GOLF ROUNDS COM INC
SC 13D/A, 2000-02-10
NON-OPERATING ESTABLISHMENTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D/A

                   UNDER THE SECURITIES EXCHANGE ACT OF 1934

                               (Amendment No. 2)*

NAME OF ISSUER:  GOLF ROUNDS.COM, INC. (FORMERLY AMERICAN METALS SERVICE, INC.)

TITLE OF CLASS OF SECURITIES:   Common Stock

CUSIP NUMBER:  38168R108   (Formerly Cusip Number: 027487107)

NAME, ADDRESS AND TELEPHONE NUMBER OF PERSON AUTHORIZED TO
RECEIVE NOTICES AND COMMUNICATIONS:

     John W. Galuchie, Jr.,
     Asset Value Holdings, Inc.
     376 Main Street, PO Box 74
     Bedminster, New Jersey  07921                 (908) 234-1881

DATE OF EVENT WHICH REQUIRES FILING:    January 21, 2000


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1 (b)(3) or (4), check the following: ________

     Check the following if a fee is being paid with the statement:  ---. (A fee
is not required only if the reporting  person:  (1) has a previous  statement on
file  reporting  beneficial  ownership of more than five percent of the class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial  ownership of five percent or less of such class.)
(See Rule 13d-7.)

     Note: Six copies of this statement, including all exhibits, should be filed
with the  Commission.  See Rule 13d-1(a) for other parties to whom copies are to
be sent.

*The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The  information  required on the remainder of this cover shall not be deemed to
be "filed" for the purpose of Section 18 of the Securities  Exchange Act of 1934
("Act") or otherwise  subject to the  liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).

                         (Continued on following pages)


<PAGE>



CUSIP NO.:   38168R108


1.       NAME OF REPORTING PERSON:   Asset Value Holdings, Inc.

2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:
         (a)      (b)   XX

3.       [SEC USE ONLY]

4.       SOURCE OF FUNDS:  WC

5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
         PURSUANT TO ITEMS 2(d) OR 2(e):   YES          NO   XX

6.       CITIZENSHIP OR PLACE OF ORGANIZATION:   Delaware

7.       SOLE VOTING POWER:   0

8.       SHARED VOTING POWER: 0

9.       SOLE DISPOSITIVE POWER:  200,000

10.      SHARED DISPOSITIVE POWER: 0

11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
         PERSON:   200,000

12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES:   YES           NO   XX

13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11):   9.53%

14.      TYPE OF REPORTING PERSON:   CO



<PAGE>



Item 1.  SECURITY AND ISSUER.

     This 13D amends the Schedule 13D filed on July 29, 1992 in connection  with
the ownership by Asset Value Holdings,  Inc.("Asset  Value") of shares of common
stock, par value $.01 per share ("Shares") of Golf  Rounds.com,  Inc.  (formerly
American  Metals Service,  Inc.), a corporation  organized under the laws of the
State of Delaware ("Golf Rounds").  The capitalized terms used in the Amendment,
unless  otherwise  defined,  shall  have the  same  meaning  as in the  original
Schedule 13D.  Subsequent to August 1992,  when it assumed  majority  control of
Golf Rounds,  Asset Value  reported  matters  related to its ownership of Shares
through Golf Rounds'  filings with the  Securities and Exchange  Commission.  On
January 21, 2000, Asset Value sold Shares to unaffiliated parties and thereafter
Asset Value and its affiliates no longer owned a majority of Golf Rounds.

Item 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

     On January  21,  2000,  Asset  Value  sold  200,000  Shares  for  $275,000,
excluding brokerage commissions.

Item 4. PURPOSE OF TRANSACTION.

     On January 18, 2000, Asset Value and five other stockholders of Golf Rounds
entered into a stock purchase  agreement  ("Stock Purchase  Agreement") with The
Rachel  Beth Heller  1997 Trust  dated  7/9/97,  The Evan Todd Heller 1997 Trust
Dated 6/17/97, Martan & Co., Donehew Fund Limited Partnership,  Jonathan & Nancy
Glaser Family Trust Dated 12/16/98,  W. Robert  Ramsdell,  and Nagelberg  Family
Trust Dated 9/24/97 (collectively,  the "Purchasers"),  to sell in the aggregate
500,000  Shares at a price of $1.375 per Share.  Asset Value sold 200,000 Shares
pursuant to this Stock  Purchase  Agreement  as more fully  described in Item 6.
herein.

     Asset Value may  determine  to buy  additional  Shares or sell Shares as it
deems in its own best interests.


Item 5. INTEREST IN SECURITIES OF THE ISSUER.

