SEARS ROEBUCK & CO
10-Q, 1998-05-15
DEPARTMENT STORES
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			       UNITED STATES
		     SECURITIES AND EXCHANGE COMMISSION
			     Washington, D.C. 20549
			     
				  FORM 10-Q
				  

	    X  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
		       THE SECURITIES EXCHANGE ACT OF 1934
		   FOR THE QUARTERLY PERIOD ENDED APRIL 4, 1998
	       
				       OR
				     
	       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF 
		      THE SECURITIES EXCHANGE ACT OF 1934
			 
			 Commission file number 1-416
			 

			     SEARS, ROEBUCK AND CO.
	       (Exact name of registrant as specified in its charter)
	       
	   New York                                   36-1750680
    (State of Incorporation)             (I.R.S. Employer Identification No.)

3333 Beverly Road, Hoffman Estates, Illinois              60179
 (Address of principal executive offices)              (Zip Code)

	Registrant's telephone number, including area code: 847/286-2500
	
Registrant (1) has filed all reports required to be filed by Section 13 or 
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months 
and (2) has been subject to such filing requirements for the past 90 days.

			Yes    X                No       
	   
  As of March 31, 1998 the Registrant had 391,052,503 common shares, $.75 
  par value, outstanding.

								
					
				  



<PAGE>

			     Sears, Roebuck and Co.
		    Index to Quarterly Report on Form 10-Q
			 13 Weeks Ended April 4, 1998

			 
									Page

Part I  -  Financial Information.                               
	
   Item 1. Financial Statements.
	   
	   Condensed Consolidated Statements of Income (Unaudited) -   
	   13 Weeks Ended April 4, 1998 and March 29, 1997.               1

	   Condensed Consolidated Balance Sheets - 
	   April 4, 1998 (Unaudited), March 29, 1997 (Unaudited)
	   and January 3, 1998.                                           2
	   
	   Condensed Consolidated Statements of Cash Flows (Unaudited) - 
	   13 Weeks Ended April 4, 1998 and March 29, 1997.               3
	   
	   Notes to Condensed Consolidated Financial Statements
	   (Unaudited).                                                   4

	   Independent Accountants' Review Report.                        7

   Item 2. Management's Discussion and Analysis of Financial Condition 
	   and Results of Operations.                                     8



Part II -  Other Information.

   Item 1. Legal Proceedings.                                            14
							      
   Item 5. Other Information.                                            15

   Item 6. Exhibits and Reports on Form 8-K.                             16









<PAGE>

				     -1-
				    
<TABLE>                        
			PART I. FINANCIAL INFORMATION
			ITEM I. FINANCIAL STATEMENTS
			   SEARS, ROEBUCK AND CO.
		 CONDENSED CONSOLIDATED STATEMENTS OF INCOME
				  (Unaudited)
 
<CAPTION>
							   13 Weeks Ended
							April 4,    March 29,
(millions, except per share and common                    1998        1997
  share data)                                 
<S>                                                     <C>         <C>

Revenues                                                               
 Merchandise and services                               $  7,955    $  7,543
 Credit revenues                                           1,208       1,189
   Total revenues                                          9,163       8,732

Costs and expenses                                                     
 Cost of sales, buying and occupancy                       6,034       5,691
 Selling and administrative                                1,929       1,896
 Depreciation and amortization                               208         182
 Provision for uncollectible accounts                        394         254
 Interest                                                    376         352
  Total costs and expenses                                 8,941       8,375
Operating income                                             222         357 
Other income (loss)                                            6         (11)
Income before income taxes and minority interest             228         346
Income taxes                                                  92         165
Minority interest                                             (3)          1
Net income                                              $    133    $    182

Net income (loss) consists of:                                     
 Domestic operations                                    $    133    $    227
 International operations                                     --         (45)
 
Net income                                              $    133    $    182

Earnings per share:                                                     
 Basic                                                  $   0.34    $   0.46
 
 Diluted                                                $   0.34    $   0.46

Cash dividends declared per share                       $   0.23    $   0.23

Average common and common equivalent 
 shares outstanding                                        394.5       398.6


<FN>
See accompanying notes.                                                   
</FN>
</TABLE>
									

									



<PAGE>
				     -2-
<TABLE>
			    SEARS, ROEBUCK AND CO.
		    CONDENSED CONSOLIDATED BALANCE SHEETS

<CAPTION>
						  (Unaudited)         
(millions)                                   April 4,    March 29,   Jan. 3,
					       1998        1997        1998 
<S>                                          <C>         <C>         <C>

Assets                                                                   
 Current assets                                                        
  Cash and cash equivalents                 $    344    $    248    $    358
  Retained interest in transferred credit 
   card receivables                            3,113       2,138       3,316
  Credit card receivables, net                18,962      18,921      19,843
  Other receivables                              403         355         335
  Merchandise inventories                      5,465       4,939       5,044
  Prepaid expenses and deferred charges          568         414         518
  Deferred income taxes                          773         856         830
   Total current assets                       29,628      27,871      30,244
 
 Property and equipment, net                   6,391       5,777       6,414
 Deferred income taxes                           659         901         666
 Other assets                                  1,376       1,080       1,376
   Total assets                             $ 38,054    $ 35,629    $ 38,700
 
 Liabilities                                                          
  Current liabilities                                              
   Short-term borrowings                    $  4,095    $  3,693    $  5,208
   Current portion of long-term debt and 
    capitalized leases                         2,723       2,349       2,561
   Accounts payable and other liabilities      6,009       6,610       6,637
   Unearned revenues                             828         885         830 
   Other taxes                                   393         465         554
    Total current liabilities                 14,048      14,002      15,790

 Long-term debt and capitalized leases        14,161      12,401      13,071
 Postretirement benefits                       2,516       2,715       2,564
 Minority interest and other liabilities       1,418       1,369       1,413
  Total liabilities                           32,143      30,487      32,838

Commitments and Contingent Liabilities (note 5)                     

Shareholders' Equity                                           
 Common shares                                   323         323         323
 Capital in excess of par value                3,593       3,611       3,598
 Retained income (note 2)                      4,201       3,422       4,158
 Treasury stock - at cost                     (1,699)     (1,632)     (1,702)
 Minimum pension liability                      (217)       (277)       (217)
 Deferred ESOP expense                          (198)       (225)       (204)
 Cumulative translation adjustments              (92)        (80)        (94)
  Total shareholders' equity                   5,911       5,142       5,862

  Total liabilities and shareholders' 
    equity                                  $ 38,054    $ 35,629    $ 38,700

  Total common shares outstanding              391.1       392.0       390.9

<FN>                                                                         
See accompanying notes.                                      
</FN>
</TABLE>











<PAGE>
				    -3-
			     
<TABLE>
			   SEARS, ROEBUCK AND CO.
		CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
				  (Unaudited)

<CAPTION>
							 13 Weeks Ended   
						      April 4,     March 29,
(millions)                                             1998         1997   
<S>                                                   <C>          <C>

