BULL RUN CORP
8-K, 1996-01-19
COMPUTER PERIPHERAL EQUIPMENT, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

        Date of Report (Date of earliest event reported) January 3, 1996


                              BULL RUN CORPORATION
             (Exact name of registrant as specified in its charter)

     GEORGIA                        0-9385                        91-1117599
  (State or other              (Commission File                 (IRS Employer
  jurisdiction of                   Number                   Identification No.)
  incorporation)

                4370 PEACHTREE ROAD, N.E., ATLANTA, GEORGIA 30319
               (Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code               (404) 266-8333



                                       N/A
         (Former name or former address, if changed since last report.)



                               Page 1 of 69 pages


<PAGE>



Item 5.           Other Events.

                  On January 3, 1996, Bull Run Corporation  ("Bull Run")
         entered into a First  Modification  of Loan  Agreement  and two
         bank term notes with Bank South (the "Bank Notes"), providing
         for a total borrowing of up to $23,500,000  bearing interest
         initially at the prime rate, with the principal  amount thereof
         due in 47 monthly  installments  of $200,000 each commencing
         February 1, 1999 with the remaining  principal balance thereof
         due on January 1, 2003. The Bank Notes replaced two former term
         loans  with  Bank  South  totaling  $13,500,000.  The  Bank
         Notes  are collateralized by shares of common stock of Gray
         Communications  Systems,  Inc. ("Gray") owned by Bull Run, an
         8%  subordinated  note  receivable  from Gray  (discussed
         below),  warrants to purchase shares of Gray common stock
         (discussed  below), and shares of Bull Run common stock held by
         a principal  shareholder of Bull Run. The existing  $1,500,000
         revolving credit  note with Bank South  expiring on April 1,
         1997,  provided  for under the original Loan Agreement between
         Bull Run and Bank South dated March 29, 1995, remains
         outstanding.

                  Also on January 3, 1996, Bull Run entered into a Note
         Purchase Agreement  with Gray  pursuant to which Bull Run
         purchased an 8% Subordinated Note issued by Gray in the
         principal amount of $10,000,000 due in January 2005, with
         interest  payable  quarterly  beginning March 31, 1996. In
         connection with the Note Purchase  Agreement,  Gray issued Bull
         Run  warrants entitling  Bull Run to purchase up to 487,500
         shares of Gray common  stock at  $17.88125  per share, of which
         warrants for 300,000 shares are fully vested,  with the
         remaining warrants vesting in five annual installments of
         37,500 shares each,  beginning  January 3, 1997,  assuming the
         8%  Subordinated  Note remains  outstanding.  Vested warrants
         are exercisable after January 3, 1998 and expire in January
         2006.

Item 7.           Financial Statements, Pro Forma Financial Information and
                  Exhibits.

                  a)  Financial Statements

                      Not Applicable.

                  b)  Pro Forma Financial Information

                      Not Applicable.

                  c)  Exhibits
<TABLE>
<CAPTION>

                                                                                          Page in
                                                                                           8-K



<S>                   <C>                                                              <C>

                       (i)  First Modification of Loan Agreement between Bull                 4
                            Run Corporation and Bank South, dated
                            January 3, 1996

                      (ii)  First Term Loan Note dated January 3, 1996                       13

                      (iii) Second Term Loan Note dated January 3, 1996                      15

                                                         2

<PAGE>



                      (iv) Note Purchase Agreement between Bull Run                          17
                           Corporation and Gray Communications Systems,
                           Inc. dated January 3, 1996

                       (v) 8% Subordinated Note dated January 3, 1996                        44

                      (vi) Warrant to Purchase Common Stock                                  46

</TABLE>


                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


Date:  January 18, 1996                BULL RUN CORPORATION
      



                           By:      /s/ Frederick J. Erickson
                                   Frederick J. Erickson
                                   Vice President - Finance,
                                   Chief Financial Officer, Treasurer and
                                   Assistant Secretary


                                                         3

<PAGE>



                      FIRST MODIFICATION OF LOAN AGREEMENT


                  THIS MODIFICATION is made as of this 3rd day of January, 1996,
by and between BULL RUN CORPORATION,  a Georgia  corporation  ("Borrower"),  and
BANK SOUTH, a Georgia  banking  corporation  formerly known as Bank South,  N.A.
("Lender").

                               Statement of Facts

                  Lender  and   Borrower   are  parties  to  that  certain  Loan
Agreement, dated as of March 29, 1995 (the "Loan Agreement"),  pursuant to which
Lender has agreed to make one or more loans from time to time to the Borrower in
accordance with the terms and conditions thereof.  Lender and Borrower desire to
modify the Loan Agreement in certain  respects in accordance  with the terms and
conditions set forth herein.

                  NOW,  THEREFORE,   in  consideration  of  the  premises,   the
covenants  and  agreements   contained  herein,  and  other  good  and  valuable
consideration,  the  receipt  and  adequacy  of which are  hereby  acknowledged,
Borrower and Lender do hereby agree that all capitalized terms used herein shall
have the  meanings  ascribed  thereto in the Loan  Agreement  as amended  hereby
(except as otherwise  expressly defined or limited herein) and do hereby further
agree as follows:

                               Statement of Terms

                  1.       Amendments of Loan Agreement.  Subject to the 
fulfillment of the conditions precedent to the effectiveness of this 
Modification which are set forth below, the Loan Agreement shall be amended
as follows:

                           (a)      The Loan Agreement is hereby amended by 
                  adding to Section 1.01 thereof the following new definitions:

                                    "Default  Interest  Rate" shall mean for any
                           particular  type of Loan the interest rate  otherwise
                           in  effect  with  respect  to such  Loan  plus (a) an
                           additional  two  percentage  points (2.0%) during the
                           period from January 3, 1996 through  January 2, 1999,
                           (b) an  additional  two  and  one-quarter  percentage
                           points (2.25%) during the period from January 3, 1999
                           through January 2, 2001 and (c) an additional two and
                           one-half  percentage  points  (2.5%)  from and  after
                           January 3, 2001.

                                    "Gray"   shall   mean  Gray   Communications
                           Systems,   Inc.,  a  Georgia  corporation,   and  its
                           successors and assigns.

                                    "Interest  Rate  Contract"  shall  mean  any
                           interest  rate  swap  agreement,  interest  rate  cap
                           agreement,  interest rate collar agreement,  or other
                           similar  agreement  or  arrangement  entered  into by
                           Borrower to protect the Borrower against fluctuations
                           in interest rates.

                                    "Prior  First  Term  Loan"  shall  mean  the
                           $10,400,000  loan made by Lender  to  Borrower  on or
                           about March 29, 1995 under  Section  3.01 of the Loan
                           Agreement as originally executed and delivered.

                                    "Prior Second Term Loan" shall mean the 
                           $3,100,000 loan made by

                                                         4

<PAGE>



                           Lender to  Borrower  on or about March 29, 1995 under
                           Section  3.02 of the  Loan  Agreement  as  originally
                           executed and delivered.

                                    "Second  Borrower  Pledge  Agreement"  shall
                           mean the  Second  Borrower  Stock  Pledge  Agreement,
                           dated as of January 3, 1996,  executed by Borrower in
                           favor of the  Lender,  as the  same  may be  amended,
                           supplemented  or restated or otherwise  replaced from
                           time to time."

                                    "Subordinated    Note"    shall   mean   the
                           $10,000,000 principal amount 8% Subordinated Note due
                           January  3,  2005  issued  or to be issued by Gray in
                           favor of Borrower,  and any extension,  modification,
                           supplement or replacement thereof or therefor.

                                    "Warrant" shall mean the warrant to purchase
                           487,500 shares of the common stock of Gray which have
                           been or will be issued  by Gray in favor of  Borrower
                           in connection  with the  Subordinated  Note,  and any
                           extension,  modification,  supplement or  replacement
                           thereof or therefor.

                           (b) The Loan Agreement is hereby  further  amended by
                  deleting from Section 1.01 thereof the terms  "Applicable Term
                  Loan   Margin,"    "Collateral,"   "First   Guarantor   Pledge
                  Agreement,"  "First Term Loan  Maximum  Availability,"  "First
                  Term  Loan  Note,"  "Pledge  Agreements,"  "Second  Term  Loan
                  Maximum  Availability,"  "Second Guarantor Pledge  Agreement,"
                  "Second  Term Loan  Note" and "Term Loan  Facility  Expiration
                  Date" and by  substituting  in lieu thereof the  following new
                  definitions of such terms:

                                    "Applicable  Term Loan Margin" shall mean at
                           any time (a) during the period  from  January 3, 1996
                           through  January  2,  1999,  zero  percentage  points
                           (0.0%)  for so much of the  principal  balance of any
                           Term Loan as consists of Prime Rate  Advances and one
                           and  three-quarters  percentage points (1.75%) for so
                           much of the  principal  balance  of any Term  Loan as
                           consists  of LIBOR  Advances,  (b)  during the period
                           from  January  3,  1999  through   January  2,  2001,
                           one-quarter  of one  percentage  point (0.25%) for so
                           much of the  principal  balance  of any Term  Loan as
                           consists   of  Prime  Rate   Advances   and  two  and
                           one-quarter  percentage points (2.25%) for so much of
                           the principal balance of any Term Loan as consists of
                           LIBOR  Advances,  and (c) from and after  January  3,
                           2001, one-half of one percentage point (0.50%) for so
                           much of the  principal  balance  of any Term  Loan as
                           consists of Prime Rate  Advances and two and one-half
                           percentage   points   (2.50%)  for  so  much  of  the
                           principal  balance  of any Term Loan as  consists  of
                           LIBOR Advances.

                                    "Collateral"  shall  mean  (i)  the  Pledged
                           Shares,   (ii)  the  Subordinated   Note,  (iii)  the
                           Warrant, (iv) any and all other property which may be
                           hereafter pledged or collaterally  assigned to Lender
                           or in which Lender may be otherwise granted a Lien to
                           secure the Obligations pursuant to any and all of the
                           Credit  Documents  and  (v)  any  and  all  cash  and
                           non-cash proceeds of the foregoing.

                                    "First  Guarantor  Pledge  Agreement"  shall
                           mean the Amended and Restated First  Guarantor  Stock
                           Pledge  Agreement,  dated  as  of  January  3,  1996,
                           executed by the Guarantor in favor of the Lender,  as
                           the same may be

                                                         5

<PAGE>



                           amended, supplemented, restated or otherwise replaced
                           from time to time

                                    "First Term Loan Maximum Availability" shall
                           mean $10,400,000 (as such amount may be adjusted from
                           time to time pursuant to this Agreement).

                                    "First  Term Loan Note" shall mean the First
                           Term Loan Note, dated as of January 3, 1996, executed
                           by the Borrower and payable to the order of Lender as
                           evidence  of the First  Term Loan and any  extension,
                           renewal,   modification  or  replacement  thereof  or
                           therefor.

                                    "Pledge  Agreements" shall mean the Borrower
                           Pledge   Agreement,   the  Second   Borrower   Pledge
                           Agreement,  the Guarantor Pledge Agreements,  and the
                           Partnership Pledge Agreement.

                                    "Second  Guarantor  Pledge  Agreement" shall
                           mean the Amended and Restated Second  Guarantor Stock
                           Pledge  Agreement,  dated  as  of  January  3,  1996,
                           executed by Guarantor in favor of the Lender,  as the
                           same  may  be  amended,  supplemented,   restated  or
                           otherwise replaced from time to time.

                                    "Second  Term  Loan  Maximum   Availability"
                           shall  mean   $13,100,000  (as  such  amount  may  be
                           adjusted   from  time  to  time   pursuant   to  this
                           Agreement).

                                    "Second  Term  Loan  Note"  shall  mean  the
                           Second  Term Loan Note,  dated as of January 3, 1996,
                           executed by the  Borrower and payable to the order of
                           Lender as  evidence  of the Second  Term Loan and any
                           extension,   renewal,   modification  or  replacement
                           thereof or therefor.

                                    "Term Loan Facility  Expiration  Date" shall
                           mean  January 31, 1996 (as such date may be extended,
                           accelerated,  amended  from time to time  pursuant to
                           this Agreement."

                           (c) The Loan  Agreement  shall be further  amended by
                  deleting  Section  2.02(b)  thereof  in  its  entirety  and by
                  substituting   in  lieu  thereof  the  following  new  Section
                  2.02(b):

                                    (b)  After the  occurrence  and  during  the
                           continuation  of any  Event of  Default,  the  unpaid
                           principal balance of the Revolving Credit Loans (and,
                           to  the  extent  permitted  by  applicable  law,  all
                           accrued  interest  thereon) may, if elected by Lender
                           in its discretion,  bear interest at a rate per annum
                           equal  to  the  Default  Interest  Rate,  which  rate
                           adjustment  shall be  effective  from the date notice
                           thereof is given by the Lender to the Borrower.

                           (d) The Loan  Agreement  shall be further  amended by
                  deleting  Section  3.01  and  Section  3.02  thereof  in their
                  entireties and by  substituting  in lieu thereof the following
                  new Section 3.01 and Section 3.02:

                                    Section 3.01. First Term Loan Facility.  (a)
                           Subject   to  the  terms  and   conditions   of  this
                           Agreement,  the  Lender  agrees  to  advance  to  the
                           Borrower,  from  time to time on or prior to the Term
                           Loan Facility Expiration Date and upon the Borrower's
                           request therefor, a First Term Loan in the
                                                        
                                        6

<PAGE>



                           principal amount of up to the First Term Loan Maximum
                           Availability.  The First  Term Loan  Facility  may be
                           disbursed  in one or more  advances  but the Lender's
                           commitment  under the First Term Loan Facility  shall
                           be reduced by each  advance  thereunder  and any sums
                           advanced  under the First Term Loan  Facility may not
                           be repaid and then re-borrowed thereunder.

                                    (b) The  proceeds  of the  First  Term  Loan
                           shall   be  used   to   refinance   the   $10,400,000
                           outstanding principal balance of the Prior First Term
                           Loan.

                                    Section 3.02. Second Term Loan Facility. (a)
                           Subject   to  the  terms  and   conditions   of  this
                           Agreement,  the  Lender  agrees  to  advance  to  the
                           Borrower,  from  time to time on or prior to the Term
                           Loan Facility Expiration Date and upon the Borrower's
                           request therefor, a Second Term Loan in the principal
                           amount  of  up  to  the  Second  Term  Loan   Maximum
                           Availability.  The Second Term Loan  Facility  may be
                           disbursed  in one or more  advances  but the Lender's
                           commitment  under the Second Term Loan Facility shall
                           be reduced by each  advance  thereunder  and any sums
                           advanced  under the Second Term Loan Facility may not
                           be repaid and then re-borrowed thereunder.

                                    (b) The  proceeds  of the  Second  Term Loan
                           shall  be  used  to  finance  or  refinance  (i)  the
                           $3,100,000 outstanding principal balance of the Prior
                           Second Term Loan and, (ii) up to  $10,000,000  of the
                           cost  of  the  acquisition  by  the  Borrower  of the
                           Subordinated Note and the Warrant.

                           (e) The Loan Agreement is hereby  further  amended by
                  deleting  Section  3.03(b)  thereof  in  its  entirety  and by
                  substituting  in  lieu  thereof,  the  following  new  Section
                  3.03(b):

                                            (b) After the  occurrence and during
                                    the  continuation  of any Event of  Default,
                                    the  unpaid  principal  balance of either or
                                    both of the Term Loans  (and,  to the extent
                                    permitted  by  applicable  law,  all accrued
                                    interest  thereon)  may,  if  elected by the
                                    Lender in its discretion, bear interest at a
                                    rate per annum equal to Default Rate,  which
                                    rate adjustment  shall be effective from the
                                    date  notice  thereof is given by the Lender
                                    to the Borrower.

                           (f) The Loan Agreement is hereby  further  amended by
                  deleting   Section   3.04  thereof  in  its  entirety  and  by
                  substituting in lieu thereof the following new Section 3.04:

                                            Section   3.04.   Term  Loan  Notes;
                                    Repayment of Principal and Interest. (a) The
                                    Borrower's  obligation  to pay to the Lender
                                    the  principal  of and interest on the First
                                    Term Loan shall be  evidenced by the records
                                    of  the  Lender  (subject  to  Section  4.05
                                    hereof) and by the First Term Loan Note. The
                                    principal  balance  of the  First  Term Loan
                                    shall  be   payable  in   forty-seven   (47)
                                    consecutive monthly installments of $100,000
                                    each  which  shall  be  due   commencing  on
                                    February  1, 1999 and shall  continue  to be
                                    due on the same day of each succeeding month
                                    thereafter,  together  with  a  forty-eighth
                                    (48th) and final installment of principal on
                                    the First  Term Loan  which  shall be due on
                                    January  1, 2003 in an  amount  equal to the
                                    entire remaining unpaid

                                                         7

<PAGE>



                                    principal balance of the First Term Loan.

                                            (b) The Borrower's obligation to pay
                                    to the Lender the  principal of and interest
                                    on the Second  Term Loan shall be  evidenced
                                    by the  records  of the Lender  (subject  to
                                    Section  4.05 hereof) and by the Second Term
                                    Loan  Note.  The  principal  balance  of the
                                    Second   Term  Loan   shall  be  payable  in
                                    forty-seven   (47)    consecutive    monthly
                                    installments of $100,000 each which shall be
                                    due commencing on February 1, 1999 and shall
                                    continue  to be due on the  same day of each
                                    succeeding month thereafter, together with a
                                    forty-eighth (48th) and final installment of
                                    principal  on the  Second  Term  Loan  which
                                    shall be due on January 1, 2003 in an amount
                                    equal  to  the   entire   remaining   unpaid
                                    principal balance of the Second Term Loan.

                                            (c) During the period  from  January
                                    3, 1996  through  January 1,  1999,  accrued
                                    interest  on so  much  of any  Term  Loan as
                                    consists  of Prime  Rate  Advances  shall be
                                    payable  to the  Lender  in  arrears  on the
                                    first  (1st) day of each  calendar  quarter,
                                    commencing   with   the   calendar   quarter
                                    following the calendar  quarter in which the
                                    initial  advance  of such Term Loan is made,
                                    and  continuing to be due on the same day of
                                    each calendar quarter  thereafter,  and from
                                    and after February 1, 1999, accrued interest
                                    on so much of any Term Loan as  consists  of
                                    Prime Rate Advances  shall be payable on the
                                    same dates on which are due  installments of
                                    principal  on such  Term  Loan  as  provided
                                    above.  Accrued  interest  on so much of any
                                    Term  Loan as  consists  of  LIBOR  Advances
                                    shall be payable to the Lender in arrears on
                                    the  last  day  of  each   Interest   Period
                                    applicable  thereto  and, in the case of any
                                    LIBOR Advance  having an Interest  Period in
                                    excess  of  three  (3)  months,  on each day
                                    which  occurs  every three (3) months  after
                                    the initial date of such Interest Period. In
                                    all  cases  a  final  payment  equal  to all
                                    remaining  accrued  but unpaid  interest  on
                                    each of the Term  Loans  shall be due on the
                                    date  on  which  the  final  installment  of
                                    principal  on  such  Term  Loan  is  due  as
                                    provided above.

                           (g) The Loan Agreement is hereby  further  amended by
                  adding to Section  4.03(c) the  following  clause  (iii) after
                  clause (ii) thereof,  with the intent being that Borrower must
                  provide Lender with thirty days irrevocable  written notice of
                  any principal prepayment on any of the Term Loans:

                                    and  (iii)  in  the  event  of any  full  or
                                    partial   prepayment   on  any  Term   Loan,
                                    Borrower  must  provide  Lender  with thirty
                                    (30) days prior  irrevocable  written notice
                                    of the date and amount of such prepayment.

                           (h) The Loan Agreement is hereby  further  amended by
                  deleting   Section   4.04(b)  and   4.04(c)   thereof  and  by
                  substituting in lieu thereof the following new subsections (b)
                  and (c), respectively:

                                            (b) The Obligations  (other than the
                                    Second  Term  Loan  Obligations)   shall  be
                                    secured by (i) the Borrower's first-priority
                                    and  perfected  pledge to the  Lender of one
                                    hundred percent of the  outstanding  capital
                                    stock of Guarantor  pursuant to the Borrower
                                    Stock

                                                         8

<PAGE>



                                    Pledge Agreement, (ii) the Guarantor's first
                                    priority and perfected  pledge to the Lender
                                    of  169,431  shares of the  common  stock of
                                    Gray pursuant to the First Guarantor  Pledge
                                    Agreement and (iii) the Partnership's  first
                                    priority and perfected  pledge to the Lender
                                    of  1,284,000  shares of the common stock of
                                    the  Borrower  pursuant  to the  Partnership
                                    Pledge Agreement.

                                            (c) The Second Term Loan Obligations
                                    shall   be   secured   by  the   Guarantor's
                                    first-priority  and perfected  pledge to the
                                    Lender of 906,294 shares of the common stock
                                    of Gray  pursuant  to the  Second  Guarantor
                                    Pledge   Agreement   and  shall  be  further
                                    secured by the Borrower's first-priority and
                                    perfected   pledge  to  the  Lender  of  the
                                    Subordinated  Note  and  all of the  Warrant
                                    pursuant  to  the  Second   Borrower  Pledge
                                    Agreement.

                           (i) The Loan Agreement is hereby  further  amended by
                  adding the following new Section 7.07 to Article VII thereof:

                                            Section    7.07.    Interest    Rate
                                    Contracts.   Upon  the  written  request  of
                                    Lender, the Borrower shall enter into one or
                                    more  Interest  Rate  Contracts  with one or
                                    more  financial  institutions  acceptable to
                                    Lender  and  which  (i)  are  sufficient  to
                                    protect the Borrower against fluctuations in
                                    interest rates with respect to principal and
                                    interest payments in an aggregate notational
                                    amount  of up to  $10,000,000  and  (ii) are
                                    otherwise in form and  substance  acceptable
                                    to  Lender.  Once  any  such  Interest  Rate
                                    Contract   has  been  entered  into  by  the
                                    Borrower,  the  Borrower  shall  maintain in
                                    full force and  effect  such  Interest  Rate
                                    Contract. Notwithstanding the foregoing, the
                                    Borrower   shall   determine   to  its   own
                                    satisfaction  whether any such Interest Rate
                                    Contract   to   which   it  is  a  party  is
                                    sufficient  to  provide  protection  against
                                    fluctuations  in interest  rates and to meet
                                    its needs and (notwithstanding any approval,
                                    or failure to  approve,  by the  Lender) the
                                    Lender   shall   have   no   obligation   or
                                    accountability  with respect  thereto or any
                                    obligation  to propose,  quote or enter into
                                    any such  Interest  Rate  Contract  with the
                                    Borrower.

