BULL RUN CORP
10KSB, 1996-03-26
COMPUTER PERIPHERAL EQUIPMENT, NEC
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   FORM 10-KSB

              ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1995
Commission file number 0-9385

                              Bull Run Corporation
                 (Name of small business issuer in its charter)


<TABLE>
<CAPTION>

<S>                                                                <C>       
                  Georgia                                                     91-1117599
(State or other jurisdiction of incorporation or organization)     (I.R.S. Employer Identification No.)
</TABLE>

4370 Peachtree Road, N.E., Atlanta, GA                         30319
(Address of principal executive offices)                      (Zip Code)

Issuer's telephone number:          (404) 266-8333

Securities registered under Section 12(b) of the Exchange Act:  None

Securities registered under Section 12(g) of the Exchange Act:
                          Common Stock, $.01 par value
                                (Title of class)

         Check whether the issuer (1) filed all reports  required to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter  period that the  registrant  was required to file such reports) and (2)
has been subject to such filing requirements for the past 90 days. Yes X No__

         Check if  disclosure  of  delinquent  filers in response to Item 405 of
Regulation  S-B is not  contained  in  this  form,  and no  disclosure  will  be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB [X]

         Total revenue for the issuer's most recent fiscal year was $27,153,000.

         The aggregate  market value of the voting stock,  held by nonaffiliates
of the registrant (10,645,608 shares) on March 8, 1996 was $27,279,371, based 
on the NASDAQ National Market System closing price.

         As of March 8, 1996 there were 22,116,227 shares of Common Stock, par
value $.01 per share, outstanding.

                       DOCUMENTS INCORPORATED BY REFERENCE

Portions of the following documents are incorporated by reference:
          Documents                         Form 10-K Reference
          ---------                          -------------------
1995 Annual Report to Shareholders     Part I, Item 1 and Part II, Items 6 and 7
Proxy Statement dated March 20, 1996   Part III, Items 10, 11 and 12


<PAGE>





                              BULL RUN CORPORATION

                                FORM 10-KSB INDEX

                                     PART I
<TABLE>
<CAPTION>


                                                                                                  Page

<S>               <C>                                                                         <C>   

Item 1.           Description of Business...................................................    3
Item 2.           Description of Property...................................................    7
Item 3.           Legal Proceedings.........................................................    8
Item 4.           Submission of Matters to a Vote of Security Holders.......................    8


                                     PART II


Item 5.           Market for Common Equity and  Related Stockholder Matters.................    8
Item 6.           Management's Discussion and Analysis or Plan of Operations................    8
Item 7.           Financial Statements......................................................    8
Item 8.           Changes in and Disagreements with Accountants on
                          Accounting and Financial Disclosure...............................    9


                                    PART III


Item 9.           Directors, Executive Officers, Promoters and Control Persons;
                    Compliance With Section 16(a) of the Exchange Act.......................    9
Item 10.          Executive Compensation....................................................    9
Item 11.          Security Ownership of Certain Beneficial Owners
                   and Management...........................................................    9
Item 12.          Certain Relationships and Related Transactions............................    9


                                     PART IV


Item 13.          Exhibits and Reports on Form 8-K..........................................   10
                  Signatures................................................................   13


</TABLE>

                                                    2

<PAGE>



                                     PART I

Item 1.  Description of Business

General

         Bull  Run  Corporation  ("Bull  Run"),  a  Georgia   corporation,   was
originally incorporated under the laws of the State of Washington under the name
of  Bull  Run  Gold  Mines,  Ltd.  Bull  Run  changed  its  name  and  state  of
incorporation  effective  December 22, 1992, and relocated its corporate offices
to Atlanta.  Bull Run was a mineral  resource  company which had been engaged in
the business of  developing  and mining in Nevada  through a joint  venture with
another  mining  company.  Bull Run sold its  interest  in the joint  venture in
November 1990 for,  among other things,  $6,000,000 in cash and the discharge of
its outstanding debt related to the joint venture.

         In  April  1993,  Bull  Run  purchased   approximately   43.6%  of  the
outstanding   shares  of  common   stock  of  Datasouth   Computer   Corporation
("Datasouth"). On November 29, 1994, the merger (the "Merger") of Datasouth into
BRC Acquisition Corporation ("BRC"), a newly-formed,  wholly-owned subsidiary of
Bull Run, was consummated. Under the terms of the Merger, each outstanding share
of common  stock of Datasouth  (other than shares owned by Bull Run,  which were
cancelled) was converted into the right to receive three shares of common stock,
par value $.01 per share ("Common Stock"),  of Bull Run.  Immediately  following
the  Merger,  BRC  changed  its name to  Datasouth  Computer  Corporation  (also
referred to as  "Datasouth").  Bull Run's  investment in Datasouth was accounted
for under the equity  method from May 1, 1993 through  November 29, 1994.  Since
the Merger, Datasouth has operated as a wholly-owned subsidiary of Bull Run.

         Datasouth, located in Charlotte, North Carolina, designs, manufactures,
markets,  and supports heavy-duty printers used primarily with multi-user micro,
mini and  mainframe  computers  for  heavy-duty,  print-intensive  applications.
Datasouth  sells its products  worldwide  through  distributors  and value-added
resellers,  and  directly  to large  volume  major  accounts.  Founded  in 1977,
Datasouth has sold more than 220,000 printers.

         In May 1993,  Datasouth  acquired for approximately  $11,100,000 common
stock of Gray Communications Systems, Inc. ("Gray"),  constituting approximately
21% of Gray's outstanding shares. In 1994,  Datasouth purchased  additional Gray
common stock for $969,000 and in 1995, acquired additional shares for $1,930,000
thereby increasing its interest in Gray to 27.3% of the outstanding shares as of
December 31,  1995.  Based in Albany,  Georgia,  Gray  operates:  (i) three VHF,
NBC-affiliated  television  stations - WALB-TV in  Albany,  Georgia;  WJHG-TV in
Panama  City,  Florida;  and  KTVE-TV  in  Monroe,   Louisiana;  (ii)  two  UHF,
CBS-affiliated television stations which were acquired by Gray in September 1994
- - WKYT-TV in Lexington,  Kentucky and WYMT-TV in Hazard,  Kentucky;  and (iii) a
VHF, CBS-affiliated  television station, WRDW-TV in Augusta,  Georgia, which was
acquired by Gray in January 1996. Gray also operates three daily newspapers: (i)
The Albany  Herald in Albany,  Georgia;  (ii) The  Rockdale  Citizen in Conyers,
Georgia,  acquired by Gray in May 1994; and (iii) The Gwinnett  Post-Tribune  in
Lawrenceville,  Georgia, acquired in January 1995;  as well as four  advertising
weekly shoppers in Southwest  Georgia and North Florida.  In December 1995, Gray
executed a  definitive  agreement  to  purchase  the assets of  WCTV-TV,  a VHF,
CBS-affiliated  television  station in Tallahassee,  Florida and WKXT-TV, a VHF,
CBS-affiliated  television  station  in  Knoxville,  Tennessee,  as  well  as  a
communications   and  paging   business   operating  in  certain  parts  of  the
southeastern  United States.  The  transaction is expected to close by September
1996. J. Mack  Robinson,  Chairman of the Board of Bull Run,  Robert S. Prather,
Jr.,  President and a director of Bull Run, and Hilton Howell,  Vice  President,
Secretary and a director of Bull Run, are members of Gray's Board of Directors.

         In March 1995,  Bull Run acquired,  principally  from General  Electric
Capital  Corporation,  50% of the  outstanding  common  stock of Capital  Sports
Properties,  Inc.  ("CSP")  for a total  purchase  price of  approximately  $9.7
million.  CSP's assets consist of 50,000 shares of 8% cumulative preferred stock
(representing  all of the outstanding  preferred stock) and warrants to purchase
447,002  shares  of  common  stock   (representing   approximately  48%  of  the
outstanding

                                                    3

<PAGE>



shares  assuming  conversion  of the  warrants)  of  Host  Communications,  Inc.
("Host").  The warrants have a negligible  exercise price. During 1995, Bull Run
also acquired  approximately  8.7% of Host's currently  outstanding common stock
for approximately  $1,177,000.  Host is a collegiate  sports marketing  company,
producing sports publications,  syndicating radio and television broadcasts, and
producing audio/video marketing presentations.

         In  November  1995,  Bull Run  purchased,  for  $650,000,  65 shares of
convertible   preferred  stock  of  University  Sports  America,  Inc.  ("USA"),
representing  13.3% of USA's outstanding  preferred shares.  The preferred stock
owned  by  Bull  Run  is  convertible  into  65  shares  of  USA  common  stock,
representing  approximately  3% of the  outstanding  common  shares after giving
effect to such  conversion.  USA is a  newly-formed  entity  which  markets  and
operates  participatory  sports events and provides  collegiate sports marketing
services. Host owns approximately 33.8% of USA's outstanding common stock, which
Host  received  in  exchange  for its  contribution  to USA of certain of Host's
collegiate sports marketing business.

         In January 1996,  Bull Run entered into a Note Purchase  Agreement with
Gray pursuant to which Bull Run purchased an 8% Subordinated Note issued by Gray
in the  principal  amount of  $10,000,000  due in January  2005,  with  interest
payable quarterly beginning March 31, 1996. In connection with the Note Purchase
Agreement,  Gray issued to Bull Run warrants to purchase up to 487,500 shares of
Gray common stock at $17.88 per share,  warrants for 300,000 shares of which are
fully vested, with the remaining warrants vesting in five annual installments of
37,500 shares each beginning January 3, 1997,  assuming the 8% Subordinated Note
remains  outstanding.  Vested warrants are exercisable after January 3, 1998 and
expire in January 2006. The note is subordinated to Gray's outstanding debt to a
bank and an institutional  lender  (collectively,  "Senior Debt"),  and any debt
refinancing or modifying  Gray's Senior Debt.  Bull Run financed the loan with a
$10,000,000 increase in its outstanding long-term borrowings from a bank.

Principal Products and Markets

         The market for Datasouth's  products is directly  related to the market
for micro, mini and mainframe  computers,  because most computer systems include
one or more printers. Datasouth's impact printers compete in the medium and high
speed (i.e.,  300 to 600  characters  per second,  or "cps")  serial  impact dot
matrix  printer  markets.  Datasouth  provides  dot matrix  printers  for use in
applications where reliability, high duty cycles and/or thick forms printing are
required, such as in the printing of invoices, packing lists, hospital admission
forms,  airline tickets,  labels and checks, as well as data processing  reports
and spreadsheets.  Datasouth's dot matrix products  distinguish  themselves from
many lower priced  printers in their ability to print forms and reports as thick
as nine parts and to withstand rugged duty cycles.  Datasouth's  business is not
seasonal to any significant degree.

         Datasouth currently manufactures three dot matrix product families: the
Documax(TM), the Performax and the XL line. Documax(TM), a heavy-duty dot matrix
printer  designed to provide  maximum forms printing  capabilities  in a minimum
amount of space,  was introduced in April 1993. Documax(TM) is a narrow carriage
printer  intended for printing on demand  industry  specific  documents  such as
hotel bills, patient  admissions/discharge forms, airline tickets, packing slips
and  invoices.  A multipath  printer for  multipart  forms, Documax(TM) offers a
dual-tractor  feature which allows the operator to switch automatically from one
form to another. The original Documax(TM) versions print at speeds up to 333 cps
and generate bar codes, OCR and industrial graphics as well. In 1995,  Datasouth
introduced a 600 cps version of Documax(TM), with shipments scheduled to begin 
in 1996. The Performax line is a family of high speed serial  impact dot matrix
printers  which  operate  at speeds up to 622 cps. A number of  different  print
styles and sizes may be selected  depending on the  application.  Performax  can
print on  multipart  forms  having  up to six  parts  and has a demand  document
feature to allow immediate  tear-off of each form as it is printed.  The XL line
is a family of medium speed serial impact dot matrix  printers  which operate at
speeds  ranging from 300 to 400 cps. It replaced  Datasouth's  DS line of medium
speed serial impact dot matrix printers, which was discontinued in 1992.

         In 1994,  Datasouth  introduced the "FreeLiner(TM)," its first line of
portable thermal printers.

                                                    4

<PAGE>



The FreeLiner(TM) printer is used primarily for printing one label at a time for
various applications, such as packing and shipping labels. This line of printers
uses a new label stock which has no silicone coated liner. The "linerfree" stock
offers several advantages over conventional  liner-backed labels, including more
printable  labels per roll,  superior print image and durability and elimination
of label liner waste.  The "linerfree"  stock also generally has a lower overall
cost than conventional label stock. Delivery of the FreeLiner(TM) printer began
in October 1994. Datasouth commenced shipments of a desktop version of the 
printer, the "FreeLiner(TM) DT" in 1995.

         In 1995,  Datasouth  announced  the  "WinLiner,"  its first  internally
developed  and  manufactured  thermal  printer,  a portable  2-inch wide printer
targeted at label and receipt applications.  Datasouth expects to begin shipping
WinLiner  units,  which also take  advantage of  Datasouth's  "linerfree"  label
adaptations, in 1996.

Competition

         Competition in the computer printer industry is generally quite intense
and some of Datasouth's  competitors have greater  financial and other resources
than Bull Run. As the printer market continues to segment by speed, applications
and  technology,  Bull Run believes its dot matrix products to be competitive in
the  medium  and high  speed  serial  impact  dot  matrix  printer  markets  for
applications  requiring high performance output of text, graphics and bar codes,
and believes that its thermal printer products to be competitive in the portable
and desktop thermal printer markets. Bull Run believes that Datasouth's products
do not  generally  compete  in "mass  market"  dot matrix  and  thermal  printer
applications,  but are focused in industrial  vertical  markets often avoided by
large Japanese and domestic printer manufacturers due to their size and the size
of the overall market.

Manufacturing and Quality Control

         Datasouth's  manufacturing  operation  assembles products in accordance
with its designs and  specifications.  It utilizes components and sub-assemblies
procured  from  outside  suppliers,  some of which  produce  parts from  tooling
designed  and  owned  by  Datasouth.  Most  of  the  materials,  components  and
subassemblies  are  available  from a variety of sources and are  generally  not
subject to significant price volatility.  Although Datasouth has not experienced
any significant  problems in obtaining  materials,  components or subassemblies,
future shortages could result in production  delays which would adversely affect
its business.

         Datasouth's  approach to product  design  reflects an  awareness of the
practical  aspects  of  manufacturing  high  quality  products.  Commonality  of
components  and  subassemblies  across product lines  provides  efficiencies  in
quality control,  productivity,  material cost and inventory control.  Datasouth
verifies  the quality of its products by thorough  testing at various  stages of
the assembly process.

         Datasouth's production scheduling methodology makes use of Just-In-Time
manufacturing techniques, whereby final unit configuration is scheduled each 
day -- not weeks or months in advance -- to meet changing order requirements. 
All assemblies and raw materials are pulled through to replenish stock consumed,
thereby eliminating unnecessary inventories and scheduling. After configuration,
the units are burned-in and are available for shipment within 24 hours. As a 
result, the product mix can be altered within hours, allowing Datasouth to 
quote delivery in a much shorter period than many of its competitors. In 
addition, Datasouth utilizes automated component insertion, wave soldering and 
automated  test  equipment to reduce labor costs while maintaining high 
quality.

Warranty and Service

         Datasouth   generally   warrants  its  printers   against   defects  in
workmanship  for one year.  In  addition  to  providing  in-house  depot  repair
service,  distributors  and national third party service  organizations  provide
on-site repair under service contracts.  Datasouth has a technical support staff
accessible to all customers through a toll-free hotline.

                                                    5

<PAGE>




         Datasouth's  warranty  experience  over the past three years has ranged
from approximately .3% to .4% of revenue.  Total warranty expense for 1995, 1994
and 1993 was $73,000, $78,000 $66,000, respectively.

Sales and Distribution

         Datasouth  sells its  printers  through  an  international  network  of
approximately  60  independent  distributors  and directly to large volume major
accounts,  which  consist of  end-users  and original  equipment  manufacturers.
During 1995,  finished  product sales to  distributors  represented 35% of total
revenue,  and finished product sales to major accounts represented 44%, compared
to 40% and 38% in 1994, respectively.

         Datasouth's  distributors typically operate in nonexclusive territories
on a local,  regional,  national or international  basis. The distributors carry
complementary  lines of computers and peripheral products and may carry products
competitive with Datasouth's products. They sell principally to large industrial
companies, hospitals, banks, government agencies and educational institutions.

         In 1993,  Datasouth began to supply Documax(TM)  printers to SABRE,  a
division of American  Airlines  under a five year  contract.  The  contract  is,
however,  cancelable  at any  time  by  American  Airlines.  Moreover,  American
Airlines is under no  contractual  obligation to purchase any minimum  number of
printers  from  Datasouth  during the term of the  contract.  Sales to  American
Airlines  aggregated  approximately  $7,800,000 in 1995 and  $4,800,000 in 1994,
representing 30% and 22% of Datasouth's total sales, respectively.  For November
30, 1994 through December 31, 1994 (i.e.,  the 1994 period in which  Datasouth's
results  were  consolidated  with  Bull  Run's),   sales  to  American  Airlines
aggregated approximately $940,000, representing 34% of total operating revenue.

         Datasouth intends to continue  pursuing  aggressively new major account
business in 1996, while  maintaining and  strengthening  relationships  with key
distributors.

Backlog

         Datasouth  sells its products to its  customers  pursuant to cancelable
purchase orders and,  accordingly,  does not require firm quantity  commitments.
Datasouth's  customers  generally  issue  cancelable  purchase orders with short
delivery  lead times.  The time lapse  between  receipt of a purchase  order and
shipment of printers  generally  ranges  from one to 90 days.  For this  reason,
Datasouth's  production schedule is based substantially on anticipated releases,
and management does not regard the backlog of purchase orders at any one time to
be indicative of future trends in its revenue.

         As of December 31, 1995,  Datasouth  had unfilled  cancelable  purchase
orders with an aggregate selling price of approximately $755,000,  compared with
$3,150,000 and $1,688,000 as of December 31, 1994 and 1993, respectively.

Advertising and Promotion

         Datasouth   participates   in   numerous   regional,    national,   and
international  trade shows and actively  promotes its  products  through  direct
mail,  telemarketing  and  co-op  advertising  arrangements  with  distributors.
Datasouth  also  advertises  its  products  in  publications  such as "PC Week",
"Automatic   ID  News"  and   "Network   Computing".   Advertising   costs  were
approximately $198,000 and $244,000 in 1995 and 1994, respectively. For the 1994
period in which  Datasouth's  results  were  consolidated  with Bull Run's (i.e.
November 30, 1994 to December 31, 1994), advertising costs were insignificant.

Research and Development

         Datasouth employs over 20 engineers,  technicians and support personnel
to engage in basic and applied research.  In 1996,  Datasouth released a new 600
cps version of its Documax(TM)

                                                    6

<PAGE>



printer, and plans to release an internally-developed  portable thermal printer,
the  "WinLiner."  Current  engineering  efforts  are focused on  enhancement  of
existing  products  to expand  market  penetration,  customization  of  existing
products to meet special printing  applications for specific customer needs, and
development of new thermal  printers to complement those introduced by Datasouth
in 1995 and  1996.  New  markets  and  technology  are also  being  explored  in
conjunction with strategic business partners where Datasouth can conceivably add
value through design, manufacturing or distribution capabilities.

         Total  research  and  development  expense  incurred by  Datasouth  was
$1,872,000,  $1,515,000 and $1,735,000 in 1995, 1994 and 1993, respectively. For
the 1994 period in which  Datasouth's  results were consolidated with Bull Run's
(i.e. November 30, 1994 to December 31, 1994),  research and development expense
was $140,000.

Patents, Trademarks and Related Contracts

         Datasouth's  business  is  not  dependent  upon  the  existence  of any
patents, trademarks or related contracts.

Employees

         As of December 31, 1995, Bull Run had 130 full-time employees,  most of
whom were located at Datasouth's  administrative  and manufacturing  facility in
Charlotte,  North  Carolina.  No employees are subject to collective  bargaining
agreements,  and there have been no work  stoppages  due to labor  difficulties.
Management believes that its relationship with employees is good.

Export Sales

         Datasouth  sales to  non-domestic  customers,  located  principally  in
Western Europe,  Southeast Asia and Mexico, totaled approximately  $2,361,000 in
1995,  $1,700,000  in 1994 and  $998,000  in 1993.  For the 1994 period in which
Datasouth's  results were consolidated with Bull Run's (i.e.,  November 30, 1994
to December 31, 1994), such sales were $209,000.