CASH FLOWS FROM OPERATING ACTIVITIES:                                    

					 

Net income                                            $    133       $    182
Adjustments to reconcile net income to net cash               
 provided by (used in) operating activities:                                
  Depreciation, amortization and other noncash items       226            196
  Provision for uncollectible accounts                     394            254
  Loss (gain) on sales of property and investments          (6)            32
  Change in (net of acquisitions):                                    
   Deferred income taxes                                    63             44
   Retained interest in transferred credit 
     card receivables                                      203            123
   Credit card receivables                                 484            (39)
   Merchandise inventories                                (419)          (357)
   Other operating assets                                 (117)           (79)
   Other operating liabilities                            (739)          (622)
    Net cash provided by (used in) operating activities    222           (266)
    
CASH FLOWS FROM INVESTING ACTIVITIES:                                    
    
Acquisition of businesses, net of cash acquired             --           (115)
Proceeds from sales of property and investments              7              6
Purchases of property and equipment                       (285)          (159)
    Net cash used in investing activities                 (278)          (268)

CASH FLOWS FROM FINANCING ACTIVITIES:                                    

Proceeds from long-term debt                             1,782            725
Repayments of long-term debt                              (558)          (866)
Increase (decrease) in short-term borrowings, 
 primarily 90 days or less                              (1,113)           319
Repayments of ESOP note receivable                          23             16
Common shares purchased for employee stock plans           (24)           (14)
Common shares issued for employee stock plans               22             30
Dividends paid to shareholders                             (90)           (88)
  Net cash provided by financing activities                 42            122

Net decrease in cash and cash equivalents                  (14)          (412)
								      
Balance at beginning of year                               358            660

Balance at end of period                              $    344       $    248



<FN>
See accompanying notes.                                          
</FN>
</TABLE>




<PAGE>
				     -4-
				     
			     SEARS, ROEBUCK AND CO.
		NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
				  (Unaudited)


1. Condensed Consolidated Financial Statements 

   The Condensed Consolidated Balance Sheets as of April 4, 1998 and March 
   29, 1997 and the related Condensed Consolidated Statements of Income and 
   Condensed Consolidated Statements of Cash Flows for the 13 weeks then 
   ended are unaudited.  The interim financial statements reflect all 
   adjustments (consisting only of normal recurring accruals) which are, in 
   the opinion of management, necessary for a fair statement of the results 
   for the interim periods presented.  The condensed consolidated financial 
   statements should be read in conjunction with the consolidated financial 
   statements and notes thereto included in the Sears, Roebuck and Co. 1997 
   Annual Report to Shareholders and Annual Report on Form 10-K.  The results
   of operations for the interim periods should not be considered indicative 
   of results to be expected for the full year.

   Certain reclassifications have been made in the 1997 financial statements 
   to conform with current year presentation. 



2. Shareholders' Equity and Dividend Restrictions

   Under terms of indentures entered into in 1981 and thereafter, Sears 
   cannot take specified actions, including the declaration of cash dividends,
   which would cause its consolidated unencumbered assets, as defined, to fall
   below 150% of its consolidated liabilities, as defined.  At April 4, 1998
   approximately $3.5 billion could be paid in dividends to shareholders under
   the most restrictive indentures.  

   On February 3, 1998 the Board of Directors extended for an additional two
   years the common share repurchase program which is used to acquire shares
   for distribution in connection with the expected exercise of stock options,
   the grant of restricted shares and the exchange of deferred shares under
   the Company's stock plans.  The program authorizes the Company to acquire 
   up to 20 million Sears common shares on the open market.  Through April 4,
   1998 7.4 million common shares had been acquired under the repurchase 
   program. 



3. Earnings Per Share

   The following table sets forth the computations of basic and diluted 
   earnings per share:

<TABLE>
<CAPTION>
							   13 Weeks Ended
   (millions, except per share data)                   April 4,     March 29, 
							 1998         1997
   <S>                                                 <C>          <C>
   Basic:   
    Net income                                         $    133     $    182 
    Average shares outstanding                            390.9        391.7 
    Earnings per share -basic                          $   0.34     $   0.46 
    
    Diluted:   
     Net income                                        $    133     $    182 
     Average shares outstanding                           390.9        391.7 
     Dilutive stock options                                 3.6          6.9 
     Average shares and equivalent 
      shares outstanding                                  394.5        398.6 
     Earnings per share -diluted                       $   0.34     $   0.46 

</TABLE>






<PAGE>
				     -5-



			   SEARS, ROEBUCK AND CO.
	    NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
			       (Unaudited)



   Options to purchase 3.8 million and .1 million shares of stock at prices
   ranging from $52 to $64 and $53 to $57 per share were outstanding at 
   April 4, 1998 and March 29, 1997, respectively, but were not included 
   in the computation of diluted earnings per share because they would have 
   been antidilutive.



4. Effect of New Accounting Standards and Statements

   Effective January 4, 1998, the Company adopted Statement of Financial 
   Accounting Standards (SFAS) No. 130, "Reporting Comprehensive Income."  
   This statement requires that the Company report the change in its net 
   assets during the period from nonowner sources.  For the 13 weeks ended 
   April 4, 1998, components of other comprehensive loss include foreign 
   currency translation adjustments related to Sears Canada.  For the 13 weeks
   ended March 29, 1997, components of other comprehensive income primarily 
   related to the foreign currency translation adjustment recognized on the 
   sale of Sears Mexico. 
			       
<TABLE>
<CAPTION>
						  13 Weeks Ended  
     (millions)                               April 4,      March 29,   
						1998          1997 
     <S>                                      <C>           <C>

     Net income                               $   133       $     182 
     Other comprehensive income (loss)             (2)             84
      Total comprehensive income              $   131       $     266 

</TABLE>
   
   Effective January 4, 1998, the Company adopted AICPA Statement of Position
   (SOP) 98-1, "Accounting for the Costs of Computer Software Developed or 
   Obtained for Internal Use." SOP 98-1 requires certain software development 
   costs to be capitalized.  Generally, once the capitalization criteria of 
   the SOP have been met, external direct costs of materials and services 
   used in development of internal-use software, payroll and payroll related 
   costs for employees directly involved in the development of internal-use 
   software, and interest costs incurred when developing software for internal
   use are to be capitalized.  The adoption of this SOP did not have a
   material effect on the Company's consolidated financial position, results 
   of operations or cash flows in the first quarter of 1998.
   
   In February 1998 the Financial Accounting Standards Board (FASB) issued 
   SFAS No. 132, "Employers Disclosures about Pensions and Other Postretirement
   Benefits", which is effective for fiscal years beginning after December 15,
   1997.  The new statement will change disclosure requirements related to 
   pension and other postretirement benefit obligations.  The new statement 
   will be implemented in 1998 and will not impact the Company's consolidated 
   financial position, results of operations or cash flows.  The effect of the
   new statement will be limited to the form and content of disclosures.







