquisition  divided by (y) the Fair Market Value on the
Reference Date (as defined below) of the Common Stock of the Company outstanding
on such Reference Date;  "Valuation  Date" shall mean (x) for any  distribution,
the record  date  therefor or (y) for any  acquisition,  the date  thereof;  and
"Reference  Date"  shall  mean (x) for any  distribution,  the day  before the
earlier of the record date for such distribution and the first date on which the
relevant  common  stock trades the regular way without the right to receive such
distribution,  or (y)  for any  acquisition,  the day  before  the  date of such
acquisition.  "Voting  Shares"  shall mean  (solely for purposes of this Section
1.02) all  outstanding  shares of any class or classes  (however  designated) of
capital stock entitled to vote generally in the election of members of the Board
of  Directors  of the  Company.  "Permitted  Holder"  shall  mean  (i) J.  Frank
Harrison, Jr. or J. Frank Harrison, III, (ii) any heir, executor, administrator,
testamentary trustee, legatee,  beneficiary or distributee of J. Frank Harrison,
Jr. or J. Frank  Harrison,  III,  (iii) any trust,  the  beneficiaries  of which
include  only J.  Frank  Harrison,  Jr.,  J. Frank  Harrison,  III or any person
described in clause (ii) hereof and (iv) The Coca-Cola Company.

                  In addition, so long as any Person (a "Holding Company") owns,
directly or indirectly, Voting Shares of the Company entitled to exercise 50% or
more of the total voting power of all outstanding  Voting Shares of the Company,
any  references  to the  "Company"  in clauses  (i) through (v) above and in any
related  definitions  shall be deemed to refer to the Company  and such  Holding
Company (from and after the date on which such Holding Company first became such
an owner of Voting Shares of the Company) as one entity.

                  A "Rating Decline" shall be deemed to exist for any Designated
Event if either (i) on any date within the Comparison  Period (as defined below)
for such Designated Event:

                  (a) in the event any  medium-term  notes or other  medium-term
         securities  of the  Company  that are  rated by  either  of the  Rating
         Agencies at such time ("Rated



                                      -11-




<PAGE>



         Medium-Term  Notes") are rated  Investment  Grade (as defined below) by
         either or both of the Rating  Agencies  on the Rating  Date (as defined
         below) for such Designated  Event, the rating of the Rated  Medium-Term
         Notes by each Rating Agency rating the Rated Medium-Term Notes shall be
         below Investment Grade; or

                  (b) in the  event  that  no  Rated  Medium-Term  Notes  of the
         Company are rated  Investment Grade by either of the Rating Agencies on
         the  Rating  Date  for  such  Desig  nated  Event,  the  rating  of any
         outstanding  Rated  Medium-Term  Notes of the  Company  by each  Rating
         Agency shall be (or be lower than) the  Full-Category-Lower  Rating (as
         defined  below) for the rating of such Rated  Medium-Term  Notes of the
         Company by such Rating Agency on such Rating Date; or

                  (c) in the  event  that  there  are no  medium-term  notes  or
         medium-term  securities  of the Company that are rated by either Rating
         Agency  at such  time and any  short-term  notes  or  other  short-term
         securities  of the  Company  that are  rated by  either  of the  Rating
         Agencies ("Rated  Short-Term Notes") (Rated Medium-Term Notes and Rated
         Short-Term  Notes hereafter  referred to collectively as "Rated Notes")
         are rated  Investment Grade (as defined below) by either or both of the
         Rating  Agencies  on the  Rating  Date  (as  defined  below)  for  such
         Designated  Event,  the  rating  of the Rated  ShortTerm  Notes by each
         Rating  Agency  rating  the  Rated  Short-Term  Notes  shall  be  below
         Investment Grade; or

                           (ii) on the last day of such  Comparison  Period  for
                  such Designated  Event either (A) no notes or other securities
                  of the  Company  are rated by Moody's or S&P,  or (B) notes or
                  other  securities  of the Company are rated by either (but not
                  both) of Moody's and S&P,  but are not rated by either  Duff's
                  or Fitch's.

                  "Investment Grade" shall mean, (A) for medium-term securities,
a rating of at least Baa3,  in the case of a rating by  Moody's,  a rating of at
least  BBB-,  in the case of a rating by S&P,  a rating of at least  BBB- in the
case of a rating  by  Duff's,  and a rating of at least  BBB-,  in the case of a
rating by Fitch's and (B) for short-term  securities,  a rating of at least A-3,
in the case of a rating by  Moody's,  a rating of at least P-3, in the case of a
rating by S&P, a rating of at least D-3, in the case of a rating by Duff's,  and
a rating of at least F-3, in the case of a rating by Fitch's.

                  "Comparison  Period" shall mean, for any Designated Event, the
period (i) com mencing on the date of the  occurrence of such  Designated  Event
and (ii)  ending on the 90th day after the  first  public  announcement  of such
occurrence  or, if on such 90th day the  rating  of the Rated  Notes by  Moody's
shall be listed on the  "Watchlist"  of Moody's with a designation  of "down" or
"uncertain"  (or on such similar list with such similar  designations  as may be
maintained by Moody's from time to time) or the rating of the Rated Notes by S&P
shall be listed on the  "Creditwatch"  of S&P with a  designation  of  "negative
implications"  or  "developing"  (or on such  similar  list  with  such  similar
designations  as may be maintained  by S&P from time to time),  or the rating of
the Rated Notes by Duff's shall be listed on the "DP Watchlist" of Duff's with a
designation of "down" or "up/down" (or such similar list with such



                                      -12-




<PAGE>



similar  designations  as may be  maintained by Duff's from time to time) or the
rating of the Rated  Notes by  Fitch's  shall be listed on the  "FitchAlert"  of
Fitch's with a designation of  "declining" or "uncertain"  (or such similar list
with such  similar  designations  as may be  maintained  by Fitch's from time to
time) the day 5 days after the first date  thereafter on which the rating of the
Rated Notes by each Rating Agency rating the Rated Notes shall not be so listed.

                  "Rating Date", for any Designated Event, shall mean the 
         earlier of:

                             (i) the date that is either  (x) the 90th day prior
         to the date of the earlier of (a) the first public  announcement  of an
         intention to effect such  Designated  Event and (b) the  occurrence  of
         such Designated  Event, or (y) if the Rated Notes are not rated by both
         Rating  Agencies on such 90th day, the next  preceding day on which the
         Rated  Notes are so rated  (or,  if such 90th day is before the date of
         the first issuance of any Rated Note, the date of such first issuance);
         or

                             (ii) if during  the  180-day  period  ending on the
         date  referred  to in  clause  (i) an  intention  to  effect  any other
         Designated Event was first publicly announced but such other Designated
         Event did not occur,  the date that is the earliest of the Rating Dates
         for any such other Designated Events.

                  "Full-Category-Lower  Rating",  for any  rating  of the  Rated
Notes by any Rating Agency on any Rating Date, shall mean the rating of the next
lower Rating  Category as compared to such rating by such Rating  Agency on such
Rating Date,  modified by the same  gradation (if  applicable)  within such next
lower Rating Category as the gradation within the Rating Category of such rating
by  such  Rating  Agency  on  such  Rating  Date  ("gradation"  in the  case  of
medium-term  ratings  meaning + and - for S&P, Duff's and Fitch's and 1, 2 and 3
for Moody's; and the "Rating Category" of any rating shall mean (from highest to
lowest),  with respect to a medium-term  rating by S&P, BB, B, CCC, CC, C and D,
or, with respect to a medium-term  rating by Moody's,  Ba, B, Caa, Ca and C, or,
with respect to a medium-term  rating by Duff's, BB, B and CCC, or, with respect
to a  medium-term  rating by  Fitch's,  BB, B, CCC,  CC, C, DDD,  DD and D). For
example,  the  Full-Category-Lower  Ratings for the S&P  medium-term  ratings of
"BB-" and "CCC-" are "B-" and "CC", respectively.

                  "Moody's" means Moody's Investors  Service,  together with its
successors.

                  "S&P" means Standard & Poor's  Corporation,  together with its
successors.

                  "Duff's"   means  Duff  &  Phelps  Inc.,   together  with  its
successors.

                  "Fitch's" means Fitch's  Investors'  Service,  Inc.,  together
with its successors.

                  "Rating  Agencies"  means,  at  any  time,  Moody's  and  S&P;
provided  that if at such time  either (but not both) of Moody's or S&P shall no
longer be rating any of the applicable  notes or other securities of the Company
(medium-term  notes and  securities  in the case of  clauses  (a) and (b) of the
definition of Rating Decline, and short-term notes and securities in the



                                      -13-




<PAGE>



case of clause (c) thereof),  then "Rating  Agencies" shall mean the one that is
still  rating  such  securities  and either  (i)  Duff's  (if it is rating  such
securities)  or (ii) if Duff's is not  rating  such  securities  but  Fitch's is
rating such securities, Fitch's.

                  "Company  Employee  Benefit  Plan"  shall  mean  any  employee
benefit plan (as defined in Section 3(3) of ERISA)  maintained by the Company or
any Subsidiary.

                  "Fair  Market  Value" of any item shall  mean the fair  market
value of the subject item as  determined in good faith by the Board of Directors
of the Company.

                  1.03  Accounting  Terms.  All  accounting  terms not otherwise
defined herein have the meanings  assigned to them in accordance  with generally
accepted  accounting  principles in the United  States and,  except as otherwise
herein expressly provided,  the term "generally accepted accounting  principles"
with respect to any computation  required or permitted hereunder shall mean such
accounting principles as are generally accepted in the United States at the date
of such computation.

                  1.04 Compliance Certificates and Opinions. Except as otherwise
expressly  provided by this  Agreement,  upon any  application or request by the
Company to the Agent and the Banks to take any  action  under any  provision  of
this Agreement,  the Company shall furnish to the Agent an Officers' Certificate
stating that all conditions  precedent,  if any,  provided for in this Agreement
relating to the  proposed  action  have been  complied  with and, if  reasonably
requested  by the Agent,  an Opinion of Counsel  stating  that in the opinion of
such counsel all such  conditions  precedent,  if any, have been complied  with,
except  that in the case of any such  application  or  request  as to which  the
furnishing of such documents is  specifically  required by any provision of this
Agreement  relating to such  particular  application  or request,  no additional
certificate or opinion need be furnished.

                  Every certificate or opinion with respect to compliance with a
condition or cove nant provided for in this Agreement shall include:

                  (1) a statement that each individual  signing such certificate
         or opinion has read such  covenant  or  condition  and the  definitions
         herein relating thereto;

                  (2) a  brief  statement  as to the  nature  and  scope  of the
         examination  or  investigation  upon which the  statements  or opinions
         contained in such certificate or opinion are based;

                  (3) a statement that, in the opinion of each such  individual,
         he has made such examination or investigation as is necessary to enable
         him to express an informed  opinion as to whether or not such  covenant
         or condition has been complied with; and

                  (4) a  statement  as to  whether,  in the opinion of each such
         individual, such condition or covenant has been complied with.




                                      -14-




<PAGE>



                  Section 2.  Commitments and Loans.

                  2.01 Commitments.  Each Bank severally agrees,  subject to the
terms and conditions of this  Agreement,  to make one loan to the Company on any
Business Day on or prior to November 20, 1995, and to make one  additional  loan
to the Company on any  Business  Day on or prior to the  Commitment  Termination
Date, which loans collectively  shall be in an aggregate  principal amount up to
but not exceeding  the  respective  Commitment  amount  specified  opposite such
Bank's name on the signature pages hereof. Each such borrowing of Loans shall be
made by the Banks pro rata in accordance with their respective Commitments.

                  2.02  Borrowings.  The  Company  shall give the Agent  written
notice of each  requested  borrowing of the Loans not later than 10:00 a.m. (New
York  time) on the date that is not less than five  Business  Days  prior to the
date of such requested  borrowing.  Each such notice of borrowing  shall specify
the aggregate  principal amount of the Loans to be borrowed (which shall not, in
the  aggregate,  exceed  $120,000,000  on the occasion of the initial  borrowing
hereunder,  and shall not, in the aggregate,  exceed $50,000,000 on the occasion
of the second (and final)  borrowing  hereunder),  the date of borrowing  (which
shall be a Business Day not later than  November  20,  1995,  in the case of the
initial borrowing hereunder,  and the Commitment Termination Date in the case of
the second (and final) borrowing hereunder) and the initial Interest Period that
will apply to the Loans borrowed as part of such borrowing.  Each such notice of
borrowing  shall be irrevocable  and shall be effective upon receipt  thereof by
the Agent. Promptly after the Agent's receipt of any notice of borrowing (and in
any event not later than the date three  Business  Days prior to the date of the
requested  borrowing),  the Agent  shall give each Bank  notice of the  contents
thereof and of each Bank's pro rata share of the aggregate  principal  amount of
the requested borrowing.

                  Not later than  10:00  a.m.  New York time on the date of each
requested  borrowing,  each Bank shall make available to the Agent the principal
amount of such  Bank's Loan to be made as part of such  borrowing  by paying the
same, in Dollars and in immediately  available funds, to the Agent's account no.
04 203606  maintained  at Bankers Trust  Company,  New York,  New York,  ABA no.
021001033, ref: "Coca-Cola Bottling Co. Consolidated".  Not later than 3:00 p.m.
(New York time),  the Agent shall,  subject to the terms and  conditions of this
Agreement,  make available to the Company the amounts so received from the Banks
by depositing the same, in immediately available funds, in the Company's account
no. 001240985 "Coca-Cola Bottling Co. Consolidated"  maintained with NationsBank
of North Carolina,  N.A., One NationsBank Plaza, Charlotte,  North Carolina, ABA
no.  053000196;  provided,  that,  notwithstanding  the foregoing,  the Borrower
hereby  irrevocably  authorizes and instructs the Agent to apply the proceeds of
the Loans made on the  occasion of the initial  borrowing  hereunder to repay or
prepay in full,  on the borrowing  date of the initial  Loans,  any  outstanding
principal  amount of the loans  under the  Existing  Term Loan  Agreements.  The
second  borrowing  of the Loans shall be the final  borrowing,  and  accordingly
shall  terminate  any  Commitments  that remain  unborrowed.  Any portion of the
Commitments not utilized on December 29, 1995 will terminate on such date.




                                      -15-




<PAGE>



                  2.03 Fees.  (a) The  Company  shall pay to the Agent,  for the
account  of each  Bank,  a  commitment  fee at a rate of 0.15%  per annum on the
average  daily  unutilized  amount  of the  Commitment  of such  Bank,  from and
including  the  date  of this  Agreement  to but not  including  the  Commitment
Termination Date; provided,  that if the initial borrowing of Loans occurs on or
prior to November 20, 1995, no such commitment fee shall be payable with respect
to the  portion of the  Commitments  (up to an  aggregate  Commitment  amount of
$120,000,000)  borrowed on such date,  for the period  from the signing  date of
this Agreement to but not including such borrowing date.  Accrued commitment fee
shall be payable in arrears on the Commitment  Termination  Date or, if earlier,
the date on which the  Commitments  are borrowed or otherwise are  terminated in
full.

                  (b) In the event that any portion of the  Commitments  remains
in  effect at any time  after  10:00  a.m.  (New  York  time) on the  Commitment
Termination  Date,  or in the  event  that any  portion  of the  Commitments  is
terminated for any reason on any day prior to the Commitment  Termination  Date,
the  Borrower  shall pay to the Agent for the account of each Bank a  commitment
termination  fee in an amount  equal to 0.125% of the  amount of such  remaining
Commitment of such Bank or the portion so  terminated,  as the case may be. Such
fee shall be payable on the Commitment  Termination  Date or, in the case of any
earlier termination, the date of such termination.

                  (c) The  Company  shall pay to the  Agent for its own  account
such  fees in such  amounts  and at the  times  set  forth in the  letter  dated
November 20, 1995 between the Agent and the Company.

                  2.04  Lending  Offices.  Each Bank shall make and maintain its
Loans at such  Bank's  Applicable  Lending  Office or at such  other  Applicable
Lending  Office(s) as such Bank may select in accordance  with the definition of
such term in Section 1.01 hereof.

                  2.05 Loan  Accounts.  Each Bank shall  record on its  internal
records  the  amount  of the Loans  made by it and each  payment  of  principal,
interest,  fees and other amounts payable by the Company hereunder and under the
Notes,  and  such  records  shall  be  rebuttably  presumptive  evidence  of the
Company's obligations in respect of such amounts. The Agent also shall record on
its  internal  records the amount of all Loans of the Banks and each  payment of
principal, interest, fees and other amounts payable by the Company hereunder and
under the Notes,  and such records shall be rebuttably  presumptive  evidence of
the Company's obligations in respect of such amounts; provided that in the event
of any discrepancy between the records of the Agent and the records of any Bank,
the records of such Bank shall prevail.

                  2.06     Notes.

                  (a) Without  limiting the  provisions  of Section 2.05 hereof,
each Loan made by each Bank shall be further  evidenced by a promissory  note of
the Company in substantially the form of Exhibit A hereto. A separate note shall
evidence the Loan made by each Bank on the occasion of each  borrowing of Loans.
Each Note to the order of a Bank shall be dated the date of the borrowing of the
respective Loan hereunder to be evidenced by such Note, shall be



                                      -16-




<PAGE>



payable to the order of such Bank in a principal  amount  equal to the amount of
such Loan and shall be otherwise duly  completed,  executed and  delivered.  Any
payments and prepayments  made on account of the principal of each Note shall be
recorded by the Bank holding  such Note on its books and,  prior to any transfer
of such Note, endorsed by such Bank on the schedule attached to such Note or any
continuation  thereof;  but no failure by such Bank to make, or delay in making,
such recording or endorsement  shall affect the obligations of the Company under
this Agreement or such Note.

                  (b) Each Bank shall be entitled to have its Notes  subdivided,
by exchange for promissory notes in minimum denominations of $10,000,000 (in the
aggregate amount of all Notes of such Bank).

                  2.07 Several Obligations and Remedies.  The obligations of the
Banks under this Agreement are several, and neither the Agent nor any other Bank
shall be  responsible  for the failure of any Bank to make its Loans  hereunder.
The rights of the Banks also are several, and the amounts payable by the Company
at any time under this  Agreement and the Notes to each Bank shall be a separate
and  independent  debt.  Each Bank shall be entitled  separately  to protect and
enforce its rights arising out of this Agreement and the Notes, and it shall not
be  necessary  for any other Bank or the Agent to consent to, or be joined as an
additional party in, any proceedings for such purpose.

                  Section 3.        Payments of Principal and Interest.

                  3.01 Repayment of Loans. The Company will pay to the Agent for
the account of each Bank the unpaid principal amount of each Loan in full in two
installments,  the first of which shall be in the aggregate  principal amount of
$85,000,000  for all of the Banks and shall be payable on the  Interim  Maturity
Date,  and the second of which  shall be in the  aggregate  principal  amount of
$85,000,000  for all of the  Banks  (or such  other  amount  as shall  equal the
aggregate  principal amount of all Loans that are then outstanding) and shall be
payable on the Maturity Date. For the avoidance of doubt,  (i) assuming that the
Commitments  are fully drawn,  the installment of principal of each Loan made by
each Bank that the Company  shall be  obligated  to pay on the Interim  Maturity
Date shall be one-half of the original  principal  amount of such Loan, with the
full remaining balance of the principal amount of such Loan to be payable on the
Maturity Date, and (ii) in the event that less than all of the  Commitments  are
drawn,  the aggregate  initial  installment  of the Loans payable on the Interim
Maturity  Date shall be  $85,000,000  for all of the Banks,  and the second (and
final) aggregate  installment of the Loans payable on the Maturity Date shall be
the remaining aggregate principal balance of the Loans outstanding on such date.

                  3.02     Interest.

                  (a) The Company  will pay to the Agent for the account of each
Bank interest on the unpaid  principal  amount of each  installment of each Loan
and Note for the period commencing on the date of such Loan to but excluding the
date on which such  installment  shall be paid in full, at a rate per annum, for
each Interest Period for such Loan equal to the LIBOR



                                      -17-




<PAGE>



for such Interest Period plus the Applicable  Margin in effect from time to time
during such Interest Period.

                  (b)  Notwithstanding  the  foregoing,  the Company will pay to
Agent for the  account of each Bank  interest  at the  Post-Default  Rate on any
principal of the Loans and (to the fullest extent  permitted by law) on interest
hereunder or under the Notes,  which shall not be paid in full when due (whether
at stated maturity, by acceleration or otherwise),  for the period commencing on
the due date  thereof  to but  excluding  the date on which  the same is paid in
full.

                  (c)  Accrued  interest  on the Loans  and the  Notes  shall be
payable  on the last  day of each  Interest  Period  and  upon  the  payment  or
prepayment  of the  Loans,  except  that  interest  payable on any amount at the
Post-Default  Rate shall be payable  from time to time on demand by the Agent or
any Bank.

                  (d) The  Company  shall  select the  duration  of the  initial
Interest  Period  for each Loan in the notice of  borrowing  for such Loan given
pursuant to Section 2.02 hereof.  The Company  shall select the duration of each
subsequent  Interest Period for each Loan by giving written notice to the Agent,
and such  Interest  Period shall apply to all Loans then  outstanding  that were
made as part of the same  borrowing.  Such notice with  respect to any  Interest
Period shall be irrevocable and shall be effective only if received by the Agent
not later than 10:00 a.m. New York time on the date three Business Days prior to
the first day of such  Interest  Period.  In the event that the Company fails to
select the duration of any Interest  Period for any Loans within the time period
and otherwise as provided in this Section 3.02,  such Interest Period shall have
a  duration  of one  month.  The Agent  shall  promptly  notify the Banks of the
duration of each Interest Period.

                  3.03     Prepayments of the Loans.

                  (a) The  Company  shall  have the right to prepay the Loans in
full or in part at any time or from time to time; provided that: (i) the Company
shall give the Agent written notice of each such prepayment,  which notice shall
be irrevocable, shall specify the aggregate principal amount of the Loans of all
the Banks to be prepaid (which, if less than the full unpaid principal amount of
the Loans,  shall be at least $5,000,000 or, if higher,  an integral multiple of
$1,000,000), and the date of prepayment, and shall be effective only if received
by the Agent not later than  10:00 a.m.  New York time on the date 10 days prior
to the  requested  date  of such  prepayment,  (ii)  such  prepayment  shall  be
accompanied by all amounts that may be required to be paid to each Bank pursuant
to Section 5.04  hereof,  (iii)  except in the case of  non-ratable  prepayments
pursuant to Sections  5.01(b),  5.03 or 5.06 hereof,  such  prepayment  shall be
applied  ratably  to the Loans of all the Banks in  accordance  with the  unpaid
principal  amount of the  respective  Loans then held by each of them,  and (iv)
such prepayment shall be applied to the installments of the Loans in the inverse
order of their  maturity.  The Agent  shall  promptly  notify  the Banks of each
notice of prepayment.

                  (b) Any portion of the Loans prepaid, whether pursuant to this
Section 3.03, Section 5.03 or otherwise, may not be reborrowed.



                                      -18-




<PAGE>



                  (c) No portion of the Commitments  may be voluntarily  reduced
or terminated by the Company.

                  3.04 Limitation on Interest.  Anything in this Agreement or in
any Note to the contrary notwithstanding, in no event shall any Bank be entitled
to take, charge, collect or receive interest on the Loans or the Notes in excess
of the maximum rate permitted under applicable law.

                  Section 4.        Payments and Computations.

                  4.01     Payments.

                  (a) All payments of principal of the Loans,  interest  thereon
and all other  fees,  indemnities  and other  amounts to be paid by the  Company
under this  Agreement  and the Notes  shall be made in Dollars,  in  immediately
available  funds,  to the Agent at its  account  No. 04 203606 at Bankers  Trust
Company,  New York, New York ABA no.  021001033,  ref.:  "CocaCola  Bottling Co.
Consolidated"  (or at such other account or at such other place in New York City
as the Agent may  notify the  Company  from time to time),  for  account of each
Bank's Applicable  Lending Office not later than 10:00 a.m. New York time on the
date on which such payment  shall become due.  Each such payment made after such
time on any  such  due  date  shall  be  deemed  to have  been  made on the next
succeeding  Business  Day,  and  interest  shall  accrue  thereon as provided in
Section 3.02(b).  Each payment received by the Agent under this Agreement or any
Note for account of a Bank shall be paid promptly to such Bank,  in  immediately
available funds, for account of such Bank's Applicable Lending Office.

                  (b) All  payments  and  prepayments  of principal of the Loans
shall be  accompanied by interest on the Loans accrued to the date of payment or
prepayment.

                  (c) All payments shall be made without  set-off,  counterclaim
or deduction of any kind.  Upon the occurrence  and during the  continuance of a
Default,  then in  addition  to any  rights  that the Agent or any Bank may have
under  applicable  law,  the Agent and each Bank may (but shall not be obligated
to) debit the amount of any such payment to any ordinary  deposit account of the
Company  with the Agent or such Bank or any  affiliate of the Agent or such Bank
(with subsequent written notice to the Company).

                  (d) If the stated due date of any payment under this Agreement
or the Notes would  otherwise  fall on a day which is not a Business  Day,  such
date shall be extended to the next succeeding Business Day and interest shall be
payable for any principal so extended for the period of such extension.

                  (e) Each payment or  prepayment of principal of or interest on
the Loans or of commitment  fee or commitment  termination  fee shall be made to
the  Agent  for the  account  of the  Banks  pro  rata in  accordance  with  the
respective unpaid principal amounts of their respective Loans.




                                      -19-




<PAGE>



                  4.02 Computations.  Interest on the Loans and the Notes and on
interest  thereon and all  commitment  fees  hereunder  shall be computed on the
basis of a year of 360 days and actual days elapsed (including the first day but
excluding the last day) occurring in the period for which payable.

                  4.03 Non-Receipt of Funds by the Agent. Unless the Agent shall
have been notified by a Bank or the Company prior to the date on which such Bank
or the  Company  (as the case may be) is  scheduled  to make any  payment to the
Agent of any amount  required to be paid under this  Agreement or any Note (such
payment  being  herein  called a  "Required  Payment"),  which  notice  shall be
effective upon receipt,  that it does not intend to make the Required Payment to
the Agent, the Agent may assume that the Required Payment has been made and may,
in reliance upon that assumption (but shall not be required to), make the amount
of such Required Payment available to the intended recipient(s) on such date. If
such Bank or the Com pany (as the case may be) has not in fact made the Required
Payment to the Agent, the  recipient(s) of such payment shall, on demand,  repay
to the Agent the amount so made  available  together  with  interest  thereon in
respect of each day during the period  commencing on the date such amount was so
made  available  by the Agent  until the date on which the Agent  recovers  such
amount at a rate per annum equal to the  effective  federal  funds rate for such
day (as determined by the Agent).

                  4.04 Sharing of Payments.  If any Bank shall obtain payment of
any  principal  of or interest on any Loan  through the exercise of any right of
set-off,  banker's lien,  counterclaim or similar right or otherwise,  and, as a
result of such payment,  such Bank shall have  received a greater  percentage of
the principal or interest  then due  hereunder to such Bank than the  percentage
received by any other Banks,  it shall  promptly  purchase from such other Banks
participations  in the Loans made by such other Banks in such amounts,  and make
such other adjustments from time to time as shall be equitable,  to the end that
all the Banks  shall  share  the  benefit  of such  excess  payment  (net of any
expenses  which may be incurred by such Bank in  obtaining  or  preserving  such
excess  payment)  pro rata in  accordance  with the unpaid  principal  of and/or
interest  on the Loans  held by each of the  Banks.  To such end,  all the Banks
shall  make  appropriate   adjustments   among  themselves  (by  the  resale  of
participations  sold or otherwise)  if such excess  payment is rescinded or must
otherwise  be  restored.  The  Company  agrees  that  any Bank so  purchasing  a
participation  in the Loans  made by other  Banks  may  exercise  all  rights of
set-off,  banker's  lien,  counterclaim  or similar  rights with respect to such
participation  as fully as if such Bank were a direct holder of the Loans in the
amount of such participation. Nothing contained herein shall require any Bank to
exercise any such right or shall  affect the right of any Bank to exercise,  and
retain the  benefits  of  exercising,  any such right with  respect to any other
indebtedness or obligation of the Company or any of its Affiliates. If under any
applicable  bankruptcy,  insolvency  or other  similar law, any Bank  receives a
secured  claim in lieu of a right of set-off to which this Section 4.04 applies,
such Bank shall,  to the extent  practicable,  exercise its rights in respect of
such secured claim in a manner  consistent with the rights of the Banks entitled
under this Section 4.04 to share in the benefits of any recovery on such secured
claim.




                                      -20-




<PAGE>



                  Section 5.        Yield Protection and Illegality.

                  5.01     Additional Costs.

                  (a) The Company shall pay to the Agent for the account of each
Bank from time to time such amounts as such Bank may reasonably  determine to be
necessary  to  compensate  it for any  costs  which  such  Bank  determines  are
attributable to its making or main taining of any of its Loans or its obligation
to make such Loans  hereunder or any reduction in any amount  receivable by such
Bank from the  Company  hereunder  or under the Notes in respect of its Loans or
such obligation  (such  increases in costs and reductions in amounts  receivable
being herein called  "Additional  Costs"),  resulting from any Regulatory Change
which:  (i) changes the basis of taxation of any amounts payable to the Agent or
such Bank by the  Company  under this  Agreement  or any Note  (other than taxes
imposed  on the  overall  net income of such Bank or of its  Applicable  Lending
Office by the  jurisdiction in which such Bank has its principal  office or such
Applicable  Lending  Office);  or (ii) imposes or modifies any reserve,  special
deposit,  minimum capital,  capital ratio or similar requirements,  or increases
the rate of any such requirements, relating to any extensions of credit or other
assets of, or any deposits with or other  liabilities  of, such Bank  (including
any of such  Bank's  Loans or any  deposits  referred  to in the  definition  of
"LIBOR" in Section  1.01  hereof),  or the  Commitments  or the Notes;  or (iii)
imposes any other  condition  affecting  this  Agreement or the Notes (or any of
such extensions of credit or liabilities) or the Commitments.  The relevant Bank
will notify the Company (with a copy to the Agent) of any event  occurring after
the date of this Agreement which will entitle such Bank to compensation pursuant
to this Section  5.01(a) as promptly as practicable  after it obtains  knowledge
thereof and determines, in the light of its then prevailing policies, to request
such  compensation.  Notwithstanding  the  foregoing  provisions of this Section
5.01(a),  in no event shall any Bank requesting  payment of any Additional Costs
under this Section  5.01(a) be entitled to payment of such  Additional  Costs to
the extent that such Additional  Costs arose with respect to any period prior to
the date of the first such  request.  Further,  each Bank will  designate  a dif
ferent  Applicable  Lending Office for its Loans if such  designation will avoid
the need for,  or reduce the amount of, such  compensation  and will not, in the
opinion of such Bank, be  disadvantageous  to such Bank in any material respect.
Each Bank will furnish the Company (with a copy to the Agent) with a certificate
setting  forth in  reasonable  detail the basis and amount of each  request  for
compensation under this Section 5.01(a).

                  (b) Without  limiting the effect of the  provisions of Section
5.01(a)  hereof (but without  duplication),  in the event that, by reason of any
Regulatory Change, any Bank becomes subject to restrictions on the amount of any
category  of  liabilities  or  assets  (relating  to any Loan  held by it or its
funding),  then, if such Bank so elects by notice to the Company (with a copy to
the Agent), the following provisions shall apply:

                  (x) During the 30-day  period  following  the date of any such
         notice  (the  "Negotiation  Period"),  such Bank and the  Company  will
         negotiate in good faith  (through the Agent) to agree upon a substitute
         basis (the "Substitute  Basis") for determining the rate of interest to
         be  applicable  to  the  Loans  held  by  such  Bank   (including,   if
         appropriate,  alternative  periods  for  such  determinations).  If  so
         agreed, the Substitute Basis (plus the



                                      -21-




<PAGE>



         Applicable  Margin)  shall  thereafter  be the rate at which such Loans
         bear interest pursuant to Section 3.02 hereof (subject to Section 3.04)
         and shall be retroactive to, and take effect from, the beginning of the
         then current Interest Period for each Loan.

                  (y) If at the expiry of the  Negotiation  Period a  Substitute
         Basis  shall not have been  agreed  upon,  such Bank  shall  notify the
         Company  from time to time  (with a copy to the  Agent) of the cost (as
         reasonably  determined  by such  Bank) of funding  its Loans  (plus the
         Applicable Margin) and the interest payable to such Bank on such Loans,
         and the Company  shall be  obligated to pay all such costs and interest
         in the amounts and at the rates  specified by such Bank. The failure of
         the  Company  and such  Bank to agree  upon a  Substitute  Basis at the
         expiry of the  Negotiation  Period shall be deemed to be an election by
         the Company to prepay the Loans of such Bank in accordance with Section
         3.03 hereof on the date 30 days after such  expiry (or, if earlier,  on
         the last day of the then current Interest  Period),  subject to Section
         5.04 hereof.

                  (c) Without limiting the effect of the foregoing provisions of
this Section 5.01 (but without duplication),  the Company shall pay to the Agent
for the  account  of each Bank from time to time on request by such Bank (with a
copy to the Agent)  such  amounts as such Bank may  reasonably  determine  to be
necessary  to  compensate  such  Bank  for any  costs  which it  determines  are
attributable to the maintenance by such Bank (or any Applicable Lending Office),
pursuant to any law or  regulation or any  interpretation,  directive or request
(whether  or not  having  the  force  of law) of any  court or  governmental  or
monetary authority, by reason of any Regulatory Change, of capital in respect of
the  Commitment,  the  Loans or the  Notes  held by it (such  com  pensation  to
include,  without  limitation,  an amount equal to any  reduction of the rate of
return on assets or equity of such Bank (or any Applicable  Lending Office) to a
level below that which such Bank (or any Applicable  Lending  Office) could have
achieved but for such law,  regulation,  interpretation,  directive or request);
provided that in no event shall any Bank requesting  payment of any compensation
under this Section  5.01(c) be entitled to payment of such  compensation  to the
extent that such compensation is for such costs with respect to any period prior
to the date of the first such request. Such Bank will notify the Company (with a
copy to the Agent) that it is entitled to compensation  pursuant to this Section
5.01(c) as promptly as  practicable  after it  determines,  in light of its then
prevailing  policies,  to request such compensation.  Each Bank will furnish the
Company with a  certificate  setting  forth in  reasonable  detail the basis and
amount of each request for compensation under this Section 5.01(c).

                  (d)  Determinations  and allocations by each Bank for purposes
of this Section 5.01 of the effect of any Regulatory  Change pursuant to Section
5.01(a)  or (b)  hereof,  or of the  effect of capital  maintained  pursuant  to
Section 5.01(c) hereof,  on its costs or rate of return of maintaining its Loans
or its obligation to make its Loans,  or on amounts  receivable by it in respect
of its Loans,  and of the amounts  required to  compensate  such Bank under this
Section  5.01,  shall be  conclusive,  provided  that  such  determinations  and
allocations are reasonable.

                  5.02 Changes in Circumstances. Anything herein to the contrary
notwithstanding,  if, on or prior to the  determination of the interest rate for
any Loan for any Interest Period therefor either (i) the Agent determines (which
determination shall be conclusive)



                                      -22-




<PAGE>



that quotations of interest rates for the deposits referred to in the definition
of "LIBOR" in Section 1.01 hereof are not being provided in the relevant amounts
or for the relevant  maturities for purposes of determining the rate of interest
for such Loan as provided herein,  then the Agent shall give the Company and the
Banks prompt written notice thereof,  or (ii) any Bank determines that the LIBOR
for such Interest  Period will not  adequately  reflect the cost to such Bank of
funding its Loan or Loans for such  Interest  Period,  then such Bank shall give
the Agent and the Company prompt written notice  thereof;  and, if such Loan has
not then  been  made,  the  obligation  of the  Banks to make  the  Loans  shall
immediately terminate,  and if such Loan has been made, the following provisions
shall apply:

                  (a) During the 30-day  period  following  the date of any such
         notice  (the  "Negotiation  Period"),  the Banks and the  Company  will
         negotiate in good faith  (through the Agent) to agree upon a substitute
         basis (the "Substitute  Basis") for determining the rate of interest to
         be  applicable to the Loans  (including,  if  appropriate,  alternative
         periods for such  determinations).  If so agreed,  the Substitute Basis
         (plus the Applicable  Margin) shall thereafter be the rate at which the
         Loans bear interest pursuant to Section 3.02 hereof (subject to Section
         3.04) and shall be retroactive  to, and take effect from, the beginning
         of the then current Interest Period.

                  (b) If at the expiry of the  Negotiation  Period a  Substitute
         Basis  shall not have been  agreed  upon,  each Bank  shall  notify the
         Company  from time to time  (with a copy to the  Agent) of the cost (as
         reasonably  determined  by such  Bank) of funding  its Loans  (plus the
         Applicable Margin) and the interest payable to such Bank on such Loans,
         and the Company  shall be  obligated to pay all such costs and interest
         in the amounts and at the rates  specified by such Bank. The failure of
         the  Company  and the  Banks to agree  upon a  Substitute  Basis at the
         expiry of the  Negotiation  Period shall be deemed to be an election by
         the Company to prepay the Loans of the Banks in accordance with Section
         3.03 hereof on the date 30 days after such expiry (or, if earlier,  the
         last day of the then current Interest Period),  subject to Section 5.04
         hereof.

                  5.03 Illegality.  Notwithstanding  any other provision of this
Agreement,  in the event that it becomes unlawful for any Bank or its Applicable
Lending  Office to make or maintain  its Loans  hereunder,  then such Bank shall
promptly  notify the  Company and the Agent and, if the Loans have not then been
made, the obligation of such Bank to make its Loans shall immediately terminate,
and if the Loans have been made, the Company shall prepay the Loans of such Bank
in full on the last day of the then current Interest Period therefor, or on such
earlier  date as such Bank may  reasonably  require  in light of the  applicable
legal  requirements.  Such  Bank  agrees  that it  will  designate  a  different
Applicable  Lending  Office  for its Loans if such  designation  will  avoid the
illegality  that is the  reason for the  required  prepayment  pursuant  to this
Section 5.03 and will not, in the opinion of such Bank,  be  disadvantageous  to
such Bank in any material respect.

                  5.04  Compensation.  Whether  or not  any  Loan is  made,  the
Company  shall pay to the Agent for its own  account or for the  account of each
Bank (as the case may be),  immediately  upon the  request  of the Agent or such
Bank from time to time, such amount or



                                      -23-




<PAGE>



amounts as shall be sufficient (in the  reasonable  opinion of the Agent or such
Bank) to com  pensate it for any loss,  cost or expense  which the Agent or such
Bank determines are attributable to:

                  (a) any  payment  or  prepayment  of any Loan  for any  reason
         (including,  without limitation,  any prepayment or acceleration of the
         Loans  pursuant to Section 3.03,  5.03 or 9 hereof for any reason) on a
         date other than the last day of an Interest Period for such Loan or any
         failure to continue a LIBOR Loan for the designated Interest Period; or

                  (b) any  failure by the  Company  for any  reason  (including,
         without  limitation,  the  failure of any of the  conditions  precedent
         specified in Section 6 hereof to be  satisfied)  to borrow the Loans on
         any date scheduled for the borrowing thereof.

Without  limiting the effect of the first  sentence of this Section  5.04,  such
compensation  to any Bank  shall not  include  the  amount  attributable  to the
Applicable  Margin but shall  include an amount equal to the excess,  if any, of
(i) the amount of interest which  otherwise would have ac crued on the principal
amount so paid,  prepaid or not  borrowed  for the period  from the date of such
payment,  prepayment  or failure  to borrow to the last day of the then  current
Interest  Period  for the  respective  Loans  (or,  in the case of a failure  to
borrow,  the  Interest  Period for such Loans which would have  commenced on the
date specified for such  borrowing) at the applicable  rate of interest for such
Loan  provided  for herein over (ii) the  interest  component of the amount such
Bank would  have bid in the London  interbank  market  for  Dollar  deposits  of
leading banks in amounts comparable to such principal amount and with maturities
comparable to such period (as reasonably determined by such Bank).

                  5.05 Taxes.  All  payments of  principal,  interest,  fees and
other amounts under this  Agreement or the Notes paid or payable to the Agent or
any Bank (as used in this Section 5.05, "Payments") shall be made free and clear
of, and without deduction by reason of, any and all taxes, duties,  assessments,
withholdings,  retentions or other similar charges whatsoever  imposed,  levied,
collected,  withheld  or assessed  by any  jurisdiction  or any agency or taxing
authority  thereof or therein (as used in this Section  5.05,  "Taxes"),  all of
which  shall be paid by the  Company for its own account not later than the date
when due. If the Company is required by law or  regulation to deduct or withhold
any Taxes from any  Payment,  the  Company  shall:  (a) make such  deduction  or
withholding;  (b) pay the amount so  deducted  or  withheld  to the  appropriate
taxing  authority  not later than the date when due;  (c)  deliver to the Agent,
promptly  and in any event  within 15 days  after the date on which  such  Taxes
become due,  original tax receipts and other evidence  satisfactory to the Agent
of the payment  when due of the full  amount of such  Taxes;  and (d) pay to the
Agent for the account of itself or of the  respective  Bank,  forthwith upon any
request by the Agent or such Bank therefor  from time to time,  such addi tional
amounts as may be  necessary so that the Agent or such Bank  receives,  free and
clear of all Taxes,  the full amount of such Payment stated to be due under this
Agreement or the Notes as if no such deduction or withholding had been made. The
Company  hereby  indemnifies  the Agent  and each  Bank and  holds  each of them
harmless for any loss, cost, damage,  penalty or expense whatsoever arising from
any  failure  of the  Company  to make,  or delay in making,  any  deduction  or
withholding  of Taxes,  or its failure to pay when due the amount so deducted or
withheld to the



                                      -24-




<PAGE>



appropriate taxation authority or its failure otherwise to comply with the terms
and  conditions  of this  Section  5.05.  Each Bank will  designate  a different
Applicable  Lending Office for its Loans if such designation will avoid the need
for, or reduce the amount of, any additional amount that the Company is required
to pay to such Bank under this Section 5.05 and will not, in the opinion of such
Bank, be disadvantageous to such Bank in any material respect.

                  Each Bank that is organized  under the laws of a  jurisdiction
other  than the  United  States  or any  state or other  political  subdivision,
district or territory  thereof agrees that it will deliver to the Company on the
date of its execution of this  Agreement and  thereafter as may be required from
time to time by applicable  law or regulation  United  States  Internal  Revenue
Service  Form 4224 or 1001 (or any  successor  form) or such  other form as from
time to time may be required to demonstrate that payments made by the Company to
such Bank under this  Agreement  and the Notes  either  are exempt  from  United
States  Federal  withholding  taxes or are  payable  at a reduced  rate (if any)
specified in any applicable tax treaty or convention.

                  5.06 Prepayments.  If the Company becomes obligated to pay any
Bank Additional  Costs,  compensation or additional  amounts pursuant to Section
5.01  hereof,  the  Company  may  prepay the Loans of such Bank  non-ratably  in
accordance with the terms of Section 3.03 hereof.

                  Section 6.        Conditions Precedent.

                  6.01  Conditions  Precedent  to  the  Initial  Borrowing.  The
obligation  of each  Bank to make  its Loan  hereunder  on the  occasion  of the
initial  borrowing  under  Section  2.02 hereof is subject to the receipt by the
Agent of the following  documents,  each of which shall be  satisfactory  to the
Agent in form and substance,  and with sufficient  copies for the Agent and each
Bank:

                  (a)  An  Officers'   Certificate   (which  shall  include  the
         signature thereon of the Secretary of the Company) containing certified
         copies of the  certificate  of  incorporation  and bylaws and all other
         organizing  documents of the Company and all corporate  action taken by
         the Company  approving this Agreement,  the Notes, the borrowing by the
         Company  of the  full  amount  of the  Commitments  hereunder  and  the
         performance of its  obligations  hereunder and  thereunder  (including,
         without limitation,  a certificate setting forth the resolutions of the
         Board  of  Directors   of  the  Company   adopted  in  respect  of  the
         transactions contemplated hereby and thereby and any shareholder action
         taken in  respect  thereof)  and  good  standing  certificates  for the
         Company  from  the  States  of  Delaware,  Tennessee,  Virginia,  North
         Carolina and South Carolina and good standing  certificates for each of
         the  Subsidiaries  listed in Schedule 1 hereto from the states of their
         respective  incorporation  and from each state in which such Subsidiary
         is doing business, as set forth in said Schedule 1.

                  (b)  An  Officers'   Certificate   (which  shall  include  the
         signature  thereon of the  Secretary of the Company) in respect of each
         of the officers who is authorized to sign this  Agreement and the Notes
         on its behalf.



                                      -25-




<PAGE>



                  (c) An  Officers'  Certificate  to the  effect  set  forth  in
         Section 6.02 hereof.

                  (d) An opinion of Witt, Gaither & Whitaker, special counsel to
         the Company, substantially in the form of Exhibit B hereto.

                  (e) The Notes in respect of the initial  Loans,  duly executed
         and  delivered  by the Company to the order of each Bank and  otherwise
         appropriately completed.

                  (f)  Evidence of the payment of the fee  described  in Section
         2.03(c) hereof.

                  (g) An  Officers'  Certificate  stating  that the Senior  Debt
         Rating of the  Company  by  Moody's  is at least  Baa3 and by S&P is at
         least BBB-.

                  (h) Evidence  that all  principal of and interest on all loans
         outstanding  under  the  Existing  Term Loan  Agreements  have been or,
         simultaneously  with the  making  of the  Loans  hereunder  are  being,
         irrevocably  paid in full,  together with such broken funding  payments
         and  other  costs as may be  provided  for in the  Existing  Term  Loan
         Agreements.

                  (i) Such other  opinions  and other  documents as the Agent or
         any Bank may reasonably request.

                  6.02 Each  Borrowing.  The obligation of the Banks to make the
Loans to the Company upon the occasion of each borrowing  hereunder  (including,
without  limitation,  the initial borrowing) is subject to the further condition
precedent that, as of the date of the Loans to be made as part of such borrowing
and after giving  effect  thereto:  (a) no Default or Rating  Decline shall have
occurred and be continuing;  and (b) the  representations and warranties made by
the Company in this Agreement shall be true and correct in all material respects
on and as of the date of the  making  of such  Loans,  with the same  force  and
effect as if made on and as of such date and the Company  shall,  on the date of
each borrowing hereunder (including,  without limitation, the date of the second
(and  final)  borrowing),  furnish  an  Officer's  Certificate  with  respect to
compliance by the Company with clauses (a) and (b) above; and (c) in the case of
the second (and final)  borrowing  hereunder,  the Agent shall have received the
Notes in respect of such Loans,  duly  executed and  delivered by the Company to
the order of each Bank and otherwise  appropriately  completed,  and evidence of
the payment of all fees described in Section 2.03 hereof.


                  Section  7.   Representations  and  Warranties.   The  Company
represents and warrants to the Agent and each Bank that:

                  7.01 Corporate Existence.  Each of the Company and each of its
Subsidiaries:  (a) is a corporation duly incorporated and validly existing under
the  laws of the  jurisdiction  of its  incorporation;  (b)  has  all  requisite
corporate power, and has all governmental licenses, authorizations, consents and
approvals  necessary  to own its assets and carry on its  business  as now being
conducted; and (c) is qualified to do business in all jurisdictions in which the
nature



                                      -26-




<PAGE>



of the business conducted by it makes such qualification  necessary. The Company
is  qualified to do business in Virginia,  Tennessee,  North  Carolina and South
Carolina,  and each of the Subsidiaries  listed in Schedule 1 is qualified to do
business in the states indicated for such Subsidiary in Schedule 1.

                  7.02 Financial  Condition.  The audited  consolidated  balance
sheet of the Company and the consolidated Subsidiaries as at January 2, 1995 and
the related  consolidated  statements of  operations,  cash flows and changes in
shareholders'  equity of the Company and the  consolidated  Subsidiaries for the
fiscal year ended on said date, with the opinion  thereon of Price  Waterhouse &
Co.,  and the  unaudited  consolidated  balance  sheet  of the  Company  and the
consolidated  Subsidiaries  as at July 2,  1995  and  the  related  consolidated
statements of operations,  cash flows and changes in Shareholders' equity of the
Company and the consolidated Subsidiaries for the six-month period ended on such
date,  heretofore furnished to the Agent and each Bank, are complete and correct
and fairly present the consolidated  financial  condition of the Company and the
consolidated Subsidiaries as at said dates and the consolidated results of their
operations  for the  fiscal  year and  six-month  period  ended  on said  dates,
subject, in the case of such financial  statements as at July 2, 1995, to normal
year-end  adjustments  all in  conformity  with  generally  accepted  accounting
principles applied on a consistent basis. As at such dates,  neither the Company
nor any of its Subsidiaries had any material contingent liabilities, liabilities
for taxes, unusual forward or long-term commitments or unrealized or anticipated
losses from any unfavorable  commitments,  except as referred to or reflected or
provided  for in said  balance  sheets as at said  dates  and  except as are not
required  by  generally  accepted  accounting  principles  and  practices  to be
disclosed on the financial statements referred to herein. Since January 2, 1995,
there  has  been  no  material  adverse  change  in the  consolidated  financial
condition or operations,  or the prospects or business taken as a whole,  of the
Company and its consolidated  Subsidiaries from that set forth in said financial
statements as at said date.