Item 2.  Description of Property

         Bull  Run's  executive  offices  are  located  in  Atlanta,  Georgia in
approximately 2,000 square feet of office space leased from Delta Life Insurance
Company,  an affiliate of J. Mack  Robinson,  Chairman of the Board of Bull Run.
The lease expires on December 31, 2002,  subject to several  renewal  options on
the part of Bull Run. Bull Run anticipates that its current office space will be
suitable for its anticipated needs for the foreseeable future.

         Datasouth's  administrative  offices  and  operations  are  located  in
Charlotte,  North Carolina in approximately 60,000 square feet of fully-utilized
leased facilities. Although present facilities are suitable and adequate for its
current needs,  Datasouth owns  approximately  eight acres of land contiguous to
its  main  facility  for  future  expansion,  if  necessary.   Datasouth's  main
administrative and manufacturing  facility is leased through 1998 having a three
year renewal  option,  and  additional  office and  warehousing  space is leased
through 1997.

         Following  the sale of Bull Run's  interest  in the gold  mining  joint
venture,  Bull Run  retained a two and one-half  percent net smelter  royalty on
production  outside of the  recoverable  reserves  previously  identified at the
joint venture's property. Bull Run earned royalty income of approximately $2,000
in 1995 and $223,000 in 1994 relating to gold processed in those years. Bull Run
believes  that  gold  mined  but  not  processed  as of  December  31,  1995  is
insignificant,  therefore Bull Run does not anticipate  that it will receive any
material  amount of royalty  income for the  foreseeable  future.  The amount of
royalty  income,  if any,  to be  received  by Bull  Run in the  future  will be
dependent solely on factors outside the control of Bull Run, including the price
of gold and the costs of mining and processing gold from the property.


                                                    7

<PAGE>



Item 3.  Legal Proceedings

         Bull Run is not currently a party to any legal proceedings.

Item 4.  Submission of Matters to a Vote of Security Holders

         None

                                     PART II

Item 5.  Market for Common Equity and Related Stockholder Matters

Market Information

         The Common Stock is traded in the over-the-counter market on the NASDAQ
National  Market System under the symbol "BULL." The following  table sets forth
for each period  indicated  the high and low closing  sale prices for the Common
Stock as reported on the NASDAQ  National  Market  System.  Such prices  reflect
interdealer  prices  without  adjustments  for  retail  markups,   markdowns  or
commissions.

                   1994                         High             Low
                  First Quarter                 1.91             1.25
                  Second Quarter                1.81             1.19
                  Third Quarter                 1.69             1.28
                  Fourth Quarter                1.88             1.38

                  1995
                  First Quarter                 2.56             1.63
                  Second Quarter                3.19             2.03
                  Third Quarter                 4.25             2.75
                  Fourth Quarter                3.94             2.56
                  

Holders

         As of March 8,  1996,  there  were 3,257 holders  of record of Common
Stock.

Dividends

         It is the present policy of Bull Run's Board of Directors to retain all
earnings to finance the  development and growth of Bull Run's  businesses.  Bull
Run has never  declared or paid a cash dividend on its Common Stock.  Bull Run's
future  dividend  policy will depend upon its  earnings,  capital  requirements,
financial condition and other relevant factors.

Item 6.  Management's Discussion and Analysis or Plan of Operations
         The  information  required by this item is set forth under the captions
"Bull Run  Corporation  Management's  Discussion  and Analysis"  and  "Datasouth
Computer Corporation - Management's Discussion and Analysis" on pages 16, 17 and
29 in the Company's 1995 Annual Report, which
is incorporated herein by reference.

Item 7.  Financial Statements and Supplementary Data

         The financial  statements  required by this item are set forth on pages
18 through 27 and pages 30 through 32 in the Company's 1995 Annual  Report,  and
the  supplementary  data  required by this item is set forth under the  caption
"Selected Quarterly  Financial  Data  (Unaudited)" on pages 9 and 28 in the 
Company's 1995 Annual Report, which is  incorporated herein by reference.



                                                    8

<PAGE>



Item 8.  Changes in and Disagreements with Accountants on Accounting and 
            Financial Disclosure

         Not applicable

                                    PART III

Item 9.  Directors, Executive Officers, Promoters and Control Persons; 
         Compliance With Section 16(a) of the Exchange Act

         Except for the information  stated below,  the information  required by
this item is set forth under the caption  "Election  of  Directors - General" on
page 3, and under the caption  "Compliance  with Section 16(a) of the Securities
Exchange Act of 1934" on page 7 of the Company's Proxy Statement dated March 20,
1996, which is incorporated herein by reference.

         In addition to Messrs.  Prather, Howell and Robinson listed above, Bull
Run has the following executive officer:

FREDERICK J.  ERICKSON,  37, has been Vice  President - Finance,  Treasurer  and
Chief  Financial  Officer of Bull Run since 1994 and has been Vice  President  -
Finance & Administration,  Chief Financial  Officer,  Treasurer and Secretary of
Datasouth  since 1993. He was employed by Coopers & Lybrand from 1981 to 1993 as
a certified public accountant.


Item 10.  Executive Compensation

         The  information  required by this item is set forth under the captions
"Executive  Compensation",  "Long Term  Incentive  Plans",  "Employee  Incentive
Plans" and "Employment Arrangements" on pages 5 through 6 of the Company's Proxy
Statement dated March 20, 1996, which is incorporated herein by reference.


Item 11. Security Ownership of Certain Beneficial Owners and Management

         The  information  required  by this item is set forth under the caption
"Election of Directors" on pages 3 through 4 of the  Company's  Proxy  Statement
dated March 20, 1996, which is incorporated herein by reference.

Item 12. Certain Relationships and Related Transactions

         The  information  required  by this item is set forth under the caption
"Certain  Relationships  and Related  Transactions"  on page 7 of the  Company's
Proxy Statement dated March 20, 1996, which is incorporated herein by reference.

                                                    9

<PAGE>



                                     PART IV

Item 13.  Exhibits and Reports on Form 8-K

(a)      List of Documents filed as part of this Report

         (1)     Financial Statements and Related Independent Auditors' Reports:

                 The following consolidated financial statements of Bull Run 
                 Corporation and Independent Auditors' Report are incorporated 
                 by reference in Item 7 from the Bull Run Corporation 1995 
                 Annual Report:
                           Independent  Auditors'  Report  
                           Consolidated Balance Sheets as of December 31, 1995
                                   and 1994  
                           Consolidated  Statements  of Income for the 
                                   years ended December 31, 1995, 1994 and 1993
                           Consolidated Statements of  Stockholders' 
                                  Equity for the years ended December 31, 1995,
                                  1994 and 1993
                           Consolidated  Statements  of Cash Flows for the years
                                  ended December 31, 1995, 1994 and 1993
                           Notes to Consolidated Financial Statements
                           Supplementary Data, Selected Quarterly Financial Data
                                  (Unaudited)
                 The following consolidated financial statements of Datasouth  
                 Computer Corporation and Independent Auditors' Report are 
                 incorporated by reference in Item 7 from the Bull Run
                 Corporation 1995 Annual Report:
                           Consolidated  Statements  of  Income  for the  period
                                 January 1, 1994  through  November 29, 1994 and
                                 the year ended December 31, 1993
                           Consolidated  Statements of Cash Flows for the period
                                 January 1, 1994  through  November 29, 1994 and
                                 the year ended December 31, 1993
                           Notes to Consolidated Financial Statements
                           Supplementary Data, Selected Quarterly Financial Data
                                 (Unaudited)

                 Independent  Auditors'  Report on the  financial  statements of
                 Capital  Sports  Properties,  Inc. as of December  31, 1995 and
                 1994  and for  each of the  three  years  in the  period  ended
                 December 31, 1995 on page F-1 of this report

                 Independent  Auditors'  Report  on the  consolidated  financial
                 Statements of Host Communications, Inc. as of and for the years
                 ended June 30, 1995 and 1994 on page F-2 of this report

         (2)     List of Executive Compensation Plans and Contracts

                           Employment Agreement - Robert S. Prather, Jr.
                           Employment Agreement - James W. Busby
                           Employment Agreement - K. Nick Waller
                           Employment Agreement - Frederick J. Erickson
                           1994 Long Term Incentive Program
                           Non-Employee Directors' 1994 Stock Option Plan
                           Datasouth Employee Incentive Plan



                                                    10

<PAGE>

<TABLE>
<CAPTION>


         (3)     Exhibits
                                                                                                   Page Number or
                  Exhibit                                                                          Incorporation by
                  Numbers                         Description                                      Reference to
                <S>                  <C>                                                            <C>   
                   (2.1)            Agreement and Plan of Merger dated June 6, 1994                 (b)

                   (2.2)            Certificate of Merger of Datasouth Computer Corporation into
                                    Datasouth Computer Corporation (formerly, BRC Acquisition
                                    Corporation) dated November 29, 1994                            (b)

                   (3.1)            Articles of Incorporation                                       (b)

                   (3.2)            Certificate of Amendment to Articles of Incorporation, filed
                                    November 29, 1994                                               (b)

                   (3.3)            By-laws of the Registrant                                       (b)

                  (10.1)            Employment Agreement - Robert S. Prather, Jr.                   (c)

                  (10.2)            Employee Agreement - James W. Busby                             (e)

                  (10.3)            Employee Agreement - K. Nick Waller                             (e)

                  (10.4)            Employee Agreement - Frederick J. Erickson                      (e)
  
                  (10.5)            1994 Long Term Incentive Plan                                   (b)

                  (10.6)            Non-Employee Directors' 1994 Stock Option Plan                  (b)

                  (10.7)            1987 Non-Qualified Stock Option Plan                            (d)

                  (10.8)            Employee Incentive Plans                                         14

                  (10.9)            Lease Agreement between Delta Life Insurance Company and
                                    Bull Run dated as of January 1, 1993                            (a)

                  (10.10)           Lease Agreements between Hans L. Lengers and Datasouth
                                    Computer Corporation dated November 27, 1981                    (e)

                  (10.11)           Loan Agreement between Bull Run Corporation and Bank
                                    South, N.A., dated March 29, 1995                               (f)

                  (10.12)           Revolving Credit Note dated March 29, 1995                      (f)

                  (10.13)           First Modification of Loan Agreement between Bull Run
                                    Corporation and Bank South, N.A., dated January 3, 1996         (g)

                  (10.14)           First Term Note dated January 3, 1996                           (g)

                  (10.15)           Second Term Note dated January 3, 1996                          (g)

                  (10.16)           Note Purchase Agreement between Bull Run Corporation and
                                    Gray Communications Systems, Inc. dated January 3, 1996         (g)

                  (10.17)           8% Subordinated Note dated January 3, 1996                      (g)

                  (10.18)           Warrant to Purchase Common Stock dated January 3, 1996          (g)

                  (11)              Computation of Earnings per Share                               15

                  (13)              1995 Annual Report to Shareholders                              16

                  (21)              List of Subsidiaries of Registrant                              17

                  (23.1)            Consent of Ernst & Young LLP                                    18

                  (23.2)            Consent of KPMG Peat Marwick LLP                                19


                                                    11

<PAGE>



                  (23.3)            Consent of KPMG Peat Marwick LLP                                20

                  (27)              Financial Data Schedule                                         

                  (99)              Proxy Statement dated March 20, 1996                            21

</TABLE>



(a) Exhibit to Form 10-KSB Annual Report for the year ended  December 31, 1992
    (Commission  file  number  0-9385)  
(b) Exhibit  to  Form  S-4,  Registration Statement, effective November 3, 1994
(c) Exhibit to Form 10-KSB Annual Report for the year ended  December  31, 1993
    (Commission  file  number  0-9385) 
(d) Exhibit to Form 10-K Annual  Report for the year ended  December  31, 1988 
(e) Exhibit to Form  10-KSB  Annual  Report for the year ended  December  31, 
    1994 (Commission  file number  0-9385) 
(f) Exhibit to Form 8-K Current Report dated as of March 29, 1995 (Commission 
    file number 0-9385) 
(g) Exhibit to Form 8-K Current Report dated as of January 3, 1996 (Commission 
    file number 0-9385)


(b)      Reports on Form 8-K

         Bull Run filed a Current Report on Form 8-K dated as of January 3, 1996
in connection with the following:  (i) a modification in its Note Agreement with
a  bank  increasing  the  outstanding  borrowings  under  two  term  notes  from
$13,500,000 to $23,500,000,  and (ii) the execution of a Note Purchase Agreement
with Gray  pursuant to which Bull Run purchased a  $10,000,000  8%  Subordinated
Note due in January  2005,  which  additionally  provided  Bull Run  warrants to
purchase up to 487,500 shares of Gray common stock at  approximately  $17.88 per
share under certain conditions.

                                                    12

<PAGE>




                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 of 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, on March 25, 1996.


                                       BULL RUN CORPORATION

                                       BY:   /s/ Robert S. Prather, Jr.
                                                        Robert S. Prather, Jr.
                                                        President



         Signature                     Title                         Date


/s/ Robert S. Prather, Jr.        President and Director        MARCH 25, 1996
    Robert S. Prather, Jr.        (Principal Executive
                                  Officer)

/s/ Gerald N. Agranoff            Director                      MARCH 25, 1996
    Gerald N. Agranoff


/s/ James W. Busby                Director                      MARCH 25, 1996
   James W. Busby


/s/ Frederick J. Erickson         Vice President and            MARCH 25, 1996
   Frederick J. Erickson          Treasurer
                                  (Principal Accounting
                                  and Financial Officer)



/s/ Hilton H. Howell, Jr.         Vice President,               MARCH 25, 1996
   Hilton H. Howell, Jr.          Secretary and Director  

 
/s/ Alex C. Ritchie               Director                      MARCH 25, 1996
    Alex C. Ritchie


/s/ J. Mack Robinson              Director                      MARCH 25, 1996
    J. Mack Robinson

                                 



                                                    13


<PAGE>




                          Independent Auditors' Report

The Board of Directors
Capital Sports Properties, Inc:

We have audited the balance sheets of Capital Sports Properties, Inc. as of 
December 31, 1995 and 1994, and the related statements of earnings, changes 
in stockholders' equity and cash flows for each of the years in the three-year
period ended December 31, 1995, not separately presented herein. These 
financial statements are the responsibility of the Company's management. Our 
responsibility is to express an opinion on these financial statements based on 
our audits.

We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements. An audit 
also includes assessing the accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial 
statement presentation. We believe that our audits provide a reasonable basis 
for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Capital Sports Properties, Inc.
as of December 31, 1995 and 1994, and the results of its operations and its
cash flows for each of the years in the three-year period ended December 31, 
1995, in conformity with generally accepted accounting principles.

                                                 /s/ KPMG Peat Marwick LLP
Stamford, Connecticut
February 12, 1996

                                   F-1

<PAGE>

KPMG Peat Marwick LLP
1600 PNC Center
201 East Fifth Street
Cincinnati, OH 45202

Dayton, OH
                           Independent Auditors' Report

The Board of Directors
Host Communications, Inc.:

We have audited the consolidated balance sheets of Host Communications, Inc. 
and subsidiaries as of June 30, 1995 and 1994, and the related consolidated
statements of earnings, stockholders' equity, and cash flows for the
years then ended, not separately presented herein. These consolidated 
financial statements are the responsibility of the Company's management. Our 
responsibility is to express an opinion  on these consolidated financial 
statements based on our audits.


We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements. An audit 
also includes assessing the accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial 
statement presentation. We believe that our audits provide a reasonable basis 
for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Host 
Communications, Inc. and subsidiaries at June 30, 1995 and 1994, and the 
results of their operations and their cash flows for the years then ended 
in conformity with generally accepted accounting principles.



                                                   /s/ KPMG Peat Marwick LLP

September 11, 1995

                                   F-2

<PAGE>




<PAGE>

                                  EXHIBIT 10.8

                            EMPLOYEE INCENTIVE PLANS



DATASOUTH COMPUTER CORPORATION
INCENTIVE BONUS PLAN AND KEY EMPLOYEE BONUS PLAN

Incentive Bonus Plan

Eligibility - All employees of Datasouth Computer  Corporation employed at least
ninety days as of each December 31 (with exception for reason of death, military
duty or layoff),  except those  individuals  eligible for the Key Employee Bonus
Plan.

Bonus Pool - Datasouth's  "Income from Operations" before bonus expense,  less a
"Minimum Return", times 20%.

Minimum Return - Datasouth's  "Stockholder's  Equity"  pertaining to the printer
operations ( i.e., excludes the investment in Gray Communications Systems, Inc.,
net of related  liabilities)  times a required rate of return (as  determined by
the Bull Run Corporation Board of Directors)

Allocation  of Bonus  Pool - Based on an  employee's  pro rata  share of  "Bonus
Wages".

Bonus Wages - Equal to gross pay,  less (i) sick pay;  (ii)  commissions;  (iii)
bonuses;  (iv)  bereavement pay over 4 days; (v) overtime and overtime  premium;
and (vi) first 90 day wages and first 20 day wages  during  the fiscal  year for
new hires and rehires, respectively; plus, a disability or workers' compensation
adjustment, if applicable, as determined by management.

Payments  -  Annually,  following  completion  of  the  audit  of the  Bull  Run
consolidated  financial  statements,  but no  later  than  March  15.  3% of the
Incentive Bonus is contributed to the Datasouth Savings and Profit-Sharing  Plan
on behalf of the Bonus recipient.

Key Employee Bonus Plan

Eligibility - Employees of Datasouth Computer Corporation determined by the Bull
Run Board of Directors.

Bonus Pool - Datasouth's  "Income from Operations"  before Key Employee Bonuses,
but  after  Incentive  Bonuses,  times a %  determined  by the Bull Run Board of
Directors.

Allocation  of Bonus Pool - Specified % as  determined  by the Bull Run Board of
Directors.   A  portion  of  the  Key  Employee   Bonus  may  be  allocated  for
discretionary  bonuses to be paid to  employees  not  specified  as Key Employee
Bonus Plan  participants.  Allocation of discretionary  bonuses is determined by
Datasouth's management.

Payments  -  Annually,  following  completion  of  the  audit  of the  Bull  Run
consolidated  financial  statements,  but no later  than March 15. 3% of the Key
Employee Bonus is contributed to the Datasouth Savings and  Profit-Sharing  Plan
on behalf of the Bonus recipient.


                                                    14


<PAGE>
                                   EXHIBIT 11

                              BULL RUN CORPORATION

                        COMPUTATION OF EARNINGS PER SHARE

                (Dollars in thousands, except amounts per share)

<TABLE>
<CAPTION>

                                                                             Years Ended December 31
                                                                   1995             1994              1993
                                                                   ----             ----              ----
<S>                                                            <C>            <C>             <C>   

Primary:
     Net income (loss)....................................     $    723         $    216           $   180
                                                                  =====            =====             =====
Primary shares:
     Weighted average number of shares outstanding.........      22,127           13,350            12,377

     Assuming exercise of options ........................        1,109              184               126
                                                               --------         --------          --------

     Weighted average number of shares outstanding,
     as adjusted..........................................       23,236           13,534            12,503
                                                                  =====            =====             =====
Primary earnings per share:
     Net income (loss)....................................     $    .03         $    .02           $   .01




Assuming full dilution:
     Net income (loss)....................................     $    723         $    216           $   180
                                                                  =====            =====             =====
Fully diluted shares:
     Weighted average number of shares outstanding.......        22,127           13,350            12,377

     Assuming exercise of options.........................        1,151              197               145
                                                                -------         --------         ---------

     Weighted average number of shares outstanding,
     as adjusted..........................................       23,278           13,547            12,522
                                                                  =====            =====             =====
Fully diluted earnings per share:
     Net income (loss)....................................      $   .03          $   .02           $   .01
</TABLE>


                                                    15

<PAGE>


                               EXHIBIT 13
                           1995 ANNUAL REPORT
                            TO SHAREHOLDERS

                                  16
<PAGE>

(Bull Run Corporation logo appears in the background of page)

                                    BULL RUN
                                  CORPORATION

                                        1
                                   DIVERSITY
                                       2
                                   LEADERSHIP
                                       3
                                     GROWTH
                                       4
                                   OPPORTUNITY





                               1995 ANNUAL REPORT

<PAGE>

(Bull Run Corporation logo appears in the background of page)


OBJECTIVE

Maximize  shareholder  value 
 
1 DIVERSITY

 through the  acquisition  and

2 LEADERSHIP

 development  of well managed

3 GROWTH

operating companies with 

4 OPPORTUNITY

excellent growth potential.