                           (j) The Loan Agreement is hereby  further  amended by
                  deleting  Section  7.05(c) thereof and by substituting in lieu
                  thereof the following new Section 7.05(c):

                                            (c) Borrower's  Leverage Ratio shall
                                    not be more than 1.5 to 1.0 as of the end of
                                    any  fiscal  quarter  or year  ending  on or
                                    after December 31, 1995.

                  2. No Other  Amendments.  Except for the amendments  expressly
set forth and referred to in Section 1 above,  the Loan  Agreement  shall remain
unchanged and in full force and effect.  Nothing in this  Modification or any of
the other Supplemental Credit Documents (as defined below) is intended, or shall
be construed,  to constitute a novation or an accord and  satisfaction of any of
the  Obligations or to modify,  affect or impair the perfection or continuity of
Lender's  security  interests  in,  security  titles  to or  other  Liens on any
Collateral  for  the  Obligations.   Without  limiting  the  generality  of  the
foregoing,  Borrower  acknowledges  and agrees  that the First  Borrower  Pledge
Agreement  remains in full  force and  effect to secure  all of the  Obligations
(other than the Second

                                                         9

<PAGE>



Term Loan Obligations).

                  3.  Representations and Warranties.  To induce Lender to enter
into this Modification, the Borrower does hereby warrant, represent and covenant
to Lender that: (a) each representation or warranty of the Borrower set forth in
the Loan Agreement is hereby  restated and reaffirmed as true and correct on and
as of the date hereof as if such  representation or warranty were made on and as
of the date  hereof  (except  to the  extent  that any  such  representation  or
warranty  expressly relates to a prior specific date or period),  and no Default
or Event of Default has  occurred  and is  continuing  as of this date under the
Loan  Agreement as amended by this  Modification;  and (b) each of the Borrower,
the Guarantor and the  Partnership has the power and is duly authorized to enter
into,  deliver and perform the  Supplemental  Credit  Documents to which it is a
party,  and each of the Supplemental  Credit  Documents is the legal,  valid and
binding obligation of each Credit Party enforceable against such Credit Party in
accordance with its terms.

                  4. Facility Fee. In consideration of Lender entering into this
Modification,  Borrower  shall  pay to  Lender  on or  before  the  date of this
Modification, a non-refundable facility fee of $75,000 ($25,000 of which already
has been received by Lender). Borrower acknowledges that such facility fee shall
be fully earned by the Lender upon the Lender's receipt of such fee and shall be
non-refundable.

                  5.  Reimbursement  of Costs and Expenses.  The Borrower hereby
agrees  to  reimburse  Lender  on demand  for all  costs  (including  reasonable
attorneys' fees) incurred by Lender in negotiating, documenting and consummating
this Modification,  the other documents referred to herein, and the transactions
contemplated hereby and thereby.

                  6. Conditions Precedent to Effectiveness of this Modification.
The effectiveness of this Modification and the amendments  provided in Section 1
above are  subject to the truth and  accuracy  in all  material  respects of the
representations  and warranties of the Borrower contained in Section 3 above and
to the  fulfillment  of  the  following  additional  conditions  precedent  (all
documents described below shall be in form and substance satisfactory to Lender,
and the  documents  described  in  paragraph  (a),  (c) and (d) below are herein
collectively called the "Supplemental Credit Documents"):

                           (a)  Lender  shall  have  received  one or more  duly
                  executed  counterparts  of this  Modification,  the First Term
                  Loan Note,  the Second  Term Loan  Note,  the Second  Borrower
                  Pledge  Agreement,  the Amended and Restated  First  Guarantor
                  Pledge Agreement and the Amended and Restated Second Guarantor
                  Pledge Agreement;

                           (b) Lender shall have  received the  originals of all
                  certificates  or other  instruments,  evidencing the shares or
                  warrants covered by the Second Borrower Stock Pledge Agreement
                  together with an endorsement of the Note and a UCC-1 financing
                  statement  covering  such  collateral,  both duly executed and
                  delivered by Borrower;

                           (c) Lender  shall have  received a written  report of
                  examinations   of  the  Uniform   Commercial   Code  financing
                  statement,  tax lien  and  judgment  lien  records  of  Fulton
                  County, Georgia showing that there are no such Liens of record
                  upon the Borrower other than those in favor of Lender;

                           (d) Lender shall have received the First Modification
                  of  Option  Agreement  duly  executed  by  the  Purchaser  and
                  consented to by the other Credit Parties;


                                                        10

<PAGE>



                           (e)  Lender  shall  have  received  a  duly  executed
                  Guarantor  Reaffirmation  and Consent from the Guarantor and a
                  duly executed  Partnership  Reaffirmation and Consent from the
                  Partnership;

                           (f) Lender shall have received  closing  certificates
                  duly executed and completed by the Borrower, the Guarantor and
                  the  Partnership  and a duly  executed and  completed  Federal
                  Reserve  Form U-1  relating  to each of the  Revolving  Credit
                  Loan, the First Term Loan and the Second Term Loan;

                           (g)  Lender  shall  have  received  an opinion of the
                  Borrower's,   the  Guarantor's,   the  Partnership's  and  the
                  Purchaser's  counsel  addressing  such legal matters as may be
                  requested by the Lender;

                           (h) Lender  shall  have  received  a  certificate  of
                  existence  for Borrower from the Secretary of State of Georgia
                  and  a  good  standing  certificate  for  Guarantor  from  the
                  Secretary of State of Delaware;

                           (i)  Lender  shall  have  received   payment  of  the
                  facility fee by Borrower pursuant to Section 4 hereof plus all
                  interest   accrued   through  the   effective   date  of  this
                  Modification on the Prior First Term Loan and the Prior Second
                  Term Loan;

                           (j) All  conditions  precedent to the issuance of the
                  Subordinated  Note and the  Warrant  and the closing of Gray's
                  acquisition of television station WRDW-TV,  Augusta,  Georgia,
                  shall have been fulfilled  (other than the disbursement of the
                  Term  Loan   proceeds  as   contemplated   hereby),   and  the
                  Subordinated  Note and the  Warrant  shall be issued  and such
                  acquisition shall be closed on terms and conditions acceptable
                  to Lender in all respects;

                           (k)  The  First  Consolidated  Modification  of  Loan
                  Agreement, dated as of the date hereof, among Gray, Lender and
                  the  other  parties  thereto  shall  have  been  executed  and
                  delivered  by all parties  thereto and all  conditions  to the
                  effectiveness  thereof shall have been  fulfilled  (other than
                  the issuance of the Subordinated  Note and the Warrant and the
                  closing of the aforesaid acquisition); and

                           (l)  Lender   shall   have   received   an   executed
                  participation  agreement from Deposit  Guaranty  National Bank
                  for the purchase of a  $10,000,000  participation  interest in
                  the Term Loans.

                  7. Counterparts. This Modification may be executed in multiple
counterparts,  each of which shall be deemed to be an original  and all of which
when taken together shall constitute one and the same instrument.

                  8. Governing Law. This Modification  shall be governed by, and
construed  in  accordance  with,  the  internal  laws of the  State  of  Georgia
applicable to contracts made and performed in such state.


                                                        11

<PAGE>




                  IN WITNESS  WHEREOF,  the  parties  hereto  have  caused  this
Modification  to be duly executed and delivered as of the day and year specified
at the beginning hereof.

                                            BORROWER:

                                            BULL RUN CORPORATION



                                            By:      /Robert S. Prather, Jr./
                                                President




                                            LENDER:

                                            BANK SOUTH



                                            By:      /W. Thompkins Rison, Jr./
                                                Corporate Banking Officer


                                                        12

<PAGE>



                              FIRST TERM LOAN NOTE


  $10,400,000                                                   January 3, 1996


                  FOR VALUE RECEIVED,  the undersigned BULL RUN  CORPORATION,  a
Georgia  corporation  (the  "Borrower"),  hereby promises to pay to the order of
BANK SOUTH, a Georgia  banking  corporation  formerly known as Bank South,  N.A.
(herein,  together with any subsequent holder hereof, called the "Lender"),  the
principal  sum  of  TEN  MILLION  FOUR  HUNDRED   THOUSAND  AND  NO/100  DOLLARS
($10,400,000),  or the outstanding  principal amount of the First Term Loan made
to the Borrower by the Lender pursuant to the Loan Agreement  referred to below,
which principal sum shall be payable (i) in installments on the due dates and in
the amounts set forth in the Loan Agreement or (ii) on any earlier date on which
all  amounts  outstanding  under this First  Term Loan Note (this  "Note")  have
become due and payable  pursuant to the  provisions  of Section 9.02 of the Loan
Agreement.  The Borrower  likewise  promises to pay interest on the  outstanding
principal balance of the First Term Loan made by the Lender to the Borrower,  at
such interest rates,  payable at such times, and computed in such manner, as are
specified in the Loan Agreement in strict accordance with the terms thereof.

                  This Note is issued  pursuant  to,  and is the First Term Loan
Note referred to in, the Loan Agreement dated as of March 29, 1995,  between the
Borrower and the Lender as amended by the First  Modification  of Loan Agreement
dated  January 3, 1996  between  Borrower and Lender (as the same may be further
amended or supplemented from time to time, the "Loan Agreement"), and the Lender
is and shall be entitled  to all  benefits  thereof and of all the other  Credit
Documents  executed and delivered to the Lender in connection  therewith.  Terms
defined in the Loan  Agreement are used herein with the same  meaning.  The Loan
Agreement,  among other things,  contains  provisions  for  acceleration  of the
maturity  hereof upon the  happening  of certain  Events of Default,  provisions
relating to  prepayments  on account of  principal  hereof prior to the maturity
hereof, and provisions for post-default interest rates.

                  The Borrower agrees to make payments of principal and interest
hereon on the dates and in the amounts specified in the Loan Agreement in strict
accordance with the terms thereof.

                  In case an Event of Default shall occur and be continuing, the
principal and all accrued interest of this Note may automatically become, or may
be  declared,  immediately  due and  payable  in the  manner and with the effect
provided in the Loan Agreement.  The Borrower agrees to pay, and save the Lender
harmless  against any  liability  for the  payment  of, all costs and  expenses,
including actual and reasonable  attorneys' fees, arising in connection with the
enforcement  by the Lender of any of its rights or  remedies  under this Note or
the Loan Agreement.

                  This Note has been  delivered  in  Atlanta,  Georgia,  and the
rights  and  obligations  of the  Lender  and the  Borrower  hereunder  shall be
construed  in  accordance  with and governed by the laws of the State of Georgia
(without giving effect to its conflicts of law rules).

                  The Borrower expressly waives any presentment, demand, protest
or notice in  connection  with this Note,  whether now or hereafter  required by
applicable law. This Note is intended to be an instrument under seal.

                                                        13

<PAGE>




                  IN WITNESS  WHEREOF,  the  Borrower has caused this Note to be
executed,  sealed and  delivered by its duly  authorized  officer as of the date
first above written.

                                             BULL RUN CORPORATION

(CORPORATE SEAL)

                                             By:      /Robert S. Prather, Jr./
                                                       President

                                                        14

<PAGE>



                              SECOND TERM LOAN NOTE


$13,100,000                                                      January 3, 1996


                  FOR VALUE  RECEIVED,  the  undersigned  BULL RUN  CORPORATION,
Georgia  corporation  (the  "Borrower"),  hereby promises to pay to the order of
BANK SOUTH, a Georgia  banking  corporation  formerly known as Bank South,  N.A.
(herein,  together with any subsequent holder hereof, called the "Lender"),  the
principal  sum of  THIRTEEN  MILLION  ONE HUNDRED  THOUSAND  AND NO/100  DOLLARS
($13,100,000),  or the outstanding principal amount of the Second Term Loan made
to the Borrower by the Lender pursuant to the Loan Agreement  referred to below,
which principal sum shall be payable (i) in installments on the due dates and in
the amounts set forth in the Loan Agreement or (ii) on any earlier date on which
all amounts  outstanding  under this Second  Term Loan Note (this  "Note")  have
become due and payable  pursuant to the  provisions  of Section 9.02 of the Loan
Agreement.  The Borrower  likewise  promises to pay interest on the  outstanding
principal balance of the Second Term Loan made by the Lender to the Borrower, at
such interest rates,  payable at such times, and computed in such manner, as are
specified in the Loan Agreement in strict accordance with the terms thereof.

                  This Note is issued  pursuant  to, and is the Second Term Loan
Note referred to in, the Loan Agreement dated as of March 29, 1995,  between the
Borrower and the Lender as amended by the First  Modification  of Loan Agreement
dated  January 3, 1996  between  Borrower and Lender (as the same may be further
amended or supplemented from time to time, the "Loan Agreement"), and the Lender
is and shall be entitled  to all  benefits  thereof and of all the other  Credit
Documents  executed and delivered to the Lender in connection  therewith.  Terms
defined in the Loan  Agreement are used herein with the same  meaning.  The Loan
Agreement,  among other things,  contains  provisions  for  acceleration  of the
maturity  hereof upon the  happening  of certain  Events of Default,  provisions
relating to  prepayments  on account of  principal  hereof prior to the maturity
hereof, and provisions for post-default interest rates.

                  The Borrower agrees to make payments of principal and interest
hereon on the dates and in the amounts specified in the Loan Agreement in strict
accordance with the terms thereof.

                  In case an Event of Default shall occur and be continuing, the
principal and all accrued interest of this Note may automatically become, or may
be  declared,  immediately  due and  payable  in the  manner and with the effect
provided in the Loan Agreement.  The Borrower agrees to pay, and save the Lender
harmless  against any  liability  for the  payment  of, all costs and  expenses,
including actual and reasonable  attorneys' fees, arising in connection with the
enforcement  by the Lender of any of its rights or  remedies  under this Note or
the Loan Agreement.

                  This Note has been  delivered  in  Atlanta,  Georgia,  and the
rights  and  obligations  of the  Lender  and the  Borrower  hereunder  shall be
construed  in  accordance  with and governed by the laws of the State of Georgia
(without giving effect to its conflicts of law rules).

                  The Borrower expressly waives any presentment, demand, protest
or notice in  connection  with this Note,  whether now or hereafter  required by
applicable law. This Note is intended to be an instrument under seal.

                                                        15

<PAGE>




                  IN WITNESS  WHEREOF,  the  Borrower has caused this Note to be
executed,  sealed and  delivered by its duly  authorized  officer as of the date
first above written.

                                              BULL RUN CORPORATION

(CORPORATE SEAL)

                                              By:      /Robert S. Prather, Jr./
                                                        President


                                                        16

<PAGE>













                        GRAY COMMUNICATIONS SYSTEMS, INC.




                    $10,000,000 IN AGGREGATE PRINCIPAL AMOUNT
                                       OF
                   8.0% SUBORDINATED NOTES DUE JANUARY 3, 2OO5







                         ------------------------------

                             NOTE PURCHASE AGREEMENT
                         ------------------------------





                           Dated as of January 3, 1996









                                               17

<PAGE>



                                              TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                         Page
<S>                                                                                                     <C>    

 1.     ISSUANCE OF NOTES
         1.1.     Authorization of Notes.................................................................1
         1.2.     Purchase and Sale of Note; Closing.....................................................2
         1.3.     Use of Proceeds........................................................................2
         1.4.     Definitions............................................................................2
 2.      GENERAL REPRESENTATIONS AND WARRANTIES OF THE
         COMPANY.       2
 3.      REPRESENTATIONS OF THE PURCHASER................................................................3
         3.1.     No Intent to Distribute................................................................3
         3.2.     ERISA Representations..................................................................4
 4.      CONDITIONS OF OBLIGATION TO PURCHASE NOTES......................................................4
 5.      EXPENSES.      5
 6.      CERTAIN SPECIAL RIGHTS..........................................................................6
         6.1.     Payments...............................................................................6
         6.2.     Delivery Expenses......................................................................6
         6.3.     Issuance Taxes.........................................................................6
 7.      NOTE PAYMENTS...................................................................................7
         7.1.     Required Payments......................................................................7
         7.2.     Optional Prepayments...................................................................7
         7.3.     Partial Prepayment Pro Rata............................................................7
 8.      REGISTRATION, EXCHANGE AND REPLACEMENT OF NOTES.................................................7
         8.1.     Registration...........................................................................7
         8.2.     Exchange...............................................................................8
         8.3.     Replacement............................................................................8
 9.      CERTAIN COVENANTS OF THE COMPANY................................................................8
10.      DEFAULTS AND REMEDIES...........................................................................9
         10.1.    Events of Default; Acceleration of Notes...............................................9
         10.2.    Default Remedies......................................................................12
11.      SUBORDINATION..................................................................................13
         11.1.    Notes Subordinated to Senior Debt.....................................................13
         11.2.    Payment Subordination.................................................................13
         11.3.    Insolvency, Bankruptcy, etc...........................................................14
         11.4.    Constructive Trust....................................................................14
         11.5.    Obligations of Company................................................................15
         11.6.    Subrogation...........................................................................15
         11.7.    Benefits of Agreement.................................................................15
         11.8.    Subordination Not Impaired by Acts or Omissions of Holders of
                  Senior Debt...........................................................................16
         11.9.    Authority to Act for Noteholders......................................................16
12.      INTERPRETATION OF AGREEMENT AND NOTES..........................................................17
         12.1.    Definitions...........................................................................17
         12.2.    Directly or Indirectly................................................................23
         12.3.    Accounting Terms......................................................................23
         12.4.    Governing Law.........................................................................23
         12.5.    Headings..............................................................................24
13.      MISCELLANEOUS..................................................................................24
         13.1.    Notices...............................................................................24
         13.2.    Survival..............................................................................24

                                                    18

<PAGE>



         13.3.    Successors and Assigns................................................................24
         13.4.    Amendment and Waiver..................................................................25
         13.5.    Counterparts..........................................................................25
         13.6.    Consent to Jurisdiction and Venue.....................................................25
         13.7.    Saturdays, Sundays, Holidays, Etc.....................................................26
</TABLE>


                                                    19

<PAGE>



                        GRAY COMMUNICATIONS SYSTEMS, INC.
                           126 North Washington Street
                              Albany, Georgia 31701
                          Telephone No.: (912) 888-9390
                         Telecopier No.: (912) 888-9374


                        --------------------------------

                             NOTE PURCHASE AGREEMENT
                        --------------------------------

         Dated as of January 3, 1996

Bull Run Corporation
4370 Peachtree Road
Atlanta, Georgia  30319

Ladies and Gentlemen:

         The  undersigned,   Gray  Communications   Systems,   Inc.,  a  Georgia
corporation (the "Company"), hereby agrees with you as follows:

         ISSUANCE OF NOTES.

                  Authorization of Notes.

         The Company has  authorized  the  issuance and sale of  $10,000,000  in
aggregate  principal amount of its 8.0%  Subordinated  Notes due January 3, 2005
(such notes,  together  with all notes in the form  annexed  hereto as Exhibit A
issued in exchange or replacement  for, or on  registration of transfer of, such
notes are  hereinafter  called the "Notes").  Each Note shall bear interest from
the date thereof until such Note shall become due and payable in accordance with
the terms thereof and hereof (whether at maturity, by acceleration or otherwise)
at the rate of 8.0% per annum,  payable  quarterly  in arrears on each March 31,
June 30, September 30 and December 31, commencing March 31, 1996, and shall have
a stated maturity of January 3, 2005, whereupon the entire outstanding principal
balance shall be due and payable.  Interest  shall be computed on the basis of a
360-day  year of twelve  30-day  months.  Each Note shall bear  interest  on any
overdue principal,  including any overdue payment or prepayment of principal and
(to the extent  permitted  by  applicable  law) on any  overdue  installment  of
interest,  at the rate of 10.0% per  annum.  If the  Company  shall have paid or
agreed to pay any interest or premium on any Note in excess of that permitted by
law,  then it is the express  intent of the Company and the holder  thereof that
all excess  amounts  previously  paid or to be paid by the Company be applied to
reduce  the  principal  balance  of  such  Note,  and  the  provisions   thereof
immediately be deemed reformed and the amounts thereafter collectable thereunder
reduced,  without the necessity of the  execution of any new document,  so as to
comply with the then  applicable  law,  but so as to permit the  recovery of the
fullest amount otherwise called for thereunder.

                  Purchase and Sale of Note; Closing.


                                                    20

<PAGE>



         The  Company  agrees to sell to you,  and upon and subject to the terms
and conditions hereof and in reliance upon the representations and warranties of
the Company contained herein,  you agree to purchase from the Company,  Notes in
an aggregate  principal  amount of  $10,000,000 at a purchase price equal to one
hundred  percent  (100%) of such principal  amount (the "Purchase  Price "). The
Notes are to be sold and  delivered at one closing to be held on January 3, 1996
at 10:00 a.m.,  Atlanta,  Georgia time (the  "Closing Date "), at the offices of
Alston & Bird, 1201 West Peachtree Street, Atlanta,  Georgia 30309-3424.  On the
Closing Date,  the Company will deliver to you a Note or Notes dated the Closing
Date, in the aggregate  principal  amount of $10,000,000  and registered in your
name,  or in the name of such nominee as you shall have  designated by notice to
the  Company.  The  delivery of such Note or Notes to you shall be made  against
payment in the amount of the  Purchase  Price by wire  transfer  of  immediately
available  funds to the  Company's  account at Bank  South (ABA No.  061000078),
Account No. 6225659),  Reference:  Gray  Communications  Systems,  Inc., Notify:
Natalie Duggan upon receipt (912) 434-8730.

                  Use of Proceeds.

         The  proceeds of the sale of the Notes (net of expenses and costs) will
be used by the  Company to finance  the  purchase  of  substantially  all of the
assets of television station WRDW-TV from Television  Station Partners,  L.P., a
Delaware limited partnership and WRDW Associates, a New York general partnership
(collectively, the "Sellers").

                  Definitions.

         Certain  capitalized  terms  used  in this  Agreement  are  defined  in
ss.12.1.  hereof.  References to a "Schedule" or "Exhibit" are, unless otherwise
specified,  to the  appropriate  Schedule or Exhibit  annexed to this Agreement,
each of which is deemed to be a part hereof.

         GENERAL REPRESENTATIONS AND WARRANTIES OF THE
         COMPANY.

