BULL RUN CORP
8-K, 1999-05-07
COMPUTER PERIPHERAL EQUIPMENT, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  ------------

                                    FORM 8-K

                                  ------------

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934




        Date of Report (Date of earliest event reported): April 23, 1999



                              BULL RUN CORPORATION
             (Exact name of registrant as specified in its charter)

           Georgia                         0-9385                91-1117599
       (State or other            (Commission file number)    (I.R.S. Employer
jurisdiction of incorporation)                               Identification No.)

                               4370 Peachtree Road
                             Atlanta, Georgia 30319
                    (Address of principal executive offices)
                                 (404) 266-8333
              (Registrant's telephone number, including area code)


===============================================================================
<PAGE>   2

ITEM 5.  OTHER EVENTS.

         On April 9, 1999, Samuel R. Shapiro ("Shapiro"), Shapiro Capital
Management Company, Inc., a Georgia corporation ("Shapiro Capital") and The
Kaleidoscope Fund, L.P. ("Kaleidoscope," and together with Shapiro and Shapiro
Capital, collectively, the "Shapiro Parties") filed a Schedule 13G/A with the
Securities and Exchange Commission reflecting purchases of additional shares of
the Company's Common Stock and disclosing that the Shapiro Parties were the
beneficial owners of a total of 16.4% of the outstanding shares of Common Stock.
The Company informed Bull Run that it believes Bull Run is an Associate (as
defined in the Rights Agreement, dated July 1, 1994, between the Company and
ChaseMellon Shareholder Services, L.L.C., as amended (the "Rights Plan")) of
Shapiro and that, unless the Company had taken action to amend the Rights Plan,
based on the number of shares of Common Stock beneficially owned by Bull Run and
the Shapiro Parties, collectively, that the Shapiro Parties would have become
Acquiring Persons under the Rights Plan and a Stock Acquisition Date (as defined
in the Rights Plan) would have occurred.

         In connection with amending the Rights Plan to prevent the Rights Plan
from being triggered, on April 23, 1999, Bull Run and the Company entered into
Amendment Number One to Standstill Agreement (the "Amendment"). Pursuant to the
Amendment, Bull Run (together with its affiliates and associates) will not
beneficially own more than 10.7% of the outstanding Common Stock or such lesser
percentage as Bull Run may own from time to time (but in no event less than
10.1%), the computation of which percentage shall not include any shares of
Common Stock issuable or issued upon exercise of the Warrants or issuable upon
conversion or exercise of any other outstanding convertible or exchangeable
securities. In this regard, Bull Run agreed in the Amendment to sell in the open
market, on or before July 1, 1999, 30,000 shares of Common Stock, such number
being equal to the number of shares of Common Stock acquired by Bull Run since
the filing of Amendment No. 2 to its Schedule 13D. In addition, the Amendment
requires that Bull Run vote its Common Stock for the slate of directors
nominated by the Company's Board of Directors at the Annual Meeting of
Stockholders to be held in January 2000 or at any adjournment or postponement
thereof. The Amendment also affords Bull Run the right to participate on the
same basis as any other person in any Board of Directors initiated process to
explore strategic alternatives that could reasonably be expected to lead to a
change in control of the Company or if the Board should determine to enter into
any agreement with any other person regarding a change in control of the
Company. Bull Run also has agreed that in certain circumstances it will vote all
of its Common Stock in favor of certain transactions that will result in a
change in control of the Company and that it will sell all of its Common Stock
in such transaction.

         The Amendment is being filed as an exhibit hereto and is hereby
incorporated by reference herein.




                                      -2-
<PAGE>   3

ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

         (c)      Exhibits

                  Exhibit No.       Description
                  -----------       -----------

                  10.1              Amendment Number One to Standstill
                                    Agreement, dated April 23, 1999, between
                                    Bull Run Corporation and Rawlings Sporting
                                    Goods Company, Inc.



                                      -3-
<PAGE>   4

                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                                   BULL RUN CORPORATION


Date:  May 7, 1999                                 By: /s/ Frederick J. Erickson
                                                       -------------------------
                                                       Frederick J. Erickson
                                                       Vice President - Finance


                                      -4-

<PAGE>   1

                              AMENDMENT NUMBER ONE
                                       TO
                              STANDSTILL AGREEMENT


         THIS AMENDMENT NUMBER ONE TO STANDSTILL AGREEMENT (this "Amendment") is
made and entered into as of April 23, 1999 by and between Rawlings Sporting
Goods Company, Inc., a Delaware corporation (the "Company"), and Bull Run
Corporation, a Georgia corporation ("Bull Run").