<PAGE>

Fellow stockholders,
1995 was a banner year for Bull Run Corporation.


We made great strides to add value to our Company through asset diversification,
strengthened leadership,  and operations growth. The accomplishments achieved in
1995 provide us the opportunity to further our efforts in 1996 and beyond.

DIVERSIFIED   ASSET  BASE--Early  in  1995,  Bull  Run  acquired  a  significant
investment  in  Host   Communications,   Inc.,  an   outstanding   company  with
extraordinary growth potential through its unique blend of marketing, collegiate
sports syndication,  printing,  publishing and management services.  Through the
exercise of warrants for HCI's common  stock,  Bull Run would become its largest
stockholder,  owning nearly 30% of HCI's outstanding  common shares, in addition
to owning 50% of HCI's 8% cumulative preferred stock acquired with the warrants.
With the  addition of HCI, we now have a  significantly  influential  investment
position  in  three  operating  companies,  one  of  which,  Datasouth  Computer
Corporation,  we own 100%. In 1995 our affiliate,  Gray Communications  Systems,
acquired a newspaper  operation and executed two definitive  purchase agreements
for the acquisition of three television stations. Gray now owns and operates six
television   stations,   three  newspapers  and  four  other  print  advertising
publishers.

STRONG LEADERSHIP--One  quality we value highly when considering investment in a
business is the strength of its management  team. We believe that within each of
our  affiliated  companies,  we  have a  highly-qualified,  industry-experienced
management team exemplified by their  respective Chief Executive  Officers --Jim
Busby at Datasouth,  Ralph Gabbard at Gray, and most recently,  Jim Host of Host
Communications.  Strong leaders, when positioned in opportunistic  environments,
breed success. In November 1994, you approved the addition of two new members to
our Board of  Directors--Jim  Busby and Hilton Howell,  increasing the number of
Bull Run board members to six. We welcome them to our Board and appreciate their
valuable contributions during 1995.

OPERATIONAL,  INVESTMENT AND MARKET VALUE  GROWTh--We  experienced  considerable
growth in 1995--in  operating revenue,  total assets and market  capitalization.
1995 was the second consecutive record revenue year for both Datasouth and Gray.
Datasouth's  revenue increased 22% over 1994; Gray's 61%. We invested a combined
$11.6 million in HCI and an  HCI-affiliated  company in 1995, plus an additional
$1.9 million in Gray common stock,  increasing our  investment  position in Gray
from 25.7% to 27.2%.  Our market  capitalization  increased  nearly 78% in 1995,
from $36 million as of December 31, 1994 to $64 million as of December 31, 1995.

FUTURE  OPPORTUNITIES--We  will strive to continue our rapid growth.  Already in
1996,  Gray has closed its  acquisition  of WRDW-TV in Augusta,  Georgia and, in
connection  with our purchase of a $10 million note from Gray,  we have obtained
warrants for additional  Gray common stock.  Gray is also expecting to close its
previously-announced  acquisition  of two additional  television  stations and a
communications  and paging business by September 1996.  Datasouth has introduced
two new  products  which will begin  contributing  to its revenue and  operating
profits in 1996,  furthering the diversification of its printer product line. We
will continue the pursuit of other growth  opportunities  for Datasouth  through
potential  acquisitions  or  alliances.   We  are  excited  about  HCI's  recent
investment in University Sports America ("USA"). USA is a recently-formed entity
which will assume some of HCI's  operations,  complementing  USA's marketing and
management  of  participatory  amateur  sporting  events,  such  as the  popular
"Hoop-It-Up" 3-on-3 basketball tournaments.


A new era for Bull Run Corporation began in July 1992.

A new direction.  A new focus. Much has been  accomplished  since then, and much
more is to be achieved.  We look  forward to the  challenges  and  opportunities
ahead.

Sincerely,  

/s/ Robert S. Prather, Jr.

Robert S.  Prather,  Jr.  
President and Chief Executive  Officer  

<PAGE>


                              BULL RUN CORPORATION


Bull Run Corporation,  originally a mining resource company  incorporated  under
the name Bull Run Gold Mines,  Ltd., sold its mining  interests in November 1990
and changed its name upon reincorporating in Georgia in December 1992, following
the acquisition of approximately 30% of Bull Run by Robinson-Prather Partnership
in July 1992. In 1993, Bull Run began a series of  acquisitions  and investments
in  undervalued,   well-managed   operating   companies  with  excellent  growth
potential.



                                     DIVERSITY

(Datasouth logo)            DATASOUTH COMPUTER CORPORATION

Datasouth   Computer   Corporation   ("Datasouth"),   Bull  Run's   wholly-owned
subsidiary,  designs, manufactures and markets heavy-duty dot matrix and thermal
printers for industrial  applications.  Datasouth  sells its products  through a
network of  approximately  60  distributors  worldwide and direct to high volume
major  accounts  primarily  in  the   transportation/travel,   health  care  and
manufacturing/distribution   industries.

Datasouth,  based in Charlotte,  NC, manufactures and markets three distinct dot
matrix printer product families--Performax, a cost effective alternative to the
line printer for high speed report printing; the mid-range XL series, for medium
volume  forms  printing  applications;  and  Documax(TM), introduced in 1993 as
Datasouth's first narrow carriage printer, offering a dual tractor feature which
allows automatic switching from one form to another.

Datasouth  also has developed a line of portable and desktop  thermal  printers,
the  FreeLiner(TM)  and,  new in  1996,  the  WinLiner products. These  are used
primarily for printing one packing or shipping label at a time, with the ability
to use a revolutionary  new label stock which has no silicone coated liner.  The
"linerfree"  stock offers  several  advantages  over  conventional  liner-backed
labels  including  more  printable  labels per roll,  superior  print  image and
durability, and elimination of label liner waste, resulting in lower cost of use
and greater efficiency.


Datasouth's  manufacturing  capabilities provide a strategic advantage over most
competitors.  Focusing  on  customer  response  time and high  quality  customer
service, Datasouth can provide quick, on-time product delivery while maintaining
low finished goods inventories by scheduling  product  configuration  each day--
not weeks or months in advance--and configuring each unit to meet changing order
requirements.  All assemblies,  including PC boards assembled by Datasouth,  and
raw  materials  are  pulled  through  to  replenish  stock   consumed,   thereby
eliminating unnecessary inventories and scheduling. Datasouth's warranty expense
is well under 1% of revenue,  evidencing  Datasouth's  quality  workmanship  and
designs.  Datasouth's  staff of product  engineers  are  currently  focusing  on
enhancements to existing products, as well as furthering the Company's strategic
efforts in thermal printing technology.

2
<PAGE>

(Gray Communications Systems, Inc. logo)    GRAY COMMUNICATIONS SYSTEMS, INC.

Gray  Communications  Systems,  Inc. ("Gray"),  a 27.2%-owned equity investee of
Bull Run, is a 99-year old company based in Albany, Georgia,  founded to publish
The Albany Herald,  the second oldest newspaper in Georgia.  Gray's common stock
is traded on the New York Stock Exchange  under the symbol "GCS".


Gray operates six NBC and CBS affiliated  television  stations--WALB-TV, an NBC
affiliate  established over 40 years ago, maintaining a dominant position in the
Albany,  Georgia market;  WJHG-TV, an NBC affiliate,  currently the Panama City,
Florida market leader;  KTVE-TV, an NBC affiliate currently ranked second in the
Monroe,  Louisiana - El Dorado,  Arkansas market;  WKYT-TV, the CBS affiliate in
Lexington, Kentucky and the exclusive station for University of Kentucky sports,
ranked number one in its market for the past 18 years;  WYMT-TV, a CBS affiliate
located in Hazard,  Kentucky  acquired by Gray along with  WKYT-TV in  September
1994, ranked number one in its market;  and, WRDW-TV, a CBS affiliate located in
Augusta, Georgia acquired in January 1996, currently its market leader.

Gray also operates three daily  newspapers--The Albany  Herald,  established in
1891, a Southwest  Georgia daily newspaper having a circulation of approximately
30,000 Monday through Saturday and approximately 40,000 on Sundays; The Rockdale
Citizen,  acquired  by Gray in May 1994,  a  Conyers,  Georgia  daily  newspaper
established  in 1953 having  circulation  of  approximately  10,000 and a unique
distinction of having a ratio of paid  subscribers per number of households in a
suburban county of approximately 48%; and, The Gwinnett  Post-Tribune,  acquired
by Gray in  January  1995 as a  three-day  a week  newspaper  in  Lawrenceville,
Georgia  having a  circulation  of 13,000 in the fast  growing  Gwinnett  County
market,  converted  to a five-day a week  newspaper in 1995.  In addition,  Gray
publishes four area advertising  weekly shoppers in Southwest  Georgia and North
Florida.

In December 1995, Gray executed a definitive agreement to purchase the assets of
WCTV-TV,  a CBS affiliate  located in  Tallahassee,  Florida and WKXT-TV,  a CBS
affiliate  in  Knoxville,  Tennessee,  as well as a  communications  and  paging
business  located in the  Southeast.  The  transaction  is  expected to close by
September 1996.


(Host Commmications, Inc. logo)   HOST COMMUNICATIONS,  INC.

Privately-held Host Communications,  Inc. ("HCI"), based in Lexington, Kentucky,
provides media and  marketing services to universities,  athletic conferences 
and the National Collegiate Athletic Association ("NCAA"). On a fully-diluted  
basis, Bull Run owns 29.7% of HCI's common stock and 50% of HCI's outstanding
preferred stock.  In 1995, HCI  contributed certain of its collegiate sports
marketing   operations,  representing  approximately  50% of  HCI's  revenue,
for a 33.8%  interest in the common stock of  University  Sports  America,  Inc.
("USA"),  a  newly-formed  company  which  also  markets  and  operates  amateur
participatory  sporting events. Bull Run also directly invested in USA preferred
stock  convertible  to  approximately  3% of  USA  common  stock.  Prior  to its
investment in USA, HCI  generated  approximately  $50 million in annual  revenue
providing its unique blend of services.

3
<PAGE>

HCI's present  operations  include:

SPORTS--The  NCAA,  an HCI  client  since  1975,  benefits  from  the  company's
management  and  production of five national  radio  broadcasts  and  nationally
televised  "NCAA  Today" show on ESPN.  HCI manages the NCAA  Corporate  Partner
Program which features blue chip companies such as American  Airlines,  American
Express, Frito Lay, Gillette, Hershey's,  Oldsmobile,  Pepsi-Cola and Sears. HCI
has  also been  integral  to the  development  of The Great Games that showcase
Football Alliance member collegiate football teams in bowl games.

AUDIO / VIDEO SERVICES--HCI's MainStreet Productions operates recording studios
equipped to handle live broadcast  productions and soundtracks for radio,  video
and  multi-range  presentations,  producing  captivating  and  persuasive  video
presentations  from concept to completion,  often using  pre-existing  script or
video footage.  This unit can be seen at work during "NCAA Today"  broadcasts on
ESPN, and behind the scenes  arranging  television and radio network  clearances
and distribution agreements.

PUBLISHING AND PRINTING--Among the 300-plus annual publications  produced by HCI
are NCAA basketball championship programs, including the high-profile NCAA Men's
and Women's Final Four programs.  HCI's  electronic  publishing  system provides
creative  flexibility  and  immediate  response  capabilities,  and its printing
operation  offers  the  newest  technological   advances  in  print  production,
including   computerized   typesetting,   cameras   and   stripping   equipment,
complemented  by its bindery  procedures.  HCI  provides  services  ranging from
graphic design,  typesetting and image assembly to printing and binding, to over
600 clients annually.

ASSOCIATION   MANAGEMENT--HCI   manages  the  affairs  of  the   National   Tour
Association,  a leading  group of travel and tour  professionals,  by  providing
services in the areas of marketing,  publishing,  government lobbying, business,
education  and  membership  growth.  HCI  also  offers  customized   association
management   services  ranging  from  full  service  management  to  specialized
consulting.

(University Sports America logo) UNIVERSITY SPORTS AMERICA, INC.

Effective  July 1, 1995,  HCI and  Streetball  Sports  Ventures  Partners,  L.P.
("Streetball") joined forces by forming USA, thereby offering corporate sponsors
and   advertisers  the  broadest  array  ever  of  sponsorship  and  promotional
opportunities involving college athletics and participatory sporting events. HCI
and Streetball contributed operations, while others contributed cash, for common
and/or convertible preferred stock in USA.

USA's  operations  include  the following:

COLLEGIATE  SPORTS--USA  provides  management and marketing services to athletic
departments  and  conferences,   including  the  development  and  marketing  of
corporate sponsor programs;  providing print, publication,  and video production
services (generally outsourced to HCI).

EVENTS--Building   on  the   established   success  of   Streetball's   national
"Hoop-It-Up"  3-on-3  basketball   tournaments,   USA  manages  and/or  operates
participatory   sporting   events  on  the  local,   collegiate,   national  and
international levels.

PROPERTIES--USA  develops  and markets  trademarks  that  currently  include the
Historically Black Collegiate Coalition ("HBCC"), "Pepito Ball", "Women's Sports
America" and Tradition  Bowls,  such as the Dr Pepper Red River  Shoot-out,  the
annual  football  contest  between the University of Texas and the University of
Oklahoma.

4

<PAGE>

                                   LEADERSHIP

Strong,  experienced leadership is and will be a vital element in the growth and
profitability  of Bull  Run  and its  affiliates,  due at  least  in part to the
autonomous nature of the operations.

(Bull Run logo appears here) ROBERT S.  PRATHER,  JR.--Bull  Run's  President  
and CEO since July  1992,  Bob Prather was a Vice President with Fuqua  
Industries  ("Fuqua") from 1971 through 1980,  primarily  responsible  for  the
search,  analysis  and  negotiation  of approximately  35 Fuqua  acquisitions.
He acquired  his own business in 1980, a steel fabricator, growing it 
internally from $4 million in sales in 1980 to over $75 million in 1992, with 
10 years of profitable earnings.

(Bull Run logo appears here) J. MACK  ROBINSON--Bull  Run's  Chairman  of the 
Board and since  July  1992,  a Director,  Mack  Robinson  is Chairman  and  
President  of Delta Life  Insurance Company,  Chairman  of  Atlantic  American 
Corporation,  an  insurance  holding company,  and  is a director emeritus of  
Wachovia Corporation. Over his illustrious career, he has started or controlled
more than 20 community banks, a chain of over 100 consumer lending offices, the
Paris fashion house of Yves St. Laurent, the Rhodes Inc. furniture chain, life 
and casualty insurance companies, lumber mills, a pest control company and a 
thoroughbred  race horse  breeding farm.


(Datasouth logo appears here) JAMES W. BUSBY--One of Datasouth's  founders in 
1977,  Jim Busby has been its President  since  1984, heading an organization  
which  has  manufactured  an installed  base of over  215,000  printers in a 
highly  competitive  and rapidly changing market. As a 20-year veteran of the 
computer printer  industry,  he has been a frequent speaker at various printer
industry events.

(Gray Communications System, Inc. logo appears here) RALPH W. GABBARD--Gray's  
President since December 1995, and President of Gray's Broadcast Group from 
1994 until November 1995,  Ralph Gabbard is a 30-year media executive. He is 
recognized nationally as an industry leader,  currently serving as Chairman  
of the CBS  affiliates  body as well as  Chairman of the National Association 
of Broadcasters Television Board of Directors.

(HCI Logo appears here) W. JAMES HOST--HCI's  Chairman and CEO since founding
the Company in 1971, Jim Host is a recognized  leader in the collegiate  
sports  marketing  field.  He is currently a delegate  to the White House  
Conference  on Travel & Tourism  and a board member of the Tourism Works for 
America Council of Washington, D.C.

5

<PAGE>

GROWTH

Since the investment of Robinson-Prather  Partnership in July 1992, Bull Run and
its  affiliates  have grown through a series of  acquisitions  and  investments,
achieving tremendous growth in operating revenue and market value.


JULY 1992
Robinson-Prather Partnership
acquires  30% of Bull Run

APRIL 1993
Bull Run acquires 43.6%
of  Datasouth  for $7.5 million

AUGUST 1993
Datasouth acquires 21.1% of
Gray for $11.1  million

MAY 1994
Gray  acquires  The  Rockdale
Citizen,  a daily
newspaper,  for $4.8 million

SEPTEMBER 1994
Gray  acquires 2  CBS-affiliated  TV
stations  in Kentucky  for $38  million

OCTOBER 1994
Gray  acquires 4 weekly
shoppers in SW Georgia for
$1.5 million

NOVEMBER 1994
Bull Run  acquires  remaining  56.4% of
Datasouth  through a merger

JANUARY 1995
Bull Run acquires  6.9% of HCI's
outstanding  common  stock;  Gray
acquires the Gwinnett  Post-Tribune,
then a 3-day a week  newspaper,
for $3.3 million

MARCH 1995
Bull Run acquires 50% of Capital
Sports  Properties, which owns all
of HCI's  preferred  stock and
warrants  to  acquire  48% of HCI
common  stock  for  $9.7  million

APRIL 1995
Gray signs a definitive agreement
to acquire a CBS-affiliated TV station
in  Augusta,  Georgia  for $35
million  (closed in  January  1996)

NOVEMBER 1995
Bull  Run  acquires  preferred  stock  of USA
convertible to 3% of USA's common stock

DECEMBER 1995
Gray signs a definitive  agreement
to acquire CBS affiliated TV
stations in  Knoxville  and
Tallahassee

INVESTMENTS AND  ACQUISITIONS--Since  1993, Bull Run has consummated  several of
its own  investments  and  acquisitions,  as well as functioned as a provider of
services,  including  candidate  identification,  evaluation  and analysis,  and
transaction negotiation, in connection with investments and acquisitions made by
its affiliates.

                       TOTAL INVESTMENTS AND ACQUISITIONS

 (Total Investments and Acquisitions chart appears here. Plot points are below)

                              BULL RUN CORPORATION
1993 $7.5 million
1994 $15.2 million
1995 $11.6 Million

                        DATASOUTH COMPUTER CORPORATION
1993 $11.1 Million
1994 $1.2 million
1995 $1.9 million
                       GRAY COMMUNICATIONS SYSTEMS, INC.
1993 $1.5 million
1994 $44.3 million
1995 $3.3 million
1996 $35.0 million
      (as of March 1, 1996)

6
<PAGE>


OPERATING REVENUE--Since Bull Run's  investment  in Datasouth and Gray in 1993,
operating revenue of each of the companies has steadily increased.

                               OPERATING REVENUE
         (Operating Revenue chart appears here. Plot points are below)

                        DATASOUTH COMPUTER CORPORATION

1991 $15.5 million
1992 $15.4 million
1993 $16.9 Million
1994 $21.7 million
1995 $26.4 million
                        GRAY COMMUNICATIONS SYSTEMS, INC.
1991 $22.5 million
1992 $24.6 million
1993 $25.1 million
1994 $36.5 million
1995 $58.6 million


ADJUSTED ALLOCABLE EARNINGS--Bull Run's aggregate allocable share of its
investees' undistributed earnings, based on Bull Run's economic ownership of
each investee as of the end of each year, has risen rapidly. The calculation
of allocable undistributed earnings eliminates the impact of goodwill
amortization recognized by Bull Run as required by generally accepted
accounting principles, as well as the after-tax impact of unusual charges
recognized by the investees which can distort the comparability of their
results.

                          ADJUSTED ALLOCABLE EARNINGS
                              BULL RUN CORPORATION

        (Adjusted Allocable Earnings chart appears here. Plot points are below)

  DATASOUTH COMPUTER            GRAY COMMUNICATIONS              HOST
   CORPORATION                     SYSTEMS, INC.          COMMUNICATIONS, INC.
Initial Investment: 1993     Initial Investment: 1993   Initial Investment: 1995

Bull Run's ownership as of December 31
1993 43.6%                    1993   9.2%                   1993 N/A
1994 100%                     1994  25.7%                   1994 N/A
1995 100%                     1995  27.2%                   1995 29.7% (2)

Bull Run's allocable share of undistributed
  earnings (in 000's) (1)
1993 $(15)                    1993  $126                    1993 N/A
1994 $1,021                   1994  $634                    1994 N/A
1995 $1,492                   1995  $159                    1995 $384

1993 = $111
1994 = $1,655
1995 = $2,035


(1) calculated  based on Bull Run's ownership as of December 31 of each year
(2) includes Bull Run's warrants for HCI's common stock exercisable at $.01 per
      share, assuming exercise of all outstanding warrants

7
<PAGE>


Market Value--Since the investment in Bull Run by Robinson-Prather
Partnership in 1992, market value per share and market capitalization has
increased dramatically.