         The Company hereby makes to you, on and as of the Closing Date, each of
the  representations  and  warranties  set forth in Article V of the Bank Credit
Agreement as if such  representations  and  warranties  were set forth herein in
full,  and for these  purposes,  all defined  terms set forth in the Bank Credit
Agreement and not otherwise  defined  herein are hereby  incorporated  herein by
reference; provided, however, that the term "Credit Documents" as defined in the
Bank Credit Agreement shall, for purposes of the  representations and warranties
made under this Section 2, be deemed to include this Agreement,  the Notes,  the
Warrant  Agreement  and the other  instruments  and  documents  executed  by the
Company in  connection  herewith.  The Company  hereby  further  represents  and
warrants to you that:  (i) after giving  effect to the issuance of the Notes and
the consummation of the Acquisition,  no Default or Event of Default is or shall
be in  existence;  and (ii) no part of the proceeds of the issuance of the Notes
will be used for any purpose which  violates,  or which would be inconsistent or
not in compliance with the provisions of the applicable  Margin  Regulations (as
defined in the Bank  Credit  Agreement).  Further,  neither  the Company nor any
agent acting on its behalf has, directly or indirectly, offered the Notes or any
similar  security of the Company for sale to, or solicited any offers to buy the
Notes or any similar  security of the Company from,  or otherwise  approached or
negotiated with respect thereto with, any Person other than

                                                    21

<PAGE>



institutional  investors,  and neither  the Company nor any agent  acting on its
behalf has taken any action  which would  reasonably  be expected to subject the
issuance or sale of the Notes to the  provisions of section 5 of the  Securities
Act or to the  provisions of any  securities  or Blue Sky law of any  applicable
jurisdiction. The Company hereby represents and warrants to you that, within the
preceding  twelve  months,  neither the Company nor any other  Person  acting on
behalf of the  Company  has  offered or sold to any  Person  any  Notes,  or any
securities  of  the  same  or a  similar  class  as  the  Notes,  or  any  other
substantially similar securities of the Company.

         REPRESENTATIONS OF THE PURCHASER.

                  No Intent to Distribute.

         This Agreement is made with you in reliance upon your representation to
the  Company,  which  by  your  acceptance  hereof  you  confirm,  that  you are
purchasing  the Notes as  principal  for your own account and not with a view to
the distribution thereof, and that you have no present intention of distributing
any of the same; provided,  however, that the disposition of your property shall
be at all times within your own control and that your right to sell or otherwise
dispose of all or any part of the Notes purchased or acquired by you pursuant to
an  effective  registration  statement  under  the  Securities  Act or  under an
exemption from such  registration  available under the Securities Act (including
but not limited to the  exemption  provided by Rule 144A of the SEC  thereunder)
and in  accordance  with  any  applicable  state  securities  law  shall  not be
prejudiced;  provided,  further,  that  you  acknowledge  that  nothing  in this
Agreement  is intended to impose an  obligation  on the Company to register  the
Notes  under  the  Securities  Act or any  state  securities  law.  The  Company
covenants that it will, upon the request of the holder of any Note, provide such
holder, and any qualified  institutional  buyer designated by such holder,  such
financial and other  information as such holder may  reasonably  determine to be
necessary in order to permit  compliance  with the  information  requirements of
Rule 144A under the Securities Act in connection  with the resale of Notes.  For
the purpose of this ss.3.1., the term "qualified institutional buyer" shall have
the  meaning  specified  in Rule  144A  under the  Securities  Act.  You  hereby
represent  that you have not engaged any Person to act as your agent,  broker or
dealer in connection with the purchase of the Notes  hereunder.  The Company and
you each acknowledge that the Notes are securities (as defined in the Securities
Act and the Exchange Act).

                  ERISA Representations.

         You  represent  that no part of the funds to be used by you to purchase
the Notes  constitutes  assets  allocated to any "separate  account" (within the
meaning of Section 3(17) of ERISA) in which any "employee  benefit plan" (within
the meaning of Section 3(3) of ERISA) or its related trust has any interest.

         CONDITIONS OF OBLIGATION TO PURCHASE NOTES.

         Your  obligation  to purchase  and pay for the Notes to be purchased by
you hereunder on the Closing Date shall be subject to the satisfaction, prior to
or concurrently with such purchase and payment, of the following conditions:


                                                    22

<PAGE>



         (a) You shall have received an executed  copy of this  Agreement and an
executed copy of the Notes.

         (b) You shall have received from Heyman & Sizemore, special counsel for
the Company,  an opinion,  dated the Closing Date,  substantially in the form of
Exhibit B hereto.

         (c) The  representations and warranties of the Company contained herein
shall be true on and as of the Closing  Date with the same effect as though such
representations  and  warranties  had been made on and as of the  Closing  Date.
There shall exist on the  Closing  Date no Default or Event of Default  assuming
for this purpose that the Notes had been outstanding at all times from and after
the date hereof and the  proceeds of  issuance  thereof had been  applied in the
manner  contemplated  by ss.1.3.  hereof.  You shall have  received an Officer's
Certificate, dated the Closing Date, to the effect of the foregoing sentences.

         (d) Your special counsel, Alston & Bird ("Special Counsel"), shall have
received payment of the invoice rendered for its fees and  disbursements  posted
through the date of such invoice  (with the  understanding  that a  supplemental
statement for fees and disbursements  subsequently posted is to be rendered at a
later date) in connection with your purchase of the Notes hereunder.

         (e) The Acquisition Agreement and all other agreements, instruments and
arrangements  between the Sellers  and the  Company  shall have been  reduced to
writing and furnished to you, and such agreements,  instruments and arrangements
shall be in form and substance  satisfactory  to you. You shall have received an
Officer's  Certificate  of the Company  attaching  copies of the fully  executed
Acquisition Agreement and each of such other agreements and certifying that each
such document is a true, correct and complete copy thereof,  that such documents
are the only  agreements  between  such  parties  relating  to the  transactions
contemplated  by the  Acquisition  Agreement  or the  business  or assets of the
Company  or the  Sellers,  that each such  document  is in full force and effect
without any term or condition thereof having been amended, modified or waived or
any exercise of rights with respect thereto  forborne without your prior written
consent, that there is no default thereunder and that each of the conditions set
forth in the  Acquisition  Agreement to be satisfied  prior to or on the Closing
Date shall have been satisfied (without any thereof having been waived).

         (f) Concurrently  with or immediately  after the purchase by you of the
Notes to be purchased by you hereunder and in any event on the Closing Date, the
Acquisition  shall have been  consummated  in  accordance  with the terms of the
Acquisition  Agreement  and  with  all  applicable  statutes,  laws,  rules  and
regulations.

         (g) A  Warrant  to  Purchase  Common  Stock in  substantially  the form
attached hereto as Exhibit C (the "Warrant  Agreement") shall have been executed
by the Company and delivered to you.

         (h)  All  conditions  precedent  to  the  effectiveness  of  the  First
Consolidated Modification of Credit Agreement shall have been satisfied prior to
or on the Closing  Date (other than the  condition  that the Notes be  purchased
hereunder).

         (i) To the extent required by the terms of the Teachers Note Agreement,
you
                                                    23

<PAGE>



shall have  received a written  consent  from  Teachers  Insurance  and  Annuity
Association  of  America  in form  and  substance  satisfactory  to you and your
Special  Counsel in connection  with the execution,  delivery and performance of
this  Agreement,   the  Notes,  the  Warrant   Agreement  and  the  transactions
contemplated hereby and thereby.

         (j) Any  taxes,  fees and  other  charges  due in  connection  with the
issuance and sale of the Notes shall have been paid in full by the Company.

         (k) All  proceedings  and actions taken on or prior to the Closing Date
in  connection  with  the  transactions  contemplated  by  this  Agreement,  the
Acquisition Agreement, the Notes, the First Modification of Credit Agreement and
all instruments incident thereto, shall be in form and substance satisfactory to
you and your  Special  Counsel,  and you and your  Special  Counsel  shall  have
received  copies of all  documents  that you or they may  reasonably  request in
connection with such proceedings, actions and transactions.

         EXPENSES.

         Whether  or not the  Notes  shall  be sold or this  Agreement  shall be
terminated,  the  Company  agrees  to pay,  and to  hold  you  harmless  against
liability for, all reasonable costs and expenses relating to this Agreement, any
other  documents  prepared  in  connection  herewith  and the  Notes  and to any
modification,  amendment,  alteration  or  enforcement  of this  Agreement,  any
additional documents prepared in connection herewith, the Notes or any agreement
or instrument  contemplated hereby (whether or not the same shall have come into
effect).  The obligations of the Company under this Section 5. shall survive the
payment or prepayment of the Notes and the termination of this Agreement.

         CERTAIN SPECIAL RIGHTS.

                  Payments.

         Notwithstanding  any provision to the contrary in this Agreement or the
Notes,  the Company will punctually pay in immediately  available funds prior to
noon,  Atlanta,  Georgia  time,  all amounts  payable to you with respect to any
Notes held by you or your nominee (without the necessity for any presentation or
surrender  thereof or any notation of such payment thereon) in the manner and at
the address for such purpose as may be  specified by you from time to time.  You
agree that, as promptly as practicable  after the payment or prepayment in whole
of any Note held by you or your nominee and receipt by you of a written  request
from the Company to  surrender  such Note to the Company for  cancellation,  you
will  surrender  such Note at the office of the  Company  set forth on the first
page  hereof.  The Company  will  afford the  benefits  of this  ss.6.1.  to any
institutional  investor which is a holder of a Note or Notes,  each of which, by
its  receipt  and  acceptance  of a Note,  will be  deemed to have made the same
agreement  relating  to its Notes as you have made in this  ss.6.1.  The Company
shall only be  obligated to make  payments on any Note held by an  institutional
investor which becomes a Noteholder in the manner provided in this ss.6.1.  from
and after the time such Noteholder provides to the Company written notice of its
election to receive  payments  in such manner and the address to which  payments
are to be directed  (including  the  account  number of such  Noteholder's  bank
account to which  payments  are to be  directed  and the name,  address  and ABA
number of the bank in which such  account is  maintained,  if payments are to be
made to such Noteholder by the wire transfer of immediately available funds).

                                                    24

<PAGE>




                  Delivery Expenses.

         If you  shall  surrender  any  Note  to the  Company  pursuant  to this
Agreement,  or if the  Company  shall  issue  any  new  Note  pursuant  to  this
Agreement,  the  Company  will pay all costs and  expenses  of  delivery  of the
surrendered Note and any Note or Notes issued in exchange or replacement for, or
on registration  of transfer of, the  surrendered  Note or any such new Note, as
the case may be, in each  case  insured  to your  reasonable  satisfaction.  The
obligations  of the Company under this ss.6.2.  shall survive the payment of the
Notes and the termination of this Agreement.

                  Issuance Taxes.

         The Company will pay all taxes in  connection  with the  execution  and
delivery of this  Agreement,  the issuance and sale of the Notes by the Company,
and any  modification of this Agreement,  or the Notes and will save you and any
subsequent holder of Notes harmless,  without limitation as to time, against any
and all liabilities (including,  without limitation, any interest or penalty for
nonpayment  or delay in payment,  or any income taxes paid by you in  connection
with any reimbursement by the Company for the payment by any other Person of any
such taxes) with respect to all such taxes. The obligations of the Company under
this ss.6.3.  shall survive the payment of the Notes and the termination of this
Agreement.

         NOTE PAYMENTS.

                  Required Payments.

         On the maturity  date of the Notes,  the full  principal  amount of the
Notes then outstanding, if any, together with accrued interest thereon, shall be
due and payable.

                  Optional Prepayments.

         Upon the terms and subject to the conditions hereinafter set forth, the
Company,  at its  option,  may  prepay  the  Notes in whole at any time  without
penalty,  provided  that  notice of any  prepayment  of Notes  pursuant  to this
ss.7.2.  shall be given to each  holder  of the  Notes not less than 30 nor more
than 60 days  before  the  proposed  payment  date  fixed  for  prepayment  (the
"Optional   Prepayment   Date"),  and  shall  be  accompanied  by  an  Officer's
Certificate of the Company  certifying as to: (i) the Optional  Prepayment Date,
(ii) the aggregate  principal amount of the Notes to be prepaid on such Optional
Prepayment  Date,  (iii)  the  aggregate  principal  amount of the Notes and the
principal  amount of each such Note held by such holder to be prepaid,  and (iv)
the aggregate  amount of accrued  interest  applicable to such  prepayment.  Any
notice of prepayment  pursuant to this ss.7.2.  shall be  irrevocable,  and once
having been so given, the aggregate  principal amount of Notes specified in such
notice, together with the accrued interest thereon, shall become due and payable
on such Optional Prepayment Date.


                                                    25

<PAGE>



                  Partial Prepayment Pro Rata.

         The  aggregate  principal  amount of each partial  prepayment  of Notes
pursuant to ss.7.2.  hereof shall be allocated among the holders of the Notes to
be prepaid in proportion,  as nearly as  practicable,  to the respective  unpaid
principal amounts of Notes then held thereby,  with  adjustments,  to the extent
practicable,  to compensate for any prior  prepayments  not made in exactly such
proportion.

         REGISTRATION, EXCHANGE AND REPLACEMENT OF NOTES.

                  Registration.

         The Notes  issuable  pursuant  to this  Agreement  shall be  registered
notes.  The Company  will keep,  at the office of the Company  specified  on the
first page hereof,  books for the  registration  and registration of transfer of
Notes.  Prior to  presentation  of any Note for  registration  of transfer,  the
Company  shall  treat the  Person in whose name such Note is  registered  as the
owner and holder of such Note for all purposes  whatsoever,  whether or not such
Note shall be overdue,  and the  Company  shall not be affected by notice to the
contrary.

                  Exchange.

         The  holder  of any  Note,  at its  option,  may in  person  or by duly
authorized attorney surrender the same for exchange at the office of the Company
specified on the first page hereof, and promptly thereafter and at the Company's
expense,  except as provided below,  receive in exchange  therefor a new Note or
Notes,  each in the  denomination  requested  by such  holder (but not less than
$1,000,000,  or if such  holder  shall be a holder  of less than  $1,000,000  in
aggregate  principal  amount of Notes,  such lesser  amount),  dated the date to
which  interest  shall  have  been  paid on the Note so  surrendered  or,  if no
interest shall have yet been so paid,  dated the date of the Note so surrendered
and  registered  in the  name of such  Person  or  Persons  as shall  have  been
designated  in writing by such  holder or its  attorney  for the same  principal
amount  as the then  unpaid  principal  amount of the Note so  surrendered.  The
Company agrees to pay, and will save any Noteholder  harmless against  liability
for,  any stamp or other tax or  governmental  charge  imposed in respect of any
transfer involved in such exchange.

                  Replacement.

         Upon receipt by the Company of evidence  reasonably  satisfactory to it
of the ownership of and the loss,  theft,  destruction or mutilation of any Note
and (a) in the  case of loss,  theft or  destruction,  of  indemnity  reasonably
satisfactory to it;  provided,  however,  that if the holder of such Note is the
original  purchaser of such Note,  or any Affiliate or nominee  thereof,  or any
institutional  investor or any nominee thereof,  its own unsecured  agreement of
indemnity shall be deemed to be satisfactory;  or (b) in the case of mutilation,
upon surrender thereof, the Company, at its expense, will execute and deliver in
lieu thereof a new Note executed in the same manner as the Note being  replaced,
in the same  principal  amount as the unpaid  principal  amount of such Note and
dated  the date to which  interest  shall  have been paid on such Note or, if no
interest shall have yet been so paid, dated the date of such Note.


                                                    26

<PAGE>



         CERTAIN COVENANTS OF THE COMPANY.

         The Company hereby  covenants with you that, so long as any Notes shall
remain  outstanding,  it shall  comply  with,  perform  and  observe  all of the
covenants   (including,   without  limitation,   all  negative  and  affirmative
covenants)  and  agreements  set forth in Article VI and Article VII of the Bank
Credit  Agreement as in effect on the Closing  Date,  as if such  covenants  and
agreements  were set forth herein in full, and for these  purposes,  all defined
terms set forth in the Bank Credit  Agreement and not otherwise  defined  herein
are hereby incorporated  herein by reference;  provided,  however,  that (i) all
reports,  certificates,  notices, financial and other information required to be
delivered to the "Administrative  Agent and each Lender" pursuant to Section 6.1
of the Bank Credit  Agreement  shall be delivered to you within the time periods
specified   therein;   (ii)  that  all   references  in  such  Articles  to  the
"Administrative Agent," a "Lender" and/or the "Collateral Agent" shall be deemed
to be a reference to the  Noteholders;  and (iii) the covenants  and  agreements
incorporated  herein  pursuant to this Section 9. shall remain in full force and
effect without  modification and regardless of whether the Bank Credit Agreement
may,  after the Closing Date, be amended,  restated,  supplemented  or otherwise
modified or terminated or no longer in effect.  The Company  further agrees that
no waiver or consent given under the Bank Credit Agreement shall be deemed to be
a waiver or consent given under this Agreement.

         DEFAULTS AND REMEDIES

                  Events of Default; Acceleration of Notes.

         If any of the  following  conditions  or events  ("Events of  Default")
shall occur and be continuing:

         (a) any payment or  prepayment  of  principal  of any Note shall not be
made when the same becomes due and payable, whether at maturity, at a date fixed
for prepayment, upon acceleration or otherwise; or

         (b) any payment of interest on any Note shall not be made when the same
becomes due and payable and such  default  shall  continue  for 5 Business  Days
following the date on which such payment was due and payable; or

         (c) the Company shall default in the due and punctual performance of or
compliance with any covenant, condition or agreement to be performed or observed
by it under Section 5.01(b),  Section 6.09,  Section 6.12, Section 6.13, Section
6.14 or Article  VII of the Bank Credit  Agreement,  as such  Sections  and such
Article  are  incorporated  herein  pursuant to Section 9. hereof or the Company
shall use the proceeds of sale of the
Notes other than as described in ss.1.3. hereof; or

         (d) the Company shall default in the due and punctual performance of or
compliance  with any other  covenant,  condition or agreement to be performed or
observed by it under any provision  hereof and any such failure  shall  continue
unremedied for 30 days; or

         (e) any  representation,  warranty,  certification  or statement of the
Company,  made or contained in this Agreement or in any  agreement,  instrument,
certificate,  statement or other  writing  furnished in  connection  herewith or
therewith or pursuant

                                                    27

<PAGE>



hereto or thereto,  shall prove to have been false or inaccurate in any material
respect on the date as of which such representation or warranty was made, or any
representation or warranty of the Sellers contained in the Acquisition Agreement
or in  any  agreement,  instrument,  certificate,  statement  or  other  writing
furnished in connection  therewith or pursuant  thereto shall prove to have been
false or  inaccurate  in any  material  respect  on the  date as of  which  such
representation or warranty was made; or

         (f) the Company or any of its Subsidiaries  shall, in respect of any of
its  Indebtedness  for  Money  Borrowed  (excluding  the  Notes)  in an  amount,
individually  or  in  the  aggregate,  exceeding  $500,000  (including,  without
limitation,  the  Indebtedness  represented by the Senior Debt): (i) fail to pay
any amount of Indebtedness for Money Borrowed when due whether at maturity, at a
date fixed for prepayment,  upon  acceleration or otherwise,  or (ii) default in
the performance or observance of any other provision contained in any instrument
or agreement  evidencing such  Indebtedness  for Money Borrowed and such default
shall not have been waived in writing by the holder(s) of such  Indebtedness and
shall continue beyond any applicable  notice and/or cure period provided in such
instrument or agreement; or

         (g) a final  judgment  or  judgments  entered  by a court or  courts of
competent  jurisdiction  for the  payment of money in excess of  $500,000 in the
aggregate shall be rendered  against the Company or any of its  Subsidiaries and
shall  remain in force  undischarged  and  unstayed for a period of more than 30
days; or

         (h) the Company or any of its Subsidiaries shall institute  proceedings
for liquidation, readjustment, arrangement or composition (or for any related or
similar purpose) under any law relating to financially distressed debtors, their
creditors  or  property,  or shall  consent to (or fail to object to in a timely
manner) the  institution of any such  proceedings  against the Company or any of
its Subsidiaries; or

         (i) the Company or any of its Subsidiaries having material assets shall
be insolvent  (within the meaning of any applicable law), or shall be unable, or
shall  admit in writing its  inability,  to pay its debts as they become due, or
shall  make an  assignment  for the  benefit  of  creditors  or  enter  into any
arrangement for the adjustment or composition of debts or claims; or

         (j)  a  court  or  other   governmental   authority  or  agency  having
jurisdiction  in the  premises  shall  enter  a  decree  or  order  (i)  for the
appointment  of  a  receiver,   liquidator,   assignee,  trustee,  custodian  or
sequestrator (or other similar  official) of the Company or any other Subsidiary
or of any part of its  property,  or for the  winding-up or  liquidation  of its
affairs;  and such  decree  or order  shall  remain  in force  undischarged  and
unstayed  for a period of more than 60 days,  or (ii) for the  sequestration  or
attachment  of any  material  part of the  property of the Company or any of its
Subsidiaries  without its unconditional  return to the possession of the Company
or such  Subsidiary,  or its  unconditional  release from such  sequestration or
attachment, within 60 days thereafter; or

         (k)  a  court  or  other   governmental   authority  or  agency  having
jurisdiction  in the  premises  shall  enter a  decree  or  order  approving  or
acknowledging  as properly filed or commences  against the Company or any of its
Subsidiaries  a  petition  or  proceedings  for   liquidation,   rehabilitation,
readjustment  or composition  (or for any related or similar  purpose) under any
law relating to financially distressed debtors, their creditors or property, and
any such decree or order shall remain in force undischarged and unstayed

                                                    28

<PAGE>



for a period of more than 60 days; or

         (l) the Company or any of its Subsidiaries  shall take corporate action
for the purpose or with the effect of  authorizing  or confirming  the taking or
existence of any action or condition specified in clause (j) or (k) above; or

         (m) (i) any  domestic  Pension Plan (other than a  Multiemployer  Plan)
shall incur an "accumulated  funding  deficiency" (within the meaning of Section
412 of the Code)  with  respect to any plan  year;  or (ii) any waiver  shall be
sought or granted under Section 412(d) of the Code; or (iii) any foreign Pension
Plan shall violate any funding requirement imposed by applicable foreign law; or
(iv) any Pension Plan shall be, have been or be likely to be  terminated  or the
subject of termination  proceedings under ERISA; or (v) the Company,  any of its
Subsidiaries  or any  ERISA  Affiliate  shall  incur  or be  likely  to  incur a
liability to or on account of a Pension Plan under Section 4062,  4063,  4064 or
4201 of ERISA or any comparable  provision of applicable  foreign law, and there
shall result from one or more of the events set forth in the  foregoing  clauses
(i) through (v) either a liability  or a material  risk of incurring a liability
to the PBGC, any foreign governmental entity or a Pension Plan, which could have
a material and adverse effect on the business, earnings,  prospects,  properties
or  condition  (financial  or  other)  of the  Company  or the  Company  and its
Subsidiaries, taken as a whole; or

         (n) any FCC  License  held by the  Company or any  Subsidiary  shall be
revoked or  suspended  and such  revocation  or  suspension  shall not have been
effectively  stayed  within 30 days,  unless (i) such revoked or  suspended  FCC
License shall have been replaced by a  substantially  equivalent  FCC License by
the time such  revocation or suspension  occurs,  or (ii) the Company shall have
delivered  to  each  holder  of  Notes  at the  time  outstanding  an  Officer's
Certificate  satisfactory  in form and substance to each such holder  certifying
that the  revocation  ore  suspension  of such FCC License does not and will not
materially and adversely affect the business, earnings, prospects, properties or
condition (financial or other) of the Company or any of its Subsidiaries; or

         (o) the acquisition after the Closing Date by any Person or, by any two
or more Persons,  acting in concert, of beneficial ownership (within the meaning
of Rule 13d- 3 of the SEC  under the  Exchange  Act) of either  fifteen  percent
(15%) or more of the  outstanding  Voting  Stock of the  Company or the power to
direct or cause the  direction  of the  management  and  policies of the Company
whether through the ownership of voting securities,  by contract,  or otherwise,
or if any  of  the  Broadcast  Subsidiaries  (as  defined  in  the  Bank  Credit
Agreement) shall no longer be a wholly-owned Subsidiary of the Company;

then:

                  (x) upon the occurrence  and  continuance of any of the Events
         of Default  set forth in clauses (h) through  (l),  inclusive,  of this
         ss.10.1.,  the unpaid principal amount of the Notes shall automatically
         become due and payable, together with interest accrued thereon, without
         presentment,  demand, protest or any notice, all of which are expressly
         hereby waived; or

                  (y)  upon  the  occurrence  and  continuance  of any  Event of
         Default set forth in clauses (a) through (g), inclusive,  or in clauses
         (m) through (o), inclusive, of this ss.10.1., any holder of a Note may,
         in respect of the Note or Notes then

                                                    29

<PAGE>



         held by such  holder,  by written  notice to the  Company,  declare the
         Note(s) held by such holder to be due and payable,  whereupon  the same
         shall mature and become due and payable, together with interest accrued
         thereon,  without presentment,  demand,  protest or notice of any kind,
         all of which are hereby expressly waived.

