SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(AMENDMENT NO. _____________)*
BULL RUN CORPORATION
- --------------------------------------------------------------------------------
(Name of Issuer)
Common Stock, $.01 par value per share
- --------------------------------------------------------------------------------
(Title of Class of Securities)
120182100
--------------------------------------
(CUSIP Number)
December 17, 1999
- --------------------------------------------------------------------------------
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which
this Schedule is filed:
|_| Rule 13d-1(b)
|X| Rule 13d-1(c)
|_| Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Exchange Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).
Page 1 of 21 Pages
$SYLO3.DOC
<PAGE>
<TABLE>
<CAPTION>
- ---------------------------------------------------- --------------------------
CUSIP NO. 120182100 13G PAGE 2 OF 21 PAGES
- ---------------------------------------------------- --------------------------
- ---------------- ------------------------------------------------------------------------------------------------------------------
<S> <C>
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
GE Capital Equity Investments, Inc.
06-1268495
- ---------------- ------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
- ---------------- ------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------- ------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- -------------------------------- ------------- ------------------------------------------------------------------------------------
5 SOLE VOTING POWER
0
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
- -------------------------------- ------------- ------------------------------------------------------------------------------------
6 SHARED VOTING POWER
1,849,287
- -------------------------------- ------------- ------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
- -------------------------------- ------------- ------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
1,849,287
- ---------------- ------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,849,287
- ---------------- ------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ]
- ---------------- ------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
5.35%
- ---------------- ------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
- ---------------- ------------------------------------------------------------------------------------------------------------------
<PAGE>
- ---------------------------------------------------- --------------------------
CUSIP NO. 120182100 13G PAGE 3 OF 21 PAGES
- ---------------------------------------------------- --------------------------
- ---------------- ------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
General Electric Capital Corporation
13-1500700
- ---------------- ------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
- ---------------- ------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------- ------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
New York
- -------------------------------- ------------- ------------------------------------------------------------------------------------
5 SOLE VOTING POWER
0
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
- -------------------------------- ------------- ------------------------------------------------------------------------------------
6 SHARED VOTING POWER
1,849,287
- -------------------------------- ------------- ------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
- -------------------------------- ------------- ------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
1,849,287
- ---------------- ------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,849,287
- ---------------- ------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ]
- ---------------- ------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
5.35%
- ---------------- ------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
- ---------------- ------------------------------------------------------------------------------------------------------------------
<PAGE>
- ---------------------------------------------------- --------------------------
CUSIP NO. 120182100 13G PAGE 4 OF 21 PAGES
- ---------------------------------------------------- --------------------------
- ---------------- ------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
General Electric Capital Services, Inc.
06-1109503
- ---------------- ------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
- ---------------- ------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------- ------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- -------------------------------- ------------- ------------------------------------------------------------------------------------
5 SOLE VOTING POWER
Disclaimed (see 9 below)
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
- -------------------------------- ------------- ------------------------------------------------------------------------------------
6 SHARED VOTING POWER
Disclaimed (see 9 below)
- -------------------------------- ------------- ------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
Disclaimed (see 9 below)
- -------------------------------- ------------- ------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
Disclaimed (see 9 below)
- ---------------- ------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares is disclaimed by General
Electric Capital Services, Inc.
- ---------------- ------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ]
- ---------------- ------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Not applicable (see 9 above)
- ---------------- ------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
- ---------------- ------------------------------------------------------------------------------------------------------------------
<PAGE>
- ---------------------------------------------------- --------------------------
CUSIP NO. 120182100 13G PAGE 5 OF 21 PAGES
- ---------------------------------------------------- --------------------------
- ---------------- ------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
General Electric Company
14-0689340
- ---------------- ------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
- ---------------- ------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------- ------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
New York
- -------------------------------- ------------- ------------------------------------------------------------------------------------
5 SOLE VOTING POWER
Disclaimed (see 9 below)
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
- -------------------------------- ------------- ------------------------------------------------------------------------------------
6 SHARED VOTING POWER
Disclaimed (see 9 below)
- -------------------------------- ------------- ------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
Disclaimed (see 9 below)
- -------------------------------- ------------- ------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
Disclaimed (see 9 below)
- ---------------- ------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares is disclaimed by General
Electric Company.