                    HIGH/LOW/CLOSING MARKET PRICE PER SHARE

(High/Low/Closing Market Price Per Share chart appears here. Plot 
points are below)

                              BULL RUN CORPORATION
As of and for the years ended December 31

High    $0.53  $1.31   $1.94  $1.91  $4.25

Closing $0.38  $1.19   $1.56  $1.63  $2.89

Low     $0.38  $0.38   $0.78  $1.19  $1.63

         1991   1992    1993   1994   1995

                               TOTAL MARKET VALUE

         (Total Market Value chart appears here. Plot points are below)

                              BULL RUN CORPORATION

1991 $3.4 MILLION                                    As of December 31
1992 $12.7 MILLION
1993 $19.5 MILLION
1994 $36.0 MILLION
1995 $64.0 MILLION



OPPORTUNITY

In 1996 and beyond,  Bull Run and its affiliates are poised to take advantage of
their  recent  investment  and  operational  accomplishments.  Each  company has
positioned itself for future growth,  expansion and  profitability.  New product
offerings from Datasouth, both in the dot matrix and thermal printer categories,
are expected to solidify,  strengthen and enhance its position in the industrial
printer  market.  Gray is expected to again  increase its operating  revenue and
operating cash flow by virtue of its acquisition of WRDW-TV in Augusta,  Georgia
and its pending  acquisition of WCTV-TV in  Tallahassee,  Florida and WKXT-TV in
Knoxville, Tennessee. Assuming completion of the pending transaction, the number
of Gray television  stations would increase to eight, six of which are currently
number one in their respective markets. HCI is expected to continue its business
growth through  increasing  participation in the NCAA Corporate Partner Program,
increased emphasis on its publishing and printing operations, the development of
the "Football  Alliance" and extension of its association  management  services.
Bull Run and HCI will  also  benefit  from the  newly-formed  University  Sports
America ("USA"), which will develop and market the Historically Black Collegiate
Coalition  ("HBCC"),  college  football's  "Tradition Bowls" and enhancements in
women's  collegiate  sports,  as well as USA's enormously  popular  "Hoop-It-Up"
3-on-3  amateur  basketball  tournaments  and similar  participatory  events and
tournaments. In addition, Bull Run and its affiliated companies will continue to
pursue acquisitions and strategic alliances as opportunities  arise.

8

<PAGE>
                              BULL RUN CORPORATION
                            SELECTED FINANCIAL DATA

<TABLE>
<CAPTION>
                          (Dollars and shares in thousands, except per share amounts)
                                                       1995         1994         1993         1992        1991
<S>                                                   <C>          <C>          <C>          <C>         <C>
OPERATING RESULTS FOR THE
  YEAR ENDED:
Revenue from printer operations                       $26,432      $ 2,751
Cost of goods sold                                     18,649        1,853
Gross profit                                            7,783          898
Consulting fees                                           719          100      $   250
Royalty income                                              2          223          214      $  146      $   53
Operating expenses                                     (6,764)      (1,174)        (595)       (710)       (519)
Income (loss) from operations                           1,740           47         (131)       (564)       (466)
Equity in earnings of affiliated companies                107          266          243
Interest income (expense), net                           (944)         (11)         116         294         383
Income (loss) before income taxes                         903          302          228        (270)        (83)
Income tax (provision) benefit                           (180)         (86)         (48)         54          17
Net income (loss)                                     $   723      $   216      $   180      $ (216)     $  (66)
Earnings (loss) per share                             $   .03      $   .02      $   .01      $ (.02)     $ (.01)
Weighted average shares                                23,236       13,534       12,503       9,993       9,563
FINANCIAL POSITION AS OF
  DECEMBER 31:
Working capital                                       $ 3,739      $ 4,813      $   400      $6,173      $5,356
Investment in affiliated companies                     29,246       15,709        7,798
Total assets                                           44,300       30,756        8,250       6,297       5,389
Long-term obligations                                  14,896        2,775
Stockholders' equity                                   24,079       23,584        8,151       6,176       5,362
Current ratio                                             1.9          2.6          8.9        51.9       201.4
Book value per share                                  $  1.09      $  1.07      $  0.65      $ 0.58      $ 0.59
</TABLE>

The changes in financial position from 1994 to 1995 were due to Bull Run's
investments in CSP, HCI and USA. The changes in financial position from 1992 to
1993 to 1994, and the changes in operating results from 1993 to 1994 to 1995,
were due to the investment in a 43.6% interest in Datasouth in April 1993 and
merger with Datasouth in November 1994. No dividends were declared or paid
during the periods presented.
                               SELECTED QUARTERLY
                           FINANCIAL DATA (UNAUDITED)
<TABLE>
<CAPTION>
                                  (Dollars in thousands, except per share amounts)
                                                                       FIRST       SECOND        THIRD       FOURTH
                                                                      QUARTER      QUARTER      QUARTER      QUARTER
<S>                                                                   <C>          <C>          <C>          <C>
1995:
Revenue from printer operations                                       $ 7,439      $ 7,132      $ 6,097      $ 5,764
Gross profit                                                            2,278        2,154        1,842        1,509
Other operating revenue                                                    83          351            1          286
Net income                                                                268          376           27           52
Earnings per share                                                        .01          .02          .00          .00
1994:
Revenue from printer operations                                                                              $ 2,751
Gross profit                                                                                                     898
Other operating revenue                                               $    62      $    64      $   161           36
Net income (loss)                                                         (40)         (73)          96          233
Earnings (loss) per share                                                (.00)        (.01)         .01          .01
1993:
Operating revenue                                                     $    17      $    55      $    71      $   321
Net income (loss)                                                         (57)        (140)          49          328
Earnings (loss) per share                                                (.00)        (.02)         .00          .03
</TABLE>

                                                                            9

<PAGE>

(The Datasouth logo appears here with DATASOUTH spelled out beside it. It
runs across pages 10 and 11)

<PAGE>

(A Photo of three people working appears here)

(A Photo of computer printers appears here)

(A Photo of the Datasouth building appears here)

(A Photo of a person with a computer printer on their side appears here)

<PAGE>

(Logo of Gray Communications Systems, Inc. appears here)

<PAGE>

(A Photo of satellite dishes appears here)

(A Photo of a television news anchor crew appears here)

(A Photo of a building appears here)

(A Photo of the breakfast table with a newspaper appears here)

(A Photo of a TV station control panel appears here)

<PAGE>

(Host Communications, Inc. Logo appears here)

(University Sports America, Inc. Logo appears here)

(The Notre Dame University Logo appears here)

(The University of Kentucky Logo appears here)

(The NCAA Logo appears here)

(The Southeastern Conference Logo appears here)

(The University of South Carolina Logo appears here)

<PAGE>

(Four photos appear on this page depicting people in a recording studio,
a person playing basketball with the words HOOP-IT-UP, football players
and the cover of a magazine labeled INSIDE OUTSIDE, A Behind the Scenes Look
at Kentucky Basketball)



<PAGE>
                              BULL RUN CORPORATION
                            MANAGEMENT'S DISCUSSION
                                  AND ANALYSIS
RESULTS OF OPERATIONS
In April 1993, Bull Run purchased approximately 43.6% of the outstanding shares
of the common stock of Datasouth Computer Corporation ("Datasouth"). On November
29, 1994, Datasouth was merged into a newly-formed, wholly-owned subsidiary of
Bull Run as a result of the exchange of three shares of Bull Run common stock
for each share of outstanding Datasouth common stock which Bull Run did not then
own. Immediately following the merger, the wholly-owned subsidiary changed its
name to Datasouth Computer Corporation (also referred to as "Datasouth"). Prior
to the merger, Bull Run accounted for its investment in Datasouth under the
equity method of accounting whereby Bull Run's proportionate share of
Datasouth's operating results were reported in the Statement of Income under the
caption "Equity in earnings of affiliated companies". Therefore, whereas in 1995
Datasouth's operating results are consolidated with Bull Run's, only Datasouth's
results for the period November 30, 1994 through December 31, 1994 are similarly
consolidated in 1994.

Revenue from printer operations of $26,432,000 in 1995 represented a 22%
increase over Datasouth's revenue in 1994 of $21,746,000, $2,751,000 of which
was realized in 1994 subsequent to the merger. The increase was largely
attributable to an increase in sales to the SABRE Travel Information Network
("SABRE"), a division of American Airlines, from approximately $4,400,000 in
1994 to approximately $7,800,000 in 1995, and a similar increase in demand for
Datasouth's DOCUMAX (TM) printer from other airlines and travel networks.

Bull Run earned $719,000 in consulting fees in 1995, compared to $100,000 and
$250,000 in 1994 and 1993, respectively, for management assistance to Gray
Communications Systems, Inc. ("Gray") relative to acquisitions and debt
financing. There is no assurance that consulting fees, if any, will be earned in
the future.

Royalties, attributable to an interest in mining properties which was sold in
1990, were earned by Bull Run based on quantities of gold processed. Royalty
income was insignificant in 1995, having decreased from $223,000 in 1994 and
$214,000 in 1993. The amount of royalty income, if any, to be received in the
future will be solely dependent on factors outside Bull Run's control.

Bull Run's consolidated operating expenses of $6,764,000 in 1995 represents a
$650,000, or 11%, increase over the combined operating expenses of Bull Run and
Datasouth in 1994, $283,000 of which resulted from an increase in goodwill
amortization attributable to the merger. The remaining increase is due to the
cost of Datasouth's research and development efforts in 1995, much of which was
incurred for the design of two new printer lines introduced in the first quarter
of 1996. Only Datasouth's operating expenses for the period November 30, 1994
through December 31, 1994 are reflected in Bull Run's consolidated operating
expenses in 1994.

Equity in earnings of affiliated companies, totaling $107,000 in 1995, includes
Bull Run's proportionate share of the earnings of Gray, Host Communications,
Inc. ("HCI") and Capital Sports Properties, Inc. ("CSP"), net of goodwill
amortization totaling $378,000, whereas the amounts presented in 1994 and 1993
of $266,000 and $243,000, respectively, include Bull Run's equity in the
earnings of Datasouth prior to the merger.

Interest income of $116,000 in 1993 was a result of temporary cash investments
on hand prior to the investment in Datasouth common stock in April of that year.
Interest expense of $984,000 in 1995 resulted from borrowings to finance
investments in Gray, HCI, CSP and University Sports America, Inc. ("USA").

In 1995, Bull Run utilized a $101,000 research and development credit which was
carried forward from prior years. As of December 31, 1995, Bull Run has
Alternative Minimum Tax ("AMT") credit carryforwards totaling $430,000 to reduce
regular Federal tax liabilities in the future, of which, $131,000 will serve to
reduce goodwill when realized. As a result of recognizing approximately $58,000
in AMT credits in 1995, and a change in judgment regarding the realizability of
remaining AMT credit carryforwards, the valuation allowance on deferred tax
assets was reduced in the fourth quarter of 1995 thereby reducing the 1995
income tax provision by approximately $250,000.

16

<PAGE>
In March 1995, the Financial Accounting Standards Board issued Statement No.
121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed Of", which requires recognition of impairment losses on
long-lived assets used in operations when indicators of impairment are present
and the undiscounted cash flows estimated to be generated by those assets are
less than the assets' carrying amount. Bull Run will adopt Statement No. 121 in
the first quarter of 1996 and, based on current circumstances, does not believe
the effect of adoption will be material.

LIQUIDITY AND CAPITAL RESOURCES

Investments in HCI and CSP, totaling $10,942,000 in 1995, were financed
primarily with $13,500,000 in bank term loans, which also served to refinance an
existing $3,000,000 bank term loan and $900,000 outstanding on a line of credit.
Investments in Gray and USA, totaling $2,580,000 in 1995, were financed
primarily with borrowings under Bull Run's bank line of credit and revolving
bank credit facility. Investments in Datasouth were financed with available cash
and short-term investments of $309,000 in 1994 and $7,555,000 in 1993, a private
issuance of Bull Run's common stock for $1,751,000 in January 1993, and the
issuance of Bull Run common stock valued at $15,217,000 to Datasouth's former
shareholders in connection with the November 1994 merger.

In January 1996, Bull Run entered into a Note Purchase Agreement with Gray
pursuant to which Bull Run purchased a certain 8% Subordinated Note issued by
Gray in the principal amount of $10,000,000 due in January 2005, with interest
payable quarterly beginning March 31, 1996. In connection with the Note Purchase
Agreement, Gray issued to Bull Run warrants to purchase up to 487,500 shares of
Gray common stock at approximately $17.88 per share. Warrants for 300,000 of the
487,500 shares are fully vested, with the remaining warrants vesting in five
annual installments of 37,500 shares each beginning January 3, 1997, assuming
the 8% Subordinated Note remains outstanding. Vested warrants are exercisable
after January 3, 1998 and expire in January 2006. The Note is subordinated to
Gray's outstanding debt to a bank and an institutional lender. Bull Run financed
the purchase with a $10,000,000 increase to its outstanding bank term loan
borrowings. The bank term loans totaling $23,500,000, subsequent to the January
1996 transactions, are payable in monthly installments of $200,000 beginning
February 1999, and currently bear interest at the London Interbank Offer Rate
("LIBOR") plus 1.75%, which was 7.554% as of December 31, 1995.

In November 1994, Bull Run announced that its Board of Directors had authorized
the repurchase of up to 2,000,000 shares of Bull Run's common stock. During
1995, 123,000 shares were repurchased at a cost of $330,000. Repurchases may be
made from time to time in the open market or directly from shareholders at
prevailing market prices, and may be discontinued at any time.

Working capital has decreased to $3,739,000 as of December 31, 1995 from
$4,813,000 as of December 31, 1994 as a result of borrowings under a line of
credit to finance the purchase of additional shares of Gray. The increase in
working capital during 1994 of $4,413,000 was attributable to the merger with
Datasouth, whose working capital at the effective date of the merger was
$4,803,000, and the decrease in working capital in 1993 of $5,773,000 was due to
the use of cash and short-term investments as part of the initial investment in
Datasouth.

Inventories have increased to $3,755,000 as of December 31, 1995 from $2,609,000
as of December 31, 1994 due to the fulfillment of significant purchase
commitments in 1995 and the addition of raw materials to be used in the
manufacture of Datasouth's new printer product lines in 1996. As of December 31,
1995, Datasouth had purchase commitments totaling approximately $5,800,000,
primarily for raw materials inventories.

Bull Run has an available bank line of credit of $3,000,000 expiring April 30,
1996, limited to 80% of eligible accounts receivable, and a revolving bank
credit facility providing up to $1,500,000 of available credit, due April 1,
1997. The limitation on the $3,000,000 line was $2,741,000 as of December 31,
1995. As of December 31, 1995, $1,285,000 was outstanding under the $3,000,000
line and $1,396,000 was outstanding under the $1,500,000 revolver. The
facilities bear interest at the banks' prime rate, which was 8.5% as of December
31, 1995.

Capital spending for 1996 is expected to be approximately $650,000. Bull Run
believes that its current working capital, cash flow from operations and funds
available under its line of credit and revolving credit facility will be
sufficient to fund its debt service, working capital requirements and capital
spending requirements for the next year. Any capital required for potential
additional business acquisitions would have to be funded by issuing additional
securities or by entering into other financial arrangements.

17

<PAGE>
                              BULL RUN CORPORATION
                          CONSOLIDATED BALANCE SHEETS
                       (Dollars and shares in thousands)
<TABLE>
<CAPTION>
                                                                                                     DECEMBER 31
                                                                                                  1995         1994
<S>                                                                                              <C>          <C>
ASSETS
Current assets:
  Cash and cash equivalents                                                                      $   146      $   824
  Marketable securities                                                                                           500
  Accounts receivable                                                                              3,909        3,809
  Inventories                                                                                      3,755        2,609
  Other                                                                                              185           74
     Total current assets                                                                          7,995        7,816
Property and equipment, net                                                                        2,512        2,358
Investment in affiliated companies                                                                29,246       15,709
Goodwill                                                                                           4,314        4,717
Other assets                                                                                         233          156
                                                                                                 $44,300      $30,756
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Note payable and current portion of long-term debt                                             $ 1,285      $   225
  Accounts payable                                                                                 1,591        1,612
  Accrued and other liabilities:
     Employee compensation and related taxes                                                         569          652
     Income taxes                                                                                    393          244
     Other                                                                                           418          270
        Total current liabilities                                                                  4,256        3,003
Long-term debt                                                                                    14,896        2,775
Deferred income taxes                                                                              1,069        1,394
Stockholders' equity:
  Common stock ($.01 par value; authorized 100,000 shares; issued 22,280 and 22,137 shares as
     of December 31, 1995 and 1994, respectively)                                                    223          221
  Additional paid-in capital                                                                      20,503       20,403
  Treasury stock, at cost, 123 shares                                                               (330)
  Retained earnings                                                                                3,683        2,960
     Total stockholders' equity                                                                   24,079       23,584
                                                                                                 $44,300      $30,756
</TABLE>

                 THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF
                    THESE CONSOLIDATED FINANCIAL STATEMENTS.

18

<PAGE>
                              BULL RUN CORPORATION
                            CONSOLIDATED STATEMENTS
                                   OF INCOME
          (Dollars and shares in thousands, except per share amounts)
<TABLE>
<CAPTION>
                                                                                       YEARS ENDED DECEMBER 31
                                                                                   1995         1994         1993
<S>                                                                               <C>          <C>          <C>
Revenue from printer operations                                                   $26,432      $ 2,751
Cost of goods sold                                                                 18,649        1,853
Gross profit                                                                        7,783          898
Other operating revenue:
  Consulting fees                                                                     719          100      $   250
  Royalties                                                                             2          223          214
                                                                                      721          323          464
Operating expenses:
  Research and development                                                          1,872          140
  Selling, general and administrative                                               4,892        1,034          595
                                                                                    6,764        1,174          595
Income (loss) from operations                                                       1,740           47         (131)
Other income (expense):
  Equity in earnings of affiliated companies                                          107          266          243
  Interest income                                                                      40           10          116
  Interest expense                                                                   (984)         (21)
                                                                                     (837)         255          359
Income before income taxes                                                            903          302          228
Income tax provision                                                                  180           86           48
Net income                                                                        $   723      $   216      $   180
Earnings per share                                                                $   .03      $   .02      $   .01
Weighted average number of common shares outstanding                               23,236       13,534       12,503
</TABLE>

                 THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF
                    THESE CONSOLIDATED FINANCIAL STATEMENTS.

19

<PAGE>
                              BULL RUN CORPORATION
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                       (Dollars and shares in thousands)
<TABLE>
<CAPTION>
                                                                  ADDITIONAL                                   TOTAL
                                              COMMON STOCK         PAID-IN       TREASURY     RETAINED     STOCKHOLDERS'
                                            SHARES     AMOUNT      CAPITAL        STOCK       EARNINGS         EQUITY
<S>                                         <C>        <C>        <C>            <C>          <C>          <C>
Balances, January 1, 1993                   10,654      $107       $  3,505       $    0       $2,564         $  6,176
  Purchase of treasury stock                                                          (2)                           (2)
  Retirement of treasury stock                  (2)        0             (2)           2                             0
  Exercise of stock options                    100         1             49                                         50
  Tax benefit from exercise of stock
     options                                                             17                                         17
  Issuance of shares                         1,753        17          1,713                                      1,730
  Net income                                                                                      180              180
Balances, December 31, 1993                 12,505       125          5,282            0        2,744            8,151
  Issuance of shares in connection with
     merger                                  9,632        96         15,121                                     15,217
  Net income                                                                                      216              216
Balances, December 31, 1994                 22,137       221         20,403            0        2,960           23,584
  Purchase of treasury stock                                                        (330)                         (330)
  Exercise of stock options                    143         2            100                                        102
  Net income                                                                                      723              723
Balances, December 31, 1995                 22,280      $223       $ 20,503       $ (330)      $3,683         $ 24,079
</TABLE>

                 THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF
                    THESE CONSOLIDATED FINANCIAL STATEMENTS.

