SEARS ROEBUCK & CO
10-Q, 1996-08-13
DEPARTMENT STORES
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

				 

	 X  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
		    THE SECURITIES EXCHANGE ACT OF 1934
	      FOR THE QUARTERLY PERIOD ENDED JUNE 29, 1996
				  
				  OR
				  
	  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF 
		  THE SECURITIES EXCHANGE ACT OF 1934
		  
		      Commission file number 1-416


			SEARS, ROEBUCK AND CO.
	(Exact name of registrant as specified in its charter)

		 New York                         36-1750680
	 (State of Incorporation)     (I.R.S. Employer Identification No.)


3333 Beverly Road, Hoffman Estates, Illinois                 60179
 (Address of principal executive offices)                  (Zip Code)

      Registrant's telephone number, including area code: 847/286-2500

      Registrant (1) has filed all reports required to be filed by
Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months and (2) has been subject to such
filing requirements for the past 90 days.

		      Yes    X                No       
	

	As of July 31, 1996 the Registrant had 391,426,704 common
shares, $.75 par value, outstanding.

<PAGE>

			  Sears, Roebuck and Co.
		Index to Quarterly Report on Form 10-Q
			      June 29, 1996
	      
									Page
Part I  -  Financial Information.                          

   Item 1. Financial Statements.

	   Condensed Consolidated Statements of Income (unaudited) -   
	   Three and Six Months Ended June 29, 1996 and July 1, 1995.    1
									   
	   Condensed Consolidated Balance Sheets - 
	   June 29, 1996 (unaudited), July 1, 1995 (unaudited)
	   and December 30, 1995.                                        2

	   Condensed Consolidated Statements of Cash Flows (unaudited) - 
	   Six Months Ended June 29, 1996 and July 1, 1995.              3
				
	   Notes to Condensed Consolidated Financial Statements
	   (unaudited).                                                  4

	   Independent Certified Public Accountants' Review Report.      6

   Item 2. Management's Discussion and Analysis of
	   Financial Condition and Results of Operations.                7

Part II -  Other Information.

   Item 4. Submission of Matters to a Vote of Security-Holders.         11

   Item 6. Exhibits and Reports on Form 8-K.                            12


<PAGE>

				     -1-

<TABLE>

			PART I. FINANCIAL INFORMATION
			 ITEM I. FINANCIAL STATEMENTS
			    SEARS, ROEBUCK AND CO.
		  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
				  (Unaudited)

<CAPTION>
				 Three Months Ended      Six Months Ended
				  June 29,  July 1,     June 29,    July 1, 
(millions, except per               1996     1995        1996       1995
 common share data)                  <C>       <C>       <C>        <C>
<S>        
Revenues                                                         
 Merchandise sales and services   $ 8,056    $ 7,303    $ 14,964    $ 13,839 
 Credit revenues                    1,076        923       2,163       1,850  
   Total revenues                   9,132      8,226      17,127      15,689 

Costs and expenses                                                       
 Cost of sales, buying and 
  occupancy                         5,946      5,428      11,195      10,402     
 Selling and administrative         1,976      1,812       3,726       3,440 
 Depreciation and amortization        171        139         329         277 
 Provision for uncollectible 
  accounts                            270        156         508         334 
 Interest                             333        346         687         682  
    Total costs and expenses        8,696      7,881      16,445      15,135  

Operating income                      436        345         682         554 
Other income                           23         15          27          11  

Income before income taxes            459        360         709         565 

Income taxes                          185        142         284         223   

Income from continuing operations     274        218         425         342 

Income from discontinued operations, 
 less income tax expense of 
 $98 and $249                          -         341          -          776  

Net income                        $   274    $   559    $    425    $  1,118  


Income from continuing operations 
 consists of:                                                   
 Domestic operations               $  288    $   220    $    453    $    358  
 International operations             (14)        (2)        (28)        (16) 

Income from continuing operations  $  274    $   218    $    425    $    342  

							 
Earnings per common share:                                                       
 Income from continuing operations, 
  after allowing for dividends on 
  preferred shares                 $ 0.67    $  0.54    $   1.03    $   0.84  
 Discontinued operations               -        0.87          -         1.98  
  Net income                       $ 0.67    $  1.41    $   1.03    $   2.82  

Cash dividends declared 
 per common share                  $ 0.23    $  0.40    $   0.46    $   0.80  

Average common and common                                                        
 equivalent shares outstanding      400.1      392.5       399.8       391.2 

<FN>
See accompanying notes.                                                          
</FN>
</TABLE>                                                         

<PAGE>
				     -2-

<TABLE>
			   SEARS, ROEBUCK AND CO.
		    CONDENSED CONSOLIDATED BALANCE SHEETS
    
<CAPTION>                                (Unaudited)
				     June 29,     July 1,    Dec. 30, 
(millions)                             1996        1995        1995    
<S>                                    <C>          <C>        <C>
Assets                                   
 Current assets                                        
  Cash and invested cash             $    514     $    492   $    606 
  Retail customer receivables          19,896       17,662     20,106 
  Other receivables                       358          203        444 
  Merchandise inventories               4,441        4,206      4,033 
  Prepaid expenses and deferred 
   charges                                419          465        360 