                  Default Remedies.

         If an Event of Default shall occur and be continuing, the holder of any
Note then outstanding may exercise any right, power or remedy permitted to it by
law, either by suit in equity or by action at law, or both, whether for specific
performance of any covenant or agreement  contained in this Agreement or in such
Note or for an  injunction  against  a  violation  of any of the  terms  of this
Agreement  or such Note or in aid of any  exercise of any power  granted in this
Agreement or in such Note, or may proceed to enforce  payment of such Note or to
enforce any other legal or equitable right of the holder of such Note. No remedy
herein  conferred  upon any  Noteholder is intended to be exclusive of any other
remedy and each and every remedy shall be cumulative and shall be in addition to
every other  remedy  given  hereunder  or now or  hereafter  existing at law, in
equity,  by  statute  or  otherwise.  No  course of  dealing  on the part of any
Noteholder,  or any delay or failure on the part of any  Noteholder  to exercise
any  right  or  power,  shall  operate  as a  waiver  of such  right or power or
otherwise prejudice the rights, powers and remedies of such Noteholder or of any
other Noteholder. No failure to insist upon strict compliance with any covenant,
term,  condition  or  other  provision  of this  Agreement  or the  Notes  shall
constitute a waiver by any Noteholder of any such covenant,  term,  condition or
other  provision or of any Default or Event of Default in connection  therewith.
To the extent  effective  under  applicable  law, the Company  hereby  agrees to
waive,  and does hereby  absolutely and irrevocably  waive and  relinquish,  the
benefit  and  advantage  of any  valuation,  stay,  appraisement,  extension  or
redemption  laws now  existing or that may  hereafter  exist that,  but for this
provision,  might be applicable  to any sale made under any  judgment,  order or
decree  of any  court,  or  otherwise,  based on the  Notes or on any  claim for
interest on the Notes.  If an Event of Default shall occur,  and be  continuing,
the  Company  will pay to the  Noteholders,  to the  extent  not  prohibited  by
applicable  law,  such  further  amount  as shall  be  sufficient  to cover  the
reasonable  costs and  expenses  of  collection  and of the  taking of  remedial
actions and the  maintenance  of  enforcement  proceedings,  including,  without
limitation,  reasonable attorneys' fees and disbursements actually incurred. All
sums payable by the Company under the Notes shall be paid without  counterclaim,
setoff,  deduction  or defense and  without  abatement,  suspension,  deferment,
diminution or reduction,  except to the extent expressly  provided in Section 11
hereof.

         SUBORDINATION.

                  Notes Subordinated to Senior Debt.

         Anything   in   this   Agreement   or  the   Notes   to  the   contrary
notwithstanding, the Indebtedness evidenced by the Notes together with all other
Junior Debt shall be subordinate  and junior in right of payment,  to the extent
and in the manner set forth in this Section 11., to the prior payment in full of
all Senior Debt. By accepting any Note,  each holder  thereof shall be deemed to
have agreed to be bound by the provisions of this Section 11.


                                                    30

<PAGE>



                  Payment Subordination.

         Unless  and until all  Senior  Debt  shall  have been paid in full,  no
direct or indirect  payment (in cash,  property,  or securities or by set-off or
otherwise)  shall  be  made  by or on  behalf  of  the  Company  or  any  of its
Subsidiaries  or  from  any  of the  properties  of  the  Company  or any of its
Subsidiaries on account of the principal of, or premium (if any) or interest on,
or any other  amount  owing with respect to any of the Notes or any other Junior
Debt or in respect of any prepayment,  redemption, retirement, purchase or other
acquisition by the Company or any of its  Subsidiaries of any of the Junior Debt
or of any judgment for any of the foregoing,  the maturity date of the Notes may
not be accelerated by the holder or holders thereof,  and no other action may be
taken by the holder or holders of any Junior Debt to collect or enforce  payment
of any Junior  Debt from the  Company or any of its  Subsidiaries  or any of the
properties of the Company or any of its Subsidiaries or to enforce compliance by
the Company or any of its Subsidiaries with any of the covenants incorporated in
Section 9. hereof;  provided,  however,  that (i) scheduled  payments of accrued
interest  on the  Notes may be made by the  Company  if at the time of each such
payment and after  giving  effect  thereto no Senior  Default or Senior Event of
Default is in  existence  or would be caused  thereby;  (ii) the maturity of the
Notes may be accelerated  upon the occurrence and during the continuation of any
Senior Bankruptcy Default or upon the acceleration of the maturity of any of the
Senior  Debt (but any such  acceleration  of any Junior Debt shall be subject to
all of the other terms and  conditions  of this Section 11.  including,  without
limitation, the payment subordination provisions set forth above and any payment
turn-over  provisions  set forth below) and (iii) the Junior Debt may be set-off
against  the  exercise  price to be paid by you  pursuant  to  Section  2 of the
Warrant  Agreement  upon your exercise of the warrants  granted to you under the
Warrant Agreement.

                  Insolvency, Bankruptcy, etc.

         In the event of:

         (i)   any   insolvency,    bankruptcy,    receivership,    liquidation,
reorganization,  readjustment,  composition or other similar proceeding relating
to  the  Company  or  any of its  Subsidiaries,  its  or any  such  Subsidiary's
creditors as such or its or any of its Subsidiaries' property,

         (ii)  any  proceeding  for  the   liquidation,   dissolution  or  other
winding-up of the Company or any of its Subsidiaries,  voluntary or involuntary,
whether or not involving insolvency or bankruptcy proceedings,

         (iii) any assignment by the Company or any of its  Subsidiaries for the
benefit of creditors, or

         (iv) any other  marshaling  of the assets of the  Company or any of its
Subsidiaries,

all Senior Debt shall first be paid in full before any payment or  distribution,
whether in cash, securities or other property,  shall be made by or on behalf of
the Company or any of its  Subsidiaries or from its or any of its  Subsidiaries'
assets or any other  source on  account  of any  Junior  Debt.  Any  payment  or
distribution,   whether  in  cash,   securities  or  other  property  (including
securities of the Company or any of its Subsidiaries or any other

                                                    31

<PAGE>



Person provided for by a plan of  reorganization  or readjustment the payment of
which is  subordinate,  at least to the extent  provided in these  subordination
provisions with respect to the Junior Debt, to the payment in full of all Senior
Debt at the time  outstanding  and to any securities  issued in respect  thereof
under any such plan of reorganization  or  readjustment),  which would otherwise
(but for these subordination provisions) be payable or deliverable in respect of
any Junior  Debt shall  first be paid or  delivered  directly  to the holders of
Senior Debt for  application  pro rata in accordance  with the  priorities  then
existing  among such holders  until all Senior Debt shall have been paid in full
and before any payment is made on any of the Junior Debt.

                  Constructive Trust.

         If any  payment  or  distribution  of any  character  or any  security,
whether in cash,  securities or other property  (including any securities of the
Company or any of its Subsidiaries or any other Person provided for by a plan of
reorganization or readjustment the payment of which is subordinate,  at least to
the extent  provided in this Section 11. with respect to the Junior Debt, to the
payment of all Senior Debt at the time outstanding and to any securities  issued
in respect thereof under any such plan of reorganization or readjustment), shall
be received from or on behalf of the Company or any of its  Subsidiaries or from
any such  person's  properties  or any other  source,  including  pursuant  to a
judgment,  by any holder of any Junior  Debt on account of such  Junior  Debt in
contravention  of any of the terms  hereof,  including  without  limitation  the
prohibitions on payments contained in ss.11.2.  and ss.11.3.  hereof, and before
all the Senior Debt shall have been paid in full,  or provision for such payment
has been made,  such payment or  distribution  or security  shall be received in
trust for the benefit of, and shall be paid over or  delivered  and  transferred
to, the holders of the Senior Debt at the time  outstanding  in accordance  with
the priorities  then existing among such holders for  application to the payment
of all Senior Debt  remaining  unpaid,  to the extent  necessary to pay all such
Senior  Debt in full.  In the  event of a failure  of any  holder of any Note to
endorse or assign any such  payment,  distribution  or security,  each holder of
Senior Debt is hereby irrevocably authorized to endorse or assign the same.

                  Obligations of Company.

         No present or future  holder of any Senior Debt shall be  prejudiced in
the right to enforce  subordination of the Notes by any act or failure to act on
the part of the Company.  Nothing  contained herein shall impair, as between the
Company and any holder of any Note,  the obligation of the Company to pay to the
holder thereof the principal thereof,  premium,  if any, and interest thereon as
and when the same shall  become due and  payable  in  accordance  with the terms
thereof. Nothing contained in this Section 11. is intended or shall be construed
to affect the rights of the holders of the Junior Debt  relative to creditors of
the Company or any of its  Subsidiaries  other than the holder or holders of the
Senior Debt.


                                                    32

<PAGE>



                  Subrogation.

         Upon the payment in full of all Senior  Debt,  the holder or holders of
the Junior Debt shall be  subrogated to all rights of any holders of Senior Debt
to receive any further payments or  distributions  applicable to the Senior Debt
until the Junior Debt shall have been paid in full, and for the purposes of such
subrogation,  no payment or distribution  received by the holders of Senior Debt
of cash,  securities  or other  property  to which the  holder or holders of the
Junior Debt would have been entitled except for these  subordination  provisions
shall, as between the Company and its creditors other than the holders of Senior
Debt,  on the one hand,  and the holder or holders  of the Junior  Debt,  on the
other, be deemed to be a payment or distribution by the Company to or on account
of the Senior Debt.

                  Benefits of Agreement.

         No right of any present or future  holder of any Senior Debt to enforce
the provisions of this Section 11. shall at any time or in any way be prejudiced
or  impaired  by any act or failure to act on the part of the  Company or by any
non-compliance  by the Company with the terms,  provisions and covenants of this
Agreement,  regardless of any  knowledge  thereof any such holder may have or be
otherwise charged with.

                  Subordination  Not Impaired by Acts or Omissions of Holders of
                  Senior Debt.

         No right of any present or future  holder of any Senior Debt to enforce
the provisions of this Section 11. shall at any time or in any way be prejudiced
or  impaired  by  the  creation,  renewal,  extension,  modification,  increase,
compromise,  or release  of any or all of the  Senior  Debt or any or all of the
collateral therefor or guaranties thereof, either in whole or in part.

                  Authority to Act for Noteholders.

         For so long as any of the Senior Debt shall remain unpaid,  the holders
of Senior Debt shall have the right to act as the Noteholders'  attorney-in-fact
for the purposes specified herein and the Noteholders hereby irrevocably appoint
the  holders  of  Senior  Debt as the true and  lawful  attorney-in-fact  (which
appointment is coupled with an interest),  with full power of  substitution,  in
the name of the  Noteholders  or in the name of the holders of Senior Debt,  for
the use and  benefit  of the  holders  of  Senior  Debt,  without  notice to the
Noteholders,  to perform  the  following  acts,  at the option of the holders of
Senior Debt at any meeting of the creditors of the Company or in connection with
any case or proceeding,  whether voluntary or involuntary, for the distribution,
division or  application  of the assets of the Company or the proceeds  thereof,
regardless  of  whether  such  case  or  proceeding  is  for  the   liquidation,
dissolution,  winding up of the affairs,  reorganization  or  arrangement of the
Company, or for the composition of the debts of the Company, in bankruptcy or in
connection  with a  receivership,  or under an assignment for the benefit of the
creditors of the Company or otherwise:

         (a) To enforce claims  comprising the Junior Debt,  either in their own
         name or in the name of the  Noteholders,  by  proof  of debt,  proof of
         claim, suit or otherwise;


                                                    33

<PAGE>



         (b) To  collect  any  assets of the  Company  distributed,  divided  or
         applied by way of dividend or payment,  or any  securities  issued,  on
         account of the  Indebtedness  evidenced by the Junior Debt and to apply
         the same,  or the  proceeds of any  realization  upon the same that the
         holders of the Senior Debt in their discretion elect to effect,  to the
         Senior  Debt  until  all of the  Senior  Debt  has  been  paid in full,
         rendering any surplus to the Company if and to the extent  permitted by
         law; and

         (c) To vote claims  comprising  the Junior Debt to accept or reject any
         plan of partial or complete liquidation,  reorganization,  arrangement,
         composition or extension.

         The  Noteholders  further  grant to the  holders of the Senior  Debt an
irrevocable  proxy to exercise any voting rights the  Noteholders  may have with
respect  to the  approval  or  disapproval  of a plan of  reorganization  of the
Company  proposed by any Person or class of Persons in any bankruptcy or similar
proceeding.  In no event  shall the  holders of the Senior Debt be liable to the
Noteholders for any failure to prove the Junior Debt, to exercise any right with
respect thereto or to collect any sums payable thereon.

         INTERPRETATION OF AGREEMENT AND NOTES.

                  Definitions.

         Except as the context shall  otherwise  require,  the  following  terms
shall have the  following  meanings  for all  purposes  of this  Agreement  (the
definitions  to be  applicable  to both the  singular and the plural form of the
terns defined, where either such form is used in this Agreement):

                  "Acquisition"  shall mean the  acquisition by the Company from
         the  Sellers  of  substantially  all of the  assets  of the  television
         station WRDW-TV pursuant to the Acquisition Agreement.

                  "Acquisition   Agreement"   shall  mean  that  certain   Asset
         Acquisition  Agreement dated April 11, 1995 between the Company and the
         Sellers.

                  "Additional   Senior   Debt"  shall  mean  any   indebtedness,
         obligations or liabilities  of the Company that  constitute  Additional
         Debt  under  (and  as  such  term  is  defined  in)  the  Intercreditor
         Agreement.

                  "Affiliate,"  with  respect to any Person  (hereinafter  "such
         Person"),  shall mean any other Person (i) which directly or indirectly
         through one or more intermediaries controls, or is controlled by, or is
         under common  control  with,  such Person or another  Affiliate of such
         Person,  (ii) which beneficially owns or holds 5% or more of the shares
         of any class of the Voting Stock of such Person, or (iii) 5% or more of
         the shares of any class of Voting Stock of which is beneficially  owned
         or held of record by such Person or any of its  Subsidiaries.  The term
         "control" means the possession, directly or indirectly, of the power to
         direct or cause the  direction  of the  management  and  policies  of a
         Person,  whether  through the ownership of Voting Stock, by contract or
         otherwise.  "Affiliate,"  when used  herein  without  reference  to any
         Person, shall mean an Affiliate of the Company.


                                                    34

<PAGE>



                  "Bank  Debt" shall mean all of the  Obligations  as defined in
         the Bank Credit Agreement.

                  "Bank  Credit   Agreement"  shall  mean  that  certain  Credit
         Agreement  dated as of April 22,  1994 by and among  the  Company,  the
         Lenders listed  therein,  and Bank South, as  Administrative  Agent, as
         modified and amended by the First  Consolidated  Modification of Credit
         Agreement,  and as the same may be  further  amended,  supplemented  or
         restated from time to time.

                  "Board" shall mean,  with respect to any Person,  its board of
         directors or, if it does not have a board of  directors,  its governing
         body which performs the same duties as a board of directors.

                  "Business  Day" shall mean any day on which  commercial  banks
         are not authorized or required to close in Atlanta, Georgia.

                  "Closing  Date"  shall have the  meaning  set forth in ss.1.2.
         hereof.

                  "Code"  shall  mean the  Internal  Revenue  Code of  1986,  as
         amended from time to time and any successor statute,  together with the
         rules and regulations thereunder.

                  "Company"  shall  have the  meaning  set  forth  in the  first
         sentence hereof.

                  "Default"  shall mean any event or condition that would become
         an Event of Default after notice or passage of time or both.

                  "Dollars" or "$" shall mean the lawful  currency of the United
         States of America, and in relation to any payment under this Agreement,
         same day or immediately available funds.

                  "ERISA" shall mean the Employee Retirement Income Security Act
         of  1974,  as  amended  from  time to time and any  successor  statute,
         together with the rules and regulations thereunder.

                  "ERISA Affiliate" shall mean any Person which is under "common
         control"  with  the  Company  or any of its  Subsidiaries  (within  the
         meaning of Section 414(b) or (c) of the Code or Section  4001(a)(14) of
         ERISA).

                  "ERISA  Termination Event" shall mean (a) a "reportable event"
         (within  the  meaning of Section  4043(b) of ERISA)  with  respect to a
         Pension Plan (other than a "reportable  event" as to which the PBGC has
         by  regulation  waived  the 30-day  notice  requirement  under  Section
         4043(a)  of  ERISA);  provided,  however,  that a  failure  to meet the
         minimum funding  standards of Section 412 of the Code shall be an ERISA
         Termination  Event  regardless  of the  issuance  of any  waiver  under
         Section 412(d) of the Code;  (b) the withdrawal of the Company,  any of
         its  Subsidiaries  or any ERISA  Affiliate from a Pension Plan during a
         plan year in which it was a "substantial  employer" (within the meaning
         of Section 4001(a)(2) of ERISA); (c) the complete or partial withdrawal
         of the Company,  any of its  Subsidiaries or any ERISA Affiliate from a
         Multiemployer Plan under Section 4201 or 4204 or ERISA; (d) the receipt
         by the Company, any of its

                                                    35

<PAGE>



         Subsidiaries or any ERISA Affiliate of notice from a Multiemployer Plan
         that is in  reorganization  or insolvent  under Section 4241 or 4245 of
         ERISA or that it intends to terminate or has  terminated  under Section
         4041A of ERISA;  (e) the providing of a notice of intent to terminate a
         Pension Plan  pursuant to Section  4041(a)(2) of ERISA or the treatment
         of a Pension Plan amendment as a termination  under Section  4041(e) of
         ERISA;  (f) the  institution  of proceedings by the PBGC to terminate a
         Pension Plan or the  appointment of a trustee to administer any Pension
         Plan under Section 4042 of ERISA;  (g) the receipt by the Company,  any
         of its  Subsidiaries  or any  ERISA  Affiliate  of a  notice  from  any
         Multiemployer  Plan that any  action  described  in clause (h) has been
         taken with respect to that  Multiemployer  Plan; or (i) any other event
         or condition which might constitute grounds under Section 4042 of ERISA
         for the  termination of, or the appointment of a trustee to administer,
         any Pension Plan.

                  "Event of Default" shall have the meaning  assigned thereto in
         ss.10.1. hereof.

                  "Exchange Act" shall mean the Securities Exchange Act of 1934,
         as amended from time to time.

                  "FCC" shall mean the Federal Communications  Commission or any
         governmental body succeeding to the functions thereof.

                  "FCC  License"  shall  mean  any  radio,  television  or other
         license,  permit,  certificate  of  compliance  franchise,  approval or
         authorization granted or issued by the FCC.

                  "First  Consolidated  Modification of Credit  Agreement" shall
         mean that certain First  Consolidated  Modification of Credit Agreement
         dated as of  January 3, 1996 among the  Company,  Bank South  (formerly
         known as Bank South,  N.A.),  Deposit Guaranty  National Bank,  Society
         National Bank and Bank South, as Administrative Agent.

                  The term  "generally  accepted  accounting  principles"  shall
         mean,  as of  the  date  of any  determination  with  respect  thereto,
         generally accepted  accounting  principles as understood and applied in
         the United States at the time in question.

                  The terms "hereof,"  "herein,"  "hereunder" and other words of
         similar import shall be construed to refer to this Agreement as a whole
         and not to any particular Section or other subsection.

                  The term  "holder,"  with respect to any Note,  shall mean the
         Person in whose name such Note is registered.

