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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13D
(RULE 13D-101)
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13D-1(A)
AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13D-2(A)
(AMENDMENT NO. 4)(1)
RAWLINGS SPORTING GOODS COMPANY, INC.
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(Name of Issuer)
COMMON STOCK, PAR VALUE $0.01 PER SHARE
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(Title of Class of Securities)
754459105
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(CUSIP Number)
ROBERT S. PRATHER, JR.
PRESIDENT
BULL RUN CORPORATION
4370 PEACHTREE ROAD
ATLANTA, GEORGIA 30319
(404) 266-8333
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(Name, Address and Telephone Number of Person Authorized to Receive Notices
and Communications)
with a copy to:
STEPHEN A. OPLER
ALSTON & BIRD LLP
1201 WEST PEACHTREE STREET, N.W.
ATLANTA, GEORGIA 30309-3424
(404) 881-7693
JUNE 30, 1999
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(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed a statement on Schedule 13G
to report the acquisition that is the subject of this Schedule 13D, and is
filing this schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the
following box. [ ]
NOTE: Schedules filed in paper format shall include a signed original
and five copies of the schedule, including all exhibits. See Rule 13d-7(b) for
other parties to whom copies are to be sent.
(1) The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect to the subject class
of securities, and for any subsequent amendment containing information which
would alter disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
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SCHEDULE 13D
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CUSIP NO. 754459105 PAGE 2 OF 5 PAGES
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1 NAME OF REPORTING PERSON
BULL RUN CORPORATION
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY) 91-1117599
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (A) [ ]
(B) [ ]
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3 SEC USE ONLY
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4 SOURCE OF FUNDS
BK
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5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEM 2(D) OR 2(E) [ ]
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6 CITIZENSHIP OR PLACE OF ORGANIZATION
Georgia
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7 SOLE VOTING POWER
NUMBER 836,500
OF ---------------------------------------------------------------
SHARES 8 SHARED VOTING POWER
BENEFICIALLY 0
OWNED BY ---------------------------------------------------------------
EACH 9 SOLE DISPOSITIVE POWER
REPORTING 836,500
PERSON ---------------------------------------------------------------
WITH 10 SHARED DISPOSITIVE POWER
0
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11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
836,500
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12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
[X] (SEE ITEM 5)
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13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
10.7%
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14 TYPE OF REPORTING PERSON
CO
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This Amendment No. 4 to the Statement on Schedule 13D amends and
supplements the Statement on Schedule 13D, as amended by Amendment No. 1,
Amendment No. 2 and Amendment No. 3 thereto (collectively, the "Schedule 13D")
filed by Bull Run Corporation ("Bull Run") relating to the common stock (the
"Common Stock") of Rawlings Sporting Goods Company, Inc. (the "Company"). The
address of the Company is 1859 Intertech Drive, Fenton, MO 63026. Capitalized
terms used herein and not defined herein shall have the meanings assigned
thereto in the Schedule 13D.
ITEM 4. PURPOSE OF TRANSACTION
As reported in Amendment No. 3 to the Schedule 13D, in connection with
amending the Rights Agreement dated July 1, 1994 between the Company and
ChaseMellon Shareholder Services, L.L.C., as amended (the "Rights Plan"), to
prevent the Rights Plan from being triggered, Bull Run and the Company entered
into Amendment Number One to Standstill Agreement dated as of April 23, 1999
("Amendment Number One"). Among other things, Amendment Number One provided that
Bull Run would sell in the open market on or before July 1, 1999 30,000 shares
of Common Stock. On June 30, 1999, Bull Run and the Company agreed to extend the
July 1, 1999 deadline for such sale to July 31, 1999.
In its press release of May 28, 1999, the Company announced that it
would be exploring strategic financial alternatives as part of its three year
plan process and had engaged BancBoston Robertson Stephens as its exclusive
investment banker and financial advisor to provide assistance and advice in such
matters. As reported in Amendment No. 3 to the Schedule 13D, Amendment Number
One affords Bull Run the right to participate on the same basis as any other
person in any Board of Directors initiated process to explore strategic
alternatives that could reasonably be expected to lead to a change in control of
the Company or if the Board should determine to enter into any agreement with
any other person regarding a change in control of the Company. Bull Run's
current intention is to participate in any Board initiated process to the extent
allowed by Amendment Number One.
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SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Dated: July 9, 1999
BULL RUN CORPORATION
/s/ Robert S. Prather, Jr.
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Name: Robert S. Prather, Jr.
Title: President