                  7.03  Litigation.  Except as  disclosed  in Schedule 2 hereto,
there are no legal or arbitral  proceedings or any  proceedings by or before any
governmental  or  regulatory  authority  or agency,  now pending or (to the best
knowledge of the Company)  threatened against the Company or any Subsidiary that
could  reasonably  be  expected  to  have  a  material  adverse  effect  on  the
consolidated  financial condition,  business or results of operations taken as a
whole,  of the Company and its  consolidated  Subsidiaries  or on the  Company's
ability to perform its obligations hereunder and under the Notes.

                  7.04 No Breach.  None of the  execution  and  delivery of this
Agreement or the Notes, the  consummation of the transactions  herein or therein
contemplated  and compliance  with the terms and  provisions  hereof and thereof
will conflict with or result in a breach of, or require any consent  under,  (i)
the certificate of incorporation  or bylaws of the Company,  (ii) any applicable
law, rule or regulation,  or any order, writ,  injunction or decree of any court
or governmental  authority or agency, or (iii) any agreement or other instrument
to which the  Company or any  Subsidiary  is a party or by which its  respective
assets, revenues or other properties may be bound, or constitute a default under
any such agreement or instrument, or result in the creation or imposition of any
Lien upon any of the assets, revenues or other



                                      -27-




<PAGE>



properties  of the Company or any  Subsidiary  pursuant to the terms of any such
agreement or instrument.

                  7.05 Corporate Action. The Company has all necessary corporate
power and authority to execute,  deliver and perform its obligations  under this
Agreement  and the Notes and to borrow the full amount of the  Commitments;  and
the execution, delivery and performance by the Company of this Agreement and the
Notes and the  borrowing  of the full amount of the  Commitments  have been duly
authorized by all necessary corporate action on its part; and this Agreement has
been duly and validly executed and delivered by the Company and constitutes, and
the Notes when executed and delivered for value will  constitute,  the Company's
legal,  valid and  binding  obligation,  enforceable  in  accordance  with their
respective terms, except as such enforceability may be limited by (a) applicable
bankruptcy,  insolvency,  reorganization,  moratorium  or other  similar laws of
general applicability affecting the enforcement of creditors' rights and (b) the
application  of  general  principles  of  equity  (regardless  of  whether  such
enforceability is considered in a proceeding in equity or at law).

                  7.06 Approvals.  No authorizations,  approvals or consents of,
and no filings or registrations  with, any governmental or regulatory  authority
or agency are  necessary  for the  execution,  delivery  or  performance  by the
Company of this  Agreement  or the Notes or for the  validity or  enforceability
thereof.

                  7.07 Use of Loans.  Neither the Company nor any  Subsidiary is
engaged principally,  or as one of its important activities,  in the business of
extending credit for the purpose, whether immediate,  incidental or ultimate, of
buying or carrying  margin stock (within the meaning of Regulation U or X of the
Board of Governors of the Federal Reserve System) and no part of the proceeds of
the Loans  hereunder  will be used to buy or carry  any  margin  stock.  Without
prejudice to the foregoing,  the proceeds of the initial  borrowing of the Loans
will be used solely to refinance the loans  outstanding  under the Existing Term
Loan Agreements.

                  7.08 ERISA.  Each of the Company and the ERISA  Affiliates has
fulfilled all obligations  under the minimum funding  standards of ERISA and the
Code with respect to each Plan, has paid,  or, in accordance  with ERISA and the
Code, has accrued a liability for, all contributions requested on behalf of each
Multiemployer  Plan,  is in  compliance  in all  substantial  respects  with all
applicable  provisions of ERISA and the Code, and has not incurred any liability
to the PBGC in  excess of  $25,000,  except  for  premiums  due,  or any Plan or
Multiemployer   Plan  except  for  claims  for  benefits  or  requirements   for
contributions,  in either case made in accordance with the terms of such Plan or
Multi-Employer  Plan.  Except as  disclosed  in Schedule 3 hereto,  there are no
disputes  relating  to ERISA or  employee  benefits  or  relations  to which the
Company or any of its Restricted  Subsidiaries is a party and which if adversely
determined  would subject the Company or any of its Restricted  Subsidiaries  to
any material liability.

                  7.09 Taxes.  United States  Federal  income tax returns of the
Company and the  Subsidiaries  have been examined and closed  through the fiscal
year of the Company  ended  December  31, 1987  (except  with respect to Sunbelt
Coca-Cola Bottling Company, Inc., which



                                      -28-




<PAGE>



income tax returns have been  examined and closed  through the fiscal year ended
December 31, 1988 and Coca-Cola Bottling Company Affiliated,  Inc., which income
tax returns have been examined and closed through the fiscal year ended December
31, 1989).  Each of the Company and the Subsidiaries has filed all United States
Federal income tax returns and all other material tax returns which are required
to be filed by it and has  paid  all  taxes  due  pursuant  to such  returns  or
pursuant  to any  assessment  received  by the  Company or any  Subsidiary.  The
charges,  accruals and reserves on the books of the Company and the Subsidiaries
in respect of taxes and other  governmental  charges  are, in the opinion of the
Company, adequate.

                  7.10  Ownership.  29.67% of the shares of the Common  Stock of
the  Company  issued and  outstanding  as of the date  hereof  are  owned,  both
beneficially and of record and free and clear of all Mortgages,  directly by The
Coca-Cola Company. All such shares of Common Stock have been legally and validly
issued and are fully paid and non-assessable.  Except as disclosed in Schedule 4
hereto,  there  are  no  outstanding  options,   warrants,  rights,  agreements,
contracts,  calls,  commitments  or  demands  of  any  character  obligating  or
entitling either the Company or The Coca-Cola Company to sell, issue,  redeem or
repurchase any Capital Stock of the Company.

                  7.11  Ranking.  The  obligations  of the  Company  under  this
Agreement  and the Notes rank at least pari passu in right of payment and in all
other respects with all other Indebtedness of the Company,  except that any Debt
of the Company, secured to the extent permitted by clauses (1), (2), (3), (4)(a)
or (5) of Section 8.05 hereof,  and any renewal of such Debt renewed and secured
in accordance  with clause (6) of said Section 8.05, may, solely with respect to
the  collateral  securing  such Debt,  rank  senior in right of  security to the
obligations of the Company under this Agreement and the Notes.

                  7.12  Investment  Company Act.  Neither the Company nor any of
its Subsidiaries is, nor is any of them "controlled by", an "investment company"
within the meaning of the Investment Company Act of 1940, as amended.

                  7.13 Public Utility Holding  Company Act.  Neither the Company
nor  any  of its  Subsidiaries  is a  "holding  company"  nor  is any of  them a
"subsidiary  company"  of a "holding  company"  within the meaning of the Public
Utility  Holding  Company Act of 1935,  as amended,  nor is any of them a public
utility under any applicable state law.

                  7.14  Compliance  with  Laws.  To the  best  of the  Company's
knowledge the Company is in compliance with all applicable laws,  ordinances and
regulations,  including,  without limitation,  all Environmental Laws and Health
Laws,  the failure to comply with which could have a material  adverse effect on
the  business,  operations  or financial  condition of the Company or any of its
Subsidiaries.

                  7.15 Voting Agreement. Based upon information furnished to the
Company by the parties to the Voting Agreement (as defined below in this Section
7.15),  pursuant to the terms of a voting agreement among The Coca-Cola Company,
J. Frank  Harrison,  Jr.,  J. Frank  Harrison,  III and Reid M.  Henson,  in his
capacity as co-trustee of certain trusts holding shares of the



                                      -29-




<PAGE>



Company's Class B Common Stock, dated January 27, 1989 (the "Voting Agreement"),
The Coca-Cola Company granted an irrevocable proxy with respect to any shares of
Class B Common  Stock or Common  Stock  owned by The  Coca-Cola  Company and any
shares of Common Stock into which  shares of Class B Common Stock are  converted
or exchanged to J. Frank  Harrison,  III, for life,  and  thereafter to J. Frank
Harrison,  Jr.  Schedule 4 hereto  contains a true and complete (in all material
respects) description of the Voting Agreement.

                  7.16 Ownership of Property;  Licenses. Each of the Company and
each of its Restricted  Subsidiaries has good record and marketable title to, or
a valid  leasehold  interest in, all of its respective  Principal  Properties as
shown on the  financial  statements  referred  to in Section  7.02 hereof and is
licensed  to  use  all  relevant  patents,  trademarks,   tradenames,  technical
information,  technology, know-how, licenses, franchises and processes necessary
for the normal operation and business of the Company or such Subsidiary.

                  7.17  Nature  of  Business.  The  Company  and its  Restricted
Subsidiaries  are  engaged  primarily  in the  business  of  bottling,  canning,
marketing and distribution of soft drinks,  primarily  products of The Coca-Cola
Company and other beverages and activities  related thereto (it being understood
that certain  Subsidiaries of the Company  organized under the laws of the State
of Delaware  merely hold Bottle  Contracts or Allied  Bottle  Contracts as their
principal   asset  and  are  not   operating   Subsidiaries);   provided,   that
notwithstanding the foregoing, the Company has acquired other businesses, assets
and properties  related or incidental to the foregoing which it may operate on a
temporary or permanent  basis.  Not less than 80% of the annual  revenues of the
Company  and its  consolidated  Subsidiaries  are  derived  from  the  bottling,
canning,  marketing and  distribution  of products of The Coca-Cola  Company and
activities related thereto.

                  7.18  Bottle  Contracts  and  Allied  Bottle  Contracts.   The
agreements identified in Schedule 5 are all of the material Bottle Contracts and
Allied Bottle  Contracts to which the Company or any Restricted  Subsidiary is a
party as of the date hereof.  Each Bottle Contract and Allied Bottle Contract is
in full force and effect and the Company and each of its Restricted Subsidiaries
are in substantial  compliance with the terms and conditions  applicable to them
contained in such Bottle Contracts and Allied Bottle Contracts.

                  7.19 Debt Instruments. The agreements identified in Schedule 6
are all of the  agreements,  bonds,  debentures,  notes  and  other  instruments
evidencing  Debt in an  original  principal  amount of greater  than or equal to
$5,000,000 of the Company or any of its Restricted  Subsidiaries  and in respect
of which any of them is  obligated,  directly  or  contingently,  as of the date
hereof.  Each of the Company and each of its  Subsidiaries is in full compliance
with  the  terms  and  conditions  applicable  to them  contained  in each  such
agreement, bond, debenture, note or other instrument.

                  Section 8. Covenants of the Company.  The Company agrees that,
so long as any  Commitment  is in effect and until  payment in full of the Loans
hereunder,  all interest  thereon and all other  amounts  payable by the Company
hereunder and under the Notes:




                                      -30-




<PAGE>



                  8.01  Financial  Statements.  The Company shall deliver to the
Agent, with a sufficient number of copies for each of the Banks:

                  (a) as soon as available and in any event within 60 days after
         the end of each of the first  three  fiscal  quarterly  periods of each
         fiscal  year  of the  Company,  unaudited  consolidated  statements  of
         income,  retained  earnings  and changes in  financial  position of the
         Company and the  consolidated  Subsidiaries for such period and for the
         period from the beginning of the  respective  fiscal year to the end of
         such period, and the related  consolidated  balance sheet as at the end
         of such  period,  setting  forth in each case in  comparative  form the
         corresponding  figures for the  corresponding  period in the  preceding
         fiscal  year,  accompanied  by an  Officers'  Certificate  (which shall
         include the  signature  thereon of the chief  financial  officer of the
         Company),  which certificate shall state that said financial statements
         fairly  present the  consolidated  financial  condition  and results of
         operations  of  the  Company  and  the  consolidated   Subsidiaries  in
         accordance with generally accepted accounting principles,  consistently
         applied  (except  for  changes  to which the  Company's  auditors  have
         agreed),  as at the end of, and for,  such  period  (subject  to normal
         year-end audit adjustments).

                  (b) as soon as available and in any event within 90 days after
         the  end of  each  fiscal  year of the  Company,  audited  consolidated
         statements  of income,  retained  earnings  and  changes  in  financial
         position of the Company and the consolidated Subsidiaries for such year
         and the related  consolidated balance sheet as at the end of such year,
         setting  forth  in each  case in  comparative  form  the  corresponding
         figures for the preceding  fiscal year,  and  accompanied by an opinion
         thereon  of Price  Waterhouse  & Co.  or other  comparable  independent
         public accountants of recognized national standing, which opinion shall
         state that said financial  statements  fairly present the  consolidated
         financial  condition  and results of  operations of the Company and the
         consolidated  Subsidiaries as at the end of, and for, such fiscal year,
         and a  certificate  of such  accountants  stating  that,  in making the
         examination  necessary for their  opinion,  they obtained no knowledge,
         except as specifically stated, of any Default.

                  (c) at the time the Company  furnishes  each set of  financial
         statements  pursuant  to  paragraph  (a) or  (b)  above,  an  Officers'
         Certificate  (which shall  include the  signature  thereon of the chief
         financial  officer of the Company)  (i) to the effect that,  during the
         most recent fiscal  quarter  reported on such financial  statement,  no
         Default,  Designated  Event  or  Rating  Decline  has  occurred  and is
         continuing (or, if any Default,  Designated Event or Rating Decline has
         occurred and is continuing,  describing the same in reasonable detail),
         (ii) as long as the Revolving  Credit  Agreement is in effect,  stating
         that the  Company has during the most recent  fiscal  quarter  complied
         with all of the terms of the NationsBank  Credit Agreement  (including,
         without  limitation,  any New Revolving Credit  Agreement),  (or if the
         Company has failed to comply in any respect with any of the  foregoing,
         describing  such  failure  to comply in  reasonable  detail)  and (iii)
         setting  forth in  reasonable  detail  the  computations  necessary  to
         determine whether the Company is in compliance with Sections 8.04, 8.05
         and 8.06  hereof  as of the end of the  respective  fiscal  quarter  or
         fiscal year.



                                      -31-




<PAGE>



                  (d)  promptly  upon their  becoming  available,  copies of all
         registration statements and regular periodic reports, if any, which the
         Company  shall  have  filed  with the SEC (or any  governmental  agency
         substituted therefor) or any national securities exchange and copies of
         all press  releases  material to the Company's  operations or financial
         condition issued by the Company or any of its Subsidiaries.

                  (e) promptly upon the mailing  thereof to the  shareholders of
         the Company generally, copies of all financial statements,  reports and
         proxy statements so mailed.

                  (f)  promptly  (and in any event not later than 15 days) after
         the President or Chief Financial  Officer of the Company knows that any
         Default has  occurred,  a notice of such Default,  Designated  Event or
         Rating  Decline,  stating that it is a "Notice of Default",  "Notice of
         Designated  Event" or "Notice of Rating  Decline",  as the case may be,
         and describing the same in reasonable detail.

                  (g) promptly (and in any event no later than 2 days) after any
         officer  of the  Company  knows  of any  change  in (or  withdrawal  or
         elimination  of) the  Company's  Senior  Debt  Rating by either  S&P or
         Moody's, notice of such change.

                  (h) from time to time such  other  information  regarding  the
         business,  affairs or financial  condition of the Company or any of the
         Subsidiaries  as the Agent,  at the request of any Bank, may reasonably
         request.

                  8.02 Corporate  Existence,  Etc. The Company shall,  and shall
cause each Subsidiary to: (a) preserve and maintain its corporate  existence and
all of its rights,  privileges and  franchises,  provided that the Company shall
not be  required  to  preserve  any such  right  or  franchise  if the  Board of
Directors shall determine that the  preservation  thereof is no longer desirable
in the conduct of the business of the Company and its  Subsidiaries  as a whole,
and  provided  further  that the  foregoing  shall not prevent the Company  from
engaging in a merger or  consolidation  permitted by Section  8.04  hereof;  (b)
comply with the  requirements  of all applicable  laws,  rules,  regulations and
orders of governmental or regulatory authorities (including, without limitation,
all  Environmental  Laws and all Health  Laws) the  failure to comply with which
would have a material  adverse effect on the business or financial  condition of
the Company and its  Subsidiaries,  taken as a whole;  (c) pay and discharge all
taxes,  assessments and  governmental  charges or levies imposed on it or on its
income or profits or on any of its property prior to the date on which penalties
attach thereto, except for any such tax, assessment,  charge or levy the payment
of which is being contested in good faith and by proper  proceedings and against
which adequate  reserves are being maintained and except that the failure to pay
or discharge any such tax, assessment,  governmental charge or levy in an amount
or amounts which in the aggregate would not have material  adverse effect on the
business or financial condition of the Company and its Subsidiaries,  taken as a
whole, shall not be deemed to be a breach of this covenant;  (d) maintain all of
its  Principal  Properties  used or useful in its business in good working order
and  condition,  ordinary  wear and tear  excepted and except to the extent that
failure to maintain any of such  Principal  Properties in good working order and
condition would not have a material  adverse effect on the business or financial
condition of the Company and its



                                      -32-




<PAGE>



Subsidiaries, taken as a whole; (e) maintain proper books and records of account
and permit  representatives  of the Agent and each Bank,  during normal business
hours,  to examine and make extracts from its books and records,  to inspect its
properties,  and to discuss its business and affairs with its  officers,  all to
the  extent  reasonably  requested  by the Agent or such  Bank  with  reasonable
notice;  and (f) keep insured by reputable  insurers all property of a character
usually  insured by  corporations of similar size engaged in the same or similar
business  against  loss or damage of the  kinds and in the  amounts  customarily
insured  against  by such  corporations  and carry such  other  insurance  as is
usually carried by such corporations.

                  8.03 Use of  Proceeds.  The Company  shall use the proceeds of
the Loans made as part of the initial  borrowing  hereunder  solely to refinance
the entire  principal  amount of the loans  outstanding  under the Existing Term
Loan  Agreements  and shall use the  proceeds of the Loans made as a part of any
subsequent  borrowing solely for the Company's general corporate purposes (which
shall include, without limitation, the repurchase of debt securities outstanding
on the date of this Agreement), and in any event all proceeds of the Loans shall
be used  solely in  compliance  with  Regulations  G, T, U and X of the Board of
Governors of the Federal Reserve System.

                  8.04  Mergers  and  Consolidations.   The  Company  shall  not
consolidate  with or merge into any other  Person or convey or  transfer  all or
substantially all of its assets, revenues and other properties as an entirety to
any  Person,  whether  in a  single  transaction  or  in  a  series  of  related
transactions, unless:

                           (a) the Person formed by such  consolidation  or into
         which the Company is merged or the Person which  acquires by conveyance
         or transfer the assets,  revenues and other  properties  of the Company
         substantially  as an  entirety  (the  "Surviving  Entity")  shall  be a
         corporation  organized and existing under the laws of the United States
         of America,  any State  thereof or the  District of Columbia  and shall
         expressly assume,  by an agreement  supplemental  hereto,  executed and
         delivered  to the Agent for the  benefit  of the Agent and the Banks in
         form  satisfactory  to the Agent,  the due and punctual  payment of the
         principal  of and  interest  on all the  Loans  and Notes and all other
         amounts  payable under this Agreement and the Notes and the performance
         and  observance of every  covenant of this Agreement on the part of the
         Company to be performed or observed;

                           (b)   immediately   after   giving   effect  to  such
         transaction,  no Default or Event of Default shall have occurred and be
         continuing,  nor  shall  any  Rating  Decline  be likely to occur as an
         immediate  consequence of such transaction (in the reasonable  judgment
         of  the  Company's  Board  of  Directors)  and,  without  limiting  the
         foregoing,  The Coca-Cola  Company  shall  directly own and continue to
         own,  both  beneficially  and of  record  and  free  and  clear  of all
         Mortgages,  and  control  at  least  20% of  the  Common  Stock  of the
         Surviving Entity; and

                           (c) the  Company has  delivered  to the Agent for the
         benefit  of the  Agent and the Banks an  Officers'  Certificate  and an
         Opinion of Counsel in form and substance reasonably satisfactory to the
         Agent, each stating that such consolidation,



                                      -33-




<PAGE>



         merger,  conveyance or transfer and such supplemental  indenture comply
         with  this  Section  8.04  and  that all  conditions  precedent  herein
         provided for relating to such transaction have been complied with.

                  Anything in this Section 8.04 to the contrary notwithstanding,
no such consolidation,  merger,  conveyance or transfer shall be entered into or
made by the Company with or to another  corporation  which has  outstanding  any
obligations secured by a Mortgage if, as a result of such consolidation, merger,
conveyance or transfer,  any Principal Property of the Company or any Restricted
Subsidiary  would be subjected to the lien of such Mortgage and such Mortgage is
not expressly  excluded from the  restrictions or permitted by the provisions of
Section  8.05  unless  simultaneously   therewith  or  prior  thereto  effective
provision  shall  be  made  for the  securing  of all the  Loans  and the  Notes
(together with, if the Company shall so determine, any other Debt of the Company
now existing or hereafter created which is not subordinated to the Loans and the
Notes),  equally and ratably with (or, at the option of the  Company,  prior to)
the obligations secured by such Mortgage by a lien upon such Principal Property.

                  8.05  Restrictions  on Debt. The Company will not itself,  and
will not permit any Subsidiary to, incur,  issue,  assume or guarantee any Debt,
whether or not evidenced by negotiable instruments or securities,  or any notes,
bonds, debentures or other similar evidences of indebtedness for money borrowed,
secured  by any  Mortgage  on any  Principal  Property  of  the  Company  or any
Subsidiary, or on any shares of Capital Stock or Debt of any Subsidiary, without
effectively  providing  that the  Loans  and the Notes  (together  with,  if the
Company  shall so  determine,  any other Debt of the Company or such  Subsidiary
then existing or thereafter  created which is not  subordinate  to the Loans and
the Notes)  shall be secured  equally and ratably with (or, at the option of the
Company,  prior to) such secured  Debt, so long as such secured Debt shall be so
secured, and will not permit any Subsidiary to, incur, issue, assume or guaranty
any unsecured Debt or to issue any Preferred  Stock, in each instance unless the
aggregate amount of (A) all such Debt, (B) the aggregate  preferential amount to
which such Preferred Stock would be entitled on any involuntary  distribution of
assets and (C) Attributable  Debt of the Company and its Subsidiaries in respect
of sale and leaseback transactions (as defined in Section 8.06) would not exceed
10% of Consolidated Net Tangible Assets;  provided,  however,  that this Section
8.05  shall  not  apply  to,  and  there  shall  be  excluded  from  Debt in any
computation under this Section 8.05:

                           (1) Debt  secured by  Mortgages on property of, or on
         any shares of Capital Stock or Debt of, any corporation,  and unsecured
         Debt of any corporation,  existing at the time such corporation becomes
         a Subsidiary;

                           (2) Debt secured by Mortgages in favor of the Company
         or any  Subsidiary  and  unsecured  Debt  payable to the Company or any
         Subsidiary;

                           (3) Debt  secured by Mortgages in favor of the United
         States of America, or any agency,  department or other  instrumentality
         thereof, to secure progress,  advance or other payments pursuant to any
         contract or provision of any statute;




                                      -34-




<PAGE>



                           (4)  (a)  Debt   secured  by  Mortgages  on  property
         (including,  without limitation, shares of Capital Stock or Debt of any
         Subsidiary  held by the  Company  existing  at the time of  acquisition
         thereof (including,  without limitation,  acquisition through merger or
         consolidation))  or to  secure  the  payment  of all or any part of the
         purchase  price or  construction  cost  thereof  or to secure  any Debt
         incurred  prior  to,  at the time of, or  within  120 days  after,  the
         acquisition  of such  property (or shares of Capital  Stock or Debt) or
         the  completion of any such  construction  for the purpose of financing
         all or any part of the purchase price or construction cost thereof, and
         (b) unsecured Debt incurred to finance the  acquisition of any property
         (or shares of Capital Stock or Debt) other than shares of Capital Stock
         or Debt of the Company, or to finance construction on property incurred
         prior to, at the time of,  or  within  120 days  after the later of the
         acquisi  tion  of  such  property  or the  completion  of  construction
         thereon;

                           (5) Debt  secured by Mortgages  securing  obligations
         issued by a state, territory or possession of the United States, or any
         political  subdivision  of any  of the  foregoing  or the  District  of
         Columbia,  to finance the  acquisition of or  construction on property,
         and on which the  interest  is not,  in the  opinion of tax  counsel of
         recognized  standing  or in  accordance  with a  ruling  issued  by the
         Internal Revenue  Service,  includable in gross income of the holder by
         reason  of  Section  103(a)(1)  of the Code (or any  successor  to such
         provision)   as  in  effect  at  the  time  of  the  issuance  of  such
         obligations; and

                           (6)  any  extensions,   renewal  or  replacement  (or
         successive  extensions,  renewals  or  replacements),  as a whole or in
         part,  of any Debt  referred  to in the  foregoing  clauses (1) to (5),
         inclusive;  provided, that (i) such extension,  renewal or replacement,
         in the case of Debt secured by a Mortgage, shall be limited to all or a
         part of the same property, shares of Capital Stock or Debt that secured
         the Mortgage  extended,  renewed or replaced (plus improvements on such
         property),  and (ii) the Debt secured by such  Mortgage at such time is
         not increased;

and provided, further, that this Section 8.05 shall not apply to any issuance of
Preferred Stock by a Subsidiary to the Company or another  Subsidiary,  provided
that such  Preferred  Stock shall not thereafter be  transferable  to any Person
other than the Company or a Subsidiary.

                  8.06  Restrictions on Sales and  Leasebacks.  The Company will
not itself,  and will not permit any  Restricted  Subsidiary  to, enter into any
transaction after the date hereof with any bank,  insurance  company,  lender or
other investor, or to which any such bank, insurance company, lender or investor
is a party,  providing for the leasing by the Company or a Restricted Subsidiary
of any Principal  Property which has been or is to be sold or transferred by the
Company or such Restricted Subsidiary to such bank, insurance company, lender or
investor, or to any person to whom funds have been or are to be advanced by such
bank,  insurance  company,  lender or investor on the security of such Principal
Property  (herein  referred to as a "sale and  leaseback  transaction")  unless,
after giving effect thereto,  the aggregate amount of all Attributable Debt with
respect to such  transactions  plus all Debt to which Section 8.05 is applicable
would not exceed 10% of Consolidated  Net Tangible  Assets.  This covenant shall
not



                                      -35-




<PAGE>



apply to, and there shall be excluded from  Attributable Debt in any computation
under  this  Section  8.06,  Attributable  Debt  with  respect  to any  sale and
leaseback transaction if:

                           (1) the lease in such sale and leaseback  transaction
         is for a period,  including  renewal rights,  of not in excess of three
         years, or

                           (2) the Company or a  Restricted  Subsidiary,  within
         180 days after the sale or transfer shall have been made by the Company
         or by a  Restricted  Subsidiary,  applies  an amount  not less than the
         greater  of the net  proceeds  of the  sale of the  Principal  Property
         leased  pursuant to such  arrangement  or the fair market  value of the
         Principal  Property  so  leased  at the  time  of  entering  into  such
         arrangement  (as  determined  in any  manner  approved  by the Board of
         Directors) to (a) the retirement of Funded Debt of the Company  ranking
         on a  parity  with the  Loans or the  retirement  of  Funded  Debt of a
         Restricted Subsidiary; provided, however, that the amount to be applied
         to the  retirement  of such Funded Debt of the Company or a  Restricted
         Subsidiary shall be reduced by (x) the principal amount of the Loans or
         Notes (or other notes or debentures constituting such Funded Debt) that
         are prepaid in  accordance  with Section  3.03 hereof or are  delivered
         within such 180-day period to the applicable trustee for retirement and
         cancellation  and (y) the principal  amount of such Funded Debt,  other
         than items referred to in the preceding clause (x), voluntarily retired
         by the Company or a  Restricted  Subsidiary  within 180 days after such
         sale; and provided,  further, that,  notwithstanding the foregoing,  no
         retirement referred to in this clause (a) may be effected by payment at
         maturity or  pursuant to any  mandatory  sinking  funds  payment or any
         mandatory prepayment  provision,  or (b) the purchase of other property
         which will constitute a Principal  Property having a fair market value,
         in the opinion of the Board of Directors of the Company, at least equal
         to the fair market value of the Principal  Property leased in such sale
         and  leaseback  transaction  less the amount of any Funded Debt retired
         pursuant to clause (a) of this subsection, or

                           (3) such sale and  leaseback  transaction  is entered
         into  prior to, at the time of, or within  180 days  after the later of
         the  acquisition  of  the  Principal  Property  or  the  completion  of
         construction thereon, or

                           (4) the lease in such sale and leaseback  transaction
         secures or  relates  to  obligations  issued by a state,  territory  or
         possession of the United States,  or any polit ical  subdivision of any
         of  the  foregoing,  or  the  District  of  Columbia,  to  finance  the
         acquisition of or construction  on property,  and on which the interest
         is not,  in the  opinion of tax  counsel of  recognized  standing or in
         accordance  with a  ruling  issued  by the  Internal  Revenue  Service,
         includable in gross income of the holder by reason of Section 103(a)(1)
         of the Code (or any  successor to such  provision)  as in effect at the
         time of the issuance of such obligations, or

                           (5) such sale and  leaseback  transaction  is entered
         into  between  the  Company  and a  Restricted  Subsidiary  or  between
         Restricted Subsidiaries.




                                      -36-




<PAGE>



                  8.07  Ranking.  The Company  will ensure that at all times its
obligations  under this  Agreement and the Notes  continue to rank at least pari
passu in right of payment and in all other respects with all other  Indebtedness
of the  Company,  except  that any Debt of the  Company,  secured  to the extent
permitted by clauses (1),  (2), (3),  (4)(a) or (5) of Section 8.05 hereof,  and
any renewal of such Debt  renewed and secured in  accordance  with clause (6) of
said Section  8.05,  may,  solely with respect to the  collateral  securing such
Debt,  rank senior in right of security to the  obligations of the Company under
this Agreement and the Notes.

                  8.08  Business.  The Company will not, and will not permit any
of its Restricted  Subsidiaries  to, engage primarily in any business other than
that  described  in the first  sentence  of Section  7.17 hereof and the Company
shall, and shall cause each of its Restricted  Subsidiaries to, maintain in full
force and effect each Bottle Contract disclosed in Schedule 5 hereof;  provided,
however,  that the Company may, in the normal  course of its  business,  modify,
amend or  replace  any such  Bottle  Contract  or any term  thereof  if,  in the
discretion of the Company's Board of Directors, such modification,  amendment or
replacement  is desirable and in  furtherance of the business of the Company and
would not have a material adverse effect on the business or financial  condition
of the Company and its  Subsidiaries,  taken as a whole;  and, provided further,
that  notwithstanding  the terms of this Section  8.08 the Company may,  through
acquisition, either temporarily or permanently, acquire other businesses, assets
and  properties,  related or incidental  to its business  described in the first
sentence of Section 7.17 hereof.

                  8.09 New  Revolving  Credit  Agreement.  At a reasonable  time
prior to the execution  thereof,  the Company shall deliver to the Agent and the
Banks a copy of any proposed New Revolving Credit Agreement.

                  Section 9. Events of Default.  If one or more of the following
events (herein called "Events of Default") shall occur and be continuing:

                  (a) The Company  shall fail to pay any  principal of the Loans
         or Notes when due; or the Company shall fail to pay any interest or any
         other amount  payable by it under this Agreement or under the Notes and
         such failure shall not be fully remedied  within 30 days after the date
         when due; or

                  (b) The Company or any Restricted Subsidiary shall fail to pay
         when due any principal of or interest on any bond,  debenture,  note or
         other  Indebtedness   (other  than  under  this  Agreement)  having  an
         aggregate  principal  amount of $1,000,000  (or its equivalent in other
         currencies) or more and such failure shall continue after the expiry of
         any  grace  period;  or any  event of  default  specified  in any bond,
         debenture,  note, agreement,  indenture or other document evidencing or
         relating  to any such  Indebtedness  shall  occur if the effect of such
         event  is to  cause,  or to  permit  the  holder  or  holders  of  such
         Indebtedness  (or a  trustee  or  agent on  behalf  of such  holder  or
         holders) to cause,  such Indebtedness to become due prior to its stated
         maturity;  or any  Indebtedness of the Company or any of its Restricted
         Subsidiaries  is declared to be or  otherwise  becomes due prior to its
         stated   maturity;   provided,   however,   that  if  such  default  or
         acceleration  under such evidence of  Indebtedness,  indenture or other
         instrument shall be cured by the



                                      -37-




<PAGE>



         Company, or be waived by the holders of such indebtedness, in each case
         as may be  permitted  by such  evidence of  Indebtedness,  indenture or
         other  instrument,  the Event of  Default  hereunder  by reason of such
         default shall be deemed likewise to have been thereupon cured or waived
         ; provided,  further, that, for purposes of this Section 9(b), the term
         "Indebtedness"  shall in any event  include the  NationsBank  Revolving
         Credit Agreement,  irrespective of the aggregate  outstanding principal
         amount of loans outstanding thereunder; or

                  (c) Any  representation or warranty made herein by the Company
         or any officer of the Company or in any  certificate  furnished  to the
         Agent or any Bank pursuant to the provisions  hereof or thereof,  shall
         have been false or  misleading  as of the time made or furnished in any
         material respect; or

                  (d) The Company shall default in the performance of any of its
         obligations under Section 8.01(f),  8.02(a),  8.03 or 8.04,  hereof; or
         the  Company  shall  default  in the  performance  of any of its  other
         obligations   in  this   Agreement  and  such  default  shall  continue
         unremedied  for a period of 60 days after written notice (by registered
         or certified mail) of such default is given to the Company; or

                  (e) The Company or any Restricted  Subsidiary  shall (i) apply
         for or consent to the appointment of, or the taking of possession by, a
         receiver,  custodian,  trustee or li  quidator of itself or of all or a
         substantial  part of its property,  (ii) make a general  assignment for
         the benefit of its creditors, (iii) commence a voluntary case under any
         relevant  bankruptcy  code  or  similar  law (as  now or  hereafter  in
         effect),  (iv) file a petition  seeking to take  advantage of any other
         law relating to bankruptcy, insolvency, reorganization,  winding-up, or
         composition  or  readjustment  of debts,  (v) fail to con  trovert in a
         timely and appropriate manner, or acquiesce in writing to, any petition
         filed against it in an involuntary  case under any relevant  bankruptcy
         code or similar law (as now or hereafter  in effect),  or (vi) admit in
         writing its inability to pay its debts generally as they become due, or
         (vii) take any corporate action for the purpose of effecting any of the
         foregoing; or

                  (f) A  proceeding  or case  shall be  commenced,  without  the
         application or consent of the Company or any Restricted Subsidiary,  in
         any  court of  competent  jurisdiction,  seeking  (i) its  liquidation,
         reorganization,  dissolution  or  winding-up,  or  the  composition  or
         readjustment of its debts, (ii) the appointment of a trustee, receiver,
         custodian,  liquidator or the like of the Company or such Subsidiary or
         of all or any substantial  part of its assets,  or (iii) similar relief
         in respect of the Company or such Subsidiary  under any law relating to
         bankruptcy, insolvency,  reorganization,  winding-up, or composition or
         adjustment  of  debts,  and  such  proceeding  or case  shall  continue
         undismissed,  or an order, judgment or decree approving or ordering any
         of the foregoing shall be entered and continue  unstayed and in effect,
         for a period of 60 days; or an order for relief  against the Company or
         any  Subsidiary  shall be  entered  in an  involuntary  case  under any
         relevant  bankruptcy  code  or  similar  law (as  now or  hereafter  in
         effect); or




                                      -38-




<PAGE>



                  (g) A final  judgment or judgments for the payment of money in
         excess of $10,000,000 in the aggregate  shall be rendered by a court or
         courts  against the Company  and/or any  Restricted  Subsidiary and the
         same shall not be discharged (or bona fide  negotiations  in good faith
         shall  not  be in  progress  seeking  such  discharge),  or a  stay  of
         execution  thereof shall not be procured,  within 60 days from the date
         of entry thereof and the Company or the relevant  Subsidiary shall not,
         within  said  period of 60 days,  or such longer  period  during  which
         execution  of the same shall have been  stayed,  appeal  there from and
         cause the execution thereof to be stayed during such appeal; or

                  (h) The  Coca-Cola  Company  shall fail to directly  own, both
         beneficially  and of record  and free and clear of all  Mortgages,  and
         control  at  least  20% of the  Common  Stock of the  Company  and such
         failure  shall  continue  unremedied  for a period of 90 days after the
         date on which such failure occurred; or

                  (i) Any Trigger  Event shall  occur and shall  continue  for a
         period of 40 days after the occurrence thereof;

THEREUPON:  (1) in the case of an Event of Default other than one referred to in
clause (e), (f), or (i) of this Section 9, the Agent may, and upon  instructions
from Banks  holding 25% of the  aggregate  outstanding  principal  amount of the
Loans shall,  by written notice to the Company,  cancel the  Commitments  and/or
declare the principal amount then outstanding of and the accrued interest on the
Loans and the Notes and all other amounts  payable by the Company  hereunder and
under the Notes to be forthwith due and payable, whereupon such amounts shall be
immediately  due and  payable  without  presentment,  demand,  protest  or other
formalities of any kind (other than the notice  expressly  provided for above in
this subclause  (1)), all of which are hereby  expressly  waived by the Company;
and (2) in the case of an Event of Default  referred  to in clause (e) or (f) of
this  Section  9,  the  Commitments  shall  be  automatically  canceled  and the
principal amount then outstanding of, and the accrued interest on, the Loans and
all other  amounts  payable by the Company  hereunder  and under the Notes shall
become automatically  immediately due and payable without  presentment,  demand,
protest or other  formalities  of any kind,  all of which are  hereby  expressly
waived by the Company; and (3) in the case of an Event of Default referred to in
clause (i) of this  Section 9, on the date 80 days after  notice by the Agent to
the  Company of the  occurrence  of such Event of  Default,  whether or not such
Event  of  Default  shall  then  be  continuing,   the   Commitments   shall  be
automatically  cancelled  and the  principal  amount  then  outstanding  of, and
accrued  interest  on, the Loans and all other  amounts  payable by the  Company
hereunder and under the Notes shall become automatically due and payable without
presentment,  demand,  protest or other  formalities of any kind (other than the
notice  expressly  provided for above in this  subclause  (3)), all of which are
hereby expressly waived by the Company. In the event that the Agent gives notice
to the Company of the  occurrence  of an Event of Default  referred to in clause
(i) of this Section 9 and, during the 80-day period following the giving of such
notice,  another  Event of Default  shall occur under any of the clauses of this
Section 9, the Agent and the Banks shall have all remedies  available to them in
respect of such  subsequent  Event of Default under  subclause (1) or (2) of the
preceding  sentence,  under  applicable law or otherwise  without regard to such
80-day period.




                                      -39-




<PAGE>



                  At any time after such a declaration of acceleration  (but not
after an acceleration  pursuant to clause (2) or (3) of the preceding  sentence)
has been made and before a judgment  or decree for  payment of the money due has
been  obtained  by the Agent or any Bank,  the Banks,  by written  notice to the
Company  and the Agent,  may (but shall not be  obligated  to) rescind and annul
such declaration and its consequences if:

                           (1)      the Company has paid

                                    (A) all  overdue  interest  on all Loans and
                  Notes,

                                    (B) to  the  extent  that  payment  of  such
                  interest  is  lawful,  interest  upon  overdue  principal  and
                  interest  at the rate or  rates  prescribed  therefor  in this
                  Agreement, and

                                    (C) all sums paid or  advanced  by the Agent
                  hereunder   and   the   reasonable   compensation,   expenses,
                  disbursements  and  advances  of the  Agent,  its  agents  and
                  counsel;

         and

                           (2) all Events of Default, other than the non-payment
         of  principal  which  have  become due  solely by such  declaration  of
         acceleration,  have been cured or waived as provided  in Section  11.04
         hereof.

No such  rescission  shall  affect  any  subsequent  default or impair any right
consequent thereon.

                  Section 10.       The Agent.

                  10.01  Appointment,  Powers and  Immunities.  Each Bank hereby
irrevocably appoints and authorizes the Agent to act as its agent hereunder with
such powers as are  specifi  cally  delegated  to the Agent by the terms of this
Agreement, together with such other powers as are reasonably incidental thereto.
The Agent  (which  term as used in this  sentence  and in Section  10.05 and the
first  sentence  of  Section  10.06  hereof  shall  include   reference  to  its
affiliates; and its own and its affiliates' officers,  directors,  employees and
agents): (a) shall have no duties or responsibilities except those expressly set
forth in this Agreement,  and shall not by reason of this Agreement be a trustee
or other  fiduciary for any Bank;  (b) shall not be responsible to the Banks for
any  recitals,  statements,  representations  or  warranties  contained  in this
Agreement,  or in any certificate or other document  referred to or provided for
in,  or  received  by any of them  under,  this  Agreement,  or for  the  value,
validity,  effectiveness,  genuineness,  enforceability  or  sufficiency of this
Agreement,  any Note or any other document referred to or provided for herein or
therein or for any failure by the Company or any other  Person to perform any of
its obligations  hereunder or thereunder;  (c) shall not be required to initiate
or conduct any litigation or collection proceedings hereunder; and (d) shall not
be  responsible  for any action  taken or omitted to be taken by it hereunder or
under any other document or instrument  referred to or provided for herein or in
connection herewith, except for its own gross negligence or willful mis-


                                      -40-

<PAGE>


conduct.  The Agent may  employ  agents and  attorneys-in-fact  and shall not be
responsible   for  the   negligence   or   misconduct  of  any  such  agents  or
attorneys-in-fact selected by it in good faith. The Agent may deem and treat the
payee of any Note as the holder thereof for all purposes hereof unless and until
a written  notice of the  assignment  or transfer  thereof shall have been filed
with the Agent.

                  10.02  Reliance by Agent.  The Agent shall be entitled to rely
upon any certification,  notice or other communication (including any thereof by
telephone, telex, telegram, facsimile or cable) believed by it to be genuine and
correct and to have been signed or sent by or on behalf of the proper  Person or
Persons,   and  upon  advice  and  statements  of  legal  counsel,   independent
accountants  and other  experts  selected  by the Agent.  As to any  matters not
expressly provided for by this Agreement,  the Agent shall in all cases be fully
protected in acting, or in refraining from acting,  hereunder in accordance with
instructions signed by the Required Banks, and such instructions of the Required
Banks and any action taken or failure to act pursuant  thereto  shall be binding
on all of the Banks.

                  10.03  Defaults.  The  Agent  shall  not  be  deemed  to  have
knowledge of the occurrence of a Default (other than the nonpayment of principal
of or interest on the Loans) unless the Agent has received notice from a Bank or
the Company specifying such Default and stating that such notice is a "Notice of
Default".  In the event that the Agent  receives such a notice of the occurrence
of a Default, the Agent shall give prompt notice thereof to the Banks (and shall
give each Bank prompt notice of each such nonpayment).  The Agent shall (subject
to Section  10.07 hereof) take such action with respect to such Default as shall
be directed by the Required  Banks,  provided  that,  unless and until the Agent
shall have received such  directions,  the Agent may (but shall not be obligated
to) take such action,  or refrain from taking such action,  with respect to such
Default as it shall deem advisable in the best interest of the Banks.

                  10.04 Rights as a Bank. With respect to the Commitment,  Loans
and Notes held by it, LTCB (and any,  successor acting as Agent) in its capacity
as a Bank  hereunder  shall have the same  rights and powers  hereunder  as any,
other Bank and may exercise the same as though it (or its  affiliates)  were not
acting as the Agent,  and the term "Bank" or "Banks"  shall,  unless the context
otherwise indicates, include the Agent in its individual capacity. LTCB (and any
successor  acting as Agent) and its  affiliates  may (without  having to account
therefor to any Bank) accept deposits from,  lend money to and generally  engage
in any kind of banking, trust or other business with the Company (and any of its
affiliates) as if it (or its affiliate)  were not acting as the Agent,  and LTCB
and its affiliates may accept fees and other consideration from the Com pany for
services in  connection  with this  Agreement  or  otherwise  without  having to
account for the same to the Banks.

                  10.05 Indemnification.  The Banks agree to indemnify the Agent
(to the extent not reimbursed  under Section 11.03 hereof,  but without limiting
the obligations of the Company under said Section 11.03),  ratably in accordance
with the  aggregate  principal  amount of the Loans held by the Banks (or, if no
Loans are at the time  outstanding,  ratably in accordance with their respective
Commitments,  or, if no Loans or Commitments  are then  outstanding,  ratably in
accordance  with  the  principal  amount  of the  Loans  held  by  each  of them
immediately prior to the



                                      -41-




<PAGE>



payment  thereof in full),  for any and all  liabilities,  obligations,  losses,
damages, penalties,  actions, judgments, suits, costs, expenses or disbursements
of any kind and  nature  whatsoever  which may be  imposed  on,  incurred  by or
asserted  against  the  Agent  in any way  relating  to or  arising  out of this
Agreement or any other  documents  contemplated  by or referred to herein or the
transactions contemplated hereby (including,  without limitation,  the costs and
expenses  which the Company is obligated to pay under  Section  11.03 hereof) or
the  enforcement  of any of the  terms  hereof or of any such  other  documents,
provided  that no Bank  shall be liable for any of the  foregoing  to the extent
they arise from the gross  negligence  or willful  misconduct of the party to be
indemnified.

                  10.06  Non-Reliance on Agent and other Banks. Each Bank agrees
that it has,  independently and without reliance on the Agent or any other Bank,
and based on such documents and information as it has deemed  appropriate,  made
its own credit  analysis of the Company and its Affiliates and decision to enter
into this Agreement and that it will,  independently  and without  reliance upon
the Agent or any other Bank, and based on such  documents and  information as it
shall  deem  appropriate  at the time,  continue  to make its own  analysis  and
decisions in taking or not taking action under this  Agreement.  The Agent shall
not be required to keep itself  informed as to the  performance or observance by
the Company of this Agreement or any other document  referred to or provided for
herein  or to  inspect  the  properties  or books of the  Company  or any of its
Affiliates.  Except for notices,  reports and other  documents  and  information
expressly  required to be  furnished  to the Banks by the Agent  hereunder,  the
Agent  shall not have any duty or  responsibility  to provide  any Bank with any
credit or other  information  concerning  the  affairs,  financial  condition or
business  of the  Company  or any of its  Affiliates  which  may  come  into the
possession of the Agent or any of its affiliates.

                  10.07 Failure to Act. Except for action expressly  required of
the Agent hereunder,  the Agent shall in all cases be fully justified in failing
or refusing to act hereunder  unless it shall be indemnified to its satisfaction
by the Banks against any and all  liabilities and expenses which may be incurred
by it by reason of taking or continuing to take any such action.

                  10.08  Resignation  or  Removal  of  Agent.   Subject  to  the
appointment and acceptance of a successor Agent as provided below, the Agent may
resign at any time by giving notice thereof to the Banks and the Company and the
Agent may be removed at any time with or without  cause by the  Required  Banks.
Upon any such  resignation or removal,  the Required Banks shall have the right,
with the  consent  of the  Company  (which  consent  shall  not be  unreasonably
withheld),  to appoint a successor  Agent. If no successor Agent shall have been
so appointed  by the Required  Banks and shall have  accepted  such  appointment
within 30 days after the retiring Agent's giving of notice of resignation or the
Required Banks' removal of the retiring  Agent,  then the retiring Agent may, on
behalf of the Banks,  appoint a successor Agent, which shall be a bank which has
an office in New York, New York and which has a combined  capital and surplus of
at least $100,000,000. Upon the acceptance of any appointment as Agent hereunder
by a successor Agent, such successor Agent shall thereupon succeed to and become
vested with all the rights, powers, privileges and duties of the retiring Agent,
and the  retiring  Agent  shall be  discharged  from its duties and  obligations
hereunder. After any retiring Agent's



                                      -42-




<PAGE>



resignation  or removal  hereunder as Agent,  the  provisions of this Section 10
shall  continue  in effect for its  benefit in respect of any  actions  taken or
omitted to be taken by it while it was acting as the Agent.