                  "Indebtedness,"  with  respect to any  Person,  shall mean all
         items (other than capital stock, capital surplus, retained earnings and
         deferred  credits and deferred income taxes),  which in accordance with
         generally   accepted   accounting   principles  would  be  included  in
         determining  total  liabilities  as  shown on the  liability  side of a
         balance sheet as at the date on which Indebtedness is to be determined.
         "Indebtedness"  shall also include,  whether or not so  reflected,  (a)
         indebtedness,  obligations  and  liabilities  secured  by any  Lien  on
         property of

                                                    36

<PAGE>



         such Person whether or not the indebtedness  secured thereby shall have
         been  assumed by such  person,  (b) all  obligations  of such Person in
         respect of Capital Leases, and (c) all guarantees.

                "Indebtedness  for Money  Borrowed," with respect to any Person,
         shall mean and include all  Indebtedness  of such Person (a) in respect
         of money borrowed or evidenced by a promissory note, debenture or other
         like  written  obligation  to pay money,  (b) in respect of any Capital
         Lease  Obligations,  (c)  representing  all or  part  of  the  deferred
         purchase  price  of  any  assets   acquired  by  such  Person  (d)  all
         obligations  or  liabilities  of others  secured by a Lien on any asset
         owned by such  Person,  irrespective  of  whether  such  obligation  or
         liability is assumed, to the extent of the lesser of such obligation or
         liability  or the  fair  market  value  of  such  asset;  and  (e)  any
         guarantees  by such Person of any  Indebtedness  for Money  Borrowed of
         another Person; provided, however, that in determining the Indebtedness
         for  Money  Borrowed  of  the  Company  or  any  Subsidiary,   (i)  all
         liabilities  for which the  Company or any  Subsidiary  is jointly  and
         severally  liable with one or more other  Persons  (including,  without
         limitation,  all  liabilities  of any  partnership  or joint venture of
         which  the  Company  is a  general  partner  or  co-venturer)  shall be
         included at the full  amount  thereof  without  regard to any right the
         Company  or  Subsidiary  may have  against  any such  other  Person for
         contribution  or  indemnity,  and  (ii) no  effect  shall  be  given to
         deposits,   trust  arrangements  or  similar   arrangements  which,  in
         accordance with generally accepted  accounting  principles,  extinguish
         Indebtedness for Money Borrowed for which the Company or any Subsidiary
         remains legally liable.

                  "Intercreditor Agreement" shall mean the Collateral Agency and
         Intercreditor Agreement dated as of August 29, 1994, among the Company,
         the  initial  holders  of the Bank  Debt,  the  initial  holder  of the
         Teachers  Debt and Bank South as Collateral  Agent,  as the same may be
         amended, supplemented or restated from time to time.

                  "Junior  Debt" shall  mean,  collectively,  all  indebtedness,
         obligations  or  liabilities  of the Company which may now or hereafter
         exist  under  any of the  Notes or this  Agreement  and any  extension,
         renewal, modification or replacement thereof or therefor.

                  "Multiemployer   Plan"   shall   mean  any  Plan   that  is  a
         "multiemployer  plan"  (within  the  meaning of Section  4001(a)(3)  of
         ERISA).

                  "Noteholder,"  with respect to any Note, shall mean the Person
         in whose name such Note is registered.

                  "Notes" shall have the meaning set forth in ss.1.1. hereof.

                  "Officer's  Certificate" shall mean a certificate  executed on
         behalf of the Company by the  Chairman of the Board,  the  President or
         any Vice President of the Company.

                  "Optional Prepayment Date" shall have the meaning set forth in
         ss.7.2. hereof.


                                                    37

<PAGE>



                  The term "outstanding," with respect to the Notes, shall mean,
         as of  the  date  of  determination,  all  Notes  heretofore  delivered
         pursuant to this  Agreement,  except  Notes  theretofore  cancelled  or
         delivered for  cancellation  and Notes in exchange or  replacement  for
         which  other  Notes have been  delivered  pursuant  to this  Agreement;
         provided,  however,  that,  in  determining  whether the holders of the
         requisite  aggregate unpaid principal amount of Notes  outstanding have
         given any  notice or taken any action  hereunder,  Notes held or owned,
         directly or indirectly,  by the Company, any of its Subsidiaries or any
         other Affiliate shall be disregarded and deemed not to be outstanding.

                  "PBGC" shall mean the Pension Benefit Guaranty  Corporation or
         any successor thereof.

                  "Pension  Plan"  shall  mean  any  Plan  that is an  "employee
         pension benefit plan" (within the meaning of Section 3(2) of ERISA).

                  "Person"  shall  mean  any  individual,  corporation,  limited
         liability company, partnership, joint venture, association, joint stock
         company, trust, estate,  unincorporated  organization or government (or
         any agency or political subsection thereof).

                  "Plan"  shall mean any  "employee  benefit  plan"  (within the
         meaning  of  Section  3(3)  of  ERISA)  that  the  Company,  any of its
         Subsidiaries  or any ERISA  Affiliate  maintains,  contributes to or is
         obligated  to  contribute  to for the  benefit of  employees  or former
         employees  of  the  Company,  any  of its  Subsidiaries  or  any  ERISA
         Affiliate.

                  "Purchase  Price"  shall have the meaning set forth in ss.1.2.
         hereof.

                  "Registration  Rights  Agreement"  shall have the  meaning set
         forth in Section 2. hereof.

                  "SEC" shall mean the  Securities  and Exchange  Commission and
         any successor organization.

                  "Securities  Act" shall mean the  Securities  Act of 1933,  as
         amended from time to time.

                  "Senior  Bankruptcy  Default"  shall mean any event of default
         under or contained in any agreement or instrument evidencing any of the
         Senior  Debt or  pursuant  to  which  any of the  Senior  Debt has been
         incurred  of the type or similar to the events of default  set forth in
         ss.10.1.(h) through (l), inclusive, of this Agreement.

                  "Senior Debt" means, collectively, (i) the Bank Debt, (ii) the
         Teachers Debt,  (iii) the Swap Debt,  (iv) any Additional  Senior Debt,
         and (v) any and all extensions, renewals, modifications or restatements
         of  any  or  all of  the  foregoing.  If  any  particular  Indebtedness
         constitutes  "Senior  Debt",  such "Senior Debt" also shall include any
         interest  accrued thereon  (including  without  limitation any interest
         thereon  accruing at the contract  rate after the  commencement  of any
         proceeding of the type described in clause (i) of ss.11.3. hereof). The
         "Senior Debt" also shall

                                                    38

<PAGE>



         include any Indebtedness incurred by the Company in connection with any
         refinancing of any of the foregoing  Senior Debt.  Notwithstanding  the
         foregoing,  the "Senior Debt" shall not include (i) any Indebtedness of
         the Company  which,  by its express  terms or the express  terms of the
         instrument  creating  or  evidencing  it,  is  subordinate  in right of
         payment to any  Indebtedness  for Money Borrowed of the Company or pari
         passu  with the Notes or (ii) any  indebtedness  of the  Company to any
         Subsidiary or Affiliate of the Company.

                  "Senior  Default"  shall  mean any  Default  as defined in the
         Intercreditor Agreement.

                  "Senior  Event of Default"  shall mean any Event of Default as
         defined in the Intercreditor Agreement

                  "Subsidiary"  shall mean with respect to any corporation  (the
         "parent"),  a corporation or  partnership  of which the parent,  at the
         time in respect of which such term is used, owns directly,  or controls
         with power to vote, indirectly through one or more Subsidiaries, shares
         of at  least  5l% of its  Voting  Stock.  Unless  the  context  clearly
         indicates  the  contrary,  "Subsidiary"  refers to a Subsidiary  of the
         Company.

                  "Swap  Debt"  shall  mean,   collectively,   all  obligations,
         indebtedness  or  liabilities of the Company which may now or hereafter
         exist under the Swap Documents.

                  "Swap  Documents"  shall mean,  collectively,  the ISDA Master
         Agreement  dated as of June 13,  1995  between  the Company and Society
         National Bank, the Confirmation,  dated June 2, 1995, relating thereto,
         and  any   extensions,   renewals,   modifications,   supplements,   or
         restatements of any of the foregoing.

                  "Teachers  Debt" shall mean all  obligations,  indebtedness or
         liabilities  of the Company which may now or hereafter  exist under the
         Teachers  Note  Agreement or any of the  Company's  Senior Notes issued
         thereunder.

                  "Teachers  Note  Agreement"   shall  mean  that  certain  Note
         Purchase  Agreement dated as of April 15, 1994, between the Company and
         Teachers  Insurance  and  Annuity  Association  of  America,   and  its
         successors and assigns,  and any  amendment,  supplement or restatement
         thereof.

                  The term  "this  Agreement"  shall  mean  this  Note  Purchase
         Agreement  (including the annexed  Exhibits and  Schedules),  as it may
         from time to time be amended,  supplemented  or modified in  accordance
         with its terms.

                  "Voting Stock," with respect to a corporation,  shall mean the
         stock of such  corporation the holders of which are ordinarily,  in the
         absence of  contingencies,  entitled to elect  members of the Board (or
         other  governing  body) of such  corporation,  and with  respect to any
         partnership,  shall mean the partnership  interests in such partnership
         the owners of which are entitled to manage the affairs of  partnership,
         or vote  in  connection  with  the  management  of the  affairs  of the
         partnership or the designation of another Person as the Person entitled
         to manage the affairs of the partnership (it being  understood that, in
         the case of any

                                                    39

<PAGE>



         partnership,  "shares"  of Voting  Stock  shall  refer to such
         partnership interests).

                  "Warrant  Agreement"  shall  have  the  meaning  set  forth in
         Section 2. hereof.

                  Directly or Indirectly.

         Any provision in this Agreement  referring to action to be taken by any
Person,  or that such Person is  prohibited  from  taking,  shall be  applicable
whether such action is taken directly or indirectly by such Person.

                  Accounting Terms.

         All  accounting  terms used  herein  that are not  otherwise  expressly
defined shall have the  respective  meanings  given to them in  accordance  with
generally accepted accounting principles at the particular time.

                  Governing Law.

         THIS  AGREEMENT  AND THE NOTES SHALL BE GOVERNED  BY AND  CONSTRUED  IN
ACCORDANCE WITH THE LAW OF THE STATE OF GEORGIA.

                  Headings.

         The headings of the Sections and other  subsections  of this  Agreement
have been inserted for  convenience of reference only and shall not be deemed to
constitute a part hereof.

         MISCELLANEOUS.

                  Notices.

         (a) All  communications  under this  Agreement or the Notes shall be in
writing and shall be delivered or mailed or sent by facsimile  transmission  (i)
if to you, to you at your address set forth on the first page hereof, marked for
the  attention of Robert S.  Prather,  Jr., or at such other  address as you may
have furnished to the Company in writing, (ii) if to any other Noteholder, to it
at its address  listed in the books for the  registration  and  registration  of
transfer of Notes,  required to be maintained by the Company pursuant to ss.8.1.
hereof,  or at such other address as such Noteholder shall have furnished to the
Company in writing and (iii) if to the  Company,  to it at its address  shown at
the head of this  Agreement or at such other  address or facsimile  number as it
shall have furnished in writing to you and all other holders of the Notes at the
time outstanding.

         (b) Any written  communication  so addressed and mailed by certified or
registered mail,  return receipt  requested,  shall be deemed to have been given
when so mailed.  All other written  communications  shall be deemed to have been
given upon receipt thereof.


                                                    40

<PAGE>



                  Survival.

         All  representations,  warranties  and  covenants  made by the  Company
herein or by the Company or any of its  Subsidiaries in any certificate or other
instrument  delivered  under  or in  connection  with  this  Agreement  shall be
considered to have been relied upon by you and shall survive the delivery to you
of the Notes regardless of any investigation  made by you or on your behalf. All
statements  in  any  such  certificate  or  other  instrument  shall  constitute
representations and warranties of the Company hereunder.

                  Successors and Assigns.

         This  Agreement  shall be  binding  upon the  parties  hereof and their
respective  successors  and  assigns,  and shall  inure to the benefit of and be
enforceable  by the parties hereof and their  respective  successors and assigns
permitted hereunder;  provided,  however, that you shall not have any obligation
to purchase Notes of any Person other than Gray Communications  Systems, Inc., a
Georgia  corporation.  Whether or not  expressly  so stated  and  subject to the
restrictions set forth herein, the provisions of Sections 5. through 13. of this
Agreement are intended to be for your benefit and for the benefit of all holders
from time to time of the Notes,  and shall be  enforceable  by you and any other
such  Noteholder  whether or not an express  assignment to such holder of rights
under this Agreement shall have been made by you or your successors or assigns.

                  Amendment and Waiver.

         (a) This  Agreement and the Notes may be amended or  supplemented,  and
the  observance  of any term hereof or thereof  may be waived,  with the written
consent of the Company and (i) on or prior to the Closing  Date,  you,  and (ii)
after the Closing Date, the holders of 67% in aggregate  unpaid principal amount
of the  Notes  then  outstanding;  provided,  however,  that no such  amendment,
supplement  or waiver shall,  without the written  consent of the holders of all
the Notes then outstanding, (x) change, with respect to the Notes, the amount or
time of any required  prepayment  or payment of principal or premium or the rate
or time of payment of interest,  or change the funds in which any  prepayment or
payment on the Notes is required to be made; or (y) reduce the percentage of the
aggregate  principal  amount of Notes  required  for any  amendment,  consent or
waiver hereunder;  provided, further, that no modification of Section 11. hereof
may be made  without the  express  prior  written  consent of the holders of all
Senior Debt then outstanding.

         (b) Any  amendment,  supplement or waiver  effected in accordance  with
this  ss.13.4.  shall  be  binding  upon  each  holder  of any  Note at the time
outstanding, each future holder of any Note and the Company. Notwithstanding any
other provision of this Agreement, no consent to any such amendment,  supplement
or waiver by any  Noteholder,  shall have any effect  for the  purposes  of this
ss.13.4. if such amendment, supplement or waiver was obtained in connection with
or in anticipation of the purchase by the Company,  any Affiliate of the Company
or any other  Person of any Note from the holder  thereof,  unless the holder of
each Note at the time  outstanding  has  executed an  amendment,  supplement  or
waiver,  as the case may be, to substantially  the same effect as the amendment,
supplement or waiver obtained from such Noteholder.


                                                    41

<PAGE>



                  Counterparts.

         This Agreement may be executed and delivered to you  simultaneously  in
two or more  counterparts,  each of which shall be deemed an  original,  but all
such counterparts shall together constitute but one and the same instrument.

                  Consent to Jurisdiction and Venue.

         The Company  hereby  irrevocably  (i) agrees  that any suit,  action or
other legal proceeding  arising out of or relating to this Agreement or any Note
may be  brought in a court of record in the State of Georgia or in the courts of
the  United  States of America  located  in such  State,  (ii)  consents  to the
jurisdiction  of each such court in any such  suit,  action or  proceeding,  and
(iii) waives any objection  which it may have to the laying of venue of any such
claim  that  any  such  suit,  action  or  proceeding  has  been  brought  in an
inconvenient  forum  and  covenants  that it will  not  seek  to  challenge  the
jurisdiction  of any such  court or seek to oust  the  jurisdiction  of any such
court,  whether on the basis of  inconvenient  forum or  otherwise.  The Company
irrevocably  consents  to the  service of any and all  process in any such suit,
action or  proceeding  by mail  copies of such  process  to the  Company  at its
address for notices provided in ss.13.1. hereof. The Company agrees that a final
judgment  in any  such  action  or  proceeding  shall be  conclusive  and may be
enforced in other  jurisdictions  by suit on the judgment or in any other manner
provided by law. All mailings  under this  ss.13.6.  shall be by  registered  or
certified mail, return receipt requested.  Nothing in this ss.13.6. shall affect
your right to serve legal process in any other manner permitted by law or affect
your right to bring any suit, action or proceeding against the Company or any of
its properties in the courts of any other jurisdiction.

                  Saturdays, Sundays, Holidays, Etc.

         If the last or appointed  day for the taking of any action  required or
permitted hereby or by the Notes (including,  but not limited to, the payment of
principal  of, or  interest  or  premium,  if any,  on,  the  Notes)  shall be a
Saturday,  Sunday or a day which is not a Business  Day, then such action may be
taken on the next  succeeding  day which is a Business Day;  provided,  however,
that if,  pursuant to the provisions of this ss.13.7.,  the time for the payment
of any amount in  respect of the Notes is  postponed,  interest  on such  amount
shall continue to accrue during the period of such postponement.


                                      [Signatures on Following Page]


                                                    42

<PAGE>



         If the  foregoing  is  satisfactory  to you,  please  sign  the form of
acceptance  on the  enclosed  counterparts  hereof  and  return  the same to the
Company,  whereupon this letter, as so accepted, shall become a binding contract
between you and each of the undersigned.

                        Very truly yours,

                        GRAY COMMUNICATIONS SYSTEMS, INC.


                                            By:          /Ralph W. Gabbard/
                                                 Name:   Ralph W. Gabbard
                                                 Title:    President



The foregoing Agreement is hereby accepted.

BULL RUN CORPORATION


By:          /Robert S. Prather, Jr./
     Name:  Robert S. Prather, Jr.
     Title:   President


                                                    43

<PAGE>



THE PAYMENT OF THIS NOTE IS SUBORDINATED PURSUANT TO THE TERMS AND CONDITIONS OF
THE  PURCHASE  AGREEMENT  DESCRIBED  BELOW.  ANY  HOLDER  OF THIS  NOTE,  BY ITS
ACCEPTANCE  HEREOF,  SHALL AGREE TO BE BOUND BY THE  PROVISIONS  OF THE PURCHASE
AGREEMENT AS IF IT WERE AN ORIGINAL SIGNATORY THERETO.


                        GRAY COMMUNICATIONS SYSTEMS, INC.

                             8.0% Subordinated Note
                               due January 3, 2005

R- 1                                                             January 3, 1996
$10,000,000                                                     Atlanta, Georgia

         GRAY   COMMUNICATIONS   SYSTEMS,   INC.  (the  "Company"),   a  Georgia
corporation, for value received, hereby promises to pay to BULL RUN CORPORATION,
or its registered  assigns,  the principal sum of Ten Million and 00/100 Dollars
($10,000,000) on January 3, 2005; and to pay interest  (computed on the basis of
a three  hundred  sixty (360) day year of twelve (12) thirty (30) day months) on
the unpaid  principal  balance thereof from the date of this Note at the rate of
8.0% per annum,  quarterly on each March 31, June 30,  September 30 and December
31 commencing March 31, 1996, until the principal amount hereof shall become due
and payable; and to pay, on demand, interest on any overdue principal, including
any overdue  prepayment of principal and (to the extent  permitted by applicable
law) on any overdue  installment  of interest,  at a rate equal to the 10.0% per
annum.

         Payments of  principal  and  interest  shall be made to the  registered
holder hereof in such coin or currency of the United States of America as at the
time of  payment  shall be legal  tender for the  payment of public and  private
debts,  at the office of the  Company at 126 North  Washington  Street,  Albany,
Georgia, or at such other location designated pursuant to the Purchase Agreement
referred to below, in each case,  subject to the right of the registered  holder
hereof under the Purchase  Agreement to receive  direct  payment in  immediately
available funds.

         This Note is one of the 8.0% Subordinated  Notes due January 3, 2005 of
the  Company  issued in an  aggregate  principal  amount  limits to  $10,000,000
pursuant to that certain Note  Purchase  Agreement  dated as of January 3, 1996,
between the Company and Bull Run Corporation  (the "Purchase  Agreement") and is
entitled  to the  benefits  thereof  and is subject to the terms and  conditions
thereof. As and to the extent provided in the Purchase  Agreement,  this Note is
subject to prepayment, in whole or in part, in certain cases without premium.

         Under certain  circumstances,  as specified in the Purchase  Agreement,
the  principal  of and accrued  interest  on this Note may be  declared  due and
payable in the manner and with the effect provided in the Purchase Agreement.

         This Note has not been registered under the Securities Act of 1933, as

                                                 44

<PAGE>



amended,  or the laws of any  state and may be  transferred  in whole or in part
only  pursuant  to an  effective  registration  statement  under  such  act  and
applicable  state laws or under an exemption  from such  registration  available
under such act and applicable state law. Subject to the foregoing,  transfers of
this Note  shall be  registered  upon  registration  books  maintained  for such
purpose by or on behalf of the Company as provided  in the  Purchase  Agreement.
Prior to  presentation of this Note for  registration  of transfer,  the Company
shall  treat the person in whose name this Note is  registered  as the owner and
holder of his Note for the purpose of receiving  all  payments of principal  and
interest hereon and for all other purposes whatsoever,  whether or not this Note
shall be  overdue,  and the  Company  shall  not be  affected  by  notice to the
contrary.

         The Company agrees to perform and observe duly and  punctually  each of
the  covenants  and  agreements  set forth in the Purchase  Agreement.  All such
covenants and  agreements are  incorporated  by reference in this Note, and this
Note shall be interpreted  and construed as if all such covenants and agreements
were set forth in full in this Note at this place.

         All  capitalized  terms not  otherwise  defined  herein  shall have the
meanings set forth in the Purchase Agreement.

         This Note shall be governed by and construed in accordance with the law
of the State of Georgia.

         IN WITNESS WHEREOF, GRAY COMMUNICATIONS SYSTEMS, INC. has
caused this Note to be duly executed on its behalf by its officer thereunto duly
authorized.

                                     GRAY COMMUNICATIONS SYSTEMS, INC.


                                     By:      /Ralph W. Gabbard/
                                          Name:     Ralph w. Gabbard
                                          Title:    President
ATTEST:

By:       /Marcia E. Crowe/
Title:      Secretary


                                                    45

<PAGE>




         NEITHER THIS WARRANT,  NOR THE SHARES OF COMMON STOCK ISSUABLE UPON THE
         EXERCISE  HEREOF,  HAVE BEEN  REGISTERED  FOR  OFFER OR SALE  UNDER THE
         SECURITIES ACT OF 1933, AS AMENDED,  THE GEORGIA SECURITIES ACT OF 1973
         OR ANY OTHER  APPLICABLE  SECURITIES LAWS. THIS WARRANT HAS BEEN ISSUED
         OR SOLD,  AND THE SHARES OF COMMON  STOCK  ISSUABLE  UPON THE  EXERCISE
         HEREOF WILL BE ISSUED OR SOLD, IF AT ALL, IN RELIANCE  UPON  EXEMPTIONS
         CONTAINED  IN SUCH  LAWS FOR  TRANSACTIONS  NOT  INVOLVING  ANY  PUBLIC
         OFFERING INCLUDING,  BUT NOT LIMITED TO, PARAGRAPH (13) OF CODE SECTION
         10-5-9 OF THE GEORGIA  SECURITIES  ACT OF 1973.  THIS  WARRANT HAS BEEN
         ACQUIRED,  AND THE SHARES OF COMMON  STOCK  ISSUABLE  UPON THE EXERCISE
         HEREOF WILL BE ACQUIRED, IF AT ALL, FOR INVESTMENT AND MAY NOT BE SOLD,
         TRANSFERRED,  HYPOTHECATED, PLEDGED OR DISPOSED OF IN ANY MANNER EXCEPT
         IN A TRANSACTION WHICH IS EXEMPT FROM  REGISTRATION  UNDER SUCH LAWS OR
         PURSUANT TO AN EFFECTIVE REGISTRATION UNDER SUCH LAWS.