  Deferred income taxes                   904        1,055        892       
    Total current assets               26,532       24,083     26,441 

Property and equipment                                        
 Land                                     371          367        387 
 Buildings and improvements             4,616        4,124      4,382 
 Furniture, fixtures and equipment      4,038        4,011      3,775 
 Capitalized leases                       335          235        313  
					9,360        8,737      8,857 
 Less accumulated depreciation          4,081        4,342      3,780  
  Total property and equipment, net     5,279        4,395      5,077 
Deferred income taxes                     840          607        879 
Other assets                              758          796        733 
Net assets of discontinued operations      -           472         -    
  Total assets                       $ 33,409     $ 30,353   $ 33,130  

Liabilities                                      
 Current liabilities                                   
  Short-term borrowings              $  4,252     $  5,697   $  5,349 
  Current portion of long-term debt 
   and capitalized leases               2,054        1,016      1,730 
  Accounts payable and other 
   liabilities                          6,220        5,652      6,641 
  Unearned revenues                       940          796        887  
    Total current liabilities          13,466       13,161     14,607 

 Long-term debt and capitalized 
  leases                               11,212        9,331     10,044 

 Postretirement benefits                2,808        2,818      2,825 
 Minority interest and other 
  liabilities                           1,287          902      1,269  
   Total liabilities                   28,773       26,212     28,745 

Shareholders' Equity                                     
 8.88% Preferred Shares, First Series     325          325        325 
 Common shares                            323          322        322 
 Capital in excess of par value         3,624        3,625      3,634 
 Retained income (note 2)               2,674        1,955      2,444 
 Treasury stock - at cost              (1,619)      (1,658)    (1,634) 
 Minimum pension liability               (285)          -        (285) 
 Deferred ESOP expense                   (239)        (267)      (253) 
 Cumulative translation adjustments      (167)        (161)      (168) 
   Total shareholders' equity           4,636        4,141      4,385  

   Total liabilities and 
    shareholders' equity             $ 33,409     $ 30,353   $ 33,130  

   Total common shares outstanding      392.1        389.4      390.5 

<FN>
See accompanying notes.                                          
</FN>
</TABLE>
<PAGE>
			     -3-
<TABLE>
		   SEARS, ROEBUCK AND CO.
      CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
			 (Unaudited)
<CAPTION>
						      Six Months Ended                     
						     June 29,    July 1,
(millions)                                             1996       1995      
<S>                                                    <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES:                    

Net income                                           $   425     $ 1,118   
Adjustments to reconcile net income to net cash                          
 provided by (used in) operating activities:                    
  Depreciation, amortization and other noncash items     434         335 
  Provision for uncollectible accounts                   508         334 
  Gain on sales of property and investments              (27)        (12) 
  Change in:                          
   Deferred income taxes                                  26         (44) 
   Retail customer receivables                          (347)        133 
   Merchandise inventories                              (406)       (169) 
   Other operating assets                                (35)        (36) 
   Operating liabilities                                (351)       (223) 
  Discontinued operations                                 -         (777)  
   Net cash provided by operating activities             227         659 


CASH FLOWS FROM INVESTING ACTIVITIES:                    

Proceeds from sales of property and investments           45          13  
Purchases of property and equipment                     (550)       (370) 
Discontinued operations - net                             -         (310)  
   Net cash used in investing activities                (505)       (667) 


CASH FLOWS FROM FINANCING ACTIVITIES:                    

Proceeds from long-term debt                           1,952         923 
Repayments of long-term debt                            (502)       (580) 
Decrease in short-term borrowings, 
 primarily 90 days or less                            (1,098)       (475) 
Repayment of ESOP note receivable                         21         372 
Common shares purchased for employee stock plans         (92)         - 
Common shares issued for employee stock plans            100          63 
Dividends paid to shareholders                          (195)       (347) 
   Net cash provided by (used in) financing activities   186         (44) 

Effect of exchange rate changes on cash 
 and invested cash                                        -           (4) 

Net decrease in cash and invested cash                   (92)        (56) 

Cash and invested cash at beginning of year              606         548  

Cash and invested cash at June 29, 1996 
 and July 1, 1995                                    $   514     $   492  

<FN>                         
See accompanying notes.                          
</FN>
</TABLE>
<PAGE>
			     -4-

		    SEARS, ROEBUCK AND CO.
    NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1. Condensed Consolidated Financial Statements 

   The Condensed Consolidated Balance Sheets as of June 29, 1996
and July 1, 1995 and the related Condensed Consolidated
Statements of Income for the three and six months then ended and
Condensed Consolidated Statements of Cash Flows for the six
months then ended are unaudited.  The interim financial
statements reflect all adjustments (consisting only of normal
recurring accruals) which are, in the opinion of management,
necessary for a fair statement of the results for the interim
periods presented.  The condensed consolidated financial
statements should be read in conjunction with the consolidated
financial statements and notes thereto included in the Sears,
Roebuck and Co. 1995 Annual Report to Shareholders and Annual
Report on Form 10-K.  The results of operations for the interim
periods should not be considered indicative of results to be
expected for the full year.

