BULL RUN CORP
10-K, 1998-03-31
COMPUTER PERIPHERAL EQUIPMENT, NEC
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 10-K



[X]  Annual Report  Pursuant to Section 13 or 15(d) of the  Securities  Exchange
     Act of 1934 for the fiscal year ended December 31, 1997

[ ]  Transition  Report  Pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange Act of 1934 for the transition period from  __________________  to
     __________________


Commission File Number 0-9385

                              Bull Run Corporation
             (Exact name of registrant as specified in its charter)

            Georgia                                      91-1117599
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
 incorporation or organization)


 4370 Peachtree Road, N.E., Atlanta, GA                    30319
(Address of principal executive offices)                 (Zip Code)

Registrant's telephone number, including area code  (404) 266-8333


Securities registered pursuant to Section 12(b) of the Act:

Title of each class                   Name of each exchange on which registered
         None

Securities registered pursuant to Section 12(g) of the Act:

                          Common Stock, $.01 par value
                                (Title of class)

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. [ X ] Yes [ ] No

     Indicate by check mark if disclosure  of  delinquent  filers in response to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. [ ]

     The aggregate market value of the voting and non-voting  common equity held
by non-affiliates as of February 27, 1998 was $41,613,845,  based on the closing
price thereof on The Nasdaq Stock Market.

     The number of shares  outstanding  of the  registrant's  Common Stock,  par
value $.01 per share, as of February 27, 1998, was 22,090,223.


                       DOCUMENTS INCORPORATED BY REFERENCE

Portions of the following documents are incorporated by reference:

            Documents                                 Form 10-K Reference
1997 Annual Report to Shareholders             Part II, Items 6, 7 and 8
Proxy Statement to be dated April 3, 1998      Part III, Items 10, 11, 12 and 13


<PAGE>


                              BULL RUN CORPORATION

                                 FORM 10-K INDEX

                                     PART I

                                                                            Page
                                                                            ----

Item 1.   Business.........................................................   3
Item 2.   Properties.......................................................   8
Item 3.   Legal Proceedings................................................   8
Item 4.   Submission of Matters to a Vote of Security Holders..............   8

                                     PART II

Item 5.   Market for Registrant's Common Equity and Related
               Stockholder Matters.........................................   9
Item 6.   Selected Financial Data..........................................   9
Item 7.   Management's Discussion and Analysis of Financial Condition
               and Results of Operations...................................   9
Item 8.   Financial Statements and Supplementary Data......................   9
Item 9.   Changes in and Disagreements with Accountants on Accounting
               and Financial Disclosure....................................  10

                                    PART III

Item 10.  Directors and Executive Officers of the Registrant...............  10
Item 11.  Executive Compensation...........................................  10
Item 12.  Security Ownership of Certain Beneficial Owners and 
               Management..................................................  10
Item 13.  Certain Relationships and Related Transactions...................  10

                                     PART IV

Item 14.  Exhibits, Financial Statement Schedules, and Reports 
               on Form 8-K.................................................  11

          Signatures.......................................................  14



                                       2
<PAGE>


                                     PART I
Item 1. Business

General

     Bull Run Corporation (the "Company"), a Georgia corporation, was originally
incorporated  under the laws of the State of  Washington  under the name of Bull
Run Gold Mines,  Ltd. The Company changed its name and state of incorporation in
December 1992, relocating its corporate office to Atlanta.  Prior to selling its
interest in a joint  venture in  November  1990 for  $6,000,000  in cash and the
discharge of its outstanding  debt, the Company was a mineral  resource  company
which had been  engaged  in the  business  of  developing  and  mining in Nevada
through the joint venture with another mining company.

     In November 1994, the Company  acquired by merger (the "Merger")  Datasouth
Computer  Corporation  ("Datasouth").  Datasouth,  located in  Charlotte,  North
Carolina,  designs,  manufactures and markets  heavy-duty dot matrix and thermal
printers   for  vertical   markets   including   transportation,   distribution,
manufacturing  and health care.  Datasouth sells its products  worldwide through
distributors  and  value-added  resellers,  and  directly to large  volume major
accounts.  Since the Merger, Datasouth has operated as a wholly-owned subsidiary
of the Company.

     In January 1998, Datasouth acquired all of the outstanding common stock and
membership  interests  of  CodeWriter  Industries,  Inc. and its  affiliate,  CW
Technologies L.L.C. (collectively referred to as "CodeWriter). CodeWriter, which
was immediately  merged into Datasouth,  manufactures  and sells thermal barcode
label printers used in industrial applications.

     The Company,  through Datasouth,  owns  approximately  17.0% of the class A
common  stock  ("Class A Common  Stock") of Gray  Communications  Systems,  Inc.
("Gray"),  representing 27.6% of the voting interest in Gray, as of December 31,
1997.  The Company also owns shares of series A and series B preferred  stock of
Gray and  warrants to purchase  additional  Gray Class A Common  Stock.  Parties
affiliated with the Company, including officers and directors of the Company and
companies of which they are principal  shareholders  and/or executive  officers,
owned an  additional  12.7% of  Gray's  outstanding  Class A Common  Stock as of
December 31, 1997, representing an additional 21.0% voting interest in Gray.

     Gray is a communications company located in Albany, Georgia which currently
operates:  (i) three  NBC-affiliated  television  stations  - WALB-TV in Albany,
Georgia;    WJHG-TV    in    Panama    City,    Florida;    WITN-TV,    in   the
Greenville-Washington-New Bern, North Carolina market, which was acquired during
1997;  (ii) five  CBS-affiliated  television  stations - WCTV-TV in Tallahassee,
Florida;  WVLT-TV  in  Knoxville,  Tennessee;  WKYT-TV in  Lexington,  Kentucky;
WYMT-TV in Hazard, Kentucky; and WRDW-TV in Augusta,  Georgia; (iii) three daily
newspapers,  The  Albany  Herald in Albany,  Georgia;  The  Rockdale  Citizen in
Conyers,  Georgia; and The Gwinnett Daily Post in Lawrenceville,  Georgia;  (iv)
two  advertising  weekly  shoppers in Southwest  Georgia and North Florida;  (v)
Lynqx Communications, a satellite transmission and production services business,
which includes GulfLink Communications, Inc. in Baton Rouge, Louisiana, acquired
during 1997; and (vi) PortaPhone Paging, a communications and paging business in
the Southeast.  Gray has also executed a definitive agreement to purchase all of
the outstanding  common stock of Busse Broadcasting  Corporation,  the owner and
operator of KOLN-TV, a CBS affiliate in the  Lincoln-Hastings-Kearney,  Nebraska
market;  its  satellite  station,  KGIN-TV,  a CBS  affiliate  in Grand  Island,
Nebraska;  and WEAU-TV, an NBC affiliate in the Eau Claire-La Crosse,  Wisconsin
market. The acquisition is pending FCC approval. Gray reported revenue of $103.5
million in 1997 and had total assets of $345.0  million as of December 31, 1997.
J. Mack Robinson,  the Company's Chairman of the Board, Robert S. Prather,  Jr.,
the Company's President,  chief executive officer and a director,  and Hilton H.
Howell, Jr., the Company's Vice President, Secretary and a director, are members
of Gray's Board of Directors.  Mr. Robinson is President and the chief executive
officer of Gray, and Mr.  Prather is Executive Vice President - Acquisitions  of
Gray.  Frederick J.  Erickson,  the Company's Vice President - Finance and chief
financial officer, is the interim chief financial officer of Gray.


                                       3
<PAGE>


     The Company owns 51.5% of the  outstanding  common stock of Capital  Sports
Properties,  Inc.  ("CSP").  CSP's assets  consist of all of the  outstanding 8%
cumulative   preferred   stock  of  Host   Communications,   Inc.   ("HCI")  and
approximately  49.0% of HCI's outstanding  common stock. Since 1995, the Company
has also  acquired  HCI common stock in a series of  transactions,  resulting in
direct ownership of approximately  5.0% of HCI's outstanding  common stock as of
December 31, 1997.  When combined  with the Company's pro rata  ownership of HCI
common stock through CSP, the Company has an aggregate ownership of 30.2% of HCI
common  stock as of  December  31,  1997,  effectively  making it HCI's  largest
stockholder. HCI, based in Lexington, Kentucky, provides multimedia, promotional
marketing and event management  services to universities,  athletic  conferences
and  associations,  the  most  prominent  of which  is the  National  Collegiate
Athletic  Association  ("NCAA (R)").  HCI's total  revenue for its most
recently completed  fiscal  year ended June 30, 1997 was $40.0  million and
total  assets were $25.7 million as of such date.

     In 1995, the Company purchased,  for $650,000,  convertible preferred stock
of  Universal  Sports  America,  Inc.  ("USA"),   representing  13.3%  of  USA's
outstanding  preferred  stock.  The  preferred  stock  owned by the  Company  is
convertible  into  USA  common  stock,  representing  approximately  3% of USA's
outstanding  common stock after  giving  effect to such  conversion.  USA offers
corporate   sponsorships,   advertising  and  other  promotional   opportunities
involving  college  athletics and  participatory  sporting  events,  such as the
Hoop-It-Up(TM) 3-on-3 basketball  tournaments.  HCI owns  approximately  33.8%
of USA's outstanding common stock. Mr. Prather is a director of HCI, CSP and
USA.

     In November 1997, the Company entered into an Investment Purchase Agreement
with  Rawlings  Sporting  Goods  Company,  Inc.  ("Rawlings").  Pursuant to this
agreement, the Company acquired warrants to purchase 925,804 shares of Rawlings'
common  stock,  and has the right,  under  certain  circumstances,  to  purchase
additional warrants. The warrants have a four year term and an exercise price of
$12.00 per share,  but are exercisable  only if Rawlings' common stock closes at
or above $16.50 for 20  consecutive  trading days during the four year term.  In
addition,  under the terms of the agreement,  the Company purchased 10.4% of the
outstanding  shares of Rawlings'  common stock in the open market from  November
1997 through  January 1998,  of which,  5.0% was acquired  through  December 31,
1997.  Simultaneously  with the execution of the Investment  Purchase Agreement,
Rawlings and HCI entered into a five year strategic  marketing  alliance,  under
which HCI and Rawlings will jointly market and sell Rawlings' products primarily
through corporate promotions, local events and international programs.

     Rawlings,  headquartered near St. Louis,  Missouri is a leading supplier of
team sports equipment in North America, operating eight manufacturing facilities
throughout the United States,  Canada and Latin America, as well as distribution
centers in the United  States and Canada.  Rawlings'  total revenue for its most
recently  completed  fiscal year ended  August 31,  1997 was $147.6  million and
total assets were $101.3 million as of such date.

     As of December 31, 1997, Datasouth represented 18.8% of the Company's total
assets;  investments in Gray represented 56.9%; investments in HCI, CSP and USA,
collectively represented 15.7%; and investments in Rawlings represented 7.6%.

Principal Products and Markets

     The  Company,   through  Datasouth,   designs,   manufactures  and  markets
heavy-duty  dot  matrix  and  thermal  printers  for  industrial   applications,
generally selling under the "Datasouth"  name. It has historically  targeted the
heavy-duty,  multipart  forms segment of the serial matrix impact printer market
in   vertical   markets   such   as   transportation/travel,    healthcare   and
manufacturing/distribution,  but has also entered the industrial thermal printer
market through the development of a new Automated Ticket / Boarding Pass version
2 ("ATB2") printer for the travel industry, as well as the thermal barcode label
printer market, through its line of portable and desktop printers, some of which
were added as a result of the  acquisition  of Codewriter  in January 1998.  The
printer business is not seasonal to any significant degree.



                                       4
<PAGE>


     The Company's  impact printers  compete in the medium and high speed (i.e.,
300 to 600  characters  per second,  or "cps") serial impact dot matrix  printer
markets.  Datasouth's dot matrix products distinguish themselves from many lower
priced  printers  in their  ability to print  forms and reports as thick as nine
parts and to withstand rugged duty cycles. These printers are used primarily for
forms such as invoices,  purchase orders,  bills of lading,  customs  documents,
insurance  documents,  travel documents and patient  admission forms.  Datasouth
currently manufactures two dot matrix product families: Documax and the XL line.
A third line,  Performax,  was discontinued in 1997.  Documax,  a heavy-duty dot
matrix  printer  designed to provide  maximum forms printing  capabilities  in a
minimum amount of space, is a narrow carriage  printer  intended for printing on
demand   industry   specific   documents   such   as   hotel   bills,    patient
admissions/discharge  forms,  airline  tickets,  packing slips and  invoices.  A
multipath  printer for multipart  forms,  Documax offers a dual-tractor  feature
which allows the operator to switch  automatically from one form to another. The
original  Documax versions print at speeds up to 333 cps and generate bar codes,
OCR and  industrial  graphics as well. In 1996, the Company began shipping a 600
cps version of Documax. "Documax" is a registered trademark of Datasouth. The XL
line is a family of medium speed wide carriage serial impact dot matrix printers
which operate at speeds ranging from 300 to 400 cps.

     The  Company  also has  provided a line of  portable  and  desktop  thermal
printers  since  1994,  with  the  introduction  of  the  4-inch  wide  portable
"FreeLiner",  and added a desktop version of the printer,  the "FreeLiner DT" in
1995. The Company has filed a trademark  application for  "FreeLiner".  In 1996,
the Company began shipments of the "WinLiner,"  its first  internally  developed
and  manufactured  thermal  printer,  a portable 2-inch wide printer targeted at
label and receipt  applications  which also take advantage of "liner-free" label
adaptations.  "Liner-free" labels has no silicone coated liner, offering several
advantages  over  conventional  liner-backed  labels,  including  more printable
labels per roll,  superior print image and durability,  and elimination of label
liner waste,  resulting in lower cost of use and greater efficiency.  In January
1998,  Datasouth acquired  CodeWriter,  which designs and manufactures a line of
direct  thermal  and  thermal  transfer  desktop  and  portable  bar code  label
printers.  CodeWriter's product line includes the new 4500 Series of 4.25" print
width desktop  thermal / thermal  transfer  barcode  printers,  and a 4.1" print
width  portable  thermal / thermal  transfer  barcode  printer.  Datasouth  will
continue to market CodeWriter's products under the "CodeWriter" name, which is a
registered trademark of the Company.

     The Company  was awarded a contract by The SABRE Group in February  1997 to
develop and manufacture a new ATB2 airline ticket printer. In December 1997, the
Company began shipping to The SABRE Group the resulting product,  "Journey", for
which the Company has filed a trademark  application.  This printer,  which uses
thermal printing technology,  was designed to be small, easy to use, and to have
a simpler design than currently available airline ticket printers, with features
such as a jam free  paper  path  and a  simpler  method  to load  ticket  stock.
Additional  information  concerning the Company's  airline ticket printer is set
forth under the caption "Sales and Distribution" below in this Item 1.

Competition

     Competition in the computer printer industry is generally quite intense and
some of the Company's competitors have greater financial and other resources. As
the printer market  continues to segment by speed,  application  and technology,
the Company believes its dot matrix products to be competitive in the medium and
high speed serial impact dot matrix printer markets for  applications  requiring
high  performance  output of text,  graphics  and bar codes,  and  believes  its
thermal  printer  products to be competitive in the portable and desktop thermal
printer markets,  and in the airline ticket printer market. The Company believes
that its  products  do not  generally  compete in "mass  market"  dot matrix and
thermal  printer  applications.  The Company's  products are intended for use in
industrial  markets  often  avoided  by  large  Japanese  and  domestic  printer
manufacturers, which may not deem these markets large enough to pursue.


                                       5
<PAGE>


Manufacturing and Quality Control

     The Company believes that its printer manufacturing  capabilities provide a
strategic  advantage over most  competitors.  Focusing on customer response time
and high quality  customer  service,  the  Company's  goal is to provide  quick,
on-time  product  delivery while  maintaining  low finished  goods  inventories.
Product  configurations  are  scheduled  daily  based on  customer  orders.  Raw
materials  and  manufactured  assemblies,  including PC boards  assembled by the
Company,  are  transferred  to  work-in-process  as materials and assemblies are
consumed  in  the  manufacturing   process,   thereby  eliminating   unnecessary
inventories and scheduling. After configuration, the units are burned-in and are
available  for  shipment  within 24 hours.  As a result,  the product mix can be
altered within hours,  allowing the Company to deliver its products more quickly
than many of its competitors.

     The Company assembles products in accordance with the Company's designs and
specifications. The Company utilizes components and sub-assemblies procured from
outside  suppliers,  some of which produce parts from tooling designed and owned
by the  Company.  Most  of  the  materials,  components  and  subassemblies  are
available from a variety of sources and are generally not subject to significant
price  volatility.  Although  the Company has not  experienced  any  significant
problems in obtaining materials,  components or subassemblies,  future shortages
could result in production delays which would adversely affect its business.

     Product  design   reflects  an  awareness  of  the  practical   aspects  of
manufacturing high quality products. Commonality of components and subassemblies
across product lines provides  efficiencies  in quality  control,  productivity,
material cost and inventory control.  The Company utilizes  automated  component
insertion,  wave  soldering and automated  test  equipment to reduce labor costs
while maintaining high quality. The Company verifies the quality of its products
by thorough testing at various stages of the assembly process.

Warranty and Service

     The Company warrants its printers against defects in workmanship, generally
for  one  year,  in  addition  to  providing   in-house  depot  repair  service.
Distributors  and national  third party service  organizations  provide  on-site
repair  under  service  contracts.  The Company has a  technical  support  staff
accessible to all customers  through a toll-free  telephone  number,  as well as
through the Company's Internet Website.

     The Company's warranty experience over the past three years has ranged from
approximately  .3% to .6% of revenue.  Total warranty expense for 1997, 1996 and
1995 was approximately $124,000, $104,000, and $88,000, respectively.

Sales and Distribution

     Printers,   parts,   accessories   and  consumables  are  sold  through  an
international network of approximately 60 independent  distributors and directly
to large  volume  major  accounts,  which  consist  of  end-users  and  original
equipment  manufacturers.  During 1997,  finished  product sales to distributors
represented 28% of total revenue,  and finished  product sales to major accounts
represented 48%, compared to 31% and 46% in 1996, respectively.

     Distributors  typically  operate in  nonexclusive  territories  on a local,
regional,  national or international basis. The distributors carry complementary
lines of computers and peripheral  products and may carry  products  competitive
with  the  Company's  products.  The  distributors  sell  principally  to  large
industrial  companies,   hospitals,  banks,  government  agencies,   educational
institutions, airlines, rental car companies and travel agencies.

     Since 1993,  the Company has been supplying  Documax  printers to The SABRE
Group under a five year contract.  The contract is,  however,  cancelable at any
time by The  SABRE  Group.  Moreover,  The SABRE  Group is under no  contractual
obligation to purchase any minimum number of printers from Datasouth  during the
term of the contract.  Sales to The 

                                       6
<PAGE>


SABRE  Group  were  approximately  $7,200,000  in 1997,  $7,200,000  in 1996 and
$7,800,000 in 1995,  representing  33%, 30% and 30% of total sales of Datasouth,
respectively.

     As mentioned  above under  "Principal  Products  and  Markets," in 1997 the
Company  completed  the  development  of a  new  ATB2  airline  ticket  printer,
"Journey".  As the travel market embraces a number of new technologies,  such as
Internet reservation booking and electronic ticketing, the Company believes that
travel agencies will require more cost-effective equipment.  Priced at less than
$2,000,  Journey will provide an attractively  priced alternative to traditional
ATB2  printers  and  will  be  affordable   for  even  small  travel   agencies.
Additionally,  the  Company  intends  to  promote  the use of this  printer  for
satellite ticket printing  applications in remote  locations,  such as corporate
offices and  hotels/motels.  The SABRE Group has the exclusive  right to Journey
through  June 1998,  after which time the  Company  will be entitled to sell the
product to other Computer  Reservation  Systems ("CRSs"),  airlines and selected
distributors.

     The Company  intends to continue  aggressively  pursuing new major  account
business in 1998, while  maintaining and  strengthening  relationships  with key
distributors.

Backlog

     The Company  sells its  products to its  customers  pursuant to  cancelable
purchase orders and,  accordingly,  does not require firm quantity  commitments.
Customers  generally issue  cancelable  purchase orders with short delivery lead
times.  The time  lapse  between  receipt of a purchase  order and  shipment  of
printers  generally  ranges from one to 90 days. For this reason,  the Company's
production  schedule  is  based  substantially  on  anticipated  releases,   and
management  does not regard the backlog of purchase orders at any one time to be
indicative of future trends in its revenue.

     As of December  31,  1997,  the Company had  unfilled  cancelable  purchase
orders with an aggregate  selling price of  approximately  $1,724,000,  compared
with $1,821,000 and $755,000 as of December 31, 1996 and 1995, respectively.

Advertising and Promotion

     The Company  participates in numerous regional,  national and international
trade  shows  and  actively   promotes  its   products   through   direct  mail,
telemarketing and co-operative  advertising  arrangements with distributors.  It
also  advertises its products in  publications  serving the  industrial  markets
targeted  by  its  products.  Advertising  costs  were  approximately  $130,000,
$227,000 and $198,000 in 1997, 1996, and 1995, respectively.

Research and Development

     The Company employs over 20 engineers, technicians and support personnel to
engage in basic and applied  research.  In 1997, the Company's  engineering team
developed and released the new ATB2 airline ticket printer,  "Journey". In 1998,
the  Company's  primary  product  development  focus  will  be on  complementary
products to Journey,  and additional  products to broaden the "CodeWriter"  line
acquired  in January  1998.  In  addition,  engineering  efforts  are focused on
enhancement of existing products to expand market  penetration and customization
of existing products to meet special printing applications for specific customer
needs.  As  opportunities  arise,  new  markets  and  technologies  will also be
explored in conjunction  with  strategic  business  partners,  where the Company
believes  it  can  add  value  through  design,  manufacturing  or  distribution
capabilities.

     Total  research and  development  expense was  $2,417,000,  $1,568,000  and
$1,872,000 in 1997, 1996 and 1995, respectively.


                                       7
<PAGE>


Patents, Trademarks and Related Contracts

     The Company's  business is not dependent upon the existence of any patents,
trademarks or related contracts.

Employees

     As of December 31, 1997, the Company had 123 full-time  employees,  most of
whom were located at Datasouth's  administrative  and manufacturing  facility in
Charlotte,  North  Carolina.  No employees are subject to collective  bargaining
agreements,  and there have been no work  stoppages  due to labor  difficulties.
Management believes that its relationship with its employees is good.

Export Sales

     Sales to non-domestic customers,  located principally in Western Europe and
South America, totaled $2,497,000 in 1997, $2,954,000 in 1996, and $2,361,000 in
1995.

Item 2. Properties

     The  Company's  executive  offices  are  located  in  Atlanta,  Georgia  in
approximately 2,000 square feet of office space leased from Delta Life Insurance
Company, an affiliate of J. Mack Robinson,  the Company's Chairman of the Board.
The lease expires in December 2002,  subject to several  renewal  options on the
part of the Company.

     Datasouth's administrative offices and operations are located in Charlotte,
North  Carolina in  approximately  74,000 square feet of  fully-utilized  leased
facilities.  Although  present  facilities  are  suitable  and  adequate for its
current needs, the Company owns approximately  eight acres of land contiguous to
its Charlotte  facility for future  expansion,  if necessary.  Datasouth's  main
administrative and manufacturing facility is leased through December 1998 having
a three year renewal  option,  and additional  office and  warehousing  space is
leased through  December  2000.  The Company  expects that the lease expiring in
1998 will be renewed on terms similar to the existing lease.  Datasouth acquired
CodeWriter in January  1998.  CodeWriter  currently  operates in a 19,584 square
foot  fully-utilized  facility in Vista,  California  leased  from  CodeWriter's
former shareholders on a month-to-month  basis. Upon moving CodeWriter's printer
manufacturing operation to Charlotte, Datasouth will relocate its remaining west
coast operation to smaller space in the Vista, California area.

Item 3. Legal Proceedings

     The Company is not currently a party to any legal proceedings.

Item 4. Submission of Matters to a Vote of Security Holders

     None


                                       8
<PAGE>


                                     PART II

Item 5.  Market  for the  Registrant's  Common  Equity and  Related  Stockholder
         Matters

Market Information

     The Company's  common stock, par value $.01 per share (the "Common Stock"),
trades on The Nasdaq Stock Market under the symbol  "BULL." The following  table
sets forth for each period indicated the high and low sale prices for the Common
Stock as reported by The Nasdaq Stock Market.  Such prices  reflect  interdealer
prices without adjustments for retail markups, markdowns or commissions.
                                                                                
                                                       High              Low    
                                                       ----              ---    
1996                                                          
First Quarter                                          2.94             2.44
Second Quarter                                         3.44             2.44
Third Quarter                                          2.88             2.13
Fourth Quarter                                         2.81             2.06

1997 
First Quarter                                          3.06             2.00
Second Quarter                                         2.75             2.13
Third Quarter                                          2.84             2.25
Fourth Quarter                                         3.84             2.56

Holders

     As of March 6, 1998, there were 2,798 holders of record of Common Stock.

Dividends

     It is the present policy of the Company's  Board of Directors to retain all
earnings to finance the  development and growth of the Company's  business.  The
Company has never  declared or paid a cash  dividend  on its Common  Stock.  The
Company's  future  dividend  policy  will  depend  upon  its  earnings,  capital
requirements, financial condition and other relevant factors.

Item 6. Selected Financial Data
     The  information  required  by this  item is set forth  under  the  caption
"Selected  Financial  Data"  in the  Company's  1997  Annual  Report,  which  is
incorporated herein by reference.

Item 7. Management's  Discussion and Analysis of Financial Condition and Results
        of Operations

     The  information  required  by this  item is set forth  under  the  caption
"Management's  Discussion  and  Analysis" in the Company's  1997 Annual  Report,
which is incorporated herein by reference.

Item 8. Financial Statements and Supplementary Data

     Financial  statements of the Company required by this item are set forth in
the Company's 1997 Annual Report,  and the  supplementary  data required by this
item  is  set  forth  under  the  caption  "Selected  Quarterly  Financial  Data
(Unaudited)" in the Company's 1997 Annual Report,  which is incorporated  herein
by reference.  Financial statements and the 


                                       9
<PAGE>


financial  statement  schedule of Gray as of December  31, 1997 and 1996 and for
the three years in the period ended  December 31, 1997 are included on pages F-1
through F-32 of this report.

Item  9.  Changes  in and  Disagreements  with  Accountants  on  Accounting  and
          Financial Disclosure

     Not applicable

                                    PART III

Item 10. Directors and Executive Officers of the Registrant

     Except for the information  stated below, the information  required by this
item is set forth under the  caption  "Election  of  Directors - General" in the
Company's Proxy Statement to be dated April 3, 1998, which is incorporated
herein by reference.

     In  addition  to  Messrs.  Prather,  Howell  and  Robinson,  listed  in the
Company's Proxy Statement to be dated April 3, 1998, which is incorporated
herein by reference, the Company has the following executive officer:

FREDERICK J.  ERICKSON,  39, has been Vice  President - Finance,  Treasurer  and
Chief  Financial  Officer of the Company since 1994;  Executive Vice President -
Finance & Administration of Datasouth since March 1997; Vice President - Finance
& Administration of Datasouth from 1993 to March 1997; Chief Financial  Officer,
Treasurer and  Secretary of Datasouth  since 1993;  and interim Chief  Financial
Officer of Gray since March 1998. He was employed by Coopers & Lybrand from 1981
to 1993 as a certified public accountant.

Item 11. Executive Compensation

     The  information  required  by this item is set forth  beginning  under the
caption  "Executive  Compensation"  in the Company's Proxy Statement to be dated
April 3, 1998, which is incorporated herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management

     The  information  required  by this  item is set forth  under  the  caption
"Election of Directors General" in the Company's Proxy Statement to be dated
April 3, 1998, which is incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions

     The  information  required  by this  item is set forth  under  the  caption
"Certain   Relationships  and  Related  Transactions"  in  the  Company's  Proxy
Statement to be dated April 3, 1998, which is incorporated herein by reference.


                                       10
<PAGE>


                                     PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a)  List of documents filed as part of this report:

     (1)  Financial Statements and Related Independent Auditors' Reports:

          The  following  consolidated  financial  statements of the Company and
          Report of Independent Auditors are incorporated by reference in Item 8
          from the Company's 1997 Annual Report, set forth as Exhibit 13 to this
          report:
               Report of Independent Auditors
               Consolidated  Balance  Sheets as of December 31, 1997 and 1996  
               Consolidated  Statements of Operations  for
                      the years ended December 31, 1997, 1996 and 1995
               Consolidated  Statements  of Stockholders' Equity  for the  years
                      ended December 31, 1997, 1996 and 1995
               Consolidated Statements of Cash Flows for the years ended
                      December 31, 1997, 1996 and 1995
               Notes to Consolidated Financial Statements
               Supplementary Data, Selected Quarterly Financial Data (Unaudited)

          The following consolidated financial statements of Gray Communications
          Systems, Inc. and Report of Independent Auditors are included on pages
          F-1 through F-32 of this report:
               Report of Independent Auditors
               Consolidated  Balance  Sheets as of December 31, 1997
               and 1996
               Consolidated  Statements of Operations for the years ended
                      December 31, 1997, 1996 and 1995
               Consolidated  Statements  of  Stockholders'  Equity for the years
                      ended December 31, 1997, 1996 and 1995
               Consolidated Statements of Cash Flows for the years ended
                      December 31, 1997, 1996 and 1995
               Notes to Consolidated Financial Statements
               Report of Independent Auditors on Financial Statement Schedule
               Schedule II - Valuation and qualifying accounts

          Independent  Auditors'  Report on the financial  statements of Capital
          Sports Properties, Inc. as of June 30, 1996 and December 31, 1995, and
          the six months  ended June 30,  1996 and the year ended  December  31,
          1995 on page F-33 of this report

          Independent Auditors' Report on the consolidated  financial statements
          of Host  Communications,  Inc.  as of and for the year  ended June 30,
          1996 and 1995 on page F-34 of this report

     (2)  The following financial statement schedule of Bull Run Corporation and
          subsidiaries  is included in Item 14(d):  
                    Schedule II - Valuation  and qualifying accounts

          The  following  financial  statement  schedule of Gray  Communications
          Systems,  Inc. and subsidiaries is included in Item 14(d): 
                    Schedule II - Valuation and qualifying accounts

          All other  schedules  for which  provision  is made in the  applicable
          accounting  regulation of the Securities  and Exchange  Commission are
          not required under the related  instructions or are  inapplicable  and
          therefore have been omitted.


                                       11
<PAGE>


(b)  Reports on Form 8-K

     The  Company  filed a Form 8-K  Current  Report  dated  November  21,  1997
     regarding  its  announcement  relating to the  execution  of an  Investment
     Purchase Agreement between the Company and Rawlings Sporting Goods Company,
     Inc.

(c)  Exhibits

     Exhibit
     Numbers        Description
     -------        -----------

     (3.1)          Articles of Incorporation (b)

     (3.2)          Certificate of Amendment to Articles of Incorporation, filed
                    November 29, 1994 (b)

     (3.3)          By-laws of the Registrant (b)

     (10.1)         Employment Agreement - Robert S. Prather, Jr. (f)

     (10.2)         Employee Agreement - Frederick J. Erickson (d)

     (10.3)         1994 Long Term Incentive Plan (b)

     (10.4)         Non-Employee Directors' 1994 Stock Option Plan (b)

     (10.5)         1987 Non-Qualified Stock Option Plan (c)

     (10.6)         Datasouth Key Employee  Bonus and Employee  Incentive  Bonus
                    Plan (e)

     (10.7)         Lease  Agreement  between Delta Life  Insurance  Company and
                    Bull Run Corporation dated as of January 1, 1993 (a)

     (10.8)         Lease  Agreements  between  Hans L.  Lengers  and  Datasouth
                    Computer Corporation dated November 27, 1981 (d)

     (10.9)         $10,000,000  Amended and Restated Credit  Agreement dated as
                    of February 20, 1998 between Datasouth Computer  Corporation
                    and Wachovia Bank, N.A. (h)

     (10.10)        Gray  Communications  Systems,  Inc. Warrant dated September
                    24, 1996 (487,500 shares) (f)

     (10.11)        Gray  Communications  Systems,  Inc. Warrant dated September
                    24, 1996 (250,000 shares) (f)

     (10.12)        Investment Purchase Agreement dated November 21, 1997 by and
                    between Rawlings  Sporting Goods Company,  Inc. and Bull Run
                    Corporation (g)

     (10.13)        Common Stock Purchase Warrant dated November 21, 1997 issued
                    by  Rawlings  Sporting  Goods  Company,  Inc.  to  Bull  Run
                    Corporation (g)

     (10.14)        Standstill  Agreement dated November 21, 1997 by and between
                    Rawlings   Sporting  Goods   Company,   Inc.  and  Bull  Run
                    Corporation (g)

     (10.15)        Registration Rights Agreement dated November 21, 1997 by and
                    between Rawlings  Sporting Goods Company,  Inc. and Bull Run
                    Corporation (g)

     (13)           1997 Annual Report to Shareholders (h)

     (21)           List of Subsidiaries of Registrant (e)

     (23.1)         Consent of Ernst & Young LLP - Bull Run Corporation (h)

     (23.2)         Consent of Ernst & Young LLP - Gray Communications  Systems,
                    Inc. (h)


                                       12
<PAGE>


     Exhibit
     Numbers        Description
     -------        -----------

     (23.3)         Consent  of  KPMG  Peat   Marwick   LLP  -  Capital   Sports
                    Properties, Inc. (h)

     (23.4)         Consent of KPMG Peat Marwick LLP - Host Communications, Inc.
                    (h)

     (27.1)         Financial Data Schedule - 1997 (h)

     (27.2)         Financial Data Schedule - 1996 Restated (h)

     (a)  Filed as an exhibit to Form  10-KSB  Annual  Report for the year ended
          December 31, 1992 and incorporated by reference herein
     (b)  Filed  as  an  exhibit   to   Registration   Statement   on  Form  S-4
          (Registration   No.   33-81816),   effective   November  3,  1994  and
          incorporated by reference herein
     (c)  Filed as an  exhibit  to Form 10-K  Annual  Report  for the year ended
          December 31, 1988 and incorporated by reference herein
     (d)  Filed as an exhibit to Form  10-KSB  Annual  Report for the year ended
          December 31, 1994 and incorporated by reference herein
     (e)  Filed as an exhibit to Form  10-KSB  Annual  Report for the year ended
          December 31, 1995 and incorporated by reference herein
     (f)  Filed as an exhibit to Form  10-KSB  Annual  Report for the year ended
          December 31, 1996 and incorporated by reference herein
     (g)  Filed as an exhibit to Form 8-K  Current  Report  dated as of November
          21, 1997 and incorporated by reference herein
     (h)  Filed herewith

(d)  Financial Statement Schedules

     The response to this section is submitted as part of Item 14(a)(1) and Item
     14(a)(2).


                                       13
<PAGE>


                                   SIGNATURES

     Pursuant  to the  requirements  of  Section  13 of 15(d) of the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, on March 27, 1998.


                                       BULL RUN CORPORATION


                                       BY: /s/ ROBERT S. PRATHER, JR.
                                           -------------------------------------
                                           Robert S. Prather, Jr.
                                           President and Chief Executive Officer

     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
registrant and in the capacities and on the date indicated.

<TABLE>
<CAPTION>
          Signature                             Title                              Date
          ---------                             -----                              ----

<S>                                          <C>                                  <C> 
/s/ ROBERT S. PRATHER, JR.                   President, Chief                     March 27, 1998
- --------------------------------------       Executive Officer and 
    Robert S. Prather, Jr.                   Director              
                                             (Principal Executive  
                                             Officer)              



/s/ GERALD N. AGRANOFF                       Director                             March 27, 1998
- --------------------------------------
    Gerald N. Agranoff


/s/ JAMES W. BUSBY                           Director                             March 27, 1998
- --------------------------------------
    James W. Busby


/s/ FREDERICK J. ERICKSON                    Vice President - Finance             March 27, 1998
- --------------------------------------       and Treasurer             
    Frederick J. Erickson                    (Principal Accounting and 
                                             Financial Officer)        
                                             


/s/ HILTON H. HOWELL, JR.                    Director                             March 27, 1998
- --------------------------------------
    Hilton H. Howell, Jr.



/s/ J. MACK ROBINSON                         Chairman of the Board                March 27, 1998
- --------------------------------------
    J. Mack Robinson
</TABLE>


                                       14
<PAGE>


                         REPORT OF INDEPENDENT AUDITORS


     We  have  audited  the  consolidated   financial  statements  of  Bull  Run
Corporation as of December 31, 1997 and 1996, and for each of the three years in
the period ended  December 31, 1997,  and have issued our report  thereon  dated
February 10, 1998 (except for Note 5, for which the date is March 20, 1998). Our
audits also included the financial  statement  schedule of Bull Run  Corporation
listed in Item 14(a).  This  schedule  is the  responsibility  of the  Company's
management. Our responsibility is to express an opinion based on our audits.

     In our opinion,  the financial  statement  schedule referred to above, when
considered  in  relation  to the basic  financial  statements  taken as a whole,
presents fairly in all material respects the information set forth therein.



                                   /s/ ERNST & YOUNG LLP

Atlanta, Georgia
February 10, 1998


                                       15
<PAGE>


                              BULL RUN CORPORATION

                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

<TABLE>
<CAPTION>
                                                           Additions
                                                    -------------------------
                                    Balance at      Charged to     Charged to                     Balance at
                                    Beginning       Costs and        Other                          End of
Description                         Of Period       Expenses        Accounts      Deductions*       Period
- -----------                         ---------       ----------     ----------     -----------     ----------
<S>                                 <C>             <C>              <C>          <C>             <C>     
Year ended December 31, 1997

Allowance for doubtful accounts     $ 45,000        $ 27,000         $  0         $ 17,000        $ 55,000

Year ended December 31, 1996

Allowance for doubtful accounts     $ 50,000        $  1,000         $  0         $  6,000        $ 45,000

Year ended December 31, 1995

Allowance for doubtful accounts     $ 60,000        $ 58,000         $  0         $ 68,000        $ 50,000
</TABLE>

*    "Deductions" represent write-offs of amounts not considered collectible


                                       16


                                  EXHIBIT 10.9


                                 $10,000,000.00

                      Amended and Restated Credit Agreement

                                   dated as of

                                February 20, 1998

                                     between

                         Datasouth Computer Corporation

                                       and

                               Wachovia Bank, N.A.



<PAGE>


                                TABLE OF CONTENTS


                          [Not a part of the Agreement]



ARTICLE I.  DEFINITIONS........................................................1
SECTION 1.01.  Definitions.....................................................1
SECTION 1.02.  Accounting Terms and Determinations.............................9
SECTION 1.03.  References.....................................................10

ARTICLE II. THE CREDITS.......................................................10
SECTION 2.01.  Commitment to Lend.............................................10
SECTION 2.02   Method of Borrowing............................................10
SECTION 2.03.  Notes..........................................................11
SECTION 2.04.  Maturity of Advances...........................................11
SECTION 2.05.  Interest Rates.................................................12
SECTION 2.06.  Commitment Fee.................................................13
SECTION 2.07.  Optional Termination or Reduction of Facility B Commitment.....14
SECTION 2.08.  Mandatory Reduction and Termination of Commitments.............14
SECTION 2.09.  Optional Prepayments...........................................14
SECTION 2.10.  Mandatory Prepayments..........................................14
SECTION 2.11.  General Provisions Concerning Payments.........................14
SECTION 2.12.  Computation of Interest and Fees...............................15

ARTICLE III.  CHANGE IN CIRCUMSTANCES; COMPENSATION...........................15
SECTION 3.01.  Basis for Determining Interest Rate Inadequate or Unfair.......15
SECTION 3.02.  Illegality.....................................................15
SECTION 3.03.  Increased Cost and Reduced Return..............................16
SECTION 3.04.  Base Rate Loans Substituted for Affected Euro-Dollar Loans.....16
SECTION 3.05.  Compensation...................................................17

ARTICLE IV. CONDITIONS TO BORROWINGS..........................................17
SECTION 4.01.  Conditions to First Borrowing..................................17
SECTION 4.02.  Conditions to All Borrowings...................................18

ARTICLE V.  REPRESENTATIONS AND WARRANTIES....................................18
SECTION 5.01.  Corporate Existence and Power..................................18
SECTION 5.02.  Corporate and Governmental Authorization; Contravention........19
SECTION 5.03.  Binding Effect.................................................19
SECTION 5.04.  Financial Information..........................................19
SECTION 5.05.  Litigation.....................................................19
SECTION 5.06.  Compliance with ERISA..........................................19
SECTION 5.07.  Taxes..........................................................19
SECTION 5.08.  Subsidiaries...................................................20
SECTION 5.09.  Not an Investment Company......................................20
SECTION 5.10.  Ownership of Property; Liens...................................20
SECTION 5.11.  No Default.....................................................20
SECTION 5.12.  Full Disclosure................................................20
SECTION 5.13.  Environmental  Matters.........................................20
SECTION 5.14.  Compliance with Laws.  ........................................21

ARTICLE VI.  COVENANTS........................................................21
SECTION 6.01.  Information....................................................21
SECTION 6.02.  Inspection of Property, Books and Records......................22
SECTION 6.03.  Ratio of Consolidated Funded Debt to EBITDA.  .................22
SECTION 6.04.  Minimum Stockholders' Equity...................................22


                                        i
<PAGE>


SECTION 6.05.  Fixed Charges Coverage.........................................22
SECTION 6.06.  Investments.  .................................................23
SECTION 6.07.  Negative Pledge.  .............................................23
SECTION 6.08.  Maintenance of Existence.  ....................................23
SECTION 6.09.  Dissolution.  .................................................23
SECTION 6.10.  Consolidations, Mergers and Sales of Assets.  .................23
SECTION 6.11.  Use of Proceeds.  .............................................23
SECTION 6.12.  Compliance with Laws; Payment of Taxes.  ......................23
SECTION 6.13.  Insurance.  ...................................................24
SECTION 6.14.  Change in Fiscal Year.  .......................................24
SECTION 6.15.  Maintenance of Property.  .....................................24
SECTION 6.16.  Environmental Notices.  .......................................24
SECTION 6.17.  Environmental Matters.  .......................................24
SECTION 6.18.  Environmental Release.  .......................................24
SECTION 6.19.  Debt...........................................................24
SECTION 6.20.  Collateral Maintenance.........................................24
SECTION 6.21  Interest Rate Protection........................................25

ARTICLE VII.  DEFAULTS........................................................25
SECTION 7.01.  Events of Default..............................................25
SECTION 7.02.  Remedies on Default............................................27
SECTION 7.03.  Security.......................................................27

ARTICLE VIII.  MISCELLANEOUS..................................................27
SECTION 8.01.  Notices........................................................27
SECTION 8.02.  No Waivers.....................................................28
SECTION 8.03.  Expenses; Documentary Taxes....................................28
SECTION 8.04.  Amendments and Waivers.........................................28
SECTION 8.05.  Successors and Assigns.........................................28
SECTION 8.06.  Confidentiality................................................30
SECTION 8.07.  Interest Limitation............................................30
SECTION 8.08.  Governing Law..................................................30
SECTION 8.09.  Counterparts...................................................30
SECTION 8.10.  Consent to Jurisdiction........................................30
SECTION 8.11.  Severability...................................................30
SECTION 8.12.  Captions.......................................................30


EXHIBIT A      Form of Facility A Note
EXHIBIT B      Form of Facility B Note
EXHIBIT C      Form of Assignment and Acceptance
EXHIBIT D      Form of Opinion of Counsel


                                       ii
<PAGE>


                      AMENDED AND RESTATED CREDIT AGREEMENT

     THIS  AMENDED AND  RESTATED  CREDIT  AGREEMENT,  made as of the 20th day of
February,  1998,  by and  between  DATASOUTH  COMPUTER  CORPORATION,  a Delaware
corporation (together with its successors,  the "Borrower"),  and WACHOVIA BANK,
N.A., a national banking  association  (together with endorsees,  successors and
assigns, the "Bank").