<PAGE>
				    -6-

				    
			    SEARS, ROEBUCK AND CO.
		 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
				 (Unaudited)

  

5. Legal Proceedings

   On June 3, 1997, the Company entered into a settlement of the consolidated
   debtor class action lawsuits filed in the United States Bankruptcy and 
   District Courts for the District of Massachusetts by certain current and 
   former credit card holders of the Company who had declared personal 
   bankruptcy (the "Settlement").  These lawsuits alleged that the Company 
   had violated the United States Bankruptcy Code and consumer protection laws
   in various states through activities related to certain debt reaffirmation
   agreements.  A federal civil and criminal investigation of these matters
   is ongoing. 

   As previously reported, the Company has reached an agreement in principle 
   to settle six purported shareholders' derivative actions filed on behalf 
   of the Company against its directors and certain of its officers, alleging
   breach of fiduciary duty for failing to prevent the improper handling of 
   certain of the Company's debt reaffirmation agreements.  On May 7, 1998, 
   the court approved the settlement, which is conditioned upon satisfactory 
   resolution of the securities class action lawsuits referred to below.  

   On October 9, 1997, the Company reached an agreement in principle to 
   settle several consolidated securities class action lawsuits against the 
   Company and one of its officers in the United States District Court for 
   the Northern District of Illinois.  The amended consolidated complaint 
   alleges violations of the Securities Exchange Act of 1934 for failure to 
   disclose the bankruptcy collection practices described above in periodic 
   filings with the Securities and Exchange Commission prior to April 10, 
   1997.  The settlement agreement is subject to court approval at a hearing 
   which has been set for August 6, 1998. 
 
   The Company recorded a pretax charge of $475 million ($320 million on an 
   after-tax basis) in the second quarter of 1997 for the estimated cost of 
   the matters referred to above, including other related expenses.  This 
   estimate is based on management's assumptions as to the ultimate outcome 
   of future events and actual results could differ from this estimate.  As 
   such, it is possible that additional costs relating to the civil and 
   criminal investigation referred to above could be incurred.  However, 
   management believes that its current reserves adequately provide for the 
   costs relating to the matters referred to above and does not expect such 
   costs to have a material effect on the annual results of operations, 
   financial position, liquidity or capital resources of the Company.

   The Company is subject to various other legal and governmental proceedings
   pending against the Company, many involving routine litigation incidental 
   to the businesses.  Other matters contain allegations which are nonroutine
   and involve compensatory, punitive or antitrust treble damage claims in 
   very large amounts, as well as other types of relief.  The consequences of
   these matters are not presently determinable but, in the opinion of 
   management of the Company after consulting with legal counsel, the ultimate
   liability in excess of reserves currently recorded is not expected to have 
   a material effect on annual results of operations, financial position, 
   liquidity or capital resources of the Company.






<PAGE> 
				     -7-
			   
			    SEARS, ROEBUCK AND CO.
		    INDEPENDENT ACCOUNTANTS' REVIEW REPORT



To the Shareholders and Board of Directors
  of Sears, Roebuck and Co.
  
We have reviewed the accompanying Condensed Consolidated Balance Sheets of 
Sears, Roebuck and Co. as of April 4, 1998 and March 29, 1997, and the 
related Condensed Consolidated Statements of Income for the 13-week periods 
ended April 4, 1998 and March 29, 1997, and the Condensed Consolidated 
Statements of Cash Flows for the 13-week periods ended April 4, 1998 and 
March 29, 1997.  These financial statements are the responsibility of 
the Company's management.

We conducted our reviews in accordance with standards established by the 
American Institute of Certified Public Accountants.  A review of interim 
financial information consists principally of applying analytical procedures 
to financial data and of making inquiries of persons responsible for financial 
and accounting matters.  It is substantially less in scope than an audit 
conducted in accordance with generally accepted auditing standards, the 
objective of which is the expression of an opinion regarding the financial 
statements taken as a whole.  Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that 
should be made to such condensed consolidated financial statements for them 
to be in conformity with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted auditing 
standards, the Consolidated Balance Sheet of Sears, Roebuck and Co. as of 
January 3, 1998, and the related Consolidated Statements of Income, 
Shareholders' Equity, and Cash Flows for the year then ended (not presented 
herein); and in our report dated February 20, 1998, we expressed an 
unqualified opinion on those consolidated financial statements. In our 
opinion, the information set forth in the accompanying Condensed Consolidated 
Balance Sheet as of January 3, 1998, is fairly stated, in all material 
respects, in relation to the Consolidated Balance Sheet from which it has 
been derived.


Deloitte & Touche LLP

Chicago, Illinois
May 13, 1998






<PAGE>
				      -8- 
    
		     ITEM 2. - SEARS, ROEBUCK AND CO.
	     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
		    CONDITION AND RESULTS OF OPERATIONS
	     13 WEEKS ENDED APRIL 4, 1998 AND MARCH 29, 1997


Operating Results

Domestic operations include the Company's operations in the United States and 
Puerto Rico.  Domestic operations are comprised of:

 Retail - consisting of:                Credit - which manages Sears Card
  - Full-line Stores                             operations.
  - Specialty stores (Home Stores                
     and Auto Stores)                   Corporate - administrative acitivities
						    of a holding company 
 Services - consisting of:                          nature, the cost of which
  - Home Services                                   are not allocated to the 
  - Direct Response Marketing                       Company's businesses.



International operations consist of similar retail, services and credit 
operations conducted in Canada through Sears Canada, Inc. ("Sears Canada"), a 
54.8% owned consolidated subsidiary. International operations were also 
conducted through Sears, Roebuck de Mexico, S.A. de C.V. ("Sears Mexico"), a 
previously 75.5% owned subsidiary until March 29, 1997.  At that time, the 
Company sold 60% of the outstanding shares of Sears Mexico to Grupo Carso S.A. 
de C.V.  Thereafter, Sears Mexico's results are no longer included in the 
Company's consolidated operations. 

For the 13 weeks ended April 4, 1998, net income declined 26.6% to $133 
million, or $0.34 per share, from $182 million, or $0.46 per share for 
the comparable prior year period.  Consistent with Company expectations, the 
decline in net income was primarily due to the increase in the provision for 
uncollectible accounts over the prior-year period.  The domestic retail 
business performance was also below prior year because of the shift of the 
Easter holiday selling season to the second quarter and increased clearance 
markdowns.  Partially offsetting these declines was a strong performance by 
the services businesses coupled with a favorable comparison to prior year 
within the international segment.  The first quarter of 1998 includes the
positive impact of $0.06 per share due to SFAS No. 125 accounting.  The first 
quarter of 1997 included the positive impact of $0.10 per share due to SFAS 
No. 125, which was offset by a $0.09 per share loss from the sale of the 
Company's controlling interest in Sears Mexico.

