NIKE INC
8-K, 1995-03-20
RUBBER & PLASTICS FOOTWEAR
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                    SECURITIES AND EXCHANGE COMMISSION 
                          Washington, D.C. 20549 
 
 
                                 FORM 8-K 
 
                              CURRENT REPORT 
 
 
                   Pursuant to Section 13 or 15(d) of the 
                      Securities Exchange Act of 1934 
 
 
 
   Date of Report (Date of earliest event reported) March 16, 1995 
 
                                 NIKE, INC. 
             (Exact name of registrant as specified in its charter) 
  
 
         Oregon                   1-10635              93-0584541 
(State of incorporation)      (Commission File       (IRS Employer 
                                   Number)          Identification No.) 
 
 One Bowerman Drive, Beaverton, Oregon                    97005-6453 
(Address of principal executive offices)                   (Zip Code) 
 
 
                               (503) 671-6453 
             (Registrant's telephone number, including area code) 
 
Item 5.  OTHER EVENTS 
 
The Registrant issued the following press release on March 16, 
1995  
 
Beaverton, OR (March 16, 1995) -- NIKE, Inc. (NYSE:NKE) Chairman 
Philip H. Knight today announced results of NIKE's third quarter which 
ended February 28, 1995.  Net income totaled $95.3 million or $1.29 
per share, increases of 51 percent and 52 percent respectively, compared 
with $63.2 million or $0.85 per share in last year's third quarter.  
Worldwide revenues increased 29 percent to a record $1.12 billion 
compared with $871.8 million last year.  
 
The Company also announced worldwide orders for athletic footwear 
and apparel scheduled for delivery between March and July 1995 total 
a record $2.4 billion, 37 percent higher than such orders for the same 
period last year.  Had the U.S. dollar remained constant at year-ago 
levels, worldwide futures orders would have increased 34 percent. 
 
Mr. Knight stated, "The NIKE brand continues to achieve new levels of 
acceptance throughout both athletic footwear and apparel. These record 
third quarter results reflect our focused efforts to build NIKE brand 
strength across all categories.  Our revenues are more balanced than at 
any point in our history and demand for the NIKE brand continues to grow. 
 
"This strength is evident in our U.S. footwear business where 
unprecedented consumer demand is driving our business to new levels.  
Women's fitness grew 39 percent as we continue to gain market share in 
this important category.  Our outdoor business was up by more than 40 
percent for the fourth consecutive quarter.  Men's basketball, our 
largest category in the U.S., continues to bounce back, with sales up 
22 percent in the quarter. 
 
"Our U.S. apparel business recorded another exceptionally strong quarter, 
growing by 39 percent.  The momentum of the NIKE brand is clearly 
carrying through to our apparel business and we see that growth 
continuing into the back-to-school season. 
 
"Our international operations maintained a strong pace with revenues 
growing 33 percent.  While we continue to see difficult revenue 
comparisons in Germany, the balance of our international business, 
excluding new NIKE-owned subsidiaries in Korea and Argentina, grew 
by 16 percent in constant dollars." 
 
In local markets throughout the world, the NIKE brand is growing 
substantially.   Revenues in constant dollars increased 42 percent 
in Italy, 40 percent in Canada, and 28 percent in Australia, reflecting 
the NIKE commitment to building the brand on a global basis with product 
that meets the demand of each local market. 
 
The strong performance of the NIKE brand across a wide variety of 
categories continues to stimulate record futures orders.  All U.S. 
footwear categories recorded double-digit increases in futures orders, 
with women's fitness up 31 percent, men's basketball up 37 percent, and 
outdoor up 44 percent.  Men's tennis was also up sharply, with futures 
orders almost three times that of the year ago period.  U.S. apparel 
futures orders were also up sharply. 
 
In the third quarter, U.S. athletic footwear and apparel revenues totaled 
$721.6 million, an increase of 28 percent.  International athletic 
footwear and apparel revenues increased 33 percent to $345.7 million.  
Excluding the positive effect of a weaker U.S. dollar and the incremental 
revenues from the new NIKE-owned subsidiaries, international revenues 
would have increased 12 percent.  Revenues from other brands, which 
include Cole Haan, Tetra Plastics and Sports Specialties, increased 
16 percent to $57.4 million. 
 
Consolidated gross margins for the quarter were 39.7 percent compared 
to 38.4 percent last year.  Total U.S. footwear inventory units ended 
the quarter up 11 percent from November 30, 1994.  
 
Selling and administrative expenses were 24.7 percent of third quarter 
revenues, compared with 26.5 percent in last year's third quarter.  
Spending in absolute dollars increased $47.0 million or 20 percent from 
last year's third quarter.  NIKE's international operations accounted 
for $24 million of the increase including $8 million from the new NIKE- 
owned countries.  U.S. spending increased $19 million.  
 
As of February 28, 1995, the Company had purchased a total of 
4.0 million shares of NIKE's Class B Common Stock for approximately 
$211 million in the open market in conjunction with the $450 million, 
three-year share repurchase program approved in July 1993. 
 
NIKE's balance sheet remained very strong.  The current ratio at 
February 28, 1995, was 2.1 to 1.  Cash and short-term investments 
decreased to $242.7 million, reflecting NIKE's acquisition of Canstar 
Sports Inc. during the third quarter. 
 
NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer 
and marketer of authentic athletic footwear, apparel and accessories 
for a wide variety of sports and fitness activities.  On February 13, 
1995, NIKE completed the acquisition of Montreal-based Canstar Sports 
Inc., the world's largest hockey equipment manufacturer, making Canstar 
a wholly-owned subsidiary of NIKE.  The company also markets a line of 
high-quality men's and women's dress and casual shoes through its Cole 
Haan subsidiary based in Yarmouth, Maine and a full range of licensed 
headwear through its Sports Specialties subsidiary based in Irvine, 
California.  Total revenues for the trailing twelve months ended 
February 28, 1995, were $4.4 billion. 
 
 
                           Three Months Ended          Nine Months Ended 
 
	Feb. 28,	Feb. 28,	Feb. 28,	Feb. 28, 
	  1995        1994         1995        1994 
	(In thousands, except per share data) 
 
Revenues                $1,124,697    $871,845     $3,348,798   	$2,785,512 
Net Income              $   95,349    $ 63,235     $  286,275   	$  229,630 
Net Income per Share    $     1.29 	   $    .85	     $     3.88	   $     3.03 
Avg. Common Shares          73,482      75,149         73,694       75,853 
 
 
SIGNATURES 
 
     Pursuant to the requirements of the Securities 
Exchange Act of 1934, the Registrant has duly caused this 
report to be signed on its behalf by the undersigned thereunto 
duly authorized. 
 
 
                                  NIKE, Inc. 
                                  An Oregon Corporation 
 
                                  By:  /s/ Robert S. Falcone 
                                     _______________________ 
 
                                     Vice President, Chief 
                                     Financial Officer 
 



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