20

<PAGE>
                              BULL RUN CORPORATION
                            CONSOLIDATED STATEMENTS
                                 OF CASH FLOWS
                             (Dollars in thousands)
<TABLE>
<CAPTION>
                                                                                        YEARS ENDED DECEMBER 31
                                                                                     1995         1994         1993
<S>                                                                                <C>           <C>          <C>
Cash flows from operating activities:
  Net income                                                                       $    723      $   216      $   180
  Adjustments to reconcile net income to net cash provided by
     (used in) operating activities:
  Provision for bad debts                                                                58            5
  Depreciation and amortization                                                       1,124           92            1
  Equity in earnings of affiliated companies                                           (107)        (266)        (243)
  Tax benefit from exercise of non-qualified stock options                                                         17
  Change in operating assets and liabilities:
     Accounts receivable                                                               (158)        (217)         (90)
     Inventories                                                                     (1,146)         (93)
     Other current assets                                                              (111)          20
     Accounts payable and accrued expenses                                               34          349          (70)
     Accrued income taxes                                                               204           38           48
     Deferred income taxes                                                             (211)          63           48
  Net cash provided by (used in) investing activities                                   410          207         (109)
Cash flows from investing activities:
  Cash and cash equivalents acquired in merger                                                       632
  Sale of marketable securities                                                         500
  Capital expenditures                                                                 (920)         (25)
  Investment in affiliated companies                                                (13,586)        (309)      (7,555)
  Dividends received from affiliate                                                      92           27
  Net cash provided by (used in) investing activities                               (13,914)         325       (7,555)
Cash flows from financing activities:
  Borrowings under lines of credit                                                   12,014
  Repayments on lines of credit                                                     (10,729)
  Proceeds from long-term debt                                                       15,152        3,000
  Repayments on long-term debt                                                       (3,257)      (3,000)
  Loan commitment fees                                                                 (126)
  Issuance of common stock                                                              102                     1,781
  Repurchase of common stock                                                           (330)                       (2)
  Net cash provided by financing activities                                          12,826            0        1,779
Net increase (decrease) in cash and cash equivalents                                   (678)         532       (5,885)
Cash and cash equivalents, beginning of year                                            824          292        6,177
Cash and cash equivalents, end of year                                             $    146      $   824      $   292
Supplemental cash flow disclosures:
  Interest paid                                                                    $    794      $   153      $     0
  Income taxes paid (recovered), net                                                    187          (14)          12
</TABLE>

                 THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF
                    THESE CONSOLIDATED FINANCIAL STATEMENTS.

21

<PAGE>
                              BULL RUN CORPORATION
                             NOTES TO CONSOLIDATED
                              FINANCIAL STATEMENTS
                (Dollars in thousands, except per share amounts)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION -- On November 29, 1994, Datasouth Computer
Corporation ("Datasouth") was merged (the "Merger") into a newly-formed
wholly-owned subsidiary of Bull Run Corporation ("Bull Run"), which changed its
name to Datasouth Computer Corporation (also referred to herein as "Datasouth")
immediately following the Merger. The accompanying consolidated financial
statements include the accounts of Bull Run and, as of December 31, 1995 and
1994, for the year ended December 31, 1995 and the period November 30, 1994
through December 31, 1994, Datasouth, after elimination of intercompany accounts
and transactions. From April 29, 1993 through November 29, 1994, Bull Run owned
43.6% of the outstanding common stock of Datasouth.

USE OF ESTIMATES -- The preparation of the consolidated financial statements in
conformity with generally accepted accounting principles requires management to
make estimates and assumptions that affect the amounts reported in the financial
statements and accompanying notes. Actual results could differ from those
estimates.

CASH AND CASH EQUIVALENTS -- Cash equivalents are composed of all highly liquid
investments with an original maturity of three months or less.
MARKETABLE SECURITIES -- Marketable securities, primarily commercial paper, are
stated at cost, which approximates market value.

ACCOUNTS RECEIVABLE -- Bull Run through its wholly-owned subsidiary, Datasouth,
sells computer printers and provides service worldwide to distributors,
value-added resellers and large volume end users. Bull Run performs ongoing
credit evaluations of its customers' financial condition and generally requires
no collateral from its customers. In addition, Bull Run receives consulting fees
generally payable in monthly installments from Gray Communications Systems, Inc.
("Gray"), an investee, for the performance of services in connection with Gray's
acquisitions. As of December 31, 1995, fees of $670 were receivable from Gray.
The allowance for doubtful accounts was $50 as of December 31, 1995 and $60 as
of December 31, 1994.

INVENTORIES -- Inventories are associated with the printer operations and are
stated at the lower of cost, determined on the first-in, first-out method, or
market.

PROPERTY AND EQUIPMENT -- Property and equipment is stated at cost less
depreciation computed under the straight-line method over the estimated useful
life of the asset, generally from 3 to 7 years. When assets are disposed, the
associated cost and accumulated depreciation are eliminated from the respective
accounts and any resulting gain or loss is reflected in income. Expenditures for
maintenance, repairs and minor renewals are charged to expense. Depreciation
expense was $783 in 1995, $67 in 1994 and $1 in 1993.

INVESTMENT IN AFFILIATED COMPANIES -- Bull Run's investment in Datasouth, prior
to the Merger, was accounted for by the equity method. Since November 30, 1994
(the day after the effective date of the Merger), Bull Run has accounted for
Datasouth's investment in Gray by the equity method. Bull Run accounts for its
investments in Host Communications, Inc. ("HCI") and Capital Sports Properties,
Inc. ("CSP") by the equity method, and its investment in University Sports
America, Inc. ("USA") by the cost method. The excess of Bull Run's investment
over the underlying equity of Gray and HCI, totaling $14,991 and $7,501,
respectively, as of December 31, 1995, is being amortized over 40 years. The
equity in earnings of HCI is recognized by Bull Run on a six month lag basis, in
order to align HCI's fiscal year ending each June 30 with Bull Run's fiscal
year.

GOODWILL AND OTHER LONG-LIVED ASSETS -- Goodwill associated with Bull Run's
initial acquisition of Datasouth's common stock in 1993 and acquisition of the
remaining Datasouth common stock as a result of the Merger in 1994 is being
amortized over 15 years. The carrying value of goodwill, as well as other
long-lived assets, are reviewed if the facts and circumstances suggest that they
may be impaired. If this review indicates that the assets will not be
recoverable, as determined based on undiscounted estimated cash flows over the
remaining amortization period, the carrying value of the assets would be reduced
to their estimated fair value. Goodwill amortization was $309 in 1995 and $25 in
1994, and accumulated amortization was $334 and $25 as of December 31, 1995 and
1994, respectively.

WARRANTY COSTS -- An estimated allowance for future warranty costs of the
printer operations, based on past experience, is recorded as a charge to cost of
goods sold. Included in other accrued liabilities is $65 and $80 for future
warranty costs as of December 31, 1995 and 1994, respectively.

RESEARCH AND DEVELOPMENT -- Research and development costs of the printer
operations, including the costs of software developed internally, are expensed
as incurred.

22

<PAGE>

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES -- CONTINUED

INCOME TAXES -- Income taxes are recognized in accordance with Statement of
Accounting Standards No. 109, "Accounting for Income Taxes," whereby deferred
income tax liabilities or assets at the end of each period are determined using
the tax rate expected to be in effect when the taxes are actually paid or
recovered. Accordingly, income tax expense will increase or decrease in the same
period in which a change in tax rates is enacted. A valuation allowance is
recognized on certain deferred tax assets whose realization is not reasonably
assured.

STOCK-BASED COMPENSATION -- Bull Run grants stock options for a fixed number of
shares to employees with an exercise price equal to the fair value of the shares
at the date of grant. In accordance with APB Opinion No. 25, "Accounting for
Stock Issued to Employees," no compensation expense is recognized for such
grants. In the future, Bull Run will continue to account for stock options under
APB Opinion No. 25.

EARNINGS PER SHARE -- Earnings per share is based on the weighted average number
of shares of Bull Run common stock and common stock equivalents (i.e., stock
options) outstanding during the period, computed in accordance with the treasury
stock method. In periods where they are anti-dilutive, common stock equivalents
were excluded from the calculation.

2. MERGER AND INVESTMENTS

Immediately following the approval of Bull Run's and Datasouth's shareholders on
November 29, 1994, Datasouth was merged into a newly-formed wholly-owned
subsidiary of Bull Run through the exchange of three shares of Bull Run common
stock for each share of Datasouth common stock which Bull Run did not then own.
The acquisition was accounted for by the purchase method of accounting, and
accordingly, the purchase price was allocated to the assets acquired and the
liabilities assumed based on the estimated fair values at the merger date. The
excess of purchase price over the estimated fair values of the net assets
acquired was recorded as goodwill. The estimated fair values of assets and
liabilities acquired are summarized as follows:
<TABLE>
<CAPTION>
<S>                                                                         <C>
Cash and marketable securities                                              $ 1,132
Receivables                                                                   3,457
Inventories                                                                   2,516
Other current assets                                                             76
Property and equipment                                                        2,387
Investment in Gray                                                           15,733
Goodwill                                                                      4,743
Other assets                                                                    166
Current liabilities assumed                                                  (2,340)
Long-term debt assumed                                                       (3,000)
Deferred income taxes                                                        (1,283)
                                                                             23,587
Less: Investment in 43.6% of Datasouth immediately prior to the merger       (8,370)
Value of shares of Bull Run common stock issued                             $15,217
</TABLE>

From April 29, 1993 (the date Bull Run acquired its initial 43.6% ownership in
Datasouth) through November 29, 1994 (the date of the Merger), Bull Run
accounted for its investment in Datasouth by the equity method. In connection
with its initial investment in Datasouth, Bull Run sold 1,751,058 shares of Bull
Run common stock to a shareholder and certain of the shareholder's affiliates in
January 1993 for $1,751.

Datasouth operating results for the periods January 1, 1994 through November 29,
1994 and May 1, 1993 through December 31, 1993 follow:
<TABLE>
<CAPTION>
                                            JANUARY 1, 1994          MAY 1, 1993
                                                THROUGH                THROUGH
                                           NOVEMBER 29, 1994      DECEMBER 31, 1993
<S>                                        <C>                    <C>
Revenue                                         $18,995                $12,750
Gross profit                                      5,659                  3,717
Income from operations                              718                    491
Net income                                          719                    590
Bull Run's equity in earnings of
  Datasouth                                     $   294                $   243
</TABLE>

Bull Run, through Datasouth, owns approximately 27.2% of Gray's outstanding
common stock. Based in Albany, Georgia, Gray owns and operates three NBC and
three CBS affiliated television stations (a definitive agreement to purchase two
more television stations, plus a communications and paging business, has been
executed), three newspapers and other print advertising publications. Bull Run
recognized consulting fee income from Gray of $719, $100 and $250 in 1995, 1994
and 1993, respectively, for services rendered in connection with Gray's
acquisitions. As of December 31, 1995, income from additional consulting fees of
$266 have been deferred and will be recognized as Gray amortizes goodwill
associated with the acquisitions.

23

<PAGE>
2. MERGER AND INVESTMENTS -- CONTINUED

In January 1995, Bull Run acquired a 6.9% interest in the outstanding common
stock of HCI for $906. In March 1995, Bull Run acquired 50% of the outstanding
common stock of CSP for approximately $9,700. CSP's assets consist of all of the
outstanding HCI 8% cumulative preferred stock with a stated value of $5,446 and
warrants to purchase HCI common stock at $.01 per share, effectively providing
Bull Run an economic interest in 50% of HCI's outstanding preferred stock and a
28.7% interest in HCI's common stock assuming conversion of all outstanding
warrants. Later in 1995, Bull Run increased its ownership in HCI to 9.0% of the
currently outstanding common shares, and 29.7% of the "fully converted" total
common shares, through acquisitions of HCI common stock for $329. HCI provides
media and marketing services to universities, athletic conferences and the
National Collegiate Athletic Association ("NCAA").

In November 1995, Bull Run invested $650 in preferred stock of USA, which is
convertible to 3.0% of USA's total common shares, assuming conversion of all USA
preferred stock.

The summarized aggregate financial information of affiliated companies follows:
AGGREGATE FINANCIAL POSITION (REFLECTING GRAY AND CSP AS OF DECEMBER 31, 1995
AND 1994, COMBINED WITH HCI AS OF JUNE 30, 1995 AND 1994):
<TABLE>
<CAPTION>
                                                               1995         1994
<S>                                                          <C>           <C>
Current assets                                               $ 30,822      $28,071
Property and equipment                                         22,050       21,377
Total assets                                                  103,593       98,005
Current liabilities                                            29,118       26,316
Long-term debt                                                 51,718       53,704
Total liabilities                                              87,940       87,244
Stockholders' equity                                           15,653       10,761
</TABLE>

AGGREGATE OPERATING RESULTS (REFLECTING GRAY AND CSP FOR THE YEARS ENDED
DECEMBER 31, 1995, 1994, AND 1993, COMBINED WITH HCI FOR THE YEARS ENDED JUNE
30, 1995, 1994 AND 1993):
<TABLE>
<CAPTION>
                                                 1995         1994         1993
<S>                                            <C>           <C>          <C>
Operating revenue                              $105,726      $85,260      $72,679
Income from operations                            9,441        9,901        5,809
Net income                                        2,196        4,641        2,561
</TABLE>

Gray's stock is publicly traded on the New York Stock Exchange (symbol: GCS). As
of December 31, 1995, the value of Gray shares owned by Bull Run was
approximately $21,500, based on the per share value of the Gray shares as quoted
on the New York Stock Exchange. The value of Bull Run's investments in
privately-held HCI, CSP and USA, based on the cost of acquiring the investments
during 1995, was approximately $11,600 as of December 31, 1995.

The operating results of Datasouth are included in Bull Run's consolidated
results of operations from November 29, 1994 (the date of the Merger). The
equity in earnings of HCI and CSP are included in Bull Run's consolidated
results of operations from March 29, 1995 (the date of the CSP acquisition). The
following unaudited pro forma summary presents the consolidated results of
operations for the years ended December 31, 1995, 1994 and 1993 as if the Merger
had occurred on January 1, 1993 and the CSP acquisition had occurred on January
1, 1994, after giving effect to certain adjustments, including elimination of
Merger expenses, amortization of goodwill, elimination of interest income on
funds used for the original investment in Datasouth, addition of interest
expense associated with investment financing, elimination of equity in earnings
in Datasouth, pro forma effects of Gray's business acquisitions and related
income tax effects. These pro forma results have been prepared for comparative
purposes only and do not purport to be indicative of what would have occurred
had the Merger and the CSP acquisition been effective as of those dates or of
results which may occur in the future.
<TABLE>
<CAPTION>
                                                 1995         1994         1993
<S>                                             <C>          <C>          <C>
Revenue from printer operations                 $26,432      $21,746      $16,906
Other operating revenue                             721          323          464
Net income (loss)                                   374           44         (463)
Earnings (loss) per share                       $   .02      $   .00      $  (.02)
</TABLE>

3. INVENTORIES
Inventories related to the printer operations consist of the following as of
December 31:
<TABLE>
<CAPTION>
                                                                  1995        1994
<S>                                                              <C>         <C>
Raw materials                                                    $2,489      $1,784
Work-in-process                                                     617         644
Finished goods                                                      649         181
                                                                 $3,755      $2,609
</TABLE>

24

<PAGE>
4. PROPERTY AND EQUIPMENT
Property and equipment consist of the following as of December 31:
<TABLE>
<CAPTION>
                                                                  1995        1994
<S>                                                              <C>         <C>
Land                                                             $  750      $  750
Production equipment                                              1,991       1,413
Research and development equipment                                  219         107
Office furniture and equipment                                      414         167
                                                                  3,374       2,437
Accumulated depreciation and amortization                          (862)        (79)
                                                                 $2,512      $2,358
</TABLE>
 
Bull Run's executive offices are leased from a company affiliated with a
principal stockholder and director of Bull Run under an operating lease expiring
in 2002. Datasouth leases its main facility for printer operations under an
operating lease expiring in 1998, having a renewal option for an additional
three year period, and leases additional office and warehouse space under an
operating lease expiring in 1997. Bull Run's total consolidated rental expense,
which includes Datasouth's rental expense in 1995 and the period November 30,
1994 through December 31, 1994, was $317, $38 and $27 in 1995, 1994 and 1993,
respectively. The minimum annual rental commitments under these and other leases
with an original lease term exceeding one year are approximately $294 for each
of the years 1996 and 1997, $217 for 1998, $17 for 1999 and 2000, and $35
thereafter.

5. LONG-TERM DEBT AND NOTE PAYABLE

As of December 31, 1995, long-term debt consists of two term loans provided
under a Loan Agreement with a bank executed in March 1995 totaling $13,500, plus
outstanding borrowings of $1,396 under a revolving bank credit facility. As of
December 31, 1994, long-term debt consisted of a $3,000 term note payable to a
bank, which was refinanced as a result of executing the term notes in March
1995. The $3,000 note was executed in December 1993 and served to refinance
$3,000 in 8% subordinated debentures payable to insurance companies affiliated
with a principal shareholder of Bull Run.

As further discussed in Note 11, Bull Run and the bank modified the Loan
Agreement in January 1996, executing two term loans totaling $23,500 which
replaced the March 1995 term loans. The new term loans are payable in aggregate
monthly installments of $200 commencing February 1999, with all remaining
amounts due in January 2002. The loans are collateralized by common shares of
Gray owned by Bull Run, an 8% subordinated note receivable from Gray (discussed
further in Note 11), warrants to purchase Gray's common stock held by Bull Run
(also discussed further in Note 11) and shares of Bull Run common stock held by
a principal shareholder of Bull Run. The loan requires adherence to certain
financial covenants, the most restrictive of which requires maintaining a
current ratio of at least 1.5 to 1.0.

The revolving bank credit facility provides available borrowings of up to $1,500
until April 1, 1997, and bears interest at the bank's prime rate, which was 8.5%
as of December 31, 1995. The revolver is subject to the terms and conditions of
the modified Loan Agreement discussed above. In addition, Bull Run has an
available line of credit for up to $3,000, limited to 80% of eligible accounts
receivable, bearing interest at the prime rate. The line is collateralized by
accounts receivable and expires April 30, 1996. As of December 31, 1995, the
limitation on the $3,000,000 line was $2,741,000, of which $1,285,000 was
outstanding. There were no amounts outstanding under the revolver or the line of
credit as of December 31, 1994 or 1993.

6. INCOME TAXES

The income tax provision for the years ending December 31 consists of the
following:
<TABLE>
<CAPTION>
                                                          1995       1994      1993
<S>                                                       <C>        <C>       <C>
Current:
  Federal                                                 $ 300      $21       $ 0
  State                                                      91        2         0
     Total                                                  391       23         0
Deferred                                                   (211)      63        48
Total                                                     $ 180      $86       $48
</TABLE>

25

<PAGE>
6. INCOME TAXES -- CONTINUED
Deferred tax liabilities (assets) are comprised of the following as of December
31:
<TABLE>
<CAPTION>
                                                                  1995        1994
<S>                                                              <C>         <C>
Property and equipment                                           $  202      $  150
Investment in affiliated companies                                1,416       1,566
  Gross deferred tax liabilities                                  1,618       1,716
Deferred consulting fee income                                      (90)
Allowance for doubtful accounts                                     (18)        (22)
Inventory costs and reserves                                       (124)       (111)
Employee benefits                                                   (34)        (30)
Warranty reserve                                                    (24)        (29)
Alternative Minimum Tax credit carryforwards                       (432)       (473)
Business credit carryforwards                                                  (101)
Other, net                                                           (5)        (29)
  Gross deferred tax assets                                        (727)       (795)
Valuation allowance                                                 178         473
  Total deferred taxes, net                                      $1,069      $1,394
</TABLE>

A valuation allowance is provided principally to offset all of the deferred tax
asset associated with Alternative Minimum Tax ("AMT") credit carryforwards as of
December 31, 1994, and a portion of such deferred tax asset as of December 31,
1995, the realization of which is uncertain. If realized, $131 of the AMT credit
carryforward will reduce goodwill.

The principal differences between the federal statutory tax rate and the
effective tax rate are as follows:
<TABLE>
<CAPTION>
                                                           1995       1994      1993
<S>                                                        <C>        <C>       <C>
Federal statutory tax rate                                  34.0%     34.0%     34.0%
Realization of Alternative Minimum Tax credit
  carryforwards                                             (6.4)
Reduction in valuation allowance                           (28.1)
Goodwill amortization                                       11.6
Benefit of net operating loss, net of Alternative
  Minimum Tax                                                                   (7.7)
Depletion                                                             (3.7)     (5.2)
State income taxes, net of federal tax benefit               6.7
Other, net                                                   2.1      (1.8)     (0.4)
Effective tax rate                                          19.9%     28.5%     21.1%
</TABLE>

7. STOCK OPTIONS

In November 1994, Bull Run adopted the 1994 Long Term Incentive Plan (the "1994
Plan") under which 2,500,000 shares of Bull Run common stock have been reserved
for issuance of stock options, restricted stock awards and stock appreciation
rights. Under terms of the Merger with Datasouth, all outstanding stock options
to purchase Datasouth common stock were converted to Bull Run stock options
under the 1994 Plan.