                        GRAY COMMUNICATIONS SYSTEMS, INC.

                        Warrant to Purchase Common Stock

         GRAY   COMMUNICATIONS   SYSTEMS,   INC.,  a  Georgia  corporation  (the
"Company"),  hereby certifies that, for value received, BULL RUN CORPORATION,  a
Georgia  corporation  (together with its registered or authorized  assigns,  the
"Holder"),  is  entitled,  subject to the terms  hereof,  to  purchase  from the
Company upon surrender of this Warrant to Purchase Common Stock (this "Warrant")
at any time  during  the period  described  in  Section 2 hereof,  Four  Hundred
Eighty-Seven  Thousand Five Hundred (487,500) shares of Common Stock (as defined
below) of the Company (the  "Warrant  Shares") (as adjusted from time to time as
provided in this Warrant),  at the Warrant Exercise Price (as defined below) per
share.

                                   DEFINITIONS

                  SECTION 1. (a)  Definitions.  The following words and terms as
used in this Warrant shall have the following meanings:

                  "Affiliate"  means, with respect to a Person, any other Person
that, directly or indirectly through one or more intermediaries, controls, or is
controlled by, or is under common control with, such first Person.

                  "Business Day" means a day other than a Saturday,  a Sunday, a
day on which  banking  institutions  in the State of Georgia are  authorized  or
obligated by law or required by executive order to be closed, and a day on which
the New York Stock Exchange is closed.

                  "Common  Stock,"  when  used  with  reference  to stock of the
Company,  means all shares now or hereafter  authorized of Class A Common Stock,
no par value,  of the Company and stock of any other class of the common  equity
of the Company into which such shares may hereafter  have been changed and other
rights or securities convertible into shares

                                                    46

<PAGE>



of Class A Common Stock of the Company.

                  "Conversion  Price" means the price per share for which Common
Stock is issuable  upon the  conversion or exchange of  Convertible  Securities,
determined by dividing (i) the total amount,  if any,  received or receivable by
the Company as consideration  for the issuance of such  Convertible  Securities,
plus the minimum  aggregate  amount of additional  consideration  payable to the
Company upon the conversion or exchange of such Convertible Securities,  by (ii)
the total maximum  number of shares of Common Stock issuable upon the conversion
or exchange of all such Convertible Securities.

                  "Convertible  Securities"  mean any  securities  issued by the
Company or an Affiliate which are convertible into or exchangeable for, directly
or indirectly, shares of Common Stock.

                  "Exchange Act" means the  Securities  Exchange Act of 1934, as
amended, and the rules and regulations promulgated thereunder.

                  "Expiration  Date"  means  the tenth  anniversary  of the date
hereof.
                  "Funding Date" means the date on which the Notes are purchased
in accordance with the terms of the Note Agreement.

                  "Market Price" of a share of Common Stock on any day means the
average closing price of a share of Common Stock for the twenty (20) consecutive
trading days preceding such day on the principal national securities exchange on
which the shares of Common  Stock are listed or  admitted  to trading or, if not
listed or admitted to trading on any national securities  exchange,  the average
of the reported  bid and asked  prices  during such 10 trading day period in the
over-the-counter market as furnished by the National Quotation Bureau, Inc., or,
if such firm is not then engaged in the business of  reporting  such prices,  as
furnished  by any similar  firm then  engaged in such  business  selected by the
Company,  or,  if there is no such  firm,  as  furnished  by any  member  of the
National Association of Securities Dealers,  Inc. selected by the Company or, if
the shares of Common  Stock are not publicly  traded,  the Market Price for such
day  shall  be the  book  value of a share of  Common  Stock of the  Company  as
disclosed in the last  balance  sheet of the Company  regularly  prepared by the
Company.

                  "Note  Agreement"  means that certain Note Purchase  Agreement
dated January 3, 1996, between the Company and the above-named Holder.

                  "Notes"  means  the  Company's  8.0%  Subordinated  Notes  due
January  3,  2005  purchased  by the  above-named  Holder  pursuant  to the Note
Agreement.

                  "Person"  means an  individual  or  corporation,  partnership,
trust,  incorporated or unincorporated  association,  joint venture, joint stock
company,  government (or any agency or political  subdivision  thereof) or other
entity of any kind.

                  "Registrable  Securities"  means the  Warrant  Shares  and any
securities  issued  or  issuable  upon  exercise  of  this  Warrant.  As to  any
particular Registrable Securities, once issued such securities shall cease to be
Registrable Securities when (a) a registration statement

                                                    47

<PAGE>



with respect to the sale of such  securities  shall have become  effective under
the Securities Act and such securities shall have been disposed of in accordance
with such  registration  statement,  (b) they shall have been distributed to the
public  pursuant  to Rule  144  (or any  successor  provision)  or are  saleable
pursuant to Rule 144(k) (or any successor  provision)  under the Securities Act,
(c) they shall have been otherwise  transferred,  new  certificates for them not
bearing a legend  restricting  further transfer shall have been delivered by the
Company and  subsequent  disposition of them shall not require  registration  or
qualification  of them under the Securities Act or any similar state law then in
force, or (d) they shall have ceased to be outstanding.

                  "Registration  Expenses"  means all  expenses  incident to the
Company's  performance  of or  compliance  with  Sections  20,21 and 22  hereof,
including,  without  limitation,  all registration and filing fees, all fees and
expenses of complying with  securities or blue sky laws, fees and other expenses
associated  with filings with the National  Association  of Securities  Dealers,
Inc. (including, if required, the reasonable fees and expenses of any "qualified
independent  underwriter" and its counsel),  all printing  expenses,  messenger,
telephone,  duplication,  word processing and delivery  expenses incurred by the
Company,  the fees and  disbursements  of  counsel  for the  Company  and of its
independent public  accountants,  the fees and disbursements of counsel retained
by the holders of Registrable Securities,  Securities Act liability insurance if
the  Company so desires  such  insurance,  rating  agency  fees and the fees and
expenses  incurred  in  connection  with the  listing  of the  securities  to be
registered on any securities exchange, fees and disbursements of all independent
certified public accountants including,  without limitation, the expenses of any
special  audits  made  by  such  accountants  required  by or  incident  to such
performance and compliance,  but not including such holders' proportionate share
of underwriting discounts and commissions.

                  "Securities Act" means the Securities Act of 1933, as amended,
and the rules and regulations promulgated thereunder.

                  "Strike  Price"  means the  price  per share for which  Common
Stock is issuable  upon the exercise of any rights,  options or warrants for the
purchase of Common Stock,  determined by dividing (i) the total amount,  if any,
received or  receivable  by the Company as  consideration  for the grant of such
rights,  options or warrants,  plus the minimum  aggregate  amount of additional
consideration  payable to the Company upon the exercise of such rights,  options
or warrants, by (ii) the total maximum number of shares of Common Stock issuable
upon the exercise of such rights, options or warrants.

                  "Warrant  Exercise Price"  initially shall be the Market Price
as of the Funding Date.

                  (b)      Other Definitional Provisions.

                           (i)  Except  as  otherwise   specified  herein,   all
references  herein (A) to any Person  other than the Company  shall be deemed to
include such Person's successors and assigns, (B) to the Company shall be deemed
to include the Company's  successors and assigns,  and (C) to any applicable law
defined or referred to herein shall be deemed  references to such applicable law
as the same may have been or may be amended or supplemented from time to time.

                           (ii) When used in this Agreement, the words "herein",
"hereof"  and  "hereunder",  and words of similar  import,  shall  refer to this
Agreement as a whole and not
                                                    48

<PAGE>



to any provision of this Agreement,  and the words "Section" and "Exhibit" shall
refer to Sections of and Exhibits to this Agreement unless otherwise specified.

                           (iii)  Whenever the context so  requires,  the neuter
gender includes the masculine or feminine,  and the singular number includes the
plural, and vice versa.

                  SECTION 2.  Exercise of Warrant.

                  (a) Subject to the terms and conditions hereof, including, but
not limited to, Sections 19, 33 and 34 hereof, this Warrant may be exercised, in
whole or in part, at any time or from time to time during normal  business hours
on or after the second  anniversary of the date hereof and prior to the close of
business on the Expiration  Date. The rights  represented by this Warrant may be
exercised by the Holder, in whole or from time to time in part (except that this
Warrant shall not be exercisable as to a fractional  share) by (i) delivery of a
written  notice of such  Holder's  election  to  exercise  this  Warrant  to the
Company's  office  located at the address set forth in Section 28 hereof,  which
notice shall specify the number of Warrant Shares to be purchased,  (ii) payment
to the Company of an amount equal to the Warrant  Exercise  Price  multiplied by
the number of Warrant Shares as to which the Warrant is being exercised in cash,
by certified or official bank check or the cancellation of all or any portion of
the indebtedness of the Company evidenced by the Notes,  (iii) surrender of this
Warrant,  properly endorsed,  at the principal office of the Company (or at such
other agency or office of the Company as the Company may  designate by notice to
the Holder),  and (iv) if the Warrant  Shares  issuable upon the exercise of the
rights represented by this Warrant have not been registered under the Securities
Act,  delivery to the Company by the Holder of a letter in the form of Exhibit A
hereto;  provided,  however, that if such Warrant Shares are to be issued in any
name other than that of the  registered  holder of this  Warrant,  such issuance
shall be deemed a transfer subject to the provisions of Section 18. In the event
of any exercise of the rights  represented  by this Warrant,  a  certificate  or
certificates for the Warrant Shares so purchased,  registered in the name of, or
as  directed  by, the Holder,  shall be  delivered  to, or as directed  by, such
Holder within a reasonable  time after such rights shall have been so exercised.
Unless the rights  represented  by this Warrant  shall have expired or have been
fully exercised, the Company shall issue a new Warrant identical in all respects
to the Warrant exercised except it shall represent rights to purchase the number
of Warrant  Shares  purchasable  immediately  prior to such  exercise  under the
Warrant exercised,  less the number of Warrant Shares with respect to which such
Warrant  was  exercised.  The entity in whose name any  certificate  for Warrant
Shares is issued upon the  exercise of this  Warrant  shall for all  purposes be
deemed to have become the holder of record of such  Warrant  Shares  immediately
prior to the close of business on the date on which the Warrant was  surrendered
and  payment of the amount due in respect of such  exercise  and any  applicable
taxes was made,  irrespective of the date of delivery of such share certificate,
except that, if the date of such  surrender and payment is a date when the stock
transfer books of the Company are properly  closed,  such person shall be deemed
to have become the holder of such  Warrant  Shares at the opening of business on
the next  succeeding  date on which the stock  transfer  books are open. If this
Warrant is not exercised on or prior to the Expiration  Date, this Warrant shall
become void and all rights of the Holder hereunder shall cease.

                  (b)  Notwithstanding  the provisions of Section 2(a) hereof to
the contrary, this Warrant may be exercised, in whole or in part, at any time or
from time to time during normal  business  hours on or after the date hereof and
prior to the close of business on the Expiration Date upon the occurrence of any
of the following:

                                                    49

<PAGE>




                  (i)      any  change in  control  of the  Company by any means
                           whatsoever,    including   without   limitation,   by
                           acquisition  of  securities,  merger,  consolidation,
                           recapitalization or reorganization of the Company;
                  (ii)     any partial or complete liquidation of the Company;
                  (iii)    any sale or  disposition  of fifty  percent  (50%) or
                           more of the assets of the Company;
                  (iv)     any  public  offering  of all or part of any class of
                           securities  issued  by  the  Company  pursuant  to an
                           effective registration statement under the Securities
                           Act of 1933, as amended, other than a public offering
                           consummated prior to December 31, 1996;
                  (v)      any tender offer for more than twenty  percent  (20%)
                           of any outstanding  class of securities issued by the
                           Company;
                  (vi)     any  sale or  other  disposition  by the  Company  of
                           capital  stock  of  the  Company  constituting  (on a
                           cumulative  basis) more than fifty  percent  (50%) of
                           the capital stock of the Company then outstanding; or
                  (vii)    any event  constituting  a breach of, or a default or
                           event of default  under,  the Note  Agreement  or the
                           Notes,  or any event  that with the giving of notice,
                           the passage of time or both would constitute a breach
                           of, or a default or event of default under,  the Note
                           Agreement or the Notes.

                  SECTION 3.  Covenants.  The Company  covenants and agrees that
all securities  which may be issued upon the exercise of the rights  represented
by this  Warrant  will,  upon  issuance,  be  validly  issued,  fully  paid  and
nonassessable,  free and clear of all taxes, liens, claims and encumbrances. The
Company further covenants and agrees that (i) during the period within which the
rights  represented  by this Warrant may be  exercised,  the Company will at all
times have authorized and reserved a sufficient number of shares of Common Stock
to provide for the exercise of the rights then  represented  by this Warrant and
(ii) it will,  at its  expense,  use its best efforts to cause such shares to be
listed  (subject to issuance or notice of issuance) on all stock  exchanges,  if
any, on which the Common Stock may become listed during such period.

                  SECTION 4.  Adjustment  of Warrant  Exercise  Price Upon Stock
Splits, Dividends,  Distributions and Combinations. In case the Company shall at
any time subdivide its outstanding  shares of Common Stock into a greater number
of shares or issue a stock  dividend  or make a  distribution  with  respect  to
outstanding  shares of Common Stock or Convertible  Securities payable in Common
Stock or in  Convertible  Securities  which are  convertible  with no additional
consideration  into shares of Common Stock, the Warrant Exercise Price in effect
immediately prior to such subdivision or stock dividend or distribution shall be
proportionately   reduced   (treating  for  such  purpose  any  such  shares  of
Convertible  Securities  outstanding or payable as being the number of shares of
Common Stock issuable upon their conversion); and conversely, in case the shares
of Common  Stock of the  Company  shall be  combined  into a  smaller  number of
shares,  the  Warrant  Exercise  Price  in  effect  immediately  prior  to  such
combination shall be proportionately increased.

                  SECTION 5. Reorganization or Reclassification.  In case of any
capital reorganization,  or of any reclassification of the capital stock, of the
Company  (other  than a change in par value or from par value to no par value or
from no par value to par value or as a result of a split-up or combination),  or
any consolidation or merger of the Company with another corporation, or the sale
of all or substantially all of the assets of the Company shall

                                                    50

<PAGE>



be effected  in a manner by which the holders of Common  Stock shall be entitled
to securities  or assets with respect to or in exchange for Common  Stock,  then
this Warrant  shall,  after such  capital  reorganization,  reclassification  of
capital stock,  merger or sale of assets,  entitle the Holder hereof to purchase
the kind and number of shares of stock or other  securities  or  property of the
Company,  or of the corporation  resulting from such  consolidation to which the
Holder hereof would have been entitled if it had held the Common Stock  issuable
upon the  exercise  hereof  immediately  prior to such  capital  reorganization,
reclassification  of capital stock,  consolidation,  merger or sale. The Company
shall not effect any such capital  reorganization,  reclassification  of capital
stock,  consolidation,  merger or sale unless prior to the consummation  thereof
the successor corporation (if other than the Company) resulting therefrom or the
corporation  purchasing  such assets shall, by written  instrument  executed and
mailed to the Holder hereof at the last address of such Holder  appearing on the
books of the Company,  (i) assume the  obligation to deliver to such Holder such
shares of stock,  securities  or assets  as, in  accordance  with the  foregoing
provisions,  such Holder may be entitled to purchase, and (ii) agree to be bound
by all the terms of this Warrant.


                  SECTION 6.  Anti-Dilution Adjustments.

         (a)  Issuance  of  Additional  Shares.  In case at any time the Company
shall issue or sell any shares of its Common Stock (excluding shares issued upon
the exercise of this Warrant and excluding  shares issued in a public  offering)
for a  consideration  per share less than the  Market  Price on the date of such
issue or  sale,  the  Warrant  Exercise  Price  shall be  reduced  to the  price
determined by multiplying the Warrant Exercise Price in effect immediately prior
to the time of such issue or sale by a fraction, the numerator of which shall be
the sum of (i) the  number of shares of  Common  Stock  outstanding  immediately
prior to such issue or sale multiplied by the Market Price  immediately prior to
such issue or sale plus (ii) the aggregate consideration received by the Company
upon such issue or sale,  and the  denominator  of which shall be the product of
(iii) the total number of shares of Common Stock  outstanding  immediately after
such issue or sale,  multiplied  by (iv) the Market Price  immediately  prior to
such issue or sale.

         (b) Issuance of Rights,  Options or  Warrants.  In case at any time the
Company shall grant (whether directly or by assumption in a merger or otherwise)
any rights  (other  than the rights  represented  by this  Warrant),  options or
warrants to subscribe for or to purchase shares of Common Stock,  whether or not
such rights,  options or warrants are  immediately  exercisable,  and the Strike
Price is less than the  Market  Price as of the date  such  rights,  options  or
warrants are granted,  then the total  maximum  number of shares of Common Stock
issuable upon the exercise of such rights,  options or warrants  shall be deemed
to have been issued at the Strike Price. Except as otherwise provided in Section
6(d) below, no adjustments of the Warrant  Exercise Price shall be made upon the
actual issuance of the shares of Common Stock  underlying such rights,  options,
warrants.

         (c) Issuance of Convertible Securities. In case at any time the Company
shall issue any Convertible  Securities,  whether or not the right to convert or
exchange any such Convertible  Securities are immediately  exercisable,  and the
Conversion  Price is less than the Market Price as of the date such  Convertible
Securities  are issued,  then the total maximum number of shares of Common Stock
issuable upon the conversion or exchange of such Convertible Securities shall be
deemed to have been issued at the Conversion Price. Except as otherwise provided
in Section 6(d) below, no adjustments of the Warrant

                                                    51

<PAGE>



Exercise  Price  shall be made upon the actual  issuance of the shares of Common
Stock underlying such Convertible Securities.

         (d) Change in Strike Price, Conversion Price or Conversion Rate. If (i)
the Strike  Price for any right,  option or warrant  for the  purchase of Common
Stock,  (ii) the Conversion Price of any Convertible  Security or (iii) the rate
at which any  Convertible  Securities are convertible  into or exchangeable  for
Common Stock changes at any time (other than by reason of provisions designed to
protect against dilution), the Warrant Exercise Price in effect at the time such
event occurs shall be readjusted to the Warrant  Exercise Price which would have
been in effect at such time had such rights,  options,  warrants or  Convertible
Securities still outstanding provided for such changed Strike Price,  Conversion
Price or conversion  rate, as the case may be, at the time such rights,  options
or warrants were initially granted or such Convertible Securities were initially
issued.  Upon the  expiration  of any  such  right,  option  or  warrant  or the
termination  of  any  such  right  to  convert  or  exchange  such   Convertible
Securities,  the Warrant Exercise Price then in effect shall be increased to the
Warrant  Exercise  Price  which  would  have  been in effect at the time of such
expiration  or  termination  had such  right,  option,  warrant  or  Convertible
Security,  to the extent  outstanding  immediately  prior to such  expiration or
termination,  never  been  granted  or issued,  and the  Common  Stock  issuable
thereunder shall no longer be deemed to be outstanding.

         (e)  Consideration  for Stock.  In case any  shares of Common  Stock or
Convertible  Securities  or any rights,  options or warrants to purchase  Common
Stock  or  Convertible  Securities  shall  be  issued  or  sold  for  cash,  the
consideration received therefor shall be deemed to be the amount received by the
Company  therefor,  without  deducting any expenses incurred or any underwriting
commissions  or  concessions  paid  or  allowed  by the  Company  in  connection
therewith.  In case any shares of Common Stock or Convertible  Securities or any
rights,  options or warrants to purchase Common Stock or Convertible  Securities
shall be issued or sold in whole or in part for  consideration  other than cash,
the amount of such consideration shall be deemed to be the fair value thereof as
determined  by the Board of  Directors  of the Company,  without  deducting  any
expenses incurred or any underwriting commissions or concessions paid or allowed
by the Company in connection  therewith.  In the event of any  consolidation  or
merger of the Company in which the Company is not the surviving  corporation  or
in the  event  of any  sale of all or  substantially  all of the  assets  of the
Company for stock or other securities of any  corporation,  the Company shall be
deemed  to have  issued a number  of  shares  of its  Common  Stock for stock or
securities of the other corporation computed on the basis of the actual exchange
ratio on which the transaction was predicated and for consideration equal to the
fair market value on the date of such transaction of such stock or securities of
the other  corporation  as  determined by the Board of Directors of the Company,
and if any such calculation results in adjustment of the Warrant Exercise Price,
the determination of the number of shares of Common Stock issuable upon exercise
of this  Warrant  immediately  prior to such  merger,  conversion  or sale,  for
purposes of Section 5 shall be made after giving  effect to such  adjustment  of
the Warrant Exercise Price.

                  (f) Exceptions.  Notwithstanding anything in this Section 6 to
the contrary,  the Company  shall not be required to make any  adjustment of the
Warrant  Exercise Price in connection  with (i) the issuance of shares of Common
Stock upon exercise of options  granted to  management  employees of the Company
pursuant to a stock option plan and

                                                    52

<PAGE>



(ii) any  acquisition  in which all or part of the purchase  price is payable in
Common Stock or  Convertible  Securities  and the Company or an Affiliate of the
Company is the surviving corporation.

                  SECTION  7.  Record  Date.  In case the  Company  shall take a
record of the holders of its Common Stock for the purpose of entitling  them (i)
to  receive a  dividend  or other  distribution  payable  in Common  Stock or in
Convertible  Securities,  or (ii) to subscribe  for or purchase  Common Stock or
Convertible Securities,  then such record date shall be deemed to be the date of
the issue or sale of the shares of Common  Stock  deemed to have been  issued or
sold  upon  the  declaration  of such  dividend  or the  making  of  such  other
distribution  or the  date of the  granting  of such  right of  subscription  or
purchase, as the case may be.