                  10.09 Agent's Office. The Agent acts initially through the New
York office of LTCB Trust Company,  but may hereafter change the office at which
it performs  its  functions as Agent to any other office of itself or any of its
affiliates  (including,  without  limitation,  to any  office of LTCB) by giving
prompt subsequent notice to the Company and the Banks.

                  Section 11.       Miscellaneous.

                  11.01 Waiver.  No failure on the part of the Agent or any Bank
to exercise  and no delay in  exercising,  and no course of dealing with respect
to, any  right,  power or  privilege  under this  Agreement  or the Notes  shall
operate as a waiver  thereof,  nor shall any single or partial  exercise  of any
right,  power or privilege  under this Agreement or the Notes preclude any other
or  further  exercise  thereof  or the  exercise  of any other  right,  power or
privilege.  The remedies provided herein are cumulative and not exclusive of any
remedies provided by law.

                  11.02 Notices. All notices and other  communications  provided
for herein (including,  without limitation,  any modifications of, or waivers or
consents  under,  this  Agreement or the Notes) shall be given or made by telex,
telecopy,  telegraph, cable or in writing and telexed, telecopied,  telegraphed,
cabled,  mailed or  delivered  to the  intended  recipient  at the  "Address for
Notices"  specified below its name on the signature pages hereof;  or, as to any
party, at such other address as shall be designated by such party in a notice to
the other  parties.  Except as otherwise  provided in this  Agreement,  all such
communications shall be deemed to have been duly given when transmitted by telex
or  telecopier,  delivered  to the  telegraph  or  cable  office  or  personally
delivered or, in the case of a mailed notice,  upon receipt,  in each case given
or addressed as  aforesaid;  provided that any such  communication  which is not
received  during normal  business  hours of the recipient  shall be deemed to be
duly given at the opening of business on its next business day.

                  11.03 Expenses. Whether or not any Loan is made hereunder, the
Company  agrees,  promptly  upon request by the Agent or any Bank  therefor from
time to time,  to pay or reimburse  the Agent and each Bank for paying:  (a) all
reasonable  out-of-pocket  costs and expenses of the Agent  (including,  without
limitation,  the reasonable  fees and expenses of Christy & Viener,  special New
York counsel to the Agent and the Banks,  and of all other  outside  counsels to
the Agent and the Banks) in connection with (i) the  preparation,  execution and
delivery of this  Agreement and the Notes and the making of the Loans  hereunder
and the consummation of the transactions  contemplated  hereby and thereby,  and
any costs or expenses of the Agent in connection  with the  syndication  of this
Agreement (whether before or after the date of the initial borrowing  hereunder)
and (ii) any  amendment,  modification  or  waiver  of any of the  terms of this
Agreement or the Notes; (b) all reasonable  out-of-pocket  costs and expenses of
the Agent and each Bank (including,  without limitation, the reasonable fees and
expenses of all outside  counsels to the Agent or such Bank and all court costs)
in connection  with the enforcement of or exercise or preservation of any rights
of the Agent or such Bank under this



                                      -43




<PAGE>



Agreement or the Notes;  (c) all transfer,  stamp,  documentary or other similar
taxes, assessments or charges levied by any governmental or revenue authority in
any jurisdiction in respect of this Agreement or the Notes or any other document
referred  to herein;  (d) all normal  administrative  costs and  expenses of the
Agent incident to the  performance of its agency duties  hereunder;  and (e) all
reasonable fees and expenses of counsel to the Agent and the Banks in connection
with the syndication (whether by assignment or participation), after the date on
which the Loans are made, of its Commitment and Loans under this Agreement.  The
Company  hereby agrees to indemnify  the Agent and each Bank and its  respective
directors,  officers, employees, counsels and agents from, and hold each of them
harmless against, any and all losses,  liabilities,  claims, damages or expenses
incurred  by any of them  arising  out of or by reason of any  investigation  or
litigation or other  proceedings  (including  any  threatened  investigation  or
litigation or other  proceedings)  relating to any actual or proposed use by the
Company  or any of its  Affiliates  of the  proceeds  of the  Loans,  including,
without  limitation,  the  reasonable  fees and expenses of counsel  incurred in
connection with any such  investigation or litigation or other  proceedings (but
excluding any such losses,  liabilities,  claims,  damages or expenses  incurred
solely by reason of the gross negligence or willful  misconduct of the Person to
be indemnified).

                  11.04  Amendments.  Any  provision  of this  Agreement  may be
modified,  amended  or (unless  25% of the Banks  shall  theretofore  have given
notice  to the Agent of their  instructions  to cancel  the  Commitments  and/or
declare all  amounts  due  hereunder  immediately  due and  payable  pursuant to
Section 9 hereof) waived,  but only in writing signed by the Company,  the Agent
and the Required Banks; provided that any modification, amendment or waiver that
would (a) extend the date fixed for the payment of  principal  of or interest on
any of the Loans or any other amounts payable  hereunder or under the Notes, (b)
reduce any payment of  principal of or interest on any of the Loans or any other
amounts  payable  hereunder  or under the  Notes,  (c)  reduce the rate at which
interest is payable  hereunder  or under the Notes,  or (d) change this  Section
11.04 or the definition of "Required  Banks" in Section 1.01 hereof or otherwise
change the number of parties  hereto whose  approval or consent is necessary for
any  modification,  amendment  or  waiver  of any of the  terms of, or any other
action under,  this  Agreement or the Notes,  shall be in writing  signed by the
Company,  the  Agent  and all of the  Banks.  The Agent or any Bank may grant or
withhold its consent to any requested  modification,  amendment or waiver at its
sole discretion.

                  11.05 Successors and Assigns.  This Agreement shall be binding
upon and  inure to the  benefit  of the  parties  hereto  and  their  respective
successors and permitted assigns.

                  11.06    Assignments and Participations.

                  (a) The  Company  may not  assign  its  rights or  obligations
hereunder or under the Notes without the prior written  consent of the Agent and
all of the Banks.

                  (b)  Any  Bank  may  assign  to any  bank or  other  financial
institution  all or any portion of its  Commitment,  Loans or Notes  without the
consent of the Company or the Agent;  provided that any  assignment of less than
the full  Commitment,  Loans or Notes  held by a Bank  shall be in an  aggregate
principal amount of not less than $10,000,000. Prior and as a condition



                                       -44-




<PAGE>



precedent  to the  effectiveness  of any such  assignment,  the Bank that is the
assignor  of such  assignment  shall  pay to the  Agent  for its own  account  a
non-refundable  recordation  fee of $3,000.  Each  assignee  shall have,  to the
extent of such assignment  (unless otherwise  provided in such assignment),  the
obligations,  rights and benefits of a "Bank"  hereunder  holding the Commitment
and Loans (or portions thereof) assigned to it.

                  (c) Any Bank may sell to one or more other banks or  financial
institutions a  participation  in all or any part of its  Commitment,  Loans and
Notes.  Such Bank  shall  remain  responsible  for its  performance  under  this
Agreement,  shall  remain  the  holder of its Note for all  purposes  under this
Agreement,  and the Agent and the  Company  shall  continue  to deal  solely and
directly with such Bank, in connection  with such Bank's rights and  obligations
under this  Agreement.  No participant  shall be entitled to receive any greater
payment  pursuant  to Section  5.01 or 5.05 hereof  than the Bank  selling  such
participant's  participation would have been entitled to receive with respect to
the rights  subject to the  relevant  participation.  The  participant's  rights
against the Bank selling  such  participant's  participation  in respect of such
participation  shall be those set  forth in the  agreement  (the  "Participation
Agreement")  executed  by such  Bank in favor of such  participant.  In no event
shall a Bank grant a participation  that conveys to the participant the right to
vote under this  Agreement,  except  that a Bank may agree in the  Participation
Agreement that it will not, without the consent of the participant, agree to (i)
the  extension  of any date fixed for the payment of principal of or interest on
the Loan or other  amounts  payable  hereunder  or under the Notes  held by such
Bank,  (ii) the  reduction of any payment of principal  thereof or other amounts
payable  hereunder or under the Notes held by such Bank,  or (iii) the reduction
of the rate at which  interest  is payable  thereon to a level below the rate at
which the  participant  is entitled to receive  interest or fee (as the case may
be) in respect of such participation.

                  (d) Any  Bank  may  furnish  any  information  concerning  the
Company or any of its Subsidiaries or other Affiliates in the possession of such
Bank  (other  than,  without  the prior  written  consent  of the  Company,  any
information with respect to Piedmont Coca-Cola  Bottling  Partnership) from time
to time to assignees  and  participants  (including  prospective  assignees  and
participants).

                  (e)  In  addition  to  the  assignments   and   participations
permitted  under the foregoing  provisions of this Section  11.06,  any Bank may
assign or pledge all or any  portion  of its Loans and its Notes to any  Federal
Reserve Bank as  collateral  security  pursuant to  Regulation A of the Board of
Governors of the Federal Reserve System or any operating circular issued by such
Federal Reserve Bank.

                  11.07  Survival.  Without  limiting  the survival of any other
provisions of this Agreement or the Notes,  the obligations of the Company under
Sections 5.01,  5.04, 5.05 and 11.03 hereof and of the Banks under Section 10.05
hereof  shall  survive the  repayment  of the Loans and the  termination  of the
Commitments.




                                      -45-




<PAGE>



                  11.08 Captions. Captions and section headings appearing herein
are included  solely for convenience of reference and are not intended to affect
the interpretation of any provision of this Agreement.

                  11.09  Counterparts.  This  Agreement  may be  executed in any
number of counterparts, all of which taken together shall constitute one and the
same  instrument  and any of the parties  hereto may execute  this  Agreement by
signing any such counterpart.

                  11.10    GOVERNING LAW.  THIS AGREEMENT AND THE NOTES
SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE
LAWS OF THE STATE OF NEW YORK.


                  11.11  JURISDICTION  AND  SERVICE  OF  PROCESS.  (A) ANY SUIT,
         ACTION  OR  PROCEEDING   AGAINST  THE  COMPANY  WITH  RESPECT  TO  THIS
         AGREEMENT,  THE LOANS OR THE NOTES OR ANY JUDGMENT ENTERED BY ANY COURT
         IN RESPECT  THEREOF MAY BE BROUGHT IN THE SUPREME COURT OF THE STATE OF
         NEW YORK,  COUNTY OF NEW YORK, IN THE UNITED STATES  DISTRICT COURT FOR
         THE  SOUTHERN  DISTRICT OF NEW YORK,  OR IN ANY STATE OR FEDERAL  COURT
         SITTING IN NORTH CAROLINA (COLLECTIVELY,  THE "SUBJECT COURTS"), AS THE
         AGENT OR ANY BANK MAY  ELECT  IN ITS SOLE  DISCRETION  AND THE  COMPANY
         HEREBY IRREVOCABLY SUBMITS TO THE NON-EXCLUSIVE JURISDICTION OF EACH OF
         THE SUBJECT COURTS FOR THE PURPOSE OF ANY SUCH SUIT, ACTION, PROCEEDING
         OR  JUDGMENT.  THE COMPANY  HEREBY  AGREES  THAT  SERVICE OF ALL WRITS,
         PROCESS AND SUMMONSES IN ANY SUCH SUIT, ACTION OR PROCEEDING BROUGHT IN
         THE STATE OF NEW YORK MAY BE MADE UPON CT CORPORATION  SYSTEM (THE "NEW
         YORK PROCESS AGENT"), CURRENTLY LOCATED AT 1633 BROADWAY, NEW YORK, NEW
         YORK  10019.  THE  COMPANY  HEREBY  IRREVOCABLY  APPOINTS  THE NEW YORK
         PROCESS AGENT AS ITS AGENT TO ACCEPT SERVICE OF ANY AND ALL SUCH WRITS,
         PROCESS OR SUMMONSES, AND AGREES THAT THE FAILURE OF SUCH PROCESS AGENT
         TO GIVE NOTICE OF ANY SUCH  SERVICE TO THE COMPANY  SHALL NOT IMPAIR OR
         AFFECT THE VALIDITY OF SUCH SERVICE OR OF ANY JUDGMENT  BASED  THEREON.
         THE  COMPANY  HEREBY  FURTHER  IRREVOCABLY  CONSENTS  TO THE SERVICE OF
         PROCESS IN ANY SUIT,  ACTION OR PROCEEDING IN ANY OF THE SUBJECT COURTS
         BY THE  MAILING  THEREOF  BY THE  AGENT  OR ANY BANK BY  REGISTERED  OR
         CERTIFIED MAIL,  POSTAGE PREPAID,  TO THE COMPANY ADDRESSED AS PROVIDED
         IN SECTION 11.02 HEREOF.  NOTHING  HEREIN SHALL IN ANY WAY BE DEEMED TO
         LIMIT THE ABILITY OF THE AGENT OR ANY BANK TO SERVE ANY WRITS,  PROCESS
         OR SUMMONSES IN ANY OTHER MANNER PERMITTED BY APPLICABLE



                                      -46-




<PAGE>



         LAW OR TO BRING PROCEEDINGS  AGAINST THE COMPANY IN ANY COMPETENT COURT
         OF ANY OTHER JURISDICTION OR JURISDICTIONS,  AND IN SUCH MANNER, AS MAY
         BE PERMITTED BY APPLICABLE LAW.

                           (B) THE COMPANY  HEREBY  IRREVOCABLY  WAIVES,  TO THE
         FULLEST EXTENT PERMITTED BY LAW, ANY RIGHT IT MAY NOW OR HEREAFTER HAVE
         TO TRIAL BY JURY IN, AND ANY  OBJECTION  WHICH IT NOW OR HEREAFTER  MAY
         HAVE TO THE LAYING OF VENUE OF, ANY SUIT, ACTION OR PROCEEDING  ARISING
         OUT OF THIS AGREEMENT OR ANY NOTE BROUGHT IN ANY OF THE SUBJECT COURTS,
         AND HEREBY FURTHER  IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED
         BY LAW, ANY CLAIM THAT ANY SUCH SUIT,  ACTION OR PROCEEDING  BROUGHT IN
         ANY OF THE SUBJECT COURTS HAS BEEN BROUGHT IN AN INCONVENIENT FORUM.

                  11.12  Severability.  Any  provision of this  Agreement or the
Notes that is prohibited or unenforceable in any jurisdiction  shall, as to such
jurisdiction,   be   ineffective   to  the   extent  of  such   prohibition   or
unenforceability without invalidating the remaining provisions hereof or thereof
or  affecting  the  validity or  enforceability  of such  provision in any other
jurisdiction.

                  11.13 Waiver of Stay or Extension  Law. The Company  covenants
(to the extent  that it may  lawfully do so) that it will not at any time insist
upon,  or  plead,  or in any  manner  whatsoever  claim or take the  benefit  or
advantage  of, any stay or extension  law wherever  enacted,  now or at any time
hereafter in force,  which may affect the  covenants or the perfor mance of this
Agreement  or the Notes;  and the Company (to the extent that it may lawfully do
so)  hereby  expressly  waives  all  benefit  or  advantage  of any such law and
covenants  that it will not hinder,  delay or impede the  execution of any power
herein granted to the Agent or any Bank,



                                      -47-




<PAGE>



but will suffer and permit the  execution  of every such power as though no such
law had been enacted.

                  The  parties  hereto have  caused  this  Agreement  to be duly
executed as of the day and year first above written.

                                     COCA-COLA BOTTLING CO. CONSOLIDATED


                                     By
                                        Title:

                                     Address for Notices:

                                     1900 Rexford Road
                                     Charlotte, North Carolina 28211

                                     Telecopier No.: (704) 551-4451

                                     Telephone No.:  (704) 551-4565

                                     Attention:  Ms. Brenda B. Jackson

                                     with a copy to:

                                     Witt, Gaither & Whitaker
                                     1100 American National Bank Building
                                     Chattanooga, Tennessee 37402-2606
                                     Attention:  Geoffrey G. Young, Esq.






                                      -48-




<PAGE>



                                     LTCB TRUST COMPANY, as Agent


                                     By
                                       Title:

                                     Address for Notices:

                                         165 Broadway
                                         New York, New York  10006

                                     Telex No.:  425722 LTCB UI

                                     Telecopier No.: (212) 608-3081

                                     Telephone No.: (212) 355-4854

                                     Attention:  Winston Brown

                                     with a copy to:

                                     The Long-Term Credit Bank of Japan, Ltd.
                                     245 Peachtree Center Avenue, N.E.
                                     Suite 2801
                                     Atlanta, Georgia 30303

                                     Telecopier No.: (404) 658-9751

                                     Telephone No.:  (404) 659-7210

                                     Attention: Mr. Philip Marsden






                                      -49-




<PAGE>



$ 40,000,000.00                      LTCB TRUST COMPANY, as lender


                                     By
                                        Title:

                                     Lending Office:

                                     165 Broadway
                                     New York, New York 10006

                                     Address for Notices:

                                     165 Broadway   
                                     New York, New York 10006

                                     Telex No.:  425722 LTCB UI

                                     Telecopier No.: (212) 608-3081

                                     Telephone No.:  (212) 335-4854

                                     Attention:  Winston Brown


                                     with a copy to:

                                     The Long-Term Credit Bank of Japan, Ltd.
                                     245 Peachtree Center Avenue, N.E.
                                     Suite 2801
                                     Atlanta, Georgia 30303

                                     Telecopier No.: (404) 658-9751

                                     Telephone No.:  (404) 659-7210

                                     Attention:  Mr. Philip Marsden





                                      -50-




<PAGE>



$ 33,000,000.00                      SUNTRUST BANK, as lender



                                     By
                                       Title:


                                     By
                                        Title:

                                     Lending Office:

                                     25 Park Place
                                     24th Floor
                                     Atlanta, Georgia 30303

                                     Address for Notices:

                                     P.O. Box 4418
                                     Mail Code 120
                                     Atlanta, Georgia 30302

                                     Telex No.:  544210 TRUSCO INT ATL

                                     Telecopier No.:  (404) 827-6270

                                     Telephone No.:  (404) 230-5162

                                     Attention:   Mr. Raymond King
                                                  Vice President



                                      -51-




<PAGE>



$ 18,000,000.00                      THE SAKURA BANK, LIMITED, as lender



                                     By
                                     Title:

                                     Lending Office:

                                     245 Peachtree Center Avenue, N.E.
                                     Suite 2703
                                     Atlanta, GA 30303

                                      Address for Notices:

                                      245 Peachtree Center Avenue, N.E.
                                      Suite 2703
                                      Atlanta, GA 30303


                                       Telecopier No.:  (404) 521-1133

                                       Telephone No.:  (404) 521-3111

                                       Attention:  Mr. J. Hutchins Corbett
                                                    Assistant Vice President




                                      -52-




<PAGE>



$ 15,000,000.00                      COMMERZBANK AG, as lender



                                     By
                                       Title:



                                     By
                                       Title:

                                     Lending Office:

                                     1230 Peachtree Street, N.E.
                                     Suite 3500
                                     Atlanta, Georgia 30309

                                     Address for Notices:

                                     1230 Peachtree Street, N.E.
                                     Suite 3500
                                     Atlanta, Georgia 30309


                                     Telecopier No.: (404) 888 6539

                                     Telephone No.: (404) 888 6517

                                     Attention:   Mr. Eric Kagerer




                                      -53-




<PAGE>



$ 14,000,000.00                      DG BANK, as lender



                                     By
                                        Title:



                                     By
                                         Title:


                                     Lending Office:

                                     DG Bank Building
                                     609 Fifth Avenue
                                     New York, New York 10017-1021

                                     Address for Notices:

                                     DG Bank Building
                                     609 Fifth Avenue
                                     New York, New York 10017-1021


                                     Telecopier No.: (212) 745-1556

                                     Telephone No.: (404) 745-1564

                                     Attention:   Mr. Trevor Brookes
                                                  Assistant Vice President






                                      -54-




<PAGE>





$ 10,000,000.00                    THE CHUO TRUST & BANKING CO., LTD., as lender



                                   By
                                     Title:

                                   Lending Office:

                                   2 World Trade Center
                                   Suite 8322
                                   New York, New York 10048


                                    Address for Notices:

                                    2 World Trade Center
                                    Suite 8322
                                    New York, New York 10048


                                   Telecopier No.: (212) 466-1140

                                   Telephone No.:  (212) 938-2715

                                   Attention:   Mr. Eric Seely
                                                Vice President






                                      -55-




<PAGE>



$ 10,000,000.00                      CREDIT LYONNAIS, as lender



                                     By
                                        Title:

                                     Lending Office:

                                     One Peachtree Center
                                     Suite 4400
                                     303 Peachtree Street, N.E.
                                     Atlanta, GA 30308

                                     Address for Notices:

                                     One Peachtree Center
                                     Suite 4400
                                     303 Peachtree Street, N.E.
                                     Atlanta, GA 30308


                                     Telecopier No.: (404) 584-5249

                                     Telephone No.: (404) 524-3700

                                     Attention:   Mr. David Edge
                                                  Vice President



                                      -55-




<PAGE>



$ 10,000,000.00                      SOCIETE GENERALE, as lender



                                     By
                                       Title:

                                     Lending Office:

                                     4800 Trammell Crow Center
                                     2001 Ross Avenue
                                     Dallas, Texas 75201

                                     Address for Notices:


                                     4800 Trammell Crow Center
                                     2001 Ross Avenue
                                     Dallas, Texas 75201


                                     Telecopier No.:  (214) 979-1104

                                     Telephone No.:  (214) 979-2777

                                     Attention:  Mr. Ralph Saheb





                                      -57-




<PAGE>



$ 10,000,000.00                      THE CHIBA BANK, LTD., as lender



                                     By
                                        Title:

                                     Lending Office:

                                     1133 Avenue of the Americas
                                     15th Floor
                                     New York, New York 10036


                                     Address for Notices:

                                     1133 Avenue of the Americas
                                     15th Floor
                                     New York, New York 10036


                                     Telecopier No.: (212) 354-8575

                                     Telephone No.: (212) 354-8390

                                     Attention:   Mr. Carmen Augustino
                                                  Vice President



                                      -58-




<PAGE>



$ 10,000,000.00                      THE INDUSTRIAL BANK OF JAPAN, LIMITED,
                                     ATLANTA AGENCY, as lender



                                     By
                                        Title:

                                     Lending Office:

                                     One Ninety One Peachtree Tower
                                     Suite 3600
                                     191 Peachtree Street, N.E.
                                     Atlanta, Georgia 30303-1757


                                     Address for Notices:

                                     One Ninety One Peachtree Tower
                                     Suite 3600
                                     191 Peachtree Street, N.E.
                                     Atlanta, Georgia 30303-1757

                                     Telecopier No.: (404) 577-6818

                                     Telephone No.: (404) 524-8770

                                     Attention:   Business Operations Department




                                      -59-



<PAGE>



                                                                      EXHIBIT A
                                 PROMISSORY NOTE


$_____________                                                ____________, 1995
                                                              New York, New York


                  FOR VALUE RECEIVED,  Coca-Cola  Bottling Co.  Consolidated,  a
Delaware  corporation  (the  "Company"),  hereby promises to pay to the order of
[Name of Bank] (the  "Bank"),  for  account  of its  Applicable  Lending  Office
provided for in the Loan Agreement  referred to below,  at account no. 04 203606
of LTCB Trust Company, as agent for the Bank (in such capacity,  the "Agent") at
Bankers Trust Company, New York, New York, ABA No. 021001033,  ref.:  "Coca-Cola
Bottling Co.  Consolidated"  (or at such other account or at such other place in
New York  City as the Agent  may  notify  the  Company  from time to time),  the
principal sum of _____________  Dollars, in lawful money of the United States of
America and in immediately  available funds,  without  set-off,  counterclaim or
deduction  of any kind,  in two equal,  consecutive  installments,  the first of
which  shall be in the  amount of  _____________  ($_________)  (or such  lesser
amount as shall equal the full  remaining  principal  amount of the Loans of the
Bank outstanding  under the Loan Agreement) and shall be payable on ___________,
2002 (or if such day is not a Business Day, as defined in the Loan Agreement, on
the next succeeding Business Day, unless such next succeeding Business Day falls
in a different  calendar month, in which case the next preceding  Business Day),
and  the   second  of  which   shall  be  in  the   amount  of   _______________
($_________)(or  such other amounts as shall equal the full remaining  principal
amount of the Loans of the Bank outstanding  under the Loan Agreement) and shall
be payable on _________,  2003 (or if such day is not a Business Day, as defined
in the Loan  Agreement,  on the next  succeeding  Business Day, unless such next
succeeding  Business Day falls in a different  calendar month, in which case the
next preceding Business Day), and to pay interest on the unpaid principal amount
of this Note, at such office,  in like money,  manner and funds,  for the period
commencing  on the date of this Note until  this Note shall be paid in full,  at
the rates per annum and on the dates provided in the Loan Agreement.

                  The duration of each  Interest  Period for the Loan  evidenced
hereby  and the  amount of each  payment  or  prepayment  made on account of the
principal  thereof shall be recorded by the Bank on its books and,  prior to any
transfer of this Note,  endorsed by the Bank on the schedule  attached hereto or
any continuation thereof; provided that no failure by the Bank to make, or delay
in making,  such  recording or endorsement  shall affect the  obligations of the
Company under this Note.

                  This  Note  is one  of  the  Notes  referred  to in  the  Loan
Agreement  dated as of November  __, 1995 (as amended and in effect from time to
time,  the  "Loan  Agreement")  among  the  Company,  the  banks  named  therein
(including the Bank), and LTCB Trust Company,  as Agent,  providing for Loans to
the Company in Dollars, and evidences a Loan made by the Bank thereunder. Except
as otherwise expressly defined in this Note, capitalized terms used in this Note
have the respective meanings assigned to them in the Loan Agreement.




                                       -1-




<PAGE>



                  The  Loan  Agreement  provides  for  the  acceleration  of the
maturity of this Note upon the occurrence of certain events and for  prepayments
of the Loans upon the terms and conditions specified therein.

                  The  Company  agrees  to pay all costs of  collection  in case
default is made in any payment under this Note.

                  The Company hereby waives diligence,  presentment, protest and
all notices and demands whatsoever in respect of this Note.

                  THIS NOTE SHALL BE GOVERNED  BY AND  CONSTRUED  IN  ACCORDANCE
WITH THE LAWS OF THE STATE OF NEW YORK.

                                            COCA-COLA BOTTLING CO.
                                              CONSOLIDATED


                                            By
                                                 Title:




                                       -2-




<PAGE>



                                      LOAN



         Amount             Unpaid
         Paid or           Interest         Principal                  Notation
         Prepaid            Period           Amount                    Made By



                                       -3-




<PAGE>



                                                                      EXHIBIT B


                   [Form of Opinion of Counsel to the Company]



                                                     _____________, 19__







To the Agent and Banks
         parties to the Loan
         Agreement referred
         to below

Gentlemen:

                  We  have   acted  as  counsel  to   Coca-Cola   Bottling   Co.
Consolidated,  a Delaware  corporation (the  "Company"),  in connection with the
Loan Agreement dated as of November ___, 1995 (the "Loan  Agreement")  among the
Company,  the banks named  therein (the "Banks") and LTCB Trust Company as agent
for the Banks (in such  capacity,  the  "Agent"),  which  provides,  among other
things, for loans to be made to the Company in the aggregate principal amount of
up to  $170,000,000.  Capitalized  terms used herein and not defined herein have
the meanings assigned to them by or pursuant to the terms of the Loan Agreement.

                  In  rendering  the  opinion  hereinafter  set  forth,  we have
examined  executed  copies  of the  Loan  Agreement  and the  Notes  and we have
examined and relied upon  originals or photo static or certified  copies of such
corporate  records,  certificates  of officers of the Company,  certificates  or
telexes  of  public  officials,   and  such  other  agreements,   documents  and
instruments  as we have  deemed  relevant  and  necessary  as the  basis for the
opinions  hereinafter  expressed.  In  such  examination,  we have  assumed  the
genuineness  of all signatures of all parties (other than those on behalf of the
Company  to the extent we have  witnessed  them),  the  conformity  to  original
documents of all copies  submitted to us as certified,  conformed or photostatic
copies and the legal  competence of each individual  (other than officers of the
Company)  executing  any  document.  As to any  opinion  below  relating  to the
existence,   qualification   or  good  standing  of  any   corporation   in  any
jurisdiction,  our  opinion  relies  entirely  upon  and  is  limited  by  those
certificates  of  public  or  governmental   officials  obtained  in  connection
therewith and delivered to you and assumes that such  certificates were accurate
and properly given.

                  We have relied, in whole or in part, upon  representations  of
the management of the Company and have assumed, without independent inquiry, the
completeness  and  accuracy of those  representations  as to all matters of fact
(including  factual  conclusions  and   characterizations  and  descriptions  of
purpose, intention or other state of mind) regarding the Company relevant to:



                                       -1-




<PAGE>



the  opinion as to breach,  default or  creation of any  Mortgage  expressed  in
paragraph 2; the opinion as to the execution and delivery of the Loan  Agreement
and the Notes (only insofar as we have not witnessed the same, and not as to the
capacity  of the  signing  officers)  expressed  in  paragraph  3;  the  opinion
expressed in paragraph  4, other than as to  proceedings  of which we are aware;
and the facts supporting the legal conclusions in paragraphs 6 and 7.

                  The  opinions  herein are limited to the  federal  laws of the
United  States,  the laws of the States of Tennessee and North  Carolina and the
corporate laws of the State of Delaware, and without limiting the foregoing,  no
opinion is expressed  herein with respect to the laws of any other  jurisdiction
or with  respect to the effect of any such laws on the matters  with  respect to
which opinions are given herein.  We are opining solely on those items expressly
stated herein and no opinion  should  otherwise be implied from the text hereof.
Except as otherwise  expressly  provided  herein,  we are relying  solely on the
written documents  effectuating the transaction and are neither  considering nor
expressing an opinion regarding the effects, if any, of any parol evidence, oral
or written, that a court might consider.  When the opinions expressed herein are
subject  to a  knowledge  standard,  this  means  the  actual  knowledge  of our
attorneys.

                  Each opinion set forth below relating to the enforceability of
any  agreement  or  instrument  against the Company is subject to the  following
general qualifications:

                  (i) as to any instrument  delivered by the Company,  we assume
         that the Company has received the agreed upon consideration therefor;

                  (ii) as to any  agreement to which the Company is a party,  we
         assume that such agreement has been duly executed by and is the binding
         obligation of each other party thereto;

                  (iii) the validity,  binding nature or  enforceability  of any
         obligation  of the  Company may be limited by  bankruptcy,  insolvency,
         reorganization,  moratorium,  marshalling  or other laws  affecting the
         enforcement generally of creditors' rights and remedies (including such
         as may deny  giving  effect  to  waivers  of  debtors'  or  guarantors'
         rights);

                  (iv) the validity,  binding  nature or  enforceability  of any
         obligation or term of the Loan Agreement or the Notes may be subject to
         general principles of equity, whether at law or in equity; and

                  (v)  the  acceptance  by  the  North  Carolina  courts  of the
         jurisdiction  of the  courts of New York and the waiver of the right to
         jury trial,  and the  necessity of the Agent or the Banks to qualify to
         do business in North Carolina in order to enforce the Loan Agreement or
         the Notes may be subject to the  discretion  of the court  before which
         any proceeding raising such issues may be brought.

                  Based upon the foregoing, we are of the opinion that:

                  1. The Company is a  corporation  duly  incorporated,  validly
existing and in good standing  under the laws of the State of Delaware,  is duly
qualified to transact business in the States of Delaware,  Tennessee,  Virginia,
North Carolina and South Carolina and has the



                                       -2-


<PAGE>



necessary  corporate  power to make and perform the Loan Agreement and the Notes
and to borrow under the Loan Agreement.

                  2. The  making  and  performance  by the  Company  of the Loan
Agreement  and the Notes,  the  borrowing of the full amount of the  Commitments
under  the  Loan  Agreement  and  the  consummation  of the  other  transactions
contemplated by each of the foregoing have been duly authorized by all necessary
corporate  action  (including,  without  limitation,  any necessary  shareholder
action);  do not and  will not  violate  any  provision  of its  certificate  of
incorporation  or bylaws;  do not violate  any  provision  of law or  regulation
applicable  to the Company or any of its assets,  revenues or other  properties;
and do not and will not  result in the  breach  of, or  constitute  a default or
require any consent under, or result in the creation of any Mortgage upon any of
the  assets,  revenues  or  other  properties  of  the  Company  or  any  of its
Subsidiaries  pursuant to, any indenture,  loan or credit  agreement,  guaranty,
mortgage,  security  agreement,  bond,  note or other agreement or instrument to
which the  Company or any  Subsidiary  is a party or by which the Company or any
Subsidiary or its respective  assets,  revenues or other properties may be bound
where the  occurrence of which either  individually  or in the  aggregate  could
reasonably  be  expected  to have a  material  adverse  effect on the  business,
operations, properties, assets or financial condition of the Company.

                  3.  Each of the Loan  Agreement  and the  Notes  has been duly
executed  and  delivered  by the Company  and, if North  Carolina law were to be
applied to the Loan  Agreement and the Notes  notwithstanding  the choice of New
York law to apply thereto,  constitutes the legal,  valid and binding obligation
of the Company enforceable in accordance with its respective terms.

                  4. Except as  disclosed  in Schedule 2 to the Loan  Agreement,
there are no legal or arbitral proceedings,  and no proceedings by or before any
governmental or regulatory  authority or agency,  pending or (to the best of our
knowledge) threatened against or affecting the Company or any Subsidiary, or any
properties or rights of the Company or any Subsidiary, which could reasonably be
expected  to have a material  adverse  effect on the  ability of the  Company to
perform its obligations under the Loan Agreement or the Notes.

                  5. No authorizations,  consents,  approvals or licenses of, or
filings or  registrations  with,  any  governmental  or regulatory  authority or
agency are required in connection with the execution, delivery or performance by
the Company of the Loan Agreement or the Notes.

                  6. Neither the Company nor any of its  Subsidiaries is, nor is
any of them "controlled  by", an "investment  company" within the meaning of the
Investment Company Act of 1940, as amended.

                  7.  Neither  the  Company  nor  any of its  Subsidiaries  is a
"holding  company",  nor is any of them a  "subsidiary  company"  of a  "holding
company", within the meaning of the



                                       -3-




<PAGE>



Public  Utility  Holding  Company Act of 1935, as amended,  nor is any of them a
public utility under any North Carolina law.

                  8. In accordance  with current  interpretations  of applicable
North Carolina law and assuming that the Agent and each Bank only have executed,
delivered and performed under the Loan Agreement and the Notes and have taken no
other actions pursuant to the  transactions  herein discussed or otherwise which
would require them to qualify to do business in the State of North Carolina,  in
order for the Agent or any Bank to enforce its rights  under the Loan  Agreement
and the Notes in the North Carolina courts, it is not necessary for the Agent or
any Bank to qualify to do business, as a foreign bank or otherwise, in the State
of North Carolina,  nor will any of them be deemed to be doing business in North
Carolina solely by reason of the execution, delivery or performance by any party
of the Loan Agreement or the Notes.

                  9. In accordance  with current  interpretations  of applicable
North  Carolina law, the choice of New York law to govern the Loan Agreement and
the Notes is a valid  choice of law and should be given  effect by the courts of
North Carolina.

                  We point out the  enforceability  of the indemnity  provisions
contained in the Loan Agreement may be limited by applicable  securities laws or
public policy.

                  The  opinion  set forth above is solely for the benefit of the
Agent  and the  Banks  and that of their  respective  counsels,  successors  and
assigns,  may not be quoted,  circulated or  published,  in whole or in part, or
furnished to or relied upon in any manner by any other Person  without our prior
written authorization.  Furthermore, this opinion is given to you as of the date
hereof and we assume no  obligation  to advise you of changes that may hereafter
be brought to our attention.

                                                     Very truly yours,




                                       -4-

</TABLE>

<PAGE>



                              AMENDED AND RESTATED
                                CREDIT AGREEMENT



                          Dated as of December 21, 1995


                                      among


                      COCA-COLA BOTTLING CO. CONSOLIDATED,



                  THE BANKS NAMED ON THE SIGNATURE PAGES HERETO



                                       and



                               NATIONSBANK, N.A.,
                     as Administrative and Syndication Agent


                                       and


             BANK OF AMERICA NATIONAL TRUST AND SAVINGS ASSOCIATION,
                             as Documentation Agent




<PAGE>



                      AMENDED AND RESTATED CREDIT AGREEMENT

                       COCA-COLA BOTTLING CO. CONSOLIDATED

                                Table of Contents
<TABLE>
<CAPTION>

                                                                                                               Page

<S>         <C>                                                                                                <C>
SECTION 1.      DEFINITIONS....................................................................................  3
         1.01.  Certain Definitions.............................................................................  3
         1.02.  Construction.................................................................................... 14
         1.03.  Accounting Principles........................................................................... 15

SECTION 2.      THE LOANS....................................................................................... 17
         2.01.  Revolving Loans................................................................................. 17
         2.02.  Competitive Bid Loans........................................................................... 17
         2.03.  Available Amounts of Loans...................................................................... 23
         2.04.  Borrowing, Repayment and Reborrowing of
                Revolving Loans; Pro Rata Sharing of
                Revolving Loans................................................................................. 23
         2.05.  The Notes....................................................................................... 24
         2.06.  Making of Revolving Loans; Standard Notice...................................................... 25
         2.07.  Facility Fees; Termination or Reduction of
                Commitments..................................................................................... 26
         2.08.  Agent's Fees.................................................................................... 27
         2.09.  Interest Rates; Maturity Periods Etc. for
                Revolving Loans................................................................................. 27
         2.10.  Prepayments..................................................................................... 31
         2.11.  Interest Payment Dates.......................................................................... 32
         2.12.  Pro Rata Treatment and Payments................................................................. 32
         2.13.  Additional Compensation in Certain
                Circumstances................................................................................... 33
         2.14.  Regulation D Costs.............................................................................. 35
         2.15.  Funding by Branch, Subsidiary or Affiliate...................................................... 35
         2.16.  Extension of Expiration Dates................................................................... 36

SECTION 3.  REPRESENTATIONS AND WARRANTIES...................................................................... 37
         3.01.  Financial Condition............................................................................. 37
         3.02.  No Adverse Change............................................................................... 37
         3.03.  Corporate Existence; Compliance with Law........................................................ 37
         3.04.  Corporate Power; Authorization; Enforceable
                Obligations..................................................................................... 38
         3.05.  No Legal Bar.................................................................................... 38
         3.06.  No Material Litigation.......................................................................... 38
         3.07.  No Default...................................................................................... 38
         3.08.  Taxes  ......................................................................................... 39
         3.09.  Subsidiaries.................................................................................... 39
         3.10.  Material Agreements............................................................................. 39
         3.11.  Indebtedness and Contingent Obligations......................................................... 39
         3.12.  Pension-Related Matters......................................................................... 39
         3.13.  Federal Regulations............................................................................. 40
         3.14.  Investment Company Act.......................................................................... 40
         3.15.  Pari Passu Status............................................................................... 40

                                        i

<PAGE>




SECTION 4.      CONDITIONS OF EFFECTIVENESS..................................................................... 41
         4.01.  Initial Set of Loans. .......................................................................... 41
         4.02.  Subsequent Loans.  ............................................................................. 42

SECTION 5.      AFFIRMATIVE COVENANTS........................................................................... 44
         5.01.  Financial Statements............................................................................ 44
         5.02.  Certificates; Other Information................................................................. 44
         5.03.  Visitation...................................................................................... 45
         5.04.  Preservation of Existence and Franchises........................................................ 45
         5.05.  Insurance....................................................................................... 45
         5.06.  Maintenance of Properties....................................................................... 45
         5.07.  Payment of Taxes and Other Potential
                Charges and Priority Claims; Payment of
                Other Current Liabilities....................................................................... 46
         5.08.  Continuation of Business........................................................................ 46
         5.09.  Use of Loan Proceeds............................................................................ 46
         5.10.  Notice of Pension-Related Events................................................................ 47
         5.11.  Notices of Events of Default, Levies Etc........................................................ 47

SECTION 6.      NEGATIVE COVENANTS.............................................................................. 49
         6.01.  Financial Maintenance Covenants................................................................. 49
         6.02.  Liens  ......................................................................................... 49
         6.03.  Guarantees...................................................................................... 50
         6.04.  Investments..................................................................................... 50
         6.05.  Dispositions of Assets.......................................................................... 51
         6.06.  Material Agreements............................................................................. 52
         6.07.  Compliance with Federal Reserve Regulations..................................................... 53
         6.08.  Merger ......................................................................................... 53
         6.09.  Fiscal Periods.................................................................................. 53
         6.10.  Indebtedness of Subsidiaries.................................................................... 54

SECTION 7.      DEFAULTS........................................................................................ 55
         7.01.  Events of Default............................................................................... 55
         7.02.  Rights of Set-Off............................................................................... 57

SECTION 8.      THE AGENT....................................................................................... 59
         8.01.  Appointment..................................................................................... 59
         8.02.  Delegation of Duties............................................................................ 59
         8.03.  Nature of Duties; Independent Credit
                Investigation................................................................................... 59
         8.04.  Actions in Discretion of Agent; Instructions
                from Required Banks............................................................................. 59
         8.05.  Exculpatory Provisions.......................................................................... 60
         8.06.  Reimbursement and Indemnification............................................................... 60
         8.07.  Reliance by Agent............................................................................... 60
         8.08.  NationsBank, N.A. in its Individual Capacity.................................................... 61
         8.09.  Holders of Notes................................................................................ 61
         8.10.  Successor Agent................................................................................. 61

SECTION 9.      MISCELLANEOUS................................................................................... 62
         9.01.  Equalization of Banks........................................................................... 62
         9.02.  No Implied Waiver; Cumulative Remedies;
                Writing Required; Attorney's Fees in

                                                        ii

<PAGE>


                Certain Circumstances........................................................................... 62
         9.03.  Taxes  ......................................................................................... 62
         9.04.  Modifications, Amendments or Waivers............................................................ 63
         9.05.  Notices......................................................................................... 63
         9.06.  Reimbursement for Certain Expenses.............................................................. 64
         9.07.  Severability.................................................................................... 64
         9.08.  Consent to Jurisdiction; Waiver of Jury Trial................................................... 64
         9.09.  Governing Law................................................................................... 65
         9.10.  Prior Understandings............................................................................ 65
         9.11.  Survival........................................................................................ 65
         9.12.  Binding Effect.  ............................................................................... 65
         9.13.  Assignments and Participations.................................................................. 65
         9.14.  Headings; Table of Contents..................................................................... 67
         9.15.  Counterparts.................................................................................... 68

EXHIBIT A              Applicable Commitment Percentage
EXHIBIT B              Form of Assignment and Acceptance
EXHIBIT C              Form of Note for Revolving Loans
EXHIBIT D              Form of Note for Competitive Bid Loans
EXHIBIT E              Form of Competitive Bid Quote Request
EXHIBIT F              Form of Competitive Bid Quote
EXHIBIT G              Opinion of Counsel
EXHIBIT H              Margin Certificate

SCHEDULE 1             Certain Material Litigation
SCHEDULE 2             Subsidiaries
SCHEDULE 3             Material Agreements
SCHEDULE 4             Material Indebtedness and Contingent Liabilities
SCHEDULE 5             Material Liens
SCHEDULE 6             Existing Subsidiaries Guaranties
</TABLE>


                                       iii

<PAGE>



                              AMENDED AND RESTATED
                                CREDIT AGREEMENT


         THIS AMENDED AND RESTATED  CREDIT  AGREEMENT,  dated as of December 21,
1995, by and among COCA-COLA BOTTLING CO.  CONSOLIDATED,  a Delaware corporation
(hereinafter  called the  "Company"),  the banks  named on the  signature  pages
hereto and each other bank which may hereafter execute and deliver an instrument
of  assignment  with respect to this  Agreement  pursuant to Section 9.13 hereof
(hereinafter   each  called  a  "Bank"  and  collectively   the  "Banks"),   and
NATIONSBANK,  N.A.  (formerly known as NationsBank of North  Carolina,  National
Association),  as Administrative  and Syndication Agent for the Banks under this
Agreement and related  documentation  (hereinafter  in such capacity  called the
"Agent")  and  BANK OF  AMERICA  NATIONAL  TRUST  AND  SAVINGS  ASSOCIATION,  as
Documentation Agent;

                        W I T N E S S E T H   T H A T :

         WHEREAS,  the Company,  the Banks signatories thereto, and NationsBank,
N.A.,  acting as agent,  entered into a Credit  Agreement  dated as of March 17,
1992,  as amended  (the  "Prior  Agreement")  pursuant  to which the banks party
thereto  (the  "Prior  Lenders")  have agreed to make from time to time and have
made loans to the Company of up to $170,000,000; and

         WHEREAS,  the Company has  requested  that the Banks agree to amend and
restate the Prior Agreement in its entirety as provided herein;

         NOW,  THEREFORE,  the parties hereto,  in consideration of their mutual
covenants and agreements hereinafter set forth and intending to be legally bound
hereby, covenant and agree as follows:




<PAGE>



                            AMENDMENT AND RESTATEMENT

         The  Company,  the  Agent  and the  Banks  hereby  agree  that upon the
effectiveness of this Agreement, the terms and provisions of the Prior Agreement
shall be and hereby are amended and restated in their  entirety by the terms and
conditions  of  this  Agreement  and  the  terms  and  provisions  of the  Prior
Agreement,  except as otherwise  provided  herein,  shall be  superseded by this
Agreement.

         Notwithstanding the amendment and restatement of the Prior Agreement by
this  Agreement,  the Company  shall  continue to be liable to the Prior Lenders
with respect to agreements on the part of the Company under the Prior  Agreement
to indemnify and hold  harmless the Banks from and against all claims,  demands,
liabilities,  damages,  losses,  costs,  charges and expenses to which the Prior
Lenders may be subject  arising in  connection  with the Prior  Agreement.  This
Agreement  is  given  as a  substitution  of,  and  not  as a  payment  of,  the
obligations  of  Borrower  under  the Prior  Agreement  and is not  intended  to
constitute a novation of the Prior  Agreement.  Upon the  effectiveness  of this
Agreement,  all  amounts  outstanding  and  owing by  Company  under  the  Prior
Agreement as of the Closing Date, as determined by the Banks,  shall  constitute
Loans hereunder.





                                        2

<PAGE>



         SECTION 1.  DEFINITIONS

         1.01. Certain Definitions. In addition to other words and terms defined
elsewhere  in this  Agreement,  the  following  words and terms  shall  have the
following  meanings,  respectively,  unless the context hereof clearly  requires
otherwise:

         "Absolute Rate" shall have the meaning assigned to such term in Section
2.02(d)(ii)(D) hereof.

         "Absolute Rate Auction" shall mean a  solicitation  of Competitive  Bid
Quotes setting forth Absolute Rates pursuant to Section 2.02 hereof.

         "Absolute  Rate Loan" or  "Absolute  Rate Loans"  shall mean any or all
Competitive Bid Loans the interest rates of which are determined on the basis of
Absolute Rates pursuant to an Absolute Rate Auction.

         "Agreement" shall mean this Amended and Restated Credit Agreement dated
as of December 21, 1995 as it may be  hereafter  further  amended in  accordance
with its terms.

         "Applicable  Commitment  Percentage"  shall mean,  for each Bank,  with
respect to the Loans hereunder,  a fraction, the numerator of which shall be the
then amount of such Bank's  Commitment and the denominator of which shall be the
Total Commitment, which Applicable Commitment Percentage for each Bank as of the
Effective  Date is as set forth in  Exhibit A attached  hereto and  incorporated
herein by this reference; provided, that the Applicable Commitment Percentage of
each Bank shall be increased or  decreased to reflect any  assignments  to or by
such Bank effected in accordance with Section 9.13 hereof.

