FIDELITY INTERNATIONAL LTD
SC 13D/A, 1996-09-06
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SCHEDULE 13D  
  
Amendment No. 1  
Electronic Retailing Systems  
common stock   
Cusip # 285825105  
Filing Fee: No  
 
 
Cusip # 285825105  
Item 1:	Fidelity International Limited  
Item 4:	PF  
Item 6:	Bermuda  
Item 7:	2,099,000  
Item 8:	None  
Item 9:	2,099,000  
Item 10:	None  
Item 11:	2,099,000  
Item 13:	10.08%  
Item 14:	HC, IA  
 
 
PREAMBLE  
  
	The filing of this Schedule 13D is not, and should not be  
deemed to be, an admission that such Schedule 13D is required to  
be filed.    
  
Item 1.	Security and Issuer.  
  
	This statement relates to shares of the Common Stock, $0.01  
par value (the "Shares") of Electronic Retailing Systems, a  
Delaware corporation (the "Company").  The principal executive  
offices of the Company are located at 372 Danbury Road, Wilton,  
CT 06897.  
  
Item 2.	Identity and Background.  
  
	Item 2 is amended as follows:  
  
	This statement is being filed by Fidelity International  
Limited, a Bermuda joint stock company incorporated for an  
unlimited duration by private act of the Bermuda legislature  
("FIL").  FIL is an investment adviser which provides investment  
advisory and management services to a number of non-U.S.  
investment companies or instrument trusts (the "International  
Funds") and certain institutional investors.  The principal  
office of FIL is located at Pembroke Hall, 42 Crow Lane,  
Hamilton, Bermuda.  
  
	The Shares to which this statement relates are owned  
directly and by Fidelity International Limited, through its  
subsidiaries and affiliates.  
  
	The name, residence or business address, principal  
occupation or employment and citizenship of each of the executive  
officers and directors of Fidelity International Limited are set  
forth in Schedule A hereto.  
  
	Within the past five years, none of the persons named in  
this Item 2 or listed on Schedule A has been convicted in any  
criminal proceeding (excluding traffic violations or similar  
misdemeanors) or has been a party to any civil proceeding and as  
a result thereof was or is subject to any judgment, decree or  
final order enjoining future violations of, or prohibiting or  
mandating activities subject to federal or state securities laws  
or finding any violations with respect to such laws.  
  
Item 3.	Source and Amount of Funds or Other Consideration.  
  
	Item 3 is amended as follows:  
  
	The International Funds and accounts, which own or owned  
Shares, purchased in the aggregate 2,219,000 Shares for cash in  
the amount of approximately $5,031,445, including brokerage  
commissions.  The International Funds and accounts used their own  
assets in making such purchase and no part of the purchase price  
is represented by borrowed funds.  Proceeds from 120,000 Shares  
sold aggregated approximately $315,190.  The attached Schedule B  
sets forth Shares purchased and/or sold since July 19, 1996.  
  
Item 4.	Purpose of Transaction.  
  
	Item 4 is amended as follows:  
  
	The purpose of FIL or its subsidiaries in having the  
International Funds and accounts purchase Shares (see Item 5  
below) is to acquire an equity interest in the Company in pursuit  
of specified investment objectives established by the Board of  
Directors of the International Funds.  
  
	FIL or its subsidiaries may continue to have the  
International Funds and accounts purchase Shares subject to a  
number of factors, including, among others, the availability of  
Shares for sale at what FIL or its subsidiaries considers to be  
reasonable prices and other investment opportunities that may be  
available to the International Funds and accounts.  
  
	FIL and its subsidiaries intend to review continuously the  
equity position of the International Funds and accounts in the  
Company.  Depending upon future evaluations of the business  
prospects of the Company and upon other developments, including,  
but not limited to, general economic and business conditions and  
money market and stock market conditions, FIL and its  
subsidiaries may determine to cause the International Funds to  
cease making additional purchases of Shares or to increase or  
decrease the equity interest in the Company by acquiring  
additional Shares, or by disposing of all or a portion of the  
Shares.  
  
	FIL and its subsidiaries have no present plan or proposal  
which relates to or would result in (i) an extraordinary  
corporate transaction, such as a merger, reorganization,  
liquidation, or sale or transfer of a material amount of assets  
involving the Company or any of its subsidiaries, (ii) any change  
in the Company's present Board of Directors or management, (iii)  
any material changes in the Company's present capitalization or  
dividend policy or any other material change in the Company's  
business or corporate structure, (iv) any change in the Company's  
charter or by-laws, or (v) the Company's common stock becoming  
eligible for termination of its registration pursuant to Section  
12(g)(4) of the 1934 Act.  
  