                                   BACKGROUND

     The  Borrower  and the Bank  entered  into an Amended and  Restated  Credit
Agreement dated as of October 9, 1997 (the "1997 Credit Agreement")  pursuant to
which the Bank  agreed  to  provide  to the  Borrower  revolving  loans of up to
$5,500,000.00  from time to time outstanding as therein  provided.  The Borrower
and the Bank desire to amend and restate  the 1997  Credit  Agreement  in order,
among other things,  to decrease the maximum amount of revolving loans which may
at any time be  outstanding to  $5,000,000.00  and to provide for a term loan in
the  principal  amount of  $5,000,000.00,  subject  to the terms and  conditions
hereinafter set forth.

     NOW,  THEREFORE,  in  consideration of the premises and the promises herein
contained,  and each intending to be legally bound hereby,  the parties agree as
follows:

                             ARTICLE I. DEFINITIONS

     SECTION 1.01 Definitions.  The terms as defined in this Section 1.01 shall,
for all purposes of this  Agreement and any amendment  hereto  (except as herein
otherwise expressly provided or unless the context otherwise requires), have the
meanings  set forth  herein  (terms  defined  in the  singular  to have the same
meanings when used in the plural and vice versa):

     "Adjusted London Interbank  Offered Rate" applicable to any Interest Period
means a rate per annum  equal to the  quotient  obtained  (rounded  upwards,  if
necessary,  to the next  higher  1/100th of 1%) by dividing  (i) the  applicable
London  Interbank  Offered Rate for such Interest  Period by (ii) 1.00 minus the
Euro-Dollar Reserve Percentage.

     "Advance" means any advance by the Bank under the Commitments.

     "Affiliate"  of any Person means (i) any other Person  which  directly,  or
indirectly through one or more  intermediaries,  controls such Person,  (ii) any
other Person which directly,  or indirectly through one or more  intermediaries,
is controlled by or is under common control with such Person, or (iii) any other
Person of which such Person  owns,  directly or  indirectly,  20% or more of the
common stock or equivalent equity interests.  As used herein, the term "control"
means  possession,  directly or indirectly,  of the power to direct or cause the
direction  of the  management  or  policies  of a Person,  whether  through  the
ownership of voting securities, by contract or otherwise.

     "Agreement" means this Amended and Restated Credit Agreement, together with
all amendments and supplements hereto.

     "Applicable  Margin" means (x) for any Base Rate Loan, for any day a number
equal to zero percent (0.0%),  and (y) for any Euro-Dollar  Loan, the applicable
percentage determined in accordance with Section 2.05(c).

     "Assignee" has the meaning set forth in Section 8.05(c).

     "Assignment and Acceptance" means an Assignment and Acceptance  executed in
accordance with Section 8.05(c) in the form attached hereto as Exhibit C.


                                       1
<PAGE>


     "Authority" has the meaning set forth in Section 3.02.

     "Base  Rate"  means for any Base Rate Loan for any day,  the rate per annum
equal to the higher as of such day of (i) the Prime Rate,  and (ii)  one-half of
one  percent  above  the  Federal  Funds  Rate for such  day.  For  purposes  of
determining  the Base Rate for any day,  changes  in the Prime  Rate  and/or the
Federal Funds Rate shall be effective on the date of each such change.

     "Base  Rate Loan"  means an Advance  made or to be made as a Base Rate Loan
pursuant to the applicable Notice of Borrowing or Article III.

     "Borrowing"  shall  mean  a  borrowing  under  either  of  the  Commitments
consisting of an Advance by the Bank. A Borrowing is a  "Euro-Dollar  Borrowing"
if the Advance is made as a Euro-Dollar  Loan and a "Base Rate Borrowing" if the
Advance is made as a Base Rate Loan.

     "Bull Run" means Bull Run Corporation,  a Georgia  corporation of which the
Borrower is a Wholly Owned Subsidiary.

     "Capital  Stock" means any  nonredeemable  capital stock of the Borrower or
any  Consolidated  Subsidiary  of the Borrower (to the extent issued to a Person
other than the Borrower), whether common or preferred.

     "CERCLA" means the Comprehensive  Environmental  Response  Compensation and
Liability Act.

     "CERCLIS" means the Comprehensive  Environmental  Response Compensation and
Liability Inventory System established pursuant to CERCLA.

     "Change of Law" shall have the meaning set forth in Section 3.02.

     "Closing Date" means February 20, 1998.

     "Code"  means  the  Internal  Revenue  Code of  1986,  as  amended,  or any
successor Federal tax code.

     "Commitments"  means,  collectively,  the  Facility  A  Commitment  and the
Facility B Commitment.

     "Commitment Fee Payment Date" means the first day of each June,  September,
December and March,  commencing March 1, 1998;  provided that if any such day is
not a Domestic  Business  Day, the  Commitment  Fee Payment Date shall be on the
next succeeding Domestic Business Day.

     "Commitment  Fee Rate" has the meaning set forth in Section  2.06(b) and is
expressed as a percentage

     "Consolidated  Debt"  means at any date  the Debt of the  Borrower  and its
Consolidated Subsidiaries, determined on a consolidated basis as of such date.

     "Consolidated  Fixed  Charges"  for  any  period  means  the  sum  (without
duplication)  of  Consolidated  Interest  Expense for such period,  plus capital
lease  expense  for the  Borrower  and its  Consolidated  Subsidiaries  for such
period,  plus  operating  lease  expense for the Borrower  and its  Consolidated
Subsidiaries  for all leases which require  aggregate  lease payments during the
term of such lease of $2,500.00 or more,  plus scheduled  principal  payments on
Consolidated Debt for such period.

     "Consolidated  Funded  Debt"  means  Funded  Debt of the  Borrower  and its
Consolidated Subsidiaries in accordance with GAAP applied on a consistent basis.


                                       2
<PAGE>


     "Consolidated  Interest  Expense"  for any period means  interest,  whether
expensed  or  capitalized,  in  respect  of Debt of the  Borrower  or any of its
Consolidated Subsidiaries outstanding during such period.

     "Consolidated  Operating  Profits"  means,  for any period,  the  Operating
Profits of the Borrower and its Consolidated Subsidiaries.

     "Consolidated  Subsidiary"  means  as to Bull Run or the  Borrower,  as the
context  hereof may require,  at any date,  any  Subsidiary  or other entity the
accounts of which, in accordance with GAAP, would be consolidated  with those of
Bull  Run  or  the  Borrower,  as  applicable,  in  its  consolidated  financial
statements as of such date.

     "Consolidated  Total Assets"  means,  at any time,  the total assets of the
Borrower and its Consolidated Subsidiaries,  determined on a consolidated basis,
as set forth or reflected on the most recent  consolidated  balance sheet of the
Borrower and its Consolidated Subsidiaries, prepared in accordance with GAAP.

     "Controlled  Group" means all members of a controlled group of corporations
and all trades or businesses  (whether or not incorporated) under common control
which,  together  with the  Borrower,  are  treated as a single  employer  under
Section 414 of the Code.

     "Debt"  of any  Person  means at any  date,  without  duplication,  (i) all
obligations  of such Person for borrowed  money,  (ii) all  obligations  of such
Person evidenced by bonds, debentures, notes or other similar instruments, (iii)
all obligations of such Person to pay the deferred purchase price of property or
services,  except  trade  accounts  payable  arising in the  ordinary  course of
business,  (iv) all  obligations of such Person as lessee under capital  leases,
(v) all  obligations  of such Person to  reimburse  any bank or other  Person in
respect of amounts  payable  under a banker's  acceptance,  (vi) all  Redeemable
Preferred  Stock of such  Person  (in the event such  Person is a  corporation),
(vii) all  obligations  of such Person to reimburse  any bank or other Person in
respect of amounts paid under a standby letter of credit or similar  instrument,
(viii) all Debt of others secured by a Lien on any asset of such Person, whether
or not such  Debt is  assumed  by such  Person,  and  (ix)  all  Debt of  others
Guaranteed  by such  Person;  provided,  however,  that the  amount of such Debt
shall,  in the case of clause  (viii),  be  deemed to be the  lesser of the fair
market  value of such asset or the amount of the Debt so secured,  and  provided
further that for purposes of any calculation of the Debt of the Borrower and its
Consolidated  Subsidiaries,  Debt of Bull Run shall be excluded  for purposes of
clauses (viii) and (ix) of this definition.

     "Default"  means  any  condition  or event  which  constitutes  an Event of
Default  or which  with the  giving of  notice  or lapse of time or both  would,
unless cured or waived, become an Event of Default.

     "Depreciation"  means  for  any  Person  for  any  period  the  sum  of all
depreciation  expenses  of  such  Person  for  such  period,  as  determined  in
accordance with GAAP.

     "Dollars" or "$" means  dollars in lawful  currency of the United States of
America.

     "Domestic  Business  Day" means any day except a Saturday,  Sunday or other
day on which commercial banks in Charlotte, North Carolina are authorized by law
to close.

     "EBITDA" means, without  duplication,  for any fiscal period, as applied to
the Borrower and its Consolidated Subsidiaries,  the sum of the amounts for such
fiscal period of: (i) Net Income (Loss),  (ii) Depreciation,  (iii) amortization
expense and non cash charges, less any non cash gains, (iv) all interest expense
determined  in  accordance  with GAAP during such period on Debt,  (v) all taxes
paid, accrued or deferred, during such period, all as determined and computed in
accordance with GAAP, and (vi) the Borrower's pretax gain (or loss) attributable
to shares of common stock of Gray Communications Systems, Inc.

     "Environmental  Authority"  means any  foreign,  federal,  state,  local or
regional  


                                       3
<PAGE>


government  that  exercises  any form of  jurisdiction  or  authority  under any
Environmental Requirement.

     "Environmental   Authorizations"  means  all  licenses,   permits,  orders,
approvals,  notices,  registrations or other legal  prerequisites for conducting
the business of the Borrower required by any Environmental Requirement.

     "Environmental Judgments and Orders" means all judgments, decrees or orders
arising  from or in any way  associated  with  any  Environmental  Requirements,
whether or not entered upon consent or written  agreements with an Environmental
Authority  or  other  entity  arising  from or in any way  associated  with  any
Environmental Requirement,  whether or not incorporated in a judgment, decree or
order.

     "Environmental   Liabilities"  means  any  liabilities,   whether  accrued,
contingent  or  otherwise,  arising  from  and in any way  associated  with  any
Environmental Requirements.

     "Environmental Notices" means notice from any Environmental Authority or by
any other  person or  entity,  of  possible  or alleged  noncompliance  with any
Environmental   Requirement,   including  without   limitation  any  complaints,
citations,  demands or requests  from any  Environmental  Authority  or from any
other person or entity for  correction  of any  violation  of any  Environmental
Requirement or any investigations  concerning any violation of any Environmental
Requirement.

     "Environmental   Proceedings"   means  any   judicial   or   administrative
proceedings  arising  from  or in any  way  associated  with  any  Environmental
Requirement.

     "Environmental  Releases"  means releases as defined in CERCLA or under any
applicable state or local environmental law or regulation.

     "Environmental  Requirements"  means  any  legal  requirement  relating  to
health, safety or the environment and applicable to the Borrower, any Subsidiary
of the  Borrower  or the  Properties,  including  but not  limited  to any  such
requirement under CERCLA or similar state legislation.

     "ERISA"  means the Employee  Retirement  Income  Security  Act of 1974,  as
amended  from  time to  time,  or any  successor  law,  including  any  rules or
regulations  promulgated  thereunder.  Any  reference to any  provision of ERISA
shall also be deemed to be a reference to any successor  provision or provisions
thereof.

     "Euro-Dollar  Business  Day"  means  any  Domestic  Business  Day on  which
dealings in Dollar deposits are carried out in the London interbank market.

     "Euro-Dollar  Loan" means an Advance  made or to be made  (pursuant  to the
applicable Notice of Borrowing) as a Euro-Dollar Loan.

     "Euro-Dollar   Reserve  Percentage"  means  for  any  day  that  percentage
(expressed  as a decimal)  which is in effect on such day, as  prescribed by the
Board  of  Governors  of the  Federal  Reserve  System  (or any  successor)  for
determining  the maximum  reserve  requirement  for a member bank of the Federal
Reserve System in respect of  "Eurocurrency  liabilities"  (or in respect of any
other category of liabilities  which includes deposits by reference to which the
interest rate on  Euro-Dollar  Loans is determined or any category of extensions
of credit or other assets which includes loans by a non-United  States office of
the Bank to United States residents). The Adjusted London Interbank Offered Rate
shall be adjusted automatically on and as of the effective date of any change in
the Euro-Dollar Reserve Percentage.

     "Event of Default" shall have the meaning  assigned to such term in Section
7.01.

     "Facility A  Commitment"  shall have the meaning  assigned to it in Section
2.01(a).


                                       4
<PAGE>


     "Facility  A  Commitment  Reduction  Date"  shall mean the last day of each
March,  June,  September and December  commencing  March 31, 1998 and continuing
through the  Facility A Maturity  Date;  provided  that if any such day is not a
Domestic Business Day, the Facility A Commitment  Reduction Date shall be on the
next succeeding Domestic Business Day.

     "Facility A Maturity Date" shall mean December 31, 2002.

     "Facility A Note" shall mean a promissory  note of the Borrower  payable to
the order of the Bank, in substantially the form of Exhibit A hereto, evidencing
the  maximum  principal  indebtedness  of the  Borrower  to the Bank  under  the
Facility A Commitment,  either as originally  executed or as it may be from time
to time supplemented, modified, amended, renewed or extended.

     "Facility B  Commitment"  shall have the meaning  assigned to it in Section
2.01(b).

     "Facility  B  Commitment  Reduction  Date"  shall  mean  February  1, 1999,
provided  that if such  day is not a  Domestic  Business  Day,  the  Facility  B
Commitment Reduction Date shall be the next succeeding Domestic Business Day.

     "Facility B Note" shall mean a promissory  note of the Borrower  payable to
the order of the Bank, in substantially the form of Exhibit B hereto, evidencing
the  maximum  principal  indebtedness  of the  Borrower  to the Bank  under  the
Facility B Commitment,  either as originally  executed or as it may be from time
to time supplemented, modified, amended, renewed or extended.

     "Facility B  Termination  Date" shall mean  February 20, 2001 or such later
date as to which  the  Borrower  and the  Bank may  agree  pursuant  to  Section
2.04(b).

     "Federal  Funds  Rate"  means,  for any day,  the rate per  annum  (rounded
upward,  if necessary,  to the next higher  1/100th of 1%) equal to the weighted
average of the rates on overnight Federal funds transactions with members of the
Federal  Reserve  System  arranged  by Federal  funds  brokers  on such day,  as
published by the Federal  Reserve Bank of New York on the Domestic  Business Day
next succeeding such day, provided that (i) if the day for which such rate is to
be  determined  is not a Domestic  Business Day, the Federal Funds Rate for such
day  shall be such  rate on such  transactions  on the next  preceding  Domestic
Business Day as so published on the next succeeding  Domestic  Business Day, and
(ii) if such rate is not so published  for any day,  the Federal  Funds Rate for
such day shall be the  average  rate  charged  to  Wachovia  on such day on such
transactions.

     "Fiscal Quarter" means any fiscal quarter of the Borrower.

     "Fiscal Year" means any fiscal year of the Borrower.

     "Fixed  Charges  Coverage  Ratio"  has the  meaning  set  forth in  Section
6.05(b).

     "Funded  Debt"  means  as of  the  end  of  each  Fiscal  Quarter,  without
duplication,  the  sum  of  Long-Term  Debt  (excluding  for  purposes  of  this
definition of Funded Debt any  indebtedness  of Bull Run  Corporation)  plus the
principal  portion  of all  obligations  of the  Borrower  and its  Consolidated
Subsidiaries  under capital leases plus current maturities of Long-Term Debt and
notes payable of the Borrower and its Consolidated Subsidiaries.

     "GAAP" means generally  accepted  accounting  principles applied on a basis
consistent  with those which, in accordance with Section 1.02, are to be used in
making the calculations for purposes of determining compliance with the terms of
this Agreement.

     "Guarantee" by any Person means any obligation, contingent or otherwise, of
such Person directly or indirectly  guaranteeing any Debt or other obligation of
any other Person and,  without  limiting the  generality of the  foregoing,  any
obligation,  direct or indirect,  contingent or 


                                       5
<PAGE>


otherwise,  of such Person (i) to secure,  purchase or pay (or advance or supply
funds for the  purchase  or payment of) such Debt or other  obligation  (whether
arising by virtue of  partnership  arrangements,  by agreement to keep-well,  to
purchase assets, goods,  securities or services, to provide collateral security,
to take-or-pay,  or to maintain financial statement  conditions or otherwise) or
(ii) entered into for the purpose of assuring in any other manner the obligee of
such Debt or other  obligation of the payment thereof or to protect such obligee
against loss in respect  thereof (in whole or in part),  provided  that the term
Guarantee  shall not  include  endorsements  for  collection  or  deposit in the
ordinary  course  of  business.  The  term  "Guarantee"  used  as a  verb  has a
corresponding meaning.

     "Hazardous Materials" includes,  without limitation, (a) solid or hazardous
waste, as defined in the Resource  Conservation  and Recovery Act of 1980, or in
any applicable state or local law or regulation,  (b) hazardous  substances,  as
defined in CERCLA,  or in any applicable  state or local law or regulation,  (c)
gasoline, or any other petroleum product or by-product, (d) toxic substances, as
defined in the Toxic Substances  Control Act of 1976, or in any applicable state
or local law or regulation or (e) insecticides,  fungicides, or rodenticides, as
defined in the Federal Insecticide,  Fungicide,  and Rodenticide Act of 1975, or
in any applicable state or local law or regulation, as each such Act, statute or
regulation may be amended from time to time.

     "Income  Available  for  Fixed  Charges"  for any  period  means  EBITDA as
determined with respect to the Borrower and its  Consolidated  Subsidiaries on a
consolidated  basis for such  period  and in  accordance  with GAAP and less the
aggregate  amount of capital  expenditures for the Borrower and its Consolidated
Subsidiaries for such period in accordance with GAAP.

     "Interest Period" means:  with respect to each Euro-Dollar  Borrowing under
the Facility A Commitment,  the period  commencing on the date of such Borrowing
and ending on the  numerically  corresponding  day in the third  calendar  month
thereafter,  and with  respect to  Euro-Dollar  Borrowings  under the Facility B
Commitment,  the period  commencing on the date of such  Borrowing and ending on
the numerically  corresponding day in the first, second, third or sixth calendar
month  thereafter,  as the  Borrower  may  elect  in the  applicable  Notice  of
Borrowing; provided that:

          (a) any  Interest  Period  (other than an Interest  Period  determined
     pursuant  to clause (c) or (d) below)  which would  otherwise  end on a day
     which is not a  Euro-Dollar  Business  Day  shall be  extended  to the next
     succeeding  Euro-Dollar  Business Day unless such Euro-Dollar  Business Day
     falls in another  calendar  month, in which case such Interest Period shall
     end on the next preceding Euro-Dollar Business Day;

          (b) any Interest Period which begins on the last Euro-Dollar  Business
     Day of a  calendar  month  (or on a day for which  there is no  numerically
     corresponding  day in the  appropriate  subsequent  calendar  month) shall,
     subject to clauses (c) and (d) below, end on the last Euro-Dollar  Business
     Day of the appropriate subsequent calendar month;

          (c) any Interest Period which begins before the Facility B Termination
     Date and would  otherwise end after the Facility B  Termination  Date shall
     end on the Facility B Termination Date; and

          (d) any Interest  Period  which begins  before the Facility A Maturity
     Date and would  otherwise  end after the Facility A Maturity Date shall end
     on the Facility A Maturity Date.

     "Investment"  means  any  investment  in any  Person,  whether  by means of
purchase or acquisition  of  obligations  or securities of such Person,  capital
contribution  to such Person,  loan or advance to such Person,  making of a time
deposit with such Person,  Guarantee or  assumption  of any  obligation  of such
Person or otherwise.

     "Lending  Office" means the Bank's office  located at its address set forth
on the signature  pages hereof (or  identified on the signature  pages hereof as
its Lending Office) or such other office as the Bank may hereafter  designate as
its Lending Office by notice to the 


                                       6
<PAGE>


Borrower.

     "Lien"  means,  with  respect to any asset,  any  mortgage,  lien,  pledge,
charge,  security  interest or encumbrance of any kind in respect of such asset.
For the  purposes  of this  Agreement,  the  Borrower or any  Subsidiary  of the
Borrower  shall  be  deemed  to own  subject  to a Lien any  asset  which it has
acquired  or holds  subject  to the  interest  of a vendor or  lessor  under any
conditional  sale agreement,  capital lease or other title  retention  agreement
relating to such asset.

     "Loan   Access   Agreement"   means  the   Financial   Management   Account
Investment/Commercial  Loan Access Agreement dated February 20, 1998 between the
Borrower and the Bank, together with all amendments and supplements thereto.

     "Loan Documents" means this Agreement,  the Notes, the Security  Agreement,
the Pledge Agreement and any other document evidencing or securing the Advances.

     "London  Interbank  Offered Rate"  applicable to any Euro-Dollar Loan means
for the Interest Period of such  Euro-Dollar  Loan the rate per annum determined
on the basis of the rate for deposits in Dollars of amounts  equal or comparable
to the principal  amount of such  Euro-Dollar Loan offered for a term comparable
to such Interest  Period,  which rate appears on the display  designated as Page
A3750@ of the  Telerate  Service (or such other page as may replace page 3750 of
that  service  or such other  service or  services  as may be  nominated  by the
British  Bankers=  Association  for the purpose of displaying  London  interbank
offered rates for U.S. dollar deposits),  determined as of 1:00 p.m. (Charlotte,
North Carolina time), 2 Euro-Dollar Business Days prior to the first day of such
Interest Period.

     "Long-Term Debt" means at any date any Consolidated  Debt which matures (or
the  maturity  of which may at the option of the  Borrower  or any  Consolidated
Subsidiary be extended such that it matures) more than one year after such date,
excluding any Consolidated  Debt which is subordinated to Debt outstanding under
this Agreement.

     "Margin  Stock" means "margin stock" as defined in Regulations G, T, U or X
of the Board of Governors of the Federal Reserve System,  as in effect from time
to  time,  together  with  all  official  rulings  and  interpretations   issued
thereunder.

     "Multiemployer Plan" shall have the meaning set forth in Section 4001(a)(3)
or ERISA.

     "Net Income  (Loss)"  means,  as applied to any Person for any period,  net
income or loss of such Person as determined in accordance with GAAP.

     "Notes" means collectively the Facility A Note and the Facility B Note.

     "Notice of  Borrowing"  shall have the  meaning  assigned  to it in Section
2.02.

     "Obligations"  means all  indebtedness,  obligations and liabilities to the
Bank  existing on the date of this  Agreement or arising  thereafter,  direct or
indirect,  joint or  several,  absolute  or  contingent,  matured or  unmatured,
liquidated or unliquidated, secured or unsecured, arising by contract, operation
of law or  otherwise,  of the  Borrower  under this  Agreement or any other Loan
Document.

     "Operating  Profits"  means,  as applied to any Person for any period,  the
operating  income of such Person for such period,  as  determined  in accordance
with GAAP.

     "Participant" has the meaning set forth in Section 8.05(b).

     "PBGC"  means  the  Pension  Benefit  Guaranty  Corporation  or any  entity
succeeding to any or all of its functions under ERISA.


                                       7
<PAGE>


     "Permitted Encumbrances" means:

          (a) Liens existing on the date of this Agreement;

          (b) any Lien  existing  on any  asset of any  Person  at the time such
     Person becomes a Consolidated Subsidiary of the Borrower and not created in
     contemplation of such event;

          (c) any Lien on any asset  securing  Debt  incurred or assumed for the
     purpose  of  financing  all or  any  part  of  the  cost  of  acquiring  or
     constructing  such asset,  provided  that such Lien  attaches to such asset
     concurrently  with or within 18 months after the  acquisition or completion
     of construction thereof;

          (d) any Lien on any  asset of any  Person  existing  at the time  such
     Person  is  merged  or  consolidated   with  or  into  the  Borrower  or  a
     Consolidated Subsidiary of the Borrower and not created in contemplation of
     such event;

          (e) any Lien existing on any asset prior to the acquisition thereof by
     the Borrower or a  Consolidated  Subsidiary of the Borrower and not created
     in contemplation of such acquisition;

          (f) Liens securing Debt owing by any Subsidiary of the Borrower to the
     Borrower;

          (g) any Lien  arising out of the  refinancing,  extension,  renewal or
     refunding of any Debt secured by any Lien permitted by any of the foregoing
     clauses of this Section,  provided that (i) such Debt is not secured by any
     additional  assets,  and (ii) the  amount of such Debt  secured by any such
     Lien is not increased;

          (h) Liens  incidental  to the conduct of its business or the ownership
     of its assets which (i) do not secure Debt and (ii) do not in the aggregate
     materially  detract from the value of its assets or  materially  impair the
     use thereof in the operation of its business;

          (i) any Lien on Margin Stock; and

          (j) Liens in favor of the Bank.

     "Person"  means  any  individual,  joint  venture,  corporation,   company,
voluntary  association,   partnership,   trust,  joint  stock  company,  limited
liability company, unincorporated organization,  association, government, or any
agency, instrumentality,  or political subdivision thereof, or any other form of
entity or organization.

     "Plan" means at any time an employee  pension benefit plan which is covered
by Title IV of ERISA or subject to the minimum  funding  standards under Section
412 of the Code and is either (i) maintained by a member of the Controlled Group
for employees of any member of the Controlled Group or (ii) maintained  pursuant
to a collective  bargaining  agreement or any other arrangement under which more
than one employer  makes  contributions  and to which a member of the Controlled
Group is then making or  accruing an  obligation  to make  contributions  or has
within the preceding five plan years made contributions.

     "Pledge  Agreement"  means  the  Pledge  Agreement  of even  date  herewith
executed  by the  Borrower  for the  benefit  of the  Bank,  together  with  all
amendments  and  supplements  thereto,  covering  certain  capital stock of Gray
Communications Systems, Inc.

     "Prime  Rate"  refers  to  that  interest  rate so  denominated  and set by
Wachovia from time to time as an interest rate basis for  borrowings.  The Prime
Rate is but one of several interest rate bases used by Wachovia.  Wachovia lends
at interest  rates  above and below the Prime  Rate.  A change in the Prime Rate
shall be effective on the date of such change.


                                       8
<PAGE>


     "Properties"  means all real property  owned,  leased or otherwise  used or
occupied by the Borrower or any Subsidiary of the Borrower, wherever located.

     "Rate  Determination  Date" has the  meaning  given  such  term in  Section
2.05(c).

     "Redeemable Preferred Stock" of any Person means any preferred stock issued
by such Person which is at any time prior to the Facility A Maturity Date either
(i) mandatorily redeemable (by sinking fund or similar payments or otherwise) or
(ii) redeemable at the option of the holder thereof.

     "Reportable  Event" has the meaning  given such term in Section  4043(b) of
Title V of ERISA.

     "Reported Net Income" means,  for any period,  the Net Income (Loss) of the
Borrower and its Consolidated Subsidiaries determined on a consolidated basis.

     "Security  Agreement"  means the General  Security  Agreement  of even date
herewith executed by the Borrower for the benefit of the Bank, together with all
amendments and supplements thereto.

     "Stockholders'  Equity" means, at any time, the shareholders' equity of the
Borrower  and its  Consolidated  Subsidiaries,  as set forth or reflected on the
most recent  consolidated  balance  sheet of the Borrower  and its  Consolidated
Subsidiaries  prepared in accordance  with GAAP,  but  excluding any  Redeemable
Preferred  Stock  of the  Borrower  or any  of  its  Consolidated  Subsidiaries.
Shareholders'  Equity would generally include, but not be limited to (i) the par
or stated value of all outstanding  Capital Stock,  (ii) capital surplus,  (iii)
retained earnings, and (iv) various deductions such as (A) purchases of treasury
stock,  (B)  receivables due from an employee stock ownership plan, (C) employee
stock  ownership  plan debt  guarantees,  and (D)  translation  adjustments  for
foreign currency transactions.

     "Subsidiary"  of a Person  means any  corporation  or other entity of which
securities or other ownership  interests having ordinary voting power to elect a
majority of the board of directors or other persons performing similar functions
are at the time directly or indirectly  owned by such Person.  Unless  otherwise
indicated,  all references herein to Subsidiaries  refer to Subsidiaries of Bull
Run or the Borrower as the context may require.

     "Third Parties" means all lessees, sublessees,  licenses and other users of
the  Properties,  excluding those users of the Properties in the ordinary course
of the Borrower's business and on a temporary basis.

     "Transferee" has the meaning set forth in Section 8.05(d).

     "Unused  Commitment"  means at any date an amount  equal to the  Facility B
Commitment less the aggregate  outstanding principal amount of the Advances made
pursuant to the Facility B Commitment.

     "Wachovia"  means  Wachovia  Bank,  N.A., a national  banking  association,
together with its successors.

     "Wholly Owned Subsidiary" means any Subsidiary all of the shares of capital
stock or  other  ownership  interests  of which  (except  directors'  qualifying
shares)  are at the  time  directly  or  indirectly  owned  by  Bull  Run or the
Borrower, as the context of this Agreement may require.

     SECTION  1.02.  Accounting  Terms  and  Determinations.   Unless  otherwise
specified  herein,  all terms of an  accounting  character  used herein shall be
interpreted,  all  accounting  determinations  hereunder  shall be made, and all
financial  statements  required to be delivered  hereunder  shall be prepared in
accordance  with  GAAP,  applied  on a  basis  consistent  (except  for  changes
concurred in by Bull Run's independent public  accountants) with the most recent


                                       9
<PAGE>


audited consolidating and consolidated  financial statements of Bull Run and its
Consolidated Subsidiaries delivered to the Bank.

     SECTION 1.03.  References.  Except as otherwise  expressly provided in this
Agreement:  the words "herein," "hereof," "hereunder" and other words of similar
import refer to this Agreement as a whole,  including the Schedule  hereto which
is a part hereof, and not to any particular Section, Article, paragraph or other
subdivision;  the  singular  includes  the plural and the  plural  includes  the
singular; "or" is not exclusive; the words "include," "includes" and "including"
are not limiting;  a reference to any agreement or other contract  includes past
and future permitted  supplements,  amendments,  modifications  and restatements
thereto or thereof;  a  reference  to an Article,  Section,  paragraph  or other
subdivision  is  a  reference  to  an  Article,  Section,   paragraph  or  other
subdivision of this Agreement;  a reference to any law includes any amendment or
modification to such law and any rules and regulations promulgated thereunder; a
reference to a Person includes its permitted  successors and assigns;  any right
may be  exercised  at any time and from time to time;  and,  except as otherwise
expressly  provided  therein,  all  obligations  under  any  agreement  or other
contract are  continuing  obligations  throughout  the term of such agreement or
contract.

                             ARTICLE II. THE CREDITS

     SECTION 2.01. Commitment to Lend.

     (a) The  Bank  agrees,  in  addition  to the  funds  to be  advanced  under
subsection (b) below and on the terms and  conditions set forth herein,  to make
Advances to the Borrower on the Closing Date in an  aggregate  principal  amount
equal to  $5,000,000.00  (as such  figure  may be  reduced  from time to time as
provided in this Agreement,  the "Facility A Commitment").  Funds advanced under
the  Facility  A  Commitment  may not be  reborrowed.  The  Bank  shall  have no
obligation to advance funds in excess of the amount of the Facility A Commitment
under this Section 2.01(a).

     (b) The  Bank  agrees,  in  addition  to the  funds  to be  advanced  under
subsection (a) above and on the terms and  conditions set forth herein,  to make
Advances to the  Borrower  from time to time before the  Facility B  Termination
Date; provided that,  immediately after each such Advance is made, the aggregate
principal  amount of  outstanding  Advances  (exclusive  of all Advances made in
respect of the Facility A Commitment)  shall not exceed  $5,000,000.00  (as such
figure may be  reduced  from time to time as  provided  in this  Agreement,  the
"Facility B Commitment").  Within the foregoing limits,  the Borrower may borrow
under this Section,  repay or, to the extent  permitted by Section 2.09,  prepay
Advances  and  reborrow  under this  Section at any time  before the  Facility B
Termination  Date.  The Bank shall have no obligation to advance funds in excess
of the amount of the Facility B Commitment.

     (c) Each Euro-Dollar  Borrowing under this Section shall be in an aggregate
principal amount of $100,000.00 or any larger multiple of $50,000.00.

     SECTION  2.02.  Method of Borrowing.  (a) The Borrower  shall give the Bank
notice (a "Notice of Borrowing") at least three Euro-Dollar Business Days before
each  Euro-Dollar  Borrowing and at least one Domestic  Business Day before each
Base Rate Borrowing, specifying:

          (i) the date of such Borrowing,  which shall be a Euro-Dollar Business
     Day for  Euro-Dollar  Borrowings  or a Domestic  Business Day for Base Rate
     Borrowings,

          (ii) the aggregate amount of such Borrowing, and

          (iii) the duration of the Interest Period applicable thereto,  subject
     to the provisions of the  definition of Interest  Period,  for  Euro-Dollar
     Borrowings;

     (b) A Notice of Borrowing, once given, shall be irrevocable. The Bank shall
be entitled 


                                       10
<PAGE>


to rely on any telephonic Notice of Borrowing which it believes in good faith to
have been given by a duly  authorized  officer of the  Borrower and any Advances
made by the Bank based on such  telephonic  notice  shall,  when credited by the
Bank to the regular deposit account maintained by the Borrower with the Bank, be
an Advance  for all  purposes  hereunder.  Not later than 2:00 p.m.,  Charlotte,
North  Carolina  time, on the date  specified for the Borrowing in the Notice of
Borrowing,  the Bank shall credit, in immediately available funds, the amount of
such Borrowing to the regular  deposit  account  maintained by the Borrower with
the Bank.

     (c)  Notwithstanding  the foregoing  provisions  of this Section 2.02,  all
Advances  under  the  Facility  B  Commitment  shall  be  funded  by the Bank in
accordance with the Loan Access Agreement.

     (d) If the  Bank  makes  a new  Advance  hereunder  on a day on  which  the
Borrower is to repay all or any part of an outstanding  Advance,  the Bank shall
apply the proceeds of its new Advance to make such  repayment and only an amount
equal to the  difference  (if any)  between the amount  being  borrowed  and the
amount  being  repaid  shall be made  available  by the Bank to the  Borrower as
provided in subsection  (b) or (c) of this Section,  or remitted by the Borrower
to the Bank as provided in Section 2.11, as the case may be.

     (e)  Notwithstanding  anything to the contrary contained in this Agreement,
no  Euro-Dollar  Borrowing may be made if there shall have occurred a Default or
an Event of Default, which Default or Event of Default shall not have been cured
or waived.

     (f) If the Borrower is otherwise entitled under this Agreement to repay any
Advance  maturing at the end of an Interest Period  applicable  thereto with the
proceeds of a new Borrowing,  and the Borrower fails to repay such Advance using
its own moneys and fails to give a Notice of Borrowing in  connection  with such
new  Borrowing,  a new  Borrowing  shall be  deemed  to be made on the date such
Advance  matures in an amount  equal to the  principal  amount of the Advance so
maturing,  and the Advance  comprising  such new Borrowing  shall be a Base Rate
Loan.

     SECTION 2.03.  Notes. The Advances under the Facility A Commitment shall be
evidenced  by the  Facility  A Note  payable  to the  order  of the Bank for the
account  of its  Lending  Office in an amount  equal to the  original  principal
amount  of the  Facility  A  Commitment.  The  Advances  under  the  Facility  B
Commitment shall be evidenced by the Facility B Note payable to the order of the
Bank for the account of its Lending  Office in an amount  equal to the  original
principal amount of the Facility B Commitment.  The Bank shall record, and prior
to any  transfer of either  Note shall  endorse on the  schedule  forming a part
thereof appropriate notations to evidence, the date, amount and maturity of, and
effective  interest  rate for,  each  Advance made by it, the date and amount of
each payment of principal made by the Borrower with respect  thereto and whether
such Advance is a Base Rate Loan or a Euro-Dollar  Loan,  and such  recordations
and  endorsements  shall  constitute  rebuttable  presumptive  evidence  of  the
principal amount owing and unpaid on the Notes; provided that the failure of the
Bank to make any such recordation or endorsement shall not affect the obligation
of the  Borrower  hereunder or under the Notes.  The Bank is hereby  irrevocably
authorized  by the  Borrower so to endorse the Notes and to attach to and make a
part of either Note a continuation of any such schedule as and when required.

     SECTION  2.04.  Maturity  of  Advances.  (a) Each  Advance  included in any
Euro-Dollar  Borrowing shall mature,  and the principal  amount thereof shall be
due and  payable,  on the last day of the  Interest  Period  applicable  to such
Euro-Dollar  Borrowing.  Each Advance  included in any Base Rate Borrowing shall
finally  mature on the Facility A Maturity  Date or the  Facility B  Termination
Date, as applicable,  and the principal  amount thereof shall be due and payable
from  time to  time  as  herein  provided  or as  provided  in the  Loan  Access
Agreement, if applicable to such Advance.

     (b) Upon written  request of Borrower,  which may be made from time to time
and which  shall be made in  writing  and  delivered  to the Bank on a  Domestic
Business Day no fewer than 


                                       11
<PAGE>


60 days prior to the third and fourth  anniversary of the Closing Date, the Bank
in its sole and absolute  discretion  may (but shall not be obligated to) extend
the then effective Facility B Termination Date for a period of 1 year;  provided
that in no event shall the Facility B  Termination  Date be extended  later than
February 20,  2003.  In the event that the Bank chooses to extend the Facility B
Termination Date for such a 1 year period,  notice shall be given by the Bank to
the  Borrower  not more  than 45,  nor  fewer  than 30,  days  prior to the next
succeeding anniversary of the Closing Date.

     SECTION  2.05.  Interest  Rates.  (a) Each Advance made as a Base Rate Loan
shall bear interest on the outstanding  principal  amount thereof,  for each day
from the date such  Advance is made until it  becomes  due,  at a rate per annum
equal to the Base Rate for such day plus the Applicable Margin. Such interest on
Advances  under the  Facility B  Commitment  shall be payable as provided in the
Loan Access Agreement,  or if the Loan Access Agreement shall have terminated as
provided therein, monthly on the first Domestic Business Day of each month. Such
interest on Advances under the Facility A Commitment shall be payable monthly on
the first Domestic  Business Day of each month. Any overdue principal of and, to
the extent  permitted by applicable law, overdue interest on any Advance so made
as a Base Rate Loan shall bear interest,  payable on demand,  for each day until
paid  at a rate  per  annum  equal  to the  sum of 2% plus  the  rate  otherwise
applicable to such Advance, so made as a Base Rate Loan, for such day.

     (b) Each  Advance  made as a  Euro-Dollar  Loan shall bear  interest on the
outstanding  principal  amount  thereof,  for  the  Interest  Period  applicable
thereto,  at a rate per annum equal to the sum of the Applicable Margin plus the
applicable  Adjusted  London  Interbank  Offered Rate for such Interest  Period;
provided  that if any Advance made as a Euro-Dollar  Loan shall,  as a result of
clauses  (1)(c) or 1(d) of the definition of Interest  Period,  have an Interest
Period of less than one month,  such Advance so made as a Euro-Dollar Loan shall
bear  interest  during such Interest  Period at the rate  applicable to Advances
made as Base Rate Loans during such period.  Such interest on Advances under the
Facility B Commitment shall be payable as provided in the Loan Access Agreement,
or if the Loan Access Agreement shall have terminated as therein  provided,  for
each  Interest  Period on the last day  thereof and if such  Interest  Period is
longer than three  months,  at  intervals  of three  months  after the first day
thereof.  Such  interest on Advances  under the Facility A  Commitment  shall be
payable for each  Interest  Period on the last day thereof and, if such Interest
Period is longer than three months, at intervals of three months after the first
day  thereof.  Any overdue  principal  of and, to the extent  permitted  by law,
overdue interest on any Euro-Dollar Loan shall bear interest, payable on demand,
for each day  until  paid at a rate  per  annum  equal to the sum of 2% plus the
higher  of (x)  the  sum of the  Applicable  Margin  plus  the  Adjusted  London
Interbank Offered Rate applicable to such Euro-Dollar Loan or (y) the rate which
would be  applicable  for such day to such  Advance  if it had been made as Base
Rate Loan.

     (c) The Applicable Margin for any Euro-Dollar Loan for any day shall be the
rate per annum set  forth  below as  determined  to be  applicable  based on the
applicable ratio of Consolidated Funded Debt to EBITDA:

          (i) if the ratio of Consolidated Funded Debt to EBITDA is greater than
     or equal to 2.00 to 1.00, then the Applicable  Margin for Euro-Dollar Loans
     shall be 2.75% per annum;

          (ii) if the ratio of  Consolidated  Funded Debt to EBITDA is less than
     2.00 to 1.00 but greater than 1.00 to 1.00, then the Applicable  Margin for
     Euro-Dollar Loans shall be 2.50% per annum; and

          (iii) if the ratio of Consolidated  Funded Debt to EBITDA is less than
     or equal to 1.00 to 1.00, then the Applicable  Margin for Euro-Dollar Loans
     shall be 2.25% per annum.

