BULL RUN CORP
10QSB, 1995-05-12
COMPUTER PERIPHERAL EQUIPMENT, NEC
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<PAGE>
                          U.S. SECURITIES AND EXCHANGE COMMISSION
                                  Washington, D.C.  20549
                                        FORM 10-QSB


  X    QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
        ACT OF 1934

      For the quarterly period ended March 31, 1995

                                            OR

        TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
        ACT OF 1934

      For the transition period from                                to
          .



      Commission file number   0-9385


                                     Bull Run Corporation
                  (Exact name of registrant as specified in its charter)

                  Georgia                               91-1117599
            (State of incorporation                   (I.R.S. Employer
               or organization)                       Identification No.)

                       4370 Peachtree Road, N.E., Atlanta, GA  30319
                         (Address of principal executive offices)

                                      (404) 266-8333
                                (Issuer's telephone number)



Check whether issuer (1) filed all reports required to be filed by
Section 13 or 15(d)  of the Exchange Act during the past 12 months (or
for such shorter period that the registrant was required to  file such
reports), and (2) has been  subject to such filing requirements for the
past 90 days.   Yes  X   No

State  the number of shares outstanding of each  of the issuer's classes
of common equity, as of the latest practicable date:  22,136,727 shares
of Common Stock, par value  $.01 per share, were outstanding as of April
28, 1995.


<PAGE>

                              PART I.  FINANCIAL INFORMATION

Item I.   Financial Statements

                                   BULL RUN CORPORATION
                           CONDENSED CONSOLIDATED BALANCE SHEETS
                                        (Unaudited)
<TABLE>
<CAPTION>
                                                       March 31,         December 31,
                                                         1995               1994
<S>                                                   <C>               <C>
                              ASSETS
Current assets:
  Cash and cash equivalents . . . . . . . . . . .$      25,789          $  824,207
  Marketable securities . . . . . . . . . . . . .      500,000             500,000
  Accounts receivable . . . . . . . . . . . . . .    3,939,569           3,809,224
  Inventories . . . . . . . . . . . . . . . . . .    3,499,350           2,608,850
  Other . . . . . . . . . . . . . . . . . . . . .      111,418              73,540
         Total current assets   . . . . . . . . .    8,076,126           7,815,821

Property and equipment, net . . . . . . . . . . .    2,256,629           2,358,403
Investment in affiliated companies  . . . . . . .   26,544,124          15,708,590
Goodwill  . . . . . . . . . . . . . . . . . . . .    4,442,936           4,717,457
Other assets  . . . . . . . . . . . . . . . . . .      527,089             156,174

                                                   $41,846,904         $30,756,445
                                                     =========           =========
    LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Note payable  . . . . . . . . . . . . . . . . . $    256,750    $
  Current portion of long-term debt . . . . . . .                          225,000
  Accounts payable  . . . . . . . . . . . . . . .    1,954,217           1,612,214
  Accrued and other liabilities:
    Salaries, wages and related taxes   . . . . .      294,854             281,292
    Income taxes  . . . . . . . . . . . . . . . .      216,661             244,047
    Other   . . . . . . . . . . . . . . . . . . .      523,997             640,636
         Total current liabilities  . . . . . . .    3,246,479           3,003,189
Long-term debt  . . . . . . . . . . . . . . . . .   13,500,000           2,775,000
Deferred income taxes . . . . . . . . . . . . . .    1,248,382           1,393,728
Stockholders' equity:
  Common stock ($.01 par value, authorized 
    100,000,000 shares; issued 22,136,727 
    shares)  . . . . . . . . . . . . . . . . . .       221,367             221,367
  Additional paid-in capital  . . . . . . . . . .   20,403,136          20,403,136
  Retained earnings . . . . . . . . . . . . . . .    3,227,540           2,960,025
           Total stockholders' equity . . . . . .   23,852,043          23,584,528

                                                   $41,846,904         $30,756,445
                                                     =========           =========
</TABLE>
See accompanying notes to condensed consolidated financial statements.