Due to holiday buying patterns, merchandise sales are traditionally higher 
in the fourth quarter than other quarterly periods and a disproportionate 
share of operating income is typically earned in the fourth quarter.  
Similarly, traditional business patterns generally result in the lowest sales 
and operating income in the first quarter.







<PAGE>
				    -9-
				    
				    
			ITEM 2. - SEARS, ROEBUCK AND CO.
		 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
		     CONDITION AND RESULTS OF OPERATIONS
		  13 WEEKS ENDED APRIL 4, 1998 AND MARCH 29, 1997



Domestic Operations

Merchandise and services revenues increased 6.3% to $7.3 billion for the 13 
weeks ended April 4, 1998 from the comparable 1997 period.  Merchandise and 
services revenues and related information are as follows:

<TABLE>
<CAPTION>
						13 Weeks Ended      
 (millions, except number of stores)       April 4,     March 29,  
					     1998         1997        Change
<S>                                        <C>          <C>           <C>
 Revenues:  
  Full-line Stores                         $  4,936     $  4,586        7.6%
  Specialty stores                            1,669        1,635        2.1
  Total retail                                6,605        6,221        6.2   
  Services                                      692          640        8.1
   Merchandise and services                $  7,297     $  6,861        6.3%
  
  
  Number of Full-line Stores                    834          823      
  Number of specialty stores                  2,726        2,558      
  Total retail stores                         3,560        3,381  
  
  Comparable store sales percentage 
    increase                                   4.9%         2.5% 


</TABLE>


Full-line Stores revenues increased 7.6% over first quarter 1997.

  Apparel revenues gained 5.4% during the first quarter after a 16.9% gain 
  in 1997.  Women's ready to wear, especially sportswear and special sizes, 
  as well as home fashions, fine jewelry and footwear posted strong sales 
  increases.  Children's and men's apparel sales were even in the first 
  quarter compared with the prior year.

  Hardlines revenues, comprised of Home Electronics, Home Appliances, and 
  Home Improvement merchandise sales, increased 8.4% for the first quarter 
  with gains in Home Appliances and Home Electronics.  Home Improvement 
  sales were approximately even with the prior year.

Specialty stores revenues increased 2.1% over first quarter 1997.

  Home Stores revenues increased 16.3% over 1997 due to the addition of new 
  stores and strong comparable store sales increases.  Hardware and Sears 
  Dealer stores had solid revenue increases from a year ago benefiting from 
  136 net new store openings.  HomeLife furniture stores revenues increased 
  slightly despite having five fewer stores than a year ago. 

  Auto Stores, consisting of the Sears Tire Group and Parts Group, experienced
  a 9.1% decline in revenue from 1997 as the Sears Tire Group experienced weak
  comparable store sales and the Parts Group revenue decreased primarily as a
  result of a change in store format.  The new Parts America format sells 
  automotive merchandise and no longer provides repair services.








<PAGE>
				   -10-
				   
			ITEM 2. - SEARS, ROEBUCK AND CO.
	      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
		      CONDITION AND RESULTS OF OPERATIONS
		 13 WEEKS ENDED APRIL 4, 1998 AND MARCH 29, 1997
		 

Services revenues, which are generated by the Home Services and Direct 
Response Marketing businesses, were up 8.1% in the first quarter of 1998 
versus the 1997 comparable period primarily due to strong revenue gains by 
Home Services on increased service contract sales and growth in major home 
improvement services. 

Domestic credit revenues for the 13 weeks ended April 4, 1998 were $1.1 
billion, an increase of 2.8% from the prior year period.  A summary of credit 
information (for the managed portfolio) is as follows:

<TABLE>
<CAPTION>
							    13 Weeks Ended
						       April 4,     March 29,
							1998          1997
  <S>                                                  <C>          <C>
  Sears Card as a % of sales                             53.2%         55.5%
  Average account balance (dollars)                   $  1,071      $  1,020
  Average managed credit card receivables (millions)  $ 28,425      $ 26,815

</TABLE>

The percentage of merchandise sales and services transacted with the Sears 
Card in the first quarter of 1998 declined to 53.2% compared to 55.5% a year 
ago due primarily to fewer new accounts. 

Gross margin as a percentage of domestic merchandise and services revenues 
for the first quarter was 24.2% versus 24.6% in the comparable prior year 
period.  The improved services gross margin was more than offset by the 
decline in retail gross margin due to the later Easter holiday selling season 
and increased clearance markdowns.

Selling and administrative expense as a percentage of total revenues for 
domestic operations improved to 20.9% in the first quarter of 1998 from 21.6% 
in the comparable prior year period.  The improvement was primarily due to the
leveraging of employee-related costs and marketing expense. 

The domestic provision for uncollectible accounts and related information 
is as follows:
  
<TABLE>
<CAPTION>
						       13 Weeks Ended
(millions)                                          April 4,   March 29, 
						      1998        1997
<S>                                                 <C>        <C>
  Provision for uncollectible accounts              $   387     $   242  
							  
  Net credit charge-offs as a percentage of 
    average managed credit card receivables           8.12%        4.97%  
       
  Allowance for uncollectible credit card 
   receivables                                      $ 1,091     $    773
     
  Delinquency rates (as of Apr. 4, 1998 and 
    Mar. 29, 1997)                                    6.97%        5.61%

</TABLE>

The provision for uncollectible accounts was $387 million in the first quarter,
a 59.6% increase from the same period last year.  The increase was primarily 
attributable to the higher delinquency and charge-off rates of the credit card
portfolio in the first quarter of 1998 versus the prior-year first quarter. If
the Company's current level of delinquency and charge-off rates continues, the
Company will face difficult year-over-year comparisons in the second and third
quarters of 1998.






<PAGE>
				     -11-


		       ITEM 2. - SEARS, ROEBUCK AND CO.
	       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
		     CONDITION AND RESULTS OF OPERATIONS
		13 WEEKS ENDED APRIL 4, 1998 AND MARCH 29, 1997

	     
Domestic operations depreciation and amortization expense was $192 million in
the first quarter, an increase of $27 million from the comparable 1997 period.
The increase reflects the continuation of the Full-line Stores remodeling 
program and the growth in the number of specialty stores in operation.

Interest expense, as presented on the statements of income, is combined with 
the funding costs on receivables sold through securitizations to represent 
total funding costs as follows:

<TABLE>
<CAPTION>
							 13 Weeks Ended 
(millions)                                           April 4,     March 29,
						       1998           1997
<S>                                                  <C>          <C>

   Interest expense                                  $   349      $   311     
   Funding cost on securitized receivables (1)           106          108
   Total funding costs                               $   455      $   419
   % of revenues                                        5.4%         5.3%

<FN>

   (1) Funding cost on securitized receivables represents the interest paid 
       on securitized receivables and is presented as a reduction of credit 
       revenues in the statements of income at the time receivables are sold.
</FN>
</TABLE>
								 

Total domestic funding costs as a percentage of revenues were 5.4% in 1998 
compared to 5.3% in 1997.  The increase in funding costs reflects higher 
funding requirements due to a larger managed credit card receivables 
portfolio, partially offset by lower effective funding rates.