                  SECTION  8.  Treasury  Shares.  The number of shares of Common
Stock outstanding at any given time shall not include shares owned or held by or
for the account of the Company,  and the sale or other  disposition  of any such
shares shall be deemed an issuance thereof for the purposes of Section 6.

                  SECTION 9. Certain Events. If any event occurs as to which, in
the opinion of the Board of Directors of the Company, the provisions of Sections
4, 5 or 6 are not  strictly  applicable  or, if strictly  applicable,  would not
fairly  protect the purchase  rights of the Holder of this Warrant in accordance
with the essential intent and principles of such  provisions,  then the Board of
Directors  shall  make  an  equitable  adjustment  in the  application  of  such
provisions,  in accordance with such essential  intent and principles,  so as to
protect such purchase rights.

                  SECTION 10. Notice of Adjustment  of Warrant  Exercise  Price.
Upon any  adjustment of the Warrant  Exercise  Price or in the occurrence of any
event which should result in an adjustment to the Warrant  Exercise  Price,  the
Company  shall  promptly  give  written  notice  thereof  to the  Holder of this
Warrant, which notice shall state the Warrant Exercise Price resulting from such
adjustment  and the  increase  or  decrease,  if any,  in the  number  of shares
purchasable  at such price upon the exercise of this  Warrant,  setting forth in
reasonable  detail  the  method of  calculation  and the facts  upon  which such
calculation is based.

                  SECTION 11.  Adjustments.

                  (a)  Computation of Adjustments.  Upon each  computation of an
adjustment in the Warrant  Exercise Price,  the Warrant  Exercise Price shall be
computed to the nearest cent (i.e., fractions of .5 of a cent, or greater, shall
be rounded to the highest cent) and the shares which may be  subscribed  for and
purchased upon exercise of this Warrant shall be calculated to the nearest whole
share (i.e.,  fractions of less than one half of a share,  or greater,  shall be
treated as being a whole share). No such adjustment shall be made,  however,  if
the change in the Warrant  Exercise Price would be less than $.01 per share, but
any such lesser  adjustment shall be made at the time and together with the next
subsequent  adjustment  which,  together with any adjustments  carried  forward,
shall amount to $.01 per share or more.

                  (b)  Adjustment of Number of Shares.  Upon each  adjustment of
the Warrant  Exercise Price as provided  above,  the  registered  holder of this
Warrant shall thereafter be entitled to purchase,  at the Warrant Exercise Price
resulting from such adjustment, the number

                                                    53

<PAGE>



of shares  (calculated to the nearest tenth of a share)  obtained by multiplying
the Warrant Exercise Price in effect immediately prior to such adjustment by the
number  of  shares  purchasable   pursuant  hereto  immediately  prior  to  such
adjustment and dividing the product thereof by the Warrant  Exercise Price after
such adjustment.

                  (c) Certain Prohibited Adjustments.  Notwithstanding  anything
herein to the  contrary,  the Company  agrees not to enter into any  transaction
which would cause an adjustment of the Warrant  Exercise  Price to less than the
par value of the Common Stock.

                  SECTION  12.  Fractional  Shares.  The  Company  shall  not be
required to issue  fractional  Warrant Shares upon the exercise of this Warrant.
If the Holder would be entitled upon the exercise of any rights evidenced hereby
to receive a fractional  interest in a Warrant Share,  the Company  shall,  upon
such exercise,  pay in lieu of such fractional  interest an amount in cash equal
to the value of such fractional interest, calculated based upon the Market Price
as of the date this Warrant is exercised.

                  SECTION 13.  Notice of Certain Events.  In case at any time:

                  (a)      the Company shall pay any dividend  upon, or make any
                           distribution in respect of, its Common Stock;

                  (b)      the Company shall offer for  subscription pro rata to
                           the holders of its Common Stock any additional shares
                           of stock of any class or other rights;

                  (c)      there  shall  be  any  capital   reorganization,   or
                           reclassification   of  the  capital  stock,   of  the
                           Company,  or  consolidation  or merger of the Company
                           with,  or  sale  of all or  substantially  all of its
                           assets to another corporation; or

                  (d)      there   shall   be   a   voluntary   or   involuntary
                           dissolution,   liquidation   or  winding  up  of  the
                           Company;

then, in any one or more said cases, the Company shall give notice to the Holder
of the date on which (i) the books of the Company  shall close or a record shall
be taken for such dividend,  distribution or subscription  rights,  or (ii) such
reorganization,   reclassification,   consolidation,  merger,  sale  of  assets,
involuntary dissolution, liquidation or winding up shall take place, as the case
may be.  Such  notice  shall be given not less  than ten (10) days  prior to the
record  date or the date on which the  transfer  books of the  Company are to be
closed in respect  thereto in the case of an action  specified in clause (i) and
at least  thirty  (30) days  prior to the action in  question  in the case of an
action specified in clause (ii).  Notices of regular  dividends  provided by the
Company in accordance with the requirements of the New York Stock Exchange shall
constitute  notice  to the  Holder of such  dividends  in  accordance  with this
Section.

                  SECTION  14.  No  Change  in  Warrant  Terms  on   Adjustment.
Irrespective  of any  adjustment in the Warrant  Exercise Price or the number of
shares of Common Stock  issuable upon  exercise  hereof,  this Warrant,  whether
theretofore or thereafter  issued or reissued,  may continue to express the same
Warrant Exercise Price and number of shares as are stated herein and the Warrant
Exercise  Price and such number of shares  specified  herein  shall be deemed to
have been so adjusted.

                                                    54

<PAGE>




                  SECTION  15.  Taxes.  The  Company  shall pay any tax or taxes
attributable  to the issuance of  securities  issuable upon the exercise of this
Warrant,  unless the certificates for such securities are to be issued in a name
other than that of the Holder  hereof.  The Company shall not be required to pay
any tax or taxes levied or assessed with respect to any transfer of this Warrant
or any Warrant Shares.

                  SECTION  16.  Warrant  Holder  Not  Deemed a  Shareholder.  No
Holder,  as such, of this Warrant shall be entitled to vote or receive dividends
or be deemed a shareholder  of the Company for any purpose,  nor shall  anything
contained  in this Warrant be  construed  to confer upon the holder  hereof,  as
such,  any of the rights of a  shareholder  of the Company or any right to vote,
give or withhold  consent to any corporate  action (whether any  reorganization,
issue of stock, reclassification of stock, consolidation,  merger, conveyance or
otherwise),  receive  notice of  meetings,  receive  dividends  or  subscription
rights,  or  otherwise,  prior to the  issuance  of record to the Holder of this
Warrant of the  securities  which it is then  entitled  to receive  upon the due
exercise of this Warrant.

                  SECTION  17. No  Limitation  on  Corporate  Action.  Except as
otherwise  specifically  set forth herein,  no provisions of this Warrant and no
right or option granted or conferred hereunder shall in any way limit, affect or
abridge the exercise by the Company of any of its corporate  rights or powers to
recapitalize,  amend its Articles of Incorporation,  reorganize,  consolidate or
merge  with or into  another  corporation,  or  transfer  all or any part of its
property or assets,  or the  exercise of any other of its  corporate  rights and
powers.

                  SECTION 18.  Transfer; Restrictive Legends.

                  (a) This  Warrant  may not be  transferred  or assigned to any
Person without the express written  consent of the Company,  which consent shall
not be  unreasonably  withheld,  and  without  complying  with the  restrictions
contained  in Section  33 of this  Warrant,  if  applicable.  The  Holder  shall
indemnify  and hold harmless the Company from any transfer or assignment of this
Warrant in violation of the terms  hereof or in  violation  of  applicable  law.
Further, this Warrant may be transferred separately from the Notes.

                  (b) This  Warrant is subject to the  condition  that if at any
time  the  Board of  Directors  of the  Company  determines,  in its  reasonable
discretion  based  upon  the  advice  of  its  securities   counsel,   that  the
registration or qualification  of the Registrable  Securities is necessary under
any state or federal law as a condition  of or in  connection  with the issuance
and delivery of such  securities,  the issuance and delivery of such  securities
may be withheld unless and until such  registration or qualification  shall have
been effected.  Upon the request of Holder, the Company shall promptly supply to
such Holder all  information  regarding the Company  required to be delivered in
connection  with a transfer  pursuant to Rule 144 or Rule 144A of the Securities
and Exchange Commission.  If a registration statement is not in effect under the
Securities  Act or any  applicable  state  securities  laws with  respect to the
securities,  the Board of Directors may require,  as a condition of exercise and
as a condition to the issuance  and  delivery of any such  securities,  that the
Holder deliver to the Company a letter in the form of Exhibit A hereto, with any
supplemental  changes the Board of Directors  feel are  necessary to comply with
federal and state  securities  laws.  The  Company  may endorse on  certificates
representing such securities such legends referring to the  representations  and
restrictions  contained  herein and in such  letter,  in  addition  to any other
applicable  restrictions on resale as the Company, as it in its discretion shall
deem appropriate.

                  SECTION 19.  Vesting.  Notwithstanding anything in Section 2
to the

                                                    55

<PAGE>



contrary,  this Warrant shall be exercisable  only with respect to the number of
Warrant Shares which have vested in accordance with the following schedule:

                  (i) on the  date  hereof,  three  hundred  thousand  (300,000)
         Warrant Shares shall automatically vest; and
                  (ii) for so long as any of the Notes  remain  outstanding,  an
         additional  thirty-seven thousand five hundred (37,500) Warrant Shares,
         up to an  aggregate  of  one  hundred  eight-seven  thousand  (187,500)
         Warrant Shares, shall vest on each anniversary of the date hereof;

         provided,  however,  that upon the occurrence of an event  described in
Section 2(b) hereof,  any Warrant Shares not then vested shall immediately vest;
and provided  further,  that upon any adjustment of the number of Warrant Shares
the  Holder is  entitled  to  purchase  upon the  exercise  of this  Warrant  in
accordance with Section 11(b) hereof, all numerical references to Warrant Shares
contained in this Section 19 shall be proportionately adjusted.

                  SECTION 20.  Registration on Request of Holder.

         (a) At any time  within  the first  five (5) years  after the date this
Warrant first becomes exercisable, upon the delivery to the Company of a written
request of the Holder and any holder of Registrable Securities,  requesting that
the Company effect a registration  under the Securities  Act, and specifying the
intended method of disposition  thereof,  the Company will promptly give written
notice of such  requested  registration  to all  other  holders  of  Registrable
Securities,  and the Company thereupon on one occasion will use its best efforts
to effect, as expeditiously as possible, a registration under the Securities Act
(in accordance with the intended  method of disposition  specified in the notice
from  the  Holder  and  any  holder  of  Registrable  Securities)  of all of the
Registrable  Securities  requested to be registered pursuant to this Section 20.
Notwithstanding  the  foregoing  provisions of this Section  20(a),  the Company
shall have no  obligation  to register  any  Registrable  Securities  during any
period of time  (not to  exceed,  in the case of (x) or (y),  60 days or, in the
case of (z), 10 Business  Days) when (x) the Company is  contemplating  a public
offering  of its  securities  and in the  judgment of the  managing  underwriter
thereof (or the Company, if such offering is not underwritten) such filing would
have a material adverse effect on the contemplated  offering, (y) the Company is
in possession of material information that it deems advisable not to disclose in
a registration  statement,  or (z) the Company is engaged in any program for the
repurchase of stock of the Company.

         (b) If any requested registration pursuant to this Section 20 is in the
form of an  underwritten  public  offering,  the  holders of a  majority  of the
Registrable  Securities  which are to be registered  pursuant to this Section 20
shall have the right to select the manager or  comanagers  that will  administer
the offering,  provided that such managers are  reasonably  satisfactory  to the
Company.

         (c)  The  Company's  obligation  to  register  Registrable   Securities
pursuant to Section  20(a)  shall not be deemed  satisfied  if the  registration
statement does not become effective  because of a material adverse change in the
Company. In addition,  if such registration  statement does become effective and
the method of disposition is an underwritten  public  offering,  such obligation
shall  not  be  deemed  satisfied  if  more  than  fifty  percent  (50%)  of the
Registrable  Securities  included in such  registration  statement  are not sold
because of a material adverse change in the Company.


                                                    56

<PAGE>



         (d) From the date of receipt of a notice from the  Company  pursuant to
Section  20(a)  until  the  completion  of the  period  of  distribution  of the
registration contemplated therein, the Company will not file with the Commission
any other registration  statement with respect to its capital stock, whether for
its own account or that of other  security  holders,  provided  that the Company
shall not be prohibited from filing any registration  statements on Forms S-4 or
S-8 or any other form which is not available for  registering  capital stock for
sale to the public. The Company shall be entitled to include in any registration
statement  referred to in this Section 20 shares of its capital stock to be sold
by the  Company  for its own  account or by other  stockholders  of the  Company
pursuant to other  registration  rights  agreements,  provided the  registration
statement  relates to an underwritten  public offering and in the opinion of the
managing  underwriter such inclusion would not adversely affect the marketing of
the securities to be sold by the holders of Registrable Securities.

         (e)  Notwithstanding  anything to the  contrary in this Section 20, the
amount of  Registrable  Securities  to be  included  in an  underwritten  public
offering may be reduced if and to the extent the managing  underwriter  shall be
of the opinion that such inclusion would  adversely  affect the marketing of the
securities to be sold in such underwritten  public offering  including the price
at which such securities will be sold. If such a determination  is made, (i) the
number of equity  securities  (as defined in the Exchange Act) to be included by
the Company and the number of equity  securities to be included by  stockholders
other than the holder of Registrable Securities shall be reduced first; and then
(ii) the number of Registrable  Securities to be included by the holders thereof
shall be reduced in a manner  consistent  with the  provisions  of Section 20(f)
hereof.

         (f)  If a  requested  registration  pursuant  to  this  Section  20 (x)
involves  an  underwritten   public  offering  and  the  number  of  Registrable
Securities  requested  to be included in such  registration  exceeds the largest
number of Registrable Securities which can be sold as determined by the managing
underwriter  pursuant to Section 20(e) (the "Maximum Offering Size"), or (y) the
number of Registrable  Securities  requested to be included in such registration
statement exceeds the number of Registrable  Securities the Company is obligated
to  register  under  Section  20(a),  then  the  Company  will  include  in such
registration the number of Registrable  Securities  requested to be included pro
rata in  proportion  to the  percentage of  Registrable  Securities  held by the
holders of Registrable Securities requesting  registration;  provided,  however,
that such holders may decide among themselves a different priority.


                  SECTION 21. Incidental  Registration Rights. If the Company at
any time  proposes to register any of its equity  securities  (as defined in the
Exchange Act) under the  Securities  Act (other than pursuant to a  registration
statement on Forms S-4 or S-8, or any successor forms),  whether or not for sale
for its own account,  and the  registration  form to be used may be used for the
registration  of Registrable  Securities,  it shall at such time give the Holder
and any holder of Registrable Securities prompt written notice of its intentions
and,  upon the written  request of any such holder made within  twenty (20) days
after  the  receipt  of  any  such  notice  (which  request  shall  specify  the
Registrable  Securities  intended  to be  disposed  of by  such  holder  and the
intended method of disposition thereof),  the Company shall use its best efforts
to  effect  the  registration  under  the  Securities  Act  of  all  Registrable
Securities  which the Company has been so  requested  to register by the holders
thereof,  to the extent  required to permit the  disposition (in accordance with
the intended  methods thereof as aforesaid) of the Registrable  Securities so to
be registered, provided that:

                  (i)      if, at any time after giving written notice of its 
intention to register any

                                                    57

<PAGE>



         securities  and,  prior  to the  effective  date  of  the  registration
         statement filed in connection with such registration, the Company shall
         determine for any reason not to register such  securities,  the Company
         may, at its election, give written notice of such determination to each
         holder of Registrable  Securities and, thereupon,  shall be relieved of
         its  obligation  to register any  Registrable  Securities in connection
         with  such  registration  (but  not  from  its  obligation  to pay  the
         Registration Expenses in connection therewith); and

                  (ii) if  such  registration  shall  be in  connection  with an
         underwritten public offering and the managing underwriters shall advise
         the Company in writing that in their opinion the number of  Registrable
         Securities  requested to be included in such  registration  exceeds the
         number  of such  securities  which  can be sold in such  offering,  the
         Company  shall  include  in such  registration  the  number (if any) of
         Registrable Securities so requested to be included which in the opinion
         of  such  underwriters  can be  sold  and  shall  not  include  in such
         registration  any securities  (other than securities  being sold by the
         Company,   which  shall  have  priority  in  being   included  in  such
         registration)  so  requested  to be  included  other  than  Registrable
         Securities  unless  all  Registrable  Securities  requested  to  be  so
         included  are  included   therein  (and  if  in  the  opinion  of  such
         underwriters,  some but not all of the Registrable Securities may be so
         included,  all  holders  of  Registrable  Securities  requested  to  be
         included  therein  shall  share  pro rata in the  number  of  shares of
         Registrable Securities included in such underwritten public offering on
         the  basis of the  number of  Registrable  Securities  requested  to be
         included therein), except that, in the case of a registration initially
         requested or demanded by a holder or holders of  securities  other than
         Registrable  Securities,  the  holders  of the  Registrable  Securities
         requested  to be  included  therein  and  the  holders  of  such  other
         securities  shall  share pro rata (based on the number of shares if the
         requested or demanded  registration  is to cover only Common Stock and,
         if not,  based on the  proposed  offering  price of the total number of
         securities  included in such underwritten  public offering requested to
         be  included  therein);  and  the  Company  shall  so  provide  in  any
         registration  agreement hereinafter entered into with respect to any of
         its securities.

                  SECTION 22.  Registration in General.

         (a) Procedures. If and whenever the Company is required to use its best
         efforts to effect the registration of any Registrable  Securities under
         the Securities Act, the Company shall promptly:

                  (i)  prepare  and  file  with  the   Securities  and  Exchange
         Commission a registration  statement  with respect to such  securities,
         make all  required  filings with the NASD and use best efforts to cause
         such registration statement to become effective;

                  (ii)  prepare  and  file  with  the  Securities  and  Exchange
         Commission  such  amendments  and  supplements  to  such   registration
         statement and the  prospectus  used in  connection  therewith as may be
         necessary to keep such registration  statement  effective and to comply
         with  the  provisions  of  the  Securities  Act  with  respect  to  the
         disposition of all securities  covered by such  registration  statement
         until  such time as all of such  securities  have been  disposed  of in
         accordance  with the intended  methods of  disposition by the seller or
         sellers  thereof set forth in such  registration  statement,  but in no
         event for a period  of more than six  months  after  such  registration
         statement

                                                    58

<PAGE>



         becomes effective;

                  (iii)  furnish  to  counsel  (if any)  elected by holders of a
         majority (by number of shares) of the Registrable Securities covered by
         such  registration  statement  copies of all  documents  proposed to be
         filed with the  Securities and Exchange  Commission in connection  with
         such  registration,  which  documents shall be subject to the review of
         such counsel;

                  (iv) furnish to each seller of such  securities such number of
         conformed  copies  of such  registration  statement  and of  each  such
         amendment and supplement  thereto (in each case including all exhibits,
         except that the Company shall not be obligated to furnish any seller of
         securities with more than two copies of such exhibits),  such number of
         copies  of the  prospectus  included  in  such  registration  statement
         (including such preliminary prospectus and any summary prospectus),  in
         conformity with the  requirements of the Securities Act, and such other
         documents, as such seller may reasonably request in order to facilitate
         the disposition of the securities owned by such seller;

                  (v)  use  its  best   efforts  to  register  or  qualify  such
         securities  covered  by such  registration  statement  under such other
         securities or blue sky laws of such  jurisdictions as each seller shall
         request,  and do any  and  all  other  acts  and  things  which  may be
         necessary  or  advisable  to  enable  such  seller  to  consummate  the
         disposition  in such  jurisdictions  of the  securities  owned  by such
         seller,  except  that the  Company  shall not for any such  purpose  be
         required to qualify  generally to do business as a foreign  corporation
         in any  jurisdiction  wherein it is not so qualified,  or to consent to
         service of process in any such  jurisdiction  other than process served
         in connection with alleged  violations by the Company of the securities
         laws of such jurisdiction;

                  (vi) furnish to each seller a signed counterpart, addressed to
         the sellers, of
                           (A) an opinion of counsel for the Company,  dated the
                  effective date of the registration statement, and

                           (B)  subject  to  the   accountants   obtaining   the
                  necessary   representations   as  specified  in  Statement  on
                  Auditing  Standards  No. 72, a "comfort"  letter signed by the
                  independent   public   accountants   who  have  certified  the
                  Company's  financial  statements  included in the registration
                  statement,

         covering   substantially   the  same   matters   with  respect  to  the
         registration  statement (and the prospectus  included  therein) and, in
         the  case  of  such  accountants'   letter,  with  respect  to  changes
         subsequent to the date of such financial statements, as are customarily
         covered in  opinions of issuer's  counsel and in  accountants'  letters
         delivered  to the  underwriters  in  underwritten  public  offerings of
         securities;

                  (vii)  notify  each seller of any  securities  covered by such
         registration  statement, at any time when a prospectus relating thereto
         is required to be delivered  under the Securities Act, of the happening
         of any  event as a result  of which  the  prospectus  included  in such
         registration statement, as then in effect, includes an untrue statement
         of a material  fact or omits to state any material  fact required to be
         stated

                                                    59

<PAGE>



         therein or necessary to make the  statements  therein not misleading in
         light of the  circumstances  then  existing,  and at the request of any
         such seller  prepare and furnish to such seller a reasonable  number of
         copies of a supplement to or an amendment of such  prospectus as may be
         necessary so that,  as thereafter  delivered to the  purchasers of such
         securities,  such prospectus  shall not include an untrue  statement of
         material  fact or omit to state a material  fact  required to be stated
         therein or necessary to make the  statements  therein not misleading in
         light of the circumstances then existing;

                  (viii)  otherwise  use its best  efforts  to  comply  with all
         applicable  rules  and  regulations  of  the  Securities  and  Exchange
         Commission,  and make  available  to its security  holders,  as soon as
         reasonably practicable, an earnings statement covering the period of at
         least twelve months, but not more than eighteen months,  beginning with
         the first month after the effective date of the registration statement,
         which earnings  statement shall satisfy the provisions of section 11(a)
         of the Securities Act; and

                  (ix) use its best efforts to list such securities on any stock
         market on which the Common Stock is then listed, if such securities are
         not already so listed and if such listing is then  permitted  under the
         rules of such  exchange,  and to provide a transfer agent and registrar
         for such  Registrable  Securities  not later than the effective date of
         such registration statement.