<PAGE>

                                      BULL RUN CORPORATION
                         CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                      AND RETAINED EARNINGS
                                           (Unaudited)

<TABLE>
<CAPTION>
                                             Three Months Ended March 31
                                             1995                   1994
<S>                                        <C>                   <C>
Revenue from printer operations . . . .    $7,439,031            $

Cost of goods sold  . . . . . . . . . .     5,160,829

Gross profit  . . . . . . . . . . . . .     2,278,202

Other operating revenue:
  Royalties . . . . . . . . . . . . . .         8,833               61,563
  Consulting fees . . . . . . . . . . .        75,000

                                               83,833               61,563
Operating expenses:
  Research and development  . . . . . .       449,223
  Selling, general and administrative .     1,381,566              165,282
                                            1,830,789              165,282

Income (loss) from operations . . . . .       531,246             (103,719)

Other income (expense):
  Equity in earnings of affiliated companies   21,392               57,440
  Interest, net . . . . . . . . . . . .       (70,138)                 540

Income (loss) before income taxes . . .       482,500              (45,739)

Income tax (provision) benefit  . . . .      (214,985)               4,900

Net income (loss) . . . . . . . . . . .       267,515              (40,839)

Retained earnings, beginning of period      2,960,025            2,744,383

Retained earnings, end of period  . . .    $3,227,540           $2,703,544
                                            ========             ========

Earnings (loss) per share               $         .01        $        (.00)

Weighted average number of
  common shares outstanding . . . . . .    23,071,214           12,505,377
</TABLE>

See accompanying notes to condensed consolidated financial statements.

<PAGE>


                                      BULL RUN CORPORATION
                         CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                           (Unaudited)

<TABLE>
<CAPTION>
                                                             Three Months Ended March 31

                                                               1995                1994
<S>                                                       <C>                   <C>
Cash flows from operating activities:
  Net income (loss) . . . . . . . . . . . . . . . . . .   $   267,515           $   (40,839)
  Adjustments to reconcile net income (loss) to
         net cash used in operating activities:
    Depreciation and amortization . . . . . . . . . . .       265,869                   326
     Equity in earnings of affiliated companies . . . .       (21,392)              (57,440)
    Change in operating assets and liabilities:
         Accounts receivable  . . . . . . . . . . . . .      (130,345)               79,139
         Inventories  . . . . . . . . . . . . . . . . .      (890,500)
         Other current assets  . . . .                        (37,879)               (7,588)
         Accounts payable and accrued expenses  . . . .       238,926               (12,186)
         Accrued income taxes . . . . . . . . . . . . .        27,268               (20,600)
         Deferred income taxes  . . . . . . . . . . . .                              15,700
     Net cash used in operating activities  . . . . . .      (280,538)              (43,488)

Cash flows from investing activities:
  Capital expenditures  . . . . . . . . . . . . . . . .      (359,238)
  Investment in affiliated companies  . . . . . . . . .   (10,835,366)
  Dividends received from affiliated companies  . . . .        21,224
     Net cash used in investing activities  . . . . . .   (11,173,380)

Cash flows from financing activities:
  Borrowings on line of credit  . . . . . . . . . . . .     1,162,750
  Repayments on line of credit  . . . . . . . . . . . .      (906,000)
  Proceeds from long-term debt  . . . . . . . . . . . .    13,500,000
  Repayments on long-term debt  . . . . . . . . . . . .    (3,000,000)
  Loan commitment fee . . . . . . . . . . . . . . . . .      (101,250)
     Net cash provided by financing activities  . . . .    10,655,500

Net decrease in cash and cash equivalents . . . . . . .      (798,418)              (43,488)
Cash and cash equivalents, beginning of period  . . . .       824,207               291,604

Cash and cash equivalents, end of period  . . . . . . .  $     25,789            $  248,116
                                                             ========              ========
Supplemental cash flow disclosures:
  Interest paid . . . . . . . . . . . . . . . . . . . .  $     86,387         $           0
  Income taxes paid . . . . . . . . . . . . . . . . . .       187,717                     0
</TABLE>

See accompanying notes to condensed consolidated financial statements.