   Earnings per common share is computed based on the weighted
average number of common and common equivalent shares (dilutive
stock options) outstanding and after adjustment for dividends of
$7 million and $15 million for the three- and six-month periods
ended June 29, 1996 and July 1, 1995, respectively, on the 8.88%
Preferred Shares.

   Certain reclassifications have been made in the 1995 financial
statements to conform with current year presentation. 

2. Shareholders' Equity and Dividend Restrictions

   Under terms of indentures entered into in 1981 and thereafter,
Sears cannot take specified actions, including the declaration
of cash dividends, which would cause its consolidated
unencumbered assets, as defined, to fall below 150% of its
consolidated liabilities, as defined.  At June 29, 1996,
approximately $1.83 billion could be paid in dividends to
shareholders under the most restrictive indentures.  

   On March 13, 1996, the Board of Directors approved a common
share repurchase program for the purpose of acquiring shares for
distribution under employee stock-based incentive plans.  The
Company plans on acquiring up to 10 million Sears common shares
on the open market over the next two years.  Through June 29,
1996, 1.8 million common shares had been acquired under the
repurchase program.

3. Discontinued Operations 

   On November 10, 1994, the Company announced its intention to
distribute in a tax-free dividend to the Company's common
shareholders its 80.3% ownership interest in The Allstate
Corporation.  The distribution was approved by shareholders at a
special meeting on March 31, 1995.  On June 20, 1995, the
Company's Board of Directors approved the distribution to Sears
shareholders in a tax-free dividend.  Sears shareholders of
record on June 30, 1995 received, effective June 30, 1995,
 .927035 share of The Allstate Corporation for each Sears common
share.  This transaction resulted in a non-cash dividend to
Sears shareholders totaling $8.98 billion.

   In conjunction with the Allstate spin-off, The Savings and
Profit Sharing Fund of Sears Employees, which includes an
Employee Stock Ownership Plan (the ESOP), was split into two
different plans, a plan for employees of the Company and its
affiliates other than Allstate and a plan for Allstate
employees.  The ESOP was split with 50% of the unallocated
shares in the ESOP and 50% of the ESOP debt being transferred to
the Allstate plan.  In connection with this transfer, Allstate
purchased from the Company 50% of the Company's remaining loan
to the ESOP at a purchase price of $327 million.

<PAGE>
			     -5-

		  SEARS, ROEBUCK AND CO.
  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

   In July 1995, the Company completed the sale of Homart's
commercial office building portfolio to an operating partnership
composed of The Morgan Stanley Real Estate Fund II, L.P. and
Hines Interests Limited Partnership.  In December 1995, the
Company completed the sale of the retail shopping center and
community development businesses of Homart to a wholly-owned
subsidiary of General Growth Properties, Inc.  No gain or loss
to the Company resulted from these transactions.

4. Legal Proceedings

   Various legal and governmental proceedings are pending against
the Company, many involving routine litigation incidental to the
businesses.  Other matters contain allegations which are
nonroutine and involve compensatory, punitive or antitrust
treble damage claims in very large amounts, as well as other
types of relief. 

   The consequences of these matters are not presently
determinable but, in the opinion of management of the Company
after consulting with legal counsel, the ultimate liability in
excess of reserves currently recorded is not expected to have a
material effect on the results of operations, financial
position, liquidity or capital resources of the Company.

<PAGE>
			     -6-

		   SEARS, ROEBUCK AND CO.
  
  INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS' REVIEW REPORT

To the Shareholders and Board of Directors
   of Sears, Roebuck and Co.

We have reviewed the accompanying Condensed Consolidated Balance
Sheets of Sears, Roebuck and Co. as of June 29, 1996 and July 1,
1995, and the related Condensed Consolidated Statements of
Income for the three and six-month periods ended June 29, 1996
and July 1, 1995, and the Condensed Consolidated Statements of
Cash Flows for the six-month periods ended June 29, 1996 and
July 1, 1995.  These financial statements are the responsibility
of the Company's management.

We conducted our reviews in accordance with standards
established by the American Institute of Certified Public
Accountants.  A review of interim financial information consists
principally of applying analytical procedures to financial data
and of making inquiries of persons responsible for financial and
accounting matters.  It is substantially less in scope than an
audit conducted in accordance with generally accepted auditing
standards, the objective of which is the expression of an
opinion regarding the financial statements taken as a whole. 
Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material
modifications that should be made to such condensed consolidated
financial statements for them to be in conformity with generally
accepted accounting principles.