     The  Applicable  Margin  for  Euro-Dollar  Loans  shall be  determined  and
adjusted  quarterly  on the date  (each a "Rate  Determination  Date")  five (5)
Domestic  Business  Days  after  the  date by which  the  annual  and  quarterly
compliance  certificates  and related  financial  statements and 


                                       12
<PAGE>


information are required in accordance with the provisions of Sections  6.01(a),
(b) and (c), as appropriate; provided that (A) the initial Applicable Margin for
Euro-Dollar Loans shall be 2.75% and shall remain in effect until the first Rate
Determination  Date to occur  after the  Closing  Date,  and (B) in the event an
annual or quarterly compliance  certificate and related financial statements and
information  are not  delivered  timely  to the  Bank by the  date  required  by
Sections  6.01(a),  (b) and (c), as appropriate,  the Applicable Margin shall be
two and three  quarters  percent  (2.75%) until such time as such an appropriate
compliance  certificate  and related  financial  statements and  information are
delivered,  whereupon  the  Applicable  Margin  shall be  adjusted  based on the
information  contained  in such  compliance  certificate  and related  financial
statements and  information.  Each  Applicable  Margin shall be effective from a
Rate Determination  Date until the next such Rate Determination  Date, and shall
be effective as to existing Advances as well as new Advances made thereafter.

     (d)  Notwithstanding  anything  herein  to the  contrary,  if  one or  more
Facility A Commitment  Reduction Dates are scheduled to occur during an Interest
Period in which the Facility A Advances are Euro-Dollar  Loans other than on the
last day of such Interest Period,  then during such Interest Period a portion of
the  outstanding  balance  of the  Facility  A  Advances  which  is equal to the
aggregate amount of the principal payment due under the Facility A Commitment on
such Facility A Commitment  Reduction  Dates shall be Base Rate Loans,  and only
the remaining  portion of the  outstanding  principal of the Advances  under the
Facility A Commitment shall constitute Euro-Dollar Loans.

     SECTION 2.06.  Commitment Fee. (a) From and after the date hereof up to and
including the Facility B Termination  Date, the Borrower shall pay to the Bank a
commitment  fee at the  Commitment  Fee Rate, as  determined in accordance  with
Section 2.06(b)  (calculated  from the date hereof on the basis of a year of 360
days and payable  for the actual  number of days  elapsed) on the average  daily
balance of the Unused  Commitment  (the  "Commitment  Fee").  The Commitment Fee
shall be payable by the  Borrower  quarterly in arrears on each  Commitment  Fee
Payment Date and on the Facility B  Termination  Date,  provided that should the
Facility  B  Commitment  be  terminated  at any  time  prior to the  Facility  B
Termination  Date  (whether  by  termination  of the  Facility B  Commitment  as
provided  in Section  2.07 or  Section  2.08,  refinancing  of the  Advances  or
otherwise),  the entire  accrued and unpaid  Commitment Fee shall be paid on the
date of such termination.

     (b) The Commitment  Fee Rate for any day shall be the  percentage  rate per
annum set forth below as  determined to be  applicable  based on the  applicable
ratio of Consolidated Funded Debt to EBITDA:

          (i) if the ratio of Consolidated Funded Debt to EBITDA is greater than
     or equal to 2.00 to 1.00,  then the Commitment Fee Rate shall be 0.500% per
     annum;

          (ii) if the ratio of  Consolidated  Funded Debt to EBITDA is less than
     2.00 to 1.00 but greater than 1.00 to 1.00,  then the  Commitment  Fee Rate
     shall be 0.400% per annum; and

          (iii) if the ratio of Consolidated  Funded Debt to EBITDA is less than
     or equal to 1.00 to 1.00,  then the Commitment Fee Rate shall be 0.300% per
     annum.

     The Commitment Fee Rate shall be determined and adjusted  quarterly on each
Rate Determination Date; provided that (A) the initial Commitment Fee Rate shall
be 0.500% and shall remain in effect until the first Rate  Determination Date to
occur  after the  Closing  Date,  and (B) in the  event an  annual or  quarterly
compliance  certificate and related financial statements and information are not
delivered timely to the Bank by the date required by Sections  6.01(a),  (b) and
(c), as  appropriate,  the  Commitment Fee Rate shall be one-half of one percent
(0.500%)  until  such time as such an  appropriate  compliance  certificate  and
related  financial  statements  and  information  are  delivered,  whereupon the
Commitment Fee Rate shall be adjusted based on the information contained in such
compliance  certificate and related financial  statements and information.  Each
Commitment Fee Rate shall be effective from a Rate  Determination Date until the
next such Rate Determination Date.


                                       13
<PAGE>


     SECTION 2.07.  Optional  Termination or Reduction of Facility B Commitment.
The Borrower  may,  upon at least three  Domestic  Business  Days' notice to the
Bank,  terminate the Facility B Commitment at any time, or reduce the Facility B
Commitment  from  time  to time  by an  aggregate  minimum  amount  of at  least
$500,000.00 or an integral  multiple of $100,000.00  in excess  thereof.  If the
Facility B Commitment is so reduced,  such  reduction  shall be accounted for in
determining  the fees due under Section 2.06. If the Facility B Commitment is so
terminated  in its entirety,  all accrued fees (as provided  under Section 2.06)
shall  be  payable  on the  effective  date of such  termination.  A  notice  of
reduction or  termination  of the Facility B Commitment  hereunder,  once given,
shall not thereafter be revocable by the Borrower.

     SECTION 2.08. Mandatory Reduction and Termination of Commitments.

     (a) The  Facility A Commitment  shall  terminate  and the unpaid  principal
balance and all accrued and unpaid  interest on the  Facility A Note will be due
and  payable  upon the first of the  following  dates or  events  to occur:  (i)
acceleration  of the  maturity  of the  Facility A Note in  accordance  with the
remedies contained in Section 7.02; or (ii) the Facility A Maturity Date.

     (b) The  amount of the  Facility  A  Commitment  shall be  reduced  on each
Facility A Commitment Reduction Date by an amount equal to $250,000.00.

     (c) The  Facility B Commitment  shall  terminate  and the unpaid  principal
balance  and all  accrued  and unpaid  interest  on the  Facility B Note will be
payable  upon  the  first  of the  following  dates  or  events  to  occur:  (i)
acceleration  of the  maturity  of the  Facility B Note in  accordance  with the
remedies  contained in Section 7.02; or (ii) upon the expiration of the Facility
B Commitment on the Facility B Termination Date.

     (d) The  amount  of the  Facility  B  Commitment  shall be  reduced  on the
Facility B Commitment Reduction Date by an amount equal to $1,000,000.00.

     SECTION 2.09. Optional Prepayments. (a) The Borrower may, upon at least one
Domestic  Business  Days' notice to the Bank,  prepay any Base Rate Borrowing in
whole at any time, or from time to time in part, by paying the principal  amount
to be prepaid together with accrued interest thereon to the date of prepayment.

     (b) Except as provided in Section 3.05,  the Borrower may not prepay all or
any  portion  of the  principal  amount  of any  Euro-Dollar  Loan  prior to the
maturity thereof.

     (c) A notice of prepayment pursuant to this Section,  once given, shall not
thereafter be revocable by the Borrower.

     SECTION 2.10. Mandatory Prepayments.  On each date on which the Commitments
are reduced or terminated  pursuant to Section 2.07 and 2.08, the Borrower shall
repay or prepay  such  principal  amount  of the  outstanding  Advances,  if any
(together with interest accrued thereon), as may be necessary so that after such
payment the aggregate unpaid  principal amount of the outstanding  Advances does
not exceed the aggregate  amount of the respective  Commitments as then reduced.
Each such  mandatory  prepayment  shall be  applied  to reduce  the  Facility  A
Commitment or the Facility B Commitment,  as the case may be, on the  applicable
Facility A Commitment Reduction Date or the Facility B Commitment Reduction Date
or on the date on which either of the  Facility A  Commitment  or the Facility B
Commitment is terminated, as applicable.

     SECTION 2.11. General Provisions  Concerning Payments.  (a) All payments of
principal of, or interest on, the Notes,  and of the  Commitment  Fee,  shall be
made in Federal or other funds  immediately  available to the Bank at its office
in  Charlotte,  North  Carolina  not later than  11:00  a.m.,  Charlotte,  North
Carolina time. Funds received after 11:00 a.m. shall be deemed to have been paid
on the next following Domestic Business Day.

     (b)  Whenever  any payment of  principal  of, or interest on, the Base Rate
Loans or of the


                                       14
<PAGE>


Commitment Fees shall be due on a day which is not a Domestic  Business Day, the
date for  payment  thereof  shall be extended  to the next  succeeding  Domestic
Business  Day.  Whenever  any  payment  of  principal  of, or  interest  on, the
Euro-Dollar Loans shall be due on a day which is not a Euro-Dollar Business Day,
the  date  for  payment  thereof  shall  be  extended  to  the  next  succeeding
Euro-Dollar  Business Day unless such Euro-Dollar  Business Day falls in another
calendar  month,  in which case the date for payment  thereof  shall be the next
preceding  Euro-Dollar Business Day. If the date for any payment of principal is
extended by operation of law or otherwise, interest thereon shall be payable for
such extended time.

     SECTION 2.12. Computation of Interest and Fees. Interest on Base Rate Loans
and  Euro-Dollar  Loans shall be computed on the basis of a year of 360 days and
paid for the actual  number of days  elapsed,  in the case of Base Rate Loans as
provided in the Loan Access  Agreement and in the case of Euro-Dollar  Loans, as
to each  Interest  Period  from and  including  the  first  day  thereof  to but
excluding the last day thereof.  Commitment  fees hereunder shall be computed on
the basis of a year of 360 days and paid for the actual  number of days  elapsed
(including the first day but excluding the last day).

               ARTICLE III. CHANGE IN CIRCUMSTANCES; COMPENSATION

     SECTION 3.01. Basis for Determining  Interest Rate Inadequate or Unfair. If
on or prior to the first day of any Interest Period:

          (a) the Bank  determines  that deposits in Dollars (in the  applicable
     amounts)  are not being  offered in the relevant  market for such  Interest
     Period, or

          (b) the Bank determines that the Interbank  Offered Rate as determined
     by the Bank will not  adequately and fairly reflect the cost to the Bank of
     funding  Euro-Dollar  Loans  for  such  Interest  Period,

the Bank shall  forthwith give notice thereof to the Borrower,  whereupon  until
the Bank  notifies  the  Borrower  that the  circumstances  giving  rise to such
suspension  no longer  exist,  the  obligations  of the Bank to make or maintain
Euro-Dollar  Loans shall be suspended.  Unless the Borrower notifies the Bank at
least two  Domestic  Business  Days before the date of any  Borrowing  of or the
commencement of any Interest Period for Euro-Dollar  Loans for which a Notice of
Borrowing has  previously  been given that it elects not to borrow on such date,
such Borrowing shall instead be made as a Base Rate Borrowing.

     SECTION 3.02.  Illegality.  If, after the date hereof,  the adoption of any
applicable law, rule or regulation,  or any change therein, or any change in the
interpretation or administration thereof by any governmental authority,  central
bank or comparable  agency  charged with the  interpretation  or  administration
thereof (any such authority,  bank or agency being referred to as an "Authority"
and any such event being referred to as a "Change of Law"), or compliance by the
Bank (or its  Lending  Office)  with any  request or  directive  (whether or not
having the force of law) of any  Authority  shall make it unlawful or impossible
for the Bank (or its Lending  Office) to make,  maintain or fund its Euro-Dollar
Loans  and the Bank  shall so  notify  the  Borrower,  whereupon  until the Bank
notifies the Borrower that the  circumstances  giving rise to such suspension no
longer  exist,  the  obligation of the Bank to make  Euro-Dollar  Loans shall be
suspended.  Before giving any notice pursuant to this paragraph,  the Bank shall
designate a different  Lending  Office if able to do so and if such  designation
will avoid the need for giving such notice and will not, in the  judgment of the
Bank, be otherwise disadvantageous to the Bank. If the Bank shall determine that
it may not  lawfully  continue  to  maintain  and  fund  any of its  outstanding
Euro-Dollar Loans to maturity and shall so specify in such notice,  the Borrower
shall immediately  prepay in full the then outstanding  principal amount of each
Euro-Dollar  Loan,  together with accrued interest  thereon.  Concurrently  with
prepaying each such Advance, the Borrower shall borrow an Advance as a Base Rate
Loan in an equal principal  amount from the Bank and the Bank shall make such an
Advance.


                                       15
<PAGE>


     SECTION  3.03.  Increased  Cost and Reduced  Return.  (a) If after the date
hereof,  a Change of Law or compliance by the Bank (or its Lending  Office) with
any  request  or  directive  (whether  or not  having  the  force of law) of any
Authority:

          (i) shall subject the Bank (or its Lending Office) to any tax, duty or
     other  charge  with  respect  to its  Euro-Dollar  Loans,  the Notes or its
     obligation to make or maintain Euro-Dollar Loans, or shall change the basis
     of  taxation  of  payments  to the  Bank  (or its  Lending  Office)  of the
     principal of or interest on its Euro-Dollar  Loans or any other amounts due
     under this Agreement in respect of its Euro-Dollar  Loans or its obligation
     to make or maintain  Euro-Dollar  Loans  (except for changes in the rate of
     tax on the overall net income of the Bank or its Lending  Office imposed by
     the jurisdiction in which the Bank's principal  executive office or Lending
     Office is located); or

          (ii) shall  impose,  modify or deem  applicable  any reserve,  special
     deposit or similar requirement  (including,  without  limitation,  any such
     requirement  imposed  by the  Board of  Governors  of the  Federal  Reserve
     System,  but  excluding  with  respect  to any  Euro-Dollar  Loan  any such
     requirement  included  in an  applicable  Euro-Dollar  Reserve  Percentage)
     against assets of,  deposits with or for the account of, or credit extended
     by, the Bank (or its Lending Office); or

          (iii) shall  impose on the Bank (or its Lending  Office) or the London
     interbank market any other condition  affecting its Euro-Dollar  Loans, its
     Notes or its obligation to make or maintain Euro-Dollar Loans;

and the result of any of the  foregoing  is to increase the cost to the Bank (or
its Lending Office) of making or maintaining any Euro-Dollar  Loan, or to reduce
the amount of any sum received or receivable by the Bank (or its Lending Office)
under this  Agreement  or under the Notes  with  respect  thereto,  by an amount
deemed by the Bank to be  material,  then,  within 15 days  after  demand by the
Bank,  the Borrower shall pay to the Bank such  additional  amount or amounts as
will compensate the Bank for such increased cost or reduction.

     (b) If the Bank  shall  have  determined  that  after the date  hereof  the
adoption of any applicable law, rule or regulation  regarding  capital adequacy,
or any change therein,  or any change in the  interpretation  or  administration
thereof,  or compliance by the Bank (or its Lending  Office) with any request or
directive regarding capital adequacy (whether or not having the force of law) of
any  Authority,  has or would have the effect of reducing  the rate of return on
the Bank's capital as a consequence of its obligations under this Agreement with
respect to any Advance to a level below that which the Bank could have  achieved
but for such  adoption,  change or  compliance  (taking into  consideration  the
Bank's  policies  with respect to capital  adequacy) by an amount  deemed by the
Bank to be material,  then from time to time, within 15 days after demand by the
Bank,  the Borrower shall pay to the Bank such  additional  amount or amounts as
will compensate the Bank for such reduction.

     (c) The Bank will promptly notify the Borrower of any event of which it has
knowledge,  occurring  after the date  hereof,  which will  entitle  the Bank to
compensation  pursuant to this  Section and will  designate a different  Lending
Office if such  designation  will  avoid the need for,  or reduce the amount of,
such  compensation  and will not,  in the  judgment  of the Bank,  be  otherwise
disadvantageous  to the Bank. A certificate  of the Bank  claiming  compensation
under this Section and setting forth the additional amount or amounts to be paid
to it  hereunder  shall be  conclusive  in the  absence of  manifest  error.  In
determining  such  amount,  the  Bank  may  use  any  reasonable  averaging  and
attribution methods.

     (d) The provisions of this Section shall be applicable  with respect to any
Participant  in, or  Assignee or other  Transferee  of, the  obligations  of the
Borrower hereunder to the Bank, and any calculations required by such provisions
shall be made based upon the  circumstances  of such  Participant,  Assignee  or
other Transferee.

     SECTION 3.04. Base Rate Loans Substituted for Affected  Euro-Dollar  Loans.
If (i) the


                                       16
<PAGE>


obligation of the Bank to make or maintain  Euro-Dollar Loans has been suspended
pursuant  to  Section  3.01 or  Section  3.02,  or (ii) the  Bank  has  demanded
compensation under Section 3.03, and if in either case the Borrower, by at least
one Domestic Business Day's prior notice to the Bank shall have elected that the
provisions of this Section shall apply, then, unless and until the Bank notifies
the Borrower that the circumstances giving rise to such suspension or demand for
compensation no longer apply:

          (a)  all  Advances  which  would  otherwise  be  made  by the  Bank as
     Euro-Dollar Loans shall be made instead as Base Rate Loans, and

          (b) after each of its Euro-Dollar Loans has been repaid,  all payments
     of principal  which would  otherwise  be applied to repay such  Euro-Dollar
     Loans shall be applied to repay its Base Rate Loans instead.

     SECTION 3.05. Compensation.  Upon the request of the Bank, delivered to the
Borrower,  the  Borrower  shall pay to the Bank such  amount or amounts as shall
compensate the Bank for any loss, cost or expense actually  incurred by the Bank
as a result of:

          (a) any  optional or  mandatory  payment or  prepayment  (pursuant  to
     Section 3.02 or otherwise)  of a Euro-Dollar  Loan on a date other than the
     last day of an Interest Period for such Euro-Dollar Loan; or

          (b) any failure by the  Borrower to prepay a  Euro-Dollar  Loan on the
     date for such prepayment  specified in the relevant notice of prepayment of
     or notice of reduction of either Commitment hereunder,  as the case may be;
     or

          (c) any failure by the Borrower to borrow an Advance as a  Euro-Dollar
     Loan on the date for the Borrowing  specified in the  applicable  Notice of
     Borrowing delivered pursuant to Section 2.02;

such compensation to include,  without  limitation,  but only to the extent such
loss,  cost or expense is actually  incurred by the Bank, an amount equal to the
excess,  if any, of (x) the amount of interest  which would have  accrued on the
amount so paid or prepaid or not  prepaid or  borrowed,  for the period from the
date of such payment,  prepayment or failure to prepay or borrow to the last day
of the then current  Interest Period for such  Euro-Dollar Loan (or, in the case
of a failure to prepay or borrow,  the Interest Period for such Euro-Dollar Loan
which would have  commenced  on the date of such failure to prepay or borrow) at
the applicable  rate of interest for such  Euro-Dollar  Loan provided for herein
over (y) the amount of interest (as reasonably  determined by the Bank) the Bank
would have paid on  deposits  in  Dollars of  comparable  amounts  having  terms
comparable  to  such  period  placed  with it by  leading  banks  in the  London
interbank market.

                      ARTICLE IV. CONDITIONS TO BORROWINGS

     SECTION 4.01. Conditions to First Borrowing.  The obligation of the Bank to
make an  Advance  on the  occasion  of the first  Borrowing  is  subject  to the
satisfaction  of the  conditions  set forth in  Section  4.02 and the  following
additional conditions:

          (a)  receipt  by  the  Bank  from  the  Borrower  of a  duly  executed
     counterpart of this Agreement signed by the Borrower;

          (b) receipt by the Bank of the duly executed Notes  complying with the
     provisions of Section 2.03;

          (c)  receipt  by the Bank of the  duly  executed  Security  Agreement,
     Pledge  Agreement  and related  financing  statements in form and substance
     satisfactory to the Bank;


                                       17
<PAGE>


          (d) receipt by the Bank of a certificate,  dated the date of the first
     Borrowing,  signed by a principal  financial officer of the Borrower to the
     effect that (i) no Default  hereunder has occurred and is continuing on the
     date of the first Borrowing and (ii) the  representations and warranties of
     the  Borrower  contained in Article V are true on and as of the date of the
     first Borrowing hereunder;

          (e) receipt by the Bank of all documents which the Bank may reasonably
     request relating to the existence of the Borrower,  the corporate authority
     for and the validity of this Agreement and the Notes, and any other matters
     relevant  hereto,  all in form  and  substance  satisfactory  to the  Bank,
     including  without  limitation a certificate of incumbency of the Borrower,
     signed  by  the  Secretary  or an  Assistant  Secretary  of  the  Borrower,
     certifying as to the names,  true  signatures and incumbency of the officer
     or  officers  of the  Borrower  authorized  to execute and deliver the Loan
     Documents,  and certified copies of the following items: (i) the Borrower's
     Certificate  of  Incorporation,   (ii)  the  Borrower's  Bylaws,   (iii)  a
     certificate of the Secretary of State (or other appropriate  office) of the
     jurisdiction of the Borrower's incorporation as to the good standing of the
     Borrower as a corporation of such  jurisdiction,  and (iv) the action taken
     by the  Board of  Directors  of the  Borrower  authorizing  the  Borrower's
     execution,  delivery and performance of this  Agreement,  the Notes and the
     other Loan Documents to which the Borrower is a party; and

          (f) receipt by the Bank of an opinion of counsel of Alston & Bird LLP,
     counsel for the  Borrower,  substantially  in the form of Exhibit D hereto,
     and  covering  such  additional   matters   relating  to  the  transactions
     contemplated hereby as the Bank may reasonably request.

     SECTION 4.02.  Conditions to All Borrowings.  The obligation of the Bank to
make an Advance on the occasion of each Borrowing is subject to the satisfaction
of the following conditions:

          (a) receipt by the Bank of Notice of  Borrowing if required by Section
     2.02;

          (b) the fact that, immediately after such Borrowing,  no Default shall
     have occurred and be continuing;

          (c) the fact that the  representations  and warranties of the Borrower
     contained  in  Article  V  shall  be  true  on and as of the  date  of such
     Borrowing; and

          (d) the fact that,  immediately  after such  Borrowing,  the aggregate
     outstanding   principal   amount  of  the  Advances  under  the  respective
     Commitments will not exceed the amount of the respective Commitments.

Each Borrowing  hereunder shall be deemed to be a representation and warranty by
the Borrower on the date of such Borrowing as to the facts  specified in clauses
(b), (c) and (d) of this  Section;  provided  that such  Borrowing  shall not be
deemed to be such a  representation  and  warranty  to the  effect  set forth in
Section  5.04(b) as to any material  adverse change which has  theretofore  been
disclosed  in writing by the Borrower to the Bank if the  aggregate  outstanding
principal  amount of the  Advances  immediately  after such  Borrowing  will not
exceed the aggregate outstanding principal amount of Advances immediately before
such Borrowing.

                    ARTICLE V. REPRESENTATIONS AND WARRANTIES

     The Borrower represents and warrants that:

     SECTION 5.01.  Corporate Existence and Power. The Borrower is a corporation
duly  organized,  validly  existing and in good  standing  under the laws of the
jurisdiction  of its  incorporation,  is duly qualified to transact  business in
every jurisdiction  where, by the nature of its business,  such qualification is
necessary,   and  has  all  corporate  powers  and  all  governmental  licenses,
authorizations,  consents and approvals required to carry on its business as now
conducted.


                                       18
<PAGE>


     SECTION 5.02. Corporate and Governmental Authorization;  Contravention. The
execution, delivery and performance by the Borrower of this Agreement, the Notes
and the other Loan  Documents (i) are within the  Borrower's  corporate  powers,
(ii) have been duly authorized by all necessary corporate action,  (iii) require
no action by or in respect of, or filing with, any governmental  body, agency or
official,  (iv) do not contravene,  or constitute a default under, any provision
of applicable  law or  regulation  or of the  certificate  of  incorporation  or
by-laws of the Borrower or of any agreement, judgment, injunction, order, decree
or other instrument  binding upon the Borrower or any of its  Subsidiaries,  and
(v) do not result in the creation or  imposition of any Lien on any asset of the
Borrower or any of its Subsidiaries except for Permitted Encumbrances.

     SECTION  5.03.  Binding  Effect.  This  Agreement  constitutes  a valid and
binding agreement of the Borrower  enforceable in accordance with its terms, and
the  Notes  and the  other  Loan  Documents,  when  executed  and  delivered  in
accordance with this Agreement, will constitute valid and binding obligations of
the Borrower  enforceable in accordance with their  respective  terms,  provided
that the  enforceability  hereof and  thereof is subject in each case to general
principles of equity and to  bankruptcy,  insolvency  and similar laws affecting
the enforcement of creditors' rights generally.

     SECTION 5.04. Financial Information. (a) The consolidating and consolidated
balance sheet of Bull Run and its  Consolidated  Subsidiaries as of December 31,
1996 and the  related  consolidating  and  consolidated  statements  of  income,
shareholders' equity and cash flows for the Fiscal Year then ended,  reported on
(in the case of the consolidated  balance sheet and  consolidated  statements of
income,  shareholders'  equity and cash flows only) by Ernst & Young LLP, copies
of which have been  delivered to the Bank, and the unaudited  consolidating  and
consolidated financial statements of Bull Run and its Consolidated  Subsidiaries
for the interim  period  ended  September  30,  1997,  copies of which have been
delivered  to  the  Bank,   fairly   present,   in  conformity  with  GAAP,  the
consolidating  and  consolidated   financial   position  of  Bull  Run  and  its
Consolidated  Subsidiaries as of such dates and their  consolidating  results of
operations and cash flows for such periods stated.

     (b) Since  September 30, 1997 there has been no material  adverse change in
the business, financial position, results of operations or prospects of Bull Run
and its Consolidated Subsidiaries.

     SECTION  5.05.  Litigation.  Except as disclosed  on Schedule  5.05 hereto,
there is no action,  suit or  proceeding  pending,  or to the  knowledge  of the
Borrower threatened, against or affecting Bull Run, the Borrower or any of their
respective Subsidiaries before any court or arbitrator or any governmental body,
agency or  official  which  could  materially  adversely  affect  the  business,
consolidated  financial  position or consolidated  results of operations of Bull
Run, the Borrower and their respective  Consolidated  Subsidiaries,  or which in
any manner  draws into  question the validity of, or could impair the ability of
the Borrower to perform its obligations under, this Agreement,  the Notes or any
of the other Loan Documents.

     SECTION 5.06.  Compliance  with ERISA.  (a) The Borrower and each member of
the Controlled Group have fulfilled their  obligations under the minimum funding
standards of ERISA and the Code with respect to each Plan and are in  compliance
in all material respects with the presently  applicable  provisions of ERISA and
the Code,  and have not incurred any liability to the PBGC or a Plan under Title
IV of ERISA.

     (b) Neither the Borrower nor any member of the Controlled  Group is or ever
has been obligated to contribute to any Multiemployer Plan.

     SECTION  5.07.  Taxes.  There  have been  filed on behalf of Bull Run,  the
Borrower and their respective  Subsidiaries all Federal, state and local income,
excise,  property  and other tax returns  which are required to be filed by them
and all taxes  due  pursuant  to such  returns  or  pursuant  to any  assessment
received by or on behalf of Bull Run, the Borrower or any Subsidiary of Bull Run
or the  Borrower  have been paid  except for those which are in good faith


                                       19
<PAGE>


being  contested  by such  Person  and for  which  adequate  reserves  have been
provided in  accordance  with GAAP.  The  charges,  accruals and reserves on the
books of Bull Run, the Borrower and their respective  Subsidiaries in respect of
taxes or  other  governmental  charges  are,  in the  opinion  of the  Borrower,
adequate.  United  States income tax returns of Bull Run, the Borrower and their
respective  Subsidiaries  have been examined and closed  through the Fiscal Year
ended December 31, 1996.

     SECTION  5.08.   Subsidiaries.   Each  of  Bull  Run's  Subsidiaries  is  a
corporation duly organized, validly existing and in good standing under the laws
of its  jurisdiction  of  incorporation,  and has all  corporate  powers and all
governmental licenses, authorizations,  consents and approvals required to carry
on its business as now conducted except where the failure to have such licenses,
authorizations,  consents and approvals could not reasonably be expected to have
a material adverse effect on such Subsidiaries, taken as a whole.

     SECTION 5.09. Not an Investment Company. The Borrower is not an "investment
company" within the meaning of the Investment Company Act of 1940, as amended.

     SECTION 5.10.  Ownership of Property;  Liens.  Each of the Borrower and its
Consolidated Subsidiaries has title to its properties sufficient for the conduct
of its  business,  and none of such  property  is subject to any Lien except for
Permitted Encumbrances.

     SECTION 5.11. No Default.  Neither the Borrower nor any of its Consolidated
Subsidiaries is in default under or with respect to any agreement, instrument or
undertaking  to which it is a party  or by  which it or any of its  property  is
bound which will be materially adverse to the business, operations,  property or
financial or other condition of the Borrower and its Consolidated  Subsidiaries,
or which will materially adversely affect the ability of the Borrower to perform
its  obligations  under the Loan  Documents.  No  Default  has  occurred  and is
continuing  (except  for the  Defaults  existing  on the date of this  Agreement
described in Section 7.01(f)).

     SECTION 5.12. Full Disclosure.  All information heretofore furnished by the
Borrower to the Bank for purposes of or in connection with this Agreement or any
transaction contemplated hereby is, and all such information hereafter furnished
by the  Borrower  to the Bank will be,  true,  accurate  and  complete  in every
material  respect or based on reasonable  estimates on the date as of which such
information  is stated or  certified.  The Borrower has disclosed to the Bank in
writing any and all facts which  materially  and adversely  affect or may affect
(to  the  extent  the  Borrower  can  now  reasonably  foresee),  the  business,
operations,  prospects or condition, financial or otherwise, of the Borrower and
its  Consolidated  Subsidiaries  or the  ability of the  Borrower to perform its
obligations under this Agreement.

     SECTION  5.13.  Environmental  Matters.  (a) Neither the  Borrower  nor any
Subsidiary of the Borrower is subject to any  Environmental  Liability  which is
likely to have a material  adverse effect on the business,  financial  position,
results of  operations  or prospects of the Borrower or any of its  Subsidiaries
and neither the Borrower nor any of its  Subsidiaries  has been  designated as a
potentially responsible party under CERCLA or under any state statute similar to
CERCLA.  None of the Properties  have been identified on any current or proposed
(i) National  Priorities List under 40 C.F.R. Sec. 300, (ii) CERCLIS list or
(iii) any list arising from a state statute similar to CERCLA.

     (b)  No  Hazardous  Materials  have  been  or  are  being  used,  produced,
manufactured,  processed, generated, stored, disposed of, managed at, or shipped
or transported to or from the Properties or are otherwise  present at, on, in or
under the  Properties,  or, to the best of the knowledge of the Borrower,  at or
from any adjacent  site or facility,  except for  Hazardous  Materials,  such as
cleaning solvents, pesticides and other materials used, produced,  manufactured,
processed, generated, stored, disposed of, and managed in the ordinary course of
business in compliance with all applicable Environmental Requirements.

     (c)  The   Borrower  and  each  of  its   Subsidiaries   has  procured  all
Environmental  


                                       20
<PAGE>


Authorizations  necessary for the conduct of its business,  and is in compliance
with all  Environmental  Requirements  in  connection  with the operation of the
Properties  and the  Borrower's  and each of its  Subsidiary's  and  Affiliate's
respective  businesses except, in either case, where the failure to procure such
Environmental  Authorizations  or to be in  compliance  with such  Environmental
Requirements  could not reasonably be expected to have a material adverse effect
on the Borrower and its Subsidiaries, taken as a whole.

     SECTION 5.14. Compliance with Laws. The Borrower and each Subsidiary of the
Borrower is in compliance with all applicable laws,  except where any failure to
comply with any such laws could not,  alone or in the  aggregate,  be reasonably
expected to have a material adverse effect on the business,  financial position,
results of operations  or prospects of the Borrower or any of its  Subsidiaries,
taken as a whole.

                              ARTICLE VI. COVENANTS

     The  Borrower  agrees  that,  so  long  as the  Commitments  are in  effect
hereunder or any amount payable under this Agreement remains unpaid:

     SECTION  6.01.  Information.  The  Borrower  will  deliver  or  cause to be
delivered to the Bank:

          (a) as soon as available and in any event within 90 days after the end
     of each Fiscal Year, a consolidating and consolidated balance sheet of Bull
     Run and its Consolidated Subsidiaries as of the end of such Fiscal Year and
     the  related   consolidating   and   consolidated   statements  of  income,
     shareholders'  equity and cash flows for such Fiscal Year, setting forth in
     each case in comparative form the figures for the previous fiscal year, and
     in the case of the consolidated  balance sheet and consolidated  statements
     of income,  shareholders'  equity and cash flows certified by Ernst & Young
     LLP or  other  independent  public  accountants  of  nationally  recognized
     standing,   with  such   certification   to  be  free  of  exceptions   and
     qualifications not acceptable to Bank, and in the case of the consolidating
     balance sheet and the  consolidating  statements  of income,  shareholders'
     equity and cash flows certified by the chief financial officer or the chief
     accounting  officer  of  Bull  Run  or  the  Borrower  as  to  fairness  of
     presentation, GAAP and consistency.

          (b) as soon as available and in any event within 60 days after the end
     of each of the first three  quarters of each Fiscal Year,  a  consolidating
     and   consolidated   balance  sheet  of  Bull  Run  and  its   Consolidated
     Subsidiaries  as of the end of such  quarter and the related  consolidating
     and  consolidated  statement of income and statement of cash flows for such
     quarter  and for the  portion of the  Fiscal  Year ended at the end of such
     quarter,  all  certified  (subject to normal  year-end  adjustments)  as to
     fairness  of  presentation,  GAAP and  consistency  by the chief  financial
     officer or the chief accounting officer of Bull Run or the Borrower;

          (c)  simultaneously  with  the  delivery  of  each  set  of  financial
     statements  referred to in clauses (a) and (b) above,  a certificate of the
     chief financial officer or the chief accounting  officer of Bull Run or the
     Borrower (i) setting forth in reasonable  detail the calculations  required
     to establish  whether the Borrower was in compliance with the  requirements
     of Sections 6.03 through  6.07,  inclusive,  on the date of such  financial
     statements and (ii) stating  whether any Default exists on the date of such
     certificate  and, if any Default  then  exists,  setting  forth the details
     thereof  and the action  which the  Borrower  is taking or proposes to take
     with respect thereto;

          (d) within five  Domestic  Business  Days after the  Borrower  becomes
     aware  of the  occurrence  of  any  Default,  a  certificate  of the  chief
     financial  officer or the chief accounting  officer of the Borrower setting
     forth the details  thereof and the action  which the  Borrower is taking or
     proposes to take with respect thereto;

          (e) promptly upon the mailing thereof to the  shareholders of Bull Run
     or the Borrower generally, copies of all financial statements,  reports and
     proxy statements so mailed;


                                       21
<PAGE>


          (f)  promptly  upon the  filing  thereof,  copies of all  registration
     statements (other than the exhibits thereto and any registration statements
     on Form S-8 or its  equivalent)  and annual,  quarterly or monthly  reports
     which the  Borrower  or Bull Run shall have filed with the  Securities  and
     Exchange Commission;

          (g) if and when any  member  of the  Controlled  Group (i) gives or is
     required to give notice to the PBGC of any Reportable Event with respect to
     any Plan which  might  constitute  grounds for a  termination  of such Plan
     under Title IV of ERISA, or knows that the plan  administrator  of any Plan
     has given or is  required to give notice of any such  Reportable  Event,  a
     copy of the notice of such  Reportable  Event given or required to be given
     to the  PBGC;  (ii)  receives  notice of  complete  or  partial  withdrawal
     liability under Title IV of ERISA, a copy of such notice; or (iii) receives
     notice from the PBGC under Title IV of ERISA of an intent to  terminate  or
     appoint a trustee to administer any Plan, a copy of such notice; and

          (h)  from  time to time  such  additional  information  regarding  the
     financial  position  or  business  of Bull  Run,  the  Borrower  and  their
     respective Subsidiaries as the Bank may reasonably request.

     SECTION 6.02. Inspection of Property,  Books and Records. The Borrower will
keep, and will cause each of its  Subsidiaries  to keep,  proper books of record
and account in which  full,  true and correct  entries in  conformity  with GAAP
shall be made of all dealings and  transactions  in relation to its business and
activities;  and will permit, and will cause each of its Subsidiaries to permit,
representatives  of the Bank at the Bank's expense prior to the occurrence of an
Event of Default and at the Borrower's  expense after the occurrence of an Event
of Default to visit and inspect any of their respective  properties,  to examine
and make abstracts from any of their respective books and records and to discuss
their respective affairs,  finances and accounts with their respective officers,
employees and independent public  accountants.  The Borrower agrees to cooperate
and assist in such visits and inspections, in each case at such reasonable times
and as often as may reasonably be desired.

     SECTION 6.03.  Ratio of  Consolidated  Funded Debt to EBITDA.  The ratio of
Consolidated  Funded Debt to EBITDA  will not at any time  exceed the  following
limits:

          (a) from  December  31, 1998 through  December 31, 1999,  the ratio of
     Consolidated Funded Debt to EBITDA will not exceed 4.00 to 1.00;

          (b) from  January 1, 2000  through  December  31,  2000,  the ratio of
     Consolidated Funded Debt to EBITDA will not exceed 2.50 to 1.00; and

          (c) from January 1, 2001 until the Facility A Maturity Date, the ratio
     of Consolidated Funded Debt to EBITDA will not exceed 2.00 to 1.00.

     SECTION 6.04. Minimum Stockholders' Equity. Stockholders' Equity will at no
time be less than  $22,456,681.00 plus the sum of 50% of the cumulative Reported
Net Income of the Borrower and its Consolidated  Subsidiaries  during any period
after December 31, 1996 (taken as one accounting period),  calculated  quarterly
beginning  March 31,  1998 and  quarterly  thereafter  but  excluding  from such
calculations  any  quarter  in which  the Net  Income  of the  Borrower  and its
Consolidated Subsidiaries is negative.

     SECTION  6.05.  Fixed  Charges  Coverage.  (a) At the  end of  each  Fiscal
Quarter,  commencing with the Fiscal Quarter ending December 31, 1998, the Fixed
Charges Coverage Ratio, as determined in accordance with Section 6.05(b),  shall
not be less than the following limits:

          (i) from  December  31, 1998  through  December  31,  1999,  the Fixed
     Charges Coverage Ratio shall not be less than 1.00 to 1.00;

          (ii) from January 1, 2000 through December 31, 2000, the Fixed Charges
     Coverage 


                                       22
<PAGE>


Ratio shall not be less than 2.00 to 1.00;

          (iii) from January 1, 2001 and thereafter,  the Fixed Charges Coverage
     Ratio shall not be less than 2.50 to 1.00.

     (b) The Fixed Charges Coverage Ratio shall be determined at the end of each
Fiscal Quarter, commencing with the Fiscal Quarter ending December 31, 1998, and
shall be the ratio of Income  Available  for Fixed Charges for the twelve months
then ended to Consolidated Fixed Charges for the twelve months then ended.

     SECTION 6.06.  Investments.  The Borrower shall not make Investments in any
Person except (a)  Investments  in (i) direct  obligations  of the United States
Government  maturing within one year,  (ii)  certificates of deposit issued by a
commercial bank whose credit is satisfactory to the Bank, (iii) commercial paper
rated A-1 or the equivalent  thereof by Standard & Poor's  Corporation or P-1 or
the equivalent  thereof by Moody's  Investors  Service,  Inc. and in either case
maturing within 6 months after the date of acquisition  and/or (iv) tender bonds
the payment of the  principal of and  interest on which is fully  supported by a
letter of credit issued by a United States bank whose long-term  certificates of
deposit  are rated at least AA or the  equivalent  thereof by  Standard & Poor's
Corporation and Aa or the equivalent thereof by Moody's Investors Service,  Inc.
and (b)  other  Investments  to the  extent  such  Investments  do not cause the
Borrower to be in violation of any other provision of this Agreement, including,
without limitation, Section 6.04.

     SECTION 6.07.  Negative  Pledge.  Neither the Borrower nor any Consolidated
Subsidiary  of the Borrower  will create,  assume or suffer to exist any Lien on
any  asset  now  owned  or  hereafter  acquired  by  it,  except  for  Permitted
Encumbrances.

     SECTION 6.08. Maintenance of Existence. The Borrower shall, and shall cause
each of its Subsidiaries  to, maintain its corporate  existence and carry on its
business in substantially  the same manner and in substantially  the same fields
as such business is now carried on and maintained.

     SECTION 6.09. Dissolution. Neither the Borrower nor any of its Subsidiaries
shall suffer or permit  dissolution or liquidation either in whole or in part or
redeem or retire any shares of its own stock or that of any of its Subsidiaries,
except through corporate reorganization to the extent permitted by Section 6.10.

     SECTION  6.10.  Consolidations,  Mergers and Sales of Assets.  The Borrower
will not, nor will it permit any of its  Subsidiaries  to,  consolidate or merge
with or into, or sell,  lease or otherwise  transfer all or any substantial part
of its assets to, any other  Person,  or  discontinue  or eliminate any business
line or segment, provided that

          (a) the Borrower may merge with another  Person if (i) such Person was
     organized  under the laws of the  United  States of  America  or one of its
     states,  (ii) the  Borrower is the  corporation  surviving  such merger and
     (iii) immediately after giving effect to such merger, no Default shall have
     occurred and be continuing, and

          (b) Subsidiaries of the Borrower may merge with one another.

     SECTION 6.11.  Use of Proceeds.  No portion of the proceeds of the Advances
will be used by the  Borrower  (i) in  connection  with any tender offer for, or
other  acquisition  of, stock of any corporation  with a view towards  obtaining
control of such other corporation, (ii) directly or indirectly, for the purpose,
whether immediate,  incidental or ultimate, of purchasing or carrying any Margin
Stock,  or  (iii)  for  any  purpose  in  violation  of  any  applicable  law or
regulation.

     SECTION 6.12.  Compliance with Laws;  Payment of Taxes.  The Borrower will,
and will cause each of its  Subsidiaries and each member of the Controlled Group
to,  comply  with  


                                       23
<PAGE>


applicable  laws  (including but not limited to ERISA),  regulations and similar
requirements  of governmental  authorities  (including but not limited to PBGC),
except where the necessity of such  compliance is being  contested in good faith
through  appropriate  proceedings  or where  the  failure  to  comply  could not
reasonably be expected to have a material  adverse effect on the Borrower or any
of its Consolidated Subsidiaries.  The Borrower will, and will cause each of its
Subsidiaries  to, pay  promptly  when due all taxes,  assessments,  governmental
charges,  claims for  labor,  supplies,  rent and other  obligations  which,  if
unpaid,  might  become a lien against the property of the Borrower or any of its
Subsidiaries,  except  liabilities  being  contested  in good faith and  against
which, if requested by the Bank, the Borrower will set up reserves  satisfactory
to the Bank.

     SECTION 6.13. Insurance. The Borrower will maintain, and will cause each of
its  Subsidiaries  to  maintain  (either in the name of the  Borrower or in such
Subsidiary's  own  name),  with  financially   sound  and  reputable   insurance
companies, insurance on all its property in at least such amounts and against at
least such risks as are  usually  insured  against in the same  general  area by
companies of established repute engaged in the same or similar business.