<PAGE>

                             BULL RUN CORPORATION
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


1.    In   management's   opinion,  the   accompanying   unaudited
      condensed consolidated financial  statements reflect  all
      adjustments  (consisting solely of  normal, recurring
      adjustments) necessary  to present  fairly the  financial
      position  and  results  of  operations for  the  interim periods
      reported.

      These  condensed consolidated  financial statements  should be
      read  in conjunction with the  consolidated financial statements
      presented as  an exhibit to the Bull Run Corporation 1994 Annual
      Report on Form 10-KSB.

2.    On November 29,  1994, Datasouth Computer Corporation
      ("Datasouth")  was merged  (the  "Merger") into  BRC  Acquisition
      Corporation  ("BRC"),  a newly-formed  wholly-owned  subsidiary
      of Bull  Run  Corporation ("Bull Run").  As of the effective  date
      of the Merger, BRC changed its name to Datasouth   Computer
      Corporation   (also   referred   to   herein   as "Datasouth").
      The  accompanying  condensed  consolidated   financial statements
      include  the accounts  of Bull  Run and,  since November  30,
      1994,   Datasouth,  after  elimination   of  intercompany
      accounts  and transactions.  From April  29, 1993 through November
      29, 1994, Bull  Run owned 43.6% of the outstanding common stock of
      Datasouth.

      The  following unaudited  pro forma  summary presents  the
      consolidated results of Bull  Run's operations for the  quarter
      ended March  31, 1994 as if the Merger  had occurred on  January
      1, 1994, after giving  effect to  certain  adjustments,  including
      elimination  of  Merger  expenses, amortization  of  goodwill,
      elimination  of  equity  in  earnings   of Datasouth,  pro  forma
      effects  of  Gray  Communications  Systems,  Inc. ("Gray")'s
      business  acquisitions during  1994, and  related income  tax
      effects:

            Revenue from printer operations                 $5,140,000
            Other operating revenue                             62,000
            Net income                                          13,000
            Earnings per share                                 $   .00

3.    Inventories  associated  with the  printer  operations  consist
      of  the following:

                                 March 31,         December 31,
                                   1995               1994

      Raw materials             $2,337,814         $1,783,408
      Work-in-process              650,584            644,052
      Finished goods               510,952            181,390
                                $3,499,350         $2,608,850
                                ==========         ==========

4.    On March  29,  1995, Bull  Run acquired  50% of  the outstanding
      common stock of  Capital Sports Properties, Inc.  ("CSP") for  a
      total purchase price  of approximately  $9,700,000.   Host's
      assets consist  of 50,000 shares of  8% cumulative preferred
      stock of  Host Communications,  Inc. ("Host")  stated  at   $100
      per  share  (representing  all  of   Host's outstanding preferred
      stock) and warrants to purchase 

                                          
<PAGE>


                    BULL RUN CORPORATION NOTES TO
         CONDENSED CONSOLIDATED FINANCIAL STATEMENTS, continued


      447,002  shares of Host common stock (representing  approximately
      48% of the outstanding  shares  after giving  effect  to  the
      exercise  of  all outstanding warrants.)   The warrants  have a
      negligible exercise price. Host  is  a  collegiate  sports
      marketing  company,  producing   sports publications,
      syndicating  radio   and  television   broadcasts,   and producing
      audio/video  marketing presentations.   In addition, Bull  Run
      acquired  30,200 shares of  Host's outstanding common stock for
      $906,000 in January 1995.  The purchases of CSP's common stock and
      Host's  common stock  were  principally   financed  under  bank
      term  loans   totaling $13,500,000  bearing interest  initially
      at the  prime  rate,  with the principal  amount  thereof  due  in
      monthly  installments  of  $150,000 commencing  May 1999,  with
      all  remaining  amounts  due and  payable by April 2002.   The
      debt is collateralized by  the shares of Gray owned by Bull Run,
      as well  as by  shares of  Bull Run  common stock  held by  a
      significant  shareholder.    The  loan  requires  adherence  to
      certain financial covenants, the most restrictive of which
      requires  maintaining a  minimum  net  worth  of  $23,000,000.
      The  $13,500,000  loans also refinanced Datasouth's then existing
      $3,000,000 bank term loan.