We have previously audited, in accordance with generally
accepted auditing standards, the Consolidated Balance Sheet of
Sears, Roebuck and Co. as of December 30, 1995, and the related
Consolidated Statements of Income, Shareholders' Equity, and
Cash Flows for the year then ended (not presented herein); and
in our report dated February 15, 1996, we expressed an
unqualified opinion on those consolidated financial statements. 
In our opinion, the information set forth in the accompanying
Condensed Consolidated Balance Sheet as of December 30, 1995, is
fairly stated, in all material respects, in relation to the
Consolidated Balance Sheet from which it has been derived.



Deloitte & Touche LLP

Chicago, Illinois
August 13, 1996

<PAGE>
			     -7- 

	      ITEM 2. - SEARS, ROEBUCK AND CO.
      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
	     CONDITION AND RESULTS OF OPERATIONS
THREE- AND SIX-MONTH PERIODS ENDED JUNE 29, 1996 AND JULY 1, 1995

Operating Results

   Revenues increased 11.0% to $9.1 billion and 9.2% to $17.1
billion for the three- and six-month periods ended June 29,
1996, respectively, from the comparable 1995 periods.  Revenues
are generated from domestic operations and international
operations.  Domestic operations include department stores,
off-the-mall stores (comprised of Home stores and Automotive
stores), Home Services, Direct Response and Credit.  Credit
primarily relates to the Sears Card, the largest proprietary
credit card in the United States.  The domestic operations
conduct business in the United States and Puerto Rico. 
International operations consist of similar merchandising and
credit operations conducted in Canada through Sears Canada Inc.,
a consolidated, 61.1% owned subsidiary of Sears ("Sears
Canada"), and in Mexico through Sears Roebuck de Mexico, S.A. de
C.V., a consolidated, 75.4% owned subsidiary ("Sears Mexico").

<TABLE>

Revenues                              Three Months Ended              Six Months Ended
<CAPTION>                             
(millions, except                 June 29,   July 1,             June 29,   July 1,
 number of stores)                  1996      1995    Change       1996      1995     Change 
<S>                                 <C>        <C>     <C>         <C>       <C>        <C>
Domestic operations:                                             
 Department stores                $ 5,099    $ 4,579   11.4%     $  9,415   $  8,704    8.2% 
 Off-the-mall stores                1,536      1,311   17.2         2,899      2,506   15.7  
 Service and other revenues           724        720    0.5         1,333      1,317    1.2  
 Merchandise sales and services     7,359      6,610   11.3        13,647     12,527    8.9 
 Credit revenues                      996        829   20.1         1,995      1,668   19.6 
Total domestic operations           8,355      7,439   12.3        15,642     14,195   10.2 
International operations              777        787   (1.3)        1,485      1,494   (0.7) 
 Total revenues                   $ 9,132    $ 8,226   11.0%     $ 17,127   $ 15,689    9.2% 

Domestic comparable store 
 sales increase                      9.4%       3.2%                 7.1%       3.7% 
 
Number of domestic department stores                                  808        801          
Number of domestic off-the-mall stores                              1,550      1,218         
 Total                                                              2,358      2,019     
</TABLE>
   
   Department store revenues increased 11.4% for the second
quarter, as the Company posted strong comparable store sales
increases across all departments despite the competitive retail
industry environment.

   . Apparel revenues gained 14.1% during the second quarter
     reflecting the positive response to new spring and summer
     merchandise.  Women's ready to wear, especially dresses and
     junior fashions, men's fashions, and footwear posted mid-teen
     sales increases.

   . Hardlines merchandise revenues increased 10.6% for the
     second quarter and were driven by double-digit gains in home
     appliance sales from a year ago.  Also, lawn and garden sales
     were brisk, up 10.2% for the second quarter.

   For the six-month period, department store sales grew 8.2% over
1995 as Apparel achieved an 11.5% increase and Hardlines gained
7.2%.

<PAGE>
			     -8-

	       ITEM 2. - SEARS, ROEBUCK AND CO.
      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
	      CONDITION AND RESULTS OF OPERATIONS
THREE- AND SIX-MONTH PERIODS ENDED JUNE 29, 1996 AND JULY 1, 1995


   Off-the-mall store revenues increased 17.2% for the second
quarter, which came on top of a 13.2% gain in 1995.

   . Home store revenues increased over 1995 as HomeLife furniture,
     Sears Hardware and Sears dealer stores each achieved
     double-digit comparable store sales growth in the second
     quarter.  Home store revenues also benefited from 108 net new
     store openings since the second quarter of 1995.

   . Automotive stores, consisting of the Sears Tire Group and
     Parts Group, also experienced significant revenue growth driven
     by strong tire and battery sales at the Sears Tire Group and the
     expansion of the Parts Group, which has added over 200 stores
     since the second quarter of 1995.