The  Company  may  require  each  seller  of  any  securities  as to  which  any
registration  is being  effected  to furnish  to the  Company  such  information
regarding such seller and the distribution of such securities as the Company may
from time to time reasonably  request in writing and as shall be required by law
in  connection  therewith.  Each such holder  agrees to furnish  promptly to the
Company  all  information  required  to  be  disclosed  in  order  to  make  the
information  previously  furnished to the Company by such holder not  materially
misleading.

         By  acquisition  of  Registrable   Securities,   each  holder  of  such
Registrable  Securities  shall be deemed to have agreed that upon receipt of any
notice from the Company of the  happening of any event of the kind  described in
Section 22(b)(vii) hereof, such holder shall promptly  discontinue such holder's
disposition of Registrable  Securities  pursuant to the  registration  statement
covering such  Registrable  Securities until such holder's receipt of the copies
of the  supplemented or amended  prospectus  contemplated by Section  22(b)(vii)
hereof.  If so directed by the Company,  each holder of  Registrable  Securities
shall deliver to the Company (at the Company's  expense) all copies,  other than
permanent  file  copies,  then in such  holder's  possession  of the  prospectus
covering  such  Registrable  Securities  current  at the time of receipt of such
notice.  In the  event  the  Company  shall  give any such  notice,  the  period
mentioned  in Section  22(b)(ii)  hereof shall be extended by the number of days
during the period  from and  including  the date of the giving of such notice to
and including the date when each seller of any Registrable Securities covered by
such  registration  statement shall have received the copies of the supplemented
or amended prospectus contemplated by Section 22(b)(vii) hereof.

         (b)      Indemnification.

                  (i)      Indemnification by the Company.

                  The Company  shall  indemnify and hold harmless each holder of
         Registrable  Securities,  each  person  who  controls  such  holder  of
         Registrable  Securities  within the meaning of either Section 15 of the
         Securities Act or Section 20(a) of the Exchange

                                                    60

<PAGE>



         Act and the  officers,  directors,  employees  and  agents of each such
         holder and control Person (each such Person being sometimes hereinafter
         referred to as an  "Indemnified  Holder")  from and against all losses,
         claims, damages, liabilities, costs (including costs of preparation and
         attorneys'  fees) and expenses  (including  expenses of  investigation)
         arising  out of or based upon any untrue  statement  or alleged  untrue
         statement of a material fact contained in any registration statement or
         prospectus  or in  any  amendment  or  supplement  thereto  or  in  any
         preliminary prospectus, or arising out of or based upon any omission or
         alleged  omission to state therein or necessary to make the  statements
         therein,  in light of the circumstances under which they were made, not
         misleading, except insofar as such losses, claims, damages, liabilities
         or expenses arise out of or are based upon any such untrue statement or
         omission or allegation thereof based upon information  relating to such
         Indemnified  Holder and  furnished  in  writing to the  Company by such
         Indemnified  Holder expressly for use therein.  This indemnity shall be
         in addition to any liability which the Company may otherwise have.

                  If  any  action  or  proceeding  (including  any  governmental
         investigation  or  inquiry)  shall be  brought or  asserted  against an
         Indemnified Holder in respect of which indemnity may be sought from the
         Company,  such Indemnified  Holder shall promptly notify the Company in
         writing,  and the Company  shall,  at its  expense,  assume the defense
         thereof,  including  the  employment  of counsel  satisfactory  to such
         Indemnified  Holder and the payment of all expenses.  The failure so to
         notify the Company shall not relieve the Company from any obligation or
         liability  except to the extent (but only to the extent)  that it shall
         finally  be  determined  by a court of  competent  jurisdiction  (which
         determination  is not  subject to  appeal)  that the  Company  has been
         materially  prejudiced by such failure.  Such Indemnified  Holder shall
         have the right to employ  separate  counsel  in any such  action and to
         participate in the defense  thereof,  but the fees and expenses of such
         counsel shall be at the expense of such  Indemnified  Holder unless (A)
         the Company has agreed to pay such fees and expenses or (B) the Company
         shall have  failed  promptly  to assume the  defense of such  action or
         proceeding  or has  failed  to  employ  counsel  satisfactory  to  such
         Indemnified  Holder  or (C) the  named  parties  to any such  action or
         proceeding   (including  any  impleaded   parties)  include  both  such
         Indemnified Holder and the Company or an Affiliate of the Company,  and
         there may be one or more defenses  available to such Indemnified Holder
         which are additional to, or in conflict  with,  those  available to the
         Company or such  Affiliate (in which case, if such  Indemnified  Holder
         notifies  the  Company  in  writing  that it elects to employ  separate
         counsel at the expense of the Company,  the Company  shall not have the
         right to assume the defense of such action or  proceeding  on behalf of
         such Indemnified Holder, it being understood, however, that the Company
         shall not,  in  connection  with any one such action or  proceeding  or
         separate but substantially similar or related actions or proceedings in
         the same  jurisdiction  arising out of the same general  allegations or
         circumstances,  be liable  for the fees and  expenses  of more than one
         separate firm of attorneys (together with appropriate local counsel) at
         any time for such Indemnified  Holder). The Company shall not be liable
         for any  settlement of any such action or proceeding  effected  without
         its written  consent,  but if settled with its written  consent,  or if
         there be a final  judgment  for the  plaintiff  in any such  action  or
         proceeding,  the Company  agrees to indemnify  and hold  harmless  such
         Indemnified Holders from and against any loss or liability by reason of
         such settlement or judgment.  Whether or not such defense is assumed by
         the Company,  no  Indemnified  Holder shall be subject to any liability
         for any settlement made without its consent (but such consent shall not

                                                    61

<PAGE>



         be  unreasonably  withheld).  The Company shall not consent to entry of
         any judgment or enter into any  settlement  that does not include as an
         unconditional  term  thereof the giving by the claimant or plaintiff to
         each   Indemnified   Holder  of  a  release,   in  form  and  substance
         satisfactory to the Indemnified  Holder,  from all liability in respect
         of such proceeding for which such Indemnified  Holder would be entitled
         to indemnification  hereunder (whether or not any Indemnified Holder is
         a party thereto).

                  (ii)     Indemnification by Holder of Registrable Securities.

                  Each holder of Registrable  Securities agrees to indemnify and
         hold harmless the Company,  its directors and officers and each Person,
         if any, who controls the Company  within the meaning of either  Section
         15 of the  Securities Act or Section 20 of the Exchange Act to the same
         extent as the foregoing indemnity from the Company to such holders, but
         only with respect to information  relating to such holders furnished in
         writing by such holders expressly for use in any registration statement
         or  prospectus,   or  any  amendment  or  supplement  thereto,  or  any
         preliminary  prospectus.  In case any  action  or  proceeding  shall be
         brought  against the Company or its  directors  or officers or any such
         controlling person, in respect of which indemnity may be sought against
         a holder of Registrable  Securities,  such holder shall have the rights
         and duties  given to the Company and the  Company or its  directors  or
         officers or such  controlling  person  shall have the rights and duties
         given to each holder by the preceding paragraph.

                  (iii)    Contribution

                  If the  indemnification  provided for in this Section 22(b) is
         unavailable to or  insufficient  to hold harmless an indemnified  party
         under  Section  22(b)(i)  or Section  22(b)(ii)  hereof  (other than by
         reason of  exceptions  provided  in those  Sections)  in respect of any
         losses, claims,  damages,  liabilities or expenses referred to therein,
         then each applicable  indemnifying  party, in lieu of indemnifying such
         indemnified  party,  shall  contribute to the amount paid or payable by
         such  indemnified  party as a result of such losses,  claims,  damages,
         liabilities or expenses in such proportion as is appropriate to reflect
         the relative  benefits  received by the Company on the one hand and the
         Holders on the other hand from their sale of Registrable  Securities or
         if such  allocation is not  permitted by  applicable  law, the relative
         fault of the Company on the one hand and of the  Indemnified  Holder on
         the other in connection with the statements or omissions which resulted
         in such losses,  claims,  damages,  liabilities or expenses, as well as
         any other relevant equitable considerations.  The relative fault of the
         Company  on the one hand and of the  Indemnified  Holder  on the  other
         shall be determined  by reference  to, among other things,  whether the
         untrue or alleged  untrue  statement of a material fact or the omission
         or alleged  omission to state a material  fact  relates to  information
         supplied by the Company or by the  Indemnified  Holder and the parties'
         relative  intent,  knowledge,  access to information and opportunity to
         correct or prevent  such  statement  or  omission.  The amount  paid or
         payable  by a  party  as a  result  of  the  losses,  claims,  damages,
         liabilities and expenses  referred to above shall be deemed to include,
         subject to the limitations set forth in the second paragraph of Section
         22(b)(i),  any legal or other fees or expenses  reasonably  incurred by
         such party in connection with  investigating or defending any action or
         claim.

                  The Company and each Holder of  Registrable  Securities  agree
         that it would not be just and  equitable  if  contribution  pursuant to
         this Section 22(b)(iii) were

                                                    62

<PAGE>



         determined by pro rata  allocation or by any other method of allocation
         which does not take account of the equitable considerations referred to
         in the immediately preceding paragraph.  No person guilty of fraudulent
         misrepresentation   (within  the  meaning  of  Section   11(f)  of  the
         Securities Act) shall be entitled to  contribution  from any person who
         was not guilty of such fraudulent misrepresentation.

                  (c) Expenses.  The Company shall pay all Registration Expenses
in connection with each registration of Registrable Securities.

                  SECTION 23.  Lock-Up  Agreement.  The Holder  hereby agrees to
enter into an  agreement  with the  Company,  in form and  substance  reasonably
satisfactory to such Holder,  restricting  such Holder's ability to sell Warrant
Shares for a period not to exceed one hundred  eighty (180) days  following  any
underwritten   public   offering  of  Common  Stock  pursuant  to  an  effective
registration statement under the Securities Act.

                  SECTION 24. Exchange of Warrant.  This Warrant is exchangeable
upon the  surrender  hereof by the holder hereof at such office or agency of the
Company,  for new warrants of like tenor representing in the aggregate the right
to subscribe for and purchase the number of shares which may be  subscribed  for
and  purchased  hereunder  from  time to time  after  giving  effect  to all the
provisions hereof, each of such new warrants to represent the right to subscribe
for and  purchase  such number of shares as shall be  designated  by said holder
hereof at the time of such surrender.

                  SECTION 25. Financial  Information.  Within one hundred twenty
(120) days after the close of each fiscal year of the Company  ending  after the
date of the  issuance of this  Warrant  and prior to the  Expiration  Date,  the
Company  shall  furnish  to  the  Holder  the  audited  consolidated   financial
statements of the Company and its consolidated  subsidiaries  (including balance
sheet  and  income  statements)  as at the  end of  each  such  fiscal  year  in
comparative form certified by a firm of independent certified public accountants
of  recognized  national  standing,  reasonably  acceptable  to the  Holder  and
selected by the Company,  which financial statements shall be accompanied by the
opinion of such certified public accountants thereon.

                  SECTION 26. Lost, Stolen,  Mutilated or Destroyed Warrant.  If
this Warrant is lost, stolen, mutilated or destroyed, the Company shall, on such
terms as to indemnify or otherwise  as it may in its  discretion  impose  (which
shall, in the case of a mutilated Warrant, include the surrender thereof), issue
a new warrant of like  denomination  and tenor as the  Warrant so lost,  stolen,
mutilated or destroyed.

                  SECTION  27.  Representation  of  Holder.  The  holder of this
Warrant, by the acceptance hereof,  represents that it is acquiring this Warrant
for its own account for investment and not with a view to, or sale in connection
with, any  distribution  hereof or of any of the shares of Common Stock or other
securities issuable upon the exercise thereof, nor with any present intention of
distributing any of the same.

                  SECTION   28.   Notice.   All   notices,   demands  and  other
communications  under this  Warrant  shall be in writing  (which  shall  include
communications by telex and telecopy) and shall be delivered (a) in person or by
courier or overnight service,  (b) mailed by first class registered or certified
mail, postage prepaid, return receipt requested, by prepaid telex or telecopier,
or by hand,  courier or  overnight  service,  and (c) be given at the  following
respective  addresses  and  telecopier  numbers  and  to  the  attention  of the
following Persons:


                                                    63

<PAGE>



                  (i)      if to the Company, to:


                           Gray Communications Systems, Inc.
                           126 North Washington Street
                           Albany, Georgia 31701
                           Attn: Mr. Ralph W. Gabbard
                           Telecopier No.:  (912) 888-9374


                           with a copy (which shall not constitute notice) to:


                           Heyman & Sizemore
                           2300 Cain Tower
                           229 Peachtree Street, NE
                           Atlanta, Georgia 30303-1608
                           Attn:  Neal H. Ray, Esq.
                           Telecopier No.:  (404) 521-2838


                  (ii)     if to the Holder hereof, to:


                           Bull Run Corporation
                           4370 Peachtree Road
                           Atlanta, Georgia 30319
                           Attn:  Mr. Robert S. Prather
                           Telecopier No.:  (404) 261-9607


                           with a copy (which shall not constitute notice) to:


                           Alston & Bird
                           One Atlantic Center
                           1201 West Peachtree Street
                           Atlanta, Georgia  30309-3424
                           Attn: Stephen A. Opler, Esq.
                           Telecopier No.: (404) 881-4777


or at such other address or telecopier  number or to the attention of such other
person as the party to whom such information  pertains may hereafter specify for
the purpose in a notice to the other specifically captioned "Notice of Change of
Address",  and (d) be effective or deemed delivered or furnished (i) if given by
mail,  on the third  Business Day after such  communication  is deposited in the
mail,  addressed  as above  provided,  (ii) if given by  telecopier,  when  such
communication  is  transmitted  to the  appropriate  number  determined as above
provided  in this  Section 28 and the  appropriate  answer  back is  received or
receipt  is  otherwise  acknowledged,  and  (iii) if given by hand  delivery  or
overnight  delivery service when left at the address of the addressee  addressed
as above provided, except that notices of

                                                    64

<PAGE>



a change of address or telecopier number, shall not be deemed furnished until 
received.

                  SECTION 29.  Miscellaneous.  This  Warrant and any term hereof
may be changed,  waived,  discharged,  or  terminated  only by an  instrument in
writing  signed by the party or holder hereof  against whom  enforcement of such
change, waiver, discharge or termination is sought. The headings in this Warrant
are for purposes of reference  only and shall not limit or otherwise  affect the
meaning hereof.

                  SECTION 30. Remedies. The Company stipulates that the remedies
at law of the Holder in the event of any  default or  threatened  default by the
Company  in the  performance  of or  compliance  with  any of the  terms of this
Warrant  are  not  and  will  not  be  adequate,  and  that  such  terms  may be
specifically  enforced by a decree for the specific performance of any agreement
contained  herein or by an  injunction  against a violation  of any of the terms
hereof or otherwise.

                  SECTION 31.  Governing  Law. This Warrant shall be governed by
the laws of the State of Georgia, without regard to conflict of laws principles.

                  SECTION 32. Date. The date of this Warrant is January 3, 1996.
This  Warrant,  in all events,  shall be wholly void and of no effect  after the
close of business on the Expiration Date, except that  notwithstanding any other
provisions  hereof,  the  provisions of Sections 20, 21 and 22 shall continue in
full  force  and  effect  after  such  date as to any  Warrant  Shares  or other
securities issued upon the exercise of this Warrant.

                  SECTION 33. Certain  Limitations on Exercise of Warrant.  This
Warrant  may not be  exercised  by the  Holder  to the  extent,  but only to the
extent,  that the  exercise of this  Warrant  would result in the Holder and its
Affiliates owning more than 49.9% of the outstanding  shares of Common Stock, on
a fully diluted basis. In the event the circumstances described in the foregoing
sentence  preclude the Holder from  exercising any portion of this Warrant,  the
Holder may, in  accordance  with the  provisions  of Section 18 of this Warrant,
freely sell or otherwise  transfer  this Warrant to any third party other than a
third  party  to  which  the  Holder  has  previously   sold,  in  one  or  more
installments,  an  aggregate  of  twenty-five  percent  (25%)  or  more  of  the
outstanding Common Stock, on a fully diluted basis.

                  SECTION 34. Shareholder Approval.  Notwithstanding anything in
this Warrant to the contrary, this Warrant is not exerciseable until the holders
of at least a majority of the  securities  of the Company  entitled to vote have
approved the issuance  hereof,  provided that the total vote cast  represents at
least fifty percent (50%) of all such securities.











                       [Signatures Continued On Next Page]

                                                    65

<PAGE>



         IN WITNESS WHEREOF,  the Company has caused this Warrant to be executed
by its duly  authorized  officers  and its  seal to be  hereunto  affixed  as of
January 3, 1996.


                                         GRAY COMMUNICATIONS SYSTEMS, INC.



                                              By:          /Ralph W. Gabbard/
                                              Name:    Ralph W. Gabbard
                                              Title:     President

ATTEST:


By:    /Marcia E. Crowe/
         Secretary


                                                    66

<PAGE>



                                    EXHIBIT A

                               Notice of Exercise


                                     [Date]


Gray Communications Systems, Inc.
126 North Washington Street
Albany, Georgia 31701
Attn:  Mr. Ralph W. Gabbard

         Re:  Exercise of Warrant


         Pursuant to the provisions of that certain  Warrant to Purchase  Common
Stock  (the  "Warrant")  of  Gray  Communications   Systems,   Inc.,  a  Georgia
corporation  (the  "Company"),  dated January 3, 1996, Bull Run  Corporation,  a
Georgia corporation ("Bull Run"), hereby represents,  warrants,  covenants,  and
agrees with the Company as follows:

                  The shares of common  stock of the Company  being  acquired by
         Bull  Run  pursuant  to this  exercise  of the  Warrant  (the  "Warrant
         Shares") will be acquired for its own account without the participation
         of any other person,  with the intent of holding the Warrant Shares for
         investment  and  without  the  intent  of  participating,  directly  or
         indirectly, in a distribution of the Warrant Shares and not with a view
         to, or for resale in connection  with, any  distribution of the Warrant
         Shares,  nor is Bull Run aware of the existence of any  distribution of
         the Warrant Shares;

                  Bull Run is not  acquiring  the Warrant  Shares based upon any
         representation,  oral or  written,  by any person  with  respect to the
         future value of, or income from,  the Warrant Shares but rather upon an
         independent  examination  and  judgment  as to  the  prospects  of  the
         Company;

                  The  Warrant  Shares  were not offered to Bull Run by means of
         publicly disseminated advertisements or sales literature;

                  Bull Run is able to bear the economic  risks of the investment
         in the Warrant  Shares,  including  the risk of a complete loss of Bull
         Run's investment therein;

                  Bull Run  understands  and agrees that the Warrant Shares will
         be issued and sold to Bull Run in reliance upon an exemption  from, but
         without  registration  under any state law relating to the registration
         of securities  for sale, and will be issued and sold in reliance on the
         exemptions from

                                               67

<PAGE>



         registration  under  the  Securities  Act of  1933  (the  "1933  Act"),
         provided  by  Sections  3(b)  and/or  4(2)  thereof  and the  rules and
         regulations promulgated thereunder;

                  Except as set forth in Section 18 of the Warrant,  the Warrant
         Shares  cannot be offered  for sale,  sold or  transferred  by Bull Run
         other than  pursuant to: (A) an effective  registration  under the 1933
         Act or in a transaction  otherwise in compliance with the 1933 Act; and
         (B) evidence reasonably  satisfactory to the Company of compliance with
         the  applicable  securities  laws of other  jurisdictions.  The Company
         shall  be  entitled  to rely  upon an  opinion  of  counsel  reasonably
         satisfactory to it with respect to compliance with the above laws;

                  Except as set forth in Sections  20, 21 and 22 of the Warrant,
         the Company will be under no obligation to register the Warrant  Shares
         or to  comply  with any  exemption  available  for sale of the  Warrant
         Shares  without   registration  or  filing,   and  the  information  or
         conditions  necessary  to permit  routine  sales of  securities  of the
         Company  under  Rule 144 of the 1933 Act are not now  available  and no
         assurance  has been given that it or they will  become  available.  The
         Company is under no  obligation to act in any manner so as to make Rule
         144 available with respect to the Warrant Shares;

                  Bull  Run  has  and  has  had  complete   access  to  and  the
         opportunity to review and make copies of all material documents related
         to  the  business  of the  Company,  including,  but  not  limited  to,
         contracts,  financial statements, tax returns, leases, deeds, and other
         books and records.  Bull Run has examined such of these documents as it
         wished and is familiar  with the  business  and affairs of the Company.
         Bull  Run  realizes  that  the  purchase  of the  Warrant  Shares  is a
         speculative  investment  and  that any  possible  profit  therefrom  is
         uncertain;

                  Bull  Run has  had the  opportunity  to ask  questions  of and
         receive  answers  from the Company and any person  acting on its behalf
         and to  obtain  all  material  information  reasonably  available  with
         respect to the  Company  and its  affairs.  Bull Run has  received  all
         information and data with respect to the Company which it has requested
         and which it has deemed  relevant in connection  with the evaluation of
         the merits and risks of its investment in the Company;

                  Bull Run has such  knowledge  and  experience in financial and
         business  matters that it is capable of evaluating the merits and risks
         of the purchase of the Warrant Shares  hereunder and it is able to bear
         the economic risk of such purchase; and

                  The  agreements,  representations,  warranties,  and covenants
         made by Bull Run herein  extends to and  applies to all of the  Warrant
         Shares.  Acceptance by Bull Run of the  certificate  representing  such
         Warrant Shares

                                               68

<PAGE>


         shall  constitute a confirmation by Bull Run that all such  agreements,
         representations,  warranties,  and covenants  made herein shall be true
         and correct at that time.

         Bull Run understands  that the  certificates  representing  the Warrant
Shares shall bear a legend referring to the foregoing covenants, representations
and warranties and  restrictions  on transfer,  and agrees that a legend to that
effect  may be  placed on any  certificate  which may be issued to Bull Run as a
substitute for the certificates representing the Warrant Shares.

                                                     Very truly yours,

                                                     BULL RUN CORPORATION



                                                     By:
                                                              Its:


AGREED TO AND ACCEPTED:


GRAY COMMUNICATIONS SYSTEMS, INC.


By:
Title:


Number of Shares
Exercised:


Number of Shares
Remaining:                                                    Date:




                                                    69



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