     (a) As of the close of  business  on  February  8, 2000,  Asset Value owned
200,000  Shares,   representing  9.53%  of  the  2,099,491  Shares  reported  as
outstanding on January 21, 2000 in Golf Rounds'  Information  Statement pursuant
to Section 14(F) of the Securities Exchange Act of 1934 and SEC Rule 14F-1.

<PAGE>


     (b) The  information  presented in Items 7 through 10 of the cover sheet to
this Schedule 13D is incorporated herein by reference.

     (c) Exhibit C annexed hereto sets forth all transactions in Shares effected
by Asset Value in the sixty days preceding the date of this Statement, the dates
of such transactions,  and the per Share sales price. The transactions  reported
herein, were privately negotiated.

Item 6.  CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
         TO THE SECURITIES OF THE ISSUER.

     On January 18, 2000, Asset Value and five other stockholders of Golf Rounds
(collectively  "Sellers")  entered  into a Stock  Purchase  Agreement  with  the
Purchasers  pursuant to which the Sellers  agreed to sell to the  Purchasers  an
aggregate of 500,000  Shares of Common Stock at a price of $1.375 per Share.  In
connection with the execution of the Stock Purchase  Agreement,  Golf Rounds and
its directors, Messrs. Paul O. Koether, John W. Galuchie, Jr., and Thomas K. Van
Herwarde,  entered  into a  related  agreement  ("Related  Agreement")  with the
Purchasers pursuant to which, among other things, Messrs. Koether,  Galuchie and
Van Herwarde agreed to resign as directors and appoint new directors  designated
by the Purchasers.  The Purchasers designated Messrs.  Robert H. Donehew,  Larry
Grossman,  and John F. McCarthy,  III, for appointment to the board of directors
of Golf Rounds,  to take office upon the  resignation of the current  directors.
Mr. Koether and certain of the other Sellers,  also agreed to give a designee of
the Purchasers  irrevocable proxies to vote an additional 449,690 Shares that he
and certain Sellers own.

     The  sale of  Shares  contemplated  by the  Stock  Purchase  Agreement  was
consummated  on January 21,  2000,  and on that date,  the proxies  given by Mr.
Koether and certain  Sellers to a designee of the Purchasers  became  effective.
The  resignations  of  Messrs.  Koether,  Galuchie  and  Van  Herwarde,  and the
appointment  of Messrs.  Donehew,  Grossman  and  McCarthy  became  effective on
February 3, 2000.

     The Sellers included Asset Value Holdings, Inc. (200,000 Shares),  Bradford
Trading  Company  (25,000  Shares),   Mr.  Koether  (10,000  Shares),   Shamrock
Associates (208,000 Shares),  Sun Equities  Corporation (7,000 Shares),  and Mr.
Van Herwarde (50,000 Shares).

     The persons or entities who gave proxies to the designee of the  Purchasers
included  Asset  Value  (200,000  Shares),  Mr.  Koether  (31,388  Shares),  Mr.
Koether's  Individual  Retirement  Account (1,666 Shares),  Shamrock  Associates
(209,470 Shares),  and Sun Equities  Corporation (7,166 Shares).  The Purchasers
have designated  Donehew Fund Limited  Partnership as their designee to hold the
proxies.  The proxies give the holder of the proxies full right of  substitution
to name any of the other Purchasers to exercise the proxies.

<PAGE>

     As a result of the  foregoing  actions,  designees of the  Purchasers  will
constitute the Board of Directors of Golf Rounds and the Purchasers will be able
to control the voting of 949,690  Shares or  approximately  45% of the 2,099,491
Shares outstanding.


Item 7.  MATERIAL TO BE FILED AS EXHIBITS.

         Exhibit C -  Transactions in Shares effected in the past 60 days.

         Exhibit D -  Stock Purchase Agreement, dated January 18, 2000,
                      incorporated by reference to Exhibit 2.1 of the
                      Golf Rounds' Form 8-K, filed January 19, 2000.

         Exhibit E -  Agreement, dated January 18, 2000, incorporated
                      by reference to Exhibit 2.2 of the Golf Rounds'
                      Form 8-K, filed January 19, 2000.

<PAGE>


                                   SIGNATURE
                                   ---------


     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.

Dated: February 10, 2000


                                   ASSET VALUE HOLDINGS, INC.


                                   By: /s/ John W. Galuchie, Jr.
                                      --------------------------------
                                      John W. Galuchie, Jr.
                                      Treasurer



<PAGE>


                                   EXHIBIT C

               TRANSACTIONS IN SHARES EFFECTED IN THE PAST 60 DAYS




                                NUMBER OF                PRICE
  DATE                         SHARES SOLD             PER SHARE*
- --------                     ----------------          ----------

01/21/00                          200,000                $1.375**




*Exclusive of brokerage commissions.
**Privately negotiated transaction.



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