Operating income in the first quarter of 1998 declined 41.4% from the 
comparable 1997 period primarily due to the decline in credit and retail 
results, partially offset by improved services results.


Operating income by business format is as follows:
					   
<TABLE>
<CAPTION>
					   13 Weeks Ended          
   (millions)                           April 4,    March 29,  
					  1998        1997
<S>                                     <C>          <C>
   Retail                               $  (60)      $  (29)  
   Services                                 80           67  
   Credit                                  252          382
   Corporate                               (60)         (58)
    Total domestic operating income     $  212       $  362



</TABLE>





<PAGE>

				      -12-


			  ITEM 2. - SEARS, ROEBUCK AND CO.
		   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
			 CONDITION AND RESULTS OF OPERATIONS
		    13 WEEKS ENDED APRIL 4, 1998 AND MARCH 29, 1997



International Operations

International operations in 1998 include only the Company's 54.8% interest in 
Sears Canada.  In the first quarter of 1997, the Company sold 60% of the 
outstanding shares of Sears Mexico to Grupo Carso S.A. de C.V.  The 
transaction reduced the Company's ownership in Sears Mexico to 15.5 percent.
Proceeds from the sale were $103 million and resulted in a loss of $21 million
which was recorded in the consolidated statements of income as other income
(loss).  Additionally, tax expense of $15 million was recorded which resulted
in a net after-tax loss of $36 million.  Excluding the impact of this 
transaction, the Company's first quarter 1997 consolidated effective tax rate
would have been 40.7% versus 47.4% as reported. 


International revenues for the first quarter of 1998 decreased 4.6% from the
same period a year ago as revenues from Sears Mexico are no longer included.
Revenues improved 9.7% at Sears Canada due to the strong retail and catalog
sales performance.

Gross margins as a percentage of merchandise and services revenues decreased 
to 23.5% in the first quarter from 23.6% in 1997.  Sears Canada gross margin 
rates declined 20 basis points in 1998 reflecting higher retail promotional 
markdowns compared to the prior year.

Selling and administrative expense as a percentage of total revenues decreased
to 22.4% in 1998 from 23.2% in the first quarter of 1997.  The improvement was
primarily due to leveraging employee-related costs and marketing expense.



Financial Condition

The consolidated owned net credit card receivables balance of $18.96 billion
excludes credit card receivables transferred to a securitization Master Trust
as follows:

<TABLE>
<CAPTION>

 (millions)                                April 4,    March 29,   January 3,
					    1998         1997        1998
<S>                                        <C>         <C>          <C>
 Domestic:  
  Managed credit card receivables          $ 27,875    $ 26,562    $ 28,945  
  Securitized balances sold                  (6,255)     (6,248)     (6,404) 
  Retained interest in transferred    
    credit card receivables                  (3,113)     (2,138)     (3,316) 
  Other customer receivables                    189         188         161  
  Domestic owned credit card                         
    receivables                              18,696      18,364      19,386
  International credit card receivables       1,393       1,363       1,570
  Consolidated credit card receivables     $ 20,089    $ 19,727    $ 20,956
    Less: Allowance for uncollectible 
	  accounts                            1,127         806       1,113  
    Credit card receivables, net           $ 18,962    $ 18,921    $ 19,843


</TABLE>


Consolidated credit card receivables (before allowance for uncollectible 
accounts) increased $362 million in 1998 compared with first quarter 1997.  
The increase is primarily from higher sales volume in the retail stores.  As 
compared to 1997 year-end, consolidated credit card receivables (before 
allowance for uncollectible accounts) decreased $867 million due to the normal
seasonal nature of the retail industry.






<PAGE>
				    -13-
				    

			ITEM 2. - SEARS, ROEBUCK AND CO.
		 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
			CONDITION AND RESULTS OF OPERATIONS
		   13 WEEKS ENDED APRIL 4, 1998 AND MARCH 29, 1997
		   

As of April 4, 1998, consolidated merchandise inventories on the first-in, 
first-out (FIFO) basis were $6.19 billion, compared with $5.68 billion at 
March 29, 1997 and $5.76 billion at January 3, 1998.  The increase in the 
inventory levels reflects the additional inventory to support higher sales 
volume and the addition of new Full-line and specialty stores.

Total property and equipment, net of accumulated depreciation, was $6.39 
billion at April 4, 1998 compared with $5.78 billion a year earlier.  The 
increase is primarily due to the net addition of 11 Full-line Stores and 168
specialty stores.

Total net funding for the Company at April 4, 1998 was $27.23 billion compared
with $24.69 billion a year earlier and was used primarily to fund the managed
credit card receivables portfolio. Net funding includes debt recorded on the
balance sheet and investor certificates related to credit card receivables
sold through securitizations as follows:

<TABLE>
<CAPTION>
  (millions)                            April 4,    March 29,    January 3, 
					 1998         1997         1998
<S>                                     <C>         <C>          <C>       

  Short-term borrowings                 $  4,095    $  3,693     $  5,208
  Long-term debt and capitalized 
   lease obligations                      16,884      14,750       15,632
  Securitized balances sold                6,255       6,248        6,404
   Total funding                        $ 27,234    $ 24,691     $ 27,244  

								      

</TABLE>







<PAGE>
				     -14-

				


			PART II.  OTHER INFORMATION
			

Item 1. Legal Proceedings

On June 3, 1997, the Company entered into a settlement of the consolidated
debtor class action lawsuits filed in the United States Bankruptcy and
District Courts for the District of Massachusetts by certain current and
former credit card holders of the Company who had declared personal 
bankruptcy (the "Settlement").  These lawsuits alleged that the Company 
had violated the United States Bankruptcy Code and consumer protection laws
in various states through activities related to certain debt reaffirmation
agreements.  A federal civil and criminal investigation of these matters 
is ongoing. 

As previously reported, the Company has reached an agreement in principle 
to settle six purported shareholders' derivative actions filed on behalf 
of the Company against its directors and certain of its officers, alleging
breach of fiduciary duty for failing to prevent the improper handling of 
certain of the Company's debt reaffirmation agreements.  On May 7, 1998, 
the court approved the settlement, which is conditioned upon satisfactory 
resolution of the securities class action lawsuits referred to below.  

On October 9, 1997, the Company reached an agreement in principle to 
settle several consolidated securities class action lawsuits against the
Company and one of its officers in the United States District Court for 
the Northern District of Illinois.  The amended consolidated complaint 
alleges violations of the Securities Exchange Act of 1934 for failure to 
disclose the bankruptcy collection practices described above in periodic 
filings with the Securities and Exchange Commission prior to April 10, 
1997.  The settlement agreement is subject to court approval at a hearing 
which has been set for August 6, 1998. 
 