     SECTION  6.14.  Change in Fiscal  Year.  The  Borrower  will not change its
Fiscal Year without the consent of the Bank.

     SECTION 6.15.  Maintenance of Property. The Borrower shall, and shall cause
each of its  Subsidiaries  to, maintain all of its properties and assets in good
condition, repair and working order, ordinary wear and tear excepted.

     SECTION 6.16. Environmental Notices. The Borrower shall furnish to the Bank
prompt written notice of all Environmental Liabilities,  pending,  threatened or
anticipated  Environmental  Proceedings,  Environmental  Notices,  Environmental
Judgments and Orders, and Environmental Releases at, on, in, under or in any way
affecting the Properties or any adjacent  property,  and all facts,  events,  or
conditions that could lead to any of the foregoing.

     SECTION 6.17.  Environmental  Matters.  The Borrower will not, and will not
permit any Third Party to, use, produce, manufacture,  process, generate, store,
dispose  of,  manage  at, or ship or  transport  to or from the  Properties  any
Hazardous  Materials except for Hazardous  Materials such as cleaning  solvents,
pesticides and other similar materials used, produced, manufactured,  processed,
generated,  stored,  disposed or managed in the  ordinary  course of business in
compliance with all applicable Environmental Requirements.

     SECTION  6.18.  Environmental  Release.  The Borrower  agrees that upon the
occurrence of an  Environmental  Release it will act  immediately to investigate
the  extent of,  and to take  appropriate  remedial  action to  eliminate,  such
Environmental Release,  whether or not ordered or otherwise directed to do so by
any Environmental Authority.

     SECTION 6.19.  Debt.  The Borrower will not, and will not permit any of its
Consolidated  Subsidiaries to, incur, borrow, assume or suffer to exist any Debt
other than Debt  outstanding  under this Agreement and other Debt outstanding on
the date of this Agreement and reflected in the financial statements  referenced
in Section  5.04 (but not  increases of any such other Debt  outstanding  on the
date of this Agreement).

     SECTION  6.20.  Collateral  Maintenance.  The  Obligations  are  secured by
personal  property  described in the Security  Agreement and certain  investment
securities  described  in the Pledge  Agreement.  The  Borrower  agrees that the
Borrower  will at all times  maintain  collateral in which the Bank shall have a
first  priority  perfected  security  interest  having  an  aggregate  value (as
determined  quarterly  based on the value  reflected for such  collateral in the
financial  statements furnished to the Bank pursuant to Section 6.01(a) and (b))
at  least  equal  to the  aggregate  amount  of the  Obligations  at the time of
determination;  provided that in determining the value of collateral  pledged to
the Bank to secure the  Obligations as provided in this Section,  the investment
securities  pledged  to the  Bank  pursuant  to the  Pledge  Agreement  shall be
excluded.


                                       24
<PAGE>


     SECTION 6.21 Interest Rate Protection.  The Borrower shall enter into on or
before  the  Closing  Date and  maintain  so long as any  Obligations  under the
Facility A Commitment remain  outstanding an interest rate protection  agreement
or other interest rate hedge or  arrangement in form and substance  satisfactory
to the  Bank  fixing  the  interest  rate  on  Advances  under  the  Facility  A
Commitment.   The  Bank  acknowledges   that  the  International   Swap  Dealers
Association  Master Agreement and related  documentation  dated January 15, 1998
executed by the Borrower and the Bank satisfy the  requirements  of this Section
so long as such documentation remains in effect.

                              ARTICLE VII. DEFAULTS

     SECTION 7.01.  Events of Default.  The occurrence of any one or more of the
following events shall constitute an Event of Default by the Borrower under this
Agreement:

          (a) the  Borrower  shall  fail to pay  when due any  principal  of any
     Advance  or shall  fail to pay any  interest  on any  Advance  within  five
     Domestic  Business Days after such interest shall become due, or shall fail
     to pay any fee or other  amount  payable  hereunder  within  five  Domestic
     Business Days after such fee or other amount becomes due; or

          (b) the  Borrower  shall  fail to  observe  or  perform  any  covenant
     contained in Sections 6.03 through 6.11, inclusive; or

          (c) the  Borrower  shall fail to observe or perform  any  covenant  or
     agreement  contained in this Agreement  (other than those covered by clause
     (a) or (b) above) for thirty days after the earlier of (i) the first day on
     which a responsible  officer of the Borrower has knowledge of such failure,
     or (ii) written  notice thereof has been given to the Borrower by the Bank;
     or

          (d) any representation,  warranty,  certification or statement made by
     the  Borrower in Article V or in any  certificate,  financial  statement or
     other document  delivered  pursuant to this  Agreement  shall prove to have
     been incorrect in any material respect when made (or deemed made); or

          (e) Bull Run shall  fail to make any  payment  in  respect of any Debt
     outstanding  in the  aggregate in excess of $500,000 when due or within any
     applicable  grace period or the Borrower or any  Subsidiary  of Bull Run or
     the  Borrower  shall  fail to make  any  payment  in  respect  of any  Debt
     outstanding  (other than the Notes) in the  aggregate in excess of $250,000
     when due or within any applicable grace period; or

          (f) (i) any  event or  condition  shall  occur  which  results  in the
     acceleration  of the  maturity  of  Debt  outstanding  of  Bull  Run in the
     aggregate  in  excess  of  $500,000  or of  Debt  of  the  Borrower  or any
     Subsidiary  of Bull Run or the  Borrower  in the  aggregate  in  excess  of
     $250,000  or the  purchase  of such  Debt in the  aggregate  in  excess  of
     $500,000 by Bull Run (or its  designees)  prior to the  scheduled  maturity
     thereof,  or the  purchase  of such  Debt in the  aggregate  in  excess  of
     $250,000 by the Borrower (or its  designee) or such  Subsidiary of Bull Run
     (or its  designee) or such  Subsidiary  of the  Borrower (or its  designee)
     prior to the  scheduled  maturity  thereof or (ii)  enables  (or,  with the
     giving of notice or lapse of time or both,  would  enable)  the  holders of
     such Debt or any Person  acting on such holders'  behalf to accelerate  the
     maturity  of Debt in the  aggregate  in excess of  $500,000  or require the
     purchase  thereof  by Bull Run (or its  designee)  prior  to the  scheduled
     maturity  thereof,  or enables  (or,  with the giving of notice or lapse of
     time or both,  would  enable) the holders of such Debt or any Person acting
     on such holders' behalf to accelerate the maturity of Debt in the aggregate
     in excess of $250,000 or require the  purchase  thereof by the Borrower (or
     its  designee)  or such  Subsidiary  of Bull Run (or its  designee) or such
     subsidiary  of the  Borrower  (or  its  designee)  prior  to the  scheduled
     maturity  thereof,  without  regard to whether such holders or other Person
     shall have  exercised  or waived their right to do so;  provided,  however,
     that if the  holder  of any  such  Debt  shall  have  waived  its  right to
     accelerate  the  maturity of such Debt or require the purchase of such Debt
     prior to its  scheduled  maturity and the Bank shall not have  declared the
     Notes to be due and payable  pursuant to Section 7.02, Bank shall be deemed
     to have  waived any Event of Default  


                                       25
<PAGE>


     (and its right to  declare an Event of  Default)  arising by reason of this
     subsection (ii); and provided further that the defaults under the financing
     agreements  between Bull Run and NationsBank,  N.A. existing on the date of
     this  Agreement  resulting  from  violations of the leverage ratio and debt
     service coverage covenants shall not constitute Events of Default hereunder
     so long as (A)  NationsBank,  N.A. does not  accelerate the maturity of the
     Debt  outstanding  thereunder or exercise any other  remedies in connection
     therewith,  (B) such  defaults have been cured or waived on or before April
     20, 1998 and no other defaults under such financing  agreements  shall then
     be in  existence,  and (C) the Borrower  shall certify to the Bank no later
     than April 20, 1998 that the  conditions  specified  in clauses (A) and (B)
     above have been  satisfied  and furnish to the Bank no later than April 20,
     1998 copies of the  documents  executed by  NationsBank,  N.A. and Bull Run
     evidencing  the  waiver  and/or   modification  of  the  existing  covenant
     defaults.

          (g)  Bull  Run,  the  Borrower  or any  Subsidiary  of Bull Run or the
     Borrower  shall  commence  a  voluntary  case or other  proceeding  seeking
     liquidation,  reorganization  or other relief with respect to itself or its
     debts  under  any  bankruptcy,  insolvency  or  other  similar  law  now or
     hereafter  in effect or seeking  the  appointment  of a trustee,  receiver,
     liquidator,  custodian or other similar  official of it or any  substantial
     part of its  property,  or  shall  consent  to any  such  relief  or to the
     appointment of or taking  possession by any such official in an involuntary
     case or other  proceeding  commenced  against  it, or shall  make a general
     assignment for the benefit of creditors, or shall fail generally to pay its
     debts as they become due, or shall take any  corporate  action to authorize
     any of the foregoing; or

          (h) an involuntary case or other proceeding shall be commenced against
     Bull  Run,  the  Borrower  or any  Subsidiary  of Bull Run or the  Borrower
     seeking  liquidation,  reorganization or other relief with respect to it or
     its debts  under any  bankruptcy,  insolvency  or other  similar law now or
     hereafter  in effect or seeking  the  appointment  of a trustee,  receiver,
     liquidator,  custodian or other similar  official of it or any  substantial
     part of its property,  and such  involuntary case or other proceeding shall
     remain  undismissed  and unstayed for a period of 60 days;  or an order for
     relief shall be entered against Bull Run, the Borrower or any Subsidiary of
     Bull  Run or the  Borrower  under  the  federal  bankruptcy  laws as now or
     hereafter in effect; or

          (i) the Borrower or any member of the  Controlled  Group shall fail to
     pay when due any material  amount which it shall have become  liable to pay
     to the  PBGC or to a Plan  under  Title  IV of  ERISA;  or the  PBGC  shall
     institute  proceedings  under Title IV of ERISA to  terminate or to cause a
     trustee  to be  appointed  to  administer  any  such  Plan  or  Plans  or a
     proceeding  shall be instituted by a fiduciary of any such Plan or Plans to
     enforce  Section 515 or 4219(c)(5) of ERISA and such  proceeding  shall not
     have been dismissed within 60 days  thereafter;  or a condition shall exist
     by  reason  of  which  the  PBGC  would  be  entitled  to  obtain  a decree
     adjudicating that any such Plan or Plans must be terminated; or

          (j) one or more  judgments  or orders  for the  payment of money in an
     aggregate amount in excess of $250,000.00 (exclusive of any amounts covered
     by  insurance  as to which  the  insurance  carrier  is not  disputing  its
     obligations  with respect to such insurance)  shall be rendered against the
     Borrower or any Subsidiary of the Borrower and such judgment or order shall
     continue unsatisfied and unstayed for a period of 30 days; or

          (k) a federal  tax lien  shall be filed  against  the  Borrower  under
     Section  6323 of the Code or a lien of the PBGC shall be filed  against the
     Borrower  under  Section  4068 of ERISA and in either  case such lien shall
     remain undischarged for a period of 60 days after the date of filing; or

          (l) any Person or two or more  Persons  acting in  concert  shall have
     acquired  beneficial  ownership  (within  the  meaning of Rule 13d-3 of the
     Securities and Exchange  Commission  under the  Securities  Exchange Act of
     1934) of 20% or more of the outstanding  shares of the voting stock of Bull
     Run or the  Borrower;  or (ii) as of any date a  majority  of the  Board of
     Directors of Bull Run or the Borrower  consists of individuals who were not
     either (A)  directors of Bull Run or the  Borrower as of the  corresponding
     date of the previous year, (B) selected or nominated 


                                       26
<PAGE>


     to become  directors  by the Board of Directors of Bull Run or the Borrower
     of which a majority  consisted of  individuals  described in clause (A), or
     (C) selected or nominated to become  directors by the Board of Directors of
     Bull Run or the  Borrower  of which a  majority  consisted  of  individuals
     described in clause (A) and individuals described in clause (B).

     SECTION  7.02.  Remedies on  Default.  Upon the  occurrence  of an Event of
Default,  the Bank may, by notice to the  Borrower,  terminate  the  Commitments
which shall thereupon terminate, and by notice to the Borrower declare the Notes
(together  with  accrued  interest  thereon)  to  be,  and  the  Notes  and  all
outstanding Advances shall thereupon become, immediately due and payable without
presentment,  demand,  protest  or other  notice of any  kind,  all of which are
hereby waived by the Borrower;  provided that if any Event of Default  specified
in clause (g) or (h) above  occurs  with  respect to the  Borrower,  without any
notice to the  Borrower  or any other act by the  Bank,  the  Commitments  shall
thereupon  terminate and the Notes and all outstanding  Advances  (together with
accrued  interest  thereon)  and fees shall become  immediately  due and payable
without presentment,  demand,  protest or other notice of any kind, all of which
are hereby waived by the Borrower.

     SECTION  7.03.  Security  Interest;  Offset.  In  addition  to,  and not in
limitation of, all rights of offset that the Bank or other holder of either Note
may have under  applicable  law, the Borrower  hereby grants to the Bank, and to
each  Participant,  Assignee or other  Transferee,  as security for the full and
punctual  payment  and  performance  of the  obligations  to pay to the Bank the
principal of and interest on the Advances  and other  amounts due  hereunder,  a
continuing lien on and security interest in all deposits and other sums credited
by or due from the Bank (or such  Participant,  Assignee or other Transferee) to
the Borrower or subject to  withdrawal by the  Borrower;  and  regardless of the
adequacy  of any  collateral  or  other  means  of  obtaining  repayment  of the
Obligations,  the Bank (and each such Assignee  and, to the extent  permitted by
applicable  law, each such  Participant and other  Transferee)  may, at any time
after the  occurrence of an Event of Default and without notice to the Borrower,
set off the whole or any  portion or portions  of any or all such  deposits  and
other sums against the amounts owing under this Agreement and the Notes, whether
or not any other Person or Persons could also withdraw money therefrom.

                           ARTICLE VIII. MISCELLANEOUS

     SECTION 8.01. Notices.  All notices,  requests and other  communications to
any party hereunder  shall be in writing  (including  facsimile  transmission or
similar writing) and shall be given to such party at its address set forth below
or such other  address as such party may  hereafter  specify  for the purpose by
notice to the other party:

     (a)  If to the Borrower:

     Datasouth Computer Corporation
     P. O. Box 240947
     Charlotte, North Carolina 28224
     Attention:  Frederick J. Erickson
     Fax number:  (704) 525-1301

     (b) If to the Bank:

     Wachovia Bank, N.A.
     P. O. Box 31608
     Charlotte, North Carolina 28231-6071
     Attention:  Christopher L. Fincher
     Fax number:  (704) 378-5035

Each such notice, request or other communication shall be effective (i) if given
by mail, 72 hours after such  communication is deposited in the mails with first
class  postage  prepaid,  


                                       27
<PAGE>


addressed as aforesaid  or (ii) if given by any other means,  when  delivered at
the address  specified in this Section;  provided that notices to the Bank under
Article II or Article III shall not be effective until received.

     SECTION 8.02. No Waivers. No failure or delay by the Bank in exercising any
right, power or privilege hereunder or under the Notes shall operate as a waiver
thereof nor shall any single or partial  exercise  thereof preclude any other or
further exercise thereof or the exercise of any other right, power or privilege.
The rights and remedies herein provided shall be cumulative and not exclusive of
any rights or remedies provided by law.

     SECTION 8.03.  Expenses;  Documentary Taxes. (a) The Borrower shall pay (i)
all  out-of-pocket  expenses of the Bank,  including fees and  disbursements  of
counsel for the Bank, in connection  with the  preparation of this Agreement and
the other  Loan  Documents,  any waiver or consent  hereunder  or any  amendment
hereof  or any  actual  or  alleged  Default  hereunder  and (ii) if an Event of
Default occurs, all out-of-pocket  expenses incurred by the Bank, including fees
and  disbursements  of  counsel,  in  connection  with such Event of Default and
collection and other  enforcement  proceedings  resulting  therefrom,  including
out-of-pocket  expenses  incurred in enforcing this Agreement and the other Loan
Documents.  The Borrower  shall  indemnify the Bank against any transfer  taxes,
documentary taxes, assessments or charges made by any Authority by reason of the
execution and delivery of this Agreement or the other Loan Documents.

     (b) The Borrower shall  indemnify the Bank and each  Affiliate  thereof and
their respective directors,  officers,  employees and agents from, and hold each
of them harmless against, any and all losses, liabilities,  claims or damages to
which any of them may  become  subject,  insofar  as such  losses,  liabilities,
claims or damages  arise out of or result from any actual or proposed use by the
Borrower of the  proceeds of any  extension  of credit by the Bank  hereunder or
breach by the  Borrower  of this  Agreement  or any other Loan  Document or from
investigation,  litigation (including,  without limitation, any actions taken by
the Bank to enforce this Agreement or any of the other Loan  Documents) or other
proceeding  (including,  without  limitation,  any threatened  investigation  or
proceeding)  relating to the  foregoing,  and the Borrower  shall  reimburse the
Bank,  and each  Affiliate  thereof and their  respective  directors,  officers,
employees  and  agents,  upon  demand  for  any  expenses  (including,   without
limitation,  legal fees) incurred in connection with any such  investigation  or
proceeding;  but  excluding  any such losses,  liabilities,  claims,  damages or
expenses incurred by reason of the gross negligence or willful misconduct of the
Person to be indemnified.

     SECTION 8.04. Amendments and Waivers. Any provision of this Agreement,  the
Notes or any other Loan Documents may be amended or waived if, but only if, such
amendment or waiver is in writing and is signed by the Borrower and the Bank.

     SECTION 8.05.  Successors and Assigns. (a) The provisions of this Agreement
shall be binding  upon and inure to the benefit of the parties  hereto and their
respective successors and assigns;  provided that the Borrower may not assign or
otherwise transfer any of its rights under this Agreement.

     (b)  The  Bank  may at  any  time  sell  to one or  more  Persons  (each  a
"Participant")   participating   interests  in  any  Advance,   the  Notes,  the
Commitments hereunder or any other interest of the Bank hereunder.  In the event
of any such sale by the Bank of a participating  interest to a Participant,  the
Bank's  obligations under this Agreement shall remain unchanged,  the Bank shall
remain solely responsible for the performance thereof, the Bank shall remain the
holder of the Notes for all  purposes  under this  Agreement,  and the  Borrower
shall continue to deal solely and directly with the Bank in connection  with the
Bank's rights and obligations  under this Agreement.  In no event shall the Bank
be  obligated  to the  Participant  to take or  refrain  from  taking any action
hereunder  except  that the Bank may agree that it will not  (except as provided
below),  without the consent of the Participant,  agree to (i) the change of any
date fixed for the payment of principal of or interest on the related Advance or
Advances,  (ii) the change of the amount of any principal,  interest or fees due
on any date fixed for the payment 


                                       28
<PAGE>


thereof with respect to the related Advance or Advances, (iii) the change of the
principal  of the related  Advance or  Advances,  (iv) any change in the rate at
which either  interest is payable  thereon or (if the Participant is entitled to
any part thereof) commitment fee is payable hereunder from the rate at which the
Participant  is entitled to receive  interest or commitment fee (as the case may
be) in respect of such participation,  (v) the release or substitution of all or
any  substantial  part of the  collateral  (if  any)  held as  security  for the
Advances,  or (vi) the release of any guaranty  given to support  payment of the
Advances.  The Bank shall,  within ten Domestic  Business  Days after  selling a
participating  interest in any  Advance,  the Notes,  the  Commitments  or other
interest under this  Agreement,  provide the Borrower with written  notification
stating that such sale has  occurred and  identifying  the  Participant  and the
interest   purchased  by  such  Participant.   The  Borrower  agrees  that  each
Participant  shall be entitled to the  benefits of Article III and Section  7.03
with respect to its participation in Advances outstanding from time to time.

     (c) The Bank  may at any  time  assign  to one or more  banks or  financial
institutions  (each an "Assignee")  all, or a proportionate  part of all, of its
rights and  obligations  under this  Agreement  and one or both Notes,  and such
Assignee shall assume all such rights and obligations, pursuant to an Assignment
and  Acceptance  in the form  attached  hereto  as  Exhibit C  executed  by such
Assignee,  the Bank and the Borrower;  provided that (i) no interest may be sold
by the Bank pursuant to this  paragraph  (c) unless the Assignee  shall agree to
assume ratably  equivalent  portions of the respective  Commitment,  and (ii) no
interest may be sold by the Bank pursuant to this  paragraph (c) to any Assignee
which is not an Affiliate of the Bank without the consent of the Borrower, which
consent shall not be unreasonably withheld or delayed. Upon (A) execution of the
Assignment and  Acceptance by the Bank,  such  Assignee,  and the Borrower,  (B)
delivery of an executed copy of the  Assignment  and Acceptance to the Borrower,
and (C) payment by such  Assignee to the Bank of an amount equal to the purchase
price agreed  between the Bank and such  Assignee,  such Assignee  shall for all
purposes  be a Bank  party to this  Agreement  and shall have all the rights and
obligations  of a Bank under this  Agreement to the same extent as if it were an
original  party  hereto with a  Commitment  as set forth in such  instrument  of
assumption,  and the Bank shall be released from its obligations  hereunder to a
corresponding  extent,  and no further  consent or action by the Borrower or the
Bank shall be  required.  Upon the  consummation  of any transfer to an Assignee
pursuant to this paragraph (c), the Bank and the Borrower shall make appropriate
arrangements  so that,  if  required,  a new Note or Notes  are  issued  to such
Assignee.

     (d) Subject to the provisions of Section 8.06, the Borrower  authorizes the
Bank to  disclose  to any  Participant,  Assignee  or other  transferee  (each a
"Transferee") and any prospective  Transferee any and all financial  information
in the Bank's possession concerning the Borrower which has been delivered to the
Bank by the Borrower  pursuant to this  Agreement or which has been delivered to
the Bank by the Borrower in connection with the Bank's credit  evaluation  prior
to entering into this Agreement.

     (e) No  Transferee  shall be entitled to receive any greater  payment under
Section 3.03 than the  transferor  Bank would have been entitled to receive with
respect  to the  rights  transferred,  unless  such  transfer  is made  with the
Borrower's  prior written consent or by reason of the provisions of Section 3.02
or 3.03 requiring the Bank to designate a different Lending Office under certain
circumstances  or at a time when the  circumstances  giving rise to such greater
payment did not exist.

     (f) Anything in this Section 8.05 to the contrary notwithstanding, the Bank
may assign and pledge all or any portion of the loans and/or  obligations  owing
to it to any Federal  Reserve Bank or the United  States  Treasury as collateral
security  pursuant  to  Regulation  A of the Board of  Governors  of the Federal
Reserve  System and  Operating  Circular  issued by such Federal  Reserve  Bank,
provided that any payment in respect of such  assigned  Loan and/or  obligations
made by the Borrower to the Bank in accordance  with the terms of this Agreement
shall satisfy the Borrower's  obligations  hereunder in respect of such assigned
Loan and/or obligations to the extent of such payment.  No such assignment shall
release the Bank from its obligations hereunder.


                                       29
<PAGE>


     SECTION 8.06. Confidentiality. The Bank agrees to exercise its best efforts
to keep any information  delivered or made available by the Borrower to it which
is clearly indicated to be confidential  information,  confidential from any one
other than  persons  employed or retained by the Bank who are or are expected to
become  engaged in  evaluating,  approving,  structuring  or  administering  the
Advances;  provided,  however,  that nothing  herein shall prevent the Bank from
disclosing such  information  (i) upon the order of any court or  administrative
agency,  (ii) upon the request or demand of any  regulatory  agency or authority
having jurisdiction over the Bank, (iii) which has been publicly disclosed, (iv)
to the extent reasonably required in connection with any litigation to which the
Bank or their respective Affiliates may be a party, (v) to the extent reasonably
required in connection  with the exercise of any remedy  hereunder,  (vi) to the
Bank's  legal  counsel  and  independent  auditors  and  (vii) to any  actual or
proposed Participant,  Assignee or other Transferee of all or part of its rights
hereunder  which has  agreed in writing  to be bound by the  provisions  of this
Section.

     SECTION 8.07. Interest  Limitation.  Notwithstanding any other term of this
Agreement,  the Notes or any other Loan Document, the maximum amount of interest
which may be charged to or collected  from any person liable  hereunder or under
the Notes by the Bank  shall be  absolutely  limited  to,  and shall in no event
exceed,  the  maximum  amount or  interest  which  could  lawfully be charged or
collected  under  applicable  law  (including,  to the  extent  applicable,  the
provisions  of section  5197 of the  Revised  Statutes  of the United  States of
America,  as amended,  12 U.S.C. Sec. 85, as  amended),  so that the maximum of
all amounts  constituting  interest under applicable law, howsoever computed,
shall never exceed as to any Person liable therefor such lawful maximum,  and
any term of this Agreement, the Notes or any other Loan Document which could be
construed as providing  for interest in excess of such lawful  maximum shall be
and hereby is made expressly subject to and modified by the provisions of this
paragraph.

     SECTION  8.08.  Governing  Law.  This  Agreement  and the  Notes  shall  be
construed  in  accordance  with and  governed  by the law of the  State of North
Carolina.  This  Agreement  and  the  Notes  are  intended  to be  effective  as
instruments executed under seal.

     SECTION 8.09.  Counterparts.  This Agreement may be signed in any number of
counterparts, each of which shall be an original, with the same effect as if the
signatures thereto and hereto were upon the same instrument.

     SECTION 8.10. Consent to Jurisdiction. The Borrower (a) submits to personal
jurisdiction in the State of North  Carolina,  the courts thereof and the United
States District Courts sitting  therein,  for the enforcement of this Agreement,
the Notes and the other Loan  Documents,  (b) waives any and all personal rights
under the law of any  jurisdiction  to object on any basis  (including,  without
limitation, inconvenience of forum) to jurisdiction or venue within the State of
North  Carolina for the purpose of  litigation  to enforce this  Agreement,  the
Notes or the other Loan Documents, and (c) agrees that service of process may be
made upon it in the manner  prescribed  in Section 8.01 for the giving of notice
to the Borrower. Nothing herein contained,  however, shall prevent the Bank from
bringing any action or  exercising  any rights  against any security and against
the  Borrower  personally,  and against any assets of the  Borrower,  within any
other state or jurisdiction.

     SECTION 8.11.  Severability.  If any provisions of this Agreement  shall be
held invalid under any applicable  laws,  such  invalidity  shall not affect any
other  provision of this  Agreement that can be given effect without the invalid
provision, and, to this end, the provisions hereof are severable.

     SECTION 8.12. Captions.  Captions in this Agreement are for the convenience
of  reference  only and shall not affect the  meaning or  interpretation  of the
provisions hereof.


                                       30
<PAGE>


     IN WITNESS  WHEREOF,  the parties  hereto have caused this  Agreement to be
executed as of the year and day first above written.

                                        BORROWER:

                                        DATASOUTH COMPUTER CORPORATION
ATTEST:


/s/ FREDERICK J. ERICKSON               By:  /s/ FREDERICK J. ERICKSON
- -------------------------                    ----------------------------------
Secretary                               Title: Executive VP - Finance & 
                                               Administration
                                               --------------------------------

       [CORPORATE SEAL]
                                        BANK:

Lending Office                          WACHOVIA BANK, N.A.

Wachovia Bank, N.A.
P. O. Box 31608
Charlotte, North Carolina 28231-6071    By:  /s/ JOHN S. GRAHAM
                                             ----------------------------------
                                        Title:  Banking Officer
                                               --------------------------------


                                       31


                                   EXHIBIT 13


                       1997 ANNUAL REPORT TO SHAREHOLDERS

<PAGE>


                              BULL RUN Corporation

                          [BULL RUN LOGO APPEARS HERE)

                               1997 Annual Report

<PAGE>
<TABLE>
<CAPTION>
<S>                                    <C>                          <C>                            <C>


                              BULL RUN CORPORATION

                                                                        30.2%
                                                                        HOST
                                                                   COMMUNICATIONS,
                                                                         INC.

                                                            Fiscal Year End: 6/30/97
                                                            Revenue:  $39,591,000
                                                            Net Income: $1,626,000
                                                            Total Assets: $25,707,000


17.0%                                  100%                         33.8%                          10.4%
(27.6% voting)                                                                              (plus a warrant to
                                                                                                purchase 10%)

GRAY                                 DATASOUTH                      UNIVERSAL                     RAWLINGS
COMMUNICATIONS                        COMPUTER                   SPORTS AMERICA,              SPORTING GOODS
SYSTEMS, INC.                       CORPORATION                       INC.                     COMPANY, INC.

Fiscal Year End: 12/31/97     Fiscal Year End: 12/31/97     Fiscal Year End: 6/30/97      Fiscal Year End: 8/31/97
Revenue:  $103,548,000        Revenue:  $21,639,000         Revenue:  $52,872,000         Revenue:  $147,600,000
Net Loss: $(1,402,000)        Total Assets: $10,092,000     Net Income: $1,597,000        Net Income: $5,470,000
Total Assets: $345,051,000                                  Total Assets: $26,073,000     Total Assets: $101,264,000
*Market Value: $205,028,000                                                               *Market Value: $92,340,000
</TABLE>

*Based on 12/31/97 closing price per share as quoted by a national stock
 exchange.

[COMPANY LOGOS APPEAR HERE]

<PAGE>

LETTER TO STOCKHOLDERS

Fellow Stockholders of Bull Run Corporation,

We are very pleased with the progress we have made on your behalf in 1997,
strategically laying a foundation for continued success. 1997 was a year of
investment, strengthening and diversifying your Company for continued growth in
stockholder value. The addition of Rawlings Sporting Goods Company, Inc. to the
Bull Run family provides us a "name brand" company, and Rawlings new five-year
marketing agreement with Host Communications, Inc. ("HCI") provides both
companies some exciting opportunities for growth. We are encouraged by the
growth and prospects for Gray Communications Systems, Inc., and as a result, we
increased our investment position in Gray by $3.1 million in 1997. Datasouth
Computer Corporation developed a revolutionary new airline ticket printer which
began shipping in December, and significantly broadened its thermal printer
product line with a recent acquisition.

FINANCIAL RESULTS

We reported a net loss for 1997, but we believe that there is more to the story
than simply the bottom line as determined by generally accepted accounting
principles. Three factors need to be considered when evaluating our 1997
financial performance.

First, our Company and our affiliated companies are very acquisition - oriented.
As a result of acquisitions, traditional accounting rules require us and our
affiliates to report, and amortize, goodwill. We attribute this goodwill to such
intangibles as strategic customer relationships, brand names and FCC
broadcasting licenses. Even though we believe that many of these intangible
assets actually appreciate over time, goodwill amortization is required to be
charged against our earnings for financial statement purposes. Our 1997 pretax
results were negatively impacted by over $2 million in non-cash goodwill
amortization charges.

Second, Datasouth embarked on, and completed, a very significant product
development project in 1997. In concert with The SABRE Group, Datasouth's
largest customer, a new low cost airline ticket printer was designed and
introduced to the market. This development project, costing us more than $2
million, not only substantially increased our R&D expense in 1997, but also
consumed virtually all of Datasouth's engineering resources at the expense of
generating any new product revenue.

Third, the value of our common stock investments in Gray Communications and
Rawlings, based on the publicly-reported per share closing prices, appreciated
more than $9.4 million in 1997, none of which could be included as 1997 earnings
under generally accepted accounting principles.


RAWLINGS SPORTING GOODS COMPANY, INC.

On November 21, 1997 we entered into an Investment Agreement with Rawlings,
whereby we acquired from Rawlings a warrant to purchase, under certain
conditions, up to 10% of Rawlings common stock at $12.00 per share.
Additionally, we were afforded the right to acquire additional Rawlings'
outstanding common stock through open market purchases. We completed the open
market purchases in January, and as a result, now hold 10.4% of Rawlings
outstanding common stock. I was elected to the Rawlings' board of directors in
January and have been appointed to their committee conducting a search for a new
President and CEO. Simultaneously with the execution of the Investment
Agreement, Rawlings' entered into a five-year Strategic Marketing Agreement with
HCI. The combination of HCIs marketing prowess and position as manager of the
NCAA's Corporate Partner Program, with Rawlings' products and brand appeal,
should be

                                       1
<PAGE>


very formidable and mutually beneficial. We believe Rawlings has outstanding
growth potential given the right tools,such as HCI's marketing expertise, and
given the right strategic direction, in which we will actively participate.

HOST COMMUNICATIONS, INC.

The affiliation with Rawlings was clearly one of HCI's many highlights in 1997.
A new five-year contract with the NCAA(R) kicked off in September, which
provides HCI exclusive corporate partners promotional licensing, championship
event radio broadcasts, as well as publication and distribution of championship
event programs. This contract extends what is currently HCI's 23-year business
relationship with the NCAA. In 1997, HCI signed several major companies to NCAA
corporate sponsorships, including Compaq Computer, General Motors Corporation,
Gillette, Marriott, Nabisco, Phoenix Home Mutual and Tricon Global Restaurants.

In 1997, HCI's association management business grew significantly as a result of
its acquisition of Wayne Smith Company last January. Additionally, "Hoop-It-Up"
3-on-3 basketball tournaments, which are operated by HCI's 33.8%-owned
affiliate, Universal Sports America, Inc., continue to grow in world-wide
popularity.

We increased our common stock investment position in privately-held HCI during
1997 to effectively 30.2% of HCI's common equity.


GRAY COMMUNICATIONS SYSTEMS, INC.

In part due to the 1997 acquisition of WITN-TV, an NBC-affiliate in the
Greenville-Washington-New Bern, North Carolina market, Gray's "Media Cash Flow",
a commonly-used statistic and valuation measurement in the broadcasting
industry, increased 36% for 1997 to $38.1 million, from $28 million in 1996. In
1997, Gray also acquired GulfLink Communications, Inc., a business providing
transportable uplink satellite services for on-site satellite broadcasts. By
virtue of this acquisition, Gray is now the largest single provider of such
services in the United States.

In February 1998, Gray announced the signing of a definitive purchase agreement
to acquire Busse Broadcasting Corporation, the owner and operator of three
television stations, KOLN-TV in the Lincoln-Hastings-Kearney, Nebraska
television market, its satellite station KGIN-TV in Grand Island, Nebraska, and
WEAU-TV serving the Eau Claire-La Crosse, Wisconsin market. The purchase is
subject to FCC approval. The stations are the highest rated stations in their
respective markets and are also the local news leaders.

Mack Robinson and I continue to be actively involved in Gray's management. We
continue to conduct a search for a President and CEO, however we have the utmost
confidence in those who manage the day-to-day operations of the business, and do
not presently feel that the absence of a chief executive has been, or will be in
the foreseeable future, a detriment or deterrent to Gray's continued growth.

In 1997, we invested an additional $3.1 million in Gray's common stock,
increasing our investment position in Gray's common equity to 17.0%, and
increasing our voting rights to 27.6%.

                                       2

<PAGE>

DATASOUTH COMPUTER CORPORATION

Datasouth, Bull Run's wholly-owned subsidiary, recently achieved two very
significant milestones, the successful completion of its "Journey" product
development project and acquisition of a printer manufacturer.

In December, Datasouth began shipping "Journey", a low cost airline ticket
printer designed for travel agencies, city ticket offices, and satellite ticket
printing locations. The printer includes specifications provided by Datasouth's
largest customer, The SABRE Group, accommodating all facets of the travel agency
and airline business and complementing electronic ticketing.

In January 1998, Datasouth acquired CodeWriter Industries, Inc. and its
affiliate, CW Technologies, LLC, which design and manufacture thermal bar code
printers. We are very excited about Datasouth adding the CodeWriter products to
its line, and leveraging its design and manufacturing capabilities through
consolidation of product manufacturing at Datasouth's facility. The CodeWriter
products, like Datasouth's, are designed for industrial applications, and can
therefore be sold through Datasouth's existing distribution channels.


PLANS FOR 1998

There are plenty of challenges and opportunities ahead.

In 1998, we plan to actively participate in Rawlings' management and strategic
direction, and oversee the development of an effective business relationship
with HCI.

We intend to manage Gray for continued growth through internal improvement of
operations, assist with the successful integration of newly-acquired properties,
and seek possible acquisitions of new properties which meet our criteria.

We plan to manage an effective roll out of Datasouth's new airline ticket
printer and begin development of complementary products for the travel industry,
along with managing an efficient integration of the CodeWriter operations.

We believe that we are strategically building shareholder value through the
acquisition and development of well managed operating companies having excellent
growth potential. We appreciate the continued support of our shareholders,
business partners and employees, all of whom play a vital role in our success.


                                Sincerely,



                                Robert S. Prather, Jr.
                                President and CEO

                                       3
<PAGE>

[CHART APPEARS BELOW WITH THE FOLLOWING INFORMATION:]

SIGNIFICANT EVENTS
1992
July - Robinson-Prather Partnership acquires 30% of Bull Run Gold Mines, Ltd.,
subsequently reincorporated as "Bull Run Corporation".
1993
April - Bull Run acquires 43.6% of Datasouth Computer Corporation for $7.5
million.
August - Bull Run invests initial $11.1 million in Gray Communciations Systems,
Inc.
1994
May - Gray acquires The Rockdale Citizen, a daily newspaper, for $4.8
million.
September - Gray acquires WKYT-TV in Lexington, KY and WYMT-TV in Hazard, KY for
$42.5 million.
October - Gray acquires weekly shoppers in SW Georgia for $1.5 million.
November - Bull Run acquires remaining 56.4% of Datasouth for $15.2 million of
Bull Run common stock.
1995
January - Bull Run invests initial $900,000 in Host Communications, Inc.
("HCI").
January - Gray acquires the Gwinnett Daily Post (then the Gwinnett Post
Tribune), for $3.7 million.
March - Bull Run acquires 50% of Capital Sports Properties ("CSP"), whose assets
consists solely of investments in HCI, for $9.7 million.
October - HCI sells certain operating assets to Universal Sports America, Inc.
("USA") in return for a 33.8% ownership position.
November - Bull Run acquires USA convertible preferred stock for $650,000.
1996
January - Gray acquires WRDW-TV, in Augusta, GA, for $37.2 million.
January - Bull Run invests $10 million in Gray series A preferred stock, plus
warrants to purchase additional Gray class A common stock
August - HCI acquires AdCraft Sports Marketing for $1.6 million.
August - CSP exercises warrants for approximately 48% of the outstanding HCI
common stock.
September - Gray raises $220 million from public offerings of class B common
stock and 10 5/8% senior subordinated notes.
September - Bull Run invests $5 million in Gray series B preferred stock, plus
warrants to purchase additional Gray class A common stock.
September - Gray acquires, for $183.9 million, WCTV-TV in Tallahassee, WVLT-TV
in Knoxville, TN and other communications businesses.
1997
April - Gray acquires GulfLink Communications, Inc., a transportable satellite
uplink business, for $5.2 million.
August - Gray acquires WITN-TV in Greenville-Washington-New Bern, NC market for
$41.7 million.
September - HCIs new 5-year contract with the NCAA takes effect.
November - Rawlings Sporting Goods Company, Inc. and HCI announce 5-year
Strategic Marketing Agreement.
November - Investment Purchase Agreement with Rawlings announced, providing for
Bull Run's acquisition of approximately 20% of Rawlings common stock.
December - Datasouth begins shipping Journey, a new airline ticket printer.
1998
January - Datasouth acquires CodeWriter, a designer and manufacturer of thermal
bar code printers, for $6.2 million.
February - Gray signs agreement to acquire Busse Broadcasting, owner of three TV
stations, for an estimated $112 million, subject to FCC approval.

                                       4

<PAGE>


[CHART APPEARS BELOW WITH THE FOLLOWING INFORMATION:]

INVESTMENTS IN SUBSIDIARIES and AFFILIATES
Since Robinson-Prather Partnership's investment in Bull Run in July 1992,
management has embarked on a strategy to acquire significant and/or controlling
interests in operating companies. In addition to its own investments in
Datasouth, Gray, HCI and Rawlings presented below, Bull Run has generated
consulting fees of over $2.6 million in connection with assistance provided to
Gray on over $310 million in acquisitions made by Gray.