         "Applicable  Margin"  means for each  LIBOR-Rate  Loan the  interest on
which is computed by reference to the  LIBOR-Rate  and the Facility  Fee, as the
case may be, (i) for the period from the  Effective  Date  through the fifth day
following  the date of  receipt  by the  Agent of a  Compliance  Certificate  in
respect  of the  fiscal  period  of the  Borrower  and its  Subsidiaries  ending
December 31, 1995,  22.5 basis points per annum in the case of a LIBOR-Rate Loan
and 12.5 basis points in the case of the Facility Fee, and (ii)  thereafter that
number of basis points per annum set forth below,  which shall be (a) determined
as of the end of each  fiscal  quarter  of the  Company  (each a  "Determination
Date") and  furnished  to the Agent not later than the time set forth in Section
5.01  hereof  (the  "Calculation  Date") and (c)  applicable  from the fifth day
following the receipt of a Compliance  Certificate until the fifth day following
receipt of a Compliance  Certificate in respect of a subsequent  fiscal quarter,
based upon the lower Applicable  Margin as determined by either (X) Consolidated
Funded  Indebtedness/Cash  Flow  Ratio  as at the  Determination  Date  for  the
four-quarter period

                                        3

<PAGE>



of the Company ended at the  Determination  Date or (Y) the highest Debt Rating,
as specified below:

<TABLE>
<CAPTION>

                                                                                          Applicable Margin

       Funded Indebtedness/                         Debt Rating
         Cash Flow Ratio               or           S&P/Moody's                  LIBOR-Rate                 Facility Fee
<S>                                            <C>                      <C>                           <C>
a)     Greater than or                         a)        --             37.5 basis points             25 basis points
       Equal to 5.00 to
       1.00

b)     Less than 5.00 to                       b)     BBB-/Baa3         25                            15
       1.00 but Greater
       than or Equal to
       4.00 to 1.00

c)     Less than 4.00 to                       c)     BBB/Baa2          22.5                          12.5
       1.00 but Greater
       than or Equal to
       3.00 to 1.00

d)     Less than 3.00 to                       d)     BBB+/Baa1         20                            10
       1.00 but Greater
       than or Equal to
       2.00 to 1.00

e)     Less than 2.00 to                       e)     A/A2 or           17                            8
       1.00                                           better
</TABLE>


         "Agreement"  shall mean this Amended and Restated  Credit  Agreement as
the same may be further amended, modified or supplemented from time to time.

         "Assignment and Acceptance"  shall mean an Assignment and Acceptance in
the form of  Exhibit  B (with  blanks  appropriately  filled  in)  delivered  in
connection  with an  assignment  of a portion  of a Bank's  interest  under this
Agreement pursuant to Section 9.13.

         "Business  Day" shall mean (i) with  respect  to the  selection  of the
LIBOR-Rate  Option,  prepayment  of  any  part  of a  Set  of  LIBORRate  Loans,
determining the first or last day of any LIBOR-Rate  Maturity Period, the giving
of notices or quotes in connection with a Euro Auction or a payment of principal
of or interest  on, or the  Interest  Period for, a  Euro-based  Loan, a day for
dealings  in  deposits  in  Dollars by and among  banks in the London  interbank
market and on which  commercial  banks are open for domestic  and  international
business  in  Charlotte,  North  Carolina  and New York,  New York and (ii) with
respect to selection of any other  interest rate Option,  prepayment of any part
of any other Set of Revolving  Loans,  determining  the first or last day of any
other Maturity Period, the giving of notices or quotes in connection with a Euro
Auction,  or a payment of principal  of or interest  on, or the Interest  Period
for, a  Competitive  Bid Loan and in every other  context,  any day other than a
Saturday,  Sunday or other day on which banking  institutions  are authorized or
obligated to close in Charlotte, North Carolina or New York, New York.


                                        4

<PAGE>



         "Capitalized  Lease" shall mean any lease  which,  in  accordance  with
GAAP,  is required to be  capitalized  on the balance  sheet of the lessee,  and
"Capitalized  Lease  Obligations" of any person shall mean the aggregate  amount
which, in accordance with GAAP, is required to be reported as a liability on the
balance sheet of such person as lessee under a Capitalized Lease.

         "Cash  Flow/Fixed  Charges Ratio" shall mean, in respect of any period,
the ratio of the  amount  of  Consolidated  Cash  Flow for the four most  recent
fiscal  quarters  of the  Company to  Consolidated  Fixed  Charges  for the same
period.

         "Code" means the Internal  Revenue  Code of 1986,  as amended,  and any
successor statute of similar import, and regulations thereunder, in each case as
in  effect  from  time to time.  References  to  sections  of the Code  shall be
construed to also refer to any successor sections.

         "Commitment"  shall have the  meaning  assigned to that term in Section
2.01 hereof.

         "Competitive  Bid Borrowing"  has the meaning  assigned to such term in
Section 2.02(b) hereof.

         "Competitive  Bid Loan" or "Competitive  Bid Loans" means any or all of
the Loans described in Section 2.02 hereof.

         "Competitive Bid Maturity Date" shall have the meaning assigned to such
term in Section 2.02(j) hereof.

         "Competitive  Bid Notes" means,  collectively,  the promissory notes of
the Company with respect to  Competitive  Bid Loans provided for by Section 2.02
hereof  executed  and  delivered  to the Banks as  provided  in Section  2.04(c)
substantially in the form attached hereto as Exhibit C and  incorporated  herein
by reference,  with  appropriate  insertions as to dates and names of Banks, and
all promissory  notes delivered in substitution  or exchange  therefor,  in each
case as the same shall be amended,  modified or supplemented  and in effect from
time to time.

         "Competitive  Bid  Quote"  means an offer in  accordance  with  Section
2.02(d)  hereof  by a Bank  to make a  Competitive  Bid  Loan  with  one  single
specified interest rate.

         "Competitive  Bid Quote Request" has the meaning  assigned to such term
in Section 2.02(b) hereof.

         "Compliance  Certificate"  means a certificate in the form of Exhibit H
attached hereto.

         "Consolidated  Cash Flow" shall mean Consolidated  Operating Income for
the applicable period plus any amounts deducted for depreciation,  amortization,
operating  lease  expense,  and  discounts  


                                        5

<PAGE>


in time drafts or commercial  paper created under the accounts  receivable sales
program in determining Consolidated Operating Income.

         "Consolidated  Fixed Charges" shall mean, in respect of any period, the
sum of (i) Consolidated Net Interest Expense for such period, (ii) the amount of
obligations  of the Company and its  Consolidated  Subsidiaries  as Lessees,  on
leases other than Capitalized Leases, accrued during such period, (iii) payments
made or required to be made by the  Company  and its  Consolidated  Subsidiaries
during such period under agreements providing for or containing covenants not to
compete  and (iv) the amount of  discount  on time  drafts or  commercial  paper
created under the accounts receivable sales program accrued during such period.

         "Consolidated  Funded  Indebtedness" shall mean all Funded Indebtedness
of the Company and its Consolidated Subsidiaries, determined and consolidated in
accordance with GAAP.

         "Consolidated  Funded  Indebtedness/Cash  Flow Ratio"  shall  mean,  in
respect of any period, the ratio of (a) the aggregate amount of (i) Consolidated
Funded Indebtedness and (ii) fifty percent (50%) of every Contingent  Obligation
of the Company and its Consolidated Subsidiaries, determined and consolidated in
accordance with GAAP and (iii) 50% of the greater of (x) the amount on the books
of the  Company  and its  Consolidated  Subsidiaries  reflecting  NonConvertible
Preferred  Stock,  Series A, $100 par value, of the Company and its Consolidated
Subsidiaries and (y) the maximum  aggregate amount of obligations of the Company
and  its  Consolidated   Subsidiaries,   whether  contingent  or  otherwise,  to
repurchase,  redeem  or  otherwise  acquire,  at  the  time  of  calculation  or
thereafter,  such  Non-Convertible  Preferred Stock Series A of the Company or a
Consolidated Subsidiary,  in the case of (i), (ii) and (iii), as of the last day
of said period to (b) the aggregate amount of (i) the Consolidated Cash Flow and
(ii) Acquisition Cash Flow for said period.  For all purposes hereof, the Funded
Indebtedness/Cash   Flow  Ratio  shall  be  calculated  for  a  period  of  four
consecutive  fiscal quarters of the Company ending with the fiscal quarter which
was at the time in question most recently completed.

         "Consolidated Net Income" shall mean, in respect of any period, the net
income of the Company and its Consolidated  Subsidiaries  (after taxes) for such
period, determined and consolidated in accordance with GAAP.


         "Consolidated  Net  Interest  Expense"  shall  mean the  aggregate  net
obligations  for  interest   payments  of  the  Company  and  its   Consolidated
Subsidiaries,  determined and  consolidated in accordance with GAAP,  excluding,
however,  such amounts as arise from the  amortization of capitalized  interest,
discount and fees  reflected as an asset on the  Company's  books and records on
the Effective Date.

                                        6

<PAGE>


         "Consolidated Net Sales" shall mean, in respect of any period,  the net
sales  of the  Company  and  its  Consolidated  Subsidiaries  for  such  period,
determined and consolidated in accordance with GAAP.

         "Consolidated  Operating  Income"  shall  mean  the net  income  of the
Company and its  Consolidated  Subsidiaries,  before any deduction in respect of
interest  or  taxes,  determined  and  consolidated  in  accordance  with  GAAP,
excluding,  however,  extraordinary  items in accordance  with GAAP (which shall
include without limitation,  in any event, any income, net of expenses,  or loss
realized by the Company or any  Consolidated  Subsidiary from any sale of assets
outside  the  ordinary  course of  business,  whether  tangible  or  intangible,
including franchise territories and securities).

         "Consolidated  Subsidiaries"  at any  particular  time shall mean those
Subsidiaries  whose  accounts  are or should be  consolidated  with those of the
Company at such time in accordance with GAAP.

         "Contingent Obligation" shall mean, as to any person, any obligation of
such  person  guaranteeing,  assuming or  endorsing  any  Indebtedness,  leases,
dividends or other obligations ("primary  obligations") of any other person (the
"primary  obligor") in any manner,  whether  directly or  indirectly,  including
without limitation any obligation of such person, whether or not contingent,  to
advance  funds for the purchase or payment of any such primary  obligation or to
maintain  working  capital or equity capital of the primary obligor or otherwise
to maintain the net worth or solvency of the primary  obligor and  including 50%
of any  take or pay  contract;  provided,  however,  that  the  term  Contingent
Obligation  shall  not  include  endorsements  of  instruments  for  deposit  or
collection  in the  ordinary  course of business.  The amount of any  Contingent
Obligation  shall be deemed to be an amount equal to the stated or  determinable
amount of the primary obligation in respect of which such Contingent  Obligation
is  made  (or a  percentage  thereof,  if  applicable)  or,  if  not  stated  or
determinable, the maximum reasonably anticipated liability in respect thereof as
determined by the Company in good faith.

         "Contractual Obligation" shall mean, as to any person, any provision of
any  security  issued  by  such  person  or  of  any  agreement,  instrument  or
undertaking  to  which  such  person  is a party  or by  which  it or any of its
property is bound.

         "Controlled  Group Member" means each trade or business (whether or not
incorporated)  which  together with the Company is treated as a single  employer
under Section 4001(b)(1) of ERISA.

         "Corresponding  Source  of  Funds"  shall  mean  in  the  case  of  any
LIBOR-Rate Loan, the proceeds of hypothetical  receipts by a Notional LIBOR-Rate
Funding Office or by a Bank through a Notional  LIBOR-Rate Funding Office of one
or more Dollar deposits in the interbank  eurodollar  market at the beginning of
the LIBOR-Rate Maturity Period corresponding to such LIBOR-Rate Loan, having


                                        7

<PAGE>


maturities  approximately  equal to such  LIBOR-Rate  Maturity  Period and in an
aggregate amount  approximately equal to the principal amount of such LIBOR-Rate
Loan.

         "Debt Rating" means the rating assigned from time to time by either S&P
or Moody's with respect to Funded Indebtedness of the Company.

         "Dollar",  "Dollars"  and the symbol "$" shall mean lawful money of the
United States of America.

         "Effective  Date" shall mean the earliest date on which this  Agreement
shall have been  executed  and  delivered  by the  Company and the Agent and the
Agent  shall have been  notified  by each Bank that such Bank has  executed  and
delivered this Agreement.

         "ERISA" means the Employee  Retirement  Income Security Act of 1974, as
amended,   and  any  successor  statute  of  similar  import,   and  regulations
thereunder,  in each case as in effect from time to time. References to sections
of ERISA shall be construed to also refer to any successor sections.

         "EURO  Auction" shall mean a  solicitation  of  Competitive  Bid Quotes
setting forth EURO-based Margins based on the EURO-Rate pursuant to Section 2.02
hereof.

         "EURO-based  Loans" shall mean Competitive Bid Loans the interest rates
of which are determined on the basis of the EURORate pursuant to a EURO Auction.

         "EURO-based  Margin"  shall have the  meaning  assigned to such term in
Section 2.02(d)(ii)(C) hereof.

         "EURO-Rate"  for any date,  as used herein,  shall mean with respect to
each proposed  EURO-based  Loan a rate of interest  (which shall be the same for
each day in the applicable  Interest  Period) equal to a rate  determined on the
basis of the offered  rates for deposits in Dollars,  for a period equal to such
Interest Period,  commencing on the first day thereof, which determination shall
be  based  on the  British  Bankers  Association  interest  settlement  rates as
generally  found on page 3750 of the  Telerate  News  Service as of 11:00  a.m.,
London time, two Business Days prior to the first day of such Interest Period.

         "Event of Default" shall mean any of the Events of Default described in
Section 7.01 hereof.

         "Facility Fee" shall have the meaning  assigned to such term in Section
2.07(a) hereof.

         "Federal Funds Effective Rate" for any day, as used herein,  shall mean
the rate per annum (rounded  upward to the nearest 1/100 of 1%) announced by the
Federal  Reserve  Bank of New York (or any  


                                        8

<PAGE>


successor)  on such day as being the weighted  average of the rates on overnight
Federal  funds  transactions  arranged by Federal  funds brokers on the previous
trading  day, as computed and  announced  by such  Federal  Reserve Bank (or any
successor)  in  substantially  the same  manner  as such  Federal  Reserve  Bank
computes and announces the weighted  average it refers to as the "Federal  Funds
Effective  Rate" as of the date of this  Agreement;  provided,  if such  Federal
Reserve  Bank (or its  successor)  does not  announce  such rate on any day, the
"Federal Funds Effective Rate" for such day shall be the Federal Funds Effective
Rate for the last day on which such rate was announced.

         "Financial  Provisions" shall have the meaning assigned to such term in
Section 1.03(c) hereof.

         "Funded  Indebtedness"  of a person shall mean all  liabilities of such
person  incurred  in respect  of  borrowed  money or  commercial  paper,  of any
maturity,  plus other  Indebtedness  (including the current portion  thereof) of
such person which would be classified in whole or part as a long-term  liability
of such person in accordance  with GAAP,  and shall in any event include (i) any
Indebtedness  having  a final  maturity  more  than  one  year  from the date of
creation of such Indebtedness and (ii) any Indebtedness, regardless of its term,
which is renewable or extendable  by such person  (pursuant to the terms thereof
or pursuant to a revolving  credit or similar  agreement or otherwise) to a date
more than one year from the date of creation of such Indebtedness or any date of
determination of Funded Indebtedness.

         "GAAP"  shall mean  generally  accepted  accounting  principles  in the
United  States of America as such  principles  shall be in effect at the time of
the  computation or  determination  or as of the date of the relevant  financial
statements (the "Relevant Date"),  subject to Section 1.03 hereof,  applied both
to classification of items and amounts.

         "Indebtedness" of a person shall mean:

                  (i)      all indebtedness or liability for or on account of
         money borrowed by, or credit extended to or on behalf of, or
         for or on account of deposits with or advances to, such person;
         
             (ii)          all obligations of such person evidenced by bonds,
         debentures, notes or similar instruments;

            (iii) any amount  secured by a Lien on property owned by such person
         and Capitalized Lease Obligations of such person (without regard to any
         limitation of the rights and remedies of the holder of such Lien or the
         lessor under such  Capitalized  Lease to  repossession  or sale of such
         property); and


                                       9

<PAGE>



             (iv) the  aggregate  amount  which,  in  accordance  with GAAP,  is
         required to be reported  as a  liability  on the balance  sheet of such
         person  under a product  financing or similar  arrangement  pursuant to
         paragraph 8 of AICPA  Statement of  Accounting  Standards No. 49 or any
         similar requirement of GAAP.

         "Indebtedness/Cash Flow Ratio" shall mean in respect of any period, the
ratio of the amount of the Consolidated  Indebtedness as of the last day of said
period to the  amount of the  Consolidated  Cash Flow for said  period.  For all
purposes  hereof the  Indebtedness/Cash  Flow Ratio  shall be  calculated  for a
period of four consecutive fiscal quarters of the Company ending with the fiscal
quarter which was at the time in question most recently completed.

         "Interest  Period" shall mean with respect to any Competitive Bid Loan,
the period  commencing on the date such  Competitive Bid Loan is made and ending
7, 14, 30, 60, 90 or 180 days  thereafter,  as the  Company  may  specify in the
related  Competitive  Bid Loan Quote  Request  as  provided  in Section  2.02(b)
hereof, provided that:

                  (i)      no Interest Period may end after the Revolving
         Expiration Date;

             (ii) each Interest Period that would otherwise end on a day that is
         not a Business Day shall end on the next succeeding Business Day or, in
         the case of an  Interest  Period for a  EURO-based  Loan,  if such next
         succeeding  Business Day falls in the next  succeeding  calendar month,
         then such Interest Period shall end on the next preceding Business Day;
         and

            (iii) notwithstanding clauses (i) and (ii) above, no Interest Period
         for any  Competitive Bid Loan shall have a duration of less than 7 days
         and,  if the  Interest  Period  for  any  Competitive  Bid  Loan  would
         otherwise be a shorter period,  such  Competitive Bid Loan shall not be
         available hereunder.

         "Law" shall mean any law (including common law), constitution, statute,
treaty, regulation, rule, ordinance, order, injunction, writ, decree or award of
any Official Body.

         "LIBOR-Rate" and "LIBOR-Rate  Option" shall have the meanings  assigned
to those terms in subsection 2.09(a)(iii) hereof.

         "LIBOR-Rate  Loan"  shall  mean a Loan  bearing  interest  under  or by
reference to the LIBOR-Rate Option.

         "LIBOR-Rate  Maturity  Period" shall have the meaning  assigned to that
term in Section 2.09(b) hereof.


                                       10

<PAGE>


         "Lien" shall mean any mortgage,  deed of trust,  pledge, lien, security
interest,  charge or other  encumbrance  or security  arrangement  of any nature
whatsoever, including but not limited to any conditional sale or title retention
arrangement, any assignment, deposit arrangement or lease intended as, or having
the effect of, security.

         "Loan" or "Loans" shall mean any or all Revolving  Loans or Competitive
Bid Loans made by one or more of the Banks to the Company under this  Agreement,
as required by the context.

         "Material  Agreements"  shall have the meaning assigned to that term in
Section 3.10 hereof.

         "Material  Subsidiary" shall mean a Subsidiary of the Company which (i)
owns,  leases  or  occupies  any  building,  structure  or other  facility  used
primarily  for the  bottling,  canning or packaging of soft drinks or soft drink
products or warehousing and  distributing of such products,  other than any such
building,  structure  or  other  facility  or  portion  thereof,  which,  in the
reasonable opinion of the Board of Directors of the Company,  is not of material
importance to the total business  conducted by the Company and its  Subsidiaries
as an entirety, or (ii) is a party to any contract with respect to the bottling,
canning,  packaging or distribution of soft drinks or soft drink products, other
than any such contract which in the reasonable opinion of the Board of Directors
of the Company is not of material  importance to the total business conducted by
the Company and its Subsidiaries as an entirety,  and in any event includes each
of the Subsidiaries  indicated as Material  Subsidiaries listed in Schedule 2 as
of the date hereof.

         "Maturity Date" shall mean any of the Revolving Loan Maturity Date and 
the Competitive Bid Maturity Date.

         "Month",  with  respect  to a  LIBOR-Rate  Maturity  Period,  means the
interval   between  the  days  in  consecutive   calendar   months   numerically
corresponding to the first day of such Maturity Period. The last Business Day of
a calendar month shall be deemed to be such  numerically  corresponding  day for
such calendar month if there is no such  numerically  corresponding  day in such
calendar  month or if the first day of such  LIBOR-Rate  Maturity  Period is the
last Business Day of a calendar month.

         "Moody's"   means   Moody's   Investors   Service,   Inc.,  a  Delaware
corporation.

         "Multiemployer  Plan"  means  any  employee  benefit  plan  which  is a
"multiemployer  plan" within the meaning of Section  4001(a)(3)  of ERISA and to
which the Company or any  Controlled  Group Member has or had an  obligation  to
contribute.

         "Note" or "Notes" shall mean a Revolving Note, a Competitive Bid Note, 
or all of the Revolving  Notes and  Competitive Bid Notes, 


                                       11

<PAGE>


as the case may be, of the Company  executed and delivered  under this Agreement
as  required  by Section  2.04  hereof,  or any  promissory  note  executed  and
delivered  pursuant to Section 2.15 or Section 9.13  hereof,  together  with all
extensions,  renewals,  refinancings or refundings of any thereof in whole or in
part.

         "Notional  LIBOR-Rate  Funding  Office" shall have the meaning given to
that term in Section 2.15(a) hereof.

         "Office",  when used in reference  to the Agent,  shall mean its office
located at NationsBank  Plaza,  Charlotte,  North Carolina  28255, or such other
office or offices of the Agent as may be designated in writing from time to time
by the Agent to the
Company.

         "Official  Body" shall mean any government or political  subdivision or
any  agency,  authority,   bureau,  central  bank,  commission,   department  or
instrumentality of either, or any court, tribunal, grand jury or arbitrator,  in
each case whether foreign or domestic.

         "Option" shall mean the Prime Rate Option or the LIBOR-Rate Option, as 
the case may be.

         "PBGC" means the Pension Benefit Guaranty Corporation established under
Title  IV  of  ERISA  or  any   other   governmental   agency,   department   or
instrumentality succeeding to the functions of said corporation.

         "Person" shall mean an  individual,  corporation,  partnership,  trust,
unincorporated  association,  joint  venture,  joint-stock  company,  government
(including  political  subdivisions),  governmental  authority or agency, or any
other entity.

         "Plan"  means  any  employee   pension   benefit  plan  (other  than  a
Multiemployer  Plan) to which  Section  4021 of ERISA  applies  and (i) which is
maintained for employees of the Company or any  Controlled  Group Member or (ii)
to which the Company or any  Controlled  Group Member  made,  or was required to
make, contributions at any time within the preceding five years.

         "Potential  Default"  shall  mean any  event or  condition  which  with
notice,  passage  of time  or a  determination  by the  Required  Banks,  or any
combination of the foregoing, would constitute an Event of Default.

         "Prime Rate" and "Prime Rate Option"  shall have the meanings  assigned
to those terms in subsection 2.09(a)(i) hereof.

         "Prime Rate Maturity  Period"  shall have the meaning  assigned to that
term in Section 2.09(b) hereof.


                                       12

<PAGE>


         "Prime Rate Loan" shall mean a Revolving Loan bearing interest under or
by reference to the Prime Rate Option.

         "Relevant  Date"  shall have the  meaning  assigned to such term in the
definition of GAAP.

         "Reportable  Event" means (i) a reportable  event  described in Section
4043 of ERISA and  regulations  thereunder,  (ii) a withdrawal  by a substantial
employer from a Plan to which more than one employer contributes, as referred to
in Section  4063(b) of ERISA,  or (iii) a cessation of  operations at a facility
causing more than twenty percent (20%) of Plan participants to be separated from
employment, as referred to in Section 4068(f) of ERISA.

         "Required  Banks" shall mean, at any particular date, the holders of at
least 51% of the aggregate  unpaid  principal  amount of the Revolving  Notes at
such  date  (or if no  such  amount  is  outstanding,  Banks  whose  Commitments
aggregate at least 51% of the Total Commitments at such date).

         "Responsible  Officer" shall mean the President,  the  Controller,  the
Treasurer or the Chief Financial Officer of the Company.

         "Revolving  Expiration Date" shall mean December 31, 2000 or such later
date as may be established as the Revolving  Expiration Date pursuant to Section
2.16 hereof.

         "Revolving  Loan" or  "Revolving  Loans"  shall  mean any or all  Loans
provided for in Section 2.01 hereof.

         "Revolving Loan Maturity Date" shall have the meaning  assigned to such
terms in Section 2.09(b) hereof.

         "Revolving  Maturity  Period"  shall have the meaning  assigned to that
term in Section 2.09(b) hereof.

         "Revolving  Notes" means,  collectively,  the  promissory  notes of the
Company  with  respect to  Revolving  Loans  provided for in Section 2.01 hereof
executed and delivered to the Banks as provided in Section 2.04(a) substantially
in the form attached hereto as Exhibit D and  incorporated  herein by reference,
with  appropriate  insertions as to dates and names of Banks, and all promissory
notes delivered in substitution or exchange  therefor,  in each case as the same
shall be amended, modified or supplemented and in effect from time to time.

         "Rollover  Loan"  shall  mean a Loan  made  on the  Maturity  Date of a
preceding  Loan to  refund  in  whole or in part the  principal  amount  of such
preceding Loan then outstanding.

         "S&P" means Standard & Poor's Ratings Group, a division of 
McGraw-Hill, Inc. or any successor to the rating business thereof.


                                       13

<PAGE>




         "Set" of  Revolving  Loans shall mean all of the  Revolving  Loans made
hereunder by the Banks at any one time. All Revolving Loans included in each Set
of Revolving Loans shall bear interest by reference to the same Option and shall
mature on the same Revolving Loan Maturity Date.

         "Standard  Notice"  shall mean an  irrevocable  notice  provided to the
Agent in accordance with Section 9.05 hereof on a Business Day which is

                  (i) not later than the  Business  Day on which funds are to be
         disbursed  or a  prepayment  made in the case of the  selection  of the
         Prime Rate Option or the prepayment of any part of any Prime Rate Loan;
         and

                  (ii)  at least three Business Days in advance in the case
         of the selection of the LIBOR-Rate Option or the prepayment of
         any LIBOR-Rate Loan.

Standard  Notice must be provided no later than 9:30  o'clock  a.m.,  Charlotte,
North Carolina time, on the last day permitted for such notice.

         "Subsidiary"  of the Company shall mean (i) any  corporation of which a
majority  (by  number of shares or number of votes) of any class of  outstanding
capital  stock  normally  entitled  to  vote  for  the  election  of one or more
directors  (regardless of any contingency which may suspend or dilute the voting
rights of such class) is owned  directly or  indirectly by the Company or one or
more  Subsidiaries and (ii) any limited  liability  company of which the members
consist solely of the Company or Subsidiaries.

         "Total Commitment" means the sum of the Commitments of all Banks, which
sum shall not  exceed  $170,000,000  and may be (i)  increased  as  provided  in
2.07(b) and (ii) reduced from time to time pursuant to 2.07(c) hereof.

         1.02.  Construction.

                  (a) Unless the  context of this  Agreement  otherwise  clearly
         requires,  references to the plural include the singular,  the singular
         the  plural and the part the whole and "or" has the  inclusive  meaning
         represented  by the phrase  "and/or".  References in this  Agreement to
         "determination" by a person include good faith estimates by such person
         (in the case of quantitative  determinations) and good faith beliefs by
         such  person  (in the case of  qualitative  determinations).  The words
         "hereof",  "herein",  "hereunder"  and similar terms in this  Agreement
         refer to this Agreement as a whole and not to any particular  provision
         of this  Agreement.  The section and other  headings  contained in this
         Agreement and the Table of Contents  preceding  this  Agreement are for
         reference only and shall not control or affect the construction of this
         Agreement  


                                       14

<PAGE>


         or the interpretation  hereof in any respect.  Section,  subsection and
         exhibit references are to this Agreement unless otherwise specified.

                  (b) As used  herein  and in the  Notes or any  certificate  or
         other  document made or delivered  pursuant  hereto,  accounting  terms
         relating  to the Company  and its  Subsidiaries  not defined in Section
         1.01 (or if partly  defined in Section 1.01, to the extent not defined)
         shall have the respective meanings given to them under GAAP.

         1.03.  Accounting Principles.

                  (a)  Except  as  otherwise  provided  in this  Agreement,  all
         computations and  determinations  as to accounting or financial matters
         and all financial statements to be delivered pursuant to this Agreement
         shall  be  made  and  prepared  in  accordance   with  GAAP  (including
         principles of consolidation where  appropriate),  and all accounting or
         financial terms shall have the meanings ascribed to such terms by GAAP.

                  (b) If any change in GAAP after the date of this  Agreement is
         or shall be required to be applied to  transactions  then or thereafter
         in  existence,  and a  violation  of one or  more  provisions  of  this
         Agreement  shall have  occurred or in the opinion of the Company  would
         likely occur which would not have  occurred or be likely to occur if no
         change in accounting principles had taken place,

                            (i) The parties agree that such violation  shall not
                  be considered to constitute an Event of Default or a Potential
                  Default  for a period  of 30 days  from  the date the  Company
                  notifies  the  Banks  of the  application  of this  subsection
                  1.03(b);

                            (ii) The parties agree in such event to negotiate in
                  good faith to attempt to draft an amendment of this  Agreement
                  which shall  approximate  to the extent  possible the economic
                  effect of the original  financial  covenants after taking into
                  account such change in GAAP; and

                            (iii) If the parties are unable to negotiate such an
                  amendment  within 30 days of such notice by the  Company,  the
                  Company  shall have the option of  submitting  the drafting of
                  such an amendment to a firm of  independent  certified  public
                  accountants of nationally  recognized  standing  acceptable to
                  the parties,  which shall complete its draft of such amendment
                  within 90 days of submission;  if the Company and the Required
                  Banks  cannot  agree,  the firm shall be  selected  by binding
                  arbitration  in the  City  of  Charlotte,  North  Carolina  in
                  accordance  with the  rules  then in  effect  of the  American
                  Arbitration Association. If the Company does not exercise such
                  option within said




                                       15

<PAGE>





                  period,  then as used in this  Agreement,  "GAAP"  shall  mean
                  generally  accepted  accounting  principles  in  effect at the
                  Relevant  Date.  The parties agree that if the Company  elects
                  the option  set forth in this  paragraph  (iii) of  subsection
                  1.03(b),  until  such  firm has been  selected  and  completes
                  drafting such amendment, no such violation shall constitute an
                  Event of Default or a Potential Default.

                  (c) If any change in GAAP after the date of this  Agreement is
         required to be applied to transactions or conditions then or thereafter
         in  existence,  and the Required  Banks shall assert that the effect of
         such change is or shall likely be to distort  materially  the effect of
         any of the definitions of financial terms in Section 1.01 hereof or any
         of the  covenants  of the Company in Section 6 hereof  (the  "Financial
         Provisions"),  so  that  the  intended  economic  effect  of any of the
         Financial Provisions will not in fact be accomplished,

                           (i)  The  Agent  shall  notify  the  Company  of such
                  assertion, specifying the change in GAAP which is objected to,
                  and  until  otherwise   determined  as  provided  below,   the
                  specified  change in GAAP shall not be made by the  Company in
                  its  financial  statements  for the  purpose of  applying  the
                  Financial Provisions; and

                  (ii) The  parties  shall  follow the  procedures  set forth in
                  paragraph  (ii) and the first  sentence of paragraph  (iii) of
                  subsection (b) of this Section 1.03. If the parties are unable
                  to agree on an  amendment as provided in said  paragraph  (ii)
                  and if the Company  does not  exercise the option set forth in
                  the  first  sentence  of  said  paragraph   (iii)  within  the
                  specified period,  then as used in this Agreement "GAAP" shall
                  mean generally accepted accounting principles in effect at the
                  Relevant Date,  except that the specified change in GAAP which
                  is  objected  to by the  Required  Banks  shall not be made in
                  applying the Financial  Provisions.  The parties agree that if
                  the  Company  elects the option in the first  sentence of said
                  paragraph (iii), until such independent firm has been selected
                  and completes drafting such amendment, the specified change in
                  GAAP shall not be made in applying the Financial Provisions.

                  (d)      All expenses of compliance with this Section 1.03
         shall be paid for by the Company.




                                       16

<PAGE>



         SECTION 2.  THE LOANS

         2.01.  Revolving Loans. Subject to the terms and conditions and relying
upon the  representations  and warranties  herein set forth, each Bank severally
agrees (such  agreement  being herein called such Bank's  "Commitment")  to make
Revolving Loans, some of which may be Rollover Loans, to the Company at any time
or from time to time on or after the  Effective  Date and prior to the Revolving
Expiration  Date in an  aggregate  principal  amount not  exceeding  at any time
outstanding  such  Bank's   Applicable   Commitment   Percentage  of  the  Total
Commitment.  The amount, designated as the "Original Commitment Amount", of each
Bank's Commitment as of the Effective Date is set opposite such Bank's signature
to this Agreement.

         2.02.  Competitive Bid Loans.

                  (a) Making of Competitive  Bid Loans. In addition to Revolving
         Loans, the Company may, as set forth in this Section 2.02,  request the
         Banks to make offers to make one or more  Competitive  Bid Loans to the
         Company at any time or from time to time on or after the Effective Date
         and prior to the Revolving  Expiration  Date.  Each Bank may, but shall
         have no  obligation  to,  make one or more such  offers and the Company
         may,  but shall have no  obligation  to,  accept any such offers in the
         manner set forth in this  Section  2.02.  Competitive  Bid Loans may be
         Absolute Rate Loans or EURO-based  Loans (each a "type" of  Competitive
         Bid  Loan),  provided  that  the  aggregate  principal  amount  of  all
         Competitive Bid Loans at any one time outstanding  shall not exceed the
         Total Commitment and shall be in accordance with Section 2.03 hereof.

                  (b) Competitive Bid Quote Requests. When the Company wishes to
         request offers to make  Competitive  Bid Loans under this Section 2.02,
         it shall  transmit  to the Agent by telex or  telecopy,  at its Office,
         notice (a  "Competitive  Bid Quote  Request")  so as to be  received no
         later than 11:00 a.m. Charlotte,  North Carolina time on (x) the fourth
         Business Day prior to the date of borrowing  proposed  therein,  in the
         case of a LIBOR Auction or (y) the Business Day next preceding the date
         of borrowing proposed therein,  in the case of an Absolute Rate Auction
         (or, in either case, such other time on such date prior to 3:00 p.m. as
         the  Company and Agent may  agree).  The Company may request  offers to
         make  Competitive Bid Loans for up to three different  Interest Periods
         in a single  notice;  provided  that  the  request  for  each  separate
         Interest Period shall be deemed to be a separate  Competitive Bid Quote
         Request for a separate borrowing (a "Competitive Bid Borrowing").  Each
         such notice shall be  substantially in the form of Exhibit E hereto and
         in any case shall specify as to each Competitive Bid Borrowing:


                                       17

<PAGE>



                           (i)       the proposed date of such Competitive Bid
                  Borrowing, which shall be a Business Day;

                      (ii)  the  aggregate   amount  of  such   Competitive  Bid
                  Borrowing,  which  shall be at least  $10,00,000  (or a higher
                  integral  multiple  of  $1,000,000)  but  shall  not cause the
                  limits specified in Section 2.03 hereof to be violated;

                     (iii)  the  duration  of  the  Interest  Period  applicable
                  thereto,  subject  to  the  provisions  of the  definition  of
                  "Interest Period"  (including  without limitation that no such
                  Interest  Period  shall  end after  the  Revolving  Expiration
                  Date); and

                      (iv) whether the Competitive  Bid Quotes  requested are to
                  set  forth  a  EURO-based  Margin  or  an  Absolute  Rate.  No
                  Competitive  Bid  Quote  Request  shall be given  within  four
                  Business  Days of any  other  Competitive  Bid  Quote  Request
                  requesting  a EURO  Auction or within one  Business Day of any
                  other  Competitive  Bid Quote  Request  requesting an Absolute
                  Rate  Auction (or such other number of days as the Company and
                  Agent may agree).

                  (c) Invitation for Competitive Bid Quotes. Not later than 3:00
         p.m.  Charlotte,  North  Carolina  time  on the  date of  receipt  of a
         Competitive Bid Quote Request, the Agent shall transmit to the Banks by
         telex or telecopy notice of such request, which notice shall constitute
         an  invitation  by the Company to each Bank to submit  Competitive  Bid
         Quotes  offering to make  Competitive Bid Loans in accordance with such
         Competitive Bid Quote Request.

                  (d)      Submission and Contents of Competitive Bid Quotes.

                  (i) Each Bank may submit one or more  Competitive  Bid Quotes,
                  each  containing  an offer to make a  Competitive  Bid Loan in
                  response to any Competitive Bid Quote Request;  provided that,
                  if  the  Company's   request  under  Section   2.02(b)  hereof
                  specifies more than one Interest Period,  such Bank may make a
                  single  submission  containing  one or  more  Competitive  Bid
                  Quotes for each such Interest  Period.  Each  Competitive  Bid
                  Quote  must  comply  with  the  requirements  of this  Section
                  2.02(d)  and  must be  submitted  to the  Agent  by  telex  or
                  telecopy   at  its  Office  not  later  than  (x)  12:00  Noon
                  Charlotte, North Carolina time on the third Business Day prior
                  to the  proposed  date  of  borrowing,  in the  case of a EURO
                  Auction or (y) 10:00 a.m.  Charlotte,  North  Carolina time on
                  the  proposed  date of  borrowing,  in the case of an Absolute
                  Rate Auction (or, in either case upon reasonable notice to the
                  Banks,  such other time and date as the  Company and the Agent
                  may agree); provided that any Competitive Bid

                                       18

<PAGE>


                  Quote submitted by the Agent (or an affiliate of the Agent) in
                  the  capacity  of a Bank  may be  submitted,  and may  only be
                  submitted,  if the  Agent  (or such  affiliate)  notifies  the
                  Company of the terms of the offer or offers contained  therein
                  not later than (x) 11:30 a.m.  Charlotte,  North Carolina time
                  on the  third  Business  Day  prior  to the  proposed  date of
                  borrowing,  in the case of a EURO  Auction  or (y)  9:30  a.m.
                  Charlotte,  North  Carolina  time  on  the  proposed  date  of
                  borrowing, in the case of an Absolute Rate Auction. Subject to
                  Sections  2.13, 3, 4.01,  4.03, 6 and 7, any  Competitive  Bid
                  Quote so made shall be  irrevocable  except  with the  written
                  consent of the Agent given on the instructions of the Company.

                      (ii) Each  Competitive Bid Quote shall be substantially in
                  the form of Exhibit F hereto and shall in any case specify:

                                     (A) the proposed  date of borrowing and the
                           Interest Period therefor;

                                    (B) the principal  amount of the Competitive
                           Bid Loan for  which  each such  offer is being  made,
                           which principal  amount shall be at least  $5,000,000
                           or a higher integral multiple of $1,000,000; provided
                           that   the   aggregate   principal   amount   of  all
                           Competitive  Bid  Loans  for  which  a  Bank  submits
                           Competitive  Bid Quotes (x) may be greater than, less
                           than or equal to the  Commitment of such Bank but (y)
                           may  not   exceed   the   principal   amount  of  the
                           Competitive  Bid  Borrowing  for  which  offers  were
                           requested  in  the  related   Competitive  Bid  Quote
                           Request;

                                    (C)  in the  case  of a  EURO  Auction,  the
                           margin  above (or,  if a negative  margin is offered,
                           below) the  applicable  LIBOR-Rate  (the  "EURO-based
                           Margin")  offered for each such Competitive Bid Loan,
                           expressed  as  a  percentage   (rounded  upwards,  if
                           necessary,  to the  nearest  1/10,000th  of 1%) to be
                           added to the applicable EURO-Rate;

                                    (D) in the case of an Absolute Rate Auction,
                           the rate of  interest  per annum,  calculated  on the
                           basis  of  a  360-day  year  (rounded   upwards,   if
                           necessary,  to the  nearest  1/10,000th  of 1%)  (the
                           "Absolute  Rate")  offered  for each such  Facility B
                           Loan; and

                                    (E)     the identity of the quoting Bank.

                           (iii)  No   Competitive   Bid  Quote  shall   contain
                  qualifying,  conditional or similar  language or propose 



                                       19

<PAGE>



                  terms  other  than or in  addition  to those  set forth in the
                  applicable  Competitive  Bid Quote Request and, in particular,
                  no Competitive Bid Quote may be conditioned upon acceptance by
                  the  Company  of  all  (or  some  specified  minimum)  of  the
                  principal  amount of the  Competitive  Bid Loan for which such
                  Competitive  Bid  Quote is being  made,  and the  Agent  shall
                  disregard  any   Competitive  Bid  Quote  that  contains  such
                  language or terms or conditions or that arrives at the Agent's
                  Office after the time set forth for  submission of Competitive
                  Bid Quotes in Section 2.02(d)(i) hereof.

                  (e) Notice to the Company.  The Agent shall (x) in the case of
         a EURO Auction, by 1:00 p.m. Charlotte,  North Carolina time on the day
         (which shall be a Business Day) a Competitive Bid Quote is submitted or
         (y) in the case of an Absolute Rate Auction,  by 10:30 a.m.  Charlotte,
         North  Carolina  time on the day  (which  shall  be a  Business  Day) a
         Competitive  Bid Quote is  submitted,  notify  the  Company by telex or
         telecopy of the terms (i) of any  Competitive  Bid Quote submitted by a
         Bank that is in accordance  with Section 2.02(d) hereof and (ii) of any
         Competitive   Bid  Quote  that   amends,   modifies  or  is   otherwise
         inconsistent  with a previous  Competitive  Bid Quote submitted by such
         Bank with respect to the same  Competitive Bid Quote Request.  Any such
         subsequent  Competitive  Bid Quote  shall be  disregarded  by the Agent
         unless such  subsequent  Competitive  Bid Quote is submitted  solely to
         correct a manifest error in such former  Competitive Bid Loan for which
         offers have been  received for each  Interest  Period  specified in the
         related  Competitive  Bid Quote Request,  (B) the respective  principal
         amounts and LIBOR-Rate  Margins or Absolute  Rates, as the case may be,
         so  offered  by  each  Bank,   identifying  the  Bank  that  made  each
         Competitive  Bid Quote and (C) if the Agent is notifying the Company of
         more than one Competitive Bid Quote for a single Interest  Period,  the
         Agent  shall  arrange the  Competitive  Bid Quotes in  ascending  yield
         order.

                  (f) Acceptance  and Notice by the Company.  Not later than (x)
                  1:30 p.m. Charlotte, North Carolina time on the third Business
                  Day prior to the proposed date of the  borrowing,  in the case
                  of a LIBOR Auction or (y) 10:45 a.m. Charlotte, North Carolina
                  time the  proposed  date of the  borrowing,  in the case of an
                  Absolute  Rate  Auction  (or, in either  case upon  reasonable
                  prior  notice to the  Banks,  such  other time and date as the
                  Company and the Agent may agree), the Company shall notify the
                  Agent by telex or telecopy at its Office of its  acceptance or
                  nonacceptance  of the offers so  notified  to it  pursuant  to
                  Section 2.02(e) hereof (and the failure of the Company to give
                  such notice by such time shall constitute  nonacceptance)  and
                  the  Agent  shall  promptly   notify  each  affected  Bank  in
                  accordance  with  Section  2.02(h)  hereof.  In  the  case  of
                  acceptance, such notice shall specify the


                                       20

<PAGE>




                  aggregate  principal amount of offers for each Interest Period
                  that are accepted.  The Company may accept any Competitive Bid
                  Quote in whole or in part (provided that any  Competitive  Bid
                  Quote  accepted  in part  shall  be at least  $5,000,000  or a
                  higher integral multiple of $1,000,000); provided that:

                      (i) the aggregate principal amount of each Competitive Bid
                  Borrowing  may not exceed the  applicable  amount set forth in
                  the related Competitive Bid Quote Request;

                      (ii) the aggregate  principal  amount of each  Competitive
                  Bid  Borrowing  shall  be at  least  $10,000,000  (or a higher
                  integral  multiple  of  $1,000,000)  but  shall  not cause the
                  limits specified in Section 2.03 hereof to be violated;

                      (iii)  acceptance  of offers may be made only in ascending
                  order of EURO-based Margins or Absolute Rates, as the case may
                  be; and

                      (iv) the  Company may not accept any offer where the Agent
                  has advised  the Company  that such offer fails to comply with
                  Section  2.02(d)(ii)  hereof or otherwise fails to comply with
                  the  requirements  of  this  Agreement   (including,   without
                  limitation, Section 2.03 hereof).

                  (g)  Allocation  by Agent.  If offers  are made by two or more
         Banks with the same  EURO-based  Margins or Absolute Rates, as the case
         may be, for a greater  aggregate  principal  amount  than the amount in
         respect of which offers are accepted for the related  Interest  Period,
         the principal  amount of Competitive Bid Loans in respect of which such
         offers are accepted shall be allocated by the Agent among such Banks as
         nearly as possible (in such multiples, not less than $1,000,000, as the
         Agent may deem  appropriate)  in proportion to the aggregate  principal
         amount of such offers.  If two or more such offers  cannot be allocated
         evenly  within  the  limits  set  forth  in the  immediately  preceding
         sentence, the Agent shall have discretion to allocate a larger share of
         such  Competitive Bid Loans to one or more of the successful  Banks and
         in making such  allocation  shall use  reasonable  efforts to take into
         account  previous  allocations of unequal shares to one or more of such
         Banks in connection with other Competitive Bid Loans. Determinations by
         the Agent of the amounts of  Competitive  Bid Loans to be  allocated to
         each such Bank shall be conclusive absent manifest error.

                  (h)  Notice to Banks.  On the date the  Company  notifies  the
         Agent of its  acceptance  of one or more of the offers made by any Bank
         or Banks pursuant to Section  2.02(f)  hereof,  the Agent shall (x) not
         later than 4:00 p.m.  Charlotte,  North  Carolina time on such date, in
         the case of a EURO  Auction or 


                                       21

<PAGE>



         (y) as promptly as practicable on such date, in the case of an Absolute
         Rate  Auction  notify  each  Bank  which  has made an offer  (i) of the
         aggregate  amount of each  Competitive  Bid  Borrowing  with respect to
         which the Company  accepted one or more offers and such Bank's share of
         such  Competitive  Bid  Borrowing or (ii) that the Company  accepted no
         offers, such notice to be by telex or telecopy.

                  (i) Funding of Competitive Bid Loans.  Any Bank whose offer to
         make any Competitive  Bid Loan has been accepted shall,  not later than
         1:00 p.m.  Charlotte,  North Carolina time on the date specified in the
         related   Competitive   Bid  Quote  Request  for  the  making  of  such
         Competitive  Bid Loan,  make the  amount of such  Competitive  Bid Loan
         available to the Company at the Agent's Office in immediately available
         funds.  If any Bank makes a new Competitive Bid Loan hereunder on a day
         on which  the  Company  is to repay  all or any part of an  outstanding
         Competitive Bid Loan from such Bank, such Bank shall apply the proceeds
         of its new  Competitive  Bid Loan to make  such  repayment  and only an
         amount  equal to the  difference  (if any)  between  the  amount  being
         borrowed and the amount  being  repaid shall be made  available by such
         Bank to the Company as provided by this Section 2.02(i), or remitted by
         the  Company to the Agent as provided in Section  2.12  hereof,  as the
         case may be.

                  (j) Competitive Bid Maturity  Dates.  The principal  amount of
         each  Competitive  Bid Loan shall be due and payable on the last day of
         the applicable Interest Period specified in the related Competitive Bid
         Quote Request (the "Competitive Bid Maturity Date").

                  (k)      Competitive Bid Interest Payment Dates.  Interest on
         each Competitive Bid Loan shall be due and payable on the
         Competitive Bid Maturity Date thereof and thereafter on demand
         at the rates provided for in Section 2.02(o).

                  (l)      No Reduction of Commitment.  The amount of any
         Competitive Bid Loan made by any Bank shall neither constitute
         a utilization of, nor reduce, such Bank's Commitment, except
         by application of Section 2.03 hereof.

         (m) Register.  The Agent shall maintain a register for the  recordation
         of the names and  addresses  of Banks  that have made  Competitive  Bid
         Loans and the principal  amount of the  Competitive  Bid Loans owing to
         each Bank from time to time together with the  Competitive Bid Maturity
         Dates and interest rates  applicable to each such Competitive Bid Loan,
         and other terms applicable thereto (the "Register"). The entries in the
         Register  shall be prima  facie  evidence  with  respect to the entries
         therein.  The Register shall be available for inspection by the Company
         or any  Bank  at any  reasonable  time  and  from  time  to  time  upon
         reasonable prior notice.




                                       22

<PAGE>




                  (n)      Interest Rates for Competitive Bid Loans.  The
         outstanding principal amount of each Competitive Bid Loan
         shall bear interest for each day until due at the following
         rate or rates per annum:

                           (i) For each EURO-based  Loan, a rate per annum equal
                  to the EURO Rate  applicable to the Interest  Period  therefor
                  plus the EURO-based Margin quoted by the Bank making such Loan
                  in the related  Competitive  Bid Quote submitted in accordance
                  with Section 2.02(d) hereof; and

                      (ii) For each  Absolute  Rate Loan, a rate per annum equal
                  to the  Absolute  Rate  quoted by the Bank making such Loan in
                  the related Competitive Bid Quote submitted in accordance with
                  Section 2.02(d) hereof.

