<PAGE> 1
EXHIBIT 23.4
Independent Auditors' Consent
To the Board of Directors
Bull Run Corporation:
We consent to the incorporation by reference in this Registration Statement on
Form S-8 relating to the Bull Run Corporation 1994 Long-Term Incentive Plan of
our report dated October 11, 1996, with respect to the consolidated statements
of income, stockholders' equity and cash flows of Host Communications, Inc. for
the year ended June 30, 1996, which report appears in the June 30, 1999
transition report on Form 10-K of Bull Run Corporation.
Our report refers to a change in the method of accounting for license fee
revenues and rights fee expenses.
/s/ KPMG LLP
Cincinnati, Ohio
June 15, 2000