Cumulative investments by Bull Run (in 000,000's)
1993 - Datasouth $7.5; Gray $11.1; Total $18.6
1994 - Datasouth $22.7; Gray $12.1; Total $34.8
1995 - Datasouth $22.7; Gray $14.0; HCI $11.6; Total $48.3
1996 - Datasouth $22.7; Gray $29.2; HCI $11.9; Total $63.8
1997 - Datasouth $22.7; Gray $32.3; HCI $12.1; Rawlings $5.8; Total $72.9
1998*- Datasouth $25.2; Gray $32.3; HCI $12.1; Rawlings $10.7; Total $80.3

Annual investments by Bull Run (in 000,000's)
1993 - Datasouth $7.5; Gray $11.1; Total $18.6
1994 - Datasouth $15.2; Gray $1.0; Total $16.2
1995 - Gray $1.9; Gray $11.6; Total $13.5
1996 - Gray $15.2; HCI $0.3; Total $15.5
1997 - Gray $3.1; HCI $0.2; Rawlings $5.8; Total $9.1
1998* - Datasouth $2.5; Rawlings $4.9; Total $7.4

* through February 28, 1998

                                       5

<PAGE>

[CHART APPEARS BELOW WITH THE FOLLOWING INFORMATION:]

HIGH/LOW/CLOSING MARKET PRICE PER SHARE
AS OF AND FOR THE YEARS ENDED DECEMBER 31
Compounded Annual Growth Rate from 6/30/92 to 12/31/97 = 37.4%
1991
High - $0.53 Low - $0.38 Closing - $0.38
1992
High - $1.31 Low - $0.38 Closing - $1.19 $0.66 (1)
1993
High - $1.94 Low - $0.78 Closing - $1.56
1994
High - $1.91 Low - $1.19 Closing - $1.63
1995
High - $4.25 Low - $1.63 Closing - $2.89
1996
High - $3.44 Low - $2.06 Closing - $2.13
1997
High - $3.84 Low - $2.00 Closing - $3.84
1998*
High - $4.25 Low - $2.88 Closing - $4.06

(1) Closing price as of June 30, 1992, the first quarterly period following
    Robinson-Prather Partnership's investment in the Company.
*   through March 25, 1998

TOTAL MARKET VALUE
AS OF DECEMBER 31
Compounded Annual Growth Rate from 6/30/92 to 12/31/97 = 60%
1991 - $3.4 million
1992 - $12.7 million
$6.0 million (1)
1993 - $19.5 million
1994 - $36.0 million
1995 - $64.0 million
1996 - $46.2 million
1997 - $81.8 million
1998* - $89.7 million

(1) Total market value as of June 30, 1992, the first quarterly period following
    Robinson-Prather Partnership's investment in the Company.
*   through March 25, 1998

                                       6

<PAGE>


SELECTED FINANCIAL DATA
(Dollars and shares in thousands, except per share amounts)
<TABLE>
<CAPTION>
<S>                                                     <C>       <C>       <C>          <C>         <C>
Operating results for the years ended:
                                                          1997       1996       1995       1994        1993
Revenue from printer operations                        $ 21,639   $ 23,810   $ 26,432    $ 2,751 
Cost of goods sold                                       15,967     17,170     18,649      1,853 
                                                         ------     ------     ------      ----- 
   Gross profit                                           5,672      6,640      7,783        898 
Other operating revenue                                     681        844        721        323     $  464
Operating expenses                                       (6,852)    (6,255)    (6,764)    (1,174)      (595)
                                                         ------     ------     ------      -----     ------
   Income (loss) from operations                           (499)     1,229      1,740         47       (131)
Equity in earnings (losses) of affiliated companies        (599)     1,731        107        266        243
Gain on issuance of common shares by
     affiliated company                                              8,179
Interest and dividend income (expense), net              (1,614)    (1,250)      (944)       (11)       116
                                                         ------     ------     ------      -----     ------
   Income (loss) before income taxes,
     extraordinary item and cumulative effect of
     accounting change                                   (2,712)     9,889        903        302        228
Income tax benefit (provision)                              939     (4,012)      (180)       (86)       (48)
                                                         ------     ------     ------      -----     ------
Income (loss) before extraordinary item and
     cumulative effect of accounting change              (1,773)     5,877        723        216        180
Extraordinary loss                                                    (295)
Cumulative effect of accounting change                                (274)
                                                         ------     ------     ------      -----     ------
   Net income (loss)                                   $ (1,773) $   5,308   $    723   $    216     $  180
                                                       ========  =========   ========   ========     ======
Earnings (loss) per share - Basic:
Income (loss) before extraordinary item and
     cumulative effect of accounting change            $   (.08)   $   .26    $   .03    $   .02    $   .01
Net income (loss)                                      $   (.08)   $   .24    $   .03    $   .02    $   .01
Weighted average shares - Basic                          21,302     22,013     22,127     13,350     12,377

Earnings (loss) per share Diluted:
Income (loss) before extraordinary item and
     cumulative effect of accounting change            $   (.08)   $   .25    $   .03    $   .02    $   .01
Net income (loss)                                      $   (.08)   $   .23    $   .03    $   .02    $   .01
Weighted average shares-Diluted                          21,302     22,945     23,236     13,534     12,503

FINANCIAL POSITION AS OF DECEMBER 31:
                                                          1997       1996       1995       1994        1993
Working capital                                        $  2,513   $  3,990   $  3,739   $  4,813   $    400
Investment in affiliated companies                       61,551     53,752     29,246     15,709      7,798
Total assets                                             76,832     67,851     44,300     30,756      8,250
Long-term obligations                                    41,998     31,364     14,896      2,775
Stockholders equity                                      25,056     28,318     24,079     23,584      8,151
Current ratio                                               1.4        2.1        1.9        2.6        8.9
Book value per share                                     $ 1.18     $ 1.30     $ 1.09   $   1.07     $ 0.65
</TABLE>

The changes in financial position from 1996 to 1997 were due to the Company's
investments in affiliated companies, primarily Rawlings. The changes in
financial position from 1995 to 1996 were due to the purchase of $15,000 in Gray
preferred stock, as well as the result of an $8,179 increase in the Company's
investment in affiliated companies resulting from Gray's public offering of its
class B common stock. The changes in financial position from 1994 to 1995 were
due to the Company's investments in CSP, HCI and USA. The changes in financial
position from 1993 to 1994, and the changes in operating results from 1993 to
1994 to 1995, were due to the investment in a 43.6% interest in Datasouth in
1993 and merger with Datasouth in 1994. No dividends were declared or paid
during the periods presented. The earnings per share amounts prior to 1997 have
been restated as required to comply with Statement of Financial Accounting
Standards No. 128, "Earnings Per Share". For further discussion of earnings per
share and the impact of Statement No. 128, see the Notes to Consolidated
Financial Statements.

                                       7
<PAGE>

             [Gray Communications Systems, Inc. Photos appear here]

                                       8

<PAGE>


Gray Communications Systems, Inc. ("Gray") is a 101-year old communications
company headquartered in Albany, Georgia. Gray's class A and class B common
stocks are traded on the New York Stock Exchange under the symbols "GCS" and
"GCS.B", respectively. In 1997, Bull Run increased its ownership in Gray to
17.0% of Gray's total outstanding common stock, representing 27.6% of the voting
power.

Gray operates eight television stations - WKYT-TV, the CBS affiliate in
Lexington, Kentucky; WYMT-TV, a CBS affiliate in Hazard, Kentucky, acquired by
Gray along with WKYT-TV in 1994; WRDW-TV, a CBS affiliate in Augusta, Georgia,
acquired in 1996; WCTV-TV, a CBS affiliate, in the Tallahassee, Florida /
Thomasville, Georgia market, acquired in 1996; WVLT-TV (formerly, WKXT-TV), a
CBS affiliate in Knoxville, Tennessee acquired with WCTV-TV in 1996; WALB-TV, an
NBC affiliate established over 40 years ago, in Albany, Georgia; WJHG-TV, an NBC
affiliate in the Panama City, Florida market; and, WITN-TV, an NBC affiliate in
the Greenville-Washington-New Bern, North Carolina market, acquired in 1997. Six
of the eight stations are currently the highest ranked station in their markets.

Gray also operates three daily newspapers - The Albany Herald, established in
1897, a Southwest Georgia daily newspaper having a daily circulation of
approximately 32,000 and approximately 37,000 on Sundays; The Rockdale Citizen,
acquired by Gray in 1994, a Conyers, Georgia daily newspaper established in
1953, having a circulation of approximately 10,000; and, The Gwinnett Daily
Post, acquired by Gray in 1995, a daily newspaper in Lawrenceville, Georgia
having a circulation of 49,000 in the fast growing Gwinnett County market. In
addition, Gray publishes advertising weekly shoppers in Southwest Georgia and
North Florida, having a total circulation of 55,000.

Gray also operates two businesses acquired in 1996, Satellite & Production
Services in Tallahassee, and PortaPhone Paging, a communications and paging
business in the Southeast, and one acquired in 1997, GulfLink Communications,
Inc., a transportable satellite uplink business, headquartered in Baton Rouge,
Louisiana. Satellite Production Services and GulfLink operate under the name
Lynqx Communications.

In February 1998, Gray executed a definitive purchase agreement to acquire Busse
Broadcasting Corporation, owner and operator of CBS-affiliates KOLN-TV, the
Lincoln-Hastings-Kearney, Nebraska market leader; its satellite station, KGIN-TV
in Grand Island, Nebraska; and NBC-affiliate WEAU-TV, the Eau Claire-La Crosse,
Wisconsin market leader.

                                       9
<PAGE>

              [Datasouth Computer Corporation Photos appear here]

                                       10

<PAGE>

Datasouth Computer Corporation ("Datasouth"), Bull Run's wholly-owned
subsidiary, designs, manufactures and markets heavy-duty dot matrix and thermal
printers for industrial applications. Datasouth sells its products through a
network of approximately 60 distributors worldwide and direct to high volume
major accounts primarily in the transportation/travel, healthcare and
manufacturing/distribution industries.

Based in Charlotte, North Carolina, Datasouth has historically targeted the
heavy-duty, multipart forms segment of the serial matrix impact printer market.
These printers are used primarily for forms such as invoices, purchase orders,
bills of lading, customs documents, insurance documents, travel documents and
patient admission forms.

In December 1997, Datasouth's DS Travel Automation Group began shipping its new
Automated Ticket/Boarding Pass Version 2 ("ATB2") printer, "Journey" to The
SABRE Group, the Company's largest customer. Journey establishes a new
price/performance benchmark for ATB2 printers, which provides excellent value to
travel agencies and city ticket offices. Journey will primarily be sold to
Computer Reservation Systems ("CRSs"), such as The SABRE Group, and airlines
worldwide. It is an excellent complement to Electronic Ticketing, and, priced
at under $2,000, it makes satellite ticket printing a more feasible and cost
effective option.

Datasouth acquired Vista, California-based CodeWriter Industries, Inc. and its
affiliate, CW Technologies, LLC, in January 1998. CodeWriter designs and
manufactures a line of direct thermal and thermal transfer desktop and portable
bar code label printers. Datasouth will manufacture CodeWriter products at its
Charlotte facility, but is retaining a presence on the west coast to offer
service repair, product distribution, and label conversion. The acquisition
enables Datasouth's Printer Products Group to provide its customers a broader
line of industrial printers.

Datasouth's manufacturing capabilities provide a strategic advantage over most
competitors. Focusing on customer response time and high quality customer
service, Datasouth can provide quick, on-time product delivery while maintaining
low finished goods inventories by scheduling product configuration each day to
meet changing order requirements. Raw materials and assemblies, including PC
boards assembled by Datasouth, are pulled through to replenish stock consumed,
thereby eliminating unnecessary inventories and scheduling. Datasouth's
warranty expense is well under 1% of revenue, evidencing Datasouth's quality
workmanship and designs.

                                       11

<PAGE>


 [Host Communications, Inc./Universal Sports America, Inc. Photos appear here]

                                       12
<PAGE>


Privately-held Host Communications, Inc. ("HCI"), based in Lexington, Kentucky,
provides multimedia, promotional marketing and event management services to
universities, athletic conferences and associations, the most prominent of which
is the National Collegiate Athletic Association (NCAA(R)). In 1997, Bull Run
increased its effective ownership in HCI's common stock to 30.2%, plus 51.5% of
HCI's outstanding preferred stock. Most of Bull Run's investment in HCI is held
through its 51.5%-owned affiliate, Capital Sports Properties, Inc., whose assets
consist solely of HCI common stock and HCI preferred stock. HCI's operations
include:

Sports Marketing - HCI manages the production, sales and syndication of
basketball and football radio and television broadcasts, as well as the
publishing and printing of award-winning sports magazines for an impressive list
of client universities and conferences. HCI's new five-year agreement with the
NCAA, an HCI client since 1975, took effect in 1997, providing HCI the exclusive
rights to NCAA corporate partners promotional licensing marks, championship
radio broadcasts, publication and distribution of championship event programs
and associated materials, as well as exclusive marketing rights to market NCAA
fan festivals in conjunction with championship events.
Audio / Video Services - HCI's MainStreet Productions operates recording studios
equipped to handle live broadcast productions and soundtracks for radio, video
and multi-range presentations such as the NCAA Today broadcasts on ESPN,
producing video presentations from concept to completion.
Publishing and Printing - Among the 400-plus annual publications produced by HCI
are NCAA basketball championship programs, including the high-profile NCAA Men's
and Women's Final Four programs. HCI provides services to over 600 clients
annually, ranging from graphic design, typesetting and image assembly, to
printing and binding. Such services were provided to Bull Run in connection with
the printing of this 1997 Annual Report.
Management Services - HCI manages the affairs of the National Tour Association,
Quest Association (i.e., the national J. D. Edwards users group), International
Spa and Fitness Association, National Limousine Association and United Motor
Coach Association, by providing services in the areas of marketing, publishing,
government affairs, business, education and membership growth.

HCI's 33.8%-owned affiliate, Universal Sports America, Inc. ("USA"), provides
sponsorship and promotional opportunities involving college athletics and
participatory sporting events to corporate sponsors and advertisers. Bull Run
also directly owns USA preferred stock, which is convertible to approximately 3%
of USA's fully-diluted common stock. USA's operations include: Collegiate Sports
- - USA provides management and marketing services to athletic departments and
conferences, including the development and marketing of corporate sponsor
programs, providing print, publication, and video production services (generally
outsourced to HCI). Events - USA manages and/or operates participatory sporting
events, on the local, collegiate, national and international levels, such as the
Hoop-It-Up(TM) three-on-three basketball tournaments. Properties - USA develops
and markets trademarks that currently include the Historically Black Collegiate
Coalition (HBCC(TM)), Pepito Ball(TM) and Tradition Bowl games, such as the Dr
Pepper Red River Shoot-out(TM), the annual football contest between the
University of Texas and the University of Oklahoma.

                                       13

<PAGE>

           [Rawlings Sporting Goods Company, Inc. Photos appear here]

                                       14
<PAGE>


In November 1997, Bull Run acquired from Rawlings Sporting Goods Company, Inc.
("Rawlings"), a warrant to purchase, under certain conditions, up to 10% of
Rawlings common stock. Bull Run also accumulated additional shares of Rawlings
common stock in the open market totaling 5.0% of Rawling's currently outstanding
shares by December 31, 1997, and 10.4% by January 31, 1998. Rawlings common
stock is traded on the Nasdaq Stock Market under the symbol RAWL.

Rawlings, headquartered near St. Louis, Missouri, is a leading supplier of team
sports equipment in North America. It offers a wide range of quality products
for baseball and softball (gloves, baseballs, bats, helmets, protective gear,
team uniforms, accessories), basketball (balls, team uniforms, warm-ups,
accessories), football (balls, shoulder pads, protective gear, team uniforms),
hockey (sticks, protective gloves, pads) and other sports. The company operates
eight manufacturing facilities throughout the United States, Canada and Latin
America, as well as distribution centers in the United States and Canada. For
more than 100 years, Rawlings products have been recognized as The Finest in the
Field.

For nearly 20 years, Rawlings has been the exclusive supplier of baseballs to
Major League Baseball, and since 1994, has been the official supplier to all 18
Minor Leagues. It has established a long-standing tradition of innovation in
team sports equipment and uniforms, including the development of the first
football shoulder pads in 1902, the original deep pocket baseball glove in 1920
and double knit nylon and cotton uniforms for Major League Baseball in 1970.
More recently, Rawlings introduced a new power forged aluminum bat and a speed
sensing baseball. Since 1958, Rawlings has annually presented the Rawlings Gold
Glove Award(R) to the best fielder at each position in the National and American
Leagues.

Since 1986, Rawlings has been the exclusive supplier of basketballs for the NCAA
Men's and Women's Division I, II and III championship games (including the Final
Four), and is also the exclusive supplier of basketballs to the National
Association of Intercollegiate Athletics ("NAIA"). Since 1987, Rawlings has been
the exclusive supplier of footballs for the NCAA Division IAA, II and III
championship games, and also supplies the official football to the NAIA.

In September 1997, Rawlings acquired the Victoriaville hockey business which
includes the Vic, Victoriaville and McMartin brands for hockey sticks and
protective equipment. Since 1996, Rawlings has offered a full line of protective
equipment for ice, roller and street hockey.

Rawlings entered into a five year Strategic Marketing Agreement with HCI in
November 1997. Under this agreement, Rawlings and HCI will jointly market and
sell Rawlings products primarily through corporate promotions, grass roots
events and international programs.

                                       15
<PAGE>


MANAGEMENT'S DISCUSSION and ANALYSIS

The consolidated operating results include those of Bull Run Corporation ("Bull
Run") and Datasouth Computer Corporation ("Datasouth", and collectively, with
Bull Run, the "Company"), after elimination of intercompany accounts and
transactions.

Results of Operations - 1997 as compared to 1996

Total revenue for 1997, primarily from the printer manufacturing operations of
Datasouth, was $22,320,000 compared to $24,654,000 in 1996. Revenue from
Datasouth's printer operations of $21,639,000 in 1997 represented a 9% decrease
from such revenue in 1996 of $23,810,000. Printer sales to the Company's largest
customer were approximately $7,200,000 in 1997 and 1996. Sales to two
significant distributors were approximately $980,000 lower in 1997 than in 1996,
and a product line generating sales of $1,230,000 in 1996 was discontinued in
1997. Short term revenue trends in the Company's printer business fluctuate due
to variable ordering patterns of large customers. Gross profit from printer
operations of 26.2% for 1997 decreased from the 27.9% realized in 1996,
primarily due to a different mix of products sold, initial production costs
associated with the introduction of a new printer line, and greater
manufacturing overhead efficiencies gained in 1996 as a result of higher unit
volumes.

The Company provides consulting services to Gray Communications Systems, Inc.
("Gray") in connection with Gray's acquisitions and acquisition financing.
Income on a portion of such fees is deferred and recognized over forty years as
a result of the Company's equity investment position in Gray. Consulting fee
income of $681,000 was recognized in 1997 compared to $844,000 in 1996. There
can be no assurance that the Company will recognize any consulting fees in the
future, other than the recognition of currently deferred fees.

The Company's consolidated operating expenses of $6,852,000 in 1997 represented
a $597,000, or 9.5%, increase from 1996, due to the cost of research and
development efforts incurred for the design of a new printer introduced in the
fourth quarter of 1997 and certain general and administrative expenses.
Operating expenses include non-cash goodwill amortization associated with the
acquisition of Datasouth of $301,000 in 1997 and $292,000 in 1996.

Equity in earnings (losses) of affiliated companies, totaling ($599,000) in 1997
and $1,731,000 in 1996, includes the Company's proportionate share of the
earnings of Gray, Host Communications, Inc. ("HCI") and Capital Sports
Properties, Inc. ("CSP"), net of goodwill amortization totaling $610,000 and
$487,000, respectively. Approximately $975,000 of the decrease from 1996 to 1997
in equity in earnings of affiliated companies can be attributed to Gray's gain
on the sale of a television station and HCI's gain on the sale of assets to
Universal Sports America, Inc. ("USA") in 1996. Additional decreases in Gray's
earnings for 1997 compared to 1996 are attributable to increased interest
expense and amortization of goodwill associated with Gray's acquisitions.

Interest and dividend income in 1997 of $1,102,000 was primarily derived from
dividends accrued on the Company's investment in Gray's series A and series B
preferred stock. Interest expense, totaling $2,716,000 in 1997, was incurred
primarily in connection with bank term loans, the proceeds of which were used to
finance the Company's investments in Gray, HCI, CSP, USA and Rawlings Sporting
Goods Company, Inc. ("Rawlings").

As of December 31, 1997, the Company has an Alternative Minimum Tax ("AMT")
credit carryforward of approximately $500,000 to reduce regular Federal tax
liabilities in the future. In part resulting from the carryback of the 1997
taxable loss to 1995, the Company has a business credit carryforward of
approximately $125,000 to reduce regular Federal tax liabilities in the future.
Nondeductible goodwill amortization reduced the Company's tax benefit in 1997
and increased the Company's tax expense in 1996, thereby reducing the Company's
effective tax rate from 40.6% in 1996 to 34.5% in 1997.

                                     16

<PAGE>


Results of Operations - 1996 as compared to 1995

Total revenue for 1996, primarily from the printer manufacturing operations of
Datasouth, was $24,654,000 compared to $27,153,000 in 1995. Revenue from
Datasouth's printer operations of $23,810,000 in 1996 represented a 10% decrease
from such revenue in 1995 of $26,432,000. Printer sales to the Company's largest
customer were approximately $7,200,000 in 1996 compared to $7,800,000 in 1995.
Sales to a large distributor were approximately $1,500,000 lower in 1996 than in
1995, as a result of a significant printer installation project by the
distributor's customer maturing in 1995. Short term revenue trends in the
Company's printer business fluctuate due to variable ordering patterns of these
and other large customers. Gross profit from printer operations of 27.9% for
1996 decreased from the 29.4% realized in 1995, primarily due to a different mix
of products sold and greater manufacturing overhead efficiencies gained in 1995
as a result of higher unit volumes.

The Company provides consulting services to Gray Communications Systems, Inc.
("Gray") in connection with Gray's acquisitions and acquisition financing.
Consulting fee income of $844,000 was recognized in 1996 compared to $721,000 in
1995. Due to the reduction in the Company's equity investment from 27.1% to
15.2% of Gray's outstanding common shares (primarily as a result of Gray's
public offering of stock in 1996 described below), $174,000 of previously
deferred fees were recognized as consulting fee income in 1996. There can be no
assurance that the Company will recognize any consulting fees in the future.

The Company's consolidated operating expenses of $6,255,000 in 1996 represented
a $509,000, or 7.5%, decrease from 1995, due to reductions in certain
project-specific research and development expenses and certain general and
administrative expenses. Operating expenses include non-cash goodwill
amortization associated with the acquisition of Datasouth of $292,000 in 1996
and $309,000 in 1995.

Equity in earnings of affiliated companies, totaling $1,731,000 in 1996 and
$107,000 in 1995 included the Company's proportionate share of the earnings of
Gray, Host Communications, Inc. ("HCI") and Capital Sports Properties, Inc.
("CSP"), net of goodwill amortization totaling $487,000 and $378,000,
respectively. Approximately $975,000 of the increase from 1995 to 1996 in equity
in earnings of affiliated companies can be attributed to Gray's gain on the sale
of a television station, and HCI's gain on the sale of assets to Universal
Sports America, Inc. ("USA").

In 1996, Gray consummated a public offering of 3.5 million shares of its
newly-issued class B common stock at $20.50 per share, resulting in net proceeds
of $67.1 million. As a result of this issuance, the Company's common equity
ownership of Gray was reduced from 27.1% to 15.2%, resulting in a pretax gain
for the Company of approximately $8.2 million (approximately $5.0 million after
tax). This offering also reduced the Company's common equity voting power in
Gray from 27.1% to 25.1%. There is no assurance that such sales of a material
nature will occur in the future.

Interest and dividend income in 1996 of $874,000 was primarily derived from an
8% Subordinated Note due from Gray in the principal amount of $10 million (the
"8% Note") and dividends accrued on the Company's investment in Gray's series A
and series B preferred stock. Interest expense, totaling $2,124,000 in 1996 was
incurred primarily in connection with bank term loans, the proceeds of which
were used to finance the Company's investments in Gray, HCI, CSP and USA.

The Company recognizes its equity in earnings of HCI on a six month lag basis,
in order to align HCI's fiscal year ending June 30 with the Company's fiscal
year. Effective July 1, 1995 (the first day of HCI's 1996 fiscal year), HCI
adopted a new accounting policy for the recognition of corporate sponsor license
fee revenue and guaranteed rights fee expenses, since the nature of HCI's
contracts was changing to include revenue-sharing or net profit split
arrangements, rather than guaranteed rights fee payments. As a result, the
rights fee expense associated with this type of contract could not be accurately
measured until the expiration of each contract period when the revenue-sharing
or net profit split amount was determined. Under the new policy, license fee
revenue and rights fee expense are recognized on a straight-line basis over the
life of the contract, instead of recognizing revenue and expense in their
entirety on the effective date of the contract, thereby providing for the
uniform matching of revenue and expenses. As a result of such adoption, HCI
recognized a $4,559,000 charge against its earnings, representing the after-tax
cumulative effect of the accounting change. The Company reported 9.1% of such
charge, or $415,000, less a $141,000 deferred tax benefit, as a charge against
its 1996 earnings.

In 1996, Gray retired certain debt with the proceeds from its public offerings
of class B common stock and notes,

                                       17

<PAGE>



and the sale of its series B preferred stock. As a result, Gray incurred an
after-tax extraordinary loss of $3,159,000 related to costs associated with the
retired debt. The Company therefore recognized 15.2% of Gray's charge, or
$480,000, less a $185,000 deferred tax benefit, as an extraordinary loss.

As of December 31, 1996, the Company had an Alternative Minimum Tax ("AMT")
credit carryforward of $341,000 to reduce future regular Federal tax
liabilities. As a result of recognizing approximately $79,000 and $58,000 in AMT
credits in 1996 and 1995, respectively, and a change in judgment regarding the
realizability of the remaining AMT credit carryforward, the valuation allowance
on deferred tax assets was reduced in the fourth quarter of 1996, thereby
reducing the 1996 income tax provision and goodwill by approximately $47,000 and
$131,000, respectively.

Liquidity and Capital Resources

The Company amended all of its long-term debt agreements with two banks
subsequent to December 31, 1997. Under an agreement amended February 20, 1998,
the Company entered into a $5,000,000 term note, payable to a bank in quarterly
installments of $250,000 through December 2002, bearing interest at the London
Interbank Offered Rate ("LIBOR") plus 2.75%, and, a revolving bank credit
facility for borrowings of up to $5,000,000 expiring February 2001, bearing
interest principally at LIBOR plus 2.75%, with a mandatory reduction in February
1999 to $4,000,000 in available borrowings. The $5,000,000 revolving credit
facility replaced a previous $5,500,000 facility under which $5,472,000 was
outstanding as of December 31, 1997. Under an agreement amended March 20, 1998,
the Company has outstanding two term notes for bank borrowings of up to
$42,900,000, requiring no principal payments prior to maturity on January 1,
2003, bearing interest at LIBOR plus 1.75%, and, a revolving bank credit
facility for borrowings of up to $3,500,000 expiring May 1, 1999, bearing
interest at the bank's prime rate, under which $3,183,000 was outstanding as of
December 31, 1997. The Company also has a demand bank note for borrowings of up
to $2.0 million under which $1,500,000 was outstanding as of December 31, 1997,
bearing interest at the bank's prime rate.

In January 1998, the Company executed two interest rate swap agreements, which
effectively modify the interest characterics of $24,750,000 of the Company's
outstanding long-term debt. The agreements involve the exchange of amounts based
on a fixed interest rate for amounts based on variable interest rates over the
life of the agreements, without an exchange of the notional amount upon which
the payments are based. The differential to be paid or received as interest
rates change will be accrued and recognized as an adjustment of interest expense
related to the debt. The Company effectively converted $20,000,000 and
$4,750,000 of floating rate debt to a fixed rate basis under two separate
agreements. Under the first agreement, $20,000,000 of long-term debt is subject
to a one-year forward swap arrangement, whereby beginning January 1, 1999 and
for the following nine years, the Company will be subject to a fixed rate of
7.83%, instead of LIBOR plus 1.75%, the rate in effect until then. Under the
second agreement, $4,750,000 of long-term debt will be subject to a fixed rate
of no more than 8.9% beginning March 31, 1998, instead of LIBOR plus 2.75%, the
rate in effect until then. The notional amount on the $4,750,000 interest rate
swap agreement amortizes $250,000 per quarter through December 31, 2002.

Dividends on the series B preferred stock of Gray owned by the Company are
payable in cash at an annual rate of $600 per share or, at Gray's option,
payable in additional shares of series B preferred stock. The Company
anticipates that dividends on the series B preferred stock will continue to be
paid in additional shares of series B preferred stock for the foreseeable
future.

The Company has an active stock repurchase program authorized by its Board of
Directors for the repurchase of up to 2,000,000 shares of its common stock.
Repurchases may be made from time to time in the open market or directly from
shareholders at prevailing market prices, and may be discontinued at any time.
During 1997, the Company repurchased 706,010 shares at a total cost of
$1,751,000. Since the program's inception in November 1994, 1,286,510 shares
have been repurchased at an average cost of $2.48 per share.

Inventories as of December 31, 1997 increased to $3,757,000 from $3,315,000 as
of December 31, 1996, due to an increase in raw materials on hand associated
with the initial production of a new printer beginning in December 1997. As of
December 31, 1997, the Company had open purchase commitments totaling
approximately $8,000,000 primarily for raw materials inventories. The Company's
total working capital of $2,513,000 as of December 31, 1997 decreased from
$3,990,000 as of December 31, 1996, as a result of borrowings under the bank
demand notes and a $1,000,000 increase in the current portion of long-term debt,
net of the increase in inventories.

Effective January 2, 1998, the Company acquired all of the outstanding common
stock of CodeWriter Industries,

                                       18

<PAGE>


Inc. ("CodeWriter") and all of the outstanding membership interests of
CodeWriter's affiliate, CW Technologies, LLC ("CWT"), in a transaction valued at
approximately $6,200,000, of which $5,000,000 million was paid at closing in the
form of $2,500,000 in cash and $2,500,000 in the Company's common stock. In
addition, the Company is obligated to pay quarterly to the members of CWT, a
specified percentage of revenue generated by the Company from CodeWriter and CWT
products and services during each calendar quarter through December 31, 2001,
but in no event will the aggregate amount of such payments exceed $1,200,000.
The cash acquisition price was financed under the $5,000,000 term note
previously described.

In 1997, the Company entered into an Investment Purchase Agreement with
Rawlings. Pursuant to this agreement, the Company acquired warrants to purchase
925,804 shares of Rawlings' common stock, and has the right, under certain
circumstances, to purchase additional warrants. The Company's total cost to
purchase the warrants pursuant to this agreement (excluding the additional
warrants) was $2,842,000. Fifty percent of the purchase price, or $1,421,000,
was paid to Rawlings in 1997. The remaining fifty percent of the purchase price,
plus interest at 7% per annum from November 21, 1997 until the date of payment,
will be due on the earlier of the date of exercise and the date of expiration of
the warrants. In the event of a partial exercise of the warrants, a pro rata
portion of the purchase price with interest accrued thereon will be payable. The
warrants have a four year term and an exercise price of $12.00 per share, but
are exercisable only if Rawlings' common stock closes at or above $16.50 for
twenty consecutive trading days during the four year term. In addition, under
the terms of the agreement, the Company purchased 10.4% of the outstanding
shares of Rawlings' common stock in the open market from November 1997 through
January 1998 (of which, 5.0% was acquired as of December 31, 1997 at a cost of
$4,382,000). Investments in Rawlings were financed with borrowings under the
$42,900,000 term loans previously described.

Capital spending for 1998, excluding assets acquired from CodeWriter and CWT, is
expected to be approximately $600,000. The Company anticipates that its current
working capital, funds available under its revolving credit facilities,
quarterly cash dividends on the Gray series A preferred stock and Gray class A
common stock, and cash flow from operations will be sufficient to fund its debt
service, working capital requirements and capital spending requirements for at
least the next twelve months. Any capital required for potential additional
business acquisitions would have to be funded by issuing additional securities
or by entering into other financial arrangements.

Impact of Year 2000

Some of the Company's older computer programs were written using two digits
rather than four to define the applicable year. As a result, those computer
programs have time-sensitive software that recognize a date using "00" as the
year 1900 rather than the year 2000. This could cause a system failure or
miscalculations causing disruptions of operations, including, among other
things, a temporary inability to process transactions, send invoices, or engage
in similar normal business activities.

The Company has completed an assessment and will have to modify or replace
portions of its software so that its computer systems will function properly
with respect to dates in the year 2000 and thereafter. The total Year 2000
project cost is estimated to be less than $200,000, including the cost of
upgraded computer hardware and software. Most of this cost will be realized over
the estimated useful lives of the new hardware and software. To date, the
Company has not incurred significant expenses associated with the Year 2000
issue.

The project is estimated to be completed not later than December 31, 1998, which
is prior to any anticipated impact on its operating systems. The Company
believes that with modifications to existing software and conversions to new
software, the Year 2000 issue will not pose significant operational problems for
its computer systems. However, if such modifications and conversions are not
made, or are not completed timely, the Year 2000 issue could have a material
impact on the operations of the Company.

The costs of the project and the date on which the Company believes it will
complete the Year 2000 modifications are based on management's best estimates,
which were derived utilizing numerous assumptions of future events, including
the continued availability of certain resources and other factors. However,
there can be no guarantee that these estimates will be achieved and actual
results could differ materially from those anticipated. Specific factors that
might cause such material differences include, but are not limited to, the
availability and cost of personnel trained in this area, the ability to locate
and correct all relevant computer codes, and similar uncertainties.

                                       19
<PAGE>


CONSOLIDATED BALANCE SHEETS
(Dollars and shares in thousands)


<TABLE>
<CAPTION>
                                                                       December 31
                                                                     1997       1996
<S>                                                             <C>          <C>     
ASSETS
Current assets:
        Cash and cash equivalents                               $      142   $     81
        Accounts receivable                                          4,600      4,074
        Inventories                                                  3,757      3,315
        Other                                                          193        198
                                                                 ---------  ---------
              Total current assets                                   8,692      7,668

Property and equipment, net                                          2,638      2,251
Investment in affiliated companies                                  61,551     53,752
Goodwill                                                             3,589      3,890
Other assets                                                           362        290
                                                                 ---------  ---------
                                                                  $ 76,832   $ 67,851
                                                                  ========   ========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
        Notes payable and current portion of long-term debt       $  2,500   $    500
        Accounts payable                                             2,462      2,116
        Accrued and other liabilities:
           Employee compensation and related taxes                     430        542
           Interest                                                    553        308
           Other                                                       234        212
                                                                 ---------  ---------
              Total current liabilities                              6,179      3,678

Long-term debt                                                      41,998     31,364
Deferred income taxes                                                3,599      4,491
Stockholders' equity:
        Common stock, $.01 par value (authorized 100,000
           shares; issued 22,583 and 22,325 shares as of
           December 31, 1997 and 1996, respectively)                   226        223
        Additional paid-in capital                                  20,800     20,541
        Treasury stock, at cost (1,287 and 581 shares as of
           December 31, 1997 and 1996, respectively)                (3,188)    (1,437)
        Retained earnings                                            7,218      8,991
                                                                 ---------  ---------
              Total stockholders' equity                            25,056     28,318
                                                                 ---------  ---------
                                                                  $ 76,832   $ 67,851
                                                                  ========   ========
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.

                                       20
<PAGE>



CONSOLIDATED STATEMENTS 0F OPERATIONS
(Dollars and shares in thousands except per share amounts)


<PAGE>

<TABLE>
<CAPTION>
                                                                  Years Ended December 31
                                                                1997        1996       1995
<S>                                                          <C>         <C>         <C>     
Revenue from printer operations                              $ 21,639    $ 23,810    $ 26,432
Cost of goods sold                                             15,967      17,170      18,649
                                                               ------      ------      ------
     Gross profit                                               5,672       6,640       7,783

Consulting fee income                                             681         844         721

Operating expenses:
   Research and development                                     2,418       1,568       1,872
   Selling, general and administrative                          4,434       4,687       4,892
                                                               ------      ------      ------
                                                                6,852       6,255       6,764
                                                               ------      ------      ------

     Income (loss) from operations                               (499)      1,229       1,740

Other income (expense):
   Equity in earnings (losses) of affiliated companies           (599)      1,731         107
   Gain on issuance of common shares by affiliated company                  8,179
   Interest and dividend income                                 1,102         874          40
   Interest expense                                            (2,716)     (2,124)       (984)
                                                               ------      ------      ------
     Income (loss) before income taxes, extraordinary item
       and cumulative effect of accounting change              (2,712)      9,889         903
Income tax benefit (provision)                                    939      (4,012)       (180)
                                                               ------      ------      ------
     Income (loss) before extraordinary item and
        cumulative effect of accounting change                 (1,773)      5,877         723

Extraordinary loss recognized by affiliated
   company (net of $185 tax benefit)                                         (295)
Cumulative effect of accounting change
   recognized by affiliate (net of $141 tax benefit)                         (274)
                                                               ------      ------      ------
     Net income (loss)                                       $ (1,773)   $  5,308    $    723
                                                               ------      ------      ------
Earnings (loss) per share - Basic:
   Income (loss) before extraordinary item and
     cumulative effect of accounting change                    $ (.08)   $    .26    $    .03
   Extraordinary loss                                                        (.01)
   Cumulative effect of accounting change                                    (.01)
                                                               ------      ------      ------
   Net income (loss)                                           $ (.08)   $    .24    $    .03
                                                               ------      ------      ------
Earnings (loss) per share - Diluted:
   Income (loss) before extraordinary item and
     cumulative effect of accounting change                    $ (.08)   $    .25    $    .03
   Extraordinary loss                                                        (.01)
   Cumulative effect of accounting change                                    (.01)
                                                               ------      ------      ------
   Net income (loss)                                           $ (.08)   $    .23    $    .03
                                                               ------      ------      ------

Weighted average number of shares outstanding:
      Basic                                                    21,302      22,013      22,127
      Diluted                                                  21,302      22,945      23,236
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.

                                       21

<PAGE>




CONSOLIDATED STATEMENTS
OF STOCKHOLDERS' EQUITY
(Dollars and shares in thousands)

<TABLE>
<CAPTION>
                                               Additional                        Total
                                Common  Stock   Paid-In   Treasury   Retained  Stockholders'
                                Shares  Amount  Capital    Stock     Earnings   Equity

<S>               <C>           <C>     <C>     <C>      <C>         <C>       <C>
Balances, January 1, 1995       22,137  $  221  $20,403  $      0    $ 2,960   $ 23,584

Purchase of treasury stock                                   (330)                 (330)
Exercise of stock options          143       2      100                             102
Net income                                                               723        723
                                ------  ------  -------  --------    -------   --------
Balances, December 31, 1995     22,280     223   20,503      (330)     3,683     24,079

Purchase of treasury stock                                 (1,107)               (1,107)
Exercise of stock options           45               38                              38
Net income                                                             5,308      5,308
                                ------  ------  -------  --------    -------   --------

Balances, December 31, 1996     22,325     223   20,541    (1,437)     8,991     28,318

Purchase of treasury stock                                 (1,751)               (1,751)
Exercise of stock options          258       3      259                             262
Net loss                                                              (1,773)    (1,773)
                                ------  ------  -------  --------    -------   --------
Balances, December 31, 1997     22,583  $  226 $ 20,800  $ (3,188)   $ 7,218   $ 25,056
                                ======  ====== ========  ========    =======   ========
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.

                                       22

<PAGE>


CONSOLIDATED STATEMENTS OF CASH FLOW
(Dollars in thousands)


<PAGE>

<TABLE>
<CAPTION>
                                                                  Years Ended December 31
                                                                1997        1996      1995
<S>                                                         <C>          <C>         <C>     
Cash flows from operating activities:
   Net income (loss)                                        $  (1,773)   $  5,308    $   723
   Adjustments to reconcile net income (loss) to net cash 
       provided by (used in) operating activities:
   Cumulative effect of accounting change                                     415
   Extraordinary loss                                                         480
   Gain on issuance of common shares by affiliate                          (8,179)
   Provision for bad debts                                         27           1         58
   Depreciation and amortization                                1,001         950      1,124 
   Equity in (earnings) losses of affiliated companies            599      (1,731)      (107)
   Deferred income taxes                                         (892)      3,553       (211)
   Preferred stock dividend income                               (300)
   Change in operating assets and liabilities:
       Accounts receivable                                       (553)       (166)      (158)
       Inventories                                               (442)        440     (1,146)
       Other current assets                                        (6)         74       (111)
       Accounts payable and accrued expenses                      501         600         34
       Accrued income taxes                                        11        (478)       204
                                                               ------      ------     ------
Net cash provided by (used in) operating activities            (1,827)      1,267        410
                                                               ------      ------     ------
Cash flows from investing activities:
   Sale of marketable securities                                                         500
   Capital expenditures                                        (1,160)       (366)      (920)
   Investments in affiliated companies                         (9,099)     (5,566)   (13,586)
   Note purchased from affiliated company                                 (10,000)
   Dividends received from affiliated companies                 1,002          73         92
                                                               ------      ------     ------
Net cash used in investing activities                          (9,257)    (15,859)   (13,914)
                                                               ------      ------     ------
Cash flows from financing activities:
   Borrowings on notes payable                                  1,500
   Borrowings on revolving lines of credit                     15,232      11,339     12,014
   Repayments on revolving lines of credit                     (9,941)    (10,656)   (10,729)
   Proceeds from long-term debt                                 5,843      15,000     15,152
   Repayments on long-term debt                                                       (3,257)
   Loan commitment fees                                                       (87)      (126)
   Issuance of common stock                                       262          38        102
   Repurchase of common stock                                  (1,751)     (1,107)      (330)
                                                              -------    --------   --------
Net cash provided by financing activities                      11,145      14,527     12,826
                                                              -------    --------   --------
Net increase (decrease) in cash and cash equivalents               61         (65)      (678)
Cash and cash equivalents, beginning of year                       81         146        824
                                                               ------      ------     ------
Cash and cash equivalents, end of year                        $   142    $     81   $    146
                                                               ------      ------     ------
Supplemental cash flow disclosures:
   Interest paid                                             $  2,460    $  1,917   $    794
   Income taxes paid (recovered), net                             (58)        612        187
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.

                                       23

<PAGE>


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in thousands except per share amounts)


1.      SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Principles of Consolidation - The accompanying consolidated financial statements
include the accounts of Bull Run Corporation ("Bull Run") and its wholly-owned
subsdiary, Datasouth Computer Corporation ("Datasouth", and collectively, the
"Company"), after elimination of intercompany accounts and transactions.

Use of Estimates - The preparation of the consolidated financial statements in
conformity with generally accepted accounting principles requires management to
make estimates and assumptions that affect the amounts reported in the financial
statements and accompanying notes. Actual results could differ from those
estimates.

Cash and Cash Equivalents - Cash equivalents are composed of all highly liquid
investments with an original maturity of three months or less.

Accounts Receivable - The Company sells computer printers and provides service
worldwide to distributors, value-added resellers and large volume end users. The
Company performs ongoing credit evaluations of its customers financial condition
and generally requires no collateral from its customers. In addition, the
Company receives consulting fees generally payable in monthly installments from
Gray Communications Systems, Inc. ("Gray"), an investee, for the performance of
services in connection with Gray's acquisitions. As of December 31, 1997 and
1996, fees of $850 and $1,000, respectively, were receivable from Gray. The
allowance for doubtful accounts was $55 as of December 31, 1997 and $45 as of
December 31, 1996.

Inventories - Inventories are associated with the printer operations and are
stated at the lower of cost, determined on the first-in, first-out method, or
market.

Property and Equipment - Property and equipment is stated at cost less
depreciation computed under the straight-line method over the estimated useful
life of the asset, generally from 3 to 7 years. When assets are disposed, the
associated cost and accumulated depreciation are eliminated from the respective
accounts and any resulting gain or loss is reflected in income. Expenditures for
maintenance, repairs and minor renewals are charged to expense. Depreciation
expense was $614 in 1997, $590 in 1996, and $783 in 1995.

Investment in Affiliated Companies - The Company accounts for its investments in
Gray, Host Communications, Inc. ("HCI") and Capital Sports Properties, Inc.
("CSP") by the equity method, and its investment in Rawlings Sporting Goods
Company, Inc. ("Rawlings") and Universal Sports America, Inc. ("USA") by the
cost method. The excess of the Company's investments over the underlying equity
of Gray and HCI, totaling $24,221 as of December 31, 1997, is being amortized
over 40 years, with such amortization (totaling $610, $487, and $378 in 1997,
1996, and 1995, respectively) reported as a reduction in the Company's equity in
earnings of affiliated companies. The equity in earnings of HCI is recognized by
the Company on a six month lag basis, in order to align HCI's fiscal year ending
each June 30 with the Company's fiscal year.

Goodwill and Other Long-Lived Assets - Goodwill associated with Bull Run's
acquisition of Datasouth's common stock is being amortized over 15 years. The
carrying value of goodwill, as well as other long-lived assets, are reviewed if
the facts and circumstances suggest that they may be impaired. If this review
indicates that the assets will not be recoverable, as determined based on
undiscounted estimated cash flows over the remaining amortization period, the
carrying value of the assets would be reduced to their estimated fair value.
Goodwill amortization was $301 in 1997, $292 in 1996 and $309 in 1995, and
accumulated amortization was $928 and $627 as of December 31, 1997 and 1996,
respectively.