                                   BACKGROUND:

         The Company and Bull Run are parties to a certain Standstill Agreement
dated as of November 21, 1997 (the "Standstill Agreement"). On April 9, 1999,
Samuel R. Shapiro, Shapiro Capital Management Company, Inc. and The Kaleidoscope
Fund, L.P. (collectively, "Shapiro") filed a Schedule 13G/A with the Securities
and Exchange Commission (the "SEC") reflecting purchases (the "Additional
Shapiro Purchases") of additional shares of the Company's Common Stock, par
value $.01 per share (the "Common Stock"), and disclosing that Shapiro was the
Beneficial Owner of a total of 1,277,400 shares of the Common Stock, or 16.4% of
the outstanding shares of the Common Stock. Based upon information publicly
available to the Company, including reports filed by Bull Run and Shapiro with
the SEC under the federal securities laws, the Company believes that Bull Run is
an Associate of Shapiro, and that, unless the Company takes action to amend the
Rights Agreement, based on the number of shares of Common Stock Beneficially
Owned by Bull Run and Shapiro collectively, that Shapiro has or will become an
Acquiring Person under the Rights Plan and that a Stock Acquisition Date (as
defined in the Rights Plan) has occurred or will occur.

         Both the Company and Bull Run desire to amend the Standstill Agreement
and the Rights Plan to reflect their mutual agreements and understandings with
respect thereto as set forth herein.

                                   AGREEMENT:

         IN CONSIDERATION OF the foregoing, the mutual covenants and agreements
contained herein and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereby agree as
follows:

         1. Definitions. Unless otherwise defined in this Amendment, capitalized
terms shall have the respective meanings ascribed to such terms in the
Standstill Agreement.

         2. Amendment of Definition of "Percentage Limitation". The definition
of "Percentage Limitation" contained in Section 1.1 of the Standstill Agreement
is hereby amended by the deletion thereof in its entirety and the substitution
of the following in lieu thereof:

                  " `Percentage Limitation' shall mean 10.7% of the total number
                  of shares of the Common Stock outstanding from time to time,
                  or such lesser percentage as Bull Run may own from time to
                  time, but in no event less than 10.1% (the computation of the
                  Percentage Limitation shall not include any shares of the
                  Common Stock issuable or issued upon the exercise of the
                  Warrants or issuable upon conversion or exercise of any other
                  outstanding convertible or exchangeable securities)."

         3. Amendment of Section 3.4. Section 3.4 of the Standstill Agreement is
hereby amended by adding the following new clause (c) at the end thereof:



<PAGE>   2

                  "and (c) for the slate of directors nominated by the Board of
                  Directors of the Company at the Annual Meeting of Stockholders
                  to be held in January 2000 or at any adjournment or 
                  postponement thereof"

         4. New Article 3A. The Standstill Agreement is hereby amended by adding
the following new Article 3A, which will follow Article 3 and precede Article 4
of the Standstill Agreement:

                                              ARTICLE 3A

                                     CERTAIN CONTROL TRANSACTIONS

                           Section 3A.1 Bull Run Participation. In the event
                  that the Board of Directors of the Company (or any committee
                  of the Board of Directors of the Company) shall determine (i)
                  to initiate any process to explore strategic alternatives
                  available to the Company that could reasonably be expected to
                  lead to a Control Transaction, including without limitation by
                  directing the officers, advisors or agents of the Company
                  (including an investment banking firm) to find or negotiate
                  with a third party regarding a Control Transaction or (ii) to
                  enter into an agreement with any Person other than Bull Run
                  with regard to a Control Transaction, the Company shall afford
                  Bull Run the opportunity to participate in such process on the
                  same basis as any other Person.

