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EXHIBIT 23.1
CONSENT OF INDEPENDENT AUDITORS
We consent to the incorporation by reference in the Registration Statements
(Form S-8 No.33-91296, Form S-8 No. 333-56125 and Form S-8 No. 333-39700)
pertaining to the Bull Run Corporation 1994 Long Term Incentive Plan, the
Registration Statement (Form S-8 No. 33-91298) pertaining to the Bull Run
Corporation Non-Employee Directors' 1994 Stock Option Plan, and the Registration
Statement (Form S-4 No. 333-84833) pertaining to the issuance of shares of BR
Holding, Inc. of our reports dated September 28, 2000, with respect to the
consolidated financial statements and schedule of Bull Run Corporation included
in the Annual Report (Form 10-K) of Bull Run Corporation for the year ended June
30, 2000, filed with the Securities and Exchange Commission.
/s/ ERNST & YOUNG LLP
Charlotte, North Carolina
September 28, 2000