                  (o) Interest After Maturity for Competitive  Bid Loans.  After
         the principal  amount of any Competitive Bid Loan shall have become due
         (by acceleration or otherwise),  such Loan shall bear interest for each
         day until paid (before and after  judgment)  (i) until the  Competitive
         Bid Maturity Date of the applicable  Interest Period of such Loan, at a
         rate per annum 1% above the rate otherwise  applicable to such Loan and
         (ii)  thereafter  the greater of (x) 1% above the Prime Rate on the day
         such Loan became due and (y) 1% above the current  Prime Rate from time
         to time, such interest rate to change  automatically  from time to time
         effective as of the effective date of each change in the Prime Rate.

                  (p)      Computation of Interest on Competitive Bid Loans.
         Interest on Competitive Bid Loans hereunder hall be computed
         on the basis of a year of 360 days and actual days elapsed.

         2.03.  Available Amounts of Loans. The aggregate amount of Loans at any
one time  outstanding  shall not exceed the Total  Commitment.  No Loan shall be
made or requested hereunder if the making of such Loan would cause the aggregate
principal  amount  of all  Loans  outstanding  hereunder  to  exceed  the  Total
Commitment.  Reference  is made to Section  6.01(c)  with  respect to  available
amounts of Loans.

         2.04. Borrowing, Repayment and Reborrowing of Revolving Loans; Pro Rata
Sharing of Revolving  Loans.  Within the aforesaid limits of time and amount set
forth in Sections  2.01 and 2.03,  and subject to Section  2.07(b)  hereof (with
respect to termination or reduction of the Commitments) and all other applicable
provisions  of this  Agreement,  the  Company  may  borrow,  repay and  reborrow
Revolving  Loans  hereunder  on and  after the  Effective  Date and prior to the
Revolving  Expiration  Date.  Each  Bank  shall  be  obligated  to  advance  its
Applicable Commitment  Percentage of each Set of Revolving Loans hereunder,  but
the aggregate  principal  amount of each Bank's  Revolving Loans hereunder shall
never exceed the amount of its  Applicable  Commitment  Percentage  of the Total
Commitment.



                                       23

<PAGE>





         2.05.  The Notes.

                  (a)  The  obligation  of  the  Company  to  repay  the  unpaid
principal  amount of the  Revolving  Loans made by each Bank and to pay interest
thereon  shall  be  evidenced  by a single  promissory  note of the  Company  (a
"Revolving  Note") in substantially  the form attached hereto as Exhibit D, with
the blanks  appropriately  filled. Each such Revolving Note shall be dated as of
the date of this Agreement, shall bear interest as specified pursuant to Section
2.09(a) or as otherwise  provided  herein,  and shall be payable to the order of
the Bank named as payee  therein in a face amount equal to the Dollar  amount of
such Bank's Applicable Commitment Percentage as set forth opposite its signature
hereto. The Revolving Notes shall be delivered by the Company to the Agent at or
prior to the closing of the first Set of Revolving Loans to be made hereunder on
or after  Effective  Date and the Agent shall  promptly  forward such  Revolving
Notes  to the  respective  Banks.  Each  Bank  which  is a  party  to the  Prior
Agreement,  upon  such  receipt  of its  Revolving  Note from the  Agent,  shall
promptly  deliver to the Agent the Revolving  Note  previously  delivered by the
Company pursuant to the Prior Agreement and the Agent shall promptly forward the
same to the Company.

                  (b) The  outstanding  principal  amount of each Revolving Loan
evidenced by each  Revolving Note from time to time, the Revolving Loan Maturity
Date of such  Revolving  Loan and the rate of interest and the amount of accrued
and unpaid  interest  payable in respect  thereof shall be  determined  from the
records of the Agent,  which shall be conclusive  absent  manifest error. In the
event the holder of a Revolving Note shall assign said Revolving  Note, it shall
attach thereto a schedule,  which shall be verified by the Agent,  setting forth
the then  outstanding  principal amount of each Revolving Loan evidenced by such
Revolving Note and the Revolving Loan Maturity Date thereof.

                  (c)  The  obligation  of  the  Company  to  repay  the  unpaid
principal  amount  of any  Competitive  Bid  Loans  made by any  Bank and to pay
interest  thereon shall be evidenced by a single  promissory note of the Company
(a "Competitive Bid Note") in substantially  the form attached hereto as Exhibit
C, with the blanks  appropriately  filled. The Competitive Bid Loan Note payable
to each  Bank  shall  be  dated as of the  date of this  Agreement,  shall  bear
interest as provided in Section  2.02(n) or as otherwise  provided  herein,  and
shall be  payable  to the  order of the Bank  named as payee  therein  in a face
amount equal to the Total  Commitment.  The  Competitive  Bid Loan Note for each
Bank shall be  delivered by the Company to the Agent at the  Effective  Date and
the Agent shall promptly  forward such  Competitive  Bid Loan Note to such Bank.
Each Bank, upon such receipt of its Note from the Agent,  shall promptly deliver
to the Agent the Note  previously  delivered  by the Company  under this Section
2.05(c) and the Agent shall promptly forward the same to the Company.


                                       24

<PAGE>



                  (d) The outstanding  principal  amount of each Competitive Bid
Loan  evidenced  by each  Competitive  Bid Loan  Note  from  time to  time,  the
Competitive Bid Loan Maturity Date of such  Competitive Bid Loan and the rate of
interest  and the  amount of  accrued  and  unpaid  interest  payable in respect
thereof  shall be  determined  from the  records  of the Agent,  which  shall be
conclusive absent clear error. In the event the holder of a Competitive Bid Loan
Note shall assign said  Competitive  Bid Loan Note,  it shall  attach  thereto a
schedule,  which  shall  be  verified  by the  Agent,  setting  forth  the  then
outstanding  principal  amount of each  Competitive  Bid Loan  evidenced by such
Competitive Bid Loan Note and the Competitive Bid Loan Maturity Date thereof.

         2.06.  Making of Revolving  Loans;  Standard  Notice.  (a) Whenever the
Company  desires that the Banks make a Set of  Revolving  Loans  hereunder,  the
Company shall provide Standard Notice to the Agent at its Office,  setting forth
the following information:

                  (i)      The date, which shall be a Business Day, on which
         such Set of Revolving Loans is to be made;

             (ii) The total  principal  amount of such Set of  Revolving  Loans,
         which shall be an integral  multiple of  $1,000,000  conforming  to the
         provisions of Section 2.09(c) hereof;

            (iii)          The interest rate Option applicable to such Set of
         Revolving Loans, selected in accordance with Section 2.09(a)
         hereof; and

             (iv) The Maturity  Period for such Set of Revolving  Loans selected
         in accordance with Section 2.09(b) hereof.

Standard  Notice having been so provided,  the Agent shall promptly  notify each
Bank of the information contained therein and of such Bank's proportionate share
of the aggregate  proposed  borrowing.  On the borrowing  date specified in such
notice (i) if the Revolving  Loans  described in such notice are Rollover  Loans
(or to the extent the same are Rollover  Loans),  the proceeds  thereof shall be
applied by the Agent  directly  against the amounts due and payable on the prior
Revolving Loans refunded in whole or in part by such Rollover Loans, pro rata in
accordance  with  the  amount  due each  Bank,  or (ii) if the  Revolving  Loans
described in such notice are not  Rollover  Loans (or to the extent the same are
not Rollover  Loans),  each Bank shall make the proceeds of its  Revolving  Loan
available  to the  Company at the  Agent's  Office not later than 11:00  o'clock
a.m.,  Charlotte,  North  Carolina  time,  on the specified  borrowing  date, in
immediately available funds.

                  (b) Absent  contrary  notice from the Company by 10:00 o'clock
a.m.,  Charlotte,  North  Carolina time, one Business Day prior to any Revolving
Loan Maturity Date (other than the Revolving  Expiration  Date),  and subject to
the  provisions  of Section  2.09(c)  hereof so long as no Potential  Default or
Event of

                                       25

<PAGE>



Default has occurred and is continuing,  the Company shall, at the option of the
Agent, be deemed to have given the Agent notice at such time pursuant to Section
2.04(a) to the effect  that the  Company  requests  that the Banks make a Set of
Prime  Rate  Loans  to the  Company  on such  Revolving  Loan  Maturity  Date in
aggregate  principal amount equal to the aggregate principal amount of the Loans
becoming due and payable on such Revolving Loan Maturity Date.

         2.07.  Facility Fees; Termination or Reduction of Commitments;
Increase in Commitment.

                  (a) Facility  Fees. The Company agrees to pay to the Agent for
the account of each Bank, as consideration for such Bank's Commitment hereunder,
a per annum fee (the  "Facility  Fee")  equal to the  Applicable  Margin for the
Facility Fee times each such Bank's  Commitment  from the Effective  Date to and
including the Revolving Expiration Date. Such fees shall be payable quarterly on
the first day of each  January,  April,  July and October after the date hereof,
commencing  April 1,  1996,  and on the  Revolving  Expiration  Date or upon the
earlier termination of the Commitments,  for the preceding period for which such
fees have not been paid.

                  (b)  Termination  or  Reduction of  Commitments.  (i) From and
after the 91st day following  the Effective  Date the Company may at any time or
from  time to time  terminate  in  whole  the  Commitments  of the  Banks  if no
Revolving Loans are then  outstanding,  or reduce ratably in part the respective
Commitments  to  an  aggregate  amount  not  less  than  the  total  Loans  then
outstanding, by giving not less than three Business Days' notice (which shall be
irrevocable)  to such  effect  to the  Agent;  provided  that any  such  partial
reduction shall be in an aggregate  principal amount of $5,000,000 or any higher
amount in increments of $1,000,000. The Agent shall promptly advise each Bank of
the date of any such  termination of the  Commitments and of the date and amount
of each such reduction of  Commitments.  Each such reduction  shall be permanent
and may not be re-instated, and commencing on the date thereof the Facility Fees
shall be calculated upon the amount of the Commitments as so reduced.

                  (ii) From and after the Effective Date the amount of the Total
Commitment  shall be  permanently  reduced  by the net  proceeds  from the sale,
transfer or other  disposition of assets of the Company and its Subsidiaries not
otherwise  permitted pursuant to Section 6.05 hereof. The Company shall give the
Agent written  notice of receipt of net proceeds and to the extent that such net
proceeds  exceed  the unused  amount of the Total  Commitment  shall  reduce the
outstanding  loans by such excess.  Each such  reduction  shall be permanent and
commencing on the date thereof the Facility  Fees shall be  calculated  upon the
amount of the Commitments as so reduced.


                                       26

<PAGE>



                  (c) Increase in Total Commitment. The Company may request that
the Banks increase the Total Commitment to up to $220,000,000 upon the giving at
least  ninety  (90) days prior  written  notice to the Agent  setting  forth the
amount of such increase (the "Increase Amount").  The Agent shall give each Bank
prompt  notice of the Increase  Amount.  Each Bank shall notify the Agent within
thirty  (30) days of  receipt  of such  notice  of the  amount,  if any,  of the
Increase  Amount which it is willing to agree to lend.  The Agent shall give the
Company a statement  summarizing  the portion of the Increase  Amount which each
Bank has agreed to lend and the  Company and the Agent  shall  determine  within
thirty  (30) days the portion of the  Increase  Amount to be  allocated  to each
Bank. The Company shall cause there to be executed and delivered to the Agent at
or prior to the effective date of the increase in the Total Commitment new Notes
representing   such  increase,   together  with  such   resolutions,   opinions,
certificates  and other  instruments  as the  Agent  shall  reasonably  request,
including a certificate of a Responsible  Officer  reaffirming as of the date of
such increase all of the  representations  and warranties set forth in Section 3
hereof.  Each  Bank in its  sole  discretion  shall  determine  whether  to make
available  any portion of the  Increase  Amount,  and nothing  contained in this
Section 2.08(c) shall be construed to require any increase by a Bank.  Exhibit A
shall be amended at the time of such  increase  to  reflect  the new  Applicable
Commitment  Percentage of each Bank.  Any fees payable by reason of the increase
in the Total  Commitment  shall be due and  payable  on the date  such  increase
becomes effective.

         2.08.  Agent's  Fees.  In  consideration  of the  Agent's  services  in
administering the credits provided for in this Agreement,  the Company agrees to
pay the Agent an annual fee and competitive bid administrative fee in the amount
and at the times  specified in a separate letter  agreement  between the Company
and the Agent.

         2.09.  Interest Rates; Maturity Periods Etc. for Revolving
Loans.

                  (a)  Optional  Basis of Borrowing  for  Revolving  Loans.  The
outstanding  principal  amount of the Loans  included  in each Set of  Revolving
Loans shall bear  interest for each day until due on a single basis  selected by
the Company from the interest rate Options set forth below, it being  understood
that  subject  to the  provisions  of this  Agreement  the  Company  may  select
different Options to apply simultaneously to different Sets of Revolving Loans:

                  (i) Prime Rate Option:  A rate per annum for each day equal to
         the Prime Rate for such day, such interest rate to change automatically
         from time to time  effective as of the effective date of each change in
         the Prime Rate. "Prime Rate", as used herein, shall mean the greater of
         (A)  the  interest  rate  per  annum  announced  from  time  to time by
         NationsBank,  N.A. as its prime rate or (B) the Federal Funds Effective
         Rate plus 1/2%.

                                       27

<PAGE>




                  (ii) LIBOR-Rate Option. A rate per annum for each day obtained
         by dividing (the resulting quotient to be rounded upward to the nearest
         100th of 1%) the  LIBOR-Rate  for  such  day by a number  equal to 1.00
         minus the  LIBOR-Rate  Reserve  Percentage  and adding to the resulting
         quotient the Applicable Margin.

             "LIBOR-Rate"  for any day, as used herein,  shall mean with respect
         to each proposed Set of LIBOR-Rate Loans a rate of interest  (expressed
         as a percentage and rounded upward if necessary to the nearest 1/100 of
         1%) (which shall be the same for each day in the applicable  LIBOR-Rate
         Maturity  Period)  determined  in good faith by the Agent in accordance
         with its usual  procedures  (which  determination  shall be  conclusive
         absent  manifest  error and  shall be based on  review  of the  British
         Bankers  Association  interest  settlement  rates as generally found on
         page 3750 of the Telerate  News Service) to be the average of the rates
         per annum for  deposits in Dollars  offered to major money center banks
         in the London  interbank  market at  approximately  11:00 o'clock a.m.,
         London time, two Business Days prior to the first day of such Revolving
         Loan  Maturity  Period for delivery on the first day of such  Revolving
         Loan  Maturity  Period  in  amounts  comparable  to the  amount  of the
         LIBOR-Rate Loan to be funded and having  maturities  comparable to such
         Revolving Loan Maturity Period.

                  "LIBOR-Rate  Reserve  Percentage"  for any day is the  maximum
         effective percentage  (expressed as a decimal fraction,  rounded upward
         to the nearest  1/100 of 1%), as  determined in good faith by the Agent
         (which  determination shall be conclusive absent manifest error), which
         is in effect on such day as prescribed by the Board of Governors of the
         Federal  Reserve System (or any successor) for  determining the reserve
         requirements (including without limitation  supplemental,  marginal and
         emergency  reserve  requirements)  for a member  bank of such System in
         respect of Dollar funding in the London  interbank market in respect of
         any LIBOR-Rate Loan.

                  The Agent  shall  give  prompt  notice to the  Company  of the
         LIBOR-Rate as so determined.

         (b) Revolving Loan Maturity Periods. At any time when the Company shall
request the Banks to make a Set of  Revolving  Loans the  Company  shall fix the
term of such Revolving  Loans (the "Revolving  Loan Maturity  Period"  thereof),
which  Revolving Loan Maturity  Period shall be (i) the next Business Day in the
case of selection of the Prime Rate Option (a "Prime Rate  Maturity  Period") or
(ii) one month, two months,  three months or six months in the case of selection
of the LIBOR-Rate Option (a "LIBOR-Rate Maturity Period"); provided, that:


                                       28

<PAGE>



             (i) Each Prime Rate Maturity  Period which would otherwise end on a
         day not a  Business  Day  shall  be  extended  to the  next  succeeding
         Business Day;

             (ii) Each LIBOR-Rate Maturity Period which would otherwise end on a
         day  which  is not a  Business  Day  shall  be  extended  to  the  next
         succeeding  Business  Day  unless  such  Business  Day falls in another
         calendar  month,  in which case such  Maturity  Period shall end on the
         next preceding Business Day; and

            (iii) The Company may not fix a Revolving Loan Maturity Period which
         would end after the Revolving  Expiration  Date when any Revolving Loan
         is outstanding.

The last day of a Revolving Loan Maturity Period is herein  sometimes called the
"Revolving Loan Maturity Date" thereof.

         (c) Transactional  Amounts.  Every selection of an interest rate Option
and every  prepayment of the Revolving Loans shall be in a principal amount such
that after giving effect thereto the aggregate  outstanding  principal amount of
the Prime Rate Loans and each Set of  LIBOR-Rate  Loans shall be as set forth in
the table below:

Type or Set of
Revolving Loans                   Allowable Aggregate Principal Amounts

Prime Rate Loans                  An integral multiple of $1,000,000

Each Set of                       An integral multiple of $1,000,000
LIBOR-Rate Loans                  but not less than $5,000,000

         (d) Interest After  Maturity.  After the principal  amount of any Prime
Rate Loan shall have become due (by acceleration or otherwise),  such Loan shall
bear interest for each day until paid (before and after  judgment) at a rate per
annum  which shall be the greater of (i) 1% above the Prime Rate on the day such
Revolving  Loan became due and (ii) 1% above the current Prime Rate from time to
time, such interest rate to change  automatically from time to time effective as
of the  effective  date of each  change in the Prime Rate.  After the  principal
amount  of any  LIBOR-Rate  Loan  shall  have  become  due (by  acceleration  or
otherwise),  such Loan shall bear  interest  for each day until paid (before and
after  judgment)  (iii) until the Revolving  Loan Maturity Date of the currently
applicable  Revolving Loan Maturity Period of such Revolving Loan, at a rate per
annum 1% above the rate  otherwise  applicable to such  Revolving  Loan and (iv)
thereafter in accordance with the previous sentence.

         (e)  Computation  of Interest  and Fees.  Interest on  Revolving  Loans
hereunder  shall be  computed on the basis of a year of 360 days and actual days
elapsed and the  Facility Fee shall be computed on the basis of a year of 365 or
366 days, as the case may be.

                                       29

<PAGE>




         (f)      LIBOR-Rate Unascertainable; Impracticability.  If

                  (i) on any date on which a LIBOR-Rate  would  otherwise be set
         the Agent  shall have in good  faith  determined  (which  determination
         shall be conclusive absent manifest error) that adequate and reasonable
         means do not exist for ascertaining such LIBOR-Rate; or

             (ii) on any date on which a LIBOR-Rate  would  otherwise be set two
         or more Banks shall have in good faith determined (which  determination
         shall be conclusive  absent  manifest error) that the effective cost to
         each such Bank of funding its  Revolving  Loan to which such rate would
         apply,  will exceed the interest rate payable by the Company in respect
         thereof under this Agreement; or

            (iii) at any  time any Bank  shall  have  determined  in good  faith
         (which  determination  shall be conclusive  absent manifest error) that
         the making,  maintenance or funding by such Bank of any LIBOR-Rate Loan
         has been made  impracticable  or  unlawful by (A) the  occurrence  of a
         contingency which materially and adversely affects the secondary market
         for  negotiable  certificates  of  deposit  maintained  by  dealers  of
         recognized standing or the interbank eurodollar market, as the case may
         be,  or (B)  compliance  by such  Bank in good  faith  with  any Law or
         guideline or interpretation  or administration  thereof by any Official
         Body charged with the interpretation or administration  thereof or with
         any request or  directive  of any such  Official  Body  (whether or not
         having the force of law);

then,  and in any such  event,  such  Bank or Banks,  as the case may be,  shall
forthwith so notify the Agent,  and the Agent shall  forthwith  advise the other
Banks and the Company  thereof.  A certificate as to the specific  circumstances
specified in such notice  shall be promptly  submitted by the Agent or such Bank
or Banks,  as the case may be, to the Agent  (which shall  promptly  confirm the
same to the Company and the other Banks).

         Upon such date as shall be specified in such notice (which shall not be
earlier than the date such notice is given) the  obligation of each of the Banks
to allow the Company to select the  LIBOR-Rate  Option shall be suspended  until
the Agent  shall have  determined  or the Bank or Banks  furnishing  such notice
shall have later notified the Agent of its or their  determination in good faith
(which  determination shall be conclusive) that the circumstances giving rise to
such previous determination no longer exist.

         If a Bank  notifies  the  Agent  of a  determination  under  subsection
2.09(f)(iii)  the  Revolving  Loans  covered  by  such  notice  which  are  then
outstanding  shall be due and  payable  on the date  specified  in such  notice.
Absent  contrary  notice  from the Company to the Agent by 10:00  o'clock  a.m.,
Charlotte, North Carolina time,

                                       30

<PAGE>



one Business  day prior to such date,  the Company  shall,  at the option of the
Agent,  be deemed to have  notified  the Agent at such time  pursuant to Section
2.07(a) to the effect that the Company requests the Banks to make a Set of Prime
Rate Loans to the Company on such date for a Revolving  Loan Maturity  Period of
30 days in aggregate principal amount equal to the aggregate principal amount of
the outstanding Loans covered by such notice.

         If at the time the Agent or any Bank or Banks  make(s) a  determination
under  subsection  2.09(f)(i) or (ii) in respect of the LIBOR-Rate  Option,  the
Company has  previously  notified the Agent that it wishes to select that Option
in respect of a proposed  Set of  Revolving  Loans,  but such Option has not yet
gone into effect,  such notification shall be deemed to provide for selection of
the Prime Rate Option instead.

         2.10.  Prepayments.  Subject to the provisions of Section
2.13(b) the Company shall have the right at its option from time to
time to prepay (or in the case of clause (b) below, pay) the
Revolving Loans in whole or part without premium or penalty:

                  (a) at any time with respect to any Set of Prime Rate
         Loans,

                  (b) on the Revolving Loan Maturity Date of any Set of
         LIBOR-Rate Loans, as to such Loans, or

                  (c) on the date  specified  in a notice  given by the Agent or
         any Bank pursuant to Section  2.09(f) hereof with respect to any of the
         LIBOR-Rate Loans.

Whenever the Company  desires to prepay all or any part of the Revolving  Loans,
it shall  provide  Standard  Notice to the  Agent  setting  forth the  following
information:

                  (d)      The date, which shall be a Business Day, on which
         the proposed prepayment is to be made;

                  (e) The total principal amount of such prepayment, which shall
         be the sum of the  principal  amounts  selected  pursuant to clause (f)
         below; and

                  (f) The principal  amounts selected in accordance with Section
         2.09(c) hereof of each Set of Prime Rate Loans or LIBOR-Rate  Loans, as
         the case may be, to be prepaid in whole or in part.

Standard  Notice having been so provided,  on the date  specified in such notice
the principal  amount of the Revolving Loans specified in such notice,  together
with interest on such principal amount to such date, shall be due and payable.


                                       31

<PAGE>



         2.11.  Interest Payment Dates.  Interest on each Set of LIBORRate Loans
shall be due and payable on the Maturity Date thereof and  thereafter on demand,
and if any Maturity Period is longer than three months also on the last Business
Day of the third month of such Maturity Period. Interest on Prime Loans shall be
due and payable  quarterly  on the first day of each  January,  April,  July and
October, beginning January 1, 1996.

         2.12. Pro Rata Treatment and Payments. Each Set of Revolving Loans made
by the Banks hereunder  shall be made by them ratably based on their  Applicable
Commitment  Percentages until the Revolving Expiration Date; provided,  that the
failure of any Bank to fund any particular  Revolving Loan shall not relieve any
other Bank of its  obligation  to lend  hereunder nor in any way alter or modify
such obligation of any Bank.  Each payment or prepayment  against an outstanding
Set of Revolving Loans hereunder shall (except as otherwise provided in Sections
2.13 and 2.14) be applied pro rata to such Revolving  Loans in proportion to the
outstanding  principal amount of each on the date of such payment or prepayment.
All  payments  and  prepayments  to be made in respect of  principal,  interest,
Facility  Fee or other  amounts  due from the Company in  connection  with Loans
hereunder or under any Note shall be payable at 12:00 o'clock  Noon,  Charlotte,
North Carolina time, on the day when due without presentment, demand, protest or
notice of any kind,  all of which are  hereby  expressly  waived,  and an action
therefor shall immediately  accrue.  Such payments shall be made to the Agent at
its Office in Dollars in funds  immediately  available  at such  Office  without
setoff,  counterclaim or other deduction of any nature, and shall be distributed
by the Agent in immediately  available funds on the day received by the Agent to
each Bank pro rata,  except as aforesaid.  All payments to be made in respect of
principal,  interest,  fees or other  amounts due from the Company in connection
with  Competitive Bid Loans hereunder or under any Competitive Bid Note shall be
payable at 12:00 Noon,  Charlotte,  North Carolina time, on the date due without
presentment,  demand,  protest  or notice of any kind,  all of which are  hereby
expressly  waived,  and an  action  therefore  shall  immediately  accrue.  Such
payments shall be made to the Agent at its office without  setoff,  counterclaim
or deduction of any nature (except as permitted by Section 2.02(i) hereof),  and
shall be  distributed  by the Agent in  immediately  available  funds on the day
received by the Agent to the Bank which made the  Competitive  Bid Loan to which
such payment  relates.  To the extent  permitted by law,  after there shall have
become due (by acceleration or otherwise)  interest,  Facility Fees or any other
amounts due from the Company  hereunder  or under the Notes  (excluding  overdue
principal, which shall bear interest as described in Section 2.09(d) hereof, but
including  interest  payable under this Section  2.12),  such amounts shall bear
interest for each day until paid (before and after judgment), payable on demand,
at a rate per annum 1.25% above the then current Prime Rate,  such interest rate
to change  automatically from time to time effective as of the effective date of
each change in the Prime Rate.  The  Company  shall,  at the time of making each
payment under this

                                       32

<PAGE>



Agreement or any Note,  specify to the Agent the Loan or Loans or other  amounts
payable by the Company  hereunder to which such payment is to be applied (and if
the Company  fails to so specify,  or if an Event of Default has occurred and is
continuing, the Agent may distribute such payment to the Banks in such manner as
it or the Required  Banks may  determine to be  appropriate,  provided  that any
payment so directed to pay any Revolving  Loans shall be made in accordance with
this Section 2.12).

         2.13.  Additional Compensation in Certain Circumstances.

         (a) Increased Costs or Reduced Return  Resulting From Taxes,  Reserves,
Capital  Adequacy  Requirements,  Expenses,  etc.  If any  Law or  guideline  or
interpretation  or  application  thereof by any  Official  Body charged with the
interpretation  or  administration  thereof or  compliance  with any  request or
directive of any  Official  Body  (whether or not having the force of law),  now
existing or hereafter adopted:

                  (i) subjects a Bank or its Notional  LIBOR-Rate Funding Office
         to any new tax or changes  the basis of taxation  with  respect to this
         Agreement,  the  Notes,  the  Loans  or  payments  by  the  Company  of
         principal,  interest,  Facility Fee or other  amounts due  hereunder or
         under the Notes  (except  for taxes on the overall net income of a Bank
         or such  Notional  LIBOR-Rate  Funding  Office  imposed by the country,
         state,  county,  city or  equivalent  jurisdiction  in which the Bank's
         principal  executive  office or Notional  LIBOR-Rate  Funding Office is
         located),

             (ii) imposes,  modifies or deems  applicable  any reserve,  special
         deposit or similar requirement against credits or commitments to extend
         credit  extended by, or assets (funded or contingent) of, deposits with
         or for the account of or other  acquisitions of funds by, a Bank or its
         Notional  LIBOR-Rate Funding Office (other than requirements  expressly
         included herein in the determination of the LIBOR-Rate hereunder),

            (iii) imposes,  modifies or deems applicable any capital adequacy or
         similar  requirement  (A) against assets (funded or contingent)  of, or
         credits or  commitments  to extend  credit  extended  by, a Bank or its
         Notional LIBOR-Rate Funding Office, or (B) otherwise  applicable to the
         obligations of a Bank or its Notional  LIBOR-Rate  Funding Office under
         this Agreement, or

            (iv) imposes upon a Bank or its Notional  LIBOR-Rate  Funding Office
         any other  condition  or expense with  respect to this  Agreement,  the
         Notes or the making, maintenance or funding of any part of the Loans,

and the result of any of the  foregoing is to increase  the cost to,  reduce the
income receivable by, or impose any expense (including

                                       33

<PAGE>



loss of margin) upon such Bank or its Notional  LIBOR-Rate  Funding  Office with
respect to this  Agreement,  the Notes or the making,  maintenance or funding of
any part of the  Loans  (or,  in the case of any  capital  adequacy  or  similar
requirement,  to have the effect of  reducing  the rate of return on such Bank's
capital,  taking into consideration such Bank's policies with respect to capital
adequacy)  by an amount  which such Bank deems to be  material  (each Bank being
deemed for this purpose to have made,  maintained or funded its LIBOR-Rate Loans
from a Corresponding  Source of Funds), such Bank shall from time to time notify
the  Company  of the amount  determined  in good  faith  (using  any  reasonable
averaging and attribution  methods) by such Bank (which  determination  shall be
conclusive) to be necessary to compensate such Bank or such Notional  LIBOR-Rate
Funding Office for such increase,  reduction or imposition. Such amount shall be
due and payable by the Company to such Bank ten Business  Days after such notice
is given.  A  certificate  by such Bank as to the amount due under this  Section
2.13(a) from time to time and describing in reasonable  detail the determination
of such amount shall be conclusive  absent manifest error. Each Bank agrees that
it will use good faith  efforts to notify the Company of the  occurrence  of any
event that would give rise to a payment  under this Section  2.13(a);  provided,
however,  that any  failure  of a Bank to give any such  notice  for a period of
three months after the Maturity  Date of the first  Maturity  Period or Interest
Period,  as the case may be, as to which  such  payment  relates  shall  have no
effect on the Company's obligations hereunder.

         (b)  Indemnity.  In  addition to the  compensation  required by Section
2.13(a)  hereof,  the  Company  shall  indemnify  each Bank  against any loss or
expense  (including  loss of  margin)  which such Bank  sustains  or incurs as a
consequence of any

                  (i) payment or prepayment by the Company of any of such Bank's
         LIBOR-Rate Loans on a day other than the Maturity Date thereof,

                  (ii) payment by the Company of any of such Bank's  Competitive
         Bid Loans on a day other than the Maturity Date therefor,

                  (iii)  attempt by the Company to revoke  (expressly,  by later
         inconsistent  notices or  otherwise) in whole or part any notice stated
         herein to be  irrevocable  (the  Banks  collectively,  but not  singly,
         having in their sole  discretion the options (A) to give effect to such
         attempted revocation and obtain indemnity under this Section 2.13(b) or
         (B) to treat such attempted revocation as having no force or effect, as
         if never made), or

                  (iv) default by the Company in the  performance  or observance
         of any covenant or condition  contained in this Agreement or the Notes,
         including without limitation any

                                       34

<PAGE>



         failure of the Company to pay when due (by  acceleration  or otherwise)
         any  principal,  interest,  commitment  fee or  any  other  amount  due
         hereunder or under a Note.

If a Bank sustains or incurs any such loss or expense it shall from time to time
notify the Agent of the  amount  determined  in good  faith by such Bank  (which
determination  shall be  conclusive  absent  manifest  error) to be necessary to
indemnify  such Bank for such loss or expense,  and the Agent shall  promptly so
notify the Company.  Such amount shall be due and payable by the Company to such
Bank ten Business Days after such notice is given.

         2.14.  Regulation D Costs.  Without  duplication  of or  limitation  by
Section  2.13,  if any Bank  determines in good faith that it has incurred or is
incurring any reserve costs under  Regulation D of the Board of Governors of the
Federal  Reserve  System from time to time in effect (or any  successor or other
regulation  or official  interpretation  of said Board of Governors  relating to
reserve  requirements  applicable to member banks of the Federal Reserve System)
with respect to Eurocurrency  liabilities,  which costs such Bank determines are
attributable  to making,  funding or  maintaining  any of its  LIBOR-Rate  Loans
hereunder,  then,  within ten Business Days of demand by such Bank,  the Company
shall pay such Bank the amount of such reserve  costs so incurred as  reasonably
determined by such Bank.

         2.15.  Funding by Branch, Subsidiary or Affiliate.

         (a) Notional Funding. Each Bank shall have the right from time to time,
prospectively  or  retrospectively,  without notice to the Company,  to deem any
branch,  subsidiary or affiliate of such Bank to have made, maintained or funded
any part of such Bank's  LIBOR-Rate  Loans or Euro-based  Loans at any time. Any
branch,  subsidiary  or  affiliate  so  deemed  shall be  known  as a  "Notional
LIBOR-Rate  Funding Office".  Each Bank shall deem any of its LIBORRate Loans or
Euro-based Loans or the funding therefor to have been transferred to a different
Notional  LIBOR-Rate  Funding Office (i) if such transfer would avoid or cure an
event or condition described in subsection 2.09(f)(ii) hereof or would lessen an
indemnity  payable to the Bank under  Sections 2.13 or 2.14 hereof,  and if (ii)
such  Bank  determines  in its  sole  discretion  that  such  transfer  would be
practicable and would not have a material adverse effect on such Loans, the Bank
or its Notional LIBOR-Rate Funding Office (it being assumed for purposes of such
determination  that each of the  Bank's  LIBOR-Rate  Loans is  actually  made or
maintained by or funded through the corresponding  Notional  LIBOR-Rate  Funding
Office).  Notional  LIBOR-Rate Funding Offices may be selected by a Bank without
regard to the Bank's actual methods of making,  maintaining or funding its Loans
or any sources of funding actually used by or available to the Bank.

         (b)      Actual Funding.  Each Bank shall have the right from time
to time to make or maintain any of the LIBOR-Rate Loans or Euro-

                                       35

<PAGE>



based  Loans  funded  by such Bank by  arranging  for a  branch,  subsidiary  or
affiliate of the Bank to make or maintain  such Loans.  Each Bank shall have the
right to (i) hold the Note  payable to its order for the  benefit and account of
such branch, subsidiary or affiliate or (ii) request the Company to issue one or
more promissory notes in the principal amount of designated  LIBOR-Rate Loans or
Euro-based Loans made by such Bank in substantially  the form attached hereto as
Exhibit C or Exhibit D, with the blanks  appropriately  filled,  payable to such
branch, subsidiary or affiliate and with appropriate changes reflecting that the
holder thereof is not obligated to make any additional Loans to the Company. The
Company agrees to comply  promptly with any such request under clause (ii). If a
Bank causes a branch,  subsidiary  or  affiliate  to make or maintain any of its
Loans hereunder,  all terms and conditions of this Agreement shall, except where
the context clearly requires  otherwise,  be applicable to such Loans and to any
promissory note payable to the order of such branch,  subsidiary or affiliate to
the same extent as if such Loans were made or  maintained,  and such  promissory
note were a Note payable to the order of, such Bank.

         2.16.  Extension of Expiration Dates. At the request of the Company the
Banks may, in their sole  discretion,  elect to extend the Revolving  Expiration
Date then in effect for  additional  periods of one year each. The Company shall
notify the Banks of its request for such an extension by delivering to the Agent
and the Banks notice of such request  signed by a  Responsible  Officer not more
than ninety (90) days nor less than sixty (60) days prior to each anniversary of
the Effective  Date. If all the Banks shall elect to so extend,  the Agent shall
notify  the  Company in writing  within  sixty (60) days of its  receipt of such
request for  extension  of the decision of the Banks as to whether to extend the
Revolving  Expiration  Date.  Failure by any Bank to respond to a request for an
extension  shall  constitute  a refusal of such Bank to give its consent to such
extension.  Failure by the Agent to give such notice shall constitute refusal by
the Banks to extend the Revolving Expiration Date.


                                       36

<PAGE>



         SECTION 3.  REPRESENTATIONS AND WARRANTIES

         In order to induce the Banks to enter into this  Agreement  and to make
the Loans herein  provided for, the Company  hereby  covenants,  represents  and
warrants to each Bank that:

         3.01.  Financial  Condition.  The  consolidated  balance  sheet  of the
Company and its Consolidated  Subsidiaries as at January 1, 1995 and the related
consolidated statements of income and retained earnings and changes in financial
position for the fiscal year ended on such date, certified by Price Waterhouse &
Co.,  copies of which have  heretofore been furnished to each Bank, are complete
and  correct in all  material  respects  and  present  fairly  the  consolidated
financial condition of the Company and its Consolidated  Subsidiaries as at such
date, and the consolidated  results of their operations and changes in financial
position  for the fiscal year then ended.  The  unaudited  consolidated  balance
sheet of the Company and its Consolidated Subsidiaries as at October 1, 1995 and
the related  unaudited  consolidated  statements of income and retained earnings
and changes in financial  position for the nine-month period ended on such date,
certified  by a  Responsible  Officer,  copies  of which  have  heretofore  been
furnished to each Bank,  are  complete and correct in all material  respects and
present  fairly the  consolidated  financial  condition  of the  Company and its
Consolidated Subsidiaries as at such date, and the consolidated results of their
operations  and changes in  financial  position for the  nine-month  period then
ended  (subject  to  normal  year-end  audit  adjustments).  All such  financial
statements,  including  the  related  schedules  and  notes  thereto,  have been
prepared in accordance  with GAAP applied  consistently  throughout  the periods
involved.  Except for the guarantees of indebtedness  permitted in Section 6.03,
neither the Company nor any of its  Consolidated  Subsidiaries  has any material
Contingent Obligation or liability for taxes, long-term lease or unusual forward
or long-term  commitment,  which is not reflected herein or in the schedules and
exhibits hereto or in the foregoing statements or in the notes thereto.

         3.02.  No  Adverse  Change.  Since  October  1, 1995  there has been no
material  adverse  change in the  business,  operations,  assets or financial or
other condition of the Company and its Subsidiaries taken as a whole.

         3.03. Corporate Existence; Compliance with Law. Each of the Company and
its Material  Subsidiaries  (a) is duly organized,  validly existing and in good
standing under the laws of the  jurisdiction of its  incorporation,  (b) has the
corporate  power  and  authority  and the  legal  right to own and  operate  its
property, to lease the property it operates and to conduct the business in which
it is currently engaged,  (c) is duly qualified as a foreign  corporation and is
in good standing under the laws of each jurisdiction where its ownership,  lease
or  operation  of  property  or  the  conduct  of  its  business  requires  such
qualification and the

                                       37

<PAGE>



failure to so qualify would not have a material  adverse  effect on the business
of the Company and its Subsidiaries taken as a whole, and (d) to the best of the
Company's  knowledge  after due diligence,  is in compliance with all applicable
Laws (i) subject to the possible  implications of the litigation and proceedings
described in Schedule 1 hereto and (ii) except to the extent that the failure to
comply with any such Laws could not, in the aggregate,  have a material  adverse
effect on the business, operations,  property or financial or other condition of
the  Company and its  Subsidiaries  taken as a whole,  and could not  materially
adversely  affect the ability of the Company to perform  its  obligations  under
this Agreement and the Notes.

         3.04.  Corporate Power;  Authorization;  Enforceable  Obligations.  The
Company  has the  corporate  power and  authority  and the legal  right to make,
deliver and perform this Agreement and the Notes and to borrow hereunder and has
taken all necessary  corporate  action to authorize the  borrowings on the terms
and conditions of this  Agreement and the Notes and the execution,  delivery and
performance of this  Agreement and the Notes.  No consent or  authorization  of,
filing  with,  or other act by or in  respect  of any  person,  is  required  in
connection   with  the  borrowings   hereunder  or  the   execution,   delivery,
performance,  validity or  enforceability  of this Agreement or the Notes.  This
Agreement has been, and each Note will be, duly executed and delivered on behalf
of the Company and this Agreement  constitutes,  and each Note when executed and
delivered will constitute,  legal, valid and binding  obligations of the Company
enforceable against the Company in accordance with their respective terms.

         3.05. No Legal Bar. The  execution,  delivery and  performance  of this
Agreement and the Notes,  the  borrowings  hereunder and the use of the proceeds
thereof will not violate any Law or any Contractual Obligation of the Company or
any of its  Subsidiaries  and will not result in, or  require,  the  creation or
imposition of any Lien on any of its or their respective  properties or revenues
pursuant to any Law or Contractual Obligation.

         3.06.  No  Material  Litigation.  Except as set forth in Schedule 1, no
litigation,  investigation  or  proceeding  of or before  any  Official  Body is
pending  or, to the  knowledge  of the  Company,  threatened  by or against  the
Company  or any of its  Material  Subsidiaries  or  against  any of its or their
respective  properties  or revenues  (a) with  respect to this  Agreement or the
Notes or any of the  transactions  contemplated  hereby,  or (b)  which,  in the
reasonable judgment of the Company,  would have a material adverse effect on the
business,  operations,  property or financial or other  condition of the Company
and its Subsidiaries taken as a whole.

         3.07.  No  Default.  Neither  the  Company  nor  any  of  its  Material
Subsidiaries is in default under or with respect to any  Contractual  Obligation
in any respect  which could be materially  adverse to the business,  operations,
property or financial or other

                                       38

<PAGE>



condition of the Company and its  Subsidiaries  taken as a whole, or which could
materially   adversely  affect  the  ability  of  the  Company  to  perform  its
obligations under this Agreement and the Notes.

         3.08.  Taxes.  Each of the  Company and its  Subsidiaries  has filed or
caused to be filed all tax  returns  which to the  knowledge  of the Company are
required  to be filed and has paid all taxes shown to be due and payable on said
returns or on any  assessments  made  against it or any of its  property and all
other taxes,  fees or other charges  imposed on it or any of its property by any
Official  Body (other  than those the amount or  validity of which is  currently
being  contested in good faith by  appropriate  proceedings  and with respect to
which  reserves in  conformity  with GAAP have been provided on the books of the
Company  or its  Subsidiaries,  as the case may be, or those the  failure to pay
which,  in the  aggregate,  would not be  materially  adverse  to the  business,
operations,  property or  financial  or other  condition  of the Company and its
Subsidiaries  taken as a whole);  and no tax liens have been  filed and,  to the
knowledge of the Company,  no claims are being asserted with respect to any such
taxes, fees or other charges.

         3.09. Subsidiaries.  Schedule 2 hereto contains an accurate list of all
of the presently existing Subsidiaries and Material Subsidiaries,  setting forth
their  respective  jurisdictions  of  incorporation  and the percentage of their
respective outstanding capital stock owned by the Company or other Subsidiaries;
all of the issued and  outstanding  shares of capital stock of the  Subsidiaries
have been duly authorized and issued and are fully paid and non-assessable.

         3.10.  Material  Agreements.  The  agreements  identified on Schedule 3
hereto (the "Material  Agreements") are all of the material  business  contracts
(other than purchase and sales  agreements  and credit  agreements) to which the
Company or any Material  Subsidiary is a party;  each  Material  Agreement is in
full force and effect; and the Company and its Material Subsidiaries are in full
compliance  with the terms and  provisions  applicable to them  contained in the
Material  Agreements.  The  aggregate  amount of all  payments to be made by the
Company under all noncompetition agreements in effect on the Effective Date does
not exceed $5,000,000.

         3.11.  Indebtedness  and  Contingent  Obligations.  Schedule  4  hereto
accurately  identifies  the  material  items of  Indebtedness  and the  material
Contingent Obligations for which the Company or any Subsidiary is obligated.

         3.12.  Pension-Related Matters. A copy of the most recent Annual Report
(5500 Series Form),  including all attachments thereto,  filed with the Internal
Revenue Service has been provided to the Agent for each Plan and fairly presents
the funding status of each Plan. There has been no material deterioration in any
Plan's funding status since the date of such Annual Report. The

                                       39

<PAGE>



Company has provided the Agent with a list of all Plans and Multiemployer  Plans
and all  available  information  with  respect  to its or any  Controlled  Group
Member's   direct,   indirect,   or  potential   withdrawal   liability  to  any
Multiemployer Plan.

         3.13.  Federal  Regulations.  No  part  of the  proceeds  of any  Loans
hereunder will be used for "purchasing" or "carrying"  "margin stock" within the
respective  meanings of each of the quoted terms under Regulation U of the Board
of  Governors  of the  Federal  Reserve  System  as now  and  from  time to time
hereafter  in effect,  or for any  purpose  which  violates  (or which  would be
inconsistent  with) the  provisions of Regulations G, T, U or X of such Board of
Governors.

         3.14.  Investment  Company  Act.  The  Company  is not  an  "investment
company"  or a company  "controlled"  by an  "investment  company",  within  the
meaning of the Investment Company Act of 1940, as amended.

         3.15. Pari Passu Status.  The obligations of the Company  hereunder and
under the Notes rank and will rank at least pari  passu in  priority  of payment
with all other senior unsecured Indebtedness of the Company.



                                       40

<PAGE>



         SECTION 4.  CONDITIONS OF EFFECTIVENESS

         4.01. Initial Set of Loans. The effectiveness of this Agreement and the
obligation  of the Banks to fund the initial Set of  Revolving  Loans under this
Agreement (and the obligation of a Bank to fund a Competitive Bid Loan for which
such Bank has  submitted a  Competitive  Bid Quote that has been accepted by the
Company hereunder) is subject to the accuracy,  as of the Effective Date, of the
representations  and  warranties  herein  contained,  to the  performance by the
Company of its  obligations  to be performed  hereunder on or before the date of
such Loans and to the satisfaction of the following further conditions:

                  (a)  Representations  and Warranties.  The representations and
         warranties  contained  in Section 3 shall be true on and as of the date
         of such Loans (or  Competitive  Bid Loan, if applicable)  with the same
         effect as though made on and as of such date, and on such date no Event
         of  Default  and  no  Potential  Default  shall  have  occurred  and be
         continuing or shall exist after giving effect to all of the Loans to be
         made on said date.

                  (b)  Proceedings  and Incumbency  Certificate.  At the time of
         making such Loans (or Competitive Bid Loan, if applicable)  there shall
         have been  delivered  to the Agent,  together  with  sufficient  signed
         copies to provide one for each of the Banks, a  certificate,  dated not
         earlier  than the  Effective  Date and not later  than the date of such
         Loans  (or  Competitive  Bid Loan,  if  applicable)  and  signed by the
         Secretary or an Assistant  Secretary of the Company,  certifying  as to
         (i) the corporate  proceedings  taken by the Company  referred to in to
         Section 3.04 hereof and (ii) the  incumbency of the officer or officers
         of the Company  authorized  to sign this  Agreement and the Notes to be
         issued  hereunder,  together  with true  signatures  of such officer or
         officers; the Agent and each of the Banks may conclusively rely on such
         certificate.

                  (c) Opinion of  Counsel.  At the time of making such Loans (or
         Competitive  Bid Loan, if  applicable)  each Bank shall have received a
         favorable  written  opinion,  dated not earlier than the Effective Date
         and not later than the date of such Loans (or  Competitive Bid Loan, if
         applicable) of Messrs.  Witt, Gaither & Whitaker,  substantially in the
         form attached hereto as Exhibit G.

                  (d) Legal  Details  and  Proceedings.  All legal  details  and
         proceedings in connection  with the  transactions  contemplated by this
         Agreement shall be satisfactory to the Agent,  and the Banks shall have
         received all such counterpart  original or certified or other copies of
         such documents and proceedings in connection with such transactions, in
         form  and  substance  satisfactory  to  the  Agent,  as  any  Bank  may
         reasonably request.

                                       41

<PAGE>




                  (e)  Notes.  The Company shall have delivered to the
         Agent such Notes as shall be required by Section 2.04(a) and
         (c).