                           Section 3A.2 Bull Run Tender. In the event that (i)
                  the Board of Directors of the Company (or any committee of the
                  Board of Directors of the Company) shall determine to engage
                  in, and recommends, a Control Transaction within one year
                  following the date of this Amendment, (ii) the provisions of
                  Section 3A.1 have been complied with in respect of such
                  Control Transaction and (iii) Bull Run has not indicated a
                  willingness to make a proposal, within a reasonable time after
                  the Board determination or recommendation referred to in
                  clause (i) above, that would result in a higher value to the
                  stockholders of the Company than the Board recommended Control
                  Transaction, then Bull Run shall (a) vote all of its shares of
                  Common Stock in favor of such Control Transaction and (b) sell
                  all of its shares of Common Stock in such Control Transaction.
                  Nothing in this Article 3A is intended to or shall provide
                  Bull Run with any contractual rights of "first refusal" or
                  "last look."

         5. Bull Run Willingness to Make Proposal. The Company acknowledges and
agrees that if Bull Run indicates to the Board of Directors of the Company (or a
committee thereof) its willingness to make a proposal to acquire the Company,
the indication of such interest by Bull Run shall not be deemed to be a
violation of the Standstill Agreement, as hereby amended.

         6. Amendment of Rights Plan. Simultaneously with the execution and
delivery of this Amendment, the Company shall enter into an amendment to the
Rights Plan substantially in the form set forth in Exhibit A.

         7. Expenses. Bull Run will reimburse the Company for up to $25,000 of
all documented reasonable legal fees and expenses incurred by the Company solely
in connection with the preparation and negotiation of this Amendment and the
actions taken to prevent the Rights (as defined in the Rights Plan) from being
triggered as a result of the Additional Shapiro Purchases, including without
limitation the amendments of the Rights Plan for such purpose.



<PAGE>   3

         8. Paul Martin Shares. Bull Run agrees that it will not purchase any
additional shares of Common Stock that Bull Run had a right to acquire from Paul
E. Martin ("Martin"). Bull Run further agrees that on or before July 1, 1999,
Bull Run will sell, in the open market, 30,000 shares of the Common Stock, such
number being equal to the number of shares acquired by Bull Run from Martin.

         9. Bull Run Representations. Bull Run hereby represents to the Company
that as of the date of this Amendment, (i) Bull Run Beneficially Owns an
aggregate of 836,500 shares of the Common Stock, which number includes 30,000
shares of the Common Stock purchased from Martin pursuant to the Martin
Agreement and (ii) Robert S. Prather, Jr. Beneficially Owns 3,200 shares of the
Common Stock, which number does not include any of the 836,500 shares of the
Common Stock owned directly by Bull Run and of which he may be deemed to have
indirect Beneficial Ownership by virtue of his relationship with Bull Run and of
which he disclaims Beneficial Ownership.

         10. Miscellaneous. This Amendment shall be governed by the laws of the
State of Georgia, without regard to conflict or choice of laws principles. The
invalidity or unenforceability of any provision of this Amendment in any
jurisdiction will not affect the validity or enforceability of the remainder
hereof in that jurisdiction or the validity or enforceability of this Amendment,
including that provision, in any other jurisdiction. To the extent permitted by
Applicable Law, each Party hereby waives any provision of Applicable Law that
renders any provision hereof prohibited or unenforceable in any respect. If any
provision of this Agreement is held to be unenforceable for any reason, it shall
be adjusted rather than voided, if possible, in order to achieve the intent of
the Parties to the extent possible. This Amendment may be executed in one or
more counterparts, each of which when so executed and delivered will be deemed
an original but all of which will constitute one and the same Amendment. Except
as amended hereby, all of the terms and provisions of the Standstill Agreement
shall remain in full force and effect.



                         [Signatures On Following Page]


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         IN WITNESS WHEREOF, the Company and Bull Run have caused their
respective duly authorized officers to execute this Amendment as of the day and
year first above written.

                             RAWLINGS SPORTING GOODS COMPANY, INC.


                             By:  /s/ Stephen M. O'Hara
                                  ----------------------------------------------
                                  Name:  Stephen M. O'Hara
                                  Title: Chairman of the Board and
                                         Chief Executive Officer


                             BULL RUN CORPORATION


                             By:  /s/ Robert S. Prather, Jr.             
                                  ----------------------------------------------
                                  Name:  Robert S. Prather, Jr.
                                  Title: President and Chief Executive Officer



<PAGE>   5

                                    EXHBIT A

                          AMENDMENT TO RIGHTS AGREEMENT




<PAGE>   6

                       THIRD AMENDMENT TO RIGHTS AGREEMENT

         This Third Amendment to Rights Agreement (the "Amendment") is entered
into as of April 23, 1999, by and between Rawlings Sporting Goods Company, Inc.,
a Delaware corporation (the "Company"), and ChaseMellon Shareholder Services,
L.L.C. (the "Rights Agent").