Also in November 1994, Bull Run adopted the Non-Employee Directors' 1994 Stock
Option Plan (the "1994 Directors' Plan") under which 350,000 shares of Bull Run
common stock have been reserved for issuance of stock options. Options under the
1994 Directors' Plan are fully vested when granted.
Information with respect to Bull Run's stock option plans follows:
<TABLE>
<CAPTION>
                                                         OPTION          OPTION PRICE
                                                         SHARES             RANGE
<S>                                                     <C>            <C>
Outstanding at January 1, 1993                            325,000      $     0.42-$0.75
  Exercised                                              (100,000)     $     0.42-$0.75
Outstanding at December 31, 1993                          225,000      $     0.42-$0.75
  Grants as a result of Datasouth merger                1,194,000      $     0.88-$0.96
  Other grants                                            375,000      $     1.34-$1.66
Outstanding at December 31, 1994                        1,794,000      $     0.42-$1.66
  Exercised                                              (143,000)     $     0.42-$0.88
  Cancelled                                               (10,000)     $     0.88
Outstanding at December 31, 1995                        1,641,000      $     0.42-$1.66
Options exercisable at December 31, 1995                  930,000      $     0.42-$1.66
</TABLE>

26

<PAGE>
8. RETIREMENT PLANS

Effective with the Merger, Bull Run adopted the Datasouth Savings and
Profit-Sharing Plan (the "401(k) Plan"), whereby employees of Bull Run and
Datasouth may contribute 1% to 15% of their gross pay to the 401(k) Plan subject
to limitations set forth by the Internal Revenue Service. The companies may make
matching and/or discretionary contributions to the employees' accounts in
amounts to be determined annually. Total company contributions to the 401(k)
Plan were $255 for year ended December 31, 1995 and $40 for the period November
30, 1994 through December 31, 1994.

9. GEOGRAPHIC DATA AND SIGNIFICANT CUSTOMER

Revenue from printer sales to non-domestic customers, located principally in
Western Europe, Southeast Asia and Mexico were $2,361 in 1995 and $209 in 1994.
A significant amount of revenue from printer operations is derived from one
customer. In 1995 and 1994, 30% and 34% of such revenue was attributable to this
customer, respectively.

10. SUBSEQUENT EVENTS

In January 1996, Bull Run entered into a Note Purchase Agreement with Gray
pursuant to which Bull Run purchased a certain 8% Subordinated Note issued by
Gray in the principal amount of $10,000,000 due in January 2005, with interest
payable quarterly beginning March 31, 1996. In connection with the Note Purchase
Agreement, Gray issued to Bull Run warrants to purchase up to 487,500 shares of
Gray common stock at approximately $17.88 per share. Warrants for 300,000 of the
487,500 shares are fully vested, with the remaining warrants vesting in five
annual installments of 37,500 shares each beginning January 3, 1997, assuming
the 8% Subordinated Note remains outstanding. Vested warrants are exercisable
after January 3, 1998 and expire in January 2006. The Note is subordinated to
Gray's outstanding debt to a bank and an institutional lender. Bull Run financed
the purchase with a $10,000,000 increase to its outstanding bank term loan
borrowings. The bank term loans totaling $23,500,000, subsequent to the January
1996 transactions, are payable in aggregate monthly installments of $200,000
beginning February 1999, and currently bear interest at the London Interbank
Offer Rate ("LIBOR") plus 1.75%, which was 7.554% as of December 31, 1995.

                         REPORT OF INDEPENDENT AUDITORS
TO THE BOARD OF DIRECTORS AND STOCKHOLDERS OF
  BULL RUN CORPORATION
Atlanta, Georgia

We have audited the accompanying consolidated balance sheets of Bull Run
Corporation as of December 31, 1995 and 1994, and the related consolidated
statements of operations, stockholders' equity and cash flows for each of the
three years in the period ended December 31, 1995. These financial statements
are the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits. The
financial statements of Host Communications, Inc. ("HCI") and Capital Sports
Properties, Inc. ("CSP") have been audited by other auditors whose reports have
been furnished to us; insofar as our opinion on the consolidated financial
statements relates to data included for HCI and CSP, it is based solely on their
reports. In the consolidated financial statements, the Company's investment in
HCI and CSP is stated at $11,165,000 at December 31, 1995 and the Company's
equity in the net income of HCI and CSP is stated at $245,000 for the year then
ended.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits and the reports of other auditors provide a
reasonable basis for our opinion.

In our opinion, based on our audits and, for 1995, the reports of other
auditors, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of Bull
Run Corporation at December 31, 1995 and 1994, and the consolidated results of
its operations and its cash flows for each of the three years in the period
ended December 31, 1995, in conformity with generally accepted accounting
principles.

/s/ Ernst & Young LLP 
Atlanta, Georgia
February 22, 1996

27

<PAGE>
                         DATASOUTH COMPUTER CORPORATION
                            SELECTED FINANCIAL DATA
                             (Dollars in thousands)
<TABLE>
<CAPTION>
                                                                  *1994         1993          1992          1991
<S>                                                              <C>           <C>           <C>           <C>
OPERATING RESULTS FOR THE
  YEAR ENDED:
Revenue from printer operations                                  $18,995       $16,906       $15,369       $15,495
Cost of goods sold                                                13,336        12,117        10,830        11,638
Gross profit                                                       5,659         4,789         4,539         3,857
Operating expenses                                                 4,941         5,031         4,492         4,681
Income (loss) from operations                                        718          (242)           47          (824)
Equity in earnings of affiliated company                             376           108
Interest income (expense), net                                      (148)          166           590           651
Income (loss) before income taxes                                    946            32           637          (173)
Income tax provision                                                (227)                        (31)
Net income (loss)                                                $   719       $    32       $   606       $  (173)
</TABLE>

* Operating results for the period January 1, 1994 through November 29, 1994,
  the effective date of the merger of Datasouth into a wholly-owned subsidiary
  of Bull Run. Subsequent to November 29, 1994, Datasouth's operating results
  are consolidated with Bull Run's.
<TABLE>
<S>                                                                             <C>           <C>           <C>
FINANCIAL POSITION AS OF
  DECEMBER 31:
Working capital                                                                 $ 4,999       $13,322       $12,906
Investment in affiliated company                                                 11,218
Total assets                                                                     21,140        16,933        16,812
Long-term obligations                                                             3,000
Stockholders' equity                                                             15,935        15,908        15,302
Current ratio                                                                       3.3          14.0           9.5
</TABLE>
 
The changes in financial position from 1992 to 1993 were the result of funding
the acquisition of a 21% interest in Gray with cash and short-term investments
totaling $8,162,000 and borrowings of $3,000,000 in long-term debt.
                               SELECTED QUARTERLY
                           FINANCIAL DATA (UNAUDITED)
                             (Dollars in thousands)
<TABLE>
<CAPTION>
                                                                     FIRST        SECOND         THIRD        FOURTH
                                                                    QUARTER       QUARTER       QUARTER       QUARTER
<S>                                                                 <C>           <C>           <C>           <C>
1994:
Revenue                                                             $ 5,140       $ 4,228       $ 5,457       $ 4,170(a)
Gross profit                                                          1,530         1,145         1,690         1,294(a)
Net income (loss)                                                       144           (49)          340           284(a)
1993:
Revenue                                                             $ 2,967       $ 4,092       $ 4,611       $ 5,236
Gross profit                                                            777         1,116         1,420         1,476
Net income (loss)                                                      (350)         (403)          289           496
</TABLE>

(a) For the period October 1, 1994 through November 29, 1994.

28
<PAGE>
                         DATASOUTH COMPUTER CORPORATION
                            MANAGEMENT'S DISCUSSION
                                  AND ANALYSIS

ACQUISITION BY BULL RUN CORPORATION

In April 1993, Bull Run acquired a 43.6% interest in Datasouth from The Cold
Heading Company and related individuals. On November 29, 1994, the remaining
56.4% of Datasouth was acquired by Bull Run as a result of the merger of
Datasouth into a newly-formed, wholly-owned subsidiary of Bull Run. Under the
terms of the merger, each outstanding share of common stock of Datasouth (other
than shares owned by Bull Run, which were cancelled) was converted into the
right to receive three shares of Bull Run's common stock. Since the merger,
Datasouth has operated as a wholly-owned consolidated subsidiary of Bull Run
under the name "Datasouth Computer Corporation."

RESULTS OF OPERATIONS

Revenue of $18,995,000 for the period January 1, 1994 through November 29, 1994
represented a 12% increase over revenue for the year ended December 31, 1993 of
$16,906,000. The principal factor contributing to the favorable difference was
an increase in sales to the SABRE Travel Information Network ("SABRE"), a
division of American Airlines, from approximately $600,000 in 1993 to
approximately $3,900,000 in the period ended November 29, 1994.

Gross profit as a percentage of revenue was 30% in the period ended November 29,
1994 and 28% in 1993. The improvement is principally due to absorption of fixed
overhead costs over greater unit volume during 1994.

Equity in earnings of Gray was $376,000 for the period ended November 29, 1994,
reflecting Datasouth's proportionate share of Gray's reported net income less
$224,000 in goodwill amortization.

Operating expenses were $4,941,000 for the period ended November 29, 1994
compared to $5,031,000 for 1993. At 26% of total revenue in 1994 compared to 30%
in 1993, the 1994 operating expenses represented a favorable change principally
due to nonrecurring advertising and product development expenses incurred in
1993 related to the DOCUMAX (TM) printer line introduction. Operating expenses 
in 1994 included $344,000 of costs associated with the merger.

Interest income decreased to $80,000 in the period ended November 29, 1994 from
$267,000 in 1993 due to a reduction in short-term investments. Interest expense
of $228,000 in 1994 and $101,000 in 1993 resulted primarily from the issuance of
8% nonconvertible subordinated debentures totaling $3,000,000, issued to
insurance companies affiliated with Bull Run in May 1993 in connection with
Datasouth's initial investment in Gray.

LIQUIDITY AND CAPITAL RESOURCES

Datasouth acquired Gray common stock in May 1993 for $11,162,000, constituting
approximately 21% of Gray's outstanding shares. In the period January 1, 1994
through November 29, 1994, Datasouth purchased additional shares of Gray common
stock for $939,000, thereby increasing its interest in Gray to 25.7%.

Datasouth periodically borrowed from a $2,000,000 available uncollateralized
revolving line of credit bearing interest at the bank's prime lending rate.

Operations and investment income were Datasouth's principal sources of cash.
Datasouth invested excess cash in highly-liquid temporary investments and
marketable securities, in addition to its Gray common stock. Datasouth did not
pay a dividend since its inception.

29
<PAGE>
                         DATASOUTH COMPUTER CORPORATION
                       CONSOLIDATED STATEMENTS OF INCOME
                             (Dollars in thousands)
<TABLE>
<CAPTION>
                                                                                     JANUARY 1, 1994         YEAR ENDED
                                                                                         THROUGH            DECEMBER 31,
                                                                                    NOVEMBER 29, 1994           1993
<S>                                                                                 <C>                     <C>
Revenue                                                                                  $18,995              $ 16,906
Cost of goods sold                                                                        13,336                12,117
Gross profit                                                                               5,659                 4,789
Operating expenses:
  Research and development                                                                 1,375                 1,735
  Selling, general and administrative                                                      3,566                 3,296
                                                                                           4,941                 5,031
Income (loss) from operations                                                                718                  (242)
Other income (expense):
  Equity in earnings of affiliated company                                                   376                   108
  Interest income                                                                             80                   267
  Interest expense                                                                          (228)                 (101)
                                                                                             228                   274
Income before income taxes                                                                   946                    32
Provision for income taxes                                                                   227
Net income                                                                               $   719              $     32
</TABLE>
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (Dollars in thousands)
<TABLE>
<CAPTION>
                                                                                     JANUARY 1, 1994         YEAR ENDED
                                                                                         THROUGH            DECEMBER 31,
                                                                                    NOVEMBER 29, 1994           1993
<S>                                                                                 <C>                     <C>
Cash flows from operating activities:
  Net income                                                                             $   719              $     32
  Adjustments to reconcile net income to net cash provided by
    (used in) operating activities:
  Provision for bad debts                                                                      2                    12
  Depreciation and amortization                                                              686                   648
  Equity in earnings of affiliated company                                                  (376)                 (108)
  Change in operating assets and liabilities:
    Accounts receivable                                                                     (505)               (1,160)
    Inventories                                                                              401                (1,211)
    Other current assets                                                                      12                    39
    Accounts payable                                                                        (457)                1,033
    Accrued and other current liabilities                                                    630                   147
  Net cash provided by (used in) operating activities                                      1,112                  (568)
Cash flows from investing activities:
  Sales of marketable securities                                                             500                 5,451
  Capital expenditures                                                                      (294)                 (781)
  Investment in affiliated company                                                          (939)              (11,162)
  Dividends received from affiliated company                                                  41                    52
  Net cash used in investing activities                                                     (692)               (6,440)
Cash flows from financing activities:
  Borrowings under line of credit                                                          4,424                   918
  Repayments on line of credit                                                            (4,424)                 (918)
  Proceeds from long-term debt                                                                                   3,000
  Advances to affiliated company                                                             (53)
  Repayments by affiliated company                                                            15
  Issuance of common stock                                                                     5
  Repurchase of common stock                                                                                        (5)
  Net cash provided by (used in) financing activities                                        (33)                2,995
Net increase (decrease) in cash and cash equivalents                                         387                (4,013)
Cash and cash equivalents, beginning of period                                               245                 4,258
Cash and cash equivalents, end of period                                                 $   632              $    245
Supplemental cash flow disclosures:
  Interest paid                                                                          $   249              $      1
  Income taxes paid (recovered), net                                                           7                   (78)
</TABLE>
 
                  THE ACCOMPANYING NOTES ARE AN INTEGRAL PART
                  OF THESE CONSOLIDATED FINANCIAL STATEMENTS.
 
30

<PAGE>
                         DATASOUTH COMPUTER CORPORATION
                             NOTES TO CONSOLIDATED
                              FINANCIAL STATEMENTS
                             (Dollars in thousands)

1. ACQUISITION BY BULL RUN CORPORATION

Immediately following the approval of the shareholders of Datasouth Computer
Corporation ("Datasouth") and Bull Run Corporation ("Bull Run") on November 29,
1994, Datasouth was merged (the "Merger") into a newly-formed, wholly-owned
subsidiary of Bull Run (which immediately changed its name to "Datasouth
Computer Corporation") through the exchange of three shares of Bull Run common
stock for each share of Datasouth common stock which Bull Run did not then own.
Prior to the Merger, Bull Run owned approximately 43.6% of the Datasouth
outstanding common stock. The accompanying financial statements present the
results of operations and cash flows for the 1994 period prior to the Merger and
for the year ended December 31, 1993. Subsequent to the Merger, Datasouth
operates as a wholly-owned subsidiary of Bull Run and its results are
consolidated with those of Bull Run.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION -- The accompanying consolidated financial
statements include the accounts of Datasouth and its wholly-owned subsidiary,
Datasouth International Sales Corporation, after elimination of intercompany
accounts and transactions.

ACCOUNTS RECEIVABLE -- Datasouth sells computer printers and provides service
worldwide to distributors, value-added resellers and large volume end users.
Datasouth performs ongoing credit evaluations of its customers' financial
condition and generally requires no collateral from its customers. The allowance
for doubtful accounts was $64 as of November 29, 1994.

INVENTORIES -- Inventories are stated at the lower of cost, determined on the
first-in, first-out method, or market.

PROPERTY AND EQUIPMENT -- Property and equipment is stated at cost less
depreciation computed under the straight-line method over the estimated useful
life of the asset, generally from 3 to 7 years. Expenditures for maintenance,
repairs and minor renewals are charged to expense.

INVESTMENT IN AFFILIATED COMPANY -- Datasouth's investment in an affiliated
company is accounted for by the equity method. The excess of Datasouth's
investment over the underlying equity of the investee, totaling $10,099 as of
November 29, 1994, was being amortized over 40 years.

WARRANTY COSTS -- An estimated allowance for future warranty costs based on past
experience is recorded as a charge to cost of goods sold.

RESEARCH AND DEVELOPMENT -- Research and development costs, including the costs
of software developed internally, are expensed as incurred.

INCOME TAXES -- Income taxes are recognized in accordance with Statement of
Accounting Standards No. 109, "Accounting for Income Taxes," whereby deferred
income tax liabilities or assets at the end of each period are determined using
the tax rate expected to be in effect when the taxes are actually paid or
recovered. A valuation allowance is recognized on net deferred tax assets whose
realization is not reasonably assured.

3. OPERATING LEASES

Datasouth leases its main facility under a seven-year operating lease expiring
in 1998 having a renewal option for an additional three year period, and leases
additional office and warehouse space under an operating lease expiring in 1997.
Total rental expense was $277 for the period January 1, 1994 through November
29, 1994, and $302 for 1993.

4. INVESTMENT IN AFFILIATED COMPANY

Datasouth's investment in affiliated company represents its interest in the
common stock of Gray Communications Systems, Inc. ("Gray") initially acquired
July 30, 1993. Based in Albany, Georgia, Gray owned three VHF NBC-affiliated
television stations, two CBS-affiliated television stations and two daily
newspapers as of November 29, 1994.

Summarized operating results of Gray follow:
<TABLE>
<CAPTION>
                                            JANUARY 1, 1994          JULY 30, 1993
                                                THROUGH                 THROUGH
                                           NOVEMBER 30, 1994       DECEMBER 31, 1993
<S>                                        <C>                     <C>
Operating revenue                               $32,073                 $11,091
Operating expenses                               26,265                   8,620
Income from operations                            5,808                   2,471
Net income                                        2,781                   1,002
</TABLE>

Gray's stock is publicly traded on the New York Stock Exchange (symbol: GCS). As
of November 29, 1994, the fair value of Gray shares owned by Datasouth was
approximately $15,733, based on an independent appraisal of Gray performed by an
investment banking firm.

Datasouth's initial investment in Gray was partially financed with $3,000 in
subordinated debentures payable to insurance companies affiliated with Bull Run.
Interest expense associated with this related party financing was $238 in the
period January 1, 1994 through November 29, 1994 and $101 in 1993.

31

<PAGE>
5. INCOME TAXES

Income taxes for the period January 1, 1994 through November 29, 1994 were
provided for currently payable federal income taxes. No tax provision was
necessary for 1993.

As of November 29, 1994, Datasouth had available a $101 research and development
credit carryforward available to offset future federal tax liabilities, expiring
in 2005. A valuation allowance of $131 was provided to offset net deferred tax
assets, the realization of which was uncertain.

The principal differences between the federal statutory tax rate and the
effective tax rate were as follows:
<TABLE>
<CAPTION>
                                                                               JANUARY 1, 1994            YEAR ENDED
                                                                                   THROUGH               DECEMBER 31,
                                                                              NOVEMBER 29, 1994              1993
<S>                                                                           <C>                     <C>
Federal statutory tax rate                                                           34.0%                    34.0%
Nondeductible business expenses                                                       0.6                      7.1
Nondeductible merger expenses                                                         8.4
Increase in valuation allowance                                                                              (40.7)
Tax benefit of net operating loss and tax credit carryforward                       (21.5)
Other, net                                                                            2.5                     (0.4)
Effective tax rate                                                                   24.0%                     0.0%
</TABLE>

6. RETIREMENT PLANS

Effective January 1, 1994, Datasouth adopted the Datasouth Savings and
Profit-Sharing Plan (the "401(k) Plan"), whereby employees could contribute 1%
to 15% of their gross pay to the 401(k) Plan subject to limitations set forth by
the Internal Revenue Service. Datasouth made matching and discretionary
contributions to the employees' accounts totaling $199 in the period January 1,
1994 through November 29, 1994. Prior to 1994, Datasouth had a Simplified
Employee Pension Plan ("SEP") in which principally all employees were eligible
to participate. The SEP was funded solely by company contributions which
amounted to $198 in 1993.