Warranty Costs - An estimated allowance for future warranty costs of the printer
operations, based on past experience, is recorded as a charge to cost of goods
sold. Included in other accrued liabilities is $60 and $65 for future warranty
costs as of December 31, 1997 and 1996, respectively.

                                       24
<PAGE>


Research and Development - Research and development costs of the printer
operations, including the costs of software developed internally, are expensed
as incurred.

Income Taxes - Income taxes are recognized in accordance with Statement of
Accounting Standards No. 109, "Accounting for Income Taxes", whereby deferred
income tax liabilities or assets at the end of each period are determined using
the tax rate expected to be in effect when the taxes are actually paid or
recovered. Accordingly, income tax expense will increase or decrease in the same
period in which a change in tax rates is enacted. A valuation allowance is
recognized on certain deferred tax assets whose realization is not reasonably
assured.

Stock-Based Compensation - The Company grants stock options for a fixed number
of shares to employees with an exercise price equal to the fair value of the
shares at the date of grant. In accordance with APB Opinion No. 25, "Accounting
for Stock Issued to Employees", no compensation expense is recognized for such
grants.

Earnings (Loss) Per Share - In 1997, the Financial Accounting Standards Board
issued Statement No. 128, "Earnings Per Share". Statement No. 128 replaced the
calculation of primary and fully-diluted earnings per share with basic and
diluted earnings per share. Unlike primary earnings per share, basic earnings
per share excludes any dilutive effects of options. Diluted earnings per share
is very similar to the previously reported primary earnings per share. All
earnings (loss) per share amounts for all periods have been presented, and where
appropriate, restated to conform to the Statement No. 128 requirements. In
periods where they are anti-dilutive, dilutive effects of options are excluded
from the calculation of diluted earnings (loss) per share.

2.      INVESTMENT IN AFFILIATED COMPANIES
Investment in Rawlings - On November 21, 1997, the Company entered into an
Investment Purchase Agreement with Rawlings. Pursuant to this agreement, the
Company acquired warrants to purchase 925,804 shares of Rawlings' common stock,
and has the right, under certain circumstances, to purchase additional warrants.
The Company's total cost to purchase the warrants pursuant to this agreement
(excluding the additional warrants) was $2,842. Fifty percent of the purchase
price, or $1,421, was paid to Rawlings on November 21, 1997. The remaining fifty
percent of the purchase price, plus interest at 7% per annum from November 21,
1997 until the date of payment, will be due on the earlier of the date of
exercise and the date of expiration of the warrants. In the event of a partial
exercise of the warrants, a pro rata portion of the purchase price with interest
accrued thereon will be payable. The warrants have a four year term and an
exercise price of $12.00 per share, but are exercisable only if Rawlings' common
stock closes at or above $16.50 for twenty consecutive trading days during the
four year term. In addition, under the terms of the agreement, the Company
purchased 10.4% of the outstanding shares of Rawlings' common stock in the open
market from November 1997 through January 1998 (of which, 5.0% was acquired as
of December 31, 1997 at a cost of $4,382). Rawlings' common stock is publicly
traded on The Nasdaq Stock Market (symbol: RAWL).

The Company and Rawlings also entered into a Standstill Agreement, which, among
other things, provides that, for a specified period, the Company will be
restricted in acquiring additional shares of Rawlings' common stock or
participating in certain types of corporate events relating to the Company,
including proxy contests and tender offers, subject to certain exceptions.
Pursuant to a Registration Rights Agreement, Rawlings has also granted the
Company rights to have the shares issuable upon exercise of the warrants (and
the additional warrants, if any) registered under the Securities Act of 1933
under certain circumstances.

Investment in Gray and Gain on Issuance of Common Shares - In 1996, Gray
consummated a public offering of 3.5 million shares of its newly-issued class B
common stock at $20.50 per share, resulting in net proceeds to Gray of $67,060.
As a result of such issuance, the Company's common equity ownership of Gray was
reduced from 27.6% to 15.2%, (subsequently increasing to 17.0% as of December
31, 1997, as a result of additional investments in Gray made by the Company),
resulting in a pretax gain for the Company of $8,179 in 1996. Such offering also
reduced the Company's common equity voting power in Gray from 27.1% to 25.1%
(subsequently increasing to 27.1% as of December 31, 1997). Gray is a
communications company, based in Albany, Georgia, that operates eight network
affiliated television stations, three daily newspapers, advertising weekly
shoppers, plus a satellite broadcasting operation and a paging business. Gray's
class A and class B common stock is publicly traded on the New York Stock
Exchange (symbols: GCS and GCS.B, respectively).
  
                                     25

<PAGE>


The Company provides consulting services to Gray from time to time in connection
with Gray's acquisitions and acquisition financing. Income on a portion of such
fees is deferred and recognized over forty years as a result of the Company's
equity investment position in Gray. Due to the reduction in the Company's equity
ownership of Gray as described above, $174 of previously deferred consulting
fees were recognized as consulting fee income in 1996. The Company recognized
consulting fee income from Gray of $681, $844, and $721 in 1997, 1996, and 1995,
respectively, for services rendered in connection with certain of Gray's
acquisitions. As of December 31, 1997 and 1996, income from additional
consulting fees of $400 and $272, respectively, has been deferred and will be
recognized as Gray amortizes goodwill associated with the acquisitions.

In January 1996, the Company purchased an 8% Subordinated Note (the "8% Note")
of Gray in the principal amount of $10,000, on which the Company received
interest income of $580 during 1996. In connection with the purchase of the 8%
Note, Gray issued to the Company warrants to purchase up to 487,500 shares of
Gray's class A common stock at $17.88 per share. In September 1996, the Company
exchanged the 8% Note for 1,000 shares of Gray's series A preferred stock, which
entitles the holder thereof to cash dividends at an annual rate of $800 per
share. At that same time, the Company purchased for $5,000, 500 shares of Gray's
series B preferred stock entitling the holder thereof to annual dividends of
$600 per share, which are cumulative. Dividends on the series B preferred stock
are payable in cash or in additional shares of series B preferred stock, at
Gray's option. Total dividend income of $1,100 and $293 was recognized by the
Company in 1997 and 1996, respectively, on Gray series A and B preferred stock.
In connection with the Company's acquisition of series B preferred stock, Gray
issued to the Company warrants to purchase up to 250,000 shares of Gray's class
A common stock at $24.00 per share. Of the total warrants owned by the Company
to purchase 737,500 shares of Gray's class A common stock, 457,500 are fully
vested, with the remaining warrants vesting periodically through 2001. Such
warrants are exercisable beginning in January 1998 and expire in 2006.

In 1996, Gray retired certain of its debt, thereby incurring an after-tax
extraordinary loss of $3,159 related to costs associated with the retired debt.
As a result, the Company recognized 15.2% of Gray's charge, or $480, less a $185
deferred tax benefit, as an extraordinary loss in its 1996 financial statements.

Investments in HCI, CSP and USA - The Company acquired its initial interests in
the outstanding common stock of HCI and CSP in 1995. In 1996, CSP exercised
warrants to acquire HCI common shares. As a result of this exercise of warrants
and subsequent purchases of HCI common stock by the Company, the Company's
direct common equity ownership in HCI, plus the Company's indirect common equity
ownership in HCI through its investment in CSP, was increased to 30.2% as of
December 31, 1997. Additionally, the Company owns indirectly, through CSP, 51.5%
of HCI's 8% series B preferred stock having a face value of $3,750. HCI, based
in Lexington, Kentucky, and HCI's 33.8%-owned affiliate, Universal Sports
America, Inc. ("USA"), provide media and marketing services to universities,
athletic conferences and various associations representing collegiate sports
and, in addition, market and operate amateur participatory sporting events.

The Company recognizes its equity in earnings of HCI on a six month lag basis,
in order to align HCI's fiscal year ending June 30 with the Company's fiscal
year. Effective July 1, 1995 (the first day of HCI's 1996 fiscal year), HCI
adopted a new accounting policy for the recognition of corporate sponsor license
fee revenue and guaranteed rights fee expenses, since the nature of HCI's
contracts were changing to include revenue-sharing or net profit split
arrangements, rather than guaranteed rights fee payments. As a result, the
rights fee expense associated with this type of contract could not be accurately
measured until the expiration of each contract period when the revenue-sharing
or net profit split amount was determined. Under the revised policy, license fee
revenue and rights fee expense are recognized on a straight-line basis over the
life of the contract, instead of recognizing revenue and expense in their
entirety on the effective date of the contract, thereby providing for the
uniform matching of revenue and expenses. As a result of such adoption, HCI
recognized a $4,559 charge against its earnings, representing the after-tax
cumulative effect of the accounting change. The Company has reported 9.1% of
such charge, or $415, less a $141 deferred tax benefit, as a charge against its
1996 earnings.

In September 1995, HCI sold certain operating assets to USA in exchange for its
33.8% common equity position. The transaction resulted in a gain, net of tax, of
approximately $4,000 for HCI, the Company's share of which amounted to $377, as
reflected in the Company's 1996 equity in earnings of affiliated companies. In
1995, the Company invested $650 in preferred stock of USA, which is convertible
to 3.0% of USA's total common shares, assuming conversion of all USA preferred
stock.


                                       26

<PAGE>

Summarized Aggregate Financial Information - The summarized aggregate
financial information of affiliated companies, in which the Company accounts by
the equity method, follows:

Aggregate financial position (reflecting Gray and CSP as of December 31, 1997
and 1996 combined with HCI as of June 30, 1997 and 1996):

                                   1997       1996
        Current assets          $ 37,253    $ 39,062
        Property and equipment    47,508      41,184
        Total assets             370,758     328,053
        Current liabilities       31,275      40,635
        Long-term debt           229,200     174,985
        Total liabilities        271,118     225,116
        Stockholders' equity      99,640     102,937

Aggregate operating results (reflecting Gray and CSP for the years ended
December 31, 1997, 1996 and 1995, combined with HCI for the years ended June 30,
1997, 1996 and 1995):

                                     1997         1996         1995
        Operating revenue         $ 143,139    $ 120,759    $ 105,726
        Income from operations       23,042       18,026        9,441
        Net income (loss)               (20)       3,442        2,196

Cumulative distributions exceed cumulative earnings of investments accounted for
by the equity method by approximately $100 as of December 31, 1997.

Estimate of Aggregate Fair Value - As of December 31, 1997, the aggregate value
of the Company's investment in affiliated companies was approximately $73,000,
based on, in the case of publicly-traded Gray and Rawlings, quoted market prices
on the New York Stock Exchange and The Nasdaq Stock Market, respectively, and in
the case of privately-held HCI and CSP, recent transactions in HCI common stock
and management estimates.

3.      INVENTORIES

Inventories related to the Company's printer operations consist of the following
as of December 31:
                                  1997          1996
        Raw materials           $ 2,734        $ 2,356
        Work-in-process             711            673
        Finished goods              312            286
                                -------        -------
                                $ 3,757        $ 3,315
                                -------        -------

4.      PROPERTY AND EQUIPMENT
The Company's property and equipment consist of the following as of December 31:

                                                    1997      1996
        Land                                      $    750  $   750
        Production equipment                         2,797    2,060
        Research and development equipment             534      366
        Office furniture and equipment                 568      477
                                                   -------  -------
                                                     4,649    3,653
        Accumulated depreciation and amortization    2,011    1,402
                                                   -------  -------
                                                   $ 2,638  $ 2,251
                                                   -------  -------

Bull Run's executive offices are leased from a company affiliated with a
principal stockholder and director of the Company under an operating lease
expiring in 2002. Datasouth leases its main facility for printer operations
under an operating lease expiring in 1998, having a renewal option for an
additional three year period, and leases additional office and warehouse space
under operating leases expiring in 2000. The Company's total rental expense was
$328, $309, and $317 in 1997, 1996, and 1995, respectively. The minimum annual
rental commitments under these and other leases with an original lease term
exceeding one year are approximately $367 for 1998, $167 for each of 1999 and
2000, and $17 for each of 2001 and 2002.

                                       27

<PAGE>


5.      LONG-TERM DEBT AND NOTE PAYABLE
The Company amended all of its long-term debt agreements with two banks
subsequent to December 31, 1997. An agreement amended February 20, 1998 (the
"February Agreement") provides:
   (a) a $5,000 term note, payable $250 per quarter beginning March 31, 1998,
bearing interest at the London Interbank Offered Rate ("LIBOR") plus 2.75%; and,
   (b) a revolving bank credit facility for borrowings of up to $5,000 expiring
in February 2001, bearing interest principally at LIBOR plus 2.75%, with a
mandatory reduction in February 1999 to $4,000 in available borrowings. This
revolving bank credit facility replaced a similar $5,500 facility under which
$5,472 was outstanding as of December 31, 1997 and $1,865 was outstanding as of
December 31, 1996.

An agreement amended March 20, 1998 (the "March Agreement") provides:
   (a) term notes for borrowings of up to $42,900 requiring no principal
payments prior to maturity on January 1, 2003, bearing interest at LIBOR plus
1.75%, under which $34,343 was outstanding as of December 31, 1997 and $28,500
was outstanding as of December 31, 1996; and,
   (b) a revolving bank credit facility for borrowings of up to $3,500 expiring
May 1, 1999, bearing interest at the bank's prime rate, under which $3,183 was
outstanding as of December 31, 1997 and $1,499 was outstanding as of December
31, 1996.

Loans made under the February Agreement are collateralized by Datasouth's
accounts receivable, inventories and property and equipment. Loans made under
the March Agreement are collateralized by all of the common stocks of Gray
(except for certain shares of Gray common stock pledged under the note payable
discussed below), HCI, CSP and Rawlings owned by the Company; the preferred
stock of Gray owned by the Company; warrants to purchase Gray's and Rawlings'
common stock owned by the Company; and shares of the Company's common stock held
by a significant shareholder of the Company. The loans require adherence to
certain financial covenants, the most restrictive of which requires maintaining
a cash flow coverage ratio of at least 1.1 to 1.0 beginning December 31, 1998.

In January 1998, the Company executed two interest rate swap agreements, which
effectively modify the interest characteristics of $24,750 of the Company's
outstanding long-term debt. The agreements involve the exchange of amounts based
on a fixed interest rate for amounts based on variable interest rates over the
life of the agreements, without an exchange of the notional amount upon which
the payments are based. The differential to be paid or received as interest
rates change will be accrued and recognized as an adjustment of interest expense
related to the debt. The Company effectively converted $20,000 and $4,750 of
floating rate debt to a fixed rate basis under two separate agreements. Under
the first agreement, $20,000 of long-term debt is subject to a one-year forward
swap arrangement, whereby beginning January 1, 1999 and for the following nine
years, the Company will be subject to a fixed rate of 7.83%, instead of LIBOR
plus 1.75%, the rate in effect until then. Under the second agreement, $4,750 of
long-term debt will be subject to a fixed rate of no more 8.9% beginning March
31, 1998, instead of LIBOR plus 2.75%, the rate in effect until then. The
notional amount on the $4,750 interest rate swap agreement amortizes $250 per
quarter through December 31, 2002. The fair value of the swap agreements is not
recognized in the financial statements. If, in the future, an interest rate swap
agreement was terminated, any resulting gain or loss would be deferred and
amortized to interest expense over the remaining life of the interest rate swap
agreement. In the event of early extinguishment of a designated debt obligation,
any realized or unrealized gain or loss from the swap would be recognized in the
income coincident with the extinguishment.

The Company also has a demand bank note for borrowings of up to $2,000 under
which $1,500 was outstanding as of December 31, 1997, bearing interest at the
bank's prime rate, collateralized by certain shares of Gray common stock owned
by the Company. As of December 31, 1996, $500 of the Company's long-term debt
was presented as a short-term obligation, even though there was no obligation to
repay any amounts outstanding.

The banks' prime rate as of December 31, 1997 was 8.5%. The interest rate on the
Company's LIBOR-based borrowings of $34,343 for the 120-day period including
December 31, 1997 was approximately 7.56%. The interest rate on the Company's
LIBOR-based borrowings of $2,500 for the 90-day period including December 31,
1997 was approximately 8.13%.

The carrying amount of long-term debt approximates fair value.

                                       28
<PAGE>


6.      INCOME TAXES
The Company's income tax benefit (provision) for the years ending December 31
consists of the following:


                                           1997      1996      1995
        Current:
           Federal                        $  50   $   (67)   $ (300)
           State                             (3)      (66)      (91)
                                          -----   --------   ------
              Total - current                47       (133)    (391)
        Deferred                            892     (3,879)     211
                                          -----   --------   ------
              Total benefit (provision)   $ 939   $ (4,012)  $ (180)
                                          -----   --------   ------

Deferred tax liabilities (assets) are comprised of the following as of December
31:

                                                      1997    1996
        Property and equipment                      $   204  $  228
        Investment in affiliated companies            4,420   4,984
                                                    -------  ------
             Gross deferred tax liabilities           4,624   5,212
                                                    -------  ------
        Deferred consulting fee income                 (141)    (92)
        Allowance for doubtful accounts                 (21)    (17)
        Inventory costs and reserves                   (154)   (154)
        Employee benefits                               (40)    (32)
        Warranty reserve                                (23)    (25)
        Business credit carryforward                   (129)
        Alternative Minimum Tax credit carryforward    (503)   (341)
        Other, net                                      (14)    (60)
                                                     -------   -----
             Gross deferred tax assets               (1,025)   (721)
                                                     ------ -------
             Total deferred taxes, net               $3,599 $ 4,491
                                                     ------ -------

The principal differences between the federal statutory tax rate and the
effective tax rate are as follows:

                                              1997    1996    1995
        Federal statutory tax rate            34.0%   34.0%   34.0%
        Realization of Alternative Minimum
             Tax credit carryforward                          (6.4)
        Reduction in valuation allowance              (0.5)  (28.1)
        Goodwill amortization                 (3.8)    1.0    11.6
        State income taxes, net of federal
             benefit                           1.7     4.6     6.7
        Other, net                             2.6     1.5     2.1
                                              ----    ----    ----
        Effective tax rate                    34.5%   40.6%   19.9%
                                              ----    ----    ----

A valuation allowance was provided principally to offset a portion of the
deferred tax asset associated with Alternative Minimum Tax ("AMT") credit
carryforward as of December 31, 1995, the realization of which was uncertain.
Following two successive years in which the Company utilized some of its AMT
credit carryforward, the Company determined that the realization of the entire
AMT credit carryforward was reasonably certain, and as a result, reduced its
valuation allowance to zero. The reduction in the valuation allowance resulted
in a tax benefit of $47 and a reduction in goodwill of $131 in 1996. In 1995,
the Company reduced its valuation allowance resulting in a tax benefit of $250.

                                       29
<PAGE>


7.      STOCK OPTIONS
In 1994, the Company adopted the 1994 Long Term Incentive Plan (the "1994 Plan")
under which 2,500,000 shares of the Company's common stock have been reserved
for issuance of stock options, restricted stock awards and stock appreciation
rights. Under terms of the Merger with Datasouth, all outstanding stock options
to purchase Datasouth common stock were converted to Bull Run stock options
under the 1994 Plan. Certain options granted under the 1994 Plan are fully
vested at the date of grant, and others vest over three to five year periods.
Options granted under the 1994 Plan have terms ranging from three to ten years
Shares available for future option grants under the 1994 Plan as of December 31,
1997 and 1996 were 567,000 and 662,000, respectively.

Also in 1994, the Company adopted the Non-Employee Directors' 1994 Stock Option
Plan (the "1994 Directors' Plan") under which 350,000 shares of the Company's
common stock have been reserved for issuance of stock options. Options under the
1994 Directors' Plan are fully vested when granted. Shares available for future
option grants under the 1994 Directors' Plan as of December 31, 1997 and 1996
were 180,000 and 190,000, respectively. The weighted average fair value of
options granted was $1.26 in 1997 and $1.03 in 1996.

Information with respect to the Company's stock option plans follows:

                                                 Option             Option
                                                 Shares           Price Range
        Outstanding as of January 1, 1995       1,794,000       $ 0.42 - $ 1.66
          Exercised                              (143,000)      $ 0.42 - $ 0.88
          Forfeited                               (10,000)      $ 0.88
                                                ---------
        Outstanding as of December 31, 1995     1,641,000       $ 0.75 - $ 1.66
          Grants                                  535,000       $ 2.44 - $ 2.68
          Exercised                               (45,000)      $ 0.88
          Forfeited                               (96,000)      $ 0.88
                                                ---------
        Outstanding as of December 31, 1996     2,035,000       $ 0.75 - $ 2.68
          Grants                                  135,000       $ 2.31 - $ 2.44
          Exercised                              (258,000)      $ 0.75 - $ 1.48
          Forfeited                               (30,000)      $ 2.44
                                                ---------
        Outstanding as of December 31, 1997     1,882,000       $ 0.75 - $ 2.68
                                                ---------
        Exercisable as of December 31:
          1995                                    930,000       $ 0.42 - $ 1.66
          1996                                  1,120,000       $ 0.75 - $ 2.44
          1997                                  1,287,000       $ 0.75 - $ 2.68


As of December 31, 1997, the number of outstanding shares under option, weighted
average option exercise price and weighted average remaining option contractual
life is as follows: 75,000 exercisable shares at $.75 per share, expiring in 4.8
years; 867,000 shares at $.90 per share, expiring in 4.2 years (717,000 shares
of which are exercisable); 300,000 exercisable shares at $1.46 per share,
expiring in 6.5 years; 535,000 shares at $2.64 per share, expiring in 2.4 years
(185,000 shares of which are exercisable); and, 105,000 shares at $2.40 per
share, expiring in 8.8 years (none of which are exerciseable).

Pro forma net income and earnings per share required by FASB Statement No. 123,
"Accounting for Stock-Based Compensation" ("FAS 123") has been determined as if
the Company had accounted for its employee stock options under the fair value
method of that Statement. The fair values for these options were estimated at
the time of grant using a Black-Scholes option pricing model assuming a
risk-free interest rate of 5.93%, dividend yield of 0.0%, a volatility factor of
 .469, and a weighted-average expected life for the options of four to six years.
Had compensation cost been measured based on the fair value based accounting of
FAS 123, net loss for 1997 would have been $(1,900), or $(.09) per share (basic
and diluted), and net income for 1996 would have been $5,225, or $.24 per share
(basic) and $.23 per share (diluted). These pro forma results are provided for
comparative purposes only and do not purport to be indicative of what would had
occurred had compensation cost been measured under FAS 123 or of results which
may occur in the future. Since FAS 123 is applicable only to options granted
subsequent to December 31, 1994, its pro forma effect will not be fully
reflected until future years.

                                       30
<PAGE>


8. EARNINGS (LOSS) PER SHARE
The following table sets forth the computation of basic and diluted earnings
(loss) per share:

                                                     1997      1996      1995
   Income (loss) before extraordinary item and
      cumulative effect of accounting change      $ (1,773)  $ 5,877     $ 723
   Weighted average shares for basic earnings     --------   -------    ------
     (loss) per share                               21,302    22,013    22,127
   Effect of dilutive employee stock options             0       932     1,109
   Adjusted weighted average shares and           --------   -------    ------
       assumed conversions for diluted earnings
       (loss) per share                             21,302    22,945    23,236
                                                    ------    ------    ------
Basic earnings (loss) per share                     $ (.08)    $ .26     $ .03
Diluted earnings (loss) per share                   $ (.08)    $ .25     $ .03

9.      RETIREMENT PLANS
The Company has a 401(k) defined contribution benefit plan, whereby employees of
the Company may contribute 1% to 15% of their gross pay to the plan subject to
limitations set forth by the Internal Revenue Service. The Company may make
matching and/or discretionary contributions to the employees accounts in amounts
to be determined annually. Total Company contributions to the plan were $208 in
1997, $243 in 1996 and $255 in 1995.

10.     GEOGRAPHIC DATA AND SIGNIFICANT CUSTOMER
Sales to non-domestic customers, located principally in Western Europe and South
America, were $2,497 in 1997, $2,954 in 1996 and $2,361 in 1995. A significant
amount of revenue from printer operations is derived from one customer. In 1997,
1996 and 1995, 33%, 30% and 30% of such revenue was attributable to this
customer, respectively.

11.     ACQUISITION OF PRINTER MANUFACTURER

Effective January 2, 1998, the Company acquired all of the outstanding common
stock of CodeWriter Industries, Inc. ("CodeWriter") and all of the outstanding
membership interests of CodeWriters affiliate, CW Technologies, LLC ("CWT"), in
a transaction valued at approximately $6,200, of which $5,000 was paid at
closing in the form of $2,500 cash and $2,500 in the Company's common stock. In
addition, the Company is obligated to pay quarterly to the members of CWT, a
specified percentage of revenue generated by the Company from CodeWriter and CWT
products and services during each calendar quarter through December 31, 2001,
but in no event will the aggregate amount of such payments exceed $1,200. The
transaction will be accounted for as a purchase.

                                       31
<PAGE>


SELECTED QUARTERLY FINANCIAL DATA
(Unaudited)
(Dollars and shares in thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                    First    Second     Third    Fourth  
                                                   Quarter   Quarter   Quarter   Quarter  
                                                   -------   -------   -------   -------  
<S>                                                <C>       <C>       <C>       <C>    
1997
Revenue from printer operations                    $ 5,465   $ 5,102   $ 5,545   $ 5,527
Gross profit                                         1,528     1,313     1,566     1,265
Other operating revenue                                598         9        72         2
Net income (loss)                                       20      (469)     (374)     (950)
Earnings (loss) per share - Basic                    $ .00    $ (.02)   $ (.02)   $ (.04)
Earnings (loss) per share - Diluted                  $ .00    $ (.02)   $ (.02)   $ (.04)
Weighted average number of shares:
      Basic                                         21,363    21,260    21,290    21,294
      Diluted                                       22,259    21,260    21,290    21,294

1996
Revenue from printer operations                    $ 6,044   $ 5,810   $ 5,988   $ 5,968
Gross profit                                         1,775     1,658     1,597     1,610
Other operating revenue                                368         2       473         1
Income before extraordinary item and cumulative
effect of accounting change                             49       293     5,480        55
Net income (loss)                                     (225)      293     5,185        55
Earnings per share - Basic:
   Income before extraordinary item and
      cumulative effect of accounting change        $  .00     $ .01     $ .25     $ .00
   Net income (loss)                                $ (.01)    $ .01     $ .24     $ .00
Earnings per share - Diluted:
   Income before extraordinary item and
      cumulative effect of accounting change         $ .00     $ .01     $ .24     $ .00
   Net income (loss)                                $ (.01)    $ .01     $ .23     $ .00
Weighted average number of shares:
      Basic                                         22,123    22,079    21,971    21,879
      Diluted                                       23,113    23,084    22,851    22,721
</TABLE>


REPORT OF INDEPENDENT AUDITORS

Board of Directors and Stockholders of Bull Run Corporation:

We have audited the accompanying consolidated balance sheets of Bull Run
Corporation as of December 31, 1997 and 1996, and the related consolidated
statements of operations, stockholders equity and cash flows for each of the
three years in the period ended December 31, 1997. These financial statements
are the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits. The
financial statements of Host Communications, Inc. ("HCI") and Capital Sports
Properties, Inc. ("CSP") as of and for the year ended June 30, 1996 and 1995 and
as of and for the six months ended June 30, 1996 and the year ended December 31,
1995, respectively, have been audited by other auditors whose reports have been
furnished to us; the report as to HCI included an explanatory paragraph relating
to an accounting change in 1996 in the method of recognizing certain revenue and
related expenses. Our opinion, insofar as it relates to data included for HCI
and CSP for their respective periods in 1996 and 1995, is based solely on the
reports of the other auditors. In the consolidated financial statements, the
Company's investment in HCI and CSP is stated at $11,854,000 at December 31,
1996; the Company's equity in the net income of HCI and CSP is stated at
$762,000 and $245,000 for the years ended December 31, 1996 and 1995,
respectively; and the Company's cumulative effect of accounting change
recognized by affiliate is stated at $(274,000) for the year ended December 31,
1996.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits and the reports of the other auditors provide a
reasonable basis for our opinion.

In our opinion, based on our audits and, for 1996 and 1995, the reports of other
auditors, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of Bull
Run Corporation at December 31, 1997 and 1996, and the consolidated results of
its operations and its cash flows for each of the three years in the period
ended December 31, 1997, in conformity with generally accepted accounting
principles.

As discussed in Note 2 to the Consolidated Financial Statements, during 1996 HCI
changed its method of recognizing certain revenue and related expenses.

                                             Ernst & Young LLP


Atlanta, Georgia
February 10, 1998, except as to Note 5, for which the date is March 20, 1998.

                                       32

<PAGE>

(INSIDE BACK COVER)

DIRECTORS
J. MACK ROBINSON - Chairman of the Board of Bull Run Corporation; Chairman and
President of Delta Life Insurance Company since 1958; Chairman of Atlantic
American Corporation, an insurance holding company, since 1974, and President
from 1988 to 1995; President and CEO of Gray Communications Systems, Inc. and a
director; director emeritus of Wachovia Corporation.

GERALD N. AGRANOFF - Affiliated with Plaza Securities Company and Edelman
Securities Company L.P., investment firms, since 1982, and currently General
Counsel and a general partner; Vice President, General Counsel and a director of
Datapoint Corporation; director of Canal Capital Corporation and American Energy
Group, Ltd.

JAMES W. BUSBY - Retired; President of Datasouth Computer Corporation from 1984
through June 1997 and one of its founders in 1977.

HILTON H. HOWELL, JR. - Vice President and Secretary of Bull Run Corporation;
President of Atlantic American Corporation since 1995 and Executive Vice
President from 1992 to 1995; Executive Vice President and General Counsel of
Delta Life and Delta Fire & Casualty Insurance Companies since 1991; director of
Gray Communications Systems, Inc.

ROBERT S. PRATHER, JR. - President and Chief Executive Officer of Bull Run
Corporation; Executive Vice President - Acquisitions of Gray Communications
Systems, Inc. and a director; director of Host Communications, Inc., Capital
Sports Properties, Inc., Universal Sports America, Inc., Rawlings Sporting Goods
Company, Inc. and The Morgan Group, Inc.

OFFICERS
J. MACK ROBINSON - Chairman of the Board
ROBERT S. PRATHER, JR. - President and Chief Executive Officer
HILTON H. HOWELL, JR. - Vice President and Secretary
FREDERICK J. ERICKSON - Vice President - Finance, Treasurer and Chief Financial
Officer

STOCKHOLDER INFORMATION
CORPORATION HEADQUARTERS
Bull Run Corporation
4370 Peachtree Road, N.E.
Atlanta, GA 30319
Phone (404) 266-8333
Fax (404) 261-9607
Internet-http://www.bullruncorp.com

TRANSFER AGENT & REGISTRAR
TranSecurities International, Inc.
2510 N. Pines Road
Spokane, WA 99206-7624
Phone (509) 927-1255

INDEPENDENT AUDITORS
Ernst & Young LLP
Suite 2800
600 Peachtree Street
Atlanta, GA 30308-2215

SUBSIDIARIES & AFFILIATES
Datasouth Computer Corporation
4216 Stuart Andrew Boulevard
Charlotte, NC 28217
Phone (704) 523-8500
Fax (704) 525-6104
Internet-http://www.datasouth.com

Gray Communications Systems, Inc.
126 N. Washington Street
Albany, GA 31702
Phone (912) 888-9302
Fax (912) 888-9374

Host Communications, Inc.
546 East Main Street
Lexington, KY 40508
Phone (606) 226-4678
Fax (606) 226-4419

Rawlings Sporting Goods Company, Inc.
1859 Intertech Drive
Fenton, Missouri 63026
Phone (314) 349-3500
Fax (314) 349-3598
Internet-http://www.rawlings.com

STOCK EXCHANGE
Bull Run's common stock trades on The Nasdaq Stock Market under the symbol
"BULL".

Gray's common stocks trade on the New York Stock Exchange under the symbols
"GCS" and "GCS.B".

Rawlings'common stock trades on The Nasdaq Stock Market under the symbol "RAWL".

FORM 10-K
A copy of the Company's Annual Report on Form 10-K submitted to the U.S.
Securities and Exchange Commission may be obtained by contacting Investor
Relations at the Company's Corporate Headquarters.


<PAGE>

(BACK COVER)

                          [BULL RUN LOGO APPEARS HERE]

                                    BULL RUN
                                  CORPORATION

          4370 Peachtree Road, N.E. o Atlanta, GA 30319 o 404-266-8333





                                  EXHIBIT 23.1


We consent to the incorporation by reference in the Registration Statement (Form
S-8 No.33-91296) pertaining to the Bull Run Corporation 1994 Long Term Incentive
Plan and the Registration  Statement (Form S-8 No.  33-91298)  pertaining to the
Bull Run  Corporation  Non-Employee  Directors'  1994 Stock  Option  Plan of our
reports  dated  February  10,  1998,  except  as  to  Note  5 to  the  financial
statements,  for  which  the  date  is  March  20,  1998,  with  respect  to the
consolidated  financial statements and schedule of Bull Run Corporation included
herein or incorporated by reference in the Annual Report (Form 10-K) of Bull Run
Corporation for the year ended December 31, 1997,  filed with the Securities and
Exchange Commission.



                                             /s/ ERNST & YOUNG LLP

Atlanta, Georgia
March 25, 1998




                                  EXHIBIT 23.2


We consent to the  incorporation  by reference of our reports  dated January 27,
1998  (except  for the  Pending  Acquisition  of Note C, as to which the date is
February 13, 1998),  with respect to the consolidated  financial  statements and
schedule of Gray  Communications  Systems,  Inc.  included in the Annual  Report
(Form 10-K) of Bull Run Corporation, in the Registration Statement (Form S-8 No.
33-91296)  pertaining to the Bull Run Corporation  1994 Long Term Incentive Plan
and the Registration  Statement (Form S-8 No.  33-91298)  pertaining to the Bull
Run Corporation Non-Employee Directors' 1994 Stock Option Plan.



                                            /s/ ERNST & YOUNG LLP

Atlanta, Georgia
March 25, 1998




                                  EXHIBIT 23.3


To the Board of Directors
Bull Run Corporation:

We consent to the  incorporation  by  reference in the  Registration  Statements
(Nos.  33-91296 and 33-91298) on Form S-8 of Bull Run  Corporation of our report
dated  February  10, 1997 with respect to the balance  sheets of Capital  Sports
Properties,  Inc. as of June 30, 1996 and  December  31,  1995,  and the related
statements of earnings,  changes in stockholders' equity, and cash flows for the
six-months  ended June 30,  1996 and the year ended  December  31,  1995,  which
report  appears in the December 31, 1997 annual  report on Form 10-K of Bull Run
Corporation.



                                             /s/ KPMG PEAT MARWICK LLP

Stamford, Connecticut
March 25, 1998




                                  EXHIBIT 23.4

                          Independent Auditors' Consent


The Board of Directors
Bull Run Corporation:

We consent to the  incorporation  by  reference in the  Registration  Statements
(Nos.  33-91296 and 33-91298) on Form S-8 of Bull Run  Corporation of our report
dated October 11, 1996 with respect to the  consolidated  balance sheets of Host
Communications,  Inc.  and  subsidiaries  as of June 30, 1996 and 1995, and the
related consolidated  statements of earnings,  stockholders'  equity, and cash
flows for the year then ended, which report appears in the December 31, 1997
annual report on Form 10-K of Bull Run Corporation.

Our  report  refers to a change in the  method of  accounting  for  license  fee
revenues and rights fee expenses.



                                             /s/ KPMG PEAT MARWICK LLP

Cincinnati, Ohio
March 25, 1998



<TABLE> <S> <C>

<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-START>                                 JAN-01-1997
<PERIOD-END>                                   DEC-31-1997
<CASH>                                         142,097
<SECURITIES>                                   0
<RECEIVABLES>                                  4,654,548
<ALLOWANCES>                                   55,000
<INVENTORY>                                    3,757,437
<CURRENT-ASSETS>                               8,692,095
<PP&E>                                         4,648,481
<DEPRECIATION>                                 2,010,829
<TOTAL-ASSETS>                                 76,832,182
<CURRENT-LIABILITIES>                          6,178,559
<BONDS>                                        41,998,483
                          0
                                    0
<COMMON>                                       225,827
<OTHER-SE>                                     24,830,046
<TOTAL-LIABILITY-AND-EQUITY>                   76,832,182
<SALES>                                        21,639,299
<TOTAL-REVENUES>                               22,319,835
<CGS>                                          15,966,801
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                               2,417,236
<LOSS-PROVISION>                               27,315
<INTEREST-EXPENSE>                             2,716,261
<INCOME-PRETAX>                                (2,112,702)
<INCOME-TAX>                                   (938,981)
<INCOME-CONTINUING>                            (1,772,992)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (1,772,992)
<EPS-PRIMARY>                                  (.08)
<EPS-DILUTED>                                  (.08)
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   DEC-31-1996
<CASH>                                         81,291
<SECURITIES>                                   0
<RECEIVABLES>                                  4,119,357
<ALLOWANCES>                                   45,000
<INVENTORY>                                    3,315,093
<CURRENT-ASSETS>                               7,667,787
<PP&E>                                         3,652,943
<DEPRECIATION>                                 1,402,327
<TOTAL-ASSETS>                                 67,851,369
<CURRENT-LIABILITIES>                          3,678,229
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       223,247
<OTHER-SE>                                     28,094,850
<TOTAL-LIABILITY-AND-EQUITY>                   67,851,369
<SALES>                                        23,810,276
<TOTAL-REVENUES>                               24,654,666
<CGS>                                          17,169,915
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                               1,567,798
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             2,123,856
<INCOME-PRETAX>                                8,157,768
<INCOME-TAX>                                   4,011,749
<INCOME-CONTINUING>                            5,877,122
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                (295,322)
<CHANGES>                                      (274,248)
<NET-INCOME>                                   5,307,552
<EPS-PRIMARY>                                  .24
<EPS-DILUTED>                                  .23
        

</TABLE>


                         REPORT OF INDEPENDENT AUDITORS



Board of Directors and Stockholders
Gray Communications Systems, Inc.

     We have  audited  the  accompanying  consolidated  balance  sheets  of Gray
Communications  Systems,  Inc., as of December 31, 1997 and 1996 and the related
consolidated  statements of operations,  stockholders' equity and cash flows for
each of the three years in the period ended December 31, 1997.  These  financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in  all  material  respects,   the  consolidated   financial  position  of  Gray
Communications   Systems,   Inc.,  at  December  31,  1997  and  1996,  and  the
consolidated  results of its operations and its cash flows for each of the three
years in the period ended  December  31,  1997,  in  conformity  with  generally
accepted accounting principles.



                                             Ernst & Young LLP


Atlanta, Georgia
January 27, 1998 except for the Pending Acquisition of
Note C, as to which the date is February 13, 1998


                                       F-1
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
                           CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                                 December 31,
                                                                             1997             1996
<S>                                                                    <C>              <C>
Assets
Current assets:
     Cash and cash equivalents                                         $   2,367,300    $   1,051,044
     Trade accounts receivable, less allowance for doubtful accounts
         of $1,253,000 and  $1,450,000, respectively                      19,527,316       17,373,839
     Recoverable income taxes                                              2,132,284        1,747,687
     Inventories                                                             846,891          624,118
     Current portion of program broadcast rights                           2,850,023        2,362,742
     Other current assets                                                    968,180          379,793
                                                                       -------------    -------------
Total current assets                                                      28,691,994       23,539,223

Property and equipment (Notes C and D):
     Land                                                                    889,696          785,682
     Buildings and improvements                                           11,951,700       11,253,559
     Equipment                                                            52,899,547       41,954,501
                                                                       -------------    -------------
                                                                          65,740,943       53,993,742
     Allowance for depreciation                                          (23,635,256)     (18,209,891)
                                                                       -------------    -------------
                                                                          42,105,687       35,783,851

Other assets:
     Deferred loan costs (Note D)                                          8,521,356        9,141,262
     Goodwill and other intangibles (Note C)                             263,425,447      228,692,018
     Other                                                                 2,306,143        1,507,488
                                                                       -------------    -------------
                                                                         274,252,946      239,340,768
                                                                       -------------    -------------
                                                                       $ 345,050,627    $ 298,663,842
                                                                       =============    =============
</TABLE>


See accompanying notes.


                                       F-2
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
                     CONSOLIDATED BALANCE SHEETS (Continued)

<TABLE>
<CAPTION>
                                                                                    December 31,
                                                                               1997             1996
<S>                                                                      <C>              <C>          
Liabilities and stockholders' equity Current liabilities:
   Trade accounts payable (includes $850,000 and $1,000,000 payable to
Bull Run Corporation, respectively)                                      $   3,321,903    $   6,043,062
   Employee compensation and benefits                                        3,239,694        7,152,786
   Accrued expenses                                                          2,265,725        1,059,769
   Accrued interest                                                          4,533,366        4,858,775
   Current portion of program broadcast obligations                          2,876,060        2,362,144
   Deferred revenue                                                          1,966,166        1,764,509
   Current portion of long-term debt                                           400,000          140,000
                                                                         -------------    -------------
Total current liabilities                                                   18,602,914       23,381,045

Long-term debt (Notes C and D)                                             226,676,377      173,228,049

Other long-term liabilities:
   Program broadcast obligations, less current portion                         617,107          545,889
   Supplemental employee benefits (Note E)                                   1,161,218        1,357,275
   Deferred income taxes (Note H)                                            1,203,847              -0-
   Deferred interest swap                                                          -0-          191,055
   Other acquisition related liabilities (Notes C and D)                     4,494,016        4,735,013
                                                                         -------------    -------------
                                                                             7,476,188        6,829,232
Commitments and contingencies (Notes C, D and J)

Stockholders' equity (Notes C, D and F)
  Serial Preferred Stock, no par value; authorized 20,000,000 shares;       20,600,000       20,000,000
      issued 2,060 and 2,000, respectively ($20,600,000
      and $20,000,000 aggregate liquidation value, respectively)
   Class A Common Stock, no par value; authorized 15,000,000                10,358,031        7,994,235
      shares; issued 5,307,716 and 5,155,331 shares, respectively
   Class B Common Stock, no par value; authorized 15,000,000                66,397,804       66,065,762
      shares; issued 3,515,364 and 3,500,000 shares, respectively
   Retained earnings                                                         6,603,191       10,543,940
                                                                         -------------    -------------
                                                                           103,959,026      104,603,937
   Treasury Stock at cost, Class A Common, 781,921 and 663,180              (9,011,369)      (6,638,284)
      shares, respectively
   Treasury Stock at cost, Class B Common, 166,790 and 172,300              (2,652,509)      (2,740,137)
      shares, respectively                                               -------------    -------------
                                                                            92,295,148       95,225,516
                                                                         -------------    -------------
                                                                         $ 345,050,627    $ 298,663,842
                                                                         =============    =============
</TABLE>


See accompanying notes.