         4.02. Subsequent Loans. The obligation of the Banks to fund each Set of
Revolving  Loans  subsequent to the initial Set thereof and the  obligation of a
Bank to fund each  Competitive  Bid Loan for which  such  Bank has  submitted  a
Competitive Bid Quote that has been accepted by the Company hereunder is subject
to the accuracy of the representations  and warranties herein contained,  to the
performance by the Company of its  obligations  to be performed  hereunder on or
before the date of each such  subsequent  Set of Revolving  Loans or Competitive
Bid Loans, as the case may be, and to the satisfaction of the following  further
conditions:

                  (a)   Representations;   Defaults.   The  representations  and
         warranties  contained  in Sections  3.03 (except  clause (d)  thereof),
         3.04,  3.05, 3.06, 3.07, 3.13, 3.14 and 3.15 hereof (and in the case of
         Revolving Loans which are neither Rollover Loans nor Loans the proceeds
         of which will be promptly  used by the  Company to finance  payments at
         maturity of  Competitive  Bid Loans on which the  Standard  Notice with
         respect to such  Revolving  Loans is given  hereunder  3.03(d)  hereof)
         shall be true on and as of the date of such Loans, with the same effect
         as though made on and as of such date, and on such date (i) each of the
         Material Agreements identified as a "bottler's contract" or "first line
         contract"  in  Schedule  3 shall be in full  force and  effect  and the
         Company  or  Subsidiary  party  thereto  shall  be in  full  compliance
         therewith  and (ii) no Event of Default and no Potential  Default shall
         have  occurred and be  continuing or shall exist after giving effect to
         all of the Loans to be made on said date.

                  (b)  Legal  Details.  All legal  details  and  proceedings  in
         connection with the  transactions  contemplated by this Agreement shall
         be  satisfactory  to the Agent,  and the Banks shall have  received all
         such  counterpart  originals  or  certified  or  other  copies  of such
         documents and proceedings in connection with such transactions, in form
         and substance  satisfactory  to the Agent,  as any Bank may  reasonably
         request.

The delivery by the Company to the Agent of Standard Notice with respect to each
proposed  Revolving Loan hereunder,  other than in respect of the initial Set of
Revolving Loans shall  automatically  constitute a representation by the Company
to each Bank that the conditions provided in clause (a) of this Section 4.02 are
true on the date such notice is  delivered,  except as otherwise  stated in such
notice,  and will be true on the date  such  Loan is made  unless  the  Agent is
advised to the contrary by the Company before such Loan is made. The delivery by
the Company to the Agent of a  Competitive  Bid Quote  Request with respect to a
proposed

                                       42

<PAGE>



Competitive Bid Loan hereunder shall  automatically  constitute a representation
by the Company to each Bank that the  conditions  provided in clause (a) of this
Section 4.02 are true on the date such request is delivered, except as otherwise
stated in such request and will be true on the date such Loan is made unless the
Agent is advised to the contrary by the Company before such Loan is made.



                                       43

<PAGE>



         SECTION 5.  AFFIRMATIVE COVENANTS

         The Company  covenants  that from and after the date hereof and so long
as it may  borrow  hereunder  and  until  payment  in full of all  Notes  issued
hereunder  and  interest  thereon  and fees,  unless the  Required  Banks  shall
otherwise consent in writing:

         5.01.  Financial Statements.  The Company will furnish to each
Bank:

                  (a) as soon as  available,  but in any  event  within  90 days
         after  the  end of  each  fiscal  year of the  Company,  copies  of the
         consolidated   balance  sheet  of  the  Company  and  its  Consolidated
         Subsidiaries as at the end of such year and of the related consolidated
         statements  of income and  retained  earnings  and changes in financial
         position for such year,  setting forth in each case in comparative form
         the figures for the  previous  year,  certified  without  qualification
         arising out of the scope of the audit, by independent  certified public
         accountants of nationally recognized standing; and

                  (b) as soon as  available,  but in any event not later than 45
         days after the end of each of the first three quarterly periods of each
         fiscal  year  of the  Company,  copies  of the  unaudited  consolidated
         balance sheet of the Company and its  Consolidated  Subsidiaries  as at
         the end of  such  quarter  and of the  related  unaudited  consolidated
         statements  of income and  retained  earnings  and changes in financial
         position  of the  Company and its  Consolidated  Subsidiaries  for such
         quarterly  period and the portion of the fiscal year through such date,
         setting forth in each case in comparative form figures for the previous
         year,  certified by a Responsible  Officer  (subject to normal year-end
         audit adjustments).

All such  financial  statements  shall be complete  and correct in all  material
respects and shall be prepared in reasonable  detail and in accordance with GAAP
applied  consistently  throughout  the  periods  reflected  therein  (except  as
approved  by such  accountants  or  officer,  as the case may be, and  disclosed
therein).

         5.02.  Certificates; Other Information.  The Company will
furnish to each Bank:

                  (a) concurrently with the delivery of the financial statements
         referred to in Section  5.01(a) above, a certificate of the independent
         certified  public  accountants  certifying  such  financial  statements
         stating that in making the examination  necessary therefor no knowledge
         was obtained of any  Potential  Default or Event of Default,  except as
         specified in such certificate,  and certifying the Company's compliance
         with the terms of Section 6.01;


                                       44

<PAGE>



                  (b) concurrently with the delivery of the financial statements
         referred  to in  Sections  5.01(a)  and  (b)  above,  (i) a  Compliance
         Certificate,  and (ii) a certificate of a Responsible  Officer  stating
         that such officer has no knowledge of any Potential Default or Event of
         Default except as specified in such certificate;

                  (c) promptly upon the mailing  thereof to the  shareholders of
         the  Company,  copies of all  financial  statements,  reports and proxy
         statements so mailed;

                  (d)  promptly   upon  the  filing   thereof,   copies  of  all
         registration statements and annual, quarterly, monthly or other regular
         reports which the Company files with the
         Securities and Exchange Commission;  and (e) promptly,  such additional
         financial  and  other  information  as any Bank  may from  time to time
         reasonably request.

         5.03. Visitation. The Company shall permit such persons as the Agent or
any Bank may designate to visit and inspect any of the properties of the Company
and of any Subsidiary,  to examine their  respective  books and records and take
copies and extracts therefrom and to discuss their respective affairs with their
respective officers,  employees and independent accountants at such times and as
often as the  Agent  or any Bank may  reasonably  request.  The  Company  hereby
authorizes such officers,  employees and independent accountants to discuss with
the Agent or any Bank the affairs of the Company and its Subsidiaries.

         5.04. Preservation of Existence and Franchises. The Company shall, and,
except as provided in Section 6.08 hereof,  shall cause each of its Subsidiaries
to,  maintain its corporate  existence,  rights and franchises in full force and
effect in its jurisdiction of incorporation.  The Company shall, and shall cause
each  of  its  Subsidiaries  to,  qualify  and  remain  qualified  as a  foreign
corporation  in each  jurisdiction  in which  failure to receive or retain  such
qualification  would have a material adverse effect on the business,  operations
or  financial  condition  of the  enterprise  comprised  of the  Company and its
Subsidiaries taken as a whole.

         5.05. Insurance. The Company shall, and shall cause each Subsidiary to,
maintain with financially sound and reputable insurers insurance with respect to
its  properties  and  business  and against  such  liabilities,  casualties  and
contingencies  and of such types and in such amounts as is customary in the case
of  corporations  engaged in the same or a similar  business  or having  similar
properties similarly situated.

         5.06.  Maintenance of  Properties.  Except as provided in Section 6.05,
the Company shall,  and shall cause each Subsidiary to, (i) maintain or cause to
be maintained in good repair,  working order and condition the properties now or
hereafter owned,  leased or otherwise  possessed by it and (ii) make or cause to
be made all

                                       45

<PAGE>



needful and proper repairs, renewals,  replacements and improvements thereto, so
that,  in the case of clauses (i) and (ii) above,  the business now or hereafter
carried on by the Company or any Subsidiary  may be properly and  advantageously
conducted at all times.

         5.07. Payment of Taxes and Other Potential Charges and Priority Claims;
Payment of Other Current  Liabilities.  The Company shall,  and shall cause each
Subsidiary  to,  pay  or  discharge  any  of  the  following   described  taxes,
assessments,  charges,  levies, claims and liabilities which are material to the
Company and its Subsidiaries when taken as a whole:

                  (a) on or prior to the date on which penalties attach thereto,
         all taxes, assessments and other governmental charges or levies imposed
         upon it or any of its properties or income;

                  (b) on or prior to the date when  due,  all  lawful  claims of
         materialmen,  mechanics,  carriers,  warehousemen,  landlords and other
         like persons which,  if unpaid,  might result in the creation of a Lien
         upon any such property;

                  (c) on or prior to the date when due, all other lawful  claims
         which, if unpaid,  might result in the creation of a Lien upon any such
         property  (other than Liens not  forbidden  by Section  6.02 hereof) or
         which, if unpaid,  might give rise to a claim entitled to priority over
         general  creditors  of the Company or such  Subsidiary  in a case under
         Title 11 (Bankruptcy) of the United States Code, as amended,  or in any
         insolvency  proceeding  or  dissolution  or  winding-up  involving  the
         Company or such Subsidiary; and

                  (d) all other  current  liabilities  so that none is  overdue,
         unless the creditor has consented thereto,  more than 90 days; provided
         that unless and until  foreclosure,  distraint,  levy,  sale or similar
         proceedings  shall have been commenced,  the Company or such Subsidiary
         need not pay or discharge any such tax, assessment, charge, levy, claim
         or current  liability so long as the  validity  thereof is contested in
         good faith and by appropriate  proceedings  diligently conducted and so
         long  as  such  reserves  or  other  appropriate  provisions  as may be
         required  by GAAP  shall  have been made  therefor  and so long as such
         failure to pay or discharge does not have a material  adverse effect on
         the  business,  operations  or financial  condition  of the  enterprise
         comprised of the Company and its Subsidiaries taken as a whole.

         5.08. Continuation of Business. The Company shall, and shall cause each
Subsidiary to, continue to engage in its business  substantially as conducted on
the date hereof.

         5.09. Use of Loan Proceeds.  The proceeds of all Loans hereunder to the
extent they are not Rollover Loans, shall be

                                       46

<PAGE>



applied by the Company to any one or more of the following purposes:  (a) to pay
at  maturity  commercial  paper  issued by the  Company  or (b)  subject  to the
provisions  of Section 6 hereof,  to other  general  corporate  purposes  of the
Company, including without limitation the payment of obligations incurred by the
Company or any of its Subsidiaries  for capital  expenditures or the purchase of
the capital stock or assets of other Coca-Cola bottling related enterprises.

         5.10. Notice of Pension-Related Events. Promptly after the Company, any
Controlled Group Member or any administrator of a Plan:

                  (i)  receives the notification referred to in clauses
         (i), (iv) or (vii) of Section 7.01(f) hereof,

             (ii) has knowledge of (A) the occurrence of a Reportable Event with
         respect to a Plan; (B) any event which has occurred or any action which
         has been taken to amend or  terminate  a Plan as referred to in clauses
         (ii) and (vi) of  Section  7.01(f)  hereof;  (C) any  event  which  has
         occurred  or any action  which has been  taken  which  could  result in
         complete  withdrawal,  partial  withdrawal,  or secondary liability for
         withdrawal  liability  payments with respect to a Multiemployer Plan as
         referred  to in clause  (vii) of  Section  7.01(f)  hereof;  or (D) any
         action which has been taken in furtherance  of, any agreement which has
         been  entered  into for,  or any  petition  which has been filed with a
         United States  district  court for, the  appointment of a trustee for a
         Plan as referred to in clause (iii) of Section 7.01(f) hereof, or

            (iii) files a notice of intent to terminate a Plan with the Internal
         Revenue Service or the PBGC; or files with the Internal Revenue Service
         a request  pursuant to Section  412(d) of the Code for a variance  from
         the minimum  funding  standard  for a Plan;  or files a return with the
         Internal  Revenue Service with respect to the tax imposed under Section
         4971(a) of the Code for failure to meet the minimum  funding  standards
         established under Section 412 of the Code for a Plan,

the Company will furnish to the Agent a copy of any notice received,  request or
petition  filed and agreement  entered into; the most recent Annual Report (Form
5500 Series) and  attachments  thereto for the Plan;  the most recent  actuarial
report for the Plan; any notice,  return or materials  required to be filed with
the Internal Revenue Service in connection with the event, action or filing; and
a written statement of a Responsible  Officer describing the event or the action
taken and the reasons therefor.

         5.11. Notices of Events of Default,  Levies Etc. Promptly upon becoming
aware thereof the Company shall give notice to the Agent of:


                                       47

<PAGE>



                  (a) the  occurrence  of any  Event  of  Default  or  Potential
         Default,  accompanied by a written  statement of a Responsible  Officer
         setting  forth the  details  thereof  and of any  action  with  respect
         thereto taken or contemplated by the Company;

                  (b) the filing against the Company or any of its  Subsidiaries
         of any  attachment,  levy,  writ of  execution or other  similar  legal
         process against assets of the Company or such Subsidiary  having a book
         value in excess of  $1,000,000,  unless the claim  giving  rise to such
         process is  adequately  covered by insurance  or is being  contested in
         good  faith by the  Company  or such  Subsidiary  by legal  proceedings
         diligently pursued; or

                  (c) the commencement, existence or threat of any litigation or
         other  proceeding  by or before any Official  Body against or affecting
         the Company or any of its  Subsidiaries  which,  if adversely  decided,
         would have a material  adverse  effect on the  business,  operations or
         financial condition of the enterprise  comprised of the Company and its
         Subsidiaries taken as a whole.



                                       48

<PAGE>



         SECTION 6.  NEGATIVE COVENANTS

         The  Company  covenants  and agrees that from and after the date hereof
and so long as it may borrow  hereunder  and until  payment in full of all Notes
issued hereunder and interest thereon and fees,  unless the Required Banks shall
otherwise consent in writing:

         6.01.  Financial Maintenance Covenants.

                  (a) Cash Flow/Fixed Charges Ratio. The Cash Flow/Fixed Charges
         Ratio,  as  determined  quarterly  as of the  last  day of each  fiscal
         quarter of the  Company  (and  treating  such  quarter  as having  been
         completed), shall not be less than 1.50 to 1 for each fiscal quarter.

                  (b)  Consolidated  Funded  Indebtedness/Cash  Flow Ratio.  The
         Consolidated  Funded   Indebtedness/Cash   Flow  Ratio,  as  determined
         quarterly as of the last day of each fiscal quarter of the Company (and
         treating  such  quarter  as having  been  completed),  shall not exceed
         six-to-one for any fiscal quarter.

         6.02. Liens. The Company shall not, and shall not permit any Subsidiary
to, at any time create,  incur, assume or suffer to exist any Lien on any of its
property or assets, tangible or intangible,  now owned or hereafter acquired, or
agree or become liable to do so, except:

                  (a) The  existing  material  Liens listed in Schedule 5 hereto
         (and extension,  renewal and  replacement  Liens upon the same property
         previously subject to an existing Lien,  provided the amount secured by
         each Lien constituting  such an extension,  renewal or replacement Lien
         shall not exceed the amount secured by the Lien previously existing);

                  (b) Liens arising from taxes, assessments, or claims described
         in Section  5.07  hereof  that are not yet due or that  remain  payable
         without  penalty or to the extent  permitted to remain unpaid under the
         proviso to such Section 5.07;

                  (c)  deposits  or  pledges  to secure  worker's  compensation,
         unemployment  insurance,  old age  benefits  or other  social  security
         obligations,  or in  connection  with or to secure the  performance  of
         bids,  tenders,  trade  contracts  or  leases,  or to secure  statutory
         obligations,  or stay,  surety or appeal  bonds,  or other  pledges  or
         deposits of like nature and all in the ordinary course of business;

                  (d) Liens on  property  securing  all or part of the  purchase
         price thereof and Liens  (whether or not assumed)  existing in property
         at the time of purchase thereof by the Company or a Subsidiary,  as the
         case may be (and extension, renewal and replacement Liens upon the same
         property

                                       49

<PAGE>



         previously subject to a Lien described in this clause (d), provided the
         amount secured by each Lien  constituting  such  extension,  renewal or
         replacement  shall not exceed the amount secured by the Lien previously
         existing),  provided  that  each such  Lien is  confined  solely to the
         property so purchased, improvements thereto and proceeds thereof;

                  (e) Liens resulting from progress payments or partial payments
         under United States Government contracts or subcontracts thereunder;

                  (f) Liens  arising  from  legal  proceedings,  so long as such
         proceedings   are  being   contested  in  good  faith  by   appropriate
         proceedings  diligently  conducted  and  execution  is  stayed  on  all
         judgments resulting from any such proceedings; and

                  (g) zoning restrictions,  easements, minor restrictions on the
         use of real property,  minor  irregularities in title thereto and other
         minor Liens that do not in the  aggregate  materially  detract from the
         value of a property  or asset to, or  materially  impair its use in the
         business of, the Company or such Subsidiary.

         6.03.  Guarantees.  The  Company  shall  not,  and shall not permit any
Subsidiary to, directly or indirectly  assume,  guarantee,  become surety for or
endorse or otherwise  become or remain directly or  contingently  liable upon or
with respect to Indebtedness  of any other person or persons except,  (i) in the
case of the Company only, with respect to obligations in an aggregate  principal
amount not to exceed $50 million and (ii) existing  guarantees  of  Subsidiaries
described in Schedule 6 hereto.

         6.04.  Investments.  The  Company  shall not,  and shall not permit any
Subsidiary to, at any time purchase,  acquire or own any stock,  bonds, notes or
other  securities  of,  or any  partnership  or other  interest  in, or make any
capital  contribution  to, any other person (any of the foregoing being referred
to in this Section 6.04 as an "investment"), except:

                  (a)  investments  existing on the date hereof in  Southeastern
         Container, Western Container Corporation and South Atlantic Canners and
         other  investments  existing on the date hereof with an aggregate value
         on the books of the Company not in excess of $750,000;

                  (b) investments in the capital stock of Subsidiaries listed in
         Schedule  2  hereto  and  investments  in  any  cooperative   providing
         bottling,  canning or other  productive  services to the Company or any
         Subsidiary;

                  (c)  investments in  obligations  backed by the full faith and
         credit of the United States of America;

                                       50

<PAGE>




                  (d)  investments in  certificates of deposit issued (i) by any
         of the  Banks,  or (ii) by any bank or by  United  States  or  Canadian
         commercial banks having  shareholders'  equity of at least $500,000,000
         and whose long term  obligations  are rated "AA" or "Aa" by  Standard &
         Poor's Corporation or Moody's Investors Service, Inc., respectively;

                  (e)  investments in commercial  paper or corporate  promissory
         notes maturing,  or which may be redeemed by the holder,  not more than
         six months after the date of acquisition  and rated "A-1" by Standard &
         Poor's Corporation or "P-1" by Moody's Investors Service, Inc.;

                  (f)  investments in repurchase  agreements held in safekeeping
         at  substantial  repositories  and secured by  investments  of the kind
         listed in clauses (c), (d) and (e) above;

                  (g)  investments  in time deposits  denominated  in Dollars in
         commercial  banks  (including  branch  offices of United  States banks)
         located in Western Europe and having  shareholders'  equity of at least
         $500,000,000;

                  (h) investments in assets, franchises and businesses after the
         date hereof,  the result of which does not cause the Company to violate
         any term of Section  6.01  hereof,  and as to which in the case of each
         such investment,  the chief financial officer of the Company shall have
         sent to each Bank a  certificate  certifying  that the  acquisition  is
         permitted  under Section 6.04 including this subsection (h), and in the
         event  that  the  purchase  price of any soft  drink  bottling  assets,
         franchises  and  business  acquired  singly or as a group  exceeds  $50
         million,  shall  have  sent  to  each  Bank a copy  of  audited  and/or
         unaudited  financial  statements for the most recently completed fiscal
         year  and  interim  period  relating  to  the  assets,  franchises  and
         businesses acquired; and

                  (i) other investments not exceeding  $500,000 in the aggregate
         at any time for the Company and all Subsidiaries.

         6.05.  Dispositions  of Assets.  The Company  shall not,  and shall not
permit any Subsidiary to, sell, convey, assign, abandon or otherwise transfer or
dispose of, voluntarily or involuntarily (any of the foregoing being referred to
in this Section 6.05 as a "transaction"  and any series of related  transactions
constituting  but a  single  transaction),  any of  its  properties  or  assets,
tangible or intangible, except:

                  (a)      transactions (including sales of trucks, vending
         machines and other equipment) in the ordinary course of
         business.


                                       51

<PAGE>



                  (b) transactions  between  Subsidiaries or between the Company
         and  Subsidiaries;  provided,  if the  transaction  should  involve the
         transfer  by the  Company of  bottling  contracts  either  listed as or
         constituting  at anytime a Material  Agreement or scheduled on Schedule
         3: (i) the recipient  Subsidiary  after the transaction  shall remain a
         wholly-owned   Subsidiary  of  the  Company;  and  (ii)  the  recipient
         Subsidiary  after the transaction (x) shall have  substantially  all of
         the previous rights of the Company under such bottling  contracts,  and
         (y)  shall  sublicense  to the  Company,  at least for the term of this
         Agreement,   substantially  all  of  its  rights  under  such  bottling
         contracts,  especially  the  right to  bottle  and  sell  the  products
         licensed  in  the  territories  granted  by  such  bottling  contracts;
         provided,  further,  that to the extent  there is a transfer of assets,
         other than bottling contracts,  to a Subsidiary,  such Subsidiary shall
         continue at all times to be  wholly-owned,  directly or indirectly,  by
         the Company;

                  (c)  any  sale  of  real  property  not  used  in the  current
         operations  of the Company and for not less than the fair market  value
         of such  property,  provided  that  the  aggregate  proceeds  of  sales
         pursuant to this clause (c) shall not exceed  $10,000,000 in any fiscal
         year of the Company;

                  (d) other sales,  conveyances,  assignments or other transfers
         or  dispositions  in immediate  exchange  for cash or tangible  assets,
         subject to prior approval in each case by the Required Banks;

                  (e) other sales,  conveyances,  assignments or other transfers
         or dispositions that do not in the aggregate exceed  $10,000,000 in any
         fiscal year of the Company;

                  (f)  the sale for cash of any and all accounts receivable
         in a face amount not to exceed Fifty Million Dollars
         ($50,000,000); and

                  (g) transfers or dispositions for cash, other than as provided
         by subsections  (a) through (f) of this section 6.05, if on the date of
         the  consummation  thereof,  if such  date is  prior  to the  Revolving
         Expiration  Date, the Commitments are permanently  reduced on such date
         by  the  amount  of  the  net  cash  proceeds  of  such   transfers  or
         dispositions in the manner set forth in Section 2.07(b)(ii).

         6.06. Material Agreements.  The Company shall not, and shall not permit
any  Subsidiary  to,  (a)  agree to any  material  modification  (by  amendment,
separate new agreement or otherwise) of any Material  Agreement  identified as a
"bottler's  contract" or "first line contract" in Schedule 3 or (b) agree to any
material  modification of any other Material  Agreement,  franchise agreement or
bottling contract to which the Company or a Subsidiary is now or hereafter party
if the effect of such modification would be

                                       52

<PAGE>



materially adverse to the business,  operations,  property or financial or other
condition of the Company and its Subsidiaries  taken as a whole; and the Company
shall not, and shall not permit any Subsidiary to, (i) suffer or permit any such
bottler's  contract or first line contract referred to in clause (a) above to be
in default or to lapse or be  withdrawn  by reason of any act or omission on the
part of the  Company or any  Subsidiary  or (ii) suffer or permit any such other
Material  Agreement,  franchise  agreement  or  bottling  contract  to which the
Company or a Subsidiary  is now or hereafter  party to be in default or to lapse
or be  withdrawn  by reason of any act or omission on the part of the Company or
any  Subsidiary  if the effect of such  default,  lapse or  withdrawal  would be
materially adverse to the business,  operations,  property or financial or other
condition of the Company and its Subsidiaries taken as a whole.

         6.07.  Compliance with Federal Reserve  Regulations.  The Company shall
not,  and shall not  permit  any  Subsidiary  to,  create,  incur or assume  any
Indebtedness or other liability,  or to make any investment,  resulting directly
or  indirectly  in a  violation  of  Regulation  G,  T, U or X of the  Board  of
Governors of the Federal  Reserve  System,  as amended or modified  from time to
time, or of other applicable Law.

         6.08.  Merger.  The  Company  shall  not,  and  shall  not  permit  any
Subsidiary to, merge with or into or consolidate with any other Person, or agree
to do any of the  foregoing,  except  that if no Event of Default  or  Potential
Default  shall occur and be continuing or shall exist at the time of such merger
or consolidation or immediately thereafter and after giving effect thereto

                  (a)      the Company may merge with any other corporation,
         including a Subsidiary, if the Company shall be the surviving
         corporation;

                  (b)      a wholly-owned Subsidiary may merge with or into or
         consolidate with any other wholly-owned Subsidiary; and

                  (c)      a wholly-owned Subsidiary may merge with any other
         corporation, if such Subsidiary shall be the surviving
         corporation.

         6.09.  Fiscal  Periods.  The Company will not permit its fiscal year to
end on a date other than a December 31 or a date within 5 days  thereof and will
not permit any fiscal  quarter to end on a date other than a March 31,  June 30,
September 30 or December 31 or a date within 5 days thereof. For purposes of the
covenants,  definitions and other provisions of this Agreement,  a fiscal period
which ends within five days of a March 31, June 30,  September 30 or December 31
shall be deemed to end on such March 31, June 30,  September  30 or December 31,
as the case may be.


                                       53

<PAGE>



         6.10.  Indebtedness of Subsidiaries.  The Company shall not
permit any Subsidiary to incur or permit to exist any Indebtedness
except Indebtedness to the Company or another Subsidiary.




                                       54

<PAGE>



         SECTION 7.  DEFAULTS

         7.01.  Events of  Default.  If one or more of the  following  described
Events of Default  shall  occur and be  continuing  or shall exist and shall not
have been remedied, that is to say:

                  (a) The Company  shall  default in the payment of principal of
         any of the Notes when due; or the Company  shall default in the payment
         of  interest  on any of the Notes or of the  Facility  Fee when due and
         such  default  shall  not  be  remedied  for  a  period  of  five  days
         thereafter; or

                  (b) The  Company or any  Subsidiary  shall  default in (i) any
         payment of the  principal  of or interest on any other  obligation  for
         borrowed money or (ii) any  obligation for the deferred  purchase price
         of  property  or (iii) any lease or  rental  obligation  or (iv) in the
         performance  of  any  covenant,  term  or  condition  contained  in any
         agreement or instrument under which any such obligation is created, and
         shall not have cured such default specified in clauses (i), (ii), (iii)
         or (iv)  within  any  period of grace  provided  by such  agreement  or
         instrument if the effect of such default is to cause,  or to permit the
         holder or  holders of such  obligation  (or a trustee on behalf of such
         holder or holders) to cause,  an obligation in excess of $10,000,000 to
         become due prior to its stated  maturity and such default is not waived
         or cured in accordance with the terms thereof; or

                  (c) Any  representation or warranty made by the Company herein
         or in any certificate or financial  statement furnished pursuant to the
         provisions  hereof,  or any such  certificate  or  financial  statement
         furnished pursuant to the provisions  hereof,  shall prove to have been
         false or  misleading  in any  material  respect  as of the time made or
         furnished; or

                  (d) The Company shall default in the performance or observance
         of any covenant  contained  in Section 6 hereof and such default  shall
         not be remedied for a period of five days after  notice  thereof to the
         Company from the holder of any Note; or

                  (e) The Company shall default in the performance or observance
         of  any  other  covenant,  agreement,   condition,  provision  or  duty
         hereunder  and such  default  shall not be remedied  for a period of 30
         days after  notice  thereof to the Company from the holder of any Note;
         or

                  (f) The  Required  Banks shall  determine in good faith (which
         determination  shall  be  conclusive)  that the  potential  liabilities
         associated  with the  events  set forth in clauses  (i)  through  (vii)
         below, individually or in the aggregate,  could have a material adverse
         effect  on  the  business  operations  or  financial  condition  of the
         Company:

                                       55

<PAGE>




                           (i) The PBGC notifies a Plan pursuant to Section 4042
                  of ERISA by  service  of a  complaint,  threat of filing a law
                  suit or otherwise of its determination that an event described
                  in Section  4042(a) of ERISA has  occurred,  a Plan  should be
                  terminated or a trustee should be appointed for a Plan; or

                      (ii) Any action is taken to  terminate a Plan  pursuant to
                  its provisions or the plan administrator files with the PBGC a
                  notice  of  intent  to  terminate  a Plan in  accordance  with
                  Section 4041 of ERISA; or

                     (iii) Any action is taken by a plan administrator to have a
                  trustee  appointed  for a Plan  pursuant  to  Section  4042 of
                  ERISA; or

                      (iv) A return is filed with the Internal  Revenue Service,
                  or a Plan is notified by the  Secretary of the Treasury that a
                  notice of  deficiency  under Section 6212 of the Code has been
                  mailed,  with respect to the tax imposed under Section 4971(a)
                  of the Code for failure to meet the minimum funding  standards
                  established under Section 412 of the Code; or

                     (v) A Reportable Event occurs with respect to a Plan; or

                      (vi) Any  action  is taken  to amend a Plan to  become  an
                  employee  benefit  plan  described  in Section  4021(b)(1)  of
                  ERISA,  causing a Plan  termination  under Section  4041(e) of
                  ERISA; or

                     (vii) The Company or any Controlled Group Member receives a
                  notice of  liability  or demand  for  payment  on  account  of
                  complete  withdrawal  under  Section  4203 of  ERISA,  partial
                  withdrawal  under  Section  4205 of  ERISA  or on  account  of
                  becoming  secondarily liable for withdrawal liability payments
                  under Section 4204 of ERISA (sale of assets); or

                  (g)  The  Coca-Cola   Company  and  any  of  its  wholly-owned
         subsidiaries shall fail for a period of ninety days to own at least 20%
         of the capital stock of the Company, or such lesser percentage as shall
         result  solely from the  issuance  after the date hereof by the Company
         for fair consideration of capital stock to any other person;

then, and in any such event,  the Banks shall be under no further  obligation to
make Loans  hereunder and the Agent shall,  upon written request of the Required
Banks, by written or telegraphic  notice to the Company,  declare all Notes then
outstanding  hereunder and interest accrued thereon and all other liabilities of
the Company hereunder and thereunder to be forthwith due and payable,

                                       56

<PAGE>



and the same shall thereupon become and be due and payable without  presentment,
demand, protest or further notice of any kind, all of which are hereby expressly
waived.

         If one or more of the following described Events of Default shall occur
and be  continuing or shall exist and shall not have been  remedied,  that is to
say:

                  (i) A proceeding  shall have been instituted in a court having
         jurisdiction  in the  premises  seeking a decree or order for relief in
         respect of the Company or any Subsidiary in an  involuntary  case under
         any  applicable  bankruptcy,  insolvency  or other  similar  law now or
         hereafter in effect, or for the appointment of a receiver,  liquidator,
         assignee,  custodian, trustee, sequestrator (or other similar official)
         of the Company or any  Subsidiary  or for any  substantial  part of its
         property,  or for the winding-up or liquidation of its affairs and such
         proceeding  shall  remain  undismissed  or unstayed and in effect for a
         period of 60 days or such court shall enter a decree or order  granting
         the relief sought in such proceeding; or

                  (j) The Company or any  Subsidiary  shall commence a voluntary
         case under any applicable  bankruptcy,  insolvency or other similar law
         now or hereafter in effect,  shall consent to the entry of an order for
         relief in an  involuntary  case under any such law, or shall consent to
         the  appointment  of or taking  possession  by a receiver,  liquidator,
         assignee, trustee, custodian,  sequestrator (or other similar official)
         of the Company or any  Subsidiary  or for any  substantial  part of its
         property,  or  shall  make a  general  assignment  for the  benefit  of
         creditors, or shall fail generally to pay its debts as they become due,
         or  shall  take  any  corporate  action  in  furtherance  of any of the
         foregoing;

then, and in any such event,  the Banks shall be under no further  obligation to
make Loans  hereunder  and all Notes then  outstanding  hereunder  and  interest
accrued  thereon  and  all  other  liabilities  of  the  Company  hereunder  and
thereunder  shall thereupon  become and be due and payable without  presentment,
demand, protest or notice of any kind, all of which are hereby expressly waived.

         The  Agent,  any Bank or  holder  of a Note  giving  any  notice to the
Company under this Section 7.01 shall  simultaneously send a copy of such notice
to the holders of the other  Notes.  Promptly  after the Agent  receives  actual
notice of the  existence of an Event of Default,  the Agent shall give each Bank
notice thereof.

         7.02. Rights of Set-Off. In case an Event of Default shall occur and be
continuing  or  shall  exist,  the  holder  of any  Note  and  any  holder  of a
participation  in a Note (whether such  participation  was acquired  pursuant to
Section 9.01 or Section 9.13 or otherwise)  shall have the right, in addition to
all other rights and remedies

                                       57

<PAGE>



available to it, without notice to the Company,  to set-off against and apply to
the then unpaid  balance of all the Notes  and/or  participations  and all other
obligations of the Company hereunder any debt owing to, and any other funds held
in any manner for the account of, the Company by such holder, including, without
limitation,  all funds in all  deposit  accounts  (general  or  special)  now or
hereafter  maintained by the Company for its own account with such holder.  Such
right,  in case of an Event of  Default,  shall  exist  whether  or not any such
holder or the Agent shall have made any demand under this  Agreement or any Note
and/or participation and whether or not the Notes and/or participations and such
other  obligations  are matured or unmatured.  The Company hereby  confirms each
such  holder's and each Bank's right of banker's lien and set-off and nothing in
this Agreement shall be deemed any waiver or prohibition of any such holder's or
of any Bank's right of banker's lien or set-off.



                                       58

<PAGE>



         SECTION 8.  THE AGENT

         8.01.  Appointment.  The Banks hereby appoint NationsBank,
N.A. to act as Agent as herein specified for the Banks hereunder.
Each of the Banks hereby irrevocably authorizes, and each holder of
any Note by the acceptance of such Note shall be deemed irrevocably
to authorize, the Agent to take such action on its behalf under the
provisions of this Agreement and any other instruments and
agreements referred to herein, and to exercise such powers and to
perform such duties hereunder, as are specifically delegated to or
required of the Agent by the terms hereof, together with such
powers as are reasonably incidental thereto.  NationsBank, N.A.
agrees to act as the Agent on behalf of the Banks to the extent
provided in this Agreement.

         8.02.  Delegation of Duties.  The Agent may perform any of its
duties hereunder by or through agents or employees and shall be
entitled to advice of counsel concerning all matters pertaining to
its duties hereunder.

         8.03. Nature of Duties;  Independent  Credit  Investigation.  The Agent
shall have no duties or  responsibilities  except those  expressly  set forth in
this Agreement.  The duties of the Agent shall be mechanical and  administrative
in nature;  the Agent  shall not have by reason of this  Agreement  a  fiduciary
relationship in respect of any Bank; and nothing in this Agreement, expressed or
implied, is intended to or shall be so construed as to impose upon the Agent any
obligations in respect of this  Agreement  except as expressly set forth herein.
Each  Bank  expressly   acknowledges  (i)  that  the  Agent  has  not  made  any
representations  or  warranties  to it and  that no act by the  Agent  hereafter
taken,  including  any review of the affairs of the Company,  shall be deemed to
constitute any representation or warranty by the Agent to any Bank; (ii) that it
has made  and  will  make its own  independent  investigation  of the  financial
condition and affairs,  and its own appraisal of the  credit-worthiness,  of the
Company in connection with this  Agreement;  and (iii) that the Agent shall have
no duty or responsibility, either initially or on a continuing basis, to provide
any  Bank  with  any  credit  or  other  information,  whether  coming  into its
possession  before  the  making of any Loans  hereunder  or at any time or times
thereafter  except  information  expressly  required  to be given  to the  Banks
hereunder.

         8.04. Actions in Discretion of Agent; Instructions from Required Banks.
The Agent agrees,  upon the written  request of the Required  Banks, to take any
action of the type  specified  as being  within the  Agent's  rights,  powers or
discretion  herein. In the absence of a request by the Required Banks, the Agent
shall have authority pursuant to Section 8.03 hereof, in its sole discretion, to
take or not to take any such action, unless this Agreement specifically requires
the consent of the Required Banks or all the Banks.  Any action taken or failure
to act pursuant to such  instructions or discretion  shall be binding on all the
Banks and

                                       59

<PAGE>



on all  holders  of Notes.  No Bank  shall  have any right of action  whatsoever
against  the Agent as a result of the Agent  acting or  refraining  from  acting
hereunder in accordance  with the  instructions of the Required Banks, or in the
absence of such  instructions,  in the absolute  discretion of the Agent (unless
this  Agreement  specifically  requires the consent of the Required Banks or all
the Banks), subject to the provisions of Section 8.05.

         8.05.  Exculpatory  Provisions.  Neither  the  Agent  nor  any  of  its
directors,  officers,  employees  or agents  shall be liable to any Bank for any
action taken or omitted to be taken by it or them  hereunder,  or in  connection
herewith,  unless  caused  by its or  their  own  gross  negligence  or  willful
misconduct.  In performing  its functions and duties  hereunder on behalf of the
Banks, the Agent shall exercise the same care which it would exercise in dealing
with  loans  for its own  account,  but it shall not (i) be  responsible  in any
manner to any of the Banks for the effectiveness,  enforceability,  genuineness,
validity or the due execution of this Agreement or any of the Notes,  or for any
recital,  representation,  warranty, document,  certificate, report or statement
herein or made or furnished under or in connection with this Agreement,  or (ii)
be under any obligation to any of the Banks to ascertain or to inquire as to the
performance or observance of any of the terms, covenants or conditions hereof or
thereof on the part of the Company,  or the financial  condition of the Company,
or the  existence  or possible  existence  of any Event of Default or  Potential
Default.  Promptly after the Agent receives  actual notice of the existence of a
Potential  Event of Default or an Event of  Default,  the Agent  shall give each
Bank notice thereof.

         8.06. Reimbursement and Indemnification.  Each Bank agrees to reimburse
and indemnify the Agent (to the extent not  reimbursed by the Company),  ratably
in  proportion  to its  Commitment,  for and  against  any and all  liabilities,
obligations,  losses,  damages,  penalties,  actions,  judgments,  suits, costs,
expenses or disbursements of any kind or nature  whatsoever which may be imposed
on,  incurred by or asserted  against the Agent, in its capacity as such, in any
way  relating  to or arising  out of this  Agreement  or the Notes or any action
taken or omitted by the Agent  hereunder or  thereunder;  provided  that no Bank
shall be  liable  for any  portion  of such  liabilities,  obligations,  losses,
damages, penalties,  actions, judgments, suits, costs, expenses or disbursements
to the extent  that the same result from (i) the  Agent's  gross  negligence  or
willful misconduct,  (ii) a claim against the Agent or the Banks with respect to
which such Bank was not given notice and the  opportunity  to participate in the
defense thereof, at its expense, or (iii) a compromise and settlement  agreement
entered into without the consent of such Bank.

         8.07.  Reliance by Agent.  The Agent shall be entitled to rely upon any
writing,  telegram,  telex or teletype  message,  resolution,  notice,  consent,
certificate,   letter,  cablegram,   statement,   order  or  other  document  or
conversation by telephone or otherwise

                                       60

<PAGE>



believed by it to be genuine and correct and to have been  signed,  sent or made
by the  proper  party or  parties,  and  upon  opinions  of  counsel  and  other
professional  advisors selected by the Agent. Subject to Section 8.05, the Agent
shall be fully  justified  in failing or refusing  to take any action  hereunder
unless it shall first be  indemnified to its  satisfaction  by the Banks against
any and all  liability  and  expense  which may be  incurred  by it by reason of
taking or continuing to take any such action.

         8.08. NationsBank, N.A. in its Individual Capacity. With respect to its
Commitment,  the  Loans  made by it and the Note held by it,  NationsBank,  N.A.
shall  have the same  rights  and  powers  hereunder  as any other  Bank and may
exercise  the same as though it were not the  Agent,  and the terms  "Banks"  or
"holders of Notes" shall, unless the context hereof otherwise indicates, include
NationsBank,  N.A.  in  its  individual  capacity.  NationsBank,  N.A.  and  its
affiliates  may,  without  liability to account,  make loans to, accept deposits
from, act as trustee under  indentures  of, and generally  engage in any kind of
banking or trust business with, the Company and its  shareholders,  Subsidiaries
and affiliates as though it were not acting as Agent hereunder.

         8.09.  Holders of Notes.  The Agent may deem and treat the payee of any
Note as the owner of such Note for all purposes  hereof unless and until written
notice of the  assignment  or  transfer  thereof  shall have been filed with the
Agent. Any request,  authority or consent of any party who at the time of making
such request or giving such authority or consent is the holder of any Note shall
be conclusive  and binding on any subsequent  holder,  transferee or assignee of
such Note or of any Note or Notes issued in exchange therefor.

         8.10.  Successor  Agent.  The  Agent  may  resign at any time by giving
written notice thereof to the Banks and the Company.  Upon any such resignation,
the  Required  Banks  shall have the right to appoint a successor  Agent.  If no
successor  Agent  shall have been so  appointed,  and shall have  accepted  such
appointment,  within 30 days  after  the  retiring  Agent's  giving of notice of
resignation,  then the  retiring  Agent may,  on behalf of the Banks,  appoint a
successor  Agent which shall be a commercial  bank organized or regulated  under
the laws of the  United  States of  America  or any State  thereof  and having a
combined capital and surplus of at least $100,000,000.  Upon the acceptance by a
successor  Agent of its  appointment as Agent  hereunder,  such successor  Agent
shall  thereupon  succeed  to and become  vested  with all the  rights,  powers,
privileges  and duties of the retiring  Agent,  and the retiring  Agent shall be
discharged  from its duties under this  Agreement.  After any  retiring  Agent's
resignation  hereunder as Agent, the provisions of this Section 8 shall inure to
its  benefit as to any  actions  taken or omitted by it while it was Agent under
this Agreement.



                                       61

<PAGE>



         SECTION 9.  MISCELLANEOUS

         9.01.  Equalization of Banks.  The Banks agree among  themselves  that,
with  respect to all  amounts  received  (except  under  Sections  2.13 and 2.14
hereof) by any Bank for  application  on any  obligation  relating to  Revolving
Loans hereunder or on the Revolving Notes,  equitable adjustment will be made in
the manner stated in the next succeeding  sentence so that, in effect,  all such
amounts  will be  shared  ratably  among  the  Banks,  in  proportion  to  their
Commitments,   whether  received  by  voluntary  payment,  by  realization  upon
security,  by the  exercise  of the  right  of  set-off  or  banker's  lien,  by
counterclaim  or  cross  action  or any  other  non-pro  rata  source.  Any Bank
receiving  any such  amount  shall  purchase  for cash from the  other  Banks an
interest in their Revolving Notes in such principal  amount as shall result in a
ratable  participation  by each of the Banks in the aggregate  unpaid  principal
amount  of all  outstanding  Revolving  Notes  then  held  by all of the  Banks;
provided  that  if all or any  portion  of  such  excess  amount  is  thereafter
recovered  from such Bank,  such  purchase  shall be rescinded  and the purchase
price restored to the extent of such  recovery,  together with interest equal to
the pro rata amount of  interest,  if any,  which is required to be paid by such
Bank pursuant to court order.

         9.02.  No  Implied  Waiver;  Cumulative  Remedies;   Writing  Required;
Attorney's Fees in Certain Circumstances.  No delay or failure of the Agent, any
Bank or the  holder of any Note in  exercising  any  right,  power or  privilege
hereunder  shall  affect such  right,  power or  privilege  except as and to the
extent that the assertion of any such right,  power or privilege shall be barred
by an  applicable  statute  of  limitations;  nor  shall any  single or  partial
exercise thereof or any abandonment or discontinuance of steps to enforce such a
right,  power or privilege preclude any further exercise thereof or of any other
right,  power or privilege.  The rights and remedies hereunder of the Agent, the
Banks and the  holders  of the Notes are  cumulative  and not  exclusive  of any
rights or remedies which they would otherwise have. Any waiver,  permit, consent
or approval of any kind or character on the part of any Bank or of the holder of
any Note of any breach or default  under this  Agreement,  or any such waiver of
any  provision or condition of this  Agreement,  must be in writing and shall be
effective  only to the extent in such  writing  specifically  set forth.  In the
event of  termination  adversely  to the Company of any action at law or suit in
equity in relation to this Agreement or the Notes,  the Company,  in addition to
all other sums which the Company may be required to pay,  will pay a  reasonable
sum for attorney's fees and other costs incurred by the holder or holders of the
Notes in connection with such action or suit.

         9.03.  Taxes.  The Company  agrees to pay any and all stamp,  document,
transfer or  recording  taxes,  and  similar  impositions  payable or  hereafter
determined to be payable in connection with

                                       62

<PAGE>



this Agreement or the Notes or any other documents,  instruments or transactions
pursuant  to or in  connection  herewith,  and agrees to save the Agent and each
Bank  harmless  from  and  against  any and all  present  or  future  claims  or
liabilities  with respect to, or resulting  from any delay in paying or omission
to pay, any such taxes or similar impositions.

         9.04. Modifications, Amendments or Waivers. With the written consent of
the  Required  Banks,  the  Agent,  acting on behalf of all the  Banks,  and the
Company may from time to time enter into  agreements  amending  or changing  any
provision of this Agreement or the rights of the Banks or the Company hereunder,
or the Agent with the written consent of the Required Banks may grant waivers or
consents to a  departure  from the due  performance  of the  obligations  of the
Company hereunder, any such agreement,  waiver or consent made with such written
consent being effective to bind all the Banks; provided, that no such agreement,
waiver or consent may be made which will:

                           (i) Reduce or increase  the amount or alter the terms
                  of  the  Commitment  of  any  Bank  hereunder,  or  alter  the
                  provisions  relating to the  facility  fee payable to any Bank
                  hereunder,  or amend  Section  2.13 or  Section  2.14  hereof,
                  without the written consent of all the Banks; or

                      (ii) Extend the time for payment of  principal or interest
                  on any Note, or reduce the principal  amount of or the rate of
                  interest  borne by any Note, or otherwise  affect the terms of
                  payment of the  principal of or interest on any Note,  without
                  the written consent of the holder of such Note;

                     (iii) Change the  percentages  specified in the  definition
                  herein of  "Required  Banks",  or amend  Section  9.01 or this
                  Section 9.04, without the written consent of all the Banks; or

                      (iv)          Change any of the provisions of Section 8
                  hereof, without the written consent of all the Banks.

         9.05.  Notices.  All notices by the Company to the Agent under Sections
2.06,  2.07(b),  2.09(f),  2.10 and 2.13  hereof and by the Agent to the Company
under  Section 7.01 hereof  shall be sent by telex or by telephone  confirmed by
telex or  letter,  and shall be  effective  when  telephoned  or, in the case of
telex,  when  received.  All notices by the Agent under Section  2.02(h)  hereof
shall be sent by telex, telecopy or by telephone confirmed by telex, telecopy or
telephone, when received; and all other notices by the Company, the Agent or any
Bank under Section 2.02 hereof shall be sent by telex or telecopy,  and shall be
effective when received. All notices by

                                       63

<PAGE>



any  person  to a Bank  (except  as  otherwise  provided  in the  preceding  two
sentences) under any of said Sections shall be in writing, including telegram or
telex, with all charges or postage prepaid, and shall be effective when received
by such  Bank.  All  other  notices,  requests,  demands,  directions  and other
communications  (collectively  "notices") given to or made upon any party hereto
under the  provisions of this  Agreement  shall be in writing  unless  otherwise
expressly  permitted  hereunder and shall be delivered or sent by first-class or
first-class express mail, or by telex or telecopier with confirmation in writing
mailed first class, in all cases with postage or charges prepaid,  addressed, if
to a Bank, at its (first) address set forth with its signature hereto, if to the
Agent, at its Office, and, if to the Company,  at 1900 Rexford Road,  Charlotte,
North Carolina 28211, Attention:  Vice President and Treasurer, or in accordance
with any unrevoked written direction from any party to the other parties hereto.
Except as  otherwise  expressly  provided  herein,  any  properly  given  notice
hereunder  shall be effective when received in the case of any notice  delivered
directly to the addressee or sent by first-class mail, telex or telecopier.  Any
Bank or holder of a Note giving any notice to the Company  shall  simultaneously
send a copy thereof to the Agent,  and the Agent shall promptly notify the other
Banks of the receipt by it of any notice.

         9.06.  Reimbursement for Certain Expenses. The Company agrees to pay or
cause to be paid and to save the Agent and each Bank harmless against  liability
for the payment of all reasonable out-of-pocket expenses, including counsel fees
(i) incurred by the Agent in  connection  with the  preparation,  execution  and
performance  of this  Agreement and related  transactions,  (ii) incurred by the
Agent in connection with any requested  amendments,  waivers or consents related
to the  provisions  hereof  and  (iii)  incurred  by the  Agent  or any  Bank in
connection  with the  enforcement  of this  Agreement.  The  obligations  of the
Company under this Section 9.06 shall survive the payment of the Notes.