    Off-the-mall store revenues increased 15.7% for the six-month
period as compared to 1995 and benefited largely from the
expansion of Home stores and Automotive stores.

    Service and other revenues, which are generated by the home
services and direct response businesses, were flat in the second
quarter and first half of 1996 versus the 1995 comparable
periods primarily due to the loss of a licensee.

    The approximate 20% growth in domestic credit revenues for the
three- and six- month periods reflected higher owned receivable
balances and the positive impact of uniform pricing.  The
increase in owned receivable balances was driven by the
continued growth in merchandise sales and services, and the
Sears Card's dominant market share of credit retail sales
generated in both the department stores and off-the-mall stores.

    International revenues for the second quarter of 1996 fell 1.3%
from the same period a year ago.  Revenues were flat at Sears
Canada and declined at Sears Mexico reflecting the difficult
local economic conditions and competitive pressures.  For the
six-month period, International revenues were $1.5 billion, down
$9 million from prior year.

    Gross margin as a percentage of domestic merchandise sales and
services for the second quarter was 26.4% versus 25.8% in the
comparable prior year period.  The increase in domestic gross
margin was broad-based across both the department stores and
off-the-mall stores as improved markdown trends, and lower
logistics, occupancy and buying expenses as a percentage of
sales contributed to the 60 basis point improvement.  For the
six-month period, 1996 domestic gross margins rose 40 basis
points to 25.5%.  International gross margins decreased to 23.7%
in the second quarter from 24.3% in 1995.  For the six-month
period, International gross margins fell 60 basis points to
22.0%.

    Selling and administrative expense as a percentage of revenues
for domestic operations decreased to 21.3% in the second quarter
of 1996 from 21.8% resulting from the strong growth in
merchandise sales and credit revenue and the Company's continued
emphasis on controlling expenses.  For the six-month period, the
selling and administrative rate for domestic operations improved
20 basis points to 21.6%.  International selling and
administrative expenses increased to 24.9% from 24.1% in the
second quarter due to restructuring charges recorded for Sears
Canada.  On July 23, 1996, Sears Canada announced its intention
to eliminate certain positions and close a warehouse and other
support facilities as part of its ongoing cost containment
initiative.  The total restructuring cost is projected to be $30
million (before minority interest), of which $10 million was
recorded in the second quarter.  As the restructuring plan is
finalized, the balance will be recorded in the second half of
1996.  The restructuring items are projected to generate
annualized pre-tax savings of $35 to $45 million (before
minority interest).  For the six-month period, the selling and
administrative expense as a percentage of revenues at
International increased 50 basis points to 23.9%.

<PAGE>
			     -9-

	       ITEM 2. - SEARS, ROEBUCK AND CO.
      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
	      CONDITION AND RESULTS OF OPERATIONS
THREE- AND SIX-MONTH PERIODS ENDED JUNE 29, 1996 AND JULY 1, 1995

   Depreciation and amortization expense was $171 million in the
second quarter and $329 million for the six-month period, an
increase of $32 million and $52 million, respectively, from the
comparable 1995 periods.  The increase is attributable to higher
capital expenditures as part of the Company's department store
remodeling program and off-the-mall store expansion.

    The provision for uncollectible accounts was $270 million in
the second quarter and $508 million for the six-month period as
compared to $156 million and $334 million in the prior year
periods.  The increase is attributable to a larger gross
receivable portfolio and an industry-wide trend of increased
bankruptcies and account write-offs.  In response to this trend,
the Company has implemented an aggressive action plan designed
to mitigate the increase in write-offs.  Components of the
action plan include increases in collection staffing levels and
additional investments in technology.

    Interest expense decreased $13 million to $333 million in the
second quarter of 1996 resulting from lower effective funding
rates partially offset by higher funding requirements due to a
larger gross receivable portfolio.  For the six-month period,
interest expense increased $5 million to $687 million.

    Due to holiday buying patterns, merchandise sales are
traditionally higher in the fourth quarter than other quarterly
periods.  As such, a disproportionate share of operating income
is typically earned in the fourth quarter.


Financial Condition

    As of June 29, 1996, domestic merchandise inventories on the
first-in, first-out (FIFO) basis were $4.74 billion, compared
with $4.50 billion at July 1, 1995 and $4.32 billion at December
30, 1995.  The increase in the inventory levels reflects the
expansion of selling space in the department stores and the
growth of the off-the-mall store businesses.

    Net cash provided by the Company's operating activities totaled
$227 million for the first six months of 1996, compared to net
cash provided of $659 million for the same period in 1995.  The
decrease in operating cash flow was largely attributable to the
increase in inventory levels and higher owned retail customer
receivables in 1996 as compared to 1995.