                                       F-3
<PAGE>


                        GRAY COMMUNCIATIONS SYSTEMS, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS


<TABLE>
<CAPTION>
                                                                                                Year Ended December 31,
                                                                                     1997                1996                1995
<S>                                                                            <C>                 <C>                 <C>          
Operating revenues:
     Broadcasting (less agency commissions)                                    $  72,300,105       $  54,981,317       $  36,750,035
     Publishing                                                                   24,536,348          22,845,274          21,866,220
     Paging                                                                        6,711,426           1,478,608                 -0-
                                                                               -------------       -------------       -------------
                                                                                 103,547,879          79,305,199          58,616,255
Expenses:
     Broadcasting                                                                 41,966,493          32,438,405          23,201,990
     Publishing                                                                   19,753,387          17,949,064          20,016,137
     Paging                                                                        4,051,359           1,077,667                 -0-
     Corporate and administrative                                                  2,528,461           3,218,610           2,258,261
     Depreciation                                                                  7,800,217           4,077,696           2,633,360
     Amortization of intangible assets                                             6,718,302           3,584,845           1,325,526
     Non-cash compensation paid in common stock
         (Note E)                                                                        -0-             880,000           2,321,250
                                                                               -------------       -------------       -------------
                                                                                  82,818,219          63,226,287          51,756,524
                                                                               -------------       -------------       -------------
                                                                                  20,729,660          16,078,912           6,859,731
Miscellaneous income and (expense), net (Note B)                                     (30,851)          5,704,582             143,612
                                                                               -------------       -------------       -------------
                                                                                  20,698,809          21,783,494           7,003,343
Interest expense                                                                  21,861,267          11,689,053           5,438,374
                                                                               -------------       -------------       -------------
                                      INCOME (LOSS) BEFORE INCOME TAXES
                                               AND EXTRAORDINARY CHARGE           (1,162,458)         10,094,441           1,564,969
Federal and state income taxes (Note H)                                              240,000           4,416,000             634,000
                                                                               -------------       -------------       -------------
                                                   INCOME (LOSS) BEFORE
                                                   EXTRAORDINARY CHARGE          (1,402,458)          5,678,441             930,969
Extraordinary charge on extinguishment of debt, net of
     applicable income tax benefit of $2,157,000 (Note D)                                -0-           3,158,960                 -0-
                                                                               -------------       -------------       -------------
                                                      NET INCOME (LOSS)           (1,402,458)          2,519,481             930,969
Preferred dividends (Note F)                                                       1,409,690             376,849                 -0-
                                                                               -------------       -------------       -------------
                                         NET INCOME (LOSS) AVAILABLE TO
                                                    COMMON STOCKHOLDERS        $  (2,812,148)      $   2,142,632       $     930,969
                                                                               =============       =============       =============

Average outstanding common shares-basic                                            7,901,697           5,398,436           4,354,183
Average outstanding common shares-diluted                                          7,901,697           5,625,548           4,481,317

Basic earnings per common share:
     Income (loss) before extraordinary charge available to
        common stockholders                                                    $       (0.36)      $        0.98       $        0.21
     Extraordinary charge                                                                -0-               (0.58)                -0-
                                                                               -------------       -------------       -------------
                                         NET INCOME (LOSS) AVAILABLE TO
                                                    COMMON STOCKHOLDERS        $       (0.36)      $        0.40       $        0.21
                                                                               =============       =============       =============

Diluted earnings per common share:
     Income (loss) before extraordinary charge available to
        common stockholders                                                    $       (0.36)      $        0.94       $        0.21
     Extraordinary charge                                                                -0-               (0.56)                -0-
                                                                               -------------       -------------       -------------
                                         NET INCOME (LOSS) AVAILABLE TO
                                                    COMMON STOCKHOLDERS        $       (0.36)      $        0.38       $        0.21
                                                                               =============       =============       =============
</TABLE>

See accompanying notes.


                                      F-4
<PAGE>

                        GRAY COMMUNICATIONS SYSTEMS, INC.
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                                                         Class A                 Class B                  Restricted
                                          Preferred Stock              Common Stock            Common Stock                 Stock   
                                        Shares       Amount       Shares          Amount       Shares       Amount        Deferrals 
<S>                                     <C>      <C>              <C>         <C>           <C>         <C>              <C>     
Balance at December 31, 1994              -0-    $       -0-      4,841,785   $ 3,393,747         -0-   $       -0-      $      -0-
                                                                                                                               
Net Income                                -0-            -0-            -0-           -0-         -0-           -0-             -0-
Class A Common Stock Cash Dividends                                                                                            
     ($0.08) per share                    -0-            -0-            -0-           -0-         -0-           -0-             -0-
Issuance of Class A Common Stock                                                                                               
     (Notes C, E, F, G and I):                                                                                                 
     401(k) Plan                          -0-            -0-         18,354       298,725         -0-           -0-             -0-
     Directors' Stock Plan                -0-            -0-         23,500       238,919         -0-           -0-             -0-
     Non-qualified Stock Plan             -0-            -0-          5,000        48,335         -0-           -0-             -0-
     Gwinnett Acquisition                 -0-            -0-         44,117       500,000         -0-           -0-             -0-
     Restricted Stock Plan                -0-            -0-        150,000     2,081,250         -0-           -0-      (2,081,250)
Amortization of Restricted Stock                                                                                        
     Plan deferrals                       -0-            -0-            -0-           -0-         -0-           -0-       2,081,250
     Income tax benefits relating to                                                                                    
     stock  plans                         -0-            -0-            -0-       235,000         -0-           -0-             -0-
                                                                                                                               
Balance at December 31, 1995              -0-            -0-      5,082,756     6,795,976         -0-           -0-             -0-
Net Income                                -0-            -0-            -0-           -0-         -0-           -0-             -0-
Common Stock Cash Dividends:                                                                                                   
     Class A ($0.08 per share)            -0-            -0-            -0-           -0-         -0-           -0-             -0-
     Class B ($0.02 per share)            -0-            -0-            -0-           -0-         -0-           -0-             -0-
Purchase of Class B Common Stock                                                                                               
     (Note F)                             -0-            -0-            -0-           -0-         -0-           -0-             -0-
Issuance of Class A Common Stock                                                                                               
     (Notes F, G and I):                                                                                                       
     401(k) Plan                          -0-            -0-         13,225       262,426         -0-           -0-             -0-
     Directors' Stock Plan                -0-            -0-         22,500       228,749         -0-           -0-             -0-
     Non-qualified Stock Plan             -0-            -0-         36,850       358,417         -0-           -0-             -0-
Preferred Stock Dividends                 -0-            -0-            -0-           -0-         -0-           -0-             -0-
Issuance of Class A Common Stock                                                                                               
     Warrants (Notes C and F)             -0-            -0-            -0-     2,600,000         -0-           -0-             -0-
Issuance of Series A Preferred                                                                                                 
     Stock in exchange for                                                                                                     
     Subordinated Note                                                                                                         
     (Notes C and F)                    1,000     10,000,000            -0-    (2,383,333)        -0-           -0-             -0-
Issuance of Series B Preferred                                                                                                 
     Stock (Notes C and F)              1,000     10,000,000            -0-           -0-         -0-           -0-             -0-
                                                                                                                               
Issuance of Class B Common Stock,                                                                                              
     net of expenses (Notes C and                                                                                              
     F)                                   -0-            -0-            -0-           -0-   3,500,000    66,065,762             -0-
Income tax benefits relating to                                                                                         
     stock plans                          -0-            -0-            -0-       132,000         -0-         -0-              -0-
                                        -----    -----------      ---------   -----------   ---------   -----------      ----------
Balance at December 31, 1996            2,000    $20,000,000      5,155,331   $ 7,994,235   3,500,000   $66,065,762      $     -0-
</TABLE>

<TABLE>
<CAPTION>
                                               Class A                        Class B                                              
                                             Treasury Stock                Treasury Stock            Retained                      
                                          Shares          Amount        Shares         Amount        Earnings           Total      
<S>                                     <C>          <C>                <C>        <C>             <C>           <C>         
Balance at December 31, 1994            (663,180)    $(6,638,284)           -0-    $       -0-     $ 8,245,626        5,001,089   

Net Income                                   -0-             -0-            -0-            -0-         930,969          930,969
Class A Common Stock Cash Dividends                                                                                  
     ($0.08) per share                       -0-             -0-            -0-            -0-        (348,689)        (348,689)
Issuance of Class A Common Stock                                                                                     
     (Notes C, E, F, G and I):                                                                                       
     401(k) Plan                             -0-             -0-            -0-            -0-             -0-          298,725
     Directors' Stock Plan                   -0-             -0-            -0-            -0-             -0-          238,919
     Non-qualified Stock Plan                -0-             -0-            -0-            -0-             -0-           48,335
     Gwinnett Acquisition                    -0-             -0-            -0-            -0-             -0-          500,000
     Restricted Stock Plan                   -0-             -0-            -0-            -0-             -0-              -0-
Amortization of Restricted Stock                                                                                     
      Plan deferrals                         -0-             -0-            -0-            -0-             -0-        2,081,250
Income tax benefits relating to                                                                                      
      stock plans                            -0-             -0-            -0-            -0-             -0-          235,000
                                                                                                                     
                                                                                                                     
Balance at December 31, 1995            (663,180)     (6,638,284)           -0-            -0-       8,827,906        8,985,598
Net Income                                   -0-             -0-            -0-            -0-       2,519,481        2,519,481
Common Stock Cash Dividends:                                                                                         
     Class A ($0.08 per share)               -0-             -0-            -0-            -0-        (357,598)        (357,598)
     Class B ($0.02 per share)               -0-             -0-            -0-            -0-         (69,000)         (69,000)
Purchase of Class B Common Stock
     (Note F)                                -0-             -0-       (172,300)    (2,740,137)            -0-       (2,740,137)
Issuance of Class A Common Stock                                                                                     
     (Notes F, G and I):                                                                                             
     401(k) Plan                             -0-             -0-            -0-            -0-             -0-          262,426
     Directors' Stock Plan                   -0-             -0-            -0-            -0-             -0-          228,749
     Non-qualified Stock Plan                -0-             -0-            -0-            -0-             -0-          358,417
Preferred Stock Dividends                    -0-             -0-            -0-            -0-        (376,849)        (376,849)
Issuance of Class A Common Stock                                                                                     
     Warrants (Notes C and F)                -0-             -0-            -0-            -0-             -0-        2,600,000
Issuance of Series A Preferred                                                                                       
     Stock in exchange for                                                                                           
     Subordinated Note                                                                                               
     (Notes C and F)                         -0-             -0-            -0-            -0-             -0-        7,616,667
Issuance of Series B Preferred                                                                                       
     Stock (Notes C and F)                   -0-             -0-            -0-            -0-             -0-       10,000,000
Issuance of Class B Common Stock,                                                                                    
     net of expenses (Notes C and                                                                                    
     F)                                      -0-             -0-            -0-            -0-             -0-       66,065,762
Income tax benefits relating to                                                                                      
     stock  plans                            -0-             -0-            -0-            -0-             -0-          132,000
                                        --------     -----------       --------    -----------     -----------   --------------
Balance at December 31, 1996            (663,180)    $(6,638,284)      (172,300)   $(2,740,137)    $10,543,940   $   95,225,516
</TABLE>
                                                                        
                                                                          
                                   
See accompanying notes.            


                                       F-5


<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
           CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (continued)
<TABLE>
<CAPTION>
                                                                         Class A                 Class B                  Restricted
                                          Preferred Stock              Common Stock            Common Stock                 Stock   
                                        Shares       Amount       Shares          Amount      Shares        Amount        Deferrals 
<S>                                     <C>      <C>              <C>         <C>           <C>         <C>              <C>     
Balance at December 31, 1996            2,000    $20,000,000      5,155,331   $ 7,994,235   3,500,000   $66,065,762      $    -0-
Net Loss                                  -0-            -0-            -0-           -0-         -0-           -0-           -0-  
Common Stock Cash Dividends                                                                              
     ($0.08) per share                    -0-            -0-            -0-           -0-         -0-           -0-           -0-  
Preferred Stock Dividends                 -0-            -0-            -0-           -0-         -0-           -0-           -0-  
Issuance of Class A Common Stock                                                                         
     (Notes F and G):                                                                                    
     Directors' Stock Plan                -0-            -0-            501         9,645         -0-           -0-           -0-  
     Non-qualified Stock Plan             -0-            -0-         29,850       317,151         -0-           -0-           -0-  
     Stock Award Restricted                                                                                                   
     Stock Plan                           -0-            -0-        122,034     1,200,000         -0-           -0-           -0-  
Issuance of Class B Common Stock                                                                                              
     (Notes F and I):                                                                                                       
     401(k) Plan                          -0-            -0-            -0-           -0-      15,364       282,384           -0-  
Issuance of Series B Preferred                                                                                              
     Stock (Note F)                        60        600,000            -0-           -0-         -0-           -0-           -0-
Issuance of Treasury Stock                                                                                                
     (Notes F, G, and I):                                                                                                  
     401(k) Plan                          -0-            -0-            -0-           -0-         -0-        49,658           -0-  
     Non-qualified Stock Plan             -0-            -0-            -0-           -0-         -0-           -0-           -0-  
Purchase of Class A Common Stock                                                                                        
     (Note F):                            -0-            -0-            -0-           -0-         -0-           -0-           -0-  
Income tax benefits relating to
     stock plans                          -0-            -0-            -0-       837,000         -0-           -0-           -0-  
                                        -----    -----------      ---------   -----------   ---------   -----------      -------   
Balance at December 31, 1997            2,060    $20,600,000      5,307,716   $10,358,031   3,515,364   $66,397,804      $    -0-  
                                        =====    ===========      =========   ===========   =========   ===========      =======   
<CAPTION>
                                                Class A                           Class B                                         
                                             Treasury Stock                   Treasury Stock            Retained                  
                                          Shares        Amount             Shares        Amount         Earnings         Total    
<S>                                     <C>          <C>                <C>          <C>             <C>              <C>         
Balance at December 31, 1996            (663,180)   (6,638,284)         $(172,300)   $(2,740,137)    $ 10,543,940     $ 95,225,516
Net Loss                                     -0-           -0-                -0-            -0-       (1,402,458)      (1,402,458
Common Stock Cash Dividends                                                                                                       
     ($0.08) per share                       -0-           -0-                -0-            -0-         (628,045)        (628,045
Preferred Stock Dividends                    -0-           -0-                -0-            -0-       (1,409,690)      (1,409,690
Issuance of Class A Common Stock                                                                                                  
     (Notes F and G):                                                                                                             
     Directors' Stock Plan                   -0-           -0-                -0-            -0-              -0-            9,645
     Non-qualified Stock Plan                -0-           -0-                -0-            -0-              -0-          317,151
     Stock Award Restricted                                                                                                       
     Stock Plan                              -0-           -0-                -0-            -0-              -0-        1,200,000
Issuance of Class B Common Stock                                                                                                  
     (Notes F and I):
     401(k) Plan                             -0-           -0-                -0-            -0-              -0-          282,384
Issuance of Series B Preferred                                                                                                    
     Stock (Note F)                          -0-           -0-                -0-            -0-              -0-          600,000
Issuance of Treasury Stock                                                                                                        
     (Notes F, G, and I):                                                                                                         
     401(k) Plan                             -0-           -0-              5,510         87,628              -0-          137,286
     Non-qualified Stock Plan             54,159     1,082,390                -0-            -0-         (500,556)         581,834
Purchase of Class A Common Stock                                                                                                  
     (Note F):                          (172,900)   (3,455,475)               -0-            -0-              -0-       (3,455,475
Income tax benefits relating to                                                                                                   
     stock plans                             -0-         -0-                  -0-            -0-              -0-          837,000
                                        --------   -----------           ---------   -----------       ----------      -----------
Balance at December 31, 1997            (781,921)  $(9,011,369)          $(166,790)  $(2,652,509)      $6,603,191      $92,295,148
                                        ========   ===========           =========   ===========       ==========      ===========
</TABLE>
                                                             
See accompanying notes.                                      
                                                             

                                       F-6
<PAGE>


                        GRAY COMMUNCIATIONS SYSTEMS, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                               Year Ended December 31,
                                                                                       1997             1996             1995
<S>                                                                              <C>              <C>              <C>          
Operating activities
     Net income (loss)                                                           $  (1,402,458)   $   2,519,481    $     930,969
     Items which did not use (provide) cash:
        Depreciation                                                                 7,800,217        4,077,696        2,633,360
        Amortization of intangible assets                                            6,718,302        3,584,845        1,325,526
        Amortization of deferred loan costs                                          1,083,303          270,813              -0-
        Amortization of program broadcast rights                                     3,501,330        2,742,712        1,647,035
        Amortization  of original  issue  discount  on 8%  subordinated note               -0-          216,667              -0-
        Write-off of loan acquisition  costs from early  extinguishment of debt            -0-        1,818,840              -0-
        Gain on disposition of television station                                          -0-       (5,671,323)             -0-
        Payments for program broadcast rights                                       (3,629,350)      (2,877,128)      (1,776,796)
        Compensation paid in Common Stock                                                  -0-          880,000        2,321,250
        Supplemental employee benefits                                                (196,057)        (855,410)        (370,694)
        Common Stock contributed to 401(K) Plan                                        419,670          262,426          298,725
        Deferred income taxes                                                        1,283,000          (44,000)         863,000
        Loss on asset sales                                                            108,998          201,792            1,652
       Changes in operating assets and liabilities:
           Trade accounts receivable                                                  (369,675)      (1,575,723)        (852,965)
           Recoverable income taxes                                                   (384,597)        (400,680)      (1,347,007)
           Inventories                                                                (101,077)         254,952         (181,034)
           Other current assets                                                       (569,745)         (21,248)         (11,208)
           Trade accounts payable                                                   (2,825,099)       2,256,795        1,441,745
           Employee compensation and benefits                                       (2,848,092)       2,882,379        1,011,667
           Accrued expenses                                                          1,279,164       (2,936,155)        (414,087)
           Accrued interest                                                           (325,409)       3,794,284           78,536
           Deferred revenue                                                            201,657          710,286              -0-
                                                                                 -------------    -------------    -------------
Net cash provided by operating activities                                            9,744,082       12,092,301        7,599,674

Investing activities
     Acquisitions of newspaper businesses                                                  -0-              -0-       (2,084,621)
     Acquisition of television businesses                                          (45,644,942)    (210,944,547)             -0-
     Disposition of television business                                                    -0-        9,480,699              -0-
     Purchases of property and equipment                                           (10,371,734)      (3,395,635)      (3,279,721)
     Proceeds from asset sales                                                          24,885          174,401            2,475
     Deferred acquisition costs                                                        (89,056)             -0-       (3,330,481)
     Payments on purchase liabilities                                                 (764,658)        (243,985)        (111,548)
     Other                                                                            (652,907)        (139,029)        (125,356)
                                                                                 -------------    -------------    -------------
Net cash used in investing activities                                              (57,498,412)    (205,068,096)      (8,929,252)

Financing activities Proceeds from borrowings:
         Short-term debt                                                                   -0-              -0-        1,200,000
         Long-term debt                                                             75,350,000      238,478,310        2,950,000
     Repayments of  borrowings:
         Short-term debt                                                                   -0-              -0-       (1,200,000)
         Long-term debt                                                            (22,678,127)    (109,434,577)      (1,792,516)
     Deferred loan costs                                                              (463,397)      (9,410,078)             -0-
     Dividends paid                                                                 (1,428,045)        (426,598)        (348,689)
     Class A Common Stock transactions                                               1,163,796          719,166          522,254
     Proceeds  from  equity  offering  B Class B Common  Stock,  net of                   
         expenses                                                                          -0-       66,065,762              -0-
     Proceeds from offering of Series B Preferred Stock                                    -0-       10,000,000              -0-
     Proceeds from settlement of interest rate swap agreement                              -0-          215,000              -0-
     Proceeds from sale of treasury shares                                             581,834              -0-              -0-
     Purchase of Class A Common Stock                                               (3,455,475)             -0-              -0-
     Purchase of Class B Common Stock                                                      -0-       (2,740,137)             -0-
                                                                                 -------------    -------------    -------------
Net Cash provided by financing activities                                           49,070,586      193,466,848        1,331,049
                                                                                 -------------    -------------    -------------
Increase in cash and cash equivalents                                                1,316,256          491,053            1,471
Cash and cash equivalents at beginning of year                                       1,051,044          559,991          558,520
                                                                                 -------------    -------------    -------------
Cash and cash equivalents at end of year                                         $   2,367,300    $   1,051,044    $     559,991
                                                                                 =============    =============    =============
</TABLE>


See accompanying notes.


                                      F-7
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A.   Summary of Significant Accounting Policies

     Description of Business

     The Company's  operations,  which are located in eight southeastern states,
include  eight  television  stations,  three daily  newspapers,  two area weekly
advertising only publications and paging operations.

     Principles of Consolidation

     The consolidated  financial  statements include the accounts of the Company
and its  subsidiaries.  All significant  intercompany  accounts and transactions
have been eliminated.

     Revenue Recognition

     The Company recognizes revenues as services are performed.

     Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect the amounts  reported in the financial  statements  and
accompanying notes. Actual results could differ from those estimates.

     Cash and Cash Equivalents

     Cash and cash  equivalents  include cash on deposit  with a bank.  Deposits
with the bank are generally insured in limited amounts.

     Inventories

     Inventories, principally newsprint and supplies, are stated at the lower of
cost or market.  The Company  uses the  last-in,  first-out  ("LIFO")  method of
determining  costs  for  substantially  all of  its  inventories.  Current  cost
exceeded the LIFO value of inventories by  approximately  $15,000 and $13,000 at
December 31, 1997, and 1996, respectively.

     Program Broadcast Rights

     Rights to programs available for broadcast under program license agreements
are initially recorded at the beginning of the license period for the amounts of
total  license  fees  payable  under the license  agreements  and are charged to
operating  expense  on the  basis of  total  programs  available  for use on the
straight-line  method.  The portion of the  unamortized  balance  expected to be
charged to operating  expense in the succeeding  year is classified as a current
asset, with the remainder  classified as a non-current  asset. The liability for
the license fees payable under the program  license  agreements is classified as
current or  long-term,  in  accordance  with the  payment  terms of the  various
license agreements.


                                      F-8
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

A.   Summary of Significant Accounting Policies (Continued)

     Property and Equipment

     Property  and  equipment  are  carried at cost.  Depreciation  is  computed
principally by the straight-line  method for financial reporting purposes and by
accelerated  methods  for  income  tax  purposes.  Buildings,  improvements  and
equipment are depreciated over estimated useful lives of approximately 35 years,
10 years and 5 years, respectively.

     Intangible Assets

     Intangible   assets  are  stated  at  cost  and  are  amortized  using  the
straight-line method. Goodwill is amortized over 40 years. Loan acquisition fees
are  amortized  over  the  life  of  the  applicable  indebtedness.  Non-compete
agreements  are amortized over the life of the specific  agreement.  Accumulated
amortization of intangible assets resulting from business acquisitions was $11.5
million and $4.9 million as of December 31, 1997, and 1996, respectively.

     If facts  and  circumstances  indicate  that  the  goodwill,  property  and
equipment or other assets may be impaired,  an evaluation  of  continuing  value
would  be  performed.  If  an  evaluation  is  required,  the  estimated  future
undiscounted  cash flows associated with these assets would be compared to their
carrying  amount to determine if a write down to fair market value or discounted
cash flow value is required.

     Income Taxes

     Deferred income taxes are provided on the differences between the financial
statement  and income tax basis of assets and  liabilities.  The Company and its
subsidiaries file a consolidated  federal income tax return.  Consolidated state
income tax returns are filed when appropriate and separate state tax returns are
filed  when  consolidation  is  not  available.  Local  tax  returns  are  filed
separately.

     Capital Stock

     On August 17, 1995, the Board of Directors declared a 50% stock dividend on
the Company's  Class A Common Stock payable  October 2, 1995 to  stockholders of
record  on  September  8,  1995,  to effect a three  for two  stock  split.  All
applicable  share and per share data have been  adjusted  to give  effect to the
stock split.

     Earnings Per Common Share

     In 1997, the Financial Accounting Standards Board issued Statement No. 128,
Earnings per Share ("Statement 128").  Statement 128 replaced the calculation of
primary and fully diluted earnings per share with basic and diluted earnings per
share.  Unlike primary earnings per share, basic earnings per share excludes any
dilutive  effects of  options,  warrants  and  convertible  securities.  Diluted
earnings  per share is very similar to the  previously  reported  fully  diluted
earnings per share.  All  earnings  per share  amounts for all periods have been
presented,  and  where  appropriate,   restated  to  conform  to  Statement  128
requirements.


                                      F-9
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

     A. Summary of Significant Accounting Policies (Continued)

     Stock Based Compensation

     The Company has elected to follow  Accounting  Principles Board Opinion No.
25,   "Accounting  for  Stock  Issued  to  Employees"  ("APB  25")  and  related
interpretations  in  accounting  for its  stock  options.  Under  APB 25, if the
exercise  price of the stock  options  granted by the Company  equals the market
price of the underlying stock on the date of the grant, no compensation  expense
is recognized.

     Concentration of Credit Risk

     The  Company  provides  print  advertising  and  advertising  air  time  to
national,  regional and local  advertisers  within the geographic areas in which
the  Company  operates.  Credit  is  extended  based  on an  evaluation  of  the
customer's financial  condition,  and generally advance payment is not required.
Credit losses are provided for in the financial statements and consistently have
been within management's expectations.

     Fair Value of Financial Instruments

     The Company has adopted FASB Statement No. 107, Disclosure about Fair Value
of Financial Instruments, which requires disclosure of fair value, to the extent
practical,  of certain of the Company's  financial  instruments.  The fair value
amounts do not necessarily represent the amount that could be realized in a sale
or settlement.  The Company's financial instruments are comprised principally of
long-term debt and preferred stock.

     The estimated  fair value of long-term  debt at December 31, 1997, and 1996
exceeded book value by $13.2 million and $9.6  million,  respectively.  The fair
value of the Preferred  Stock at December 31, 1997,  and 1996  approximates  its
carrying  value at that date.  The Company  does not  anticipate  settlement  of
long-term debt or preferred stock at other than book value.

     The fair value of other financial instruments  classified as current assets
or  liabilities  approximates  their  carrying  values  due  to  the  short-term
maturities of these instruments.

     Reclassifications

     Certain amounts in the accompanying  consolidated financial statements have
been reclassified to conform to the 1997 format.

B.   Business Disposition

     The  Company  sold  the  assets  of  KTVE  Inc.  (the  "KTVE  Sale"),   its
NBC-affiliated  television station, in Monroe,  Louisiana-El Dorado, Arkansas on
August 20, 1996.  The sales price  included $9.5 million in cash plus the amount
of the accounts receivable on the date of closing to the extent collected by the
buyer,  to be paid to the Company  within 150 days  following  the closing  date
(approximately $829,000). The Company recognized a pre-tax gain of approximately
$5.7  million  and  estimated  income  taxes of  approximately  $2.8  million in
connection with the sale.


                                      F-10
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

C.   Business Acquisitions

     The  Company's  acquisitions  have been  accounted  for under the  purchase
method of accounting.  Under the purchase  method of accounting,  the results of
operations  of  the  acquired   businesses  are  included  in  the  accompanying
consolidated  financial statements as of their respective acquisition dates. The
assets  and  liabilities  of  acquired  businesses  are  included  based  on  an
allocation of the purchase price.

     Pending Acquisition

     On February 13, 1998, the Company signed a definitive purchase agreement to
acquire all of the outstanding  capital stock of Busse Broadcasting  Corporation
("Busse").  The purchase price is approximately $112.0 million plus Busse's cash
and cash  equivalents  less Busse's  indebtedness  including its 11 5/8 % Senior
Secured Notes due 2000.  Busse owns and operates three VHF television  stations:
KOLN-TV,    the    CBS-affiliate    operating    on    Channel    10   in    the
Lincoln-Hastings-Kearney,  Nebraska television market, and its satellite station
KGIN-TV,  the  CBS-affiliate  operating  on  Channel 11  serving  Grand  Island,
Nebraska; and WEAU-TV, the NBC-affiliate operating on Channel 13 serving the Eau
Claire-La  Crosse,  Wisconsin  market.  The  purchase of Busse is subject to FCC
approval.  The acquisition is expected to close on or before  September 1, 1998.
In connection with the proposed purchase of Busse, the Company will pay Bull Run
Corporation ("Bull Run"), a principal stockholder of the Company, a finder's fee
equal to 1% of the purchase price for services performed,  none of which was due
and included in accounts payable at December 31, 1997.

     1997 Acquisitions

     On August 1, 1997,  the Company  purchased the assets of WITN-TV  ("WITN").
The purchase  price of  approximately  $41.7 million  consisted of $40.7 million
cash,  $600,000 in acquisition  related  costs,  and  approximately  $400,000 in
liabilities  which  were  assumed  by the  Company.  Based  on  the  preliminary
allocation of the purchase price, the excess of the purchase price over the fair
value of net tangible  assets  acquired was  approximately  $37.4  million.  The
Company funded the costs of this acquisition  through its senior credit facility
(the  "Senior  Credit  Facility").  WITN  operates  on  Channel  7  and  is  the
NBC-affiliate in the  Greenville-Washington-New  Bern, North Carolina market. In
connection  with the  purchase of the assets of WITN ("WITN  Acquisition"),  the
Company will pay Bull Run a fee equal to 1% of the  purchase  price for services
performed,  of which  $400,000  was due and  included  in  accounts  payable  at
December 31, 1997.

     On April 24, 1997, the Company  acquired all of the issued and  outstanding
common  stock of GulfLink  Communications,  Inc.  ("GulfLink")  of Baton  Rouge,
Louisiana.  The GulfLink operations include nine transportable  satellite uplink
trucks.  The purchase  price of  approximately  $5.2  million  consisted of $4.1
million cash,  $127,000 in acquisition  related costs,  and  approximately  $1.0
million  in  liabilities  which  were  assumed  by  the  Company.  Based  on the
preliminary  allocation of the purchase price,  the excess of the purchase price
over the fair value of net  tangible  assets  acquired  was  approximately  $3.6
million.  The Company  funded the costs of this  acquisition  through its Senior
Credit Facility. In connection with the purchase of the common stock of GulfLink
Communications,  Inc. (the "GulfLink Acquisition"),  the Company paid Bull Run a
fee equal to $58,000 for services performed.

     Unaudited pro forma  operating  data for the year ended  December 31, 1997,
and 1996 is  presented  below  and  assumes  that the WITN  Acquisition  and the
GulfLink Acquisition occurred on January 1, 1996.


                                      F-11
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)


Business Acquisitions (continued)

     1997 Acquisitions (continued)

     This  unaudited pro forma  operating data does not purport to represent the
Company's actual results of operations had the WITN Acquisition and the GulfLink
Acquisition  occurred on January 1, 1996,  and should not serve as a forecast of
the  Company's  operating  results  for  any  future  periods.   The  pro  forma
adjustments are based solely upon certain  assumptions that management  believes
are  reasonable  under  the  circumstances  at this  time.  Unaudited  pro forma
operating  data for the  year  ended  December  31,  1997,  are as  follows  (in
thousands, except per common share data):

<TABLE>
<CAPTION>
                                                                  WITN        GulfLink     Pro forma     Adjusted
                                                    Gray       Acquisition  Acquisition   Adjustments    Pro Forma
                                                                            (Unaudited)
<S>                                                 <C>            <C>           <C>             <C>      <C>      
Revenues, net                                       $ 103,548      $ 4,551       $ 1,000         $ -0-    $ 109,099
                                                    =========      =======       =======         =====    =========
Net income (loss) available to common
    stockholders                                    $ (2,812)        $ 146          $ 74     $ (1,177)    $ (3,769)
                                                    ========         =====          ====     ========     ========
Income (loss) per share available to
    common stockholders:
    Basic                                            $ (0.36)                                              $ (0.48)
                                                     =======                                               =======
    Diluted                                          $ (0.36)                                              $ (0.48)
                                                     =======                                               =======
</TABLE>

Unaudited pro forma  operating data for the year ended December 31, 1996, are as
follows (in thousands, except per common share data):

<TABLE>
<CAPTION>
                                           WITN       GulfLink      KTVE         First        Pro forma    Adjusted
                              Gray     Acquisition  Acquisition     Sale        American     Adjustments   Pro Forma
                                                                              Acquisition
                                                                 (Unaudited)
<S>                          <C>            <C>          <C>       <C>           <C>             <C>       <C>     
Revenues, net                $ 79,305       $ 8,431      $ 2,937   $ (2,968)     $ 21,203        $ -0-     $108,908
                             ========       =======      =======   ========      ========        =====     ========
Net income (loss)
   available to common
stockholders                  $ 2,143       $ 2,566        $ 197   $ (3,173)    $ (1,773)    $ (2,357)    $ (2,397)
                              =======       =======        =====   ========     =========    ========     ========
Income (loss) per
   share available to
   common stockholders:
         Basic                 $ 0.40                                                                      $ (0.30)
                               ======                                                                      =======
         Diluted               $ 0.38                                                                      $ (0.30)
                               ======                                                                      =======
</TABLE>

     The pro forma results  presented  above include  adjustments to reflect (i)
the incurrence of interest  expense to fund the GulfLink  Acquisition,  the WITN
Acquisition,   and  the  First   American   Acquisition   (as  defined  in  1996
Acquisitions),  (ii) depreciation and amortization of assets acquired, (iii) the
reduction  of  employee   compensation   related  to   severance   and  vacation
compensation for 1996, (iv) the elimination of the corporate expense  allocation
net  of  additional   accounting  and  administrative   expenses  for  the  WITN
Acquisition and the First American  Acquisition,  (v) increased  pension expense
for the First American  Acquisition,  and (vi) the income tax effect of such pro
forma  adjustments.  Average  outstanding  shares  used to  calculate  pro forma
earnings per share data for 1996  include the  3,500,000  Class B Common  shares
issued in connection with the First American Acquisition.


                                      F-12
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

C.   Business Acquisitions (continued)

     1996 Acquisitions

     On September 30, 1996, the Company  purchased  from First  American  Media,
Inc. substantially all of the assets used in the operation of two CBS-affiliated
television stations, WCTV-TV ("WCTV") serving Tallahassee,  Florida-Thomasville,
Georgia and WKXT-TV  ("WKXT") in Knoxville,  Tennessee,  as well as those assets
used in the operations of a satellite  uplink and production  services  business
and a  communications  and paging business (the "First  American  Acquisition").
Subsequent to the First American  Acquisition,  the Company  rebranded WKXT with
the call  letters  WVLT  ("WVLT") as a component  of its strategy to promote the
station's  upgraded news product.  The purchase  price of  approximately  $183.9
million  consisted of $175.5 million cash,  $1.8 million in acquisition  related
costs,  and the assumption of  approximately  $6.6 million of  liabilities.  The
excess of the purchase price over the fair value of net tangible assets acquired
was approximately $160.2 million. The Company's Board of Directors has agreed to
pay Bull Run, a fee equal to approximately  $1.7 million for services  performed
in connection with this acquisition.  At December 31, 1997, $450,000 of this fee
remains payable and is included in accounts payable.

     The First American  Acquisition  and the early  retirement of the Company's
existing bank credit facility and other senior indebtedness (see Notes D and F),
were funded as follows: net proceeds of $66.1 million from the sale of 3,500,000
shares of the  Company's  Class B Common Stock;  net proceeds of $155.2  million
from the sale of $160.0 million principal amount of the Company's 10 5/8% Senior
Subordinated Notes due 2006; $16.9 million of borrowings under the Senior Credit
Facility;  and $10.0  million net proceeds  from the sale of 1,000 shares of the
Company's  Series B Preferred Stock with warrants to purchase  500,000 shares of
the  Company's  Class A Common  Stock at $24 per  share.  The shares of Series B
Preferred Stock were issued to Bull Run and to J. Mack Robinson, Chairman of the
Board of Bull Run and President and Chief Executive Officer of the Company,  and
certain of his  affiliates.  The Company  obtained an opinion from an investment
banker as to the  fairness  of the terms of the sale of such  Series B Preferred
Stock with warrants.

     In   connection   with  the  First   American   Acquisition,   the  Federal
Communications  Commission  (the  "FCC")  ordered  the  Company to apply for FCC
approval to divest  itself of WALB-TV  ("WALB")  in Albany,  Georgia and WJHG-TV
("WJHG") in Panama  City,  Florida by March 31, 1997 to comply with  regulations
governing  common  ownership of  television  stations with  overlapping  service
areas. The FCC is currently  reexamining  these  regulations,  and if it revises
them in accordance  with the interim policy it has adopted,  divestiture of WJHG
would not be required.  Accordingly,  the Company  requested and in July of 1997
received  an  extension  of  the  divestiture   deadline  with  regard  to  WJHG
conditioned  upon  the  outcome  of the  rulemaking  proceedings.  It can not be
determined  when the FCC will complete its  rulemaking on this subject.  Also in
July of 1997, the Company obtained FCC approval to transfer control of WALB to a
trust with a view towards the trustee  effecting (i) a swap of WALB's assets for
assets  of  one or  more  television  stations  of  comparable  value  and  with
comparable broadcast cash flow in a transaction  qualifying for deferred capital
gains treatment under the "like-kind  exchange" provision of Section 1031 of the
Internal  Revenue Code of 1986,  or (ii) a sale of such assets.  Under the trust
arrangement,  the  Company  relinquished  operating  control of the station to a
trustee  while  retaining the economic  risks and benefits of ownership.  If the
trustee  is  required  to  effect  a sale of WALB,  the  Company  would  incur a
significant  gain and related tax liability,  the payment of which could have an
adverse  effect on the Company's  ability to acquire  comparable  assets without
incurring  additional  indebtedness.  The FCC  allowed  up to six months for the
trustee to file an application  seeking the agency's approval of a swap or sale.
This six month period expired in January 1998 without a swap or


                                      F-13
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

C.   Business Acquisitions (continued)

     1996 Acquisitions (continued)

sale being executed. The trustee has filed an application requesting a six month
extension to effect a swap or sale.  The FCC has not yet ruled on this extension
application.

     Condensed  unaudited  balance  sheets of WALB and WJHG are as  follows  (in
thousands):

<TABLE>
<CAPTION>
                                                                  WALB                            WJHG
                                                                              December 31,
                                                          1997            1996            1997            1996
                                                                              (Unaudited)
<S>                                                         <C>             <C>             <C>             <C>    
Current assets                                              $ 2,379         $ 2,058         $ 1,053         $ 1,079
Property and equipment                                        1,473           1,579             848             981
Other assets                                                    471             100             346              55
                                                            -------         -------         -------         -------
     Total assets                                           $ 4,323         $ 3,737         $ 2,247         $ 2,115
                                                            =======         =======         =======         =======

Current liabilities                                         $   994         $ 1,189         $   350         $   497
Other liabilities                                               215             242             127             -0-
Stockholder's equity                                          3,114           2,306           1,770           1,618
                                                            -------         -------         -------         -------
     Total liabilities and stockholder's equity             $ 4,323         $ 3,737         $ 2,247         $ 2,115
                                                            =======         =======         =======         =======
</TABLE>

     Condensed  unaudited  income  statement  data  for the  three  years  ended
December 31, 1997, for WALB and WJHG are as follows (in thousands):

<TABLE>
<CAPTION>
                                                  WALB                                      WJHG
                                         Year ended December 31,                   Year ended December 31,
                                    1997          1996          1995          1997           1996          1995
                                                                    (Unaudited)
<S>                                  <C>           <C>            <C>           <C>           <C>           <C>    
Broadcasting revenues                $ 10,090      $ 10,611       $ 9,445       $ 4,896       $ 5,217       $ 3,843
Expenses                                4,770         5,070         4,650         3,757         4,131         3,573
                                     --------      --------       -------       -------       -------       -------
Operating income                        5,320         5,541         4,795         1,139         1,086           270
Other income (expense)                      3             7            17           (5)             6            60
                                     --------      --------       -------       -------       -------       -------
Income before income taxes           $  5,323      $  5,548       $ 4,812       $ 1,134       $ 1,092       $   330
                                     ========      ========       =======       =======       =======       =======

Net income                           $  3,295      $  3,465       $ 2,984       $   737       $   685       $   205
                                     ========      ========       =======       =======       =======       =======
</TABLE>

     On January 4, 1996, the Company  purchased  substantially all of the assets
of WRDW-TV, a CBS television  affiliate serving the Augusta,  Georgia television
market (the "Augusta  Acquisition").  The purchase price of approximately  $37.2
million which included assumed  liabilities of approximately  $1.3 million,  was
financed primarily through long-term  borrowings.  The assets acquired consisted
of office equipment and broadcasting  operations located in North Augusta, South
Carolina.  The excess of the purchase  price over the fair value of net tangible
assets acquired was approximately  $32.5 million. In connection with the Augusta
Acquisition, the Company's Board of Directors approved the payment of a $360,000
fee to Bull Run.

     Funds for the Augusta  Acquisition  were obtained from the  modification of
the  Company's  existing  bank debt on January  4, 1996 (the  "Bank  Loan") to a
variable rate reducing revolving credit facility (the


                                      F-14
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

C.   Business Acquisitions (continued)

     1996 Acquisitions (continued)

"Old Credit  Facility") and the sale to Bull Run of an 8% subordinated  note due
January 3, 2005 in the  principal  amount of $10.0  million (the "8% Note").  In
connection  with the sale of the 8% Note,  the Company  also issued  warrants to
Bull Run to purchase 487,500 shares of Class A Common Stock at $17.88 per share,
337,500 shares of which were vested at December 31, 1997. The remainder vests in
four equal annual installments of 37,500 shares through 2001. Approximately $2.6
million of the $10.0  million of proceeds  from the 8% Note was allocated to the
warrants and increased Class A Common Stock.  The Old Credit  Facility  provided
for a  credit  line up to  $54.2  million.  This  transaction  also  required  a
modification  of the interest rate of the Company's $25.0 million senior secured
note with an institutional investor (the "Senior Note") from 10.08% to 10.7%.

     As part of the financing  arrangements for the First American  Acquisition,
the Old Credit  Facility and the Senior Note were retired and the Company issued
to Bull Run, in  exchange  for the 8% Note,  1,000  shares of Series A Preferred
Stock. The warrants issued with the 8% Note were retired and the warrants issued
with the Series A Preferred Stock will vest in accordance with the same schedule
described above provided the Series A Preferred Stock remains  outstanding.  The
Company  recorded an  extraordinary  charge of $5.3 million  ($3.2 million after
taxes or $0.58 per basic  common  share and $0.56 per diluted  common  share for
1996) in connection  with the early  retirement of the $25.0 million Senior Note
and the write-off of loan  acquisition  costs from the early  extinguishment  of
debt.

     Unaudited pro forma  operating  data for the year ended  December 31, 1996,
and 1995 is presented below and assumes that the Augusta Acquisition,  the First
American Acquisition, and the KTVE Sale occurred on January 1, 1995.