7. STOCK OPTIONS

Datasouth adopted the 1993 Incentive Stock Option Plan (the "Plan") under which
options were granted to officers and employees, exercisable at the fair market
value of the shares at the date of grant. The options vested 20% per year over 5
years from the date of grant and were exercisable over a period not to exceed 10
years. As of November 29, 1994, 398,000 shares granted under the Plan were
outstanding. Options for 2,000 shares were exercised in 1994 prior to November
29, 1994. No options under the Plan were exercised or cancelled in 1993. In
connection with the Merger, all outstanding options under the Plan were
converted into options under Bull Run's 1994 Long-Term Incentive Plan.

8. GEOGRAPHIC DATA AND SIGNIFICANT CUSTOMERS

Sales to non-domestic customers, located principally in Western Europe,
Southeast Asia and Mexico, totaled $1,491 for the period January 1, 1994 through
November 29, 1994 and $998 in 1993.
For the period January 1, 1994 through November 29, 1994, approximately 20% of
total revenue was derived from one customer. No individual customer accounted
for 10% or more of total revenue in 1993.

                         REPORT OF INDEPENDENT AUDITORS
TO THE BOARD OF DIRECTORS AND SHAREHOLDER OF
  DATASOUTH COMPUTER CORPORATION
Charlotte, North Carolina

We have audited the accompanying consolidated statements of income and cash
flows of Datasouth Computer Corporation for the period January 1, 1994 through
November 29, 1994 and the year ended December 31, 1993. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated statements of income and cash flows for the
period January 1, 1994 through November 29, 1994 and the year ended December 31,
1993 present fairly, in all material respects, the consolidated results of
operations and cash flows of Datasouth Computer Corporation for the period
January 1, 1994 through November 29, 1994 and the year ended December 31, 1993
in conformity with generally accepted accounting principles.

Atlanta, Georgia
February 22, 1995

/s/ Ernst & Young LLP

32
<PAGE>


DIRECTORS

J. MACK  ROBINSON--Chairman  of the Board of Bull Run Corporation;  Chairman and
President  of Delta Life  Insurance  Company  since  1958;  Chairman of Atlantic
American  Corporation,  an  insurance  holding  company,  since  1974,  and  its
President  from 1988 to May 1995;  director  emeritus of  Wachovia  Corporation;
director of Gray Communications Systems, Inc.

GERALD N.  AGRANOFF--Affiliated  with Plaza  Securities  Company  and  Arbitrage
Securities Company,  investment firms, since 1982, and currently General Counsel
and  a  general  partner;  director  of  Canal  Capital  Corporation,  Datapoint
Corporation and Atlantic Gulf Communities Corporation; trustee of the Management
Assistance Inc. Liquidating Trust.

JAMES W.  BUSBY--President of Datasouth Computer  Corporation since 1984; one of
Datasouth's founders in 1977.

HILTON H. HOWELL, JR.--President of Atlantic American Corporation since May 1995
and previously its Executive Vice President since 1992; Executive Vice President
and General Counsel of Delta Life and Delta Fire & Casualty Insurance  Companies
since 1991; director of Gray Communications Systems, Inc.

ROBERT S.  PRATHER,  JR.--President  and  Chief  Executive  Officer  of Bull Run
Corporation; director of Gray Communications Systems, Inc., Host Communications,
Inc. and University Sports America, Inc.

ALEX C. RITCHIE--Director of Silver Standard Resources,  Inc., a mining company,
from which he retired as President in 1984.

OFFICERS 

J. MACK ROBINSON--Chairman of the Board 

ROBERT S.  PRATHER,  JR.--President and Chief Executive Officer 

HILTON H. HOWELL, JR.--Vice President and Secretary 

FREDERICK J. ERICKSON--Vice President - Finance, Treasurer and Chief 
Financial  Officer

STOCKHOLDER   INFORMATION 

CORPORATE  HEADQUARTERS  
Bull  Run  Corporation 
4370 Peachtree Road, N.E.  
Atlanta,  GA 30319 
phone (404) 266-8333
fax (404) 261-9607

TRANSFER AGENT & REGISTRAR 
TranSecurities International, Inc. 
2510 N. Pines Road
Spokane,  WA 99206-7624  
(509) 927-1255  

INDEPENDENT  AUDITORS 
Ernst & Young LLP
Suite 2800 
600 Peachtree Street 
Atlanta, GA 30308-2215 

SUBSIDIARIES & AFFILIATES
Datasouth Computer Corporation 
4216 Stuart Andrew Boulevard
Charlotte,  NC 28217
(704)  523-8500  

Gray  Communications  Systems,  Inc.
126 N.  Washington  Street
Albany, GA 31702 
(912) 888-9390 

Host  Communications,  Inc. 
546 East Main Street
Lexington, KY 40596 
(606) 226-4678

STOCK  EXCHANGE
Bull Run's common stock is listed 
on the Nasdaq  exchange  under
the symbol "BULL"  
Gray's common stock is listed on the 
New York Stock  Exchange under the
symbol  "GCS" 

FORM  10-KSB 
A copy of the Bull Run's  Annual  Report on
Form 10-KSB submitted to the Securities 
and Exchange  Commission may be obtained
by contacting Investor Relations at Bull 
Run's Corporate Headquarters.

<PAGE>

                              BULL RUN CORPORATION

                       (Bull Run logo appears here)

            4370 Peachtree Road, N.E. Altanta, GA 30319 404-266-8333
<PAGE>



<PAGE>
                                   EXHIBIT 21

                              BULL RUN CORPORATION

                              LIST OF SUBSIDIARIES



             Datasouth Computer Corporation, a Delaware corporation

        Datasouth International Sales Corporation, a U.S. Virgin Islands
         corporation, and a subsidiary of Datasouth Computer Corporation

                                     17



                             EXHIBIT 23.1

We consent to the incorporation by reference in the Registration Statement
(Form S-8 No. 33-91296) pertaining to the Bull Run Corporation 1994 Long Term
Incentive Plan and the Registration Statement (Form S-8 No. 33-91298) pertaining
to the Bull Run Corporation Non-Employee Directors' 1994 Stock Option Plan 
of our reports dated February 22, 1996 with respect to the consolidated 
financial statements of Bull Run Corporation and our reports dated February 22,
1995 with respect to the consolidated financial statements of Datasouth Computer
Corporation incorporated by reference in the Annual Report (Form 10-KSB) of Bull
Run Corporation for the year ended December 31, 1995, filed with the Securities
and Exchange Commission.


                                                   /S/ ERNST & YOUNG LLP

Atlanta, Georgia
March 25, 1996


                                        18




                       Independent Auditors' Consent

The Board of Directors
Bull Run Corporation:

We consent to the incorporation by reference in the Registration Statements
(Nos. 33-91296 and 33-91298) on Form S-8 of Bull Run Corporation of our 
report dated February 12, 1996 with respect to the balance sheets of Capital
Sports Properties, Inc. as of December 31, 1995 and 1994, and the related 
statements of earnings, changes in stockholders' equity, and cash flows for 
each of the years in the three-year period ended December 31, 1995, which 
report appears in the December 31, 1995 annual report on Form 10-KSB of Bull 
Run Corporation.


                                               /S/ KPMG PEAT MARWICK LLP


Stamford, Connecticut
March 25, 1996


                                     19





                        Independent Auditors' Consent

The Board of Directors
Bull Run Corporation:

We consent to the incorporation by reference in the Registration Statements 
(Nos. 33-91296 and 33-91298) on Form S-8 of Bull Run Corporation of our report
dated September 11, 1995 with respect to the consolidated balance sheets of
Host Communications, Inc. and subsidiaries as of June 30, 1995 and 1994, and 
the related consolidated statements of earnings, stockholders' equity, 
and cash flows for the years then ended, which report appears in the December 
31, 1995 annual report on Form 10-KSB of Bull Run Corporation.


                                               /S/ KPMG PEAT MARWICK LLP


Cincinnati, Ohio
March 25, 1996


                                      20



<TABLE> <S> <C>


<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                         145,867
<SECURITIES>                                         0
<RECEIVABLES>                                3,958,802
<ALLOWANCES>                                    50,000
<INVENTORY>                                  3,755,443
<CURRENT-ASSETS>                             7,330,997
<PP&E>                                       3,374,065
<DEPRECIATION>                                 862,379
<TOTAL-ASSETS>                              44,300,404
<CURRENT-LIABILITIES>                        4,256,206
<BONDS>                                              0
                          222,797
                                          0
<COMMON>                                             0
<OTHER-SE>                                  23,856,069
<TOTAL-LIABILITY-AND-EQUITY>                44,300,404
<SALES>                                     26,432,253
<TOTAL-REVENUES>                            27,153,981
<CGS>                                       18,649,649
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                             1,871,564
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             984,464
<INCOME-PRETAX>                                795,520
<INCOME-TAX>                                   180,000
<INCOME-CONTINUING>                            723,068
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   723,068
<EPS-PRIMARY>                                     0.03
<EPS-DILUTED>                                     0.03
        

<PAGE>


</TABLE>



                         EXHIBIT 99
            PROXY STATEMENT DATED MARCH 20, 1996

                              21

<PAGE>
                   BULL RUN CORPORATION
              SECURITIES AND EXCHANGE COMMISSION
                 WASHINGTON, D.C. 20549


                SCHEDULE 14A INFORMATION

         Proxy Statement Pursuant to Section 14(a) of the
               Securities Exchange Act of 1934



(x )  Filed by the Registrant
(  )  Filed by a Party other than the Registrant

Check the appropriate box:

(  )  Preliminary Proxy Statement
(  )  Confidential, for Use of the Commission Only (as permitted by 
      Rule 14a-b(e)(2))
(x )  Definitive Proxy Statement
(  )  Definitive Additional Materials
(  )  Soliciting Material Pursuant to (section mark)240.14a-11(c) or 
      (section mark)240.14a-12


                          Bull Run Corporation

            (Name of Registrant as Specified In Its Charter)


   (Name of Person(s) Filing Proxy Statement If Other Than Registrant)


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      Rule 14a-6(i)(3).
(  )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

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      2)  Aggregate number of securities to which transaction applies:

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          computed pursuant to Exchange Act Rule 0-11: *

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it was determined)

( ) Fee previously paid with preliminary materials.

( ) Check box if any part of the fee is offset as provided by Exchange 
    Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
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    statement number, or the Form or Schedule and the date of its filing.

    1)  Amount Previously Paid:              $

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<PAGE>
                              BULL RUN CORPORATION
                           4370 Peachtree Road, N.E.
                             Atlanta, Georgia 30319
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
          The Annual Meeting of Shareholders of Bull Run Corporation, a
     Georgia corporation ("Bull Run"), will be held at the offices of Bull
     Run Corporation, 4370 Peachtree Road, N.E., Atlanta, Georgia, on April
     23, 1996 at 10:00 A.M. (local time) for the following purposes:
          1. to elect directors;
          2. to consider and act upon a proposal to confirm the appointment
     of Ernst & Young LLP as the independent auditors of the Company for
     the year ending December 31, 1996; and
          3. to transact any such other business as may properly come
     before the meeting or any adjournment or adjournments thereof.
          The Board of Directors has fixed the close of business on March
     8, 1996 as the record date for determining shareholders entitled to
     notice of and to vote at the meeting.
                                      By Order of the Board of Directors,
                                      ROBERT S. PRATHER, JR.
                                      PRESIDENT
     March 20, 1996
 
                             YOUR VOTE IS IMPORTANT
       PLEASE MARK, SIGN, AND DATE THE ENCLOSED PROXY CARD AND RETURN IT
           PROMPTLY IN THE ENCLOSED SELF-ADDRESSED, STAMPED ENVELOPE.
 
<PAGE>
                              BULL RUN CORPORATION
                           4370 Peachtree Road, N.E.
                             Atlanta, Georgia 30319
                                PROXY STATEMENT
GENERAL INFORMATION
     This Proxy Statement is being furnished to the shareholders of Bull Run
Corporation (the "Company") in connection with the solicitation of proxies by
the Board of Directors of the Company for use at the annual meeting of
shareholders ("Annual Meeting") of the Company to be held on April 23, 1996 at
10:00 a.m., local time, at the offices of the Company, 4370 Peachtree Road,
N.E., Atlanta, Georgia and any adjournment or adjournments thereof. This Proxy
Statement, the attached Notice, and the enclosed proxy card are first being
mailed to shareholders of the Company on or about March 22, 1996.
VOTING AND PROXIES
     The Board of Directors of the Company has fixed the close of business on
March 8, 1996 as the record date for the determination of shareholders entitled
to notice of and to vote at the Annual Meeting. Accordingly, only holders of
record of shares of common stock, $.01 par value ("Common Stock"), of the
Company at the close of business on that date will be entitled to notice of and
to vote at the Annual Meeting or any adjournment or adjournments thereof. At the
close of business on such date, there were 22,116,227 shares of Common Stock
outstanding.
     Each holder of record of shares of Common Stock on the record date is
entitled to cast one vote per share, in person or by properly executed proxy, on
any matter that may properly come before the Annual Meeting. The presence, in
person or by properly executed proxy, of the holders of a majority of the shares
of Common Stock outstanding on the record date is necessary to constitute a
quorum at the Annual Meeting. The affirmative vote of the holders of a majority
of the shares of Common Stock present and voting, represented in person or by
properly executed proxy, at the Annual Meeting is required to elect directors
and confirm the appointment of Ernst & Young LLP as the independent auditors of
the Company for the year ending December 31, 1996.
PROXY VOTING, REVOCATION, AND ABSTENTIONS
     All proxies received pursuant to this solicitation will be voted except as
to matters where authority to vote is specifically withheld and, where a choice
is specified as to the proposal, they will be voted in accordance with such
specification. If no instructions are given, the persons named in the proxy
solicited by the Board of Directors of the Company intend to vote for the
election of directors listed herein and for the confirmation of the appointment
of Ernst & Young LLP as the independent auditors of the Company. Abstentions and
broker non-votes are not counted as votes cast on any matter to which they
relate.
     The Board of Directors does not know of any matters, other than the matters
described in this Proxy Statement, which are expected to be presented for
consideration at the Annual Meeting. If any other matters are properly presented
at the Annual Meeting, the persons named in the accompanying proxy will have
discretion to vote on such matters in accordance with their best judgment.
     Shareholders who execute proxies may revoke them by giving written notice
to the Secretary of the Company at any time before such proxies are voted.
Attendance at the Annual Meeting will not have the effect of revoking a proxy
unless the shareholder so attending, in writing, so notifies the Secretary of
the Annual Meeting at any time prior to the voting of the proxy.
SOLICITATION
     Proxies are being solicited by and on behalf of the Company's Board of
Directors. The Company will bear the expenses of this solicitation, including
the expenses of preparing, printing and mailing this Proxy Statement. In
addition to solicitation by mail, directors, officers and regular employees of
the Company (who will not specifically be compensated for such services) may
solicit proxies by telephone or otherwise. Arrangements will be made with
brokerage houses and other custodians, nominees and fiduciaries to forward
proxies and proxy material to their principals, and the Company will reimburse
them for their expenses. Mackenzie Partners, Inc. will be paid approximately
$3,000, plus out-of-pocket expenses, to solicit and tabulate proxies for the
Company.
                                       1
 
<PAGE>
                             PRINCIPAL STOCKHOLDERS
     Information regarding persons or groups known by the Company to be the
beneficial owners of more than five percent of the outstanding shares of Common
Stock as of January 31, 1996 is shown in the following table. Information
concerning such security holdings has been furnished by the holders thereof to
the Company.
<TABLE>
<CAPTION>
                                                                        AMOUNT AND
                                                                        NATURE OF
NAME AND ADDRESS OF                                                     BENEFICIAL             PERCENT OF
  BENEFICIAL OWNER (1)                                                  OWNERSHIP                 CLASS
<S>                                                                   <C>                     <C>
Robert S. Prather, Jr..............................................      2,810,598   (2)(3)             12.6%
J. Mack Robinson...................................................      6,238,656   (3)(4)             28.0%
Robinson-Prather Partnership.......................................      2,660,598   (3)                12.0%
Harriet J. Robinson................................................      6,238,656   (3)(4)             28.0%
Harriet J. Robinson, Trustee
  Robin M. Robinson Trust..........................................      3,060,598   (3)                13.8%
Harriet J. Robinson, Trustee
  Jill E. Robinson Trust...........................................      3,060,598   (3)                13.8%
Gulf Capital Services, Ltd.........................................      2,660,598   (3)                12.0%
James W. Busby.....................................................      3,209,192   (5)                14.4%
William M. Hammock.................................................      2,087,150                       9.4%
</TABLE>
 
(1) The address of each of these shareholders is 4370 Peachtree Road, N.E.,
    Atlanta, Georgia 30319, except for James W. Busby, whose address is 4216
    Stuart Andrew Blvd., Charlotte, North Carolina 28217, and William M.
    Hammock, whose address is 12661 Kelly Palm Drive, SW, Fort Myers, Florida
    33908.
(2) Includes 150,000 shares which Mr. Prather has the right to acquire through
    the exercise of currently exercisable options.
(3) Includes 2,660,598 shares owned by Robinson-Prather Partnership.
    Robinson-Prather Partnership is a Georgia general partnership, the general
    partners of which are Robert S. Prather, Jr., President, Chief Executive
    Officer and a director of the Company; J. Mack Robinson, a director of the
    Company; Harriett J. Robinson (the wife of Mr. Robinson); Harriett J.
    Robinson, as trustee for Robin M. Robinson Trust (the "RMR Trust"); Harriett
    J. Robinson, as trustee for Jill E. Robinson Trust (the "JER Trust"); and
    Gulf Capital Services, Ltd. The partnership agreement among the general
    partners provides that Messrs. Prather and Robinson have the exclusive
    control of the day-to-day operations of the partnership. Each general
    partner disclaims beneficial ownership of the shares of Common Stock owned
    by Robinson-Prather Partnership, except to the extent of his pecuniary
    interest in such shares of Common Stock, which is less than the amount
    disclosed.
(4) Includes as to each of J. Mack Robinson and his wife, Harriett J. Robinson:
    886,058 shares owned directly by Mr. Robinson; 192,000 shares owned directly
    by Mrs. Robinson; 150,000 shares which Mr. Robinson has the right to acquire
    through the exercise of currently exercisable options; 800,000 shares owned
    by the RMR Trust and JER Trust, of each of which Mrs. Robinson is the
    trustee; and an aggregate of 1,550,000 shares owned by Delta Fire & Casualty
    Insurance Co. ("Delta Fire"), Delta Life Insurance Company ("Delta Life"),
    Atlantic American Life Insurance Co. ("Atlantic American"), Bankers Fidelity
    Life Insurance Co. ("Bankers Fidelity Life") and Georgia Casualty & Surety
    Co. ("Georgia Casualty"), Georgia corporations of each of which Mr. Robinson
    is Chairman of the Board, President and/or principal stockholder (or the
    subsidiaries of the same). Each of Mr. and Mrs. Robinson disclaims
    beneficial ownership of the shares of Common Stock owned by Jill E.
    Robinson, the RMR Trust, the JER Trust, Delta Fire, Delta Life, Atlantic
    American, Bankers Fidelity Life, Georgia Casualty and each other.
(5) Includes 16,548 shares owned by Mr. Busby's wife; 22,748 shares owned by
    each of his two children; and 90,000 shares which Mr. Busby has the right to
    acquire through the exercise of currently exercisable options.
     Except as noted in the footnotes above, (i) none of such shares is known by
the Company to be shares with respect to which such beneficial owner has the
right to acquire beneficial ownership and (ii) the Company believes that the
beneficial owners above have sole voting and investment power regarding the
shares shown as being beneficially owned by them.
                                       2
 