- ---------------- ------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ]
- ---------------- ------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Not applicable (see 9 above)
- ---------------- ------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
- ---------------- ------------------------------------------------------------------------------------------------------------------
<PAGE>
- ---------------------------------------------------- --------------------------
CUSIP NO. 120182100 13G PAGE 6 OF 21 PAGES
- ---------------------------------------------------- --------------------------
- ---------------- ------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
NBC Sports Ventures, Inc.
13-3102615
- ---------------- ------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
- ---------------- ------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------- ------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- -------------------------------- ------------- ------------------------------------------------------------------------------------
5 SOLE VOTING POWER
1,608,251
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
- -------------------------------- ------------- ------------------------------------------------------------------------------------
6 SHARED VOTING POWER
0
- -------------------------------- ------------- ------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
1,608,251
- -------------------------------- ------------- ------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
0
- ---------------- ------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,608,251
- ---------------- ------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ]
- ---------------- ------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
4.65%
- ---------------- ------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
- ---------------- ------------------------------------------------------------------------------------------------------------------
<PAGE>
- ---------------------------------------------------- --------------------------
CUSIP NO. 120182100 13G PAGE 7 OF 21 PAGES
- ---------------------------------------------------- --------------------------
- ---------------- ------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
National Broadcasting Company, Inc.
14-1682529
- ---------------- ------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
- ---------------- ------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------- ------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- -------------------------------- ------------- ------------------------------------------------------------------------------------
5 SOLE VOTING POWER
Disclaimed (see 9 below)
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
- -------------------------------- ------------- ------------------------------------------------------------------------------------
6 SHARED VOTING POWER
Disclaimed (see 9 below)
- -------------------------------- ------------- ------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
Disclaimed (see 9 below)
- -------------------------------- ------------- ------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
Disclaimed (see 9 below)
- ---------------- ------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares is disclaimed by National
Broadcasting Company, Inc.
- ---------------- ------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ]
- ---------------- ------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Not applicable (see 9 above)
- ---------------- ------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
- ---------------- ------------------------------------------------------------------------------------------------------------------
<PAGE>
- ---------------------------------------------------- --------------------------
CUSIP NO. 120182100 13G PAGE 8 OF 21 PAGES
- ---------------------------------------------------- --------------------------
- ---------------- ------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
National Broadcasting Company Holding, Inc.
13-3448662
- ---------------- ------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
- ---------------- ------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------- ------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- -------------------------------- ------------- ------------------------------------------------------------------------------------
5 SOLE VOTING POWER
Disclaimed (see 9 below)
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
- -------------------------------- ------------- ------------------------------------------------------------------------------------
6 SHARED VOTING POWER
Disclaimed (see 9 below)
- -------------------------------- ------------- ------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
Disclaimed (see 9 below)
- -------------------------------- ------------- ------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
Disclaimed (see 9 below)
- ---------------- ------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares is disclaimed by National
Broadcasting Company Holding, Inc.
- ---------------- ------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ]
- ---------------- ------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Not applicable (see 9 above)
- ---------------- ------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
- ---------------- ------------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
ITEM 1. NAME OF ISSUER AND ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
(a) and (b) This statement relates to the Common Stock, $.01 par
value per share (the "Common Stock"), of Bull Run Corporation, a Georgia
corporation (the "Issuer"). The address of the principal executive offices of
the Issuer is 4370 Peachtree Road, N.E., Atlanta, Georgia 30319.
ITEM 2. PERSON FILING:
(a)-(c) This statement is being filed by:
GE Capital Equity Investments, Inc., a Delaware corporation ("GECEI");
General Electric Capital Corporation, a New York corporation ("GE Capital");
General Electric Capital Services, Inc., a Delaware corporation ("GECS");
General Electric Company, a New York corporation ("GE");
NBC Sports Ventures, Inc., a Delaware corporation ("NBCS");
National Broadcasting Company, Inc., a Delaware corporation ("NBC"); and
National Broadcasting Company Holding, Inc., a Delaware corporation ("NBCH").
The agreement among each of GECEI, GE Capital, GECS, GE, NBCS, NBC
and NBCH that this statement be filed on behalf of each of them is attached
hereto as Exhibit A. GECEI is a subsidiary of GE Capital, GE Capital is a
subsidiary of GECS, and GECS is a subsidiary of GE. NBCS is a subsidiary of NBC,
NBC is a subsidiary of NBCH, and NBCH is a subsidiary of GE. GECEI's principal
business office is located at 120 Long Ridge Road, Stamford, Connecticut 06927.