    Gross domestic retail customer receivables were $24.01 billion
at June 29, 1996, compared to $21.29 billion at July 1, 1995. 
Sears, through its wholly-owned subsidiary, Sears Receivables
Financing Group, Inc., had $4.97 and $4.55 billion of credit
account pass-through certificates ("securitized receivables")
outstanding at June 29, 1996 and December 30, 1995,
respectively.  The change in the balance of securitized
receivables generated cash of $420 million during the six months
ended June 29, 1996, compared to $415 million during the
comparable 1995 period.

    In June 1996, SFAS No. 125, "Accounting for Transfers and
Servicing of Financial Assets and Extinguishments of
Liabilities" was issued and is effective for transfers and
servicing of financial assets and extinguishments of liabilities
occurring after December 31, 1996.  The statement provides
consistent standards for distinguishing transfers
(securitizations) of financial assets that are sales from
transfers that are secured borrowings.  The Company is currently
assessing the provisions of Statement No. 125; therefore, no
estimate of it's impact on the future financial results of the
Company is available.

<PAGE>
			     -10-
			     
	       ITEM 2. - SEARS, ROEBUCK AND CO.
	MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
	       CONDITION AND RESULTS OF OPERATIONS
THREE- AND SIX-MONTH PERIODS ENDED JUNE 29, 1996 AND JULY 1, 1995


   Net cash used in investing activities totaled $505 million for
the first six months of 1996 compared to $667 million in 1995. 
The decrease in net cash used resulted from a prior year use
related to discontinued operations offset by higher capital
expenditures in 1996 related to the Company's department store
remodeling program and the expansion of its store base.  As part
of its growth strategy, the Company may pursue strategic
acquisitions.

    Net cash provided by financing activities totaled $186 million
in the first half of 1996 as compared to net cash used in
financing activities of $44 million in 1995.  Financing
activities in 1996 were primarily long-term borrowings to
support the growth in retail customer receivables.  The Company
uses proceeds from securitizations to pay down short-term
borrowings.  Dividends paid to shareholders in 1995 included the
final dividend payment on the Series A Mandatorily Exchangeable
Preferred Shares ("PERCS(Trade Mark)") which were exchanged into common
shares on March 20, 1995, and a higher common dividend as
compared to 1996.  In the first half of 1995, the common share
dividend payment was based on a quarterly payout rate of $0.40
per common share, reflective of the Company's structure prior to
the spin-off of Allstate, as compared to the quarterly dividend
payout rate of $0.23 per common share for the first two quarters
of 1996.

<PAGE>

			     -11-

		   PART II.  OTHER INFORMATION

Item 4. Submission of Matters to a Vote of Security-Holders.

	On May 9, 1996, the Company held its annual meeting of
	shareholders at The Art Institute of Chicago in Chicago,
	Illinois.

	1) Michael A. Miles, Donald H. Rumsfeld and Dorothy A. Terrell
	   were elected to Class B of the Board for three year terms
	   expiring at the 1999 annual meeting of shareholders.  Richard C.
	   Notebaert was elected to Class C of the Board for a term
	   expiring at the 1997 annual meeting of shareholders.  The
	   shareholders approved the recommendation of the Audit Committee
	   that Deloitte & Touche LLP be appointed auditors for 1996,
	   adopted and approved a Non-Employee Director Stock Plan,
	   approved material terms of the performance goals under the
	   Annual and Long-Term Incentive Compensation Plans and approved a
	   proposed amendment to the Restated Certificate of Incorporation
	   to delete provisions concerning the Company's Series A
	   Mandatorily Exchangeable Preferred Shares ("PERCS(Trade Mark)").  One
	   shareholder proposal was voted on and defeated.  The vote on
	   these matters was as follows:

				      Directors

		 Name                    For                 Withheld
	   Michael A. Miles          305,823,941             4,571,862
	   Donald H. Rumsfeld        305,823,941             4,525,597
	   Dorothy A. Terrell        305,823,941             4,800,861
	   Richard C. Notebaert      305,823,941             5,603,506

	2) Approval of appointment of Deloitte & Touche LLP as
	   auditors for 1996.

		  For                  Against                Abstain  
	      308,229,595             1,254,963              1,214,840

	3) Non-Employee Director Stock Plan.

		  For                  Against                Abstain
	      291,774,461            15,579,103              3,345,834

	4) Approval of material terms of the performance goals under
	   Annual Incentive Compensation Plan.

		  For                  Against                Abstain 
	      298,730,777             8,634,222              3,334,399

	5) Approval of material terms of the performance goals under
	   Long-Term Incentive Compensation Plan.

		  For                  Against                Abstain 
	      298,407,459             8,948,580              3,343,359

<PAGE>
				    -12-

	6) Amendment to Restated Certificate of Incorporation to
	   Delete PERCS.

		  For                  Against                Abstain 
	      301,297,259             5,060,225              4,341,914


			    Shareholder Proposals

	7) De-classifying the Board of Directors.