The Company recorded a pretax charge of $475 million ($320 million on an 
after-tax basis) in the second quarter of 1997 for the estimated cost of 
the matters referred to above, including other related expenses.  This 
estimate is based on management's assumptions as to the ultimate outcome 
of future events and actual results could differ from this estimate.  As 
such, it is possible that additional costs relating to the civil and 
criminal investigation referred to above could be incurred.  However, 
management believes that its current reserves adequately provide for the 
costs relating to the matters referred to above and does not expect such 
costs to have a material effect on the annual results of operations, 
financial position, liquidity or capital resources of the Company.

The Company is subject to various other legal and governmental proceedings
pending against the Company, many involving routine litigation incidental 
to the businesses.  Other matters contain allegations which are nonroutine 
and involve compensatory, punitive or antitrust treble damage claims in 
very large amounts, as well as other types of relief.  The consequences of
these matters are not presently determinable but, in the opinion of 
management of the Company after consulting with legal counsel, the ultimate
liability in excess of reserves currently recorded is not expected to have 
a material effect on annual results of operations, financial position, 
liquidity or capital resources of the Company.






	
<PAGE>
				 -15-

			PART II.  OTHER INFORMATION
			
Item 5. Other Information

The following discussion and analysis of the Company's conversion to a new 
credit card receivables processing system contains forward-looking statements 
that involve risks and uncertainties.  The actual timing and effects of this 
conversion could differ materially from those anticipated in the forward-
looking statements as a result of certain factors including, but not limited 
to, operational and logistical developments with respect to the conversion 
and changes in social and economic factors and credit policies that affect
delinquencies, charge-offs and customer payment behaviors.  In addition, 
numerous other social and economic factors and credit policies may also 
affect delinquency and charge-off levels following the conversion.

In May 1998, the Company entered into an agreement with Total System Services,
Inc. to provide certain processing services related to the Company's domestic
credit card receivables portfolio.  The new system will enable the Company 
to enhance its customer relationships and to improve service suport of the 
Company's multiple business formats.  The Company currently plans to convert 
to the new processing system in three phases, beginning with the first phase 
in late 1998, and ending with the last phase ending in the second quarter of 
1999.  The new processing system will also enable the Company to change its 
methodology for aging and charging off accounts.  The new aging methodology 
will differ from that used currently by the Company in that it will determine 
delinquency levels based on the number of billing cycles that have commenced 
since the customer failed to make a required payment.  Under the Company's  
current credit system, an account is generally considered delinquent when the
past due balance is three times the scheduled minimum monthly payment.  As a 
result, certain accounts generally will be considered delinquent earlier and 
charged off sooner than is currently the case.  These changes will reflect a
reclassification of account status rather than a change in actual performance
of the accounts. 

To assess the potential effect of the new aging methodology, the Company used 
historical account activity for a 10% random sample of accounts to simulate 
the differences between the current methodology and the new methodolgy.  
Under the simulations, delinquencies as a percentage of managed receivables
at the conversion date were approximately 275 to 300 basis points higher than 
under the Company's current methodology.  After a transition period of 
approximately eight months, the change in delinquency levels decreased to
approximately 200 basis points above the levels reported under the current 
methodology.  Based on the simulations, the Company believes that delinquency
trends over the past three years would have been consistent under either aging
methodology.

The simulations also modeled the gross charge-offs that would have been 
reported under the new methodology based upon the actual transaction activity 
of the 10% sample of accounts.  Under the simulation, using historical account
activity, the percentage of account balances charged off as uncollectible 
increased in the range of 75 to 100 basis points during the eight-month 
period after the conversion date.  This increase then declined over the next 
four months.  An increase in gross charge-off levels in the range of 15 to 25
basis points remained after a twelve month period.  The actual effect of the 
new aging methodology on charge-offs cannot be predicted with precision, and 
may be offset in part by benefits of earlier collection efforts due to an 
earlier recognition of delinquencies, and improved authorization and line 
management strategies.  In addition, this accelertion of charge-offs reflects 
a timing change rather than a change in account performance; accordingly, the
Company believes that the current allowance for uncollectible accounts 
remains appropriate.

The Company believes that the change in aging methodology and the resultant 
change in delinquency and charge-off levels will not have a material effect 
on the results of operations, financial position, liquidity or capital 
resources of the Company.




<PAGE>
				    -16-
				    
			 PART II.  OTHER INFORMATION


Item 6. Exhibits and Reports on Form 8-K.
	(a)  Exhibits.
	     An Exhibit Index has been filed as part of this Report on 
	     Page E-1.

	(b)  Reports on Form 8-K.
	     Registrant filed Current Reports on Form 8-K dated January 22, 
	     1998 and February 18, 1998 (Item 5).







<PAGE>

				    -17-
				    
 
				  SIGNATURE
				  
		   Pursuant to the requirements of the Securities
		   Exchange Act of 1934, the Registrant has duly
		   caused this report to be signed on its behalf
		   by the undersigned thereunto duly authorized.

		   
					   Sears, Roebuck and Co.
					       (Registrant)
					      

					      
May 14, 1998                              By  /s/  James A. Blanda
					      James A. Blanda
					      Vice President and Controller
					      
						(Principal Accounting
						 Officer and duly authorized
						 Officer of Registrant)







<PAGE>

				    E-1
				   

			       EXHIBIT INDEX
			  SEARS, ROEBUCK AND CO.
		      13 WEEKS ENDED APRIL 4, 1998
		      

 Exhibit No.
 
    3(a).   Restated Certificate of Incorporation as in effect on May 13, 1996
	    (incorporated by reference to Exhibit 3(a) to Registrant's 
	    Statement No. 333-8141).
	     
    3(b.)   By-laws, as amended to February 3, 1998 (incorporated by reference
	    to Exhibit 3.(ii) to the Registrants Annual Report on Form 10-K 
	    for the year ended January 3, 1998).
    
    4.      Registrant hereby agrees to furnish the Commission, upon request,
	    with the instruments defining the rights of holders of each issue
	    of long-term debt of the Registrant and its consolidated 
	    subsidiaries.

    10.     Description of Registrant's Non-Employee Director Life Insurance 
	    Plan (incorporated by reference to the first paragraph on page 10
	    of the Registrant's proxy statement dated March 26, 1998).

    12(a).  Computation of ratio of income to fixed charges for Sears, 
	    Roebuck and Co. and consolidated subsidiaries for each of the 
	    five years ended January 3, 1998 and for the three- and twelve-
	    month periods ended April 4, 1998. 
    
    12(b).  Computation of ratio of income to combined fixed charges and 
	    preferred share dividends for Sears, Roebuck and Co. and 
	    consolidated subsidiaries for each of the four years: 1996, 1995, 
	    1994, and 1993. 

    15.     Acknowledgment of awareness from Deloitte & Touche LLP, dated 
	    May 13, 1998, concerning unaudited interim financial information.

    27(a).  Financial Data Schedule.
	   
    27(b).  Restated Financial Data Schedules.
      