GE Capital's and GECS' principal business office are located at 260 Long Ridge
Road, Stamford, Connecticut 06927. GE's principal business office is located at
3135 Easton Turnpike, Fairfield, Connecticut 06431. NBCS', NBC's and NBCH's
principal business office are located at 30 Rockefeller Plaza, New York, New
York 10112.
(d)-(e) This statement relates to the Common Stock of the Issuer,
$.01 par value per share. The CUSIP No. for such shares is 120182100.
ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO RULE 13D-1(B) OR 13D-2(B) OR (C),
CHECK WHETHER THE PERSON FILING IS A:
(a) [ ] Broker or dealer registered under Section 15 of the Exchange
Act
(b) [ ] Bank as defined in Section 3(a)(6) of the Exchange Act
(c) [ ] Insurance company as defined in Section 3(a)(19) of the
Exchange Act
(d) [ ] Investment company registered under Section 8 of the
Investment Company Act of 1940
(e) [ ] An investment adviser in accordance with Rule
13d-1(b)(1)(ii)(E)
(f) [ ] An employee benefit plan or endowment fund in accordance with
Rule 13d-1(b)(1)(ii)(F)
(g) [ ] A parent holding company or control person in accordance with
Rule 13d-1(b)(1)(ii)(G)
(h) [ ] A savings association as defined in Section 3(b) of the
Federal Deposit Insurance Act
(i) [ ] A church plan that is excluded from the definition of an
investment company under Section 3(c)(14) of the Investment
Company Act
Page 9 of 21 Pages
<PAGE>
(j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J)
If this statement is filed pursuant to Rule 13d-1(c), check this box. [X]
ITEM 4. OWNERSHIP.
(a)-(c) The response of GECEI, GE Capital, GECS, GE, NBCS, NBC and
NBCH to Items 5, 6, 7, 8, 9 and 11 of each of their respective Cover Sheets
which relate to the beneficial ownership of the Common Stock of the Issuer is
incorporated herein by reference.
Each of GECS, GE, NBC and NBCH hereby expressly disclaims beneficial
ownership of the shares of Common Stock owned by GECEI and NBCS. GE Capital and
GECEI disclaim beneficial ownership of the shares of Common Stock owned by NBCS,
which disclaims beneficial ownership of the shares of Common Stock owned by
GECEI.
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.
N/A
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
N/A
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.
N/A
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.
N/A
ITEM 9. NOTICE OF DISSOLUTION OF GROUP.
N/A
ITEM 10. CERTIFICATION.
(a) N/A
(b) By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.
Page 10 of 21 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 15, 2000
GE CAPITAL EQUITY INVESTMENTS, INC.
By: /s/ Michael E. Pralle
----------------------------------------
Name: Michael E. Pralle
Title: President and General Manager
Page 11 of 21 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 15, 2000
GENERAL ELECTRIC CAPITAL CORPORATION
By: /s/ Michael E. Pralle
-------------------------------------
Name: Michael E. Pralle
Title: Vice President
Page 12 of 21 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 15, 2000
GENERAL ELECTRIC CAPITAL SERVICES, INC.
By: /s/ Michael E. Pralle *
---------------------------------------
Name: Michael E. Pralle
Title: Attorney-in-fact
* Power of attorney, dated as of April 30, 1998, by General Electric Capital
Services, Inc., is hereby incorporated by reference to Schedule 13D for
Telescan, Inc. filed January 14, 1999 by GE Capital Equity Investments,
Inc.
Page 13 of 21 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 15, 2000
GENERAL ELECTRIC COMPANY
By: /s/ Michael E. Pralle *
--------------------------------------
Name: Michael E. Pralle
Title: Attorney-in-fact
* Power of attorney, dated as of April 30, 1998, by General Electric
Company, is hereby incorporated by reference to Schedule 13D for Telescan,
Inc. filed January 14, 1999 by GE Capital Equity Investments, Inc.
Page 14 of 21 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 15, 2000
NBC SPORTS VENTURES, INC.
By: /s/ Elizabeth A. Newell
-----------------------------------
Name: Elizabeth A. Newell
Title: Attorney-in-Fact
Page 15 of 21 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 15, 2000
NATIONAL BROADCASTING COMPANY, INC.
By: /s/ Elizabeth A. Newell
---------------------------------
Name: Elizabeth A. Newell
Title: Attorney-in-Fact
Page 16 of 21 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 15, 2000
NATIONAL BROADCASTING COMPANY HOLDING, INC.