5.    Bull Run's  43.6% investment  in Datasouth  common stock,  prior
      to  the Merger, was  accounted for  by the  equity method.   Since
      November 30, 1994 (the  day after  the effective  date of  the
      Merger), Bull  Run has accounted for its investment in Gray common
      stock by the equity  method. Based  in Albany,  Georgia,  Gray
      owns: (i)  three  VHF  NBC-affiliated television stations, (ii)
      two UHF, CBS-affiliated television  stations, (iii) two daily
      newspapers, (iv)  a three-day a week  newspaper, and (v) a
      five-day a week newspaper.  Bull Run  also accounts for its
      investment in CSP by the equity  method.  The excess of Bull Run's
      investment  over the underlying equity of Gray is being amortized
      over forty years.   The amortization  is  reported  as  a
      reduction  in  Bull  Run's  equity in earnings of affiliated
      companies.

      During the  quarter ended March 31,  1995, Bull  Run acquired
      additional shares of  Gray common stock  for approximately
      $266,000.   As of  March 31, 1995, Bull Run owned 25.5% of the
      outstanding shares of Gray  common stock.

      Summarized operating  results of Gray for  the three  months ended
      March 31, 1995 are as follows:

                  Operating revenue                         $13,154,000
                  Income from operations                      1,991,000
                  Net income                                    404,000

6.    Earnings (loss)  per share is  based on the  weighted average
      number  of common shares and  dilutive common share equivalents
      outstanding  during the period, computed in accordance with the
      treasury stock method.

<PAGE>


               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS


Results of Operations

      Datasouth's printer  operations contributed  $7,439,000  in
revenue  for the  quarter ended March 31, 1995, with a  gross profit of
30.6%.  Datasouth's revenue, which  was $5,140,000 in  the quarter
ended March 31,  1994, is  not included in Bull Run's consolidated
financial statements prior to November 29, 1994, the date  of the
Merger.  Datasouth's increase in  revenue from the same period last
year is largely attributable  to an increase in  printer sales to the
SABRE  Travel  Information  Network  ("SABRE"),  a  division  of
American Airlines, to  approximately $2.3 million  in the  first quarter
of 1995  from $800,000  in  the first  quarter of  1994.   Total
finished product  sales to Datasouth's  major account  customers, which
consist of  SABRE and  other end users  and original equipment
manufacturers,  were $3.6 million  for the first quarter  of 1995 and
$1.9 million  for the first  quarter of 1994.   Finished product  sales
through Datasouth's network  of distributors and resellers were $2.4
million  and $2.1  million  for  the first  quarter  of  1995 and  1994,
respectively.   Increases in finished product sales through all channels
are a direct  result of  increases  in unit  sales  of Documax,
Datasouth's  newest printer family,  introduced in mid-1993.
Datasouth's parts,  accessories and service revenue  also increased to
$1.4  million in the first  quarter of 1995 from $1.1 million in 1994.

      Bull Run recognizes royalty income from  mining properties sold in
1990 based on quantities of gold processed.  Royalty income decreased to
$9,000 for the quarter ended March 31, 1995 from $62,000 for the quarter
ended  March 31, 1994.  The amount  of the royalty income, if any, to be
received in the future will be solely dependent on factors outside Bull
Run's control.  Bull Run also recognized  consulting  fees  from Gray
of  $75,000  in  1995 for  management assistance to Gray  relative to
their acquisition of  a newspaper  publishing operation.  There is no
assurance that consulting fees, if any, will be earned in the future.