         9.07. Severability. The provisions of this Agreement are intended to be
severable.  If any  provision  of  this  Agreement  shall  be  held  invalid  or
unenforceable in whole or in part in any jurisdiction,  such provision shall, as
to such  jurisdiction,  be  ineffective  to the  extent  of such  invalidity  or
unenforceability  without in any manner affecting the validity or enforceability
thereof in any other  jurisdiction  or the  remaining  provisions  hereof in any
jurisdiction.

         9.08.  Consent to  Jurisdiction;  Waiver of Jury  Trial.  All  judicial
proceedings brought against the Company in connection with this Agreement may be
brought in any state or federal court of competent  jurisdiction in the State of
North  Carolina,  and by execution and delivery of this  Agreement,  the Company
accepts, for

                                       64

<PAGE>



itself and in connection with its properties, generally and unconditionally, the
nonexclusive  jurisdiction of the aforesaid courts, and irrevocably agrees to be
bound by any final judgment  rendered  thereby in connection with this Agreement
from which no appeal has been taken or is  available.  The  Company  irrevocably
consents  to the service of process of any of the  aforementioned  courts in any
such action or  proceeding  by the mailing of copies  thereof by  registered  or
certified  mail,  postage  prepaid,  to its notice address  specified in Section
9.05,  such service to become  effective  ten (10) days after such mailing or at
such earlier time provided by law. The company  irrevocably  waives (a) trial by
jury in any action or proceeding in connection with this Agreement,  and (b) any
objection (including without limitation, any objection of the laying of venue or
based on the grounds of forum non conveniens) which it may now or hereafter have
to the  bringing  of any such  action  or  proceeding  in  connection  with this
Agreement in any jurisdiction  set forth above.  Nothing herein shall affect the
right to serve  process in any other manner  permitted by law or shall limit the
right of the Agent or any Bank to bring  proceedings  against the Company in the
courts of any other jurisdiction.

         9.09.  Governing  Law. This  Agreement  and the Notes issued  hereunder
shall be deemed to be  contracts  under the laws of the State of North  Carolina
and for all purposes  shall be governed by and construed in accordance  with the
laws of said State.

         9.10.  Prior  Understandings.   This  Agreement  supersedes  all  prior
understandings and agreements, whether written or oral, among the parties hereto
relating to the transactions provided for herein.

         9.11.  Survival.   All  representations,   warranties,   covenants  and
agreements  of the  Company  contained  herein or made in writing in  connection
herewith shall survive the making of Loans  hereunder and shall continue in full
force and effect so long as any of the Notes is outstanding and until payment in
full of all of the Company's obligations hereunder.

         9.12.  Binding Effect.  This Agreement shall become  effective upon the
Effective  Date and shall be binding upon and inure to the benefit of each party
hereto and its  successors  and assigns,  except that the Company may not assign
its rights hereunder or any interest herein without the prior written consent of
the Banks.

         9.13.  Assignments and Participations.

         (a) At any time after the Effective  Date each Bank may, with the prior
consent of the Agent and the Company,  which consent  shall not be  unreasonably
withheld, assign to one or more banks or financial institutions all or a portion
of its rights and

                                       65

<PAGE>



obligations  under  this  Agreement  (including,  without  limitation,  all or a
portion  of the  Notes  payable  to its  order);  provided,  that (i) each  such
assignment shall be of a constant,  and not a varying,  percentage of all of the
assigning Bank's rights and obligations  (including Loans) under this Agreement,
(ii) for each  assignment  involving  the issuance  and  transfer of Notes,  the
assigning Bank shall execute an Assignment and Acceptance and the Company hereby
consents to execute  replacement  Notes to give effect to the assignment,  (iii)
the minimum  Commitment  which shall be  assigned  is  $5,000,000  and (iv) such
assignee shall have an office located in the United States. Upon such execution,
delivery,  approval and acceptance,  from and after the effective date specified
in each Assignment and Acceptance,  (x) the assignee thereunder shall be a party
hereto and, to the extent that rights and  obligations  hereunder  or under such
Notes have been  assigned or negotiated  to it pursuant to such  Assignment  and
Acceptance  have the rights and  obligations of a Bank hereunder and a holder of
such Notes and (y) the assignor  thereunder shall, to the extent that rights and
obligations hereunder or under such Notes have been assigned or negotiated by it
pursuant  to such  Assignment  and  Acceptance,  relinquish  its  rights  and be
released from its obligations  under this Agreement.  No assignee shall have the
right to further  assign its rights and  obligations  pursuant  to this  Section
9.01.  Any Bank who  makes  an  assignment  shall  pay to the  Agent a  one-time
administrative fee of $2,500.00.

         (b) By executing and delivering an Assignment and Acceptance,  the Bank
assignor  thereunder and the assignee  thereunder confirm to and agree with each
other and the other parties  hereto as follows:  (i) the  assignment  made under
such  Assignment  and  Acceptance is made under such  Assignment  and Acceptance
without  recourse;  (ii) such assigning Bank makes no representation or warranty
and assumes no  responsibility  with respect to the  financial  condition of the
Borrower or any  Subsidiary or the  performance or observance by the Borrower or
any  Subsidiary of any of its  obligations  under any Loan Document or any other
instrument or document furnished  pursuant hereto;  (iii) such assignee confirms
that it has  received  a copy of this  Agreement,  together  with  copies of the
financial statements delivered pursuant to Section 5.01 and such other documents
and information as it has deemed appropriate to make its own credit analysis and
decision to enter into such Assignment and Acceptance;  (iv) such assignee will,
independently  and without  reliance upon the Agent,  such assigning Bank or any
other  Bank and  based  on such  documents  and  information  as it  shall  deem
appropriate at the time,  continue to make its own credit decisions in taking or
not  taking  action  under  this  Agreement;  (v)  such  assignee  appoints  and
authorizes  the Agent to take such action as agent on its behalf and to exercise
such powers under this  Agreement and the Notes as are delegated to the Agent by
the terms  hereof  and  thereof,  together  with such  powers as are  reasonably
incidental thereto; and (vi)

                                       66

<PAGE>



such assignee  agrees that it will perform in accordance with their terms all of
the  obligations  which  by the  terms  of this  Agreement  are  required  to be
performed by it as a Bank and a holder of such Notes.

         (c) The Agent shall  maintain at its address  referred to herein a copy
of each Assignment and Acceptance delivered to and accepted by it.

         (d) Upon its receipt of an  Assignment  and  Acceptance  executed by an
assigning Bank, the Agent shall give prompt notice thereof to the Company.

         (e) Each  Bank may sell  participations  to one or more  banks or other
entities  as to all or a  portion  of its  rights  and  obligations  under  this
Agreement; provided, that (i) such Bank's obligations under this Agreement shall
remain  unchanged,  (ii) such Bank shall remain solely  responsible to the other
parties hereto for the  performance of such  obligations,  (iii) such Bank shall
remain the holder of any Notes  issued to it for the purpose of this  Agreement,
(iv) such participations shall be in a minimum amount of $1,000,000, and (v) the
Company,  the  Agent and the other  Banks  shall  continue  to deal  solely  and
directly  with such Bank in connection  with such Bank's rights and  obligations
under this  Agreement  and with regard to any and all  payments to be made under
this Agreement;  provided,  that the participation  agreement between a Bank and
its  participants  may provide  that such Bank will obtain the  approval of such
participant  prior to such  Bank's  agreeing to any  amendment  or waiver of any
provisions  of this  Agreement  which  would  (A)  extend  the  maturity  of the
Revolving  Note,  (B) reduce the interest  rate  hereunder,  or (C) increase the
Commitment of the Bank granting the participation, and (vi) the sale of any such
participations  which require the Company to file a registration  statement with
the United States  Securities  and Exchange  Commission or under the  securities
regulations or laws of any state shall not be permitted.

         (f)  Notwithstanding  any other  provision set forth in this Agreement,
any Bank may at any time create a security interest in all or any portion of its
rights under this Agreement (including,  without limitation,  the Loans owing to
it and the Note or Notes  held by it) in favor of any  Federal  Reserve  Bank in
accordance  with  Regulation A of the Board of Governors of the Federal  Reserve
System. In addition, any Bank may assign to an affiliate of such Bank all of any
portion of its commitment without the consent of the Company or the Bank.

         9.14.  Headings; Table of Contents.  The Section and other
headings contained in this Agreement and the Table of Contents
which precedes this Agreement are for reference purposes only and

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<PAGE>



shall  not  control  or  affect  the  construction  of  this  Agreement  or  the
interpretation thereof in any respect.

         9.15.  Counterparts.   This  Agreement  may  be  executed  in  as  many
counterparts  as may be deemed  necessary and  convenient,  and by the different
parties hereto on separate counterparts,  each of which, when so executed, shall
be deemed an original,  but all such  counterparts  shall constitute but one and
the same instrument.

                  [Remainder of page intentionally left blank.]


                                       68

<PAGE>



         IN WITNESS  WHEREOF,  the parties hereto,  by their officers  thereunto
duly authorized, have executed this Agreement as of the day and year first above
written.

WITNESS:                        COCA-COLA BOTTLING CO. CONSOLIDATED

- ------------------------
                                By:____________________________
________________________        Name:  Brenda B. Jackson
                                Title: Treasurer




                                       69

<PAGE>



Original Commitment             NATIONSBANK, N.A., in its
Amount:  $36,000,000             individual capacity and as
                                 Administrative and Syndication
                                 Agent


                                By:____________________________
                                Name:  Thomas F. O'Neill
                                Title: Senior Vice President

                                Address:  NationsBank Plaza
                                          Charlotte, NC 28255
                                Attention:  Corporate Banking
                                            Department

                                With copy to:

                                600 Peachtree Street, N.E.
                                21st Floor
                                Atlanta, Georgia 30308-2213
                                Attention: Thomas F. O'Neill


                                       70

<PAGE>



Original Commitment              CITIBANK, N.A.
Amount:  $34,000,000

                                 By:_______________________________
                                 Title:____________________________
                                 Address:  399 Park Avenue
                                           New York, NY  10043
                                           Attention: Barbara Cohen
                                                      Vice President

                                  With copy to:

                                  400 Perimeter Center Terrace
                                  Suite 600
                                  Atlanta, GA 30346
                                  Attention: Kirk P. Lakeman



                                       71

<PAGE>



Original Commitment            BANK OF AMERICA NATIONAL TRUST
Amount:  $30,000,000           AND SAVINGS ASSOCIATION, in its
                               individual capacity and as
                               Documentation Agent


                               By:_______________________________
                               Title:____________________________
                               Address: 1850 Gateway Boulevard
                                        Concord, CA  94520
                                        Attention: Susan Hardeman

                               With copy to:

                               230 Peachtree Street, N.W.
                               Suite 1700
                               Atlanta, GA 30303
                               Attention:  William O. Tucker



                                       72

<PAGE>



Original Commitment           SUNTRUST BANK, ATLANTA
Amount:  $20,000,000


                              By:_______________________________
                              Title:____________________________


                              By:_______________________________
                              Title:____________________________


                              Address:  25 Park Place
                                        Mail Code 118
                                        Atlanta, GA 30303
                                        Attention:  Frank Callison


                                       73

<PAGE>



Original Commitment               SOCIETE GENERALE
Amount:  $10,000,000


                                  By:_______________________________
                                  Title:____________________________
                                  Address:          4800 Trammell Crow Center
                                                    2001 Ross Avenue
                                                    Dallas, Texas 75201
                                                    Attention:  Ralph Saheb

                                  With a copy to:

                                   Societe Generale
                                   303 Peachtree N.W.
                                   Atlanta, Georgia 30308
                                   Attention:  Jerome Jacques




                                       74

<PAGE>



Original Commitment                WACHOVIA BANK OF NORTH CAROLINA,
Amount:  $10,000,000                 N.A.


                                   By:_______________________________
                                   Title:____________________________
                                   Address:  400 South Tryon Street
                                                     Charlotte, NC  28285



                                       75

<PAGE>



Original Commitment                LTCB TRUST COMPANY
Amount:  $10,000,000


                                   By:_______________________________
                                   Title:____________________________
                                   Address:




                                       76

<PAGE>



Original Commitment                SIGNET BANK/VIRGINIA
Amount:  $10,000,000


                                   By:_______________________________
                                   Title:____________________________
                                   Address:  P.O. Box 25970
                                                     Richmond, VA  23260



                                       77

<PAGE>



Original Combined                  KREDIETBANK, N.V.
Commitment Amount:
$10,000,000

                                   By:_______________________________
                                   Title:____________________________
                                   Address: 1349 W. Peachtree Street
                                            Suite 1750
                                            Atlanta, Georgia 30309
                                            (404) 876-2556
                                            (404) 876-3212



                                       78

<PAGE>



                                    EXHIBIT A

                        APPLICABLE COMMITMENT PERCENTAGES

Bank                                                  Committed Percentage

NationsBank, N.A.                                              21.2%

Citibank, N.A.                                                 20.0%

Bank of American National Trust
 and Savings Association                                       17.6%

SunTrust Bank, Atlanta                                         11.7%

Societe Generale                                                5.9%

Wachovia Bank of North Carolina, N.A.                           5.9%

LTCB Trust Company                                              5.9%

Signet Bank/Virginia                                            5.9%

Kredietbank, N.A.                                               5.9%

                                            TOTAL:            100.0%


                                       79

<PAGE>


                                     EXHIBIT B

                         FORM OF ASSIGNMENT AND ACCEPTANCE

                             DATED ______________, 19__

              Reference  is  made  to  the  Amended  and  Restated  Credit
         Agreement dated as  of December 21, 1995  (the "Agreement") among
         Coca-Cola  Bottling  Co.  Consolidated,  a  Delaware  corporation
         ("Company"),  the  Banks  (as  defined  in  the  Agreement)   and
         NationsBank,  N.A., as  Agent for  the Banks  ("Agent").   Unless
         otherwise defined herein, terms defined in the Agreement are used
         herein with the same meanings.

              _______________________ (the "Assignor") and _______________
         (the "Assignee") agree as follows:

              1.   The Assignor hereby sells and assigns to the  Assignee,
         and the Assignee hereby purchases and assumes  from the Assignor,
         WITHOUT  RECOURSE,  a  ___%1  interest  in  and  to  all  of  the
         Assignor's rights and  obligations under the Agreement as  of the
         Effective Date (as defined below), including, without limitation,
         such  percentage interest  in the  Assignor's Loan  owing to  the
         Assignor  on the  Effective  Date,  and  the Notes  held  by  the
         Assignor.

              2.   The Assignor  (i) represents  and warrants that,  as of
         the date hereof,  the aggregate outstanding  principal amount  of
         the  Revolving  Loan  owing  to  it  (without  giving  effect  to
         assignments  thereof  which have  not  yet  become effective)  is
         $______;  (ii) represents and  warrants that it  is the legal and
         beneficial owner of  the interest being assigned  by it hereunder
         and that such  interest is free  and clear of any  adverse claim;
         (iii)  makes  no  representation  or  warranty  and  assumes   no
         responsibility  with respect  to  any  statements, warranties  or
         representations  made in or  in connection with  the Agreement or
         the   Revolving  Note  or   the  execution,  legality,  validity,
         enforceability,   genuineness,  sufficiency   or  value   of  the
         Agreement  or  the Revolving  Note  or  any  other instrument  or
         document furnished pursuant thereto; (iv) makes no representation
         or warranty  and assumes  no responsibility  with respect  to the
         financial  condition  of  the  Company  or  the  performance   or
         observance  by  Borrower  of  any of  its  obligations  under the
         Agreement  or  the Revolving  Note  or  any other  instrument  or
         document furnished  pursuant thereto  and (v) attaches  the Notes
         referred  to in  paragraph 1  above and  requests that  the Agent
         exchange such Note  for new Notes as follows:   A Revolving Note,
         dated ______, 19__  in the principal amount of  $_______, payable
         to the order of the Assignor, and a Revolving Note, dated ______,
         19__, in principal amount  of $_________ payable to the  order of
         the Assignee; and  a Competitive Bid Note dated  _______, 19__ in
         the




                                         80



<PAGE>


         principal amount  of $________, payable  to the order  of the
         Assignor, and  a Competitive Bid  Note, dated ________,  19__,
         in the  principal amount of  $________ payable  to the order of
         the Assignee.

              3.   The Assignee (i)  confirms that it has received  a copy
         of  the   Agreement,  together  with  copies   of  the  financial
         statements referred  to in  Section 5.01  thereof and  such other
         documents  and information as  it has deemed  appropriate to make
         its  own  credit  analysis  and  decision  to   enter  into  this
         Assignment   and   Acceptance;   (ii)  agrees   that   it   will,
         independently and without reliance  upon the Agent, the Assignor,
         or any other Bank and based on  such documents and information as
         it shall deem appropriate at  the time, continue to make  its own
         credit decisions  in  taking  or  not  taking  action  under  the
         Agreement; (iii) appoints and authorizes  the Agent to take  such
         actions  on  its behalf  and  to  exercise such  powers  thereof,
         together with  such powers as are  reasonably incidental thereto;
         (iv) agrees that  it will perform  in accordance with its   terms
         all of  the obligations which by  the terms of the  Agreement are
         required to be performed  by the Bank;  and (v) specifies as  its
         address for notices the office set  forth beneath its name of the
         signature pages hereof.

              4.   The effective  date for this Assignment  and Acceptance
         shall be ________________ (the  "Effective Date").  Following the
         execution of this Assignment and Acceptance, it will be delivered
         to the  Agent for acceptance  and recording  by the  Agent.   The
         Assignor  shall retain all the rights accrued  to it prior to the
         Effective Date.

              5.   Upon such acceptance and recording, as of the Effective
         Date, (i)  the Assignee shall be a party to the Agreement and, to
         the extent provided in this  Assignment and Acceptance, have  the
         rights and obligations of a Bank thereunder and (ii) the Assignor
         shall,  to the extent provided in this Assignment and Acceptance,
         relinquish its rights and be released from  its obligations under
         the Agreement.

              6.   Upon such acceptance and  recording, from and after the
         Effective  Date, the  Agent  shall make  all  payments under  the
         Agreement  and Notes in  respect of the  interest assigned hereby
         (including,  without  limitation,  all  payments   of  principal,
         interest and facility fees with respect thereto) to the Assignee.
         The Assignor and Assignee shall make all appropriate  adjustments
         in payments  under the Agreement and the  Notes for periods prior
         to the Effective Date directly between themselves.


                                         81

<PAGE>



              7.   This Assignment and Acceptance shall be governed by and
         construed  in accordance  with, the  laws of  the State  of North
         Carolina.

                                  [NAME OF ASSIGNOR]

                                  By: _________________________
                                      Name:
                                      Title:

                                  Notice Address:


                                  After the Effective Date
                                  Outstanding Revolving Loans: $_______

                                  [NAME OF ASSIGNEE]

                                  By: _________________________
                                      Name:
                                      Title:

                                  Notice Address:


                                  After the Effective Date
                                  Outstanding Revolving Loans: $_______

                        Accepted this ___ day of _____, 19__

                        NATIONSBANK, N.A.

                        By: __________________________________
                            Name:
                            Title:

         We consent to the within

         Assignment this ___ day of
         __________, 199_.

         COCA-COLA BOTTLING CO. CONSOLIDATED

         By: _______________________________
         Title: ____________________________





                                         82



<PAGE>



                                     EXHIBIT C

                      [Form of Note for Competitive Bid Loans]

                        COCA-COLA BOTTLING CO. CONSOLIDATED

                                  Promissory Note

         $170,000,000                                    December 21, 1995

              FOR VALUE RECEIVED,  the undersigned COCA-COLA  BOTTLING CO.
         CONSOLIDATED,  a  Delaware  corporation  (the  "Company"), hereby
         promises to pay  to the order of _______________  (the "Bank") on
         the Competitive  Bid Maturity Date  of each Competitive  Bid Loan
         made by  the  Bank  to  the Company  pursuant  to  the  Agreement
         described below,  the  lesser of  (i) the  principal  sum of  One
         Hundred Seventy Million Dollars ($170,000,000) or (ii) the unpaid
         principal amount  of all such  Competitive Bid Loans made  by the
         Bank maturing on such Competitive Bid Maturity Date.  The Company
         further promises  to pay to the order of the Bank interest on the
         unpaid  principal amount of  each such Competitive  Bid Loan form
         time  to  time  outstanding  at  the  rate  or  rates  per  annum
         determined pursuant to Section 2.02  of, or as otherwise provided
         in,  the Agreement,  payable on the  dates set  forth in Sections
         2.02(i) and 2.12 of, or as otherwise provided in, the Agreement.

              This Competitive  Bid Note  is one of  the "Competitive  Bid
         Notes" referred to  in, and is entitled to  the benefits provided
         by,  the  Amended  and  Restated Credit  Agreement  dated  as  of
         December  21, 1995  among  the Company,  the banks  named  on the
         signature pages thereto and NationsBank, N.A., as  Agent, (as the
         same  may from time to time be  further amended and modified, the
         "Agreement").   Said  Agreement,  among  other  things,  contains
         provisions for acceleration  of the maturity  of Competitive  Bid
         Loans  evidenced  hereby upon  the  happening  of certain  stated
         events, upon the  terms and conditions therein specified.   Terms
         defined in the agreement shall have the same meanings herein.


              Subject to the provisions of the Agreement, payments of both
         principal   and  interest  shall   be  made  at   the  office  of
         NationsBank, N.A.,  located  at Independence  Center,  Charlotte,
         North Carolina 28255,  in lawful  money of the  United States  of
         America in immediately available funds.

              The Company waives presentment, demand, notice, protest  and
         all  other demands and  notices in connection  with the delivery,
         acceptance,  performance,   default   or  enforcement   of   this
         Competitive Bid Note and the Agreement, and an action for amounts
         due hereunder or thereunder shall immediately accrue.



                                         83



<PAGE>



              This Competitive Bid Note shall be governed by and construed
         and enforced in accordance  with the laws  of the State of  North
         Carolina.

                                  COCA-COLA BOTTLING CO. CONSOLIDATED


                                  By:________________________________

                                  Title:_____________________________




                                         84


<PAGE>




                                     EXHIBIT D

                         [Form of Note for Revolving Loans]

                        COCA-COLA BOTTLING CO. CONSOLIDATED

                                  Promissory Note


         $_________________________              December 21, 1995


              FOR VALUE  RECEIVED, the undersigned COCA-COLA  BOTTLING CO.
         CONSOLIDATED,  a  Delaware  corporation  (the  "Company"), hereby
         promises to pay to the order of _____________ (the "Bank") on the
         Revolving Loan Maturity Date of  each Revolving Loan made by  the
         Bank to  the Company pursuant  to the Agreement  described below,
         the  lesser  of  (i)  the  principal  sum  of  _________  Dollars
         ($_______)  or  (ii)  the  unpaid principal  amount  of  all such
         Revolving Loans made  by the Bank maturing on such Maturity Date.
         The Company  further promises  to pay  to the  order of the  Bank
         interest  on the unpaid principal amount hereof from time to time
         outstanding at the rate or rates per annum determined pursuant to
         Section  2.09(a) of, or  as otherwise provided  in the Agreement,
         payable  on  the dates  set  forth  in  Section  2.11 of,  or  as
         otherwise provided in, the Agreement.

              This Revolving Note is one of the "Revolving Notes" referred
         to in, and is entitled  to the benefits provided by, the  Amended
         and Restated Credit Agreement dated as of December 21, 1995 among
         the Company, the banks named  on the signature pages thereto  and
         NationsBank, N.A., as Agent (as the same may from time to time be
         further amended  or modified, the "Agreement").   Said Agreement,
         among  other  things,  contains  provisions  for  prepayments  on
         account  of the principal of Loans  evidenced hereby prior to the
         maturity thereof  and also  for acceleration of  the maturity  of
         such  Loans upon the happening of certain stated events, upon the

         terms and  conditions therein  specified.   Terms defined  in the
         Agreement shall have  the same meanings herein.   Borrower agrees
         to pay Default Interest when  and as provided in  Section 2.09(d)
         of the Agreement.

              Subject to the provisions of the Agreement, payments of both
         principal  and   interest  shall  be   made  at  the   office  of
         NationsBank,  N.A.  located  at  Independence  Center, Charlotte,
         North  Carolina 28255, in  lawful money  of the United  States of
         America in immediately available funds.

              The Company waives presentment,  demand, notice, protest and
         all other  demands and notices  in connection with  the delivery,
         acceptance, performance, default or  enforcement of this Note and

                                         85



<PAGE>


         the  Agreement,  and  an  action for  amounts  due  hereunder  or
         thereunder shall immediately accrue.

              This Note shall be governed by and construed and enforced in
         accordance with the laws of the State of North Carolina.


                                  COCA-COLA BOTTLING CO. CONSOLIDATED


                                  By:________________________________

                                  Title:_____________________________





                                         86


<PAGE>




                                     EXHIBIT E

                      [Form of Competitive Bid Quote Request]

                                                          __________, 19__
         To:     NationsBank, N.A.
                 Independence Center, 15th Floor
                 Charlotte, North Carolina 28255
                 Attention: Agency Services

         From:   Coca-Cola Bottling Co. Consolidated

         Re:     Competitive Bid Quote Request


              Pursuant to  Section 2.02(b)  of  the Amended  and  Restated
         Credit Agreement  dated as of  December 21, 1995  among Coca-Cola
         Bottling Co. Consolidated, the banks named on the signature pages
         thereto and NationsBank,  N.A., as Agent,  (as the same  may from
         time to time be further amended or modified, the "Agreement"), we
         hereby give  notice  that we  request  Quotes for  the  following
         proposed Competitive Bid Borrowing(s):

         Borrowing      Principal                Interest
           Date          Amount  1     Type2       Period 3




              Terms used herein  have the meanings assigned to them in the
         Agreement.

                                  COCA-COLA BOTTLING CO. CONSOLIDATED


                                  By:________________________________
                                       Title:





                                         87


<PAGE>




                                     EXHIBIT F

                          [Form of Competitive Bid Quote]


         NationsBank, N.A., as Agent
         Independence Center, 15th Floor
         Charlotte, North Carolina  28255
         Attention:  Agency Services

         Re:  Competitive Bid Quote to Coca-Cola Bottling Co. Consolidated
              (the "Company")

              This  Competitive  Bid Quote  is  given  in accordance  with
         Section  2.02(d) of  the  Amended and  Restated Credit  Agreement
         dated as  of  December 21,  1995,  among Coca-Cola  Bottling  Co.
         Consolidated, the banks named on  the signature pages thereto and
         NationsBank, N.A., as Agent (as the same may from time to time be
         further amended or modified, the "Agreement").   Terms defined in
         the agreement are used herein as defined therein.

              In  response  to the  Company's  invitation  dated ________,
         19__, we hereby make the following Competitive Bid Loan(s) in the
         following principal  amounts, for the  following Interest Periods
         and at the following rates:

         Borrowing      Principal           Interest
           Date   1      Amount 2  Type3      Period 4  Rate5





                                         88


<PAGE>




              We understand and agree that  the offer(s) set forth  above,
         subject to  the satisfaction  of  the applicable  conditions  set
         forth  in the agreement,  irrevocably obligate(s) us  to make the
         Competitive  Bid  Loan(s)  for  which  any  offer(s)  [is]  [are]
         accepted, in whole or in part (subject  to Section 2.02(g) of the
         Agreement).

                                  Very truly yours,

                                  [Name of Bank]


         Dated:                   By:________________________
                                     Authorized Officer



                                         89


<PAGE>




                                     EXHIBIT G

                         Opinion of Counsel to the Company


                                   See attached.



                                         90


<PAGE>




                                     EXHIBIT H

                                 Margin Certificate





                                         91


<PAGE>




                                     SCHEDULE 1

                            Certain Material Litigation






                                         92


<PAGE>




                                     SCHEDULE 2

                                    Subsidiaries







                                         93


<PAGE>




                                     SCHEDULE 3

                                Material Agreements




                                         94

<PAGE>





                                     SCHEDULE 4

                  Material Indebtedness and Contingent Liabilities





                                        95


<PAGE>




                                     SCHEDULE 5

                                   Material Liens





                                        96

<PAGE>





                                     SCHEDULE 6

                           Existing Subsidiary Guarantees



                                        97

<PAGE>
                         STRICTLY CONFIDENTIAL
  
                                                            November 9, 1995
                      BEVERAGE CAN AND END AGREEMENT


This letter confirms our agreement for the Ball Metal Beverage Container 
Group (BMBCG) to supply 202 12 oz aluminum cans and ends to Coca-Cola Bottling 
Company Consolidated, Inc. (CCBCC).

Supply Volume and Period

Location Volume     Supply Period

Mobile    200MM     January 1, 1996 through December 31, 2000 (5 years*).
                This agreement incorporates the "Alcan Band Agreement"
                formula pricing, and also includes BMBCG conversion
                prices subject to market changes as detailed below.

Nashville 185MM    January 1, 1996 through December 31, 1996. This
                agreements incorporates a one-year fixed London Metal
                Exchange/Mid West Premium (LME/MWP) ingot price
                and fixed BMBCG conversion price. Sheet conversion
                price subject to market changes.

Specifications

202 / 211 x 413 12 oz aluminum non-basecoated soft drink cans (.0112" input 
gauge). 202 B-64 aluminum SOT soft drink ends (.0086" input gauge shell & 
 .0100" input tab).

Supply Points

The 12 oz cans will be supplied from Conroe, TX and Findlay, Ohio. Ends will 
be supplied from Findlay, Ohio. If the supply point is changed, it will be a 
mutually agreed upon, qualified location, that is approved by CCBCC.

<PAGE>

November 9, 1995
Page 2

Formula Pricing (Examples Attached)

Three factors determine can and end pricing:

1. LME + MWP ingot price (Alcan Band Ceiling/Floor and fixed ingot).

2. Ingot conversion to aluminum sheet for body, shell, and tab stock (Alcan 
   Band Formula and market price).

3. Sheet conversion to aluminum beverage cans and ends (BMBCG Conversion Price).

Alcan Band Major Points (Mobile)

(Bullet) LME/MWP ingot ceiling of $.85/lb. and a floor of $.70/lb.

(Bullet) *Five (5) year agreement between CCBCC, Alcan and BMBCG. Note: If the 
         LME/MWP is outside the band for 75% of the days from July 1, 1999 
         through December 31, 1999, then the contract is involuntarily 
         extended for a 6th year (2001). This agreement (according to the
         Alcan Band) may be extended by mutual agreement between CCBCC, Alcan 
         and BMBCG for an additional 7th year (2002); this option must be 
         exercised by October 1, 2001 (October 1 of 6th year). Two successive 
         three (3) year extensions will also be made available provided all 
         parties agree on the terms and conditions twelve (12) months prior to 
         the termination of the initial five- (5) year term or any 
         extension period as discussed above.

(Bullet) Six (6) month average of the LME/MWP prices will be established twice 
         each year.

(Bullet) Binding agreement on all parties.

(Bullet) 50% of Intermediate Materials Producers Price Index (PPI) added to 
         ceiling and floor for 1997 and beyond.

(Bullet) Can sheet conversion price $.324/lb. (.0112") for 1996. Thereafter, 
         conversion price based on 50% of Intermediate Materials PPI % change.

<PAGE>

November 9, 1995
Page 3

Alcan Band Major Points (Mobile) (Continued)

(Bullet) End sheet conversion price $.849/lb. (.0086"). An increase of $.01 
         to $.02/lb. is expected in 1996 due to coating cost increase. 1997 
         and beyond, 50% of PPI change applies.

(Bullet) Significant increases not included in PPI require adjustment to 
         price, but no greater than other first tier aluminum suppliers.

Ball required to take minimum 95% of committed volume in six month period 
and can take maximum of 55% of annual volume in any 6 month period. CCBCC 
requirements should mirror this requirement as closely as possible.

Backhaul

<TABLE>
<CAPTION>
                                      Can      End    Dunnage
Ball Supply   Consolidated Bottling Backhaul Backhaul Backhaul                 Truckloads
 Location           Location         ($/M)    ($/M)    (T/L)       Volume       /Year
<S>            <C>                  <C>      <C>      <C>       <C>           <C>
Findlay, OH      Nashville, TN       $ 3.31   $ 0.09  $ 575.00  185,000,000    1029.4
 Conroe,TX         Mobile,AL         $ 2.43   $ 0.14  $ 695.60  200,000,000    1112.9
</TABLE>


Sales Terms

Invoices are issued once per week on Monday for the previous weeks shipments.

Terms: 1% 10 days, net 30 days from Monday invoice date. Interest assessed on 
past due invoices is at prime + 2%.

<PAGE>

November 9, 1995
Page 4

Packaging

Packaging materials (can pallets, end pallets, top frames and chipboard) are 
returnable and will be reconciled monthly.

Please sign both documents and return one to BMBCG and keep the other copy 
for your records.

COCA-COLA BOTTLING                BALL METAL BEVERAGE
COMPANY CONSOLIDATED              CONTAINER GROUP

/s/                               /s/ 

/s/                               /s/ 
Witness                           Witness

11/16/95                          11/9/95
Date                              Date

<PAGE>



<PAGE>
                  MEMBER PURCHASE AGREEMENT

This MEMBER PURCHASE AGREEMENT is entered into as of this
1st day of August, 1994, by and between SOUTH ATLANTIC
CANNERS, INC., a South Carolina corporation, hereinafter referred
to as "SAC," and  Coca-Cola Bottling Co. Consolidated, a Delaware
corporation, hereinafter referred to as "Member."

WHEREAS, SAC processes Coca-Cola and other soft drink
beverage products ("Beverage Products") and distributes and sells
them to its members on a cooperative basis; and

WHEREAS, Member is a franchised Coca-Cola bottler which has
satisfied SAC's qualifications for membership and intends to
purchase Beverage Products from SAC in accordance with this
Agreement,

NOW, THEREFORE, in consideration for the mutual undertakings
described herein and other good and valuable consideration, the
parties hereby agree as follows:

Section 1. Purchase Requirement.

A. Member agrees to a minimum purchase requirement of
the lesser of:

      (1) eighty percent (80%) of Member's monthly
      canned Coca-Cola product ("Canned Product")  requirements, or


      (2) 4,000,000 (four million) cases of Canned Product on an
      annual basis and not less than five percent (5%) of this
      amount on a monthly basis.

SAC agrees to sell and deliver such products in accordance with
this Agreement. As used herein, the terms "Coca-Cola product"
and "Coca-Cola products" mean any soft drink product made or
offered by The Coca-Cola Company.

B. The purchase and sale requirement in Section 1A(1)
of this Agreement applies to all Canned Product used during the
term of this Agreement by Member in Member's business or
businesses at the facilities listed in Attachment A. SAC agrees
to use its best efforts to sell Member additional Canned Product
up to Member's total requirements.

C. In the event SAC is unable for any reason to supply
Member with Canned Product for which it is obligated under this
Agreement, SAC shall release Member from Member's commitment to
buy such products from SAC, and Member shall likewise release SAC
from its commitment to sell such products, only with respect to
that portion of the Canned Product that SAC is unable to fill


<PAGE>

from SAC's production and only with respect to the time interval
during which SAC is unable to fill Member's orders from SAC's
production. In the event it should be necessary to allocate
SAC's production among parties entering into agreements similar
to this one, such shortage allocation shall be made among those
parties on the basis of their relative patronage for the prior
six (6) month period or on such other basis as may be determined
by SAC's Board of Directors ("SAC Board"), whose decisions shall
be binding.

Section 2. Price.

SAC will sell Canned Product at such prices as may be set
from time to time by the SAC Board and shall make patronage
refunds in accordance with SAC's Bylaws ("Bylaws"). Member shall
pay SAC in full within the payment time period specified by the
SAC Board. Such time period shall be specified on the invoice
along with any charges for late payment. If payments are not
made on a timely basis, SAC may elect to make future shipments on
a C.O.D. basis.

Section 3. Term.

A. Except as provided in Subparagraph B of this
Section, this Agreement shall be binding upon the parties until
such time as either party gives the other party twelve (12)
months' written notice of termination; provided, however, that
(l) either party shall have the right to terminate this Agreement
upon thirty (30) calendar days' written notice in the event the
other party files a voluntary petition in bankruptcy, is
adjudicated a bankrupt, is adjudged insolvent, makes a general
assignment of assets for the benefit of creditors, or has a
receiver appointed due to insolvency; and (2) SAC may terminate
this Agreement if Member (a) fails to meet the requirements for
membership in accordance with Section 2 of Article II of the
Bylaws, (b) fails to cure a material breach of this Agreement
within forty-five (45) days of receiving notice thereof, or (c)
has been found by SAC to have engaged in more than one violation
of Section 7 of this Agreement relating to Transshipping.

B. This Agreement may be terminated in accordance with
Subparagraph 2 of Section 9-B in the event the Force Majeure
provisions of that Subparagraph are met.

C. If SAC fails to maintain, for any continuous
period of six (6) months ("Comparison Period"), an average price
for Canned Product at or below the "Average Product Price" or a
quality of Canned Product at a level equal to or better than the
"Customary Product Quality," Member shall have the option to
terminate its purchase obligation under this Agreement upon sixty
(60) days' written notice delivered to SAC within three (3)
months after the close of the Comparison Period. As used herein,
the term "Average Product Price" shall mean the average price

                          -2-

<PAGE>

charged by two other manufacturers of Coca-Cola products selling
in the eastern United States capable of producing quantities
desired by Member during the Comparison Period, and the term
"Customary Product Quality" shall mean the standard quality of
Coca-Cola products customarily sold by other manufacturers of
such products in the eastern United States during the Comparison
Period. For purposes of determining SAC's average price for
Canned Product, the patronage dividend to be received by the
members for such period shall be taken into consideration in
determining the price charged members. If the exact amount of
the patronage dividend has not been determined for the Comparison
Period, reasonable estimates may be used for this purpose.

Section 4. Purchase Estimates and Orders. Member agrees to
provide SAC with estimates of its purchases of Canned Product at
such times and places as shall be required by the SAC Board.
Member shall place all orders with SAC at least fifteen (15)
calendar days prior to the requested delivery date.

Section 5. Delivery. SAC shall ship Canned Product to
Member within a reasonable time after receipt of an order from
Member that is within ten percent (10%) of the estimated amount
previously submitted to SAC by Member for such period. Delivery
shall be upon such terms as the SAC Board may determine from time
to time. Member agrees to accept delivery in such manner as
provided by SAC in accordance with the policy established by the
SAC Board.

Section 6. Certain Events of Default/Damages.

A. If Member (a) fails to purchase any Canned Product
for a period of sixty (60) calendar days, (b) fails to meet its
purchase requirements pursuant to Section 1 of this Agreement or
the Bylaws for a period of sixty (60) calendar days, (c) loses
its Coca-Cola franchise or otherwise ceases to be engaged in the
business of a franchised Coca-Cola bottler on account of
dissolution, merger, reorganization, or any other reason and in
any of such events has not given SAC twelve (12) months' written
notice of the termination of this Agreement as provided in
Section 3 of this Agreement, or (d) Member otherwise terminates
this Agreement without giving twelve (12) months' notice of
termination as provided in Section 3 of this Agreement, such
action shall constitute an Event of Default and Member shall pay
SAC as liquidated damages for failure to give the required notice
of termination an amount equal to the sum of its Canned Product
purchases during the immediately preceding twelve (12) month
period minus operating costs to SAC reasonably associated with
such production, and the amount of the Member's proportionate
interest in capital improvements purchased, or capital
improvements which SAC is under contract to purchase, for Canned
Product for the twelve (12) month notice period. For this
purpose, a Member's proportionate interest shall be measured by
its Canned Product patronage volume over the preceding twelve

                        -3-
<PAGE>

(12) month period in comparison with the total Canned Product
patronage volume for SAC during such period. These amounts shall
be paid within twenty (20) days of Member's receipt of notice of
the amount due from SAC.

B. Liquidated damages specified in Subparagraph A of
this Section apply only to those damages arising from the failure
to give the requisite notice of termination. Member shall be
responsible for any and all other liability, loss, or damage
arising from any other breach of the Agreement by Member.

C. Damages arising under Subsection A of this Section
6 by virtue of a merger, sale of assets, or other reorganization
in which the former Member's business as a franchised Coca-Cola
bottler is continued by another individual or entity ("Successor
Bottler") shall be abated if (l) the Successor Bottler applies
for and is approved as a member of SAC within thirty (30) days of
such reorganization or (2) the Successor Bottler agrees to honor
and abide by the twelve (12) months' written notice requirement
for termination between SAC and the former member. Member
represents that it will use its best efforts to cause the
Successor Bottler to apply for and be selected as a member of
SAC.

D. In addition to any other rights and remedies
arising under this Agreement, SAC shall be entitled, without
notice to Member, to set off and apply all amounts otherwise
payable under the Bylaws to Member upon withdrawal from SAC
against any and all obligations and liabilities of Member arising
under this Section 6.

Section 7. Transshipping.

A. Members shall not engage in transshipping of
Coca-Cola products in violation of requirements established by
The Coca-Cola Company ("Transshipping").

B. In the event that Member is determined to have
engaged in Transshipping, Member shall indemnify and hold
harmless SAC from any and all claims, losses and liabilities
incurred by SAC growing out of or resulting from such incident or
incidents of Transshipping. The rights of SAC under this Section
7 shall be in addition to other rights and remedies provided for
herein or otherwise available to SAC.

Section 8. Loss of Membership Qualification. In the event
Member ceases to be qualified for membership under Section 2 of
Article II of the Bylaws and fails to surrender its shares of
stock to SAC within thirty (30) days of receiving notice of its
loss of qualification, Member hereby assigns all right, title,
and interest in such shares to SAC, including the right to cancel
such shares.

                                -4-
<PAGE>

Section 9. Miscellaneous.

A. Representation of Member. Member represents that
it has received a copy of SAC's Articles of Incorporation and
Bylaws and agrees to abide by and be bound by them as well as by
any amendments thereto. In the event of a conflict between the
Articles of Incorporation or Bylaws and the terms of this
Agreement, the provisions of the Articles of Incorporation or
Bylaws shall govern.

B. Force Majeure.

1. If performance of this Agreement is prevented
or restricted by an event of Force Majeure, the party so affected
upon giving prompt notice to the other party shall be temporarily
excused from the performance so prevented or restricted. As used
herein, the term "Force Majeure" shall mean any causes or
contingencies beyond the reasonable control of the party affected
thereby, including but not limited to acts of God, fire,
explosion, breakdown or failure of plant machinery, strike,
walk-out, labor dispute, casualty or accident, lack of or failure
in whole or in part of transportation facilities, lack of or
failure in whole or in part of sources of supply of labor, raw
materials, acts of local, state, or federal governmental bodies
or agencies, or other such occurrences whether or not of like or
similar nature.

2. If an event of Force Majeure persists for
longer than (a) a period necessary to promptly and diligently
pursue efforts to overcome the event of Force Majeure or (b) a
period of four (4) months, whichever period is shorter, then the
party which is not affected by the Force Majeure may, upon ten
(10) days prior notice to the affected party, terminate this
Agreement without any liability of either party to the other.

C. Governing Law. This Agreement shall be interpreted
and construed in accordance with the laws of the State of South
Carolina, without regard to the conflict of laws provisions
thereof.

D. Severability. Should any part of this Agreement be
determined to be invalid or unenforceable, it shall not affect
the validity or enforceability of the remaining parts of this
Agreement. If any portion of this Agreement is unenforceable
because it is excessive or unreasonable, the parties intend that
such provision shall be binding and enforceable to the extent
that it is not excessive or unreasonable. In the event that an
arbitrator or court of competent jurisdiction determines that any
of the provisions of this Agreement specifically set forth herein
are incapable of being enforced, said arbitrator or court is
authorized and requested to modify and enforce such provisions to
the maximum extent permitted by law so as to most nearly
implement the terms of this Agreement.

                       -5-
<PAGE>

E. Notices. Any notices, requests, demands and other
communications to be given by any party hereunder shall be in
writing and shall be given by personal delivery, by overnight
delivery service or by registered or certified mail, postage
prepaid return receipt requested; and such notice shall be deemed
to be given at the time when the same shall be thus delivered or
mailed.

      (i) Notices to be given to SAC shall be given to:

                       601 Cousar Street
                       P. O. Box 548
                       Bishopville, S.C. 29010
                       ATTN: President
                       Telecopy Number: (803) 484-5841

          With a copy to:

                       Coca-Cola Bottling Co. Consolidated
                       1900 Rexford Road
                       Charlotte, NC 28211
                       Attention: Chief Financial Officer
                       Telecopy Number: (704) 551-4451


     (ii) Notices to Member shall be given to:

                       Coca-Cola Bottling Co. Consolidated
                       1900 Rexford Road
                       Charlotte, NC 28211
                       Attention: Chief Financial Officer
                       Telecopy Number: (704) 551-4451

           ATTN: David Singer

Either party may change its address for receiving notice by
written notice given to the other party.

F. Entire Agreement. This Agreement constitutes the
entire agreement of the parties and supersedes all prior written
or oral understandings.

G. No Waiver. Failure on the part of SAC to enforce
any of the provisions of this Agreement shall not constitute a
waiver of such breach or any succeeding breach, and shall not
affect the continuing obligation of the other party which shall
remain bound by the terms of this Agreement in all respects.

H. Prior Canning Agreements Superseded to the Extent
Inconsistent with this Agreement. This Agreement supersedes any
outstanding Canning Agency Agreement or Contract Canners
Agreement between the parties which establish terms by which SAC
shall produce cans or other products for Member, to the extent
such agreements are inconsistent with this Agreement.

                           -6-
<PAGE>

IN WITNESS WHEREOF, each of the parties has caused this
Agreement to be duly executed all as of the date first written above.

SOUTH ATLANTIC CANNERS, INC.         /s/ David Singer

By:                                 By: David Singer
Title:                              Title: VP & CFO

                            -7-

<PAGE>

                          ATTACHMENT "A"

Please list the locations, city and county, of the
facilities covered by this Agreement.






                                 MEMBER:
                                 
                                 By: 
                                 Title:

<PAGE>



<PAGE>
                 MEMBER PURCHASE AGREEMENT

    This MEMBER PURCHASE AGREEMENT is entered into as of this
1st day of August,  1994, by and between SOUTH ATLANTIC
CANNERS, INC., a South Carolina corporation, hereinafter referred
to as "SAC," and  CCBCC, a Delaware corporation, hereinafter referred 
to as "Member."

    WHEREAS, SAC processes Coca-Cola and other soft drink
beverage products ("Beverage Products") and distributes and sells
them to its members on a cooperative basis; and

    WHEREAS, Member is a franchised Coca-Cola bottler which has
satisfied SAC's qualifications for membership and intends to
purchase Beverage Products from SAC in accordance with this
Agreement,

    NOW, THEREFORE, in consideration for the mutual undertakings
described herein and other good and valuable consideration, the
parties hereby agree as follows:

  Section 1. Purchase Requirement.

       A. Member agrees to a minimum purchase requirement of the lessor of:

            (1) eighty percent (80%) of Member's monthly
     Coca-Cola PET 20 ounce bottle product ("20 Oz Bottled
     Product") requirements, or

           (2) 3,000,000 (three million) cases of 20 Oz Bottled
     Product on an annual basis and not less than five percent
     (5%) of this amount on a monthly basis.

SAC agrees to sell and deliver such products in accordance with
this Agreement. As used herein, the terms "Coca-Cola product"
and "Coca-Cola products" mean any soft drink product made or
offered by The Coca-Cola Company.

     B. The purchase and sale requirement in Section 1A(1)
of this Agreement applies to all 20 Oz Bottled Product used
during the term of this Agreement by Member in Member's business
or businesses at the facilities listed in Attachment A. SAC
agrees to use its best efforts to sell Member additional 20 Oz
Bottled Product up to Member's total requirements.

     C. In the event SAC is unable for any reason to supply
Member with 20 Oz Bottled Product for which it is obligated under
this Agreement, SAC shall release Member from Member's commitment
to buy such products from SAC, and Member shall likewise release
SAC from its commitment to sell such products, only with respect

        
<PAGE>

to that portion of the 20 Oz Bottled Product that SAC is unable
to fill from SAC's production and only with respect to the time
interval during which SAC is unable to fill Member's orders from
SAC's production. In the event it should be necessary to
allocate SAC's production among parties entering into agreements
similar to this one, such shortage allocation shall be made among
those parties on the basis of their relative patronage for the
prior six (6) month period or on such other basis as may be
determined by SAC's Board of Directors ("SAC Board"), whose
decisions shall be binding.
 
    Section 2. Price.

SAC will sell 20 Oz Bottled Product at such prices as may be
set from time to time by the SAC Board and shall make patronage
refunds in accordance with SAC's Bylaws ("Bylaws"). Member shall
pay SAC in full within the payment time period specified by the
SAC Board. Such time period shall be specified on the invoice
along with any charges for late payment. If payments are not
made on a timely basis, SAC may elect to make future shipments on
a C.O.D. basis.