    27(c).  Restated Financial Data Schedules.




<TABLE>

							 EXHIBIT 12(a)
			  
					 COMPUTATION OF RATIO OF INCOME TO FIXED CHARGES
				      SEARS, ROEBUCK AND CO. AND CONSOLIDATED SUBSIDIARIES






<CAPTION>
					      Twelve         Three
					      Months         Months
					      Ended          Ended
					      April 4,       April 4,
					      1998           1998
(millions, except ratios)                     (unaudited)    (unaudited)   1997     1996     1995     1994     1993
<S>                                             <C>             <C>        <C>      <C>       <C>     <C>      <C>
Fixed Charges

 Interest and amortization of debt
  discount and expense on all
  indebtedness                                $1,433         $  376       $1,409   $1,365   $1,373   $1,279   $1,318

 Add interest element implicit in rentals        147             38          147      121      119      114      105
					       1,580            414        1,556    1,486    1,492    1,393    1,423
Interest Capitalized                               4              1            3        5        4        1        3
Total fixed charges                           $1,584        $   415       $1,559   $1,491   $1,496   $1,394   $1,426

Income
 Income from continuing operations            $1,139        $   133       $1,188   $1,271   $1,025   $  857   $  625
 Deduct undistributed net income
  of unconsolidated companies                      7              2           13        8        9       (7)       6
					       1,132            131        1,175    1,263    1,016      864      619
Add
 Fixed charges (excluding interest
  capitalized)                                 1,580            414        1,556    1,486    1,492    1,393    1,423
 Income taxes                                    839             92          912      834      703      614      329
  Income before fixed charges and
   income taxes                               $3,552        $   637       $3,643   $3,583    $3,211   $2,871  $2,371

Ratio of income to fixed charges                2.24           1.54        2.34      2.40      2.15     2.06    1.66


</TABLE>





<PAGE>
<TABLE>

						      EXHIBIT 12(b)

				   COMPUTATION OF RATIO OF INCOME TO COMBINED FIXED CHARGES
					      AND PREFERRED SHARE DIVIDENDS
				     SEARS, ROEBUCK AND CO. AND CONSOLIDATED SUBSIDIARIES

<CAPTION>
				   
									   Year Ended
(millions, except ratios)                              1996           1995           1994           1993
<S>                                                     <C>            <C>           <C>             <C>
Fixed Charges
 Interest and amortization of debt discount
  and expense on all indebtedness                     $1,365         $1,373         $1,279         $1,318

 Add interest element implicit in rentals                121            119            114            105
						       1,486          1,492          1,393          1,423
 Preferred dividend factor                                41             89            234            209
 Interest capitalized                                      5              4              1              3

Total fixed charges                                   $1,532         $1,585         $1,628         $1,635

Income
 Income from continuing operations                    $1,271         $1,025         $  857         $  625
 Deduct undistributed net income
  of unconsolidated companies                              8              9             (7)             6
						       1,263          1,016            864            619

Add
 Fixed charges (excluding interest capitalized
  and preferred dividend factor)                       1,486          1,492          1,393          1,423
 Income taxes                                            834            703            614            329
   Income before fixed charges and income taxes       $3,583         $3,211         $2,871         $2,371

Ratio of income to combined fixed charges
 and preferred share dividends                          2.34           2.03           1.76           1.45

<FN>
(A) In 1996, all the outstanding 8.88% Preferred Shares, First Series were redeemed and 
    thereafter the Company made no other preferred share dividend payments.
</FN>
</TABLE>







<PAGE>
                                 EXHIBIT 15
                                 
                                 

To the Shareholders and Board of Directors
 of Sears, Roebuck and Co.



We have made a review, in accordance with standards established by the 
American Institute of Certified Public Accountants, of the unaudited interim 
financial information of Sears, Roebuck and Co. for the 13-week periods ended
April 4, 1998 and March 29, 1997, as indicated in our report dated May 13, 
1998; because we did not perform an audit, we expressed no opinion on that
information.

We are aware that our report referred to above, which is included in your 
Quarterly Report on Form 10-Q for the 13-week period ended April 4, 1998, 
is incorporated by reference in Registration Statement Nos. 2-64879, 2-80037, 
33-18081, 33-23793, 33-41485, 33-43459, 33-45479, 33-55825, 33-58851, 
33-64345, 333-8141 and 333-38131 of Sears, Roebuck and Co.; Registration 
Statement Nos. 33-58139, 333-9817, 33-64215 and 333-30879 of Sears, Roebuck 
and Co. and Sears Roebuck Acceptance Corp.; Registration Statement Nos. 
33-64775, 333-18591, and 333-43309 of Sears, Roebuck and Co. and Sears, 
Roebuck and Co. Deferred Compensation Plan; Registration Statement Nos. 
33-57205 and 333-11973, and the Registration Statement on Form S-8 to be
filed on or about May 15, 1998 of Sears, Roebuck and Co. and the Sears 401(k) 
Profit Sharing Plan (formerly, The Savings and Profit Sharing Fund of Sears 
Employees); and Registration Statement No. 33-44671 of Sears, Roebuck and Co. 
and Sears DC Corp.

We are also aware that the aforementioned report, pursuant to Rule 436(c) 
under the Securities Act of 1933, is not considered a part of the 
Registration Statement prepared or certified by an accountant or a report 
prepared or certified by an accountant within the meaning of Sections 7 and 
11 of that Act.