      Operating expenses were $1,831,000 for the  quarter ended March
31, 1995 compared to $165,000 for the same period in 1994.  The increase
was due to the consolidation of Datasouth operating  results in 1995,
and the  recognition in 1995 of  amortization amounting to $75,000
associated  with goodwill resulting from  the  Merger.   Datasouth's
operating  expenses  were $1,308,000  for the quarter ended March 31,
1994.

      Equity  in earnings of  affiliated companies  relates, in  1995,
to Bull Run's investments in Gray and CSP, and in 1994, to Bull Run's
43.6% investment in Datasouth.

      Bull  Run  recognized  interest  expense,  net of  interest
income,  of $70,000 in 1995 as a result of Datasouth's  interest expense
on its $3 million bank term loan and borrowings on its lines of credit.

      As a result of  the realization of  the benefits from tax net
operating loss carryforwards in 1994 and nondeductible goodwill
amortization  expense in 1995, Bull Run's effective tax  rate increased
to 44.6% for the  quarter ended March 31, 1995 compared to 10.7% for the
quarter ended March 31, 1994.


<PAGE>

               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                CONDITION AND RESULTS OF OPERATIONS, continued


Liquidity and Capital Resources

      As   discussed  more  fully  in  the  Notes  to  Condensed
Consolidated Financial Statements, Bull Run acquired 50% of the
outstanding common stock of CSP on  March 29, 1995 for a total purchase
price of approximately $9,700,000, and in  January 1995, Bull  Run
acquired 30,200  shares of Host's  outstanding common stock  for
$906,000.   The purchases of  CSP's common stock  and Host's common
stock  were  principally  financed  under  bank  term  loans  totaling
$13,500,000 bearing interest initially  at the prime rate, with  the
principal amount  thereof due in monthly  installments of $150,000
commencing May 1999, with  all remaining amounts  due and payable  by
April 2002.   The $13,500,000 loans also refinanced Datasouth's then
existing $3,000,000 bank term loan.

      Bull Run invested an additional $266,000 in the quarter ended
March  31, 1995 for 15,000 shares of Gray common stock, increasing its
ownership to 26.3% of Gray's outstanding shares.

      Bull Run's  working capital was approximately  $4.8 million  as of
March 31, 1995 and December 31, 1994.

      Bull  Run  has  available  lines of  credit  of $2.0  and  $1.5
million, expiring April  30,  1996 and  January  1, 1996,  respectively.
The  company anticipates  that its current working capital, funds
available under the lines of credit and cash flow from Datasouth
operations  will be sufficient to fund its debt  service and working
capital requirements  for the remainder  of the year.   Any capital
required for  potential additional  business acquisitions would  have to
be funded by issuing  additional securities or by entering into other
financial arrangements.

      In  November  1994, Bull  Run  announced  that  its  Board of
Directors authorized  the  repurchase of  up to  2,000,000 shares  of
its  common stock. Repurchases  may be made from time to time in the
open market or directly from shareholders at prevailing market prices,
and may be discontinued at any time.

<PAGE>



PART II.   OTHER INFORMATION


Item 6.           Exhibits and Reports on Form 8-K

      (a)   Exhibits
               None

      (b)   Reports on Form 8-K
               Bull Run  Corporation filed  a Form  8-K
               Current Report  dated March  29,  1995   disclosing  the
               purchase  of   50%  of  the outstanding  common stock  of
               Capital  Sports  Properties, Inc. Required financial
               statements will be filed as an  amendment to Form 8-K by
               June 12, 1995.


                                  SIGNATURES


Pursuant to the requirements of  the Securities and Exchange Act of
1934, the registrant has  duly caused  this Report  to be  signed on
its behalf by  the undersigned thereunto duly authorized.


                              BULL RUN CORPORATION




Date:  May 10, 1995     By:   /s/ FREDERICK J. ERICKSON

                              Frederick J. Erickson
                              Vice President-Finance, Treasurer
                              and Assistant Secretary

                              (Mr. Erickson is the Chief Financial
                              Officer and has been  duly authorized  to
                              sign on  behalf of the registrant.)



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