	      For         Against          Abstain     Broker-Non Votes
	  112,206,319   163,774,242       5,915,166       28,803,671



Item 6. Exhibits and Reports on Form 8-K.

	(a) Exhibits.

	    An Exhibit Index has been filed as part of this Report on
	    Page E-1.

	(b) Reports on Form 8-K.

	    None.

<PAGE>
			     -13-

			  SIGNATURE

	  Pursuant to the requirements of the Securities
	  Exchange Act of 1934, the Registrant has duly
	  caused this report to be signed on its behalf
	  by the undersigned thereunto duly authorized.


			      Sears, Roebuck and Co.
				   (Registrant)



      August 13, 1996         By /s/ James A. Blanda               
				  James A. Blanda
				  Vice President and Controller

				  (Principal Accounting
				   Officer and duly authorized
				   Officer of Registrant)


<PAGE>
			     E-1

			EXHIBIT INDEX
		   SEARS, ROEBUCK AND CO.
	    THREE MONTH PERIOD ENDED JUNE 29, 1996

Exhibit No.

     3.       Restated Certificate of Incorporation as in effect 
	      on May 13, 1996 (incorporated by reference to Exhibit 3(a) 
	      to Registration Statement No. 33-8141).

     4.       Registrant hereby agrees to furnish the Commission, upon 
	      request, with the instruments defining the rights of holders
	      of each issue of long-term debt of the Registrant and its
	      consolidated subsidiaries.

    12 (a).   Computation of ratio of income to fixed charges for
	      Sears, Roebuck and Co. and consolidated subsidiaries 
	      for each of the five years ended December 30, 1995, 
	      and for the six- and twelve-month periods ended 
	      June 29, 1996.

    12 (b).   Computation of ratio of income to combined fixed
	      charges and preferred share dividends for Sears, 
	      Roebuck and Co. and consolidated subsidiaries for 
	      each of the five years ended December 30, 1995, and 
	      for the six- and twelve-month periods ended June 29, 1996.

    15.       Acknowledgment of awareness from Deloitte & Touche LLP, 
	      dated August 13, 1996, concerning unaudited interim 
	      financial information.

    27.       Financial Data Schedule.



<PAGE>                                     
<TABLE>                                     
				     EXHIBIT 12(a)


		    COMPUTATION OF RATIO OF INCOME TO FIXED CHARGES
		 SEARS, ROEBUCK AND CO. AND CONSOLIDATED SUBSIDIARIES
<CAPTION>


					     Twelve       Six
					     Months       Months
					     Ended        Ended
					     June 29,     June 29,                    Year Ended
					     1996         1996
(millions, except ratios)                    (unaudited)  (unaudited)     1995     1994     1993     1992     1991
<S>                                          <C>          <C>             <C>      <C>      <C>      <C>      <C>
Fixed Charges
 Interest and amortization of debt 
  discount and expense on all indebtedness   $1,377       $687           $1,373   $1,279   $1,318   $1,389   $1,568  

 Add interest element implicit in rentals       101         42              119      114      105      165      155
					      1,478        729            1,492    1,393    1,423    1,554    1,723
 Interest capitalized                             4          2                4        1        3       23       22
Total fixed charges                          $1,482       $731           $1,496   $1,394   $1,426   $1,577   $1,745  

Income (loss)                                                                                                   
 Income (loss) from continuing operations    $1,109       $425           $1,025     $857     $625  ($1,812)    $160
 Deduct undistributed net income (loss)                                                                                        
  of unconsolidated companies                    19          8                9       (7)       6       (4)     (11)
					      1,090        417            1,016      864      619  ( 1,808)     171
Add                                                                                                      
 Fixed charges (excluding interest 
  capitalized)                                1,478        729            1,492    1,393    1,423    1,554    1,723 
 Income taxes (benefit)                         763        283              703      614      329  ( 1,039)     126  
    Income (loss) before fixed charges 
     and income taxes                        $3,331     $1,429           $3,211   $2,871   $2,371  ($1,293)  $2,020  

Ratio of income to fixed charges               2.25       1.96             2.15     2.06     1.66     (A)      1.16  

<FN>                                                                                                        
(A)  As a result of the loss for the year ended December 31, 1992, earnings did not cover fixed charges by $2,870 million.
</FN>                                                                                                
</TABLE>





<PAGE>                             
<TABLE>
			     EXHIBIT 12(b)

 
	  COMPUTATION OF RATIO OF INCOME TO COMBINED FIXED CHARGES
		       AND PREFERRED SHARE DIVIDENDS
	  SEARS, ROEBUCK AND CO. AND CONSOLIDATED SUBSIDIARIES