By: /s/ Elizabeth A. Newell
-------------------------------------------
Name: Elizabeth A. Newell
Title: Attorney-in-Fact
Page 17 of 21 Pages
<PAGE>
EXHIBIT INDEX
-------------
EXHIBIT DESCRIPTION
------- -----------
A Joint Filing Agreement, dated February 15, 2000, among GECEI,
GE Capital, GECS, GE, NBCS, NBC and NBCH to file joint
statement on Schedule 13G.
B Power of Attorney of NBCH, dated February 8, 2000, naming,
among others, Elizabeth A. Newell as attorney-in-fact for NBCH
and its subsidiaries.
Page 18 of 21 Pages
EXHIBIT A
---------
JOINT FILING AGREEMENT
This will confirm the agreement by and among all the undersigned that
the Schedule 13G filed on or about this date with respect to the beneficial
ownership of the undersigned of shares of the Common Stock, $.01 par value per
share, of Bull Run Corporation is being filed on behalf of each of the
undersigned. This agreement may be executed in two or more counterparts, each of
which shall be deemed an original, but all of which together shall constitute
one and the same instrument.
Dated: February 15, 2000
GE CAPITAL EQUITY INVESTMENTS, INC.
By: /s/ Michael E. Pralle
---------------------------------------------
Name: Michael E. Pralle
Title: President and General Manager
GENERAL ELECTRIC CAPITAL CORPORATION
By: /s/ Michael E. Pralle
---------------------------------------------
Name: Michael E. Pralle
Title: Vice President
GENERAL ELECTRIC CAPITAL SERVICES, INC.
By: /s/ Michael E. Pralle
---------------------------------------------
Name: Michael E. Pralle
Title: Attorney-in-fact
GENERAL ELECTRIC COMPANY
By: /s/ Michael E. Pralle
---------------------------------------------
Name: Michael E. Pralle
Title: Attorney-in-fact
Page 19 of 21 Pages
<PAGE>
NBC SPORTS VENTURES, INC.
By: /s/ Elizabeth A. Newell
---------------------------------------------
Name: Elizabeth A. Newell
Title: Attorney-in-fact
NATIONAL BROADCASTING COMPANY, INC.
By: /s/ Elizabeth A. Newell
---------------------------------------------
Name: Elizabeth A. Newell
Title: Attorney-in-fact
NATIONAL BROADCASTING COMPANY HOLDING, INC.
By: /s/ Elizabeth A. Newell
---------------------------------------------
Name: Elizabeth A. Newell
Title: Attorney-in-fact
Page 20 of 21 Pages
EXHIBIT B
---------
POWER OF ATTORNEY
The undersigned, National Broadcasting Company Holding, Inc., a
Delaware corporation (hereinafter referred to as the "Corporation") does hereby
make, constitute and appoint the persons listed below as true and lawful agents
and attorneys-in-fact (hereinafter referred to as the "Attorney") of the
Corporation to act either together or alone in the name and on behalf of the
Corporation for and with respect to the matters hereinafter described.
Name of Attorney: Elizabeth A. Newell
Susan E. Weiner
Each Attorney shall have the power and authority to do the
following:
To execute and deliver Schedule 13D, Schedule 13G or Forms
3, 4 and 5 or any amendments thereto required to be filed
with the Securities and Exchange Commission under the
Securities Exchange Act of 1934 on behalf of the
Corporation with regard to any securities owned by National
Broadcasting Company Holding, Inc. or any of its
subsidiaries.
And, in connection with the foregoing, to execute and deliver all
documents, acknowledgements, consents and other agreements and to take such
further action as may be necessary or convenient of the Corporation in order to
more effectively carry out the intent and purpose of the foregoing.
Agreements, commitments, documents, instruments, and other writings
executed by the Attorney in accordance with the terms hereof shall be binding
upon the Corporation without attestation and without affixation of the seal of
the Corporation. The Power of Attorney conferred hereby shall not be delegable
by any Attorney. The Attorney shall serve without compensation for acting in the
capacity of agent and attorney-in-fact hereunder.
Unless sooner revoked by the Corporation, this Power of Attorney
shall be governed under the laws of the State of New York.
IN WITNESS WHEREOF, the Corporation has caused this Power of Attorney
to be executed, attested and its corporate seal to be affixed on this 8th day of
February, 2000.
NATIONAL BROADCASTING COMPANY HOLDING, INC.
By: /s/ Mark Begor
------------------------------------------
Mark Begor
Vice President
Page 21 of 21 Pages