Deloitte & Touche LLP


Chicago, Illinois
May 13, 1998


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
The schedule contains summary financial information extracted from the condensed
consolidated balance sheets and statements of income and cash flows and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-02-1999
<PERIOD-END>                               APR-04-1998
<CASH>                                             344
<SECURITIES>                                     3,113<F1>
<RECEIVABLES>                                   20,089
<ALLOWANCES>                                     1,127
<INVENTORY>                                      5,465
<CURRENT-ASSETS>                                29,628
<PP&E>                                          11,434
<DEPRECIATION>                                   5,043
<TOTAL-ASSETS>                                  38,054
<CURRENT-LIABILITIES>                           14,048
<BONDS>                                         14,161
                                0
                                          0
<COMMON>                                           323
<OTHER-SE>                                       5,588
<TOTAL-LIABILITY-AND-EQUITY>                    38,054
<SALES>                                          7,955
<TOTAL-REVENUES>                                 9,163
<CGS>                                            6,034
<TOTAL-COSTS>                                    6,034
<OTHER-EXPENSES>                                 1,929
<LOSS-PROVISION>                                   394
<INTEREST-EXPENSE>                                 376
<INCOME-PRETAX>                                    228
<INCOME-TAX>                                        92
<INCOME-CONTINUING>                                133
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       133
<EPS-PRIMARY>                                     0.34<F2><F3>
<EPS-DILUTED>                                     0.34<F3>
<FN>
<F1>Represents retained interest in transferred credit card receivables
<F2>Represents basic earnings per share
<F3>Restated to reflect the Company's adoption of Statement of Financial
Accounting Standards No. 128, "Earnings Per Share".
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
The schedule contains summary financial information extracted from the condensed
consolidated balance sheets and statements of income and cash flows and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>                     <C>                     <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   6-MOS                   9-MOS                   12-MOS
<FISCAL-YEAR-END>                          JAN-03-1998             JAN-03-1998             JAN-03-1998             JAN-03-1998
<PERIOD-END>                               MAR-29-1997             JUN-28-1997             SEP-27-1997             JAN-03-1998
<CASH>                                             248                     247                     247                     358
<SECURITIES>                                     2,138<F1>                   2,088<F1>                   3,212<F1>
                   3,316<F1>
<RECEIVABLES>                                   19,727                  20,162                  19,172                  20,956
<ALLOWANCES>                                       806                     825                     865                   1,113
<INVENTORY>                                      4,939                   4,954                   5,669                   5,044
<CURRENT-ASSETS>                                27,871                  28,279                  29,076                  30,244
<PP&E>                                          10,272                  10,526                  10,857                  11,324
<DEPRECIATION>                                   4,495                   4,637                   4,795                   4,910
<TOTAL-ASSETS>                                  35,629                  36,016                  36,866                  38,700
<CURRENT-LIABILITIES>                           14,002                  14,125                  14,936                  15,790
<BONDS>                                         12,401                  12,661                  12,523                  13,071
                                0                       0                       0                       0
                                          0                       0                       0                       0
<COMMON>                                           323                     323                     323                     323
<OTHER-SE>                                       4,819                   4,815                   5,082                   5,539
<TOTAL-LIABILITY-AND-EQUITY>                    35,629                  36,016                  36,866                  38,700
<SALES>                                          7,543                  16,089                  24,618                  36,371
<TOTAL-REVENUES>                                 8,732                  18,432                  28,214                  41,296
<CGS>                                            5,691                  11,970                  18,303                  26,779
<TOTAL-COSTS>                                    5,691                  11,970                  18,303                  26,779
<OTHER-EXPENSES>                                 1,896                   3,893                   5,872                   8,321
<LOSS-PROVISION>                                   254                     542                     897                   1,532
<INTEREST-EXPENSE>                                 352                     693                   1,021                   1,409
<INCOME-PRETAX>                                    346                     613                   1,207                   2,138
<INCOME-TAX>                                       165                     308                     542                     912
<INCOME-CONTINUING>                                182                     299                     652                   1,188
<DISCONTINUED>                                       0                       0                       0                       0
<EXTRAORDINARY>                                      0                       0                       0                       0
<CHANGES>                                            0                       0                       0                       0
<NET-INCOME>                                       182                     299                     652                   1,188
<EPS-PRIMARY>                                     0.46<F2><F3>                    0.76<F2><F3>                    1.66<F2><F3>
                    3.03<F2><F3>
<EPS-DILUTED>                                     0.46<F3>                    0.75<F3>                    1.64<F3>
                    2.99<F3>
<FN>
<F1>Represents retained interest in transferred credit card receivables
<F2>Represents basic earnings per share
<F3>Restated to reflect the Company's adoption of Statement of Financial
Accounting Standards No. 128, "Earnings Per Share".
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
The schedule contains summary financial information extracted from the
condensed consolidated balance sheets and statements of income and cash
flows and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>                     <C>                     <C>                     <C>
<C>
<PERIOD-TYPE>                   3-MOS                   6-MOS                   9-MOS                   12-MOS
12-MOS
<FISCAL-YEAR-END>                          DEC-28-1996             DEC-28-1996             DEC-28-1996             DEC-28-1996
             DEC-30-1995
<PERIOD-END>                               MAR-30-1996             JUN-29-1996             SEP-28-1996             DEC-28-1996
             DEC-30-1995
<CASH>                                             823                     514                     649                     660
                     606
<SECURITIES>                                     4,612<F1>                   4,595<F1>                   2,958<F1>
                   2,260<F1>                   5,579<F1>
<RECEIVABLES>                                   15,891                  16,103                  18,026                  20,104
                  15,346
<ALLOWANCES>                                       796                     802                     795                     801
                     819
<INVENTORY>                                      4,419                   4,441                   5,260                   4,646
                   4,033
<CURRENT-ASSETS>                                26,533                  33,409                  27,826                  28,447
                  26,441
<PP&E>                                           8,913                   9,360                   9,602                  10,237
                   8,857
<DEPRECIATION>                                   3,790                   4,081                   4,095                   4,359
                   3,780
<TOTAL-ASSETS>                                  33,361                  33,409                  35,120                  36,167
                  33,130
<CURRENT-LIABILITIES>                           14,186                  13,466                  14,981                  14,950
                  14,607
<BONDS>                                         10,580                  11,212                  11,355                  12,170
                  10,044
                                0                       0                       0                       0
                       0
                                        325                     325                     325                       0
                     325
<COMMON>                                           323                     323                     323                     323
                     322
<OTHER-SE>                                       3,844                   3,988                   4,139                   4,622
                   3,738
<TOTAL-LIABILITY-AND-EQUITY>                    33,361                  33,409                  35,120                  36,167
                  33,130
<SALES>                                          6,893                  14,935                  22,884                  33,751
                  31,133
<TOTAL-REVENUES>                                 7,945                  17,028                  26,053                  38,064
                  34,835
<CGS>                                            5,237                  11,186                  17,081                  24,909
                  23,160
<TOTAL-COSTS>                                    5,237                  11,186                  17,081                  24,909
                  23,160
<OTHER-EXPENSES>                                 1,761                   3,732                   5,669                   8,038
                   7,428
<LOSS-PROVISION>                                   189                     413                     659                     971
                     589
<INTEREST-EXPENSE>                                 354                     687                   1,013                   1,365
                   1,373
<INCOME-PRETAX>                                    250                     709                   1,172                   2,105
                   1,728
<INCOME-TAX>                                        99                     284                     468                     834
                     703
<INCOME-CONTINUING>                                151                     425                     704                   1,271
                   1,025
<DISCONTINUED>                                       0                       0                       0                       0
                     776
<EXTRAORDINARY>                                      0                       0                       0                       0
                       0
<CHANGES>                                            0                       0                       0                       0
                       0
<NET-INCOME>                                       151                     425                     704                   1,271
                   1,801
<EPS-PRIMARY>                                     .037<F2><F3>                    1.05<F2><F3>                    1.74<F2><F3>
                    3.18<F2><F3>                    4.55<F2><F3>
<EPS-DILUTED>                                     0.36<F3>                    1.03<F3>                    1.71<F3>
                    3.12<F3>                    4.50<F3>
<FN>
<F1>Represents retained interest in transferred credit card receivables
<F2>Represents basic earnings per share
<F3>Restated to reflect the Company's adoption of Statement of Financial
Accounting Standards No. 128, "Earnings Per Share".
</FN>
        

</TABLE>


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