<PAGE>
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13D
(Rule 13d-101)
UNDER THE SECURITIES EXCHANGE ACT OF 1934
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO 13D-1(A)
AND AMENDMENTS THERETO FILED PURSUANT TO 13D-2(A)
(AMENDMENT NO. 2)
Rawlings Sporting Goods Company, Inc.
-------------------------------------
(Name of Issuer)
COMMON STOCK, PAR VALUE $0.01 PER SHARE
---------------------------------------
(Title of Class of Securities)
754459105
---------
(CUSIP Number)
ROBERT S. PRATHER, JR.
PRESIDENT
BULL RUN CORPORATION
4370 PEACHTREE ROAD
ATLANTA, GEORGIA 30319
(404) 261-8333
----------------
(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)
with a copy to:
STEPHEN A. OPLER
ALSTON & BIRD LLP
1201 WEST PEACHTREE ROAD, N.W.
ATLANTA, GEORGIA 30309-3424
(404) 881-7693
January 27, 1998
----------------
(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box. [ ]
NOTE: Six copies of this statement, including all exhibits, should be filed
with the Commission. See Rule 13d-1(a) for other parties to whom copies are to
be sent.
* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 or otherwise subject to the liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).
Page 1 of 4 Pages
<PAGE>
SCHEDULE 13D
<TABLE>
<CAPTION>
CUSIP No. 754459105 PAGE 2 OF 4 PAGES
- --------------------------------------------------------------------------------
<S> <C>
1 NAME OF REPORTING PERSON
Bull Run Corporation
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY) 91-1117599
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (A) [ ]
(B) [ ]
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
BK
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
ITEMS 2(D) OR 2(E) [ ]
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
Georgia
- --------------------------------------------------------------------------------
7 SOLE VOTING POWER
NUMBER 1,732,304 (806,500 AND A RIGHT TO ACQUIRE 925,804)
OF ---------------------------------------------------------------
SHARES 8 SHARED VOTING POWER
BENEFICIALLY 0
OWNED BY ---------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 1,732,304 (806,500 AND A RIGHT TO ACQUIRE 925,804)
PERSON ---------------------------------------------------------------
WITH 10 SHARED DISPOSITIVE POWER
0
- --------------------------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,732,304
- --------------------------------------------------------------------------------
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
[ ]
- --------------------------------------------------------------------------------
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
19.9%
- --------------------------------------------------------------------------------
14 TYPE OF REPORTING PERSON
CO
- --------------------------------------------------------------------------------
</TABLE>
Page 2 of 4 Pages
<PAGE>
This Amendment No. 2 to the Statement on Schedule 13D amends and supplements
the Statement on Schedule 13D (the "Schedule 13D") and Amendment No. 1 to the
Schedule 13D ("Amendment No. 1") filed by Bull Run Corporation ("Bull Run")
relating to the common stock (the "Common Stock") of Rawlings Sporting Goods
Company, Inc. (the "Company"). The address of the Company is 1859 Intertech
Drive, Fenton, MO 63026. Amendment No. 1 incorrectly stated Bull Run's
percentage beneficial ownership of the Common Stock due to a calculation error.
Capitalized terms used herein and not defined herein shall have the meanings
assigned thereto in the Schedule 13D.
ITEM 5. INTEREST IN SECURITIES OF THE ISSUER
Item 5 is amended and restated in its entirety to read as follows:
(a) As noted above, as of the date hereof, Bull Run is the beneficial owner
of 1,732,304 shares of Common Stock. Bull Run beneficially owns (within the
meaning of Rule 13d-3 of the Exchange Act) an aggregate of 19.9% of the
outstanding shares of Common Stock, based on information obtained from the
Company on January 23, 1998 that there were 7,779,572 shares of Common Stock
outstanding.
(b) Bull Run maintains sole investment, voting and dispositive power over
all of such shares of Common Stock set forth in paragraph (a) above.
(c) None.
(d) None.
(e) Not applicable.
Page 3 of 4 Pages
<PAGE>
SIGNATURE
AFTER REASONABLE INQUIRY AND TO THE BEST KNOWLEDGE AND BELIEF OF THE
UNDERSIGNED, THE INFORMATION SET FORTH IN THIS STATEMENT IS TRUE, COMPLETE AND
CORRECT.
DATED: JANUARY 28, 1998
BULL RUN CORPORATION
/S/ ROBERT S. PRATHER, JR.
------------------------------
NAME: ROBERT S. PRATHER, JR.
TITLE: PRESIDENT
Page 4 of 4 Pages