     This  unaudited pro forma  operating data does not purport to represent the
Company's  actual results of operations had the Augusta  Acquisition,  the First
American Acquisition,  and the KTVE Sale occurred on January 1, 1995, and should
not serve as a  forecast  of the  Company's  operating  results  for any  future
periods.  The pro forma  adjustments  are based solely upon certain  assumptions
that management  believes are reasonable  under the  circumstances at this time.
Unaudited pro forma  operating data for the year ended December 31, 1996, are as
follows (in thousands, except per common share data):

<TABLE>
<CAPTION>
                                                                           First
                                                               KTVE       American     Pro forma       Adjusted
                                                 Gray          Sale     Acquisition   Adjustments      Pro Forma
                                                                          (Unaudited)
<S>                                               <C>         <C>           <C>           <C>             <C>
Revenues, net                                    $ 79,305     $ (2,968)     $ 21,203         $ -0-        $ 97,540
                                                 ========     ========      ========         =====        ========
Net income (loss) before extraordinary
    charge available to common
    stockholders                                  $ 5,301     $ (3,173)     $ (1,773)     $ (1,743)       $ (1,388)
                                                  =======     ========      ========      ========        ========
Income (loss) per share available to
    common stockholders before
    extraordinary charge:
          Basic                                    $ 0.98                                                  $ (0.17)
                                                   ======                                                  =======
          Diluted                                  $ 0.94                                                  $ (0.17)
                                                   ======                                                  =======
</TABLE>



                                      F-15
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

C.   Business Acquisitions (continued)

     1996 Acquisitions (continued)

     Unaudited pro forma  operating  data for the year ended  December 31, 1995,
are as follows (in thousands, except per common share data):

<TABLE>
<CAPTION>
                                                 Augusta        KTVE         First      Pro forma      Adjusted
                                     Gray      Acquisition      Sale       American    Adjustments    Pro Forma
                                                                          Acquisition
                                                                    (Unaudited)
<S>                                   <C>          <C>         <C>           <C>         <C>            <C>      
Revenues, net                        $ 58,616      $ 8,660     $ (4,188)     $ 27,321        $ 228      $ 90,637
                                     ========      =======     ========      ========        ======     ========
Net income (loss) available
    to common stockholders            $   931      $ 2,242       $ (278)      $ 6,348    $ (15,316)     $ (6,073)
                                      =======      =======       ======       =======    =========      ========
Income (loss) per share
    available to common
    stockholders:
         Basic                      $    0.21                                                            $ (0.77)
                                    =========                                                            =======
         Diluted                    $    0.21                                                            $ (0.77)
                                    =========                                                            =======
</TABLE>

     The pro forma results  presented  above include  adjustments to reflect (i)
the incurrence of interest  expense to fund the First American  Acquisition  and
the WRDW  Acquisition,  (ii)  depreciation  and amortization of assets acquired,
(iii) the reduction of employee  compensation  related to severance and vacation
compensation for 1996, (iv) the elimination of the corporate expense  allocation
net of additional accounting and administrative  expenses for the First American
Acquisition,  (v) increased pension expense for the First American  Acquisition,
and  (vi)  the  income  tax  effect  of  such  pro  forma  adjustments.  Average
outstanding  shares used to calculate pro forma earnings per share data for 1996
and 1995 include the 3,500,000  Class B Common shares issued in connection  with
the First American Acquisition.

1995 Acquisitions

     On January 6, 1995, the Company  purchased  substantially all of the assets
of the Gwinnett  Post-Tribune  and assumed  certain  liabilities ( the "Gwinnett
Acquisition").   The  assets   consisted  of  office  equipment  and  publishing
operations  located  in  Lawrenceville,  Georgia.  The  purchase  price  of $3.7
million,  including assumed liabilities of approximately  $370,000,  was paid by
approximately  $1.2 million in cash (financed through  long-term  borrowings and
cash from  operations),  the issuance of 44,117 shares of the Company's  Class A
Common Stock  (having fair value of $500,000),  and $1.5 million  payable to the
sellers  pursuant to  non-compete  agreements.  The excess of the purchase price
over the fair value of net  tangible  assets  acquired  was  approximately  $3.4
million.  In connection  with the Gwinnett  Acquisition  the Company's  Board of
Directors approved the payment of a $75,000 fee to Bull Run.


                                      F-16
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

D.   Long-term Debt

     Long-term debt consists of the following (in thousands):

                                                              December 31,
                                                           1997           1996
10 5/8 % Senior Subordinated Notes due 2006            $ 160,000      $ 160,000
Senior Credit Facility                                    65,630         12,680
Other                                                      1,446            688
                                                       ---------      ---------
                                                         227,076        173,368
Less current portion                                        (400)          (140)
                                                       ---------      ---------
                                                       $ 226,676      $ 173,228
                                                       =========      =========

     On September 20, 1996, the Company sold $160.0 million  principal amount of
the  Company's  10 5/8%  Senior  Subordinated  Notes (the  "Senior  Subordinated
Notes") due 2006. The net proceeds of $155.2  million from this offering,  along
with the net  proceeds  from (i) the KTVE  Sale,  (ii) the  issuance  of Class B
Common Stock, (iii) the issuance of Series B Preferred Stock and (iv) borrowings
under the Senior  Credit  Facility,  were used in financing  the First  American
Acquisition  as well as the  early  retirement  of the  Senior  Note and the Old
Credit  Facility.   Interest  on  the  Senior   Subordinated  Notes  is  payable
semi-annually on April 1 and October 1, commencing April 1, 1997.

     The Senior  Subordinated  Notes are jointly and severally  guaranteed  (the
"Subsidiary  Guarantees") by all of the Company's  subsidiaries (the "Subsidiary
Guarantors").  The obligations of the Subsidiary Guarantors under the Subsidiary
Guarantees is subordinated, to the same extent as the obligations of the Company
in respect of the Senior Subordinated Notes, to the prior payment in full of all
existing and future senior debt of the Subsidiary Guarantors (which will include
any guarantee issued by such Subsidiary Guarantors of any senior debt).

     The Company is a holding  company  with no material  independent  assets or
operations, other than its investment in its subsidiaries. The aggregate assets,
liabilities,  earnings and equity of the Subsidiary Guarantors are substantially
equivalent to the assets,  liabilities,  earnings and equity of the Company on a
consolidated  basis.  The  Subsidiary  Guarantors  are,  directly or indirectly,
wholly-owned  subsidiaries of the Company and the Subsidiary  Guarantees will be
full,  unconditional and joint and several. All of the current and future direct
and  indirect  subsidiaries  of the  Company  will be  guarantors  of the Notes.
Accordingly,  separate financial statements and other disclosures of each of the
Subsidiary  Guarantors are not presented because  management has determined that
they are not material to investors.

The Company has a $125.0 million Senior Credit  Facility,  as amended,  which is
comprised  of a term  loan  (the  "Term  Commitment")  of  $71.5  million  and a
revolving  credit  facility (the "Revolving  Commitment") of $53.5 million.  The
agreement  pursuant  to which the Senior  Credit  Facility  was issued  contains
certain  restrictive  provisions,  which,  among  other  things,  limit  capital
expenditures  and  additional  indebtedness  and require  minimum levels of cash
flows.  The  Senior   Subordinated  Notes  also  contained  similar  restrictive
provisions.  Additionally,  the  effective  interest  rate of the Senior  Credit
Facility  can be  changed  based  upon  the  Company's  maintenance  of  certain
operating  ratios as defined by the Senior  Credit  Facility,  not to exceed the
lender's prime rate plus 0.5% or LIBOR plus 2.25%.  The effective  interest rate
on the Senior Credit  Facility at December 31, 1997, and 1996 was 7.9% and 8.4%,
respectively.


                                      F-17
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

D.   Long-term Debt (continued)

     The amounts  available  under the Revolving  Commitment  will be reduced by
$7,356,000 in 1998; $8,025,000 in years 1999, 2000, 2001 and 2002; $9,363,000 in
2003; and $4,681,000 in 2004.

     The amount  borrowed  by the  Company on  December  31, 1999 under the Term
Commitment  will be  converted  to a four  and  one-half  year  term  loan.  The
principal  of the term loan shall be repaid in  nineteen  consecutive  quarterly
installments  commencing on December 31, 1999.  Each of the first five quarterly
installments are equal to 2.50% of the principal balance outstanding at December
31, 1999. Each of the next thirteen quarterly installments are equal to 3.75% of
the principal balance outstanding at December 31, 1999. The nineteenth and final
installment due June 30, 2004 will be equal to the remaining balance outstanding
and any outstanding interest due on June 30, 2004.

     The  Company is  charged a  commitment  fee on the excess of the  aggregate
average  daily  undisbursed  amount  of the  Revolving  Commitment  and the Term
Commitment over the amount outstanding. At December 31, 1997, the commitment fee
was 0.375% per annum. At December 31, 1997, the Company has approximately  $65.6
million  outstanding  on the Senior Credit  Facility.  At December 31, 1997, the
Company's  interest rate for the Senior Credit  Facility,  was based on a spread
over LIBOR of 1.75% or Prime.

     The Senior Subordinated Notes and the Senior Credit Facility are secured by
substantially all of the Company's existing and hereafter acquired assets.

     At December 31, 1997,  retained earnings of approximately  $1.4 million and
$1.0 million were  available  for  dividends to holders of preferred  and common
stock, respectively.

     Aggregate minimum principal maturities on long-term debt as of December 31,
1997, were as follows (in thousands):

               1998                             $     400
               1999                                 8,593
               2000                                10,300
               2001                                11,165
               2002                                11,058
               Thereafter                         185,560
                                                ---------
                                                $ 227,076

     The Company made interest  payments of  approximately  $21.3 million,  $7.6
million, and $5.4 million during 1997, 1996 and 1995, respectively.

     In  the  quarter  ended  September  30,  1996,  the  Company   recorded  an
extraordinary  charge of $5.3  million  ($3.2  million  after taxes or $0.58 per
basic common share or $0.56 per diluted  common  share) in  connection  with the
early  retirement  of the Senior  Note and the  write-off  of  unamortized  loan
acquisition costs of the Senior Note and the Old Credit Facility  resulting from
the early extinguishment of debt.


                                      F-18
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

E.   Supplemental Employee Benefits and Other Agreements

     The Company had an employment agreement with its former President, Ralph W.
Gabbard,  which provided for an award of 122,034 shares of the Company's Class A
Common Stock if his employment with the Company  continued until September 1999.
Mr.  Gabbard died  unexpectedly  in September  1996.  The Company  awarded these
shares to the estate of Mr.  Gabbard.  Approximately  $880,000  and  $240,000 of
expense was recorded in 1996 and 1995, respectively.

     In December 1995, the Company amended an existing  employment  agreement to
pay consulting fees to its former chief executive officer.  The Company recorded
approximately $596,000 of corporate and administrative  expenses during the year
ended December 31, 1995, in accordance with the terms of the amended  employment
agreement.  Additionally,  in December 1995 the Company issued 150,000 shares of
the  Company's  Class A Common Stock to this former chief  executive  officer in
accordance  with his  employment  agreement  which was amended to remove certain
restrictions,   including,  among  others,  a  time  requirement  for  continued
employment. Compensation expense of approximately $2.1 million was recognized in
1995 for the  150,000  shares of Class A Common  Stock  issued  pursuant to this
agreement.

     The Company  has entered  into  supplemental  retirement  benefit and other
agreements  with certain key employees.  These benefits are to be paid primarily
in equal monthly  amounts over the employees' life for a period not to exceed 15
years  after  retirement.   The  Company  charges  against   operations  amounts
sufficient  to fund the present  value of the  estimated  lifetime  supplemental
benefit over each employee's anticipated remaining period of employment.

     The following  summarizes activity relative to certain officers' agreements
and the supplemental employee benefits (in thousands):

                                                        December 31,
                                             1997           1996           1995
Beginning liability                       $ 3,158        $ 2,938        $ 2,518
                                          -------        -------        -------
Provision                                     161            918            976
Forfeitures                                   -0-            -0-           (169)
                                          -------        -------        -------
Net expense                                   161            918            807
Payments                                   (1,793)          (698)          (387)
                                          -------        -------        -------
Net change                                 (1,632)           220            420
                                          -------        -------        -------
Ending liability                            1,526          3,158          2,938
Less current portion                         (365)        (1,801)          (725)
                                          -------        -------        -------
                                          $ 1,161        $ 1,357        $ 2,213
                                          =======        =======        =======

F.   Stockholders' Equity and Earnings Per Share

     The Company amended its Articles of Incorporation to increase to 50,000,000
the number of shares of all classes of stock which the Company has the authority
to issue,  of which,  15,000,000  shares are  designated  Class A Common  Stock,
15,000,000 shares are designated Class B Common Stock, and 20,000,000 shares are
designated  "blank check"  preferred  stock for which the Board of Directors has
the authority to determine the rights, powers, limitations and restrictions. The
rights of the Company's  Class A and Class B Common Stock are identical,  except
that the  Class A Common  Stock  has 10 votes  per  share and the Class B Common
Stock has one vote per share. The Class A and Class B Common Stock


                                      F-19
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

F.   Stockholders' Equity and Earnings Per Share (Continued)

receive  cash  dividends on an equal per share basis.  In  September  1996,  the
Company  issued  1,000  shares  each of Series A and  Series B  Preferred  Stock
relating to the financing arrangements for the First American Acquisition.

     As part of the financing for the Augusta Acquisition,  funding was obtained
from the 8% Note, which included the issuance of detachable warrants to Bull Run
to purchase 487,500 shares of Class A Common Stock at $17.88 per share,  337,500
shares of which were vested at December 31, 1997.  The  remainder  vests in four
equal annual installments of 37,500 through 2001.  Approximately $2.6 million of
the $10.0 million of proceeds from the 8% Note was allocated to the warrants and
increased Class A Common Stock.  This allocation of the proceeds was based on an
estimate of the relative fair values of the 8% Note and the warrants on the date
of issuance.  The Company  amortized  the original  issue  discount on a ratable
basis in accordance with the original terms of the 8% Note through September 30,
1996. The Company  recognized  approximately  $217,000 in amortization costs for
the $2.6  million  original  issue  discount.  In  September  1996,  the Company
exchanged the 8% Note with Bull Run for 1,000 shares of  liquidation  preference
Series A Preferred  Stock yielding 8%. The warrants issued with the 8% Note were
retired and the warrants  issued with the Series A Preferred  Stock will vest in
accordance  with  the  same  schedule  described  above  provided  the  Series A
Preferred Stock remains outstanding.  The holder of the Series A Preferred Stock
will receive cash dividends at an annual rate of $800 per share. The liquidation
or redemption price of the Series A Preferred Stock is $10,000 per share.

     As part of the financing for the First  American  Acquisition,  the Company
also issued 1,000 shares of Series B Preferred Stock,  with warrants to purchase
an aggregate of 500,000  shares of Class A Common Stock at an exercise  price of
$24.00 per share.  Of these  warrants  300,000  vested upon  issuance,  with the
remaining warrants vesting in five equal annual  installments  commencing on the
first  anniversary  of the date of  issuance.  The shares of Series B  Preferred
Stock were issued to Bull Run and to J. Mack Robinson,  Chairman of the Board of
Bull Run and President and Chief Executive  Officer of the Company,  and certain
of his  affiliates.  The Company  obtained a written  opinion from an investment
banker as to the  fairness  of the terms of the sale of such  Series B Preferred
Stock with  warrants.  The holders of the Series B Preferred  Stock will receive
dividends at an annual rate of $600 per share,  except the Company at its option
may pay these  dividends in cash or in additional  shares.  The  liquidation  or
redemption  price of the  Series B  Preferred  Stock is $10,000  per  share.  In
September  1997,  the Company  issued 60 shares of Series B  Preferred  Stock as
payment of dividends to the holders of its then  outstanding  Series B Preferred
Stock.

     On  September  24,  1996,  the Company  completed a public  offering of 3.5
million  shares of its Class B Common  Stock at an offering  price of $20.50 per
share. The proceeds, net of expenses, from this public offering of approximately
$66.1 million were used in the financing of the First American Acquisition.

     The Company has a Stock  Purchase  Plan which allows  outside  directors to
purchase up to 7,500  shares of the  Company's  Common Stock  directly  from the
Company  before the end of January  following  each calendar  year. The purchase
price per share approximates the market price of the Common Stock at the time of
the grant.  During 1997, 1996 and 1995, certain directors purchased an aggregate
of 501, 22,500, and 23,500 shares of Class A Common Stock,  respectively,  under
this plan.


                                      F-20
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

F.   Stockholders' Equity and Earnings Per Share (Continued)

     The  Company's  Board of  Directors  authorized  the  purchase of up to two
million  shares of the  Company's  Class A or Class B Common  Stock to either be
retired or reissued in connection  with the Company's  benefit plans,  including
the Capital Accumulation Plan and the Incentive Plan. During 1997 and the fourth
quarter of 1996, the Company  purchased  172,900 Class A Common Stock shares and
172,300 Class B Common Stock shares, respectively, under this authorization. The
1997 and 1996 treasury shares were purchased at prevailing market prices with an
average effective price of $19.99 and $15.90 per share,  respectively,  and were
funded from the Company's operating cash flow.

     Statement of Financial  Accounting  Standards No. 128. "Earnings Per Share"
is effective for full-year 1997 and subsequent  periods.  Statement 128 modifies
the  method  for  calculations  of net  income  per share  applicable  to common
stockholders  and also requires a  reconciliation  between basic and diluted per
share amounts.

     The following  table  presents the effect of Statement  128 (in  thousands,
except per common share data):

<TABLE>
<CAPTION>
                                                                   1997                1996               1995

<S>                                                              <C>                 <C>                <C>     
Net income (loss) available to common stockholders               $ (2,812)           $  2,143           $    931
                                                                 ========            ========           ========

Basic average common shares outstanding                             7,902               5,398              4,354
                                                                 ========            ========           ========
Basic net income (loss) per share available
       to common stockholders                                    $  (0.36)           $   0.40           $   0.21
                                                                 ========            ========           ========

Basic average common shares outstanding                             7,902               5,398              4,354
Stock compensation awards                                             -0-                 228                127
                                                                 --------            --------           --------
Diluted average common shares outstanding                           7,902               5,626              4,481
                                                                 ========            ========           ========
Diluted net income (loss) per share available
       to common stockholders                                    $  (0.36)           $   0.38           $   0.21
                                                                 ========            ========           ========
</TABLE>

G.   Long-term Incentive Plan and Stock Purchase Plan

     The Company has elected to follow  Accounting  Principles Board Opinion No.
25,   "Accounting   for  Stock  Issued  to  Employees"   (APB  25)  and  related
Interpretations  in  accounting  for its  employee  stock  options  because,  as
discussed below,  the alternative fair value accounting  provided for under SFAS
No. 123 "Accounting for Stock-Based Compensation" ("Statement 123") requires use
of option  valuation  models that were not developed for use in valuing employee
stock  options.  Under  APB 25,  because  the  exercise  price of the  Company's
employee stock options  equals the market price of the  underlying  stock on the
date of the grant, no compensation expense is recognized.

     The Company has a long-term  incentive  plan (the  "Incentive  Plan") under
which 200,000 shares of the Company's Class A Common Stock and 400,000 shares of
the Company's  Class B Common Stock are reserved for grants to key personnel for
(i) incentive  stock options,  (ii)  non-qualified  stock  options,  (iii) stock
appreciation  rights,  (iv)  restricted  stock and (v)  performance  awards,  as
defined by the Incentive  Plan.  Shares of Common Stock  underlying  outstanding
options or performance  awards are counted against the Incentive  Plan's maximum
shares while such options or awards are outstanding.


                                      F-21
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)


Long-term Incentive Plan and Stock Purchase Plan (continued)

Under the Incentive  Plan, the options  granted  typically vest after a two year
period and expire  three  years  after full  vesting.  Options  granted  through
December 31, 1997, have been granted at a price which  approximates  fair market
value on the date of the grant.

     The Company also has a Stock Purchase Plan which grants  outside  directors
up to 7,500 shares of the  Company's  Common  Stock.  Under this Stock  Purchase
Plan,  the options  granted vest at the beginning of the upcoming  calendar year
and expire at the end of January following that calendar year.

     Prior to 1996,  grants under the Incentive Plan and the Stock Purchase Plan
were made with the Company's  Class A Common Stock. In 1996, the Company amended
its  Incentive  Plan and Stock  Purchase Plan for grants to be made with Class B
Common Stock. Therefore,  all options granted subsequent to 1995, were made with
Class B Common Stock.

     Pro forma  information  regarding  net  income  and  earnings  per share is
required  by  Statement  123,  which  also  requires  that  the  information  be
determined  as if the Company  has  accounted  for its  employee  stock  options
granted subsequent to December 31, 1994 under the fair value method of Statement
123. The fair value for these options was estimated at the date of grant using a
Black-Scholes   option   pricing  model  with  the  following   weighted-average
assumptions for 1997, 1996 and 1995,  respectively:  risk-free interest rates of
5.82%, 5.43% and 6.06%;  dividend yields of 0.32%,  0.50% and 0.53%;  volatility
factors of the expected  market price of the  Company's  Class A Common Stock of
0.28, 0.33 and 0.26; and a weighted-average expected life of the options of 4.5,
2.0 and 2.7 years.

     The  Black-Scholes   option  valuation  model  was  developed  for  use  in
estimating the fair value of traded  options which have no vesting  restrictions
and which are fully transferable.  In addition,  option valuation models require
the input of highly  subjective  assumptions  including the expected stock price
volatility.  Because the Company's  employee stock options have  characteristics
significantly different from those of traded options, and because changes in the
subjective input assumptions can materially  affect the fair value estimate,  in
management's  opinion, the existing models do not necessarily provide a reliable
single measure of the fair value of its employee stock options.

     For  purposes of pro forma  disclosures,  the  estimated  fair value of the
options is amortized to expense over the options' vesting period.  The Company's
pro forma information follows (in thousands except per common share data):

                                                       1997        1996    1995
Pro forma income (loss) before extraordinary
   charge available to common stockholders          $ (3,174)   $ 5,190   $  792
Pro forma income (loss) before extraordinary        
   charge per common share:                         
     Basic                                          $  (0.40)   $  0.96   $ 0.18
     Diluted                                        $  (0.40)   $  0.92   $ 0.18
                                                



                                      F-22
<PAGE>




                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Long-term Incentive Plan and Stock Purchase Plan (continued)

A summary of the Company's stock option  activity for Class A Common Stock,  and
related  information  for the years ended  December  31 follows  (in  thousands,
except weighted average data):

<TABLE>
<CAPTION>
                                                                 Year Ended December 31,
                                                  1997                     1996                    1995
                                                      Weighted                 Weighted                 Weighted
                                                       Average                  Average                 Average
                                                      Exercise                 Exercise                Exercise
                                           Options      Price      Options       Price      Options      Price
<S>                                           <C>      <C>             <C>      <C>            <C>      <C>        
Stock options outstanding B
     beginning of year                        198      $13.11          263      $12.39         199      $ 9.80
     Options granted                          -0-                      -0-                     111       16.14
     Options exercised                        (85)      10.75          (52)       9.93         (29)      10.08
     Options forfeited                                    -0-           (6)      12.44         (18)      10.45
     Options expired                          (52)      19.25           (7)      10.17         -0-      
                                              ---                      ---                     ---                 
Stock options outstanding                                                                               
     B end of  year                            61      $11.15          198      $13.11         263      $12.39
                                              ===                      ===                     ===                 
Exercisable at end of year                     61      $11.15          164      $13.06          86      $ 9.84
                                                                                                        
Weighted-average fair value of                                                                        
     options granted during the year                                                                    $ 3.37
</TABLE>

     Exercise prices for Class A Common Stock options outstanding as of December
31,  1997,   ranged  from  $9.67  to  $13.33  for  the   Incentive   Plan.   The
weighted-average  remaining contractual life of the Class A Common Stock options
outstanding for the Incentive Plan is 1.4 years.

     A summary of the Company's  stock option activity for Class B Common Stock,
and related  information  for the years ended December 31 follows (in thousands,
except weighted average data):

<TABLE>
<CAPTION>
                                                                              Year Ended December 31,
                                                                           1997                     1996
                                                                                Weighted                Weighted
                                                                                Average                  Average
                                                                               Exercise                 Exercise
                                                                    Options      Price      Options       Price
<S>                                                                     <C>     <C>            <C>        <C>   
Stock options outstanding B beginning of year                            68     $15.88         -0-
     Options granted                                                    352      25.20          68        $15.88
                                                                        ---                    ---       
Stock options outstanding B end of year                                 420     $23.70          68        $15.88
                                                                        ===                    ===       
                                                                                                         
Exercisable at end of year                                               53     $15.88         -0-       
                                                                                                         
Weighted-average fair value of options granted during the                                                
     year                                                                       $ 8.10                    $ 3.22
</TABLE>

Exercise prices for Class B Common Stock options  outstanding as of December 31,
1997, ranged


                                      F-23
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Long-term Incentive Plan and Stock Purchase Plan (continued)

from $15.88 to $25.50 for the Incentive  Plan and $15.88 to $24.19 for the Stock
Purchase Plan. The  weighted-average  remaining  contractual life of the Class B
Common Stock options  outstanding for the Incentive Plan and Stock Purchase Plan
is 4.7 and 0.5 years, respectively.

H.   Income Taxes

     The Company uses the liability method in accounting for income taxes. Under
this  method,  deferred  tax  assets and  liabilities  are  determined  based on
differences  between financial reporting and tax bases of assets and liabilities
and are  measured  using the  enacted  tax rates and laws that will be in effect
when the differences are expected to reverse.

     Federal and state income tax expense (benefit) included in the consolidated
financial statements are summarized as follows (in thousands):

                                                  Year Ended December 31,
                                            1997           1996            1995
Current
     Federal                              $(1,620)       $ 1,462        $  (253)
     State and local                          577            841             24
Deferred                                    1,283            (44)           863
                                          -------        -------        -------
                                          $   240        $ 2,259        $   634
                                          =======        =======        =======

     The total  provision  for income  taxes for 1996  included a tax benefit of
$2.2 million which related to an extraordinary charge on extinguishment of debt.

     Significant components of the Company's deferred tax liabilities and assets
are as follows (in thousands):

                                                             1997         1996
Deferred tax liabilities:
     Net book value of property and equipment              $ 2,670      $ 1,165
     Goodwill                                                6,281        2,370
     Other                                                     120          120
                                                           -------      -------
            Total deferred tax liabilities                   9,071        3,655

Deferred tax assets:
     Liability under supplemental retirement plan              526        1,241
     Allowance for doubtful accounts                           499          619
     Difference in basis of assets held for sale               941          941
     Federal operating loss carryforwards                    4,412          -0-
     State and local operating loss carryforwards            1,952        1,164
     Other                                                     290          511
                                                           -------      -------
            Total deferred tax assets                        8,620        4,476
     Valuation allowance for deferred tax assets              (753)        (753)
                                                           -------      -------
            Net deferred tax assets                          7,867        3,723
                                                           -------      -------

Deferred tax assets (liabilities) net                      $(1,204)     $    68
                                                           =======      =======


                                      F-24
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

H.   Income Taxes (continued)

     A substantial  portion of the federal  operating  loss  carryforwards  will
expire in the year ended December 31, 2012.

     A reconciliation  of income tax expense at the statutory federal income tax
rate and income taxes as reflected in the consolidated  financial  statements is
as follows (in thousands):

                                                        Year Ended December 31,
                                                      1997       1996      1995
Statutory rate applied to income                    $  (395)   $ 1,625   $   532
State and local taxes, net of federal tax benefits      572         (7)       91
Permanent difference relating to sale of KTVE           -0-        602       -0-
Other items, net                                         63         39        11
                                                    -------    -------   -------
                                                    $   240    $ 2,259   $   634
                                                    =======    =======   =======

     The  Company  made  income tax  payments of  approximately  $275,000,  $3.6
million and $742,000 during 1997, 1996 and 1995,  respectively.  At December 31,
1997, the Company had current  recoverable  income taxes of  approximately  $2.1
million.

I.   Retirement Plans

     Pension Plan

     The Company has a retirement  plan  covering  substantially  all  full-time
employees.  Retirement benefits are based on years of service and the employees'
highest  average  compensation  for five  consecutive  years during the last ten
years of employment.  The Company's funding policy is to contribute annually the
minimum amounts deductible for federal income tax purposes.

     The net pension expense includes the following (in thousands):

<TABLE>
<CAPTION>
                                                            Year Ended December 31,
                                                          1997      1996      1995
<S>                                                      <C>       <C>       <C>  
Service costs B benefits earned during the year          $ 429     $ 360     $ 221
Interest cost on projected benefit obligation              442       409       384
Actual return on plan assets                              (608)     (574)     (655)
Net amortization and deferral                              121       126       187
                                                         -----     -----     -----
Net pension expense                                      $ 384     $ 321     $ 137
                                                         =====     =====     =====
Assumptions:
     Discount rate                                         7.0%      7.0%      8.0%
     Expected long-term rate of return on assets           7.0%      7.0%      8.0%
     Estimated rate of increase in compensation levels     5.0%      5.0%      6.0%
</TABLE>


                                      F-25
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

I.   Retirement Plans (continued)

     Pension Plan (continued)

     The following  summarizes  the plan's funded status and related  assumption
(in thousands):

<TABLE>
<CAPTION>
                                                                               December 31,
                                                                             1997        1996
<S>                                                                        <C>         <C>    
Actuarial present value of accumulated benefit obligation is as follows:
     Vested                                                                $ 5,962     $ 5,675
     Other                                                                     491         291
                                                                           -------     -------
                                                                           $ 6,453     $ 5,966
                                                                           =======     =======
Plan assets at fair value, primarily mutual funds and an unallocated
      insurance contract                                                   $ 6,919     $ 6,282
Projected benefit obligation                                                (7,053)     (6,483)
                                                                           -------     -------
Plan assets less than projected benefit obligation                            (134)       (201)
Unrecognized net (gain) loss                                                   (58)         72
Unrecognized net asset                                                        (246)       (300)
                                                                           -------     -------
Pension liability included in consolidated balance sheet                   $  (438)    $  (429)
                                                                           =======     =======
Assumptions:
     Discount rate                                                             7.0%        7.0%
     Estimated rate of increase in compensation levels                         5.0%        5.0%
</TABLE>

     Capital Accumulation Plan

     Effective  October 1, 1994,  the Company  adopted  the Gray  Communications
Systems,  Inc. Capital  Accumulation Plan (the "Capital  Accumulation Plan") for
the purpose of providing  additional  retirement  benefits for substantially all
employees. The Capital Accumulation Plan is intended to meet the requirements of
section 401(k) of the Internal Revenue Code.

     On November 14, 1996, the Company amended its Capital  Accumulation Plan to
allow an investment  option in the Company's Class B Common Stock. The amendment
also allows for the Company's  percentage  match to be made by a contribution of
the Company's Class B Common Stock, effective in 1997. On December 13, 1996, the
Company  reserved  200,000  shares  of the  Company's  Class B Common  Stock for
issuance under the Capital Accumulation Plan.

     Employee  contributions to the Capital  Accumulation Plan, not to exceed 6%
of the employees' gross pay, are matched by Company  contributions.  Until 1997,
the Company's percentage match was made by a contribution of the Company's Class
A Common  Stock.  The  Company's  percentage  match  amount is  declared  by the
Company's  Board of Directors  before the  beginning of each plan year. In 1997,
the Company's  percentage match has been made by a contribution of the Company's
Class B Common Stock. The Company's percentage match was 50% for the three years
ended  December  31,  1997.  The  Company  contributions  vest,  based upon each
employee's number of years of service, over a period not to exceed five years.

     Company matching contributions aggregating $419,670,  $262,426 and $298,725
were charged to expense for 1997, 1996 and 1995, respectively,  for the issuance
of 20,874 Class B shares; 13,225 and 18,354 Class A shares, respectively.


                                      F-26
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

J.   Commitments and Contingencies

     The Company has various operating lease commitments for equipment, land and
office  space.  The  Company  has also  entered  into  commitments  for  various
television  film  exhibition  rights for which the license  periods have not yet
commenced.  Rent expense  resulting  from  operating  leases for the years ended
December 31, 1997,  1996 and 1995 were $1.4  million,  $501,000,  and  $267,000,
respectively.  Future minimum  payments under  operating  leases with initial or
remaining  noncancelable lease terms in excess of one year and obligations under
film  exhibition  rights for which the license period have not yet commenced are
as follows (in thousands):


                          Lease             Film             Total
           1998          $ 1,434          $ 1,083          $ 2,517
           1999            1,255            3,128            4,383
           2000              674            2,693            3,367
           2001              505            1,650            2,155
           2002              290              920            1,210
     Thereafter              732              -0-              732
                         -------          -------          -------
                         $ 4,890          $ 9,474          $14,364
                         =======          =======          =======

     The Company is subject to legal  proceedings  and claims which arise in the
normal  course of its  business.  In the  opinion of  management,  the amount of
ultimate  liability,  if any, with respect to these actions will not  materially
affect the Company's financial position.


                                      F-27
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

K.   Information on Business Segments

     The Company operates in three business segments:  broadcasting,  publishing
and paging.  The  broadcasting  segment  operates eight  television  stations at
December 31, 1997. The  publishing  segment  operates three daily  newspapers in
three different  markets,  and two area weekly  advertising only publications in
southwest  Georgia  and north  Florida.  The paging  operations  are  located in
Florida,  Georgia,  and Alabama.  The following tables present certain financial
information concerning the Company's three operating segments (in thousands):

<TABLE>
<CAPTION>
                                                   Year Ended December 31,
                                               1997         1996         1995
                                                       (In thousands)
<S>                                         <C>          <C>          <C>      
Operating revenues:
     Broadcasting                           $  72,300    $  54,981    $  36,750
     Publishing                                24,536       22,845       21,866
     Paging                                     6,712        1,479          -0-
                                            ---------    ---------    ---------
                                            $ 103,548    $  79,305    $  58,616
                                            =========    =========    =========

Operating profit:
      Broadcasting                          $  17,509    $  14,106    $   7,822
      Publishing                                2,206        1,980         (962)
      Paging                                    1,015           (7)         -0-
                                            ---------    ---------    ---------
Total operating profit                         20,730       16,079        6,860
Miscellaneous income and (expense), net           (31)       5,704          144
Interest expense                              (21,861)     (11,689)      (5,439)
                                            ---------    ---------    ---------
Income (loss) before income taxes           $  (1,162)   $  10,094    $   1,565
                                            =========    =========    =========
</TABLE>

     Operating  profit  is total  operating  revenue  less  operating  expenses,
excluding  miscellaneous  income and expense (net) and  interest.  Corporate and
administrative  expenses are allocated to operating  profit based on net segment
revenues.


                                      F-28
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

K.   Information on Business Segments (continued)

                                                       Year Ended December 31,
                                                    1997        1996       1995
                                                           (In thousands)
Depreciation and amortization expense:
     Broadcasting                                 $11,024     $ 5,554    $ 2,723
     Publishing                                     1,973       1,730      1,190
     Paging                                         1,480         329        -0-
                                                  -------     -------    -------
                                                   14,477       7,613      3,913
     Corporate                                         42          50         46
                                                  -------     -------    -------
Total depreciation and amortization expense       $14,519     $ 7,663    $ 3,959
                                                  =======     =======    =======
                                                                         
Capital expenditures:                                                    
     Broadcasting                                 $ 5,000     $ 2,674    $ 2,285
     Publishing                                     4,235         692        973
     Paging                                           975         -0-        -0-
                                                  -------     -------    -------
                                                   10,210       3,366      3,258
     Corporate                                        162          30         22
                                                  -------     -------    -------
Total capital expenditures                        $10,372     $ 3,396    $ 3,280
                                                  =======     =======    =======
                                                                      
                                                             December 31,
                                                    1997        1996       1995
                                                           (In thousands)
 Identifiable assets:
      Broadcasting                               $287,254    $245,614   $ 54,022
      Publishing                                   19,818      16,301     18,170
      Paging                                       23,950      23,764        -0-
                                                 --------    --------   --------
                                                  331,022     285,679     72,192
      Corporate                                    14,029      12,985      6,048
                                                 --------    --------   --------
Total identifiable assets                        $345,051    $298,664   $ 78,240
                                                 ========    ========   ========


                                      F-29
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

L.   Selected Quarterly Financial Data (Unaudited)

<TABLE>
<CAPTION>
                                                                                               Fiscal Quarters
                                                                             First          Second           Third          Fourth
Year Ended December 31, 1997                                                     (In thousands, except for per share data)
<S>                                                                      <C>             <C>             <C>             <C>       
Operating revenues                                                       $   22,761      $   25,499      $   25,984      $   29,304
Operating income                                                              4,337           6,124           4,271           5,998
Net income (loss)                                                              (461)            622          (1,162)           (401)
Net income (loss) available to common stockholders                             (811)            272          (1,513)           (760)
Basic income (loss) per share                                            $    (0.10)     $     0.03      $    (0.19)     $    (0.10)
Diluted income (loss) per share                                          $    (0.10)     $     0.03      $    (0.19)     $    (0.10)

<CAPTION>
                                                                                               Fiscal Quarters
                                                                             First          Second           Third          Fourth
Year Ended December 31, 1996                                         (In thousands, except for per share data)
<S>                                                                      <C>             <C>             <C>             <C>       
Operating revenues                                                       $   17,027      $   18,487      $   16,699      $   27,092
Operating income                                                              2,678           4,633           2,381           6,387
Income before extraordinary charge                                              311           1,490           2,947             930
Extraordinary charge                                                            -0-             -0-           3,159             -0-
Net income (loss)                                                               311           1,490            (212)            930
Net income (loss) available to common stockholders                              311           1,490            (239)            580
Basic income (loss) per share
      Income before extraordinary charge available to                    $     0.07      $     0.33      $     0.62      $     0.07
          common stockholders
      Extraordinary charge                                                     0.00            0.00           (0.67)           0.00
                                                                         ----------      ----------      ----------      ----------
      Net income (loss) available to common stockholders                 $     0.07      $     0.33      $    (0.05)     $     0.07
                                                                         ==========      ==========      ==========      ==========
Diluted income (loss) per share
      Income before extraordinary charge available to                    $     0.07      $     0.32      $     0.58      $     0.07
          common stockholders
      Extraordinary charge                                                     0.00            0.00           (0.63)           0.00
                                                                         ----------      ----------      ----------      ----------
      Net income (loss) available to common stockholders                 $     0.07      $     0.32      $    (0.05)     $     0.07
                                                                         ==========      ==========      ==========      ==========
</TABLE>

     Because of the method used in calculating per share data, the quarterly per
share data will not  necessarily  add to the per share data as computed  for the
year.

     The third  quarter  of 1996  includes  the KTVE  Sale and an  extraordinary
charge.  As a result of the KTVE Sale, the Company  recognized a pre-tax gain of
approximately  $5.7 million and  estimated  income taxes of  approximately  $2.8
million  (See  Note  B).  The  Company  recorded  an  extraordinary   charge  on
extinguishment of debt of $5.3 million and an income tax benefit of $2.2 million
(See Note D).



                                      F-30
<PAGE>

                         REPORT OF INDEPENDENT AUDITORS



     We  have   audited   the   consolidated   financial   statements   of  Gray
Communications  Systems,  Inc. as of December 31, 1997 and 1996,  and for each
of the three  years in the period  ended  December  31,  1997,  and have issued
our report  thereon  dated January 27, 1998 (except for the Pending  Acquisition
of Note C, as to which the date is February 13, 1998). Our audits also included
the financial statement schedule of Gray Communications Systems, Inc. listed in
Item 14(a).  This schedule is the  responsibility  of the Company's  management.
Our responsibility is to express an opinion based on our audits.

     In our opinion,  the financial  statement  schedule referred to above, when
considered  in  relation  to the basic  financial  statements  taken as a whole,
presents fairly in all material respects the information set forth therein.



                                             /s/ ERNST & YOUNG LLP

Atlanta, Georgia
January 27, 1998


                                      F-31
<PAGE>


                        GRAY COMMUNICATIONS SYSTEMS, INC.

                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

<TABLE>
<CAPTION>
                                                        Additions
                                                --------------------------
                                  Balance at       Charged to     Charged to                    Balance at
                                  Beginning        Costs and        Other                        End of
Description                       Of Period        Expenses       Accounts**    Deductions*     Period
- -----------                       ----------       ----------     ----------    -----------    ----------
<S>                               <C>               <C>             <C>           <C>          <C>       
Year ended December 31, 1997

Allowance for doubtful accounts   $1,450,000        $188,000        $31,000       $416,000     $1,253,000
                                                                                 
                                                                                 
Year ended December 31, 1996                                                     
                                                                                 
Allowance for doubtful accounts     $450,000        $894,000       $583,000       $477,000     $1,450,000
                                                                                 
                                                                                 
Year ended December 31, 1995                                                     
                                                                                 
Allowance for doubtful accounts     $694,000        $384,000        $33,000       $661,000       $450,000
</TABLE>
                                                                               
     *    "Deductions"   represent   write-offs   of  amounts   not   considered
          collectible
     **   Represents amounts recorded in certain  allocations of purchase prices
          for the Company's acquisitions


                                      F-32
<PAGE>


                          Independent Auditors' Report


The Board of Directors
Capital Sports Properties, Inc.:


We have audited the balance sheets of Capital Sports Properties, Inc. as of June
30, 1996 and December 31, 1995, and the related statements of earnings,  changes
in  stockholders'  equity and cash flows for the six-months  ended June 30, 1996
and the year ended  December 31, 1995, not separately  presented  herein.  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the financial position of Capital Sports Properties, Inc.
as of June 30, 1996 and December 31, 1995, and the results of its operations and
its  cash  flows  for the  six-months  ended  June 30,  1996 and the year  ended
December 31, 1995, in conformity with generally accepted accounting principles.



                                             /s/ KPMG PEAT MARWICK LLP

Stamford, Connecticut
February 10, 1997


                                      F-33
<PAGE>


KPMG Peat Marwick LLP
1600 PNC Center
201 East Fifth Street
Cincinnati, OH 45202

Dayton, OH


                          Independent Auditors' Report

The Board of Directors
Host Communications, Inc.:


We have audited the consolidated balance sheets of Host Communications, Inc. and
subsidiaries as of June 30, 1996 and 1995, and the related consolidated
statements of earnings, stockholders' equity, and cash flows for the years then
ended. These consolidated financial statements are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects, the financial position of Host Communications,
Inc. and  subsidiaries at June 30, 1996 and 1995, and the results of their
operations and their cash flows for the years then ended in conformity with
generally  accepted accounting principles.

As discussed in notes 1 and 3 to the  consolidated  financial  statements,  the
Company changed  its  method of  accounting  for  license  fee  revenues  and
rights fee expenses.



                                             /s/ KPMG PEAT MARWICK LLP

October 11, 1996



                                      F-34


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