<PAGE>
                             ELECTION OF DIRECTORS
GENERAL
     At the Annual Meeting, six directors are to be elected to hold office
(subject to the Company's by-laws) until the next Annual Meeting of Shareholders
and until their successors have been elected and qualified. In case any nominee
listed in the table below should be unavailable for any reason, which management
has no reason to anticipate, the proxy will be voted for any substitute nominee
or nominees who may be selected by management prior to or at the Annual Meeting
or, if no substitute is selected by management prior to or at the Annual
Meeting, for a motion to reduce the membership of the Board to the number of
nominees available. Set forth below is certain information concerning each of
the nominees.
<TABLE>
<CAPTION>
                                                                                               AMOUNT AND
                                                                                                NATURE OF
                                                                                               BENEFICIAL
                                                                                YEAR          OWNERSHIP OF
                                                                                FIRST            COMMON
                                     PRINCIPAL OCCUPATION DURING THE PAST       ELECTED        STOCK AS OF           PERCENT
                                     FIVE YEARS, ANY OFFICE HELD WITH THE        A             JANUARY 31,             OF
NAME                       AGE          COMPANY AND OTHER DIRECTORSHIPS         DIRECTOR          1995               CLASS
<S>                        <C>    <C>                                           <C>           <C>                    <C>
J. Mack Robinson           72      Chairman of the Board since 1994 and          1992           6,238,656   (2)(4)   28.0%
                                  Secretary and Treasurer of the Company in
                                        1994; Chairman of the Board and
                                    President of Delta Life since 1958;
                                         President of Atlantic American
                                      Corporation, an insurance holding
                                    company, from 1988 to May 1995, and
                                  Chairman of the Board of Atlantic American
                                  Corporation since 1974; director of Gray
                                  Communications Systems, Inc. ("Gray")
                                  since 1993; director EMERITUS of Wachovia
                                                            Corporation
Gerald N. Agranoff         49     General counsel to and a general partner       1990             115,000   (1)       (3)
                                        of Plaza Securities Company and
                                  Arbitrage Securities Company (investment
                                  firms), having been affiliated with such
                                  companies since 1982; director of Canal
                                  Capital Corporation, Datapoint Corporation,
                                  and Atlantic Gulf Communities Corporation;
                                  trustee of the Management Assistance Inc.
                                                      Liquidating Trust
James W. Busby             41     President of Datasouth Computer Corporation    1994           3,209,192   (1)(5)   14.4%
                                   ("Datasouth") since 1984; one of the
                                  founders of Datasouth in 1977, serving as
                                         Secretary from 1977 until 1984
Hilton H. Howell, Jr.      34     President of Atlantic American Corporation     1994              75,000   (1)(6)    (3)
                                      since May 1995 and Executive Vice
                                  President of its insurance subsidiaries,
                                  Atlantic American Life Insurance Co.,
                                  Bankers Fidelity Life Insurance Co. and
                                  Georgia Casualty & Surety Co., since 1992;
                                   Executive Vice President of Atlantic
                                  American Corporation from 1992 to May
                                  1995; Executive Vice President and General
                                  Counsel of Delta Life and Delta Fire since
                                  1991; practiced law in Houston, Texas with
                                  the firm of Liddell, Sapp, Zivley, Hill &
                                  LaBoon from 1989 to 1991; director of Gray
                                                             since 1993
Robert S. Prather, Jr.     51     President and Chief Executive Officer          1992           2,810,598   (1)(2)   12.6%
                                  of the Company since 1992; Chairman of the
                                  Board of Phoenix Corporation, a steel
                                  service center, from 1980 to 1992; director
                                                     of Gray since 1993
Alex C. Ritchie            79      Retired; director of Silver Standard          1980             200,000   (1)(4)    (3)
                                                        Resources, Inc.
</TABLE>
 
                                       3
 
<PAGE>
(1) Includes, as to each of Messrs. Agranoff, Howell and Ritchie, 75,000 shares
    of Common Stock; as to Mr. Prather, 150,000 shares of Common Stock; and as
    to Mr. Busby, 90,000 shares of Common Stock; which each had the right to
    acquire through exercise of currently exercisable options.
(2) Includes 2,660,598 shares owned by Robinson-Prather Partnership.
    Robinson-Prather Partnership is a Georgia general partnership, the general
    partners of which are Robert S. Prather, Jr., President, Chief Executive
    Officer and a director of the Company; J. Mack Robinson, a director of the
    Company; Harriett J. Robinson (the wife of Mr. Robinson); Harriett J.
    Robinson, as trustee for the RMR Trust; Harriett J. Robinson, as trustee for
    the JER Trust; and Gulf Capital Services, Ltd. The partnership agreement
    among the general partners provides that Messrs. Prather and Robinson have
    the exclusive control of the day-to-day operations of the partnership,
    including the power to vote or dispose of the shares of Common Stock owned
    by Robinson-Prather Partnership. Each general partner disclaims beneficial
    ownership of the shares of Common Stock owned by Robinson-Prather
    Partnership, except to the extent of his pecuniary interest in such shares
    of Common Stock, which is less than the amount disclosed. The address of
    Robinson-Prather Partnership and its general partners is 4370 Peachtree
    Road, NE, Atlanta, Georgia 30319.
(3) Less than 1%.
(4) Includes: 886,058 shares owned directly by Mr. Robinson; 150,000 shares
    which Mr. Robinson has the right to acquire through the exercise of
    currently exercisable options; 192,000 shares owned directly by Harriet J.
    Robinson, Mr. Robinson's wife; an aggregate of 800,000 shares owned by the
    RMR Trust and JER Trust, of each of which Mrs. Robinson is the trustee; and
    an aggregate of 1,550,000 shares owned by Delta Fire, Delta Life, Atlantic
    American, Bankers Fidelity Life and Georgia Casualty, of each of which Mr.
    Robinson is Chairman of the Board, President and/or principal stockholder.
    Each of Mr. and Mrs. Robinson disclaims beneficial ownership of the shares
    of Common Stock owned by the RMR Trust, the JER Trust, Delta Fire, Delta
    Life, Atlantic American, Bankers Fidelity Life, Georgia Casualty and each
    other.
(5) Includes 16,548 shares owned by Mr. Busby's wife and 22,748 shares owned by
    each of his two children.
(6) Mr. Howell is married to Robin M. Howell, Mr. Robinson's daughter and a
    beneficiary of the RMR Trust, which is a general partner of Robinson-Prather
    Partnership. Mr. Howell disclaims beneficial ownership of the shares of
    Common Stock owned by Robinson-Prather Partnership or the RMR Trust.
     Except as noted in the footnotes above, (i) none of such shares is known by
the Company to be shares with respect to which such beneficial owner has the
right to acquire such shares and (ii) the Company believes that the beneficial
holders listed above have sole voting and investment power regarding the shares
shown as being beneficially owned by them.
     As of January 31, 1996, all directors and executive officers of the Company
as a group (seven persons) owned 12,103,619 shares of Common Stock, representing
53.2% of the outstanding shares (including 633,000 shares purchasable on or
within 60 days from such date pursuant to the exercise of stock options).
                                       4
 
<PAGE>
EXECUTIVE COMPENSATION
     The following table sets forth all cash compensation paid or accrued to all
executive officers earning $100,000 or more for the years ended December 31,
1995, 1994 and 1993.
                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                                      LONG TERM COMPENSATION
                                                                 ANNUAL COMPENSATION                     AWARDS
                                                                                   OTHER      RESTRICTED                     PAYOUTS
                                                                                   ANNUAL       STOCK                         LTIP
                                   PRINCIPAL                                    COMPENSATION    AWARDS         OPTIONS       PAYOUTS
NAME                                POSITION      YEAR    SALARY($)   BONUS($)      ($)          ($)             (#)           ($)
<S>                       <C>                     <C>    <C>          <C>       <C>           <C>         <C>                <C>
Robert S. Prather, Jr.... President of Bull Run   1995   $ 266,538    $100,000   $    7,361(1)       --                --       --
                                                  1994    $254,774    $50,000    $    7,361(1)       --     75,000 shares       --
                                                  1993    $166,667         --    $   19,696(1)       --                --       --
James W. Busby........... President of Datasouth  1995   $ 134,049    $46,172            --         --                 --       --
                                                  1994   $ 126,510    $32,440            --         --     225,000 shares  (3)    --
                                                  1993   $ 116,313         --            --         --                 --       --
Frederick J. Erickson....     Vice President      1995   $  96,231    $33,086            --         --                 --       --
                          -- Finance, Bull Run    1994   $  87,298    $16,220            --         --      90,000 shares  (3)    --
                               and Datasouth      1993   $  48,000  (4)      --          --         --                 --       --
Samuel P. Davis, Jr......     Vice President      1994   $  25,000         --    $   75,000(5)       --                --       --
                          -- Finance, Bull Run    1993   $ 100,000         --            --         --                 --       --
<CAPTION>
 
                            ALL OTHER
                           COMPENSATION
NAME                           ($)
<S>                       <C>
Robert S. Prather, Jr....   $    9,000(2)
                            $    9,000(2)
                                    --
James W. Busby...........   $    9,000(2)
                            $    7,591(2)
                            $    6,123(2)
Frederick J. Erickson....   $    6,747(2)
                            $    5,238(2)
                            $    1,425(2)
Samuel P. Davis, Jr......           --
                                    --
</TABLE>
 
(1) Consists of automobile allowances and related expenses provided by the
    Company.
(2) Consists of employer contributions to the defined contribution retirement
    plans.
(3) Options to acquire Common Stock were granted at the effective date of the
    Merger in exchange for then outstanding options to acquire Datasouth shares.
    The Datasouth options were originally granted in 1993.
(4) Mr. Erickson was hired as Datasouth's Vice President -- Finance on May 18,
    1993, and was not affiliated previously with Bull Run or Datasouth.
(5) Mr. Davis was paid a consulting fee of $75,000 for services rendered in 1994
    following his resignation effective March 31, 1994.
     There were no stock options granted by the Company in 1995. The following
table sets forth stock options exercised in 1995 by executive officers earning
$100,000 or more, and the number and value of all unexercised options held by
such executive officers as of December 31, 1995.
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTIONS VALUES
<TABLE>
<CAPTION>
                                                                                                                     VALUE OF
                                                                                                   NUMBER OF        UNEXERCISED
                                                                                                  UNEXERCISED      IN-THE-MONEY
                                                                                                   OPTIONS AT       OPTIONS AT
                                                                                                   FY-END (#)       FY-END (#)
                                                                  SHARES ACQUIRED     VALUE       EXERCISABLE/     EXERCISABLE/
NAME                                                              ON EXERCISE (#)  REALIZED ($)  UNEXERCISABLE   UNEXERCISABLE(1)
<S>                                                               <C>              <C>           <C>             <C>
Robert S. Prather, Jr............................................      --                  --       150,000/-0-      $266,484/$-0-
James W. Busby...................................................      --                  --    90,000/135,000  $173,531/$260,297
Frederick J. Erickson............................................     18,000         $ 38,250     18,000/54,000   $36,281/$108,844
</TABLE>
 
(1) The closing price of the Common Stock on December 31, 1995 was $2.89 per
    share.
LONG TERM INCENTIVE PLANS
     Under the Bull Run Corporation 1994 Long Term Incentive Plan (the "1994
Plan"), 2,500,000 shares of Common Stock are reserved for issuance of stock
options, restricted stock awards and stock appreciation rights. Plan awards are
issued by the Management Compensation and Stock Option Committee (the
"Compensation Committee") of the Board of Directors at prices it determines.
Officers and employees of the Company who, in the opinion of the Compensation
Committee, are in a position to have a significant effect upon the Company's
business and operations, are eligible to receive options. As of December 31,
1995, options for a total of 1,341,000 shares were issued and outstanding under
the 1994 Plan with an exercise
                                       5
 
<PAGE>
price ranging from $.88 to $1.66 per share. Of the 1,341,000 shares issuable
upon the exercise of outstanding options, 1,116,000 vest in 20% annual
increments beginning one year following the date of grant and are exercisable
over a period not to exceed five to 10 years, and 225,000 were fully vested at
the date of grant. Options for 68,000 shares were exercised in 1995.
     The Company's 1987 Non-Qualified Stock Option Plan (the "1987 Plan")
terminated in 1992. There are currently outstanding options to purchase 150,000
shares of Common Stock at an exercise price of $.75 per share.
EMPLOYEE INCENTIVE PLANS
     The Company's wholly-owned subsidiary, Datasouth Computer Corporation
("Datasouth") has employee incentive plans covering substantially all Datasouth
employees. Payments made to individual employees pursuant to these plans, if
any, will vary from year to year as they will be based on "defined operating
profits" (income before income taxes, investment income and interest
income/expense) of Datasouth. The plans include one for certain key employees
and one for all other eligible employees. Total incentive plan compensation was
approximately $323,000 in 1995.
     The incentive pool for the plan covering certain key employees is
calculated as a percentage (8.5% in 1995) of "defined operating profits" (as
defined above) less the incentive pool referred to above.
EMPLOYMENT ARRANGEMENTS
     Robert S. Prather, Jr. is party to an employment agreement with the Company
expiring in December 1996. Pursuant to this agreement, Mr. Prather agrees to
serve as President and Chief Executive Officer of the Company. Mr. Prather's
employment agreement provides that during the term of the agreement Mr. Prather
will receive an annual salary of $250,000, subject to increase at the discretion
of the Board of Directors, and will be furnished with an automobile.
     Datasouth has entered into employment agreements dated March 31, 1994 with
James W. Busby, Datasouth's President, K. Nick Waller, Datasouth's Executive
Vice President -- Operations, Frederick J. Erickson, Datasouth's Vice
President -- Finance & Administration, Chief Financial Officer, Treasurer and
Secretary. The agreements are for terms of three years and obligate Datasouth to
pay the executive 100% of his annual base salary for a 12-month period in the
event employment is terminated within 12 months of a change in control of
Datasouth. "Change of control" means (i) acquisition by any person, corporation,
or group of associated persons, excluding affiliates of Datasouth, of beneficial
ownership of an aggregate of more than forty-one percent (41%) of the then
outstanding shares of voting stock of Datasouth or (ii) a merger or
consolidation to which Datasouth is a party and pursuant to which Datasouth is
not a surviving or continuing entity; or (iii) any sale of Datasouth's operating
assets that may affect the employment of such individuals. Furthermore, the
agreements obligate Datasouth to provide medical and dental benefits and life
insurance in effect for a period of one year following termination.
DIRECTORS' COMPENSATION
     Robert S. Prather, Jr. and James W. Busby, directors who are also employees
of the Company and Datasouth, respectively, receive no fees for their services
as directors. Directors who are not employees of the Company or Datasouth are
paid a fee of $750 per month for their services as directors and are reimbursed
for their expenses for each meeting attended. Directors who are not officers or
employees of the Company or Datasouth are eligible to receive stock options
under the Company's Non-Employee Directors' 1994 Stock Option Plan (the "1994
Non-Employee Directors' Plan"). In 1994, each of Messrs. Agranoff and Ritchie,
directors of the Company, was granted an option to purchase up to 75,000 shares
of Common Stock at an exercise price of $1.34 per share (the market value of the
Common Stock on the date of grant) under the 1994 Non-Employee Directors' Plan.
In 1994, each of Messrs. Howell, Prather and Robinson, directors of the Company,
was granted an option under the 1994 Incentive Plan to purchase up to 75,000
shares of Common Stock at an exercise price of $1.66, $1.48 and $1.48 per share,
respectively, the market value of the Common Stock on the date of grant (except
for Messrs. Prather and Robinson, whose exercise price is equal to 10% above
such market value).
BOARD COMMITTEES AND MEMBERSHIP
     The Company's Board of Directors has an Audit Committee, the purpose of
which is to review and evaluate the results and scope of the audit and other
services provided by the Company's independent auditors, as well as the
Company's accounting principles and system of internal accounting controls, and
to review and approve any transactions between the Company and its directors,
officers, or significant shareholders. The Audit Committee held one meeting
during 1995. The members of the Audit Committee are Messrs. Agranoff and
Ritchie.
                                       6
 
<PAGE>
     The Company's Board of Directors has a Management Compensation and Stock
Option Committee (the "Compensation Committee"), the purpose of which is to set
the compensation of the Company's President and Chief Executive Officer and
review executive job performance, as well as the overall management compensation
program. The Compensation Committee held one meeting in 1995. The members of the
Compensation Committee are Messrs. Agranoff, Ritchie and Robinson.
     The Company does not have a nominating committee. The Board of Directors
held two meetings during 1995. During 1995, all of the directors attended at
least 75% of the aggregate of (i) the total number of meetings of the Board of
Directors and (ii) the total number of meetings of all committees of the Board
on which such director served.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
     The Company leases office space from Delta Life, a company of which J. Mack
Robinson, a director of the Company, is Chairman of the Board and principal
stockholder. The term of the lease is for 10 years beginning January 1, 1993 and
requires total basic rent payments of $164,976 over the 10-year term, plus a pro
rata share of expenses.
     In 1995, the Company under its previously announced Stock Repurchase
Program, purchased 35,000 shares of its Common Stock from Mr. Gerald N.
Agranoff, a director of the Company, for $3.50 per share, the market price of
the Common Stock on the date of the purchase.
                    CONFIRMATION OF APPOINTMENT OF AUDITORS
     The Board of Directors of the Company recommends that the shareholders
confirm the appointment of Ernst & Young LLP to audit the books and accounts of
the Company for the fiscal year ending December 31, 1996.
     Representatives of Ernst & Young LLP are expected to be available at the
Annual Meeting to respond to appropriate questions and will be given the
opportunity to make a statement if they so desire.
              ANNUAL MEETING INFORMATION AND SHAREHOLDER PROPOSALS
     The Company has not held a meeting of its shareholders since November 29,
1994. At that meeting, the shareholders of the Company addressed the business
that would ordinarily have been covered at the 1995 Annual Meeting of
Shareholders. Among other things, the shareholders of the Company elected
directors and ratified the appointment of the Company's independent auditors. In
order to save the attendant costs of an annual meeting and since the business
purposes thereof had been addressed approximately five months previously, the
Company decided not to hold its Annual Meeting in 1995, which ordinarily would
have taken place in April 1995. The NASDAQ Stock Market has admonished the
Company for its decision not to hold the 1995 Annual Meeting.
     Shareholders of the Company wishing to include proposals in the proxy
material in relation to the Annual Meeting of Shareholders to be held in 1997
must submit the same in writing so as to be received at the executive office of
the Company prior to December 15, 1996. Such proposals must also meet the other
requirements of the rules of the Securities and Exchange Commission relating to
shareholders' proposals.
COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
directors and executive officers, and persons who own more than ten percent of
the Common Stock, to file with the Securities and Exchange Commission initial
reports of ownership (Form 3) and reports of changes in ownership (Forms 4 and
5) of Common Stock.
     To management's knowledge, based solely on review of the copies of such
reports furnished to the Company and representations that no other reports were
required, during the fiscal year ended December 31, 1995, all Section 16(a)
filing requirements applicable to the Company's officers, directors and greater
than ten percent beneficial owners were met.
                                       7

******************************************************************************


                            APPENDIX


<PAGE>
                              BULL RUN CORPORATION
                                     PROXY
    The undersigned appoints Robert S. Prather, Jr. and J. Mack Robinson, and
either of them, with power of substitution, to represent and to vote on behalf
of the undersigned all of the shares of Bull Run Corporation (the "Company")
which the undersigned is entitled to vote at the Annual Meeting of Shareholders
to be held at the offices of the Company, 4370 Peachtree Rd., N.E., Atlanta,
Georgia on April 23, 1996 at 10:00 A.M., and at any adjournment or adjournments
thereof, hereby revoking all proxies heretofore given with respect to such
stock, upon the following proposals more fully described in the notice of, and
proxy statement relating to, the meeting (receipt whereof is hereby
acknowledged).
    THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR (1) AND (2).
    1. ELECTION OF DIRECTORS
<TABLE>
<S>                                                   <C>
[ ] FOR all nominees listed below except               [ ] WITHHOLD AUTHORITY to vote
    as marked to the contrary below                        for all nominees listed below
</TABLE>
 Gerald N. Agranoff, James W. Busby, Hilton H. Howell, Jr., Robert S. Prather,
                   Jr., Alex C. Ritchie, and J. Mack Robinson
  (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE WRITE
               THAT NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.)
     2. PROPOSAL TO CONFIRM THE APPOINTMENT OF ERNST & YOUNG LLP as the
independent auditors of the Company
<TABLE>
<S>                      <C>                                     <C>
[ ] FOR                    [ ] AGAINST                           [ ] ABSTAIN
</TABLE>
    3. In their discretion upon such other matters as may properly come before
       the meeting.
 
<PAGE>
THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED FOR PROPOSALS 1 AND 2.
    Please sign exactly as your name appears on your stock certificates. When
shares are held by joint tenants, both should sign. When signing as attorney,
executor, administrator, trustee, or guardian, please give full title as such.
If a corporation, please sign in full corporate name by President or other
authorized officer. If a partnership, please sign in partnership name by
authorized person.
DATED:                     , 1996
                                              Signature
                                              Signature if held jointly
                                              PLEASE RETURN IN THE ENCLOSED
                                              POSTAGE PAID ENVELOPE.
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.
 

 



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