   Section 3. Term.

     A. Except as provided in Subparagraph B of this
Section, this Agreement shall be binding upon the parties until
such time as either party gives the other party twelve (12)
months' written notice of termination; provided, however, that
(l) either party shall have the right to terminate this Agreement
upon thirty (30) calendar days' written notice in the event the
other party files a voluntary petition in bankruptcy, is
adjudicated a bankrupt, is adjudged insolvent, makes a general
assignment of assets for the benefit of creditors, or has a
receiver appointed due to insolvency; and (2) SAC may terminate
this Agreement if Member (a) fails to meet the requirements for
membership in accordance with Section 2 of Article II of the
Bylaws, (b) fails to cure a material breach of this Agreement
within forty-five (45) days of receiving notice thereof, or (c)
has been found by SAC to have engaged in more than one violation
of Section 7 of this Agreement relating to Transshipping.

     B. This Agreement may be terminated in accordance with
Subparagraph 2 of Section 9-B in the event the Force Majeure
provisions of that Subparagraph are met.

     C. If SAC fails to maintain, for any continuous
period of six (6) months ("Comparison Period"), an average price
for 20 Oz Bottled Product at or below the "Average Product Price"
or a quality of 20 Oz Bottled Product at a level equal to or
better than the "Customary Product Quality," Member shall have
the option to terminate its purchase obligation under this
Agreement upon sixty (60) days' written notice delivered to SAC
within three (3) months after the close of the Comparison Period.

                           -2-
<PAGE>

As used herein, the term "Average Product Price" shall mean the
average price charged by two other manufacturers of Coca-Cola
products selling in the eastern United States capable of
producing quantities desired by Member during the Comparison
Period, and the term "Customary Product Quality" shall mean the
standard quality of Coca-Cola products customarily sold by other
manufacturers of such products in the eastern United States
during the Comparison Period. For purposes of determining SAC's
average price for 20 Oz Bottled Product, the patronage dividend
to be received by the members for such period shall be taken into
consideration in determining the price charged members. If the
exact amount of the patronage dividend has not been determined
for the Comparison Period, reasonable estimates may be used for
this purpose.

Section 4. Purchase Estimates and Orders. Member agrees to
provide SAC with estimates of its purchases of 20 Oz Bottled
Product at such times and places as shall be required by the SAC
Board. Member shall place all orders with SAC at least fifteen
(15) calendar days prior to the requested delivery date.

   Section 5. Delivery. SAC shall ship 20 Oz Bottled Product
to Member within a reasonable time after receipt of an order from
Member that is within ten percent (10%) of the estimated amount
previously submitted to SAC by Member for such period. Delivery
shall be upon such terms as the SAC Board may determine from time
to time. Member agrees to accept delivery in such manner as
provided by SAC in accordance with the policy established by the
SAC Board.

  Section 6. Certain Events of Default/Damages.

      A. If Member (a) fails to purchase any 20 Oz Bottled
Product for a period of sixty (60) calendar days, (b) fails to
meet its purchase requirements pursuant to Section 1 of this
Agreement or the Bylaws for a period of sixty (60) calendar days,
(c) loses its Coca-Cola franchise or otherwise ceases to be
engaged in the business of a franchised Coca-Cola bottler on
account of dissolution, merger, reorganization, or any other
reason and in any of such events has not given SAC twelve (12)
months' written notice of the termination of this Agreement as
provided in Section 3 of this Agreement, or (d) Member otherwise
terminates this Agreement without giving twelve (12) months'
notice of termination as provided in Section 3 of this Agreement,
such action shall constitute an Event of Default and Member shall
pay SAC as liquidated damages for failure to give the required
notice of termination an amount equal to the sum of its 20 Oz
Bottled Product purchases during the immediately preceding twelve
(12) month period minus operating costs to SAC reasonably
associated with such production, and the amount of the Member's
proportionate interest in capital improvements purchased, or
capital improvements which SAC is under contract to purchase, for
20 Oz Bottled Product for the twelve (12) month notice period.

                        -3-
<PAGE>

For this purpose, a Member's proportionate interest shall be
measured by its 20 Oz Bottled Product patronage volume over the
preceding twelve (12) month period in comparison with the total
20 Oz Bottled Product patronage volume for SAC during such
period. These amounts shall be paid within twenty (20) days of
Member's receipt of notice of the amount due from SAC.

     B. Liquidated damages specified in Subparagraph A of
this Section apply only to those damages arising from the failure
to give the requisite notice of termination. Member shall be
responsible for any and all other liability, loss, or damage
arising from any other breach of the Agreement by Member.

     C. Damages arising under Subsection A of this Section
6 by virtue of a merger, sale of assets, or other reorganization
in which the former Member's business as a franchised Coca-Cola
bottler is continued by another individual or entity ("Successor
Bottler") shall be abated if (l) the Successor Bottler applies
for and is approved as a member of SAC within thirty (30) days of
such reorganization or (2) the Successor Bottler agrees to honor
and abide by the twelve (12) months' written notice requirement
for termination between SAC and the former member. Member
represents that it will use its best efforts to cause the
Successor Bottler to apply for and be selected as a member of
SAC.

     D. In addition to any other rights and remedies
arising under this Agreement, SAC shall be entitled, without
notice to Member, to set off and apply all amounts otherwise
payable under the Bylaws to Member upon withdrawal from SAC
against any and all obligations and liabilities of Member arising
under this Section 6.

   Section 7. Transshipping.

     A. Members shall not engage in transshipping of
Coca-Cola products in violation of requirements established by
The Coca-Cola Company ("Transshipping").

     B. In the event that Member is determined to have
engaged in Transshipping, Member shall indemnify and hold
harmless SAC from any and all claims, losses and liabilities
incurred by SAC growing out of or resulting from such incident or
incidents of Transshipping. The rights of SAC under this Section
7 shall be in addition to other rights and remedies provided for
herein or otherwise available to SAC.

    Section 8. Loss of Membership Qualification. In the event
Member ceases to be qualified for membership under Section 2 of
Article II of the Bylaws and fails to surrender its shares of
stock to SAC within thirty (30) days of receiving notice of its
loss of qualification, Member hereby assigns all right, title,

                            -4-
<PAGE>

and interest in such shares to SAC, including the right to cancel
such shares.

     Section 9. Miscellaneous.

     A. Representation of Member. Member represents that
it has received a copy of SAC's Articles of Incorporation and
Bylaws and agrees to abide by and be bound by them as well as by
any amendments thereto. In the event of a conflict between the
Articles of Incorporation or Bylaws and the terms of this
Agreement, the provisions of the Articles of Incorporation or
Bylaws shall govern.

     B. Force Majeure.

          1. If performance of this Agreement is prevented
or restricted by an event of Force Majeure, the party so affected
upon giving prompt notice to the other party shall be temporarily
excused from the performance so prevented or restricted. As used
herein, the term "Force Majeure" shall mean any causes or
contingencies beyond the reasonable control of the party affected
thereby, including but not limited to acts of God, fire,
explosion, breakdown or failure of plant machinery, strike,
walk-out, labor dispute, casualty or accident, lack of or failure
in whole or in part of transportation facilities, lack of or
failure in whole or in part of sources of supply of labor, raw
materials, acts of local, state, or federal governmental bodies
or agencies, or other such occurrences whether or not of like or
similar nature.

          2. If an event of Force Majeure persists for
longer than (a) a period necessary to promptly and diligently
pursue efforts to overcome the event of Force Majeure or (b) a
period of four (4) months, whichever period is shorter, then the
party which is not affected by the Force Majeure may, upon ten
(10) days prior notice to the affected party, terminate this
Agreement without any liability of either party to the other.

     C. Governing Law. This Agreement shall be interpreted
and construed in accordance with the laws of the State of South
Carolina, without regard to the conflict of laws provisions
thereof.

     D. Severability. Should any part of this Agreement be
determined to be invalid or unenforceable, it shall not affect
the validity or enforceability of the remaining parts of this
Agreement. If any portion of this Agreement is unenforceable
because it is excessive or unreasonable, the parties intend that
such provision shall be binding and enforceable to the extent
that it is not excessive or unreasonable. In the event that an
arbitrator or court of competent jurisdiction determines that any
of the provisions of this Agreement specifically set forth herein
are incapable of being enforced, said arbitrator or court is

                            -5-
<PAGE>

authorized and requested to modify and enforce such provisions to
the maximum extent permitted by law so as to most nearly
implement the terms of this Agreement.

     E. Notices. Any notices, requests, demands and other
communications to be given by any party hereunder shall be in
writing and shall be given by personal delivery, by overnight
delivery service or by registered or certified mail, postage
prepaid return receipt requested; and such notice shall be deemed
to be given at the time when the same shall be thus delivered or
mailed.

      (i) Notices to be given to SAC shall be given to:

                    601 Cousar Street
                    P. O. Box 548
                    Bishopville, S.C. 29010
                    ATTN: President        
                    Telecopy Number: (803) 484-5841

          With a copy to:

                    Coca-Cola Bottling Co. Consolidated
                    1900 Rexford Road
                    Charlotte, NC 28211
                    Attention: Chief Financial Officer
                    Telecopy Number: (704) 551-4451

     (ii) Notices to Member shall be given to:

          ATTN:

     Either party may change its address for receiving notice by
written notice given to the other party.
  
     F. Entire Agreement. This Agreement constitutes the
entire agreement of the parties and supersedes all prior written
or oral understandings.

     G. No Waiver. Failure on the part of SAC to enforce
any of the provisions of this Agreement shall not constitute a
waiver of such breach or any succeeding breach, and shall not
affect the continuing obligation of the other party which shall
remain bound by the terms of this Agreement in all respects.

                        -6-
<PAGE>

     H. Prior Canning Agreements Superseded to the Extent
Inconsistent with this Agreement. This Agreement supersedes any
outstanding Canning Agency Agreement or Contract Canners
Agreement between the parties which establish terms by which SAC
shall produce cans or other products for Member, to the extent
such agreements are inconsistent with this Agreement.

     IN WITNESS WHEREOF, each of the parties has caused this
Agreement to be duly executed all as of the date first written
above.

SOUTH ATLANTIC CANNERS, INC.           /s/ David V. Singer


By:                                   By: David V. Singer
Title:                                Title: VP & CFO

<PAGE>

                           ATTACHMENT "A"

Please list the locations, city and county, of the facilities covered by this 
Agreement.




                                        MEMBER:

                                        By:
                                        Title:
<PAGE>



<PAGE>
             MEMBER PURCHASE AGREEMENT

     This MEMBER PURCHASE AGREEMENT is entered into as of this
1st day of August, 1994, by and between SOUTH ATLANTIC
CANNERS, INC., a South Carolina corporation, hereinafter referred
to as "SAC," and CCBCC, a Delaware corporation, hereinafter referred 
to as "Member."

     WHEREAS, SAC processes Coca-Cola and other soft drink
beverage products ("Beverage Products") and distributes and sells
them to its members on a cooperative basis; and

     WHEREAS, Member is a franchised Coca-Cola bottler which has
satisfied SAC's qualifications for membership and intends to
purchase Beverage Products from SAC in accordance with this
Agreement,

     NOW, THEREFORE, in consideration for the mutual undertakings
described herein and other good and valuable consideration, the
parties hereby agree as follows:

    Section 1. Purchase Requirement.

    A. Member agrees to a minimum purchase requirement of
the lessor of:

          (1) eighty percent (80%) of Member's monthly
Coca-Cola PET two liter bottle product ("2 Liter Bottled
Product") requirements, or

          (2) 1,300,000 (one million three hundred thousand) cases 
of 2 Liter Bottled Product on an annual basis and not less than five percent
(5%) of this amount on a monthly basis.

SAC agrees to sell and deliver such products in accordance with
this Agreement. As used herein, the terms "Coca-Cola product"
and "Coca-Cola products" mean any soft drink product made or
offered by The Coca-Cola Company.
 
     B. The purchase and sale requirement in Section 1A(1)
of this Agreement applies to all 3 Liter Bottled Product used
during the term of this Agreement by Member in Member's business
or businesses at the facilities listed in Attachment A. SAC
agrees to use its best efforts to sell Member additional 3 Liter
Bottled Product up to Member's total requirements.

    C. In the event SAC is unable for any reason to supply
Member with 3 Liter Bottled Product for which it is obligated
under this Agreement, SAC shall release Member from Member's
commitment to buy such products from SAC, and Member shall
likewise release SAC from its commitment to sell such products,

<PAGE>

only with respect to that portion of the 3 Liter Bottled Product
that SAC is unable to fill from SAC's production and only with
respect to the time interval during which SAC is unable to fill
Member's orders from SAC's production. In the event it should be
necessary to allocate SAC's production among parties entering
into agreements similar to this one, such shortage allocation
shall be made among those parties on the basis of their relative
patronage for the prior six (6) month period or on such other
basis as may be determined by SAC's Board of Directors ("SAC
Board"), whose decisions shall be binding.

    Section 2. Price.

SAC will sell 3 Liter Bottled Product at such prices as may
be set from time to time by the SAC Board and shall make
patronage refunds in accordance with SAC's Bylaws ("Bylaws").
Member shall pay SAC in full within the payment time period
specified by the SAC Board. Such time period shall be specified
on the invoice along with any charges for late payment. If
payments are not made on a timely basis, SAC may elect to make
future shipments on a C.O.D. basis.

    Section 3. Term.

    A. Except as provided in Subparagraph B of this
Section, this Agreement shall be binding upon the parties until
such time as either party gives the other party twelve (12)
months' written notice of termination; provided, however, that
(l) either party shall have the right to terminate this Agreement
upon thirty (30) calendar days' written notice in the event the
other party files a voluntary petition in bankruptcy, is
adjudicated a bankrupt, is adjudged insolvent, makes a general
assignment of assets for the benefit of creditors, or has a
receiver appointed due to insolvency; and (2) SAC may terminate
this Agreement if Member (a) fails to meet the requirements for
membership in accordance with Section 2 of Article II of the
Bylaws, (b) fails to cure a material breach of this Agreement
within forty-five (45) days of receiving notice thereof, or (c)
has been found by SAC to have engaged in more than one violation
of Section 7 of this Agreement relating to Transshipping.

    B. This Agreement may be terminated in accordance with
Subparagraph 2 of Section 9-B in the event the Force Majeure
provisions of that Subparagraph are met.

    C. If SAC fails to maintain, for any continuous
period of six (6) months ("Comparison Period"), an average price
for 3 Liter Bottled Product at or below the "Average Product
Price" or a quality of 3 Liter Bottled Product at a level equal
to or better than the "Customary Product Quality," Member shall
have the option to terminate its purchase obligation under this
Agreement upon sixty (60) days' written notice delivered to SAC
within three (3) months after the close of the Comparison Period.

                         -2-
<PAGE>

As used herein, the term "Average Product Price" shall mean the
average price charged by two other manufacturers of Coca-Cola
products selling in the eastern United States capable of
producing quantities desired by Member during the Comparison
Period, and the term "Customary Product Quality" shall mean the
standard quality of Coca-Cola products customarily sold by other
manufacturers of such products in the eastern United States
during the Comparison Period. For purposes of determining SAC's
average price for 3 Liter Bottled Product, the patronage dividend
to be received by the members for such period shall be taken into
consideration in determining the price charged members. If the
exact amount of the patronage dividend has not been determined
for the Comparison Period, reasonable estimates may be used for
this purpose.

     Section 4. Purchase Estimates and Orders. Member agrees to
provide SAC with estimates of its purchases of 3 Liter Bottled
Product at such times and places as shall be required by the SAC
Board. Member shall place all orders with SAC at least fifteen
(15) calendar days prior to the requested delivery date.

    Section 5. Delivery. SAC shall ship 3 Liter Bottled
Product to Member within a reasonable time after receipt of an
order from Member that is within ten percent (10%) of the
estimated amount previously submitted to SAC by Member for such
period. Delivery shall be upon such terms as the SAC Board may
determine from time to time. Member agrees to accept delivery in
such manner as provided by SAC in accordance with the policy
established by the SAC Board.

    Section 6. Certain Events of Default/Damages.

   A. If Member (a) fails to purchase any 3 Liter Bottled
Product for a period of sixty (60) calendar days, (b) fails to
meet its purchase requirements pursuant to Section 1 of this
Agreement or the Bylaws for a period of sixty (60) calendar days,
(c) loses its Coca-Cola franchise or otherwise ceases to be
engaged in the business of a franchised Coca-Cola bottler on
account of dissolution, merger, reorganization, or any other
reason and in any of such events has not given SAC twelve (12)
months' written notice of the termination of this Agreement as
provided in Section 3 of this Agreement, or (d) Member otherwise
terminates this Agreement without giving twelve (12) months'
notice of termination as provided in Section 3 of this Agreement,
such action shall constitute an Event of Default and Member shall
pay SAC as liquidated damages for failure to give the required
notice of termination an amount equal to the sum of its 3 Liter
Bottled Product purchases during the immediately preceding twelve
(12) month period minus operating costs to SAC reasonably
associated with such production, and the amount of the Member's
proportionate interest in capital improvements purchased, or
capital improvements which SAC is under contract to purchase, for
3 Liter Bottled Product for the twelve (12) month notice period.

                        -3-
<PAGE>

For this purpose, a Member's proportionate interest shall be
measured by its 3 Liter Bottled Product patronage volume over the
preceding twelve (12) month period in comparison with the total
3 Liter Bottled Product patronage volume for SAC during such
period. These amounts shall be paid within twenty (20) days of
Member's receipt of notice of the amount due from SAC.

    B. Liquidated damages specified in Subparagraph A of
this Section apply only to those damages arising from the failure
to give the requisite notice of termination. Member shall be
responsible for any and all other liability, loss, or damage
arising from any other breach of the Agreement by Member.

    C. Damages arising under Subsection A of this Section
6 by virtue of a merger, sale of assets, or other reorganization
in which the former Member's business as a franchised Coca-Cola
bottler is continued by another individual or entity ("Successor
Bottler") shall be abated if (l) the Successor Bottler applies
for and is approved as a member of SAC within thirty (30) days of
such reorganization or (2) the Successor Bottler agrees to honor
and abide by the twelve (12) months' written notice requirement
for termination between SAC and the former member. Member
represents that it will use its best efforts to cause the
Successor Bottler to apply for and be selected as a member of
SAC.

     D. In addition to any other rights and remedies
arising under this Agreement, SAC shall be entitled, without
notice to Member, to set off and apply all amounts otherwise
payable under the Bylaws to Member upon withdrawal from SAC
against any and all obligations and liabilities of Member arising
under this Section 6.

    Section 7. Transshipping.

    A. Members shall not engage in transshipping of
Coca-Cola products in violation of requirements established by
The Coca-Cola Company ("Transshipping").

    B. In the event that Member is determined to have
engaged in Transshipping, Member shall indemnify and hold
harmless SAC from any and all claims, losses and liabilities
incurred by SAC growing out of or resulting from such incident or
incidents of Transshipping. The rights of SAC under this Section
7 shall be in addition to other rights and remedies provided for
herein or otherwise available to SAC.

   Section 8. Loss of Membership Qualification. In the event
Member ceases to be qualified for membership under Section 2 of
Article II of the Bylaws and fails to surrender its shares of
stock to SAC within thirty (30) days of receiving notice of its
loss of qualification, Member hereby assigns all right, title,

                          -4-
<PAGE>

and interest in such shares to SAC, including the right to cancel
such shares.

      Section 9. Miscellaneous.

     A. Representation of Member. Member represents that
it has received a copy of SAC's Articles of Incorporation and
Bylaws and agrees to abide by and be bound by them as well as by
any amendments thereto. In the event of a conflict between the
Articles of Incorporation or Bylaws and the terms of this
Agreement, the provisions of the Articles of Incorporation or
Bylaws shall govern.

    B. Force Majeure.

    1. If performance of this Agreement is prevented
or restricted by an event of Force Majeure, the party so affected
upon giving prompt notice to the other party shall be temporarily
excused from the performance so prevented or restricted. As used
herein, the term "Force Majeure" shall mean any causes or
contingencies beyond the reasonable control of the party affected
thereby, including but not limited to acts of God, fire,
explosion, breakdown or failure of plant machinery, strike,
walk-out, labor dispute, casualty or accident, lack of or failure
in whole or in part of transportation facilities, lack of or
failure in whole or in part of sources of supply of labor, raw
materials, acts of local, state, or federal governmental bodies
or agencies, or other such occurrences whether or not of like or
similar nature.

     2. If an event of Force Majeure persists for
longer than (a) a period necessary to promptly and diligently
pursue efforts to overcome the event of Force Majeure or (b) a
period of four (4) months, whichever period is shorter, then the
party which is not affected by the Force Majeure may, upon ten
(10) days prior notice to the affected party, terminate this
Agreement without any liability of either party to the other.

    C. Governing Law. This Agreement shall be interpreted
and construed in accordance with the laws of the State of South
Carolina, without regard to the conflict of laws provisions
thereof.

     D. Severability. Should any part of this Agreement be
determined to be invalid or unenforceable, it shall not affect
the validity or enforceability of the remaining parts of this
Agreement. If any portion of this Agreement is unenforceable
because it is excessive or unreasonable, the parties intend that
such provision shall be binding and enforceable to the extent
that it is not excessive or unreasonable. In the event that an
arbitrator or court of competent jurisdiction determines that any
of the provisions of this Agreement specifically set forth herein
are incapable of being enforced, said arbitrator or court is

                       -5-
<PAGE>

authorized and requested to modify and enforce such provisions to
the maximum extent permitted by law so as to most nearly
implement the terms of this Agreement.

      E. Notices. Any notices, requests, demands and other
communications to be given by any party hereunder shall be in
writing and shall be given by personal delivery, by overnight
delivery service or by registered or certified mail, postage
prepaid return receipt requested; and such notice shall be deemed
to be given at the time when the same shall be thus delivered or
mailed.

     (i) Notices to be given to SAC shall be given to:

                   601 Cousar Street
                   P. O. Box 548
                   Bishopville, S.C. 29010
                   ATTN: President
                   Telecopy Number: (803) 484-5841

         With a copy to:



                   Coca-Cola Bottling Co. Consolidated
                   1900 Rexford Road
                   Charlotte, NC 28211
                   Attention: Chief Financial Officer
                   Telecopy Number: (704) 551-4451

    (ii) Notices to Member shall be given to:





         ATTN:

     Either party may change its address for receiving notice by
written notice given to the other party.

     F. Entire Agreement. This Agreement constitutes the
entire agreement of the parties and supersedes all prior written
or oral understandings.

     G. No Waiver. Failure on the part of SAC to enforce
any of the provisions of this Agreement shall not constitute a
waiver of such breach or any succeeding breach, and shall not
affect the continuing obligation of the other party which shall
remain bound by the terms of this Agreement in all respects.

                     -6-
<PAGE>

     H. Prior Canning Agreements Superseded to the Extent
Inconsistent with this Agreement. This Agreement supersedes any
outstanding Canning Agency Agreement or Contract Canners
Agreement between the parties which establish terms by which SAC
shall produce cans or other products for Member, to the extent
such agreements are inconsistent with this Agreement.

     IN WITNESS WHEREOF, each of the parties has caused this
Agreement to be duly executed all as of the date first written
above.

SOUTH ATLANTIC CANNERS, INC.            /s/ David V. Singer


By:                                     By: David V. Singer
Title:                                  Title: VP & CFO

                               -7-                          
<PAGE>

                        ATTACHMENT " A "

Please list the locations, city and county, of the
facilities covered by this Agreement.




                                   MEMBER:


                                   By:
                                   Title:



<PAGE>

<PAGE>
                 MEMBER PURCHASE AGREEMENT
 
      This MEMBER PURCHASE AGREEMENT is entered into as of this
1st day of August, 1994, by and between SOUTH ATLANTIC
CANNERS, INC., a South Carolina corporation, hereinafter referred
to as "SAC," and CCBCC, a Delaware corporation, hereinafter referred 
to as "Member."

      WHEREAS, SAC processes Coca-Cola and other soft drink
beverage products ("Beverage Products") and distributes and sells
them to its members on a cooperative basis; and

      WHEREAS, Member is a franchised Coca-Cola bottler which has
satisfied SAC's qualifications for membership and intends to
purchase Beverage Products from SAC in accordance with this
Agreement,

      NOW, THEREFORE, in consideration for the mutual undertakings
described herein and other good and valuable consideration, the
parties hereby agree as follows:

    Section 1. Purchase Requirement.

     A. Member agrees to a minimum purchase requirement of
the lesser of:

       (1) eighty percent (80%) of Member's monthly
  Coca-Cola PET three liter bottle product ("3 Liter Bottled
  Product") requirements, or

       (2) 840,000 (eight hundred and forty thousand) cases of 
3 Liter Bottled Product on an annual basis and not less than five 
percent (5%) of this amount on a monthly basis.

SAC agrees to sell and deliver such products in accordance with
this Agreement. As used herein, the terms "Coca-Cola product"
and "Coca-Cola products" mean any soft drink product made or
offered by The Coca-Cola Company.

     B. The purchase and sale requirement in Section 1A(1)
of this Agreement applies to all 3 Liter Bottled Product used
during the term of this Agreement by Member in Member's business
or businesses at the facilities listed in Attachment A. SAC
agrees to use its best efforts to sell Member additional 3 Liter
Bottled Product up to Member's total requirements.
 
    C. In the event SAC is unable for any reason to supply
Member with 3 Liter Bottled Product for which it is obligated
under this Agreement, SAC shall release Member from Member's
commitment to buy such products from SAC, and Member shall
likewise release SAC from its commitment to sell such products,
                         

<PAGE>

only with respect to that portion of the 3 Liter Bottled Product
that SAC is unable to fill from SAC's production and only with
respect to the time interval during which SAC is unable to fill
Member's orders from SAC's production. In the event it should be
necessary to allocate SAC's production among parties entering
into agreements similar to this one, such shortage allocation
shall be made among those parties on the basis of their relative
patronage for the prior six (6) month period or on such other
basis as may be determined by SAC's Board of Directors ("SAC
Board"), whose decisions shall be binding.

    Section 2. Price.

   SAC will sell 3 Liter Bottled Product at such prices as may
be set from time to time by the SAC Board and shall make
patronage refunds in accordance with SAC's Bylaws ("Bylaws").
Member shall pay SAC in full within the payment time period
specified by the SAC Board. Such time period shall be specified
on the invoice along with any charges for late payment. If
payments are not made on a timely basis, SAC may elect to make
future shipments on a C.O.D. basis.

    Section 3. Term.

     A. Except as provided in Subparagraph B of this
Section, this Agreement shall be binding upon the parties until
such time as either party gives the other party twelve (12)
months' written notice of termination; provided, however, that
(l) either party shall have the right to terminate this Agreement
upon thirty (30) calendar days' written notice in the event the
other party files a voluntary petition in bankruptcy, is
adjudicated a bankrupt, is adjudged insolvent, makes a general
assignment of assets for the benefit of creditors, or has a
receiver appointed due to insolvency; and (2) SAC may terminate
this Agreement if Member (a) fails to meet the requirements for
membership in accordance with Section 2 of Article II of the
Bylaws, (b) fails to cure a material breach of this Agreement
within forty-five (45) days of receiving notice thereof, or (c)
has been found by SAC to have engaged in more than one violation
of Section 7 of this Agreement relating to Transshipping.

    B. This Agreement may be terminated in accordance with
Subparagraph 2 of Section 9-B in the event the Force Majeure
provisions of that Subparagraph are met.

    C. If SAC fails to maintain, for any continuous
period of six (6) months ("Comparison Period"), an average price
for 3 Liter Bottled Product at or below the "Average Product
Price" or a quality of 3 Liter Bottled Product at a level equal
to or better than the "Customary Product Quality," Member shall
have the option to terminate its purchase obligation under this
Agreement upon sixty (60) days' written notice delivered to SAC
within three (3) months after the close of the Comparison Period.

                          -2-
<PAGE>

As used herein, the term "Average Product Price" shall mean the
average price charged by two other manufacturers of Coca-Cola
products selling in the eastern United States capable of
producing quantities desired by Member during the Comparison
Period, and the term "Customary Product Quality" shall mean the
standard quality of Coca-Cola products customarily sold by other
manufacturers of such products in the eastern United States
during the Comparison Period. For purposes of determining SAC's
average price for 3 Liter Bottled Product, the patronage dividend
to be received by the members for such period shall be taken into
consideration in determining the price charged members. If the
exact amount of the patronage dividend has not been determined
for the Comparison Period, reasonable estimates may be used for
this purpose.

     Section 4. Purchase Estimates and Orders. Member agrees to
provide SAC with estimates of its purchases of 3 Liter Bottled
Product at such times and places as shall be required by the SAC
Board. Member shall place all orders with SAC at least fifteen
(15) calendar days prior to the requested delivery date.

     Section 5. Delivery. SAC shall ship 3 Liter Bottled
Product to Member within a reasonable time after receipt of an
order from Member that is within ten percent (10%) of the
estimated amount previously submitted to SAC by Member for such
period. Delivery shall be upon such terms as the SAC Board may
determine from time to time. Member agrees to accept delivery in
such manner as provided by SAC in accordance with the policy
established by the SAC Board.

    Section 6. Certain Events of Default/Damages.


    A. If Member (a) fails to purchase any 3 Liter Bottled
Product for a period of sixty (60) calendar days, (b) fails to
meet its purchase requirements pursuant to Section 1 of this
Agreement or the Bylaws for a period of sixty (60) calendar days,
(c) loses its Coca-Cola franchise or otherwise ceases to be engaged 
in the business of a franchised Coca-Cola bottler on account of 
dissolution, merger, reorganization, or any other reason 
and in any of such events has not given SAC twelve (12)
months' written notice of the termination of this Agreement as
provided in Section 3 of this Agreement, or (d) Member otherwise
terminates this Agreement without giving twelve (12) months'
notice of termination as provided in Section 3 of this Agreement,
such action shall constitute an Event of Default and Member shall
pay SAC as liquidated damages for failure to give the required
notice of termination an amount equal to the sum of its 3 Liter
Bottled Product purchases during the immediately preceding twelve
(12) month period minus operating costs to SAC reasonably
associated with such production, and the amount of the Member's
proportionate interest in capital improvements purchased, or
capital improvements which SAC is under contract to purchase, for
3 Liter Bottled Product for the twelve (12) month notice period.

                         -3-

<PAGE>

For this purpose, a Member's proportionate interest shall be
measured by its 3 Liter Bottled Product patronage volume over the
preceding twelve (12) month period in comparison with the total
3 Liter Bottled Product patronage volume for SAC during such
period. These amounts shall be paid within twenty (20) days of
Member's receipt of notice of the amount due from SAC.

    B. Liquidated damages specified in Subparagraph A of
this Section apply only to those damages arising from the failure
to give the requisite notice of termination. Member shall be
responsible for any and all other liability, loss, or damage
arising from any other breach of the Agreement by Member.

    C. Damages arising under Subsection A of this Section
6 by virtue of a merger, sale of assets, or other reorganization
in which the former Member's business as a franchised Coca-Cola
bottler is continued by another individual or entity ("Successor
Bottler") shall be abated if (l) the Successor Bottler applies
for and is approved as a member of SAC within thirty (30) days of
such reorganization or (2) the Successor Bottler agrees to honor
and abide by the twelve (12) months' written notice requirement
for termination between SAC and the former member. Member
represents that it will use its best efforts to cause the
Successor Bottler to apply for and be selected as a member of
SAC.

    D. In addition to any other rights and remedies
arising under this Agreement, SAC shall be entitled, without
notice to Member, to set off and apply all amounts otherwise
payable under the Bylaws to Member upon withdrawal from SAC
against any and all obligations and liabilities of Member arising
under this Section 6.

    Section 7. Transshipping.

    A. Members shall not engage in transshipping of
Coca-Cola products in violation of requirements established by
The Coca-Cola Company ("Transshipping").

    B. In the event that Member is determined to have
engaged in Transshipping, Member shall indemnify and hold
harmless SAC from any and all claims, losses and liabilities
incurred by SAC growing out of or resulting from such incident or
incidents of Transshipping. The rights of SAC under this Section
7 shall be in addition to other rights and remedies provided for
herein or otherwise available to SAC.

    Section 8. Loss of Membership Qualification. In the event
Member ceases to be qualified for membership under Section 2 of
Article II of the Bylaws and fails to surrender its shares of
stock to SAC within thirty (30) days of receiving notice of its
loss of qualification, Member hereby assigns all right, title,

                         -4-
<PAGE>

and interest in such shares to SAC, including the right to cancel
such shares.

     Section 9. Miscellaneous.
   
     A. Representation of Member. Member represents that
it has received a copy of SAC's Articles of Incorporation and
Bylaws and agrees to abide by and be bound by them as well as by
any amendments thereto. In the event of a conflict between the
Articles of Incorporation or Bylaws and the terms of this
Agreement, the provisions of the Articles of Incorporation or
Bylaws shall govern.

     B. Force Majeure.

     1. If performance of this Agreement is prevented
or restricted by an event of Force Majeure, the party so affected
upon giving prompt notice to the other party shall be temporarily
excused from the performance so prevented or restricted. As used
herein, the term "Force Majeure" shall mean any causes or
contingencies beyond the reasonable control of the party affected
thereby, including but not limited to acts of God, fire,
explosion, breakdown or failure of plant machinery, strike,
walk-out, labor dispute, casualty or accident, lack of or failure
in whole or in part of transportation facilities, lack of or
failure in whole or in part of sources of supply of labor, raw
materials, acts of local, state, or federal governmental bodies
or agencies, or other such occurrences whether or not of like or
similar nature.

     2. If an event of Force Majeure persists for
longer than (a) a period necessary to promptly and diligently
pursue efforts to overcome the event of Force Majeure or (b) a
period of four (4) months, whichever period is shorter, then the
party which is not affected by the Force Majeure may, upon ten
(10) days prior notice to the affected party, terminate this
Agreement without any liability of either party to the other.
 
     C. Governing Law. This Agreement shall be interpreted
and construed in accordance with the laws of the State of South
Carolina, without regard to the conflict of laws provisions
thereof.

     D. Severability. Should any part of this Agreement be
determined to be invalid or unenforceable, it shall not affect
the validity or enforceability of the remaining parts of this
Agreement. If any portion of this Agreement is unenforceable
because it is excessive or unreasonable, the parties intend that
such provision shall be binding and enforceable to the extent
that it is not excessive or unreasonable. In the event that an
arbitrator or court of competent jurisdiction determines that any
of the provisions of this Agreement specifically set forth herein
are incapable of being enforced, said arbitrator or court is

                      -5-
<PAGE>

authorized and requested to modify and enforce such provisions to
the maximum extent permitted by law so as to most nearly
implement the terms of this Agreement.

    E. Notices. Any notices, requests, demands and other
communications to be given by any party hereunder shall be in
writing and shall be given by personal delivery, by overnight
delivery service or by registered or certified mail, postage
prepaid return receipt requested; and such notice shall be deemed
to be given at the time when the same shall be thus delivered or
mailed.

    (i) Notices to be given to SAC shall be given to:

                      601 Cousar Street
                      P. 0. Box 548
                      Bishopville, S.C. 29010
                      ATTN: President
                      Telecopy Number: (803) 484-5841

With a copy to:


                      Coca-Cola Bottling Co. Consolidated
                      1900 Rexford Road
                      Charlotte, NC 28211
                      Attention: Chief Financial Officer
                      Telecopy Number: (704) 551-4451

      (ii)  Notices to Member shall be given to:

            ATTN:

      Either party may change its address for receiving notice by
written notice given to the other party.

      F. Entire Agreement. This Agreement constitutes the
entire agreement of the parties and supersedes all prior written
or oral understandings.

      G. No Waiver. Failure on the part of SAC to enforce
any of the provisions of this Agreement shall not constitute a
waiver of such breach or any succeeding breach, and shall not
affect the continuing obligation of the other party which shall
remain bound by the terms of this Agreement in all respects.

                    -6-
<PAGE>

     H. Prior Canning Agreements Superseded to the Extent
Inconsistent with this Agreement. This Agreement supersedes any
outstanding Canning Agency Agreement or Contract Canners
Agreement between the parties which establish terms by which SAC
shall produce cans or other products for Member, to the extent
such agreements are inconsistent with this Agreement.

    IN WITNESS WHEREOF, each of the parties has caused this
Agreement to be duly executed all as of the day first written
above.

SOUTH ATLANTIC CANNERS, INC.     /s/ David V. Singer

By:                              By: David V. Singer
Title:                           Title: VP & CFO

                         -7-
<PAGE>


                      ATTACHMENT "A"

          Please list the locations, city and county, of the
facilities covered by this Agreement.





                                      MEMBER:

                                      By:
                                      Title:


<PAGE>

                       COCA-COLA BOTTLING CO. CONSOLIDATED

                             1996 ANNUAL BONUS PLAN
PURPOSE

The purpose of the bonus plan is to provide additional incentive to officers and
employees of the Company in key positions.

PLAN ADMINISTRATION

The plan will be  administered by the  Compensation  Committee as elected by the
Board of Directors.  The Committee is authorized to establish new guidelines for
administration  of  the  plan,  delegate  certain  tasks  to  management,   make
determinations and  interpretations  under the plan, and to make awards pursuant
to the plan. All  determinations  and  interpretations  of the Committee will be
binding upon the Company and each participant.

PLAN GUIDELINES

ELIGIBILITY:  The  Compensation  Committee is authorized to grant cash awards to
any officer,  including officers who are directors and to other employees of the
Company and its  affiliates in key  positions.  

PARTICIPATION:  Management  will recommend  annually key positions  which should
qualify for awards under the plan. The Compensation Committee has full and final
authority in its  discretion  to select the key  positions  eligible for awards.
Management   will  inform   individuals  in  selected  key  positions  of  their
participation in the plan.


                                      -1-


<PAGE>


QUALIFICATION AND AMOUNT OF AWARD:
1.       Participants will qualify for awards under the plan based
         (a)      Corporate goals set for the fiscal year.
         (b)      Division/Manufacturing Center goals or individual goals
                  set for the fiscal year.
         (c)      The Compensation Committee may, in its sole discretion,
                  amend or eliminate any individual award.
2.       The gross amount of the award will be specified as a percentage of base
         salary  of the  participant  and will be  determined  on the  following
         basis:

                  Goal Achievement*                  Amount of Award
                    (in percent)                     (as a % of max.)

                     89.0 or less                               0
                     89.1 -  94                                80
                     94.1 -  97                                90
                     97.1 - 100                               100
                    100.1 - 105                               110
                    105.1 - 110                               120

3.       The total cash award to the participant will be computed as follows:

         Gross  Cash  Award = Base  Salary  X  approved  bonus  % X the  indexed
         performance factor X overall goal achievement factor.

4.       The  Compensation  Committee  will review and  approve all awards.  The
         Committee has full and final  authority in its  discretion to determine
         the actual  gross amount to be paid to  participants.  The gross amount
         will be subject to all local, state and federal minimum tax withholding
         requirements.


                                       -2-
<PAGE>

5.       Participant  must be an  employee of the Company on the date of payment
         to qualify for an award.  Any  participant who leaves the employ of the
         Company,  voluntarily or  involuntarily,  prior to the payment date, is
         ineligible for any bonus. An employee who assumes a key position during
         the fiscal year may be eligible for a pro-rated  award at the option of
         the Compensation Committee,  provided the participant has been employed
         a minimum of three (3) months during the calendar year.

6.       Awards under the bonus program will not be made if any material aspects
         of the bottle contracts with The Coca-Cola Company are violated.

PAYMENT  DATE:  Awards  shall  be paid  upon  notification  from  the  Company's
independent auditors of the final results of operations for the fiscal year. The
Compensation  Committee is authorized to establish an earlier payment date based
on unaudited preliminary results.  

SPECIAL  AWARD   PROVISION:   Management  may  wish  to  recognize   outstanding
performances  by  individuals  who may or may not be in  eligible  positions  to
receive an award. Management may recommend awards for such individuals,  and the
Compensation Committee is authorized to make such awards.

AMENDMENTS, MODIFICATIONS AND TERMINATION
The Compensation  Committee is authorized to amend, modify or terminate the plan
retroactively at any time, in part or in whole.

                                       -3-

<PAGE>

                        APPROVED PERFORMANCE CRITERIA FOR
                       COMPENSATION COMMITTEE TO CONSIDER
                         IN AWARDING 1996 BONUS PAYMENTS

                                 CORPORATE GOALS

                                          WEIGHTAGE
PERFORMANCE INDICATOR                       FACTOR         GOAL**

1.       Cash Flow:
         Operating Cash Flow (A)             30%          Approved Budget
         Free Cash Flow  (B)                 30%          Approved Budget

2.       Net Income                          10%          Approved Budget

3.       Unit Volume                         10%          Approved Budget

4.       Nielsen Market Share                10%          Positive Share Swing

5.       Value Measure                       10%          Approved Budget
         (9 X OCF - Debt)

NOTES:
1.       A.       Operating cash flow is defined as income from operations  
                  before depreciation and amortization of goodwill and 
                  intangibles.

         B.       Free cash flow is defined as the net cash  available  for debt
                  paydown   after   considering   non-cash   charges,    capital
                  expenditures,  taxes and adjustments for changes in assets and
                  liabilities,   but   before   payment   of   cash   dividends.
                  Specifically   excluded  would  be  acquisitions  and  capital
                  expenditures   made  because  of  acquisitions.   Specifically
                  excluded from operating cash flow are gains/losses from:

                  -        Sales of franchise territories.
                  -        Sales of real estate
                  -        Sales of other assets
                  -        Other items as defined by the Compensation Committee.
NOTE:
                  **It  should  be noted  that  none of the  goals  reflect  the
                  possibility of a Joint Venture or  acquisitions.  Should these
                  events occur the goals would need to be recalculated.

                                -4-
<PAGE>


2.       Net Income is defined as the after-tax reported earnings of the 
         Company.

3.       Unit Volume is defined as bottle, can and pre-mix cases, converted to 
         8 oz. cases.

4.       The following items will be considered for exclusions by the Committee:
         -   Unusual or extraordinary events of more than $50,000
         -   Impact of non-budgeted acquisitions made after
             January 1, 1996.
         -   Adjustments   required  to  implement  unbudgeted  changes  in
             accounting  principles  (i.e.,  FASB rulings  regarding health
             care benefits for retirees, deferred taxes, etc.).
         -   Unbudgeted changes in depreciation and amortization schedules.
         -   Premiums paid or received due to the retirement or refinancing of 
             debt or hedging vehicles.

5.       Bonus program will not be in force if any material aspects of the 
         Bottle  Contracts  with  TCCC are violated.

6.       For purposes of  determining  1996 incentive  compensation,  accounting
         practices and  principles  used to calculate  "actual"  results will be
         consistent with those used in calculating the budget.




                                       -5-

<PAGE>


<PAGE>
LIST OF SUBSIDIARIES

<TABLE>
<CAPTION>



                                                              STATE/DATE                                     PERCENT
INVESTMENT IN                                               INCORPORATION              OWNED BY             OWNERSHIP
<S>                                                       <C>                         <C>                 <C>    

Columbus Coca-Cola Bottling Company                           Delaware                Consolidated              100%
                                                              7/10/84

Coca-Cola Bottling Co. of Nashville, Inc.                     Delaware                Consolidated              100%
                                                              2/5/85

Coca-Cola Bottling Co. of Roanoke, Inc.                       Delaware                Consolidated              100%
                                                              2/5/85

Coca-Cola Bottling Co. of Mobile, Inc.                        Alabama                 Consolidated              100%
 .                                                             7/29/85

Panama City Coca-Cola Bottling Company                        Florida                 Columbus                  100%
                                                              10/5/31                 CCBC, Inc.

Case Advertising, Inc.                                        Delaware                Consolidated              100%
                                                              2/18/88

C C Beverage Packing, Inc.                                    Delaware                Consolidated              100%
                                                              3/15/88

Tennessee Soft Drink Production Company                       Tennessee               CCBC of                   100%
                                                              12/22/88                Nashville, Inc.

The Coca-Cola Bottling Company of West                        West Virginia           Consolidated              100%
Virginia, Inc.                                                12/28/92

Jackson Acquisitions, Inc.                                    Delaware                Consolidated              100%
                                                              1/24/90

CCBCC, Inc.                                                   Delaware                Consolidated              100%
                                                              12/20/93

Coca-Cola Bottling Co. Affiliated, Inc.                       Delaware                Consolidated              100%
                                                              4/18/35

Metrolina Bottling Company                                    Delaware                Consolidated              100%
                                                              5/21/93

<PAGE>


LIST OF SUBSIDIARIES (cont.)


                                                            STATE/DATE                                        PERCENT
INVESTMENT IN                                               INCORPORATION             OWNED BY               OWNERSHIP

COBC, Inc.                                                    Delaware                Columbus Coca-            100%
                                                              11/23/93                Cola Bottling
                                                                                      Company

ECBC, Inc.                                                    Delaware                Coca-Cola Bottling        100%
                                                              11/23/93                Co. Affiliated, Inc.

MOBC, Inc.                                                    Delaware                Coca-Cola Bottling        100%
                                                              11/23/93                Co. of Mobile, Inc.

NABC, Inc.                                                    Delaware                Coca-Cola Bottling        100%
                                                              11/23/93                Co. of Nashville,
                                                                                      Inc.

PCBC, Inc.                                                    Delaware                Panama City Coca-         100%
                                                              11/23/93                Cola Bottling
                                                                                      Company

ROBC, Inc.                                                    Delaware                Coca-Cola Bottling        100%
                                                              11/23/93                Co. of Roanoke, Inc.

WCBC, Inc.                                                    Delaware                Coca-Cola Bottling        100%
                                                              11/23/93                Co. Affiliated, Inc.

WVBC, Inc.                                                    Delaware                The Coca-Cola             100%
                                                              11/23/93                Bottling Company
                                                                                      of West Virginia, Inc.

Coca-Cola Ventures, Inc.                                      Delaware                Coca-Cola Bottling        100%
                                                              6/17/93                 Co. Affiliated, Inc.

Whirl-i-Bird, Inc.                                            Tennessee               Consolidated              100%
                                                              11/3/86

Coca-Cola Bottling Company of                                 North Carolina          Consolidated              100%
North Carolina, LLC                                           12/18/95

Category Management Consulting, LLC                           North Carolina          Consolidated              100%
                                                              6/29/95

Chesapeake Treatment Company, LLC                             North Carolina          Consolidated              100%
                                                              6/5/95

</TABLE>
<PAGE>






                                                        EXHIBIT 23.1


                    Consent of Independent Accountants

We hereby consent to the incorporation by reference in the Prospectus 
constituting part of the Registration Statement on Form S-3 (No. 33-4325) and
Registration Statement on Form S-3 (No. 33-54657) of Coca-Cola Bottling Co.
Consolidated of our report dated February 23, 1996 appearing in this Form 10-K.


(Signature of Price Waterhouse LLP)

PRICE WATERHOUSE LLP
Charlotte, North Carolina
March 21, 1996

<PAGE>



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>                                                   
This  schedule  contains  summary  financial   information  extracted  from  the
financial  statements  as of and for the year  ended  December  31,  1995 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>                   <C>
<PERIOD-TYPE>                                         YEAR
<FISCAL-YEAR-END>                                     DEC-31-1995
<PERIOD-START>                                        JAN-02-1995
<PERIOD-END>                                          DEC-31-1995
<CASH>                                                      2,434
<SECURITIES>                                                    0
<RECEIVABLES>                                              12,504
<ALLOWANCES>                                                  406
<INVENTORY>                                                27,989
<CURRENT-ASSETS>                                           70,257
<PP&E>                                                    345,402
<DEPRECIATION>                                            153,602
<TOTAL-ASSETS>                                            676,571
<CURRENT-LIABILITIES>                                      80,574
<BONDS>                                                   419,896
<COMMON>                                                   12,055
                                           0
                                                     0
<OTHER-SE>                                                 44,563
<TOTAL-LIABILITY-AND-EQUITY>                              676,571
<SALES>                                                   761,876
<TOTAL-REVENUES>                                          761,876
<CGS>                                                     447,636
<TOTAL-COSTS>                                             447,636
<OTHER-EXPENSES>                                          252,527
<LOSS-PROVISION>                                                0
<INTEREST-EXPENSE>                                         33,091
<INCOME-PRETAX>                                            25,221
<INCOME-TAX>                                                9,685
<INCOME-CONTINUING>                                        15,536
<DISCONTINUED>                                                  0
<EXTRAORDINARY>                                             5,016
<CHANGES>                                                       0
<NET-INCOME>                                               10,520
<EPS-PRIMARY>                                                1.13
<EPS-DILUTED>                                                   0
        

</TABLE>


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