<CAPTION>
					       Twelve          Six
					       Months          Months
					       Ended           Ended
					       June 29,        June 29,                        Year Ended
					       1996            1996
(millions, except ratios)                      (unaudited)     (unaudited)      1995     1994     1993     1992     1991
<S>                                            <C>             <C>              <C>      <C>      <C>      <C>      <C>
Fixed Charges                                                                              
 Interest and amortization of debt 
  discount and expense on all indebtedness     $1,377            $687          $1,373   $1,279   $1,318   $1,389   $1,568
      
 Add interest element implicit in rentals         101              42             119      114      105      165      155  
						1,478             729           1,492    1,393    1,423    1,554    1,723 
 Preferred dividend factor                         49              24              89      234      209      120        7
 Interest capitalized                               4               2               4        1        3       23       22
Total fixed charges                            $1,531            $755          $1,585   $1,628   $1,635   $1,697   $1,752  

Income (loss)                                                                                                    
 Income (loss) from continuing operations      $1,109            $425          $1,025     $857     $625  ($1,812)    $160
 Deduct undistributed net income (loss)                                                       
  of unconsolidated companies                      19               8               9       (7)       6       (4)     (11)
						1,090             417           1,016      864      619  ( 1,808)     171
Add                            
 Fixed charges (excluding interest 
  capitalized and preferred dividend factor)    1,478             729           1,492    1,393    1,423    1,554    1,723 
 Income taxes (benefit)                           763             283             703      614      329  ( 1,039)     126
    Income (loss) before fixed charges and                                                                   
     income taxes                              $3,331          $1,429          $3,211   $2,871   $2,371  ($1,293)  $2,020  

Ratio of income to combined fixed charges                                                                                       
 and preferred share dividends                   2.18            1.89            2.03     1.76     1.45     (A)      1.15  

<FN>                                                                                                         
(A)  As a result of the loss for the year ended December 31, 1992, earnings did not cover fixed charges by $2,990 million.
</FN>                                                                                                 
</TABLE>




<PAGE>

                             EXHIBIT 15


To the Shareholders and Board of Directors
   of Sears, Roebuck and Co.

We have made a review, in accordance with standards established
by the American Institute of Certified Public Accountants, of
the unaudited interim financial information of Sears, Roebuck
and Co. for the three and six-month periods ended June 29, 1996
and July 1, 1995, as indicated in our report dated August 13,
1996; because we did not perform an audit, we expressed no
opinion on that information.

We are aware that our report referred to above, which is
included in your Quarterly Report on Form 10-Q for the
three-month period ended June 29, 1996, is incorporated by
reference in Registration Statement Nos. 2-64879, 2-80037,
33-18081, 33-23793, 33-41485, 33-43459, 33-45479, 33-55825,
33-58851, 33-64215, 33-8141 and 33-64345 of Sears, Roebuck and
Co.; Registration Nos. 33-64215 and 33-9817 of Sears, Roebuck
and Co. and Sears Roebuck Acceptance Corp.; Registration
Statement No. 33-57205 of Sears, Roebuck and Co. and The Savings
and Profit Sharing Fund of Sears Employees; Registration
Statement No. 33-44671 of Sears, Roebuck and Co. and Sears DC
Corp.; and Registration Statement No. 33-64775 of Sears, Roebuck
and Co. and Sears, Roebuck and Co. Deferred Compensation Plan.

We also are aware that the aforementioned report, pursuant to
Rule 436(c) under the Securities Act of 1933, is not considered
a part of the Registration Statement prepared or certified by an
accountant or a report prepared or certified by an accountant
within the meaning of Sections 7 and 11 of that Act.



Deloitte & Touche LLP

Chicago, Illinois
August 13, 1996


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED BALANCE SHEETS AND STATEMENTS OF INCOME AND CASH
FLOWS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-28-1996
<PERIOD-END>                               JUN-29-1996
<CASH>                                             514
<SECURITIES>                                         0
<RECEIVABLES>                                   20,746
<ALLOWANCES>                                       850
<INVENTORY>                                      4,441
<CURRENT-ASSETS>                                26,532
<PP&E>                                           9,360
<DEPRECIATION>                                   4,081
<TOTAL-ASSETS>                                  33,409
<CURRENT-LIABILITIES>                           13,466
<BONDS>                                         11,212
                                0
                                        325
<COMMON>                                           323
<OTHER-SE>                                       3,988
<TOTAL-LIABILITY-AND-EQUITY>                    33,409
<SALES>                                          8,056
<TOTAL-REVENUES>                                17,127
<CGS>                                           11,195
<TOTAL-COSTS>                                   11,195
<OTHER-EXPENSES>                                 3,726
<LOSS-PROVISION>                                   508
<INTEREST-EXPENSE>                                 687
<INCOME-PRETAX>                                    709
<INCOME-TAX>                                       284
<INCOME-CONTINUING>                                425
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       425
<EPS-PRIMARY>                                     1.03
<EPS-DILUTED>                                     0.00<F1>
<FN>
<F1>Not applicable
</FN>
        

</TABLE>


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