                                   WITNESSETH:

         WHEREAS, the Company and the Rights Agent are parties to that certain
Rights Agreement dated July 1, 1994, as amended on November 21, 1997, and April
19, 1999 (the "Agreement");

         WHEREAS, the Company desires to amend the Agreement on the terms and
conditions herein set forth and the Company is hereby directing the Rights Agent
to enter into this Amendment in accordance with Section 26 of the Agreement; and

         WHEREAS, the execution and delivery of this Amendment has been duly
authorized by the Board of Directors of the Company.

         NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto hereby agree as
follows:

         1. Defined Terms. Capitalized terms used herein and not otherwise
defined herein shall have the meanings attributed to such terms in the
Agreement, as amended hereby.

         2. Amendments to Agreement.

                  2.1 Section 1 is amended by adding thereto a new subsection
         (s) which shall read as follows:

                           "Bull Run" shall mean Bull Run Corporation, a Georgia
                  corporation.

                  2.2 Section 1 is amended by adding thereto a new subsection
         (t) which shall read as follows:

                           "Shapiro" shall mean Shapiro Capital Management
                  Company, Inc., Samuel R. Shapiro and The Kaleidoscope Fund,
                  L.P., individually and collectively.

                  2.2 A new Section 34 shall be added to the Rights Agreement
         which shall read as follows:

                           Section 34. Exception. Notwithstanding any provision
                  of this Agreement to the contrary, neither a Distribution
                  Date, Triggering Event nor a Stock


<PAGE>   7

                  Acquisition Date shall be deemed to have occurred, neither
                  Bull Run nor Shapiro nor any of their Affiliates or Associates
                  shall be deemed to have become an Acquiring Person, and no
                  holder of any Rights shall be entitled to exercise such Rights
                  under, or be entitled to any rights pursuant to, any of
                  Sections 3(a), 7(a), 11(a) or 13 of this Agreement, as a
                  result of the purchases of Common Shares disclosed in the
                  Schedule 13G/A, dated April 9, 1999, filed by Shapiro with the
                  Securities and Exchange Commission, but only if and for so
                  long as Bull Run has not breached in any material respect, as
                  determined in good faith by the Board of Directors of the
                  Company, the terms of its Standstill Agreement with the
                  Company (as the same may be amended from time to time). Unless
                  and until the Rights Agent shall have received written notice
                  to the contrary from the Company, the Rights Agent shall be
                  fully protected and incur no liability in always assuming that
                  neither Bull Run nor Shapiro nor any of their Affiliates or
                  Associates are Acquiring Persons.

         3. Reference to and Effect on the Agreement.

                  3.1 Upon the effectiveness of this Amendment, each reference
         in the Agreement to "this Agreement," "hereunder," "hereof," and
         "herein" shall mean and be a reference to the Agreement as amended
         hereby.

                  3.2 Except as specifically amended above, all of the terms,
         conditions and covenants of the Agreement shall remain unaltered and in
         full force and effect and shall be binding upon the parties thereto in
         all respects and are hereby ratified and confirmed.

         4. Choice of Law. This Amendment shall be construed in accordance with
the internal laws (and not the law of conflicts) of the State of Delaware, but
giving effect to applicable federal laws.

         5. Headings. Section headings in this Amendment are included herein for
convenience of reference only and shall not constitute a part of this Amendment
for any other purpose.

         6. Counterparts. This Amendment may be executed in one or more
counterparts each of which when so executed and delivered will be deemed an
original but all of which will constitute one and the same Amendment.



<PAGE>   8

         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed as of the day and year first above written.


                                       RAWLINGS SPORTING GOODS
                                       COMPANY, INC.


                                       By: __________________________________
                                              Name:
                                              Title:


                                       CHASEMELLON SHAREHOLDER
                                       SERVICES, L.L.C.


                                       By: __________________________________
                                              Name:
                                              Title:




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