Item 5.	Interest in Securities of Issuer.  
  
	(a)	FIL beneficially owns, as investment adviser or the  
parent of the investment adviser to the International Funds and  
accounts, 2,099,000 Shares, or approximately 10.08% of the  
outstanding Shares of the Company.  Neither FIL, nor any of its  
affiliates nor, to the best knowledge of FIL, any of the persons  
name in Schedule A hereto, beneficially owns any other Shares.   
The combined holdings of FIL are 2,099,000 Shares, or  
approximately 10.08% of the outstanding Shares of the Company.  
  
	(b)	The International Funds, the International Pension  
Accounts and FIL, as investment adviser to the International  
Funds and International Pension Accounts, each has the sole power  
to vote and the sole power to dispose of the 2,099,000 Shares  
held by the International Funds and the International Pension  
Accounts.  FIL has the sole power to vote 2,099,000 shares and  
the sole power to dispose of 2,099,000 shares.    
  
Item 6.	Contract, Arrangements, Understandings or Relationships  
With Respect to Securities of the Issuer.  
  
	Neither FIL nor any of its affiliates nor, to the best  
knowledge of FIL, any of the persons named in Schedule A hereto  
has any joint venture, finder's fee, or other contract or  
arrangement with any person with respect to any securities of the  
Company.  
  
	The International Funds may from time to time own debt  
securities issued by the Company or its direct or indirect  
subsidiaries, and may from time to time purchase and/or sell such  
debt securities.  
  
 
 
Item 7.	Material to be Filed as Exhibits.  
  
	This statement speaks as of its date, and no inference  
should be drawn that no change has occurred in the facts set  
forth herein after the date hereof.  
  
Signature  
  
	After reasonable inquiry and to the best of my knowledge and  
belief, I certify that the information set forth in this  
statement is true, complete and correct.  
  
	Fidelity International Limited  
  
  
DATE:	September 5, 1996	By	/s/Arthur  
Loring			  
	Arthur Loring  
			Attorney-in-Fact
 
 
SCHEDULE A  
  
				POSITION WITH			PRINCIPAL  
NAME AND ADDRESS	INTERNATIONAL	OCCUPATION  
  
Edward C. Johnson 3d	Director & Chairman  
of the Board	Chief Executive  
82 Devonshire Street		Officer-FMR  
Corp.  
Boston, MA 02109  
  
Barry J. Bateman	Director	President-Fidelity  
London, England		International Ltd.  
EC3R 8LL  
  
William L. Byrnes	Director	Vice Chairman-  
82 Devonshire Street		FMR Corp.  
Boston, MA 02109  
  
Simon Haslam	Chief Financial Officer	CFO-Fidelity  
Oakhill House		International  
Limited  
130 Tonbridge Road  
Hildenborough, Kent,  
TN119DZ  
  
Charles T. M. Collis	Director, & V.P. 
	Private Attorney  
P.O.  Box HM 391  
Hamilton HMBX, Bermuda  
  
Glen R. Moreno	Director	Director-Fidelity  
25 Lovat Lane		International Ltd.  
London, England  
EC3R 8LL  
  
David J. Saul	Director	Executive V.P. &  
P.O. Box HM 670		President-Fidelity  
Hamilton, Bermuda		Bermuda, a division  
		of Fidelity   
		International Ltd.  
  
Brett P. Goodin	Company Secretary	Company Secretary  
and Chief  
P.O. Box HM 670		Legal Officer- 
Fidelity International  
Hamilton, Bermuda		Limited  
  
  
	Messrs. Johnson 3d, Byrnes, and Moreno are United States  
citizens and Messrs. Cambridge, Collis, Saul, and Bateman are  
citizens of the United Kingdom.  
  
 
 
SCHEDULE B  
  
  
Electronic Retailing Systems  
  
Two International Account(s) sold Shares since July 19, 1996 at  
the dates and at the prices set forth below.  The transactions  
were made for cash in open market transactions.  
  
	DATE	SHARES	PRICE  
  
	08-05-96	80,000	$2.61  
	08-09-96	40,000	2.66  
 


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